Magzoid Magazine - Luxury Magazine in the Creative Space | March 2025 |

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Art That Matters

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EDITORIAL

Editor in Chief: Saleha Khanam, saleha@magzoid.com

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Fashions fade, style is eternal.

-Yves Saint Laurent

Step into “UAE’s Top 25 Artisans of Custom Luxury 2025”, the March 2025 edition

of Magzoid Magazine, where we explore the artistry, innovation, and craftsmanship

driving the future of fashion and luxury.

This month, we unveil the Powerlist: UAE’s Top 25 Artisans of Custom Luxury

2025, a celebration of creativity and excellence. From world-renowned couturiers to

niche ateliers, these visionaries are elevating bespoke services to new heights. Whether

crafting tailored garments, designing custom jewelry, or creating exclusive interiors,

these pioneers represent the epitome of personalization and artistry, redefining luxury

in the region. Their dedication to individuality and attention to detail continue to attract

discerning clientele from across the globe, making the UAE a hub for bespoke luxury.

We also highlight the dazzling spectacle of Dubai Fashion Week 2025, which captivated

audiences with its unique blend of sustainability, cultural diversity, and cutting-edge

design. Featuring over 25 designers from around the world, the event showcased collections

that celebrated heritage while embracing modernity. From eco-conscious innovations

by emerging talents to immersive digital showcases that redefined the runway,

the week demonstrated that luxury is evolving into a more inclusive, sustainable, and

experiential realm.

Beyond fashion, this edition delves into some of the season’s most exciting launches.

Jean Paul Gaultier’s Le Male Elixir Absolu reinvents modern masculinity with daring

fragrance compositions and stunning design. Aimé Leon Dore’s SS25 Nautical-Inspired

Collection merges coastal charm with urban sophistication, while collaborations like

PUMA x Collina Strada and Craig Green x ECCO.kollektive spotlight bold aesthetics

and sustainable practices.

As always, Magzoid Magazine is your guide to the creativity shaping the worlds of

fashion, design, and luxury. This March, we invite you to celebrate the synergy between

innovation and tradition, where bespoke artistry and sustainability lead the way. Here’s

to a month of bold vision, thoughtful design, and endless inspiration.

Editor in Chief

Saleha Khanam

WHAT’S

18

COVER STORY

UAE’s Top 25 Artisans of

Custom Luxury 2025

36

08

ARCHITECTURE

Mercedes-Benz Places: A New

Era of Sustainable Luxury Living

in Miami

SURFACE STORIES

Iittala Solare Collection: A New

Era of Dining Elegance

40

HOUROLOGICAL WONDERS

IWC’s Big Pilot’s Watch Shock

Absorber XPL: A Fusion of

Engineering and Artistry

32

OLFACTORY ODYSSEY

Jean Paul Gaultier’s Le Male

Elixir Absolu: A New Chapter in

Iconic Masculinity

44

ON FOOT

PUMA x Collina Strada: A

Fusion of Sustainable Design

and Bold Aesthetics

52

THREADS

Aimé Leon Dore SS25: Nautical

Elegance Meets Urban Edge

56

DUBAI FASHION WEEK 2025

Fshion Forward: Sustainable

Design in Luxury

74

LUXURY EXPERIENCE

Luxury Beyond Materials: The

Rise of Experiential Luxury in

the UAE

48

ABOUT TIME

ALTO’s ART 01

Monochrome Editions:

Minimalism Perfected for the

Modern Visionary

86

CONVERSATION

In Conversation with UVNT

Artist: Adela Angulo

INSIDE

ARCHITECTURE

MERCEDES-BENZ PLACES:

A NEW ERA OF SUSTAINABLE LUXURY

LIVING IN MIAMI

Step into the future of luxury living with

Mercedes-Benz Places, a striking new

development that brings together worldclass

design, innovative architecture, and

sustainability in the heart of Miami. A true

masterpiece, Mercedes-Benz Places is set

to redefine what it means to live in style,

comfort, and responsibility.

8 Mar 2025

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From its towering 67-story silhouette

to its sophisticated stacked design,

Mercedes-Benz Places stands as a

symbol of sleek modernity. The architecture,

crafted by the innovative minds at

SHoP Architects and Woods Bagot, blends

striking lines with organic shapes, while its

design philosophy, “Sensual Purity,” channels

a minimalist approach with a focus on

clean lines and natural beauty. The structure

not only enhances the skyline but also creates

a space that feels open, light, and full

of life.

Imagine waking up to panoramic views

of Miami’s breathtaking cityscape and the

shimmering waters of Biscayne Bay from

floor-to-ceiling windows. The residences are

designed with a modern yet luxurious touch,

seamlessly blending cutting-edge design

with environmental responsibility.

Sustainability at Its Heart

More than just a luxury tower, Mercedes-Benz

Places is a true beacon of sustainable

design. The building incorporates

green roofs, rainwater harvesting systems,

and energy-efficient HVAC systems that

reduce environmental impact without compromising

on style. This commitment to the

planet is elevated by the use of renewable

energy sources, such as solar panels, ensuring

that Mercedes-Benz Places not only

stands tall in Miami but also stands for a

cleaner, greener future.

Inside, the residences feature energy-efficient

appliances and eco-friendly materials

that promise a sustainable living experience

without sacrificing comfort. Water-saving fixtures

and thoughtful design choices make

sure every corner of your home embraces

the future with environmental responsibility

at its core.

Elevating the Experience: Amenities Designed

for You

Living at Mercedes-Benz Places means having

access to a world of incredible amenities

designed to enhance your lifestyle. Over

130,000 square feet of amenities include everything

from a 174-room hotel to premium

office spaces, ensuring that everything you

need is within reach.

Whether you’re looking to unwind at the

state-of-the-art wellness center, enjoy the

beautiful landscaped green spaces, or

catch up with friends over a game of tennis

on the recreational courts, there’s no shortage

of ways to relax, recharge, and feel inspired.

For those who work hard, there’s an

on-site office space that makes it easy to

work from home in style.

www.magzoid.com Mar 2025

9

ARCHITECTURE

10 Mar 2025 www.magzoid.com

Exclusive and Luxurious Residences

With approximately 800 private residences, Mercedes-Benz

Places offers a range of options from studios to three-bedroom

apartments, so you can find the perfect space to suit your lifestyle.

Every unit is built with a focus on both luxury and functionality,

ensuring that each moment spent in your home is a

special one. The custom kitchens and spa-inspired bathrooms

invite you to indulge in the finest comforts while floor-to-ceiling

windows frame views that never get old.

Availability and Prices

If you’ve ever dreamed of living in a home that combines

luxury, comfort, and sustainability, now’s your chance. Mercedes-Benz

Places offers residences starting at $550,000

for studios and up to $4 million for spacious three-bedroom

apartments. The development is expected to be completed

by 2027, making it an exclusive opportunity to secure a spot in

this incredible new landmark.

Living the Future Today

Mercedes-Benz Places isn’t just a building – it’s a vision of the

future, where luxury and sustainability go hand in hand. It’s

about living in harmony with the environment while enjoying

the finest things life has to offer. With its innovative design,

luxurious amenities, and commitment to the planet, Mercedes-Benz

Places is ready to change the way we think about

urban living.

In Miami’s vibrant Brickell neighborhood, Mercedes-Benz

Places is more than a place to call home – it’s where the future

of sustainable luxury living begins.


11

INTERIORS

KATE TOLEDO HOME:

WHERE ART MEETS EVERYDAY LIVING

Kate Toledo Home reimagines the different ways art can be experienced in

our daily lives with a thoughtfully curated collection of home décor elements,

accessories, and lifestyle pieces that seamlessly blend artistic elegance with

functional design.


Through its online platform (www.

katetoledohome.com), Kate Toledo

Home invites customers worldwide

to embrace the brand’s philosophy

of Living in the Art. With over 200 meticulously

selected products for their handmade

quality and eco-friendly composition, the

collection spans textiles, dinnerware, statement

chairs, wallpapers, and even a capsule

travel accessory line. Each piece reflects

Kate Toledo’s artistic identity, a choice of

evocative colours and bold patterns - offering

something unique for every interior and

lifestyle vision.

Each Kate Toledo Home product offers

vibrancy and versatility allowing our customers

the freedom to mix and match designs

and colours or opt for minimalist solid

hues. “Art isn’t just something to observe,

it’s something to experience and carry with

you,” states Kate Toledo. “Every detail of

your home s a reflection of yourself and our

collection can help your individuality shine

through.”

The sleek, easy-to-navigate website embodies

the brand’s distinctive sustainable

aesthetic statements while celebrating its

commitment to helping customers personalize

their homes. From exclusive online offerings

to blog updates sharing design tips and

insights from Kate herself, the platform continues

to inspire a global audience seeking

artistic original and practival home solutions.

“KateToledoHome.com is more than just

an online store,” says Alessandra Cardoso,

Marketing Director. “It’s a space where artistry

and lifestyle meet, offering our customers

timeless designs that evolve with them.”

With a commitment to exceptional quality

and worldwide shipping, Kate Toledo Home

is a trusted destination for anyone looking to

transform their living spaces with one of our

statement chairs or simply a beautiful set of

water glasses.


13

ARCHITECTURE

THERME DUBAI:

WHERE DESIGN MEETS

WELLNESS

Amid Dubai’s dynamic skyline, Therme

Dubai emerges as a haven of wellness,

blending nature, technology, and architectural

ingenuity to redefine luxury. Designed

by the visionary firm Diller Scofidio + Renfro,

this wellness resort sets a new benchmark

for luxury, offering guests an immersive journey

of rejuvenation and discovery.

14 Mar 2025

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From the moment visitors arrive, they

are enveloped in an environment of

fluid lines and reflective surfaces

that dance with ambient natural light.

Sweeping curves, water features, and organic

forms evoke the ethereal beauty of a

desert mirage—an homage to Dubai’s arid

landscapes and storied heritage. This harmonious

blend of nature and design transforms

ordinary spaces into serene realms of

sensory delight, inviting guests to explore

the boundaries between interior sanctuaries

and the expansive outdoors.


15

ARCHITECTURE

Therme Dubai’s design philosophy centers on holistic

wellness, catering to diverse needs through thoughtfully

curated zones. Communal areas pulse with vibrant energy,

fostering social connection and shared inspiration, while

secluded retreats provide spaces for quiet introspection

and relaxation. This deliberate interplay between engagement

and escape ensures a balanced environment where

every visitor can experience personal renewal.

Innovation and sustainability are at the core of this project.

Solar-reflective surfaces and advanced water recycling

systems exemplify its commitment to eco-conscious

design. By challenging conventional notions of space and

function, Diller Scofidio + Renfro have redefined wellness

architecture, transforming everyday elements into catalysts

16 Mar 2025

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for transformation. Guests are invited to embark on a journey

that revitalizes both body and spirit while respecting

the environment.

Therme Dubai is more than a wellness destination—it is a

visionary landmark that redefines architectural excellence,

setting a precedent for integrating sustainable practices

and immersive design. Its innovative approach is anticipated

to influence future wellness resorts worldwide, establishing

a legacy of harmony between nature, technology,

and human well-being. In a city renowned for its bold and

transformative projects, this resort inspires us to imagine a

world where architecture transcends its role as a backdrop

to life, becoming a transformative force for human well-being

and environmental harmony.


17


UAE’S TOP 25 ARTISANS OF CUSTOM LUXURY 2025

ALI PACINO

Founder

F1rst Motors

A

li Pacino is the driving force behind F1rst Motors, a luxury car

showroom that has rapidly gained recognition in Dubai’s highend

automotive market. Since its launch in 2021, F1rst Motors

has become home to a collection worth over $200 million, featuring

some of the world’s most exclusive supercars and hypercars.

Strategically located on Sheikh Zayed Road, the showroom caters

to high-net-worth individuals seeking rare and prestigious automobiles,

setting new standards in luxury car retail.

Pacino’s journey into the luxury car business started as a passion

project. Initially purchasing and reselling Ferrari Pistas for fun,

he and his partners soon realized the immense market potential.

Frustrated by a lack of transparency in existing dealerships, they

decided to create their own, ensuring honesty in pricing, vehicle

quality, and customer service. The result was F1rst Motors, a showroom

built on trust, exclusivity, and an unparalleled selection of elite

vehicles. Today, it has become a go-to destination for collectors,

investors, and automotive enthusiasts alike.

Beyond cars, Pacino and his partners are also behind Alpago

Properties, a luxury real estate development firm. He believes the

true value of a car showroom lies in the network it builds over time.

Many of F1rst Motors’ clients eventually invest in luxury properties

and high-end home renovations, highlighting the synergy between

the two ventures. This cross-industry connection enhances brand

loyalty and strengthens long-term customer relationships.

With ambitious plans for international expansion, Pacino envisions

F1rst Motors opening showrooms in key markets such as Monaco,

Switzerland, and Germany.

ANIL DHANAK

Founder and Managing Director

Kanz Jewels

A

nil Dhanak, Founder and Managing Director of Kanz Jewels,

has transformed a family legacy into a thriving jewelry empire.

With a deep-rooted passion for the craft, he began his journey

in the family’s gold business, mastering every aspect before launching

Kanz Jewels in 1991. Starting with a small team in Dubai’s Gold

Souk, he built the brand into an industry leader with nine outlets, a

specialized manufacturing unit, and an extensive global clientele.

Dhanak’s success stems from his keen understanding of customer

preferences, ensuring each piece is meticulously handpicked

and tailored to individual tastes. Kanz Jewels is more than a jewelry

brand—it offers a luxurious experience, attracting Hollywood

and Bollywood celebrities, with its showrooms even serving as

backdrops for major film productions. His ability to blend traditional

craftsmanship with contemporary trends has further elevated Kanz’s

reputation, making it a trusted name among elite clients.

A true patron of the arts, Dhanak actively supports cultural initiatives,

from Bollywood superstar Ranveer Singh’s showroom inauguration

to backing theatrical productions like Mughal-E-Azam and

sponsoring prestigious events such as the Asia Vision Awards. His

philanthropic contributions extend beyond the arts, supporting various

community-driven initiatives that promote culture, heritage, and

education.

With the name “Kanz” meaning “The Treasure” in Arabic, Dhanak

continues to uphold its legacy-delivering timeless beauty, craftsmanship,

and cultural appreciation to a worldwide clientele while

preserving the artistry of fine jewelry through innovation and excellence.


19


KIRAN PETHANI &

ANIL PETHANI

Founders

Cara Jewellers

C

ara Jewellers stands as a testament to the shared vision

and unwavering dedication of its founders, Kiran Pethani

and Anil Pethani. With over three decades of expertise in

the global Jewellery industry, their strategic vision, relentless dedication,

and deep industry expertise have been pivotal in shaping

Cara into a leading luxury Jewellery brand known for exceptional

craftsmanship, bespoke designs, and a customer-first approach.

The Pethani’s keen business acumen and commitment to quality have

positioned Cara Jewellers as a premier destination for high-quality

diamonds, custom Jewellery, and exclusive designs. Serving

a global clientele including high-net-worth individuals, celebrities,

and royalty, the brand has earned a reputation for innovation,

precision, and artistry, consistently delivering exquisite creations.

Based in Dubai’s Gold & Diamond Park, Cara is renowned for

crafting tailor-made Jewellery that reflects the unique preferences

of each client. Heritage, innovation, and customer satisfaction

remain at the core of the brand’s operations, setting it apart

in a competitive market and expanding its global influence.

A forward-thinking approach and adaptability to evolving trends

have been crucial in Cara’s success. Cara has embraced cutting-edge

technology, ethical sourcing, and sustainable practices,

ensuring the brand remains ahead in the luxury Jewellery segment.

By integrating modern design techniques with age-old craftsmanship,

Cara continues to appeal to a new generation of Jewellery

enthusiasts while honoring timeless traditions. Their shared passion

for excellence, innovation, and personalized service drives Cara

Jewellers’ enduring success and global influence.

ALI MOHAMMADIOUN

& ELNAZ TAGHADDOS

Co-founders

E Plus A Atelier

E

stablished in 2019 by Ali Mohammadioun and Elnaz Taghaddos,

E Plus A Atelier has quickly become a premier architecture

and interior design firm in Dubai. Specializing in bespoke

interiors and luxury residential projects, the firm is known for its meticulous

craftsmanship, innovative approach, and commitment to

pushing the boundaries of contemporary design.

Ali Mohammadioun, a highly sought-after architect and interior

designer, brings over a decade of experience across Europe, North

America, the Middle East, and Asia. His design philosophy focuses

on transforming materials, colors, and light into immersive environments,

showcasing his bold vision and deep expertise in material

physics, spatial composition, and light dynamics.

Elnaz Taghaddos, co-founder of E Plus A Atelier, has played a

vital role in shaping the firm’s success. Her strategic leadership has

been instrumental in building its reputation for excellence in design,

customer satisfaction, and innovative solutions tailored to clients’

lifestyles. She ensures that every project reflects a seamless blend

of functionality and artistic expression.

The firm’s diverse portfolio includes landmark projects such as

the EA183 Private Residence in Dubai’s District One, a masterpiece

of luxury family living that harmonizes openness with nature. Another

signature project, the La Avenida residence in Arabian Ranches,

seamlessly blends contemporary aesthetics with golf course views,

emphasizing sustainable and elegant living.

E Plus A Atelier’s dedication to excellence has been globally recognized,

earning a place among the Top 100 Architects and Designers

of the World in 2023 by Luxury Lifestyle Awards.



ASHISH VIJAY

Founder and Creative Director

House of Ashish Vijay

A

shish Vijay is the visionary behind House of Ashish Vijay, a

brand that redefines luxury in jewelry and bespoke accessories.

With a deep appreciation for fine craftsmanship and

a keen eye for design, Ashish transformed his family’s heritage in

gemstones into a modern luxury brand that appeals to discerning

global clients. His journey from a traditional jeweler to a contemporary

entrepreneur is marked by innovation, passion, and dedication.

By leveraging digital platforms and strategic partnerships, Ashish

has positioned his brand at the intersection of heritage and modernity.

His ability to merge timeless artistry with cutting-edge technology

has enabled House of Ashish Vijay to reach a global audience,

catering to collectors, connoisseurs, and celebrities alike. Every

creation reflects his commitment to quality, turning jewelry into wearable

art that tells a unique and meaningful story, preserving cultural

traditions with a contemporary touch.

The brand’s strong social media presence—especially on Instagram—serves

as a showcase for his designs, offering clients a

glimpse into the world of haute couture jewelry. Meanwhile, LinkedIn

highlights his professional journey, industry leadership, and influence

in shaping modern luxury trends. His dedication to craftsmanship

and innovation ensures that every piece resonates with timeless

sophistication.

Under his guidance, House of Ashish Vijay has become synonymous

with refined elegance, exclusivity, and superior craftsmanship.

His relentless pursuit of excellence, combined with his ability

to adapt to evolving trends, has ensured the brand’s lasting impact

in the high-end jewelry market.

ASHISH AND PAWAN

ISHWAR

Co-founders and Master Tailors

Knights & Lords

A

shish and Pawan Ishwar have redefined bespoke tailoring

in Dubai, seamlessly blending traditional craftsmanship with

modern elegance. Born into a family of master tailors, they

inherited a deep appreciation for precision and artistry from their

father and grandfather, who ran Al Sharif, a renowned tailoring company

in Abu Dhabi specializing in hospitality uniforms.

Determined to elevate their craft, the brothers trained on London’s

prestigious Savile Row, learning from legendary tailors and refining

their skills over five years. This intensive training provided them with

an unparalleled understanding of fit, fabric, and construction. Returning

to Dubai, they saw an opportunity to introduce true bespoke

tailoring—where the same tailor who measures the client also cuts

the fabric. This hands-on approach ensures a perfect fit, with each

suit requiring over 70 hours of meticulous craftsmanship and attention

to the finest details.

Their clientele includes high-profile executives, royalty, and distinguished

personalities, with King Oyo of Uganda being one of their

most notable customers. They cater to unique and highly personalized

requests, from red tartan suits to custom pockets designed

for iPads, cigar cases, and intricate embroidery, showcasing their

commitment to individualized luxury and innovation.

For Ashish and Pawan, a well-tailored suit is more than just clothing-it’s

an extension of one’s personality and aspirations. Their advice?

Choose fabrics wisely, opt for lightweight materials in warm

climates, and always dress for the person you aspire to be. Their

dedication to excellence, craftsmanship, and timeless elegance

proves that true style is not just worn but crafted with passion.


21


ASHOK RAMCHANDANI

Founder

Kachins Couture

A

shok Ramchandani, the founder of Kachins Couture, has

played a pivotal role in shaping Dubai’s bespoke tailoring

industry. Establishing the business in 1981, he transformed

a modest tailoring shop in Bur Dubai into one of the UAE’s most respected

names in menswear, renowned for impeccable craftsmanship

and personalized service.

In its early years, Dubai’s tailoring industry was still developing,

with only a handful of establishments offering bespoke services.

Ashok’s unwavering commitment to quality and craftsmanship

quickly set Kachins apart. His clientele included major corporations

such as Emirates Airline, Coca-Cola, and leading luxury hotels, solidifying

the brand’s reputation for precision and excellence.

By 1989, Ashok expanded Kachins from a small tailoring shop

into a 3,000 sq. ft. showroom, offering both custom tailoring and

an extensive selection of premium fabrics. Today, Kachins operates

multiple showrooms, employs over 140 staff, and produces thousands

of bespoke garments annually, maintaining its legacy of impeccable

craftsmanship and attention to detail.

His dedication to sourcing the finest fabrics and continuously refining

techniques ensures Kachins remains at the forefront of luxury

tailoring. The brand is also known for its exclusive, personalized

consultations that guarantee an exceptional customer experience.

Now, with his children - Anil, Ravi, and Neetu - playing key roles in

the company’s future, Kachins is poised for international expansion.

With over four decades of dedication, Ashok Ramchandani’s legacy

continues to define the art of fine tailoring in the UAE and beyond,

shaping the industry with innovation, quality, and excellence.

DR. CARSTEN KELLER

Chief Executive Officer

Chrono24

D

r. Carsten Keller is a distinguished digital leader with extensive

experience in building high-growth marketplaces and

direct-to-consumer businesses. As the CEO of Chrono24, the

world’s leading online marketplace for luxury watches, he oversees

a platform that attracts over nine million active users monthly and

offers more than 500,000 timepieces from renowned brands. Under

his leadership, Chrono24 has achieved unicorn status, cementing

its position as a global hub for watch enthusiasts.

Prior to joining Chrono24, Dr. Keller played a pivotal role in driving

Zalando’s Partner Program to triple-digit growth and founded Connected

Retail GmbH, now Europe’s largest marketplace for physical

fashion retailers. His expertise in digital innovation and market expansion

extends across various leadership roles, where he has successfully

integrated big data analytics, logistics, and multichannel

services to enhance direct-to-consumer engagement.

With a PhD in Business Management from the University of Bremen

(summa cum laude), Dr. Keller combines strategic acumen

with an entrepreneurial mindset. His leadership spans commercial,

operational, product, and engineering teams, ensuring seamless

execution of business objectives. A former McKinsey consultant, he

brings a wealth of industry knowledge in fashion, lifestyle retail, and

FMCG.

Recognized as a thought leader in digital transformation and retail

innovation, Dr. Keller frequently speaks at global conferences,

including NRF and WRC. His visionary approach continues to shape

the future of online luxury watch retail, reinforcing Chrono24’s status

as the premier marketplace for collectors and buyers worldwide.



DONNA HOURANI

Founder and Designer

Hourani

D

onna Hourani established her namesake jewelry label in

Dubai in 2016, drawing inspiration from her mother’s artistry

and her father’s entrepreneurial spirit. Her designs are deeply

rooted in storytelling, reflecting her love for nature and her belief in

the transformative power of love. Each piece is sketched with the

intention of capturing individual stories in precious stones, making

her creations more than just jewelry—they become cherished keepsakes

and timeless expressions of emotion.

Among all gemstones, emeralds hold a special place in her heart.

She admires their deep green hue, which she associates with the

heart chakra, believing that emeralds help maintain emotional balance

and connection. This passion is evident in her collections,

where she seamlessly blends symbolism with artistic elegance, creating

pieces that exude both meaning and sophistication, making

every design truly unique.

Hourani’s background in architecture, combined with her foundation

in art and dance, gives her a unique perspective on design. She

further honed her expertise with a certification from the Gemological

Institute of America (GIA), deepening her knowledge of gemstones

and refining her craftsmanship. Every piece from her collection is

meticulously handcrafted by skilled artisans in Dubai, ensuring the

highest standards of quality, precision, and luxury.

Through her jewelry, Hourani continues to redefine elegance,

merging artistry with meaning to create timeless pieces that resonate

with the soul. Her brand has grown into a symbol of authenticity,

passion, and storytelling, attracting collectors and jewelry enthusiasts

from around the world.

EBRAHEEM AL SAMADI


Forever Rose

E

braheem Al Samadi is the entrepreneurial force behind Forever

Rose, a luxury brand renowned for its long-lasting, elegantly

presented roses. With a passion for both beauty and business,

Ebraheem transformed a simple floral concept into an internationally

recognized symbol of luxury, romance, and timeless elegance.

His ability to innovate within the floral industry has set Forever Rose

apart, making it a distinguished name in high-end gifting and bespoke

floral artistry.

Under his leadership, Forever Rose has expanded its reach far

beyond the UAE, with boutiques and online platforms catering to

discerning customers worldwide. His approach seamlessly blends

traditional craftsmanship with modern marketing, ensuring that

each rose arrangement conveys a unique and heartfelt story. Every

creation is designed to evoke deep emotions, making it more than

just a floral arrangement—it becomes a cherished keepsake.

Ebraheem’s dedication to quality, innovation, and excellence is

evident in the brand’s meticulous attention to detail, from the sourcing

of premium roses to the artful packaging and presentation. Each

rose undergoes a specialized preservation process that allows it

to maintain its beauty for years, reinforcing the brand’s promise of

longevity, exclusivity, and artistic refinement.

Social media, particularly Instagram, serves as a vital platform

for engaging a global audience, showcasing the beauty, exclusivity,

and permanence of his floral creations. Forever Rose’s remarkable

success highlights how blending elegance with strategic branding

can redefine an industry, making every bloom a lasting token of luxury,

love, and sophistication.


23


HAMAD BIN SHAIBAN

& ABDULLA BELJAFLA

Co-founder and Managing Director

Gafla Jewelry

H

amad bin Shaiban and Abdulla BelJafla are the driving forces

behind Gafla Jewelry, a brand that has redefined Emirati

craftsmanship in the luxury jewelry sector. With a deep respect

for heritage and an eye for innovation, they co-founded Gafla

to celebrate the Gulf’s rich history through exquisite, contemporary

designs that honor tradition while embracing modern aesthetics.

Abdulla BelJafla, the Creative Director, infuses each collection

with a storytelling approach, drawing inspiration from the region’s

cultural and historical narratives. His vision transforms traditional

elements into modern masterpieces, making Gafla a brand that resonates

both locally and internationally. His artistic direction ensures

that each piece carries a unique identity, reflecting the essence of

Emirati heritage while appealing to a sophisticated global audience.

Hamad bin Shaiban, the Managing Director, ensures that the

brand stays true to its commitment to quality and authenticity. With

a strong background in business and a passion for luxury, he has

played a pivotal role in expanding Gafla’s presence, attracting a

global clientele while maintaining its Emirati essence. His strategic

leadership has positioned Gafla as a distinguished name in the

high-end jewelry industry, reinforcing its reputation for excellence.

Together, they have built Gafla Jewelry into a symbol of elegance

and heritage. Their dedication to sourcing the finest materials, meticulous

craftsmanship, and a forward-thinking approach has positioned

the brand among the most sought-after luxury jewelry houses

in the UAE. With a vision rooted in tradition and innovation, Hamad

bin Shaiban and Abdulla BelJafla continue to shape the future of

high-end jewelry, inspiring a new generation of connoisseurs.

KHALED MOHAMED

EBRAHIMI

Founder and CEO

Luxury Souq

K

haled Mohamed Ebrahimi is an Emirati entrepreneur and

the founder and CEO of Luxury Souq, a globally recognized

brand specializing in luxury watches. Born on April 6, 1985,

in Dubai, UAE, he grew up in a family engaged in the luxury watch

trade. His early exposure to the business sparked a strong interest,

leading him to pursue formal education in finance and luxury goods

management. He holds a Bachelor of Business Administration in

Accounting and Finance from the American University in Dubai and

later earned a Master’s in International Business with a focus on

Luxury Goods Management from the International University in Geneva.

He also became a Graduate Gemologist from the International

Gemological Institute, further enhancing his expertise in luxury

goods authentication and valuation.

Ebrahimi started his career at HSBC, working across various

departments, including corporate banking, risk management, and

business development. Over five years, he gained extensive experience

in finance, investment, and strategic growth. In 2013, he

founded Luxury Souq in Dubai under the patronage of His Highness

Sheikh Mohammed Bin Rashid Establishment (Dubai SME). The

launch coincided with Dubai’s bid to host Expo 2020, a period of

significant economic expansion.

Luxury Souq has become a premier destination for luxury watches,

catering to high-profile collectors and investors worldwide.

Through his global network and attendance at industry exhibitions,

Ebrahimi has established himself as a trusted watch connoisseur.

His journey to a successful entrepreneur reflects his dedication and

vision, making him a leading figure in the luxury watch industry.



KATIA ABOU SAMRA

Founder and Creative Director

Samra Jewellery

K

atia Abou Samra, the visionary behind Samra Jewellery, has

transformed the industry with her unwavering dedication to

craftsmanship, heritage, and empowerment. As a pioneer in

a traditionally male-dominated field, she has built a brand that resonates

with women worldwide, celebrating individuality and strength

through exquisite designs.

At the heart of Samra Jewellery is a deep-rooted mission: to create

timeless pieces that embody love, culture, and personal expression.

Katia’s collections seamlessly blend tradition with modern elegance,

offering iconic lines such as Muftah Turath and Quwa, which

symbolize cultural heritage, resilience, and empowerment. Her ability

to fuse intricate craftsmanship with contemporary aesthetics has

made Samra Jewellery a sought-after name in the luxury market.

Beyond jewelry, Katia is passionate about fostering emerging creative

talent. Her initiative, Dream Big with Samra, provides aspiring

designers with mentorship, resources, and a platform to launch their

careers. This program has propelled young artists onto the global

stage, reinforcing her belief in collaboration, innovation, and giving

back to the creative community.

Samra Jewellery is not just about aesthetics; it’s a brand deeply

committed to ethics, sustainability, and responsible sourcing. Katia

ensures that every creation upholds the highest standards of quality

and craftsmanship while embracing eco-conscious practices.

Through her creativity, leadership, and passion for storytelling,

Katia Abou Samra continues to inspire, empowering women to

express their unique identities through jewelry that tells a deeply

meaningful story.

LUC P. PERRAMOND

Chairman and CEO

Damas Jewelry

L

uc P. Perramond, Chairman & CEO of Damas Jewelry, has been

instrumental in shaping the brand’s identity as the Middle East’s

leading house of jewelry design. Since 1907, Damas has pioneered

jewelry craftsmanship across the GCC, blending heritage

with innovation while redefining luxury for modern consumers. Under

Perramond’s leadership, the brand continues to push boundaries,

creating pieces that resonate with elegance, cultural significance,

and contemporary appeal.

A key aspect of Damas’ success is its in-house design philosophy,

where each collection tells a unique story. Iconic pieces like

Alif, inspired by the first letter of the Arabic alphabet, symbolize

strength and confidence, while GAIA, introduced in 2021, champions

sustainability with ethically made, lab-grown diamonds. Other

standout collections, such as The Dome and Farah, celebrate

cultural heritage through intricate detailing and masterful artistry,

appealing to a diverse clientele seeking both luxury and meaning.

With 150 stores across the GCC, Damas continues to evolve, creating

immersive retail experiences. Bayt Damas, a lifestyle destination

in Dubai, brings together jewelry, art, and fashion under one

roof, offering an unparalleled luxury experience. The brand also

embraces digital transformation, having launched the region’s first

virtual jewelry tour in 2019 and enhancing its online presence to

cater to international markets.

Saudi Arabia remains a key market for expansion, with Damas set

to open a new store in Jeddah’s Red Sea Mall. Luc P. Perramond

continues to lead Damas Jewelry as a symbol of empowerment,

inspiration, and timeless elegance, ensuring its legacy.


25


MAHIR ALI

Operations & Brand Artistic Director

Ascots & Chapels (Middle East and South East Asia.)

M

ahir Ali, the Operations & Brand Artistic Director for Ascots

& Chapels in the Middle East and South East Asia, carries

forward a prestigious 130-year legacy of bespoke tailoring.

With roots in fine craftsmanship and an eye for detail, Ali ensures

every suit reflects impeccable tailoring and the unique personality

of its wearer.

Under his leadership, Ascots & Chapels has solidified its reputation

as a premier bespoke tailoring house, catering to a discerning

clientele, including heads of state, royalty, business moguls, and

corporate elites. Known for unparalleled personalized service, the

brand has fulfilled intricate requests, such as inscribing a client’s

signature in pure gold thread or using luxurious Hermès scarves

as bespoke jacket linings—exemplifying the fusion of tradition and

modern sophistication.

Ali, who refined his expertise at Seneca College in Toronto and

the Fashion Institute of Technology in New York, champions a tailoring

philosophy blending heritage craftsmanship with contemporary

elegance. He emphasizes subtle sophistication, encouraging men

to choose colors and fabrics that complement their lifestyle, personality,

and work environment. For boardrooms, he recommends

classic shades of blue, while winter wardrobes call for deeper hues

layered over light greys to exude refinement and confidence.

Their clientele values superior craftsmanship, impeccable service,

and the discretion that accompanies it. As Ali notes, a truly

great tailor-client relationship is built on trust, expertise, and a deep

understanding of style - elements Ascots & Chapels continues to

perfect.

MOHAMED ALY.

Founder

Big Moe Watches

M

ohamed Aly is a visionary entrepreneur and the founder of

Big Moe Watches, a premier luxury watch dealership based

in Dubai. With a passion for horology and an eye for excellence,

he has built a trusted brand specializing in sourcing some of

the world’s most prestigious timepieces, including Rolex, Audemars

Piguet, Patek Philippe, and Richard Mille. His deep knowledge of

the luxury watch market, combined with a strong network of global

suppliers, has positioned Big Moe Watches as a leading destination

for collectors and enthusiasts.

Under his leadership, Big Moe Watches has become synonymous

with authenticity, transparency, and customer satisfaction.

Every timepiece is guaranteed 100% authentic, sourced only from

vetted global dealers. His commitment to trust and quality has set

his business apart in the competitive luxury market, ensuring that

clients receive only the finest selections.

Beyond selling watches, Mohamed A. has redefined the luxury

watch-buying experience by offering personalized service, expert

guidance, and a seamless purchasing process. His business

stands out for its efficiency, including same-day delivery within

Dubai for orders placed before noon. Whether catering to first-time

buyers or seasoned collectors, he prioritizes customer satisfaction,

ensuring that every client finds the perfect timepiece.

With a reputation built on trust and expertise, Mohamed A. continues

to shape the luxury watch industry in Dubai. His dedication to

quality, service, and innovation has made Big Moe Watches a name

synonymous with excellence in the world of high-end horology and

celebrities.



MUHAMMAD BINGHATTI


Binghatti Properties

M

uhammad Binghatti is a prominent figure in the UAE’s real

estate scene, known for leading Binghatti Properties - a

company synonymous with innovative architecture and bold

design. Since its inception, Binghatti Properties has grown into a

landmark developer renowned for its modern, visually striking projects

that seamlessly blend form and function, creating unique living

spaces.

Muhammed’s passion for architecture and design is evident in

the company’s diverse portfolio, which includes residential towers,

commercial complexes, and mixed-use developments that have redefined

Dubai’s skyline. His leadership style combines traditional

values with contemporary trends, fostering an environment where

creativity meets practicality. Each project reflects a commitment

to excellence, pushing the boundaries of architectural innovation

while maintaining a strong cultural identity and meeting the evolving

needs of residents.

Beyond aesthetics, Binghatti Properties emphasizes sustainability

and smart living solutions, ensuring that developments contribute

positively to urban environments. The company’s reputation

for high-quality craftsmanship and attention to detail has attracted

investors and homeowners seeking exclusivity, luxury, and sophistication.

Under his leadership, Binghatti Properties has set new benchmarks

in the luxury real estate market, earning accolades for innovation

and excellence. His work continues to influence modern

architectural trends and inspire a new generation of developers

committed to pushing the boundaries of design.

NURTAC AFRIDI


Bateel International

N

urtac Afridi, the newly appointed CEO of Bateel International,

is leading the iconic gourmet brand into its next chapter of

growth and innovation. Taking over from a long-standing leader,

Afridi brings over 30 years of executive experience and a reputation

for transformative leadership in the luxury and retail sectors.

Bateel International, renowned for its luxurious date confectionery

and premium cafés, has become synonymous with gourmet

indulgence across the globe. Under her stewardship, the brand is

poised to expand its product offerings, strengthen its global market

presence, and redefine luxury in the premium food sector. Her strategic

vision focuses on preserving Bateel’s heritage while embracing

evolving consumer preferences, ensuring the brand remains at

the forefront of culinary innovation and excellence.

Afridi is deeply committed to sustainability, quality, and enhancing

customer experience, key elements that will shape Bateel’s future.

She aims to leverage digital platforms and technology-driven

solutions to enhance engagement with a discerning international

clientele. Her expertise in brand positioning and market expansion

will be instrumental in navigating the evolving demands of the luxury

food industry while maintaining the authenticity of Bateel’s offerings.

As she leads Bateel International through this pivotal transition,

Afridi’s leadership style balances tradition with modernity, fostering

an environment of creativity, excellence, and forward-thinking strategies.

With a visionary approach, she is set to propel the brand to

new heights, strengthening its position as a global leader in gourmet

luxury. Her appointment signals an exciting new era for Bateel,

blending heritage with innovation.


27


RABIH HILAL

Luxury Cars Professional

Exotic Cars Dubai

R

abih Hilal is a seasoned professional in the luxury automotive

industry, specializing in prestigious brands such as Bentley,

Aston Martin, Lamborghini, Bugatti, Rolls-Royce, Ferrari, Mc-

Laren, and Harley Davidson. With extensive experience in sales,

marketing, and customer relationship management, he has built a

strong reputation across the MENA region for delivering exceptional

service and expertise in the high-end automobile sector.

Currently associated with Dourado Luxury Cars, Rabih has

demonstrated outstanding leadership and sales skills, earning several

prestigious industry accolades. His achievements include the

Bentley Top Gun Award, the Harley Davidson Best Performance

Award, and the Aston Martin Employee of the Year 2016 Award for

excellence in sales and customer relationship management. His

ability to exceed sales targets and maintain long-term client relationships

has made him an invaluable asset in the luxury car market.

Beyond his sales expertise, Rabih is known for cultivating strong

client relationships while maintaining a professional yet approachable

demeanor. His deep understanding of the luxury car market,

combined with his marketing and advertising skills, has allowed him

to thrive in a highly competitive industry. Additionally, his strategic

sales planning and personalized customer service set him apart as

a trusted advisor to high-net-worth individuals and collectors seeking

rare automobiles.

His ability to connect with clients, drive business growth, and

adapt to industry trends makes him a respected figure in the automotive

sector. As the demand for exclusive vehicles rises, he remains

dedicated to delivering exceptional service and expertise.

RIZ AHMED

CEO and Founder

The Meister’s Club

R

iz Ahmed, widely known as The Watch Meister, has carved

a niche for himself in the world of luxury timepieces. With a

deep-rooted passion for watches from a young age, he turned

his dream of owning a high-end watch collection into a thriving business.

His expertise lies in sourcing and trading some of the most

coveted watches in the world, particularly specializing in Richard

Mille timepieces.

Ahmed’s journey into the luxury watch industry was fueled by

both opportunity and necessity. Over time, he realized that beyond

personal enjoyment, there was an immense market for exclusive

watches, with significant profit potential. His keen eye for rare and

sought-after models allowed him to build strong relationships with

collectors, investors, and celebrities, further expanding his network.

In just a few months, he successfully transitioned from a watch enthusiast

to an industry leader, connecting with high-net-worth clients

worldwide.

A key factor behind his success is his belief that business thrives

on passion and knowledge. He emphasizes the importance of understanding

the product, staying dedicated, and investing time in

the industry. His global network enables him to source any luxury

watch, making him a trusted name among elite collectors. Additionally,

he leverages social media and digital platforms to engage with

clients and showcase exclusive timepieces.

Riz Ahmed sees himself as his only competition, maintaining a

singular focus on the watch business. His commitment to excellence

has solidified his reputation as one of the most influential figures

in the luxury watch market today.



STEPHANIE

REICHENBACH

Founder

Nara Desert Escape

S

tephanie Reichenbach is the creative force behind Nara Desert

Escape, a unique experiential brand that transforms the

vast desert landscape of the UAE into a luxurious and immersive

retreat. With an innovative vision to blend nature and comfort,

Stephanie has built Nara into a sought-after destination for those

looking to escape the ordinary. The brand offers bespoke desert

experiences that emphasize eco-friendly practices, artistic design,

and personalized service, setting a new standard in luxury travel

and hospitality.

Stephanie’s entrepreneurial journey is marked by her commitment

to creating unforgettable moments in a setting that captures the raw

beauty of the desert. Nara Desert Escape has become known for

its intimate gatherings, immersive events, and meticulously curated

experiences that allow guests to reconnect with nature while enjoying

world-class luxury. Whether it’s a private dinner under the stars,

an exclusive wellness retreat, or an adventurous safari, each experience

is tailored to provide guests with an unparalleled connection

to the desert environment.

Her use of social media to document and promote these experiences

has attracted a global audience of travelers, influencers, and

lifestyle enthusiasts. Through striking visuals and engaging storytelling,

Stephanie has successfully positioned Nara as a pioneering

brand in the luxury travel sector.

Her work not only enriches the cultural tapestry of the UAE but

also redefines the possibilities of sustainable, high-end tourism,

making Nara Desert Escape a globally recognized and admired

name.

TAMER ABU KHALAF

Managing Partner

The Elite Cars

T

amer Abu Khalaf is a visionary entrepreneur and a seasoned

expert in the automotive industry. As the managing partner at

The Elite Cars, a leading luxury car dealership in the UAE, he

has played a pivotal role in shaping the company’s success. With

over 20 years of experience, he has established himself as a key

figure in the high-end automotive market, driving business growth

and innovation.

His expertise spans all aspects of the automotive business, including

formation, operations, and management. With a deep understanding

of industry trends and customer preferences, he has

successfully positioned The Elite Cars as a trusted destination for

luxury vehicles. His ability to identify emerging market opportunities

and capitalize on them has contributed to the company’s growing

presence in the region. Under his leadership, the dealership has

expanded its portfolio, offering an extensive selection of premium

brands such as Rolls-Royce, Bentley, Lamborghini, and Ferrari.

Beyond his business acumen, Tamer is known for his leadership

and strategic vision. He is committed to delivering an unparalleled

customer experience, ensuring that clients receive top-tier service

and access to the finest automobiles. His focus on customer satisfaction

extends to offering tailored financing solutions, trade-in

options, and after-sales support, further enhancing the ownership

experience.

His forward-thinking approach and commitment to excellence are

shaping the future of high-end car dealerships in the UAE, solidifying

The Elite Cars as a premier destination for automotive enthusiasts

and collectors alike.


29


TOKTAM SHEKARRIZ

Founder and Jewelry Designer

Toktam Shekarriz Jewelry

D

riven by a passion for art, culture, and nature, Toktam Shekarriz

transitioned from computer science to jewelry design,

establishing her namesake brand in Dubai in 2019. With a

Gemmology diploma from the Gem-A (UK) and training from École

de Gemmologie de Montréal, her expertise shines through in her

sculptural, narrative-driven creations that seamlessly blend heritage

with modernity.

Born in Tehran, Shekarriz grew up immersed in art, architecture,

and nature, all of which now influence her jewelry. Her designs capture

the essence of diverse cultural inspirations—from Persian Qajar-era

motifs to Dubai’s modern skyline. Each piece is a wearable

sculpture, emphasizing high-quality craftsmanship and sustainability

through responsibly sourced materials. Her deep appreciation

for gemstones drives her to select rare and ethically sourced

stones, ensuring both beauty and integrity in every design. She also

embraces innovation by incorporating advanced digital modeling

techniques to refine intricate details before handcrafting each masterpiece.

Her brand is known for its intricate detailing and 3D sculptural

aesthetics, achieved through both traditional and digital techniques.

Signature collections, like the Majestic Qajar earrings and Flora &

Fauna rings, feature handpicked gemstones, including multi-colored

sapphires, diamonds, and rare tourmalines. Toktam’s creations

are exclusive, available by appointment only at her Dubai atelier.

With a growing global presence and a reputation for exquisite design,

she continues to redefine contemporary jewelry by blending

heritage with innovation.

TARIQ MALIK

Co-founder & Managing Partner

Momentum Dubai

T

ariq Malik is the co-founder and managing partner of Momentum

Dubai, a premier platform dedicated to vintage timepieces

and independent watch brands. With a deep passion for horology,

he has played a pivotal role in elevating Dubai’s presence in the

global watch-collecting scene. His vision for Momentum revolves

around increasing awareness and appreciation for vintage watches,

which are now regarded as both art pieces and investment assets.

Momentum Dubai offers a carefully curated collection of vintage

and contemporary watches from leading manufacturers. The company

provides a range of specialized services, including advisory

on purchases and sales, private collection management, consignments,

appraisals, and watch sourcing and brokerage. With extensive

expertise in both the European and UAE markets, Tariq has

successfully bridged the gap between collectors and exclusive

timepieces.

Under his leadership, Momentum Dubai has established itself as

a trusted name for watch enthusiasts, collectors, and investors. By

creating both a physical and virtual marketplace, the company has

significantly contributed to shaping Dubai’s reputation as a global

hub for high-end timepieces. Through exclusive collaborations,

curated events, and educational initiatives, Tariq has strengthened

relationships with international brands and collectors, further solidifying

Momentum’s position in the luxury watch market.

His commitment to innovation and excellence ensures the company

remains at the forefront of the luxury watch industry, catering

to a discerning clientele seeking rare and valuable timepieces while

expanding Dubai’s influence in the global horology community.



UMAR KAMANI

Founder and CEO

Kamani Living

U

mar Kamani is a celebrated entrepreneur best known for his

influential role in fashion and real estate. With Kamani Living,

he brings his visionary approach to the luxury property market

in the UAE, redefining high-end real estate with sophistication

and innovation. After establishing himself in the fashion industry

through globally successful ventures, Umar diversified his portfolio

by launching Kamani Living—a brand dedicated to exclusive, bespoke

living experiences.

His innovative approach seamlessly blends exquisite design with

world-class customer service, ensuring each property offers an

unparalleled standard of luxury and personalization. From opulent

penthouses to architecturally stunning villas, Kamani Living has set

new benchmarks in the real estate industry, attracting elite clientele

from around the world.

Under his leadership, the brand has gained recognition for its curated

investments and transformational developments that elevate

contemporary living. By leveraging strategic partnerships, stateof-the-art

technology, and refined aesthetics, Umar has positioned

Kamani Living as a symbol of excellence in the competitive UAE

market and beyond.

His active social media presence further enhances the brand’s

appeal, offering potential clients a glimpse into Dubai’s dynamic

and sophisticated lifestyle.

Umar’s ability to merge creative flair with business acumen has

earned him a reputation as a forward-thinking leader in both fashion

and real estate. His journey exemplifies how passion, versatility, and

strategic vision can redefine luxury.

ZAHID YAHYA


Exotic Cars Dubai

Z

ahid Yahya is the chief executive officer of Exotic Cars Dubai,

a leading luxury automobile dealership in the UAE. With over

20 years of experience in the high-end automotive industry,

he has dedicated his career to helping enthusiasts and investors

acquire some of the world’s most exclusive vehicles. His deep understanding

of the luxury car market, combined with a commitment

to excellence, has positioned Exotic Cars Dubai as a trusted name

in the industry.

Since its establishment, Exotic Cars Dubai has become a premier

destination for supercars, hypercars, and luxury vehicles, offering

an inventory of over 500 handpicked models. The dealership

specializes in globally renowned brands such as Bugatti, Ferrari,

Lamborghini, and Rolls-Royce. Zahid plays an instrumental role in

curating the collection, ensuring that each vehicle meets the highest

standards of quality and performance.

Beyond selling luxury cars, Zahid focuses on delivering an exceptional

experience. His expertise extends to sourcing rare and highly

sought-after models, providing customized services, and offering

seamless global shipping for elite clientele. With a customer-centric

approach, he ensures that each transaction is smooth and tailored

to meet individual preferences.

His leadership has contributed to Exotic Cars Dubai’s reputation

as a market leader, attracting collectors, investors, and automotive

enthusiasts from around the world. Zahid’s dedication to innovation

and customer satisfaction continues to shape the company’s success,

making it the go-to destination for those seeking the finest

automobiles.


31

OLFACTORY ODYSSEY

JEAN PAUL GAULTIER’S

LE MALE ELIXIR ABSOLU:

A NEW CHAPTER IN ICONIC

MASCULINITY

Jean Paul Gaultier is synonymous with

boundary-pushing fashion, audacious designs,

and unforgettable fragrances. In

2025, the celebrated designer introduced

Le Male Elixir Absolu, an elevated reinvention

of the beloved Le Male line. This parfum

intense redefines modern masculinity with its

daring composition, luxurious design, and

evocative storytelling.

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Crafted for the discerning man who

exudes confidence and sophistication,

Le Male Elixir Absolu is

more than a fragrance—it’s an experience.

From the first spritz to the final lingering

note, it captures the essence of bold

sensuality and timeless elegance.

A Masterpiece in Scent Composition

At the heart of Le Male Elixir Absolu lies an

intoxicating symphony of carefully selected

notes. Each layer builds upon the next,

creating a fragrance as multifaceted as the

modern man.

• Top Notes: The journey begins with a

burst of crisp lavender. This classic aromatic

note instantly commands attention,

evoking a sense of familiarity and sophistication.

• Heart Notes: The introduction of plum accords

surprises the senses with a contemporary

sweetness. Juicy, rich, and decadent,

the plum brings a playful yet elegant

twist to the fragrance.

• Base Notes: As the scent settles, tonka

bean dominates the dry-down, enveloping

the wearer in warmth and depth. Its

creamy, slightly spicy undertone ensures

a long-lasting finish that captivates and

comforts.

The result is a scent that is both complex

and approachable—a fragrance designed

to leave an impression without overpowering.

Le Male Elixir Absolu is a celebration

of contrasts: sweet and woody, fresh and

warm, bold yet refined.


33

OLFACTORY ODYSSEY

A Design Icon Reimagined

No Jean Paul Gaultier fragrance would be

complete without an unforgettable bottle,

and Le Male Elixir Absolu is no exception.

The iconic male torso design is reinterpreted

in a shimmering golden hue, symbolizing

the luxurious intensity of the elixir within.

The sleek, metallic finish gives it a bold,

modern edge, while the familiar silhouette

anchors it firmly in the Le Male legacy.

The design of the bottle reflects the duality

of the fragrance itself—classic yet contemporary,

audacious yet grounded. It’s a visual

masterpiece that stands proudly on any vanity

or grooming shelf, making it as much a

collector’s item as a fragrance.

The Experience: A Fragrance for All Occasions

Le Male Elixir Absolu is designed to be as

versatile as the man who wears it. Whether

you’re suiting up for a black-tie event, heading

to a casual dinner, or embarking on a

romantic evening, this scent adapts seamlessly

to any setting.

Its rich, long-lasting formulation ensures

that the fragrance evolves beautifully over

time, revealing new facets as the hours pass.

From the vibrant energy of its top notes to

the comforting warmth of its base, Le Male

Elixir Absolu accompanies you throughout

the day and into the night.

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Availability and Exclusivity

This luxurious parfum intense is available in

three sizes—75ml, 125ml, and 200ml—catering

to every preference and need. Jean

Paul Gaultier has ensured that the fragrance

remains a symbol of exclusivity, available at

select luxury retailers and the official Jean

Paul Gaultier boutiques.

For those looking to elevate their fragrance

collection, Le Male Elixir Absolu offers

an irresistible combination of heritage,

innovation, and artistry.

A Lookbook of Bold Elegance

Picture yourself in a perfectly tailored black

suit, the golden bottle of Le Male Elixir Absolu

gleaming on your dresser as you prepare

for the evening. The first spray fills the

air with lavender’s crisp embrace, setting the

tone for a night of unforgettable moments.

As the evening unfolds, the heart of plum

reveals itself, adding an unexpected sweetness

to your aura. By the end of the night,

the warm embrace of tonka bean lingers,

leaving a lasting impression on everyone

you encounter.

Jean Paul Gaultier’s Le Male Elixir Absolu

is more than just a fragrance; it’s a statement.

It speaks to a lifestyle of refinement,

confidence, and individuality. From its luxurious

packaging to its expertly crafted scent,

this perfume is a testament to the power of

design and creativity.

The Final Word

Le Male Elixir Absolu is the epitome of modern

masculinity—bold, refined, and unapologetically

unique. With its unparalleled scent

profile and striking design, it encapsulates

everything that Jean Paul Gaultier stands

for: pushing boundaries while honoring tradition.

For those who demand the best in life, Le

Male Elixir Absolu is a fragrance that meets

the moment. Step into the world of Jean Paul

Gaultier and experience the next evolution of

luxury.


35

SURFACE STORIES

IITTALA SOLARE COLLECTION:

A NEW ERA OF DINING ELEGANCE

Introducing the Solare Collection by Iittala, where sophisticated design meets

the timeless beauty of light. With a keen focus on color, texture, and reflective

surfaces, this collection brings a modern, minimalist twist to tableware, transforming

everyday dining into an experience of artistry and elegance. Whether

you’re looking to elevate your restaurant, retail space, or personal collection,

Solare is designed to add an unparalleled touch of style to any setting.

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The Solare Collection features two

carefully chosen hues—Electric Blue

and Steel Grey—each capturing

the dynamic interaction of light and

shadow. These vibrant yet refined colors

offer both versatility and elegance, allowing

the collection to shine in a variety of settings,

from intimate family meals to grand dinner

parties. Electric Blue evokes a sense of energy

and vibrancy, while Steel Grey brings a

calm, sophisticated balance. Together, they

create a harmonious contrast that enhances

the beauty of any table setting.

Signature Pieces Crafted for Excellence

The Solare Collection’s heart is its expertly

crafted pieces, which blend modern design

with Iittala’s tradition of quality. From

sleek plates to elegant glassware, each item

stands out while complementing any style.

• Plates & Bowls: With clean lines and a

refined shape, the plates and bowls provide

an ideal canvas for your culinary creations.

Their timeless design can adapt to

a wide range of meals, from casual dining

to fine dining experiences. The simplicity

of their design lets the food take center

stage while elevating the visual appeal of

your table.

• Tumblers & Goblets: The glassware

in the Solare Collection is equally striking.

Designed to catch and reflect light,

these tumblers and goblets create an

eye-catching display, whether filled with a

favorite drink or left empty to shine in the

light. Their elegant forms and transparent

surfaces allow for dynamic reflections that

add a new dimension to your table’s ambiance.


37

SURFACE STORIES

A Play of Light and Texture

What makes the Solare Collection truly

unique is its design’s ability to engage with

light. Each piece has been meticulously

crafted to create reflections, shadows, and

highlights that transform the dining experience

into something more than just eating—

it’s an interaction with the environment. The

pieces in this collection seem to change and

evolve in different lighting conditions, offering

an ever-shifting visual experience that

adds depth and elegance to any occasion.

The interplay between light and form enhances

each piece’s aesthetic appeal and

enriches the dining experience. Whether

sunlight spills through your windows or candlelight

flickers on the table, Solare pieces

invite light to play across their surfaces, creating

a soft glow that elevates the moment.


Versatility for Any Setting

The Solare Collection is not just for home

use; it’s ideal for businesses and hospitality

professionals looking to bring a touch of

artistry to their spaces. Whether you’re curating

a retail display, designing a restaurant

table setting, or planning an elegant event,

Solare fits seamlessly into a variety of environments.

Its modern aesthetic and versatile

color palette allows it to complement different

interior styles, from minimalist to eclectic,

while maintaining its high-end feel.

The collection’s clean, geometric forms

are ideal for creating a refined yet approachable

atmosphere. Whether used in a modern

bistro, a luxury hotel, or a designer home, the

Solare Collection adds a chic, contemporary

vibe that makes every meal feel special.

Available Now for Retailers and Enthusiasts

The Solare Collection is now available for

purchase through Iittala’s official website

and select high-end retailers. Whether you’re

a designer looking to enhance your offerings

or an enthusiast wanting to add a statement

piece to your home, Solare is designed to

deliver a refined, modern touch to any table.

For businesses looking to offer a

high-quality, design-forward tableware collection,

the Solare Collection is an exceptional

option. With its innovative design, versatile

color palette, and Iittala’s commitment

to quality, it is sure to impress clients and

customers alike.

Explore the Solare Collection and discover

how it can elevate your dining experience.

With its perfect balance of artistry and functionality,

this collection is more than just tableware—it’s

a celebration of light, design,

and craftsmanship.


39


IWC’S BIG PILOT’S WATCH

SHOCK ABSORBER XPL:

A FUSION OF ENGINEERING

AND ARTISTRY

In a remarkable collaboration, IWC Schaffhausen and the Mercedes-AMG Petronas Formula One Team

have unveiled the Big Pilot’s Watch Shock Absorber XPL Toto Wolff Edition. This limited-edition timepiece,

restricted to 100 pieces, exemplifies the synergy between high-performance engineering and sophisticated

design, catering to both watch enthusiasts and design professionals.


The watch features a 44mm case

crafted from Ceratanium®, an innovative

material developed by IWC

that combines the lightweight properties

of titanium with the hardness and

scratch-resistance of ceramic. This ensures

durability while maintaining a sleek aesthetic.

The black dial, adorned with a stamped

grained texture, enhances its visual appeal.

Luminous triangular hands and markers,

coated with Super-LumiNova® in the team’s

signature Petronas green, provide optimal

legibility in various lighting conditions. The

integrated green rubber strap complements

the overall design, with an additional black

rubber strap included for versatility.

Innovative Shock Absorption

At the heart of this timepiece lies IWC’s patented

SPRIN-g PROTECT® shock absorber

system. This mechanism employs a cantilever

spring made from Bulk Metallic Glass

(BMG) to suspend the movement within the

case, effectively protecting it from extreme

g-forces. In tests conducted at the Cavendish

Laboratory at the University of Cambridge,

the movement withstood accelerations

exceeding 30,000 g, showcasing its

resilience.


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Movement and Performance

Powering the watch is the IWC 32101 Manufacture

calibre, an automatic movement

offering an impressive 120-hour power reserve.

The movement’s components are

blackened to match the watch’s monochromatic

theme and are visible through a tinted

sapphire glass caseback, which also features

Toto Wolff’s signature, adding a personalized

touch.

A Tribute to Motorsport Excellence

This timepiece not only celebrates IWC’s engineering

prowess but also pays homage to

Toto Wolff, the CEO and Team Principal of

the Mercedes-AMG Petronas Formula One

Team. Designed to withstand the rigorous

demands of motorsport environments, it embodies

the precision and performance synonymous

with Formula One racing.

Availability

The Big Pilot’s Watch Shock Absorber XPL

Toto Wolff Edition is limited to 100 pieces,

each priced at $102,000 USD. This exclusive

release is available for inquiry through

IWC’s official channels.

This collaboration between IWC and the

Mercedes-AMG Petronas Formula One

Team exemplifies the fusion of cutting-edge

technology and artistic design, offering a

timepiece that appeals to both watch aficionados

and design connoisseurs.


43

ON FOOT

PUMA X COLLINA STRADA:

A FUSION OF SUSTAINABLE DESIGN

AND BOLD AESTHETICS

In an exciting collaboration, PUMA and Collina Strada have reimagined the

iconic Mostro sneaker, blending avant-garde fashion with a commitment to

sustainability. This partnership brings forth a collection that not only stands

out in design but also emphasizes eco-conscious practices, aligning perfectly

with the modern consumer’s values.


The PUMA x Collina Strada Mostro showcases a

low-profile silhouette complemented by PUMA’s

signature spiked sole. This design is enhanced

with mixed textures and an oversized flower-shaped

tongue flap, featuring the co-branded logo,

adding a whimsical yet sophisticated touch to the classic

sneaker. Each pair includes two sets of interchangeable

tongue flaps, allowing wearers to customize their look

effortlessly.

Sustainable Craftsmanship

Demonstrating a strong commitment to environmental

responsibility, the collection utilizes recycled and vegan-certified

materials throughout its construction. This

conscious choice ensures that fashion-forward consumers

can enjoy the sneakers without compromising their

ethical standards. The incorporation of eco-friendly materials

reflects both brands’ dedication to promoting sustainable

practices within the fashion industry.


45

Vibrant Colorways

The collaboration introduces the Mostro in three distinct

colorways:

• Rose Quartz/Deeva Peach: A soft, feminine palette

that exudes elegance.

• Warm White/Alpine Snow: A clean, minimalist option

for versatile styling.

• Fizzy Apple/Rosebay: A bold, vibrant choice for

those seeking a statement piece.

Each colorway is designed to cater to diverse fash-

ion preferences, ensuring a perfect match for every

wardrobe.

Availability and Pricing

The PUMA x Collina Strada Mostro collection is now

available for purchase. Each pair is priced at $160

USD, offering an accessible entry point for consumers

seeking high-quality, sustainable fashion. The sneakers

can be found on PUMA’s official website, Collina

Strada’s online store, and select retail partners.


ON FOOT

A Step Towards Sustainable Luxury

This collaboration between PUMA and Collina Strada

exemplifies how luxury fashion can harmoniously

blend with sustainable design. By reimagining the

Mostro sneaker with eco-friendly materials and bold

aesthetics, the partnership sets a new standard for

what consumers can expect from high-end, responsible

fashion.


47

ABOUT TIME

ALTO’S ART 01

MONOCHROME EDITIONS:

MINIMALISM PERFECTED FOR THE

MODERN VISIONARY

In the ever-evolving world of luxury watchmaking, ALTO continues to set benchmarks with its

thoughtful blend of contemporary design and mechanical excellence. Their latest offering, the

ART 01 Monochrome Editions, is a testament to the brand’s philosophy: merging form, function,

and artistic innovation. These timepieces are tailored for the discerning professional and creative

visionary who values both aesthetics and substance.

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The ART 01 Monochrome Editions retain ALTO’s signature

geometric form but elevate it with monochrome

palettes that exude sophistication. Offered in Black

and Titanium Gray, each watch represents a different

facet of understated luxury:

• Black Edition: Featuring a titanium case coated with a

satin-like Diamond-Like Carbon (DLC) finish, this version

transforms the concept of black into what ALTO calls a

“luminous void.” The deep matte effect creates a bold,

modern statement that feels as timeless as it does contemporary.

• Titanium Gray Edition: Designed for those who prefer

a lighter, subtler tone, this version boasts a microblasted

titanium case that balances light and shadow. Its muted

elegance makes it a versatile choice for any setting, from

corporate boardrooms to creative studios.

Both models feature ALTO’s iconic louvred dial, a hallmark

of the brand that plays with depth and texture. Paired with

matching FKM rubber straps, these watches offer a seamless

and refined look that complements their geometric aesthetic.

Engineering Art: The A01 Manufacture Movement

Beneath their sleek exteriors, the Monochrome Editions

house the A01 Manufacture movement, a marvel of modern

watch engineering. Visible through an exhibition caseback,

the movement is notable for its counter-clockwise winding

mechanism, a unique feature that challenges traditional

norms. This small yet impactful detail is a nod to ALTO’s commitment

to innovation and a conversation starter for anyone

wearing the piece.

The intricate mechanics are a reminder that these watches

are not just tools for keeping time—they are meticulously

crafted works of art. The combination of advanced functionality

and artistic precision ensures the ART 01 Monochrome

Editions are as technically impressive as they are visually

stunning.


49

ABOUT TIME

Art Meets Vision: Raphaël Abeillon’s Influence

The creative vision for these timepieces

comes from Raphaël Abeillon, who has infused

them with a refined, duochrome palette

that feels both modern and timeless. His

meticulous attention to detail is evident in

every element, from the balanced tonal contrasts

to the seamless integration of design

and mechanics.

By stripping away unnecessary embellishments,

Abeillon has created a minimalist

masterpiece that resonates with the modern

professional’s lifestyle. These watches are

not just accessories—they are statements of

individuality and purpose.

Limited Editions: Exclusivity Redefined

Exclusivity is at the core of the ART 01

Monochrome Editions. Produced in limited

quantities, these timepieces are designed

for collectors and connoisseurs who seek

something truly unique. Whether curated for

a high-end boutique or included in a private

collection, these watches symbolize rarity

and distinction.

For retailers and distributors, the Monochrome

Editions present an opportunity

to connect with a discerning clientele that

values thoughtful design and cutting-edge

craftsmanship.


Why the ART 01 Monochrome Editions

Matter

The ART 01 Monochrome Editions are more

than just watches; they are reflections of AL-

TO’s commitment to redefining the boundaries

of watch design. These timepieces cater

to a new generation of professionals and

creatives who appreciate the fusion of art,

innovation, and function.

Whether viewed as a collector’s item or

a wearable piece of modern art, the Monochrome

Editions offer something rare: the

perfect balance of form and function.


51

THREADS

AIMÉ LEON DORE SS25:

NAUTICAL ELEGANCE MEETS

URBAN EDGE

Aimé Leon Dore (ALD) sets sail into Spring/Summer 2025 with a collection that seamlessly

merges nautical inspiration with contemporary urban aesthetics. The SS25 lookbook is a love

letter to duality, exploring the harmony between coastal charm and the bold energy of city

living. Known for its ability to capture the pulse of modern fashion, ALD delivers a collection

that transcends traditional seasonal wear, offering versatile pieces designed for exploration—be

it along the shoreline or in the heart of the metropolis.


The nautical influence in the SS25 collection

is unmistakable, with key pieces

like the GORE-TEX Coast Guard

Jacket standing out as a contemporary

reimagining of maritime outerwear. This

jacket is a testament to ALD’s commitment

to functionality, crafted with weather-resistant

materials that ensure wearability in unpredictable

climates. Paired with terry cloth

ensembles, the collection effortlessly transitions

from laid-back beachside afternoons

to casual city strolls, showcasing the brand’s

knack for versatility.

The maritime narrative is echoed through

bold stripes, anchor motifs, and tailored

sailor-inspired silhouettes. Yet, ALD ensures

these details feel fresh and wearable rather

than costume-like, grounding the collection

in its signature modernity.

The Color Palette: Coastal & Contemporary

The SS25 palette mirrors the natural beauty

of seaside landscapes and the grit of urban

architecture. Expect soft hues of sand, pale

blues, and deep ocean greens interspersed

with bolder accents of red and yellow, reminiscent

of maritime signal flags. Earthy

tones—beige, olive, and rust—add an urban

edge, creating a color story that feels cohesive

and dynamic. These shades offer a nod

to both tradition and trend, making the collection

feel timeless yet timely.

Elevated Wardrobe Essentials

With over 50 unique styles, the SS25 collection

caters to a wide range of occasions

and lifestyles. Tailored suits make a bold appearance,

exuding metropolitan elegance

with clean lines and impeccable cuts. Meanwhile,

safari-inspired jackets, cargo pants,

and knitted polos embrace a utilitarian edge,

perfect for the adventurous spirit. The introduction

of oversized parkas and relaxed-fit

trousers emphasizes comfort, a hallmark of

ALD’s design philosophy.

The Lookbook Campaign: A Visual Symphony

ALD’s SS25 campaign is as striking as the

collection itself. Set against dual backdrops

of tranquil coastal cliffs and bustling city

streets, the imagery creates a narrative of

contrast and cohesion. Models are captured

in moments of movement—walking along

cobblestone streets, lounging on a yacht,

or standing against graffiti-splattered urban

walls—highlighting the fluidity of the collection.

These scenes underscore the idea that

the modern individual is not confined to one

setting; ALD’s SS25 pieces are designed to

adapt and thrive wherever life leads.

The cinematic nature of the campaign

draws viewers into the ALD world, making it

not just a showcase of fashion but a storytelling

experience.


53

THREADS

Collaboration on the Horizon

Adding to the excitement of SS25 is ALD’s

collaboration with The North Face. While

details remain scarce, a teaser featuring

a patchwork windbreaker hints at the marriage

of technical outdoor gear with ALD’s

elevated design aesthetic. This partnership

is set to be one of the most anticipated releases

of the season, aligning perfectly with

the collection’s exploration of adventure and

duality.

Accessories That Anchor the Look

The SS25 collection doesn’t stop at apparel.

Accessories take center stage, with

canvas totes, nautical caps, leather belts,

and vintage-inspired sunglasses completing

the looks. Footwear includes minimalist

leather loafers and rugged, weatherproof

boots, catering to both urbanites and coastal

explorers. Each accessory is thoughtfully

designed to blend functionality with style,

ensuring every detail aligns with ALD’s overarching

vision.


A Lifestyle in Motion

Aimé Leon Dore’s SS25 collection isn’t just about fashion—it’s

a lifestyle. It’s for those who embrace movement and transition,

those who find beauty in contrast. With its seamless blend of

nautical themes and urban sophistication, this collection cements

ALD’s position as a trailblazer in modern menswear,

crafting garments that tell stories and spark inspiration.

This season, Aimé Leon Dore invites you to navigate the

spaces between the sea and the city, wearing pieces that feel

as authentic as the journey itself.

When & Where to Find It

Mark your calendars: the Aimé Leon Dore SS25 collection drops

on February 20, 2025, through ALD’s flagship stores and online

platform. With the brand’s track record of sell-out releases, fans

are encouraged to act fast to secure their favorite pieces.


55


ASHION

SUSTAINABLE

DESIGN IN LUXURY

INSIGHTS FROM DUBAI

FASHION WEEK 2025


Dubai Fashion Week 2025 seamlessly blended luxury, creativity,

and sustainable design into an inspiring showcase of modern

fashion. Held from February 1 to 6 in the vibrant Dubai Design

District, the event unveiled fresh ideas and trends that are shaping

the future of high-end fashion.

FORWARD


57


Global Diversity and Creative Fusion

This year’s event featured over 25 designers from across the

globe, representing countries such as France, India, Indonesia,

Italy, and the UAE. The dynamic mix of international and local

talent demonstrated that luxury fashion thrives on diverse cultural

influences and compelling creative storytelling. The fusion of traditions

and modernity brought a unique vibrancy to the runway,

reflecting the universal language of fashion.

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Sustainability Takes Center Stage

Sustainability was the cornerstone of Dubai Fashion Week 2025.

Designers like Molato, inspired by Moroccan heritage, spotlighted

eco-conscious practices such as utilizing sustainably sourced

fabrics and implementing zero-waste design techniques, all without

sacrificing luxury or elegance. The event highlighted the fashion

industry’s shift toward combining high-quality craftsmanship

with environmental responsibility. These efforts signal a new standard

for the future of fashion—where ethical practices and luxury

coexist harmoniously.


61


Bridging Designers and Global Markets

One of the standout moments of the event was the introduction of the Buyers

Programme. This initiative connected innovative designers with influential

international buyers from markets including the USA, Italy, the UK, and

Germany. By creating opportunities for emerging talents to access global

retailers, the programme fostered sustainable business growth and opened

doors for long-term collaborations.

Immersive Digital and Experiential Luxury

Dubai Fashion Week 2025 redefined the traditional fashion event format by

integrating immersive digital experiences and citywide activations. From

exclusive private dinners to interactive showcases, the week was a celebration

of art, technology, and design. These dynamic events demonstrated

how luxury can adapt to modern times, creating experiences that are

both innovative and engaging for diverse audiences.



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A Vision for the Future of Luxury Fashion

Dubai Fashion Week 2025 has set a bold precedent for the future of luxury

fashion. By embracing global diversity, sustainability, and creative innovation,

the event highlighted a transformative path for the industry. As fashion

evolves, the synergy between artistic vision, ethical practices, and digital

innovation will redefine what luxury means for a modern, conscientious audience.


65

HOUROLOGICAL ON FOOT WONDERS

CRAIG GREEN X ECCO.

KOLLEKTIVE:

A FUSION OF HERITAGE

AND INNOVATION

In a groundbreaking collaboration, British designer

Craig Green has partnered with ECCO.kollektive

to reimagine the classic ECCO Joke shoe, infusing

it with contemporary aesthetics and advanced

leather craftsmanship. This partnership, unveiled

during Green’s Spring/Summer 2025 show in London,

exemplifies a harmonious blend of tradition

and modernity, pushing the boundaries of footwear

design.


Originally popular in 1970s Britain,

the ECCO Joke shoe has been

revitalized under Green’s visionary

direction. The collection features

four distinct models, including muted

lace-up moccasins and slip-on boots, each

reflecting Green’s avant-garde approach

while honoring the shoe’s classic roots. The

designs maintain a balance between functionality

and artistic expression, making

them suitable for both everyday wear and

fashion-forward statements.

Innovative Leather Craftsmanship

A standout feature of this collaboration is the

introduction of ECCO’s pioneering “Super

Critical CO 2

” dyeing technique. This environmentally

conscious process significantly

reduces the use of water and chemicals in

leather production. Green’s application of

this technique results in unique, unpredictable

color outcomes, adding depth and

character to each piece. He remarks, “The

dye technique allowed for a level of depth

and accidental color outcome that was almost

impossible to plan. But that is the beauty

of this process.”


67

ON FOOT

Campaign and Visual Narrative

The campaign imagery captures the essence

of the collaboration, juxtaposing the

rich heritage of the ECCO Joke with Green’s

contemporary design philosophy. Photographed

in minimalist settings, the visuals

highlight the intricate details and craftsmanship

of the footwear, emphasizing the fusion

of past and present. The use of neutral tones

and clean lines in the campaign reflects the

collection’s aesthetic, creating a cohesive

and compelling narrative.


Availability and Pricing

The Craig Green x ECCO.kollektive collection

is set to launch in select retailers and

online platforms in the coming months.

While specific pricing details have yet to be

announced, the collaboration aims to offer

accessible luxury, making high-quality, innovative

design attainable for a broader audience.

A Testament to Collaborative Creativity

This partnership between Craig Green and

ECCO.kollektive exemplifies how collaborative

efforts can breathe new life into classic

designs. By combining traditional craftsmanship

with modern techniques and visionary

design, the collection stands as a testament

to the potential of innovation rooted in heritage.

As Green continues to challenge and

redefine fashion norms, this collaboration

marks a significant milestone in contemporary

footwear design.


69

HOUROLOGICAL THREADS WONDERS

AMBUSH®

FALL/WINTER

2025:

“HOMECOMING”

COLLECTION

In a celebration of its roots, AMBUSH® has

unveiled the Fall/Winter 2025 “Homecoming”

collection, drawing inspiration from Tokyo’s

dynamic Shibuya district. This lineup

revisits the brand’s iconic pieces, infusing

them with contemporary twists that reflect

both heritage and innovation.


The collection breathes new life into

staple items such as tracksuits and

jerseys, introducing a feminine touch

through lace cutouts and softer silhouettes.

For instance, sand-colored coordinates

feature delicate lace detailing on the

legs, paired with a cozy teddy bear shearling

jacket. Accessories like heart-shaped bags

with metal chains and bold hardware jewelry

complement these ensembles, blending

edginess with elegance.


71

HOUROLOGICAL THREADS WONDERS

Fusion of Textures and Styles

The “Homecoming” collection masterfully

combines diverse textures and styles. Furtrimmed

bombers, studded belts over tracksuit

pants, and lace-embellished athleisure

pieces create a harmonious blend of luxury

and streetwear. Layering mini skirts over

trousers and pairing sherpa textures with

sleek knits showcase the brand’s innovative

approach to fashion.

Sustainable Design Elements

Emphasizing a commitment to sustainability,

AMBUSH® incorporates eco-friendly

materials and practices throughout the collection.

The use of recycled fabrics and responsible

production methods ensures that

fashion-forward designs do not compromise

environmental integrity.

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A Nod to Shibuya’s Energy

Drawing inspiration from Shibuya’s vibrant

atmosphere, the collection captures the essence

of a locale where tradition meets futurism.

This influence is evident in the bold

tailoring, experimental proportions, and juxtaposing

archival designs with modern updates,

reflecting the district’s eclectic spirit.

Availability

The AMBUSH® Fall/Winter 2025 “Homecoming”

collection is set to launch later this

year. Fashion enthusiasts can look forward

to exploring a range that honors the brand’s

legacy while embracing contemporary design

and sustainable practices.


73

LUXURY EXPERIENCE

LUXURY BEYOND MATERIALS

The Rise of

EXPERIENTIAL LUXURY IN THE UAE


like Dubai, flagship stores of international

luxury labels integrate digital appointment

systems with in-person bespoke services.

This seamless blend of technology and traditional

craftsmanship ensures that every

garment reflects the client’s unique identity

while maintaining impeccable quality.

Interactive Workshops: Bridging Artistry

and Education

Interactive workshops are becoming a cornerstone

of experiential luxury in the UAE, inviting

clients to engage directly with the creative

process. These sessions, often held in

stylish ateliers and design studios, provide a

behind-the-scenes look into the artistry and

sustainability efforts behind each collection.

In cities like Abu Dhabi and Dubai, local and

international brands host workshops that

highlight eco-friendly production techniques

and innovative design practices. Attendees

not only learn about intricate craftsmanship

but also gain insights into sustainable material

sourcing and ethical manufacturing—

building trust and setting new industry standards.

The luxury sector in the United Arab

Emirates (UAE) is undergoing a

transformative shift-from a focus on

rare materials and exclusive labels

to creating immersive, personalized experiences

that resonate with today’s discerning

clientele. As global brands reimagine

their value propositions, experiential luxury

is emerging as a key differentiator. This approach,

centered on personalized fittings,

interactive workshops, sustainable sourcing

tours, and digital innovation, is setting new

benchmarks for ethical and engaging customer

interactions in the UAE.

Personalized Fittings: Redefining Client

Relationships

In the UAE, luxury brands are elevating personalized

fittings to an art form. High-end

maisons offer bespoke consultations where

every detail—from fabric selection to final

tailoring—is co-created with the client. This

intimate process transforms a simple purchase

into a collaborative journey, forging

deeper emotional connections and reinforcing

brand loyalty. In bustling fashion hubs


75

LUXURY EXPERIENCE

Sustainable Sourcing Tours: Transparency as a New

Standard

Sustainability is now a non-negotiable pillar of modern

luxury, with UAE brands offering exclusive sourcing

tours to showcase their commitment to ethical practices.

By inviting clients to visit production facilities,

from responsibly managed raw material farms to cutting-edge

eco-friendly manufacturing units, these tours

emphasize transparency and accountability. In the

UAE, where artisanal heritage meets modern innovation,

luxury retailers curate tours of local ateliers and

sustainable production centers. These experiences reveal

the rigorous standards behind each product and

foster dialogue about environmental responsibility—a

topic gaining prominence in both regional and international

media.

Digital Integration: Merging Innovation with Tradition

Advancements in digital technology are redefining the

luxury experience in the UAE, blending innovation with

time-honored traditions. Augmented reality (AR) and

virtual reality (VR) create immersive virtual showrooms

and interactive activations, allowing clients to explore

collections and production processes from their own

environments. This reduces the need for resource-intensive

physical displays. Leading international brands

leverage these technologies to extend their reach and

offer eco-conscious alternatives to traditional presentations.

In the UAE, digital activations are on the rise, with

luxury retailers showcasing virtual experiences that

complement in-store offerings and provide clients with

comprehensive, modern engagement.

Experiential Luxury in the UAE: A Regional Perspective

The UAE’s luxury market is embracing global trends

while adding its own distinct flair. Dubai, a nexus for

opulent experiences and avant-garde design, stands

out due to its innovative initiatives like the Dubai Design

District (d3), which bridges traditional craftsmanship

with modern sustainability practices. Its thriving

luxury market uniquely combines global trends with

the region’s artisanal heritage, making it a leader in


redefining experiential luxury. Local initiatives, such as

exclusive couture sessions in d3, merge the region’s artisanal

heritage with contemporary sustainability practices.

These curated experiences offer personalized

fittings, creative workshops, and immersive tours of

local production hubs, where sustainable methods are

showcased alongside traditional craftsmanship. This

innovative blend positions the UAE as a pivotal market

for brands aiming to captivate a clientele that values

ethical practices and tailored experiences.

The Future of Experiential Luxury

As the luxury landscape evolves in the UAE, the focus

is shifting from the allure of exclusive materials to

the richness of client experiences. By integrating personalized

fittings, hands-on workshops, transparent

sourcing tours, and cutting-edge digital innovations,

brands are redefining what it means to deliver luxury

in the modern era. This transformation presents significant

opportunities for B2B stakeholders, opening new

avenues for differentiation, enhanced customer loyalty,

and sustainable growth.

For industry leaders and innovators, the message is

clear: the future of luxury lies not in the product alone

but in the experience it creates. This narrative emphasizes

authenticity, ethical design, and a deep connection

with the client. As the UAE continues to embrace

these trends, the path forward is illuminated by a commitment

to crafting experiences that are as meaningful

as they are memorable.


77

THREADS

ELENA VELEZ’S

“LEECH” COLLECTION:

EMBRACING THE

SHADOW WOMAN

At New York Fashion Week, designer Elena Velez unveiled

her Fall/Winter 2025 collection, titled “LEECH”, captivating

audiences with a profound exploration of the multifaceted

feminine identity. This collection delves into the dualities of

womanhood, presenting a muse who embodies both light

and shadow, strength and vulnerability.

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The show transported attendees to a

mystic nautical realm. Held at Artechouse,

the venue was transformed

with dim lighting, projections of

fog-laden seashores, and jagged rock installations,

creating an immersive experience

that echoed the collection’s themes. The ambiance

was further enriched by the sounds

of crashing waves, enveloping guests in a

world where the boundaries between reality

and myth blurred.

Sustainable Artistry in Design

Velez’s commitment to sustainability is evident

in her choice of materials and craftsmanship.

The collection features garments

crafted from repurposed maritime materials

such as tattered sails and tangled fishnets,

transformed into high-fashion pieces. This

approach not only reduces waste but also

infuses each garment with a unique history,

aligning with the collection’s narrative of

transformation and resilience.


79

THREADS

Exploring the Duality of Femininity

“LEECH” challenges conventional perceptions

of femininity by embracing its inherent

contradictions. Velez describes her muse as

“both Eve and the serpent, both the sailor

and the siren,” highlighting a figure fully integrated

with her shadow self. This theme is

reflected in designs that balance seduction

and innocence, beauty and terror, inviting

viewers to reconsider traditional narratives

surrounding womanhood.

A Palette Inspired by the Sea

The color scheme draws heavily from maritime

influences, with deep oceanic blues,

seaweed greens, and the muted grays of

stormy skies. These hues are complemented

by textures reminiscent of the sea, such

as flowing fabrics that mimic the movement

of water and structured elements that evoke

the strength of nautical vessels. This cohesive

palette reinforces the collection’s connection

to its maritime inspiration.


THREADS

Empowering Through Fashion

Velez’s work continues to push boundaries,

offering a platform for discussions about

the complexities of female identity. By integrating

sustainable practices with powerful

storytelling, the “LEECH” collection not only

makes a statement in the fashion world but

also contributes to a broader conversation

about the roles and representations of women

in society.

In “LEECH,” Elena Velez masterfully intertwines

sustainable design with a deep exploration

of the feminine psyche, presenting

a collection that is as thought-provoking as it

is visually stunning.


81

INTERIOR

ELEVATING INTERIOR DESIGN:

HADDOU/DUFOURCQ’S TRAMA COLLECTION

FOR MONDE SINGULIER

The intersection of design, craftsmanship, and storytelling finds its pinnacle in the TRAMA

Collection, a collaboration between the Paris-based design duo HADDOU/DUFOURCQ and

Monde Singulier, a premium marketplace for curated interior designs. This collection is a

testament to the art of creating timeless interiors, offering furniture and lighting solutions that

seamlessly blend functionality and sculptural artistry.

82 Mar 2025

www.magzoid.com

For interior designers, architects, and curators seeking

standout pieces that redefine space, the TRAMA Collection

represents a unique opportunity to explore the intersection

of geometric precision and evocative aesthetics.

The TRAMA Collection: A Detailed Overview

The TRAMA Collection showcases a range of meticulously designed

furniture and lighting, each piece offering a unique perspective

on form and function. These pieces are crafted to harmonize

with diverse interiors while introducing an element of refined

sophistication.

• Armchair: Minimalist lines and ergonomic design create an elegant

seating solution that embodies both comfort and visual

appeal.

• Chandelier: A centerpiece of geometric beauty, the chandelier

plays with light and shadow, adding drama and depth to any

space.

• Coffee Table: A functional masterpiece combining sculptural

elements with practicality, ideal for both commercial and residential

use.

• Floor Lamp: Sleek and versatile, this piece provides a modern

lighting solution for various interior settings.

• Paravent Floor Lamp: A multifunctional design that doubles as

a room divider and lighting fixture, perfect for creating distinct

zones within open spaces.

• Wall Lamp: A bold statement piece designed to project intricate

patterns of light, enhancing ambiance with a touch of artistry.

• Mirror: A reflective marvel with clean architectural lines, serving

as both a functional object and a design accent.

Crafted from lacquered wood in a serene oyster white palette,

the TRAMA Collection is as timeless as it is versatile, effortlessly

complementing contemporary and classic interiors alike.


83

INTERIOR

Craftsmanship Rooted in Philosophy

At the heart of HADDOU/DUFOURCQ’s approach is a commitment

to exploring the balance between fullness and emptiness,

light and shadow. This philosophy creates pieces that

are not just objects but narratives, each contributing to the

overall story of the space it inhabits.

Handmade in Portugal, the collection emphasizes artisanal

craftsmanship, with every detail meticulously executed

to ensure quality and longevity. This dedication to excellence

aligns with Monde Singulier’s mission to curate and provide

exclusive designs that elevate interior spaces.


A Partnership for Visionaries

Monde Singulier, known for its curated selection of collectible

designs, serves as a bridge between visionary creators and

discerning buyers. The TRAMA Collection exemplifies this

mission by offering interior professionals a suite of pieces that

inspire creativity and elevate their projects.

For B2B stakeholders—whether in hospitality, retail, or

high-end residential development—the collection offers

adaptable solutions that seamlessly integrate into bespoke

environments. The versatility of the TRAMA Collection ensures

that it can enhance spaces ranging from modern minimalism

to opulent grandeur.

Why the TRAMA Collection Matters

The TRAMA Collection is more than a series of furniture and

lighting—it’s a statement on the future of interior design. By

merging artistic expression with practical functionality, HAD-

DOU/DUFOURCQ and Monde Singulier have created a collection

that resonates with the evolving demands of today’s

design landscape.

Key reasons why this collection is essential for professionals:

1. Timeless Aesthetic: The clean lines and geometric precision

ensure enduring relevance across trends.

2. Adaptability: Its neutral tones and versatile forms make it

suitable for a variety of interior styles and functions.

3. Artisanal Craftsmanship: Handmade in Portugal, the collection

reflects the highest standards of quality.

4. Narrative Design: Each piece tells a story, contributing to

spaces that feel curated and intentional.

Applications in Commercial and Residential Spaces

For interior designers and architects, the TRAMA Collection

offers significant opportunities to enhance projects. In luxury

hotels, the collection can serve as both functional furniture

and artistic focal points. In upscale retail environments, the

pieces create an inviting atmosphere that aligns with brand

aesthetics. For residential clients, the collection offers a way

to transform living spaces into personal art galleries.

HADDOU/DUFOURCQ’s TRAMA Collection for Monde Singulier

redefines what it means to curate a space. By combining

geometric elegance with narrative depth, the collection

invites professionals to reimagine their approach to design.

Whether you’re crafting a boutique hotel, a luxury residence,

or a sophisticated office, the TRAMA Collection provides tools

to make a lasting impression.


85

CONVERSATION

IN CONVERSATION WITH UVNT ARTIST

ADELA

A N G U L O


Q: Your work delves into the limits of painting and its

associated language. Could you elaborate on how you

approach redefining these boundaries in your practice?

I am obsessed with limits in general. In painting, there are

also limits because we can define it, many times to define

is to limit in some way. I conceive limits as reference points

both inside and outside the canvas. I am interested in how

the pictorial image is constructed through them: they can

already be imposed by the support itself, for example, or I

can impose them on the canvas with the painting material.

Redefining limits is not easy, but one can always play with

them and question them.

Q: You mention seeking the “most tender truths” in both

painting and life through sensitivity and affection. How

do these elements manifest in your creative process and

finished works?

Everything that happens in the studio resembles many of the

simple and essential things that we do in our lives as people

in actions and thoughts. During the creation process, many

of those things happen, the important things occur. The final

result, the painting, is actually an excuse for me. Any manual

work involves direct contact with the material: there is

attention, care, delicacy, timing, waiting... When you let the

paint dry, a wait is born. When something doesn’t work, you

think about why or a solution. Lifting a very large painting is

heavy; it is an effort to do it. When I am saturated with seeing

a painting, I hide it, switch to another, or leave the studio.

There is always a dialogue with the pieces, and that is why

they become sensitive bodies that relate.

Q: Having graduated in Fine Arts from the University of

Castilla La Mancha in Cuenca, how has your academic

experience influenced your artistic development and exploration?

I arrived unexpectedly and was very lucky with my university.

Having my own workspace allowed me to develop my

practice and my pictorial research mainly. I learned a lot

from my peers and the synergies that were created around.

The environment of the city of Cuenca also had a notable

influence, especially my frequent visits to the Museum of

Spanish Abstract Art where pieces by some of my pictorial

references are exhibited.

Q: You’re interested in the dialogue between subjects,

their roles, and their temporality. How do you convey

these interactions within your paintings?

In relation to the above regarding the dialogue with the material,

the interactions with it and what happens in the studio,

honestly, I believe my intention is not always to convey it but

to use it as a starting point or theme of the work. In some

way, I tell things, but I do not impose them. I only speak

silently with the paint. The tiny is important, but many times

it is not seen.

Q: In your work, you aim to question and rethink the

historical burden of painting. What methodologies or

perspectives do you employ to challenge traditional conceptions

within the art form?

This is very much related to the limits of painting! It consists

of questioning what painting is and what is not, how far it

goes. Many times I produce pieces that are constructed with

pictorial materials but I do not use a brush. I am really interested

in looking from another perspective. There are some

established things (or methodologies) that have been built

a long time ago from pillars that are not wrong but perhaps

obsolete. I believe that painting is a practice with a timeless

character: it remains alive but evolves as we do as people

and society. Therefore, the conception of contemporary

painting cannot be the same as before.


87

INTERIORS

NKYINKYIM:

THE NEW STANDARD IN MODULAR DE-

SIGN BY USM AND ARMANDO CABRAL

The collaboration between USM Modular Furniture and Armando Cabral

has introduced a fresh perspective to the world of design. The NKYINKYIM

Collection combines USM’s signature modular approach with Cabral’s deep

connection to his West African heritage, creating a unique furniture line that

blends culture, craftsmanship, and adaptability.


This partnership not only delivers

functional furniture solutions but also

showcases how storytelling can elevate

design, making it particularly

relevant for businesses, interior designers,

and retailers seeking to stand out in a competitive

market.

Cultural Storytelling Meets Functional Design

The name “Nkyinkyim” comes from an

Adinkra symbol representing resilience,

progress, and adaptability. These values

align with both Cabral’s creative vision and

USM’s legacy of creating flexible, high-quality

furniture systems.

For businesses, this collection demonstrates

the value of cultural narratives in

building products that resonate emotionally

with clients and consumers. By weaving

heritage into modern design, the collection

provides a meaningful point of differentiation

that engages diverse audiences.

Key Pieces Designed for Versatility

The NKYINKYIM Collection consists of several

standout pieces that offer businesses

and designers an opportunity to integrate

practical yet visually striking furniture into

their spaces:

• Winding Bookshelf: The bookshelf’s design

reflects the Nkyinkyim symbol with its

dynamic, modular form. Built with USM’s

precision engineering, it’s perfect for

showcasing books or merchandise in a

way that draws attention.

• Platform Bed: Offered in a warm orange

finish, this bed includes built-in nightstands,

making it an excellent choice for

boutique hotels or showrooms seeking

functional luxury.

• Lounge Chair: Upholstered in olive green

fabric with patterned cushions, the chair

is both comfortable and stylish—ideal for

lounges, waiting areas, or high-end retail

spaces.

• Side Table & Valet Wardrobe Stand:

Compact and versatile, these pieces are

practical for spaces like lobbies, dressing

rooms, or as part of curated displays in

retail settings.


89

INTERIORS


Why It Works for B2B

The NKYINKYIM Collection is not just furniture—it’s an investment

in storytelling and adaptability. Its modular nature

allows businesses to reconfigure pieces to meet changing

needs, while its cultural significance makes it a conversation

starter.

For design firms, it provides an opportunity to integrate elements

of cultural symbolism into projects without sacrificing

modern aesthetics. For retailers, the bold designs and colors

help create memorable environments that stand out to customers.

USM’s proven track record of durability and functionality

ensures that the collection is not only visually appealing but

also built to withstand the demands of commercial use.

Immersive Showcase at USM Soho

The collection debuted during New York Fashion Week with

an immersive display at the USM Soho showroom. Alongside

the furniture, the showcase included items from Cabral’s A

CASA home collection, offering a complete lifestyle experience.

This integration of furniture and complementary products

highlights how businesses can create cohesive environments

that blend storytelling with functionality—a key takeaway for

those in retail, hospitality, and event design.

Viewing and Availability

The NKYINKYIM Collection is available for viewing at the

USM Soho showroom until May 1, 2025. Designers, architects,

and business owners are encouraged to explore the

pieces in person to fully appreciate their craftsmanship and

versatility.

A Lesson in Innovation

This collaboration between USM and Armando Cabral offers

valuable insights into how businesses can innovate by combining

tradition with modernity. The NKYINKYIM Collection is

a masterclass in creating products that are functional, meaningful,

and marketable—qualities that resonate strongly in

today’s design-focused industries.

For businesses looking to inspire, engage, and adapt, the

NKYINKYIM Collection sets a benchmark in design excellence.

Don’t miss the opportunity to incorporate this collection

into your next project or space.


91

CONVERSATION

ALEJANDRO

JAVALOYAS

Their films operate beyond straightforward

storytelling, relying instead on atmosphere,

mood, and an eerie, intangible quality that

activates the work at a deeply emotional and

even spiritual level. This same approach informs

my paintings, where I seek to evoke

presence, tension, and a certain sense of

the uncanny.

Secondly, many of these films serve as

a counterpoint to postmodern immediacy,

embracing slowness, intransigence, and the

passage of time as both a formal and thematic

element. They don’t just unfold over

time—they are about time. Ironically, painting

is a static medium, yet my expanded painting

practice engages with the idea of time in

multiple ways. Through motifs like circularity,

rotation, gradients, and the physical bending

of the canvas, I explore transformation—

something that can only truly exist across the

time dimension. My work attempts to visualize

that process of change, echoing the way

these filmmakers emphasize duration, presence,

and the unfolding of moments.

Q: You hold a degree in Film Directing

from ESCAC and later pursued a master’s

in painting with Turps Banana. How has

your background in film influenced your

approach to visual arts, particularly in

your abstract practice?

Film and visual arts have always been two of

my biggest passions. While they might seem

like entirely different disciplines with distinct

mediums, my gravitation toward minimalism

across artistic fields has created an unexpected

bridge between them.

My exposure to filmmaking and my deep

engagement with cinema have influenced

my approach to painting in two fundamental

ways. First, during my years at ESCAC,

I was particularly drawn to filmmakers from

the second half of the 20th century who

sought to dissolve traditional narrative structures—the

classic three-act storytelling

model—in favor of other cinematic tools.

Directors like Michelangelo Antonioni, Chris

Marker, Alain Resnais, Jean-Luc Godard, as

well as more contemporary figures like Béla

Tarr, Andrei Tarkovsky, David Lynch, and Michael

Haneke, shaped my artistic sensibility.

Q: Your technique involves manipulating

beech plywood to create convex

canvases. What inspired you to explore

this medium, and how does the physical

transformation of the canvas enhance the

thematic depth of your work?

In my work, I bend beech plywood through a

hot-pressing process to create convex canvases

that resemble the arc of an incomplete

circumference. This exploration began years

ago with my drawings, which were initially

done on paper—often using old book pages

and book covers. My primary intervention at

the time involved punching holes into them,

playing with the absence of material as much

as with the presence of marks. I was particularly

drawn to the lightness and subtle curvature

of an A4 sheet leaning against a wall.

That simple form—the gentle bending of a

page resting on the floor—stayed with me. It

eventually led me to reconsider the convention

of flat stretchers hanging parallel to the

wall, setting me on a path toward bending as

a structural and conceptual device.

Bending operates on three levels within

my practice.

First, bending plywood—a material that is

traditionally flat—is a way to crystallize my

process, making my intervention physically

evident. The final shape is unexpected and

unconventional, emphasizing the material’s

transformation rather than simply using it as

a neutral support.


Second, bending allows me to escape

the rigid conventions of traditional painting,

pushing my work into the realm of expanded

painting. It opens a door for my pieces to

exist somewhere between painting, object,

sculpture, and installation—blurring disciplinary

boundaries and embracing spatial

concerns.

Lastly, bending enables me to achieve circular

supports, reinforcing a central theme

in my practice. My minimalist paintings often

incorporate circular motifs—dots, holes, ellipses,

circumferences—but even when the

composition consists of a simple color field,

the curvature of the support itself carries that

sense of circularity.

Q: Circles and spheres are prominent in

your art, both in form and symbolism.

Could you discuss the philosophical and

aesthetic significance of these shapes in

your pieces?

Recently, I’ve come to understand that my

work is not only about form and space but

also about time. The circularity present in my

paintings is, in many ways, a visualization of

time itself.

While Western traditions often conceive

of time as linear—a continuous progression

from past to future—many cultures and

philosophies embrace cyclical or nonlinear

models. In Hindu and Buddhist cosmologies,

time is an endless cycle of creation and

dissolution. Indigenous worldviews often describe

time as a spiral, where past, present,

and future interact dynamically rather than

existing as fixed points on a line. The ancient

Mayan calendar, with its interlocking

cycles, further challenges the idea of time as

a singular, forward-moving force. Even within

Western thought, Nietzsche’s concept of

eternal recurrence suggests a world where

time loops indefinitely, repeating itself in an

infinite cycle.

Within this framework, my work becomes

a meditation on the circular nature of time.

The bending of my supports and the repetition

of circular motifs are not simply explorations

of shape and materiality; they point to

a reality where time doesn’t just advance but

folds back onto itself, loops, and re-emerges.

The holes in my paintings are not mere

voids; they are disruptions in time, absences

that assert themselves as presences. Similarly,

my floor-based panoramas challenge

the conventional way we experience historical

or narrative overviews. Rather than

presenting a linear sequence, they immerse

the viewer in a space where past and future

coexist, without a clear beginning or end.

Through these material and conceptual explorations,

my work seeks to unsettle the

conventional Western perception of time,

proposing an alternative that is fluid, recursive,

and suspended between states of becoming.

In this sense, my paintings share an

affinity with the immanent temporality of the

films I mentioned earlier—works that resist

immediacy, unfold at their own pace, and

ask us to reconsider how we perceive and

experience time itself.

Q: During your residency at LA BIBI gallery

in Mallorca, you developed a body of

work exhibited at the Far de ses Coves

Blanques. How did this experience influence

your artistic evolution, and what

themes did you explore during this period?

The residency at La BIBI Gallery was an incredibly

transformative experience for me.

The space itself—a beautifully renovated

old warehouse in Establiments, a small village

just outside Palma—provided the perfect

environment for creation. Nestled in

the countryside with breathtaking views of

the surrounding fields and the Serra de Tramuntana

mountains, the setting was nothing

short of inspiring. It’s the kind of place that

makes you slow down, pay attention, and

absorb your surroundings in a way that directly

feeds into your work.

Coming into the residency, I had meticulously

planned my approach. I arrived with

numerous sketches and studies from my

studio in Toulouse, aiming to execute a new

body of work as efficiently as possible. I was

conscious of the limited time—one month

flies by in a residency setting—and I wanted

to make the most of every moment. However,

within the first few days, something unexpected

happened. The vast, open skies

visible from the east-facing windows of the

studio completely shifted my focus. The sunrises

were spectacular, casting delicate gradients

across the sky, subtly changing by the

minute. I found myself mesmerized by these

shifts in color and light, and before I knew it,

they had begun to seep into my work.

As a result, my paintings took on a different

tone than what I had been working on

in Toulouse. I moved away from the deep,

dark block colors that had defined my recent

work and instead embraced more desaturated,

nuanced gradients that seemed to echo

the surrounding landscape. The natural light

in the studio—streaming in through its massive

windows and glass roof—amplified this

process. It was a stark contrast to my usual

routine back home, where daily responsibilities,

my job, my dog, and social commitments

often divided my focus. At La BIBI,

the semi-isolation and uninterrupted time allowed

me to explore new ideas more freely,

take risks, and push my practice further.

This period of total immersion ultimately

led to a body of work that was not only more

responsive to its environment but also more

playful and expansive in its approach. The

pieces I created during the residency—later

exhibited at Far de ses Coves Blanques—

marked a turning point in my practice, reaffirming

the importance of place, light, and

time in my artistic process.

Q: Your work delves into the tension between

form and figure, background and

surface, and positive and negative space.

How do you navigate these dualities in

your creative process, and what challenges

arise in balancing these elements?

My gravitation toward minimalism across artistic

fields has been a defining aspect of my

practice. I remember reading an interview

as a teenager with Arvo Pärt, the Estonian

composer, where he said, “I had to get rid

of everything unnecessary to save myself.”

That deeply resonated with me, and in many

ways, it encapsulates the philosophy that

underpins my work.

My current body of work is the result of an

active effort to strip away the unnecessary—

the trivial, the flashy, the gimmicky—in order

to create charged, memorable, and iconic

images using as few elements as possible.

Anne Truitt put it perfectly: “I’ve struggled

all my life to get maximum meaning in the

simplest possible form.” That journey, over

time, led me to a practice that operates with

extreme restraint. When you remove most

painterly gestures and motifs, you’re left with

what initially seems like very little—a color

field, an expanse of surface. But it’s at that

moment, when everything has been reduced

to its essence, that you begin to notice what

was always there yet previously unseen: the

negative space, the hole, the absence, the

canvas itself as an active element.

This tension between form and figure,

background and surface, presence and absence,

is at the core of my creative process.

I navigate these dualities by treating absence

not as an emptiness but as a charged

space—something that holds meaning

through its very withdrawal. Byung-Chul

Han wrote, “Beauty is not what stands out

or asserts itself, but what recedes or yields.

Beauty is not what is fixed, but what floats.

Beautiful are the things that bear traces of

nothingness, that contain within them the

marks of their own end, the things that are

not equal to themselves. Beauty is not the

duration of a state, but the fleetingness of a

transition. Beauty is not total presence, but a

here covered by an absence.”

That idea of beauty as something ephemeral,

transitional, and self-effacing is crucial

to my approach. The biggest challenge

in working with these ideas is achieving a

balance—allowing the work to be reductive

without feeling empty, minimal without being

cold, restrained without becoming rigid. The

key is in the tension itself: in knowing when to

let a form emerge and when to let it dissolve,

when to make a mark and when to leave

space for what is unspoken.


93

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