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Estetica Magazine ASIA Edition (4/2024)

Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at magazines.esteticanetwork.com

Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at magazines.esteticanetwork.com

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ASIA EDITION

WINTER

Stay Cool - with a

Style Shake up

EXTREME HAIR

Turn up the Heat and

Join the Rebellion!

EVENTS

Think Hair Art and

Creative Excellence


TM

PRESENTS

PRESENTS ONLINE

EUROPE CUP

ONLINE

EUROPE CUP OPEN

FEB 8, 2025

REGISTRATION DEADLINE

FEB. 8th, ,2025

LADIES HAIR

LADIES HAIR

Romantic Romantic Bridal Bridal

Wave Wavestyle Style l.h. L.H

Prestige Prestige Gala Gala

Hair by Hair Night by Night

Creative Street Color Cut

GENTS HAIR

GENTS HAIR

Comm. Creative Fade Style - Color

Classic Classic Fade Cut - Color

Curly Street Style Cut - Color

Street Curly Cut Style - Color

Low Skin skin Fade Fade - Color

AESTHETICS

AESTHETICS & NAIL

Creative Eye M.Up

Stage M.Up.

Bridal M.Up.

Smoky Ladies Design Eyes Manicure

Eyebrow Ladies Fantasy s.Tinting Nail

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ASIA EDITION

Estetica ASIA Edition, n. 83 - Since 2004 - N. 4 Winter 2024

ESTETICA

THE HAIR MAGAZINE

esteticamagazine.net

N. 83

WINTER/2024

In this issue:

HAIR runways Autumn/Winter 2024-25 04

celebrity The Kylie Factor 10

studio Bal Masqué 12

heritage Fashion Taboo 14

direction Rebel Rousers 16

vision Modes in Hair Design 22

Cover Image

Hair Stylist: Wengkin Jian

Model: Kelly Chong

Make-up: Kenny Yeo

Photo: Dazzle Photography

PRO showcase Kao Salon Asian Experience 2024 28

awards GCAs 2024: Achievers from Asia 32

Ad index

Beauty Istanbul www.beauty-istanbul.com 35

Estetica Hair India www.estetica-india.com 36-37

Goldwell Kao Salon Division www.kaosalondivision.com FC, 38/47, 48, IBC

OMC www.omchairworld.com IFC-01

ORIBE www.oribe.com 02

$

CONTACTS

ESTETICA ASIA

EDIZIONI ESAV

Via Cavour, 50

10123 Torino (Italy)

Tel.: +39 011 83921111

Fax: +39 011 8125661

info@estetica.it

www.esteticamagazine.net

à

SUBSCRIPTIONS

e-mail: customercare@estetica.it

6

ONLINE

www.esteticamagazine.com

PUBLISHER AND MANAGING DIRECTOR

Roberto Pissimiglia

GLOBAL EDITORIAL AMBASSADOR

Sergi Bancells

INTERNATIONAL EDITOR-IN-CHIEF

Laura Castelli

FEATURES EDITOR

Gary Kelly

INTERNATIONAL ADVERTISING COORDINATOR

Monica Tessari

SALES & PR ASIA-PACIFIC

Luisa Barberis

INTERNATIONAL COORDINATOR

Emanuela Vaser

LAYOUT

Manuela Artosi, Davide Cardente

CONTRIBUTORS

ESPAÑA

Elisabet Parra

DEUTSCHE AUSGABE

Michaela Dee

FRANCE

Bérénice Claude

UK

Gary Kelly

ITALIA

Lucia Preziosi, Glorianna Vaschetto

USA

Marie Scarano

DIGITAL

Erica Balduini, Giorgia Ludovico,

Stefania Rao, Elena Romani


haircatwalks

autumn

winter

2024/25

Laura Castelli

BAROLO

Gucci

E04

CATWALKS PHOTOS: ©LAUNCHMETRICS/SPOTLIGHT


MSGM

SENSUAL AND TOTALLY ON-TREND,

BURGUNDY STRIKES SOME

UNEXPECTED COMBINATIONS. DRINK

FROM THE CUP OF INNOVATION AS

YOU REGARD THE CONTENT OF YOUR

WARDROBE WITH THIRSTY EYES!

Saint Laurent

Luar

Laquan Smith

Zuhair Murad

Gucci

Jil Sander

Chiara Boni

Gucci

Victoria Beckham

Discover some other ideas

in burgundy by

Elisabetta Franchi

video

video

05E


haircatwalks

P

R I

M ITI

V E

autumn

winter

2024/25

Zimmermann

E06


Versace

Christian Dior

MIX & MATCHED ANIMAL PRINTS?

WHO WOULD EVER HAVE THOUGHT?!

IT’S AN UP-TO-DATE, TOTALLY CHIC

FASHION STATEMENT NOT TO BE

MESSED WITH, SO LET’S NOT

RATTLE THEIR CAGE TOO HARD!

Bluemarble

Marine Serre

Rabanne

Blumarine

Batsheva

Diesel

Elisabetta Franchi

Kb Hong

Scan the QR Code

for fifteen more sensations

in animal print!

video

video

07E


haircatwalks

autumn

winter

2024/25

POWER

PADS

Viktor&Rolf

E08


Markgong

Carolina Herrera

Yohji Yamamoto

½ Mamuor

MORE THAN A MERE TREND,

SHOULDER PADS ARE LIKE A FORM

OF FASHION ARMOUR, AS THEY

CONQUER SPACE. FAR FROM THE

ARROGANCE OF THE 80S, THEY

CONCEPTUALISE THE PRESENT DAY.

Sportmax

Holzweiler

Gucci

Edward Crutchley

Uma Wang

Geometric trends in Haute

Couture by Victor&Rolf.

See here!

video

Ángel Schlesser

video

09E


haircelebrity

THE KYLIE

FACTOR

Gary Kelly

IN AN EXTRAORDINARY MUSIC CAREER SPANNING 4

DECADES, KYLIE MINOGUE IS THE ULTIMATE INFLUENCER –

HOWEVER MANY TIMES SHE MAY REINVENT HERSELF!

KYLIE IS ABOUT TO EMBARK on

an incredible 16th headlining concert

tour – it’s called the Tension Tour

and will consist of 68 confirmed

shows, starting in Melbourne, Australia

on 15th February and concluding in

Monterrey, Mexico on 26th August

2025. This is the latest extraordinary

endeavour of a woman who’s influenced

not only her millions of fans, but countless

pop and dance artists throughout her

career – so much so, that in April this

year she was included in Time magazine’s

annual list of top 100 ‘most influential’

people in the world. Needless to say,

Kylie has not only made a massive

positive social impact through her

well-documented support for diversity

groups and minorities, but through her

stage presence and joyfulness she brings

an unlifting feeling of happiness to all

who are fortunate to experience one of

her live performances – of which there

will be many in the coming months!

Kylie attends the 2024

Vanity Fair Oscar Party

in Beverly Hills. (Photo: Axelle/

Bauer-Griffin/FilmMagic/Getty)

Kylie Minogue performs at

Sziget Festival 2024 in

Budapest. (Photo: Joseph

Okpako/WireImage/Getty)

video

video

SCAN HERE to discover more

about Kylie’s upcoming Tension Tour

Kylie Minogue at the F1

Singapore Grand Prix at Marina

Bay Street Circuit

(Photo: Kym Illman/Getty)

E10


Kylie Minogue attends The 2024

Met Gala at The Metropolitan

Museum of Art in New York City.

(Photo: Dimitrios Kambouris/Getty

Images for The Met Museum/Vogue)

11E


hairstudio

BAL

MASQUÉ

IN A SPIRIT OF FLITATIOUS AVANT-

GARDE, JÉRÔME GUÉZOU ARTISTICALLY

SCULPTS HAIR FREES FROM THE

CONSTRAINTS OF TRADITIONAL STYLING.

Bérénice Claude

WITH GLASSES made out of hair,

Jérôme Guézou transports us into a

dreamlike universe with creations that

we desire to caress with our fingertips.

He allows the hair to make its own

statement by circumventing the eyes

and delecately resting on the skin.

Jérôme mixes and intertwines natural

hair and accessories, giving life to

creations that would be at home at a

masked ball where literally anything

goes. The construction of the natural

hair pays homage to Vidal Sassoon and

Twiggy, with a nod to 60s London.

Meanwhile, waves and voluminous

texture evoke the supermodel Cindy

Crawford and the glamour of the 90s,

or even a neo-gothic Madonna, one of

many timeless muses reminiscent of the

early 2000s. Perhaps, sometime in the

distant future, we will all be wearing

glasses made of our own hair, and not

just as a mere fashion statement!

“Nowaways, hairdressing

remains a daytime accessory,

however there’s always the

right time to have some fun

with it!” Jérôme Guézou

E12


Hair: Jérôme Guézou - Photo: Jérémy Blanc - Make-up: Anne Arnold

13E


hairheritage

FASHION

TABOO

Gary Kelly

‘OUTLAWS: FASHION RENEGADES OF 80S LONDON’ IS AN EXHIBITION

CURRENTLY ON SHOW AT THE FASHION & TEXTILE MUSEUM IN LONDON.

IT CENTRES AROUND THE LEGENDARY NIGHTCLUB TABOO, OPENED IN 1985.

“DRESS as though your life depends

on it, or don’t bother.” This was the

imposing dress code of the Taboo circle,

which included fashion designers as

well as dancer Michael Clark and pop

star Boy George. The club, opened by

designer and performance artist Leigh

Bowery in 1985, sparked a scene that

used the language of hedonistic excess to

create fashion, art and popular culture.

Outlaws: Fashion Renegades of 80s

London at the Fashion & Textile

Museum in London features original

garments and accessories from Leigh

Bowery and over thirty designers. These

include pieces from private collections

and rare pieces from outstanding

designers, plus rare photography, film

and artworks. The exhibition focuses on

this vibrant alternative arena where the

anarchic energy of the night spilt over

into experimental creativity by day.

more

more

SCAN HERE to learn

more about the

Fashion and Textile

Museum and its

upcoming shows and

exhibitions.

© Brendan Beirne |

Shutterstock – Leigh Bowery

and Boy George in ‘Blitz’

Designer Collection Fashion

Show at the Albery Theatre.

London, 1986.

© Sheila Rock

E14


© Derek Ridgers, co Unravel Productions

15E


hairdirection

Hair: Fergal Doyle / Photo: Jack Eames / Make-up: Maddie Austin / Styling: Anna Latham

REBEL

ROUSERS

E16


DECADENTLY

OUTLANDISH!

REBELLIOUS LOOKS

THAT ARE CUTTING

EDGE AND UNIQUE.

Gary Kelly & Marie Scarano

■ MODERN REBELLION. “This look

is from my 2024 collection

“Anachronism”. It embodies a modern

rebellion, with a soft yet striking colour

that feels daring and unconventional.

Inspired by the clash between grunge

and elegance, this style merges sleek,

elongated lines with a voluminous,

textured crown that gives a sense of

controlled chaos. It’s designed for those

who embrace both strength and

vulnerability, challenging norms with a

quiet, confident defiance.”

Fergal Doyle (UK)

▲ “POLLUTION” . Inspired by the

increasing concerns around global

pollution, the team created a series

of transformative looks that blend

powerful visuals with expert technique.

“We wanted to create something that

not only speaks to the artistry of hair

design but also touches on a global

issue that affects all of us.”

Nieves Almaraz (USA)

◆ SELF EMPOWERMENT. “The inspiration

behind this image is a rebellious sense of

individuality, with a punk industrial

aesthetic. I wanted to create a look

showing the empowerment that comes

from self-expression through bold

choices in style.” Heffy Wheeler (UK)

● UNAPOLOGETIC CONFIDENCE. “This

image was inspired by 90s BW fashion

photography. I wanted an edgy look

that blends high fashion with punkinspired

vibes. The sharp, spiky haircut

amplifies the bold, rebellious feel. The

high contrast and monochromatic tones

add drama, highlighting the model’s

strong features and making the textured

layers of the outfit pop. This image

captures a sense of unapologetic

confidence, as if challenging traditional

beauty standards, while embracing a

fearless, boundary-pushing style that’s as

powerful as it is captivating.” Danilo

Giangreco (UK)

Creative Team: Nieves Almaraz, John Carmona, Trevor Moots, Kevin Nguyen / Photo: Vishal Baharani

Hair: Heffy Wheeler / Photo: James Nicklin / Make-up: Abbie

Beautemont / Styling: Lewis Cameron

Hair & Photo: Danilo Giangreco / Hair Assistants: Emy Roccabella, Enrica

Russo & Stephanie Dwyer / Make-up : Enrica Russo Styling: Emy Roccabella

17E


hairdirection

Hair&Photo: Michael Haase@Platinumblack- a Michael Haase Salon - Los Angeles, California / Make-up: Joel Sebastian / Styling: Ksenia Sharanova

Hair: Suzie McGill, Artistic Director at Rainbow Room International / Photo:

Michael Young / Make-up: Jak Morgan / Styling: Claire Frith

Hair: Vicky Tadros / Photo: Ema Suvajevic / Make-up: Jennifer Vanden / Styling: Christie Roth / Model: Mylo Day

■ A SENSE OF SELF. “The concept

behind this image was celebrating your

‘super-self ’. My vision was to combine

eras and styles. I focused on cyber

punk and the 1950s. The palette was

inspired by the golden hour of sunset.”

Vicky Tadros (USA)

▲ CREATING CHAOS. “Grunge was

a movement of decadent dress and

even more outlandishly delicious

hair that could only be explained as

an artistic look book. For hairdressers,

I think the 80s were our celebration

of the craft - a time when you couldn’t

stand and watch hair being done without

getting your hands in it. We created

our own chaos, as we usually do.”

Michael Haase (USA)

◆ UNIQUE PRECISION. “This look was

inspired by Japanese minimalism while

embodying an authentic, rebellious

look. We wanted to incorporate and

show off the strength of clean lines, pure

forms and precise shapes throughout

the look – the combination of the three

creates something so unique.

The classic bob incorporating real

clean-cut lines is always a favourite here

at Rainbow Room, yet we decided to

play around with sporadic, longerlength

pieces, feathered, to create added

texture. By adding this twist, we really

embraced the inspiration whilst creating

something much more unique.”

Suzie McGill (UK)

● RAW EDGE. “With this look, I wanted

to create shape with short hair while

incorporating both soft and harsh lines.

Combining softness with strong shapes

creates a versatile look that changes

depending on the angle you look at it.

From the front it has a soft approach,

while from the side profile and the

back you’ve got the raw edginess

of the haircut. Pulling the hair out at

the back to create a silhouette shows

the versatility in short hair.”

Brooke Evans (UK)


Hair: Brooke Evans assisted by Reece Braia and Erin Cresswell / Photo: Chris Bulezuik / Make-up: Vicky Henry / Styling: Lauren Glazer

19E


hairdirection

Andrew Smith, milk_shake Global Brand Ambassadord Ambassador

E20


● STATEMENT MAKER. “Here, I took

inspiration from an era that optimizes

pushing boundaries with the punk

movement of the 70s and 80s.

This style is strong, yet still feminine

and is a testament to the power of hair

as a form of rebellion and self-identity.”

Andrew Smith (UK)

▲ BOLDLY INCLUSIVE. “This comes from

my 2024 collection celebrating diversity

and inclusivity in a vibrant, fun,

colourful way. As hairdressers, we are

privileged to make people feel special

about themselves. I wanted to showcase

this in the collection - regardless gender,

race or any strain of diversity. This

image has strong, bold colour panelling

and textured movement using short and

long disconnections with a mini fringe

to frame and capture the look.”

Kelly Rowney (UK)

■ GRAPHIC EDGE. “Our Graphic Edge

collection really encompasses the theme

of Rebel! Playing with strong shapes, the

vision was to create a very strong

statement look, working with multiple

lengths, layers and disconnection.

The team wanted to show the variations

in cutting, and how working to different

sections and patterns can create

something truly beautiful. A new take

on the micro fringe with added length

blended towards the sides really helps

focus on the face. We see this as a new

take on the pixie cut – it’s time to be

daring and push creative boundaries!

Bruno Marc Giamattei (UK)

◆ FEMME IDENTITY. “This look is a

celebration of angst and defiance that

says: ‘We refuse to be confined by your

standards!’ It’s a movement that

honours individuality and rejects

conformity.” Lisa Vann (USA)

Hair: @tatehair / Photo: @liamoakesphoto / Make-up: @maddieaustinmua

Model: @zebedeetalent / Hair Assistants: @hairbydenika @jessdennishair

Hair: Marc Antoni Artistic Team/ Photo: Jamie Blanshard/ Styling: Ellen Spiller / Make-up: Katie Moore

Concept/Hair: Aspen Day-Flynn / Photo: John Rawson;

Make-up: Orlando Marin / Products: Insight Professional

21E


hairvision

CURL UP

Keep it coming!

Soft and juicy

texture to zing up

the ultimate

contemporary blonde.

MODES

E22

Hair: Gary Hooker & Michael Young/Photo: Michael Young/Make-up: Maddie Austin/Styling: Clare Frith/Images: FPA


DIRECTIONAL

Which way next?

It’s impossible to compete

when the signs say

utterly Avant Garde!

Hair: Caitlin Pallich@Boris the Cuttery/Photo: Andrew O’Toole/Make-up: Janice Wu/Styling: Brittni Morrison

23E


hairvision

ABUNDANCE

Nature or nurture?

True beauty is

a combination of

both, but trendsetting

is all about you!

Hair: Danilo Giangreco/Photo: Andrew O’Toole/Make-up: Kylie O’Toole/Styling: Anthony Capon

E24


ENTRAPMENT

Lure yourself into a web

of luxurious desire.

An escape plan? Why

would anyone want one?

Hair: Bundy Artistic Team/Photo: Isabella Abel

25E


hairvision

TWO TONES

Take both extremes

and stake your

claim on the outcome.

Light and dark are

perfect bedfellows.

Hair: Hob Creative Team/Photo: Richard Miles/Make-up: John Christopher

E26


BANG BONANZA

What could ever

outshine this stunningly

shaped fringe? Take

a look at the finish

and you’ll see!

Hair: Daniele de Angelis@Toni&Guy London/Colour: Jo O’Neill/Photo: David Mannah/Styling: Borna Prikaski

27E


The best of international hair looks

Il meglio della modacapelli internazionale

Die Top internationalen Hair Looks

Le meilleur des tendances coiffure internationales

Lo mejor de la modacabello internacional

WINTER

TRENDS

>>>



hairtrends


AMBER DUST exalts the warmth and delicacy of

orange and blonde tones, contrasted with dark hues to create

a stunning visual effect. Beauty lies in the asymmetrical and

natural shapes, for an air of mystery and sophistication.

AMBER DUST esalta il calore e la delicatezza dei toni

biondi e arancioni, in contrasto con tonalità scure per creare

un effetto visivo sorprendente. La bellezza risiede nelle forme

asimmetriche e naturali, per un'aura di mistero e raffinatezza.

AMBER DUST exalte la chaleur et la délicatesse des

tons orange et blond, contrastés par des nuances sombres

pour un effet saisissant. La beauté réside dans les formes

asymétriques et naturelles, apportant du mystère.

TRENDS

AMBER DUST unterstreicht die Wärme von Orangeund

Blondtönen in Kombination mit dunklen Farben, um

einen atemberaubenden Effekt zu erzeugen. Die Schönheit

liegt in asymmetrischen Formen mit einem Hauch Raffinesse.

AMBER DUST exalta la calidez y delicadeza de los

tonos naranja y rubios, contrastados con matices oscuros para

crear un efecto visual impresionante. La belleza reside en las

formas asimétricas y naturales, que aportan un aire de misterio

y sofisticación.

video

video

Opening and left page

Hair: Rafael Bueno Peluqueros

Photo: Alberto Zaldívar

Make-up: Lulú Pérez

Styling: Álvaro Calafat

Products: Revlon Professional


hairtrends

Hair & Styling: Lisa Robertson

@Parlour Glenelg

Photo: Johnny Georgiou

Make-up: Alicia Robertson


Hair: Brooke Evans

@Be Ironbridge

Photo: Chris Bulezuic

Make-up: Vicky Henry

Styling: Lauren Glazer


hairtrends

Hair: Rudi Rizzo

@Sanrizz Artistic Team

Photo: Dani Baker

Make-up: A. Okano & K. Leung

Styling: Georgia Rose


Hair: Léa Detournay

Photo: Nuelas Neava

Make-up: Richard Carolane

Styling: Houlame Fayma


hairtrends

Weaving together imagination and reality.

Intrecciando immaginazione e realtà.

Le tissage de l’imagination et de la réalité.

Die Kunst aus Imagination und Realität.

Tejiendo juntos la imaginación y la realidad.

Hair: Louise Graham@Fruition Style Ambition

Photo: Andrew O’Toole

Make-up: Kylie O’Toole

Styling: Tamzen Holland



hairtrends

Hair: Rudi Rizzo

@Sanrizz Artistic Team

Photo: Dani Baker

Make-up: A. Okano & K. Leung

Styling: Georgia Rose


Hair: Daniele Dragotta

Photo: David Mannah

Make-up: Kelly Mendiola

Styling: Jamie Russel


hairtrends

video

video

Hair: Leigh Winsor

@One Zero One Education

Photo: David Mannah

Make-up: Mikele Simone

Styling: Josie McManus

P. McCabe


Hair: Salvador Oliver

@La Barbería de Oliver

Photo: Esteban Roca

Make-up: Mokart

Styling: Mónica Moreno


hairtrends

< >

Hair: Daniele de Angelis

@Toni&Guy London

Colour: Jo O’Neill

Photo: David Mannah

Styling: Borna Prikaski



hairtrends

Hair: Pauline McCabe

@Rock Paper Scissors

Photo: Andrew O’Toole

Make-up: Kylie O’Toole

Styling: Rochelle Renwick


Hair: Darrel Starkey

Photo: Desmond Murray

Make-up: Abbie Beautement

Styling: Hoh Pabissi


hairtrends


FOREVER BLACK COLLECTION

Ostensibly simple and sophisticated, black defines futuristic

or classic silhouettes, whether chic or casual.

Semplice e sofisticato, il nero definisce silhouette

futuristiche o classiche, sia chic che casual.

En apparence simple et sophistiqué, le noir définit des

silhouettes futuristes ou classiques, chics ou décontractées.

Auf den ersten Blick schlicht und raffiniert, definiert

Schwarz klassische Silhouetten neu – von schick bis lässig.

Aparentemente simple y sofisticado, el negro define siluetas

futuristas o clásicas, ya sean elegantes o casuales.

Art Direction: Giò Damiani

Hair: Hairevolution Team@Framesi

Photo: Alessandro Dalla Fontana

Make-up: Giuseppe Giarratana

Styling: Re.Styling

video

video

FRAMESI TEAM


hairtrends

Hair: Manuel Mon

Photo: Bernardo Baragaño

Make-up: María Montes

Styling: Ana González del Pozo

Products: Revlon Professional

video

video


Hair: Ashanti Kayias

@Boris the Cuttery

Photo: Andrew O’Toole

Make-up: Janice Wu

Styling: Brittni Morrison


hairtrends


<>

Art Direction: Daniel Chaiouch

Hair: The Fellowship

Project Colour Team 2024

Photo: Chris Bulezuik

Make-up: Lucy Flowers


hairtrends

Hair: Daniele Dragotta

Photo: David Mannah

Make-up: Kelly Mendiola

Styling: Jamie Russel

Suzie Yoshiko McGill


video

video

Hair: Andrew Smith

Photo: Richard Miles

Make-up: Louise Lerego

Products: Milk_shake

HF Team


hairtrends

Hair & Styling: Lisa Robertson

@Parlour Glenelg

Photo: Johnny Georgiou

Make-up: Alicia Robertson


Hair & Colour: Kristie Kesic

@Cobelle Creative

Photo: Georgia Wallace

Make-up: Gemma Elaine

Styling: Tamzen Holland


hairtrends


L’ORIGINELLE COLLECTION

Honey, sandy or champagne... Head-hugging waves, wild

curls, or beachy texture... choose your blonde identity.

Miele, sabbia o champagne... Onde avvolgenti, ricci selvaggi

o texture da spiaggia... scegliete la vostra identità bionda.

Miel, sable ou champagne... Ondulations, boucles sauvages

ou texture effet plage... Choisissez votre identité blonde.

Honig-, Sand- oder Champagnerfarben... Enge Wellen, wilde

Locken oder Beachy... wählen Sie Ihr Blond.

Miel, arena o champán... Ondas pegadas a la cabeza, rizos

salvajes o texturas playeras... elige tu identidad rubia.

Hair: Pierre Ginsburg & Emmanuel Esteban

Photo: Maros Belavy

Make-up: Dominika Malisz

Styling: Kasia Jablonska

Products: Revlon Professional

video

video

REVLON PROFESSIONAL


hairtrends

Hair: Chetan Mongia

@Vision Blonde

Photo: Andrew O’Toole

Make-up: Kylie O’Toole

Styling: Ella Murphy


Hair: S. Allsop, J. Robson,

E. Thompson@Dharma Hair

Photo: Jock Robson

Make-up: Richard Symons

Styling: Sopheak Seng


hairtrends


Earth math and perfect proportions.

Matematica terrestre e proporzioni perfette.

Géométrie naturelle et proportions parfaites.

Mathematik und perfekte Proportionen.

Matemática terrestre y proporciones perfectas.

video

video

Hair: Sarah McCulloch

Photo: Lee Jarred Howell

Make-up: Louise Brown


hairtrends

video

video

Hair & Photo: Danilo Giangreco

Make-up: Grace Hayward

Styling: Emy Roccabella


Hair: Caprice De Sanctis@Orbe

Photo: David Mannah

Make-up: Mikele Simone

Styling: Monica Morales


hairtrends

Creative Direction: Richard Ashforth

Hair: Saco Creative Team

Photo: Max Mackley

Make-Up: Manabu Nobuoka

Styling: Michelle Kelly


Hair: Chetan Mongia

@Vision Blonde

Photo: Andrew O’Toole

Make-up: Kylie O’Toole

Styling: Ella Murphy


hairtrends

Hair: Kelly Manu@Una

Photo: Apela Bell

Make-up: Liz Hyun

Styling: Courtney Joe


Hair: Pauline McCabe

@Rock Paper Scissors

Photo: Andrew O’Toole

Make-up: Kylie O’Toole

Styling: Rochelle Renwick


hairtrends

Art Direction: Simon Shaw

Hair: The Fellowship

Project Men & Media 2024

Photo: Paul Simmons

Make-up: Lily Winfield


video

video

Creative Direction:

Eric Zemmour@Pascal Coste

Photo: Maciej Swistek

Make-up: Dominika Malisz

Styling: Zuzanna Wlodarz


hairtrends

BLOOM COLLECTION

Every flower has its season, every season has its flowers.

Women can bloom in every season of their lives.

Ogni fiore ha la sua stagione, ogni stagione ha i suoi fiori.

Le donne possono sbocciare in ogni periodo della loro vita.

Chaque fleur a sa saison, chaque saison a ses fleurs.

Les femmes peuvent s'épanouir à chaque étape de leur vie.

Jede Blume hat ihre Jahreszeit und umgekehrt. Frauen

können in jeder Phase ihres Lebens aufblühen.

Cada flor tiene su estación, cada estación tiene sus flores.

Las mujeres pueden florecer en cada etapa de sus vidas.

Hair: J. Schenke, S. Bolk, A. Verberk, M. Bogataj

@Trinity European Artistic Team

Photo: Johnny ten Have

Make-up: Tamara Sauer

Styling: A.Veerbeek, M. Engelhard

video

video

TRINITY HAIRCARE



hairtrends

Brooke Evans@Be Ironbridge

Photo: Chris Bulezuic

Make-up: Vicky Henry

Styling: Lauren Glazer


Hair: Danilo Giangreco

Photo: Andrew O’Toole

Make-up: Kylie O’Toole

Styling: Anthony Capon


hairtrends

video

video

Hair: Jake Unger

@Hob Academy London

Photo: Richard Miles

Make-up: John Christopher


Hair & Colour: Malisa Masci

@Masci Hair and Spa

Photo: Andrew O'Toole

Make-up: Kylie O'Toole

Styling: Leeroy Lorenzo


hairtrends

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proshowcase

Kao Salon Asia

Experience 2024

Kao Salon Division recently hosted the highly coveted Kao Salon Asia

Experience (KSAE) at Resorts World Sentosa in Singapore.

Highlights including a Gala

Show, during which Asian

stylists incorporated the freshest

trends and techniques - pushing

the boundaries of creativity.

E28


The Kao Salon Asia Experience 2024 was

more than just a hair show – it was a

moment when innovation and creativity

can shape the future of haircare. This

annual showcase event has become a

globally renowned celebration of creativity,

culture and community, attracting the

most talented stylists, innovators and

industry leaders from around the world.

shifts, as well as experiencing exclusive

insights into the intricate process of

transforming inspiration into reality.

Singapore was the

perfect destination

for a event which

helps shape the future

of innovative haircare

and creativity.

SINGAPORE 2024

The island country of Singapore provided

the perfect cosmopolitan backdrop for an

event which drives hair and beauty

trends, not just in the region, but on a

global scale. Guests were therefore able

to immerse themselves in the heart of

where tomorrow’s haircare trends are

born. KSAE is also a unique opportunity

for consumers, lifestyle enthusiasts and

trendsetters to engage directly with the

visionaries behind the next big products

and trends. From cutting-edge colour

concepts to the latest street styles, this

was place to be inspired by the art of

haircare and discover trends and

innovations that will shape the future of

beauty. Guests were also able to interact

with industry experts and trend

forecasters predicting upcoming beauty

“Over 2 days, visitors and

guests experienced the best

of Kao Salon Division’s top

global and regional stylists.”

> > >

29E


proshowcase

> > >

THE CREATIVE GALA SHOWS

EVOLVE SALON, Singapore

A revered salon acclaimed for its

presence in the fashion and hairdressing

realms, Evolve continues to set industry

benchmarks for exceptional skill, innovation

and authenticity.

LEEKAJA CREA Team, Korea

From the esteemed LEEKAJA brand with

a rich 52-year legacy, the LKJ CREA team

blends tradition with modern technology,

striving to become the world’s leading

beauty brand by its 100th anniversary.

M.SLASH, Japan

A team of exceptional creatives, M.Slash

was represented by 4th generation

creative team leader Chu Otomo,

innovative shopmaster Daiki Shito, and

Taku Mori, whose cut designs are honed

through intense competition experience.

THE LOOK & LEARN CREATIVE

SEMINARS

EPOCH, China A salon concept

established in 2019 in Shanghai, EPOCH

strives to provide top-tier hairdressing

education and innovation in today’s

dynamic haircare landscape. EPOCH

also presented a Creative Gala Show, as

well as participating in the Look & Learn

Creative Seminars.

LOK CHAN, Hong Kong

Recognised as Hong Kong’s Goldwell

International Artist, Lok is renowned for

mastering advanced colouring techniques

in his pursuit of hair beauty innovation.

MILA LIANG, Taiwan

As the education manager of in% group

and Taiwan’s Goldwell Regional Artist,

Mila’s expertise lies in Korean perm

techniques and precise cuts, delivering

effortless styles that transcend trends.

RYOKO OGAWA, Japan/Singapore

A distinguished colour analyst with 10

years in the industry, Ryoko is the founder

of Lovebird Color School in Singapore,

which offers personalised colour analysis

services, training courses and certifications

for stylists and industry professionals alike.

A SPECTACULAR LINEUP

OF EVENTS

Across the two-day event, visitors and

guests experienced the best of Kao Salon

Division’s top global and regional stylists,

with highlights including a Gala Show,

where Asian stylists present their most

daring creations, incorporating the

freshest trends and techniques to push

the boundaries of creativity; an Award

Presentation, celebrating the talented

National Winners of the 2024 Global

Creative Awards and a special Look &

Learn Seminar, enabling key regional

salon players to glean industry insights

and explore trend forecasts.

more

more

SCAN HERE to discover

more about the exciting world

of Kao Salon Division!

LEEKAJA CREA Team, Korea

RYOKO OGAWA, Japan/Singapore

M.SLASH, Japan

EPOCH, China

The event is a celebration

of creativity, culture and

community, attracting talented

stylists, innovators and industry

leaders from around the world.

LOK CHAN, Hong Kong

EVOLVE SALON, Singapore

MILA LIANG, Taiwan

E30


DISCOVER

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proawards

GCAs 2024

ACHIEVERS FROM ACROSS ASIA!

A tribute gallery to the many talented hair artists who represented

our region at the Kao Salon Division Global Creative Awards 2024.

Asia

Editorial Finalists

AVANT GARDE STYLIST OF THE YEAR

MEN'S HAIRSTYLIST

OF THE YEAR

Kevin Kao

Jian Wengkin

Tim Chan

>>>

>>>

Sheng Gui Wang

Tom Yek Teng Siong

Gold Winner

Avant Garde

Category

Silver Winner

Avant Garde

Category

E32


Asia

National Winners

NEW TALENT COLORIST OF THE YEAR

China Hong Kong, China Malaysia Chinese Taipei Vietnam

GOLD

Insa Huang Michael Yang Marcus Liow Beca Lai Van Hung Ta

BRONZE

SILVER

WeiDong Ju Lung Yuen Chan Em Wong AJ Zhang Duc Trong Nguyen

Jian Xu Avis Ko See Hong Rita Weng Quang Huy Than

33E


proawards

Asia

National Winners

CREATIVE COLORIST OF THE YEAR

China

Hong Kong,

China

Malaysia

Chinese

Taipei

Vietnam

Singapore

GOLD

JiDong Song

Ray Shum Siew Thiam Kui Luke Wei Manh Tu Tran Jimmy Yap

SILVER

ZhouLei Kong

Daniel Wong Ian Lee Jia Pei Fish Lai Van Quynh Nguyen Ethan Pon

BRONZE

Mei Huang

Tasha Yip E Kai Lee

Elaine Tsai Tien Dong Nguyen Sheng Wang

CREATIVE HAIRCUTTER OF THE YEAR

GOLD

SILVER

BRONZE

GOLD

China

Hong Kong, China

Wen Li XianGang Meng YiBiao Wang Frank Wong

E34


6 th International Exhibition for Cosmetics, Beauty, Hair

Cleaning, Private Label, Packaging and Ingredients

INTERNATIONAL EXHIBITIONS LTD.

+90 533 4843030

www.beauty-istanbul.com

8-10 MAY 2025

TUYAP Fair Center

Buyukcekmece - Istanbul - Türkiye

New Venue

New Date

1200 Exhibitors

from 60 Countries


COSMOPROF INDIA

AT A GLANCE

>

>

> >


COSMOPROF INDIA IN MUMBAI IS THE IDEAL BUSINESS TO BUSINESS

EVENT FOR THE FAST GROWING BEAUTY MARKET IN INDIA.

Cosmoprof India represents the fourth destination of the Cosmoprof

network, a 360° worldwide platform for the international Beauty community,

with shows in Bologna, Las Vegas, Hong Kong, Bangkok, Miami. Over

500,000 professionals and 10,000 exhibitors from all over the world.

Geo-adapted from the global Cosmoprof brand, Cosmoprof India has its

own unique scale and entity, showcasing all the sectors of the beauty

industry from ingredients to finished products encompassing the entire

cosmetics and beauty supply chain.

The 2023 edition saw participation from over 450 brands and exhibitors

representing 19 countries and regions. Additionally, the event attracted

more than 9,000 stakeholders from 55 different countries and regions.

> >


GLOBAL

CREATIVE

AWARDS

2024

This year’s

competition

celebrated the

pinnacle of artistry

and innovation in

the hair industry,

honoring visionaries

who pushed the

boundaries of

creativity.


Creative

COLORIST

of the Year

SILVER

STEPHAN PIERAU

Friseurstudio

Stephan Pierau

GERMANY

GOLD WINNER

TINA CASCIATO

Renaissance

Salon & Estetica

CANADA

BRONZE

RAY SHUM

Hair Theorem

HONG KONG, CHINA


Creative

HAIRCUTTER

of the Year

SILVER

WEN LI

Sky Salon

CHINA

GOLD WINNER

ANNA MCNAMARA

Ella&Jade

AUSTRALIA

BRONZE

SHARON LECLAIR

Shades Of Color

CANADA


New Talent

COLORIST

of the Year

SILVER

VAN HUNG TA

Nhat Hung Salon

VIETNAM

GOLD WINNER

SOPHIE FEDORIW

Safy B Salon

UNITED KINGDOM

BRONZE

BECA LAI

Happyhair

CHINESE TAIPEI


Men’s

HAIRSTYLIST

of the Year

SILVER

CRISTINA PIEDRAFITA

Piedrafita Perruquers

SPAIN

GOLD WINNER

RAFAEL MONZÓ LÓPEZ

D’Autor by Rafa Monzó

SPAIN

BRONZE

MIRA PITKÄNEN

Hiusstudio Art

FINLAND


Avant Garde

STYLIST

of the Year

SILVER

WENGKIN JIAN

Artist Hairdressing

MALAYSIA

GOLD WINNER

KEVIN KAO

Happyhair

CHINESE TAIPEI

BRONZE

ALEJANDRO

BUIL LORAS

Peluqueria Carmen Loras

SPAIN


The best of

the best went to

London for an

unforgettable trip.

Exploring London’s

Iconic Landmarks,

Vibrant Culture,

and Unparalleled

Experiences

The 5 global winners of this year’s Global Creative Awards went to a fantastic trip to

London, England, where participants immersed themselves in the rich history, diverse

culture, and modern attractions of one of the world’s most beloved cities. The trip

provided the winners with unparalleled experiences, from visits to iconic landmarks and

a tailor-made seminar from the world-renowned artistic team RUSH at the Goldwell

Academy in London.


Highlights of the journey included

a guided tour of the Tate

Modern London, where guests

saw the extensive collection of

international modern and contemporary

art. A unique and specially

designed seminar by the

awards winning team RUSH,

a private session with Daniel

Lismore who is a London and

Coventry based artist; A living

sculpture who talked about his

creative journey.

The goal was to create an extraordinary journey that combines London’s must-see sites with

insider experiences that capture the true spirit of the city. In addition to the classic attractions,

travelers had the opportunity to explore London’s eclectic neighborhoods, each with its own

distinct character. From the historic streets of Westminster to the trendy vibes of the neigherhood.


TRANSFORMANIA

UNLEASHING CREATIVITY, DIGITAL MASTERY AND COLLABORATION

Goldwell hosted Transformania – its cuttingedge

social media upskilling event for the

brand’s global community of color

professionals, in the heart of Berlin,

Germany, from October 29 to 30, 2024.

The brand’s first ever social media event was dedicated

to enhancing the digital and social media skills of its

community of stylist creators. Set against the backdrop

of the industrial-style and grid-worthy venue “Quantum

Oddity Gallery”, attending stylist creators experienced

an unparalleled world where they were motivated and

empowered to upskill their social media knowledge by

industry experts and visionary speakers, immersing in

branded experience areas with stunning décor and a

special social salon for Goldwell’s favorite color brands

Topchic including Topchic Zero, Elumen, and Colorance

including Light Dimensions. Estetica was there to tell

you everything firsthand!

TWO DAYS PACKED WITH DIGITAL MASTERY,

CREATIVITY AND NETWORKING

The two days offered plenty of networking

opportunities to connect with the fellow stylist

creators, other creative professionals and thought

leaders within the social media and hairdressing

industry.

Day 1 focused on Social Media knowledge and

upskilling with keynote speakers, guiding the audience

through content creation, storytelling, personal

branding as well as Social Media strategies and

insights. Also, the important topic of mental health was

covered, leaving the audience equipped to strengthen

their social media presence. Keynote sessions included

‘The Power of Storytelling and Personal Branding’ with

Jacob Khan; ‘Insights and strategies to leverage your

Social Media presence’ with Carsta Maria Müller;

‘Maintaining a Healthy Relationship with Social Media’

with Pauline Stockmann; and ‘Future Trends in Social

Media for Hairdressers’ with Ben Lifton from

Contentkweens. The sessions emphasized the

necessity of staying relevant in the fiercely competitive

world of social media today.


Day 2 was all about content

creation in action and the event

turned hands-on when the stylist

creators teamed up in “tag-teams”

to transform models’ hair, creating

a stunning color makeover based

on the current color trends on

social media. Of course, every

step of this transformation was

captured into engaging content

for the Social Media platforms –

high-quality owned as well as

organically generated earned

content.

Transformania proved to be a

groundbreaking experience for

Goldwell’s talented color

community, beautifully blending

color artistry, content creation, and

digital upskilling in a relaxed

networking atmosphere.


probrandnews

Focus on:

Leekaja Team

An interview with Leekaja Crea Team members - protagonists of the

Gala Show at the Kao Salon Asia Experience 2024 in Singapore.

With 120 branches across Korea (150

branches across world-wide) and a 52-

year back story, Leekaja is a hair brand

with a reputation for excellence not

only in its homeland, but also in China,

Hong Kong and even further afield. The

Leekaja Creative Team excels in creative

knowhow when it comes to innovative

hair design. Their greatest objective? To

conquer world hairdressing before the

brand reaches its 100th birthday!

Ricky Yum, Give us an insight into Korean hairstyles at the moment.

Recently in Korea, the overall style has been shifting away from uniformity and

towards a contrasted balance between heavy and light elements. You probably already

know the Korean hairstyles don’t tend to be overly colourful or flashy – there’s

always an element of understatement.

What does that mean in terms of the overall look?

There has to be more of a focus on how naturalness and effortlessness – their allure

and beauty is highlighted through subtle points of difference, enabling the total style

to come together in a way that fashion and make-up can also make their own contribution.

In other words, it’s not just the hair that makes a style beautiful, but the

overall harmony of the look in a beautiful, coherent setting.

Ethan Lee, how does Korean hairstyling compare to other countries in the region?

I don’t think that the Korean style is particularly unique, especially as everyone

around the world has different ideas and influences. I mainly cut Koreans’ hair and

occasionally Europeans’ hair. However, after living in Vietnam for a year and cutting

Southeast Asian people’s hair for the first time, I realized that the shape of the

skull, hair texture, and overall bone structure are all different. That’s why teaching

basic techniques that can be applied appropriately to any style and individual is

one of our core principles.

Tell us a bit more about your experiences working in Vietnam.

Unlike the vibrant colours you’re likely to find in Singapore, Malaysia and Cambodia, the

Vietnamese clientele tends to prefer a neat, clean image with a Confucian touch

and avoiding anything too showy. However, while preparing for the KSAE show

in Singapore, we were intrigued by the heavy, weighed down long hair of many

Vietnamese people and thought it would be good to create a lighter look for them.

This idea became the starting point for creating The Molting.

E48


probrandnews

Dark

Decadence

Goldwell presents Dark Decadence, its 4th Colour of the Season;

8 elegant cool darks, highlighting the shades Espresso & Granite.

Inspired by the theme of Dark

Decadence, this collection encapsulates

a rising against the superficial norms of

the past, ushering in an era of expressive,

unconventional beauty. It is an

invitation to reject complacency and

embrace a new era of beauty that is

daring, bold, and unapologetically

authentic. In a world that has grown

tired of meticulously filtered lives and the

pressures of conforming to societal

beauty standards, Goldwell encourages

consumers to embrace imperfections and

self-expression. The Colour of the Season

celebrates the insurgent, anarchic spirit of

punk – where glamour meets grunge,

sophistication meets rebellion, and

Espresso & Granite become the hues of a

revolution in beauty.

FEATURING SIX NEW TOPCHIC ZERO

MUTED SHADES

Dark Decadence beautifully incorporates

Goldwell’s Iconic Muted Collection,

a carefully curated selection of Topchic,

Topchic Zero and System @Pure Pigments,

including six brand-new muted shades

from Topchic Zero for the ultimate

muted trend looks. Singapore stylist,

Alan Tan, drew inspiration from the

gothic glamorous and sophisticated

grunge of Dark Decadence to craft a

striking Rich Espresso colour. Infused

with chunky highlights of Deep

Hibiscus, the look exudes an edgy yet

elegant allure. It’s one of many ideas

to inspire stylists to unleash their

creativity and take their expertise,

craft and passion to the next level!

The six brand-new shades from Goldwell Topchic Zero - for the ultimate muted trend looks.


1

2/23

www.esteticapolska.pl

Published under license from Estetica,

EDIZIONI ESAV Srl, Turin/Italy

*

2023. 09. 12. 16:10

ΤΕΥΧΟΣ Νο 120

70

KIŞ 2023-2024

13

12/23

5/24

Broj 13 • Decembar 2023 - maj 2024.

Izlazi dva puta godišnje

Italy

since 1946

>>>

DEUTSCH

DOSSIER

Sostenibilidad

responsable

E+

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Descubre el

universo bridal

KI & FRISEUR

App-Mania für

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NACHHALTIGE

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