PORTFOLIO.YVR Business & Entrepreneurs Magazine | Volume 1 | Issue 1 | 2023

PORTFOLIO.YVR
BUSINESS & ENTREPRENEURS
VOLUM E 1 | ISSUE 1
WILL FA N
M A RIA NNE ZA K HOUR
A YLEX THUNDER
PA M ELA CLOUD
A LA N A NDERSON
ZA HOOR HA SSA N
SPENCER A NGELTVEDT
TYLER YA NG
GUY GREGORY
JA M ES BURK E
A LY A RM STRONG
DA VID GUEM BHYT JR

PORTFOLIO.YVR
BUSINESS & ENTREPRENEURS
VOLUM E 1 | ISSUE 1
0 0 1 PUBLISHER' S M ESSAGE:
HELEN SIWAK
0 0 3 WILL FAN :
EM OBILY
0 13 M ARIAN N E ZAKHOUR:
ORDERBOT
0 23 AYLEX THUN DER:
AYLEXTV IN C.
0 33 PAM ELA CLOUD:
ROSEATE JEWELRY
0 41 ALAN AN DERSON :
JEWELS BY ALAN
0 47 ZAHOOR HASSAN :
WYTHYN BEAUTY
0 53 SPEN CER AN GELTVEDT
& TYLER YAN G:
LOA SKIN
0 59 GUY GREGORY & JAM ES BURKE:
GREGORY- BURKE DEFEN DERS
0 69 ALY ARM STRON G
EVEN T PLAN N IN G
& DESIGN
0 75 DAVID GUEM BHYT JR:
HOT REPUBLIC
0 82 M ASTHEAD & CREDITS

053
059
023
047
013
033 003
075
041
069

PUBLISHER'S
M ESSA GE:
Entrepreneurs can convert a new
idea or invention into a successful
innovation. They create new
products, services, business models,
or entire product categories and
markets, and their businesses drive
revenue and create new jobs that
drive economic growth.
For decades, I have crossed paths
with many brilliant and driven
entrepreneurs and feel their origin
stories are perhaps the most
fascinating aspect of who they are.
Each issue Portfolio.YVR will focus
on ten entrepreneurs via their work.
Exploring who they are and delving
into what drives them to succeed.
In this inaugural issue learn about
the world of personal electric
vehicles and how Will Fan's
Emobily is changing how we get
around. M arianne Zakhour' s
Orderbot system supplies businesses
with a powerful tool to ensure their
products get where they need
to be more accurate and boost
customer satisfaction.
How Zahoor Hassan (Wythyn
Beauty) and Spencer Angeltvedt &
Tyler Yang (LOA Skin) saw a gap in
the beauty industry and are steadily
building product lines that are
kinder to people and the planet.
How Aly Armstrong Event Planning
& Design is taking on one of the
city's most beloved events,
Diner en Blanc, and how
Hot Republic's David Guembhyt Jr
provides luxury-lovers with VIP
parties that keep guests rolling
up in sleek hypercars.
How AylexTV Inc's 28-year-old
founder, Aylex Thunder, has built a
digital empire by asking strangers
questions and how a duo from the
UK, Guy Gregory and James Burke,
are taking bespoke vehicles to the
next level with Gregory- Burke
Defenders.
And how Toronto's Alan Anderson
designs Gilded Age-inspired
jewelry that is in demand with
modern fashionista, and how
former Tiffany & Co. executive
Pamela Cloud launched Roseate,
using traditional cultivation
techniques and offering luxury pearl
jewelry that benefits ocean
conservation efforts.
I was inspired by the stories of each
of these entrepreneurs and hope, in
turn, you find them interesting,
thought-provoking, and very
share-worthy.
Cheers & Ciao!
001

WILL
FA N:
EM OBILY
003
Will Fan is a Vancouver-based multi-faceted
entrepreneur fascinated with making the world more
efficient and less reliant on outdated modes of
energy and transportation.
Will is the founder of EM OBILY, a sustainable
micro- electric vehicle business focused on
micro- mobility and charging stations and a
technical visionary with almost a decade of
experience in private equity.
In 20 22, he became a Top 10 recipient of the
M icrosoft Founder Hub Program and a TEDx
speaker speaking in the Science & Technology
category on the future of mobility and sustainable
energy in transportation.
In addition to his roster of EV ventures, Will is
a Global Strategic Advisor to South Korea's
SG Entertainment Group, which produces K- pop
idols, performers, and creators. His background
includes a decade of experience in K-pop market
trend culture and designing entertainment marketing
strategies. Will has studied the Arts, including
filmmaking and animation, choreography, and
choir dancing. He has a proven track record in
bringing business, music, and art together, making
him a valued player in the entertainment industry.

005

ORIGIN
STORY
Will's desire to improve the world began at a
young age. He grew up in a community where
bullying, drug use, and violence were everyday
occurrences. Tragically, as a child he was
diagnosed with a terminal illness and was placed
in the care of an elderly doctor. Over time, Will
was cured, but the doctor who saved his life,
passed soon afterwards. Before he did, he shared
with Will: " You have to continue to live, no matter
how difficult it may be."
Will says, "The doctor saw a fighter in me, and I
knew I had to do something meaningful with my
life. In my early 20 s, as a seaman, I met my first
mentor, a senior in a private navy crew and a
radar specialist. He taught me how to navigate life
and what it is like to become a responsible and
strong person. Because of these two incredible
people, I have so much to live for. I am dedicated
to continuing their legacy."

IN HIS
WORDS
"At 26, I was working in the
petroleum industry, and in 20 17
after completing an IPO through
Vancouver's Law son Lundell law
firm, I decided to shift my future
from a private equity
perspective to becoming a
full-time entrepreneur. These two
professions are very different as
one focuses on selling future
commodities in the hopes of a
good valuation per share return;
the other focuses on building an
actual business with products
and services to customers.
"The discovery that I could help
companies go public made me
realize I could do it for myself, so
I was inspired to start a business
venture from that experience.
"At the time, I was taught that
everyone needed energy in the
petroleum industry due to its
daily usage globally; however,
making an impact and doing
something more meaningful
would not be possible if I stayed
in that mindset and at that job.
"I became focused on becoming
an environmental entrepreneur
by reusing computers and
recycling lithium- ion batteries
and electric vehicle technology
components. Industry-wise, that
is a big jump, and I admit I
struggled initially. I thought, "This
technology stuff is the future, and
it's cool!" However, it requires
trusting your gut intensely and
adopting a mindset of optimistic
opportunity to pull it off more
than anything else.
007

009

BELIEF IN ELECTRIC VEHICLES
"Friends and associates said I
was out of touch with reality, but
I believed the electric vehicle
industry would become the next
trillion-dollar industry behind
Apple and M icrosoft. Deep
inside, I knew I had finally found
something more meaningful and
impactful to pursue.
"Therefore, before the
pandemic it was timely when I
stumbled upon some electric
bikes in my warehouse, quickly
leading to a venture that would
become my passion.
TAKIN G A RISK ON EV
"Embarking on this new path,
with no related networks or
connections in the sustainability
or EV industries, was daunting
yet exhilarating. Building
everything from scratch,
travelling the world to network
with strangers, and meeting
CEOs of multi- billion dollar
companies, private and listed
on the Fortune 50 0 , became a
new way of life. I built this new
venture into an international
success in less than three years.
LIM E IS THE N EW GREEN
"With the globally recognized
Lime E- Bikes, my company was
one of a few in N orth America
that knew how to repurpose,
maintain and distribute them. I
secured a time-sensitive deal
from a US contact, and
eventually, many E-Bikes and
electric scooters landed in my
warehouse.
"This was not to be a traditional
buy- and- sell business model
but one that assisted people in
getting to places affordably.
The electric motor propels them
quicker than a standard bike,
and with vehicle prices, gas
and insurance rising to
mortgage-rate levels; I knew I
had to be the person to bring
these to the city.
"These EVs are ideal for
students, entrepreneurs,
w orkers, anyone and everyone.
They provide flexible
transportation, and
electrification makes them an
innovative product that can help
battle climate change by
getting more people off the
road and away from
dependence on fossil fuels.
EM OBILY X BUGATTI
"All of this leads to the
incredible opportunity for my
company Emobily to partner
with the renowned automotive
legend Bugatti. Bringing and
launching Lime E-Bikes in North
America garnered me an
impeccable reputation in repair,
maintenance and distribution.
"In May 20 22, when ByTech for
Bugatti launched its electric
scooter, including the new
LEGO Technic Bugatti, it
generated over 50 million
view s within two-week of the
launch.

011
"With the limited number of
EV-qualified people able to
partner with Bugatti, I contacted
them. I negotiated an agreement
over the next twelve months from
both sides, which led them to invest
directly into Emobily! This outcome
was entirely unexpected and
definitely mind-blowing. I am
honoured to be selected by such a
prestigious luxury brand as a
partner; it's really a once in a
lifetime experience.
"The Bugatti brand is something
only some people can obtain, and
the process was rigorous. I
underwent many interviews and
was background checked; you
name it, I had to pass it. The rest, as
they say, is history.
AN EN TREPREN EURS JOURN EY
"Each time a key project of mine is
launched, I feel fulfilled. In my heart
and mind, I know that my plan was
executed perfectly and that my
vision aligned with how I wanted it
to be. It is like winning in any
game; that accomplishment is the
best reward. You know when you
have earned it.
"When I meet with entrepreneurs
just starting their journey, I share
the value of giving back and
promoting well-being while in
business. In my early career, I only
focused on making money but had
many moral dilemmas as the years
passed. I knew 'making money'
held no part in finding true
happiness. I wish I had known this
earlier, but to fix the past, we must
go into the future and help as many
people as possible. To not just
make money or chase success but
to find joy and hope in oneself first.
"I have seen how being generous
brings joy out of people and those
who surround us. By being as
selfless as possible, we can impact
our surroundings more effectively.
Believe it or not, generous people
are often deemed suspicious or
thought to have ulterior motives just
for being thoughtful and kind. I
believe the only way to fix people's
negative perceptions is to take
action and set a good example.
Promoting well-being and getting
them to contribute actively is the
most important part of engaging
with the community.
A FUTURE CHARITY
"I am currently designing a charity
that will provide affordable and
independent transportation
systems for people in under-served
communities without access to
affordable transportation systems
or vehicles.
"In my life, I have seen people
disconnected from their
environment who don't help seem
unhappy or less fortunate. I've seen
miserable people still working so
hard because they lack that
positive change. The outcome is no
different than a plant with no sun.
Without energy and love, it will die.
Look around, and you will see our
world is not in great shape
either? forest fires, flooding,
drought, violence, and war
surround us, but if we all decide to
make a conscious difference, we
can and will change the world!"
E M O B IL Y :
& S M A R T
E V E C O S Y S T E M
M O B IL IT Y

M A RIA NNE
ZA K HOUR:
ORDERBOT
A self-made entrepreneur, M arianne Zakhour
started her journey as an immigrant from
Lebanon. Her transition from corporate to
entrepreneurship highlights her unwavering
determination and business skills.
She has shown remarkable resilience in
overcoming adversity. Over the decades,
through her business strategy, Marianne has
significantly impacted her community, leading
to a ripple effect of success and growth.
Her story underscores the significance of
w ork- life balance in achieving success and
inspires those seeking to transform their
passion into profit.
013

015

ORIGIN
STORY
In her early twenties, Marianne started her career in
tM ontreal at CGI as a financial and business
analyst. She worked with executives, managed a
portfolio of millions of dollars, did monthly financial
analyses, and daily conversations were always about
increasing revenue and lowering costs. What she
learned in the corporate environment made her
realize that she longed to do something more
entrepreneurial.
A move to San Francisco brought a new level of job
satisfaction that Marianne had not experienced
before. Joining the legendary family-run
Boudin Bakery, she was tasked to increase sales,
grow the business, and automate processes. Boudin's
owners were determined to use every technology
and process possible to achieve exponential growth
and market domination, and to do so, Marianne
brought on board a custom development shop
based in Vancouver, BC, to facilitate the process.
While the company developed custom catering and
e-commerce software for some of Boudin's
businesses, Marianne realized how empowering it
would be to help a broader range of companies
grow and sell products.
Two years later, in 20 0 6, she moved to Vancouver
and partnered with that same software company
owner, and they started building a SAAS software
provider called Orderbot.

ORDERBOT
Her vision was that this new company
would be an order management
platform that helps businesses
modernize commerce for online
ordering and fulfillment.
After the launch and over the years,
Orderbot has helped hundreds of
clients sell their products online. The
company is proud to have a
diversified team from several
countries and backgrounds working in
their West End Vancouver office and
sharing the same values and goals.
"At Orderbot, I have built a team of
experts that provide flawless service
and experiences for all Orderbot
clients. Each member is equally as
passionate about what we do as I am,
and together, make a huge
difference in delivering excellence."
While there are many people in
business that Marianne admires
and greatly respects, it is
Richard Branson that captures her
attention.
In the 1970 s, he founded the Virgin
Group, which controls over 40 0
companies in various industries,
including space travel.
"I like that Branson expressed his
desire to become an entrepreneur at
a young age and grew this into
something extraordinary, and he
always appears to be having so much
fun. This is an excellent approach to
life and happiness ? Work Hard,
Play Hard," says Marianne.
PARTN ERS IN IN DUSTRY
Orderbot's Technology Partner
N etwork includes Intuit Quickbooks,
salesforce, Shopify, and Walmart
Marketplace.
Agency Partner N etwork includes
StackFive, DYODE, nulogic Infinite
Innovation, and blueacorn iCi.
Over a hundred companies trust
Orderbot, including North American
giants like Walmart , Staples,
Petsense, Alfred Dunner, and
software company Red Hat.
017

019

IN HER
WORDS
"We cater to many industries but
mostly consumer goods, including
health, wellness and beauty
products, home decor and
accessories, children's toys,
personal and household
electronics, sporting supplies,
and clothing. Orderbot provides
service to anyone with an
inventory, and we do it without
limits - no company is too small
or too big - to work successfully
with us. From artisan-crafted
soaps to couture, office supplies
to outdoor gear, and
fresh-roasted coffee to hypercar
parts, the team at Orderbot can
design a system for success.
SOLVIN G PROBLEM S IN
ADVAN CE
"Customers typically come to
Orderbot when sales volumes get
to a point when the process
management has the potential to
become problematic. They seek
to mitigate any negative impact
on the customer experience and,
at the same time and streamline
their growth most efficiently and
effectively.
"With Orderbot, we add to
systems and automation rather
than the traditional manual
processes.
"Once our team has
implemented the system,
customers can see productivity
double, and we have
Case Studies of many that
have quadrupled their sales
within a year.
"Streamlining processes and
reducing the time to fulfill orders
drives me. When we work with a
company - whether they are just
beginning their journey, looking
to bump up to the next level, or
are a household name like
Staples.
"We deliver an excellent level of
visibility to all stakeholders on
how to service their orders best,
achieve recurring orders, and
exponential growth... and if there
is one motivating action on my
mind constantly - it is GROWTH!
A single concept that drives
everything we are building at
Orderbot. With change, a
business will grow, and dreams
will thrive. Knowing I can take
something and make it bigger
and better is fantastic. With
Orderbot, we are continuously
evolving, and our customers see
the results in their sales.

CREATIN G ABUN DAN CE
"Decades ago, I embraced a
career in the Tech sector because I
knew it would be a tool for
grow th, productivity, and
efficiency. I wanted to be a part
of making positive change for
businesses, and with Orderbot,
we have been working on
creating abundance for brands
for over 15 years.
"As a business leader and someone
who never sought to be one, I often
share one piece of advice: to listen
very carefully and with intent to
what the people around you are
saying. This applies to your
w orkplace day- to- day and to
those you surround yourself with.
"Additionally, one of the best
pieces of professional advice I
have received is to slow dow n -
just getting into the habit of
spacing out events and meetings to
a point where it becomes second
nature. The second would be to
take ' me time' and do nothing.
Put the electronics away, find a
quiet place, and contemplate.
"Often, I am asked what are
the top skills needed to be
successful in Tech, and, of course,
coding is essential, but so too is
understanding of the business use
case. Identifying the sequence of
actions your client needs to
achieve meaningful and
observable results is valuable!
FOLLOW YOUR PASSION
"My advice for women looking to
get a start in Tech is to envision
the end goal and move all your
actions toward it. There are so
many opportunities for women in
business, especially those with a
passion for entrepreneurship.
When you combine your passion for
the industry with technology, you
can enable its evolution in an
environment you love. You can build
a company with a great idea and
a laptop!
"Daily, I am incredibly satisfied
with every project we have
underway. The Orderbot team
works with our clients to create
clear goals and then proceeds to
break records in productivity and
implementation timelines."
Are you a business owner looking
for a proven way to take your sales
to a whole new level? If you are
seeking a platform that can exist
as the heart for order
orchestration that is
transaction-based and scalable,
visit the Orderbot website and
Request a Demo!
O R D E R B O T :
M U L T I-C H A N N E L
IN V E N T O R Y
M A N A G E M E N T
& O R D E R
021

023

A YLEX
THUNDER:
A YLEX TV
INC.
Aylex Thunder is a multi-talented entertainer, athlete, and
creative entrepreneur whose mission is to provide accessible
education to the world in the most entertaining ways possible.
Famous for his viral content in music, comedy, fashion,
badminton, and luxury lifestyle niches, Aylex has accumulated a
following of over 4.5 million across social platforms and has
worked with brands such as T. Lamborghini, The Dalmore,
Royal Conservatory of M usic, and more.
Perhaps best known for his viral video that sees him knocking on
the door of mansions and asking the homeowner if he can
' come in and play your piano.' Which has spawned numerous
iterations including offers to ' pet your dog' and ' sing opera.'

025

ORIGIN
STORY
A fierce passion for learning and self-improvement
drives Aylex. He mastered piano by age 10 , was
the provincial Badminton champion at age 18,
toured China as an opera singer and M C at 22,
and founded entrepreneurial ventures in fashion,
luxury real estate, Web3, education, and new
media.
Aylex's content is clever, informative, daring,
and always entertaining. When he is not working
on one of his companies or creating content ,
Aylex enjoys cuddling dogs, driving motorcycles,
training martial arts, listening to music, and
learning new skills.
In all aspects of his life, Aylex stays true to his
passions for learning and educating. He dedicates
two hours a day to learning new skills and donates
10 0 % of the profits from his Web3 company to
charities focused on providing accessible
education. No matter what the undertaking is,
Aylex Thunder repeatedly finds success because of
his persistent drive and insane work ethic.

IN HIS
WORDS
"I have had a few piano teachers
throughout my childhood, but mainly
I was self-taught. I played to level 10
RCM repertoire by age ten but
shortly stopped soon after as I
pursued my career as a professional
badminton athlete. Fortunately for
me, since my social media career
started during the pandemic, my
audience has grown a love for my
piano playing, motivating me to
create music for others.
"I have played over 50 - 10 0 pianos,
most during my content creation
days. Creating videos requires me to
play in many locations and compare
many types of pianos, from the most
premium pianos in the world to the
dilapidated street pianos you find
down your block.
"My playing has taken me to very
interesting places, such as in
millionaire's mansions where I knock
on their door - uninvited - and ask if I
can play their piano. That said,
pre-pandemic, I did many more stage
performances, more for acting,
MCing, and opera.
I am trying to remember the biggest
audience in outdoor concert venues,
maybe a couple of thousand people.
But now, my biggest audience would
be my online platforms, producing
over 10 0 million view s a month. I
often play on public pianos, but the
general rule of thumb is that if there is
a piano there, you can expect me to
be on it.
027

029

A DVICE
FROM A
CREA TOR
"If I could share one thing with
aspiring performers, I would say
do not be a social media
superstar, that is not what I think
of myself at all, and if you think of
yourself as that, especially at a
young age, it can lead to a life of
doubt and depression. Even
adults nowadays experience
this. Instead, social media should
be a platform for you to achieve
your goals.
"If your goal is to be the world's
greatest pianist, you need the
platform to let the world know
who you are.
"If you build social media just to
be famous, you will soon lose
yourself and your goals. Learning
is always key; that is the only
thing that you can keep with you
your whole life.
"For me, I have two primary
goals? one goal for myself and a
goal for the w orld.
"For myself, I want to become the
w orld' s greatest entertainer? a
person who can bring others joy
regardless of the platform,
instrument, or audience.
"For the world, I want to provide
accessible education. I was
blessed with a life of education,
and I want to provide it to others
as well.
"An essential part of reaching
fulfillment in life is having no
regrets; everyone should have
an equal opportunity to pursue
their goals.

031
"As I mentioned, I have played many
pianos over the years, including
every piano at Show case Pianos in
Vancouver.
"It is hard to say my favourite piano,
as every piano has a different
touch, sound, and energy designed
for different use cases. But if I had
to choose one, the Fazioli
Semi- Concert Grand for the touch
and depth of the instrument are
mind-blowing.
"I first met M anuel Bernaschek, the
owner of Showcase Pianos, when I
was a little kid, maybe in high
school.
"I would see him around at events
but had yet to really connect with
him. It was not until later, when I
started my social media career that
I felt the welcomeness and kindness
he showed in supporting me; I am
very grateful for that.
"One of my fondest memories on my
journey has been creating a family I
work with daily. My team members
are also my best friends, and
working together and having goals
that align is just so amazing.
"I have zero regrets, believe it or
not. Life is too good. Regret is only
a mindset; practice gratitude, and
your life will be fulfilled."

A Y L E X T H U N D E R :
F O L L O W H E R E !
011

033

PA M ELA
CLOUD:
ROSEA TE
JEWELRY
After a 25-year career as CMO at
Tiffany & Co, Pamela Cloud
founded Roseate Jew elry, creating
a luxury brand committed to
transparency and traceability.
She wanted to do better because
she believes beautiful things made
of natural materials can and should
have a lower impact on the planet.
She shares, "Pearls signify an
aspiration of natural purity,
perfection, and renew ability. At
Roseate, day-to-day, this means
doing business in the best way
possible. We started by posing the
question: If you were to create a
brand from scratch what would
you do differently?
"Saltwater pearls are one of the
only genuinely sustainable and the
most responsibly produced precious
jewelry materials. No other jewelry
material comes close.
Based on sustainably gathered
wild oysters or nursery-grown
oysters, pearl farms exist in
harmony with the natural marine
environment. In fact, they require a
pristine marine environment to
flourish, so saltwater pearl farmers
have an economic interest in
protecting the marine environment.
"Saltwater pearl farms often act as
de facto marine protected areas
and can potentially have a
regenerative impact on marine
ecosystems."
Her commitment to the planet does
not end with pearls. Roseate
sources all diamonds for its
creation from LightBox Diamonds,
all created in an Oregon lab using
10 0 % wind power energy.

035

ORIGIN
STORY
Born in water and designed in N ew York City,
Roseate (roh- zee- it) is an emerging fine jewelry
brand that is as bright and optimistic as the name
promises.
Roseate's story begins with the oyster - one of the
few living creatures that create gems, luminous pearls
and a collection of evocative jewelry that expresses
the magic of saltwater pearls in a new way.
Pamela chose to work with award-winning jewelry
designer Eddie Borgo for the inaugural collection, as
the history of pearls has long interested Eddie, and
designing the Roseate fine jew elry collection gave
him a chance to reconsider this unique object.
Each piece is a personal talisman inspired by
universal symbols of nature and humanity. The
fundamental form is a glistening droplet of water.
From that, many motifs emerge, including dimensional
hearts, tactile flow ers, and an inventive
interpretation of a padlock. The collection is
produced with ethically and sustainably sourced
South Sea and Tahitian pearls and mother-of-pearl
and meticulously crafted in the United States.
Saltwater pearls are the world's only genuinely
sustainable precious gems. There are no beautiful
pearls without healthy oysters, and there are no
healthy oysters without pristine oceans.

Oceans are the world's single largest
source of carbon capture. Healthy
oceans help limit climate change
by absorbing about 25% of all
carbon dioxide emissions globally
and capturing 90 % of the excess
heat generated by these emissions.
This absorbed carbon is known as
"blue carbon."
Recognizing this vital role, and the
role that clean and healthy oceans
play in creating pearls, Roseate is
committed to donating 20 % of sales
of specific designs to organizations
leading work in blue carbon,
including Conservation International
and Billion Oyster Project.
IN HER
WORDS
"Leaving Tiffany & Co after 25 years,
honestly, was disorienting and scary,
perhaps made more so because my
departure coincided with pandemic
lockdowns.
"I had grown up at Tiffany. It was the
biggest part of my professional
identity. I started at the bottom of the
merchandising organization and
worked my way up. It took quite a
long time to adjust, but I am
privileged to be able to go solo and
create a brand using materials that I
love in a new design way.
"It's also allowed me to organize my
life differently. It's true that you are
constantly working when engaged in
a start-up, but I can also travel for an
extended amount of time with my
family, and I can take my rescue pup,
Rocket, to work with me.
"We are also such a small team [at
Roseate] that there are no silos -
everyone is pitching in to create the
best path forward.
"Roseate's launch collection has 50
pieces, and one would think this
would be difficult to design, but I
found the opposite problem! It was a
challenge to decide how to narrow
the collection to the most promising
50 pieces with so many excellent
designs on the table. We partnered
with an amazing designer, Eddie
Borgo, who created more than one
hundred items in the assortment. We
have years of future launches and
expansion possibilities. It will be
exciting to see what grows and which
collections are the most successful.
037

PEA RL DIVING IN K A M OK A

039

"Consistent with our goal of doing
business better, it was important
for us to support the work
conservation organizations are
doing to protect the oceans,
marine habitats where oysters
live, and "blue carbon," which is
ocean carbon capture.
"Currently, our focus is on
sourcing w ith transparency. We
think this could apply to
workshops, mines and farms
globally. We are working on some
interesting ideas, like offering
rubies from Greenland.
"We want to extend the idea of
materials traceability as far as
possible, including gold. It is
difficult to get traceability with
some gold jewelry components,
notably chains and clasps. We
have goals to improve this and
hope the industry will move in that
direction.
"Speaking to the future, we plan
to expand our men' s collections
further to ensure we deliver on the
inclusivity promise of Roseate that
modern pearls are for everyone.
"Every day we see signs that men
are embracing the evolving idea
of w earing pearls. This includes
my own high school kids and what
they express about fashion sense.
"It is clear to us that saltwater
pearls, as the most sustainable
and responsible of all precious
jewelry materials, remain a
largely unknown and
underappreciated fact. Part of
what we want to accomplish at
Roseate, in addition to building
our brand, is to shine a brighter
light on the unique virtues of
pearl jewelry.
"We hope to be a broadly
recognizable and respected
jewelry brand known for its
signature design and for doing
business in the best way possible.
And, always, with a pearl."
Are you looking at pearls in a
whole new light? Visit the Roseate
website and be inspired by the
inaugural collection!
R O S E A T E J E W E L R Y : B O R N O F T H E S E A

A LA N
A NDERSON:
JEWELS BY
A LA N
Celebrated Canadian designer Alan Anderson
recently opened an elegant and sophisticated
atelier in the historic 1891 Edw ard Blake House
on Jarvis Street, one of Toronto's illustrious last
Gilded Age mansions.
The Alan Anderson Atelier occupies the second
floor, with views of the Betty Oliphant Theatre
and the N ational Ballet School of Canada. In
the 1980 s, the Atelier was home to cartoonist
Ben Wicks's studio. The Atelier hosts fashion
events, and boutique shows each month and is
the creative centre for Alan and his couture
jewelry designs.
The Atelier has soon become is a destination
for jewelry collectors and fashionistas to
shop in person the glittering assortment of
beautiful baubles and bijoux beauties created
by hand by Alan. A curation of small, beautiful
vintage glassware, art, and a home fragrance
collection are also featured.
041

043

ETHOS
Alan handcrafts each piece, prong-setting
vintage crystals and stones to create
one-of-a-kind creations, all signed with his
signature cartouche.
He does not research trends; instead stays
true to his style with an ever-changing
collection of statement jewelry which he
refers to as ' vintage infused.'
Alan travels the world searching for rare,
vintage unmounted crystals and stones in
their original packaging, which helps to
date the crystals' original production. That
makes his designs unique ? the stones and
crystals will never be made again and, once
used, cannot be duplicated.
Under his direction, each piece is triple
plated in Toronto in various precious metal
finishes, including 14kt gold, rhodium, and
antiqued Japanned.
Recently, when a major world-renowned
manufacturer of Austrian crystal ended
their wholesale supply chain to focus on
their design work, the availability of
authentic historical Austrian crystal became
limited to existing inventory in independent
warehouses worldwide. Alan prioritized
seeking out these dw indling sources to
support the creation of his unique,
one-of-a-kind designs.

ORIGIN
STORY
Established in 1997 in the corner of
his apartment kitchen, Alan's oeuvre
has grown and flourished to become
Canada's definitive couture fashion
jew elry house, recognized
internationally as a unique atelier
offering one-of-kind, eminently
collectible designs featuring rare and
vintage Austrian crystal elements in
glamorous creations.
In 20 18, Alan Anderson was involved in
the inaugural Canadian Fashion
Show case at Canada House in
Trafalgar Square as part of London
Fashion Week (LFW SS19). Deemed
one of the best in Canadian
design talent, Anderson was
selected by award-winning journalist
Hilary Alexander OBE, Montreal's
Caroline Issa (Chief Executive and
Fashion Director of Tank) and
bespoke tailor to the world's elite,
Todd Lynn.
His pieces have adorned celebrities,
and magazine covers around the
world. Dame Elizabeth Taylor owned
one of his amethyst cuffs, which
became part of Christie' s auction of
her collection. Other devotees are
Katy Perry, Drew Barrymore,
Sophie Grégoire Trudeau,
Blake Lively, and Viola Davis.
His work, inspired by the glamorous
sirens of Hollyw ood' s golden era,
N ew port' s Gilded Age, and
turn-of-the-century European
Royalty, is an art form ? timeless,
collectible and destined to be
handed down through generations.
Alan hopes his creations will be loved
and "worn daily in random acts of
glamour."
A L A N A N D E R S O N :
J E W E L S
B Y A L A N
045

047

ZA HOOR
HA SSA N:
WYTHYN
BEA UTY
In Vancouver, Zahoor Hassan is leading a growing
brand that values efficacy, safety, quality, and
sustainability. The Wythyn Beauty brand believes in
clean and gentle ingredients that nourish from the
inside out because beauty starts from " Wythyn."
Zahoor, daughter of Somalian immigrant parents, is a
graduate of Blanche M acdonald Centre, an
entrepreneur, and a certified plant-based
formulator. Wythyn Beauty is the recipient of a
placement in the coveted 20 23 BC Business
30 Under 30 list. Alongside others, like Lauren
Gillespie (House Concepts and House iD), M elody
Lim (Mala the Brand), and Arnav M ishra (DYNE
Technologies), Zahoor is actively creating innovation
as part of the beauty lexicon.

049

ETHOS
During the process of building Wythyn, she
realized the importance of switching to a more
sustainable and plant-based beauty ritual is
prioritized in a different way than switching to
a plant- based diet or vegan lifestyle. Zahoor
feels what is put on your body is just as
important as what is put in it.
Zahoor also wants to change the narrative
when it comes to marketing beauty products.
She wants everyone to feel represented and to
fall in love with their unique hair journey. She
shares, "Wythyns foundation is built on the
importance of inclusivity. I noticed the need
for more representation within the clean
beauty space. I'm happy now to be that
representation I didn't see growing up."
Zahoor's product goal is to ensure all
formulations are clean, vegan, cruelty- free,
and free- from. All products are formulated,
designed and handmade locally. Raw
ingredients are sourced from a USDA
organic- certified company just five hours from
Vancouver, and labels and designs are made
by a local women-owned business to reduce
the carbon footprint. Wythyn products have a
20 - ingredient list and are produced in small
batches to ensure the highest quality level and
avoid unnecessary waste.
Currently, her team is also her family, which
she counts as a positive thing. "You have people
in your corner who you know you can count on
and have your best interest at heart. To move
into the next phase for Wythyn, we will
definitely begin to outsource and hire a couple
of positions to help with our busy but very
rewarding day-to-day tasks."

IN HER
WORDS
"My inspiration to create Wythyn can
be traced to my upbringing. Being
born and raised in Vancouver, BC,
nature was a huge part of my
childhood. We would spend w inters
up in the mountains and summers out
by the lake. I understood at a very
young age that the essence of Mother
Nature was a strong yet fragile force
that needed to be protected and
treated with care.
"When it came to hair care, clean
beauty was lacking transparency.
About five years ago, I consciously
chose to purchase only clean beauty
products, but for some reason, nothing
I used worked, and over time, my hair
felt deprived of nutrients. With
extensive research, I realized that
almost all products were made with
filler ingredients that did little for the
health of your hair.
"I decided to bridge the gap
between science and nature,
becoming certified in Plant Based
Formulation and developing Wythyn.
Our formulas are 10 0 % plant-based,
and everything is made in Vancouver
from start to finish. Wythyn is here to
simplify your switch to a healthier hair
ritual; I truly believe in the healing
power of plants and a future of
plant-based beauty being the norm.
"From building a beauty brand from
scratch to working towards signing
one of the largest international
retailers and as a business born during
the pandemic, I genuinely value the
lessons I learned during those times.
My parents have always been
examples of resiliency and devotion
throughout my life. I'm grateful to have
picked up those qualities and skills to
help me throughout my journey of
creating Wythyn.
"The beauty industry, for a very long
time, has always been profit over
people. A prime example is the recent
recall of over 1 million hair products
on the shelves of retail stores in
Canada alone due to
cancer- causing ingredients.
Consumers need to be more
ingredient conscious with what they
are purchasing and remember a lot of
beauty brands greenwash when it
comes to marketing. Unfortunately,
building a cleaner beauty brand will
always be more costly, and many
more prominent brands are unwilling
to take that route."
W Y T H Y N B E A U T Y :
H E A L T H Y H A IR F O R A L L
051

053

TYLER YA NG
&
SPENCER
A NGELTVEDT:
LOA SK IN
LOA SKIN was created with a clear
mission: to empower humans from all
walks of life to overcome their skin
adversity. Founders Tyler Yang and
Spencer Angeltvedt struggled with
inflammatory skin conditions (acne,
eczema and exfoliative cheilitis)
and could not find effective
solutions without side effects.
Their hero product, Botanical
Recovery Serum, was soon born as
an efficacious formula to combat
the underlying nutritional
deficiencies people with acne and
eczema can have.
The duo prides themselves on
educating the customer first to
empower them to make the right
decisions for their skin and
understand how LOA SKIN formulas
work. They consistently choose
ingredients based on efficacy, never
trending ingredients.
The formulation ethos is centred
around creating formulas that work
and provide the basis for
foundational skin health.
As a brand, LOA SKIN is interested in
maintaining long-term relationships
with clients and ensuring everyone
feels radiant for all the big moments
in their lives.

055

M EET
SPENCER
As Head of Product, Spencer Angeltvedt has been formulating
skincare for almost a decade. He has a keen eye for sifting
through clinical data as it relates to skin health and surfacing
actionable insights for efficacious formulas. He has played a
key role in ensuring all products and packaging meet rigorous
standards and certifications such as vegan and cruelty-free,
palm oil-free, organic, carbon offsetting, etc.
M EET
TYLER
As Head of Brand + M arketing, Tyler Yang brings
his expertise from previous startups and his time at Shopify,
a major player in the e- commerce SAAS industry.
He believes branding is an art and loves understanding all the
components that make them magnetic and contagious. He
has played an integral role in our visual brand and sharing
LOA SKIN's voice through all digital platforms.

IN
THEIR
WORDS
"When our clients share their success stories, we feel
truly heard and seen as founders and formulators. We
put so much thought, research and testing into each
of our formulas that can go unnoticed by those that
aren't in the beauty industry. So seeing real people
feeling more empow ered because they've overcome
some level of skin adversity is so incredibly rewarding.
"As a beauty brand centred on skin adversity, we
understand and respect the unique adversity our
planet faces due to human impact. This is why we
work closely with our partners at Ecologi to offset
our carbon footprint and plant a tree for every order.
"Moving forward, LOA SKIN is expanding its online
and offline multi-channel offerings. We're excited to
host key regional pop-up shops, localize our
packaging and offering for international markets and
leverage key partnerships to tap into each other's
audiences."
Feeling like you just found the solution to your
skin problems? Reach out to LOA SKIN through
their website!
L O A S K IN :
A R E Y O U O N T H E V IP L IS T ?
057

GUY
GREGORY &
JA M ES
BURK E:
GREGORY-BURK E
DEFENDERS
Gregory- Burke Visionary Automotive Ltd. stands
proudly as a British- founded and operated firm
specializing in the meticulous craft of building
bespoke, one-of-a-kind Land Rover Defenders from
the heart of Vancouver.
Founders Guy Gregory and James Burke
acknowledge their passion for the Defender has
been a lifelong affair, fueled not only by its timeless
appeal as a traditional and distinctive vehicle but
also by its potential as a blank canvas for
tailor- made restorations.
Unlike other firms that outfit Defenders with
overpowering Corvette engines and excessive
chrome, their unique ethos revolves around
preserving these iconic vehicles' historical essence,
character, and charm.
059

061

BRA ND
ETHOS
The duo embraces the challenge of eliminating the
inconveniences and limitations of the stock models,
employing advanced and innovative
technologies, such as 3D printing and in- house
design, to recreate components, resulting in the
perfect Defender that seamlessly blends style with
capability.
Their dedication to craftsmanship extends beyond
the technical aspects. With each build, they artfully
weave the clients' tastes and designs, offering
personalization that rivals the most elite vehicle
manufacturers. The options are boundless, ranging
from an array of fabrics, paints, materials, and
cutting- edge technologies, making the design
process an exhilarating journey where imagination
knows no bounds.
To ensure a solid foundation, they carefully select
donor vehicles from warm, rust-free climates, such
as Spain, giving them the template for a pristine
build. This approach allows the team at
Gregory-Burke Defenders to breathe new life into
each creation, where every nut, bolt, and
component is diligently replaced, upgraded, and
refined, resulting in a thrilling driving experience.
Their Defenders emerge as immaculate
purpose- built machines, ready to embark on a
lifetime of adventures meticulously configured to
suit the dreams and desires of esteemed clients.

GUY
SHA RES
"As a young boy, my life was enriched
with experiences in England and
Spain, where Defenders became an
integral part of my world.
"I still vividly recall the thrill of my 12th
birthday, bouncing around the
picturesque Spanish countryside as
my Dad taught me to drive in his
striking British Racing Green
Defender.
"From that moment on, there was
always a Defender project on the go.
Whether it was experimenting with
innovative designs or tackling the
legendary " w hen it rains outside, it
rains inside" challenge that these
iconic vehicles were once
renowned for.
"Even in my earliest years, the
automotive bug had firmly bitten, with
my first words being " red car."
"Evidently, my fate was intertwined
with the world of automobiles, a
passion my Dad took great delight in
nurturing.
"Amidst the allure of countless
vehicles I've encountered, the
Defender has always held a special
place in my heart, with its timeless
appeal and undeniable charm.
"When production of the Defender
came to a halt in 20 16, after nearly
seven decades of captivating the
world, it became abundantly clear to
everyone that this legendary vehicle
was an irreplaceable icon. Yet, upon
moving to Vancouver, I was taken
aback by the absence of
well-preserved Defenders in the area.
"Understanding that the Defender
had never been officially sold here
and that imported versions were
often plagued by irreparable rust, a
new opportunity presented:
offering pristine, high-quality vehicles
to North America.
"At the core of our success lie the
long-standing global relationships
we have fostered, which play a
pivotal role in facilitating the diverse
builds we undertake. These
relationships have granted us access
to exclusive resources and expertise,
allowing us to deliver exceptional,
tailor-made Defenders."
063

065

JA M ES
SHA RES
"Since a very young age, I have
been immersed in a world of
engineering and automotive
w onders.
"It all started with the cherished
memories of tinkering with engines
in my grandfather' s garage. I was
introduced to the art of using
machines like lathes, milling
machines, and various
mechanical tools. Those long days
and nights spent disassembling old
cars and motorbikes in that
compact yet magical garage
fueled my passion, and even at
such a young age, I eagerly
absorbed every ounce of
knowledge imparted to me.
"The experience instilled in me a
deep sense of diligence, a
relentless pursuit of perfection, and
unwavering attention to detail in
every task I undertook. It was there
that my lifelong fascination with
everything automotive was ignited.
"Upon graduating from secondary
school, I knew in my heart that my
calling was to embrace my
engineering passion fully.
"I embarked on a rewarding
career journey, beginning as a
design engineer and 3D printing
engineer through an enriching
apprenticeship.
"Hailing from Derbyshire, England,
a town celebrated for housing the
prestigious headquarters of
Rolls- Royce, I couldn't help but
feel a strong connection to my
family's legacy, with both my father
and grandfather having worked for
Rolls-Royce in the Aerospace and
N uclear divisions, respectively.
Continuing their remarkable
journey felt like a natural and
fitting path for me.
"After 25 years of living in England,
I yearned for new horizons and
sought greater global
opportunities. This led me to the
captivating city of Vancouver,
where the foundation of
Gregory-Burke Defenders
took root.

"My role at Gregory-Burke revolves around
engineering, innovation, and pushing the
boundaries of excellence in every
Defender we create. My unwavering
dedication is focused on propelling the
company to soaring new heights, reaching
milestones we've yet to imagine. Together,
we will chart a course toward an
extraordinary future where innovation and
unwavering commitment to excellence will
be our guiding stars. With passion as our
fuel and determination as our compass,
there is no limit to what we can achieve as
we pave the way for an extraordinary
journey ahead."
The duo genuinely believe that a Defender
is more than just a vehicle; it reflects
individuality and is a gateway to
exploration.
Together Guy and James have made it
their mission to craft exceptional Defenders
that transcend the ordinary, bringing forth
a new era of driving pleasure, distinction,
and lasting value.
Is there a Defender in your future? Follow
Gregory- Burke Defenders and join them
on their journey!
G R E G O R Y -B U R K E D E F E N D E R S :
D E S IG N Y O U R D R E A M T O D A Y !
067

A LY
A RM STRONG
EVENT
PLA NNING
& DESIGN
069
With years of industry experience and a keen
eye for detail, Aly Armstrong and her talented
team of event planners and designers possess
the skills and creativity to transform every
bride's dream into reality and every corporate
event into an unforgettable experience.
She leads her team with strength, meticulous
attention to detail, impeccable organizational
skills, and the ability to seamlessly coordinate
all aspects of an event.
Whether it is venue selection, vendor
management, event logistics, or creating
stunning visual and thematic designs,
Aly strives for excellence in every element
of the planning process.

ORIGIN
STORY
Aly has shared that she had an entrepreneurial spirit
even as a girl. As a young woman, her career path
was moving toward journalism, but in 20 0 7, she
veered off-track and fell in love with the world of
event planning.
Aly attended the Art Institute of Vancouver and,
after working on various contracts to gain
experience, started her own event production
company in 20 11.
In addition to event planning and design, Aly has
produced ten episodes of her Almost M arried
podcast, created The Almost M arried bridal box, is
a mother of three and an actor/ model with
numerous film and television credits. She has been
featured in People M agazine, Daily Hive, WedLuxe
M agazine, CTV, BC Business, and more.
071

073

NEW
VENTURE
With almost two decades in the
wedding and event industry,
creating and executing gatherings
throughout North America, it is no
surprise that she is taking the helm
of Vancouver's top-ranked annual
event - Diner en Blanc.
The global dinner concept
began in Paris in 1988 when
François Pasquier invited a group
of friends to an elegant outdoor
dinner at the Bois de Boulogne,
asking them to dress in w hite so
they could find each other. The
event has grown to over 85 cities,
with almost 17,0 0 0 gathering for
the 30 th-anniversary event in
Paris.
Beyond the spectacle and
elegance of the dinner itself,
guests are brought together from
diverse backgrounds by good
taste and a love of beauty. For
one evening, guests recall the
elegance of the original French
picnic and engage one another,
knowing they are participating in
a truly magical event.
There are no disruptions: no car
traffic, no pedestrian traffic? only
amazed and astonished looks from
passersby observing the scene
before them.
Launched in Vancouver by
The Social Concierge, the event
recently celebrated its 10 th
incarnation in the city's centre at
Cooper' s Park in the cool shadow
of the Cambie Bridge. From the
stage, TSC's Tyson Villeneuve and
Jordan Kallman shared with the
2,50 0 attendees that the beloved
event would move forward with
Aly and her team.
With Aly's ability to conceptualize,
plan, and execute events that
exceed expectations, we have no
doubt that Diner en Blanc will
continue to be the glorious and
memorable event it is!
A L Y A R M S T R O N G
E V E N T P L A N N IN G &
D E S IG N

DA VID
GUEM BHYT JR:
HOT REPUBLIC
Hot Republic is an international luxury lifestyle
and entertainment company creating
unforgettable events supporting charities and
non-profit organizations. Founded by Gabon-born
David Guembhyt Jr, the luxury production
company prides itself on crafting custom
experiences that cater to the whims and desires of
the VIP and often invite- only attendees.
With a roster of supercar owners, fashion designers
and models, DJs, exquisite caterers, and celebrities
on speed dial, David G Jr envisions events from the
ground up that inspire guests to express
themselves.
The recent La M ansion Supercar Weekend event
was held at a remote private location in Langley,
BC and benefitted veteran police officer
Kal Dosanjh' s Kids Play Foundation.
The event included a fashion show by
Fefe Couture by Farzaneh Jahangard and
sponsors Emobily, Lucid M otors, 20 0 0 Cigars,
C' est Parfait luxury desserts, Limobook Limousine
Car Service, Canadian Flow er Winery, and more.
075

077

ORIGIN
STORY
David is a dynamic individual passionate about
hosting events that transcend borders and cultures.
Born in Gabon, he spent his formative years
experiencing the unique blend of two diverse
worlds ? Alsace Strasbourg and Libreville.
Growing up in such distinct environments instilled a
deep appreciation for different cultures and their
traditions.
Hailing from a family with a strong political
background, David developed a keen
understanding of diplomacy and the art of
bringing people together. These early experiences
laid the foundation for his journey into the world of
event hosting, which he considers his true calling.
David's w anderlust spirit led him to travel
extensively, exploring various countries and
immersing himself in their rich tapestry of customs
and festivities. These global encounters
broadened his horizons and fueled his creativity in
crafting extraordinary and inclusive events.
Settling in Canada, David felt a natural affinity for
this multicultural nation, where he saw endless
opportunities to curate events that celebrated
diversity and unity. His events became a melting
pot of cultures, artistry, and entertainment, leaving
lasting impressions on attendees.

IN HIS
WORDS
"Vancouver and Toronto are known
for their affluent population and
cosmopolitan culture. The demand
for luxury events in these cities is
substantial, offering a lucrative
business opportunities.
"Hot Republic has a genuine passion
for organizing and creating
memorable experiences as they
provide an opportunity to showcase
creativity, attention to detail, and
the ability to curate exclusive and
extraordinary occasions.
"The time it takes to produce an
event can vary significantly
depending on the scale, complexity,
and type of event. While some more
intimate events might be planned
within a few weeks, larger and more
elaborate events, especially luxury
events, typically require more
meticulous planning and
coordination.
"The most significant event we
organized was the All White
M ansion Party in 20 16 at the
British Properties, which had an
impressive attendance of 375
people. It was a remarkable and
memorable gathering featuring an
opulent setting, exquisite
entertainment with a fashion show,
and a vast lineup of supercars.
"We are exploring the idea of
organizing events across Canada,
in the process of hosting an event in
St. Tropez, and are considering
Gabon as a destination event for
20 24."
H O T R E P U B L IC :
O N T H E G U E S T L IS T ?
079

081

PORTFOLIO.YVR
VOLUM E 1 / ISSUE 1
Helen Siw ak , EIC & Publisher
EcoLux Luv M ark eting & Communications Inc.
PHOTO CREDITS:
COVER: HELEN SIWAK
002: VLADIMIROS XANTHOPOULOS
003-011: COURTESY WILL FAN
013-022: HELEN SIWAK
023-032: COURTESY AYLEX THUNDER
033-040: COURTESY ROSEATE JEWELRY
041-046: GEORGE PIMENTEL
047-052: COURTESY WYTHYN BEAUTY
053-058: COURTESY LOA SKIN
059-060: JOSHUA SHIGETOMI
061-066: BRENDAN KECK
067-068: JOSHUA SHIGETOMI
069-072: COURTESY ALY ARMSTRONG
073-074: KUNA PHOTOGRAPHY
075-080: COURTESY HOT REPUBLIC
MO HEDAYAT FOR EMOBILY
HELEN SIWAK
081-082: BRENDAN KECK
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PORTFOLIO.YVR does not accept unsolicited materials or
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all information is deemed to be accurate as of date of
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PORTFOLIO.YVR
BUSINESS & ENTREPRENEURS
VOLUM E 1 | ISSUE 1
WILL FA N
M A RIA NNE ZA K HOUR
A YLEX THUNDER
PA M ELA CLOUD
A LA N A NDERSON
ZA HOOR HA SSA N
SPENCER A NGELTVEDT
TYLER YA NG
GUY GREGORY
JA M ES BURK E
A LY A RM STRONG
DA VID GUEM BHYT JR