Estetica Magazine UK (1/2025)

UK EDITION
CHALLENGES
The Rising Cost of
the Hair Salon
DESIGN
Breaking New
Creative Ground
COLOUR
Delicious Shades
of Darkness!

Bigger, Bolder, Fuller.
Discover the NEW Serene Scalp Densifying Collection
Powered by Capixyl for thicker, stronger, healthier hair.

uk.oribe.com

LEARN MORE
Join us at the region’s
largest international
trade fair for the beauty
and hair industry.
With 71,000+ visitors from 164
countries, 2,000 exhibitors, a
wide range of 11 product sections,
and 7 exciting show features, last
year was unmissable—2025 will
be even bigger.

haireditorial
A Collective Mission of Support
The UK hair salon is a cornerstone of our communities and a vital
presence on our high streets. It’s a sector which is now facing
unprecedented challenges. The combined burden of rising NICS and the
unwavering 20% VAT is creating significant difficulties for many.
It’s not just about numbers; it’s about the passion, dedication, and
livelihoods within our industry. We all see the strain, the sleepless nights,
and the difficult decisions being made. This isn’t just a business issue;
it’s a matter of preserving the heart of our industry. We must work
Gary Kelly
Editor-in-Chief
together, find solutions, and support each other through these challenging
times. Let’s offer our support by sharing our experiences, explore ways to
advocate for fairer conditions, and collaborate with the industry bodies
who are working to address these issues. as well as harnessing the power
of our formidable collective presence on social media and digital platforms
to amplify our voice We can offer our support by sharing our experiences,
offering practical advice, and contributing to the dialogue that will
shape our industry’s future. It’s time for us to come together and build
a stronger, more resilient industry.
03E

1922 BY J.M. KEUNE
Premium hair care for men
1922 BY J.M. KEUNE IS UPGRADED
TO MEET EVERY MEN’S NEED
Back in 1922, Jan Keune took his ambition and turned
it into a hair care brand. Now his son and grandsons
have bottled his courageous spirit for stylish & bold
men everywhere.
1922 by J.M. Keune is a tightly edited collection of
premium grooming staples. Made in the Netherlands,
enriched with homegrown ingredients, and perfected
by science.
With 2025 marking a new perspective on men’s beauty
and the global hair care market projected to triple
over the next two years (Statista), Keune is shifting
its focus from traditional barber-centric offerings to
a more inclusive approach, aiming to serve all hair
professionals worldwide.
UPDATED PACKAGING
Among opening new horizons for men’s hair care by
broadening its perspective, Keune features a modest yet
impactful 25ml increase in all jar-packaged products.
This move isn’t just about offering more value for
money—it’s also about reducing its unnecessary impact
to the environment and economy by switching to jars
made from 100% recycled plastic.
ALL GROOMING NEEDS SATISFIED
The 1922 by J.M. Keune range offers a complete
hair care portfolio for men:
Care: The foundation of every routine with essential
cleansing and nourishing products. Style: Powerful
styling tools that cater to every hair need, from classic
to cutting-edge looks. Beard: Elevates the grooming
game with refined fragrances, and much more!
ABOUT KEUNE
Keune Haircosmetics, a professional hair care brand founded in 1922 in Amsterdam
by scientist Jan Keune. Keune is an independent, family-owned company with
a long-term vision and science is at the heart of everything they do. Keune is driven
by quality, a strong moral compass and full dedication to the hair stylist.
Today, 100 years later, Keune’s products are available in more than 85 countries
worldwide, with the Dutch head office still at the heart of production and
development. Keune is B Corp certified, proving that the company meets the highest
standards of sustainability and social responsibility.
Discover the full collection at
your Keune salon or keune.com

In this issue:
HAIR editorial A Collective Mission of Support 03
ESTETICA
THE HAIR MAGAZINE
esteticamagazine.com
N. 154
01/2025
runways Spring/Summer 2025 06
exhibition Polaroid Mania 10
celebrity Lana Del Rey, Soul Weaver 12
direction Choco Mocha 14
inspiration Design & Disability 20
Cover Image
Hair: Italian Style Framesi
Photo: Karel Losenicky
Make-up: Silvia Dell’Orto
trends The Best of International Hair Looks 25
p ro celebrity Nicky Clarke, 50 Years of Shear Genius 76
strategy Challenging Landscapes 78
dossier digital Salon Socials 80
celebration Forward Focus 84
round-up News & Events 86
$
CONTACT
Head Office:
Edizioni ESAV
via Cavour, 50
10123 TURIN (Italy)
estetica.uk@lineone.net
www.esteticamagazine.com
à
SUBSCRIPTIONS
e-mail: customercare@estetica.it
PUBLISHER AND MANAGING DIRECTOR
Roberto Pissimiglia
EDITOR-IN-CHIEF
Gary Kelly - esteticauk@lineone.net
GLOBAL EDITORIAL AMBASSADOR
Sergi Bancells - sergi@esteticamagazine.com
INTERNATIONAL EDITOR-IN-CHIEF
Laura Castelli - l.castelli@estetica.it
INTERNATIONAL ADVERTISING COORDINATOR
Monica Tessari - m.tessari@estetica.it
INTERNATIONAL COORDINATOR
Emanuela Vaser - e.vaser@estetica.it
LAYOUT
Manuela Artosi, Davide Cardente
UK SALES & MARKETING MANAGER
Luca Pissimiglia - l.pissimiglia@estetica.it
FRANCE
Bérénice Claude
ESPAÑA
Elisabet Parra
DEUTSCHE AUSGABE
Michaela Dee
ITALIA
Lucia Preziosi, Glorianna Vaschetto
USA
Marie Scarano
DIGITAL
Erica Balduini, Matteo De Luca, Giorgia
Ludovico, Stefania Rao, Elena Romani

haircatwalks
Valentino
Spring
Summer
2025
MODERN
RETROLaura Castelli
E06
CATWALKS PHOTOS: ©LAUNCHMETRICS/SPOTLIGHT

Miu Miu
Elisabetta Franchi Tamara Ralph HC
Erdem
Erdem
Richard Quinn
Fendi
RUSTLING SILKS, A CHARLESTON
DRIFT, LUXURIOUS GLIMMERS,
VEILED EMBROIDERY—A WORLD RE-
EMERGING AS REALITY DEMANDS
COURAGE AND CULTURE; FLAPPERS
LEAD THE WAY.
Erdem
Germanier HC Valentino
Fendi
The retro vibes of Antonio
Marras pay homage to the
Fifties... Watch the show!!
video
video
07E

haircatwalks
Spring
Summer
2025
SPORTY
CHIC
Lacoste
E08

Ferragamo
Miu Miu
Miu Miu
Victoria Beckham
Wooyoungmi
Lacoste
Christian Dior
TECH TEMPTATIONS IN THE FABRICS,
NECESSARILY HIGH-PERFORMING
TO ASSIST US IN FAST-PACED LIVES.
THE COMFORT INCLINATION
DOESN’T RENOUNCE GLAMOUR:
ATHLEISURE LOVES TO COMPETE…
Christian Dior
Avavav
Avavav
Even fashion shows are
getting athletic... Watch the
video and take to the track!
video
Ralph Lauren
video
09E

hairexhibition
POLAROID
MANIA
THE HELMUT NEWTON FOUNDATION
PRESENTS “POLAROIDS”, AN EXHIBITION
STAGED AS PART OF EMOP BERLIN 2025.
Michaela Dee
THE HELMUT NEWTON
Foundation presents ‘Polaroids’, an
exhibition staged as part of EMOP
Berlin 2025. Works by Helmut Newton,
Pola Sieverding, Judith Eglington, Sheila
Metzner, and many others are featured in
the exhibition, all in the form of instant
Polaroid photographs. These Polaroid
prints are often unique, one-of-a-kind
pieces. The Polaroid technique quickly
gained global popularity across a wide
range of photographic genres – including
portraiture, landscape, still life, fashion,
and nudes. Helmut Newton was also
a keen enthusiast, photographing with
various Polaroid cameras and even
dedicating 2 books to the medium.
The exhibition demonstrates the use of
Polaroids in fashion shoots for sketching
ideas, checking light, and planning
composition. The exhibition is open in
Berlin until July 27, 2025.
Helmut Newton, Italian Vogue,
Monte Carlo 2003 (SX-70)
© Helmut Newton Foundation
Judith Eglington, Masked
Woman, 1973 (SX-70 Polaroid)
© Judith Eglington, Courtesy
OstLicht Collection, Vienna
Pola Sieverding, Valet #54,
2014 (Integralfilm / Polaroid)
© Pola Sieverding
E10

Helmut Newton, Cindy Crawford,
American Vogue, Monte Carlo 1991
(Polacolor) © Helmut Newton Foundation
11E

haircelebrity
SOUL
Gary Kelly
WEAVER
LANA DEL REY’S ETHEREAL VOCALS AND
CAPTIVATING PRESENCE, COMPLETE
WITH HER SIGNATURE STYLE, WILL GRACE
UK AND IRISH STADIUMS THIS SUMMER.
WITNESS Lana Del Rey hypnotise
the masses as she brings her cinematic
dream world to stadiums across the
UK and Ireland this summer. Expect
a symphony of sound and visuals
where her ethereal vocals intertwine
with mesmerising melodies, creating
an atmosphere of intoxicating beauty.
But let’s be honest, it’s not just the
music. Lana herself is a captivating
force, radiating an undeniable
magnetism that transcends the stage.
With those signature sultry eyes,
often framed by dramatic winged
eyeliner, she draws the audience into
her world, sharing intimate moments
with a captivating vulnerability.
And that ever-evolving mane of hair
is a constant source of inspiration for
stylists everywhere.
On stage during day two of Reading
Festival 2024 at Richfield Avenue on
August 24, 2024 (Photo by Simone Joyner/
Getty Images for ABA)
E12

Lana Del Rey performs on stage at
L’Olympia on July 10, 2023 in Paris, France.
(Photo by Kristy Sparow/Getty Images)
SEE HERE for the
video preview of
Lana’s UK & Ireland
2025 Tour!
video
video
Performing at Cal Coast Credit Union
Open Air Theatre on October 11, 2019 in
San Diego, California (Photo by Daniel
Knighton/Getty Images)
On the Twin Peaks Stage during the
2016 Outside Lands Music & Arts Festival
at Golden Gate Park in San Francisco,
California (Photo by FilmMagic)
13E

hairdirection
Hair: Emma Simmons / Make-up: Lauren Mathis / Clothes: Anna Latham / Photo: Richard Miles
CHOCO
MOCHA
E14

INDULGE THOSE
TRESSES IN THE
IRRESISTIBLY
DELICIOUS ALLURE
OF CHOCO MOCHA
HAIR, A TRULY
DELECTABLE AND
STYLISH STATEMENT!
Gary Kelly & Marie Scarano
■ LUXE RADIANCE. “This look is all about
giving brunettes their moment! Rich,
warm brown tones with layers of depth,
catching the light in all the right ways.
I wanted that perfect mix of sleek yet
sculpted, bold movement that feels luxe
and effortless. It’s glossy, it’s dimensional,
and it’s got that expensive vibe. The colour?
A dream blend of chestnut, caramel, and
mocha - think warm, rich, and full of life.
It’s not just brunette; it’s brunette with
attitude. Shiny, high-impact, and totally
unapologetic. This shade captures the
magic hour of summer evenings.
Luminous sun kissed skin, dynamic
looks and a vibrant spirit highlight the
beauty and freedom of the holiday vibe,
celebrating the enchanting glow of golden
sunsets.” Emma Simmons (UK)
▲ BRUNETTE NYMPH. “While the
haircut unleashes the natural texture
and shape of her hair to enhance her
facial features, this rich coffee shade
expresses the authenticity of her
personality.” Georgia Bolton (USA)
◆ WARM TO COOL, DARK TO LIGHT. “ We
wanted to capture the essence of the unique
earthy shades by beautifully merging
earthy warm and stone-grey-inspired
calm tones. This creates customised trend
looks with soft, natural colour results –
from warm to cool and dark to light.”
Angelo Seminara (UK)
● NATURAL DIMENSIONS. ““Rich
chocolatey, multi-dimensional shades have
been at the forefront of our minds ever
since Mocha Mousse was announced as
Pantone’s Colour of Year – highlighting
the versatility and timelessness of
brunettes, aligning with the growing desire
for authenticity in beauty. This shade is
the perfect balance of warmth and
coolness with golden caramel hues laced
throughout – this expensive-looking, rich,
glossy shade oozes luxury and is adaptable
in so many ways. The blending of the
warm and cool tones creates a beautifully
natural dimension.” Jamie Benny (UK)
Hair: Angelo Seminara / Model: Paulina Wyka / Photo: Ralph Mecke / Colour: Agnes Westerman, Salome De Wet,
Zachary Norman / Make-up: Yvonne Wengler / Clothes: Ingo Nahrwold / Products: Goldwell
Hair: Jamie Benny, Benny & Co. / Photo: Jack Eames / Make-up: Faye Marie / Styling: Masha Mobelli
●
◆
Hair: @Georgiacutz / Colour: Wella Shinefinity Color Glaze
▲
15E

hairdirection
Hair: Andrew Smith / Photo: Richard Miles / Make-up: Louise Lerego / Products: milk_shake
■
■ CHIARO-SCURO. “This two-toned
tousled pixie is charming, with the chocolate
undercut and roots contrasting perfectly
with the blonde lengths for a study
in chiaro-scuro.” Andrew Smith (UK)
▲ TEXTURED GLAM. “This look really
celebrates the natural beauty of
sumptuous, textured hair. It showcases
a stunning blend of warm browns that
adds depth and movement to her already
gorgeous hair. The placement of
chocolate and mocha shades mimics the
natural variations in colour you might
see as subtle reflections from sunlight.
It’s a look that feels both natural and
glamorous, showcasing the beauty of
Afro hair.” Simon Houston (UK)
Hair: Sam Villa and Guest Artist Jose Luis / Salon Creative Director: Teresa Romero
Make-up: Leticia Tapia and Sarah Contey / Photo: Nico Nordstrom Obsidian and Blush
Model: Sophia Bachand
◆
Hair: Simon Houston / Photo: Jack Eames / Stylist: Clare Frith / Make up: Maddie Austin Images: FPA
▲
◆ SUBTLE HINTS OF MOCHA. “Mocha
Mousse may be the Pantone Colour of
the Year, but you don’t have to go all in.
A deep rich super shiny brunette with
subtle hints of mocha makes a beautiful
statement too. And nothing reflects
light like a beautiful brown hue, so make
sure to add extra gloss with a glaze.”
Sam Villa (USA)
● ANDROGYNOUS UNDERTONES. “This look
is all about breaking the boundaries of
traditional brunette shades by bringing a
modern, editorial edge to rich chocolate
and mocha tones. I wanted to create something
that felt both timeless and rebellious
—strong yet playful, structured yet effortlessly
free. The cut is inspired by the 1980s
power aesthetic, with its boyish charm and
androgynous energy, but given a contemporary
softness with weightless layering and
free-flowing curls. I wanted the movement
to feel completely natural yet sculptural,
allowing the texture to be the focal point.
For the colour, I worked with a multidimensional
mocha palette, layering deep
espresso undertones with warm, goldenchocolate
accents to enhance the texture
and add richness. The goal was to create a
brunette that catches the light beautifully
- sophisticated yet completely wearable.
Fergal Doyle (UK)

●
Hair: Fergal Doyle / Make-up: Maddie Austin / Fashion: Anna Latham / Photo: Jack Eames
17E

hairdirection
Hair: Melissa Timperley & Sara Williams / Photo: Michael Young / Make-up Team: Sophie Frulli, Faye Cumberbatch, Emily Miller / Stylist: Taheed Khan
●
E18

● SOFTNESS, DEPTH, RADIANCE . “What
I love most about creating this look is
how it enhances the model’s natural
beauty while celebrating individuality.
As hairdressers, we have the gift to help
people feel their best, regardless of age,
gender, or background. With this image,
I wanted to do just that - letting the
model’s personality shine through, while
the warm, rich brunette tones bring
softness, depth, and radiance to her hair.
I also loved working with her natural
curls, shaping them to enhance their
movement and definition. It’s all about
creating beautiful hair that feels
authentic, effortless, and empowering.”
Melissa Timperley (UK)
■ MOCHA GOLD. “This look is all about
rich, glossy dimension and effortless style.
The colour is a decadent mocha brown,
a shade that exudes warmth and
sophistication. Syrupy golden highlights
dance through the hair, catching the light
like sunbeams on a summer afternoon.
The blend of mocha and gold is truly
irresistible, creating a multi-tonal effect
that’s both luxurious and natural.
Laurent Voisinet (France)
Artistic Direction: Laurent Voisinet & Pascal Latil / Hair: Laurent & Carole Voisinet &
Manon Voisinet / Make-up: Nidia Vieira / Styling: Noémie Devime
Photo & Retouching: Pascal Latil / PR: ELP Hair Production in association with: Wella
France / Stéphanie Bozonnet & Emmanuel Mandon
■
▲
Art Direction: Bruno Marc Giamattei / Cut: Alberto Di Domenico / Colour: Sevda Durukan
Photo: Jamie Blanshard / Styling: Ellen Spiller / Make-Up: Katie Moore / Products: JOICO
▲ UNDERSTATED ELEGANCE. With ‘Mocha
Mousse’ being announced as the Pantone’s
Colour of the Year, the rise in chocolate
shads has had a massive influence on stylists
who are looking to experiment with their
brunette clients. The interplay of light and
shadow creates a harmonious balance of
warmth and coolness, with undertones of
rich, creamy brunette to emphasise
dimension – a perfect shade for
understated elegance. ” Bruno Marc
Giamattei (UK)
◆ TURN UP THE SHINE. “Her hair had
never been coloured, so we decided on a
low commitment colour ideal for her
lifestyle. We wanted to turn up the shine,
smoothness and warmth. The result is a
deeper brown at the roots and warmer
lighter accents at the ends.”
Twylla James (USA)
Hair: Twylla James, Sam Villa Ambassador / Photo: Nico Nordstrom Obsidian
and Blush / Creative Director: Teresa Romero / Make-up: Tanya Ortega and
Leticia Tapia / Wardrobe: Michi Lafary Obsidian and Blush / Model: Gabrielle Tanner
◆
19E

hairinspiration
DESIGN &
Gary Kelly
DISABILITY
DISCOVER HOW DISABILITY HAS SHAPED
DESIGN, ART, AND CULTURE IN A GROUND-
BREAKING NEW EXHIBITION AT THE V&A.
DESIGN AND DISABILITY
celebrates the vibrant culture and
identity of disabled, deaf, and
neurodiverse communities, showcasing
their radical contributions to
design, art, architecture, fashion,
and photography from the 1940s to
today. This uplifting exhibition, held
at London’s V&A from 7 June 2025 -
15 February 2026, highlights how lived
experience and expertise have driven
the design of everyday objects, tracing
the political and social history of
design and disability. Explore disabilityfirst
practices, witnessing the powerful
work of disabled people and their
collaborators. Design and Disability
champions equitable and accessible
design, inspiring us all to strive
for design justice and a more inclusive
creative world.
‘Drag Syndrome’, by Scallywag
Fox (2020). © Scallywag Fox,
courtesy of the artist
more
more
Jewellery Becomes Law
by Ntiense Eno-Amooquaye.
2023, Intoart Collection.
©Ntiense Eno-Amooquaye.
Photo by Adama Jalloh
SCAN HERE to discover more about this
vibrant celebration of culture and identity.
E20

Rebirth Garments,
photo by Colectivo Multipolar
21E

JOSH LAMONACA SOPHIA HILTON HAYDEN CASSIDY
NICKY CLARKE OBE
CAL NEWSOME
LISA FARRALL
MARK HAYES
ERROL DOUGLAS MBE
SARAH LOUISE
KEANE
DESMOND
MURRAY
GIUSEPPE
STELITANO
JAMES
EARNSHAW
MARK LEESON
MICHAEL DOUGLAS
SALLY & JAMIE BROOKS
FRAZER WALLACE
JOSH & SOPHIE
GOLDSWORTHY
GUY
KLEINHAUS
DANILO
GIANGRECO
DANNY
ROBINSON
ALAN BEAK
JACK & THE WOLFE
ASHLEIGH HODGES
JUNIOR GREEN
TOM SMITH
ALEXIS THURSTON
NAOMI BROOKS
ROB WOOD
STACEY WRIGHT
PATRICIA DAVIS
ANDREW JOSE
SIMON SHAW
JJ SAVANI
CHARLES GRAY
STEPHEN DEBELLOTTE
ROBERT MASCIAVE
ANDREW BARTON
MICHAEL DAMIANO
JUDE TAYLOR
DEAN GLEESON
LUKE DOLAN
MARLON HAWKINS
COLIN MCANDREW
JUNIOR DIALACUTS
DAVID THURSTON ADAM SLOAN PAUL STAFFORD ROBERT EATON DARREL STARKEY TIA LAMBOURN MELVIN ROYCE LANE
PHIL JARMAN JAMES PARR MIKEL LUZEA STEVEN SMART JAMIE BENNY SAMANTHA CUSICK SUZIE MCGILL KAROLIINA SAUNDERS
PAUL DENNISON ANTHONY HUTTON CHRISSY LOTENERO AKIN KONIZI FRANCESCA WOOD BECKY SUTHERLAND TRACEY ANN SMITH
F.A.M.E TEAM PROJECT EXTEND PROJECT MEN & MEDIA PROJECT COLOUR PROJECT SASSOON PROJECT AFRO PROJECT X CLUBSTAR ART TEAM PROJECT SCOTLAND
PLUS MORE TO BE ANNOUNCED
International Media Partner
Professional Barber Products
INFORMATION CORRECT AT TIME OF PUBLICATION

HAIRCON
GLOBAL ARTISTRY • INSPIRING CONNECTIONS
SHAPING THE FUTURE
CREATIVITY
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HELPING HAIR
AND BEAUTY
PROFESSIONALS
THROUGH TIMES
OF HARDSHIP
Since 1836 the Hair & Beauty Charity has
helped those in our industry who have fallen on hard times.
Practical and financial support is available for hair, barber and
beauty professionals and their families - but we need you to help us
support those who need it most.
From mental health issues. escaping domestic abuse to an illness
or injury, there are many reasons why someone contacts us - and it
is our duty to help them in their time of need.
None of us knows when we will need help - one day it could be you.
Become a Charity Supporter
for just £20 per month
SUPPORT, FUNDRAISE,
SPONSOR or DONATE
HAIRANDBEAUTYCHARITY.ORG
@HBCHARITYUK

HAIR
TRENDS
The best of international hair looks
Il meglio della modacapelli internazionale
Le meilleur des tendances coiffure internationales
>>>
Die Top der internationalen Hair Looks
Lo mejor de la modacabello internacional

hairtrends
>>>
ENERGY

B UR ST
CAN YOU FEEL IT? A bold note rides the spring breeze. The rhythm shifts,
a thousand possibilities unfold, the scent of energy hangs in the air. Transformation
begins with the hair, now including men's styles with fresh proposals from
American Crew. Turn the page and discover your new look. Now’s time for change!
LA SENTITE? È una nota coraggiosa, che viaggia sull’aria primaverile.
Si cambia passo. Mille possibilità aperte, profumo di energia. La spinta al
cambiamento parte dai capelli. Anche al maschile, con le proposte by
American Crew. Sfogliate le pagine che seguono e scegliete il nuovo. Da subito!
RESSENTEZ-VOUS cette énergie ? Une note audacieuse flotte
dans l’air printanier. Le rythme change, mille possibilités s’offrent à vous.
La transformation commence par les cheveux, avec les nouveaux styles
masculins d’American Crew. À vous le changement !
FÜHLEN SIE ES? Eine kraftvolle Note belebt den Frühling.
Der Rhythmus ändert sich, tausend Möglichkeiten entfalten sich, der Duft von
Energie liegt in der Luft. Die Transformation beginnt mit dem Haar, auch bei den
Herren, mit frischen Ideen von American Crew. Jetzt ist es Zeit für Veränderung!
¿LO SIENTES? Una nota audaz flota en el aire. El ritmo cambia,
se despliegan mil posibilidades, la energía se percibe en el ambiente.
La transformación empieza con el cabello, con nuevas propuestas de American
Crew. Pasa página y descubre tu nuevo look. ¡Es hora de cambiar!
Hair & Products: American Crew

hairtrends
< >
Hair & Products: American Crew

hairtrends
Hair: Chetan Mongia
@Vision Blonde
Photo: Andrew O'Toole
Make-up: Kylie O'Toole
Styling: Kylie Brown

Hair: Sally Brooks
@Brooks & Brooks
Photo: Jack Eames
Make-up: Jo Sugar

hairtrends
Hair: Diana Carson
@Rainbow Room International
Photo: Michael Young
Make-up: Jak Morgan
Styling: Claire Frith

Hair: Fergal Doyle
Photo: Jack Eames
Make-up: Maddie Austin
Styling: Anna Latham

hairtrends
Creative Direction: Charles Harding
Hair: Marney Lian@Gritt London
Photo: Richard Miles
Make-up: Maddie Austin
Styling: Anna Latham

video
video
Hair: Sam Millard
Make-up: Sadie Jones
Cobelle Creative

hairtrends
Art Direction: Angelo Seminara
Photo: Andrew O’Toole
Make-up: Daniel Kolaric

Hair: Cos Sakkas@Toni&Guy
Photo: Jack Eames
Make-up: Lans Nguyen-Grealis

hairtrends
< >
Hair: Elle Page
Colour: M. Bazzoli & C. Henery
@Toni&Guy
Photo: Kevin Luchmun
Make-up: Kerry White & Jack Oliver
Styling: Borna Prikaski

hairtrends
Hair: Toni&Guy Australia Team
Photo: Milos Mlynarik
Make-up: Kelly Bowman
Styling: Jude McEwen

Hair: Lucia Siero@Toni&Guy
Photo: Kevin Luchmun
Make-up: Monnie K
Styling: Borna Prikaski

hairtrends
Elevate your look by breaking free!
Fai volare il tuo look. Liberati!
Élevez votre style en vous émancipant !
Befreien Sie sich durch einen neuen Look!
¡Rompe esquemas y eleva tu estilo!
video
Art Direction: Mia Carol
@Carol Bruguera
Photo: Ivan Raga
Make-up: Aina Aranda
video

hairtrends
Hair: Rush Artistic team
Photo: Jack Eames
Make-up: K. Mendiola & E. Whelan
Styling: Robert Morrison

video
video
Creative Direction: Gabin Ahmed
@Sebastian Professional
Hair: Medley Academy
Photo: Enzo Orlando
Make-up: Leah Hoffman

hairtrends
video
video
< >
Hair: Rick & Zoe Roberts
Photo: Richard Miles
Make-up: Roseanna Velin
Styling: Magdalena Jacobs

hairtrends
Hair: Giuseppe Manco
Photo: Liam Oakes
Make-up: Grace Hayward

Hair: Darja Laett@Toni&Guy
Photo: Dan Thomas
Make-up: Faye Bluff
Styling: Borna Prikaski

hairtrends

IS THE HAIR TREND 2025
Explore new trends with 3 distinct paths: born of knowledge,
playful image-making, & fearless experimentation.
Esplora le nuove tendenze attraverso 3 percorsi distinti:
conoscenza, immagine giocosa e sperimentazione
senza limiti.
Explorez de nouvelles tendances à travers 3 chemins :
celui du savoir, du jeu et de l'expérimentation sans peur.
Neue Trends auf 3 Wegen: auf Basis von Erkenntnissen,
spielerischer Bildgestaltung und mutigem Experimentieren.
Explora nuevas tendencias a través de tres caminos
distintos: el conocimiento experto, la creación de
imágenes lúdicas y la experimentación sin límites.
Hair: Italian Style Energy, Italian Style Framesi, Italian Style International
Photo: Karel Losenicky
Make-up: Silvia Dell’Orto
video
video
FRAMESI

hairtrends
Hair: Fergal Doyle
Photo: Jack Eames
Make-up: Maddie Austin
Styling: Anna Latham

Hair: Dexter Johnson@Toni&Guy
Photo: Kevin Luchmunn
Make-up: Monnie Kaur
Styling: Borna Prikaski

hairtrends
Hair: Marlon Hawkins
@Brooks & Brooks
Photo: Jack Eames
Make Up: Jo Sugar
Styling: Holly Bartley

Hair: David Corbett
Photo: Jack Eames
Make-up: Maddie Austin
Styling: Magdalena Jacobs

hairtrends
< >
Hair: Sam Elliot@Toni&Guy
Photo: David Mannah
Make-up: Kelly Mendiola
Styling: Borna Prikaski
Liujo@Hairkrone

hairtrends
Transparency: See the beauty within...
Trasparenza: scopri la bellezza interiore…
Transparence : captez la beauté intérieure...
Transparenz: Die Schönheit im Inneren ...
Transparencia: la belleza está dentro.
Hair: Ben Martin
Photo: Liane T Hurvitz
Make-up: Janice Wu
Styling: Simone Farrugia

video
video

hairtrends
Hair: Jean Louis David

Hair: Melissa Timperley
& Sara Williams
Photo: Michael Young
Make-up: S. Frulli,
F. Cumberbatch, E. Miller
Styling: Taheed Khan
video
video

hairtrends
Creative Direction: Charles Harding
Hair: Marney Lian@Gritt London
Photo: Richard Miles
Make-up: Maddie Austin
Styling: Anna Latham

Hair: Marc Antoni Artistic Team
Photo: Jamie Blanshard
Make-up: Katie Moore
Styling: Ellen Spiller
Products: Joico

hairtrends
SCARLETWAVE
A bold collection celebrating the world of cabaret - an iconic
symbol of French elegance and creativity through the ages.
Una collezione audace che celebra il mondo del cabaret:
simbolo iconico dell’eleganza e creatività francesi
attraverso il tempo.
Une collection forte célébrant l'univers du cabaret, symbole
de l'élégance à la française à travers les âges.
Eine mutige Kollektion aus der Welt des Kabaretts –
ikonisches Symbol französischer Eleganz und Kreativität
im Laufe der Zeit.
Una colección audaz que homenajea al cabaret, símbolo
eterno de la elegancia y creatividad francesa.
Hair: Intercoiffure France
Photo: Pascal Latil
Make-up: Stéphanie Joffroy
Styling: Crystel Pilone
video
video
INTERCOIFFURE FRANCE

hairtrends
video
video
< >
Art Direction:
Hiléna Neto@Viva La Vie
Photo: Jules Egger
Marc Antoni

hairtrends
Hair: Emma Simmons
Photo: Richard Miles
Make-up: Lauren Mathis
Styling: Anna Latham
Suzie McGill

Hair: Errol Douglas MBE
Photo: David Mannah
Make-up: Mikele Simone
Styling: Juliana Yao
Products: Uberliss
Hooker&Young

hairtrends
Hair: Olivia Binch
@Mark Leeson
Photo: Richard Miles
Make-up: Lauren Mathis
Styling: M&R

Hair: Cos Sakkas@Toni&Guy
Photo: Jack Eames
Make-up: Lans Nguyen-Grealis

hairtrends
DISCOVER MORE...
IN OUR HAIR GALLERY
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AVEC SA GALERIE D’IMAGES
ENTDECKE MEHR…
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DESCUBRE MÁS…
EN NUESTRA HAIR GALLERY
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WE CREATE SUCCESSFUL BUSINESS
OPPORTUNITIES THROUGH:
A PROFESSIONAL COMMUNITY
ONGOING PRODUCT INNOVATION
LATEST PROFESSIONAL TRAINING
COSMOPROF 2025 | PAVILION 32

procelebrity
50 YEARS
of Shear Genius
From salon floor to celebrity icon, Nicky Clarke’s
50-year journey embodies the artistry, innovation,
and star power of hairdressing at its finest.
Nicky‘s journey to hairdressing stardom
started with a fascination for the exciting
hairstyles of the Swinging Sixties. He trained
at the famous Vidal Sassoon academy
in London, learning the precise cutting
and innovative techniques that would become
his trademarks. At Sassoon, he absorbed
not just technical skills but also the
importance of understanding each client‘s
individual style. This training, combined
with his natural talent and ambition, paved
the way for his remarkable success. A
key moment in Nicky‘s career was the
launch of his own salon. His Mayfair salon
catapaulted Nicky as an independent
force in hairdressing, a bold statement of
ambition and a platform for his innovative
vision.
CRAFTING A SIGNATURE:
INNOVATION AND CELEBRITY STYLE
Nicky‘s technical prowess extended
beyond the classic techniques he learned
at Sassoon. He became a master of shape
and texture, pushing the boundaries of
traditional hairdressing with innovative
styles that captured the spirit of the times.
In the 1980s, his slicked-back ponytails
became a signature look, as did his
precision-cut bobs and the edgy buzz cuts
popularized by Annie Lennox, showcasing
his versatility and ability to tap into the
cultural zeitgeist. Perhaps most iconic
was his creation of the "big hair with black
roots" look, a bold and rebellious style
embraced by music icons like Cyndi
Lauper, Madonna, and Bananarama,
solidifying his status as a trendsetter. This
innovative approach quickly caught the
attention of celebrities seeking his unique
ability to transform their image. His work
with Princess Diana, creating elegant and
timeless styles, cemented his reputation
as the go-to stylist for royalty and A-listers
E76

Nicky Clarke and family at the
London premiere of the film
‘Mighty Morphin Power Rangers
- The Movie’. London, 16th July
1995. (Photo by Nicol/Mirrorpix)
Nicky Clarke takes part in Red Nose
Day 2003, in the studio on 14 March, 2003
in London. (Photo by Comic Relief)
English actress Patsy Palmer
has her hair cut by stylist Nicky
Clarke at Victoria railway station
in London, UK, 7th October 1996.
(Photo by Colin Davey)
Singer George Michael,
hairdresser Nicky Clarke and
model Sophie Dahl during an AIDS
charity fashion show at the Hilton
Hotel in London, September 1998.
(Photo by Dave Benett)
Nicky Clarke during
The 6th Annual White Tie & Tiara
alike. From red carpets to magazine covers, Nicky‘s influence
on celebrity style was undeniable.
SHAPING THE INDUSTRY
Nicky‘s influence extends beyond the salon chair, as
evidenced by his involvement in developing successful hair
care brands like Frizz Ease, demonstrating his understanding of
both professional and consumer needs. His contributions to
the industry, from inspiring countless stylists to elevating the
public perception of hairdressing, solidify his legacy as a true
visionary. As he celebrates 50 years in the industry, Nicky
Clarke continues to shape the world of hair, leaving an indelible
mark on both the craft and its culture.
Photo via Getty Images
Ball to Benefit the Elton John Aids
Foundation in association with
Chopard - Garden at Sir Elton John
Residence in Windsor, United
Kingdom. (Photo by Harry Nicholls/
WireImage for Chopard)
(L to R) Nico Clarke, Kelly
Simpkin, Cecee Clarke and Nicky
Clarke attend the Hamleys VIP
Christmas Party on November 7,
2024 in London, England.
(Photo by Max Cisotti/
Dave Benett for Hamleys)
Photo via Getty Images
.Nicky Clarke,
hairdresser to the rich
and famous.
(Photo by Martin Keene
- PA Images/PA Image)
77E

prostrategy
CHALLENGING
An NHBF report reveals our sector’s economic struggles. Price hikes &
budget impacts are creating a rough terrain for hair & beauty businesses.
Gary Kelly
The latest report from the National Hair & Beauty Federation
(NHBF) paints a stark picture of a sector grappling with
significant economic challenges. While a slow and steady
recovery is underway, businesses continue to navigate a
landscape marked by rising costs and reduced profitability. The
report highlights a concerning trend: a growing number of salons
and beauty establishments are struggling to stay in the black,
with many just managing to break even. This precarious
financial position has forced an overwhelming majority of
businesses to contemplate or implement price increases, signalling
a critical need to adjust to escalating operational expenses.
Workforce dynamics
shift as businesses
explore alternative
staffing models.
The report underscores
the importance of
addressing the skills
crisis and supporting
apprenticeships.
BUDGETARY IMPACTS AND STAFFING REALITIES
The Autumn Budget’s implications have added another layer
of complexity, with businesses anticipating the necessity to
curtail apprenticeship opportunities, reduce staffing levels, and
decrease investment. Alternative staffing models, including a
shift towards self-employment or hybrid arrangements, are
being explored as businesses seek to adapt to the changing
economic climate. Alarmingly, a significant portion of businesses
are considering downsizing to ensure their survival.
KEY CHALLENGES:
• Price Pressures: Businesses must raise prices due to
rising operational costs.
• Budgetary Impact: Reduced apprenticeships and
staffing levels threaten sector growth.
• Skills Gap: Low recruitment intentions exacerbate the
existing skills crisis.
E78

LANDSCAPE
NAVIGATING THE SKILLS CRISIS AND FUTURE OUTLOOK
Recruitment intentions remain muted, exacerbating the skills
crisis outlined in previous NHBF reports. The lack of experienced
staff and reduced apprenticeship starts pose a substantial
threat to the sector’s future. With businesses adopting a
cautious outlook, growth intentions have diminished, and a
growing number are facing the difficult decision to downsize.
The NHBF is advocating for enhanced apprenticeship support to
address the skills gap and ensure the sector’s long-term
sustainability. Despite these challenges, the sector remains
resilient, with businesses demonstrating a commitment to
adapting and innovating in the face of adversity.
The NHBF encourages industry members to collaborate, share
best practices, and support one another through these
challenging times. Proactive strategies and a focus on longterm
sustainability are essential to ensure the continued
success of the hair and beauty sector.
〉〉〉 Navigate the challenges facing the hair and beauty
sector. Discover solutions and expert advice are always
available to industry professionals at www.nhbf.co.uk
“Rising operational costs force businesses
to consider price hikes. The NHBF report
highlights the sector’s financial fragility
and the need for strategic adjustments.”
Images courtesy of the NHBF and via Getty Images
79E

SA
prodossier digital
LON
SO
Social media has revolutionised
hairdressing. Discover how to
transform your salon and inspire
clients with its power.
CIALSGary Kelly
E80

In today’s interconnected world, social media
has become an indispensable tool for creative
professionals. For hairdressers, it’s no longer
just about showcasing finished looks; it’s about
building a digital brand that reflects your unique
artistry and connects with your ideal clientele.
From captivating imagery that inspires to behindthe-scenes
glimpses that build trust, social
media empowers you to redefine your salon
experience and elevate your craft to new heights.
>>>
81E

prodossier digital
CULTIVATING A COMMUNITY
Social media isn’t just a platform
for self-promotion; it’s an opportunity
to cultivate a community around
your brand. By sharing your passion,
interacting with your followers,
and showcasing the diverse talents
of your team, you can create a
sense of connection and build lasting
relationships. Engage with your
audience, respond to comments,
and use your platform to inspire and
educate. This authentic engagement
will not only attract new clients
but also foster loyalty among
existing ones.
A SHARED JOURNEY
OF INSPIRATION
Social media serves as a dynamic
hub for inspiration, where trends
emerge, techniques are shared,
and the boundaries of hair artistry
are constantly pushed. By exploring
and sharing the latest trends,
showcasing diverse styles, and
celebrating individuality, you can
empower your clients to embrace
change and step outside their
comfort zones. From mood boards
and colour palettes to behindthe-scenes
glimpses of your creative
process, social media provides
a platform for collaboration and
shared inspiration.
The following case studies
demonstrate how four successful
salon owners are harnessing
the power of digital platforms
to elevate their craft and build
thriving businesses.
TIM SCOTT-WRIGHT at The Hair Surgery
”At The Hair Surgery, social media isn’t just about posting great hair (though
we do plenty of that!): it’s about building a real connection with the people
who follow us. It's our way of sharing what we love, keeping our clients
in the loop, and creating a space where everyone
feels part of the journey. We use our platform to
educate and inspire, whether it's breaking down
the latest hair trends, showing off the services we
offer in the salon, or giving expert advice. We want
our clients to feel confident, informed, and excited
about their hair. But it's not all just business, our
team is at the heart of what we do, and we love
to let that shine through. Whether it’s a funny
behind-the-scenes moment, a daft team selfie, or a
bit of classic salon banter, we make sure there’s plenty of personality in our
posts. Because The Hair Surgery isn’t just a salon, it's a place where people
feel welcome, valued, and part of something special. We chat with our
followers, respond to comments, and genuinely enjoy interacting with the
people who support us. It’s this kind of connection that keeps clients coming
back, and it’s what makes our community feel like family.“
MELISSA TIMPERLEY
Owner of Melissa Timperley Salons in Manchester
“Social media is the perfect way to showcase your business, with
zero cost. I always think of my platforms as a window into my
business and a way of speaking to potential clients. Think about
why a client would choose you over your competition, then use
social media to shout about this. Showcase your best work, highlight
your retail products, talk about your service menu. Encourage your
clients to tag you in content they capture – every time your business
is shared, you are reaching new audiences that can translate to
new customers. And don’t just stick to hair transformations – show
off your salon space, highlight your retail products, talk about your
service menu. I love to see those glimpses into real salon life,
like the consultation process or team meetings – Instagram loves
authentic content right now, so don’t overthink it. While you are
trying to grow your social presence, don’t neglect your existing
followers. Instagram is ideal for sharing new services and retail
products, so let your clients know what’s new and how it could
benefit them. Engagement is essential for a successful social
presence, so share information which starts a conversation, or
encourages input: What trends are your clients loving right now,
what are their biggest hair concerns, how do they style their hair at
home? Respond to their questions and use their requests to shape
the direction of your content. Most of all, try to have fun with it!”
E82

ROBBIE LYONS
Rainbow Room International
”Social media is the biggest free
marketing tool in the world. In
my role in the Rainbow Room
International Academy, social media
is my main focus digitally, I deal with our brand platforms
and ensure we are engaging and connecting on the correct
level at all times. We want to show off our full team, salons
and potential to not only current followers but those we
wanted to reach and entice into our world of hair. Together,
we came up with different ways to interact and engage both
with local businesses and also show-case the best of our
brand, using the grid and highlights to firstly create our brand
‘profile.‘ We focused on showcasing the salons and interiors
via our stories, highlighting them and ensuring our clients
had access to view at any given time. With social media
dubbed the new websites, it was important that we kept
these as visible as possible so clients could envisage the
space before they visited – this makes them more
comfortable. Likewise we have folders/highlights for the
salons to showcase their niches and key services. As social
has evolved, we have introduced engaging reels and videos
from each of the salons, alongside hair pictures and offers.
We use our social media more to engage and interact with our
clients. We know clients want to see and get to know a team
before they visit somewhere, therefore showcasing our teams
and their personalities for us has been a win-win situation.”
The Hair Surgery
Gritt London
For hairdressers, it’s not just
about showcasing finished looks,
but building a digital brand that
reflects your unique artistry and
connects with your ideal clientele.
Rainbow Room International
Melissa Timperley Salons
MARNEY LIAN at Gritt, London
“Social media is like your salon’s shopfront, but instead of just attracting passersby, it connects you
with a whole community. At Gritt London, we don't just post pretty pictures – we tell a story, share our
personality, and celebrate hair. It’s about showing the real energy of the salon, from transformations
and trend-led colour work to those little behind-the-scenes moments that make people feel part of
something. Engagement is key. It’s not just about throwing content out there; it’s about starting
conversations. We always respond to comments, share our clients’ selfies, and ask questions
that get people talking. Instagram and TikTok in particular are powerful tools to spark interest
and inspire people to try something new. The trick is to keep it authentic. Clients and
followers love to see personality – the quirks, the laughs, the passion behind
what we do. And consistency is everything. If you want to grow your audience,
you've got to be present. Whether it's a stunning balayage or a treatment
that brings hair back to life, we make sure our content reflects the
quality and creativity we bring to every client with a clear, consistent
look that reflects our brand. At the end of the day, social media isn’t
just a marketing tool – it’s a way to connect, inspire, and build trust.
That’s what grows your brand and turns followers into clients.”
83E

procelebration
FORWARD
FOCUS
Wella RED Business Network Live
ignited inspiration and empowered salon
professionals for a transformative and
successful 2025 event in Manchester.
Wella RED Business Network Live,
a 27-year tradition for the Wella
family, reinvented itself this year
with a dynamic format precisely
tuned to today’s challenging
business landscape. Tatiana Suvorova,
Wella’s UK & Ireland leader, greeted
260 attendees who journeyed to
Manchester’s Kimpton Clocktower
Hotel for this pivotal two-day
gathering. “The year 2025 heralds
significant change, and we are all
discovering innovative methods of
engagement,” Tatiana declared,
setting the tone for the event.
“We’ve convened not only to
address the present moment but
also to strategically prepare for the
E84

future that lies ahead of us,” she
continued, underscoring the event’s
forward-thinking focus. This year’s
RED Business Network Live was
brimming with impactful business
content designed to confront current
realities head-on. The core objective,
she emphasized, was to equip
attendees with the essential tools
required to navigate the coming year
and achieve resounding success.
7 OUTSTANDING SPEAKERS
The two-day event featured
entrepreneurs and experts who
shared insights and experiences
through engaging storytelling,
providing attendees with valuable
knowledge and inspiration for their
own business journeys. Also
incuded was a dynamic business
panel discussion, featuring prominent
industry leaders who fearlessly
tackled the most pressing challenges
facing businesses today.
Wella RED Business Network Live
2025 delivered a wealth of
inspiration and practical strategies
to empower salon owners for the
year ahead. Attendees departed
with a treasure trove of key
insights, feeling invigorated and
ready to conquer any challenge.
This event unquestionably solidified
its position as the essential
networking opportunity, providing
salon professionals with the tools
and connections they need to
thrive in the ever-evolving world of
hair. The overwhelming feeling was
one of exhilaration and gratitude
for an event that truly delivered on
its promise.
Some of the outstanding inspirational speakers at this year’s Wella RED BNL
in Manchester (clockwise from top left): Mark Edwards, Nick Fry, Cassandra
Stavrou, Dave Fishwick, Adrian Webster and Lee Warren.
more
more
CLICK HERE for the full BNL story and
more info about the guest speakers!
85E

proevents
Some of the most interesting and important
UK & International news, education &
events from the world of hairdressing.
KAO SALON DIVISION
Goldwell Unveils GCA Art Team
Goldwell
proudly introduces
its new
and exclusive
GCA Art Team,
powered by
the creative genius of Mark Leeson. This
unique, by-invitation-only opportunity
brings together the Global Creative
Awards Bronze, Silver, and Gold winners.
This bespoke experience offers unparalleled
support to talented stylists on their
creative journey beyond the competition.
NATIONAL HAIR & BEAUTY
FEDERATION
Survive & Thrive Stakeholder Event
The National Hair &
Beauty Federation
(NHBF) successfully
hosted the Survive
& Thrive Stakeholder
Event, bringing together key industry
leaders. The event featured insightful panel
discussions which focused on the economic
landscape, examining the up-coming 2025
wage and business rate changes and their
impact on our industry.
E86
SASSOON ACADEMY
Iconic Heritage Cuts
The Sassoon Academy Heritage Course
is a unique four-day programme that
offers hair professionals the rare opportunity
to master the iconic Sassoon haircuts.
These were the very styles that
revolutionised the hair industry in the
1960s and 70s. Developed by Vidal
Sassoon, these geometric cutting techniques
remain the foundation of modern
precision haircutting. This course will give
hairstylists the skills to recreate legendary
looks that have inspired generations.
SCAN HERE
to learn more!
HAIR EDUCATION
KH Hair on the Power of
Apprenticeships
In the run up to
National Apprenticeship
Week earlier
this year, KH
Hair revealed that
every single one of its 27 franchisees/salon
owners began their careers as an apprentice
with the group. KH Hair is synonymous
with the provision of exceptional, forwardthinking
training, taking raw and helping
train and develop young people for a successful
career in hairdressing.
SCHWARZKOPF
PROFESSIONAL
Shaping Future in The
Philippines
Renowned hair educator
Debbie G partners with
Schwarzkopf Professional’s
Shaping Futures programme
in the Philippines. She
hosted a Sassoon Seminar
on March 31st at the Sassoon Academy on
Greek Street. This inspiring evening, raised
funds for the 15-year-old initiative, while
offering creative insights as Debbie
showcased her signature style.

ALFAPARF MILANO
Partinership with Project
Scotland
A spark of Italian flair is igniting Scottish
hairdressing! Alfaparf Milano, the
powerhouse of Italian salon innovation,
has joined forces with the Fellowship for
British Hairdressing‘s Project Scotland.
This dynamic partnership promises to infuse
fresh energy and cutting-edge techniques
into the Scottish hairdressing
scene, empowering local talent to reach
new heights.
JOICO
Kate Hudson Global Celebrity
Spokesperson
Joico’s commitment
to innovation
and
accessibility
has empowered
individuals
to experience
salon-quality
results from
the comfort of
their homes.
This dedication to client-centric solutions
has solidified Joico’s position as a leader
in the haircare industry. Now, as they celebrate
their 50th anniversary, Joico is
embarking on an exciting new chapter,
welcoming a Global Celebrity Spokesperson
who embodies the very essence of the
brand: Kate Hudson.
INTERCOIFFURE WORLD
CONGRESS
Landmark Event Across 3 Days
Hamburg hosts the Intercoiffure World
Congress, May 31 - June 3 2025, marking
Intercoiffure’s 100th year. This landmark
event features three days of fashion,
trends, and inspiration, including shows
and keynotes. Attendees will connect
with global colleagues. Intercoiffure, with
2500+ salons across 48 countries, is the
premier association of elite hairdressers.
Scan the QR Code
to discover more.
YAT 2025 ANNOUNCED
Next Generation of
Hairdressing Talent
Schwarzkopf Professional introduces its
Young Artistic Team (YAT) for 2025 – a
group of up-and-coming and extremely talented
young hairdressers from across the
UK and Ireland. During the year-long programme,
their mentor will be UK Ambassador,
Suzie McGill. They will develop
their skills, explore new creative possibilities
and gain invaluable industry experience
at shoots, events and much more.
HAIRCON
O2 Manchester,
22 – 23 June 2025
HairCon presents a fresh approach to hair
industry events, gathering leading brands
for a weekend of creativity, education, and
networking. Attendees can expect a range
of experiences, including stage shows,
brand demonstrations, panel discussions,
and evening entertainment. The event
aims to foster connections and business
opportunities within the professional hair
and barbering community. Organizers
emphasize a focus on innovation and
shaping the future of the industry.
Visit the HairCon
website for more
information!
FRESHA
AI-Powered Defence to Help
Reduce Fraud Risk
Fresha is accelerating its global expansion
while reinforcing its position as the safest
and most secure platform on the market. In
just six months, Fresha’s proprietary AI-
Powered Defence and Machine Learning
technology has reduced fraud by an incredible
99%, preventing fraudulent transactions
from affecting businesses and clients.
KEUNE
Session Stylist Program
Announced
Keune expands its support
for hair professionals with
a new Session Stylist Program.
This initiative offers
bridal, backstage, and education
stylists a valuable
partnership, providing access
to premium products and educational
benefits designed to foster growth and
elevate their businesses.
87E

Il perfetto
equilibrio
fra scienza
e natura

The perfect
balance of
science
and nature
Actyva was created to enhance the artistry and
professionalism of hairdressers with targeted tools
and advanced solutions, elevating their mastery
to new levels of excellence. Today, it has found a
great partner in nature. For this reason, the
Kemon Open Lab was founded, a true ‘open-air
laboratory’ in the heart of Umbria, Italy, which in
becoming the beating heart of the Kemon group’s
research and development, has given new life to
Actyva. This highly specialised product range is
able to tackle every hair need through
meticulous product specifications as well as
advanced testing.
The Actyva product range is also enhanced by
the artistic and creative input from Kemon Global
Art Director, Angelo Seminara, who has created
a range of images of rare beauty with an essential
style in perfect harmony with the natural
elements.
“ When we talk about natural
beauty, we are referring to
effortless elegance and refined
sophistication. The goal is to
enable women to enjoy versatile
looks while respecting the beauty
and naturalness of their hair.”
A. Seminara

more
more
Scan the QR Code,
to find out more.
At the
heart of
beauty
A comprehensive, versatile range, created to
respond to every requirement: styling products that
guarantee total creative freedom, care products to
nourish and boost the hair’s natural beauty, plus a
wide selection of nuances for bright, lasting colour
that helps maintain hair health. Each product is
a gift of nature from its very roots, offering you the
opportunity to connect with the essence of beauty
in its purest form.

“ I wanted to convey a
cheerful and sunny
concept: women playing
in sunlit fields and
embracing the warmth
of summer. It’s a vision
that reflects the essence
of the Actyva woman:
radiant, free-spirited and
naturally beautiful.”
A. Seminara

1
2/23
www.esteticapolska.pl
Published under license from Estetica,
EDIZIONI ESAV Srl, Turin/Italy
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JOI(CODE) #117
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QUALITY PRODUCTS TURN
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KEY BENEFITS
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E94

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• NEW! Supershine Hydrating Shampoo & Supershine
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UK EDITION
Estetica UK Edition, n. 154 - Since 1991 - N.1 Spring 2025
Ad Index
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