Nursery Management Today, July-August 2024
Nursery Management Today (NMT) is a magazine that provides directors, owners senior management and managers with a comprehensive series of challenging and informative articles which find practical solutions for the challenges they face every day in their nurseries. NMT covers topics including: M&A trends and analysis, Good Management Practice, Management Advice, Sector News, Training, Marketing & PR, Technology, Catering, Finance, Policy, Insurance, and more. Our experts cover all of the above and more, offering advice on the day-to-day running of a nursery setting or group and the trends that will shape the sector going forward. Our columns follow new and emerging innovations that all play a part in making the sector sustainable for providers, parents and at the very heart of it all, the children. #NurseryManagementToday #NMT #NMTMagazine #nurserymanagement #earlyyears #earlychildhood #preschooladministration #daycaredirector #earlychildhoodleadership #M&Atrends #NurseryM&A #nursery
Nursery Management Today (NMT) is a magazine that provides directors, owners senior management and managers with a comprehensive series of challenging and informative articles which find practical solutions for the challenges they face every day in their nurseries. NMT covers topics including: M&A trends and analysis, Good Management Practice, Management Advice, Sector News, Training, Marketing & PR, Technology, Catering, Finance, Policy, Insurance, and more. Our experts cover all of the above and more, offering advice on the day-to-day running of a nursery setting or group and the trends that will shape the sector going forward. Our columns follow new and emerging innovations that all play a part in making the sector sustainable for providers, parents and at the very heart of it all, the children.
#NurseryManagementToday #NMT #NMTMagazine #nurserymanagement #earlyyears #earlychildhood #preschooladministration #daycaredirector #earlychildhoodleadership #M&Atrends #NurseryM&A #nursery
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July/August 2024 Volume 23 Number 4
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Check out our website
@NMTmagazine
A call to
action
Strategic recruitment initiatives
Financial planning for sustainable growth
Building community trust
It’s Stanley Bear’s 21st
and to celebrate
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To celebrate our mascot Stanley’s 21st birthday, we
want to celebrate the enduring work and service
of charities that support young children and their
families. If you’re working with a charity or you know an
organisation that’s making a lasting impact, nominate
them to receive one of two gifts of £5,000.
To nominate a charity simply fi ll out the form on the
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We will put it to a public vote and the winners will be
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nmtcontents
Inside this issue...
July/August 2024 Volume 23 Number 4
nmt-magazine.co.uk
@NMTmagazine
Check out our website
JULY/AUGUST 2024 •
VOLUME 23 NUMBER 4
10
Editor’s Comment .......................................................................... 5
News ............................................................................................................................... 6-8
Leadership .............................................................................................. 10,11
In this leadership series we hear from Jo Turley, managing
director of Ashbourne Day Nurseries
Policy .................................................................................................................................... 12
Briony Richter explores the childcare policies that the
opposition parties have announced
A call to
action
21
30
36
46
Insurance .................................................................................................... 14,15
Jackie Hyde shares advice on how to avoid social
engineering scams
Software ....................................................................................................... 16,17
Software solutions. Susan McGhee shares insights on how
software can be cost-effective and flexible
Property ......................................................................................................... 18,19
Market view, Andrew K Steen reviews the childcare M&A
landscape activity
Equality & Diversity ............................................... 21-23
Claudio Sisera, advocates enriching our nurseries with
greater gender diversity
Linguistic development .......................... 24,25
Sophie Hutton shares ways to support early years educators
in addressing speech, language and communication delay
Business Development ................................. 30,31
Simon John, offers advice about dealing with building
disrepair and commonplace defects.
Analysis ........................................................................................................ 34,35
Justin Deaville shares insights from the marketing agency’s
latest ‘Nursery benchmarking report’.
M&A ......................................................................................................................... 36,37
Nursery group, kinderzimmer explains its journey entering
the UK early years sector
Strategic recruitment initiatives
Financial planning for sustainable growth
Building community trust
Operations .......................................................................................... 40,41
We share our nursery managers round up with the top
news for this issue
Career development ....................................................... 44
Storal shares the details of its leadership programme for
managers
Meet the Manager .................................................................. 46
In this nursery managers series, Charlotte Goddard speaks
to Amina Ahmed, nursery manager at Kids Planet Salford
Quays
Safeguarding ............................................................................. 48,49
Nicole Williamson explores how to embed safeguarding
effectively in your nursery setting
Apprenticeships .............................................................................. 52
Paragon Skills shares the power of apprenticeships
Training ........................................................................................................ 54,55
Charlotte Goddard finds out how the government-funded
Skills Bootcamps can help nursery managers find qualified
staff
nmt-magazine.co.uk July/August 2024 NURSERY MANAGEMENT TODAY 3
2024 EDUCATION EVENTS
2024
2024
EDUCATION
EDUCATION
EVENTS
EVENTS
NMT Owners Club Midlands
NMT Owners Club Midlands
25 NMT January Owners 2024 Club | The Midlands Belfry, Birmingham
25 January 2024 The Belfry, Birmingham
25 January 2024 | The Belfry, Birmingham
NMT Owners Club North
NMT Owners Club North
19 NMT March Owners 2024 Club | Oulton NorthHall, Leeds
19 March 2024 Oulton Hall, Leeds
19 March 2024 | Oulton Hall, Leeds
NMT Owners Club South West
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15 NMT May Owners 2024 | Club Celtic South Manor, West Newport
15 May 2024 Celtic Manor, Newport
15 May 2024 | Celtic Manor, Newport
EducationInvestor Awards
EducationInvestor Awards
13 EducationInvestor June 2024 | Park Awards Plaza Westminster
13 June 2024 Park Plaza Westminster
Bridge, 13 June London 2024 | Park Plaza Westminster
Bridge, London
Bridge, London
Nursery Managers Show
Nursery Managers Show
27–28 Nursery June Managers 2024 | NEC, ShowBirmingham
27–28 June 2024 NEC, Birmingham
27–28 June 2024 | NEC, Birmingham
NMT Owners Club South
NMT Owners Club South
12 NMT September Owners Club 2024 South | Marriot, Lingfield
12 September 2024 Marriot, Lingfield
12 September 2024 | Marriot, Lingfield
NMT Owners Club Scotland
NMT Owners Club Scotland
30 10 NMT October Owners 2024 Club | | Dalmahoy Hilton, Scotland Glasgow Hotel & Country
10 October 2024 Hilton, Glasgow
Club, 10 October Edinburgh 2024 | Hilton, Glasgow
Education Summit
Education Summit
18 Education October Summit 2024 | Business Design Centre,
18 October 2024 Business Design Centre,
London 18 October 2024 | Business Design Centre,
London
London
Nursery Managers Show
Nursery Managers Show
29–30 Nursery November Managers 2024 Show | London
29–30 November 2024 London
29–30 November 2024 | London
National NMT Nursery Awards
National NMT Nursery Awards
30 National November NMT 2024 Nursery | London Awards
30 November 2024 London
30 November 2024 | London
nmtcomment
Chief executive officer
Alex Dampier
Chief operating officer
Sarah Hyman
Chief marketing officer
Julia Payne
Business development director
Mike Griffin
Advertising & event sales director
Caroline Bowern
0797 4643292
caroline.bowern@nexusgroup.co.uk
Event manager
Conor Diggin
Customer success manager
Alba Chamizo Martin
Content marketing manager
Sophie Davies
Marketing campaign manager
Michael Sambrook
Business development executive
Kirsty Parks
Editor
Briony Richter
Features editor
Charlotte Goddard
Subeditor
Charles Wheeldon
Publisher
Harry Hyman
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Staffing levels can’t
continue like this
Entering the full summer months,
we’ve seen healthy movement across
the sector in regard to the M&A
landscape, but with the beginning of the
childcare expansion offer fully in swing,
there are still barriers for operators as they
navigate the new policy.
Savills’ report ‘Three trends in the
early years sector to look out for in 2024’
outlined what to consider for the rest of
this year as we see significant changes to
policy and the funding models.
One of the report’s main points was
the challenges surrounding recruitment
and retention. Staffing is arguably the
dominant theme within the sector at
present, with operators often citing this as
their biggest operational challenge. While
this is not a new problem, it has continued
to trap operators in a difficult cycle of
constantly hiring and training.
The crux of the problem can be
attributed to the high cost of labour, as
wages typically consume 50-60% of an
operator’s turnover. Given the increase
in staffing required to support the
government’s childcare expansion offer,
there are concerns surrounding how this
will be enacted with the current state of the
labour market.
Furthermore, with the changes to
staff-to-child ratios, there are continued
concerns about the quality of childcare
delivered if staffing challenges aren’t
improved.
Over the coming months, operators
will need to focus on staff retention and
deliver clear career progression to aid staff
satisfaction and retention. The government
must also look for ways to support
operators as the costs of running a nursery
business continue to increase.
Cairneagle has also highlighted staffing
as one of the main concerns for early
years settings. The international strategy
consultancy firm periodically sends out
surveys across the sector. Its last one noted
that since early 2023 the sector has had
some mixed fortunes (including occupancy
being held back by staffing, and margin
pressure on account of the inflationary
environment and agency costs), interest
rates have increased further, and a few
groups have needed to double down on
optimising their existing estate rather than
focus on growth.
As a result, the firm had noticed some
easing of demand for acquisitions, and
so prices have softened a little. Moving
forward to this year, Cairneagle has sent
out another survey due to the government’s
rollout for funded childcare with plans to
extend gradually the 30-hour funding to
all children aged from nine months to five
years by September next year.
It’s undeniably an unprecedented
policy move from the government and
one that could bring about significant
transformation for the sector if it is
balanced wisely with financial support for
operators.
However, Cairneagle stated that staffing
remains a particular challenge, and a lack
of qualified staff could hinder providers’
ability to benefit from the new demand.
Arun Kanwar, managing partner at
Cairneagle said: “Cairneagle regularly
surveys UK nursery operators to
understand their views on key issues.
Whilst funding could stimulate enrolment
for some, staffing and capacity constraints
might hinder providers’ ability to fully
benefit from the new demand, and other
operating challenges may remain. We’d like
to collaborate with nurseries and groups
to understand the current and future
implications of the new funding scheme, as
well as the general environment.”
Briony Richter
Editor, Nursery Management Today
briony.richter@nexusgroup.co.uk
nmt-magazine.co.uk July/August 2024 NURSERY MANAGEMENT TODAY 5
nmtnews
Politics & Policy
The Public Accounts Committee
published its recommendations to
the Department for Education as
preparations to extend the childcare
entitlement offer continues.
The committee highlighted that the
department made good progress getting
the programme off the ground but now
faces huge challenges in increasing the
numbers of places available for children.
Recommendation 1: The department
should urgently develop a series of
interim milestones to provide assurance
to Parliament that the expansion is on
track, and set out its contingency plans
should available data indicate growth in
places and the workforce are below what
is required.
Recommendation 2: The department
is relying primarily on increases in
hourly rates being enough to incentivise
providers to increase places, without
clarity over how providers plan to use the
funding. The department should build a
clear understanding of how providers have
used the additional funding and whether
the funding incentivises the market to
expand.
Recommendation 3: The department
should develop and publish a long-term
workforce strategy and delivery plan
to address recruitment challenges and,
working with stakeholders, the root causes
of poor retention.
Recommendation 4: The department
should put in place a system to monitor
and report on whether the programme is
delivering the intended benefits, including
whether parents are getting access to the
early years hours required.
Recommendation 5: The department
should make clear how it plans to track
how the new entitlements will specifically
impact access to places and the attainment
of disadvantaged children and those with
SEND.
Recommendation 6: The department
should continuously monitor the impact
of extended entitlements on the quality
of childcare provision. It should be clear
that it will be prepared to act if there is
evidence that quality is falling.
The Royal Foundation Business
Taskforce for Early Childhood has
published a new report that highlights the
financial benefits of investing in the early
years sector.
The report, ‘Prioritising early childhood
for a happier, healthier society’ was
produced by Deloitte on behalf of the
taskforce and sets out how a greater focus
on early childhood would support a more
productive and sustainable workforce
landscape.
Since the inception of the taskforce
in 2023 its membership has grown to
include businesses such as Aviva, The Cooperative
Group, Deloitte, Iceland Foods,
IKEA UK and Ireland, The Lego Group,
NatWest Group and Unilever UK. They
have collectively worked together to boost
the role businesses can play in supporting
the sector.
The report details how investing in early
years could generate at least £45.5 billion
in value added for the national economy
each year. It goes on to claim that this
includes £12.2 billion from equipping
people with improved social and
emotional skills in early childhood, £16.1
billion from reducing the need to spend
public funds on remedial steps for adverse
childhood experiences and £17.2 billion
from supporting parents and caregivers of
under-fives who work.
The nursery sector has called on the
government for stricter food standards.
Several industry industry leaders,
representing more than 150 early years
6 NURSERY MANAGEMENT TODAY July/August 2024 nmt-magazine.co.uk
nmtnews
settings across the UK have submitted a
joint letter to government leaders calling
for action to turn the tide on nationwide
childhood health and obesity issues. The
letter highlights that with increasing
access to free childcare, more and more
parents of children under the age of five
will become reliant on early years settings
to provide nutritious meals.
The campaign comes as a OnePoll survey
found that nearly 70% of parents were
unaware that there are no governmentbacked
regulations on what nutritious food
should consist of in early years settings.
Almost 90% of parents agreed that the
government should do more to ensure
children in nursery are being fed well.
Jonny Player, managing director at
Nursery Kitchen, is leading the campaign
and said: “The health of our children
must become an important discussion
in Parliament. Early years settings are
becoming increasingly responsible for
feeding young children and ensuring
Britain’s next generation lead healthy and
happy lives.
“As industry leaders, we are in
agreement that our organisations, large
and small, must have strong policies in
place that recognise the importance of
proper nutrition in early years settings,
but we need political leadership to act on
the state of the nation’s health now, and
instruct lasting change.”
Office for National Statistics analysis
revealed that families in affluent areas
have more access to funded childcare than
those in poorer areas
Access to childcare is calculated as an
equivalent number of childcare places per
100 children aged from newborn to seven
years, accessible from a neighbourhood.
Affluent areas like St Albans and
Cambridge had the highest levels of
childcare access. Areas such as Torridge
and Walsall had the lowest levels of access,
with both having just 12 places available
out of 100.
Purnima Tanuku, chief executive of
National Day Nurseries Association, said:
“These statistics paint a troubling picture
that echoes the concerns we have been
sharing about funded places. They show
that those children from disadvantaged
backgrounds, who have the most to gain
from high-quality early education and
care, tend to be the least likely to have
access to those places.
“Children from poorer backgrounds
who don’t receive this support early on
will arrive at primary school many months
behind their peers and this persists onto
secondary school and later life chances.
Nursery news
All About Children and Just Childcare
have officially relaunched as Partou UK,
following their 2021 acquisition by Dutch
childcare provider Partou.
Partou UK will have access to the
resources of more than 700 childcare
centres and 9,000 Partou staff across the
UK and continental Europe.
UK managing director Samantha
Rhodes said: “The insights and experience
we gather from all of those settings are
shared amongst us all, so that every child’s
journey with us is a learning opportunity.”
Storal, a UK nursery group with 31
registered settings has announced the
appointment of Daniel Day as finance
director.
In this newly created role for the
company, Daniel will lead a finance
team in providing clear financial
and performance information,
strong financial control and valuable
commercial decision support. Day will
ensure development of a finance team
which is fit for the business today as well
as future-proofed for the larger business
Storal will be in the future.
Daniel joins Storal from Independent
Builders Merchant Group, the largest
independent merchant business in
the South of England, with over 180
branches, where he acted as finance
director for over two and a half years. Day
l, an ACA qualified chartered accountant,
brings a wealth of knowledge to Storal,
including valuable experience gained
from senior finance roles at Tesco and
Mothercare.
Day is the latest hire in the Storal
leadership team which has been
strengthened significantly over the last
couple of years with the appointments of
Shanti Flynn as head of education, Jane
Gray as head of marketing, Emma Bate
as head of operations and most recently
Fiona Todd as head of people.
nmt-magazine.co.uk July/August 2024 NURSERY MANAGEMENT TODAY 7
nmtnews
Sector Support
Settling in support. Settling in a little
one can be a stressful experience. Grandir
UK outline ways to reduce the stress and
support your child to make the transition
to nursery easier, more successful and
stress free.
We often get asked if settling in sessions
are necessary, and the answer is 100%, yes!
Settling in sessions are shorter, an hour
or two, and help you and your child get
used to being apart. To begin with, you,
your child and your child’s key person
will have a session together to help your
little one get used to someone new. These
sessions provide a gentle approach to
nursery life, reducing separation anxiety
which is very common in children from
0-5 years and managing the stress that
moving to nursery can cause in this age
group.
It’s important to learn calming methods
in your nursery. There are many effective
ways of calming down children, that
include using breathing techniques, calm
corners for children to relax and regulate
their emotions in, and the use of colour
to help communicate and understand
emotions.■
NurseryCare
8 NURSERY MANAGEMENT TODAY July/August 2024 nmt-magazine.co.uk
nmtleadership
Meet the Leadership
Briony Richter speaks to Jo Turley, managing director of Ashbourne Day Nurseries,
about her leadership role and what drives her to improve childcare across the sector
Describe your career in the early
years sector and how you came to
your current role?
I embarked on my journey in the early
years sector in 1998, after gaining a Level
3 qualification. My first role was as a
nursery practitioner in an independent
nursery, which gave me a strong
foundation in hands-on childcare. I then
spent several years abroad working as a
nanny. This period not only allowed me to
experience different cultural approaches
to childcare but also honed my skills
in providing individualised care and
education.
Upon returning to the UK, I was eager
to further develop my career. I joined
Leapfrog Nurseries, which later became
part of Busy Bees, where I dedicated
eight years, starting as a room leader and
progressing through to regional manager.
My journey then continued with Bright
Horizons, where I dedicated 12 years
to various roles, leaving in the role of
operations project director. This phase
of my career was particularly enriching
as it combined strategic oversight with a
deep understanding of day-to-day nursery
operations.
My journey then led me to senior
leadership positions at Kiddi Caru and
“I focused on enhancing
educational outcomes
and operational
efficiencies, always
with an eye on creating
nurturing environments
for children and
supportive workplaces
for staff.”
Jo Turley
Bright Stars. In these roles, I focused on
enhancing educational outcomes and
operational efficiencies, always with an
eye on creating nurturing environments
for children and supportive workplaces
for staff.
Finally, in August 2023, I was thrilled
to join Ashbourne Day Nurseries as
managing director. This role represents
the culmination of my career experiences,
allowing me to bring together my passion
for early years education and my extensive
leadership experience to further the vision
and mission of Ashbourne Day Nurseries.
I am incredibly excited to lead a team
that is dedicated to delivering exceptional
care and education to young children
and to continue driving innovation and
excellence in our nurseries.
What’s the most challenging aspect
of being a chief executive and how
have you adapted your leadership
style to get the best results?
The most challenging aspect of being
a CEO is ensuring the alignment of
our business strategy across a diverse
network of nurseries. It’s crucial to
have the right people in the right roles
and foster a cohesive team. I focus on
clear communication to keep everyone
aligned, nurturing our team’s potential,
and avoiding silos to maintain a unified
approach. My leadership style involves
coaching and mentoring, striking a
balance between guidance and autonomy,
and maintaining a strategic, big-picture
perspective to drive sustainable growth
and innovation.
10 NURSERY MANAGEMENT TODAY July/August 2024 nmt-magazine.co.uk
“When considering
expansion, we start
by analysing the
demographics to
identify potential
demand in new areas.”
What’s been the most rewarding
part of your job?
Being with the children and seeing their
joy and growth. Returning to the nursery
environment always reminds me why
we do what we do – it’s all for them. It’s
incredibly fulfilling to witness the positive
impact Ashbourne Day Nurseries has had
in such a short period. Our team’s efforts
have made a significant difference, and
it’s heartening to see the tangible effects
of our work on the children and their
families.
How do you assess the viability of
expanding into new locations and
what factors do you consider?
When considering expansion, we start by
analysing the demographics to identify
potential demand in new areas. It’s crucial
to ensure that our business is stable and
capable of absorbing growth – expanding
on shaky foundations isn’t viable. Timing
is key; we only move forward when it
aligns with our overall business readiness.
Proper due diligence is essential, including
evaluating the demand in the target
location and ensuring we can support new
sites without compromising our existing
operations.
How do you prioritise growth
initiatives while maintaining high
standards of educational quality
and care across all settings?
Quality is our foremost priority, and we
never pursue growth at the expense of
educational standards and care. We focus
on growing in a way that upholds our
commitment to excellence, ensuring that
every new initiative is backed by a robust
quality framework. Our approach is to
expand thoughtfully, ensuring that each
new setting meets our high standards and
enhances our overall capability to deliver
exceptional care and education.
Employee wellbeing initiatives
continue to evolve to meet the
diverse needs of staff. What
wellbeing policies are you most
proud of?
I’m incredibly proud of our
comprehensive wellbeing initiatives that
reflect our commitment to our staff.
We’ve introduced an extensive benefits
programme and established an internal
wellbeing lead to provide support and
guidance. Our Employee Assistance
Program offers confidential counselling
and resources, and we celebrate Employee
Appreciation Month to recognise our
team’s hard work.
Recognising the demanding nature
of childcare, how do you address
and prioritise work-life balance for
your team?
We prioritise work-life balance by leading
by example and offering flexibility
to accommodate our team’s unique
needs. Building strong relationships
and connecting with our staff is key to
understanding their individual situations.
By fostering open communication and
being adaptable, we create an environment
where our team feels supported and can
manage their personal and professional
lives effectively.
What are your priorities for 2024?
This year our main priorities revolve
around maintaining and enhancing
quality while driving business growth.
We are focused on strengthening our
education and curriculum strategy,
including developing our own curriculum
framework, to further enhance our
operational excellence in the sector.■
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nmt-magazine.co.uk July/August 2024 NURSERY MANAGEMENT TODAY 11
nmtpolicy
Compare the parties
With the election here at last, childcare has taken centre stage. Briony Richter explores recent
manifesto pledges and what to expect in the coming months
Globally, more voters than ever in
history will head to the polls this
year as at least 64 countries (plus
the EU), representing about 49% of the
world’s population, are meant to hold
national elections. The results of these will
be consequential for decades to come.
The political parties in the UK have
been touting their childcare policies for
the past year, ever since the 2023 Spring
Budget announced the Conservative
government would expand funded
childcare places.
This policy has already begun with
the first stage kicking off in April. While
undeniably a step in the right direction,
there hasn’t been enough support for
providers to navigate the rising costs of
wages and of running their operations.
What has Labour announced?
Recently, Labour pledged to create more
than 100,000 new nursery places for
children from nine months old, with a
promise to help drive up the quality of
care delivered and to support working
parents.
The party plans to set up more
than 3,300 new nurseries in existing
primary schools in England to support a
significant expansion of childcare. It has
been estimated that the party will spend
£140 million on this plan to refurbish
classrooms to make them appropriate for
“However, similar to the
Conservatives, Labour has
been criticised on how this
will be fully funded and what
additional efforts will be made
to improve staffing to cope
with the demand for childcare.”
early years education.
However, similar to the Conservatives,
Labour has been criticised on how this
will be fully funded and what additional
efforts will be made to improve staffing to
cope with the demand for childcare. The
party has already stated that the proposals
will in part be funded by its plan to levy
VAT on private school fees. However,
nothing more has been announced on
how the staffing levels will be increased.
Analysis conducted by the Department
for Education in May estimated that
the early years workforce needs to grow
by around 40,000 between now and
September next year, a 12% increase
compared to July 2023.
Asked how Labour’s proposals would
be sustainable without spending more on
staffing, Sir Keir Starmer stated: “We do
need to deal with the staffing issues, that’s
within the government’s costing… we
need to have a properly thought-through
recruitment process, which we’re rolling
out.”
The Liberal Democrats
In its manifesto, published in June, the
Liberal Democrats pledged that everyone
will be able to access childcare that is
flexible, affordable and fair. It aims to
achieve this by reviewing the current rates
paid to providers for free hours to ensure
that they can actually cover the costs of
delivering high-quality childcare.
To address the staffing crisis, it has
pledged to create a career strategy
for nursery staff, including a training
programme with the majority of those
working with children aged two to four
to have a relevant early years qualification
or be working towards one. Furthermore,
there will be a specific emphasis on
supporting children with SEND in the
new training programme.
In its manifesto, which Liberal
Democrat leader Ed Davey described
“Let’s not forget, this comes
at a pivotal time for the
sector as it grapples with the
expanded early entitlement
rollout against a backdrop of
a staffing crisis.”
as “fully costed”, the party has pledged
to close the attainment gap by giving
disadvantaged children aged three and
four an extra five funded hours early
education entitlement a week, as well as
tripling the Early Years Pupil Premium to
£1,000 a year.
This extra five funded hours policy
would then be extended to disadvantaged
two-year-olds when public finances allow,
to start building towards a universal, fulltime
entitlement for all two- to four-yearolds.
Neil Leitch, chief executive of the Early
Years Alliance, said: “At the Alliance, we
have long called for an early years strategy
which recognises the vital need for every
child to access high-quality early years
while ensuring that the sector itself can
sustainably deliver this. As such, it is
positive to see that the Liberal Democrats’
manifesto includes several policies that look
to address this – particularly the pledges to
treble Early Years Pupil Premium, review
funding rates and implement a career
strategy for the workforce.
“Ultimately, however, the devil is in
the detail. While we welcome the party’s
commitment to the sector, so far, detail
on how these would be implemented
remains scant.
“Let’s not forget, this comes at a pivotal
time for the sector as it grapples with the
expanded early entitlement rollout against
a backdrop of a staffing crisis.”■
12 NURSERY MANAGEMENT TODAY July/August 2024 nmt-magazine.co.uk
Give your staff practical experience, learning
from experts, all whilst developing essential
knowledge, skills and behaviours in the
rewarding field of childcare.
Pave the way for a stable and fulfilling
career. Join us today and make a positive
difference in the lives of others.
We cover:
Childcare
Education
Professional Services
Contact us
tel: 0800 783 2545
email: hello@pgon.co.uk
nmt-magazine.co.uk July/August 2024 NURSERY MANAGEMENT TODAY 13
nmtinsurance
Stay one step ahead
Do you know the difference between vishing and phishing? Would your team be able to spot a social
engineering scam? Jackie Hyde, managing director of nursery insurer dot2dot, shares advice on how to
avoid falling into a trap
In the past few months, we have seen
several successful cyberattacks on early
years. From nursery owners receiving
calls from HMRC requesting immediate
payment of an overdue debt, to criminals
infiltrating email accounts and sending
payment requests. All of these crimes
come under the umbrella term of social
engineering fraud, where unwittingly you
let the criminals in, and they are able to
defraud you of money.
What is social engineering fraud?
Put simply, social engineering is
the hacking of people. It’s a way of
manipulating individuals into sharing
information or influencing them into
making mistakes, leaving the business
compromised and open to exploitation. It
isn’t necessarily complex or sophisticated.
Fraudsters use confidence tricks and
pressure to encourage poeple to do
something they might not ordinarily do.
Types of social engineering fraud
There are many varieties of social
engineering activities. Here are some your
staff need to be aware of:
Phishing
The most common form of social
engineering fraud and according to cyber
industry research, 81% of businesses have
“All of these crimes come
under the umbrella term
of social engineering
fraud, where unwittingly
you let the criminals
in, and they are able to
defraud you of money.”
seen an increase in phishing in the past
year. Phishing attacks are untargeted and
usually sent en masse. They can be text
messages or emails and usually look like
they are from a reputable company. Their
purpose is to entice the recipient to visit
a website that introduces malware onto a
device. You have most likely received such
communications claiming to be from the
Post Office, a delivery company or a bank.
Vishing
The voice version of phishing. Victims
get an urgent call or voicemail requesting
payment of an overdue debt, with some
using artificial intelligence to make these
much more believable. You’ve probably
had one of the robot voice ones claiming
to be HMRC.
However, vishing is getting more
sophisticated, and the voices are more
realistic. Criminals can also spoof phone
numbers by making it look like you are
receiving a call from someone in your
phone book. Add a bit of crackling to
make it sound like it’s a bad line and you
might just fall for it. This form of attack is
usually targeted at a high-profile person in
your organisation.
Fake chief executive fraud
This occurs when fraudsters impersonate
senior executives by gaining access to their
emails. Once they are in, the criminals
ask a member of the finance team or a
relevant manager to make an unusual,
urgent and/or highly confidential
payment. These attacks often take place
when the senior person is out of the
office and uncontactable, for example, by
being on holiday or attending an event.
This information is often available to the
fraudsters on social media.
Mandate fraud
This is where third-party fraudsters
Jackie Hyde
purport to be a legitimate supplier or
payment recipient asking your team to
change supplier bank details on your
system. Often these requests are made
on professional-looking headed paper
with logos etc. Frequently they contain
the fraudster’s telephone number on the
instruction, to intercept any calls to query
the matter. Payments owed to the supplier
are then made to the new bank account.
Often it’s only when the legitimate
supplier questions their non-payment that
the fraud is discovered.
What’s the cost to a business if it
falls victim?
According to research from our insurer,
Aviva, for a quarter of all cyber victims, the
cost was more than £10,000. However, an
attack can sometimes cost millions. Even
for moderate-sized businesses, claims data
shows that 10% of the cyber claims in 2023
were valued in excess of £50,000.
It’s not just the financial cost. Almost
a third of businesses that experienced
a cyberattack also suffered operational
disruption, with one-in-five hit by a loss of
data and being locked out of systems. As
you can imagine, these attacks are lucrative
14 NURSERY MANAGEMENT TODAY July/August 2024 nmt-magazine.co.uk
business to fraudsters and because they
are relatively simple to set up and replicate
they’re being seen in all areas of the
economy in all business types and sizes.
How can you protect your
business?
1. Train your staff to look for fraud.
Remind staff to be as vigilant with
business data as they are with their
own. When looking for phishing
attacks, urgent language, spelling and
grammar errors are often an easy-tospot
giveaway. There’s lots of training
available online – ncsc.gov.uk/ is a
great place to start.
2. Make sure you’re using security. Your
IT provider will be able to help with
cybersecurity, but you need to make
sure everyone is using it correctly.
That means ensuring that multi-factor
authentication is being used on all
systems that allow it. Ensure that all
devices have installed the latest updates
as these often contain fixes to gaps that
criminals could exploit. Plus check you
have policies in place to reinforce these
behaviours.
3. Have good habits. Don’t reuse passwords
– all passwords should be complex,
unique and not easy to guess. Don’t
store them on your laptop. If you can’t
remember all your passwords, consider
a password manager. Check what you’re
sharing on social media; does it give
criminals information that could be
used to manipulate, such as you’re on
holiday with a poor phone signal? Or
does it give clues to your password such
as your children’s or pet’s names’ or your
wedding anniversary?
4. Be prepared. Make sure you have a
backup of all your data so that should
you lose everything you won’t have to
start from scratch. Backup regularly
and securely – again, your IT provider
will be able to help with this. Ensure
your business continuity plan includes
what to do if criminals infiltrate your
systems – can you still open if you can’t
access your IT? Make sure you have
cyber insurance in place. Not only
would insurance help your business
recover after an attack financially,
insurers have the expertise to help
with the investigation. Forensic cyber
analysts will examine how entry was
gained; they will search the dark web
for any leaked information and help
you with reporting what is needed to
regulators such as the Information
Commissioner’s Office, taking the
stress off your hands.
Finally, be on guard and trust your
instincts. We usually sense when
something isn’t right, so encourage
staff to use that instinct. Don’t open
documents you weren’t expecting and
don’t blindly follow instructions on screen
or received via email without checking
their authenticity. Things might take a
bit longer, but as a business owner myself
I’d rather my team checked an unusual
payment, rather than just paying it
because it’s less inconvenient.
If you want to talk more about the risks
that nurseries face, please don’t hesitate to
get in touch. ■
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nmt-magazine.co.uk July/August 2024 NURSERY MANAGEMENT TODAY 15
nmtsoftware
A tool for childcare
providers
UK childcare services are becoming more expensive, with less availability, but there may be help
in the form of a childcare management system from north of the border, explains Susan McGhee,
chief executive of Flexible Childcare Services Scotland
According to Coram’s latest
childcare survey the average cost
of a part-time childcare place
for a child under two in a nursery in
Scotland has risen by 6.9% and is now
£125.42 a week (£6,020 a year). For a
two-year-old the price has risen by 6.8%
and is now £120.15 a week (£5,767 a
year).
On top of this, places for under-twos
have dropped by 13%. Funded places for
eligible twos has also dropped by 33%,
and places for funded three and four year
olds have dropped by 30%.
According to Coram, the cost of
energy, staff, food and rent were
each cited by 24% of Scotland’s local
authorities as factors decreasing business
sustainability. They also cited the
cost of recruiting and retaining staff
and of parents’ and carers’ abilities to
pay for places as other major factors
in sustainability, leading to business
closures, further compounding the issue.
Added to this, local authorities in
Scotland don’t have the data relating to
the availability of regulated childcare
“According to Coram,
the cost of energy,
staff, food and rent
were each cited by
24% of Scotland’s local
authorities as factors
decreasing business
sustainability.”
outside funded entitlements. And there’s
little or no knowledge regarding the
unregulated children’s activity clubs
that are often used as informal childcare
meaning that they are unable to
effectively support parents who rely on
childcare to get back to work.
Indeed, according to the Joseph
Rowntree Foundation, 54% of people
who are in families where no one is
working are in poverty and full-time
work plays an important role in reducing
the risk of poverty in Scotland.
A solution from Scotland
Thankfully there’s a new childcare
management tool that aims to support
providers to become more sustainable
and will help parents find the childcare,
and children’s activities, they need to
enable them to return to, or remain in,
work, training or education, helping
them to adjust to cost increases while
helping them to increase their household
income.
Caerus (care-us) is a new tool that
allows childcare and activity providers
to advertise and manage their services.
With its development funded by the
Hunter Foundation and the Scottish
government the core functionality of
Caerus is free to use for parents and
providers alike.
With Caerus, providers can advertise
their services, take bookings and
enquiries, manage their service users and
always make sure that they have enough
staff to support the delivery of their
activities.
The search, find and book
functionality, available to parents, will
support providers to achieve occupancy
targets and drive business growth.
The data reports generated from
the natural search activity across the
product will provide useful information
for planning teams allowing them to
measure supply and demand, identify
capacity gaps, and plan for resource
deployment. It will:
16 NURSERY MANAGEMENT TODAY July/August 2024 nmt-magazine.co.uk
“We need greater value
and respect for our
workforce and better
career development
opportunities. And
crucially we need funding
levels to be set at a rate
that truly values and
invests in our sector.”
• Provide information on capacity and
identify any gaps so that providers can
quickly respond.
• Give access to live statistical
information to inform planning and
budgeting.
• Guide investment in service
development.
• Reduce the time needed to complete
administrative tasks and reporting.
Can tech really solve this problem?
Ever tried to do a really challenging
jigsaw puzzle without any clue about
what it should look like? Not an easy
task, yet one that’s akin to the challenge
of trying to solve the UK’s childcare
challenge without really understanding
the current picture. While technology
alone isn’t a magic solution to all of the
challenges facing the UK’s childcare
sector, it is an important tool in the
arsenal that will overcome this challenge.
Here’s why:
• People are used to, and comfortable
with, managing their lives through
digital solutions. Caerus gives parents
the power to find and manage all of
their early learning and childcare,
school age childcare, and children’s
activities in one place.
• It facilitates easy bookings and
communications between parents and
providers.
• It empowers providers to manage
service user accounts, profiles,
bookings, administration, marketing,
rota planning, record-keeping and
more in one secure place.
• It notifies providers of searches in
their area and nearby, highlighting
opportunities for business growth.
• Data is a valuable tool that informs
policymakers, planners and business
owners to enable them to create
solutions that will change the face of
our childcare and children’s services
sectors.
Of course we need more, we need
a willingness and commitment from
national and local government to work
with the sector to get this right. We
need greater value and respect for our
workforce and better career development
opportunities. And crucially we need
funding levels to be set at a rate that truly
values and invests in our sector.
But the Caerus solution can help by
providing the live data that warrants our
policymakers to design and deliver an
infrastructure that supports our sector,
and the families we serve, to thrive and
flourish.
Indeed, the Caerus solution is
recommended by independent think
tank The Centre for Social Justice,
whose recent report on economic
inactivity in Scotland said: “On a very
practical note, one such project with
evidenced outcomes which the Scottish
Government should support is the roll
out of the FCSS Childcare App (Caerus)
across Scotland. This would allow more
low income families to increase their
income by taking advantage of flexible,
reasonably priced childcare. Once proven
successful, this provides an opportunity
for Scotland to lead the UK by setting
an example that others will follow. After
rollout in Scotland, we believe that the
Westminster Government should trial
and adopt this model in England.”
You can find out more about Caerus
and the Flexible Childcare Services
Scotland team’s vision to support the
sector via: caerus.scot, and you can meet
the team, see demos and contribute to
the tools ongoing development at the
NMT Owners Club event in Scotland,
on 30 October at the Dalmahoy Hotel &
Country Club in Edinburgh.■
nmt-magazine.co.uk July/August 2024 NURSERY MANAGEMENT TODAY 17
nmtproperty
A confident first half-year
Andrew K Steen, managing director of Redwoods Dowling Kerr, reviews childcare market M&A
activity over the first half of 2024 and considers the changes in buyer and seller expectations
It’s been a strong year so far for UK
deal activity within the childcare
sector.
Here at Redwoods Dowling Kerr,
our specialist childcare team has seen
significant activity throughout the first
half, with 22 businesses sold in the first
quarter and a strong pipeline of deals
expected to complete in the second half
of the year.
Buyers remain a mixed picture
The sector remains an attractive
proposition for investors due to stable
returns, a fragmented market and
the potential for strategic growth
opportunities.
We continue to see interest from
first time entrants to the market and
there remains a strong demand for
high-quality single settings. We are also
experiencing a healthy appetite for group
sales and our childcare business experts
enjoy great working relationships with
a number of large providers, supporting
them on their strategic acquisition plans.
Early this year the completion of
Project Enzo saw the sale of a group
of four children’s day nurseries with a
combined capacity for 368 children
when Fledglings in Manchester was sold
in a deal brokered by Redwoods, to Kids
Planet Nurseries.
In another recent example, the team
handled the sale of Phoenix Park
Nursery, a group of two childcare
settings in Nottingham with a combined
capacity for more than 200 children.
Following multiple viewings and offers,
the business sold to newly founded
childcare group, ICP Educare – the early
years platform backed by the specialist
education sector investor Innervation
Capital Partners.
Deal trends this year
In general we have noted transactions
taking slightly longer to complete. This
is true of M&A in most sectors, but
certainly we have seen with a number
of our childcare business sales this year,
more focus on due diligence from buyers.
Always a critical part of the acquisition
process, due diligence has in some cases
become more comprehensive. With the
emphasis on detailed information about
a business which can include financials,
performance, regulatory and operational
efficiency, as well as details on any
properties involved in a transaction,
we continue to work closely with our
Andrew K Steen
clients to ensure they are fully prepared
to enter the sales process to enable
the transaction to run as smoothly as
possible.
We have also noticed a slight softening
on deal multiples this year. However,
we have also seen premium values being
achieved for high-quality settings in
high demand areas. And in these cases
“We continue to see
interest from first time
entrants to the market
and there remains a
strong demand for highquality
single settings.”
18 NURSERY MANAGEMENT TODAY July/August 2024 nmt-magazine.co.uk
“Current conditions make
2024 a favourable time
for business owners to
sell, with government
initiatives supporting early
childhood education and
robust market demand.”
“We have also noticed a slight softening on
deal multiples this year. However, we have
also seen premium values being achieved for
high-quality settings in high demand areas.”
we have seen a number of offers being made and transactions
completing in a matter of a few months.
nursery over a number of years, we understand how important
it is to see a return on the hard work and investment and to see
your business in the hands of the right buyer. With this in mind,
it remains important to plan ahead as far as possible to take
advantage of optimal market conditions. ■
Visit us at STAND H32
27 - 28 June
Is now the right time to sell?
At the time of writing, the general election is imminent, but
in any event, for some time now the possibility of a change in
government in 2024 has led to a number of business owners
making the decision to exit. With concerns as to what the
future may hold, there is an understandable desire to crystallise
business asset value under the current tax regime.
Current conditions make 2024 a favourable time for
business owners to sell, with government initiatives supporting
early childhood education and robust market demand. The
sector’s resilience during economic fluctuations has been
proven, making it a stable investment with buyers looking to
expand market presence or enter the market looking for wellestablished,
well-run businesses that can quickly bring a return
on investment. By capitalising on these conditions, nursery
owners can secure a profitable exit and ensure the continued
success and growth of their businesses under new ownership.
Looking ahead
We believe M&A activity in the UK childcare market will
maintain resilience. As mentioned, the combination of
economic and political changes is making this an appealing
time for some owners to exit.
For any business owner who has worked hard to build their
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Course Overview:
Become an early-years apprentice
through the Level 3 Early Years
Educator Skills Bootcamp!
(Please note this Skills Bootcamp is
not suitable for those NOT wanting
to progress onto an accelerated early
years apprenticeship programme or
those who are self-employed).
With the government pledge to
increase the number of eligible places
for free childcare hours starting
in April 2024, there is a significant
demand for entry-level employment
within the early years sector.
This 12-week government-funded online early years training
course offers a solid foundation for a new fulfilling career in
childhood education and a fast-track
route to an apprenticeship. Upon
completing the Skills Bootcamp
programme with our training partner,
The Skills Network, you will be
ideally positioned to embark on an
accelerated career as an Early Years
Educator Apprentice.
Those who progress onto the Early
Years Educator apprenticeship will
benefit from a reduced study length
and will benefit from supported
employment opportunities with well-established early-years
employers like us.
When you enrol, The Skills Network will pay for a mandatory
Disclosure and Barring Service Check (DBS) for all Early Years
apprenticeship learners. The Skills Network team will be in touch
with you to arrange this.
Failure to complete an enhanced
DBS check could affect your ability
to take up a position in an early
year’s setting.
Key Information
Course Length – 12 weeks
Course Level – Level 3
Learning Methods:
• Group live learning sessions
• Online materials
• Online assessment
Benefits:
An accelerated route to a paid apprenticeship with reduced
length of study time
A guaranteed offer of a job interview for those seeking a new
job role.
A free enhanced DBS check.
Fully online course with group live learning sessions
Study from anywhere.
Access to an award-winning e-learning platform.
Support and guidance from a dedicated Learning Support Adviser
throughout your course.
Unlimited support from qualified tutors.
Receive a digital e-certificate upon completion of all mandatory
learning and a successful job offer related to the Skills Bootcamp.
No hidden costs.
Eligibility Criteria:
Skills Bootcamps are for:
Adults aged 19 or over as of the 31st August 2023
Adults who are employed and looking to move into a new sector
and start an entry-level role.
Learners who are recently unemployed (for less than 12 months)
or returning to work after a break and are looking to get started
with an entry-level job in a new sector.
Learners who are looking to build upon a Skills Bootcamp by
moving onto an accelerated early years apprenticeship
Applicants who have lived in England for at least the last 3
consecutive years, and have the right to work in the United
Kingdom (there are exceptions for Ukraine or Afghanistan
nationals)
Learners who are not currently undertaking any formal education,
including another Skills Bootcamp
Learners who have not studied a Skills Bootcamp in the current
funding year
Learners who have a reliable internet connection, a laptop or
computer with a camera and microphone and access to Microsoft
Office
Adults who are able to commit to and attend 100% of live sessions
as per the course requirements they are choosing to enrol on
Please note, although our Skills Bootcamps are completed entirely
online, due to the way Skills Bootcamps are funded, you can only
complete a course that is available in the area that you currently
reside in.
If you’re interested in kickstarting your career in Early Years, find out more on course content,
progression opportunities and further course details by visiting the below link:
Hungry Caterpillars Day Nurseries:
https://dfebootcamp.theskillsnetwork.com/courses/early-years-educator-skills-bootcamp?utm_
source=Early_Years_Employer&utm_medium=Referral&utm_campaign=Hawk_HungryCaterpillars
The Co-operative Childcare:
https://dfebootcamp.theskillsnetwork.com/courses/early-years-educator-skills-bootcamp?utm_
source=Early_Years_Employer&utm_medium=Referral&utm_campaign=Hawk_Cooperative
Kindred Nurseries:
https://dfebootcamp.theskillsnetwork.com/courses/early-years-educator-skills-bootcamp?utm_
source=Early_Years_Employer&utm_medium=Referral&utm_campaign=Hawk_Kindred
nmtequality
More men required
The head of diversity and inclusion at Male Childcare & Teaching Jobs, Claudio Sisera, advocates
enriching our nurseries with greater gender diversity
As someone who’s passionately
called for more men in the early
years childcare sector – where
they currently make up just 2% of our
workforce – I’ve personally witnessed
the dynamic changes that a diverse team
can bring.
Unpacking the numbers
Men being quite a rare sight in early
years education isn’t just a startling
statistic – it’s a glimpse into the
entrenched stereotypes and real
challenges that keep many potential male
“Men can bring new ideas
and energy that mix
perfectly with traditional
approaches, leading to
more creative and flexible
learning environments.”
educators at bay.
Those brave enough to step into this
field often find themselves climbing a
steep hill, battling old-school views that
question their fit for what’s traditionally
been seen as ‘women’s work’. And with so
few male role models around, it’s tough
for guys thinking about this career to
even picture themselves in these roles.
This lack of representation feeds a vicious
circle: not enough men join, and the
stereotypes just keep spinning around.
Why gender diversity matters in
early years
Getting more men involved in early years
settings isn’t just a numbers game. It’s
about enriching our nurseries with fresh
perspectives that really shake up the way
we teach and care for our little ones.
Men can bring new ideas and energy
that mix perfectly with traditional
approaches, leading to more creative and
flexible learning environments. This kind
of diversity means we can meet a wider
range of children’s needs more effectively.
Claudio Sisera,
Plus, having men in these roles is
incredibly powerful for role modelling.
When children see men being nurturing
and caring, it helps smash those old
gender stereotypes right from the start.
It shows them that empathy and caring
aren’t just women’s traits – they’re
human traits.
nmt-magazine.co.uk July/August 2024 NURSERY MANAGEMENT TODAY 21
And there’s a bigger picture to
consider, too. Diverse teams have a better
grasp of the different backgrounds and
experiences that children bring into the
nursery. This inclusivity means every
child feels recognised and valued, which
is crucial for building a solid foundation
for their future learning and personal
growth.
“Looking at the bigger
picture, we can’t
overlook the power
of policy. Pushing
for government
incentives like
scholarships or loan
forgiveness specifically
for male early years
educators could really
turn the tide.”
Case studies of men in early years
education
As part of my advocacy work with Male
Childcare & Teaching Jobs, I’ve had the
pleasure of coming across some truly
inspiring figures in the field. First up
is Rob Fox, a neurodivergent educator
whose unique perspective is a gamechanger
for understanding and meeting
the needs of neurodivergent children.
His deep empathy transforms his
teaching methods, making his classroom
an inclusive and effective place for
learning.
Then there’s Mark Shotton, a nursery
manager whose work in early years
education has unexpectedly prepped
him for fatherhood. Mark’s experiences
are not only shaping how his own
children will see gender roles, but are
also widening their view of the world.
It’s a perfect example of how diverse role
models can make a personal and societal
impact.
And we can’t forget about Jack
Edwards, who started as an early years
educator and climbed his way up to
become an operations director for Swift,
an established apprenticeship provider.
Jack’s story shows the diverse career
paths available from starting in early
years education and stands as a shining
beacon for anyone thinking about
entering the field.
These stories aren’t just inspiring –
they highlight the profound and varied
impacts that men can have when they
step into early years education, both in
and out of the classroom.
Strategies to boost male
participation
Increasing male participation in early
years education isn’t a one-and-done
deal; it takes a thoughtful, multifaceted
approach. First, we need to get proactive
with our recruitment strategies. When
we head out to colleges and universities
with our outreach programmes,
let’s make sure we bring along male
representatives from our nurseries. They
can chat directly with potential recruits,
bust some myths, and show what male
role models in this field really look like.
Plus, how about stepping up with
male-only recruitment campaigns? Think
along the lines of setting up booths at
men’s charity events, advertising on job
boards frequented by men in education,
and highlighting our efforts on websites
dedicated to diversity.
But getting them in the door is
just the start. We need solid support
systems to keep them there. Creating
networks where men can swap stories
and tackle challenges together not only
helps keep our current guys around,
but also reassures newbies that they’re
not alone. Mentorship programmes,
especially those led by seasoned male
educators, can offer that extra nudge
of encouragement and help ease the
transition into what’s still largely a
female-dominated field.
Looking at the bigger picture, we can’t
overlook the power of policy. Pushing for
government incentives like scholarships
or loan forgiveness specifically for male
early years educators could really turn
the tide. And why not champion policies
like equal parental leave? It sends a clear
message: in our nurseries, men and
22 NURSERY MANAGEMENT TODAY July/August 2024 nmt-magazine.co.uk
nmtequality
“And don’t get me
started on conflict
resolution. When
you mix diverse
backgrounds and
perspectives, sparks
can fly unless you’ve
got solid strategies
in place.”
women stand on equal ground. This not
only champions gender equality but also
makes the field more appealing to men
who want to be hands-on dads right
from the start. It’s all about building a
nursery environment that mirrors our
commitment to a truly inclusive society.
Managing diverse teams
Leading a diverse team in a field
traditionally dominated by women
comes with its unique set of challenges.
It’s not just about making room at
the table; it’s about reshaping the
table entirely. Integrating men into
predominantly female teams can stir up
some resistance, often fuelled by deepseated
stereotypes or just the discomfort
of shifting dynamics. We need to handle
this with a lot of thoughtfulness, aiming
for true inclusivity that values everyone’s
contributions.
Now, let’s talk communication – this is
huge. Men and women sometimes have
different ways of expressing themselves
and different expectations. I remember
a female nursery manager telling me
how she’d naturally hug her female
staff but hesitated with male staff. It
really brought home the subtle ways
we communicate differently. We need
to get these nuances out in the open.
By encouraging honest conversations
and running training that bridge these
gaps, we not only build respect but also
strengthen our team’s unity.
And don’t get me started on conflict
resolution. When you mix diverse
backgrounds and perspectives, sparks
can fly unless you’ve got solid strategies
in place. Workshops and team-building
exercises can be game-changers,
enhancing understanding and giving
everyone the tools they need to handle
disagreements constructively.
Overcoming these challenges isn’t just
good for team morale – it also teaches
the children in our care a crucial lesson
about the beauty of diversity and the
power of working together.
Shaping the future of early years
education
Looking forward, I see a bright future
where increasing male participation in
early years education radically transforms
how we teach and care for our youngest
ones.
So, to my fellow leaders in early years
education, I say let’s champion this cause.
Let’s prioritise diversity in our hiring and
management practices. Together, we can
tear down old barriers and build learning
environments that truly reflect the
vibrant diversity of our society. ■
nmt-magazine.co.uk July/August 2024 NURSERY MANAGEMENT TODAY 23
nmtlinguistic development
Tackle language delay
Sophie Hutton, speech and language therapist and chief executive of Nest Therapy nursery
provision, suggests ways to support early years educators in addressing speech, language
and communication delay
Are you seeing more children in
your settings who find it difficult
to answer a question, tell you
what they need, or chat to their friends?
If so, you’re not alone.
In fact, 84% of health visitors
reported an increase in children with
speech, language and communication
delay compared with the previous year,
according to a 2023 report from the
Institute of Health Visiting.
A worrying rise in language delay
There’s no clear consensus on why we’re
seeing this unprecedented increase in
language delay, but there are plenty of
theories for it. The long-term impact
of the pandemic, higher levels of
family poverty, a corresponding rise in
neurodiversity – all of which play a part.
Practitioners are certainly dealing with
heavier caseloads. Taking my own setting
as an example, we’ve got children from
a very diverse demographic coming to
us, and with that, we’re seeing a wide
range of different speech, language
and communication needs. Some
families come from more disadvantaged
backgrounds, while others have English
as an additional language.
“In my view, there’s
such a complex mix
of issues fuelling the
trend for language
delay that it’s difficult
for nurseries to
unpick individual
causes and set out to
address them.”
In my view, there’s such a complex mix
of issues fuelling the trend for language
delay that it’s difficult for nurseries to
unpick individual causes and set out to
address them.
These are some ways to help your
practitioners work with children who
have a language delay.
1. Help staff build close links with
families
To give your team a deeper
understanding of the children at your
setting, it’s important to encourage staff
to take every opportunity to engage with
parents and families.
If you guide your staff towards helping
parents interact with their children,
it makes such a difference to a child’s
communication skills. For instance,
when practitioners show parents how
to share stories, games and everyday
activities to help their children meet
developmental milestones.
We’ve seen some really positive
outcomes when we have referred parents
to the Solihull Parenting Approach,
which is delivered by our local early years
teams. This programme has supported
the work of our staff by giving parents
tools and techniques to use at home.
As a result, staff and parents are able
to share the strategies they’ve learnt, and
give children the continuity they need
to build communication skills at nursery
and at home.
2. Enable practitioners to tailor
support
As language delay is such a complex
issue, it can be difficult for nursery staff
to find the best ways to help children
with different needs.
To address the range of needs we
see at our nursery, we take a graduated
approach. This involves offering
Sophie Hutton
universal, targeted and specialist
support. Universal support works for
children of all abilities and involves
ways to boost communication skills for
everyone.
If we notice a child needs a little more
than just our universal strategies, we will
provide targeted interventions, which
might be aimed at building a child’s
vocabulary, for example. When specialist
support is called for, we usually have a
therapy plan and programme to deliver.
However, rather than sitting down
with a child to deliver a structured
intervention, we encourage staff to make
all activities accessible to every child,
whatever their needs.
If we’re reading The Hungry
Caterpillar, some children are able to sit,
listen and understand. We might give
another group more targeted help with
the themes and vocabulary to help them
access the story. Then we would have
a smaller group who explore the same
story through sensory play. Staff quickly
learn which children need which level of
support.
24 NURSERY MANAGEMENT TODAY July/August 2024 nmt-magazine.co.uk
1 2
My home time routine
3
4
It's good to have
Collect bag
Collect coat
Wait patiently
different friends
Equipment away
and bottle
I can share myself with different children.
I can be partners with different children.
3. Teach staff to use non-verbal forms of
communication
When you build different methods of communication into the
everyday routine, it creates an inclusive environment where all
children learn.
It’s good to encourage all children to use signing or visual
communication because it not only helps children who are
pre-verbal, it also gives every child new skills they can use to
interact.
One way our team helps children navigate through
the nursery day, is with widgit symbols. These are simple
illustrations which can represent anything from an object like
a paintbrush, to an emotion such as feeling excited. If you
use a symbol alongside speech, it helps the child decode and
understand what you’re saying.
It’s best to introduce symbols as early as possible – we even
use them in our baby room for labelling items all around the
area. If you encourage staff to use symbols right through your
setting, and to help parents use them at home, children make
those vital connections to help them communicate.
4. Call on external support when available
Like many nursery owners, I explore external options for
training to give staff the skills they need.
Building connections with local speech and language
therapists is an effective way to provide support for staff. Also,
many local authorities have their own communication and
language teams, which offer advice which can be tailored to the
needs of the child and the setting.
While local authorities can access additional funding for
Education, Health and Care Plans for early years children, it
would be good to see more standardisation of that funding, so
nurseries can deliver support as early as possible in a child’s life.
In the meantime, the more you can do to help your staff
deliver consistent strategies, the more prepared they will be to
tackle the challenges of language delay.■
Everyone needs to share themselves sometimes.
Sometimes I share my toys.
Sometimes I share myself too.
Sometimes my friends share themselves too.
7
I can sit next to different children.
I can play with different children at playtime.
It is good to play with a group of friends together.
This is really fun!
Sharing myself with different children is fun.
This helps me to make new friends!
8
4
Blend technology with the
wonders of woodland habitats developed
products
Shop all NEW for 2024 at hope-education.co.uk
nmt-magazine.co.uk July/August 2024 NURSERY MANAGEMENT TODAY 25
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26 NURSERY MANAGEMENT TODAY July/August 2024 nmt-magazine.co.uk
Over 4,000 in attendance
nmtlegal
ADVERTORIAL
Top Tips for Selling
your Nursery in 2024
Kush Birdi, managing partner of Birdi & Co Solicitors, shares his
essential insights into selling your nursery in 2024.
Are you thinking about selling your
nursery in 2024? The sale process
can be overwhelming but, with
the right guidance and preparation, it can
be a smooth and successful transition.
Here, we guide you on what to expect
from the legal process.
By the end you will have a better
understanding of what it takes to sell a
nursery and the importance of instructing
a specialist solicitor. So, let’s get started!
1. Agree the headline price
You will probably have been busy
preparing the business for sale and ready
to market the business to potential buyers
– it is prudent to discuss your proposed
sale with a broker or other advisor well in
advance.
The headline price is the initial sale
price that you and your buyer have
agreed upon. This can be determined
through various valuation methods but is
ultimately a negotiation between you and
your buyer.
It is important to consider a range of
factors when negotiating the headline
price, such as:
• the capacity, location and profitability
of the nursery
• the condition of the facilities
• the quality of the staff
• the local reputation of the business
We call it a “headline” price as it is
common for there to be an adjustment
to the price based on the final value of
the business, usually determined after
the sale takes place – see the section on
completion accounts below.
It is once the headline price is agreed
that solicitors are appointed. You may
choose to source your chosen solicitor
earlier on in the process – just make sure
to contact solicitors who are well-versed
“You wouldn’t visit an oral
surgeon for your heart
surgery – so you wouldn’t
appoint a residential
conveyancing solicitor to
sell your business…contact
a specialist corporate
solicitor!”
in nursery sales.
You wouldn’t visit an oral surgeon for
your heart surgery – so you wouldn’t
appoint a residential conveyancing
solicitor to sell your business…contact a
specialist corporate solicitor!
2. Sale structure and heads of terms
The next step is structuring the sale from
a legal perspective – is the buyer acquiring
an entire limited company (known as a
“share sale”)? Or merely the individual
components of the business (known as an
“asset sale”)? Sometimes it will be obvious
but other times it will require specific
negotiation with the buyer or their
solicitors.
The deal structure will be confirmed
within the heads of terms document. The
heads of terms is a short document that
is negotiated before moving to the main
phase of the legal process and will outline
the key terms and conditions of the sale.
The heads of terms will include
information about:
• the headline price
• payment terms
• conditions which must be met before
the sale can happen
• warranties and indemnities
Kush Birdi
• exclusivity arrangements and more
It is important to be comprehensive and
transparent in the heads of terms, as this
will help avoid misunderstandings and
potential disputes down the line which
could potentially compromise the sale.
Your solicitors will help you to
negotiate the heads of terms and ensure
that all necessary information is included.
3. Due diligence
Once the heads of terms are agreed,
the buyer will begin its due diligence
procedures – this is the process the buyer
undertakes to evaluate the business and
will involve legal, financial, tax as well as
operational aspects of your nursery.
The buyer’s objective here is to ensure
it is happy to acquire the nursery on the
terms it has agreed (including the price),
and to gain comfort that they won’t be
inheriting any material issues or liabilities.
During the due diligence phase, it will
be necessary for you to complete various
questionnaires and supply a range of
documentation to the buyer’s solicitors
– your solicitors will manage this process
with you and organise the documents in
an encrypted virtual data room. You and
the buyers and their advisors will have
access to the virtual data room.
The buyer’s advisors may have
additional questions once they
have reviewed your responses and
documentation, and this process will
continue until they are comfortable.
Sometimes there are additional
requirements if the buyer is using a lender
or investor.
28 NURSERY MANAGEMENT TODAY July/August 2024 nmt-magazine.co.uk
4. Negotiating the legal documents
There will be several legal documents to
prepare as part of the sale, but the main
one is the asset purchase agreement
(in an asset sale) or the share purchase
agreement (in a share sale), depending on
how the sale has been structured.
They are quite different documents
but will generally cover things like the
purchase price, any price adjustment
mechanics, responsibilities of the
parties on completion, how the Ofsted
registrations are to be transitioned (e.g.,
nominated individuals) and more.
In particular, the purchase agreement
will include a schedule of warranties and
indemnities designed to give the buyer a
right to clawback some or all the price if
any undisclosed issues or liabilities drop
up within a certain time after the sale. The
purchase agreement can be lengthy and
will be unfamiliar to an inexperienced
seller, so it is essential for your solicitor
to carefully review and negotiate the
purchase agreement and ensure you
understand what you will be signing.
“The purchase agreement can
be fairly lengthy and will be
unfamiliar to an inexperienced
seller, so it is essential for your
solicitor to carefully review
and negotiate the purchase
agreement.”
You should expect the buyer to want
the security of an appropriate lease term if
the property occupied is leasehold. It may
be necessary to negotiate a lease extension
as part of the sale process as a short-term
remaining on the lease will be a concern
to the buyer.
If you own the freehold of the premises
then hopefully you will have negotiated
the position at heads of terms stage on
whether the freehold premises forms part
of the sale or if, perhaps, you prefer to
retain it and let the property to the buyer.
Whatever the situation, your solicitors
will ensure that the legal documents are
drafted to reflect the agreed terms.
Another important legal document is
the disclosure letter which will need to
be prepared and disclosed to the buyer’s
solicitors. The purpose of the disclosure
letter is to supply the buyer with specific
information that would be a breach of the
warranties in the purchase agreement if
not disclosed.
As a basic example, you will need to
give a warranty that the nursery has
complied with all laws and regulations.
It will be unreasonable to refuse this
so, if there was a known breach of
a legal requirement e.g., a breach of
data protection laws or the nursery
accidentally operated over its authorised
capacity, then you can bring this to the
buyer’s attention by way of disclosure as
part of the disclosure letter.
It is important to be transparent in the
disclosure letter to avoid any potential
legal claims against you in the future.
5. Completion
Once the legal documents are agreed, it’s
time to prepare the pack of documents for
signing by both parties. This will typically
involve your solicitors sending the suite of
documents to you and assisting you with
the signature process – nowadays this
process is conducted electronically.
There is a lot of preparatory work
involved in getting ready for completion
and so you might notice that your
solicitors becoming very busy at this
stage, as they make sure everything is
ready and do their final checks to protect
your interests.
Once ready, the legal documents will be
completed and dated, and the price will
be paid to your solicitors’ bank account.
If you need to repay a secured loan on
completion, your solicitors will already
have the relevant information by this
stage and will ensure the loan is repaid
and security removed.
6. Completion accounts
Following the sale, the completion
accounts process involves a set of accounts
(referred to as the “completion accounts”)
being drawn up to the date of sale and in
line with the terms agreed as part of the
purchase agreement – this is most needed
in a share sale.
The agreement will specify who
is responsible for preparing the first
draft, with the other party having an
“We provide legal
support to help nursery
owners realise their
dreams through smooth
acquisitions and exits.”
opportunity to review the completion
accounts and raise queries – usually the
parties’ accountants will be involved.
If the completion accounts cannot be
agreed within a certain period of time,
then the matter will continue to be
negotiated or, in some cases, either party
may refer the matter for determination by
an independent set of accountants.
The completion accounts will
ultimately show the final price to be paid
and, if different to the headline price, an
additional amount will be payable by the
buyer or an amount will be payable back
to the buyer.
Common items that the completion
accounts will address are:
• Cash at bank
• Accrued and deferred income – to
reflect fees received but which may be
earned or unearned during your period
of ownership
• Liabilities such as PAYE, NI
contributions and corporation tax
• Deferred tax – to reflect certain taxes
that are due in the future e.g. valuation
increased in freehold property
I hope this article has helped you to
understand the process of selling your
nursery business.
If you would like to discuss more about
this topic, please reach out to let me know
– I will be delighted to hear from you!
Please contact me if you would like a
confidential chat about your nursery:
Kush Birdi, Managing Partner
Birdi & Co Solicitors
(web): birdilaw.com
(phone): 07745 525 837
(email): kush@birdilaw.com
Let’s connect on LinkedIn:
@BirdiandCoSolicitors @KushBirdi
nmt-magazine.co.uk July/August 2024 NURSERY MANAGEMENT TODAY 29
nmtbusiness development
Prevention better than cure
Simon John, a partner at real estate advisory business Gerald Eve, offers advice about dealing
with building disrepair and commonplace defects.
Every building is different” was
a sales pitch I was given when
researching my options about what
a career in surveying would look like.
This quote has never lost its impact since
I first heard it.
Over the past seven years, I’ve been
fortunate enough to undertake more
than 100 building acquisition surveys
within the nursery sector across the
country, spanning from Plymouth
to Peterborough, and Stockport to
Southampton. Some nursery groups and
settings have been very well attentive
as to general day-to-day property
maintenance, regular upkeep and
improvements, and some groups perhaps
not so much.
The key focus of every nursery up
and down the country revolves around
childcare – this is the core of the
business as it must be. Following, in
various priorities thereafter, are staff,
recruitment, finances, outdoor and
indoor facilities, food safety, insurance,
hygiene, training etc. Among all of
this is your property and its regular
maintenance and improvements.
A trend I’ve witnessed is generally how
low down the priority list the upkeep
and maintenance of a nursery and its
property have become. Whether nursery
groups are consolidating their existing
sites, or acquiring new sites, maintaining
“A trend I’ve witnessed
is generally how low
down the priority list the
upkeep and maintenance
of a nursery and its
property have become.”
your property has never been more
important. For the majority of business
owners up and down the country,
without a property, your business
wouldn’t survive. What would happen if
we removed all of Amazon’s fulfilment
centres? Its business would essentially
collapse overnight. Where would it
store and distribute the millions of stock
it delivers on a daily basis? This same
principle has to apply in the nursery
sector.
In-house property due diligence in
terms of reviewing your existing sites
is a necessity to ensure they remain fit
for purpose, provide a safe learning and
nurturing environment for your core
business, and promote an edge over any
local rival nursery groups. Frequently
I’ve inspected sites where a nursery
hasn’t seen a paintbrush for more than
20 years, or where floor coverings are
beyond their life expiry, the electrical
installation dates back to the 1970s,
or where ad-hoc ‘bodge’ jobs have
compromised health and safety. I’ve
often seen leaks in a classroom and the
manager or owner confused as to why
they continue. A cursory look on the
roof usually identifies the root cause of
the problem, whether it be leaking or
blocked rainwater, vandalism or removal
of lead flashings or, through the effluxion
of time, the waterproof roof covering
being at or beyond its expected useable
life. The vast majority of the defects
and items of disrepair encountered are
seen as preventable through proactive
property maintenance.
Capturing and undertaking
preventative work is a far less costly
exercise than permitting issues to
exacerbate and snowball into something
far larger. A case in point, last year I
witnessed a severely leaning chimney
stack on a converted Victorian building.
The prognosis was sulphate attack owing
Simon John
to long-standing wetting and drying
over a long period of time. The owner
was oblivious to this, and the impact,
should the chimney stack topple in
close proximity to the playground, was
unimaginable.
The reactive remediation was a full
reconstruction of the chimney stack.
This may appear quite an excessive repair,
however the reactive measure was the
only viable option given the pronounced
lean of the chimney. The preventative
alternative, upon witnessing failure of the
brickwork and mortar pointing, would
have simply been localised brickwork
repairs and repointing. This would have
given much needed stability to the
chimney. This is just one account of an
example of a preventative measure which
hands down trumps a reactive repair. It’s
not worth thinking about the ‘what if ’
if the chimney actually collapsed. Not
just the cost of it to rebuild following its
collapse, but also the health and safety
impact, or reputational damage to that
nursery group.
Whether nursery owners are too
financially constrained to keep a
30 NURSERY MANAGEMENT TODAY July/August 2024 nmt-magazine.co.uk
“Capturing and
undertaking
preventative work is a
far less costly exercise
than permitting
issues to exacerbate
and snowball into
something far larger.”
property in a maintained condition or
commensurate as to the requirements
of their lease obligations, or whether
they hope these defects won’t be spotted
during an acquisition, I am unsure.
However, what I can assure is that,
part of any due diligence process, an
experienced surveyor will root these out.
A damning report will follow, which will
showcase the property being in the poor
condition it is displaying, highlighting
the lack of maintenance and investment
and the remedial costs to bring it back
into the expected condition. What this
will effectively do is: a) give the buyer
ammunition to renegotiate the asking
price and b) substantially delay the
acquisition process.
On numerous occasions, the
condition and severe lack of investment
in a property has been the reason for
transactions failing.
Over recent years we’ve seen an
ever-increasing appetite from funds
and investors entering the early-years
market, alongside organic growth and
expansion of existing nursery groups.
The opportunities therefore to acquire,
dispose, develop and expand have grown
tremendously. Therefore, the scrutiny of
your property’s maintenance and how
well it presents have become ever more
prominent.
A planned preventative maintenance
(PPM) plan is a useful tool to provide
foresight as to future remedial and
maintenance works, alongside providing
a budgetary estimate. This is something
your operations or facilities team, or a
surveyor can assist you to prepare. A
PPM will clearly illustrate and forecast
the building, mechanical, electrical and
public health (MEP) services, statutory
compliance, and health and safety
aspects which need attention based on a
priority basis considering their existing
condition.
Your property is a valuable piece in the
jigsaw of your business and its ongoing
operations. The significance of it and
its ongoing maintenance should not
be ignored. Whether or not you are
considering a sale in the near future, do
give your own property its necessary due
diligence. Although it may seem like
a cliche, ‘getting your house in order’
really does help to assist the transaction
process, making it more straightforward
and less combative if preventative
measures are taken now.■
nmt-magazine.co.uk July/August 2024 NURSERY MANAGEMENT TODAY 31
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nmtanalysis
Maximise your marketing
Justin Deaville, Receptional’s managing director shares insights from the marketing
agency’s latest ‘Nursery benchmarking report’.
A
comprehensive analysis from
Receptional offers insights
into the current state of digital
marketing within the nursery sector,
including local rankings, social media
engagement, and paid media results,
uncovering the top performers in the
industry.
The nursery sector contributes around
£6.7 billion to the economy, a 25%
growth since 2020 and, as the landscape
evolves, the report provides data to help
nurseries navigate challenges and optimise
their marketing strategies.
Key statistics on nurseries and
marketing engagement
In recent years, private equity and venture
capital involvement in the nursery sector
has surged. In 2022, 1,048 nurseries
were partially or fully controlled by
investment firms, accounting for 7.5% of
all nursery places, up from 4% in 2018.
This increased investment has led to more
professional and competitive marketing
efforts.
The top 10 brands of independent
operators own 80% of nurseries, yet
the larger groups continue to acquire
other providers. The largest operators by
number of locations (according to Savills)
are shown in the chart below. In this
report, we have focused our analysis on
these 10 operators.
Social media engagement
Instagram is crucial for nurseries as it
showcases the quality of facilities and
satisfaction of staff and parents through
visual content. Our assessment reveals:
• Busy Bees leads with nearly 15,000
followers.
• Bright Horizons follows with 12,700
followers.
• Family First has just over 200 followers.
Instagram’s visual nature makes
it perfect for highlighting nursery
environments, staff activities and happy
children, which can build a strong
emotional connection with prospective
parents.
Facebook remains one of the most widely
used platforms, offering extensive reach to
a diverse audience. Key findings include:
• Bright Horizons, Busy Bees, and
Grandir UK boast the largest
followings.
• Smaller operators like Family First,
Monkey Puzzle, and YMCA have fewer
than 1,000 followers.
Facebook’s community-building
capabilities allow nurseries to engage with
parents through posts, comments and
messages, fostering a sense of community
and trust.
YouTube
Video content is vital for capturing
attention and conveying information
effectively. Our findings show:
• Bright Horizons, Busy Bees and The
Old Station Nursery lead in video
usage.
• Just Childcare and Kindred Nurseries
lag with minimal video content.
Videos enhance credibility and provide
a dynamic way to present facilities, staff
interactions, and testimonials, significantly
impacting engagement and trust.
Benefits of each social media
platform
Instagram:
• Visual appeal: Perfect for showcasing
beautiful nursery environments.
• Engagement: High engagement rates
through photos and stories.
• Community: Builds a visually engaging
community for parents and staff.
Facebook:
• Reach: Access to a broad and diverse
audience.
• Community building: Facilitates direct
interaction with parents.
• Advertising: Effective targeted
advertising options.
YouTube:
• Credibility: Enhances trust through
authentic video content.
• SEO benefits: Improves search engine
rankings.
• Engagement: High engagement through
informative and emotional video
content.
Advertising best practise
The nursery sector is competitive. This
means that when campaigns are not
well-run, the cost of advertising can be
prohibitive. At the same time, well-run
campaigns can be a fantastic competitive
advantage.
Some brands are following best
practices better than others. Take a look
right.
34 NURSERY MANAGEMENT TODAY July/August 2024 nmt-magazine.co.uk
By leveraging the below insights,
nurseries can enhance their paid media
efforts to drive engagement, increase
enrolment, and achieve better marketing
outcomes.
• Budget allocation and strategy:
Nurseries are allocating substantial
portions of their marketing budgets to
paid media. The report indicates that
a strategic mix of Google Ads, social
media advertising, and display ads are
most commonly used.
• Performance metrics: Paid media
campaigns are measured against various
performance metrics including clickthrough
rates, conversion rates, and
return on ad spend. The findings show
that well-targeted campaigns yield
high engagement and effective lead
generation.
• Google Ads: This remain a cornerstone
of paid media strategy, offering high
visibility and targeted reach. Keywords
and local search terms specific to
nursery-related queries are crucial for
maximising ad performance.
• Social media advertising: Platforms
such as Facebook and Instagram are
highly effective for nurseries due to
their visual and interactive nature.
These platforms facilitate engagement
through sponsored posts, carousel ads,
and stories that capture the interest of
parents and guardians.
• Display advertising: Display ads across
various websites and networks help
nurseries to increase brand awareness
and reach a broader audience.
Retargeting strategies are particularly
effective, reminding previous visitors of
their interest in the nursery.
• Cost-effectiveness: The report
emphasises the importance of
optimising paid media spend.
Campaigns that are continually
monitored and adjusted based on
performance data tend to yield better
results and higher return on investment.
• Target audience: Effective paid media
campaigns are those that accurately
target the demographic
profiles of parents,
focusing on geographic,
socioeconomic and
behavioural attributes to
ensure relevant reach.
• Challenges and
opportunities: Nurseries
face challenges such
as budget constraints
and competition for
keywords. However,
there are significant
opportunities for
those that invest in
understanding their
audience and refining
their paid media
strategies.
Monthly search volume insights
Our ‘Nursery benchmarking report’ delves
deeply into the monthly search volumes
related to nursery-specific keywords,
revealing key trends and opportunities for
the sector. With terms such as ‘nurseries
near me’ and ‘best nursery schools’
showing substantial monthly search
volumes, it’s clear that parents are actively
seeking quality nursery options online.
This high search volume highlights the
critical need for nurseries to optimise
their online presence to capture this
traffic. By strategically targeting these
high-volume keywords through SEO
and paid search campaigns, nurseries can
significantly enhance their visibility, attract
more inquiries, and ultimately increase
enrolments. The data showcases the
importance of a robust digital marketing
strategy that leverages the power of search
to connect with potential clients effectively.
Strategic recommendations
Based on our analysis, here are some
strategic recommendations for nurseries:
1. Consistent content: Maintain a
consistent posting schedule across all
platforms to keep the audience engaged.
2. Quality visuals: Invest in high-quality
images and videos to showcase the
nursery environment and activities.
3. Engage with followers: Actively
respond to comments and messages to
build a community and trust.
4. Leverage paid advertising: Utilise
Facebook and Instagram ads to target
specific demographics and increase reach.
5. Optimise videos: Ensure videos are
optimised with descriptive titles, tags
and transcripts for better SEO and
engagement.
Conclusion
The nursery sector’s digital landscape
is rapidly evolving, with increased
competition and professionalisation.
By leveraging the strengths of each
social media platform and following the
outlined strategies, nurseries can enhance
their online presence, engage with
parents, and ultimately drive enrolment.
Download the ‘Nursery benchmarking
report’ from Receptional’s website for an
in-depth understanding and actionable
strategies to enhance your nursery’s digital
presence.■
nmt-magazine.co.uk July/August 2024 NURSERY MANAGEMENT TODAY 35
nmtnurseries
A bold new entrant
The UK childcare market remains resilient and has increasingly become attractive to investors and new
entrants, including kinderzimmer, which brought its childcare business to the UK in 2022 and has since
experienced strong growth
Karina and Melf Kruse founded
kinderzimmer in Germany in
2012, motivated by their desire
to enhance the quality of early years
education in Hamburg after starting
their own family. Over the past decade,
its mission has remained focused on
challenging existing sector norms and
redefining childcare for modern families.
This commitment to innovation and
high-quality education has been a driving
factor in the company’s evolution and
success.
Expansion into the UK
Following their success in Hamburg
and Munich, kinderzimmer identified
a market gap for high-quality early
years education in the UK and in 2022
the company began planning its UK
expansion, aiming to bring its approach
to early years education to London and
beyond. Vishav Roma, who formally
led the expansion of nursery group N
Family Club, was hired to spearhead the
kinderimmer UK strategy and expansion.
The decision was made to grow the UK
business organically, rather than build
via an M&A strategy. This would allow
kinderzimmer the opportunity to create
something new in the sector, while
focusing on its mission of being a peoplecentric
business with its own culture.
Launch and growth
kinderzimmer’s first UK nursery opened
in June last year in Muswell Hill, London,
within a beautifully restored Victorian
building. The opening strategy included
a staggered intake, resulting in a growing
waiting list and a strong, culture-driven
team. By the end of 2023, kinderzimmer
had expanded to Berkhamsted and
Walton-on-Thames, converting Grade II
listed buildings into exceptional learning
environments. The Berkhamsted setting
has gone on to receive a heritage award for
the quality of its design and conversion
and an Ofsted Outstanding rating upon
its first full inspection.
This year, kinderzimmer continued its
expansion with new nurseries in South
Kensington, Chelmsford, and Sunburyon-Thames,
aiming to reach 10 settings by
the end of the year, including upcoming
sites in Walthamstow, White City,
Amersham and Godalming.
Strategies and challenges
kinderzimmer’s growth strategy is
underpinned by a data-driven approach
to site selection, utilising external data
insights to identify areas with high
demand for quality early years education.
However, the rapid expansion presented
challenges and we have had to navigate
elements such as local authority planning
regulations, working with heritage
officers, and other external agencies where
there are limited controls on timings.
Additionally, there is a continuing
recruitment crisis in the UK. Vishav
notes: “As we have built our reputation
for high quality through every facet of
our business, we have seen a huge shift
36 NURSERY MANAGEMENT TODAY July/August 2024 nmt-magazine.co.uk
in the number of applicants we receive
for vacancies. We are very proud of our
employee offer and people-centric culture.
Our packages include a free nursey place
for the benefit of our teams, as well as
benefits that consider wellbeing and metal
health. It is firmly our belief that we have
the best employee package in the sector.”
Market differences and adaptation
The transition from the German to the
UK market has led to an evolution of
the kinderzimmer offer. The German
early years education system is largely
funded by local authorities. This
means that parents often don’t have to
worry as much about the cost when
choosing a nursery. As a result, decisions
are typically based on factors like
proximity to home, convenience, and
the availability of spots rather than the
financial burden. The funding model
ensures a relatively uniform standard
of care and education across different
nurseries, with less variation in quality
due to funding disparities. In contrast
to this, the UK market is largely funded
privately by parents. This necessitated a
tailored approach to meet UK parents’
expectations relating to matters such as
curriculum, quality, environment and
nutrition, in addition to location.
Management team and career
development
kinderzimmer’s core management team,
based in its London support office in
Marylebone, has grown significantly since
2022. The support office which has design
influences from our nurseries, facilitates
collaboration across departments. The
company’s inverted pyramid hierarchy
places educators front and centre of the
business, supported by management.
Professional development throughout the
business is a priority, with opportunities
for training, apprenticeships and
promotion pathways available as part of a
tailored career growth plan.
As part of the kinderzimmer approach,
in each nursery’s management team there
is a community manager whose role is
to strengthen connections with parents
and the nursery community, reflecting
the company’s commitment to high
levels of customer service through clear
communication throughout the business.
Future goals and advice
By the end of this year, kinderzimmer
will operate 10 nurseries, with plans
for further growth in 2025 and beyond
already in motion – and the team will
have grown to around 200 members.
For other groups looking to grow,
the key advice is to leverage data for
decision-making and conduct thorough
due diligence. Understanding regulations,
timelines, planning, and the local
community, is crucial for successful
expansion.■
nmt-magazine.co.uk July/August 2024 NURSERY MANAGEMENT TODAY 37
nmtfamily first
ADVERTORIAL
Putting a premium on the
health and wellbeing of nursery
teams can reap huge rewards
Family First are refocusing their attention on the health and wellbeing of
their nursery teams and asking their people where they need support.
Putting a premium on the health and
wellbeing of nursery teams can reap
huge rewards
Family First are refocusing their
attention on the health and wellbeing
of their nursery teams and asking their
people where they need support.
Nursery practitioners who are happy,
healthy, and thriving, are undoubtedly
going to be in a stronger position to
help children in their care achieve better
outcomes. To help its staff achieve this,
while providing additional support and
commitment to teams across more than
100 nurseries, Family First have put a
renewed focus on health and wellbeing
with a promise to create a culture which
places it as a top priority.
Their new Thrive at Work plan provides
a framework to help staff access support
with mental health issues and feel
empowered to discuss conditions like the
menopause and endometriosis.
Nursery Director Emily Burgess said:
“We want to be the best place for people
to work we possibly can be.
“Retaining our best people
is so important for the
success of our settings,
ensuring the children
have a secure and settled
environment is important
in helping them achieve
the best outcomes.”
“Our plan is to focus heavily on health
and wellbeing, with an emphasis on early
intervention so that people can access
help before their issue becomes a crisis.
“We feel like we have a social
responsibility for the people who have
joined us and want to help to build on
what is already a really positive culture.”
Part of the plan is to provide monthly
support tailored to any issues which are
being raised by the nursery teams to their
regional wellbeing champions, which will
then be assessed by Early Years Specialist
Charlotte Wardle – Family First’s mental
health and wellbeing lead.
Launched during Mental Health
Awareness Week in May initial topics
will include things like the importance of
good nutrition, tips for healthy sleep, the
difference between urgent and important,
coping strategies, guided meditations and
habit stacking.
Charlotte said: “We didn’t want this to
be a box-ticking exercise.
“We want to be proactive and have
teams who are healthy and feeling
mentally well.
“This is something I am passionate
about.
“I’ve been very transparent that I am
not a doctor, nor am I a psychiatrist but
I have had my own personal experiences
and ever since I was little, I have
absolutely loved meeting people and
talking to them.
“I still don’t think there are enough
discussions around mental health and
want to help people apply wellbeing
techniques so they can take control
themselves and find ways forward.
Emily Burgess
“People spend a lot of their lives at
work, so we have a duty to help them
somehow.”
Like many nurseries across the country,
the teams in Family First’s settings are
mostly female, meaning their focus on the
menopause and endometriosis - a chronic
condition where tissue similar to the
lining of the uterus grows elsewhere in the
body - is paramount.
The team at Family First is keen to
break down the barriers that prevent
female-specific conditions being
discussed, which also includes the
menopause, which has a multitude of
symptoms that women can find difficult
to manage.
“I am someone who is impacted by
this very issue but despite this, when
I attended a recent conference on the
menopause, some of the very explicit
language used made me feel a little
38 NURSERY MANAGEMENT TODAY July/August 2024 nmt-magazine.co.uk
uncomfortable,” Charlottle said.
“But I’ve now realised if we don’t
use those terms, we are reinforcing it as
something we shouldn’t talk about it.
“We need to break the stigma and break
down those barriers so the wording in our
policies is purposeful and meaningful.
“However, people are slowly starting to
feel more empowered to discuss it.
“We have now included a symptom
checker within our policy, and it has seen
people take a step back and think that
maybe they are experiencing some of
those things without realising what it was.
“Nationwide, a ridiculously high
number of women leave the workforce
directly or indirectly because of the
menopause.
“If we can help people recognise the
symptoms and signpost them to where
they can get help and support, we hope
we can keep our brilliant, experienced
practitioners.
“Retaining our best people is so
important for the success of our settings,
ensuring the children have a secure and
settled environment is important in
helping them achieve the best outcomes.”
Emily added: “Since we introduced
the plan, we have had five people come
forward and say they are suffering with
endometriosis.
“Some of those have spoken out and
said the reality is that sometimes they find
it hard to do anything over and above
leaving their house because of how much
pain they are in.
“This is the reality people are living
with, which we have to normalise, and
all be skilled in being able to support and
lead with empathy.
“In our Early Years settings, we have
curriculums that respect the individual
children, and the policies we are now
introducing for staff are putting us in a
position where we respect the individual
adults within our nurseries.”
Males working at Family First have also
received training on these issues, too, to
ensure they are up to speed and can offer
support.
“They have been so positive and
receptive,” Emily said.
“Support on matters like this are
welcome because it can help them when
people come and ask for help.
“They’ve also commented how useful
this will be in their personal lives when
their wives, daughters or other female
relatives experience it.”
Emily said she was delighted with the
reaction from the workforce about their
new plans, she said: “I am glad people are
recognising this isn’t tokenistic, we have
thought about what the managers and
teams need rather than forcing it upon
them, not rushing it, and going at a pace
we can commit to and achieve things at.
“I am immensely proud to be able to
push mental health and wellbeing to the
forefront. A big part of having happy
children is having happy staff.
“This is a really tough, stressful sector
so whenever we can, I think it is really
important for us to take a step back and
listen to our people to understand what it
is they want and what they need.
Family First are also reshaping their
external facing care for families by
introducing a dedicated Customer
Experience Team. They will possess
extensive childcare knowledge,
exceptional customer service skills, and
a passion for developing innovative
strategies to enhance their services for the
benefit of parents.
Customer Experience Manager
Gemma Craig said: “This is a fantastic
opportunity for us to strengthen our
position as a leading childcare provider.
“It’s important that our families and
colleagues have a voice and that we’re
always looking to continuously improve
so we can deliver exceptionally high
standards across all areas.
“By launching the Customer
Experience Team, we can begin to have
more meaningful interactions that will
positively impact on our mission to be the
most responsive and engaging childcare
provider in the UK.”■
nmt-magazine.co.uk July/August 2024 NURSERY MANAGEMENT TODAY 39
nmtoperations
Nursery managers round-up
Whether it is sharing ideas, supporting their teams or getting involved in the local community, nursery
managers across the country are going that extra mile. We round up some of the things you’ve been
getting up to
extracurricular providers, ClickIT and
Kidslingo.
Ash Pajpani said: “When planning the
event, we asked our existing families who
their children would most love to meet,
and the answer was a resounding “Bluey”
so we knew it had to be her.”
honest you were.”
Hanley and Casserly took a tour of the
Houses of Parliament with Eastwood,
before attending a reception, which was
hosted by David Johnston, then minister
for children, families and wellbeing.
Chanelle Cochrane, senior nursery
manager at Tops Musgrove, also earned
recognition as a community childcare
champion at the event, after which she
enjoyed a tour of Parliament, observing a
debate in the House of Lords.
Fundraising with Bluey
Wembley Park Montessori held a Charity
Family Fun Day, attended by more than
200 children and parents, which included
a special appearance by children’s TV
character Bluey. The event raised £882
for Great Ormond Street hospital after
nursery owners Ash and Anila Pajpani
matched the total of £441 raised on the
day. The Fun Day also served to introduce
local families to the setting. Children
were able to take part in extracurricular
activities offered at the nursery, including
yoga, sports sessions, and community
sounds, an initiative to encourage
musicality in children from a young age.
Other activities included outdoor games,
arts and crafts, face-painting and some
Montessori activities.
Headteacher Priya Patel said: “It was
really important for us to give families,
who might not be aware of Montessori, an
insight into the huge educational benefits
this approach to learning offers, not to
mention the fun children have whilst
learning in this way. We were delighted to
share some fantastic Montessori activities
with so many visitors whilst raising
money for Great Ormond Street.”
Local businesses donated raffle prizes
and discount codes. Additional prizes
were provided by the nursery and
Childcare champions
The manager of a Huddersfield nursery
was among those attending a celebration
event for community childcare champions
at 10 Downing Street. Penny Hanley,
manager of Nurtured@Skelmanthorpe,
and Nurtured Childcare operations
director Rebecca Casserly were invited
to the reception after the nursery was
visited by then-education minister Claire
Coutinho and local MP Mark Eastwood.
Hanley said: “Our team showed them
around and answered their questions
honestly. I think they visited us because
they had seen so much about us on
Facebook, I post a lot.”
When the phone rang with an
invitation to visit 10 Downing Street,
Hanley initially thought it was a joke. “I
was trying to get a baby to sleep,” she said.
“I thought there are so many nurseries out
there, why would you want to invite little
old us? But they said we loved the bond
your team has with the children, and how
In the bag
Managers at Childbase settings celebrated
staff with a series of initiatives during
Mental Health Awareness Week. Lyndsey
Matthews and Susan Zaparaniuk,
managers at Westwood Day Nursery in
Coventry created gift bags to give every
colleague a boost, which included selfcare
items, trinkets with inspirational
messages, sweet treats and practical
advice and exercises for improving mental
wellbeing. At Devonshire Day Nursery
in Chiswick, West London, manager
Emmy Avery’s gift bags also included a
motivational key ring and postcards, a
stress ball, and a heartfelt handwritten
note of appreciation, bespoke to each staff
member.
Touched by the sentimental gesture,
40 NURSERY MANAGEMENT TODAY July/August 2024 nmt-magazine.co.uk
colleagues took the time to read each
other their personalised messages during
breaks. Team leader Thevya Sutharman
said: “This has really made my day; these
notes always mean so much to me.”
Avery said: “I am a mental health first
aider and a big advocate for putting
mental health first. Supporting my staff
team is hugely important to me and I
want them to always feel they can come
to me with anything they need and be
assured that they are getting the right help
and guidance. These bags were a token to
let them know how valued they are and
a reminder to prioritise taking care of
themselves, so I’m glad they were so well
received.”
Matthews added: “As leaders in
early childhood education, we have a
responsibility to create a positive and
supportive work environment for our
teams. This includes promoting open and
honest discussions about mental health,
providing resources and training to help
staff cope with stress and anxiety, and
fostering a culture of compassion and
understanding. We are so grateful for our
colleagues and all that they do and want
to ensure our nursery is a safe space and
inviting space for all.”
The staff also enjoyed dress down days
and sharing tables in the staff room, where
they enjoyed lunches as a team while
making time to talk about their emotions
and exchanging the things that they
valued most about each other.
Childbase has two programmes
supporting staff all year round: The
Health Assured Employee Assistance
Programme was introduced last year
to extend support to immediate family
members and help everyone to deal with
anything affecting wellbeing at home
and in work. It currently runs alongside
Thrive, an NHS-accredited support app
for colleagues.
Who let the dogs out?
Staff and children at Children 1st @
Grantham enjoyed a special performance
from a Britain’s Got Talent act. The
setting’s celebration of National Pet
Week, during which the children learned
about how to care for their pets, came to
a stunning close when the nursery was
fortunate to have a visit from a famous
trio of dogs. Lucy Heath, the human
element of The Trickstars, which also
includes dogs Strike, Trip Hazard, Tempo
and Peach, has a son who attends the
setting. Manager Paula Bunnsaid: “Trip
Hazard, Dizzy and Peach have been
performing on Britain’s Got Talent with
their owner Lucy who happens to be one
of our parents. Ethan was really excited
that his mummy and the dogs were going
to perform for us. Aided by Ethan’s
daddy, Ross, the very talented Lucy
and her extremely clever dogs gave us a
fantastic performance which the children
thoroughly enjoyed. It was wonderful to
see the dogs perform to music.”
Reach for the sky
The team at Bright Horizons North
Cheam Day Nursery and Preschool in
London took part in a skydive, raising
more than £4,000 to create a ‘Bright
Space’ in memory of their nursery
manager, Sarah, who died in October.
Bright Horizons’ Bright Spaces are
enriching play environments for children
affected by domestic violence, abuse,
homelessness, parental imprisonment and
ill-health, and are designed to help
children heal from trauma through
play.
The skydive took place in Salisbury
where colleagues Olivia, Abi, Rachel,
Paige, Zaharah, Caitlin and Yasmin
bravely made the 13,500-foot jump
for charity. Deputy manager Yasmin
said: “It was a great achievement for
me and the team to do the jump in
memory of our wonderful manager
Sarah who sadly passed away. Sarah
was involved with opening a Bright
Space which provided a safe place for
vulnerable children and families who
needed support.”
She added: “We felt inspired by her
and wanted to carry on raising money
for an important cause and to carry on
the creation of Bright Spaces which are
so important to so many families. We
feel so proud of ourselves that the money
raised will be used to open a Bright Space
located in a police station in London to
help put children at ease, so they are able
to give the best evidence possible against
perpetrators of abuse.”■
We know managers are doing
fantastic things all around the
country, If you have an achievement
or a new initiative you’d like to
share, contact: charlotte.goddard@
nexusgroup.co.uk
The wonderful world of
coding for EYFS
developed
products
Shop all NEW for 2024 at hope-education.co.uk
nmt-magazine.co.uk July/August 2024 NURSERY MANAGEMENT TODAY 41
nmtcareer development
Be prepared
Nursery and pre-school group Storal recently launched its authentic leadership programme for
managers to share their stories, embrace their whole selves, and learn to lead with integrity
and empathy. Chief executive Sarah Mackenzie explains
What is authentic leadership?
To define authentic leadership, we need
to recognise what traditional leadership
is. According to Harvard Business School,
traditional leadership is leading with
goals, leading with a selfish agenda, and
leading by imposing power and authority.
On the other hand, authentic leaders
strive to create a meaningful relationship
with their team; they lead with values
and principles; they lead with purpose;
and they lead with heart. Our authentic
leaders thrive by sharing knowledge and
ideas across our community and working
together towards a shared goal.
Authentic leadership conference
We kicked-off our mission to create
authentic leaders with our two-day
Authentic Leadership Conference, where
managers from our 30 nurseries gathered
to share information, discuss what it
means to them to be authentic and how to
be more confident in their roles.
Nursery manager Zareena Rashid said:
“The Authentic Leadership Conference
was a great opportunity to network and
discuss the importance of empowering,
not just ourselves, but our teams who look
up to us as managers and gaining a clear
perspective on how we can raise the bar
collectively.”
What does the rest of the
programme look like?
Following the in-person conference
we launched our authentic leadership
programme. The programme recognises
the Storal pillars that centre everything we
do at Storal and equips our leaders from
across the group with the skills to succeed
within these pillars.
Quality
Through various methods of support and
quality assurance, nurseries are held to high
standards when it comes to the quality of
their setting, including the education that
they provide through the Storal curriculum
and the relationships they have with both
children and parents. For example, one
session within the programme looks at
how we engage parents in the education
of their children outside nursery life.
Our learning approaches are responsive
to the differences in every child, and our
programme equips leaders with the skills to
ensure children learn in a way that is right
for them both at nursery and at home.
Team
Nurturing personal development and
extending opportunities for learning is
a key part of the authentic leadership
programme. Our sessions relating to team
encourage our inspirational people to
explore how to be an effective leader and
how our own unique management styles
affect the way we lead our teams.
Customer
A good reputation in a nursery’s local
community is crutial and building parents
as advocates is key. We know that it takes
time and consistency to build credible and
genuine relationships with parents and so
within the programme,
we identify how our
managers can regularly
make improvements
to their customer
experience through acts
of kindness, offering clear
and transparent advice
around fees and funding,
and gaining insight
through parent forums.
Commercial
Alongside understanding
children and helping their
special stories unfold, it’s
important that our nursery
leadership teams are driving positive
commercial performance. Our commercial
modules look to combat imposter
syndrome around commercial management
and highlight the tools our managers have
at their disposal to drive performance.
Why are we creating authentic
leaders?
We don’t want our leaders just to fit in, we
want them to be themselves too and by
creating authentic leaders we’re creating a
culture where celebrating individuality is
encouraged. Our leaders are prepped with
the tools they need to cope with change
and uncertainty, and they feel empowered
to focus on what matters, allowing
children’s stories to grow and develop
with richness and purpose.
Authentic leadership in the early years
sector is about more than just leading;
it’s about enabling teams to enhance the
quality of care and education we provide
for our children but also nurturing a
community of empowered, genuine
leaders who will inspire and shape the
future. Together, we can create a brighter
future for our children, our teams and our
communities.■
44 NURSERY MANAGEMENT TODAY July/August 2024 nmt-magazine.co.uk
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using just one system. The support from
the team is amazing, we wouldn’t be
without Food, Child Activities, Paths now.” Nappy and and Sleep Logs or o
Becky & Steph, Directors,
Chy Lowen Early Years
Newquay, Cornwall
Call 020 3744 4486
or visit childpaths.co.uk
nmt-magazine.co.uk March/April 2024 NURSERY MANAGEMENT TODAY 45
nmtleadership
Meet the manager
In our series showcasing the sector’s nursery managers, we talk to Amina Ahmed, nursery manager
at Kids Planet Salford Quays, Greater Manchester
Why did you want to work in early
years?
Growing up, I always had a love for babies
and young children. I had a lot of siblings
and cousins around me and I loved
spending time with them. As I got older,
my love for early years grew and I realised
how critical the early stages of life are for
a child’s development and I wanted to be
a part of that impact. It is an incredibly
rewarding career and you can see the
difference you are making.
What was your route to becoming
a manager?
I began my journey with Kids Planet in
2017 when I worked as a supply member
of staff alongside studying at university.
In my first year as supply, I learnt so much
and began to fall in love with Kids Planet
as a company, and in turn my passion
for working with childcare grew each
day. I transferred to Kids Planet Higher
Broughton, where I got promoted to
senior practitioner of the toddler room. I
loved my job and began gaining the skills
and knowledge needed to lead a team.
My passion for progressing grew when I
applied for the position of room leader in
our tots room.
My manager was a fantastic support
and all the skills and experience I gained
“The team ethos of Kids
Planet is incredible; there
are so many opportunities
for progression and career
development; there is
unlimited support available
from other nurseries in your
region and it just feels like
one big family.”
allowed me to flourish. I moved over to
Salford Quays, where I took on the role of
deputy and then I was recently promoted
to manager. The team ethos of Kids
Planet is incredible; there are so many
opportunities for progression and career
development; there is unlimited support
available from other nurseries in your
region and it just feels like one big family.
What are you most proud of
achieving as a manager?
I am most proud of creating an inclusive
and nurturing environment that supports
both children and staff and allows them
to thrive. I am passionate about our
nursery being a welcoming environment
where parents feel confident and happy to
bring their children.
What is the most challenging part
of being a nursery manager?
Balancing administrative responsibilities,
supporting your team, and ensuring
high-quality care and education for the
children, can sometimes be a juggling act.
What is the best thing about the
setting you work for?
Its commitment to creating a warm,
inclusive and stimulating environment
for children. We prioritise individualised
attention, ensuring each child’s unique
needs and interests are met and fostering
their growth and development. Salford
Quays also boasts a highly qualified
and passionate team of educators that
collaborae effectively to provide enriching
learning experiences.
What is the best training you have
taken part in?
Designated safeguarding lead training
with Salford City Council – giving me a
clear understanding of what my role as a
designated safeguarding lead is and how
I can ensure the safety of the staff and
children in my care.
Amina Ahmed
If you could invite three people
to dinner, who would they be and
why?
Malala Yousafzai – her advocacy for
education and children’s rights, coupled
with her inspiring resilience and global
perspective, would be incredibly
motivating and would underscore the
importance of education in transforming
lives. Princess Diana – so she could
reveal all the secrets about the royal
family. James Corden – he is just
hilarious and knows how to have a good
time.
What three things would you take
to a desert island?
Water, a fire-starting tool and music.
What is the one thing you would
change about the early years
sector?
Increasing access to high-quality
affordable early childhood education
and care for all children regardless of
socioeconomic background. This would
ensure that every child has a strong
foundation for lifelong learning and
development.■
46 NURSERY MANAGEMENT TODAY July/August 2024 nmt-magazine.co.uk
Do you want to make a
difference in your career?
Join our incredible team at
the Arcadia Nursery Kings
Building! We’re not your
average nursery; we’re a
place where imaginations
soar, muddy puddles
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learn something new.
Here’s why Arcadia Nursery is a great place to work:
Nurture young minds (ages 3 months to 5 years) and help them
blossom in a fun and caring environment.
We’re all about laughter, creativity, and making every day an
adventure.
Join our supportive and diverse crew who are passionate about
early learning.
Competitive salaries.
A generous 32-day holiday allowance, plus closed Christmas and
New Year’s.
Full-time chefs, cleaners, and a brilliant management team
mean you can focus on what matters most – the amazing kids!
Arcadia is all about growth. We support your development and
encourage leadership at all levels.
Does this sound like your kind of place?
Apply today! Scan the QR code to find out more
about job opportunities at Arcadia or visit:
nmt-magazine.co.uk March/April 2024 NURSERY MANAGEMENT TODAY 47
nmtsafeguarding
Build a robust culture
Nicole Williamson, chief executive of Education Child Protection explores how to embed
safeguarding effectively in your nursery setting
The belief that “it could happen
here” is the cornerstone of a robust
safeguarding culture. This mindset
not only prepares us to act swiftly
and effectively but also underpins the
development of an environment where
the safety and wellbeing of every child
is paramount. Building this culture
is multifaceted, requiring dedication,
vigilance and a commitment to
continuous improvement.
Embracing professional curiosity
Professional curiosity is crucial in
safeguarding. This involves an ongoing,
inquisitive approach where staff remain
vigilant and attentive to subtle signs of
distress or changes in behaviour that may
indicate harm. It’s about not taking things
at face value and always being prepared
to ask open questions to understand the
full picture. Regular training sessions
and reflective practice discussions can
help maintain this level of awareness,
encouraging staff to remain actively
engaged in safeguarding efforts.
Safeguarding children online
and offline
In today’s digital age, protecting children
extends beyond the physical environment
to the virtual world. Early years settings
must implement robust measures to
ensure children’s safety online, including
stringent controls on digital devices and
“It’s about not taking
things at face value and
always being prepared
to ask open questions
to understand the full
picture.”
educating staff and parents about the
risks of internet use. Offline, the same
vigilance applies: regular risk assessments,
secure environments, and a culture where
children feel safe to express their concerns
are essential.
Training and duty of care
A well-trained staff team is the backbone
of effective safeguarding. Regular,
comprehensive training ensures that all
team members understand their duty of
care and the specific systems and processes
in place within their settings. This
training should cover not just the basics
of safeguarding, but also include updates
on new policies, emerging risks, and
practical scenarios to test understanding
and preparedness. A clear understanding
of these processes helps in identifying and
responding to potential threats swiftly
and effectively. And always reflecting on
how the training is embedded on a regular
basis to keep the topic area alive.
Openness, transparency and
information sharing
Creating a culture of openness and
transparency is vital. Staff should feel
comfortable discussing safeguarding
issues without fear of repercussion. This
includes having a clear understanding of
how to share information appropriately
and effectively. Safeguarding is often
about piecing together information
from various sources to form a complete
picture to enable an effective assessment
of risk. Clear protocols for information
sharing, within the statutory framework,
both within the setting and with external
agencies, are essential to this process.
Empowering staff to speak out
Staff must feel confident and supported
to speak out if they have concerns relating
to safeguarding. This involves establishing
clear channels for reporting concerns and
ensuring that staff know their concerns will
be taken seriously and addressed promptly.
Regular supervision and an open-door
policy with management can help reinforce
this culture of openness and support.
Listening to children, parents and
staff
An effective safeguarding culture actively
seeks and listens to the views of children,
parents and staff. Children can provide
valuable insights into their own wellbeing
and safety, and in early years both
verbal and non-verbal communication
observation is critical. Similarly, parents
and staff should be encouraged to share
their observations and concerns, with the
assurance that their input is crucial to
maintaining a safe environment.
Timely child protection
arrangements
Appropriate child protection
arrangements are critical in securing help
in a timely manner. This means having
clear procedures for identifying, reporting
and responding to concerns, and ensuring
these procedures are followed diligently.
Timeliness can be the difference between
a child being protected from harm and
a child remaining at risk. Regular audits
and reviews of child protection policies
and practices can help ensure that they
remain effective and up to date.
Safer recruitment and managing
allegations
Safer recruitment practices are essential
in preventing unsuitable individuals from
working with children. This includes
thorough background checks, rigorous
interview processes, and ongoing vigilance
even after employment. Establishing
a culture where low-level concerns are
shared openly can prevent potential
issues from escalating, and aid trend
identification and timely response.
48 NURSERY MANAGEMENT TODAY July/August 2024 nmt-magazine.co.uk
Whistleblowing policies should be
clear, and staff should be assured that
they can report concerns without fear
of retaliation. Equally important is the
management of allegations against staff.
Creating a robust safeguarding culture
in early years settings is an ongoing
journey that requires commitment from
everyone involved. It’s about fostering
an environment where the belief that
“it could happen here” drives proactive
and preventative measures. Through
professional curiosity, comprehensive
training, open communication, and
timely action, we can ensure that our
settings are places where children are
protected and can thrive. The safety and
wellbeing of every child depends on our
unwavering dedication to safeguarding,
both online and offline, every single day.
Join me, at the Nursery Managers Show
for an interactive workshop where we
will delve deeper into creating a robust
safeguarding culture, equipping you with
practical tools and insights to ensure the
effective implementation of your duty of
care. ■
nmt-magazine.co.uk July/August 2024 NURSERY MANAGEMENT TODAY 49
New product launches!
Damming Station £995
Scan me!
10 different configurable
dams for children to work
as a team to experiment
with different materials &
problem solve ways to stop
the flow of water.
Bookcase on Wheels £395
Acorn Self-Select
Storage
£895
A flexible approach
to solving your book
storage needs. A self
selecting design, which is
low level and fully
accessible to all ages.
An outdoor storage facility
with cleanable chalkboard
strips for labelling and self
selection. Pair & Quad
Packages available.
Group Art Easel £495
A collaborative art space
where pupils can come
together to explore their
creativity with art, paint,
chalk and pens.
Coming Soon...
The Rockies
We wanted to create a versatile product
which is configurable for a variety of ages.
Our team of product designers, discovered
that balance was a product area they wanted
to develop for nursery children which allows
crawling and upright play!
50 NURSERY MANAGEMENT TODAY July/August 2024 nmt-magazine.co.uk
Contact us for more information - DigitalSales@pentagonplay.co.uk
The Wobble Board can be
suspended between the two
platforms to crawl along to
develop core muscles.
Providing climbing challenges and
improving problem solving skills.
nmt-magazine.co.uk July/August 2024 NURSERY MANAGEMENT TODAY 51
nmtapprenticeships
ADVERTORIAL
Empowering the future
of childcare: Ambitious
apprenticeship initiative
In a bold and transformative move,
Paragon Skills has pledged to nurture
the potential of 10,000 young adults
aged 16 to 25 through apprenticeships
in the early years sector by 2030. This
initiative is not just a response to the
increasing demand for skilled childcare
professionals, but also a proactive effort to
address workforce needs in this vital sector.
Aligned with government campaigns that
promote careers in childcare, Paragon
Skills is positioning apprenticeships as a
crucial solution to the challenges faced by
the industry.
The ‘Make a BIG difference to
LITTLE lives’ campaign is the flagship
of this initiative, aiming to illustrate the
transformative power of apprenticeships
in the childcare sector. By engaging
stakeholders across England, Paragon Skills
hopes to inspire learners and employers to
join in shaping the future of childcare. This
campaign is a call to action, encouraging
everyone involved in the sector to see
apprenticeships not just as a means to
an end, but as a pathway to meaningful,
impactful careers and part of the solution
to bringing more talented young people
into a career in childcare.
Paragon Skills’ commitment to early
childhood education goes beyond merely
filling job vacancies. It is about nurturing
talent, fostering growth, and ensuring the
childcare workforce is well-trained and
highly skilled. By supporting early years
settings in training their staff at all levels,
Paragon Skills underscores the importance
of transparent progression pathways. This
approach not only enhances skills but also
aids in retaining valuable staff, creating a
stable and competent workforce dedicated
to providing high-quality care and
education during children’s formative years.
One of the key elements of this initiative
is the goal to enrol 2,000 new apprentices
by the end of 2024. This ambitious target
highlights Paragon Skills’ dedication
to fostering talent and contributing to
economic development. Apprenticeships
bridge education and employment,
equipping young adults with the skills
and knowledge needed to thrive in the
childcare sector. This practical, handson
approach to learning ensures that
apprentices are job-ready from day one,
meeting the immediate needs of childcare
providers while also preparing for future
demands.
Recent government policy updates have
created a more favourable environment
for apprenticeship expansion. By
eliminating financial barriers for SMEs and
increasing the flexibility of levy funds, the
government has paved the way for greater
innovation and growth in apprenticeship
programmes. Paragon Skills fully endorses
these changes, recognising apprenticeship’s
pivotal role in developing talent and
shaping the future workforce.
Mark Botha, chief executive of Paragon
Skills, encapsulates the organisation’s
vision: “Our pledge to nurture 10,000
ambitious young adults through
apprenticeships in the early years sector
by 2030 reflects our commitment to
shaping the future of childcare. With our
‘Make a BIG difference to LITTLE lives’
campaign, we’re rallying stakeholders to
join us in this journey. Apprenticeships
are not just about bridging education and
employment, but about fostering talent
and propelling economic growth. We’re
proud to announce our goal of enrolling
2,000 new early years apprentices by 2024
as we continue to champion the profound
impact of childcare apprenticeships and
support the crucial role of employers
in early years education. We’re building
a brighter future for our children and
workforce.”
The focus on high-quality care and
education during the early years is crucial.
The formative years of a child’s life lay the
foundation for their future development,
and having a well-trained, dedicated
workforce is essential to providing the
best start in life. Paragon Skills’ initiative
ensures that the sector is not only prepared
to meet current demands but is also
resilient and adaptable to future challenges.
Moreover, apprenticeships’ impact
extends beyond individual learners.
By investing in young adults and
equipping them with the necessary skills,
apprenticeships contribute to broader
economic growth. A skilled workforce
drives innovation, increases productivity
and enhances the overall quality of services
provided. This ripple effect benefits the
entire community, making apprenticeships
a valuable investment in the future.
Paragon Skills’ pledge is a significant
step towards addressing the skills gap in
the childcare sector. It is a comprehensive
approach that combines immediate
action with long-term vision, ensuring
that the sector is equipped to provide
high-quality care and education for years
to come. By fostering talent, supporting
employers, and championing the value of
apprenticeships, Paragon Skills is making
a lasting impact on the future of childcare
in England.
The commitment to develop 10,000
young adults through apprenticeships
by 2030 is a testament to Paragon Skills’
dedication to early years education. The
‘Make a BIG difference to LITTLE lives’
campaign is a powerful call to action,
highlighting the importance of investing
in the future of childcare. With ambitious
goals, a clear vision, and the support of
recent government policies, Paragon
Skills is poised to make a significant
impact, shaping the future of the childcare
workforce and ensuring that every child
has access to the high-quality care and
education they deserve.■
52 NURSERY MANAGEMENT TODAY July/August 2024 nmt-magazine.co.uk
Nurturing young minds
starts with your team
Leading providers of:
• Apprenticeships
• AEB funded training
• Skills Bootcamps
Recruit, upskill and retain talented staff with Realise
We know early years settings face unique staffing challenges. Realise offers
a supportive solution:
Find the perfect fit: Identify those who share your passion and equip them with the skills
to excel through apprenticeships or funded training.
Invest and retain: We deliver programmes that lead to valuable qualifications, boosting
morale, reducing turnover and supporting career progression.
Exceptional results: Our apprentices consistently outperform national averages, with
a remarkable 70% distinction rate at level 3.
Dedicated local support: Experienced trainers provide personalised support with at least
one face-to-face session a month to ensure your staff thrive.
Streamlined results process: End point assessment results are delivered within just 5-6
weeks, allowing you to plan confidently.
Funding expertise: Help to navigate Government funding, apprenticeships employer
benefits (AEB), cash incentives and reduce payroll costs to maximise efficiency.
Scan the QR code or email
Lianne.Bullock@realisetraining.com to find out
more about how we can support your setting.
nmttraining
First step on the career ladder
The early years sector needs to recruit 40,000 extra practitioners by 2025. Charlotte Goddard finds out
how the government-funded Skills Bootcamps can help nursery managers find qualified staff
Recruitment has been a massive
topic of concern for nursery
managers for years, as settings
struggle to find and retain the qualified
staff they need to meet ratios and
deliver high-quality early education and
childcare. With the roll-out of funded
places to children from the age of nine
months, it is estimated that nurseries
need to find 40,000 extra staff by 2025 to
meet childcare entitlements in England.
“It is not just about retention of staff,
or recruiting to fill gaps, we also need
to be planning for those future children
coming in,” says Heidi Dorrington,
recruitment and training manager at
Kindred Nurseries.
Kindred is one of three nursery
groups currently working with The
Skills Network and Hawk Training on
a government-funded Skills Bootcamp
initiative to boost the number of
qualified staff in the sector. Skills
Bootcamps have been around for a while
in other sectors which are struggling to
recruit, including health and social care,
HGV driving and data engineering, but
this is the first time they have been rolled
out across the early years sector.
“We have been delivering bootcamps
for two years now, but until recently
our focus has been on digital, care,
and project management,” says Wendy
Dodson, partnerships director at The
Skills Network. “In the last year we
“It is not just about
retention of staff, or
recruiting to fill gaps, we
also need to be planning
for those future children
coming in,”
started looking at early years. Skills
Bootcamps are designed to be shorter
courses, a quick way of upskilling.”
Early years Skills Bootcamps are
offered by a range of training providers,
including Impact Futures and Realise, as
well as The Skills Network. Content and
delivery methods vary, but in general the
courses are flexible, take up to 16 weeks
to complete, and guarantee participants
a job interview at the end. Learners must
be aged 19 or over, and have been in the
country for at least three years, and the
course is free to learners who are new
to the sector. Employers can also send
existing staff members on the courses,
but will need to part-fund this.
The Skills Network bootcamps are
delivered online with a mixture of
live sessions and sessions which can
be accessed at any time. Learners are
given a choice of weekdays, weekends
or evenings. “Our courses for early
years are 12 weeks long,” says Dodson.
“The live sessions will be five hours each
week, and the learner is then expected
to do additional hours in their own
time. It is easy for them to fit it around
their current employment, or other
commitments.”
Student cohorts are generally between
10 and 15, and never more than 20.
Students have access to personal tutors
and learning support advisors, who are
contactable by phone or email. “The
courses also include other elements such
as supporting learners with CVs and job
applications,” says Dodson. “We offer
mock interviews.”
Learners going through early years
Skills Bootcamps do not leave with a
qualification, but The Skills Network
has teamed up with Hawk Training to
support new practitioners through an
accelerated Level 3 early years educator
apprenticeship once they complete their
course. “The bootcamp is not a full Level
3 qualification but it is Level 3 standard,”
says Dodson. “Once they have got to the
end, hopefully they have demonstrated
the ability to work at that level, and the
apprenticeship is a little bit shorter.”
Recruiting through the bootcamp
scheme has a number of benefits to
nurseries, says Kindred’s Dorrington.
“We know we are getting tried-andtested
enthusiastic learners who want
to do the apprenticeship, because they
have already gone through that 14-week
period,” she says. “If they didn’t like it,
they would have taken themselves off to
do something else.”
New recruits will become Level 3
qualified in a shorter period of time
than if they were starting from scratch,
and managers can count them as Level
2 in ratio while they are completing the
apprenticeship. “This will give employers
access to a pool of talent where we have
already done a lot of the groundwork,”
says Crawford Knott, managing director
at Hawk Training. “Our curriculum
leader was able to work closely with
colleagues at The Skills Network to
map the content of the bootcamp
and how it translates into that Level
3 apprenticeship, so these learners are
effectively getting a head start.”
The Skills Network and Hawk
Training are working with Kindred,
Hungry Caterpillar Day Nurseries
and The Co-operative Childcare, who
will host learners for a day’s work
experience, and then offer them an
interview and potentially a job. “The
employers have already committed to
this programme and to providing the
vacancies for successful completers of the
bootcamp and we will then deliver that
apprenticeship as an Ofsted-outstanding
provider,” says Knott.
“We are heading close to having our
first two learners that will be coming on
their work experience placements with
54 NURSERY MANAGEMENT TODAY July/August 2024 nmt-magazine.co.uk
“The employers have
already committed to
this programme and to
providing the vacancies
for successful completers
of the bootcamp and
we will then deliver
that apprenticeship as
an Ofsted-outstanding
provider.”
us, where they will have a day in the life
of an early years educator, and we will
be able to see how they get on with our
children and our team,” says Dodson.
“Although they are coming through the
bootcamp process, we will still follow
our safer recruitment process and ensure
they are suitable for our setting.”
Nursery managers with vacancies are
encouraged to get in touch with local
providers running Skills Bootcamps.
“They can approach Hawk or ourselves
and we can look to see if we have learners
in that region who are suitable,” says
Dodson. “We could do some marketing
to say we have this nursery that has X
amount of vacancies, are you interested
in a career in early years? We can
accelerate your access into it.”
The Skills Network requires
participants to hold Level 1 English and
maths as a minimum. “Employers are
really looking for Level 2, but we think
we are cutting out a lot of potential
learners there,” says Dodson. “We have
said if they have Level 1 and are willing
to work towards Level 2 as part of their
apprenticeship, they will be OK.” As the
course is delivered online, learners could
come from anywhere in the country,
but recruitment is centring around areas
where the three participating nursery
groups have vacancies.
The Skills Network’s initial contract
for delivering the Bootcamp runs
until 2025 and can support up to 380
learners. Kindred’s Dorrington believes
the initiative is a positive move for
society as a whole, as well as for the early
years sector and her nursery group in
particular.
“It is not just providing opportunities
for learners, it will provide more nursery
spaces eventually and help local parents
return to work,” she says. “Kindred is a
growing company, and we want to have
really good-quality team members from
different walks of life, including young
school-leavers, parents who want to get
back into childcare now their children
are in school, or people who working in
other sectors with transferrable skills.
One of the reasons we are working with
Hawk and The Skills Network is to
broaden the diversity of people in our
teams. This is a really cost-effective way
of getting people in.”■
nmt-magazine.co.uk July/August 2024 NURSERY MANAGEMENT TODAY 55
nmtproperty sold
properties
recently sold
YMCA sells childcare setting in Hampshire
Vicky Morey has purchased a 45-place YMCA childcare
setting located at St Vincent’s College in Gosport,
Hampshire.
The disposal is part of a wider ongoing project, as the
YMCA looks to close a number of settings across the
south of the country.
Morey, who also owns Rosie Little Blessing Nurseries in
the same town, said: “I am delighted to have been able
to take over this lovely setting and continue the care for
the children and families in the community, offering a
nurturing and enabling environment for the children to
thrive.”
Business property advisor Christie & Co facilitated the
sale.
Nick Brown, director and head of brokerage, childcare
and education at Christie & Co, commented: “This is now
the fifth site we have been able to help the YMCA sell,
ensuring that childcare provision across these locations
continues to operate. What better buyer for this welllocated
setting than a successful, local operator looking
to build on her current operation and reputation.”
This YMCA setting was sold for an undisclosed price.
Lochgelly private nursery sold for the first time
New entrants, brothers Amir and Saqib Sadiq, have
purchased Noah’s Ark Children’s Private Nursery in
Lochgelly, Fife.
Established in 2004, the nursery provides day care for
up to 30 children aged from newborn to five years,
occupying a single-storey, purpose-built property.
The business has been owned by Beverley Wilson since
2004 and was brought to market to allow her to pursue
other business interests.
Wilson said: “I established the business 19 years ago
when I started with two customers and quickly got
the nursery to full capacity. I’m pleased to be handing
the setting over to Amir and Saqib and wish them all
the best with their plans. I look forward to seeing the
nursery continue to grow with prolonged success.”
The Sadiq brothers commented: “We explored several
nurseries that piqued our interest. Upon careful
consideration, we found the setting to be highly
appealing and consequently made the decision
to acquire it. A primary factor contributing to our
contentment with this acquisition is its freehold status,
coupled with the opportunity for modernisation and
expansion to a second floor, despite already operating
at nearly 100% occupancy. We firmly believed that
we could achieve substantial improvements, and our
initial weeks of ownership have proven to be highly
promising.’’
Specialist business property advisor Christie & Co
facilitated the sale.
Callum Lancaster, business agent, childcare and
education at Christie & Co, said: “Noah’s Ark garnered
considerable attention from a diverse pool of
prospective buyers, signifying a robust demand for
nurseries in the region. This heightened interest can be
attributed to the setting’s advantageous location with
excellent commuter links and commendable CI grades.
These attributes not only attract potential investors
but also resonate strongly with parents seeking quality
childcare options.
“A telling example of this appeal can be observed
through Beverley’s experiences during the Covid
pandemic. On two occasions when the setting had to
temporarily close due to the pandemic, the subsequent
reopening witnessed an overwhelming surge in
placement requests. This further underscores the
desirability of Noah’s Ark as a trusted and sought-after
facility in the area.’’
Noah’s Ark Children’s Private Nursery was sold for an
undisclosed price.
Kindred Nurseries acquires Cambridgeshire setting
Kindred Nurseries has purchased the leasehold of
Snap4Kids in Hauxton, Cambridgeshire, which has the
capacity to care for up to 46 children aged from newborn
to four years.
The business operates from a bungalow-style property
with a spacious outdoor area. It was founded by Kenny
Forrest and Janet Robertson in 2004 and was brought to
market to allow the pair to focus on their other business
interests.
Established in 2015, Kindred operates 37 settings across
Greater London, Essex, Cambridgeshire, Nottinghamshire,
Wiltshire and Dorset.
Ruth Pimentel, chief executive at Kindred Nurseries,
commented: “Snap4Kids further extends our footprint in
Cambridgeshire, and we know it will be a great match for
the rest of our group.”
Business property advisor Christie & Co facilitated the sale.
THINKING OF SELLING YOUR CHILDREN’S DAY NURSERY? SPEAK TO THE EXPERTS:
Contact our award-winning team on: 0333 034 1751 or
childcareandeducation@christie.com
christie.com
56 NURSERY MANAGEMENT TODAY July/August 2024 nmt-magazine.co.uk
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Manchester day nursery sold to first-time buyers
First time buyers, wife-and-husband team, Majd Heweiti
and Mohammed Chater, have purchased Your Nursery in
Openshaw, Greater Manchester, a 98-place children’s day
nursery operating from a former school property.
The business has been owned and operated by Sue Saxton
since 2009 and has undergone numerous improvements,
with a large renovation of the property taking place in 2017.
Saxton said: “I opened Your Nursery Ltd in September 2010,
after acquiring St Vincent’s School House lower floor on
lease in June 2009. Since becoming a childminder in 1983,
it was my dream to own my own nursery. I really enjoyed
developing a disused building into a unique early years
nursery that was desperately required in the area. After
dedicating 39 years to my career, the time was right for me
to step back and have a well-earned rest and retirement.”
Business property advisor Christie & Co facilitated the sale.
Sofia Beck, director, childcare and education at Christie &
Co, said: “As a result of the current market, buyers are faced
with more thorough due diligence processes with their
bank which is lengthening the average deal timeline.”.
Legal advice was provided to the buyer by Davis Blank
Furniss.
Your Nursery was sold for an undisclosed price.
Blue Sky Day Nurseries acquires Yorkshire day nursery
Blue Sky Day Nurseries has acquired Wishing Well Day
Care in Cottingham, Yorkshire. a 49-place day nursery
catering to children aged from six weeks to five years.
The nursery was established in 2002 by Victoria
Wheeldon, who is selling due to family commitments.
The acquisition is Blue Sky Day Nurseries’ fourth setting
in East and North Yorkshire.
Wheeldon said: “Owning Wishing Well Day Care for
over 21 years has been extremely rewarding, seeing so
many lovely young children develop and grow, whilst
providing care for parents/carers. Selling the nursery
was a very difficult decision to make, but I am now at
the time in my life where I want to take some time out
with my family and see what the future holds.”
Pooleman commented: “Wishing Well is a wonderful
setting with an amazing team and, as such, is a great
match to the other Blue Sky nurseries. The team are
remaining in their roles and so parents can rest assured
that their children will continue to get the same great
care as they are used to.”
Business property advisor Christie & Co facilitated the
sale.
Vicky Marsland, associate director, childcare and
education at Christie & Co, said: This is a beautiful,
profitable nursery which I truly believe will flourish
under the ownership of Blue Sky and could even lead
to creating more opportunities for career development
for the staff.”
Wishing Well Day Care was sold for an undisclosed
price.
New owners for Surrey day nursery
Neal Chamberlain and John Wardle have purchased Bear
Hugs Nursery in Addlestone, Surrey, which operates from
a Methodist church hall and garden, with capacity to care
for up to 33 children aged from two to five years.
The nursery was established in 2015, with Fiona Fox as the
manager and becoming the owner in 2016.
Fox said: “I am confident the nursery and its staff are in safe
hands with Neal and John. I look forward to seeing how
they take the nursery forward in the future.”
Chamberlain and Wardle own Youngstars, a London-based
nursery, after-school club, and holiday camp business.
Wardle said: “We’re delighted to add Bear Hugs to our
growing chain of settings and look forward to continuing
the incredible work of Fiona and her team in maintaining
Bear Hugs’ outstanding reputation and high standards.”
Business property advisor Christie & Co facilitated the sale.
Sophie Willcox, director, childcare and education at
Christie & Co, commented: “So far this year, we have
completed freehold and leasehold nurseries, an afterschool
club, group portfolios, and nurseries that operate
from a variety of settings including a church, like here,
proving that there is a market for all types of business.”
Bear Hugs Nursery was sold for an undisclosed price.
THINKING OF SELLING YOUR CHILDREN’S DAY NURSERY? SPEAK TO THE EXPERTS:
Contact our award-winning team on: 0333 034 1751 or
childcareandeducation@christie.com
christie.com
nmt-magazine.co.uk July/August 2024 NURSERY MANAGEMENT TODAY 57
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County Durham nursery acquired by first-time buyer
A first-time buyer has acquired Secret Garden Children’s
Day Nursery in Darlington, County Durham, which
provides care for children aged from newborn through
to five years, along with a out-of-school provision for
children up to the age of 11.
The buyer stated an intention initially to learn how the
business operates and to strive to provide quality care
and learning for the children.
The buyer said: “As a new entrant to the childcare
industry I believe nurturing children from an early age in
the right way can make a huge difference to society as
well as the wellbeing of the children themselves and their
families.”
Childcare and education business broker Redwoods
Dowling Kerr facilitated the sale.
Redwoods Dowling Kerr’s childcare broker Stephanie
Quinn said: “It was a pleasure to help the buyer with his
first purchase in the sector. I wish him all the success in
the future.”
Kids Planet Day Nurseries acquires East Yorkshire setting
Kids Planet Day Nurseries has acquired Turnbridge Day
Nursery in East Cowick, East Yorkshire, which operates
from a, purpose-built property. The nursery opened in
2003.
Clare Roberts, chief executive at Kids Planet, said: “We are
delighted to announce the acquisition of Turnbridge Day
Nursery, expanding our presence and offering in the East
Riding of Yorkshire. I am excited to welcome Turnbridge
into the Kids Planet family. The nursery fits well into our
group, coming with a well-established team and quality
education and care indoors and out. We look forward to
supporting the whole team and families moving forward.”
Kids Planet Day Nurseries has grown to 191 settings
across the UK through a combination of acquisition and
greenfield developments.
Childcare and education business broker Redwoods
Dowling Kerr facilitated the sale.
Redwoods Dowling Kerr’s childcare broker Sarah Ellison
stated: “We are delighted for our client to see the sale
of Turnbridge Day Nursery and it has been a pleasure to
support Kids Planet with another acquisition. We know
Kids Planet is focused on nursery settings that fit with
their values for the highest quality in childcare and we
are certain they will continue to build on the success of
Turnbridge Day Nursery over the coming years.
North Yorkshire nursery sold to first-time buyer
First-time buyer Josh Harrison has acquired The Wooden
Horse Nursery in Whitby, North Yorkshire, which is
registered for 37 children aged from newborn to five
years and offers a before- and after-school club for
children aged up to eight years.
Harrison has worked in the nursery for many years.
Having owned the business for the past decade, vendor
Charlotte Knight wants to start on a new adventure.
Childcare and education business broker Redwoods
Dowling Kerr facilitated the sale.
Redwoods Dowling Kerr’s childcare broker Laura Ryan
said: “I am so happy for both my client and the buyer who
will now start their new business adventures. Both parties
have been a delight to work with and I wish them every
success in the future.”
iStep Learning acquires Devon nursery
iStep Learning has purchased Stepping Stones Day
Nursery & Pre-School in Okehampton, Devon, a
nursery and pre-school registered for up to 85 children,
established 24 years ago.
Stepping Stones came onto the market following the
owners’ decision to retire from the childcare sector.
iStep Learning operates more than 20 nurseries.
iStep Learning stated: “We are delighted to have added
Stepping Stones to the iStep family of nurseries. Stepping
Stones delivers an outstanding level of care, backed by
a well-established and highly qualified team that can
continue on the setting’s successes. We look forward to
supporting the team and families through the transition
and beyond.
Childcare and education business broker Redwoods
Dowling Kerr facilitated the sale.
Redwoods Dowling Kerr’s senior sales negotiator Karrina
Lee said: “It’s been a pleasure assisting the vendors with
the sale of their nursery and I wish them all the very best
for the future. I also wish iStep Learning every success
with their latest acquisition and I look forward to working
with them in future dealings.”
58 NURSERY MANAGEMENT TODAY July/August 2024 nmt-magazine.co.uk
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Quackers Day Nursery acquires Oxfordshire setting
nmtproperty sold
Quackers Day Nursery has purchased Rainbows Day
Nursery in Banbury, Oxfordshire, which has capacity
for 54 children aged from three months to five years,
operating out of a substantial semi-detached property.
Quackers Day Nursery is a family-run childcare operator
with two existing settings.
Childcare and education business broker Redwoods
Dowling Kerr facilitated the sale.
Redwoods Dowling Kerr’s childcare broker Sarah Ellison
commented: “I am pleased to have come to a successful
sale for our client. We wish her a well-deserved
retirement. We would also like to wish [the buyer] and his
family all the best with their latest acquisitions and are
confident the business will continue to go from strength
to strength.”
First-time buyer acquires Montessori kindergarten in Essex
A first-time buyer has purchased Sunflower Montessori
Kindergarten in Hutton, Essex, which is registered for 26
children aged from two to five years.
The vendor. who is moving onto new ventures within
the industry, is delighted to see Sunflower Montessori
transfer to new owners who will continue to nurture the
setting and provide high-quality childcare within the local
community.
The vendor commented: “The setting has a reputation for
providing quality childcare and we are very proud of all
our staff, children and parents. The new owners have the
right experience to take the setting forward and build on
the existing reputation. We wish them the best for the
future.”
Childcare and education business broker Redwoods
Dowling Kerr facilitated the sale.
Redwoods Dowling Kerr’s senior sales negotiator Karrina
Lee commented: “It was a pleasure to work with our
clients to help them secure a sale. We would like to wish
them all the best in their new ventures.”
To find out more details about the businesses available for sale, and sold,
through Redwoods Dowling Kerr please visit: www.redwoodsdk.com
CONTACT SUMMARY
CHRISTIE & CO
SCOTLAND
Martin Daw ........................................ 0131 524 3406
Rosie Adlem ........................................ 0131 524 3401
CHESHIRE / NORTH WEST
Sofia Beck .............................................. 0161 833 6915
EAST MIDLANDS
David Eaves ........................................... 07711 767094
WEST MIDLANDS
Jassi Sunner ........................................ 0121 452 3708
YORKSHIRE / NORTH EAST
Vicky Marsland ................................ 0161 833 6914
LONDON
Sophie Willcox ............................. 0203 846 0619
David Eaves ........................................... 07711 767094
SOUTH WEST
Jassie Sunner ..................................... 0121 452 3708
Rachel Godwin ................................ 07701 315 061
PORTFOLIO TRANSACTIONS
Courteney Donaldson ......... 07831 099 985
Nick Brown .......................................... 07764 241 316
REDWOODS DOWLING KERR
SPECIALIST NURSERY TEAM
Jenna.Caldwell@redwoodsdk.com
Karrina.Lee@redwoodsdk.com
Sarah.Ellison@redwoodsdk.com
Kim.Emsley@redwoodsdk.com
Robert.Yates@redwoodsdk.com
REGIONAL DIRECTORS
Bryan.Fotheringham@redwoodsdk.com
Mark.Phillips@redwoodsdk.com
Matthew.Preston@redwoodsdk.com
Mathew.Parkinson@redwoodsdk.com
Head Office Telephone: 08442 488 322 / 01772 775 780 Email: sales@redwoodsdk.com
COULTER CONSULTING
Tel: 01525 860716 Email: info@coulter-consulting.co.uk
nmt-magazine.co.uk July/August 2024 NURSERY MANAGEMENT TODAY 59
Know your local agent.
Know your market.
Know your options.
The specialist Childcare and Education team at Christie & Co can
provide unrivalled insight, expertise, and answers to any question
you may have.
If you are considering your exit strategy or maybe looking to expand, one
of the specialist Childcare and Education team is always on hand to provide
their expertise, insights, support and balanced advice. Our business is built
around relationships.
SPEAK TO THE EXPERTS: T: 0333 034 1751 | E: childcareandeducation@christie.com
Your Specialist Business and Property Advisers
DAY NURSERIES FOR SALE
5880129 - Shropshire
FOR SALE
Freehold, £1,400,000
• Capacity for c.138
• Group of two
• Adjusted net profit: c. £140,000
T: 07791 979 343
5880051 - Devon
FOR SALE
Leasehold, £180,000
• Capacity for c. 65
• Rural affluent location
• Turnover: £365,000
T: 07791 979 343
Project Academy - Nottinghamshire
FOR SALE
Leasehold, £550,000
• Capacity for c. 145
• Freehold available
• Adjusted net profit: £170,000
T: 07791 979 343
4280717 - Merseyside 4280863 - West Sussex
Leasehold, £149,000
• Capacity for c. 70
FOR SALE
Leasehold, £195,000
• Capacity for c. 50
FOR SALE
• T/O for Y/E April 2024:
c. £514,000
• Purpose built
• EBITDA: £63,000
• Management team in
place
T: 07736 616 687
T: 07736 620 855
4280605 - West Sussex
FOR SALE
Freehold, £1,000,000
• Capacity for c.50
• ‘Good’ Care Inspectorate grades
• In partnership with Local
Authority
T: 07754 559 529
5280047 - East of Scotland
FOR SALE
Leasehold, £60,000
• Capacity for 24
• Ofsted rated 'Outstanding'
• YE 2023 EBITDA: c. £21k
T: 07736 620 855
5280067 - East of Scotland
FOR SALE
Freehold, £2,200,000
• Capacity for c. 100
• Management Run with a long
serving manager
• Turnover for Y/E 2023:
c. £1,200,000
T: 07754 559 529
christie.com
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