MAFO 01/2025

ISSN 1614-1598 66527

Volume 21

OPHTHALMIC LABS & INDUSTRY

Connect, discover,

stay up-to-date

1/2025

▶ Special:

Lab Management

Blockless lens

surfacing technologies

A radically new way of

subjective refraction

Additive manufactured

coatings

ALL-IN-

▶ Spotlight

MAFO – The

Conference timetable

and more

▶ Live on Site

Visit at Morrow:

Addition at the

touch of a button

▶ Market Survey

Cleaning machinery

4

processes

80

lenses

in 1

hour

72

sq.ft.

M

dulo Center

Imagine one single machine featuring all the technology to surface 80 lenses/hour,

in just 72 sq.ft. This is the new Modulo Center ONE. The all-in-one surfacing center is a

full-fledged production line without limitations: a milling station // a lathe turning

station // one or two 4-spindle polishing units // a CO2 or excimer laser

Modulo Center ONE features highly advanced Modulo ONE process technology as well as

robust and reliable components proven in hundreds of installations across the globe.

An inner ring forms the basis for the smart and swift automation featuring multiple

handling systems. Substantial time savings are won through the machine’s tight integration

and by running all processes simultaneously – even milling and lathe turning.

The result: There is no faster way to surface a lens.

Its’ dedicated Control Center (MES) informs at a glance about the current status of the

machine, production parameters, and efficiency.

With Modulo Center ONE the jobs are processed in a fully automated environment

without any need for operator intervention. Simply put: Blank in, surfaced lens out.

Eyepress Fachmedien GmbH

Saarner Str. 151

45479 Mülheim a. d. Ruhr

66527

Germany

SEE IT LIVE AT MIDO // 08. – 12. February 2025 // Hall 6 // Booth K15 K21 N16 N22

www.schneider-om.com

LETTER

Imagine...

The year is 2025. Imagine you put

on a pair of VR glasses. Now you

are immersed in a wonderful 3D

world. You see nature in bloom,

hummingbirds in flight – all in the most vibrant

colors. From time to time you see different

visual impressions. You decide independently

which image is better. And after a short time

you get the precise prescription lenses, exactly

as you would with a subjective refraction on a

phoropter.

will be able to carry it out themselves entirely

independently.

Block-free manufacture can also completely

turn production in the lab on its head, rendering

many process steps obsolete. Such a changeover

would certainly be desirable for many users,

although there are currently still limitations.

To find out more about changes and challenges

of this technology, see the detailed article in

this issue.

Hanna Diewald

Chief editor

Tell us your opinion,

ideas and suggestions:

hanna.diewald@mafo-optics.com

The optical lab

in a smart world

www.mafo-optics.com

#MAFO

CON25

SAVE

THE DATE

February 7, 2025

in Milan / one day

before MIDO

The lens order from this refraction is sent to a

lab where there is no alloy, glue, blocker or

deblocker. This is because the lenses are made

by a block-free production process where many

of the conventional production operations are

now obsolete.

The lenses that come back from the lab are no

normal lenses, nor are the spectacles you hold

in your hand. At the touch of a button, what

appear to be lenses for seeing things far away

are transformed into reading glasses – without

aberrations or limited fields of vision, as in

progressive lenses.

All a dream, you may think? Well not quite.

Admittedly, this vision is slightly utopian,

combining three separate scenarios that are

currently being developed and tinkered with

individually. However, in reality, each of these

technologies is either already available on the

market or close to their market launch.

Our in-depth article and interview about

light-field display technology concerns a

radically new type of refraction. This innovation

could significantly transform subjective

refraction in the future, allowing users to

fully immerse themselves in a completely new

world. Also, further into the future, it is set

to become autonomous, meaning that users

And what about ‘near addition’ at the touch of

a button? We got to see it live in Belgium. The

glasses actually work with the features described,

and MAFO was even allowed to take

a look at the production process. The smart

glasses still have some limitations which need

to be ironed out, but they also have great potential.

This issue also features a profile of the

start-up company.

Thus we can already expect a lot of process

innovations and surprises in the New Year.

Products which would have seemed unthinkable

just a few years ago are now ready for

market. The process of buying, measuring and

manufacturing glasses is constantly and

continually evolving.

The year is 2030. Naturally we haven’t woken

up in a completely changed world. We have

been observing developments far too closely

for that.

But we now know whether block-free manufacturing

has caused a revolution – or not.

Perhaps we are all wearing smart glasses on

our nose that have been fitted by an optician

using a phoropter; or maybe we’ve had a

VR-refraction at the shopping center and then

bought a pair of conventional glasses from the

optician next door. Anything is possible.

MAFO 1-25 3

Be Ready for the Future

With the FLASH-A NG

Smart glasses are a major trend in our industry. These new lenses also bring up

new challenges when it comes to ophthalmic lens production. Whether you are

looking for high quality, cost efficient processes or the ability to produce a wider

range of products, with the FLASH-A NG you are prepared for all future tasks. Despite

of standard RX-lenses, the machine offers also the ability to process special

lenses like small diameters, blending, lenticular and bifocal.

The integrated cribbing spindle allows the production of lenses with complex

shapes or diameters smaller than 50mm.

High speed spindles and controller with UPS result in high precision surface geometry

adaption and premium surface quality.

For labs with specific requirements, the FLASH-A NG has a range of options which

also include convex cutting to produce lenses up to +14dpt .

Contact your local sales representative for more information, or visit us at

MIDO booth H15 H19 K16 K20 Hall 6.

Lenticular

Convex

Blending

Small Diameter

Vision. Precision. Passion.

OptoTech Optikmaschinen GmbH

Sandusweg 2-4

35435 Wettenberg / Germany

Phone: +49 641-49939-0

Email: info.de@optotech.net

Web: www.optotech.net

JANUARY / FEBRUARY 2025

Content

Topics in this edition

MAFO issue

January /

February

2025

Page 18

Page 12

Page 26

At a glance

6

All about you

News from

the international ophthalmic industry

7

All about markets

Data in graphics

8

All about products

Innovations and products for your lab

56

Suppliers guide

Overview of companies

in the spectacle lens industry

59

Pioneers in ophthalmic optics

Thomas Young

61

Outlook

Closing with good news and

preview on MAFO 02/2025

Spotlight

10

Five trends, five articles

MAFO articles you should have read in 2024

32

MAFO – The Conference 2025

Timetable

33

MAFO – The Conference

Articles by sponsor partners

40

Advances in optics and

ophthalmology worldwide | Part 2

By David Benet Ferrus

Technology

12

Blockless lens surfacing

technologies

By Dr. Michael Kreis

Special

Topic

22

Additive manufactured coatings

By Dr. Claudio Rottman Savion

Special

Topic

Technology

26

A radically new way of subjective

refraction

Live on site

18

Addition at the touch of a button

By Hanna Diewald

Interview

30

AR glasses and subjective refraction

An Interview with Dr. Tomas Sluka

Business

44

Pressure in sales?

By Dr. Michael Stiller

Survey

47

Cleaning machinery

Special

Topic

MAFO 1-25 5

INTERNATIONAL NEWS

All about you

News from the international ophthalmic industry

New standard for

eye protectors for

racket sports

The Vision Council announced

a new “Standard Specification

for Eye Protectors for Racket

Sports (Racquetball, Squash,

Tennis, Pickleball)”. This standard replaces the 2019 version and now

includes testing methods for pickleball. The new standard ASTM

F3164-24, provides performance requirements for both plano and

prescription eye protection devices. This specification covers eye protectors

– designed for use by players of racket sports including racquetball,

squash, tennis, and pickleball – that minimize or significantly reduce

injury to the eye and adnexa due to impact and penetration by racketsport

rackets/paddles and balls.

The standard dictates frame and lens minimum robustness requirements

(impact resistance), optics requirements and downstream Rx filling

requirements for optical laboratories and opticians/dispensers prior to

delivering racket sports eyewear to the customer.

Hoya acquires Deutsche Augenoptik

Hoya Holdings NV, the production and distribution company of the

Hoya Vision Care subsidiaries in Europe, has acquired 100% of the

shares of Deutsche Augenoptik AG from DAO Holding. The company

is specialized in the distribution of spectacle lenses, refraction and

screening instruments as well as workshop equipment and

merchandise.

Fltr.: Oliver Fischbach (Vice President Western Europe Hoya Vision Care),

Stefan Rüdiger (Managing Director Deutsche Augenoptik AG), Mirjam

Rösch (Managing Director Hoya Lens Deutschland GmbH). Picture: Hoya

Hoya explains the purchase of DAO with the withdrawal of the current

shareholders from the ophthalmic optics market. To ensure continuity,

the core management around Stefan Rüdiger will remain on board as

Managing Director. Furthermore, the aim is now to utilize synergies

within the Hoya Group and to transfer the Group's know-how to the new

sister company.

Mido 2025: changes in layout and digital tools

In 2025, the Mido exhibition layouts will undergo significant changes.

Pavilions 2 and 4 will continue to host the iconic design area, and “the

academy” is relocating. From pavilion 2, it will return to pavilion 6,

historically set aside for “tech”. Also, the famous fashion square “the

piazzas” will be updated to make it more functional. Mido also enhanced

its digital tools. Thanks to the updated app, exhibitors will be able to

record visitors to their stands by scanning the QR code on the guest’s

entrance badge. The list of visitors can be accessed via the app and in

the private B2B area of the website. Visitors can use the app to track

their visits, save their favorite stands, add photos and comments, and

connect directly with exhibitors.

opti 2025: a festival of innovations

The international trade show for optics and design – opti Munich – will

take place from 31st January to 2nd February in Munich (Germany). The

organizers announced that visitors can look forward to many innovations:

In the design and frames areas of halls C1, C2 and C3, opti will unveil

the trends for 2026. Hall C3 will house opti’s newly designed information,

knowledge and networking heart: the “opti Hub Arena”. Hall C4 surprises

visitors with yet another premiere: “Tomorrow Vision”, the joint area

of nine leading contact lens manufacturers, presenting opticians and

optometrists the great advantages of lenses.

Eye-opening education at Vision Expo East 2025

Vision Expo East’s renowned educational program is coming to

Orlando, kicking off on February 19, 2025, a day before the exhibition

floor opens, and will continue throughout the duration of the show.

The programming was designed to fit the needs of all ECPs. Over 270

hours of accredited and non-accredited interactive sessions will cover

topics such as the latest innovations, business growth strategies,

clinical care and more.

You have news for the ophthalmic industry? Submit your press releases to:

rebekka.nurkanovic@mafo-optics.com or pauline.moeller@mafo-optics.com

6

MAFO 1-25

INTERNATIONAL NEWS

All about markets

Graphical data

Digital innovations are driving change in the ophthalmic

optics industry in the United Arab Emirates (UAE). Forecasts

show that by 2030, around 45% of the population

in the UAE will belong to “Generations Z and

Alpha”. These target groups are characterized

by a high affinity for innovation. Developments

in areas such as smart glasses and

AI are particularly promising.

Source: GTAI

Industrial robotics are a huge market. However,

the biggest growth areas lie beyond traditional

industrial applications - particularly in the field

of service robotics. An impressive example:

medical technology and healthcare

recorded global growth of 36% in 2023.

Source: Spectaris.

Italian eyewear exports decreased slightly in value by

0.3% to about 2 billion 888 million euros in the period

January-June 2024.

Source: ANFAO

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All about products

Innovations and working materials for your lab

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Cosmetic Inspection, now combined with full-map

power measurement, in one system.

SCHNEIDER’s AI-based cosmetic inspection system is now combined with

full-map power measurement in the new CSI-P Modulo ONE. It reliably and

fully automatically detects cosmetic defects: The optical system screens the

surface for irregularities, characterizes and evaluates them with the help of AI.

This added power measurement is a real game changer: All quality defining

aspects are assessed in one go at the end of the production process. This makes

CSI-P Modulo ONE a powerful tool to assure and comply with high quality

standards of outgoing goods. The data is not only collected, but directly feeds

the system with important and quality defining information, leading to immediate

logical actions and improvements. www.schneider-om.com

8

MAFO 1-25

VEE2025.COM/MAFO

Where

visionaries

gather

February 19-22, 2025

Orange County Convention Center, Orlando FL

Register Now

SPOTLIGHT

Five trends, five articles

MAFO articles you should have read in 2024

Many exciting and topics and processes in ophthalmic lens production and development have shaped the

industry in 2024. This is also reflected in the articles MAFO published in 2024. Here are the top five technology

articles you should have read in 2024. All MAFO issues can be found here: mafo-optics.com/magazine/

1.

Digitalization and the internet of things

Issue 01/2024 The fusion of digitalization and the Internet of Things

(IoT) is poised to usher in a new era for industrial producer across various

industries, specifically within the ophthalmic industry with it´s one piece

flow mass production. In order, to create the lab of the future through technology, it is

imperative to understand these technological advancements and how labs need to adapt.

By Dr. Michael Kreis and Xavier Bultez

2.

Adaptive smart glasses

Issue 02/2024 Presbyopia affects everyone at some

point. To address that need Der ground-breaking progress

has been made in recent years, particularly in the field

of spectacle lenses with liquid crystal lenses. This article gives

a brief insight into the developments of adaptive optics, the

corresponding structure of liquid crystal lenses and the

resulting benefits in practice. By Lena Petzold

3.

Myopia management lenses

Issue 03/2024 The global surge in myopia prevalence has raised concerns

among practitioners, driving the need to develop effective myopia management solutions.

A lens with asymmetric myopic peripheral defocus (MPDL) has been specifically designed

to address the problems related to progressing myopia which fully corrects the refractive error at

the fovea while inducing a myopic defocus on the peripheral retina. Furthermore, this design is

produced by means of freeform technology, eliminating the need for special semifinished products.

By Eva Chamorro and Jose Miguel Cleva

10

MAFO 1-25

SPOTLIGHT

4.

Automated cosmetic inspection

Issue 05/2024 To date, trained human experts have the sole

responsibility to check each lens for surface irregularities. This purely

manual process is strictly regulated by each lab’s in-house quality

standards. It is both labor intensive and dependent on the inspectors’ perception.

With the development of a smart system – that can automate the process with

the help of artificial intelligence (AI) – this has changed. The system takes over

a vital role in supporting the quality control: it inspects lenses and mimics the

companies’ individual decision-making patterns to reflect a labs’ unique quality

standard. By Dr. Marcel Mahner and Kim Kathrin Leidig

5.

Lenses for visually impaired people

Issue 01/2024 Counterintuitively, the health care improvement

that we have witnessed in recent decades and the resulting

increase in life expectancy have raised the number of visually

impaired people. This happens because most eye diseases that

cause vision loss are age-related, so their prevalence increases

as more people enter the older population group. By Gaetano Volpe

and Pasqualle Fanelli

Spoiler for 2025: Blockless generating

Issue 01/2025 To be fair, this article is published in this issue and is therefore not part of

the review of 2024. But it was for sure a huge trend topic in 2024 as blockless generating

is still one of the most discussed topics in the lens manufacturing industry. This will

certainly remain the case in 2025, as technology is constantly evolving. Read the article

about “Opportunities and challenges of blockless lens surfacing technologies” on page 12.

More articles on this topic will follow in 2025. ◆

MAFO 1-25

11

Special: Lab Management

TECHNOLOGY

Blockless lens surfacing

technologies

Opportunities and challenges

In the ophthalmic industry, the process of lens surfacing has been largely dominated by alloy blocking,

a technique that has stood as the industrial standard for decades. Approximately a decade ago, Satisloh

introduced ART (Alloy Replacement Technology), providing the first viable, alloy-free and environmentally

friendly blocking alternative, which has since been widely adopted and used in hundreds of lines around the

world. Despite the advances that ART has made, the industry now faces a significant question: to what extent

will the future of lens surfacing be blockless, and when will this transformation happen? By Dr. Michael Kreis

Before exploring a possible blockless future, it is important

to understand why lens blocking is so important in lens

processing. Both alloy and ART block-pieces play a crucial

role in ensuring precise positioning, stability, and protection

of the lens throughout the production process.

Why is a blockpiece needed?

Here’s a breakdown of why it is needed and what functions it serves:

Ensure positional accuracy: Blocking ensures accurate positioning in

all six degrees of freedom for the lens, including three rotational and

three linear movements. This precision is critical to accommodate various

lens geometries, such as front side progressive, bifocal, and trifocal lenses,

as well as lenses with features like tints, gradients, or polarization.

Keep the lens in position during cutting: The block-piece stays as a

reference during all cutting operations. Therefore, the blocking technique

needs to provide mechanical strength and rigidity.

Support of the lens during surfacing: Especially in the fine cutting

stage with a diamond turning tool the block provides mechanical

stability, preventing the lens from flexing or deforming due to cutting

forces. Choosing a block-piece that provides maximum support, reduces

12

MAFO 1-25


TECHNOLOGY

the risk of deformation and increases the quality of the cut, resulting

in high-quality finished lenses which maintain their intended curvature

and thickness through each production stage. This support is particularly

important for thin lenses or lenses made of softer materials like

polycarbonate. Choosing the right surface coverage allows processing

lenses with thin edges.

Transportation: Once blocked, lenses can be safely transported in a

job-tray through various stages of production, including cribbing,

milling, turning, polishing, and in some cases AR coating, without

losing positional alignment while having protection because the lens

is not touching the tray.

In a blockless process all these functionalities must be redesigned to

produce lenses with the same quality and consistency.

A new approach to blockless surfacing

Blockless surfacing aims to streamline and simplify the process steps

by reducing the need for separate machines for each stage. However,

blockless technology also presents new challenges (Fig. 1).

Satisloh is actively working on a blockless surfacing solution utilizing

their well established and proven technologies and processes. The goal

is to create a reliable, blockless line that integrates processes from other

Satisloh machines, holding, aligning, and positioning lenses without

a traditional block.

The new generator is based on the well-known VFT-orbit-2i . Modifications

like a pre-cribbing feature, lens positioning technologies derived

from the ART Blocker-A and a specific vacuum lens reception are enabling

it to function as a fully blockless generator.

Fig.1: Example for lens deformation. Picture: Satisloh

Fig.2: Future blockless technology: generating, engraving & polishing.

Picture: Satisloh

MAFO 1-25 13


TECHNOLOGY

Fig.3: Now and future chain process. Picture: Satisloh

Meanwhile, polishing will be performed in a redesigned Multi-FLEX-2

machine including new features that process lenses of various types

without a block-piece (Fig. 3).

Multitasking machines versus modular systems

One critical consideration for labs interested in blockless is the choice

between multitasking machines and modular loop or line setups with

separate machines. Lens production requires multiple stages, each

with varying demands depending on lens material.

For instance, polycarbonate lenses are faster to process in the turning

stage, but polishing can take much longer than other materials like

CR39 or high-index lenses. The ophthalmic industry is unique, requiring

a high capital investment while having high numbers of individual

work pieces produced in a “one piece flow”.

Having lines running 24/7 with the highest possible utilization and

output is key to competitiveness. Due to this very specific way of

manufacturing, many decisions revolve around trade-offs in efficiency,

flexibility, and downtime management.

Multitasking machines integrate multiple processes into one unit, which

simplifies workflows but suffers from lower overall efficiency due to

compounded downtime; if one module fails, the entire system halts.

In contrast, modular loop or line systems decouple process steps by

using separate machines for each task, such as multiple blockers,

generators, and polishers. If one machine goes down, others in the

loop can still operate, maintaining production flow.

Besides reducing the impact of individual machine failures, this approach

allows for superior load balancing with different materials and

improves overall system efficiency. Due to the generally higher output

separate machines can also be competitive in terms of lens per hour

per square foot and investment per lens per hour.

There are different opinions on which option is fundamentally better,

and it depends on the requirements and needs. But from Satisloh's

perspective the loop or line configuration remains the preferred option.

Its modularity enables better line balancing, easier maintenance, and

a reduced risk of system-wide stoppages.

This preference is reinforced by evidence from other production industries,

where separate, multi-functional machines have demonstrated

greater efficiency than all-in-one solutions.

Opportunities and benefits of blockless technology

The shift to blockless technology offers numerous potential advantages,

especially in terms of production simplicity and efficiency:

▶ Fewer production steps: Eliminating two stages, blocking and deblocking,

shortens processing time.

▶ Reduced set-up times: Simplifying the process reduces set-up times,

allowing faster transitions from one stage to another.

▶ Lowered material costs: Eliminating block pieces and blocking

consumables reduces operational expenses.

Challenges of initial approaches to blockless surfacing

From Satisloh´s perspective the initial approaches to blockless technology

that have been recently introduced to the market have shown technical

and operational limitations that need to be addressed before the

technology can become a viable industry standard.

On the one hand this is a reduced working range: The front and back

lens curve are significantly limited, as well as the diameter range, the

lens material choices and non-rotationally symmetric surfaces like

front side progressives cannot be processed.

Another challenge is reduced throughput: Due to additional machine

functionalities required for blockless processing, throughput of current

14

MAFO 1-25


TECHNOLOGY

Fig.4: Test job results with: CR 39 | FC 2.5 | BC-2.00/-4.00 | Add 2.00 | ø 60mm. Picture: Satisloh

approaches is lower than traditional blocked processes. This limitation

is critical for high-volume labs where maximizing production capacity

is a top priority. And finally line balancing and machine downtime is

a challenge: With traditional blocking, multiple machines handle

specific stages of production. If one machine experiences downtime,

the rest of the line can often continue. This often does not apply to

multitasking machines that handle multiple steps, and where any

machine downtime impacts the entire process. This limitation underscores

the importance of line balance and redundancy in high-volume

production settings.

Initial results

Satisloh’s initial tests with the company’s blockless system have shown

promising results. For example, a CR39 progressive lens with a base

curve of 2.50, back curves of -2.00, and -4.00 in the two major meridians,

and an addition of 2.00 was processed on the blockless system. The

quality and cosmetic results were comparable to lenses processed with

ART blocking technology in both cosmetic and optical quality.

Furthermore, preliminary testing across various materials, prescriptions,

and diameters has shown that almost the entire range of materials and

geometries can be processed with only small limitations. ◆

Overcoming blockless technology limitations

The new approach aims at overcoming these limitations by introducing

several solutions:

Patented pin vacuum reception: Satisloh’s pin vacuum reception

functions similarly to a pin-point impression mat, combined with a

protective tech membrane and vacuum-based grip, providing the

support needed to hold the full lens diameter securely without a traditional

block. Tests have shown that this technology holds the lens as

firmly as the ART blocking process.

Integrated smart cribbing technology: Integrated into the blockless

generator, smart pre-cribbing technology eliminates knife-edge lenses,

preventing damage to the pin vacuum reception, while processing lenses

of a wide range of diameters and almost unlimited prescription range.

Throughput: Based on Satisloh´s proven technology, and processes we

expect the same quality results with only a slightly lower throughput

reaching 80 lenses per hour.

Line balance: By ensuring compatibility with current line or loop

configurations, Satisloh’s blockless machines will work alongside

traditional systems, offering flexibility and reducing potential disruptions

as labs transition to blockless surfacing.

Dr. Michael Kreis

Dr. Michael Kreis joined Satisloh and the optical industry in 2016. He

is VP Global R&D for Satisloh, a leading manufacturer of surfacing,

coating and finishing equipment. Kreis holds a Dr.-Ing. degree in

Production Engineering from the Technical University Darmstadt.

Besides his research activities on machine tool vibration behavior,

his previous experience includes R&D management for high speed

milling machines at Datron (Mühltal, Germany) and for steel beam

processing installations at Kaltenbach in Lörrach, Germany.

16

MAFO 1-25

HARD COAT CLEANING TINTING PERIPHERALS CONSUMABLES EXPERTISE

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tints full colored lenses. It even provides 2 -10 digital gradient systems with

which you can customize the size and position of gradients. The tinting tank

capacity is 5 litres, with easy removable tanks and a flexible drain with a

3-way valve. It also features full temperature control, accurate to +/- 1°C.

A user-friendly HMI, complete modularity and an option for modular extraction

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LIVE ON SITE

Addition at the touch of a button

A visit at Morrow in Belgium

A Belgian start-up has a product that many people have long dreamed of: glasses with combined far and

near correction, but with the comfort of a unifocal lens. The addition is done electronically and activated

via touch of a button. The 3D-printed smart glasses are already on sale in some regions. MAFO visited the

company to see the production process and test the smart glasses. By Hanna Diewald

We are in an industrial area near the Belgian city

Ghent, looking for the start-up Morrow. The young

company's offices and production facilities are

supposedly hidden in a large brick building. A

discreet nameplate at the entrance to the building is the only indication

that we are in the right place. We take the elevator to the fourth floor,

where we will meet later the CEO Frederiek Ysebaert and his team.

Addition with one click

The glasses we are seeing here today are something very special. They

are designed to make the dream of many people come true: addition at

the touch of a button.

The glasses are suitable for presbyopes. At the same time, however, they

are designed to do without the typical limitations of progressive lenses.

For example, the aim is to completely eliminate distracting aberrations.

Instead, users should benefit from a large, wide distance range and a

smaller near range, the addition of which is only “switched on” when

required. However, the current model is more or less a hybrid of smart

glasses and progressive lenses ‒ but more on that later.

“After years of research, I think we launched one of the most innovative

technologies in the market for presbyopic people,” says Davide Airey, Chief

Sales Director, proudly describing the glasses. “Progressive lenses have

been one of the most important innovations of the eyewear market. But

at the same time, they are a compromise between far and near distance.”

Smart and 3D-printed

Ahead of us lies a model box with different versions of the smart glasses,

which are also available for opticians to show customers. The frame is

currently still 3D-printed, but will be available in other materials in the

future.

18

MAFO 1-25

LIVE ON SITE

Pictures: Hanna Diewald

The middle layer of the “lens sandwich” is created from huge rolls of foil.

Preparing the films requires maximum concentration.

The current model is available in different colors and shapes. Visually,

it is similar to other 3D-printed frames, although the temple must of

course be slightly wider, as this is where the technology and the button

are housed. The glasses weigh around 40 grams and the battery should

last around two days before the glasses need to be recharged.

The spectacle lenses look in the area for distance viewing like any other

transparent lens. However, one can see the potential reading area in the

lens, which is similar in size to that of a bifocal lens. This is because at

the point where the addition is generated by clicking, you can see a film

shining through, with fine rings and dots visible.

However, in the wearer´s face this zone of the glasses is hardly recognizable

at first glance.

The liquid crystal lens sandwich

Now we want to try the glasses. A customer who orders the glasses will

of course receive them in the appropriate diopters. For us, the test is a

small compromise, as the distance is not corrected. Nevertheless, it is

clear that the addition can actually be produced at the touch of a button

and makes reading easier. The glasses function as they should ‒ but how

exactly does it work?

The Chief Sales Director explains that the glasses are constructed like a

sandwich. In the middle of the “sandwich” are liquid crystal lenses that

change their orientation when tension is applied so that the light is refracted

more or less strongly. Additionally, a normal spectacle lens sits

both in front of and behind the foil with liquid crystal lenses.

Active and passive addition

However, there are currently still limitations. For example, the electronically

generated addition is still limited to one diopter. Nevertheless,

many people who require a higher addition are already wearing the

glasses. To make this possible, the company works with a trick they call

passive addition.

A progressive lens with slight addition is used for one part of the sandwich

lens. The additional addition of the liquid crystal film adds up the power.

However, the aberrations remain low, as it is usual with low additions

in progressive lenses.

In the middle of

the "sandwich" are

liquid crystal

lenses that change their

orientation when tension is

applied so that the light is

refracted more or less

strongly.

MAFO 1-25 19

LIVE ON SITE

Using a special process, the foil and two lens blanks are combined to

form a so-called e-blank.

Finished e-blank.

In future, it should also be possible to further increase the active addition.

There are also plans to increase the size of the addition zone. At the

moment, the size of the special area is similar to that of bifocal lenses.

If the start-up succeeds in significantly enlarging this field, the glasses

would also be extremely exciting for working at the computer and other

screen-based activities and much more.

Now that the basic questions have been answered, Anshul Sharma, Head

of Operations, shows us around the production facility.

Under yellow light

Many important steps in production take place under the strictest hygienic

conditions in a cleanroom (ISO 6). This means we have to change clothes

before entering the critical area. A smock has to be worn, shoe covers,

a cap for the hair and of course a face mask ‒ absolute cleanliness is

mandatory here.

We enter a yellow-lit room, which is once again protected by a slatted

curtain. Highly concentrated employees are working on the first steps.

“Here we have open layers. That's why it has to be 100% clean. You also

see that we have light sensitive materials here, like adhesives, which are

UV sensitive. That's why everything is done under the yellow light,”

explains Sharma.

Here two plastic substrates are adhered together using a UV sensitive

adhesive dispensed through an industrial inkjet printer. Then, prepunched

substrates are filled with liquid crystal under vacuum using a

special machine. From the outside, the liquid crystals look like any other

transparent liquid.

In the small production area, you can see very different machines put

together to create a semi-automated pilot production line. Some manufacturer

brands are well-known in the ophthalmic industry, others not

at all. The Head of Operations, Anshul Sharma explains why this is the

case: “Market existing tools are there for certain applications. But we

need to adapt them to make them work for our processes. That's one of

our biggest challenges when you come from producing like 20 samples

in a month, and then taking it to like >400 samples a month. That's one

big goal to increase the throughput further.” After quality control of the

filled films, it's on to the next step.

Assembly area

In the next room, liquid crystal lens stack and ophthalmic lenses are

assembled to generate ophthalmic industry compatible puck called

e-blanks. The special machined fronts are received from their partner

Tokai. Once a customer order is placed, the e-blank is sent back to the

manufacturer Tokai. Only now is the progressive surface milled into

the lens. This is why you can still see the block piece on the e-blanks

at Morrow.

However, the special sandwich lens is not yet finished and also the production

process in Belgium is not yet complete. The coating is still missing

and, of course, the lens still needs to be edged. These steps will be carried

20

MAFO 1-25

Morrow team (from left to right): Frederiek Ysebaert (CEO), Davide Airey

(Chief Sales Officer) Tom Van den Eynde (Head of R&D) and Anshul Sharma

(Head of Operations).

The 3D-printed Morrow-glasses.

out again at Morrow in Belgium as soon as the e-blank with the right

diopters and design comes back from Tokai.

As the special lens cannot be coated with conventional vacuum coaters,

the start-up uses film lamination technology from the manufacturer

Satisloh. With this technology, the anti-reflective coating and the hard

coating are laminated onto the lens in the form of a special film. In the

final step of lens production, the lens is edged using a MEI edger.

Lens and frame combined

The final step is to combine the 3D-printed frame with the special lens.

This is no trivial matter, as electronics are built into both the frame

temple and the groove. The Belgians therefore use a patented technology

in which a conductive layer and a special coating are used to connect

the two components.

The smart glasses are now ready. But how do the smart glasses reach

customers?

The special glasses are sold exclusively by opticians and are currently

only available in Belgium and France. But the company wants more.

New markets are being closely observed and strategies developed. In

five years, the glasses should be available on at least three continents:

America, Asia and Europe.

So far, the start-up has hundreds of customers and not yet thousands,

explains CEO Frederiek Ysebaert. Step by step, however, the aim is to

go further and make the product even better.

Ambitious goals for the coming years

Ysebaert would like to expand the frame materials in order to make the

models even more fashionable and chic. In addition, the active electronically

generated addition should produce more than one diopter in the

future.

And last but not least, the company is working on ways to extend the

active part to the entire lens. However, this is also about sales strategy.

The current retail price is already around 1,200 euros. As the liquid

crystals are expensive, it is important to consider whether extending the

active part is also worthwhile from a financial perspective.

Work is also being done on a way to keep the frame separate from the

lenses in the long term. This would mean that, thanks to the special

electronic lens, every frame could become smart glasses with switchable

addition. The potential is likely to be huge, because even if the glasses are

not of interest to absolutely every presbyope, there are target groups that

are likely to find the glasses particularly exciting. “The obvious target

audiences are people that already have issues with progressive lenses ‒ the

non-adapters ‒ and young presbyopes that want to postpone the day that

they are actually progressive wearers. But also all people with active

lifestyles will benefit more from the technology than others,” summarizes

the CEO. With ambitious goals in mind, the company is looking to the

future and we are curious to see when we will be able to buy the first

glasses with addition at the touch of a button here at the optician around

the corner. ◆

MAFO 1-25


TECHNOLOGY

Additive manufactured coatings

Digital coating offers new customization opportunities

The eyewear industry has long relied on conventional methods for lens production and coating. In terms

of coatings, the start-up flō Optics now wants to revolutionize this market. The first market-ready machine

will soon be presented. Find out what's behind the technology. By Dr. Claudio Rottman Savion

The company plans to pioneer lens coating technology

and transform ophthalmic labs by merging precision,

sustainability, and creative freedom. With its digital

coating system, the company plans to deliver customization

and efficiency while at the same time addressing current industry

challenges such as inventory cost, production inefficiencies, and

environmental impact.

As traditional lens coating processes are well proven for mass

production but at the same time, are often based on rigid and resource-intensive

techniques that limit design flexibility.

From flō Optics’ perspective, the advent of direct digital coating

technologies represents a quantum leap in optical manufacturing,

offering many capabilities in lens surface modification. Furthermore,

the procedure is easy: opticians capture desired colors or

22

MAFO 1-25


TECHNOLOGY

patterns using the provided software and send it to the Rx lab

with their order. The digital files are then transmitted to the

printer, and finally, the coatings are applied directly and accurate

onto the lenses.

Digital printing process

flō Optics’ additive manufacturing technology for spectacle lens coatings

is a modular multistage production line in which functional optical inks

are digitally printed directly onto the surface of any type of Rx and

non-Rx lenses.

In this modular coating system, lenses are transferred between various

stations for surface treatment, digital printing, drying and inspection.

The patent-pending process produces photochromic, tinting, and hard

coat functional coatings, which are characterized by an engineered

multilayer/multi-material optical stack structure.

Structured multilayer/multi-material coatings are produced by a series

of non-contact ink deposition print heads, controlling the process at

the level of a single drop. The level of material deposition control enabled

by the coating process enhances the performance, repeatability, and

quality of the functional coatings.

Photochromic coatings produced by the company’s proprietary

multilayer/multi-material approach are a prominent example of how

The patent pending

process produces

photochromic, tinting, and

hard coat functional

coatings.

engineered layers have a direct impact on performance. In this case,

the layer's chemical and mechanical properties create an optimal environment

for the photochromic dyes, potentially allowing a faster

fading time than existing spin photochromic coatings.

Countless possibilities

The digital platform supports a wide spectrum of coating designs, from

subtle seasonal tints and gradients to complex, customer-specific

patterns, all achievable without carrying semi-finished inventory.

Photochromic coatings also achieve good performance in a variety

of colors and gradients and all imaginable patterns are possible. For

general tinting, all colors requested by the customer are possible, and

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Additionally, the system supports the introduction of new types of

materials that traditional processes are not able to handle, or that are

too expensive if applied on all the lens surfaces. And finally, the digital

workflow integration is a seamless software-driven process that

transforms coating from a purely mechanical operation to a data-driven,

programmable manufacturing step.

Fig. 1: Examples of customized lenses. Picture: flo Optics.

the tinting ink can be discretely deposited on any pre-determined

area of the lens (Fig.1), with digital printing accuracy and repeatability.

Also, hard coatings can be applied with enhanced durability and

without batch processing. Whether on traditional lens materials or on

challenging substrates like polycarbonate, the system delivers consistent,

high-quality finishes.

Coating application mechanism

The high quality is achieved by several steps. Firstly, by a digital

printing interface that converts digital design specifications into

precise coating instructions.

Next, a controlled droplet deposition ensures uniform coating distribution

with minimal material wastage, and finally, the real-time

calibration continuously monitors and adjusts coating parameters,

with an inline inspection module using image processing and

spectrometry.

Every produced lens is analyzed, and data is provided on product

and process quality. The digital coating system introduces several

critical technological advances:

Why digital coating?

The demand for personalized, sustainable, and cost-effective eyewear

is growing. The start-up provides a solution that addresses those needs

while enhancing lab profitability and customer satisfaction. Traditional

coating methods require maintaining large inventories of pre-coated

lenses, many of which risk obsolescence. This system should enable

labs to coat lenses on demand, reducing overhead costs and waste.

Some examples of the economic advantages are: elimination of

semi-finished inventory holding working capital costs, reduced

material consumption, and greater production flexibility, which

accommodates seasonal trends or custom orders.

Sustainability redefined

The digital coating process significantly reduces water and energy

consumption while minimizing waste, aligning with the growing demand

for green manufacturing. The company estimates a reduction in water

consumption of around 80%.The chemical waste is reduced compared

to a traditional process and the process leads to minimized transportationrelated

carbon emissions due to on-demand production.

From flō Optics´ perspective, the digital coating technology marks a

critical inflection point in optical manufacturing. It transforms lens

production from a standardized industrial process to a flexible, datadriven,

and environmentally conscious technological ecosystem. ◆

Precision micropatterning: Enables coating application with micron-level

accuracy, transcending traditional dip-coating or spray techniques.

Material substrate versatility: Capable of applying specialized coatings

across diverse lens materials, including challenging substrates like

polycarbonate and high-index polymers.

Material science and coating dynamics: The digital coating technology

leverages advanced material science principles like inkjet materials

formulation that ensure optimal coating performances across diverse

lens substrates.

The micron-level-accuracy application enables the creation of ultra-thin,

uniform protective layers. The customizable surface modification

allows introduction of specific optical, protective, or aesthetic

properties.

Dr. Claudio Rottman Savion

Dr. Claudio Rottman Savion is the CTO and founder of flō Optics Ltd.

He has more than 25 years of experience in leading multidisciplinary

research in the field of digital and additive manufacturing.

He was Chief Chemist for printed electronics in the FPD division of

Orbotech and the Chemistry Manager in the 3D printing Company

Objet (today Stratasys). In his last position before founding flō Optics,

Claudio was part of the core team of HighCon Ltd., serving as Materials

and Technology R&D Manager. Claudio holds a PhD in Chemistry from

the Hebrew University of Jerusalem, Israel. He is the author of more

than 70 patents and scientific publications related to the different

areas of his professional career.

24

MAFO 1-25

Celebrating

20 years

innovating

with you

See Us at MIDO and

Vision Expo East 2025

Scan to Connect

www.iotlenses.com

TECHNOLOGY



Digital light fields for vision care

What does the future of subjective refraction look like? A Swiss start-up has an answer: refraction

should be digital, offer almost unlimited display options, and also be independently manageable by the

customer. Subjective refraction with the help of light field displays would therefore change the traditional

way of doing the subjective refraction with a phoropter or trial frame set tremendously. Even a “refraction

automate” in a shopping center is theoretically conceivable in the future. This article explains how the

technology works and what it offers. We also spoke to Dr. Tomas Sluka, developer and founder of the startup

CREAL, in an interview. Article based on CREAL whitepaper | Interview by Hanna Diewald

Subjective refraction has not changed significantly for 100

years. Opticians, optometrists and ophthalmologists normally

use a phoropter or trial frame set to practice their conscientiously

learned craft. But is this type of refraction really still

up to date?

The new technology from the company CREAL, founded in 2017, offers

completely new possibilities for subjective refraction. A prototype with

the light field display technology is currently being tested by various players

in research and industry.

The system is not yet on the market, but that is only a matter of time. Zeiss

Vision Care has recently invested in CREAL and both companies signed

a license agreement.

The idea

The Swiss startup was founded with the mission to develop a near-eye

3D display taking care of the user’s eyes. The developed light field display

technology should enable users to have a healthy and natural visual

experience of digital imagery, by supporting the natural behavior of the

26

MAFO 1-25

TECHNOLOGY

Fig. 1.1: Each perspective of the light field is projected to its corresponding viewpoint on the eye.

Fig. 1.2: Image perceived by the eye when the eye accommodates

close (bird’s light rays combine on the retina).

Fig. 1.3: Image perceived by the eye when the eye accommodates far

(tree’s light rays combine on the retina).

human eye. This new type of display system provides correct focal depth

to the digital content, and can place it at any optical distance and/or

respectively apply arbitrary spherical, astigmatic or prismatic power to

the projected image.

Furthermore, images with different corrections at different distances

can be applied and displayed simultaneously. Any device built on such

technology could be also made “intelligent” and controlled by a simple

touch screen, allowing for an unassisted procedure carried out by the

eye care practitioner and, if appropriate, the patient.

Therefore, the company believes that digital near-eye light field display

could bring a revolution to numerous optometric, optical and ophthalmological

applications, especially in subjective refraction.

second, the full 3D digital scene is recreated in front of the user’s eyes.

The digital light field technology is also suitable for displaying graphically

rich content in VR and AR. CREAL already embeds it in its patented

light field headset evaluation kits (Fig. 1.4).

Digital light field technology for optometry

Current eye examination procedures have not changed much in over

100 years; with eye care practitioners (ECPs) still using physical lenses

and test charts in refraction. Optometry products based on the new

digital light field technology can bring a significant change to the industry

and can offer many advantages.

The digital light field display

Light field imagery is a genuine representation of how light exists in the

real world. It therefore provides highly realistic digital imagery with

natural focal depth, enabling the digital content to blend seamlessly with

the real world, and removing any visual conflict causing eye strain and

nausea.

The light field display technology projects a sequence of slightly different

perspectives of a digital scene (the light field) to the eye. Each perspective/

image is projected through its corresponding virtual viewpoint placed

by the user’s pupil. By sending more than 6000 in-focus images per

Fig. 1.4 & 1.5: CREAL´s current device (left) and future prototype (right)

for subjective refraction. Pictures: CREAL

MAFO 1-25 27

TECHNOLOGY

Self-contained, space efficient and simultaneous

displaying of different powers

The device based on the digital light field technology is fully self-contained.

The displayed image originates directly in the device itself with optical

distance reconstructed fully digitally.

The size of the device is to be further reduced in the future, resulting in

a small, effective tabletop instrument or even a head-mounted VR

headset.

Furthermore, different spherical and astigmatic power can be displayed

simultaneously. Objects or images with different optical power applied

can be shown next to each other in a single screen. This brings several

benefits:

▶ The user can easily compare which image is seen best, because the

user sees them simultaneously next to each other. For example,

letters with a range of diopters are shown simultaneously.

▶ Simultaneous or comparative images projected at the same time

(especially for astigmatic evaluation) give the user more confidence

in their answer. ECPs might hear less often: “I am not sure”.

▶ The user can identify which is seen best, picks it and quickly moves

to a finer refraction selection.

▶ The comparison between different powers next to each other allows

for faster assessment than comparing one after another in traditional

devices.

▶ The process can remove the need for initial measurement with an

autorefractor.

Real-world images and instant change

of digital content

The user is shown real-world images and any flat image, 3D object, or

even animations can be displayed. This means:

▶ More relevant and recognizable scenarios can be displayed to evaluate

refraction.

▶ A variety of different symbols or images, including 3D objects, can be

used for children or adult patients for whom standard symbols might

be hard to recognize/name.

▶ Application-specific symbols can be designed.

▶ Information can be displayed to guide the user through the procedure.

It is also possible to show users relevant imagery such as computer

screens, mobile phones, and television. And images are seen at appropriate

distances, all at the same time.

Additionally the shown content can be changed digitally. The device

enables randomized permutation of Snellen chart letters' position and

prescription for each measurement. This prevents users from learning

the chart leading to more reliable testing procedures. Each patient and

each measurement will be unique.

And the test procedure is very simple: with a click by the patient or ECP,

new and specific images can be instantly changed, taking the eye test

along a defined and automated route to determine the refraction. The

change of content is instant (<1/30 s), similar to a change of picture on

the screen of a mobile phone. The same applies to the change of spherical

or astigmatic power.

Flexible spherical power and astigmatic power

As the optical power is generated digitally, it is not tied to a set of preexisting

lenses. Therefore, its range and fineness are not limited by a set

of physical lenses. A major benefit is that any prescription (or comparative

prescriptions) can be generated rapidly and not limited by physical lens

combinations.

▶ Spherical power steps can be adjusted in increments: <0.1 D.

▶ Spherical power range is large (-15.00D to +12.00D)

▶ The same range applies to astigmatic power (-5.00D to +5.00D)

▶ Prismatic powers can be applied.

▶ Presbyopic prescriptions can be evaluated easily with near-field

imagery.

Interactive and fully user-controlled and/or

automated procedures

Since the device is based on digital light field technology, it can be

controlled through a tablet or similar interface. This allows CREAL to

design an interface that fully guides the user through the entire

procedure.

▶ Automated procedures: no need for lengthy subjective assessments

during the normal procedure.

▶ Multiple devices supervision by one staff member.

▶ Multiple procedures can be combined.

▶ Procedures can be entertaining (e.g. for children or patients with

special needs).

▶ Measurement procedures can be updated over the internet, allowing

immediate deployment of new procedures through the retail network

without costly and time-intensive staff retraining.

▶ Specific tailor-made procedures can be designed for niche customers

and markets.

▶ Other device input (autorefractor, lensometer) can be incorporated.

New classes of devices and use cases

All of the above and future advancements can allow for the development

of completely new test procedures or even treatment procedures; for

example: Interactive games to stimulate development focusing abilities,

such as treating amblyopia/lazy eye.

But also, color vision screenings, binocular vision testing, visual fields

examination, pilot or driver training procedures and much more. Future

potential is not limited to simple refraction.

On page 30 it follows an interview with developer and founder of the

start-up CREAL Dr. Tomas Sluka. ◆

This article is a summary of the CREAL´s vision care white paper. For

further questions please contact: visioncare@creal.com

28

MAFO 1-25

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Hard coatings and AR coatings are among the key components that make a spectacle

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Innovations for a better world.

MAFO 1-25 29

INTERVIEW

AR glasses and subjective

refraction

Interview with Dr. Tomas Sluka

A new type of technology, the so-called light-field display, was developed to enable a completely new

type of subjective refraction in future. Originally, the technology was only intended for the development

of smart glasses, but in the process the focus of the young company shifted towards subjective refraction

first. MAFO spoke with the developer and CEO Dr. Tomas Sluka about how this change came about and

what potential the technology offers. By Hanna Diewald

Dr. Tomas Sluka

CREAL was founded in 2017.

Can you explain briefly how

the idea came about to

establish this company?

It started in 2012 when the first

consumer virtual reality goggles

started appearing. While

trying them I found a horrible

kind of eye strain in them. I realized

the reason quickly: all those

glasses have a display with a fixed focal

plane and therefore the eyes are stimulated wrongly. I knew instantly

that if this problem was not solved, they would never work for me.

I found that the same problem affects a lot of people. Around 10% or

20% of people really cannot handle it and most people feel somehow

sick ‒ not from motion sickness − but from the wrong visual stimulus

that causes an accommodation conflict.

So, I started looking into research papers, patents and the industry but

I didn't see any practical solution. I got my own idea that looked more

viable to me. Then I made a display prototype at home, which worked

better than I expected. This was the moment I said: okay, I will submit

a patent, and I will start a company because this technology is a solution

to a huge problem.

What kind of problems do you solve?

We basically eliminate two key problems. One is called vergence-accommodation

conflict. It is about how the two eyes perceive depth and

how each single eye perceives depth. If you have a conflict here, the

brain evaluates it like seasickness.

The second problem is called a focal rivalry. This means for example,

that if I want to touch some virtual object with my hand, but my hand

and the object are at a different focal distance, then the eye has to change

focus between the finger and the object in my hand. You can´t see both

objects next to each other. And the third challenge is the prescription

30

MAFO 1-25

INTERVIEW

correction. With our AR display, we can fix all of these problems. We

integrate our display i n the temple of the glasses and make it work with

any lens − also exactly the one you have right now. Then we layer a

holographic film on it to realize the augmented reality.

You also want to revolutionize subjective refraction. How did

that come about?

At the beginning there were no thoughts on vision care, but it turned

out later that it was an almost inevitable consequence because the display

can provide digital version of lens-based instruments. Then we understood

that we can do a refraction testing instrument with the display. Our

early bulky prototype, an evaluation kit, became the first thing we started

delivering to vision care companies for testing.

What is the advantage for the subjective refraction?

It doesn’t depend on physical lenses unlike any other existing refraction

method, that is limited by a set of lenses or a variable lens. The main

difference to all other existing technologies is that the display can replicate

the lens purely digitally. We just upload its shape in the software and

you will see exactly what you would see through the physical lens ‒ but

in a digital environment.

Furthermore, the display does not only project the real 3D world and

real lenses. We can display whatever we want, like spaceship cockpit

seen through an ideal progressive lens for example. It is also possible to

show a comparison between high quality progressive lenses and lowquality

progressive lenses for example. This way, we can improve the

buying experience for customers tremendously.

Your technology allows patients to control the system themselves.

Where do you see the distribution channels?

The first prototype is operated by the patients themselves. They have a

clicker and they select what looks the sharpest to them − the different

corrections are shown next to each other or in a certain mixed form. Now,

as you still need an expert to explain and guide you through the process,

we plan to deploy it first at opticians and ophthalmologists, who are responsible

for vision testing, depending on the countries regulations.

However, the general idea is to make vision testing much more accessible.

You can imagine that once the device is automated and fully certified as an

automated instrument it will be the moment it can be deployed at schools,

workplaces, small shops that currently can’t afford optometrist service.

Thank you for the interview. ◆

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SPOTLIGHT

Date: Friday, February 7, 2025 (one day before Mido)

Location: Fiera Milano Rho (Italy)

Chairman: Peter Baumbach

08.30 a.m. Registering, badging, welcome coffee

09.00 a.m. Welcome by Chairman Peter Baumbach

2.00 p.m.

André Durow, brillenstudio N

High-end progressive lenses - neither

comparable nor comprehensible

09.10 a.m.

Dr. Bruno Berge & Dr. Jessica Jarosz, Laclarée

Advances on presbyopia compensation with

autofocus spectacle lenses

2.30 p.m.

Koji Abe & Miho Uechi, Nidek

Digitalization and automation of lens

tinting processes with an environmentally

friendly method

09.40 a.m.

Dr. Marcel Mahner, Schneider

The first AI-based on-block power

measurement and cosmetic inspection

within a holistic system

10.10. a.m. Sponsoring talk Lambda-X

3.00 p.m. Sponsoring talk Schneider

3.10 p.m.

Jamal El-Hindy, Filtertech

A smart investment: filtration & waste

management

10.20 a.m.

Dr. François Van Lishout & Eduardo Pascual

Automation & Robotics and IOT

Automated cosmetic inspection: enhancing

lens quality control

10.50 a.m. Coffee break

3.40 p.m. Coffee break

4.00 p.m.

Pau Artús, Horizons Optical

Next generation centering devices.

AI is taking over.

11.10 a.m.

Dr. Wolfgang Becken, Rodenstock

A generalization of the Minkwitz theorem and

its benefit for progressive addition lenses

4.30 p.m.

Dr. Tomas Sluka, CREAL

Light-field technology:

blending vision care with smart eyewear

11.40 a.m.

Dr. Hua Qi, Hoya Vision Care

How to evaluate the optical performance of a

spectacle lense with micro lens array

5.00 p.m.

Panel Discussion

The optical lab in a smart world

12.10 p.m. Sponsoring talk Ocuco

12.20 p.m.

Joanna Zhang & Xavier Bultez, Satisloh

E-ticket system: a digital job ticket that

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MAFO – The Conference

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MAFO 1-25

In a digital, smart world, the optical Lab is the linchpin between

industry and opticians. Trends like automated cosmetic

inspection, paperless production but also smart glasses or the

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the 23rd MAFO – The Conference matches the special topic:

The optical lab

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MAFO 1-25 33

SPOTLIGHT

About MAFO – The Conference

Did you know?

MAFO – The Conference takes place for the 23rd time. With a few exceptions, it has been

organized annually since the year 2000. First, it was co-organized by two optical trade

journals and later on continued by former MAFO publisher Jörg Spangemacher.

Last year, 90 participants from the

ophthalmic industry took part in the event.

In the early years, MAFO - The Conference was

held in Paris before Silmo. But when the optical

machinery industry chose Mido as its most

important trade fair in Europe, the conference

also moved to Milan.

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Filtertech’s LGEN-PAL & Sustainability

Filtertech has been a leader in filtration and waste management in the

United States for over 50 years and has served industries all over the

world. Over the last 10 years Filtertech has brought their expertise in

industrial filtration, waste management and sustainability to the eye

glass manufacturing industry.

One technology Filtertech has been most proud of is their industrial

process and waste water treatment. Many industries have waste streams

or byproducts that contain hazardous materials that cannot be safely

disposed of. The costs of disposing properly can be very expensive and

make it difficult for companies to operate. The optical industry is no

different, with many having issues disposing of alloy waste water and

spent polish.

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the LGEN-PAL series to make equipment smaller, more

compact, and an affordable process of this technology. Furthermore,

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MAFO 1-25

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SPOTLIGHT

AI-based measuring – a holistic approach

Q&A with Gunter Schneider

Schneider has closed the loop of its smart and fully automated future lab, the Modulo line, by enabling holistic

quality control – which is more integrated and smarter than ever. President Gunter Schneider explains how two

AI-based innovations make this possible: Firstly, PMD Modulo ONE, an inline power measurement system, that

allows for on-block measuring right after surfacing. Secondly, CSI-P Modulo ONE, the ultimate quality check

that combines full-map power measurement with AI-based cosmetic inspection. The data directly feeds the

system with important and quality defining information, leading to immediate logical actions.

Why are smart measuring systems essential for

lens production?

Obviously, implementing measuring systems in a lens production lab will

allow you to receive feedback about the product quality at a specific time

within the production line. It can proof the quality of the final product to

ensure customer satisfaction, but it can also help to improve the efficiency

of the production itself and save costs by identifying and even preventing

breakage. In general, a final check might be well-established, but in my

opinion, it is still being done too often manually and too late in the process.

Automated and smart measurement at an earlier stage would help to identify

quality drifts and avoid breakage, which will save valuable resources.

How has SCHNEIDER addressed this shortcoming?

To implement a holistic measuring system, we have launched two solutions

with individual approaches that add to our fully automated lab of the future.

Our smart devices will both check the quality of your product and point

out the problems that cause any irregularities. Firstly, we have an on-block

power measurement system that allows for in-line power measurement

right after surfacing. Secondly, we also have a system that combines full-map

power measurement with AI-based cosmetic inspection. Implementing

both features offers high potential to save time, costs, and ensure highest

product quality.

Why exactly does it need measurement in-line?

The logic of our full map PMD Modulo ONE is to implement an early

warning system. It will provide immediate feedback, at the earliest

moment possible. It automatically measures the diopter of a lens and

thus it’s optical effect after surfacing. Any deviations – for example caused

by worn tools or loose tape – will be detected before any further cost

intensive subsequent processing steps are started on a faulty lens, such

as cleaning, coating or edging. This will lead to significant savings in

costs and production times. The on-block method allows for on the fly

measuring and even facilitates rework – no deblocking needed.

To me, it is very important to mention that the smart system collects a

variety of information, paving the way for smart trouble shooting with

the help of the Modulo Control Center. Potential issues, such as problems

with the chiller, will be identified before they arise.

What are the advantages of the new cosmetic

inspection system?

While for the longest time automating cosmetic inspection was considered

impossible, this has now changed. Our fully automated system CSI

Modulo ONE can analyze lenses and evaluate their surface quality with

the help of AI. It reliably detects cosmetic defects, by screening the

surface for irregularities, and characterizes and evaluates them. Based

on the lab’s specific quality standards, the smart system knows what

constitutes a go or no-go. It understands what kind of defects, in which

combination, in what intensity and in which zones, is deemed

acceptable.

Now, combining cosmetic inspection with power measurement in one

machine is a real game changer: All quality defining aspects will be

assessed in one go at the end of the production process. This makes

CSI-P Modulo ONE a powerful tool to assure and comply with quality

standards of outgoing goods.

What are your future visions?

We at Schneider believe that beyond full-automation, AI will further

revolutionize the ophthalmic industry. A huge amount of data can be

useless, if not correctly classified and turned into useful information

that leads to actions. AI can help make the best out of data and optimize

processes at a high level. Instead of just becoming faster, ophthalmic

labs will be able to grow smarter than ever.

MAFO 1-25 35

SPOTLIGHT

About MAFO – The Conference

Did you know?

In 2024, the organizers welcomed participants from all over the world. Around 20 nations were represented.

The selection of speakers also represents the international character. In 2025, they will come from seven different countries.

The event is moderated by the long-lasting chairman Peter Baumbach.

He together with 15 speakers will shape MAFO - The Conference in 2025.

Participants can also look forward to an exciting panel discussion on the topic of “The optical lab in a smart world”.

PR-ADVERT

Innovative Metrology for Myopia Control

Lambda-X Ophthalmics, a global leader in advanced optical metrology

systems, is announcing the release of the NIMOevo-SPL, an innovative

metrology instrument designed to simplify the measurement of myopia

control spectacle lenses featuring complex microstructures.

SPL

Measuring spectacle lenses with intricate designs and microstructures

has traditionally been a complex and labor-intensive process. Operators

needed to carefully align lenses and navigate through cumbersome

procedures, often requiring highly specialized skills and still ending

up with disappointing quality results. The e NIMOevo-SPL instrument

is taking advantage of Lambda-X’s high-precision wavefront measurement

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36 MAFO 1-25

MAFO 1-25

PR-ADVERT

SPOTLIGHT

InnovaWeb:

The Future of Optical Lab Management

InnovaWeb is a secure, web-based module within Innovations Lab Management Software (LMS) developed

by Ocuco. It enables lab managers and technicians to access and streamline lab operations remotely. With

features such as order tracking, status updates, customer management and data-driven decision-making

tools, InnovaWeb empowers labs to enhance efficiency and adaptability in an ever-evolving optical industry.

From its inception during the COVID-19 pandemic in 2020 to its current

status as a fully-fledged solution, InnovaWeb is redefining lab management

by seamlessly bridging the gap between remote work and operational

efficiency.

A Solution Born of Necessity

As the global shift to remote work took hold, Ocuco recognized an

opportunity to address a widespread challenge: enabling Customer

Service Representatives (CSRs) to work seamlessly from home while

maintaining exceptional service quality.

The answer was InnovaWeb. The platform's Minimum Viable Product

(MVP) prioritized addressing optical labs' challenges by enabling seamless

remote workflows while minimizing costs and improving system performance.

Key functionalities included real-time order tracking, shipping

updates and tools to facilitate effective CSR communications.

Principles Behind Development

According to Dan Baker, Lab Development Manager, InnovaWeb was

designed around a few key principles:

▶ Searchability and Context: Tracking and order management were

merged so that users could explore data associations. For example,

clicking "On Hold" orders while reviewing outsourced jobs helps

identify workflow issues.

▶ Simplified Multi-Tasking: The browser-based interface enables users

to open multiple tabs for different tasks, allowing seamless switching

between functions.

▶ User-Centric Design: Features are built to integrate essential information

seamlessly, presenting order details and tracking history in a

single view.

▶ Focused Value Delivery: Each release addresses a complete operational

need, enabling labs to benefit from updates without waiting for a

fully developed system.

What Sets InnovaWeb Apart

InnovaWeb's modular approach to development ensures labs can adopt

features incrementally, maintaining operational stability while integrating

new capabilities. The platform also introduces a value-based licensing

model, making features accessible at affordable rates and scaling costs

as new modules are added.

Most importantly, InnovaWeb sets a new standard for security. Built on

industry-standard frameworks, InnovaWeb protects sensitive data and

ensures compliance with modern best practices.

Delivering Real Value

InnovaWeb addresses fundamental lab needs, offering advantages such as:

▶ Remote Access: Browser-based functionality allows secure access from

any location with a VPN connection, eliminating setup complexities.

▶ Simplified Operations: An intuitive interface reduces the need for

tracking stations and pole displays while improving productivity.

▶ Enhanced Security: Advanced measures safeguard sensitive data.

▶ Actionable Insights: Customizable dashboards, interactive reports,

and real-time data enable informed decision-making.

▶ Optimized Processes: Tools for order inquiries, status updates, and

report generation improve efficiency.

▶ Intelligent Alerts: Automated notifications based on predefined

criteria help prevent disruptions.

Looking Ahead

As Ocuco continues to develop InnovaWeb, the platform becomes increasingly

robust, with new functionalities released in every update.

From enhanced reporting tools to deeper integrations, InnovaWeb remains

committed to addressing both current and future challenges in lab

management.

"InnovaWeb represents our commitment to listening to our customers.

We're not just solving today's problems — we're anticipating tomorrow's

challenges," explains Dan Baker, Lab Development Manager.

For more details on InnovaWeb,

scan the QR code.

MAFO 1-25 37

SPOTLIGHT

Join MAFO –

The Conference

2025

MAFO - The Conference is a unique meeting place for the ophthalmic

lens industry in Europe. The industry meets here the day before Mido.

This year 11 top-class presentations and a panel discussion make the

event a must-attend event for all those who want to find out about the

latest trends and processes in ophthalmic lens production.

In addition to the many specialist presentations, there will also be

plenty of opportunity to exchange ideas with like-minded people over

good food, coffee breaks and cocktails. Before moving on to the turbulent

Mido trade fair a day later.

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LensWare

Digitalization drives the business: After the LensWare focus in the LMS development had

been on mass production topics and there especially the production optimization, since the

last 5 years there had been successful intensified efforts to deliver complete ERP packages, that

comprise also sales, inventory, logistics and routing features, not only for ophthalmic products,

but also for frames and trading articles. Several highly complex migrations had been performed

for midsized and larger ophthalmic labs. Within the last year's efforts to meet the requirements

of the LensWare lab partners, a powerful WEB ordering platform had been developed, based

on a former Windows installable ordering client solution. By a controlled evolutionary growth,

the LensWare community expanded recently to 26 employees. New offices had been established

in Africa and in the Middle East, to be more present for the partner labs in those areas.

www.lensware.de

38 MAFO 1-25

PR-ADVERT

SPOTLIGHT

Total Lens Quality Control –

A&R fully integrated solution

“The key is to get faster while maintaining high quality standards.”

This is how our interview at A&R concluded with Thorsten and Peer Wageman of Wetzlich – a company

driven by their passion for technology and their continuous pursuit of innovation. Always seeking cuttingedge

solutions to set themselves apart, they naturally partnered with Automation & Robotics (A&R) to

pioneer the integration of automated cosmetic inspection in their operations.

In today’s rapidly evolving ophthalmic landscape, the expectations placed

on optical labs are higher than ever. The industry is moving towards

smarter, faster and more efficient workflows. At the center of this transformation

lies one key element: TOTAL LENS QUALITY CONTROL.

Automation & Robotics is recognized as the leading partner for lens inspection

– power, prism, addition, shape, mapping, thickness, polarization

axis, color, coating... and from now: cosmetic inspection. This important

quality check ensures that every lens not only meets individual prescription

but also meets the highest visual standards, empowering labs to deliver

perfection every time.

“Our primary goal is to enhance efficiency — producing more with fewer

resources while achieving better quality in shorter time,” says Thorsten

Wageman. “We aim to streamline every aspect of our operations to achieve

consistent and measurable results. A&R equipment and technologies

provide solutions that support our vision for the future.”

Automated cosmetic inspection transforms traditional methods to align with

the future of lens production. This technology meticulously evaluates lens

surfaces for defects, ensuring uniform quality throughout production.

Thorsten and Peer highlight the impact:

“Manual inspection requires a skilled workforce and significant time investment.

Since implementing A&R's total lens inspection prototype, we've

already reduced inspection times while achieving higher accuracy. Last

month alone, our return rates dropped by over 20%.”

Beyond efficiency, the A&R solution allows labs to allocate human resources

to more complex tasks, empowering their employees and enhancing overall

productivity.

The ophthalmic industry is not only about precision but also about

adaptability. With shorter delivery cycles and increasing demand for

customized lens solutions, labs must stay agile.

For Wetzlich, the adoption of A&R’s automated cosmetic inspection

prototype marks the beginning of an exciting journey toward enhanced

quality control. While still in its early stages, the results are already highly

promising, with noticeable improvements in inspection efficiency and

accuracy that pave the way for future advancements.

Moreover, A&R’s equipment provides valuable data insights, enabling labs

to gain a deeper understanding of production trends. These insights not

only identify defects but also help prevent them by addressing their root

causes, fostering a proactive approach to quality control.

These analytics are powered by A&R's SPC (Statistical Process Control)

software, which allows real-time monitoring of quality metrics and continuous

improvement of production processes.

Curious to learn more? Discover the full article on our website:

www.ar.be

MAFO 1-25 39

SPOTLIGHT

Advances in optics and

ophthalmology worldwide | part 2

The impact of artificial intelligence (AI), virtual reality (VR), and

emerging trends in digital therapeutics (DTx)

In part 1 of this article, you found an in-depth comparison of how various countries have integrated AI,

VR, and digital therapeutics (DTx) into eye healthcare, including the in-store sales experience, spectacle

lens selection, and more. In Part 2, you will learn about the general role of AI, VR, and DTx, their growing

potential, and the regulatory framework for digital therapeutics. By David Benet Ferrus

40

MAFO 1-25

SPOTLIGHT

Table 1: Download a comprehensive

table with 17 countries/

regions and detailed information

about regulatory frameworks here.

The Role of AI, VR, and DTx in

lens design and customer experience

AI, VR, and DTx play crucial roles in enhancing lens design and

customer experience (Cx). AI enables the analysis of individual visual

needs, leading to the creation of personalized lenses that improve visual

outcomes. By processing large datasets, AI identifies optimal lens

configurations, contributing to more precise and effective designs [23] .

VR facilitates the design process by allowing real-time adjustments to

lens dynamics in virtual environments. This capability enables designers

to test and refine lens configurations, enhancing accuracy and efficiency.

Additionally, VR can be used to provide customers with interactive

experience, helping them visualize how different lens options can

improve their vision.

DTx contributes to the customer journey by offering personalized

therapeutic interventions that complement lens use. Applications such

as visual training exercises and gaze tracking can be integrated with

lens technology to enhance visual outcomes. For instance, DTx platforms

can guide patients through exercises that optimize their use of progressive

lenses, improving adaptation and satisfaction [24] .

Digital therapeutics is a growing area in

healthcare and technology

Digital therapeutics (DTx) is rapidly emerging as a critical component

of modern healthcare, particularly in ophthalmology, where it enhances

patient management and treatment outcomes. Recent market research

indicates that the global DTx market is expected to grow significantly,

driven by increased adoption of mobile health solutions and a rising

demand for personalized patient care. According to a report by Global

Market Insights (2024), the digital therapeutics market is projected to

surpass $9 billion by 2028, with a notable emphasis on applications

for chronic conditions and rehabilitation, including those specific to

eye health.

As these technologies gain traction, they offer evidence-based interventions

that can be seamlessly integrated into existing treatment paradigms,

providing healthcare providers with powerful tools to improve adherence

and patient engagement.

The impact of DTx in optics and ophthalmology is particularly noteworthy,

as evidenced by studies demonstrating its effectiveness in managing

conditions such as amblyopia, myopia and diabetic retinopathy.

MAFO 1-25 41

SPOTLIGHT

Chances for more patient-centered healthcare

For example, recent trials showed that gamified DTx applications not

only enhance visual acuity in children with amblyopia but also significantly

improve user engagement compared to traditional

therapies [25] .

This personalized approach, utilizing real-time feedback and adaptive

learning, underscores the potential of DTx to revolutionize patient

care by making treatments more accessible and tailored to individual

needs.

As regulatory bodies increasingly recognize and approve these digital

interventions, the integration of DTx into standard ophthalmological

practices is expected to accelerate, paving the way for a more patientcentered

healthcare system that leverages technology to enhance

outcomes and accessibility.

Regulatory framework for digital therapeutics

One of the primary objectives is to provide clarity and consistency

regarding the regulatory frameworks for digital therapeutics (DTx),

which vary across regions and countries. While each key region follows

its own approach, ongoing international harmonization efforts are

aiming to align regulatory standards globally.

In table 1 (QR-code on page 41), I present the latest available data to

clarify the global regulatory landscape and the specific requirements

that DTx must meet. This information is drawn from direct industry

experience, insights from leading companies and regional regulatory

bodies, as well as credible sources such as the DTx Alliance among

others.

United States

The U.S. Food and Drug Administration (FDA) stands out in the regulatory

landscape for digital therapeutics (DTx) by frequently advocating

for digital sham-controlled randomized controlled trials (RCTs).

This approach contrasts with many other regulatory bodies that often

permit “treatment as usual” as a control in RCTs, with some allowing

less rigorous studies or reliance on published literature for clinical

validation.

While Real World Evidence (RWE) generally falls short of meeting

marketing authorization requirements in jurisdictions necessitating

RCTs, it may still be utilized for submissions involving DTx devices

with established predicates in select markets, such as Southeast Asia

and India. The FDA's regulatory framework plays a crucial role in

shaping the development and deployment of DTx, fostering innovation

while ensuring patient safety.

Europe

In Europe, regulatory authorities are increasingly focused on creating

a harmonized framework for DTx within the context of the Medical

Device Regulation (MDR). This regulatory landscape mandates that

DTx be classified according to their intended purpose, with varying

requirements for clinical evidence depending on their classification.

The European Medicines Agency (EMA) is actively working to streamline

approval processes for DTx, facilitating faster market access while

ensuring compliance with stringent safety and efficacy standards.

However, challenges remain, particularly regarding reimbursement

pathways, which are still being defined across member states.

Asia-Pacific

In the Asia-Pacific (APAC) region, regulatory bodies employ a risk-based

classification system for software as a medical device (SaMD), significantly

impacting the regulatory and clinical burdens associated with

DTx.

Many markets in this region offer less stringent regulatory pathways

for consumer health versions of digital health products that do not

assert treatment or diagnostic claims. For DTx products that do make

treatment claims, regulatory submissions typically necessitate clinical

data, with variability in the nature and rigor of this data based on

factors such as product classification, associated risks, intended use,

novelty, and the endpoints employed − whether subjective (like patientreported

outcomes) or objective (such as biomarkers).

While some countries, like Japan, impose strict requirements for

clinical data from local subjects, the U.S. and South Korea demonstrate

a greater degree of flexibility in considering relevant external data.

Africa

In Africa, the integration of AI, VR, and DTx is still in its nascent

stages but holds considerable promise for addressing healthcare disparities,

particularly in ophthalmology. AI-driven tools are being employed

to enhance the diagnosis of prevalent conditions such as cataracts and

glaucoma, while VR technology is utilized for training healthcare

professionals.

Mobile-based DTx applications are being developed to deliver therapeutic

interventions, such as visual training exercises for children with

amblyopia, capitalizing on the increasing penetration of mobile technology

across the continent. However, the region faces significant challenges,

including inadequate healthcare infrastructure and limited funding,

which hinder the widespread adoption of these technologies.

Unprecedent opportunities

In table 1 (QR-code on page 41) , you can see the regulatory framework

for countries and regions at a global level. Overall, while significant

progress is being made in the regulation of DTx across these regions,

the evolving landscape presents both opportunities and challenges

that necessitate ongoing collaboration among regulatory authorities,

industry stakeholders, and healthcare providers.

In conclusion, the integration of AI, VR, and DTx into the fields of

optics and ophthalmology marks a transformative advancement in

healthcare. These technologies offer unprecedented opportunities for

improving diagnosis, treatment, lens design, and patient engagement.

As highlighted by research from leading institutions such as Stanford,

Harvard, Johns Hopkins, and MIT, several critical trends are emerging

42

MAFO 1-25

SPOTLIGHT

that underscore the future direction of these innovations. First, personalized

patient engagement is becoming a cornerstone of modern healthcare,

with DTx applications enabling tailored interventions that enhance

patient adherence and treatment outcomes. The ability to adapt therapies

in real time, as explored in AI-driven solutions, underscores the need

for scalable DTx platforms that respond to individual patient needs.

Furthermore, integrating these digital therapies into standard clinical

care is essential to ensuring consistency and efficacy across practices.

Guidelines and evidence-based frameworks for DTx usage, particularly

in ophthalmology, are crucial as these technologies become more

commonplace in clinical environments.

In parallel, the rapid growth of VR technologies offers significant potential

to revolutionize medical training. Immersive simulations are already

showing promise in enhancing surgical skills and improving patient

outcomes. Expanding these training programs globally could address

skill shortages, particularly in developing regions.

However, these advancements bring with them new challenges, particularly

in terms of data privacy and security. As DTx platforms collect and

process vast amounts of patient data, the development of robust data

protection frameworks that align with regulations like GDPR and HIPAA

is imperative. These safeguards must be designed to protect patient information

while fostering the continued growth of these innovations.

Finally, ensuring equitable access to these technologies is a key concern.

Collaborative efforts between governments, academic institutions, and

technology companies are essential to bridge the gap in access to care,

particularly in low-resource settings. Initiatives that focus on providing

affordable access to DTx applications and training for healthcare providers

can help address disparities in healthcare availability.

innovations will depend on sustained research, investment, and collaboration

across the global healthcare ecosystem.

By addressing the associated challenges − particularly in the realms

of data privacy, clinical integration, and equitable access − the healthcare

community can fully realize the benefits of these transformative

technologies, ultimately improving patient outcomes and advancing

the standard of care worldwide. ◆

David Benet Ferrus

David Benet Ferrus is a C-suite executive serving as the Chief

Commercial Officer (CCO) at Horizons Optical. He brings a wealth of

experience from the pharmaceutical sector, along with a strong

management background characterized by his strategic vision and

tactical acumen. David is adept at fostering high-performance teams

and driving innovation, with a particular focus on emerging technologies

such as artificial intelligence (AI), machine learning (ML) and digital

therapeutics (DTx). As a thought leader, David has contributed extensively

to international publications and holds numerous certifications.

His academic background includes a bachelor’s degree in Telecommunications

Engineering and Information, and master’s degrees in

business administration and marketing management.

Conclusion

In summary, while the integration of AI, VR, and DTx holds the potential

to revolutionize ophthalmology and vision care, the success of these

References: [23] Smith et al., 2024, [24] Brown & Anderson, 2024; Li et al., 2023, [25] Johnson

et al., 2024

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BUSINESS

Pressure in sales?

Avoid typical mistakes between marketing and sales

Misunderstandings between marketing and sales can lead to ineffective sales strategies. This is a waste

of resources that could be better used. To put this “better use” into practice a good exchange between

the two departments marketing and sales is essential. By Dr. Michael Stiller

What is the ideal effect of marketing and sales

on the customer?

Marketing is responsible for the first points of contact with a customer. It

starts with the customer's learning process. Messages are communicated

that ideally inspire the customer to act or trigger an intention to act at a

later point in time.

Then sales comes into play. After marketing has set the initial stimuli, the

sales activities give a push for the customer's purchase action. A product is

purchased, or a contract is extended. And the sales team takes care of this.

This means marketing measures prepare the ground and sales closes the deal

at the end. Together, they must successfully guide customers through the

customer journey. This means that marketing focuses primarily on generating

awareness, interest and willingness to buy or pay for the product. Sales then

gives a push for the action, i.e. the purchase of the product, by the

customer.

Only through close cooperation between marketing and sales can the

customer experience be optimized and the probability of a sale at the

desired price increased.

Typical problems in the collaboration between

marketing and sales

In practice, however, marketing and sales often do not work together

effectively. On the contrary: in many companies, tensions and communication

gaps arise at the interface between marketing and sales.

A typical example

Sales comes under pressure because it runs the risk of not achieving its

sales targets. This development is often only recognized so late that there

is not much time left for an analysis. Why aren't our target groups buying?

Are they not familiar with our product? Do they not know the benefits?

Or are there even barriers to purchase?

In its distress, sales seeks support from marketing. A campaign must

now be launched quickly to support the sale of the products. But where

should marketing start? There is no time for a detailed analysis.

This puts marketing under pressure. Under tension, the marketing team

develops a campaign based on rather general information. The result:

the campaign fails to have the desired effect.

Sales ‒ which has relied on the campaign's effectiveness ‒ comes under

even more pressure and the relationship between marketing and sales

deteriorates further.

Using insights from sales in marketing

How can marketing and sales work together effectively in this critical

phase? First of all, sales should communicate early on when it needs

support. Early warning indicators can help sales to recognize declining

sales at an early stage and request support from marketing.

If this happens, marketing and sales must work closely together. This is

because sales gains valuable insights into customer attitudes towards

the products.

44

MAFO 1-25


BUSINESS

Direct customer contact tells sales why customers are not buying the

product. Marketing needs precisely this information in order to take

these problem areas into account when developing campaigns.

Marketing must have this exchange. After all, marketing is responsible

for campaign development. They should ask the sales people the right

questions and specifically request the information they need for an effective

campaign.

For example, the following insights can be gained from sales:

▶ Is there too little brand awareness?

▶ Is the product perceived as too expensive?

▶ Do customers believe that the competition offers better products?

Conclusion

Marketing and sales must work closely together to successfully guide

customers through the customer journey. If sales is under pressure, it

should request support from marketing at an early stage. Marketing

must then lead the process. It must ensure that all the necessary information

is available from sales in order to develop an effective campaign. ◆

This is valuable information that sales receives through direct customer

contact and that marketing needs for campaign development.

The conceptual development of the campaign should remain within the

company and be carried out by the marketing department instead of

being outsourced to agencies. After all, the company itself knows its

customers best. To do this, marketing needs conceptual knowledge and

an understanding of advertising mechanics.

The AIDA model (attention, interest, desire, action), for example, is

ideal for working out which messages the campaign should convey. Is

it about increasing awareness? Or should the desire for the product be

increased? This is the only way to develop targeted messages and activate

potential customers cognitively.

Dr. Michael Stilller

For over 20 years, Stiller has been advising companies on corporate

strategy, marketing strategy, sales management and business coaching.

His work is never about highly polished PowerPoints (these are only a

by-product). Rather, it is about implementing topics. This is why Stiller

founded the agency “effektweit” in 2011 ‒ to develop pragmatic approaches

using scientific methods. The effect of the projects should always go

further than the projects themselves.

MAFO 1-25 45

MARKET SURVEYS

Coburn Technologies

www.coburntechnologies.com

Cleaning machinery

Duality

DualityAR

Small labs

Process

Technical data

Application

Medium sized labs x x

Large labs x x

Cleaning after deblocking, detaping,

polishing, before inspection

x

x

Cleaning before coating x x

Cleaning after edging / /

Productivity [up to Ø lenses per hour]

120-150 lenses per hour (both sides)

Lenses in process (total number) 5 5

Total process time in the machine [min] 1 1

Weight [kg / lbs]

(machine without conveyor)

582 / 1282 582 / 1282

Dimensions [w x d x h] / [mm / inches]


2159 x 965 x 1778 / 85 x 38 x 70

Power consumption (kW)

Single Phase, 220V/25A

Tap water consumption (liters/hour) 6 liters/hour 6 liters/hour

Number of tanks 3 3

Tanks (volume in liter) 56,7 56,7

Loading / unloading

(manual / automated)

x

x

Brush cleaning x x

Ultrasonic immersion cleaning / /

Spray cleaning / /

Drying module [hot air / cold air / infrared

/ vacuum/ lift out / solvent]

cold air

cold air

Environmentally friendly process

Recycled water used in de-taping.

(E.g. cascading from clean to dirty tanks,

Uses environmentally safe detergent

reduced chemical consumption etc.)

Host connection x x

Barcode reader x x

Detergent refilling automatic x x

Features

Lens clip cleaning integrated n/a n/a

Remote diagnostic / /

Also has de-taping function (optional).

Removes polish, tape adhesive and

Also has de-taping fuction (optional)

In addition to polish and tape adhesive,

Further information

blocking materials from a variety of lens DualityAR removes progressive ink markings

and residue from UV-cured blocking

geometries and materials. Capable of LMS

host-controlled custom recipe creation.

Available as a wash-only unit.

materials. Capable of LMS host-controlled

custom recipe creation.

Legend: Yes = x; No = /, Optional = o

MAFO 1-25 47

MARKET SURVEYS

FISA

www.fisa.com

Cleaning machinery

CS10 / CS 20 / CS 40 Inline CS20 / CS40 CV10 / CV20 / CV40

Small labs x x

Application

Medium sized labs x x x

Large labs x x x



x

x

Cleaning before coating

x

Cleaning after edging

x

Productivity [up to Ø lenses per hour] 120 / 288 / 576 288 / 576 120 / 288 / 576

Lenses in process (total number) up to 90 / 180 / 360 up to 180 / 360 up to 60 / 120 / 240

Total process time in the machine [min]

25 to 35mn

Technical data

Weight [kg / lbs]


TBD



max 2600 x 1300 x 2600 mm max 4600 x 1300 x 2600 mm max 2000 x 1200 x 2600 mm

Power consumption (kW) max 20kW / 26kW / 26kW max 30kW max 10kW / 15kW / 20kW

Tap water consumption (liters/hour) 85 / 110 / 135 110 /135 85 / 110 / 135

Number of tanks 5 to 9 3 to 6

Tanks (volume in liter) 8 / 18 /38 18 / 38 8 / 18 /38

Loading / unloading


automated

Brush cleaning / / /

Process

Ultrasonic immersion cleaning x x x

Spray cleaning / / /



x x x




Rinsing water saving system / Zero waste / energy efficient

Host connection x x x

Barcode reader x x x

Features

Detergent refilling automatic x x x

Lens clip cleaning integrated

Remote diagnostic x x x

Further information

lens cleaning

loads/unloads lenses from job

trays automatically

lens cleaning


48

MAFO 1-25

MARKET SURVEYS

FISA MEI Optimal Technologies

www.fisa.com www.meisystem.com www.optimal-technologies.com

STR10 / STR20 / STR40 ClearXM UCS40 UCS40-MF

x x x

x x o o

x x o o

x

x

x

x

x x x

120 / 288 / 576 300 40+

up to 90 / 180 / 360 20 8

25 to 35mn 2,5 ~5min

TBD 1600 / 3530 300 kg 450 kg

max 2600 x 1300 x 2600 mm

1685 x 2560 x 2970 / 67 x 101 x

117

930 x 735 x 1078 mm 930 x 922 x 2032 mm

max 20kW / 26kW / 26kW 6.8 at peak, 4 on average power rating of 4kw - 2kw normal running

85 / 110 / 135 10

5 2 3 3

8 / 18 /38 195 12L

automated automated M M

/ x / /

x / x x

/ /

x cold air / /

Rinsing water saving system /

Zero waste / energy efficient

/

Clean, Rinse & DI re-circulation

with filtration

Rinse & DI re-circulation with

filtration

x x o o

x x / /

x / / o

x / x x

x x / /

stripping

MAFO 1-25 49

MARKET SURVEYS

Optimal Technologies

www.optimal-technologies.com

Cleaning machinery

UCS60-SP UCS120 UCS150

Technical data

Application

Small labs x x x


Large labs x x x



x x x

Cleaning before coating x x x

Cleaning after edging x x x

Productivity [up to Ø lenses per hour] 60+ 120+ 150+

Lenses in process (total number) 10 12 15

Total process time in the machine [min]

~5min

Weight [kg / lbs]


690 kg 870 kg 950 kg



1910 x 801 x 2060 mm 2000 x 1000 x 2066 mm 1908 x 1366 x 2071 mm

Power consumption (kW)

power rating of 7kw - 3kw normal running

Tap water consumption (liters/hour)

Number of tanks 7

Tanks (volume in liter) 6L 11L 11.5L

Features

Process

Loading / unloading


M



Spray cleaning



/ / /




Rinse & DI re-circulation with filtration

Host connection o o o

Barcode reader / / /

Detergent refilling automatic o o o

Lens clip cleaning integrated x x x

Remote diagnostic / / /

Further information


50

MAFO 1-25

MARKET SURVEYS

Optimal Technologies


Satisloh

www.satisloh.com/ophthalmic/

UCS200 Hydra-Brush-4 Hydra-Brush-7 Hydra-Sonic-40

x / / /

x x / x

x x x x

x x x x

x x / x

x / x /

200+ 270 500 384

20 12 76 32

~5min 2,5 8 35 (for the first basket)

1200 kg 1260 kg / 2778 lb 1750 kg / 3858 lb 1750 kg / 3858lb

2955 x 1430 x 2165 mm 3170 x 1711 x 2299 / 125 x 68 x 91 7020 x 1520 x 1370 / 276 x 60 x 54

6210 x 1250 x 2325 / 244 x 49 x 92

(2G version)

power rating of 7-3kw normal

running

16 33 20

150 200 720

7 4 5 7 to 9

13L 40 60 32

A A M/A A

/ x x /

x / / x

/ / /

/ hot air double station hot air

Rinse & DI re-circulation with filtration

Recycled tap water. Recycled Di water.

Chemical detergent comsumption

optimized

Low tap water consumption due to

cascading from clean to dirty tanks

Low consumption of detergents

and water. Environmentally friendly

drying system with IR heaters

x o x x

o x x /

o x o /

x / use of baskets

x x / x

The patented lens transporter block The patented conveyor housing protects

the driver chain from water and

helps to reduce cross contamination

Optional customizable loading

between each chambers. detergent, meaning less maintenance

and downtime, no cross conta-

and unloading conveyor belt

Easily removable, meaning less

connection

maintenance and downtime if it has to mination between chambers, and

be changed

reduced detergent consumption

MAFO 1-25 51

MARKET SURVEYS

Satisloh

www.satisloh.com/ophthalmic/

Cleaning machinery

Hydra-Sonic-20 Hydra-Sonic-10 Hydra-Sonic-5

Small labs x x x

Application

Medium sized labs x / /

Large labs / / /



x x x


Cleaning after edging / / /

Productivity [up to Ø lenses per hour] 144 72


Total process time in the machine [min] 35 (for the first basket) 30 (for the first basket) 20 (for the first basket)

Technical data

Weight [kg / lbs]

800 kg / 1764 lb 340 kg / 750 lb 230 kg / 507 lb



5110 x 1100 x 2325 /

1500 x 800 x 1300 /


201 x 43 x 92

59 x 32 x 51

1300 x 650 x 1400 /

51 x 26 x 558

Power consumption (kW) 8 3,5 2,2

Tap water consumption (liters/hour) 300 225 110

Number of tanks 7 6 4

Tanks (volume in liter) 8 4

Process

Loading / unloading


A M M






double station hot air

lift out

Low consumption of detergents

and water. Environmen-

Low consumption of detergents and water. Low tap water con-



tally friendly drying system

sumption


with IR heaters

Host connection x / /

Barcode reader / / /

Features

Detergent refilling automatic / / /


use of baskets

Remote diagnostic x / /

Further information

Optional customizable loading

and unloading conveyor belt

connection


52

MAFO 1-25

MARKET SURVEYS

SCL International

www.scl-intl.com

CC10 CC16 CS10 CS20

x

x

x x x x

x

x

x x x x

x x x x

200 200 190 380

14 to 16 16 32

30 30 to 45

750 610 800 1325

235 x 120 x 235 mm 182 x 100 x 169 mm 405 x 162 x 205 mm 520 x 160 x 230 mm

7 to 15 5 12 to 20 17

400 300 400 500

6 5 8

10 9 12 25

manu

auto

x x x x

IR IR IR IR

Cascading sequenced flow

x - x x

- - - -

x x x x

x / x x

MAFO 1-25 53

MARKET SURVEYS

Schneider


Yigin Global / Isomaksan

www.yigin.com

Cleaning machinery

LCU modulo ONE LCU modulo LCM 1.0

Technical data

Application

Small labs x / x


Large labs x x x



x x x


Cleaning after edging / / o

Productivity [up to Ø lenses per hour] 240 300 1152


Total process time in the machine [min] app. 4 app. 12 5

approx. 985 kg (2172 lb.)

Weight [kg / lbs]

with automation: approx. 1300


kg (2866 lb.)

approx. 1800 kg (3968 lb.)

350 kg

approx. 2640 x 1260 x 1795 / 104 x approx. 2000 x 1615 x 1930 / 79 x


50 x 71

64 x 76


with automation: approx. 3300 x with automation: approx. 8278 x

1580 x 780 x 1800 mm

1488 x 1934 / 130 x 58 x 76 3383 x 2860 / 336 x 133 x 113

Power consumption (kW) 10 kVA avg. 16 kVA 7,5

Tap water consumption (liters/hour) 120 (DI water) 120 (DI water) N/A

Number of tanks 3 4 3

Tanks (volume in liter) 30 60 35 lt x 3 tanks

Features

Process

Loading / unloading


automated manual / automated manual

Brush cleaning x x /

Ultrasonic immersion cleaning / / x




hot air hot air o




rinsing water cascading rinsing water cascading filtered circulation

Host connection x info to control center /

Barcode reader x / /

Detergent refilling automatic / o o


x

Remote diagnostic x x /

HMI Screen Controlled, agitation,

Further information

O: Job tray changer

ditional coating stripping function

O: Job tray changer powerful adjustable US generators,

O: Loading robot HRA 1 rinsing tank with US & heater, ad-


54

MAFO 1-25

Yigin Global / Isomaksan

www.yigin.com

Advertisement

SCM 1.0

x

x

/

x

x

o

576

48

5

175 kg

750 x 750 x 1050 mm

3

N/A

1

37 lt x 1 tank

manual

/

x

/

o

filtered circulation

/

/

o

x

/

Also good for cleaning AR coating machine

peripherals, holders, steel parts etc.

MAFO 1-25

Suppliers Guide

Here you will find an overview of various suppliers

for ophthalmic optics materials, equipment and machines.

▶ cleaning and hard coating equipment

▶ coating equipment

▶ crystals

▶ laser engraving & printing

▶ lens surfacing machinery

▶ lenses

▶ machinery – automation, control & packaging

▶ machinery – lens edging & industrial edging

▶ software

▶ surfacing and finishing consumables

For further information please contact

Pauline Möller: pauline.moeller@mafo-optics.com

Cleaning and hard coating equipment

info@kanpacific.com

www.kanpacific.com

Cleaning & Hard Coating

Automatic Machines

See more

information

scan QR code

optics@fisa.com

www.fisa.com

HARD COAT LEADER

271 rue Laszlo Biro

Archparc

FR-74160 Archamps

Phone : +33 (0) 450 820 720

Email : office1@scl-intl.com

www.kanpacific.com

scl-intl.com

TINTING CONSUMABLES EXPERTISE


Automatic Machines

See more

information

scan QR code

HARD COATING CLEANING

info@kanpacific.com

Coating equipment

b FISA - Optical World 88x40.indd 1 14/12/2021 16:49

Hard coating ad:


Automatic Machines

See more

information

scan QR code

info@kanpacific.com

www.kanpacific.com

Bühler Alzenau GmbH

Business Area Leybold Optics

See more

Siemensstrasse 88, D-63755 Alzenau information

T + 49 (0) 6023 500-0, F + 49 (0) scan 6023 QR500-150

code

leyboldoptics@buhlergroup.com info@kanpacific.com

www.buhlergroup.com

www.kanpacific.com


Automatic Machines

World leaders in Lens Hard Coating

Machines and process solutions

Full range available for any production

volume

Expert advice on your application

contact us: (+44) 1462 49 16 16

sales@optimal-technologies.com optimal-technologies.com

Crystals

QUALITY & SAVINGS

FROM STOCK

• Sensor Heads and Feedthroughs

• INFICON Deposition Monitors and Controllers

• Quality Crystals ®

• Vacuum Pump Fluids

• Vacuum Measurement Gauges

• Electron Beam Gun Parts

• Ion Source Parts

www.filtech.com

617-227-1133 • 800-743-1743

paula@filtech.com

56

Cleaning ad:

MAFO 1-25

Suppliers Guide

Laser engraving & printing

Lens surfacing machinery

X-Cube

Lens Digital Printer

Enjoy:

• unlimited designs

• digi-speed process

Choose your frame colour

www.tecofrance.com

info@tecofrance.com

White

Yellow

Blue

Red

Cyan

Purple

SCHNEIDER GmbH & Co. KG

Biegenstrasse 8–12 · 35112 Fronhausen · Germany

Phone: +49 (64 26) 96 96-0 · Fax: +49 (64 26) 96 96-100

www.schneider-om.com · info@schneider-om.com

Lens surfacing machinery

Lenses

AUTOMATION & ROBOTICS

Machinery - Automation, Control & Packaging

www.ar.be

MAFO_AD

88 x 40 mm_Bleed 3mm

TOTAL LENS INSPECTION

DIGITAL INKING

STATISTICAL PROCESS CONTROL (SPC)

SERVICES & AUTOMATED SOLUTIONS

salesmarketing@ar.be

Machinery - lens edging & industrial edging

Optical Machinery. Processing Technology.

OptoTech Optikmaschinen GmbH

Sandusweg 2-4 • 35435 Wettenberg/Germany

!AZ.indd 2

Tel.: + 49 641 49939-0

eMail: info.de@optotech.net

Web: www.optotech.net

Combination of

dynamic ideas and

stable performance

provides superb Lens Edging

20.08.24 22:21

www.nidek.com

info@nidek.co.jp

Software

OPTICAL MANUFACTURING SOLUTIONS

Satisloh AG

Neuhofstrasse 12

CH - 6340 Baar / Switzerland

Phone: +41 (0) 41766 16 16

Email: info@satisloh.com

satisloh.com

!AZ.indd 9

03.08.24 10:28

Your lens design

and innovation experts.

IOT exists to empower optical

businesses to achieve excellence in

providing freeform lens solutions.

MAFO 1-25 57

Suppliers Guide

Software

Surfacing and finishing consumables

The Lab Management System Company

LensWare International GmbH

Robert-Bosch-Str. 32

63225 Langen - Germany

Phone : +49 6103 / 372 87 87

Email : info@lensware.de

Web : www.lensware.de

kydiamond.ca

sales@ kydiamond.ca

YOUR ULTRA PRECISION

Diamond Tools Manufacturer

> Excellent service and

quick turnaround

> Compliant with

any generator

Media

TECHNOLOGY AT IT’S BEST –

FOR OPHTHALMIC LABS & INDUSTRY


HOME OF YOUR

BUSINESS

Surfacing and finishing consumables

GENERATING

POLISHING

EDGING

20 avenue Reille - 75014 PARIS - FRANCE

Tl. : +33 (0)1 45 89 84 44 - Fax : +33 (0)1 45 89 66 54

contact@agp-abrasifs.com - www.agp-abrasifs.com

SG_Eyepress.indd 1 30.01.20 16:41

1 module (88 x 40 mm) per year

with company logo 4c = € 990 p.a.

incl.

presence in the

MAFO online

Suppliers Guide

SAMPLE

Contact: pauline.moeller@mafo-optics.com

!AZ.indd 3

Find out more:

mafo-optics.com

03.06.14 12:02

The optical lab

in a smart world

08.08.18 10:12

#MAFO

CON25

Get your

ticket now

February 7, 2025

in Milan / one day

before MIDO

58

MAFO 1-25

HISTORY

Pioneer Thomas Young

Physician, ophthalmologist,

pioneer of modern optics and expert in hieroglyphics

With this scholar, it's hard to know where to start: British physician, physicist and polymath Thomas

Young (1773-1829) is best known today for his groundbreaking work in optics and human vision. His

discoveries have had a decisive influence on the modern understanding of physics, in particular

the wave theory of light, as well as the functioning of the human eye. He was the first to explain

accommodation, the three-color theory of color perception, astigmatism and calculated the contact

angle of drops of liquid on a surface. What many people do not know about him: He was also a

key figure in the decipherment of the Rosetta Stone, without which a translation of the Egyptian

hieroglyphs would not have been possible. By Silke Sage

Thomas Young after Thomas Lawrence (CC)

MAFO 1-25 59

HISTORY

Early life and education

Thomas Young was born in Milverton, Somerset, on June 13, 1773. He

showed an exceptional talent for science and languages from an early

age. By the age of 14, he had already mastered several languages, including

Latin, Greek and Hebrew.

Young began his formal education in medicine and science at various

prestigious universities, including London, Edinburgh and Göttingen,

where he completed his doctorate in 1796. His special interest in the

human eye and the visual process developed during his medical training

and laid the foundation for his later discoveries in optics.

The wave theory of light

One of his most important discoveries was the development of the

wave theory of light. At his time, the so-called corpuscle theory of

Isaac Newton dominated, which explained light as consisting of

particles. However, Young was convinced that light had the character

of waves, similar to sound waves.

In 1801, he carried out the famous double-slit experiment, which

proved the phenomenon of interference of light and thus disproved

the corpuscle theory.

In his experiment, Young allowed light to pass through two narrow

slits close together, which ultimately created a pattern of light and

dark stripes on a screen behind them. This can be explained as

follows: the light waves overlap. Light stripes appear where the

waves are amplified and dark stripes appear where they disappear.

This was a simple but impressive way of showing that light behaves

like a wave.

Young's wave theory was one of the most important discoveries in

optics, as it paved the way for the modern understanding of light, which

has both particle and wave characteristics. Later developments in the

quantum theory of light are partly based on Young's findings.

The three-color theory of vision

In addition to the physics of light, Young worked intensively on the

functioning of the human eye. One of his central works in this field

was the formulation of the three-color theory of vision, which was

later refined by Hermann von Helmholtz. Young published the theory

that color perception in the eye is based on three different receptors

that react to the colors red, green and blue. This theory explained for

the first time how the human eye can produce the entire color spectrum

from these three primary colors.

Young also recognized that the eye cannot have specific receptors for

each individual color, but that different colors are perceived through

the combination of signals from the three receptor types. This theory

is known today as the Young-Helmholtz theory and forms the basis

of our modern understanding of color perception.

The accommodation of the eye

Another important discovery by Young was the explanation of the

eye's ability to accommodate. He was the first to correctly describe

that this process occurs by changing the curvature of the lens in the

eye, allowing it to focus on near or distant objects.

This explanation was a decisive step forward in understanding

the physiological mechanisms of vision and is still used in ophthalmology

today.

Despite his significant discoveries in optics, Young did not stop

making important contributions in other disciplines. His exceptionally

broad range of knowledge earned him the reputation of the

“last polymath”.

Elasticity and Young's modulus

In mechanics, Young introduced the concept of the modulus of

elasticity, which was named after him as “Young's modulus”. This

modulus describes the stiffness of a material and is still a fundamental

parameter in materials science today.

Young showed that the elongation of a material is proportional to

the force acting on it, a principle known as Hooke's law. His work

laid the foundation for the development of materials physics and

modern engineering science.

Wave mechanics and hydrodynamics

Young also worked on the fundamentals of wave mechanics and

hydrodynamics. In particular, his work on waves in liquids and

gases expanded the understanding of these phenomena and influenced

subsequent research in these fields.

Young's equation, for example, was named after him. It describes

the wetting of liquid surfaces using the contact angle.

Linguistic studies and hieroglyphics

In addition to his scientific achievements, Young showed great interest in

languages and writing. He was one of the first scientists to make a significant

contribution to the decipherment of Egyptian hieroglyphics.

After the Rosetta Stone was discovered in 1799, it was Young who

made the decisive breakthrough in deciphering it by recognizing

that the hieroglyphs used both phonetic and ideographic characters.

These findings later helped Jean-François Champollion to complete

the full decipherment of the hieroglyphs.

Medical work

In addition to his scientific contributions, Young was also a successful

doctor. In his practice, he treated patients with all kinds of ailments,

including eye diseases. His work on the anatomy and physiology of

the eye was not only of a theoretical nature, but was also used in

practical ophthalmology.

Today, Thomas Young is considered one of the most important

scientists of his time, whose work revolutionized various fields of

physics, optics and medicine. With his broad expertise, which extended

to linguistics, he is regarded as a pioneer of interdisciplinary thinking

and scientific innovation. ◆

60

MAFO 1-25

OUTLOOK

Closing with good news!

Inclusive AI models: Be My Eyes announces collaboration

with Microsoft

Be My Eyes announced that it is working with Microsoft to make AI models more

inclusive for the over 340 million people around the world who are blind or have

low vision. Be My Eyes is a company that connects people who are blind or have

low vision with sighted volunteers and companies through live video and AI.

Earlier this year, Be My Eyes highlighted the concern that the blind and lowvision

community are being left out from the development of AI models. Today,

disability is often underrepresented or incorrectly categorized in datasets used

to train AI, which can limit the utility of the technology or even magnify bias.

That should change now. Be My Eyes will provide video data collected through its

platform to Microsoft for AI model training. The video datasets represent the lived

experience of the blind and low vision community and will be used to improve the

accuracy and precision of scene understanding and descriptions, with the goal of

increasing the utility of AI for the blind and low-vision community.

By incorporating accessibility data, AI can better serve diverse user needs,

making technology more usable and beneficial for everyone.

MAFO 01 MAFO 03

MAFO 05

Special

topics in

MAFO 2025

Lab

Management

Smart

Processes

Sustainable

Environments

Connected

Products

Go Green!

Markets

Worldwide

MAFO 02

MAFO 04

MAFO 06

Preview

MAFO 02/2025

The upcoming MAFO issue 02/2025, published on March

17, 2025, is about Smart Processes. The focus will be on

new processes in ophthalmic lens production. Additionally,

you will find the follow-up reports from Mido, Vision Expo

East and MAFO - The Conference with all the exciting news

and you will learn more about the historical development

of ophthalmic lenses over the last 50 years. And last but not

least, you can find the market survey industrial edging here.

MAFO 1-25 61


Saarner Str. 151

45479 Mülheim a. d. Ruhr

66527

Germany

processes

lenses

hour

L_AZ_Modulo_Center_ONE_MAFO_12-2024_160x225_4c_engl_D.indd 1 02.12.2024 11:52:33

sq.ft.


Saarner Str. 151

45479 Muelheim a. d. Ruhr 66527

Germany

Freely

configurable

Highest

efficiency

One holistic

system

RZ_AZ_AWS_modulo_ONE_2_MAFO_8-2024_160x225_4c_engl_D.indd 1 15.08.2024 16:00:51

01_Titel.indd 1 28.08.24 12:58


Saarner Str. 151


Germany

Significant

cost savings

Highest

throughput

Lights out

polishing

RZ_AZ_CCP_modulo_ONE_MAFO_07-2022_160x225_4c_engl_D.indd 1 17.06.2024 07:42:42

01_Titel.indd 1 05.07.24 13:36

2/2024


Saarner Str. 151


Germany

Instant visibility into

real-time job status to

make efficient decisions.

Risk-free, step-by-step

implementation as

your needs grow.

Reusing E-Ticket Tags,

significantly reduces

paper & ink waste.

Reduces lab

operating expenses

01_Titel.indd 1 26.02.24 15:19

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No problem, view the latest issues online:

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ISSN 1614-1598 66527

Volume 21

ISSN 1614-1598 66527

Volume 20

ISSN 1614-1598 66527

Volume 20

ISSN 1614-1598 66527

Volume 20





Connect, discover,

stay up-to-date

1/2025

▶ Special:

Lab Management

Blockless lens

surfacing technologies



Additive manufactured

coatings

▶ Spotlight

MAFO – The

Conference timetable

and more

▶ Live on Site

Visit at Morrow:

Addition at the

touch of a button

▶ Market Survey

Cleaning machinery

4

M

ALL-IN-

80

dulo Center

in 1

72

Imagine one single machine featuring all the technology to surface 80 lenses/hour,

in just 72 sq.ft. This is the new Modulo Center ONE. The all-in-one surfacing center is a

full-fledged production line without limitations: a milling station // a lathe turning

station // one or two 4-spindle polishing units // a CO2 or excimer laser

Modulo Center ONE features highly advanced Modulo ONE process technology as well as

robust and reliable components proven in hundreds of installations across the globe.

An inner ring forms the basis for the smart and swift automation featuring multiple

handling systems. Substantial time savings are won through the machine’s tight integration

and by running all processes simultaneously – even milling and lathe turning.

The result: There is no faster way to surface a lens.

Its’ dedicated Control Center (MES) informs at a glance about the current status of the

machine, production parameters, and efficiency.

With Modulo Center ONE the jobs are processed in a fully automated environment

without any need for operator intervention. Simply put: Blank in, surfaced lens out.

SEE IT LIVE AT MIDO // 08. – 12. February 2025 // Hall 6 // Booth K15 K21 N16 N22


Connect, discover,

stay up-to-date

5/2024

▶ Special:

Go Digital!

Five AI myths

Dive into the world

of smart glasses

Security training in the

supply chain | Part 1

▶ Technology

Making it possible:

automated cosmetic

inspection

Optimize your lab

production with a

powerful LMS

▶ Spotlight

Artificial intelligence

supports transfer in

continuing education

Debunk your

marketing platitudes

▶ Market Surveys

AR coating machines

THE FIRST FULLY-AUTOMATED

WAREHOUSING SYSTEM

AWS m

dulo

With AWS Modulo ONE, the one-of-a-kind Modulo system is extended by a fully-automated

warehouse system for highly efficient and space saving storage and retrieval.

Labs now benefit from full automation all the way from warehousing to surfacing,

cleaning, coating and edging – all in one fully integrated system from a single

supplier. AWS Modulo ONE intelligently automates everyday production logistics.

It reliably stores and picks semi-finished or finished lenses, frames and more directly

into the job tray. Thanks to the small footprint, fast automation, and 24/7 availability,

warehousing is effectively stream-lined and efficiency is increased significantly.

Manual handling is reduced to a minimum, preventing human error.

AWS Modulo ONE is freely configurable and can be customized specifically to meet a

lab’s facility layout, capacity and throughput. Entirely scalable, it is fit to reflect future

demands. Built-in redundancy guarantees there is no single point of failure. RFID technology

assures unmistakable identification in job handling.

Take another step towards all-in automation.

Visit us at Vision Expo West // September 19 – 21, 2024 // Booth F5035


Connect, discover,

stay up-to-date

4/2024

▶ Special topic:

Go Green!

The A to Z of

sustainability

First eyewear

sustainability

certification program

Good vision for

everyone

▶ Technology

Lens edge coating

▶ Spotlight

“Always stretching

the limits!” ‒ 20 years

of Quest Vision Care

Specialty Lab

What makes a good

pair of golf glasses –

and what does not

▶ Market Surveys

Dip hard coating

machines

Spin hard coating

machines

UNMATCHED THROUGHPUT,

EXCELLENT QUALITY

C C P m


dulo

Better quality, drastically higher throughput, lower complexity –

CCP Modulo ONE follows an entirely new philosophy. It comes with a

new spindle design, pad architecture and smarter process technology

facilitating lights out polishing. Just a single pad is enough to achieve

highest quality results. Its innovative pad design provides the versatility

and durability required for longterm uninterrupted polishing.

CCP Modulo ONE works entirely without tool changes, eliminating

the risks that come with it. Running all processes simultaneously,

unprecedented speed for highest throughput is promoted.

CCP Modulo ONE comes with full 4.0 intelligence, smart pad wear

monitoring as well as a dedicated cleaning station, cleaning and

drying the lens and the block piece.

Fast and highly cost-effective, the robust polisher provides labs

with lowest cost per lens!

Connect, discover,

stay up-to-date

▶ Special

topic: Smart

Technologies

What labs need to be

successful in the future

Adaptive smart

glasses for future?

AR and MR

devices as the next

computing platform

▶ Live on site

Great atmosphere at

this year's MAFO –

The Conference

Mido 2024 ‒ -

back in force

Opti - a successful start

to the new optical year

▶ Market Surveys

Industrial edger

▶ Business

Risk management -

strategic and

structured

E-TICKET SYSTEM

BETTER THAN PAPER!

This paperless and innovative digital solution converts traditional printed job tickets into a reusable and

dynamic format allowing labs to update job information on the fly while retaining all the advantages of

visual data.

DYNAMIC

satisloh.com

$

STEP INTO THE FUTURE WITH DIGITAL JOB TICKETS

SCALABLE

SUSTAINABLE

COST-EFFECTIVE

$

Contact us to learn how the E-Ticket System can streamline your operations!

$

$

MASTHEAD

PUBLISHERS ADDRESS


Saarner Str. 151, D-45479 Mülheim a. d. Ruhr

Tel.: +49-208-306683-00

Fax: +49-208-306683-99

Website: www.mafo-optics.com

E-mail: info@mafo-optics.com

CEO

Petros Sioutis

E-mail: p.sioutis@eyepress.de

PUBLISHER

Silke Sage, Petros Sioutis, Efstathios Efthimiadis

FOUNDED 2003 by Jörg Spangemacher

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EDITORS

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Britta Laupichler

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TRANSLATIONS

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Jörg Spangemacher, Peter Baumbach, Mo Jalie

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Room 319, Building 2, Nr. 1, Northbank 1292, Nr. 15

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Publication schedule

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PHOTO CREDITS

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Copies made of published items must be limited

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62

MAFO 1-25

Hard Coating Made Easy.

Optimal Technologies CHC200 is capable of producing 200 cleaned and hard coated lenses per hour utilizing

the latest dip coating control technology.

t: +44 (0) 1462 491616

e: sales@optimal-technologies.com


LENS CLEANING

AT ITS BEST

HYDRA-BRUSH-4

FULLY AUTOMATED SOFT BRUSH CLEANER

Hydra-Brush-4 cleans up to 270 lenses per hour with a four-stage process: detergent brush, city water

rinse, DI water rinse, and drying. The system uses only 2 liters of DI water per shift, saving up to 90% on

costs, and features integrated deionization, DI water recycling, and automatic refilling of detergent and tap

water. Aditionally the tray transfer system eliminates the need for ticket transfers, enhancing productivity.

HIGHEST PRODUCTIVITY

PER SQUARE METER

CHAINLESS LENS

TRANSFER

ECO-FRIENDLY

Up to 270 lenses per hour in just 5m 2

maximizing efficiency & productivity

in minimal space.

Prevents cross-contamination of

residue and dirt between cleaning

chambers.

Eco-friendly and cost-saving,

with only 2 liters of DI water

per shift.

Contact us for more details on Hydra-Brush-4!

satisloh.com

MAFO 01/2025

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