Tackle Trade World - March 2025

SENT TO MORE THAN
18,500
TACKLE INDUSTRY
PROFESSIONALS
IN OVER
120 COUNTRIES
EVERY MONTH
MARCH 2025

COMMITTED TO INCREASING YOUR BUSINESS GLOBALLY
KEEP ON CATCHING
CELEBRATING 25 YEARS OF
FISHBITES BAITS
PAGE 20
CALIFORNIA DREAMING
ICONIC FISHING SPOTS AND A
HUGE ECONOMY BECKON
PAGE 24
EUROPE SET TO
BECOME MAJOR FISHING
TOURISM MARKET
The fishing tackle market across
Europe could receive a major
boost if the continent can turn
itself into a major angling tourism
destination.
A key report, which has already been
picked up and championed by the European
trade association, suggests that the market
could benefit from a focus on some countries
becoming important destinations for anglers
from around the world.
Countries such as the UK, Italy, Germany,
The Netherlands, France, Spain and Sweden,
which offer diverse fishing opportunities,
could rival better known destinations on the
other side of the world.
Dutch governmental organisation The
Centre for the Promotion of Imports from
Developing Countries (CBI) has produced
two reports on market entry and market
potential for Europe, outlining important
sectors and disciplines not to mention areas
for growth and it says the support of national
angling associations alongside the European
Fishing Tackle Trade Association (EFTTA)
and the European Anglers’ Alliance (EAA)
will drive these opportunities further.
EFTTA’s lobbyist in Brussels, Jan
Kappel, said that a pan-European study on
recreational fishing– modelled along one
conducted in the USA – would help identify
more opportunities.
He said: “The EAA and EFTTA continue
to push for that study.
From next year the use of a fishing app will
be mandatory for recreational fishers catching
certain fish species. The data collected this
way can be seen as another stepping stone
towards the every-five-years pan-European
study wished for.”
IMPORTANT MARKET
The CBI reports said: “Fishing tourism
is a large niche that makes an important
contribution to local economies possessing
natural resources and a well-established
fishing infrastructure.
• Continued on page 8
S E N T T O M O R E T H A N 1 8 , 5 0 0 T A C K L E I N D U S T R Y
PROFESSIONALS IN OVER 120 COUNTRIES EVERY MONTH

EDITORIAL
MARCH 2025
Editor: John Hunter
+44 7990 542958
john.hunter@artichokehq.com
A journalist all his life and with 20-plus years of
international business magazine experience, John
was the founding editor of TTW and has now
returned to the helm. He has helped many brands
launch and grow over the years through B2B
publications and via his own consultancy business.
ADVERTISING
North America: Bart Manganiello
+1 914 722 7601
bartalm@optonline.net
For over 38 years, Bart has been working with trade
magazines, 34 in the tackle industry. Since 2001, he
has been TTW’s North American Director, providing
the best communication programs to companies,
helping them connect with current and prospective
trade partners around the world.
Rest Of The World: Guido Knegt
+39 3475036436
guido.knegt@artichokehq.com
A Dutchman, he spent five years travelling the world
as a scuba-diving instructor and English teacher
before settling down in Sardinia. He previously
worked for TTW from 2014 - 2017.
China: Robert Li (Li Ziwei)
+86 13451914155
robert.li365@gmail.com
Li Ziwei (Robert) has worked as news editor for over
20 years. He founded the most influential Chinese
fishing forum in the Straits and organised many
industry events. His love for culture and tourism has
led him to devote his entire life to the exchanges
between China and southeast Asia.
ARTICHOKE MEDIA LTD
Suites 2 & 4 Global House, Colchester, Essex, CO1 2TJ, UK
IS TOURISM THE
FISHING BOOST
EUROPE NEEDS?
So the Dutch government organisation,
The Centre for the Promotion of
Imports from Developing Countries
(CBI), has touted fishing tourism as a
fantastic way to grow the sport throughout
Europe.
It’s an interesting supposition and does,
on the face of it appear to stack up as a real
opportunity.
With 25 million recreational anglers
across the continent, it’s clear there is a strong
appetite for the sport from residents and we
know that here are some key fishing markets
here. For instance, the CBI believes that
recreational sea anglers alone spend €10.5
billion each year on fishing activities and
equipment.
Ally this to the fact that almost 14 per cent
of tour operators here are active in the fishing
tourism niche and it’s an enticing sector to try
and profit further from.
Research organisation Future Market
Insights valued the global fishing tourism
market in 2023 at around $72.5 billion
but, more significantly, it predicts it will be
worth $211.1 billion in less than a decade. It
sees huge opportunities among commercial
fishermen and the coastal towns where they
live. As their industry continues to decline,
so they could be encouraged to turn to the
recreational angling sector. The fishermen
already have boats and know the waters
while the towns can offer food and lodging
in convenient and often scenic areas with
additional local attractions.
This diversification is seen as crucial for
the potential growth of fishing tourism,
which will also benefit from the demand for
specialist trips for a single activity.
With many European countries being
hotbeds of angling for their existing
population and boasting fantastic coastlines,
clean rivers and streams or stunning lakes
filled with fish – and in many cases all of
these – such optimism feels justified.
Another reason to believe the hype is that
people are more understanding about the
environment. This has two prongs to it.
Firstly, since Covid-19, more people have
discovered the wonder of being outside,
enjoying relaxed pastimes, often with friends
and family. Many have also discovered how
many scenic rivers, lakes or coastlines are
more accessible than they probably imagined,
alongside the obvious physical and mental
health benefits of being outside.
At the same time, we have all seen a rise
in our understanding of sustainability and
environmentally friendly practices. I’m not
just talking about catch and release here, or
even tackle made from recycled fishing gear
or biodegradable packaging.
Ecotourism is the name of the game for
many and the desire to leave behind as little
carbon footprint as possible.
The advent of cheap air travel for the
masses encouraged anglers to head for farflung
shores on the other side of the globe, as
the world got smaller and we uncovered more
cool destinations.
Today, though, those plans are decried for
their impact on the environment – not to
mention the rising costs of travel – while we
are realising there are many amazing fishing
destinations on our doorstep.
The next decade could be very interesting
for the tackle trade in Europe.
/tackletradeworld
/company/tackle-trade-world
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MARCH 2025
Contents
CONTENTS
08 NEWS
Fly brand owner Far Bank Enterprises has
promoted its COO to the role of CEO while Japanese
tackle expert Megabass has announced
a partnership with a key US-based finance
company for major expansion.
10 NEWS
There are tributes to French industry visionary
Hubert Guillois, who has passed away aged 84,
plans for a new facility for line and rod materials
firm Toray plus news of a deal between
EFTTEX and TTW.
12 PREPARE TO BE CHARMED AT ICAST
One week in Florida – at the giant industry
trade show, ICAST – was enough to put a
brand new fishing product on the sportfishing
industry’s map.
14 EXCITEMENT GROWS FOR POLISH
FISHING EVENT
Preparations are nearly complete for one of
the largest fishing events in Europe, the giant
Rybomania, which takes place in Poland in
early March.
16 SPOTLIGHT ON… RODS
A rod is an essential tool for any angler, serving
the dual purpose of casting your bait or fly as
well as taming the fish you have hooked. As
materials get stronger and lighter, what’s the
rod market all about?
18 SHOP WINDOW
We preview a few of the latest fishing rods in
various categories that are making waves for
dealers right now.
20 FISHBITES MARKS 25 YEARS OF CATCHES
For a quarter of a century, Carr Specialty Baits
has been revolutionising the fishing industry
with its game-changing brand of baits – Fishbites
and Fishbites Flight Club Lures.
22 CASTING FOR SUCCESS IN FLY
FISHING TACKLE
Fly fishing, a centuries-old sport, has evolved
into a global industry blending recreation,
artistry and conservation. With its wide appeal,
it draws in angling enthusiasts worldwide. How
can you make the most of the opportunities it
presents?
24 DOING BUSINESS WTH… CALIFORNIA
With a wide range of fishing habitats and iconic
destinations, not to mention a huge economy
and some key brands, California is a great place
to do business with…
32 MAKING CONTACT
A quick look at a handful of the latest products
which should be gracing your shelves as the
season approaches.
36 BOOSTING YOUR WEBSITE TRAFFIC
Increasing web traffic – the number of people
who visit your website – is crucial for the success
of any online venture, whether you are a
retailer, a manufacturer or brand. How could
you go about it?
22
12
24
16
20
06 WWW.TACKLETRADEWORLD.COM

MAD ABOUT THE
CRAFT
AVAILABLE NOW — WWW.OKUMAFISHING.EU

NEWS
Europe set to become major f ishing tourism market
• Continued from page 3
“There are 25 million recreational
anglers in Europe, which makes
it an important source market
for fishing tourism. Germany,
Italy and the UK are amongst the
leading markets. Sustainability is
a major trend in fishing tourism,
as anglers understand the need
to protect fish species and respect
their habitats.
“Fishing tourism comprises
travel away from home for the
primary purpose of fishing,
either in freshwater or saltwater.
It involves individuals or groups
travelling to destinations for the
purpose of fishing for leisure or
sport.
“These destinations include
freshwater (lakes, ponds, reservoirs,
rivers and streams) and saltwater
environments (oceans and seas)
that are home to plenty of fish
species.
“Tourism entrepreneurs can
further specialise, depending on
the type of fishing that is offered.
Angling covers various fishing
techniques, and there is a crossover
between definitions.”
It added: “Fishing tourism often
includes other features beyond
fishing activities: accommodations
in lodges or resorts, guided
expeditions, boat rentals and ecotours
focusing on the local aquatic
environment and wildlife.
“Fishing tourism contributes
significantly to local economies,
especially in regions with
abundant natural resources
and well-developed fishing
infrastructure. In addition, fishing
tourism can promote conservation
efforts by fostering an appreciation
for natural habitats and
encouraging sustainable fishing
practices.”
The report says that a major
driver of the potential growth is
consumer demand to spend more
time in nature, a trend which really
took off during the Covid-19
pandemic.
It revealed: “Fishing in peaceful,
tranquil places is a calming activity
and is known to help reduce stress.
Fishing in more challenging
situations, like deep-sea fishing, is
exhilarating and exciting.
“This trend is also leading to a
demand for greater personalisation
and customisation of trips, and
for specialised experiences. The
range is large, which provides
great opportunities for local tour
operators.
“Private fishing charters,
personalised guiding services and
tailor-made itineraries based on
fishing goals are being sought
after. They can also be personalised
to cater for different skills
levels, which is good to attract
newcomers to the sport as well as
non-fishing companions.
This trend matches the need
of anglers looking for fishing
experiences in exotic and remote
destinations to catch species they
may never have caught before.
These destinations are usually
off the beaten track and out in
spectacular nature.”
Maggi Smit, founder of
destination angling company Go
Fishing Worldwide, said: “Before
Covid-19, fishing tourists would
regularly travel on their own or
in small groups. However, due to
the growing cost of travel, we are
seeing more guests wanting to
travel as part of group tours and
sharing guides. Recently there
has been a growth in interest in
salmon and sea trout fishing.”
You can read the two reports at
www.cbi.eu/market-information/tourism/fishing-tourism
ADDED VALUE FOR
EFTTEX 2025 WITH TTW
As the official EFTTEX 2025 media partner, Tackle Trade World is offering discounted
advertisements and free editorial to all exhibitors at the show.
Exhibitors can enjoy a 25 per cent discount off any ad campaign plus the same-sized free
editorial in the magazine (either a half or full page), along with a free banner on the TTW website
in the run up to and throughout the event.
Bookings have been coming in thick and fast for EFTTEX 2025, which is taking place in
Brussels from September 10th to 12th and excitement is high.
In addition, EFTTEX has partnered with the Brussels Booking Desk to provide exhibitors and
visitors with quality, affordable hotel rooms in the city. Whether you stay in downtown Brussels or
close to the venue, you can easily reach the Brussels Expo venue by public transport or walking.
For stand bookings, contact info@efftex.com
or visit www.efttex.com
To discuss advertising opportunities in TTW, contact
guido.knegt@artichokehq.com
To view accommodation options, find out what‘s on
offer and make hotel bookings, contact
shorturl.at/wRPWP
www.recreationroundtable.org/programs/state-level-work
08 WWW.TACKLETRADEWORLD.COM

MEGA GROWTH
PLAN FOR JAPANESE
TACKLE BRAND
Japan-headquartered premium
fishing gear manufacturer
Megabass is set to capitalise on
bass tackle market growth by
expanding thanks to a partnership
with global consumer-focused
investment firm L Catterton.
The deal will leverage L
Catterton’s operating capabilities
and industry network on the back
of rising demand for its products.
Consumer expenditure on
fishing gear in Japan and the US,
Megabass’ two largest markets,
has been rising and is expected to
continue growing as casual anglers
look to become more proficient
and seek high-quality products.
This trend is providing huge
opportunities for Megabass, given
its suite of high-end fishing lures,
baits and rods which can be used
across rivers, lakes and seas.
Founded in 1986 by acclaimed
bass angler Yuki Ito, Megabass
harnesses traditional craftsmanship
and cutting-edge technology to
manufacture its products.
The company has been able to
cultivate a loyal following among
the angling community, first in
Japan and now also internationally,
especially in the US.
It entered the latter market
in the 2000s and has since been
endorsed by renowned American
anglers.
Bearing testament to the
rising and sustained demand
for Megabass’ products, its
total revenue has demonstrated
strong growth over the years,
with contributions from overseas
markets also increasing, while
sales are generated via retailers
and e-commerce channels such
as its websites and Amazon, with
demand outstripping supply.
Megabass and L Catterton
will work closely together to drive
further growth for the brand
as consumers focus spend on
premium fishing gear in its key
markets.
Their combined focus will
initially be on thoughtfully
ramping up Megabass’ production
capacity and strategically
expanding its distribution network
by leveraging L Catterton’s
category expertise.
L Catterton has significant
experience building outdoor
brands across the world.
www.megabass.co.jp
Far Bank promotes new CEO
Far Bank Enterprises, the parent
company of major brands Sage,
RIO Products, Redington and Fly
Water Travel, has promoted Chief
Operating Officer Ryan Hamilton
to the position of CEO.
Kris Klein, Far Bank’s CEO
since 2020 will continue as a board
member while also spending the
next year onsite to mentor Ryan
and the senior leadership team.
The move is designed to
continue accelerating company
growth and leadership in a rapidly
evolving fly fishing industry.
Ryan joined in 2020 as
Chief Financial Officer and has
increased his responsibilities over
the last four years to include HR,
IT and strategic planning.
He has also stepped into
leadership positions in the
industry, including his current
role on the American Fly Fishing
Trade Association (AFFTA)
board.
Ryan said: “I’m honoured
to step into the role of Chief
Executive Officer at such an
exciting time at Far Bank. We
have an incredible team and
strong foundation built under Kris’
leadership and I’m committed to
building on that momentum.
“By continuing to innovate and
deliver outstanding products and
world-class experiences for the fly
fishing community, I’m confident
we’ll keep elevating our industry
and driving Far Bank’s growth for
years to come.”
Kris added: “Ryan is an
outstanding executive – a strategic
thinker who is passionate about
the success of our employees and
the greater fly fishing community.
“We have worked together in
this business for four-plus years
and I can attest to his dedication
to our people, our dealer, and our
industry.”
In addition, Far Bank
has continued to evolve and
strengthen its senior leadership
team. Mike Moore joined Far
Bank as Chief Revenue Officer
in 2024 and Tom Larimer was
brought on as director of wholesale
sales to intimately engage with the
specialty fly fishing channel.
Kurt Beers joined Far Bank as
Director of IT, complemented
by promotions within the
organisation including Jake
Rushing, formally RIO Product’s
production manager to director
of operations; Chris Walker
leading a new function as director
of product development at RIO
Consumables and Peter Knox
assuming the new role of director
of product development in hard
goods.
Stanley McCammon, CEO
at Joshua Green Corporation,
the parent company of Far Bank
Enterprises, commented: “The
talent at Far Bank across every
department has the company
strategically aligned for continued
growth and profitability and Ryan
will be an excellent leader for the
organisation. We also want to
thank Kris for the outstanding
contributions during his last four
years as CEO.”
www.farbank.com
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WWW.TACKLETRADEWORLD.COM 09

NEWS
TRIBUTES PAID TO FRENCH
INDUSTRY VISIONARY
Hubert Guillois, credited with
helping shape the French fishing
tackle market in the 1970s and
1980s, has passed away aged 84,
leaving a legacy defined by passion,
innovation, and dedication to the
angling community.
Born on March 18th, 1940
in Mauron, Hubert passed away
on January 14th in Cartagena
de los Indias in Colombia but
will be remembered for his
role in building a major tackle
firm, Ragot Mouche, and his
legacy looks set to live on in the
FreeSpirit initiative.
After achieving an honourable
2nd place at L’École Hôtelière
de Paris, Hubert embarked on a
remarkable three-year tenure at
the Pentagon, although much of it
remains a secret – before travelling
the world, escaping both the
Vietcong army and a man-eating
tribe in Papua New Guinea,
among others.
Briefly returning to France,
Hubert married his sweetheart,
Dominique, before setting off
once more to explore the world
– this time applying his hotel
management expertise in Africa
and Argentina.
When his father-in-law, André,
asked for help managing the
company he had founded, Hubert
immediately returned to France.
Being an avid angler himself,
it was a perfect fit for Ragot
Mouche – a small but highly
esteemed fishing tackle business.
In no time, Hubert transformed
Ragot Mouche from a primarily
fly-fishing and fresh water
company into a major import/
export enterprise. He introduced
numerous prestigious brands to
the French market, including
Toray unveils plans for production site
Toray Industries, the producer
of materials for fishing tackle
including rods and lines, has
revealed plans for a highperformance
resin compound
production site for its Toray
Plastics (China) company.
The new facility at the premises
of manufacturing subsidiary
Toray Resins (Foshan) Co
in Guangdong Province will
inaugurate operations in April
2025.
As a result, Toray is also
considering a partial production
Rapala, Cortland, Plano and
Shimano while also becoming a
renowned manufacturer.
Among his creations was the
iconic Raglou in 1971 and he
went on to develop many more
alongside Victor Borlandelli,
Ange Porteux, Jean-Marc
Lanchier, and many others.
After selling the company
to Rapala in 1991, Hubert and
Dominique set sail, embarking on
new adventures, many of which
were contained in his recently
published memoirs.
Sharing his vast knowledge
on a wide array of topics was not
only one of his greatest passions
but could also be described as a
deep-seated need, especially when
it came to passing it on to younger
generations.
To honour his memory, the
family invites you to take your
transfer from Toray Plastics
(Shenzhen) to the new production
site.
Although its economy is
recovering slowly, China offers
considerable market potential,
with a projected annual growth
rate of around five per cent. Its
key automotive industry is the
world’s largest and is still expecting
continuous growth.
The Chinese government
is supporting the adoption of
new energy vehicles, which
should boost demand for highperformance
resins, particularly for
automotive applications.
Increasingly tight
environmental regulations are
accelerating demand expansion
for these vehicles, creating
more sophisticated customer
requirements, and thus lifting
demands for high-performance
materials, an area in which Toray
has its strength.
The new facility aims to stabilise
supplies of high-performance
resins in response to these market
trends. Toray aims to capture
loved ones, especially the younger
ones, on a fishing/crabbing trip
and combine it with a litterpicking
activity. Share those
precious moments using the
hashtag #HubertGuilloisLegacy,
so the family can see and respond.
Honouring Hubert’s passion
for the environment, the future of
angling, well-being on or around
the water and youth, his family
have asked people to consider
donating to the FreeSpirit
initiative, which he helped to
conceive.
FreeSpirit initiative is a boat
being built specially to enable
people of all ages and abilities
to enjoy the well-being benefits
of the ocean and recreational
activities like fishing, while
engaging in sustainable practices.
The boat will be based in The
Solent, UK along the south coast,
directed by his eldest daughter
Marianne and son-in-law Ross,
lovingly supported by family from
Belgium to Colombia.
www.gofundme.com/f/hubertguillois-towards-freespirit
rising demand for these resins in
southern China and expand its
business in the Chinese market by
focusing on new energy vehicle
applications, while addressing
anticipated growth in other
sectors.
The new site will not only serve
growing demand within China
but also function as a strategic
hub for global operations, with a
particular focus on Southeast Asia.
The company will continue to
enhance its overseas network and
step up organic collaboration to
expand its businesses worldwide.
www.toray.com
10 WWW.TACKLETRADEWORLD.COM

Shimano US president set
for conservation honour
Dave Pfeiffer, the president of
Shimano North America Fishing,
is to receive the highest accolade
from the Coastal Conservation
Association of California
(CCA California) for his work
supporting marine conservation
and ocean angling.
Dave (pictured) will be
presented with the 2025 Anthony
Hsieh Conservation Award, on
May 1st at the 3rd annual gala
dinner event at The Grand in
Long Beach, California.
CCA California chairman Bill
Shedd said: “The Anthony Hsieh
Conservation Award honours
an individual who has supported
sportfishing in California and has
made meaningful contributions
toward the protection, restoration,
and enhancement of our marine
resources.
“Dave Pfeiffer’s dedication
to marine conservation and
supporting angling access in
California and elsewhere goes
to the heart of what CCA
California and this award is all
about.”
A highly skilled angler and
founding member of CCA
California, Dave has helped
lead the non-profit volunteer
organisation since its inception by
serving as vice chair on its state
board of directors, among other
roles.
He began his career in
1988 with Shimano, then
based in Irvine, California,
as a regional sales manager,
serving in various key positions,
including president/CEO of
Shimano America and now as
president of Shimano North
America Fishing based in
Charleston, South Carolina. As
his career accelerated, so has his
volunteerism in support of the
sport fishing community.
He has also served for 25 years
on the American Sportfishing
Association board of directors,
including as both chair and vice
chair.
He said: “I began my fishing
career on the West Coast, and so
I will always stay connected to the
ocean waters off of California.
“With so many issues
threatening the sport fishing
community in California, we all
need to work hard to conserve
marine resources and protect
ocean angling access.
“I am proud to do my part, and
I am honoured and humbled to
be chosen as the 2025 Anthony
Hsieh Conservation Award
recipient.”
WWW.TACKLETRADEWORLD.COM 11

FEATURE
ICAST
AT ICAST, THE FIRST TIME
IS THE CHARM
One week in Florida – at the giant industry trade show, ICAST – was enough
to put a brand new fishing product on the sportfishing industry’s map.
Alex Rodriguez plants his feet
on the grassy shoreline of a
Florida pond on a balmy Tuesday
morning. Steps from the doors of
Orlando’s Orange County Convention Center,
Rodriguez grips the controller of a whirring,
green drone and surveys his surroundings.
Below him, a dock buzzes with the clamour
of ICAST attendees hopping into kayaks
and boarding a demonstration boat. A giant,
inflatable duck bobs to the rhythm of a breeze
wafting through the Central Florida sky.
On the shore, dozens of ICAST exhibitors
exchange greetings and hand out product
samples to a throng of early bird trade attendees
on hand for ICAST On the Water Demo Day.
A few take advantage of popsicles and beverage
stands scattered around the makeshift tailgate.
ON THE WATER
Since 2015, ICAST On the Water Demo
Day has brought a piece of the world’s largest
sportfishing trade show from the indoors to
the outdoors, where exhibitors like Rodriguez
can showcase products in the field. For nearly
a decade, the event has expanded into one of
ICAST’s most well-known attractions, serving
as a launchpad for innovative new rods, reels,
sunglasses and marine electronics.
It was at ICAST On the Water Demo Day
that the world began to see the first glimpses of
generational products like live, forward facing
sonar. But, until now, nobody has attempted
to showcase a product capable of doing what
Rodriguez’s drone – the XPece One – can do.
As he pilots around a bay boat showcasing
brand new marine electronics, Rodriguez
points the drone down towards the pond. In
a split-second, its four whizzing blades careen
straight towards the water and crash. The drone
plunges into the pond, startling a group of bank
anglers. Then, the XPece One does something
unexpected. Its propellers fling water droplets
from their tips and the drone takes flight again.
“It’s a fishing drone,” Rodriguez explains
from his booth on the show floor the following
day. Designed to be submerged in saltwater
and remain airworthy for the length of its life,
the XPece One can fly, float and even transmit
underwater imagery in real-time to its user.
FLYING HIGH
Rodriguez, the managing director of Urban
Drones, came to ICAST to show his creation
to the world. As a video of his fishing drone
repeats in the background, Rodriguez explains
his reason for attending the world’s largest
sportfishing trade show.
“This is our first year at ICAST, and I didn’t
know what to expect. But I can already tell you
that I am going to be at ICAST every year for
the foreseeable future because, even in the first
few hours, I can see it paying off.”
As the week progresses, the XPece One rises
from an unknown hobby drone into a fullfledged
fishing industry star.
On Wednesday night, the drone takes
home an ICAST Best of Category Award in
electronics, joining an elite list of 41 winners
whittled down from nearly 1,000 entries.
By Thursday afternoon, Rodriguez is
competing alongside the biggest, most storied
brands in fishing for the show’s Overall Best of
Show Award. And, while he ultimately falls just
short of the show’s overall award, Rodriguez
leaves ICAST with a laundry list of accolades
and a long list of industry connections to help
put his product in the hands of customers.
“These are our people,” he says. “Everyone
here understands it.”
JOIN THE CROWD
This year, ICAST 2025 is set to return to the
Orange County Convention Center, from July
15th to 18th. Rodriguez will be there… and so
too will hundreds of other entrepreneurs with
thousands of new products ready to make their
own way to markets across the globe.
Attendee and exhibitor registration for
ICAST 2025 are both now open and, with easy
access to more than 160 international routes at
Orlando International Airport, getting there is
a breeze
Last year, representatives from 75 nations
joined more than 14,000 attendees on the show
floor, and you can join them this year.
To learn more about ICAST and to register to attend
ICAST 2025, visit
www.icastfishing.org
12 WWW.TACKLETRADEWORLD.COM

A GROUNDBREAKING SERIES OF GUIDES AND TOPS,
TONY ENGINEERING, PATENT PENDING!
TONY HUANG
PACBAY MINIMA-X offers an unparalleled level of durability,
solving the problems commonly associated with inner rings
popping out or getting crushed.
Through extensive reform and innovation, PACBAY MINIMA-X is
constructed using high-strength , one-piece stainless steel. Both
the guides and tops utilize mirror polishing, multi-layer Hard
Chrome plating, and Titanium plating processes, resulting in
corrosion resistance, low friction, and high thermal conductivity.
As a result , the friction force during long-distance casting or
retrieving is significantly reduced.
Build Great Fishing Rods
info@fishpacbay.com
www.fishpacbay.com

FEATURE
EXCITEMENT GROWS FOR
POLISH FISHING EVENT
Preparations are almost finished for one of the largest fishing events in
Europe, the giant Rybomania, which takes place in Poland in early March.
RYBOMANIA
The biggest and best-known tackle
manufacturers, distributors and
retailers will gather at the MTP
Poznań Expo, Poland between
March 7th and 9th to showcase everything
from tackle, lures, accessories, clothing, tents,
beds, seats, boats and pontoons.
Whatever your interest, there will be plenty
to choose from, for professionals and hobbyists
alike, covering key disciplines such as carp,
catfish fishing, method feeder or spinning.
There is even an expanded fly fishing section.
Last year the angling community flocked to
Poznan, with 31,748 people making the trip
from more than 20 countries, delivering the
largest event of its kind in Europe.
The upcoming edition will again be a
venue for angling in every sense of the word:
business relations, friendships, meetings with
celebrities, but also those first ‘encounters with
a fishing rod’ for complete novices and the
youngest participants.
Rybomania project manager Miłosz
Jankowiak said: “It never gets boring –
watching passionate visitors with a twinkle in
their eye as they make their way through the
pavilions, high-fives at every turn, laughter and
enthusiastic voices. Each edition is seemingly
the same event, but each time it evokes a very
fresh, strong impression.”
The event is based around the presence of
the most important brands and angling shops,
covering tens of thousands of square metres of
exhibition space.
Complementing the manufacturers,
distributors and retailers will, as always,
be offerings from fisheries, craftsmen and
companies in the fishing tourism and
equipment sectors.
One key attraction will be the giant
aquarium. The almost 20,000 litre tank will
be filled with specimens of various Polish
fish, with experts ‘testing’ the latest gear
and showcasing their skills in front of the
audience.
The programme includes a lecture stage
with presentations by the recognised experts
in various fields, as well as another edition of
the Young Angler’s Academy addressed to
children and aimed at igniting their passion
for angling while respecting the natural
environment.
Building on success
Last year, alongside the latest rods and reels,
lures and fishfinders was the Polish premiere
of an innovative bait boat not to mention
beds, tents and clothing, new electric and
combustion engines.
Rybomania 2024 even featured a unique
curiosity – a boat created by the Viking
company especially for the people
with disabilities.
More than 250 exhibitors from 12 countries
presented their offerings. On the main stage,
celebrities and angling experts shared their
experiences and knowledge.
Speakers included: Jakub Vagner, Ross
Honey, Kamil Walicki, Radosław Witólski,
Robert Adamski, Piotr Boufal, Rafał
Mleczak, Tomasz Lewandowski, plus Monika
and Łukasz Lechowscy – the winners
of prestigious competitions, including
Stairs2Hell and Polish Carp Masters 2023 –
also met with the audience.
In addition, on the first day, a conference
was held scientists from the University
of Warmia and Mazury. While another
attraction was the auction of a jubilee
catamaran made on behalf of the MEUS
company on the occasion of the 25th
anniversary of the World Carp Classic
competition.
www.rybomania.com.pl
14 WWW.TACKLETRADEWORLD.COM

AT THE WORLD’S PREMIER SPORTFISHING TRADE SHOW
POWERED
BY
JULY 15-18
Orange County Convention Center
Orlando, FL
ICASTFISHING.ORG

SPOTLIGHT
SPOTLIGHT ON
RODS
Arguably the mainstay of fishing tackle, a rod is an essential tool for any angler, serving
the dual purpose of casting your bait or fly as well as taming the fish you have hooked.
As materials get stronger and lighter and technology continues to advance,
what does the rod market mean for you?
Whether you are casting a
lure to a likely looking
spot, flicking a fly under an
overhanging tree, lowering a
bait to the ocean depths or trying to reach the
far bank for that elusive monster, a fishing rod is
a vital part of an angler’s armoury.
Where once it was a simple stick or piece
of bamboo to gently dangle your chosen bait
in front of unsuspecting fish, today there are
almost as many rod permutations as species of
fish.
While rods have been around for thousands
of years, it was only about 300 years ago that
demand began to grow for tools that were
stronger, lighter or more flexible.
By the 19th century materials such as steel,
bamboo and cane were prominent while
the middle of the 20th century saw further
innovations in rod design, with fibreglass
becoming the favoured material thanks to its
durability and cost.
As the century progressed, however, graphite
and carbon fibre started being used, offering
lighter rods with better performance and
strength.
Today, a mix of the latest materials for blank
construction, line guide spacings, handles, tips,
lengths, actions and other variables mean that
anglers can find the ideal rod for each job.
As a result, the global fishing rod market
has enjoyed significant growth, with generic
rods being replaced with items that serve a
very specific purpose, while the burgeoning
carp fishing sector has encouraged multiple
purchases of the same product.
The rod market
In 2023, the global fishing rod market was
valued at approximately $1.8 billion and is
projected to grow at a compound annual growth
rate (CAGR) of 4.5 per cent from 2023 to 2030.
16 WWW.TACKLETRADEWORLD.COM

RODS
This is driven by a number of factors such as
the increasing popularity of recreational fishing,
expanding disposable incomes in emerging
economies and innovations in fishing rod
materials and designs.
Recreational fishing has become a popular
pastime for millions around the world. Territories
like the United States,, Europe and Australia
have well-established fishing communities, while
developing economies in Asia and Africa are
witnessing a surge in fishing-related activities.
Fishing tournaments, local angling clubs and
online fishing communities contribute to the
growing interest in the sport.
The market has always benefited from
advancements in materials and design. Modern
fishing rods are often made from lightweight
yet durable materials such as carbon fibre while
incorporating on smart technologies, such as
sensors and tracking systems, is creating a new
segment of high-tech gear aimed at tech-savvy
anglers.
Countless choices
With so many styles of fishing, species to target
and venues or conditions an angler may face, it’s
no surprise that rods can come in all lengths
and strengths.
From tiny 2ft rods for ice fishing up to 12ft
or 13ft for carp fishing, 14ft for European
match fishing and even telescopic Bolognese
rods up to 23ft (7 metres), there is a wide
diversity available.
In general, though, you will likely come
across a few main types – spinning rods
of many lengths for bait and lure fishing,
baitcasting rods for heavier lures, fly fishing
rods, which are typically more flexible with
their action helping impart power to the cast
and ice fishing rods which, as mentioned, are
generally much shorter.
Longer rods will typically allow longer
accurate casts and are designed for larger bodies
of water while shorter rods offer better control
in tight spaces or where you need to impart
some movement to your bait or lure.
One important part of any rod’s makeup
is its action, which controls its power or
sensitivity, often helping in both casting and
playing fish.
Fast action rods typically bend mostly at the
tip, offering sensitivity and quick hook-setting
ability. Generally, these are good for beginners
as they are fairly versatile and forgiving.
Medium action rods are a decent allrounder,
with a good bend in the middle
section, offering a balance between power and
flexibility. They are a good choice for larger fish
or longer casts.
A rod with a slower action tends to bend
through the entire rod length, making it more
flexible. These are good for smaller fish and
smaller lures with light lines.
You’ll also comes across power ratings on
many rods and these are fairly self-explanatory.
Material decisions
Today, most rods are manufactured from
carbon fibre and composite materials, ensuring
light weight combined with strength but some
anglers still prefer fibreglass models, which are
cheap, strong and tough, albeit heavier.
At the other end of the price scale, you’ll find
a small selection of rods made from cane and
reed, marketed at purists and those yearning
for the ‘old-fashioned feel‘. These are especially
popular with fly anglers.
One more variable to add to the mix is the
choice of line guides – their quality, quantity,
weight and positioning can be almost as
important as the blank.
Meanwhile, a good handle will complete
the rod and these can be made from materials
such as high-grade cork on fly and more purist
rods to part-EVA grips on coarse fishing rods,
abbreviated Japanese shrink handles on carp
rods and golf-club style wraps on spin and
baitcasting rods.
Of course, budget comes into play in many
instances just as much as the actual fishing
requirements.
While there is no harm in stocking a couple
of expensive flagship models for the discerning
angler, in reality most sales will come from the
middle ground products that offer a balance
of quality and price, not to mention the lower
end of the market for beginners and those on a
tight budget.
WWW.TACKLETRADEWORLD.COM 17

SPOTLIGHT
ABU GARCIA
VERITAS LTD RODS
Upgraded and with a stylish new look,
these rods are stronger and lighter
than previous models, thanks to Abu
Garcia’s Powerlux 100 resin system,
which distributes nano particles
throughout the rod blank.
Paired with titanium frame guides
and a comfortable EVA split-grip,
the rods exceed expectations and
push the boundaries of performance.
While the custom-designed reel seat
exposes part of the blank for increased
sensitivity, feel and comfort during
long days on the water. Whether
fishing from the bank of a pond or
competing for a tournament win,
anglers can rely on the Veritas LTD
rods to elevate their game.
www.abugarcia.com
ST CROIX
GRASP II GRIP
St Croix has developed a range of
rods specifically designed for the big
baits that musky and bass hunters
have switched onto, boasting an
update to its innovative GRASP reel
seat – the GRASP II.
Standard on all Mojo Musky and
Legend Tournament Musky series
rods, as well as select swimbait
rods in the Mojo Bass and Legend
Tournament Bass series, GRASP II is
said to deliver unprecedented angler
choice.
Anglers can easily change between
the included GRASP pistol grip,
standard palming trigger or flat,
depending on angler preference, or
the specific lure or presentation at
hand. No tools required. Every GRASP
II rod comes with a handy pouch for
secured storage of all pieces.
stcroixrods.com
RELIX
CAPUNG GEN 4 RODS
A recent release from Indonesian
manufacturer Relix Nusantara,
the Capung Gen 4 range covers
models capable of handling lines
from 1-10lb.
The two-section 622 rod
featured here is 6ft 2in long and
rated for line weights from 1lb to
3lb and for lures from 1g to 6g.
All rods boast an RXN clicker
reel seat and Seaguide rings and
guides for top performance.
relixnusantara.com
DAIWA
SALTIGA LIGHT JIGGING RODS
Comprising two 6ft 2in conventional rods – the SGLJ62MB handles up to 160g (5.5oz) jigs and the SGLJ62MHB
up to 200g (7oz) jigs and two 6ft 6in spinning rods – the SGLJ66MS (160g max jig weight) and the SGLJ66MHS
(200g max jig weight), these light rods boast exceptional power.
The MegaTop solid carbon bends in all directions while the X45 carbon fibre weave eliminates blank
twist. Each is equipped with Fuji K guides and SIC rings and an Air Sensor (spinning) or custom reel seat
(conventional) along with soft, grippy, durable butts and a luxurious finish. All are rated to 20lb test.
daiwa.us
18 WWW.TACKLETRADEWORLD.COM

FEATURE
FISHBITES HAS BEEN
CATCHING FOR 25 YEARS…
AND COUNTING
For a quarter of a century, Carr Specialty Baits has been revolutionising the fishing industry
with its game-changing brand of baits – Fishbites and Fishbites Flight Club Lures.
20 WWW.TACKLETRADEWORLD.COM

FISHBITES
Fishbites is celebrating 25 years of the
original Flavor/Scent bait technology
and helping families around the world
make memories through fishing.
Over the years, the baits have evolved but
the science remains. The decades of research
completed by Dr William Carr, world-renowned
marine biologist and inventor of Fishbites, is what
sets this line-up of baits apart from everything else
on the market.
The science behind Fishbites
By using a concentrated formula that replicates
the natural chemicals that fish use to detect and
track their prey, Fishbites have become the go-to
synthetic alternative to natural bait.
Each bait is heavily infused with a mixture
called Fishbites Flavor/Scent technology. The
scent replicates feeding stimulants found in prey
animals that trigger feeding behaviours in fish.
The flavour replicates the taste fish are expecting
when they strike.
The result is a very aggressive bite, giving
anglers a better chance to ‘set the hook!’ It’s the
bait that stays on the hook longer, lasts longer and
has the scent technology that releases in the water
(not on your hands).
As the bait gradually dissolves, Fishbites and
Fishbites Fight Club Lures release a trail of
powerful feeding stimulants that fish cannot resist.
The baits were also created with the environment
in mind; there are no plastics in any of the baits
and many of the products are biodegradable.
Work in progress
Fishbites is a family-owned and operated small
business in St Augustine, Florida, USA and it
all started during a conversation at Thanksgiving
with open minds, a leading scientist in chemoreception
and a family determined to bring
something truly remarkable to the fishing
industry.
On that day, over 25 years ago, Fishbites was
born and the scented bait market would never be
the same!
Today, the full line-up of Fishbites includes:
E-Z Baits, Fish’n Strips, Bag O’ Worms, E-Z Pro,
Catfish Baits, and Fishbites Fight Club Lures.
But they didn’t stop there…
The Bag O’ Worms Bloodworm Fishbites was one of
the original baits and is still among the top-sellers
around the world today.
Fishbites also offers a variety of terminal
tackle such as hooks, popping corks, surf rigs,
and jig heads plus a custom series of fishing rods
and apparel. So, no matter where you are fishing
or what you are fishing for, Fishbites has a bait
for that. And, just in time for the New Year, the
company is also releasing new baits and scents.
On the launch pad
First up, Fishbites Fight Club Lures are
designed to bring the fight to you and now
there is a 5in Mullet ready to reel in your next
personal best catch.
This larger profile soft lure was made with
big fish in mind and is packed with Fishbites
Flavor/Scent Technology. Also new to the Fight
Club line-up are additional colours in its Dirty
Boxer Curly Tails: the Pink Shiner and the
Bruiser. These baits are already putting great fish
in the boat.
Also new for 2025, Fishbites has released a
mullet scent in the E-Z Baits and E-Z Pro lineup.
Both are made with the ‘Longer Lasting’
formula which provides extra durability for
extended periods of time. These baits feature a
cloth binder in the middle of the bait that keeps
it on the hook despite the efforts of notoriously
toothy bait stealers and are designed to crush
fish both inshore and offshore.
And last, but certainly not least, it has created
a new Catfish bait and added the very popular
Blood colour.
These Catfish Baits have all the advantages of
natural bait – and then some! It’s the stink bait
that doesn’t stink. (Well, at least not to humans!)
Anglers cannot smell it but, trust us, there’s a
powerful punch of STINK.
Fishbites Catfish Baits are heavily infused
with the proven Flavour/Scent technology that
creates a scent trail that catfish can’t resist.
Terry Dillinger, president and CEO of
Fishbites, said: “We couldn’t be more excited to
celebrate our 25th anniversary. Throughout that
time, we’ve worked hard to consistently deliver
quality products that catch fish.
“Although the product line-up has evolved,
one thing remains the same: our commitment to
exceed expectations. And we’ve built an amazing
team to deliver on that promise. Looking ahead
to the future, we’re thrilled to keep making
great products that help anglers make great
memories.”
Putting something back
In addition to putting a high value on the
quality of its products, Fishbites also believes in
taking care of its customers and community. It
understands the importance of giving back and
making an impact on the communities they
serve, whether through tournaments, seminars,
kids’ camps, charity events and more.
Because of its great products and excellent
customer service, the Fishbites ‘nation’ continues
to grow around the world.
With more anglers picking up Fishbites as
their confidence baits, these groundbreaking
baits have now caught over 175 species
worldwide… and the list keeps growing.
To learn more about the entire line-up of Fishbites,
visit fishbites.com. For information on becoming a
dealer in your area, e-mail info@fishbites.com and
view the online catalog here:
fishbites.com/catalog
WWW.TACKLETRADEWORLD.COM 21

FEATURE
FLY FISHING
CASTING FOR SUCCESS IN
THE FLY TACKLE TRADE
Fly fishing, a centuries-old sport, has evolved into a global industry blending recreation,
artistry, and conservation. Unlike traditional angling, fly fishing uses artificial flies to mimic
aquatic insects, drawing enthusiasts worldwide.
North America leads the market,
with iconic places like Montana
(for trout) and the Florida Keys
(for saltwater species) attracting
anglers. Europe, particularly the UK and
Scandinavia, boasts deep-rooted traditions,
while Asia’s Tenkara technique is influencing
Western styles.
Emerging destinations in South America,
Africa, and Oceania offer unique opportunities
for adventurous anglers.
Key trends
Sustainability is transforming the industry.
Anglers increasingly prioritise eco-friendly gear
and catch-and-release fishing to protect aquatic
ecosystems. Conservation groups like Trout
Unlimited and the Bonefish and Tarpon Trust
in the USA advocate for policies safeguarding
waterways.
Technological innovation is also shaping
the market. Carbon fibre rods enhance
performance, high-tech fly lines improve
buoyancy and GPS tools help anglers locate
ideal fishing spots.
Inclusivity is on the rise, with organisations
like United Women on the Fly fostering
diversity in the sport. Meanwhile, fly fishing
tourism flourishes, with luxury lodges in
destinations like Patagonia and Iceland catering
to high-end travellers, while budget options
attract younger participants. Urban fly fishing is
also growing in cities like Denver and Tokyo.
Challenges
Climate change threatens aquatic ecosystems,
with rising temperatures and habitat loss
impacting cold-water species like trout and
salmon. Access to fishing spots remains a
contentious issue, particularly regarding public
versus private land rights in the US and
Europe.
Cost is another barrier, as high-quality gear
and guided trips can be expensive, limiting
participation. Efforts to make the sport more
affordable and inclusive are crucial for growth.
Growth opportunities
Fly fishing is uniquely positioned for
conservation leadership. Anglers’ firsthand
connection to nature makes them passionate
advocates for environmental protection,
fostering partnerships between industry players
and conservation groups.
E-commerce and digital engagement have
surged post-pandemic, providing new ways
to reach customers. Growing middle-class
markets in China, Brazil and South Africa
present expansion opportunities, particularly
through eco-tourism initiatives.
Innovation in gear, such as smart rods and
augmented reality training tools, can attract
new audiences. Youth engagement through
schools, social media and gamification is also
key to sustaining the industry’s future.
Looking ahead
Fly fishing stands at a crossroads, balancing
tradition with modernity. While climate
change and economic barriers pose challenges,
the sport’s deep connection to nature offers a
powerful narrative.
By embracing sustainability, inclusivity, and
technological advancements, the industry can
continue to thrive, ensuring that fly fishing
remains a cherished pastime – not to mention
a source of revenue for businesses – for
generations to come.
22 WWW.TACKLETRADEWORLD.COM

FRESHWATER
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FISHING

BUSINESS
CALIFORNIA
DOING BUSINESS WITH…
With a wide range of fishing habitats and iconic destinations, not to
mention a huge economy and some key brands, California is a great
place to do business with…
One of the most
geographically
diverse states in
the USA, as well
as boasting the nation’s largest
population and the biggest
economy, California is a major
market for tackle buyers and
sellers alike.
From its 800 miles of coastline
running down the west coast of
the USA to numerous freshwater
lakes, rivers and reservoirs,
California is a true haven for
fishing enthusiasts and a thriving
market for tackle, whether is saltor
freshwater.
With iconic fishing
destinations such as the Sierra
Nevada, the Sacramento-San
Joaquin Delta and the Pacific
Ocean, California attracts anglers
from all walks of life.
Market value
California offers year-round
fishing opportunities, from
salmon and trout in freshwater
to tuna, halibut and rockfish in
saltwater.
The wide variety – and size –
of some of the species on offer
has fuelled a diverse array of
specialist tackle demands.
Recreational fishing is a
favourite pastime in California,
with millions of residents and
tourists participating annually.
Indeed, figures from the
American Sportfishing
Association, suggest that there
are more than 2 million anglers
in California, who spend $3.4
billion enjoying their favourite
pastime.
The statewide economic output
from the sector is around $6.2
billion, supporting more than
43,000 jobs. The US’ Sportfish
Restoration Programme and
other conservation efforts are
boosted by $808 million of
licence sales, $715 million in
excise taxes and a further $324
million in donations – that’s a
cool $1.8 billion in total.
Popular events like the
Bassmaster tournaments and
local fishing events stimulate the
demand for advanced fishing
gear while coastal cities like
San Diego, Los Angeles and
Monterey also benefit from deepsea
fishing charters, which boost
the local tackle market further.
There are plenty of major
fishing tackle retailers across the
state including big-box stores
like Bass Pro Shops, Cabela’s
and Walmart, which cater to a
wide customer base, alongside
specialist businesses such as
24 WWW.TACKLETRADEWORLD.COM

ECONOMY
FOCUS
CALIFORNIA
GDP $4.08 trillion
GDP Growth rate 5.7%
GDP per capita $104,916
Unemployment rate 5.4%
Top Export Partners:
Mexico $33.3 billion Canada $19.1 billion
China $16.9 billion Japan $10.6 billion
South Korea $9.4 billion
Fisherman’s Landing in San
Diego and Hi’s Tackle Box
in South San Francisco, offer
niche products and personalised
service.
Online retailers, including
Amazon and Tackle Warehouse,
have grown significantly,
offering convenience and
competitive pricing too.
In addition, there are several
manufacturers operating
out of California producing
customised tackle for specific
needs, such as fly fishing gear
for trout anglers in Northern
California or trolling gear for
ocean fishing. Although Daiwa
USA, headquartered in Foothill
Ranch, is arguably the best
known.
Tackling up
In fact, the Eastern Pacific
region boasts some of the finest
local and offshore fishing in
the world and good weather
throughout the year.
Alongside salmon, tuna and
rockfish, striped bass are a staple
species, caught fishing in the
surf, from a pier or from a boat.
Head to the Sacramento
River for a chance at chinook,
trout, striper and sturgeon,
the latter of which can grow
Top Import partners:
China $120.1 billion Mexico $61.5 billion
Taiwan $29.2 billion Vietnam $28.2 billion
Japan $25.7 billion
FACT FILE
Capital: Sacramento
Population: 39.4 million
President: Donald Trump
Governor: Gavin Newsom
Official language: English
Time zones: Pacific Standard Time (GMT-8)
Currency: US dollar
WWW.TACKLETRADEWORLD.COM 25

BUSINESS
to hundreds of pounds and up
to 12ft long while Lake Tahoe’s
crystal-clear waters are the place
to try for Kokanee salmon, trout,
catfish, crappie and bass.
In Southern California, deep
sea fishing in Long Beach
features a steep drop-off not far
from the coast where you’ll find
calico bass, marlin, halibut and
tuna.
Morro Bay has premier ocean
fishing, especially for rockfish
between April and December, as
well as salmon, halibut and white
sea bass, while, with the backdrop
of Channel Islands National Park,
sportfishing off Ventura offers
unique scenery and some of the
best fishing for species like bass
and yellowtail.
Other game fish off the coast
include bluefin tuna up to 400lb,
yellowfin tuna, barracuda and
bonita.
In terms of regulations, it’s
wise to check with the California
Department of Fish and Wildlife
(CDFW), which has strict
regulations for both salt- and
freshwater fishing.
Most importantly, anyone aged
16 or older must have a valid
fishing licence, unless you are
fishing from a public pier in the
ocean. There are also some Free
Fishing Days available but anyone
availing themselves of these will
still need to buy appropriate report
cards for the species they are
targeting.
There are seasons in place for
some species as well as rules on
methods, baits and more so it’s
wise for anglers to check all the
information before they go.
Key regulations
California’s fishing tackle market
is heavily influenced by a number
of other issues, including health,
environmental and sustainability
concerns.
In common with many other
places, strict quotas and licensing
requirements are enforced by the
CDFW to prevent overfishing
and protect native fish populations.
26 WWW.TACKLETRADEWORLD.COM

CALIFORNIA
Seasonal closures for certain
species, such as salmon and
sturgeon, can also directly impact
tackle sales.
California has been proactive in
promoting non-toxic alternatives
to traditional lead-based sinkers
and jigs to protect aquatic
ecosystems.
At the same time
manufacturers are increasingly
adopting sustainable practices,
using biodegradable materials for
lures and eco-friendly packaging.
Some of this has also been
driven by what is known as
Proposition 65, which requires
businesses to provide a “clear
and reasonable” warning to
consumers before exposing them
to chemicals known to the state
to cause cancer or reproductive
harm, unless the business can
demonstrate that the exposure is
below certain thresholds.
Because the warning
requirement is unclear, the
California Office of Health
Hazard Assessment (OEHHA)
has issued regulations providing
a “safe harbor” warning – if a
business complies with these
regulations, its warnings are
deemed “clear and reasonable” and
cannot be challenged in court.
From a fishing point of view,
around 16 per cent of California’s
coastal waters are designated as
Marine Protected Areas, which
restrict fishing activities in these
zones.
While this limits fishing
opportunities in some areas, it
also fosters sustainable fishing
practices, encouraging innovation
in tackle design.
Key challenges
Despite its robust growth, the
Californian tackle market, in
common with many others, faces
several challenges. The rising cost
of fishing licenses and tackle can
deter casual anglers while inflation
and supply chain disruptions
have led to higher prices for
raw materials, affecting product
affordability.
California is one of the most
popular areas for a number of
outdoor activities and some of
these – for example kayaking,
paddleboarding and hiking –
certainly can compete against
recreational fishing.
There are other environmental
impacts too. Climate change
affects water temperatures and
fish habitats, altering fishing
patterns and tackle requirements.
Drought conditions in California
can reduce water levels in lakes
and rivers, limiting freshwater
fishing opportunities and the
recent wildfires have proved
extremely disruptive to individuals
and businesses alike.
Looking ahead
Nevertheless, the tackle market in
California seems poised for steady
growth, driven by innovation, an
expanding customer base and a
focus on sustainability.
Smart fishing gear with
advanced tracking and data
analysis capabilities is expected
to revolutionise the market
while efforts by the CDFW,
the American Sportfishing
Association, Recreational Boat
and Fishing Foundation and nonprofit
organisations to promote
fishing as a family friendly activity
are likely to boost demand for
entry-level tackle.
It is also worth noting that
California’s status as a trendsetter
in outdoor recreation ensures that
innovations developed here will
likely influence the broader
global market.
WWW.TACKLETRADEWORLD.COM
27

CHINA WEIHAI FISHING TACKLE INDUSTRY RESEARCH
REPORT
From November 7 to 9, 2024, led by CRAA Vice President Wang Wei and Secretary General Wang Hao, together
with Liu Jinbo, Chairman of CRAA Bionic Bait Fishing Branch and Chairman of Weihai Koni Fishing Tackle
Co., Ltd., they visited fishing tackle production and processing enterprises, fishing reel production enterprises,
bionic bait fishing (luya) fishing tackle production enterprises, Gumai fishing tackle production enterprises and
related data platforms in Weihai City, Shandong Province to understand the development of the fishing tackle
industry, production changes and industrial needs.
At present, Weihai is a gathering place for mid-to-high-end fishing tackle production enterprises, while others
are distributed in Guangdong, Hubei, Sichuan, Hunan, Zhejiang, Jiangxi, Hebei and other places. Through
visiting the production workshops of enterprises and holding discussions, the research team learned that in the
first three quarters of 2024, the export value of fishing tackle at Weihai Port reached 2.033 billion yuan. With
the rise of emerging e-commerce, the proportion of online sales is on the rise. At present, the online and offline
sales ratio of fishing tackle is about 3:7. In recent years, the production of domestic carbon fiber materials has
improved and upgraded, and the gap between the quality of materials and international high-quality carbon fiber
materials has gradually narrowed, which has brought motivation and confidence to the independent innovation
and production of my country's fishing tackle manufacturers. The market model of my country's fishing tackle
production is transforming from "Made in China" to "Created in China".
With the rapid growth of the leisure fishery industry, more and more beginners and experiencers are participating
in fishing activities, and many young people who mainly experience the fun of fishing have become the main
consumer force. The purchasing group of fishing tackle has also shifted from the original middle-aged and elderly
male group to the younger group, and the female
purchasing group has also increased. For this
reason, in addition to considering the performance
of fishing tackle, the appearance and color of fishing
tackle manufacturers in product design have also
become a hot spot for young people.
Although the overall prospects of the industry
have been steadily improving, there are also some
difficulties in the development process. First,
foreign trade exports have been reduced due to the
impact of the international economic environment;
second, the fishing tackle industry in other regions
has risen, and the competition among domestic
fishing tackle companies has intensified; third, since
there is a certain period from design to investment
and publicity for independent innovation products,
the proportion of independent production by
enterprises is still relatively small.
In 2023, the output value of the national leisure
fishery will be 93.147 billion yuan, with an overall
upward trend. At present, the change of fishing
population has led to the change of fishing habits.
The standardized management of fishing is of great
significance to the protection of aquatic biological
resources and ecological environment. Next, the
research team will form a data analysis report based
on the research results and make recommendations
to the relevant management departments.

COMPARISON BETWEEN CHINA AND JAPAN'S FISHING
TACKLE EXHIBITIONS
After years of development, China and Japan's fishing tackle exhibitions
have obvious differences. Take the Yokohama Fishing Festival (formerly
Yokohama Fishing Tackle Exhibition) in Japan as an example. It will be
held at the Yokohama Pacifico Convention Center, the Yokohama Minato
Mirai International Conference Center, from January 17 to 19, 2025
for three days. The highlight of this year is the "Fishing Festival Shrine",
whose symbol is the blue torii that appears for the first time. Under the
blessing of Yokohama's guardian god, Ise Sanko Daijingu, visitors can
pray for a good harvest of fish throughout the year and safe sea voyages,
and can also purchase original blessing plaques and fortunes. During the
exhibition, 228 companies participated in the exhibition, the most in the
history of the fishing festival. Many talk shows and demonstrations by
famous professional anglers were held at the booths of various exhibitors,
and beautiful fishing idols and field testers popular on social media also
appeared at each booth, attracting a large number of visitors.
In contrast, the China Fishing Tackle Exhibition is also unique in scale
and form. The China Fishing Tackle Exhibition is usually held in major
cities such as Tianjin, Beijing, and Suzhou. The exhibition is large in scale
and has a large number of exhibitors, covering multiple fields such as
fishing tackle, fishing gear, and outdoor products. During the exhibition,
major brands displayed their latest products and technologies, attracting
a large number of professional visitors and fishing enthusiasts. For the
China Fishing Tackle Exhibition, more attention is paid to sales, hoping to
achieve sales and wholesale on site.
1. Scale and exhibitors:
This year, a total of 228 companies
participated in the Yokohama
Fishing Festival in Japan, while
the number of exhibitors at the
China Fishing Tackle Exhibition
usually reached more than a
thousand, and the exhibition area
was larger.
2. Activities and interactive
experience:
The Yokohama Fishing Festival
in Japan focuses on cultural
experience, such as fishing festival
shrines and blessing activities,
while the China Fishing Tackle
Exhibition focuses more on sales.
3. Audience attraction:
The Yokohama Fishing Festival
in Japan attracted a large number
of beautiful fishing idols and field
testers on social media, increasing
the audience's participation and
interactivity. The China Fishing
Tackle Exhibition attracted
more professional visitors and
fishing enthusiasts, focusing on
displaying the latest products and
technologies.

In general, the Yokohama Fishing Festival in Japan and the China Fishing
Tackle Exhibition have their own characteristics. The former focuses on
cultural experience and interactivity, while the latter focuses more on
scale and professionalism. Both provide fishing enthusiasts with a rich
experience and communication platform.

In a highly competitive market,
quality is the key to success. We
are well aware that only by insisting
on quality first can we win the
trust and reputation of customers.
Every product research and
development embodies our hard
work and wisdom, only to bring
the best experience to consumers.
Exquisite craftsmanship and strict
quality control are the secret of
our reputation. We are constantly
striving for excellence to provide
our customers with the best quality
products and services.
Customer satisfaction is the driving force for us to move forward. We always uphold the concept of "customercentric",
serve attentively, and never perfunctory. Because we know that only sincere service can win the longterm
support of customers. Cost performance is not only a competition of price, but also a competition of quality.
We are well aware that only by providing cost-effective products and services can we stand out in the market.
Our reel seats and rod hands also made by carbon fiber meterials from TORAYCA, its good at high strength,
light weight and good looking. Our products are exported to multiple countries such as the United States, South
Korea, Japan, Brazil, and Vietnam, and main customers such as PF, Shimano, Daiwa. Every year we hold the
International Fishing Show in Beijing ,Weihai and Tianjin , so welcome to our fishing show for talking with us.
TAIWAN FISHING TACKLE INDUSTRY ASSOCIATION HOLDS
ELECTION
On January 11, 2025, the second re-election
of directors and supervisors of the Taiwan
Fishing Tackle Industry Association was
successfully completed. The delegates
congratulated Hengda Enterprise Co., Ltd.-
Pure Fishing's brand Taiwan general agent
Lu Boyan, general manager, for being elected
chairman; they also thanked the founding
chairman, Okuma Baoxiong Fishing Tackle
Chairman Zhang Liangren, for
his efforts in the development of
fishing activities over the past four
years.
The Taiwan Fishing Tackle Industry
Association was established in 2020.
On December 26 of that year, the
founding conference was held in
Taichung City. Zhang Liangren,
chairman of the OKUMA Baoxiong Group,
was elected as the first chairman. Since its
establishment, the Taiwan Fishing Tackle
Industry Expo has been held in Taipei every
year. It has become the largest fishing tackle
exhibition in Taiwan. The association also
organizes various fishing activities with
related parties, with remarkable results.

MAKING CONTACT
1
2
3
MAKING CONTACT
Do you want your
products to be seen by
thousands of potential
buyers… FREE of charge?
Then get in touch, we’d
love to hear from you.
JOHN HUNTER
+44 7990 542958
john.hunter@artichokehq.com
Contact John directly for
details of how to send
your product / images and
a short description to
Tackle Trade World.
1 LIVINGSTON LURES
MAGNUS SWIMBAIT
A revolutionary design born from
the expertise of acclaimed musky
fishing guide Steven Paul and
the Livingston Lures team. Crafted
specifically for trophy muskies
and pike, this ultimate swimbait
features a hard head section that
houses Livingston’s EBS Technology
and an adjustable weight system,
allowing anglers to effortlessly fish
at shallow, mid or deep depths. A
soft, replaceable tail makes it easy to
switch out colours or create custom
combinations, while a rugged 1.5mm
through-wire construction ensures
maximum durability.
www.livingstonlures.com
2 GRUBS
TEMPEST BOOT
UK-based footwear expert Grubs has
introduced a range of handcrafted
Iberian leather boots robust enough
for work and activities but stylish
enough for casual wear too. With
distinctive details for that luxury
touch and equipped with Grubs’
comfort technologies, these are not
only practical but also look great.
The Australian style work boots
are crafted using three-piece waterresistant
full grain Iberian Leather
on the upper and double-sided
elasticated Gore on the side to allow
easy pull-on, kick-off use.
This rugged styled plain toed
design makes it water resistant and
gives a great relaxed workwear look
while a Superdri mesh lining wicks
moisture away from the foot for
all day comfort. Under foot, there’s
a super-slip resistant Command
nitrile rubber outsole, resistant to oil,
fertilisers and chemicals. Available in
women’s UK 4 up to a men’s size 13.
www.grubsboot.com
3 DAIWA
ARDITO TRAVEL RODS
The 6ft 8in medium-light, four-piece
spinning rod is designed for use with
5lb to 12lb test, with a split-grip cork
handle. There’s a full cork handle on
the 6ft 10in medium-heavy casting
rod, which is rated for up 20lb test to
tackle big bass and more.
Daiwa’s V-Joint technology makes
it feel like a one-piece rod while HVF
Nano-plus carbon blank material
offers lightness and sensitivity, along
with an X-45 Bias construction
process to prevent blank twisting,
while adding further sensitivity and
durability.
Both models sport high-quality
Fuji Alconite guides and come
standard with a sturdy yet pliable,
semi-hard travel case.
daiwa.us
32 WWW.TACKLETRADEWORLD.COM

Classifieds
SPLIT RING
PLIERS
UNIQUELY DIFFERENT (NEW-PATENTED)
The EASIEST... The FASTEST...
The BESTEST...
for changing hooks or spinner blades
visit www.TexasTackle.com for demo video
WHOLESALE ONLY
4 Sizes
www.TexasTackle.com
RIGS !!!!
TO BOOK THIS SPACE CONTACT:
NORTH AMERICA
BART MANGANIELLO
T: +1 914 722 7601
E: bartalm@optonline.net
REST of WORLD
GUIDO KNEGT
T: +39 347 503 6436
E: guido.knegt@artichokehq.com
COMING UP…
APRIL 2025
Ad Copy: February 21st, 2025
Mailed: March 12th, 2025
Special issue: Saltwater fishing
Spotlight: Lures
Doing Business With: Denmark
MAY 2025
Ad Copy: March 21st, 2025
Mailed: April 9th, 2025
Special issue: Inshore fishing
Spotlight: Eyewear
Doing Business With: Texas
JUNE 2025
Ad Copy: April 17th, 2025
Mailed: May 8th, 2025
Special issue: Fishing technology
Spotlight: Bait
Doing Business With: Australia / NZ
To submit news or editorial for
any of these issues, contact:
To advertise or discuss a marketing campaign in any of these editions,
contact our business development team:
EDITOR
JOHN HUNTER
T: + 44 (0)7990 542958
E: john.hunter@artichokehq.com
NORTH AMERICA
BART MANGANIELLO
T: +1 914 722 7601
E: bartalm@optonline.net
REST of WORLD
GUIDO KNEGT
T: +39 347 503 6436
E: guido.knegt@artichokehq.com

MARKETING
HUNTER MEDIA
GETTING MORE TRAFFIC
TO YOUR WEBSITE
Increasing web traffic – the number of people who visit your website – is crucial
for the success of any online venture, whether you are a retailer, a manufacturer
or brand. How could you go about it?
I
n today’s digital landscape,
increasing web traffic requires
a strategic approach that uses
a range of online channels
and tactics.
Whether you’re running an
e-commerce site, promoting a
service or showcasing your latest
products, the goal is to attract more
visitors who are likely to engage
with your content and offerings.
Search Engine Optimisation (SEO)
Optimising your website for
search engines is a basic principle.
The trick is to focus on relevant
keywords, meta tags and
descriptions. Create high-quality,
keyword-rich content that answers
users’ queries.
Content Marketing
Develop a content strategy that
includes blog posts, articles, videos,
infographics and other content.
Regularly update your site, too,
with valuable, informative and
engaging content that appeals to
your target audience.
Social Media Marketing
Use platforms like Facebook,
Twitter, Instagram, LinkedIn and
Pinterest to promote your content.
Engage with your audience, join
relevant groups and share valuable
content consistently.
E-mail Marketing
Build an e-mail list and send
regular newsletters or updates to
your subscribers. Use compelling
subject lines and valuable content to
drive traffic back to your website.
Influencer Marketing
Partner with influencers who
have a following relevant to your
target audience. They can promote
your content or products to their
followers, driving traffic to your site.
Paid Advertising
Invest in pay-per-click (PPC)
advertising campaigns on platforms
like Google Ads or social media
ads on Facebook, Instagram or
LinkedIn. Set clear goals and
target your ads to reach your ideal
customers.
Optimise for Mobile
Ensure your website is mobilefriendly
and loads quickly on
all devices. This is crucial as a
significant portion of web traffic
comes from mobile users.
Collaborate
Partner with complementary
businesses for cross-promotions,
joint ventures or co-marketing
initiatives. This can introduce your
brand to a new audience and drive
traffic to your site.
Use Analytics
Use tools like Google Analytics
to track your website traffic,
understand visitor behaviour and
identify areas for improvement.
Adjust your strategies based on
these insights.
Engage with Online Communities
Participate in forums, online
communities and Q&A sites like
Quora or Reddit. Provide helpful
answers and solutions while subtly
promoting your expertise and
linking back to your website.
Create Evergreen Content
Develop content that remains
relevant over time and continues to
attract traffic. Evergreen content,
such as comprehensive guides or
tutorials, can consistently drive
organic traffic.
Improve Website User
Experience (UX)
Ensure your website is easy to
navigate, visually appealing and
provides a seamless user experience.
A well-designed site encourages
visitors to explore more pages and
spend more time on your site.
Use Social Proof
Display customer testimonials,
reviews or case studies on your
website. This builds trust and
credibility, encouraging visitors
to engage with your content and
offerings.
Use Video
Create engaging video content
and upload it to platforms like
YouTube. Include links back to
your website in the descriptions
and annotations.
Run Contests or Giveaways
Organise contests or giveaways
that require participants to visit
your website, subscribe to your
email list or share your content
on social media. This can generate
buzz and increase traffic.
Update Old Content:
Review and update older blog
posts or articles with new
information, images or statistics.
Refreshing content keeps it
relevant and can improve its search
engine rankings.
Monitor Competitors
Keep an eye on your competitors’
sites and tactics. Identify what
works for them and adapt those
strategies to your own website to
attract similar audiences.
john@hunter-media.co.uk
www.hunter-media.co.uk
34 WWW.TACKLETRADEWORLD.COM

NEW
DAIWA TATULA TW 150 REELS & TATULA CORK HANDLED RODS
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CUSTOMERS COME LOOKING
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RINGS
For more info visit: Daiwa.us

Super
Heat Dissipation
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Low-Friction
Super
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