Athleisure Mag MAR ISSUE #27

MAR 2018

#TribeGoals

@AthleisureMag

PUBLISHER

Paul Farkas

EDITORIAL

Kimmie Smith

Fashion Editor + Creative/Style Director

Paul Farkas

Artistic Director + Tech Director

FASHION CONTRIBUTIONS

PHOTOGRAPHER | Bstefanov | Ron Contarsy + Highmark Studios |

Paul Farkas | Dennis Morton | STYLIST | Kimmie Smith |

BEAUTY CONTRIBUTIONS

HAIR | Lea Deloy |MUA | Nydia Figueroa |

CONTRIBUTORS

| Dr Greuner | Chef Rosalie |

ADVERTISING

info@athleisuremag.com

@ATHLEISUREMAG

CONNECT + VISIT

E-mail: info@athleisuremag.com

Website: www.athleisuremag.com

AthleisureMag.com - 12 - Mar 2018

Mar 2018

- 13 - AthleisureMag.com

SPR

with As


ING AWAKENING

hley Busch

PHOTOGRAPHY Paul Farkas

STYLIST Kimmie Smith

MUA Nydia Figueroa

HAIR STYLIST Lea DeLoy

Mar 2018


THIS PG, PG 21 + 24 | MEI

L'ANGE Madeline Band

One-Piece Swimsuit | LOVE

BINETTI Cover Up |

PG 16, PG 28 + BACK COVER

| BARRE SOUL Satin 'Rebel

Rebel' Bomber Jacket +

Hot Pant Leggings | TITIKA

ACTIVE COUTURE Saffron

Light Impact Bra |

It's been quite a winter! Thankfully,

March reminds us that our dreams of

sunny days and rising temperatures is

closer to being a reality. This month's

covergirl is one of our new faves, Ashley

Busch - US Polo player, Global Brand Ambassador

of U.S. Polo Assn, Wilhelmina

model and wife of NASCAR's Kurt Busch!

Our shoot incorporates Spring's

must haves and we get the scoop on

playing polo, hanging out with Ashley

and seeing what she's up to.

ATHLEISURE MAG: What does it take

to be a polo player?

ASHLEY BUSCH: It takes a few things

to be a good polo player. Of course,

previous riding experience is always an

advantage. To me, the most important

skill is to have good hand-eye coordination.

Also, the skill of the pony is just

as important as the skill of the player.

AM: Are there things that people don't

realize in terms of coordinating the

mallet and riding?

AB: Most people do not realize that

when we are riding we are standing

up in the stirrups 90% of the time. In

order to hit the ball it takes hand eye

coordination. How far it goes has a lot

to do with timing of where your horse

is and where your mallet is in relation

to the ball.

AM: What are your favorite plays?

AB: There are not really any set plays

or off sides in polo. Any player can go

anywhere on the field. Typically, I play

number 1 or number 2 and those positions

are the ones that do most of the

scoring which are my favorite plays of

course!

AM: What has been your favorite match

that you have played in?

AB: My favorite match was the 12 Goal

tournament I won with my dad at the

International Polo Club.

AM: How has the Polo season been and

what races are you looking forward to

this year?

AB: Polo season has been great so far.

I played my first tournament in January

and we got to the finals where we

only lost by one goal. The second tournament

I played in February, we won

by 2 goals. So, I would say this season

has been a success!

I look forward to all of the races whether

I'm there or watching on TV. I get really

into each race because each track

is different and it’s fun to see how everything

transpires. One of my favorite

trips is the west coast swing that

we are on right now. From Vegas to

Phoenix to LA. Some other tracks that

I love are Bristol in Tennessee, Talladega,

and Sonoma.

AM: As this month's cover girl of Athleisure

Mag for the kickoff to our Spring

Issue, what is it about this time of year

that you find exciting?

AB: I am someone that has always

gravitated towards warm weather. I

love that the flowers are starting to

bloom and everything is warming up.

I look at springtime as an opportunity

to do some spring cleaning and really

hone in on my goals for the year. It’s a

reboot in my opinion!

AM: The Spring is definitely a great

time to add new pieces to your closet

- what are some of your favorite spring

must-haves that you love in your closet

or will be adding to soon?

AB: With all the fashion weeks coming

to an end, a lot of designers start putting

out their spring lines, which I am

always excited to see what new prints

and styles are featured. I especially enjoy

it because I am a designer myself

and look forward to seeing what they

come up with and what is trending. As

far as new pieces, I am a sucker for a

good pair of jeans that can be worn

from day to night and I am always looking

for fun shoes to mix it up!

AM: You do a lot of traveling and with

NASCAR season starting back up, how

do you juggle your calendar versus

your days on the track to support your

husband?

AB: The key for us is basically just looking

ahead and scheduling everything

accordingly. Some races I inevitably

miss because I am playing polo. Regardless,

though, we are both very

supportive of each other and we make

it work!

AM: With such a busy schedule, great

skincare is essential to ensure that you

always look like you have a well-rested

glow - what beauty products do you

swear by?

AB: I typically do not wear much makeup,

mainly because I am always on the

go. Some of my go-to products are the

La Mer oil-infused lotion to hydrate

and smooth my skin. I also love Drunk

Elephant's day and night serums to

help balance out my skin tone. I use

the Elta MD tinted moisturizer almost

every day, especially when I have a

polo match. It provides nice, even coverage,

but more importantly has SPF

to prevent wrinkles. When traveling,

I always carry the Tatcha Dewy Skin

Mist! I use it whenever I feel like my

skin needs a little boost of hydration.

AM: The last time we chatted with you,

you were working on your swim line,

how is that going and what can you tell

us about it?

AB: We are still in the creative process

of my swim line and ironing out all of

the details. What I can tell you is that

10% of the proceeds will go to charity,

as philanthropy has always been a major

part of my life. I will be posting updates

on my social media as we progress

and am shooting to launch this

summer!

AM: When you're not training for your

next polo match, designing your line,

in a photoshoot or hanging out with

Kurt, what can we find you doing when

you're taking time for yourself?

AB: In my spare time, I am most likely

spending time with friends and family.

I also really enjoy being at home just

relaxing with my dogs.

AM: When you're home, where can we

find you shopping, grabbing cocktails

and a drink and do you have a workout

studio that you enjoy going to?

AB: My go-to store to shop is Intermix.

I also love to check out local boutiques

in the area. In Charlotte, Kurt and I enjoy

going to Sushi at the Lake for dinner

and drinks. In Florida, HMF is a super

cool spot. Most of the time, Kurt

and I will cook dinner together at the

house though.

When I am in Florida, I train at the International

Polo Club with polo trainers.

In Charlotte, we have a personal

trainer who comes to our house to

workout. I also like to take aerial silk

classes at Air-fit Charlotte.

AM: What charities or philanthropies

do you give your time to?

AB: Children's National Medical Center

in DC. Capital Hospice Care. Cancer

Research and Leukemia and Lymphoma

Society. Local Humane Societies.

We shot Ashley Busch in Brooklyn at the

1 Hotel Brooklyn Bridge which has geat

views of Manhattan and is in a neighborhood

with a number of options to

enjoy. We chated with General Manager,

Cornelia Samara to find out why this

property is one that you should get to

know as we continue into the Spring

and Summer.

ATHLEISURE MAG: Tell us about 1 Hotels

in terms of the family of properties

within this group and what one can ex-

THIS PG | LOVE BINETTI

Strapless Dress | TALIA

JEWELRY Brio Necklace

| NINA JEWELRY Alvee

Bracelets | KIMMIE VIN-

CENT - Beaded Bracelets |

CARTIER Love Bracelet |

pect when staying here generally?

CORNELIA SAMARA: We currently have

1 Hotels open in South Beach, Manhattan,

and most recently, here in Brooklyn.

Soon guests will be able to get closer

to nature in Cabo; Sanya, China; West

Hollywood and Sunnyvale. While every

property is unique in its design and offerings,

you can always expect a home

away from home, with thoughtful service

and personal touches. Every 1 Hotel

is designed to celebrate nature and

bring touches of the outdoors inside.

AM: Are there different personalities

that 1 Hotels represents depending on

the city/community?

CS: Definitely. Each 1 Hotels property is

directly influenced and inspired by their

local surroundings – the natural landmarks

it sits on or beside, as well as the

community it is part of. 1 Hotel Brooklyn

Bridge, for example, is inspired by the

industrial history of the Brooklyn waterfront,

and its design takes cues from the

park it sits upon.

AM: Specifically, tell us about 1 Hotels

Brooklyn Bridge - when did it open, what

is the atmosphere?

CS: We opened our doors to 1 Hotel

Brooklyn Bridge in February 2017, making

us just recently 1 Tree Ring year old.

The atmosphere at 1 Hotel Brooklyn

Bridge is first and foremost welcoming,

and it has a special balance of energy,

liveliness in the midst of tranquility.

AM: What makes the Brooklyn location

one that is great for business travel,

business meetings, vacations and staycations?

CS: Much like Brooklyn itself, what you

can experience at 1 Hotel Brooklyn

Bridge is very diverse in its offerings.

We operate 6 different outlets that can

cater to just about every traveler, with

a spa providing treatments to relax and

reenergize, a rooftop pool & bar that

is calm by day and energetic by night,

a lobby lounge and café that are both

great for settling in with a good book

or hunkering down to get work done,

visit The Osprey for an elevated dining

experience, or Brooklyn Heights Social

club for unparalleled views and an

unmatched cocktail list.

AM: What amenities are offered by the

hotel and what are the touches that

are specific to this hotel?

CS: -Bamford Haybarn Spa

-24 hour Field House fitness center

-Seasonal rooftop bar and pool

-Full Service Restaurant, The Osprey,

with seasonal outdoor seating

-Brooklyn Heights Social Club, a bar on

the 10th floor with stunning views of

NYC skyline

-Neighbors café located in the lobby

-24 hour in-room dining

-Complimentary Tesla electric house

car

-Filtered water taps in guest rooms

-Location on Brooklyn Bridge Park

We put a great deal of effort into

bringing nature into our public spaces

and guest rooms. It’s important that

people feel at one with nature even

when they aren’t able to actually get

outside.

For example, each guest room will

have green elements like living green

moss, small trees or even hanging gardens.

AM: The public areas are so welcoming,

who designed this hotel and what

COVER, PG 22 + THIS PG |

CINO Burnished Flowers

Indigo | PARKER SMITH

High Rise Fray Short in

Blanc | VAN CLEEF + AR-

PELS Vintage Alhambra in

Yellow Gold and Carnelian

Pendant | TALIA JEWELRY

Aria Necklace | KIMMIE

VINCENT Beaded Bracelets

| CARTIER Love Bracelet |

GUCCI Princeton Snakeskin

Loafers | MCM Neo Milla

Tote in Canvas | CHESA-

PEAKE BAY CANDLE Mind

+ Body, Love + Passion |

was the thought process behind the design?

CS: The hotel was thoughtfully designed

by INC Architecture & Design, guided by

a specific vision from our founder, Barry

Sternlicht, and our design team. From

the beginning, we knew we wanted our

guests, community and visitors to feel

at home and close to nature. We like

to think of our lobby a place to gather,

where you can find locals and guests

busy at work or socializing with friends.

AM: We saw that you offer car services

to the area - why is this an amenity that

was added and tell us more about it?

CS: We do offer a complimentary Tesla

house car for our guests, to whisk them

away to destinations within 3 miles of

the hotel with low-impact (it’s electric!)

We chose an electric car to be our house

car because it minimizes our contribution

to air pollution and also gives our

guests the chance to see that electric

vehicles can be true replacements for

gasoline powered vehicles. We hope it

encourages them to take measure to reduce

their own carbon footprints when

they head home.

AM: What can we look forward to for the

Spring and the Summer that is offered at

the Brooklyn Bridge location?

CS: -New seasonal menus items made

with market-fresh ingredients throughout

our food and beverage outlets and

our in-room dining menu

-Our seasonal rooftop bar and pool will

reopen in the spring

-Exciting outdoor programming from

our partners at Brooklyn Bridge Park

Conservancy

AM: What do locals have the ability to

enjoy whether they are staying as guests

or just wish to stop by?

CS: -They can always expect warm and

welcoming greeting from our team

-They can always expect amazing cuisine

with ingredients locally sourced from

their own communities

-Unobstructed views of Lower Manhattan,

the Statue of Liberty, and the

Brooklyn Bridge

-Locals are always welcome to get comfortable

and work from our lobby lounge

-Special offers from the hotel and our

outlets, extended specifically to our

neighbors and local community

AM: Tell us about your commitment to

wellness as we saw the yoga mats in the

room and we know you have a gym as

well.

CS: It’s important to us to encourage our

guests to take care of themselves both

physically and mentally. We can only put

our best foot forward in taking care of

the planet when we also take care of

ourselves. We hope the yoga mats remind

guests the importance of taking a

moment each day to get centered and

focused in their mind and spirit. We offer

Mind & Movement programming

to help create experiences that allow

guests to do this.

AM: Two of our favorite places are rooftops

and spas and we know you have

both, tell us about this.

CS: You are definitely not alone in that!

There are few things better than an

amazing view or being pampered. While

our service definitely sets us apart,

there’s no question that our views are

taken to the next level on our rooftop.

At Bamford Haybarn Spa, the commitment

to holistic treatments and organic

ingredients is a major differentiator.


THIS PG | MPG Splendor

Luxe Jumpsuit | BUDDHA

MAMA Beaded Necklace

| CAT FOOTWEAR Verse

Shoe | VAN CLEEF + AR-

PELS Vintage Alhambra in

Yellow Gold and Carnelian

Pendant | CARTIER Love

Bracelet |

Mar 2018



Mar 2018



Whether you're a cleanse queen or are

new to the world of cleansing - this

time of year makes us think about incorporating

this into our routine! This

month's Something You Should Know

focuses on questions we have about

doing your next cleanse. We enjoyed

Raw Generation's range of flavors and

sat down with Jessica Rosen to find out

about their brand as well as what we

need to know.

ATHLEISURE MAG: Tell us about the

brand Raw Generation.

JESSICA ROSEN: When I completed

graduate school and was starting my

career a little over a decade ago, I was

exhausted, sick all the time, and overweight.

In 2010, I lost both of my grandmothers

to cancer within six months

of each other. The abruptness of this

loss changed my outlook on what it

means to truly be healthy.

I vowed to educate myself on nutrition

so that I could help my loved ones lead

long and healthy lives from then on. I

began researching the role foods play

in a person’s health, including how

what you eat affects your weight, and I

enrolled at The Institute of Integrative

Nutrition to become a Certified Holistic

Health Coach. While enrolled, I personally

tested different ways of eating

and found that a diet emphasizing raw

foods, and more specifically raw juice,

was the key to a healthier body, including

weight loss. Weight loss is a major

component, not only of how you feel

about yourself, but how healthy you

are.

My father and I started developing

Raw Generation early in 2012 because

we saw a need for convenient foods

that are truly healthy. We believe

lack of time, money, or convenience,

shouldn't be an excuse not to feed

your body what it needs to thrive. My

initial goal was only to help myself and

my family, but since the beginning of

2012, I've expanded my goals to helping

everyone.

Raw Generation's cleanses, juices,

soups, and smoothies were designed

for people who want to lose weight

in a healthy way without counting

calories, keeping track of points, or

spending hours in the kitchen. Using

whole fruits, vegetables, nuts, seeds,

and spices, without any preservatives,

chemicals, and artificial ingredients

Raw Generation is creating the highest

quality products to help anyone lose

weight, have more energy, feel better,

and be healthier.-

AM: How important is including a

cleanse in your diet?

JR: At a minimum, I aim to cleanse

once every three months. From time

to time it is good to give your body a

rest from the stresses of everyday life.

Juice cleansing is a good way to:

Give your digestive system a break so

your body can heal and repair itself

quickly

Feed yourself pure nutrition that your

body can absorb immediately

Help your liver and kidneys detoxify

your body

Give your body what it needs to slim

down and have more energy

Something You

Should Know

CLEANSING

AM: What happens during a cleanse

and why should you do it?

JR: Toxic build-up is often the cause

of weight gain and disease in our bodies.

Dietary cleansing draws out these

toxins, allowing for inner healing and

a healthier, slimmer you. Cleansing

approaches the body from a fundamentally

different perspective than

calorie-restricted diets. Instead of

counting calories and eating less, a

proper cleanse is comprised of eating

nutritionally abundant foods so that

the body can purge toxins and wastes

that accumulate in organs and weigh

us down.

Cleansing is a prime way to jumpstart

a healthy program or a tremendous

way to boost an existing healthy

program. No matter which type you

choose, you will see very real benefits

in your body, from weight loss to clearer

skin to more energy to better sleep.

AM: How can someone cleanse in a

healthy way?

JR: Ideally, cleanses should be done

at a time when there is minimal stress

and physical demands. Your body will

be hard at work detoxifying, and so it’s

best if you are able to rest and take it

easy throughout. However, if you have

an athletic, active lifestyle, you can still

do a cleanse! The key is, you should be

sure that your daily caloric intake is adequate

and that your cleanse contains

a source of plant-based protein to support

your body’s demands.

It’s also essential that you ease into a

cleanse so that it is not a shock to your

system (and you avoid unpleasant detox

symptoms). In the days prior, you

should eat lots of whole, plant-based

foods, avoid dairy, grains, fried or processed

foods, sweets, artificial creamers

& sweeteners, soda, & alcohol, and

drink LOTS of water.

Cleansing is NOT fasting.

An ideal cleanse should involve adequate

caloric intake to sustain regular

daily functioning, while at the same

time, encouraging the body to eliminate

toxic waste. This can be done in

three different ways, each with varying

levels of difficulty - juice cleansing,

smoothie cleansing, or an all raw food

cleanse (that also includes the juices

and the smoothies).

Various Ways to Cleanse Your Body:

Juice cleansing is traditionally done

for a shorter duration of time and

promotes fuller cleansing at a quicker

rate, while still being nutritionally

sound if juice from leafy greens are a

significant portion of the cleanse.

Smoothie cleansing is usually easier to

sustain for a longer period of time, and

also promotes full cleansing, just at a

slightly slower rate. As long as dark,

leafy greens are included in a good

portion of the smoothies, this is also

nutritionally sound for longer lengths

of time.

Raw Food cleansing would include

juices, green smoothies, and a wide

variety of fruits, veggies, raw nuts and

seeds to ensure adequate nutrient intake.

This can also include healthy teas

and other superfoods. This type of

cleanse can be the most satisfying because

there are a lot more options.

AM: What are the various cleanse options

that Raw Generation has available

and how do you know which one

is right for you?

JR: Skinny Cleanse - Our most popular

cleanse option, providing 6 coldpressed

juices a day. It’s perfect for

everyone who wants to jumpstart

a healthier lifestyle and shed a few

pounds fast. However, if you select the

Skinny Cleanse you should be sure to

do it at a time when you have minimal

physical demands.

Protein Cleanse - A great option for

those who want to detoxify without

giving up their everyday level of physical

activity. This cleanse has 3 coldpressed

juices and 3 protein shakes for

each day, so you can stay energized

and build muscle throughout.

Skinny System - Both a cleanse AND a

long-term meal plan. It’s perfect for

anyone who has a larger appetite and

needs something to fight off savory

cravings, providing 3 cold-pressed juices,

2 savory soups, and 1 protein shake

for each day. The addition of fiber will

help sustain your appetite and fight

junk cravings.

Soup Cleanse - Our lowest sugar, highest

fiber cleanse option. Great for anyone

who is watching their sugar intake

and prefers savory flavors to sweet.

This cleanse gives you 3 soups and 3

cold-pressed green juices each day.

Keto Cleanse - Our newest product was

designed for people who are already

on a keto diet and want to detoxify,

OR want to kick off state of ketosis.

This cleanse is high in healthy fats with

minimal carbohydrates. This is a great

way to neutralize the unhealthy acidity

that occurs if you are eating a diet that

is particularly rich in meat and dairy

while still maintaining ketosis.

PHOTOS COURTESY | RAW GENERA-

TION

A Moment With

Claudia Jordan


When it comes to a girl's girl, we'd add

Claudia Jordan to our crew. In addition

to being a hard worker (we remember

her from her days as being one of Barker's

Beauties on The Price is Right), is

stunning and is never afraid to speak her

mind! As a former BRAVO Real Housewives

of Atlanta, we always loved when

she kept it real with her girls. Currently

she is a co-host of the Ice-T produced,

The Raw Word talk show that launches

this month and has had guests that have

included Ludacris, Common, Tracy Morgan

and more. We got the scoop on what

she's up to, the show, her style and more.

ATHLEISURE MAG: How did you become

attached to this show, and what about

it made you feel that it was aligned with

what you are doing in your career?

CLAUDIA JORDAN: I had recently

moved back to LA, after passing an offer

from “Real Housewives Of Atlanta”

as a "friend of the show". I was having

second thoughts on whether or not I

had made the right decision. I knew I

wanted to be on a talk show and I knew

I wanted to be in film. I prayed on it. Out

of the blue, I got a call to come in and

meet with Andre Jetmir, about a possible

new talk show. I went in, my heel

broke in the interview and I walked out

limping. I saw it as sign that something

was going to come of this!

AM: As the Co-Host, what can we expect

from you, and what will you focus on

during certain segments/stories?

CJ: I love the ability to say the first thing

that comes to mind when our topics

come up without sounding like it's a

safe and rehearsed answer. I want to

continue being authentic and say what

our viewers may be thinking. I think I

have an almost childlike enthusiasm for

life and love talking with people. I love

hearing their stories and I hope people

can feel my sincerity through the screen.

AM: What guests should we keep an eye

on that you were excited to interview?

CJ: I love interviewing anyone with an

inspiring story, especially those recognized

as an underdog whether they are

a celebrity or not. We had Deon Cole (of

ABCs Blackish) on the show, who encouraged

people to keep pushing even

when things get difficult. He's one of the

most sought after comics in the industry,

but shared that he has never booked

anything he auditioned for. Things just

fell into his lap that were meant to be.

Writers have even written roles to fit his

character. Deon’s story is inspiring and

shows that never giving up is truly important.

Rapper Nipsey Hussle came on

the show and discussed how he came

from the streets. I truly enjoyed listening

to him talk about his past and really

peel back the layers. I felt honored to be

a part of it. I love that I have the chance

to show our guests in a different light

and show they are more than the boxes

that they are put in to.

AM: In addition to your role here, you're

also an actress - do you have any films/

special projects that you can share?

CJ: Yes I do! I'm very proud of my budding

acting career. I have a film with

Brian White, Columbus Short and Kearia

Shroeder that was directed by

Dame Dash called “The List”. I think

people will be surprised when they see

me in this role as my character develops.

I actually had to get into a coffin in

a church for one of the scenes. It was

amazing working along side such seasoned

actors like Columbus and Brian.

They made me a better actress! We

start production on our next film “A

Woman's Grief” in two weeks, focusing

on police brutality.

AM: As an entrepreneur, we know that

you have your own wine, handbag line,

etc. - how do you take time for yourself?

CJ: Yes, I have my wine company - JUST

PEACHY, my bag line - Claudia Jordan

and Celfie Cosmetics - a cosmetics

company that is expanding greatly in

Africa. We are in two countries; Kenya

and Uganda, and will be expanding this

summer. I'm very excited about that.

You can find my peach flavoured sparkling

wine in all 276 Cost Plus World

Markets. I love the flavor and I highly

recommend picking up a bottle! As for

I love the ability to

say the first thing

that comes to my

mind when our topics

come up without

sounding like it's a

safe and rehearsed

answer. I want to

continue being authentic...

time to myself? I barely have any!

AM: In LA, where can we find you shopping,

grabbing lunch and a cocktail, and

what is your favorite workout studio?

CJ: I love being outdoors, running

on the beach, or the hills at Kenneth

Hahn Park. I don't like being inside at

the gym unless I absolutely have to. As

far as shopping, lately I've been shopping

online or at the Gucci outlet! You

might still find me at the swap meet as

well. It all depends on my mood. I'm all

about mixing the highs and the lows!

For lunch, I love The Ivy in West Hollywood

for their stone crab claws.

For cocktails, I love Catch in West Hollywod.

They have great lobster rolls

and lobster mac and cheese. For dinner,

my favorite is Crustaceans, also in

West Hollywood. I suggest getting the

garlic noodles with the cracked crab.

Thank me later!

AM: How would you describe your style

for brunch versus running errands?

CJ: I enjoy being a woman and dressing

"girly." I have a pageant background

so I guess that's always going to be a

part of me. I really don't own sweats

and unless I’m working out, you won't

catch me in a flat shoe!

AM: How do you give of your time in

terms of philanthropy/charity?

CJ: One charity I'm supporting is “My

Friends House”, run by my friend Tiffany

Rose. Her commitment to helping

the homeless is inspiring. She has

been doing this for years. I jump at the

opportunity to spend time with those

less fortunate and do what I can to help

whether it's bringing food, or supporting

their fundraisers. Homelessness in

our nation has always hurt my heart;

especially knowing so many people

are one paycheck away from being on

the streets. I wish there was more being

done by our government to help!

I personally have started, “Claudia's

Closet” where I personally gift young

girls with prom dresses. It’s something

I hope to continue expanding.

PHOTOS COURTESY | CLAUDIA JOR-

DAN

Hanging With

Soleima

We kicked off the month by heading

uptown to a istening party for electropop

Big Beat Records' artist, Soleima

whose music is the perfect way to get

you ready for Spring with a hip hopand

world infusion. This Danish artist chatted

with us prior to her party to talk

about her entry into music, her love

of the collaborative scene and Copenhagen

and the Scandanavian festivals

that she'll be at this year!

ATHLEISURE MAG: How long have you

been in music?

SOLEIMA: I kind of just grew up with

music. I had been doing it forever. We

had a piano and I grew up doing it with

my mom as a child, since she played as

well. I also played – she always took

me to these music clubs where I was

taught music and I grew up in an East

African music environment.

AM: We’ve been listening to your music

and including it in our workouts. It has

this mix of hip hop and that tribal feel

to it – we are definitely fans.

S: Yes! That’s what I was introduced

to and I never learned the theory behind

music. It was an acoustic way of

learning music and for me it was the

best way to learn it. So somehow, it’s

always been in my life – some sort of

music.

AM: When did you realize that this was

something that you wanted to do?

S: Actually, I have been doing it as a

hobby for most of my life! But then

last year, I got signed and I started

working on this EP with friends and

we thought about putting it on Sound-

Cloud and then we thought, let’s try to

get it released. We sent it to some Danish

labels and one of them wanted to

release it and this was nice, but I never

thought of it as a direct career opportunity.

But then everything went pretty

fast! I guess when an opportunity

like that shows itself, you just jump

on it. So I feel like it was meant to be

somehow?

AM: What inspires you when you’re

performing, making your videos and

writing your music?

S: I guess I’m very inspired by many

different things. I get super inspired

by other musicians. I think there are so

many great ones out there right now.

People doing amazing stuff. Right now

in Copenhagen – where I’m from in

Denmark, the music scene is very interesting.

We are a very small industry

and somehow we are all friends and

know each other! We work together.

People have a lot of stuff going on that

is really interesting. Right now, we’re

inspiring and motivating each other.

When someone does an amazing song

or has a great project going on, we’re

like – “Oh that’s so good – that’s amazing.

Let’s do something toegther!” We

just make each other better in a positive

way.

I’ve always heard people talk about

how in this industry when someone

has something good going on that

there is a feeling that there isn’t room

for someone else. I’ve just never realized

that in our environment in Denmark,

which I think is a very healthy

thing.

AM: So are you currently working on

other music as well?

S: I’m working on an EP as well right

now. It’s going to come out shortly.

AM: Are you doing any touring or any

festival dates?

S: Yes. I am writing a lot. I was in LA for

a month writing recently and I do it all

the time. I have quite a few festivals. I

am playing in Scandanavia, in the UK.

In the UK, there will be a few shows

in the Spring – a number of clubs and

then over the summer, a very booked

festival tour. In the fall, I am doing my

own shows which is really exciting.

AM: Exciting! What’s that like concepting

your own shows?

S: Actually, I will have my first 2 headlining

shows in Dec. I never tried to play

my own shows before. We have played

quite a lot together but it’s been showcases

out and about. So now, that’s

such an overwhelming feeling. Because

now, people are there and they

bought a ticket with real fucking money

and like they know the songs!

AM: So how do you keep your balance

and check in with yourself through all

of this?

S: That’s such a good question! How do

I stay sane? Can you teach me please?

I think definitely because this is all so

new, I am still in the process of learning

that. With being in music, there aren’t

too many inbetween feelings. There

are extreme highs and there are a lot

of extreme lows. So one day you’re

like, “wow this happened and I like it

– you’re so high and then literally the

day after you get some kind of boring

mail and you’re like, “no – that didn’t

happen anyway” and now I have to go

back to life.

You know what I mean? So, it’s like a

good and a bad thing – it’s very addictive

and you become addicted to going

into these highs and lows. It can be a

bad thing because you kind of need a

balance where you’re neither super excited

or super depressed. So I am still

learning that, but I can say that I am

addicted to it already. I think it would

be difficult to not be that way as well.

Regarding the zen, I think I should start

meditating – can you teach me!

AM: It’s a work in progress for sure.

The best ones for us are meditations

that are led by someone and we can sit

down and start going through the process.

But sometimes when we quiet our

mind, those things that were really

sticking out there wanting to be

thought about pop in and it can be

tough to push them to the side!

S: Exactly! It’s like when you go to

sleep and then those thoughts pop in

and it’s like – argh!

AM: We’re working on meditation, but

in terms of fitness or activities in general

– what do you do?

S: I’m a runner. I run a lot and I am really

addicted to it – I love to do it! I listen

to audiobooks and listening to them

makes me so excited that I’m like, “I

have to run more”.

AM: We have to try that as we’re obsessed

with podcasts and that could

give us the kick that we need to run.

S: Oooo I love This American Life, it’s

my favorite!

AM: Yes and then Serial – love!

S: Ohhh but then S-Town that was

AMAZING!

AM: Yes, so obsessed with that!

S: I was in London away from home

and I was so emotional and the story

was so insane. I was like how can this

be real? I would run and listen to these

shows and it just makes me run. If I

didn’t have them, I would be bored. It’s

the perfect way and it’s like free time

where I can listen and do this. I’m not

working out and it becomes a treat.

It’s a really good trick.

AM: Absolutely. So, tonight, you have a

listening party – are you excited?

S: I’m so excited and a little nervous

maybe. Because I feel very honored

and humble about people coming

here. It's my first time doing it and I

have never seen it done in Scandanavia,

but I think that it is a really really

good way to present an artist.

AM: So what else – what are you up to

this summer even outside of music?

S: Yeah. I’m going to play a lot, which

means I am going to be in Scandanavia

because of the festivals. You may play

Thurs and Sun then you have a few

days off and then you have Fri and Sat

and then 3 days off. So it’s not like you

have to work everyday, but you have a

couple of months where you have to

stay in the same area. That’s actually

nice because I have been away from

Denmark a lot this year.

AM: What do you like to do in Denmark?

S: Mainly I write. That’s also where my

friends are and I really really like to hang

out with the when I am home. We do

lots of good stuff. I deeply recommend

Copenhagen as it’s a fun town.

AM: We may do a shoot there!

S: You should come during the summer

as it has really good festivals. We

have this festival called Rosklide. It’s

like the second biggest in Europe and

it’s amazing. Come for that and then

stay and have a small week in Copenhagen

to see stuff. Hit me up and I will

give you tips!

AM: Do you prescribe to hygge?

S: I don’t know what that it is – tell me.

AM: Last year, we interviewed Meik

Wiking who wrote a book about being

and living a hyggelig lifestyle. Essentially,

the concept is that you create an

atmosphere and experience which creates

a sense of comfort, well-being and

togetherness. He outlines ways that

one can bring it into their homes, work

environment and to share with friends

in order to create an optimized lifestyle.

It’s about being cozy, spending

time with close friends and family and

checking in with yourself.

S: I had not heard of that, but that

seems like something that I would

love! Send me info on this as I’d love to

check it out!

Check out Soleima's latest music video

"Low Life" and keep an eye out for her

mini album, "Bulldog" which arrives

April 6th at Big Beat Records.

PHOTO CREDITS | Dennis Morton/Big

Beat Records |

ATHLEISURE LIST: STREAMING

TONIQUE FITNESS METHOD

Sylwia Wiesenberg is the founder of

Tonique Fitness Method and the ingestible

beauty and wellness brand,

Dope Naturally. Since childhood, she

trained on her gymnastic team and

was also a part of her school’s track

team in communist Poland. This extensive/deep

knowledge and understanding

of movement allowed her to

create an intensive workout method

for women to build their confidence

and both mental focus and physical

endurance. Her focus is on multidirectional

movement, working every single

part of the body which is integral

to balance and focus.

Tonique officially launched 15 years

ago, when she decided to leave her

corporate job in finance and follow

her childhood passion - movement

and choreography with a strong goal

to contribute to women’s lives so they

feel and look fabulous. Available in

underground workouts (think Fight

Club - you don't talk about Fight Club)

- this was true for Tonique. Eventually,

Sylwia decided to reach out to all the

women around the world who were

looking for something different,

something harder and above your tiny

workouts - she released DVDS and offered

her workouts as downloads.

There are over 40 Tonique workouts

that are available for download, with

more on the way.

Tonique Fitness is a method (created

to deliver unique toning results) often

known as gravity fighting. Tonique

is multidirectional method based on

squats, lunges (even in a pushup you

will find elements of squats or lunges)

and elements from dance and gymnastics

in a static form without much

impact from jumping. Tonique signature

workouts are 2 hours, but Sylwia

also offers express intense workouts

too. Tonique is known for its repetition,

and staying on one leg for at

least 45 minutes to an hour, before

moving to the second leg and doing

the exact same moves/workout from

the very top, but on the opposite leg.

Sylwia swears that the method works


wonders and beyond being super

sculpting and gravity fighting - Tonique

is a great workout method for women

to develop strong and focused minds.

Tonique is available everywhere – at

home, in the park, at the hotel pool -

there are no limits where you Tonique.

It is offered as downloadable links.

Fundamentally, Sylwia wants to prove

that with the right fitness method you

can prolong the feeling of youth, improve

skin texture and elasticity, help

faster cell turnover, and most of importantly

create uniquely strong body

for live - it is not the size, but the fitness

level that counts!

TONIQUE

STREAMING

www.toniquefitness.com

Mar 2018


ATHLEISURE LIST: STREAMING

OBE, OUR BODY ELECTRIC

For the past few weeks, we have enjoyed

streaming obè to workout when

we can't hit the gym or when we're

traveling. We're obsessed with the vibrant

pops of color that remind us of

aerobic workouts a la Jane Fonda and

Olivia Newton John's, 'Let's Get Physical'

song.

Founded by Mark Mullett and Ashley

Mills (both formerly with Creative

Artists Agency), they believed in an

on-the-go fitness platform based on

the belief that incredible fitness talent

and experiences should not be limited

to a privileged few in NYC or LA. Both

embrace a love of fitness from Mark's

need to motivate and change up the

workout. Ashley's need to work out

came from finding a way to combat

the stress of her job, while also turning

to yoga to ease her psoriatic arthritis.

"obé finally provides you with a workout

to look forward to. Every morning

we bring the boutique fitness experience

straight to your living room from

our electric, light filled studio in New

York City has to offer. Where else can

you wake up 5 minutes before a class,

sweat it out like you’re in your own

music video, and leave sore, but smiling

ready to conquer the day?"

On average, there are 8 hours of LIVE

programming every day, which is 16

classes! They are focused on making

magic every morning across the country,

7 days a week. By sweating it out

first thing, members are motivated,

energized, and teed up for a productive

day. Morning is the most popular

time to workout for a reason!

There is also a series of obé Express

programming, which are on demand

classes ranging from 8 to 15 minutes.

These are perfect as targeted add ons

to members’ morning obé routine, or

if they are pressed for time later in the

day, but still want to fit in a fun, effective

workout!

obé launched on Friday, March 9th of

this year. Workouts are web based, accessible

through PC, mobile device or


tablet. Many members mirror or cast

up to their smart TV. Mobile apps for

IOS and Android are on the near horizon

allowing people to easily take obé

with them throughout the day.

Programming takes place across three

verticals: SWEAT (dance cardio and circuit

training) | DEFINE (body sculpting

and strength training) | FLOW (yoga

and restorative stretch).

Each class is full body, only 28 minutes,

and does not require any equipment!

The schedule is purposely crafted so

that if you only have one specific time

to workout each day, you can experience

a variety of diverse modalities

and instructors. Always fresh, never

boring!

Mar 2018

A small selection of obé merchandise

will be available online shortly. This

will include fun post-sweat hoodies,

colorful tanks, and resistance bands

that are perfect for travel.

OBE OUR BODY ELECTRIC

STREAMING

www.ourbodyelectric.com


On the Road

with Buick

PHOTOGRAPHY Paul Farkas


Mar 2018



Mar 2018


It seems like snow has been an interesting

challenge over the past few weeks

and this month, Athleisure Mag editors

decided to take a roadtrip to Vermont

courtesy of our friends at BUICK to try

out the BUICK Regal TourX, a crossover

that has the dynamics of a car

while having the versatility of a SUV.

The 5 hour drive to Woodstock, Vermont

allowed us to enjoy a number of

luxury amenities that included OnStar

access, OnStar 4G LTE Wi-Fi Hotspot

(essential for doing laptop work and

keeping our phones connected when

we started to get into spotty coverage

areas), plenty of USB ports, SiriusXM

Radio (we loved Lithium, the Pearl Jam

and Beatles channels), and navigation

that kept us aware of accident areas

and re-routing us as needed.

We're all about storage as we had a

bit of equipment with us from camera

gear, outfits for the slopes, snacks and

more. The cargo space was quite substantial

and as we drove into the night,

the illumination of key areas on the

dashboard was a great way to keep areas

lit.

While in Vermont, we stayed at the

Woodstock Inn + Resort, which was

a quaint resort that provides easy access

to Woodstock Inn Nordic Center

(we took the opportunity to go Snowshoeing),

as well as a number of other

mountain resorts such as Killington

Ski Resort. Our room had a fireplace,

as well which was a homey touch and

there were attendants available to

start the fire if needed. In our downtime,

we took advantage of our stay

at the Woodstock Inn enjoying fine

dining at the properties' Red Rooster

and Richardson's Tavern, which had a

number of savory comfort foods and

well-made cocktails. We also enjoyed

our fill of basketball games as we're in

the midst of March Madness!

There were a number of common areas

with fireplaces that continued the

woodsy vibe of this resort from the lobby,

cozy nooks as well as a library that gave

guests a number of places to connect

with friends, family and other guests. We

dove into chapters of Re-Engineering Humanity

over hot toddies.

We explored the town of Woodstock,

which had a number of churches, historical

sites and covered bridges that highlighted

the New England town.

When we added the trip to our calendar,

we knew that we wanted to explore a

few areas and decided to make a pit stop

on our way home. Interestingly enough

when we crossed Vermont's state line into

Massachusetts, we saw the exit for the

Naismith Basketall Hall of Fame in Springfield,

MA. With March being the month

of one of college's biggest tournament's,

NCAA March Madness we decided that

we had to make a stop here.

The Naismith Memorial Basketball Hall of

Fame is in honor of Dr. James Naismith, a

physical educator who invented the game

at the age of 30 in 1891. He wrote the original

basketball rule book and founded the

University of Kansas basketball program.

He was the first Kansas Jayhawks' Coach

(1898 - 1907) as well as the school's Athletic

Director (1919 - 1937). Prior to his death,

he saw the game become an official Olympic

event in the summer games of 1936,

the birth of the National Invitation Tournament

(1938) and the NCAA Tournament

(1939). At his tenure at Kansas, he would

coach Phog Allen who later became the

coach for Kansas for 39 seasons. He would

also coach Adolph Rupp and Dean Smth.

This building is home to more than 300 inductees

and has over 40,000 square feet

of basketball history from NCAA teams,

NBA, interactive exhibits and live clinics.

Visitors can see signed memorabilia,

sneakers, plaques, uniforms and more

that have a place in Hardwood History.

It was a great weekend checking out the

car, snow sports and paying homage to

the inception and heritage of basketball.

CO-FOUNDER + CREATIVE/

STYLE DIR. | SPYDER Kaleidoscope

Jacket + Pant |

REVO Luna in Black/Green

| LOVE KNITZ Fold Over

Grey Cashmere Hat + Pom

Pom | MCM Dieter Two

Pocket Backpack in Monogrammed

Nylon | SOREL

Cate the Great Deco |

Mar 2018



Mar 2018



Mar 2018



Mar 2018


The Art of

the Snack

A PROPER LUNCH

Whether its a power, solo, business

or extended lunch - it's one of

the best meals during the day. This

month's The Art of the Snack looks

at phenomenal dishes available at

Beverly Hills' Crustacean which reopened

after an 8-month and $1o

million rennovation. With dishes

such as the Hearts of Palm Vegan

'Crab Cake' dish, it's why this is a

destination for a midday meal.

PHOTOS COURTESY | Crustacean


Mar 2018


When it comes to the perfect savory

dish, you can't go wrong with

Pho Soup Dumplings.

No lunch is complete without some

cocktails that create the perfect

compliment to a much deserved

meal.

Kampachi Sashimi is a vibrant and

tasty dish that is a great way to kick

off an epic meal.

PHOTOS COURTESY | Carl Larsen


Stay connected and follow us across our

social channels on @AthleisureMag!

Mar 2018


Bingely Books

THE PERFECT CAKE

The Editors of America's Test Kitchen

Penguin Random House

Creating the perfect cake is not a bad

skill to have under your belt (or you may

have a friend who wants to showcase

his/her skills). The Editor's of America's

Test Kitchen have created the ultimate

guide to classical, modern and whimsical

cakes. These creations are definitely

those that are Instagram worthy and

perfect for whatever brunch you might

be thinking of hosting when friends

come over.

In addition to a dizzying array

of cakes that are available - cupcakes

are included! Cake education

also introduces you to topics

that incorporate mix-and-match

layer cakes, frostings, and fillings.

Essentially, whatever cake

you have been dreaming of creating

and/or eating can be found

in this book.

With Spring Holidays as well as

functions with friends and family

that are particular to your group,

you'll find that this cookbook is

an essential for all of your baking

needs.

LED ZEPPELIN: ALL THE

ALBUMS, ALL THE SONGS

Martin Popoff

Voyageur Press

This coffee table book focusing

on all things Led Zeppelin, breaks

down their music track-by-track,

album-by album with all the details

and secrets that fans of the

band will truly enjoy.

Enthusiasts will enjoy hearing

the roots of the band's creation

which was formed with two London

studio musicians at the top

of their game and two bar-band

musicians that would ultimately

create the legendary group that

would also set the formula for

modern rock 'n' roll bands as we

know it today.


We're introduced to flight attendant,

Cassandra Bowden who has had a

number of hangovers and blackout

moments. When she wakes up in

Dubai next to a man that she finds to

be dead, she doesn't know what to

do but try to go back to her life as if it

didn't happen.

Cassandra lies and joins her team to

get back to the airport, lies to her team

as they continue to travel to Paris and

again when she arrives in NYC with the

FBI inquiring about what happened.

With so many lies, Cassandra can't

come clean with the truth and begins

to wonder what really happened. Did

she kill him or did someone else?

The four members created 9 studio albums

with 81 tracks that were a complex

mix of blues, psychedelia, rock,

folk, and country.

This thriller focuses on life at forty

thousand feet and focuses on memory,

alcohol, the consequences of addiction

and ultimately murder far from

home.

Martin Popoff, a respected veteran music

journalist takes us on an indepth look

at the band from their creation, the recording

process, historical context and

an introductory essay into each song

that explores the intricacies of each

song.

Fans will enjoy learning about song details

that include running time, instruments

played, engineers, and studios.

THE FLIGHT ATTENDANT

Chris Bohjalian

Random House LLC

One night can change your life and Chris

Bohjalian's novel focuses on a flight attendant

who wakes up in the wrong hotel,

in the wrong bed with a dead man

and she has no clue what happened and

how she got there!

Mar 2018


Bingely Streaming

THE OUTSIDER

Netflix Original

After the American occupation of Japan

following WWII, Nick Lowell (Jared Leto)

is the only non-Japanese inmate at an

Osaka prison. A number of inmates at this

prison are Yakuza criminals. He saves one

of the inmates in the Yakuza and his debt

is repayed by the Yauza clan getting

him out of jail.

Upon his release from jail, Nick

finds that his new job places him

in the midst of a number of Yakuza

clans and eventually, aligning

with the Shiromatsu clan as well

as getting into a relationship with

the sister of his employer. As he

continues to become involved in

his job, he gets an Irezumi tattoo

on his back. A series of events

lead to Nick being officially initiatied

into the Yakuza as a member

of the Shiromatsu clan.

Meeting a fellow American, Nick's

US military background is revealed

along with complicationsthat

may have him on trial for

war crimes. In the midst of these

revelations, Nick is thrust into the

ensuing battle between clans, respect

within the Yakuza and his

love interest.

LADYGANG PODCAST

Spotify

The Ladygang Podcast is like

hanging out with your girlfriends

talking about relationships, sex,

career and more. This celebrity

focused podcast includes a conversational

style with a number

of your pop culture favorites who

pop by while sipping bubbly and

navigating their lives. The show

is hosted by Becca Tobin (FOX's

Glee), Jac Vanek (CEO of Jac Vanek

clothing line) and Keltie Knight

(Emmy nominated TV personality

on CBS' Insider).

DELICIOUS

Acorn TV


The first season of Delicious has come

to Acorn TV. If you enjoy scandal focused

programs, we think that this

show is one that you will binge without

a doubt!

Leo Vincent (Game of Thrones) is a

successful chef with a secret: he stole

most of his recipes from his ex-wife

Gina (The Vicar of Dibley), who he

cheated on for years. Now married

to "the other woman," Leo is having

yet another affair...with Gina. After a

shocking death, Gina is forced to evaluate

her closest relationships.

Mar 2018



Many times, when we ask our friends

and those interviewed in our issues,

we always hear about them using Perricone

MD, which is a line of beauty

items that focus on fighting the signs

of aging. We're always excited to see

what is next with the brand. In addition

to skincare, Dr. Nick Perricone has now

included hydrogenated water. We're

so pleased to share our interview with

this innovator.

SPOTLIGHT O

with Dr. Nick Pe

ATHLEISURE MAG: Many of our readers

are familiar with you and your

brand, Perricone MD in terms of beauty.

Please tell us about how you got into

the beauty industry as well as what was

the moment that initiated you creating

a skincare line?

DR. NICK PERRICONE: My initial quest

to find ways to stop, prevent and reverse

the negative effects of inflammation

in my dermatology patients led

the foundation for Perricone MD. My

scientific studies have resulted in 150+

US and international scientific patents

for the treatment of skin and systemic

disease, for reversing and preventing

damage to skin caused by factors

such as age, the sun, the environment,

and hormonal changes. Because my

focus is on treating the underlying inflammation

as the causative factor, my

research focuses on utilizing antioxidants,

which act as natural anti-inflammatories

from nutritional substances,

in topical formulations.

My goal is to treat aging and the signs

of aging, including aging skin as a disease—rather

than just cover up the

problems, because chronic, sub-clinical

inflammation (invisible to the eye)

the root of many diseases associated

with aging, including aging skin. And

so my goal is to reduce inflammation

at the cellular level through the creation

of a three-tiered anti-inflammatory

program consisting of:

1. Anti-inflammatory diet

2. Anti-inflammatory nutritional sup-

N AGING

rricone

Mar 2018


plements

3. Anti-inflammatory topicals

Therefore, creating topicals that also

act as antioxidants, nature’s natural

anti-inflammatories, was and continues

to be my inspiration.

AM: Your skincare line includes topical

products as well as supplements - why

is this an essential mix in terms of taking

care of and maintaining your skin?

DR. NP: Supplements and topicals

work synergistically and therefore I

recommend that we take antioxidants

and vitamins as supplements and apply

them topically as well.

To receive therapeutic amounts of certain

nutrients, such as alpha lipoic acid,

supplementation is necessary because

it is difficult to get adequate amounts

from the foods we eat. Luckily, nutritional

supplements have come a long

way from the minimal, “one-a-day”

multivitamins of past generations.

Now we have highly targeted antioxidants,

amino acids, vitamins, and

minerals that can do everything from

sharpening our brain power, repairing

cells, and burning fat to increasing

muscle tone, restoring memory and

heightening libido. Many of these super

antioxidants penetrate right into

the cell where they combat free radicals

and decrease inflammation. Because

of this, the right supplements

can keep us much younger than our

chronological years.

Supplements of high quality can (in

addition to the anti-inflammatory diet)

create beauty from the inside out.

Nutrients that possess anti-oxidant

properties act as natural anti-inflammatories.

I recommend a variety of

nutrients that are designed to work

synergistically to enhance the benefits

of the anti-inflammatory diet. These

nutrients offer anti-aging, anti-inflammatory,

and fat metabolizing boosting

benefits and help prevent and reverse

oxidative damage on a cellular level, of

critical importance as we age. The

same level of repair cannot be achieved

through diet or topicals alone.

AM: A number of celebs we have talked

to, introduced us to Dr, Perricone

Hydration Water - when did you realize

that this is an area you wanted to include

within your brand?

DR. NP: When I was first introduced to

hydrogen as a therapeutic substance

more than five years ago, and learned

of its powerful antioxidant properties,

I recognized an affordable, available

and non-toxic solution to many of the

chronic, debilitating diseases and accelerated

signs of aging that currently

plague both children and adults the

world over.

AM: Hydrogen Water has been a trend

on the rise and many would assume

that this ingredient is already in water,

is there more of this element - what

makes hydrogen water so different

then what we drink at home or purchase

in stores?

DR. NP: When hydrogen is infused

in water, at measurable therapeutic

levels, it provides instantly available

benefits, positively affecting gene regulation

and gene expression, while silencing

negative genes. For the past

three decades my life has been devoted

to researching the mystery of aging.

As a dermatologist, finding therapeutic

interventions for aging skin has

been a particular interest and passion.

In my first book I wrote about the importance

of beauty from the inside

out and how low-grade inflammation

works nonstop to degrade all organ

systems — including the skin. Nothing

has excited me more than the discovery

of hydrogen and hydrogen-infused

water. I have never seen anything

that has so much activity, giving us increased

physical and mental energy on

a cellular level, while providing superior

protection from free radicals—a

major contributor to wrinkled, sagging

skin.

AM: How is Dr Perricone Hydration Water

different then other hydrogen offerings

in the market?

DR. NP: There are other forms of hydrogen

water available - in stick and

tablet form, in pouches and other

types of containers.

Perricone Hydrogen Water is regularly

tested to insure efficacious levels of

hydrogen. Cans are specially designed

with a polymer coating to contain and

protect the hydrogen water ensuring

that you receive optimum levels of hydrogen.

AM: Why should someone drink Dr Perricone

Hydration Water and what are

the benefits of consuming it?

DR. NP: Before now a natural beauty

and energy drink which enhances

the mood and at the same time

make us more awake — without being

over-stimulated as is seen when ingesting

caffeinated and sugared drinks, did

not exist. Thanks to the discovery of

hydrogen water we now have a safe

and effective way to increase energy

levels and focus, both mental and physical,

in a safe and effective manner,

while increasing feelings of well-being.

And without the jitters or any of the

unpleasant side effects found in traditional

energy drinks.

• No Calories

• No Sugar

• No Caffeine

• No Artificial or harmful ingredients,

coloring or additives of any kind

• Portable, can go anywhere, work,

gym, play

• Increases productivity safely

• Instant, convenient no preparation

involved

Just pure water infused with molecular

hydrogen.


The benefits of hydrogen water include

the following:

• Has beneficial effects on all organ systems

including the skin

• Natural antioxidant/anti-inflammatory

• Increased energy

• Improved athletic performance

• Increased endurance

• Speeds muscle recovery

• Increased sense of well-being

• Enhanced cognitive function

• Reduced travel fatigue

• Protects against the effects of intoxicants

AM: How does this water play well with

the family of products that you offer at

Perricone MD?

DR. NP: Its powerful antioxidant properties

make it the perfect complement

to topicals creating beauty from the inside

out.

AM: How much Hydrogen Water should

be consumed throughout the day/week?

DR. NP: Three 8.3 ounce cans or two 12

ounce cans daily. After a vigorous workout

you can follow with another eight or

12 oz can later in the day.

AM: You have always been at the forefront

of great skin from product offerings,

your patients and as an author.

What other products should we keep an

eye out from you on as we continue into

2018.

DR. NP: A higher potency Cold Plasma

as well as a focus on hydrogen topicals.

AM: If you could create an essential kit

of must haves for skin, what would you

suggest should be in it?

DR. NP: Hydrogen water, supplements

formulated by a reputable company and

topicals with antioxidant properties.

AM: With cold temperatures rising, how

should we protect our skin from the elements?

DR. NP: Winter often brings us dry skin,

which is actually a manifestation of

chronic sub clinical (invisible to the eye)

inflammation. For optimum resolution,

follow the three – tiered anti-inflammatory

program, which consists of anti-inflammatory

foods, anti-inflammatory,

antioxidant supplements and topical

anti-inflammatory anti-oxidants. While

topicals can do wonders, it is of critical

important to not forget the dietary

component which can both cause and

make worse all of these conditions. Alpha

lipoic acid as a topical is great because

it normalizes the skin.

You can counter the causes of dry,

flakey skin internally through a healthy

diet and by taking nourishing, antioxidant-rich

supplements and topicals that

contain Alpha lipoic acid. ALA works

synergistically with other antioxidants

in the skin to reduce the damaging inflammatory

effects of ultraviolet radiation.

Its antioxidant properties act as

natural anti-inflammatories to counter

the dry flaky skin.

Also take essential fatty acids in the form

of omega 3 fish oil capsules and make

sure to include cold water fish such as

salmon, nuts and seeds and coconut oil

in your daily diet.

AM: For those of us that travel frequently,

what should be in our carry-on to

ensure that are skin glows and doesn't

have the tired looking effects of long and

sometimes delayed travel!

DR. NP: A special note on travel fatigue:

The drinking of hydrogen infused water

can have a dramatic effect on people

who are travel fatigued and sleep deprived.

Drinking 8 to 12 ounces of this

water can relieve symptoms in 30 minutes

to one hour.

PHOTOS COURTESY | DR. PERRICONE

HYDROGEN WATER

Mar 2018


Siri Says

We love keeping it simple as we're constantly

running in multiple directions.

So when we had the chance to sit down

with Siri Daly, Today Show food contributor,

Author of Siriously Delicious, wife

to Carson Daly of The Voice and mother

of 3, we had to find out more about her

lifestyle cookbook, dishes that are simple

to make and where she eats here in

NYC and in LA.

ATHLEISURE MAG: Tell us about your

food background and how this led to ultimately

creating your own food book?

SIRI DALY: I am a self taught, passionate

home cook. I grew up where my

parents were great cooks. I loved cooking

with them as a kid and then as I became

a mother myself and found myself

in this domestic situation, as I had

to feed my family every night, that led

me to start my own food blog – Siriously

Delicious. I started that and it kind

of gave me an outlet to just document

what I was making every night for myself.

Through writing and garnering an

audience, it became something more. I

was creating recipes then all the time

documenting the good and the bad.

This grew over time and allowed me

to be on the Today Show and it was always

a dream of mine to write a book.

Especially, this type of book which is a

love of food with simple and approachable

recipes.

AM: Tell us about the book. In terms of

approaching and writing it, how is it laid

out and what should we expect?

SD: It’s sort of meant to be a snapshot

of what my day is as a busy mom of

3 kids. The chapters are divided into

Breakfast, Lunch, Dinner, Happy Hour,

Sides and Desserts. So, again it’s really

about recipes that are no fuss and the

ingredients are those that you probably

have on hand. It’s not about sifting

flour or tempering chocolate. It’s simple

approachable recipes that you can

easily adapt if you have picky eaters,

allergies or whatever it is. It’s balanced

as there are plenty of nutritious recipes

and those that aren’t. It’s a real tasty

approach.

AM: Do you also have smoothies and

items within those healthy areas as well?

SD: Yes! We have a smoothie recipe in

the breakfast chapter and mini parfaits.

So there is really something for

everyone – from homemade girl scout

cookies to rainbow popsicles that have

spinach in the green section. I definitely

think that anyone can find something

that they can eat.

AM: Now, does Carson have a favorite

recipe that he likes?

SD: That’s a good question as I don’t

know if he has a specific recipe, but

there are a ton in there that he requests

pretty regularly. A few of our

family’s recipes are in there like his

mother’s Fried Chicken – she actually

passed away this year so that’s a real

special one. My mother’s Rhubarb Crisp

that she has been making since I was a

kid. There are recipes that really mean

something to my family. Each one really

tells a story and I try to convey that

in my writing.

AM: What are 3 recipes that you love

that are perfect for Spring for girlfriend

get togethers?

SD: Spring – I would definitely say, one

of the Bruschettas – one of my favorite

being the smashed peas and the avocado

toast – peas are so great in Spring.

There is a great light chopped salad in

there and a pasta with arugula pesto

which I just made yesterday – it’s another

favorite. I love making pasta salad

in the spring as you don’t want to

cook over a hot stove and make everyone

crazy.

Oooo there are also the rainbow pops

although that’s more summer, but they

are so beautiful to look at. You can eat

one for breakfast and it’s really a treat.

Aesthetically it’s gorgeous and makes

me think of days to come.

AM: How long did it take to put this book

together?

SD: When I started writing it was probably

a year. I did the majority of writing

over the summer which was awesome. I

love to write and being able to focus on

my food and my own. It was such a treat

for me and you know it was really more

whole life in the making. As these are recipes

I grew up on like my mom’s Tuna Casserole

and I made my own version of it. It

was definitely a labor of love.

AM: What is it about food that you enjoy

so much and when did you realize that you

enjoy cooking and wanted to continue in

that vein?

SD: That’s a good question. There was

definitely a time in my life when I stopped

cooking and not because I didn’t enjoy it,

but I was a single person in my 20’s that

didn’t have a ton of time and I would do

the whole – come home and take out and

have microwave Trader Joe’s meals.

I remember feeling like something was

missing and when I started to have children,

I realized how much I love to create

meals for my family. That’s what I love

about food. It brings people together and

the kitchen is that hub in our house. We’re

always around each other and we try to really

make eating together a priority most

nights. Even if Carson and I aren’t going to

eat because we’re not ready, we sit there

with the kids. It’s just that shared experience

over food which I love so much. It’s

also so creative as you can have fun with it

and not to take it so seriously. That’s why

I created the blog and the book, Siriously

Delicious. You don’t have to follow recipes

to a “T”, you can use your own taste buds

and your own ideas to make something

your own.

There are recipes that

really mean something

to my family. Each one

really tells a story and

I try to convey that in

my writing.

AM: What are 3 dishes from your cookbook

that you feel are the easiest to

make in terms of less prep time that a

busy mom or person would be drawn to

making?

SD: Definitely for breakfast, the Mini

Yogurt parfaits because you can make

them for breakfast and you barely need

a recipe because you put the granola in

the yogurt and you can customize them

any way that you want. Then you can

make them with your kids and they’re

amazing on the go which is a huge time

saver.

For dinner, I’d say that anything that is

some sort of a bar situation. So, I have a

big potato bar. How simple is it to bake

some potatoes and have all sorts of fun

toppings? You can have it for dinner and

you can also have it for a party as it’s

customizable, fun and different. Something

we make a lot is the Crispy Chicken

Paillard! It’s customizable as my son

is the only one that will eat a salad and

my girls, they are against green things

but they love the chicken. I will serve it

to them with some carrots and I’m not

a short order cook because I can make

one meal and it’s great as a leftover

because they can be chicken cutlets. It

doesn’t take a lot of time.

AM: What are your favorite chefs and

what are your favorite restaurants here

in NY and in LA?

SD: When I wasn’t cooking at that time

in my life during college – I was watching

Food Network. Ina Garten is definitely

one of my favorite idols. She just

makes really elegant, simple meals that

are comfort foods at their best. There’s

something about the way that she does

it on television that is really soothing. I

LOVE her!

As far as restaurants and chefs, there’s

in LA – we do a lot of Mexican (can’t

think of a specific chef). There’s a place

in Manhattan Beach called Love & Salt.

There’s a chef called Michael Fiorelli

who is awesome and one of my favortes.

It’s a small place, but the food

there is farm to table delicious that’s

simple and seasonal dishes. We just recently

went to Pizzana in Brentwood

which is new. I believe it’s the people

that are behind Sprinkles. Ridiculously

– stupid good food!

Out here, there’s a place called Frankie’s

457. Frankie is actually a good

friend of Carson’s. So when we go

there, he sits with us. We don’t order

and he tells us what we are going to

eat. But it’s always delicious and one

of our favorites out here.

PHOTOS COURTESY | MEREDITH

LUXURIOUS RENTAL RESIDENCES

DESIGNED BY ROCKWELL GROUP

605 W 42ND STREET, NEW YORK, NY 10036

I

T. 212.588.0042 #LIVEATSKY LIVEATSKY.COM

I

TO THE

with Linds

SLOPES

ey Vonn

One of our favorite Olympians to hit PyeongChang

during the Winter Games

last month, was none other than Lindsey

Vonn. The stunning Alpine Skier not

only went home with a little more bling,

but went on to continue competitions.

We caught up with her here in NYC to

find out when she fell in love with the

sport, what it's like to perorm at a high

level, her partnership with Bounty and

her personal style.

ATHLEISURE MAG: Tell us about how

you got into the sport of Alpine Skiing.

LINDSEY VONN: My Grandfather was

the pioneer of skiing for our family and

he passed that love onto his kids and

my Dad passed it onto me.

AM: We have interviewed a number

of Olympians and have heard various

fitness levels when preparing for the

Olympics versus maintaining fitness

goals. What was your training like leading

up to the Olympics and then while

you were there?

LV: Well, I’ve been training for this

Olympics for 8 years! I’ve been in and

out of rehab for my knee and elbow,

but have still maintained a strict training

program to keep me in shape. In

between racing, I work out every day

and during races I get up early and ride

my stationary bike for a warm up.

AM: You're fresh off winning your

Bronze Medal at PyeongChang - what

was your biggest take away from the

experience?

LV: The best part of my experience was

just accomplishing my goals of getting

a medal for my Grandfather. This Olympics

has been such a long time coming

that I’m just thankful I made it, I was

healthy, and I did the very best I could.

AM: We know that you partnered with

Bounty as we saw your commercials

throughout the Olympic Games, tell us

about this and why was it a natural fit

to do?

LV: Bounty is a natural fit if you have

3 dogs! It was a great experience filming

the commercial with my dog, Lucy.

She is now more famous than I am!

AM: The schedules of Olympians are always

crazy, but you left the games and

continued on with other races - tell us

what you've been up to in terms of races

that you have participated in as we

know you were at The World Cup Finals.

LV: Yeah, I couldn’t take as much time

off after the Olympics as I would have

wanted. I had a press tour and then had

to head to Sweden for the World Cup

Finals. Getting 1st and 3rd in finals was

a great ending to a perfect year. I’m

that much closer to beating Ingmar’s

record. I think I may have a chance to

beat it next year!

AM: What does the racing season look

like for you in terms of how much of

the year it takes up?

LV: Well it’s not just the racing that

takes up time, but the training—and

that’s a full-time job. So I have a weeklong

vacation once a year and then it’s

back to the gym, training, and head to

Europe for the World Cup--I don’t give

myself room to slow down.

AM: As we've been fans of yours for

a while, we checked out your IG and

see that you were on the set of Ballers

- does this mean that we'll see you on

the upcoming season with The Rock?

LV: I wish! I’ll have to work that out

with Dwayne next time I see him :) I

was on Law & Order though, so I have

some experience with acting.

AM: Tell us about going to the Oscars

and share with us details about your

dress as it looked beautiful.

LV: The Oscars was amazing! I just

took in every moment of it because it

was such an honor to be invited. Well,

my dress was supposed to be longsleeved!

It was too tight to get my arm

through so we had to cut the sleeves

at the very last minute. It was crazy,

but I loved that dress and I felt great

it in.

AM: What are you working on now professionally

coming off of so much activity?

LV: I have been busy in New York on a

press tour and am headed back home

to Colorado for my Foundation Gala

event and to spend some time with my

family and my dogs.

AM: What are you working on?

LV: Personally, I’m working on just taking

it easy and having fun. Now that

the Olympics are over I can relax!

AM: We know that this fall, you have a

Signature Skiwear Collection with Under

Armour coming out which we're

excited to see. Tell us about your personal

style - what would we see you

wearing when you're going out for

cocktails and a night out versus running

errands about time?

LV: 99.9% of the time I’m in sweats. I

Mar 2018

live in head to toe Under Armour, so

it's nice to dress up and feel pretty. For

cocktails, I like to wear maybe leather

pants and a fun top. And heels… I love

a great pair of heels.

AM: Wherever you're based, where

could we find you grabbing drinks and

a meal, shopping and then your favorite

fitness studio to go to.

LV: You can find me at Starbucks anywhere.

I need my coffee! For a meal it

depends where I am—probably at the

hotel restaurant. For shopping, I love

going to boutiques where you can find

one-of-a-kind things. I am either in my

gym at home, at the Red Bull gym in

LA, a hotel gym or outside.

AM: Tell us about the Lindsey Vonn

Foundation - why it was created, what

it focuses on and who it assists.

LV: My Foundation was created because

Picabo Street inspired me as a

young girl to be an Olympian within

five minutes of meeting her. I know

the impact that a little encouragement

and inspiration can do, and I want to

give that to girls. We have had three

free camps helping 300 girls to be

friends, leaders, and gain confidence.

I stay with them the entire 2-day camp

and work with them. We will have our

4th camp in LA this summer with 200

girls. We just relaunched our Scholarship

Program this spring focusing on

enrichment activities for both girls and

boys to help find their passions outside

of school. Whether it’s a ski club, violin

lessons, or cooking class—we want

them to be able to find and do what

they love.

PHOTO CREDITS | PG 128 Under Armour

Launch of Lindsey Vonn's FW18 Under

Armour Signature Skiwear Collection |

PG 130 Bounty | PG 132 Bstefanov Lindsey

Vonn (USA) at Audi FIS Alpine Ski

World Cup Ladies' Super G on February

26, 2012 in Bansko, Bulgaria |


Summer Body

Pump 2018

by Dr. David Greuner

Spring is upon us, and soon we are going

to hear the “summer body” workout

plans, and everyone panicking about

showing some skin on the beach. Nothing

inspires confidence like a little advance

preparation, but who has the time? And

where should you start?

As we all know, it’s pretty damn hard, and

borderline dangerous to abruptly step

into a rigorous workout routine without

establishing some basic training to get

into it. It’s also hard to rationalize getting

out of the bed when it’s cold and dark outside,

but we all know it needs to get done,

so I put together a plan that can help you

ease into it with, let’s say, a “graduated

effort” protocol.

One of the things I try to focus on to get

back into things, is core workouts, which

are not only incredibly functional, but also

help you to look great as you get in shape.

Most of these you can do at home in 20

minutes or less, removing that excuse for

those of us who have a hard time making

it into the gym in the morning.

Here is a pretty routine, but very effective

workout I do often, especially when

pressed for time. Remember, abs have

more fast twitch fibers than the rest of

our muscles, so they need to be worked

out more often than other muscles for appropriate

training. It’s also a great workout

to do with a partner or friend, which

makes you more likely to stick to your new

routine.

I typically start with a little core specific

stretching and static moves, then progress

to more dynamic moves when more

warmed up. The stretching you can do together,

then alternate sets with each other

as your workout progresses.

Stretching

I’m not a huge fan of complicated yoga

poses, and I for the occasional yogi, it can

be pretty humiliating and disheartening

to attempt them. There are a few however,

that are easy to perform, have a wide

variety of benefits, and can help you perform

your workout with less risk of injuring

yourself. You can also do them

at home, which is a great excuse to get

your day started right.

Child and Cobra pose (10 of each, alternating)

These moves are very simple and relatively

easy to do. They are also great

openers to get you limber enough for

the rest of the workout, and very unlikely

to cause an injury before you are

warmed up.

Upward and Downward Dog (10 of each,

alternating)

This simple set of moves opens up your

spine and hip flexors, stretches out

your abs, and is pretty easy to perform.

They are one step up regarding movement

from the child and cobra pose in

terms of movement. Try and focus on

slow deliberate movements, expanding

range of motion with each cycle,

and breathing.

Strengthening and Toning

Various Planks (1 minute x 3)

These are a little more intense, and utilize

what is called an isometric muscular

contraction to engage more core

muscles, especially as you perfect your

form. Isometric contractions are often

neglected, but one of the most effective

ways to enhance muscular strength

and tone.

When you are strong enough to perform

this move correctly for time (over

60 seconds), you can add on other variations,

such as the side plank and isolate

more muscle groups. Simple, but

VERY effective. I find doing these next

to a mirror help a lot in terms of identifying

flaws in form, which are very

common and detrimental to the move

being effective.

Crunches and Sit-Up Variations (at least

3 sets of 10 reps)

There is a tremendous amount of variability

you can work into this set of exercises,

including using an incline bench, or using

a medicine ball for weight. Although many

advocate limited motion and isolation on

crunches, I’ve found that the vast majority

of people - including myself - don’t

have the advanced muscular control required

to do isolation crunches effectively

enough to stimulate significant muscular

failure. It’s NOT easy.

I’m more of a fan of larger movements using

resistance, which take away the need

for such perfect control, but utilize resistance

or weight as another way to fatigue

all of the muscles in the group. It’s much

harder to cheat that way, and there is a

hidden benefit of recruiting more of the

often overlooked “supporting” muscles

around which are also functional.

In general, you can utilize more isolation

and use less weight, or less isolation, and

more weight. I find for most of us, the latter

situation is always easier.

On most of these exercises, if you don’t

have weights, or an incline bench, grab

your partner, spouse, or friend, and have

them provide resistance for you. It’s an

easy way to get them involved in your

workout routine, and progress together.

Leg Raises (at least 3-4 sets of 10 reps)

This is a great exercise for the lower abs

specifically, and helps bring out tone,

and strengthen the hip flexors as well.

You can utilize ankle weights, an incline

bench, or a partner for resistance as you

become stronger. The key, as with all core

work, is slow, deliberate, and strict form.

If you have pain when doing this exercise,

you can place your hands under your lower

back as a makeshift “lumbar support”

maneuver. Beginners can also do this

move with bent knees to start off with

and progress to straight leg raises, which

are more difficult.

Taking it a Step Up.

Weighted Pulldown Crunches (4 sets of 10)

This is the ultimate crunch killer. Amazing

exercise for building definition, especially

in the uppermost ab muscles

which are underdeveloped in 99 percent

of us…..think of it as the difference

between a 6 and 8 pack. Because you

can go to quite a heavy weight without

causing injury with this exercise,

it’s also great for providing “depth” to

your abs and giving them that deep,

chiseled look.

The flip side (isn’t there always one?), is

it requires a significant amount of coordination,

and muscular control, but

STILL less than doing traditional crunches

RIGHT. After you have mastered the

other moves, this is a nice one to move

on to. It does require a cable weight

set, so not really amenable to doing at

home.

Finishing It.

Bicycle Crunches (1-2 minutes, rapid

speed, 2-3 sets)

I find this exercise is tough to do when

you start off your workout, but when

you are finishing up, especially after

some decent resistance work, and your

abs are relatively beaten up, it allows

you to push to a new level of muscular

fatigue. The more you push to fatigue,

the more results you get. Because this

exercise is so dynamic, and you are already

warmed up, and hopefully at this

point pretty fatigued, aberrances in

form are a little more forgiving.

Start at 30 seconds, with the goal of

one twist each second, and move on to

60-120 seconds. Trust me, it BURNS.

There you go - a pretty simple, easy to

do exercise set, that you can do at

home, that will challenge a beginner to

an advanced user. All of these moves

are basic, but can evolve with you as

you progress, with minimal, easy adjustments.

Remember, no matter how toned and

strong your abs are, they won’t show if

your body fat isn’t low enough.

Stick to a routine that is easily and reliably

implemented into your daily routine,

keep it lean, ensure your caloric intake

is on point, and you will be beach

body ready for summer in no time!

PHOTO CREDITS | PHOTOGRAPHY Ron

Contarsy & Highmark Studios | TALENT

Dr. David Greuner/ NYC Surgical + Sabina/One

Model Management | POST

PRODUCTION Vik Sharma |


Mar 2018



MARCH

5 - 10

And Now, A Bit of Career Advice

with Joy Altimore


Whether you made resolutions or organized

a vision board, this time of year is

the perfect way to assess where you are

in your goals - especially your career. We

had the opportunity to chat with Dr. Joy

Altimore about assessing where you are

in your career, what networking sites

she believes in and how to have proper

growth in your role. Its a great time to

see where you are as the Spring is the

perfect time to make sure you meet your

benchmarks.

ATHLEISURE MAG: Tell us about your

corporate career and how you got to

your current firm?

DR. JOY ALTIMORE: I have a uniquely

non-traditional path to the C-suite. I

started my career in advertising, working

at some of the most recognized advertising

agencies – Publicis, Ogilvy &

Mather – and there I learned so much

about both collaboration and leadership.

After I left the agency world, I

wanted to find an opportunity to impact

individuals and culture in a way that authentically

represented my passion. I

love fitness, lifestyle and technology. I

worked at Equinox Fitness, SOLS (an

alternative, algorithmic manufacturing

company) and now, EHE which allows

me to combine all of my interests.

AM: What is EHE and what does the company

do, how does it benefit our health

and what is your role there?

DR. JA: EHE is a preventive health company.

We specialize in employee health –

and we engage healthy employees. We

help employers engage their population

in a more meaningful way while also

assisting the employee on their personalized

health journey. My role as Chief

Engagement and Brand Officer is to lead

the evolution of our engagement strategy

to drive interest, conversion and

completion of the EHE product.

AM: Your positions seem to focus on tackling

growth, innovation and challenges

across a number of industries - why are

these areas essential to the growth of a

person and/or brand?

DR. JA: Flexibility is essential to growth

– you have to be able to take a reflective

glance at your contribution, pivot when

necessary and provide relevancy so that

you can grow as a person. And the same

is true of a brand. Nothing exists in absolution.

Everything constantly evolves

and in order to grow, you must be present

to the change and evolve too.

AM: We're living in a time of a corporate

shift where the need to acknowledge

and embrace diversity across experience,

gender, orientation etc is truly wanted in

the work place. How does bringing this in

as a priority to a company assist in their

advancement?

DR. JA: According to a 2017 McKinsey

report: "Companies in the top-quartile

for gender diversity on their executive

teams were 21% more likely to have

above-average profitability than companies

in the fourth quartile. For ethnic/

cultural diversity, top-quartile companies

were 33% more likely to outperform

on profitability." – so the proof speaks

for itself. When companies adopt a culture

of diversity and inclusion not only

is it good for the diverse employee(s),

but it’s great for productivity across the

board. It speaks to acceptance, transparency

and promotes employee engagement

at a much more higher level.

AM: What career advice do you have

for women that are looking to advance

in their career whether it's at the same

firm, changing fields or even starting

their own businesses?

DR. JA: Be the best person in the room –

not just the best woman. Have a sense

of humor, but stay focused on our trajectory

without comparing yourself to

others. What is meant for you is yours;

you do not need to step on someone

else nor be jealous of anyones success in

order for you to realize and reach your

potential.

AM: What is some of the best advice you

received that you still utilize to this day?

DR. JA: Be yourself. There’s only one you

and you’re pretty extraordinary.

AM: When working for yourself or others,

you're constantly learning from others,

what organizations or websites do

you suggest as vital to increasing your

community that you network within?

DR. JA: LinkedIn, CMO.org, HuffPo

AM: How important is mentorship and

paying it forward by doing so with others?

DR. JA: It’s super important to recognize

those coming behind you – and

offer support and guidance. I think it’s

essential to personal growth to identify

your potential successor and provide

them with the tools/resources so that

they can succeed.

Mentorship is akin to great management;

and great management begins

with understanding motivations behind

behavior. It’s not that we/they are particularly

different than any generation

that has come before us/them – there’s

always new stimuli, advanced technology,

etc. The opportunity is for us to look

at those generations that follow us, as

we should look at everyone, and figure

out how can we meet them where they

are and mentor, grow them to where

they are able to go.

It’s about them; not about trying to have

them fit into our ideal construct.

Mar 2018


When we think of women that are innovative

and trailbazers, Joy Mangano

is one of the people that come to mind.

We're honored that she sat down with

us to talk about her aha moment, her

ability to create functional items that

make your life easier, how she maintains

a fresh perspective when she is

working to continue to develop great

products and the importance of being

a mentor to share the wealth of inspiration.

ATHLEISURE MAG: For those who have

not seen the movie where Jennifer Lawrence

plays you OR those who are not

familiar with you, can you tell us how

you went from realizing the need for

one great product that brought you to

HSN, to where you have now generated

a number of great products and assisted

those who also have great concepts

that fit within our lifestyle?

JOY MANGANO: As a single mother of

three, I was looking for a way to make

the daily chore of mopping easier. I

didn’t know much about the world of

product and business, but I felt like

most mothers and wives do, not having

enough time to care of their families

and homes, and I wanted to try

to fix that. The Miracle Mop was born

from that feeling, a feeling I never gave

up on, that I could help people like me.

And that belief is what kept me going,

to new products, to TV retail, to HSN,

to where I am today.

ATHLEISURE MAG: Do you believe that

all great products come out of the need

to solve a problem?

JM: 100% yes. I’ve always wondered

why the ordinary things in life need to

remain ordinary, if they have a chance

to be better. I guess I just don’t settle

for accepting things the way they are,

I focus on the way they could be, and

should be, in every aspect of life. For

as long as I can remember, I’ve had

dreams for new ways to design something

better. More color, more style,

DOING IT HE

with Joy Man

more function. I was always inspired by

the world around me.

AM: At what point did you realize that expanding

from the mop was necessary to

build your empire and how many products

do you say that you concept and then

eventually bring to market?

JM: It’s funny, but stopping at the mop

was never really an option in my mind. I

saw, and still see an opportunity in everything.

As a child, I was always searching

for a way to improve everything I could

get my hands on. And that’s still true today.

I’ve always had ideas about products

in my head; but the success of the Miracle

Mop allowed me the courage and self-belief

to bring so many of them to life.

AM: What would you say the ethos of the

Joy brand is and how do you continue to

come up with great ideas that really become

adopted into our lifestyle quickly?

JM: I believe we’re all basically the same.

We have the same needs, the same wants,

the same challenges and troubles. So I’m

always convinced that an idea will resonate,

because it always comes from a

need I have; a need my customers might

have too! The process really starts and

grows from there.

AM: As the Co-Founder/Style Director of

Athleisure Mag, my first steamer whether I

was styling projects or was going on air for

HSN myself, I would bring My Little Steamer.

This was my first steamer that I used for

a number of years! What was the moment

R WAY

gano

Mar 2018


when you realized that you should create

this as well as that it would be a great prod

uct to have in your assortment?

JM: I love that! I’m so happy to hear you

love the My Little Steamer! It really is the

little product that could. Like everyone in

life, I just didn’t like the hassle and trouble

with ironing. The big heavy board, the

water spilling everywhere, the burning of

your clothes and maybe even your fingers.

I knew I wanted to create something light,

easy and portable, unlike traditional irons,

but also better. And we did it – in just minutes

you can steam something and you’re

out the door looking flawless. That immediate

reaction is what makes it such a

great product.

AM: How do you know that a product is

not only a hit but is worthy of bearing your

name or being a part of your empire?

JM: I believe in everything I put my name

on, I create products that I personally

have a need for, so if I like it and believe in

it, then I know there’s a real chance that

my customers will too.

AM: How important is giving back to those

as a mentor and to direct them toward being

strong and savvy business women?

JM: I believe in the American Dream because

I’m living it! And I know, no matter

who you are or where you’re from, if

you are smart and brave and have a little

luck, you can find your own success.

But I also know that getting started can

be very scary – there’s no roadmap, no

step-by-step guide that tells you how to

make your dream a reality, especially in

the world of bringing new ideas to life.

That’s why I started my foundation, The

Joy Mangano Foundation, as way to help

women get started both in their personal

and business lives by empowering them

and providing tools that they might not

have access to.

AM: Closet organizing, home maintenance,

travel clothing prep etc are some of

the core pieces that are in your collection,

what else should we keep on our radar for

future appearances on HSN.

JM: I don’t want to spoil anything, but I

have a few new products rolling out that I

have been working on!

AM: What advice do you give women who

are looking to bring that one idea to market

in a mass way when they may not have

the resources (financially, contacts etc)

to do so - but they still believe that this is

something that needs to be in the world?

JM: You must believe in yourself and your

ideas in order for anyone else to believe

them. It starts with you – no one else will

push you forward. I’d also recommend

they check out my foundation, which is

partnered with Rising Tide Capital, a brilliant

non-profit organization that, for the

past 10 years has been working to empower

many first-time entrepreneurs and

single mothers to use their creativity and

talents so they too can build businesses

that transform their lives and the lives

of those around them.

AM: What philanthropy/charities do you

give your time to?

JM: I have the honor of being a part

of the UN Women Champions for Innovation.

I’m so proud to be a part of

an amazing group of women who promote

UN Women’s activities that support

women’s and girl’s opportunities

in areas related to innovation, technology,

and entrepreneurship. It’s important

to raise awareness about the barriers

that women and girls face in these

industries and I’m so happy I can be a

part of the change.

AM: You have 100s of inventions under

your belt - what keeps you engaged in

inventing and presenting new concepts?

JM: I try to have a fresh perspective

waking up every day. I think it’s important

no matter what you do, to take a

step back and look at things in a different

light. It keeps you engaged and

sometimes sparks thoughts and ideas

which is how I keep inventing new concepts

and products.

PHOTOS COURTESY | JOY MANGANO


Mar 2018


Athleisure Mag MAR ISSUE #27

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