PORTFOLIO.YVR Business & Entrepreneurs Magazine | Volume 3 | Issue 6 | 2025

PORTFOLIO.YVR

BUSINESS & ENTREPRENEURS

VOLUM E 3 | ISSUE 6

A NDREW A ZIZ

OU M A

M A TTHEW HOUSSER

FA RES

JORDA N BRA NDON

A NA STA SIA BESIOU

ELENA K A WA

LA URA WIDGETT

CHRISTINA PETRY

HEA THER LYNN CA SHM ERE

PORTFOLIO.YVR


VOLUM E 3 | ISSUE 6

0 0 1 PUBLISHER' S M ESSAGE:

HELEN SIWAK

0 0 3 AN DREW AZIZ:

BEAR BULL TRADERS

0 15 OU M A:

OUM A

0 25 M ATTHEW HOUSSER:

CON VERGEN CE & SIM UHEALTH

0 35 FARES:

CREATOR & CREATIVE DIRECTOR

0 45 JORDAN BRAN DON :

J.D. BRAN DON

0 55 AN ASTASIA BESIOU:

THE SARTORIAL SHOP

0 65 ELEN A KAWA:

ETHEREAL BRIDAL

0 73 LAURA WIDGETT:

THE HEALIN G LOUN GE

0 83 CHRISTIN A PETRY:

RED CARPET READY BY CHRISTIN A

0 93 HEATHER DAWSON :

HEATHER LYN N CASHM ERE

10 1 M ASTHEAD & CREDITS

PUBLISHER'S

M ESSA GE:

001

Visionary founders drive the success of

remarkable Canadian brands with

passion, dedication, and innovation.

Portfolio.YVR Business & Entrepreneurs

M agazine celebrates their resilience,

risk-taking, and global impact. Supporting

these founders strengthens Canadian

entrepreneurship and invests in

exceptional products and services.

Our lead feature delves into the journey

of Andrew Aziz, the founder of Bear Bull

Traders, a 7 Summit mountaineer, and a

best-selling author. Aziz?s story is one of

calculated risk-taking, both in financial

markets and on the world?s highest peaks,

demonstrating the mindset needed to

navigate both extremes.

From the world of bridal fashion, we

highlight Ou M a, the founder and lead

designer of couture bridal OUM A. As she

expands her sustainable and bespoke

collections, Ma is reshaping the

landscape of ethical fashion while making

her mark on the global stage. Meanwhile,

in the tech and healthcare innovation

space, M atthew Housser shares his

transition from Fortune 50 0 companies to

launching Convergence and Simuhealth,

pioneering advancements in digital

health solutions and artificial

intelligence-driven wellness.

Creativity takes centre stage with Fares,

an Egyptian-born queer creator and the

Creative Director at BBT. Fares is

expanding his brand into the immersive

event space, curating experiences that

blend artistry, gender, emotion, and

storytelling. In Victoria, Jordan Brandon,

a self-taught leatherworker, is crafting

luxury designer handbags and

accessories under eponymous brand,

J.D. Brandon, showcasing the timeless

appeal of handcrafted artistry.

In the world of fashion, Anastasia Besiou,

co-founder and Co-Creative Director at

The Sartorial Shop, works side-by-side

with her partner Zahir Rajani, to meet the

growing demand for high-quality,

affordable suiting for both men and

women. Similarly, Elena Kaw a, founder of

Ethereal Bridal, saw a gap in the bridal

market and is rapidly growing her

business into a new storefront in the

Tri-Cities area.

Beyond fashion and design, we feature

Laura Widgett, a professional opera

singer who has seamlessly applied her

skills to trauma-informed services at

The Healing Lounge. Christina Petry has

built Red Carpet Ready by Christina, an

award-winning makeup and hair artist, by

staying true to her authentic self with her

high-profile and international clients.

Lastly, schoolteacher Heather Daw son is

proving that slow fashion has a place in

modern wardrobes, steadily growing

Heather Lynn Cashmere with meticulously

designed, high-quality apparel that

appeals to women seeking timeless

elegance.

These entrepreneurs exemplify the heart

of Canadian business? passion,

perseverance, and purpose. In every story,

there is a lesson in dedication, an

example of resilience, and a call to

support the visionaries who are shaping

the industries of tomorrow.

We invite you to dive into this issue and

discover the people behind the brands

that deserve our attention, admiration,

and investment .

Helen Siwak

A NDREW

A ZIZ:

BEA R BULL

TRA DERS

003

Andrew Aziz is a globally recognized

entrepreneur, best-selling finance

author, and elite mountaineer, known for

bridging the worlds of finance,

exploration, and innovation.

As the founder and Chief Executive

Officer of Bear Bull Traders (BBT), one

of the largest and most trusted trading

communities in the world, Andrew has

empowered thousands to achieve

financial independence through

structured education, real-time market

analysis, and one-on-one mentorship.

His book, How to Day Trade for a Living ,

has been a top 10 0 finance best-seller

for seven years, solidifying his influence

in the trading world.

In 20 24, Andrew became the first Iranian

man to climb the Seven Summits,

reflecting the same resilience and

strategic mindset that define his trading

philosophy.

The BBT Live Trading Summit , the

largest of its kind, embodies Andrew?s

belief that trading success lies in

mastering both strategy and emotional

control. His vision now extends beyond

finance into the creative realm with

TEDx BBT, where he blends art and

business to break down traditional

barriers.

As a Forbes Council M ember and

influential figure in the financial world,

Andrew?s legacy is one of empowerment,

adaptability, and proving that, with the

right mindset, anything is possible.

005

IN HIS

WORDS

?Growing up in Iran, my family always

encouraged me to focus on academics.

In Iran, if you are a good student, the

expectation is to become an engineer or

a doctor? those are seen as the ultimate

career paths. However, my father,

despite never finishing high school, was a

true entrepreneur. He built himself up

from being a bellboy to a successful

businessman before passing away at a

very young age. Looking back, I think

entrepreneurship was always in my

blood, but it was not the path I was

initially pushed toward.

?While other kids were spending their

weekends playing soccer or video

games, I would sometimes shadow my

father during his workdays. I would sit

quietly and listen to his conversations

w ith business partners, and sometimes,

he would even ask me for my opinion on

certain matters. That was my early

education in business? learning through

observation.

?I never really had a formal ?childhood

business,? but I was always looking for

ways to make extra money or explore

opportunities. Even as a teenager, I was

fascinated by business? how things

worked and why some businesses

succeeded and others failed. I remember

being about 14 or 15 and watching my

father navigate deals, negotiate w ith

suppliers, and strategize for his business.

I did not realize it at the time, but that

exposure planted seeds in my mind

about how business works.

?For most of my early years, I followed

the traditional route of education.

However, by the time I was 22, I started

feeling restless and unsatisfied with

university. My first real exposure to

entrepreneurship came when I partnered

with a friend to import automobile parts

from China. I invested some money and

began the partnership. It seemed like a

great idea at the time, but the reality

was much tougher than we expected.

?We sourced really cheap automobile

parts, thinking the low price would make

them easy to sell.

"However, we struggled to break into the

market. That experience taught me my

first big lesson in business: penetrating a

market and creating demand is far more

difficult than simply having a good

product at a low cost.

"I realized that factors such as

connections, marketing, sales, and

strategy play a huge role in whether a

business succeeds or fails.

"It was a painful lesson, but looking back,

I am grateful I went through it at a young

age because I quickly learned that

having a business idea is not

enough? execution is everything .

?After the failed automobile parts

business, I decided to fully commit to my

education. I completed my bachelor?s

degree and then went on to pursue a

master?s degree, eventually applying for

a scholarship that brought me to UBC for

a PhD at the age of 25. I spent about five

years at UBC, where I completed my PhD

and built a strong academic career.

"I was proud of my research and my

achievements, but deep down, I always

felt like I w anted more from life."

007

CORPORATE LIFE

?After earning my PhD, I worked in a

corporate job for a couple of years, but I

quickly realized that the traditional

9-to-5 life did not satisfy me. I wanted

freedom, I wanted to build something of

my own, and I wanted to create

opportunities beyond just a paycheque.

That realization pushed me to start

exploring ways to make more money

outside of my job.

?I began digging into different areas ?

marketing, trading, publishing ? and

looking for ways to build an income

online. By my early 30 s, it became clear

to me that I needed to take control of

my life and fully commit to something of

my own. Within just six months of working

in Vancouver, I knew that staying in a

corporate job was not for me.

?I found myself in my mid- 30 s, leaving

my corporate job. I shifted my focus to

full-time trading and began writing and

publishing content about the industry.

This eventually led to the creation of

Bear Bull Traders (BBT) in 20 18, where I

now teach people how to trade and

achieve financial independence.

FROM CORPORATE TO TRADIN G

?After leaving my corporate job and

transitioning to trading, my personal life

also shifted. I had more freedom, but it

came with uncertainty. Trading is

unpredictable, and for a while, I

struggled financially. My relationships

were strained because I was so focused

on figuring out how to succeed as an

entrepreneur.

?However, over time, as BBT grew, I

found more stability. I was able to build

a lifestyle based on freedom and

independence? travelling, working from

anywhere, and creating a business that

aligned with my values.

"After finishing my PhD and starting my

first job, I began saving money? just

small amounts at first, around $5,0 0 0 to

$10 ,0 0 0. It was the first time I had that

much cash sitting in my bank account. I

had always been fascinated by the idea

of financial markets, so I decided to try

trading.

?I will never forget that first real trade. In

just 30 minutes, I made $20 0 . It was an

eye-opening moment? a realization that

I could sit behind a computer, click a

button, and make money. That was when

it hit me: This is possible.

?From that point on, I was hooked. I knew

I had to learn everything I could about

trading, master the craft, and turn it into

something sustainable.

"That moment was the turning point? the

moment I realized that this was what I

wanted to do for the rest of my life.

?To reach the next level, I had to shift my

mindset from focusing on maximizing

profits to maximizing value for people.

"My business revolves around teaching

people how to trade and achieve

financial independence, just as I did.

STRON G SUPPORT SYSTEM

?I humbly acknowledge that I would not

be where I am today without the people

who supported me, especially during

those early days when I was trying to

figure out what I was doing.

?My family has always supported me,

even when they did not fully understand

my decision to leave the corporate

world for trading.

"My father, an entrepreneur despite

never finishing high school, was my

earliest inspiration."

009

"During the uncertain early days of

building Bear Bull Traders (BBT), my

ex-wife provided crucial emotional

support, helping me trust myself. Two key

figures in my journey, Carlos and Brian,

joined BBT not for financial gain but

because they believed in the vision.

"Carlos refined the business strategy,

while Brian helped structure the

educational content. Their belief in me

strengthened my confidence, allowing

BBT to grow into what it is today.

BBT AN D LIFE?S LESSON S

?I reflect on how my life has been a

balance between extremes? mastering

control and thriving in chaos ? which is

why I am drawn to both trading and

mountain climbing.

"Climbing M t. Everest means navigating

exhaustion, low oxygen, and even the

stark reality of stepping over the bodies

of those who did not make it back. It is

pure chaos, yet success comes from

staying calm, trusting your training, and

controlling your response. Trading is no

different. The markets are

unpredictable, but just like on the

mountain, you cannot control the

environment? you can only control your

strategy, your risk, and your emotions.

?I cannot stress enough that the

biggest lesson in trading is to

STOP CHASIN G TRADES. Many believe

success comes from constant action, but

the best traders are patient. Most big

losses happen due to overtrading -

reacting emotionally, trying to recover

losses, or jumping in without a clear

setup. The market provides opportunities,

but not every day, and knowing when not

to trade is just as important as knowing

when to act. Success is not about how

much money you have but how well you

manage risk and emotions.

"With discipline and strategy, a small

account can grow, but reckless trading

will wipe out any amount of capital.

?Now that social media has fueled a new

wave of traders who view the market as

a quick path to wealth? encouraged by

flashy posts and viral success stories? the

post- pandemic surge of novice traders,

enabled by commission-free apps like

Robinhood, has been driven by a ?get

rich quick? mentality.

"However, these traders often overlook

the risks, only seeing the wins while

ignoring the inevitable losses. This cycle

repeats? people take big risks, lose

money, and blame trading itself. But

trading is not a scam; it is a skill that

requires discipline, strategy, and hard

work.

"Do I feel pressure to adapt to that

culture? Sure. It would be easy to shift

BBT?s marketing toward that ?get rich

quick? mentality ? promise big wins,

show off flashy profits, sell people the

dream. But I will not do it. That is not

what BBT stands for.

?I am often asked, if you had to start

over, would the core approach, teaching

trading, building a community, and

focusing on long-term success, remain

the same? Yes, but the tools would

change. When I founded Bear Bull

Traders, I grew my audience through

blogging and word-of-mouth.

"Today, I would prioritize YouTube and

video content, as it offers deeper

engagement and a stronger connection

with viewers. One key lesson I have

learned is that building something from

scratch once gives you the confidence to

do it again. While technology and

platforms have evolved, success

ultimately comes from creating value

and fostering an engaged audience,

and I know I could do it again."

013

?What makes us different is that BBT

offers a structured education program

that teaches traders how to develop a

sustainable edge, with a strong focus on

psychology and emotional discipline.

Success in trading is not just about

reading charts? it is about managing

your mindset. Our membership- based

model provides access to live trading

sessions, a vast educational library,

direct mentorship, and a supportive

community of over 10 ,0 0 0 traders

worldwide.

"Right now, we are in an aggressive

growth phase, and to take BBT to the

next level, we need to focus on four key

areas:

- Expanding our educational content ?

We are developing more structured

learning programs, adding interactive

tools, and introducing AI-driven

insights to help traders accelerate

their learning curve.

- Enhancing technology & platforms ?

We are upgrading our trading

platforms, refining the analytics, and

improving the live trading experience

to provide our members with even

more real-time insights and hands-on

learning.

- Grow ing our global community ? We

are working on translating our

content into multiple languages and

building a stronger international

presence through global events and

in-person meetups.

- Increasing social media and video

engagement ? We are investing in

more high-quality video content,

expanding our reach on platforms like

YouTube and Instagram, and working

with influencers to spread the

message.

THE N EXT CHAPTER

?In 20 25, Bear Bull Traders (BBT) is a

global trading education community with

the mission of helping people achieve

financial independence through trading.

Our goal is to grow membership by at

least 50 % over the next two years.

?But first and foremost, I want to see

higher success rates among our

members. Trading is hard, and most new

traders fail. If we can get more of our

members to consistent profitability

through better education, stronger

mentorship, and more psychological

training, that is real success.

?I also see BBT becoming a more

diversified business. We are already

expanding into futures, options, and

crypto trading education.

"I want BBT to be a true financial

education hub? teaching people how to

build sustainable income in every market

environment.?

A N D R E W

C E O

A Z IZ

& F O U N D E R

B E A R B U L L T R A D E R S

OU M A :

OUM A

015

Ou M a is the founder of OUM A, a

celebrated couture bridal fashion brand

known for its sophisticated, avant-garde

designs that challenge the traditional

expectations of wedding wear. With a

passion for redefining bridal aesthetics,

Ma has built a reputation for creating

collections that blend timeless elegance

with modern sensibilities, offering brides

an opportunity to express their

individuality on their wedding day.

Ma?s journey into the bridal industry was

inspired by her deep appreciation for

art, design, and craftsmanship. She

honed her skills under the mentorship of

renowned fashion industry leaders,

whose guidance helped shape her

distinctive approach to bridal fashion.

This mentorship, along with her formal

training in fashion design, allowed her to

cultivate a unique vision that would

become the hallmark of OUMA.

The brand?s collections, including the

Radiant Reverie and L' envie lines, have

garnered significant attention in both

local and international media.

OUMA has been featured in prestigious

publications such as Vogue, Bridal

Guide, and M artha Stew art Weddings,

further establishing Ma?s place as an

innovator in the bridal space. She has

dressed Anne Hathaw ay, Christy

Turlington, and Kate Winslet. Her

designs have also graced the runways of

high-profile bridal fashion shows,

including the Bridal Fashion Week,

where she has received accolades for

her ability to merge contemporary

trends with classic bridal aesthetics.

As a businesswoman, Ma is driven by a

commitment to providing a personalized

and supportive experience for every

bride who steps into her studio. Beyond

simply creating beautiful gowns, she

emphasizes the importance of

understanding each bride's unique vision

and making that vision come to life with

exceptional craftsmanship. Ma?s

dedication to her craft and her clients

has earned her a loyal follow ing and a

growing influence in the bridal fashion

industry.

017

IN HER

WORDS

?Although I grew up as an introverted,

artistic girl who liked to play in her

room with Barbie dolls, I was always

filled with imagination and ideas and

proved to be a good leader. I did not

know what an entrepreneur was, but

when I was 12 years old, I wrote in my

journal, ?I do not w ant to w ork a 9- to- 5

job; I w ant to be a freelancer.? There

were no entrepreneurs in my immediate

family, but I was a rebel! I knew I wanted

to be a fashion designer when I was 17

after watching Paris Couture Fashion

Week, and I understood that I needed to

build my own brand.

"I grew up loving crafts and always used

fabric scraps I found in flea markets to

make dresses for my Barbie dolls. In high

school, I made earrings and sold them to

friends and schoolmates at markets. I

always thought I was an introverted and

shy kid, but participating in sales events

like these made me feel more confident

and helped me realize how much I love

interacting with people.

?When I was about 10 years old, a friend

of my mother?s came to our home and

loved one of my acrylic paintings. My

mother asked me to give it to her as a

gift, but I asked for $20 instead. They

laughed and were quite shocked that I

asked for money like that because, in

Chinese culture, it is considered rude.

"However, she happily paid me in the

end, and that was the first money I had

ever earned!

?When I worked at Ralph Lauren in N ew

York, my friends and colleagues reached

out to me to make their wedding dresses.

I became obsessed with creating unique

pieces that reflected each bride?s

personality. After relocating to

Vancouver, continuing with custom

dressmaking felt natural to me, and my

entrepreneurial journey has unfolded

ever since.

?I started as a one-woman show and

now own both a bridal brand and an

eveningwear brand, along with my own

manufacturing facility in Vancouver.

Taking my brand to the w holesale bridal

market was definitely a key opportunity

to scale my business and elevate my

brand. I have always faced new

challenges, such as having zero

production know ledge, being

short-staffed, dealing with material

shortages, and managing cash flow

problems. Along the way, I have been

fortunate to have a strong support

system? my mentor, husband, industry

peers, and connections? who have given

me advice and helped me navigate

these obstacles.

?I believe having a strong mindset and

confidence in myself has been essential

in overcoming setbacks. As an

entrepreneur, you must have an

unwavering belief that you will make it

through and succeed in the end. At the

same time, blocking out unnecessary

noise and avoiding negative comments

are also helpful."

019

?I have definitely sacrificed a lot of time

with my son. I wanted to be a good

mother and spend quality time with him

during his early childhood, but my clients

were also a top priority."

"I worked hard and wanted to be a role

model, not realizing how fast he was

growing up. Eventually, I learned how to

better utilize scattered time to get things

done and to completely turn off work

when I was with him. There is no perfect

balance between work and life, but the

best we can do is focus on one thing at a

time.

?I always knew I was a good designer

and that brides loved my designs.

However, during COVID, when brides

living outside of Canada ordered their

custom dresses from me purely through

virtual consultations and fittings, I knew

my business would succeed. It required

immense trust to allow someone you had

never met to create your wedding dress,

and I felt deeply responsible for making

their dream come true.

?Design aesthetic, quality,

communication, personal interactions,

and teamwork are equally important in

building a successful business. That was

the first time I realized I possessed all of

these essential elements.

?My mentor in N ew York has played an

important role in my journey. Although we

do not stay in touch often, I seek his

advice on vital matters. At one point, I

told him I was so busy managing all

aspects of the business that I barely had

time to design.

"He raised a concern, telling me, ?If your

designs are not good, retailers will not

buy,? which proved to be true. I am

grateful I listened to him. That lesson

taught me to delegate, recognize my

weaknesses, and focus on my strengths.

?As my business grew, my leadership style

evolved from a hands-on, detail-focused

approach to a more strategic and

empow ering one. In the early stages, I

was deeply involved in every

aspect? design, production, marketing,

and customer interactions. However, as

the brand expanded, I had to trust my

team more, delegate effectively, and

focus on the bigger picture.

?There were moments when I had to

realign with my core values and purpose.

One key instance was when I considered

introducing rental services. While it

seemed like a great way to reach more

brides, I realized it did not align with

OUMA?s essence of personal,

made-to-order craftsmanship.

"Another pivotal moment came when I

felt the pressure to scale quickly and

push into larger markets. Instead, I

chose to prioritize brand integrity and

sustainability over rapid expansion,

ensuring that every piece remained true

to my vision of quiet luxury and

conscious design.

?During COVID, when w edding

restrictions were in place and brides

were panicking about not being able to

find suitable dresses for their wedding

events, we launched a capsule

collection featuring bridal separates

and short dresses."

"It was a great success, allowing us to

dress many brides during that difficult

time. Fashion must reflect what is

happening in the world, and as both a

designer and a business owner, I had to

stay informed about global events and

how they would affect the way people

dress.

?Lessons learned? Start small and stay

focused. Do not expand too quickly

before establishing a solid foundation.

I learned this lesson the hard way when

I became distracted by competitors

and introduced too many product lines.

I wish I had remained more focused and

strengthened what I was already good

at.

?Expanding OUMA from a local

Vancouver studio to international

retailers was one of the most important

steps I took to scale my business. For the

first four years, I focused on creating

one- of- a- kind custom gow ns for local

brides, but I realized there was a limit

to how many custom dresses I could

make per year. Additionally, I constantly

received inquiries from brides

worldwide who wanted to try on my

designs. That led me to develop my own

made- to- order collections and

wholesale them to stores, which proved

to be a great strategy. As soon as my

designs were picked up by retailers, our

order volume increased, as did our

brand aw areness. I was able to

leverage my industry connections to

promote OUMA and take my business to

the next level.

?At the heart of my business today is

intention? in design, craftsmanship,

and experience. OUMA is for the

modern, artistic bride who values

individuality and effortless elegance.

"Every gown is thoughtfully designed in

Vancouver with sustainability in mind,

offering a balance of contemporary

romance and timeless wearability.

Unlike mass-market bridal brands,

OUM A is personal. Each dress is made

to order, ensuring a unique connection

between the bride and her gown.

?Sustainability is also key to my

business. We strive to host more

sustainable workshops for the local

Vancouver community and create

limited- edition collections with

sustainability at the

forefront? marketing these as

" conscious couture" for the modern

bride.

?We will launch our next bridal

collection for 20 26 brides in New York

and expand into more international

retailers.

"Beyond bridal, I am venturing into

eveningwear? rethinking special

occasion dressing with couture-inspired

pieces that feel fresh, sophisticated,

and versatile.

"My approach is not just about selling

dresses; it is about crafting meaningful

experiences, whether through a

one- of- a- kind design, an immersive

presentation, or a carefully considered

collaboration."

021

023

?Success used to mean revenue numbers

and company growth to me. Now, I

realize that profit is key and that

staying agile helps a business navigate

obstacles more easily.

"In the long run, I want to build a bridal

brand that lasts for hundreds of years,

so establishing a strong brand identity

is essential for long-term success."

?Within my community, I want to

empower women to embrace effortless

elegance on their own terms, redefining

what it means to dress for significant

moments. Whether through

made-to-order craftsmanship, the

artistry behind each gown, or the way I

present my work, I want my designs to

inspire confidence and authenticity.

?For the industry, I want to shift the

perception of bridal and

eveningwear? moving away from mass

production and fleeting trends toward

pieces that feel intentional, enduring,

and artistic. If I can influence even a

small part of the fashion world to

prioritize quality over quantity,

celebrate individuality over conformity,

and embrace a more mindful approach

to luxury, then I will have succeeded in

leaving a lasting impact.

?I hope to leave a legacy of thoughtful

design, individuality, and

purpose-driven fashion? proving that

luxury can be deeply personal,

sustainable, and emotionally

resonant.?

O U M A , O U M A

F O U N D E R & D E S IG N E R

M A TTHEW

HOUSSER:

CONVERGENCE

& SIM UHEA LTH

025

Convergence, along with its UX

Research & Design studio, Pixel Ramen,

creates award-winning digital products.

For over 10 years, Convergence has been

designing, engineering, and deploying

modern software applications and

supporting cloud infrastructure for

startups, government, and private

enterprises. Industries serviced include

aviation, banking/ finance, esports,

healthcare, hospitality, real estate,

natural resources, government, and more.

Convergence also runs a robust

community program, hosting and

co-organizing 50 + annual events

related to tech, entrepreneurship,

industry, and business, collaborating with

community organizations such as

Vancouver Startup Week, AWS

Usergroup, Vancouver Tech Week,

Google Developer Group,

ECOM Square, and many others.

On the AI front, Convergence is one of

the foundational AI/ M L development

agencies in Vancouver, having spun up its

AI practice in 20 19 (now separately

branded as Giant Leap). Since 20 19,

Convergence has been consistently

engaged in building commercial AI/ ML

products for clients in both the public

and private sectors.

In 20 25, Convergence will launch its

Venture Catalyst Program, an

accelerator-like program that will

provide select startups with structured

mentorship, strategic programming,

office space, and access to a robust

community event calendar.

027

M EET M A TTHEW

Matthew Housser is best known as the

CEO and Co-Founder of Convergence,

the Vancouver-based AI, UX, and digital

product development agency. Matthew

is a fourth- generation Vancouverite

and a direct descendant of George

Housser, of the renowned law firm Bull,

Housser & Tupper LLP, a fixture in the

British Columbia legal community for

over 130 years.

After earning a BSc in Computer

Science from Simon Fraser University,

Matthew spent the better part of a

decade as a software engineer for

Fortune 50 0 companies before

founding Convergence. His roles

included positions at SAP/ Business

Objects, Kodak, and Western Union

Business Solutions between 20 0 6 and

20 15.

Over the past five years (including some

current affiliations), Matthew's

memberships and affiliations have

included: a member of the VAN TEC

Angel Forum, Keiretsu Forum Canada,

and BC Tech; an associate of the

Digital Technology Supercluster;

co-chair of the Vancouver Club's

technology committee; and advisor to

numerous local tech-based startups.

As of September 20 24, Matthew's focus

has shifted to his new product venture in

the enterprise healthcare sector. This

new venture, Simuhealth, has already

onboarded enterprise clients, including

BC's Provincial Health Services

Authority, Fraser Health, Interior

Health, and Island Health, which

collectively serve 3.6 million Canadians

and operate 47 hospitals.

Going forward, Matthew's primary

focus will be on scaling Simuhealth in

Canadian and the US markets.

Matthew remains Chairman of

Convergence, as the company

continues its long- standing tradition of

growth, client service, and community

support, operating independently of

Matthew's involvement in day-to-day

activities.

IN HIS

WORDS

?Although the word " entrepreneur" was

not in my vocabulary at the time, the

first activity that might qualify as

entrepreneurship took place in

elementary school, perhaps around

grade four or five. This would have been

in the mid- 1990 s.

?I had already become interested in

programming, armed with a 486

PC? Window s 95, of course? and the

QBASIC programming language. My

friend and I had the idea of starting a

game company and circulating (selling)

copies of our games to our elementary

school friends. We would load the game

onto floppy discs and draw the

company's logo directly onto the floppy

disc label. We had a company name

and everything. I think we were

charging five dollars per disc or

something like that? it is a blurry

memory."

029

"Ultimately, we never sold a single copy,

and the "game" was really just moving a

little animated character around the

screen using the arrow keys. I believe

we called the (vaporware) game

M ystic Quest and the company M ystic

Software. I am pretty sure we stole

those names from somewhere else.

?Until university, the above adventure in

elementary school? which was, in

hindsight, an adorably naive plan? was

my only true business scheme. I would

not really characterize gigs such as

tutoring as a small business, though I

was engaged to tutor math as well.

?My first genuine business transaction

was around 20 10 or 20 11. My friend and

I developed a mobile app that was

something like a fusion between

Groupon and Foursquare. In 20 11, our

company and intellectual property

were acquired by a US company in an

all-share deal, with a modest salary for

continued involvement for 12 months

post-acquisition. We were young and

inexperienced, and what ultimately

ended up happening was that the

product w as shelved, and our shares

were locked up until they eventually

became worthless.

?This experience gave me the

confidence to start taking

entrepreneurship more seriously,

although, in hindsight, we really did give

away our business for peanuts, putting

no thought whatsoever into protecting

ourselves or negotiating a structure

that made sense for us. We blindly said

"yes" to everything, riding the

excitement of selling our app in our

mid-twenties.

?From 20 14 until the very end of 20 16, I

launched a new business and primarily

worked on a social photo app called

Copycat (subsequently rebranded to

Verse).

"We raised some pre-seed capital to

fund the development of the product,

and from there, we on-boarded our first

developer and designer? team

members 0 0 1 and 0 0 2. At that time, I

was still very much a software

developer masquerading as an

entrepreneur. Until mid- 20 15, I

continued to hold on to my day job as a

Software Architect at a Fortune 50 0

financial institution, where I had worked

since 20 10 .

?Towards the end of 20 16, we were

forced to make a decision: raise

additional funds to keep the ship sailing

or pull the plug and pivot . I was so

personally invested in the project that, if

left to my own devices, I probably would

have raised more money and kept

going. Fortunately, my mentor advised

me that it was wiser to appreciate that

the market had spoken? and to pivot.

?In the first quarter of 20 17, we decided

to become a professional services firm

and pivoted. Convergence was

incorporated in 20 14 but was never

truly activated until that year. The rest

of the Convergence timeline spans four

offices and multiple evolutions? and

brings us to the present day.

?Additionally, in 20 16, I co-founded a

hobby business, Taiga Therapy Inc.,

which manufactures and sells the

Barrier and M yst lines of organic

consumer and commercial soaps."

031

"That company continues to operate to

this day, selling through a network of

small Canadian retailers and online

through Amazon, although I am entirely

uninvolved in its day-to-day operations.

?From 20 17 to 20 18, I co-ran a

cryptocurrency mining operation? a

separate corporate entity of its

own? and even secured a commercial

warehouse space in South Vancouver

for a time. At some point, the operation

was no longer profitable enough to

make sense, and the global demand for

GPUs became absolutely insane. As a

result, the business was shuttered, and its

assets were liquidated. I likely took at

least two trips to Beijing, Shenzhen,

Hong Kong, and Shanghai in relation

to that business alone.

?Convergence is by far the company I

have been most closely associated with

since 20 17. It has been the engine and

foundation for everything I have done

since.

?Finally, and most recently, I have shifted

my attention and focus to Simuhealth,

our new venture in enterprise

healthcare. Our current clients include

BC?s Provincial Health Services

Authority, Fraser Health, Island Health,

and Interior Health. We exited "stealth

mode" in early M arch 20 25, and

Simuhealth represents the next chapter

in my professional life.

?The sole focus of my life post-university

has been pursuing my professional and

business ambitions. I travel when I

can? almost always to Japan, once or

twice a year? but I am never truly offline

for more than 24 hours.

?Over my journey, I have learned enough

about failure to know that one can

never be certain that things will work

out indefinitely. One must plan

simultaneously for both success and

failure.

?The first time I felt (naively) that

everything would work out? which, of

course, it did not? was when we

received our first quarter- million- dollar

cheque 10 years ago. At the time, we

believed that those funds would make

our app a success. Believe me when I

say that, at that moment, I truly felt that

that business was my future.

?The second time I felt that things might

work out? this time, armed with a

healthy dose of pessimism? was in 20 17,

when we signed our first client as an

agency. Technically, that was the first

dollar I had ever earned from a client or

customer as an entrepreneur. I never set

out to build a service firm, but it was a

realistic path forward, and I have

continued building upon it until the

present day.

?Let me continue with Simuhealth? for

10 years, I have longed to be in the

product world, but I did not want to be

yet another startup with an idea but no

clients or revenue.

?In 20 24, now armed with the sum total

of everything we have learned and built

over a gruelling decade of business in a

competitive setting, we identified an

incredible opportunity to serve

organizations in the healthcare

industry? specifically, any organization

running a healthcare simulation, training,

or education program."

033

"Our first major win was onboarding

PHSA, Fraser Health, Island Health, and

Interior Health as clients? organizations

that collectively serve 3.6 million

Canadians and operate 47 hospitals.

This contract was the catalyst for the

incorporation of Simuhealth

Technologies Inc. and my personal

pivot to focusing on the enterprise

healthcare space.

?My mentor of the past 13 years,

How ard Louie, is by far the single

greatest influence on my professional

and entrepreneurial life. We are talking

about one to five phone calls a day

over the span of 13 years, countless

business explorations and lessons

learned, numerous trips to Asia, the

founding of half a dozen corporate

entities, and more. I can only imagine

the new and exciting ways I would have

managed to fail without his guidance

over the years.

?I would like to thank my partner for

being my confidante and supporter over

the past three years, and for turning

Convergence into a widely recognized

brand in Vancouver over the past 12

months? that was entirely her doing.

?Also, I want to acknowledge the entire

Convergence team. They have endured

some tough times throughout the years,

and I am deeply grateful for their

dedication. Thank you to all the

members of our team, both past and

present, for building this commercial

engine.

?Beyond serving as an innovation

partner for clients in both the public and

private sectors, Convergence in 20 24

became one of the most prolific hosts of

community event programming, having

hosted over 60 events last year alone.

"In 20 25, we are excited to introduce

the Convergence Venture Catalyst

Program, an accelerator-style initiative

that will provide select startups with

structured mentorship, strategic

programming, office space, and access

to our robust community programming.

More details will be announced soon.

?As for Simuhealth, we are addressing a

critical inefficiency in a

multi- billion- dollar healthcare

industry. We have adoption and

traction with enterprise clients, an

imminent product launch, a strong

pipeline of target organizations, and

meaningful industry partnerships. I am

interested in speaking with active

investors. Our team has built numerous

commercially successful products over

the years? some award-winning, some

acquired, some widely adopted in their

respective industries? but this time,

Simuhealth is our platform.

?I am currently raising $1 million USD in

pre-seed funding to scale our enterprise

healthcare product across the US and

nationwide in Canada, while also

envisioning Convergence as an

established venture incubator in

Vancouver, continuing to attract and

serve high- calibre clients in both the

public and private sectors.?

M A T T H E W

C O N V E R G E N C E

S IM U H E A L T H

H O U S S E R

035

FA RES:

CREA TOR &

CREA TIVE

DIRECTOR

Fares is rapidly emerging as a powerful

figure in Vancouver's social and creative

scene, known for his ability to seamlessly

blend different mediums of art and

culture into groundbreaking

performances.

At just 25 years old, Fares is already

making waves as a performance artist,

creative director, and cultural disruptor.

Hailing from Alexandria, Egypt, his work

challenges conventional boundaries,

aiming to create spaces where art,

business, and culture collide in

unexpected and meaningful ways.

Fares?s artistic vision is rooted in

connection? he seeks to bring together

people from communities that, by societal

standards, are expected to stand against

each other.

Through his work, he confronts

stereotypes and fosters a sense of unity

and shared understanding. His approach

is unapologetically bold, pulling from his

Egyptian heritage while incorporating

futuristic and experimental elements into

his performances.

Fares is also a two-time TEDx speaker,

with his most recent work as the creative

director for TEDx BBT being a defining

moment in his career. TEDx BBT is more

than an event for him? it is a platform

where he is breaking down the barriers

between art and business, injecting the

traditional TEDx structure with a new

wave of Gen Z energy and artistic chaos.

His ability to create experiences that are

both emotionally charged and visually

stunning has made him a sought-after

figure in both niche underground circles

and larger mainstream events.

An aspiring author and entrepreneur,

Fares?s work extends beyond the stage.

His collective " Egyptian Street M eat,"

founded with his sister N ada (Lionessa),

reflects his deep connection to Egyptian

culture and his commitment to

reinterpreting it through a queer,

diasporic lens. Whether he is creating

high- tech holographic performances at

global festivals or directing intimate

creative spaces, Fares?s work is defined

by authenticity, vulnerability, and an

unyielding drive to push boundaries.

037

IN HIS

WORDS

?I never saw myself as a creator with a

capital 'C.' My original plan was to finish

my business degree, get a stable job,

and climb the corporate ladder. But

every time I tried to align with that path, I

was pulled toward art and expression.

The turning point came when my sister

N ada (Lionessa) and I launched

Egyptian Street M eat and staged our

first production, Electro- Djinn. The

reaction was overwhelming? my art was

not just appreciated but needed. That is

when I knew: I was not just creating for

myself, I was shaping perception and

connecting to something both ancient

and modern. I w as a Creator.

A BEGIN N IN G IN EGYPT

?My creative path has not exactly been

traditional. Growing up in Egypt,

especially as a queer person, shaped my

artistic lens in profound ways. I often felt

like an outsider from the beginning,

though it took time for me to fully

understand and embrace that

realization.

?I live in a constant state of imposter

syndrome? in Egypt and here. From a

very young age, maybe 11 or 12, I knew I

was not normal. I knew I was never going

to fit into the mold of what an Egyptian

boy was supposed to be. And it was not

just about queerness? it was about

survival.

?There is this perception that if you grow

up privileged, life is easier. But privilege

means nothing when you are queer in

Egypt. I lived through rape, blackmail,

abuse, and conversion therapy? all

while projecting the image of this golden

child, this perfect, spoiled, only son. That

perfect life? It was a fantasy I created to

protect myself.

?It sounds dark, but I do not feel sad

about it anymore. Those breaking points,

those moments when I thought I would not

survive, gave me a completely different

lens on life. When you have already been

broken, you stop fearing failure and

fearing rejection. My art is not just about

aesthetics? it is about emotional

w arfare. It is about pushing boundaries

and exploring the uncomfortable.

?When I say my art, I do not just mean

performance art. It is my creative

direction, my curation, and the way I

build spaces and experiences. No matter

how small the budget is, I will always find

a way to push perception? to create

something that lingers, that stays with

people after the lights go out.

?Egyptian Street Meat blends my cultural

heritage with artistic expression, merging

my queerness and drive to push

boundaries. The name, inspired by my

sister and me (specifically, our meaty

derrières), reflects our playful take on

Egyptian identity. My sister is a DJ w ith a

M iddle Eastern influence, and I work

with cutting-edge technology to create

holograms and performance art.

Together, we fuse sound, visuals, and

Egyptian culture through a queer,

diasporic lens."

039

?Egyptian history is often viewed through

a Western gaze, but we experience it

through music, food, and street culture.

Egyptian Street Meat reinterprets

ancient rituals like the Zar ceremony

and pharaonic symbols, making them

messy, queer, and alive. It is not about

reclamation but reinterpretation. My art

and business intersect, blending personal

truth with public expression ? chaotic,

strategic, and unfiltered at my core.

?I adapt easily to new environments but

always leave my mark, whether in

business or art. Both involve perception

and emotion? anticipating reactions in

business and feelings in art. The core

intent is the same, though the languages

differ.

?As a performance artist working with

holograms and flow dancing, my art is

an exploration of the surreal and

futuristic. It challenges perceptions and

creates spaces that transcend the

ordinary, merging different worlds and

offering a glimpse into alternate

dimensions. It is about expanding

boundaries and creating transformative

experiences.

?I have performed at sex parties, niche

festivals, and international stages like

Shambhala. Each piece tells a unique

story? political, personal, or abstract. At

the core, my art explores emotional

extremes? seduction and fear, euphoria

and discomfort. I want the audience to

feel something, even if it is confusion or

unease.

?Vulnerability is central to my creative

process, but finding the balance

between emotional protection and

sharing my story is challenging. I have

learned to set boundaries, exposing

enough to remain authentic while

safeguarding my emotional well-being.

"After surviving trauma, I feel

emotionally numb, yet art allows me to

reconnect with my emotions.

"Vulnerability, for me, means exposing

my cracks, not filling them. My art

resonates because I present trauma raw

and unresolved, helping others feel less

alone in their brokenness. It is about

connection, not fixing.

"It is said, ?What does not kill you

makes you stronger,? but I believe it

changes you. It breaks you and rewires

your nervous system. My art and the

person I am today are the product of

those fractures. The person you see now,

Fares, exists because Ahmed died on the

way to becoming him.

A PERFORM AN CE FOR THE AGES

"If I had an unlimited budget and

creative freedom, I would create a

full-scale operatic installation that

blends classical and contemporary, think

Philip Glass meets Arca. It would

feature a full orchestra, choir, and ballet

corps, set in an underground, industrial,

brutalist space flooded with red and

blue light.

"The performers would move between

chaos and stillness, with structured

ballet choreography melting into

freeform movement, bodies colliding. The

soundscape would layer strings,

percussion, and electronic glitches, while

the visuals? holograms and physical set

pieces? would merge pharaonic symbols

with cyberpunk architecture. The floor

would shift beneath the audience,

forcing them to feel the instability of the

space.

"I would want a mix of people who

would never normally be in the same

room ? art collectors next to

underground queer performers,

Wall Street brokers next to anarchist

drag queens."

041

"Let them sit w ith the discomfort and

figure out how to exist together. It would

be sacred, violent, erotic, and terrifying

all at once, like something ancient and

futuristic at the same time. That is the

performance I am building toward.

"I say, look at nature. Ecosystems are not

built through harmony? they are shaped

through competition, destruction, and

adaptation. That is how art works, too.

You break something whole apart and

see what emerges from the pieces.

"That is why I am drawn to both

performance art and business, they

require you to sit with uncertainty. Trading

is not about mastering the market; it is

about adapting when it collapses. Art is

not about perfecting the piece; it is

about knowing when to let it unravel.

GEN Z: UP FOR THE CHALLEN GE

"Gen Z culture is characterized by

fast-paced content and constant

reinvention, which influences my work.

While the speed can be overwhelming, it

pushes me to adapt and evolve.

"My challenge is balancing the demand

for constant content with staying true to

my core vision. Despite assumptions

about the shallowness of short-form

content, I believe Gen Z has mastered

distillation, filtering out what matters and

cutting through the noise.

"At 25 years old, I have started two

businesses, given two TED talks, worked

eight jobs, attended three schools, lived

with two exes, and performed

internationally. This is not about chasing

the next thing but about being

conditioned to adapt. Gen Z thrives on

change, and I apply that energy to my

creative work, constantly evolving and

reinventing. People may see it as

inconsistency, but for me, it is about

fearlessness and rejecting legacy

structures.

"I am more interested in creating art that

reflects the present than in making

something ?timeless.?

"I had to rebuild everything, my identity,

my sense of safety, my ability to trust

myself. For a long time, I did not feel like

a person; I felt like a survival

mechanism. Trauma reduces you to

instinct, stripping away your creative

drive because you are too busy just trying

to survive.

"But at some point, when I finally felt safe

enough, something cracked open. I

realized survival is not the same as living,

and I had been so focused on protecting

myself that I had forgotten how to

express myself. That is when the art

started. It was not intentional? all the

things I had buried, all the rage, grief,

and desire, started leaking out. My first

performances were messy and chaotic,

but that is why they worked. They were

real. I was not trying to impress anyone; I

was just trying to survive differently.

QUEERN ESS AS IDEN TITY

"Queerness is not just part of my identity,

it is woven into the very fabric of my

creative language. It gives me a

pow erful, unhinged energy that makes

me fearless, especially when it comes to

failure. Being queer means navigating a

world that was never built for me, which

builds resilience and a creative

recklessness. I have learned to stop

fearing rejection because rejection was

already built into the system.

"My queerness shows up in my work

through tension? the mix of seduction

and discomfort, beauty and grit. Many of

my performances feel almost

contradictory: softness next to

aggression, classical soundscapes

interrupted by glitchy, chaotic beats,

delicate movements suddenly becoming

sharp and violent. This duality, this refusal

to be defined, is the essence of

queerness."

043

"Queerness also makes me aware of

space ? who gets to take up space, how

it is structured, and what it feels like to

exist in it as an outsider. That is why I am

obsessed with creating immersive

environments. I do not want people to

just watch; I want them to feel my work in

their bodies ? to feel both welcome and

unsettled. That is queerness. That is

power.

"When I see a younger queer artist

struggling to find their voice, the one

piece of advice I always give them is this:

stop trying to fit into a box. Queerness,

by nature, is disruptive. Do not try to

smooth out the edges to make it more

marketable. Let it be jagged. Let it be

hard to define. Do not be afraid to break

things apart and rebuild them on your

terms ? that is where the real power is.

"I see myself as both a connector and

someone carving out my own unique

path. Egyptian Street Meat, TEDx,

performance art? all of these are

expressions of my creative journey, but

they are also ways of breaking down the

imaginary walls that separate different

worlds. Art and business, tradition and

modernity, order and chaos? these things

have always belonged together, but we

have been taught to see them as

separate. Colonialism, capitalism,

patriarchy.

CREATOR & CREATIVE DIRECTOR

"I work with Andrew Aziz (Bear Bull

Traders) as a Creative Director and took

on the challenge of re-building TEDx BBT.

I did not sit down and strategize in a

traditional way.

"I approached it the same way I

approach performance art, instinctively.

I followed energy, not structure. I

experimented. I pushed boundaries. I

made it uncomfortable, on purpose. That

is the core of my process: tension.

"Letting things unravel and then finding

the beauty in the disorder. That is exactly

what I am doing to TEDx BBT: Chaos.

It is a beautiful, artistic chaos!

"I remember when Andrew asked me to

join his team at BBT, halfway through a

12-course omakase dinner, I looked at

him and asked, "How crazy are you

thinking?" He replied, "As crazy as you."

That was when I knew it would work. We

are an unlikely pair? the millennial

trading tycoon and the queer

performance artist? but our energy

feeds off each other. Our friendship itself

breaks the stereotype that art and

business exist in separate worlds. They do

not. They never did.

"I am exhilarated that TEDx BBT is not a

conference. It is a cultural event? a

sensory experience. Every corner of the

venue tells a story. Every light, every

sound, every transition? it is all

intentional.

"It is immersive, chaotic, and deeply

personal. A peek into the collision of art

and business. A sliver of what the world

could look like if we stopped trying to

separate creativity from structure."

"Moving forward, I would love to

collaborate with Ballet BC, VSO, and

other fine art institutions! Integrative

hologram performance art is such a

powerful medium for storytelling and

connection."

F A R E S ,

C R E A T IV E

C R E A T O R

D IR E C T O R

B E A R B U L L T R A D E R S

045

JORDA N

BRA NDON:

J.D. BRA NDON

Jordan Brandon is the founder of

J.D. Brandon, a luxury leather atelier

started in Victoria, BC, dedicated to

timeless craftsmanship and refined

simplicity. Born and raised in Prince

George, BC, Jordan grew up working

alongside his father on hands-on

projects such as helping repair vehicles,

landscaping, and home renovations.

Originally trained as a pharmacist,

Jordan?s path took a turn in January

20 20, when he discovered

leatherworking through videos of

artisans crafting beautiful pieces. What

began as a curiosity quickly became an

obsession when he realized that sewing

leather by hand gave him the same

sense of fulfillment he had growing up.

He started by making w allets and small

leather goods, eager to improve with

every piece. As his skills advanced, he

challenged himself with larger and more

complex designs, eventually mastering

the craftsmanship required for

handbags and duffle bags.

With no formal training, he spent years

refining his technique in saddle stitching

and traditional leather craftsmanship,

shaping J.D. Brandon into a brand

defined by patience, precision, and

artistry.

While still working in pharmacy, Jordan

has built J.D. Brandon from the ground

up, ensuring that each piece reflects his

dedication to precision, quality, and

thoughtful design. His approach focuses

on pure form, craftsmanship, and

materials that age beautifully over time.

His designs reject excess, embracing

elegance in simplicity and the beauty of

transformation.

Beyond the atelier, Jordan finds

inspiration in photography, adventure,

and the natural w orld. He enjoys hiking

and backpacking in remote landscapes

with his wife while capturing the raw

beauty of nature through his lens? a

practice that, much like leatherwork,

requires patience, observation, and an

appreciation for detail. He also has a

passion for mixology, drawn to the

balance of technique, precision, and

creativity in crafting a well-made drink.

Through J.D. Brandon, Jordan remains

dedicated to exceptional craftsmanship

and a more personal approach to

luxury? creating pieces that are

beautifully made, meant to be lived with,

and treasured over time.

047

IN HIS

WORDS

?My entrepreneurial spirit has always

been present in some way, but I think

I fully recognized it when I started

J.D. Brandon. Growing up in Prince

George, I was always hands-on, whether

it was fixing things around the house,

helping to w ork on cars, or building

something from scratch. The idea of

creating something tangible, something

of value, was always something I

enjoyed.

?While I pursued pharmacy as a career,

I found myself drawn back to working

with my hands.

"During COVID, when life slowed down, I

came across videos of artisans making

leather goods, and something clicked. I

knew I had to explore it further. What

started as a hobby quickly became an

obsession, and before I knew it, I was

building a brand.

?As I progressed in leatherw ork, it

became clearer that this was not only a

great fit for me but also something I was

deeply passionate about.

"I began researching the industry and

realized that only a handful of brands

operated at the level of craftsmanship

and philosophy I envisioned? without

relying on mass production. That

discovery motivated me to push forward

and work toward establishing my place

in that space.

?I had no background in leatherworking

but was relentless in learning. I assumed

it would be easy, but I was wrong. Every

night after work, I practiced stitching,

cutting, and designing? refusing to use

anyone else?s patterns, despite having no

experience in pattern making.

?Frustration was constant. My early

pieces never matched my vision, and

quitting felt tempting. But each

completed project, however imperfect,

showed progress. I realized that mastery

required patience and persistence.

?My logo also evolved. Initially, I

designed a geometric shape symbolizing

the coastal mountains and my family.

After years of use, my wife and I saw it

no longer fit the brand? unfortunately,

after printing packaging. She suggested

a JDB monogram, which worked

instantly and was finalized in one

evening.

?Shortly after updating the logo, I

discovered handmade artisan papers,

replacing the standard tissue paper I

had been using.

"Lokta paper from N epal and

Chiyogami paper from Kyoto, both with

rich histories and intricate craftsmanship,

became key elements of my packaging.

This led to an unexpected deep dive into

the world of papermaking."

?On that same trip, my wife spotted a

w ax stamp display. Initially uninterested,

I was soon learning how to use one. A

spontaneous purchase became the

finishing touch? every package would

now be sealed with a burgundy w ax

stamp, pressed with a " J."

049

?Breaking into this market was another

significant hurdle. Consumers in this

space do not just look for quality; they

expect legacy, heritage, and an

established reputation.

?To establish credibility as a new brand,

I have focused on building trust through

collaborations and social media, as well

as providing tailored, personalized

service. This approach allows me to

adapt easily, maintain exceptional

communication throughout the creation

process, and ensure that every piece I

make reflects the highest level of

craftsmanship.

?Through persistence and a commitment

to excellence, I have continued refining

not just the product itself but the entire

experience around it? so that when

someone chooses J.D. Brandon, they are

not just buying a bag or an accessory;

they are investing in a piece that

carries meaning.

?Pursuing J.D. Brandon has required late

nights and countless hours spent

perfecting my craft, often without an

end in sight.

"Every spare moment outside of my work

as a pharmacist has been dedicated to

improving my skills and building the

brand. Balancing two demanding

careers has been a challenge, but I see

it as a long- term investment rather than

a burden.

?The sacrifices have felt easier because

my wife Sam is by my side. We make a

point to celebrate every win, no matter

the size, and always carve out time for

our Saturday morning coffee w alks in

Victoria, taking in the beautiful heritage

houses, gardens, ocean views, and the

occasional castle.

"Additionally, my family?s belief in my

vision has kept me moving forward. My

grandmother, a lifelong inspiration, left

such a mark on me that I named my

flagship handbag, June, in her honour.

?There were a few moments that stand

out when I knew J.D. Brandon had the

potential to succeed.

"The first was when someone compared

my work to an established luxury brand.

To me, this meant that the craftsmanship

I had been obsessively refining was

being recognized at that level.

"The second was during my initial search

for collaboration opportunities when I

was fortunate to meet with a highly

respected global brand. The experience

left me feeling revitalized. I had no idea

what to expect, but I brought my very

best pieces, along with my recently

revamped branding and packaging, and

was met with extremely positive

feedback.

?That validation was a turning point. Up

until then, I had been fully immersed in

the process, pushing myself to improve

with each piece and staying relentlessly

critical of my work.

"It gave me the confidence that I was on

the right track and reinforced my

determination to keep moving forward."

?I have not had a formal mentor, but I

have learned a lot by studying the work

of others, breaking down what makes

great design, great branding, and

great craftsmanship. I have spent

countless hours analyzing how the best in

the industry started, built their legacies,

and turned their work into something

bigger than just a product."

051

"I have always believed that

craftsmanship speaks for itself, but I have

also come to realize that how something

is presented can have a profound

impact on its meaning.

?One designer I have studied who has

influenced me is Virgil Abloh. I once

watched a recording of him holding up a

candle in a dented metal can. He said

that if the candle were placed in an

all-white gallery space, it would look

like a piece of art. But if that same

candle were placed in a garage, it

would look like a piece of trash and

probably be thrown away because it is

dented.

?He used this as an analogy about how

he could either spend his time designing

the candle and telling you about the

candle, or he could design the room

that the candle sits in.

?That idea has stuck with me, and it is

something I think about almost every

day. I am proud of the designs and level

of craftsmanship I have achieved, but

how they are presented and

experienced is just as important, and

this is something I continue to build and

work on alongside the products

themselves.

?I never set out to mass-produce or

compromise on quality and experience,

and I have been intentional about

ensuring that as I expand, the soul of the

brand remains intact. There have been

moments when I have had to step back

and reassess opportunities, making sure

they align with my long- term vision

rather than offering short- term gains.

?The decline in quality among

mass- produced luxury goods has led

many consumers to seek craftsmanship

over speed.

"Rather than prioritizing scale, I focus on

creating timeless pieces that age

beautifully, with no shortcuts or

compromises.

?More people now choose to buy once

and buy well, valuing durability and

sustainability. Growth for J.D. Brandon

has been intentional, ensuring

craftsmanship remains at the core.

Instead of rapid expansion, I refine

collections, enhance customer

experience, and connect with those who

appreciate true artistry through

strategic collaborations and limited

releases.

?One example was my participation in

Vancouver?s Diamond Rally, where I

crafted a bespoke red M aria handbag

as an exclusive award, supporting the

M ake- A- Wish Foundation. This

collaboration not only reinforced my

commitment to craftsmanship but also

allowed me to experience the

remarkable quality and design of

Pagani?s Utopia and Jacob & Co.' s

exceptional timepieces.

?J.D. Brandon is built on quality,

craftsmanship, and storytelling. Every

piece is designed to be more than just

an accessory? it is meant to be a

lifelong companion, evolving with you

and carrying the marks of your journey.

Rooted in traditional leathercrafting

techniques perfected over centuries, I

refuse to take shortcuts.

"Each piece is crafted w ith patience,

using the highest quality materials,

ensuring it will last for decades and only

grow more beautiful with time."

?At the same time, increasing production

capabilities while maintaining quality is

something I am actively working on."

053

"Each piece takes time, and I want to

ensure that as demand grows, I can

continue delivering at the highest level

without compromising the craftsmanship

that defines J.D. Brandon.

?I would also love to explore more

opportunities for collaborations or

co- hosted events with like-minded

organizations that value artistry,

longevity, and the meaning behind what

they create. Whether it is through panel

discussions, intimate gatherings, or

shared storytelling , I think there is

something powerful about bringing

people together around a shared

appreciation for craftsmanship.

?Beyond that, continued growth means

refining the customer experience and

ensuring that every touchpoint? from

packaging to communication? feels

intentional and personal. The more I can

create an experience that reflects the

thoughtfulness behind each piece, the

stronger the connection with those who

invest in them.

?When I first started, I was naive to the

industry and had no idea how much time

and skill it would take to make a leather

handbag. If I had known everything

involved, I probably would not have

started. But my passion gave me the

courage and motivation to keep going,

day by day. There will be challenges,

setbacks, and moments of doubt, but if

you believe in what you are creating, you

will keep going.

?As a small, independent workshop in

Victoria, BC, every creation is made in

Canada and receives my full attention,

allowing me to uphold the highest

standards of artistry and authenticity.

?To continue growing over the next two

quarters, I want to focus on expanding

brand aw areness and strengthening J.D.

Brandon's connection with those who

share its values.

"My storytelling so far has been mostly

visual, but I think there is an opportunity

to share more about the journey behind

the brand? the philosophy, the

craftsmanship, and the thought that goes

into every piece.

"A few things I plan to accomplish this

year include the possibility of relocating

to Vancouver and introducing

brand-new products? some smaller,

some larger? as well as offering new

size options for June, M aria, and the

Duffle.

?By the end of 20 25, I envision J.D.

Brandon becoming more established

and recognized, not just for its

craftsmanship but for the experience

created around each piece.

"I want to continue expanding my

collections, solidifying partnerships, and

building an audience that truly

appreciates the timeless pieces I am

creating.?

J O R D A N B R A N D O N , F O U N D E R

J .D . B R A N D O N

A NA STA SIA

BESIOU:

THE

SA RTORIA L

SHOP

055

The Sartorial Shop, located in

downtown Vancouver, was co-founded

by Zahir Rajani and Anastasia Besiou

(Co- Creative Director), and is a

premier destination for custom and

bespoke clothing. Serving men and

women, the shop has built a reputation

for its meticulous craftsmanship and

unparalleled attention to detail.

The Sartorial Shop offers a w ide range

of bespoke garments, including suits,

tuxedos, formalwear, overcoats, shirts,

skirts, waistcoats, and vests, each

tailored to perfection.

With over 30 body measurements and

postural notes incorporated into each

design, The Sartorial Shop?s process

ensures an exceptional fit for every

client. The shop provides both bespoke

and semi-bespoke options for all its

products, emphasizing true luxury

craftsmanship.

Unlike mass-production facilities, The

Sartorial Shop?s garments are crafted

with care and precision, reflecting a

commitment to artisanal quality.

057

M EET

A NA STA SIA

Anastasia Besiou is a Co- Founder and

Co- Creative Director of The Sartorial

Shop, a premier men?s and women's wear

boutique in Vancouver, BC, known for its

refined selection of custom-made suits,

shirts, and accessories. Her journey into

the world of fashion began with a

background in design and an

understanding of the importance of

personal style. Anastasia?s expertise lies

in curating sophisticated, timeless pieces

that offer both elegance and

functionality.

She plays a pivotal role in the brand?s

creative direction, ensuring every

garment is made to fit with precision,

comfort, and quality. Anastasia and her

partner Zahir Rajani are dedicated to

the art of sartorial excellence, and

together they strive to elevate the suiting

experience in Vancouver, and as a result

the Sartorial Shop has grown into a

destination for those seeking luxury,

craftsmanship, and bespoke tailoring.

IN HER WORDS

?Having grown up in Kenya, East Africa,

entrepreneurship was always around me.

I can go as far back as my first

childhood memories.

?My father had two factories, which he

built from the ground up, and my

grandfather had several businesses,

which also involved several of my aunts

and uncles. Because of this, the idea of

entrepreneurship was also always

around me. In Kenya, and generally in

East Africa, if you are looking to live a

comfortable lifestyle, and because

hourly pay or wages are not a thing, you

would have to look at the

entrepreneurship route.

?The other thing that stood out to me

about entrepreneurship was having the

ability to look after others and their

families by being able to offer them fair

and equitable employment

opportunities.

"The idea of impacting someone?s life

positively resonates with me.

?Being fairly studious, I was always on

top of my schoolwork. This gave me a

decent amount of free time while at

university. And since I was living away

from home and often on a ?student

budget,? I started to tutor. When I

realized that tutoring was starting to

pay better than a part-time student job,

and it gave me the ability to be in

control of my own time, I started to value

the idea of entrepreneurship."

?Having grown up in the eastern part of

the world, where the idea of work-life

balance is very different from what we

know here in Canada and N orth

America generally, I knew that I had to

own my own business to maintain it."

059

"I grew up in an environment that did not

require sending calendar invites to get

together with people or speaking to

someone?s executive assistant to set up

a time to have a coffee, and for me it

was extremely important to be able to

continue to maintain that, regardless of

where I was going to live.

?I became more efficient. I went from

one- on- one private tutoring to hosting

tutoring sessions to group tutoring

sessions! By doing so, I was able to tutor

in far less time without sacrificing my

earnings.

?Another opportunity arose from my

tutoring; and because I had curated a

good network of students while I was

tutoring, I had first dibs on the

textbooks they did not need at the end

of the term or semester. I would buy

them on the cheap, refurbish them, and

then sell them for a decent profit!

?As most international students would

know, w orking hours are capped, and in

addition to being able to look after

myself, I also wanted the ability to buy

nice gifts for my parents. The only way I

could do that was to find creative ways

to earn additional income.

?I knew that some form of

entrepreneurship was inevitable. As I

mentioned earlier, I knew that I had to

be in control of my own time. It was

important for me to be able to present

as a mother, like my mother was for my

siblings and me. I knew that the only way

to achieve this was to ow n my ow n

business.

?When my husband and business partner,

Zahir, wrapped up his successful career

in global real estate and decided that

getting back into high-end fashion and

suit-making was his desire, I was on

board!

?With my mother being a fashionista in

her own right, it was an easy decision for

me. I grew up watching her design her

outfits, so style and fashion have always

been around me. Owning our own

business, once it was off the ground and

established, would ultimately give us the

flexibility to be in control of our ow n

time, therefore allowing us to travel

together and spend more time as a

family.

?I am a firm believer in having faith and

trusting the process. When we first

started to plan out the re-opening of my

husband?s family business and what that

would look like, given how the landscape

and dynamic of both style and fashion

have changed over the last decade, we

saw a pretty significant gap in the

Vancouver market. A gap that, if we

positioned ourselves right, we could

easily fill.

?When we launched The Sartorial Shop,

we had no angel investors, and, with our

first child on the way, it was all a very

big risk. But I believed. I believed in the

vision that we had set out. I knew that,

while it might take some time, it would

come to fruition.

?My focus within the business is primarily

on the design side of things. As a

Co-Creative Director, I focus on what

things will look like. I look forward to the

next 6- 12 months and try to envision

what our current and future customers

might enjoy wearing.

?Being part Greek, Kenyan, Indian, and

now Canadian, I have a very mixed

cultural background. As such, I believe

that I have a different view on fashion

and style, and so I try to incorporate all

of that into what we produce and

showcase seasonally."

?There is a gap which we believe exists

in Vancouver and perhaps across all of

Canada. You have high fashion and

then overpriced fashion, but you do not

have a ?get- w hat- you- pay- for?fashion.

We can sell you a $2,0 0 0 suit, or we can

sell you a $20 ,0 0 0 suit, and either way,

there is no compromise on quality. What

our competitors sell for $4,0 0 0 , we sell

for half of that, and if you were to break

down the two suits side-by-side to

compare them, I can confidently say that

ours would stand out as the superior

product.

?We have a few very interesting and

exciting projects on the go and recently

completed three entirely bespoke outfits

for the 20 25 Academy Aw ards. These

red carpet Oscar outfits were designed

alongside stylist Amanda M ay Daly and

put together by The Sartorial Shop for

the award-winning documentary

Sugarcane filmmaker Julian Brave

N oiseCat, artist Ed Brave N oiseCat, and

Chief Willie Sellars. The film was

produced in conjunction with N ational

Geographic and follows an inquiry into

unmarked graves at a Williams Lake, BC

residential school.

?Our respective families have been our

greatest pillars of support . They have

been incredibly supportive throughout

our journey to date, and we know that as

we grow and our business continues to

evolve, we can count on them to be

there by our side.

"I can still see the shock on their faces,

but all in all, our respective families have

been nothing short of exceptional when

it comes to supporting us throughout this

journey.

?The two grandmothers help babysit

when we are both busy, my

brother-in-law and his girlfriend help out

at every conference, convention, and

exhibition that we are a part of, my

brothers with their business tidbits, and

my father-in-law who makes sure that

every piece of social media content is

shared amongst all of his friends!

?Our business is growing just as we

would like to see it grow, and as it does,

we continue to plan its next phases.

Growth is still very much on the table,

and over the next two quarters, you will

see just that. Further growth and new

and exciting projects, including

The Cup, Vancouver?s most stylish event,

where we are the official and exclusive

luxury mensw ear sponsor.

?By the end of 20 25, we anticipate

significant global expansion. Demand

from prospective customers worldwide

has been overwhelming, with numerous

requests for trunk shows in various

regions. We are actively strategizing to

accommodate these opportunities.

"Currently, several Canadian cities,

London UK, and potentially Kenya, are

key locations in our plans.?

061

?I remember the day we announced to

our families that a baby girl was on the

way, and shortly after that, my husband,

was going to leave his full-time

high-level executive role in global real

estate. Wow, what a moment that was!

A N A S T A S IA B E S IO U

C O -F O U N D E R &

C O -C R E A T IV E D IR E C T O R

T H E S A R T O R IA L S H O P

ELENA

K A WA :

ETHEREA L

BRIDA L

063

Ethereal Bridal, founded by the

passionate and outgoing Elena Kaw a,

is a distinguished bridal boutique

located in Coquitlam, BC.

From its humble beginnings in a cozy

basement studio, Ethereal Bridal has

flourished into a trusted name in the

wedding fashion industry.

Elena, with a background in

hospitality and marketing, has

expertly combined her business

acumen with a deep love for bridal

fashion, offering brides a truly

personalized experience.

The boutique showcases a carefully

curated collection of wedding gowns,

children?s attire, and evening gowns,

with a strong focus on timeless designs

and modern elegance. Collections by

renowned European designers Angeo,

Kira N ova, Aria, M aria Anette,

Tatiana Kaplun, all offer high-quality,

luxurious pieces for the brides of

Vancouver.

Every gown in the collections are

chosen for its ability to combine

intricate craftsmanship w ith

contemporary style, ensuring every

bride finds a dress that is as unique as

her love story.

Ethereal Bridal?s children' s collections

are equally enchanting, offering little

ones a chance to feel like royalty on

special occasions. The boutique

carries a selection of charming flower

girl dresses, pageant gowns, and other

formal attire, designed with the same

attention to detail and quality as the

bridal gowns. The boutique also offers

an exquisite range of princess veils

and accessories, adding the perfect

finishing touch to any bridal look.

From delicate headpieces and

sparkling tiaras to intricate jewelry

and elegant sashes, the accessories at

Ethereal Bridal are designed to

complement each bride?s personal

style and complete her vision of

perfection.

065

IN HER WORDS

?Growing up, I was fortunate to

witness my parents launch two

successful businesses, and their

journey truly inspired me. As a

fiercely independent child, I often

found myself navigating life on my

own, not just because my parents

were busy, but because they

encouraged me to embrace the

same passion they had for their

work.

?Their first beauty salon opened

when I was just three years old, and

despite the hustle and bustle of

entrepreneurship, my family always

prioritized quality time together.

Whether it was a vacation or a

simple weekend getaway, those

moments were precious and taught

me the importance of balance.

?Seeing my parents juggle their

commitments with such grace made

a lasting impression on me. I

realized early on that I wanted to

carve out my own path? one where I

could wake up every morning

excited about what I do and make a

meaningful impact in people's lives.

Their example instilled in me the

belief that pursuing your passion can

lead to a fulfilling life, and I am

determined to follow in their

footsteps.

?From a young age, I was the go-to

organizer in elementary school,

diving headfirst into planning

everything from fundraising school

dances to joining committees for

various festivals and events.

"My summers were spent

volunteering at the local school,

where I eagerly assisted with

kindergarten activities, fueling my

passion for bringing people

together. Even as a child, I had that

spark? the drive to craft

memorable experiences for my

community alongside my peers.

?While I did not start a business as a

teenager, I poured my heart into

every project I participated in,

sharing my know ledge and

enthusiasm with others. My bubbly

personality helped me forge

connections effortlessly, making

collaboration a joy rather than a

challenge. Deep down, I always

knew that one day I would take the

leap to become my ow n boss and

run my own business. The excitement

of that future is what continues to

move me forward.

?When I was just 16, I embarked on

an incredible adventure, moving to

Canada on my own with the

unwavering support of my parents,

who were thousands of miles away.

"Growing up in Eastern Europe, my

family dreamed of a brighter future

for me, and they believed that

Canada held the key. After

completing grade 12, I set off for

M ontreal, where I spent four

transformative years immersed in

the French language and the vibrant

world of Tourism and Hospitality."

067

?In my early 20 s, right after graduating

from college, I landed a fantastic

nine-to-five job with a non- profit

organization where I was part of a

dynamic team responsible for

organizing events for VIPs in the

vibrant Vancouver area. It was an

incredible experience that allowed

me to meet so many inspiring

individuals! While the role ultimately

did not turn out to be my perfect fit, it

reignited my passion for working with

people. This time in the event planning

industry served as a stepping stone,

reminding me of my true calling. I

realized that something even better

was on the horizon? an exciting

opportunity just waiting to unfold!

?While working in hospitality at the

JW M arriott PARQ Vancouver, I

discovered a newfound passion for

marketing that ignited my ambition.

Driven by this enthusiasm, I enrolled at

Langara College to pursue a

M arketing M anagement Diploma,

eager to turn my dreams into reality

and make my mark in this exciting

field.

?In 20 21, my husband and I got

engaged, and the excitement of

planning our wedding was

exhilarating!

"However, that thrill took a hit when I

went w edding dress shopping and felt

like I had to settle for a dress that did

not quite capture my vision. The

experience was rushed and filled with

high- pressure sales tactics, leaving

me longing for something more

personalized and special.

?After sharing my frustrations with my

mom, we both had an epiphany at the

same moment: What if we could

revolutionize the bridal shopping

experience? We envisioned a

boutique that truly prioritized the

bride?s vision, offering exceptional

service, high- quality gow ns, and a

unique atmosphere. But how could we

possibly bring this idea to life?

?As we pondered over this dream, time

was ticking away with our wedding

approaching rapidly. Then, during her

flight to our destination w edding, my

mom struck up a conversation with a

wonderful woman sitting next to

her? who just happened to own a

bridal boutique in Eastern Europe. It

felt like fate! This kind lady was thrilled

to share her insights and expertise,

guiding us through the ins and outs of

the w edding industry. She connected

us with designers and provided

invaluable knowledge.

?Inspired and empowered by this

experience, we launched Ethereal

Bridal soon after our wedding. Our

vision became a reality, and we are

dedicated to transforming the bridal

shopping journey for every bride who

walks through our doors.

?I dove headfirst into the enchanting

world of wedding dresses. From the

moment I open my eyes in the morning

until I drift off to sleep at night, it is all

I am thinking about. My husband found

himself swept up in this passion

too? within weeks, he could identify

different silhouettes and styles, which

always brings a smile to my face? it is

hilarious to think that a guy knows so

much about wedding dresses."

069

?To deepen my knowledge, I enrolled in

a bridal owner certificate course at

IAP Career College, where I gained

invaluable insights into the industry.

Designing our logo was an incredible

experience, and we wanted it to be

unique and memorable. Since both

words in "Ethereal Bridal" shared a

letter, we creatively transformed that ?R?

into a bride adorned with a veil and a

wedding dress.

?Building our website from scratch was

a labour of love aimed at perfectly

conveying our message and brand

identity. And I could not have set up our

home boutique without my husband?s

support. Together, we crafted the

perfect space: a huge mirror to create

an inviting atmosphere, racks for

displaying gorgeous dresses, and a

fitting stage? all designed in our

signature colours of purple and white. It

all came together beautifully, reflecting

our vision and passion for bridal

elegance.

?We launched Ethereal Bridal right from

the heart of our home, transforming a

cozy basement into a charming studio

filled with dreams and possibilities. I still

vividly remember that magical day

when we made our very first sales? two

clients walked in, and both said yes to

our dresses. The joy in their eyes as they

saw themselves in the gowns, they

adored was unforgettable. Tears of

happiness flowed, and at that moment, I

realized I had found my true calling.

?As we expanded our range for our

clients, we also took the exciting step of

adding stunning dresses to our

collection. Our inventory flourished with

an array of beautiful wedding dresses,

charming children?s attire, and elegant

evening gowns.

"We eagerly participated in industry

events like the Vancouver Wedding

Expo, Sw ank Wedding Show , Ace

M odel M anagement Show s,

International Kids Runw ay, and the

West Coast Wedding Show .

"These incredible experiences not only

allowed us to showcase our exquisite

collection but also opened the door to

meeting amazing new people, vendors,

and clients.

?Our growth has been further fueled by

successful collaborations with talented

florists, skilled photographers, creative

wedding planners, fabulous models,

makeup artists, and a whole network of

wedding industry experts.

"Each partnership has enriched our

business and helped us create

unforgettable moments for every

occasion!

?I am endlessly grateful for my amazing

parents, whose courage and belief in

me allowed me to begin a new life in a

foreign country at just 16 years old.

Their support laid the foundation for

everything that followed.

"My incredible husband, my number one

fan, not only stands behind every

dream I pursue but also recognized

the spark of passion in my eyes when

Ethereal Bridal was born.

"He did not just support my vision? he

embraced it completely, becoming my

business partner and the backbone of

our operations. I am also deeply

thankful for our families, whose

unwavering support has been

invaluable."

?As we look to the future, we

recognize that securing a

commercial space is the next

strategic milestone in our journey

and we found an experienced

commercial real estate agent who

specializes in the Tri- Cities area of

the Low er M ainland.

"We are also open to collaborating

w ith other professionals who are

interested in helping us build out this

new phase for Ethereal Bridal.

?Our main focus right now is building

strong recognition through targeted

marketing, social media, and local

events. We are laying the digital

groundw ork that will make our future

boutique the go-to spot for

brides-to-be and are eager to

collaborate with local vendors,

wedding planners, and

photographers to create a solid

network and provide a complete

bridal experience.

?We want to expand our inventory

and services to keep things fresh and

exciting for our clients. By listening to

feedback and staying on top of

trends, we plan to offer more options

to meet a wider range of needs. It is

all about making sure Ethereal Bridal

is the one- stop place for everything

a bride could want.

"We would also love to have Ethereal

Bridal be featured in local w edding

magazines and blogs to help get the

word out even more. As for an online

presence, we are looking into

expanding e- commerce options and

online consultations so brides from

outside the area can have the same

experience as those visiting us in

person.

?We are excited about taking part in

upcoming bridal shows and events,

too, to connect with potential clients

and other professionals in the

wedding industry.

"Most importantly, Ethereal Bridal is

all about building lasting relationships

with our clients. Whether it is helping

them with anniversary dress fittings

or hosting special events for past

clients, we want our shop to stay a

meaningful part of their journey long

after the wedding day.

?We believe these steps will help us

grow and create a lasting, successful

business. We are looking forward to

the possibility of working together

and continuing this journey.?

E L E N A K A W A , F O U N D E R

E T H E R E A L

B R ID A L

071

?Word-of-mouth has been a huge

part of our growth so far, and we will

continue to encourage happy

customers to share their experiences

and photos.

LA URA

WIDGETT:

THE

HEA LING

LOUNGE

073

Founded by Laura Widgett, The Healing

Lounge is a boutique wellness studio

dedicated to fostering balance,

relaxation, and inner connection.

Located at the intersection of Ash Street

and West Broadw ay, this thoughtfully

curated space offers a tranquil escape

where individuals can explore holistic

healing in a warm and supportive

environment.

The Healing Lounge provides a diverse

range of w ellness practices designed to

promote overall well-being. With a focus

on small class sizes, guests receive

personalized attention and a deeper

connection to their healing journey.

Beyond regular classes, The Healing

Lounge hosts special events that align

with the rhythm of the seasons and the

needs of its community. Offerings include

sound baths, reiki energy healing, yoga

classes, guided meditations, and

transformative voice practices such as

chanting and humming.

These sessions are complemented by tea

service, oracle card readings, and

spiritual practices to further enrich the

experience.

The Healing Lounge is also available as a

serene rental space, ideal for

photoshoots, private classes, workshops,

and intimate gatherings. With its calming

ambiance and fully equipped studio, it

serves as an inspiring backdrop for

creativity and connection.

Guided by a commitment to sustainability,

The Healing Lounge exclusively uses

natural, locally sourced products, creating

an experience that nurtures both the

individual and the environment.

Laura has designed this space as a

sanctuary where wellness is a journey, and

every visit is an opportunity to restore

harmony in mind, body, and spirit.

075

IN HER

WORDS

?Looking back, I realize my

entrepreneurial spirit has always been

present, even before I consciously

recognized it. I have always been the

type to dive in headfirst? especially

when I am passionate about something. I

give one hundred and ten percent. I

think this drive truly took shape when I

first started performing on stage. Being

a performer is very much like being an

entrepreneur. It teaches you the

importance of w ork ethic and

perseverance, how to take feedback,

pivot when needed, and how to keep

growing through challenges. You also

learn the value of being in process, not

just focusing on the end product. You

develop thick skin, resilience, and the

ability to be your own cheerleader.

Those early experiences taught me how

to trust myself, embrace the journey, and

stay committed to the long-term vision,

no matter what obstacles come my way.

?Through my experience as a performer,

I began to realize there was a growing

need in my industry? and in related

fields? for services that support

individuals in discovering the mind-body

connection of their voice. I saw a clear

opportunity to help people unlock and

reclaim their authentic voices, guiding

them toward a place of empowerment. I

have captured this demand in the

market through The Healing Lounge,

where I offer a space that blends voice

work with healing practices, allowing

individuals to tap into their true potential

while nurturing their overall well-being.

?When I was younger, my first big idea

was starting my ow n voice studio and

having the opportunity and freedom to

set my own schedule and pricing while

creating something special was what

truly inspired me. I started small,

teaching from my tiny apartment and

hitting the pavement to post flyers

everywhere I could. I spent all my

money? which was about one hundred

dollars at the time? on a keyboard from

London Drugs. Those early experiences

taught me so much about creativity,

perseverance, and the excitement of

turning an idea into something real. They

also taught me that when you are truly

passionate about something, nothing can

stop you from making it happen.

?One of my most memorable early

business experiences was during a

collaboration with an art therapist . We

had planned a beautiful, peaceful event,

offering a unique fusion of healing

practices, and the atmosphere was set

to be calming and serene. However, just

as we were getting into the flow of

things, something completely

unexpected happened? a zombie w alk

took place right outside. Before we knew

it, a large group of people started

singing Thriller at the top of their lungs.

?The contrast between what we were

offering inside and the chaotic, upbeat

energy outside was hilarious and surreal.

"At first, it felt a bit disruptive, but then I

realized something? I could either get

frustrated or embrace it. It was one of

those moments that reminded me that

life and business are never going to be

perfect or controlled. Sometimes, things

get chaotic, and that is okay. It made me

realize the importance of being

adaptable and going with the flow."

077

?One of the most important things I have

learned is not to be afraid to create my

own opportunities. If something is not

coming my way, I need to create it.

Taking initiative, trusting my instincts,

and building the opportunities I need to

move forward have been essential to my

success.

?My journey has been one of continual

reinvention, strengthening my resilience

and commitment to helping others. As

the owner of N VS, a Vocal Performance

Studio, I empower voices through

performance psychology, the mind- body

connection, and personalized training.

We work with actors, business

professionals, and film industry talents,

helping them develop vocal presence

and confidence. Our trauma- informed

instructors stay current with vocal

pedagogy advancements to provide the

best training.

?I have learned that my journey is one of

constant evolution. I pivot when

necessary to align more closely with my

values and long-term goals. Both

ventures are connected through the

thread of empow ering individuals. I

continue to nurture both the voice

training and healing spaces because

they are interconnected in their ability

to help people tap into their full

potential.

?The moment I knew my business was on

the path to success was not tied to a

major investment or a single

opportunity? it came from the genuine

response I was receiving from the

community. When I saw the engagement

on social media, it became clear that I

was on the right track. It was not just

about numbers; it was the heartfelt

messages and the number of people

reaching out to collaborate or express

interest in The Healing Lounge.

?Mentorship and support have played a

significant role in my success, especially

in the early stages of building The

Healing Lounge. One of the most

valuable lessons I have learned is the

importance of surrounding yourself w ith

people who genuinely want to see you

grow and succeed. I have been

fortunate to have a few key individuals

around me who acted as true

cheerleaders? people who saw my

potential, encouraged me, and believed

in me, even during moments of doubt .

Their unwavering support made all the

difference when I was navigating the

uncertainties of starting and growing a

business.

?Early on, I made it a priority to seek out

individuals who were doing what I

aspired to do in business. I reached out

to them, asked questions, sought advice,

and built connections. I learned that it is

okay to ask for help? people are often

more willing to share their knowledge

than you might expect. These

connections not only gave me valuable

insights into the challenges and rewards

of entrepreneurship but also helped me

build a network of like-minded

individuals who were genuinely invested

in my growth.

?As The Healing Lounge grew, my

leadership style evolved from a

hands-on, self-managed

approach? shaped by my background in

classical music and my experience as a

self-employed opera singer? to one

focused on refining and strengthening

the business?s core."

"My experience in music taught me the

importance of discipline, creativity,

and connection, all of which I have

incorporated into building a nurturing

yet structured business environment."

079

?As the business expanded, I learned to

focus more on creating processes and

structures that supported sustainable

growth while still maintaining the

essence of the personal, healing space

we offer. There were moments when I

had to realign w ith my core values,

especially when pressures from growth

led me to consider opportunities or

partnerships that did not fully align with

our mission. In those moments, I returned

to the heart of The Healing

Lounge? creating a space of healing,

authenticity, empowerment, and

community? and made decisions from

that place.

?The wellness industry has seen a

growing shift toward holistic,

personalized care, where people are

seeking more than just a quick fix. They

are craving experiences that are not

only therapeutic but also empowering

and connected to their deeper needs.

This shift has profoundly influenced my

decisions, pushing me to offer services

that focus on emotional, mental, and

spiritual wellness rather than just physical

well-being. As people become more

aware of the mind-body connection,

they are looking for healing spaces that

offer more than just standard w ellness

treatments; they want a place that feels

like home, a space that encourages

inner transformation.

?I have stayed ahead of the curve by

constantly listening to the needs of my

community and adapting our services

accordingly.

"For example, sound healing, reiki, and

voice empowerment have all grown in

popularity as people look for ways to

release emotional blockages and

connect more deeply with themselves.

"By embracing these trends early on and

integrating them into The Healing

Lounge, I have been able to meet

people where they are on their healing

journeys.

?Another significant change in the

industry is the increasing importance of

sustainability and conscious

consumerism. Clients are more attuned

to the products and services they

choose, seeking out those that align with

their values. People are drawn to locally

made products, particularly those

crafted by small Canadian businesses, as

they feel more connected to the story

and energy behind them. In response, I

have made sure that the products we

offer? whether it is cork mats, locally

made tea blends, or handcrafted

w ellness items? are sourced from small

Canadian artisans and businesses. This

not only supports the local economy but

also allows us to offer unique,

high-quality products that resonate with

the values of our community.

?At The Healing Lounge, I focused on

creating a foundation that began with

an environment that felt nurturing and

welcoming. I completed renovations to

ensure that the space embodied the

healing energy I wanted to offer. Every

detail, from the colours and layout to the

natural elements we incorporated was

designed with care to make our clients

feel at peace the moment they walk

through the door.

?What makes The Healing Lounge stand

out is the sense of belonging we foster.

"People do not just come here for a

service? they come to be seen, heard,

and supported on their journey to

wholeness."

081

"It matters because, in a world that can

often feel disconnected, we provide a

space where individuals can come

together, heal, and be empowered to

live their most authentic lives.

?Over the next two quarters, for The

Healing Lounge to thrive, I believe the

key support will be a combination of

building a stronger community presence

and expanding our offerings. Dreaming

big, I see opportunities for partnerships

w ith like- minded Canadian w ellness

brands and local businesses,

collaborating on events that not only

draw in new people but also deepen

connections within the community. These

partnerships would allow us to create

curated, personalized experiences that

truly resonate with people and make

them feel seen and supported on their

healing journeys.

?I also envision a continuing focus on

supporting local businesses and

Canadian products, ensuring that the

products we use in our space? whether it

is for our tea offerings, wellness tools, or

gifts? are sourced from our communities.

This not only supports the local

economy but also aligns with our values

of sustainability and authenticity. By

partnering with local artisans and

businesses, we can offer unique,

high-quality items that embody the spirit

of The Healing Lounge.

?Having the space to host larger- scale

w orkshops and retreats would be

invaluable? bringing in top-notch

facilitators to share their expertise and

creating immersive experiences where

individuals can fully engage and tap into

their healing potential.

"It is these kinds of tailored, meaningful

experiences that will help build a

community of like-minded souls, all

supporting each other?s growth.

?Additionally, access to mentorship from

entrepreneurs who have built successful

wellness businesses would be

transformative.

"Guidance on scaling and navigating

challenges while staying true to our

values would help ensure that growth is

sustainable and aligned with our mission.

?On a more practical level, investing in

quality marketing resources, especially

digital presence and content creation,

would allow us to reach more people

and share our offerings with a wider

audience.

"Building a solid online platform where

we can offer virtual healing sessions,

classes, and events would be a powerful

way to extend our reach and continue to

serve those who cannot always come to

the space in person.

?Lastly, the biggest impact would come

from having a supportive team that

shares the vision, as well as the resources

to continue creating a space of healing

and empowerment for others.

"By focusing on curated, personalized

experiences, supporting local businesses,

and partnering with Canadian brands,

The Healing Lounge will grow into a hub

of connection, transformation, and

inspiration that people turn to.?

L A U R A W ID G E T T , F O U N D E R

T H E H E A L IN G

L O U N G E

CHRISTINA

PETRY:

RED CA RPET

REA DY BY

CHRISTINA

083

Christina Petry is an entrepreneur and

the founder of Red Carpet Ready by

Christina. A professional and

award-winning M ake- up & Hair Artist

whose name has become synonymous

with those seeking to elevate their

style. With an eye for detail and a

passion for helping clients shine,

Christina offers a comprehensive range

of services, including wardrobe styling

and personal shopping to special

event styling, ensuring each client looks

and feels their best.

Christina?s expertise spans across

various industries, including fashion,

entertainment, and corporate

sectors. Her keen sense of style and

dedication to delivering impeccable

service have earned her recognition in

the media, with features in prominent

outlets such as Chatelaine, People,

InStyle, and Bustle. Christina has also

been featured on various local

television programs, where she has

shared her knowledge on style, image

transformation, and personal branding.

Her business, Red Carpet Ready by

Christina, has garnered a loyal

clientele that values her ability to

combine the latest beauty trends with

timeless elegance. Whether doing

make-up and hair for a red carpet

event, international film festival, or a

casual wardrobe overhaul, Christina

has built a reputation for delivering

polished, sophisticated results. Her

approach is both consultative and

personalized, helping clients feel

empowered and confident through

their style choices.

In addition to her work with individual

clients, Christina is highly regarded for

her expertise in beauty services at

corporate events, sharing her extensive

makeup and skincare expertise to

enhance professional presence.

Extensive industry know ledge, artistic

approach, and commitment to client

satisfaction have made Red Carpet

Ready by Christina a trusted name in

Vancouver?s beauty and image

consulting industry.

085

IN HER

WORDS

?I do not think I recognized it as

entrepreneurial spirit early on, but

looking back on the patterns of how I

worked, how creative I was, and the

drive I have always had, it makes a lot

of sense to me that I would choose to

work for myself. Was there a specific

moment or experience that sparked it,

or did it grow naturally over time?

?When I was younger, I could never

quite put my finger on what I wanted to

do as a career. I knew that I had the

urge to do something great, and it just

did not fit within a typical nine- to- five

job.

?As a teenager, I worked. From

babysitting as a young girl to working

at M cDonald' s at 13, I developed a

strong work ethic early on. I worked all

through high school while also building

up my modelling career (Angie?s

Models) all while playing three sports

throughout highschool.

?Early on, we are talking 20 11, I began

working extremely hard and never took

my foot off the gas. Starting a business

is about securing clients to build and

grow, but I quickly realized that true

success comes from how your work

makes both you and your clients feel.

?Becoming a mother was the

unexpected catalyst that inspired me

to start my own business ? Red Carpet

Ready by Christina ? makeup, hair,

and personal styling on the go.

"My background in w ine and spirits

(Maxxium Canada, Charton Hobbs),

had taught me marketing strategies,

sales tactics, negotiations, which all

could be applied to my new venture.

?I reached out to many people with

countless questions. Some took the

time to speak with me on the phone or

answer emails, offering advice. Others

referred me to new clients, stuck their

necks out for me, and helped me in so

many ways. I deeply value and treasure

those relationships, and many of those

people remain close friends.

?You must remember that every job you

have in life provides something to take

away and learn from. For me, I was

able to incorporate all these elements

to bring my business to life. From my

time in hospitality, I gained invaluable

customer service skills and learned how

to create memorable experiences for

guests. My experience in professional

sales for fine w ine and spirits

agencies taught me marketing, sales

tactics, negotiation, product

knowledge, and my favourite, the art of

the cold call.

?I was very strategic about starting my

business and getting my name out

there. I worked hard on creating a

strong website by doing many

collaborations in the very beginning."

087

"I have been a Makeup and Hair Artist,

as well as a Stylist, since 20 11, working

across various aspects of beauty and

fashion. In 20 15, I expanded my

expertise by collaborating with a fellow

entrepreneur to produce a lifestyle and

fashion event called TREN D Vancouver,

held at the Roundhouse in Yaletow n.

Together, we sought out unique local

vendors to showcase their products or

services under one roof.

"A fashion show was one of the key

elements of this event, featuring models

who were influential, real women from

the Vancouver area. I led the production

of this fashion show, styling each model

with renowned brands such as BCBG

M ax Azria and Turnabout Luxury Resale

to ensure a cohesive and on-trend

presentation. This experience

strengthened my ability to merge

creative direction with strategic brand

partnerships, delivering a polished and

engaging runway experience.

"When collaborating with a bride

getting married, I would provide hair

and makeup services in exchange for

real testimonials and the opportunity

to experience a w edding day

firsthand. This allowed me to

understand how the day was supposed

to flow while also gaining more

professional photos to use in my

portfolio.

"I wanted to get my feet wet and truly

dive in, so I collaborated with key

people to build my business from the

ground up.

?After a couple of months, I started to

notice that things were taking off, and

my business became busy very quickly.

"I also made countless cold calls,

introduced myself to as many people

as possible in the beauty industry, and

networked extensively.

"Bookings from people all over the

world began coming in, as Whistler is

such an international destination. I was

fortunate to start working with

incredible clients. By creating

memorable experiences, I was able to

build a strong clientele base early on.

"One of my first and most memorable

experiences was working with the

Whistler Film Festival, where I worked

on Eric M cCormack, Tantoo Cardinal,

Cobie Smulders, and George

Stromboulopoulos.

?Working for yourself is rew arding but

demanding, requiring motivation and

resilience. Hearing " no" is part of the

journey, and setbacks offer growth

opportunities. Things may not always

go as planned, but new possibilities

arise. My advice is to pursue what you

love with confidence, even if it is not

perfect.

?When opportunities came my way, I

embraced them fully, learning from

each experience. I never avoided

challenges, using nervous energy to

grow. Connecting with other

entrepreneurs provided valuable

support. I relied on past lessons? time

management, confidence, negotiation,

and perseverance. Success comes from

pushing forward and staying

committed.

?Because I started my business when

my son was very young, I worked on

weekends often."

089

"While it was difficult being away from

him, it was nice for my husband, as he

was off on weekends and had the

opportunity to spend quality time with

our son.

"I also found an interesting balance

between being away, doing something

I was extremely passionate about, and

building my new business while also

starting a family. I found so much

purpose in everything I was doing and

was deeply invested in that pursuit.

?I was humbled by every request I

received, but I learned early on to

ensure I was getting a return on my

time. I became very strategic about

the projects I took on, always focusing

on quality over quantity.

"I knew that as my business and

reputation grew, the volume of

opportunities would naturally increase.

Along the way, there have been many

incredible people who have

consistently recommended me.

[Shout out to Fiona Forbes and

Crystal Carson!]

?This mindset has always served me

well and has been a reliable guide. I

started noticing that the attitude and

energy I brought to work had a direct

impact on how the day unfolded.

"Whether I was providing makeup and

hair services for one person or a group,

I recognized that I could create a

positive environment. I wanted

everyone who sat in my chair to feel

comfortable and relaxed.

?There is something truly transformative

about what I do. When a client sits in

my chair and I style their hair, apply

their makeup, and help them select

their outfit, I see an immediate shift in

their confidence.

"That boost of self-assurance is a

magical moment. The trust my clients

place in me is something I never take

for granted.

"The fact that I get to do what I love

and share my passion with so many is

something I am incredibly grateful for.

"In many ways, I still feel like that little

girl playing with my mother?s makeup

and dressing up? only now, I am doing

it on an international level. It is

surreal, but I am extremely proud of

how far I have come.

?When my clients hug me after I have

provided beauty and styling services

for them and then refer me to others,

that is something that can only be

earned, and I treasure it deeply.

"I believe in the philosophy that less is

more. Every person has beautiful

features, and it has always been

important to me to help my clients feel

beautiful on the inside as well as on the

outside. I know that I was meant to do

this, and anyone who grew up with me

would tell you the same.

?The legacy I would love to leave is

one where people remember how

much I love my job and how important

it was for me to make my clients look

and feel like the most authentic

version of themselves."

"I want to be remembered as a

risk-taker and a doer? someone who

learned to run before I could walk and

dared to go after what I wanted.

?As I built my network, I found that my

reach expanded more and more. I may

have a small business, but that has

never prevented me from booking

high- profile jobs."

091

"I know what I bring to the table, and I

have the confidence to go after the

opportunities I want.

?Over the years, I kept knocking on

bigger doors, and they opened at

InStyle, People, Presage M agazine,

The M arilyn Denis Show , EA Sports,

and the iconic Cannes Film Festival.

"I have always been someone who sets

goals and has my sights set on

ambitious dreams. I recognized my

abilities early on and understood what

I could achieve with my artistry. I

started to branch out into larger

projects, challenging myself with

additional creative outlets and during

the pandemic, I pivoted and launched

a sweatshirt line called Beautiful

M indset and a 13- piece vegan

makeup brush line, which were

promoted through self-produced

beauty tutorials shared online.

?While I rely on referrals and word of

mouth, even after 13 years in business, I

still hit the pavement and cold call to

keep growing. I love making new

connections. My currency is people,

and I thrive on the back-and-forth of

discussing new projects, watching

ideas come to life, and forming new

relationships along the way.

?M entorship has been invaluable in

my journey, and I am deeply grateful

for those who guided me. Early on, I

was fortunate to work as a Makeup

Artist for DIOR under LVM H, which

exposed me to luxury brands, special

events, and new store openings.

"These experiences were instrumental

building blocks in driving my career.

?Shelly Lynn Hughes, owner of Fresh

M agazine, played a key role in giving

me exposure and invaluable advice.

Her trust in my abilities meant so much.

I am also incredibly grateful for

Randene, who, during her time with

CoverFX Cosmetics, took the time to

answer my many questions. Even 12

years later, she remained just as

supportive. Moments like these remind

me of the lasting impact of mentorship

and the importance of paying it

forw ard.

"Recently I was invited to be a judge,

speaker, and awards presenter at the

IM TA: International M odeling &

Talent Association in Los Angeles. A

full circle moment having been an IMTA

contestant at 16 years old in NYC.

"I know my business will thrive because

I am still hustling, and even after years

in this industry, I have so much more to

achieve. My passion drives me forward,

and as long as I pursue the projects I

dream of and set the bar high, I will

keep contributing to my success.

"My vision for 20 25 and beyond is the

same every year? to keep setting

goals and crossing them off. I write

down ambitious goals that seem

impossible alongside smaller,

achievable ones, knowing each step

brings me closer to my ever-expanding

vision.

?I believe it is better to grow old with

the peace of knowing I pursued every

desire and dream, rather than face

life?s final moments burdened by

unanswered questions of what might

have been.?

C H R IS T IN A P E T R Y , F O U N D E R

R E D C A R P E T R E A D Y B Y C H R IS T IN A

HEA THER

LYNN

CA SHM ERE

093

Heather Lynn Cashmere, based in

Vancouver, BC, is renowned for its

exceptional cashmere products that

embody timeless elegance and superior

craftsmanship.

Founded by Heather Daw son, a school

teacher turned entrepreneur with a

passion for high-end textiles, the brand

was born from her desire to create

luxurious yet ethically crafted cashmere

pieces.

Specializing in meticulously designed

apparel, Heather Lynn Cashmere offers

a refined collection of outerwear, and

stylish accessories, all created with an

emphasis on comfort, quality, and

sustainability.

The collection features standout pieces

such as the Sloan Pure Cashmere Midi

Wrap Coat, a wrap-style design with

kimono sleeves; the Elle Collarless

Cashmere Coat, a minimalist open-front

silhouette; and the Quinn Six-Buttoned

Cashmere Car Coat, a tailored

double-breasted style.

Each garment is meticulously hand-sewn,

reflecting the brand?s dedication to

craftsmanship and longevity.

Complementing their statement coats,

Heather Lynn Cashmere also offers a

selection of accessories, including

fringed and checked scarves,

reinforcing their commitment to

understated luxury and effortless style.

With a deep understanding of fabric

and fashion, Heather?s vision is rooted in

providing clients with timeless,

high- quality cashmere pieces that

transcend fleeting trends, ensuring

elegance and comfort for years to

come.

Her collection of designs seamlessly

blend classic sophistication with

modern versatility, ensuring effortless

transitions between occasions.

095

IN HER

WORDS

?I did not realize my love for business

early on, though I always had an interest

in math and admired my dad, who was

entrepreneurial. It was not until my

twenties that I discovered I had a real

knack for sales. I worked as a server at

Earls Kitchen + Bar, where I loved the

fast-paced environment, the people,

and leaving with a pocket of cash. From

there, I worked at Joneve, a shoe store

on South Granville, which was a great

fit given my love for fashion. I had to

learn the steps of the sales process, but

what I remember most is just enjoying

helping people feel good.

?I was genuinely enthusiastic about the

pieces we had, and I loved seeing

customers excited about their

purchases. I have always been driven,

and hitting sales targets felt like a fun

challenge. They even had me work at

other Sterling Shoes locations to see if

my enthusiasm and sales approach

could inspire the team. That said, selling

my products? It was much harder but

also much more rew arding.

?I was incredibly committed to school

and all kinds of extracurricular

activities? swimming and basketball

were huge parts of my life, along with

choir and musicals. I was on a mission

to either become a doctor or an actor,

and I would often choose to do things

simply because they were hard. I have

since stopped ascribing value to

something just because it is challenging.

?After spending my last year of high

school in England, I dreamed of

becoming a theatre actress in London.

"However, I was encouraged to make a

more sensible choice and follow through

with my planned science degree

because, initially, I wanted to pursue a

career in medicine.

?I have always loved working with

children, and through teaching science

workshops, I unexpectedly fell in love

with teaching. My next plan was to

become a child psychologist, and I was

encouraged to get a B.Ed. as a

stepping stone.

?With all that, there was also working

with the Kid Safe Project, assisting a

pediatric ophthalmologist, and later

working in fashion retail for

DKN Y? where I discovered just how

powerful a great outfit can be. There is

nothing quite like helping someone feel

amazing in what they are wearing.

?Then, somewhere along the way, I

realized I loved the classroom. When

not building Heather Lynn Cashmere, I

teach grade one, and there is

something deeply rewarding about

connecting with little minds, helping

them uncover where they are stuck, and

guiding them through the puzzle of

learning new things.

?So, as you can see my path to where I

am today has been anything but linear!

"The type- A part of me has struggled

with that, but in hindsight, I feel lucky to

have experienced so many different

things.

?When it comes to business, I am still a

neophyte, and I am learning all the

time!"

097 091

"One of the first lessons I had to learn

was the same one that took me a while

to grasp in my personal life? the basic

rule of money: spend less than you

make. In the early days, I was much

better at the ?shopping? part of business

than the productive side.

"I was so focused on making sure

everything looked as high-end as our

product that I ended up wasting time on

things that were not moving the needle.

Instead of testing products with real

people or getting feedback on features

that mattered, I was stuck asking for

opinions on six different versions of a

visual. It took me a while to realize that

the core of our grow th was in figuring

out what truly resonated with people.

?Heather Lynn's evolution was a mix of

fortuitous chance and personal

connections. My mom and I have always

shared a bond over fashion? she taught

me how to spot quality fabrics and

craftsmanship and instilled in me the

importance of investing in timeless,

classic pieces. She always encouraged

me to spend wisely on trends and

prioritize clean lines. My mom is a bit

like M artha Stew art? head of an

independent school, with a deep love

for sewing. She even sewed her

wedding dress!

?At the time, she had connected with a

talented tailor, whose work had

impressed her? a major endorsement

considering my mom?s discerning eye for

detail.

"I had been searching for the perfect

coat, something along the lines of a

classic, unlined double-faced style, but I

could not wear wool. What I wanted

was a cashmere coat that was well

beyond my budget.

"Between my mom, Stephanie, and me,

we designed a coat (now the Sloan

coat) that I began wearing.

?During the pandemic, when we were

mostly seeing people outside, I wore

that coat everywhere. And everywhere I

went, people asked where I got it. That

is when the idea of creating great,

affordable cashmere coats for others

began to grow organically. It was the

perfect confluence of timing, need, and

inspiration.

?A major turning point came in my first

year of teaching. My life was all

mapped out? I was planning to become

a school psychologist, rediscovering my

love of music, singing in a choir, and fully

immersed in my newfound passion for

kundalini yoga.

"Then, I had my first three strokes. I

went from 10 0 to 0 . My world, which

had always been driven by ambition,

movement, and productivity, suddenly

required stillness. I had to sit in a dark

room w ith no stimulus? a lot? so my

brain could heal. It was brutal. My

intellect and athleticism had always

been fundamental to my identity, and

now I had to figure out who I was

without them.

?But in the end, what felt like a raw deal

became my greatest gift. I had to learn

to be okay with stillness, to ask for

help? and more importantly, to actually

accept it. It flipped my thinking on its

head. If I had been wrong about what

?success?looked like, what else might I

be wrong about?

?That open-mindedness is what

ultimately led me to launch Heather

Lynn. Business has been a crash course

in constant learning, which is often

uncomfortable."

099

"But at the end of the day, the best

decisions come when I return to my

intuition and truth. I may not always know

the next move, but I have learned to

trust that my gut will not lead me too

far astray. And when I stick to the clean

lines and classic style I originally

envisioned, the pieces resonate with

others. That has been my guiding light.

?I think back to my early twenties and

realize I was vainer and more

materialistic than I would like to

admit? very much focused on form over

substance.

"My biggest internal block with Heather

Lynn has been not wanting to feed that

side of myself. However, over time, I have

learned that you can be authentic and

evolved, and still love beautiful things.

?I also used to see business as something

masculine and cutthroat. Everything

changed when I realized how different it

could be.

"Through a series of fortunate events

(and a willingness to say yes), I found

myself at a beautiful light meditation at

Sky Studios with another

entrepreneur? a truly inspiring soul who

showed me what w omen supporting

w omen really looks like.

"We talked about business, personal

growth, and the tools that fuel both. It

was not until afterward that I realized

that was business, too. And probably

networking? just with a much better

intention.

?Meeting Katherine Evans, founder of

Tallu Co., was another aha moment.

"She has been such a gift, and through

her, I saw business in a new way. That

was when I knew: I can do this.

"I can be true to my heart, push myself to

grow, tap into my scientific,

mathematical mind that loves solving

puzzles, connect with people, and share

my love of fashion and helping others

feel good. If I lead with this

intention? the drive to succeed, build

something meaningful, and w ear

beautiful things along the

way? business aligns perfectly with who I

truly am.

?We originally launched under my

nickname? M olly M oth? finding irony in

it being ?the only moth you would want in

your cashmere.?It turns out, irony, bugs,

and luxury do not mix.

"At the time, I wanted to keep the coats

separate from my teaching, but in

reality, I was hiding behind the name. I

had been encouraged to change it

before and seriously considered it, but I

just could not land on something that felt

right.

?Rebecca Bree, the first boutique owner

to carry our pieces, made the name

change a condition of stocking them.

When I told Rebecca I was at a loss, she

simply suggested using my own name.

Lynn is my middle name, so it is not

exactly my full name, but stepping out

from behind the nickname felt both

terrifying and empowering.

?That rebrand is what I consider the

true beginning. I had made some huge

personal changes not long before and

was in a ' bring it' mindset? ready to

fully step into what I was building.

And from that moment on, it has only

gone up."

101

?I cannot thank Rebecca enough. Before

she took us on, I had seriously considered

closing the company, thinking I had

failed. She gave us our name, a place on

her shelf in her beautiful store, and

introduced us to her wonderful friends

and customers? plus, she is just an

incredible person to be around.

?M aija Savics, who founded Shop This

City, has been just as instrumental. She

supported us from our early Heather Lynn

days, gathered feedback on our coats,

created social content, and introduced

me to Rebecca in the first place.

?My dearest, oldest friend Al has also

been a massive help. Drawing on her

marketing background, she helped

shape our brand messaging and vision,

showed up for weekend-long events,

helped me pitch to Toronto stores, and

provided endless moral support and

encouragement.

?Stylist M ichelle Addison, for example,

lent her expert advice, helped me

prepare for store meetings, provided

key messaging to highlight product

features, and even reminded me to step

out of my own way and let things

happen.

?More than just outerwear, our coats

elevate the way you carry yourself,

allowing women to step into the most

confident, elevated version of

themselves? feeling amazing, effortlessly.

?In 20 24, we launched our Cashmere

Bliss Socks and love collaborating with

companies to co-brand them.

?It is important to be out meeting

potential customers, so over the past

couple of years have been involved with

elevated events like at The Vancouver

Club and the West Coast Wedding

Show , cross-promoted with Style Studio,

Tallu, Jouviance, various lifestyle brands,

and explored livestream shopping with

local media icon Daw n Chubai.

"Heather Lynn Cashmere has garnered

mentions in the Vancouver Guardian,

Vita Daily, M ontecristo, and The Breeze

10 4.3 (Simone Grew al).

"In 20 25, we are excited to take on new

partnerships, including working with

foundations and causes close to our

hearts.

?Most recently, we have started

designing custom socks for bridal

parties? the perfect way to get ready,

with matching robes and cozy keepsake

socks for everyone involved. We cannot

wait to see these take off this spring,

alongside our lightweight trench coats,

which have already sold out twice.

?There is so much in motion already! Last

week was our biggest yet, and we know

it is just the beginning. 20 25 is shaping

up to be a milestone year? with exciting

new styles for Fall, incredible new

stockists in Toronto and the USA, and

brand partnerships that will allow us to

share this feeling of effortless luxury

with even more people. A year can

bring unexpected opportunities, but

everything points to another 10 X year

ahead. I could not be more proud or

more grateful.?

H E A T H E R D A W S O N , F O U N D E R

H E A T H E R L Y N N C A S H M E R E

103

PORTFOLIO.YVR

VOLUM E 3 / ISSUE 6

Helen Siw ak , EIC & Publisher

EcoLux Luv M ark eting & Communications Inc.

PHOTO CREDITS:

FRONT & BACK COVER: HEATHER LYNN CASHMERE

002: VLADIMIROS XANTHOPOULOS

004-014: COURTESY OF BEAR BULL TRADERS

015-020: LIZ ROSA PHOTO

021-024: LAURA GORDON PHOTO

025-033: COURTESY OF CONVERGENCE

035-044: COURTESY OF FARES

045-054: COURTESY OF JORDAN BRANDON

055-062: HANNES PHOTO

063-064: COURTESY OF ETHEREAL BRIDAL

065-068: PATRICIA PHOTO

069: TOP: PATRICIA PHOTO

069: BOTTOM: COURTESY OF ETHEREAL BRIDAL

073-082: COURTESY OF LAURA WIDGETT

083-092: ANGIE GALLANT PHOTOGRAPHY

093-102: HEATHER LYNN CASHMERE

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accept any responsibilities for incorrect information as

all information is deemed to be accurate as of date of

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To discuss inclusion in upcoming 20 25 issues, email

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PORTFOLIO.YVR


VOLUM E 3 | ISSUE 6

A NDREW A ZIZ

OU M A

M A TTHEW HOUSSER

FA RES

JORDA N BRA NDON

A NA STA SIA BESIOU

ELENA K A WA

LA URA WIDGETT

CHRISTINA PETRY

HEA THER LYNN CA SHM ERE

PORTFOLIO.YVR Business & Entrepreneurs Magazine | Volume 3 | Issue 6 | 2025

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