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[READ DOWNLOAD] Escaping the Build Trap: How Effective Product Manage

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Description :

To stay competitive in today&#8217smarket, organizations need to adopt a

culture of customer-centric practices that focus on outcomes rather than

outputs. Companies that live and die by outputs often fall into the &quotbuid

trap,&quotcranking out features to meet their schedule rather than the

customer&#8217sneeds.In this book, Melissa Perri explains how laying the

foundation for great product management can help companies solve real

customer problems while achieving business goals. By understanding how to

communicate and collaborate within a company structure, you can create a

product culture that benefits both the business and the customer.

You&#8217lllearn product management principles that can be applied to any

organization, big or small.In five parts, this book explores:Why organizations

ship features rather than cultivate the value those features representHow to

set up a product organization that scalesHow product strategy connects a

company&#8217svision and economic outcomes back to the product

activitiesHow to identify and pursue the right opportunities for producing value

through an iterative product frameworkHow to build a culture focused on

successful outcomes over outputs


#BESTSELLER


[READ DOWNLOAD] Escaping the Build

Trap: How Effective Product Management

Creates Real Value kindle

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To stay competitive in today&#8217smarket, organizations need to adopt a culture of customer-centric

practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall

into the &quotbuid trap,&quotcranking out features to meet their schedule rather than the

customer&#8217sneeds.In this book, Melissa Perri explains how laying the foundation for great product

management can help companies solve real customer problems while achieving business goals. By

understanding how to communicate and collaborate within a company structure, you can create a

product culture that benefits both the business and the customer. You&#8217lllearn product

management principles that can be applied to any organization, big or small.In five parts, this book

explores:Why organizations ship features rather than cultivate the value those features representHow to

set up a product organization that scalesHow product strategy connects a company&#8217svision and

economic outcomes back to the product activitiesHow to identify and pursue the right opportunities for

producing value through an iterative product frameworkHow to build a culture focused on successful

outcomes over outputs


[READ DOWNLOAD] Escaping the Build Trap: How

Effective Product Management Creates Real Value kindle

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