The Technology Express Magazine | Edition: March 2025

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In the March edition, The Technology Express turns the
spotlight on disruptive tech investments reshaping the
UAE’s digital frontier. Highlighting the Top 30 Leaders
in Smart Home Tech in the UAE, this issue showcases
innovators who are redefining everyday living through
breakthrough technologies. Their pioneering contributions
not only signal a shift in regional innovation but also set a
new standard for smart technology investments in a fastevolving
market.
Within these pages, you’ll uncover incisive analysis
on tech investments that are reshaping the UAE’s digital
economy. This edition spotlights targeted capital moves
that drive transformative change tracking the far-reaching
effects of electric vehicles in “The EV Domino Effect and
the Sectors Being Transformed in Its Wake.” A strong
emphasis is placed on investment strategies: “Wealth 3.0
and the Rise of Predictive Finance in High-Stakes Investment
Management” deciphers the shifting landscape of finance,
while “Abu Dhabi’s AI-Governed Future and What 2027 Could
Possibly Look Like” offers a forward-looking glimpse into
a city on the cusp of technological evolution.
Technology today represents more than innovation, it
embodies a deliberate shift toward value-driven progress.
This edition invites investors, innovators, and industry leaders
to reconsider established norms and embrace strategies that
balance risk with opportunity. May the insights presented
spark informed decisions and inspire bold action in the
unfolding tech transformation in the UAE. This edition not
only charts the current state of tech investments but also
offers a window into tomorrow’s opportunities, urging a
proactive approach in a market defined by innovation.
MCFILL MEDIA &
PUBLISHING GROUP

TECH
16
Wealth 3.0
The Rise of Predictive Finance
in High-Stakes Investment
Management
12
The EV Domino Effect
Sectors Being Transformed in its
Wake
24
Cover Story
30 Pioneers of Smart Home Tech in
the UAE 2025
14
Drive to the Future
2025 Audi A5 Sportback

62
The UAE Unicorn Factory
Engineering the Next Billion-Dollar
Giants
68
44
Startup Spotlight
Okadoc
Tech Unwind
Huawei Mate XT
46
Hype or Hedge
Visionary Investing vs. Blind Speculation
in the UAE
INSIDE

Artificial Intelligence
DATA POISONING:
THE COVERT BATTLE FOR AI’S
INTEGRITY
As AI continues to reshape industries, the rising threat of
data poisoning jeopardises its integrity. Malicious actors
manipulate training datasets, leading to skewed results
and compromised decision-making. This article explores
the growing risk of data poisoning, its impact on businesses,
and strategies being implemented in the UAE to
secure AI systems.
Artificial Intelligence (AI) is rapidly
becoming the backbone of industries
worldwide, and the UAE is no
exception, as the country continues to
innovate and expand its technological
footprint. However, the rise of AI applications
is accompanied by an emerging
and complex threat: data poisoning. This
malicious act involves the manipulation
of training data to deceive AI systems,
compromising their accuracy and,
consequently, their ability to perform
reliable predictions. As AI systems become
increasingly integral to sectors
such as healthcare, finance, and smart
cities, the risk of data poisoning poses
serious challenges to businesses and
investors alike.
8 \ Mar 2025

thetechnologyexpress.com
What’s Happening? The Latest Trend
in Data Poisoning
Data poisoning attacks have become
more sophisticated with the increased
use of synthetic data and adversarial AI
techniques. Synthetic data, generated by
AI models to simulate real-world datasets,
is commonly used to train systems where
data is scarce or privacy concerns are
paramount. While synthetic data offers
cost-effective and scalable solutions,
its manipulation can lead to significant
errors in AI predictions, particularly in
high-stakes sectors like finance and
healthcare.
Adversarial AI, a subset of data poisoning,
involves subtle changes to input data
that go unnoticed by human observers
but lead AI models to misinterpret information.
These attacks are particularly
difficult to detect, as they do not require
large-scale data manipulation but can
undermine the functionality of AI-powered
systems, including those involved
in critical operations like fraud detection
in banks or diagnosis in healthcare.
The UAE’s Smart Dubai initiative, which
leverages AI for urban management
and governance, is one of the most
high-profile examples of AI integration.
As these AI systems grow in scale and
sophistication, the risk of data poisoning
increases. Malicious actors can inject
faulty data into these AI models, resulting
in compromised services or erroneous
decisions that affect public safety or
financial security.
Why It Matters: Implications for UAE
Businesses and Investments
The implications of data poisoning are
far-reaching, particularly in the UAE’s
rapidly expanding AI landscape. For
businesses relying on AI to optimise
operations, predict market trends, or
enhance customer experience, the
integrity of their AI models is crucial.
Data poisoning can disrupt these models,
leading to costly errors that damage a
company’s bottom line and reputation.
In sectors like finance, where AI-powered
algorithms are used for fraud detection
and risk management, data poisoning
can result in financial losses or missed
opportunities. In healthcare, it could lead
to misdiagnoses, compromising patient
safety and the effectiveness of medical
treatments. Both sectors are of immense
importance in the UAE, where AI-driven
solutions are transforming the way
The UAE believes in the
balance between protecting
data privacy and
fostering innovation in
the economy.”
H.E. Omar Sultan Al Olama,
UAE’s Minister of State for Artificial
Intelligence, Digital Economy
services are delivered and businesses
operate.
Investors in the UAE’s tech sector,
such as those backing companies like
G42, Presight AI, and AIQ, are becoming
increasingly aware of the risks posed by
data integrity threats. These companies
are working to implement advanced security
measures to mitigate the impact
of data poisoning on their AI models.
As the UAE continues to position itself
as a global leader in AI innovation, the
risk of data poisoning could hinder its
growth if AI systems are not adequately
protected.
Moreover, the tightening of global data
privacy laws adds another layer of urgency.
The UAE must ensure that its AI
systems comply with these regulations to
maintain investor confidence and protect
its reputation on the international stage.
Failure to do so could lead to regulatory
scrutiny, financial penalties, and a loss
of business opportunities, especially in
the global markets where data security
is a growing concern.
What’s Next? Actionable Insights and
Predictions
To address the rising threat of data poisoning,
businesses and governments in
the UAE must adopt proactive measures
to secure AI systems. First, enhancing
AI security frameworks should be a top
priority. Companies like IBM MENA and
G42 are already investing heavily in advanced
encryption, data validation, and
anomaly detection technologies. These
measures aim to ensure that AI models
are resistant to manipulation and can
function securely even in the face of
sophisticated data poisoning attacks.
Second, AI governance and ethics
standards need to be prioritised. The UAE
government has already set the stage by
working on robust AI governance frameworks
to guide the development and
deployment of AI technologies. These
standards will help businesses align with
global best practices and ensure that
AI models are built and maintained with
transparency and integrity. By adopting
stringent data governance protocols,
UAE businesses can safeguard the integrity
of their AI systems and mitigate
the risks of data poisoning.
Finally, collaboration with international
AI security bodies will be crucial. As AI
security threats are global in nature, partnerships
with international organisations
can help the UAE stay ahead of emerging
risks. Through these collaborations, the
UAE can ensure that its AI models are
not only secure but also compliant with
global standards, fostering confidence
among investors and stakeholders.
The threat of data poisoning is a growing
concern for AI systems in the UAE,
where AI technologies are being rapidly
integrated across sectors. As businesses
and governments continue to invest in
AI, securing the integrity of training data
will be paramount to ensuring the effectiveness
and reliability of AI models. By
prioritising AI security, adopting stringent
governance frameworks, and collaborating
with global security bodies, the
UAE can protect its AI-driven future and
maintain its position as a global leader
in technological innovation.
Mar 2025 / 9

AI NEWS
Abu Dhabi’s DMT Introduces AI-Powered Legislation
Encyclopedia
The Department of Municipalities
and Transport (DMT) in Abu
Dhabi has launched an AI-driven
digital legislation encyclopedia to enhance
legal awareness. Accessible via
DMT’s website and a dedicated app,
this tool offers users streamlined access
to comprehensive legal information.
Databricks Commits
$300 Million to Saudi
Arabia’s AI and Data
Sector
At LEAP 2025, Databricks announced
a $300 million investment
over the next five years to
enhance Saudi Arabia’s digital economy.
This initiative includes Platform-as-a-Service
solutions and a training partnership
with Tuwaiq Academy to develop local
data engineering and AI expertise.
UAE Ranks Among Top
10 Nations in AI Companies
per Capita
The UAE has secured a position
among the top 10 countries
globally for the highest number
of AI companies per million residents.
This achievement is bolstered by initiatives
like the Golden Visa program
and strategic investments, aiming to
add $91 billion to the nation’s GDP by
2031.
Saudi Enterprises
Lead in AI
Adoption with 75%
Cloud Migration
A
recent SAP-commissioned YouGov
survey reveals that 75% of Saudi
enterprises have migrated core
business processes to the cloud, with an
additional 22% planning to do so within
15 months. This cloud adoption enhances
AI integration, providing real-time data
access and scalable computing power.
France and UAE to
Build $30-$50 Billion,
1-Gigawatt AI Data
Centre
France and the UAE have partnered to
develop a 1-gigawatt AI data centre
with an investment of $30-$50
billion. The initiative, announced after
discussions between President Macron
and Sheikh Mohamed bin Zayed, aims
to enhance AI infrastructure and boost
bilateral cooperation.
10 \ Mar 2025

thetechnologyexpress.com
Qualcomm Joins
UAE’s NextGen FDI to
Enhance 5G, AI, and
IoT Sectors
Qualcomm has joined the UAE’s
NextGen FDI program, aiming
to advance the nation’s 5G, AI,
and IoT industries. This collaboration
seeks to attract over 300 global tech
firms, bolstering the UAE’s position as
a hub for digital innovation.
Governments Scramble
to Regulate as
AI-Driven Stablecoin
Market Hits $225 Billion
The global stablecoin market
has reached a capitalization
of $225.28 billion, driven by
AI-enhanced financial technologies.
As digital currencies reshape global
markets, governments are hastening
to establish regulatory frameworks to
manage this rapidly evolving sector.
Microsoft and G42
Establish Responsible
AI Foundation in UAE
In February 2025, Microsoft and
G42, with MBZUAI, launched the
Responsible AI Foundation in the UAE
to promote ethical AI practices in the
Middle East and Global South. Microsoft
also expanded its AI for Good Lab to Abu
Dhabi, reinforcing the region’s focus on
responsible AI adoption.
EDGE Unveils AI-Powered
Geospatial
Platform at IDEX 2025
At IDEX 2025, EDGE Group’s
space-focused entity, FADA, introduced
TACTICA, a next-generation
AI-powered geospatial intelligence
platform. This innovative
solution aims to enhance operational
intelligence and decision-making capabilities.
GCC Public Sector Surpasses Global Peers in
Digital and AI Readiness
A
recent report reveals that
47% of GCC organizations
leverage AI for measurable
value, with digitally mature entities
achieving 2.1 times higher market
share and 25% faster time-to-market
for AI products. The public sector
leads this advancement, outpacing
global counterparts in digital and AI
readiness. Investment in innovative
technologies and robust data
infrastructure accelerates these
impressive gains and paves the way
for future digital transformation. This
comprehensive report underlines
current achievements and signals
vast potential for exponential growth
in digital innovation.
Mar 2025 / 11

Electric Vehicles
THE EV DOMINO
EFFECT
SECTORS BEING
TRANSFORMED IN ITS WAKE
The UAE’s electric vehicle (EV) revolution is more than
just a transition from petrol to batteries—it’s a catalyst for
widespread industry transformation. From energy grids
adapting to new demands to the rise of smart infrastructure,
the ripple effect is reshaping real estate, urban planning,
finance, and beyond. This article explores how EVs are
redefining the UAE’s business landscape.
The United Arab Emirates (UAE) is
rapidly embracing electric vehicles
(EVs) as part of its commitment to a
sustainable future, impacting various sectors
across the country. With initiatives
aligned to achieve its Net Zero by 2050
strategic goals, the UAE is reshaping its
energy landscape, urban planning, real
estate, and more to accommodate the
growing EV market. Let’s explore how
the rise of EVs is creating ripple effects
across industries in the UAE and GCC
region.
12 \ Mar 2025

thetechnologyexpress.com
Current Trends Shaping the UAE’s EV
Landscape
The adoption of EVs is surging in the UAE,
driven by government policies, financial
incentives, and increased awareness
about climate change. By the end of
December 2023, Dubai reported 25,929
registered EVs, a sharp increase from
15,100 at the end of 2022. Dubai Electricity
and Water Authority (DEWA) has
also announced plans to increase the
city’s public charging stations from over
390 in 2023 to 1,000 by 2025. The city
aims to have more than 42,000 EVs on its
roads by 2030. These initiatives reflect
The policy will create
a conducive environment
for green mobility
through regulating
the local market and
creating balanced economic,
environmental,
and social incentives
that promote the use of
electric vehicles and
increase their sale.”
H.E. Suhail bin Mohammed Al Mazrouei,
UAE’s Minister of Energy and Infrastructure
the UAE’s commitment to phasing out
fossil fuels and embracing renewable
energy sources.
One of the key players, Abu Dhabi’s
Department of Energy, is also integrating
EV infrastructure into its energy grid
planning to reduce reliance on traditional
fuels. Efforts like the Green Charger initiative
from DEWA are further accelerating
the shift towards clean transportation.
How EVs Are Changing the Game
The rise of EVs is influencing multiple
sectors in the UAE:
EV adoption is placing new demands
on the UAE’s electrical grid, requiring
upgrades to manage the higher load. To
address this, the UAE is expanding its
renewable energy projects. The country’s
Energy Strategy 2050 aims to source
50% of its power from clean energy,
including solar and nuclear. These efforts
will not only ensure grid stability but also
help reduce the carbon footprint of EV
charging.
EV infrastructure is becoming a selling
point for real estate developers. New
residential and commercial properties
are being designed with integrated EV
charging stations to meet the growing
demand for sustainable living. In Dubai,
several luxury developments are offering
EV charging as a standard amenity,
reflecting the shift in consumer preferences
towards eco-friendly properties.
The shift towards EVs is also transforming
supply chains, particularly in the
automotive and energy sectors. Companies
are sourcing more sustainable
materials and investing in local battery
production to reduce the environmental
impact of EV manufacturing. The UAE is
expected to attract foreign investments in
battery production and recycling facilities,
further strengthening its EV ecosystem.
Financial institutions are responding to
the EV boom by offering green loans and
incentives to encourage EV purchases.
Banks like Emirates NBD are now offering
discounted interest rates for EV
buyers. Insurance companies are also
creating tailored policies for EV owners,
factoring in lower maintenance costs and
government subsidies for EV repairs.
Cities across the UAE are integrating
smart transportation solutions into their
urban planning. Dubai’s Autonomous
Transportation Strategy, which aims to
make 25% of all transportation autonomous
by 2030, is a prime example. The
strategy focuses on improving mobility
efficiency, reducing congestion, and cutting
transportation-related emissions.
The UAE is also exploring air corridors for
drones and air taxis to further enhance
mobility options.
What’s Next in the Road Ahead: Preparing
for an EV-Driven Future
The UAE’s transition to EVs is expected
to drive several new developments:
Expansion of Renewable Energy: The
UAE is becoming a leader in renewable
energy, with projects like the $6 billion
solar plant in Abu Dhabi, which includes
19GWh of battery storage to provide
continuous energy output. This will further
reduce the carbon footprint of EV
charging and make clean transportation
more accessible.
Advancements in Autonomous Mobility:
The UAE is actively developing air taxi
and drone delivery corridors, aiming to
launch these services by 2026. This
initiative will revolutionise urban transportation
and could position the UAE as
a global leader in autonomous mobility.
Regulatory and Policy Support: The
UAE government is expected to introduce
new policies to further promote EV
adoption and attract foreign investments
in the EV and PropTech sectors. Tax
incentives and subsidies are likely to
continue, making EVs more affordable
and accessible to a wider population.
Technological Innovation: Research
and development in EV technologies,
including battery efficiency and wireless
charging, are expected to accelerate in
the region. These innovations will not
only enhance EV performance but also
help reduce the cost of ownership for
consumers.
Driving Towards the Future
The rise of EVs is reshaping the UAE’s
economic and environmental landscape,
creating opportunities for businesses
and consumers alike. As more sectors
are impacted by this shift, it is essential
for businesses to stay agile and embrace
new technologies. The question is no
longer whether EVs will dominate the
future but how businesses and individuals
can adapt to this new era of smart,
sustainable transportation. Are you ready
to embrace the EV revolution?
Mar 2025 / 13

DRIVE TO THE FUTURE
2025 AUDI A5 SPORTBACK:
A FUSION OF PERFORMANCE, ELEGANCE, AND INNOVATION
248 km/h
370 Nm
261 HP
thetechnologyexpress.com
Speed
Torque
Horse Power
14 \ Mar 2025

thetechnologyexpress.com
The 2025 Audi A5 Sportback elevates the driving
experience with a perfect blend of performance,
luxury, and advanced technology. Designed to offer
both practicality and sportiness, this five-door coupe
stands out with its sleek design, powerful engine options,
and cutting-edge connectivity features.
Under the hood, the A5 Sportback is powered by a
2.0-liter turbocharged four-cylinder engine, delivering
261 horsepower and 370 Nm of torque in the 45 TFSI
quattro variant. This powertrain enables a 0-100 km/h
sprint in just 5.4 seconds, providing exhilarating acceleration
while maintaining impressive efficiency. The quattro
all-wheel-drive system ensures superior handling,
stability, and confidence on various road conditions,
making it an ideal choice for both urban commutes and
spirited highway drives.
The 2025 A5 Sportback boasts a sophisticated,
coupe-like silhouette with a wider Singleframe grille,
sculpted lines, and an aerodynamic profile that enhances
both performance and fuel efficiency. The Matrix-design
LED headlights not only enhance visibility but also add to
the vehicle’s striking presence. A distinctive Sportback
rear hatch provides easy access to the spacious cargo
area, blending practicality with sporty aesthetics.
Step inside, and you’re greeted by a high-tech, driver-focused
cabin. The latest Audi MMI infotainment
system, featuring a 10.1-inch touchscreen, offers Apple
CarPlay and Android Auto integration, ensuring seamless
connectivity. An available Audi virtual cockpit plus provides
a customizable digital instrument cluster, while the
optional front passenger display enhances convenience
and interaction. The interior is crafted with premium materials,
delivering a refined and luxurious atmosphere.
Equipped with adaptive suspension and precise steering,
the A5 Sportback delivers a dynamic yet comfortable
ride. Audi’s Mild Hybrid System enhances efficiency
by recuperating energy during braking, optimizing fuel
economy without sacrificing performance. Advanced
driver assistance systems, including adaptive cruise
control, lane departure warning, and park assist, ensure
a safer, more intuitive driving experience.
The 2025 Audi A5 Sportback redefines what a luxury
sportback can be, offering a balance of power, elegance,
and versatility. Its introduction to the UAE market
caters to drivers seeking a refined yet exhilarating ride,
setting a new benchmark in the premium segment. With
its blend of performance, advanced technology, and sophisticated
design, the A5 Sportback stands as a compelling
choice for those who desire both practicality and
driving excitement in one seamless package.
15 \ Mar 2025

FinTech
WEALTH 3.0
RISE OF PREDICTIVE FINANCE
IN HIGH-STAKES INVESTMENT
MANAGEMENT
In today’s rapidly evolving financial landscape, predictive
finance is revolutionising wealth management in the UAE.
Powered by AI and fintech, Wealth 3.0 is reshaping investment
strategies with data-driven precision. This article
explores how these innovations are driving high-stakes
decisions, their impact on UAE’s investment ecosystem,
and why firms must embrace this shift or risk being left
behind.
The field of wealth management is
undergoing rapid evolution, primarily
influenced by advancements in
predictive finance and artificial intelligence,
which are catalyzing substantial
changes in strategic approaches. In the
United Arab Emirates, these changes
are particularly evident as financial
technology innovations and predictive
analytics redefine the management of
high-value investments. Organizations
that do not adjust their strategies may
find themselves at a disadvantage in an
increasingly competitive and dynamic
environment.
16 \ Mar 2025

thetechnologyexpress.com
The Rise of Predictive Finance in the
UAE
Predictive finance uses artificial intelligence,
big data, and machine learning
to anticipate market trends and inform
better investment decisions. These
technologies are now at the core of
high-stakes investment management in
the UAE’s burgeoning financial sector.
The Dubai International Financial Centre
(DIFC) is leading the charge with
the recently launched ‘Dubai AI & Web
3.0 Campus,’ which aims to attract over
500 fintech companies and create more
than 3,000 jobs by 2028. This initiative
underscores the UAE’s commitment to
becoming a global fintech hub.
Key Benefits of Predictive Finance
Enhanced Decision-Making: AI-driven
models offer data-driven insights, helping
investors identify profitable opportunities
and reduce risks.
1. Real-Time Market Monitoring: Predictive
tools allow firms to stay updated on
changing market conditions, ensuring
they are always one step ahead.
2. Customised Client Solutions: Wealth
managers can offer tailored investment
strategies based on individual risk appetites
and financial goals.
Why Predictive Finance Matters for
UAE Investors
Predictive finance has evolved from being
a mere technological upgrade to a
vital necessity in the UAE’s competitive
investment landscape. Several factors
underscore its growing importance.
Economic diversification is a key driver.
The UAE’s push to diversify its economy,
especially in fintech, renewables, and
healthcare, has created a need for smarter,
data-driven investment strategies.
Predictive finance enables investors to
make informed decisions that align with
the country’s dynamic growth agenda.
The UAE’s rising population of high-networth
individuals (HNWIs) also intensifies
the demand for personalised, sophisticated
wealth management services.
Firms that adopt predictive finance can
offer tailored investment plans, boosting
client retention and satisfaction.
Additionally, global economic uncertainties
and market volatility highlight
the importance of predictive finance. By
leveraging AI and data analytics, firms
can mitigate risks and optimise returns
even in fluctuating markets.
According to a recent report, the global
fintech market is valued at $340.1 billion,
with AI in fintech expected to grow to
$50 billion in five years. The UAE, as
a regional leader, is well-positioned to
capture a substantial share of this expanding
market.
Challenges and Risks of Predictive
Finance
While predictive finance offers numerous
advantages, it also comes with potential
pitfalls:
Data Quality Issues: AI models are only
as good as the data they are fed. Inaccurate
or incomplete data can lead to
flawed predictions.
Over-Reliance on Automation: While
automation is useful, it should not replace
human judgement entirely. Critical
investment decisions still require a
human touch.
Cybersecurity Risks: As financial institutions
adopt more digital solutions, the
risk of cyberattacks increases. Strengthening
cybersecurity measures is crucial.
Regulatory Compliance: The UAE’s regulatory
framework is evolving to accommodate
fintech innovations. Firms must
ensure compliance to avoid penalties
and maintain investor trust.
Navigating the Future: What UAE Firms
Should Do
To stay ahead in the predictive finance
revolution, wealth management firms in
the UAE should focus on the following
strategies:
1. Invest in AI Training: Upskilling staff
on AI and data analytics is essential to
fully leverage predictive tools.
2. Strengthen Cybersecurity: Robust
cybersecurity measures should be a top
priority to protect sensitive financial data.
3. Adopt a Hybrid Model: Combining
predictive finance with human expertise
can lead to more balanced and informed
investment decisions.
4. Monitor Regulatory Changes: Staying
updated on the latest fintech regulations
will help firms navigate the evolving financial
landscape smoothly.
The Road Ahead: FinTech Innovation
and Wealth 3.0
Looking ahead, the UAE’s wealth management
sector is set to benefit significantly
from ongoing fintech advancements.
Emerging technologies such as decentralised
finance (DeFi), tokenised assets,
We will develop and
implement sustainable
financial policies to promote
economic growth,
create a competitive
business environment,
strengthen international
economic relations
and build trust and
transparency.”
H.H. Sheikh Maktoum bin Mohammed
bin Rashid Al Maktoum,
Deputy Ruler of Dubai, Deputy Prime
Minister and Minister of Finance
and robo-advisors will play a critical role
in shaping the next phase of Wealth 3.0.
Investors should keep an eye on how
the DIFC’s Web 3.0 Campus initiative
unfolds, as it will be a bellwether for
future fintech developments in the region.
Additionally, wealth managers must
continue adapting to changing market
dynamics by embracing predictive finance
as a core part of their strategies.
Will your firm leverage predictive finance
to its full potential, or will it struggle
to keep up with the changing tides? The
decision could determine its long-term
success in the UAE’s rapidly evolving
investment ecosystem.
Mar 2025 / 17

FINTECH NEWS
DIFC Celebrates 20th
Anniversary with 26%
Increase in Active
Companies and AED
1.78 Billion Revenue
in 2024
In 2024, Dubai International Financial
Centre (DIFC) marked its 20th anniversary
by achieving a 26% growth
in active companies, totaling 5,523,
and generating AED 1.78 billion in revenue,
a 37% increase from the previous
year.
Saudi Arabia’s Fintech
Funding Surges 391%
in H1 2024 to $66 Million
In the first half of 2024, Saudi Arabia’s
fintech sector experienced a 391%
year-on-year increase in funding, totaling
$66 million, up from $13 million in
the same period last year. This growth
was driven by significant investments in
companies like Moyasar, Abyan Capital,
and SiFi.
Tokinvest and HKVAX
Partner to Expand
Tokenized Asset Markets
Tokinvest, a marketplace for real-world
asset tokenization, and
Hong Kong Virtual Asset Exchange
(HKVAX) have announced a strategic
partnership to enhance the tokenized
asset ecosystem. This collaboration
aims to integrate Tokinvest’s asset
tokenization expertise with HKVAX’s
trading platform, providing investors
with access to a broader range of tokenized
assets.
DIFC Launches Prop-
Tech API to Enhance
Real Estate Data
Access
On February 12, 2025, Dubai International
Financial Centre (DIFC)
introduced a new Application
Programming Interface (API) solution,
granting third parties access to comprehensive
real estate data. This initiative
aims to boost transparency and attract
international investors, aligning with the
Dubai Real Estate Sector Strategy 2033.
Careem Pay Expands Remittance Service to 18
Additional European Countries
Careem Pay has broadened its
international remittance service,
enabling UAE residents
to transfer funds to bank accounts in
18 new European countries, including
Austria, Belgium, and Croatia. This ex-
pansion offers competitive exchange
rates, up to 50% cheaper than traditional
banks, and real-time processing
through SEPA transfers. Careem Plus
members benefit from zero-fee transfers.
18 \ Mar 2025

thetechnologyexpress.com
Tamara and Mastercard Introduce Virtual Payment
Card to Expand UAE’s BNPL Market
Tamara, a leading Buy Now, Pay
Later (BNPL) provider, has partnered
with Mastercard to launch
a virtual payment card in the UAE. This
initiative aims to enhance Tamara’s
product offerings through value-added
services provided by Mastercard,
facilitating flexible, interest-free installment
payments for consumers.
UK Fintech Firms
Accelerate MENA’s
Digital Transformation
UK fintech companies are significantly
contributing to the Middle
East and North Africa’s (MENA)
digital transformation. Revolut, valued
at $33 billion in 2021, has expanded
into the UAE, while Argentex has established
a subsidiary in Dubai. These
moves enhance financial connectivity
and innovation in the region.
Saudi Arabia’s BNPL
Market Projected to
Reach $2.48 Billion by
2030; Tabby Plans IPO
Saudi Arabia’s Buy Now, Pay Later
(BNPL) market is expected to
grow from $1.54 billion in 2025
to $2.48 billion by 2030, at a CAGR
of over 10%. Leading BNPL provider
Tabby has raised $160 million in a Series
E round, doubling its valuation to
$3.3 billion, and is preparing for an IPO
within 18 months.
Tabby Raises $160
Million, Valuation
Soars to $3.3 Billion
Ahead of IPO
In February 2025, Tabby, the Middle
East’s leading Buy Now, Pay Later
(BNPL) provider, secured $160 million
in Series E funding, elevating its
valuation to $3.3 billion. The round
was led by Blue Pool Capital and Hassana
Investment Company. Tabby
plans to go public within 18 months.
Paymentology and
Mamo Partner to
Enhance SME Financial
Inclusion in UAE
On February 18, 2025, Paymentology
and Mamo announced
a strategic partnership to provide
virtual Visa prepaid cards linked
to Mamo’s platform, enabling SMEs to
efficiently manage payments and expenses.
Mar 2025 / 19

Future AI
ABU DHABI’S AI-
GOVERNED FUTURE
WHAT 2027 COULD POSSIBLY
LOOK LIKE
Abu Dhabi is set to become the world’s first fully AI-native
government by 2027, revolutionising governance
through artificial intelligence, smart infrastructure, and
digital policies. The Abu Dhabi Government Digital Strategy
2025-2027, backed by AED 13 billion, aims to integrate
AI across government operations, enhance efficiency,
and attract global investments.
In January 2025, the Abu Dhabi Government
unveiled its Digital Strategy 2025-
2027, allocating AED 13 billion to foster
innovation and technology adoption over
the next two years. This initiative, led by
the Department of Government Enablement
(DGE) in collaboration with local
entities, seeks to position Abu Dhabi as
a global leader in AI-driven governance.
Key partnerships have been established
with the Mohamed bin Zayed University
of Artificial Intelligence for upskilling, the
20 \ Mar 2025

Advanced Technology Research Council
(ATRC) for developing large language
models, and G42 for AI infrastructure
development.
The strategy emphasizes the integration
of AI across all government
operations, aiming for 100% adoption
of sovereign cloud computing and complete
digitization and automation of processes.
Initiatives like the third evolution
of the TAMM platform (TAMM 3.0) and
the Abu Dhabi Program for Effortless
Customer Experience are foundational
to this transformation, focusing on AI,
sustainability, cloud computing, and
data analytics.
Sheikh Tahnoun bin Zayed Al Nahyan,
the UAE’s National Security Adviser
and a prominent figure in the nation’s AI
initiatives, oversees a $1.5 trillion sovereign
wealth empire, including the AI
conglomerate G42. Founded in 2018,
G42 has made significant strides in the
Middle East tech industry, encompassing
areas like biotechnology and surveillance.
The firm collaborates with global tech
leaders, recently securing a $1.5 billion
deal with Microsoft to enhance AI capabilities
in the region.
Implications for Businesses and Investments
The integration of AI into government
operations is poised to significantly impact
businesses and investments in the
UAE and the broader Gulf Cooperation
Council (GCC) region. By streamlining
processes and enhancing efficiency,
AI-driven governance can reduce operational
costs and improve service delivery,
making the UAE an even more attractive
destination for investors. The strategy
is expected to contribute over AED 24
billion to Abu Dhabi’s GDP by 2027, underscoring
the economic potential of
this digital transformation.
Moreover, the focus on upskilling the
workforce through collaborations with
academic institutions ensures that the
local talent pool is prepared to meet the
demands of an AI-driven economy. This
commitment to human capital development
not only benefits businesses by
providing a skilled workforce but also
fosters innovation and competitiveness
within the region.
The UAE’s AI market is projected to
grow from USD 3.47 billion in 2023-2024
to USD 46.33 billion by 2030, highlighting
the substantial investment opportunities
in the sector. Additionally, AI is expected
to contribute approximately 14% to the
nation’s GDP by 2030, equivalent to USD
96 billion, positioning the UAE as a leader
in AI adoption within the Middle East.
Future Outlook
As Abu Dhabi progresses towards its
2027 goal, several actionable insights
emerge for stakeholders:
Businesses: Companies operating in the
UAE should proactively adopt AI technologies
to align with the government’s digital
transformation. This includes investing
in AI solutions that enhance operational
efficiency, customer engagement, and
The Abu Dhabi Government
Digital Strategy
2025-2027 reflects our
leadership’s vision of
being an AI-native government,
seamlessly
integrating AI across
all government systems
for a future that is proactive,
agile and fully
technology-enabled.”
H.E. Ahmed Hisham Al Kuttab,
Chairman of the Department of Government
Enablement, Abu Dhabi
thetechnologyexpress.com
data security.
Investors: The substantial government
investment in AI infrastructure presents
lucrative opportunities. Investors should
consider ventures that complement the
AI-driven ecosystem, such as startups
specializing in AI applications, data analytics,
and cloud computing services.
Policy Makers: Continuous development
of robust AI governance frameworks is
essential. Policymakers must balance
innovation with ethical considerations,
ensuring that the deployment of AI technologies
aligns with societal values and
legal standards.
The UAE’s strategic focus on AI is
further evidenced by significant investments
and partnerships. In February
2024, the nation announced a USD 500
million investment to bolster research
and development in AI and emerging
technologies. Additionally, collaborations
with global tech giants, such as
the partnership between G42 and Microsoft,
aim to enhance AI capabilities and
infrastructure within the region.
Abu Dhabi’s commitment to becoming
an AI-native government by 2027 is set
to redefine the regional tech landscape.
This forward-thinking approach not only
enhances governmental operations but
also creates a conducive environment
for business growth and investment,
positioning the UAE and the GCC at the
forefront of the global digital economy.
The Abu Dhabi Government Digital
Strategy 2025-2027 allocates AED 13 billion
to integrate AI across all government
services, aiming for 100% adoption of
sovereign cloud computing and complete
digitization of processes. Collaborations
with institutions like the Mohamed bin
Zayed University of Artificial Intelligence
and global tech giants further bolster
this initiative.
Abu Dhabi’s commitment to becoming
the world’s first fully AI-native government
by 2027 exemplifies its dedication
to innovation and technological advancement.
Through strategic investments
and robust policies, the emirate is
positioning itself as a global leader in
AI-driven governance. Collaborations
with institutions like the Mohamed bin
Zayed University of Artificial Intelligence
and global tech giants further enhance
its AI capabilities. Hosting events like the
Ai Everything Global Summit & Expo in
2026 underscores Abu Dhabi’s role as
a nexus for AI dialogue and investment,
offering a model for nations worldwide
to emulate.
Mar 2025 / 21

UAE Tech NEWS
UAE Launches Digital
Platform to Monitor
Prices of Essential
Commodities
The UAE has introduced a digital
‘Price Monitor’ platform to track
daily prices of staple foods and
essential goods, ensuring consumers
have access to fair pricing. This initiative
enhances market transparency
and allows consumers to report unjustified
price increases directly through
the platform.
Space42 and EDGE Forge Joint Venture to
Boost UAE’s Earth Observation Capabilities
Space42 and EDGE have signed
a Memorandum of Understanding
to establish a strategic joint
venture aimed at enhancing the UAE’s
sovereign space capabilities. This collaboration
will develop a comprehensive
Earth Observation ecosystem,
integrating advanced technologies
to manufacture, deploy, and operate
Earth Observation assets. The initiative
aligns with the UAE’s Space Strategy
2030, focusing on economic diversification
and sustainability.
RTA Launches Smart
Assessment System
for Cycling and
E-Scooter Tracks
Dubai’s Roads and Transport Authority
(RTA) has introduced an
integrated platform connecting
service providers’ systems to its Enterprise
Command and Control Centre
(EC3). This platform monitors over
2,500 e-scooters across 21 regions,
enhancing safety and operational efficiency.
Snapchat Unveils
Exclusive AR Mall &
Sponsored Snaps For
GCC Users Ahead Of
Ramadan 2025
Snapchat has introduced new
features tailored for users in the
Gulf Cooperation Council (GCC)
region ahead of Ramadan 2025. These
include Sponsored Snaps, enabling
brands to deliver full-screen vertical
video messages directly into users’
Chat inboxes, and an Augmented Reality
(AR) Virtual Mall, launching on the first
day of Ramadan, offering an immersive
shopping experience.
Expo City Dubai, Heriot-Watt
University
Launch UAE Robotarium
To Drive Robotics
Innovation
Expo City Dubai and Heriot-Watt
University have unveiled the UAE
Robotarium, a cutting-edge robotics
research hub. The collaboration aims to
advance autonomous systems and AI,
supporting the UAE’s innovation goals.
The initiative will facilitate the development
of over 50 robotics projects
annually.
22 \ Mar 2025

thetechnologyexpress.com
Dubai Unveils Air Taxi
Prototype at Museum
of the Future
Dubai’s Museum of the Future
presents a prototype air taxi developed
by Joby Aviation, in collaboration
with the Roads and Transport
Authority (RTA). The eco-friendly
electric taxi features vertical take-off
and landing, aiming to reduce carbon
emissions. Set to launch by 2026, this
innovation marks a major step in Dubai’s
urban mobility transformation.
Dubai Unveils Air Taxi Prototype at Museum of
the Future
ReLoop, a UAE-based app, allows
users to recycle food waste
from the comfort of their homes.
Co-founded by Youssef Chehade and
Mohammad Abdulmoti, it collects
waste and transforms it into sustainable
resources, offering a hassle-free
solution to promote eco-conscious
living. The service is now available
across the UAE.
eToro Adds ADX-Listed
Stocks to Trading and
Investment Platform
EToro has expanded its offerings
by adding Abu Dhabi Securities
Exchange (ADX)-listed stocks to
its platform, enabling users to trade
and invest in a broader range of UAE
equities. This move aims to boost investor
access to the region’s growing
financial market.
Abu Dhabi’s DMT
Unveils AI-Powered
Digital Legislation
Encyclopaedia
The Department of Municipalities
and Transport (DMT) in Abu
Dhabi has launched an AI-driven
digital legislation encyclopaedia to enhance
legal awareness and accessibility.
The platform aims to streamline
access to municipal laws and regulations,
boosting public understanding
and compliance with the latest legal
frameworks.
e& enterprise Partners
with PayPal to Boost
UAE Business Payments
E& enterprise has teamed up with
PayPal to offer expanded digital
payment solutions for UAE businesses.
This partnership aims to enhance
payment flexibility and support the
growing e-commerce sector, providing
enterprises with streamlined access to
global payment services and boosting
their operational efficiency.
Mar 2025 / 23

24 \ Mar 2025
COVER

thetechnologyexpress.com
STORY
25 \ Mar 2025

30 pioneers in smart home tech
ALI
RAHMANPOUR
CHIEF EXECUTIVE OFFICER
SMARTZI
Ali Rahmanpour is an entrepreneur and engineer from
Tehran, Iran. He earned his Bachelor of Science in
Electrical Engineering (Communications) in 2012 and
a Master of Science in Secure Communications in
2015, both from the Iran University of Science and Technology
(IUST). His academic background laid a strong foundation
for his ventures into the Internet of Things (IoT) and smart
solutions.
In 2021, Ali co-founded Smartzi, an AI-driven platform that
transforms properties and hotels into sustainable, personalized
living spaces. Smartzi integrates various IoT devices into a
single interface, allowing users to manage all their smart devices
seamlessly. The platform’s AI assistant enhances user
experience by optimizing the benefits of connected devices.
Under Ali’s leadership, Smartzi has achieved significant
milestones. The company was accepted into the MIT DesignX
acceleration program in 2024, reflecting its innovative approach
and potential in the IoT sector. Additionally, Smartzi
was selected for the Arab IoT and AI Challenge 2023 in the
UAE region, underscoring its commitment to advancing IoT
and AI technologies in the Middle East.
Ali’s expertise extends beyond entrepreneurship into
academia and thought leadership. He has contributed to
the field through presentations and publications, including
topics like “Low Power Wide Area Networks (LPWANs): The
Required Wireless Infrastructure for Smart Cities,” delivered
in Persian. His work emphasizes the importance of robust
wireless infrastructures.
Amro Moemen is a professional with a background
in engineering and project management, currently
involved in the smart home sector. His work at Samsung
has focused on integrating smart TVs and other
devices into the broader smart home ecosystem.
Moemen has contributed to promoting Samsung’s latest
smart TVs, which are equipped with advanced AI features
such as AI meal planning and a smarter Bixby assistant. These
TVs serve not only as entertainment hubs but also as central
control points for various smart devices, including Samsung’s
Family Hub refrigerators and smart home appliances. Users
can manage their smart home devices directly from their TVs,
enhancing convenience and user experience.
Beyond TVs, Moemen has been involved in the integration
of other Samsung smart devices, such as the Smart Oven
with hot blast technology and AI Energy Mode-enabled air
conditioners. These devices are designed to simplify daily life
by offering features like automated cooking and energy-efficient
operation. Moemen’s work aligns with Samsung’s vision
of transforming homes into intelligent, connected spaces
where technology enhances daily living. His contributions
have helped position Samsung as a leader in the smart home
market, offering consumers a comprehensive and user-friendly
smart home experience.
AMRO
MOEMEN
REGIONAL PRODUCT MANAGER
SAMSUNG ELECTRONICS
26 \ Mar 2025

thetechnologyexpress.com
ARAFAT
EL-IMAM
CHIEF EXECUTIVE OFFICER
NORWIE
Arafat EL-Imam is an accomplished entrepreneur and
strategic growth expert, currently serving as the
Chief Executive Officer (CEO) of NORWIE, a leading
company specializing in tech and media production.
With a proven track record in digital transformation and
business innovation, EL-Imam has established himself as a
driving force behind the success of startups and high-growth
businesses in the Middle East.
As CEO of NORWIE, EL-Imam focuses on leveraging cutting-edge
technologies to revolutionize industries. He is
dedicated to empowering startups by providing strategic
guidance, fostering innovation, and driving sustainable growth.
His expertise spans multiple domains, including digital media
production, tech solutions, and strategic business development.
EL-Imam’s leadership style emphasizes collaboration and
adaptability, enabling NORWIE to stay ahead in the rapidly
evolving tech landscape. His vision for the company includes
harnessing emerging technologies such as artificial intelligence
(AI), Internet of Things (IoT), and cloud computing
to deliver transformative solutions for clients.
In addition to his role at NORWIE, EL-Imam is recognized for
his thought leadership. He actively shares insights on highgrowth
strategies and startup success through professional
platforms like LinkedIn. His contributions continue to inspire
entrepreneurs and businesses striving for excellence in the
tech and media sectors.
Ashraf Nouri, CEO of Smart Citizens, stands at the
forefront of the UAE’s smart home revolution. With
a strong academic background from The British
University, Nouri has transformed Smart Citizens
into a leading force in smart home automation across Dubai
and the UAE.
Under Nouri’s visionary leadership, Smart Citizens has developed
a comprehensive suite of intelligent living solutions.
The company’s innovations include AI-driven home automation
systems, advanced security features, and energy
management tools, all accessible through their proprietary
Smart Citizens app.
Nouri’s commitment to cutting-edge technology is evident
in the company’s integration of AI-enabled behavioral analytics,
which has significantly reduced false alarms in security
systems. This innovative approach has not only enhanced
home security but also improved overall user experience.
Smart Citizens’ success under Nouri’s guidance is reflected
in impressive metrics: an ISO 9001:2015 certification,
over 90% customer satisfaction, and a 99% on-time project
delivery rate. The company has completed more than 50
successful smart home projects, achieving up to 15% energy
savings for clients.
As Smart Citizens expands its reach, aligning with regional
initiatives like Saudi Arabia’s Vision 2030, Dr. Nouri continues
to drive innovation in smart home technology. His efforts
are shaping the future of intelligent living spaces in the UAE
and beyond, cementing his position as a key innovator in
the region’s smart home technology landscape.
ASHRAF
NOURI
CHIEF EXECUTIVE OFFICER
SMART CITIZENS
Mar 2025 / 27

30 pioneers in smart home tech
ASIM
SAJWANI
FOUNDER & CEO
DISRUPT-X
Asim Sajwani, CEO and Founder of Disrupt-X, is a prominent
figure in the smart home technology landscape
of the Middle East. With over two decades of experience
in the IT and telecommunications sectors,
Sajwani has been instrumental in driving innovation in IoT and
smart home solutions.
At Disrupt-X, Sajwani spearheads the development of ALEF,
a cloud-agnostic IoT platform that offers over 100 readyto-use
cases, including smart home applications. Under his
leadership, the company has integrated cutting-edge technologies
such as LoRaWAN® Network Servers and digital
twin capabilities, enhancing the functionality and efficiency
of smart home systems.
Sajwani’s vision extends beyond individual smart devices to
creating fully integrated, AI-powered home ecosystems. His
work focuses on developing solutions that improve energy
efficiency, security, and overall quality of life for homeowners.
The ALEF platform, for instance, enables real-time monitoring
and remote management of smart home assets, even in areas
with poor cellular connectivity.
Prior to founding Disrupt-X, Sajwani held leadership positions
at Accenture and EnGenius Technologies, where he
contributed to the development of innovative wireless solutions.
His expertise in long-range, high-powered wireless
communications has been crucial in advancing smart home
technologies that offer seamless connectivity across entire
properties.
Brij Sharma is a seasoned professional currently serving
as the Engineering Director for LG Electronics B2B
Middle East & Africa, based in Dubai, United Arab
Emirates. With over 15 years of experience in the HVAC
industry, Sharma has established himself as a key figure in
LG’s regional operations, particularly in the B2B HVAC sector.
In his role, Sharma leads the Sales Engineering Department
at LG Middle East Regional HQ, overseeing the company’s
B2B HVAC business across the Middle East and Africa. His
responsibilities include developing and implementing business
strategies, managing key accounts, and driving product
innovation in the region’s competitive HVAC market.
Sharma’s expertise spans various aspects of the HVAC
industry, including VRF systems, DX solutions, and air-side
products. He has played a crucial role in developing the Middle
East VRF market since its inception in 2007, showcasing
his long-standing commitment to the industry’s growth in
the region.
Known for his strong technical and presentation skills,
Sharma excels in consultative sales, business development,
and channel management. His leadership has been instrumental
in LG’s efforts to provide smart energy solutions and
high-efficiency HVAC systems tailored to the unique climate
challenges of the Middle East and Africa.
Sharma’s career at LG has seen him contribute significantly
to the company’s position as a leading provider of innovative
HVAC solutions in the region, aligning with LG’s global
vision of creating a smarter, more sustainable future through
advanced technology.
BRIJ
SHARMA
ENGINEERING DIRECTOR
LG ELECTRONICS, B2B
MIDDLE EAST & AFRICA
28 \ Mar 2025

thetechnologyexpress.com
DIMA
KANDALAFT
SENIOR DIRECTOR OF COUNTRY
DIGITAL ACCELERATION FOR
MIDDLE EAST & AFRICA
CISCO
As the Senior Director of Country Digital Acceleration
for Middle East & Africa at Cisco, Dima Kandalaft is at
the forefront of smart home technology innovation in
the region. With over 25 years of experience in the IT
industry, Kandalaft has been instrumental in advancing digital
transformation initiatives that include smart home solutions.
In her role, Kandalaft has spearheaded projects that leverage
Internet of Things (IoT) technology for building future-proof,
sustainable, and smart buildings. Her collaboration with regional
real estate developers, such as ROSHN Group in Saudi
Arabia, has explored the use of state-of-the-art technologies
for energy efficiency and smart building management.
Kandalaft’s efforts have contributed to the deployment of
Cisco’s cutting-edge technologies in innovation hubs across
the Middle East, fostering the development of connected
communities. Her work aligns with Cisco’s vision of creating
smart and sustainable living spaces, integrating advanced
Wi-Fi solutions like the recently introduced Wi-Fi 7 access
points to enhance connectivity in smart homes.
Through initiatives like the Cisco Product Innovation Lab,
Kandalaft has empowered small and medium enterprises in
the UAE to innovate in the smart home sector, driving the
adoption of digital solutions that transform residential experiences.
Her leadership continues to shape the future of
smart living in the Middle East, positioning the region as a
leader in smart home technology adoption and innovation.
Haris Maruthullathil is a driving force in the UAE’s smart
home technology sector, leveraging his entrepreneurial
spirit and technical expertise to revolutionize the way
people live and work. As the Founder and CEO of
Zyonz Technologies, he has spearheaded the development
of innovative smart home solutions that enhance comfort,
security, and energy efficiency.
Under his leadership, Zyonz Technologies has become a
leading provider of comprehensive smart home solutions,
focusing on automation, energy conservation, and security
for residential and commercial properties. The company’s
expertise extends to custom-designed systems that seamlessly
integrate lighting, climate control, entertainment, and
security features.
Maruthullathil’s commitment to innovation is evident in
Zyonz’s latest developments. The company recently introduced
the ZYONZ Smart Irrigation System, which uses
weather data and soil moisture information to automate plant
watering, demonstrating a focus on eco-friendly and efficient
home solutions.
His vision extends beyond individual homes to smart buildings
and offices, with Zyonz offering solutions that enhance
comfort, safety, and energy efficiency across various scales.
Maruthullathil’s approach to smart home technology emphasizes
user-friendly interfaces and personalization options, making
advanced home automation accessible to a wider audience.
As Dubai continues its journey towards becoming a smart
city, Maruthullathil’s contributions through Zyonz Technologies
are helping to set new standards in residential and
commercial smart technology integration.
HARIS
MARUTHULLATHIL
FOUNDER & CEO
ZYONZ TECHNOLOGIES
Mar 2025 / 29

30 pioneers in smart home tech
HELMUT VON
STRUVE
CHIEF EXECUTIVE OFFICER
SIEMENS MIDDLE EAST
Helmut von Struve has been the CEO of Siemens in
the Middle East and UAE since May 2020. With over
two decades of experience, he has held leadership
roles across the UAE, Libya, Germany, and Pakistan.
An engineer and business executive, von Struve focuses on
integrating advanced technologies like AI, cybersecurity, 5G,
and automation into solutions that enhance infrastructure
and manufacturing.
Under his leadership, Siemens has made significant advancements
in smart home technology in the region. In April
2024, Siemens partnered with Aldar Properties to develop
Saadiyat Grove in Abu Dhabi, implementing a cloud-based
smart district management system. This system aims to improve
energy efficiency, security, and comfort for residents
through real-time data analytics.
Siemens also supplied automation and building technology
for Bustanica, the world’s largest vertical farm in Dubai, showcasing
its commitment to sustainable urban living solutions.
Von Struve has been a strong advocate for smart city
concepts, emphasizing the role of IoT and AI in creating
interconnected ecosystems that enhance comfort, safety,
and environmental sustainability.
Through these initiatives, von Struve has positioned Siemens
as a leader in smart home and urban technologies in
the Middle East, driving the transformation of living spaces
to be more intelligent, efficient, and sustainable.
Hisham El-Zahhar, Managing Director of Digital Homes
in the UAE, has played a key role in advancing smart
home technology in the region. Under his leadership,
the company has introduced groundbreaking innovations,
including the aura Smart Thermostat. This device allows
users to control air conditioning systems via smartphones or
voice commands and learns user preferences over time to
optimize cooling schedules for comfort and energy efficiency,
addressing the UAE’s climate control needs.
El-Zahhar has emphasized the importance of integrated
smart home systems, advocating for seamless communication
between devices, allowing centralized control of lighting,
security, and climate. This approach enhances convenience
and energy efficiency.
The company has also expanded into specialized IoT solutions,
including air quality monitoring and vape detection
systems, aimed at improving health and safety in schools and
commercial establishments. Under his direction, Digital Homes
was recognized as the “Residential Automation Specialists
of the Year” in 2023 by CorporateLiveWire’s Innovation and
Excellence Awards.
El-Zahhar is also dedicated to educating consumers on
smart home technologies, sharing insights on systems that
enhance security and convenience, especially for frequent
travelers. In summary, his leadership has positioned Digital
Homes as a pioneer in smart home innovation, setting new
standards for intelligent living environments.
HISHAM-EI-
ZAHHAR
MANAGING DIRECTOR
DIGITAL HOMES
30 \ Mar 2025

thetechnologyexpress.com
KALYAN
BABU S
CO-FOUNDER & COO
IKONHOUSE LLC
Kalyan Babu S is the Co-Founder and Chief Operating
Officer (COO) of IKONHOUSE LLC, a Dubai-based
company specializing in smart home solutions and
luxury living experiences. With over two decades of
experience in the technology and lifestyle innovation sectors,
Kalyan has played a pivotal role in establishing IKONHOUSE
as a leader in home automation, audio-visual solutions, and
premium furniture design in the UAE and Middle East.
Founded in June 2010, IKONHOUSE under Kalyan’s leadership
offers a unique blend of technology and design, creating
ultimate living experiences through premium home cinema
systems, media rooms, home and office automation, luxury
lighting, and designer furniture solutions. Kalyan’s vision
emphasizes the integration of cutting-edge technology with
aesthetic appeal to enhance lifestyle and create futuristic
living spaces.
Prior to co-founding IKONHOUSE, Kalyan held significant
positions in companies like Omniyat Official and Wipro
Technologies, where he developed expertise in IT services,
technology infrastructure, and smart building solutions. His
educational background includes a B.Tech in Electronics &
Communications Engineering from Andhra University and a
Master’s degree in Foreign Trade from Pondicherry University.
Kalyan’s innovative approach and technical acumen have
been instrumental in positioning IKONHOUSE at the forefront
of the smart home technology sector in the UAE, catering to
elite homes, offices, and commercial spaces with bespoke,
integrated solutions
Khaled Hashem, appointed President of Honeywell’s
Middle East and Africa (MEA) region in January 2024,
has played a key role in aligning the company’s strategic
initiatives with global technological trends, particularly
in automation, aviation, and energy transition. Since joining
Honeywell in 2016 as President for Egypt and Libya, Hashem
expanded his responsibilities to oversee North Africa in 2019,
enhancing operational efficiency and customer engagement.
His experience with General Electric and ExxonMobil adds a
diverse perspective on technological integration and market
dynamics.
Under his leadership, Honeywell has strengthened its
commitment to smart infrastructure, focusing on automation
technologies that improve convenience, security, and energy
efficiency in smart homes. Recognizing the shift toward
sustainable energy, Hashem has guided Honeywell’s development
of smart home products promoting energy efficiency
and renewable energy integration, reducing environmental
impact and providing cost savings to consumers.
Hashem’s focus on regional needs has led to the development
of products tailored to local preferences in the MEA region,
increasing adoption and customer satisfaction. Through his
strategic leadership, Hashem has positioned Honeywell as a
key player in the smart home sector, driving innovation and
enhancing the quality of life for homeowners in the region.
KHALED
HASHEM
PRESIDENT
HONEYWELL, MIDDLE EAST
& AFRICA
Mar 2025 / 31

30 pioneers in smart home tech
MOHAMMAD
KHALID
VICE PRESIDENT & GENERAL MANAGER
JOHNSON CONTROLS,
MIDDLE EAST AND AFRICA
Mohammad Khalid is the Vice President and General
Manager for the Middle East and Africa (MEA) region
at Johnson Controls, a global leader in smart,
sustainable building solutions. Appointed in June
2022, he brings over 25 years of experience in sales, operations,
and technology, driving innovation in the smart home
sector across the MEA region.
Under his leadership, Johnson Controls has integrated the
OpenBlue digital platform into residential settings, using artificial
intelligence and the Internet of Things (IoT) to enhance
energy efficiency, security, and occupant comfort. OpenBlue
allows homeowners to monitor and control their living spaces
in real-time, promoting sustainability and responsive living.
One key achievement is the BEEAH Headquarters in Sharjah,
recognized as the first fully AI-integrated building in the
Middle East. The building received the OpenBlue Pioneer
“Blueprint of the Future” award in February 2023 and operates
at LEED Platinum standards, targeting net-zero emissions.
The project’s innovations are now being applied to residential
developments.
Khalid has also fostered collaborations with property developers
and partners to advance smart home technologies
and sustainable practices, emphasizing renewable energy
and efficient resource management. His customer-focused
approach includes workshops and seminars to promote the
benefits of smart homes across the MEA region.
Mohammad Zakhour, the dynamic Chief Operating
Officer of Syncrow IOT, is a driving force behind
the Internet of Things (IoT) revolution in the UAE’s
smart home sector. With over 15 years of experience
in electrical engineering and management, Zakhour
brings a wealth of knowledge to the rapidly evolving field
of home automation.
At Syncrow, Zakhour has been instrumental in developing
and implementing innovative IoT solutions that are reshaping
the concept of smart living. His expertise lies in creating
seamless integrations between various smart devices and
systems, enabling UAE residents to experience unprecedented
levels of comfort, security, and energy efficiency
in their homes.
Zakhour’s approach to smart home technology goes beyond
mere convenience. He has been a vocal advocate for
leveraging IoT to address broader societal challenges, such
as energy conservation and sustainable living. His leadership
has guided Syncrow in creating unique, tailored solutions that
not only meet the specific needs of UAE consumers but also
align with the country’s smart city initiatives.
Through his work, Zakhour continues to push the boundaries
of what’s possible in smart home technology, cementing
his position as a key innovator in the UAE’s tech landscape.
MOHAMMAD
ZAKHOUR
CHIEF OPERATING OFFICER
SYNCROW IOT
32 \ Mar 2025

thetechnologyexpress.com
MUHANNAD
AYOUB
FOUNDER, CEO & MANAGING DIRECTOR
ALAYOUBI TECHNOLOGIES
Muhannad Ayoub is a pioneering figure in the UAE’s
smart home industry. Since establishing the company
in 2003, Ayoub has been instrumental in
driving the adoption of smart technologies across
residential and commercial sectors in the region.
Under Ayoub’s leadership, Alayoubi Technologies has
become a leading provider of comprehensive smart home
solutions in the UAE. The company’s offerings span a wide
range of smart home technologies, including lighting control,
HVAC systems, audio solutions, door control, video intercom,
and advanced security systems.
Ayoub’s vision emphasizes the seamless integration of
technology into daily life, focusing on user-friendly interfaces
and customizable solutions. His customer-centric approach
is evident in his statement: “We are committed to total customer
satisfaction by identifying their specific needs, translating
them into Quality products, and providing dependable
after-sales services.”
As CEO, Ayoub has overseen the company’s expansion
across Dubai, Sharjah, and Abu Dhabi, contributing significantly
to the UAE’s smart city initiatives. His commitment to
innovation and quality has positioned Alayoubi Technologies
as a key player in the region’s rapidly evolving smart home
market, helping to shape the future of intelligent living in
the Middle East.
Mourad Alem is the General Manager for Southeast
Europe, Middle East, and Africa (MEA) at Whirlpool
Corporation, a global leader in home appliances.
Based in Dubai, Alem oversees operations across
a diverse and dynamic region, ensuring Whirlpool’s innovative
products meet the evolving needs of consumers in both
emerging and established markets.
With extensive experience in consumer goods and a strong
background in business management, Alem has been instrumental
in driving the adoption of smart home technologies
in the MEA region. Under his leadership, Whirlpool has introduced
advanced appliance solutions that integrate seamlessly
into smart home ecosystems. These include AI-powered
washing machines, refrigerators with IoT connectivity, and
energy-efficient kitchen appliances designed to align with
sustainable living goals.
Alem’s strategic vision focuses on blending innovation
with practicality. He has championed partnerships with local
distributors and property developers to incorporate Whirlpool’s
smart appliances into residential projects across the
UAE and beyond. His efforts have also supported the UAE’s
broader smart city initiatives by promoting energy-efficient
solutions that reduce environmental impact.
An alumnus of KEDGE Business School, Alem combines his
academic expertise with a hands-on approach to leadership.
His work continues to shape the future of smart home appliances
in one of the world’s most rapidly evolving regions.
MOURAD
ALEM
GENERAL MANAGER FOR SOUTHEAST
EUROPE, MIDDLE EAST, AND AFRICA (MEA)
WHIRLPOOL CORPORATION
Mar 2025 / 33

30 pioneers in smart home tech
NEIL
COLQUHOUN
PRESIDENT
EPSON EME (META-CW)
Neil Colquhoun, President of Epson Middle East (EME),
has been at the forefront of bringing innovative smart
home and office solutions to the UAE and broader
Middle East region. Since his appointment in 2023,
Colquhoun has been instrumental in expanding Epson’s footprint
in the smart technology sector across Africa, Central
Asia, and the Middle East.
Under Colquhoun’s leadership, Epson has made significant
strides in introducing sustainable smart home technologies
to the UAE market. He has been a driving force behind the
company’s focus on eco-friendly inkjet and ink tank printing
systems, which offer lower power consumption and reduced
CO2 emissions compared to traditional laser printers.
Colquhoun’s vision extends beyond printing solutions. He
has overseen the launch of Epson’s smart projector systems
in the UAE, which are being increasingly adopted in both residential
and commercial spaces for immersive entertainment
and innovative retail experiences. His emphasis on integrating
Epson’s technologies into the smart home ecosystem has
positioned the company as a key player in the UAE’s rapidly
evolving tech landscape.
In February 2025, Colquhoun inaugurated Epson’s Middle
East Innovation Centre in Dubai Production City, a hub
for showcasing and developing new smart home and office
technologies tailored to the region’s needs. This initiative
underscores his commitment to driving innovation and supporting
the UAE’s smart city ambitions.
Leading Yasmina to transform homes into truly intelligent
and personalised smart homes.
A seasoned expert in technology innovation and business
strategy, Rami Abu Arja is Senior Innovation Marketing
Manager at Yasmina, Yango Middle East. With over 15
years of experience in the Gulf region, he has consistently
demonstrated an ability to bridge the gap between global
technological advancements and unique market needs of
the GCC.
At Yango Group Rami has been instrumental in developing
the strategic roadmap for Yasmina, a human-like, bilingual AI
assistant seamlessly blending advanced technology with deep
cultural insights. Today, the Yasmina products and features
have captured the attention of UAE’s tech savvy population
and transformed how consumers interact with AI.
His leadership has been pivotal in enhancing Yasmina’s
presence and showcasing how Yasmina is revolutionising
smart home technology. The AI assistant offers compatibility
with smart home gadgets from various vendors, and seamless
integration across multiple devices.
Rami’s background includes a rich mix of technical expertise
and business acumen, with an engineering foundation
and an MBA from the University of Liverpool. He plays a key
role in helping to redefine the future of smart living, bringing
intelligent and intuitive solutions to households across the
Middle East.
RAMI
ABU ARJA
SENIOR INNOVATION MARKETING MANAGER
YASMINA, YANGO GROUP MIDDLE EAST
34 \ Mar 2025

thetechnologyexpress.com
RANJITH
VARGHESE
TECHNICAL MANAGER
A LEAF FZCO
Ranjith Varghese, the Technical Manager at A Leaf
FZCO, is spearheading technical advancements in
the smart home and automation industry across the
GCC region. A Leaf FZCO, established in 2006, has
become a trusted distributor of cutting-edge smart technologies,
partnering with global brands like Control4 to deliver
state-of-the-art home automation solutions.
With a strong background in technology and engineering,
Ranjith Varghese plays a pivotal role in managing the technical
operations of A Leaf FZCO. His responsibilities include
overseeing product integration, providing technical support
to dealers and channel partners, and ensuring seamless implementation
of smart home systems. Under his leadership,
the company has expanded its offerings to include innovative
solutions such as lighting control, multi-room audio systems,
climate control, and advanced home security.
Varghese’s expertise ensures that A Leaf FZCO stays ahead
of industry trends by adopting the latest technologies and
delivering exceptional customer service. His commitment to
excellence has helped the company maintain its reputation
as a leader in the Middle East’s smart home market.
As the demand for smart living solutions continues to grow
in the region, Ranjith Varghese’s contributions are shaping
A Leaf FZCO’s success and driving innovation in modern
home automation.
Riyaz Abdul Jabbar is a seasoned professional in the
field of home and building automation, currently serving
as the Building Automation Manager and KNX Tutor at
Hager Middle East. With over 15 years of experience
in the industry, Riyaz has established himself as a knowledgeable
expert in smart home and building technologies.
As the Building Automation Manager at Hager Middle East,
Riyaz plays a crucial role in overseeing the implementation of
advanced automation systems for residential and commercial
projects across the region. His expertise spans a wide range
of solutions, including lighting control, HVAC management,
energy efficiency, and integrated building management systems.
In his capacity as a KNX Tutor, Riyaz contributes significantly
to the development of industry professionals by providing
training and education on KNX technology, a globally recognized
standard for home and building control. This role
underscores his commitment to advancing the field and
sharing his extensive knowledge with others in the industry.
Riyaz’s long-standing experience and dual role as both a
manager and educator position him as a valuable asset in the
rapidly evolving smart building sector in the Middle East. His
work at Hager Middle East continues to drive innovation and
excellence in building automation solutions across the region.
RIYAZ ABDUL
JABBAR
BUILDING AUTOMATION MANAGER
HAGER MIDDLE EAST
Mar 2025 / 35

30 pioneers in smart home tech
RONNIE
WANG
GENERAL MANAGER
XIAOMI MIDDLE EAST
Ronnie Wang is the General Manager of Xiaomi Middle
East and Levant, spearheading the company’s
expansion and innovation in the region. With a focus
on smart home technologies, Wang has been
instrumental in establishing Xiaomi as a leading player in the
UAE’s tech market. His vision for the company emphasizes
the integration of AI and IoT to create comprehensive smart
living solutions.
Wang played a pivotal role in Xiaomi’s groundbreaking
collaboration with Emaar, which aims to revolutionize smart
living in the UAE. He believes that Xiaomi’s Smart Home system
will empower consumers by offering all-encompassing
solutions for connected homes. Under his leadership, Xiaomi
has opened its largest flagship store in the UAE at Dubai
Mall, showcasing the company’s commitment to the region.
As a strategic thinker, Wang has been crucial in positioning
Xiaomi as the third-leading smartphone brand in the UAE. He
oversees the company’s ecosystem integration approach,
ensuring seamless interoperability of smart devices within the
Mi Ecosystem. Wang’s focus on affordability and innovation
has made advanced technologies accessible to a wide range
of consumers in the Middle East.
Wang’s leadership extends to Xiaomi’s vision of creating
intelligent living spaces through the Xiaomi HyperOS, which
serves as the foundation for the company’s “Human x Car x
Home” smart ecosystem. His efforts continue to shape the
future of smart and connected living in the UAE and beyond.
Sakkeer Hussain, Director of Sales and Marketing at
D-Link Middle East & Africa (MEA), has been a key
figure in advancing smart home technology in the UAE.
With over 25 years of experience in the networking
industry, Hussain has played a pivotal role in integrating AI
and IoT into D-Link’s product portfolio, making smart home
solutions more accessible and efficient for consumers across
the region.
Under Hussain’s leadership, D-Link has introduced groundbreaking
products like the EAGLE PRO AI AX3200 Mesh Systems,
designed specifically for device-dense smart homes. These
systems utilize AI-driven features such as Wi-Fi optimization
and traffic prioritization to deliver seamless connectivity.
Additionally, Hussain has overseen the launch of AI-powered
smart cameras with motion detection and cloud storage,
enabling homeowners to enhance security and monitor their
properties remotely.
Hussain’s strategic vision extends to leveraging emerging
technologies like 5G and carrier aggregation to future-proof
D-Link’s smart home offerings. His emphasis on sustainability
is evident in the company’s “Green Technology” initiatives,
which focus on reducing energy consumption without compromising
performance.
As a thought leader in the industry, Hussain is committed
to driving innovation while aligning with the UAE’s smart city
initiatives. His contributions have positioned D-Link as a trusted
name in the region’s rapidly evolving smart home market.
SAKKEER
HUSSAIN
DIRECTOR OF SALES AND MARKETING
D-LINK MIDDLE EAST & AFRICA (MEA)
36 \ Mar 2025

thetechnologyexpress.com
SAMIR
AL-AREF
GENERAL MANAGER
SIGNIFY MIDDLE EAST
Samir Al-Aref, General Manager of Signify Middle East,
has been a pivotal figure in revolutionizing smart lighting
solutions in the UAE and across the region. With
over 15 years of experience in the lighting industry,
Al-Aref has been instrumental in bringing Signify’s cutting-edge
smart home lighting systems to the Middle Eastern market.
Under Al-Aref’s leadership, Signify (formerly Philips Lighting)
has introduced a range of IoT-enabled lighting solutions that
have transformed homes and public spaces across the UAE.
He has been a strong advocate for the integration of smart
lighting into the broader smart home ecosystem, promoting
systems that can be controlled via voice commands and
smartphone apps.
Al-Aref has played a key role in several high-profile smart
city projects in the UAE, implementing intelligent street lighting
systems that enhance energy efficiency and public safety.
His expertise in both residential and commercial smart lighting
has made him a sought-after consultant for large-scale
development projects in the region.
As a frequent speaker at industry events, Al-Aref has been
instrumental in educating the market about the benefits of
smart lighting in creating more sustainable and livable urban
environments. His efforts have significantly contributed to the
adoption of smart lighting technologies in the UAE, aligning
with the country’s vision for smart, sustainable cities.
Shaun Shulba, Co-founder of Avario, is a pioneering
figure in Dubai’s smart home technology sector. Originally
from Vancouver, Canada, Shulba brought his
passion for green technology and innovation to the
UAE, where he established Avario alongside Richard Scott
Smith. The company specializes in smart home automation
solutions tailored for the GCC/MENA region.
Shulba’s vision for Avario centers on creating energy-efficient,
enjoyable living spaces through advanced technology.
The company’s flagship offering, the “Symphony 4.0”
Smarthome System, integrates various smart components into
a unified control system, addressing the unique construction
and client needs of the region.
With a background in health and safety and a knack for
entrepreneurship, Shulba has driven Avario to the forefront of
smart home innovation in Dubai. The company offers both wired
and wireless solutions, demonstrating Shulba’s commitment
to flexibility and customization in smart home technology.
Beyond his business pursuits, Shulba is actively involved
in community work, including Red Cross efforts in disaster
areas and local outreach programs. His leadership at Avario
continues to contribute significantly to the UAE’s technological
advancement and sustainability goals, positioning him as a
key innovator in the region’s evolving smart home landscape.
SHAUN
SHULBA
CO-FOUNDER
AVARIO
Mar 2025 / 37

30 pioneers in smart home tech
SIMON
DZELETOVIC
GROUP CHIEF TECHNOLOGY
OFFICER (CTO)
BG GROUP
Simon Dzeletovic is the Group Chief Technology Officer
(CTO) at BG Group, a leading organization in the
UAE specializing in smart home and villa solutions.
With over 16 years of experience in home automation
and private cinema integration, Dzeletovic has established
himself as a pioneer in the field of connected living spaces.
As the head of BG Smart, a division of BG Group, Dzeletovic
leads with the tagline “all connected.” His expertise lies
in developing innovative systems that integrate smart MEP
(Mechanical, Electrical, and Plumbing) solutions with audible
technologies, pushing the boundaries of sustainability and
sensory integration in residential environments.
Dzeletovic’s role at BG Group involves overseeing the
technological aspects of full-service villa projects, including
home automation, MEP systems, and audio-visual solutions.
His dedication to “making it work” has been instrumental in
BG Group’s ability to offer comprehensive, high-quality smart
home solutions to their clients.
Prior to his current position, Dzeletovic has held various
roles in the technology and automation sector, consistently
demonstrating his commitment to advancing smart home
technologies. His leadership continues to drive innovation
in the UAE’s growing smart home market, contributing to BG
Group’s reputation as a leader in luxury, connected living
spaces.
Tariq Abdul-Razaq is the CEO of ROAMWORKS, a leader
in IoT solutions across transportation, oil & gas, and
retail. Under his leadership, ROAMWORKS has pioneered
innovations in asset tracking, remote monitoring, and
AI-driven analytics. While primarily focused on industrial IoT,
the company’s advancements have broader applications,
including smart home technology.
A major breakthrough under Abdul-Razaq’s leadership is
ZAITRACK, ROAMWORKS’ proprietary IoT platform that integrates
hardware, wireless communication, and software
analytics for real-time asset tracking and predictive insights.
This technology optimises operational efficiency and security,
with potential applications in smart home ecosystems, such
as AI-powered home security and predictive maintenance
for smart appliances.
Recognising the security risks of an interconnected world,
Abdul-Razaq has prioritised AI-driven cybersecurity for IoT
networks. ROAMWORKS has developed robust security frameworks
that protect data transmissions, enhancing the safety
of connected devices—an area of increasing relevance for
smart homes.
His vision extends beyond enterprise IoT, exploring its
impact on everyday life. Whether through partnerships with
smart home brands or adapting industrial IoT for residential
use, Abdul-Razaq’s leadership positions ROAMWORKS as a
potential key player in the future of smart home technology.
His work underscores the growing importance of IoT in both
industrial and residential applications, paving the way for
smarter, more secure, and highly efficient living environments.
TARIQ ABDUL-
RAZAQ
CHIEF EXECUTIVE OFFICER
ROAMWORKS
38 \ Mar 2025

thetechnologyexpress.com
THOMAS
MOSER
CO-FOUNDER & CEO
LOXONE
Thomas Moser, Co-founder and CEO of Loxone, has
been revolutionizing smart home technology since
2008. Alongside Martin Öller, Moser established Loxone
with a vision to create truly intelligent homes that
autonomously manage safety, energy efficiency, and comfort.
Moser’s crowning achievement is the Loxone Miniserver,
the cornerstone of their smart home ecosystem. This
innovative device serves as the central “brain,” integrating
various home functions and making intelligent decisions without
constant user intervention. Under Moser’s leadership,
Loxone has expanded its reach beyond residential applications
to commercial and industrial sectors, offering scalable
automation solutions.
Moser’s philosophy, “No Gimmicks. Real Smart Homes,”
reflects his commitment to practical, user-friendly automation
that enhances daily life. He emphasizes creating homes that
anticipate needs, stating, “A Loxone Smart Home is not only
comfortable, energy-efficient and safe, it’s also convenient.
It runs automatically, without any manual input from me.”
His vision has propelled Loxone to the forefront of the
smart home industry, with the company now operating in
over 100 countries. Moser’s innovative approach continues
to shape the future of home automation, focusing on creating
intuitive, efficient, and truly smart living spaces.
Vinayak Joshi is a visionary leader in the smart home
technology sector, currently serving as the Vice
President for Electrification - Smart Buildings and
Smart Power at ABB for the GCC, Pakistan, and East
Africa regions. With over two decades of experience, Joshi
has become a driving force in advancing smart home solutions
across these rapidly developing markets. His expertise
spans intelligent lighting control, energy management, home
automation, IoT integration, smart security, and climate control
systems.
At ABB, Joshi spearheads initiatives that bring cutting-edge
smart home technologies to residential spaces, emphasizing
user-centric design, energy efficiency, and seamless integration.
He has been instrumental in introducing ABB-free@
home® systems to the region, offering comprehensive smart
home solutions that allow homeowners to control various
aspects of their living environment from a single interface.
Under Joshi’s leadership, ABB has forged partnerships with
property developers and system integrators to incorporate
smart home technologies into new residential projects and
retrofit existing homes across the GCC. His vision extends
beyond individual homes to encompass smart buildings and
communities, playing a key role in implementing large-scale
smart city projects. As a thought leader, Joshi frequently
shares insights on the future of connected living and the
potential of smart home technologies to enhance quality of
life while promoting sustainability.
VINAYAK
JOSHI
VICE PRESIDENT (GCC, PAKISTAN)
ELECTRIFICATION
ABB, SMART BUILDINGS, SMART POWER
Mar 2025 / 39

30 pioneers in smart home tech
WALID
SHETA
REGIONAL PRESIDENT
SCHNEIDER ELECTRIC,
MIDDLE EAST & AFRICA
Walid Sheta is the Regional President for the Middle
East and Africa at Schneider Electric, a position he
has held since November 2021. With over three
decades at Schneider Electric, Sheta has led
operations across approximately 80 countries in the region,
playing a key role in advancing smart home technologies and
driving digital transformation.
Under his leadership, Schneider Electric has made significant
strides in the smart home sector. Notably, in 2022, the
company partnered with the UAE’s Ministry of Industry and
Advanced Technology to support the Industry 4.0 program,
aiming to boost industrial productivity by 30% and contribute
$6.8 billion to the national economy.
In 2023, Sheta oversaw the inaugural Innovation Summit
in Saudi Arabia, which included the opening of a distribution
center in Riyadh and a new production line for “Made in
Saudi” energy products. His focus on sustainable urban development
is evident in Schneider Electric’s 2024 partnership
with Msheireb Properties to enhance smart city capabilities
in Msheireb Downtown Doha.
Sheta advocates for digital solutions to achieve net-zero
emissions, emphasizing the role of smart home technologies in
reducing carbon footprints. His extensive experience, including
leadership roles in Nigeria and Africa, enables Schneider
Electric to tailor innovative, sustainable solutions for the region.
Youssef Mouallem, General Manager for Dyson Middle
East and Africa, is a key figure driving smart home
innovation in the UAE. His leadership has positioned
Dyson as a prominent player in the region’s evolving
tech landscape, particularly in intelligent home solutions.
Mouallem has spearheaded the introduction of innovative
products tailored to Middle Eastern consumers, from connected
air purifiers combating desert climates to autonomous
robot vacuums designed for spacious local homes.
A significant achievement under his guidance was the
launch of Dyson’s first Middle East flagship Demo Store in
Dubai Mall, creating an interactive space for customers to
experience cutting-edge technologies. Mouallem’s strategic
approach aligns closely with the UAE’s Smart City initiatives,
positioning Dyson as a valuable partner in the nation’s technological
advancement.
Yousef Mouallem has also led Dyson’s expansion across
the GCC region, leveraging Dubai as a hub. Recognizing the
UAE’s commitment to sustainability, Mouallem ensures Dyson’s
regional product lineup emphasizes energy efficiency and
environmental friendliness. His efforts in consumer education
about smart home technologies have been crucial in
driving adoption and fostering a tech-savvy culture. As the
UAE progresses towards becoming a global smart living hub,
Mouallem’s vision continues to shape the future of intelligent,
and sustainable homes in the region.
YOUSSEF
MOUALLEM
GENERAL MANAGER
DYSON MIDDLE EAST AND AFRICA
40 \ Mar 2025

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Future Tech
FROM SMART CITIES
TO LIVING CITIES:
HOW TECH-DRIVEN
REGENERATION WILL DEFINE
THE FUTURE
The UAE is pioneering tech-driven urban regeneration,
integrating AI and sustainable technologies to redefine
urban living. Initiatives like the National AI Strategy 2031 aim
to position the nation as a global leader in AI, enhancing
government performance and creating new economic
opportunities. Businesses aligning with this vision can
capitalize on emerging market demands.
The evolution of urban development
is transitioning from the concept
of ‘smart cities’ which primarily
focus on integrating technology into
urban infrastructure to ‘living cities’ that
emphasize regenerative technologies,
AI-driven urban planning, and sustainable
innovations. This shift aims to create
self-sustaining urban environments that
not only leverage advanced technologies
but also prioritize ecological balance and
quality of life.
42 \ Mar 2025

Current Developments in Tech-Driven
Urban Regeneration
In the United Arab Emirates (UAE) and the
broader Gulf Cooperation Council (GCC)
region, significant strides are being made
to redefine urban living through advanced
technologies. The UAE’s Vision 2021 plan
aimed to position the nation among the
world’s best by focusing on sustainable
environment and infrastructure, leading
to the development of smart cities. Abu
Dhabi and Dubai have been recognized
as the smartest cities in the Middle East
and North Africa region, according to the
‘Smart City Index 2021’ by the Institute
for Management Development (IMD) and
the Singapore University for Technology
and Design (SUTD).
Abu Dhabi has implemented the
Smart Traffic Management System,
utilizing real-time data and artificial intelligence
to address traffic congestion,
reduce emissions, and enhance public
transportation efficiency. Additionally,
projects like Zayed Smart City employ
the Internet of Things (IoT) to manage
urban infrastructure, aiming to establish
a world-class environment integrated
with AI technologies.
Dubai’s Digital Strategy, launched in
2013, seeks to digitize life and establish
a robust digital economy. The city is
integrating advanced technologies such
as blockchain, augmented reality, and 6G
into its urban planning. Notably, Dubai
has announced plans to construct ‘The
Green Spine,’ a 40-mile-long futuristic
motorway featuring one million trees,
pedestrian paths, cycling tracks, and
solar-powered robo-trams to promote
sustainable transportation.
Implications for UAE Businesses and
Investments
The UAE’s commitment to tech-driven
urban regeneration presents numerous
opportunities for businesses and investors.
The development of air mobility
infrastructure, including the mapping
of air corridors for air taxis and cargo
drones, opens new markets for companies
specializing in aerospace technologies,
logistics, and related services.
With plans to operationalize air taxis by
2026, early investments in this sector
could yield substantial returns.
The focus on AI-driven urban planning
and services creates avenues for
businesses offering AI solutions, data
analytics, and smart city technologies.
The government’s dedication to integrating
AI across various sectors sig-
The UAE is not just built
by Emiratis; it is built by
the world; everything
is invested by the world
for the world.”
H.E. Omar Sultan Al Olama,
UAE Minister of State for Artificial
Intelligence, Digital Economy, and
Remote Work Applications
nals a favorable environment for tech
startups and established companies
to collaborate on innovative projects.
Moreover, the emphasis on sustainability
and regenerative technologies aligns
with global investment trends favoring
environmentally responsible projects, potentially
attracting international investors
seeking green investment opportunities.
Future Outlook and Strategic Recommendations
To capitalize on these developments,
businesses and investors should consider
engaging in public-private partnerships
(PPPs). Collaborating with government
entities on urban regeneration projects
can provide access to funding, resources,
and strategic support. The UAE’s
proactive approach to infrastructure
development often involves PPPs,
offering a platform for private sector
participation.
Investing in artificial intelligence (AI)
and sustainable technologies is highly
advisable for businesses aiming to align
with the UAE’s strategic vision. The UAE’s
National AI Strategy 2031 aspires to position
the nation as a global leader in AI by
thetechnologyexpress.com
integrating it across vital sectors, thereby
enhancing government performance and
creating new economic opportunities.
Aligning business strategies with this
national focus can significantly enhance
competitiveness. This involves developing
or adopting technologies that
contribute to smart city initiatives, such
as energy-efficient systems, AI-driven
urban planning tools, and sustainable
transportation solutions. For instance,
Dubai’s Smart City project aims to transform
approximately 1,000 government
services into smart services, focusing on
sectors like transportation, infrastructure,
and urban planning.
By embracing AI and sustainable technologies,
businesses can not only comply
with emerging regulations but also capitalize
on the growing market demand
for innovative solutions that support the
UAE’s vision for smart, sustainable urban
development.
Navigating Regulatory Changes in
Emerging Technologies
Staying informed on regulatory changes
is crucial for businesses operating in the
UAE, especially as the nation pioneers
advanced technologies like air mobility.
The UAE has initiated the mapping of
air corridors and the development of a
regulatory framework for piloted and autonomous
air taxis and cargo drones, with
plans to operationalize these services
by 2026. Collaborations between the
General Civil Aviation Authority (GCAA)
and entities like the Technology Innovation
Institute (TII) and ASPIRE are underway
to define these aerial corridors
and establish regulations within the next
20 months. Staying abreast of these
evolving regulations will help businesses
navigate compliance requirements and
identify emerging market opportunities.
The UAE and GCC are pioneering
tech-driven urban regeneration, setting
new standards for future-ready,
self-sustaining cities. By integrating
advanced technologies such as AI,
IoT, and blockchain into urban planning,
the region enhances sustainability and
quality of life. Initiatives like Abu Dhabi’s
AI-powered traffic management systems
and Dubai’s ‘The Green Spine’ project
exemplify this commitment. These developments
present significant opportunities
for businesses and investors in
sectors like renewable energy, smart
infrastructure, and AI solutions, positioning
them to thrive in this transformative
urban landscape.
Mar 2025 / 43

GADGET REVIEWs
HUAWEI’S MATE XT AND XMATE:
REDEFINING FOLDABLE SMARTPHONE INNOVATION IN THE UAE
Huawei continues to push the boundaries of mobile technology
with the launch of the Mate XT, the world’s
first tri-fold smartphone, and its companion device,
the Huawei XMate. Both devices bring groundbreaking advancements
to the foldable smartphone market, offering
users innovative designs, powerful hardware, and a seamless
user experience.
The Mate XT stands out with its 10.2-inch tri-foldable OLED
display, transitioning effortlessly between a 6.4-inch compact
smartphone, a 7.9-inch tablet, and a full 10.2-inch expanded
mode. This dynamic display flexibility caters to users who need
a device that can adapt to different tasks, from messaging
on the go to immersive gaming and productivity. The Kirin
9010 5G chipset, coupled with 16 GB of RAM, ensures smooth
performance across all three modes, while a 5,600 mAh
battery supports extended usage. The 50 MP main camera
delivers sharp, vibrant photography, making it an excellent
choice for content creators and photography enthusiasts.
Alongside the Mate XT, Huawei introduces the XMate, a
more compact yet equally powerful foldable device. Unlike the
tri-fold Mate XT, the XMate features a dual-fold mechanism
with an 8.5-inch flexible OLED display that folds inward for
a sleek, pocket-friendly design. Powered by the same Kirin
9010 5G chipset, the XMate provides flagship-level performance
with 12 GB of RAM and a slightly smaller 5,000 mAh
battery. A 48 MP triple-lens camera system offers AI-enhanced
photography, delivering crisp and detailed shots in
any lighting condition.
Both devices feature Huawei’s latest HarmonyOS, optimized
for multi-window functionality and seamless app transitions.
Whether users are multitasking, sketching with a stylus, or
streaming high-definition content, these devices offer a fluid
experience that rivals traditional smartphones and tablets.
The Mate XT’s tri-fold design sets a new industry benchmark,
surpassing existing foldables like the Samsung Galaxy Z Fold
series by offering a larger display area without compromising
portability. The XMate, on the other hand, appeals to those
looking for a compact foldable that still delivers premium
performance.
With their entry into the UAE market in 2025, the Mate
XT and XMate are set to redefine how consumers interact
with their smartphones, bridging the gap between portability,
productivity, and immersive entertainment. These devices
represent Huawei’s commitment to pushing the limits of innovation,
solidifying its place at the forefront of the foldable
smartphone revolution.
44 \ Mar 2025

GARMIN INSTINCT 3:
RUGGED SMARTWATCHES WITH UNLIMITED
BATTERY LIFE
thetechnologyexpress.com
Garmin has unveiled the Instinct 3 Series, a collection of
rugged smartwatches designed for sports enthusiasts
and adventurers. The series introduces newly designed
metal-reinforced bezels, enhancing durability and offering
a refined aesthetic. Notably, one model boasts “unlimited
battery life” through advanced solar charging technology.
The Instinct 3 Series is available in two sizes: 45mm and
50mm. Users can choose between an always-on AMOLED
display, providing vibrant visuals, and a solar-powered display
that offers extended battery life. The AMOLED variant
delivers up to 24 days of power on a single charge, while
the solar model provides limitless power under sufficient
light conditions.
Crafted with a fibre-reinforced polymer case and metal-reinforced
bezel, the watches meet the United States Military’s
MIL-STD-810 standard for thermal, shock, and water resistance.
They are water-rated to 100 meters and feature a
built-in flashlight with various intensities, including red light
and strobe options, to assist in low-light situations.
Functionality is a key focus, with features such as Garmin
Pay for contactless payments, multi-band GPS with SatIQ
technology for improved accuracy and battery efficiency, and
comprehensive health monitoring tools. These include heart
rate tracking, Pulse Ox2, stress tracking, and advanced sleep
analysis. The watches also offer women’s health tracking,
encompassing menstrual cycle and pregnancy monitoring.
The Instinct 3 Series caters to a diverse audience, from
outdoor adventurers to fitness enthusiasts, appealing to
those seeking a blend of durability, advanced features, and
aesthetic design. The inclusion of solar charging aligns with
sustainability trends, reducing the need for frequent charging
and enhancing the device’s appeal to environmentally conscious
users.
LEICA LUX GRIP:
ELEVATING IPHONE PHOTOGRAPHY
TO PERFECTION
Leica has introduced the LUX Grip, a premium camera
accessory designed to enhance iPhone photography
by offering intuitive handling and professional-grade
controls. Weighing just 130 grams, the LUX Grip combines
sleek craftsmanship with durability, featuring an aluminium
build that mimics the feel of a traditional Leica camera. This
grip offers a comfortable and secure hold, allowing photographers
to capture images with greater precision and control.
The LUX Grip features a mechanical two-stage shutter button
for precise focusing and shooting, ensuring a smooth and
responsive user experience. In addition, the grip includes
two customizable function buttons and a precision settings
dial, giving photographers quick access to key photographic
controls. These features make it easier to adjust settings,
focus, and capture the perfect shot, especially in fast-paced
environments where quick decisions are essential.
One of the standout features of the LUX Grip is its seamless
integration with Apple’s MagSafe technology. The grip
attaches effortlessly to the iPhone, and via Bluetooth 5.0
LE, it connects to the Leica LUX app, which provides Leica’s
signature photographic styles and a suite of professional
tools. This integration enables mobile photographers to access
advanced settings and customize their photos with
professional-grade effects, making it an ideal tool for anyone
looking to elevate their mobile photography game.
The LUX Grip is designed with versatility in mind. Its modular
design ensures compatibility with future iPhone models,
making it a long-term investment for photographers seeking
premium quality and advanced functionality. Whether you are
a professional photographer or a photography enthusiast,
this grip enhances the iPhone’s photographic capabilities,
providing a more stable and ergonomic way to capture images.
45 \ Mar 2025

Investment Trends
HYPE OR HEDGE:
VISIONARY INVESTING VS.
BLIND SPECULATION IN THE
UAE
In the fast-paced world of venture capital, the line between
visionary investing and blind speculation is increasingly
blurred. Are investors truly backing game-changers, or
merely riding on the coattails of the latest trend? In this
article, we explore how emerging trends, media buzz, and
FOMO are shaping funding decisions in the UAE and the
broader GCC, with a critical eye on their long-term impact.
Venture capital often serves as
the driving force behind innovation.
However, the line between
investing in true disruptors and merely
following the hype is growing increasingly
difficult to draw. The current investment
landscape in the UAE and GCC is shaped
by emerging technologies, media buzz,
and the fear of missing out (FOMO). For
investors, this makes it both an exciting
and risky environment. As the region
witnesses rapid growth in sectors like
fintech, AI, and blockchain, the decision-making
process surrounding investments
becomes more critical.
46 \ Mar 2025

The Intersection of Trend and Speculation
In the UAE and wider GCC region, innovation
is happening at a fast pace. The
rise of emerging sectors like fintech,
artificial intelligence, and electric vehicles
is attracting significant venture
capital. However, not all investments
are based on solid business models or
long-term potential. Many are propelled
by media-driven trends or speculative
hype, pushing investors to act impulsively
and sometimes without a clear
understanding of the true value of a
company or technology.
Recent reports indicate that sectors
like AI and blockchain are receiving the
lion’s share of investment, but the potential
for overinflated valuations remains a
concern. While many companies in these
sectors promise to be game-changers,
the actual market impact is often difficult
to predict. For instance, AI startups are
frequently backed by large amounts of
capital but are still in the early stages of
development, which raises questions
about whether they can deliver on their
promises.
Key Factors Driving Investment Decisions:
Media Amplification: The media’s role in
shaping perceptions of certain sectors
and companies is immense. A startup with
a high media profile can attract significant
capital based on its perceived potential,
regardless of whether the business is
truly disruptive or not.
Fear of Missing Out (FOMO): Many investors
feel pressured to jump on the
latest trends to avoid missing out on
potentially lucrative opportunities. While
this may pay off in the short term, it can
also lead to poor decision-making if the
underlying business model is not sound.
Emerging Technologies: Sectors like AI,
blockchain, and renewable energy are
at the forefront of investment. These
industries often receive heightened interest,
but the rush to fund such projects
without sufficient due diligence can lead
to financial missteps.
The Impact on the UAE’s Investment
Landscape
The influx of speculative investments in
emerging sectors is reshaping the UAE’s
business and investment ecosystem.
With the UAE positioning itself as a regional
tech hub, the need to distinguish
between genuinely transformative companies
and those capitalising on hype
has never been more important. Speculative
investments can distort market
valuations, creating inflated expectations
that might not hold up in the long term.
In the UAE, where the startup ecosystem
is growing rapidly, a more cautious
approach to investment could help
prevent the creation of a bubble. The
government’s push for technological
advancement, alongside the increasing
number of tech accelerators, is creating
an environment ripe for innovation.
However, without proper regulation and
a focus on sustainability, there is a risk
of misallocation of capital.
Why This Matters for Investors and
Startups:
Sectors such as AI and blockchain have
This is reflected in the
record growth in foreign
direct investment (FDI)
inflows, which surged
by 35 per cent in 2023,
despite the downward
trend in global investment
flows, which
declined by 2 per cent
during the same year.”
H.E. Dr. Thani bin Ahmed Al Zeyoudi,
UAE’s Minister of State for Foreign
Trade
thetechnologyexpress.com
enormous potential for long-term growth,
and the UAE’s government is making
significant efforts to support innovation in
these areas. Investors who take a more
measured approach could capitalise on
these opportunities.
The risk of overvaluing startups based
on hype is real. Companies can attract
massive investment without the foundational
strength to back it up, which
could lead to financial losses when the
bubble bursts.
Navigating the Future: What’s Next
for Investors?
With the UAE leading the charge in creating
a supportive environment for startups,
venture capitalists must refine their
approach to decision-making. The focus
should shift from chasing media-driven
trends to assessing startups based on
their long-term viability, scalability, and
the quality of their leadership teams.
Practical Recommendations for Investors
Prioritise Long-Term Viability: Ensure
that investments are grounded in solid
business models, not just media hype
or the latest trend.
Assess Leadership: A startup’s success
often hinges on the quality of its leadership
team. Investors should consider
a company’s management before committing
funds.
Diversify Investments: While emerging
sectors like AI and blockchain are exciting,
diversifying investments across
different industries can help mitigate
risks.
Conduct Thorough Due Diligence: Going
beyond surface-level excitement and
thoroughly vetting startups can help
identify the truly disruptive players.
Navigating the Fine Line in Investment
The UAE’s investment landscape is
evolving rapidly, and the fine line between
visionary investing and speculative
hype is becoming increasingly difficult
to navigate. While emerging trends like
AI and blockchain offer exciting opportunities,
they also come with risks that
need to be carefully assessed. As the
region continues to grow as a tech hub,
investors must balance enthusiasm with
caution, focusing on long-term viability
and sustainable growth. Will you be driven
by the hype, or will you hedge your
bets on the true disruptors? The choice
could define the future of investment
in the region.
Mar 2025 / 47

INVESTMENT NEWS
JAFZA and A-HEAT Partner to Build GCC’s Largest
Heat Exchanger Facility for Data Centres
Jebel Ali Free Zone (JAFZA) has
teamed up with German technology
group Allied Heat Exchange
AG (A-HEAT) to develop a 1.2 million
square foot heat exchanger produc-
tion facility. This state-of-the-art plant
aims to meet the growing demand for
energy-efficient cooling solutions,
particularly for data centres requiring
advanced thermal management.
Tameer Vision & Huawei
Partner to Build
5,000 Smart Homes in
Saudi Arabia
Tameer Vision Real Estate and
Huawei have announced a strategic
partnership to develop over
5,000 future-ready residential units in
Saudi Arabia by 2035. These homes will
feature cutting-edge fiber-to-the-room
(FTTR) technology, supporting Saudi
Arabia’s Vision 2030 and the Ministry
of Communications and Information
Technology’s 10Gbps Society initiative.
Dubai Internet City
Contributes $27.2 Billion
to Emirate’s GDP
Over 15 Years
A
recent impact study reveals
that Dubai Internet City has added
AED100 billion ($27.2 billion)
to Dubai’s GDP in the past 15 years.
This underscores the free zone’s pivotal
role in bolstering the emirate’s ICT
sector and overall economic growth.
UAE Unveils $2 Billion
National Cybersecurity
Strategy
On February 12, 2025, during the
World Government Summit in
Dubai, the UAE announced a fiveyear
National Cybersecurity Strategy,
backed by over $2 billion in investments.
The strategy focuses on five key pillars:
governance, protection, innovation,
capacity building, and partnerships,
aiming to enhance the nation’s digital
security and resilience.
Abu Dhabi’s ADQ
Partners with IFC to
Drive Development in
Emerging Markets
Abu Dhabi’s sovereign wealth
fund, ADQ, has signed a Memorandum
of Understanding with
the International Finance Corporation
(IFC) to identify and pursue strategic,
high-impact development projects
across emerging markets globally. This
collaboration aims to mobilize capital and
expertise, focusing on sectors pivotal
to sustainable economic growth.
48 \ Mar 2025

thetechnologyexpress.com
Burjeel Holdings
Unveils Oracle-Powered
EMR Platform
to Boost AI-Driven
Patient Care
Burjeel Holdings has launched an
Oracle-powered Electronic Medical
Records (EMR) platform designed
to enhance patient care through AI-driven
solutions. This innovative platform aims
to streamline healthcare delivery, offering
improved efficiency and accuracy
in patient data management, marking
a significant step in digital healthcare
transformation in the UAE.
YesAgain Group Establishes Middle East Hub in
SAIF Zone to Enhance Tech Refurbishment Services
YesAgain Group, a leading provider
of refurbished electronics,
has expanded into the Middle
East by establishing a hub in the
Sharjah Airport International Free Zone
(SAIF Zone). This strategic move aims
to meet the growing regional demand
for sustainable tech solutions. SAIF
Zone, home to approximately 7,000
companies, offers a strategic location
and advanced infrastructure, facilitating
YesAgain’s mission to provide
high-quality refurbished electronics
across the Middle East.
Hellmann Unveils
Robotics-Powered
Warehouse Solutions
at Dubai CommerCity
Hellmann has introduced advanced
robotics-powered
warehouse solutions at Dubai
CommerCity, enhancing operational
efficiency in the logistics sector. The
innovative technology is designed to
streamline processes, reduce manual
intervention, and improve supply
chain management, marking a significant
step in the UAE’s push towards
embracing automation and smart
logistics solutions.
Etihad Airways
Unveils Enhanced
Digital Platforms to
Elevate Customer
Experience
Etihad Airways has launched an
upgraded digital experience
across etihad.com and its mobile
app, introducing market-specific payment
options, expanded self-service
features, and enhanced Etihad Guest
loyalty program integration. These
improvements aim to provide a more
personalized and seamless journey for
travelers.
Qualcomm and Aramco
Digital Unveil
World’s First AI-Enabled
5G Industrial
Smartphone
Qualcomm Technologies and Aramco
Digital have announced
a collaboration to develop the
world’s first AI-enabled industrial 5G
smartphone, featuring native support
for the 450MHz spectrum. This innovation
aims to enhance connectivity
for 5G IoT devices, edge computing,
and industrial applications, marking a
significant advancement in industrial
digital transformation.
Mar 2025 / 49

MedTech
TIME WARP TO 2030:
TECHNOLOGICAL
BREAKTHROUGHS THAT COULD
REVOLUTIONIZE HEALTHCARE
NOW
What if the healthcare innovations of 2030 were available
today? AI-driven diagnostics, cutting-edge biotech,
and regenerative medicine are already on the horizon,
poised to revolutionize care. In the UAE and GCC, these
advancements could reshape healthcare systems, offering
more personalized, efficient, and life-saving treatments
for patients across the region.
Imagine stepping into 2030 and finding
the most advanced medical innovations
already in use today. The promise of
groundbreaking AI-driven diagnostics,
biotech developments, and regenerative
medicine is on the horizon, but what if
these technologies could be integrated
into the UAE’s healthcare landscape
today? This scenario is no longer a
distant dream. Experts are forecasting
that innovations which will define 2030
are already making waves, pushing the
50 \ Mar 2025

boundaries of what healthcare could look
like in the near future.
The AI Revolution: A New Era in
Diagnostics
Artificial Intelligence has already begun
its transformative impact on healthcare,
particularly in diagnostics. By 2030, AI is
expected to have advanced to a point
where it could potentially diagnose diseases
with greater precision than even
the most seasoned healthcare professionals.
The UAE, with its emphasis on
innovation and technological adoption, is
well-positioned to benefit from this transformation.
Hospitals and clinics across
the country are already experimenting
with AI tools that analyze patient data,
detect abnormalities in medical images,
The UAE is committed to
integrating advanced
technologies like AI
and biotechnology into
healthcare, aiming to enhance
patient outcomes
and ensure sustainable
health solutions for the
future.”
H.E. Dr. Abdul Rahman Al-Owais,
Minister of Health and Prevention of
the UAE
and predict the onset of diseases like
cancer and heart disease years before
symptoms appear.
This technology relies on vast datasets
to detect patterns that would be
impossible for human doctors to identify.
AI can analyze a combination of genetic
data, medical history, and lifestyle factors
to provide personalized treatment
recommendations, ensuring that the right
treatment reaches patients faster. For
example, AI is already showing promise
in the early detection of conditions like
breast cancer and heart disease, potentially
saving thousands of lives each year
in the UAE and the broader GCC region.
Biotechnology: Customizing Treatments
for Every Patient
Biotechnology, a field expected to experience
explosive growth by 2030,
has already made significant strides in
personalized medicine. With gene-editing
technologies like CRISPR gaining traction,
scientists are beginning to understand
how to target the root causes of genetic
diseases and potentially cure them. In
the UAE, biotech companies are pioneering
genetic research that could make
life-saving treatments more accessible,
affordable, and personalized.
One of the most promising areas in
biotechnology is the development of
therapies that target the individual genetic
makeup of patients. This means
that treatments could be tailored specifically
to the patient’s DNA, increasing
efficacy and reducing side effects. For
instance, genetic tests can be used to
identify patients who are at higher risk
for conditions like diabetes, allowing
for preventative treatments or lifestyle
changes to be implemented long before
the disease takes hold.
Regenerative medicine, a field that focuses
on repairing or replacing damaged
tissues and organs using stem cells and
tissue engineering, holds similar promise.
The idea of growing replacement organs
from a patient’s own cells may seem
futuristic, but the reality is much closer.
The UAE has already begun exploring
the potential of stem cell therapies for
conditions like spinal cord injuries and
heart disease, with clinics offering treatments
that use patients’ stem cells to
regenerate damaged tissues.
Regenerative Medicine: Extending
Lifespan and Enhancing Quality of Life
Regenerative medicine is perhaps one
of the most exciting fields poised to
thetechnologyexpress.com
revolutionize healthcare by 2030. Stem
cell therapies, which can regenerate
damaged tissues or even entire organs,
are rapidly evolving. The UAE and GCC
are keenly aware of the benefits of this
technology and are investing in its future.
In countries like the UAE, which has an
aging population and a high incidence of
chronic diseases, regenerative medicine
could offer a life-changing alternative
to traditional therapies.
Already, scientists have had success
in growing new skin for burn victims and
regenerating cartilage for patients suffering
from arthritis. The long-term goal is
to extend human lifespan by preventing
the deterioration of tissues and organs
over time, potentially transforming healthcare
from a reactive system focused on
treatment to a proactive one focused
on prevention and regeneration.
What’s Next for Healthcare in the UAE?
With the UAE’s commitment to being at
the forefront of technological innovation,
the next decade could see the country
leapfrog into a new era of healthcare.
The government’s Vision 2030 for the
health sector emphasizes the importance
of integrating cutting-edge technology
to improve patient outcomes, streamline
healthcare systems, and reduce costs.
AI, biotech, and regenerative medicine
are expected to be central pillars of this
vision.
In practice, this could mean that the
UAE’s healthcare system will become
increasingly reliant on AI-driven decision-making
tools, personalized treatments
based on genetic information,
and regenerative therapies that allow
patients to live healthier and longer lives.
Moreover, with a large number of healthtech
startups and biotech companies
emerging in the region, the UAE is not
only focusing on adopting these technologies
but is also positioning itself as
a hub for medical innovation in the GCC.
The healthcare breakthroughs of
2030 are already emerging, and the
UAE is well-positioned to harness these
technologies for the benefit of its citizens.
AI-driven diagnostics, biotech advancements,
and regenerative medicine
are just the beginning of a healthcare
revolution that could change how we
think about treatment and prevention. As
these innovations take root, the UAE’s
commitment to being a global leader in
healthcare innovation will ensure that
the region remains at the forefront of
this revolution.
Mar 2025 / 51

Launch EXPRESS
CIRCULAR RING 2:
ADVANCING WEARABLE HEALTH
TECHNOLOGY
The Circular Ring 2, unveiled at CES 2025, marks a significant
leap in wearable health technology. Priced at
$380, this smart ring introduces groundbreaking features
that differentiate it from competitors like the Oura Ring
4 and the Samsung Galaxy Ring. One of the most notable
innovations is its ability to provide on-finger electrocardiogram
(ECG) readings. This feature is paired with an FDA-cleared
atrial fibrillation (AFib) detection algorithm, offering users a
convenient and accurate way to monitor their heart health.
AFib detection, which is crucial for early identification of heart
irregularities, has not been widely available in competing
devices, making the Circular Ring 2 a standout product in
the health-tech space.
The Circular Ring 2 is crafted from durable titanium, enhancing
its resilience and long-lasting performance. This choice
of material ensures that the device is not only stylish but
also tough enough to withstand everyday wear and tear.
Consumers will have the option to choose from four distinct
finishes: Silver, Black, Gold, and Rose Gold. This variety allows
users to select a design that best suits their personal
style, while also offering a high-end feel that complements
its advanced functionality.
The UAE presents a prime market for the Circular Ring 2,
thanks to its tech-savvy population and a growing interest
in digital health solutions. The country’s health-conscious
residents are increasingly adopting wearable technologies
that allow them to track their fitness, well-being, and health
metrics. The Circular Ring 2’s innovative ECG feature aligns
perfectly with the UAE’s commitment to improving healthcare
through technology. As the UAE continues to invest in
smart health initiatives, the demand for such cutting-edge
wearable devices is expected to increase.
What sets the Circular Ring 2 apart is not just its design
and material but also its comprehensive health monitoring
capabilities. Beyond heart health, the ring is equipped with
sensors that track various other health parameters, including
activity levels, sleep patterns, and stress. This holistic
approach provides users with a well-rounded view of their
health, empowering them to make informed decisions to
improve their lifestyle.
With its advanced features, sleek titanium design, and
user-friendly interface, it is positioned to be a game-changer
for health-conscious individuals. As it launches in the UAE, the
Circular Ring 2 is expected to gain traction among consumers
eager to adopt the next generation of wearable health tech,
helping them stay on top of their well-being in an effortless
and stylish way.
52 \ Mar 2025

thetechnologyexpress.com
LENOVO YOGA SOLAR PC:
THE FUTURE OF SUSTAINABLE COMPUTING
Lenovo is pushing the boundaries of innovation with the Yoga
Solar PC, a revolutionary laptop concept that harnesses
solar power for extended battery life and eco-friendly
computing. This cutting-edge device is designed for sustainability-conscious
users, integrating AI-powered features
with Lenovo’s signature flexibility and premium design.
At the heart of the Yoga Solar PC is its solar-charging
technology, embedded into the laptop’s lid, allowing it to
passively recharge using ambient light. This feature reduces
reliance on traditional charging, offering greater energy efficiency
and extended usage—perfect for professionals on
the go. Powered by the latest Intel Core Ultra processors
and optimized for AI-driven workloads, the Yoga Solar PC
ensures fast performance, smart power management, and
real-time AI assistance for tasks like creative editing, workflow
automation, and adaptive power optimization.
The sleek 2-in-1 convertible design remains true to the
Yoga lineup, offering seamless transitions between laptop,
tent, and tablet modes. A stunning OLED display, enhanced
Lenovo Magic Bay modular accessories, and next-gen connectivity
make this device a powerhouse for both productivity
and creativity.
Lenovo’s bold leap into solar-powered computing marks
a new era of sustainable innovation. If brought to market,
the Yoga Solar PC could redefine how laptops are powered,
offering an energy-efficient, AI-enhanced, and ultra-portable
experience for the modern user.
53 \ Mar 2025

PropTech
CODE MEETS
CONCRETE:
INNOVATION DRIVING UAE
REAL ESTATE
The UAE’s real estate market is undergoing a seismic shift
as AI, IoT, and smart infrastructure take centre stage.
From tech-driven property management to personalised
living experiences, innovation is no longer a luxury—it’s
a necessity. This article explores how technology is redefining
real estate in the UAE, shaping urban living, and
driving investment strategies for the future.
The UAE’s real estate sector is undergoing
a seismic transformation,
driven by advancements in artificial
intelligence (AI), the Internet of Things
(IoT), and automation. Developers are
no longer limited to traditional property
models; instead, they are embracing
tech-driven innovations to enhance operational
efficiency and improve tenant
experiences. With urbanisation accelerating,
adopting smart infrastructure
is now a necessity for maintaining a
competitive edge.
54 \ Mar 2025

Key Trends in Smart Real Estate
The UAE’s real estate sector is undergoing
a transformation driven by cutting-edge
technology. AI-enhanced
property management has become integral,
streamlining tasks like rent collection,
maintenance scheduling, and
tenant communications. This reduces
operational costs and ensures quicker
resolutions for tenant concerns. Simultaneously,
the integration of IoT-powered
devices, such as smart thermostats and
home security systems, enables residents
to control their living spaces remotely,
improving convenience while lowering
energy consumption.
Blockchain technology is also gaining
traction in property transactions.
the UAE has succeeded in
adopting qualitative initiatives
and projects for
the intellectual property
sector, positioning it
as one of the key pillars
for building a strong
and sustainable national
economy.”
H.E. Abdulla bin Touq Al Marri,
UAE’s Minister of Economy and Chairman
of the UAE Circular Economy
Council
By ensuring transparency, minimising
paperwork, and mitigating fraud risks,
blockchain is expected to become a
standard in real estate transactions.
Another game-changer is digital twin
technology, which allows developers
to create virtual models of buildings.
These models help optimise building
performance, reduce errors, and cut
project costs before construction begins.
Furthermore, sustainable building
solutions are becoming a core focus,
with smart energy systems, automated
lighting, and water-saving technologies
aligning with the UAE’s carbon-neutral
targets.
Why Innovation is Crucial for the UAE
Real Estate Market
Several factors are driving the need for
rapid tech adoption in the UAE’s property
sector. The government’s Vision 2030
strategy highlights real estate as a crucial
industry for reducing dependence on
oil and fostering diversified economic
growth. Meanwhile, tech-savvy investors
and tenants demand personalised services,
digital convenience, and real-time
updates for properties.
With foreign investors actively exploring
opportunities, developers face heightened
competition and must differentiate
their offerings with advanced PropTech
solutions. Regulatory support for innovation,
particularly initiatives promoting
PropTech and smart city development,
further accelerates this transformation.
Moreover, the UAE’s sustainability goals
require widespread adoption of smart
technologies for resource efficiency and
emissions reduction.
Real Estate Firms Leading the Tech
Revolution
Several key players are driving smart
real estate innovation in the UAE:
Emaar Properties, a pioneer in luxury
developments, has implemented AI and
IoT technologies across its properties
to elevate resident experiences and reduce
operational costs through energy
efficiency.
Aldar Properties is transforming the smart
home experience by utilising IoT for features
such as remote-controlled lighting,
climate management, and predictive
maintenance, providing convenience
and customisation for homeowners.
Dubai Future Foundation, a government-backed
entity, is accelerating
PropTech adoption through dedicated
innovation hubs, research collaborations,
thetechnologyexpress.com
and smart city initiatives aimed at shaping
the UAE’s urban landscape of the future.
These companies exemplify how innovation
is reshaping real estate, ensuring
that developers remain competitive
and responsive to evolving consumer
expectations.
The Impact of PropTech on UAE’s Urban
Living
PropTech is revolutionising urban living
in the UAE by transforming how residents
interact with their homes and
communities.
Connected Living is becoming the new
norm, with smart homes and communities
offering features like automated
security, voice-controlled appliances,
and remote lighting systems. These
innovations provide convenience and
elevate the overall resident experience.
Energy Efficiency is at the forefront
of PropTech adoption. Smart energy
meters and AI-powered climate control
solutions are reducing power consumption,
lowering utility costs, and promoting
sustainable living in line with the UAE’s
carbon-neutral goals.
Enhanced Security measures are being
implemented through IoT-enabled surveillance
systems and biometric access
controls, which enhance safety in residential
and commercial spaces. Real-time
monitoring and alerts also contribute to
peace of mind for residents.
Sustainable Urban Planning is leveraging
data-driven insights to create
eco-friendly communities. Innovations
like solar-powered infrastructure and efficient
waste management systems reflect
the UAE’s commitment to sustainable
development and smarter cities.
With these advances, PropTech is not
just reshaping urban living but also laying
the groundwork for the UAE’s vision of
a tech-driven, sustainable future.
Embracing Smart Real Estate
The future of real estate in the UAE is
firmly tied to technological innovation.
Innovation in real estate is no longer
optional, it’s essential for survival in the
UAE’s competitive market. The integration
of AI, IoT, blockchain, and other
PropTech solutions is transforming how
properties are developed, managed, and
experienced. As the UAE continues to
lead the charge in smart urban living,
developers and investors must stay
ahead of the curve. The question is,
how ready is your business to embrace
this new era of smart real estate?
Mar 2025 / 55

CRYPTO NEWS
UAE’s du Integrates
Cryptocurrency Payments,
Serving 7
Million Customers
UAE telecom provider du now
accepts cryptocurrency payments,
offering its 7 million subscribers
an alternative payment method.
This move aligns with the UAE’s
vision to become a global crypto hub.
Trump’s Return Spurs 700% Crypto Trading
Surge; Middle East Investment Climate Shifts
Following President Donald Trump’s
return, Robinhood’s crypto trading
revenue soared by 700%, with
Bitcoin nearing $100,000. This surge
reflects increased investor interest
and a pro-crypto regulatory environment.
Simultaneously, Middle East
investments face uncertainty due to
potential geopolitical shifts under the
new administration.
Phoenix Group’s 2024
Net Profit Hits $167M;
Mining Revenue Soars
236% to $107M
Abu Dhabi-based Phoenix Group
reported a net profit of $167
million for 2024, with mining revenue
surging 236% to $107 million, up
from $32 million in 2023. This growth
reflects strategic global expansion and
operational efficiency.
Shiba Inu Partners
With UAE Ministry to
Implement Web3 Solutions
The UAE’s Ministry of Energy and
Infrastructure has partnered with
Shiba Inu to integrate Web3 technologies,
including ShibOS, into public
services. This collaboration aims to
enhance efficiency and citizen-focused
governance.
Bitcoin Rebounds to
$97,197 Amid Market
Uncertainty
Bitcoin’s price has risen to
$97,197, recovering from recent
lows. Despite this uptick, concerns
persist over potential market
volatility and the sustainability of the
current rally. Analysts advise caution
due to ongoing macroeconomic uncertainties.
56 \ Mar 2025

thetechnologyexpress.com
Abu Dhabi Invests
$437M in Blackrock’s
Bitcoin Etf; Wisconsin
Pension Fund Doubles
Holdings To $321M
Abu Dhabi’s Mubadala Investment
Company has acquired
$436.9 million in BlackRock’s
iShares Bitcoin Trust ETF. Simultaneously,
the State of Wisconsin Investment
Board increased its holdings to
over 6 million shares, valued at approximately
$321.5 million.
UAE Crypto App Downloads
Surge 41% in
2024, Reports Apps-
Flyer
In 2024, the United Arab Emirates
experienced a 41% year-on-year increase
in cryptocurrency app installations,
according to AppsFlyer. This
surge reflects the nation’s growing
adoption of digital assets and the expanding
role of fintech in its financial
landscape.
UAE’s Digital Currency
Economy Expands
Rapidly, Enabling
Everyday Crypto
Transactions
In 2024, the UAE’s cryptocurrency
market revenue reached $263.1 million,
with projections of 3.78 million
users by 2025. This growth is fostering
the use of digital currencies for daily
purchases, including coffee. The government’s
supportive regulations and
businesses accepting crypto payments
are key drivers of this trend.
Blockchain and Cryptocurrency Revolutionize
UAE Real Estate Transactions
The UAE’s real estate market is
undergoing a transformation
with the integration of blockchain
and cryptocurrency technologies.
Developers are increasingly accepting
digital currencies for property
purchases, and platforms like Tether’s
USDT are streamlining transactions for
over 30,000 agents. In 2024, off-plan
property sales in Dubai surged to 283
billion AED, a 27.5% increase from the
previous year, partly attributed to the
adoption of blockchain solutions.
MANTRA Obtains VARA
License to Expand
DeFi Services in UAE
MANTRA Finance FZE, a leading
decentralized finance platform,
has secured a Virtual
Asset Service Provider (VASP) license
from Dubai’s Virtual Assets Regulatory
Authority (VARA). This license enables
MANTRA to operate as a Virtual Asset
Exchange and offer Broker-Dealer,
Management, and Investment Services
within the UAE.
Mar 2025 / 57

Responsible Tech
UAE’S TECH
REVOLUTION:
FUTURE-PROOFING BEYOND
THE SILICON MIRAGE
The UAE is leading the way in responsible tech development,
focusing on ethical AI, sustainable investments, and
robust regulatory frameworks. By prioritising long-term
societal benefits over speculative gains, the country is
shaping a future-proof tech ecosystem that serves as a
global model for ethical innovation and sustainable growth.
The United Arab Emirates (UAE)
is strategically positioning itself
as a global leader in responsible
technology development, focusing on
ethical and sustainable investments. By
implementing robust regulatory frameworks
for artificial intelligence (AI) and
data usage, the UAE is steering clear
of speculative tech funding, commonly
referred to as the “Silicon Mirage.” This
approach ensures that technological advancements
align with societal well-being
and long-term economic stability.
58 \ Mar 2025

Current Developments in AI Ethics in
the UAE
The UAE has established comprehensive
AI ethics guidelines to govern the
development and deployment of AI technologies.
The UAE AI Ethics Principles
and Guidelines, introduced by the UAE
Artificial Intelligence Office, outline key
principles such as fairness, inclusiveness,
equality, human benefit, and rights.
These principles serve as a framework
to ensure that AI systems are developed
and used responsibly, aligning with the
UAE’s commitment to sustainable development
and ethical standards.
In addition to these guidelines, the UAE
has introduced the AI Seal brand (UAI)
to attract global talent and businesses.
This initiative recognizes high-quality,
ethical AI companies, promoting the
development of safe and efficient AI
technologies within the country. The
UAI Seal of Approval serves as a mark
of excellence, encouraging adherence
to ethical standards in AI development.
The UAE’s commitment to responsible
AI is further demonstrated through
the development of the AI Procurement
Guidelines. These guidelines assist federal
government entities in procuring
AI systems that meet ethical and performance
standards, ensuring that AI
technologies implemented in public
services are both effective and aligned
with societal values.
Globally, the World Economic Forum
(WEF) has emphasized the importance
of responsible technology design. In
its white paper, “Technology Policy:
Responsible Design for a Flourishing
World,” the WEF advocates for ethical
considerations in technology development,
aligning with the UAE’s approach
to integrating ethics into AI and data
governance.
The Impact of Ethical Tech on Business
and Investment in the UAE
The UAE’s focus on ethical and sustainable
tech investments is crucial for
businesses and investors. By prioritizing
responsible AI and data usage, the UAE
creates a stable and predictable environment
for technological innovation. This
approach mitigates the risks associated
with speculative investments, ensuring
that tech developments contribute positively
to society and the economy.
For businesses operating in the UAE,
adherence to these ethical guidelines is
essential. Compliance with the UAE AI
Ethics Principles and Guidelines not only
aligns companies with national standards
but also enhances their reputation as
responsible entities in the global market.
This alignment can lead to increased
trust among consumers and investors,
fostering long-term business success.
Furthermore, the UAE’s commitment
to responsible tech positions it as a hub
for ethical innovation. Companies that
align with these standards are more
likely to attract investment and partnerships,
both locally and internationally.
This collaborative environment fosters
a culture of innovation that benefits all
stakeholders involved.
Future Initiatives for Responsible Tech
in the UAE
Looking ahead, the UAE is poised to
further enhance its role in responsible
tech development through several key
initiatives:
1. Strengthening AI Governance: The
UAE plans to refine its AI governance
frameworks to address emerging challenges
in AI ethics and data privacy. This
includes updating the AI Ethics Principles
and Guidelines to incorporate new developments
in AI technology and societal
expectations.
2. Promoting Sustainable Tech Investments:
The UAE aims to increase investments
in sustainable technologies,
focusing on sectors such as renewable
energy, green infrastructure, and sustainable
urban development. This strategy
aligns with global sustainability goals and
positions the UAE as a leader in green
technology innovation.
3. Enhancing Public-Private Partnerships:
The UAE seeks to foster stronger
collaborations between the government
and private sector in tech development.
By leveraging the expertise and resources
of both entities, the UAE can accelerate
the development and deployment of
ethical and sustainable technologies.
4. Expanding International Collaboration:
The UAE plans to engage more
actively in international forums and partnerships
focused on responsible tech
development. This involvement will allow
the UAE to share its experiences, learn
from global best practices, and influence
international standards in AI and data
governance.
By pursuing these initiatives, the UAE
aims to solidify its position as a global
leader in responsible technology development,
ensuring that its tech industry
remains ethical, sustainable, and aligned
thetechnologyexpress.com
The UAE has become a
significant player in the
global governance of
artificial intelligence,
actively contributing
to international policy
discussions and helping
define the standards and
frameworks that will
shape the future of AI.”
H.E. Omar Sultan Al Olama,
UAE’s Minister of State for Artificial
Intelligence, Digital Economy
with societal values.
The UAE’s focus on ethical and sustainable
tech investments, supported
by strong AI governance frameworks,
sets a global standard for responsible
technology development. By prioritising
long-term societal benefits over speculative
gains, the UAE is future-proofing
its tech industry and leading by example.
This approach not only enhances the
UAE’s reputation as a hub for innovation
but also offers valuable lessons for other
nations. For businesses and investors,
aligning with these ethical principles
presents opportunities for growth in a
stable, forward-thinking environment.
The UAE’s commitment ensures a future
where technology and ethics go
hand in hand.
Mar 2025 / 59

GLOBAL NEWS
LEAP 2025 Unveils
Tech Arena with Live
Demonstrations of
Emerging Innovations
From February 9 to 12, 2025,
LEAP’s fourth edition will introduce
the Tech Arena, an immersive
platform at the Riyadh Exhibition
and Convention Centre in Malham.
This arena will feature live demonstrations
and interactive showcases of
cutting-edge technologies, including
robotics, artificial intelligence, healthcare
innovations, and mixed reality.
Attendees will have the opportunity to
engage directly with prototypes and
emerging tech, fostering collaboration
and inspiring curiosity among over
170,000 expected visitors.
DeepSeek Expands
Open-Source AI
Efforts with New Code
Release
Chinese AI startup DeepSeek has
announced plans to open-source
key components of its AI model
code, reinforcing its commitment to
transparent artificial intelligence development.
The company will release five
code repositories, following its recent
launch of the open-source R1 reasoning
model. This move contrasts with the
trend among AI firms in China and the
U.S. that favor closed-source models.
nybl and NOV Forge AI
Partnership at LEAP
2025
Saudi Arabia’s deep tech leader,
nybl, has announced a strategic
collaboration with U.S.-based
energy giant NOV during LEAP 2025 in
Riyadh. This partnership aims to integrate
nybl’s artificial intelligence solutions into
NOV’s Max Production software suite,
enhancing operational efficiency and
predictive maintenance in the oil and gas
sector. The alliance underscores Saudi
Arabia’s commitment to technological
innovation and aligns with the Kingdom’s
Vision 2030 objectives.
Block Shares Fall as Consumer Spending
Slows, Raising BNPL Concerns
Block Inc.’s shares have experienced
a significant decline due
to a slowdown in consumer
spending, raising concerns about the
company’s expansion into the ‘buy
now, pay later’ (BNPL) sector. Despite
a strong labour market and stable
wage growth, political uncertainties
and high interest rates have tempered
consumer expenditure. Block’s Cash
App unit reported a 16% increase in
gross profit in the last quarter, while
its Square unit saw a 12% rise. The
BNPL market is projected to exceed
$160 billion by 2032, positioning it
as a key growth driver for Block. The
company anticipates at least a 15%
profit increase in 2025, with margins
expanding by approximately 240 basis
points.
Global Semiconductor
Revenue to Reach
$705 Billion in 2025
Amid AI Boom
The global semiconductor market
is projected to hit $705 billion in
2025, driven by soaring demand
for AI chips, cloud computing, and
advanced electronics. As industries
accelerate AI adoption, semiconductor
firms are expanding production to meet
growing needs in data centres, consumer
devices, and automotive technology.
60 \ Mar 2025

thetechnologyexpress.com
Optiva Unveils Gemini-Powered
AI BSS
at MWC 2025 to
Transform Telecom
Operations
Optiva is introducing its AI-driven
Business Support System (BSS)
at Mobile World Congress 2025,
leveraging Google’s Gemini models.
The new platform aims to enhance
automation, customer engagement,
and operational efficiency for telecom
providers worldwide.
Elon Musk’s $97.4 Billion Bid for OpenAI
Rejected Amid Intensifying Feud with Sam Altman
Elon Musk’s recent $97.4 billion
offer to acquire OpenAI has
been unanimously rejected by
its board, intensifying the ongoing
dispute between Musk and CEO Sam
Altman. The board emphasized its
commitment to maintaining OpenAI’s
nonprofit status, while Musk’s legal
team argues the company’s current
trajectory favors profit over public
benefit. This development marks a
significant escalation in the rivalry
between the two tech magnates
over the future direction of artificial
intelligence.
AI-Powered Humanoid
Robots Revolutionise
Governance in Shenzhen
Shenzhen, China, has deployed
AI-driven humanoid robots and
DeepSeek-powered “AI public
servants” to enhance administrative
governance and public services.
These robots assist in patrols, document
management, and community
interactions, marking a significant
advancement in intelligent grassroots
governance.
stc Group Forges Over
75 Strategic Partnerships
at LEAP 2025
At LEAP 2025, stc Group solidified
its position as a leading digital
enabler by signing more than
75 strategic agreements with global
technology giants, including AWS,
Nokia, Huawei, and Ericsson. These
collaborations aim to enhance cloud
services, AI infrastructure, and 5G capabilities,
driving digital transformation
in Saudi Arabia and beyond.
Apple Unveils iPhone
16e, Discontinues SE
and iPhone 14 Models
On February 20, 2025, Apple
introduced the iPhone 16e,
priced at $599, effectively
replacing the iPhone SE, iPhone 14,
and iPhone 14 Plus. The iPhone 16e
features a 6.1-inch OLED display, A18
chip, 48MP camera, and USB-C port.
Preorders begin February 21, with
availability from February 28.
Mar 2025 / 61

Startup Ecosystem
THE UAE UNICORN
FACTORY:
ENGINEERING THE NEXT
BILLION-DOLLAR GIANTS
The UAE is rapidly positioning itself as a global hub for
high-growth startups, with a strong focus on transforming
them into unicorns. Leveraging government initiatives,
robust investor networks, and emerging sectors, the
nation is witnessing a boom in billion-dollar valuations.
This trend is reshaping the region’s business landscape,
offering invaluable insights for investors and entrepreneurs
navigating the GCC’s future tech ecosystem.
The UAE has emerged as a leading
player in the global startup ecosystem,
with a particular focus on
nurturing unicorns — companies valued
at over $1 billion. This shift marks a significant
transformation in the regional
tech landscape, as the government and
private sector work in tandem to cultivate
an environment conducive to the
rapid growth of startups. The country
is not only attracting investment but is
becoming a beacon of innovation and
entrepreneurial opportunity in the GCC.
62 \ Mar 2025

thetechnologyexpress.com
The Rise of Unicorns in the UAE: A New
Era for Startups
The UAE’s startup ecosystem is flourishing,
driven by strategic government
initiatives and growing private investment.
Recent data shows a surge in venture
capital (VC) funding, with the UAE securing
the lion’s share of VC investments
in the GCC. In 2023, the country saw a
record $2.5 billion in startup investments,
nearly 60% of the region’s total. Moreover,
the UAE is home to an increasing
number of unicorns, with companies like
Careem, a ride-hailing platform, and Swvl,
a bus-sharing service, leading the charge.
We want the UAE to become
the world’s most
prepared country for
Artificial Intelligence.”
H.H. Sheikh Mohammed bin Rashid
Al Maktoum,
Vice President and Prime Minister of
the UAE and Ruler of Dubai
Key drivers of this success include:
Government Initiatives: The UAE government
has launched several initiatives
aimed at attracting international investors
and supporting startups. The introduction
of the National Innovation Strategy
and the Dubai Future Fund are just
two examples of how the government
is fostering a conducive environment
for innovation.
Investor Networks: The rise of venture
capitalists, angel investors, and private
equity firms in the region has been pivotal.
Networks like 500 Startups and Wadi
Makkah Ventures are helping facilitate the
flow of capital into promising ventures,
boosting the confidence of startups to
scale quickly.
Emerging Sectors: The UAE is betting
heavily on sectors such as FinTech,
HealthTech, AI, and e-commerce to
power its unicorn growth. For instance,
companies like YAP, a digital banking
platform, are revolutionising the financial
sector, while Vezeeta, a health-tech platform,
is reshaping healthcare services.
The Economic Impact: Why the UAE’s
Unicorns Matter
The rise of unicorns in the UAE has significant
implications for both businesses
and investors. For businesses, the
growing presence of unicorns serves
as a testament to the country’s ability
to foster successful enterprises. Companies
aspiring to achieve billion-dollar
valuations can now look to the UAE as
a model for success, benefiting from a
favourable regulatory framework, robust
infrastructure, and access to international
markets.
For investors, the surge in high-growth
startups presents a wealth of opportunities.
The UAE’s strong economic fundamentals,
its commitment to innovation,
and its strategic position as a gateway
to the MENA region make it an attractive
investment destination. Furthermore, the
government’s efforts to attract foreign
direct investment (FDI) are setting the
stage for continued growth, with Dubai’s
Silicon Oasis and Abu Dhabi’s Khalifa Fund
offering dedicated support to investors
and startups alike.
Moreover, the UAE’s push for
tech-driven economic diversification,
backed by the UAE Vision 2021 and
Dubai’s Smart City initiative, creates a
fertile environment for tech-based startups
to flourish. This could result in a
snowball effect, where early successes
inspire a new wave of entrepreneurs
to launch businesses in the UAE, thus
creating an ecosystem of sustainable
growth.
What’s Next for UAE Unicorns? Trends
Shaping the Future
Looking ahead, the future of the UAE’s
unicorn ecosystem appears bright, with
several trends poised to accelerate
growth:
1. Increased Investment in AI and Blockchain:
The UAE’s focus on becoming a
global leader in AI and blockchain will
likely catalyse the creation of more unicorns
in these cutting-edge sectors. With
the Dubai Blockchain Strategy and the
Artificial Intelligence Strategy 2031, the
government is creating a strong foundation
for these technologies to thrive.
2. Global Expansion of UAE-Based
Startups: As more UAE-based startups
hit unicorn status, expect to see them
expand into global markets, particularly
across the Middle East, North Africa, and
Southeast Asia. With strong backing from
international investors and a growing
talent pool, these startups will have the
resources to scale rapidly.
3. Collaboration between Governments
and Private Sector: To ensure continued
success, public-private partnerships will
be key. The UAE’s strategic vision for
innovation requires a collaborative approach,
where both the government and
private entities work together to foster
innovation and attract capital.
4. Sustainability and Green Tech: As
part of its commitment to sustainable
development, the UAE is placing significant
emphasis on green technologies.
Startups in this sector will be well-positioned
to capitalise on the global shift
towards sustainability, creating new
opportunities for growth.
The UAE is fast emerging as the
destination for tech startups aspiring
to become unicorns. With strong government
support, abundant investment
opportunities and a thriving entrepreneurial
ecosystem, the nation is poised
for dramatic growth. As the economy
diversifies, billion dollar startups will likely
arise from sectors such as artificial
intelligence, blockchain and sustainability.
Entrepreneurs and investors must
closely watch this evolving landscape
as the UAE continues to shape global
innovation. Which startup will emerge
as the next success story? Government
backed accelerator programs and rising
venture capital interest are fueling rapid
development. As success stories multiply,
the UAE is set to solidify its position as
a global leader in disruptive technologies
and pioneering research, driving
economic growth and inspiring future
generations of innovative enterprises.
This dynamic future is already unfolding.
Mar 2025 / 63

APP EXPRESS
OTTER.AI
TRANSCRIBE CONTENT WITH EASE
Otter.ai is revolutionizing the way people capture and organize
spoken content. Launched in 2017, this AI-driven
transcription app transforms meetings, lectures, and
interviews into accurate, searchable text in real time. With
automatic speaker identification, keyword tagging, and live
captions, Otter.ai eliminates the hassle of manual note-taking,
making it an essential tool for professionals, students,
and journalists.
One of Otter.ai’s standout features is its seamless integration
with platforms like Zoom, Google Meet, and Dropbox, allowing
users to transcribe conversations directly from their virtual
meetings. The app also offers collaboration tools, enabling
teams to highlight important sections, add comments, and
share transcripts effortlessly. Additionally, its smart summary
feature condenses long discussions into concise, digestible
insights, making reviewing notes quicker and more efficient.
Unlike traditional transcription services, Otter.ai continuously
learns and improves its accuracy through AI-powered
speech recognition. Users can create custom vocabulary
for industry-specific terms, ensuring precise transcriptions
tailored to their needs. The app’s cloud synchronization keeps
all notes accessible across devices, allowing users to revisit
past conversations anytime.
Otter.ai isn’t just a transcription tool, it’s a productivity powerhouse
that helps users focus on the conversation instead
of scrambling to take notes. For anyone looking to streamline
their workflow and never miss a detail, Otter.ai remains a
must-have in the world of AI-powered productivity apps.
STOIC
JOURNAL DAILY FOR MINDFULNESS
Stoic is more than just a journaling app, it’s a daily guide
to mindfulness, emotional resilience, and self-reflection.
Inspired by ancient Stoic philosophy, this app helps
users navigate life’s challenges with practical tools such
as guided journaling, breathing exercises, meditations, and
mood tracking. By combining timeless wisdom with modern
psychology, Stoic provides a structured approach to mental
well-being.
The app offers personalized daily prompts based on Stoic
teachings and cognitive behavioral therapy (CBT), encouraging
users to reflect on gratitude, challenges, and personal
growth. With features like morning and evening reflections,
goal setting, and thought analysis, Stoic transforms journaling
into a powerful habit for self-improvement.
What sets Stoic apart is its holistic approach to mental wellness.
Beyond journaling, the app includes breathing exercises
for stress relief, visualization techniques for motivation, and
affirmations to reinforce positive thinking. Users can track
their emotional patterns over time, gaining insights into their
mental state and improving their overall well-being.
Stoic makes philosophy practical, turning ancient wisdom
into actionable steps for modern life. Whether you’re looking
to reduce stress, improve focus, or cultivate gratitude,
Stoic serves as a thoughtful companion on your journey to a
healthier mindset. For anyone seeking clarity and resilience,
Stoic is a powerful tool for daily self-care and introspection.
64 \ Mar 2025

thetechnologyexpress.com
CLEAR
MANAGE TASKS FASTER
Clear is a dynamic to-do list app that has gained popularity
for its simple yet delightful user interface. Launched
in 2012, the app offers a colourful and intuitive design
that makes task management a more enjoyable experience.
Clear’s unique features include clever shortcuts like pinchto-close
and swipe-to-delete, which make organizing tasks
faster and more seamless. It also allows users to easily share
their lists through screenshots, making collaboration simpler.
Over the years, Clear has maintained its popularity through
its simplicity and user-friendly interface. It stands out in the
crowded market of task management apps by providing an
immersive experience, where users can enjoy the act of ticking
off completed tasks as much as creating the list itself. The
colourful items, minimalist design, and smooth transitions set
it apart from other apps in the productivity space.
Clear’s innovation lies in its ability to turn task management
from a mundane chore into a fun activity. Its easy-touse
design and clever features make it an essential tool for
people looking to stay organised while keeping their to-do
lists visually engaging.
Clear remains a top choice for anyone looking for a simple
yet effective to-do list app that enhances productivity. Its
innovative design continues to benefit users by transforming
the way tasks are managed, making it a must-have in the
world of productivity apps.
NOUR
SHOP EVERYTHING YOU WATCH
Launched in May 2024, NOUR is a UAE-based editorial
e-tail platform founded by Nidhi Sharma, former Beauty
Director at Vogue India. The platform aims to transform
online beauty shopping by integrating high-quality editorial
content with a curated selection of over 70 premium brands
across skincare, makeup, haircare, and fragrances.
NOUR’s innovative approach encourages users to explore
beauty products through engaging content, allowing them to
“buy everything you see and shop everything you watch.”
This strategy empowers consumers to make informed decisions,
moving beyond the traditional ‘search and transact’
model prevalent in online beauty shopping.
The platform features a diverse range of brands, including
K-beauty frontrunners like COSRX and Beauty of Joseon,
award-winning products such as NuFace and The Light Salon,
and cult favourites like Miller Harris and Sachajuan. This
extensive selection caters to various beauty preferences
and needs.
By combining editorial expertise with e-commerce, NOUR
offers a seamless and immersive shopping experience. This
approach not only enhances product discovery but also fosters
a deeper connection between consumers and the beauty
brands they choose.
NOUR’s innovative model is reshaping the beauty shopping
landscape in the UAE, providing consumers with a platform
that blends informative content with a curated product selection,
thereby enhancing the overall online beauty shopping
experience.
65 \ Mar 2025

Startup Innovation
FIRST MOVERS, FAST
FOLLOWERS, AND THE
TREND HACKERS:
THE REAL WINNERS IN
INNOVATION
In the dynamic markets of the UAE and GCC, innovation
is crucial for success. While early movers often capture
initial attention, it is the fast followers and trend hackers
who capitalize on emerging opportunities and refine ideas
to create lasting impact. Agility and strategic execution
are key to winning.
In today’s fast-paced market, companies
constantly compete to be the
first to launch new products, disrupt
industries, and capture consumer attention.
But in reality, the winners are
not always the first movers. Rather,
it’s the fast followers and the strategic
trend hackers that often reap the largest
rewards in innovation. To understand
why, we must explore the dynamics of
market disruption and how businesses
in the UAE and GCC can better position
themselves for success.
66 \ Mar 2025

The Startup Race
Innovation is often seen as a race, whoever
gets there first will reap the rewards.
Early pioneers are typically celebrated
for their ability to take risks and push
boundaries. However, in many cases,
their initial successes are short-lived,
and they fall victim to being too early
in a market, lacking the resources or
customer base to maintain long-term
growth.
For instance, Blackberry was once a
leader in the smartphone market. It was
outpaced by Apple’s iPhone. Apple didn’t
invent the smartphone, but it refined and
redefined the market, creating a product
that resonated with consumers in a way
that Blackberry never could. Apple was
a fast follower, taking lessons from early
movers and creating an ecosystem that
others struggled to match.
In the UAE and GCC, this pattern is
emerging in various sectors, from fintech
to AI, where early movers may grab
attention, but it is often the fast followers
that truly shape and dominate the
market. For example, Careem, an early
player in the ride-sharing space in the
Middle East, was eventually acquired
by Uber after it established a strong
regional foothold. Uber, despite being
the larger company, learned from the
local nuances of Careem’s approach and
capitalized on them.
Who is Leading the Race
For businesses in the UAE and GCC,
being the first to market might no longer
be enough to secure long-term dominance.
Fast followers benefit from several
advantages. They have the benefit
of seeing how the market responds to
early entrants, enabling them to optimize
their strategies and products before fully
entering the market. By addressing early
missteps or offering superior alternatives,
they can swiftly take market share from
the pioneers.
A critical advantage fast followers have
is the ability to improve upon existing
ideas with advanced technology or more
refined user experiences. Consider Amazon
Web Services (AWS), which didn’t
create cloud computing but capitalized
on its growth, refining its offerings and
creating a robust ecosystem that dominated
the market.
Additionally, trend hackers—those who
strategically leverage emerging trends
and societal shifts—often see outsized
returns with less effort. These companies
don’t necessarily invent groundbreaking
technology but instead ride the wave of
trends, amplifying them for commercial
success. For example, TikTok did not
invent social media but capitalized on the
popularity of short-form video content,
building an app that resonated with the
next generation of consumers.
For UAE-based companies, where
disruption is already underway in fields
like sustainability and smart cities, the
opportunity for trend hacking is immense.
Businesses that understand cultural
shifts, technological advancements, and
consumer behavior patterns can quickly
position themselves as key players.
How To Get Ahead
The true winners in innovation, therefore,
are the businesses that can adapt swiftly
and strategically. In the GCC’s competitive
landscape, this means being a fast
follower or a trend hacker rather than
an early mover. For businesses looking
to gain a competitive edge, there are
several actionable insights to consider:
Understand Market Signals: Pay close
attention to emerging trends and market
responses. Being able to spot the
right opportunity and timing your entry
accordingly is crucial.
Iterate Quickly: Build on the innovations
of others by optimizing existing technologies
and adding local context. Fast
followers tend to be more agile than the
original pioneers.
Leverage Data and Ecosystems: Harness
the power of data analytics to understand
consumer behavior, enabling you
to predict future trends and react before
the competition.
As the UAE and the wider GCC region
continue to emerge as leading innovation
hubs, businesses must shift their focus
beyond just being first to market. Instead,
success lies in refining ideas, identifying
trends early, and creating ecosystems
that adapt to ever-changing consumer
demands.
Fast followers and trend hackers are
often the ones who thrive by strategically
leveraging emerging opportunities. In an
increasingly competitive landscape, agility
and strategic execution are essential.
By fostering a culture of innovation and
continuous improvement, businesses in
the UAE and GCC can not only keep up
with the pace of change but also shape
future markets.
While early movers often receive initial
recognition for their innovations, it’s the
fast followers and trend hackers who
thetechnologyexpress.com
The Ministry of Finance’s
journey is rich with
innovative initiatives,
projects, and events
that reflect its excellence
in supporting innovation
and innovators. It
has focused its plan on
financial empowerment,
sustainability, future
foresight, innovation,
and financial leadership
to enhance the journey
of excellence.”
H.E. Younis Haji Al Khoori,
Undersecretary of the UAE Ministry of
Finance
typically reap the long-term benefits.
In the rapidly evolving markets of the
UAE and GCC, the key to success lies in
adaptability, quick iteration, and the ability
to capture emerging trends. Companies
that can pivot, refine ideas, and align
with shifting consumer preferences are
often the ones that dominate. In today’s
competitive landscape, it’s not simply
about being the first to market but about
having the agility and foresight to recognize
opportunities and execute them
effectively to ensure lasting success.
Mar 2025 / 67

STARTUP Spotlight
OKADOC
FOUNDED BY: FODHIL BENTURQUIA
YEAR STARTED: 2018
In July 2024, Quantix Technology
Projects LLC, a subsidiary of Astra
Tech, achieved a significant milestone
by becoming the first fintech platform
to receive a full Finance Company Licence
from the Central Bank of the UAE
(CBUAE). This licence enables Quantix to
offer a comprehensive range of financial
services, including personal loans, shortterm
credit, vehicle loans, and innovative
payment solutions like Buy Now, Pay
Later (BNPL).
Building on this achievement, in
December 2024, Quantix secured a
landmark $500 million asset-backed
securitisation financing from Citi. This
substantial funding is among the largest
provided to a UAE-based fintech
company to date and is set to bolster
Quantix’s consumer lending platform,
CashNow. Since its inception, Cash-
Now has disbursed approximately AED
2.9 billion in personal loans to around
500,000 customers in the UAE, reflecting
Quantix’s commitment to enhancing
financial inclusivity.
Quantix’s innovative approach lies in
its seamless integration of advanced
financial services within Astra Tech’s
Ultra app ecosystem. By leveraging this
Founded in 2018 by Fodhil Benturquia,
Okadoc is a UAE-based healthtech
company that has rapidly evolved
into a comprehensive patient engagement
platform. Initially launched as an
online doctor booking system, it now
offers a suite of services designed to
enhance the healthcare experience for
both patients and providers.
In recent years, Okadoc has expanded
its offerings to include telemedicine
solutions, enabling patients to consult
with doctors virtually. This innovation
allows users to book virtual and in-person
platform, users can access a variety of financial
solutions, making personal financing
more accessible and user-friendly.
The company’s future plans include the
introduction of Sharia-compliant lending
options, credit cards, and SME lending
services, catering to a diverse clientele
and promoting financial inclusivity.
Quantix is at the forefront of fintech
innovation in the UAE, offering consumers
streamlined access to essential financial
services.
appointments, access home healthcare
services, and utilize a cloud pharmacy,
all through a unified digital platform.
Okadoc’s platform is directly integrated
into 38 healthcare information systems,
including prominent ones like EPIC and
Intersystems. This integration ensures
seamless communication between patients
and healthcare providers, enhancing
operational efficiency and reducing
no-show rates.
The company’s innovative approach
has garnered significant support, evidenced
by a $10 million pre-Series B
funding round. This investment underscores
confidence in Okadoc’s mission to
streamline patient-provider interactions.
By leveraging technology to simplify
appointment scheduling, offer virtual
consultations, and integrate with existing
healthcare systems, Okadoc is setting
a new standard in patient engagement.
Its comprehensive platform not only
improves patient experiences but also
contributes to more efficient healthcare
delivery in the UAE and beyond.
Okadoc’s forward-thinking approach
is revolutionising the way healthcare
services are accessed and delivered,
providing convenience for patients.
QUANTIX
FOUNDED BY: ABDALLAH ABU
SHEIKH
YEAR STARTED: 2019
68 \ Mar 2025

thetechnologyexpress.com
FEDDI
FOUNDER & CEO: AASHISH PANDAV
YEAR STARTED: 2024
Feddi is a closed-loop wallet platform
that helps businesses transform
payments into customer engagement
and predictable revenue. It allows
customers to load, spend, and earn rewards
within a brand’s ecosystem, both
online and in-store.
Traditional loyalty programs often
struggle to drive engagement and profitability.
Feddi combines payments and
rewards into a single transaction, leading
to higher order values, increased purchase
frequency, and reduced churn.
Businesses using Feddi have seen a
40 percent increase in average order
value, a 45 percent rise in purchase
frequency, and a 31 percent reduction
in customer churn.
With hosted, embedded, and API
integration options, Feddi seamlessly
connects with existing systems. It
enables upfront revenue generation
through top-ups, ensures a frictionless
customer experience with auto-reloads
and cashback, and provides security
and compliance at an enterprise level.
Feddi follows a model used by major
brands like Starbucks, which holds over
1.6 billion dollars in customer deposits
through its wallet. This allows companies
to reinvest funds while building
customer loyalty.
Feddi is designed to help businesses
unlock new revenue streams and increase
customer retention. Learn more
at feddi.io.
Flyby, a UAE-German AdTech company,
is revolutionizing out-of-home
(OOH) advertising by transforming
delivery vehicles into dynamic digital
billboards. Founded in 2019, Flyby has
developed patented Smart Delivery
Boxes equipped with high-contrast
LED displays, enabling brands to engage
consumers through geo-targeted,
real-time advertising.
In November 2024, Flyby launched its
mobile digital OOH advertising services
in Abu Dhabi, converting delivery bikes
into cloud-enabled advertising platforms.
This innovation allows brands to deliver
dynamic content directly to consumers
in high-traffic urban areas, enhancing
visibility and engagement.
Flyby’s technology offers last-mile
delivery companies the opportunity to
generate additional revenue by integrating
these digital advertising solutions
into their existing operations. The company’s
commitment to safety is evident
through partnerships with organizations
like Deliveroo UAE, where Flyby’s Smart
Delivery Boxes are being piloted to transform
delivery bikes into mobile digital
billboards, providing geo-targeted advertising
while maintaining compliance
with road safety regulations.
By merging advanced telematics,
artificial intelligence, and dynamic digital
advertising, Flyby is redefining the
advertising landscape in the UAE. Their
innovative approach not only benefits
brands seeking effective advertising
solutions but also enhances the profitability
of delivery services, contributing
to a smarter and more connected urban
environment.
FLYBY
CEO: CHEYENNE KAMRAN
YEAR STARTED: 2024
69 \ Mar 2025

Vision
FUTUREPROOFING
THE FUTURE
HOW UAE’S VISION 2030 IS
REWRITING TECH’S PLAYBOOK
The UAE’s Vision 2030 is a transformative roadmap aimed
at positioning the country as a global technology and innovation
hub. With an emphasis on digital infrastructure,
venture capital, and regulatory advancements, the UAE
is fostering an ecosystem that attracts global investors
and empowers local tech enterprises. By focusing on AI,
blockchain, fintech, and deep tech, the nation is accelerating
digital transformation while ensuring sustainable
economic diversification.
The UAE is witnessing an unprecedented
surge in technology funding,
driven by public and private
sector initiatives. In 2023, venture capital
(VC) funding for startups exceeded USD
2.6B, with fintech, AI, and healthtech
emerging as dominant sectors. Government-backed
programmes, such as the
Abu Dhabi Investment Office’s (ADIO) USD
545M Innovation Programme, provide
financial and infrastructural support to
startups and enterprises.
The establishment of regulatory sandboxes
and tech-friendly laws has further
strengthened the investment landscape.
The Dubai International Financial Centre
(DIFC) and Abu Dhabi Global Market
(ADGM) have introduced flexible
licensing structures and progressive
70 \ Mar 2025

regulatory frameworks to attract international
technology firms. In addition,
the UAE’s Artificial Intelligence Strategy
2031 has allocated USD 20B to advance
AI-driven solutions, supporting research
institutions such as the Mohamed bin
Zayed University of Artificial Intelligence
(MBZUAI).
Dubai’s Virtual Assets Regulatory
Authority (VARA) is at the forefront of
shaping a compliant and secure ecosystem
for blockchain, cryptocurrency, and
decentralised finance (DeFi) firms. By
implementing robust regulations, VARA is
fostering investor confidence and driving
industry growth. Simultaneously, the UAE
is witnessing a surge in cloud computing
and quantum technology investments.
Tech giants like Microsoft and AWS
are establishing large-scale data centres,
strengthening the country’s digital
infrastructure and supporting AI-driven
innovation. These developments align
with the UAE’s ambition to lead in emerging
technologies, ensuring a resilient,
future-ready economy that attracts global
enterprises and advances its digital
transformation goals.
Impact on UAE Businesses and Investments
The acceleration of tech funding is
reshaping industries across the UAE,
fostering innovation, entrepreneurship,
and digital transformation. Startups and
SMEs now have greater access to capital
through public-private partnerships,
incubation programmes, and sovereign
wealth funds such as Mubadala and
ADQ. This financial support is driving
advancements in AI-powered fintech
solutions, blockchain applications, and
cybersecurity frameworks.
For financial institutions, AI-driven
banking services and digital payment
solutions are enhancing customer experiences
and operational efficiency.
Meanwhile, blockchain is revolutionising
supply chain management, healthcare,
and real estate transactions, ensuring
transparency and security. The UAE’s
commitment to 5G expansion and smart
city initiatives is further accelerating
digitalisation in sectors such as transportation,
e-commerce, and logistics.
The UAE’s commitment to deep tech is
driving investments in quantum computing,
space technology, and sustainable
innovations, reinforcing its ambition to
lead in next-generation advancements.
By fostering cutting-edge research and
collaboration, the nation is creating an
environment where pioneering technologies
can thrive.
This forward-thinking strategy enhances
global investor confidence, attracting
top-tier talent and capital to its rapidly
evolving digital landscape. As the UAE
cements its position as a digital-first
economy, these investments will accelerate
technological breakthroughs,
ensuring long-term economic resilience
and positioning the country as a global
hub for transformative innovation in the
years to come.
Future Trends in UAE’s Tech Funding
Looking ahead, the UAE is expected to
The UAE’s Digital Economy
Strategy aims to double
the contribution of the
digital economy to the
UAE’s gross domestic
product (GDP) from 9.7%
in 2022 to 19.4% within
10 years. It also seeks to
enhance the position of
the UAE as a hub for the
digital economy in the
region and globally.”
H.E. Omar Sultan Al Olama,
Minister of State for Artificial Intelligence,
Digital Economy, and Remote
Work Applications
thetechnologyexpress.com
see sustained growth in venture capital,
AI R&D, and Web3 innovations. The
government is actively fostering an environment
where decentralised finance
(DeFi), non-fungible tokens (NFTs), and
metaverse applications can flourish.
Dubai’s Metaverse Strategy, for example,
aims to create 40,000 virtual jobs
and contribute USD 4B to the economy
by 2030.
Fintech innovation in the UAE is
evolving rapidly, driven by embedded
finance, AI-driven wealth management,
and blockchain-powered banking. These
advancements are streamlining financial
services, improving security, and enhancing
user experience. With strong
investor interest, the sector is witnessing
substantial funding, positioning the UAE
as a regional fintech leader. As regulatory
frameworks evolve to support
digital finance, the country is fostering
a dynamic ecosystem that encourages
innovation, attracts global players, and
strengthens its role in the future of financial
technology.
Simultaneously, green technology and
sustainable digital infrastructure are gaining
momentum as the UAE aligns with its
Net Zero by 2050 strategy. Increased
funding in renewable energy solutions,
smart grids, and eco-friendly data centres
underscores the nation’s commitment
to sustainable growth. By integrating
financial innovation with environmental
responsibility, the UAE is positioning itself
as a global leader in both digital finance
and green technology advancements.
Sovereign wealth funds, private equity
firms, and global venture capitalists
will play a pivotal role in financing largescale
tech-driven projects in the UAE.
These entities provide essential capital
to accelerate innovation, fostering
growth in artificial intelligence, fintech,
and blockchain.
Expanding public-private partnerships
will further enhance investor confidence,
positioning the UAE as a premier destination
for foreign investment. With a
business-friendly regulatory environment
and robust infrastructure, the nation is
set to remain a leader in digital transformation.
By leveraging strategic funding
sources, the UAE will continue driving
technological advancements that shape
its economy and global digital landscape.
The UAE is not only enhancing its competitive
edge but also shaping the future
of the global digital economy, setting new
standards for technological excellence
across the region and beyond.
Mar 2025 / 71

VISIONARY Spotlight
FADI
GHANDOUR
FOUNDER OF WAMDA CAPITAL
Fadi Ghandour is a prominent Lebanese-Jordanian
entrepreneur, investor,
and philanthropist, renowned
for his significant contributions to the
Middle East and North Africa (MENA)
region’s business landscape. Born in
1959 in Beirut to Ali Ghandour, founder
of Royal Jordanian Airlines, Fadi pursued
higher education at George Washington
University, graduating in 1981.
In 1982, Ghandour co-founded Aramex,
transforming it into a leading global logis-
tics and transportation company. Under
his leadership, Aramex became the first
Arab-based company to be listed on the
NASDAQ stock exchange in 1997, marking
a significant milestone for the region’s
corporate sector. After a brief period of
privatization, Aramex went public again
in 2005 on the Dubai Financial Market.
Ghandour served as CEO for nearly three
decades before stepping down in 2012,
though he continues to play an active
role on the company’s board.
Beyond Aramex, Ghandour has been
instrumental in fostering entrepreneurship
across the MENA region. He was
a founding investor in Maktoob.com,
the Arab world’s first major internet services
company, which was acquired by
Yahoo! in 2009. In 2010, he launched
MENA Venture Investments, an angel
investment firm supporting early-stage
tech startups. Recognizing the need for
a more structured approach to nurturing
the entrepreneurial ecosystem, Ghandour
established Wamda in 2010, a platform
offering knowledge resources, community
programs, and investment through
Wamda Capital, focusing on technology-enabled
companies in the Middle
East, Turkey, and East Africa.
Amir Farha is a distinguished entrepreneur,
venture capitalist,
and mentor with over 17 years
of experience in the technology and
investment sectors.
Farha began his career in 2005 at CLS
Capital Partners, a corporate venture
capital firm in London, where he invested
in early-stage technology companies
across the UK and Sweden. In 2008, he
returned to the Middle East to establish
the Arab Business Angel Network (ABAN),
the region’s first seed fund, backed by
Dubai International Capital.
In 2009, Farha co-founded Tandem
Partners, a leading advisory firm for SMEs
in the UAE, which he successfully exited
in 2017. His entrepreneurial journey
continued with the co-founding of BECO
Capital in 2012, one of the pioneering
early-stage venture capital firms in the
Middle East. During his tenure at BECO
Capital, Farha played a pivotal role in
raising and deploying two funds across
35 companies, achieving assets under
management (AUM) exceeding $200
million.
In 2021, Farha founded COTU Ventures,
a seed-stage venture capital firm
focusing on early-stage technology
companies across the MENA region.
As the General Partner, he leverages
his extensive experience to identify and
support promising startups, aiming to
foster innovation and growth within the
regional tech ecosystem.
Throughout his career, Farha has been
actively involved with a wide range of
early-stage ventures as an entrepreneur,
mentor, and investor. His commitment
has inspired the next generation of entrepreneurs.
AMIR FARHA
CO-FOUNDER OF BECO CAPITAL
72 \ Mar 2025

thetechnologyexpress.com
NOOR SWEID
FOUNDER OF GLOBAL VENTURES
Noor Sweid is a prominent venture
capitalist and entrepreneur, recognized
as one of the Middle East’s
most influential female investors. She
is the founder and Managing Partner of
Global Ventures, a Dubai-based venture
capital firm established in 2018. Under her
leadership, Global Ventures has amassed
assets under management exceeding
$300 million, with a presence in Dubai,
Abu Dhabi, Cairo, Jeddah, and Lagos.
The firm has completed 59 investments
and six exits across ten markets, with a
portfolio that includes companies like
Thndr, Tarabut, Yodawy, and Pyypl.
Before founding Global Ventures,
Sweid served as the Chief Investment
Officer at the Dubai Future Foundation.
She was also a founding partner at Leap
Ventures, where she played a pivotal
role in launching a $71 million fund for
Lebanon and orchestrating an $80 million
regional fund. Her career began
as a strategy consultant at Accenture,
after which she managed Depa Ltd’s
$1 billion IPO, marking the first time
a privately-owned company listed on
NASDAQ Dubai.
Sweid’s educational background includes
an MBA from the Massachusetts
Institute of Technology’s Sloan School
of Management, earned in 2005. She
serves on the board of Immensa, an
additive manufacturing startup. In November
2024, Global Ventures co-led
Locad’s pre-Series B funding round,
raising $9M.
Walid Mansour is a prominent figure
in the Middle East’s venture
capital landscape, serving as
the Co-Founder and Co-CEO of Middle
East Venture Partners (MEVP), a leading
venture capital firm in the MENA
region. His deep involvement in the
VC and technology ecosystem dates
back to the mid-2000s, during which
he has played a pivotal role in the setup,
scaling, and exit of several VC funds and
technology companies.
Before co-founding MEVP, Mansour
worked in public policy with the UAE
Prime Ministry Office, where he focused
on long-term public sector strategies and
implementation. Additionally, he served
as a strategy consultant at Booz Allen
Hamilton, concentrating on the telecom
and media industries, and gained
experience in industrial and software
engineering in France.
Mansour’s academic credentials include
a Master’s in Industrial Engineering
from the Institut National des Sciences
Appliquées (INSA) de Lyon in France
and an MBA from the Wharton School
at the University of Pennsylvania, USA.
Under Mansour’s leadership, MEVP
has launched multiple venture capital
funds and invested in over 60 tech companies.
In 2023, the firm introduced its
fourth regional fund, Middle East Venture
Fund IV (MEVF IV), targeting $150 million,
with the European Investment Bank
committing $27 million. In September
2024, MEVP participated in a $22 million
Series A funding round for UAE-based
fintech company Ziina. MEVP’s diverse
portfolio includes notable companies
such as Anghami, Hala, Lyve, and Mamo.
WALID
MANSOUR
MANAGING PARTNER AT MIDDLE
EAST VENTURE PARTNERS (MEVP)
73 \ Mar 2025

DRIVE TO THE FUTURE
THE 2026 GENESIS GV90
sets new standards in ultra-luxury SUVs, blending cutting-edge technology,
a powerful all-electric drivetrain, and an opulent interior crafted for
ultimate comfort. Designed for a first-class travel experience, it boasts
advanced driver assistance systems, next-level connectivity, and a serene
cabin environment, redefining sophistication on UAE roads.
74 \ Mar 2025

thetechnologyexpress.com
250 km/h
Speed
810 Nm
Torque
603 HP
Horse Power
The 2026 Genesis GV90 is poised
to redefine luxury in the electric
SUV segment, particularly in the
discerning UAE market. As Genesis’s
flagship model, the GV90 combines
advanced technology, superior performance,
and opulent design to cater
to the sophisticated tastes of UAE
drivers.
Anticipated to utilize Hyundai Motor
Group’s eM platform, the GV90 is expected
to feature a dual-motor setup
delivering approximately 500 horsepower.
This configuration should provide
robust acceleration and a driving
range exceeding 300 miles (approximately
480 kilometres), aligning with
the demands of long-distance travel in
the region.
Drawing inspiration from the Genesis
Neolun concept, the GV90 showcases
a sleek, aerodynamic silhouette
with sharp lines and a distinctive front
grille integrated with LED lighting.
The design incorporates flush door
handles, frameless windows, and a
floating roof, enhancing its futuristic
appeal. Large, aerodynamic wheels
and a low stance contribute to both
aesthetic elegance and improved
aerodynamic efficiency, crucial for
maximising electric range.
The GV90 is expected to offer advanced
driving dynamics, featuring an
adaptive air suspension system that
adjusts to various driving conditions,
ensuring a smooth and controlled
ride. High-performance regenerative
braking systems are anticipated, enhancing
energy efficiency and providing
precise braking control, essential
for urban driving and highway cruising
alike.
Inside, the GV90 is likely to exude
luxury, with premium materials and
meticulous craftsmanship. A spacious
cabin with seating for six, including VIP
rear seats with reclining and massage
functions, is expected to provide unparalleled
comfort. Advanced tech-
nology features, such as a 25-inch
OLED display powered by Samsung’s
Exynos Auto V920 chip, are anticipated
to offer seamless connectivity
and infotainment experiences. The
interior design aligns with Genesis’s
vision of blending traditional luxury
with futuristic innovation, creating an
environment that is both inviting and
technologically advanced.
The Genesis GV90 is set to make
a significant impact in the UAE’s luxury
SUV market. Its combination of
powerful electric performance, cutting-edge
design, advanced driving
dynamics, and luxurious interior features
positions it as a formidable competitor
to established luxury brands.
As Genesis continues to innovate and
expand its presence, the GV90 exemplifies
the brand’s commitment to delivering
exceptional vehicles tailored
to the evolving needs of discerning
customers.
75 \ Mar 2025

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