Athleisure Mag JUL ISSUE #31

JUL 2018

#TribeGoals

@AthleisureMag

PUBLISHER

Paul Farkas

EDITORIAL

Kimmie Smith

Co-Founder, Creative + Style Director

Paul Farkas

Co-Founder, Artistic Director + Tech Director

FASHION CONTRIBUTIONS

PHOTOGRAPHER | Katie June Burton | Paul Farkas | Brooke Lark |

Stephanie Noritz | STYLIST | Kimmie Smith |

BEAUTY CONTRIBUTIONS

GROOMER, HAIRSTYLIST + MUA | Felicia Graham | HAIRSTYLIST | Lea

Deloy | HAIRSTYLIST + MUA | Bamike Ogunrinu

CONTRIBUTORS

| Dr. Sherry Ross |

ADVERTISING

info@athleisuremag.com

@ATHLEISUREMAG

CONNECT + VISIT

E-mail: info@athleisuremag.com

Website: www.athleisuremag.com

Athleisure Mag, a Division of Athleisure Media LLC.

table of contents

issue #31

jul 2018

89

STYLE FEATURES

5 LEGGINGS WE’RE ROCKING

AT THE STUDIO

117

5 SPORTS BRAS

SUPPORTING OUR GIRLS

119 HOW TO DRESS FOR THE

TENNIS COURTS

43

BEAUTY FEATURES

ATHLEISURE BEAUTY

Your travel must haves

The Fitness Artist with Corey Calliet

Our July Celebrity cover fitness editorial is fronted by Corey Calliet, Celebrity FItness

Trainer to Michael B. Jordan and a number of your favorite action movie heros.

We find out what inspires him, The Calliet Way and how he approaches his work.

16

58

WATER BEAUTY

Something You Should Know

44

We talk with the crew of the Emirates Airlines on how we can navigate being on first

class flights on the airline from packing our bags, what we need for carryons and

keeping our limbs loose in transit!

52

FITNESS FEATURES

ATHLEISURE LIST

The Fit Set

62

We spent a day at Propel Co:Labs working

out with top celeb fitness trainers.

Art of the Snack 82

Adulting this summer is easier with

Kelvin Slush Co cocktails.

80

ONE ON ONE WITH

THE SHERRIF

AthleisureMag.com - 12 - July 2018

Give that Glow an Assist

We talk with the Co-Founders behind Australian skincare brand, Bali Body about

how to get that glow and what you can use to keep it moisturized.

90

Inquiring Minds by

Dr. Sherry Ross

96

OB/GYN shares some of the common

questions that she is asked by her

patients with the readers of Athleisure

Mag.

Bring it On

120

Our fashion editorial takes on the summer

heat in Flatiron with key items to

incorporate into your look from fashion,

beauty, hydration and locations that are

a must via the Athleisure Mag team.

The Denim Factor

140

We get down to the business of denim

and talk with one of the industry’s key

players that creates fabrics and educates

the industry as well as celebrating

it with consumer enthusiasts.

Smarter Cities

156

We joined The Boston Globe at host

Wayfair HQ in Boston for its “Smarter

City, Smarter Skills” panel discussion on

how the innovation economy is reshaping

our world.

July 2018

- 13 - AthleisureMag.com

THE FI


TNESS ARTIST

with Corey Calliet

July 2018

PHOTOGRAPHY Paul Farkas

STYLIST Kimmie Smith

GROOMER + MUA Felicia Graham

HAIRSTYLIST LEA DELOY

MODEL FAZON GRAY

MODEL/WILHELMINA KACI TANSEY


COREY CALLIET | FRONT

+ BACK COVER, PG 16, 19,

21 + 33 - 34 | ACTIVE FAITH

SPORTS Hoodie + Pants |

VICTORINOX Vx Touring

17" Laptop Backpack |

FAZON | PG 18, 20 + 22 |

WORK TRAIN FIGHT Muscle

Tee | TAPOUT Shorts |

ADIDAS Classic Backpack |


This month's cover is with Celebrity Fitness

Artist/Trainer Corey Calliet whose

work can be seen on Michael B. Jordan,

A$AP Rocky, John Boyega and has been

hired by Walt Disney Pictures, 20th Century

FOX, Marvel, MGM and Universal

to make their stars look larger than

life! In addition, we have enjoyed seeing

him on both seasons of E!'s Revenge

Body with Khloe Kardashian. Our shoot

took place at Soho's Work Train Fight,

as well as around Soho and the LES as

we talked with Corey about transforming

his clients, his passions and what

we should keep an eye out for next

with the Calliet Way.

ATHLEISURE MAG: We loved shooting

you for our fitness editorial for the July

cover - tell us about your body building

days, your journey to becoming a trainer

and the types of celebs and projects

that you have been a part of.

COREY CALLIET: If I’m being honest,

my fitness journey started with me trying

to impress a girl. Later it became

an outlet for me during a time when

things weren't the easiest. I started

body building and fell in love with the

art form of creating an aesthetic with

your own body. I became my own

work of art. After body building I started

working at a local gym and quickly

moved up the ranks as the best trainer

there. One day I got a call to work with

the cast of Fantastic Four, and on that

set I met Michael B. Jordan. We started

working out and honestly the rest

is history, as they say.

Since then I've moved to LA, continued

training Mike, got him into the

best shape of his life for Creed and

Creed 2, was able to work with the

cast of Black Panther, and picked up

a television show (Revenge Body). I'm

currently working on several deals for

lots of fitness-related projects to get

people familiar with The Calliet Way so

look out for it!

AM: What is the Calliet Way and how

did you create this method?

CC: I based The Calliet Way on one concept

and that is looking good. If you

look good, you feel good and you do

good, but it starts with YOU. The Calliet

Way starts with a very strong foundation

in fitness and from there I work

specifically with each client that I have.

I cater their workouts to achieve their

goals. Everybody is different and you

have to make sure that you are catering

to them, their goals and their body

types. The biggest component of The

Calliet Way is having the right mindset

and the right mentality because it is

important that I not only inspire you to

look good, but just to be good overall.

AM: There is a distinct relationship

of trust, intuition and investment between

a trainer and their client, how

do you go about connecting with the

people that you work with and deciding

whether there is a connection that

will be a beneficial pairing in working

together?

CC: Before anything, I get to know my

clients on a personal level. I drop my

guard and let them into my life so they

become comfortable with me and

trust me. Once the trust is established,

then I’m able to get down to business.

I do what most people don't do. I speak

to them. Genuinely. I ask them about

themselves, their lives, their day-today,

their goals, their aspirations and

their struggles. From there I know who

you are and if I can work with you. It all

has to start from a REAL place.

AM: We loved the concept of this shoot

because we wanted to shoot you in

and out of the gym, which also included

what it looks like when you're training

your clients. We were struck with

how you train your clients as if you're

a conductor in a symphony as there is

a melodic flow to what you do - is there

a connection between working out and

flow?

COREY CALLIET | PG 27, 28,

30 + 31 | TAPOUT Sleeveless

Hoodie + Shorts |

KACI | PG 26, 28 + 30 |

SHOVAVA Flutter Butterfly

Bralette | HANRO Leggings

| ADIDAS Classic Backpack |

FAZON | PG 26 + 29 | HANRO

Legging |


CC: Definitely. Working art is what I like

to call it, not working out. Fitness is

an art form just like music, dance, and

painting. All of these art forms require

a rhythm and flow so that the energy

is right and is vibrating at the highest

frequency. That's how you make masterpieces.

AM: We loved seeing you come back to

E! Revenge Body with Khloe Kardashian

for the second season of the show. With

the first season under your belt, what

made you want to come back, what

takeaways did you have from working

with the clients in this season and will

we see you for season 3?

CC: I'm for sure coming back for season

3!

I would say it's amazing to work with

new and different people and help

them achieve their goals. What made

me want to come back is being witness

to how much their lives have

changed and knowing that I was a part

of that. Having such a huge platform

and knowing that their changes are inspiring

change in others worldwide is

incredible.

I have the opportunity to inspire people

all over the world to make a change

for the better and that is just humbling

in and of itself. I will always be a part

of something like that.

AM: When we shot with you, you were

on set with Michael B. Jordan while he

filmed CREED 2. When you have long set

days, how do you stay in shape around

a hectic and shifting schedule - how do

you also take time for yourself in these

situations?

CC: Discipline, discipline, discipline. You

always have to be in tune with yourself,

and know what you want and what

you need. Working out is a necessity

for me. It's like food and water. Rest is

also a necessity, though sometimes it

is lacking. I always have to make sure

that I recoup. It was difficult at times,

but because of the discipline I already

have I was able to pull through.

AM: We saw via your IG the trailer that

you were in front of the camera on

CREED 2 - will we see more of you in

front of the camera in upcoming films?

CC: Maybe, but I don't know. It's not

necessarily a goal of mine. I'd rather be

unscripted than play a role. The only

role I want to play is myself.

Fitness is an art form

just like music, dance

and painting. All of

these art forms require

a rhythm and

flow so that the energy

is right and is vibrating

at the highest

frequency. That's

how you make masterpieces.

AM: When you work with actors such

as Michael B. Jordan who are in a number

of action movies, how do you create

goals in terms of what their physique

will be as he looked in Black Panther

and how you prepared him for CREED

2?

CC: I just wanted Mike to look like the

biggest, baddest super villain on the

planet. Nobody can mess with Mike,

but everyone is going to want to be

like Mike. I made sure he was in the

best shape ever and you'll see in the

film, he looked amazing.

July 2018


AM: What does a Body Transformation

Specialist mean?

CC: It’s self-explanatory. I transform

bodies and it is my specialty. Not everyone

can transform a body, and not

everyone has the knowledge to do so.

I feel like Michelangelo — I'm an artist

and my clients are my canvases.

AM: What is the relationship between

food/hydration, working out, rest, recovery

and having the right mindset/goals -

are all of these needed in order to gain

the desired results?

CC: All of these are needed. If you slack

in any of these areas you're not going to

get to your goal. You have to make sure

that everything stays on point.

AM: In terms of recovery what do you

feel that people should have on hand

when they are working out?

CC: Number One? Water.

AM: What is currently on your playlist?

CC: Teyana Taylor's new album has a

really nice feel, but I'm an old soul and

have a lot of old R&B on my playlist. (No

one knows that so please don't let that

get out.) However my overall favorite is

Migos.

AM: When you're traveling what are 3

things that you have on hand no matter

what?

CC: Charger, headphones and at home

workout equipment

AM: When you're in LA where can we

find you working out, grabbing a bite/

cocktails and where do you shop?

CC: I'm a homebody, but I like to work

out at the gym in my building or at Nike

HQ. There's also a CrossFit gym that I go

to now in my neighborhood. I'm starting

to fall in love with CrossFit!

If I go shopping, I like to keep it simple

and visit whatever mall is closest.

Occasionally you may find me out and

about at some Hollywood nightclubs,

but it's usually to celebrate something!

AM: What's your personal style in the

gym vs what you wear when you're going

out with friends and your red carpet

style?

CC: In the gym I'm not trying to look

cute. I want to be comfortable and I

want to work out. For events and out

on the town, that's a different story. I

always have to look clean and stylish,

but very grown man sexy. On the red

carpet you know you're going to catch

me in a nice tailored suit and some

mean shoes.

AM: As we're on the back end of 2018

and planning for Spring 2019 what

projects should we keep an eye on that

you are involved in and what are your

goals for the upcoming months?

CC: Definitely keep an eye out for Season

3 of Revenge Body, and you know

you're going to catch me in Creed 2.

There are some projects in the works

I can’t speak on yet, including some

app and merch, so be on the look out

for it!

AM: While we were on set with you,

we loved the motivational videos that

you did and even in speaking with us

you're always giving words of encouragement

and focus while being humble

- how important has that been to

your success in life?

CC: It's been instrumental. As someone

who transforms bodies, I'll always

have to transform lives and I have to

speak as much as I train. It's important

to minister life into other people — I

believe that.


KACI | PG 36, THIS PG + 39

| SHOVAVA Flutter Butterfly

Bralette | MAVI JEANS

Adriana Super Skinny in

Galactic Patch Indigo |

RALPH LAUREN Silk Bomber

Jacket |

FAZON | PG 36 + 29 | ROB-

ERT GRAHAM Silk Beaded

Limited Edition Bomber

Jacket | 34 HERITAGE Courage

White Denim |

July 2018



This month we chatted with the Cabin

Crew of Emirates Airlines to find out

some tips to keep in mind from packing

to being active onboard. Their tips

are worth noting when flying first class

domestically and internationally.

Somethi

GET PACKING

Keep a Goodie Bag

No matter where you're headed, there

are essentials you will always need.

While airlines offer great onboard amenities,

keep a ziploc bag at the ready and

simply replenish the small bottles as

needed. They suggest the recently updated

The Urban Travellers collection,

which is comprised of different pouches

in a variety of sizes, styles and colors.

Assemble a Capsule Collection

Create outfits and pieces that are

easily coordinated to create different

looks. Think basics: black pants,

white jeans, neutral t-shirts, jean jacket.

Wear your bulkiest items on the

plane to free up space in your luggage

and keep you warm during travel.

Don't Forget Statement Jewelry

Bring a pair of statement earrings

and bangles to add that pop of color.

Roll or Lay Flat?

The great debate! Roll your clothes

to maximize space, or lay them flat

to minimize creases. Fill suitcase gaps

with socks, belts, intimates and hair

tools to create a flat surface before

laying down clothing.

Prepare for the Plane

Your brain and body will always thank

you for a carefully constructed carry-on.

The Emirates' Cabin Crew recommends

a few hydrating tools (lip balm,

body lotion and moisture spray)

to keep you feeling fresh while

you're flying the friendly skies.

STAY ACTIVE ONBOARD

The crew suggests a few exercises

that you can do while you're traveling

so that you can stay loose.

Feet Circling

ng You Should Know

Navigating First Class

Circle your feet at the ankles.

>> 20 times each foot.

Bottom Lifts

Lift one buttock off the seat, tightening

the muscles on that side. Hold to

the count of 5.

>> Repeat each side 5 times.

Knee Presses

Press the knees and thighs together

and tighten buttock muscles. Hold to

the count of 5.

>> Repeat 5 times.

Foot Presses

Lift heels and press toes into the floor,

then lift your toes and press heels into

the floor.

>> Do this 10 times for each foot.

In March 2018, Muay Thai focused

method, Hit House opened in Nolita

in a luxurious boutique studio. Created

by husband and wife co-founders,

Tyler Scott and Dana VanPamelen-

this studio offers Traditional Muay

Thai kickboxing and Private Training.

Hit House is the first of its kind concept,

focused on bringing the world of

Muay Thai into group classes. This fitness

method is disrupting the fitness

landscape by making Muay Thai accessible

to all types of fitness enthusiasts

at all levels.

Classes are led by Muay Thai fighters

turned trainers, the 50 minute fastpaced,

full-body workout class is designed

to improve your cardio, muscle

tone and fight skills with every punch,

kick, knee and elbow. From the very

beginner to the experienced fighter,

ATHLEISURE LIST: NYC

HIT HOUSE

all will find this class challenging and

fun.

Tyler co-designed an exclusive floor to

ceiling bag with Century Martial Arts

called Bishop - hybrid heavy bag/fight

dummy, designed to lessen the impact

and prevent injury (and no bruises!).

Bishop incorporates elements from

four of the most commonly used bags

in string-based martial arts. By combining

these bags into one, this allows

class members to train with lightweight

gloves and leave the studio

sans bruises.

It's made with a dense foam and

doesn't swing from a chain, rather it

bends and flexes with your strikes so

you'll be able to throw more, full power

combinations and really improve

your technique.


Prior to practicing combinations, they

teach form so you won't feel lost

during the class. Classes include energizing

pop and hip-hop mashups playing

through their high-quality sound

system. The goal is for everyone to

leave class with a feeling of accomplishment

and self-confidence. The

4,800 sqft studio is designed by Hyphen

& Co. and is inspired by a modern,

boutique hotel with industrial

finishes, clean lines, and Thai inspired

greenery.

With plans for expansion in multiple

studios, the Nolita location offers men

and women's locker rooms with showers,

full refresh bar, lockers, state-ofthe-art

sound system, exclusive Hit

July 2018

House apparel, gloves (rental at $2, for

purchase at $20) and Hit House quick

wraps (purchase for $2).

HIT HOUSE

2 Spring St.

NY, NY 10012

www.hithouse.com

IG @hithouse


Haven Spa's creators are Gabrielle

Ophals and Audra Senkus the business-savvy

dream team behind Haven

Spa and Eve Salon, and have made a

name for themselves in the spa industry

among New York Yorkers, athletes

and celebrities. As local New Yorkers,

they started working in the spa industry

in New York City at a young age

because of their love for making people

feel and look gorgeous in a relaxed

luxe environment. They teamed up

over twenty years ago to expand and

open Haven Spa in 1998.

When it's time to relax, guests can enjoy

a number of treatments at Haven

Spa which includes waxing, facials,

body wraps, massages, nail services,

hair blowouts, hair trims and hair treat-

ATHLEISURE LIST: NYC

HAVEN SPA

ments.

On days when you don't have as

much time to enjoy a full service,

but you still want to enjoy spa features,

they offer - Haven's Mini Escape

menu. It still allows you to take

a little time for yourself. Haven's Mini

Escape treatments focus in on the

bottom line and give you the results

you want in the time that you have.

In addition to your selected treatment,

guests can enjoy additional ammenities

which includes a steam room,

lounge area with tea and snacks,

rain showers and a full locker room.

There are also plans to expand Haven

Spa as well as currently creating new


spa treatments and experiences at

this spa. In addition, they have a skincare

line called, Plum that is sold here

as well.

We also suggest that you should try

a recent launch, the Mermaid Pedi,

which has seaweed products and a

Mermaid Life package, wich includes

their Makizushi Wrap and the Mermaid

Pedicure.

July 2018

HAVEN SPA

250 Mercer St.

NY, NY 10012

www.HavenSpa.nyc

IG @havenspanyc


A day in the life of Team Athleisure Mag can

be in the studio for a session, on set for a

shoot, and checking out new brands/products

coming to market. Earlier this month

we spent the day at Propel Co:Labs Fitness

Festival here in NYC at the Seaport District

(the next stop is Chicago on Aug. 11th) for

an entire day of workouts, sessions and we

took some time to chat with celebrity fitness

trainers and personalities in between

workouts.

ATHLEISURE MAG: We’ve enjoyed seeing

you over the past two seasons on E! Revenge

Body with Khloe Kardashian – how

did you get involved in that show?

HARLEY PASTERNAK: I have been good

friends with Kanye for about 15 years.

So I’m inherited into the family. I’m good

friends with Kim and Kanye, and with Kris,

Khloe and the whole family. So when they

were doing the show, Khloe reached out

– I said let’s go!

AM: How long have you been with Propel

and what was it that made you want to

connect with the brand?

HP: That’s a good question. My background

was originally in performance

nutrition so I ran the performance lab/

nutrition lab for the military for a number

of years and most of the information on

performance – a lot of it came from years

ago from the Gatorade Sports Science Institute.

That was the go to place for us as

scientists to get our information to use

with the soldiers. So the importance of

functional foods and functional beverages

has always been a big part of what I do

and I really have had an issue with sometimes

the sugar content of some of these

beverages, and I met the Propel team

through some mutual friends and I learned

more about what Propel was doing. It

remided me so much of what Gatorade

did back in the day and establishing itself

as the definitive sports performance information

source. Propel has really done

the same with fitness and it’s not about

the beverage, it’s about the lifestyle, the

networking, the fitness community sharing

with one another and celebrating together.

Then they started explaining to

me about Propel Co:Labs and it was really

about the future and the present. I got so

excited that I became a terrible negotiator

because I said, “I’m in”.

The Co:Labs have been really great. As

a fitness professional, it's often very individual

and almost a very lonely experi-

THE FIT SET

ence. Everyone is so competitive with

one another – so competitive but they

have created these environments where

people are sharing ideas and thoughts

and celebrating moving together. They're

bringing in pop stars and giving the due

and professional attention to the fitness

industry that most brands haven’t even

come close to.

ATHLEISURE MAG: Gunnar, can you tell us

about your background?

GUNNAR PETERSON: I’ve been a personal

trainer in Beverly Hills for 29 years. I started

working with the LA Lakers last year as

the Director of Strength and Endurance

and am reprising my role this year – should

be a new challenge and a lot of fun. And

I’ve been working with Propel for a number

of years because I think that they do

it better than anybody in bringing fitness

and sports together by collaborating versus

all the people that kind of horde information

and don’t share and feel that their

way is better. I think that Propel opens it

up and makes it the way that it should be.

AM: What’s your method or the way that

you like to work and train people?

GP: I do different workouts with people

because everyone is different as they

have different goals, perceptions weaknesses,

injury histories, likes and dislikes

– although that doesn’t play that

much of a part. I'm strength based and

I do a lot of cardio intervals to it, movement,

mobility etc it’s pretty comprehensive.

The one group that we don’t

cater to or get asked to do something is

body builders or those that are looking

to put mass on – that’s not what we do.

AM: A lot of our readers loved seeing

you in Khloe Kardashian’s Revenge Body

on E! and wanted to know how you got

involved in that!

GP: Well I’ve known Kris and the clan

– I’ve known those guys for 20 years. I

worked with Kris and Kim so when Khloe

came to me to make a big change

in her life, we got after it. She puts

the work in like any athlete that I have

worked with and she had her moment.

She made huge changes into her body

and I wrote the passage on fitness in

her book and she created the show

and asked me to be on it and there was

no way that I was going to miss out on

that opportunity to share a small part

of what she did with other people and

to put it out there for everyone to see.

I mean I have had text messages from a

lot of people that have had huge takeaways

from this.

AM: So how excited are you to be here

today for this event?

GP: This is terrific. I have done a number

of these with Propel and they have

exceeded expectations and they keep

going above and beyond. I mean, every

venue is great and this one with the

Brooklyn Bridge in the background and

this giant rooftop with no space constraints

– this is going to be a great day

today!

ATHLEISURE MAG: Rachel aka Yoga

Girl, tell us about what you're doing at

the Propel Co:Labs Fitness Festival.

YOGA GIRL: I just taught a class on

a rooftop overlooking the Brooklyn

Bridge. It’s kind of insane. We have

300-400 people here, and it’s been super,

super fun. I taught a class [at Propel

Co:Labs Fitness Festival] in L.A. and

then taught a class here, and it’s been

so community building and so great.

AM: What is the best way to get started

in yoga practice?

YG: I always give the recommendation

to go find a studio and go take an actual

class. There’s so many things you can

do online. There’s YouTube and there’s

online yoga. But, having a teacher who

you can ask questions to, especially if

you’re a beginner, is great so you can

learn the poses correctly and have

someone to align you if you need help.

It’s good to start off with a teacher

and then transition a little bit more to

home.

AM: What are several yoga postures you

would recommend for stress relief?

YG: Anything forward folding or forward

bending, especially seated, is really

nurturing. Legs up the wall pose

is a super distressing pose. A forward

bend, legs up the wall, child’s pose and

reclined bound angle are good poses.

AM: How do you maintain balance with

your busy schedule?

YG: I try to find pockets of rest in my day.

If I have a really busy day full of meetings

and things, I’ll make sure that I have a

whole hour to eat lunch and not do multiple

things at the same time all day. I’ll

take a bath with my baby in the morning,

always. I keep that a super serious thing,

and I rest in between all the hectic stuff.

And then I find it’s easy to keep the energy

up all day.

ATHLEISURE MAG: Can you tell us what

Akin’s Army is?

AKIN AKMAN: Well Akin’s Army is a mindset

really. I like to say that it’s a higher

standard with everyone that trains with

me. The mindset is constant process. It’s

a workout obviously but intended initially

to tap into the athletes that didn’t have

kind of training anymore. But then eventually

it became more of a mindset.

AM: Can you tell us a little more about your

fitness background?

AA: I grew up playing tennis and I went

to IMG Academy which was known as

Bollettieri when I went there at age 7. It

was everyday except for Sundays which I

had off haha. But now I train all day everyday

– 7 days a week. So I started there

and I got hurt around 16/17 and I was already

coaching tennis at the time there

too and was looking at playing pro and

then when I got injured, I was out for a

year and then in that time, I decided to go

to college instead of trying to play tournaments.

I thought that I would just go back

to that when I fully healed. And then, it

was tough to heal and when I came back

and I was coaching at IMG, at 18, but I got

hurt on my right wrist with bruising of the

bone – so I moved on from playing tennis

as much and started coaching. But it took

me awhile before I started making coaching

my everything.

I started coaching at Crunch Fitness in

South Beach first in 2009. I was already

teaching tennis at Flamingo Park in South

Beach as well. Then I moved to NYC at the

end of 2009/2010 and started teaching at

Crunch here and then went onto SoulCycle

in 2012 and then I really made it my everything

and started teaching 40 classes

a week.

AM: We have a number of friends who

swear by your SoulCycle classes. How did

you get connected with Propel and how

did you get connected to Propel Co:Labs?

AA: Now you have to come! For Propel,

I did a bootcamp with them awhile back

through my sister who had a connection.

We did a roofdeck bootcamp around

Chelsea – I don’t even remember the

building! I met some of the head people

that were putting this kind of a

thing together – it was amazing and so

much fun! Then we didn’t do anything

until this year when they asked me to

come back and we did LA and this – it’s

been incredible!

AM: What are you doing today as we

know you’re on the schedule of events?

AA: My class today is again, it’s a full

body workout. The way that I teach,

it’s tough but you do as much as you

can and it’s more about the perspective

and the approach that you come

to with it. Staying positive and being in

that mindset. I try to keep the people

hyped up and just full of energy and to

do whatever they can and to give everything

that they have got! That’s the

point of what today is about!

and actresses, fashion designers and

wealthy/affluent men and women) to

bring my knowledge to people across

all demographics across America and

to be able to give them results and to

instill in them that they have the power

in them to achieve what they want.

I really liked that process of being able

to work with people in that way with

those that didn’t really think that it was

possible and were never felt to believe

that way.

ATHLEISURE MAG: You train a number

of celebs and have been on a number of

tours! Can you give us a quick rundown on

your background?

NICOLE WINHOFFER: I studied Kinesiology,

Alexander Technique, collusive body,

Eastern Philosophy of well being and after

that, I went on tour with Madonna

and started training her dancers. She had

an audition after I met her at that, she

asked me to be her trainer full time and I

worked with her for 5 years and I was the

head trainer on her MDNA World Tour and

her Sticky and Sweet World Tour, and then

after those tours, I started teaching underground

classes in NY in the basement

of my apartment building in 2013 and we

moved to the Standard Hotel on the 3rd

floor of the Highline and I started to train

trainers under me. I signed with Adidas by

Stella McCartney as the first Global Brand

Ambassador in 2014 and I partnered with

Propel for the first time in 2016 when they

did their first festival. Now we’re on our

3rd year and it has been such a great partnership!

AM: We saw you on Revenge Body with

Khloe Kardashian – what was the process

like for you being on that show and what

have you gotten from being a part of it?

NW: They found me on Instagram! The

casting director told me that my moves

were cool and different and how I encompass

eastern movement and dance. So

I flew to LA for the audition and got the

job. I loved that the show took my message

(which I train a lot of A-List actors

AM: How cool was it to be able to do

your session at Propel Co:Labs in LA with

Ludacris performing on stage with you?

NW: It was amazing! I call myself a Fitness

Artist because I believe in self expression

and music and moving your

body as there is no correct way. And

when Propel told me that the artist

that I was going to share the stage with

was going to be Ludacris, I thought –

wow! It was so exciting and amazing.

We worked with the Ludacris team for

6 weeks to figure out the playlist, timing,

and they were so great and we had

a soundcheck and the Propel team was

so supportive. There were a lot of fun

moments – there was one moment on

stage where I grabbed the Propel bottle

and like landed on a split in the floor

and Ludacris looked around like, “what

is happening” and I was like “yeah

that’s right – this is happening right

now”. The crowd loved it because they

were all sweating and they didn’t feel

like a work out because it was so much

fun!

AM: So what is the NW method?

NW: The NW Method is a 55 minute experience

that I take you through in order

to free your spirit and to move deeper

into your body and accentuate your

curves. It’s a type of somatic training –

there’s breath work, kundalini and it’s a

bit more physical exertion like physical

meditation – 20 songs that I match up

the BPMs and I play songs that wake

up your internal organs. Then it moves

people past their brains to their bodies

so they can feel themselves and move into

their personal truth.

AM: Why do you like working with Propel?

NW: They are a collaborative brand, they

listen to my ideas, they support my ideas

and they are always looking to stand behind

myself and the other artists that they

have. Their innovation and willingness to

try something new is amazing. The first

Propel festival was 3 years ago in LA and

it was really different because it was the

first time that different fitness people

came together and they provided this

great experience. The last thing is music

– they did a song with Jessie J. last year

and the first year they did this song that

incorporated a music festival and I built

my brand around music. They just really

support music in general and it makes it

really easy for me to work with them.

AM: We love the bodysuits and the cool

legwear that you have – what are your favorite

fitness items that you love wearing?

NW: Oooo I’m a dancer so I love wearing

Capezio and Danskin. I have friends that

are seamstresses and they make me personal

outfits so that’s always fun. I love

my unitards and wearing bathing suits

and anything that’s just not too fitnessy.

AM: You had this really cool look on your

Instagram that was like chaps and a bikini

bottom and embellished but it looked very

cool!

NW: Yeah, yeah, yeah – that was from

Patricia Field for the Propel festival. My

friend who is a stylist came over and he

sent them over for me to try, but they

were way too heavy for me to dance in

them haha!

AM: How do you give of your time?

NW: I am part of Girls Inc. which supports

young girls in urban markets that don't

have access to dance so I teach with them

on tour and locally. I work with this group

called Core Energetics which is a type of

cognitive therapy and I work with some

mental patients that don’t have things

that healthy humans have through

dance and time. I also volunteer once

a week at an elderly hospital jut spending

time, delivering food and playing

games.

AM: Since music is so important to you

and is so integral to your brand. What’s

on your playlist right now?

NW: Well J Cole for sure – he’s my favorite

he has a song called, Kevin’s

Heart, I just downloaded the Carter’s

album and I went ape shit! I love Rihanna

– Needed Me, Ciara – Overdose, Disclosure's

Latch featuring Sam Smith,

those are my faves right now!

ATHLEISURE MAG: We're fans of

Iconapop as it's on a few of our playlists.

You guys have a new album that

you are working on – is there anything

that you can tell us about that would be

amazing!

CAROLINE HJELT: We’ve been writing

on this album for quite a long time and

we were just talking about it the other

day saying, “how could it have taken

us this long?” It’s just because we’re so

bad at saying no to stuff! Like we love

what we do and when we get fun things

– we’re like, let’s squeeze it in and then

we begin to go touring again. So it’s

been taking a long time but we’re almost

there and it feels amazing. I would

say that I’m just as excited about this album

as I am on the first one. It feels like

when you're born. We've been working

on it for so long and sharing situations

and we’re very proud of it.

AM: That’s so exciting and your faces really

show how much you’re pumped for this.

Is there a drop date.

AINO JAWO: We don’t have a date, but

the album will be done at the end of this

year. It will be out earlier next year.

AM: So are you guys doing festivals right

now?

AJ: Yes we’re doing a lot of festivals in Europe

and a couple of shows as well here in

the states. I think this is the last one here

right?

CH: Yeah and then we move onto Europe.

AM: Did the Coppenhagen festival already

happen – Soleima who is also on Big Beat

was telling us about it.

CH: Oh yes, you're talking about Roskilde.

AM: Yes!

AJ: Yes Rosklide, we did that last year it

was so AMAZING! We have big shows all

over the place.

CH: It’s a lot of traveling but we love that!

AJ: We also just got a house in LA where

we will have our studio in there as well.

AM: Do you guys also live together?

ICONA POP: YES!!!

AM: How cute is that?

AJ: It’s a big house so you get your space

and we’re going to build everything –

from a fitness center to a studio.

CH: So we’ll never have to leave and you’ll

never see us again! But we’ll have everything

that we’ll need haha.

AM: It’s like a glam compound – love it. So

what workouts do you guys typically do or

what are you building into your home to

do?

CH: Well we bought our first thing – the

Assault Bike, the first one an all retro one!

It’s great for us to have all of those things.

I think we’re also planning on putting in a

mat so we can do different kinds of workouts.

AJ: Yeah like yoga and my boyfriend is our

personal trainer – so he is taking care of

all the lifting weights stuff there.

CH: We also love working outside so this

gym will be outside. We spend so much

time in our studios so it’s great to get that

fresh air and to hang out with your friends

outside. Meanwhile, we’re working out.

We also love working out together and

like sometimes you have a longer time

and other times your schedule is crazy so

it’s important to get it in when you can.

AJ: I like circuit training and that’s a good

way to get strong with different types.

We always say lift weights with cardio as a

lot of women don’t lift weights and that’s

stupid.

CH: Yeah and also you realize that it’s a

thing that you slowly and slowly get better

and that’s when you feel your body

start to change. Your posture, you have so

much more in your muscles.

AM: So how excited are you guys to be

here today with Propel Co:Labs – how did

that happen?

CH: I think that they reached out to us

and we got super excited because we do

work out so much and that’s a huge part

of who we are and for us it’s important

for us to jump on stage for 1.5 – 2 hours

and not gasp for breath! We want to deliver

to our fans and be in really good shape

and that’s why we were so happy to be a

part of this.

AJ: I think that a lot of times, we do a lot

of parties and people see us do shots on

stage, but that's just a portion of what we

do. There is another part!

CH: Yes, it’s just a part as we’re healthy

and a lot of our fans say that they work

out to our music. It lets them get over

the hump and take their workout to

the next level.

AJ: When you’re at the gym it just gives

you that energy to say – yes! Sometimes

I’m at the gym and I’m like “oh

my gosh” this is us and I get a little embarrassed

and then I sing along haha.

AM: What keeps you guys inspired when

you’re making your music?

CH: I think traveling, hanging out with

our friends which is so important to us

but also what we’re trying to do right

now is that every place we go to, we

say what can we do here – what can we

see? We really want to work on what we

can see and to enjoy, experiencing etc.

You can travel all over the world and

just see a hotel room. But when you can

go and taste the food that is special to

that place or to meet the people from

that region – that is really inspiring.

AJ: Then I feel like sometimes you need

to get bored to like let things sink in. So

take a little pause, get bored and then

say hmm this is what I want to write. It

works very well for us.

AM: Love that, it’s kind of like our belief

in disconnecting to connect. So when

you guys aren’t working, how do you relax

and take time for yourself.

AJ: Mmmm Nature

CH: Yeah! It’s one of those things that’s

so easy and sometimes you need a couple

of days to say ok I can now breath

and I’m not thinking about work too

much. But when you come to nature,

it happens instantly. Because you can

look at water for hours and not feel

stressed. You can look at the forest and

animals and not feel stressed. This way

you can connect with your body immediately

as opposed to waiting to 5 days

to come down.

AJ: I feel like a lot of times you don’t have

that many days off. So we try to do mindfulness

– just a couple of minutes a day

and that usually helps a lot. It’s also about

eating good food.

CH: Yeah just enjoying and appreciating

eating really good food with people that

you like. That’s also a luxury for me.

AJ: And exercise again. I mean you get so

much endorphins from doing that. I don’t

even see the workout as work as it’s just

part of my routine. When I have a day off, I

can do it longer and not be stressed about

going someplace else. The worst thing is

to be stressed in the gym as it breaks my

heart.

AM: How do guys prepare before you hit

the stage?

AJ: We drink coffee and listen to music.

CH: We usually, put on great music and get

ready together as we have to be in sync.

We talk about what we are going to focus

on during the performance ….

AJ: Andwho we’re going to be on stage.

CH: Yeah like different personalities

AJ: Sometimes it’s David Bowie, sometimes

it’s Prince, Michael Jackson – you

name it and sometimes it’s just me haha!

PHOTOS COURTESY | Katie June Burton +

Stephanie Noritz

One on One

with The Sheriff

We've talked about Obstacle Course

Races (OCR) before and in this month's

fitness focused issue, we sat down with

Hunter McIntyre to talk about his upcoming

Tough Mudder X Championship

presented by KILL CLIFF race taking

place on July 28th and airing on CBS.

We wanted to know how he got into

this sport, how he trains for it and why

he enjoys doing them.

ATHLEISURE MAG: Tell us about

your athletic background as we know

you were a cross country runner and

champion wrestler in high school.

HUNTER MCINTYRE: My grandfather

was an Olympic athlete and he really

helped me believe that I could become

a great athlete myself. He would constantly

tell me that I was really fast

and encouraged me to run track and

field. My ability to run quickly and

my experience with wrestling has really

translated into my training now.

AM: How did you get into the world of

Tough Mudder and other OCR competitions?

HM: While living with my friends in

Malibu, my one friend challenged me

to compete in an OCR race. At that

point, I hadn’t been training for an obstacle

race, just body building. In the

short time I had to train for that race,

I would run up and down my driveway

for hours and I ended up finishing 6th

place out of around 10,000 participants.

I was all-in after that.

AM: What is it about OCR in general

that you enjoy?

HM: The best thing is, the opportunity

is what you make of it. It’s a sport

that you can train for anywhere and

everywhere. I can go for a run in Central

Park, go to the gym to lift and I

can mix in some rock climbing with my

friends to train. Most of all, I just love

being outdoors.

AM: How do you train for OCR versus

next morning. I do splurge on Ben &

Jerry’s ice cream from time to time.

AM: Where did your name, "The Sheriff"

come from?

HM: One of my friends called me

“The Sheriff” one day and it really

just stuck with me from then on.

AM: With such an intense schedule

how do you take time for yourself?

HM: When I’m not training or I’ve just

finished an event, I really like to just

chill and relax at my place in Malibu.

Since I’m on the road a lot, I enjoy that

time at home when I can.

AM: How important is travel to

you and what are 3 of your favorite

places that you enjoy going to?

just maintaining your workout?

HM: When training for a Tough Mudder,

I’ll run once or twice per day, six

days per week. It also depends on the

distance and location of the event. For

World’s Toughest Mudder, I’ll spend 2-4

hours per day training in the woods.

When I’m not training for a race, I just

like to get in the gym and challenge

myself to get as strong as I can. That’s

when my friends and I put a big emphasis

on strength training.

AM: What are your go to foods that you

eat when you're maintaining your body

and what 3 splurge foods do you enjoy?

HM: I stick to a high carbohydrate

diet. I eat a lot of pancakes and Honey

Nut Cheerios. There are some days

when I’ll eat 10 apples per day. For two

months leading up to the Tough Mudder

X Championship I ate a 14oz or 16oz

ribeye steak every single night. That

steak every night became my sleeping

pill and I always feel rejuvenated the

HM: It’s important to disconnect

work travel and travel for pleasure.

I’m always traveling for events, but

my top vacation spots would be St.

Barts, Telluride, Colorado and Big Sur.

AM: On Sat July 28th, you will be defending

your title in the finale of the

Tough Mudder X Championship presented

by Kill Cliff airing on CBS - how

have you prepared for this competition

physically and mentally?

HM: Preparing for the TMX Championship,

I put myself in tough training situations.

This year, I trained extremely

hard in the mountains of Park City, Utah.

AM: What has it been like to compete

alongside athletes that are comprised

of Navy Seals, UFC Fighters, CrossFit,

American Ninja Warriors?

HM: It’s great because you learn to respect

and understand the ways these

other athletes train and the way they

approach the same events, differently.

I really enjoy learning and picking up

some tools from each of them.

The Art of

the Snack

THE SUMMER SLUSH

When you want a reprieve from

the rising temperatures, do it adulting

style and enjoy a slushie that's

kicked up a few notches with Kelvin

Slush Co, a variety of organic frozen

cocktail mixes that can be enjoyed

in the comfort of your home

(with a slush machine or a blender)!

We're sharing 4 of our faves

(with recipe links), but there are a

number of recipes. Of course Kelvin

Slush Co's Frosé is the perfect

treat. You can purchase the mixes

via Amazon.

PHOTOS COURTESY | Kelvin Slush Co


July 2018


You don't have to wait until the next

Kentucky Derby for a mint julep! Kelvin

Slush Co's Mint Julep is the perfect

anytime summer cocktail.

We love a classic with a twist such

as Kelvin Slush Co Ginger Margarita.

The ability to blend a drink that

combines a slushie and a cocktail is

perfect for the heat. Nothing says

a classic cocktail like Kelvin Slush

Co's Cold Fashioned!

GIVE THAT G

AN ASSIS

LOW

T!

We're in the thick of enjoying the sun

safely and for those that enjoy embracing

the sun or looking like they have

been out for awhile, we had to find out

more about Bali Body, a vegan friendly

company from Australia. From skincare

to tanning, we talked with the

Co-Founders to find out more about

their line, its ingredients and more.

ATHLEISURE MAG: Laura and David

tell us about your background and how

Bali Body came about?

DAVID OOSTERLOO: Bali Body was

born in the tropics - Canggu, Bali. We

wanted to create sun-care and skincare

that could be used on sensitive

skin, so we began playing with formulas

and created our first product, our

Tanning and Body Oil. Bali Body was

born! I come from a background in

construction.

LAURA FOLEY: I was in Insurance prior

to starting the business. We had no

prior experience in running a business,

but we took every challenge head on

and never let anything stand in the

way of our goals.

AM: What is the ethos of Bali Body and

tell us a bit about the product offerings.

LF + DO: At Bali Body we are all about

glowing skin. We are a vegan friendly

company, and use natural ingredients

as much as possible when formulating

our products. We have a range of natural

sun-care, including Tanning Oils,

Sunscreens and Lip Balms. We also

have a growing range of skin-care,

featuring our best selling product our

BB Cream, Shimmering Body Oil and

Bronzing Lotion, just to name a few.

AM: Why is the brand named, Bali

Body?

LF + DO: We started the brand while

we were living in Bali on a career

break. We love how the name sounds,

and feel that it is the perfect fit for our

brand and what we stand for.

AM: As a brand that is based in Australia

- how does Australia influence the

products?

LF + DO: The brand is based in Melbourne,

and all our products and packaging

are Australian made. Australia

has an enormous influence on our

brand - the summer days, beautiful

beaches, bronzed skin and outdoors

lifestyle is all an intricate part of our

brand.

AM: As a Vegan friendly brand, what

are the ingredients that one can find

within your product offerings?

LF + DO: We have a lot of different ingredients

across our product range -

but some of our key ingredients which

we find ourselves using again are:

- coconut oil

- grape seed oil

- jojoba oil

- we use soy wax instead of beeswax -

this makes product development much

more difficult but we strongly believe

in vegan friendly beauty products.

AM: Are there additional products that

are coming to market soon that we

should keep an eye out for?

LF + DO: Yes most definitely! I can’t say

much about what they are just yet - but

they will be very popular.

AM: Your skincare brand tends to focus

on suncare, will you incorporate other

categories within your offerings?

LF + DO: Definitely, we have a growing

range of skin-care, and also have another

category in the works which we

are really excited about, stay tuned!

AM: Why do you offer tanning oils in

cacao, pineapple and watermelon and

why would one use one over the other?

LF + DO: We offer them in those variants

as they are each amazing products,

and each individual and much

loved by our customers.

Choosing between them can be personal

preference, or people prefer

certain ingredients over others. For

example the Watermelon Tanning Oil

gives the deepest tan out of our range

due to the presence of Watermelon

Seed Extract - which naturally boosts

melanin production in the skin.

AM: We know that you aren't in your

summer season in Australia, but how

can we get great glowing skin by using

your tanning products - walk us

through the process?

LF + DO: Apply one of our tanning oils

(use and SPF product or apply our sunscreen

first for protection) then lay out

in the sun - the combination of natural

oils will have your skin glowing in no

time! After tanning we recommend

applying our Luxe Moisturising Lotion

to keep your skin hydrated through

the night. For extra deep hydration,

apply our Tanning and Body Oil after

you shower.

AM: For those that may be darker

skinned for our natural brown beauties,

what products do you suggest that

they can use to have an amazing glow?

LF + DO: If you already have a natural

tan or darker skin, for glowing skin

without the sun-tanning we always

recommend our tanning and body oil

- use it as a daily body oil for seriously

smooth and hydrated skin. Pair with

our Coconut Lip Balm and BB Cream

also!

AM: Tell us about where we can find you

guys going out to stay fit (we just got a

Humming Puppy here in NYC which we

know has its original locations in Syd-

ney and Melbourne), where do you

shop and where can we catch you getting

a bite and a cocktail?

LF + DO: haha we know Humming

Puppy! But we usually stay in shape

by walking our dog or going to the

gym. We get Uber Eats a lot as we are

tired after work haha - but we love the

amazing cafe culture Melbourne has

to offer, you will not find better food

anywhere else in the world!

IG @BaliBody

PHOTO CREDITS | Bali Body

Last month we introduced our readers

to Santa Monica based and Celebrity

OB/GYN, Dr. Sherry Ross. Like a girlfriend

that we have known for years,

she talked with us about how she got

into her practice and the depth of her

career, the difficulty that women have

in talking about their vagina, the importance

of knowing how to take care

of this area - especially as it pertains to

an athleisure lifestyle, her partnership

with Summer's Eve, what she is up to

this summer and more.

Dr. Ross shared so much information

with us, we thought that we would

spread out more of her knowledge in

additional issues. If you missed last

month, you can read it here and in this

month's issue we are focusing on some

of the common questions that she is

asked by her patients and of course,

she shares answers.

• What are some of the changes that

occur with our vagina throughout the

years.

The effect of aging on our body, including

our vagina, is inevitable. Your

vagina is as young and beautiful as you

think it is in its appearance. Your personal

attitude and vaginal confidence

is the most important factor in how

others perceive an aging vagina.

Just like any other part of your body

with skin, glands and hair follicles, the

appearance of the vagina is affected

by the aging process and how well you

care of it.

There are known offenders, such as

childbirth and menopause, which

leave battle scars that can be permanent,

but there are things you can do

to avoid needing a vaginal “face-lift’

also known as vaginal rejuvenation, in

the future.

Hormonal changes over the decades

also influence the integrity and elasticity

of the vagina. First let’s be clear

Inquiring Minds

by Dr. Sherry Ross

what we are talking about regarding the

vagina. The “vagina” actually includes the

lips, vulva or labia-minora and majora, the

opening to the vagina and the clitoris.

Starting with puberty, the powerful effects

of estrogen and progesterone,

cause changes of the vagina including pubic

hair, enlarging and more prominent labia

or lips and more noticeable white vaginal

discharge. As you age and lose your

subcutaneous fat in your body, the fat in

the vagina also decreases making the lips

looks thinner.

Childbirth probably has the most dramatic

effect on the vagina, especially if you

have a vaginal delivery. A recent statistic

showed that “30% of women who have a

vaginal birth will have some form of trauma

to the tissue and muscles in the vagina

and pelvic floor. The vagina and all

its elastic glory can only stretch so much

during childbirth. With each vaginal delivery

there is a little more stretching which

has an accumulative effect that ultimately

changes the outward appearance of

the vagina. The pelvic floor muscles that

stretch, distend and tear in the vagina to

allow the baby’s head to come through this

tight space will never be quite the same

over time. The more vaginal deliveries you

have, the more the vagina stretches, especially

in the vaginal opening. Women

often chose to have an elective cesaean

section to avoid any trauma caused to the

vagina from a vaginal birth.

There is a definite correlation between

having a lot of vaginal deliveries and big

babies that permanently stretch the outward

appearance of the vagina.

With menopause and the loss of estrogen

nourishing and hydrating the vagina, the

tissue becomes dry, pale and dehydrated.

The labia of the vagina can become fused

and the vagina and clitoris shrink. The labia

becomes less full, losing its fatty pads

and the skin loses its collagen. The end

result is lighter or darker appearing labia

that sag. The medical term for this is vulva-vaginal

atrophy.

• What are some of the reasons my vagina

itches if I don’t have a yeast infection?

The itchy vagina can be challenging to figure

out but is a common phenomenon.

Once your health care provider has ruled

out a yeast or bacterial infection it’s time

to look other environmental causes including

heavily fragranced body and laundry

soaps, sanitary pads, sanitary wipes/pads,

warming gels and scented lubricants, nylon

underwear, diaphragms, condoms, saliva,

semen and stress which are often the

offending sources of the vaginal itch.

• What are reasons why my vagina smells

funny?

The normal vagina tends to smell like

“a vagina” which all of us women know

what that means. When there is an unusual

odor something is just not right down

there. A classically smelling fishy vagina

tends to be a bacterial infection such as

Gardnerella. Other causes for a strange or

offensive odor include a sexually transmitted

disease such as Chlamydia, Trichomonas’s,

Syphilis and Gonorrhea. Your diet,

including garlic, onions, Brussels sprouts

and red meat, can also create a different

odor in the vagina. Smoking, alcohol and

caffeine also affect the vagina’s smell and

taste.

• What exactly is the importance of pubic

hair?

The best kept secret about a women’s

body is why we actually have pubic hair.

No one really knows the answer to

this question. The suspected theories,

some medical and some not, include

pubic hair prevents dirt and other floating

germs to enter the vagina, it keeps

our genitals warm, and it’s the perfect

cushion during sex, bicycling and other

forms of exercise that put pressure on

our vagina.

Pubic hair is also thought to create

‘pheromones’ which are invisible sexual

smells that are sexually enticing and

erotic to your partner. We know pubic

hair can be a decorative accessory under

the sheets during Valentine’s Day

or for different cultural preferences.

• What impact is the porn industry having

on women and men when it comes

to vaginas?

The truth is a lot of women don’t like

their vaginas. 1 in 7 women have considered

getting ”labiaplasty” which basically

is trimming and tucking the lips

of the vagina and tightening up the entrance.

Many women admit that 1 in 5

compare themselves to those vaginas

seen in porn. With porn on the rise,

vaginas are everywhere. And yet, no

one seems to want to admit how this

new prevalence, and its resulting misconceptions

about sex and the vagina

is - or isn't - changing our romantic and

sexual relationships and our relationships

to our bodies and ourselves.

There’s no denying it. Porn is everywhere.

Porn sites get more visitors each

month then Netflix, Amazon, and Twitter

combined. A recent statistic found

that 70% of children ages 8 to 18 report

having unintentionally stumbled across

pornography online. The average age

for a child to be exposed to pornography

is now 11 years old. This means that

our children are often “learning” about

“normal” sexual behavior and physical

appearance from the likes of Jenna

Jameson and John Holmes. Many women

(and men) now expect, even want,

all vaginas to look like Jenna’s does. Girls

and guys alike visit porn and other sexually

graphic web sites, and not just for pleasure,

but also to see what the perfect vagina

and the ideal penis look like.

We as a society have to fight the porn epidemic

and not allow our young women

and men to think this is how they should

be learning about sex and sexual relationships

through porn. Awareness and education

is vital!

• What are ways to keep my vagina young?

Your vagina is as young as you think it is.

With that said, a young vagina is a healthy

and confident vagina. Keeping the vagina

clean and enjoying sexual pleasures keeps

the vagina young regardless of age.

• Why do you think such little attention

has been paid to women's sexual concerns

compared with men's?

Unfortunately, there has been a history of

“gender injustice” in the bedroom. Women

have long been ignored when it comes

to finding solutions to sexual dysfunction.

If there were a scoreboard it would

read 26 and O for men! In short, there

are twenty-six approved medications for

male erectile dysfunction and zero for

women. Clearly, little attention has been

paid to the sexual concerns of women,

other than those concerns that involve

procreation. Why is this the case? Why are

women marginalized in every aspect of

life? Sadly, this is a truth even in the medical

space. Women are not getting the attention

and respect they deserve.

Women simply want the same attention

in sexual health and responsiveness from

the medical community as men have had.

With that in mind, the FDA is finally showing

support for the challenges faced in female

sexual health. Whether you choose a

medical alternative, a little self-love in the

afternoon, or a romantic weekend without

electronics or distractions, the choice

should be yours.

Just like any other part

of your body with skin,

glands and hair follicles,

the appearance of

the vagina is affected

by the aging process

and how well you care

of it.

• What are the main sexual problems/issues

affecting women in their 20s and 30s?

Our sexuality is as part of our lives as is

eating and sleeping. Sexuality is an important

aspect of our wellbeing, and in

a healthy romantic relationship it’s as

important as love and affection. Enjoyable

sex is learned. Sure, there’s instinct

and maybe a dusting of magic involved,

but you don’t magically have an orgasm

without having an active role in making

it happen. You and your partner have to

acknowledge each other’s likes and dislikes,

and learn how to satisfy each other.

Open and honest conversations are necessary

to make the sexual experience optimal

for both of you, whether you have

multiple partners or self-esteem to spare.

For women, the sexual experience can

be broken down into four parts: desire,

arousal, vaginal lubrication, and orgasm.

I know you’ve heard it before, but it can’t

be overstated; your largest and most important

sex organ is your mind. It’s what

makes all the parts come together in what

can (and should) be a sublimely satisfying

experience.

Intimacy, sex and orgasm often all begin

with desire. If you don’t have any

desire you will not be able to have an orgasm-plain

and simple, mission will not be

accomplished. Understanding the cause

of the sexual dysfunction is the most important

step in optimizing a treatment

plan. Relationship counseling, stress reduction,

sex therapy or a weekend away

with your partner without the kids may be

all that’s needed to get you back on track.

Hypoactive sexual disorder, the most common

female sexual dysfunction, is characterized

by a complete absence of sexual

desire. For the sixteen million women

who suffer from this disorder, the factors

involved may vary since sexual desire in

women is much more complicated than

it is for men. Unlike men, women’s sexual

desire, excitement and energy tend

to begin in that great organ above the

shoulders, rather than the one below the

waist. The daily stresses of work, money,

children, relationships and diminished energy

are common issues contributing to

low libido in women. Other causes may be

depression, anxiety, lack of privacy, medication

side effects, medical conditions

such as endometriosis or arthritis, menopausal

symptoms such as a dry vagina, or

a history of physical or sexual abuse. It’s

not a myth after all that women are more

complicated than men.

Learning how to have an orgasm is not a

rite of passage. Orgasms are learned and

you cannot expect any one to show you

how to have one until you know your own

sexual body mechanics.

In fact, 10-20% of women (of all ages) have

never had an orgasm. Women typically

have sexual and emotional issues that

get in the way of intimacy which interrupt

the four parts of a sexual experience for

women.

For some women, finding and enjoying

sexual intimacy and sex is difficult. 43% of

women report some degree of difficulty

and 12% attribute their sexual difficulties

to personal distress.

IG @DrSherryR + @She-Ology

PHOTO CREDITS | Brooke Larke via Unsplash


Stay connected and follow us across our

social channels on @AthleisureMag!

July 2018


Bingely Books

FRESH FOOD FAST

From the Editors of Cooking Light

The All New Fresh Food Fast by the Editors

of Cooking Light have presented 200

brand new recipes that use 5 ingredients

or less and can be made in 15 minutes or

less. The ability to make these meals in

the midst of our busy days with fresh recipes

is very helpful, it's the perfect way to

be utilized in your lifestyle.

This cookbook covers a number of categories

including: breakfast, soups, maindish

salads, sandwiches (from fish to shellfish)

meats, poultry, sides and of course

- desserts.

Dishes that are created are

twists on classics ranging from

Cardamom Oatmeal with Honey-Lime

Yogurt and Pistachios;

Udon Noodle and Mushroom

Soup; Flank Steak Panzanella;

Southwestern Burrito Bowls;

Seared Scallops with Bacon and

Oranges; One-Sheet Pork Chops,

Brussels Sprouts, and Apples;

and Maple-Pecan Minis.

Meals are comprised of fresh ingredients

as well as store-bought

products that are healthy and

filling. Advice is provided via tips

and sidebars for ingredients that

can utilize substitutions as well

shortcuts to make meal prep

easier.

THE PRESIDENT IS

MISSING

Bill Clinton + James Patterson

Little, Brown and Company

Since we first heard about this

book, we couldn't wait for this

novel to be released as it is not

only written by a former US

president but also a master of

suspense - James Patterson!

This book takes place over the

course of 3 days as a threat that

threatens to affect Pennsylvania

Avenue, Wall Street and ultimately

across America.

The nation is gripped in fear as

there are concerns of cyberterror,

espionage and a Cabinet


hosted by one of his first students, Edmond

Kirsch, a forty-year-old billionaire

and futurist.

As usual, chaos ensues during this evening,

but Robert is left to flee with Edmond's

museum director, Ambra Vidal.

They make their way to Barcelona on

a quest to locate a cryptic password

that will unlock Edmond’s secret.

The duo navigates hidden history and

extreme re ligion and evades an enemy

whose all-knowing power comes from

Spain’s Royal Palace. Eventually, they

find out Edmond’s surprising discovery.

member who is identified as a traitor.

The concerns are so great, that the President

himself is considered a suspect until

he disappears from the public.

This novel shows the inner workings of

our nation which adds a distinct reality

to this book.

ORIGIN

Dan Brown

Anchor Publishing

Dan Brown of The Davinci Code, Inferno,

Angels and Demons and more is back

with Harvard professor of Symbology,

Robert Langdon who just came to the

Guggenheim Museum Bibao to see the

unveiling of a discovery that will change

the face of science - forever. He's being

July 2018


Bingely Streaming

HIP HOP SAVED MY LIFE

ROMESH RANGANATHAM

Spotify

We became obsessed with Romesh Ranganatham

when we binged his Showtime

TV Show, 'Just Another Immigrant' which

covers this UK based comic who comes

to America to do a show at the famed

Greek Theater. Throughout the season

(which you can watch On Demand), we

see Romesh trying to promote his show

with his family and various comedic lumi-

naries. In one of the episodes, he

actually records his podcast Hip

Hop Saved My Life (which focuses

on hip hop) and in another he has

Lupe Fiasco in the TV show which

is the inspiration for the name

of his podcast. We highly suggest

watching the show as well

as checking out his star studded

podcast!

ORANGE IS THE NEW

BLACK

Season 6; July 27th

Netflix Originals

It's season 6 of one of our favorite

Netflix shows, Orange is the New

Black! Avid readers know that we

have had 2 actresses - Vicky Jeudy

and Alysia Reiner on our covers.

We continue the journey of the

female inmates of the Litchfield

crew as the season ended with

the 3 day riot that took place at

the prison.

Season 6 begins with our favorites

in a new environment in maximum

sexurity. Although there

will be a few new faces to be sure,

we will also see how a number of

characters post the riot are continuing

on. Will they continue to

be connected with one another,

will there be new alliances or will

this be a new beginning in a completely

different direction?

ESPN 30 FOR 30 | BIKRAM

Spotify

In the third season of 30 For 30,

ESPN's podcast focuses on Bikram

yoga for five episodes available


now. The show focuses on the intricate

world of Bikram yoga, its rise and

fall debuts and how the community is

dealing with it since the sexual assault

allegations that were made against its

founder, Bikram Choudhury.

The series shares how a young Indian

yogi used his relationships with celebrities

to launch a hot yoga empire

that changed this sector in America

forever. As Choudhury made money

in the fitness industry, the Speedo and

Rolex-wearing guru utilized healing

powers of his yoga revolution and hid

other activities that included allegedly

bilking business partners, verbally

harassing students, and ultimately

sexually assaulting several followers.

Curently, there is a warrant for Choudhury’s

arrest and he has filed for bankruptcy

and left the country.

July 2018



BRING IT ON

PHOTOGRAPHY paul farkas

PHOTO ASST lucille zaccardo

STYLIST kimmie smith

MUAH felicia graham

MUAH Bamike Ogunrinu

mOdels/state mgmt charissa,

chelsea c + lauren turner

LEFT | PG 112 + 113 | ROMPLY

Fuschia Romper | VIRGINS

SAINTS + ANGELS Petite

Mother Goddess Fringe

Necklace |

RIGHT | PG 112 + 113 | ROMPLY

Blue Moonstone Romper |

VIRGINS SAINTS + ANGELS

Necklace |

LEFT | PG 116, 123 + 126 |

ROMPLY Blue/Natural Python

Romper | VIRGINS,



Necklace | QUPID Barnes

Peep Toe Bootie |

RIGHT | PG 115, THIS PG + 118

| ROMPLY Citrus Tie Dye

Romper | VIRGINS, SAINTS

+ ANGELS Mother Goddess

Necklace + San Benito

Rings |

LEFT | ROMPLY Pink/Pearl

Ombre Romper | VIRGINS



Necklace | QUPID Barnes

Peep Toe Bootie |

CENTER | ROMPLY Pink/

Blue Ombre Romper |

QUPID Alona Peep Toe

Bootie |

RIGHT | ROMPLY Yellow/

Pearl Ombre Romper | VIR-

GINS SAINTS + ANGELS

Necklace | QUPID Alona

Peep Toe Bootie |

LEFT | PG 122, THIS PG, 127 +

31 | ROMPLY Aquatic Aqua

Lined Romper | VIRGINS,

SAINTS + ANGELS Mother

Goddess Necklace + San

Benito Earrings | QUPID

Alona Peep Toe Booties |

RIGHT | ROMPLY Black Python

Romper | TALIA Necklace

|

We have yet to hit our stride in terms of

the weather. On those days that the temperatures

hit beyond believable temperaures,

you want to wear looks that keep

your style easy and allows you to truly

transition throughout your day and on until

the night. Our fashion editorial focuses

on musts from fashion to beauty! and

the most important part, hydration. One

of our favorite parts of the city is Flatiron

which has a nuber of historic and iconic

buildings, our favorite eateries, lounges

and workout studios! When it comes to

meeting up with your girlfriends during

the week or on the weekend, it's equidistant

from whatever neighborhood you're

coming from. We have some tips to help

you navigate this season.

KEEP IT EASY

From a style perspective, we love rompers

because they allow you to take on a number

of activities from a meeting, heading

to the office, Happy Hour cocktails, shopping

and date night. WIth the challenges

of hot temperatures you want to be able

to wear an outfit that you can pull on and

not have to think about it again. Romply

has a number of fun prints and the way

you can accessorize it makes it your own!

ACCESSORIZE!

Any look is enhanced with the power of

an accessory. Fans of the magazine know

that we love statement jewelry whether

stacked or worn alone. In this month's editorial,

we showcased an assortment of

Virgins, Saints & Angels which has a number

of pieces that have that perfect herital

look and adds great visual texture to

your look. We also love Talia which allows

you to customize your look and brings

amazing bling to your look no matter how

casual or glam it is.

No matter the season, we believe there is

a boot that can be paired with what you're

rocking. in the summer, we love an ankle

boot which is a great way to elongate the

look and for this shoot, we included Qupid

which has a massive collection of shoes

that are on trend across your lifestyle.

THE LOOK

When it's hot, we love a sunkissed

glow which will only increase when

the weather gets steamier! This looks

incorporates bronzer and fun lip hues

that are neutral as well as vibrant to

play up your features as you choose.

For hair, we love letting those natural

curls flow, rocking those side ponys

and a well placed messy do! To keep

your hair looking amazing, we suggest

having the right tools - Bed Head Culipops

1875 Watt Diffuser Dryer and

Hot Tools 1" 24K Gold Flipperless Curling

Wand. In terms of finishing sprays,

IGK Intern Flexible Hairspray, IGK Laid

Back Defrizz and Anti-Static Spray,

OUAI Volumizing Hair Spray, Oribe

Shine Light and Reflecting Spray, R+Co

Trophy Shine + Texture Spray and R+Co

Viscious Strong Hold Flexible Spray. Always

have Revlon Hair ties and combs

on hand.

STAY HYDRATED RESPONSIBLY

Hydration is key and although water

is always our go to, when you want to

switch it up, we suggest WTRMLN WTR

which has a range of watermelon beverages

that are super hydrating. They

can be enjoyed alone or mixed into

your beverage of choice.

When it comes to kicking back with

your girls, we love a chilled rosé in a can

and have a few favorites that include:

Ruza Rosé, Alloy Wine Works -Everyday

Rosé and Anyday Rosé.

JUST CHILL

Our shoot took place outside in Flatiron

and we headed to Patisserie Chanson

at Dessert Bar an uderground dessert

bar, a renovated speakeasy which has

a tasting menu of sweet to savory desserts

and phenomenal cocktails. We

also shot at The Loft in Flatiron which

is an event space that also has a bar

which makes it perfect for a number of

events that you can imagine.

July 2018


THE DENIM F

The global denim business is a $100 billion

dollar industry and is a staple in

our wardrobe. We had the chance to

talk with Andrew Olah and his daughter

Emily Olah, who are luminaries

in their industry. Together with their

team, they run a series of businesses

that further the denim industy from

Olah, Kingpins (which we attended earlier

this summer) and Denim Days. We

sat down to find out about the upcoming

Denim Days taking place this fall.

ATHLEISURE MAG: We enjoyed checking

out Kingpins and are looking forward

to Denim Days in NYC this fall.

We look forward to being media partners

this year. Tell us about your backgrounds

and how it led to where you

are now.

ANDREW OLAH: Well we’re really excited

to talk with you about Denim Days!

Let me share a little about me first. I’m

second generation in the textile sales

business so early on I kind of changed

it and switched to denim. We’re from

Canada and we used to do every kind

of fabric.

I grew up in jeans and in the 60’s, jeans

weren’t so accessible and they didn’t

have any connotation of any kind of

social position. In my culture they

did, but not in the rest of the world. I

couldn’t wear my jeans - some schools

wouldn’t allow you to wear them etc.

So it’s all I wore and when I got to represent

companies that made denim

or corduroy I loved it because I knew

that I could wear it – how could you

not wear what you were selling? Even

in the denim industry back in '97 when

I was thinking of moving to NYC, I had

to think about it because I would have

had to wear a suit.

ACTOR

Eventually, we moved the business to

fabrics in denim. I worked for the first

denim mill ever outside of the United

States which was a really lucky job. It

was an Italian company – the Italians

impacted the denim industry really

really early on being the first ones to

use denim in non-traditional shapes.

In the American history of denim if

you look at vintage pictures, it’s all

workwear related and very traditional

styles.

The Italians were the first ones to say,

let’s make a sexy top, a sexy dress etc.

I don’t know if you have ever heard of

a company called Fiorucci that’s what

they did – fashion tops and fashion

bottoms in weird shapes. No one had

ever heard of that or thought of it in

America really. Obviously there were

no fabrics in the United States to do

that and when people were sourcing

they realized it was cheaper for them

to make that shirt outside of the US

and to do it in Asia so this started to

happen there and this started the denim

industry in Asia. The Italians impacted

the industry because they enlarged

what was seen as a jeans industry by

the shapes and the sizes and by women's

wear.

The second job that I got was to work

with a Japanese company. Again, the

Japanese have a huge impact on the

jean industry globally – I’m talking

about global business and not just

American. So the Japanese recreated

vintage. Their emulation of vintage

was better than the original vintage.

It’s like someone copying a Mustang

from ’65 and making it 10 times better

than the original one and yet looking

the same – that’s kind of what they

did. They’re obsessed with the components

and application so their obsessions

make them uncompetitive. They

have their own cache. So the company

moved to NY in ’98 and we wanted to

meet customers and we already had

20-30 customers but we wanted 70 so

we started Kingpins as a tradeshow

because we wanted to meet more customers

and have them come in, hand

out their business cards and say hello.

When we first stated in the beginning,

we used to do personal introductions

to everybody because the shows were

small.

Kingpins started in 2004 and we never

even charged anyone for it, it was just

a party and we did it for 2 or 3 years,

until 2007 when the recession hit, and

we switched the business model to being

for profit and now Kingpins is the

largest tradeshow in the industry for

supply chain – not to boast and quite

accidently. It was never our aspiration

but it just happened. Our Amsterdam

show is really really huge.

AM: And why Amsterdam?

AO: We picked Amsterdam because

the community in Amsterdam loves

jeans. The late mayor of Amsterdam

was a believer in jeans and he felt it

was the business for his city. They did

a study and they found that Amsterdam

had more jean brands per capita

than any other city in the world. Which

is easy when you have a population of

700,000 – a little more difficult if you’re

a city like Tokyo, Istanbul, Sao Paulo*

or LA even. That was their mantra and

the fact is the fact that that is their

business in Amsterdam. They have a

lot of brands there and they made it

their business to celebrate that to go

with what was working for them and

to try to get brands in this vertical to

move there because they have an industry.

They have the culture there

and the population loves it there!

Do you ever notice that when we’re

there people wear more denim there

then here?

EMILY OLAH: Oh yeah 100%.

AO: It’s kind of weird because we’re

jeans people and you go there and everyone

is wearing jeans. Even in hotels

the people working in the hotels and

the restaurants - even the uniforms are

jeans or denim! It's kind of weird whe

you first see it. When we first went

there, we stayed in this brand new

boutique hotel and ever since people

wore jeans and even their aprons were

denim!

But anyway, we decided to do it in

Amsterdam and there was also the issue

of the House of Denim – have you

heard of that?

AM: NO!

AO: Over the course of my career, of

40+ years I was frustrated that there

wasn't a school for those in the denim

trade. We all got jobs and we had

to just learn o the job, but there ws no

place to learn outside of that.

I have produced a class on jeans for 14

years at FIT which is known as the Capstone

Course and they're preparing

for their 5th year anniversary. Recently

it was announced that there would be

a New Jean School in Milan - so this is

the start of a big difference in our industry

as we grow up!

Now the House of Denim in Amsterdam

started the first jeans school in

2012. They're also planning on putting

a laundry in the city so that people can

wash their jeans.

So in doing our supply chain tradeshow

Kingpins there, they said that they wated

to do a festival known as Denim

Days which led us to doing it there.

What we didn't realize was how many

people all over Europe and Turkey and

other countries liked Amsterdam and

loved shopping there. They loved going

there and being their for inspiration.

It was an amazing decision.

AM: So Emily, before we delve into

Denim Days, how did you get into the

denim industry?

EO: I went to college for biology. I was

not a good student so I went and had

various jobs. One day I got a phone call

from my father and his friend – they

were in a taxi. He said I needed to go

to Portugal and learn the business

EO: I was failed like 20 times. I sewed

my finger, it was like your sleeve is a

centimeter shorter then the other

sleeve, try again So I eventually passed

my production sewing job and I started

working in the office.

AO: Who were your customers?

EO: My customers were Paper Denim,

Burton Snowboards, AG and Marc Jacobs.

So I had the American market

and the factory that I worked for was a

boutique factory so we did small runs.

We did all kinds of products and not

just shirts – it was shoes, bags, sweaters

etc. In Portugal, all of the factories

around us did small run production so

I would just have to drive in a 50km

radius to go to factories that did any

kind of production. And then when I

was ready to leave from Portugal I had

been working with Rogan for awhile

and got an internship with them here

in NY.

AO: At that time, he was one of the

most renowned designers in the industry.

with our family friend. I had to get

my life together, learn Portuguese in

6 weeks if I was serious. I said yes. I

packed up my life, learned Portuguese

in 6 weeks (I went to language school

4-5 days a week) and moved there

about 6-8 weeks after.

I worked in a garment factory and

worked in our friend’s shirt factory. I

worked in every department learning

each component of it together

through it’s complete process. I had

to make a garment where the pattern

was made by me, sewn by me, finished

by me and it had to be approved before

I could work from the office.

AO: They wouldn’t let her out of the

factory until it was approved.

EO: He was growing his business really

quickly and there was this small staff

of like 6 people when I went there as

an intern. They had me running to midtown

to check on their garment factory

and whether their production was

going ok and in 2 weeks they were like,

“we have this new brand and we want

you to run it.” I was like, “really ok”.

They said, “it’s a really big opportunity,

we’re going to do jeans and t-shirts.

Production is already set you just have

to deliver the goods.”

AO: And that was Loomstate.

AM: Oooo we love Loomstate wow!

EO: I did all of the product development

and the production. Jared who

works here now, also worked there

and developed the sales. That’s how I

got started in the business.

AM: Wow everyone loved their jeans

and the shirts were great! So how did

you make your way here?

EO: So I worked for several brands in

the premium area on the production

side. I eventually moved to LA because

a lot of them were there and I wanted

to come to NY. I had an opportunity to

work for the factory that I stated with

and that brought me back to NY and I

worked out of the Olah office. That’s

sort of the beginning.

AO: A few key things happened that

led to her being at the Olah umbrella.

We never hired her.

EO: Yeah his business partner hired

me.

AO: True, what happened was she was

working with AG and Rock and Republic

and then she moved back to NY to

work with the Portuguese guy that she

started with and we paid her salary

because they weren’t going to pay her

enough so we said there are things

to do around the office and she had

her own world and it had nothing to

do with me so I thought that that was

cool. Then he and I had some issues

and the relationship got funky and one

day when the relationship ended, she

had no job, but was in our office. So we

tried to see what she could do to justify

her being her.

My partner kept telling me that she

was really smart and I was glad to hear

that, but I didn’t think about it.

EO: And now 11 years later, here I am

haha.

AM: So what do you do here?

EO: So our business is segmented into

3 areas and I straddle all 3 in an operational

way, but I spend most of my

time in the events world like Kingpins

and Denim Days.

AM: So how will Denim Days this year

be different then Denim Days last year?

AO: One thing that we will do which is

different is that we are changing the

speaking. We had people speak last

time. The day before we did Legends.

But this year we will have something

everyday on Sat and Sun all day long so

the speaker element will be amazing.

EO: Right like speakers and workshops

that will be engaging to the consumers

that come in and it won’t be on a

separate day. Quite honestly, our Legends

last year were a bit more B2B.

The access to the attendees will be a

lot greater this year.

AO: If you come in and feel what’s going

on, it will all be in one big room. It’s

going to be much better this year!

EO: I think 2019 will be a big evolution

because we are going to move Denim

Days to be the same week as Kingpins

so it allows us to have denim events

for 6 days in a row as opposed to being

segregated.

AO: Then it will be a proper festival

because it will be 6 days in a row with

B2B and B2C.

EO: It will be a lot more dynamic that

way and will engage a lot more people.

AM: What made you want to introduce

Nashville to Denim Days?

AO: They asked us. But they have started

the Nashville Fashion Alliance* and

the NFA people are nice and their arguments

for the fashion industry to

move there to me is compelling. They

remind me a lot of Amsterdam.

EO: Yeah their local government is very

similar to Amsterdam.

AO: Yes you have access to the mayor,

the Senate, Senators, the governor –

there is a whole level of community.

When you have academia, politics and

commerce mix, it’s like the perfect

moment. It’s like nirvana – it doesn’t

happen here, but when it happens, ev-


eryone is on the same page. All the people

are not competitors you’re doing the

same thing and it becomes a community.

Amsterdam has nailed it – accidently

– but they are in this status and if they

don’t screw it up, it’s brilliant. Nashville

sees it and is trying to create it and I believe

that they will. Then they have the

music industry and so when they came

to us, we said yes. They said they would

help us with the media. Little cities in

many ways are the future. So it’s interesting

for us.

AM: So what trends are you seeing in

denim that we should keep an eye out

for fall of this year and more specifically

for Spring 19?

EO: It’s about fiber and performance.

AO: The biggest thing – everyone wants

something special. In the old days, if you

wanted something special it was about

having the Jordache name on it and that

was something special.

EO: And that was enough.

AO: I remember I had a friend telling

one of the Hilfigers at the time that they

should just sell their label at the checkout

counter because you have all the

same jeans. So Polo could be $5 for the

label and Tommy could be $6 and this

one is $10 and Levi’s could be $3 and you

just stick it on because it’s all the same

stuff. That’s the history of the jeans business.

Exceptional jeans products right now – I

think that everyone makes exceptional

jeans products so then the issue is what

is the company like. Everlane has done

really really well with jeans and they’re

not a jeans brand – but they have done

well. It’s about the company and what’s

inside it and most of all how it fits and

performance. Performance is everything

and that means that you have to

step out and find new ways of doing

things.

EO: I completely agree. People know

more about the product and want to

know more about it. They have to have

a reason for its existence and it just

can’t be another piece that’s lined up

on the shelf. Something in it that’s different

than something else and that’s

outstanding.

AO: Like, when you go to Selfridge’s.

The jeans shop is huge and there isn’t

one sign but the brand name – what is

that? That is like having this table with

bananas and then saying, which one do

you want? This one is $105, this one is

$98, this one is made in LA – I mean really?

They’re bananas!

AM: Just so our readers are clear, in addition

to having your tradeshow within

the supply chain - Kingpins as well as a

festival denim show - Denim Days; you

also work with brands that want to become

denim brands?

AO: Yes, we have 3 actual business models.

In addition to the shows, we develop

fabric and then we sell the fabric. That

division would help small brands that

we believe in. Scott Morrison he was doing

Paper Denim – we helped him with

that. We’re happy to help those that are

looking to get into the business - to a

point. You can give someone food, but

you can’t help them chew it!

PHOTOS COURTESY | Olah Inc.

SMARTER

CITIES

We joined The Boston Globe at host

Wayfair HQ in Boston for its "Smarter

City, Smarter Skills" panel discussion on

how the innovation economy is reshaping

our world. The event was sponsored

by Iron Mountain, and the Rockefeller

Foundation, with Knowledge Partner,

McKinsey & Company, and moderated

by Shirley Leung, Columnist, The

Boston Globe, and Matt Viser, Deputy

Washington Bureau Chief, The Boston

Globe.

The day started with a brief message

from Boston’s Mayor Marty Walsh on

asking questions needed to understand

the impact of technology on workforce.

McKinsey’s John Means gave a presentation

on his co-authored MGI report:

"Smart Cities – Digital Solutions to a

More Livable Future." His report found

we are in a new era of smart cities, moving

past the hype and criticisms, and

turning to look toward the future where

improving quality of life and outcomes

for citizens will be the focus in addition

to the applications and technology.

Key is deploying digital technologies

with impact directly on the citizen and

public issues to capture the benefits of

smart cities, while being mindful of the

effects of its implementation. The report

also measured the infrastructure

and application layers across 50 cities

from every element of a citizen’s experience

of a city; including energy, mobility,

water, waste, safety, community

engagement, security, health, and economic

development and housing. Interconnection

of applications and technologies

and their impact was stressed

to meet opportunities of higher levels

of citizen engagement. He gave some

core takeaway highlights, namely that

cities should - look how our new infrastructure

investments could embed

smart city technology for the potential

of connected sensors and autonomous

vehicles; move toward openness

in data and partnerships; invest in civic

tech-savvy leaders for cross agency

and sector cooperation; and become

more cyber-savvy with understanding

the implications of security and privacy

disruption in our communities. It was

found that even the most advanced cities

still have a long way to go.

Joseph Aoun, President of Northeastern

University, said "[It is] projected up

to 50% of the jobs are going to disappear

in the next 20 years.. at the same

time we are projecting new jobs will

be created, and frankly no one knows

whether the new jobs that will be created

will compensate the ones that

will disappear. Inequalities are going

to increase unless we step in. Historically,

education had been the equalizer

giving opportunity for people, to first

educate themselves and afterwards to

continuously re-tool." He recommends

society become robot-proof, including

mastering humanics in college, including

technological, data and human literacies.

Please see Mr. Aoun’s book,

Robot Proof: Higher Education in the

Age of Artificial Intelligence.

Niraj Shah, CEO of Wayfair, stated,

"The types of skills you need for the

future are not necessarily the ones in

the past.. We think STEM education

should be part of a basic curriculum. A

skill sought after by many companies is

data science, we have a bootcamp that

addresses a gap out there."

"We have a planet-scale reskilling effort

on our hands," Anant Agarwal said, a

professor at the MIT and founder of

been very brave at providing; namely

basic infrastructure, funding basic science

research and setting standards

that unleash innovation for everyone

else.

Seattle’s Mayor Jenny Durkan noted,

"The net is the highway of this current

time and if it isn’t equitable and accessible

for all the economy won’t be accessible

for all.. we have to be balancing

innovation with thoughtfulness" in

preparing for the consequences of the

future of work.

"This effort has to start early-on, in preschool..

the traditional model of twelve

years of school is not the way to go.. [I]t

is important to re-evaluate it.. there are

schools that are starting to teach for

mastery," said Mayor Yvonne Spicer of

Framingham, Massachusetts. She noted

many kids of color are not getting

or are afraid of getting STEM because

they think it is for bright or white kids.

"Disruption is a very good thing, and deregulation

isn’t necessarily a bad thing..

Even as disrupting,.. you can’t leave behind

your old values," Senator Ed Markey

(D - Massachusetts) summarized.

PHOTOGRAPHY | Athleisure Mag

edX MicroMasters programs, a series

of online courses featuring graduate-level

training in specialized technical

fields (~$1,000 a course, counted as

credit toward graduate degrees).

U.S. Representative Ro Khanna (D - California)

pointed out, "It shouldn’t be

'Move Fast and Break Things,' It should

be ‘Move Fast and Build Things,'" urging

that there should be a Moore’s Law

for job creation.

Susan Crawford stated innovation can

be thought as of a set of recipes - new

ways of making a living, new ways of

creating competitive industries – that

require some basic materials that the

US Federal Government has historically


July 2018



Athleisure Mag JUL ISSUE #31

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