Estetica Magazine ASIA Edition (4/2024)

ASIA EDITION
WINTER
Stay Cool - with a
Style Shake up
EXTREME HAIR
Turn up the Heat and
Join the Rebellion!
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ASIA EDITION
Estetica ASIA Edition, n. 83 - Since 2004 - N. 4 Winter 2024
ESTETICA
THE HAIR MAGAZINE
esteticamagazine.net
N. 83
WINTER/2024
In this issue:
HAIR runways Autumn/Winter 2024-25 04
celebrity The Kylie Factor 10
studio Bal Masqué 12
heritage Fashion Taboo 14
direction Rebel Rousers 16
vision Modes in Hair Design 22
Cover Image
Hair Stylist: Wengkin Jian
Model: Kelly Chong
Make-up: Kenny Yeo
Photo: Dazzle Photography
PRO showcase Kao Salon Asian Experience 2024 28
awards GCAs 2024: Achievers from Asia 32
Ad index
Beauty Istanbul www.beauty-istanbul.com 35
Estetica Hair India www.estetica-india.com 36-37
Goldwell Kao Salon Division www.kaosalondivision.com FC, 38/47, 48, IBC
OMC www.omchairworld.com IFC-01
ORIBE www.oribe.com 02
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CONTACTS
ESTETICA ASIA
EDIZIONI ESAV
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Tel.: +39 011 83921111
Fax: +39 011 8125661
info@estetica.it
www.esteticamagazine.net
à
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ONLINE
www.esteticamagazine.com
PUBLISHER AND MANAGING DIRECTOR
Roberto Pissimiglia
GLOBAL EDITORIAL AMBASSADOR
Sergi Bancells
INTERNATIONAL EDITOR-IN-CHIEF
Laura Castelli
FEATURES EDITOR
Gary Kelly
INTERNATIONAL ADVERTISING COORDINATOR
Monica Tessari
SALES & PR ASIA-PACIFIC
Luisa Barberis
INTERNATIONAL COORDINATOR
Emanuela Vaser
LAYOUT
Manuela Artosi, Davide Cardente
CONTRIBUTORS
ESPAÑA
Elisabet Parra
DEUTSCHE AUSGABE
Michaela Dee
FRANCE
Bérénice Claude
UK
Gary Kelly
ITALIA
Lucia Preziosi, Glorianna Vaschetto
USA
Marie Scarano
DIGITAL
Erica Balduini, Giorgia Ludovico,
Stefania Rao, Elena Romani

haircatwalks
autumn
winter
2024/25
Laura Castelli
BAROLO
Gucci
E04
CATWALKS PHOTOS: ©LAUNCHMETRICS/SPOTLIGHT

MSGM
SENSUAL AND TOTALLY ON-TREND,
BURGUNDY STRIKES SOME
UNEXPECTED COMBINATIONS. DRINK
FROM THE CUP OF INNOVATION AS
YOU REGARD THE CONTENT OF YOUR
WARDROBE WITH THIRSTY EYES!
Saint Laurent
Luar
Laquan Smith
Zuhair Murad
Gucci
Jil Sander
Chiara Boni
Gucci
Victoria Beckham
Discover some other ideas
in burgundy by
Elisabetta Franchi
video
video
05E

haircatwalks
P
R I
M ITI
V E
autumn
winter
2024/25
Zimmermann
E06

Versace
Christian Dior
MIX & MATCHED ANIMAL PRINTS?
WHO WOULD EVER HAVE THOUGHT?!
IT’S AN UP-TO-DATE, TOTALLY CHIC
FASHION STATEMENT NOT TO BE
MESSED WITH, SO LET’S NOT
RATTLE THEIR CAGE TOO HARD!
Bluemarble
Marine Serre
Rabanne
Blumarine
Batsheva
Diesel
Elisabetta Franchi
Kb Hong
Scan the QR Code
for fifteen more sensations
in animal print!
video
video
07E

haircatwalks
autumn
winter
2024/25
POWER
PADS
Viktor&Rolf
E08

Markgong
Carolina Herrera
Yohji Yamamoto
½ Mamuor
MORE THAN A MERE TREND,
SHOULDER PADS ARE LIKE A FORM
OF FASHION ARMOUR, AS THEY
CONQUER SPACE. FAR FROM THE
ARROGANCE OF THE 80S, THEY
CONCEPTUALISE THE PRESENT DAY.
Sportmax
Holzweiler
Gucci
Edward Crutchley
Uma Wang
Geometric trends in Haute
Couture by Victor&Rolf.
See here!
video
Ángel Schlesser
video
09E

haircelebrity
THE KYLIE
FACTOR
Gary Kelly
IN AN EXTRAORDINARY MUSIC CAREER SPANNING 4
DECADES, KYLIE MINOGUE IS THE ULTIMATE INFLUENCER –
HOWEVER MANY TIMES SHE MAY REINVENT HERSELF!
KYLIE IS ABOUT TO EMBARK on
an incredible 16th headlining concert
tour – it’s called the Tension Tour
and will consist of 68 confirmed
shows, starting in Melbourne, Australia
on 15th February and concluding in
Monterrey, Mexico on 26th August
2025. This is the latest extraordinary
endeavour of a woman who’s influenced
not only her millions of fans, but countless
pop and dance artists throughout her
career – so much so, that in April this
year she was included in Time magazine’s
annual list of top 100 ‘most influential’
people in the world. Needless to say,
Kylie has not only made a massive
positive social impact through her
well-documented support for diversity
groups and minorities, but through her
stage presence and joyfulness she brings
an unlifting feeling of happiness to all
who are fortunate to experience one of
her live performances – of which there
will be many in the coming months!
Kylie attends the 2024
Vanity Fair Oscar Party
in Beverly Hills. (Photo: Axelle/
Bauer-Griffin/FilmMagic/Getty)
Kylie Minogue performs at
Sziget Festival 2024 in
Budapest. (Photo: Joseph
Okpako/WireImage/Getty)
video
video
SCAN HERE to discover more
about Kylie’s upcoming Tension Tour
Kylie Minogue at the F1
Singapore Grand Prix at Marina
Bay Street Circuit
(Photo: Kym Illman/Getty)
E10

Kylie Minogue attends The 2024
Met Gala at The Metropolitan
Museum of Art in New York City.
(Photo: Dimitrios Kambouris/Getty
Images for The Met Museum/Vogue)
11E

hairstudio
BAL
MASQUÉ
IN A SPIRIT OF FLITATIOUS AVANT-
GARDE, JÉRÔME GUÉZOU ARTISTICALLY
SCULPTS HAIR FREES FROM THE
CONSTRAINTS OF TRADITIONAL STYLING.
Bérénice Claude
WITH GLASSES made out of hair,
Jérôme Guézou transports us into a
dreamlike universe with creations that
we desire to caress with our fingertips.
He allows the hair to make its own
statement by circumventing the eyes
and delecately resting on the skin.
Jérôme mixes and intertwines natural
hair and accessories, giving life to
creations that would be at home at a
masked ball where literally anything
goes. The construction of the natural
hair pays homage to Vidal Sassoon and
Twiggy, with a nod to 60s London.
Meanwhile, waves and voluminous
texture evoke the supermodel Cindy
Crawford and the glamour of the 90s,
or even a neo-gothic Madonna, one of
many timeless muses reminiscent of the
early 2000s. Perhaps, sometime in the
distant future, we will all be wearing
glasses made of our own hair, and not
just as a mere fashion statement!
“Nowaways, hairdressing
remains a daytime accessory,
however there’s always the
right time to have some fun
with it!” Jérôme Guézou
E12

Hair: Jérôme Guézou - Photo: Jérémy Blanc - Make-up: Anne Arnold
13E

hairheritage
FASHION
TABOO
Gary Kelly
‘OUTLAWS: FASHION RENEGADES OF 80S LONDON’ IS AN EXHIBITION
CURRENTLY ON SHOW AT THE FASHION & TEXTILE MUSEUM IN LONDON.
IT CENTRES AROUND THE LEGENDARY NIGHTCLUB TABOO, OPENED IN 1985.
“DRESS as though your life depends
on it, or don’t bother.” This was the
imposing dress code of the Taboo circle,
which included fashion designers as
well as dancer Michael Clark and pop
star Boy George. The club, opened by
designer and performance artist Leigh
Bowery in 1985, sparked a scene that
used the language of hedonistic excess to
create fashion, art and popular culture.
Outlaws: Fashion Renegades of 80s
London at the Fashion & Textile
Museum in London features original
garments and accessories from Leigh
Bowery and over thirty designers. These
include pieces from private collections
and rare pieces from outstanding
designers, plus rare photography, film
and artworks. The exhibition focuses on
this vibrant alternative arena where the
anarchic energy of the night spilt over
into experimental creativity by day.
more
more
SCAN HERE to learn
more about the
Fashion and Textile
Museum and its
upcoming shows and
exhibitions.
© Brendan Beirne |
Shutterstock – Leigh Bowery
and Boy George in ‘Blitz’
Designer Collection Fashion
Show at the Albery Theatre.
London, 1986.
© Sheila Rock
E14

© Derek Ridgers, co Unravel Productions
15E

hairdirection
Hair: Fergal Doyle / Photo: Jack Eames / Make-up: Maddie Austin / Styling: Anna Latham
REBEL
ROUSERS
E16

DECADENTLY
OUTLANDISH!
REBELLIOUS LOOKS
THAT ARE CUTTING
EDGE AND UNIQUE.
Gary Kelly & Marie Scarano
■ MODERN REBELLION. “This look
is from my 2024 collection
“Anachronism”. It embodies a modern
rebellion, with a soft yet striking colour
that feels daring and unconventional.
Inspired by the clash between grunge
and elegance, this style merges sleek,
elongated lines with a voluminous,
textured crown that gives a sense of
controlled chaos. It’s designed for those
who embrace both strength and
vulnerability, challenging norms with a
quiet, confident defiance.”
Fergal Doyle (UK)
▲ “POLLUTION” . Inspired by the
increasing concerns around global
pollution, the team created a series
of transformative looks that blend
powerful visuals with expert technique.
“We wanted to create something that
not only speaks to the artistry of hair
design but also touches on a global
issue that affects all of us.”
Nieves Almaraz (USA)
◆ SELF EMPOWERMENT. “The inspiration
behind this image is a rebellious sense of
individuality, with a punk industrial
aesthetic. I wanted to create a look
showing the empowerment that comes
from self-expression through bold
choices in style.” Heffy Wheeler (UK)
● UNAPOLOGETIC CONFIDENCE. “This
image was inspired by 90s BW fashion
photography. I wanted an edgy look
that blends high fashion with punkinspired
vibes. The sharp, spiky haircut
amplifies the bold, rebellious feel. The
high contrast and monochromatic tones
add drama, highlighting the model’s
strong features and making the textured
layers of the outfit pop. This image
captures a sense of unapologetic
confidence, as if challenging traditional
beauty standards, while embracing a
fearless, boundary-pushing style that’s as
powerful as it is captivating.” Danilo
Giangreco (UK)
▲
Creative Team: Nieves Almaraz, John Carmona, Trevor Moots, Kevin Nguyen / Photo: Vishal Baharani
Hair: Heffy Wheeler / Photo: James Nicklin / Make-up: Abbie
Beautemont / Styling: Lewis Cameron
◆
●
Hair & Photo: Danilo Giangreco / Hair Assistants: Emy Roccabella, Enrica
Russo & Stephanie Dwyer / Make-up : Enrica Russo Styling: Emy Roccabella
17E

hairdirection
Hair&Photo: Michael Haase@Platinumblack- a Michael Haase Salon - Los Angeles, California / Make-up: Joel Sebastian / Styling: Ksenia Sharanova
Hair: Suzie McGill, Artistic Director at Rainbow Room International / Photo:
Michael Young / Make-up: Jak Morgan / Styling: Claire Frith
▲
◆
■
Hair: Vicky Tadros / Photo: Ema Suvajevic / Make-up: Jennifer Vanden / Styling: Christie Roth / Model: Mylo Day
■ A SENSE OF SELF. “The concept
behind this image was celebrating your
‘super-self ’. My vision was to combine
eras and styles. I focused on cyber
punk and the 1950s. The palette was
inspired by the golden hour of sunset.”
Vicky Tadros (USA)
▲ CREATING CHAOS. “Grunge was
a movement of decadent dress and
even more outlandishly delicious
hair that could only be explained as
an artistic look book. For hairdressers,
I think the 80s were our celebration
of the craft - a time when you couldn’t
stand and watch hair being done without
getting your hands in it. We created
our own chaos, as we usually do.”
Michael Haase (USA)
◆ UNIQUE PRECISION. “This look was
inspired by Japanese minimalism while
embodying an authentic, rebellious
look. We wanted to incorporate and
show off the strength of clean lines, pure
forms and precise shapes throughout
the look – the combination of the three
creates something so unique.
The classic bob incorporating real
clean-cut lines is always a favourite here
at Rainbow Room, yet we decided to
play around with sporadic, longerlength
pieces, feathered, to create added
texture. By adding this twist, we really
embraced the inspiration whilst creating
something much more unique.”
Suzie McGill (UK)
● RAW EDGE. “With this look, I wanted
to create shape with short hair while
incorporating both soft and harsh lines.
Combining softness with strong shapes
creates a versatile look that changes
depending on the angle you look at it.
From the front it has a soft approach,
while from the side profile and the
back you’ve got the raw edginess
of the haircut. Pulling the hair out at
the back to create a silhouette shows
the versatility in short hair.”
Brooke Evans (UK)

●
Hair: Brooke Evans assisted by Reece Braia and Erin Cresswell / Photo: Chris Bulezuik / Make-up: Vicky Henry / Styling: Lauren Glazer
19E

hairdirection
Andrew Smith, milk_shake Global Brand Ambassadord Ambassador
●
E20

● STATEMENT MAKER. “Here, I took
inspiration from an era that optimizes
pushing boundaries with the punk
movement of the 70s and 80s.
This style is strong, yet still feminine
and is a testament to the power of hair
as a form of rebellion and self-identity.”
Andrew Smith (UK)
▲ BOLDLY INCLUSIVE. “This comes from
my 2024 collection celebrating diversity
and inclusivity in a vibrant, fun,
colourful way. As hairdressers, we are
privileged to make people feel special
about themselves. I wanted to showcase
this in the collection - regardless gender,
race or any strain of diversity. This
image has strong, bold colour panelling
and textured movement using short and
long disconnections with a mini fringe
to frame and capture the look.”
Kelly Rowney (UK)
■ GRAPHIC EDGE. “Our Graphic Edge
collection really encompasses the theme
of Rebel! Playing with strong shapes, the
vision was to create a very strong
statement look, working with multiple
lengths, layers and disconnection.
The team wanted to show the variations
in cutting, and how working to different
sections and patterns can create
something truly beautiful. A new take
on the micro fringe with added length
blended towards the sides really helps
focus on the face. We see this as a new
take on the pixie cut – it’s time to be
daring and push creative boundaries!
Bruno Marc Giamattei (UK)
◆ FEMME IDENTITY. “This look is a
celebration of angst and defiance that
says: ‘We refuse to be confined by your
standards!’ It’s a movement that
honours individuality and rejects
conformity.” Lisa Vann (USA)
Hair: @tatehair / Photo: @liamoakesphoto / Make-up: @maddieaustinmua
Model: @zebedeetalent / Hair Assistants: @hairbydenika @jessdennishair
▲
■
Hair: Marc Antoni Artistic Team/ Photo: Jamie Blanshard/ Styling: Ellen Spiller / Make-up: Katie Moore
◆
Concept/Hair: Aspen Day-Flynn / Photo: John Rawson;
Make-up: Orlando Marin / Products: Insight Professional
21E

hairvision
CURL UP
Keep it coming!
Soft and juicy
texture to zing up
the ultimate
contemporary blonde.
MODES
E22
Hair: Gary Hooker & Michael Young/Photo: Michael Young/Make-up: Maddie Austin/Styling: Clare Frith/Images: FPA

DIRECTIONAL
Which way next?
It’s impossible to compete
when the signs say
utterly Avant Garde!
Hair: Caitlin Pallich@Boris the Cuttery/Photo: Andrew O’Toole/Make-up: Janice Wu/Styling: Brittni Morrison
23E

hairvision
ABUNDANCE
Nature or nurture?
True beauty is
a combination of
both, but trendsetting
is all about you!
Hair: Danilo Giangreco/Photo: Andrew O’Toole/Make-up: Kylie O’Toole/Styling: Anthony Capon
E24

ENTRAPMENT
Lure yourself into a web
of luxurious desire.
An escape plan? Why
would anyone want one?
Hair: Bundy Artistic Team/Photo: Isabella Abel
25E

hairvision
TWO TONES
Take both extremes
and stake your
claim on the outcome.
Light and dark are
perfect bedfellows.
Hair: Hob Creative Team/Photo: Richard Miles/Make-up: John Christopher
E26

BANG BONANZA
What could ever
outshine this stunningly
shaped fringe? Take
a look at the finish
and you’ll see!
Hair: Daniele de Angelis@Toni&Guy London/Colour: Jo O’Neill/Photo: David Mannah/Styling: Borna Prikaski
27E

The best of international hair looks
Il meglio della modacapelli internazionale
Die Top internationalen Hair Looks
Le meilleur des tendances coiffure internationales
Lo mejor de la modacabello internacional
WINTER
TRENDS
>>>

hairtrends

AMBER DUST exalts the warmth and delicacy of
orange and blonde tones, contrasted with dark hues to create
a stunning visual effect. Beauty lies in the asymmetrical and
natural shapes, for an air of mystery and sophistication.
AMBER DUST esalta il calore e la delicatezza dei toni
biondi e arancioni, in contrasto con tonalità scure per creare
un effetto visivo sorprendente. La bellezza risiede nelle forme
asimmetriche e naturali, per un'aura di mistero e raffinatezza.
AMBER DUST exalte la chaleur et la délicatesse des
tons orange et blond, contrastés par des nuances sombres
pour un effet saisissant. La beauté réside dans les formes
asymétriques et naturelles, apportant du mystère.
TRENDS
AMBER DUST unterstreicht die Wärme von Orangeund
Blondtönen in Kombination mit dunklen Farben, um
einen atemberaubenden Effekt zu erzeugen. Die Schönheit
liegt in asymmetrischen Formen mit einem Hauch Raffinesse.
AMBER DUST exalta la calidez y delicadeza de los
tonos naranja y rubios, contrastados con matices oscuros para
crear un efecto visual impresionante. La belleza reside en las
formas asimétricas y naturales, que aportan un aire de misterio
y sofisticación.
video
video
Opening and left page
Hair: Rafael Bueno Peluqueros
Photo: Alberto Zaldívar
Make-up: Lulú Pérez
Styling: Álvaro Calafat
Products: Revlon Professional

hairtrends
Hair & Styling: Lisa Robertson
@Parlour Glenelg
Photo: Johnny Georgiou
Make-up: Alicia Robertson

Hair: Brooke Evans
@Be Ironbridge
Photo: Chris Bulezuic
Make-up: Vicky Henry
Styling: Lauren Glazer

hairtrends
Hair: Rudi Rizzo
@Sanrizz Artistic Team
Photo: Dani Baker
Make-up: A. Okano & K. Leung
Styling: Georgia Rose

Hair: Léa Detournay
Photo: Nuelas Neava
Make-up: Richard Carolane
Styling: Houlame Fayma

hairtrends
Weaving together imagination and reality.
Intrecciando immaginazione e realtà.
Le tissage de l’imagination et de la réalité.
Die Kunst aus Imagination und Realität.
Tejiendo juntos la imaginación y la realidad.
Hair: Louise Graham@Fruition Style Ambition
Photo: Andrew O’Toole
Make-up: Kylie O’Toole
Styling: Tamzen Holland

hairtrends
Hair: Rudi Rizzo
@Sanrizz Artistic Team
Photo: Dani Baker
Make-up: A. Okano & K. Leung
Styling: Georgia Rose

Hair: Daniele Dragotta
Photo: David Mannah
Make-up: Kelly Mendiola
Styling: Jamie Russel

hairtrends
video
video
Hair: Leigh Winsor
@One Zero One Education
Photo: David Mannah
Make-up: Mikele Simone
Styling: Josie McManus
P. McCabe

Hair: Salvador Oliver
@La Barbería de Oliver
Photo: Esteban Roca
Make-up: Mokart
Styling: Mónica Moreno

hairtrends
< >
Hair: Daniele de Angelis
@Toni&Guy London
Colour: Jo O’Neill
Photo: David Mannah
Styling: Borna Prikaski

hairtrends
Hair: Pauline McCabe
@Rock Paper Scissors
Photo: Andrew O’Toole
Make-up: Kylie O’Toole
Styling: Rochelle Renwick

Hair: Darrel Starkey
Photo: Desmond Murray
Make-up: Abbie Beautement
Styling: Hoh Pabissi

hairtrends

FOREVER BLACK COLLECTION
Ostensibly simple and sophisticated, black defines futuristic
or classic silhouettes, whether chic or casual.
Semplice e sofisticato, il nero definisce silhouette
futuristiche o classiche, sia chic che casual.
En apparence simple et sophistiqué, le noir définit des
silhouettes futuristes ou classiques, chics ou décontractées.
Auf den ersten Blick schlicht und raffiniert, definiert
Schwarz klassische Silhouetten neu – von schick bis lässig.
Aparentemente simple y sofisticado, el negro define siluetas
futuristas o clásicas, ya sean elegantes o casuales.
Art Direction: Giò Damiani
Hair: Hairevolution Team@Framesi
Photo: Alessandro Dalla Fontana
Make-up: Giuseppe Giarratana
Styling: Re.Styling
video
video
FRAMESI TEAM

hairtrends
Hair: Manuel Mon
Photo: Bernardo Baragaño
Make-up: María Montes
Styling: Ana González del Pozo
Products: Revlon Professional
video
video

Hair: Ashanti Kayias
@Boris the Cuttery
Photo: Andrew O’Toole
Make-up: Janice Wu
Styling: Brittni Morrison

hairtrends

<>
Art Direction: Daniel Chaiouch
Hair: The Fellowship
Project Colour Team 2024
Photo: Chris Bulezuik
Make-up: Lucy Flowers

hairtrends
Hair: Daniele Dragotta
Photo: David Mannah
Make-up: Kelly Mendiola
Styling: Jamie Russel
Suzie Yoshiko McGill

video
video
Hair: Andrew Smith
Photo: Richard Miles
Make-up: Louise Lerego
Products: Milk_shake
HF Team

hairtrends
Hair & Styling: Lisa Robertson
@Parlour Glenelg
Photo: Johnny Georgiou
Make-up: Alicia Robertson

Hair & Colour: Kristie Kesic
@Cobelle Creative
Photo: Georgia Wallace
Make-up: Gemma Elaine
Styling: Tamzen Holland

hairtrends

L’ORIGINELLE COLLECTION
Honey, sandy or champagne... Head-hugging waves, wild
curls, or beachy texture... choose your blonde identity.
Miele, sabbia o champagne... Onde avvolgenti, ricci selvaggi
o texture da spiaggia... scegliete la vostra identità bionda.
Miel, sable ou champagne... Ondulations, boucles sauvages
ou texture effet plage... Choisissez votre identité blonde.
Honig-, Sand- oder Champagnerfarben... Enge Wellen, wilde
Locken oder Beachy... wählen Sie Ihr Blond.
Miel, arena o champán... Ondas pegadas a la cabeza, rizos
salvajes o texturas playeras... elige tu identidad rubia.
Hair: Pierre Ginsburg & Emmanuel Esteban
Photo: Maros Belavy
Make-up: Dominika Malisz
Styling: Kasia Jablonska
Products: Revlon Professional
video
video
REVLON PROFESSIONAL

hairtrends
Hair: Chetan Mongia
@Vision Blonde
Photo: Andrew O’Toole
Make-up: Kylie O’Toole
Styling: Ella Murphy

Hair: S. Allsop, J. Robson,
E. Thompson@Dharma Hair
Photo: Jock Robson
Make-up: Richard Symons
Styling: Sopheak Seng

hairtrends

Earth math and perfect proportions.
Matematica terrestre e proporzioni perfette.
Géométrie naturelle et proportions parfaites.
Mathematik und perfekte Proportionen.
Matemática terrestre y proporciones perfectas.
video
video
Hair: Sarah McCulloch
Photo: Lee Jarred Howell
Make-up: Louise Brown

hairtrends
video
video
Hair & Photo: Danilo Giangreco
Make-up: Grace Hayward
Styling: Emy Roccabella

Hair: Caprice De Sanctis@Orbe
Photo: David Mannah
Make-up: Mikele Simone
Styling: Monica Morales

hairtrends
Creative Direction: Richard Ashforth
Hair: Saco Creative Team
Photo: Max Mackley
Make-Up: Manabu Nobuoka
Styling: Michelle Kelly

Hair: Chetan Mongia
@Vision Blonde
Photo: Andrew O’Toole
Make-up: Kylie O’Toole
Styling: Ella Murphy

hairtrends
Hair: Kelly Manu@Una
Photo: Apela Bell
Make-up: Liz Hyun
Styling: Courtney Joe

Hair: Pauline McCabe
@Rock Paper Scissors
Photo: Andrew O’Toole
Make-up: Kylie O’Toole
Styling: Rochelle Renwick

hairtrends
Art Direction: Simon Shaw
Hair: The Fellowship
Project Men & Media 2024
Photo: Paul Simmons
Make-up: Lily Winfield

video
video
Creative Direction:
Eric Zemmour@Pascal Coste
Photo: Maciej Swistek
Make-up: Dominika Malisz
Styling: Zuzanna Wlodarz

hairtrends
BLOOM COLLECTION
Every flower has its season, every season has its flowers.
Women can bloom in every season of their lives.
Ogni fiore ha la sua stagione, ogni stagione ha i suoi fiori.
Le donne possono sbocciare in ogni periodo della loro vita.
Chaque fleur a sa saison, chaque saison a ses fleurs.
Les femmes peuvent s'épanouir à chaque étape de leur vie.
Jede Blume hat ihre Jahreszeit und umgekehrt. Frauen
können in jeder Phase ihres Lebens aufblühen.
Cada flor tiene su estación, cada estación tiene sus flores.
Las mujeres pueden florecer en cada etapa de sus vidas.
Hair: J. Schenke, S. Bolk, A. Verberk, M. Bogataj
@Trinity European Artistic Team
Photo: Johnny ten Have
Make-up: Tamara Sauer
Styling: A.Veerbeek, M. Engelhard
video
video
TRINITY HAIRCARE

hairtrends
Brooke Evans@Be Ironbridge
Photo: Chris Bulezuic
Make-up: Vicky Henry
Styling: Lauren Glazer

Hair: Danilo Giangreco
Photo: Andrew O’Toole
Make-up: Kylie O’Toole
Styling: Anthony Capon

hairtrends
video
video
Hair: Jake Unger
@Hob Academy London
Photo: Richard Miles
Make-up: John Christopher

Hair & Colour: Malisa Masci
@Masci Hair and Spa
Photo: Andrew O'Toole
Make-up: Kylie O'Toole
Styling: Leeroy Lorenzo

hairtrends
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proshowcase
Kao Salon Asia
Experience 2024
Kao Salon Division recently hosted the highly coveted Kao Salon Asia
Experience (KSAE) at Resorts World Sentosa in Singapore.
Highlights including a Gala
Show, during which Asian
stylists incorporated the freshest
trends and techniques - pushing
the boundaries of creativity.
E28

The Kao Salon Asia Experience 2024 was
more than just a hair show – it was a
moment when innovation and creativity
can shape the future of haircare. This
annual showcase event has become a
globally renowned celebration of creativity,
culture and community, attracting the
most talented stylists, innovators and
industry leaders from around the world.
shifts, as well as experiencing exclusive
insights into the intricate process of
transforming inspiration into reality.
Singapore was the
perfect destination
for a event which
helps shape the future
of innovative haircare
and creativity.
SINGAPORE 2024
The island country of Singapore provided
the perfect cosmopolitan backdrop for an
event which drives hair and beauty
trends, not just in the region, but on a
global scale. Guests were therefore able
to immerse themselves in the heart of
where tomorrow’s haircare trends are
born. KSAE is also a unique opportunity
for consumers, lifestyle enthusiasts and
trendsetters to engage directly with the
visionaries behind the next big products
and trends. From cutting-edge colour
concepts to the latest street styles, this
was place to be inspired by the art of
haircare and discover trends and
innovations that will shape the future of
beauty. Guests were also able to interact
with industry experts and trend
forecasters predicting upcoming beauty
“Over 2 days, visitors and
guests experienced the best
of Kao Salon Division’s top
global and regional stylists.”
> > >
29E

proshowcase
> > >
THE CREATIVE GALA SHOWS
EVOLVE SALON, Singapore
A revered salon acclaimed for its
presence in the fashion and hairdressing
realms, Evolve continues to set industry
benchmarks for exceptional skill, innovation
and authenticity.
LEEKAJA CREA Team, Korea
From the esteemed LEEKAJA brand with
a rich 52-year legacy, the LKJ CREA team
blends tradition with modern technology,
striving to become the world’s leading
beauty brand by its 100th anniversary.
M.SLASH, Japan
A team of exceptional creatives, M.Slash
was represented by 4th generation
creative team leader Chu Otomo,
innovative shopmaster Daiki Shito, and
Taku Mori, whose cut designs are honed
through intense competition experience.
THE LOOK & LEARN CREATIVE
SEMINARS
EPOCH, China A salon concept
established in 2019 in Shanghai, EPOCH
strives to provide top-tier hairdressing
education and innovation in today’s
dynamic haircare landscape. EPOCH
also presented a Creative Gala Show, as
well as participating in the Look & Learn
Creative Seminars.
LOK CHAN, Hong Kong
Recognised as Hong Kong’s Goldwell
International Artist, Lok is renowned for
mastering advanced colouring techniques
in his pursuit of hair beauty innovation.
MILA LIANG, Taiwan
As the education manager of in% group
and Taiwan’s Goldwell Regional Artist,
Mila’s expertise lies in Korean perm
techniques and precise cuts, delivering
effortless styles that transcend trends.
RYOKO OGAWA, Japan/Singapore
A distinguished colour analyst with 10
years in the industry, Ryoko is the founder
of Lovebird Color School in Singapore,
which offers personalised colour analysis
services, training courses and certifications
for stylists and industry professionals alike.
A SPECTACULAR LINEUP
OF EVENTS
Across the two-day event, visitors and
guests experienced the best of Kao Salon
Division’s top global and regional stylists,
with highlights including a Gala Show,
where Asian stylists present their most
daring creations, incorporating the
freshest trends and techniques to push
the boundaries of creativity; an Award
Presentation, celebrating the talented
National Winners of the 2024 Global
Creative Awards and a special Look &
Learn Seminar, enabling key regional
salon players to glean industry insights
and explore trend forecasts.
more
more
SCAN HERE to discover
more about the exciting world
of Kao Salon Division!
LEEKAJA CREA Team, Korea
RYOKO OGAWA, Japan/Singapore
M.SLASH, Japan
EPOCH, China
The event is a celebration
of creativity, culture and
community, attracting talented
stylists, innovators and industry
leaders from around the world.
LOK CHAN, Hong Kong
EVOLVE SALON, Singapore
MILA LIANG, Taiwan
E30

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proawards
GCAs 2024
ACHIEVERS FROM ACROSS ASIA!
A tribute gallery to the many talented hair artists who represented
our region at the Kao Salon Division Global Creative Awards 2024.
Asia
Editorial Finalists
AVANT GARDE STYLIST OF THE YEAR
MEN'S HAIRSTYLIST
OF THE YEAR
Kevin Kao
Jian Wengkin
Tim Chan
>>>
>>>
Sheng Gui Wang
Tom Yek Teng Siong
Gold Winner
Avant Garde
Category
Silver Winner
Avant Garde
Category
E32

Asia
National Winners
NEW TALENT COLORIST OF THE YEAR
China Hong Kong, China Malaysia Chinese Taipei Vietnam
GOLD
Insa Huang Michael Yang Marcus Liow Beca Lai Van Hung Ta
BRONZE
SILVER
WeiDong Ju Lung Yuen Chan Em Wong AJ Zhang Duc Trong Nguyen
Jian Xu Avis Ko See Hong Rita Weng Quang Huy Than
33E

proawards
Asia
National Winners
CREATIVE COLORIST OF THE YEAR
China
Hong Kong,
China
Malaysia
Chinese
Taipei
Vietnam
Singapore
GOLD
JiDong Song
Ray Shum Siew Thiam Kui Luke Wei Manh Tu Tran Jimmy Yap
SILVER
ZhouLei Kong
Daniel Wong Ian Lee Jia Pei Fish Lai Van Quynh Nguyen Ethan Pon
BRONZE
Mei Huang
Tasha Yip E Kai Lee
Elaine Tsai Tien Dong Nguyen Sheng Wang
CREATIVE HAIRCUTTER OF THE YEAR
GOLD
SILVER
BRONZE
GOLD
China
Hong Kong, China
Wen Li XianGang Meng YiBiao Wang Frank Wong
E34

6 th International Exhibition for Cosmetics, Beauty, Hair
Cleaning, Private Label, Packaging and Ingredients
INTERNATIONAL EXHIBITIONS LTD.
+90 533 4843030
www.beauty-istanbul.com
8-10 MAY 2025
TUYAP Fair Center
Buyukcekmece - Istanbul - Türkiye
New Venue
New Date
1200 Exhibitors
from 60 Countries

COSMOPROF INDIA
AT A GLANCE
>
>
> >

COSMOPROF INDIA IN MUMBAI IS THE IDEAL BUSINESS TO BUSINESS
EVENT FOR THE FAST GROWING BEAUTY MARKET IN INDIA.
Cosmoprof India represents the fourth destination of the Cosmoprof
network, a 360° worldwide platform for the international Beauty community,
with shows in Bologna, Las Vegas, Hong Kong, Bangkok, Miami. Over
500,000 professionals and 10,000 exhibitors from all over the world.
Geo-adapted from the global Cosmoprof brand, Cosmoprof India has its
own unique scale and entity, showcasing all the sectors of the beauty
industry from ingredients to finished products encompassing the entire
cosmetics and beauty supply chain.
The 2023 edition saw participation from over 450 brands and exhibitors
representing 19 countries and regions. Additionally, the event attracted
more than 9,000 stakeholders from 55 different countries and regions.
> >

GLOBAL
CREATIVE
AWARDS
2024
This year’s
competition
celebrated the
pinnacle of artistry
and innovation in
the hair industry,
honoring visionaries
who pushed the
boundaries of
creativity.

Creative
COLORIST
of the Year
SILVER
STEPHAN PIERAU
Friseurstudio
Stephan Pierau
GERMANY
GOLD WINNER
TINA CASCIATO
Renaissance
Salon & Estetica
CANADA
BRONZE
RAY SHUM
Hair Theorem
HONG KONG, CHINA

Creative
HAIRCUTTER
of the Year
SILVER
WEN LI
Sky Salon
CHINA
GOLD WINNER
ANNA MCNAMARA
Ella&Jade
AUSTRALIA
BRONZE
SHARON LECLAIR
Shades Of Color
CANADA

New Talent
COLORIST
of the Year
SILVER
VAN HUNG TA
Nhat Hung Salon
VIETNAM
GOLD WINNER
SOPHIE FEDORIW
Safy B Salon
UNITED KINGDOM
BRONZE
BECA LAI
Happyhair
CHINESE TAIPEI

Men’s
HAIRSTYLIST
of the Year
SILVER
CRISTINA PIEDRAFITA
Piedrafita Perruquers
SPAIN
GOLD WINNER
RAFAEL MONZÓ LÓPEZ
D’Autor by Rafa Monzó
SPAIN
BRONZE
MIRA PITKÄNEN
Hiusstudio Art
FINLAND

Avant Garde
STYLIST
of the Year
SILVER
WENGKIN JIAN
Artist Hairdressing
MALAYSIA
GOLD WINNER
KEVIN KAO
Happyhair
CHINESE TAIPEI
BRONZE
ALEJANDRO
BUIL LORAS
Peluqueria Carmen Loras
SPAIN

The best of
the best went to
London for an
unforgettable trip.
Exploring London’s
Iconic Landmarks,
Vibrant Culture,
and Unparalleled
Experiences
The 5 global winners of this year’s Global Creative Awards went to a fantastic trip to
London, England, where participants immersed themselves in the rich history, diverse
culture, and modern attractions of one of the world’s most beloved cities. The trip
provided the winners with unparalleled experiences, from visits to iconic landmarks and
a tailor-made seminar from the world-renowned artistic team RUSH at the Goldwell
Academy in London.

Highlights of the journey included
a guided tour of the Tate
Modern London, where guests
saw the extensive collection of
international modern and contemporary
art. A unique and specially
designed seminar by the
awards winning team RUSH,
a private session with Daniel
Lismore who is a London and
Coventry based artist; A living
sculpture who talked about his
creative journey.
The goal was to create an extraordinary journey that combines London’s must-see sites with
insider experiences that capture the true spirit of the city. In addition to the classic attractions,
travelers had the opportunity to explore London’s eclectic neighborhoods, each with its own
distinct character. From the historic streets of Westminster to the trendy vibes of the neigherhood.

TRANSFORMANIA
UNLEASHING CREATIVITY, DIGITAL MASTERY AND COLLABORATION
Goldwell hosted Transformania – its cuttingedge
social media upskilling event for the
brand’s global community of color
professionals, in the heart of Berlin,
Germany, from October 29 to 30, 2024.
The brand’s first ever social media event was dedicated
to enhancing the digital and social media skills of its
community of stylist creators. Set against the backdrop
of the industrial-style and grid-worthy venue “Quantum
Oddity Gallery”, attending stylist creators experienced
an unparalleled world where they were motivated and
empowered to upskill their social media knowledge by
industry experts and visionary speakers, immersing in
branded experience areas with stunning décor and a
special social salon for Goldwell’s favorite color brands
Topchic including Topchic Zero, Elumen, and Colorance
including Light Dimensions. Estetica was there to tell
you everything firsthand!
TWO DAYS PACKED WITH DIGITAL MASTERY,
CREATIVITY AND NETWORKING
The two days offered plenty of networking
opportunities to connect with the fellow stylist
creators, other creative professionals and thought
leaders within the social media and hairdressing
industry.
Day 1 focused on Social Media knowledge and
upskilling with keynote speakers, guiding the audience
through content creation, storytelling, personal
branding as well as Social Media strategies and
insights. Also, the important topic of mental health was
covered, leaving the audience equipped to strengthen
their social media presence. Keynote sessions included
‘The Power of Storytelling and Personal Branding’ with
Jacob Khan; ‘Insights and strategies to leverage your
Social Media presence’ with Carsta Maria Müller;
‘Maintaining a Healthy Relationship with Social Media’
with Pauline Stockmann; and ‘Future Trends in Social
Media for Hairdressers’ with Ben Lifton from
Contentkweens. The sessions emphasized the
necessity of staying relevant in the fiercely competitive
world of social media today.

Day 2 was all about content
creation in action and the event
turned hands-on when the stylist
creators teamed up in “tag-teams”
to transform models’ hair, creating
a stunning color makeover based
on the current color trends on
social media. Of course, every
step of this transformation was
captured into engaging content
for the Social Media platforms –
high-quality owned as well as
organically generated earned
content.
Transformania proved to be a
groundbreaking experience for
Goldwell’s talented color
community, beautifully blending
color artistry, content creation, and
digital upskilling in a relaxed
networking atmosphere.

probrandnews
Focus on:
Leekaja Team
An interview with Leekaja Crea Team members - protagonists of the
Gala Show at the Kao Salon Asia Experience 2024 in Singapore.
With 120 branches across Korea (150
branches across world-wide) and a 52-
year back story, Leekaja is a hair brand
with a reputation for excellence not
only in its homeland, but also in China,
Hong Kong and even further afield. The
Leekaja Creative Team excels in creative
knowhow when it comes to innovative
hair design. Their greatest objective? To
conquer world hairdressing before the
brand reaches its 100th birthday!
Ricky Yum, Give us an insight into Korean hairstyles at the moment.
Recently in Korea, the overall style has been shifting away from uniformity and
towards a contrasted balance between heavy and light elements. You probably already
know the Korean hairstyles don’t tend to be overly colourful or flashy – there’s
always an element of understatement.
What does that mean in terms of the overall look?
There has to be more of a focus on how naturalness and effortlessness – their allure
and beauty is highlighted through subtle points of difference, enabling the total style
to come together in a way that fashion and make-up can also make their own contribution.
In other words, it’s not just the hair that makes a style beautiful, but the
overall harmony of the look in a beautiful, coherent setting.
Ethan Lee, how does Korean hairstyling compare to other countries in the region?
I don’t think that the Korean style is particularly unique, especially as everyone
around the world has different ideas and influences. I mainly cut Koreans’ hair and
occasionally Europeans’ hair. However, after living in Vietnam for a year and cutting
Southeast Asian people’s hair for the first time, I realized that the shape of the
skull, hair texture, and overall bone structure are all different. That’s why teaching
basic techniques that can be applied appropriately to any style and individual is
one of our core principles.
Tell us a bit more about your experiences working in Vietnam.
Unlike the vibrant colours you’re likely to find in Singapore, Malaysia and Cambodia, the
Vietnamese clientele tends to prefer a neat, clean image with a Confucian touch
and avoiding anything too showy. However, while preparing for the KSAE show
in Singapore, we were intrigued by the heavy, weighed down long hair of many
Vietnamese people and thought it would be good to create a lighter look for them.
This idea became the starting point for creating The Molting.
E48

probrandnews
Dark
Decadence
Goldwell presents Dark Decadence, its 4th Colour of the Season;
8 elegant cool darks, highlighting the shades Espresso & Granite.
Inspired by the theme of Dark
Decadence, this collection encapsulates
a rising against the superficial norms of
the past, ushering in an era of expressive,
unconventional beauty. It is an
invitation to reject complacency and
embrace a new era of beauty that is
daring, bold, and unapologetically
authentic. In a world that has grown
tired of meticulously filtered lives and the
pressures of conforming to societal
beauty standards, Goldwell encourages
consumers to embrace imperfections and
self-expression. The Colour of the Season
celebrates the insurgent, anarchic spirit of
punk – where glamour meets grunge,
sophistication meets rebellion, and
Espresso & Granite become the hues of a
revolution in beauty.
FEATURING SIX NEW TOPCHIC ZERO
MUTED SHADES
Dark Decadence beautifully incorporates
Goldwell’s Iconic Muted Collection,
a carefully curated selection of Topchic,
Topchic Zero and System @Pure Pigments,
including six brand-new muted shades
from Topchic Zero for the ultimate
muted trend looks. Singapore stylist,
Alan Tan, drew inspiration from the
gothic glamorous and sophisticated
grunge of Dark Decadence to craft a
striking Rich Espresso colour. Infused
with chunky highlights of Deep
Hibiscus, the look exudes an edgy yet
elegant allure. It’s one of many ideas
to inspire stylists to unleash their
creativity and take their expertise,
craft and passion to the next level!
The six brand-new shades from Goldwell Topchic Zero - for the ultimate muted trend looks.

1
2/23
www.esteticapolska.pl
Published under license from Estetica,
EDIZIONI ESAV Srl, Turin/Italy
*
2023. 09. 12. 16:10
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