[READ DOWNLOAD] Escaping the Build Trap: How Effective Product Manage
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Description :
To stay competitive in today’smarket, organizations need to adopt a
culture of customer-centric practices that focus on outcomes rather than
outputs. Companies that live and die by outputs often fall into the "buid
trap,"cranking out features to meet their schedule rather than the
customer’sneeds.In this book, Melissa Perri explains how laying the
foundation for great product management can help companies solve real
customer problems while achieving business goals. By understanding how to
communicate and collaborate within a company structure, you can create a
product culture that benefits both the business and the customer.
You’lllearn product management principles that can be applied to any
organization, big or small.In five parts, this book explores:Why organizations
ship features rather than cultivate the value those features representHow to
set up a product organization that scalesHow product strategy connects a
company’svision and economic outcomes back to the product
activitiesHow to identify and pursue the right opportunities for producing value
through an iterative product frameworkHow to build a culture focused on
successful outcomes over outputs
#BESTSELLER
[READ DOWNLOAD] Escaping the Build
Trap: How Effective Product Management
Creates Real Value kindle
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THE LINK IS IN THE DESCRIPTION
To stay competitive in today’smarket, organizations need to adopt a culture of customer-centric
practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall
into the "buid trap,"cranking out features to meet their schedule rather than the
customer’sneeds.In this book, Melissa Perri explains how laying the foundation for great product
management can help companies solve real customer problems while achieving business goals. By
understanding how to communicate and collaborate within a company structure, you can create a
product culture that benefits both the business and the customer. You’lllearn product
management principles that can be applied to any organization, big or small.In five parts, this book
explores:Why organizations ship features rather than cultivate the value those features representHow to
set up a product organization that scalesHow product strategy connects a company’svision and
economic outcomes back to the product activitiesHow to identify and pursue the right opportunities for
producing value through an iterative product frameworkHow to build a culture focused on successful
outcomes over outputs
[READ DOWNLOAD] Escaping the Build Trap: How
Effective Product Management Creates Real Value kindle