NEW HOT HOTEL OPENINGS IN FEBRUARY 2025

DEEPER
LUXURY
FEBRUARYHOTLIST
HOT NEW HOTEL OPENINGS

Elevated Experiences: DEEPERLUXURY’s New Hotel Hotsheet
HoteliersGuild and DEEPERLUXURY Applaud some of 2025’s Most Visionary Openings
Words by Frank M. Pfaller
A Toast to Vision, Creation, and the Next Era of Hospitality
The global hospitality sphere thrives on constant reinvention. From
spirited city escapes to intimate hideaways off the beaten path, hoteliers
continue to push boundaries, creating sanctuaries for the modern
traveler. This month, we raise our glasses to the brilliant investors,
developers, and management teams who make our beloved industry
shine ever brighter. Their relentless drive and vision have birthed four
stylish openings that are sure to intrigue the discerning guest.
A Touch of Elegance in Europe
Tucked away in a lively historic quarter, this newly unveiled boutique
retreat marries sleek modernist design with centuries-old architecture.
Plush suites feature floor-to-ceiling windows that frame the bustling
cityscape below, while the rooftop bar offers a tranquil vantage point for
cocktails under twinkling urban lights. It’s the perfect balance of
glamour and local authenticity—an ode to European chic.
A Bijou Addition to the London Scene
The capital's newest darling is a dreamy blend of heritage charm and
contemporary flair. From the moment one steps into the chandelier-lit
lobby, it’s clear that every detail has been curated to please the eye.
Expect indulgent afternoon teas in a lounge sprinkled with whimsical
British art, and personalized experiences that whisk guests from posh
shopping excursions to exclusive after-hours gallery visits. The property’s
top-floor suites—complete with private terraces—offer panoramic views
of London’s iconic skyline.
A Beachside Bohemian Dream in Puerto Escondido
Hotel Humano invites guests into a soulful refuge on Mexico’s rugged
Pacific coast. The minimalist-chic design highlights sweeping ocean
views, while its laid-back vibe echoes Puerto Escondido’s vibrant surf
culture. Guests can indulge in contemporary twists on Oaxacan cuisine
by day and toast hypnotic sunsets by night.
Sydney’s Latest Coastal Gem
Finally, in the sun-kissed harbor city, a contemporary masterpiece
welcomes guests to experience Australia’s signature laid-back luxury.
With design inspired by the surrounding ocean hues, this hotel
reimagines coastal chic: breezy terraces, airy interiors, and a world-class
spa that channels the rejuvenating power of the sea. Fresh, seasonal
menus highlight local produce and marine delicacies, ensuring an
authentic taste of Sydney’s culinary scene.

! Join Us in Empowering the
Next Generation of Hospitality Leaders
We are excited to announce the relaunch of the
HoteliersGuild Sirius Academy Scholarship Award Campaign on
⭐ GoFundMe ⭐
This initiative, at its core, is about creating opportunities for underprivileged female African students to access higher education
and empowering them to become future leaders in the hospitality industry.
Since its inception, the SIRIUSACADEMYCAMPAIGN has already funded over 60 scholarships, thanks to the generosity of our incredible
network. With this relaunch, we are taking our mission to the next level, building on past successes and introducing the curation of
Preferred Hotels to support students in gaining real-world experience and industry connections.
# How You Can Help:
• Make a donation to fund additional scholarships and expand our impact.
• Share our campaign with your network to help us reach more like-minded contributors.
• Partner with us to amplify the vision and provide opportunities for these bright talents.
As a token of gratitude, we will proudly recognize your generosity by featuring you and your company on our website and in our
newsletters, connecting you to our global community of esteemed hospitality leaders.
At this time, we’d also like to reaffirm that this campaign—and all of our trade publications—will remain free of charge, as part of our
commitment to creating accessible, high-value resources. However, we would deeply appreciate any donation, no matter how small,
toward this noble cause. Every contribution helps us make a tangible difference.
$ ✨ To donate or learn more, visit this GoFundMe link.
Thank you for your kindness, generosity, and belief in this transformative mission.
Together, we can make a lasting impact!

01.
BADRUTTS PALACE
ST. MORITZ | SWITZERLAND
Badrutt’s Palace Elevates the Standard for DeeperLuxury in St. Moritz
HoteliersGuild proudly celebrates the visionary spirit of its esteemed member,
Badrutt’s Palace, as they usher in a new era of grandeur with the unveiling of
the Serlas Wing—the property’s first extension in over a century. It comes as no
surprise that Italian architect-designer Antonio Citterio of Milan-based ACPV
Architects was entrusted with this landmark project, drawing upon his personal
connection to St. Moritz.
Over the course of seven years, Citterio artfully wove local alpine traditions into
a sophisticated design narrative. Oakwood finishes, stone flooring, and woolfabric
wall paneling establish a warm, inviting palette—an exquisite
complement to the majestic hues of the Swiss Alps and the serene waters of
Lake St. Moritz. The story of elevated luxury continues through refined B&B Italia
furnishings and sumptuous Loro Piana Interiors fabrics, echoing
DeeperLuxury’s ethos of authenticity and timeless elegance.
From its privileged vantage point overlooking Via Serlas, the highest luxury
shopping street in the world, this new wing stands as a testament to Badrutt’s
Palace’s commitment to cultivating extraordinary experiences. In seamlessly
marrying alpine heritage with contemporary flair, the Serlas Wing redefines the
essence of hospitality, strengthening St. Moritz’s position as a beacon of
DEEPERLUXURY and celebration within our treasured HoteliersGuild
community.

Romeo Roma: Zaha Hadid’s Visionary Legacy
Meets DeeperLuxury in Rome
In one of her final major projects, Zaha Hadid
gracefully wove her iconic, futuristic sensibility
into a 16th-century palazzo—now reborn as
Romeo Roma. Behind its historic façade lie 74
minimalist guest rooms, where bold geometry,

ROMEO ROMA – ROME
ITALY
Romeo Roma: Zaha Hadid’s Visionary Legacy Meets
DeeperLuxury in Rome
In one of her final major projects, Zaha Hadid gracefully
wove her iconic, futuristic sensibility into a 16th-century
palazzo—now reborn as Romeo Roma. Behind its historic
façade lie 74 minimalist guest rooms, where bold
geometry, subtle color palettes, and a palpable sense of
modernity redefine what it means to merge heritage with
contemporary allure.
02.
Aligned with DeeperLuxury’s ethos of transcending the
ordinary, Hadid’s flowing lines and dynamic shapes
perfectly complement Alain Ducasse’s first culinary
venture in the Eternal City, delivering a feast for both the
eyes and palate. The rooftop bar, La Terrazza, elevates the
experience further, courtesy of a Krug Champagne
partnership that pairs impeccable bubbly with unrivaled
views of Rome.
As a finishing touch to this opulent symphony, spa
treatments by Sisley await guests in a subterranean
sanctuary, while the indoor-outdoor pool—crowned by a
transparent floor—lets one float above an ancient
archaeological site. With its marriage of architectural
daring, gastronomic prowess, and storied Roman history,
Romeo Roma stands as a shining testament to
HoteliersGuild’s celebration of visionary design and the
promise of DeeperLuxury.

03.
BRACH MADRID | MADRID
SPAIN
A Franco-Spanish Ode to DEEPERLUXURY on Gran Vía
In a remarkable expansion of its portfolio, French hotel group Evok has
secured a coveted address on Madrid’s legendary Gran Vía for Brach Madrid
—the brand’s second outpost beyond Paris. Housed within a historic 1922
building, this new property features a playful yet refined eclecticism crafted
by HoteliersGuild Hall of Famer Philippe Starck, who has masterfully layered
jatoba wood, marble, and leather across the guest rooms. Fringed
patterned sofas and artful curiosities add a whimsical nod to the city’s
vibrancy, while an abstract illustrated map of Spain provides a statement
piece that bridges past and present.
Culinary enthusiasts can delight in the Mediterranean-inspired dishes of
Chef Adam Bentalha, whose talents already shine at Brach’s Parisian sister
property. Meanwhile, La Pâtisserie unites French finesse and Spanish flair in
a sweet tribute to both cultures. Rounding out the experience is a cuttingedge
spa, featuring a hyperbaric oxygen chamber, cryotherapy, and
treatments by myBlend and Clarins.
Poised at the intersection of visionary design, gastronomic innovation, and
holistic well-being, Brach Madrid promises to captivate HoteliersGuild
insiders while epitomizing the DEEPERLUXURY ethos of turning hospitality
into an art form.

04.
PARK LANE - COPENHAGEN
DENMARK
A Cinematic Revival Near Øregårdspark: DEEPERLUXURY
Copenhagen
Takes Root in
Just north of Copenhagen, alongside the tranquil Øregårdspark, a 1920s
cinema turned local favorite has been reimagined yet again—this time as the
city’s newest boutique bolthole. Leading the transformation is Designer
Camilla van den Tempel, whose vision of Scandinavian minimalism infuses
the hotel’s 69 rooms with nature-inspired elegance: think soft creams, earthy
browns, and refined accents like herringbone flooring and handcrafted
wallpaper. The spa-like marble bathrooms are graced by Antonio Lupi tubs,
offering a taste of sophisticated Italian design.
In the former ballroom, original features—stucco ceilings, chandeliers, and
wooden paneling—have been meticulously restored to house a new
collection of suites, seamlessly marrying old-world charm with a
contemporary flourish. The gastronomic heart of this reborn gem includes
Yves at Park Lane, a modern French restaurant helmed by Michelin-starred
chef Yves Le Lay, the relaxed bistro Rosé Rosé, and Parsley Salon, where an
ultra-seasonal menu spotlights the vibrant terroir of Copenhagen.
A true reflection of HoteliersGuild values and the DEEPERLUXURY ethos, this
stylish Scandinavian hideaway bridges historic authenticity with nextgeneration
sophistication—a testament to how design, dining, and heritage
can converge in perfect harmony.

05.
HOTEL CALIMALA - MILANO
ITALY
A Vibrant Tribute to DEEPERLUXURY
Following his successful design work on the original Hotel Calimala in
Florence, architect and designer Alex Meitlishas once again channeled
his creative prowess—this time into crafting a bold new identity for the
brand’s sister property in Milan. Drawing cues from the city’s sleek,
cosmopolitan character, Meitlis imbued each of the 88 guest rooms with
clean lines and playful color stories—think clay pink, citrus orange, and
mint blue—all punctuated by bespoke furnishings and local, traditional
materials.
On the ground floor, guests can indulge in a wine and coffee bar that
opens onto a lively outdoor terrace, making for perfect people-watching
amid Milan’s urban buzz. Ascend to the rooftop, where a panoramic
restaurant and bar invite you to sip and savor against a skyline backdrop
—complete with one of the city’s rare rooftop swimming pools.
Embodying the HoteliersGuild tradition of blending authentic local flair
with global sophistication, this latest venture personifies
DEEPERLUXURY: a stylish synergy of contemporary design, uplifting
hospitality, and a deep reverence for place that places Hotel Calimala
Milan firmly among the city’s must-visit addresses.

06
THE
WELBECK - LONDON | UK
A Marylebone Legacy Reimagined for DEEPERLUXURY
For over two centuries, The Welbeck has opened its doors to
visitors on one of Marylebone’s most picturesque Georgian streets
—first as a hospital, and more recently as a trusty Holiday Inn.
Now, thanks to the award-winning Studio Moren, it’s been reborn
as a boutique gem that gracefully marries historic allure with
modern chic.
Step beyond postbox-red hallways to discover 164 rooms and
suites, each a harmonious blend of classic white walls, wooden
floors, and brown leather armchairs, offset by bursts of color—
patterned green ceilings, yellow sofas, and vibrant orange bolsters
—that underscore the property’s playful spirit. In homage to its
medical heritage, The Welbeck’s “Be Well” philosophy offers
guests an array of in-room wellness services, including IV drips and
on-demand beauty treatments, for those seeking a mindful
recharge. And for a more leisurely indulgence, the Welbecker Bar
serves craft cocktails in a laid-back setting, echoing the softer side
of self-care.
Through its thoughtful design, nod to local history, and
commitment to holistic well-being, The Welbeck underscores
HoteliersGuild’s celebration of DEEPERLUXURY—one where
heritage, comfort, and contemporary flair seamlessly converge to
create a truly enriching stay.

07.
HOTEL HUMANO
PUERTO ESCONDIDO | MEXICO
Grupo Habita’s Surf-Inspired DEEPERLUXURY in Puerto Escondido
Expanding its footprint into the famed surf mecca of Zicatela Beach,
Grupo Habita has unveiled Hotel Humano, a soulful hideaway that marries
Oaxaca’s artisanal heritage with a relaxed coastal vibe. The partnership
between Architect Jorge Hernández de la Garza and Plantea Estudio
manifests in a seamless interplay of concrete and clay structures,
elegantly furnished with locally sourced pieces that pay homage to the
region’s craft traditions.
Inside its 39 rooms, tropical wood accents and bespoke textiles in deep
orange tones offer a warm embrace of Mexican design, while handmade
wine-hued bathroom tiles and drawings by Lucio Muniain infuse each
space with authentic artistry. Anchoring the property is a lush central
courtyard and pool, a tranquil oasis of greenery, with a rooftop bar and
restaurant just above, showcasing the culinary brilliance of Chef Saúl
Carranza and Chef Marion Chateau—alumni of Marseille’s La Relève.
Evoking the principles of DEEPERLUXURY, Hotel Humano seamlessly
merges the untamed allure of Puerto Escondido’s coastline with Oaxacan
elegance, positioning itself as the next must-experience destination for the
discerning global traveler—and a shining new star in the HoteliersGuild
constellation.

for

08.
CHEVAL
BLANC SEYCHELLES
MAHÉ ISLAND
Cheval Blanc Seychelles: A DEEPERLUXURY Oasis by Jean-Michel Gathy
In a dazzling continuation of their illustrious partnership, Cheval Blanc and
Jean-Michel Gathy have unveiled the brand’s sixth maison on Mahé Island, a
Seychellois paradise epitomizing the HoteliersGuild pursuit of
DEEPERLUXURY. Drawing inspiration from traditional island architecture,
Gathy has envisioned 52 villas—24 gracefully lining the beachfront and 28
tucked away amidst lush, emerald hills—with soaring, sloping roofs and wide
entrances that seamlessly meld indoor elegance with the surrounding
natural splendor.
Reflecting Gathy’s hallmark of “casual chic,” the design embraces a palette
of white, sand, and greige, highlighting panoramic vistas best savored from
each villa’s private pool. Enriching the experience further are five distinct
restaurants, from the Seychellois Creole artistry at Le White to the
contemporary Japanese flair of Mizumi. At Spa Cheval Blanc, a collaboration
with Guerlain infuses the spirit of the island into a serene suite of treatments
that focus on holistic rejuvenation.
By merging authentically local influences with modern sophistication, Cheval
Blanc Seychelles reflects both the unwavering dedication of Cheval Blanc
and the visionary touch of Jean-Michel Gathy—an idyllic sanctuary that truly
embodies the essence of DEEPERLUXURY.

09.
Namia River Retreat - Hội
An | Vietnam
A Holistic Retreat Embodying DEEPERLUXURY
Nestled on a secluded islet overlooking the Thu Bồn River, the new
Namia River Resort offers a wellness sojourn that seamlessly merges
nature, tradition, and modern comfort. Specialists in bioclimatic
architecture, T3 Architects, joined forces with Kanopea
Architecture Studio to fashion 60 timber villas—each drawing
inspiration from the fisherman dwellings and rustic country homes
that dot the surrounding landscape.
Interiors boast an open-plan layout, awash in neutral hues and
organic textures, leading onto private pool terracesnestled beneath
a lush canopy of Nipa palms. Thoughtful details, such as sunken
bathtubs gazing out over the tranquil river, highlight Namia’s
homage to holistic relaxation. Within the spa, flowing, soft organic
forms create an oasis of serenity, where healing treatments rooted in
Vietnamese herbology provide a soulful retreat from the everyday.
This deft union of local craftsmanship, bioclimatic sensitivity, and
modern indulgence stands as an exemplar of DeeperLuxury—one
that places Namia River Resort squarely on the map for
HoteliersGuild connoisseurs seeking authentic, regenerative
experiences in enchanting natural settings.

10.
BAB AL SHAMS
NEW DESERT VILLAS - DUBAI | UAE
A Desert Sanctuary Elevating the DEEPERLUXURY Experience
Since its debut in 2004, Bab Al Shams has woven desert magic into modern
hospitality. Now, this 115-room retreatunveils its latest enchantment: eight private
poolside villas, deftly realized by Anarchitect to harmonize with the sweeping sands.
Their minimalist circular forms in beige tones echo the surrounding dunes, while the
interiors embrace a pared-back aesthetic of sandy neutrals and softly curved wooden
furnishings, artfully mirroring the villas’ curved exteriors.
Each villa boasts its own outdoor terrace, fireplace, and private pool, ensuring guests
enjoy an exclusive oasis within the broader resort. Adventure beckons just beyond,
whether it’s a culinary journey at Anwā, indulgent relaxation in the soothing spa, or a
thrill-seeking escape via hot air balloon or camelback across the shimmering desert
expanse.
By merging cultural authenticity with contemporary indulgence, Bab Al Shams
resonates profoundly with the HoteliersGuild spirit, offering an intimate taste of
DEEPERLUXURY where nature, design, and hospitality unite under starlit Arabian
skies.

UNITING IN SERVICE: A SALUTE TO THES
We hope this issue of DEEPERLUXURY leaves you ene
welcome to all our newcomers—your bold perspective
applaud the optimism of the owners and investors wh
uncertainties. Together, through creativity and collabo
extraordinary heights. We look forward to

E PIONEERS OF THE HOSPITALITY ARTS
rgized and brimming with fresh inspiration. A warm
s are the lifeblood of innovation in our industry. Let us
o continue to drive luxury forward, even amid global
ration, we will elevate our realm of luxury to ever more
having you with us for the next journey!

HoteliersGuild CHC

IMPRESSUM
Title: DEEPERLUXURY
Collated by: CHC-
CoutureHospitalityConcept
In Collaboration with:
HoteliersGuild
Publisher: CHC Publishing
Editorial Coordination: Frank M.
Pfaller
Year of Publication: Feb. 2025
Contact:
info@HoteliersGuild.com
Websites:
www.HoteliersGuild.com
www.SelectedHotels.biz
All rights reserved. No part of
this publication may be
reproduced or transmitted in
any form without prior written
permission from the publisher.
The content reflects the editorial
perspective of the authors and
contributors.

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