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Paper 2: Cover, AD, Article - Penn State Personal Web Server

Paper 2: Cover, AD, Article - Penn State Personal Web Server

Paper 2: Cover, AD, Article - Penn State Personal Web

Adam Barnard 9-25-05 English 15, Section 05 Dr. Mickle Money and Computer Gaming The October 2005 issue of PC Gamer magazine contains articles and information about many computer related items such as computer systems, peripherals, components and games. The main focus of the magazine is to attract viewers who like to game and who are interested in computer systems in general. The articles in PC Gamer review many types of games including role playing games, first-person shooters, real time strategy, and many others. The advertisements found in PC Gamer magazine advertise computers, games, web-sites, concerts and even expos based around video and computer games. In the movie, Ethnic Notions, both men and women of African American descent were falsely portrayed in advertising. In some advertisements, African Americans were even depicted as being “happily obedient to their masters” (Ethnic Notions). Even though African Americans are no longer depicted as being “brutes or beasts”(Ethnic Notions), this false portrayal can still be seen in a few of the ads in PC Gamer. Very few African Americans are pictured in these ads in PC Gamer, but the ones they are in, they are pictured as holding guns as in a first-person shooter type game, or in a dark street or alleyway (54). This presents a sense of misrepresentation because most blacks are not violent, homeless or poor. Even though a few of the ads in the magazine portray a negative representation, the majority of the advertisements are positive and are meant to attract the reader’s eye to purchase the game or computer advertised no matter what the reader’s income. 1

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