Anniversary Magazine 2025

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90
YEARS
of
Passion

90 years of Högl. An homage to craftsmanship,
quality and elegance …
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0
of YEARS
Passion
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The Anniversary Issue
Editorial
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GERHARD BACHMAIER
Managing Director / CEO Högl
It began with the master shoemaker
Josef Högl, who made the first pair
of high-quality shoes 90 years ago,
in 1935. Joseph Lorenz joined the
company in 1963. Fifty years ago, he
established the brand Högl, which
would go on to become an internationally
successful quality brand.
What happened over the course of
these almost 100 years of company
and footwear history?
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Fashion and shoes have since been elevated
to a means of personal expression, and the
role of women has also changed. We are particularly
proud of having been a part of these
changing times. Högl has recently been developed
into a premium footwear brand that
makes every effort to meet the desires and
expectations of modern women. That is also
the essence of our anniversary collection. It is
a unique ode to women: their strength, their
courage, their positive energy, their beauty.
We could continue this list ad infinitum; our
inspiration is therefore also infinite. As always,
we are doing what so many women love us
for: we translate classic values into new, modern
concepts that are a combination of quality,
innovation capacity and wear comfort, all
of this in the form of well-thought-out designs
that radiate a feminine, minimalist elegance,
which is always contemporary and on trend.

The Anniversary Issue
90 Years of Högl

The Anniversary Issue
History
90 YEARS
with HÖGL &
family
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HÖGL
Everything is driven by a passionate love. A love that
we share with all fashion-conscious women: the love
of shoes. It began with Josef Högl, who started to craft
high-quality shoes in his small workshop in 1935. Joseph
Lorenz joined the company in 1963, established
the brand Högl 50 years ago and later also took over
the comfort footwear brands Ganter and Hassia. He then united
the Högl and the Lorenz families by founding a footwear holding
company – now known as Lorenz Shoe Group GmbH. In 2009, he
relinquished his position of chairman of
the management board, which he had
held for decades as the majority shareholder,
and moved to the supervisory
board. Gerhard Bachmaier joined in
2000 and now heads the company as its
managing director (CEO) together with
Patrick Lorenz (CFO). The family and the
management continue to follow the original
vision. Making women‘s shoes ever
more comfortable and functional. With
outstanding craftsmanship and innovation,
the company is thereby picking
up the gauntlet on behalf of all women.
At the same time, this became the hallmark
of the brand‘s success and drove
Högl‘s internationalisation. The premium brands are now available
in sophisticated specialist footwear shops all over the world, and
the Högl brand is also sold via the company‘s own retail stores.
Much has changed over all those years; what has remained unchanged
is our passion for our craft and our dedication to perfect
shoes. However, what would our shoes be without the
inspiration behind them: the women who wear Högl? In this
sense, Högl‘s shoes are therefore much more than just shoes.
Each design tells its own story – as a reflection of the individual
lifestyle of modern women and their set of values.
The success of our brand started with the courage to strive for
perfection. Throughout all of these years and fashion decades, we
“Högl is pure
passion and
innovative
craftsmanship”
had only one mission: to create shoes that combine outstanding
design with ultimate wear comfort. Shoes that you don‘t take off
again after five minutes, but wouldn‘t mind wearing around the
clock. In order to live up to this challenge, we collaborate with
the best shoe last manufacturers and never fail to continue to
develop new technologies that advance our unique comfort standards.
Our designs combine fashion trends with classic values – resulting
in timeless favourites. Understated
luxury, wearable and individual. Quality
is the magic word. For us, this starts
with having the right instinct for details
– from the choice of materials such as
our LWG certified leathers and renewable
or recycled raw materials to how
these are processed, as this is the only
way to develop smart collections that set
benchmarks in terms of their aesthetics,
comfort and functionality.
The pursuit of sustainability is therefore
a given for us and deeply embedded in
our DNA. A pair of Högl shoes will always
put quality on a level with durability and
a well-thought-out, timeless design. The same applies to the slow
fashion principle. We produce two collections a year and rely on
natural, renewable raw materials, recycling and resource-saving
production methods.
Today – 90 years later – we are still a family-run company. We
have long since gone past thinking only in footwear, and now develop
lifestyle collections that show the looks that go with the shoes.
The inspiration we provide ranges from a choice of timeless,
good mix & match accessories such as bags, belts and scarves to
exclusive fashion pieces that are manufactured for us in Italy.
Each piece reflects our idea of intelligent fashion that helps
women all over the world make a statement with their individual
style and attitude.
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NNIVERSARY
RADIANCE IS THIS SUM-
MER’S MOTTO! “90 YEARS
OF HÖGL” HAVE INSPIRED US
TO CREATE A TIMELESSLY
BEAUTIFUL LIFESTYLE COL-
LECTION. WE ARE PRESEN-
TING A LIMITED EDITION OF
KEY PIECES MADE IN ITALY
THAT MATCH OUR SHOES
AND UPGRADE ANY OUTFIT
CHAIN REACTION Accessories rely on statement
embellishments: our slingback pumps “Joan“ are
made of certified leather with a glossy finish and
feature thin straps with gold chain details. Heightens
the glamour effect: Our shoulder bag “Amanda“
is made of shiny calfskin leather and features a
striking chain strap. Our vegan Nappa trench coat
“Becky“ exudes purist luxury

“Contrast
dressing:
the art
of putting
together
unique outfits”
STYLE BREAK TREND Playing
with contrasts to perfection:
Our shoulder bag “Hideaway“
and bag “Natalie“ with golden
hardware. Both are made of soft
grained calfskin leather. Our
heeled sandals “Loulou“ captivate
with a soft floral print on certified
premium quality leather;
as a Högl Butterflight line design,
they are crafted using the
elaborate Sacchetto technique

“Lighter, more
flexible, more comfortable:
comfort
becomes the
benchmark
that governs all”
S TR
LESS IS MORE Especially when the temperatures rise. Our mules “Greta“ are made of certified soft calfskin leather and
combine an airy and comfortable design language with impressive showiness
ONG
STY
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L E
ALL
I A
NCE
UNDERSTATED LUXURY A fusion of casual elements and classic details. As a
Butterflight design that has been crafted using the Sacchetto technique, our
loafers “Allen“ guarantee unique wear comfort; here in combination with our
cropped suede jacket “Mia“ in a shade called Macchiato

U R
B A N
POWER DRESSING Busness
outfits are waving
goodbye to the established
dress codes and shine with
wow effects. Our loafers
“Berry“, made of certified
leather with a silver metallic
finish, are perfect for
defining the style
AND
S O
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PHI
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STI
C A
TED
FRESH WIND Windcheaters have become a fashion
favourite and add an unexpected twist to classic
outfits. Our hooded design “Tracy“ in the colour
Sand/Cream. Our certified leather sneakers “Sam“
contribute a touch of casual, clean-cut chic

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ROMANCE
FEMININE,
PRACTICAL
AND EXCEPTIO-
NALLY GRACE-
FUL. BALLERI-
NAS MASTER
ANY STYLE
EXERCISE AND
HAVE THEREBY
MADE IT ONTO
THE “IT” LISTS
PURE POETRY Amazingly light
and remarkably rebellious.
With an innovative perforated
pattern, our soft patent
leather ballerinas “Dolly“ are
different from the norm and
are therefore guaranteed
eye-catchers. Our exquisite
wool blend cardigan “Carla“
adds a classic twist
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NEW NUDES Camel tones
are making a rousing comeback.
We have two signature
pieces in this neutral colour
that feature gold-coloured
buckles as their trademark.
Pointed toe slingback pumps
“Jennifer“ with trapezoid
heels and shoulder bag
“Natalie“. Both are made of
certified calfskin leather
M O
NO
C H
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“Playful
macramé
elements as an
expression of
perfect craftsmanship”
R O
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ME
DRE
SS
STYLE SYNTHESIS This summer is governed by
boho influences and minimal chic. Combining both
styles is the secret for unconventional smart looks.
Our slingback pumps “June“, which feature an artfully
woven look, worn with our straight cut organic
cotton and fine merino wool blend cardigan “Fay“
ING

THEORY OF RELATIVITY It is only a question of time before you succumb to the sophisticated charm of our
clutch “Manhattan“, although its design and the shiny black, certified leather with a glamorous curb chain
detail usually work at first sight
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MEETS THE ZEITGEIST
Why follow trends when
you can create things that
are made to last forever?
Our shiny, certified black
leather strappy sandals
“Sunset“ with stiletto heels
celebrate the magic of
balmy summer nights. A
sophisticated decorative
element provides a glamorous
finishing touch

FLORAL-
DREAMS
Streetwear codes flirt with
playful romance: Wedge
sandal “Loulou“ made of
certified leather, mules
“Flora“ with a silver buckle,
sneakers “Stevie“ and
crossbody bag “Billy“. All
made of super-soft leather
Flowering
time
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WITH THE SPRING AWAKENING, WE
FOLLOW A NEW RHYTHM. MOST IMPORT-
ANT BASIC: LOOKS THAT WORK FROM
SUNRISE TO DEEP INTO THE NIGHT AND
EXUDE THAT SPECIAL KIND OF MAGIC
INSPIRED BY THIS SPIRIT, THE CAPSULE
“THE SUN AND THE MOON” RELIES
ON FOUR AMAZINGLY LIGHT AND
HEAVENLY COMFORTABLE KEY PIECES
THAT TELL A LOVE STORY: THE SUN
AND THE MOON OVERCOME ALL
BOUNDARIES AND MEET IN A SEA OF
DELICATE PASTEL-COLOURED FLOWERS
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EXOTIC
Snakeskin prints are cool, edgy and timelessly beautiful. This season, we are wearing them as part of a colourful
mix, as an all-over look or in understated, small doses: Our ultra-flat slingback ballerinas “Sophie“ and our heeled
sandals “Korinna“ come in an iridescent snakeskin look. Both designs are made of wonderfully soft, certified leather
FUNKY
Sneakers combine casual ambitions with high-fashion qualities and become a surefire recipe for fresh glamour
vibes. Our design “Frankie“ with striking platform soles and an exciting combination of contrasting textures: soft
leather, transparent mesh, perforated elements and metallic details

CLEAR
ATTITUDE
Sneakers are exploring new
avenues. We present a minimalist
showpiece design that
makes any style experiment
a likely success. Our slip-on
sneakers “Jamie“ are made of
certified burnished lambskin
leather in the colour Ice Blue.
They are ultra-flexible and represent
an exceptionally high
level of wear comfort
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BLOSSOM
NOSTALGIA
This season, ballerinas are
veering between retro and
modern elegance. Our
design “May“ with almondshaped
toes and two
narrow Mary Jane straps.
For gravity-defying wear
comfort, the soft leather
ensures that these shoes
fit like a glove
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JOIE DE VIVRE
Högl’s Love print is reminiscent of the atmosphere on gloriously sunny days. A spectrum of fruity citrus
shades meets coral and transforms iconic designs into radiant main protagonists and extremely easy
to match accessories. Our pumps “Marilyn“, our slingback ballerinas “Sophie“ and the clutch “Lovely“
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RIVIERA CHIC
This summer, wedge heel espadrilles are infiltrating almost all outfits that call for an easy-going
finishing touch. Our slingback version “Summer“, made of certified leather in the trendy shades
Camel and Metallic Light Bronze, makes a statement
“We
love shoes.
Each design
and detail
reflect
this love”

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FRAMEWORK
How do you put things in
the right frame? Take
some high-quality calfskin
leather, choose a timeless
design and unite them
with decorative geometric
frame buckle elements. Like
our matching mini capsule
in the colour Cream: the
shoulder bag “Natalie“, the
slingback pumps “Jennifer“
and the belt “Clarisse“
RADIANT
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Högl Must-haves
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9
of YEARS
Passion
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3
0
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From Högl with Love: discover our
anniversary collection!
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LET’S CELEBRATE!
Here are eight favourite styles you’ll celebrate 24/7 …
1 Festival flair: Nappa leather espadrilles “Marisol“ with a floral print 2 Tender-hearted: Our sophisticated antique pink wool blend cardigan
“Carla“ 3 Pas de deux: Two-tone lambskin leather ballerinas “Sylvie“ 4 Avant-garde: Grained lambskin leather sandals “Katie“ with
platform heels 5 Free spirit: Our mules “Gigi“ combine matt lambskin leather with loafer elements 6 A matter of the heart: The raffia bag
“Sweetheart“ showcases an appreciation of fine craftsmanship. A smart detail is the small pocket on the inside 7 Love affair: Our heeled
sandals “Peach“ tempt you with suede in a soft shade called Powder 8 Glamour factor: Our heeled sandals “Alba“ in metallic leather
www.hoegl.com

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