Finance World Magazine | Edition: March 2025
The UAE continues to solidify its position as a global financial leader, with innovation playing a key role in shaping its economic landscape. In the March edition of Finance World, we explore “The Future of Wealth and Innovation in the UAE,” shedding light on the evolving financial ecosystem and the transformative forces driving growth. This edition delves into how WealthTech, family offices, and sovereign wealth funds are reshaping wealth management and investment strategies, ensuring long-term financial sustainability. Our cover story features Mansoor Alfalasi, CEO of Dubai Taxi Company (DTC), who shares his strategic vision for 2025. He discusses DTC’s commitment to innovation, sustainability, and smart mobility, along with efforts to reduce its carbon footprint. From integrating advanced technologies to enhancing customer service, Alfalasi outlines how DTC is redefining urban transportation in Dubai. This edition also celebrates extraordinary leadership in healthcare with our exclusive Power List of the Top 50 leaders driving innovation in the industry. From AI-driven treatments to transformative patient care solutions, these changemakers are setting new benchmarks for medical excellence in the region.
The UAE continues to solidify its position as a global financial leader, with innovation playing a key role in shaping its economic landscape. In the March edition of Finance World, we explore “The Future of Wealth and Innovation in the UAE,” shedding light on the evolving financial ecosystem and the transformative forces driving growth. This edition delves into how WealthTech, family offices, and sovereign wealth funds are reshaping wealth management and investment strategies, ensuring long-term financial sustainability.
Our cover story features Mansoor Alfalasi, CEO of Dubai Taxi Company (DTC), who shares his strategic vision for 2025. He discusses DTC’s commitment to innovation, sustainability, and smart mobility, along with efforts to reduce its carbon footprint. From integrating advanced technologies to enhancing customer service, Alfalasi outlines how DTC is redefining urban transportation in Dubai.
This edition also celebrates extraordinary leadership in healthcare with our exclusive Power List of the Top 50 leaders driving innovation in the industry. From AI-driven treatments to transformative patient care solutions, these changemakers are setting new benchmarks for medical excellence in the region.
Transform your PDFs into Flipbooks and boost your revenue!
Leverage SEO-optimized Flipbooks, powerful backlinks, and multimedia content to professionally showcase your products and significantly increase your reach.
GROW YOUR
BUSINESS
We make Short / Long Term
Investments in Growing Businesses
info@wasayainvestments.com
www.wasayainvestments.com
SUBSCRIBE NOW
POWER ISSUES
Contact us at: +971 58 591 8580
www.thefinanceworld.com | subscribe@thefinanceworld.com
Editor’s Note Note
EDITORIAL
Ambrish Agarwal, ambrish@thefinanceworld.com
Ayushi Sharma, ayushi@mcfillmedia.com
DESIGN
Hassan Khan, hassan@mcfillmedia.com
Nauman Khan, nauman@mcfillmedia.com
EDITORIAL
Ambrish Agarwal, ambrish@thefinanceworld.com
Ayushi Sharma, ayushi@mcfillmedia.com
STUDIO AND PRODUCTION
Mommina Asif, mommina@mcfillmedia.com
DESIGN
Hassan Khan, hassan@mcfillmedia.com
COMMERCIAL (EVENTS & ADVERTISING)
Nauman Khan, nauman@mcfillmedia.com
Sakshi Lalwani
+971 58 596 6036, sakshi@mcfillmedia.com
STUDIO AND PRODUCTION
Abhinay Mommina Bhartiya Asif, mommina@mcfillmedia.com
+971 58 596 4066, abhinay@mcfillmedia.com
COMMERCIAL (EVENTS & ADVERTISING)
Sakshi Lalwani
PARTNERSHIPS
+971 58 596 6036, sakshi@mcfillmedia.com
Khwahish Waghnani, khwahish@mcfillmedia.com
Abhinay Bhartiya
+971 58 596 4066, abhinay@mcfillmedia.com
DISTRIBUTION
PARTNERSHIPS
Ashish Kumar, ashish@mcfillmedia.com
Khwahish Waghnani, khwahish@mcfillmedia.com
GENERALDISTRIBUTION
Advertisement, advertise@thefinanceworld.com
Ashish Kumar, ashish@mcfillmedia.com
Press Release, feature@thefinanceworld.com
News, news@thefinanceworld.com GENERAL
Partnerships, partnerships@thefinanceworld.com
Advertisement, advertise@thefinanceworld.com
Public Relations, Press pr@thefinanceworld.com
Release, feature@thefinanceworld.com
News, news@thefinanceworld.com
Partnerships, partnerships@thefinanceworld.com
Public Relations, pr@thefinanceworld.com
The Publisher has taken all reasonable steps to ensure the accuracy of the
content at the time of publication. However, The Publisher accepts no
liability for any errors, omissions, or inaccuracies within this publication.
The views and opinions The Publisher expressed has do taken not all necessarily reasonable steps reflect to ensure those the of The accuracy of the
Publisher. Readers are content encouraged at the time to seek of publication. professional However, advice The before Publisher acting accepts no
on any information provided, liability for as any the errors, content omissions, for general or inaccuracies reference within and this may publication.
The views and opinions expressed do not necessarily reflect those of The
not apply to individual circumstances. All trademarks, logos, and intellectual
Publisher. Readers are encouraged to seek professional advice before acting
property rights featured
on any
in this
information
publication
provided,
are acknowledged
as the content is for
and
general
remain
reference
the
and may
property of their respective not apply to owners. individual No circumstances. part of this All publication trademarks, logos, may and be intellectual
reproduced, stored, or property transmitted rights featured in any in this form publication without are the acknowledged prior written and remain the
consent of The Publisher. property All rights of their reserved. respective owners. No part of this publication may be
reproduced, stored, or transmitted in any form without the prior written
consent of The Publisher. All rights reserved.
One way to keep momentum going is
to constantly have greater goals.
Editor’s Note
The UAE continues to solidify its position as a global
financial leader, with innovation playing a key role in
shaping its economic landscape. In the March edition
of Finance World, we explore “The Future of Wealth and
Innovation in the UAE,” shedding light on the evolving
financial ecosystem and the transformative forces driving
growth. This edition delves into how WealthTech, family
offices, and sovereign wealth funds are reshaping wealth
management and investment strategies, ensuring long-term
financial sustainability.
Our cover story features Mansoor Alfalasi, CEO of Dubai
Taxi Company (DTC), who shares his strategic vision for 2025.
He discusses DTC’s commitment to innovation, sustainability,
and smart mobility, along with efforts to reduce its carbon
footprint. From integrating advanced technologies to enhancing
customer service, Alfalasi outlines how DTC is redefining
urban transportation in Dubai.
In addition, we bring you insightful opinion pieces from
industry leaders. Kush Ahuja explores global trade trends
and their impact on business strategy, analyzing how shifting
trade dynamics are influencing financial decision-making.
Meanwhile, Dr. Yasar Jarrar examines the GCC’s transition
from an oil-dependent economy to a technology-driven
powerhouse, highlighting the region’s significant investments
in AI and digital transformation.
This edition also celebrates extraordinary leadership
in healthcare with our exclusive Power List of the Top 50
leaders driving innovation in the industry. From AI-driven
treatments to transformative patient care solutions, these
changemakers are setting new benchmarks for medical
excellence in the region.
MCFILL MEDIA MCFILL & MEDIA &
PUBLISHING PUBLISHING GROUP GROUP
Ambrish Agarwal, Editor in Chief
Ambrish Agarwal, Editor in Chief
Published by and © McFill Media & Publishing Group FZE LLC
Published by and © McFill Media & Publishing Group FZE LLC
Mar 2025 www.thefinanceworld.com 7
Contents Mar
2025
COVER STORY
ENERGY
P92 | ADNOC’s Strategy for Driving
Energy Innovation in the UAE
ADNOC is driving energy innovation by investing
in AI, low-carbon solutions, and advanced
technologies.
OPINION
P30 | Innovation in Motion
Our cover story highlights Mansoor Alfalasi, CEO of Dubai Taxi Company
(DTC), he shares valuable insights into the company’s strategic vision for
2025.
BANKING
P22 | Digital-Only Banks in the UAE: Are They
the Future of Banking?
Digital-only banks in the UAE are redefining banking with seamless, techdriven
experiences.
P140 | Global Trade Trends and
Their Impact on Business Strategy
Valuable opinion piece on how global trade trends
are reshaping business strategies by Kush Ahuja.
8 www.thefinanceworld.com Mar 2025
INVESTMENT
POWERLIST
P134 | How Public-Private Partnerships Drive
Major Infrastructure Projects in the UAE
Public-private partnerships in the UAE are accelerating major
infrastructure projects, combining government vision with private sector
innovation for sustainable growth.
INTERVIEW
P38 | Top 50 Healthcare
Trailblazers in the UAE
This list celebrates the very best leaders in the
UAE’s healthcare industry.
WHEELS
P124 | ECI Launched Xport Xponential to Boost
P138 | 2025 Omoda E5
National Exports
Raja Al Mazrouei, CEO of Etihad Credit Insurance, discussed the launch
of Xport Xponential and its impact on boosting national exports.
The 2025 Omoda E5 is set to redefine the electric
vehicle market with its cutting-edge design,
impressive performance, and advanced features.
Mar 2025 www.thefinanceworld.com 9
Investment
Source: Ai generated
Collectibles have steadily grown as an appealing asset class within the alternative investment landscape.
The Art of Wealth:
How Investors are
Diversifying Through
Art and Collectibles
Investors in UAE are Exploring Art
and Collectibles to Secure and Expand
their Wealth.
Investing in art and collectables has
become a growing trend among UAE
investors seeking diversification and
stability. As traditional markets face volatility,
tangible assets like fine art, rare
coins, vintage watches, and classic cars
are gaining prominence for their potential
to preserve wealth and yield significant
returns. With Dubai emerging as a cultural
hub, hosting prestigious art fairs like Art
Dubai and offering tax-free incentives,
the region attracts global collectors and
investors alike. This approach aligns with
the UAE’s emphasis on innovation and
luxury, making it a prime destination for
high-net-worth individuals exploring alternative
investment opportunities. Art and
collectibles are reshaping wealth management
in the UAE’s evolving economy.
10 www.thefinanceworld.com Mar 2025
The United Arab Emirates (UAE) has
established itself as a major player
in the global art and collectables
market, aligning with its broader strategy
of economic diversification. In 2018, the
Middle East contributed approximately
$92.7 billion to the global art market, a
figure projected to rise to $111 billion
by 2023. Dubai, as a regional hub, has
become a focal point for art investment.
Events like Art Dubai, which highlights
emerging and established artists, play
a crucial role. The 2023 edition of Art
Dubai had an economic impact of AED
143 million, reflecting the city’s importance
in the global art scene.
Christie’s Dubai Auction Highlights
Christie’s Dubai has significantly enhanced
the United Arab Emirates’ position within
the global art market. In April 2023, the
auction house announced the sale of a
Richard Mille RM69 watches for $1.5 million,
reflecting a strong interest in high-value
collectables. During the preceding twelve
months, Christie’s Dubai recorded total
sales amounting to approximately $2.15
million. This achievement illustrates the
increasing attractiveness of the region
to international investors and collectors,
supported by its exceptional infrastructure
and governmental initiatives.
Government Support and Strategic
Investments
The UAE government has prioritised arts
and culture as integral to its economic
vision. Landmark initiatives such as the
development of Saadiyat Island in Abu
Dhabi underscore this commitment.
Saadiyat Island is home to renowned
institutions like the Louvre Abu Dhabi
and the forthcoming Guggenheim Museum,
which together cement the UAE’s
cultural significance on the global stage.
Additionally, free zones such as the
Dubai International Financial Centre
(DIFC) and Abu Dhabi Global Market
(ADGM) offer tailored infrastructure for
art transactions. These zones provide
tax incentives, a clear regulatory framework,
and logistical support, attracting
international galleries and collectors.
By integrating culture into its economic
strategy, the UAE has cultivated a thriving
ecosystem for art investment.
Economic Contribution of Art and
Collectibles
The market for art and collectables plays
a substantial role in the economy of the
United Arab Emirates. While specific
data for the year 2023 is not extensively
available, information derived from
prominent auction houses and cultural
events suggests a pattern of consistent
growth. For instance, the total sales
recorded by Christie’s Dubai, amounting
to $2.15 million in the preceding year,
indicate a flourishing market. Furthermore,
events such as Art Dubai and Abu
Dhabi Art serve as significant venues for
both regional and international artists,
thereby promoting tourism and facilitating
considerable economic activity.
Rise of Alternative Investments
Art and collectables are gaining prominence
as alternative investment assets
among high-net-worth individuals in the
UAE. The global art market is forecasted
to reach $64 billion by 2026, reflecting a
The arts sector is pivotal
in fostering societal
development at all levels.”
H.E. Sheikh Salem bin Khalid Al Qassimi,
UAE Minister of Culture and Youth
growing preference for tangible assets that
offer both financial and aesthetic value.
Collectables such as fine art, vintage
cars, and luxury watches are increasingly
being viewed as long-term stores
of value. For instance, rare watches like
those sold at Christie’s Dubai exemplify
how these assets can serve as lucrative
investments.
Fractional ownership platforms have
also emerged, making high-value art and
collectables more accessible. These platforms
allow investors to purchase shares
in masterpieces, diversifying portfolios
while lowering entry barriers.
Infrastructure and Free Zones: Catalysts
for Growth
The UAE’s robust infrastructure and
innovative free zones have been pivotal
in the growth of its art market. The
DIFC and ADGM stand out for providing
streamlined processes, tax benefits, and
tailored services for art businesses. These
free zones have attracted international
auction houses, galleries, and collectors
by offering a secure environment for
transactions and the physical storage of
art. Moreover, logistics companies in the
UAE have developed specialised services
for transporting and storing art and collectables,
ensuring high-value items are
handled with care. This seamless ecosystem
supports the art market’s expansion and
enhances investor confidence.
Challenges in the Art Market
Despite its rapid growth, the art and
collectables market faces challenges. Key
issues include valuation inconsistencies,
liquidity concerns, and difficulties in authentication.
These obstacles can deter
potential investors, emphasising the need
for enhanced transparency and regulation.
The UAE is proactively addressing
these challenges. Digital platforms are
being implemented to track provenance
and verify authenticity, ensuring buyers
have access to reliable information.
Partnerships with global art authentication
bodies further bolster confidence.
Additionally, education campaigns aimed
at collectors and investors are helping
to raise awareness about due diligence
when entering the market.
The UAE’s strategic investments and
policies have firmly established it as
a leading player in the global art and
collectables market. By fostering an environment
conducive to art investment,
the nation is simultaneously enriching
its cultural landscape and diversifying
its economy. As the art market evolves,
the UAE’s initiatives in free zones, infrastructure,
and digital platforms will
continue to attract global investors. While
challenges persist, the UAE’s proactive
measures and commitment to transparency
position it well for sustained
growth. Investors must remain informed
and strategic to fully capitalise on the
opportunities in this dynamic sector,
ensuring the UAE remains a global hub
for art and collectables.
Mar 2025 www.thefinanceworld.com 11
Funding & Investment News
UAE’s Pluto Secures
$4.1 Million Pre-Series
a Funding
Pluto, a UAE-based platform
for managing corporate cards
and expenses, has raised USD
4.1 million in a pre-Series A funding
round. The investment was led by
Rhino Ventures, alongside Born Capital
and Goanna Capital. Pluto’s solution
streamlines financial processes for
businesses, including budget management,
procurement, and spending
control. It serves several high-profile
clients, such as Property Finder and
Knight Frank, and aims to further
expand its services within the UAE’s
rapidly growing fintech sector.
Hub71 Welcomes 27 Global Tech Startups with
$145M Funding
Abu Dhabi’s Hub71 has welcomed
27 global tech startups into its
latest cohort, collectively raising
over $145 million in funding. This
expansion brings the total number of
ventures supported by Hub71 to 357. The
new startups, selected from more than
1,300 applications, represent leading
technology markets such as the USA,
UK, and Germany. Notable additions
include Vivan Therapeutics, a UK-based
precision medicine company pioneering
cancer research using AI and fruit fly
models, and Theion, a German startup
developing sustainable sulfur-based
batteries that store up to three times
more energy than traditional batteries.
One in three startups in the cohort
is based in the UAE, showcasing the
nation’s growing status as a global
entrepreneurship hub.
Qeen.ai Secures $10M in One of MENA’s Largest
Seed Investments
Mubadala Invests in
Apleona with Bain
Capital
Mubadala Investment Company
has announced a strategic investment
in Apleona, a leading
integrated facility management group
in Europe. This investment is part of
a consortium led by Bain Capital’s
Private Equity team in Europe, aiming
to support Apleona’s continued growth
and development. The collaboration
seeks to enhance Apleona’s position in
the European market, leveraging the
combined expertise and resources of
the consortium members. This move
highlights Mubadala’s commitment to
investing in top facility management
companies.
Dubai-based e-commerce startup
qeen.ai has raised $10 million in
one of the largest seed investments
in the MENA region. The funding,
led by Prosus Ventures, will support
the expansion of its AI-driven platform,
enhancing capabilities in content creation,
marketing, and sales. Founded in
2023 by former Google and DeepMind
employees, qeen.ai aims to provide
scalable AI solutions for e-commerce
businesses. The seed funding boosts
its total investment to $12 million,
helping the startup capitalize on the
rapidly growing e-commerce market
in the MENA region.
Daman Investments Partners with Société
Générale to Strengthen ESG Investing
Daman Investments has formed
a strategic collaboration with
Société Générale to enhance
its ESG (Environmental, Social, and
Governance) investment capabilities.
This partnership will allow Daman
to provide more sustainable investment
opportunities, responding to
the growing demand for responsible
investing in the region. The initiative
underscores Daman’s dedication to
integrating ESG principles into its
financial services, aligning with global
trends and meeting regulatory expectations
for responsible investing.
12 www.thefinanceworld.com Mar 2025
Egypt and UAE Explore ADNOC Investment in Natural Gas
During the World Government
Summit, Egypt and the UAE held
high-level discussions about
investment opportunities for ADNOC
(Abu Dhabi National Oil Company) in
Egypt’s natural gas sector. The meeting,
attended by Egypt’s Minister of
Petroleum Karim Badawi and UAE’s
Minister of Industry and Advanced
Technology Sultan Al Jaber, focused
on bolstering cooperation in areas
like gas supply security, research,
and exploration. ADNOC is planning a
significant expansion in Egypt, which
includes investments in the exploration
of natural gas and the establishment
of a joint venture, Arcius Energy. This
initiative is expected to play a key role
in enhancing energy cooperation between
the two nations, strengthening
economic ties, and ensuring greater
energy security in the region.
UAE Investment Conference in Vietnam to Boost
Bilateral Cooperation
The UAE Ministry of Economy is
organizing a large-scale investment
conference in Vietnam in
2025, aimed at fostering economic
cooperation and attracting investments
between the two nations. The event
will focus on a variety of sectors, including
AI, infrastructure, and energy,
highlighting the diverse opportunities
available for collaboration. The conference
is expected to feature key
international corporations, government
representatives, and industry leaders,
all working together to explore the
growing investment potential between
the UAE and Vietnam. This event is a
direct outcome of the UAE-Vietnam
Comprehensive Economic Partnership
Agreement (CEPA), which is designed
to unlock new trade opportunities and
encourage closer economic relations.
As both countries work to build on this
partnership, the conference will serve
as a platform for discussing new business
ventures and facilitating further
cross-border investments.
Tabby Secures $160M, Valued at $3.3B
Tabby, the Middle East’s leading
fintech company, has secured
$160 million in a Series E funding
round, elevating its valuation to
$3.3 billion. This investment positions
Tabby as the most valuable fintech
firm in the MENA region. The funding
round was led by existing investors
Blue Pool Capital and Hassana Investment
Company, with additional participation
from Wellington Management
and STV. Since its previous funding
round in October 2023, Tabby has nearly
doubled its annualized transaction
volume to over $10 billion while maintaining
profitability. The company has
also expanded its product offerings,
including the acquisition of Saudi digital
wallet Tweeq and the introduction
of Tabby Plus, a subscription program.
Careem Pay Expands
Remittance Service to
18 More European
Countries
Careem Pay, the fintech arm of
the Careem Everything App,
has expanded its international
remittance service by adding 18 new
European transfer corridors. UAE citizens
and residents can now send money
directly to bank accounts in countries
such as Austria, Belgium, Croatia, and
Portugal, among others. This expansion
builds on existing transfers to Germany,
France, Ireland, Spain, and Italy, as
well as key remittance destinations
like India, Pakistan, the UK, and the
Philippines. By broadening its reach,
Careem Pay enhances financial connectivity
for its users, enabling seamless
cross-border transactions. Customers
can now transfer up to AED 150,000
per transaction and AED 450,000 per
month to valid IBANs, reinforcing
Careem Pay’s commitment to offering
secure and efficient financial solutions
in the UAE’s evolving digital payments
landscape.
Mar 2025 www.thefinanceworld.com 13
Economy
Source: Ai generated
Family offices shaping the UAE’s future through strategic wealth and investment growth.
The Rise of
Family Offices in
the UAE: Trends
and Insights
Family Offices Emerge as Strategic Wealth
Management Hubs Driving Economic Growth
and Generational Prosperity.
The rise of family offices in the UAE reflects
the country’s growing prominence
as a global wealth management hub. Family
offices, which manage the financial
affairs of ultra-high-net-worth families,
have become increasingly popular due to
their ability to offer tailored investment
strategies, succession planning, and asset
preservation. The UAE’s strategic location,
business-friendly regulations, and
economic diversification initiatives make
it an attractive destination for wealthy
families worldwide. With significant investments
in sectors such as real estate,
technology, and renewable energy, family
offices are playing a vital role in driving
economic growth. This trend underscores
the UAE’s commitment to becoming a
leader in global wealth management.
14 www.thefinanceworld.com Mar 2025
The United Arab Emirates (UAE)
has rapidly emerged as a global
hub for family offices, attracting
ultra-high-net-worth individuals (UHNWIs)
from around the world. These private
wealth management entities, dedicated to
preserving and growing family fortunes,
have become an integral part of the UAE’s
economic diversification strategy. With
its favourable business environment,
robust regulatory framework, and strategic
location, the UAE now hosts a
significant share of the region’s family
offices, making it a key player in the
global wealth management landscape.
Growth and Market Dynamics
The UAE accounts for over 75% of the
region’s family offices, with Dubai leading
the charge, hosting more than half
of them. This dominance reflects the
country’s concerted efforts to position
itself as a wealth management hub. The
financial wealth in the UAE is projected
to grow at a compounded annual growth
rate (CAGR) of 6.7%, reaching nearly USD
1 trillion by 2026. Approximately 41%
of this wealth is currently managed by
family offices, a figure expected to climb
to 46% by the same year. One notable
factor contributing to this growth is
the influx of foreign UHNWIs attracted
by the UAE’s investor-friendly policies,
including the golden visa programme
and tax incentives. Additionally, local
families are increasingly recognising the
advantages of establishing structured
entities to manage their wealth, ensuring
its preservation across generations.
Investment Strategies and
Sector Focus
Family offices in the UAE are diversifying
their portfolios across various sectors,
aligning with global trends and local opportunities.
Real estate continues to be a
key investment area, with family offices
focusing on both residential and commercial
properties in the UAE’s booming market.
The technology sector is another priority,
with significant investments in fintech,
artificial intelligence (AI), and cybersecurity,
driven by global demand for tech
innovation. Healthcare has also gained
attention, with family offices targeting
biotech, telemedicine, and healthcare
infrastructure in response to the pandemic’s
lessons. Additionally, renewable
energy investments, particularly in solar
and wind technologies, align with the
UAE’s sustainability goals. By 2030, the
renewable energy and technology sectors
Thanks to the visionary
leadership, the UAE has
placed great importance
on enhancing the growth
of family businesses,
as they are a major
contributor to supporting
the competitiveness
and sustainability of the
national economy.”
H.E. Abdulla bin Touq Al Marri,
UAE Minister of Economy
are expected to make up a substantial
portion of family office investments,
reflecting their forward-looking focus
on future-ready industries.
Regulatory Framework and Government
Initiatives
The UAE government has introduced
several initiatives to support the establishment
and operation of family offices.
Investor-friendly policies, such as 100%
foreign ownership in specific sectors,
simplified business setup processes,
and tax exemptions in free zones, make
the UAE an attractive investment hub.
Economic free zones like the Dubai
International Financial Centre (DIFC)
and Abu Dhabi Global Market (ADGM)
provide advanced legal frameworks,
favourable tax regimes, and access to a
global network of financial services. Additionally,
government initiatives promoting
entrepreneurship offer family offices
opportunities to invest in high-potential
ventures, fostering innovation. These
measures have significantly lowered barriers
for both foreign and local investors,
enhancing the UAE’s appeal as a wealth
management destination.
Economic Contributions
The rise of family offices in the UAE has
had a significant economic impact. Major
family offices, such as Dubai Holding
LLC, which manages assets worth around
USD 35 billion, drive economic activity
across multiple sectors. They directly
employ thousands in finance, legal, and
administrative roles, while also generating
indirect employment through investments
in various industries. By allocating resources
to non-oil sectors, family offices
contribute to the UAE’s vision of reducing
its dependence on hydrocarbons, fostering
economic diversification, and promoting
sustainable growth. These contributions
are essential to the country’s long-term
economic development.
Challenges Faced by the Family Offices
Despite the favourable environment,
family offices in the UAE face challenges
such as regulatory compliance, talent
shortages, and global market volatility.
Keeping up with evolving local and international
regulations demands significant
resources and expertise. Attracting
skilled professionals in wealth management
remains a challenge, requiring
investment in training and development.
Additionally, economic uncertainties and
fluctuating markets necessitate robust
risk management strategies to protect
investments. Addressing these challenges
is vital for ensuring the sustained growth
and success of family offices in the UAE,
allowing them to continue contributing
to the country’s economic development.
Future Outlook
The UAE’s strategic vision and ongoing
reforms point to a promising future for
family offices. The government’s emphasis
on sustainability, technology, and
innovation aligns with global trends, positioning
the country as a leader in wealth
management. As part of this vision, the
number of family offices in the UAE is
expected to double by 2030, reinforcing
its status as a global financial hub.
With continued government support and
a focus on future-ready sectors, family
offices are poised to play an even greater
role in shaping the UAE’s economic future,
ensuring long-term prosperity for both
local and international stakeholders.
Mar 2025 www.thefinanceworld.com 15
Local News
UAE Signs Three Deals for Sustainable Growth in Asia, Africa
In a bid to expand its global economic
footprint, the UAE has signed three
crucial strategic agreements aimed
at promoting sustainable growth across
Asia and Africa. These agreements are
focused on strengthening economic
cooperation between the UAE and key
emerging markets in both regions. They
will facilitate increased investments in
green energy projects, support largescale
infrastructure development, and
promote sustainable practices in industries
such as agriculture, transportation,
and manufacturing. As part of its commitment
to international collaboration,
the UAE will also focus on enhancing
renewable energy investments, which
will not only boost energy security
in these regions but also contribute
to global efforts to combat climate
change. The agreements reflect the
UAE’s long-term vision to foster sustainable
economic expansion, position
itself as a leading global investor, and
increase its influence in these rapidly
developing markets.
Neom Unveils Hidden
Marina in First Phase
of The Line
As part of the first phase of its
groundbreaking Neom project,
Saudi Arabia has unveiled plans
for a hidden marina, which will serve as
a luxury waterfront destination within
the futuristic linear city known as
The Line. The marina is set to feature
cutting-edge design elements and sustainable
infrastructure that align with
Neom’s broader vision of creating an
innovative and environmentally-friendly
urban space. The Hidden Marina will
be developed as a unique and exclusive
destination for luxury yachts, attracting
high-net-worth individuals and global
investors looking for premium real estate
and exclusive services. The project is
expected to enhance the appeal of The
Line as a global hub for futuristic living,
offering an eco-conscious lifestyle with
integrated technology and green infrastructure.
This addition to the Neom
development reflects Saudi Arabia’s
broader ambition to establish itself as a
leader in futuristic urban planning and
sustainable city development.
UAE Continues AED Bond Issuances to Strengthen
Local Market
The UAE has reaffirmed its dedication
to reinforcing the local
financial market by continuing its
issuance of AED-denominated bonds.
This strategic move is designed to
deepen liquidity, expand the range of
investment options available to both
institutional and retail investors, and
further develop the country’s capital
markets. The government’s ongoing
bond issuances are part of its broader
In a move to align with global tax
reforms, the UAE Ministry of Finance
has introduced a new Cabinet
decision that implements a top-up tax
for multinational enterprises. This tax
is part of the OECD’s global initiative
under the Pillar Two framework, which
aims to ensure that large corporations
contribute a minimum level of tax
regardless of where they operate. By
introducing this top-up tax, the UAE
ensures that multinational companies
operating within its borders meet the
new international tax standards while
continuing to maintain the country’s
attractive business environment. The
new measure is expected to enhance
transparency and promote tax compliance,
as it will hold multinational
enterprises accountable for paying a
fair share of taxes. The initiative is also
in line with the UAE’s broader strategy
strategy to reduce reliance on foreign
debt and enhance the country’s financial
independence. The aim is to create a
robust and stable financial environment
that attracts more investors,
both locally and internationally, and
ensures the continued growth of the
economy. In addition to enhancing
market liquidity, these bond issuances
are also expected to support long-term
financial sustainability.
UAE Introduces Top-Up Tax for Multinational
Enterprises
of diversifying its economy, attracting
foreign investment, and promoting
sustainable long-term economic growth.
16 www.thefinanceworld.com Mar 2025
Dubai Taxi Company CEO on Expansion and Innovation
Mansoor Alfalasi, the CEO of
Dubai Taxi Company (DTC),
has shared exciting insights
into the company’s growth plans,
technological innovations, and sustainability
efforts. DTC is focused on
expanding its fleet, integrating stateof-the-art
technology, and enhancing
its customer experience through
ongoing digital transformation initiatives.
As part of its expansion strategy,
DTC plans to increase the number of
electric and hybrid taxis in its fleet,
contributing to Dubai’s broader sustainability
goals and reducing the carbon
footprint of urban transportation.
Alfalasi highlighted the importance of
smart mobility solutions and the integration
of artificial intelligence (AI) in
shaping the future of transportation.
In response to the growing demand
for modern mobility services, DTC
is also working on introducing new
services, including luxury taxis and
autonomous vehicles.
Dubai Loop Set to Revolutionize
Urban Mobility
and Public Health
The Dubai Loop, an innovative
project by Elon Musk’s The
Boring Company in partnership
with RTA, promises to transform urban
mobility and improve public health
for cyclists and pedestrians, according
to Louise Bou Rached, Director
of Sales, Middle East, Turkey, and
Africa, at Milestone Systems. Drawing
inspiration from European cities
like Copenhagen, where cycling and
walking dominate, she emphasized
the importance of integrating the Loop
with existing transportation systems in
Dubai. Unveiled at the World Governments
Summit, the Dubai Loop aims
to reduce travel times with electric
vehicles reaching speeds of 160 km/h.
By utilizing AI technology to analyze
real-time traffic and commuter data,
it will optimize passenger flow, reduce
congestion, and create a seamless,
connected transportation ecosystem
for all users.
UAE’s Alpha Data to Sell 40% Stake in IPO
Alpha Data, a prominent IT services
provider based in the UAE, has
announced its plans to sell a 40%
stake through an initial public offering
(IPO). This significant move comes as the
company aims to take advantage of the
growing investor interest in technology
companies within the region, which
has seen rapid development over the
past few years. The IPO is expected to
provide Alpha Data with a substantial
influx of capital, which will be used
to expand its operations, particularly
Abu Dhabi has introduced a set
of new regulations that allow
businesses to operate in the UAE
without the need for a physical office
space. This new framework aims to support
the growing trend of remote work
and digital entrepreneurship, offering
greater flexibility to businesses, particularly
startups and small enterprises.
By allowing companies to register and
operate officially without the traditional
requirement for a physical business
in the areas of digital transformation
and innovation. By going public, Alpha
Data will be able to enhance its
competitive position in the market,
capitalise on new opportunities, and
extend its reach to a broader customer
base. This offering is in line with the
UAE’s broader strategy to encourage
private companies to list on the stock
exchange, thereby contributing to
the growth and diversification of the
country’s capital markets.
Abu Dhabi Announces New Rules for UAE
Businesses
premises, the new rules are expected
to significantly reduce operational costs
and encourage more businesses to set
up in the emirate. This move reflects the
UAE’s broader strategy to create a more
business-friendly environment, attract
entrepreneurs, and foster innovation
in the country. The new regulations are
also aligned with global trends towards
more flexible, digital-first work models,
making the UAE an attractive destination
for businesses.
Mar 2025 www.thefinanceworld.com 17
Investment
Source: Ai generated
WealthTech is revolutionising investment in MENA to enhance accessibility and efficiency.
The Rise and
Transformation
of WealthTech
in MENA
Shaping the Region’s Financial Future
through Innovative Technology Solutions
and Enhanced Investment Opportunities.
The WealthTech sector is redefining the
financial landscape in MENA, transforming
wealth management and investment
strategies. Leveraging advanced technologies
such as artificial intelligence (AI),
blockchain, and data analytics, WealthTech
enhances accessibility, transparency, and
personalisation in investment solutions.
This evolution aligns with the region’s
economic diversification and digitalisation
goals, backed by initiatives like Saudi
Arabia’s Vision 2030 and the UAE’s National
Innovation Strategy. With its rapid
growth, WealthTech is fostering financial
inclusion and attracting local and international
investors, further establishing
MENA as a global hub for innovation in
finance. The sector’s rise marks a shift
toward accessible financial services.
18 www.thefinanceworld.com Mar 2025
The integration of technology is at
the core of WealthTech’s evolution.
AI algorithms and machine learning
have enabled platforms to provide personalised
investment recommendations
based on individual risk profiles and
financial goals. Robo-advisors, one of the
most prominent WealthTech innovations,
are gaining traction in the region. These
automated platforms lower the cost of
investment services while increasing
accessibility for retail investors.
Blockchain technology is another cornerstone
of the WealthTech revolution. By
ensuring secure and transparent transactions,
blockchain has introduced a new
level of trust and efficiency in financial
operations. This is particularly relevant
in MENA, where trust in traditional financial
systems has historically varied.
Data analytics further empowers
wealth managers and platforms to predict
market trends and customise portfolios.
Companies like Sarwa in the UAE and
Rasan in Saudi Arabia have harnessed
these technologies to create user-friendly,
efficient platforms that appeal to tech-savvy
millennials and Gen Z investors.
Government Initiatives and Regulatory
Frameworks
Governments across the MENA region
play a significant role in WealthTech’s
growth. Initiatives like the UAE’s National
Fintech Agenda and Saudi Arabia’s Vision
2030 provide a strategic framework for
financial innovation. Regulatory-free zones
such as Dubai International Financial
Centre (DIFC) and Abu Dhabi Global
Market (ADGM) foster an environment
where startups can thrive.
Regulatory sandboxes within these
zones allow fintech companies to test
products in a controlled setting, ensuring
compliance and fostering innovation.
Adopting open banking frameworks
has also encouraged collaboration
between traditional banks and fintech
firms, enabling seamless integration of
WealthTech services.
Moreover, the UAE Central Bank’s
Fintech Office and similar regional initiatives
focus on balancing innovation
with consumer protection, creating
a transparent and secure investment
environment.
Investment Trends in the MENA
WealthTech Sector
The WealthTech sector in MENA has witnessed
unprecedented growth, attracting
significant global investment. In 2024, the
sector garnered over AED 1B in funding,
reflecting increasing investor confidence
in its potential. Key areas driving this
growth include:
1. Digital Wealth Platforms: These
platforms simplify the investment
process, allowing users to diversify
their portfolios across asset classes.
They cater to both novice and seasoned
investors, making wealth management
more inclusive.
2. Islamic WealthTech: With the region’s
strong cultural and religious
foundation, Sharia-compliant financial
solutions are in high demand. Platforms
offering halal investment opportunities
have gained traction, bridging the gap
between faith and financial growth.
3. Sustainability-Focused Investments:
Environmental, Social, and Governance
(ESG) criteria are becoming a priority
for younger investors. WealthTech platforms
are adapting by offering green
bonds, socially responsible mutual
funds, and other sustainability-driven
options.
Overcoming Challenges
Despite its growth, WealthTech in MENA
faces challenges that must be addressed
for sustained success. Financial literacy
remains a significant barrier, particularly
in underserved and rural areas. Many
potential investors are unaware of the
benefits or mechanisms of digital wealth
management tools.
Additionally, traditional wealth managers
and investors may resist adopting these
new technologies, perceiving them as
complex or risky. Building trust through
user-friendly interfaces, transparent
processes, and educational campaigns
is essential to bridge this gap.
Cybersecurity challenges remain a
significant concern for WealthTech adoption.
With platforms managing sensitive
financial data, the implementation of
advanced security protocols is essential.
Protecting against data breaches and cyber
threats will not only safeguard users but
also build trust, ensuring the sustained
growth and acceptance of WealthTech
solutions in the region.
Future Outlook for WealthTech
in MENA
The future of WealthTech in MENA
is bright, driven by factors such as
increasing smartphone penetration, a
Investors who embrace
AI now will be best
positioned to thrive in the
heightened competitive
landscape ahead.”
H.E. Khaldoon Khalifa Al Mubarak,
Managing Director and Group CEO,
Mubadala Investment Company
young population, and strong government
support. Analysts predict that the
market could reach USD 3B by 2030,
positioning MENA as a global leader in
financial innovation.
Emerging technologies like decentralised
finance (DeFi) and tokenisation
are expected to shape the next phase of
WealthTech’s evolution. These advancements
will not only enhance efficiency
but also open new investment avenues
for a broader audience.
As global tech firms invest in MENA,
the WealthTech sector gains momentum
through enhanced expertise, robust
funding, and cutting-edge innovation.
These contributions not only accelerate
the sector’s growth but also strengthen
its potential to position the region as a
global leader in financial technology and
transformative investment solutions.
Governments across MENA, through
initiatives like Saudi Arabia’s Vision 2030
and the UAE’s National Innovation Strategy,
actively support the sector’s expansion,
creating an environment conducive to
innovation and growth.
Mar 2025 www.thefinanceworld.com 19
Merger and Acquisition News
UAE Sets New Filing Thresholds for Merger Control
The UAE has introduced new
regulations concerning merger
filings, which will come into effect
on March 31, 2025, under a revised
competition law aimed at improving
the regulatory framework for mergers
and acquisitions in the country. Under
these new rules, businesses involved in
mergers or acquisitions will be required
to notify the Ministry of Economy if
they meet specific thresholds. These
Veefin Acquires UAE’s
TradeAssets for $4.4M
Veefin Solutions Ltd, a prominent
financial technology company,
has successfully acquired a 74%
stake in TradeAssets, a UAE-based
trade finance platform, for $4.4 million.
This acquisition marks Veefin’s second
offshore acquisition, following similar
strategic expansions in other global
markets, including Singapore and India.
TradeAssets connects over 120 banks
across 35+ countries, facilitating over $4
billion in trade finance transactions over
a span of three years. The acquisition of
TradeAssets allows Veefin to strengthen
its capabilities in the areas of trade
finance, liquidity management, and risk
distribution, enhancing its overall value
proposition in the financial services
market. Veefin, which was founded in
2020, offers a suite of digital lending and
supply chain finance solutions designed
to streamline financial operations for
banks and fintech companies.
thresholds include a combined annual
turnover exceeding AED 300 million
(approximately USD 81.6 million) or if
the merging entities hold a market share
exceeding 40% in the relevant UAE market.
This move is intended to strengthen
competition law enforcement, ensuring
that mergers and acquisitions do not result
in anti-competitive practices or create
monopolies that could harm consumers
or other businesses.
Gulf Mid-Market Mergers Surge Amid Economic
Maturity
As the Gulf region’s economy
matures and global GDP growth
experiences a slowdown, international
private equity firms are increasingly
targeting mid-sized companies in
the Gulf for mergers and acquisitions
(M&A). This trend has been further driven
by Gulf-based family conglomerates,
which are looking to streamline and
consolidate their business portfolios.
Over the first nine months of 2024,
MENA recorded 522 M&A transactions,
reflecting a 9% increase compared to
the same period the previous year.
Notably, mid-market deals, typically
valued between $30 million and $250
million, have seen the most significant
growth, indicating that global investors
are seeking opportunities in the Gulf
region’s expanding and diversifying
economy.
Alpha Dhabi Secures 73.73% Stake in NCTH
Alpha Dhabi Holding, a prominent
investment firm based in the
UAE, has successfully acquired a
controlling 73.73% stake in the National
Corporation for Tourism and Hotels
(NCTH), marking a significant expansion
of its hospitality portfolio. This strategic
move involved the transfer of assets from
Alpha Dhabi Hospitality Holding LLC
and Murban Energy Limited to NCTH in
exchange for shares. With this acquisition,
NCTH’s portfolio has grown to include
four prestigious luxury properties: The St.
Regis Saadiyat Island Resort, Al Wathba,
a Luxury Collection Desert Resort & Spa
in Abu Dhabi, as well as Cheval Blanc
Randheli in the Maldives and Cheval
Blanc Seychelles. These additions bring
NCTH’s total number of hotels to eight,
encompassing nearly 1,500 rooms,
significantly enhancing its presence in
both domestic and international luxury
markets.
20 www.thefinanceworld.com Mar 2025
ADNOC Considers the U.S. Acquisitions amid Energy Boom
The UAE’s national oil company,
ADNOC, is currently evaluating
the potential for acquisitions
within the U.S. energy sector, seeking to
leverage opportunities arising from the
resurgence of oil and gas investments
under former U.S. President Donald
Trump’s pro-oil policies. ADNOC’s interest
in expanding its global footprint
is part of a broader strategy to diversify
its energy assets and strengthen its
FlyDubai Looks to
GoFirst for Indian
Market Entry
UAE-based airline Flydubai is
currently exploring the potential
acquisition of GoFirst, a
grounded carrier, as part of its strategic
push to enter the Indian aviation market.
This move aligns with Flydubai’s
broader expansion strategy, focusing
on capitalizing on India’s rapidly growing
air travel sector. If the deal goes
through, it would not only bolster
Flydubai’s presence in the region but
also provide the airline with a direct
entry into key Indian routes. Despite
facing challenges in India’s aviation
industry, including competition and
regulatory hurdles, the sector remains
highly lucrative, especially for low-cost
carriers. Flydubai’s interest in acquiring
GoFirst highlights the UAE’s growing
influence in the global aviation space
and its desire to tap into India’s booming
passenger market.
influence in the North American market.
The focus on the U.S. comes as the
country experiences a revitalization
of fossil fuel investments, creating a
conducive environment for companies
like ADNOC to expand their operations.
This expansion is particularly timely,
as shifting geopolitical dynamics and
growing demand for energy resources
globally create new opportunities for
strategic acquisitions.
Gulf Sovereign Wealth Funds Drive $36B M&A Surge
Despite the ongoing global mergers
and acquisitions (M&A) slowdown,
Gulf sovereign wealth
funds have emerged as a major driver
of deal activity, propelling a remarkable
$36 billion surge in transactions. This
surge is primarily fueled by the United
Arab Emirates (UAE) and Saudi Arabia,
two of the largest economies in the Gulf
region. These nations, unlike many other
regions facing economic uncertainty
and geopolitical tensions, are utilizing
their robust capital reserves to strategically
invest across various sectors
such as technology, infrastructure, and
energy. Their efforts not only aim to
diversify their economies but also to
solidify their global influence, as they
position themselves as key players on
the international stage.
MENA M&A Deals Slump to $55.2B in 2022
Mergers and acquisitions (M&A)
activity in the Middle East
and North Africa (MENA)
region saw a significant decline, falling
to $55.2 billion in 2022, marking
a sharp downturn compared to the
record surge witnessed in 2021. The
drop in deal-making is attributed to
the global economic challenges that
emerged during the year, including
rising interest rates and growing market
uncertainty, which led to caution
among investors. As a result, although
the UAE and Saudi Arabia continued
to be key drivers of M&A activity, the
overall number of transactions in the
region experienced a marked reduction.
Despite the slowdown, sectors such as
energy and finance remained attractive
to investors, and these industries continued
to draw attention. However, the
prevailing cautious investor sentiment
and economic unpredictability led to
fewer deals being made.
Mar 2025 www.thefinanceworld.com 21
Banking
Source: Ai generated
Digital-only banks shaping the future of seamless and secure banking in the UAE.
Digital-Only Banks
in the UAE: Are
They the Future of
Banking?
Revolutionising Banking with Innovation,
Convenience, Accessibility, and Personalised
Services for a Seamless Digital Experience.
Digital-only banks are transforming the
financial landscape in the United Arab
Emirates (UAE), offering customers a
seamless and efficient banking experience.
Institutions such as Liv. by Emirates
NBD, Mashreq Neo, and YAP provide
comprehensive services entirely through
digital platforms, eliminating the need
for physical branches. These banks cater
to the tech-savvy population, delivering
features like instant account opening, real-time
transaction tracking, and personalised
financial insights. The UAE’s high
smartphone penetration and supportive
regulatory environment have facilitated
the rapid adoption of these digital banking
solutions. As a result, digital-only banks
are well-positioned to lead the future of
banking in the UAE.
22 www.thefinanceworld.com Mar 2025
The UAE has witnessed a significant
shift towards digital banking in
recent years. According to the
Federal Competitiveness and Statistics
Authority, by 2019, 90% of UAE residents
utilised digital banking services, demonstrating
the increasing automation of
the country’s banking sector. This trend
accelerated further during the COVID-19
pandemic, with a 2021 survey revealing
that 9 out of 10 UAE residents now prefer
digital banking over traditional in-branch
services. This widespread adoption of
digital solutions is fostering a new era of
convenience and efficiency in financial
transactions.
Emergence of Digital-Only Banks
As the demand for digital services grew,
digital-only banks emerged as key players
in the UAE’s financial landscape. Prominent
digital-only banks such as Liv. by Emirates
NBD, Mashreq Neo by Mashreqbank, and
YAP have set the pace for the region’s
digital banking transformation. These
banks operate entirely through digital
The Ministry adopts a
proactive approach to
provide advanced financial
solutions that support
various sectors, especially
the digital economy
and advanced financial
technologies.”
H.H. Sheikh Maktoum bin Mohammed bin
Rashid Al Maktoum,
Finance Minister of the UAE
platforms, offering a full range of services,
including instant account opening,
real-time transaction tracking, and access
to personalised financial insights. Liv.
alone had over 400,000 customers by
mid-2020, highlighting the rapid adoption
of digital-only banking services. In the
past few years, these banks have gained
substantial market share due to their
ability to provide more accessible, faster,
and user-friendly services compared to
traditional banking systems. The growing
trend of smartphone and internet usage has
further bolstered the rise of digital-only
banks, which are now catering to a wide
spectrum of customers, including younger,
tech-savvy individuals and expatriates
who often require efficient international
money transfers.
Factors Driving the Digital Banking
Revolution
Several factors are contributing to the
rise of digital-only banks in the UAE:
• High Internet and Smartphone Penetration:
The UAE has an internet penetration
rate of approximately 98%, which is
among the highest in the world. This
widespread internet access, along with
a smartphone penetration rate of over
90%, provides an ideal foundation for
the growth of digital banking services.
• Demographics and Expatriate Needs:
A large proportion of the UAE’s population
comprises expatriates who often
require quick, affordable remittance
services. Digital-only banks are particularly
well-suited to address these
needs by offering competitive rates,
ease of transfer, and faster processing
times than traditional banks.
• Regulatory Support: The Central Bank
of the UAE has actively supported the
development of the country’s digital
banking ecosystem. This is evident in
initiatives like the Digital Transformation
Strategy, which aims to provide
secure and efficient digital payments
infrastructure. Moreover, the UAE
government has implemented robust
regulatory frameworks to protect consumers
while encouraging innovation
in the financial sector.
• COVID-19 Pandemic: The pandemic has
further accelerated the shift towards
digital banking as people embraced
contactless and online services. Lockdowns
and social distancing measures
led to an even higher demand for services
that could be accessed remotely,
which digital-only banks were able to
provide seamlessly.
Customer Trust and Satisfaction
Customer trust serves as an essential
component for the success of banking
models, and digital-only banks in the
United Arab Emirates have demonstrated
an ability to cultivate and sustain elevated
levels of trust among their clientele. The
UAE Banks Federation has reported a
doubling in the use of digital banking
services across various channels since
the year 2020, which reflects a growing
comfort among consumers with the online
banking paradigm. Furthermore, in 2022,
the United Arab Emirates achieved the
distinction of ranking second worldwide
in terms of customer trust, with an impressive
84% confidence level in digital
banking platforms. These statistics serve
as strong evidence of the increasing acceptance
and dependence on digital-only
banking services within the nation.
Future Outlook
The future of digital-only banks in the
UAE looks promising. In a 2022 report,
it was revealed that 19% of adults in the
UAE had a new bank account, with an
additional 15% planning to open one within
the next year. This projected adoption
rate is expected to increase to 34% by the
end of 2023. Furthermore, it is forecasted
that 41% of adults in the UAE could
have a new bank account by 2027. This
growth is largely driven by the young,
tech-savvy demographic that is more
inclined to adopt new banking models.
Digital-only banks are likely to continue
offering more personalised services and
innovative features, such as AI-driven
financial planning tools, personalised
savings goals, and advanced fraud protection.
As these banks continue to evolve,
their role in the UAE’s financial sector
will expand, particularly as they strive
to integrate with emerging technologies
like blockchain and cryptocurrency.
The UAE’s banking sector is transforming,
and digital-only banks are at the heart of
this revolution. With high internet and
smartphone penetration, a young and
tech-savvy population, and supportive
regulatory frameworks, digital-only banks
are well-positioned to lead the future of
banking in the UAE. As adoption rates
continue to rise, digital-only banks will
redefine the way consumers interact with
financial services, offering greater convenience,
efficiency, and accessibility. The
rise of these banks marks a new era for
the UAE, where digital banking is poised
to dominate the financial landscape in
the coming years.
Mar 2025 www.thefinanceworld.com 23
Glossary
of Banking
A-Z& Finance
The world of banking and finance is filled with complex terms, but understanding
them is key to making informed financial decisions. This A-Z glossary
breaks down important concepts in a clear and accessible way, helping
everyone stay ahead in the ever-evolving financial landscape.
A
for AML (Anti-
Money Laundering)
Regulations that act as
a security shield, preventing
financial crimes like fraud,
terrorism financing, and
illegal fund transfers.
B
for Basel III
A global banking
safety net, ensuring
banks have enough capital
to withstand financial crises
and economic downturns.
Cfor CBDC (Central
Bank Digital Currency)
A digital version of a
national currency, issued by
the central bank, providing a
secure alternative to physical
cash - think Digital Dirham.
D
for Debt-to-Equity
Ratio (D/E Ratio)
A key metric that
assesses how much a
bank owes versus owns,
helping investors measure
financial stability.
E
for Embedded Finance
Buy Now, Pay Later
(BNPL) and in-app
payments are prime examples
of finance seamlessly
integrated into daily life.
F
for FinTech (Financial
Technology)
A game-changer for
banking. FinTech innovations
like AI, blockchain, and
robo-advisors are redefining
financial services.
G
for Green Banking
Finance that supports
a sustainable future.
Banks investing in ecofriendly
projects and green
bonds to drive climateconscious
growth.
H
for Hawala
A centuries-old,
trust-based money
transfer system, widely used
for cross-border remittances
in the UAE and beyond.
I
for Islamic Banking
A Sharia-compliant
banking model that
eliminates interest (riba)
and focuses on ethical
financing principles like
Murabaha and Mudarabah.
J
for Joint Account
A single account,
shared by two or more
individuals, often used by
business partners or families
for financial management.
K
for KYC (Know
Your Customer)
A mandatory
verification process where
banks authenticate customer
identities to prevent fraud
and money laundering.
L
for Liquidity Coverage
Ratio (LCR)
A financial stress test
ensuring banks have enough
high-quality liquid assets to
survive economic turmoil.
24 www.thefinanceworld.com Mar 2025
M
for Mudarabah
An Islamic finance
partnership
where one party provides
capital, the other manages
business operations, and
profits are shared fairly.
N
for Neobanks
Fully digital banks
with no physical
branches, offering
streamlined, customercentric
financial services.
O
for Open Banking
A revolutionary
approach where
customers control their
banking data, enabling
seamless financial integration
with third-party apps.
P
for Private Banking
Exclusive financial
services designed for
high-net-worth individuals
(HNWIs), providing bespoke
investment and wealth
management solutions.
Q
for Qard Hasan
A benevolent,
interest-free loan
offered in Islamic finance
to support individuals
and businesses in need.
R
for RegTech
(Regulatory
Technology)
AI-powered compliance
tools that help banks detect
fraud, monitor transactions,
and stay audit-ready.
S
for Sukuk
(Islamic Bonds)
A halal alternative to
bonds, where investors gain
a share in a tangible asset
instead of earning interest.
T
for Trade Finance
A critical banking
service that facilitates
global trade through letters of
credit, supply chain finance,
and export insurance.
U
for Universal Banking
A one-stop banking
model where commercial
banking, investment services,
and insurance operate
under one institution.
V
for Venture Debt
A startup-friendly
financing model that
provides funding without
requiring equity dilution.
W
for Wealth
Management
A tailored approach
to investment, estate planning,
and asset management, ensuring
financial growth and security
for affluent individuals.
X
for XVA (Valuation
Adjustments)
A risk-pricing tool
banks use to ensure fair
value calculations in complex
financial transactions.
Y
for Yield Curve
A graph that predicts
economic trends by
analyzing bond interest rates
over different time frames.
Z
for Zero-Balance
Account (ZBA)
A corporate banking
solution where accounts maintain
a zero balance, transferring
funds only when required.
Mar 2025 www.thefinanceworld.com 25
FinTech
Source: Ai generated
The metaverse blends virtual reality and blockchain to reshape financial transactions.
How the
Metaverse is
Shaping Financial
Innovation
Exploring the Role of Virtual Reality in
Revolutionising the Financial Sector with
Immersive Technologies.
The metaverse, an interconnected digital
realm powered by virtual reality (VR),
augmented reality (AR), and blockchain
technology, is reshaping the global financial
landscape. This innovative convergence
enables revolutionary approaches
to conducting transactions, managing
wealth, and accessing diverse markets.
UAE-based financial leaders are pioneering
its integration, emphasising its potential
to enhance customer experiences and
drive operational efficiency. As investments
in the metaverse surge globally,
its role in fintech expands, fostering a
more inclusive financial ecosystem. By
redefining accessibility and introducing
cutting-edge solutions, the metaverse is
set to empower institutions, unlocking
unprecedented opportunities.
26 www.thefinanceworld.com Mar 2025
The metaverse is emerging as a
transformative force in the financial
world, blending blockchain
technology and decentralised finance
(DeFi) to reshape how people interact
with money. By creating interactive,
secure, and transparent platforms, the
metaverse introduces new possibilities
for financial transactions. These virtual
spaces are not only platforms for
exchanging assets but also venues for
investment seminars, virtual banking
consultations, and decentralised lending.
By reducing geographical barriers, they
offer accessibility like never before.
Blockchain lies at the heart of these
innovations, ensuring data security and
transparency. Smart contracts streamline
transactions, while digital currencies
and non-fungible tokens (NFTs) enable
seamless virtual payments. With banks
and businesses increasingly exploring
this realm, the metaverse stands poised
to revolutionise the financial sector.
To an extent, the
metaverse is still
uncharted territory and we
are yet to fully understand
it. Through the metaverse,
we can transcend a
multitude of boundaries.”
H.E. Khalfan Belhoul,
CEO, Dubai Future Foundation
Key Innovations Driving Financial
Metaverse Adoption
Digital currencies: Cryptocurrencies and
NFTs serve as the backbone of metaverse
transactions. They enable users to pay
for goods, services, or investments with
ease. The decentralised nature of these
currencies eliminates intermediaries,
reducing costs and transaction times.
Virtual banking: Financial institutions
are leveraging virtual reality (VR) to set
up metaverse branches. For example,
customers can engage in immersive
consultations and interactive services,
enhancing overall user experience.
Emirates NBD is among the UAE banks
exploring such possibilities.
Smart contracts: Blockchain-based
smart contracts automate financial
agreements, removing the need for
intermediaries and ensuring efficiency.
These programmable agreements execute
transactions only when predefined
conditions are met.
Leading the Metaverse Charge
The UAE has positioned itself as a pioneer
in adopting the metaverse within
its financial sector. Recognising its
transformative potential, Dubai’s Virtual
Assets Regulatory Authority (VARA) has
introduced a comprehensive framework to
regulate virtual assets. These regulations
foster innovation while safeguarding users.
Banks like Emirates NBD and Abu Dhabi
Commercial Bank are experimenting with
metaverse branches to offer immersive
financial services. Meanwhile, Dubai
International Financial Centre (DIFC)
supports fintech startups dedicated to
advancing metaverse technologies.
A PwC Middle East report highlights the
metaverse’s potential to add up to USD
15B to the GCC economy by 2030, with
financial innovation being a significant
contributor. This projection underscores
the region’s strategic focus on integrating
futuristic technologies.
Hamed Ali, CEO of Nasdaq Dubai
and DFM, states: “The UAE’s proactive
approach to technology is transforming
our financial landscape. The metaverse
aligns seamlessly with this vision.”
Enhancing Financial Inclusion
One of the metaverse’s most significant
contributions is its ability to enhance
financial inclusion. By removing physical
infrastructure barriers, the metaverse
democratises access to banking, insurance,
and investments, especially for
underserved populations.
Virtual marketplaces: These platforms
empower micro-entrepreneurs by
providing global access to customers.
Anyone with an internet connection
can participate in trade, overcoming
traditional entry barriers.
Decentralised lending platforms:
Offering loans without the need for traditional
credit checks, these platforms
provide financial support to those excluded
from conventional banking systems.
Moreover, the metaverse’s use of
avatars allows individuals to interact
anonymously, reducing biases often
experienced during face-to-face financial
interactions. This feature ensures a level
playing field for everyone, irrespective
of their background.
Challenges Hindering Financial
Metaverse Adoption
While the metaverse presents exciting
opportunities, it is not without challenges.
Some of the critical issues include:
Regulatory concerns: Governing
decentralised systems requires robust
policies to protect users and prevent misuse.
Ensuring compliance while fostering
innovation is a delicate balancing act.
Data security: Protecting sensitive
financial information in virtual environments
is paramount. The rise of cyberattacks
poses significant risks, necessitating
advanced cybersecurity measures.
Adoption hurdles: Incorporating
metaverse technologies such as VR and
blockchain into traditional financial
systems demands substantial investment.
Education and training are also essential
to familiarise users with these innovations.
Governments and financial institutions
must collaborate to address these issues.
By creating strategic frameworks, they
can ensure that the metaverse’s potential
is fully realised while minimising risks.
The UAE’s Vision for a Metaverse-Powered
Economy
The Dubai Metaverse Strategy aims to
create 40,000 new jobs and add USD 4B
to its economy by 2030. Financial innovation
plays a crucial role in achieving
this vision, with VARA and DIFC leading
the charge.
The metaverse is not merely a technological
trend; it represents a paradigm shift
in the financial industry. By combining
decentralised systems, and blockchain,
it creates an inclusive ecosystem that
transcend traditional boundaries.
Mar 2025 www.thefinanceworld.com 27
FinTech News
Mashreq, NEO PAY to Launch PoS Lending Solution for SMEs in UAE
Mashreq has partnered with NEO
PAY to introduce a Point-of-
Sale (PoS) lending solution
for SME merchants in the UAE. This
collaboration allows merchants to
access both payment processing and
funding services through the NEO
PAY platform. The initiative follows
Mashreq’s sale of a majority stake in
NEO PAY for US$385 million, aligning
with its strategy to boost digital
financial services. The lending facility
enables merchants to secure financing
based on their sales data, bypassing
traditional credit checks. Repayments
are linked to sales, helping businesses
manage financial pressure during
slower periods and obtain working
capital without waiting for approval
from traditional lenders.
Third Cohort of ENBD’s Talent Incubator Concludes
Emirates NBD successfully concluded
the third cohort of its
National Digital Incubator (ND-
TI) programme, designed to empower
Emirati fintech entrepreneurs. In
partnership with the DIFC Innovation
Hub, Visa, Microsoft, and Dell
Technologies, the initiative provided
participants with industry insights,
mentorship, and networking opportunities.
This year, Essa Kazim, Governor
of DIFC, shared insights, reinforcing
the programme’s alignment with the
UAE’s economic strategy. The cohort
engaged in Discovery Day, customising
the programme to their needs, and
participated in the DIFC Future Sustainability
Forum. Maryam Al Ansari,
a participant, presented at the Dell
Technologies Forum – AI Edition 2025.
An international trip to Egypt offered
exposure to venture capitalists and
startups. The programme concluded
with final presentations to Emirates
NBD executives.
Dubai Integrates Tabby
into DubaiPay
The Dubai government has unveiled
its partnership with Tabby, a prominent
buy-now-pay-later service,
to integrate its platform into DubaiPay.
This collaboration is designed to enhance
the convenience and flexibility of digital
payment options for both residents and
visitors. By offering an innovative payment
solution, the integration allows users to
manage their purchases and payments
more effectively, reinforcing Dubai’s commitment
to providing seamless and efficient
financial services. This move aligns with
the city’s broader digital transformation
goals, further strengthening its position
as a global hub for financial innovation
and modern payment solutions.
Alldigi Tech and Lulu Financial Collaborate on
Payroll Solutions
Alldigi Tech, a leading provider of
digital solutions, has formed a
strategic partnership with Lulu
Financial Holdings to develop cutting-edge
payroll and Human Resource
Management System (HRMS) solutions
specifically designed to meet the needs
of small and medium-sized enterprises
(SMEs). This collaboration aims to
modernize and streamline financial
and human resource operations, empowering
SMEs with advanced digital
tools that make managing payroll and
HR processes much more efficient. The
solutions being introduced will not
only automate many of the traditional
manual processes but will also offer
greater flexibility and scalability for
businesses as they grow. By improving
these critical systems, the partnership
seeks to enhance operational workflows,
reduce the risk of human error,
and help SMEs stay on top of their
financial and workforce obligations.
28 www.thefinanceworld.com Mar 2025
Etihad Credit Insurance
Joins the KYC
Blockchain Platform
Etihad Credit Insurance, a key
player in the UAE’s insurance
market, has entered into a partnership
with a cutting-edge Know Your
Customer (KYC) blockchain platform
to improve the efficiency and security
of client verification processes. This
collaboration leverages blockchain
technology to streamline the traditional
KYC process, offering a faster, more
secure, and transparent alternative
to existing methods. By digitizing the
verification process, the platform not
only reduces the risk of fraud but also
enhances the customer experience by
expediting access to financial services.
The integration of blockchain ensures
secure data storage, minimizing the
risk of manipulation and strengthening
compliance with regulatory standards.
Additionally, automation improves
transparency, and fosters greater trust
among users.
Paymob Partners with Woo to Revolutionize
E-Commerce in MENA
Paymob, a leading payment solutions
provider, has teamed up with Woo
to revolutionise e-commerce in
the Middle East and North Africa (ME-
NA) region. The partnership seeks to
deliver seamless payment experiences
for businesses and consumers, simplifying
transactions and enhancing the
overall digital commerce landscape. By
combining Paymob’s robust payment
infrastructure with Woo’s innovative
e-commerce platform, the collaboration
aims to drive growth in the region’s
rapidly expanding digital economy.
This initiative is expected to support
businesses in offering convenient,
secure, and efficient payment options,
further accelerating the growth of
online retail across MENA.
Abu Dhabi Islamic Bank Adopts SWIFT’s Alliance
Cloud Platform
Arab Financial Services
Expands into UAE
Abu Dhabi Islamic Bank has
embraced SWIFT’s Alliance
Cloud platform to enhance its
payment processing capabilities. This
adoption aims to improve transaction
efficiency and security, providing
clients with a more reliable and
streamlined banking experience. By
leveraging the cloud-based solution,
the bank seeks to optimise its payment
operations, ensuring faster, safer transactions
while supporting the growing
demand for digital banking services.
The move reflects Abu Dhabi Islamic
Bank’s commitment to innovation
and its focus on maintaining high
standards of security and operational
efficiency in an increasingly digital
financial landscape.
Arab Financial Services has
extended its operations into
the United Arab Emirates, bolstering
its presence in the Gulf region.
This strategic expansion will enable
the company to offer a wider array of
financial services to businesses and
consumers in the UAE. By tapping
into the UAE’s dynamic economy, Arab
Financial Services aims to cater to the
growing demand for digital payment
solutions and financial products, supporting
the nation’s ambitious economic
goals. The move underscores the
company’s commitment to expanding
its footprint and providing enhanced
financial services across the region,
contributing to the UAE’s position as
a financial hub.
Mar 2025 www.thefinanceworld.com 29
Cover Story
HOLDS
47%
MARKET SHARE
30 www.thefinanceworld.com Mar 2025
INNOVATION
20
25
EXPANSION
SUSTAINABILITY
20
- 29
MANSOOR ALFALASI
Chief Executive Officer,
Dubai Taxi Company (DTC)
Mar 2025 www.thefinanceworld.com 31
Cover Story
Exclusive Interview with FinanceWorld
As the world continues to evolve
towards smarter, more sustainable
urban mobility solutions, Dubai
Taxi Company (DTC) stands at the
forefront of this transformation in the
Emirate’s transportation landscape. In
a recent interview, Mansoor Alfalasi,
the CEO of DTC, shared key insights
on the company’s strategic vision for
2025-2029, outlining its growth plans.
Focusing on innovation, sustainability,
and growth, DTC is working to enhance
its digital infrastructure, expand its ecofriendly
fleet, and integrate cutting-edge
technologies such as AI and autonomous
vehicles. Alfalasi also discusses DTC’s
key partnerships, including its exclusive
collaboration with Dubai Airports, and
how these initiatives are set to redefine the
future of mobility in Dubai and beyond.
Q: Can you provide a brief overview
of DTC’s 2025-2029 strategy? How
does the company plan to drive
innovation, and sustainability in
Dubai’s transportation sector?
DTC’s strategic plan for 2025-2029
focuses on maintaining market leadership
through innovation, growth, and
sustainability. Our vision is to be the
preferred mobility choice for everyone
by enhancing our digital ecosystem,
leveraging data-driven insights, and
delivering seamless customer experiences
across all our services. To
32 www.thefinanceworld.com Mar 2025
AED124.5 M
AS REVENUE FROM LIMOUSINE
SEGMENT WITH 8% YOY GROWTH
12%
11%
2.3X
REVENUE GROWTH
IN FY 2024
YOY GROWTH IN
THE BUS SEGMENT
GROWTH IN DELIVERY BIKE
SEGMENT DOUBLING ITS FLEET
SIZE IN 2024
sustain our competitive edge, we are
investing in cutting-edge technologies
such as AI-powered dispatch systems,
predictive analytics for demand forecasting,
and comprehensive digital
payment solutions. By integrating these
advancements, we aim to optimize
efficiency, improve service reliability,
and enhance the overall customer experience.
Additionally, we are forging
strategic partnerships with technology
providers to develop mobility solutions
that address the evolving needs of
Dubai’s residents and visitors. This
collaborative approach ensures we
remain at the forefront of the industry
while fostering a more innovative and
dynamic transport ecosystem.
A key pillar of our strategy is sustainability,
aligning with the Dubai 2040
Urban Master Plan and government
transportation goals. With over 86% of
our fleet already consisting of hybrid
or electric vehicles, we are committed
to further expanding our eco-friendly
fleet and adopting green technologies to
reduce emissions and support Dubai’s
environmental initiatives. By prioritizing
sustainability, we not only contribute
to a cleaner future but also reinforce
our role as a responsible leader in the
mobility sector.
Dubai’s positive economic outlook,
fueled by population growth and a thriving
tourism sector, presents a strong
opportunity for mobility services. As the
city continues to expand, the demand
for efficient and sustainable transport
solutions will grow. By aligning our
strategic investments with these trends,
DTC is well-positioned to drive innovation,
enhance customer experiences,
and ensure long-term success in the
evolving mobility landscape.
Q: Dubai’s leadership is actively
driving a smart, sustainable, and
connected future. How does DTC
align with the government’s broader
vision, and what role does it play
in shaping the future of mobility
in the Emirate?
DTC is committed to developing a
robust and smart public transportation
infrastructure that aligns with the UAE
and Dubai Government’s Smart City
initiatives and Sustainable Development
Our strategic alliance
with Bolt is a significant
step toward this vision,
as we work to establish
the UAE’s most extensive
e-hailing platform.”
objectives. As a key player in transforming
Dubai’s mobility ecosystem,
we are dedicated to enhancing digital
mobility solutions and shaping the
future of transportation in the region.
This initiative directly supports the
Dubai Government’s goal of converting
80% of taxi journeys to e-hailing services,
improving efficiency, accessibility, and
customer convenience. In parallel, we
are reinforcing our commitment to
environmental sustainability with the
acquisition of 250 new electric vehicle
license plates, bringing our eco-friendly
fleet to over 86%, far surpassing
the Roads and Transport Authority’s
2027 requirements. To accelerate this
transition, we are collaborating with
leading electric vehicle manufacturers
and the Dubai Electricity and Water
Authority (DEWA), ensuring a seamless
shift towards a more sustainable and
technologically advanced transportation
network. By investing in electric and
autonomous vehicles, AI-driven fleet
management systems, and enhanced
digital connectivity, DTC continues
to drive innovation in mobility. These
efforts not only enhance the efficiency
of our services but also solidify Dubai’s
position as a global leader in smart
transportation solutions.
Q: Autonomous vehicles are transforming
urban mobility worldwide.
How does DTC plan to integrate
driverless taxis into Dubai’s transport
network by 2026?
Dubai Taxi Company (DTC) is set to
introduce autonomous taxis by early 2026,
aligning with the Dubai Autonomous
Strategy, which aims for 25% of all transportation
trips to be driverless by 2030.
In close collaboration with the Roads
and Transport Authority (RTA), we are
actively working on regulations, safety
protocols, and operational standards
to ensure a seamless transition toward
autonomous mobility. This strategy extends
beyond taxis, encompassing the
integration of self-driving technology
across multiple transportation modes,
including limousine services.
To bring this vision to life, DTC is
partnering with leading technology
companies to deploy self-driving taxis
in Dubai. Our approach includes
comprehensive testing, infrastructure
Mar 2025 www.thefinanceworld.com 33
Cover Story
adaptation, and strict regulatory compliance,
ensuring a safe, efficient, and
customer-centric implementation. Safety
and reliability remain our top priorities,
and we leverage artificial intelligence
and real-time data analytics to optimize
the integration of autonomous vehicles
into our fleet. By embracing cutting-edge
innovations, DTC continues to shape
the future of smart mobility in Dubai.
Q: With expansion plans beyond
Dubai, what are the key considerations
for bringing DTC’s services
to other emirates?
As part of its expansion strategy,
Dubai Taxi Company (DTC) has forged
partnerships with local and international
organizations specializing in
intelligent and sustainable transportation
solutions. These collaborations
enable us to customize services to meet
regional needs while maintaining our
high standards of efficiency, safety, and
customer satisfaction. By strengthening
our technological capabilities and
expanding our service portfolio, these
partnerships play a crucial role in DTC’s
growth and innovation.
Key collaborations include ENOC,
Talabat UAE, Tabby, and most notably,
a strategic alliance with Bolt, a global
mobility platform. This partnership aims
to establish the UAE’s largest e-hailing
platform, enhancing customer experiences
and boosting DTC’s profitability.
We are proud to
announce that Bolt has
successfully completed
2 million trips since
launching in December
2024.”
Looking ahead, we plan to integrate
taxi services on the Bolt platform while
exploring expansion into other emirates
and diversifying into last-mile delivery
and car rental services.
Expanding beyond Dubai requires
careful strategic planning, considering
factors such as regulatory environments,
market demands, and infrastructure
readiness. By taking a measured and
forward-thinking approach, DTC is
well-positioned to grow its footprint
while continuing to lead in smart and
sustainable mobility solutions.
Q: As the largest taxi operator in
Dubai with a 47% market share, what
strategies are in place to maintain
and expand your leadership in the
mobility sector?
DTC currently holds a 47% market
share, maintaining its competitive edge
through continuous service innovation.
Our strategic initiatives focus on digital
transformation, including fleet integration
with e-hailing platforms, modernization
of our vehicles, and strategic
partnerships with key stakeholders
such as Dubai Airports and ports. We
are also strengthening our presence at
major city events. Additionally, we are
expanding our portfolio of premium
and specialized mobility solutions to
meet diverse customer needs, with
offerings such as In Safe Hands and
other tailored services.
FLEET SIZE OF
9500+
INCLUDES
6100+
TAXIS
1,100
BUSES
86%
250
500
LIMOUSINES
1,800
DELIVERY BIKES
HYBRID/ELECTRIC
FLEET, WITH A
GOAL TO ACHIEVE 100% BY 2027
NEW EV PLATES
ACQUIRED TO
EXPAND THE ECO-FRIENDLY FLEET
Q: DTC currently operates with
more than 9,500 vehicles, serving
multiple business lines. How do you
manage operational efficiency while
maintaining service quality and
customer satisfaction on a scale?
To enhance efficiency, we leverage
AI and machine learning through the
Tableau system, analyzing vast data
sets to predict demand and automatically
dispatch vehicles to high-traffic
areas. This data-driven approach not
only increases journeys per vehicle but
also reduces fuel consumption. Beyond
technology, we prioritize driver training
and customer service enhancements
to uphold the highest standards of
safety and comfort. By integrating big
data analytics for predictive demand
forecasting, implementing automated
dispatch systems, investing in smart
mobility solutions, and conducting
preventive maintenance, we optimize
fleet utilization, minimize downtime, and
enhance overall operational efficiency.
Q: With sustainability as a priority,
how do you plan to transition
towards a fully green fleet? What
is your approach to integrating
electric and hybrid vehicles into
the fleet?
Sustainability is at the core of DTC’s
strategic vision, aligning with the Dubai
2040 Urban Master Plan and the Dubai
Government’s transportation goals. With
over 86% of our fleet now consisting
of electric and hybrid vehicles, we
are steadily progressing toward the
Roads and Transport Authority’s target
of achieving a 100% environmentally
friendly fleet by 2027. To support this
transition, we are collaborating with
leading electric vehicle manufacturers
and charging infrastructure providers
such as DEWA. We have already installed
approximately 35 charging stations, with
more in the pipeline, ensuring seamless
support for our growing electric fleet.
Our goal is to significantly reduce
emissions while maintaining the highest
standards of service excellence.
Q: DTC has seen impressive financial
growth in FY 2024. What key factors
contributed to this performance,
and what are your business targets
for 2025?
DTC’s financial success in 2024 was
driven by strategic expansion, digital
transformation, and enhanced operational
efficiency, resulting in a 12%
annual revenue growth. This growth
was fueled by several key factors. We
expanded our fleet and market presence
by acquiring 994 new taxi plates,
bringing our operational taxi fleet to
5,960 vehicles by year-end. Our limousine
segment saw an 8% year-on-year
revenue increase, reaching AED 124.5
34 www.thefinanceworld.com Mar 2025
million, supported by fleet expansion.
The bus segment grew by 11% year-onyear,
driven by new service contracts
and fleet additions. Meanwhile, our
delivery bike segment experienced
extraordinary growth, expanding 2.3
times through partnerships with major
delivery aggregators and doubling its
fleet size.
Our performance was further strengthened
by Dubai’s favorable macroeconomic
conditions, tourism growth,
and rising population, all of which
continue to drive demand for our
services. Looking ahead, we remain
committed to executing our corporate
strategy effectively, with significant
growth opportunities on the horizon.
Our success in recent RTA auctions
highlights our strong market position
in Dubai, and we are set to build on
this momentum.
Notably, our delivery bike segment
continues to see exponential growth,
supported by overall market expansion
and strategic partnerships. We are also
extending our delivery bike services to
Abu Dhabi through our collaboration
with Talabat, aiming to replicate our
Dubai success. These initiatives will
ensure sustained financial strength,
robust free cash flow, and enhanced
shareholder value through an attractive
dividend policy.
Q: Your recent exclusive partnership
with Dubai Airports is a major
milestone. What does this deal
mean for DTC strategically, and
what factors led to securing this
partnership?
Dubai Taxi Company (DTC) has
secured a five-year exclusive strategic
partnership with Dubai Airports to provide
taxi services at Dubai International
(DXB) and Dubai World Central - Al
Maktoum International (DWC). This
agreement reinforces DTC’s position
as Dubai’s leading mobility services
provider, strengthening its long-standing
relationship with Dubai Airports.
DTC’s partnership with Dubai Airports
dates back to 1997, when the company
began operations with just 100 taxis.
Since then, DTC has evolved into
Dubai’s top taxi operator by market
share, offering a state-of-the-art fleet
of approximately 900 taxis today. This
includes 700 dedicated airport taxis,
specialized pink taxis for families, women,
and children, as well as accessible
vehicles for People of Determination.
Additionally, DTC operates around
500 premium limousines, ensuring
high-end transportation services. This
partnership is vital in catering to the
increasing number of passengers at
Dubai Airports, which welcomed 93
million travelers in 2024, resulting
in approximately 6 million limousine
and taxi trips. By enhancing airport
mobility solutions, DTC continues to
set the benchmark for service excellence,
ensuring seamless connectivity
and a superior passenger experience.
93 MILLION
GUESTS WERE WELCOMED IN 2024,
ACROSS DXB AND DWC AIRPORTS
AED 2.5 B
IN REVENUE IS ESTIMATED OVER
THE NEXT FIVE YEARS
8 MILLION
ANNUAL TAXI AND LIMOUSINE
TRIPS ARE EXPECTED BY 2029
Q: Finally, what is DTC’s long-term
vision for shaping the future of
mobility? How do you plan to remain
at the forefront of Dubai’s
transportation transformation?
Dubai Taxi Company’s strategic plan
for 2025-2029 focuses on innovation,
growth, and sustainability, aimed at
maintaining its position as the preferred
mobility provider. The strategy
prioritizes enhancing the company’s
digital infrastructure, leveraging data
analytics, and delivering exceptional
customer experiences as core elements
of service. To sustain its market leadership,
Dubai Taxi Company is investing
heavily in cutting-edge technologies,
including AI-powered dispatch systems,
predictive demand forecasting,
and robust digital payment platforms.
Additionally, the company is forging
strategic technological partnerships
to collaboratively develop solutions
that address the evolving needs of
both residents and visitors in Dubai.
By balancing competitive differentiation
with collaborative engagement,
Dubai Taxi Company is committed to
maintaining its industry leadership and
contributing to the development of a
seamless, technologically advanced
transportation ecosystem in Dubai.
Mar 2025 www.thefinanceworld.com 35
Opinion
Dr. Yasar Jarrar
Managing Partner at Gov Campus,
Partner at The Posterity Institute,
Professor at Hult International
Business School (UAE/USA)
GCC’s Economic Shift:
From Oil Reliance to an
Innovation-Driven Future
36 www.thefinanceworld.com Mar 2025
The Gulf Cooperation Council
(GCC) economic landscape is
undergoing a seismic shift, marked
not by the dwindling reserves beneath
its lands but by a bold leap into diverse
sectors poised to define the future. GCC
countries—namely Saudi Arabia, UAE,
and Qatar—are at the vanguard of this
transformation, which promises not only
to redefine their roles on the world stage
but also to ensure long-term economic
sustainability and resilience.
Historically dependent on oil, these
economies are embracing a new era
characterized by strategic diversification
into technology, tourism, finance,
and sustainable industries. This shift is
driven by the necessity to transcend the
volatile oil market and to prepare for a
post-oil era. It reflects a broader global
trend where regional economic clusters,
or ‘trade clubs’, are increasingly favored
over traditional globalized trade systems.
This reconfiguration, highlighted by the
World Economic Forum annual meeting
at Davos 2025, offers a new model of
economic interaction that aligns with
political, economic, and security interests.
Today, Saudi Arabia, the UAE, and Qatar
offer unique and ambitious examples of
economic transformation, strategically
shifting from their traditional oil-based
economies to become diverse global
powerhouses. This evolution placed
them among the world’s top 20 most
competitive economies according to IMD
2024 Competitiveness ranking ahead of
Germany, Canada, and South Korea. It
also made them hubs for major global
events and significant financial activities,
including a dominant share of IPOs in
the Middle East and Europe. In fact, the
GCC is now witnessing an “IPO Boom”
and in 2023, more than 45% of all IPOs
in EMEA were in this region and this is
increasing year on year. In 2024, there
were 54 IPOs raising 12.6$US billion.
In the last decade, these three GCC
nations were also pivotal in hosting a
range of mega-events, including Formula
1 races. Hosting 12.5% of the Formula 1
races for the year, the GCC significantly
contributes to the motorsports industry,
which boasts an impressive annual economic
output of approximately €160 billion.
Qatar’s hosting of the 2022 FIFA World
Cup and the UAE’s successful Expo 2020,
followed by Saudi Arabia’s upcoming role
as host for both the 2034 World Cup and
Expo 2030, exemplify the GCC’s strategic
The GCC’s evolution from oil giants to diversified
innovators is not just an economic necessity but
a strategic redefinition of the region’s role in a
globalized economy. As we harness technology
and innovative economic models, we are not only
participating in the global market; we are actively
shaping its future.”
use of major international events to bolster
their global standing and economic
diversification. These prestigious events
have not only demonstrated the GCC’s
advanced logistical capabilities but have
also significantly enhanced their international
profiles. The economic impact
of such events is profound, energizing
local industries including tourism, hospitality,
and services. For instance, the
2022 World Cup in Qatar contributed
substantially to the local economy, with
significant investments in infrastructure
expected to yield long-term benefits for
tourism and commerce. Similarly, the
Dubai Expo 2020 attracted millions of
visitors, showcasing innovations and
fostering international collaborations,
thus setting a precedent for how cultural
and sporting events can serve as catalysts
for economic growth and diversification
in the region.
The substantial growth in the non-oil
sectors of these countries is particularly
noteworthy - referred to by the IMF as a
bright spot in the global economy. In 2024,
non-oil GDP growth rates were impressive
across the GCC, with the UAE growing
at 4%, Saudi Arabia at 3.7%, and Kuwait
at an even higher 4.7%. This growth is
expected to continue. The only way, for
the coming years, is up.
The GCC’s proximity to burgeoning
markets in India and Africa, home to
the world’s next billion middle-class
consumers, offers unparalleled economic
opportunities. These regions are
expected to exhibit explosive growth
in consumer markets, presenting a
ripe environment for GCC countries to
establish themselves as central hubs in
the emerging global trade landscape. The
region’s global connectivity is spearheaded
by world-class airlines like Emirates,
Etihad, Qatar Airways, and soon, Riyadh
Air, enhancing its economic reach and
integrating these nations deeper into the
global economic fabric.
The GCC, with its strategic geographical
positioning and vast resources, is turning
potential into prosperity. In fact, the city
of Abu Dhabi now has a global brand as
“the capital for capital”. As of 2024, the
GCC manages over $4.3 trillion in sovereign
wealth funds and holds more than
40% of the world’s oil reserves, and over
25% of the global gas reserves.
Significant investments in technology,
particularly artificial intelligence, underline
the GCC’s commitment to establishing
a knowledge-based economy. Initiatives
like Saudi Arabia’s Vision 2030 and the
UAE’s AI Strategy 2031 highlight this
focus, aiming to harness cutting-edge
technologies to revolutionize industries
from energy to finance and beyond. These
strategies are supported by substantial
reforms, such as the introduction of
corporate income tax aimed at ensuring
fiscal sustainability and diversifying
revenue streams away from oil.
Yet, the region’s most significant
asset in this era of transformation is its
youthful demographic. With over 50%
of its population under the age of 25,
the GCC contrasts sharply with ageing
populations in the West and parts of
East Asia.
As these nations continue to invest
in building competitive industries and
innovating unique economic models, they
not only adapt to the global economic
order but also lead it.
This moment is not just an opportunity
but a necessity. As the world watches,
the GCC is not just participating in the
global economy—it is actively shaping
its future.
Mar 2025 www.thefinanceworld.com 37
38 www.thefinanceworld.com Mar 2025
In this special feature, we spotlight the Top 50 Healthcare Trailblazers
in the UAE, visionaries who are shaping the future of medicine.
This exclusive list honors the most influential leaders in the UAE’s
healthcare industry, recognizing those who have not only achieved
groundbreaking milestones but have also set new standards of excellence.
Through innovation, dedication, and transformative contributions, these
pioneers are redefining patient care and driving the nation’s healthcare
sector to unprecedented heights.
Mar 2025 www.thefinanceworld.com 39
ABDULKAREEM AL
OLAMA
Founder
Sultan Al Olama Medical Group
MEDICAL CLINIC
As founder of Sultan Al Olama Medical Group, Abdulkareem
Al Olama has built a healthcare enterprise that
exemplifies his vision of integrated, patient-centered
care. With six branches strategically positioned throughout
Dubai’s commercial and residential districts, the group offers
comprehensive services across 15 specialties from dentistry
and dermatology to pediatrics and home healthcare. The
organization’s success stems from its commitment to what
Al Olama calls “value-based medicine,” combining clinical
excellence with compassionate care.
Prior to establishing his medical group, Al Olama served
as Chief Executive Officer of The Mohammed bin Rashid Al
Maktoum Global Initiatives (MBRGI), the largest regional
foundation of its kind. During his tenure, he demonstrated
exceptional fundraising prowess, securing AED 2.7 billion in
2023-2024 alone. His innovative approach led to the establishment
of the 1 Billion Meal Endowment and the Mother
Endowment for Education.
A Harvard Medical School graduate, Al Olama’s career
reflects a remarkable blend of medical expertise, leadership
acumen, and entrepreneurial vision. As CEO of Al Jalila
Foundation, he commissioned Al Jalila Children’s Specialty
Hospital, established the Mohammed Bin Rashid Medical Research
Institute, and served as the Founding CEO of Hamdan
Bin Rashid Cancer Charity Hospital.
His pioneering work includes establishing the Dubai Robotic
Biobank, the first of its kind in the region. Al Olama’s
fundraising achievements are equally impressive, having
raised over AED 1.6 billion for healthcare projects and
life-transforming programs. Under his leadership, Al Jalila
Foundation has awarded more than 100 research grants to
scientists and provided over 100 scholarships.
Currently, Al Olama is collaborating with UN agencies
including WHO, WFP, and UNICEF to establish an innovative
date factory in Dubai that will support international humanitarian
feeding programs while also benefiting local farmers
and expanding the UAE’s green cover. Beyond his professional
accomplishments, colleagues describe Al Olama as an avid
traveler and skilled negotiator with a passion for making the
world better. He advocates for disrupting traditional NGO
models, pushing for greater innovation to address complex
global challenges that exceed conventional capabilities.
With his unique combination of medical expertise, business
acumen, and humanitarian vision, Abdulkareem Sultan Al Olama
continues to set new standards for healthcare excellence
and philanthropic impact in the UAE and beyond.
40 www.thefinanceworld.com Mar 2025
ABDULRAHMAN BIN
MOHAMED AL OWAIS
Minister of Health, and Prevention (MoHAP),
and Minister of State for Federal National
Council Affairs
Government of Dubai
GOVERNMENT
Abdulrahman Bin Mohamed Al Owais has been a driving
force in shaping the UAE’s healthcare and governmental
landscape for nearly two decades. His tenure in
the federal government, spanning multiple ministerial roles,
reflects a steadfast commitment to public welfare, cultural
enrichment, and institutional excellence.
Al Owais began his journey in public service in 2006 as the
UAE’s Minister of Culture, Youth, and Community Development.
This role underscored his dedication to fostering a vibrant
cultural and intellectual ecosystem in the nation. In 2011,
his responsibilities expanded as he assumed the additional
role of Acting Minister of Health, marking the beginning of
his influential presence in the UAE’s healthcare sector. By
2013, he was formally appointed as the Minister of Health, a
position that would define his career and solidify his impact
on the nation’s well-being.
With the ministerial reshuffle in 2016, the Ministry of Health
was restructured and rebranded as the Ministry of Health
and Prevention (MoHAP). This transformation reflected a
broader vision of not just providing healthcare services but
actively working towards disease prevention, public health
awareness, and regulatory excellence. Under Al Owais’s
leadership, MoHAP spearheaded groundbreaking initiatives
aimed at fortifying the healthcare infrastructure and ensuring
that the UAE remained at the forefront of global health
advancements.
Al Owais has championed several strategic initiatives,
including the development of the e-services program, the
MoHAP app, the Artificial Intelligence Centre, and the Zero
Trust Project. These projects align with the UAE’s digital
transformation goals, streamlining healthcare services, enhancing
data security, and integrating AI-driven solutions to
improve patient outcomes.
The ministry has also played a crucial role in international
collaborations, fostering partnerships strengthen global healthcare
ties. In December 2023, MoHAP engaged in discussions
with the Republic of Serbia to explore opportunities for joint
healthcare initiatives, demonstrating the UAE’s commitment
to global health diplomacy.
Beyond his ministerial role, Al Owais holds several key
positions that extend his influence across various domains.
He serves as Chairman of the Board of Trustees of the Sheikh
Zayed Grand Mosque Center and Chairman of the Board of
Trustees of the Sheikh Hamdan Bin Rashid Al Maktoum Award
for Medical Sciences. He is also a member of the Board of
Trustees of the Sultan Bin Ali Al Owais Cultural Foundation.
Mar 2025 www.thefinanceworld.com 41
AKRAM
SAMI
Vice President and Regional General Manager
Oracle Health MEA
TECHNOLOGY SERVICES AND CONSULTING
With over 20 years of experience in the IT and healthcare
IT sectors, Akram Sami has consistently supported
sales and contributed to the success of every
organization he has worked for. His career spans numerous
companies, and he has developed deep-rooted relationships
across the Gulf region, with a particular focus on the public
sector, healthcare, and defence. Akram is passionate about
helping his clients achieve their goals and objectives, and his
vast experience has made him a key player in shaping the
future of healthcare technology in the region.
Since 2022, Akram has been at the helm of Oracle’s operations
in the Middle East and Africa (MEA), leading the company to
new heights in the healthcare IT landscape. Oracle, a global
leader in data management and intelligence solutions, has
been at the forefront of transforming healthcare operations.
Akram’s leadership and strategic vision were pivotal in securing
Oracle Health’s groundbreaking $34 million agreement
with Burjeel Holdings in 2023. This partnership introduced
an advanced Oracle Health EMR solution, making Burjeel
Holdings one of the first healthcare providers in the region
to adopt this cutting-edge technology, significantly enhancing
its operational capabilities.
In recognition of Oracle Health’s exceptional customer
engagement and dedication, the company was awarded the
Best in KLAS award for acute care EMR in the MEA region
for six consecutive years. This prestigious honour highlights
Oracle’s unwavering commitment to transforming healthcare
through strategic partnerships and innovative solutions, all
aimed at improving patient outcomes.
Akram’s journey at Oracle began in 2011 as a senior strategic
client executive. His career continued to evolve as he
held various leadership positions, including a role at SAP,
where he served as the public sector lead for healthcare,
defence, and public services. He returned to Oracle in 2016
as a senior client-accountable executive, where his expertise
and strategic acumen have helped drive Oracle’s success in
the MEA region. In 2024, Akram’s leadership played a significant
role in the successful deployment of Oracle Cloud
Infrastructure services at King’s College Hospital London
in Dubai—marking a major milestone for U.A.E. healthcare
facilities. This, alongside the continued expansion of Oracle
Health’s capabilities, underscores Akram’s impact on the
region’s healthcare IT landscape.
Akram holds a Business Administration degree from Beirut
Arab University, followed by a Master’s in Business Administration
from the Lebanese American University.
42 www.thefinanceworld.com Mar 2025
ALI AL
BELOOSHI
Co-founder
Orthocure Medical Centre
ORTHOPEDIC & REHABILITATION
Ali Al Belooshi is a leading figure in orthopaedic surgery
in the UAE, renowned for his expertise in hip and knee
arthroplasty, trauma surgery, and robotic-assisted knee
replacement. As an Assistant Professor in the Department
of Surgery at UAE University and Adjunct Clinical Assistant
Professor at Mohammed Bin Rashid University (MBRU), Al
Belooshi has dedicated his career to advancing the field of
orthopaedic surgery. He is also the co-owner of the Orthocure
Medical Center in Dubai, a state-of-the-art facility providing
cutting-edge surgical solutions.
With over two decades of experience in the medical field,
Al Belooshi’s journey began with a Bachelor’s degree in
Medicine from the Royal College of Surgeons in Ireland in
1999, after which he was awarded a scholarship by the UAE
Ministry of Higher Education. His academic journey continued
with an orthopaedic residency at the University of Toronto,
followed by clinical fellowships at Mount Sinai Hospital and
St. Michael’s Hospital, both of which honed his expertise in
adult lower extremity joint reconstruction and hip and knee
computer-assisted surgery.
Al Belooshi is a trailblazer in his field, credited with being
the first surgeon in the Middle East to introduce robotic-assisted
knee replacement surgery. His pioneering work in
this area has seen him perform over 3,000 robotic-assisted
surgeries, solidifying his reputation as one of the foremost
authorities on the technology. Furthermore, he played a key
role in the development of the ANTHEM Knee System by
Smith & Nephew, contributing to the design and innovation
of this groundbreaking technology.
Another notable achievement is Al Belooshi’s introduction
of the SuperPATH technique for hip replacement surgeries
in the region. This minimally invasive method enables patients
to recover significantly faster, often returning to their
daily activities within days rather than weeks or months. Al
Belooshi’s ability to integrate advanced technology with his
surgical expertise has transformed the recovery process for
countless patients. Al Belooshi’s influence extends beyond the
operating room. He is the Chairman of AO Trauma in the UAE
and Vice President of the UAE Orthopaedic Society, where
he plays a key role in shaping the future of orthopaedics in
the region. His contributions to research, particularly in hip
and knee arthroplasty, have been published internationally,
further cementing his status as an expert in the field.
With a career that spans over two decades, Al Belooshi’s
focus remains on providing the highest standard of care while
advancing the boundaries of medical technology.
Mar 2025 www.thefinanceworld.com 43
ALI
HASHEMI
Co-Founder and Chief Executive Officer
meta[bolic]
DIGITAL HEALTH & DIABETES CARE
As Co-Founder and CEO of meta[bolic], Ali Hashemi
has created a healthcare platform generating some
of the best patient outcomes worldwide through its
unique hybrid approach.
Meta[bolic]’s evolution tells a compelling story of healthcare
innovation. What began in 2019 as GluCare.Health, a diabetes
management platform, soon expanded to include Zone.Health
for weight management. Both platforms now operate under
the meta[bolic] umbrella, powered by proprietary technology
that Hashemi’s team has developed from first principles.
“Metabolic diseases like diabetes are fundamentally diseases
of habit and lifestyle,” Hashemi explains. “Our approach
transforms clinicians into data-driven coaches who can guide
meaningful behavior change using the latest innovations in
wearable technology, machine learning, and artificial intelligence.”
This isn’t Hashemi’s first healthcare success story.
Previously, he founded Amana Healthcare, which became the
benchmark for continuum-of-care hospital platforms in the
Middle East before being acquired by Mubadala Healthcare
in 2018, one of the region’s largest healthcare M&A deals.
His expertise in healthcare strategy was honed during his
time founding and leading the Middle East Healthcare Practice
at Booz & Company in Dubai, following his work with
Bain & Company’s Healthcare and Private Equity practices in
New York City. Hashemi’s educational background uniquely
positions him at this technology-medicine crossroads. He
simultaneously studied Medicine and earned his MBA from
McGill University after completing a B.S.E. with Distinction
from Duke University, where he pursued an unusual combination:
a dual major in Biomedical Engineering and Religion,
with a minor in Chemistry.
Beyond his entrepreneurial ventures, Hashemi contributes
to the next generation of business leaders as a lecturer for
Duke University’s Global Executive MBA Program and serves
on the Global Advisory Board for Duke’s Fuqua School of
Business. As an investor in early-stage ventures, Hashemi
focuses on startups operating at the convergence of health
and technology, particularly those applying deep learning and
complex algorithms to healthcare challenges. In just five years
since its inception, meta[bolic] has dramatically expanded its
impact, making significant inroads in the wearables industry
and demonstrating the effectiveness of its hybrid healthcare
model, an approach Hashemi believes represents the future of
medical care. Through his innovative platforms, Ali Hashemi
continues to empower both patients and healthcare providers
with tools that drive meaningful improvements.
44 www.thefinanceworld.com Mar 2025
ALI IBRAHIM
MOHAMED ALSAFFAR
Chief Executive Officer
Capital Health Screening Center (CHSC)
PREVENTIVE HEALTHCARE
Ali Ibrahim Mohamed Alsaffar is a seasoned leader
whose career reflects over two decades of remarkable
achievements and transformative contributions across
diverse industries. With a Bachelor’s Degree in Business Administration
- Accounting from the University of Dubai, Ali
brings a wealth of experience and a deep understanding of the
financial and operational landscapes. His professional journey
spans sectors including Telecommunications, Investments,
Industrial Free Zones, and Media, showcasing his versatility
and leadership across high-profile organizations.
Throughout his career, Ali has held significant roles at
renowned entities such as Etisalat, TECOM Investments,
SENAAT, and TWOFOUR54. At TWOFOUR54, his pivotal role
as Head of Business Finance was instrumental in managing
major international film productions in the region, a testament
to his ability to oversee complex, high-stakes projects with
precision and expertise. His tenure in these organizations
sharpened his ability to navigate diverse business environments,
positioning him as a trusted leader capable of driving
impactful change.
In April 2019, Ali joined the management team at Capital
Health Screening Centre (CHSC) as the Head of Finance.
During his tenure, CHSC experienced rapid growth and
transformation under his strategic guidance. His leadership
capabilities expanded further when he assumed additional
responsibilities as Director of Operations and later, as Acting
Executive Director. One of his most notable contributions
came during the challenging times of the COVID-19 pandemic,
when his decision-making and resilience helped bolster CH-
SC’s standing and ensured the continuity of essential services
during uncertain times.
Ali’s strategic foresight has also been a key driver of CH-
SC’s expansion and operational success. As CEO, he led the
groundbreaking initiative of launching ADNOC’s Occupational
Medical Clinic in January 2023, marking a significant milestone
with a 10-year contract. This ambitious project involved
managing periodic Occupational Medical and Residency Visa
Medical screenings for ADNOC employees and their families, a
vital service in a region renowned for its dynamic workforce.
Under Ali’s leadership, CHSC has also revolutionized
healthcare delivery through the expansion of its fleet of
Mobile Clinics. This innovation brought on-site visa medical
screenings directly to large groups of employees in Abu Dhabi-based
companies, dramatically improving convenience,
reducing wait times, and enhancing operational efficiencies
across CHSC’s branches and mobile units.
Mar 2025 www.thefinanceworld.com 45
ALISHA
MOOPEN
Managing Director and Group CEO
Aster DM Healthcare
HOSPITALS & CLINICS
Alisha Moopen, the Managing Director and Group CEO
of Aster DM Healthcare, is a trailblazer in the healthcare
industry and a powerful advocate for women’s
empowerment and mental health. As one of the few women
in a male-dominated sector, Alisha has proven that diligence,
innovation, and a commitment to excellence are the pillars of
effective leadership. She is responsible for guiding the strategic
direction of Aster DM Healthcare, driving the company’s
expansion into new markets, and overseeing its operations
across seven countries, serving over 50,000 patients daily
and nearly 20 million annually.
Her educational journey reflects her strong foundation in
business and finance, with a Chartered Accountancy degree
from the Institute of Chartered Accountants of Scotland
(ICAS) and further studies at prestigious institutions such
as the University of Michigan - Stephen M. Ross School of
Business and Harvard Kennedy School. Prior to her role at
Aster, Alisha gained valuable experience working with Ernst
& Young, where she honed her leadership and financial expertise,
setting the stage for her groundbreaking work at Aster.
Alisha’s leadership is shaping the future of healthcare in
the Middle East and beyond. She has been instrumental in
Aster’s global expansion, with the company now operating a
vast network of over 290 establishments, including hospitals,
clinics, pharmacies, and specialty centers in the GCC, India,
and the Philippines. Her vision for growth is exemplified by
Aster’s $250 million investment to expand its presence in
Saudi Arabia, adding over 1,000 hospital beds, 180 pharmacies,
and 24 medical centers. This expansion is a reflection
of her dedication to making quality healthcare accessible to
millions of people across the globe.
A passionate advocate for workforce diversity, Alisha is
committed to breaking down the barriers that women face
in the workplace. As the first female Chapter Chair of YPO’s
Dubai Chapter, she brings together over 27,000 chief executives
from 130 countries, fostering a global network that
emphasizes leadership, diversity, and innovation. One of
her key initiatives at Aster DM Healthcare is the launch of
the Women in Leadership program, which empowers women
within the organization by providing training, mentorship, and
opportunities to advance into leadership roles.
Beyond her professional accomplishments, Alisha is a
strong supporter of mental health initiatives and women’s
empowerment. Her commitment to improving mental health
support for employees and promoting gender equity within
the workforce underscores her dynamic leadership style.
46 www.thefinanceworld.com Mar 2025
AMANDA
GRAVITIS
Chief Executive Officer
Smart Salem
DIGITAL HEALTH AND WELLNESS CLINIC
Amanda Gravitis is an entrepreneurial leader with over a
decade of experience driving business transformation
and growth. Since joining Smart Salem in 2022, she
has been instrumental in the company’s rapid expansion,
overseeing the opening of multiple state-of-the-art medical
centres and launching over 20 innovative services. Under her
leadership, Smart Salem has gained recognition for providing
Dubai’s most convenient health screening services, including
visa health screening. She believes strongly in a purpose-led,
people-first leadership approach that has fostered a thriving,
empowered, and resilient organizational culture at Smart Salem.
Amanda’s journey to CEO, which began as COO in mid-2022,
is a testament to her adaptability, determination, and vision.
She led the company’s expansion from a single center to three
in just six months and designed and operationalized advanced
medical centres with cutting-edge robotics and automation.
In recognition of her leadership, Amanda was promoted to
CEO in late 2023, where her focus is on continuing to elevate
Smart Salem’s health and wellness services in the UAE.
Before joining Smart Salem, Amanda built a successful
career in consultancy, working with one of the “Big Four”
firms across Australia, New Zealand, and the GCC region. Her
consultancy background has enabled her to bring a diverse
perspective to her leadership role, managing large-scale
transformations and driving growth strategies that align
stakeholders across both government and private sectors.
Amanda’s approach to leadership is grounded in flexibility,
resilience, and a problem-solving mindset. She advocates for an
empowered workforce where team members feel safe to take
risks, learn from mistakes, and contribute to the company’s
success. Smart Salem’s unique startup culture encourages
open communication and collaboration, promoting an environment
of continuous learning.
Beyond business growth, Amanda is passionate about
integrating innovative technologies like genomics and body
composition analysis into Smart Salem’s services. She is a
strong advocate for preventive healthcare and aims to make
advanced technologies more accessible and affordable to
individuals, empowering them to take control of their health.
Under her leadership, Smart Salem has introduced several
industry-first initiatives, such as removing the need for a
doctor’s referral to access health screening services, and
simplifying the process for individuals seeking preventive care.
Amanda’s focus on customer-centric services has been integral
to Smart Salem’s growth and its commitment to providing
Dubai residents with a premium health screening experience.
Mar 2025 www.thefinanceworld.com 47
AMER AHMAD
SHARIF
Chief Executive Officer and President
Dubai Health and Mohammed Bin Rashid University
of Medicine and Health Sciences (MBRU)
GOVERNMENT HEALTHCARE AUTHORITY
As the CEO of Dubai Health and President of Mohammed
Bin Rashid University of Medicine and Health Sciences
(MBRU), Amer Ahmad Sharif has been instrumental in
transforming the healthcare landscape, making groundbreaking
strides in medical education, healthcare management, and
research. His visionary leadership extends to his role as the
Chair of the Dubai COVID-19 Command and Control Center,
where he played a pivotal role in the UAE’s response to the
global pandemic.
Sharif’s journey in healthcare leadership began with a
strong academic foundation. He earned his MBBS from the
UAE University’s College of Medicine and Health Sciences
(CMHS), followed by a PhD in Public Health, where he focused
on mapping the UAE health system’s challenges and recommending
strategies for improvement. Furthering his expertise,
he also completed an MSc in Healthcare Management from
the prestigious Royal College of Surgeons in Ireland (RCSI).
His academic and professional achievements have earned
him recognition both nationally and internationally, including
being the first RCSI alumnus to receive the “Positive Global
Impact Award” for his role in establishing MBRU.
A forward-thinking leader, Sharif has been a driving force
in the growth and success of MBRU, founded in 2014. Under
his guidance, the university has become a renowned institution
for medical and healthcare education in the region,
strengthening collaborations with international academic
powerhouses such as Queen’s University Belfast and other
global partners. MBRU’s prestigious academic programs,
including the Hamdan Bin Mohammed College of Dental Medicine
and the College of Medicine, have received widespread
acclaim for their excellence in training the next generation
of healthcare professionals.
Sharif’s leadership extends beyond academia. He has
held numerous key roles within the UAE healthcare system,
including significant positions at the Dubai Health Authority
(DHA). His research interests, focused on the challenges
and future strategies of the UAE healthcare system, have
provided valuable insights and helped shape policies aimed
at improving health outcomes for the nation.
In addition to his work at MBRU and Dubai Academic Health
Corporation, Sharif is an active member of several prominent
councils, including the UAE Genome Council, the Emirates
Research and Development Council, and the Advisory Board
of the 4th Industrial Revolution Center in the UAE. He also
serves as a Visiting Scholar at Thomas Jefferson University’s
Sidney Kimmel Medical College.
48 www.thefinanceworld.com Mar 2025
AYMAN
MOKHTAR
Regional President MENA & EURASIA
Viatris
PHARMACEUTICALS
Ayman Mokhtar is a seasoned global executive with over
20 years of experience in the pharmaceutical industry,
specializing in innovative healthcare solutions that
expand patient access to quality medications. He is currently
the Regional President for Viatris, overseeing operations in
the Middle East, North Africa, and Eurasia. Viatris, a global
healthcare company formed from the merger of Mylan and
Upjohn (a Pfizer division), is committed to improving patient
access to essential medicines worldwide, serving approximately
1 billion patients annually.
Throughout his career, Mokhtar has held key leadership
roles across Europe, Eurasia, the Middle East, and Africa,
bringing expertise in navigating complex political and economic
landscapes to drive organizational growth and profitability.
His focus has been on maximizing business opportunities
and building strategic partnerships, including collaborations
with prominent stakeholders such as the Ministry of Health
in the UAE, the Ministry of Health and Population in Egypt,
NYU Abu Dhabi, Emirates Airlines, and others.
Mokhtar is an expert in leading and developing organizations,
providing training and development at all levels, and
creating a competitive growth environment by securing strong
external relationships. He is also known for his advanced
presentation skills, which enable him to effectively network
and raise brand awareness, enhancing business performance.
His commitment to improving healthcare access is reflected
in his advocacy and active external engagement. He is a
board member of several leading trade and academic organizations,
including chairing the Harvard Club’s healthcare
committee for the GCC and being a founding member of the
U.S.-U.A.E. Business Council. Mokhtar has been instrumental
in driving public-private partnerships that focus on research,
awareness, and patient access, particularly in the UAE. His
contributions to the region’s healthcare landscape have
earned recognition from industry peers, advocacy groups,
and business organizations.
Mokhtar holds a Bachelor’s degree in Pharmaceutical
Sciences from Cairo University, along with an Advanced
Management Program in Global Experience and International
Business from Northwestern University’s Kellogg School
of Management and IMD Business School. His unwavering
dedication to excellence, along with his ability to connect
stakeholders around common goals, has made him a trusted
leader in the pharmaceutical industry.
Through his work, Ayman Mokhtar continues to demonstrate
a deep commitment to delivering quality healthcare.
Mar 2025 www.thefinanceworld.com 49
BADER BADER
AL QUBAISI
Chief Executive Officer
Sheikh Khalifa Medical City
GOVERNMENT HOSPITAL
At the helm of Sheikh Khalifa Medical City (SKMC), one
of the UAE’s most prestigious medical institutions,
Bader Bader Al Qubaisi brings nearly two decades of
executive experience and a vision for healthcare that combines
innovation with compassionate service. As CEO, Al Qubaisi
has already left an indelible mark on SKMC’s trajectory. His
strategic leadership successfully revitalized key medical
services and expanded business opportunities, resulting in
significant financial improvements throughout 2022-2023.
This turnaround reflects his ability to balance operational
excellence with fiscal responsibility, a rare combination in
today’s complex healthcare landscape.
Al Qubaisi’s journey to SKMC’s top position includes
serving as SEHA’s Group Chief Information Officer, where
he spearheaded critical technology advancement initiatives.
These efforts streamlined processes across SEHA’s network,
creating measurable improvements in both patient experience
and staff efficiency.
His technology background has proven particularly valuable
in modernizing SKMC’s approach to healthcare delivery.
Under his guidance, the institution has embraced digital
transformation while maintaining its focus on patient-centered
care. This dual focus represents Al Qubaisi’s philosophy that
technology should enhance, rather than replace, the human
elements of healthcare. Al Qubaisi’s extensive committee
experience including roles on the Sheikh Shakhbout Medical
City Operation Committee, Operating Committee of Sila
Hospital and Clinics in Al Dhafra Region, and Institutional
Transformation Committee has given him a comprehensive
understanding of healthcare operations at multiple levels.
As the leader of Abu Dhabi’s largest teaching medical center,
Al Qubaisi oversees an impressive operation: 441 beds,
16 outpatient specialty clinics, and several groundbreaking
medical programs including the UAE’s first comprehensive
Kidney Transplant Center and the country’s largest Heart
Program for Children.
Under his stewardship, SKMC continues to build on its
reputation for pediatric excellence, offering specialized
services in oncology, hematology, nephrology, and metabolic
disorders that are unavailable elsewhere in the region. With
Bader Al Qubaisi at the helm, Sheikh Khalifa Medical City
appears poised to continue its trajectory as a healthcare innovator
while fulfilling its core mission: providing exceptional,
comprehensive care to the communities it serves. As a leader,
Bader Al Qubaisi ensures that SKMC remains at the forefront
of medical research and patient-centered care.
50 www.thefinanceworld.com Mar 2025
BASEL
ZIYADEH
Chief Executive Officer
Julphar
PHARMACEUTICALS
With over 25 years of pharmaceutical industry expertise,
Basel Ziyadeh has taken the helm of Julphar during
a pivotal moment in the company’s evolution. Since
his appointment as CEO in February 2023, Ziyadeh has been
steering this pharmaceutical powerhouse toward its vision
of providing innovative health solutions both regionally and
globally.
His leadership journey reflects a deep understanding of
the pharmaceutical ecosystem across the Middle East and
North Africa. Before joining Julphar, Ziyadeh demonstrated
his transformational leadership capabilities as CEO of Tabuk
Pharmaceuticals, where he orchestrated a significant business
turnaround that substantially expanded profitability while
forging strategic partnerships that positioned the company
for sustainable growth.
Ziyadeh’s 15-year tenure at Hikma Pharmaceuticals further
shaped his multifaceted expertise. There, he progressed
through various leadership roles, eventually spearheading
the company’s branded strategy formulation and execution
throughout the MENA region after successfully managing
operations across the GCC and Levant markets. His advisory
work and board memberships with pharmaceutical entities
spanning Saudi Arabia, Egypt, Jordan, Sudan, Iraq, and Lebanon
have provided him with invaluable insights into the
diverse regulatory landscapes and market dynamics across
these regions.
Under Ziyadeh’s guidance, Julphar continues to build on
its impressive foundation. The company, established in 1980
under the direction of Sheikh Saqr Bin Mohammed Al Qasimi,
has grown into a formidable presence in the pharmaceutical
world. With 12 manufacturing facilities across the Middle East
and Africa, Julphar now produces approximately one million
boxes of medicine daily, distributes to 50 countries across
five continents, and employs 2,300 professionals. Julphar’s
financial trajectory reflects its operational scale, with reported
revenues of $441.7 million in 2022 and assets totaling $649
million. The company has distinguished itself as one of the
world’s leading insulin producers while maintaining a diverse
portfolio through Julphar Diabetes Solutions, general medicines,
and its consumer division. With his hands-on leadership
approach and comprehensive experience in pharmaceutical
marketing, multi-site manufacturing, strategy development
in vaccines and biological medicines, and business development,
Ziyadeh is uniquely positioned to accelerate Julphar’s
transformation journey. Under his leadership, Julphar aims
to expand world-class care in every aspect of its operations.
Mar 2025 www.thefinanceworld.com 51
ELIF
ARAL
Regional President Middle East, Russia and
Africa (MERA)
Pfizer
BIOPHARMACEUTICALS
Elif Aral’s journey with Pfizer began in 1995, and since
then she has achieved significant milestones over the
years. When Aral joined the pharmaceutical giant,
few could have predicted the profound impact she would
have on global healthcare access and innovation over the
next 25+ years. Today, as a senior executive navigating one
of the world’s largest pharmaceutical companies through an
era of unprecedented change, Aral embodies the intersection
of business acumen and humanitarian purpose that defines
modern healthcare leadership.
Aral’s most recent achievement stands as perhaps her most
impactful: spearheading Pfizer’s “An Accord for a Healthier
World” initiative. This groundbreaking program delivers the
company’s medicines and vaccines on a not-for-profit basis
to 45 lower-income countries, dramatically expanding access
to critical healthcare solutions for millions of vulnerable
patients worldwide. Prior to leading the Accord initiative,
Aral’s leadership spanned several critical domains within
Pfizer. As CV Metabolic and Global Brands lead in Internal
Medicine, she oversaw more than 200 medicines, working
across global markets to enhance performance and ensure
these treatments reached patients efficiently. Her tenure as
head of Pfizer’s Vaccines Division for Emerging Markets further
solidified her reputation as a strategic visionary, managing
a $1.4 billion portfolio that helped protect millions against
preventable diseases across developing regions.
Pfizer’s 2023 performance in the Middle East, Russia, and
Africa region reflects Aral’s strategic approach to market
development. The company reached over 45 million patients
and successfully launched 32 products across the region.
Additionally, approximately 15,000 patients benefited from
30 patient access programs implemented across 11 countries.
Key regional partnerships under her leadership include collaboration
with Haya Karima in Egypt, initiatives with Morocco’s
Ministry of Health targeting universal health coverage and
improved antimicrobial resistance, and partnership with Abu
Dhabi’s Department of Health to advance research through
real-world data analysis, with special focus on rare diseases
like Sickle Cell Disease.
Aral’s impressive educational background provides the
intellectual foundation for her innovative approach to healthcare
leadership. With an Economics degree from Istanbul
University, she has further enhanced her expertise through
executive education at prestigious institutions including Harvard
Business School, Wharton, Kellogg Executive Education,
and the Management Center of Europe.
52 www.thefinanceworld.com Mar 2025
ELLIE
CHAILLOT
President and Chief Executive Officer
(International)
GE Healthcare
HEALTHTECH
Elie Chaillot is the President & CEO (International) of
GE HealthCare, leading an $8 billion business with a
workforce of 25,000 professionals across 160+ countries.
Under his leadership, GE HealthCare continues to revolutionize
the industry by delivering cutting-edge healthcare
technologies, services, and solutions that enhance patient
care and streamline medical operations worldwide.
With over two decades of experience at GE HealthCare,
Chaillot has been instrumental in driving strategic growth and
fostering strong organizational cultures. Before assuming his
current role in January 2024, he served as President & CEO
of GE HealthCare’s Intercontinental Region, overseeing a
$3 billion business unit across 60 countries, including Latin
America, Southeast Asia, India, Japan, Korea, Australia, and
New Zealand. Prior to that, he led Services for Europe, the
Middle East, and Africa (EMEA), spearheading lifecycle
business development and operations in over 100 countries.
Chaillot’s career with GE HealthCare began in 2001 in Paris,
where he took on various commercial and leadership roles
in Diagnostic Imaging, Healthcare Digital, and Interventional
businesses across EMEA. In 2007, he relocated to Dubai
to lead the Middle East division, achieving record growth.
His journey then took him to Asia, where he became Chief
Commercial Officer for Japan & Asia Pacific, before being
appointed President & CEO of GE HealthCare’s Eastern
Growth Markets (EGM) in 2018.
A biomedical engineer by training, Chaillot holds an MBA
in Healthcare Economics and Hospital Management from
Institut Lillois de l’Ingénierie de la Santé (ILIS), Lille II University
Law & Health, France. He also serves on the Board
of Directors of Wipro GE Healthcare in India, contributing to
the advancement of healthcare solutions in one of the world’s
most dynamic markets.
Elie Chaillot is at the forefront of digital healthcare
transformation, championing AI-powered diagnostics, connected
patient monitoring, and personalized treatment solutions. In
February 2024, under his leadership, GE HealthCare partnered
with Sulaiman Al-Habib Medical Services Group (HMG) to
integrate advanced digital healthcare technologies across 13
hospitals and eight medical centers in the Middle East. Further
solidifying GE HealthCare’s presence in the region, Chaillot
oversaw a landmark partnership with Saudi-based Hayat
National Hospitals in October 2024, aimed at strengthening
healthcare infrastructure and medical technology deployment
throughout the kingdom. His leadership drives GE HealthCare’s
mission to deliver compassionate care worldwide.
Mar 2025 www.thefinanceworld.com 53
FODHIL
BENTURQUIA
Founder and Chief Executive Officer
Okadoc
HEALTHTECH & TELEMEDICINE
Benturquia’s journey in the Middle East began in 2007
when he left France to pursue a career in investment
banking with Société Générale in Dubai. In his early 20s,
the young professional quickly recognized the vast potential of
the digital revolution, particularly within e-commerce, which,
at the time, was viewed as a high-risk and unproven business
model. Benturquia’s interest in the sector grew, and in 2010,
he co-founded MarkaVIP in Amman, a startup that aimed to
capitalize on the emerging e-commerce trend. While his time
there was brief, it set the stage for the pivotal role he would
later play in reshaping the region’s online retail landscape.
Soon after, he joined Souq.com, a company still in its infancy.
There, Benturquia made his mark by launching the Deal of
the Day offering, a business model that became a significant
success. His efforts didn’t stop there; he later took on the responsibility
of leading Souq.com’s Saudi operations, managing
the company’s profit and loss for two years. Benturquia’s time
at Souq, which ultimately attracted the attention of Amazon
and was acquired for $600 million, was an invaluable learning
experience, giving him the foundation to become a leading
force in the region’s digital transformation.
In 2015, at just 31, Benturquia took on his next challenge
as the Group CEO of Noon.com, a $1 billion joint venture
backed by prominent Dubai figures and Saudi Arabia’s Public
Investment Fund. Under his leadership, Noon.com grew into
one of the largest e-commerce platforms in the region in less
than two years, further cementing Benturquia’s status as a
visionary leader.
However, it was in 2018 that Benturquia pivoted to healthcare,
founding Okadoc after a personal experience left him
frustrated with the inefficiency of booking doctor appointments.
Realizing the healthcare sector was ripe for digital
disruption, he launched Okadoc to provide a seamless and
efficient online booking platform for patients and doctors.
Today, under his leadership, Okadoc has revolutionized how
people in the UAE access healthcare services, helping users
book doctor’s appointments in less than 40 seconds. With
over 400,000 monthly visitors and growing at a rate of 30%
per month, Okadoc is making waves in the healthtech space,
all while offering a free service to consumers and generating
revenue through subscription packages from healthcare providers.
Benturquia’s journey is one of resilience, innovation,
and leadership. From his early days in investment banking to
transforming the e-commerce landscape and now leading the
charge in digitizing healthcare, his story is one of relentless
ambition and a passion for creating lasting, impactful change.
54 www.thefinanceworld.com Mar 2025
GEORGE PASCAL
HABER
Chief Executive Officer
Cleveland Clinic Abu Dhabi
TERTIARY CARE HOSPITAL
George Pascal Haber, MD, PhD, is the Chief Executive
Officer (CEO) of Cleveland Clinic Abu Dhabi, leading
a team of over 5,600 caregivers in one of the region’s
most innovative healthcare institutions. A visionary leader in
medical technology and surgical innovation, Haber is also a
renowned urologist with a specialty in robotic surgery. Under
his leadership, Cleveland Clinic Abu Dhabi has seen remarkable
growth, embracing cutting-edge healthcare solutions
and aligning with the mission of Cleveland Clinic and M42
to drive innovation in the healthcare landscape.
Before taking on the CEO role at Cleveland Clinic Abu
Dhabi, Haber served as Chairman of the Glickman Urologic
and Kidney Institute at Cleveland Clinic, Ohio, where his
work revolutionized urology practices. He expanded patient
services, reduced complications by 40%, and doubled the number
of urology patients treated. His leadership solidified the
institute’s reputation as one of the top-ranked urology centers
globally, all while driving academic and research excellence.
Throughout his career, Haber has been at the forefront of
pioneering surgical techniques. He led his team in performing
groundbreaking procedures such as Europe’s first-ever
robotic, scar-free kidney removal for transplant, as well as
the first large series of scar-free kidney and prostate surgeries
conducted through the belly button. His innovation extends
to the UAE, where he performed the first robotic kidney
transplant in the region, along with other path-breaking
procedures like robotic autotransplant and robotic Level 3
IVC thrombectomy.
Haber’s contribution to urology extends far beyond the
operating room. He has authored more than 250 peer-reviewed
scientific articles and has served as a visiting professor in over
a dozen countries. In addition to his clinical and academic
accomplishments, Haber’s leadership and vision have made
a significant impact on healthcare delivery itself. During the
COVID-19 pandemic, he led surge planning efforts at Cleveland
Clinic, using predictive analytics to ensure optimal patient
care during a challenging time. His adaptability and foresight
ensured that Cleveland Clinic maintained its world-class
service levels while managing the pandemic’s disruptions.
A graduate of France’s top universities, Haber holds a Master’s
in Surgical Oncology, a PhD in Biotechnology, and completed
his clinical fellowship in robotic urology at Cleveland Clinic.
He further honed his leadership acumen through executive
education at Wharton and Harvard Business Schools.
Beyond Cleveland Clinic, Haber continues to shape the
future of healthcare.
Mar 2025 www.thefinanceworld.com 55
HASAN JASEM AL
NOWAIS
Managing Director and Group CEO
M42 Health
HEALTHCARE TECHNOLOGY & AI
As the Group CEO and Managing Director of M42, Hasan
Jasem Al Nowais leads a healthcare powerhouse that’s
leveraging artificial intelligence, genomics, and cutting-edge
technology to deliver more personalized, precise,
and preventative care worldwide.
Under Al Nowais’s guidance, M42 has emerged as a
formidable presence in the global healthcare landscape.
Formed in 2022 through the merger of G42 Healthcare and
Mubadala Health, the Abu Dhabi-headquartered organization
now encompasses over 20,000 employees across more than
450 facilities in 26 countries. What distinguishes M42 is its
commitment to disrupting traditional healthcare models
through technological integration. The company’s approach
combines state-of-the-art healthcare facilities with advanced
health technologies, creating solutions that address some of
the world’s most critical health and diagnostic challenges.
Al Nowais brings to his role more than two decades of
leadership experience spanning both the healthcare and
hospitality sectors. His previous positions include CEO of
Mubadala Health and Chief Administrative Officer of Cleveland
Clinic Abu Dhabi, where he honed his expertise in healthcare
administration and innovation. His leadership extends beyond
M42, as he serves as Chairman of Cleveland Clinic Abu Dhabi,
Rosewood Abu Dhabi, and the Four Seasons Abu Dhabi.
Additionally, he holds board positions with Yas Holdings and
chairs its Healthcare Committee.
This diverse background combining healthcare expertise
with hospitality excellence, informs Al Nowais’s unique approach
to patient care, emphasizing both clinical excellence
and exceptional patient experience. Al Nowais’s impact has
earned him recognition as one of the Middle East’s top ten
healthcare leaders. His educational background includes a
degree from the American University in Washington, D.C.,
complemented by certifications from prestigious institutions
including Cornell University and Harvard Medical School.
The efficacy of M42’s approach under Al Nowais’s leadership
was recently highlighted when Amana Healthcare, a key
component of the M42 group, received the Diamond Award
for Safety in Digital Transformation from the Arab Hospitals
Federation for the third consecutive year. This recognition
underscores the organization’s commitment to enhancing
patient safety through digital innovation. By harnessing the
power of artificial intelligence, genomics, and other emerging
technologies, they are working to create a future where
preventative care and early intervention become the norm
rather than the exception.
56 www.thefinanceworld.com Mar 2025
HEIN VAN
ECK
Chief Executive Officer
Mediclinic Middle East
HOSPITALS & CLINICS
Hein van Eck is a seasoned healthcare executive with
over 20 years of leadership experience in strategy,
operations, and business growth across both local
and global healthcare landscapes. Appointed CEO of Mediclinic
Middle East in 2023, Hein is responsible for the overall
executive oversight of the organization, including strategic
planning, future growth strategy, policy setting, budgeting,
and financial and operational performance.
Before assuming the role of CEO, Hein served as the Chief
Strategy Officer at Mediclinic, where he played a pivotal
role in developing and overseeing the company’s strategic
initiatives, M&A activities, and business operations. His experience
spans across optimizing business models, driving
efficiency, and mitigating risks, all of which have contributed
to Mediclinic’s continued success in the UAE’s rapidly evolving
healthcare sector.
Hein brings a strong background in actuarial science to his
leadership roles. He is a Fellow of the Institute and Faculty of
Actuaries, UK (FIA), and a Fellow of the Actuarial Society of
South Africa (FASSA). He holds a BSc from the University of
Stellenbosch, grounding him in both the technical and strategic
aspects of the healthcare industry. Under Hein’s leadership,
Mediclinic Middle East has continued to establish itself as
a trusted provider of world-class healthcare in the UAE, operating
seven hospitals and 28 outpatient clinics, with more
than 7,700 dedicated staff members. Mediclinic has earned
a reputation for meeting internationally recognized clinical
care standards and ensuring operational excellence, making it
one of the leading private healthcare providers in the region.
In March 2024, under Hein’s leadership, Mediclinic City
Hospital made history as the first private hospital in the UAE
to receive the prestigious Patient Safety Friendly Hospital
Initiative (PSFHI) certification, a significant achievement that
reflects the organization’s commitment to patient safety and
high-quality healthcare standards. Hein’s leadership extends
beyond strategy and operations; his focus on developing
healthcare policy, managing payer relations, and driving
research and development initiatives continues to shape the
future of healthcare delivery in the UAE and beyond.
Committed to excellence, Mediclinic Middle East continues
to focus on providing top-tier medical services while leveraging
the global expertise of its parent company. Its patient-centered
approach, advanced medical technologies, and adherence to
high clinical standards make it a trusted name in the UAE’s
healthcare sector. His unwavering commitment to growth,
makes him a key figure in the healthcare industry.
Mar 2025 www.thefinanceworld.com 57
HUSNIA
GARGASH
Founder and Chairperson
Gargash Hospital
WOMEN’S & MATERNITY HOSPITAL
Husnia Gargash is a pioneering consultant in Obstetrics,
Gynecology, and Reproductive Medicine, celebrated
for her groundbreaking contributions to women’s
healthcare in the UAE. As the first local consultant specializing
in Reproductive Medicine in the country, she has set a
remarkable precedent for advancing fertility treatment and
family planning, particularly in the area of assisted reproductive
technologies (ART). With more than two decades of
expertise, Gargash has become one of the leading authorities
in her field, known for her unwavering commitment to improving
women’s health and helping families achieve their
dreams of parenthood.
Gargash earned her qualifications from some of the most
prestigious medical institutions, undergoing rigorous training
in Obstetrics and Gynecology. Her particular interest and specialization
in Reproductive Medicine have led her to develop
a deep expertise in fertility preservation, in-vitro fertilization
(IVF), and other advanced reproductive technologies. She is
renowned for her holistic approach to patient care, tailoring
treatment plans to meet each patient’s unique medical needs
and personal goals. This compassionate and personalized
care has allowed countless families to realize their dreams,
particularly in cases involving infertility and reproductive
health challenges.
Gargash is especially respected for her proficiency in
managing high-risk pregnancies, complex gynaecological
conditions, and advanced fertility treatments. Her exceptional
skills in laparoscopic surgery and the use of assisted
reproductive technologies have made her a sought-after
consultant, both locally and internationally. Her dedication
to providing the best possible outcomes for her patients has
earned her widespread recognition in the medical community.
In addition to her clinical work, Gargash is passionate about
medical education. She has played an instrumental role in
training and mentoring young doctors and specialists in Obstetrics,
Gynecology, and Reproductive Medicine, sharing her
extensive knowledge and expertise with the next generation
of healthcare professionals. Gargash’s leadership in education
has established her as a trusted and respected figure in the
medical community.
Her contributions extend beyond her practice, with several
published research papers focused on reproductive health.
These publications have further cemented her position as a
thought leader and innovator in her field. Gargash’s research
and dedication to improving women’s healthcare ensures
that her influence reaches far beyond her clinical practice.
58 www.thefinanceworld.com Mar 2025
JAMIL
AHMED
Founder and Managing Director
PRIME Healthcare Group
HOSPITALS & CLINICS
With over two decades of leadership, Jamil Ahmed has
been the driving force behind the transformation
of PRIME Healthcare Group into one of the UAE’s
premier healthcare providers. Under his visionary guidance,
the group has earned multiple prestigious accolades, including
the Dubai Quality Appreciation Award and the Sharjah
Economic Excellence Award, cementing its reputation for
excellence in healthcare. Through his leadership, PRIME
Healthcare has become synonymous with top-tier medical
care, offering a 100-bed premium hospital, medical centers,
and diagnostic facilities across the UAE.
Jamil Ahmed, an accomplished Orthopaedic Surgeon,
completed his MBBS and MS in Orthopaedic Surgery in India,
followed by a Fellowship in Trauma and Reconstructive Surgery
from Germany. His vast clinical experience and entrepreneurial
spirit led him to establish PRIME Medical Centre in 1999, after
honing his skills at renowned hospitals in the UAE, India, and
Germany. As a skilled surgeon with expertise in trauma and
reconstructive surgery, Jamil has always prioritized patient
care, ensuring that PRIME Healthcare Group operates at the
highest medical standards.
As a leader, Jamil is known for his business acumen and
ethical approach to entrepreneurship. He has grown PRIME
Healthcare Group into a prominent conglomerate with over
450 physicians and 1,200 professionals, all committed to
providing personalized, compassionate care. Jamil’s unwavering
dedication to quality and his hands-on involvement
with physicians, employees, and patients alike has led the
organization to become a beacon of healthcare excellence in
the UAE. His leadership extended beyond healthcare delivery,
particularly during the COVID-19 crisis. Leading from the
front, he ensured that PRIME Healthcare played a key role
in vaccinating both its employees and the wider community.
His proactive approach during the pandemic highlighted his
commitment to both the health and well-being of his team
and the broader public.
In addition to his work in healthcare, Jamil is deeply
committed to philanthropy. His passion for giving back to
the community is evident through numerous CSR initiatives,
including his recent donation of an ambulance to the Dubai
Corporation of Ambulance Services as a token of appreciation
for their tireless work. Jamil Ahmed’s entrepreneurial journey
has been marked by steady growth, and PRIME Healthcare
Group continues to expand its footprint in healthcare services,
integrating cutting-edge technology to deliver personalized
care to every patient.
Mar 2025 www.thefinanceworld.com 59
JOHN
IRELAND
Chief Executive Officer
Amanat Holdings
HEALTHCARE INVESTMENTS
John Ireland brings a robust financial acumen and strategic
vision to his role of Chief Executive Officer of Amanat
Holdings. With a distinguished career spanning multiple
industries, Ireland has established himself as a versatile leader
capable of driving growth in diverse business environments.
At Amanat, Ireland leverages his extensive experience to
oversee a significant portfolio of healthcare and education
assets. The company, listed on the Dubai Financial Market
since 2014 with a paid-up capital of AED 2.5 billion, focuses
on establishing, acquiring, and integrating companies within
these sectors throughout the region and beyond. Ireland’s
financial expertise was honed across senior positions in
finance, strategy, and business development within the real
estate, media, and entertainment industries. Before joining
Amanat, he served as CFO for several listed and private organizations
both regionally and internationally, demonstrating
his adaptability and broad business perspective.
His educational background includes a Bachelor of Arts in
Business Management from the University of Exeter, complemented
by his qualification as a Chartered Accountant. This
combination of formal education and professional certification
has equipped Ireland with the analytical capabilities essential
for navigating complex financial landscapes.
Beyond his executive roles, Ireland maintains a governance
perspective as a Board Member at Cambridge Medical &
Rehabilitation Center, part of Amanat’s healthcare platform,
which stands as the leading post-acute care provider in the
Gulf region. Under Ireland’s financial stewardship, Amanat
continues to expand its portfolio, which includes Cambridge
Medical and Rehabilitation Center in the UAE and Saudi Arabia,
Sukoon in Jeddah, Al-Malaki Specialist Hospital in Bahrain,
and educational institutions including Middlesex University
Dubai, Human Development Company, and NEMA Holding.
Ireland’s proficiency in financial analysis and accounting
principles has proven instrumental in Amanat’s sustained
growth within today’s competitive business landscape. His
strategic financial management drives the company’s long-term
success in developing and operating impactful healthcare and
education businesses across the region.
About
Amanat Holdings PJSC is a leading investment company based
in Dubai, UAE, specializing in the healthcare and education
sectors across the MENA region. Established in 2014 and
listed on the Dubai Financial Market (DFM), Amanat has
built a strong healthcare portfolio.
60 www.thefinanceworld.com Mar 2025
KHALDOON
BUSHNAQ
Co-Founder and Chief Executive Officer
Alma Health
DIGITAL HEALTH & CHRONIC CARE
Khaldoon Bushnaq is the co-founder and CEO of Alma
Health, a digital healthcare platform dedicated to
transforming the lives of people with chronic conditions
and their caregivers. Drawing from his background in
engineering and business, Khaldoon leads Alma Health with
a structured, determined, and transparent approach, motivated
by the mission of simplifying healthcare for individuals
dealing with conditions such as diabetes, hypertension, high
cholesterol, and asthma.
Khaldoon earned his degree in software engineering from
Carleton University in Canada and later went on to obtain an
MBA from the University of Cambridge. His diverse career
has spanned both engineering and strategy roles in top global
and regional technology companies, giving him a unique
perspective on both the technical and strategic aspects of
business growth and innovation. Before founding Alma Health,
he served as the Head of Strategy and Business Performance
at Careem, the Middle East’s first unicorn, where he played
a key role in the company’s success.
At Alma Health, Khaldoon leads a direct-to-patient digital
healthcare platform that allows individuals to access medical
consultations through a mobile application. The platform
offers a range of services, including in-home lab tests and
consultations with a panel of licensed in-house general practitioners,
making healthcare more accessible and convenient
for patients.
In addition to his professional achievements, Khaldoon is
deeply passionate about healthcare beyond his work. He actively
fundraises to support cancer research in Canada through
annual cycling trips, further demonstrating his commitment
to making a difference in both the healthcare industry and in
the lives of those affected by chronic conditions and cancer.
Under Khaldoon’s leadership, Alma Health has rapidly become
a trusted digital healthcare provider, reshaping how patients
with chronic conditions access care and empowering them to
take control of their health with the support of technology.
About
Alma Health is a digital healthcare provider focused on improving
the lives of individuals with chronic conditions by
offering a seamless, technology-driven healthcare experience.
Through its platform, users can book virtual consultations with
licensed doctors, receive prescriptions, and have medications
delivered to their doorstep at no additional cost. Operating in
the Middle East, the company has a strong presence in Abu
Dhabi and plans for expansion in Dubai and Saudi Arabia.
Mar 2025 www.thefinanceworld.com 61
LENNAERT
RIJKEN
Vice President (Commercial), Middle East and
Africa
AbbVIE
PHARMACEUTICALS
Lennaert Rijken brings nearly two decades of global
pharmaceutical leadership experience to his current
role overseeing AbbVie’s operations across the Middle
East, and Africa. Since March 2022, Rijken has been based in
Dubai, UAE, where he leads a workforce of 1,200 professionals
across this diverse and dynamic region.
Rijken’s career with AbbVie spans over 11 years, beginning
in July 2012 when he joined as business unit director for immunology.
His trajectory within the organization demonstrates
consistent growth and expanding responsibility, from senior
commercial director for Western Europe and Canada for two
years to general manager of the Netherlands for five years
before assuming his current regional leadership position.
Prior to AbbVie, Rijken spent six years at Abbott Laboratories
in various strategic roles, including commercial director for
Asia/Australia/Africa/Middle East and business unit director
for immunology in China. This experience across multiple
continents including leadership positions in Chicago, Shanghai,
Singapore, Sydney, Paris, Amsterdam, and Dubai has given
Rijken a truly global perspective on healthcare markets and
pharmaceutical operations.
Under Rijken’s regional leadership, AbbVie has continued
to strengthen its presence in the Middle East. A notable
milestone came in October 2022 when the company formed a
strategic collaboration with the Department of Health in Abu
Dhabi focused on advancing manufacturing capabilities and
conducting clinical research in the region. This partnership
aligns with AbbVie’s commitment to driving medical innovation
and improving healthcare outcomes for patients in the UAE
and beyond. AbbVie, a publicly-traded biopharmaceutical
company founded in 2013 as a separate entity from Abbott,
has grown into a global healthcare leader with a presence in
over 70 countries and more than 50,000 employees worldwide.
The company maintains over 250 partnerships with leading
biotechnology firms, universities, non-profit organizations,
and government entities. This collaborative approach to
healthcare innovation has contributed to AbbVie’s substantial
global performance, with the company recording over $58
billion in revenues in 2022.
Rijken’s extensive international experience and proven
track record in commercial leadership positions him well to
navigate the complex healthcare landscapes across the Middle
East, Africa, and Russia, furthering AbbVie’s mission to make
a remarkable impact on patients’ lives through innovative
medicines and solutions. His regional expertise drives key
collaborations and accelerates access to innovative therapies.
62 www.thefinanceworld.com Mar 2025
MAJD ABU
ZANT
Co-Founder, Managing Director & CEO
Ovasave and Global Fertility
FERTILITY & IVF TREATMENT
Majd Abu Zant is a distinguished leader in the MENA
region’s healthcare sector, with over 25 years of experience
in driving innovation, managing large-scale
medical institutions, and shaping the future of patient care.
With a Master’s degree in Healthcare Management from the
Royal College of Surgeons in Ireland and a Bachelor’s in Microbiology
and Immunology from McGill University, Canada,
he has built a strong foundation for transforming healthcare
services across the region.
His leadership at United Eastern Medical Services (UE-
Medical) played a pivotal role in expanding the organization’s
presence in the UAE and Saudi Arabia. Under his guidance,
UEMedical grew into a major healthcare provider, culminating
in its acquisition by Mubadala Health in 2021. Prior to this, he
held senior roles at the King Hussein Cancer Center, serving
as Deputy COO and Director of Support Services.
In July 2022, Abu Zant founded the Global Fertility Network
and co-founded OvaSave Health Technologies, ventures focused
on revolutionizing fertility care. His initiatives secured
$60 million in funding, with plans to establish a cutting-edge,
3,500-square-meter fertility clinic in Riyadh by early 2024. His
commitment to innovation is evident in his work on making
fertility treatments more accessible and technologically
advanced.
Beyond executive leadership, Abu Zant has spearheaded
greenfield and brownfield healthcare projects, led mergers and
acquisitions, and mentored health-tech startups. His ability to
navigate complex business landscapes has established him as
a transformative figure in the industry. As he looks ahead, Abu
Zant remains committed to advancing patient care, fostering
medical innovation, and mentoring the next generation of
healthcare leaders. With a steadfast vision, he continues to
pioneer industry innovations that set new benchmarks for
excellence and reshape the future of healthcare.
About
Ovasave is a UAE-based ‘Femtech’ company that aims to make
egg freezing more accessible and affordable for women. As
the MENA region’s first platform of its kind, Ovasave offers
at-home fertility testing kits, enabling women to assess their
reproductive health conveniently.
Whereas, Global Fertility is establishing a premier network
of fertility and reproductive genetics centers across the
Middle East, initially concentrating on the Kingdom of Saudi
Arabia. It aims to revolutionize fertility and women’s health
by partnering with global industry leaders, and maintaining
a strong focus on patient care.
Mar 2025 www.thefinanceworld.com 63
MAJID
KADDOUMI
Senior Vice President, Europe, Middle East,
Africa & Asia Pacific (EurAsia)
Medtronic
MEDICAL DEVICES
Majid Kaddoumi stands at the helm of Medtronic’s
operations across the Middle East, Africa, Central
& Eastern Europe, and Russia, leading a substantial
team of over 10,000 professionals. His leadership has produced
tangible results, with Medtronic training more than
38,000 healthcare professionals and key opinion leaders in
the region in 2023 alone, while expanding treatment to an
additional 500,000 patients.
Kaddoumi’s journey with Medtronic began in 2012, when
he joined with primary responsibility for the Middle East &
Africa region. His portfolio later expanded to include Central
& Eastern Europe and Russia, reflecting his success in building
local capabilities, developing effective market strategies,
and implementing key strategic plans to advance healthcare
throughout these diverse regions.
A pivotal moment in his tenure came in 2013, when Kaddoumi
relocated Medtronic’s regional headquarters from Beirut,
Lebanon to Dubai, United Arab Emirates, establishing a foundation
for the company’s continued growth in the region. His
leadership excellence was recognized globally in 2014 when
he received the prestigious Wallin Award, Medtronic’s highest
leadership honor. With over 25 years of experience spanning
operations, services, and medical technology, Kaddoumi brings
substantial commercial and operational expertise to his role.
Prior to joining Medtronic, he served as General Manager
for General Electric Healthcare (GEHC) in Saudi Arabia,
where his achievements and business innovations earned
him several Presidential Awards. His entrepreneurial spirit
was evident even earlier in his career when he successfully
built and established two companies before moving into the
corporate world.
Under Kaddoumi’s regional leadership, Medtronic has
continued to expand its healthcare initiatives. A notable development
came in 2022 with the opening of a diabetes clinic
in Saudi Arabia, established in collaboration with the Ministry
of Health to improve patient outcomes and care for type 1
diabetes. Beyond his corporate responsibilities, Kaddoumi
maintains an active presence in the business ecosystem as a
board member for several companies and startups.
Kaddoumi’s educational background includes a Bachelor’s
degree in Public Administration and Economics, complemented
by a Master’s degree in International Law from the American
University in Washington DC, U.S.A. This combination of
business acumen, healthcare expertise, and international
perspective continues to shape his approach to advancing
healthcare outcomes across the regions under his leadership.
64 www.thefinanceworld.com Mar 2025
MAKRAM
TEBBI
Managing Director
Mobilis
PROSTHETICS AND ORTHOTICS
Makram Tebbi is a German Certified Prosthetist &
Orthotist Master with over 30 years of experience
in the field of prosthetics and orthotics. He is highly
skilled in specialized areas such as spinal orthotics (scoliosis
and kyphosis) and sub-speciality prosthetics for adults.
Throughout his career, Makram has worked in a variety of
roles, including clinical consultation, technical support, and
patient services. He has also been a pioneer in integrating
technology into custom orthotic and prosthetic solutions.
Makram began his journey in Stuttgart, Germany, where
he graduated in Orthotics and Prosthetics in 1992. He gained
valuable experience at renowned institutions, including “Rahmouni
Orthopaedic Technologies” and “Weber & Greissinger”
pediatric centre. He later took on leadership roles, such as
Head of the Orthotic Department at “Hartlieb Orthotic &
Prosthetic Centre” and Managing Director at “Nonnengaesser
& Tebbi Orthopaedic Technologies,” before moving to Saudi
Arabia to manage the Prosthetics and Orthotics Department
at Sultan bin Abdelaziz Humanitarian City
In 2017, Makram played a key role in the establishment of
MOBILIS, where he currently serves as the Managing Director
and Orthotic and Prosthetic Specialist. His clinical expertise
covers spinal correction, lower limb orthotics for neurological
conditions, and advanced lower limb prosthetics.
Makram is also committed to continuous learning and
has earned certifications in microprocessor prosthetic technologies.
He has authored numerous publications and is a
regular speaker at international conferences. He did a Masters
of Business Administration (MBA) at Edinburgh Business
School, Heriot-Watt University in Dubai to further enhance
his leadership and strategic skills.
About
Mobilis is a leading provider of assistive technology services
in the UAE, specializing in orthotics, prosthetics, and seating
and positioning solutions, aimed at improving the lives of
individuals with mobility challenges. The company combines
advanced technology with personalized care to create customized
products that enhance both functionality and comfort.
Mobilis offers a comprehensive range of services, including
the design and manufacture of custom braces and supports
(orthotics), personalized artificial limbs (prosthetics), and
specialized seating systems that improve posture, comfort,
and mobility for individuals with disabilities. With two primary
facilities located in Dubai, Mobilis can deliver exceptional
patient care and high-quality products.
Mar 2025 www.thefinanceworld.com 65
MANSOUR IBRAHIM
AL MANSOURI
Chairman
Department of Health - Abu Dhabi
GOVERNMENT
Mansour Ibrahim Al Mansouri stands as a pivotal figure
in Abu Dhabi’s governance and healthcare landscape,
serving as a member of the Abu Dhabi Executive
Council and Chairman of the Department of Health in Abu
Dhabi. His leadership journey spans diverse sectors including
telecommunications, energy, and technology, where he has
consistently demonstrated exceptional capability in strategy
development, institutional building, and performance
management.
As Group Chief Operating Officer of G42, Al Mansoori managed
strategic partnerships, innovation initiatives, capacity
building, business transformation, revenue optimization,
brand development, organizational culture, and leadership
development. His tenure at G42 was marked by significant
achievements, including his active involvement in the UAE’s
national response to the COVID-19 pandemic.
One of his most notable accomplishments came as Chairman
of Bayanat, where he successfully led the company’s
public listing on the Abu Dhabi Securities Exchange (ADX).
Prior to joining G42, Al Mansoori served as Director General
of the UAE National Media Council from 2015 to 2020.
During this period, he transformed the Council’s regulatory
services, media policies, national media wire services, and
strategic communications. His effective leadership resulted
in the Council winning the Government Excellence Award
as the Most Improved Entity in 2018.
Throughout his tenure at the National Media Council, Al
Mansoori made significant contributions to the UAE’s brand
and reputation management across local, regional, and international
spheres. He introduced innovative policies and
frameworks that enhanced the country’s media and digital
communication capabilities while fostering industry innovation
and development.
Additionally, he is a member of the Board of Trustees
at Mohamed bin Zayed University of Artificial Intelligence
(MBZUAI). Al Mansoori’s educational background reflects his
commitment to continuous learning and development. He was
among the first cohort to receive a Master’s degree in Strategic
Security Studies and National Resources Management from
the National Defense College (UAE). He holds a Bachelor’s
degree in Computer Science from the University of Toledo
(Ohio, USA) and has further enhanced his expertise through
specialized certifications, including a Leadership Certificate
from London Business School (UK) and an Innovation Strategy
Leadership certification from the Massachusetts Institute of
Technology (MIT).
66 www.thefinanceworld.com Mar 2025
MARK
ADAMS
Chief Executive Officer
Clemenceau Medical Center Hospital - Dubai
PRIVATE HOSPITAL
Mark Adams is a dynamic leader in the healthcare
sector with over 35 years of experience managing
organizations across healthcare, social care, and
financial services. As a seasoned CEO, he has a proven track
record of leading both large multinational corporations and
transformative start-up ventures, particularly in the healthcare
industry, where his leadership has brought about meaningful
change and innovation. Currently, Mark serves as the CEO of
Clemenceau Medical Center(CMC) Hospital in Dubai, where
his mission is to redefine patient care and elevate healthcare
services to new heights.
Mark’s career spans the UK, USA, and the GCC, with a
unique ability to navigate diverse markets and cultures.
He has held senior roles at some of the most prestigious
organizations in the industry, including Denplan, AXA PPP,
Virgin Healthcare, Vitality Healthcare, and Netcare UK. His
leadership has shaped several private equity-backed ventures,
listed companies, and even large charities, including his tenure
as CEO of Community Integrated Care, one of Britain’s
largest social care charities. Under his leadership, the charity
became nationally recognized for its innovation and impact,
supporting over 4,000 individuals and employing 6,500 people.
Mark’s journey in the Middle East began with his role in
founding Anglo Arabian Healthcare (AAH), an integrated
network of clinics, diagnostic centers, hospitals, and pharmacies
in Dubai. AAH grew rapidly, becoming one of the
largest healthcare operators in the region. His expertise in
scaling healthcare organizations and driving performance is
unmatched, making him a highly sought-after advisor and
board member across various sectors.
With a deep understanding of healthcare management, Mark
is passionate about building empowered, high-performing
teams. He firmly believes that the foundation of successful
healthcare organizations lies in a motivated workforce aligned
with a compelling vision, led by a strong and effective senior
leadership team. This approach has consistently delivered
exceptional shareholder results throughout his career.
In addition to his extensive executive experience, Mark
is focused on building his portfolio career through Non-Executive
and Chair roles. He also has a particular interest
in executive coaching, where he seeks to mentor the next
generation of healthcare leaders and impart his knowledge
of strategic leadership. Mark’s leadership at CMC aligns with
his overarching goal to raise the bar in healthcare services
across the Middle East. He continues to make a significant
impact on the industry, both regionally and internationally.
Mar 2025 www.thefinanceworld.com 67
MARWAN AL
KAABI
Chief Executive Officer
Sheikh Shakhbout Medical City (SSMC)
GOVERNMENT HOSPITAL
Marwan Al Kaabi is the Chief Executive Officer (CEO)
of Sheikh Shakhbout Medical City (SSMC), bringing
over 17 years of extensive experience in healthcare
management and operations. His expertise lies in driving operational
efficiency, improving customer care, and managing
enterprise risk. Al Kaabi has earned a strong reputation for
successfully leading large teams and navigating complex
operations across various healthcare settings.
Before joining SSMC, Al Kaabi held a critical role as the
Chief of Critical Infrastructure Management and Response at
PureHealth, where he was responsible for safeguarding critical
infrastructure and functions. His work included developing
and implementing incident and crisis management plans, as
well as establishing stringent security protocols and health
and safety standards.
Al Kaabi also served as the Chief Operations Officer (COO)
at Abu Dhabi Health Services Company (SEHA), where his
visionary leadership played a key role in advancing healthcare
delivery through various strategic initiatives. His contributions
to the healthcare sector are extensive, and he continues to
bring a wealth of experience and a proven track record of
success to his current position at SSMC.
In addition to his professional accomplishments, Al Kaabi is
a member of the Advisory Board of the United Arab Emirates
University. He holds a Medical Doctor (M.D.) degree and has
pursued advanced education, including a Master’s degree in
Health Emergency Management from Boston University and
an executive certificate in Managing Healthcare Delivery
from Harvard Business School. His academic background
complements his hands-on experience, equipping him with a
comprehensive understanding of both medical practice and
healthcare management. Furthermore, he turns academic
insights into practical solutions, spurring innovative strategies
that boost patient care and efficiency.
About
Sheikh Shakhbout Medical City (SSMC) is one of the largest
and most advanced hospitals in the UAE, established as
part of the Abu Dhabi Economic Vision 2030 to elevate the
healthcare services in the emirate. As a world-class medical
destination, SSMC reinforces Abu Dhabi’s vision of becoming
a global healthcare hub. The facility is designed to provide
patients with exceptional healthcare services, backed by
cutting-edge technologies, advanced medical equipment, and
world-class diagnostic capabilities. The hospital’s commitment
to innovation and patient-centered care positions it as
a leader in the healthcare sector.
68 www.thefinanceworld.com Mar 2025
MARYAM MOHAMED
FATIMA MATAR
Founder and Chairperson
UAE Genetic Diseases Association
GOVERNMENT
At the forefront of genetic research and public health
innovation in the UAE stands Maryam Matar, a trailblazer
whose influence extends across healthcare
policy, genetic disease prevention, and women’s leadership
in science.
As the first Emirati woman to serve as Undersecretary to
the Minister of Health in 2006, Matar designed transformative
blueprints for public health and primary care. Her initiatives
dramatically expanded primary healthcare centers across
the Northern Emirates, increasing their number from 52 to
97, a testament to her commitment to accessible healthcare
for all UAE residents. In 2004, Matar founded the UAE Genetic
Diseases Association (UAEGDA) and the Sheikh Zayed
Genetics Research Centre, organizations that have become
cornerstones of genetic research in the region. Under her
leadership, UAEGDA has conducted genetic screening for
over 37,000 Emirati families and 13,000 expatriate families,
working toward her ambitious goal of improving the genetic
health of future generations by 2021.
Her pioneering work in epigenetics and regenerative
therapies has earned her more than 35 prestigious scientific
and leadership awards. Matar’s “Reprogram Your Genes”
awareness program has been adopted by over 200 academic
institutions and 150 organizations, engaging audiences from
students to professionals in embracing healthier lifestyles. In
2008, Matar broke another barrier when she was appointed
Director General of the Community Development Authority
in Dubai, becoming the first woman to hold such a high-level
position in a UAE government institution. She previously
led the executive team that developed social development
strategies for the Dubai Strategic Plan 2007-2015.
Beyond her research and administrative achievements,
Matar is a powerful advocate for women in science, technology,
engineering, and mathematics (STEM). She serves
as chairperson or senior advisor on over 15 international,
regional, and local committees focused on women in STEM,
youth leadership, and preventive healthcare initiatives. Each
year, she mentors more than 100 professional women and
500 young graduates. In 2018 alone, she spoke to more than
2,500 professionals, scientists, healthcare experts, and students
across China, Bahrain, Europe, and the UAE. Through
her groundbreaking scientific work, policy leadership, and
commitment to mentoring the next generation, Maryam
Matar continues to transform healthcare in the UAE while
establishing the country as a global hub for genetic research
and innovation.
Mar 2025 www.thefinanceworld.com 69
MOHAYMEN
ABDELGHANY
Chief Executive Officer and Vice President
Fakeeh University Hospital and Fakeeh Care - UAE
PRIVATE HOSPITAL
Mohaymen Abdelghany is the Vice President of Fakeeh
Care, UAE, and the Chief Executive Officer of
Fakeeh University Hospital (FUH), Dubai. With over
two decades of experience in the global healthcare industry,
Mohaymen brings a wealth of expertise in clinical practice,
managerial roles, healthcare quality, operations management,
and strategic partnerships. His leadership also extends to
consulting, mergers and acquisitions, technology, digital
transformation, and new business development, allowing
him to navigate the complexities of healthcare systems and
drive positive change.
As CEO of FUH, he oversees the hospital’s operations and
sets its strategic direction, ensuring that the institution meets
its mission of transforming healthcare through innovation and
excellence. Mohaymen is also deeply involved in fostering
relationships with key stakeholders, including government
bodies, academic institutions, and industry leaders, to promote
collaborations that enhance FUH’s services. His commitment
to sustainability and ethical practices guides the organization,
ensuring compliance with evolving healthcare standards.
In his leadership role, he prioritizes professional development,
fostering a culture of continuous learning and improvement
within FUH. This approach empowers the team to innovate
and contribute to the hospital’s growth, both locally and
internationally. His focus on quality assurance programs and
patient-centered initiatives has solidified FUH’s position as
a leader in the healthcare sector.
Previously, Mohaymen has served as a Physician Consultant
with Joint Commission International (JCI), advising hospitals
and health systems worldwide on advancing healthcare
standards. He has a strong academic background, holding
an MD and advanced education from prestigious institutions
like Harvard and INSEAD, along with two master’s degrees
in anesthesia and healthcare management. With his extensive
expertise and leadership, he continues to steer Fakeeh
University Hospital toward new heights of excellence in
healthcare delivery and innovation.
About
Fakeeh University Hospital, located in Dubai Silicon Oasis,
is a part of the broader Fakeeh Care network, which has
built a solid reputation over four decades in Saudi Arabia,
the hospital aims to set new benchmarks in medical care.
The facility offers comprehensive services that span primary,
secondary, and tertiary care, ensuring patients receive holistic
treatment for a wide range of conditions.
70 www.thefinanceworld.com Mar 2025
MUNA ABDUL
RAZZAQ TAHLAK
Chief Executive Officer
Latifa Hospital
MATERNITY AND WOMEN’S HEALTH
As Chief Executive Officer of Latifa Hospital since March
2014, Muna Abdul Razzaq Tahlak oversees a 347-bed
specialized maternity hospital that performs approximately
5,000 deliveries annually, with a focus on high-risk
pregnancies. Under her leadership, the hospital has achieved
prestigious recognitions, including international accreditation
for its gynecological laparoscopic service as a Centre
of Excellence and certifications as both a child-friendly and
mother-friendly hospital.
Tahlak’s journey to healthcare leadership began with academic
excellence. In 1997, she graduated at the top of her
class in pathology from the Royal College of Surgeons of
Ireland. She then made history as the first Emirati woman to
complete a specialization in obstetrics and gynecology at Johns
Hopkins Hospital in the United States. Her credentials include
American Board Certification in Obstetrics and Gynecology
and fellowship in the American Congress of Obstetrics and
Gynecology since 2005.
After practising as an obstetrics and gynecology consultant
in the United States from 2004 to 2006, Tahlak returned to the
UAE, joining Latifa Hospital (formerly Al Wasl Hospital) as a
Consultant Obstetrician/Gynecologist. Her career progression
through Assistant Head and then Head of Obstetrics and Gynecology
demonstrated her clinical leadership capabilities
long before her executive appointment. During her tenure
as department head, Tahlak pioneered the development of
minimally invasive surgery services at the hospital. One of
her most significant contributions was establishing outpatient
office hysteroscopy procedures without the need for
hospitalization or anesthesia, a major advancement in patient
comfort and resource utilization.
Her commitment to medical education is reflected in her
service as Director of the Dubai Health Authority’s Obstetrics
and Gynecology Residency Program from 2007 to 2010 and
her current role as Adjunct Faculty at Mohammed Bin Rashid
University in Dubai. She further enhanced her administrative
expertise by completing an Executive Master of Public Administration
from Mohammed Bin Rashid School of Government
in 2020. Tahlak’s influence extends far beyond Dubai.
In October 2023, she began her mandate as President of the
International Hospital Federation (IHF), following her election
as President Designate in November 2021 after serving as IHF
Treasurer. She also serves as President of the Obstetrics and
Gynecology Society of Emirates Medical Association. Tahlak
continues to advance women’s healthcare through her unique
combination of clinical expertise, and executive leadership.
Mar 2025 www.thefinanceworld.com 71
NASER
AL YAMMAHI
Deputy Chief Executive Officer
Hayat Biotech
BIOTECHNOLOGY
collaboration with the Kenya BioVax Institute in March 2024
for vaccine research and development. Previously, as Head of
Strategic Partnerships at G42, he shaped high-value business
engagement strategies and procurement initiatives. His tenure
as Acting Executive Director at the UAE Ministry of State,
under Sultan Al Jaber, saw him identifying cross-sectoral
opportunities and driving policy innovation.
One of Al Yammahi’s most notable contributions was leading
the 4Humanity clinical trials, the world’s first Phase III
trials of an inactivated Covid-19 vaccine. His efforts paved
the way for the launch of Hayat-Vax, the first Covid-19 vaccine
developed in the MENA region, a milestone in regional
healthcare history. From pioneering vaccine development to
spearheading international collaborations, Naser Al Yammahi
continues to shape the UAE’s biotech revolution, positioning
the region as a leader in global healthcare innovation.
With over 15 years of experience in both public and
private sectors, Naser Al Yammahi has been a driving
force in advancing the UAE’s biotechnology and life
sciences landscape. As Deputy CEO of Hayat Biotech, he leads
the company’s mission to enhance the region’s biopharmaceutical
capabilities, foster global research collaborations,
and strengthen healthcare innovation.
Al Yammahi played a key role in establishing Hayat Biotech
in 2021, overseeing the development of the Life Sciences
Park in Abu Dhabi and a manufacturing plant in Serbia. His
leadership has also extended beyond the UAE, securing
strategic partnerships with 64 countries, including a recent
About Hayat Biotech
Founded in 2021 as a strategic partnership between Sinopharm
CNBG and Abu Dhabi-based AI firm G42, Hayat Biotech has
rapidly emerged as a key player in the global biotechnology
and life sciences sector. Headquartered in Abu Dhabi, the
company is dedicated to advancing healthcare through cutting-edge
innovations in biologics, diagnostics, aesthetics, and
animal health. With a mission to provide equitable access to
essential medicines, Hayat Biotech is bolstering the UAE’s
position as a global life sciences hub.
The company operates state-of-the-art facilities in Abu
Dhabi and Belgrade, with a combined annual production
capacity of 230 million vials, ensuring large-scale pharmaceutical
manufacturing and distribution. Beyond production,
Hayat Biotech is actively shaping the future of healthcare
by fostering collaborations, driving research, and hosting
discussions on life sciences innovation.
72 www.thefinanceworld.com Mar 2025
OLE PER
MALOY
Senior Vice President - Head of Africa
Siemens Healthineers
MEDICAL TECHNOLOGY & DIAGNOSTICS
Ole Per Maloy, Managing Director for the Middle East
and Africa at Siemens Healthineers, is driven by a vision
to make healthcare more affordable, accessible,
and inclusive, especially for vulnerable communities. Since
joining Siemens Healthineers in 2018, he has been instrumental
in shaping the company’s growth strategies, strengthening
relationships with healthcare providers, and expanding the
educational reach of Siemens Healthineers Academy. With
a career spanning regional and international leadership, his
expertise continues to foster innovation and sustainability
in the healthcare sector.
Under his leadership, Siemens Healthineers has reinforced
its long-standing presence in the region by cultivating strong
partnerships with healthcare professionals. Recognizing that
diversity fuels innovation, Maloy leads a multicultural team
of over 50 nationalities, fostering an inclusive environment
that strengthens the company’s ability to address diverse
healthcare challenges.
Siemens Healthineers’ 2024 Sustainability Report underscores
the company’s pledge to making a measurable impact.
With a goal of achieving 3.3 billion patient touchpoints by
2030, the company aims for 1.25 billion of those to be in lowand
middle-income countries. This reflects its dedication to
bridging healthcare gaps across underserved regions.
Sustainability is another key focus, with Siemens Healthineers
setting an ambitious target to achieve Net Zero emissions
by 2050. The company has already made significant
progress, reducing greenhouse gas emissions by 40% in fiscal
year 2024. By collaborating with suppliers and customers,
it is building a more circular and decarbonized value chain
that aligns with global sustainability goals. Additionally, the
company has met its diversity and external recognition targets
for 2025—a year ahead of schedule. These achievements
highlight its proactive approach to fostering a more equitable
and innovative workplace.
Ole Per Maloy’s journey in business and leadership is
backed by a strong educational foundation. He holds an
MBA in Business from BI Norwegian Business School and
attended Ålesund University College. His extensive experience
and strategic vision continue to drive Siemens Healthineers
toward a future where healthcare is not just advanced but
accessible to all.
Through his leadership, Siemens Healthineers is not only
transforming healthcare but also reinforcing its role as a
catalyst for change, ensuring that innovation, sustainability,
and inclusivity remain at the core of its mission.
Mar 2025 www.thefinanceworld.com 73
OMRAN
AL KHOORI
Chairman
Response Plus Holding (RPM)
EMERGENCY & AMBULANCE SERVICES
Omran Al Khoori is a distinguished Emirati business
leader who has made significant contributions to
healthcare, corporate governance, and strategic development
across the United Arab Emirates. As the Chairman
of Response Plus Holding(RPM), he has been instrumental
in transforming the organization into the region’s leading
pre-hospital medical services provider, strategically expanding
its operations throughout the UAE, Saudi Arabia, and
beyond. His educational foundation from Suffolk University
in Boston, Massachusetts, equipped him with a robust business
administration background that has been pivotal in his
remarkable professional journey.
Al Khoori’s leadership extends beyond RPM, as he serves
as a Member of the Board of Directors at Burjeel Holdings,
where his strategic vision has been crucial in establishing
the organization as a premier super-specialty healthcare
services provider in the Middle East and North Africa (ME-
NA) region. His commitment to enhancing healthcare quality
and promoting Emirati participation in the private sector
has been particularly noteworthy, with significant efforts
directed towards integrating UAE nationals into leadership
roles within the healthcare industry.
His influence in the corporate landscape is further
demonstrated through his board memberships at several
prestigious organizations, including Amanat Holdings, Al
Maryah Community Bank, and Aman Insurance Company. In
each of these roles, Al Khoori brings strategic insights and a
forward-thinking approach that drives organizational growth,
innovation, and operational excellence. As the Chairman of
Keita Catering LLC, he also oversees one of the UAE’s leading
catering and hospitality solutions providers, showcasing his
diverse business acumen.
Beyond his corporate responsibilities, Al Khoori is deeply
committed to social impact and human rights. Serving as the
Secretary General of the Union for Human Rights Association,
he actively contributes to national and international human
rights initiatives, aligning his professional achievements with
meaningful societal contributions. His advocacy extends to
policy development, corporate social responsibility programs,
and grassroots initiatives aimed at promoting inclusivity and
economic empowerment. In addition to his human rights
efforts, Al Khoori plays a pivotal role in fostering innovation
and economic diversification in the UAE. He collaborates
with government entities, private enterprises, and non-profit
organizations to drive sustainable development, ensuring that
economic progress aligns with ethical and social considerations.
74 www.thefinanceworld.com Mar 2025
PELIN
INCESU
Area Vice President, Middle East & Africa
AstraZeneca
PHARMACEUTICALS
From psychiatrist to pharmaceutical executive, Pelin Incesu
has charted an extraordinary career trajectory within
AstraZeneca, breaking barriers and driving significant
business growth while championing sustainability and diversity
across the Middle East and Africa. After beginning her career
as a practising psychiatrist, Incesu joined AstraZeneca in her
native Türkiye in 2000. Her talent and dedication propelled
her through multiple leadership positions, culminating in a
historic achievement as the first Turkish woman to become
an AstraZeneca country president.
Following her role as Vice President of Commercial Strategy,
International, Incesu assumed the position of Area Vice
President of Middle East & Africa in 2020, taking the helm
during one of the most challenging periods in recent healthcare
history. Despite taking on her regional leadership role
amid the uncertainty of the COVID-19 pandemic, Incesu led
AstraZeneca to remarkable success. Within just one year
of her appointment, the company recorded $1.2 billion in
revenue from MEA operations, demonstrating exceptional
growth under her stewardship.
Perhaps most notably, Incesu oversaw the critical distribution
of AstraZeneca’s COVID-19 vaccine across 61 countries
in the Middle East and Africa through the COVAX initiative,
ensuring life-saving vaccines reached developing nations
during an unprecedented global health crisis. Incesu’s leadership
extends beyond business metrics to environmental
stewardship.
As a passionate advocate for sustainability, she has spearheaded
multiple initiatives aligned with AstraZeneca’s global
Ambition Zero Carbon commitment. Her accomplishments
include launching the AZ Forest reforestation initiative
in Ghana and Rwanda, inaugurating LEED gold-certified
offices in Cairo, and developing sustainable facilities at the
Dubai Science Park. At global climate conferences including
COP27 in Sharm El-Sheikh and Dubai EXPO 2020, Incesu has
positioned AstraZeneca as a leader in addressing the critical
intersection of climate and health.
As the international leader sponsor for AstraZeneca’s Global
Inclusion & Diversity Council, Incesu is actively working toward
achieving gender parity across all organizational levels
by 2025. Today, Incesu leads a team of 2,500 professionals
dedicated to delivering healthcare solutions for patients
facing challenges from cancer to cardiovascular conditions,
respiratory ailments, and rare diseases across the Middle
East and Africa, continuing to transform both the healthcare
landscape and corporate leadership paradigms in the region.
Mar 2025 www.thefinanceworld.com 75
RASHAD
AL MOOSA
Joint Managing Director, Partner and Member
of the Board
GulfDrug
PHARMACEUTICAL DISTRIBUTION
For over two decades, Rashad Al Moosa has been instrumental
in the growth and transformation of GulfDrug,
a company that has played a vital role in shaping the
UAE’s healthcare landscape. As the Joint Managing Director,
Partner, and Member of the Board, Al Moosa has tirelessly
worked to enhance the organization’s performance, ensuring
it continues to provide cutting-edge products and services
while upholding its legacy and core values.
A finance graduate from Suffolk University, USA, Al Moosa
joined GulfDrug in 2001, bringing a deep understanding of
business administration, financial markets, and healthcare
management. His commitment to operational excellence and
strategic expansion has propelled GulfDrug to new heights,
cementing its status as a leader in the medical industry.
Under his leadership, the company has embraced emerging
technologies, including high-tech medical equipment and
robotic surgery, reflecting its commitment to innovation and
quality healthcare solutions.
Beyond GulfDrug, Al Moosa has an extensive business
portfolio, demonstrating his investment and enterprise management
acumen. He is a partner in the Al Moosa Health Care
Group and the founder of multiple ventures, including Smart
Office Solutions, UAE, Arabian Home Healthcare, Jordan, Gulf
Med, Qatar, Black Wire ME, Saqeel Investments, and Al Moosa
General Trading. His entrepreneurial ventures span healthcare,
business management, and financial markets, showcasing his
ability to drive success across diverse industries.
Al Moosa’s pursuit of continuous learning is evident in his
participation in executive education programs at prestigious
institutions such as the London Business School. His expertise
in operational planning strategies and financial management
has been crucial in steering GulfDrug towards sustained
growth. GulfDrug’s journey from a pharmaceutical importer
in the 1970s to a comprehensive healthcare provider today
mirrors the UAE’s transformation. The company has expanded
its reach, supplying hospitals, clinics, and pharmacies across
the region with pharmaceuticals, medical equipment, and even
veterinary products. Through strategic vision and relentless
innovation, Al Moosa has played a key role in ensuring that
healthcare professionals and patients in the UAE have access
to the latest medical advancements.
Under his leadership, GulfDrug remains at the forefront of
the UAE’s healthcare evolution, dedicated to enhancing the
quality of medical services and contributing to a healthier
future. Rashad Al Moosa’s commitment to excellence continues
to drive the company forward.
76 www.thefinanceworld.com Mar 2025
RAZA
SIDDIQUI
Chief Executive Officer and Executive Director
Arabian Healthcare Group and RAK Hospital
HOSPITALS
With a career spanning more than four decades, Raza
Siddiqui has emerged as a transformative figure in
healthcare across India and the UAE, pioneering
medical tourism initiatives and establishing world-class
healthcare facilities that combine premium care with hospitality
excellence.
Siddiqui’s journey began as a management trainee at Lupin
Laboratories Limited, one of India’s top five pharmaceutical
firms, before moving to Ranbaxy Laboratories where he worked
in marketing and product management. His entrepreneurial
instincts surfaced early when he successfully launched
Stancare, a new company for Ranbaxy in North India. His
career took a pivotal turn in 1995 when he was appointed
Head of Corporate Communications/Affairs and Strategic
Planning for Indraprastha Apollo Hospital in New Delhi, the
flagship hospital of India’s renowned Apollo Hospitals Group.
His strategic approach proved transformative, the hospital
achieved financial viability within its first year of operations.
From 1998 to 2003, Siddiqui’s expertise took him to Dubai,
where he served as Director of Operations for Belhoul Speciality
Hospital on behalf of the Apollo Hospitals Group. During this
tenure, he collaborated with Joint Commission International
(JCI) for the hospital’s accreditation and initiated one of the
UAE’s first cardiac surgery programs, laying the groundwork
for his future focus on medical tourism. Before joining the
Arabian Healthcare Group (AHG), Siddiqui served as Executive
Director for ETA Star Healthcare, where he established joint
ventures with companies like India’s Trivitron Healthcare
for hospitals, clinical laboratories, and medical equipment
trading. He also led the development of RAK Hospital and
Dubai Lifestyle City during this period.
In 2006, Siddiqui joined AHG, where his vision has perhaps
had its most profound impact. As CEO, he has spearheaded
the establishment of premium medical speciality centres
across Ras Al Khaimah, focusing on accessible and affordable
medical care. His flagship project, RAK Hospital, recently
saw Dignity Health International (the international arm of
CommonSpirit Health) acquire a minority equity stake in 2023.
The hospital is currently undergoing expansion to reach 200
beds by the end of 2024.
Under his guidance, RAK Hospital has attracted significant
numbers of medical tourists from the Middle East, Africa,
and CIS countries, successfully putting Ras Al Khaimah on
the global medical tourism map. The hospital’s international
reach now extends to 11 countries, with particular focus on
Ethiopia, Tanzania, Nigeria, Afghanistan, and Pakistan.
Mar 2025 www.thefinanceworld.com 77
REEM
OSMAN
Regional CEO and Vice Chairwoman
Saudi German Health UAE
HOSPITALS & CLINICS
With over 15 years of transformative leadership in
the healthcare sector, Reem Osman has become a
key figure in driving the future of healthcare in the
Middle East. As the Regional CEO of Saudi German Hospitals
Group UAE, she oversees the operations, growth, and
performance of eight hospitals and 12 clinics across seven
countries. Reem’s leadership is defined by her commitment to
improving healthcare accessibility, quality, and affordability,
making a significant impact on the communities she serves.
Reem’s diverse expertise, combined with her passion for
excellence and innovation, has been the cornerstone of her
success. She holds a master’s degree in Ophthalmology and
Eye Surgery from Tishreen University and a certificate in
Management Healthcare Delivery from Harvard Business
School. These qualifications, alongside her experience, have
enabled her to steer the Saudi German Hospitals Group towards
remarkable growth, transformation, and international
recognition.
Under her leadership, Saudi German Hospitals Group UAE
has expanded its services and achieved numerous milestones,
including key accreditations and awards. Reem’s strategic
vision has strengthened the group’s position as a leading
healthcare provider in the region. She has also championed
charitable and humanitarian efforts, playing a key role in initiatives
such as the Zayed Giving Initiative, the Arab Women
Foundation, and the Feigenbaum Leadership Award.
Reem’s leadership style emphasizes both empowerment
and patient care. She has been instrumental in driving the
group’s success, earning recognition as one of the most influential
women and business leaders in the Arab world. In her
role as Vice Chair of Women at Saudi German Health UAE,
Reem continues to inspire change by advocating for female
empowerment in the healthcare industry. Her contributions
extend beyond healthcare management, with a strong focus on
social impact through humanitarian action. Reem has served
as an Ambassador for Humanitarian Action at the Sheikh
Zayed Giving Initiative, leading medical support projects
in regions such as Sudan, Yemen, Bangladesh, Rohingya,
and Zanzibar. She also serves on the Advisory Board of the
School of Health and Environmental Studies at Hamdan Bin
Mohammed Smart University.
Reem’s dedication to the healthcare sector and her impactful
leadership have positioned Saudi German Hospitals as a key
player in both the healthcare industry and the rapidly growing
medical tourism market in the Middle East. Reem Osman’s
outstanding contributions have earned her a place in the UAE.
78 www.thefinanceworld.com Mar 2025
SAEED JABER AL
KUWAITI
Group Chief Executive Officer
Abu Dhabi Health Services Company - SEHA
GOVERNMENT HEALTHCARE NETWORK
With over 24 years of experience in healthcare leadership
and financial management, Saeed Jaber Al Kuwaiti
has been a driving force behind the evolution of the
UAE’s healthcare sector. As the Group Chief Executive Officer
of SEHA, Al Kuwaiti is responsible for shaping the strategic
direction and operational execution of the nation’s leading
healthcare network. His leadership ensures financial growth,
clinical excellence, and the continuous advancement of patient-centric
care in collaboration with Pure Health Group.
Having been part of the SEHA network since its inception
in 2007, Al Kuwaiti has held several pivotal roles, including
Chief Financial Officer at Tawam Hospital, Chief Executive
Officer at both Mafraq Hospital and Tawam Hospital, and
Regional CEO for the Al Ain Region, overseeing Tawam, Al
Ain, and Al Wagan Hospitals. His contributions have been
instrumental in positioning Tawam Hospital as a leading
centre for oncology care and Sheikh Khalifa Medical City as
a hub for pediatric cardiac surgery excellence. Additionally,
his efforts have strengthened Corniche Hospital’s reputation
as a premier feto-maternal service provider and SEHA Kidney
Care as the largest dialysis provider in the region.
A key architect of Abu Dhabi’s healthcare reforms, Al Kuwaiti
chaired the first insurance and billing committee that
successfully implemented mandatory health insurance in the
emirate. His leadership was also crucial in the activation of
Sheikh Shakhbout Medical City (SSMC) and Sheikh Tahnoon
Medical City (STMC), two state-of-the-art medical facilities
that have further cemented SEHA’s role in delivering worldclass
healthcare services. Al Kuwaiti’s academic credentials
include a Bachelor’s degree in Management Information
Systems from the University of Arizona, USA, and a Master of
Business Administration from Griffith University, Australia.
His expertise in financial and operational management has
been a cornerstone in SEHA’s ongoing journey.
About
Abu Dhabi Health Services Company PJSC, commonly known
as SEHA, is the primary provider of public healthcare services
in the Emirate of Abu Dhabi. Established in 2007, SEHA
operates a comprehensive network of healthcare facilities,
including hospitals, primary healthcare centers, and specialized
medical centers, ensuring the delivery of high-quality
care to both residents and visitors. By integrating advanced
medical technology with a patient-centered approach, SEHA
plays a critical role in enhancing the health and well-being
of the Abu Dhabi community.
Mar 2025 www.thefinanceworld.com 79
SAMER
MASRI
Co-Founder and Chief Executive Officer
DarDoc
HOME HEALTHCARE SERVICES
For over two decades, Samer Masri has been at the forefront
of healthcare technology innovation, combining
his technical expertise with entrepreneurial drive to
transform how patients access medical care. With an academic
foundation including a BSc in Medical Technology, an MBA,
and a Master of Applied Business Research, Masri has built
a career focused on making healthcare more accessible,
efficient, and patient-centered.
As Co-Founder and CEO of DarDoc, Masri is currently
leading a revolution in home healthcare delivery across the
UAE. His mission is clear: to enhance home healthcare through
innovative software solutions that make primary healthcare
services accessible anytime and anywhere. This vision for
DarDoc stems from Masri’s deep understanding of both
healthcare systems and technology integration, knowledge
gained through years of hands-on experience in the industry.
DarDoc distinguishes itself in the competitive home healthcare
market through its comprehensive approach to service
delivery. The platform doesn’t merely connect patients with
providers; it creates an immersive healthcare experience
complete with real-time reporting and monitoring capabilities.
Through the company’s mobile-enabled platform, currently
serving Abu Dhabi and Dubai, patients can access a remarkably
diverse range of services without leaving their homes.
The service offerings reveal Masri’s understanding of
evolving healthcare needs and even advanced treatments
including dialysis and vitamin IV drips. The comprehensive
service menu, all accessible through DarDoc’s iOS and Android
mobile apps, represents Masri’s vision of healthcare
that adapts to patients’ lives rather than forcing patients to
adapt to healthcare systems.
Before founding DarDoc, Masri demonstrated his business
acumen and industry expertise by successfully growing
FourMed for over 12 years. As a leading provider of solutions
for hospital surgical workplaces, FourMed thrived under
Masri’s leadership. His tenure there was marked by winning
multiple large operating theatre projects throughout the UAE
and significantly increasing the company’s profitability and
market value.
What distinguishes Masri in the healthcare technology
space is his rare combination of clinical knowledge, business
expertise, and technological vision. His competencies span
new business development, key account management, analytical
thinking, strategic planning, and operational excellence,
a versatile skill set that has enabled him to identify gaps in
healthcare delivery and develop innovative solutions.
80 www.thefinanceworld.com Mar 2025
SHAISTA
ASIF
Co-Founder and Group CEO
PureHealth
HEALTHCARE GROUP
Shaista Asif has played a pivotal role in reshaping the
UAE’s healthcare landscape. As the co-founder and Group
Chief Executive Officer of PureHealth, she has led the
organization’s expansion and transformation, making it the
fastest-growing healthcare company in the region.
Shaista’s journey began in 2001 in her home country of
Pakistan, where she worked as a consultant before joining
Mobilink in 2003 as Head of Project Management. She quickly
rose through the ranks to become the Director of Enterprise
Solutions, honing her expertise in operational strategy and
technological integration. In 2006, she partnered with Farhan
Malik to establish PureHealth Medical Supplies in the UAE,
focusing initially on diagnostic services.
Under her leadership, PureHealth evolved from a diagnostics
provider into a tech-driven healthcare powerhouse.
By 2012, the company was pioneering data-driven solutions,
solidifying its reputation as a healthcare technology enabler.
Over the last three years, Shaista has spearheaded the largest
number of healthcare acquisitions in the UAE, consolidating
hospitals, clinics, laboratories, health insurance, procurement,
and health-tech solutions under the PureHealth umbrella. Her
strategic vision has been instrumental in driving quality excellence,
operational efficiency, and growth across the sector.
Today, PureHealth stands as the largest integrated healthcare
network in the UAE, encompassing hospitals, clinics,
diagnostics, pharmacies, stem cell research centers, and
digital health innovations. Guided by a mission to advance the
science of longevity, PureHealth is pioneering groundbreaking
innovations to redefine healthcare delivery and unlock time
for humankind. Shaista Asif’s unwavering commitment to
merging technology with healthcare operations continues to
set new benchmarks in the industry, positioning PureHealth at
the forefront of medical advancements and transformational
change in the region.
About
PureHealth, based in Abu Dhabi, UAE, is the largest integrated
healthcare network in the Middle East. Established in 2006, the
company offers a comprehensive range of services, including
hospitals, clinics, diagnostics, pharmacies, health technology
platforms, stem cell research centers, procurement, and health
insurance services. PureHealth is committed to transforming
the healthcare landscape by providing high-quality care and
innovative solutions. Through its expanding network and investments,
PureHealth is poised to serve millions of patients
annually while advancing healthcare delivery worldwide.
Mar 2025 www.thefinanceworld.com 81
SHAMSHEER
VAYALIL
Founder and Non-Executive Chairman
Burjeel Holdings
HOSPITALS & SPECIALIZED CARE
Shamsheer Vayalil is the Founder and Non-Executive
Chairman of Burjeel Holdings, a leading healthcare provider
in the UAE with an expanding footprint in Oman
and the broader GCC. An entrepreneur and philanthropist,
Shamsheer established Burjeel’s first hospital, LLH Hospital,
in Abu Dhabi in 2007, addressing the growing demand for
top-quality tertiary care in the UAE. Over the past 15 years,
his vision and dedication have propelled Burjeel Holdings
to become one of the largest and most dynamic healthcare
companies in the Middle East.
Under Shamsheer’s leadership, Burjeel Holdings has expanded
its operations to include a diverse portfolio of healthcare
services. The company’s network comprises brands such as
Burjeel, Medeor, LLH, Lifecare, and Tajmeel, which encompass
hospitals, medical centers, homecare services, occupational
health, and retail pharmacies. His strategic approach to healthcare
innovation and expansion has significantly improved the
quality and accessibility of healthcare services across the
region, positively impacting countless lives.
Shamsheer’s contributions to healthcare and entrepreneurship
have earned him numerous prestigious awards.
He is the recipient of the Pravasi Bharatiya Samman Award,
India’s highest civilian honor for Non-Resident Indians, and
has been recognized globally for his dedication to excellence
in healthcare and philanthropy. His work has also earned
him long-term residency status in both the UAE and Oman,
making him one of the first investors to achieve such a distinction.
Additionally, Shamsheer serves as a member of the
UAE Medical Council and is part of the advisory committee
for the University of Sharjah College of Medicine.
Born in Kozhikode, Kerala, India, Shamsheer’s commitment
to healthcare and philanthropy stems from his upbringing.
Raised in a family where charity was a fundamental value,
Shamsheer has continued to prioritize giving back through
various initiatives. His philanthropic efforts focus on improving
public health and inspiring the next generation of entrepreneurs
to contribute to social good. Shamsheer’s impact
extends beyond healthcare. As the Non-Executive Chairman
of Burjeel Holdings, he continues to steer the company toward
greater regional and international growth, addressing gaps
in healthcare and raising the standards of care. He has also
been instrumental in promoting Emirati talent in the healthcare
sector, earning accolades such as the Nafis Award for
enhancing Emirati participation in the industry.
Shamsheer’s leadership, and vision have made him a
prominent figure in the Middle East’s healthcare landscape.
82 www.thefinanceworld.com Mar 2025
SHANILA
LAIJU
Group Chief Executive Officer
Medcare Hospitals & Medical Centres UAE
HOSPITALS & CLINICS
With a career spanning more than two decades in
healthcare, Shanila Laiju has risen through the ranks
to become Group Chief Executive Officer at Medcare
Hospitals & Medical Centres in the UAE, establishing herself
as a leader who combines strategic vision with a deeply human-centred
approach to management.
Laiju’s professional journey began in 1994 when she entered
the field of dentistry after graduating from KMC Mangalore.
Rather than remaining in clinical practice, she found her
calling in administration, embarking on a remarkable career
progression that saw her advance from Clinic Supervisor to
Operations Manager to Group Chief Operating Officer before
assuming her current role as Group CEO. Along the way, she
enhanced her business acumen with an MBA from IIBM,
building the foundation for her data-driven yet people-focused
leadership style.
Over her 18 years with the organization, Laiju has transformed
Medcare’s internal culture by prioritizing team development
and employee well-being. Colleagues describe her leadership
approach as distinctively hands-on, characterized by strategic
decision-making and financial discipline that has created an
environment where employees feel valued, physicians are
satisfied, and patients place their trust in the institution. Laiju’s
impact extends beyond operational excellence. She has
successfully spearheaded organizational planning initiatives,
managed multimillion-dollar capital projects, navigated complex
contract negotiations, and developed high-performing
teams while simultaneously enhancing the brand’s visibility
and driving growth. Her communication skills and relationship-building
expertise have established her as a respected
voice within the broader medical community.
Beyond her executive responsibilities, Laiju serves as a mentor
in the Women Leadership program at Aster DM Healthcare,
helping to develop the next generation of female healthcare
leaders. Her influence extends to policy and strategic direction
through her six-year membership on the Aster DM Group’s
Senior Management Committee, where she has contributed
significantly to the expansion of UAE’s healthcare sector.
Sustainability represents a core value in her leadership
philosophy, she has championed numerous green initiatives at
Medcare, including programs to reduce electricity and water
consumption, implement comprehensive recycling systems,
manage e-waste responsibly, and transition to electronic
medical records. Her leadership drives operational excellence,
and social responsibility for shaping the UAE’s healthcare.
Mar 2025 www.thefinanceworld.com 83
SHERIF
BESHARA
Group Chief Executive Officer
American Hospital Dubai
PRIVATE HOSPITAL
As the Group CEO of the Mohamed & Obaid Al Mulla
Group of Companies, Sherif Beshara is a seasoned
leader with extensive expertise in legal and corporate
sectors. Holding a Master’s Degree in International Law, his
career spans over a decade, with notable roles as legal counsel,
chairman, and corporate advisor. His expertise encompasses
finance, aviation, and corporate law, where he has advised
top executives on airline matters, major joint ventures, and
complex litigation.
Under his leadership, American Hospital Dubai has continued
its legacy as a premier private healthcare provider in
the Middle East. Established in 1996 as part of the Mohamed
& Obaid Al Mulla Group, the hospital was founded with
the mission to provide world-class medical services to the
community. Today, it stands as a 254-bed, acute care facility,
offering state-of-the-art medical and surgical services across
more than 40 specialties. Ensuring the highest standards of
care, all physicians at American Hospital are either American
Board Certified or hold equivalent international credentials.
American Hospital Dubai has pioneered several medical
achievements in the region. It was the first in the Middle East
to receive Joint Commission International (JCI) accreditation
and remains the only private sector facility in the region
accredited by the College of American Pathologists. Additionally,
the hospital is the inaugural member of the prestigious
Mayo Care Network and was the first in Dubai to establish a
comprehensive one-stop cancer care program. The hospital’s
Life Support Training Centre is also the first in a private UAE
hospital to be recognized as an American Heart Association
(AHA) International Training Center.
In August 2024, under Sherif Beshara’s leadership, American
Hospital Dubai announced the opening of three medical
tourism representative offices in Nigeria. This initiative is
part of a broader expansion strategy to establish 30 representative
offices across key African and Eastern European
markets, further cementing the hospital’s position as a global
healthcare leader. With a steadfast commitment to innovation,
international collaboration, and patient-centric care, Sherif
Beshara continues to drive American Hospital Dubai forward,
ensuring it remains at the forefront of medical excellence in
the UAE and beyond. Under his leadership, the hospital has
strengthened its position as a pioneer in advanced healthcare
solutions, embracing cutting-edge technologies such as
AI-driven diagnostics, robotic-assisted surgeries, and precision
medicine. His unwavering focus on patient well-being ensures
personalized, efficient, and high-quality care for every patient.
84 www.thefinanceworld.com Mar 2025
SUKHDEEP
SACHDEV
Global Chief Executive Officer
Leader Healthcare
MEDICAL EQUIPMENT & DISTRIBUTION
Since founding Leader Healthcare in 2009, Sukhdeep
Sachdev has transformed a regional medical supply
company into a multinational healthcare enterprise
spanning three continents. With his academic foundation in
Applied Science from the Postgraduate Institute of Medical
Education and Research, complemented by specialized training
in Sales and Marketing Management from the University of
Rajasthan, Sachdev has leveraged both scientific knowledge
and business acumen to build his healthcare empire.
Under Sachdev’s leadership, Leader Healthcare has established
itself as a vital link in the healthcare supply chain across
the Middle East and beyond. From its Dubai headquarters, the
company has methodically expanded its footprint to include
operations in Saudi Arabia, Qatar, Kuwait, Egypt, India, and
Australia, creating a truly global network for healthcare
product distribution.
What distinguishes Sachdev’s approach is his recognition
that the healthcare industry requires more than simple
product distribution. Through strategic diversification, he
has established three key subsidiaries to address different
market needs: Leader Life Sciences focuses on cutting-edge
medical technologies; Leader Edutech provides essential training
and educational resources for healthcare professionals;
and Leader Biotech Pharma specializes in pharmaceutical
products and biologics.
This portfolio strategy has enabled Leader Healthcare to
forge partnerships with industry giants like 3M, iS Clinical,
HealthWay, and Caire, positioning the company as a trusted
intermediary between global manufacturers and local healthcare
providers. By curating relationships with these high-profile
partners, Sachdev has ensured Leader Healthcare can deliver
state-of-the-art products to markets that might otherwise
struggle to access them. The company’s Indian operations,
established in 2011, represent a significant component of
Sachdev’s broader vision. Leader Healthcare India has developed
into a super-speciality healthcare organization serving
the evolving needs of the medical community across the subcontinent.
This expansion reflects Sachdev’s understanding
of emerging markets and his ability to adapt the company’s
business model to different regulatory environments and
healthcare systems.
Throughout his leadership tenure, Sachdev has maintained a
consistent mission of creating and providing a comprehensive
system of delivering healthcare and related services. Sukhdeep
Sachdev built an infrastructure that delivers medical supplies
and technologies, advancing healthcare in diverse markets.
Mar 2025 www.thefinanceworld.com 85
THUMBAY
MOIDEEN
Founder and President
Thumbay Group
HOSPITALS & MEDICAL EDUCATION
Thumbay Moideen is a visionary entrepreneur who has
made significant contributions to the fields of healthcare,
education, and research. Thumbay’s journey from
a traditional business background to becoming a pioneering
force in the UAE’s healthcare sector is nothing short of remarkable.
At the age of 21, he took over his family’s business,
which laid the foundation for his future ventures. In 1997,
he founded the Thumbay Group in the UAE, transforming it
into a diversified conglomerate with operations across 20
sectors, including education, healthcare, medical research,
diagnostics, wellness, and more.
A true pioneer in the region, Thumbay Moideen’s leadership
led to the establishment of Gulf Medical University (GMU),
which has become one of the most sought-after private medical
universities in the UAE. The university attracts students from
over 75 nationalities and faculty from more than 22 countries,
fostering a dynamic environment for education and research.
His healthcare ventures, including the Thumbay Hospital network
and Thumbay Pharmacy, provide high-quality services
and employ advanced technologies to serve patients from
over 175 countries.
Thumbay Moideen’s influence extends beyond healthcare and
education. He has expanded the Thumbay Group’s portfolio
to include real estate, medical tourism, wellness, technology,
retail, publishing, and more. His story is one of perseverance,
innovation, and a commitment to improving lives globally.
Through his philanthropic efforts and contributions to the
community, Thumbay continues to inspire future entrepreneurs
and transform the healthcare landscape across the Middle
East, India, and beyond.
His entrepreneurial spirit and dedication to research and
innovation have set new benchmarks in education, healthcare,
and business across the region. Thumbay Moideen is
a true testament to the power of vision, determination, and
leadership in achieving success on a global scale.
About
Thumbay Group, established in 1997 by Dr. Thumbay Moideen,
is a diversified international business conglomerate based
in Dubai, UAE. The group operates across a wide range of
sectors, including education, healthcare, medical research,
diagnostics, retail pharmacy, wellness, nutrition, hospitality,
real estate, publishing, technology, media, events, medical
tourism, trading, and marketing. A key part of Thumbay
Group’s portfolio is the Gulf Medical University in Ajman,
which offers a variety of medical and healthcare programs.
86 www.thefinanceworld.com Mar 2025
VINCENZO
VENTRICELLI
Chief Executive Officer, Middle East and Türkiye
Philips Healthcare
MEDICAL TECHNOLOGY
Vincenzo Ventricelli, Chief Executive Officer of Philips
Middle East, Türkiye, and Africa, is a seasoned leader
with over 25 years of experience in the healthcare and
consumer industries. His journey with Philips began in Italy
in 1996, where he held various marketing and sales roles
before taking on leadership positions across Europe, the
Middle East, and Africa.
Ventricelli’s deep expertise spans both B2C and B2B markets,
having led strategic growth initiatives in Personal Health
(consumer) and Health Systems (health-tech). In 2020, he was
appointed CEO of Philips Middle East and Türkiye, with his
role expanding to include Africa in January 2021. Under his
leadership, Philips META has continued its mission to improve
2.5 billion lives per year by 2030, delivering innovative,
customer-centric solutions across the region.
A visionary business leader, Ventricelli has consistently
driven brand growth, market expansion, and operational
transformation. He led the brand strategy, driving significant
market share growth and achieving double-digit business
expansion, earning recognition as a Market Leader for
Philips Personal Health in the Middle East & Türkiye. By
building a high-performing team, he played a pivotal role in
accelerating Philips’ transformation into a solutions-driven
healthcare provider.
Ventricelli holds a bachelor’s degree in Business Administration
from Bocconi University, Milan. His commitment to
innovation, strategic leadership, and empowering teams has
solidified Philips’ position as a key player in the healthcare
industry across 15 countries in MENA.
Under his leadership, Philips has strengthened its partnerships,
including the 2022 agreement with Bader Sultan
and Brothers Co. as a distributor for Philips connected care
solutions in Kuwait. His continued focus on growth, digital
transformation, and healthcare solutions ensures Philips
remains at the forefront of health innovation in the META
region.
About
Philips Healthcare operates extensively in the UAE, offering
a wide range of medical equipment and services aimed
at improving patient outcomes and supporting healthcare
professionals. With its Middle East headquarters in Dubai,
Philips oversees operations across 15 countries, including the
UAE, Saudi Arabia, and other regional nations. The company
provides advanced healthcare solutions, including imaging
systems like MRI and CT scanners and more.
Mar 2025 www.thefinanceworld.com 87
ZAID
AL SIKSEK
Chairman
Reem Hospital
MULTI-SPECIALTY HOSPITAL
Zaid Al Siksek is a distinguished leader in the healthcare
industry with a legacy of shaping the future of healthcare
in Abu Dhabi. As the former CEO of the Health
Authority of Abu Dhabi (HAAD) and current Chairman of
Reem Hospital, his expertise spans clinical research, healthcare
systems, health economics, public policy, and program
design. He has played a central role in advancing healthcare
policies and building healthcare infrastructures that focus on
patient outcomes, sustainability, and innovation.
During his tenure as CEO of HAAD, Zaid spearheaded a
groundbreaking transformation that modernized Abu Dhabi’s
healthcare sector. Under his leadership, the healthcare system
evolved into a decentralized model with an independent regulatory
function, universal health insurance, and increased
involvement from the private sector, laying the foundation for
a more accessible, efficient, and patient-centric healthcare
system. Zaid’s extensive experience as an executive board
member at health and human services companies further
underscores his ability to drive strategic planning, business
development, investment appraisal, and organizational change.
He has worked closely with physicians and senior staff across
various functional areas, including performance improvement,
quality and risk management, and sales & marketing strategies,
strengthening healthcare delivery across the region.
In 2020, Zaid’s vision materialized with the establishment
of Reem Hospital, Abu Dhabi’s first Post-Acute Rehabilitation
and Multi-Specialty Hospital. The state-of-the-art facility,
with a capacity of over 200 beds, is dedicated to providing
exceptional care throughout patients’ recovery journeys. By
integrating cutting-edge technologies, AI-driven systems,
and top-tier medical professionals, Reem Hospital ensures
that patients have access to world-class healthcare without
the need to seek medical support abroad. Located on Reem
Island in Abu Dhabi, Reem Hospital was inaugurated with a
clear vision: to deliver innovative, value-based healthcare
services that prioritize patient satisfaction and measurable
outcomes. Operated by VAMED Management & Service
Ltd, Reem Hospital offers highly specialized outpatient and
inpatient services, contributing significantly to the region’s
healthcare landscape.
Zaid’s leadership continues to shape the healthcare sector,
combining his vast experience in clinical practice, healthcare
economics, and transformative policy initiatives to create a
lasting impact on the healthcare industry in Abu Dhabi and
beyond, driving innovation and excellence in patient care,
while fostering collaborative partnerships.
88 www.thefinanceworld.com Mar 2025
ZAID S. AL
KHAYYAT
Managing Director
Al Khayyat Investments (AKI)
HEALTHCARE INVESTMENTS
From pharmaceutical trading to multinational conglomerate,
Al Khayyat Investments (AKI) has undergone a
remarkable transformation under the leadership of
Zaid S. Al Khayyat, who has skillfully expanded his father’s
vision into one of the region’s most diverse and successful
family businesses.
When Saad F. Al Khayyat founded Alphamed General
Trading in 1982, it was a modest four-person operation with
first-year revenues of less than $100,000. What began as a
small pharmaceutical trading venture has since evolved into a
business empire that spans eight countries across the Middle
East and Africa, including strategic markets like Saudi Arabia,
Egypt, Jordan, and Iraq.
As Managing Director, Zaid has orchestrated AKI’s most
ambitious period of growth, quadrupling revenue over the
past decade while maintaining the entrepreneurial spirit that
characterized the company’s early days. His leadership has
transformed AKI from a single-focus business into a diversified
conglomerate employing 10,000 people across an impressive
range of sectors.
Today, AKI operates through four major business lines,
retail, distribution, contracting, and automotive - managed
through eight core business units. The company’s portfolio
now encompasses pharmaceuticals, medical and laboratory
equipment, retail, food and non-food consumer goods, fitness,
automotive, environmental services, and contracting. This
strategic diversification has established AKI as a market
leader in multiple industries simultaneously.
A graduate of Boston’s Sawyer Business School, Zaid brings
both an international perspective and a local understanding
to his leadership role. He has carefully balanced innovation
with tradition, creating a corporate culture that emphasizes
excellence while maintaining the entrepreneurial flexibility
necessary for continued expansion. This approach has made
AKI a sought-after partner for both local enterprises and
global corporations looking to establish or strengthen their
presence in the Middle East.
While his father remains Chairman of the company, Zaid
has been instrumental in charting AKI’s contemporary course.
Under his guidance, the original pharmaceutical business
continues to thrive, now distributing leading pharmaceutical
and medical products throughout the region, while new
ventures have expanded the company’s footprint across
multiple industries. Zaid S. Al Khayyat’s strategy focuses
on deepening the company’s expertise in its chosen sectors
while upholding the core values.
Mar 2025 www.thefinanceworld.com 89
Nothing Phone 3a:
A Bold Leap with an
iPhone-Style Camera
Button?
The Nothing Phone (1) might have started
as a statement for the young and edgy,
but the brand is proving it’s more than
just aesthetics. The upcoming Nothing
Phone (3a) is rumoured to introduce
an iPhone-like camera button, adding
a whole new dimension to its already
futuristic design.
Expected Specs: A Powerful Upgrade
The Nothing Phone (3a) is tipped to bring some solid hardware upgrades over its predecessor, the Phone 2a:
Display:
6.8-inch FHD+ AMOLED | 120Hz refresh
rate (up from 6.7-inch on Phone 2a)
Processor:
Qualcomm Snapdragon 7s Gen 3 (compared
to Dimensity 7200 Pro in Phone 2a)
Camera:
50MP primary sensor, 50MP 2x telephoto
lens, 8MP ultra-wide camera, 32MP front
camera (same as before)
Battery & Charging:
5,000mAh | 45W fast charging
90 www.thefinanceworld.com Mar 2025
Designed for Tech
Enthusiasts & Collectors
Nothing’s signature transparent design isn’t just eye
candy - it’s a statement piece. By exposing the intricate
internals, the Phone (3a) blends art with technology,
making it a must-have for tech lovers and collectors.
The Display
The 6.55-inch Full HD+ OLED screen offers a vibrant,
saturated experience that makes UI animations buttery
smooth at 120Hz.
Symmetrical bezels, iPhone-esque aesthetic
HDR10+ support, but Netflix doesn’t support
HDR (YouTube does!)
Limited brightness, struggles with glare
Oversaturated colours, looks great, but not the
most colour-accurate
The Pro version might feature a telephoto sensor while the
standard model doesn’t, leading to a possible price hike for
the Pro variant.
Global Launch & UAE
Availability
Global Launch Date: March 4, 2025
UAE Availability: Shortly after launch (already
spotted on TDRA certification under
model A059)
Audio & Haptics: A
Mixed Bag
Speakers: The bottom speaker overpowers the audio
output, and covering it mutes nearly 80% of the sound.
Additionally, there’s no support for Dolby Atmos.
Haptics: Typing, gaming, and navigation feel sharp
and responsive - but the motor isn’t strong enough
to guarantee you won’t miss calls on vibrate mode.
Pros
Head-turning transparent design
Decent camera setup
Near-stock UI with fast updates
All-day battery life
Cons
No charger in the box
Slowest charging in its segment
UI can be problematic
Average selfie camera
Final Thoughts
With its bold design, improved performance, and rumoured camera button, the Nothing Phone (3a) could be the
brand’s most exciting release yet. But will it be enough to compete with the heavyweights in its price range? Stay
tuned for the full reveal in March 2025.
Mar 2025 www.thefinanceworld.com 91
Energy
Source: Ai generated
ADNOC’s strategy shaping the future of energy innovation in the UAE.
ADNOC’s Strategy
for Driving Energy
Innovation in the
UAE
ADNOC’s Strategy Aims to Transform the
UAE’s Energy Sector through Innovation,
Sustainability, and Technology.
The Abu Dhabi National Oil Company
(ADNOC) plays a leading role in advancing
energy innovation within the United
Arab Emirates. To implement its strategic
objectives aimed at addressing global
energy requirements while facilitating a
transition towards sustainable practices,
ADNOC is making substantial investments
in advanced technologies and renewable
energy solutions. This strategy integrates
the company’s extensive experience in
traditional oil and gas operations with
state-of-the-art developments in renewable
energy, carbon capture, and hydrogen
production. ADNOC’s commitment to
sustainability and innovation aims to
strengthen the UAE’s position as a global
energy leader while supporting the UAE
Energy Strategy 2050.
92 www.thefinanceworld.com Mar 2025
The Abu Dhabi National Oil Company
(ADNOC) has long been a key
player in the UAE’s energy sector.
With its focus on sustainability and the
future of energy, ADNOC has redefined its
strategy, positioning itself as a leader in
driving innovation in the energy industry.
ADNOC’s strategic objectives focus on
leveraging technology and clean energy
solutions while ensuring continued economic
growth and energy security for
the UAE. This bold approach is critical
as global energy trends shift towards
greener alternatives, and ADNOC aims to
meet the rising demand for cleaner and
more efficient energy solutions.
ADNOC’s Focus on Innovation
In response to the growing global demand
for cleaner and more efficient energy,
We stand at the dawn of
a new era of hope and
possibility, defined by
three megatrends: first,
the rise of the global south
and emerging markets.
Second, the transformation
of energy systems, and
third, the exponential
growth of AI. These three
megatrends present mega
opportunities that demand
mega solutions.”
H.E. Sultan Ahmed Al Jaber,
UAE Minister of Industry and Advanced
Technology
ADNOC has strategically embraced
cutting-edge technologies to enhance
oil and gas production while minimising
its environmental impact. The company
has made substantial investments in
innovative energy technologies, from
advanced exploration techniques to
artificial intelligence (AI) applications.
ADNOC is integrating these digital solutions
across its operations, optimising
production processes to make them
more energy-efficient, cost-effective, and
sustainable. A key element of ADNOC’s
long-term strategy involves the adoption
of AI and machine learning tools, which
enable the prediction of maintenance
needs and the automation of routine
operations. This technological shift is
expected to reduce downtime, increase
production efficiency, and extend the life
of existing infrastructure. Additionally,
ADNOC has made significant progress
in implementing blockchain technology,
which has the potential to revolutionise
the energy supply chain by enhancing
transparency, traceability, and security.
With these advancements, ADNOC
is positioning itself at the forefront of
energy innovation, ensuring that its operations
align with global sustainability
goals while continuing to lead in the
oil and gas industry. The integration of
these technologies will not only enhance
operational efficiency but also support
ADNOC’s commitment to a more sustainable
and responsible energy future,
helping the company remain competitive
in an ever-evolving energy landscape.
ADNOC’s Commitment to Clean Energy
The Abu Dhabi National Oil Company
(ADNOC), traditionally known for its
association with the fossil fuel sector,
is increasingly investing in clean energy
solutions to align with global sustainability
goals. One of its key strategies
involves significant investments in carbon
capture, utilization, and storage (CCUS)
technologies. These technologies are
crucial for reducing carbon emissions
by capturing and securely storing them
underground, which plays a pivotal role
in the UAE’s broader aim of achieving
net-zero emissions by 2050. In addition to
CCUS, ADNOC is expanding its focus on
renewable energy sources, particularly
solar and hydrogen, which are integral
to the company’s long-term sustainability
vision. The company has set ambitious
targets, including a commitment to
reducing the carbon intensity per unit
of energy produced by 25% by 2030.
Through these efforts, ADNOC is not
only contributing to the UAE’s national
goals of reducing dependency on traditional
hydrocarbons but also helping to
diversify the country’s energy mix. By
embracing these advanced technologies
and renewable energy alternatives, ADNOC
is reinforcing its role as a leader in the
transition towards a cleaner and more
sustainable energy future, while ensuring
the continued growth and development
of the UAE’s energy sector.
ADNOC’s Investment in Technological
Collaboration
ADNOC’s strategy for driving innovation
is not limited to internal technological
development. The company has also
entered into partnerships with global
and regional players to accelerate its
efforts. One such collaboration is with
the International Renewable Energy
Agency (IRENA), a global organisation
that works to promote sustainable energy
practices. ADNOC’s partnership with
IRENA is focused on advancing renewable
energy solutions, including solar, wind,
and green hydrogen technologies. In
addition, ADNOC has joined forces with
several leading technology companies,
such as Microsoft and Google, to implement
advanced digital tools and harness
the potential of AI and big data. These
collaborations allow ADNOC to leverage
the best available technologies to drive
efficiency in operations and reduce its
environmental footprint.
ADNOC’s Role in Sustainable Development
ADNOC’s proactive strategy is instrumental
in shaping the future of the United Arab
Emirates’ energy sector. The organization’s
investments in green energy technologies,
alongside its strong commitment
to sustainability, significantly contribute
to the UAE’s objectives of diversifying
its economy and minimizing dependence
on fossil fuels. These initiatives are
essential for ensuring long-term energy
security in the region while simultaneously
addressing the urgent challenges
posed by climate change. By fostering
innovation, ADNOC seeks to retain its
leadership position in the global energy
landscape, all the while advancing towards
a greener and more sustainable future.
The company’s emphasis on renewable
energy, positions it as a key participant
in the UAE’s transition to a low-carbon
economy.
Mar 2025 www.thefinanceworld.com 93
Energy News
TAQA Group Reports $15B Revenue and $1.93B Net Income for 2024
TAQA Group has achieved impressive
financial results for the year
2024, recording a revenue of $15
billion and a net income of $1.93 billion.
These figures highlight the company’s
strong operational performance and
its strategic initiatives to expand and
enhance its global energy operations.
The revenue growth can be attributed
to the solid cash flow generated from
TAQA’s diverse portfolio of global
energy assets, as well as its investments
in sustainable energy projects.
The company has also demonstrated
resilience in a volatile market, with its
earnings before interest, taxes, depreciation,
and amortization (EBITDA)
maintaining a robust performance.
The group continues to invest in a
variety of power and water projects
around the world, ensuring a steady
path towards growth.
ADNOC Gas and Indian Oil
Corp Sign $9B, 14-Year
LNG Supply Deal
ADNOC Gas has signed a 14-year
sales and purchase agreement
(SPA) with Indian Oil Corporation
Ltd (IndianOil) to supply up to
1.2 million tonnes per annum (mtpa)
of liquefied natural gas (LNG). Valued
between $7 billion and $9 billion,
the deal strengthens ADNOC Gas’
long-standing partnership with India’s
largest integrated energy company
and reinforces the UAE-India energy
collaboration. Deliveries will begin
in 2026 from ADNOC Gas’ Das Island
liquefaction facility, one of the world’s
longest-operating LNG plants, which
has shipped over 3,500 LNG cargoes
globally. This agreement builds on
ADNOC Gas’ strategy to expand its
customer base in key Asian markets
and supports India’s goal of increasing
natural gas to 15% of its primary energy
mix by 2030. Fatema Al Nuaimi, CEO
of ADNOC Gas, emphasized the importance
of the partnership, highlighting
ADNOC Gas’ commitment to supplying
reliable, lower-carbon LNG. This agreement
follows a series of long-term LNG
deals signed by ADNOC Gas in recent
years, further solidifying its position as
a leading supplier in the region.
NMDC Group Revenue Rises 57% in FY 2024 to $7.16B
NMDC Group reported a 57% increase
in revenue for FY 2024,
reaching $7.16B, driven by
strong project execution and international
expansion. The group’s net profit
also saw significant growth, reflecting
its leadership in the marine, dredging,
and construction sectors. NMDC has
been involved in key regional and
global infrastructure projects, boosting
its order book. The company’s performance
highlights its ability to capitalise
on rising demand for maritime and
energy-related services. With ongoing
investment in technology and sustainability,
NMDC remains positioned for
Dubai Electricity and Water
Authority (DEWA) recorded
revenues of $8.4B and net profits
of $2B in 2024, reflecting strong
demand for electricity and water services.
The utility provider saw stable
revenue growth, supported by Dubai’s
population increase and infrastructure
expansion. DEWA continues to invest
in renewable energy projects, aligning
future growth. The firm continues to
strengthen its market presence through
strategic acquisitions and partnerships.
DEWA Reports Revenue of $8.4B and $2B Profits
for 2024
with the UAE’s sustainability goals. The
Mohammed bin Rashid Al Maktoum
Solar Park remains a key contributor
to DEWA’s clean energy initiatives. The
company aims to enhance efficiency
and innovation in power and water
distribution. DEWA’s financial results
highlight its commitment to providing
reliable services while maintaining
profitability.
94 www.thefinanceworld.com Mar 2025
UAE to Deploy 500 EV Charging Stations by 2025, Says Ministry
The UAE plans to install over 500
electric vehicle (EV) charging
stations by the end of 2025 to
promote clean transportation and reduce
carbon emissions, according to
Sharif Al Olama, Under-Secretary for
Energy and Petroleum Affairs at MoEI.
Speaking at the World Governments
Summit in Dubai, he highlighted that
MoEI, which co-owns UAEV with Etihad
Water and Electricity, has already
TA’ZIZ Announces
$1.7B Award to Build
UAE Methanol Plant
TA’ZIZ has awarded a $1.7 billion
(AED 6.2 billion) EPC contract
to SAMSUNG E&A to develop
one of the world’s largest methanol
plants in Al Ruwais Industrial City,
Abu Dhabi. The facility, set to produce
1.8 million tonnes of methanol annually,
will be the UAE’s first methanol
manufacturing plant and is scheduled
for completion in 2028. Powered by
clean energy, the plant will be among
the most energy-efficient globally,
reinforcing the UAE’s leadership in
sustainable chemicals production.
This project aligns with TA’ZIZ’s goal
of expanding domestic chemical value
chains and supporting the UAE’s
economic diversification. TA’ZIZ plans
to produce 4.7 mtpa of chemicals by
2028, including methanol, low-carbon
ammonia, and PVC, marking a major
step in establishing the UAE as a
global hub for advanced chemical
production.
installed over 100 chargers in 2024 and
is rapidly expanding the network. The
initiative, developed in collaboration
with the private sector and local authorities,
aims to build a strong EV
infrastructure aligned with the UAE’s
sustainability goals. Additionally, MoEI
targets increasing renewable energy
capacity to over 14 gigawatts by 2030
as part of its clean energy strategy.
Fertiglobe Defers Q4 Shipments to Benefit from
Rising Nitrogen Prices
Fertiglobe has delayed some
Q4 shipments to capitalise on
increasing nitrogen prices in
global markets. The move aims to
maximise profitability amid rising
demand for fertilisers and industrial
chemicals. Fertiglobe remains a key
supplier of ammonia and urea, leveraging
its strategic production capacity.
The company expects nitrogen prices
to stabilise at higher levels, benefiting
its revenue outlook. Fertiglobe’s decision
reflects its agile market approach,
adapting to pricing trends. The firm
continues to optimise its production
and export strategies to maintain
strong financial performance. Market
analysts anticipate further gains in
nitrogen-based product pricing in the
coming months.
ADNOC Gas Crosses Record $5B Net Income for
FY 2024
ADNOC Gas posted a record $5B
net income for FY 2024, driven
by strong operational efficiency
and higher LNG sales. The company capitalised
on increased demand for natural
gas, both regionally and internationally.
ADNOC Gas continues to strengthen its
market position through long-term supply
agreements and infrastructure investments.
The company remains focused on
expanding its LNG production capacity
to meet future demand. ADNOC’s financial
performance highlights its ability to
navigate energy market fluctuations. With
sustainability at the core of its strategy,
ADNOC Gas aims to balance growth and
environmental responsibility. The firm’s
revenue outlook remains positive.
Mar 2025 www.thefinanceworld.com 95
Interview
His Excellency Ambassador
Dr. Abdulsalam AlMadani,
Chairman of DIHAD Sustainable
Humanitarian Organisation and Chairman
of DISAB; Roving Ambassador of
the Parliamentary Assembly of the
Mediterranean (PAM) for the GCC Region
Driving Humanitarian
Change: Strategic Finance,
Innovation, and Global
Collaboration
96 www.thefinanceworld.com Mar 2025
The UAE is emerging as a global leader in sustainable finance, with financial
institutions playing a crucial role in driving humanitarian causes. Optimizing
funding and resource allocation is essential for maximizing aid impact, while
strategic financial planning aligns with the nation’s growing leadership in humanitarian
diplomacy. H.E. Amb. Dr. Abdulsalam AlMadani, Chairman of DIHAD, emphasized
the significance of financial institutions in humanitarian efforts and the importance
of leveraging emerging technologies like fintech and blockchain to enhance aid
distribution, transparency, and efficiency.
Exclusive Interview with FinanceWorld
Q: The UAE is emerging as a global
hub for sustainable finance. How
do you see financial institutions
contributing to humanitarian causes?
In moments of crisis, the capability
of financial institutions to respond
becomes paramount. By establishing
dedicated funds to aid emergency
responses, they facilitate immediate
support for those affected by disasters
and this proactive approach exemplifies
the type of commitment needed to
build resilience within communities.
Financial institutions can play a
transformative role in advancing humanitarian
causes. In a country that foster
innovation and social responsibility,
we find ourselves with an opportunity
to leverage financial resources for the
greater good.
It is important for financial institutions
to strategically invest in initiatives
that address essential societal needs,
including accessible healthcare, and
quality education for underserved
communities. This approach reflects
a fundamental understanding that
the long-term success of businesses
is directly linked to the well-being of
the communities they serve.
DIHAD Sustainable Humanitarian
Organization, emphasize the importance
of sustainable solutions that align
humanitarian efforts with financial
viability. DIHAD Organization advocate
for the unity of humanitarian efforts
and sustainable finance to build a
future characterized by resilience and
hope. This is not just about financial
returns; it is about building a society
where everyone has a chance to thrive,
making a lasting impact in the lives of
those who need it most.
Lately we have witnessed financial
institutions starting to reevaluate
their corporate social responsibility
(CSR) strategies to focus on humanitarian
projects that foster community
engagement and support which is a
great gesture towards the community.
By actively participating in local and
international humanitarian initiatives,
they not only enhance their reputation
but also contribute meaningfully to the
foundation of society.
Collaboration with non-governmental
Organizations (NGOs) is another key
pathway for driving impact. When financial
institutions partner with NGOs,
we see a powerful synergy emerge.
This collaboration combines resources
and expertise to tackle pressing humanitarian
challenges, ensuring that
responses are not only swift but also
meaningful. By embracing this spirit of
partnership, we can effectively address
the root causes of various issues and
create lasting change.
Q: How can collaboration between
different humanitarian organisations
improve resource allocation
and aid delivery?
When organizations come together,
they can leverage their unique strengths
and share resources in ways that create
a much more effective response to the
pressing challenges we face.
One of the biggest benefits of collaboration
is the sharing of information
and best practices. When organizations
work together, they can combine their
experiences and insights, which helps
everyone make more informed decisions.
A prime example of this spirit
of collaboration occurs at the Dubai
International Humanitarian Aid and
Development - DIHAD Conference and
Exhibition that is being held annually
in Dubai. The 20th edition of the event
brought together more than 16,000
participants and over 900 entities and
partners from 154 countries. During DI-
HAD, participants engage in meaningful
discussions about their experiences and
strategies. It is an excellent platform
for fostering dialogue, sharing insights,
and building partnerships that can
enhance humanitarian efforts globally.
Another key aspect is minimizing
duplication of efforts. It is not uncommon
for multiple NGOs to operate in
the same area, often addressing similar
needs. By coordinating their activities,
they can streamline their efforts and
use resources more efficiently. This
not only saves time and resources but
also ensures that aid is delivered more
effectively without unnecessary overlap.
Joint assessments are also incredibly
important. When organizations collaborate
on needs assessments, they
can develop a more complete picture
of the situation. This comprehensive
understanding leads to smarter resource
allocation because they can prioritize
where funds and supplies are needed
most urgently. Additionally, having a
unified assessment helps build consensus
among donors about where to
direct their support.
We also need to remember that collaboration
sparks innovation. Different
organizations bring diverse skills
and solutions to the table. When they
work together, it opens the door for
creative problem-solving and builds
trust within the community, leading
to more sustainable outcomes.
Q: The UAE is positioning itself as
a leader in humanitarian diplomacy.
How do financial strategies align
with these efforts?
The UAE is always keen on directing
its resources toward vital initiatives
that not only alleviate human suffering
but also strengthen its presence on the
global stage. By integrating humanitarian
diplomacy into its approach, the UAE
fosters international cooperation and
dialogue to enhance the impact of its
humanitarian efforts. The alignment
of its financial strategies with these
initiatives is both strategic and transformative,
embodying the core mission
of the DIHAD Sustainable Humanitarian
Organization.
By investing in disaster relief, refugee
support, and sustainable development,
The UAE demonstrates its commitment
to global responsibility. DIHAD Organization
is a key partner in this effort,
facilitating collaborations with NGOs
and charities to ensure aid is provided
without regard to race, religion, or
nationality.
DIHAD Organization bridges humanitarian
efforts with sustainable
solutions, ensuring that financial
Mar 2025 www.thefinanceworld.com 97
Interview
strategies lead to long-term resilience.
Moreover, by supporting initiatives
that promote education and capacity
building, the UAE and DIHAD are not
only addressing immediate needs but
also empowering communities for a
brighter future.
By actively engaging in humanitarian
efforts, the UAE has broadened its influence
and showcased its dedication
to creating a better world for all. For
example, the generous contributions
to international organizations like the
United Nations High Commissioner for
Refugees (UNHCR) and the World Food
Programme demonstrate its commitment
to urgent global needs. This not
only provides immediate relief but also
portrays the UAE as a compassionate
leader that stands in solidarity with
those facing adversity.
The UAE is not just providing aid;
it is redefining what it means to be a
global leader in humanitarianism and
pave the way for a future defined by
compassion and collaboration.
Q: How does DIHAD collaborate
with international stakeholders
to amplify its impact beyond the
region?
DIHAD Sustainable Humanitarian
Organization recognizes that addressing
humanitarian challenges effectively
requires a collaborative approach that
transcends regional boundaries. In
order to strengthen its impact beyond
the Middle East, DIHAD Organization
actively partners with a diverse array
of international stakeholders, including
renowned humanitarian organizations,
governmental authorities, UN agencies,
the Red Cross/Red Crescent Movement,
foundations, charities, academic
institutions, media entities, and the
private sector.
DIHAD’s collaborations with international
stakeholders are essential for
enhancing the effectiveness of humanitarian
responses in today’s complex
landscape. DIHAD collaborates with
leading humanitarian organizations to
align its initiatives with global frameworks,
allowing it to effectively tackle
urgent issues like refugee crises and
food insecurity.
Moreover, partnerships with national
governments and intergovernmental
organizations significantly bolster
DIHAD’s advocacy for policies that
advance humanitarian action. These
alliances provide invaluable insights
into governance and regulatory models,
enabling DIHAD to develop strategies
that resonate on a global scale. This
strategic approach improves response
mechanisms and fosters a culture of
shared responsibility among stakeholders.
Engaging academic institutions is
another pivotal aspect of DIHAD’s
strategy. A prime example of DIHAD’s
commitment to educational collaboration
is the establishment of DIHAD
Humanitarian College and launching the
world’s first Master’s Degree Program
in Sustainable Humanitarian Action,
designed to equip future leaders with
the skills and knowledge essential for
effective humanitarian work. Since
2022, we have provided scholarships to
95 students from over 72 nationalities,
collectively bringing more than 800 years
of diverse experience and perspectives.
This program underscores DIHAD’s
dedication to empower the next generation
of humanitarian professionals
with the necessary skills and leadership
mindset to lead humanitarian action and
response to those who are suffering and
in need. The curriculum emphasizes
critical thinking, sustainability, and
the intricacies of humanitarian action,
preparing graduates to navigate and
address contemporary challenges in
the sector.
Furthermore, DIHAD actively collaborates
with the media to raise awareness
and mobilizing public support for
pressing humanitarian needs. Through
joint campaigns and communication
initiatives, DIHAD amplifies its message,
drawing greater international attention
and encouraging more significant action
from global stakeholders.
I also see significant potential in
engaging the private sector to bolster
humanitarian efforts. By forming alliances
with businesses and corporate
entities, DIHAD tap into financial resources,
technological expertise, and
innovative solutions. Aligning corporate
social responsibility initiatives with
DIHAD’s mission enables impactful
projects that address community needs
and promote sustainable development.
Q: With fintech and blockchain
gaining traction, do you see potential
for these technologies
in aid distribution and financial
transparency?
From my perspective, it is clear that
these innovations are game changer. The
rise of fintech and blockchain technologies
has the potential to revolutionize
aid distribution and improve financial
transparency in the humanitarian
sector. They can also transform the
landscape of humanitarian assistance,
making it more efficient, transparent,
and impactful ensuring that aid reaches
those who need it most.
Take fintech, for instance. It is transforming
how organizations manage
and disburse funds. Mobile payment
platforms are particularly noteworthy;
they facilitate direct cash transfers to
beneficiaries, enabling them to access
resources quickly and flexibly. This
empowerment allows recipients to
prioritize their own needs and stimulates
local economies as they can
spend money within their communities.
Then there’s blockchain technology,
which offers unmatched levels of
transparency and accountability. By
creating immutable ledgers that track
the flow of funds, it ensures that every
donation and piece of aid can be traced
at all times. This level of transparency
is critical; it builds donor confidence,
allowing them to easily verify how
their contributions are utilized. They
can rest assured that funds reach the
intended beneficiaries, minimizing the
risks of diversion or fraud.
These technologies enhance operational
efficiency and promote greater
collaboration among humanitarian
organizations and stakeholders. By
providing shared platforms, they offer
a comprehensive view of funding
flows and spending patterns, leading
to a collective understanding of best
practices. This kind of collaboration
98 www.thefinanceworld.com Mar 2025
is vital; it can significantly improve
responses during crises and ensure
that aid is delivered effectively.
Q: This year’s theme is “Humanitarian
Aid and Development in a Polarised
World.” What key discussions can
we anticipate?
We have chosen this topic, “Humanitarian
Aid and Development in a Polarised
World,” for DIHAD 2025 because we
recognize the pressing need to address
the complex challenges facing humanitarian
efforts today. In an increasingly
divided global landscape, it is essential
that we engage in meaningful dialogue
to explore how polarization impacts
our ability to provide effective aid and
support to those in need.
At DIHAD Conference this year, we
anticipate robust discussions on the
evolution of humanitarian principles
and their crucial role amidst ongoing
conflicts and crises. Humanitarian
organizations must navigate the delicate
balance between maintaining
neutrality and responding effectively
to immediate needs. Key speakers from
leading humanitarian organizations
will share insights on adapting these
principles to ensure that aid reaches
the most vulnerable, regardless of the
political context.
Furthermore, the changing landscape
of financing for humanitarian initiatives
deserves significant attention.
Experts will explain how diversifying
funding streams, engaging non-traditional
donors, and leveraging private
sector investments can enhance aid
efficiency and transparency, ensuring
that financial resources are directed
where they are most needed.
The intersection of development and
humanitarian aid remains a central focus
this year. Building long-term resilience
demands integrated strategies that
empower communities beyond immediate
crises. Discussions will explore
how sustainability and development
goals can be effectively embedded
into humanitarian responses to drive
lasting impact.
Additionally, globalization and localization
continue to shape humanitarian
action. It is critical to empower local
actors in aid planning and implementation
to ensure culturally relevant
and effective responses. Featured
speakers and experts will also discuss
the role of emerging players and how
their contributions are reshaping the
humanitarian landscape.
The exponential impact of climate
change is another pressing issue, as it
continues to exacerbate humanitarian
crises by driving food insecurity, displacement,
and health emergencies.
Addressing this intersection is vital
for sustainable humanitarian action.
Population Displacements; Trends and
Challenges will also be a major discussion
point. With forced displacement
reaching record levels due to conflict,
climate change, and economic instability,
the Conference will discuss on
solutions, and innovative approaches
to addressing both immediate needs
and long-term integration strategies.
At DIHAD 2025, we are committed
to fostering a dialogue that addresses
these critical challenges. Through
collaboration, we can pave the way
for impactful solutions that enhance
humanitarian aid and development
globally, ultimately contributing to a
more resilient and compassionate world.
Q: What message would you like
to share with business leaders and
investors looking to contribute to
humanitarian efforts?
I invite all humanitarian activists,
business leaders, and investors to
embrace the profound potential of
collaboration in our efforts to make
a lasting impact on communities in
need. As we step into the “Year of
Community” in the UAE, I would like
to invite everyone to recognize this
pivotal moment as an opportunity to
unite our resources, expertise, and
passion for humanitarian work.
Together, we have the power to drive
meaningful change. By joining forces
with local NGOs, community groups,
and fellow businesses, we can create
partnerships that not only address
immediate humanitarian needs but
also foster long-term resilience and
development. Their involvement can
amplify our collective efforts, transforming
challenges into opportunities
for growth and empowerment.
Engaging with humanitarian initiatives
is not merely an act of goodwill;
it is an investment in the future of our
communities. When we collaborate,
we leverage our diverse strengths to
build innovative solutions tailored to
the unique challenges faced by those
we aim to serve. Whether it is in education,
healthcare, disaster relief, or
economic growth, our joint efforts and
contributions can catalyze significant
change.
As we honor the Year of Community in
the UAE, I encourage business leaders
and investors to take action, partner
with organizations that resonate with
your values, invest in projects that
empower the vulnerable, and advocate
for causes that promote social equity.
Together, we can inspire others to join
this noble mission and create a ripple
effect of positive change.
Now is the time to take decisive
action, and I encourage all stakeholders
in the private and public sectors
to unite in addressing the pressing
challenges of humanitarian aid and
development. Together, we can forge
innovative solutions that truly make a
difference in the lives of those in need.
Your commitment and collaboration are
essential for creating a resilient future
and fostering a spirit of compassion
and unity in our global community. Let
us seize this opportunity to lead with
purpose and drive meaningful change.
Mar 2025 www.thefinanceworld.com 99
100 www.thefinanceworld.com Mar 2025
Finance World hosted the prestigious Accounting & Finance
Awards 2025 in Dubai, bringing together an esteemed
gathering of government officials, industry veterans, and
financial visionaries. This grand evening was not just an awards
ceremony but a convergence of knowledge, innovation, and
leadership in the financial domain. The event illuminated the
evolving landscape of financial management, taxation, digital
transformation, and governance with thought-provoking keynotes,
engaging panel discussions, and immersive networking
opportunities.
The event recognized pioneers and trailblazers whose contributions
have significantly shaped the financial sector. These awards
honour outstanding individuals and organizations that have
demonstrated innovation, excellence, and visionary leadership.
Mar 2025 www.thefinanceworld.com 101
102 www.thefinanceworld.com Mar 2025
Innovative Accounting & Tax
Technology Award
Renowned for its cutting-edge financial solutions, Tally Solutions
has been instrumental in revolutionizing accounting and tax
technology, enabling businesses to streamline financial operations
efficiently.
Emerging Accounting & Tax
Firm of the Year
TaxReady by Virtuzone has rapidly emerged as a trusted partner
for businesses, providing innovative and seamless accounting and
tax services that cater to the dynamic regulatory environment.
Visionary Leader in Financial Services
Bal Krishen Rathore
Bal Krishen Rathore has steered Century Financial towards
excellence with his strategic leadership, driving innovation and
investment insights that redefine the industry.
Mar 2025 www.thefinanceworld.com 103
Best Payment Innovation in Consumer
Markets
Mbank has transformed consumer banking with its forward-thinking
payment solutions, making transactions seamless, secure,
and customer-centric.
CFO of the Year - Maged Ibrahim,
Chief Financial Officer, Salik
A dynamic financial strategist, Maged Ibrahim has played a pivotal
role in strengthening Salik’s financial position and steering the
company through regulatory changes and fiscal growth.
Innovative SME Financing Award
RAK Bank continues to empower small and medium enterprises
with innovative financing solutions, providing them with accessible
and sustainable financial support.
Excellence in Digital Transformation
for Financial Services
Jaywan stands at the forefront of digital transformation, implementing
state-of-the-art solutions that enhance financial services
and improve customer experiences.
Web3 & Digital Finance Trailblazer of
the Year
A trailblazer in the Web3 space, Farah Zafar has championed
digital finance innovations, positioning Lyvely as a leader in the
decentralized finance ecosystem.
104 www.thefinanceworld.com Mar 2025
Mar 2025 www.thefinanceworld.com 105
106 www.thefinanceworld.com Mar 2025
Mar 2025 www.thefinanceworld.com 107
108 www.thefinanceworld.com Mar 2025
Best Digital Banking Experience
Emirates NBD’s Liv. continues to set the benchmark for digital
banking, offering customers a seamless and intuitive financial
management experience.
Best Payment Solutions Provider
A leader in digital payments, Network International has redefined
payment solutions with secure and efficient platforms catering
to diverse market needs.
Women in Finance Leader of the Year
Amnah Ajmal’s leadership in banking and finance is reshaping
Mastercard’s future in EEMEA through innovative practices and
inclusivity.
Best Accounting & Tax Consultancy
A&A Associate LLC has built a strong reputation for providing
expert financial consulting and tax advisory services, ensuring
compliance and efficiency for businesses.
Excellence in Corporate Governance
Advisory
UHY James Advisory LLC has been pivotal in guiding businesses
with robust corporate governance frameworks, fostering transparency
and accountability.
Mar 2025 www.thefinanceworld.com 109
Innovative FinTech Solutions Provider
Wio Bank is redefining financial technology with its next-generation
banking solutions, driving convenience and accessibility
for modern financial consumers.
Inclusive Finance & Accounting Firm
of the Year
Deloitte upholds its dedication to inclusivity and innovation in
financial services, presenting solutions designed for businesses
spanning diverse sizes and industries.
Excellence in Financial Reporting
KPMG has set industry standards with its meticulous and transparent
financial reporting practices, ensuring accuracy and
regulatory compliance.
Excellence in International Financial
Integration
Emirates NBD has been at the helm of international financial
integration, facilitating seamless cross-border banking and investment
opportunities.
The Accounting & Finance Awards 2025 was presented by Wasaya
Investments, and powered by iFund Factoring. Their commitment
to financial innovation and excellence played a crucial role in
bringing this grand event to life. The evening was further enriched
by captivating performances, blending culture and celebration. As
the financial sector continues to evolve, events like these serve
as platforms to honour groundbreaking contributions, inspire innovation,
and shape the future of financial services. The Finance
World Accounting & Finance Awards 2025 celebrated achievements
and ignited conversations that will drive the industry forward for
years to come.
110 www.thefinanceworld.com Mar 2025
Mar 2025 www.thefinanceworld.com 111
Banking
Source: Ai generated
Bank’s digital network with firewalls, secure servers, and professional monitoring for cyberattacks.
How UAE Banks
are Strengthening
Cybersecurity
Measures
UAE Banks are Enhancing Security Measures
against Cyber Threats and Building Robust
Defences for a Safer Financial Environment.
UAE banks are taking significant steps
to enhance their cybersecurity postures
in response to rising cyber threats. By
adopting advanced technologies such as
AI-driven monitoring and blockchain for
secure transactions, they are building robust
defences against potential attacks.
Collaborations with global technology
firms and the UAE Cyber Security Council
have introduced strict national standards,
fostering a secure and resilient banking
environment. Banks are also investing in
employee training and public awareness
campaigns to address vulnerabilities and
promote safe online practices. These proactive
measures also strengthen trust in
the financial system, ensuring the UAE
remains a leader in digital security within
the banking sector.
112 www.thefinanceworld.com Mar 2025
The UAE’s banking sector faces
mounting cyber threats as digital
transformation accelerates. The
UAE Cyber Security Council reported
thwarting over 71 million cyberattacks
in 2023 alone, highlighting the region’s
vulnerability. Financial institutions are
prime targets for cybercriminals seeking
financial gains and sensitive data. The
costs associated with cyber incidents are
immense; according to IBM’s 2023 Cost
of a Data Breach report, the financial
industry has the second-highest average
cost per breach globally, at $5.9 million.
These figures underscore the pressing
need for robust cybersecurity measures.
With the continuous
development of technology
and artificial intelligence
systems, cyber-attacks
have become more
complex and diverse.”
Abdulla Matar Al Muhairi,
Head of the Banking Supervision
Department, Central Bank of the UAE
Adopting Advanced Technologies
UAE banks are increasingly leveraging
Artificial Intelligence (AI) and Machine
Learning (ML) to counteract evolving
threats. These technologies enhance
real-time threat detection and enable
predictive analytics, allowing institutions
to identify and neutralise potential
breaches before they occur. A report by
PwC states that 64% of UAE financial
institutions have already implemented
AI in their cybersecurity strategies, with
this number expected to rise. Blockchain
technology is also gaining traction within
the sector. Its decentralised, tamper-proof
nature ensures secure transactions and
reduces fraud risks. Emirates NBD, one
of the UAE’s leading banks, has pioneered
the use of blockchain for cheque clearing,
eliminating the possibility of duplicate
submissions and reducing fraud.
Regulatory Measures and Government
Support
The UAE government has been instrumental
in strengthening cybersecurity
frameworks. The National Cybersecurity
Strategy, introduced by the Telecommunications
and Digital Government
Regulatory Authority (TDRA), aims to
create a secure digital environment for
businesses and individuals. Banks are
required to adhere to stringent guidelines
to protect customer data and ensure
compliance. Furthermore, the UAE
Central Bank launched its Information
Assurance Standards in 2022 to help banks
assess and enhance their cybersecurity
maturity. These standards focus on threat
management, incident response, and risk
assessment, fostering a unified approach
to tackling cyber threats.
Financial Investments in Cybersecurity
Cybersecurity spending in the UAE
has grown significantly. According to
a Statista report, the UAE’s cybersecurity
market is projected to expand at a
compound annual growth rate (CAGR)
of 8.5%, reaching $772.3 million by 2029.
Banks are allocating substantial budgets
to upgrade their defences, including implementing
multi-factor authentication
(MFA) systems, encrypted communication
protocols, and advanced firewalls. First
Abu Dhabi Bank (FAB) invested heavily
in its Security Operations Centre (SOC),
enabling real-time threat monitoring
and rapid incident response. Similarly,
Mashreq Bank reported a 30% increase
in its cybersecurity budget in 2023, focusing
on infrastructure upgrades and
staff training.
Focus on Employee Training
Human error remains a significant vulnerability
in cybersecurity. Recognising
this, UAE banks are prioritising employee
training programmes. These initiatives
educate staff on identifying phishing
attempts, handling sensitive information,
and adhering to cybersecurity protocols.
According to Kaspersky’s 2023 study,
78% of UAE banking employees received
cybersecurity training, resulting in a
noticeable reduction in breach incidents.
Public Awareness and Customer
Engagement
Customer education is another critical
component of UAE banks’ cybersecurity
strategies. Financial institutions regularly
launch campaigns to raise awareness
about safe online banking practices. For
instance, Emirates NBD’s “#SecureYourAccount”
initiative educates customers
on identifying fraudulent messages and
using secure authentication methods.
Additionally, banks are enhancing their
user interfaces to improve security
without compromising convenience.
Biometric authentication, such as facial
recognition and fingerprint scanning, has
become increasingly common, providing a
seamless yet secure customer experience.
Collaboration and Knowledge Sharing
Collaboration is key to combating cyber
threats. UAE banks are working closely
with international cybersecurity firms
and government agencies to share intelligence
and best practices. The UAE
Cybersecurity Council’s partnership with
Microsoft has enabled the deployment
of cutting-edge technologies, enhancing
threat detection capabilities across the
financial sector. Moreover, regional and
global cybersecurity summits foster
knowledge exchange and collaboration.
The 2023 Gulf Information Security Expo
and Conference (GISEC) saw over
12,000 participants, including banking
representatives, discussing innovative
strategies to tackle cyber risks.
Statistics Highlighting Success
The collective efforts of UAE banks and
regulatory bodies have yielded positive
results. A recent survey by Deloitte revealed
that 87% of UAE financial institutions
now feel better equipped to handle cyber
threats compared to three years ago.
Additionally, the average time to detect
and contain breaches has decreased by
32%, showcasing the effectiveness of
these initiatives.
The UAE banking sector is at the
forefront of strengthening cybersecurity
postures to safeguard its financial
ecosystem. As digital transformation
continues, these efforts will play a crucial
role in maintaining the UAE’s position
as a leading financial hub.
Mar 2025 www.thefinanceworld.com 113
Banking News
CBD Enhances UAE’s
AI Vision with
Microsoft Copilot
Commercial Bank of Dubai (CBD)
has partnered with Microsoft to
integrate Copilot, an AI-driven
tool, into its operations, marking a significant
step in advancing the UAE’s AI
vision. This collaboration will enhance
productivity, streamline processes, and
improve customer experiences. By
leveraging AI, CBD aims to optimise
banking services while ensuring regulatory
compliance and security. The
move aligns with the UAE’s broader
digital transformation strategy, reinforcing
the country’s position as a
global leader in AI innovation. Microsoft’s
technology will empower CBD
employees with data-driven insights,
fostering efficiency and innovation in
banking. This highlights the growing
role of AI in financial services.
Emirates NBD Plans Six-Year AT1 Bond Issuance
Dubai’s Emirates NBD has mandated
banks for a six-year
Additional Tier 1 (AT1) bond
issuance to strengthen its capital
reserves. The perpetual bonds, callable
after six years, will be managed
by Emirates NBD Capital, HSBC,
and Citigroup. This issuance aligns
with the bank’s strategy to enhance
financial stability and meet regulatory
capital requirements. AT1 bonds, a key
component of bank capital, attract
investors seeking higher yields. The
offering reflects confidence in the
UAE’s banking sector amid evolving
market conditions. Pricing details and
investor response will determine the
final terms of the issuance, highlighting
market sentiment towards regional
financial instruments.
Dar Global Secures Funding for Oman’s AIDA Project
Dar Global has successfully secured
funding for its AIDA project
in Oman, a luxury waterfront
development designed to attract
high-end investors. The financing will
support the construction of premium
residences, hospitality venues, and
leisure attractions. Strategically located
along Oman’s coastline, AIDA aims
to enhance the country’s real estate
and tourism sectors. The funding underscores
investor confidence in Dar
Global’s vision and Oman’s growing
appeal as a luxury destination. With
sustainability and innovation at its
core, the project aligns with Oman’s
economic diversification goals. Further
updates on project milestones and
investor participation are expected as
development progresses.
United Arab Bank Reports 30% Surge in FY2024 Pre-Tax Profit
United Arab Bank (UAB) has
announced a 30% year-on-year
increase in its pre-tax profit
for the financial year 2024, reflecting
strong financial performance and
strategic growth initiatives. The rise
in profitability is attributed to higher
net interest income, improved asset
quality, and cost efficiency measures.
UAB’s focus on digital transformation
and enhanced customer services has
contributed to its positive results. The
bank remains committed to strengthening
its market position while supporting
the UAE’s economic growth.
With a stable outlook, UAB aims to
sustain its momentum through innovative
banking solutions and strategic
partnerships. Further financial details
will be disclosed in its full earnings
report.
114 www.thefinanceworld.com Mar 2025
Dubai Islamic Bank Reports 15.9% Income Growth in 2024
Dubai Islamic Bank (DIB) has
reported an impressive 15.9%
increase in its total income for the
year 2024, reaching AED 6.36 billion. This
growth has been driven by a combination
of higher financing income, improved asset
quality, and a strong balance sheet that
positions the bank well for future growth.
The bank’s strategic focus on digital
transformation, alongside its commitment
to customer-centric solutions, has also
played a key role in its financial success.
DIB’s robust performance reflects the
strength of the Islamic banking sector,
with the bank continuing to enhance its
portfolio of Sharia-compliant products
and services. Aligned with the UAE’s
economic growth strategies, the bank
aims to expand its market share and
solidify its position as a leading player
in the Islamic banking space.
RAKBANK Reports
Record AED 2B Profit
in 2024
RAKBANK has achieved a recordbreaking
profit exceeding AED 2B
in 2024, reflecting strong financial
performance and strategic expansion. The
impressive growth is driven by increased
net interest income, cost efficiencies,
and a focus on digital banking solutions.
RAKBANK’s commitment to innovation
and customer-centric services has
strengthened its market position. The
bank continues to support SMEs and retail
banking while expanding its corporate
banking portfolio. With a positive outlook,
RAKBANK aims to sustain profitability
through diversified revenue streams and
strategic partnerships. Further details on
its financial performance will be revealed
in the full annual report.
Mashreq Bank Appoints New Head of DCM
Mashreq Bank has appointed
a new Head of Debt Capital
Markets (DCM) to strengthen
its investment banking division. The
move is part of the bank’s strategy
to expand its capital market services
and support regional and international
clients with debt financing solutions.
With extensive industry experience,
the new head will focus on structuring
innovative debt instruments and
enhancing Mashreq’s market position.
This appointment reflects the bank’s
commitment to growing its DCM
capabilities amid rising demand for
Dubai International Financial
Centre (DIFC) has introduced
the Dubai Financial Experts
Program, aimed at nurturing Emirati
professionals in the financial sector.
The initiative aligns with the UAE’s
vision to enhance local expertise and
leadership in banking and finance.
Participants will receive specialised
training, mentorship, and hands-on
corporate financing solutions in the
UAE. As market conditions evolve,
Mashreq aims to provide tailored financial
products that meet the needs
of businesses and investors.
DIFC Launches Dubai Financial Experts
Program to Develop Local Talent
experience to prepare them for key
roles in the industry. DIFC’s commitment
to talent development supports
the nation’s long-term economic diversification
strategy. By investing in local
professionals, the program ensures a
sustainable pipeline of skilled financial
leaders who can drive the sector’s
growth and innovation.
Mar 2025 www.thefinanceworld.com 115
Taxation
UAE
Corporate Tax
Registration:
What You Need
to Do Before
March 31, 2025
The clock is ticking! The UAE Federal Tax Authority (FTA) has
set the deadline for corporate tax registration for all natural
persons conducting business in the UAE. If your total turnover
in 2024 exceeds AED 1 million, you must register for Corporate
Tax before March 31, 2025 - failure to comply will result in a
penalty of AED 10,000!
Who Needs to Register?
Sole proprietors & freelancers
conducting business in the UAE
Individual partners in
Unincorporated Partnerships
Any natural person exceeding the AED
1 million turnover threshold in 2024
116 www.thefinanceworld.com Mar 2025
Why Register Now?
• Avoid penalties and stay compliant
• Plan tax obligations efficiently
• Reduce last-minute stress
• Get expert assistance for a hassle-free process
Understanding
Corporate Tax Filing in
the UAE
Businesses must file their corporate tax returns within
nine months after the end of their financial year. Companies
earning below AED 375,000 enjoy a 0% tax rate,
while those above must pay 9% corporate tax.
Key Filing Deadlines:
March 31, 2025
For businesses with a financial year from July 1, 2023,
to June 30, 2024
September 30, 2025
For businesses with a financial year from January 1,
2024, to December 31, 2024
December 31, 2025
For businesses with a financial year from April 1, 2024,
to March 31, 2025
UAE Introduces Top-up
Tax for Multinational
Enterprises
The UAE Ministry of Finance has announced a Top-up
Tax under the Global Minimum Tax (GMT) framework,
which applies to multinational corporations earning
at least EUR 750 million (AED 3.2 billion) annually.
This move aligns with the OECD’s Pillar Two Model
Rules, ensuring large corporations pay at least 15% in
corporate tax, closing gaps that previously allowed tax
optimization strategies.
Key Takeaways
from the Top-up
Tax Regulation
Targets large Multi-National Enterprises (MNEs) meeting
the revenue threshold
Ensures a minimum Effective Tax Rate (ETR) of 15%
for qualifying businesses
Prevents tax base erosion and enhances UAE’s compliance
with global tax norms
Strengthens UAE’s position as a regulated and transparent
financial hub
Mar 2025 www.thefinanceworld.com 117
Interview
Investing isn’t just
about where or
what , it’s about
managing the knowhow
- powered by
tech.”
Kalpesh Khakhria
Chairman of Klay Group
Klay’s High-
Touch Partnership
Approach with
UHNWIs
118 www.thefinanceworld.com Mar 2025
For years, boutique wealth management firms like Klay Group have thrived
discreetly, shaping financial legacies outside the spotlight. In this rare
interview, Kalpesh Khakhria unveils why exclusivity, agility, and bespoke
expertise are the future of wealth management.
Exclusive Interview with FinanceWorld
Q. What differentiates Klay Group’s
investment approach in a rapidly
changing global market?
Klay’s investment team is built around
a multi asset manager framework, which
brings together specialist in Equities,
Fixed Income, FX & Rates, Options/
Derivatives, Alternative & Private Markets.
Our multi-asset team functions
as a ‘Team of Teams’ to leverage their
asset level experience and expertise
to deliver a globally diversified, risk
adjusted portfolio, that can be customized
to the specific needs of our
individual clients.
Our portfolios are constructed based
on setting long-term target allocations
to Market betas and adding security
level alpha to constitute the optimal
portfolio allocation. The idea is to drive
performance through asset allocation
and add alpha through careful security
selection based on in-depth fundamental
financial analysis. Thereby delivering
a globally diversified risk-adjusted
portfolio to our clients.
Risk management is central to our
approach. For example, prior to the
pandemic, our market hedge recommendations
helped some clients
mitigate losses effectively. After the
Pfizer vaccine announcement, we built a
reflation basket that proved successful
in capturing market recovery trends.
Similarly, our green mining basket focused
on stocks benefiting from the green
energy transition, which contributed
to enhanced returns. In response to the
Russia-Ukraine conflict, we developed
a defensive healthcare portfolio and
increased gold allocations to hedge
against geopolitical risks, which provided
effective downside protection.
We also selected a high-yield specialist
manager whose strategy added value
as markets stabilized.
These examples illustrate how our
team adapts to macro trends while
maintaining a commitment to quality
assets, risk management, and long-term
client goals.
Q. How has fintech impacted your firm’s
operations and client relationships?
Fintech is revolutionising wealth
management, and its impact on our firm’s
operations and client relationships is
significant. Enhanced data processing
through big data and alternative data
sources, allows more informed decisions.
With predictive models and rule-based
investing, we can mitigate cognitive
biases and enhance risk management
through behavioral analysis.
Fintech has increased our efficiency.
Additionally, it has democratised access
to financial advice for retail investors,
driving innovation in products and enabled
personalised services. However,
these advancements also present new
challenges, reinforcing our critical role
as advisors. Ultimately, we view fintech
as an enabler, helping us improve our
capabilities and better serve our clients.
Q. What was the motivation behind
forming Klay, and how are you
different from traditional wealth
management firms?
During the years 2008 to 2012 we
witnessed profound changes in the
financial landscape leading to far
reaching consequences for the wealth
management industry. Notable among
these changes has been a change in
client attitudes including increased
awareness of transaction led or product
pushing practices. As a natural corollary,
clients are increasingly aware of
the need for truly independent, client
centric and bespoke investment advice,
through trusted and professional
client advisors who consistently have
the necessary skill and experience,
leading to stability and continuity in
their wealth management relationships.
We saw this as an opportunity, and we
became pioneers in this space.
Q. How does the UAE’s investment
market compare to global markets
in terms of growth and innovation?
Klay’s presence in 7 major financial
hubs makes it a natural partner for
ultra-high-net-worth families and
single-family offices navigating both
onshore and offshore opportunities.
Our corporate advisory team supports
clients with structured credit and alternative
solutions, addressing their
broader commercial interests.
With an institutional-grade investment
team, advanced technology, and global
access, we help family offices achieve
improved outcomes.
For those looking beyond traditional
banking, Klay Asset Management provides
access to prime brokerage, wider
liquidity pools, and institutional-level
investment execution through it’s Private
Label fund offering.
Our approach is built on four key verticals—Wealth
Management, Corporate
Advisory, Multi-Family Office Services,
and Asset Management—providing a
comprehensive yet flexible framework
for family offices. Through integrated
statements and consolidated reporting,
we ensure transparency and efficiency,
giving families greater control over
their financial landscape.
Q. How is the hybrid wealth management
model evolving, and how
are digital solutions supporting
both clients and RMs/advisers?
We use evolving tech to do better
analytics. Large banks used to excel
because they had a shock load of analysts
that would organize information
- they have large man power.
Today, AI helps take away the mammoth
task where man power was needed -
however you need more skilled experts
to handle the processed information.
We excel because we adopt and bring
in newer tech faster than larger financial
institutions/banks, and we already
have experts to make use of that info.
The best talent isn’t just sitting in big
banks anymore - it’s in boutique wealth
management firms like ours, where
expertise meets agility.
Q. With the growing number of
HNWIs in the UAE, what factors
contribute to the success of family
offices in the region?
We have been singularly focused on
building our business. Today we have
450+ families and individuals and we
are present in 7 countries (UAE, Singapore,
UK, India, Australia, Mauritius,
Cayman Islands) with 150+ employees
Mar 2025 www.thefinanceworld.com 119
Interview
and the right licenses with relevant
regulators in each market. Our business
has grown purely by word of mouth
and through the trust we have built
through our actions and performance.
Our philosophy has always been for
our work to speak for itself. Today
we are in a growth phase like never
before and plan to enter new markets
to cater to the needs of our clientele.
This requires us to be more accessible
and much more in the public eye.
Q. How do you manage risk and
ensure compliance?
Compliance is a top priority in our
organisation, receiving attention at the
highest levels of management. Unlike
many companies where founders
transition into business-driven roles,
one of our founders leads compliance,
highlighting its critical role. We take a
substantive approach, far beyond merely
checking boxes, ensuring compliance
drives the business. As the saying goes,
“bad news takes the elevator, good news
takes the stairs”- we understand the
importance of swift action and direct
access to decision-makers. Our most
talented resources are dedicated to
managing compliance risks, reflecting
our commitment to more than just the
bare minimum. In our organisation,
compliance doesn’t report to the business
- it works alongside it, embedded
at every level to ensure we run a
compliant and successful enterprise.
Q. How do you envision the concept
of Wealth 3.0, and what impact do
you think it will have on future
investments? Wealth 3.0: A Buzzword
or a Real Shift in Investor
Behavior?
Call it what you will, but the direction
is clear - technology will play an
ever-growing role in delivering better
financial advice, simply because it enables
faster, more precise information
processing. Wealth management has
always been about personalization,
but in the early days - Wealth 1.0 - that
meant heavy human intervention. Now,
with technology as an enabler rather
than a replacement, personalization is
no longer a luxury - it’s becoming more
beneficial for the end client. The key
isn’t just using tech; it’s using it in a
way that truly benefits the end client.
Q. How are regulatory technologies
(RegTech) evolving alongside
WealthTech to help firms navigate
the complex regulatory landscape
across MENA?
Onboarding a client at a private bank
can take 2 to 3 months, as the process
remains largely manual - covering
KYC, client jurisdiction checks, and
compliance procedures. Boutique
wealth management firms often rely
on banks for this onboarding, leading
to inefficiencies and delays.
At Klay, we have the capability
to onboard clients at a significantly
faster rate. However, we still face
the challenge of manually converting
all onboarding data to align with our
partner banks’ requirements. The
widespread adoption of RegTech by
regulators worldwide would streamline
this process, benefiting both financial
institutions and end clients.
As RegTech continues to evolve
alongside WealthTech, automation,
AI-driven compliance, and digital
identity verification could revolutionize
the industry, ensuring faster,
more secure, and regulation-compliant
onboarding - without the bottlenecks
of legacy systems.
Q. How can boutique firms like
Klay compete with global financial
giants in the UAE?
We collaborate and we value add- we
do not compete.
Over the last decade or so we have
managed to carve a distinct niche
for ourselves. In the complex world
of finance, we have been trying to
simplify things. We have done this in
a few distinct ways:
1. We have been very selective with
the number of people we work with
so instead of increasing the number
of clients we have concentrated
on building scale with the clients
we have.
2. We have ensured through investing
in technology and a flat management
structure agility that ensure fast
decision making in an ever-changing
and fluid world.
3. We have limited the number of clients
each advisor handles to ensure
personalised attention so that the
unique needs of our clients are met.
4. We are constantly striving to move
away from the traditional model
of transaction-based fee to a fixed
fee that removes any incentive for
product pushing and instead rewards
performance.
120 www.thefinanceworld.com Mar 2025
Corporate Results
Burjeel Holdings
9M’24 Net Profit: AED 274M
Burjeel Holdings posted a profit of AED
274M for the first nine months of 2024,
reflecting a solid 14.7% increase from the
previous year. This growth was largely
driven by a significant rise in patient
volumes and higher yields across its
healthcare facilities. The company’s
strategic expansion into specialised
services, particularly in oncology,
played a pivotal role in enhancing both
revenue and profitability. Additionally,
improved operational efficiencies and
a focus on delivering high-quality care
contributed to the positive financial
performance. Burjeel’s continued
investment in healthcare innovation
has positioned it strongly within a
competitive market.
Salik
9M’24 Net Profit: AED 822.0M
Salik Company PJSC, Dubai’s exclusive
toll gate operator, delivered robust financial
results for the three and nine months
ending September 30, 2024. The company
reported a 5.1% year-on-year increase in
revenue-generating trips, totaling 355.6
million, reflecting the growing demand
for efficient transportation solutions in
the region. This growth drove total revenue
to AED 1,640.9M, with toll revenue
accounting for 86.7% of the total, rising
5.1% to AED 1,422.2M. EBITDA for the
nine-month period increased by 8.9% to
AED 1,115.0M, while profit before tax
rose 12.5% to AED 903.3M. Net profit after
tax reached AED 822.0M, with a strong
Q3 performance, as profit after tax rose
by 8.8% to AED 277.3M.
ADNOC Drilling
2024 Net Profit: AED 4.77B
ADNOC Drilling Company PJSC has
announced record financial results for
the fourth quarter and full year ending
31st December 2024. Full-year revenue
reached AED 14.70B (US 4.03B), a 32%
increase year-on-year. EBITDA for the
year stood at AED 7.41B (US 2.01B),
reflecting a 36% year-on-year growth
and a 50% margin. The net profit for
the year totalled AED 4.77B (US 1.30B),
representing a 26% increase year-onyear
with a 32% margin. Commenting
on these results, CEO Abdulrahman
Abdulla Al Seiari highlighted ADNOC
Drilling’s position as the world’s fastest-growing
energy services company,
with net profit more than doubling
since its listing on ADX.
Aldar Development
2024 Net Profit: AED 6.5B
Aldar Development reported exceptional
financial performance in 2024,
with full-year revenue increasing by
90% to AED 15.7B compared to AED
8.71B in 2023. EBITDA grew by 75%,
reaching AED 4.3B from AED 2.47B
the previous year. The Aldar Group,
comprising Aldar Development and
Aldar Investments, saw total revenue
rise by 62% YoY to AED 23B. Gross
profit surged by 44% to AED 8B, and
EBITDA grew by 51%, totalling AED
7.7B. Q4 2024 was strong, with revenue
reaching AED 6.5B, a 48% YoY increase.
Gross profit grew by 50%, and EBITDA
rose 43%, reflecting continued robust
growth.
Mashreq
2024 Net Profit: AED 9B
Mashreq, a prominent financial institution
in the MENA region, reported
robust financial performance for 2024.
The bank achieved a 12% increase in Net
Profit Before Tax, reaching AED 9.9B,
highlighting its operational efficiency
and revenue momentum. Despite an
AED 869M tax payment, Net Profit
After Tax grew to AED 9B, marking a
78% quarter-on-quarter increase and
4% year-on-year growth. Revenues
reached AED 13.4B, reflecting a 24%
year-on-year rise and a consistent
three-year compound annual growth
rate (CAGR) of 32%. This impressive
growth underscores Mashreq’s ability to
leverage market opportunities, diversify
income streams, and deliver significant
shareholder value, reinforcing its solid
financial foundation and cost-effective
management practices.
Emaar
2024 Net Profit: AED 18.9B
EMAAR achieved its strongest performance
ever, in 2024 propelled by operational
efficiency, a customer-centric
approach, and innovation. The company
reached a record AED 70B (US 19B)
in property sales, a 72% increase from
2023’s AED 40.3B (US 11B). This growth
led to a significant revenue backlog of
AED 110B (US 30B), marking a 55%
rise compared to the previous year.
Emaar’s revenue for 2024 surged by
33%, amounting to AED 35.5B (US 9.6B).
Net profit (before tax) also saw a 25%
increase, reaching AED 18.9B (US 5.1B).
In December, the company introduced
a new dividend policy and proposed
a 100% dividend payout, amounting to
AED 8.8B (US 2.4B), a 100% increase
from 2023. Emaar further expanded
its business by acquiring 141 million
square feet of prime land in Dubai.
122 www.thefinanceworld.com Mar 2025
Emirates NBD
9M’24 Net Profit: AED 19.0B
Emirates NBD achieved a record profit
of AED 19.0B for the first nine months
of 2024, benefiting from regional growth
and consumer confidence. The Group
disbursed over AED 100B in new loans,
driving a 7% income growth in Q3 2024.
Strong loan growth, improving margins,
and higher fee income contributed to
the rise. The Digital Wealth platform
propelled Group Assets Under Management
to surpass USD 40B, introducing
new products like fractional bonds and
sukuks. Emirates Islamic reported a record
AED 2.5B profit, with a 24% increase
in customer financing. Key highlights include
a 9% loan growth, a 3.75% net interest
margin, and improved asset quality, with
impaired loan ratios dropping to 3.9%.
Earnings per share grew by 9% to 295 fils.
Tabreed
9M’24 Net Profit: AED 462M
Tabreed, the UAE’s leading district cooling
company, reported solid financial
results for the first nine months of 2024.
The company saw a 6% YoY increase
in consumption volumes, leading to
a 4% rise in normalised net profit before
tax, reaching AED 462M. Group
revenue grew to AED 1.85B, driven by
higher consumption and the addition
of 29,000 Refrigeration Tons (RT) in
new connections. Tabreed’s EBITDA
rose to AED 933M, reflecting a stable
EBITDA margin of 50%, highlighting the
business’s predictable nature. International
expansion continued with new
connections in India and Egypt. The
company maintained robust financial
health, generating AED 912M in free
cash flows and reducing debt by 12%,
further reinforcing its strong balance
sheet and commitment to sustaining
an ‘investment grade’ credit rating.
E7 Group
9M’24 Net Profit: AED 180.8M
E7 Group PJSC (ADX: E7), a leader
in commercial and security printing,
sustainable packaging, and distribution,
reported strong financial results for the
three-month (Q3) and nine-month (9M)
periods ending 30 September 2024. The
Group achieved a net profit before tax
of AED 180.8M, marking an 82% yearon-year
increase. Revenue rose by 6% to
AED 491.7M, while EBITDA grew by 5%
to AED 129.9M. Cash and bank balances
reached AED 1.44B, supporting future
expansion plans. Notably, E7 secured
AED 115.5M in contracts for passport
and ID card production, alongside
a digital transformation partnership
with SAP for an ERP solution. These
achievements reflect the Group’s strong
growth and client acquisition across
various sectors.
ADNOC Distribution
9M’24 Net Profit: AED 1.87B
ADNOC Distribution posted net profits
of AED 1.87B for the first nine months
(9M) of 2024, a decrease from AED
1.95B in the same period last year,
according to its financial statements.
The company reported revenues of
AED 26.61B in 9M-24, compared to AED
25.06B in 9M-23. Earnings per share
(EPS) declined slightly to AED 0.14 as
of 30 September 2024, from AED 0.15
a year earlier. Despite the lower net
profits, ADNOC Distribution achieved
its highest-ever nine-month Earnings
Before Interest, Taxes, Depreciation,
and Amortisation (EBITDA) of AED
2.90B (USD 790M), with underlying
EBITDA reaching AED 2.65B (USD
721M), reflecting growth of 5.9% and
11.6% year-on-year, respectively. In
the third quarter (Q3) of 2024, ADNOC
Distribution’s net profits were AED
718.48M, down from AED 850.18M
in Q3-23.
UAE telco du
9M’24 Net Profit: AED 1.9B
Emirates Integrated Telecommunications
Company (du) achieved its
strongest quarterly results in three
years, with a 49.7% increase in net
profit to AED 1.9B ($520M) for the first
nine months of 2024, compared to AED
1.27B ($350M) in 9M 2023. In Q3 2024,
revenue grew by 9.1% to AED 3.59B
($980M), and EBITDA rose 16.9%. The
company’s Q3 EBITDA margin reached
a record 48.3%, up from 45.1% in Q3
2023. du’s Q3 net profit stood at AED
719M ($195.8M). Consumer offerings
helped boost mobile subscribers to
8.3 million, with 71,000 net additions
this quarter.
Abu Dhabi Commercial Bank
(ADCB)
9M’24 Net Profit: AED 6.846B
Abu Dhabi Commercial Bank (ADCB)
reported a net profit after tax of AED
6.846B for the first nine months of
2024 (9M’24), reflecting a 19% increase
compared to the previous year. The
bank’s profit for the third quarter
(Q3’24) reached AED 2.390B, marking
a 23% year-on-year rise. ADCB’s strong
performance is attributed to its strategic
focus on increasing market share,
expanding corporate and investment
banking relationships, and growing
its retail customer base. This growth
is underpinned by robust loan expansion,
improved fee and commission
income, and enhanced credit quality.
The bank’s success also sets the stage
for further expansion, supported by a
continued focus on digital and AI-driven
transformation.
Mar 2025 www.thefinanceworld.com 123
Interview
ECI Launched Xport
Xponential to Boost National
Exports
Raja Al Mazrouei
CEO of Etihad Credit Insurance
124 www.thefinanceworld.com Mar 2025
As the UAE’s Federal Export Credit Company, Etihad Credit Insurance (ECI) plays a pivotal role in strengthening the country’s
export sector and driving its global expansion. Committed to supporting businesses in navigating international trade, ECI
has launched the Xport Xponential program—an initiative designed to provide exporters with the strategic tools, market
intelligence, and financial safeguards needed to thrive in global markets. With a focus on empowering manufacturers, exporters,
and re-exporters, Xport Xponential serves as a gateway to exclusive trade benefits, including access to the Comprehensive
Economic Partnership Agreement (CEPA) and a vast network of global partners. This initiative not only simplifies market
entry but also fosters sustainable growth and resilience in international trade.
In this exclusive conversation, Raja Al Mazrouei, CEO of Etihad Credit Insurance,
sheds light on ECI’s vision, the impact of Xport Xponential, and how the
company is shaping the UAE’s trade landscape by providing businesses with
the confidence and support to expand beyond borders.
Q: Can you tell us about this new
export initiative from the UAE?
We launched this program back in 2024
at the Emirates Forum, aimed at accelerating
exports from the UAE to the world.
The response has been remarkable - we
received more than 50 applications from
UAE companies, from which we carefully
selected 15 companies to be part of the
program today.
Q: What are the key components of
this program?
The program has several crucial elements.
First, we focus on educating companies
about both the risks and opportunities
in global trade. We also connect them
with financing institutions to support
their export demands. Importantly, these
companies will be working with an ecosystem
of partners from both local and
federal government to navigate export
opportunities.
Q: There’s mention of a roadshow.
Could you elaborate on that?
Yes, we plan to take these companies
on a roadshow to four countries based
on their interests and export potential.
The target markets are India, Indonesia,
Saudi Arabia, and Oman.
Q: That’s an interesting mix of markets.
What were the criteria for selecting
the participating companies?
The selection process was based on solid
criteria. Companies needed to demonstrate
financial stability by providing their
financials for the past couple of years.
We also looked at their readiness and
interest in entering these global markets.
Perhaps most importantly, we evaluated
their passion and commitment to grow.
Q: How does the support system
work for these selected companies?
We’ve created a comprehensive support
network. If companies need financing,
we connect them with banks. If they
need insurance, we provide that. For
information about trade barriers or
opportunities in specific markets, we
work closely with our partners from
the Ministry of Foreign Trade, Ministry
of Economy, and Ministry of Foreign
Affairs to assist them.
Q: How does Etihad Credit Insurance
(ECI) fit into this picture?
As the nation’s Federal Export Credit
Company, ECI plays a crucial role through
our Xport Xponential program. We’re not
just opening doors - we’re providing a
complete ecosystem for trade-related
benefits. Our goal is to make it easier for
UAE businesses to enter global markets
with confidence. We identify and nurture
promising manufacturers, exporters,
and re-exporters, equipping them with
essential tools, knowledge, and support.
Q: What makes this program unique
in terms of export support?
What sets us apart is our comprehensive
approach. We understand that success in
global markets requires more than just
ambition. Through the program, UAE
exporters gain access to the Comprehensive
Economic Partnership Agreement
(CEPA) benefits and beyond. We provide
strategic guidance, market intelligence,
and access to a global network of partners.
Our support is designed to foster
not just growth, but sustainability and
resilience in exports.
Mar 2025 www.thefinanceworld.com 125
Real Estate
Source: Ai generated
Advancing real estate operations with smart technology for transparency, and efficiency.
The Role of
PropTech in
Transforming the
Real Estate Sector
Revolutionising Property Management with
Cutting-Edge Technologies for Efficiency
and Improved User Experiences.
The integration of PropTech - property
technology has revolutionised the real
estate industry, bringing significant improvements
to transaction processes and
property management. By utilising digital
tools and platforms, PropTech modernises
business operations, addressing key
challenges such as inefficiency, lack of
transparency, and outdated systems. As
customer expectations evolve, PropTech
solutions provide more streamlined, efficient,
and sustainable options. In regions
like the UAE, which prioritise innovation,
PropTech is not only simplifying operations
but also contributing to a more
sustainable and efficient real estate sector.
This article delves into the role of
PropTech in transforming the industry,
its growing adoption in the UAE.
126 www.thefinanceworld.com Mar 2025
Traditionally, real estate transactions
were time-consuming, paper-intensive,
and complex. PropTech
has introduced platforms that facilitate
faster, smoother, and more transparent
transactions. Digital tools enable property
buyers and sellers to interact seamlessly,
while cutting-edge technologies like
blockchain enhance transaction security.
Blockchain, for example, eliminates the
risk of fraud and tampering by providing
a decentralised and immutable ledger
for property deals. Virtual reality (VR)
and augmented reality (AR) tools are
also transforming the property viewing
process by offering potential buyers
immersive experiences without requiring
a physical visit.
Notable Advancements Include:
Virtual Property Tours: Platforms
like Matterport allow buyers to explore
properties in 3D from anywhere.
Digital Contracts: Applications such
as DocuSign enable secure and efficient
documentation processes, reducing the
time needed to finalise deals.
Blockchain Applications: Blockchain
enhances trust in transactions by
ensuring data integrity and providing a
transparent trail of ownership.
Driving Efficiency in Property
Management
Managing properties is often a labour-intensive
process involving manual coordination,
tracking, and maintenance.
PropTech has automated many of these
tasks, enabling property managers to
focus on strategic operations. Integrating
IoT (Internet of Things) devices
into buildings has enhanced operational
efficiency significantly.
IoT-enabled systems, such as smart
thermostats and energy monitoring tools,
help property owners optimise energy
consumption and reduce costs. Similarly,
advanced property management software
provides landlords and tenants with tools
to streamline communication, payment
tracking, and maintenance requests.
Examples of Efficiency-Boosting
Solutions include:
IoT Systems: Smart building solutions,
such as Nest and Honeywell, offer real-time
energy monitoring and automation.
Property Management Platforms:
Apps like MyTower and Buildium simplify
tenant management, billing, and
maintenance tracking.
Predictive maintenance: AI-powered
tools forecast potential system failures,
preventing costly repairs and downtime.
Boosting Market Transparency
The real estate market has often been
criticised for its lack of transparency,
particularly regarding pricing and market
trends. PropTech addresses this issue by
providing platforms that offer accurate,
real-time data and analytics. This transparency
empowers buyers, sellers, and
investors to make well-informed decisions.
Machine learning algorithms play a
key role in analysing vast datasets to
predict property values and market
trends. Real estate marketplaces like
Bayut and Property Finder are leading
the way in offering users comparative
analyses, detailed property histories,
and interactive market insights.
UAE leads from the
forefront having invested
over US$57 billion in
energy transition projects
locally and globally.”
H.E. Mariam bint Mohammed Almheiri,
Minister of Climate Change and Environment
of the UAE
Key Tools Enhancing Transparency
include:
AI-driven analytics: Advanced algorithms
predict market trends, rental yields, and
price movements with high accuracy.
Comprehensive property platforms:
Websites and apps aggregate listings and
offer detailed insights into neighbourhood
trends and amenities.
The UAE’s PropTech Landscape
The UAE has emerged as a global leader
in adopting PropTech, driven by its vision
for smart cities and sustainable urban
development. Government-backed initiatives
like the Dubai Land Department’s
blockchain-based property registration
system demonstrate how technology can
streamline administrative processes.
PropTech solutions in the UAE not only
focus on efficiency but also on improving
customer experiences. Virtual real estate
platforms and mobile applications make
property transactions faster and more
accessible. Moreover, sustainability-focused
PropTech innovations align with
the UAE’s broader goals of reducing
carbon emissions and fostering green
development.
Innovative UAE Initiatives include:
Dubai REST: A mobile app that enables
property owners to manage assets,
access digital contracts, and complete
transactions.
Blockchain Integration: Dubai Land
Department utilises blockchain to secure
property records and ensure accuracy in
ownership transfers.
Smart Building Systems: Developments
like Masdar City incorporate IoT
and AI for energy-efficient urban living.
PropTech is fundamentally transforming
the real estate sector, offering innovative
solutions that drive transparency, efficiency,
and enhanced customer satisfaction. By
integrating advanced technologies such
as artificial intelligence (AI), blockchain,
and the Internet of Things (IoT), PropTech
is reshaping how properties are bought,
sold, and managed. These technologies
tackle long-standing issues in the industry,
such as inefficiency, lack of data transparency,
and cumbersome processes.
Blockchain, for instance, provides secure
and transparent transaction records,
while AI helps forecast market trends,
enabling smarter investment decisions.
These innovations will reshape the real
estate landscape, creating a tech-savvy,
data-driven future that meets the demands
of modern consumers and investors alike.
Mar 2025 www.thefinanceworld.com 127
Real Estate News
Dubai South Properties Sells 100 Units at Beachfront Gates in One Day
Dubai South Properties has achieved
an extraordinary feat by selling
100 units of its highly anticipated
Beachfront Gates project within just a
single day, marking a significant milestone
in the region’s real estate market. This
unprecedented demand highlights the
immense appeal of the project, which
can be attributed to its prime location in
Dubai South, a rapidly developing area
that promises both convenience and
luxury. The Beachfront Gates project
offers an impressive selection of 1, 2,
and 3-bedroom apartments, each designed
with a contemporary aesthetic
and functional living spaces that cater
to modern lifestyles. The thoughtfully
designed homes aim to provide residents
with a seamless blend of comfort and
elegance, offering access to an array
of amenities, including beautifully
landscaped parks, retail outlets, and
family-friendly recreational spaces.
Ras Al Khaimah Real Estate
Booms with 118% Surge
in Transactions
The real estate sector in Ras Al
Khaimah has experienced a remarkable
118% surge in transactions,
demonstrating the increasing appeal
of the emirate as a prime destination
for property investors and homebuyers.
This surge can be attributed to a
combination of government incentives,
ongoing infrastructure improvements,
and the rising demand for waterfront
and luxury properties. With its stunning
natural landscapes, improved connectivity,
and growing tourism sector, Ras
Al Khaimah has positioned itself as
an attractive choice for those seeking
quality real estate options. Developers
are responding to this growing demand
by launching a range of new projects
designed to cater to various buyer
preferences, from luxury villas to
modern apartments. Additionally, the
government’s focus on sustainable urban
planning and its efforts to promote
tourism-driven growth are expected to
further boost property investments in
the coming years.
Union Properties Continues its Turnaround with
Strong FY 2024 Results
Union Properties has posted
strong financial results for the
fiscal year 2024, signaling a
continued recovery and growth after
overcoming previous challenges. The
company’s successful turnaround
strategy, which has focused on strategic
asset management and new property
developments, has led to improved
revenue generation and profitability.
This positive shift in financial performance
is a direct result of their renewed
approach to optimizing existing assets
while embarking on fresh developments
that meet the growing demand for
real estate in Dubai. Union Properties
has maintained a clear focus on
strengthening its position in the highly
competitive UAE real estate market,
ensuring it can deliver sustained value
to its shareholders. The company’s
emphasis on innovation and expansion
of its project portfolio continues to
drive its market presence.
Dubai Launches Digital Real Estate Analytics
Platform for Investors
In a bid to further solidify its position
as a global real estate powerhouse,
Dubai has launched a cutting-edge
digital analytics platform designed to
provide investors with detailed insights
into the real estate market. This platform
offers users valuable data on a range
of factors, including rent trends, apartment
sizes, and lucrative investment
opportunities. By providing real-time
data, the platform allows investors to
track price fluctuations, assess property
values, and make well-informed
decisions regarding their real estate
investments. The new initiative enhances
market transparency, allowing
both local and international investors
to gain a clearer understanding of the
market dynamics. As a result, this
digital innovation is expected to attract
a wave of new investors looking
for reliable and accurate information
to guide their property investments.
Dubai’s commitment to leveraging
technology in the real estate sector
further underscores the emirate’s
role as a major investment hub in the
region, offering a more efficient and
transparent environment for real estate
transactions.
128 www.thefinanceworld.com Mar 2025
Eagle Hills Acquires Land in Hungary for USD 12.4B Budapest Project
Eagle Hills, a UAE-based real estate
developer, has made a bold
move into the European market
by acquiring prime land in Budapest,
Hungary, for an ambitious USD 12.4
billion development project. This largescale
project is set to redefine the city’s
skyline, featuring luxury residences,
commercial spaces, and hospitality
offerings that will attract international
attention. The project aligns with Eagle
Hills’ strategic vision of expanding its
portfolio in high-growth markets and
establishing a global presence. The
development in Budapest is expected
to create thousands of new jobs,
boost tourism, and enhance the overall
economic landscape in Hungary. The
ambitious project not only reinforces
the developer’s commitment to creating
world-class real estate destinations but
also highlights the UAE’s role in the
global real estate industry.
Dubai Developer
Unveils Ultra-Luxury
Omniyat Bespoke for
UHNWI
Dubai-based developer Omniyat
has launched its latest
ultra-luxury offering, Omniyat
Bespoke, an exclusive development
tailored specifically for ultra-highnet-worth
individuals (UHNWI). The
project promises an unparalleled living
experience, featuring custom-designed
residences that provide a level of luxury
and sophistication rarely seen in
the market. Residents will have access
to a range of bespoke services and
amenities, ensuring that every need
is met with the highest level of care
and attention. This launch further
reinforces Dubai’s position as a global
hub for luxury real estate, attracting
the world’s wealthiest buyers seeking
extraordinary living experiences. The
demand for ultra-luxury residences in
the city continues to grow, with buyers
eager to invest in high-end properties
that offer exclusivity and privacy.
Omniyat’s new development is set to
cater to this growing demand, offering
a selection of custom-designed homes
that allow residents to live in a space
that reflects their personal taste and
style.
Dubai DIFC and Keyper Launch Real-Time Property
Data Platform
In a groundbreaking collaboration,
Dubai International Financial
Centre (DIFC) and Keyper have
partnered to launch a real-time property
data platform aimed at increasing
transparency in the real estate
market. The new platform provides
investors with up-to-the-minute data
on property valuations, rental yields,
and prevailing market trends, enabling
them to make more informed and
accurate investment decisions. This
initiative aligns with Dubai’s broader
vision of incorporating technological
advancements into its property sector
to drive innovation and efficiency. The
Azizi Developments has teamed
up with UAE-based Simco to
enhance its Azizi Joinery Factory
with state-of-the-art machinery and
cutting-edge equipment. This strategic
partnership is aimed at boosting the
factory’s production capabilities and
improving the quality of materials used in
the company’s real estate developments.
The factory will play a pivotal role in
supporting Azizi’s expanding portfolio by
providing custom woodwork solutions
for both residential and commercial
platform will serve as an essential tool
for investors, allowing them to access
crucial data on demand, streamlining
transactions, and ultimately enhancing
the overall investor experience.
Experts believe that this digital innovation
will not only attract more global
investors but also help Dubai maintain
its status as one of the leading real
estate investment destinations in the
world. The launch of this platform is
expected to significantly contribute
to the ongoing growth of the city’s
real estate sector by ensuring a more
informed and efficient market for both
buyers and sellers.
Azizi Developments Partners with Simco to
Equip Joinery Factory
projects. This collaboration underscores
Azizi Developments’ commitment to
innovation and sustainability, as the
company seeks to improve efficiency in
its construction processes and ensure
that only the highest quality materials
are used in its developments. Industry
experts believe this partnership will enable
Azizi to meet the growing demand
for premium real estate in the UAE,
particularly as the market continues to
expand and diversify.
Mar 2025 www.thefinanceworld.com 129
Under the Patronage of His Highness Sheikh
Mohammed bin Rashid Al Maktoum
Vice-President and Prime Minister of the UAE and Ruler of Dubai
29 April – 01 May 2025 | Dubai World Trade Centre
Theme:
“HUMANITARIAN AID AND DEVELOPMENT
IN A POLARISED WORLD”
Featured Sessions:
WORLD’S LEADING EV ENT ON HUMANITARIAN AID & DEVELOPMENT
SUPPORTED BY
MEDIA PARTNER
DIHAD.ORG
Opinion
This groundbreaking
attraction showcases
cutting-edge technology
and innovative simulators,
providing our guests with
an unparalleled racing
experience. We take
great pride in bringing
this advanced technology
to our park and allowing
visitors to unleash their
inner racer.”
Faisal Al Nuaimi, General Manager of Ferrari World Yas Island, Abu Dhabi
Future Forward: The
UAE’s Rise as a Hub for
E-sports
The UAE has firmly established
itself as a global leader in innovation,
leveraging cutting-edge
technology to redefine industries and
elevate its status as a hub for economic
and digital transformation. Among the
many sectors experiencing this rapid
evolution, Esports has emerged as a key
player, integrating entertainment, technology,
and competition into a dynamic
industry shaping digital sports’s future.
At the heart of this transformation is
Ferrari World Yas Island, Abu Dhabi,
home to the world’s first Ferrari-themed
Esports Arena—a revolutionary step in
immersive entertainment and virtual
motorsports.
Ferrari World Yas Island, Abu Dhabi,
renowned for its adrenaline-fueled
attractions, has expanded its offering
with the Ferrari World Esports Arena.
This state-of-the-art facility sets a new
standard in competitive gaming and
motorsports entertainment, providing
an unparalleled experience for gamers,
racing enthusiasts, and families alike.
Designed to deliver high-octane
excitement, the arena boasts 20
high-performance Grand Turismo (GT)
simulators 14 tailored for adults and
6 for younger racers allowing guests
of all ages to experience the thrill of
competitive racing. Adding to the immersive
appeal, the arena features three
F1 motion base simulators, equipped
with steering controls modelled after
real Formula 1 steering wheels, offering
a hyper-realistic simulation of
driving a Ferrari race car. What sets
the Ferrari World Esports Arena apart
is its commitment to inclusivity. The
facility features 9 official racetracks
including the iconic Monza, Imola,
Silverstone, and Yas Marina Circuit
with new tracks introduced monthly,
ensuring fresh challenges for racing
aficionados.
Ferrari World Yas Island, Abu Dhabi
has positioned itself as a leader in Esports
entertainment and as a host for
world-class gaming competitions. The
globally recognized Ferrari HP Esports
Series Grand Final was held at the
venue for the first time in December
2024, drawing elite sim racers from
EMEA, APAC, and the Americas. The
integration of Esports with Abu Dhabi’s
world-class attractions catalyzes
tourism growth, attracting international
visitors and racing enthusiasts. With
the rise of Esports as a billion-dollar
industry, Ferrari World Abu Dhabi is at
the forefront of driving its expansion
in the region.
Mar 2025 www.thefinanceworld.com 131
Sports News
Former Open Champion to Compete at Dubai Duty-Free Tennis Championships
A
former Open champion is set to
headline the upcoming Dubai
Duty-Free Tennis Championships,
one of the most prestigious tournaments
on both the ATP and WTA tours.
This high-profile event will be held at
the Dubai Duty-Free Tennis Stadium,
attracting some of the world’s most
talented tennis players and offering
fans a chance to witness world-class
performances. As one of the premier
sporting events in the UAE, the Dubai
Duty-Free Tennis Championships
continue to enhance the country’s
reputation as a leading destination
for international sports. Fans can look
forward to thrilling matches filled with
intense competition and unforgettable
moments. With a history of hosting
legendary players, the tournament is
expected to continue growing in prominence,
solidifying Dubai’s position at
the heart of global tennis.
Elite Triathletes Take Over
Hudayriyat Island
The world’s most accomplished
triathletes have gathered at
Hudayriyat Island in the UAE for
an exhilarating international triathlon
event. Athletes from across the globe
will compete in multiple categories,
each pushing their physical limits in
swimming, cycling, and running. The
event is expected to showcase the
very best talent in the triathlon world,
offering thrilling competition and an
inspiring display of endurance. With
the UAE rapidly establishing itself as
a leading destination for endurance
sports, this triathlon further solidifies
the country’s reputation in the international
sports arena. The event is
expected to inspire athletes of all levels,
encouraging them to take up the sport
and develop their skills. Hudayriyat
Island, with its stunning scenery and
ideal conditions for outdoor sports,
has proven to be the perfect backdrop
for such a prestigious event.
Mohammed Bin Rashid Endurance Festival Set
to Begin
The Mohammed Bin Rashid Endurance
Festival is all set to
begin in Dubai, showcasing the
very best of equestrian talent from
around the world. The festival, which
will feature top local and international
riders, highlights the UAE’s continued
leadership and excellence in endurance
sports. The event is organized under
the patronage of His Highness Sheikh
Mohammed bin Rashid Al Maktoum,
emphasizing the country’s deep-rooted
passion for horse racing and equestrian
sports. As one of the most significant
endurance events in the world, the
festival will attract leading riders, enthusiasts,
and spectators, reinforcing
Dubai’s status as a global center for
equestrian sports. With its emphasis
on promoting equestrian culture, the
Adam Yates, the British cyclist,
has successfully defended his
title at the UAE Tour, securing
yet another remarkable victory for
UAE Team Emirates. His outstanding
performance throughout the race has
solidified his reputation as one of the
top riders in the world, while also
reinforcing the UAE Team Emirates’
dominance in international road cycling.
Yates’ tactical mastery, combined with
his exceptional endurance, played a
crucial role in his victory, ensuring
he held on to his title. The win also
highlights the UAE’s increasing role as
a center for competitive cycling, with
the UAE Tour growing in stature each
year. As the UAE continues to foster
elite-level cycling events, it further
enhances the region’s appeal as a hub
festival also reflects the UAE’s rich
heritage and ongoing commitment to
supporting the development of this
noble sport.
Adam Yates Retains Title for UAE Team Emirates
for international sporting competitions.
132 www.thefinanceworld.com Mar 2025
UAE’s Medal Tally Rises at Fazza Para Athletics 2025
The UAE has made impressive
strides in the world of para-sports,
as its athletes continue to perform
at the highest levels at the Fazza Para
Athletics Championships 2025. This event,
a major fixture on the global para-athletics
calendar, serves as an important
platform for differently-abled athletes
to showcase their talent and compete
at the international level. The UAE athletes
have achieved outstanding results
across various categories, contributing
to the country’s growing reputation for
sporting excellence. Their remarkable
performances not only demonstrate
the UAE’s commitment to inclusivity
and diversity in sports but also inspire
future generations to get involved in
athletics. As participation in the event
grows year after year, Dubai continues
to strengthen its position as a global
leader in hosting major para-sporting
events, further promoting equality and
inclusivity in the sporting world.
UAE Wrestling
Federation Unveils New
Strategy
The UAE Wrestling Federation has
recently unveiled an ambitious
new strategy aimed at bolstering
the country’s wrestling programs and
setting the stage for future success
in international competitions. The
strategy emphasizes strengthening
grassroots development, enhancing the
infrastructure of training facilities, and
investing heavily in coaching programs
to improve the quality of training
for athletes. Through these efforts,
the Federation seeks to identify and
nurture young wrestling talent from
a young age, providing them with the
necessary tools to excel at the highest
levels. This comprehensive plan aligns
with the UAE’s broader objectives
to elevate its sports capabilities and
strengthen its participation in global
sporting competitions. Furthermore,
the Federation aims to raise the sport’s
profile within the UAE, generating
greater interest and enthusiasm for
wrestling.
UAE to host FIFA Club World Cup 2025 Trophy Tour
The United Arab Emirates (UAE)
has proudly become the first
Asian country to host the
prestigious FIFA Club World Cup.
This historic development marks a
significant milestone in the country’s
growing influence in the international
sports landscape, further enhancing its
reputation as a global sporting hub.
The tournament will bring together
top football clubs from across the
world, all vying for the highly coveted
title of World Champion. As the UAE
prepares to host this grand spectacle,
it aligns with the nation’s broader strategic
vision to boost sports tourism
and promote its image on the global
stage. The event is expected to draw
His Highness Sheikh Mohammed
bin Hamad bin Mohammed Al
Sharqi honored the winners of the
prestigious Fujairah Mountain Challenge,
an event that has rapidly become a key
fixture in the UAE’s endurance and adventure
sports scene. Held in the rugged
and picturesque terrain of Fujairah, the
competition attracted elite athletes from
around the world, as well as outdoor
enthusiasts who took on the physically
large crowds, generate substantial
economic activity, and reinforce the
UAE’s position as a key player in
hosting world-class sporting events.
The global exposure generated by the
FIFA Club World Cup will also inspire
greater participation in sports across
the region.
Mohammed Sharqi Crowns Winners at Fujairah
Mountain Challenge
demanding challenge. The event not only
highlighted the UAE’s stunning natural
landscapes but also reinforced the nation’s
vision of promoting health, fitness, and
sports through adventurous activities.
As the popularity of outdoor endurance
events continues to grow, the Fujairah
Mountain Challenge is positioning the
UAE as a prime destination for adventure
tourism, attracting visitors from all
corners of the globe.
Mar 2025 www.thefinanceworld.com 133
Investment
Source: Ai generated
Public-private partnerships help in executing large-scale infrastructure projects in the UAE.
How Public-Private
Partnerships Drive
Major Infrastructure
Projects in the UAE
Public-Private Partnerships are Vital in Financing
the UAE’s Infrastructure, Combining Public
Oversight with Private Investment and Expertise.
The United Arab Emirates (UAE) has made
significant strides in infrastructure development
over the years, transforming its
cities with state-of-the-art facilities and
advanced technological systems. With
major projects such as airports, transportation
networks, and energy sectors
on the horizon, financing has become a
crucial factor in sustaining this growth.
Public-private partnerships (PPPs) have
emerged as a key model in delivering
large-scale infrastructure projects across
the country. This model leverages both
government resources and private sector
expertise, offering a collaborative
approach to addressing the UAE’s ambitious
infrastructural goals, fostering
innovation, sustainable growth, and
ensuring long-term economic resilience.
134 www.thefinanceworld.com Mar 2025
Public-private partnerships (PPPs)
have become central to financing
major infrastructure projects in
the UAE, particularly given the country’s
ambitions to develop cutting-edge cities,
transportation networks, and renewable
energy solutions. This model combines
the strengths of both sectors: the government’s
regulatory authority, stability,
and social responsibility, with the private
sector’s access to capital, innovation,
and efficiency.
The UAE government has faced increasing
demands to meet its infrastructure
needs as the country continues to expand,
both in terms of population growth and
economic diversification. While public
funds remain a crucial element, the
substantial financial requirements of
large-scale infrastructure projects often
exceed what can be reasonably funded
through government budgets. This is
where PPPs come into play, allowing
private companies to invest in and manage
projects while the government ensures
they align with national priorities.
PPPs have become particularly effective
in the development of sectors like
transportation, energy, and healthcare,
which require heavy investment and
long-term strategic planning. By sharing
the financial risks between the public
and private sectors, the UAE has been
able to mobilise significant capital that
would otherwise be out of reach, while
minimising the burden on taxpayers.
Key PPP Infrastructure Projects in
the UAE
The success of PPPs in the UAE is evident
through the variety of transformative
projects that have been completed or
are in progress. One of the most notable
examples is the Dubai Metro, which is
regarded as one of the most successful
PPP transportation projects globally.
The initial phase of the Dubai Metro,
which opened in 2009, was funded and
constructed through a public-private
partnership model. The Roads and
Transport Authority (RTA) collaborated
with international companies such as the
French group Alstom and the Japanese
company Mitsubishi Heavy Industries
to provide the required investment and
expertise. The metro has since become a
critical component of Dubai’s urban transportation
network, reducing congestion
and contributing to sustainability goals.
The Noor Abu Dhabi Solar Plant is another
standout example. This 1.17-gigawatt
solar plant, one of the largest in the world,
was developed under a PPP framework
with a consortium of private investors
and the Abu Dhabi government. The
project, which aims to power thousands
of homes with clean energy, demonstrates
how PPPs can support the UAE’s
long-term renewable energy goals while
attracting global investments. Through
these collaborations, the private sector
plays a significant role in the UAE’s
energy transition, contributing to the
country’s vision of achieving 50% clean
energy by 2050.
The Benefits of Public-Private
Partnerships
One of the most attractive aspects of PPPs
is their ability to unlock private sector
funding for large infrastructure projects,
which otherwise may be unaffordable
or too risky for the government alone.
This model allows the government to
allocate its limited financial resources to
other areas, such as social programs or
emerging sectors, while still progressing
with major infrastructure developments.
Additionally, private companies involved
in PPPs bring innovative approaches to
project delivery, such as advanced technology
and new business models, which
enhance efficiency. The integration of
such innovations helps reduce costs over
the lifecycle of the project. For example,
in the case of Dubai Metro, the private
sector’s role was critical in ensuring the
integration of cutting-edge technology
in the metro’s systems, which improved
safety and efficiency.
Another advantage is the alignment
of performance incentives between the
public and private sectors. Private companies,
which typically bear operational
and financial risks, are motivated to meet
performance targets and ensure the longterm
success of the project. This drives
cost-effective project management and
service delivery, which benefits both
the government and the end-users of the
infrastructure.
PPPs also create opportunities for
job creation and economic growth. By
involving the private sector, the projects
bring in expertise from global companies,
which often results in the development
of a skilled workforce.
The Future of PPPs in the UAE
Looking forward, PPPs will likely remain
a key feature in the UAE’s infrastructure
development strategy. With ongoing
The UAE Ministry of
Finance is keen on
enhancing the partnership
between the public
and private sectors,
recognizing their
significant role in the
social and economic
development of the
UAE, thereby promoting
sustainable economic
growth and ensuring
comprehensive prosperity
for all members of
society.”
H.E. Mohamed Hadi Al Hussaini,
UAE Minister of State for Financial Affairs
projects in sectors such as healthcare,
education, and transportation, the UAE
government is keen to expand its use
of this model to support national development.
The government’s broader
economic diversification agenda, outlined
in the UAE Vision 2021 and the UAE
Centennial 2071 plan, calls for increased
collaboration with the private sector to
achieve sustainable growth.
The UAE government has also taken
proactive steps to streamline the PPP
process, with the introduction of the
UAE PPP Law in 2020.
Mar 2025 www.thefinanceworld.com 135
Business News
UAE Sports Startups Invited to Join Ethara Incubator for Funding Boost
Ethara has officially launched a new
incubator program specifically
aimed at supporting sports startups
based in the UAE. This program offers
a comprehensive package of funding
opportunities, business mentorship,
and strategic guidance to help nurture
and accelerate the growth of innovative
sports-related ventures. The initiative is
designed to provide essential resources
to startups in various areas such as
sports technology, fan engagement,
and event management, aligning with
the UAE’s ambitious vision to develop
its sports sector. Through this incubator,
Ethara seeks to drive forward
innovation and entrepreneurship in the
rapidly evolving sports industry. The
program is not only a catalyst for the
growth of emerging sports ventures
but also serves to attract investors
who are looking to capitalize on the
potential of this sector.
Abu Dhabi Sees 16%
Rise in Business
Licences in 2024
Abu Dhabi has witnessed a remarkable
16% increase in the
issuance of business licences in
2024, underscoring the emirate’s strong
economic growth and the growing
confidence of investors. This surge
in business activity is reflective of
the government’s continued efforts
to create a conducive environment
for entrepreneurship. In addition to
the rise in business licences, there
has been a significant uptick in freelancer
registrations, which doubled
in comparison to the previous year.
This growth is attributed to Abu Dhabi’s
investor-friendly policies, robust
digital transformation initiatives,
and a strategic focus on economic
diversification. Efforts such as easing
business regulations, providing easier
access to capital, and fostering a dynamic
ecosystem for innovation and
entrepreneurship have contributed to
these positive trends.
PureHealth Profits Surge as Revenue Hits USD 7B
PureHealth, the UAE’s largest
healthcare network, has reported
a dramatic surge in profits as its
revenue reached an impressive USD 7
billion in 2024. The company’s hospital
business, in particular, saw an 87%
increase in revenue, largely driven by
strategic acquisitions, an expansion
of its medical services, and a rising
demand for quality healthcare in the
region. This growth reflects the UAE’s
ADNOC Logistics & Services
(ADNOC LS), a key player in
the energy logistics sector, reported
a significant 22% year-on-year
increase in net profit, reaching an
impressive USD 756 million in 2024.
This growth was accompanied by
a 29% rise in revenue, driven by an
expansion of its operations and an
increase in demand for energy logistics
services. ADNOC LS’s strategic focus
on expanding its fleet and enhancing
ongoing investment in its healthcare
sector, with PureHealth continuing
to strengthen its position as a leader
in medical innovation and patient
care. As part of its expansion strategy,
PureHealth is focusing on advanced
healthcare solutions, leveraging digital
transformation to enhance its service
offerings, and pursuing international
expansion to meet the growing demand
for healthcare worldwide.
ADNOC LS Reports 22% Profit Surge to USD 756M
in 2024
its digital transformation initiatives
has greatly contributed to its financial
success. By optimizing its supply
chain management and streamlining its
logistics operations, the company has
strengthened its position as a leader
in maritime logistics, further supporting
the UAE’s energy sector. With the
growing global energy demand, ADNOC
LS has continued to capitalize on this
upward trend by expanding its market
reach and operational efficiency.
136 www.thefinanceworld.com Mar 2025
AD Ports Group Revenue Surges 48% to AED 4.7B Amid Acquisitions
AD Ports Group has achieved a
substantial 48% increase in revenue,
reaching AED 4.7 billion in
2024. This impressive growth is largely
attributed to a series of strategic acquisitions
in the logistics, shipping, and trade
infrastructure sectors. The company’s
successful expansion efforts have enhanced
its global footprint, bolstering
Abu Dhabi’s position as a major trade
hub. Key acquisitions have significantly
Alef Education Posts
AED 2.07B Revenue in
2024
The Ministry of Economy’s Next-
Gen FDI initiative has partnered
with Climate First, a prominent
European private equity firm specialising
in climate innovation investments,
to enhance the UAE’s climate-tech
ecosystem. This collaboration will see
Climate First introduce its portfolio
companies to the UAE, creating networking,
partnership, and expansion
opportunities. The partnership was
formalised at the inaugural Climate
First UAE Roadshow, organised in collaboration
with the Ministry of Economy
during Abu Dhabi Sustainability
Week (ADSW) 2025. The Roadshow
featured five cutting-edge climate tech
companies, Climeworks, Energy Dome,
ZeroAviva, Cylib, and Glasspoint which
showcased their advanced solutions in
areas like direct air capture, battery
recycling, hydrogen-electric aviation,
and solar steam generators.
reinforced AD Ports’ infrastructure,
allowing it to capitalize on emerging
global trade trends. Furthermore, the
company’s continued investment in
port operations and the digitalization
of its services has improved efficiency
and provided a competitive edge in the
market. As AD Ports integrates its newly
acquired assets, it is well-positioned
for sustained growth and increased
profitability.
Tabreed Revenue Reaches AED 663M in 2024
Tabreed, the UAE’s leading district
cooling provider, reported strong
financial results for 2024, with revenue
reaching AED 663 million. This steady
growth is attributed to increased demand
for energy-efficient cooling solutions and
the company’s strategic expansion into
new markets. District cooling has become
an essential service in urban development,
and Tabreed’s commitment to providing
sustainable cooling solutions aligns with
AD Ports Group has announced the
formation of a joint venture (JV)
to develop and operate a multipurpose
terminal in Congo, marking an
important step in its strategic expansion
into African markets. The new terminal
will handle a wide range of cargo types,
significantly boosting trade efficiency
between Africa and global markets. This
partnership is part of AD Ports Group’s
broader strategy to enhance its global
presence and support the growth of
international trade. The development
of this terminal is expected to create
substantial economic opportunities in
the region, enhancing the logistics and
supply chain capabilities between Africa
the UAE’s broader environmental and
sustainability goals. As part of its growth
strategy, Tabreed continues to invest in
advanced energy-efficient infrastructure
and technologies, ensuring the provision
of reliable and cost-effective cooling
services. The company’s performance
reflects the increasing importance of
district cooling in reducing energy consumption
and supporting sustainable
development in urban areas.
AD Ports Group Forms JV to Develop Multipurpose
Terminal in Congo
and key international markets. AD Ports’
investment in this African venture further
highlights the UAE’s growing influence
in global trade.
Mar 2025 www.thefinanceworld.com 137
2025 OMODA E5
A New Era of Luxury and Innovation
on Wheels
Redefining electric SUVs with a robust 150 kW motor, advanced
driver-assistance systems, and a premium interior crafted for
unmatched comfort, the OMODA E5 offers a dynamic, technology-driven,
and luxurious driving experience in the UAE.
Power: 150 kW (201 h p)
Torque: 340 N m
Acceleration (0-100 km/h):
7.6 secon ds
Top Speed: 172 km/h
Battery Capacity: 61 kWh
Driving Range: Up to
430 km (WLTP)
138 www.thefinanceworld.com Mar 2025
The OMODA E5 is an all-electric SUV that has recently entered the UAE market, offering
a blend of modern design, advanced technology, and sustainable performance.
This vehicle aims to meet the growing demand for eco-friendly transportation without
compromising style or functionality.
What are the key features of the
OMODA E5?
61kWh lithium-ion
battery pack
Up to 430 km driving
range on a single charge
Front-mounted
150kW electric motor
204 PS power
output
0 to 100 km/h acceleration
in 7.6 seconds
80kW DC fast charger
compatibility
The OMODA E5 - A
Leap Forward in the
Electric SUV Market
The 2025 OMODA E5 represents a
major advancement in the electric
sport utility vehicle category.
With its impressive range, rapid
charging capabilities, and sophisticated
features, the vehicle stands
as an ideal choice for individuals
seeking a blend of performance,
luxury, and sustainability.
Whether you’re looking for an
eco-friendly driving option or a
vehicle that offers cutting-edge
technology with a premium feel,
the OMODA E5 delivers on every
front. For drivers in the UAE, this
electric SUV is poised to offer a
vibrant and forward-thinking driving
experience that aligns with
the needs of today’s automotive
enthusiasts.
Mar 2025 www.thefinanceworld.com 139
Opinion
trade policies. In 2023, non-oil foreign
trade surpassed AED 2.3 trillion (USD
626 billion), and this upward trend is
expected to continue in 2025, fuelled
by Free Trade Agreements (FTAs)
and digital trade advancements. With
the UAE’s digital economy strategy
aiming to increase digital trade’s GDP
contribution to 20% by 2031, businesses
should consider integrating AI and
blockchain into trade processes to
remain competitive. To successfully
navigate the evolving trade landscape,
businesses should consider these
Strategic Adjustments:
1. Diversify trade partnerships:
Given uncertainties in US and European
trade policies, companies should
explore new opportunities in emerging
markets across Asia and Africa. The
UAE’s recent trade agreements with
India, Indonesia and Turkey exemplify
this shift.
2. Leverage digital trade
infrastructure :
The UAE’s advancements in paperless
trade, AI-driven supply chain management
and blockchain-based customs
clearance provide a competitive edge.
Investing in digital trade platforms
will help streamline operations and
reduce costs.
Kush Ahuja, Head of Eurasia and Middle East, ACCA
Global Trade Trends
and Their Impact on
Business Strategy
As the global economy becomes
increasingly complex in 2025,
businesses must adapt to shifting
trade policies, geopolitical tensions
and rapid technological advancements.
With the UAE positioned as a global
trade hub, companies operating in the
region have a unique opportunity to
capitalise on emerging trends while
mitigating potential risks.
According to our latest research,
trade restrictions are on the rise,
with the number of new trade barriers
introduced globally in 2024 reaching
five times the 2010–2019 average.
Protectionist policies, particularly the
US administration’s renewed focus on
tariffs, could impact trade operations.
An across-the-board 10 percentage
point increase in US tariffs could reduce
global GDP growth by 0.2 percentage
points in 2025, with further declines if
trade partners retaliate. This creates
uncertainty, but also opportunities for
regions like the Middle East that are
proactively diversifying their economies.
To remain competitive, businesses must
align with the UAE’s forward-looking
3. Navigate supply chain risks:
The ACCA Q4 GECS highlights ongoing
supply chain disruptions as a top risk
in 2025. Integrating predictive analytics
and AI-powered risk management tools
will enhance supply chain resilience
and prevent bottlenecks.
4. Embrace sustainable trade practices:
As global policies shift towards carbon
neutrality, sustainability in trade is
becoming a key differentiator. Aligning
with the UAE’s green trade initiatives,
such as sustainable logistics and carbon
offset programmes, will position businesses
as leaders in responsible trade.
Despite global headwinds, the UAE’s
financial-technological transformation
presents significant opportunities. By
embracing digital trade, strengthening
regional partnerships and enhancing
supply chain agility, businesses can
successfully navigate and capitalise
on the evolving trade landscape. The
businesses that invest in digitalisation
and diversified trade strategies now
will be the ones leading the next wave
of global trade success.
140 www.thefinanceworld.com Mar 2025
Under the High Patronage of His Majesty King Mohammed VI VI
UNDER THE AUTHORITY OF
IN IN PARTNERSHIP WITH WITH
ORGANISED BY BY
14 - 16 APRIL 2025 MARRAKECH
Defining Africa’s Future
with AI Impact
FEATURING
M O R O C C O
AFRICA’S LARGEST TECH AND
STARTUP EVENT JUST GOT BIGGER
45,000
ATTENDEES
650+
GOVERNMENT REPRESENTATIVES
435
MEDIA ATTENDEES
1,500
EXHIBITING & STARTUP
COMPANIES
130+
COUNTRIES REPRESENTED
660+
SPEAKERS
FEATURING THE LASTEST
SOLUTIONS & THOUGHT LEADERSHIP:
• AI EVERYTHING
Cloud x IOT x AI
• Cybersecurity
• Telecom / Network
Infrastructure
• Digital Cities
• Future Banking and
Finance
• GITEX Digi Health
• GITEX Agritech &
Food Security
• GITEX EdTech
• Sports Tech
• Sustainability
• Mobility
• Consumer Tech
• Startups
/gitexafrica
GET YOUR
TICKETS TO VISIT
LAST CHANCE
TO EXHIBIT
Global News
UAE Introduces Significant Visa Rule Change for Indian Nationals
The United Arab Emirates (UAE)
has implemented a groundbreaking
change in its visa policies
by introducing a new visa-on-arrival
system for Indian nationals who hold
valid visas or residency permits from
the United States, United Kingdom, or
the European Union. Under this new
initiative, eligible travelers can obtain
a 14-day visa upon their arrival in the
UAE, which can be extended for an
additional 14 days by paying a nominal
fee. In order to qualify for this visa, the
traveler’s passport must be valid for at
least six months from the date of entry
into the UAE. This progressive policy is
designed to enhance the convenience
for Indian tourists and business travelers,
fostering closer ties between
the UAE and India. It is also expected
to boost tourism, as Indian nationals
will have easier access to one of the
region’s most popular destinations for
leisure, trade, and cultural exchange.
Governments Play Catch-Up as $225 Billion
Stablecoin Opportunity Reshapes Global Markets
As the global market for stablecoins
continues to soar toward
a staggering valuation of $225
billion, governments worldwide are
beginning to intensify efforts to regulate
the accompanying artificial intelligence
(AI) technologies that power these
digital assets. The rapid expansion of
the stablecoin market, along with the
increasing integration of AI in financial
systems, has prompted policymakers
to consider creating frameworks that
can ensure financial stability, enhance
consumer protection, and reduce the
potential risks associated with market
volatility. As governments scramble to
catch up with the rapidly evolving digital
economy, many regulatory bodies are
focusing on measures that address the
concerns surrounding security, market
manipulation, and consumer rights.
The emerging challenge for regulators
is to find a balanced approach that
allows for the continued growth and
innovation of both stablecoins and AI
technologies.
UAE Announces World
Government Summit
2026
The United Arab Emirates has
proudly announced that the
prestigious World Government
Summit will return in 2026, underscoring
the nation’s continued dedication
to global collaboration, innovation,
and governance. This event serves as
an important platform where leaders,
experts, and policymakers from around
the world gather to discuss key global
challenges and share effective governance
practices. The World Government
Summit provides a unique opportunity
for participants to engage in insightful
dialogues on pressing issues such as
sustainable development, technology,
and governance models. The UAE is
solidifying its position as a global leader.
Middle East Businesses Plan to Increase AI Spending with 91%
A
recent report released by Deloitte,
in partnership with the
Mohamed bin Zayed University
of Artificial Intelligence (MBZUAI),
reveals that a significant 69% of organizations
in the Middle East plan to
ramp up their investments in artificial
intelligence (AI) technologies in the
coming year. The study emphasizes
the region’s growing commitment to
AI as a key driver of productivity and
innovation. An overwhelming 91% of
the businesses surveyed expect considerable
productivity improvements
as a result of their AI investments.
However, the report also highlights
several challenges that companies face
when adopting these advanced technologies.
Over 80% of the organizations
142 www.thefinanceworld.com Mar 2025
express pressure to adopt AI solutions,
but nearly half of them face difficulties
in finding the necessary talent and
technology infrastructure required for
successful implementation.
Dubai’s Dnata Invests
$17 Million in Sydney’s
New Airport
Dubai-based Dnata has committed
a substantial investment of $17
million to establish a state-of-theart
inflight catering facility at Sydney’s
new airport, a move that highlights the
company’s dedication to enhancing the
passenger experience and supporting
the growth of the aviation industry. The
new facility will incorporate cutting-edge
technology to streamline catering
operations, ensuring that passengers
receive high-quality, fresh meals in line
with global standards. Moreover, the
facility will adhere to stringent sustainability
guidelines, reflecting Dnata’s
ongoing commitment to reducing its
environmental footprint and promoting
eco-friendly practices in its operations.
By contributing to the development of
world-class aviation infrastructure in
Sydney, Dnata is helping to elevate the
travel experience for passengers while
also positioning itself as a significant
contributor to the ongoing expansion
of global aviation services.
Al Zeyoudi Engages
with Senior Officials,
Ministers to Accelerate
Trade Ties
Dr. Thani bin Ahmed Al Zeyoudi,
the UAE’s Minister of State for
Foreign Trade, has been actively
engaging with senior officials, ministers,
and prominent business leaders
during the ongoing World Government
Summit. These high-level meetings are
centered on accelerating the UAE’s
trade ties with key international partners
and exploring new avenues for
collaboration in emerging markets.
Dr. Al Zeyoudi’s efforts are focused on
fostering innovation-driven economic
growth, addressing barriers to trade,
and creating strategic partnerships that
align with the UAE’s long-term economic
objectives. The discussions also aim to
promote the UAE’s position as a global
trade hub. During these engagements,
Dr. Al Zeyoudi has emphasized the importance
of adopting new technologies
and innovative practices to enhance the
UAE’s global competitiveness.
G42 and Microsoft Launch AI Foundation in Abu Dhabi
In a groundbreaking development for
the Middle East, Abu Dhabi-based
G42, in collaboration with Microsoft,
has officially launched the
Responsible AI Foundation, marking
the first initiative of its kind in the
region. The foundation is dedicated to
promoting the ethical development and
deployment of artificial intelligence
technologies across various sectors,
with a primary focus on governance,
transparency, and the societal impacts
of AI. As AI technologies continue to
evolve and integrate into everyday life,
the Responsible AI Foundation aims
to ensure that these innovations are
used responsibly, aligning with regional
values while adhering to international
best practices. The foundation will
foster research, collaboration, and
the development of AI solutions that
address both the technical and ethical
challenges posed by these technologies.
The initiative is a critical step
in ensuring that AI’s transformative
potential is harnessed for the benefit
of all, while minimizing potential risks
such as bias, lack of accountability, and
unfair social consequences.
India and the U.S. to Double Bilateral Trade to
$500 Billion by 2030
India and the United States have
set a bold and ambitious target to
double their bilateral trade, aiming
to reach a monumental $500 billion by
the year 2030. This objective forms
part of a broader strategic initiative
to strengthen economic ties, foster
greater collaboration, and leverage
each nation’s respective strengths in
technology, trade, and industry. Both
countries are working closely to remove
barriers that currently restrict
market access and to create a more
conducive environment for mutual
trade and investment. The agreement
focuses on key sectors such as defense,
energy, information technology, and
healthcare, with the goal of boosting
economic cooperation.
Apple Hits Record Quarterly Sales in India as
iPhone Tops Smartphone Market
Apple has achieved a significant
milestone by reporting
record-breaking quarterly sales
in India, a crucial market for the tech
giant, as its flagship product, the iPhone,
has now become the top-selling
smartphone in the country. This
achievement underscores the growing
popularity of Apple’s products in India,
driven by the increasing demand for
premium smartphones and the company’s
strategic approach to pricing
and marketing. Apple has effectively
localized its marketing efforts, tailoring
its campaigns to cater to the diverse
preferences of Indian consumers
while also expanding its retail network
across the country. The surge in iPhone
sales can also be attributed to
Apple’s focus on providing high-quality
products that meet the evolving needs
of Indian consumers.
Mar 2025 www.thefinanceworld.com 143
Technology
Source: Ai generated
The UAE’s thriving tech ecosystem fuels startups and attracts global venture capital investment.
UAE is Emerging as
a Hotspot for Tech
Startups and Venture
Capital
The UAE’s Thriving Ecosystem Attracts Startups,
Boosts Innovation, and Drives Venture Capital
Investment Growth.
The UAE has rapidly become a prominent
hub for tech startups and venture
capital, attracting significant global attention.
With a supportive regulatory environment,
strategic investments, and a
focus on innovation, the nation offers a
dynamic ecosystem for entrepreneurs.
In 2024, venture capital funding in the
UAE is projected to exceed $2 billion,
a considerable increase from 2023. The
country’s focus on high-growth sectors
like artificial intelligence, driven by influential
leaders like Sheikh Tahnoun bin
Zayed, further strengthens its appeal. The
UAE’s rapidly growing tech landscape,
backed by prominent entities like Mubadala
Capital, positions it as a key player in
the Middle East’s dynamic startup and
venture capital scene.
144 www.thefinanceworld.com Mar 2025
The UAE has made significant
strides in becoming a global leader
in technology and innovation,
driven by strategic investments and a
forward-thinking approach to economic
diversification. A key area of focus has
been artificial intelligence (AI), with the
country positioning itself at the forefront
of AI adoption and development. In
2024, the UAE launched the MGX fund,
committing $100 billion to invest in AI
companies worldwide. This complements
the country’s existing sovereign wealth
fund, Mubadala, which manages assets
worth $300 billion, ensuring that the
UAE remains competitive on the global
stage. Additionally, UAE national security
adviser Sheikh Tahnoun bin Zayed Al
Nahyan has directed substantial investments
into AI-focused companies such
as G42, further bolstering the nation’s
technological ambitions. These investments
are not only positioning the UAE
as a regional leader but also as a key
player in the global AI race.
Venture Capital Growth
In recent years, the venture capital sector
in the United Arab Emirates has experienced
significant growth. During the
first half of 2024, the country attracted
funding amounting to $225 million, representing
a 19% decrease compared to
the same period in 2023. Nevertheless,
there was an 11% increase in the number
of transactions, which suggests a
rising interest in investments related to
technology startups based in the UAE.
This development is noteworthy, as the
UAE is the sole nation in the MENA
region where the volume of deals has
expanded despite a reduction in the total
capital raised. This phenomenon reflects
a transformation in investor behaviour,
characterized by a preference for more
selective and targeted investments, with
investors demonstrating an inclination
towards high-quality startups that exhibit
the capacity for scalable growth.
Investor Participation
The increase in investor participation
in the United Arab Emirates (UAE) has
been significant, demonstrating the
nation’s desirability as a destination for
technology investments. During the first
half of 2024, the total number of investors
in the UAE rose by 58%, culminating in
136 participants. This notable rise in
investor engagement can be attributed
primarily to international investors, who
have exhibited a strong preference for
the region. Specifically, the count of
international investors increased by a
factor of 2.4 when compared to the same
timeframe in 2023. This escalation in interest
from global investors is indicative
of the UAE’s reputation as a compelling
location for venture capital and private
equity opportunities. The country’s
advantageous regulatory framework,
accessibility to essential markets, and an
expanding technology ecosystem collectively
position the UAE as a prominent
hub for international investment within
the Middle East.
Sectoral Focus
In the United Arab Emirates, the FinTech
sector continues to dominate as the primary
recipient of venture capital investment.
Notwithstanding a 36% decline in funding
compared to the previous year, FinTech
accounted for 32% of the total venture
capital investment during the first half
of 2024. This sustained interest can be
attributed to the sector’s significant growth,
coupled with the UAE’s strategic role as
a financial centre within the Middle East.
Furthermore, there has been a 15% increase
in the number of deals in the FinTech
sector, indicating that investor interest
remains robust despite the decrease in
funding amounts. In addition to FinTech,
other sectors such as health technology,
e-commerce, and renewable energy are
experiencing considerable investments,
which contribute to the diversification of
the UAE’s technological landscape and
reinforce its status as a prominent hub
for technology startups.
Government Initiatives and Support
One of the key factors driving the growth
of tech startups in the UAE is the government’s
proactive approach to fostering
innovation and entrepreneurship. The
UAE government has implemented a range
of policies aimed at supporting startups,
from offering tax incentives to providing
access to funding and incubators. The
Dubai Future Foundation, for example,
has played a crucial role in supporting
startups by offering accelerator programmes
and networking opportunities
to entrepreneurs. Furthermore, the UAE’s
well-established free zones, such as Dubai
Internet City and Abu Dhabi’s twofour54,
provide a conducive environment for
tech startups by offering tax exemptions,
office space, and other business-friendly
incentives. These initiatives, coupled with
We want to be the fastest
country and fastest city
to deploy AI for a good
quality of life and to deploy
AI to make more effective
decision-making.”
H.E. Omar Sultan Al Olama,
UAE Minister of State for AI, Digital
Economy
a robust digital infrastructure, make the
UAE an attractive destination for tech
entrepreneurs looking to establish and
scale their businesses.
The United Arab Emirates demonstrates
a strong commitment to the development
of a robust technology ecosystem through
its strategic investments, an expanding
venture capital landscape, and heightened
participation from investors. With
sustained governmental support, the
UAE is strategically equipped to maintain
its status as a prominent centre for
technology startups and innovation in
the Middle East. The nation’s increasing
emphasis on sectors such as artificial
intelligence, financial technology, and
healthcare technology, coupled with its
conducive business climate, positions the
UAE to consistently attract both domestic
and international entrepreneurs. As the
global technology industry continues to
evolve, the UAE is poised to assume a
more significant role, thereby reinforcing
its position as a critical contributor to
the global startup ecosystem.
Mar 2025 www.thefinanceworld.com 145
Healthcare News
Burjeel Holdings Achieves NIH Accreditation for Oncology Fellowship
In a groundbreaking development
for the UAE’s healthcare sector,
Burjeel Holdings has achieved
the prestigious National Institutes
of Health (NIH) accreditation for its
hematology-oncology fellowship program,
becoming the first healthcare
institution in the country to attain this
honor. This milestone is a testament
to Burjeel’s commitment to excellence
in medical education and its role in
shaping the future of oncology care
in the region. The NIH accreditation
allows Burjeel to provide world-class
training for specialists in hematology
and oncology, offering them access to
cutting-edge research, advanced cancer
treatments, and clinical trials. With an
emphasis on clinical research, patient
care innovations, and collaborative
learning, the program seeks to elevate
the standard of cancer care in the UAE.
NEOM Fund Partners With
Paradromics for Neurotech
Innovation
The NEOM Investment Fund has
entered into a strategic partnership
with Paradromics, a leading
neurotechnology company, to accelerate
the development of next-generation
healthcare solutions. The collaboration
will focus on pioneering advancements
in brain-computer interface (BCI) technologies,
which have the potential to
revolutionize treatments for neurological
disorders such as paralysis, epilepsy,
and other debilitating conditions. The
partnership’s primary objective is to
harness the power of artificial intelligence
(AI) and neural engineering to
enhance neuroprosthetics and patient
rehabilitation, providing individuals
with life-changing therapies that could
significantly improve their quality
of life. This partnership aligns with
NEOM’s broader vision of positioning
itself as a global leader in the field of
cutting-edge medical technologies and
bioengineering.
Emirati Conference on Medical Education 2025
Opens in Abu Dhabi
The Emirati Conference on Medical
Education 2025 has officially
opened in Abu Dhabi, bringing
together an impressive lineup of
healthcare professionals, medical
educators, policymakers, and industry
leaders. The event serves as a comprehensive
platform for discussing
the latest advancements in medical
education, focusing on topics such as
digital learning solutions, curriculum
development, and the integration of
artificial intelligence (AI) in medical
training. Experts from around the
world are sharing insights into how
The 2nd Middle East International
Meeting on Innovation and
Sepsis has officially kicked off
in Dubai, bringing together some of
the world’s leading experts to engage
in detailed discussions and share insights
on the latest advancements in
sepsis management. This prestigious
conference serves as a platform for
healthcare professionals to exchange
knowledge, explore new diagnostic
tools, and evaluate emerging treatment
methods for sepsis, a condition that
continues to be a significant cause
of hospital-related mortality globally.
AI can revolutionize the way medical
students are trained, offering more
personalized, efficient, and interactive
learning experiences. Another major
topic under discussion is the growing
use of simulation-based learning, which
allows students to practice complex
medical procedures in a safe, controlled
environment before performing
them on real patients. Additionally,
the conference highlights evolving
accreditation standards for medical
institutions, ensuring that they meet
the needs of an increasingly complex
healthcare environment.
Dubai Hosts Middle East Sepsis Innovation
Conference
The conference is highlighting the
latest innovations in sepsis diagnosis,
including the integration of artificial intelligence
(AI)-driven diagnostic tools,
which can significantly improve early
detection and prognosis. Discussions
also focus on early intervention strategies,
exploring how timely treatment
can reduce the severity of sepsis and
improve patient outcomes. The event
will showcase various global case
studies from different healthcare settings,
providing valuable insights into
real-world applications and challenges.
146 www.thefinanceworld.com Mar 2025
Julphar Reports USD 11M Profit Amid Strong UAE Healthcare Growth
Julphar, the UAE-based pharmaceutical
company, has reported a solid
net profit of USD 11 million for
2024, reflecting the continued robust
growth of the region’s healthcare sector.
The company’s impressive financial
performance is attributed to several
key factors, including increased demand
for generic medicines, strategic
cost management, and its expanding
international market presence. With
Medcare to Open 10
New Medical Centres
Across UAE
Medcare, one of the UAE’s
leading healthcare providers,
has announced plans to open
10 new medical centers across the
country within the next two years.
This ambitious expansion is part of
Medcare’s strategy to meet the growing
demand for high-quality healthcare
services in the UAE, particularly in
rapidly developing urban areas. The
new centers will offer a wide range
of services, including paediatrics, dermatology,
internal medicine, and other
specialized treatments, ensuring that
more patients have access to the care
they need, close to home. Medcare’s
investment in expanding its network
of healthcare facilities reflects the
broader trend of increasing private
sector involvement in the UAE’s
healthcare infrastructure. The company’s
expansion plans are designed
to enhance patient care by providing
convenient access to world-class medical
services and reducing the burden
on existing healthcare facilities. With
the UAE’s healthcare sector growing
at a rapid pace.
a focus on innovation and research,
Julphar has strengthened its position in
the highly competitive pharmaceutical
industry, contributing to the UAE’s
growing pharmaceutical manufacturing
sector. As the country continues to invest
heavily in healthcare infrastructure and
industry growth, Julphar is well-positioned
to capitalize on the expanding
opportunities within the regional and
global healthcare markets.
AEEDC 2025 Dental Conference Closes with
USD 5.4B in Deals
The AEEDC 2025 Dubai Dental
Conference has come to a
close, marking a highly successful
event with a record-breaking
USD 5.4 billion in business deals and
investments. The conference, which
gathered some of the most prominent
dental professionals, researchers, and
companies from around the world,
showcased cutting-edge developments
in oral healthcare. The event featured
an extensive exhibition of the latest
innovations in dental technology, such
as artificial intelligence (AI)-powered
Abu Dhabi-based healthcare conglomerate
PureHealth has made
the strategic decision to withdraw
from the planned acquisition of NMC
Health, one of the UAE’s largest private
hospital operators. This decision follows
an extensive strategic review of the
company’s investment priorities and a
shift in focus towards strengthening
its existing operations and expanding
organically. NMC Health, which has
been undergoing significant restructuring
due to financial difficulties, will not be
part of PureHealth’s expansion plans
moving forward. The move reflects a
broader trend in the UAE’s healthcare
investment landscape, where companies
diagnostic tools, 3D-printed dental
implants, and minimally invasive
treatment solutions. Key discussions
revolved around the future of dentistry,
with a particular emphasis on how
new technologies are transforming
patient care, improving treatment
outcomes, and enhancing the overall
dental experience. The record-breaking
number of business deals reflects
the growing investment in dental
technologies, signaling a bright future
for the industry.
PureHealth Withdraws from NMC Hospital Acquisition
are increasingly prioritizing sustainable
growth and operational efficiency over
large-scale acquisitions. Despite pulling
back from the NMC acquisition, Pure-
Health remains committed to expanding
its healthcare services in the region, with
plans to grow its network of medical
centers and invest in advanced medical
technologies.
Mar 2025 www.thefinanceworld.com 147
Technology
Source: freepik.com
Smart technology enhances guest experiences and operational efficiency in UAE hotels.
How the UAE is
Leveraging Smart
Technology in
Hotels
Advanced Innovations Revolutionise Hospitality,
Enhancing Guest Satisfaction and Efficiency
Across UAE Hotels.
The United Arab Emirates is at the forefront
of the incorporation of smart technology
in its hospitality sector, thereby
enhancing guest experiences and operational
efficiency. For instance, the Jumeirah
Group has adopted innovative
solutions, including biometric check-in
systems. Similarly, Atlantis The Royal provides
state-of-the-art fitness equipment
and virtual exercise classes. Furthermore,
W Dubai – The Palm utilizes augmented
reality to create engaging environments
through interactive art installations, along
with mobile applications that allow guests
to control their room settings. These technological
advancements illustrate the
UAE’s dedication to remaining a leader
in hospitality innovation by addressing
the demands of contemporary travellers.
148 www.thefinanceworld.com Mar 2025
The UAE hospitality sector is undergoing
a significant transformation,
thanks to the integration
of smart technology. The shift towards
smart solutions is not only improving
operational efficiency but also enhancing
guest experiences and boosting revenue
generation. With market growth projected
at 10-15% annually, the impact of smart
technologies on UAE hotels is becoming
undeniable. Here, we explore how these
innovations are reshaping the hotel
industry, driving financial growth, and
increasing profitability in the region.
Operational Efficiency and Cost
Reduction
Smart technologies are enabling hotels
in the UAE to operate more efficiently,
directly contributing to reduced operational
costs. One of the most impactful
areas is the use of AI-driven systems
for facilities management. Systems like
Computer-Aided Facilities Management
(CAFM), for instance, allow hotel operators
to monitor and manage various
aspects of hotel infrastructure such as
HVAC, water systems, and lighting. By
providing real-time data on energy usage
and equipment status, these systems help
prevent unnecessary energy consumption
and reduce maintenance costs. According
to reports, the use of such technologies
can reduce maintenance costs by up to
20% and improve space utilisation by
15%. Real-time monitoring not only helps
identify and resolve issues before they
become costly problems but also optimises
energy use, which is particularly
important in the UAE’s extreme weather
conditions. With energy-efficient practices
becoming a key factor in reducing operational
expenses, smart technologies are
paying off in a big way for UAE hotels.
Revenue Enhancement through
Personalisation
Personalisation is a key factor in driving
revenue growth in the hospitality sector,
and smart technology plays a central
role in this. AI and data analytics are
now used to create customised guest
experiences based on past interactions,
preferences, and behaviours. From
tailored room settings to personalised
restaurant recommendations, hotels
are using data to enhance guest satisfaction
and build long-term loyalty. A
recent survey found that 71% of hotels
use data analytics to personalise guest
experiences and marketing efforts. This
Today, more than 150
startups in the UAE’s
travel sector offer
services through digital
applications, online
platforms, and innovative
technical solutions.”
H.E. Dr. Ahmad Belhoul Al Falasi,
UAE Minister of State for
Entrepreneurship
has led to higher occupancy rates and
repeat visits, translating into increased
revenue. By analysing customer data,
hotels can target guests with relevant
promotions and loyalty programmes,
resulting in a more effective sales strategy.
Moreover, the ability to offer tailored
services, such as smart room controls,
personalised entertainment, and customised
dining experiences, allows hotels to
differentiate themselves in a competitive
market. This level of personalisation not
only meets the expectations of modern
travellers but also encourages guests to
spend more during their stay, ultimately
boosting hotel revenue.
Sustainability and Energy Management
Sustainability is a key priority for the
UAE’s hospitality sector, with hotels increasingly
adopting smart technologies to
enhance energy efficiency, reduce waste,
and promote environmental responsibility.
By utilising IoT devices and AI, hotels can
lower their carbon footprint while cutting
operational costs. Around 82% of hoteliers
are planning to invest in energy-efficient
technologies, such as smart thermostats,
lighting systems, and water management
solutions, to optimise energy consumption.
IoT sensors play a critical role in
monitoring energy usage in real time,
reducing waste, and ensuring resource
efficiency. As eco-conscious travellers
seek sustainable accommodations, hotels
are responding by implementing green
initiatives powered by smart technologies.
This commitment not only helps the
UAE meet its environmental goals but
also provides hotels with a competitive
edge in attracting guests who prioritise
sustainability, making it an essential
component of their business strategy.
Market Adoption and Financial
Implications
The financial implications of adopting
smart technologies in the UAE’s hotel
sector are profound. The UAE’s hospitality
industry is expected to grow by
10-15% annually, with much of this growth
driven by the adoption of digital and
smart technologies. High-profile hotel
chains, including Anantara, Sheraton,
Four Seasons, Millennium, and Swissotel,
are integrating smart systems into their
operations. These systems range from
smart check-ins and digital concierge
services to AI-powered room management
and energy optimisation tools. This widespread
adoption is transforming the way
hotels operate, from reducing operating
costs to enhancing revenue generation.
Smart systems enable hoteliers to make
data-driven decisions that improve guest
satisfaction, increase operational efficiency,
and maximise profitability. For example,
hotels that implement AI-powered guest
management systems have seen up to 25%
increases in operational efficiency, leading
to higher profit margins. Hotels that
embrace these innovations also benefit
from improved brand reputation, as guests
value the convenience, sustainability,
and personalised services provided by
smart technologies. Furthermore, the
implementation of these technologies
positions hotels to stay competitive in
an increasingly digital-first market.
Smart technologies have proven to
be a game-changer for the UAE’s hotel
industry, delivering significant financial
benefits across various facets of
operations. As the UAE continues to
embrace technological advancements,
the hospitality industry stands to gain
even more, with increased profitability.
Hotels that strategically implement smart
technologies will be well-positioned to
thrive in the rapidly evolving market.
Mar 2025 www.thefinanceworld.com 149
Travel News
UAE Participates in 51st UN Tourism Regional Commission Meeting in Doha
The United Arab Emirates (UAE)
recently participated in the prestigious
51st United Nations World
Tourism Organization (UNWTO) Regional
Commission meeting for the Middle East,
which was held in Doha, Qatar. The UAE
delegation was led by H.E. Abdullah
Ahmed Al Saleh, Undersecretary of
the Ministry of Economy, a key figure
in driving the country’s global tourism
initiatives. This high-level participation
underlines the UAE’s continued commitment
to regional and global tourism
development. During the meeting, the
UAE was re-elected to the UNWTO Executive
Council for the 2025–2029 term,
reinforcing its influential role in shaping
tourism policy and guiding sustainable
growth across the region. The meeting
featured extensive discussions about
ongoing and future tourism initiatives,
ranging from enhancing tourism infrastructure
to promoting sustainability.
Moscow Strengthens
Tourism Ties with the
UAE Amid Surging
Visitor Numbers
The Moscow City Tourism Committee
has launched a dedicated roadshow
in the Middle East with the goal
of strengthening tourism ties with the
UAE. This strategic initiative seeks
to attract more Emirati visitors to
Moscow, capitalizing on the city’s rich
cultural heritage, vibrant history, and
diverse attractions, which range from
historical landmarks like the Kremlin
and Red Square to its renowned theaters,
galleries, and museums. Moscow’s tourism
committee is actively promoting the city
as a top-tier destination for both leisure
and business travelers. This campaign
comes at a time when there has been
a notable increase in Emirati interest
in Russian destinations, with more
UAE residents seeking unique cultural
experiences. Moscow’s growing popularity
among Middle Eastern travelers presents
a significant opportunity to expand
tourism collaboration between the UAE
and Russia.
Flynas to Launch Nonstop Flights from Jeddah
to El Alamein
Flynas, a prominent Saudi low-cost
airline, has announced an exciting
new route with the launch of
direct flights between Jeddah and El
Alamein, Egypt, set to begin on July
1. The new service is part of Flynas’s
ongoing expansion strategy and aims
to enhance connectivity between Saudi
Arabia and Egypt, two countries with
deep cultural, economic, and historical
ties. This new flight route will operate two
weekly flights between King Abdulaziz
International Airport in Jeddah and El
Alamein International Airport, providing
travelers with a convenient and affordable
travel option. The Jeddah-El Alamein route
complements Flynas’s existing Riyadh-
El Alamein flights, offering more travel
choices to passengers and facilitating
increased tourism and business travel
between the two countries. By introducing
this new destination, Flynas strengthens its
position as a leading low-cost airline in the
region and underscores its commitment
to offering accessible travel options to an
expanding international customer base.
UAE Airline Air Arabia Launches Massive Ticket
Sale, Prices Start from $36
Air Arabia, the UAE’s leading
low-cost airline, has rolled out
a major promotional ticket sale
offering fares as low as $36. This initiative
is designed to make air travel more
accessible to a broader audience, allowing
both leisure and business travelers to
enjoy affordable flying options to a wide
array of destinations. The sale includes
an extensive range of domestic and
international routes, with travelers able to
book flights to various destinations across
the Middle East, North Africa, Asia, and
Europe. This discount initiative aims to
stimulate tourism and encourage people
to explore new places while benefiting
from Air Arabia’s affordable pricing.
The airline’s expansive network covers
more than 170 destinations, ensuring
travelers can easily plan their trips and
enjoy exceptional value for their money.
This promotional campaign highlights
Air Arabia’s continued commitment to
providing cost-effective travel options
and its growing popularity in the budget
airline segment.
150 www.thefinanceworld.com Mar 2025
Dubai, Shanghai, and London Lead Global Hotel Room Growth in 2025
In 2025, Dubai, Shanghai, and London
are expected to lead the world in
hotel room growth, driven by their
continuing economic development,
tourism investments, and enduring
appeal as global destinations. Dubai’s
strategic investments in tourism
infrastructure, coupled with its status
as a key global business hub and popular
tourist destination, are key factors in its
expanding hotel room inventory. The city’s
wide range of luxury hotels, resorts, and
mid-range accommodations caters to both
business travelers and vacationers from
UAE’s Winter Tourism
Campaign Boosts Hotel
Revenues by 87%
The UAE’s “World’s Coolest Winter”
campaign has proven to be a tremendous
success, contributing
to a significant 87% increase in hotel
revenues, which amounted to a staggering
$517 million. Launched under
the leadership of His Highness Sheikh
Mohammed bin Rashid Al Maktoum,
Vice President and Prime Minister of the
UAE and Ruler of Dubai, the initiative
has attracted both domestic and international
visitors seeking to experience
the country’s pleasant winter weather
and diverse attractions. The campaign
successfully positioned the UAE as
an ideal winter destination, offering
a range of unique experiences, from
luxury resorts and cultural festivals to
outdoor adventures and family-friendly
activities. The remarkable growth in
hotel revenues is a direct reflection of
the success of this tourism initiative,
which has successfully captured the
attention of travelers from all over
the world.
around the world. Similarly, Shanghai’s
rapid economic development and
status as a major cultural, financial, and
technological center make it a top choice
for international visitors. London’s status
as a global city, with its historic landmarks,
vibrant culture, and renowned educational
institutions, continues to draw millions
of visitors annually. These three cities are
expected to experience significant growth
in hotel room availability, a testament to
the resilience and attractiveness of these
global tourism powerhouses.
Dubai Welcomes 18.7 Million Tourists in 2024
Dubai has experienced a substantial
surge in tourism in 2024,
with 18.7 million international
overnight visitors arriving in the city,
marking a remarkable 9% increase
from the previous year. This impressive
growth solidifies Dubai’s position as
one of the world’s premier destinations
for both business and leisure
travel. The city’s diverse offerings,
from world-class shopping malls and
luxury hotels to iconic landmarks like
the Burj Khalifa and Palm Jumeirah,
make it an attractive choice for global
visitors. Sheikh Hamdan bin Mohammed
bin Rashid Al Maktoum, Crown
Prince of Dubai, attributed this success
to the city’s visionary leadership, the
constant efforts to innovate its tourism
offerings, and the effective collaboration
between both public and private
sectors. This achievement aligns with
Dubai’s broader economic goals outlined
in the Dubai Economic Agenda
D33, which aims to double the city’s
economy by 2033.
UAE Launches First Phase of 10-Year Blue Visa
The UAE has introduced the first
phase of its much-anticipated
10-year Blue Visa, a groundbreaking
initiative designed to recognize and
reward individuals who have made
exceptional contributions to environmental
protection and sustainability.
This innovative visa targets individuals
who have demonstrated a strong
commitment to environmental action,
including members of international
organizations, companies, associations,
non-governmental organizations, as
well as global award winners and distinguished
researchers in the field of
environmental conservation. The Blue
Visa reflects the UAE’s deep commitment
to environmental sustainability
and supports its growing efforts to
foster global cooperation on ecological
issues. It is available not only to
Emiratis but also to resident advocates
of the environment, enabling them to
continue their crucial work in driving
sustainable practices.
Mar 2025 www.thefinanceworld.com 151
Discount Your Invoices
and Receivables Now
APPLY ONLINE!
info@ifundfactoring.com
www.iFundFactoring.com
iFund