BEST IN EXPORT 2025

B E S T I N E X P O R T

AN EXCLUSIVE SELECTION

OF THE BEST

HAIR PRODUCTS

FOR LEADING DISTRIBUTORS

ESTETICAEXPORT.COM

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THE LEADING B2B

EVENT DEDICATED

TO ALL SECTORS OF

THE BEAUTY INDUSTRY

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BOLOGNA, ITALY

FAIR DISTRICT

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20 – 22 MARCH 2025

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20 – 23 MARCH 2025

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COSMOPROF.COM

Organized by

BolognaFiere Cosmoprof S.p.a.

info@cosmoprof.it

An event by In partnership with With the support of

A new world for beauty

Bologna, Hong Kong,

Las Vegas, Mumbai,

Bangkok, Miami

The Growth of the

Global Cosmetics Market

Pier Giorgio

Scrimaglio

Export business

development manager

EsteticaExport.com

From our unique perspective at Estetica Export, we observe the consistent growth and

evolution of the global beauty market. This observation is significantly enhanced thanks

to our close connection with Cosmoprof Worldwide. We don't just report on the market;

we experience it alongside the professionals we serve. And the data confirms what

we've seen. According to Euromonitor International, the industry’s total value exceeded

€568.2 billion in 2024 and is projected to surpass €612.8 billion in 2025, reflecting

an 8% annual growth rate since 2023. This remarkable expansion underscores the

vibrancy and resilience of the market we serve. The global haircare market is expected

to reach $94-96 billion in 2024, marking a 5.8% year-over-year growth. Sustainability,

personalisation, and digital transformation are key drivers. Consumers increasingly

favour eco-friendly formulations, ethical sourcing, and minimal environmental impact.

Leading and Emerging Markets

The U.S. remains the top market, expected to exceed €115.5 billion in 2024 (+5.2%), driven by

innovation, clean beauty, and demand for natural & organic products. China, the second-largest market,

will reach €75.2 billion in 2024, with a 5% projected increase in 2025. While international brands face

challenges, local brands thrive through new distribution models. Fast-growing regions include the Middle

East, Africa, and Latin America, with Africa gaining attention due to rapid demographic expansion.

Key Trends Shaping Professional Haircare

Personalised haircare is reshaping the industry with AI-driven recommendations. Male grooming is

expanding as more men invest in specialised routines. E-commerce continues to grow, driven by India,

China, Brazil, and the U.S.

Several trends are redefining professional haircare:

•Digitalisation: Online bookings, CRM systems, and digital education revolutionise salons.

•Customisation: Personalized treatments cater to individual hair needs.

•Sustainability: Eco-conscious formulas, biodegradable packaging, and ethical sourcing gain traction.

•Premium Services: High-end treatments and scalp diagnostic technologies enhance haircare solutions.

The Evolving Professional Salon Industry

The professional salon sector remains key, accounting for 20% of the total haircare market. Leading

brands like L’Oréal Professionnel, Wella, Kérastase, Redken, and Schwarzkopf drive colouring,

treatments, and styling innovation. While hair colouring dominates, straightening, perming, scalp

treatments, and hair loss solutions continue to grow. However, budget salons create price pressure,

pushing premium salons to stand out through superior service. Talent retention, training, and rising

operational costs pose challenges, making efficiency-boosting technologies essential. With trends

evolving rapidly, success will depend on innovation, personalisation, and sustainability. The fusion of

technology, artistry, and science is redefining the future of professional salons.

i

PUBLISHER AND MANAGING DIRECTOR: Roberto Pissimiglia

EDITOR-IN-CHIEF: Martina Gili

EXPORT BUSINESS DEVELOPMENT MANAGER:

Pier Giorgio Scrimaglio - pg.scrimaglio@estetica.it

CIRCULATION MANAGER: Elena Flaugnatti - e.flaugnatti@estetica.it

EDITORIAL STAFF: Glorianna Vaschetto, Gary Kelly

DIGITAL: Giorgia Ludovico

Advertising Head Office: Via Cavour, 50, 10123 Torino (Italy)

Tel.: +39 011 83921111 - Fax: +39 011 812 56 61

ONLINE

business@esteticaexport.com - pec@pec.estetica.it - www.esteticaexport.com

PRINTED IN ITALY. Registration n. 435 of 7.4.49,

Turin Law Court. All rights reserved. Reproduction in

whole or in part of texts or photography is prohibited.

Manuscripts, photographs and art are selected at the

discretion of the publi sher free of charge (advertising

exclu ded). Whether published or not, no material will

be returned and remains the property of the publishing

house, which may make use of it as seen fit. This

may include the withdrawal of publication rights to

other publishing houses. Estetica requires exclusive

publication rights in the hairdressing sector for all

photography submitted which must not therefore

be offered for publication to other magazines in the

hairdressing trade or industry.

Updated version March 2025

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A new world for beauty

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Las Vegas, Mumbai,

Bangkok, Miami

1

2/23

www.esteticapolska.pl

Published under license from Estetica,

EDIZIONI ESAV Srl, Turin/Italy

*

2023. 09. 12. 16:10

ΤΕΥΧΟΣ Νο 120

70

KIŞ 2023-2024

13

12/23

5/24

Broj 13 • Decembar 2023 - maj 2024.

Izlazi dva puta godišnje

Italy

since 1946

>>>

DEUTSCH

DOSSIER

Sostenibilidad

responsable

E+

NOVIAS

Descubre el

universo bridal

KI & FRISEUR

App-Mania für

mehr Erfolg

NACHHALTIGE

Momentaufnahmen.

Salons auf Öko-Pfad

TRENDSCHAU

Hair-Looks, die 2024

den Ton angeben

BUSINESS

La peluquería

del futuro

Germany

since 1992

Spain

since 1998

N.1/24 (90)

МОДА

Hair

Trends

*Meta признана экстремистской организацией в России

МАСТЕР-КЛАССЫ

ведущих

парикмахеров

мира

Russia

since 2001

E+

FASHION SHOW

Ο Δημήτρης Πέτρου

γιορτάζει 15 χρόνια με

τη Wella Professionals

ΤRENDS

The best international

hair looks in 2024

Greece

since 2002

INTERVIEW

Γιώργος Μούσης,

GMS Creative Products

ROM+NIA

NETHERLANDS

SERBIA

USA EDITION

GREEN

Le salon du futur sera

écoresponsable !

TENDANCE

Les cheveux courts,

une créativité infinie

CONCOURS

Le Selfie, place à la

jeune génération

PHOTO FINISH

Getting it just right

GREEN LIGHT

Sustainability in

the hair industry

UPDATES

Products, news,

personalities

France

since 1993

USA

since 1993

TÜRKİYE

ASIA EDITION

SERGİ

KADINLAR İSYANDA

TREND

SAÇLARDA DÖĞME

KUTLAMA

TONI&GUY 60.YIL

Türkiye

since 2004

PHOTO FINISH

Creating those

Perfect Final Looks

HAIR STORIES

Expos and Events that

Define our Industry

ALBUM

Style, Colour & Finish

at their Very Best

Asian Countries

since 2004

China

since 2004

CZECH & SLOVAK

UK EDITION

PHOTO FINISH

The Finest Details to

Create Perfection

FOCAL POINT

Backstage at

Hair in Fashion

BUSINESS

When Green Can Work

to your Advantage

United Kingdom

since 1991

1/2024 I Wiosna 2024 I Indeks 250023 I Cena – 29,99 zł (w tym 8% VAT)

WYDARZENIA

50 lat Goldwell Topchic

Midnight Berry –

Goldwell Kolor Roku 2024

Join&Ivolve Academia Curyło

Rica Masters 2024

10 lat Olaplex w Polsce

ESTETICAHAIR NETHERLANDS

Nr. 1/2024 - € 10.00

LUDZIE

Tom Connell

Katarzyna Dorau

John Paul DeJoria i Paul Mitchell

Adam Szulc

COVERSTORY

Nieuw Australisch merk

in Nederland: DunGüd

PRODUKTY

Kemon Actyva Coloro System

Keune Cleanse Mist & Revive Balm

Alfaparf Milano Semi di Lino

KOLEKCJE I TRENDY

HAIRDRESSING GAAK Akademia Fryzjerska GKD kolekcja Fusion

PRESTIGE AWARDS

2 0 2 Visionaries 4 Artistic Team kolekcja Sensual. Sexy. Rock.

Davines kolekcja Coastline Reflects

EVENIMENT

House of Wella

Celebration Gala

FOCUS

$n siguran]\ la soare!

Fashion Catwalks

BRAND NEWS

Skeyndor SPA

Nails SPA by Alessandro

RUNWAYS

Haar als een

modeaccessoire

PEACH FUZZ

Fluweelzacht en

subtiel sensueel

KADEŘNÍK ROKU 2023

Jan Balcařík

UDÁLOST

We Are PRO

Wella Event

VÍTĚZOVÉ

Global Creative

Awards 2023

HAIR TRENDS

Frizure

za ekstradozu

dopamina

DOGAĐAJI I RAZGOVORI

o novitetima i inspiraciji

u hair industriji

STEP BY STEP

Najbolje tehnike

+ alati

Poland

since 2007

Romania

since 2007

Netherlands

since 2008

Czech & Slovak

since 2012

001 Naslovna.indd 1 21.12.2023. 17:21:19

Serbia

since 2017

CE

3

INTERJÚ

a SASSOON Academy

Nemzetközi Kreatív

Igazgatójával

TÜZES PALETTA

Kedvenc őszi

lookok

DIGITÁLIS

SZÉPSÉG

Porcelán arcok,

vonzó frizurák és

élénk színek

Hungary

since 2023

MIDDLE EAST

Younes Eid@Eideal/Photo: Hicham Eid

NETWORK

Welcome to

Estetica Middle East!

TREND

SS 24 Catwalk

The best of

Intl. Hair Looks

Middle East

since 2024

Cos Sakkas@Toni&Guy

NETWORK

Welcome to

Estetica India

India

since 2024

TREND

SS 24 Catwalk

The best of

Intl. Hair Looks

Discover the power of

global coverage and reach

with Estetica – the world’s

favourite international

hair magazine.

ALTER EGO

ITALY

PERFORMANCE,

AUTHENTICITY & ECLETTISM

OUR HISTORY

With more than 33 years under the leadership

of Pegorin’s Family, 1988 sees sons Gianni

and Federico bring to life, Alter Ego Italy,

what is today recognized as one of the most

important brand of the Pettenon Company.

Distributed in more than 60 countries all over

the world, in these past three decades, the

brand has earned a reputation for innovation

and product excellence. Alter Ego Italy

creates product lines through its technical

expertise, ensuring maximum effectiveness,

safety, and sustainability for professionals

and customers. At the core of these qualities

ABOUT US

Company Name:

Pettenon

Cosmetics

S.p.A. SB

Company Address:

via del Palù 7/d

35018 San Martino

di Lupari (PD) - Italy

Website:

www.alteregoitaly.com

Founded in:

1946

Main Brands:

Technofruit, Blondego,

MyColor, Fast Color 10’,

Egobond, Egoline

Main Export Destinations:

North and South America,

All European Countries,

Middle East

lies Italian craftsmanship: all Alter Ego Italy

products are conceived, formulated, and

manufactured in Italy, combining a scientific

approach with the artisanal care that defines

“Made in Italy.” The result is our mission: a

range of highly effective formulas that allow

professionals to explore and reveal the many

facets of beauty with ease and confidence.

THE BRAND ESSENCE

Alter Ego Italy is the tool that enables

professionals to highlight the different

facets of their clients’ personalities, allowing

everyone to explore and express the many

sides of their beauty.

ALTER EGO ITALY EDUCATIONAL PROGRAM

it offers a complete range of workshops

designed to build a core foundation of

knowledge and technical skills. The insalon

program brings custom-made classes adapted

to the needs of each team. The Alter Ego

Italy education team is built on established

industry leaders in coloring, cutting and

styling. Thanks to our SALON EXPANSION

program, Alter Ego Italy offers each salon the

opportunity to choose the marketing program

best suited to their specific needs.

REASONS WHY

Italian Heritage since 1988

Performance & Innovation

Recognized by hairstylist

Support & training for hairstylist

Concrete sustainable choices

STAR

PRODUCTS

Alter Ego Italy has

developed a complete

portfolio of professional

products dedicated to

hair color, shape, care

and styling.

TECHNICAL PRODUCTS:

TECHNOFRUIT COLOR,

BLONDEGO, FAST COLOR

10, PASSION COLOR

MASK, EGOBOND

A wide technical portfolio

covering all

hairdressing needs:

next generation formulae

(PPD FREE), reduced

use of packaging (no

plastic film), incredible

lasting brilliance, an

infinite palette of

creative nuances, high

performance delivery

systems.

CARE PRODUCTS:

EGOLINE

Products with high

performances and

sustainable treatments,

based on innovative

formulation technologies

powered by Biohyperfermentation

to meet specific scalp,

lenghts and color needs.

In a new world

where the aesthetic standard is questioned

ALTER EGO ITALY

proposes an authentic beauty

to discover the personalities of each woman.

Enter the world of Alter Ego Italy.

FOLLOW US ON

www.alteregoitaly.com

For over 75 years, Pettenon Cosmetics Group has stood out as an international leader in

the professional hair sector, promoting beauty in an ethical and sustainable way through

exceptional cosmetic products. Recognized worldwide as a synonym for quality by

industry professionals, Pettenon Cosmetics offers a wide range of multi-brand products,

all Made in Italy, and a comprehensive Private Label service, which represents a key

component of its offering.

ARTÉGO

CARE FOR BEAUTY,

ALWAYS

ARTÈGO BEAUTY JOURNEY

For over 25 years Artègo has been a trusted

partner of thousands of hairdressers around

the globe. Artègo was born from a diverse

group of professionals working in the cosmetic

industry… A designer, an engineer, a chemist,

a financial controller, a marketing expert

and a distributor. These individuals formed

the perfect blend to produce a revolutionary

haircare company.

CARE FOR BEAUTY IS OUR ANSWER

Think about the best things in life: art,

nature, music, haute couture, books, movies,

theatres... Beautiful things reveal the Care, the

talent and the passion of who created them.

Care is our pivotal value, quality and beauty

revolve around it. It is the expression of a

ABOUT US

Company Name:

Unicompany S.p.A

Company Address:

Via Pontina Vecchia km 33,600

00040 Ardea (RM) - Italy

Website:

www.myartego.com

Founded in:

1998

CEO | Founder:

Mr. Francesco Bandiera

Main Brands:

Artègo


Europa, North America, Middle

East, South Africa, Oceania

desire and a vision of the world that we put

into our products and services, in the salon

as a place of hospitality and professionalism.

We think that without care, love, passion and

knowledge it is not possible to create beauty.

We think that Care, respect and health are

the fundamental conditions to make the hair

beautiful and achieve the best performances.

Our mission is: wellbeing, life, self-esteem,

beauty enhancement through Care.

OUR MARKETS

We sell thoughout importers and distributors

in more than 40 foreign markets: EU, North

America, Australia, Turkey, South Africa and

Marocco, alongside the best middle-east

markets. We have a strong interest in the North

American market and we look at emerging

markets such as Central and Southern

American ones as well. We are travelers:

beauty is our journey, and the journey itself is

our destination. We're moved by the yearn for

constantly exploring and interpreting its mood

with ideas, products, styles and places. With

Care, passion and professionalism.

OUR DRIVERS

• NATURE AND RESEARCH We feel that nature is

life, energy, value, care, beauty. Phyto-technology:

we obtain the best technical and beauty results

balancing natural elements, always present

in our formulations. The perfect mix between

natural and organic ingredients (effective and

sustainable) and active principles (originating

from scientific research). Our R&D laboratory

works in synergy with the best professionals

and most advanced Universities in terms of

cosmetology and trichology, to develop products

that: respect the scalp and the hair structural

integrity, add active substances to care for the

hair. Allowing the hairdresser to obtain the best

synergy between: care and respect for the hair,

cosmetic beauty, technical success, best results.

• TRAINING GUARANTEES THAT KNOWLEDGE

is shared, thus contributing to the professional

and business growth of the salon.

• SOCIAL RESPONSABILITY Because the

company is not a machine, but has a leading

role in society.

It creates job opportunities, social growth

and has a positive impact on the surrounding

community and environment.

It is a stimulus and a commitment to protect

Beauty in all its expressions, from natural

places to ancient residences, to the arts

and the artifacts which mark the history and

spirit of our beautiful country. Actions that

express our belief: companies can go further,

supporting projects and community initiatives.

One of our important initiative is supporting

FAI “Fondo Ambiente italiano” (Environmental

Italian Fund). As a Golden Membership Donor,

it fulfills our spirit, our vision, our Care For

Beauty belief. It represents an incentive for

us, a commitment to safeguard beauty in all

its shapes; we do not only ideally share this

belief, but we support it with projects and

concrete actions.

REASONS WHY

FOR ALL OF US at Artègo, taking

care is a profound beauty gesture,

and every form of beauty reveal

PASSION, TALENT and GRATITUDE

towards the world of those who

shaped it.

FOR THE SALON because it is a

place of hospitality and professional

growth. And outside, in people’s

imaginations. We like the idea

of you sharing it with us, feeling

like a part of this journey

BY PROFESSIONALS FOR

PROFESSIONALS, WITH CARE

Artègo formulates, develops

and produces all their products

in-house. We know how to

inspire the best hairstylists in

the business by offering them

innovative products and tools,

colors that attract the light and

forms that define the moment.

ARTÉGO

STAR

PRODUCTS

BEAUTY FUSION,

PHYTO-TECH COLOR

Italian patent product

dermatologically tested.

Phyto-tech color, up to

99% organic natural

ingredients. One line

for 3 services: GLOSS,

DEMI PLUS, FULL.

Extraordinary, modern,

ground-breaking

collection made of 72

oil color shades mixable

among them. All the line

is FREE of COCAMIDE

DEA, MEA and ADDED

ALCOHOLS, replaced

in the formulation by

natural components,

among which 100%

Organic Zemea, for

a silky and soft final

hair texture. No PPD or

RESORCINOL added to

the formula.

RAIN DANCE -

RENAISSANCE,

BOTANICAL REBIRTH

This is a natural

response to the need

of deep cleansing,

rebalancing. Breathe

the beauty and feel the

effectiveness of wellbeing,

cleansing and

invigoration. A rebirth

from the world of organic

nature, biodegradable

and respectful of the

environment. All the

products are combinable

with each other; for Care

and Beauty of the hair,

scalp and skin, thanks

to certified natural

and functional active

ingredients. Up to 100%

Organic, Biodegradable

and Vegan Origin

Ingredients, with VEGAN

OK certified formulas

and packaging.

TOUCH, BEAUTY

MOVEMENT

Touch combines selected

and valuable natural

ingredient with advanced

cosmetic technology,

pleasant texture and

unique fragrances

The line offers CARE,

PROTECTIVE and HIGHLY

PERFORMING COSMETIC

and STYLISTIC ACTIONS.

The line’s Style and

Looks are essential and

clean, conveying elegance,

perfection, plainness

and that extra oomph

to create wonderful

customized styles.

GOOD SOCIETY,

METROPOLITAN

GREENERY

A complete, dynamic,

lifestyle line that makes

you smile with results,

wellbeing, hair beauty

and captivating fragrances,

to transform the hair

instantly making it wonderful.

A new way to

live Beauty, through

7 families. A line of

metropolitan wellbeing

with: micellar base for

all shampoos, contrast

to urban pollution and

blue light. 27 natural

and botanical active

ingredients and advanced

formulative technologies,

bio-degradable up to

93.5%.

RE_COLOR, PHYTO

COLOR REGENERATION

Its formula is rich in the

valuable active ingredient

BiEau®Actif Red Algae

and strongly nourishing

Rice Bran Oil, which

protects against oxidative

stress and UV rays.

The creamy texture

perfectly conveys the

colorants and active

ingredients, and the

highly biodegradable

Plant-based Auto-

Emulsifiers give it a very

pleasant appearance and

applicability. Its scent is

built with aromas of Red

Fruits and Vanilla Berries,

and makes Clients'

experience in the Salon

pleasant and relaxing.

NUTRIPLEX is a cosmetic

additive designed to work

synergistically with all

RE_COLOR shades.

Its formula is enriched

by Elaya Renova and

fiberHance , composed

of small molecules

designed to strengthen

and restore combability

to treated hair.

SCAN AND

DISCOVER

ALL ABOUT

THE LINES

GOOD SOCIETY BROCHURE

RE_COLOR BROCHURE

DISCOVER MORE

ABOUT THE FAMILIES ON

WWW.MYARTEGO.COM

AND ON ARTÈGO OFFICIAL

SOCIAL MEDIA CHANNELS

BBCOS

INNOVATION AND

QUALITY FOR MADE IN

ITALY HAIR BEAUTY

Bbcos is the premium brand of Lab37,

distinguished as a benchmark for industry

professionals. The company offers a wide

range of innovative solutions for beauty salons,

hairdressers, and hairstylists, providing ideal

tools to meet every need.

OUR HISTORY

Founded in 1999, bbcos has stood out in

the cosmetics industry thanks to its ability to

meet client needs with innovative and highquality

products. In 2019, the brand became

the flagship of Lab37, marking a significant

milestone in its growth. In the following years,

bbcos continued to expand its presence,

consolidating its position in both the Italian

and international markets, becoming a true

reference in the sector. bbcos products are

100% Made in Italy, developed internally at

the laboratory located in Cherasco, Piedmont.

This adds value to the company, allowing it to

quickly respond to market demands. Thanks

to its strategic position, bbcos can distribute

its products globally and reach major fashion

capitals, such as Milan, in a short time.

SUSTAINABILITY

The success of bbcos Hair Pro is based on a

constant commitment to sustainability. Every

stage of the production process reflects a

deep respect for the environment: from

innovative formulas with high natural content

ABOUT US

Company Name:

LAB37

Company Address:

Via del Lavoro, 37, 12062,

Cherasco (CN) – Italy

Tel.: +39 0172 495277

E-mail:

info@lab37group.com

Website:

www.bbcos.it

Founded in:

1999

Main Brand:

bbcos LINES

• Coloring: Innovationevo,

KeratinColor, Earthia

Color Nathue Complex,

Colortribe

• Bleaching: Decoal

Cream, White Meches,

Keratin Deco, Upto9

• Wellness & Styling:

Emphasis, Revival Lamellar

Treatment, Kristalevo,

Green Care Essence,

Meristema, Time

• Style: New.Fix, Blowe

Hair Perfume

Other Brands: Pro.co,

ItaliCare


More than 60 countries

located in Europe, Asia,

North America, Central &

South America, Australia,

and Africa

to packaging made from recycled materials.

Moreover, the company uses renewable

energy sources, already covering a third of its

energy needs. Training and growth for industry

professionals

In addition to developing cutting-edge products,

bbcos offers training courses for hair industry

professionals. These courses are designed

for those who want to learn new techniques

and interact with other hairstylists, enriching

their skills. Through tutorials and events,

bbcos maintains an ongoing dialogue with its

network of hairstylists, always placing them

at the center of its vision.

MISSION

The goal of bbcos is to leverage its experience

and values to create professional products

dedicated to hair care and beauty, inspiring

hairstylists who wish to use recognized highquality

products and always ensure customer

satisfaction.

REASONS WHY

100% Made in Italy

Innovative products

Professional quality

Sustainable products

Training for professionals

Extensive experience in

hairstyling

GMP 22716 and ISO 9001

certifications

BBCOS

STAR

PRODUCTS

EMPHASIS: PERFECT

HAIR FOR EVERY NEED

With the Emphasis

lines, bbcos offers

treatments designed to

enhance the beauty of

hair in all its forms:

•Yao-Tech Effect:

Inspired by Yao women

and their iconic long

hair, this natural

treatment promotes hair

wellness and vitality.

•Nami-Tech Effect:

Ideal for curly hair,

enriched with ultrahydrating

ingredients

for elastic, shiny, and

defined curls.

•Blond-Tech Effect:

Designed for blonde,

gray, or bleached hair,

neutralizing unwanted

shades with blue-violet

pigments.

•Color-Tech Effect:

a vegan and ammoniafree

permanent hair

color. This innovative

formula, enriched with

natural ingredients

such as hemp, rice,

Chlorella Vulgaris

microalgae, and white

lupine, strengthens

the hair fiber and gives

luminous, healthy

hair. With 81 available

shades, Earthia Color

Nathue Complex allows

every customer to

express their personality

uniquely.

REVIVAL: LAMELLAR

TECHNOLOGY FOR HAIR

The Revival line is the

professional lamellar

treatment suitable for

all hair types:

• Revival 7in1 Shampoo:

Multifunctional cleanser

that strengthens and

regenerates with Shea

Butter and Panthenol.

• Revival 14in1 Liquid

Conditioner: Hydrates

and smoothens the hair

Specific for colored or

treated hair, protecting

and illuminating with

high-quality natural

formulas.

EARTHIA COLOR

NATHUE COMPLEX:

NATURE AND

TECHNOLOGY IN

PERFECT BALANCE

One of bbcos’ flagship

products is Earthia

Color Nathue Complex;

fiber by activating water

on the hair.

• Revival 21in1 Leavein:

Leave-in treatment

providing immediate

elasticity and shine.

TIME Expert Shield: the

invisible barrier against

humidity.

For those seeking

perfect hair on any

occasion, bbcos created

TIME Expert Shield,

an anti-frizz spray

that protects against

humidity and heat up

to 230°C. Formulated

with heat-activated

polymers and Vegansilk,

an innovative silk amino

acid complex obtained

through biotechnology,

this product ensures

softness and shine.

DROPURE: the

revolution in hair

coloring

With DroPure, bbcos

introduces a new

approach to professional

hair coloring. This

system is based on

highly concentrated

pure pigments, ensuring

versatility and precision,

adapting perfectly to

all hair types, whether

natural or treated.

BRELIL

PROFESSIONAL

FOR THE BEST

HAIRSTYLISTS

Brelil Professional was founded in 1973 and

it was the first acquisition of Sodalis Group in

1991.

Today Brelil develops and distributes a

complete range of professional hair care

products exclusively aimed to hairstylists. The

brand has always been synonymous worldwide

with creativity, beauty, passion for fashion

and guaranteed quality. It has always met

market demand by anticipating evolving trends

and hairdressing needs by developing iconic

products. Brelil products are 100% Made in

Italy and over time have become salon musthaves

thanks to their high-performance and

high-quality formulas.

OUR HISTORY

Brelil Professional was founded in 1973 in

Varese (Italy) and its name is the acronym of a

female muse. In 1990, Sodalis Group bought

Brelil as its first acquired brand, beginning its

path of entrepreneurial expansion. Brelil today

develops and distributes a complete range of

professional hair care products exclusively

aimed to hairstylists.

Renowned for their innovative formulas and

their 100% ‘Made in Italy’ quality, Brelil

products are available in more than 40

counties, and are deeply rooted in Eastern

European countries. Brelil has a R&D team

that develops cutting-edge formulations to

ABOUT US

Company Name:

Brelil Professional

Company Address:

Viale Europa 12/14

26855 Lodi Vecchio - Italy

Website:

www.brelil.it/en/

Founded in:

1973

Marketing Manager:

Mr Andrea Piaggese, Group Export Director

Mr Carlo Ravelli, Commercial Director

Main Brands:

Brelil Professional


Eastern Europe, Middle East,

North America

Number of employees:

13

REASONS WHY

Excellence

Innovation

Training for professionals

Agile and dynamic organization

A light and flexible structure

meet market need and anticipate the next

trends. The entire production process of

our products takes place in Sodalis Group

headquarter in Lodi Vecchio (Italy), ensuring

the highest standards in quality control.

Not only does Brelil create the very best

hair care product, but it also provides expert

training to hair stylists. Each year Brelil

partners with the leading figures of the hair

care industry to provide its client base with

master classes, in-depth training programs,

showcase events and runway shows. Over

the years, this has enabled Brelil to become a

small, yet established jewel in the hairdressing

crown.

• TRAINING Our hairstylist training is a form

of technical training that prepares stylists

to envision a client's needs and use hair

styling tools, products and techniques

to achieve the desired look. Hairstylist

training can also help experienced

stylists gain specialty expertise in one or

more niche areas of styling like perming,

coloring, men's hair styling or hair care. The

training also enables experienced stylists

to continue their education, where they

can learn new techniques to be ahead of

market trends, safety and health protocols

and products.

OUR MISSION

Brelil mission is to allow everyone to reflect their

most intimate identity through their own beauty.

Our vision is to inspire those hair stylists who

want to be recognized as trend creators and

advocates of well-being by their customers

OUR CORE VALUES

• EXCELLENCE Brelil is always looking for

the best, with a strong desire to perform at

the highest standards so that clients may

live a truly unique experience.

• INNOVATION The values of creativity,

curiosity, anticipation of trends and visionary

spirit are our core values.

BRELIL PROFESSIONAL

• ENTREPRENEURSHIP Entrepreneurship is

in the DNA of our brand, and it is transferred

to our employees, giving them the chance

to broaden their horizons and make a real

difference in the industry.

• DYNAMISM Brelil is part of the most

dynamic Italian beauty group. Sodalis is

increasingly investing to expand its brand

portfolio and product range, boost its R&D

skills, and improve its best practices.

STAR

PRODUCTS

TREATMENT

At the beginning of

this year, Brelil has

launched a new concept

of professional hair

care with our brand-new

Treatment line. Hybrid

textures, skin-inspired

active ingredients

and unconventional

deliveries merge to

give life to new highquality

and performance

products. All formulas

are enriched with an

exclusive custom blend

developed by our R&D:

AminoHair 6 Acids, a

complex of 6 essential

amino acids for strong

hair, plumped and

healthy.

Treatment has a

program for any hair

need:

• Scalp Care Treatment

to treat common

scalp issues like

anti-dandruff, sebum

production, itchiness

and dryness.

• Repair Treatment

for damaged hair, to

repair and prevent

damage to the hair

shaft.

• Color Treatment for

colored hair to keep

a long-lasting vibrant

color.

• Silver Blonde

Treatment for blond

and gray hair, to

prevent yellowing and

dullness.

• Hydra Soft Treatment

for dry hair, to

boost hydration and

softness through mild

silicone-free formulas.

• No-frizz Treatment, a

unique treatment to

eliminates frizz both

on curly and straight

hair.

• Anti-hair Loss and Hair

Express Treatment for

fragile and weak hair,

to counteract seasonal

hair loss and promote

thicker and longer hair.

PRESTIGE

Prestige is our flagship

hair color line with more

than 100 shades. It

ensures: 100% gray

hair coverage, longlasting

even color that

lasts longer, and color

accuracy. While coloring,

it also repairs and

improves the structure

of the hair, keeping it

soft and silky to the

touch. Prestige formulas

are infused with:

• Camelia oil - rich

in Vitamin E, it

nourishes the hair and

strengthens the hair

fiber: it also contains

oleic acid which helps

regenerate damaged

hair.

• Luminescina - an active

ingredient extracted

from mullein flowers; it

absorbs UV radiation,

turning them into a

new light source that is

reflected directly on the

hair, thus increasing its

shine.

NUMÉRO HAIR

PROFESSIONAL

Numéro Hair

Professional is

our treatment line

specifically developed

for international

retailers. It targets the

main hair types, offering

high-quality, yet practical

solutions to satisfy both

hairstylists and the end

user.

For instance, our

Numéro Restructuring

Mask was specially

developed to treat

weak, fragile and

sensitized hair. The

formula is infused with

Oat, renowned for its

soothing and caring

properties. It helps

repair the hair shaft,

leaving it stronger and

more easy-to-detangle.

It boasts volume and

shine, ensuring healthylooking

hair.

Permanent cream coloring treatment that, thanks to the Colour Amplifier Technology,

and the formula enriched with Luminescin and Camellia Oil, is able to offer a fl awless

color quality and ensure shine and respect of the hair.

100% Made in Italy, the result of more than 30 years of the most advanced

experimentation and research in cosmetics.

Not only a professional coloring but also in line with the fashion trends of the

moment, thanks to the range of over 90 shades, the result of continuous

technical-scientifi c research.

CERIOTTI

A GLIMPSE

INTO HISTORY

Established on February 14th, 1977, in the

thriving world of hairdressing, Ceriotti emerged

as a small, family-based company in the

fashion capital, Milan. Over the next four

decades, it evolved into one of the premier

brands in the global hairdresser's supplies

industry.

ITALIAN STYLE UNLEASHED

In its early years, Ceriotti focused on elevating

hood-dryers to an art form. Ceriotti models

found their way into iconic Italian films,

capturing the essence of "hairdresser's

gossip mania." With an all-Italian production

and an unwavering commitment to the

finest components, the brand gained global

recognition. This period witnessed the

design and manufacture of a diverse range

of electrical equipment, always prioritizing

attention to detail and quality.

From electrical items to furniture, Ceriotti's

mission transcended merely easing the

hairdresser's work-it aimed to unleash artistic

expression. In 1983, the brand diversified

into furniture, crafting unique pieces inspired

by Milan's creative ambiance. This move

marked a milestone in salon design. Ceriotti's

international fame grew, solidifying its historical

partnership with Cosmoprof Bologna in 1984,

a collaboration that continues to thrive.

UNVEILING A WORLD OF POSSIBILITIES

The introduction of the hand-held hair dryer in

1994 positioned Ceriotti as one of the most

comprehensive manufacturers in Italy. The

extensive product range in Ceriotti's catalog

empowers hairdressers with a vast array of

choices, all meticulously made in Italy. The

company's dedication to studying, designing,

and innovating remains unwavering after more

than 40 years. Ceriotti continues to evolve,

utilizing noble materials processed in their

molds, sourced from Italy or Europe. In a field

often marked by stereotyped products, Ceriotti

stands out through innovation, consistently

aligning with or anticipating industry trends.

ABOUT US

Company Name:

Ceriotti

Company Address:

Via Moscova, 21

20017 Rho

Milan – Italy

Tel. +39 0293561413

Email: info@ceriotti.it

Website:

www.ceriotti.it

Started in:

1977

President:

Mr. Marco Ceriotti

EMBRACING AN INTERNATIONAL SPIRIT

Ceriotti's global presence expanded through

years of participation in exhibitions worldwide.

As testament to its commitment, Ceriotti

has become a recognized brand on all five

continents.

Marco Ceriotti, the President, emphasizes

the goal to be a market reference. Ceriotti

doesn't just provide products but offers a

comprehensive service, complete assistance,

and superior quality.

With over 2000 customers worldwide choosing

Ceriotti daily, the brand's international

reputation is well-established.

REASONS WHY

Made in Italy

Sustainability Inspired

by Nature

Offering unique solutions,

tailored made

International Spirit

CERIOTTI

STAR PRODUCTS

Have you thought about wellness

in your salon?

Concept improves AIR quality thanks to the filter

HEPA with activated carbon, the UV-C germicidal lamp,

and 4000K LED lighting for significant savings

energy on your workstations.

LIGHTS - FILTER - SANITIZES

Concept

Ceriotti is always looking for new technological solutions

to amaze the hairdressing world. CONCEPT, a patented

product, is a professional filtration, air sanitization and

lighting system. Designed to see the best results in the

hair colouring phase or technical work and to guarantee

the welfare of the hairdressers, our number one priority.

Light is adjustable with a remote control, from more

relaxing to more intense tones. 3 levels of filtration

remove fumes and smell, preventing the inhalation of

chemical agents. The sanitization system disinfects

the air with the UV-C lamp guaranteeing a recirculation of

clean air. CONCEPT is all this in a single device.

Natura: Sustainability - Inspired By Nature

The trolleys made by Ceriotti always got unique

characteristics that make them different from any other

on the market. Special anti-dye materials, patented

“no hair wheels” and reliability in the years have always

characterized our trolleys. Now, Ceriotti, that has always

offered the best quality with a low environmental impact

goes one step further, demonstrating his attention for the

environment and giving the possibility to his customers

to offer their great contribute for this current and very

important cause by reducing the plastic consumption.

From this comes the new trolley collection, NATURA, made

entirely with officially certified recycled plastic from the

urban waste recollection.

Ego Brushless Digital Motor

The most technological professional hair dryer. With its

new digital motor, the Ego hairdryer offers a duration up

to 10,000 hours of use, 4 temperatures and guarantees

maximum performance in a weight of just 330 grams.

The Ceriotti protection system defends it from the shocks,

the HPS2 maintains the body cool to the touch, the Silent

brushing technology makes it silent during the use and,

last but not least, the ionic technology included makes the

hair soft and shiny. Everything is studied to offer the best

drying and styling experiences to the hairdressers.

Italian Haute Couture

Ceriotti is an italian leader in haute couture for hairdressing

salon design. “The only man I know who behaves sensibility

is my tailor: he takes my measurements anew each time

he sees me. The rest go on with their old measurements

and expect me to fit them” - George Bernard Show. This

is what Ceriotti has set itself: to offer unique furnishing

solutions, tailored with sartorial care around the needs

and wishes of the hairstylists. Quiltings, embroidories,

customizations: Ceriotti celebrates the culture of Italian

style, with the “Alta Sartoria Italiana” collection, created

to enhance the care and passion we put every day into

creating our products and with which we want to offer you

- once again - the widest choice of solutions to personalize

your salon. All of this, with the guarantee of 100% Made in

Italy quality that has always distinguished us.

The idea's of bring happiness, vision, poetry

in yours work place. We need to replace the grayness

of the city with the colors of happiness.

DANCOLY

COSMETICS

AIMING FOR PERFECTION:

QUALITY AND INNOVATION

Back in 1958, Gilles le Bret, an enlightened

chemist and botanist from Aix-en-Provence in

southern France, the home of natural beauty

known for landscapes burgeoning with flowers

and grass, set up a technical laboratory

for the purpose of researching the benefits

that botanic extracts may offer the human

body and, more specifically, hair cells. Then

in 1965, with a view to applying the results of

his research to the products themselves, Gilles

le Bret formally found Dancoly Cosmetique,

specialised in manufacturing a series of

cosmetics formulated with botanical extracts.

Four years later, the Dancoly Spa series was

initially launched as the first brand formulated

with botanical extracts and oils able to

meet the specific needs of different hair types,

contributing to the success of these products

with end users.

After continued research and investments, in the

year 1980, Gilles le Bret discovered that the essence

extracted from deep-sea seaweeds and

ABOUT US

Company Name:

Dancoly

Cosmetique,

France

Espace Le Beauvalle

Bat B, 4 RUE Mahatma

Gandhi 13090 Aix-EN

Provence, France

Website:

www.dancoly.fr

www.vieso.fr

Founded in:

1990

Factory Area:

10,000 sq. feet

Production Capacity:

Professional

Hair Care Products:

2.5 ml bottles/month

Skin Care and Body

Products:

1.6 ml bottles/month

Gift Set Assembly:

1.2 ml sets/month

Soap Production:

120 tonnes/month

Main Brands:

Dancoly Angel Provence

Hair Care Line/

Dancoly Angel

Professional

Hair Care Line/Dancoly

SPA Hair Care Line/

Argan Oil Line/ Vieso

Hair Care Line

Main Export

Destinations:

UK, USA, Russia,

Mainland China,

Italy, Japan,

New Zealand, Austalia,

Canada, Sweden,

Indonesia, Demark,

Hungary, Ukraine,

Taiwan, Singapore,

Malta, Malaysia,

Dubia, Saudi Arabi,

Kuwait, Yemen, Iraq,

Hong Kong, Latvia,

Cyprus, Greece,

Poland, Finland,

South Africa

Dancoly is present at leading

trade fairs around the world:

left, the fair in Paris, France

and below, Cosmoprof

in Bologna, Italy.

REASONS WHY

Environmental Protection:

all packaging materials

can be recycled

Cruelty-free: product

testing only on human hair,

never on animals

European and FDA GMPC

(Good Manufacturing Practice

Cosmetics) Certification

Safe & Natural Ingredients:

No parabens, SLS, paraffin

oil, vaseline, propylene glycol,

cocamide DEA

various biological active ingredients had amazing

repairing effect on aged and yellow hair. He

immediately invited his friend George Girartin - a

top hair stylist in France, to join his team. Based

on their concerted efforts, Dancoly Cosmetique

released the Angel line two years later.

With the development of Dancoly Cosmetique

and its plans for international expansion, since

1998, Dancoly has taken steps for building a

global brand. Today the brand has successfully

penetrated markets in more than 60 countries

in Europe, the Middle East, and Asia – earning

the overwhelming approval of hairdressers all

around the world.

DANCOLY COSMETICS

DIVERSIFICATION AND COMMITMENT

Dancoly Cosmetique France now owns more

than one thousand cosmetic formulas for products

in a variety of fields, including haircare,

skin care, beauty and personal care. Their mission

is to meet the demands of both the wholesaler

and end client with quality products in

all these fields at affordable prices

With a view to guaranteeing optimal service

worldwide, Dancoly France has recently invested

heavily in constructing a modern GMP

production base in China. This plant was designed

and engineered to provide all the production

services necessary to this end, including

the moulding of packaging materials, product

design ,research and testing of filling and manufacturing

processes, to meet all the needs

of OEM/ODM customers and provide the most

competitive products for their brands

It is common knowledge that manufacturing

luxury cosmetics at a high price range is easy.

But Dancoly is committed to a self-imposed

challenge of making high-quality cosmetics

available to a much wider market while relentlessly

striving for perfection. Indeed, the

brand portfolio continues to grow, with the addition

of cutting-edge and innovative products

that meet the most demanding standards of

both quality and safety, making no compromises.

Nothing less than the best will do.

STAR

PRODUCTS

Grapefruit Styling

Mousse

A Medium hold mousse

that provides flexible

hold without the tacky

feeling! Enriched with

natural vitamin P, vitamin

C and soluble fiber,

it instantly nourishes

hair while boosting its

absorption, eliminating

dryness and split ends.

Strengthens the hair

from within, leaving it

healthy and smooth.

Iris Styling Hairspray

A Medium hold hairspray

that provides perfect

control and styling

without any sticky

residue. Enriched with

Iris Florentina

extract, to strengthen

resistance of hair and

add nutrients that leave

hair shiny and smooth.

Orange Flower

Conditioning Mousse

Contains orange flower

oil and pelargonium

graveolens extract

to form a protective

membrane which

locks in color, leaving

hair soft and shiny.

Natural hyaluronic

acid strengthens hair

from within, instantly

restoring moisture and

elasticity

Verbena Dry Shampoo

A dry shampoo

containing Verbena

Officinalis extracts,

Citrus Aurantium

Bergamia (Bergamot)

Fruit and Rosa Rugosa

Flower. These essential

oils work together

along with botanical

extracts to absorb oils

leaving hair refreshed in

minutes while providing

body and texture.

Recommended for use

in between shampoos to

maintain longevity and

colour vibrancy

Lavender Violet Tone

Correcting Spray

(Leave-in / for blonde

hair)

The Lavender Tone

Correcting Spray

removes unwanted

yellow and brassy

tones from blonde hair.

Contains Lavender

extract, Grapefruit

extract and Rosemary

leaf oil to nourish the

hair leaving it feeling

healthy and shiny.

No Sodium lauryl sulfate (SLS)

No Paraffin oil or Vaseline

No Propylene Glycol. No cocamide dea

No animal testing. No Paraben

Organic natural ingredients

GMP and FDA certificated.

ECHOSLINE

FOLLOW THE VEGAN WAY

OF ECHOSLINE

Founded in Italy in 1998, Echosline is a

professional haircare brand dedicated to

ethical and sustainable beauty. The brand’s

“Clean Beauty” philosophy centres on the

belief that LESS is MORE. Promoting “The

Vegan Way” approach, Echosline aims to

offer a 100% vegan products range, with

treatments formulated with high % of natural

and biodegradable ingredients and packaged

in second-use plastic material. This perfectly

reflects Echosline’s commitment to reducing

its impact on the planet, while proving that

a sustainable yet high performance-driven

approach can promote a healthier and more

conscious beauty industry.

The goal is to provide salons worldwide with

professional haircare products that deliver

outstanding results while maintaining a

strong ethical focus. The emphasis on

essential beauty reflects the belief that true

authenticity lies in the harmonious balance

between nature and innovation.

ABOUT US

Company Name:

Pettenon

Cosmetics

S.p.A. SB

Company Address:

Via del Palù, 7/d

35018 San Martino


Brand:

Echosline

Website:

www.echosline.it

Founded in:

1998

Main Brands:

Echos Color, Echos

Light, Echos Look,

Echos Liss, Echos

Perm and Treatments:

Keratin Veg, Argan,

Ki-Power Veg,

Discipline, Energy,

No Yellow, Colour

Care, Curl, Hydrating,

Balance, Volume

and Frequent Use

Main Export

Destinations:

More than

60 countries

in the world

REASONS WHY

Smart beauty with reduced

environmental impact and innovative

vegan products

Research in innovation with high

% of natural origin ingredients,

biodegradable formulas and

sustainable packaging

Respect for the professionals,

the people and the planet

ECHOSLINE

STAR

PRODUCTS

ECHOS COLOR:

100% VEGAN HAIR

COLOURING CREAM

Echos Color is the

Echosline hair coloring

cream, formulated without

Paraphenylenediamine

and Resorcinol

and enriched with new

active ingredients:

antioxidant Green Tea

Extract, revitalising Date

Oil and polishing Tsubaki

Oil. Echos Color

guarantees 100% of

coverage, provides

extreme shine, intensity

and duration of the color,

while preserving the hair

structure. 104 nuances

are available to be used

alone or to be combined,

in order to create the

perfect mix to meet all

the needs.

postable FSC-certified

paper case, an infinitely

recyclable aluminium

tube and a cap that is

50% less in plastic than

the previous one.

Technical details

Green Tea Extract

protects the hair from

oxidation and increases

the duration of the color.

Tsubaki Oil makes the

color result even

brighter, while providing

the hair with shine and

softness. Date Oil

protects and moisturizes

the hair during the

coloring process, leaving

it healthy. VeganOK

certified.

What makes the

product special?

100% vegan, PPD- and

Resorcinol-free, Echos

Color has a less

sensitizing formula for

the clients in the salon

and for the hairdresser,

which guarantees high

Naturals, .03 Warm

Naturals and .12 Cold

Irisé. Echos Color

guarantees to the

modern colorist a

coloring system adapted

to the complex needs of

salon clients, offering

contemporary shades,

with excellent longlasting

color of each

tone.

ECHOS LIGHT: THE

VEGAN BLEACHING

AND TONING SYSTEM

Echos Light is the

Echosline bleaching and

toning system. The

range offers different

bleaching powders, to

be chosen according

to hair type and the

lightening result to be

obtained, and a range

of toners. Echos Light

Express Toning Gloss

range offers 7 shades

dedicated to bleached

blonde hair, and 5

shades dedicated

to brown hair, either

What makes Echos

Light Express Toning

Gloss special?

The formulation of

Echos Light Express

Toning Gloss is 100%

vegan, ammonia-free

and absolutely No Lift

and it is enriched with

Tsubaki Oil, Argan Oil

and vegan proteins.

The main challenge for

both blonde and brown

hair is to maintain the

results obtained over

time: this is why we

have designed our

toners to guarantee

stable and precise

shades, that prevent

hair from turning yellow,

red or orange. Echos

Light toners preserve

colour while caring for

lengths and ends,

keeping hair shiny and

structured at all times.

Main features:

• 100% vegan formulas,

ammonia-free and no lift.

• With Tsubaki oil,

Argan oil and vegan

Claims & Benefits

Completely vegan, the

Echos Color line fully

reflects the "Less is

more" philosophy that

the brand has been

pursuing since 2018.

Not only the formula,

but also the pack is

sustainable and

environmentally friendly,

thanks to a com-

coverage of grey hair. It

comes in a sustainable

and compostable pack.

The range offers 104

nuances that can be

easily used and mixed

to give maximum space

to creativity and to

create tailor-made color

services. Among them,

the latest colors

launched, that has

enriched Echos Color

chart are: .13 Beige

natural, coloured or

bleached. Modern

shades to give the hair

the perfect reflection, as

well as shine and

durability. Thanks to the

innovative NO LIFT and

AMMONIA-FREE formula,

the toners remove all

undesired yellow, orange

and red residues, while

preserving the hair

structure.

proteins.

• Anti-yellow, anti-red

and anti-orange action.

• Sustainable

packaging: recyclable

aluminium tube and

FSC-certified compostable

paper case.

• Delicate and sweet

fragrance.







ECRU

NEW YORK

LUXURY, INNOVATION

AND STYLE

ABOUT US

Company Name:

ECRU NEW YORK

Company Address:

Global Headquarters

21-21 Broadway Fair Lawn, NJ 07410 USA

Website:

ecrunewyork.com

Founded in: 2000

CEO/Founder:

Carmen DePasquale (privately held)

Number of Employees:

35

Main Brands:

ECRU NEW YORK

Carmen DePasquale (center)

and sons, (L-R) Mark, Justin

and Carmen Anthony.

At the heart of ECRU New York is its ability

to empower industry professionals and

discerning individuals by delivering highperformance

products that treat the most

challenging haircare problems. The brand was

inspired by New York’s iconic blend of fashion,

art, and culture and created by Carmen

DePasquale, hairdresser, cosmetology school

owner, founder of the renowned namesake

salon and spa, Professional distributor, and

international manufacturer of a prestige

haircare collection.

We are more than just a brand; we are a

family-owned company with a legacy rooted

in professional beauty. As an entrepreneurial

company, we prioritize quality over mass

production, ensuring every product TREATS +

PERFORMS, meeting the highest professional

standards.

We offer personalized support and the

opportunity for professional growth through

our ECRU New York Academy. For decades,

we have built and nurtured trusted relationships

with hairstylists, salon owners, and distributors

who share our passion for performance-driven,

prestige haircare.

REASONS WHY

WHY DISTRIBUTE ECRU NEW YORK?

A Trusted Legacy- Decades of

expertise in the global professional

beauty industry.

Uncompromising Quality- High-performance,

professional-grade skincare ingredients

that never jeopardize the integrity

of the hair or the hands that work on it.

Delivering beautiful, lasting results.

Strong Industry Relationships- Our

company values partnerships, not

just transactions. We embrace

collaborative efforts that create results.

Our Connection to Fashion- Our

products and editorial artists have

been collaborating with emerging

fashion designers at New York and

Paris Fashion Weeks for decades.

These collaborations set the groundwork

for us to share the latest runway

trends, giving you a head start

on the upcoming season.

Designer: Derek Lam, Images: Mengya Tian

We are committed to elevating the

Artistry and craftsmanship of hairdressers

around the world.- Through our ECRU

New York Academy, we offer beauty

professionals the opportunity to hone

and elevate their technical skills.

ECRU NEW YORK

CARING FOR THE ENVIRONMENT AND

FUTURE OF BEAUTY

We carefully select ingredients and packaging

that meet the most rigorous safety standards

globally. We are committed to minimizing

our carbon footprint and doing our part to

create safe products while protecting our

environment.

STAR

PRODUCTS

Signature collection

Core products designed for artistic expression on all

hair types.

Curl Perfect Collection

Unique formulas containing a proprietary curlenhancing

complex enhance and perfect naturally

wavy, curly, or coily hair.

Where beauty meets technology. Translucent hair gloss formulated with CHROMAZONE ® technology. 50% more

hair color protection. 3X prolonged antioxidant activity. Miraculously transforms the look and feel of hair. No

Ammonia. No Peroxide. No Parabens. No Off-Tones. No Heat. Vegan. The creativity is limitless.

FANOLA

20 YEARS OF

SHAIRING CREATIVITY

FANOLA was born in 2005 as a professional

brand offering a complete range of treatments,

technical products and styling, over the years

has increasingly established itself in the hair

care world, becoming the international

benchmark for the most creative and

innovative hairdressers and consumers,

thanks to a strong presence on social media.

Fanola is the Made in Italy brand of

professional hair products, designed to follow

the latest trends and to meet the needs of all

the hairstylists in the world who want to share

their creations in the social media.

We are focused on creating a strong

relationship between the brand and its

followers, both hairstylists and end consumers

but also on creating an international

community with all distributors to communicate

the brand uniquely, strengthening its values.

Fanola is marked by its vivacity and its

exuberant diversity; it loves to dare and move

the concept of beauty a step beyond. An

unconventional beauty, which goes beyond

the classic aesthetic canons. Fanola

enhances the beauty of each individual,

beyond any stereotype, celebrating diversity

and multiculturalism.

AN UNCONVENTIONAL BRAND

With its 20-year history, Fanola is a brand that

embodies multiculturalism, inclusivity, and

creativity. Two decades of evolution have

established the brand’s identity as an

international benchmark in the world of

professional hair care, with colour and

creativity sitting at its absolute core. To mark

this anniversary, the brand has chosen the

flair and imagination of illustrator and art

ABOUT US

Company Name:

Pettenon

Cosmetics

S.p.A. S.B.

Company Address:

via del Palù 7/d

35018 San Martino


Brand:

Fanola

Founded in:

2005

Website:

www.fanola.it

Main Brands:

Fanola; No Yellow;

Orotherapy

Main Export

Destinations:

Europe, North America,

Australia; Asia, Latam;

Canada

REASONS WHY

director, Antonio Colomboni, aka Scombinanto,

whose distinctive style is rooted in colour and

creativity. With him, the Pettenon Cosmetics

Group has revisited the packaging of its

famous Wonder No Yellow range.

In conjunction with a new and colourful Hair

Mist, this creates the limited edition

Anniversary Kit, featuring an irresistible

fragrance that further enhances its fun, popinspired

spirit. Alongside the new imagery,

the Celebration collection has been launched,

under the artistic direction of Stefano Conte

and the technical education team. In addition

to its innovative hair looks, the collection

celebrates unconventional beauty, with

models who represent an concept of inclusivity

and boundless diversity.

COLOR/CREATIVITY/SHARING

DEMOCRATIC & INCLUSIVE

UNCONVENTIONAL

PROFESSIONAL PERFORMANCE

100% MADE IN ITALY

GLOBAL EDUCATION PROGRAM

BRAND FOCUSED ON SOCIAL

MEDIA

HAIRSTYLIST’S COMMUNITY

INTERNATIONAL DISTRIBUTION

FANOLA

STAR

PRODUCTS

WONDER NO YELLOW

Wonder No Yellow

takes centre stage in

Fanola’s amazing array

for people with blonde

hair. For the 20th

anniversary, with the

collaboration of Antonio

Colomboni, Fanola has

revised the packaging

of the famous Wonder

No Yellow line, the

brand’s best-known

iconic products. with

a new Almond & Milk

fragrance.

FANTOUCH

A diverse and multifunctional

range of

products for finalizing

and perfecting styling,

allowing the expression

of any creativity and

trend. Perfecting the

shape and shine and

modelling the locks and

the cut allow you to

emphasize the results

obtained in the salon,

while also maintaining

the allure at home in

your beauty routine.

A creative and sensual

variety of setting,

protective, light, volume

and shaping products.

WONDER CURL

A professional and

innovative treatment

line designed to support

hairdressers and

customers in the care

and definition of curls.

Thanks to protocols

specifically designed to

meet the specific needs

of each type of curly hair.

Wonder Curl products

have vegan formulas,

designed to achieve extra

care on all types of curl,

giving greater:

• softness, deeply

moisturizing the hair,

making them soft and

silky.

• definition, enhancing

the natural shape,

without weighing it down.

GLOW&GLOSSY

Glow&Glossy is the new

line of demi-permanent

oil toners for extreme

softness and extreme

shine on hair. With

Glow&Glossy it is

possible to: neutralize

the unwanted reflection

thanks to a strong

presence of blue and

violet pigments in the

formulations, capable

of counteracting the

melanin residue. It is

also possible to deposit

pigments to create

fashion effects on the

hair. Glow&Glossy has

an oil texture enriched

with conditioning agents

to ensure maximum

cosmeticity in terms of

shine and softness.







FISIO

COSMETICS

HIGH QUALITY

PRODUCTS

Fisiocosmetica was founded in 1970 in

Vicopisano, a charming place full of history,

with the availability of the most important raw

material for a cosmetic industry: water. In this

case the water of Uliveto. The company came

to life thanks to the passion of a team made

up of a biologist and two hairdressers,

motivated to create curative products to solve

any anomaly concerning the scalp and hair.

Thanks to the studies carried out in the field of

the use of essential oils, Fisiocosmetica

becomes one of the landmarks in the field of

professional trichological products. The market

went from being first ascribed to some Italian

regions, then to the whole peninsula, until the

mid-90s, when an international meeting at

ABOUT US

Company Name:

FISIOCOSMETICA Srl

Company Address:

Via Del Chiesino, 44

56010 Pontedera (PI) – Italy

Phone: +390290093743

Email: marketing@fisio.it

Website:

www.fisio.it

Founded in:

1970

Export Manager:

Marina Balandina

Marketing Manager:

Emanuele D’Arrigo

President

Ennio Del Corso

Sales Director

Francesco Del Corso

Main Brands:

Fisiolinea, Fisiolinea Uomo,

Fisiolinea Donna, Fisiolinea Green

Main Export Destination:

Middle East, China, Old Europe

Our headquarter in Tuscany.

Cosmoprof Bologna represented the longsought

opportunity necessary for commercial

development abroad. Fisiocosmetica baptizes

its personal silk road, starting solid and

continuous commercial sales relationships

with China, Taiwan, Hong Kong. From that

moment on, the company managed to launch

thirty international markets, not only the

Middle-East and the countries of the Far East,

but also old Europe, some countries of Eastern

and Northern Europe. The company, one of the

few Italian boutique factories, with an industrial

structure and attention to the customizations

typical of an artisan boutique, has become a

reference point in Private Label for over twenty

REASONS WHY

Tuscan identity

High product quality

Entrepreneurial vision

years, producing for hundreds of hairdressing

and beauty salons, with the customer's

distinctive signs.

We specialize in creating products with high

added value, intervening on the raw materials

used in production, in packaging which is made

up of many elements refined and made

FISIO COSMETICS

precious in their harmony. The packaging of all

products is the result of years of study; Slow

Motion, the bottle that slowly enters and exits

its tubular case, is one of our stylistic

signatures, strongly desired, to emphasize

that it is necessary to take one's time to enjoy

the performance of the products. This is our

strength today, represented by an active

listening to the customer and a careful

observation of the cosmetic trends in progress.

Among our goals, there is that of being able to

land in the USA and Canada, in the premium

part. Thinking globally and acting locally is our

motto, which communicates our sense of

responsibility for everything we do and promise

to those who choose us.

STAR

PRODUCTS

FISIOLINEA GREEN

From over 50 years of

experience in the

trichology market, the

highest qualitative

expression of a

completely natural

therapeutic line. All the

curative products of the

Green Line, including D

ermafleur, Phytolinfa,

Pilkeratovit, Canfar, Cr/At,

Trapix.

FISIOLINEA WOMAN

Exceptional

performance from the

first treatment for this

line of hair, face, and

body products with

unique and refined

packaging.

FISIOLINEA MAN

A practical, elegant, and

high-quality line. For the

man seeking dynamic

and decisive solutions

in hair and beard

products.

FISIOLINEA AMBIENT

Our new line of

environment fragrances

with wooden sticks,

available in over 10

exclusive scents

featuring aromas

derived from nature

FOUR

REASONS

MADE

WITH LOVE

Four Reasons is a community of passionate

hair stylists whose mission is to make

everyone feel gorgeous as themselves. 100%

vegan, sustainably produced professional

hair products, made with love for people’s

individual beauty.

Established in 1997, Miraculos Oy is the

largest company in Finland specializing in the

sales, marketing and import of the hair salon

sector’s products and services. Our own

brand, Four Reasons, is the most successful

line of salon cosmetics by many indicators;

half of Finnish women use products of the

range and, in addition to Finland, it’s available

in 15 export countries.

Jyrki Hakala,

CEO of

Four Reasons

FOUR REASONS TO CHOOSE FOUR

REASONS:

#1 Better hair days, no matter the (hair) type

Hair has a huge impact on how we see

ourselves. After all, our hair is the crown we

never take off. Hair can also create the mood:

a good hair day is a good day.

#2 Products selected by professionals

With our strong expertise in hair, we have

developed a complete and diverse portfolio

of products to meet every need of modern

hairdressers and consumers.

Our range consists of several hair product

lines, each developed for different people

and different hair. Four Reasons products are

100% vegan.

#3 Proud to be Finnish

Four Reasons is pure Nordic charm in a bottle.

The packaging design, product development

and testing of our products are also carried

out in Finland.

ABOUT US

Company Name:

Four Reasons /

Miraculos Oy

Company Address:

Salomonkatu 17 A, 10th floor,

00100 HELSINKI, Finland

E-mail:

info@fourreasons.fi

Website:

Fourreasons.com

Founded in:

1997


50-100

Export Sales:

Arto Välimäki, Director of

International Business

(arto.valimaki@fourreasons.fi)

Titu Salmela, International

Marketing Manager

(titu.salmela@fourreasons.fi)

Main brands:

Four Reasons


Europe, USA

REASONS WHY

#4 Environmentally conscious: eco-friendly

packaging

We believe in beauty with a conscience.

Now, 100% of our packaging is recyclable

and 35% of the plastic packaging of our

retail products is either recycled plastic

or bioplastic. For shipping, we use boxes

made of 75% recycled cardboard and paper

cushioning and tape made of 100% recycled

materials

EXPERTISE

Nearly 30 years of experience

means a complete

understanding of hair.

INNOVATIVE PRODUCTS

Exceptional products for

lightening, toning and

repairing hair.

GROWTH

A broad and modern product

range that sparks interest.

PROFITABLE PARTNERSHIP

We work closely with our

distributors, building on

proven success stories.

FOUR REASONS

STAR

PRODUCTS

FOUR REASONS

PROFESSIONAL BIO-

MOLECULE REPAIR

It’s time to protect

and repair hair with

technology that

considers the hair’s

entire structure.

Four Reasons

Professional Bio-

Molecule Repair

line products protect,

repair, and maintain the

function of the cuticle

layer and repair internal

damages of the hair

so that the difference

can be felt and seen.

Four Reasons to

Choose Professional

Bio-Molecule Repair

#1 Helps to protect

hairm from damage

#2 Maintains the

function of the

cuticle layer

FOUR REASONS

LUXIMA®

Brighten, Darken,

Cover Greys, and Tone.

Four Reasons Luxima

is a versatile color

range that is easy to

fall in love with.

It caters to the needs

of Blond Experts

and for those who

specialize in different

lightening and

highlighting treatments.

Magnificent shine,

quick to use, gentle

and comes, of course,

in a fantastic selection

of colors.

The unique Shine

Enhance Complex in

Luxima is enriched with

vitamins and plant oils.

FOUR REASONS

BLONDING SOLUTIONS

Professionals dream: a

wide range of bleaching

products designed for

every technique and

hair type. Four Reasons

is a trusted Blonding

Expert for achieving

beautiful, consistent

results. Our vegan,

fragrance-free formulas

are gentle on the hair

and scalp, while ecofriendly

packaging

helps reduce salon’s

environmental impact.

Our latest lightening

innovation is Four

Reasons Matcha

Bleach: an awardwinning,

Best Blonde

Product of Nordic Hair

Star 2024.

you to create anything

from soft blondes and

radiant reds to rich

browns and bold, vibrant

tones for your clients.

Mix multiple Color Mask

products to invent

countless new shades

or dilute a small amount

into a conditioner for

pastel tones.

Four Reasons to

Choose Color Mask

#1 Extends the life

of a hair color

#2 Boosts the intensity

of a hair color

#3 Gives hair a vibrant

blaze of color

#4 Maintains the

cool or warm tones

of a hair color

#3 Balances hair’s

free radicals and

pH-levels

#4 Supports hair’s

moisture balance

They enhance the lightreflecting

ability of

the color pigments.

Four Reasons to

Choose Luxima

#1 Three-dimensional

results

#2 Reflective shine

#3 Gentle

#4 Quick to use

FOUR REASONS

COLOR MASK

No filters needed.

The versatile and

pioneering Four

Reasons Color Mask

range offers a wide

selection of toning

shampoos and

treatments infused with

direct dye pigments.

These products allow

Discover more

What does it take to be a pro?

In addition to knowledge, skill and passion, you need

the most important thing – professional-grade tools.

The new Four Reasons Professional range offers top-quality formulas, internationally

awarded technical products and sleek packaging design, making your work smoother

than ever. These are the tools that support true PRO hairdressers.

G. COSMETICS

THE BEST SOLUTION

FOR OUR CLIENT

G. Cosmetics is one of the oldest companies

in Israel operating in the professional beauty

industry since 1974. Our products can be

found in top locations in the market, including

exclusive hair salons, luxury hotels and SPA

resorts, beauty salons, and professional

outlets supplying electrical appliances.

With vast experience in R&D and deep

knowledge of both local and global markets,

the company has developed a new line

of professional products in recent years,

providing a comprehensive solution for

worldwide distributors who seek to offer their

clients high-quality products at fair prices.

Recently, we have developed a new series of

electrical products called AI. This advanced

technology-based line was created using 50

years of industry knowledge and experience.

We designed hair dryers, clippers, and hair

straighteners with electronic motors, making

them lighter, longer-lasting, and more efficient

for beauty professionals.

OUR VISION

Provide our clients with a distinct portfolio

of solutions that make the daily moments

into unique experiences. We seek to always

supply the best to our clients.

OUR VALUES

Family atmosphere: we believe that working

in a family-like ambience instills confidence

and trust, providing our employees with the

support they need to grow and perform even

ABOUT US

Company Name:

G. Cosmetics - Gidon Cosmetics Ltd.

Company Address:

5th Shidlovsky Street, Yavne Israel

Website:

https://www.gidoncosmetics.co.il/en/

Contacts:

+972-8-9523777

ofer@gidoncosmetics.co.il

Founded in:

1974

Main Brands:

JUL, NG-PRO, NG-BEAUTY, BLASTER


Greece, Cyprus, USA, Central Europe, Far East

In the photo:

Reuven Shaban, President,

Ofer Mor, CEO,

Sharon Shaban, Business

Development Manager

REASONS WHY

Total solution for Importers

(“one stop shop”)

Innovative products

Flexible prices range

Focus only in the professional

beauty salon market for almost

50 years

High Global reputation

Provides fast solutions

better, thus maximizing our business results.

Client orientation: we focus on our clients

and lead an ongoing dialogue with them to

gain the deepest understanding of their

needs.

Excellence: we strive to excel and to carry

out each task in the best way possible. We

don't know a better way for achieving optimal

results.

Innovation: we challenge ourselves constantly

to generate added value for our clients and

protect our position as the leaders in hair and

beauty care.

The company is private owned company

who build it’s reputation through the years

by working with the global players of the

professional beauty industry. The main

focus of the company is the beauty salons

market. We are the exclusive distributors of

international brands as well as the owners of

our own brands. Our products can be found in

the top location of the market: exclusive hair

salons, exclusive Hotels and SPA resorts,

beauty salons as well as professional outlets

supplying electric appliances.

G. COSMETICS

WE ARE CURRENTLY REPRESENTING

THE FOLLOWING BRANDS:

• Hair Professional Products

OLAPLEX - USA

JUL PRO - P.L

MATRIX - USA

MILKSHAKE - ITALY

DEPOT - ITALY

• Beauty Salon, Hair Salon Machines

and Furniture

MALETTI GROUP - ITALY

NILO GROUP - ITALY

TAKARA BELMONT - JAPAN

NG BEAUTY - P.L

• Tools and Accessories

NG PRO - P.L

BLASTER - UK

FRAMER - USA

In order to support this wide range of products

the company owns the following facilities:

• Head Quarter Offices

• Logistic Center

• The biggest show room in Israel

• Exclusive training center

• Licensed Cosmetic Factory facility

STAR

PRODUCTS

Occupying 1,000 Sq.

m., Gidon Cosmetics’

showroom is the

largest of its kind in

Israel, housing a broad

range of high-quality

professional brands,

including prestigious

international brands

that allow professionals

to personalize their

studios and salons

with the best furniture

and accessories with

the utmost confidence

that they bought the

best technology with

uncompromising finish.

We believe that the

beautiful and extensive

range in our showroom

will allow you to choose

the best for your

business needs and

expertise at different

price points, from

classic to trendy design.

Among others, our onestop-shop

showroom

displays treatment and

beauty beds in various

sizes and impressive

technical specification,

elegant pedicure

couches, therapist

chairs, manicure

workstations, electric

appliances, various

Lupa lamp models,

nail dryers, sterilization

equipment, massage

stones heaters, service

trolleys, massage

chairs, electric beds,

and more.

GA.MA

HAIR AND BEAUTY

TECHNOLOGY SPECIALISTS

Founded over 50 years ago in Bologna, Italy,

GAMA Italy Professional is a premier hair care

company, renowned for its innovative technology

and cutting-edge hair and beauty products that

fulfill and exceed the everyday needs of

consumers and salon professionals. In 1969,

GAMA produced the first-ever mass-production

professional hair straightener. Since its origin,

GAMA has continued to be a trusted Italian brand

in the hair, beauty and technology sectors, thanks

to its innovative approach to product design and

development. Over the years, continuous

research in the hair care industry has led to

groundbreaking technologies and practical

features that make it easy and comfortable to

achieve even the most elaborate hairstyles.

Always keeping novel technology at the forefront,

GAMA prides itself on providing unparalleled hair

product solutions for both men and women. From

hair straighteners and dryers to curling irons,

trimmers and more, GAMA products are designed

and manufactured based on decades-long

ABOUT US

Company Name:

GA.MA Srl

Company Address:

Via Sant’Alberto, 1714

40018 San Pietro in

Casale

Bologna - Italy

Tel. +39 051 666 8811

Email: info@gama.eu

Website:

https://www.

gamaprofessional.com/

General Manager:

Mr. Pasquale Barillà

Commercial Director:

Mr. Leonardo Facchini

Collections:

iQ, Lumine, Bravo, GBS

, Classic

Main Export

Destinations:

North America, Europe,

Middle East, Asia

profound market knowledge and continuous

dialogue with industry experts. GAMA’s prowess

in the hair care industry, coupled with its Italian

artisan-ship and top-of-the-line design, satisfies

the needs of the most demanding professionals,

while also catering to everyday consumer needs.

Today the brand is present in over 50 countries

worldwide, with its main headquarters in San

Pietro in Casale (BO) and four production sites

divided between Brazil, Argentina, Italy and China.

HISTORY

Since its founding, GAMA was conceived to be

an innovative game-changer that aimed to

revolutionise the industry and market forever. It

all started in 1969 when the creative wizardry

of a number of beauty salons inspired Mario

Gardini to seek a new way of interpreting hair

care. The end-result was GAMA - which stands

for Gardini, Mario - with none other than the

birth of the first-ever mass-produced professional

hair straightener. The launch of Quick-Heat

Technology in the late 90s made the impossible

possible; the introduction of hair straighteners

that heated up and were ready to use in less

than a minute. Quick Heat Technology was

followed by the introduction of Instant Heat

Technology (IHT), patented and launched in the

professional market in 2010. This innovative

technology revolutionized the world of styling,

thanks to a state-of-the-art heating element that

reaches working temperature in seconds, with a

constant and extremely homogeneous

distribution of heat over the entire surface of

the heating plates & tubes as long as the

straightener is turned on. IHT technology makes

GAMA Professional hair straighteners & curling

irons the fastest in the world to reach working

temperature and be capable of keeping the

temperature constant. GAMA’s next

gamechanger would arrive with the introduction

of the iQ Perfetto at the 2019 COSMOPROF

Bologna trade fair: a smart professional hair

dryer that packs an outstanding blowing power

in an ultra compact, elegant and light design,

that weighs as much as smartphone. Enhanced

with the most innovative and sophisticated

technologies, every single aspect of the IQ Dryer

was engineered to create the ultimate

experience. In 2022 GAMA won the Cosmoprof

Awards with the new iQ2 the professional hair

dryer, the next gen evolution of the professional

dryer as light as a smartphone. The new iQ2

reinforces GAMA as a continuous disruptor

within the hair tool community and is set to be

the new must-have in the professional market.

With a look always turned to research and

innovation, in 2022 GAMA inaugurates a new

production center in Gossolengo (PC) dedicated

to the realization of lightweight ultra-performant

professional Italian motors through an

increasingly sustainable model. The fully

automated production process is aimed at

achieving most advanced environmental

standards in terms of energy use, using a

completely decarbonized model. At the end of

2022 Gama opened the company’s first

headquarter in the US in New York. Just when

everyone thought the award-winning iQ Perfetto

hairdryer couldn’t get any better, it did! GAMA

Professional has built upon its revolutionary

REASONS WHY

Focus on innovation and creativity,

putting out state-of-the art,

game-changing products with

a focus on the professional world

Italian Design

Always at the forefront

of industry trends

Over 50 years of experience

in the hair-styling industry

Versatile and complete range of

products, conceptualized to satisfy

the most demanding stylists

as well as mass consumers

success by introducing their third-generation

hairdryer, the iQ3, that offers ‘Smart

Performance’ in the sleekest, ultra-compact,

Italian design. iQ3 Perfetto will be launched in

March 2024, at Cosmoprof in Bologna.

PROFESSIONAL WORLD

In an ever-evolving market, Gama has redefined

its professional collections, streamlining its brand

identity to create a more cohesive and easily

recognizable structure. This strategic evolution

has led to the development of a professional lineup

designed to meet the highest demands of

hairstyling professionals. Each line embodies a

distinct identity, offering cutting-edge technologies

and superior performance while maintaining a

strong focus on hair health and stylist comfort. At

the pinnacle of innovation stands iQ, a

revolutionary range that combines prestige with

state-of-the-art technology. With its sleek design

and unparalleled performance, iQ redefines

hairstyling with unique benefits that set new

industry standards. For those who seek an

exquisite balance between style and functionality,

Lumine delivers sophisticated elegance with its

sensual, lightweight design and advanced

haircare technologies, catering to a cosmopolitan

audience. For professionals who prioritize

robustness and durability, Bravo is the ultimate

GA.MA

choice. Built for strength, this line features sturdy,

high-tech tools designed to withstand the most

demanding salon environments while ensuring

practical, long-lasting performance. Finally, Classic

remains true to its name, offering timeless

professional essentials that deliver consistent,

high-performance results with a strong focus on

hair health, making it the perfect companion for

intense salon use.

CONSUMER WORLD

GAMA’s Consumer lines were created with one

clear objective in mind: to provide the

professional experience from the comfort of

your own home. The range consists of a wide

and complete selection of professional-inspired,

premium hair-technology products put together

to satisfy the needs of every type of consumer,

inspired by the latest trends and technologies

in the professional industry, and the latest

developments in hair health.

STAR

PRODUCTS

IQ3

iQ3

Combining extreme

lightness with elite power

and performance, the

new iQ3 is set to be the

must-have professional

tool. Designed with more

power and intelligence,

just as light as the

original version, only

294g / 10.3 oz, but

introducing the latest

‘e-systemC’ technology, a

Vera Ceramika

blinking light and audible

reminder that goes off

when conditions of use

are not ideal, signaling

that the filter needs to be

cleaned or changed,

guaranteeing constant

performance, maximum

power and energy

savings. iQ3 is also

equipped with Stand-by

Technology, Turbo

Function, drying-time

reducing Venturi Effect,

Oxy Active Technology,

Intelligent Brushless

Motor and special

accessories, like the

GAMA exclusive star

nozzle.

G-EVO Vera Ceramika

G-EVO Vera Ceramika,

Professional straightener

fitted with GAMA Ultra

Heat Technology, that

allows it to reach an

impressive 250°C/

484°F, the perfect

temperature for salon

beauty treatments and

for working on even the

most difficult hair types.

The combination with IHT,

allows the plates to

reach working

temperature in just 14,3

seconds, distributing the

heat evenly and

constantly along the

plate; maintaining a

constant and uniform

temperature from root to

tip during each pass,

resulting in the

prevention of thermal

stress damage and

Lumine Hairdryer

guaranteeing exceptional

performance. Equipped

with cutting-edge haircare

technologies like

Oxy Active Technology.

The heating plates are

completely made from

ceramic that emits far

infrared heat and

negative ions, drying hair

from the inside out,

sealing the cuticles,

maintaining its natural

moisture, and protecting

it from heat damage. The

plates Vitrified Covering

neutralizes the ceramic’s

natural porosity, allowing

it to slide with ease,

increasing durability and

resistance to high

temperatures and acids

needed for chemical

treatments. Ideal for thin,

coloured or damaged

hair, but also perfect for

the most difficult hair

types.

Lumine Hairdryer Line

The new Lumine

hairdryers are stylish,

innovative, extremely

lightweight and compact

dryers, that still

guarantee the highest

professional performance

and top haircare

technology. Beautifully

designed with sleek,

delicate, sensual lines.

Fitted with GAMA’s new

patented ultra-light and

performant professional

motors. The 80 and 90

Digital Lumine models,

with our new generation

Digital Brushless Motors,

extremely powerful and

light, designed for longlife

intensive professional

use. The Motor X models

have the new AC Motor,

lighter and more powerful

than traditional AC

motors. The entire

collection has been

equipped with GAMA’s

latest technologies like

System-C and Plasma.

Plasma Tech, emits

more than 10 million

negative & positive ions,

opening and perfectly

closing the hair cuticles,

for exceptionally healthy,

shiny looking hair.

Ideal for ultra-durable

styling, & the deep

penetration of nutritive

treatments, for incredible

hair restructuring and

rejuvenation.

INDUSTRIAS

ORIOL

80 YEARS

IN THE SERVICE SECTOR

Founded in 1942 by Narcís Oriol Quintana,

Industrias Oriol has devoted their efforts to

the manufacture of items for the hairdressing

sector. They are pioneers in both the design

and manufacture of these items in Spain. Their

wide range of products include more than 3,000

references; clips, rollers, combs, brushes,

capes, neck wrap paper, hair straighteners…

The quality of their products is endorsed by

80 years of experience. This, together with the

full dedication and the constant efforts of a

solid team, has led them to become leaders

in the hairdressing and beauty sector in Spain

since the 80’s, and their prestige has now

crossed borders. They currently export to more

than 70 countries and own a wide distribution

network not only in the domestic market but

also overseas. Their core idea has always

been to supply quality products. This effort has

been successfully rewarded by a huge growth

which led them to enlarge and modernize their

facilities. Today, they have a modern factory and

offices in Barcelona housed in a total area of

16,000 m 2 .

FROM BARCELONA TO THE FIVE CONTINENTS

In the 80’s they started supplying clients in

France and Italy, and step by step, the export

business has been growing until the present day.

This field is so important that Industrias Oriol,

in addition to the headquarters in Barcelona,

owns a subsidiary with a manufacturing area

in Buenos Aires which was started up in 2013.

Starting from the origin with these handmade

hair clips, now the company has three

business lines: Eurostil (hairdressing supplies),

Pollié (aesthetics) and Tassel Cosmetics,

(professional cosmetics) and Ragnar (Barber

Products) with over 3,500 references and

Stageline Makeup. From the very beginning,

ABOUT US

Company Name:

Industrias Oriol

1942 S.L.U.

Company Address:

Ciudad de Asunción, 56

Barcelona - Spain

Tel. +34 932740784

Website:

www.eurostil.com

Started in:

1942

President:

Mr Miquel Oriol and Mr

Narcís Oriol (son)

Founder:

Mr Narcís Oriol

Export Manager:

Mr Alessandro Labate

For info write to:

Export3@eurostil.com


48

Turnover 2023:

19,5 million

Main Brands:

Eurostil, Tassel, Pollié,

Ragnar and Stage Line

Industrias Oriol has only sold their products

to distributors and wholesalers. Currently they

have over 2,000 clients in Spain and more than

1,000 worldwide. The relationship is based in

their trust in the brand and the shared goal of

“market protection”.

REASONS WHY

Founded in 1942 by

Narcís Oriol Quintana

A family company

with headquarters in

Barcelona and subsidiary

in Buenos Aires

Manufacturers and

importers in the sector.

Renowned names in

the sector including

hairdressing, beauty and

cosmetics top brands

Leaders in the Spanish

market, with presence in

in more than 70 countries

worldwide

Committed to their

distributors Worldwide

STAR

PRODUCTS

About novelties we launch this year, we want to

focus on DOUSSE treatment and colour line, with

115 dye colours, oxyants, shampoo, mask oil

and serums, deco….and we did a collection

“CATWALK BCN” presenting colour tendencies.

Also, new combs and brushes that we manufacture

ourselves with Eurostil for professional hair salons,

Pollié we have new colours of polish semiperm and

new black lamp 65 w. Tassel skin with a scrub

with natural apricot stone.

In barber, we launch 2 master pieces of Ragnar trimmer

and clipper SPACE –X and SPACE-S. Also,in EUROSTIL

electric items, PENTA is the most iconic launch of

this 2024 with a lot of success in the market 1300w

and 5 accessories make it a perfect tool.

INEBRYA

WELCOME TO A NEW

SENSORIAL EXPERIENCE

Inebrya is the professional haircare brand

created in Italy for the hair artists and the

women of the world. The brand name comes

from the Italian verb “inebriare” which means

to exhilarate, to stimulate, to excite and

that’s exactly what the Inebrya products do:

they move the senses through colors, multisensorial

textures and fragrances that fullfil the

air since the first born in 1999. These features

are rooted in the brand’s DNA which stands

for high sensorial experiences. In the Italian

laboratories every new product is conceived,

developed and produced selecting with great

accuracy cosmetic and delicate fragrances,

innovative transforming textures and sensorial

packagings. Being a professional haircare

brand means offering products covering all

the needs the end consumers want to solve

when approaching their hairdressers. For this

reason Inebrya offers a wide product range

covering the following 3 areas: technical,

treatment & care, styling & finishing. Today

Inebrya is distributed in more than 60 different

countries of the world, and aims at reaching,

empowering and helping more professionals

and customers around the globe.

ABOUT US

Company Name:

Pettenon

Cosmetics

S.p.A SB

Company Address:

via del Palù 7/d

35018 San Martino


Brand:

Inebrya

Founded in:

1999

Website:

www.inebrya.it

Main Brands:

Blondesse, Ice Cream,

Inebrya Color & Bionic,

Greylosophy, Shecare,

Up to You

Main Export

Destinations:

more than 60

countries in the world

REASONS WHY

Sensorial experience as a point

of differentiation

Ultra femininity at its best

Complete professional range

The reference brand for technical

performance

Constant research and innovation

International education programs

(training and events)

100% made in Italy

Worldwide distribution

More than 25 years of expertise

INEBRYA

STAR

PRODUCTS

UP TO YOU: LISS OR

CURL? IT’S UP TO YOU!

UP TO YOU is the new

Inebrya treatment line

designed to give value to

personal style choices

thanks to a range of

professional and versatile

products that meet the

needs of both curly and

straight hair, and capable

of providing all the

necessary products for

those with straight hair

who desire a curly style,

and vice versa.

Up to You is composed

by 2 lines: Up to You

Liss and Up to You Curl,

designed to meet the

needs of both curly and

straight hair.

• Thanks to professional,

premium, and innovative

formulations enriched

with cutting-edge active

ingredients, the hair is

not only cared for but

also transformed and

enhanced, unlocking the

potential of every strand.

• The ritual of hair care

and beauty enhancement

becomes a 360° sensory

experience, thanks to

enveloping fragrances

and refined, luxurious

textures.

• Vegan formulas, with

high percentages

of naturally derived

ingredients and

biodegradability, free

from SLS & SLES.

UP TO YOU CURL

Curl Boost Shampoo,

Curl Boost Mask,

Curl Boost Primer,

Curl Boost Glaze,

Curl Re-Boost

UP TO YOU LISS

Smoothing Shampoo

Smoothing 2-in-1

Conditioner & Mask,

Smoothing Cream,

Smoothing Shine

BLONDESSE: THE

BLONDE ESSENCE

Blondesse is the

professional line designed

to take care of

all the needs of blonde

hair: from bleaching

to everyday care.

It includes a complete

and safe bleaching

system that offers all

the solutions needed

to obtain an excellent

technical service while

fully respecting the hair.

Blondesse Bleaching

offers salons the

customized solution

for each hair type to

achieve flexible and

targeted results through

innovation, performance,

protection and creativity.

Blondesse Bleaching

includes 6 products:

a wide range to choose

the most suitable

bleach for the desired

technical result based

on the hair structure.

BLONDESSE NO

YELLOE\NO ORANGE

Blondesse No-Yellow

& No-Orange are

Inebrya’s professional

lines for maintaining

lightenings since they

neutralize unwanted

warm reflections. Both

treatment lines are musthaves

for salons that

offer bleaching services

for trendy color that

doesn’t change over time.

• Blondesse No Yellow

intensifies cool blonde

tones. Enhanced by pure

and high-performing violet

pigments, the line stands

out for its high efficacy in

depositing pigment.

• Blondesse No-Orange

for light brown and

dark blonde tones.

Enhanced by pure and

high-performing blue

pigments, the line stands

out for its high efficacy in

depositing pigment and

combats unwanted warm

reflections.

colors.They are enriched

with aloe vera

and coconut extracts

to provide moisturizing

and conditioning care

to the hair.

GREYLOSOPHY: ELEVATE

YOUR GREY, ILLUMINATE

YOUR ESSENCE

The new era of beauty

for grey hair. Grey hair

is not just normal,

it’s beautiful – in the

past few years, it has

been reestimated

in the beauty world.

GREYLOSOPHY is

the new treatment

professional line

designed to meet the

demands of hairstyling

professionals and those

who EMBRACE THE

BEAUTY OF GREY HAIR.

THE RANGE:

Empowering a natural

grey hair lifestyle with

confidence and care.

• Grey by day Scalp

Relief

• Grey By Day Shampoo

• Grey By Day Butter

Mask

• Grey by day Silk

Touch

BLONDESSE TONERS

Blondesse Toners are

designed to achieve the

best blonde: they give

the power to create truly

beautiful sophisticated

shades or add a tone

to the hair as well as

neutralizing unwanted







INNOVATIS

HAIR

INNOVATIS HAIR,

HAUTE-COUTURE FOR HAIR

Innovatis Hair was born with a clear and

fundamental objective: to contribute to the

professional sector of high-end cosmetics with

unique products and innovative services. The

intent was to offer the stylist, sector professionals,

and the final consumer new opportunities and

effective, safe and satisfactory results.

All product lines feature the use of exclusive

ingredients and formulas with a high added value,

which guarantee maximum results in hair

and skin beauty and care. These innovative

products always offer a new ingredient, a new

type of application, a new beauty routine, a new

way of styling hair.

This philosophy has led the company to

strengthen its R & D area, seeking to surprise

the market every year with breakthrough

products, making them the perfect ally of beauty

professionals and stylists, while ensuring

customer satisfaction.

Enrique Vera,

Commercial Director,

Javier Gonzàlez,

Export Manager,

Hector Llorens,

Marketing and

Production Director.

ABOUT US

Company Name:

Innovatis Hair

Company Address:

Carrer de la Verge 80,

03727 Xaló, Alicante

export@innovatisword.com

Website:

www.innovatisworld.com

Founded in:

2012

Director/Manager:

Javier González

Marketing/Production

Director:

Hector Llorens

Commercial Director:

Enrique Vera

Export Manager:

Javier González


8

Main Brands:

Luxury Care, Gold Thread,

Scalp Lab, Naturex

INTERNATIONAL GROWTH AND RESEARCH

Thanks to this approach, Innovatis Hair has

achieved, in a short period of time, international

expansion and created varied and successful

product families, focused on hair and skin

care, for different types of beauty treatments

and regenerative care, as well as for hair

disorders.

An extensive portfolio of products for both

professionals and the final consumer is the

result of continual investments in research

to create exclusive formulas with high added

value, with no skimping on any resources.

This guarantees that each Innovatis product

contains only top quality ingredients.

The Innovatis experience is pleasant and

safe, thanks to its exclusive formulas, which

mix natural ingredients and cutting-edge

technologies, to ensure customers fantastic

results and a general sensation of overall wellbeing.

Innovatis Hair products are

of the highest quality, presented

in packaging designed to reflect

its exclusiveness.

LUXURY CARE:

RESPECT & FINISH FOR YOUR HAIR

Luxury up style dry texturizer

Refresh clean. Refresh the hair root while

adding texture to create body.

Luxury up style dry conditioner

Silk e!ect. Invisible dry Spray conditioner.

Instantly untangles and adds immediate

softness.

Luxury up style dry wax

Transformative finish. Immediate e!ect, longlasting

hold. Lifts roots and texturizes the

hair. Easily removed with a simple rinse

Luxury up style frizz out & smooth

Hold control. Ligth emulsion with nourishing

and texturizing efect. Helps to smooth the hair

for a quicker finish. Anti-frizz efect. Thermal

protector, prevents dehydration caused by

hairdryers and straighteners

Luxury up style curl & volume

Wave definer. Perfect, loose and long-lasting

curls. Provides maximum volume at the root.

Anti-frizz e!ect. Thermal protector, prevents

dehydration caused by di!users and curling

tongs.

Luxury up style solid plasm

Velvet e!ect. Defines and enhances the

radiance of any hair type. Provides a unique

velvety appearance

REASONS WHY

Exclusiveness and Luxury

Bespoken therapies

Immediate and long-lasting results

High-quality active ingredients

INNOVATIS HAIR

STAR

PRODUCTS

LUXURY ANTI-AGE

Anti-age system for your

hair

Actives: Provitamin B5,

Caviar extract, Black

pearl, Diamond dust

Luxury extreme cleanse

shampoo

Shampoo formulated

to remove excess build

up in the hair fiber and

open the cuticles for the

treatment

Luxury plasm

Known as the 4th

Element, it is made

100% with active

ingredients, allowing

weak or worn hair to

recover its original body,

thanks to its repairing

effect that acts deeply

on the hair fiber.

Luxury caviar

Hydro-nutritive and

anti-aging method,

able to restore hair

shine, smoothness

and silkiness, thanks

to the revolutionary

formula: Luxury

Complex, a concentrate

of high-cosmetic active

ingredients composed of

amino acids, vitamins,

panthenol and caviar oil.

Luxury anti-age

shampoo

Hydro-nourishing and

anti-aging shampoo

enriched with caviar

extract, vitamin E and

panthenol, among other

active ingredients of

high capillary cosmetics.

The result is immediate

and progressive, giving

hair silky, high nutrition

and hydration and

restoring its

natural shine.

Luxury anti-age cream

It confers hydration and

nutrition to the hair.

The extract of caviar,

repairs, revitalizes and

restructures the broken

bonds of the keratin

giving the hair a silky

and shiny effect.

Sublime luxury fluid

Natural mixture of oils

and pure keratin that

ensures the natural

health of the hair and

protects it 24 hours a

day. Sublime Luxury

Fluid guarantees

extreme softness

and elasticity, with

extraordinary vitality and

a finish ultra bright

Luxury anti-age deep

mask

Gives to the hair silky,

high nutrition and

hydration, restoring their

natural shine. Enriched

with caviar extract,

collagen, karite butter

and other high quality

capillary cosmetics

Luxury anti-age leave-in

spray

Luxurious anti-aging

spray without rinse.

Gives the hair silky,

nutrition and hydration,

restoring their natural

shine. Enriched with

caviar extract, vitamin

E, pantenol and other

high quality capillary

cosmetics

Luxury sublime spray

Luxurious lotion that

gives a new youth to

your hair. Protects

hair colour. It forms

an invisible film that

guarantees effective

defence against

external environmental

aggressions such as

sun exposure, sea

water, or chlorine from

swimming pools. Leaves

hair shiny, silky and with

extraordinary vitality

Luxury sublime oil

Fast absorbing dry oil

that enhances skin with

attractive golden flecks,

providing skin and hair

with a stunning sheen

and pleasant fragrance.

It leaves a radiant skin

and with vevelty feeling.

The sesame and argan

oils are organic does not

contain mineral oil,

silicone or alcohol.

ALTA COSMÉTICA CAPILAR

HIGH LEVEL PRODUCTS

INTERCOSMETICS

MILANO

INNOVATIONS

AND EFFICIENCY

Intercosmetics Milano was established in

1987; our production facilities and sales

offices produce and distribute products and

services for the professional haircare market

in more than 40 countries worldwide.

At Intercosmetics, we have identified the key

factors of our success in hi-tech efficiency in

innovation and the ability to anticipate market

demands and trends, together with constant

investment in research and development

applied to 100% Italian certified technologies

and formulas, all made possible by a flexible

company structure capable of rapid execution

and implementation. Our investment in rapid

expansion and growing success is witnessed

by the company's constant presence at major

trade fairs and industry events worldwide

with the aim of strengthening the company's

international position. Intercosmetics is also

certified ISO 9001:2015 and as a certified

vegan manufacturer. We believe in continuous

exploration and exchange to generate

innovation that will positively influence the

world every day. We are dedicated to developing

advanced cosmetic solutions that meet the

needs of the contemporary professional and

consumer, inspired by studying how societies

live and dream the beauty experience. In-depth

ABOUT US

Company Name:

INTERCOSMETICS MILANO

Company Address:

Via Germania 2,

20083 Vigano di Gaggiano (MI) – Italy

Email:

info@imsrl.eu

Website:

www.intercosmeticsgroup.com

Founded in:

1987

Founder:

Stefano Dionisi

CEO:

Federico Dionisi

Main Brands:

Raywell, Envie, Extremo


Europa, Asia, Stati Uniti, Medio Oriente


45

REASONS WHY

100% Guaranteed Made In Italy

GMP 22716; ISO 9001

CERTIFICATIONS;

VEGAN CERTIFICATION

Internal Development and research

research in the identification of raw materials

that are transformed into exclusive ingredients

for the creation of advanced cosmetic

formulas. Traditional sciences in synergy with

the technologies of the future that push Italian

creativity to the highest levels.

OUR BRANDS

• Raywell, embodies the excellence of Italian

hair care, seamlessly blending tradition,

innovation, and sustainability. Rooted in

Italy’s rich biodiversity, the B.io line delivers

an unparalleled sensorial experience

through natural hues, evocative fragrances,

and indulgent textures, all while maintaining

a commitment to eco-conscious beauty.

The Essence of Italian Craftsmanship

• Excellence: Ingredients sourced from

Italy’s finest agricultural regions, ensuring

premium quality and authenticity.

• Authenticity Through Tradition: A beauty

experience deeply connected to Italy’s rich

cultural heritage.

• Cutting-Edge Science: Advanced technology

enhances the natural benefits of Italian

botanicals.

• Transparency & Trust: Ingredient traceability

guarantees purity and authenticity.

• Regional Provenance Strategy: Every

formula highlights a specific Italian region,

enriching the product’s story and value.

• Envie, a brand created on the basis of

the ‘family-friendly’ philosophy. The ENVIE

product range has been created with

packaging, formulations and fragrances

that possess a fresh and clean minimalist

aesthetic. Envie products allow people

regardless of age, gender, hair or skin type,

level of experience and personal beauty

routine to use the products with ease and

enjoy the services with guaranteed results.

All ENVIE hair care formulas have been

chosen and designed for all family

members to offer quality and support to

children, parents and grandparents.

The formulas created meet and work

safely to meet the needs of a wide range

of hair, scalp and skin conditions. All future

ENVIE formulation will be dedicated to

eco-friendliness and bio-compatibility. This

will be at the top of the list of priorities,

while not losing professional quality and

maintaining family-friendly characteristics

at affordable prices. Consumers will look

INTERCOSMETICS MILANO

for professional quality formulations made

with responsible ingredients from fair trade.

ENVIE, the products for your family.

• Extremo, Being authentic is the new

cultural currency, because people want to

feel with their hearts and want to interact

with those they consider honest and real.

We in the Extremo family work on creating

professional quality products and services

that meet the needs of an increasingly

diverse market dedicated to generations

Y and Z. Functionality + Purpose, ethically

sourced, used to enhance the celebration

of each person and their unique and

special expression of beauty.

STAR

PRODUCTS

THE RAYWELL

LAMELLAR COLLECTION

Key Complex: Vitis

Vinifera Vine Sap

Complex. Sourced

from the vineyards of

Emilia-Romagna, this

nutrient-dense extract

contains minerals, amino

acids, and antioxidants

that nourish hair and

scalp, supporting a

healthy microbiome

and strengthening hair

structure. Encapsulated in

plant-based liposomes, it

ensures deep penetration

for optimal results.

Lamellar Shampoo

Illuminating Hydration

A gentle, lamellartechnology

shampoo

that cleanses while

infusing hydration,

leaving hair smooth, frizzfree,

and radiant.

Lamellar Water

Instant Shine Treatment

A lightweight liquid

conditioning treatment

that delivers silky

smoothness and

luminosity in just 9

seconds.

Lamellar Shimmer Spray

Heat-Activated Gloss &

Frizz Control. A thermoactive

spray that creates

a humidity-resistant,

anti-static barrier while

sealing the cuticle for

ultimate shine and

smoothness.

ENVIE – HAIR CARE

FOR ALL

In a world where beauty

is about inclusivity,

ENVIE caters to all

people, all hair types,

all ages. Moving beyond

the traditional concept

of “lifestyle,” ENVIE’s

products are designed

for universal accessibility,

ensuring safe, effective

hair care for everyone.

As the cost of living

impacts global

purchasing habits,

consumers seek

professional-grade

products that are

affordable, eco-friendly,

and multi-purpose.

ENVIE embraces

biocompatibility,

sustainability, and

professional quality,

delivering premium care

that aligns with modern

lifestyles.

Envie Revitalize

Collection:

• Revitalize Shampoo

• Revitalize Booster

• Revitalize Daily Lotion

EXTREMO – EXPRESS

YOURSELF

Authenticity is the new

cultural currency, and

EXTREMO champions

the beauty of selfexpression.

Designed

for the Gen X, Y, and

Z generations, the

brand embraces

diversity, inclusion,

and individuality with

professional-grade

products that empower

people to express their

unique style.

Why EXTREMO?

Celebrating Uniqueness:

Beauty is about

embracing individuality

and breaking barriers.

Ethical Formulations:

Products designed with

purpose, function, and

integrity.

A Bold, Inclusive Vision:

Authenticity is at the

heart of EXTREMO’s

identity.

New Product Launch:

Extremo Styling

Collection

• Curly Curl – Frizz

Control & Definition

• Spray It Up – Root Lift

& Volume Texture Spray

• Fixx It Fix – Strong

Hold Spray Gel

IT&LY

HAIRFASHION

RESEARCH AND

INNOVATION

Itely Hairfashion’s identity is rooted in a rich

culture of knowledge and expertise, driving our

commitment to excellence. As a globally

recognized leader in hair color, we are celebrated

for our passion and quality.

Quality is integral to our production, earning us

ISO 22716 for cosmetics standards and ISO

9001 for quality management. We adhere to

Good Manufacturing Practices (GMP) and meet

stringent international standards, ensuring the

highest levels of safety and quality.

Environmental responsibility is a core value at

Itely Hairfashion. We are proud to have achieved

VeganOK certification for all our color lines,

reflecting our ethical commitment. Our GREEN

INITIATIVE focuses on renewable energy, waste

reduction, and recycling 99% of production

residues. We partner only with suppliers who

share our ethical values and prioritize local

sourcing to minimize environmental impact.

"Made in Italy" represents our dedication to

quality, creativity, and cultural heritage. All our

products are conceived, developed, and tested

in Italy, embodying Italian craftsmanship while

aligning with global trends. Itely Hairfashion

creates professional hair products that are

From left to right: Lucio Fusaro,

Chiara Fusaro and Francesco Ioppolo.

ABOUT US

Company Name:

G.V.F. GIVIEFFE Spa

Company Address:

Via Giovanni Falcone, 8

20080 Vernate (MI) - Italy

Phone: +390290093743

Email: info@itelyhairfashion.it

Website:

www.itelyhairfashion.com

Founded in:

1987

Founder, Chairman and President:

Mr Lucio Fusaro

Strategic Marketing:

Ms Chiara Fusaro

Head of International Business

Mr Francesco Ioppolo

Main Brands:

Itely Hairfashion


3.000

100% Made in Italy, from formulations to

packaging, providing hairstylists worldwide with

the finest tools to enhance their artistry.

“Made in Itely” stands for quality, safety, and

passion!

INNOVATION AND EDUCATION

ITELY HAIRFASHION is a family of products

dedicated to professional hair coloring and

technical services. Our range offers solutions

and inspiration for every stylist, catering to

diverse needs. Our innovative micro-pigments

bond with the hair's outer layers, offering vibrant,

long-lasting color without oxidative processes,

while conditioning additives ensure hydration,

REASONS WHY

Almost 40 years in the beauty

business

Strong commitment in training

and education

Constant innovation and

development

Multi-sector specialization

Customizable cooperation

Strong international network

Certified quality and customer

service

ITELY HAIRFASHION

shine, and silkiness. Beyond continuous

research and the development of new

formulations, we provide robust marketing and

educational support to our customers and

partners worldwide through our in-house team

and a well-established network of trainers.

Our brand was initially recognized by distributors

with the tagline “Easy to use and easy to sell.”

Today, they proudly add "easy to import," thanks

to our ISO 9001 and 22716 certifications,

which ensure exceptional service and safety

standards.

STAR

PRODUCTS

AQUARELY –

PERMANENT HAIR

COLOR

The Aquarely color range

has been revamped to

align with current trends

and client needs. The

new gentle formula, using

biomimetic emollients,

ensures vibrant, longlasting

color while

keeping hair soft and

silky. VEGAN OK certified,

Aquarely products are

made with biodegradable,

eco-friendly components.

ITELY emphasizes

reducing environmental

impact by using natural

ingredients like citrus

extract-based fragrances,

reflecting its commitment

to sustainability.

DELYGLOW

3-IN-1 HAIR COLOR

DelyGlow is a premium,

ammonia-free hair color

offering triple-action

performance:

permanent color with

100% gray coverage, up

to 4 levels of lightening,

acidic toner and

alcaline tone-on-tone

coloration for luminous

results. The vegan

formula, with 85%

natural ingredients, is

gentle and free from

ammonia, PPD, and

resorcinol. It features a

creamy, scented texture

for easy application and

smooth mixing.

Available in 67 vibrant

shades, DelyGlow

ensures long-lasting

color, shine, and

protection for hair and

scalp, all in eco-friendly

packaging that reflects

a commitment to

sustainability.

ICONIC BLONDE

Extra performance hair

decolorizer. Innovative,

ultra-performance

decolorizer enriched

with the exclusive &-Plex

Bond Repair, which

eliminates yellow

residue when lightening.

Ideal for lightening

techniques using foil or

thermal strips to

achieve higher lightening

results of up to 9 levels.

ICONIC BLONDE is a

compact microgranular,

decolorant powder.

Does not swell and is

easy to mix and apply.

MAGIC WATER

Instant conditioner with

a unique smoothing

action with a light liquid

texture enriched with

Hyaluronic acid and

Moringa seeds. In a few

seconds, it magically

transforms hair with a

bright, healthy and silky

appearance and feel.

Magic Water is ideal for

all hair types delivering

visible effects on the

first application. Magic

Water provides

manageable, soft, shiny

and supple hair.

LOMA

HIGH QUALITY

PRODUCTS

Loma Hair Care, founded over 30 years ago, is a

leading professional hair care brand committed

to creating high-quality products that are both

environmentally friendly and effective. With a

focus on using natural ingredients, Loma’s goal

is to provide salon professionals and clients

with products that are as pure and sustainable

as they are luxurious. As a company, Loma

stands out in the hair care industry for

its dedication to using certified organic

aloe vera and other botanical ingredients,

ensuring the products are free from harmful

toxins. The brand’s core values are centered

around environmental responsibility, product

performance, and building strong relationships

with suppliers, which has helped establish

Loma as a trusted name in North America.

Having achieved significant success in the

U.S. and Canada, Loma is now expanding into

Europe to meet the growing demand for natural

and sustainable hair care products. With an

established presence in the professional salon

industry, the brand is now setting its sights on

growing its reach across key European markets

such as the Netherlands, Germany, France,

and Spain. This expansion is part of Loma’s

larger goal of becoming a globally recognized

leader in eco-friendly hair care solutions.

ABOUT US

Company Name:

Loma

Innovative Salon Products,

Inc.

Company Address:

154 Village Court #172, Monroe, WA

98272 USA

E-mail:

lomamarketing@ isp-beauty.com

Website:

lomabeauty.eu

Founded in:

2005


20-50

Marketing manager:

Jori Lawatsch

Main brands:

Loma Beauty


Canada, Netherlands (EU),

Korea

To facilitate this growth, Loma has partnered

with Estetica magazine, a renowned publication

in the European beauty and salon industry.

This collaboration will help raise awareness of

Loma’s unique offerings, positioning the brand

On the left:

David Hanen, Founder/

CEO/Lead Chemist.

On the right: Martin

Kvam, COO/CFO

REASONS WHY

as a forward-thinking, sustainable choice for

salons across Europe.

Loma’s future plans also include further

expanding its product offerings, increasing its

presence in both high-end and boutique salons,

and providing comprehensive support for its

European partners. By continuing to innovate

and stay true to its mission of delivering

clean, effective, and luxurious hair care, Loma

aims to become a household name for salon

professionals across Europe.

Eco-friendly & Natural

Ingredients

Sustainable Practices:

Loma’s packaging is

recyclable, and they work

to minimize their carbon

footprint

Salon-Professional Quality

Strong Customer

Relationships

Expanding Global Presence

Collaborating with Industry

Leaders

Commitment to Innovation

Customer Satisfaction

www.facebook.com/lomahairandbodycare

www.instagram.com/lomabeauty.us/

www.youtube.com/channel/UC5wAYGQlVNNf-AM1h_qZjMA

www.tiktok.com/@lomabeauty_us

LOMA

STAR

PRODUCTS

LOMA MOISTURIZING

SHAMPOO

Loma Moisturizing

Shampoo is a sulfatefree,

gentle formula that

hydrates dry, brittle hair.

Infused with organic

aloe vera, it cleanses

while providing deep

moisture, leaving hair

soft and shiny without

weighing it down. Free of

parabens and sulfates,

it’s perfect for all hair

types and supports

healthy, hydrated hair,

making it an ideal

choice for natural hair

care routines.

LOMA NOURISHING

OIL TREATMENT

Loma Nourishing

Oil Treatment is a

lightweight blend of

organic oils, including

argan and jojoba oil,

that restores moisture

LOMA FORTIFYING

REPAIRATIVE SERUM

Loma Fortifying

Repairative Serum helps

repair and strengthen

damaged hair. Infused

with aloe vera and silk

proteins, it restores

moisture, seals split

ends, and enhances

elasticity, leaving hair

smoother and more

resilient. Ideal for

chemically treated

hair, it also provides

heat protection and

promotes stronger,

healthier strands with

regular use.

LOMA MAXIMUM

VOLUMIZING

SOLUTION

Loma Maximum

Volumizing Solution

adds fullness and

texture to fine or limp

hair. This lightweight

LOMA CALMING

CRÈME

Loma Calming Crème

tames frizz and flyaways,

adding a smooth,

polished finish to any

style. With aloe vera

and essential oils, it

nourishes and protects

hair while providing heat

protection during styling.

It works for all hair

types, smoothing hair

without weighing it down

and leaving a healthy,

radiant shine.

Colour and protect hair

from environmental

damage.

to dry, damaged hair.

It can be used as a

pre-treatment, finishing

product, or overnight

treatment to smooth

frizz and enhance

shine. This versatile oil

nourishes, protects from

environmental damage,

and leaves hair soft and

glossy.

formula lifts at the roots

for natural volume and

movement, without

stiffness or residue. It

provides long-lasting

body and protects

against heat, making

it perfect for creating

bouncy, voluminous

styles every day.

STYLE

WITH

CARE

CARE FOR THE

STYLIST.

CARE FOR THE

PLANET.

CARE FOR YOU.

MAXXELLE

A NATURAL AND ORGANIC

HAIR CARE COMPANY

MAXXelle is a natural and organic hair care

company that has been operating in Italy for

over 60 years. The company aims to provide

high-quality and sustainable products that

respect human health and the environment.

The company has obtained the COSMOS

ORGANIC certification, uses green energy and

Industry 4.0 technology, collaborates with a

local university, and distributes its products

globally. The company also offers training

courses and workshops for its customers and

professionals through its In-House Academy.

MISSION & VISION

MAXXelle is a third-generation Italian family

company with over 60 years of experience

and know-how in the professional hair care

industry. The company has established itself

in the sector by focusing on sustainable

production that respects both human health

and the environment. MAXXelle’s mission is

to preserve the wellbeing of hair, developing

non-aggressive and natural professional hair

care products with the highest performance.

MAXXelle products are 100% Made in Italy and

are based on the concept of Natural Hair Care

Attitude, the company motto that describes

the constant goal of providing the consumer

with a highly performing and natural product.

SUSTAINABILITY

One of the company's vocations is

sustainability, with green production processes

that have zero environmental impact. In

respect of the Planet and Nature, MAXXelle

is committed to minimizing the environmental

impact by reducing CO2 emissions in all its

actions: from the use of renewable energy

in all production phases, thanks to the

photovoltaic system it is equipped with, to

ABOUT US

Company Name:

MAXXelle

Company Address:

via Emilio Betti, 2

62020 Belforte del

Chienti (MC) - Italy

Phone +39 0733904373

E-mail: info@maxxelle.com

Website:

www.maxxelle.com

Founded in:

1960

Founder and CEO President:

Mr. Massimo Feliziani

Regulatory Manager:

Mrs. Francesca Feliziani

Manager Export Dept:

Dr. Jessica Bosco

Main brands:

Think Color Cream

Ammonia Free, Colora

Ultra Color Low Ammonia,

Eye Candy Bleaching Butter,

Eye Candy Pigmented

Bleaching Butter, NL_Northern

Lights, Forma, Galenica,

Biotherapy, Cura Riattiva,

Biorganic, Miracle

the choice of a 100% recycled and recyclable

certified packaging for all its products.

COSMOS ORGANIC

Since 2022, the company has been using

the COSMOS ORGANIC certification issued by

ICEA. This finally certifies the key corporate

principles such as the preservation of

human health and the environment, respect

for biodiversity and the use of ingredients

of natural origin and raw materials from

organic agriculture in its formulations. This

internationally recognised certification

demonstrates MAXXelle’s commitment to

guaranteeing natural and organic cosmetics

made with 4.0 production and with the highest

environmental sustainability practices to

consumers. All raw materials, facilities and

manufacturing processes meet the COSMOS

ORGANIC certification standard and comply

with the requirements to be considered

natural and environmentally sustainable

cosmetics.

UNIVERSITY RESEARCH

MAXXelle boasts a long and meticulous

research of innovative formulas aimed at

developing increasingly performing products

and ensuring the high-quality standards that

distinguish the Made in Italy. The company has

a framework agreement with the University

of Camerino - UNICAM, a local University

of Pharmacology and Cosmetology with

which it promotes and develops Research &

Development activities.

INDUSTRY 4.0

Research, innovation and quality are the three

pillars that guide every phase of production at

MAXXelle. Its production division has a wide

range of hi-tech tools and machinery connected

to a 4.0 Quality Control System, which allows

to monitor and record every process of

the production cycle: from the selection of

ingredients to the finished product.

REASONS WHY

Sustainable production &

packaging

Cosmos Organic ICEA

Certification

Vegan & Cruelty free

formulas

University R&D and

Innovation

100% MADE IN ITALY

Production

Industry 4.0 and Smart

Manufacturing

International presence

60 years of Experience &

Know-how

INTERNATIONAL APPROACH

The company has a strong international and

multicultural orientation that is reflected in the

development of new products suitable for the

needs and peculiarities of populations around

the world. After establishing itself on the

national territory with an effective distribution

network that operates through direct agents

and exclusive distributors, MAXXelle has also

opened up to foreign markets, reaching today

more than 27 countries in the world.

IN-HOUSE ACADEMY

Our In-House Academy offers training courses

for optimal use of all MAXXelle products

and workshops dedicated to current trends,

aimed at both technical and commercial

professionals; valuable opportunities to

create a collaborative climate that fosters the

development of a network of skills inspired by

the MAXXelle philosophy. Our technical rooms

and our staff are at the disposal of customers

for on-going improvement.

MAXXELLE

STAR

PRODUCTS

THINK Coloring Cream

Ammonia Free

THINK Ammonia Free

is the color that gives

you natural beauty and

well-being of your hair.

THINK covers 100% of

grey hair in the most

natural way possible:

it is an Ammonia, PPD,

Resorcinol, Paraben

and odor-free coloring

cream. Like all MAXXelle

color lines, it does not

require the addition

of a natural base, the

fantasy highlights, used

pure, ensure perfect

coverage. In addition

to an excellent coloring

result, the treatment

gives protection,

hydration and shine to

the hair thanks to its

formula with Baobab

Leaf Extract, Argan Oil,

Shea, Grapeseed Oil

and Lemon Extract.

contribution to

medicine. Nature, which

has always been a

source of inspiration

for MAXXelle, finds its

highest expression

in this professional

hair care collection

COSMOS ORGANIC

certified. This

certification guarantees

finished products

and raw materials for

cosmetic production

formulated with the use

of organic elements

and substances of

natural origin. Galenica

is the result of years

of R&D that have

resulted in 8 items

with professional

performance superior

to that of synthetic

products. All

formulations, certified

and vegan, contain

100% ingredients of

EYE CANDY

PIGMENTED Bleaching

Butter

Eye_Candy Pigmented

is the pigmented

bleaching butter with

low ammonia content

that represents a

new colouring system

(bleaching and

colouring in a single

step). Its formulation

is able to guarantee

high lightening and

colouring results at

the same time, without

attacking or damaging

the hair structure with

a gentle action on the

scalp. It is available

on the market in

9 different shades

that can be mixed to

obtain a customised

colour. Three actions

in a single product:

lightening pickling

action for dyed hair and

GALENICA Organic &

Natural Experience

From a careful research

into pharmaceutically

active substances

and their therapeutic

properties comes

Galenica, a line named

after Claudius Galen,

a Greek physician of

Imperial Rome famous

for his fundamental

natural origin and are

free of petrochemical

ones. The collection

is free of SLS, SLES,

Sulphates, Petrolatum,

Silicones, Parabens,

Behentrimonium

Chloride and Fragrance

Allergens.

bleaching action for

natural hair; pigmenting

action due to the

insertion of the new

pigments inside the

hair; reconstructive

action that helps keep

the hair structure

compact during the

bleaching process

and the subsequent

colouring phase.

A unique line of hair products is born from careful research on active pharmaceutical substances

and their therapeutic properties.

galenica

B O TANIC A L E XPERI E N C E

/ga·lè·ni·co/

100%

C OSMOS OR GANIC AND

N AT U R A L P R ODUCTS

MAXXelle today boasts a very long and

meticulous research into the formulation of

natural products. With the COSMOS

ORGANIC accredited certification,

is the first line of professional products that

positions its formulas at an even higher level

of performance than synthetic products.

• W ELLN E SS VIBES •

NATURAL HAIR CARE ATTITUDE

www.maxxelle.com | follow us Facebook and Instagram

MY.ORGANICS

100% ORGANIC BODY

AND HAIRCARE PRODUCTS

Rooted in the heart of the enchanting

Venetian region, MY.ORGANICS gazes toward

a global horizon, crafting a fresh narrative of

Italian elegance. Our story begins in Carrè, a

picturesque village nestled at the foot of the

Asiago Plateau, where the Lievore brothers,

Alessandro and Alberto, were raised in a

family steeped in hairdressing excellence.

Their deep connection to beauty, nature,

and sophistication shaped their vision for a

brand that would harmonize innovation with

authenticity. MY.ORGANICS emerged from

their shared passion for creating products that

celebrate both natural ingredients and cuttingedge

science. With unwavering determination,

the brothers sought to redefine the beauty

industry by offering luxurious, organic solutions

that embody the values of purity, elegance,

and sustainability. Our philosophy embraces

the perfect balance between nature and

innovation, inviting everyone to experience

beauty in its most refined and purest form. At

MY.ORGANICS, we blend the wisdom of tradition

with the possibilities of modern research to

create products that not only enhance beauty

but also care for the environment and wellbeing.

From the heart of Venice to the world,

MY.ORGANICS is an invitation to experience a

new era of beauty—timeless, sophisticated,

and naturally elegant.

ABOUT US

Company Name:

MY.ORGANICS-Sma srl

CompanyAddress:

Via Bianche, 3 - 36010 Carré (VI) - Italy

Website:

www.myorganics.com

Founded in: 2012

Marketing Manager / Export Manager:

Mr Alessandro Lievore, Ceo & Founder

sma.srl1967@gmail.com

Mr Alberto Lievore, COO & Founder

lievore.alberto@gmail.com


Australia, Austria, China, Denmark,

Estonia, Germany, Japan, Ireland, Iceland,

Italy, Lithuania, Macau, Malta, Morocco,

Netherlands, Poland, Portugal, Czech

Republic, Russia, Singapore, Slovenia,

Spain Ukraine, United Kingdom


40

A JOURNEY OF BEAUTY, NATURE, AND

SUSTAINABILITY

MY.ORGANICS is more than just a cosmetic

brand; it embodies a philosophy deeply

rooted in an essential Italian value: the love

for “living well”. Our products are inspired by

the artisanal traditions that have made Italy

From left to right: Alessandro and Alberto Lievore,

founders of MY.ORGANICS.

famous worldwide, transforming beauty care

into an experience of total satisfaction and

well-being. Each of our lines invites you to

embark on a wellness journey that goes beyond

superficial beauty. It’s about feeling good and

being in harmony with oneself, celebrating

the connection between body and soul.

MY.ORGANICS is driven by a passion for beauty,

attention to detail, quality, and a profound

respect for nature—values that make Italy

truly unique. We source the ingredients that

make our products exceptional directly from

nature, using organically and biodynamically

farmed elements. These enrich our formulas

with valuable properties, imbuing them with

innovation, refinement, and allure. In addition,

our commitment to sustainability is reflected

in the use of recyclable materials for most

of our packaging. We also collaborate with

Ogyre, an association focused on collecting

ocean waste, which has already removed over

570,000 kg of trash from the seas.

REASONS WHY

Family owned, globally minded

Italian heritage

Commitment to sustainability

Holistic beauty, total well-being

Textures, fragrances, and overall sensory

experiences are central to our offering,

transforming daily beauty routines into rituals

of love and self-care, connecting body and

spirit.

MY.ORGANICS

STAR

PRODUCTS

COLORGANICS® 2.0

The formula of

COLORGANICS®2.0

contains organic

extracts that work

synergistically to

ensure healthy and

beautiful hair.

Goji, Sichuan Pepper,

and Macadamia Oil

help provide effective

protection for the scalp

and hair, enhancing

their strength,

nourishment, and

beauty.

These natural

ingredients in the

formula make

COLORGANICS®2.0 a

highly performing and

protective professional

hair coloring treatment.

MY.PURE

MY.PURE is an

exceptionally natural

line designed for

those who embrace

the Green philosophy

of MY.ORGANICS,

choosing high-quality

raw materials and

certified organic or

biodynamic ingredients.

Certified by AIAB and

fully vegan, this line

is formulated with

up to 98% natural

ingredients and

utilizes the innovative

LUMINESCINE

technology and the

LACTIL® blend, offering

unparalleled softness

and shine to the hair.

A professional, gentle,

and soothing line

that deeply cleanses,

leaving hair shiny

and soft, perfect for

frequent use.

MY.ORGANICS ACADEMY

WWW.MYORGANICS.COM

Organic and professional products for hair, skin

and body, formulated with high concentrations

of pure essential oils, extracted from certified

plants and flowers. The MY.TRAINING course

program by a team of highly qualified

technicians and hairstylists includes courses

active all year round, customizable on request,

and guarantees constant updating to the staff

of affiliated salons all over the world.

MYOSOTIS

NATURE FAVOURS

YOUR BEAUTY

Myosotis Srl was founded in 1998, with a

background of more than 30 years of prior

experience in the trichological field.

The constant attention to nature and hair

wellness leads the company to launch the

brand Orising, a hair curative line with natural

phytoextracts, essential oils and many other

biological components.

Myosotis presents Orising NaturHarmony:

natural treatments for scalp and lengths

problems, VeganOK, 100% recycled packaging,

up to 98% of natural active ingredients, Made

in Italy.

Since the very beginning, Orising obtains a

great success and spreads rapidly, first in

Europe and immediately after in the Middle

East, Eastern-Central Europe, and recently

also in the USA and in Canada.

The constant research of innovative products

brings the brand always at the forefront for

the quality and the specialty of its products.

Today, Orising is considered a landmark on

the market.

As a company, we strongly believe in mutual

trust and in working together with our partners

to reach tangible and mutually beneficial

objectives.

Above Maria

Grazia Zanini and

Mario Mattiello.

ABOUT US

Company Name:

Myosotis SRL

Company Address:

Via XX Settembre, 9

37129 Verona (VR) - Italy

Tel. +39 045502641

Email: orising@orising.it

Website:

www.orising.it

Founded in:

1998

CEO:

Ms. Maria Grazia Zanini

General Manager:

Mr. Mario Mattiello

Main Brands:

Orising, Orising Skin Care


Europe, Ukraine, South America,

Usa, Singapore, Middle East

STAR

PRODUCTS

Orising Naturharmony

Natural benefit for the

scalp

MYOSOTIS

A DREAM

FOR MAN

At Cosmoprof Bologna 2025, Myosotis

officially presents its brand-new line: Orising

for Man Exclusive.

The innovative line, matching with the latest

market trends, features four hair care products:

• Phytoessential Reinforcing Shampoo

• Phytoessential Reinforcing Scalp Lotion

• Phytoessential Natural Keratin Blend

• Matt Wax with Beeswax, Kaolin and

Phytokeratin

Additionally, the line includes two products for

beard and face care:

• Phytoessential Cleanser Beard - Hair

• Phytoessential Balm Skin - Beard

This new line is formulated according to the

Orising philosophy, prioritizing naturally sourced

ingredients that respect the environment and

animals. It is dermatologically tested, free from

parabens, silicones, and artificial colorants.

The packaging exudes elegance, and the

entire line can be expressed by the statement:

From Nature with Style.

To support the launch of Orising for Man

Exclusive, we provide marketing materials

such as displays, samples, and elegant

shoppers, all designed to enhance the line’s

introduction to new markets.

COMPANY GEOGRAPHIC BUSINESS

According to company statements,

the currently developed business

geographic areas are Europe, Ukraine,

USA, Canada, Singapore and Middle East.

NEW DISTRIBUTION TARGETS

The company is always interested in

expanding new markets, maintaining

visibility, and attending the biggest

global trade fairs. Orising quality fits

in all high-end hair sector and new

opportunities in countries such as

Asia, Australia, Northern Europe, and

Latin America, are always considered.

2025 EXHIBITIONS –

COME AND VISIT US:

• Cosmoprof Bologna |

20th-23rd March 2025

• Beauty Istanbul 2025 |

8th-10th May 2025

• CosmoBeauty Seoul 2025 |

28th-30th May 2025

• Vietbeauty & Cosmobeauté Vietnam 2025

| 24th-26th July 2025

• Beauty World Middle East Dubai 2025 |

27th-29th October 2025

• Baltic Beauty Riga 2025 |

31stOctober – 2nd November 2025

FROM NATURE WITH STYLE

NEVITALY

NATURE, ETHICS

AND VISION

OUR HISTORY

The brand NEVITALY was launched in 2013 by

the laboratories of Biocosm’ethics; with over

40 years of experience in the field of reaserch

and innovation and passion for everything that

is plant derived, Nev.Lab has created a brand

that encapsulates the main values around

beauty, care, scalp-wellness through the use

of selected essential oils and skin inspired

technologies. As the topic of scalp care and

scalp wellness has become a mainstream

behaviour among all generations, Nevitaly

wants to answer to the market need and

provide a brand new range of products that

starting from the roots cleanse, purify, restore

and rebalance the scalp.

OUR PHILOSOPHY

Taking tradition to modern days by using all

ingredients that Mother Earth has to offer in

a new sustainable way. Thanks to the longterm

knowledge and expertise in the use of

essential oils, we are able to formulate and

develop high performance products to improve

the well-being of scalp and hair. Thanks to the

long-term knowledge and expertise in the use

ABOUT US

Company Name:

BIOCOSM’ETHICS

(Brand NEVITALY)

Company Address:

Viale Alcide De Gasperi, 16

36050 Cartigliano (VI) - Italy

Website:

nevitaly.com

Founded in:

2013

Business Manager:

Chiara Brunoro

Export Manager:

Giorgio Milani


Germany, Ucrain, Austria,

Taiwan, Hungary, Singapore, Slovakia


43

of essential oils, we are able to formulate

and develop high performance products to

improve the well-being of scalp and hair. With

an array of over 1,500 different ingredients,

our R&D and Laboratories strive every day

for innovative formulation that enhance the

efficacy of our products.

NEVITALY reveals the power of natural care so

you can discover a deeper and more effective

state of well-being.

REASONS WHY

Natural ingredients &

Essential oils

Scientific Innovation

Nature Technology

Made in Italy

OUR PURPOSE

We believe that true self-care should always

go beyond the surface.

OUR VISION

To become the leading experts in natural

innovation applied to hair care, from root to tip.

OUR MISSION

We identify the best solutions and resources

for hair well-being in nature. Thanks to the

refinement of Italian know-how, we respectfully

transform them into high-quality products

for ethical and profound beauty. Through

dedicated training, we share the secret with

the community of professionals.

NEVITALY

We address salons and hairdressers with

an independent spirit and an premium and

innovative positioning that attracts a refined

and curious clientele. Our partners share

our ambition to offer superior quality as well

as a pioneering approach to deep beauty.

For them, this search also translates into

the use of premium products and services,

capable of guaranteeing concrete results and

an attention to well-being that goes beyond

mere aesthetics.

STAR

PRODUCTS

OILISTHIC

To achieve a 360° wellbeing

we want to offer

3 linea of products that,

thank to essential oils,

treat scalp and hair

directly to their source,

the roots. Furthermore

1 line of products with

biotechnological active

ingredients designed

to prepare the scalp

for subsequent specific

treatments and to be

combined with the

products of the other

lines according to your

needs.

Hero products:

Scalp Awake

Awake your scalp,

Regenerate your hair:

Scalp Awake line has

been formulated to

counteract thinning

and reinvigorate the

hair fiber. Each product

is designed to restore

energy to the scalp.

Inner Energy Technology

is a blend of carefully

selected precious oils

with a specific action,

expertly created by

our laboratory to act

effectively on the

anomaly.

New SUPERACTIVE

SCALP LOTION

Intensive treatment

for the scalp.Ideal for

counteracting intensive

hair loss.

Helps strengthen the

hair bulb’s anchoring

system. Perfect synergy

of essential oils for

maximum effectiveness.







PATRICE

MULATO

A NEW KIND

OF BEAUTY

Since it was founded in 2007, the brand Patrice

Mulato has been developing professional hair

care products made with an average of 97%

natural origin ingredients and believes in a

new kind of beauty. Beauty that's more in line

with changes in society, that goes against the

grain of the industry. A beauty that is more

inward-looking, a beauty that is luminous,

free and alive, in harmony with nature and

respectful of mankind and the planet.

FOR NATURAL BEAUTY

A committed brand with a single credo:

naturalness. With an average of 97%

ingredients of natural origin, we draw the best

natural active ingredients from nature for

formulations that respect the hair, the hands

that style it and the planet.

FOR ECO-RESPONSIBLE BEAUTY

All our bottles are 100% recycled and

recyclable. Our teams are committed

to eco-design on a daily basis - no overpackaging,

sales materials on recycled paper.

Our products contain an average of 95%

biodegradable ingredients.

FOR GENUINE, ETHICAL BEAUTY

Our products are guaranteed to contain

no paraben, silicone, resorcinol, ammonia,

hydrogen peroxide or peg. The 3% of nonnatural

ingredients are necessary to

guarantee the stability and safety of the

formulas: preservatives, pH correctors.

They are suitable for all hair types and all

hair problems. They have not been tested

on animals, in compliance with European

regulations.

ABOUT US

Company Name:

Mulato

Cosmetics

Company Address:

24 Avenue Joannes

Masset

69 009 Lyon France

E-mail:

contact@muatocosmetics.fr

Website:

www.patricemulato.com/en

Founded in:

2007


26

Marketing manager or

Export Manager:

Linda Amghar

Main brands:

Patrice Mulato, Zéro Poux

Main Export

Destinations:

Europe, French overseas

territories, Tunisia, Chile,

Japan, Qatar, UAE

REASONS WHY

FOR BEAUTY WITH PROVEN PROFESSIONAL

EFFECTIVENESS

Once developed, tested and approved by

our partner laboratories specialising in hair

cosmetics, all our products are tested and

approved by professional hairdressers, in

real-life conditions, in the salon. They are

also subjected to repeated use tests with

individual consumers, who validate the

effectiveness of our formulas. We work every

day to continually improve our formulas.

FOR SUPPORTIVE BEAUTY

Thanks to a privileged and long-standing

partnership with ADAPEI du Rhône, 80% of

our products are packaged in an ESAT, an

association whose aim is the social and

professional integration of disabled adults.

OUR GOALS

Currently, we are embarking on our journey

into export markets with a clear ambition:

we aim for exports to account for 15% of our

company's revenue within the next five years.

Initially, we are focusing our efforts on several

European markets as well as the Canadian

market, known for their growth potential

and accessibility. But our ambitions do not

stop there. We plan to continue actively

supporting our distributors by providing

tailored marketing tools, product training, and

strategic guidance to optimize visibility and

sales in these markets.

97% natural origin

ingredients on average:

paraben-free, silicone-free,

resorcinol-free, ammonia-free,

hydrogen peroxide-free and

peg-free

Professional expertise,

designed by a hairdresser for

hairdressers

Naturalness pioneer: 17

years of experience

Produced in France with

local partners

Charter of commitment for

a committed beauty =>

concrete actions

Transparent formulas and

practices

Wide range of products for

all hair types and profiles

Elegant, modern, and

attractive product design

and colors

A company on a human

scale: independent and

human

PATRICE MULATO

STAR

PRODUCTS

PIGMENTS

Intensify, enhance or

modify your hair color.

Mulato Pigments have

multiple uses:

•Adding highlights to

natural hair

•Reviving color

•Correcting highlights

•Color lift or pre-color

•Lengthening

They work either on

natural hair or colored

and highlighted hair.

The pigments last

an average 4 weeks.

Mulato Pigments are

made with organic

shea butter, which

has a protective and

moisturizing action

that prevents hair

from drying out. It also

prevents ageing of

the hair fiber. It also

contains sunflower oil,

rich in vitamins E and

•92% of natural origin

ingredients*

•No aggressive

chemicals: free

from ammonia, SLS,

peroxide, resorcinol,

(PPD) diamine, toluene,

perfume

•7 fundamental shades

for a radiant natural

color

•5 chromatic shades to

create cool or warm highlights,

or to neutralize an

unwanted hue

•After-colour shampoo to

fix and protect the color

•Up to 100% coverage

of grey hair

AZALI

Caring for textured hair.

Wavy, curly, frizzy and

relaxed hair is, by

nature, drier and more

vulnerable to daily

external aggression.

Caring for textured hair

Inspired by ancient

rituals perpetuated by

generations of women

with textured hair,

Patrice Mulato has

chosen the best natural

active ingredients for

his formulas: shea

butter, virgin olive oil...

The Azali range offers

different hair care

solutions, perfect for

textured hair:

•Wavy, curly hair

•Frizzy hair

•Relaxed hair.

HAIR TREATMENT

RANGE

Carefully selected plant

active ingredients to

satisfy every beauty

requirement.

Our 2 bestsellers:

•The balancing range

for greasy roots and

dry ends. Comprising

3 products, this range

enhances the shine of

colour and protect hair

from environmental

damage. Patrice

Mulato has developed

a shampoo and a

mask with exclusive

ingredients that help

preserve a radiant

colour for longer and

restore hair to a vibrant,

healthy look.

F, to moisturize and

regenerate the hair.

COLOR ONE

A new generation of

hair colouring.

Color One is a natural

hair colouring that is

gentle to the customers’

hair and scalp and to the

hands of the professionals

who style them.

is essential to minimize

the loss of radiance

and strength. Following

extended research,

Patrice Mulato has

developed a full range

of hair care suited

to each type of hair.

This range, Azali, is a

concentrate of powerful

active ingredients that

meets these needs.

has a dual targeted

action that purifies the

scalp and regulates

sebum production, while

hydrating the lengths

and ends without

weighing them down.

•The protective

range for coloured

and highlighted hair.

Comprising 2 products,

this range revives and

REVIVRE

INSPIRED BY

NATURE

Revivre, founded in 1974, is driven by a passion

for cosmetic research and a deep respect for

nature. We create cutting-edge professional

cosmetics inspired by nature, using carefully

selected essential oils, plant extracts, and

Lucio Fusaro

The brand meets

the needs of

the professional

hair care sector

with high quality

products.

raw materials to ensure unique, safe, and

effective products. Our national operations

are based in Bassano del Grappa, Udine,

and Milan, with international branches in

Pittsburgh, São Paulo, Madrid, London, Minsk,

and Dubai. Our diverse portfolio includes face

and body cosmetics, sunscreens, a full line

of trichological products, and equipment.

Complementing our professional lines, we

offer products for home use.

We oversee the entire lifecycle of our

cosmetics, from concept to market, ensuring

rigorous control and quality. Our products

feature natural active ingredients and are

made in Italy, with over 400 references

addressing various beauty needs. Our

advanced equipment for facial, body, and

hair removal, inspired by the latest American

technologies, integrates seamlessly with

our cosmetic lines to enhance treatment

ABOUT US

Company Name:

Revivre Italia Spa

Company Address:

Via Giovanni Falcone, 35

20080 Vernate (MI) - Italy

Phone: +390290093743

Email: info@revivre.it

Website:

www.revivre.it

Founded in:

1974

Chairman and President:

Mr Lucio Fusaro

Innovation Director:

Mr Luigi Grassato

Head of International

Business:

Mr Francesco Ioppolo


180 worldwide

Main Brands:

Revivre


TTaiwan, Korea,

Middle East

Francesco Ioppolo

outcomes. Certified under ISO 9001 and ISO

22716, Revivre is dedicated to the highest

standards of quality and safety.

Our state-of-the-art R&D lab collaborates

with institutions like the University of Pavia

and the University of Pennsylvania. Since

1974, we have specialized in essential oils,

leveraging their concentrated virtues for

effective scalp and skin treatments. Our

approach blends nature and technology, with

facilities like the BioLife Medical & Beauty

Village reflecting our commitment to ecofriendliness,

including energy-saving features

and rainwater harvesting.

Revivre is also socially responsible, supporting

disadvantaged individuals through social

cooperatives and engaging in local cultural

initiatives. We strive to harmonize beauty with

sustainability and innovation, offering highquality

products tailored to individual needs.

REASONS WHY

50 Years of Tradition

Innovative Natural Cosmetics

Comprehensive Product

Range

High Standards of Quality

Made in Italy

Advanced Research and

Development

Social and Environmental

Responsibility

REVIVRE

STAR

PRODUCTS

EXENCE

AROMATHERAPY: 50

YEARS OF DEDICATION

TO ESSENTIAL OILS

Revivre introduces

Exence Aromatherapy,

a line dedicated to

scalp and hair wellness,

featuring carefully

blended essential oils,

vitamins, trace elements,

and natural extracts.

The new surfactant

system provides a

delicate cleansing action

with enhanced foam

for a pleasant sensory

experience. Probiotics

in every formula support

scalp health, while

biofermented plant

extracts preserve the

full benefits of the

plants. Crafted with

vegan, animal-free

ingredients, Exence

Aromatherapy reflects

Revivre’s commitment to

effective, ethical care.

CHROMASENSE -

EXTRAORDINARY

TRIPLE ACTION

AMMONIA FREE COLOR

Revivre Laboratories

presents ChromaSense,

a 3-in-1 hair color

formula that combines

high performance with

gentle care. Free from

ammonia, PPD, and

resorcinol, it offers

optimal coverage and

intense shine with 67

mixable shades for

personalized results.

Enriched with hyaluronic

acid, it revitalizes hair by

filling damaged areas,

while Organic Green

Walnut and Chestnut

Extracts provide

antioxidant protection

and repair. ChromaSense

enhances hair volume,

maintains color, and

protects against

environmental damage,

all while ensuring

healthy, vibrant hair.

PLATINIUM+

PLATINUM+ is a premium

anti-aging skincare line

combining scientific

innovation with highquality

ingredients.

Formulas feature a blend

of active ingredients like

a 7-derivative Hyaluronic

Acid matrix for multilevel

hydration, Palmitoyl

Hexapeptide-12 and

Tripeptide-29 to boost

elastin and collagen,

and Kahai Oil, rich in

natural retinol and

omega-6 fatty acids, for

wrinkle reduction and

skin nourishment. A

“Microbiota Friendly”

phytocomplex supports

skin's natural balance.

The line includes a 2-in-

1 Cleanse & Tone Milk

Tonic, a Revitalizing

Serum, a Revitalizing

Cream and Hyalu Filler

patches. Luxurious

textures provide a

sensorial experience,

leaving skin feeling

soft, comfortable, and

rejuvenated.

SENS.ÙS

SENSE AND

CONNECT

Sens.ùs is our invitation to connect with

hairstylists around the world for a deep and

meaningful dive into the universe of beauty.

We are the Color & Care House Brand

supporting hair professionals in their day-today

services through a comprehensive range

of in-salon and at-home hair colour products,

care treatments, and beauty, styling and

finishing rituals. Our Brand message is fully

captured in our new tagline: SENSE AND

CONNECT. We believe that the excellence of

our products, the professional community,

and the sense of belonging to the brand

ABOUT US

Company Name:

Pettenon Cosmetics

(Brand SENS.ÙS)

Company Address:

Via del Palù 7/d - 35018 San

Martino di Lupari (PD) - Italy

Website:

ilovesensus.com

Founded in:

2002

Marketing Manager:

Chiara Brunoro

Brand Manager:

Mahsa Ghelejoo

Main Brands:

SENS.ÙS


Spain, Germany, UK, Ukraine,

Poland, Netherlands

contribute to the creation of a deep

connection with our partners – a relationship

of complicity and belonging based on

reliability and trust. Sens.ùs is a global

experience; internationalization is an integral

part of our philosophy to create products

and experiences in harmony with individual

needs.

Offering products of impeccable quality that

deliver safe and reliable performances is

what drives our action. Each product is the

result of accurate research conducted

according to the industry’s highest standards.

Our scrupulous attention to detail and quality

generates constant and consistent results.

Our action is driven by our commitment to

help build a responsible and conscious

beauty industry rooted in the principles of

respect, ethics, solidarity and sustainable

development.

Growing and evolving together through

mutual sharing and discussion. This is the

empathy that drives the relationships

between the people orbiting the Sens.ùs

universe. This is the only way to create an

interconnected community built on deep and

shared understanding, going beyond the

transactional seller-customer relationship.

REASONS WHY

TRUST

AWARENESS

EMPATHY

SENS.ÙS

STAR

PRODUCTS

GIULIETTA

Oxidation cosmetic

coloring treatment, an

innovative, protective

and complete system

which locks color into

the hair. Giulietta

combines nature and

technology to perfection,

with its visibly hiperformance

hydrating

and treating properties

and effective protective

cosmetic action.

ILLUMYNA CARE –

REPAIR

The Illumyna Repair line

is designed to

regenerate and nourish

sensitised and treated

hair, restoring its natural

softness. Ceramides

work to rebuild the

The Illumyna Repair is

composed of:

Repair shampoo:

Regenerating and

nourishing shampoo for

treated and sensitised

hair. Perfect for brittle,

dehydrated hair that

undergoes frequent

treatments. Cleanses

hair gently, leaving it

feeling soft and silky

Repair Booster:

Regenerating treatment

for treated and

sensitised hair. The

repair activity makes

hair more strength and

resistance.

Repair Mask:

Regenerating and

nourishing mask for

hair’s lipid barrier, while

collagen provides

elasticity and strength,

repairing and preventing

further damage. The

hair will look silkier,

shinier and visibly

healthier.


hair. Perfect for brittle,

dehydrated hair that

undergoes frequent

treatments. Repairs and

nourishes hair, leaving it

luminous and feeling

silky to the touch.

Repair Thermo Milk

Spray: Regenerating and

sealing milk with

nourishing action for


hair. It makes brittle hair

feel soft and silky, perfect

for hair that undergoes

frequent treatments.

Heat-protection spray.







SUTRA

THE ROOT TO

HEALTHY HAIR

Our no compromise promise: In the world of hair

and beauty we are all used to the word

compromise and it’s our mission to eliminate it.

When it comes to caring for your hair, We

understand that you want the best of both worlds

the ability to have your hair styled the way you

want while maintaining a healthy scalp and hair.

All of our products put your hair’s health and

integrity first, no compromise. Our tools are

designed to be safe and effective featuring

Healthy Heat, Infrared and Ionic technologies.

Our Heat Guard® hair care is specifically

formulated collection developed to protect your

hair from heat. Healthy Hair Starts At The Root.

Our exclusive Healthy Heat, Infrared (IR) and

Ionic technologies, developed to improve the

overall health of hair. Infrared dramatically

reduces styling time, while sealing the hair cuticle

to lock in moisture and shine while extending the

life of color and chemical treatments. Heat

Guard® is a specially-formulated hair care

collection designed to prevent and correct the

damaging effects of high heat, chemical

treatments, and environmental stressors.

Liam Ben

David, CEO

ABOUT US

Company Name:

SUTRA Beauty

Company Address:

7655 Haskell AVE Van Nuys

CA 91406

Website:

www.sutrabeauty.com

Email:

professionals@sutrabeauty.com

Founded in:

2014

CEO:

Liam Ben David

Main Brands:

SUTRA, LATAM


UK, EU, USA


40

REASONS WHY

Innovate tools that go through

rigorous testing

Healthy Heat Technology

Heat Guard: The first complete

hair care collection developed to

holistically improve the health of

your hair

Patented Technology: The only

Thermal Brush on the market

that has Infrared Technology

SUTRA

STAR

PRODUCTS

Infrared Flat Iron

FAR Infrared (IR) and

Ionic technologies that

seals the hair cuticle.

Renowned by professionals

for its quickheating

features, while

minimizing damage, and

keeping hair in optimum

shape every time you

straighten, smooth, and

style. Rose gold

titanium-infused floating

plates ensure a smooth

glide and help give hair

a healthy glossy finish

with each pass. It's the

perfect tool to transform

hair and achieve

straight, wavy, or curly

effects with lasting

results that leave hair

looking and feeling

beautiful, soft, and silky.

Infrared Blowout Brush

An all-in-one drying and

styling solution featuring

our exclusive Healthy

Heat FAR Infrared (IR)

and Ionic technologies.

IR delivers gentle wave

lengths that help dry

hair from the inside out,

while stimulating the

scalp to encourage

healthier new hair

growth. The IR Infrared

Blowout Brush helps

you achieve professional

blowouts at home – by

combining the powerful

airflow of a hair dryer

with the volumizing

benefits of a large oval

brush. The 360° airflow

can be customized with

adjustable heat and

speed settings to cater

to your styling needs. A

style-finishing cool-air

function ensures a longlasting

blow dry with

enhanced smoothness

and volume. A blend of

premium nylon and boar

bristles effortlessly

detangle, soften, and

enhance shine while

ensuring a smooth and

frizz–free finish.

Infrared Thermal Brush

The Infrared Thermal

Brush features our

exclusive Healthy Heat

FAR Infrared (IR) and

Ionic technologies, and

a Tourmaline-infused

ceramic barrel that

delivers a revolutionary,

one-step styling

experience. Specialized

bristles eliminate frizz

and ensure an even

transfer of heat to

impart a gorgeous shine

and silky feel throughout.

Simply brush

through hair to create

voluminous and

versatile looks that are

always left hydrated,

strong, and revitalized

with a glossy finish.

Digital temperature

controls up to 450°F

allow you to fine tune

your styling preferences

for fast and efficient

results. The lightweight

and ergonomic design

emphasizes expert

functionality so you can

expect a powerful tool

that creates beautiful

and healthy hair with

each use.

TAI WAH

SERVING THE NEEDS

OF HAIRDRESSERS

Tai Wah Distributors was founded in 1956 as

a partnership and reincorporated as a private

limited company in 1971, operating as a

regional Distributor in Professional Hair and

Beauty Care Products and introducing prestige

brands to regional markets.

Then in the late 1990s, Tai Wah Distributors

entered the Chinese market also with a view to

setting up manufacturing facilities there. With

the professional expertise and know-how gained

as distributors, the company decided to venture

into the development of professional hair and

beauty tools and equipment in 2001, leading to

the founding of the TUFT brand.

Ever since, TUFT has grown and evolved, working

closely with both end consumers and our

distributors worldwide to design and manufacture

a wide range of professional hair & beauty tools

and equipment, as well as accessories, to serve

the needs of hairdressers and beauty therapists.

TUFT was created to provide innovative machines

and tools for the hairdressers and beauty

therapists using the latest technologies

available. Tai Wah Distributors Pte Ltd. has been

ABOUT US

Company Name:

Tai Wah Distributors Pte. Ltd.

Company Address:

TUFT

701 Sims Drive #03-06

LHK Building Singapore

Singapore, 348574

Tel. (+65) 6287 1919

Fax (+65) 6280 4835

Email: tuft@tuftintl.com

tw_maisyfoo@taiwah.biz

Website:

www.tuftintl.com

Started in:

1956, becoming an Ltd. In 1971

Managing Director:

Mr Toh Kok Swee focuses

on technological innovations to improve the

hairdresser's work

Leading Export Destinations:

Singapore, Malaysia, Thailand, Indonesia,

Hong Kong, China, Japan, Poland, Germany,

Poland and the Middle East

Just some of the many

products produced

under the TUFT brand

name and under

contract manufacturing

agreements.

REASONS WHY

Decades of experience in both

distribution and manufacturing

of professional hair care tools

and products

Strong focus on Research

& Development

Breakthrough technologies

to facilitate and improve

the work of hairdressers

Focus on both performance

and design

Excellent worldwide distribution

channel

Participation in international

trade fairs

serving professional hairdressers and beauty

therapists for the past many decades and thus,

We understand the needs of these people.

Participation in international trade

fairs boosts visibility and brand name

recognition worldwide.

INNOVATION AND TECHNOLOGY

In 2016, Tai Wah Distributors established a

Product Development Center where a team of

engineers works closely with production

engineers and special consultants to develop

and produce professional hair equipment

using the latest innovations and technologies.

Tai Wah Distributors take product concept

and design seriously, ensuring that their

products have a strong aesthetic appeal amd

are user-friendly for market professionals.

By actively participating in trade shows like

Cosmoprof Worldwide, Beautyworld Dubai etc.

Tai Wah Distributors not only manage to bring

products to a global level, but also exploits

opportunities to speak to trade professionals

directly to gain a better understanding of their

needs. The information obtained is then used

to orient product development efforts.

TAI WAH

STAR

PRODUCTS

T8i Turbo Professional

Dryer

The T8i Turbo is TUFT's

latest 2000W digital

hair dryer, featuring a

high-speed motor for

enhanced performance.

Equipped with an ultrastrong,

compact, and

durable dual-propelling

motor running at

110,000 RPM, it delivers

a soothing yet powerful

airflow through its

electronically powered

design. The built-in ionic

technology significantly

reduces static and frizz

during blow-drying

and styling, leaving hair

smooth and shiny.

It offers three speed

and heat settings, along

with an instant cold shot

for optimal styling

control. A locking feature

prevents accidental

changes to speed or

Tuft Vista Series

The TUFT Vista series is

a newly launched barber

range by TUFT, featuring

a vector motor. Both the

Vista clipper and trimmer

can operate with or

without a cord. Equipped

with a turbo-charged

motor running at 13,000

RPM, it delivers superior

power, energy efficiency,

and performance

compared to other TUFT

models. The Vista series

offers smooth, precise

blunt cuts with its widerange

blade and includes

a zero-overlap

adjustment for faster,

more accurate edging.

The TUFT Vista C and

Vista T come with an

adapter featuring

interchangeable plugs,

making them compatible

with EU, UK, and US

outlets for global use.

Ultima i-touch – Machine

The Ultima I-Touch hair

machine is TUFT's

upgraded version of the

Ultima machine, now

featuring a touch screen

panel. This versatile hair

and scalp machine

enables in-salon

treatments, accelerates

hair color processing,

and offers Red and Blue

Chromotherapy for scalp

care. An optional ozone

function helps eliminate

unpleasant chemical

odors from treatments

and can also address

dandruff by removing

bacteria from the scalp.

Granite Plus Hair Iron

The Granite Plus Hair

Iron is a professional

high-treatment styling

tool designed for the use

with hair treatment

products, allowing heat

to penetrate hair follicles

for faster, more effective

results. With its

improved formula on the

nano ceramic technology,

it releases negative ion

to reduce moisture loss

in the hair and neutralize

hair static. The extra

smooth plates allow the

hair to glide through

the plates effortlessly

creating an ultra-shine

and smooth effect.

It also has longer plate

design that allow wider

sections of hair to be

styled. The hair iron has

multi directional floating

plate to ensure perfect

plate-to-hair contact as

C

M

Y

CM

MY

CY

CMY

K

heat settings, while the

memory function stores

the last used settings

for added convenience.

The T8i Turbo is TUFT's

revolutionary

professional dryer,

launched for 2025.

well as provides instant

heat recovery in less

than 2 seconds to

ensure consistent heat

for continuous use.

The ergonomic design

of the handle makes it

easier for the stylist

to maneuver the tool

around for better control.

TECNO DRY

100% MADE IN ITALY

OUR STORY

Tecno Elettra was founded in 1982 as an

Italian manufacturing company with the aim

of combining traditional hand-made and

industrial-scale production of 100% MADE IN

ITALY professional hairdryers. This ambitious

goal was achieved after a constant period

of growth, development and attention to

continuous improvement, with the right mix of

tradition, local culture, research, innovation

and quality. Over time, new models were

created with more and more technology and

attention to Italian craftsmanship. Investments

in research & development and quality

control, together with numerous international

certifications, have allowed Tecno Elettra to

grow and consolidate in several different

countries.

OUR PRESENT

In 2022, Tecno Dry took over from Tecno

Elettra to carry on the tradition of the 100%

MADE IN ITALY products. Constantly looking

for new ideas and solutions, the company is a

leader in design, technology and ergonomics.

Today, Tecno Dry offers a wide range of

professional hair dryers of excellence. With

its many product ranges and a comprehensive

customer satisfaction policy it can meet

your every need in the world market with the

innovation and reliability demanded by the

best hairstylists. Punctuality and continuous

improvement represent the milestones of our

company.

ABOUT US

Company Name:

TECNO DRY Srl

Company Address:

Via Puglie, 6/8

60030 Monsano (AN)

Italy

Tel. +39 0731 377 200

Email: info@tecnodry.it

Website:

tecnodry.it

Founded in:

1982

Head of Sales

Daniele Focante

d.focante@tecnodry.it

Export Manager

Gattafoni Cinzia

Main Export

Destinations:

Europe, Middle East

and Central America

Tecno Dry

headquarters in

Monsano, Italy.

OUR APPROACH TO WORK:

THE TRUST WE CREATE

The purpose of Tecno Dry is to strengthen

and expand its distribution network, focusing

on exclusive distributors and importers.

Over the years, we chose to walk side by side

with our clients and we selected companies

interested in long-term relationships with

exclusive agreements. These policies

allowed Tecno Elettra to grow together with

its customers and to make the TE brand a

solid and reliable trademark.

REASONS WHY

More than 35 years of

Italian manufacturing

experience

Exclusively professional

products

Complete production

chain and internal R&D

International profile

together with innovation

and tradition

International quality

certificates

Worldwide presence

Private label services

STAR

PRODUCTS

Malice

Introducing our sleek

and efficient compact

hair dryer Malice Ionic,

the epitome of style and

functionality. Powered by

an advanced AC motor,

this device delivers

powerful airflow for swift

drying, while remaining

conveniently compact

for on-the-go use. The

elegant design not

only adds a touch of

sophistication to your

styling routine but also

ensures ergonomic

handling. The inclusion

of an Ionic generator not

only reduces frizz but

also leaves your hair with

a smooth, shiny finish.

Power: 2200 W

Super Light Iionic

This year, our Tecno Dry

team also continues

its innovation research

aimed at prioritizing both

technology and the end

user. As the result, the

model called Super Light

Ionic was created. One

of the standout features

of this hairdryer is its

feather-light construction,

ensuring that

hairdressers can work

for extended periods

without experiencing the

discomfort associated

with heavier alternatives.

The design takes into

consideration the natural

hand movements of a

stylist, reducing strain on

the wrists and shoulders.

Power: 2000 W.

TECNO DRY

TeknoAirpro

Tecno Dry also

continues its innovation

research aimed aimed

to prioritise both

technology and the

well-being of the end

user. Launched in 2023

TeknoAir Pro is an

extremely light model

but at the same time

with a working life of

about 20,000 hours.

This new Tecno Dry

product, equipped with

a digital motor, is

part of the line of

professional brushless

hairdryers with

effective power of up

to 2,650W. This is the

result of constant and

methodical innovation in

engineering, assembly

of materials and new

components, resulting

in design and power

blending perfectly.

TeknoAirPro is a perfect

combination of elegance

and practicality and

is available in black

elegant, red elegant,

pink elegant and

champagne elegant. Its

perfect ergonomics and

lightness allow easy and

long-lasting use and it

has an optimum heat-toair

ratio.

OUR FOCUS:

CUSTOMIZATION

All Tecno Dry products can be customized

according to the customer’s needs; it is

therefore possible to design and create a

specially made product focusing the attention

on a personalized marketing, with the aim

to target the market segment identified by

the Customer. Customization can refer just

to graphics and aesthetics by adding the

customer’s logo on the product, but it can

also involve inner components, in order

to satisfy the end user requests. During

the customization process, it is of utmost

importance to remember that the specific

needs of the Customers are the basis on

which a new product is shaped out of an

already existing one from Tecno Dry’s range.

This generates a constant interaction among

Tecno Dry, Customer, market demands and

development of a new brand.

new

Super Light Ionic

with LOVE to YOUR HANDS

Power: 2000 W

Weight: 380 g

HALL 33 A18 B17

Malice Ionic

Power: 2200 W

Weight: 489 g

tecnodry.it

follow us us on on

TRENDY

HAIR SL

INNOVATION AND

HIGH QUALITY

Trendy Hair is a leading haircare brand

founded in 2010, blending innovation with

high-quality ingredients to deliver exceptional

hair solutions. Our mission is to inspire

confidence and style through cutting-edge

products crafted for all hair types, empowering

individuals to express their unique beauty

with every strand.

Trendy Hair offers a complete range of

professional haircare products designed to

transform and elevate hair health and style.

Our portfolio includes nourishing shampoos,

conditioners, and treatments enriched with

premium ingredients like keratin, and natural

extracts. Each formula is developed to repair

ABOUT US

Company Name:

TRENDY HAIR SL

Company Address:

08339 Vilassar de Dalt, Barcelona - SPAIN

Website:

www.trendyhair.com

Email:

info@trendyhair.com

Founded in:

2010


10

Marketing manager or Export Manager:

Cristina Esquerdo / Carmen Grandes

Main brands:

Trendy Hair, Spanish Latte


Europe, North Africa, Asia, Middle East

damage, boost shine, and promote longlasting

strength. From revitalizing hydration to

advanced styling solutions, our products

deliver salon-quality results at home. We

prioritize innovation, combining cutting-edge

technology with a passion for beauty to create

effective solutions for all hair types. Trendy

Hair is dedicated to empowering confidence

and self-expression through vibrant, healthy,

and beautifully styled hair.

WHERE TO FIND US

Trendy Hair products are available in a wide

variety of retail channels, ensuring accessibility

for our customers worldwide. You can find our

products in:

• Salons: Our professional-grade products

are trusted by hairstylists in top salons,

delivering exceptional results with every use.

We collaborate with industry experts to

continuously refine our offerings.

• Retail Stores: Our products are available in

leading beauty and department stores,

making it easy for customers to find their

favorite solutions locally.

REASONS WHY

Salon-quality results

For all hair types

Global reach

Sustainability

JOIN THE TRENDY HAIR COMMUNITY

We invite you to discover the difference that

Trendy Hair can make in your daily haircare

routine. Our dedication to quality, innovation,

and customer satisfaction has made us a

trusted name in the industry. Join the Trendy

Hair community today and experience the

confidence that comes with healthy, beautiful

hair.

TRENDY HAIR SL

STAR

PRODUCTS

Shampoos and

Conditioners:

Formulated with

premium ingredients

such as keratin and

natural extracts, our

shampoos and

conditioners are

designed to cleanse,

nourish, and strengthen

hair. Whether your hair

needs hydration,

volume, repair, or

protection, we have a

tailored solution.

smooth or voluminous

and bold, our products

ensure lasting hold

without compromising

hair health.

Specialized Solutions:

For specific concerns

like frizz control, scalp

care, or heat protection,

we offer targeted

products designed to

meet these unique

needs. Each formula is

developed to deliver

professional results at

home.

Deep Treatments:

From masks to leave-in

treatments, our deep

care products restore

hair health, repairing

damage caused by

heat, coloring, and

environmental factors.

These treatments

are enriched with

powerful actives to

rejuvenate even the

most stressed strands.

Styling Products:

Our styling range

includes everything from

lightweight serums to

texturizing sprays,

helping you achieve the

perfect look. Whether

you prefer sleek and

ELASTIC

SHIKISO

MANUKA

3D FILLER

Mediterranean spirit

to inspire the world

Trendy Hair is a premium brand of hair care products meticulously crafted for the business-to-business.

Designed to cater to professional salons, spas, and beauty establishments, Trendy Hair offers a

comprehensive range of high-quality hair care solutions to elevate the salon experience.

We understand that your hair is an integral part of your identity, and were here to guide

you through a world of hair care knowledge, tips, and high-quality products.

For more information please visit: www.trendyhair.com

TRINITY

QUALITY AND A

PASSION FOR PEOPLE

Trinity haircare finds its origin in Switzerland.

The company is proud to be Swiss and to be

able to show some of the typical features

Switzerland is known for across the world,

such as superior quality products, clean, modern

and functional design and strong focus

on environment, nature and people. With an

international team of professionals with their

own specialist skills and experience, the

company tries to incorporate its Swiss roots

and Swiss characteristics into every project,

product and activity, from Research and Development

to packaging, through the quality

and functionality of all their products. One of

the main endeavours of the company is to

represent a complete and consistent Swiss

identity, by being loyal to its values and principles.

However, it shows the same great respect

for its suppliers’, distributors’, partner

salons’ and customers’ identity, because the

main focus of this brand is on people.

SWISS IDENTITY

The brand was established in 2007 and immediately

achieved resounding success in

Germany, Austria and Switzerland. Thanks

to the outstanding quality of the product line

and the company attendance at international

conventions and shows, European markets

soon noticed the young and creative haircare

brand.

Started as a Swiss based R&D laboratory, the

company established a 40,000 sqm logistic

location at the latest standard managed with

SAP software in the south of Germany. Additionally,

the Marketing Department teamed

up with international colleagues from Germany

and Holland. This skilful and creative

crew focused on one mission: positioning Trinity

haircare broadly in medium and high-end

salons in Europe and worldwide. In order to

achieve this, the brand chose a communication

strategy in modern social media, but also

ABOUT US

Company Name:

Trinity haircare AG

Company Address:

Rorschacher Str. 150

9000 St. Gallen

Switzerland

Tel.+41 (0) 71 351 74 - 66

Fax +41 (0) 71 351 74 - 68

Website:

www.trinity-haircare.com

www.tailorsgrooming.com

President:

Robin Schenke

Main Brands:

Trinity haircare – Tailor’s

Grooming


Germany, Holland, Belgium,

Greece, France, Russia,

Portugal, Czech Republic,

Slovakia, Slovenia, Serbia

and Austria

Left, President

Robin Schenke.

In this page, Trinity hairstyling images and

some events attended by the Company.

REASONS WHY

in traditional channels, by sponsoring some

television formats and a number of sports

events and teams. A great achievement for

the development of the brand was the recruitment

of Robin Schenke. At the beginning the

experienced sales professional took on the

position of Export Manager but quickly moved

to a higher level. He took on the company management,

successfully introduced it in more

than 20 countries and made it a well-known

and respected brand in the professional haircare

market worldwide. Charity is an utmost

concern for Trinity, which supports a variety of

projects in the fight against cancer. The company

is also concerned with environmental

protection, sustainability of all materials and

production processes and the continual professional

development of the haircare professionals.

The Trinity’s European Artistic team

has enhanced the educational expertise of

the brand. This group of hair artists who come

from different European countries is responsible

for the development of trend-setting collections,

techniques and products, but most

of all the perfect training for clients in all the

markets where the brand is active.

Passionate, individual,

friendly service

Swiss Quality Products

100% salon exclusive – more

than an empty promise

The colour experts

High profile Research and

Development

Full range of products –

everything a salon needs

Appealing Trend Collections

twice a year

Trinity Trophy – Challenge for

your creativity

TRINITY

VISION, MISSION & STRATEGY

Trinity vision is to become one of the leading

brands in today’s professional haircare market,

not in terms of size or turnover, but in terms

of brand recognition, brand awareness, and

most importantly brand value. The company’s

greatest ambition is to be one of the most wellknown

and respected brands in the professional

haircare market worldwide. Trinity's mission is

to sell and promote 100% Swiss salon exclusive

premium quality products in today’s professional

haircare market, with a personal touch and

with a clear focus on education, training and

support, to foster partner salons’ success

and constant growth. Trinity strategy is to

create a strong and cooperative network of

suppliers and distributors who understand, live

and foster the Trinity vision and mission and are

in line with the company policy and values. This

Trinity global network should promote the Trinity

brand and distribute its products by supporting

partner salons.

STAR

PRODUCTS

VDT Cream Hair Colour

140 shades for intense,

brilliant and long-lasting

results with the key

ingredient Vibrant Care

Complex with Jojoba oil,

beeswax, pomegranate

core oil, linoleic acid

and the pigment-booster

Pyrazol for perfect

coverage while protecting

hair and scalp.

Tailor’s Clay

Strong hold and matte

finish for every type of

hair. This unique styling

tool with bamboo extract

and silica is the one

and only real clay. Its

stunning creamy texture

gives firm hold, form and

texture. Perfect for short

cuts and for everybody

who likes a natural and

strong look.

One12 multi-action

spray

12 benefits in only one

product: nourishes,

detangles, eliminates

frizz, acts anti-static,

protects the colour,

adds volume, seals

cuticles, protects from

environmental stress,

seals ends, reduces

blow-drying time, hinders

cellular ageing and

leaves hair brilliant and

shiny. Contains a blend

of precious natural Argan

oil, Macadamia oil and

Nyamplung oil.

VITALFARCO

HAIR COSMETICS

HAIR CARE EXCELLENCE,

SINCE 1969

PROFILE

For over 50 years Vitalfarco has been telling

a story of quality, innovation and ethical

commitment that has always been lived

alongside the salons.

Among the Italian leaders in the production

of hair bleaches and dyes, today the

company exports all over the world its

know-how in the formulation of cutting-edge

treatments for hairstyling professionals,

aiming to always offer the highest quality

and performance, with full respect for people

and the environment.

Already appreciated and renowned for the

excellence of its private label service, today

Vitalfarco can boast a global distribution

network in over 60 countries thanks to a

portfolio of brands that meets different

market and positioning needs:

ROVERHAIR: premium hair care brand with

vegan-friendly and certified lines;

MAXIMA: maximum quality and performance

in line with the best hair fashion trends;

VITAEL: versatile, reliable and safe professional

products, in the salon and at home.

ABOUT US

Company Name:

Vitalfarco Hair Cosmetics

Company Address:

Via A. Canova 8/10

20094 Corsico (MI) - Italy

info@vitalfarco.com

Website:

www.vitalfarco.com

Established:

1969


56

Main Brands:

Maxima Professional,

Roverhair, Vitael

CEO:

Luca Messinese

Export Manager

(Maxima Professional, Vitael):

Carlo Crosti

Export Manager (Roverhair):

Marco Bartsch

Export Manager (Private label):

Daniela Colleoni

OUR BRANDS

Maxima

Roverhair

Vitael

REASONS WHY

A family business company

since 1969

Sustainable production

and certified quality

100% control of the value chain

Global distribution network

Internal laboratory

360° customer support

Tailor-made education offer

A differentiated brand portfolio

R&D

The internal laboratory, in collaboration with

university departments, constantly deals

with research and development as well as

product quality control. Dozens of tests are

performed daily in the internal technical

room, while training courses are held

regularly within our academy for the correct

use of the products.

VITALFARCO HAIR COSMETICS

MISSION

At Vitalfarco, the entire business is based

on a clear and simple mission: to guarantee

professional hairdressers products that

exceed expectations, further qualifying their

professionalism and talent in the eyes of

customers.

SUSTAINABILITY

Intelligent systems for production plants

management, technologies for halving

water consumption, advanced wastewater

purification systems and photovoltaic panels

to reach energy autonomy: these are just some

of the implementations aimed at minimizing

the environmental impact of the business.

Vitalfarco constantly invest in the research of

raw materials with low environmental impact

and active ingredients from up-cycling, as well

as adopting complete ecofriendly packaging,

like FSC certificated cardboard, PCR material

and Green PE, the special bioplastic made

from sugar cane that allows to capture CO2

from the atmosphere instead of introducing it.

EDUCATION

V_ACADEMY is the training academy promoted

by Vitalfarco with the aim of providing

hairstyling professionals with the necessary

tools to become expert image consultants

and skilled entrepreneurs, offering constant

updates on styles and trends in the world of

hair fashion.

Through its training programs, Vitalfarco

offers a wide range of courses, seminars

and workshops, developed according to the

various needs and experience levels of the

participants, even on request.

BRAND PORTFOLIO

Thanks to continuous investments in developing

a complete portfolio of brands and lines, the

company can offer a wide range of high-quality

technical products and hair care treatments.

Among the star products of Maxima

Professional lines: Hair Color Plex, the cream

coloring system with a vegan formulation that

ensures maximum reliability and stability of

reflections while protecting the hair structure;

Hair Toner Plex, the acidic demi-permanent

colour with hyaluronic acid and sunflower

ceramides for a gentle tone-on-tone coloring;

Charcoal, the innovative line of professional

bleaching and blonde hair care with activated

vegetable charcoal; a full range of Therapy

lines for all hair needs.

With the acquisition of Roverhair, a premium

Italian brand of natural hair care, Vitalfarco

enriches its portfolio with new certified lines

inspired by the clean beauty philosophy.

Among the star products are included:

the flagship line Electa– the innovative

permanent coloring system developed from

an organic formula based on quinoa extract;

Essence, ammonia free demi-permanent

coloring system; Ultimate Nutris – the 100%

vegan certified line for hair reconstruction;

Somnium, for daily natural beauty routine.

The portfolio is completed by Vitael, the

line of professional treatments specifically

formulated to offer reliable and versatile

products, in the salon and at home.

VITALITY’S

A HISTORY OF SUCCESS

AND VALUES

Farmen International Cosmetics Distribution

was born in 1964, in a small three-room laboratory

in Turin, Italy. A genuine firm, fruit of the

labour of two generations, offering effective, reliable

and cutting-edge products to beautytreatment

and hairstyle professionals. A firm

that is recognised and appreciated in more than

80 countries, across the five continents. Right

from the first product, Farmesil silicon spray, a

brainchild of founders Mariarosa Ceccon and

Piero Manzetti, it stood out for its innovative

and modern business approach. This is how

the first gas-free Italian hair spray, Natural, was

born, and all the other products that enrich its

three brands: Vitality’s, Neà-Spa and Fascinelle.

Below, Farmen's Management

and headquarters.

ABOUT US

Company Name:

Farmen International

Cosmetics

Distribution SpA

Company Address:

Via Leinì, 150

10036 Settimo Torinese (TO)

Italy

Website:

www.farmenspa.com

Founded in:

1964

Main Brands:

Vitality's, Neà-Spa,

Fascinelle


The World

A COMPLETE PRODUCTION CHAIN

One of their strong points is the ability to

manage the entire production chain within the

company: from the initial concept to the selection

of raw materials and active ingredients,

right up to production, delivery and education

of the end user. Only in this way,

by me-ticulously checking each and every

step, canFarmen truly guarantee the quality

and reliabi-lity of their products. These tests

are so strin-gent that no more than around 100

of the ap-proximately 600 formulas evaluated

every year are actually manufactured on an

industrial level. Since its establishment, Farmen

has always pursued a single objective:

offering be-auty and style professionals effective,

reliable and innovative products to meet all

their wor-king needs. The result of this commitment

is reflected today in three production

lines: Vitality’s and Fascinelle. Vitality’s is the

line dedicated to hair stylists, offering a complete

high-quality range designed to enhance

clients’ style and improve their well-being.

These specific colouring, shaping and styling

solutions offer added value: the creativity and

experience of Italian-made products.

Fascinelle, the brand created to satisfy the

needs of clients who purchase through the

pharmacy channel, is a complete line of highend

products for the well-being and styling of hair.

Left, some images of

the production chain.

REASONS WHY

A Modern Company

Strong Research and

Development Department

A complete production

chain

Local and glocal at the

same time

Made in Italy

Strong values

50 years of experience

THE CHARTER OF VALUES

Farmen has always believed in values such as

respect for the environment, safety at work,

customer care and commitment to the local

environment, with the awareness that profit

and responsibility cannot be separated. Today

Farmen has decided to go beyond this mission

statement, formalising their values and objectives

with the project “The Sustainable Colours

of Beauty”, a social responsibility strategy that

aims at promoting a new kind of beauty, closer

to the Environment and to People. The first result

of this commitment was the formalisation

of the “Charter of Values and Commitments”

which was born as an evolving document and

becomes richer through dialogue with all the

firm’s stakeholders. One of Farmen’s strong

points is the internal management of most

of the supply chain, which ensures the maximum

quality, transparency and reliability of

their products. Raw materials: Farmen is developing

a sustainable supply policy based on

environmental and human rights protection.

The aim is to guarantee that even suppliers

of their main ingredients respect this policy by

the end of 2026. Packaging: Farmen is at work

to eliminate overpackaging, reduce the weight

of packages by

Italian quality in the World. Reconciling this twofold

nature has always been one of the essential

points in its corporate mission: for this reason,

70% of personnel lives in Settimo Torinese

and 90% of first level suppliers can be considered

local. Always in this perspective, Farmen

offers continuous and practical support

to the local social fabric, sponsoring sport

activities, NPOs, students, hospitals and other

organisations. But international markets are

also an integral part of the soul of Farmen:

future goals include pene-trating markets in

ex-Yugoslavia, Argentina, Perù, Chile, Turckey,

Singapore, Mongolia, Norway, Swe-den, UK, Ireland,

Iceland, Mexico, South Africa. What

type of partners are we looking for? Professional

importers, corporations, and retail chains.

VITALITY’S

PEOPLE: THE ADDED VALUE

Farmen’s employees are their greatest asset:

for this reason, the firm guarantees health protection

and safety at work, transparent recruitment

policies, equal opportunities and equitable

remuneration, special terms for maternity

and agreements with nurseries, freedom of

trade union representation and continuous

professional development. In parallel, we share

the will to commit to a strategy of tangible

and transparent external communication, to

make Farmen’s commitment visible and involve

the entire supply chain. Additionally, we

support the local environment and the local

communi-ty, with the creation of virtuous economic

and social systems.

STAR

PRODUCTS

Zero/Vitality’s

Zero is renewing itself,

with a more ecological

conscience, shifting

the emphasis onto

the sustainability of

consumption. Vitality’s

has chosen to embrace

the Vegan philosophy

with 3 green pillars:-

for Us Vegan is: No

sumbstances of anial

origin or derivation

and no GMOs are

used.- 80-83% natural

index: A tangible

sign of Zero Colour’s

daily commitment to

respecting the planet and

the well-being of women.

- Formulation with Organic

extracts:of green tea,

aloe, marshmallow,

equisetum, and thyme.

With anti-oxidant and

emollient properties,

they help protect colour

and leave hair softer and

silkier.

Deco/Vitality’s

The Deco line is the

professional choice to

play freely with light

and look after hair at

the same time. Deco

contains Complex oil, a

precious blend of Cotton

oil and Illipe butter

that by nourishing the

hair helps reduce the

depleting effects of the

bleaching process. The

keratin in the formula

works synergistically with

the Complex oil to protect

hair and condition it

superbly. Deco comprises

a complete range for all

lightening needs, looking

after both scalp and hair.

Tone/Vitality’s

Delicate tone-on-tone

colouring with no

ammonia. It works

gradually over time

and doesn’t lighten the

base, for an extremely

natural colour. Thanks

to Switch-on Technology,

every nuance was broken

down into all its tones to

scientifically balance the

percentages of coloured

pigments and thereby

obtain pure nuances.

Care & Style

The first Vitality’s line to

bring together hair care

and styling products in

one single range.

TREATMENT caring for

the hair of your customer

STYLING for the final

touch

A complete, smart range

of essential products

for hairdressers, from

salon care and styling to

products for home use.

THE VEGAN* COLOUR

HIGH NATURAL INDEX

Equisetum

Marshmallow

Thyme

Green tea

Aloe

THE VEGAN HAIR DYE WITH A HIGH NATURAL INDEX

Our commitment to respecting the planet and the beauty of women

Diamond

Skin Protection

Shine

Complex

Sweet

protection

Ammonia

free

With

PTD

Organic

extracts

We love

pets

*Contains no animal-derived ingredients

vitalitys.it

Korea’s Premier Trade Fair for Global Beauty Industry Leaders

120+ 1984

33 25

COUNTRIES WE DO

BUSINESS WITH

YEAR WE WERE

FOUNDED

DOMESTIC

REPRESENTATIVES

INTERNATIONAL

REPRESENTATIVES

WORLD’S LARGEST BEAUTY SALES REPRESENTATIVES ORGANIZATION

WHO WE ARE

The Kirschner Group, Inc.

is a professional sales organization

with over 35 years of experience

growing America’s leading,

professional beauty brands.

We are the only sales organization

that has a presence in all 50 states,

Canada, and the entire

international marketplace.

WHAT WE DO


connects our brands to the right

distributor or retailer.

We then manage the business

on a day-to-day basis, to

ensure our customers get the

support they need for the growth

of their brand.

WHERE WE SELL

Hair / Nail / Esthetic

Professional Distributors I Ethnic

Distributors I Barber Distributors

Chain Salons

Prestige / Department Stores

Beauty Retailers I E-Commerce

TV Shopping Network

THE KIRSCHNER GROUP, INC.

28328 Constellation Road

Valencia, CA 91355, USA

+1-800 527 8645 (toll-free)

+1-661 257 6260

www.kirschnergroup.com

info@kirschnergroup.com

tkg.beauty


PROFESSIONAL SALON BRANDS

HAIRCARE

HAIR TOOLS

EU

EU

EU

EU

EU

EU

EU

MEN

HAIR LOSS

NAILS

EU

PRIVATE LABELS

EU

HAIRCARE

RETAIL BRANDS

SKINCARE & COSMETICS

EU

TOOLS & ACCESSORIES

EU

6 th International Exhibition for Cosmetics, Beauty, Hair

Cleaning, Private Label, Packaging and Ingredients

INTERNATIONAL EXHIBITIONS LTD.

+90 533 4843030

www.beauty-istanbul.com

8-10 MAY 2025

TUYAP Fair Center

Buyukcekmece - Istanbul - Türkiye

New Venue

New Date

1200 Exhibitors

from 60 Countries

BEST IN EXPORT 2025

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