PORTFOLIO.YVR Business & Entrepreneurs Magazine | Volume 2 | Issue 5 | 2024

PORTFOLIO.YVR

BUSINESS & ENTREPRENEURS

VOLUM E 2 | ISSUE 5

A NTHONY GREEN

JENNA HERBUT

K A VITA M OHA N

FRA NK IE CENA

PRI

K A SIA

SA RA H M A WJI

ZA HIR RA JA NI

LEEA NN FROESE

A NDY CHU

PORTFOLIO.YVR


VOLUM E 2 | ISSUE 5

0 0 1 PUBLISHER' S M ESSAGE:

HELEN SIWAK

0 0 3 AN THON Y GREEN :

FOUN DER & SECURITY EVAN GELIST

0 15 JEN N A HERBUT:

CON SCIOUS LAB & M AKE- IT

0 25 KAVITA M OHAN :

KAVITA M OHAN EVEN TS

0 35 FRAN KIE CEN A:

FDT ACADEM Y

0 45 PRI:

M GP M EDIA & EN TERTAIN M EN T GROUP

0 55 KASIA:

PRODUCER, HEALER, CREATOR

0 65 SARAH M AWJI:

VEN TURE STRATEGIES PR

0 73 ZAHIR RAJAN I:

THE SARTORIAL SHOP

0 83 LEEAN N FROESE:

TOWN HALL BRAN DS

0 93 AN DY CHU:

FM A EN TERTAIN M EN T

& ARC 2 IN TERTAIN M EN T

10 1 M ASTHEAD & CREDITS

PUBLISHER'S

M ESSA GE:

001

Entrepreneurs are the heart of our

communities and the engines of

innovation in our economies. They are

the dreamers and doers who create

businesses, spark ideas, and make things

happen. This issue is all about celebrating

that spirit, showcasing ten incredible

individuals who are pushing boundaries

and shaping the future. Their stories are

filled with inspiration, and we cannot wait

for you to meet them.

Let us start with Anthony Green, a tech

wizard from Vancouver. Anthony?s journey

began in Richmond, tinkering with

computers and exploring software.

Today, as the co-founder of OpenRep,

he is making waves in cybersecurity

and AI-driven marketing. Similarly,

Jenna Herbut?s story shines with

creativity and passion. As the founder of

Conscious Lab and M ake It , she has spent

over 16 years helping others bring

extraordinary ideas to life.

For those who love beautifully orchestrated

events, look no further than Kavita M ohan

and Pri (@iamdjpri). Kavita, with her 25

years of experience, is a mastermind of

bespoke weddings and events that leave

lasting impressions. Meanwhile, Pri?s

expertise as an event producer and

filmmaker ensures every detail is seamless,

from lighting to logistics. Both are proof

that magic happens when creativity meets

precision.

Education and empowerment take center

stage with Frankie Cena and Kasia.

Frankie founded the Fostering Debate

Academy (FDT Academy), an institution

that has helped thousands of students

worldwide build confidence and

communication skills.

On the other hand, Kasia, a multifaceted

entrepreneur behind Bloom, Kasi Bamboo,

M ystic M editations, KASIA, and ZHI

Records, blends spirituality, music, and

academics to make the world a better

place. Her work is all about lifting others

up and making meaningful impacts.

In the world of branding and storytelling,

Sarah M aw ji and Leeann Froese are

setting the standard. Sarah, the CEO of

Venture Strategies PR, is a powerhouse in

media and public relations, ensuring her

clients?voices are heard loud and clear.

Leeann, co-founder of Tow n Hall Brands,

leads a boutique agency that creates

unforgettable campaigns and connections

for her clients. Together, they show us how

powerful storytelling can be.

For lovers of timeless craftsmanship and

creative entertainment, meet Zahir Rajani

and Andy Chu. Zahir, the force behind The

Sartorial Shop, has brought new life to

luxury bespoke clothing, continuing a

legacy of elegance and precision. Andy,

the visionary behind Arc2 Intertainment

and FM A Entertainment, delivers

exceptional content across television, film,

and live events, proving that innovation

and artistry go hand in hand.

These ten Vancouverites inspire us with

their determination, creativity, and passion.

Their stories are a reminder that with vision

and perseverance, anything is possible. As

you flip through this issue, we hope you find

yourself as captivated and motivated as

we did while bringing it to life.

Helen Siwak

A NTHONY

GREEN:

FOUNDER &

SECURITY

EVA NGELIST

003

Anthony Green, a Vancouver- based

cybersecurity professional, is a leader

and innovator shaping the tech industry.

Raised in Richmond, he developed a

passion for technology early, building

computers and exploring software. Before

pivoting to IT and cybersecurity.

As CEO and co-founder of OpenRep,

Anthony is redefining organic marketing

with AI- driven solutions. His professional

journey began at London Drugs, where he

transitioned from technical support to

managing major security initiatives like

PCI DSS compliance. Currently, he leads

security operations at the Chartered

Professional Accountants of British

Columbia (CPABC), where he built and

now manages a team of cybersecurity

specialists while mentoring emerging

talent.

As a long-time instructor at UBC?s

Extended Learning department, he

developed a micro-credential in Cloud

Security Fundamentals.

At Vancouver Community College, he

leads curriculum development for the

Governance, Risk, and Compliance

program. His global impact includes

training instructors at the Blackberry

Cybersecurity Centre in M alaysia.

In addition to his educational work,

Anthony drives growth as Director of

Business Development at Eureka Dev Sec

Ops and revitalized ISACA Vancouver,

Western Canada?s largest cybersecurity

community.

He championed initiatives like She Leads

Tech and youth scholarships, fostering

diversity and mentorship.

As an ambassador for Canada?s

cybersecurity cluster, In Sec M , Anthony

connects local startups to global markets.

Whether mentoring professionals, building

communities, or driving innovation, he is

dedicated to advancing the cybersecurity

ecosystem locally and internationally.

005

IN HIS

WORDS

"I am Anthony Green, a cybersecurity

professional, entrepreneur, and

community builder based in Vancouver.

My career has never followed a

conventional path, and I have always

been driven by a desire to push

boundaries and empower others. My

journey through technology, education,

and innovation began to take shape

during my first year of post- secondary

education when I realized I had an

entrepreneurial mindset. At the time, I

noticed an opportunity in the digital

marketing space? established agencies

were charging high fees for web

development and online marketing

services. I knew I could deliver better

results at a fraction of the cost. With two

close friends, I began building websites

and implementing search engine

optimization strategies. That experience

proved to me that I could transform my

technical skills into real value for clients,

sparking the entrepreneurial fire that

continues to guide me.

"My earliest ventures, however, started

long before I set foot in higher

education. As a young teenager, I found

myself selling ?hacks? for an online

game through specialized forums. While

it did not make me a fortune, for a 13 or

14- year- old, the steady stream of

income felt like a windfall. More

importantly, it taught me a powerful

lesson: if you can identify a market

need? even one hidden in an online

gaming community? and meet it with a

solution, you can create value from

almost nothing.

"That simple insight laid the foundation

for the entrepreneurial mindset I carry to

this day.

"Not every venture I pursued led to

success. In 20 18, I took a deep dive into

cryptocurrency, initially watching my

investments soar by over 10 0 0 %.

However, like many, I fell into the trap of

greed, pouring my gains into speculative

?meme coins? and ultimately losing

nearly everything. Though the experience

was painful, it taught me critical lessons

about discipline, risk management, and

distinguishing between technological

fundamentals and market hype. Despite

my skepticism toward

crypto-speculation, I remain a believer in

blockchain's transformative potential.

Each setback has taught me caution, and

every success has fueled my ambition.

"Over time, my entrepreneurial journey

merged with my passion for

cybersecurity. My early interests were in

psychology and kinesiology. For nearly

a decade, I coached senior boys?

basketball, a role that taught me how to

lead, mentor, and inspire? skills that have

been invaluable in my transition to the

technology sector. When I shifted focus

and enrolled at BCIT, I discovered that

cybersecurity perfectly aligned with my

analytical mindset, love for continuous

learning, and drive to make a community

impact.

"My earliest cybersecurity role was at

London Drugs. I started in a technical

support position, working closely with

hardware, but quickly transitioned into a

full-time security analyst role. I led major

initiatives like Payment Card Industry

Data Security Standard (PCI DSS)

compliance? projects that required

strategy, precision, and foresight. This

role gave me a solid foundation in

corporate security culture and the ability

to influence it from within."

007

"It also proved that effective security

solutions could come from local talent,

not just global consulting firms. By the

time I left, I had gained a nuanced

understanding of how to integrate

security into a company?s operations

while maintaining its business objectives.

"Today, I lead security operations and

compliance for the Chartered

Professional Accountants of British

Columbia (CPABC). When I joined, there

was no formal cybersecurity team? just

me. Over the past five years, I have built

a dedicated security unit from the

ground up. We are now a team of four

specialists tackling complex security

challenges. Under my leadership, CPABC

does more than meet compliance

standards; we set new benchmarks,

demonstrating that professional

membership organizations can have

robust and scalable cybersecurity

strategies. Mentoring is a key part of my

approach, and I take pride in helping

junior team members grow into skilled

professionals who can navigate the

rapidly evolving threat landscape.

"I owe a lot to individuals who shaped

my path. In cybersecurity, professionals

like Justin M alzew ski, M ichael Argast,

M ary Carmichael, and Ritchie Po

provided mentorship, guidance, and

support. They encouraged me when

challenges arose and offered invaluable

feedback on strategy and growth.

"On the business front, mentors like

Jonathan N iednagel and Sergey

Bhukarov taught me how to pitch more

effectively. Their advice on approaching

investors and articulating my vision in a

concise, compelling manner was

transformative. Without their belief in my

capabilities, I might not have had the

confidence to take these big leaps.

"When I took leadership at ISACA

Vancouver, the group had been

diminished by the pandemic. Initially, our

events had 20 - 30 attendees, but by the

end of my term, we saw nearly 30 0 at

our AGM on Amazon?s Post rooftop. This

was not just a numerical achievement; it

represented a cultural shift in how

Vancouver?s cybersecurity professionals

viewed their potential.

"Under my leadership, ISACA Vancouver

embraced inclusivity, mentorship, and

diversity. Initiatives like She Leads Tech

and youth scholarships inspired the next

generation to pursue cybersecurity

careers. By fostering networking,

workshops, and events, I helped

transform ISACA Vancouver into a vibrant

hub in Western Canada?s cybersecurity

ecosystem.

"My passion for education is equally

evident in my teaching roles. I was the

first dedicated cybersecurity instructor

at UBC?s Extended Learning

department, where I have been teaching

for over three years. I developed a

micro-credential program in Cloud

Security Fundamentals and the

Attacker?s M indset, ensuring students

receive cutting-edge training aligned

with industry needs. At Vancouver

Community College (VCC), I serve as

Lead Curriculum Developer for the

Governance, Risk, and Compliance

(GRC) program, the first of its kind in BC.

"By integrating business principles into

cybersecurity education, the GRC

program offers a comprehensive

approach that prepares graduates to

excel in both strategic and technical

aspects of the field.

"My influence is not confined to the local

cybersecurity scene. My teaching work

has taken me internationally, including

training instructors at the BlackBerry

Cybersecurity Centre in M alaysia."

009

"As the Director of Business

Development for Eureka Dev Sec Ops,

a Vancouver-based cybersecurity

startup, I contribute to shaping the next

generation of technological solutions by

offering strategic advice and building

key partnerships. Additionally, I serve as

an ambassador for In- Sec- M , Canada?s

cybersecurity innovation cluster, where

I help connect Vancouver-based startups

and scale-ups with international markets

and opportunities. Through trade

missions, advisory roles, and thought

leadership, I work tirelessly to ensure that

Vancouver?s cybersecurity sector earns

its rightful place on the global stage.

"This multifaceted involvement in

cybersecurity? spanning technical

leadership, community building,

curriculum development, and global

advocacy? underscores my commitment

to empowerment. I believe Vancouver,

often overshadowed by larger tech hubs,

can shine as a beacon of cybersecurity

innovation. By mentoring new talent,

guiding seasoned professionals, and

creating educational frameworks for

diverse communities, I have helped

elevate Vancouver?s security profile,

making it a place where cutting- edge

ideas thrive.

"However, my ambitions extend beyond

cybersecurity. I am also the CEO and

co- founder of OpenRep, an AI-powered

organic digital marketing platform

designed to democratize marketing in

the same way Canva revolutionized

graphic design. Before tools like Canva,

creating professional-grade visual

content required expertise in complex

software like Adobe Photoshop or

Illustrator. Canva eliminated these

barriers, enabling anyone to create

stunning designs with intuitive tools.

OpenRep aims to achieve a similar

transformation in the world of organic

marketing.

"Traditionally, effective social media

marketing and search engine

optimization (SEO) demanded

specialized skills. Businesses often

needed to hire full- time marketers or

pay agency fees to create impactful

content. The technical learning curve for

each platform, combined with the

challenge of crafting messages that

resonate authentically with audiences,

was a significant barrier. OpenRep

addresses this by simplifying the process:

users provide a few bullet points, and the

platform generates platform-specific

captions tailored for LinkedIn, Tw itter,

Instagram, and other channels. Those

same bullet points can even be

transformed into long-form,

SEO-optimized articles ready to rank on

Google and Bing.

"In essence, OpenRep breaks down

barriers that have long prevented small

business owners, consultants, thought

leaders, and non-marketers from

confidently building their digital

presence. By distilling complex

marketing tasks into an accessible,

AI- driven w orkflow , OpenRep

empowers users to focus on their core

expertise? whether running a local café,

managing a boutique law firm, or

developing cutting-edge cybersecurity

solutions? while maintaining a consistent,

professional, and engaging online

presence.

"The timing for OpenRep could not be

better. With AI tools evolving rapidly,

OpenRep showcases how automation

and machine learning can bridge the

gap that often holds businesses back

from realizing their full potential. Much

like I once automated processes at my

digital marketing company and later

used GPT technologies to optimize

workflows, OpenRep leverages

automation to eliminate complexity."

"Currently, my team and I are raising a

pre- seed round for OpenRep, with plans to

launch a go- to- market strategy in January

20 25.

"Our focus is on refining the product,

onboarding initial customers, and collecting

valuable feedback to guide further

development.

"By the end of 20 24, I envision OpenRep as

a polished, validated platform with a

dedicated user base. With those proof

points, we aim to make a major push in

20 25, solidifying OpenRep?s position as an

indispensable tool for professionals and

businesses looking to amplify their digital

presence without needing a marketing

degree.

"This blend of entrepreneurial vision,

technical expertise, and community focus

reflects the synergy of my entire career.

My journey is about more than personal

achievements; it demonstrates how

individuals can help shape entire

ecosystems.

"In cybersecurity, I helped transform

Vancouver?s community from a modest

gathering of professionals into a thriving,

recognized entity that supports its members

and influences industry trends.

"In education, I have developed

cutting-edge curricula, built talent

pipelines, and equipped rising professionals

with the tools and knowledge they need to

secure our digital future.

"As a business leader, I am reimagining

digital marketing to make it accessible to

everyone.

"Vancouver is on the verge of significant

growth in technology and cybersecurity,

and I am proud to have contributed to

laying the groundwork.

"Today, the city's cybersecurity events draw

large crowds, top- tier speakers, and a

strong sense of excitement. Local startups

no longer need to rely on Silicon Valley or

Toronto for mentorship; these resources are

increasingly available here, supported by

leaders who believe in Vancouver?s

potential as a global cybersecurity hub.

Students graduating from UBC and VCC

now enter the workforce with both

technical skills and a comprehensive

understanding of success in complex,

regulated industries. Companies that once

struggled with their digital presence can

turn to OpenRep for a cost-effective

solution.

"My journey? from teenage side hustles to

building a digital marketing firm, from

setting cybersecurity standards at CPABC to

revitalizing Vancouver?s largest

cybersecurity association, from teaching

international audiences to launching a

platform that democratizes marketing? has

been a continuous evolution. It is a story of

rising to challenges, finding ways to

innovate, and sharing knowledge so others

can do the same.

"As 20 24 draws to a close, my goals are

clear. I want OpenRep to stand as a

beacon of accessible marketing

technology. I want Vancouver?s

cybersecurity scene to continue flourishing,

attracting more talent, investments, and

recognition. I want my students and

mentees to step confidently into their

futures, armed with the wisdom and skills I

have helped them develop. Ultimately, I

want to prove that a city like Vancouver,

often overshadowed by larger tech hubs,

can produce w orld- class leaders,

educators, innovators, and entrepreneurs

who leave a lasting mark on the global

stage!"

013

A N T H O N Y

G R E E N

F O U N D E R & S E C U R IT Y E V A N G E L IS T

JENNA HERBUT:

CONSCIOUS

LA B & M A K E IT

015

Jenna Herbut is an entrepreneur with

over 16 years of experience in building

successful businesses that empower

others to live extraordinary lives.

As the founder and CEO of M ake It, one

of the largest craft fairs in Canada,

Jenna has created a platform for

hundreds of creative entrepreneurs to

thrive by selling their handmade,

unique products. Under her leadership,

Make It has become a hub for artisans

and designers to showcase their work,

transforming their passion into profitable

ventures.

In addition to her work with Make It,

Jenna is the founder of Conscious Lab, a

sanctuary designed to inspire individuals

to tap into their full potential and bring

their unique magic to life. Located in a

stunning, historic building in the heart of

Gastow n, Conscious Lab ignites the

creative spark within each individual.

The exposed brick, arched windows,

hardwood floors, original radiators, and

high ceilings create a spacious and

authentic environment that fosters

learning, human connections, and

personal growth.

The space serves as a hub for individuals

to feel fully alive, expressed, and

awake, allowing them to share their

gifts and do the work they are meant to

do in the world.

As the author of M ake It Happen,

Jenna shares her entrepreneurial

insights, lessons learned, and personal

experiences to help others align with

their values and unlock the energy that

drives their success. A passionate

mentor, speaker, and magic maker,

Jenna is dedicated to helping others

shine brighter together and co-create

transformative experiences that elevate

both their lives and businesses.

017

IN HER

WORDS

"I accidentally began my

entrepreneurial journey at age 11. I loved

crafting, and my school supplies were

always the wackiest I could find. One

day, inspiration struck: I made

bookmarks out of jazzy dividers, scissors,

a hole puncher, and yarn pom-poms.

These bookmarks were unlike anything I

had seen, and I was excited to show

them off. I started with prototypes for my

family, but soon, the idea of selling them

captivated me. My younger brother,

Chandler, and I began producing

bookmarks in assembly-line style.

"We needed a way to sell them. Without

a car or much adult involvement, I

decided we would sell door to door in

our Edmonton neighbourhood, like

Girl Guides selling cookies. Armed with

a shoebox of bookmarks, a handmade

sign, and my nervous yet eager brother,

we approached our first house.

"M rs. Stanley, the mother of Chandler?s

friend, greeted us warmly. When she

asked the price, I panicked and blurted

out two prices. She gently explained that

I needed a single price covering my

costs and yielding profit. Her advice

changed how I thought about business.

She bought two bookmarks, and though

our sales that day were modest, the

experience sparked a passion that

shaped my future.

"At 12 years old, I produced my first

event. I was passionate about dance,

theatre, and the performing arts, with

The Phantom of the Opera leaving a

lasting impression on me after seeing it

with my mom.

"The music and performances stayed

with me, and I dreamed of being on a

grand stage someday.

"It was the early 1990 s, and

glow-in-the-dark items were all the

rage. My room was decorated with stars,

I wore glow ing Keds, and my brother

Chandler had glowing Construx toys.

"One day, inspired by my love for

Phantom, I decided to create my own

play. I pitched the idea to our

neighbours, three boys close to my age.

At first, they thought I was crazy, but I

convinced them to join me.

"I directed the show in our friend's

basement, choreographing dance

routines since I was taking dance

classes. The twist? Everything had to be

glow - in- the- dark! The boys agreed,

especially when I promised they would

make money from ticket sales.

"After selling tickets to our parents and

neighbours, we were ready to perform.

The show, a mix of dance, acrobatics,

and random props like Construx toys,

was unique and chaotic. We divided the

profits equally, and though the snacks

were ?borrowed? from our parents?

pantries, they could not help but admire

my creativity.

"My family lived on the 14th hole of a

golf course in Edmonton. My parents and

brother were avid golfers, and I played

too, mostly because I had no choice.

However, living on a golf course

opened up exciting entrepreneurial

opportunities for my brother and me.

"A few times each summer, we would trek

into the ravines, collecting dozens of

golf balls that had been mis-hit off the

tee. We would clean them at home, and

my parents supported this routine since

they never had to buy golf balls."

019

"One summer, I had an idea. With so

many balls, why not sell them back to the

golfers? Since we lived on the 14th hole,

we could easily set up a stand. I

convinced my brother Chandler to join

me, found an old table, and created a

" $1/ ball" sign with my neat penmanship.

The next day, we set up shop.

"Sales were slow at first, so I thought of

another idea: sell drinks. Golfers often

stopped at the snack shack, and by the

14th hole, they would be thirsty again.

The next day, I filled a cooler with drinks

from our pantry. Sales picked up

quickly? until our parents found out.

When my dad asked where the beer had

gone, I confessed. He was both mad and

impressed, but I learned a valuable

lesson about profit margins.

JEN N A' S JEWELLERY

"Jewellery has always been a passion of

mine, so it was only natural that I would

eventually start making my own. As a

child, I loved visiting bead stores and

would beg my mom to take me so I could

stock up on colourful seed beads and

fishing line. I quickly amassed so many

beads that I could have made necklaces

for the entire school! My allowance was

entirely spent on this hobby, but it

brought me immense joy.

"After creating countless necklaces,

bracelets, and anklets, I decided to sell

them. One day, I packed a bag with my

best pieces and visited a consignment

store in downtown Edmonton. By then, I

was in high school, and my sales skills

had improved since my bookmark

business days.

"The store owner agreed to sell my

jewellery on consignment, which felt like

my first real entrepreneurial success. She

asked for an order form, a concept I had

not considered. My dad, ever the

business expert, helped me create one.

"I named my business Jenna?s Jew ellery

Co., designed a logo with scissors and

glue, and printed order forms. The sales

were modest, but I learned valuable

lessons in packaging, pricing, and trends.

Later, I partnered with a store owner at

the University of Alberta mall, which led

me to produce macramé jewellery with

help from my family. Together, we met

the growing demand.

BOOTY BELTZ

"In 20 0 3, I started my first ?big girl?

company, Booty Beltz, as a project for a

marketing class at the University of

Alberta. A Booty Belt was a simple yet

stylish scarf belt with a buckle, making it

easy to take on and off.

"At the time, it was a trendy accessory,

and after creating a business plan for it,

I was filled with passion. Upon

graduation, I decided to pursue the idea

full-time, ignoring any doubts or fears.

"I began by visiting local stores in

Edmonton, showing buyers my belts and

pitching the product. As the demand

grew, I expanded to Calgary, M ontreal,

Toronto, and Vancouver. Within a year,

Booty Beltz were sold in more than

30 stores across Canada. At 24 years

old, I was eager to build a fashion

empire, so I took a huge step and signed

up for the M AGIC tradeshow in Las

Vegas, the largest apparel show in the

world.

"The first few days of MAGIC were

discouraging, with no orders. But on the

final day, my brother Chandler worked

his magic, and a department store from

Japan placed an order for 60 locations.

"This was a game-changer, and I quickly

scaled up production, moving from a

small crew to a factory in Edmonton.

"However, as trends shifted, sales began

to slow. Then, I was invited to share a

booth at an art festival in Edmonton."

021

"Selling directly to customers was a

revelation. It was exciting, and the

experience reignited my passion for the

business. I started travelling across

Canada to craft fairs, music festivals,

and more, ultimately selling more than I

had when Booty Beltz was in 120 stores.

M AKE IT

"In the mid- 20 0 0 s, craft fairs were not

considered the trendy events they are

today. However, I noticed the rise of

handmade, DIY culture as Etsy gained

popularity and saw an opportunity to

revamp craft fairs to attract a younger

crowd. A few months later, a friend and

I launched our first show, complete with

live music and a bar.

"Within a year, the event grew from 25

to over 10 0 exhibitors. Encouraged by

the growth, I wanted to expand to

other cities, but my business partner

and I parted ways. At the time, my

brother Chandler, who had started his

own T-shirt company, Ole Originals, to

cater to men dragged to craft fairs,

showed a keen interest in my business.

We joined forces in 20 0 8 and launched

M ake It.

"Our first Vancouver event at the

Roundhouse Community Centre was a

success, and we moved to the Croatian

Cultural Centre for the next three

years. In 20 13, we made a leap to the

45,0 0 0 - square- foot PN E Forum,

attracting over 15,0 0 0 visitors.

"In 20 16, a Toronto company offered to

buy Make It, but I had a change of

heart. Chandler was ready to sell, so I

bought him out in the winter of 20 16.

Since then, I have poured my passion

into Make It, expanding to new cities

and venues, including Edmonton,

Calgary, and Vancouver, and growing

the brand with each step.

M AKE IT: THE BOOK

"For a long time, I dreamed of w riting a

book to share my journey and the

lessons I have learned along the way.

"Eventually, I decided to commit to the

project and turn it into reality. Writing a

book turned out to be far more

challenging than I expected.

"While I enjoyed brainstorming,

interviewing interesting people, and

sharing ideas, there were difficult

moments when the writing simply would

not flow. Sitting at a computer for hours,

especially on sunny days, became

painful.

"The editing process was another

hurdle, as I sent my work to someone

who helped refine it, often questioning

my ideas.

"Publishing a book also exposed me to

potential criticism, adding to the

pressure. Yet, despite the many reasons

to quit, I knew I would always wonder

what could have been. I pushed

through, embraced the challenges, and

made my book happen.

CON SCIOUS LAB

"In 20 17, I visited my friend Ashley Wray

at her office in Gastow n. I was

immediately captivated by the space

on Richards Street . The combination of

exposed bricks, high ceilings, and

curved windows made it feel like a

magical portal.

"At that time, my Make It team was

working out of a smaller space nearby,

and I had not considered moving to a

larger office. However, when Ashley

mentioned she was trying to find

someone to take over her lease, I knew

it was meant to be. I did not have a

concrete plan for the space, but I felt

drawn to it."

023

"In early 20 20 , I discovered I was

pregnant. My fiancé, Orson, and I had

been trying for about a year, and we

were excited to be expecting our baby

in October. But then, the pandemic hit.

Our spring Make It show in Edmonton

was cancelled, and a week before it

was scheduled, the national shutdown

was announced. It was devastating but

also a relief.

"We quickly pivoted, launching the

M ake It Box featuring items from our

Makies. Just days after our son Arlo was

born on October 8, I was curating items

from my bed while Orson packed and

shipped nearly 1,0 0 0 boxes before the

holidays.

"In 20 21, large events were still heavily

impacted by government mandates.

One day, gatherings were allowed, and

the next, they were not. It was a

precarious time for the events industry,

but we decided to hold on to the lease

for Conscious Lab.

"Personally, it was a wonderful

escape? a space to dream about the

future. Sometimes, I would bring my

Ragdoll cat, Biscuit, who loved curling

up in the plants and meditation

cushions.

"During the shutdown, Orson and I

slowly refined Conscious Lab,

combining our skills to update the

space. As the world began to reopen,

demand for Conscious Lab grew.

"We started receiving more bookings,

and it became clear there was a strong

need for spaces where people could

gather and connect. Soon, Conscious

Lab was hosting breathw ork,

meditation, and transformative

events, becoming a well-known hub for

community.

"Moving forward, Conscious Lab is

evolving into a membership community

for entrepreneurs who wish to grow

both their businesses and themselves. I

believe entrepreneurship is a spiritual

journey, and the most important asset

to invest in is yourself. From my

experience and seeing others, I know

how intense the journey can be.

Sustaining personal growth while

connecting with others on a similar path

is essential.

"I envision Conscious Lab as a hub for

founders, visionaries, and

entrepreneurs to share ideas and learn

from each other. It will offer long- table

dinner parties, impactful speakers,

w ellness events, and a mastermind

component to exchange wisdom and

navigate the highs and lows of business.

"Though many membership clubs exist,

few focus on the mind- body- spirit

connection. Neglecting yourself can

hinder even the best business models.

Burnout is a leading cause of business

failure, and I know firsthand that

overcoming it requires a strong

community.

"In five years, I see Conscious Lab

expanding globally with spaces in

multiple cities. It will be a sacred space

where entrepreneurs can be authentic,

access resources, and enjoy engaging

events. We also envision integrating

family life into Conscious Lab, including

childhood education initiatives that

empower children to turn their ideas

into reality? fostering entrepreneurship

from a young age is more vital than

ever."

J E N N A H E R B U T

F O U N D E R & C E O

K A VITA

M OHA N:

EVENT

PRODUCTION

025

With over 25 years of experience in

event planning, Kavita M ohan has

established herself as a leader in

creating bespoke w eddings and events

that smoothly blend creativity with

precision.

Her journey began with a background in

the corporate w orld, where she honed

her skills in organization, budgeting, and

leadership.

In 20 0 7, she founded Kavita M ohan

Event Planning, driven by a passion for

crafting unforgettable experiences that

reflect her clients' unique visions.

Kavita's approach combines meticulous

attention to detail with innovative

design, allowing her to bring even the

most complex ideas to life. She works

with a select number of clients each year

to ensure every event receives her

undivided attention and expertise.

Her strong relationships with top-tier

vendors and her ability to deliver

exceptional events in Vancouver and

beyond have solidified her reputation as

a trusted expert in the industry.

Kavita Mohan Event Planning offers a

stress-free wedding planning journey

committed to excellence at every stage.

Kavita ensures every detail is thoughtfully

crafted to elevate her clients' love

stories. The " All the Tiers & N o Tears"

package provides an all-inclusive

planning experience, from initial

coordination to day-of supervision,

delivering elegant and sophisticated

celebrations.

From galas and milestone celebrations

to holiday parties, she brings

professionalism and creativity to every

corporate event. Offering

custom-designed packages (Diamond

and Platinum tiers), each event is

executed flawlessly, adding a touch of

sophistication and ensuring seamless

execution from start to finish.

027

IN HER

WORDS

"My family immigrated from Fiji to

Vancouver in 1974 when I was 4 years

old. My parents, like many Indian

parents at the time, sought better

opportunities and chose Vancouver for

its colder climate. Growing up in East

Vancouver, I attended the same schools

and built lifelong friendships with my

best friends from an early age. Our

weekends were spent with extended

family, celebrating milestones and

sharing meals in a tight-knit, supportive

community.

"We had a strict upbringing? no sports

teams, after-school activities, or

makeup until after high school.

Ironically, I dreamed of modelling and

later walked in a few fashion shows in

my 20 s. As a child, I often daydreamed

about creative pursuits like dancing or

starting a business. These early

aspirations planted the seeds for my

entrepreneurial spirit, even as I

followed a traditional path, studying

accounting and briefly exploring

fitness, journalism, and other careers.

Over time, I discovered I was meant for

a career that combined creativity,

independence, and shaping my success.

A LIFE SHARED

"My husband and I went to the same

high school but never spoke. I was the

?Colors of Benetton/ Madonna? type,

and he was the ?Storm Rider/ AC/ DC?

guy. We crossed paths again at the gym

in 20 0 1, and realized we had shared

the same friends our whole lives.

"After we became a couple, in 20 0 5,

we bought our first home in N orth

Burnaby.

"After reading Eat, Pray, Love, I

became obsessed with getting married

in Bali. True to his ?island time? nature,

he took his time proposing, so I bought

my wedding dress and hid it for months!

In 20 11, we tied the knot in Bali after 10

years together? it remains one of our

best memories. Sadly, we were unable

to have children. After a couple of

miscarriages, we decided to let life

unfold naturally as the emotional toll of

trying became too much.

"I have always loved travel. As a child,

my family would go on road trips to

California, exploring places like the

San Diego Zoo and visiting relatives in

Sacramento and San Francisco. As I

grew older, I travelled further: N apa

Valley, M exico, Las Vegas, LA,

Australia, Fiji, N ew Zealand, and

Copenhagen. I have enjoyed

adventures with my husband to M exico,

Belize, M iami, Jamaica, Portland,

Seattle, Whistler, and Vancouver

Island.

A BUDDIN G EN TREPREN EUR

"In 1991, after two years in the

accounting department at 7- Eleven

Canada Inc., I moved into an Admin

role in Operations, where I discovered

my passion for planning.

"Starting with meetings and department

events, I found joy in organizing and

helping others, which soon spilled into

my personal life. I began planning

family dinners, outings, and small events

for friends, quietly nurturing an interest

in w edding planning.

"By 20 0 4, I transitioned into a

M erchandising and M arketing role,

where I planned national meetings and

conventions, expanding my experience."

029

"In 20 0 7, a friend asked me to plan her

wedding- my first event in 20 0 8? for

just $50 0 ! Seventeen years later, I am

planning her daughter?s wedding in a

castle in Scotland.

"While building my wedding planning

business, I continued working at

7-Eleven, gaining experience across

three departments. However, by 20 14, I

felt unfulfilled and ready for a change.

At 45, after 24 years, I left my stable

career to pursue my dream. Many

thought I was taking a risk, but I knew I

would regret not trying. Shortly after,

7-Eleven hired me to plan their annual

vendor meeting, which led to

organizing a 1,20 0 - person convention

in 20 19.

"Though the convention was a milestone,

it clarified my desire to focus on

weddings and social events. I craved

the creativity, personal connections,

and fun these events bring, steering

away from corporate settings.

"Early in my career, I signed up for

Wedding Wire, a platform connecting

engaged couples with wedding

professionals. A pivotal moment came

when I received an inquiry from the

President of Fruiticana, asking me to

plan his 25th w edding anniversary

celebration. I was honoured and

nervous, feeling like the universe was

telling me I was on the right path.

"The event at the Fairmont Pacific Rim

was magical and remains one of my

favourite projects. The family?s warmth

led to a cherished friendship that has

grown over the years. That inquiry was a

turning point, affirming that my hard

work and passion could build a

successful business.

A N EW CHAPTER

"By the end of 20 19, I had just

celebrated my 50 th birthday. My

business was thriving, I felt amazing, and

life was at its peak. Then, the pandemic

hit, turning everything upside down.

With no income, I faced severe

perimenopause symptoms? night

sweats, memory loss, insomnia, mood

swings, and crippling anxiety.

"In 20 21, my dad passed away, and my

w orld crumbled. Grief and regret

consumed me. At the same time, I

struggled to find steady employment,

with rejection after rejection eroding

my confidence.

"By 20 22, I pushed forward, delivering

some of the best events of my career.

But 20 23 brought new challenges: a

misdiagnosis of depression, an

eventual diagnosis of Grave?s Disease,

and alopecia. While treatments helped,

they came with side effects like weight

gain, leaving me self-conscious.

"Through all of this, perimenopause

remained relentless, making it hard to

feel like myself. In September, I had an

?AHA? moment, accepting the losses,

challenges, and changing relationships

of recent years.

"I share this because midlife as an

entrepreneur? especially as a

woman? is rarely discussed.

Perimenopause, grief, and changing

relationships can feel overwhelming, yet

we are expected to carry on.

"These struggles have made me

stronger and more determined to show

up for myself and my business."

031

TWO KEY ACTION S

"One of the key actions that pushed my

business to the next level was refining

my design process. I transitioned from

simply planning events to designing

them with great detail. I began

creating comprehensive mood boards

that captured every event

element? décor, florals, stationery,

colour palettes, floor plans, food and

beverages, and more. This meticulous

approach became my blueprint for

success, ensuring clients and vendors

had a clear, seamless understanding of

the vision.

"Over the years, I have continually

fine-tuned this process to make it

smoother and more collaborative. I am

also a firm believer that knowledge is

power. Therefore, I constantly seek to

expand my skills and stay current with

trends and innovations in the industry.

Continuous learning, grow th, and

improvement are vital to my success.

"The second pivotal action was

rebranding my business at the end of

20 20 , during the height of the

pandemic. Rather than sitting idle,

I saw this as the perfect opportunity to

elevate my business presence. I

partnered with the talented teams at

Elim Kw ok M arketing and Vanessa

Bucceri Brand & Website Design, who

helped bring my vision to life with a

fresh, sophisticated website and brand

identity.

"This rebrand was a game-changer. It

better represented the level of work I

was producing and helped me connect

with my ideal clients. The new brand

identity set the tone for the future

direction of my business, laying a strong

foundation for continued growth.

"I am deeply grateful for the

unw avering support of my husband,

family, and friends, who have been my

cheerleaders and source of strength

when I needed it most.

"I have built meaningful relationships

within the industry with talented

professionals? planners, decorators,

florists, DJs, and venue teams? whose

collaboration and passion inspire me

daily. I am also fortunate to have had

incredible clients who trusted me with

their most important moments, and

their belief in me has been instrumental

in my journey.

"A recent tragedy in November, when

our best friends lost their 21- year- old

son in a motorcycle accident, became

a profound moment of introspection for

me. I stepped in to help my friends

however I could? something I could do

to show my love and support during

such a heartbreaking time. It reminded

me how important it is to be there for

the people I love while still pursuing the

work that fulfills me.

THE EXPERT APPROACH

"At Kavita Mohan Events, I craft

bespoke w eddings and events that

reflect my clients?visions. With over 30

years of experience planning meetings,

celebrations, and special occasions, I

work with a select number of clients

each year to ensure every detail is

infused with care, creativity, and

precision.

"From concept to completion, I am

deeply involved, curating every

element? from design and décor to

logistics and execution? while

providing my clients with a seamless,

stress- free experience."

033

"What sets Kavita Mohan Events apart is

a refined approach, decades of

expertise, and strong relationships with

top- tier vendors worldwide. Whether an

intimate gathering or a multi-day

celebration, I bring global reach,

creativity, and a dedication to

excellence that transforms life?s most

cherished moments into timeless,

unforgettable experiences.

"To thrive over the next two quarters, my

business needs greater visibility and

reach? on a local, national, and global

scale.

"This means investing in strategic

marketing initiatives, including

elevated content creation, social media

campaigns, and more substantial

features in industry-leading publications

like Forbes, Vogue, Harper?s Bazaar,

Tow n & Country, and business event

outlets. Exposure in these spaces aligns

perfectly with the level of work I

produce.

"I would also like to expand my

corporate and charitable event

offerings. These events challenge me to

think creatively while delivering

meaningful experiences that leave a

lasting impression? a multi-day

conference, a fundraising gala, or an

intimate brand launch.

"Charity w ork also holds a special

place in my heart, as I am passionate

about events that give back to the

community and have a global impact.

My experience as a Committee

M ember, Décor Leader, and Event

Coordinator for the CF Gala

highlighted the importance of planning

meaningful fundraisers.

"Recently, I dedicated six days to

crafting a proposal for an annual

charity fundraiser for an organization

whose core mission profoundly

resonates with me.

"Additionally, I want to grow my network

of collaborators globally, from top- tier

venues to design and floral

professionals who share my vision for

seamless, elevated events. Strengthening

these partnerships will further position

my business as a leader in weddings,

corporate experiences, and charitable

events.

"And lastly, I am ready to scale my

team. Adding exceptional talent will

allow me to take on larger, more

complex projects while maintaining the

high level of service and attention to

detail I am known for.

"Big dreams and even bigger goals? I

have always believed that the

possibilities are endless when you put

yourself out there. I am always thinking

about improving my business and

reflecting on changes that need to be

made. 20 24 marks 10 years of running

my business full-time, with the majority of

my focus on weddings and social events.

"It is almost the end of 20 24, I am proud

to have been featured on M SN , in

Style M e Pretty' s Little Black Book,

Wezoree, and # 1 in two of the Best of

Vancouver lists.

"While I have loved this journey, I have

realized it is time for a shift, I cannot

continue to do everything myself! As I

turn 55 this December, my priorities are

evolving.

"More than anything, I want to strike a

balance: creating extraordinary events

that make an impact and allowing

myself more space to focus on w hat

truly matters? my family, friends, and

the moments we share."

K A V IT A

E V E N T

M O H A N

P L A N N E R

035

FRA NK IE CENA :

FOSTERING

DEBA TE

TA LENT (FDT)

A CA DEM Y

FDT Academy is dedicated to helping

young people develop the skills to

argue effectively for their beliefs,

discover their passion for Debate, and

cultivate the ability to view issues from

multiple perspectives.

By joining the academy, students

become part of a community of driven

public speakers committed to working

hard, honing their skills, and excelling

in Debate competitions worldwide.

With over 350 active students and

more than 3,0 0 0 alumni from around

the globe, FDT Academy is the

premier Debate and Speech

institution in British Columbia.

The academy stands out for its

students, many of whom have

become members of both the

Canadian N ational Debate Team

and the Canadian N ational Speech

Team. Over 40 FDT students have

earned spots on these prestigious

national teams, setting an

unprecedented record in Canada.

Students at FDT Academy gain a

competitive edge in their university

applications, with numerous alumni

going on to attend top-tier

universities, including Harvard,

Oxford, Stanford, and Cambridge.

FDT?s comprehensive approach to

training equips students with the skills

necessary to succeed in any field.

037

M EET FRA NK IE

Debate has been a lifelong passion

for Frankie Cena, the founder of

FDT Academy, beginning with his first

competition in 8th grade. By grade

12, he started volunteering as a

Debate coach at their high school, a

role they continued for five years.

During this time, the school became a

prominent force in the Debate world,

and the founder witnessed many

young lives transformed through the

power of Debate. Frankie quickly

recognized a significant gap in the

availability of Speech and Debate

opportunities, with coaching typically

reserved for private schools and their

students. By volunteering in a public

school, he was able to provide

opportunities to students who

otherwise might not have had any.

This insight led to the creation of FDT

Academy, with the mission to make

Debate more accessible to all

students.

Since its founding in 20 16, FDT

Academy has remained committed to

offering students the same enriching

experiences that the founder?s first

group of students had? learning about

important issues, travelling globally,

building confidence, and developing

invaluable skills. The academy?s

dynamic team of instructors, many of

whom are former students, works

tirelessly to ensure that every student

achieves their full potential. The goal

is for each student to leave FDT

Academy more confident, articulate,

and prepared to engage meaningfully

IN HIS WORDS

"My earliest memories of

entrepreneurship come from when

I was a kid. I think a lot about the

Tooth Fairy, and I remember always

wanting to wheel and deal with

them? collect my money and

negotiate for more money, as we did

not have a ton of money growing up.

When my parents divorced, they had

to sell the house at a loss, which

meant I lived in financial

circumstances I did not expect.

"I shared a bedroom with my dad and

sister and then lived in cooperative

housing with my mother.

"I remember, for my birthdays, I never

asked for things; I asked for cash.

Ever since I was little, I asked my

entire family for money instead of gifts

because I wanted to choose what to

do with the money? whether saving up

for something big or buying little

things of my choosing."

"When I was 16, I started volunteering

as a debate coach at a local high

school. When I was hired for my first

job as a full-time debate coach at a

private school, I had a eureka

moment: I could start a company

solely dedicated to debate. I saw a

gap and an untapped industry and

knew I could fill it.

"As a high school debate coach, I

pursued that passion and turned it into

a full-time job, a business, and,

eventually, a w hole new industry. I

founded one of the world's first public

speaking and debating schools.

"My entrepreneurial spirit and

unwavering determination brought me

to where I am today. I am the proud

owner of Fostering Debate Talent

Academy and a 30 Under 30 winner.

We now teach over 40 0 students

from around the world, from grades

K?12, with 20 instructors, five

full- time staff, and every title in every

competition.

"Through the academy, I cultivate a

sense of confidence and self-worth in

my students. Drawing from my own

experiences as a kid, I make sure the

students know that their w ins and

losses do not define them but should

motivate them to overcome obstacles.

"I am a self-made entrepreneur and

proud of my journey. I continue to work

on becoming a better teacher and

person every day.

"My journey has been wild. I did not

think I would be an entrepreneur? I

thought I would be a law yer, then a

politician, and eventually the Prime

M inister of Canada. That was always

the plan.

"I went to university, went to business

school, and was planning to go to law

school when I decided to pursue

debate as a full-time job. I employed

my sister and mom full-time, and now

we have a company that has been

incorporated since 20 18. So, the

journey was definitely unexpected.

"That said, it was not an easy journey.

There was no formula to emulate or a

company to mirror. I had to trust my

instincts and slowly grow my company.

I needed to foster genuine, loyal

connections with my students, their

parents, teachers, and others I met

along the way. It was vital that they

trusted my vision in creating FDT and

joined me on the journey.

"My first private lessons with a few

students were in the basement of my

home, but that loyalty is how I have

kept growing.

"We now teach students from all

around the world through virtual

classes that took off during the

pandemic. We have two physical

buildings in Vancouver where we

teach in-person classes and host

tournaments."

039

041

"All my instructors were past students,

and many of my current students

showed interest in working for me. My

family works with me, and that is what

keeps me going.

"It is incredibly rewarding to witness

shy children transform into confident,

self- assured speakers who go on to

change the world. As a coach, I have

the privilege of seeing young people

genuinely come into their own. We

travel the globe, achieve

championship victories, and

celebrate their remarkable growth? it

is deeply fulfilling.

"That was my initial motivation to work

hard at whatever I do, which is why I

still work hard for my company. I did

not want my background to stop me

from achieving my dreams. As a kid, I

was in an international boys' choir,

did musical theatre, was on the

student council, joined the debate

team, and earned a full- ride

scholarship to university.

"I think back, and there are a few key

moments when I knew this would work.

I think the first was being paid an

hourly wage for coaching debate,

and I was like, "Oh my God, I can

make this much money doing this?"

Then, my aunt, who I love dearly and

my hairdresser at the time, would talk

with me about the business. She said

there might be something here and

that I had to figure out how to make

this work and turn it into a company,

not just a job. Chats like that helped

me think of the bigger picture.

"Getting our first office space,

reaching our first 10 0 - student mark,

and receiving my first investment

were all moments where I thought this

could be it.

"Because we grew quickly, I had to

develop game plans immediately. I

got a whole team together, assigned

specific roles, and the pieces came

together. We took on investors, hired

an Operations Director to elevate

everything, ensured that instructors

were super happy, and kept

constantly developing programming.

Ultimately, we focused on delivering

a fantastic product. When I was

coaching by myself with just five

students, the product was excellent,

and we wanted to maintain that level

of quality as w e scaled up.

"Being able to employ my mom and

sister full- time has been pivotal. It is

my favourite part to celebrate in my

business. While my life is extremely

busy, and I do not take any days off, I

do it because I love it and am thankful

for the life I live.

"I have also had to keep hiring new

instructors? local, international, and

online. I have had to relocate to new

buildings, create new materials,

develop branding, and keep up with

marketing and sales.

"Our push to the next level was

incorporating virtual classes into our

program. That opened up an entirely

new market of clients who could now

enjoy our program from anywhere in

the world."

"We have become a one- stop shop

for everything: public speaking and

debate. FDT Academy operates on a

hybrid model: in-person and online

group classes, private coaching, and

on-demand courses. We also facilitate

everything for tournaments, including

travel, flights, accommodations,

registration, and coaching. That means

we constantly communicate with

instructors, parents, and students to

ensure they have everything they need

for success. We connect students with

elite coaches and offer

comprehensive communication,

debate, and public speaking training.

"Our model is unique because we have

different packages for different needs.

Some students come for just a

w eek- long debate camp in the

summer; some join for the school term,

some are granted bursaries, and some

participate with VIP packages.

"I always say: Find your voice? it

matters! Our goal at FDT is to help

young people argue effectively for

their beliefs, discover their passion for

debate, and develop the ability to see

issues from multiple angles. By joining

the academy, they become part of a

community of public speakers

motivated to work hard, hone their

skills, and succeed at debate

competitions worldwide.

"Currently, we have 350 active

students and 3,0 0 0 alumni globally,

and hold the unparalleled distinction

in BC of producing over 40 members

for the Canadian N ational Debate

and Speech Teams.

"Our students achieve national

recognition and strengthen their

university applications, often gaining

acceptance to prestigious institutions

such as Harvard, Oxford, Stanford,

and Cambridge.

"FDT Academy is poised for

exponential grow th, ready to double

our student base and revolutionize the

world of debate education.

"With a goal of reaching 1,0 0 0

students by the end of 20 25, we aim

to expand globally, inspiring the next

generation of communicators and

making debate a recognized and

celebrated sport worldwide. I invite

you to join us as we take debate

education to unprecedented heights!"

F R A N K IE

C E N A

F D T A C A D E M Y

043

045

PRI:

EVENT

PRODUCER

& DJ

Pri is a highly skilled event producer,

fashion show producer, and filmmaker,

known for her expertise in creating

seamless, memorable experiences for

her clients.

With a keen eye for detail and a deep

understanding of event flow, Pri excels in

managing all aspects of event

production, from audio and lighting to

video tech and logistics. Her ability to

bring a client?s vision to life has made

her a trusted collaborator for local,

national, and global brands, as well as

top talent in the Vancouver, Los

Angeles, N ew York, and N ew Jersey

wedding and event industries.

In addition to her technical expertise,

Pri is a talented DJ who adds a unique

touch to events, curating the perfect

atmosphere through music and

seamlessly blending it into the overall

experience.

Her work spans a wide range of events,

including w eddings, fashion show s, and

corporate functions, where her

exceptional coordination skills and

extensive network of resources make her

the go-to solution for all production

needs.

Passionate about connecting with

people, Pri brings a unique approach to

each project, blending creativity with

precision to deliver exceptional results.

Her love of travel, continuous learning,

and high- speed sports, including

motorcycling and snow boarding,

provide her with the drive and focus

needed to excel in the fast-paced world

of event production.

047

IN HER

WORDS

"Entrepreneurship was not a sudden

revelation for me, but a gradual

aw akening. I became restless, stuck in

roles that did not align with my values

and goals. I felt confined within systems

that stifled my grow th, and over time, it

became intolerable. I realized that to

move forward, I needed to proactively

align my life with my values. Letting go of

outdated relationships and structures

allowed me to embrace leadership over

my life and work, carving my path and

making a meaningful impact.

"I began working at 15, first as a busser

and later as a host in a restaurant,

where I learned diplomacy, adaptability,

and how to read a room. I moved into

retail sales, where I continued to

develop my communication skills and

connect with people from all walks of

life. Though shy, each experience pushed

me outside my comfort zone, laying the

foundation for resilience and personal

growth.

"When I worked in restaurants, I became

fascinated with sales and the goal of

maximizing tips. I aimed to sell $2,0 0 0

in a shift and earn at least $20 0 in tips

after tip-out. To gain an edge, I arrived

an hour early, not for hourly pay, but to

claim my section first. In one of the

busiest restaurants in town, arriving late

meant losing tables to other servers,

resulting in wasted time running food

instead of serving guests. I could start

working immediately by showing up

early, making an extra $40 or $50 in tips

each hour, teaching me to maximize my

time and strategize for success.

"In retail, I became focused on

accessory margins. For instance, if a

phone case cost the store $10 and sold

for $30 , I earned a 25% commission on

the $20 profit. I turned work into a game,

constantly challenging myself to

improve. My days were long? opening

the store at 8 am and working late into

the night? but the hard w ork taught me

valuable lessons about time

management, business, and personal

growth.

SWITCHIN G GEARS

"Becoming a DJ felt like stepping into a

whole new identity, unlocking a part of

myself I had not met before. I made

vision boards of what success as a DJ

could look like, and for the first time, I

was not just re-living the same day over

and over again - I was actively taking

steps to change the course of my life.

"That shift gave me the courage to leave

the small tow n I grew up in and finally

move into the city. The path was not

straight, but every twist, detour, and

setback taught me something I did not

know I needed. Looking back, I see how

those events - both big and small -

ranging from boring to tumultuous - were

quietly preparing me to design a life

that felt inspiring and true to my sense of

adventure, fun, and playfulness.

"During the pandemic, I pivoted by

starting a Spotify podcast and

interviewing members of mastermind

groups and DJs I met on Tw itch. It felt

meaningful to share conversations about

ideas and passions that mattered to

them. I also launched a TikTok account

with thought- provoking questions

aimed at helping people reflect on who

they are and why they do what they do.

The account gained traction over time,

but deep down, I knew both were

temporary."

049

"When live events returned, I did not

hesitate. I shut it all down and dove back

into w hat truly fuels me: the electric,

irreplaceable energy of in-person

connection instead of online connection.

Every venture - whether podcasting,

DJing, or producing events - taught me

to see every step as a bridge to the

next, not an endpoint.

A HARD STOP

"I soon realized that after decades of

being on the move, I was burned out,

overcommitted, and desperate to

please everyone. Though I had stability,

the pandemic changed everything. My

job disappeared, and with it, the

purpose that had kept me going.

Suddenly, I was left with time and

uncertainty, forcing me to confront what

I had become.

"The pause made me face the truth: my

lifestyle was unsustainable. My body was

atrophying from limited movement, my

relationships frayed, and my career

crumbled. But in that stillness, something

shifted. I began asking difficult

questions: What am I doing? Why this

w ay? The answers were not easy but

necessary. I set boundaries, redefined

how I worked, and aligned my life with

my values, not others?expectations.

"That period was transformative. Each

year, I grew sharper and more

unapologetically myself. Growth came in

waves, pushing me to rebuild stronger.

The evolution began when I stopped

seeking validation and trusted myself. I

embraced the daring ?w hy not?? and

everything fell into place. I stopped

punishing myself for setbacks and began

loving the process of pursuing something

bigger than myself.

AN IN VESTM EN T IN SELF

"To push my business forward, I invested

strategically in resources, programs,

and services that helped me deepen my

craft and achieve my goals more quickly.

I sought out mentors, coaches, and

mastermind groups, attended

conferences, and learned from experts

who helped me avoid common pitfalls,

save time, and accelerate my progress.

"Building a business is more than just

honing your skills; it is about connecting

with the right people and understanding

the value you can bring to others. That is

why I expanded my services to include

AV solutions and other event add-ons

alongside my DJ work. In doing so, I

addressed a significant gap in the

industry: the misconception that DJs and

AV teams are interchangeable. I have

seen firsthand how planners sometimes

treat us this way, focusing only on the

budget, which makes our exchange

purely transactional. But the reality is

that AV professionals and DJs bring much

more than simply following orders. We

are here to set the tone and shape the

experience - an area where my

expertise lies.

"While many planners excel at

aesthetics and budgeting, they

sometimes miss the bigger picture and

leave us out of crucial conversations.

That is when I decided to step in and

bridge that gap, ensuring that every

piece of the puzzle fits together

seamlessly.

"Taking a holistic approach to event

production, I have worked to integrate

my DJ skills with AV technology, ensuring

every event flows effortlessly."

051

"When everyone involved brings their

best energy and expertise, the result is

an event that truly stands out.

"Building a profitable business I am

proud of has required personal growth -

letting go of old habits, embracing who I

am today, and staying true to my vision.

"One of my most significant

breakthroughs has been resisting the

temptation to overthink or w ait for the

" perfect" moment. This mindset shift has

allowed me to stay focused, remain

agile, and take decisive action, which

has been key in shaping the direction of

my business.

ALON G THE WAY

"I am incredibly grateful to my long-time

clients, Whitelaw Tw ining and Wendy &

Sergio Lisogar- Cocchia, for their

unwavering trust and support. Their

belief in me bringing their events to life

has meant the world, and I cherish the

kindness, generosity, and hospitality they

have shown. It is an honour to work with

such exceptional people.

"A special thanks to Glam Z Gala for

allowing me to manage AV tech, DJ, and

collaborate on visuals for talented

entertainers like the Richmond Dance

Academy and XOM G Pop!

"I also want to express my gratitude to

Aleem Kassam and Victor Kazakov for

trusting me with their wedding guest

experience. Working together, we

created something truly special. These

experiences and relationships have been

pivotal in my journey, and I am beyond

grateful for them.

A N EW IDEN TITY

"I am an ' Experience Architect,?not just

a DJ or event producer; I craft moments

that move people - physically,

emotionally, and socially.

"From w eddings to corporate events, it

is not just about music but about

connection. The world feels fragmented

right now, and my work brings people

together in ways that matter.

"My work is luxury - tailored, thoughtful,

and crafted entirely for you. Whether

your event budget is $1,0 0 0 or

$10 0 ,0 0 0 , the choice to gather is an

indulgence - throwing an event is

indulgent. I want to ensure that every

dollar, minute, and moment counts.

"Therefore, my approach is exclusive; I

only take some opportunities that come

my way, and only some have access to

what I offer. It is a paradox, but it

elevates the experience for everyone

involved.

"It is not about being exclusive for the

sake of it - it is about being intentional

with whom I work so that we can

co- create something extraordinary

together.

"I have a unique ability to read the

energy in any room, understand different

personalities, and guide them in creating

a positive atmosphere. It is challenging,

but it is at the heart of my work? helping

people leave feeling uplifted.

"I work with clients ready to embrace

uncertainty and invest in high-quality

events as a strategic step toward

enhancing their brand and creating

memorable experiences.

"I wholeheartedly believe live events

have the pow er to transform lives. Your

network is your net worth, and the

proper connection at the right moment

can completely shift the course of your

life. You never know, the person you meet

today could be the one who propels you

to your next big opportunity."

053

GROWTH M IN DSET

"Visibility and aligned partnerships are

key to propelling my business forward. I

am focused on collaborating with

visionaries who reject the status quo

and prioritize innovation over "this is

how things have always been done." My

work is not just about creating events but

curating transformative experiences that

shift perspectives and deliver lasting

value.

"I thrive with clients who understand that

investing in quality is not a luxury but a

strategy. My ideal partnerships are with

heart- centred individuals and

organizations that dream big and act

bigger, knowing that impact demands

bold moves, fair practices, and a

long-term mindset. Together, we do not

wait for permission. We do not play

small.

"My focus is on transforming how we

think about events and experiences. Too

often, people view celebrations as

indulgences or luxuries? something nice

to have but easy to cut corners on. This

mindset leads to safe, predictable, and

forgettable gatherings, leaving people

feeling disconnected, even in a room full

of others.

"My business serves as a bridge for those

ready to challenge that narrative. I

know that spending money on events

feels risky to some, and there is a

common belief that one should be able

to throw a great party without spending

a fortune or putting in too much effort.

However, the truth is, you cannot have a

next- level experience without

committing something? whether it be

time, energy, or yes, money.

"I want my business to inspire people to

break free from the fear of spending

and show them the value of creating

experiences that resonate. I want to

challenge the belief that better events

are out of reach or not worth the

investment. When you invest in creating

moments that make people feel

something? joy, excitement, or

connection? you are not just hosting an

event. You are creating a memory that

lasts far beyond the night itself.

"As entrepreneurs, this is a critical lesson.

To grow and succeed, you must develop

a healthy relationship with money. It is

not just about how much you spend but

where you invest and why. M oney is a

tool, and how you use it reflects your

mindset. Ask yourself, are you driven by

fear of scarcity or inspired by the

potential for growth?

"Moving into 20 25, I am equipped with a

clear understanding of my business and

purpose, and I aim to attract clients

and suppliers who share this vision and

understand that when the right people

come together, extraordinary things

are not just possible? they are

inevitable."

P R I

E V E N T P R O D U C E R & D J

K A SIA :

PRODUCER,

HEA LER,

CREA TOR

055

"I have always believed I was meant to

be an entrepreneur. Growing up in a

small Saskatchew an town, my siblings

and I often dreamed up ?businesses.?

From selling lemonade to running our

own version of Santa?s Workshop, these

ventures sparked the entrepreneurial

spirit that has shaped my life. Even as a

child, I loved solving problems, bringing

ideas to life, and making connections.

"One of my earliest ventures was selling

toys door- to- door with my siblings. At

six, I vividly remember trying to sell an

Etch- a- Sketch worth $30 . When an

elderly man offered me 25 cents, I did

not know what a quarter was, so I

accepted it? only to be disappointed

when I realized its value. That

experience taught me a lesson I have

carried ever since: alw ays know your

w orth and never undersell yourself.

"When I was old enough to work, I

embraced every opportunity? from

babysitting and delivering new spapers

and starting small businesses. People

often commented on my w ork ethic, but

for me, it was never just about earning

money. I loved the creative process and

the sense of accomplishment it brought.

"Education has also been central to my

identity. I have always disliked being

judged by appearance? I wanted to be

known for my intelligence, w it, and

depth. I wanted to be someone who

could hold her own in any conversation

and be one of the most interesting

people in the room. This drive pushed me

to embrace learning as a passion and

work to develop myself into a curious,

well-rounded individual. That

commitment to growth continues to

shape my life today."

057

"Although I had many friends and was

part of the " popular" crow d, my

happiest moments were often spent

alone, creating. As a child, I would lose

myself for hours building ideas, w riting

stories, and dreaming of a life far

beyond the borders of my small town. I

imagined living in N ew York City,

modelling, writing, and building a life

entirely on my own terms. Watching Sex

and the City as a kid, Carrie

Bradshaw ?s independence and

creativity inspired me? it sparked

something in me.

"At 14, I won a model search, but my

mom made it clear I had to finish high

school before travelling. I focused on

maintaining a high GPA while balancing

local modelling opportunities, all while

preparing for the future I had envisioned.

"By the time I graduated, I was ready to

go. I moved to New York, began

modelling professionally, and started

building the life I had dreamed about.

Modelling became a defining chapter

of my teenage years, taking me to

N ew York, M iami, and Toronto.

"Those years taught me invaluable

lessons in branding, presentation, and

hustle? skills that have shaped every

venture I?ve pursued since. It was a crash

course in resilience and creativity, laying

the foundation for everything that

followed.

LAUN CHIN G KASI BAM BOO

"In 20 18, I was a full- time political

science student at UBC, a single

mother to my one-year-old son, and had

just been accepted to Yale University

for a business degree in collaboration

with UBC. Balancing motherhood, school,

and the early stages of entrepreneurship

was no small task, but it felt aligned with

my vision of creating a meaningful life

for my son and me.

"While writing research papers, I

became passionate about addressing

the environmental impact of fast

fashion? an industry responsible for 10 %

of global carbon emissions and 20 % of

wastewater. I wanted to create

sustainable, timeless, and luxurious

clothing, without the environmental toll

of materials like silk.

"Between studies and caring for my son, I

took private sew ing and design classes,

determined to bring this vision to life.

During a yoga class, the name " Kasi

Bamboo" came to me, and by

December 20 19, I had officially

incorporated my brand. Just as

production was set to begin, the

pandemic struck, halting operations.

"A supplier suggested creating bamboo

face masks. Initially hesitant, I designed

breathable bamboo masks with

matching bags to reduce waste.

"Despite early challenges with customs,

the masks launched and sold out within a

week. Sales reached $122,0 0 0 , with the

masks appearing on Harbour Air Pilots,

The League to Save Lake Tahoe, and

even the London Subw ay.

"The pace w as relentless? juggling 3

a.m. packing sessions, full-time studies,

and parenting? but it brought clarity. I

realized I had to choose between law

school and Kasi Bamboo. The brand won.

"Since then, Kasi Bamboo has been

featured in Vancouver M agazine, BC

Business, and more, highlighting my

journey to create sustainable clothing.

"What began with face masks expanded

into joggers, t-shirts, kids' clothing,

bamboo bed sheets, and more."

059

LAUN CHIN G M YSTIC M EDITATION S

"Spirituality has always been important

to me. Growing up in the church, I sang

in and led Sunday school, which instilled

a sense of connection and purpose. Yet, I

never imagined it would become the

focus of my work.

"In 20 18, I began studying shamanism

through the Foundation for Shamanic

Studies, initially to support a loved one.

What started as a personal exploration

deepened my understanding of

manifestation, energy w ork, and sound

healing, forming the foundation for the

practices I share today.

"I then dedicated myself to sound

healing and spiritual work, driven by a

desire to help others. Seeing a need for

accessible wellness, I launched M ystic

M editations to offer healing sessions

that truly connect.

"Mystic Meditations has grown beyond

what I imagined, merging with Kasi

Bamboo to create a platform offering

meditation apparel, sound baths,

retreats, and certification

programs? all designed to empower

and inspire.

"Accessibility became central to my

work after my sister, a nurse, highlighted

how inaccessible many healing services

are. This inspired by-donation sound

healing sessions, which have sold out,

confirming the need for inclusive

w ellness practices.

LAUN CHIN G ZHI RECORDS

"While growing my business, I channelled

my passion for music into launching

ZHI Records? a label dedicated to

ethereal house and healing sounds.

Drawing inspiration from my work in

sound healing, I began infusing my music

with healing frequencies designed to

connect and elevate.

"Performing at festivals became a

natural extension of this creative journey,

and receiving the FACTOR Canada

Artist Development grant was a

meaningful milestone, allowing me to

expand my vision and artistry.

"My journey has taught me resilience,

focus, and the pow er of trusting my

intuition. Each decision I made during

that time became a stepping stone,

shaping the businesses and creative

projects I?ve built today.

"I have always carried a deep sense of

know ing? a quiet certainty that

everything will unfold exactly as it is

meant to. I do not just hope or believe

things will work out; I trust in the process,

guided by principles that keep me

aligned with my vision.

"My purpose has always been rooted in

helping others. As an entrepreneur

building a conscious and holistic

business, my focus is not just on success

but on creating meaningful solutions that

genuinely serve people. I champion the

underdog, seek to fill gaps with what?s

truly needed, and approach my work as

a form of spiritual activism.

"One guiding principle I live by is ?living

from the end' ? acting as though what I

envision already exists. This mindset

keeps me grounded, intentional, and

focused on the bigger picture, allowing

everything to flow naturally without

force."

"Meditation has always been at the

heart of my life and work. It grounds me,

connects me to Source energy, and

reminds me that I have the power to

release resistance and choose thoughts

that truly serve me.

"Radical humility is another principle I

hold close. I remind myself that I am not

defined by my body, mind, or

achievements."

061

"Gratitude and generosity guide my

path, allowing challenges to unfold and

resolve w ith grace.

"The most pivotal moments in my journey

have come through finding clarity and

connecting to something far greater

than myself. These experiences have

taught me that when I align with

purpose, everything I work toward not

only succeeds but often exceeds my

highest expectations.

"In my business, I?ve embraced bold and

intentional steps to bring my passions to

life. With Kasi Bamboo, I introduced

sustainable essentials like bamboo face

masks during the pandemic. I also

trademarked my artist name, KASIA, and

launched ZHI Records, blending music

with healing frequencies. Music,

spirituality, and sound healing remain

central to everything I do, weaving

purpose and creativity into every

project.

LAUN CHIN G BLOOM

"On December 9th, I launched

Bloom? a virtual platform that brings the

heart of Mystic Meditations online.

Bloom offers sound healing, meditation,

certification courses, and personal

grow th w orkshops, all accessible from

anywhere in the world. It is the next step

in creating meaningful, sustainable

wellness experiences.

"The next two quarters are about growth

and refinement across everything I have

built. For Bloom, I will be expanding the

platform with new workshops and

courses to deepen its content and

reach, making healing even more

accessible globally.

"M ystic M editations will continue to

grow through thoughtfully curated

retreats, in-person sessions, and

collaborations that enhance the

in-person experience.

"On the retail side, Kasi Bamboo will

evolve with plans to introduce new

wellness products and elevate the

brand?s presence as a go-to for

meditation clothing and sound healing

essentials.

"In parallel, my music work remains a

distinct yet integral part of my creative

journey. As KASIA, I am focusing on new

music production and live performances,

while ZHI Records continues to grow as

a hub for ethereal house and healing

sounds. I am excited to be preparing for

the Juried Sound Recording: Single/ EP

grant with FACTOR Canada in 20 25.

This will further support my music

projects? and I have the best publicist. I

am so excited to go through the whole

grant process again.

"Everything I am building reflects a clear

vision? one that is rooted in creating

meaningful, accessible experiences and

staying true to my passions.

"Everything I do is driven by a desire to

leave the w orld better than I found it.

For decades, I have devoted myself to

the study of spirituality, academics, and

music, building on a lifetime of learning

and experience. It has been an honour

to now share this know ledge through

platforms and spaces that genuinely

support and uplift others."

"The wellness industry is not perfect.

There are people in it for a quick profit

and others who take advantage of those

who are vulnerable. Nothing makes me

more upset. I have always felt like I am

on a mission to do things differently, to

offer something real and meaningful.

The fact that doors keep opening in this

direction makes me think I am exactly

where I need to be.

"Music, for me, is deeply personal. It is

how I talk to God. It is my connection

to the divine and the constant thread in

my life. Through ZHI Records and my

work as KASIA, I get to share that

connection with others. It is not just

about sound? it is about emotion,

energy, and meaning.

"As I look ahead, I see everything I have

built? Bloom, Kasi Bamboo, M ystic

M editations, KASIA, and ZHI

Records? coming together as a

reflection of my vision.

"At the heart of it all, my goal is to

create something real. I want to help

people connect with themselves, find

purpose, and feel supported on their

path. This is more than a business to

me? it is a mission, and I am so grateful

to share it with the world. Everyone just

needs to know that they are worth

nothing less than everything."

K A S IA

F O U N D E R &

E N T R E P R E N E U R

063

SA RA H M A WJI:

VENTURE

STRA TEGIES PR

065

Vancouver-based boutique public

relations firm, Venture Strategies PR, is

built for the brands of the future.

Helmed by Sarah M aw ji, the firm is

dedicated to amplifying the voices

that drive change, innovation, and

impact in today's fast-paced world.

With a strong belief that every story,

regardless of size, deserves to be

heard, Venture Strategies empowers

brands to share their message with

clarity and conviction.

The firm specializes in a range of

industries, including technology,

w ealth management and finance,

commodities, lifestyle and health,

retail, and more. Venture Strategies

offers tailored PR solutions for

businesses of all types, from emerging

startups to established enterprises

across the public and private sectors.

Although based in Vancouver, the firm?s

scope of operations extends beyond

the West Coast, working with clients

across North America and

internationally.

Venture Strategies manages the

complexities of public and media

relations, including PR launches,

earned media, thought leadership, and

stakeholder engagement. This allows

clients to focus on growing their

business while the firm handles the

intricate details.

The firm?s comprehensive services

include earned media, media training,

press releases, social media strategy,

reputation management, award

submissions, event and onsite press

management, and custom

communications consulting. From press

conferences to impactful content

creation, Venture Strategies ensures

that each client?s message resonates

with the right audience.

At Venture Strategies, the goal is not

just to tell a story, but to create

meaningful connections that elevate

brands and help them thrive. If a client

has something to say, the firm helps

them say it in a way that truly makes

an impact.

067

IN HER

WORDS

"I am a " do- er" by nature. I prefer to

avoid sitting around and waiting for

others to make things happen. If I

can do it, I am going to do it. There is

nothing more satisfying than turning

ideas into reality through action. If I

do not know how to do something,

chances are I will learn. If I am good

at something, there is nothing more I

love than to utilize my skill set to

make an impact on others.

"I have always believed that

" earning your place is the highest

rew ard." It is a saying I came across

long ago that stuck with me and is

something I live by.

"As a child, I figure skated, played

piano and violin, and even

attempted to teach myself guitar. I

played soccer and field hockey; I

swam. I read. I was in acro, hip-hop,

and jazz. I developed an appetite

for life at a young age, which I still

hold today. I am excited about the

endless possibilities ahead and in

front of me now.

"I was always involved in fundraising!

I fundraised for the World

Partnership Walk multiple years in a

row. I also co-chaired the Canadian

Cancer Society' s Relay for Life in

honour of my grandpa during my

university days at Simon Fraser

University.

"We raised $36,0 0 0 throughout the

12- hour w alk, which took many

months to plan! I co-chaired a team

of 17 and was one of the primary

liaisons with the Canadian Cancer

Society' s Vancouver Team.

"I did not realize I was an

entrepreneur until I officially

incorporated my business in January

20 23? but I should have. There were

signs, and I had grappled with the

idea of entrepreneurship for a few

years before incorporating it.

"My background is in Health

Sciences, so how I ended up in

Public Relations is still a mystery ?

especially to me! I think one of the

things I am most grateful for is that I

have always follow ed my instincts.

And they have not led me astray!

"Looking back at my track record,

the first marketing company I ever

worked at took me from Intern to

Account M anager within a record

time of 6 months. Now, they did not

just give me this promotion. I had to

advocate for myself. Trust me, there

was a lot of pushback. But they

ended up giving me the opportunity

and I did not disappoint.

"My w ork output and revitalization

of the operational processes were

solely responsible for pushing the

boutique company w ell over the

7- figure line. Not only did I assist in

running the operations, but I also

supported them on the business

development front.

"I was the firm' s youngest executive,

which echoed throughout my career."

069

"If we had a conversation about my

w ork history, you would be surprised

at how many different industries I

have worked in, including

agriculture, cannabis, marketing

agencies, PR agencies, and

investment and w ealth

management.

"In these various industries, I primarily

took on executive roles with the

function of M arketing, Events or

Public Relations, so that part all

stayed relatively the same, but to

carry out your role for each industry

well, you have to learn A LOT.

"I took the leap and became an

entrepreneur in 20 23 after I helped

put one of Canada' s top

independent brokerages on the

map in front of a middle-market

private equity firm based in the US,

from which they received a 9- figure

equity injection. That transaction

valued the brokerage at $425

million. It has done great things since

and sits at an even higher valuation

today.

"Being responsible for developing

the communications strategy and

generating the earned media

exposure that led the company to

this success was eye-opening.

"It was the first time I had seen my

skill set actualize into something of

this scale. I realized I could do this

for others - help others reach their

goals - so I left and started my firm.

Fortunately, the brokerage became

my very first client .

"Fast forward to today, and it all

makes sense. My PR firm, Venture

Strategies, supports clients across an

array of industries, be it energy,

mining, technology, financial

services, luxury fashion, health? we

also work with companies in both the

public and private sectors, primarily

across North America (but not limited

to!).

"I am so thankful for my career

journey because it was active.

Because of it, I know what I love and

do not love to do.

"One of the biggest takeaways from

having a multi- sector background is

that there is a good chunk of

crossover no matter your industry.

Also, if I had only ever worked in one

industry and decided to open a PR

firm, we would not have been

industry- agnostic. And I am so

happy that we are.

"Leading up to the birth of Venture

Strategies, I travelled a lot for w ork.

For one period of time, it was every

two weeks. I lived out of a suitcase

for a good span, and when the

pandemic hit, all of a sudden, I had

this extra time.

"During this same period, I was

getting a lot of w ord- of- mouth

referrals. I would, of course, take

them on as side hustles because I

had the extra time to do them. I have

always been pretty good at juggling

a lot, so it was never an issue for me,

but when my PR firm Venture

Strategies was born, these side

hustles became some of my key

clients, some of whom are still with

me today."

"As my work life began to become

established, and I hired and grew a

team (we are a team of seven

today!), my personal life also

changed. I got engaged in July 20 23

and married in N ovember 20 24.

"Between growing the team and

client base and planning a wedding,

20 24 has been one of my busiest

years. But also, without a doubt, the

best year of my life.

"Shortly after I incorporated, I made

it public (to friends, family and my

network). Some of the contacts in my

network immediately made referrals.

I was surprised at how fast they were

made.

"I am always happy to make referrals

for others, but when they are made

for you, the feeling is different. I was

quickly able to add a few private

companies to the Venture Strategies

portfolio, but things changed when

we entered the public domain.

"Today, we have just shy of 15

companies in our portfolio, with a

team of seven and growing. I am

thankful to all the people who

vouched for us. You can have years of

expertise, but when your company is

new, the endorsement and support

make the difference - no matter

how small or big."

"My approach is quality over quantity.

Start small. Deliver quality. Simple.

This approach has brought quality

results, which has led to the extension

of over 90 % of our contracts. PR is a

long game. It is essential to know and

communicate this to clients. We are

transparent about our approach

upfront ? what is realistic and what is

not, but more importantly, we often

move clients away from " w hat they

w ant vs w hat they need." The sweet

spot is to be able to do both, but

more important is getting the results

they need.

"For those unfamiliar with the

difference between PR and

marketing, PR is rooted in increasing

your visibility via media relations. It is

heavily fact- based, requires a

significant amount of research and

strategy, and is fast- moving.

"Last year, we changed the name

from Final Edit M edia to Venture

Strategies. While we have done one

rebrand already, we plan to undergo

a significant transformation in 20 25

to have our public assets represent

the calibre of work we do. It is funny

how sometimes you can prioritize your

client's needs so much but forget

about your own needs. This is a

non-negotiable for us in 20 25.

"With earned and ow ned media at

the forefront, we are built to lead

brands and organizations through

today's increasingly complex and

competitive landscape.

"This is our mission statement. It is one

we live by. Our model is earned and

owned media first, making us different

from a good chunk of current PR firms.

Earned media takes a lot of work to

generate. You cannot buy it, making it

the most valuable form of third-party

exposure. While we offer paid media,

99% of our clients come to us for

earned and owned media ? and we

deliver.

"We have placed clients across the

majority of significant Tier 1

publications and trade publications,

including Business Insider, Globe and

M ail, Wall Street Journal, Reuters,

Forbes, TIM E, Business in Vancouver,

BC Business, Techcrunch,

VentureBeat, AI Journal, Wealth

Professional, Investment Executive,

Bloomberg, and so many more.

"The current landscape is evolving,

making trade publications just as

vital as Tier One outlets. Effective

utilization of this coverage can

significantly elevate our efforts

toward achieving our goals. We excel

in this area, and I am committed to

doubling the size of our company by

the end of 20 25. If you know any

exceptional publicists seeking a

home in a fast-growing firm, I would

love an introduction!

S A R A H

M A W J I

V E N T U R E S T R A T E G IE S IN C

071

ZA HIR RA JA NI:

THE SA RTORIA L

SHOP

073

The Sartorial Shop, located in downtown

Vancouver, was founded by Zahir Rajani

and is a premier destination for custom

and bespoke clothing. Serving men and

women, the shop has built a reputation

for its meticulous craftsmanship and

unparalleled attention to detail.

The Sartorial Shop offers a w ide range

of bespoke garments, including suits,

tuxedos, formalwear, overcoats, shirts,

skirts, waistcoats, and vests, each

tailored to perfection.

With over 30 body measurements and

postural notes incorporated into each

design, The Sartorial Shop?s process

ensures an exceptional fit for every

client. The shop provides both bespoke

and semi-bespoke options for all its

products, emphasizing true luxury

craftsmanship.

Unlike mass-production facilities, The

Sartorial Shop?s garments are crafted

with care and precision, reflecting a

commitment to artisanal quality.

Zahir's parents founded Tasleem?s, where

The Sartorial Shop's story began. Starting

as a small M ain Street shop offering

ready-to-wear clothing and formalwear,

it introduced a custom line of shirts and

suits in 20 0 7. By 20 10 , the business shifted

to a referral-based, by-appointment

model, emphasizing custom

craftsmanship. This marked Zahir's

transition into a leadership role.

In 20 23, Zahir reopened the storefront as

Rajani Bespoke, expanding from custom

suiting to fully bespoke offerings for the

Greater Vancouver Area, and also

clients across North America. This

transformation included sourcing fabrics

from the world's finest mills, such as

Ermenegildo, Zegna, Loro Piana, and

Fox Brothers, ensuring access to luxury

materials crafted in England and Italy.

In August 20 24, the brand re-launched as

The Sartorial Shop, aligning with a vision

of future growth and the introduction of

even more offerings from the sartorial

world. Today, it continues to bring the

epitome of luxury, bespoke

craftsmanship to its discerning clientele,

solidifying its position as a leader in

Vancouver?s custom clothing market.

075

M EET

ZA HIR

Zahir Rajani, Founder and Creative

Director of The Sartorial Shop, brings

over 15 years of experience in the

sartorial and custom clothing industry.

Tailoring runs deep in his family heritage,

with both of his grandfathers having

been skilled tailors in their respective

home countries. From a young age, Zahir

was immersed in the world of tailoring,

learning the art and precision of

garment- making under the guidance of

his maternal grandfather, who

specialized in men?s tailoring.

Growing up, Zahir developed a

fascination with the intricacies of design

and craftsmanship. He spent countless

hours exploring the nuances of lapel

styles, trouser finishes, and proper

garment care? skills that became

second nature to him. This early exposure

ignited his passion for sartorial

excellence and laid the foundation for

his future career.

Zahir?s journey into custom clothing

began in 20 0 7, when he leveraged

resources from his parents?clothing store,

established in 1984, to create a custom

mensw ear line. What started as a

project to outfit himself and family

members for a series of weddings quickly

expanded to include customers from the

shop. By 20 10 , when the family store

closed after 26 successful years, Zahir

transitioned the custom clothing line into

a private, referral-based offering, which

he managed alongside his career in

global real estate.

In 20 23, Zahir decided to return to his

roots in tailoring, leaving his role as a

high- level executive in global real

estate to focus fully on custom and

bespoke tailoring. After extensive

research and development, including

partnerships with renowned fabric mills

and suppliers from England and Italy, he

rebranded and reopened the family

business, merging modern craftsmanship

with timeless traditions.

Today, Zahir continues to lead The

Sartorial Shop with a vision rooted in

authenticity, precision, and luxury. His

dedication to delivering world-class

bespoke garments reflects his lifelong

passion for tailoring and his commitment

to providing clients with unparalleled

sartorial experiences.

IN HIS

WORDS

"Entrepreneurship has always been a

part of my life, even before I began my

corporate career, which eventually led

to The Sartorial Shop. Both of my

parents w ere entrepreneurs, as were

their friends and several of my aunts and

uncles. From an early age, I felt a strong

desire to build something of my

own? and here we are.

FROM AN EARLY AGE

"My father owned a movie theatre in

the mid-90 s, and at just 13 years old, he

gave me the chance to negotiate my

first contract. It was for a major

Bollyw ood movie that was set to release

later that year and marked our first

dealings with a particular movie studio."

077

"During our conversations, I shared a few

ideas on how to approach the

negotiations, and to my surprise, my

father suggested I take the lead. That

moment was transformative. Not only did

I think it was incredibly cool, but it also

provided me with an early opportunity to

engage in a process that would heavily

influence my corporate career and,

ultimately, The Sartorial Shop.

"That experience helped me realize that

I had a strong affinity for the business

side of things. I enjoyed planning,

organizing, executing, negotiating,

and operating. As I entered the world of

corporate real estate, those early

entrepreneurial lessons played a

significant role in my successes. Over

time, as I climbed the corporate ladder,

I became increasingly aware that my

unique edge? and what made me stand

out? stemmed largely from the formative

experiences of my upbringing.

BUILDIN G A FAM ILY

"My life took a profound turn in

December 20 22 with the birth of our

daughter. Becoming a parent gave me

an entirely new perspective and helped

me chart the path I am on today. Having

the freedom to choose how I spend my

time, and being able to be present for

my family, became non- negotiable

priorities. After more than a decade

working for others, I realized that my

time had never truly been my

own? vacation days and time off always

required approval.

"The pandemic brought clarity to many,

myself included. It illuminated the true

value of employees to organizations and

the importance of cherishing time with

loved ones before it is too late.

"My wife, who is also my travel

companion of over 12 years, has been

instrumental in this journey. Together, we

realized that there is so much more to

life than grinding away in an office.

Leaving behind the corporate w orld to

embrace entrepreneurship was one of

the best decisions I have ever made.

THE CATALYST

"At one point, I decided to explore a

newly launched custom suiting program

at a well-known Canadian high street

department store. It was an opportunity

to observe the market, understand what

was being offered, and potentially learn

something new. At that time, I had not

yet reopened the family business that

would later become The Sartorial Shop. I

ordered two suits to evaluate the

process and gain insight into how the

industry had evolved.

"About three months later, I was notified

that the suits were ready. However, when

I tried them on, I w as unimpressed. After

three rounds of alterations and

adjustments, I eventually brought them

home. Then, one morning, as I was tying

my shoelaces while wearing one of the

suits, the pants split down the middle. It

was a frustrating and unexpected

outcome, particularly after all the delays

and alterations.

"That incident motivated me to write to

the CEO of the company. I shared my

experience and offered suggestions for

improving their custom suiting program.

To my surprise, I was invited the next day

to meet with the managing director of

the BC region."

079

"During our conversation, we discussed

the issues I had encountered and

explored ways to refine the process for

future customers.

"In our meeting, the managing director

asked how I had developed such a deep

understanding of the custom suiting

process and what defines a positive

customer experience.

"That question sparked a realization: I

needed to return to something I truly

loved? reviving the family business.

Around the same time, I discovered that

one of our competitors was charging

nearly double for suits made from fabrics

sourced from the same premium mills. I

was stunned. The price disparity seemed

unreasonable and ultimately gave me

the push I needed. I wanted to provide

exceptional quality and service at a

price that was both fair and accessible.

"This experience reinforced my passion

and motivated me to create a business

that not only delivers great value but

also ensures every customer feels

genuinely cared for. It was time to return

to what I knew best.

THE N EXT STAGES

"We dedicated six months to research

and development, refining our process

and establishing partnerships with the

world's leading premium fabric mills. I

knew that our product had to be the

absolute best, so rushing it to market was

never an option. By the time we were

confident that everything was ready, we

launched on M ay 31, 20 23.

"I am also proud to share that,

earlier this year, The Sartorial Shop

introduced a tailoring style inspired by

architectural elegance of Florence,

Italy.

"In 20 24, we worked tirelessly to bring

this distinctive and elegant tailoring style

to Canada as an exclusive offering.

"Known for its dart-free front panel,

extended shoulders, and simple

aesthetic, the Florentine Cut was

popularized by M aestro Antonio

Liverano.

"We had the honour of meeting Messer

Liverano at his sartoria in June 20 24,

which provided us with further inspiration

for this unique piece we will soon unveil.

"Staying true to Italian bespoke

traditions, this particular cut, offered as

a suit jacket or sport coat, will be

handmade with a beautifully hand-sewn

canvas and crafted using premium

fabrics from Loro Piana and Drapers by

Vitale Barberis Canonico.

"Introducing this cut to Canada marks a

significant milestone for our fashion

market, and we are immensely proud to

lead the way.

"None of this would have been possible

without the unw avering support of those

around us. My family has been

instrumental, particularly my wife, who

co-owns the business with me. Without

their belief in our vision, we would not be

where we are today.

"At The Sartorial Shop, we offer the finest

in custom and bespoke suiting? period.

From the selection of fabrics to the

finished product, our approach to

creating the perfect fit is unlike any

other in Vancouver.

"While others charge $4,0 0 0 for a suit,

we provide the same quality for $2,50 0 .

If we charge $4,0 0 0 , it is because you

are receiving $4,0 0 0 worth of suiting."

081

"It is simple: we are here to help you

become the best version of yourself,

and everything else we gain from doing

that is a bonus.

"When starting a new venture, the hope

is that it will take off quickly. We are

fortunate that this has been the case for

us.

"Demand has grown rapidly, not only

locally and across Canada but

internationally as well. While this is a

wonderful challenge to face, it has

underscored just how much our offering

resonates w ith clients, far beyond what

we initially anticipated.

"To elevate our brand and expand our

reach, we underwent a rebrand earlier

this year, transitioning from Rajani

Bespoke to The Sartorial Shop. Although

this was a necessary move, there are still

a few details we aim to refine in 20 25.

"Looking ahead, one of our longer-term

goals includes expanding our atelier,

especially to better serve our

international clients. We also plan to

intensify our efforts to educate people

about what sets our brand apart.

"Everything about The Sartorial Shop is

different? from our approach to

customer experience to our commitment

to quality.

M OVIN G IN TO THE FUTURE

"In 20 25, we will focus on building

greater awareness of these distinctions.

While we are eager to expand our

reach, we will do so thoughtfully,

ensuring every decision aligns with our

vision and values.

"As we continue to grow, relationships

remain at the heart of our success. We

are fortunate to work with w orld- class

fabric mills based in Europe, trusted

local partners, and clients who have

become our friends.

"My nearly two-decade executive

career in real estate at Onni and the

Redstone Group gave me invaluable

experience and success "the corporate

way." I excelled in that environment, but I

eventually realized I needed to pursue

something more personal and

meaningful.

"At The Sartorial Shop, one principle

remains non-negotiable: conducting

business with authenticity and integrity.

"Luxury fashion often has a reputation

for being unwelcoming. Most people

have experienced walking into a store

and receiving poor service for no

apparent reason? it feels terrible.

"I can confidently say you will never

experience that with us. You have my

word. By keeping our experience

human, elevated, and distinctly

personal, we believe we will continue

to set ourselves apart and achieve

our goals."

Z A H IR

R A J A N I

T H E S A R T O R IA L

S H O P

LEEA NN

FROESE:

TOWN HA LL

BRA NDS

083

Tow n Hall Brands is a boutique public

relations and marketing agency led by

Leeann Froese and Andrew von Rosen.

They are supported by a skilled,

dedicated, and hardworking team of

designers and marketers who share a

passion for bringing ideas to life and

inspiring audiences.

The company name, Town Hall Brands,

draws inspiration from the concept of

a ?tow n hall?? a place where

individuals gather to exchange and

share valuable ideas and information,

often preceding important

undertakings. This collaborative,

around- the- table approach forms the

foundation of their operations and

philosophy.

The team is known for delivering

projects that inspire and celebrate the

good life. Recognized and respected

within the industry, the team possesses

strong relationships and a unique skill

set that enables them to create

compelling brands and promote

clients effectively.

In 20 22, Town Hall Brands was certified

for exceptional workplace culture by

The Canadian Workplace Culture

Index, a leading measure of workplace

excellence in Canada. This

achievement underscores the

company?s commitment to fostering a

positive and collaborative environment

for both clients and team members.

As media specialists, the team has

cultivated exceptional relationships

with journalists, bloggers, and

influencers. They excel at securing

media coverage, placing clients on

television and radio, and leveraging

digital channels to amplify their

clients?stories. From managing social

media and website content to

overseeing paid media campaigns,

Town Hall Brands ensures that every

message resonates with the target

audience.

The philosophy behind the ?town

hall?? a place for collaboration and

community engagement? remains

a core value of the agency.

M EET

LEEA NN

With over two decades of experience,

Leeann Froese has built a career in

marketing and public relations, working

with companies and individuals

globally. She has been honoured as one

of "10 Women in PR That Lead, Inspire

and Build Successful Brands" by

Women in Public Relations NA and as

one of "Five Women Leaders Helping

Wineries to Be Successful" by Wine

Industry Advisor.

Widely regarded as an influential voice

in the wine and lifestyle industries, in

20 15, she became Canada?s inaugural

ambassador for # winelover.

Her social media expertise earned her

a spot among the "Top 40 People

Globally to Follow on Social M edia in

the Wine World" in 20 17 and 20 18, as

recognized by Social Vignerons.

Beyond her professional pursuits, Leeann

is deeply committed to giving back. She

volunteers as a member of the BC

Chapter of Les Dames d?Escoffier, a

prestigious society of professional

women dedicated to supporting

careers in w ine, food, and hospitality.

Known as a connector and trusted

resource, Leeann is often sought as a

consultant, speaker, and panelist.

Her insights and expertise have made

her a go-to authority in BC?s wine

industry, where she is celebrated for her

collaborative spirit and dedication to

elevating the community.

IN HER WORDS

085

"From a young age, I was

self- employed, though I did not fully

realize it at the time. At ten years old, I

began charging my neighbours to

babysit their children.

"From there, I found various ways to

earn pocket money, taking on roles as

a fruit picker, dishw asher, and

garden w eeder. These early

experiences instilled in me a strong

w ork ethic that would shape my future.

"I worked hospitality and retail jobs in

my teens and while in school, and when

I graduated from college, I landed my

first ?real? job.

"Within two years, I transitioned from

living lean to earning enough to

purchase my first brand-new car. My

husband and I bought a Volksw agen

Jetta. It was basic? no power windows

or air conditioning? but it was ours,

hard-earned and new.

"In 20 13, we started Tow n Hall Brands,

but the seeds of my career journey

were planted much earlier. At 24, I

returned to school to study marketing.

While completing my studies, I

freelanced, writing press releases for

an agency and creating reports for a

real estate company."

087

"As part of my education, I completed

a co- op placement with the BC Wine

Institute (now Wine Growers BC).

Upon graduation, I was hired as a

contractor to work with Christine

Coletta, the executive director at the

time. I started as her junior and

balanced full-time work with evening

and weekend classes to earn a

diploma in media relations and public

relations. I also took courses in event

management and graphic design.

"As my education aligned more closely

with my work, Christine entrusted me

with greater responsibilities. When she

left the BC Wine Institute, she invited

me to join her at Coletta Consultants,

where we handled marketing, public

relations, and events for wineries and

wine regions.

"My boyfriend, Andrew ? now my

husband? joined us as a graphic

designer. Together, we began building

something special.

"We had a remarkable run in public

relations. I managed campaigns for

Sumac Ridge Estate Winery, which

was later acquired by Vincor Canada.

From there, I took on public relations

for the Vincor Canada Estate brands,

including Jackson- Triggs and

Inniskillin. I was proud to launch

brands such as See Ya Later Ranch,

N k?M ip Cellars, and Osoyoos Larose,

putting them on the map.

"During this time, the media landscape

was vibrant, with dedicated w ine

columnists at numerous outlets.

"When Constellation Brands acquired

Vincor, my work expanded to include

their international brands, managing

Canadian campaigns for Ravensw ood,

Robert M ondavi, and Hardy?s, among

others.

"Over time, I handled public relations

for 13 of their brands at the same time,

achieving significant milestones:

securing television features, magazine

spreads, and prominent placements for

my clients. I wrote speeches for CEOs,

conducted media training for

winemakers, hospitality workers, and

chefs, and completed wine studies to

earn my WSET Levels 1 and 2.

"In addition to wine, I worked in

agriculture, launching the

now-multinational Ambrosia apple.

"Despite my busy career, I prioritized

family. When my son was born, I took

nearly a year of maternity leave

before returning to work.

"After almost a decade of

collaboration, Christine, Julian

Scholefield, and I became partners,

forming Coletta & Associates. While

continuing with our existing projects, I

expressed a desire for new challenges.

"Around this time, Christine planted

grapes that would later become

Hayw ire Wines.

"We stayed on with Vincor until the

20 10 Olympic Games, where they

were the official wine supplier. Being

part of the Icew ine pop-up in

Richmond and participating in

Olympic activations was a thrilling way

to conclude a decade- long

partnership."

"Next, we pivoted to rebranding and

creating wineries. We transformed a

fledgling winery into Road 13,

revamped Hester Creek?s packaging,

launched Baillie Grohman Winery in

Creston, and refreshed Tinhorn

Creek?s labels. By 20 0 9, Hayw ire?s

first vintage was ready, and by 20 13,

Coletta & Associates closed as

Christine and Julian transitioned to

run Okanagan Crush Pad Winery.

This shift led Andrew and me to

consolidate our efforts and launch

Town Hall Brands.

"We started in 20 13 with a small

team? Andrew, myself, and two

contractors? working from the

basement of our South Vancouver

home. As word spread, BC wineries

approached us, and we quickly

outgrew our home office. In 20 15, we

moved to a loft-style office in M ount

Pleasant, where we have remained

ever since.

"At Town Hall Brands, we offer

branding, graphic design, social

media, public relations, event

activations, and more, serving clients

in lifestyle sectors such as food,

beverage, sports, and tourism.

"Over the years, we have worked with

wine regions from around the world,

including Spain, Portugal, and Italy.

We have launched and branded

numerous British Columbia wine

projects, as well as initiatives in food

and hospitality.

"Throughout my journey, I have been

fortunate to have incredible mentors,

including Christine Coletta, the late

Harry M cWatters, and his daughter

Christa- Lee M cWatters. I have also

benefited from collaborations with

industry colleagues such as Dana Lee

Harris, Summer Dhillon, and

Shelley M acArthur. Media

professionals like Renee Blackstone,

Fred Lee, Sophie Lui, Tim Paw sey,

and many others have supported our

clients and helped me grow as a

publicist.

"As Town Hall Brands celebrated its

11th anniversary in 20 24, we reflected

on a decade of growth and resilience.

The pandemic brought challenges, but

it also taught us the value of

adaptability. We adopted a hybrid

w ork model and, in 20 22, introduced

a four- day w orkw eek, which has

been embraced by our team.

"Looking back, I see the defining

moments that shaped both my

personal and professional journey.

"For example, launching the Ambrosia

apple taught me the pow er of

strategic storytelling, while

rebranding wineries underscored the

importance of visual identity. Each

project added a layer of expertise to

my work and reinforced my belief in

the pow er of collaboration.

"I am also proud of the relationships I

have built over the years. Clients

entrust us with their visions."

089

091

"Whether launching a new w ine label,

promoting a packaged food product,

or organizing a tourism event, the

process of bringing ideas to life

continues to inspire me.

"Our team has also been a critical part

of our success. Mentorship is a value I

hold dear, inspired by the guidance I

received from Christine and others.

"Many team members who started with

us fresh out of school have gone on to

achieve remarkable things. Others

have stayed with us for years,

becoming integral to our company?s

growth.

"Today, we have a talented group,

including M arina, Sierra, M elody,

Rebecca, and Judy, who bring their

best to every project.

"Looking ahead, we are excited about

new opportunities. While challenges

remain? particularly in industries like

wine, which face unique pressures? we

are diversifying into packaged goods

and other verticals. As 20 24 comes to

a close, we are optimistic about the

future.

"Running a business is often described

as being like a duck: calm on the

surface, paddling furiously beneath.

"This analogy resonates deeply with

me. Yet, when colleagues admire what

we have built at Town Hall Brands, it

reaffirms that we are on the right

track. Each challenge and success has

brought us to where we are today, and

I look forward to what lies ahead."

L E E A N N

F R O E S E

T O W N H A L L B R A N D S

A NDY CHU:

DIGITA L

PROVOCA TEUR

093

Andy Chu is a renowned creative force

in the global entertainment industry,

serving as the driving visionary behind

Arc2 Intertainment and FM A

Entertainment. These cutting-edge

production companies are recognized

for their excellence in television, film,

digital content, and live events. Based in

Vancouver, Canada, Andy harnesses the

city?s rich multicultural fabric to craft

compelling stories that bridge cultures

and captivate audiences around the

world.

A dynamic personality, Andy?s portfolio

includes an impressive array of

accomplishments as a producer,

director, and event architect. He is the

mastermind behind iconic experiences

such as the Stripped Concert Series,

FM A Fashion Week, Fashion Rocks, and

the FM A Aw ards Gala? a celebration of

fashion, music, and art.

Andy?s expertise and vision have

garnered him three Leo Aw ard

nominations for hit television

productions, including FM A

Entertainment Weekly, Real Estate 10 1,

The Big Show , and M y Pet Diaries.

Currently, he is spearheading the

creation of Bites and Sips, an innovative

web series exploring culinary culture.

Beyond his work in production, Andy has

made significant contributions to

esteemed organizations, shaping the

cultural landscape at home and abroad.

He has served as a producer for Vogue?s

Fashion?s N ight Out Vancouver, a board

member of the Vancouver Asian Film

Festival and the Goh Ballet Society,

and co-founded the Vancouver Virtual

Reality Film Festival.

His entrepreneurial spirit has led to the

creation of ventures such as RedDot

Shopping and the Canadian Digital

Influencer Aw ards. He also

co-produced M iss World Canada

(20 12- 20 13) and maintains a strong

connection to international business

through his involvement with the

Canadian Chamber of Commerce in

Shanghai.

A globetrotter with an unwavering

passion for storytelling , Andy continues

to push the boundaries of creativity,

inspiring new ideas and shaping the

future of entertainment. His relentless

dedication to innovation and

excellence ensures his place as a

transformative figure in the global

entertainment sphere.

095

CORPORA TE

BIO

Arc2 Intertainment and FM A

Entertainment are trailblazers in the

entertainment industry, renowned for

their expertise in crafting visually striking

and technically sophisticated multimedia

projects. Spanning television, film,

digital content, and live events, these

innovative companies leverage a

multidisciplinary approach to bring

groundbreaking ideas to fruition.

With dedicated divisions that manage

everything from web development to

feature film production, Arc2 and FMA

minimize reliance on outsourcing,

ensuring seamless integration,

operational efficiency, and the highest

quality standards. This end-to-end

control empowers them to deliver

exceptional results that consistently

surpass client expectations.

Their diverse and distinguished portfolio

includes large-scale productions such as

the FM A Aw ards Gala Concert and the

Stripped Concert Series, as well as

acclaimed television programming like

FM A Entertainment Weekly. These

achievements underscore their

unwavering mission: to inspire audiences

worldwide while advancing the frontiers

of creativity in media arts.

Committed to continuous innovation,

Arc2 Intertainment and FMA

Entertainment are reshaping the

entertainment landscape with their

visionary storytelling and unparalleled

technical mastery. With a passion for

excellence and an eye on the future,

they remain trusted leaders in an

ever-evolving industry.

IN HIS WORDS

"I have always been a dreamer,

captivated by the magic of storytelling

and the thrill of creating something from

nothing. My passion for filmmaking

began early, but it truly solidified when I

was in film school. I juggled multiple

jobs to support myself, one of which was

working as a set extra. While it was an

eye-opening experience, it often came

with challenges? sometimes feeling like

a second-class citizen when a

production assistant (no offence to

them) treated you more like a number

than a contributor to the production.

"Those moments, though tough, were

pivotal. They lit a fire in me, sparking the

realization that I wanted more control

over my creative destiny. I wanted to run

the show? to bring people together,

treat them with respect, and create

inspiring and uplifting projects.

"That drive was the first step in my

journey as an entrepreneur, and it

continues to fuel me to this day."

097 091

"Unlike others, I did not run a formal

business when I was younger, but I have

always had a knack for spotting

opportunities and understanding supply

and demand. Even as a teenager, I had

an eye for trends before they became

mainstream. Back then, one of my first

ventures was selling second-hand

compact discs (remember, this was

before Spotify, kids!).

"I would scour for popular or

hard- to- find albums and resell them to

friends or classmates who were

desperate to get their hands on them. It

was not just about the money? it was the

thrill of matching people with something

they wanted and knowing I had the

foresight to see its value. That

experience taught me the importance of

understanding people's needs and

preferences, a skill that I have carried

over into my career today.

"It was not just about compact discs,

either? I was hustling in small ways,

whether trading collectibles, helping

organize events, or spotting gaps where

I could create value. Those early

experiences were the seeds of my

entrepreneurial spirit, even if I did not

realize it then.

"A pivotal moment for me came when I

worked at a restaurant in high school. I

had this idea to create a scripted video

for our Christmas party? a little story

starring my coworkers as the cast. I

wrote the script, directed the scenes,

and kept the finished product a surprise

until the big night.

"When we played the video at the party,

the room erupted in laughter, applause,

and, to my amazement, a standing

ovation. As I watched everyone so

thoroughly entertained by something I

had created, it hit me: This is it. I am

meant to do this for the rest of my life.

"That little project showed me the power

of storytelling and the joy of creating,

and it has been driving me ever since.

"Another story worth sharing involves a

venture in the early 20 0 0 s. Back then, I

was deep into creating indie video

programs and show s, running them on

my website and trying to pitch them to

broadcasters.

"It was a grind, so I had this lightbulb

moment: Why not create an online

platform where creators like me and

others could upload their videos directly

to the public? No more middlemen or

long sales processes with broadcasting

networks? it felt like a game- changer.

"I started developing the concept and

even working on a business plan. Then,

bam? YouTube came along and

launched their platform while I was still

figuring things out.

"I saw their success and thought, "Well, I

guess I missed that boat." Looking back, I

sometimes wonder, "What if I had kept

going?" But hey, life is all about lessons.

"That experience taught me to act faster

on good ideas and to keep pushing

forward even when the competition

seems daunting. Plus, I can still say I was

thinking like a tech visionary before it

was cool!

"Over the years, my journey has

progressed to the point that I now love

what I do because no two projects are

ever the same? each one challenges me

to create something new.

"The journey has been all about staying

curious and seizing opportunities. As

long as the world keeps spinning,

possibilities are endless? you just have to

be open to seeing them!"

"I have always been drawn to creating

new ways of doing things? thinking

outside the box is my favourite pastime!

Later in 20 0 5 (after the YouTube

scenario), I launched Arc2 Intertainment

with the idea of merging entertainment

with the Internet. It was my first big step

into the digital space, setting the stage

for what came next.

"The following year, I founded FMA

Entertainment, which became the

production hub for most of my projects,

whether live events or internet-based

content. One of my favourite creations

was the FMA Gala Concert in 20 11

(formerly Fashion Rocks), where I

combined live music, fashion shows, and

multimedia art into one spectacular

event. It was the first of its kind in

Vancouver! Unfortunately, after an

incredible five-year run, the high

production costs made it unsustainable.

"Another venture I am proud of is the

Vancouver VR Film Festival, which I

launched in 20 19 to showcase

cutting-edge virtual reality content.

Sadly, just as it was gaining momentum,

the pandemic was upon us, and

everything came to a halt.

"In my journey, I have draw n inspiration

and motivation from many places. From

the incredible mentors I have admired

from afar to the countless creators and

entrepreneurs who share their stories

and push boundaries? they have shown

me what is possible.

"I have also leaned on the

encouragement of my audience and

collaborators, whose belief in my work

has kept me going. Their trust and

support remind me why I started this

journey and push me to keep creating

and innovating every day.

"Recently, the first season of Bites and

Sips wrapped. This web project

celebrates the West Coast's vibrant

culinary scene! This show is more than

just food? it is a love letter to the

multicultural flavours and stories that

make our city so unique and so far,

response has been incredible, and we

are already gearing up for the next

season, where we will explore the

culinary gems of other metro cities, and

then expanding to city's outside of BC.

"I am also thrilled that AI technology is

merging with the entertainment world?

it is opening up an entirely new era of

creativity for concepts and production.

With endless possibilities, I am ready to

embrace this transformative shift.

"Looking ahead, I am focused on two

innovative projects currently in

development, each designed to disrupt

the status quo and bring something

unique to the entertainment and

creative industries. These ventures are

set to redefine how audiences

experience storytelling , whether

through digital platforms, live events, or

immersive technologies.

"Moving into 20 25, I will focus the

research and development to shape my

next groundbreaking project's concept

and business model. This phase is

critical? it requires a deep dive into

understanding current market trends,

audience behaviour, and the

ever-evolving landscape of technology

and entertainment.

My journey has been exhilarating, and I

am excited about what lies ahead!

A N D Y

D IG IT A L

C H U

P R O V O C A T E U R

099

101

PORTFOLIO.YVR

VOLUM E 2 / ISSUE 5

Helen Siw ak , EIC & Publisher

EcoLux Luv M ark eting & Communications Inc.

PHOTO CREDITS:

FRONT & BACK COVER: JENNA HERBUT

PAGE 002: JESS SINGH

PAGES 003-014: COURTESY ANTHONY GREEN

PAGES 015-024: COURTESY JENNA HERBUT

PAGES 025-026: BLUSH PHOTOGRAPHY

PAGES 027-028: JUMI STORY

PAGES 029-030: KNOX & MAE PHOTOGRAPHY

PAGES 031-034: JUMI STORY

PAGES 035-042: COURTESY CATHY CENA

PAGE 044: GORDON CLARK PHOTOGRAPHY

PAGES 045-054: COURTESY PRI

PAGES 055-058: OLIVIA VAN DYKE

PAGES 059-064: KAROLINA TUREK

PAGES:065-072: COURTESY SARAH MAWJI

PAGES 073-082: COURTESY ZAHIR RA JANI

PAGES:083-090: TOWN HALL BRANDS

PAGE: 091: BEST EVER STUDIO

PAGE: 092: COURTESY TOWN HALL BRANDS

PAGES 093-100: COURTESY ANDY CHU

PAGE: 101: COURTESY KASIA

All rights reserved. No part of the material protected by

this copyright notice may be reproduced or utilized in

any form or by any means, without written permission.

PORTFOLIO.YVR does not accept unsolicited materials or

accept any responsibilities for incorrect information as

all information is deemed to be accurate as of date of

publishing. PORTFOLIO.YVR is published quarterly by

EcoLuxLuv Marketing & Communications Inc. and is a

marketing tool of sponsored content designed to

augment services provided by the company. Submissions

for inclusion in PORTFOLIO.YVR should be directed to the

publisher via the email below. All submissions are

screened for suitability by the publisher.

To discuss inclusion in upcoming 20 24 issues, email

info@folioyvr.com and request a M edia Kit.

PORTFOLIO.YVR


VOLUM E 2 | ISSUE 5

A NTHONY GREEN

JENNA HERBUT

K A VITA M OHA N

FRA NK IE CENA

K A SIA

PRI

SA RA H M A WJI

ZA HIR RA JA NI

LEEA NN FROESE

A NDY CHU

PORTFOLIO.YVR Business & Entrepreneurs Magazine | Volume 2 | Issue 5 | 2024

Transform your PDFs into Flipbooks and boost your revenue!

Delete template?

Save as template ?