The Technology Express Magazine | Edition: February 2025

GROW YOUR

BUSINESS

We make Short / Long Term

Investments in Growing Businesses

info@wasayainvestments.com

www.wasayainvestments.com

SUBSCRIBE NOW

Contact us at: +971 58 580 7812

www.thetechnologyexpress.com | subscribe@thetechnologyexpress.com

EDITORIAL

Tanishqa Kambli (Editorial Assistant)

tan@mcfillmedia.com

DESIGN

Hassan Khan, hassan@mcfillmedia.com

Nauman Khan, nauman@mcfillmedia.com

STUDIO AND PRODUCTION

Mommina Asif, mommina@mcfillmedia.com

EDITOR’S

NOTE

“Cybersecurity is not just about protecting data; it is about protecting

lives, businesses, and the future.”

–-- Satya Nadella

COMMERCIAL (EVENTS & ADVERTISING)

Sakshi Lalwani

+971 58 596 6036, sakshi@mcfillmedia.com

Abhinay Bhartiya

+971 58 596 4066, abhinay@mcfillmedia.com

PARTNERSHIPS

Khwahish Waghnani, khwahish@mcfillmedia.com

DISTRIBUTION

Ashish Kumar, ashish@mcfillmedia.com

GENERAL

Advertisement, advertise@thetechnologyexpress.com

Press Release, feature@thetechnologyexpress.com

News, news@thetechnologyexpress.com

Partnerships, partnerships@thetechnologyexpress.com

Public Relations, pr@thetechnologyexpress.com

The Publisher has taken all reasonable steps to ensure the accuracy of the

content at the time of publication. However, The Publisher accepts no

liability for any errors, omissions, or inaccuracies within this publication.

The views and opinions expressed do not necessarily reflect those of The

Publisher. Readers are encouraged to seek professional advice before acting

on any information provided, as the content is for general reference and may

not apply to individual circumstances. All trademarks, logos, and intellectual

property rights featured in this publication are acknowledged and remain the

property of their respective owners. No part of this publication may be

reproduced, stored, or transmitted in any form without the prior written

consent of The Publisher. All rights reserved.

The digital world is evolving at an unprecedented pace,

and with it, the threats that challenge our security. As

we navigate 2025, The Technology Express delves

into the next frontier of cybersecurity, Cyber Crime 3.0.

With artificial intelligence, quantum computing, and Web3

reshaping industries, it is imperative to stay ahead of

cyber threats that are becoming more sophisticated and

unpredictable. This edition is dedicated to understanding

the evolving landscape of cyber risks and the strategies

needed to build a secure digital ecosystem.

One of the most thought-provoking discussions in this

issue revolves around the intersection of neurotechnology

and cybersecurity. As brain-computer interfaces advance,

so do the ethical concerns surrounding cognitive liberty and

personal identity. Our feature on Neurotechnology & Cyber

Ethics examines how emerging digital health innovations

must be safeguarded against exploitation, ensuring that

personal thoughts and identities remain protected in a

hyper-connected world. The future of cyber ethics is here,

and it demands immediate attention.

Beyond this, we explore a broad spectrum of cybersecurity

challenges and innovations shaping the UAE. From the

privacy paradox in augmented reality shopping to the security

framework of quantum-powered retail, we uncover the risks

and opportunities across multiple sectors. Our analysis of

Crypto in 2025 highlights the UAE’s role in securing digital

currency, while Scaling Securely offers startups actionable

insights to thrive without compromising cybersecurity. As

the digital world becomes more interconnected, protecting

data, identities, and systems is no longer an option, it is

a necessity.

MCFILL MEDIA &

PUBLISHING GROUP

TECH

20

Neurotechnology & Cyber Ethics:

Safeguarding Privacy, Identity, and

Cognitive Liberty

12

Crypto in 2025:

How the UAE is Shaping the Future of

Secure Digital Currency

26

Quantum-Powered Retail:

Revolutionising Retail with Personalised

Experiences

18

ASUS ROG Phone 9 Series:

Ultimate Mobile Gaming Experience

56

Helpdesk

Redefining Real-Time Human

Assistance

58

40

The Intelligent Urban Grid:

Cybersecurity Imperatives for the

IoT-Powered City

2025 Hyundai Ioniq 5 N:

Electrified Performance Redefined

42

Open Banking in the UAE:

Unlocking Innovation Without

Losing Trust

INSIDE

CYBERSECURITY

CYBER RESILIENCE IN

THE UAE:

PERCEPTION VS. REALITY

Cyber resilience refers to an organization’s ability to maintain

operations despite cyber disruptions. It involves anticipating,

withstanding, recovering from, and adapting to

cyberattacks. As the UAE drives digital transformation,

robust cyber resilience is essential to safeguard sensitive

data, ensure business continuity, and maintain customer

trust in an increasingly digital landscape.

Cyber resilience is increasingly

recognised as a critical priority

in the UAE, yet many businesses

still struggle to grasp its full importance. A

common misconception among business

leaders is that investing in comprehensive

cybersecurity measures is costlier

than dealing with the aftermath of an

attack. A recent survey found that 31%

of CEOs in the UAE believe cybersecurity

investments are more expensive than

post-breach recovery. This perception

results in a reactive rather than proactive

approach, where companies often delay

necessary security enhancements until

they experience a cyber incident.

Small and medium-sized enterprises

(SMEs) are particularly vulnerable due

to limited cybersecurity budgets and a

lack of in-house expertise. Many SMEs

8 \ Feb 2025

thetechnologyexpress.com

rely solely on basic security measures,

such as firewalls and antivirus software,

underestimating the need for advanced

threat detection, incident response, and

recovery plans. Additionally, some businesses

assume that cybersecurity is the

sole responsibility of IT departments,

overlooking the role of employees in

preventing cyber threats. This perception

gap leaves businesses exposed to

increasingly sophisticated cyberattacks,

which can have severe financial and reputational

consequences.

The Reality of Cyber Resilience in the

UAE

Contrary to these misconceptions,

the UAE has taken substantial steps to

enhance its cybersecurity framework,

positioning itself as a regional leader in

cyber resilience. The government has

implemented a comprehensive cybersecurity

strategy, underpinned by the

A resilient digital economy

requires a proactive

approach to cybersecurity,

where prevention,

detection, and rapid

response work together

to mitigate evolving

threats and ensure

business continuity.”

H.E. Dr. Mohamed Al-Kuwaiti,

Head of UAE Cyber Security Council

National Cybersecurity Strategy, which

aims to protect critical infrastructure,

businesses, and individuals from cyber

threats.

Abu Dhabi, in particular, has emerged

as the Middle East’s leading city in cybersecurity

preparedness, investing in

cutting-edge technologies and regulatory

frameworks to bolster cyber resilience.

The emirate has partnered with global

technology leaders to deploy AI-driven

security solutions, advanced encryption

mechanisms, and real-time threat monitoring

systems. These efforts align with

international cybersecurity standards,

strengthening the UAE’s ability to mitigate

cyber risks.

The UAE has also collaborated with

global cybersecurity leaders, such as

Singapore, to integrate international

best practices into its national strategy.

This partnership has enabled the

country to adopt a holistic approach

to cybersecurity, combining regulatory

measures with advanced technological

solutions to create a resilient digital

ecosystem. These initiatives highlight

the UAE’s commitment to leading the

digital transformation while maintaining

the highest levels of cybersecurity.

Strengthening Cyber Resilience: Key

Strategies

To bridge the gap between perception

and reality, businesses in the UAE must

adopt a more proactive approach to

cybersecurity. This requires strategic

investments in security infrastructure,

continuous workforce education, and

stronger governance frameworks.

1. Transitioning to a Proactive Cybersecurity

Approach

Businesses must shift from a reactive

cybersecurity stance to a proactive one.

This involves anticipating cyber threats

before they occur, rather than responding

after an attack. Organisations should

conduct regular risk assessments, implement

AI-powered threat detection, and

establish real-time monitoring systems

to identify and neutralise threats early.

2. Investing in Comprehensive Security

Infrastructure

To strengthen cyber resilience, businesses

must go beyond basic security measures.

Implementing cloud-based security

solutions with end-to-end encryption,

adopting multi-factor authentication, and

deploying automated incident response

systems can significantly enhance digital

protection. Regular penetration testing

and vulnerability assessments are also

essential to identify weaknesses in existing

security frameworks.

3. Enhancing Regulatory Compliance

and Governance

Adhering to the UAE’s cybersecurity

regulations is crucial for maintaining a

strong defence against cyber threats.

Businesses must ensure compliance

with national frameworks such as the

National Cybersecurity Strategy and Dubai

Cyber Security Strategy, which provide

guidelines for strengthening digital infrastructure.

Additionally, organisations

should align their security policies with

global best practices, such as the ISO

27001 information security standard.

4. Implementing Continuous Employee

Training and Awareness

Human error remains one of the biggest

cybersecurity risks, making employee

awareness training essential. Businesses

must educate employees on phishing

attacks, social engineering tactics, and

secure data handling practices. Regular

cybersecurity drills and awareness

campaigns can help build a security-conscious

culture, reducing the likelihood of

breaches caused by human negligence.

5. Strengthening Public-Private Partnerships

in Cybersecurity

Collaboration between government entities

and private-sector organisations is

key to building a robust cyber resilience

ecosystem. The UAE has already taken

steps in this direction by fostering partnerships

with international cybersecurity

firms and research institutions. Expanding

such collaborations will help businesses

stay ahead of emerging cyber threats

while benefiting from global expertise.

Cyber resilience is not just a technology

issue, it is a business imperative in

today’s digital economy. While many UAE

businesses still perceive cybersecurity as

an avoidable cost, the reality is that the

risks of cyberattacks far outweigh the

investments needed to prevent them.

By aligning their cybersecurity strategies

with national frameworks, businesses

can safeguard their digital assets, ensure

regulatory compliance, and contribute

to the UAE’s vision of becoming a global

leader in cyber resilience.

Feb 2025 / 9

CLOUD COMPUTING

REINVENTING CLOUD

SECURITY:

THE FUTURE OF CYBER

DEFENCE IN THE UAE

The UAE’s embrace of cloud computing accelerates digital

transformation, offering businesses scalability and efficiency.

However, securing sensitive data and meeting regulatory

standards remain key challenges. This article outlines actionable

strategies for UAE companies to strengthen cloud

security, ensuring compliance, operational resilience, and

a competitive edge in the digital economy.

Cloud security plays a crucial role

in safeguarding data, applications,

and infrastructures within cloud

environments. As the UAE accelerates

its digital transformation, the demand for

robust security frameworks has intensified

across industries. Effective cloud

security measures are essential for:

Regulatory Compliance: Aligning with

UAE laws, including data residency mandates

and privacy regulations.

Business Continuity: Protecting operations

from cyber threats and minimising

downtime.

Customer Trust: Ensuring data confidentiality

and reinforcing brand credibility.

By prioritising cloud security, UAE

10 \ Feb 2025

businesses can enhance resilience,

drive innovation, and maintain a competitive

edge in a rapidly evolving digital

landscape.

Key Strategies for Businesses in the UAE

Businesses handling sensitive information

must adopt sovereign cloud solutions

to comply with the UAE’s stringent

data protection laws. These localised

cloud services ensure data residency,

meeting legal requirements and allowing

organisations to securely manage

data within the country. By leveraging

sovereign clouds, businesses benefit

from secure and scalable infrastructure,

enhancing operational efficiency while

maintaining compliance with privacy and

security regulations. Sovereign cloud

solutions mitigate risks associated with

data sovereignty and enable companies

to embrace the benefits of cloud computing,

such as innovation and agility, all

while ensuring the protection of critical

information in a regulated environment.

Abu Dhabi National Oil Company (AD-

NOC) collaborated with G42 Cloud to

establish a sovereign cloud infrastructure,

ensuring data remains within the UAE

while leveraging cutting-edge analytics

and security features.

Adopting Hybrid Cloud Models

Hybrid cloud solutions combine on-premises

systems with public and private

cloud platforms, offering businesses

flexibility, scalability, and enhanced

security. This approach enables organisations

to store sensitive data on

private networks, ensuring compliance

with UAE regulations, while leveraging

the cost-efficiency and innovation of

public cloud services. By adopting hybrid

models, businesses can optimise

workload distribution, enhance disaster

recovery, and improve overall operational

efficiency. Industries such as finance,

healthcare, and government benefit from

this model, as it balances security with

agility, allowing for secure digital transformation

while maintaining strict control

over critical data and infrastructure in a

rapidly evolving landscape.

Emirates NBD implemented a hybrid

cloud model to enhance real-time data

insights, improving customer experiences

while maintaining strong security for

financial transactions.

Investing in Zero Trust Security Frameworks

The Zero Trust model operates on the

principle of continuous verification, ensuring

that no user or device is trusted

by default. Every access request is authenticated,

authorised, and continuously

monitored to prevent unauthorised access

and insider threats. This proactive

security framework is particularly crucial

for businesses handling sensitive data,

as it minimises risks associated with

cyberattacks and data breaches. By

implementing Zero Trust architecture,

organisations in the UAE can strengthen

their cybersecurity posture, protect

critical digital assets, and comply with

evolving regulatory requirements, ultimately

fostering a secure and resilient

digital ecosystem in an increasingly interconnected

and data-driven economy.

Dubai Airport Freezone Authority (DAF-

ZA) deployed Zero Trust architecture

to safeguard its digital ecosystem, protecting

sensitive operational data from

potential cyber threats.

Ensuring the security

of data in cloud environments

is critical for

maintaining trust and

regulatory compliance

in the UAE’s digital ecosystem.”

H.E. Dr. Aisha Bin Bishr,

Former Director General of Smart

Dubai Office


Addressing Key Considerations for

Cloud Security Success

Building Internal Expertise

Upskilling employees on cloud security

best practices is crucial for maintaining

a resilient cybersecurity posture. Businesses

can collaborate with institutions

such as the UAE Cybersecurity Council

to provide specialised training programs,

ensuring teams remain proficient in

emerging security protocols.

Aligning with Regulatory Frameworks

Compliance with UAE-specific regulations,

such as the Federal Data Protection Law,

is essential for businesses handling consumer

data. Staying updated on regulatory

developments helps organisations

mitigate legal risks and strengthen data

protection strategies.

Enhancing Incident Response Strategies

A well-defined incident response plan

enables businesses to detect, respond

to, and recover from cyber incidents

efficiently. Establishing comprehensive

protocols for breach detection and mitigation

minimises operational disruptions

and strengthens security resilience.

Collaborating for Stronger Defences

Public-private collaborations are essential

for strengthening cloud security in

the UAE. Businesses can enhance their

cybersecurity strategies by partnering

with leading cloud providers such as

Microsoft Azure and AWS, gaining access

to advanced security solutions and

compliance support.

Emaar Properties partnered with AWS

to enhance its digital infrastructure, ensuring

secure and scalable solutions for

its real estate operations.

As the UAE strengthens its position as

a global technology hub, cloud security

has become a cornerstone of its digital

transformation strategy. With increasing

reliance on cloud-based services,

businesses must prioritise security measures

to protect sensitive data, maintain

regulatory compliance, and ensure

operational resilience.

One key approach is the adoption of

sovereign cloud solutions, which keep

data within the UAE’s jurisdiction while

adhering to national security and privacy

regulations. Hybrid cloud models

offer businesses flexibility by integrating

private and public cloud environments,

allowing them to balance security with

scalability.

Feb 2025 / 11

CRYPTO CURRENCY

CRYPTO IN 2025:

HOW THE UAE IS SHAPING THE

FUTURE OF SECURE DIGITAL

CURRENCY

The UAE has become a global hub for cryptocurrency,

with evolving regulations shaping the market’s future. As

the country seeks to balance innovation with security,

the government has introduced measures to ensure investor

protection and prevent misuse. These regulatory

advancements are crucial in establishing a stable cryptocurrency

ecosystem.

The United Arab Emirates (UAE) has

rapidly established itself as a global

leader in cryptocurrency adoption

and regulation. By mid-2024, the UAE

ranks among the top 40 countries worldwide

in cryptocurrency transactions, with

over $30 billion worth of digital assets

exchanged. This places the UAE as the

third-largest crypto economy in the Middle

East and North Africa (MENA) region.

Such growth is attributed to a progressive

government approach that fosters trust

and demand for virtual assets within the

country. The UAE’s emphasis on innovation,

combined with clear and transparent

regulations, has positioned it as

a secure and attractive destination for

cryptocurrency investments.

12 \ Feb 2025


Regulatory Framework

A key driver behind the UAE’s success

in the crypto space is its comprehensive

regulatory framework. The Securities and

Commodities Authority (SCA) oversees

cryptocurrency activities, ensuring that

businesses and investors comply with

financial sector laws. Meanwhile, the

Financial Services Regulatory Authority

(FSRA) and the Virtual Assets Regulatory

Authority (VARA) in Dubai have developed

clear and specific guidelines to

ensure a secure and transparent crypto

market. These regulatory bodies focus

on protecting investors while also encouraging

blockchain technology and

digital asset innovation.

In 2024, VARA introduced regulations

aimed at licensing and overseeing virtual

asset service providers in Dubai. The goal

of these regulations is to provide a stable

operating environment for companies

while also preventing fraudulent activities.

The SCA plays a critical role in ensuring

that financial transactions are transparent

and that investor protection remains a

priority. These regulations help establish

the UAE as a reliable and attractive

place for cryptocurrency investments,

providing clarity for businesses looking

to enter the digital asset market.

Market Projections

The cryptocurrency market in the United

Arab Emirates is anticipated to experience

sustained expansion. Market analysts

project that by the year 2025, the volume

of the UAE’s crypto economy will reach

approximately $254.3 million. This anticipated

growth is indicative of a continuous

rise in the adoption of cryptocurrency and

increased market activity. Furthermore,

the revenue generated per user within

the UAE’s crypto market is expected to

attain a value of $67.3, which suggests

considerable engagement in the trading

and investment of digital assets. As the

cryptocurrency market within the country

progresses, it is poised to emerge as a

prominent sector in the Middle East and

North Africa (MENA) region, attracting

a greater number of both institutional

and retail investors.

The proactive measures undertaken

by the UAE government, coupled with

a robust regulatory framework and an

increasing interest in virtual assets,

contribute to a favorable environment

for ongoing market development. As

The UAE has been fostering

an environment

where our citizens feel

equipped to explore a

new economy of virtual

assets, and this is

reflected from their

uptake.”

H.E. Omar Sultan Al Olama,

UAE Minister of Artificial Intelligence

additional businesses and investors engage

with this sector, the UAE is likely

to maintain its position at the forefront

of both the regional and global cryptocurrency

landscape.

Stablecoin Adoption

In addition to traditional cryptocurrencies

like Bitcoin and Ethereum, stablecoins

have gained significant traction in the

UAE. These digital currencies are tied

to traditional assets, such as the US

dollar, which makes them less volatile

than other cryptocurrencies. In the first

half of 2024, stablecoin transactions

saw a notable 55% increase, with $9.8

billion transacted. This rise in stablecoin

adoption reflects the growing preference

for stable, predictable financial solutions

in both transactions and remittances.

Stablecoins have become increasingly

popular in the UAE due to their stability,

which makes them more attractive for

businesses and individuals. Their use for

cross-border remittances, in particular,

has seen a surge as individuals look for

reliable ways to send money abroad. The

UAE’s adoption of stablecoins further

demonstrates the government’s commitment

to building a more stable and

reliable cryptocurrency ecosystem. The

country’s stablecoin-friendly policies also

contribute to a broader digital asset

landscape that appeals to businesses

seeking predictable financial solutions.

Taxation Policies

The UAE’s favorable tax policies are

another key factor that strengthens

its position as a cryptocurrency hub.

In 2024, the Federal Tax Authority released

a guide confirming that Qualifying

Free Zone Persons (QFZPs) are eligible

for a 0% tax rate on cryptocurrencies

held within specific free zones. These

tax incentives are designed to attract

businesses and investors to establish

operations in the UAE, further stimulating

the growth of the digital assets sector.

The tax incentives provide a clear and

tax-efficient environment for cryptocurrency

participants, which is a major draw

for both institutional investors and crypto

startups. By reducing the tax burden on

digital assets, the UAE fosters a business-friendly

climate that encourages

investment and innovation in the sector.

As cryptocurrency adoption continues to

rise, these tax policies will play a critical

role in further positioning the UAE as an

attractive destination for cryptocurrency

businesses and investors.

The UAE’s proactive and progressive

approach to cryptocurrency regulation

has positioned it as a key player in the

global digital asset market. With a robust

regulatory framework, clear guidelines,

tax incentives, and growing investor confidence,

the UAE continues to foster a

secure and dynamic environment for

cryptocurrency growth. As the market

expands, the UAE’s ongoing regulatory

developments are likely to shape the

future of digital assets in the MENA region

and beyond, ensuring the country’s

continued leadership in the global

cryptocurrency ecosystem.

Feb 2025 / 13

CRYPTO NEWS

Mastercard Introduces

Crypto Credential in

UAE and Kazakhstan

Mastercard has launched its

Crypto Credential solution in

the UAE and Kazakhstan, simplifying

cryptocurrency transactions

by allowing users to send and receive

digital assets using simple aliases instead

of complex blockchain addresses.

This initiative enhances transaction

security and trust in the crypto

ecosystem. The solution is supported

by regional exchanges such as ATAIX

Eurasia, Intebix, CoinMENA, and digital

asset infrastructure provider Fuze.

Bitcoin’s Price Surge Anticipated Amid Trump’s

Return to Office

Following Donald Trump’s return

to the U.S. presidency, experts

predict Bitcoin’s price could

reach $150,000 by the end of 2025.

This optimistic outlook is attributed to

anticipated favorable cryptocurrency

policies, including the establishment of

a strategic Bitcoin reserve. The cryptocurrency

has recently surpassed the

$100,000 mark, with its price currently

at $108,443. Analysts suggest that

sustained institutional adoption and

supportive regulatory measures could

drive this significant increase.

Bitget LaunchX Supports

Jambo’s $5

Million Fundraising

for Satellite Program

Bitget, a leading cryptocurrency

exchange, is backing Jambo’s $5

million fundraising through a token

sale on Bitget LaunchX. The funds will

support Jambo’s satellite launch program,

aiming to connect a global network of

JamboPhones and expand access to

decentralized services. Jambo’s $99

crypto-native smartphone, the Jambo-

Phone, has sold over 700,000 units in

2024, bringing Web3 technologies to

emerging markets.

Sigma Capital Launches

$100 Million Fund

to Accelerate Web3

Innovation

Sigma Capital, a leading early-stage

venture firm, has announced the

launch of a $100 million fund

aimed at accelerating the next wave of

Web3 innovation. This initiative seeks to

support and invest in emerging technologies

within the Web3 space, fostering

growth and development in the sector.

Dubai’s Crypto Tower

to Feature Blockchain

Hub, NFT Gallery, and

AI Incubators

The upcoming Dubai Crypto Tower

in Jumeirah Lakes Towers

(JLT) is set to become a central

hub for blockchain businesses, featuring

an NFT gallery, gold bullion shop,

car dealership, club, and AI incubators.

This state-of-the-art facility aims

to foster innovation and collaboration

within the crypto and AI sectors, positioning

Dubai as a leading destination

for digital enterprises.

14 \ Feb 2025


EU’s New Crypto

Regulations Prompt

Surge in UAE Business

Expansions

EU legislation fallout drives demand

for UAE crypto business

expansions, say advisory firms.

Following regulatory changes in the

EU, many crypto businesses are turning

to the UAE for better opportunities.

The country’s crypto-friendly

environment and regulatory clarity

have made it an attractive destination

for firms looking to grow in a secure

market. Experts note this shift as a key

trend in the global crypto landscape.

Bitget Completes

First-Ever Burn of 800

Million BGB Tokens,

Reducing Supply by

40%

Bitget has completed its first-ever

burn of 800 million BGB tokens,

reducing the total supply

by 40%. The burn, which permanently

removed tokens from circulation, aims

to enhance the token’s value. Starting

in 2025, Bitget plans a quarterly

burn mechanism, using 20% of profits

to repurchase and burn BGB tokens,

further reducing supply and strengthening

the token economy for holders.

Developers Eye Crypto

Buildings in Dubai

Developers are planning to build a

17-storey Crypto Tower in Dubai’s

Jumeirah Lakes Towers, set to

open in early 2027. The tower will feature

nine office floors for crypto startups,

three floors for blockchain incubators, an

AI innovation floor, a crypto club, and an

NFT art gallery. Blockchain technology

will be used for tenant interactions and

transactions. This initiative underscores

Dubai’s commitment to becoming a global

hub for blockchain and cryptocurrency

innovation.

HashKey Expands

Global Footprint with

Dubai Virtual Asset

License Approval

UAE Clarifies VAT Treatment of Cryptocurrency

Mining

The UAE Federal Tax Authority

(FTA) has clarified that

cryptocurrency mining does

not qualify for the VAT exemption

extended to certain virtual asset

activities. Mining for personal use

is not considered a taxable supply

and falls outside the scope of VAT.

However, mining services provided to

third parties are deemed taxable, and

input VAT incurred may be recoverable

if directly related to taxable activities.

This clarification aims to provide

transparency for businesses engaged

in cryptocurrency mining activities.

HashKey Group has received

in-principle approval from the

Dubai Virtual Assets Regulatory

Authority (VARA) for its Virtual Asset

Service Provider (VASP) license application.

This approval enables Hash-

Key MENA FZE to offer Virtual Asset

Exchange Services and Virtual Asset

Broker-Dealer Services in Dubai to

retail, qualified, and institutional investors.

This milestone enhances Hash-

Key’s global presence, complementing

its existing licenses in Hong Kong,

Singapore, Japan, and Bermuda.

Feb 2025 / 15

AUGMENTED REALITY

THE PRIVACY

PARADOX IN AR

SHOPPING:

SAFEGUARDING CONSUMER DATA

Augmented Reality (AR) is revolutionising the shopping

experience in the UAE, offering immersive, personalised

solutions. However, the growing adoption of AR raises

significant concerns about data privacy. Protecting sensitive

consumer information through advanced security

protocols, compliance with UAE regulations, and innovative

privacy measures is critical for businesses to ensure trust

and sustainability in AR-driven commerce.

Augmented Reality (AR) has revolutionised

the shopping experience,

especially in the UAE’s

fast-evolving retail market. By allowing

consumers to virtually try on products,

visualise furniture in their homes, or customise

items, AR brings a new level of

convenience and personalisation. Major

players in fashion, furniture, and beauty

have adopted AR to redefine customer

engagement. However, the extensive

data collection inherent to AR raises privacy

concerns, emphasising the need

for robust data protection measures to

ensure consumer trust and regulatory

compliance.

16 \ Feb 2025


Data Collection in AR Shopping Platforms

AR applications rely on sophisticated

technologies to deliver personalised

experiences. These platforms collect

multiple forms of consumer data:

Personal Information: Names, email addresses,

and payment details are used

to authenticate and process purchases.

Behavioural Data: Information about

user preferences, purchase history, and

browsing habits is gathered to improve

recommendations.

Biometric Data: Measurements such as

facial dimensions or body scans are often

required for virtual fitting or product

customisation.

While this data is crucial for enhancing

user experiences, improper handling of it

can lead to misuse, breaches, or erosion

of consumer trust.

Key Privacy Risks in AR Shopping

As AR becomes mainstream in the UAE

retail sector, several privacy challenges

emerge:

1. Data Breaches

Storing large volumes of sensitive information

increases the risk of cyberattacks.

Breaches could expose customer

information, such as payment details or

biometric data, leading to financial losses

and reputational harm for businesses.

2. Unauthorised Data Sharing

Many AR platforms integrate with

third-party services to enhance functionality.

However, these integrations

can inadvertently lead to data misuse

or unauthorised sharing, especially if

third-party vendors do not adhere to

strict privacy protocols.

3. Lack of User Awareness

Many consumers are unaware of how

their data is collected, processed, and

used. Limited transparency and the absence

of clear consent mechanisms raise

ethical concerns about user privacy.

UAE Regulations on Data Privacy

The UAE has implemented comprehensive

data privacy laws to address growing

concerns about consumer information

protection.

Introduced in 2021, this legislation

mandates that businesses collect,

process, and store consumer data

securely. It requires obtaining explicit

user consent, ensuring transparency,

and granting users the right to access,

correct, or delete their data.

Non-compliance with PDPL can result

in hefty penalties, making adherence to

these regulations a top priority for businesses

operating AR shopping platforms.

UAE-Based Companies Leading the Way

Several UAE companies and global

brands operating in the region are setting

benchmarks in secure AR shopping

experiences:

Majid Al Futtaim incorporates AR

technology into its shopping malls while

ensuring compliance with UAE data protection

laws.

Dubai Mall Virtual Experiences offers

immersive AR-enabled shopping, prioritising

robust data security measures.

IKEA UAE allows customers to visualise

furniture in their spaces using AR, with a

focus on secure handling of consumer

data.

Role of Emerging Technologies in Data

Privacy

Innovative technologies like blockchain

and artificial intelligence (AI) offer advanced

solutions for safeguarding consumer

data in AR shopping:

A decentralised framework ensures

secure and tamper-proof data storage.

Blockchain technology can enhance

transparency in data transactions, providing

consumers with better control

over their information.

AI-powered systems can detect and

respond to threats in real-time, minimising

risks of breaches. Adaptive AI algorithms

also help identify suspicious activities,

such as unauthorised access attempts.

Future of AR in UAE Retail

The integration of AR into UAE’s retail

landscape reflects a broader trend of

technological innovation driving customer-centric

experiences. However, as AR

adoption grows, businesses must strike

a balance between personalisation and

privacy. Adhering to PDPL regulations

and leveraging advanced security measures

will be key to fostering consumer

trust in this transformative technology.

Augmented reality has redefined the

shopping experience in the UAE, offering

unparalleled convenience and customis-

The Data Protection Law

will guarantee personal

privacies and the ability

for the private sector

to grow, innovate, and

prosper.”



ation. However, the vast amount of data

collected by AR applications necessitates

strict privacy measures. Businesses

must align with the UAE’s Personal Data

Protection Law (PDPL) and prioritise

security practices, such as encryption,

transparency, and regular audits. By addressing

privacy concerns proactively,

companies can build trust, ensure compliance,

and position themselves as leaders

in the evolving digital marketplace.

With innovation and robust data governance,

AR shopping can thrive without

compromising consumer privacy. As technology

advances, integrating AI-driven

security solutions and blockchain for

data integrity will further enhance privacy

protection. Businesses that prioritise ethical

data practices will not only mitigate

risks but also gain a competitive edge by

fostering long-term customer loyalty in

the digital economy, driving sustainable

growth and ensuring responsible digital

transformation.

Feb 2025 / 17

GADGET REVIEWs

ASUS ROG PHONE 9 SERIES:

ULTIMATE MOBILE GAMING EXPERIENCE

ASUS Republic of Gamers (ROG) has unveiled the highly

anticipated ROG Phone 9 and ROG Phone 9 Pro, the latest

additions to its gaming smartphone lineup, combining

cutting-edge technology with impeccable design. Powered

by Qualcomm’s Snapdragon 8 Elite chipset, these devices

are engineered to offer the best mobile gaming experience,

rivaling the performance of consoles.

The ROG Phone 9 series boasts a 6.78-inch AMOLED display

with an impressive 185Hz refresh rate, ensuring smooth and

fluid gameplay for the most demanding titles. The inclusion

of AniMe Vision, featuring customizable mini-LEDs, provides

a personal touch for users to express their unique style. The

ROG Phone 9 Pro takes this further, with 648 mini-LEDs for

an unparalleled level of personalization. Durability is a key

consideration, with Corning Gorilla Glass ensuring the display

withstands the rigours of daily use, while the 10-point touchscreen

guarantees precision, even when wearing gloves.

As a result of its Snapdragon 8 Elite processor, the ROG

Phone 9 series is optimized for high-performance gaming,

featuring an Oryon CPU and Adreno 830 GPU for smooth, lagfree

graphics. The phones are available with 12GB LPDDR5X

RAM, with the base ROG Phone 9 offering 256GB of internal

storage, while the ROG Phone 9 Pro comes with 512GB or

an even more substantial 1TB option. For those seeking premium

storage, the 1TB model presents an attractive choice,

elevating the overall gaming experience.

The camera system across both models features a Sony

Lytia 700 50MP main sensor, a 13MP ultrawide, and a 5MP

macro lens, ensuring high-quality photography alongside gaming.

To prevent overheating during long gaming sessions,

the ROG GameCool 9 cooling system efficiently manages

temperature, with the added option of the AeroActive Cooler

X Pro for external cooling.

The sound experience is equally impressive with OZO Audio

technology, providing 3D spatial audio and noise reduction

for a more immersive gaming environment. ASUS’s AirTrigger

touch system allows gamers to utilize virtual shoulder triggers,

providing tactile feedback for enhanced control, while

maintaining comfort during extended gameplay.

With a price range starting at £949.99 and available in the

UAE, the ROG Phone 9 series offers a versatile and powerful

mobile gaming experience tailored to enthusiasts and professionals

alike. Combining artistic design, functional versatility,

and superior performance, the ROG Phone 9 stands

as a must-have for gamers and tech collectors seeking a

future-proof device.

18 \ Feb 2025


FRAGMENT DESIGN X CASIO:

HOUNDSTOOTH ELECTRIC KEYBOARD COLLABORATION

Fragment Design and Casio have come together to reimagine

the iconic Casiotone CT-S1 electric keyboard,

creating a striking, limited-edition model that blends

nostalgia with modern design. This collaboration adds a fresh

twist to Casio’s legacy, famously known for its electronic

music instruments in the ’80s, while incorporating Fragment

Design’s signature style.

The keyboard features a bold houndstooth pattern adorning

the speakers, a nod to Fragment Design’s distinctive

aesthetic. The traditional black-and-white colour scheme

is further accentuated by co-branded text on the right side

and Fragment’s double lightning bolt logo above the C8 key,

adding a unique touch to its visual appeal. The tuning knobs,

finished in black, provide a striking contrast to the original

Casiotone, which featured a light grey base with more vibrant

accents.

From a functional perspective, this special edition offers

12 “Casio Classic” tones, referencing the vintage electronic

instruments that helped define Casio’s early musical offerings,

alongside 10 new “Advanced Tones” powered by the

modern AiX sound source. The horizontal bass reflex mechanism

delivers an immersive sound experience, enhancing

the keyboard’s acoustic performance.

Known for their collaborations across various product

categories, Fragment Design is no stranger to the world of

musical instruments. Their previous partnership with Fender

produced a limited-edition Telecaster guitar, demonstrating

their commitment to both craftsmanship and artistic expression.

The Fragment Design x Casiotone CT-S1’s combination of

advanced technology and artistic design appeals to both

music enthusiasts and collectors alike, offering a functional

yet aesthetically pleasing addition to any musician’s repertoire.

LOGITECH MX CREATIVE CONSOLE:

REDEFINING CREATIVE WORKFLOWS

Logitech, a leader in computer peripherals for over 40 years,

has unveiled the MX Creative Console, a versatile and

highly customizable productivity tool tailored specifically

for creatives. Designed with photographers, videographers,

graphic designers, and other creative professionals in mind,

this innovative console aims to streamline workflows and

enhance efficiency.

The MX Creative Console features a keypad with 11 face

buttons, nine of which are programmable to suit specific

functions in creative software such as Adobe Photoshop,

Lightroom, Premiere Pro, and After Effects. Each button

displays an icon and corresponding text that automatically

updates when users switch functions, making it easy to

navigate between tools.

Logitech’s collaboration with Adobe ensures that the MX

Creative Console works natively with a wide range of industry-standard

applications, providing tailored solutions to

enhance both productivity and creativity.

Crafted with precision, the MX Creative Console comes

in two elegant colours—Pale Grey and Graphite—offering an

aesthetic appeal that fits seamlessly into any workspace. Its

user-friendly design, combined with its functionality, makes

it a powerful tool for enhancing the productivity of creative

professionals. The device’s adaptability and integration with

popular creative apps, as well as its seamless switch between

tools and actions, highlight its unique selling proposition.

With its sleek design, enhanced functionality, and compatibility

with major creative software, the MX Creative Console

appeals to creatives seeking a streamlined workflow. Logitech’s

commitment to sustainability and quality craftsmanship

further elevates the product’s value, making it a must-have

for those looking to optimise their creative processes.

Feb 2025 / 19

DIGITAL HEALTH TECH

NEUROTECHNOLOGY

& CYBER ETHICS:

SAFEGUARDING PRIVACY,

IDENTITY, AND COGNITIVE LIBERTY

Neurotechnology devices are revolutionising healthcare

by enhancing cognitive functions and monitoring brain

activity. However, concerns arise about their potential

impact on users’ agency, identity, privacy, and cognitive

liberty. As these technologies advance, it’s crucial to evaluate

their ethical implications and ensure safeguards to

protect individual autonomy and mental privacy.

Neurotechnology, which includes

devices such as brain-computer

interfaces (BCIs) and neuroprosthetics,

represents a rapidly expanding

sector. As reported by Grand View

Research, the global market for neurotechnology

was assessed at USD 9.6

billion in 2022, and projections suggest

a compound annual growth rate (CAGR)

of 14.5% from 2023 to 2030. This increase

in market value signifies a growing

incorporation of neurotechnology into

various sectors, including healthcare,

defense, and consumer applications.

As advancements continue to evolve,

it is imperative to carefully evaluate the

implications of this technology for personal

autonomy, privacy, and mental

freedoms.

20 \ Feb 2025

Impact on Agency and Identity

Neurotechnologies present significant

opportunities for the improvement of

cognitive functions, allowing individuals

to manipulate devices using their

thoughts or recover lost abilities, such

as regaining motor functions through the

use of neuroprosthetics. Nevertheless,

the implementation of brain-computer

interfaces (BCIs) for the enhancement of

human capabilities brings forth important

concerns regarding personal agency and

identity. By facilitating direct interaction

with the brain, these devices have

the capacity to modify mental states,

cognitive functions, and the processes

involved in decision-making.

For example, military applications of

BCIs may increase attention span and

expedite decision-making, which could,

in turn, affect the actions and moral judgments

of soldiers. Such advancements

prompt apprehension about the possibility

that neurotechnology might alter

individual autonomy, leading to unforeseen

changes in how individuals understand

their thoughts, values, and overall

identity. The degree to which BCIs may

impact identity or moral decision-making

has incited discussions surrounding

the ethical consequences of cognitive

manipulation. This technology’s ability

to potentially redefine personal agency

raises essential inquiries about the extent

to which individuals can exercise

control over their cognitive functions

and the level of influence that external

technology ought to have on the formation

of one’s identity.

Privacy Concerns

The risks associated with privacy constitute

significant challenges linked to

the field of neurotechnology. Devices

designed to monitor neural activity possess

the capacity to access sensitive

information, including thoughts, memories,

and personal preferences. The

capability to interpret brain signals raises

concerns about potential breaches of

privacy, as such information might be

collected without the explicit consent

of the individual, leading to phenomena

often referred to as “digital mind-reading.”

These issues are especially relevant

in environments such as workplaces or

within the context of governmental surveillance.

The prospect of corporations or state

authorities gaining unauthorized access

to private thoughts invokes considerable

apprehension regarding the potential for

misuse of such information. Therefore,

the implementation of strict regulations,

coupled with transparency concerning

data collection and storage, is essential

in order to prevent infringements upon

mental privacy. Experts recommend the

formulation of neuro-rights frameworks

designed to protect individuals from invasive

practices in both public and private

domains. Such frameworks would serve

to delineate clear parameters regarding

the access, usage, and safeguarding of

brain data. As the field of neurotechnology

progresses, the imperative of

It is time to be optimistic

realists when it

comes to AI, not just for

assessing the threats

this technology poses

to international peace,

world stability, and

security, but to harness

the opportunities it

offers.”

H.E. Omran Sharaf,

UAE Assistant Foriegn Minister for

Advanced Science and Technology

preserving privacy amidst unprecedented

access to personal thoughts remains a

pressing concern.


Cognitive Liberty

Cognitive liberty—the right to control

one’s own thoughts and cognitive processes—has

emerged as a fundamental

principle in the discourse surrounding

neurotechnology. As neurotechnologies

evolve, the concern is not just about

data breaches but also about the autonomy

to think freely without external

manipulation. Legal scholars argue for

the recognition of cognitive liberty as

a fundamental human right, protecting

individuals from both neuro-surveillance

and coercive mental interventions.

With the rise of neuro-enhancement

technologies, there is a need to safeguard

individuals from undue influence

over their cognitive faculties, ensuring

that people have the freedom to think,

choose, and act in ways that reflect

their true identities. Neurotechnologies,

if misused, could become tools for mental

manipulation or even brainwashing,

leading to a loss of personal freedom.

This growing concern over cognitive

autonomy calls for legal frameworks that

protect the sanctity of individual thought,

ensuring that technology does not infringe

upon personal mental processes.

As cognitive freedom becomes increasingly

vulnerable, robust legal

frameworks must be established to

protect mental autonomy and privacy.

Safeguards are necessary to ensure that

neurotechnology does not become a

tool for external forces—whether governments,

corporations, or malicious

actors—to impose control over the

thoughts and beliefs of individuals.

Upholding cognitive liberty in the face

of advancing neurotechnologies will be

crucial in preserving personal freedom

and autonomy in the digital age.

Neurotechnology holds tremendous

potential to revolutionize healthcare,

enhance cognitive functions, and improve

lives in many ways. However, as

the industry expands, it also raises profound

concerns about individual agency,

identity, privacy, and cognitive liberty.

It is essential to address these ethical

challenges by implementing strong legal

protections and ethical guidelines.

Balancing innovation with safeguarding

fundamental human rights is key to ensuring

that neurotechnology is developed

responsibly and that its benefits are realized

without compromising personal

freedoms. Properly managed, neurotechnology

can create a future where human

potential is expanded without infringing

on mental autonomy and privacy.

Feb 2025 / 21

Data Analytics

BIG DATA ANALYTICS:

THE CYBERSECURITY SUPERPOWER

UAE BUSINESSES NEED

The UAE’s rapid digitalisation has heightened the demand

for advanced cybersecurity measures. As cyberattacks

become more sophisticated, traditional defences often

fall short. Big data analytics, with its ability to process

vast datasets and predict vulnerabilities, has emerged as

a vital tool in safeguarding digital assets. UAE businesses

increasingly recognise its importance in staying ahead of

cyber threats, ensuring secure operations in a digitally

evolving world.

Big data analytics is revolutionising

the way businesses detect,

manage, and respond to cyber

threats. By processing vast amounts

of structured and unstructured data,

organisations are able to uncover hidden

patterns, anomalies, and emerging

risks. Unlike traditional methods, big data

analytics leverages artificial intelligence

(AI) and machine learning to continuously

refine its capabilities and enhance its

predictive power.

One of the most notable benefits of

big data analytics in cybersecurity is its

ability to provide real-time threat detection.

Real-time monitoring systems

powered by big data can immediately

identify malware, phishing attempts,

and unauthorised access. These tools

offer businesses valuable insights into

22 \ Feb 2025


cyber threats as they unfold, allowing

them to take immediate action before

the threat escalates. This capability is

crucial in mitigating potential damage,

reducing the risk of data breaches, and

enhancing overall cybersecurity.

A 2023 report by a prominent cybersecurity

firm highlights that 72% of UAE

businesses implementing big data-driven

cybersecurity solutions saw a 40% reduction

in breach risks. Sectors such as

healthcare, banking, and retail, where the

stakes of data breaches are particularly

high, have benefitted immensely from

these advanced technologies. Beyond

the financial implications, the reputational

harm that can result from a data breach

makes robust cybersecurity even more

critical in these industries.

Big data analytics plays

a critical role in enhancing

cybersecurity

measures, ensuring the

protection of our digital

economy and infrastructure.”



Enhancing Predictive Capabilities

Through Big Data Analytics

Big data analytics not only aids in real-time

threat detection but also enhanc-

es predictive capabilities, helping businesses

prevent potential cyber-attacks.

Machine learning algorithms assess past

attack patterns, enabling organisations

to forecast vulnerabilities and proactively

fortify their defences. This predictive

approach allows businesses to identify

weaknesses before they are exploited,

adding an extra layer of protection to

their cybersecurity strategies.

For the UAE, a nation heavily reliant

on digital infrastructure, this predictive

capability aligns perfectly with the need

to protect against evolving threats.

The UAE faces constant cyber risks,

from phishing scams and ransomware

to more sophisticated advanced persistent

threats (APTs). Big data analytics

enables businesses in the region to

stay one step ahead of these growing

challenges, ensuring the resilience of

critical sectors like finance, healthcare,

and government.

Government Initiatives Driving Big Data

Adoption in Cybersecurity

The UAE government has recognised

the importance of cybersecurity in its

broader digital transformation agenda.

The National Cybersecurity Strategy,

introduced in 2019, positions the adoption

of advanced technologies like big

data analytics as a critical element in

strengthening both public and private

sector defences. Dr Mohamed Al Kuwaiti,

Head of Cybersecurity for the UAE

Government, emphasised the role of big

data analytics, stating, “Big data analytics

strengthens our defence systems by

identifying risks before they materialise,

safeguarding national interests.”

Collaborations between the UAE government

and private enterprises have

played a pivotal role in accelerating the

adoption of big data in cybersecurity.

Partnerships with global technology leaders

have enabled the development of

cutting-edge cybersecurity frameworks

that integrate big data analytics. Initiatives

such as the UAE Cybersecurity Council

also facilitate knowledge sharing and

awareness, empowering businesses

to implement effective cybersecurity

solutions and adopt best practices.

However, despite the clear benefits,

several challenges continue to hinder

the widespread adoption of big data

analytics for cybersecurity in the UAE.

One of the main barriers is the high cost

of implementation. Deploying big data-driven

cybersecurity systems requires

significant investment in infrastructure,

software, and skilled personnel. Small and

medium enterprises (SMEs), which are

a significant part of the UAE’s economy,

often struggle to afford these advanced

systems.

Integration Challenges with Legacy

Systems

Another challenge lies in the complexity

of integrating big data analytics with existing

IT infrastructures. Many businesses

operate on legacy systems that may not

be compatible with newer, more sophisticated

analytics tools. This integration

challenge can delay the adoption of big

data solutions, particularly for companies

that lack the resources to overhaul their

IT frameworks.

Furthermore, the shortage of skilled

professionals in data science, AI, and

cybersecurity presents a significant obstacle.

The rapid pace of technological

advancement means that there is a constant

demand for highly skilled workers

who can leverage big data and machine

learning tools effectively. To address

this, the UAE has initiated various training

programmes aimed at upskilling its

workforce. Through collaborations with

international universities and technology

firms, the government is ensuring that

businesses have access to top-tier talent

with expertise in AI and cybersecurity.

The future benefits of big data analytics

for UAE businesses are vast. By

enabling automated threat detection,

businesses can quickly identify and

respond to cyber risks, minimising the

potential damage. The proactive nature

of big data analytics also helps reduce

downtime and financial losses by preventing

cyberattacks before they occur.

Moreover, implementing robust cybersecurity

measures instils confidence in

customers and investors, which is vital

for sustaining growth in today’s digital

economy.

Big data analytics is a crucial tool for

UAE businesses looking to stay ahead

of evolving cyber threats. By offering real-time

detection, predictive analysis, and

proactive protection, big data enhances

the resilience of digital infrastructures

across various industries. Government

initiatives, combined with private sector

innovation, have positioned the UAE as

a global leader in cybersecurity, paving

the way for a secure digital future.

Feb 2025 / 23

Tech NEWS

Gulf Fintech Investments

to Rebound in

2025 UAE Partners with Elon Musk to Develop the

Dubai Loop, Revolutionizing Urban Transport

Fintech investments in the Gulf

dropped by 77% to $130 million

in 2024, due to rising interest

rates and cautious investor sentiment.

However, recovery is expected in

2025, supported by stabilising global

conditions, government initiatives,

and evolving regulations for digital and

cashless technologies.

Dubai is pushing forward with the

Dubai Loop, a futuristic underground

transport system designed

for high-speed, sustainable

travel. Integrating AI and automation,

the system aims to reduce traffic congestion

and improve urban connectiv-

ity. As part of Dubai’s smart mobility

vision, the project aligns with global

efforts to create efficient, eco-friendly

transportation solutions, potentially

transforming the city’s transit landscape

with cutting-edge tunnel and

hyperloop technology.

Sharjah Islamic

Bank’s Profit Surpasses

AED1 Billion for the

First Time

Sharjah Islamic Bank (SIB) has reported

a net profit before tax of

Dh1.15 billion for the year ending

31 December 2024, marking a 36.5%

increase and surpassing the Dh1 billion

milestone for the first time. The net

profit after tax reached Dh1.05 billion,

reflecting a 24.5% rise. The bank’s total

assets grew by 20.2%, amounting

to Dh79.2 billion, and a 15% cash dividend

distribution has been proposed.

Aldar Secures AED

9 Billion Sustainability-Linked

Credit

Facility

Aldar Properties PJSC has successfully

secured an AED 9 billion (USD

2.45 billion) sustainability-linked

syndicated senior unsecured revolving

credit facility. This five-year facility,

the largest of its kind by a real estate

company in the Middle East, attracted

participation from 15 prominent international

and regional financial institutions.

The financing enhances Aldar’s liquidity

position to approximately AED 26.9 billion,

supporting its growth ambitions and

commitment to measurable ESG targets.

UAE, Italy, and Albania

Sign €1 Billion Undersea

Clean Energy Deal

On 15 January 2025, Italy, Albania,

and the United Arab Emirates

signed a €1 billion agreement to

construct a subsea interconnector for

renewable energy across the Adriatic

Sea. The project aims to produce green

power in Albania and export it to Italy via

underwater cables. Italian grid operator

Terna and the UAE’s National Energy

Company (Taqa) will be key participants.

The infrastructure will link the Albanian

port of Vlore to Italy’s southern Puglia

region and is expected to be completed

within three years.

24 \ Feb 2025


Dubai Municipality

Unveils AI-Powered

Building Intelligence

Platform

Dubai Municipality has launched

an AI-driven Building Intelligence

Platform to transform urban planning.

This advanced system utilizes

real-time monitoring, and predictive

modelling to optimize construction

projects, city development, and infrastructure

efficiency. The municipality

aims to enhance regulatory oversight,

streamline approval processes, and

reduce environmental impact.

UAE AI Office and EGA Unite to Revolutionize

Industrial AI at World Government Summit

2024

The UAE AI Office and Emirates

Global Aluminium (EGA) have

partnered to enhance AI adoption

in the industrial and manufacturing

sectors. Announced at WGS 2024, the

collaboration will integrate AI into production

efficiency, automation, and

predictive analytics to optimize operations.

This move reinforces the UAE’s

vision to lead in industrial AI advancements,

leveraging machine learning

and data-driven insights to revolutionize

the manufacturing sector.

AI Set to Transform

UAE Auto Sector

Artificial Intelligence (AI) is poised

to revolutionize the UAE’s automotive

industry, enhancing

vehicle safety, efficiency, and customer

experiences. Innovations include

autonomous vehicles, AI-powered

safety systems, and predictive

maintenance, aligning with the UAE’s

vision for smart mobility. Local companies

like Seez are leading this transformation

by integrating AI to provide

personalized car-buying experiences,

setting new standards in the market.

Additionally, global collaborations,

such as Uber’s partnership with WeRide

to introduce autonomous taxis in

Abu Dhabi, highlight the UAE’s commitment

to adopting cutting-edge AI

technologies in transportation.

Microsoft and Merak

Capital Partner to

Boost Saudi Arabia’s

Gaming Startups

Microsoft has partnered with

Merak Capital to drive the

growth of Saudi Arabia’s gaming

startups, providing funding, cloud

infrastructure, and advanced technical

expertise. This initiative aligns with

Saudi Vision 2030, aiming to position

the kingdom as a global gaming hub.

The collaboration will offer developers

access to Azure cloud services,

AI-driven game development tools,

and mentorship programs, fostering

innovation and accelerating the region’s

gaming industry expansion.

UAE to Launch

Comprehensive Cybersecurity

Strategy

Following $2 Billion

Investment

The UAE has introduced its National

Cybersecurity Strategy to bolster

digital security and resilience. This

initiative focuses on AI-driven threat

detection, cybersecurity frameworks,

and collaborative public-private measures

to counter cyber threats. By reinforcing

regulatory frameworks and investing

in cutting-edge security technologies,

the UAE aims to safeguard critical infrastructure,

businesses, and citizens,

positioning itself as a global leader in

cybersecurity innovation and digital trust.

Feb 2025 / 25

QUANTUM COMPUTING

QUANTUM-POWERED

RETAIL:

REVOLUTIONISING RETAIL

WITH PERSONALISED

EXPERIENCES

As the UAE retail sector embraces cutting-edge technology,

the fusion of quantum computing and AI is shaping

the future of customer experiences. Quantum-enhanced

machine learning offers retailers the ability to create hyper-personalised

recommendations, revolutionising customer

engagement. This article explores how businesses

in the UAE can leverage this synergy to drive deeper

connections with their customers and stay ahead of the

competition.

As the UAE retail sector embraces

cutting-edge technologies,

quantum computing and AI are

becoming pivotal in reshaping customer

experiences. The intersection of these

two advanced technologies allows retailers

to leverage quantum-enhanced

machine learning, providing them with

an unprecedented ability to personalise

services and offers at an individual level.

By analysing vast amounts of data

quickly and efficiently, businesses can

tailor their recommendations, anticipating

consumer needs with a level of precision

that traditional systems cannot match.

This technology enables a deeper understanding

of customer behaviour, allowing

retailers to create dynamic and highly

personalised shopping experiences that

26 \ Feb 2025


foster greater engagement and loyalty.

As retailers in the UAE look to maintain

their competitive edge, the synergy of

quantum computing and AI is set to play

a major role in shaping the future of retail.

Understanding Quantum Computing

and AI

Quantum computing is a revolutionary

approach to computation, leveraging

the principles of quantum mechanics

to solve complex problems much faster

than traditional computers. By processing

vast amounts of data simultaneously,

quantum computers can perform tasks

that were previously unimaginable, making

them highly beneficial in fields like

AI, machine learning, and cryptography.

Artificial Intelligence in Retail

AI in retail has already made waves by

enabling personalised customer experiences,

optimising supply chains, and enhancing

customer service. AI tools such

as recommendation engines, chatbots,

and predictive analytics help businesses

engage customers more effectively

by understanding their preferences and

behaviours.

The Role of Quantum AI Synergy in Retail

Quantum-enhanced machine learning is

the intersection where quantum computing

boosts the power of AI algorithms.

By using quantum processors, machine

learning models can analyse far larger

datasets in less time, providing retailers

with deeper insights into consumer behaviour

and trends. Quantum computing

enables more accurate predictions and

faster decision-making, which is invaluable

in the fast-paced retail environment.

In the UAE, where the retail industry is

rapidly evolving, personalisation is key

to attracting and retaining customers.

Quantum-enhanced AI allows retailers

to go beyond basic recommendation

systems by creating hyper-personalised

experiences. For example, AI can assess

customers’ purchasing history, preferences,

location, and even current emotional

state to suggest products that align with

their immediate desires.

Brands like Majid Al Futtaim are already

implementing AI-driven solutions

to enhance the shopping experience.

Imagine a scenario where a retailer predicts

your needs even before you make

a purchase, using data from previous

interactions and broader trends.

The UAE has excelled in

digital quality craftsmanship,

and we see the

reflections of its digital

achievements in topping

global rankings in digital

transformation.”

H.E. Ohood Khalfan Al Roumi,

Minister of State for Government

Development and the Future in the

United Arab Emirates

How Quantum AI Synergy Can Improve

Customer Engagement:

1. Real-Time Adaptation

Quantum AI can improve customer engagement

by continuously analysing

real-time data from customers. For example,

AI can adjust promotions, offers,

or even product placement in stores

based on live shopping behaviours. By

leveraging the computational power of

quantum algorithms, retailers can tailor

every aspect of the customer journey,

enhancing their overall experience.

2. Optimised Inventory Management

Efficient inventory management is crucial

for maintaining customer satisfaction.

Quantum computing enables predictive

modelling, which helps retailers anticipate

demand and avoid stockouts or

overstocking. This allows businesses to

focus on ensuring customers find what

they want, when they want it, reducing

frustration and increasing loyalty.

Emirates NBD – AI in Banking: A Retail

Parallel

While not purely in retail, Emirates NBD’s

use of AI to personalise banking experiences

offers valuable insights for retailers.

The bank uses AI and machine learning

to understand individual customer

preferences and provide tailored financial

products. This approach, coupled with

quantum-enhanced algorithms, can be

applied in the retail sector to improve

product recommendations, customer

support, and much more.

The UAE’s Position as a Quantum Computing

Hub

The UAE has been positioning itself as

a leader in technological innovation.

Initiatives like the UAE Artificial Intelligence

Strategy 2031 and partnerships

with quantum computing firms underline

the country’s ambition to harness the

full potential of emerging technologies.

Retail businesses that adopt quantum AI

technologies now will have a competitive

edge as these systems evolve.

Challenges and Considerations

1. Scalability

While quantum computing shows great

promise, the technology is still in its infancy.

Retailers must be cautious about

overestimating its current capabilities. Implementing

quantum AI solutions requires

significant investment, and businesses

must ensure they have the infrastructure

and expertise to scale these solutions

effectively.

2. Data Privacy

With quantum computing’s ability to process

vast amounts of personal data,

privacy concerns are heightened. Retailers

will need to comply with local and

international data protection regulations,

such as the UAE Data Protection Law

and GDPR, to ensure customer trust

remains intact.

As technological advancements continue,

retailers in the UAE are encouraged to

investigate how quantum artificial intelligence

can yield a greater understanding

of consumer behavior, facilitate tailored

recommendations, and maintain competitiveness

in an ever-evolving market

environment.

Feb 2025 / 27

DRIVE TO THE FUTURE

6E 2025:

A NEW ERA OF ELECTRIC

LUXURY

Redefines luxury with advanced comfort-focused

innovations, combining

a powerful drivetrain, state-of-the-art

technology, and an ultra-luxurious interior

designed for a serene, first-class travel

experience.

28 \ Feb 2025


Mazda has officially announced

the debut of the highly anticipated

MAZDA6e, its latest

all-electric sedan, at the Brussels Motor

Show 2025. Designed specifically

for European markets, the MAZDA6e

merges Mazda’s renowned craftsmanship

with cutting-edge EV technology,

reflecting the company’s commitment

to sustainability and innovation. Set to

arrive in showrooms this summer, the

MAZDA6e combines sleek, modern

design with outstanding driving dynamics,

making it an exciting addition

to the electric vehicle landscape.

Built on the platform of the MAZDA

EZ-6, which made its debut in Beijing

last year, the MAZDA6e is a result of

a two-decade-long collaboration with

Chongqing Changan Automobile Co.,

Ltd. It’s a vehicle that offers consumers

an electrified driving experience

without compromising on performance

or style. Measuring 193.7 inches

in length, 74.4 inches in width, and

58.7 inches in height, with a 114-inch

wheelbase, the MAZDA6e features a

sleek, coupe-inspired design that is as

dynamic as it is aesthetically pleasing.

Under the bonnet, the MAZDA6e

boasts an electric powertrain with

two battery options: an 80 kWh and a

68.8 kWh variant. With ranges of up to

343 miles and 298 miles, respectively,

the vehicle offers impressive performance

suited for both daily commutes

and longer journeys. The sedan’s

aerodynamics have been finely tuned

to reduce drag, enhancing efficiency

and stability at high speeds, while the

suspension and braking systems ensure

precise handling and responsive

braking, offering a perfect balance between

comfort and sportiness.

Inside the cabin, the MAZDA6e

is equipped with the latest in smart

technology, including voice, touch,

and gesture controls. The intelligent

driver-assistance systems work seamlessly

to enhance both safety and

convenience, giving drivers a sense

of confidence behind the wheel. Mazda’s

vision for the future of driving is

embodied in this model, as it not only

delivers an exceptional driving experience

but also aligns with Europe’s

shift toward electrification.

In conclusion, the MAZDA6e 2025

sets a new standard for electric sedans,

offering a blend of performance,

design, and advanced technology that

will resonate with modern consumers.

As the automotive world continues to

evolve, the MAZDA6e’s debut marks

a significant milestone in Mazda’s pursuit

of a sustainable, electrified future.

200 km/h

Speed

320 Nm

Torque

258 HP

Horse Power

Feb 2025 / 29

HEALTHCARE

INTERNET OF

MEDICAL THINGS:

BUILDING RESILIENT CYBER

DEFENSES

As healthcare increasingly relies on the Internet of Medical

Things (IoMT) devices, robust cybersecurity measures

become essential. IoMT devices, which range from pacemakers

to smart infusion pumps, enable better patient

care and data collection. However, they also present

significant cybersecurity risks, making strong defense

strategies vital to ensure patient safety and data integrity.

The growing reliance on Internet of

Medical Things (IoMT) devices in

healthcare has transformed patient

care and data collection, enabling more

accurate diagnoses and facilitating remote

monitoring. These devices, ranging

from pacemakers to smart infusion

pumps, play a pivotal role in modern

healthcare systems, improving treatment

outcomes and enhancing operational

efficiency. However, as IoMT devices

become increasingly integrated into

healthcare, they also present significant

cybersecurity risks, which must be addressed

to protect sensitive medical

data and ensure patient safety.

30 \ Feb 2025


Understanding the Risks of IoMT Devices

IoMT devices are often targeted by

cybercriminals due to their critical role

in healthcare operations. According to

a report by Elisity, between 41% and

88% of cyberattacks on healthcare networks

involve IoMT devices, which are

vulnerable to various threats, including

ransomware and data breaches. A significant

concern is that many of these

devices run outdated or unsupported

software, with approximately 40% beyond

their end-of-life cycle and receiving

little to no security updates. Additionally,

many devices lack essential protective

mechanisms, such as anti-malware software,

making them prime targets for exploitation.

As healthcare organizations

increasingly rely on these devices for

vital functions, the risks associated with

securing them grow.

Adopting Comprehensive Cybersecurity

Measures

To mitigate these risks, healthcare institutions

must adopt comprehensive

cybersecurity measures tailored specifically

to IoMT devices. One of the first

steps is conducting regular risk assessments

to identify potential vulnerabilities

in IoMT devices and their connected

networks. These assessments should

be ongoing, allowing organizations to

stay ahead of evolving cyber threats

and make informed decisions about

where to direct their security efforts.

Identifying and addressing weaknesses

before they can be exploited is crucial

to maintaining a strong security posture.

Another key aspect of securing IoMT

devices is implementing strong authentication

measures. These devices are

often accessed by multiple healthcare

professionals, making it essential to

ensure that only authorized individuals

can interact with sensitive medical

equipment. Enforcing multi-factor authentication

(MFA) across all devices

and systems can significantly reduce the

risk of unauthorized access, adding an

extra layer of security to prevent data

breaches and system compromises.

Maintaining Timely Software Updates

and Patching

IoMT devices frequently run on proprietary

or legacy operating systems,

which can complicate the process of

applying software updates and security

As the UAE continues

to invest in the digital

transformation of

healthcare, securing

IoMT devices is paramount

to ensuring

patient safety and safeguarding

sensitive medical

data.”



patches. Healthcare organizations must

establish consistent routines for ensuring

that devices are regularly updated to

address newly discovered vulnerabilities.

Timely patching is vital to limiting the

window of exposure to cyberattacks,

as outdated software is often an easy

target for attackers. By making security

updates a priority, healthcare institutions

can mitigate the risks posed by outdated

firmware and software.

Another important strategy is network

segmentation. By isolating IoMT devices

from other parts of the healthcare network,

organizations can limit the potential

impact of a security breach. If a device

is compromised, network segmentation

helps prevent attackers from moving

laterally across the network and affecting

other critical systems. This containment

approach can greatly reduce the overall

damage caused by a cyberattack and

ensure that the broader healthcare infrastructure

remains secure.

Encrypting Sensitive Patient Data

Encryption is a critical component in

protecting patient data from unauthorized

access, ensuring confidentiality and

integrity. Both data in transit and at rest

must be encrypted to safeguard sensitive

health information. When data flows

between IoMT devices and healthcare

networks, it can be intercepted by cybercriminals

if not properly protected. Using

industry-standard encryption protocols,

such as Transport Layer Security (TLS),

ensures that even if data is captured,

it remains unreadable and secure. TLS

establishes an encrypted link between

devices and servers, preventing hackers

from accessing sensitive medical

information during transmission.

In addition to encrypting data during

transmission, healthcare organizations

must also ensure that data stored on

servers or in databases is encrypted

at rest. This protects data from being

exposed in case of a breach or physical

theft of devices. Encrypting data at

rest ensures that information remains

secure, even if attackers gain access

to storage systems. Prioritizing encryption

throughout the lifecycle of patient

data from collection and transmission

to storage and disposal is essential for

maintaining privacy and compliance with

data protection regulations. By implementing

strong encryption measures,

healthcare organizations can significantly

reduce the risk of data breaches and

uphold patient trust in the security of

their healthcare services.

As IoMT devices continue to revolutionize

healthcare delivery, the need for

robust cybersecurity measures is more

critical than ever. Healthcare organizations

must adopt a proactive approach

to securing these devices by conducting

regular risk assessments, implementing

strong authentication protocols, applying

timely software updates, segmenting

networks, and encrypting patient data.

By doing so, they can protect sensitive

medical information, ensure the continued

functionality of essential medical

devices, and maintain the trust of

patients and healthcare professionals

alike. With the right cybersecurity measures

in place, healthcare providers can

safeguard both their systems and the

people they serve, fostering a secure

and reliable healthcare environment.

Feb 2025 / 31

GLOBAL NEWS

Emirates Serves Over

450,000 Plant-Based

Meals Annually, Offering

300 Vegan Dishes

Emirates Airline has significantly

expanded its vegan offerings,

serving more than 450,000

plant-based meals in 2023—a notable

increase from 280,000 in 2022. The

airline now boasts a repertoire of over

300 vegan recipes, catering to the

growing demand for plant-based cuisine

across all cabin classes.

Sigma Capital Unveils

$100 Million Fund to

Propel Web3 Innovations

Sigma Capital has announced the

launch of a $100 million fund aimed

at accelerating Web3 projects.

This initiative seeks to support startups

and entrepreneurs in the blockchain

and decentralized technology sectors,

fostering innovation and growth in the

UAE’s burgeoning tech landscape. The

fund will focus on strategic investments

that enhance the region’s position as

a global hub for Web3 development,

aligning with the UAE’s vision for a

digital economy.

Flydubai and Air Arabia

Ranked Among

World’s Safest Low-

Cost Airlines

In 2025, AirlineRatings.com recognized

Flydubai and Air Arabia as two of the

world’s top 25 safest low-cost airlines.

This acknowledgment highlights the

UAE’s commitment to maintaining high

safety standards in aviation. The rankings

are based on factors such as serious

incidents, fleet age, and pilot training.

AD Ports Group Enhances Caspian Sea Operations

with KazMorTransFlot Partnership

On January 16, 2025, AD Ports

Group’s maritime arm, Noatum

Maritime, signed a Heads

of Terms agreement with Kazakhstan

National Shipping Company,

KazMorTransFlot (KMTF), to bolster

operations in the Caspian Sea. The

collaboration includes constructing

two container vessels, each ex-

ceeding 500 TEUs, and developing

a trans-Caspian intermodal system

with high-capacity ferries and terminal

infrastructure. This initiative aims to

enhance Kazakhstan’s shipping and

logistics capabilities, reducing transit

times for exporters and supporting the

nation’s energy sector.

Dar Global Unveils

$1.9 Billion Luxury

Real Estate Projects

for 2025

Dar Global is set to invest $1.9 billion

in luxury real estate developments

in 2025, launching ten new projects

across Saudi Arabia, the UAE, and

Qatar. This strategic move underscores

the company’s ambition to enhance

its presence in the premium property

sector, catering to the growing demand

for high-end living spaces in the region.

32 \ Feb 2025


Crypto criminals

pocket almost $51bn

in 2024 - Arabian

Business

In 2024, crypto criminals amassed

nearly $51 billion, marking a significant

shift in the landscape of crypto crimes,

which have increasingly diversified

beyond Bitcoin. The UAE continues

to grapple with the implications of this

growing trend in financial crime.

UAE’S ‘OPERATION CHIVALROUS KNIGHT 3’

DELIVERS OVER 34,000 TONNES OF AID TO GAZA

The United Arab Emirates has

dispatched its sixth aid ship

under ‘Operation Chivalrous

Knight 3,’ carrying 5,800 tonnes

of humanitarian supplies to Gaza.

This brings the total aid delivered

to over 34,000 tonnes, including

food, shelter materials, and medical

necessities. The operation, initiated

under the directives of President

His Highness Sheikh Mohamed bin

Zayed Al Nahyan, underscores the

UAE’s commitment to supporting the

Palestinian people.

Ceasefire Agreement

Between Israel and

Hamas Marks New

Hope for Gaza

In a landmark announcement, Qatar’s

Prime Minister confirmed that

Israel and Hamas have reached a

ceasefire and hostage release deal.

This agreement, following intense negotiations,

aims to halt the ongoing violence

and facilitate humanitarian aid

to Gaza, while ensuring the release of

hostages held by Hamas in exchange

for Palestinian prisoners, signaling a

potential turning point in the region’s

stability.

HMPV: UAE Doctors

Assure Residents Not

to Panic

Doctors in the UAE have assured

residents not to worry about

the Human Metapneumovirus

(HMPV), a recently detected virus.

While it may cause respiratory symptoms,

health experts stress it is not a

cause for panic, with no widespread

concern at present. The UAE’s healthcare

system remains fully prepared.

World Bank Projects

UAE GDP Growth at

4.1% in 2025

The World Bank’s latest forecast

anticipates the United Arab Emirates’

GDP to grow by 4.1% in

2025, up from a projected 3.3% in

2024. This growth is attributed to a

robust non-oil sector, particularly in

tourism, real estate, construction, and

manufacturing. Additionally, a gradual

increase in oil production is expected

to support the economy, with oil

output projected to grow by 1.2% in

2024.

Feb 2025 / 33

WEB3

THE DECENTRALIZED

FUTURE:

CYBERSECURITY BREAKTHROUGHS

IN THE WEB3 ERA

In the UAE, enterprises are leveraging Web3 technologies,

particularly blockchain, to strengthen cybersecurity

frameworks. This approach ensures robust data protection,

prevents cyber threats, and fosters trust in digital

ecosystems. Aligned with national initiatives like the Dubai

Blockchain Strategy, these advancements position the

UAE as a leader in innovative cybersecurity solutions.


positioned itself as a leader in the

integration of blockchain technology,

particularly in enhancing cybersecurity

within enterprise applications. By

embracing blockchain, businesses can

improve data integrity, streamline operations,

and safeguard themselves against

evolving cyber threats. This strategic

move demonstrates the UAE’s commitment

to digital transformation, providing

a robust infrastructure for enterprises

seeking secure data management solutions.

Understanding Blockchain Technology

Blockchain is a distributed ledger technology

that records data across multiple

nodes in a decentralized manner,

making it immutable and transparent.

34 \ Feb 2025


This decentralised structure significantly

enhances security by reducing the risk

of data tampering or unauthorized access.

As a result, blockchain offers an

efficient and secure solution to meet

the growing demand for cybersecurity

in enterprises.

The UAE’s Commitment to Blockchain

Integration

The UAE government has been proactive

in incorporating blockchain technology,

demonstrating its commitment through

initiatives such as the Dubai Blockchain

Strategy. This initiative aims to make

Dubai the first city to be fully powered

by blockchain, highlighting the nation’s

ambition for digital transformation.

Benefits of Blockchain in Enterprise

Cybersecurity

1. Enhanced Data Integrity: Blockchain’s

immutable ledger ensures that once

data is recorded, it cannot be altered

or deleted. This guarantees a reliable

record of transactions and activities,

significantly reducing the risk of fraud

or unauthorized modifications.

2. Improved Transparency: Blockchain’s

transparent nature allows stakeholders

to independently verify transactions,

fostering trust and accountability. This

is particularly crucial for industries such

as finance and healthcare, where transparency

is essential for maintaining consumer

confidence.

3. Streamlined Operations: By automating

processes and removing intermediaries,

blockchain can streamline

operations, making transactions more

efficient. This can lead to cost savings,

quicker decision-making, and a more

agile business environment.

4. Robust Security: The decentralized

structure of blockchain makes it resistant

to single points of failure. This enhances

the overall security of enterprise systems,

protecting against cyber threats such

as hacking and data breaches.

Challenges in Implementing Blockchain

for Cybersecurity

Despite its numerous advantages, the

implementation of blockchain technology

in enterprise cybersecurity is not

without challenges.

1. Regulatory Compliance: One of the

major hurdles in the adoption of blockchain

technology is ensuring that the

solutions comply with both local and

international regulations. As blockchain

is still an emerging technology, establishing

clear regulations is crucial for

widespread adoption.

2. Integration with Legacy Systems: For

many enterprises, integrating blockchain

with existing systems can be complex

and costly. Legacy systems may require

significant modifications or even

complete overhauls to accommodate

blockchain technology.

3. Scalability: While blockchain can handle

a large number of transactions, scalability

remains a challenge as transaction

volumes grow. Ensuring that blockchain

solutions can scale effectively without

compromising performance is essential

for long-term success.

The future of cybersecurity

lies in the ability

to understand and confront

evolving threats

and technological advancements

to create

an advanced and secure

cyber environment.”



Leading Blockchain Cybersecurity

Companies in the UAE

Several companies in the UAE are leading

the charge in integrating blockchain

technology into cybersecurity solutions.

SoluLab is a top blockchain development

company that has worked with

Fortune 500 companies to provide blockchain

solutions. Their services have

helped businesses leverage blockchain

for secure transactions, data storage,

and improved security practices.

Based in the UAE, Stakexchain provides

blockchain solutions for enterprises,

offering decentralized platforms

for smart contracts, digital assets, and

supply chain management. Their blockchain

solutions help improve enterprise

security by ensuring data integrity and

preventing unauthorized access.

Case Study: CyBirb’s Blockchain Security

Services

CyBirb, a Web3 security company, is a

prime example of how blockchain technology

can be leveraged to enhance

cybersecurity. By offering a wide range

of services such as smart contract audits,

wallet screening, and transaction

monitoring, CyBirb is ensuring that businesses

in the UAE remain protected from

evolving cyber threats. Their services

also include AI-powered real-time threat

detection, which helps businesses stay

ahead of potential attacks.

CyBirb’s presence in the Abu Dhabi

Global Market (ADGM) highlights the

UAE’s commitment to creating a safe and

secure digital environment for businesses.

With blockchain solutions tailored to

the unique needs of enterprises, CyBirb

is contributing to the UAE’s leadership

in blockchain cybersecurity.

The integration of blockchain technology

into enterprise cybersecurity

is transforming the digital landscape in

the UAE. Blockchain offers significant

advantages such as enhanced data

protection, transparency, and robust

security. Despite challenges in regulatory

compliance, system integration,

and scalability, the UAE’s commitment

to blockchain adoption positions it as

a global leader in cybersecurity innovation.

As blockchain technology continues

to evolve, the future of secure digital

enterprises in the UAE looks promising,

ensuring businesses can navigate

the increasingly complex cyber threat

landscape.

Feb 2025 / 35

AI NEWS

KKR Invests $5 Billion in Dubai’s Gulf Data Hub

Global investment firm KKR has

partnered with Gulf Data Hub

(GDH), committing over $5 billion

to expand data center capacity

across the Middle East. The investment

supports growing demand for

hyperscale data centers driven by AI

and digital transformation. Tarek Al

Ashram, CEO of GDH, highlighted the

milestone, while Tara Davies, Co-Head

of KKR, emphasized the region’s opportunities

in digital infrastructure,

aligning with the UAE’s National Strategy

for Digital Economy.

Al-Futtaim Unveils

‘Blue AI’, a Smart Lifestyle

Advisor Made in

the UAE

Al-Futtaim has introduced ‘Blue

AI’, an innovative feature within

its Blue Rewards app, designed

to enhance customer engagement

through personalized experiences.

Developed in the UAE, Blue AI serves

as the first AI-powered lifestyle advisor

in the Middle East, aiming to reach over

five million users in its first year. The

platform offers tailored recommendations,

expert guidance, and seamless

shopping across Al-Futtaim’s ecosystem

of brands and services.

Dizzaract Games

Launches as Middle

East’s Largest Game

Development Studio

Dizzaract Games has officially

launched in Abu Dhabi, establishing

itself as the Middle East’s

largest game development studio

with a team of 160 professionals. The

studio aims to revolutionise gaming

by integrating artificial intelligence,

immersive gameplay, and blockchain

technology, positioning itself at the

forefront of AI-powered Web3 gaming.

Petromin and Gupshup

Launch Saudi

Arabia’s First Generative

AI-Powered

Automotive Agent

Petromin Corporation, a global leader

in mobility solutions, has partnered

with Gupshup to introduce PETRO-

MINit!, Saudi Arabia’s first generative

AI-powered automotive agent. Available

on WhatsApp, PETROMINit! offers

seamless vehicle support in Arabic and

English, enhancing customer service

through advanced AI capabilities.

UAE’s Tech Industry

Set for $3.8 Billion

Growth in 2025

The UAE’s technology services

market is projected to increase

by $3.8 billion in 2025, driven by

advancements in artificial intelligence,

cloud computing, blockchain, and the

Internet of Things. This growth reflects

the nation’s commitment to digital

innovation and positions the UAE as a

global hub for technology.

36 \ Feb 2025


Cisco Highlights 2025

Tech Trends: Commends

MENA’s AI

Preparedness

Cisco has outlined key tech

trends for 2025, highlighting

AI, cybersecurity, data governance,

and sustainability. The company

praised the MENA region’s AI readiness,

with IT spending in MENA set to

reach $230.7 billion in 2025, a 7.4%

increase from 2024. Cisco’s AI Readiness

Index evaluates businesses

across six pillars, aiding AI integration.

The company also noted the environmental

impact of AI, with data centers

using AI expected to consume energy

equivalent to that of the Netherlands

by 2025.

DEWA Integrates

Microsoft Copilot

Framework in Major

AI Initiative for 2025

The Dubai Electricity and Water

Authority (DEWA) has launched

a strategic framework to incorporate

generative AI across all operations

using Microsoft’s Copilot. This

initiative aims to enhance operational

efficiency, improve customer experience,

and solidify DEWA’s position as

a leader in technological innovation.

The integration of AI tools like Microsoft

365 Copilot and ChatGPT is expected

to streamline processes and

elevate service quality.

IO.NET Founder

Invests $130 Million

in O.XYZ to Develop

Decentralized AI System

Ahmad Shadid, founder of IO.NET,

has invested $130 million in O.XYZ

to develop a Decentralized AI

Managed Organization (DeAIO). This

initiative aims to create a self-governing

AI system, promoting transparency and

community-driven development. The

DeAIO framework allows contributors to

vote on AI decisions and receive rewards

for participation. An early prototype of

the system is currently operational,

demonstrating O.XYZ’s organizational

structure.

Dubai Introduces AI

Seal to Certify Trusted

AI Companies

Dubai has launched the “Dubai AI

Seal” to certify trusted AI companies,

enhancing the region’s

AI ecosystem. This initiative, aimed at

positioning Dubai as a global AI leader,

offers certified companies a competitive

edge in government projects.

Evaluations are based on AI expertise,

activities, and partnerships, with the

goal of fostering responsible AI solutions

and creating new job opportunities

in the sector.

UAE Jobs Boom Expected as AI Opportunities

Drive Work Visa Demand

The UAE is witnessing a job boom

driven by the growing demand for

AI talent. As the country focuses

on becoming a global AI leader, job

opportunities in AI, machine learning,

and data science are on the rise. This

has led to an increase in work visa

applications, with companies seeking

skilled professionals to support the

nation’s expanding AI initiatives.

The UAE government is attracting

top talent by offering competitive

salaries, flexible work arrangements,

and streamlined visa processes,

positioning the country as a hub for

innovation.

Feb 2025 / 37

GAMING

B2B GAMING

PLATFORMS IN THE

UAE:

The gaming industry in the UAE is rapidly growing, attracting

both local and international players. As B2B gaming

platforms expand, the risk of cyber threats also increases.

These platforms must adopt robust security strategies

to safeguard data, enhance player trust, and maintain a

competitive edge in the digital marketplace.

The UAE’s gaming industry is experiencing

rapid growth, driven

by factors such as high internet

penetration, the increasing popularity

of esports, and the widespread use of

mobile devices. As the sector expands,

so does its vulnerability to cyber threats.

B2B gaming platforms, in particular, face

heightened risks due to the sensitive

nature of the data they handle and the

increasing value of in-game assets, such

as virtual currencies and skins. Cybercriminals

are actively targeting these

platforms, exploiting vulnerabilities in

both infrastructure and user data. This

article explores the key cybersecurity

challenges faced by B2B gaming platforms

in the UAE and suggests strategies

to mitigate these risks.

38 \ Feb 2025

Key Cybersecurity Challenges Facing

B2B Gaming Platforms

1. Data Security and Privacy

Gaming platforms collect a vast amount

of personal data from their users, including

payment information, personal

identification details, and gameplay

behavior. A breach of this data can result

in significant financial losses, legal

consequences, and irreparable damage

to the platform’s reputation. Given the

growing regulatory scrutiny around data

privacy and protection, ensuring the

confidentiality of sensitive user information

is paramount. Strong encryption

techniques and multi-layered security

protocols, such as Secure Socket Layer

(SSL) certificates, are essential in protecting

this data.

2. Account Takeovers and Fraudulent

Activities

As in-game assets like virtual currencies

and skins gain real-world value, gaming

accounts have become prime targets

for cybercriminals. Account takeovers

and the misuse of personal information

can lead to significant financial fraud.

Hackers may steal assets or engage in

illicit transactions, creating a dangerous

environment for players. To combat this,

gaming platforms must adopt multi-factor

authentication (MFA), which adds an extra

layer of protection by requiring users to

verify their identity through more than

just a password. Additionally, monitoring

accounts for unusual activities can help

detect and prevent fraudulent behavior.

3. Platform Integrity

Maintaining platform integrity is an ongoing

challenge for gaming companies.

As gaming platforms scale, they become

increasingly susceptible to attacks that

manipulate game outcomes or introduce

cheats. Such attacks undermine user

trust and may drive players away. To

protect the integrity of their platforms,

gaming companies must implement secure

server environments and employ

rigorous validation checks to ensure that

game results are fair and accurate. Regular

audits and updates are also crucial in

detecting and eliminating security flaws.

4. DDoS Attacks

Distributed Denial of Service (DDoS)

attacks are a significant threat in the

gaming industry. These attacks flood the

platform’s servers with excessive traffic,

causing them to crash and rendering

the platform unavailable to users. DDoS

attacks can be particularly damaging as

they not only disrupt user experience

but also tarnish the platform’s reputation.

Robust DDoS mitigation strategies,

such as rate limiting, traffic filtering, and

leveraging cloud-based DDoS protection

services, are vital for minimizing

downtime and ensuring seamless user

engagement.

How B2B Gaming Platforms Can Tackle

These Cyber Threats

1. Adopt Blockchain for Enhanced Security

Blockchain technology offers an effective

solution for securing data on B2B

gaming platforms. Its decentralized and

immutable nature makes it an ideal technology

for preventing fraud and data

manipulation. By implementing blockchain

for in-game transactions, platforms

can ensure transparency, security, and

accountability. This ensures that transactions

are tamper-proof, providing a

secure environment for both players

and gaming companies. Blockchain can

also help prevent fraud by tracking and

verifying ownership of virtual assets like

skins or currency.

2. Implement Advanced Encryption

and MFA

Protecting user data requires more than

just traditional security measures. B2B

gaming platforms should implement advanced

encryption protocols, such as

AES (Advanced Encryption Standard),

to ensure that even if data is intercepted,

it remains unreadable. Additionally,

multi-factor authentication (MFA) adds

another layer of security by requiring users

to verify their identity through multiple

methods (e.g., passwords, biometrics,

or OTPs). MFA can prevent unauthorized

access to accounts and reduce the risk

of account takeovers.

3. Continuous Monitoring and Incident

Response

Proactive monitoring of systems and

data is essential in identifying potential

threats before they escalate into fullblown

attacks. Using advanced threat

detection tools, gaming platforms can

continuously scan their systems for signs

of malicious activity. Once a threat is

identified, a well-structured incident

response plan enables the platform to

act quickly and mitigate the damage.

Regular security audits and updates are


Cybercrimes, such as

fraud and scams, are

everywhere and the

first line of defence is

awareness.”



also crucial for ensuring that the platform

remains secure against evolving threats.

4. Collaboration with Cybersecurity

Experts

Gaming platforms should collaborate with

cybersecurity firms that specialize in protecting

online platforms. Experts like Microminder

Cybersecurity, BlockGuardians,

and Andalusia Labs offer tailored security

solutions, including blockchain-based

systems and advanced threat protection.

These partnerships can help strengthen

the platform’s overall security posture,

enabling gaming companies to stay ahead

of emerging cyber threats.

As the UAE’s gaming industry continues

to grow, the need for robust cybersecurity

measures in B2B gaming platforms

has never been greater. By adopting

blockchain, implementing advanced

encryption and MFA, and continuously

monitoring systems, gaming companies

can safeguard user data and maintain the

integrity of their platforms. Collaboration

with cybersecurity experts further enhances

their ability to address emerging

threats, ensuring a safe and trustworthy

environment for all stakeholders in the

gaming ecosystem.

Feb 2025 / 39

DRIVE TO THE FUTURE

2025 IONIQ 5 N:

ELECTRIFIED PERFORMANCE REDEFINED

260 km/h

Speed

739 Nm

Torque

641 HP

Horse Power

40 \ Feb 2025


It revolutionizes performance EVs by blending electrifying

power, cutting-edge technology, and bold, athletic

design. With a high-performance drivetrain, advanced

handling dynamics, and a futuristic interior crafted for

driver-centric comfort, it delivers an unparalleled driving

experience that redefines speed and sophistication.

The 2025 Hyundai Ioniq 5 N is poised to make a significant

impact in the UAE’s automotive market, seamlessly

blending high-performance capabilities with cutting-edge

electric vehicle (EV) technology. This model

represents Hyundai’s commitment to delivering an exhilarating

driving experience without compromising on

sustainability.

At the heart of the Ioniq 5 N lies a dual-motor setup,

collectively producing an impressive 641 horsepower

and 545 lb-ft of torque. This robust powertrain enables

the vehicle to accelerate from 0 to 100 km/h in just over

3.4 seconds, rivaling traditional sports cars. The top

speed is electronically limited to 260 km/h, ensuring

both performance and safety.

The design of the Ioniq 5 N is both functional and striking.

Its aerodynamic profile reduces drag, enhancing efficiency

and stability at high speeds. Distinctive N-specific

design elements, such as a more aggressive front fascia

and unique rear spoiler, not only contribute to its sporty

aesthetics but also improve airflow and downforce.

Driving dynamics have been meticulously engineered

to provide a responsive and engaging experience. The

vehicle features a stiffer chassis and high-performance

brakes, ensuring precise handling and control. Innovative

features like “N e-shift” and “N Active Sound Plus”

simulate traditional gear shifts and engine sounds, offering

a familiar and thrilling sensation for enthusiasts transitioning

to electric mobility.

The suspension system has been fine-tuned to balance

comfort and performance. MacPherson struts at

the front and a multi-link setup at the rear work in harmony

to absorb road imperfections while maintaining agility.

The regenerative braking system not only contributes to

energy efficiency but also provides consistent and reliable

stopping power.

Inside, the Ioniq 5 N offers a spacious and futuristic

cabin. High-quality materials, ergonomic seating, and a

driver-centric layout create an inviting atmosphere. Advanced

infotainment and connectivity options ensure

occupants remain engaged and connected throughout

their journey.

Hyundai envisions the Ioniq 5 N as a catalyst for changing

perceptions about electric vehicles, demonstrating

that sustainability and high performance can coexist. By

integrating innovative technologies with dynamic driving

characteristics, the Ioniq 5 N sets a new benchmark in

the EV segment, appealing to both eco-conscious consumers

and driving enthusiasts in the UAE.

Feb 2025 / 41

FINTECH

OPEN BANKING

IN THE UAE:

UNLOCKING INNOVATION

WITHOUT LOSING TRUST

The financial industry is undergoing a significant shift

with the advent of open banking, a framework that allows

third-party providers access to customer banking

data through secure APIs. This shift is accelerating digital

transformation, fostering financial innovation, enhancing

customer experiences. In the UAE, open banking aligns

with the government’s vision.

Open banking is reshaping the

customer experience by giving

consumers greater control over

their financial data. Traditionally, customers

had limited access to the data held

by banks, but with open banking, they

can now allow third-party providers to

access their information securely. This

transparency enables customers to make

more informed decisions, gain access

to innovative services, and personalise

their financial products.

Financial products such as loans, credit

cards, and insurance can now be customised

based on real-time data. Consumers

can effortlessly compare products

across various providers, streamlining

the decision-making process. For example,

personal finance management

42 \ Feb 2025


apps, powered by open banking, can

now help users track spending, suggest

saving habits, and recommend tailored

investment opportunities, offering a more

tailored and efficient approach to managing

finances.

Moreover, open banking supports

faster, more efficient transactions. Payments

can be processed in real-time,

eliminating delays associated with traditional

banking methods. The increase

in the speed and ease of transactions

enhances overall customer satisfaction,

offering a smoother and more responsive

banking experience.

Driving Competition and Innovation

Open banking has given rise to new opportunities

for competition, with financial

institutions and fintech companies now

working together to deliver innovative

products and services. Banks no longer

have the sole authority to offer financial

services; third-party developers can now

introduce fresh solutions that cater to

specific consumer needs. This fosters

a competitive environment where the

best ideas thrive, ultimately benefiting

the customer.

The UAE’s regulatory environment is

crucial to enabling this innovation. The

government has actively supported the

digitalisation of financial services, with

the Central Bank of the UAE developing

frameworks to support open banking

adoption. This includes ensuring the security

of transactions and guaranteeing

that third-party providers meet stringent

standards for consumer protection.

The result is a more diverse range of

financial products, from sophisticated

investment tools to accessible banking

options for underbanked populations.

Startups can introduce cutting-edge

services, such as AI-driven financial

advice or blockchain-based payment

systems, forcing traditional banks to innovate

and offer better customer-centric

services. The proliferation of such

offerings ensures that the UAE remains

at the forefront of financial technology

and services.

Security Challenges and Regulatory

Safeguards

Despite its promise, open banking introduces

several security challenges.

The seamless sharing of financial data

between multiple parties increases the

potential for fraud, data breaches, and

identity theft. This makes it essential to

put robust safeguards in place to ensure

that consumer data is protected

throughout the process.

The UAE government has prioritised

security in its approach to open banking,

with clear regulations governing

how financial institutions and third-party

providers manage consumer data.

This includes the implementation of advanced

encryption methods, multi-factor

authentication, and secure APIs to

ensure that data is only accessed by

authorised entities. Additionally, there

are strict compliance requirements for

data privacy, in line with global standards

such as the EU’s General Data Protection

Regulation (GDPR).

The UAE’s Central Bank is also working

closely with international bodies to ensure

that security protocols and standards

align with global best practices. This

collaboration is crucial to maintaining

the integrity of the financial system,

preventing cyber threats, and building

The UAE is committed

to ensuring that open

banking evolves within

a secure and regulated

framework, fostering

innovation while safeguarding

consumer interests.”

H.E. Abdullah Bin Touq Al Marri,

UAE Minister of Economy

consumer trust in open banking.

Furthermore, the regulatory environment

is designed to prevent abuses of

the open banking framework. Banks and

third-party providers must obtain explicit

consent from customers before accessing

their data, and consumers have the

right to revoke access at any time. This

ensures that customers remain in control

of their financial information and are

protected from any misuse.

The Future of Open Banking in the UAE

As open banking continues to evolve,

the future looks promising for the UAE.

The integration of new technologies,

such as artificial intelligence (AI) and

machine learning, will further enhance

the ability to personalise banking services

and improve decision-making.

These technologies can provide more

accurate financial advice, analyse large

datasets to predict spending patterns,

and help financial institutions create more

customised products.

Additionally, the adoption of blockchain

technology could bring about a more

secure, transparent, and decentralised

banking environment. Blockchain’s ability

to enable secure, real-time transactions

without intermediaries will further streamline

the banking process and enhance

the customer experience. This will be

particularly beneficial for cross-border

payments, reducing the cost and time

associated with international transfers.

The UAE is also positioning itself as

a hub for fintech innovation, attracting

global companies to explore opportunities

in open banking. The government’s

focus on creating a business-friendly

environment and promoting digital financial

services has made the UAE a key

player in the region’s fintech landscape.

Open banking is transforming the financial

sector by enhancing customer

experience, fostering competition, and

driving innovation. However, its success

hinges on robust security frameworks

and regulatory compliance. As the UAE

advances its digital economy, a balanced

approach to innovation and consumer

protection will be essential in shaping

the future of open banking. The country’s

proactive stance on regulation and

security will ensure that open banking

continues to thrive while safeguarding

consumer interests, leading the way in

financial innovation.

Feb 2025 / 43

FINTECH NEWS

Award-Winning Financial

Platform Daleel

Enters UAE

Daleel, the Middle East’s personalized

financial marketplace, has

expanded into the UAE, aiming

to simplify financial decision-making

for consumers. The platform offers

tailored financial products and services,

addressing the region’s $44.4

billion personal financial services market.

The official launch event was held

at Visa’s CEMEA region Market Support

Center in Dubai.

Saudi Fintech JeelPay

Secures $6.6 Million

in Pre-Series A Funding

JeelPay, a Saudi fintech company,

has successfully raised $6.6 million

in Pre-Series A funding to enhance

its financial services. This funding round

highlights the growing interest and

investment in fintech solutions across

the region.

IFZA Partners with

ADIB to Enhance Digital

Banking Services

in the UAE

IFZA has partnered with Abu Dhabi

Islamic Bank (ADIB) to enhance digital

banking services for businesses within

the IFZA ecosystem. This collaboration

aims to provide streamlined access to

banking solutions, particularly for small

and medium-sized enterprises (SMEs),

facilitating easier account openings

and personalized financial support.

The partnership underscores a commitment

to fostering economic growth

and innovation in the UAE, aligning with

the country’s vision to be a leading

business hub.

Checkout.com and

noqodi Collaborate

to Revolutionize Payment

Services in the

UAE

Checkout.com has partnered with

UAE’s noqodi to enhance payment

services in the region. This collaboration

integrates Checkout.com’s

advanced technology with noqodi’s

platform, improving transaction speed,

security, and operational efficiency.

Businesses and government entities

will benefit from faster processing, a

broader range of payment methods, and

enhanced global payment capabilities,

ultimately delivering a smoother experience

for consumers and merchants.

Google Pay Set to Launch in Saudi Arabia by

2025

Google Pay is preparing for its

launch in Saudi Arabia in 2025,

following a significant agreement

with the Saudi Central Bank

(SAMA). This initiative is part of the

Kingdom’s Vision 2030 strategy,

aimed at modernizing the financial

landscape and promoting digital payment

solutions. The integration of

Google Pay into the national payment

system, mada, will offer users a secure

and convenient way to make

payments across various platforms,

including in-store, app, and online

transactions. This move is expected

to bolster the digital payment ecosystem

in Saudi Arabia, reducing reliance

on cash and enhancing the overall

user experience.

44 \ Feb 2025


DeepOpinion Wins ADIB’s Generative AI Challenge

DeepOpinion has emerged as the

winner of ADIB’s Generative AI

Challenge, aimed at developing

innovative AI solutions for banking

services. The competition, launched

by ADIB Ventures and DIFC Innovation

Hub, attracted global tech innovators.

DeepOpinion’s winning solu-

tion focuses on automating complex

workflows, enhancing document processing

and customer service. As the

winner, DeepOpinion will collaborate

with ADIB to implement its solutions,

reinforcing ADIB’s commitment to leveraging

AI for operational efficiency

and improved customer experiences.

Mashreq Sells Majority

Stake in NEOPAY for

US$385 Million

Mashreq Bank has announced the

sale of a majority stake in its digital

payment subsidiary, NEOPAY,

for US$385 million to a consortium of

investors led by the UAE-based private

equity firm, Gulf Capital. This strategic

move aims to enhance NEOPAY’s growth

potential and expand its offerings in the

rapidly evolving fintech landscape. The

transaction is expected to accelerate

NEOPAY’s development of innovative

payment solutions and strengthen its

position in the Middle East’s digital

payments market.

Numou Expands

Lending Network to

Simplify SME Financing

in the UAE

Numou has launched a digital

lending platform to enhance

access to financing for SMEs

in the UAE by partnering with various

banks and financial institutions. This

initiative streamlines the application

process, allowing businesses to submit

a single application to multiple

lenders, thereby addressing the challenges

SMEs face in securing timely

funding. The platform aims to increase

transparency and competition, ultimately

supporting the growth of the

SME sector in the UAE.

HashKey Group

Secures In-Principle

Approval for VASP

License in Dubai

HashKey Group has announced

that its subsidiary, HashKey

MENA FZE, has received In-Principle

Approval (IPA) from the Dubai

Virtual Assets Regulatory Authority

(VARA) for a Virtual Asset Service Provider

(VASP) licence. This approval

will enable HashKey to offer a range

of virtual asset services, including

exchange and broker-dealer operations,

in the Middle East, marking a

significant step in its global expansion

strategy.

EC Markets Becomes

Elite Sponsor of iFX

EXPO Dubai 2025

EC Markets has announced its

elite sponsorship of iFX EXPO Dubai

2025, set to take place from

January 14–16, 2025. The event will

showcase EC Markets’ advanced trading

solutions and affiliate programs at

Booth 153. Attendees can participate

in networking opportunities, including

a panel discussion led by Alan Ali on

becoming successful Forex IBs and

affiliates in the MENA region. This

sponsorship underscores EC Markets’

commitment to innovation and education

in the fintech sector.

Feb 2025 / 45

E-COMMERCE

SHIELDING THE

DIGITAL CART:

CYBERSECURITY FOR UAE’S

E-COMMERCE SECTOR

The UAE’s thriving e-commerce sector faces rising cyber

threats. Strengthening cybersecurity is essential to

safeguard digital assets, build customer trust, and meet

strict local regulations. Businesses must prioritise proactive

measures to protect operations and maintain compliance

in an increasingly digital marketplace.

The UAE’s e-commerce market is

expanding rapidly, driven by technological

advancements and a digitally-savvy

consumer base. However,

as businesses embrace digital transformation,

they face the dual challenge of

catering to growing customer demands

while addressing ever-evolving cyber

threats. For business-to-business (B2B)

e-commerce enterprises, prioritising cybersecurity

is not just an operational

necessity but also a strategic imperative.

Robust security measures protect critical

data, maintain customer trust, and

ensure compliance with stringent local

regulations that govern the integrity of

this digital economy.

46 \ Feb 2025


Understanding the Regulatory Landscape

The UAE has implemented comprehensive

cybersecurity frameworks designed

to safeguard its digital ecosystem. These

frameworks are vital for ensuring operational

stability and protecting businesses

from cyber risks. Key regulations include:

National Electronic Security Authority

(NESA) Standards: These guidelines

are aimed at enhancing cybersecurity

infrastructure across the UAE, ensuring

businesses adhere to strict security

protocols.

UAE Cybersecurity Strategy 2025: This

strategy focuses on bolstering the nation’s

cyber resilience by promoting

secure systems, fostering innovation,

and mitigating risks in the digital sphere.

Federal Decree-Law No. 46/2021: This

law emphasises secure electronic transactions,

mandating the use of encrypted

systems and digital signatures to ensure

the authenticity and confidentiality of

business communications.

Federal Law No. 15/2020: This regulation

focuses on consumer protection, requiring

businesses to safeguard customer

rights, particularly in the digital domain.

For B2B e-commerce entities, compliance

with these regulations is essential.

Failure to align with these laws can lead

to severe financial penalties, reputational

damage, and operational disruptions.

Businesses must prioritise integrating

these regulatory requirements into their

operations to build secure, trustworthy

platforms.

Cybersecurity Challenges for B2B

E-Commerce

The rise in digital commerce has made

B2B businesses increasingly susceptible

to cyber threats.

The storage and exchange of vast

amounts of sensitive information, including

financial records, client data,

and proprietary business intelligence,

make B2B platforms attractive targets

for hackers.

Cybercriminals often target businesses

with ransomware, encrypting critical data

and demanding payment for its release.

Supply Chain Vulnerabilities: Many B2B

enterprises rely on third-party vendors

for operations. A weak link in the supply

chain can expose businesses to cybersecurity

risks.

Employees or partners, either unintentionally

or maliciously, can compromise

security by mishandling data or falling

prey to phishing scams.

Addressing these challenges requires a

comprehensive and proactive approach

to cybersecurity, tailored to the unique

needs of the B2B e-commerce sector.

Implementing Robust Security Measures

To safeguard digital assets and ensure

seamless operations, B2B businesses

must adopt advanced cybersecurity

strategies:

1. Data Encryption: Encrypt sensitive

data, such as business contracts, transaction

records, and customer information,

during transmission and storage.

Encryption ensures that even if data is

intercepted, it remains inaccessible to

unauthorised individuals.

2. Multi-Factor Authentication (MFA):

MFA adds an extra layer of protection by

requiring users to verify their identities

through multiple factors, such as passwords,

mobile verification, or biometric

scans. This significantly reduces the risk

of unauthorised access to systems.

3. Regular Security Audits: Conduct frequent

security assessments to identify

vulnerabilities in systems, applications,

and networks. Addressing these gaps

proactively minimises exposure to cyber

threats.

Partnering with Cybersecurity Experts

Given the sophisticated nature of modern

cyber threats, many businesses turn

to cybersecurity experts for support.

These professionals offer specialised

services, including:

Penetration Testing: Simulating attacks

to identify vulnerabilities and test the

robustness of security measures.

Vulnerability Assessments: Evaluating

systems to detect and address weaknesses

before they are exploited by

cybercriminals.

Continuous Monitoring: Providing real-time

surveillance of networks and

systems to identify and respond to

threats immediately.

For B2B businesses, partnering with

cybersecurity experts can be particularly

beneficial, as they can offer tailored

solutions that align with regulatory re-

The Ministry of Economy

continues to digitally

transform all services

delivered to individuals,

institutions, companies,

and government entities

with focus on user experience

and accessibility.”



quirements and specific business needs.

The UAE’s thriving e-commerce sector

presents immense opportunities for

B2B businesses. However, the growing

digital landscape also brings heightened

cybersecurity challenges. By aligning with

the UAE’s robust regulatory framework,

adopting advanced security measures,

and fostering a culture of cyber vigilance,

businesses can mitigate risks and build

lasting trust with partners and customers.

Prioritising cybersecurity is not merely

a defensive strategy; it is a competitive

advantage. Proactive measures ensure

compliance with local laws and position

businesses as trusted entities in

an increasingly interconnected digital

economy. By addressing cybersecurity

challenges head-on, B2B enterprises

can contribute to the UAE’s vision of a

secure and prosperous digital future.

Feb 2025 / 47

APP EXPRESS

ZIINA:

TRANSFORMING DIGITAL PAYMENTS IN THE MIDDLE EAST

Ziina, a Dubai-based financial services company, has

introduced a digital wallet that enables users to make

payments using registered phone numbers, eliminating

the need for IBAN or SWIFT codes. This innovative approach

simplifies transactions, making them more accessible and

user-friendly. The app is available on both Android and iOS

platforms, catering to a wide range of users.

In September 2024, Ziina secured USD 22 million in a Series

A funding round, led by US-based Altos Ventures, with

participation from Fintech Collective, Avenir Growth, Activant

Capital, Y Combinator, FJ Labs, MEVP, and Jabbar Internet

Group. This significant investment aims to expand Ziina’s

services beyond a payment solution to providing end-to-end

financial services for businesses and consumers.

Ziina’s digital wallet has been recognised for its design

and functionality, winning the UX Design Award in 2021. The

app’s design is inspired by local culture and architecture,

blending traditional elements with cutting-edge technology

to create a user-friendly experience.

Ziina’s innovative digital wallet is transforming the way payments

are made in the Middle East. By simplifying transactions

and expanding its services, Ziina is making financial services

more accessible and efficient for users across the region.

NEFSY:

REVOLUTIONISING FOOD AID WITH EVERY MEAL

ORDERED IN DUBAI

Nefsy, a Dubai-based meal-donation app, enables users

to contribute to global food aid efforts with every

order placed at participating restaurants in Dubai. By

dining at partner establishments, users automatically donate

meals to those in need worldwide. The app partners with

organizations like Emirates Red Crescent to ensure food

reaches those in need.

In April 2020, Nefsy launched an initiative to feed people in

need amidst the COVID-19 pandemic. The app supported the

Fund of the UAE, Homeland of Humanity, under the Emirates

Red Crescent. For a donation of AED12 through the Nefsy

app, two people in need affected by the global pandemic

both nationally and internationally received a free meal.

Nefsy’s mission is to help everyone who chooses to dine-in,

feed another person at no extra cost so we can end hunger

worldwide. The platform has introduced a new way of helping

back and encourages as many people as possible to get

involved to feed one person here in the UAE nationally and

one internationally.

Nefsy’s innovative approach to meal donations allows

consumers to make a positive impact on global food aid efforts

effortlessly. By dining at participating restaurants, users

contribute to feeding those in need worldwide, embodying

the spirit of community and compassion.

48 \ Feb 2025


SOCIOPAY:

TRANSFORMING CASHBACK INTO CHARITY IN THE UAE

SocioPay, a Dubai-based digital wallet app, enables users

to automatically donate a portion of their cashback

rewards to charities when shopping at participating

merchants in the UAE. By dining at partner establishments,

users can choose to donate 50% or 100% of their cashback

to organizations like Dubai Cares and Al Jalila Foundation,

promoting a culture of giving with every purchase.

Launched in May 2021, SocioPay allows users to link any

payment method (card or wallet) for cashless and contactless

payments at retail outlets, including restaurants, supermarkets,

pharmacies, and clinics. The app offers cashback

offers that can be explored within the app, and users can

choose to donate a percentage of their cashback to a charity

of their choice.

SocioPay’s mission is to make charitable giving a daily

habit through everyday payments. By integrating payment

technology, SocioPay transforms the way local businesses

create philanthropic value for society. Every transaction a

customer makes now has a sustainable social impact, thanks

to the generous retail partners.

SocioPay’s innovative approach to digital payments allows

consumers to make a positive impact on global food aid efforts

effortlessly. By dining at participating restaurants, users

contribute to feeding those in need worldwide, embodying

the spirit of community and compassion.

YALLAMARKET:

TRANSFORMING GROCERY SHOPPING IN THE UAE

Established in 2021 and based in Dubai, is an innovative

online grocery delivery service revolutionising the shopping

experience in the United Arab Emirates. The platform

offers a comprehensive selection of products, including

fresh produce, pantry staples, and household essentials, all

accessible through a user-friendly mobile application.

In the past year, YallaMarket has expanded its operations

within the UAE, enhancing its delivery capabilities to meet

the growing demand for quick and efficient grocery services.

The company has introduced features such as express delivery,

ensuring that customers receive their orders promptly,

and a diverse range of payment options, including cash on

delivery and digital wallets.

YallaMarket’s innovative approach to grocery shopping

addresses the increasing consumer preference for convenience

and speed. By leveraging advanced logistics and

technology, the platform provides a seamless shopping experience,

allowing users to order groceries from the comfort

of their homes or offices. This model not only saves time but

also supports local businesses by sourcing products from

regional suppliers.

YallaMarket’s commitment to innovation and customer

satisfaction has positioned it as a leader in the UAE’s online

grocery delivery sector. Its rapid growth and expansion reflect

the company’s dedication to meeting the evolving needs of

consumers, offering a convenient and efficient solution for

everyday shopping.

Feb 2025 / 49

ROBOTICS

THE RISE OF COBOTS:

ADDRESSING CYBERSECURITY

RISKS IN HUMAN-ROBOT

COLLABORATION

Collaborative robots (cobots) are reshaping industries

by working alongside humans, enhancing efficiency, and

productivity. However, their reliance on interconnected

systems and IoT connectivity exposes them to cyber

threats. From hacking and data breaches to operational

disruptions, addressing these risks is crucial to ensure

workplace safety, data security, and uninterrupted operations.

Collaborative robots (cobots) are

transforming industries by working

alongside humans, enhancing

productivity, precision, and efficiency.

Unlike traditional industrial robots, cobots

are designed to share workspace

with human workers, making them an

indispensable part of various sectors.

However, this close integration comes

with unique cybersecurity vulnerabilities

that need urgent attention. As cobots

rely on interconnected systems, regular

software updates, and extensive data

collection, they become potential targets

for cyberattacks. Addressing these

vulnerabilities is crucial to ensuring operational

continuity, safety, and data

security across industries.

50 \ Feb 2025

Cybersecurity Threats to Cobots

Cobots face several cybersecurity

threats that exploit their technological

architecture. One significant risk is remote

hacking. Due to their reliance on

the Internet of Things (IoT) connectivity,

cobots are vulnerable to remote attacks.

Cybercriminals can gain access to these

robots, manipulate their functions, or disrupt

operations entirely. In some cases,

attackers could make a cobot perform

unsafe actions, posing a serious risk

to human workers in the vicinity. This

highlights the need for robust security

systems to safeguard cobots from remote

intrusion.

Cobots operate in open or semi-secured

environments, making them susceptible

to physical manipulation by

malicious actors. If an attacker gains

access to a cobot’s hardware, they

could bypass safety protocols, altering

the cobot’s functions and creating

hazardous conditions.

Moreover, cobots are at risk of supply

chain attacks. Many cobots are built using

components sourced from third-party

suppliers, which introduces the potential

for malicious software to be embedded

during manufacturing or distribution. This

could lead to operational disruptions, and

in some cases, attackers may be able

to create a backdoor into the system,

allowing for undetected cyberattacks.

The Implications of Cybersecurity

Threats

Data breaches also present a significant

threat to cobots. These robots collect

and process vast amounts of operational

and personal data, and if not adequately

protected, this information could be

accessed or exploited by unauthorised

entities. The exposure of sensitive data

not only threatens privacy but also can

result in regulatory consequences, such

as fines or legal action. Therefore, it is

essential to implement strong data security

protocols to prevent data breaches

and mitigate the potential fallout.

The implications of cybersecurity

threats involving cobots are far-reaching.

A compromised cobot can pose serious

human safety risks. Since these robots

work in close proximity to human workers,

any breach of their systems could

lead to accidents or injuries if they malfunction

or perform unintended actions.

Additionally, cyberattacks can disrupt

operations, causing production delays,

financial losses, and damage to timelines,

particularly in industries that rely

on continuous workflows like automotive

or electronics manufacturing.

A successful attack on cobots can

also damage a company’s reputation.

If the breach results in public safety

incidents or significant data loss, the

company could suffer long-term trust

issues with clients, partners, and consumers.

The reputational damage could

outweigh the immediate financial impact,

making cybersecurity a top priority for

organisations that deploy cobots.

Furthermore, organisations may face

legal implications following a cybersecurity

incident. Data protection regulations

and workplace safety laws could impose

penalties if companies are found negligent

in safeguarding their cobots and the

data they handle. Legal repercussions

could extend to the loss of intellectual

property, further exacerbating the consequences

of a cyberattack.

Strategies to Mitigate Cyber Risks

One of the first steps is to ensure a

secure network design. Cobots should

operate within isolated networks protected

by robust firewalls and intrusion

detection systems. By limiting connectivity

to external networks, organisations

reduce their exposure to cyberattacks.

Encryption and multi-factor authentication

should be implemented to secure data

transmission and prevent unauthorised

access to critical functions.

Regular software updates and patches

are also crucial for maintaining cybersecurity

in cobots. Outdated software can

leave vulnerabilities open for exploitation,

so organisations must ensure that all

cobots receive timely updates sourced

from verified providers. This proactive

approach helps to protect against emerging

threats and safeguard the integrity

of the systems.

Physical security measures should

not be overlooked. Cobots should be

placed in environments where access

is restricted, and any physical manipulation

is deterred by locks, cameras,

and access control systems. Periodic

inspections are necessary to ensure the

integrity of hardware components and

prevent tampering.

In addition, real-time monitoring tools

can help detect anomalies in cobot behaviour.

Unusual movements or deviations

from programmed actions should

be immediately flagged and investigated

to prevent potential cyberattacks. These

monitoring systems can serve as an early

warning system, allowing operators to


As we advance in automation

and robotics, ensuring

that collaborative

robots are protected

against cybersecurity

risks is essential to

maintaining the safety

and efficiency of our

industries.”



take swift action in response to a detected

threat.

Organisations should also work closely

with suppliers to ensure that all components

used in cobot manufacturing meet

cybersecurity standards. Regular audits

of the supply chain can help identify and

address any vulnerabilities before they

become significant threats.

In conclusion, while collaborative robots

(cobots) offer numerous benefits

to industries, they also introduce significant

cybersecurity challenges. The

risks associated with remote hacking,

physical tampering, and supply chain

vulnerabilities require a comprehensive

approach to protect human workers,

maintain operational continuity, and safeguard

sensitive data. By implementing

robust security measures, including

secure network designs, regular software

updates, and employee training,

organisations can mitigate these risks

and safely integrate cobots into their

operations.

Feb 2025 / 51

INVESTMENT NEWS

KKR and Gulf Data Hub Commit Over $5 Billion

to Expand Middle East Data Centre Capacity

KKR, a leading global investment

firm, has partnered with Gulf

Data Hub (GDH) to invest over

$5 billion in expanding data centre capacity

across the UAE and the Middle

East. This strategic investment aims

to meet the rising demand for hyper-

scale data centres driven by advancements

in artificial intelligence and digital

transformation. The partnership

underscores the UAE’s commitment

to enhancing its digital infrastructure

and AI capabilities.

Wio Invest and Lunate

Collaborate to Offer

Automated ETF Purchases

in the UAE

Wio Invest, a digital investment

platform, has partnered with

Lunate, an Abu Dhabi-based

alternative investment manager and

ETF provider, to introduce automated

investment options for UAE investors.

This collaboration enables users to set

up recurring orders for Lunate’s Chimera

ETFs, facilitating weekly or monthly

purchases in UAE Dirhams. The ETFs

provide exposure to local, regional,

and global markets, covering ten stock

markets, two fixed-income products, and

multiple equity markets. This initiative

aims to empower investors to diversify

their portfolios and build wealth more

effectively.

GCC’s Strategic Role

in Sustainable Investment

Highlighted at

Davos 2025

At the World Economic Forum

(WEF) 2025, the Gulf Cooperation

Council (GCC) is poised

to reinforce its position as a premier

investment destination. The region’s

commitment to diversification, innovation,

and sustainability is expected

to attract global investors seeking opportunities

in emerging markets. Discussions

at the WEF will focus on the

GCC’s role in shaping a sustainable future,

benefiting both local populations

and the international community.

Dubai Investments

Unveils Asayel Avenue

at Mirdif Hills

with AED 400 Million

Investment

Dubai Investments has launched

Asayel Avenue, a premium residential

cluster within its Mirdif Hills

development, with a total investment

of AED 400 million. The project, set to

commence construction in Q2 2025 and

complete by Q2 2027, will feature 193

thoughtfully designed 1, 2, and 3-bedroom

apartments. These residences aim

to offer a blend of luxury, functionality,

and community-focused living, setting

new standards for urban living in Dubai.

Investors Earn Record

AED 60 Billion in

Dubai’s Resale Property

Market

In 2024, Dubai’s resale property market

achieved unprecedented success,

with investors earning nearly AED

60 billion in capital gains. This marks a

34% increase from the previous year

and a 1,300% growth over the past five

years. Key areas like Palm Jumeirah,

Dubai Marina, and Dubai Hills Estate led

in capital appreciation, highlighting the

city’s robust real estate sector.

52 \ Feb 2025


Saudi Arabia Leads

MENA Venture Capital

Funding with $750

Million in 2024

In 2024, Saudi Arabia emerged as the

top destination for venture capital investments

in the Middle East and North

Africa (MENA) region, securing $750

million, which accounts for approximately

40% of the total regional funding. This

marks a 44% year-over-year decline, yet

the kingdom’s share of MENA’s venture

capital funding increased from 38% in

the first half of 2023 to 54% in the first

half of 2024.

Lulu Retail Holdings Debuts on ADX Following

Record-Breaking IPO

Lulu Retail Holdings PLC, a leading

hypermarket chain in the Middle

East, commenced trading on the

Abu Dhabi Securities Exchange (ADX)

on November 14, 2024, following its

successful initial public offering (IPO).

The IPO raised AED 6.32 billion (approximately

$1.72 billion), marking it

as the largest offering in the UAE for

2024. The offering saw aggregate demand

exceeding AED 135 billion from

local, regional, and international investors,

setting a record for non-government

UAE IPOs over the past decade.

The IPO was oversubscribed more

than 25 times across all tranches, excluding

cornerstone investors.

UAE Startup Funding

Projected to Reach $2

Billion by 2024

The UAE’s startup ecosystem is

experiencing significant growth,

with venture capital and private

equity funding projected to exceed

$2 billion by the end of 2024, marking

a more than threefold increase from

previous years. This surge is driven

by a robust entrepreneurial spirit and

substantial government support, positioning

the UAE as a leading hub for

innovation and investment in the Middle

East.

UAE Leads Arab

Nations as Top Investment

Destination

The UAE has been recognised as

the most attractive destination

for investment and business in

the Arab world, particularly in the automotive

sector. According to the Arab

Investment and Export Credit Guarantee

Corporation (Dhaman), the UAE’s

automotive industry attracted 184

foreign projects valued at over $25

billion, creating more than 102,000

jobs between January 2003 and October

2024. Notably, in 2024, the UAE

topped the Arab list for investment

attractiveness, followed by Saudi Arabia,

Qatar, Kuwait, Oman, and Bahrain.

UAE Economy Projected

to Grow by 4%

in 2025, Says World

Bank

The World Bank forecasts the

UAE’s economy to expand by

4% in 2025, slightly up from

3.9% in 2024. This growth is attributed

to robust non-oil sectors and a

recovery in oil production. The UAE’s

strategic diversification efforts and resilient

economic policies are expected

to sustain this positive trajectory,

reinforcing its position as a leading

economic hub in the Middle East.

Feb 2025 / 53

STARTUPS

SCALING SECURELY:

HOW STARTUPS CAN OUTPACE

COMPETITION WITHOUT CYBER

RISKS

The UAE’s startup ecosystem offers vast opportunities,

but thriving in a competitive market requires effective

strategies. By leveraging networking, embracing technological

innovation, forming strategic partnerships, and

fostering adaptability, startups can differentiate themselves

and secure long-term growth in the dynamic UAE

business landscape.


become a thriving hub for startups,

offering advanced infrastructure, a

robust economy, and government policies

that foster entrepreneurship. While

the startup ecosystem is flourishing,

competition in the B2B sector is fierce,

with both local and international players

vying for market share. To succeed in

this dynamic market, startups must focus

on innovation, build strategic partnerships,

and adapt to changing consumer

demands and regulations.

Networking: A Key Growth Strategy

Networking plays a crucial role in the

UAE’s business development landscape.

The country hosts numerous

industry-specific events, expos, and

conferences where startups can con-

54 \ Feb 2025

nect with potential partners, clients, and

investors. High-profile gatherings such

as GITEX Global and the Step Conference

offer valuable platforms for startups to

gain visibility and establish connections.

Moreover, the UAE is home to various

business councils and coworking spaces

that provide startups with collaborative

environments and mentorship opportunities.

For example, the RAKEZ Compass

Coworking Centre in Ras Al Khaimah offers

workspace, networking events, and

access to resources. Additionally, spaces

like Dubai Internet City and Abu Dhabi’s

Hub71 support startups with networking,

funding, and partnerships. By actively

engaging in these platforms, startups can

build relationships that lead to growth

opportunities.

Embracing Technological Advancements

Startups in the UAE must leverage technology

to stay competitive. The UAE

government has made substantial investments

in technological innovation,

offering an environment conducive to

growth. Initiatives like the Dubai Future

Foundation and Smart Dubai create

opportunities for startups to access

cutting-edge tools and infrastructure.

Technological adoption enables startups

to optimize operations and expand

their reach. For example, The Cloud, a

B2B2C cloud kitchen startup, has harnessed

technology to streamline services

and connect with a broader audience.

Similarly, Sarwa, a fintech platform, uses

AI and data analytics to provide personalized

investment solutions. By integrating

technology into their operations, startups

can improve efficiency, enhance

customer experience, and differentiate

themselves from competitors.

Strategic Partnerships for Growth

Strategic partnerships are essential for

startups looking to expand their market

presence. Collaborations with local

businesses can provide startups with

valuable market insights and a network

of established contacts. Partnerships

with larger organizations, on the other

hand, can offer funding, expertise, and

distribution channels.

For instance, Moglix, a B2B e-commerce

platform, expanded into the UAE

by partnering with local enterprises, enhancing

its supply chain operations and

gaining a strong foothold in the region.

Similarly, Kitopi, a managed cloud kitchen

platform, has collaborated with several

restaurants and food delivery services

to scale operations. By forming the right

partnerships, startups can accelerate

their growth and build credibility in a

competitive market.

Innovation and Adaptability: Key to

Success

The UAE’s competitive landscape demands

that startups continuously innovate

and adapt to changing market

conditions. Those who develop unique

value propositions and adjust their offerings

to meet emerging needs are more

likely to succeed.

For example, MeatoDoor, a B2B meat

trading platform, has used technology

to address inefficiencies in the traditional

meat industry and streamline its

supply chain. Additionally, Pure Harvest

Smart Farms has combined innovative

technology and sustainable practices to

produce high-quality crops in challenging

conditions. Startups that innovate and

stay adaptable will be better positioned

to stay ahead of competitors and deliver

long-term value.

Regulatory Framework and Compliance

Startups in the UAE must also navigate

the regulatory landscape. While the country

offers a business-friendly environment,

adherence to local regulations is

critical to avoid legal complications. The

UAE’s regulatory framework is designed

to facilitate entrepreneurship while maintaining

transparency and accountability.

For example, the UAE’s Commercial

Companies Law (Federal Law No. 2 of

2015) outlines the requirements for company

formation and operations. Additionally,

startups in sectors like technology

and e-commerce must comply with data

protection regulations such as the UAE

Personal Data Protection Law (PDPL),

which governs data collection, processing,

and usage. By understanding and

adhering to these regulations, startups

can avoid penalties, build consumer trust,

and ensure smooth business operations.

The UAE government also offers programs

like the National Programme for

Small and Medium Enterprises (SMEs),

which provides startups with guidance

on compliance, access to funding, and

strategies for market entry. These programs

help startups navigate the legal

landscape and maximize their growth

potential.

Navigating Challenges in a Competitive

Market

Despite the many opportunities, startups


We have also been keen

to enhance an environment

conducive to innovation

and investment,

and encourage entrepreneurs

to establish startup

companies.”



in the UAE face challenges such as high

competition, rising operational costs, and

the need to differentiate themselves in

a crowded market. To overcome these

challenges, startups should:

• Understand consumer needs and tailor

products or services accordingly.

• Manage operations efficiently to reduce

costs while maintaining quality.

Build Strong Branding and Marketing

Strategies: Focus on digital marketing

to increase visibility and customer engagement.

The UAE presents a vibrant and dynamic

environment for startups. By leveraging

networking opportunities, embracing

technological advancements, forming

strategic partnerships, and complying

with local regulations, startups can thrive

in this competitive ecosystem. With the

right strategies in place, startups can

overcome challenges and capitalize on

the diverse opportunities offered by the

UAE’s robust economy, positioning themselves

for long-term success.

Feb 2025 / 55

STARTUP Spotlight

HELPDESK

FOUNDED BY MOHAMMED AL-SABAGH AND MOHAMMED AL MAAWALI

ESTABLISHED IN 2024

Established in 2024, Helpdesk is

an on-demand assistance platform

designed to bridge the gap

between AI-driven automation and human

expertise. Unlike search engines and AI

chatbots that require precise queries,

Helpdesk offers instant, real-time support

through live audio and video calls,

allowing users to visually demonstrate

their problems while skilled helpers

provide step-by-step guidance for ac-

curate solutions. Instead of spending

hours scrolling through online forums

or struggling with vague AI-generated

answers, users receive direct, human-led

solutions in minutes.

A key differentiator of Helpdesk is its

geolocation-based helper matching, ensuring

users receive regionally relevant

advice tailored to local standards and

cultural nuances. Whether troubleshooting

tech issues, navigating home repairs,

or understanding complex educational

concepts, this location-aware approach

guarantees that the guidance provided

is not just accurate but also practical.

Many solutions—such as fixing electrical

appliances, handling software compatibility

issues, or understanding local tax

regulations—differ across regions. By

connecting users with helpers who are

familiar with their specific environment,

Helpdesk eliminates the one-size-fits-all

approach of traditional AI tools.

Helpdesk also prioritizes security

and quality assurance. Every session

is recorded, and a detailed solution

summary is automatically saved, eliminating

the need for repeated assistance

and creating a personalized knowledge

base for each user. This ensures that

users can revisit past solutions without

needing to book another call. The

platform’s expert verification process

guarantees that helpers are qualified to

provide assistance in their respective

fields, offering users a level of trust and

accuracy that AI-based platforms simply

cannot replicate.

At launch, Helpdesk will support four

key service areas: basic tech support,

DIY assistance, education, and live translation,

with plans to expand into legal

consultations, mental health support,

corporate customer service, and even

on-demand government services. The

platform was founded by Mohammed

Al-Sabagh and Mohammed Al Maawali,

both of whom bring decades of expertise

in business, engineering, and regulatory

affairs to this groundbreaking venture.

Their vision is to revolutionize digital

assistance by prioritizing human intelligence

over AI automation, ensuring

that people connect with real experts

who understand their unique problems

in ways AI cannot replicate.

With a beta launch in April and a full

rollout in May, Helpdesk is set to transform

how people access knowledge,

solve problems, and connect with experts—anytime,

anywhere. By offering

instant, reliable, and culturally relevant

solutions, it is not just an assistance platform

but a revolution in problem-solving,

making expert guidance as accessible

as a phone call.

56 \ Feb 2025


KATIM

ACTING CEO, SHAZ KHAN

ESTABLISHED IN 2019

Based in Abu Dhabi, Digital14, now

KATIM is a prominent player in the

cybersecurity and digital transformation

sectors, providing cutting-edge

solutions to both government and private

sector clients. The company’s mission

is to strengthen cyber resilience and

empower organisations with secure

communication tools and transformative

strategies. Its services are designed to

address the increasing complexity of

digital threats while facilitating seamless

innovation.

One of its most notable innovations

is its ultra-secure communication and

collaboration tools which offers security

and data protection. The platform is

specifically designed to protect sensitive

data, ensuring end-to-end encryption

and robust security for users. By integrating

advanced technologies, KATIM

helps organisations navigate digital challenges,

ensuring their operations remain

secure and resilient in an evolving threat

landscape.

KATIM also plays a pivotal role in

enabling digital transformation across

industries, offering strategic guidance

and tailored solutions that support businesses

in adopting new technologies

safely and effectively.

KATIM stands as a cornerstone of the

UAE’s cybersecurity and digital transformation

efforts. With its innovative

solutions and a steadfast commitment

to enhancing cyber resilience, the company

continues to drive progress and

security for organisations across the

nation.

Established in 2019 by Rami El Malak

and Mossab Hussein, SpiderSilk

operates as a cybersecurity firm

based in Dubai, focusing on artificial intelligence-driven

cyber defense solutions.

The organization seeks to overcome the

shortcomings of conventional cybersecurity

products by implementing continuous

exposure detection technologies,

which facilitate proactive identification

and mitigation of cyber threats faced by

various organizations.

In November 2023, SpiderSilk successfully

acquired $9 million in funding,

led by Wa’ed Ventures, with contributions

from STV and Global Ventures. The

primary objective of this investment is

to extend SpiderSilk’s operations into

Saudi Arabia, which includes plans to

relocate the company’s headquarters

to the kingdom.

The innovative methodologies adopted

by SpiderSilk have garnered interest from

global corporate giants, resulting in the

establishment of significant partnerships.

Earlier in 2023, SpiderSilk entered into a

five-year agreement with Unisys to deliver

Managed Security Service Provider

(MSSP) services, thereby strengthening

the cybersecurity measures available

to enterprises.

SpiderSilk’s dedication to the enhancement

of cybersecurity through AI-driven

solutions positions the company as an

influential participant in the technological

landscape of the Middle East. The

recent financial backing and strategic

alliances reflect the company’s capacity

for considerable growth and influence

within the cybersecurity industry.

SPIDERSILK

FOUNDED BY RAMI EL MALAK AND

MOSSAB HUSSEIN

ESTABLISHED IN 2019

Feb 2025 / 57

SMART CITIES

THE INTELLIGENT

URBAN GRID:

CYBERSECURITY IMPERATIVES

FOR THE IOT-POWERED CITY

Smart cities, powered by the Internet of Things (IoT), are

reshaping urban environments by enhancing efficiency,

sustainability, and overall quality of life. IoT integration

enables cities to optimise resource management, public

services, and infrastructure, while providing businesses

with valuable, data-driven insights to refine operations,

improve customer experiences, and shape forward-thinking

strategies.

The concept of smart cities is no

longer just a futuristic vision; it is

rapidly becoming a reality in urban

areas across the globe. As populations

continue to grow, cities are faced with

increasing demands on resources, infrastructure,

and services. In response

to these challenges, the integration of

the Internet of Things (IoT) has emerged

as a transformative solution, helping to

improve the efficiency, sustainability,

and quality of life in urban spaces. By

leveraging IoT technologies, smart cities

enable the collection, analysis, and utilisation

of vast amounts of data, which,

in turn, can foster intelligent business

strategies that benefit both citizens and

businesses alike.

58 \ Feb 2025

The Foundation of Smart Cities: IoT

Integration

IoT, at its core, involves the connection

of devices, sensors, and systems to the

internet, allowing them to exchange data

and automate processes. In the context

of smart cities, IoT serves as the backbone

for creating connected environments.

This network of interconnected

devices enables real-time monitoring and

control of various urban systems such

as traffic management, waste disposal,

energy usage, and public safety.

For businesses operating in smart

cities, IoT provides the opportunity to

tap into a wealth of data that can be

analysed to gain insights into consumer

behaviour, operational efficiency, and

market trends. This data-driven approach

allows businesses to develop more targeted

products, services, and strategies,

thereby improving customer satisfaction

and driving growth.

IoT in Action: Transforming Urban

Systems

One of the most visible examples of

IoT’s impact on smart cities is in the

management of traffic and transportation.

Sensors embedded in roads and

vehicles can monitor traffic flow in real

time, providing valuable information

to city authorities. This data can be

used to adjust traffic signals, reduce

congestion, and optimise public transportation

schedules. For businesses in

the transportation sector, this means

better route planning, fuel savings, and

improved customer service through more

predictable arrival times.

Similarly, IoT plays a crucial role in

the efficient management of resources.

Smart grids, for instance, use IoT

sensors to monitor energy consumption

and optimise the distribution of electricity.

By offering businesses the ability

to track energy use and reduce waste,

IoT helps improve sustainability while

lowering operational costs.

Waste management is another area

where IoT has brought about significant

improvements. IoT-enabled waste bins

equipped with sensors can monitor the

level of waste and transmit data to waste

collection services, allowing them to

optimise routes and schedules. This

reduces fuel consumption, minimises

traffic, and leads to more efficient waste

management. For businesses involved in

waste management or other environmental

services, IoT enables the automation

of processes, reducing operational costs

while enhancing service delivery.

Enhancing Business Strategies through

IoT Data

The data collected through IoT systems

is invaluable to businesses looking to

optimise their operations and strategies.

For retail businesses, for example, IoT

sensors embedded in stores can monitor

customer behaviour, tracking foot traffic,

dwell times, and product interactions.

This information can be used to improve

store layouts, optimise staffing, and tailor

marketing efforts to increase customer

engagement and sales.

In addition, the advent of smart homes,

which utilise IoT devices to control everything

from lighting to security, opens up

new business opportunities. Companies

involved in smart home technologies,

including security systems, appliances,

and energy management, can offer innovative

products and services that cater

to the growing demand for convenience

and energy efficiency in urban areas.

IoT also facilitates the growth of data-driven

business models, enabling

companies to offer subscription-based

services, on-demand products, and personalised

solutions.

Overcoming Challenges to IoT Integration

While the benefits of IoT in smart cities

are clear, the widespread integration of

IoT technologies comes with its own set

of challenges. Data security and privacy

concerns are top priorities for both city

authorities and businesses. With vast

amounts of personal and sensitive data

being collected through IoT devices,

ensuring robust cybersecurity measures

and compliance with privacy regulations

is critical to maintaining public trust and

preventing data breaches.

Additionally, the interoperability of

IoT devices remains a challenge. With

different manufacturers and platforms

offering their own IoT solutions, ensuring

seamless communication between devices

is vital for the smooth functioning

of smart cities. Standardisation of protocols

and systems will be necessary

to overcome this hurdle and allow for

greater collaboration across sectors.

Another significant challenge is the

initial cost of implementing IoT infrastructure.

While the long-term benefits

are undeniable, the upfront investment

in IoT-enabled devices, sensors, and

connectivity can be substantial. However,

as IoT technologies continue to


the integration of IoT

technologies in our

urban infrastructure is

crucial in enhancing the

efficiency and sustainability

of our cities. IoT

will play a pivotal role

in shaping smarter, more

resilient communities.”

H.E. Dr. Sultan Bin Ahmed Al Jaber,

UAE Minister of Industry and Advanced

Technology

mature and become more affordable,

the cost of adoption is expected to decrease,

making it more accessible for

businesses of all sizes.

IoT and the Future of Business in Smart

Cities

The continued development of smart

cities, powered by IoT, will undoubtedly

transform the business landscape

in urban areas. By enabling better decision-making,

optimising operations, and

fostering innovation, IoT helps businesses

stay competitive in an increasingly

connected world. Moreover, as smart

cities evolve, there will be new opportunities

for businesses to collaborate

with governments, technology providers,

and other stakeholders to create

innovative solutions that address urban

challenges and improve the quality of

life for residents.

Feb 2025 / 59

SMART HOME TECH

SUSTAINABLE

INNOVATION:

HOW SMART HOME TECH IS

RESHAPING ENERGY EFFICIENCY

As the UAE accelerates its sustainability goals, smart home

technology is emerging as a key driver of eco-friendly

living. From AI-powered energy management systems to

intelligent appliances that optimise power consumption,

innovative solutions are reshaping homes. This article

explores how brands like Schneider Electric, Siemens,

and Huawei are enabling businesses and consumers to

reduce their carbon footprint while enhancing efficiency.

As the United Arab Emirates (UAE)

advances its sustainability objectives,

integrating smart home technologies

has become a pivotal strategy.

These innovations not only enhance

energy efficiency but also significantly

reduce carbon footprints. This article

examines how energy management systems,

smart appliances, and industry

leaders like Schneider Electric, Siemens,

and Huawei are driving sustainable living

in the UAE.

Energy Management Systems (EMS):

Optimising Energy Consumption

Energy Management Systems (EMS)

are integral to smart homes, enabling

real-time monitoring and control of en-

60 \ Feb 2025

ergy usage. By analysing consumption

patterns, EMS can automate adjustments

to optimise energy efficiency.

Sustainability is part of

the UAE DNA, and a legacy

that continues to guide

our path with clear

vision and objectives.”

H.E. Dr. Amna bint Abdullah Al Dahak

Al Shamsi,

UAE’s Minister of Climate Change and

Environment

Key Features of EMS:

1. Real-Time Monitoring: Provides insights

into energy consumption, allowing

homeowners to identify and address

inefficiencies.

2. Automation: Adjusts settings automatically—such

as regulating heating, cooling,

and lighting—to conserve energy.

3. Integration with Renewable Sources:

Facilitates the use of solar panels

and other renewable energy sources,

promoting sustainable living.

4. Predictive Analysis: Utilises AI to forecast

energy needs, enabling proactive

management and further reducing waste.

Smart Appliances: Enhancing Efficiency

and Sustainability

Smart appliances are designed to operate

efficiently, adapting to user habits and

environmental conditions to minimise

energy consumption.

Use Cases of Energy-Efficient Smart

Appliances:

Smart Thermostats devices like the Nest

Thermostat learn user preferences and

adjust heating and cooling systems accordingly,

leading to significant energy

savings.

Intelligent Lighting Systems like LED

lighting connected to smart home networks

can be programmed to adjust

based on time of day or occupancy,

reducing unnecessary energy usage.

Smart Refrigerators monitor temperature

and usage patterns, ensuring food

stays fresh without consuming excess

power.

Advanced Washing Machines and Dishwashers

can adjust water temperature

and cycle time based on the load size,

saving both water and electricity.

Industry Leaders Driving Sustainable

Smart Homes

Companies like Schneider Electric, Siemens,

and Huawei are at the forefront

of integrating smart technologies into

homes, offering solutions that enhance

energy efficiency and sustainability.

Schneider Electric provides comprehensive

smart home solutions, assisting

builders in creating net-zero homes.

Their offerings include energy-efficient

designs, passive heating and cooling

systems, and recyclable building materials.

They also support home builders in

differentiating their residential projects

by integrating innovative technologies.

Siemens offers smart home solutions

that focus on energy management and

automation. Their technologies enable

homeowners to monitor and control energy

usage, contributing to reduced carbon

footprints. Siemens’ commitment

to sustainability is evident in their development

of energy-efficient products

and solutions.

Huawei’s smart home platform, HiLink,

connects various devices, allowing

for seamless energy management. Their

collaboration with UAE real estate developers

has led to the creation of smart

communities that prioritise energy efficiency,

integrating solar power systems

and smart grids to manage consumption.

Trends in Smart Home Technology in

the UAE

The UAE is experiencing a surge in smart


home adoption, driven by a tech-savvy

population and a strong commitment to

sustainability.

1. Home Automation: The integration of

voice assistants and automated systems

allows homeowners to control multiple

devices with ease, reducing energy

consumption without compromising

on comfort.

2. Carbon Footprint Tracking: Startups

like Ecoligo and Carbon Track are

emerging in the UAE, helping consumers

monitor and reduce their carbon

footprints through smart technology.

These services help homeowners make

informed decisions about their energy

consumption.

3. Integration with Smart Cities: As the

UAE invests in the development of smart

cities, there is an increasing trend of

integrating individual smart homes into

larger, city-wide energy grids. This allows

for more efficient energy distribution and

further reductions in overall energy use.

Benefits of Smart Homes in the UAE

Context

The UAE’s unique climate presents challenges

for energy efficiency, with hot

summers and high electricity demand.

However, the benefits of smart home

technologies in this context are clear.

Integrating smart systems that optimise

usage can significantly reduce

household energy demand and reliance

on non-renewable resources.

Energy-efficient homes reduce utility

bills, especially with the UAE’s energy

prices and subsidies. Smart appliances

and EMS systems help homeowners

manage these costs effectively.

Smart homes align with government

initiatives to reduce carbon emissions

and increase energy independence.

Businesses incorporating these technologies

are better positioned to meet

regulatory requirements and contribute

to national sustainability targets.

Smart home technologies are paving

the way for a more sustainable future

in the UAE. By reducing energy consumption,

optimising resources, and

minimising carbon footprints, these

technologies offer immense potential

for both consumers and businesses. As

the UAE continues to prioritise sustainability,

the integration of smart home

tech will play a crucial role in meeting

the nation’s environmental targets.

Feb 2025 / 61

PRESENTED BY

MEDIA PARTNER

JOIN STEP DUBAI - THE HEARTBEAT OF TECH IN MENA

8,000+ ATTENDEES, 350+ SPEAKERS,

400+ EXHIBITORS & $8.5 BILLION

IN FUND PRESENCE

FEBRUARY 19-20, 2025 | DUBAI INTERNET CITY

TOP SPEAKERS UNVEILED

H.E. ALIA

ALMAZROUEI

MINISTER OF STATE FOR

ENTREPRENEURSHIP

MOHSEN

MOAZAMI

GROQ

BLAKE

BELTRAM

BLAKE CONSULTING

MICHAEL

LAHYANI

PROPERTY FINDER

ELIE KHOURI

VIVIUM

PARTICIPATING VCS

& MORE

STEPDXB.COM

Discount Your Invoices

and Receivables Now

APPLY ONLINE!

info@ifundfactoring.com

www.iFundFactoring.com

iFund

The Technology Express Magazine | Edition: February 2025

Transform your PDFs into Flipbooks and boost your revenue!

Delete template?

Save as template ?