Business Events Africa - Vol 45 No 01 - January 2025

www.businesseventsafrica.com

Voice of the Business Events Industry in Africa

Vol 45 No 01 JANUARY 2025

FIRST IN AFRICA

Business Events Africa: Serving the business events industry for 38 years

CONTENTS

VOL

38 NO 12

DECEMBER 2018

10

About the cover

Avianto: A village made in

heaven

For over 21 years Avianto, in

Muldersdrift, has been a beacon

of excellence for conferencing,

weddings, team building, exhibitions and

events. Starting as a wedding venue, it

has evolved to become one of the top

events destinations in Johannesburg.

Special Features

10 REPORT BACK | RECORD-BREAKING ICCA CONGRESS CONCLUDES IN

DUBAI

The 57th ICCA Congress, one of the most prestigious events in the

international association meetings industry calendar, recently took place in

Dubai, United Arab Emirates, with more than 1 150 senior meetings industry

professionals and association meeting planners from over 75 countries in

attendance.

THE EASIEST

12 2019 PREDICTIONS

Business events industry leaders take a look into the Hampton crystal ball by to Hilton see what

DECISION OF YOUTRIP YOUR

2019 may bring…

Wake Up to a Free Hot Breakfast,

Always on Us.

Hampton by Hilton Sandton Grayston has officially opened its doors, marking

the brand's debut on the African continent! Located in Johannesburg’s vibrant

Sandton district, the hotel offers 158 modern rooms, fitness facilities, and

Hampton’s signature free hot breakfast—featuring eggs, bacon, and our famous

waffles.

Stay in comfort, explore South Africa’s economic hub, and experience the

exceptional service Hampton is known for worldwide.

10

Book your stay via hampton.com or let our friendly team assist you at

jnbgs_res@hilton.com.

26

Sandton Grayston

93 Grayston Drive

Johannesburg, 2149

+27(010)-158-1500

jnbgs_res@hilton.com

BOOK NOW AT

HAMPTONBYHILTON.COM

FOLLOW US ON

Business Events Africa: serving the business events industry for 45 years

CONTENTS

VOL 45 NO 01

JANUARY 2025

The authority on meetings,

exhibitions, special events and

incentives management


Voice of the Business Events Industry in Africa

Vol 45 No 01 JANUARY 2025

FIRST IN AFRICA

Cover Feature

COVER STORY

08 Hampton By Hilton Sandton Grayston opens — a

first for Africa.

On the pages

EDITOR’S COMMENT

04 Business events are about connections—not

being connected.

NEWS

05 Registration for Meetings Africa 2025 is now open.

06 G20 Leaders to convene at African Energy Week

(AEW) 2025.

SA TOURISM UPDATE

07 South African Tourism: an update.

LOCAL PERSPECTIVE

13 Why 2025 will be the year of bigger and better

events.

SUSTAINABILITY FEATURE

14 Chat’r Xperience launches EcoExhib.

15 ExpoGuys launches industry-first Sustainable

Stand Grading System.

CASE STUDIES

16 The 32 nd General Assembly (GA) of the

International Astronomical Union (IAU).

19 World Congress of Epidemiology 2024.

ICCA NEWS

22 ICCA CEO Senthil Gopinath advances to

chairperson of Events Industry Council Board of

Directors.

VENUE NEWS

23 New head of sales aims to grow Sun International

market share.

24 Cape Town welcomes the Radisson Collection

Hotel.

25 Experience Dorp, Cape Town’s hidden hillside

About the cover

The Hampton by Hilton Sandton

Grayston proudly holds the distinction

of being the first Hampton hotel in

Africa.

haven.

MARKET NEWS

26 Tech, sustainability and wellness for the win in

2025.

27 Union of International Associations 2024 Survey

on International Association Meeting Issues.

28 The 7 th Africa Youth In Tourism Summit 2025 to set

the stage in Nairobi.

Association news

AAXO

29 Sustainability and inclusivity—central themes for

2025.

SITE

30 Looking back at 2024 and hoping for a better

2025!

SAACI

32 SAACI Western Cape explores Cape Town’s Top

Secret WWII Tour.

EXSA

34 2025—feel the energy!

EVENT GREENING FORUM

35 Leveraging technology for sustainable event

logistics.

Regulars

DIRECTORY

36 Directory of associations.

MARKET NEWS

38 South African Tourism appoints Darryl Erasmus as

the new COO.

INDEX

38 Index of advertisers and contributors.

THE LAST WORD

39 What trends do you foresee emerging in the travel

sector?

14

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Contact Publications (Pty) Ltd

(Reg No. 1981/011920/07)

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PO Box 414, Kloof 3640, South Africa

TEL: +27 (0)31 764 6977

FAX: 086 762 1867

MANAGING DIRECTOR:

Malcolm King

malcolm@contactpub.co.za

EDITOR:

Irene Costa

gomesi@iafrica.com

GRAPHIC DESIGNER:

Vincent Goode

vincent@contactpub.co.za

DISTRIBUTION MANAGER:

Jackie Goosen

jackie@contactpub.co.za

SALES REPRESENTATIVE:

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gomesi@iafrica.com

PUBLICATION DETAILS:

Business Events Africa

January 2025 — Volume 45 No 01

Business Events Africa has 12 issues a year

and is published monthly. This magazine

is only available in digital format.

publishers of Business Events Africa, is a member of:

Official media partner

Official Journal of the Southern Africa

Chapter of the Society for Incentive

Travel Excellence

Official journal of the

Exhibition & Event Association

of Southern Africa


EDITOR’S COMMENT

Business events are about connections—not being connected

As we enter 2025, I wonder what technology will look like in the next few months.

Technology is constantly evolving, and AI is becoming an increasingly integral part

of our everyday lives.

Credit: Hein Liebetrau

So much so, that in some ways we are

creating relationships with our AI

applications, in the form of

conversations. This is a rather frightening

reality to me, as I believe it will create

confusion about what is human and what

isn’t.

Here is my observation:

In a time where you are never really ‘alone’,

it highlights the fact that we are probably

living in an era where we are at our loneliest.

Technology is breaking down our real

connections, and we are choosing it over

human interaction.

Technology has taken over our daily

lives—we are always ‘connected’ in one way

or another, mostly due to our smartphones.

It is becoming harder and harder to put

down your device.

As technology continues to evolve and AI

becomes an increasingly integral part of our

lives, one thing is clear; the need for inperson

events is even more important today

than before.

Business events offer delegates the

opportunity to make real connections, form

relationships and most importantly, the

human touch—even through a hug, or even

just a smile. Something that no AI can

currently do.

This reality makes me happy—there will

always be a need for in-person conferences,

exhibitions, events, and incentives. The

pandemic showed us how much we missed

in-person connections, when we were

forced into lockdown and could only

interact through a device.

Don’t forget how you felt then. And

remember, when you use technology –

whether AI or any other tool – don’t lose

your human touch.

AI can only take you so far. Are you really

communicating when an AI tool is speaking

on your behalf? Are you comfortable

disconnecting from being ‘connected’? I

suppose it is a preference. Maybe it’s the

control freak in me, but I choose to remain

‘connected’.

As author Joanna Maciejewska said: “You

know what the biggest problem with pushing

all-things-AI is? Wrong direction. I want AI to

do my laundry and dishes so that I can do art

and writing, not for AI to do my art and writing

so that I can do my laundry and dishes.”

The choice is yours.

Irene

Email: gomesi@iafrica.com

Hospitality Junxtion Alliance

is a full-services Sales &

Marketing Representation

company.

Image courtesy of Blueberry Hill Hotel,

Johannesburg

We dedicate ourselves to

promotiong Venues, Hotels,

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4 Business Events Africa January 2025

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Hotels, Lodges &

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NEWS

Leaders Forum is back, empowering the

next generation of industry professionals

with a dedicated programme designed for

students and emerging leaders.

Registration for Meetings

Africa 2025 is now open

Get ready to connect, collaborate, and catapult your business

to new heights! Registration for Meetings Africa 2025, the

continent’s most influential business events trade show, is

now open.

The event, which will run from

24-26 February 2025 at the Sandton

Convention Centre in Johannesburg, will

be the epicentre of African business events

excellence, bringing together exhibitors,

buyers, trade professionals, and future leaders

from across the globe.

Bjorn Hufkie, general manager: MIC sales at

South Africa National Convention Bureau, a

business unit of South African Tourism, said

that the 19 th edition of Meetings Africa will be

more than just a trade show. It will be a

catalyst for transformation, innovation, and

economic growth. “Whether you are an

exhibitor showcasing innovative products, a

buyer curating unique African business event

packages, or a student looking to shape your

future in the industry, Meetings Africa 2025

has something for you! This event is aan

opportunity for the continent’s existing and

aspiring economic drivers to form part of a

dynamic platform shaping the future of

Africa’s thriving business events industry.”

What to look out for at the 19 th edition

of Meetings Africa

This year’s event raises the bar with exciting

new features and a packed programme

designed to ignite growth, and spark

innovation:

• A brand-new educational programme:

Whether a seasoned professional or a firsttime

attendee, you’ll dive into the evolving

business events landscape with a cuttingedge

educational programme developed

in collaboration with leading trade

associations such as SAACI, SATOVITO, SITE,

AAXSO and more.

• Gain insights into critical topics such as

South Africa’s G20 Summit hosting,

macroeconomic trends, youth and skills

development, the power of AI and

technology, and funding opportunities.

• Interactive sessions with industry titans:

Get ready for engaging sessions led by

expert speakers and moderators who will

share their knowledge and inspire you to

think outside the box.

• Connecting the dots for inclusive growth:

Meetings Africa is committed to fostering

inclusive economic growth, job creation,

and contributing to reduction of poverty

by connecting small, medium, and micro

enterprises (SMMEs) with global buyers

through targeted matchmaking events,

paving the way for sustainable partnerships

and groundbreaking innovation.

• Nurturing tomorrow’s leaders: The Future

Who should attend Meetings Africa

2025?

Whether you are an exhibitor showcasing

your latest innovations, a buyer seeking

unique African business event packages, or a

student eager to make your mark on the

industry, Meetings Africa 2025 will be the

incredible platform for you to:

• Network with the best: Forge valuable

connections with influential players in the

African and international business events

arena.

• Discover new opportunities: Explore

diverse products, services, and solutions

that can elevate your business.

• Gain a competitive edge: Stay ahead of

the curve with insights into the latest

industry trends and best practices.

• Be part of something bigger: Contribute

to the growth and development of Africa’s

vibrant business events sector.

Mr Hufkie said: “As the premier trade show

for the business events industry on the

African continent, Meetings Africa is hosted

with the invaluable support of our partners:

Johannesburg Tourism Authority, Gauteng

Tourism, and the Sandton Convention Centre.

Together, these partners uphold the

exceptional standard that Meetings Africa is

known for.”

“Meetings Africa 2025 is set to be our most

impactful event yet. We are thrilled to bring

together the brightest minds in the industry

to highlight the incredible potential of Africa

as a leading business events destination. This

is an unparalleled opportunity to connect,

learn, and grow your business in a dynamic

and supportive environment,” Mr Hufkie

concluded.

Visit www.meetingsafrica.co.za to secure

your spot, and learn more about this mustattend

event.

Meetings Africa Dates

• 24 February 2025:

Business Opportunities Networking

Day (BONDAY)

• 5-26 February 2025

Exhibition Days

Venue

Sandton Convention Centre

Johannesburg

You can visit www.meetingsafrica.co.za and

www.southafrica.net for the latest updates

and announcements.


Business Events Africa January 2025 5

NEWS

G20 Leaders

to convene at African

Energy Week

(AEW) 2025

African Energy Week: Invest in African Energies 2025 will feature a dedicated G20 Africa

Energy Investment Forum, with a focus on signing deals and promoting investment in African

energy.

Asthe largest gathering of energy

stakeholders on the African

continent, this year’s African Energy

Week (AEW): Invest in African Energies will

host the G20 Africa Energy Investment

forum. The event will showcase

opportunities for G20 countries in the

African oil, gas, mining, and renewable

energy space, promising to drive a new

wave of investment across the continent.

Key topics include strategies for increasing

market stability, advancing energy security,

and investing in projects that will make

energy poverty history by 2030.

Dubbed the premier event for the

African energy sector, AEW: Invest in

African Energies 2025 – taking place in

Cape Town from 29 September to

3 October – stands as the leading platform

for advancing socio-economic growth

throughout the continent. As such,

through strategic investment, dialogue,

and collaboration with delegations from

G20 member countries, the event is set to

pave the way for a more resilient,

sustainable, and inclusive energy future

while fulfilling its mandate to make energy

poverty history by 2030.

The G20 forum will connect a strong

slate of government leaders, policymakers,

industry titans, and foreign investors for

five days of deal-signing, one-on-one

dialogues, project updates, exhibitions,

panel discussions, and more. The forum

stands as the premier platform for the

largest economies across the globe to

engage with and invest in African

opportunities.

With ambitious growth plans, vast

untapped resources, and growing

investments, the eyes of the oil and gas

industry are focused on Africa in 2025. In

late December, Senegal and Mauritania

produced the first gas from the massive

Greater Tortue Ahmeyim LNG project. First

LNG production is expected shortly, with

the first LNG cargo expected in Q1, 2025.

Once fully operational, the first phase of

the project is expected to produce around

2.3 million tons of LNG per year, with the

first FLNG vessel having a nameplate

capacity of 2.7 million tons per year.

Meanwhile, global trading and

investment company Mitsui & Co. is

collaborating with energy major

TotalEnergies, and the Mozambique

government, to restart construction of the

delayed $20 billion Mozambique LNG

project. Mozambique is also moving

forward with the development of its Area 4

LNG project, which boasts approximately

85 trillion cubic feet (tcf ) of natural gas.

Energy major ExxonMobil is leading the

construction of the Rovuma LNG facility,

while the Coral FLNG vessel is currently

under construction in South Korea.

One of the largest projects on the

continent, the $5-billion East African Crude

Oil Pipeline recently reached 47.1%

completion and is expected to deliver an

estimated 6.5 billion barrels of crude oil

from Uganda to global markets, once

operational in 2026. Meanwhile, FID is

expected for the Tanzania LNG project this

year, paving the way for the country to tap

into an estimated 36 tcf of natural gas.

Africa’s oil and gas bid rounds for 2025

signal a renewed push to position the

continent as a leading energy frontier.

Libya plans to launch a bid round featuring

22 onshore and offshore exploration blocks

in early 2025, as part of its strategy to

boost oil output to two million barrels per

day within five years. Meanwhile, Algeria’s

first tender in a series of licensing rounds

offers exploration and production

opportunities for six onshore blocks, with

contracts awarded through production

sharing and participation agreements.

Mauritania is expected to auction 15

offshore blocks, leveraging extensive

seismic data and drawing interest from

energy giants such as BP and TotalEnergies.

As part of its six-year licensing strategy,

Angola’s National Oil, Gas & Biofuels

Agency is set to launch a limited public

tender in 2025, offering up to 10 offshore

blocks in the Kwanza and Benguela basins.

With abundant hydrocarbon reserves and a

growing demand for reliable energy

sources, these bid rounds offer

opportunities for international investors

and operators to participate in shaping

Africa’s energy future.

With several investment opportunities

across every facet of the energy value

chain, AEW: Invest in African Energies 2025

and the G20 Africa Energy Investment

forum promises to drive the discussions

that will reshape the trajectory of the

continent’s energy development. The

event will focus on investment,

sustainability, and eradicating energy

poverty in Africa, and stands as the

foremost platform to sign deals and invest

in partnerships across the continent’s

energy sector.



SA TOURISM UPDATE

Panorama, Cape town, Golf course image.

Free for use. From Pixabay.

South African Tourism: an update

South African Tourism (SA Tourism)’s legislative mandate is to promote South Africa as a

world-class destination, through transparent leadership, responsible governance, and

strategic marketing initiatives.

Tourism is a key driver of South Africa’s

economy, and our role is to ensure the

sector remains vibrant and continues

to grow and attract both domestic and

international travellers. The success of our

marketing strategy manifests itself in our

performance.

Tourism sector performance

SA Tourism welcomes President Cyril

Ramaphosa’s reaffirmation of the tourism

sector’s vital role in driving inclusive

economic growth, job creation, and

sustainable development. In his latest letter

to the nation, the President highlighted

South Africa’s unmatched natural beauty,

vibrant cultural heritage, and world-class

infrastructure, which have positioned the

country as a premier tourism destination.

The country’s tourism sector continues

to show strong recovery and growth.

Between January and October 2024, South

Africa welcomed 7.2 million visitors—an

impressive 5.7 per cent increase, compared

to the same period last year. Early

indicators from the recent festive season

suggest strong sector performance, with

high occupancy rates and strong

participation in events across the country.

Business events

In the business events space, SA Tourism has

secured fifty-three bids for international

events in the 2024/25 financial year (1 April

2024 to 31 March 2025). These events are

expected to generate R616-million for the

economy and attract over 24,000 delegates

between 2024 and 2029, further cementing

South Africa’s position as a premier

destination for global conferences and

events.

Governance and leadership updates

SA Tourism remains steadfast in its

commitment to good governance and

ethical practices. The filling of critical vacant

positions within the organisation is ongoing.

The newly appointed chief operations

officer, Darryl Erasmus, assumed office on

7 January 2025. The recruitment process for

chief financial officer and chief internal

auditor is underway.

Marketing and budget management

SA Tourism is actively promoting South

Africa in key markets, with resolute teams

driving campaigns domestically and

internationally. The process to appoint a

global marketing agency in compliance

with National Treasury regulations is

ongoing. SA Tourism is committed to

upholding the integrity of all procurement

processes. An independent forensic

investigation into a strategic events tender

was initiated in December 2024 and is

currently underway.

“As previously corrected in the statement

issued in December 2024, no bidder has

been awarded a R100 million event

management tender. The current SA

Tourism management and leadership team

is committed to interrogating costs. As

such, even inaccurate information about a

non-existent 80 per cent surplus will not

coerce us into spending recklessly. Our

organisational performance at the end of

Nombulelo Guliwe.

December 2024, was at an all-time high of

92 per cent, with 72 per cent of our budget

already spent demonstrating commitment

to budget optimisation,” said Nombulelo

Guliwe, chief executive officer of South

African Tourism.

Looking ahead

SA Tourism’s goal is to build confidence in

South Africa as an attractive global

destination. SA Tourism remains focused on

driving sustainable growth in the sector and

we are unwavering in our commitment to

showcasing our country’s unparalleled

beauty – including our rich cultural and

natural heritage – to the world, while driving

inclusive economic growth, and

contributing to the reduction of

unemployment.



COVER STORY

HAMPTON BY HILTON SANDTON GRAYSTON

OPENS — A BRAND FIRST IN AFRICA

Hampton by Hilton Sandton Grayston marks the first Hampton by Hilton hotel in Africa.

Acontemporary hotel in the heart of

Johannesburg’s prominent Sandton

district, the property offers a blend

of comfort, convenience, and

modern amenities tailored for

business and leisure travellers alike.

Kathleen Hedges, general manager,

Hampton by Hilton Sandton Grayston said: “I

am absolutely thrilled and incredibly proud

to open the first Hampton by Hilton in

Africa. Our guests will experience the

brand’s signature friendly and authentic

service, premium sleep experience, free hot

breakfast, high-quality accommodations,

and value-added amenities—all backed by

the 100% Hampton Guarantee.”

The team at Hampton by Hilton Grayston

Sandton is fully committed to delivering

exceptional and reliable service, and this is

what distinguishes the hotel from others.

Kathleen Hedges.

The brands signature waffles are served in

The Hub, providing guests with a delicious

start to their day. 24/7 Snacks retail also

offers a selection of snacks and drinks onthe-go.

Complimentary Wi-Fi services are

provided, and fitness enthusiasts can work



COVER STORY

up a sweat at The Active Hub.

Here’s a detailed look at what you can

expect from Hampton by Hilton Sandton

Grayston:

Little Things Make a Big Difference

Whether you’re planning a memorable trip

or preparing to crush a big presentation,

you deserve a friendly and reliable hotel

designed to help you reach your goals.

Hampton by Hilton Sandton Grayston

guarantees an experience that you can

count on.

Breakfast is on us

We are the first to believe that your stay

should include a free hot breakfast. The

signature Hampton by Hilton waffle helps

start your day with a smile and creates a

breakfast experience for all to enjoy. In the

mood for eggs, fresh fruit, and more? It’s all

here for you, every morning.

Sleep Peacefully at Hampton by

Hilton Sandton Grayston

What makes a good night’s sleep? Here’s

our secret: it’s not just one thing. It’s an

entire experience working together, from

finding the perfect pillow (we’ve got

fluffiness levels for everyone) to sinking

into the premium mattress of your dreams.

We designed every detail, so you sleep

peacefully at the hotel—catching the best

sleep, all night long, so you wake up ready

for the day ahead.

Hotel Features

• A service backed by the ‘100% Hampton

Satisfaction Guarantee’.

• Complimentary Wi-Fi.

• Complimentary breakfast at The Hub—

from hearty hot dishes to light, healthy

options, our breakfast menu caters to all

tastes and preferences.

• 24/7 Snacks offering a selection of snacks

and drinks on-the-go.

• The Active Hub is the perfect space to

elevate your fitness routine, designed to

accommodate all levels.

• On-site laundry.

• Secure parking, at a nominal charge.

Hotel Room Breakdown


features 158 guest rooms.

• 125 Queen Rooms

• 14 Twin Rooms

• 7 King Rooms

• 5 Super King Rooms

• 7 Queen Accessible Rooms

About Hilton Honors

Hilton Honors is the award-winning guest

loyalty programme for Hilton’s world-class

brands comprising more than 8,300

properties in 138 countries and territories.

Hilton Honors members who book directly

through preferred Hilton channels have

access to instant benefits, including a

flexible payment slider that allows members

to choose nearly any combination of Points

and money to book a stay, an exclusive

member discount and free standard Wi-Fi.

Members also have access to contactless

technology, exclusively through the

industry-leading Hilton Honors app, where

members can check in, choose and access

their room using Digital Key. Hilton Honors

offers more than 200 million members

hundreds of ways to earn and redeem

Points, including with select co-branded

credit cards. Members can redeem Points

for free nights, purchases on Amazon,

exclusive experiences, charitable

contributions and more. The programme is

free to join and travellers can enrol online at

hiltonhonors.com. Learn more about Hilton

Honors at stories.hilton.com/hiltonhonors,

and follow Hilton Honors on Facebook, X

and Instagram.

How the Digital Key works:

• Access your room and other hotel areas,

without going to the check-in counter.

• Check in digitally, and select your room

before arriving at the hotel.

• Share your Digital Key with up to four

people and/or devices.

• Revoke shared keys at any time.

Service with a Smile

The team at Hampton by Hilton Sandton

Grayston makes you feel welcome

throughout your stay.



COVER STORY

Meet the Team

Elaine Jesseman: If you’re looking for

someone who truly understands

hospitality, that’s Elaine.

Meet Adinand Louw: Bringing People

Power to Hampton by Hilton Sandton

Grayston

Meet Sunania Sahadeo: Cooking up Joy at


Our Commercial Manager started her

journey with a simple conversation in a

department store that sparked a 15-year

adventure across international branded

hotels. Elaine is now bringing her wealth of

experience and natural flair for connecting

with people to Africa’s first Hampton by

Hilton property.

What does ‘Hamptonality’ mean for

guests?

“Sandton is full of beautiful hotels, but

we’re doing something different,” Elaine

explains. “You’ll get a stunning experience,

without the hefty price tag. Our team

brings their real personalities to work—no

rehearsed greetings, just genuine

connections.”

Behind the scenes

Elaine has spent 15 years in hospitality, and

she’ll tell you candidly—it’s all about

reading the room. “Sometimes guests want

a chat, sometimes they just want their key.

We get it. That’s why we’ve trained our

team to be real people first, hotel staff

second.”

Fun facts

• Most-heard phrase: “But Elaine said…”

(even when she didn’t!)

• Most unusual request: Taking a 2am

check-in call.

• Career motto: “Never give up—your time

will come.”


Grayston Promise

“We’re not trying to be another hotel in

Sandton. We’re creating a space where all

travellers can feel at home, where families

can relax, and where everyone receives great

service, without the premium price tag.”

With experience in managing teams of 48

different nationalities across Dubai and Abu

Dhabi, Adinand brings a uniquely global

perspective to his role as People Operations

Manager. It’s his understanding of what makes

South African hospitality special that’s playing a

key role in shaping the hotel's distinctive culture

in its locale.


guests?

“South African hospitality and humour are

different from anywhere else in the world,”

Adinand explains. “We’re looking for

personalities who can turn any situation around

with authentic South African warmth.”

What we’re building

• A team that brings their true personalities to

work.

• Cross-cultural connections, with multilingual

staff.

• An environment where every team member

can grow.

Behind the scenes

Adinand’s recruitment approach is unique:

candidates share their talents – from poetry

to dancing – and reveal their superpowers.

“We’re recruiting for personality and skill.

Authenticity is something you either have or

you don’t.”

Fun facts

• Adinand’s superpower? Making wine

disappear!

• Originally planned to teach English in South

Korea.

• Favourite interview question: “What’s your

superpower?”


Grayston Promise

“When you walk into Hampton by Hilton

Sandton Grayston, you won’t get a standardised

welcome. You’ll meet real people who serve

with their hearts and bring their authentic

selves to every interaction. That’s what makes us

different.”

At just 26, Sunania is proving that

youthfulness and passion are a powerful

combination in hospitality. She’s bringing

fresh energy and a deep understanding of

the culinary world to connect people to

Africa’s first Hampton by Hilton hotel.

What’s different here?

“We’re breaking the mould where Chefs stay

hidden. Here, everyone from our Chef de

Partie to our Sous Chef comes out to

interact with guests about the food we’re

preparing,” Sunania shares.

What we’re serving

• Famous Hampton by Hilton waffles, with a

South African twist.

• Comfort curries to Malay-style food.

• On-the-go options for business travellers.

• Flexible, healthy alternatives for various

dietary options.

Behind the scenes

“Food isn’t just about eating—it’s about

creating memories. Growing up, every

family gathering was centred around meals.

That’s what we’re recreating here—those

moments where food brings people

together.”

Fun facts

• Sunania’s culinary journey began in a

garage bakery kiosk.

• Favourite menu items? “Anything with

carbs!”

• Career motto: “Don’t do it for the money,

do it for the experience.”


Grayston Promise

“We are creating comfortable, memorable

experiences through good food and

genuine interactions. Whether you’re a

business traveller needing a quick breakfast

or a family wanting a relaxed dinner, we are

here to make it special.”



COVER STORY

Meet Nisha Makkan: The Heart of

Hampton by Hilton Sandton Grayston’s

Guest Experience

Meet Tracy Majola: Crafting comfort at


Meet Heino Juterbock: making numbers

work at Hampton by Hilton Sandton

Grayston

As Guest Operations Manager, Nisha is

determined to transform the way hotels engage

with their guests. After 14 years in hospitality,

including opening several major properties and

managing VIP guest relations, Nisha’s learnt that

genuine hospitality isn’t about following

scripts—it’s about creating moments where

every guest feels truly seen and valued. It’s this

philosophy that Nisha’s bringing to Africa’s first

Hampton by Hilton hotel.


guests?

“If you’re feeling like 20 per cent today, we’ll be

your 80 per cent,” Nisha explains. “We want to

bring in kindness and genuine connections. It’s

about showing people that there are still folks

who care about what’s happening in their lives.”

What we’re offering

• Pet-friendly spaces with dedicated play

areas.

• Multilingual staff, including Mandarin

speakers.

Behind the scenes

“We’re breaking traditional hotel rules. Even our

back-office team will be in the breakfast room,

welcoming guests and sharing stories.

Everyone, from finance to housekeeping, is part

of the guest experience.”

Fun facts

• First career advice? “Wear higher heels so

that people take you seriously.”

• Best hotel lesson: “Polish 200 glasses if that’s

what it takes to get noticed.”

• Chose to follow her passion for hospitality

instead of meeting expectations of

becoming a doctor or lawyer.

The Hampton by Hilton Sandton Grayston

Promise

“We’re not here to be another hotel. We’re

creating a space where every guest feels seen

and valued, where real connections happen

naturally, and where personality shines through

in every interaction.”

As Housekeeping team leader, Tracy isn’t

just managing rooms—she’s leading a

transformation in hotel housekeeping. With

extensive experience across South Africa,

and four years spent transforming facilities

management in Saudi Arabia, Tracy

understands that exceptional housekeeping

goes beyond just pristine rooms—it’s about

creating personal connections that make

guests feel at home.


guests?

“This isn’t your traditional hotel,” Tracy

explains. “Our housekeeping team wears

jeans and cool sneakers, share their

personalities, and leave personal notes for

guests.”

What we’re offering

• Sustainable amenities with refillable

dispensers.

• Personal notes from the housekeeping

team in every room.

• Cross-trained staff who take ownership of

the guest experience.

Behind the scenes

“We’re here to grow people, to help them

move up. I am able to rest assured, as my

team runs everything perfectly—that’s

success to me.”

Fun facts

• Returned to hospitality after discovering

facilities management wasn’t her ‘heart

job’.

• Believes in hiring for attitude.

• Tracy says that the best ideas come from

listening to your team.


Grayston Promise

“When you walk into your room, you should

feel the difference immediately. This isn’t

just about cleanliness—it’s about creating a

space where you instantly feel welcomed

and at home.”

From studying architecture, to mastering

hotel finances over a 30-year career, Heino

brings a unique perspective to his role as

Finance Operations Manager. He has

journeyed through every aspect of

hospitality – from culinary, to hotel

operations and finance – which has taught

him that exceptional guest experiences and

smart financial management go hand-inhand.


guests?

“Every cent gets turned around ten times, but

our focus is clear—if it impacts the guest

experience positively, it’s not a cost, it’s an

investment.” Heino explains. “We’re breaking

away from the old ‘big, bad wolf’ finance

department that just says “no”. Instead, we’re

partners in creating value for our guests.”

What we’re managing

• Competitive pricing that delivers real value.

• Smart procurement that maintains quality.

• Department-owned budgets that

empower teams.

• Cost-effective-measures that don’t

compromise experience.

Behind the scenes

“I’ve learned to prioritise work-life balance.

When I work, I work hard and also prioritise

family time. That’s the culture we’re

building—because happy staff create happy

guests.”

Fun facts

• Acquired hospitality skills from the kitchen

up, beginning as a fill-in chef.

• Calls himself the ‘father figure’ of the young.

• Known for saying: “We’ll find a solution.”


Grayston Promise

“We’re providing a premium experience at

accessible prices. It’s about being lean and

smart with our resources while ensuring that

every guest receives exceptional value.”



COVER STORY

Meet Bagolo Molea: Selling the Hampton

by Hilton Experience at Hampton by

Hilton Sandton Grayston

Meet Kgomotso Khomo: Engineering

excellence at Hampton by Hilton Sandton

Grayston

As Sales Manager, Bagolo brings infectious

energy and authenticity to every client

interaction. Her natural ability to build

relationships has proven invaluable in

introducing Africa’s first Hampton by Hilton

hotel to the market, where she’s

challenging perceptions about what

hospitality means in Sandton.


guests?

“This isn’t just another hotel—we’re

creating something fresh in Sandton,”

Bagolo explains. “Hampton by Hilton

Sandton Grayston has a vibrant personality.

We’re youthful and are changing how

people think about hotel experiences.”


• Modern amenities that matter to today’s

traveller.

• Hilton Honors benefits.

• Versatile spaces for both business and

leisure.

Behind the scenes

“When you’re introducing something new,

you have to take time to explain the vision.

I love watching people’s faces light up

when they understand what our hotel is

about.”

Fun facts

• Bagolo’s first position in the hotel

industry taught her “personality sells

more than anything”.

• Known for her infectious laugh that

echoes through meetings.

• Believes that the best sales pitch is just

being yourself.


Grayston Promise

“We’re not just selling rooms—we’re

inviting people to be part of something

different in Sandton. Whether you’re a

corporate or leisure guest, you’ll find your

place here.”

From constructing mines in West Africa to

managing water treatment facilities, Kgomotso

brings diverse Engineering expertise to his role

as Engineering Health & Safety Manager. His

transition to hospitality reflects a fresh

approach—technical excellence, combined

with genuine human connection.


guests?

“At Hampton by Hilton Sandton Grayston,

Engineering isn’t just about fixing things,”

Kgomotso explains. “It’s about creating a

home-away-from-home experience. The

culture here breaks down traditional barriers—

there’s no strict hierarchy. When something

needs attention, anyone can step in to help.”


• State-of-the-art building systems.

• Sustainable energy solutions.

• Smart room technology.

• Excellent fire, life and safety systems.

Behind the scenes

“People don’t think about what goes into a

light switch working correctly, getting instant

hot water on the sixth floor or when the heat

pumps are in the basement. These small

details make a huge difference to the guest

experience.”

Fun facts

• Kgomotso created a makeshift air cooler,

using just a fan and an ice bucket, during a

heatwave.

• Admits that the pastry kitchen is his

favourite behind-the-scenes spot.

• Traded construction sites for hospitality,

because he wanted more human

connection.

The Hampton by Hilton Sandton Grayston

Promise

“We’re creating a space where everything

works seamlessly, but more importantly, where

every technical solution has a human touch.

It’s not just about fixing problems—it’s about

making people smile.”

Hotel address:

93 Grayston Drive, Johannesburg, 2149

Tel: 010 158 1800

Email:jnbgs_res@hilton.com

Website: hamptonbyhilton.com



LOCAL PERSPECTIVE

Why 2025 will be the year of

bigger and better events

The Covid-19 pandemic upended virtually every aspect of our lives, but one of the sectors most

profoundly affected was the events, hiring, and hospitality industry. From the sudden halt of

conferences and exhibitions to the shuttering of weddings, festivals, and corporate gatherings, the

event industry experienced a devastating disruption.

By Ella O’Connell, event manager at Urbantonic PTY LTD

As we slowly moved through the

pandemic and began to adjust to a

new reality, the world of event

management evolved. The aftermath of the

pandemic has ushered in a ‘new normal’ for

the industry — one that blends technology

with human connection, embraces

sustainability, and prioritises health and safety.

Looking ahead, 2025 promises to be a

landmark year for events. With lessons

learned from the pandemic, we can expect a

resurgence of bigger and better events, as

companies within the events and hiring

world harness the best of both worlds:

physical and digital, sustainability and

extravagance, connection and technology.

Expect conferences, festivals, and

corporate gatherings to become more

immersive and expansive than ever before.

The focus will shift from simply gathering

people in a space, to creating an atmosphere

that stimulates all the senses. From

interactive booths and experiential brand

activations, to larger-than-life stage designs

and entertainment, 2025 will see events take

on an epic scale, transforming traditional

conferences and exhibitions into multisensory

experiences.

The furniture and event hire industry plays

a crucial role in this evolution. As companies

look to make their events visually stunning

and immersive, they will demand innovative

designs, interactive setups, and sustainable

solutions that enhance both the aesthetic

and environmental aspects of the event. This

opens opportunities for furniture rental

businesses to provide more customised,

sustainable, and high-tech solutions that can

elevate any event to the next level.

Sustainability to take centre stage

One of the most significant shifts in the postpandemic

event industry is the heightened

emphasis on sustainability. The events world

has long been associated with waste. From

single-use plastics and disposable decor to

excessive energy consumption and travel

emissions. However, with growing concerns

over climate change, the demand for

environmentally conscious practices is

becoming increasingly urgent.

In 2025, sustainability will be a key driver

of event planning and execution.

Companies in the events and hiring sector

will continue to adopt greener practices,

focusing on reducing waste, reusing

materials, and minimising their carbon

footprint. Furniture rental companies, for

instance, will embrace more sustainable

sourcing of materials, prioritise the use of

biodegradable or recyclable items, and

implement a circular economy model where

furniture is reused and refurbished rather

than disposed of.

Beyond the physical products used,

companies hopefully will be more

intentional about reducing energy

consumption during events, using

renewable energy sources. The demand for

zero-waste or low-carbon events will be

stronger than ever, and businesses that can

meet these demands will position

themselves as leaders in a rapidly changing

industry.

The power of experiences and

engagement

People have grown increasingly hungry for

meaningful experiences. While technology

plays a major role in shaping the future of

events, the emphasis will be on creating

authentic, engaging experiences that foster

connections and leave lasting memories.

Whether it be through immersive

environments, personalised interactions, or

one-of-a-kind performances, 2025 will be the

year where experiential marketing and event

engagement reach new heights.

Attendees of events will seek out moments

that offer more than just a platform for

networking or entertainment — they’ll want

immersive experiences that make them feel

something, that tap into their emotions, and

that inspire them to take action.

2025, the year of transformation and

growth

As the world continues to find its feet,

following the pandemic, the event and

furniture hiring industries are entering an

exciting new era. The ‘new normal’ is a hybrid

world where in-person gatherings coexist

with digital experiences, where sustainability

and innovation drive success, and where

health, safety, and engagement are at the

forefront of every event.

In 2025, the industry will thrive, with

bigger and better events that deliver more

than just content or entertainment; they’ll

provide memorable, immersive, and

meaningful experiences. With advancements

in technology, a stronger emphasis on

sustainability, and an ever-growing desire for

connection, 2025 will undoubtedly be a

transformative year for the events industry, a

year where creativity, human connection,

fun and technology converge to redefine

what it means to experience an event.

Who is Ella O’Connell?

Ella O’Connell is the assistant events

manager at Urbantonic. Ella is 25 years

old, from Durban, KwaZulu-Natal and has

been working for Urbantonic for the past

six months, after three years of working

and travelling abroad. “The lessons I have

learnt over the years, in all aspects of life,

have been invaluable. Only bigger and

better things to come in 2025!”



SUSTAINABILITY FEATURE

Image by PublicDomainPictures from Pixabay.

Chat’r Xperience launches EcoExhib

Chat’r Xperience recently launched EcoExhib by Chat’r, a transformative new division

dedicated to addressing the growing demand for sustainable exhibition stands, branding

solutions, and promotional event elements.

With this launch, Chat’r Xperience

reinforces its leadership in delivering

innovative, eco-friendly, and clientfocused

solutions to the South African events

industry. “At Chat’r, we have always been at

the forefront of driving sustainability in the

events industry,” said John Arvanitakis,

founder and chief executive officer of Chat’r

Xperience.

“EcoExhib by Chat’r is the next step in our

commitment to delivering solutions that not

only meet our clients’ needs and budgets, but

also contribute meaningfully to a greener,

more sustainable planet.”

EcoExhib by Chat’r offers clients a

comprehensive, two-pronged solution:

• EcoDesign with Xanita inside: A bespoke,

custom-designed stand division featuring

Xanita’s eco-friendly, locally manufactured

materials.

• Triga Modular System: A durable, costeffective,

and sustainable modular display

solution, available through Chat’r as an

official Triga reseller.

Crafted from Xanita’s environmentally

friendly materials, these stands are ideal for

exhibitions, events, and retail platforms.

“EcoDesign with Xanita inside is also the

world’s first Type 1 eco-label product, further

emphasising its sustainability credentials,” Mr

Arvanitakis noted. “This is a high-quality,

proudly South African product that not only

supports environmental sustainability, but

also underscores our commitment to

economic sustainability by supporting local

communities where the product is

manufactured.”

The modular, versatile design of EcoDesign

with Xanita inside allows for multiple uses,

reducing waste while providing unmatched

strength, acoustic properties, and aesthetic

appeal. Each stand is designed for quick

assembly without tools. and can be reused up

to five times. “The launch of EcoDesign with

Xanita inside enables us to continue

delivering the award-winning, unique custom

designs our clients associate with Chat’r, while

empowering them to actively contribute to a

greener future,” Mr Arvanitakis said.

Triga Modular System for clients seeking a

more efficient and budget-friendly option

without compromising on environmental

responsibility, Chat’r has partnered with Triga

as an official reseller. Triga’s premium, locally

manufactured module system offers a fast,

flexible, and professional solution for

exhibition stands and displays.

“As part of EcoExhib by Chat’r, we wanted

to ensure we offered an alternative solution

for clients needing a shell-type system or

quick-build exhibition stands,” Mr Arvanitakis

explained.

“Triga provides exactly the right balance of

efficiency, durability, and sustainability,

making it an ideal choice for economical

setups that still align with our clients’ green

goals.” Triga’s tool-free assembly, lightweight

components, and seamless graphics ensure

quick setup, transportability, and a sleek

finish. Its reusability and modular design

make it a cost-effective and environmentally

conscious choice for any brand.

A commitment to sustainability and

innovation, EcoExhib by Chat’r, represents

more than just a new product offering — it

reflects Chat’r Xperience’s ongoing mission to

lead the South African events, activation,

branding, and retail industry toward a more

sustainable future. By combining innovation

with environmental responsibility, Chat’r

continues to elevate the standard for ecofriendly

event solutions, while supporting

local manufacturing and community

development.



SUSTAINABILITY SUSTAINABILITY FEATURE

ExpoGuys launches industry-first

Sustainable Stand Grading System

In an era where sustainability has become non-negotiable in business practices, ExpoGuys

has taken a pioneering step in the exhibition industry with the launch of its Sustainable Stand

Grading System.

The initiative reflects the company’s

ongoing commitment to reducing its

environmental footprint, while setting a

new standard for sustainable practices in

stand-building and event services.

Defining sustainability in the exhibition

industry

Sustainability can vary significantly across

industries, and what’s deemed sustainable for

one may not apply to another. ExpoGuys’

directors John Webb and Patrick Cronning

underscore this complexity:

“Sustainability is not a one-size-fits-all

concept. For us, it means operating in a way

that minimises environmental impact across

every facet of our business. We aren’t perfect,

but we are passionate about doing

everything in our power to reduce our carbon

footprint.”

ExpoGuys’ approach emphasises

incremental, collective contributions to

sustainability. By continuously refining

processes, educating staff, and engaging

clients, the company strives to make

sustainability an integral part of its operations.

Sustainability Grading System: Raising

awareness and accountability

The highlight of ExpoGuys’ sustainability efforts

is its Sustainable Stand Grading System, an

innovative way to evaluate and communicate

the environmental impact of exhibition stands.

Each stand is assessed across multiple criteria,

including flooring, structure, lighting, branding,

and furniture. Materials are graded based on

their sustainability, with the overall stand

receiving a Gold, Silver, or Platinum certification.

For instance:

• Flooring options such as carpet tiles and

rubber mats, which can be reused for

multiple events, receive the highest scores.

• LED lighting and modular aluminium

structures contribute significantly to higher

sustainability grades.

“This system not only raises awareness

among clients, but also challenges our

designers and sales staff to think sustainably

throughout the design and build process,”

Pooja Patel and Lindsay Milazi, two of our

senior designers note: “It’s not an exact

science, but it’s a step in the right direction.”

The grading system also serves as an

educational tool for clients, helping them

understand the long-term cost-effectiveness

and environmental benefits of sustainable

stand choices. Clients receive a certificate

with a scorecard detailing the sustainability

elements of their stand, reinforcing the

importance of eco-friendly practices.

Electrical energy efficiency and climatefriendly

rentals

ExpoGuys’ sustainability initiatives extend to

its electrical and climate control hire services:

• Energy-efficient lighting: The use of LED

technology reduces electricity consumption

at events.

• Reusable cables: electrical equipment is

designed for repeated use, minimising waste.

• Eco-friendly cooling and heating: Lowconsumption

evaporative coolers and

infrared heaters are offered as alternatives to

traditional HVAC systems.

• Solar: Our production and offices are 75 per

cent solar powered.

We will continue to expand further on our

efforts to make our business more

sustainable.



CASE STUDY

Image by lumeza from Pixabay.

The 32 nd General Assembly

(GA) of the International

Astronomical Union (IAU)

06-15 August 2024, Cape Town, South

Africa

The 32 nd General Assembly (GA) of the

International Astronomical Union (IAU) was

held for the first time in the 105-year history

of the IAU, on the African continent. Hosting

this event on the African continent is

recognition of the incredible strides that

African astronomy has taken in recent years.

Lara Le Roux, Project Manager of the 32 nd

General Assembly (GA) of the International

Astronomical Union (IAU), shared her

insights into the event.

Principal Host

The National Research Foundation (NRF)

was the principal host of this event, with

support from the Department of Science and

Innovation (DSI) and the African

Astronomical Society (AfAS).

Partnering with the

South Africa National

Convention Bureau

(SANCB)

The SANCB supported the IAU

General Assembly 2024. It was

crucial to have support of the

SANCB for a conference of this

nature, especially since it was being

held in Africa for the first time.

The SANCB contributed greatly to

increasing South Africa’s prospect

of hosting a conference of this

magnitude, through the Bid

Support Programme. The

programme was set up to attract

international meetings to South

Africa. The financial assistance

included bid support, delegate

boosting, site inspections and

onsite support services, making it

possible to host the event in South Africa.

SANCB’s bid support strengthened our bid

and showed South Africa’s commitment to

this congress.

Dr Shazrene Mohamed, a member of the

bid committee, and astronomer at the

South African Astronomical

Observatory and the University of Cape

Town, shared her insights: “The support

for the bid from not only astronomers

but also industry, academic institutions,

and government was phenomenal, and

its success is a testament to what we

can accomplish through our united

efforts. For astronomers, winning this

bid was like winning the bid to host a

Football World Cup or the Olympics. It’s

time for Africa!”


#MeetInSouthAfrica

southafrica.net


CASE STUDY

What is the International

Astronomical Union?

The International Astronomical Union (IAU)

was founded in 1919. Its mission is to

promote and safeguard the science of

astronomy in all its aspects, including

research, communication, education, and

development, through international

cooperation.

The IAU has a membership of 12,715 in 92

countries and collaborates with various

scientific organisations worldwide.

What Sector does the

International Astronomical

Union operate in?

Astronomy operates in the science,

technology, and innovation industry. South

Africa has a growing science and technology

industry, with a focus on innovation and

technology-based services.

The Department of Science and Innovation

seeks to boost socio-economic development

in South Africa through research and

innovation.

Astronomers study the cosmos using

telescopes and math to develop and test

theories about how the universe works.

Some astronomers also work on systems for

energy storage, global communications, and

space exploration.

In South Africa, there are good opportunities

in astronomy due to two large projects: the

Southern African Large Telescope (SALT) and

the South African Square Kilometre Array

Project (SA SKA), which includes the Karoo

Array telescope (MeerKAT).

The 32 nd General Assembly

(GA) of the International

Astronomical Union (IAU)

The IAU General Assembly is the biggest

international meeting of the astronomy

community and is relevant to policymakers in

this discipline. It is a major event for

astronomers worldwide, held every three

years, to advance research, foster

collaboration, and address

contemporary challenges in

astronomy. The 33 rd General

Assembly will take place in Rome,

Italy in 2027. Previous GA’s were

held in Busan, Korea (2022), Vienna,

Austria (2018), Honolulu, Hawaii

(2015), Beijing, China (2012), Rio de

Janeiro, Brazil (2009), Prague, Czech

Republic (2006), Sydney, Australia

(2003). The GA’s began taking place

in 1922, with the 1 st conference

being held in Rome, Italy (1922).

What is the

International

Astronomical Union

focused on?

The key activity of the IAU is the

organisation of scientific meetings.

Every year, the IAU sponsors nine

international IAU Symposia. The

IAU Symposium proceedings series

is the flagship of the IAU

publications. Every three years, the

IAU holds a General Assembly,

which offers six IAU Symposia, some

15 focus meetings, and individual

business and scientific meetings of

divisions, commissions, and working

groups and offices. The proceedings

of focus meetings are published in

the Astronomy in Focus series.

Among the other tasks of the IAU

are the definition of fundamental

astronomical and physical

constants, unambiguous

astronomical nomenclature, and

informal discussions on the

possibilities for future international

large-scale facilities. Furthermore,

the IAU serves as the international

authority for assigning designations

to celestial bodies and surface

features on them. The IAU also

works to promote research,

education, and public outreach

activities in astronomy for the

public.

Value to the South African

economy

Estimated Macro-Economic Impact of the

Congress – R143,404,800

The 32 nd General Assembly of the IAU was

opened by the South African Minister of

Science, Technology and Innovation, Blade

Nzimande.

Delegate numbers

There was a total of 2,648 participants (2,045

in person and 603 virtual) from 107 countries

(28 of those being African countries). There

were 211 science sessions (including

plenaries) and 16 poster sessions – all fully

hybrid – and numerous other meetings, side

events, social functions, and outreach

activities. There were 20 sponsors and 43

exhibitors. The immersive platform Spatial

had over 4,200 views, and there were over

1,100 active members on Slack, with 21,733

messages sent throughout the event.

The open access streams (first time) on

YouTube had 20,200 views and 374

subscribers. There were 8,200 unique viewers

and over 300 returning viewers. Media

coverage was extensive, with media

monitoring services reporting a total media

circulation of 87,993,115.

What is the importance of

hosting the 32 nd General

Assembly (GA) of the

International Astronomical

Union (IAU) on the

continent?

South African astronomy has taken incredible

strides in recent years. The 32 nd General

Assembly (GA) of the International

Astronomical Union (IAU) provided a voice to

Africa in the global astronomical endeavour

and brought attention to the excellent

science and education conducted on the

continent. This was an opportunity for many

African astronomers to take part in one of

the world’s biggest astronomy meetings and

to be able to contribute to an enduring

legacy of astronomy on the continent.


#MeetInSouthAfrica

southafrica.net


CASE STUDY

It is a major event for astronomers worldwide,

held every three years to advance research,

foster collaboration, and address contemporary

challenges in astronomy.

This was the first time in the history of the IAU,

since its establishment in 1919, that this triennial

event was held on the African continent. As the

African astronomy community, the National

Organising Committee wanted to use the GA to

do more than any other science meeting—they

wanted it to make an impact and change how

the world saw Africa. This vision was captured in

Vision 2024, a document that was initiated soon

after the GA bid outcome was announced in

2018, shared widely and shaped openly by the

astronomy community on the continent, to

become our guiding ambition and spirit in all the

work that followed.

Africa has a long and rich relationship with

astronomy, dating back millennia. The world

recognised the unique geographical importance

of Africa in global astronomy almost two

centuries ago, with the establishment of the

Royal Observatory, Cape of Good Hope in 1820.

Since then, Africa’s contributions to global human

knowledge have both independently and

collaboratively grown from strength to strength.

The beginning of the 21 st Century has

seen a renewal of Africa’s strong

heritage of astronomical excellence.

The IAU has held Middle East and

Africa Regional Meetings since 2008.

The Entoto Observatory in Ethiopia,

has been operating as an independent

research centre since 2013.

The international community is

recognising the investments and

concerted efforts that South Africa

has been making in growing the

discipline of astronomy in Africa.

Today, Africa is home to the largest

optical telescope in the southern

hemisphere (SALT), the largest and

most powerful radio telescope in the

southern hemisphere (MeerKAT), and

will play host to a large part of the

international Square Kilometre Array

(SKA) Project, whose African

partnership includes Botswana,

Ghana, Kenya, Madagascar, Mauritius,

Mozambique, Namibia, South Africa,

and Zambia. The SKA telescope is

expected to start conducting science

observations in the mid-2020s.

Image by lumeza from Pixabay.

Legacy and outcomes

• The extensive outreach and education

activities during the GA reached

approximately 28,000 school learners, 85

educators, and approximately 3,800

general public. An extensive grants

programme, funded by the IAU, Simons

Foundation, DSI, and a crowdfunding

campaign by LSST-DA, provided 911 grants

to participants.

• Another first was the establishment of an

African craft market within the venue

itself, engaging local small businesses and

allowing participants to meet and support

South African entrepreneurs.

• A highlight of the outreach and

engagement efforts was that, in

celebration of Women’s Day on

9th August, there was a live link to the

International Space Station, where school

children got to speak to astronaut Sunita

Willams, while having astronauts Dr Mae

Jemison and Dr Sian Proctor in the room in

Cape Town.

• There were 211 science sessions (including

plenaries) and 16 poster sessions—all fully

hybrid, with 100 Raspberry Pis running

with webcams on 40" screens, allowing

poster presenters to be online on Zoom or

in person.

• The equipment will be donated to various

schools and centres in underserved

communities.

• It was the first time that any VRcompatible

immersive platform (Spatial)

was used for an IAU GA.

• The extensive programme of social events

ensured that participants were exposed to

African culture, as well as what can only be

described as the humanity of scientists.

This human touch was a highlight

mentioned by many participants.

• With the assistance of Wesgro, the event

will apply for the Incredible Impacts

Programme 2025 through BestCities. The

Incredible Impacts Programme celebrates

the ‘beyond tourism’ value of international

association meetings to create a powerful

platform to advocate their positive

societal impact.

For more information on the Bid Support

programme, please click here.

#MeetInSouthAfrica

southafrica.net



CASE STUDY

Image by Afif Ramdhasuma from Pixabay

World Congress of

Epidemiology 2024

September 24-27, Cape Town, South Africa

The World Congress of Epidemiology 2024

was held in Africa for the first time. Landon

Myer, Conference Chair shared his insights

into the World Congress of Epidemiology

2024 (WCE2024).

Hosting the WCE2024 on the African

continent is a significant milestone, as it

highlights the region’s unique public health

challenges and opportunities. Africa faces a

high burden of infectious diseases, including

HIV/AIDS, malaria, and tuberculosis,

alongside a rising prevalence of noncommunicable

diseases. The congress

provides a global platform to address these

issues, fostering international collaboration

and generating solutions tailored to the

African context. It also supports capacity

building by equipping African

epidemiologists and public health

professionals with cutting-edge knowledge

and skills while promoting equity

and inclusivity in global health

discussions. Additionally, the event

encourages regional partnerships,

enabling countries across the

continent to collaborate on shared

health priorities.

What is the

International

Epidemiological

Association (IEA)?

The International Epidemiological

Association (IEA) is a global

professional organisation

dedicated to promoting the

development and use of

epidemiology to improve health

and well-being worldwide.

Established in 1954, the IEA fosters

collaboration, research, education,

and advocacy in the field of

epidemiology.

The World Congress of

Epidemiology

The World Congress of Epidemiology (WCE)

is the premier international scientific

conference organised by the IEA. Held every

three years, the WCE serves as a global

platform for epidemiologists, public health

professionals, and researchers to share

knowledge, discuss advancements, and

collaborate on addressing public health

challenges.

These congresses have been instrumental in

shaping the field of epidemiology, fostering

international collaboration, and addressing

global health issues.

The inaugural congress took place in

Noordwijk, Netherlands, in September 1957.

The next WCE will take place in 2027 in

Medellin, Colombia, with further details to

be confirmed.


#MeetInSouthAfrica

southafrica.net


CASE STUDY

Image by Leo from Pixabay.

The Sector the IEA operates

in

The IEA operates in the public health and

epidemiology sector. Its primary focus is on

advancing the science and practice of

epidemiology, to improve health outcomes at

both population and individual levels. The

organisation works across academia, research,

healthcare, and policymaking, fostering global

collaboration to address health challenges such

as disease prevention, health promotion, and

the study of factors influencing health and

disease distribution.

South Africa has always actively contributed to

the growth of sciences and technology. Ever

since the country’s monumental contribution to

the surgical industry in 1967 with the world’s

first human-to-human heart transplant,

performed by South African Dr. Christiaan

Barnard, the country hasn’t stopped innovating

in this field.

The World Congress of

Epidemiology 2024

WCE2024 marked the first time that the

congress was hosted on the African continent.

The theme of the conference was: Epidemiology

and Complexity: challenges and responses,

exploring a wide range of topics in the field of

epidemiology from disease prevention to health

equity. The event featured plenary lectures,

workshops, and interactive sessions, with

leading experts presenting their findings and

engaging in discussions. These sessions

addressed the latest advancements in

epidemiology, health policies, and

public health strategies.

WCE2024 hosted an exhibition where

academic institutions, research

organisations, and public health

agencies showcased their work,

products, and services. The exhibition

provided a platform for exhibitors to

engage directly with delegates.

Delegates hailed from all corners of the

world, emphasising the congress’s

global reach and the importance of

international collaboration in

addressing pressing health issues. The

target audience included

epidemiologists working in academic

research, public health and healthcare

systems, public health professionals,

students, and early-career professionals

in epidemiology and related fields as

well as research institutions and health

organisations focused on improving

population health.

Partnering with the

South Africa National

Convention Bureau

The SANCB played a pivotal role in the

success of the World Congress of

Epidemiology 2024 by providing critical

support throughout the event planning.

SANCB provided both financial assistance and

expert guidance in hosting a global

conference of this scale. Their local knowledge

and resources were invaluable in ensuring the

event’s logistical success.

Their contribution was vital in elevating the

congress’s profile, attracting international

delegates, and ensuring smooth coordination.

Other associations are strongly encouraged to

leverage the SANCB Bid support programme.

It is a valuable resource for attracting and

hosting international events in South Africa.

Landon Myer, Conference Chair said: “The

SANCB support was vital to bring the

congress to South Africa. The support

provided international delegates and

stakeholders with a clear sense that the

conference was fully supported by local

structures and enabled financial access to

the CTICC—a world-class venue that

attracted some delegates specifically.”

“The SANCB Bid Support Programme is

an exemplary initiative that

demonstrates South Africa’s commitment

to hosting world-class events. Their

professionalism, resources, and support

significantly enhanced the overall

experience for both organisers and

attendees.”


#MeetInSouthAfrica

southafrica.net


CASE STUDY

Value to the South African

economy

South Africa, as the host nation, underscored

its leadership in epidemiological research and

public health innovation. Renowned for its

strong contributions to combating diseases

like HIV/AIDS and tuberculosis, South Africa

was an ideal host destination to showcase

scientific excellence and resilience. The

congress highlighted the country’s robust

research infrastructure and fostered

opportunities for local professionals to

engage with global experts. By hosting the

WCE2024, South Africa not only

strengthened its position as a regional leader

but also drew international attention to its

public health achievements and challenges,

potentially attracting funding and resources

to support ongoing efforts. This event was a

gateway for South Africa to amplify its impact

across the African continent and beyond.

Estimated Macro Economic Impact of the

Congress—R37,350,400.

This conference brought together 1,564

delegates from 93 countries around the globe

to discuss and share innovations, research,

and challenges in the field of epidemiology. In

addition, more than 600 institutions were

represented at the meeting, with

approximately 70% being from low- and

middle-income countries and a total of 47%

coming from Africa.

The programme included 6 plenary lectures,

12 state-of-the-art skills development

workshops, 12 interactive sessions with

globally recognised international scientists,

21 symposia, 32 oral abstract sessions with

309 oral abstract presentations, and 639

original research posters were presented.

The conference featured 18 exhibitions,

showcasing a diverse range of institutions,

including research and academic institutions,

public health organisations, biotechnology

and genomics companies, and international

health agencies.

WCE2024 brought significant value

to the South African economy by

contributing to several key areas:

• Economic boost from tourism:

The congress attracted over a

thousand international and local

delegates, generating income for

South Africa’s hospitality sector,

including hotels, restaurants,

transportation services, and

tourism activities. Delegates

often extend their stays for

leisure, further contributing to

the travel and tourism industry.

• Local employment

opportunities: Hosting the

congress created temporary jobs

in event management, logistics,

and support services. It also

provided a platform for local

vendors, including caterers,

event planners, and suppliers, to

showcase their services.

• Showcasing South Africa as a

conference destination: The

successful hosting of WCE2024

strengthened South Africa’s

reputation as a leading

destination for international

conferences. This enhances

long-term prospects for

attracting future high-profile

events, boosting economic and

professional opportunities.

• Academic and research

investments: The congress

increased visibility for South

African academic and research

institutions, fostering

partnerships and collaborations

that may lead to future

investments in public health

research and infrastructure.

• Spillover benefits to the broader

economy: The influx of delegates and

associated activities stimulated

economic activity across multiple

sectors, including retail, transportation,

and tourism, providing a ripple effect

throughout the local economy.

• In addition to its direct economic

impact, the congress positioned South

Africa as a hub for knowledge exchange

and innovation, contributing indirectly

to future opportunities for investment,

research funding, and professional

development.

Legacy

The WCE2024 secretariat provided 120

scholarships to individuals from low- and

middle-income countries who had accepted

science at the conference. This initiative

aimed to enhance global representation and

ensure that the benefits of the Congress

were accessible to a diverse group of

professionals. By providing financial support

for travel and accommodation, the

scholarships allowed delegates from

resource-limited settings to engage with

the latest scientific advancements and

contribute to discussions on global health

challenges.

Outcomes

The congress focused on urgent health

issues, examining how factors such as

socioeconomic status, education, and

environment contribute to health

disparities. It also explored global health

inequalities in outcomes across different

countries and regions, as well as the barriers

to healthcare, including geographical and

cultural challenges. In addition, there were

prominent discussions on climate change,

humanitarian crises, and ethical

considerations in epidemiology,

emphasising the evolving challenges within

the field.

For more information on the Bid Support

programme, please click here.


#MeetInSouthAfrica

southafrica.net


MARKET ICCA VENUE NEWS

NEWS

ICCA CEO Senthil Gopinath advances to

chairperson of Events Industry Council

Board of Directors

The Events Industry Council (EIC), the global voice of the

business events industry on advocacy, research, professional

recognition and standards, announced last week the election of

officers and directors to its 2025 Board of Directors.

In 2024, the EIC Council approved an

expansion and restructuring of the Board to

ensure ongoing continuity and

representation. The expanded Board will have

four directors, including the new position of

Treasurer who automatically advances to Chair-

Elect. In addition to seven at-large association

seats on the board, the slate will now include

two at-large representatives from EIC’s

corporate membership.

Senthil Gopinath, CEO of the International

Congress and Convention Association (ICCA)

transitions to Chair of EIC, having held the role

of Chair-Elect in 2024. With more than 20 years’

experience in the global meetings, association

and leisure industry, Mr Gopinath is known for

leadership, passion and commitment to the

business events and meetings industry.

Stephanie Harris, President of the Incentive

Research Foundation (IRF) was elected Chair-

Elect, and Jason Dunn, CEO of the National

Coalition of Black Meeting Professionals, was

elected Treasurer. Ms Harris will serve as Chair in

2026, followed by Mr Dunn in 2027. Ana María

Viscasillas, MBA, CDME, Board Liaison for COCAL,

will serve as Past-Chair on the 2025 Board.

“I am deeply honoured to lead EIC’s Board of

Directors during this exciting and pivotal time

for the business events industry,” Mr Gopinath

said. “I am grateful for the steadfast leadership of

past chairs Ana María Viscasillas and Sherrif

Karamat, and am thankful for their ongoing

support as we continue our work to advance

our industry across all sectors for the benefit of

all members and partners.”

The 2025 Board will help guide the

organisation through an important year with

numerous noteworthy milestones, including

the release of the Futures Landscape Study, a

report examining the emerging trends likely to

shape the business events industry, developed

with input from EIC’s 60+ member

organisations; the highly anticipated update to

the CMP International Standards; and revisions

to the EIC Sustainable Event Standards.

“I look forward to supporting Senthil and the

Board during this important period of growth

and forward vision,” Ms Harris said. “The work we

do in the next year will positively impact our

industry, growing workforce, and all the lives we

touch for years to come.”

EIC President and CEO Amy Calvert

congratulated the incoming Executive

Committee and Officers, and says she is looking

forward to working with the board, volunteer

leaders, and management team to conduct

EIC’s ambitious vision. “I am incredibly

enthusiastic about the work ahead of us as we

engage with EIC’s global stakeholder

community to share our industry’s purpose and

impact more broadly.”

The EIC Board is comprised of elected

members of the overall Events Industry Council,

which consists of associations and corporate

organisations spanning the globe and every

sector in the business events industry. The

Board serves as the governing body for the

overall council with fiscal and strategic

responsibility for all EIC programmes.

Executive Committee

• Chair: Senthil Gopinath, Chief Executive

Officer, International Congress and

Convention Association (ICCA)

• Immediate Past Chair: Ana Maria Viscasillas,

MBA, CDME, Board Liaison, COCAL

• Chair-Elect: Stephanie Harris, President,

Incentive Research Foundation (IRF)

• Treasurer: Jason Dunn, Chief Executive Officer,

National Coalition of Black Meeting

Professionals

At-Large Officers Serving Two-Year Terms

beginning 1 January 2025

• Association Member: Marsha Flanagan,

President & CEO, IAEE

• Corporate Member: Ben Goedegebuure,

Chief Global Strategy Officer, Maritz

• Association Member: Sherrif Karamat,

President & CEO, PCMA

• Corporate Member: Natasha Richards,

Director of Impact & Industry Relations, IMEX

• Association Member: Tina Wehmeir, President

& Chief Executive Officer, AMCI

• Association Member: Don Welsh, President &

CEO, Destinations International

Officers Continuing Their Two-Year Term

ending 31 December 2025

• Association Member: Michelle Mason,

President and CEO, ASAE: The Center for

Association Leadership

• Association Member: TBD

• Association Member: Vincent Polito, CEO,

SISO



MARKET VENUE NEWS

New head of sales aims

to grow Sun International

market share

Sun International’s newly appointed Head of Sales at Central Office, Andrew Camp, is a

man on a mission to grow market share and maximise the hospitality business’s revenue

potential.

With a Diploma in Marketing and

Business Management from the

Institute of Marketing

Management, and 30 years of sales and

marketing experience – 14 of those within

hospitality sales – Mr Camp first joined Sun

International in 2018 as head of

international sales.

“During the pandemic, Andrew led his

team through some of the toughest times

facing the Inbound Leisure industry. Since

then, the International Sales team moved

from strength to strength, growing leisure

product revenues rapidly while remaining

lean and focused on efficiencies, and we

are grateful to Andrew for his leadership,

and look forward to what he will achieve in

his new role,” said Helen Stewart, Sun

International’s chief marketing and sales

officer.

In his new role, which commenced

1 January 2025, Mr Camp reports to Sun

International’s chief marketing and sales

officer Helen Stewart, as he leads the

strategic integration of international and

national sales, sales admin, and the sports,

events, and entertainment division.

In addition, the role oversees and

provides direction to the sports,

entertainment, and events portfolios by

defining strategies, plans, and building

relationships with critical stakeholders to

source, acquire, and retain sports,

entertainment, and events business. This

will be achieved by partnering and

collaborating with multiple crossfunctional

operational teams at various

business unit properties, and centrally, to

develop and deliver a customer-centric

strategy to deliver superior, personalised,

and memorable events and customer

experiences that boost revenue growth.

“My new role requires delivering the

planning, management, and

implementation of customer acquisition,

growth, reactivation, and retention sales

strategies across portfolios, to maximise

the revenue potential for business

operations and achieve sales targets

nationally and internationally,” Mr Camp

said.

“A huge focus of my new position will be

on sports, events, and entertainment –

especially single-day events – as well as

growing the MICE market business and

International FIT, Leisure Groups, and Tour

Series. We will continue to work with local

and international partners to bring top

music and comedy shows to our large

arenas along with events such as Miss

South Africa, F&B events and festivals, and

the ongoing gambling tournaments.

“Golf remains a primary focus for Sun

International, with the Nedbank Golf

Challenge at Sun City being one of the

South African sporting calendar highlights.

In its 40-year history, the event has

featured the biggest names in world golf,

with 66 players, playing over 4 days, for a

purse of US$ 7.5 million. The tournament

forms part of the DP World Tour and is the

penultimate event on the Race to Dubai.

“Other exciting sporting opportunities

will incorporate Combat Sports, Crossfit,

Hyrox, and Weightlifting, as well as eSports

(online video game competitions, the

fastest growing trend in the world, with

huge sponsorship and prize money). We

will continue with the popular single-day

events such as Triathlons, Mountain and

Road bike races, Trail running, and

Swimming.”

Last year, Mr Camp joined the Tourism

Marketing South Africa (TOMSA) Board, a

private sector and publicly supported

initiative for marketing South Africa as a

destination. He was also invited to head up

the South African Tourism Services

Association task team, which assisted with

removing obstacles to Chinese VISA

processes.

Before joining Sun International, Mr

Camp was international sales manager for

Thompsons Africa for seven years. An ex-

Durbanite, who worked in London before

returning to South Africa and settling in

Johannesburg with his wife Ruth and their

fur kids, Mr Camp enjoys travelling, reading

motivational books, socialising with family

and friends, exploring the great outdoors,

and keeping fit with Brazilian Jiujitsu,

boxing and running.



VENUE NEWS

Cape Town welcomes the

Radisson Collection Hotel

Radisson Hotel Group announced the opening of the Radisson

Collection Hotel, Waterfront Cape Town, marking the South

African debut of its luxury lifestyle brand, Radisson

Collection. Poised on Cape Town’s iconic Atlantic coastline,

the meticulously refurbished hotel embodies a harmonious

blend of modern sophistication, local heritage, and the

tranquil energy of its breathtaking surroundings.

The hotel’s design takes inspiration from

the dramatic meeting of land and sea,

capturing the powerful yet calming

essence of the Atlantic Ocean and the

rugged beauty of Table Mountain. Natural

materials such as timber, brass, and stone

echo South Africa’s raw yet refined

landscapes. A colour palette of oceanic

blues, sandy neutrals, and earthy tones

complements intricate patterns, that nod to

the region’s Kaapse Fynbos, vibrant fauna,

and renowned Winelands.

African craftsmanship is woven

seamlessly into the interiors, with locally

sourced materials and bespoke art

installations reflecting Cape Town’s rich

cultural tapestry. A dedicated bespoke art

gallery features curated pieces showcasing

local fashion and architecture, adding a

contemporary yet authentic touch to the

hotel’s elegant public spaces.

“We are delighted to introduce the


Radisson Collection brand to South Africa,

with this remarkable property in Cape

Town, a city renowned for its natural

beauty, history, and cultural vibrancy. By

transforming the Radisson Blu Hotel

Waterfront, Cape Town through an

extensive refurbishment, we’ve elevated

this beloved landmark into a true

destination that captures the very essence

of Cape Town. Guests can now immerse

themselves in the city’s charm from the

perfect vantage point, enjoying

unmatched luxury and comfort,” said Tim

Cordon, chief operating officer, Middle East,

Africa, and South East Asia Pacific at

Radisson Hotel Group.

The hotel offers 175 rooms and suites,

each designed to provide both comfort

and sophistication. Floor-to-ceiling

windows and private balconies invite

guests to revel in sweeping views of the

Atlantic Ocean or the marina. Thoughtful

design ensures an intuitive flow of spaces,

blending plush furnishings with bespoke

amenities, for an elevated guest experience.

The gentle soundscape of ocean waves,

layered natural lighting, and contemporary

luxury touchpoints – such as metallic

accents juxtaposed with organic weaves –

underscore the hotel’s mission to balance

urban vibrancy with coastal tranquility.

Dining at the Radisson Collection Hotel,

Waterfront Cape Town is a celebration of

local and international flavours. The

renowned Tobago’s Restaurant, Bar, and

Terrace offers an extensive menu crafted

from the freshest ingredients,

complemented by unmatched ocean

views. A refurbishment of the iconic

Tobago Restaurant and Terrace is slated for

July 2025, promising an even more

elevated dining experience. The newly

introduced Waveside Café, located in the

west atrium, provides a luxurious deli and

café experience, featuring light meals and

bespoke Radisson Collection items for

guests to enjoy or take home.

The hotel is also home to a variety of

flexible event spaces, making it an ideal

venue for both business functions and

celebrations. With three event rooms that

can be combined to accommodate up to

350 guests and an intimate boardroom for

smaller gatherings, the Radisson Collection

Hotel, Waterfront Cape Town provides a

versatile space complemented by marina

views and dedicated boardwalk access.

“Our team is thrilled to welcome both

our cherished loyal guests, and new visitors,

to this extraordinary Cape Town

destination. With every detail thoughtfully

curated, from our luxurious rooms to our

world-class dining and rejuvenating

wellness experience, we are committed to

offering an elevated experience that

surpasses expectations,” said Clinton Thom,

general manager of Radisson Collection

Hotel, Waterfront Cape Town.

For relaxation and rejuvenation, the hotel

boasts an infinity pool overlooking the

ocean, a fully equipped 24-hour fitness

centre and the Amani Spa and Wellness

Centre, offering tranquil treatments in a

serene setting.

The opening of Radisson Collection

Hotel, Waterfront Cape Town underscores

the Radisson Hotel Group’s dedication to

delivering unparalleled luxury and

immersive experiences in South Africa. By

blending contemporary elegance with

authentic local culture, the hotel sets a new

standard for luxury hospitality on the

continent.


VENUE NEWS

VENUE NEWS

Experience Dorp, Cape

Town’s hidden hillside haven

Dorp recently held a summer celebration to relaunch the hotel to a collection of friends, old

and new. Guests were given a peek behind the doors of what has often been described as

Cape Town’s best kept secret, a hidden gem perched at the top of Signal Hill, in the colourful

and historic Bo-Kaap neighbourhood on the fringe of the city centre.

How to describe the delight that is

Dorp

Dorp (meaning ‘village’ in Afrikaans) is a

nostalgically-designed haven that blends into

its natural landscape, with its size and complex

layout unimaginable from the unassuming,

whitewashed Georgian frontage. It is a

delightful variety of rooms, suites, studios, and

cottages clustered around indigenous, birdfilled

gardens, terraces and courtyards. Magical

nooks, stairways and whimsical details

abound, both inside and out. Guests can soak

in the ambiance, resting on a bench below old

trees or marvel at the incomparable panorama

from the rooftop terrace and Victorian-inspired

glass house. The 360 per cent views

encompass Signal Hill, Table Mountain, the

harbour, Atlantic Ocean and the city below,

that transforms into a sea of twinkling city

lights after dusk.

The hotel fuses Georgian elegance with

quirky eccentricity. The hillside haven exudes

old-world charm, decadence and luxury. Each

corner of the hotel is thoughtfully curated,

with astonishing attention to detail. It is a

simultaneously grand, yet unpretentious

place to stay.

Dorp has a collaborative space called The

Salon, that forms the heart of the hotel. The

double-volume space is filled with Persian rugs,

plush sofas, bookshelves, objets d’art, and tall

leafy potted palms that create cosy and inviting

nooks, and a sense of privacy. Georgian arched

windows frame Table Mountain and the city,

and sunlight streams into the room. The Salon is

Dorp’s lounge, library, dining room and café,

where you can curl up with a book, meet for

coffee or just spend time gazing at the view

and feeling at home. The atmosphere is infused

with a spirit of creativity and intrigue. Gold

stencilled letters on one Salon wall add a joyful

touch of whimsy and fun: Decency. Originality.

Respect. Psycho (DORP).

The essence of Dorp is the staff who all

display a spirit of genuine warmth and

hospitality. It is one big happy family where

there is constant friendly banter between staff

and guests.

Stay

The hotel is split into two wings, Dorp (27

rooms and suites) and the Onderdorp

below, which offers accommodation in a

collection of fifteen rooms. Each dreamy

bedroom, every enchanting suite or alluring

studio-style apartment is unique and

individually decorated. They are all

charmingly eclectic with personal touches

such as the layered choice of fabrics on

every bed and bespoke perfume-infused

Dorp toiletries. There are three shared

plunge pools, perfect for relaxing in the sun

on long summer days. Access between

Dorp and OnderDorp is via a long staircase

or a steep walk up the hill. OnderDorp also

has two venues which are perfect for group

events and meetings.

Homestyle culinary delights

The kitchen is a lively, open space with a long

patio. Food is served in the gorgeous Salon,

or al fresco, in the foliage-filled courtyard.

Meals are unfussy, generous and classic —

more homestyle than hotel. The chefs have

perfected dishes that have been on the

menu since the hotel opened, such as the

twice-baked cheese soufflé, the famous

rotisserie roast chicken, and Dorp’s take on an

iconic South African favourite, Milk Tart. The

Salon is open for lunch and dinner to hotel

guests and locals; booking is essential.



MARKET NEWS

Megan de Jager.

Tech, sustainability and

wellness for the win in 2025

Personalisation has long led the conversation when it comes

to trends in the meetings, incentives, conferences, and

exhibitions space. But, for Carol Weaving, managing director

RX Africa, advances in technology, sustainability, and

wellness are all important trends as we head into 2025.

Wellness and sustainability often go hand-in-hand,

as guests recognise that all efforts to produce

seasonal, sustainable menus, reduce plastic, save

energy or purify the air at events actually have a direct impact

on their health and well-being too,” Ms Weaving said.

In terms of sustainability, Ms Weaving believes that

environmental consciousness is moving from being a ‘nice-tohave’

to being part and parcel of today’s events. Common

practices include waste reduction (for example, by using

digital platforms to share information rather than printing

reams of information), using recyclable materials as much as

possible, and prioritising energy-efficient technologies.

“Environmental credentials are an important part of the venue

selection process, and then it’s over to the event management

team to ensure we’re implementing eco-conscious practices

wherever we can,” Ms Weaving said. “The business events

industry is obviously under the microscope as events do use

energy, produce waste, and add to carbon emissions. That is

why an eco-friendly approach is paramount.”

Llewellyn du Plessis, RX Africa trade marketing and

hosted buyer manager: business and technology, said that

wellness remains a key trend. “It’s important, because wellrested

and comfortable delegates are better engaged, and

this leads to more meaningful conversations and stronger

connections,” Mr du Plessis said, explaining that event

planners are increasingly incorporating dedicated wellness

zones, healthy food options (including vegetarian, vegan,

and allergen-free choices), guided meditation and

mindfulness sessions, onsite massages, hydration stations,


and relaxation areas with ergonomic seating, charging

stations and quiet zones into their event programmes and

setups.

Megan De Jager, portfolio director at ILTM Africa, which will

be held at the Norval Foundation in Cape Town in April 2025,

said the team prioritises wellness by curating multi-sensory

experiences designed for both relaxation and engagement.

“Our pop-up exhibitors provide opportunities to connect

with their senses through tastings and stunning luxury

product activations. Each year, we thoughtfully select a

tranquil setting for the show, one that highlights the beauty

and luxury of our country while offering visitors and staff the

chance to stroll through the gardens and immerse themselves

in nature, helping to refresh and reset the senses.”

Ms De Jager, Mr du Plessis, and Ms Weaving are also

excited by tech developments — and how AI and related

tools will shape the business events industry in 2025 and

beyond. A sentiment shared by Reante Naidoo, buyer and

digital director for travel, tourism, and creative industries at RX

Africa who said that tech-driven personalisation is

transforming attendee experiences.

“As an example, we can tailor attendee experiences

through AI-driven matchmaking, custom itineraries, and

targeted content,” Ms Naidoo said. “This is especially important

as today’s attendees are looking for meaningful networking

opportunities and relevant content.” For Ms Naidoo, real-time

analytics also give more insight into attendee engagement,

allowing organisers to fine-tune their event and content

delivery on the fly.

Carol Weaving.

In addition, augmented reality (AR) provides dynamic and

immersive demonstrations, which is particularly valuable at

shows like the Africa Automation Technology Fair (AATF),

which is set to take place at the Gallagher Convention Centre

in Johannesburg, South Africa from 6-8 May 2025.

And what is the RX Africa team seeing more of in the

business events space? Ms Weaving and Mr du Plessis agree

that the following trends are gaining traction:

Digital ‘twins’ for venues, whereby event organisers

create a virtual replica of the event space, so that attendees

can explore and plan their visit ahead of time.

Gamification, where games and challenges are

incorporated into the event programme to engage

attendees and reward participation. For example, hosting a

scavenger hunt across exhibitor booths or introducing

gamified training workshops.

Edutainment, that combines education and

entertainment to deliver dynamic content, interactive

panels, live demonstrations, or themed exhibitions.

Micro-experiences, or events within events, that allow

organisers to create niche, tailored events for small groups

within a much larger expo or event.

Wearable tech, where smart badges or bracelets track

engagement and facilitate contactless networking, lead

capturing, and data sharing.

“The business events industry in 2025 will be marked by

its adaptability and foresight, embracing trends that

prioritise wellness, accessibility, and innovation,” Ms

Weaving said. “As digital solutions integrate more deeply,

and sustainable practices become the norm, event

experiences will become more inclusive, customisable, and

rich in content. For stakeholders, these trends offer

pathways to thrive in an ever-evolving landscape, ensuring

that meetings, incentives, conferences, and events are

meaningful, engaging, and successful.”


MARKET NEWS

Union of International

Associations 2024 Survey on

International Association

Meeting Issues

The meetings organised by international associations are numerous and varied, ranging

from global congresses to regional assemblies.

The situation is gradually becoming

clearer after the impact of the

pandemic and the cancellations

forced on the sector, but conditions have

yet to return to the levels of 2019. The

advent and spread of virtual and hybrid

formats may bring permanent changes to

the way conferences are run.

Since 1985, the Union of International

Associations has conducted an extensive

survey every few years to track how the

approach of associations has evolved over

time. Starting back in 2020, these surveys

have been conducted annually. The UIA

has now released the report on its 12 th

Survey of international associations,

exploring the evolution of meeting

planning.

What’s included in the report?

After a highly informative review of the

collected survey statistics, the last section

features wide-ranging comments

reflecting the issues faced by associations.

Who can benefit?

The survey report contains valuable

information for:

• Conference venues

• Professional congress organisers

• Convention bureaux

Read the report now! Following its priority

presentation to the UIA Associate Members,

the survey report is now generally available

free of charge and can be downloaded from

the UIA website at https://uia.org/

publications/meetings-survey.



MARKET NEWS

Image by Nina Stock from Pixabay.

The 7 th Africa Youth In Tourism Summit

2025 to set the stage in Nairobi

Africa Tourism Partners, UN Tourism, AfCFTA, and BDO South Africa, in collaboration with

TEAMS Africa invites you to experience a new side of African tourism as the Africa Youth in

Tourism Summit (AYTIS) 2025 sets the stage in Nairobi.

Scheduled to take place from

10-13 June 2025, this landmark event

aims to shine a spotlight on Kenya’s

incredible diversity, breathtaking

landscapes, and its ever-expanding range of

experiences that go far beyond the usual

‘African safari’ narrative. From the capital’s

cosmopolitan energy, to the coastal cradle

of Swahili culture, AYTIS 2025 is your

gateway to discovering a Kenya that

continues to surprise and inspire.

Why Kenya?

More than just safaris and sunsets: Kenya’s

reputation for iconic wildlife and pristine

beaches is well deserved, but AYTIS 2025 will

highlight its broader appeal. Venture inland,

to hike extinct volcanoes such as Mt.

Longonot, challenge yourself on the steep

slopes of Elephant Hill, or breathe in fresh air

atop the Ngong Hills just outside Nairobi. For

the truly ambitious, conquer the majestic Mt.

Kenya — or find tranquillity in Karura, one of

the world’s largest urban forests, right in the

heart of the city.

Sports, adventure, and more: from

training among world-class athletes in Iten

to tackling long-distance cycling routes,

diving into deep-sea fishing, or exploring

countless cultural encounters among

Kenya’s 42 tribes, the possibilities are

endless. Kenya’s tourism ecosystem is as

versatile as it is welcoming, built on a proud

legacy of hospitality and innovation.

At AYTIS 2025, 400 of the most forwardthinking

entrepreneurs in the tourism

sector – along with senior industry

executives and government officials – will

come together to network, share ideas, and

envision the future of African tourism at this

Pan-African community of innovators. The

summit isn’t just about one destination; it’s

about strengthening intra-African travel,

forging cross-border partnerships, and

fostering an entrepreneurial spirit that will

shape the continent’s tourism landscape for

years to come.

Håvar Bauck, TEAMS Africa and co-host of

the AYTIS, believes that hosting the AYTIS in

Kenya is a great opportunity to unveil Kenya

to the world. “Kenya stands out as one of

Africa’s premier tourist destinations, offering

a blend of modernity, natural wonders, and

cultural depth. Our advanced infrastructure,

vibrant cities, and cutting-edge

technologies ensure a more contemporary

and diverse visitor experience than many

other African countries. Beyond world-class

wildlife and beaches, travellers can explore

adventure tourism, rich cultural heritage on

the coast – including Swahili history and

modern coastal hotspots – thriving

nightlife, sports, hiking, deep sea fishing,

and an exceptional food scene. We will

ensure that every AYTIS participant,

regardless of budget, has access to Kenya’s

remarkable variety of activities. We are not

just hosting a conference — we are

unveiling the best of Kenya.”

Stay tuned as we unveil more details and

prepare to welcome visitors from across

Africa – and beyond – to discover a Kenya

that’s dynamic, diverse, and brimming with

surprises. This is more than a summit; it’s

your personal invitation to explore, engage,

and be inspired by the future of African

tourism.

For more information, contact:

Rejoice Chishamba

rejoice@africatourismpartners.com or

+27 81 303 7030.



MARKET AAXO NEWS

Sustainability and inclusivity –

central themes for 2025

The exhibition industry in South Africa performed strongly in 2024, marking a significant

recovery and growth.

The industry contributed significantly to South Africa’s

economy, with business events and exhibitions

generating millions in revenue. Major exhibitions, such

as Electra Mining Africa, broke records with over 40,000m² of

exhibition space and 950 exhibitors, showcasing the industry’s

capacity to draw large audiences and foster innovation.

Additionally, South Africa hosted prominent trade shows across

sectors, such as mining, tourism, agriculture, and technology.

Events like NAMPO Harvest Day, and WTM Africa served as

platforms for international collaboration and innovation.

Globally, exhibition revenues grew year-on-year in 2024,

with South Africa contributing significantly to this trend.

Industry stakeholders reported increased attendance, expanded

exhibition scopes, and greater demand for live events,

emphasising the critical role of face-to-face interactions in

business.

Sustainability and inclusivity were central themes, with

dedicated efforts to involve small and medium enterprises

(SMMEs) and promote environmentally friendly practices.

Digital enhancements, such as matchmaking platforms, were

widely adopted, ensuring high ROI for participants and

exhibitors. 2024 was a record-breaking year for South Africa’s

exhibition industry, characterised by robust economic

contributions, innovation, and international collaboration.

These successes set a strong foundation for further growth in

2025 and beyond.

As we look ahead to 2025, one of the key drivers for

exhibitions will be sustainability. This has become a critical

focus, aligning with global trends and local efforts to reduce

environmental impact while supporting social and economic

development. Event organisers are adopting practices such as

using energy-efficient lighting, reducing single-use plastics,

and opting for biodegradable or recyclable materials in event

setups, while modular stand designs are increasingly popular,

allowing exhibitors to reuse and repurpose materials across

multiple events. Workshops, panel discussions and sessions

focused on sustainability are becoming standard in the

exhibition industry. These aim to educate participants on

implementing greener practices within their operations. While

balancing cost-efficiency with sustainability goals remains a

challenge for many organisers, as eco-friendly solutions often

require higher initial investments.

Some examples of this are:

• Electra Mining Africa 2024 emphasised sustainable practices

by showcasing innovative, energy-efficient machinery and

solutions within the mining and industrial sectors

• Meetings Africa integrated SMME support and sustainable

tourism into its agenda, showcasing South Africa as a hub

for responsible event hosting.

The emphasis on sustainability is reshaping the exhibition

industry in South Africa, creating opportunities for innovation

while addressing environmental and social responsibilities. This

shift reflects both a global trend, and the country’s

commitment to sustainable growth.



SITE NEWS

Looking back at 2024 and

hoping for a better 2025!

Last year was a year of challenges and successes throughout the world’s tourism industry.

Despite the reactivation of tourism after the Covid-19 pandemic many people in the tourism

industry will not be sad to say adieu to the year that has just ended. We might call 2024 a year

of hope and despair, a year when we thought we might see an end to the fear of travel due to

the pandemic, but at the same time a world beset by war and violence.

Last year was a year of challenges, both economic and

political. We saw nations grappling with issues of

illegal immigration, war, crime, and violence.

Inflation became an economic cancer that gnawed at

the very fabric of the tourism industry, but at the same time,

stock markets hit all-time highs. When we combine inflation

with ageing populations in Europe, the United States, China,

and Japan, it is clear that the tourism industry will face major

challenges. Perhaps the economic challenges were best

exemplified by the fact that although unemployment fell from

its Covid-19 levels, inflation forced many people to work two

or even three jobs, leaving them with no money for nonessential

items such as travel. Price inflation was especially

noticeable in both the travel and hospitality sectors of the

industry.

The year 2024 was one in which, for some, the rich became

richer, while the middle and lower classes became poorer. To

add to the contradictions of 2024, low-cost airline flights

permitted travel for those who struggled economically, and

these flights often resulted in overtourism.

In 2024, throughout the tourism industry, many nations

continued to suffer from supply chain failures and a continued

decline in customer service. Crime and terrorism were also a

problem, especially in some Western nations. Throughout

2024, the tourism industry suffered from wars in the Middle

East and Europe, threats of war in the Asian Pacific, and gang

violence in many parts of Latin and North America.

Additionally, the tourism industry has had to face the problem

of human and sex trafficking, with children, women and men

having become a new servant of even the slave class.

As the world’s economies face new challenges, from high

inflation to employee shortages, tourism leaders are having to

rethink their assumptions and world views. It seems hard to

believe that only a few short years ago, tourism leaders believed

that tourism was indestructible. Before 2020, international

tourism was on the rise and many locales, such as Barcelona,

Spain, Venice, Italy, and the United States national park system

faced what was called: ‘overtourism’. Then, almost in the blink of

an eye, the world of tourism changed, and the fear of

overtourism became the fight for tourism survival. Now, in the

post-pandemic era, overtourism has become a problem in some

areas of the world, while other areas lack both visitors and

service personnel.

To help you determine your own strategy, Tourism & More

presents the following ideas and possible future trends,

although emphasising that we live in a highly fluid situation

and what might appear logical today might be invalid

tomorrow.

By Peter Tarlow,

Tourism & More,

Inc

• Be aware of potential tourism challenges in 2025.

Among these challenges are:

• Threats of war throughout the world

• Unstable workforce

• Unstable or social media

• Creating healthy travel for senior citizens

• In a world beset by high costs, daily regulation changes,

and poor service, freebees are more important than

ever.

Even when people are feeling good about their economic

situation, travellers still love to receive something for nothing,

even if they must pay for it! In these challenging times, a

welcome drink or cookie, a small gift or souvenir can turn a

simple experience into a memorable one. Combine basic

costs into the cost of an admission ticket or a free night’s stay.

What we’re all about: motivational experiences

Why we do it? Business results!

Site is the only global network of travel and event professionals committed to motivational

experiences that deliver business results.

Site provides insights and connections that inspire the utilisation of this powerful tool

across diverse industries, regions and cultures.

Site serves as a source of knowledge and best practices where members can make

personal connections that sustain professional growth.

Only one organisation sits at the critical intersection between those who seek

the benefits of motivational tools and those who can provide these extraordinary

experiences. That organisation is Site...

Contact

Email: info@sitesouthernafrica.com

www.sitesouthernafrica.com

www.siteglobal.com



SITE NEWS

If hospitality is based on the idea of being taken care of and

pampered, then charging for extras may be a poor strategy.

Avoid extra surcharges. In the new world of travel, personal

service is essential.

• Be appreciative!

All too often, tourism businesses act as if they are doing the

customers a favour. This is the time to develop creative ways

to show appreciation. For example, locales may want to

develop ‘welcome passports’ to be used at restaurants and

hotels where visitors are provided with a free ‘extra’, as a way

of showing appreciation. Showing appreciation is especially

important in an era where long-haul travel may decline.

Tourism businesses will become dependent on local, shorthaul,

and regional travel if they are to survive during the

initial recovery phases. Follow-up letters may also be sent in

which the local tourism industry thanks people for visiting.

The letters can even be e-letters, and may be used to

encourage visitors to return for another visit.

• Smiles do not cost anything.

The travel and tourism industry might have to cut back on

products offered, or raise prices, but a smile is a commodity

that never runs out and doesn’t cost the industry anything.

Having employees with dour looks on their faces is the last

thing that the travel and tourism industry needs.

• Be realistic.

That means keeping up with the news, following guidelines,

and using common sense. In these trying times it is all too

easy to become despondent. Face the world with realistic

optimism. Have confidence in yourself and your industry and

be prepared to find creative solutions to whatever problems

2025 might have in store for all of us. Tourism professionals

will have to face reality, begin to prioritise problems, and seek

solutions, one at a time. Be dignified and honest with both

employees and customers. The worst thing is to lose

credibility.

• Inflation means additional travel costs!

In a world where prices rise faster than wages, visitors and

travellers will be seeking ways to economise. Visitors tend not

to see each part of their tourism experience (hotel,

transportation, food, attractions) as separate experiences, but

rather as a single unified experience. The tourism industry

needs to do the same. Each of tourism’s components needs to

work with the other sectors of the industry to find ways to

increase the quality of the tourism experience, despite higher

prices. If visitors do not see the total experience as

worthwhile, then all the tourism industry’s components will

suffer.

• Think local, especially in these times of high food and

fuel costs!

Consider expanding your market by finding more visitors

closer to home. This solution will help not only the local hotel

industry, but also enable retailers to weather the storm by

contributing to the community’s economy as tourism

revenues from outside the local region begin to decline.

Buying and featuring local products adds a unique quality to

the travel experience. In areas where there are geographic

limitations, such as many island destinations, develop

creative pricing, along with creative airport hospitality.

• Surveys and asking people to fill out online

recommendations can become counterproductive!

Frequent travellers are over-surveyed and see right through

surveys that are designed to avoid negative feedback. Surveys

have become so common in tourism that they have become

meaningless and a new annoyance. The best surveys are oral

surveys in which the tourism business not only listens but

also acts.

• Get to know your product again!

Tourism professionals need to rethink what they are selling!

Ask yourself: Are we selling experiences, leisure, rest, or

history? Are we selling basic transportation or the travel

experience? How does our business fit into the total travel

experience in this post-Covid-19 world? Do our past

marketing efforts reflect current realities?

• The last impression is often the lasting impression, so

consider being creative when people leave a destination.

For example, hotels can give a restaurant coupon to departing

guests, passport controls can hand out a come-back-soon

brochure, or gas stations can offer a free cup of coffee, for the

road. The cost of the item is far less important than the

memories and positive word-of-mouth advertising it will

generate.

Building back Exhibitions and Events together!

The founding Associations of the SA Events Council have consistently provided essential information and support on event

safety, business relief and venue capacity. Ensure you are ready for business by engaging with your association today.


hello@saeventscouncil.org


SAACI NEWS

SAACI Western Cape explores

Cape Town’s Top Secret WWII Tour

SAACI Western Cape’s exploration of the Apostle Battery reveals Cape Town’s hidden

WWII history and inspires creative event-planning opportunities.

By Alex Wrottesley, SAACI treasurer and Western Cape member, who attended

In a city filled with iconic landmarks and

world-famous attractions, it’s easy to

overlook the hidden gems. Recently,

SAACI Western Cape embraced the

opportunity to explore a lesser-known, yet

historically significant part of Cape Town

during the ‘Top Secret’ Tunnel and Bunker

Tour with Good Hope Adventures. This

immersive experience uncovered a forgotten

chapter of World War II history, and inspired

innovative event-planning opportunities in

Cape Town.

The tour took participants to the Apostle

Battery, an abandoned World War II military

site perched on the slopes of Table Mountain.

Built between 1939 and 1945, the Battery

was one of three constructed to defend Cape

Town against potential sea invasions, joining

installations at Simon’s Town and Robben

Island. This location was strategically chosen

to protect South Africa’s position at the

southern tip of Africa, where the Atlantic and

Indian Oceans meet. The massive guns

stationed at the Battery could launch 172-

kilogram shells as far as 35 kilometres,

ensuring the city’s safety during wartime.

Reflecting on the tour, Alex Wrottesley,

Treasurer for SAACI and Member of the

Western Cape branch, emphasised the

importance of showcasing this hidden

treasure. “This tour highlights a part of Cape

Town many don’t know exists. Hidden behind

the treeline, you’d never think to look as you

drive past. It’s a fascinating site that speaks to

a history we rarely discuss — the vital role

Cape Town played in World War II,” she said.

Although the Battery’s guns were never

fired in battle, the site played a crucial role in

wartime readiness. Its network of

underground tunnels, ammunition bunkers,

radar stations, and observation points

offered participants a fascinating glimpse

into South Africa’s military history.

An engaging and interactive event

experience

Good Hope Adventures, led by seasoned

guide Matt Weisse, has turned the Apostle

Battery into an educational yet adventurous

experience. The two-hour tour began at one

of the site’s main guns, where participants

received an overview of the Battery’s history

from Chris, a South African Navy veteran.

From there, attendees embarked on a

descent into the tunnels beneath the gun.

Guided by Matt, the group navigated pitchdark

passageways, stooping to avoid low



SAACI NEWS

ceilings and feeling their way through the

maze-like structure. This immersive approach

not only heightened the sense of adventure

but also fostered a deeper connection with

the site’s history.

Adding a competitive twist, the tour

culminated in a lighthearted quiz on World

War II trivia. Participants were blindfolded,

‘interrogated’, and playfully challenged to

recall details from the tour. The creative,

interactive format ensured that the experience

was both memorable and enjoyable.

Ms Wrottesley said: “This experience is a

fantastic example of how Cape Town can

surprise even locals. It’s educational,

engaging, and shows how creativity can

elevate tourism. The dedication of guides,

like Matt, ensures that our city’s hidden gems

remain alive for future generations.”

Experiences such as the ‘Top Secret’ tour

not only provide fresh ideas for hosting

memorable events, but also highlight Cape

Town’s rich cultural and historical tapestry.

For the city’s conference and events industry,

it’s a reminder of the value of looking

beyond the obvious, to uncover the

extraordinary.



EVENT EXSA NEWS GREENING FORUM

2025

—feel the energy!

2024 was one of the busiest years that this industry has been through. As always, we had a

good, bad, and really ugly time last year, and it taught us all many lessons.

By Lee-Ann Alder, EXSA Association Manager

As EXSA grows – and welcomes back

many former members – we have

witnessed a substantial shift in

business and are realising the changing

needs of our members.

Our theme for 2025 is ‘The Tide is Turning’.

This has multiple meanings, but it primarily

focuses on what remains unseen. Just as the

ocean does, people experience turmoil, and

feel helpless with regard to controlling their

environment. Mental health is a major focus.

Stress and exhaustion are real factors, and

we urge anyone that is feeling

overwhelmed, to reach out.

Again, like the ocean, the industry is an

ecosystem of co-dependent factors that

work together to thrive in their environment.

We all rely on many different services that

assist with the success of our projects. This

means that our success ultimately comes

from forming partnerships and collaborating

effectively, to reach our goals.

2024 commenced with our conference

and awards function on 23 January. As

always, a highlight. It has set the tone for the

new year, and has prepared members for

any challenges they may face in 2025.

There will be turbulence, riptides, side

currents and huge waves, but we are ready,

and we are stronger than we have been in

many years, and together, we will forge a

path to make the necessary changes and

calm the stormy seas.

We wish everyone a wonderful,

productive, and successful year that sees

everyone grow and flourish.




Leveraging technology for sustainable event logistics

The push for sustainability in event logistics is gaining momentum, but many organisers face

a common obstacle: uncertainty about where to start. This challenge was addressed during a

panel discussion at the Event Greening Forum’s (EGF) workshop on 26 November 2024, where

industry leaders explored how technology can transform event logistics for the better.

dmg events vice president of South Africa,

Joshua Low, remarked on the pervasive

hesitation among stakeholders. “Most

people want to be more sustainable, but don’t

know how. They hear terms such as ‘net-zero’

and feel overwhelmed, often giving up before

they begin.”

Echoing keynote speaker Orphee

Beinoglous, Sustainability Working Group

Leader at the International Exhibition Logistics

Association (IELA), Mr Low highlighted the

importance of education in overcoming the

initial barriers to sustainable logistics. “You need

to understand how your carbon emissions are

made up and how to go about measuring it,”

he stated.

Establishing a baseline of information helps

identify high-impact areas and enables

targeted reduction strategies. By analysing this

data, organisers can focus on key areas such as

route planning, vehicle loading efficiencies,

waste management, and transport mode

selection. For example, while air freight is fast,

its carbon intensity is nearly 100 times higher

than sea freight. Sea transport, however, is

slower and subject to customs delays. Railway

transport offers a middle ground, with lower

emissions and faster delivery times, but is

limited by its network infrastructure.

Technology, tools, and innovations

The panel highlighted emerging tools that

are helping the meetings, incentives,

conferences, and exhibitions industry

measure and reduce its carbon footprint. For

example, IELA’s Measuring of CO₂ Emissions

Form and the EGF’s Green Database are

aiding organisers in collecting internal and

third-party data to better understand their

impact.

Advanced digital solutions such as the

Internet of Things (IoT), and artificial

intelligence (AI) also play a pivotal role in

logistics planning. Transport management

systems (TMS) enable event organisers to

optimise departure times to avoid rush hours,

monitor drivers in real-time, and implement

safety measures such as speed limiters. Such

tools not only reduce emissions but also

improve efficiency and reliability.

“There is a strong call for sustainable traffic

management with clearly defined objectives to

address congestion, pollution, and accidents,”

Mr Beinoglou noted. However, he

acknowledged that high costs often deter

companies from adopting these technologies.

Addressing infrastructure challenges

Mr Beinoglou underscored the necessity for

advancements in technology and infrastructure

to facilitate a sustainable transition. He stated,

“The idea of transitioning to electric fleets

becomes impractical without a comprehensive

network of charging stations to back it up. Take

Greece, for instance; the number of electric

vehicles remains minimal due to this very issue.

If I were to acquire a truck for deliveries, I would

find myself needing to charge it three or four

times daily, which significantly disrupts my

delivery timelines.”

He concluded that education and

technology present a clear pathway toward

sustainable event logistics, but it requires a

proactive and collaborative approach.

About us

The Event Greening Forum is a non-profit organisation

that promotes sustainability within the business events

sector. To find out more, please visit

www.eventgreening.co.za.

For more information, please contact:

Lynn Mcleod

Tel: 082 891 5883

Email: lynn@eventgreening.co.za



DIRECTORY

SOUTHERN AFRICAN ASSOCIATION

FOR THE CONFERENCE INDUSTRY

EXHIBITIONS AND EVENTS

ASSOCIATION OF SOUTHERN AFRICA

SOCIETY FOR INCENTIVE

TRAVEL EXCELLENCE

SA EVENTS COUNCIL

EXCO AND HEAD OFFICE

Chairperson

Jaques Fouche

e: jaques@be-moved.co.za

c: +27 (0)60 993 7542

Vice-chairperson

Gheeta Payle

e: gheeta.payle@inhousevtm.com

c: +27 (0)61 609 8585

EXSA OFFICE

www.exsa.co.za

EXSA Chairperson

Sibusiso Mncwabe

EXSA Vice Chairperson

Jacqui Nel

Treasurer

Ismael Atanasi

President

Tes Proos

c: +27 (0) 84 682 7676

e: tes@crystalevents.co.za

Treasurer

Peter-John Mitrovich

c: +27 (0)82 318 1889

e: peter-john.mitrovich@grosvenortours.com

Sustainability

Daryl Keywood

e: hello@saeventscouncil.org

Chairperson

Raylene Johnson, CEO: TEBCO-SA

Interim treasurer

Glenn van Eck, Chairperson: CEPA

Spokesperson

Projeni Pather, Chairperson: AAXO

Treasurer

Alex Wrottesley

e: alex@intoafrica.co.za

c: +27 (0)79 429 1627

Chief executive officer

Glenton De Kock

e: ceo@saaci.org

c: +27 (0)82 575 7565

Membership Services & Operations

Tracey-Lee Abdulla

e: members@saaci.org

t: +27 (0)84 492 1515

REGIONAL COMMITTEE CHAIRPERSONS

Eastern Cape Chairperson

Neil Mouton

t: +27 (0)61 423 9920

e: ec.za@saaci.org

KwaZulu-Natal Chairperson

Kavitha Dhawnath

c: +27 (0)83 607 2006

e: kzn.za@saaci.org

Gauteng Chairperson

Mary Mahlangu

c: +27 (0)81 574 9493

e: jhb.za@saaci.org

Western Cape Chairperson

Ansu Colditz

c: +27 (0)82 457 8071

e: wc.za@saaci.org

Gauteng Chairperson

Kerry-Lee Bester

Western Cape Chairperson

Liam Beattie

Western Cape Vice Chairperson

Nic Curle

KwaZulu-Natal Chairperson

Ashona Maharaj

Directors

Gavin Burgess

Kimendrie Pillay

Ross Wilson

Co-opted Directors

Daniel Chemel

Steve Marsden

Co-opted Board Members

Angelique Smith

Emmanuel Patty

Southern Africa Development

Brad Glen

East Africa Development

Chris Munyao

Young Leader Programme

Peter Mwanja

Africa Convention Bureaus

Rick Taylor

North Africa Development

George Fawzi

Board member at large

Rick Taylor

East Africa (Rwanda)

Chris Munyao

North Africa

George Fawzi

North Africa support

Brad Glen

Secretariat & Events

Mariaan Burger

c: +27 (0)82 557 8041

e: info@siteafrica.africa

Members

Kevan Jones, Executive Director SACIA

Sharif Baker, Chairperson TPSA

Tes Proos, SITE President

Justin Hawes, Managing Director: Scan Display & Event

Greening Forum Treasurer

Sibusiso Mncwabe, Chairperson EXSA

Justin van Wyk, Chairperson SALPA

Mike Lord, Chairperson ESC

Arthur Goldstuck, PSASA Exco Member

Esmare Steinhofel, Chairperson: ICCA Africa Chapter

Advisory Members

Prof Nellie Swart, Associate Professor: Tourism

Management

Corne Koch, Head: Convention Bureau (WESGRO)

Tiisetso Tau, AAXO member

Daryl Keywood, SITE Member

Bheki Twala, TEBCO-SA Executive

Kim Roberts, SAACI Representative Western Cape

Robyn D’Alessandro, PR/Social media, Vivo Visual

Voice CC

Learning Ambassador

Esti Venske

c: +27 (0)83 482 9276



DIRECTORY

ASSOCIATION OF AFRICAN

EXHIBITION ORGANISERS


INTERNATIONAL CONGRESS &

CONVENTION ASSOCIATION

SACIA — Southern African Communications

Industries Association

c: +27 (0)82 555 5556

e: kevan@sacia.org.za

Executive director: Kevan Jones

46 Waterford Office Park, Waterford Drive, Fourways,

Johannesburg

t: +27 (0)87 265 5840

e: aaxo@aaxo.co.za

Association coordinator:

Anthea Buys

e: anthea@aaxo.co.za

Chairperson

Gary Corin, Specialised Exhibitions

e: Gary.corin@montgomerygroup.com

Vice Chairperson

Projeni Pather, Exposure Marketing

e: projeni@exposuremarketing.co.za

Venue Committee Chairperson

Cornelle du Preez, Gallagher Convention Centre

e: cornelled@gallagher.co.za

Treasurer

James Bull, Informa Tech

e: James.bull@informa.com

Immediate Past Chair

Devi Paulsen-Abbott

e: devi@aaxo.co.za

Board of Directors

Adele Hartdegen, Dogan Events

Errol Bryce, Vuka Group

Joshua Low, dmg Events

Tracy Gounden, Messe SA

179 Jan Smuts Ave, Parktown North, Private Bag X7000,

Parklands 2121

t: +27 (0)11 447 4777

e: info@eventgreening.co.za

w: www.eventgreening.co.za

Management Committee Members:

Chairperson: John Arvanitakis (Chat’r Xperience)

Vice Chairperson: Neo Mohlatlole (7 Colors)

Treasurer: Justin Hawes (Scan Display)

Secretariat: Lynn McLeod (individual)

Morwesi Ramonyai (Borena Energy)

Gavin Burgess (Technology Partners)

Grace Stead (Steadfast Greening)

JP van Schalkwyk (Up-A-Tone Events)

Sonja van Rooyen (Specialised Exhibitions)

Emma Kumalo (Chat’R Xperiences)

Angelique Smith (Event Synthesis)

Joey Swart (Take Note Events)

Louis Nel (Louis THE Lawyer)*

*Co-opted

They are joined by the EGF’s associate member

representatives, who are:

AAXO: Anthea Buys

EXSA: Doug Rix/Lee-Ann Alder

Fedhasa: TBC

IFEA Africa: Janet Landey

The MICE Academy: Helen Brewer

PCO Alliance: Melody Barber

SAACI: Glenton de Kock

SACIA/TPSA: Kevan Jones

SA Roadies: TBC

PCO ALLIANCE NETWORK

e: info@pcoalliance.co.za

w: www.pcoalliance.co.za

Chairperson

Melody Barber

t: +27 (0)84 705 1181

ICCA African Chapter

Chairperson:

Taubie Motlhabane

Cape Town International Convention Centre

t: +27 (0)21 410 5000

e: Taubiem@cticc.co.za

Deputy Chairperson:

Frank Murangwa

Rwanda Convention Bureau

t: +250 788 358 454

e: frank.murangwa@rcb.rw

Secretariat:

Esmaré Steinhöfel

ICCA Africa Regional director

c: +27 (0)84 056 5544

e: esmare.s@iccaworld.org

w: www.iccaworld.com/dbs/africanchapter

w: www.iccaworld.org

OTHER ORGANISATIONS

OF INTEREST

ABTA — African Business Travel Association

Box 2594, Pinegowrie, 2123

t: +27 (0)11 888 8178

c: +27 (0)83 679 2110

e: monique@abta.co.za

w: www.abta.co.za

Founder: Monique Swart

ASATA – Association of Southern African

Travel Agents

PO Box 650539, Benmore, 2010

t: +27 (0)11 293 0560/61

e: barbara@asata.co.za

e: general@asata.co.za

Office manager: Barbara Viljoen

Council of Event Professionals Africa

Kevan Jones

e: kevan@sacia.org.za

t: +27 (0)11 083 6418

c: +27 (0)82 555 5556

Chairperson: Glenn van Eck

Magnetic Storm

c: +27 (0)82 800 2616

e: glenn@magnetic.co.za

FEDHASA National Office — Federated

Hospitality Association of Southern Africa

PO Box 3853, The Reeds, 0157

c: +27 (0)82 552 9862

e: ceo@fedhasa.co.za

w: www.fedhasa.co.za

PSASA – Professional Speakers Association of

Southern Africa

t: +27 (0)11 462 9465

c: +27 (0)83 458 6114

e: admin@psasouthernafrica.co.za

w: www.psasouthernafrica.co.za

SATI — South African Translators’ Institute

Executive director: Marion Boers

t: +27 (0)11 803 2681

e: office@translators.org.za

w: www.translators.org.za

SATSA — Southern Africa Tourism Services

Association

Box 900, Ferndale 2160

t: +27 (0)11 886 9996

e: pa@satsa.co.za

w: www.satsa.com

SKAL International South Africa

Secretary: Anne Lamb

t: +27 (0)21 434 7023

c: +27 (0)82 708 1836

e: anne@yebo.co.za

w: www.skalsouthafrica.org

STA — Sandton Tourism Association

t: +27 (0)83 558 5445

e: secretariat@sandtontourism.com

w: www.sandtontourism.com

TBCSA — Tourism Business

Council of South Africa

Chief executive: Tshifhiwa Tshivhengwa

Box 11655, Centurion 0046

t: +27 (0)12 664 0120

e: comms@tbcsa.travel

w: www.tbcsa.travel

w: www.tomsa.co.za

Member relations manager: Boitumelo Moleleki

TGCSA — Tourism Grading

Council of South Africa

Private Bag X10012, Sandton 2146

t: +27 (0)11 895 3000

f: +27 (0)11 895 3001

e: enquiries@tourismgrading.co.za

TINSA — Interpreters/Translators Network

of Southern Africa

e: info@interpreter.org.za

t/f: +27 (0)11 485 2511

c: +27 (0)83 249 0010

w: www.interpreter.org.za

TPSA — Technical Production Services

Association

c: +27 (0)82 555 5556

e:kevan@sacia.org.za

w: www.tpsa.co.za

Executive director: Kevan Jones

TTA — Tshwane Tourism Association

Box 395, Pretoria 0001

t: +27 (0)12 841 4212

e: secretary@tshwanetourism.com

w: www.tshwanetourism.com

Chairperson: Bronwen Cadle de Ponte

Secretary: Sithembile Nzimande

Membership coordinator: Liz Oosthuysen

e: membership@tshwanetourism.com

SABOA — Southern African Bus Operators

Association

Postnet Suite 393, Private Bag X033, Rivonia 2128

t: +27 (0)11 511 7641

e: saboa@saboa.co.za

w: www.saboa.co.za



THE MARKET LAST WORD NEWS

South African Tourism appoints

Darryl Erasmus as the new COO

South African Tourism (SA Tourism) has announced the appointment of Darryl Erasmus as

the organisation’s new chief operations officer with effect from 7 January 2025.

As chief operations officer, Mr Erasmus

will be responsible for the oversight

role of South African Tourism’s

corporate services functions, while

supporting and ensuring effective operations

of its internal business units. In addition, he

will fulfil the responsibility of driving incountry

localisation, and execution of global

strategies.

Mr Erasmus, who previously worked for

South African Tourism as chief quality

assurance officer in the Tourism Grading

Council business unit, brings a wealth of

expertise and leadership experience, having

worked in the hospitality, tourism, and

corporate communications sectors. His other

roles have seen him hold senior marketing,

sales, and leadership roles with brands such

as Travelport, Protea Hotels, and

Intercontinental Hotels. He was also

managing director at BLAZE Integrated

Hospitality Marketing Agency, which

specialises in integrated marketing

communications. Most recently, he provided

advisory and consulting skills for commercial

services in the tourism and hospitality sector,

in the form of director at DAX Advisory

Services.

“We are pleased to welcome Darryl

Erasmus back to South African Tourism as our

new chief operations officer. This

appointment will not only strengthen our

management structures but will also

contribute to driving our strategic objectives

forward, while improving our destination’s

competitiveness. I have no doubt that his

leadership will enhance our operational

excellence and global impact,” said

Nombulelo Guliwe, chief executive officer of

SA Tourism.

Index of advertisers and contributors

ADVERTISER PAGE EMAIL WEBSITE

AAXO 29 aaxo@aaxo.co.za www.aaxo.co.za

Event Greening Forum 35 info@eventgreening.co.za www.eventgreening.co.za

EXSA 34 exsa@exsa.co.za www.exsa.co.za

Hampton by Hilton Sandton Grayston FC,IFC,8-12 jnbgs_res@hilton.com hampton.com

Mjunxtion 4 yolande@mjunxtion.co.za www.mjunxtion.co.za

SAACI 32-33 info@saaci.org www.saaci.org

SA Events Council 31 hello@saeventscouncil.org www.saeventscouncil.org

SANCB 16,19 mediaq@southafrica.net www.southafrica.net/gl/en/business

SITE Africa 30-31 info@sitesouthernafrica.com siteglobal.com/chapter/site-africaess



THE LAST MARKET WORD NEWS

What trends do you foresee

emerging in the travel sector?

In the luxury travel sector, the trends emerging in Southern Africa, especially around

Victoria Falls, are largely centred on exclusivity and sustainability.

By Longa Mulikelela, the hotel manager at The Royal Livingstone Hotel by Anantara

Guests are increasingly seeking personalised, intimate

experiences that offer a sense of privacy, such as private

river safaris or secluded lodges near the Falls. Moreover,

eco-conscious travel is gaining traction, with many visitors

favouring properties and experiences that prioritise sustainable

practices, such as wildlife conservation and the use of renewable

energy. Tailored concierge experiences are also on the rise, with

‘butler’ services, exclusive tours, and curated adventure activities

designed to meet the high expectations of luxury travellers.

Are hybrid work trends and ‘bleisure’ travel

influencing the demand for meeting spaces or

extended stays?

Yes, hybrid work trends and the rise of ‘bleisure’ (business +

leisure) travel are influencing demand in the Victoria Falls area.

Many high-end lodges and resorts now offer business-friendly

amenities, such as meeting rooms, high-speed internet, and

flexible workspaces, alongside relaxing leisure offerings.

Travellers often extend their stays, blending work with

pleasure, allowing them to experience both the natural

wonders of the Falls and the serenity of Southern Africa’s

landscapes. These extended stays contribute to longer booking

windows and an increased demand for premium

accommodation with flexible work arrangements.

Have you noticed any changes in how and when

guests are travelling for leisure over the past

year, and do you think this will continue in 2025?

There has been a noticeable shift toward longer stays, with

travellers seeking more immersive experiences in destinations

such as Victoria Falls. With many people now working remotely,

they are choosing to travel for extended periods, often combining

leisure with remote work. Guests are prioritising specific

destinations, especially those offering unique experiences, such

as exclusive sunset cruises on the Zambezi River, intimate wildlife

safaris, or private helicopter tours over the Falls. This trend is

expected to continue through 2025, with travellers looking for

more meaningful, slow travel experiences that allow them to

engage with local cultures and nature.

How do you anticipate sustainability and

environmental, social and governance (ESG)

concerns that will shape the hospitality industry

in the coming year?

Sustainability and ESG concerns are becoming a focal point in the

hospitality industry, especially in sensitive ecosystems like

Victoria Falls. Expect an increased focus on reducing carbon

footprints, conserving water, and supporting local communities.

Eco-friendly lodges and conservation efforts around the Falls are

gaining importance. Guests are becoming more conscious of the

environmental and social impact of their travels, which will push

hospitality brands to integrate sustainable practices, such as solar

power, waste reduction programs, and community-based

tourism initiatives. This will not only appeal to eco-conscious

travellers, but will also contribute to preserving the natural

beauty of places, such as Victoria Falls, for future generations.

Do you feel enhanced technological capabilities

(AI integration, VR experiences, and automation,

for example) will play a bigger role in terms of

guest experiences in the coming year?

Yes, technological innovations are beginning to play a larger role

in luxury hospitality, including the Victoria Falls region. AI

integration is streamlining guest services, offering personalised

recommendations for activities or experiences. Virtual reality (VR)

may also be used to offer pre-arrival tours or immersive

experiences of the Falls and surrounding nature reserves.

Automation, such as contactless check-ins and in-room

technology, enhances convenience and safety. However, the

challenge will be to balance technology with the natural,

authentic experience travellers seek in a destination such as

Victoria Falls.

How are travellers’ preferences for authentic,

culturally immersive experiences impacting your

property’s offerings and marketing strategies?

Travellers are increasingly seeking authentic, culturally immersive

experiences, and this is particularly true in Southern Africa,

where guests can engage with local communities and learn

about the rich traditions. In the Victoria Falls area, many

properties now offer activities that allow guests to interact with

indigenous communities, such as village tours, traditional

performances, and crafts workshops. Marketing strategies are

evolving to highlight these opportunities, emphasising

responsible tourism, and the importance of preserving cultural

heritage. Properties may also partner with local guides and

artisans to give guests a deeper understanding of the area’s

history and people.

With wellness tourism on the rise, how do you

foresee this trend taking shape in the new year?

Wellness tourism is becoming a key driver in the travel industry,

with travellers increasingly seeking destinations that offer a

holistic approach to relaxation and rejuvenation. In the Victoria

Falls area, wellness offerings will likely expand, with spa retreats,

yoga and meditation experiences, and wellness-focused safari

experiences becoming more prominent. Nature-based wellness

activities, such as forest bathing, mindfulness walks, or Zambezi

River yoga, will attract guests looking for tranquillity and holistic

healing. Properties will also offer nutritional wellness programs

and sustainable wellness practices, such as organic, locallysourced

food.

Which innovations or strategies do you predict

will differentiate successful hospitality brands,

from their competitors, in 2025?

In 2025, successful hospitality brands will focus on personalised

experiences and sustainable practices. The use of AI for tailored

recommendations, exclusive experiences, and seamless service

will differentiate premium properties. Local, immersive

experiences will be a major differentiator, with guests looking to

connect with the culture and environment. Sustainability

initiatives such as zero-waste hotels, carbon-neutral

accommodations, and conservation-driven tourism, will become

essential in attracting eco-conscious travellers. Additionally,

offering wellness-focused experiences that incorporate the

surrounding natural beauty of destinations, such as Victoria

Falls, will further elevate the guest experience.

Who is Longa Mulikelela?

Longa Mulikelela is an award winning and distinguished

hospitality expert with close to 20 years of experience in

hospitality management. He holds qualifications from

Cornell University, Association of Certified Chartered

Accountants (ACCA), UNICAF University Zambia, and The

Hotel and Tourism Training Institute. His expertise

encompasses hotel pre-opening, hotel operations,

revenue management, accounting, and CSR project

management. He is a member of the Institute of

Hospitality, and the Association of Certified Chartered

Accountants.



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Call +27 (0)31 764 6977 for more information

Business Events Africa - Vol 45 No 01 - January 2025

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