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2/25<br />

Vol. 39 •<br />

31377<br />

ISSN 0932-2744<br />

Sustainable Packaging for<br />

Navigating the Future<br />

<strong>food</strong> Alternative <strong>Marketing</strong> & Proteins <strong>Technology</strong> • April <strong>2025</strong><br />

of Chocolate<br />

AI in Confectionery<br />

Production<br />

IFFA <strong>2025</strong> - <strong>Technology</strong><br />

for Meat and More


What is<br />

IFT FIRST<br />

IFT FIRST means Food Improved by Research, Science, and<br />

<strong>Technology</strong> and it’s THE premier annual <strong>food</strong> system event.<br />

Registration Opens in March<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong>


Editorial<br />

A Super<strong>food</strong> for Nerves and Well-being<br />

Many people are convinced that<br />

chocolate makes them happy. I may<br />

possibly be one of them. Chocolate is<br />

sometimes known as nerve <strong>food</strong>. The<br />

slightly stimulating effect of cocoa<br />

comes from the plant substance<br />

theobromine, the “caffeine” in cocoa. It<br />

has a stimulating effect on the nervous<br />

system and boosts circulation. The<br />

secondary plant substances, the<br />

flavanoids, in cocoa are also said<br />

to have blood pressure-lowering<br />

properties and a positive effect on<br />

the blood vessels. Cocoa is also said<br />

to make you happy. This is due to<br />

the amino acid tryptophan, which is<br />

converted into the happiness hormone<br />

serotonin in the brain.<br />

As I tried to find out more about this<br />

so-called super<strong>food</strong>, I came across<br />

the IPD in Germany. The Import<br />

Promotion Desk (IPD), a project of the<br />

German Federal Ministry for Economic<br />

Cooperation and Development<br />

(BMZ), supports cocoa producers<br />

from Ecuador, Colombia, Peru, Ivory<br />

Coast, Ghana and Madagascar. “In<br />

the current demand situation, there<br />

are great opportunities in direct trade<br />

with cocoa producers”, says María<br />

Paula Gomez, expert for sourcing +<br />

markets at IPD. “The current cocoa<br />

supply is characterised by poor<br />

harvests, increased demand and rising<br />

cocoa prices. New sources of supply<br />

and direct purchasing from small and<br />

medium-sized producers can be an<br />

alternative to the usual trade with<br />

international trading companies.”<br />

Other fascinating background info to<br />

chocolate production made me value<br />

the end product just a little more:<br />

the cocoa tree grows in warm and<br />

humid regions south and north of the<br />

equator in a cocoa belt around the<br />

globe. The farmers closely control<br />

the fermentation process so that the<br />

beans reach the optimum degree<br />

of fermentation. A speciality of<br />

Ghanaian cocoa, for example, is that<br />

it is traditionally fermented under<br />

banana leaves for five to seven days.<br />

Among other things, this method<br />

gives it its special flavour and sets it<br />

apart from less fermented varieties.<br />

After fermentation, the beans are<br />

dried. Only then are they ready for<br />

roasting.<br />

During further processing, the beans<br />

are ground in special cocoa mills. This<br />

melts the cocoa butter in the beans and<br />

produces a liquid cocoa mass, which<br />

is the starting product for chocolate.<br />

If the cocoa mass is deoiled, cocoa<br />

butter is obtained. At the same time, a<br />

Ian Healey<br />

Editor-in-Chief<br />

press cake is produced which can be<br />

further processed into cocoa powder.<br />

The flavour of cocoa can vary greatly<br />

depending on the type of cocoa and how<br />

it is processed. Cocoa can have earthy,<br />

fruity, nutty or floral flavours. The flavour<br />

is based on plant genetics, climatic<br />

conditions, soil conditions, but above<br />

all on the various stages of processing -<br />

fermentation, drying, roasting.<br />

My next bite will certainly be a more<br />

conscious one. My happiness is a long<br />

process and I am grateful to those who<br />

make it possible.<br />

Cheers<br />

HYGIENIC SECURE<br />

Discover our outstanding new vacuum<br />

industrial bowl cutters for your outstanding products.<br />

Made in Germany!<br />

I F F A 2 0 2 5<br />

If you like it – subscribe!<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • December 2024 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April 3<strong>2025</strong><br />

www.kgwetter.de<br />

H A L L 8 . 0 ,<br />

B O O T H D 9 6


Contents<br />

Subscribe now…<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> April <strong>2025</strong><br />

3 Editorial<br />

42 Impressum<br />

Ingredients<br />

PetFood PRO magazine wants to<br />

emphasize the high level of quality<br />

and care in the production of pet <strong>food</strong><br />

through the choice of ingredients, the<br />

choice of technology and the choice<br />

of packaging materials.<br />

International Magazine September 2022 ISSN 2628-5851<br />

<strong>Technology</strong> & <strong>Marketing</strong> 3/22<br />

10 Navigating the Future of Chocolate:<br />

New Ingredient Partnership<br />

12 Europe Turns Green: Avocado Consumption Reaches<br />

New Heights<br />

14 Key Ingredient Formulated into a Functional Drink,<br />

Shows Rapid and Lasting Effects on Skin Hydration<br />

and Radiance<br />

16 Mastering Batters and Breadings: Meeting Consumer<br />

Demand for Taste, Texture and Clean Label<br />

18 Fuelling Future Food & Beverage NPD<br />

Processing<br />

20 Groupe Minoteries and Hosokawa Alpine: Protaneo<br />

Plant-Based Mince wins innovation Award<br />

22 Continuation of the Strategy Requires Organizational<br />

Structure Development New Management Team at<br />

Handtmann Processing<br />

24 HPP: The New Trends and Applications Shaping the<br />

Future of High Pressure Processing<br />

28 The Colorful World of Sweets: Compact System<br />

Consisting of 12 Individual Pumps Meters flavors and<br />

Volorants with a Viscosity of up to 3,000 cps<br />

31 AI-Supported Confectionery Production<br />

Ingredients: Plant-Based Food, Black Soldier Flies, Fibers and Ce lulose, Grain Acceptability<br />

Processing: Wet Pet<strong>food</strong> Processing, Quality Control, Heat Exchangers, Mixing<br />

Packaging: Pouches and Alutrays, No Waste, Weighing Investment<br />

Packaging<br />

6 Innovative, Sustainable Packaging Solutions for<br />

Alternative Proteins<br />

38 Paper Packaging for Panda Milk Chocolate<br />

<strong>Technology</strong> & <strong>Marketing</strong><br />

www.pet<strong>food</strong>pro-mag.com<br />

Departments<br />

34 IFFA <strong>2025</strong> Preview<br />

40 Vita<strong>food</strong>s Europe <strong>2025</strong><br />

41 Calendar of Events<br />

42 Index


<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong><br />

Vol. 39 • 31377<br />

ISSN 0932-2744<br />

Sustainable Packaging for<br />

Alternative Proteins<br />

Navigating the Future<br />

of Chocolate<br />

AI in Confectionery<br />

Production<br />

2/25<br />

IFFA <strong>2025</strong> - <strong>Technology</strong><br />

for Meat and More<br />

Cover:<br />

Alternative proteins are part of the major<br />

current <strong>food</strong> trends. The reasons for<br />

consumers to reduce meat are many,<br />

but include sustainability aspects, such<br />

as environmental protection. Thus it<br />

makes sense that plant-based <strong>food</strong>s are<br />

packaged in a sustainable way. A number<br />

of innovations for alternative proteins<br />

have recently emerged that are designed<br />

to provide optimal product safety and<br />

to prevent <strong>food</strong> waste, whilst being as<br />

resource efficient as possible.<br />

Our Cover Story starts on page 6.<br />

Photo: Sealpac International<br />

Come for the world’s<br />

nutraceutical event<br />

Stay for the<br />

world-class location<br />

Ingredients: Chocolate Indulgence<br />

An innovative approach in the chocolate market will deliver significant<br />

environmental benefits, reducing carbon footprints,<br />

land use and water consumption, as verified by third-party life<br />

cycle analysis. A new partnership will expand indulgence offerings<br />

with innovative products beyond traditional cocoa- and<br />

nut-based products. This strategic collaboration will provide<br />

customers with greater flexibility and also reinforce a long-standing<br />

commitment to sustainability. The full story is on page 10.<br />

Experience Vita<strong>food</strong>s<br />

Europe in Barcelona<br />

Your favourite nutraceutical event is now<br />

bigger than ever, with more products, more<br />

exhibitors and more networking than ever<br />

before.<br />

20-22 May <strong>2025</strong>, Barcelona<br />

Vita<strong>food</strong>s.eu.com<br />

Processing: AI in Confectionery<br />

When we think of artificial intelligence, we imagine a futuristic,<br />

digital world. To make meaningful use of AI, a realistic picture of<br />

the possibilities and limits is extremely important. A confectionery<br />

machine, for example, produces a large amount of data.<br />

It is already possible to continually record process data in the<br />

mould flow and to evaluate this. However, it is still not currently<br />

possible to make efficient use of the complete data – which is<br />

where greater opportunities offered by AI come into the picture.<br />

See page 31.<br />

Events: IFFA <strong>2025</strong><br />

The meat and protein processing industry is facing major<br />

challenges. Pressure on prices, a wide range of products and<br />

the ongoing shortage of skilled labor call for efficient working<br />

practices if the industry is to remain competitive globally.<br />

Increasing automation and innovative technologies such as<br />

artificial intelligence and robotics represent potential solutions.<br />

The upcoming fair IFFA - <strong>Technology</strong> for Meat and Alternative<br />

Proteins, will show what is already possible and demonstrate<br />

the needs<br />

<strong>food</strong><br />

for<br />

<strong>Marketing</strong><br />

the future.<br />

&<br />

Read<br />

<strong>Technology</strong><br />

page 34<br />

• February 2016 5


Cover Story<br />

Innovative, Sustainable Packaging<br />

Solutions for Alternative Proteins<br />

From niche product to standard in many households<br />

Booming market<br />

Alternative proteins are among the<br />

major current <strong>food</strong> trends. The size of<br />

the global plant-based meat market<br />

was valued at approximately € 6.6<br />

billion in 2023 and is expected to grow<br />

at a compound annual rate of 19.4%<br />

from 2024 to 2030 (source: https://<br />

www.grandviewresearch.com/industryanalysis/plant-based-meat-market).<br />

This mainly stems from the large<br />

number of flexitarians, people that at<br />

least occasionally try to do without<br />

meat. Important reasons for changing<br />

their eating habit are animal welfare, the<br />

positive impact on the environment and<br />

slowing down climate change. As such,<br />

it makes sense that the packaging of<br />

plant-based <strong>food</strong>s also adheres to the<br />

critical eye of these consumers with<br />

regard to sustainability.<br />

Packaging specialist SEALPAC, global<br />

supplier of high-tech traysealers and<br />

thermoformers, has been dealing with<br />

this question intensively for a long<br />

time. As Marcel Veenstra, <strong>Marketing</strong> &<br />

Communications Manager at Sealpac<br />

International explains: “In designing<br />

sustainable solutions, it is important<br />

not to forget the original function of<br />

packaging, which is to protect the<br />

product to keep it fresh for longer. By<br />

contributing to less <strong>food</strong> waste, we also<br />

support the environment. This is why<br />

our motto can only be: as little plastic<br />

as possible, as much as necessary”.<br />

Under this motto, in close cooperation<br />

with customers and material suppliers,<br />

a number of innovations have recently<br />

emerged for alternative proteins that<br />

are designed to provide optimal product<br />

safety and to prevent <strong>food</strong> waste, whilst<br />

being as resource efficient as possible.<br />

TraySkin®<br />

A true innovation, and only recently on<br />

the market at Migros in Switzerland,<br />

are plant-based eggs made of soy<br />

proteins. They keep up with the<br />

hen‘s egg in terms of appearance,<br />

but are particularly sensitive. Here,<br />

TraySkin® technology developed by<br />

SEALPAC offers reliable protection.<br />

Furthermore, each product is<br />

individually sealed with SEALPAC‘s<br />

OnTrayCut system, which was<br />

specially developed for the vacuum<br />

skin packaging process. In this way,<br />

each of the ‘eggs’ is well protected<br />

and retains its freshness over the<br />

entire shelf life. Rico Ménard, Head of<br />

Packaging Development at the Swiss<br />

manufacturer Micarna SA, explains:<br />

“The best packaging is the one that<br />

offers optimal product protection<br />

and at the same time minimal use of<br />

materials”.<br />

eTray®<br />

Together with Jaun Neoform GmbH,<br />

SEALPAC launched a plastic-reducing<br />

tray for Modified Atmosphere<br />

Packaging on the market, which<br />

is perfectly suited for plant-based<br />

products, such as vegan minced meat<br />

or cevapcici. This so-called eTray®<br />

consists of a cardboard base that<br />

can be printed on both sides. It has a<br />

thin plastic inlay that purely provides<br />

the sealing and barrier function.<br />

This stable and reliable tray reduces<br />

the plastic content by up to 40%<br />

compared to conventional trays. After<br />

use, the cardboard base and plastic<br />

inlay are easily separated to allow for<br />

sustainable disposal and recycling.<br />

FlatSkin®<br />

The FlatSkin® system also offers less<br />

plastic and more fiber. Products like<br />

plant-based burgers or steaks are<br />

skin packaged onto a flat cardboard<br />

carrier, which is laminated with an<br />

ultra-thin polymeric layer. This means<br />

that those products can be presented<br />

in a visible and attractive way, even<br />

if displayed in a vertical position at<br />

retail. The liner can afterwards easily<br />

be removed from the cardboard<br />

carrier by means of a special peel<br />

tab, to allow for separate disposal<br />

and recycling. This makes FlatSkin®<br />

highly convincing from an ecological<br />

point of view. In addition, the ability<br />

to print the cardboard carrier on both<br />

sides opens up excellent branding<br />

opportunities and makes it possible to<br />

provide consumers with information<br />

about the product, packaging and its<br />

disposal.<br />

FlatMap®<br />

Renewable materials and plenty<br />

of room for communication, that<br />

is what characterizes FlatMap®, a<br />

perfect solution for packaging of<br />

vegan cold cuts. As with FlatSkin®, a<br />

flat cardboard carrier laminated with<br />

an ultra-thin layer of plastic is used.<br />

The product is sealed under modified<br />

atmosphere with a highly transparent<br />

top film, which can be easily removed<br />

from the cardboard. Afterwards, the<br />

6 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong>


Cover Story<br />

film can be placed over the product<br />

again, where the edges are pressed<br />

against the carrier to provide excellent<br />

reclosability. Due to the tight-fitting<br />

top film, the packaging contains less<br />

oxygen than conventional packaging<br />

systems, which prevents the product<br />

from drying out. After use, it is<br />

possible to completely separate the<br />

plastic and cardboard components,<br />

therefore allowing full recyclability of<br />

these materials.<br />

EasyLid®<br />

In the delicatessen segment,<br />

trays with reclosable lids are well<br />

established, offering both product<br />

protection and convenience. They<br />

create a safe and attractive solution<br />

for vegan spreads, such as hummus<br />

or guacamole. Today, the EasyLid®<br />

system, developed by SEALPAC in<br />

close cooperation with Naber Plastics<br />

in The Netherlands, makes it possible<br />

to create a lid functionality without<br />

requiring an actual snap-on lid. This<br />

solution combines an injectionmoulded<br />

tray, produced by Naber<br />

Plastics, with a unique tray-sealing<br />

technology by SEALPAC.<br />

The tray has a common sealing<br />

edge, as well as an additional ring. A<br />

peelable seal is applied to the regular<br />

sealing edge, whereas the additional<br />

ring is hermetically sealed in the<br />

same process. Upon opening the<br />

tray, the lid function is automatically<br />

activated. As no additional lidding<br />

system is required, less personnel<br />

and floor space are needed. EasyLid®<br />

uses significantly less material than<br />

comparable packaging. Furthermore,<br />

it saves on transport and storage<br />

costs whilst reducing CO 2<br />

emissions.<br />

By using 100% polypropylene (PP) for<br />

the EasyLid® trays, the pack can be<br />

recycled after use.<br />

Flexible film vacuum packaging<br />

“As you can see, there is a variety<br />

of modern packaging solutions<br />

available that combine optimal<br />

product protection with increased<br />

sustainability, making them ideally<br />

suited for trendy products like<br />

alternative proteins. In many cases,<br />

however, well-established packaging<br />

systems can also be made more<br />

sustainable by using particularly thin<br />

film or by using recyclable monomaterials,<br />

such as PE or PP“, says<br />

Marcel Veenstra at the example<br />

of classic vacuum packaging. This<br />

standard thermoformer pack, made<br />

of flexible top and bottom film, is a<br />

cost-effective solution for products<br />

packaged under vacuum, for<br />

example vegan sausages. For a long<br />

time already, this solution stands<br />

for maximum product safety and<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong><br />

7


Cover Story<br />

maximum shelf life of fresh <strong>food</strong>. “If<br />

you replace the conventional, multilayer<br />

materials with modern, flexible<br />

films made of mono-materials, you<br />

can create a recyclable packaging<br />

concept”.<br />

Marcel Veenstra concludes: “Our hightech<br />

traysealers and thermoformers are<br />

designed to reliably process thin films<br />

and innovative material compositions.<br />

In this way, <strong>food</strong> manufacturers can<br />

use their packaging to do justice to the<br />

desire for sustainability that drives many<br />

consumers when they consciously<br />

choose plant-based products“. fmt<br />

For more information:<br />

www.sealpacinternational.com<br />

8 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong>


Cover Story<br />

Revolutionizing skin care<br />

ingredients in beverages<br />

Lipowheat ® , the next-generation beauty<br />

ingredient for beverages, is backed by 8<br />

clinical studies and delivers visible results:<br />

9 70% of women saw improvements<br />

in just 15 days.*<br />

9 73% approved its effectiveness<br />

after 1 month.*<br />

9 Hydration, comfort and radiance -<br />

naturally enhanced.*<br />

Confidence you can feel.<br />

Beauty you can see.<br />

PHYTOCERAMIDES<br />

*consumer study - 66 women - 2024<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong><br />

Lipowheat.com<br />

9


Ingredients<br />

Navigating the Future of Chocolate<br />

By, Anne Mertens-Hoyng<br />

Cargill & Voyage Foods<br />

partnership<br />

These are dynamic times for the<br />

chocolate market, and Cargill is actively<br />

collaborating with Voyage Foods<br />

to help customers navigate these<br />

changes and drive more sustainable<br />

innovation. United by a shared vision<br />

of reimagining beloved <strong>food</strong>s, the<br />

partnership leverages breakthrough<br />

technology that decouples ingredients<br />

from traditional sources. Voyage<br />

Foods uses gently roasted and<br />

processed raw materials—such as<br />

sunflower kernels and grape seed<br />

paste—to craft fully plant-based,<br />

vegan confectionery alternative<br />

to chocolate that is scalable, costeffective,<br />

and comparable in taste<br />

and performance to conventional<br />

products. This innovative approach<br />

delivers significant environmental<br />

benefits, reducing carbon footprints<br />

by up to 67%, land use by 90%, and<br />

water consumption by 95%, as verified<br />

by third-party life cycle analysis. A<br />

recent $52 million fundraising round<br />

will further support scaling production<br />

globally, including the launch of a new<br />

U.S. manufacturing facility, reaffirming<br />

the commitment to sustainable growth<br />

and efficient <strong>food</strong> supply chains.<br />

Under our Indulgence Redefined<br />

initiative, Cargill will serve as the<br />

exclusive B2B global distributor for<br />

Voyage Foods’ cocoa alternative<br />

confectionery and spreads,<br />

expanding our indulgence portfolio<br />

with innovative offerings beyond<br />

traditional cocoa- and nut-based<br />

products. This strategic collaboration<br />

not only provides customers with<br />

greater flexibility—introducing nextgeneration<br />

treats such as a vegan ice<br />

cream stick featuring a confectionery<br />

alternative to chocolate—but<br />

also reinforces our long-standing<br />

commitment to sustainability. With<br />

an initial market focus on Europe and<br />

the US, this partnership underscores<br />

our mission to bring verified impact<br />

solutions to the global <strong>food</strong> industry<br />

while meeting evolving consumer<br />

demands.<br />

Meeting consumer demands<br />

The Indulgence Redefined range is<br />

designed to meet increasing consumer<br />

demand for indulgent yet more<br />

sustainable products. This line includes<br />

chocolate alternatives and spreads<br />

suitable for various applications such<br />

as bakery items, ice cream, coatings,<br />

fillings, and cereals. Imagine a cereal<br />

bar with a confectionery alternative to<br />

chocolate drizzle, an ice cream coated<br />

in a rich chocolate substitute, or a<br />

donut filled with a creamy, hazelnutinspired<br />

spread—all made without<br />

nuts, dairy, or conventional cocoa.<br />

Beyond taste and texture, these<br />

alternatives provide manufacturers<br />

with price stability and supply chain<br />

resilience. By using widely available,<br />

more sustainably sourced raw<br />

materials, Voyage Foods has developed<br />

scalable solutions that mitigate<br />

market fluctuations—empowering<br />

manufacturers to innovate confidently.<br />

Future Outlook<br />

As demand for more sustainable<br />

indulgence rises, the future of this<br />

partnership looks promising. Cargill<br />

and Voyage Foods are already exploring<br />

new applications and co-development<br />

projects tailored to customer needs.<br />

Whether creating innovative coatings<br />

for ice cream, fillings for baked<br />

goods, or inclusions for cereals, the<br />

possibilities are limitless.<br />

10 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong>


Ingredients<br />

The launch of the Indulgence Redefined<br />

range marks a pivotal moment in<br />

the <strong>food</strong> industry, showcasing how<br />

innovation and collaboration can<br />

help to address pressing challenges<br />

like climate change, supply chain<br />

resilience and cost-effective solutions.<br />

For Cargill and Voyage Foods, this is<br />

just the beginning of a transformative<br />

journey toward a more sustainable and<br />

inclusive future.<br />

Through this partnership, Cargill<br />

strengthens its leadership in more<br />

sustainable innovation, while Voyage<br />

Foods gains the platform to scale its<br />

groundbreaking solutions globally.<br />

Together, we are not only reshaping<br />

indulgence but also setting new<br />

standards for the future of <strong>food</strong>. fmt<br />

For more information:<br />

www.www.cargill.de/en<br />

The Author<br />

Anne Mertens-<br />

Hoyng is Category<br />

Director for<br />

Chocolate at Confectionery<br />

and Ice<br />

Cream at Cargill<br />

[1] It offers:<br />

•67% reduction in carbon footprint* **<br />

•90% lower land-use related impacts* **<br />

•95% lower water footprint than chocolate.*<br />

**<br />

Disclaimers:<br />

*Results presented indicate the upper bounds<br />

of reductions across the alternative products<br />

assessed when compared to chocolate. For<br />

chocolate products a representative commercial<br />

product with similar manufacturing conditions<br />

is determined. This is not intended to<br />

represent the totality of the chocolate industry<br />

but rather a realistic market average for indicative<br />

comparative assertations.<br />

**The underlying LCA study incorporates the<br />

European Commission-recommended PEF<br />

impact assessment method and is 3rd party<br />

panel review for ISO 14040:2006 and ISO<br />

14044:2006 conformance. Ex-ante results are<br />

ISO 14044 certified, iterations in supply-chain<br />

configurations will be accounted for. Report<br />

available at: Voyage Foods.<br />

*** More information on claims can be provided<br />

on demand in further documentation.<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong><br />

11


Ingredients<br />

Europe Turns Green: Avocado<br />

Consumption Reaches New Heights<br />

●<br />

●<br />

●<br />

As good health becomes increasingly important, European countries boost their avocado intake to reap<br />

all its nutritional benefi ts.<br />

France, Germany, the UK, and Italy all see increased per capita avocado consumption, with<br />

Germany showing the most significant growth.<br />

The World Avocado Organisation attends FRUIT LOGISTICA, meeting with members and fellow<br />

industry professionals.<br />

Avocado consumption continues<br />

to grow across Europe<br />

The latest consumption data[1]<br />

from the 2023/24 season, shared by<br />

The World Avocado Organisation,<br />

reveals which European markets<br />

are some of the biggest consumers<br />

of avocados, with countries such as<br />

France, Germany, the UK, and Italy<br />

all experiencing notable increases in<br />

per capita consumption compared to<br />

2022/23 data.<br />

Germany leads the charge with a<br />

signifi-cant boost, jumping from<br />

110,000 tonnes in 2023 to 120,000<br />

tonnes in 2024, marking a remarkable<br />

year-on-year increase. Italy and the<br />

UK have also demonstrated strong<br />

growth, while France continues to<br />

lead in consumption with 160,000<br />

tonnes, up by 6.67% from last year,<br />

the biggest per tonne market growth<br />

across Europe. When analysing per<br />

capita consumption across Europe,<br />

France remains the leader with 2.31kg<br />

per capita. The UK remains a strong<br />

contender, holding steady at 1.71kg,<br />

followed by Germany with 1.48kg and<br />

Italy with 0.81kg per capita. Notably,<br />

while Italy and France have maintained<br />

their per capita consumption levels<br />

from the previous year, the UK and<br />

Germany have shown notable growth.<br />

This is thought to be driven, in part, by<br />

new consumers opting for the avocado.<br />

According to new data from<br />

Europanel[3], avocado volumes also<br />

grew across Europe by 13.2% last<br />

year. The same report showed that<br />

an incredible amount of Europeans<br />

have purchased avocados this year. A<br />

whopping 80% of Spanish households<br />

bought avocados, with French households<br />

closely behind. Almost half<br />

of British and German households<br />

shopped for avocados, with a whopping<br />

8% growth in Italy compared to last year<br />

with 31% of households deciding to add<br />

avocados to their shopping baskets.<br />

The World Avocado Organisation<br />

at FRUIT LOGISTICA<br />

In Berlin, the World Avocado<br />

Organisation (WAO) held its annual<br />

Members Congress to headline Fruit<br />

Logistica the day before the trade<br />

event kicked off, where Zac Bard,<br />

Chairman of WAO, met with members<br />

and key stakeholders from across<br />

the industry. During the conference,<br />

WAO shared the impressive results of<br />

its 2024 campaigns, highlighting the<br />

success of its initiatives that boosted<br />

avocado consumption and awareness<br />

across Europe. The organisation<br />

also presented its strategic vision<br />

and ambitious plans for <strong>2025</strong> to its<br />

members, focusing on continued<br />

growth, innovation, and collaboration,<br />

solidifying WAO’s position as a driving<br />

force in the global avocado market.<br />

12 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong>


Ingredients<br />

„We look forward to building<br />

on this momentum and further<br />

strengthening our partnerships in the<br />

year ahead,“ said Zac Bard, Chairman<br />

of WAO. He also noted that WAO<br />

is expanding beyond the standard<br />

summer months, where membership<br />

was traditionally dominated by South<br />

Africa and Peru. „Now, with Israel,<br />

Colombia, and Chile on board, we<br />

are well-positioned to promote and<br />

support category growth across more<br />

windows throughout the year,“ Bard<br />

emphasised.<br />

Avocados: The ultimate health ally<br />

Avocados are a super<strong>food</strong> that is<br />

packed full of nutrients and vitamins,<br />

and populations in Europe recognise<br />

the incredible impact they can have<br />

on health. With zero salts and sugars,<br />

they are full of monounsaturated fats,<br />

fi bre and vitamins, which all contribute<br />

to improving our overall health and<br />

reducing the risk of many illnesses. In<br />

fact, in a World Avocado Organisation<br />

commissioned survey in 2024,<br />

Europeans reported that they ate just<br />

under 1 avocado a week on average<br />

and 97% of the population confirmed<br />

that they find eating healthily to be<br />

important. This shows how most<br />

consumers are integrating avocados<br />

into their diet and leading healthy<br />

lifestyles.<br />

fmt<br />

[1] Fruitrop Magazine n.289 (Sept-Oct<br />

2024)<br />

[2] Note: Spain has not been included in<br />

the data compilation of the source as the<br />

figure may not be representative due to<br />

the high number of re-shipments<br />

[3] Europanel 2024 consumer trends<br />

report<br />

For more information:<br />

www.worldavocadoorganisation.com<br />

C<br />

M<br />

Y<br />

CM<br />

MY<br />

Box away<br />

unnecessary...<br />

CY<br />

CMY<br />

K<br />

SANACEL ® add 035<br />

fat replacement & calorie<br />

reduction<br />

dietary fibres boost the<br />

nutritional value<br />

promotes a juicy mouthfeel<br />

Tasty fat-reduced<br />

meat applications<br />

with complex fibres<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong><br />

CFF GmbH & Co. KG SANACEL@cff.de<br />

13


Ingredients<br />

Key Ingredient Formulated into a<br />

Functional Drink, Shows Rapid and<br />

Lasting Effects on Skin Hydration and<br />

Radiance<br />

A consumer study involving 66 women<br />

was carried out to evaluate the daily<br />

intake of a beverage aimed at skin<br />

beauty. Benefits in terms of hydration,<br />

comfort and radiance were observed<br />

as early as 15 days and were reinforced<br />

after one month.<br />

The Robertet Group chose to<br />

incorporate one of its key ingredients<br />

Lipowheat®, a wheat extract titrated<br />

in phytoceramides and glycolipids,<br />

already present in many <strong>food</strong><br />

supplements, into a functional drink.<br />

Women aged between 30 and 50 with<br />

dry, sensitive and/or reactive skin were<br />

recruited in France. They consumed<br />

one beverage a day for one month,<br />

blind (neutral can with no mention of its<br />

positioning), and were approached via<br />

online questionnaires and personalized<br />

interviews.<br />

Rapid results on the “healthy<br />

glow” effect<br />

It‘s no coincidence that 73% of the<br />

women surveyed said they enjoyed<br />

consuming this functional drink every<br />

day: 73% reported better-looking<br />

skin after one month‘s consumption,<br />

testifying to the effectiveness of this<br />

functional drink (53% after 15 days).<br />

More specifically, 62% of respondents<br />

noted an improvement in hydration<br />

after just two weeks of use, rising to 77%<br />

at 30 days. Feelings of comfort and skin<br />

softness were also increased for 70%<br />

and 74% of respondents respectively at<br />

the end of the trial.<br />

The same was true for luminosity (68%)<br />

and evenness of complexion (62%);<br />

results correlated with the declaration of<br />

sublimated skin after one month‘s use,<br />

validated by 62% of women in the study.<br />

In addition to the visible effects<br />

reported by the drink‘s consumers, a<br />

feeling of well-being and a boost to selfconfidence<br />

were also noted.<br />

Consumers talk about it best<br />

For a more detailed interpretation of<br />

these results, verbatims relating to the<br />

effects reported by 15 of these women<br />

were collected during qualitative<br />

interviews.<br />

“From the very first week, I saw relief,<br />

less itching and much less dry skin. It<br />

really changed the texture and hydration<br />

of my skin.” Testimonials relating to<br />

skin hydration and comfort show rapid<br />

and progressive benefits, manifesting<br />

themselves on all parts of the body.<br />

Redness and feelings of irritation and<br />

discomfort are reduced after one week,<br />

and significantly after 15 days, resulting<br />

in less reactive, more even and soothed<br />

skin, all over the body. “The very first<br />

thing? (...) less scratching sensations<br />

(on the face) ... even on the thighs.”<br />

The “healthy glow” effect was noted<br />

not only by the participants, but also by<br />

those around them, proving noticeable<br />

visible effects. “People have told me<br />

14 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong>


Ingredients<br />

that I look better, and that makes<br />

me really happy”.<br />

“I noticed that I felt better, as if<br />

taking care of myself had a direct<br />

impact on my day.” The overall<br />

benefits were not limited to the<br />

physical aspect; they also had the<br />

effect of reinforcing the feeling<br />

of satisfaction and pleasure<br />

linked to the consumption of the<br />

functional drink, explaining the<br />

improvement in self-esteem.<br />

The quantitative and qualitative<br />

results of this consumer test once<br />

again confirm the effectiveness of<br />

the Lipowheat® active ingredient<br />

on skin hydration and beauty.<br />

Having already demonstrated its<br />

benefits in 8 clinical studies on<br />

dietary supplements, Lipowheat®<br />

is now proving its effectiveness for<br />

the first time when incorporated<br />

into a functional drink. This new<br />

application reveals particularly<br />

convincing results. Participants<br />

reported a significant<br />

improvement in hydration and<br />

the general appearance of their<br />

skin, as well as a more radiant,<br />

even complexion. These findings<br />

corroborate the results of<br />

previous studies, attesting to<br />

the effectiveness of LipowheatÆ<br />

and opening the way for new<br />

applications of this ingredient in<br />

“Beauty from within”.<br />

Part of Positiv’<strong>food</strong>®<br />

developments<br />

The development of beauty<br />

beverages in Robertet‘s<br />

laboratories is part of the<br />

Positiv’<strong>food</strong>® program of the<br />

Health & Beauty division.<br />

Positiv’<strong>food</strong>® is the result of<br />

designing functional <strong>food</strong> and<br />

drink concepts including active<br />

ingredients and natural flavors.<br />

Positiv’<strong>food</strong>® is answering to<br />

current consumer’s customized<br />

nutritional needs or even<br />

ingredients disrupt from old<br />

vision about nutrition.<br />

recognition such as clinical studies<br />

background and strict quality control.<br />

The incorporation of active ingredients<br />

offers opportunities for developing<br />

new products and diversifying<br />

existing ranges in the <strong>food</strong> and drinks<br />

market. Companies can explore new<br />

combinations of ingredients, new<br />

recipes and new consumption patterns<br />

to create innovative products that<br />

appeal to consumers.<br />

It opens new markets and adapts<br />

to changing consumer trends and<br />

preferences. In conclusion, the<br />

incorporation of active ingredients in<br />

<strong>food</strong> and drinks formulas offers many<br />

benefits for both consumers and<br />

companies, providing healthier, more<br />

natural, more innovative and more<br />

attractive products on the market. fmt<br />

For more information:<br />

www.lipowheat.com<br />

www.robertet.com<br />

Take your Gummy<br />

to the Next Level<br />

Beauty gummies<br />

Sugar reduction and<br />

protein enrichment<br />

Starch-free gelatin<br />

gummy production<br />

Robertet has a high-quality range<br />

of actives to suit every specific<br />

nutritional benefit with scientific<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong><br />

GELITA AG<br />

Uferstraße 7 · 69412 Eberbach · Germany · www.gelita.com<br />

15


Ingredients<br />

Mastering Batters and Breadings:<br />

Meeting Consumer Demand for Taste,<br />

Texture and Clean Label<br />

Batter and breading systems are<br />

growing in <strong>food</strong> product development,<br />

with the global market expected to<br />

reach $3.23 billion by 2027 at a CAGR of<br />

6.7%. These are coating systems that do<br />

more than simply enhance appearance<br />

— they fundamentally transform eating<br />

experiences through texture and<br />

flavor. In this article, Matthieu Bertoux,<br />

<strong>Marketing</strong> Director at Ingredion, and<br />

Olivia Fannon, Technical Service<br />

Technologist – Western Europe at<br />

Ingredion, explores how manufacturers<br />

can create consumer-preferred vegan<br />

batters and breadings that deliver<br />

the same sensory satisfaction as<br />

traditional formulations while meeting<br />

clean label expectations. The article will<br />

also compare vegan formulations to<br />

non-vegan formulations, exploring key<br />

challenges and how to overcome them.<br />

The evolution to vegan<br />

formulations<br />

Traditionally, batters and breadings<br />

relied heavily on animal-derived<br />

ingredients such as eggs for adhesion<br />

and skimmed milk powder for color<br />

development through the Maillard<br />

reaction. Today, however, some industrial<br />

batter and breading formulations have<br />

transitioned to vegan compositions,<br />

replacing these animal ingredients with<br />

plant-based alternatives that provide<br />

similar or enhanced functionality.<br />

This shift hasn’t been merely a response<br />

to the growing vegan market but<br />

represents an evolution in <strong>food</strong> science<br />

that benefits manufacturers through<br />

increased production efficiency and<br />

simplified ingredient handling. Through<br />

enhanced <strong>food</strong> science, manufacturers<br />

can also crucially address consumer<br />

demand for more sustainable, ethical<br />

<strong>food</strong> options, while also reducing<br />

allergen handling by removing egg.<br />

Evolving and enhancing<br />

formulations to meet consumer<br />

demand<br />

Want to develop consumer-preferred<br />

batters and breadings? There are<br />

several considerations to factor into<br />

your formulations. Whereas traditional<br />

batter systems relied on eggs as a<br />

binding agent between the substrate<br />

and subsequent coating layers, vegan<br />

formulations must follow alternative<br />

means. Highly functional modified<br />

starches and pulse-based products<br />

can provide the necessary cohesion<br />

without compromising performance.<br />

In addition, adhesive starches ensure<br />

coating integrity throughout processing,<br />

freezing, and final preparation.<br />

Skimmed milk powder has historically<br />

contributed to the golden-brown<br />

color formation that consumers<br />

associate with quality fried <strong>food</strong>s.<br />

Vegan alternatives such as dextrins<br />

and pulse flours can facilitate similar<br />

color development through controlled<br />

Maillard reaction pathways, providing<br />

the visual appeal consumers expect<br />

without dairy ingredients.<br />

When working with meat analogues,<br />

the flavor dynamics of batters and<br />

breadings require special attention.<br />

Without animal-derived flavor<br />

compounds, manufacturers must<br />

carefully balance plant-based flavor<br />

components to create satisfying,<br />

complementary profiles that enhance<br />

rather than compete with the base<br />

product. Meat analogues often<br />

present unique coating challenges<br />

compared to traditional proteins;<br />

their surface properties and moisture<br />

dynamics typically require more<br />

adhesive batter systems. Increasing<br />

the percentage of adhesion starches<br />

or incorporating specialised binding<br />

agents can significantly improve<br />

coating adhesion to plant-based<br />

substrates.<br />

The science of texture in coating<br />

systems<br />

The texture of batters and breadings<br />

is not simply a matter of personal<br />

preference but a precise science that<br />

can be engineered through careful<br />

ingredient selection and formulation.<br />

Want to deliver that consumer-preferred<br />

just-right crunch? Well, understanding<br />

the molecular structure of starches is<br />

fundamental to achieving the desired<br />

textural properties. For example, starch<br />

consists of two primary polymers<br />

(amylose and amylopectin) — the ratio<br />

of these starches significantly influences<br />

texture development in coating systems.<br />

That’s because amylose — with its<br />

linear structure — forms strong gels<br />

and films that create smooth, crunchy<br />

textures. Amylopectin is highly branched<br />

and delivers weak gels and films that<br />

contribute to rough, crispy textures with<br />

greater expansion.<br />

16 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong>


Ingredients<br />

Manufacturers can precisely control<br />

texture by manipulating the amylose<br />

content in their formulations. For<br />

smooth, crunchy textures (think of<br />

a dense, firm bite that releases with<br />

satisfying resistance), increasing high<br />

amylose starch content while reducing<br />

dextrins creates a cohesive coating<br />

structure. Products with 50-70%<br />

amylose content, such as high amylose<br />

corn starches, develop strong films<br />

during cooking that maintain structural<br />

integrity for an extended holding time.<br />

Conversely, for open, crispy textures<br />

(lighter, more aerated coatings with a<br />

rapid breakdown during consumption),<br />

formulations should incorporate more<br />

dextrins and starches while decreasing<br />

high amylose content. The specific<br />

branching structure of dextrins creates<br />

more surface roughness and blistering,<br />

enhancing perceived crispiness and<br />

providing appealing visual texture.<br />

This scientific approach to texture<br />

enables manufacturers to meet precise<br />

sensory targets consistently across<br />

production runs, delivering the specific<br />

eating experience their consumer’s<br />

desire.<br />

Clean label: A consumer-driven<br />

priority<br />

Alongside texture, today’s consumers<br />

increasingly scrutinise ingredient lists,<br />

with clean label becoming a significant<br />

driver of purchasing decisions. Clean<br />

label typically means using ingredients<br />

that are recognised and accepted by<br />

consumers, free of artificial-sounding<br />

or misleading components, containing<br />

no genetically modified (non-GM)<br />

ingredients, and having an ingredient<br />

listing that aligns with the consumer’s<br />

understanding of on-pack claims.<br />

According to Ingredion’s proprietary<br />

research, ATLAS, 43% of consumers<br />

now check ingredient and nutrition<br />

labels, making clean label formulation<br />

essential for market competitiveness.<br />

For batter and breading systems, clean<br />

label expertise focuses on functional<br />

native starches. Modern <strong>food</strong> science<br />

has developed starches that deliver<br />

high functionality without chemical<br />

modification. These can provide<br />

excellent adhesion, texture stability<br />

and film-forming properties while<br />

meeting clean label standards.<br />

Pulse flours offer multiple benefits<br />

in clean label formulations. They<br />

provide protein enrichment, excellent<br />

adhesion, and contribute to texture<br />

development while appearing as<br />

simple, recognisable ingredients<br />

on packaging. Clean label batters<br />

and breadings typically feature<br />

shorter ingredient lists with familiar<br />

components consumers might find in<br />

their own kitchens. This transparency<br />

builds trust and aligns with consumer<br />

expectations for authenticity and<br />

minimal processing.<br />

Technical challenges in vegan<br />

coating formulations<br />

Developing vegan batters and<br />

breadings that perform optimally<br />

requires addressing some technical<br />

challenges. For example, to add<br />

strength and robustness to a system,<br />

increasing the solids percentage and<br />

incorporating high amylose or highly<br />

cross-linked starches is key. These<br />

ingredients form strong networks<br />

that resist moisture penetration,<br />

maintaining crispiness even during<br />

extended holding periods.<br />

Consumers increasingly seek healthier<br />

fried options with reduced fat content.<br />

High amylose starches can create<br />

effective barriers to oil penetration.<br />

Additionally, formulations optimised<br />

for air fryer or oven preparation<br />

can significantly reduce fat content<br />

while maintaining desirable textural<br />

properties.<br />

Vegan batters may exhibit different<br />

rheological properties during<br />

processing. Increasing starch<br />

solids, reducing flour components,<br />

and incorporating process-stable<br />

suspension starches helps maintain<br />

consistent viscosity throughout<br />

production runs and storage. The<br />

separation of coating from substrate<br />

(known as ‘pillowing’) can be particularly<br />

challenging in vegan formulations.<br />

Adding adhesion starches to the<br />

pre-dust step or incorporating them<br />

directly into the batter creates stronger<br />

bonds between layers, ensuring<br />

coating integrity.<br />

Achieving consumer-preferred<br />

coatings<br />

The transition to vegan batters and<br />

breadings represents more than<br />

simply removing animal-derived<br />

ingredients — it offers an opportunity<br />

to reimagine coating systems with<br />

enhanced functionality, improved<br />

nutritional profiles, and clean label<br />

appeal. By understanding the science<br />

behind texture development, carefully<br />

selecting functional ingredients, and<br />

building systems appropriate to specific<br />

applications, manufacturers can develop<br />

vegan coating solutions that exceed<br />

consumer expectations for taste, texture<br />

and label transparency.<br />

As the market for plant-based proteins<br />

continues to expand, the development<br />

of customised coating systems for<br />

these products represents a significant<br />

opportunity. The unique challenges of<br />

meat analogues — including differing<br />

moisture release patterns, surface<br />

properties, and flavor dynamics —<br />

require specialised approaches to batter<br />

and breading formulation.<br />

Innovative ingredient solutions,<br />

including clean label texturisers,<br />

alternative proteins, and naturally<br />

functional starches, will drive this<br />

category forward. The most successful<br />

manufacturers will be those who take a<br />

holistic approach, considering not just<br />

the coating system in isolation but how<br />

it interacts with plant-based substrates<br />

throughout processing, storage, and<br />

final preparation.<br />

As the global market for batter and<br />

breading premixes continues its<br />

robust growth, those manufacturers<br />

who master vegan formulation will be<br />

positioned to capture significant market<br />

share while contributing to the ongoing<br />

evolution of more sustainable, plantbased<br />

<strong>food</strong> systems.<br />

fmt<br />

1)https://www.gminsights.com/industry-analysis/batter-and-breader-premixes-market<br />

2) Ingredion proprietary research, ATLAS, 2023<br />

For more information:<br />

www.ingredion.com<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong><br />

17


Ingredients<br />

Fuelling Future Food & Beverage NPD<br />

- How ACI is powering wellness &<br />

protein innovation<br />

The <strong>food</strong> and beverage industry is<br />

experiencing an upswing in demand for<br />

plant-based, high-protein, functional<br />

ingredients that offer a sustainability<br />

benefit, as consumers continue to<br />

look for a wellness positioning in the<br />

<strong>food</strong>stuffs they buy. In this dynamic<br />

and fast-changing sector, brands must<br />

be able to pivot quickly to bring these<br />

latest product trends to life.<br />

Globally, the sector is going through<br />

a challenging period. Food security<br />

concerns and supply chain disruptions<br />

continue to dominate headlines while<br />

increasing geopolitical instability and<br />

tariff hikes are putting added pressure<br />

on brands and manufacturers. In<br />

the face of these growing concerns,<br />

investing with the right partner could<br />

ensure that your brand never runs<br />

short of that special ingredient or<br />

product, enabling you to scale and<br />

enhance production.<br />

Says Trish Fellowes of ACI, “We<br />

understand that it is currently a tricky<br />

environment for brands, particularly<br />

when it comes to securing ingredient<br />

supply. Food trends are continually<br />

evolving - whether developing new<br />

products or reformulating existing<br />

products to evolve with changing<br />

consumer tastes and requirements.<br />

“However, brands cannot afford to<br />

lose pace. At ACI we pride ourselves<br />

on our ability to future scan the latest<br />

trends, ensuring that we have the right<br />

ingredient or product solution on hand<br />

to make your next product a reality.<br />

In this space, we are seeing growth in<br />

hybrid protein blends, particularly in<br />

the dairy aisle, beverages that offer<br />

a post-workout solution or can aid<br />

muscle recovery, high-performance<br />

nutritional products and botanicals<br />

that can boost healthy ageing in<br />

gummies and bars, and cutting-edge<br />

plant-based innovations that can<br />

mimic the texture, taste and sensory<br />

appeal in meat analogues.<br />

“Not only does ACI bring more than<br />

35 years of experience to the table,<br />

but our commitment to ingredient and<br />

sourcing excellence is unwavering.<br />

We continually ask not only what the<br />

biggest trends are for the year ahead,<br />

but how and where our ingredients and<br />

product solutions can impact the most.<br />

With our extensive range of plantbased<br />

proteins, upcycled botanical<br />

ingredients, and cutting-edge fiber<br />

solutions, we are redefining solutions<br />

to enhance the scope and availability of<br />

ingredients for use in highly functional<br />

and better-for-you products,” Trish<br />

points out.<br />

Vegan to flexitarian<br />

Advances in <strong>food</strong> technology<br />

and disruptions in new product<br />

development have resulted in a range<br />

of plant-based products that closely<br />

replicate the taste and texture of<br />

traditional animal- based <strong>food</strong>s. In time,<br />

these products will reshape consumer<br />

eating habits and the global <strong>food</strong><br />

system, making it more sustainable<br />

and ethical for future generations.<br />

Plant-based <strong>food</strong> is experiencing<br />

significant growth, up from an<br />

estimated $50.1 billion in 2024 to $113.1<br />

billion by 2031 a CAGR of 12.3%. In<br />

Europe, Germany is predicted to be<br />

the fastest-growing market for plantbased<br />

products, with its razor-sharp<br />

focus on investment and innovation.<br />

In particular, the plant-based dairy<br />

segment is expected to register the<br />

highest CAGR of 13,4% during the<br />

forecast period 2024 to 2031.<br />

“Our wide range of functional plantbased<br />

ingredients means that we<br />

will have the right ingredient for your<br />

product application, including fava,<br />

pea, and soya proteins to develop or<br />

reformulate exciting, innovative, and<br />

nutritious products that will meet<br />

sustainable and ethical <strong>food</strong> products,”<br />

says Trish. “Our latest plant-based<br />

protein concentrate blend is a case<br />

in point. The blend consists of fava<br />

bean, yellow pea, sunflower, and<br />

wheat proteins, offering a high protein<br />

kick in baked goods, snacks, and<br />

confectionery applications.”<br />

Fibers that fill the nutritional gap<br />

Research on digestive health and its<br />

impact on overall well-being is driving<br />

innovation with demand for fiberenriched<br />

<strong>food</strong> and beverages on the<br />

rise. Fiber is no longer just a health<br />

buzzword, but a key ingredient that<br />

could enhance gut health, support<br />

weight management, regulate blood<br />

sugar levels, and reduce the risk<br />

of cardiovascular disease in select<br />

product formulations.<br />

“We know that many consumers are<br />

failing to meet their recommended daily<br />

fiber intake of 30g per day set by the<br />

British Heart Foundation, ” Fellowes<br />

says. “This offers a unique opportunity<br />

for <strong>food</strong> and beverage manufacturers<br />

to bridge this nutritional gap by<br />

incorporating high-quality dietary<br />

fibers and hydrocolloidal systems<br />

into the <strong>food</strong> formulation matrix. Our<br />

relationship withJRS, the market leader<br />

in sustainable plant fibers means that<br />

we have access to a range of innovative<br />

solutions that can enhance the texture,<br />

18 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong>


Ingredients<br />

stability, and shelf life of <strong>food</strong> products,<br />

while offering additional functional<br />

health benefits, making these items<br />

more appealing to the modern healthconscious<br />

consumer.”<br />

Upcycled ingredients<br />

Sustainability is a key goal for brands<br />

and upcycled ingredients can help <strong>food</strong><br />

and beverage manufacturers achieve<br />

this by reducing waste, enhancing<br />

product functionality, and supporting<br />

circular economies. With one-third<br />

of all <strong>food</strong> produced globally being<br />

lost or wasted, upcycling provides an<br />

opportunity to transform byproducts<br />

such as skins and seeds into valuable<br />

high-nutrient ingredients. In addition,<br />

consumer interest in upcycled products<br />

is also rising, prompting brands to<br />

incorporate innovative ingredients that<br />

can offer natural sweetness, impact<br />

shelf life, and contribute to natural<br />

<strong>food</strong> preservation.<br />

“Our relationship with companies like<br />

Alvinesa® and Goodmills Innovation<br />

means that we can now offer upcycled<br />

ingredients that are leading the way in<br />

nutrient-dense and functional upcycled<br />

solutions. Alvinesa’s Hytolive® and<br />

Vintera are two example products that<br />

offer bio-based grape and olive extracts,<br />

rich in polyphenols and antioxidants,<br />

ideal for functional <strong>food</strong>s, beverages,<br />

and supplements,” Trish says.<br />

Hytolive® provides high-purity<br />

Hydroxytyrosol for health benefits,<br />

while Vintera delivers pesticidefree<br />

polyphenols for applications<br />

like yoghurt, snack bars, and even<br />

pet <strong>food</strong> applications. Goodmills<br />

Innovation upcycles wheatgerm<br />

into SpermadineEVO®, a healthboosting<br />

ingredient that supports cell<br />

regeneration and can be incorporated<br />

into nutraceuticals like gummies,<br />

powders, and protein bars.<br />

By integrating upcycled ingredients,<br />

manufacturers contribute to<br />

sustainability initiatives such as<br />

the Courtauld 2030 Food Waste<br />

Agreement while meeting growing<br />

consumer demand for eco-conscious<br />

products.<br />

“At ACI, we will continue to partner<br />

with innovative suppliers to bring<br />

sustainable solutions to market,<br />

helping brands develop products<br />

that are not only functional but also<br />

environmentally responsible,” Trish<br />

notes.<br />

Active nutrition<br />

It is expected that the active nutrition<br />

market will continue to accelerate in<br />

<strong>2025</strong>, outpacing other segments in<br />

the nutraceutical and functional <strong>food</strong><br />

industry. Valued at $28.4 billion in<br />

2023, it is expected to yield a CAGR of<br />

5.9% to 2028 to reach $37.8 billion in<br />

2028. Growth is expected on the back<br />

of consumers who are no longer just<br />

looking for traditional supplements<br />

but next-generation formulations<br />

that seamlessly integrate into their<br />

daily wellness routines - enhancing<br />

performance, longevity, and overall<br />

well-being. This requires ingredients<br />

and products that can bridge the<br />

gap between cutting-edge research<br />

and market-ready solutions, helping<br />

brands develop products that offer<br />

superior bioavailability, improved<br />

nutrient uptake, and exceptional<br />

sensory appeal.<br />

making it a game-changer for<br />

inflammation support,” Trish notes.<br />

Other products in the range include<br />

Ginfort®, a concentrated ginger<br />

extract, that harnesses the gut-brain<br />

connection to promote digestive and<br />

cognitive health and Bergacyn® that<br />

combines polyphenol-rich bergamot<br />

citrus and artichoke extract to enhance<br />

metabolic and cardiovascular health.<br />

For fitness enthusiasts and athletes,<br />

NitrateBurst is a clean-label spinachderived<br />

nitrate extract that boosts<br />

nitric oxide production for improved<br />

endurance and blood flow.<br />

“With demand for health-focused<br />

<strong>food</strong>s at an all-time high, incorporating<br />

innovative protein sources, fibers,<br />

upcycled botanicals and highly<br />

functional branded ingredients into<br />

product formulations presents a<br />

significant opportunity for <strong>food</strong> and<br />

beverage manufacturers, offering<br />

a golden opportunity for brands<br />

ready to push boundaries and create<br />

products that resonate with modern<br />

consumers,” Trish concludes. fmt<br />

“Our strategic partnership with DolCas<br />

Biotech brings a powerful portfolio of<br />

clinically validated ingredients to the<br />

forefront of product development.<br />

Products include Curcugen®, a<br />

next-generation turmeric extract,<br />

that delivers up to 52 times greater<br />

bioavailability than standard curcumin,<br />

For more information:<br />

www.acigroup.biz<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong><br />

19


Processing<br />

Groupe Minoteries and Hosokawa<br />

Alpine: Protaneo Plant-Based Mince wins<br />

innovation Award<br />

"Explorer of the Year" - that's what the plant-based mince Protaneo can call itself. Every year, the Swiss<br />

branded goods association Promarca awards this title to the most surprising and innovative product. Behind<br />

the healthy meat alternative made from regional field beans and yellow peas is a joint venture between three<br />

Swiss companies, including Groupe Minoteries SA (GMSA) in the canton of Vaud. The fact that GMSA is able<br />

to produce the plant mince is thanks to the Augsburg-based machine and plant manufacturer Hosokawa<br />

Alpine. It supplied a grinding and classifying system to obtain protein-rich extrudates from the pulses.<br />

The Swiss milling group Groupe<br />

Minoteries (GMSA), headquartered in<br />

Granges-près-Marnand, was founded<br />

in 1885 and is today one of the leading<br />

players in Switzerland in the fields<br />

of cereals and plant products. Over<br />

130,000 tonnes of grain were processed<br />

at the company‘s various locations in<br />

2022. Around 180 employees ensure<br />

that GMSA can supply products to<br />

bakeries, catering, industry, wholesale<br />

and retail throughout Switzerland. The<br />

company sees itself as a link between<br />

millers and bakers and is committed to<br />

making life healthier, simpler and more<br />

sustainable. Plant-based proteins<br />

are an important part of this mission,<br />

as vegetarian or vegan diets are also<br />

playing an increasingly important role<br />

in Switzerland. As an introduction to a<br />

plant-based diet, people often look for<br />

meat- like products that are orientated<br />

towards their previous eating habits,<br />

such as vegan Bolognese.1 This is<br />

exactly where GMSA comes in: a plantbased<br />

„mince“ called Protaneo aims<br />

to encourage as many Swiss people<br />

as possible to switch to a plant-based,<br />

more sustainable and healthier diet.<br />

Protaneo: 100% Swiss, from the<br />

field to the plate<br />

And something else was important<br />

to GMSA: the plant mince should<br />

be produced in Switzerland using<br />

exclusively Swiss ingredients. With<br />

previous plant-based protein sources,<br />

the raw materials were always<br />

imported. However, this contradicted<br />

the target group‘s sustainability claim<br />

and also that of GMSA. A plant-based<br />

source of protein that is produced<br />

entirely in Switzerland, from the field<br />

to the plate: that was GMSA‘s vision.<br />

A new production process, not yet<br />

available in Switzerland, was set to<br />

make this happen.<br />

In its search for a partner for the<br />

development and technological<br />

implementation of the process,<br />

GMSA found what it was looking<br />

for in Hosokawa Alpine, a German<br />

mechanical engineering company with a<br />

branch in the Swiss canton of St Gallen.<br />

The company specialises in powder<br />

processing systems and has extensive<br />

experience in the field of protein<br />

shifting: a process that produces<br />

protein-rich concentrates from plant<br />

products such as pulses. These then<br />

serve as the basis for all kinds of plantbased<br />

products - including vegan<br />

mince and ragout. „The decision was<br />

made in favour of Hosokawa Alpine<br />

because the company has a high level<br />

of expertise in the product and process.<br />

Alpine was also best able to fulfil our<br />

specifications,“ says Valérie Vincent,<br />

Head of Innovation at GMSA, explaining<br />

the reasons for the collaboration with<br />

the German mechanical engineering<br />

company.<br />

Grinding and classifying of yellow<br />

peas and field beans<br />

The system developed by Hosokawa<br />

Alpine especially for GMSA consists<br />

of two systems, centred around the<br />

ZPS 315 classifier mill and the ATP 315<br />

air classifier. They ensure that yellow<br />

peas and field beans are turned into a<br />

protein concentrate and a starch-rich<br />

by-product in the desired fineness.<br />

While the protein concentrate serves as<br />

the basis for Protaneo and other meat<br />

substitute products, the high-starch<br />

flour is used in baking mixes for bakeries<br />

and pasta, among other things.<br />

The ZPS classifier mill from Hosokawa Alpine processes yellow peas and field beans into a highly<br />

refined flour.<br />

The grinding system around the ZPS<br />

classifier mill consists of dosing,<br />

metal separator, the mill itself, a filter,<br />

blower and explosion protection. The<br />

end product of ultra-fine grinding is a<br />

highly digested flour. This is followed<br />

20 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong>


Processing<br />

by the classifying process with the<br />

ATP high-performance classifier. It<br />

uses air separation to separate the<br />

pea or field bean meal into a proteinrich<br />

and a starch-rich fraction. The<br />

air classifier for ultra-fine classifying<br />

can be designed as a single-wheel or<br />

multi-wheel classifier. In the version<br />

with a next-generation classifier wheel,<br />

separation tasks in fineness ranges<br />

up to d97 = 2 μm (d50 = 0.3 μm) are<br />

possible. Thanks to this outstanding<br />

precision work, the Alpine Turboplex<br />

ATP can maximise protein content<br />

and yield in the classifying step. It<br />

also proved to be the ideal solution for<br />

GMSA due to its small footprint.<br />

Together with the downstream<br />

extrusion process, these two systems<br />

form a separate production unit for<br />

Protaneo.<br />

Confined spaces require special<br />

explosion protection measures<br />

The Hosokawa Alpine team faced a<br />

number of challenges when planning<br />

the system. Above all, it was important<br />

to GMSA that the plant would deliver a<br />

product with a high protein content and<br />

a high extraction rate. With a compact<br />

design, it should be able to process<br />

high throughputs. In addition, the new<br />

production line was to be integrated<br />

into the existing central control system.<br />

But the challenges were not only of<br />

a technical nature: „The building in<br />

which we were to install our system is<br />

a little older and the space was a little<br />

cramped. This made the engineering<br />

very complex,“ says Martin Huthöfer,<br />

Managing Director at Hosokawa Alpine<br />

Switzerland. „But our systems are<br />

customised for our customers and, of<br />

course, spatial conditions are also taken<br />

into account.“ Hosokawa Alpine also<br />

realised special explosion protection<br />

for the milling plant for GMSA. „We<br />

installed a quick-closing slide valve<br />

as additional explosion protection<br />

between the ZPS classifier mill and<br />

the filter, as a relatively long pipe had<br />

to be selected due to the limited space<br />

available,“ continues Huthöfer.<br />

commissioning worked efficiently and<br />

without any major problems thanks<br />

to the competent specialists from fmt<br />

Hosokawa Alpine. We are very satisfied<br />

with the protein concentrate that we<br />

can produce with this system,“ says<br />

Valérie Vincent.<br />

Will Protaneo be a success for<br />

GMSA and Hosokawa Alpine?<br />

The plant started production in<br />

December 2023 and, for GMSA,<br />

primarily represents a new activity to<br />

further diversify its range and open up a<br />

new business segment. Even if there are<br />

currently no plans for further projects<br />

with Hosokawa Alpine, this could change<br />

quickly if Protaneo is well received by<br />

the target group. „If this new business<br />

develops as hoped, an increase in<br />

production capacity will be necessary,“<br />

says Vincent, looking to the future. The<br />

„Explorer of the Year“ award is already<br />

pointing in the right direction.<br />

fmt<br />

For more information:<br />

www.hosokawa-alpine.com<br />

USE OUR TECHNOLOGIES<br />

TO BOOST YOUR BUSINESS!<br />

The ATP air classifier from Hosokawa Alpine<br />

separates the flour into a protein and a starch<br />

fraction.<br />

Like this<br />

shape?<br />

This joint overcoming of challenges<br />

and the close cooperation with<br />

Hosokawa Alpine are just two aspects<br />

that GMSA would like to highlight. „The<br />

SCHAAF TECHNOLOGIE GMBH<br />

www.<strong>food</strong>extrusion.de<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong><br />

21


Processing<br />

Continuation of the Strategy Requires<br />

Organizational Structure Development<br />

New Management Team at Handtmann<br />

Processing<br />

The Handtmann Filling and Portioning<br />

Systems division, part of the diversified<br />

Handtmann Group headquartered in<br />

Biberach, Upper Swabia, is advancing<br />

its ambitious positioning as a valuesbased<br />

global market leader in<br />

comprehensive production solutions.<br />

In this context, the division has been<br />

renamed from Handtmann Filling and<br />

Portioning Systems to Handtmann<br />

Processing. The new name reflects<br />

both the current actions and the<br />

vision of the division. With the motto<br />

„Leading in Processing,“ the focus on<br />

sustainable comprehensive solutions<br />

is emphasized, while the slogan<br />

„Connecting Orange“ emphasizes<br />

global, collaborative, and synergistic<br />

partnerships in the market.<br />

As part of this initiative, the leadership<br />

structure was reorganized effective<br />

March 1st. The executive management,<br />

comprised of CEO/CSO Harald<br />

Suchanka and CTO/COO Dr. Mark<br />

Betzold, will now be supported by<br />

a management team with four Vice<br />

Presidents. Martin Staudenrausch<br />

is responsible for Global <strong>Technology</strong>,<br />

while Romina Müller, as Vice President<br />

of Global Sales & <strong>Marketing</strong>, oversees<br />

international market operations. The<br />

team is completed by Stefan Rampf, who<br />

handles Global Finance & Controlling,<br />

and Ralf Jedrysiak, who is in charge of<br />

Global Supply Chain Management. The<br />

global production facilities will continue<br />

to be led by Dr. Mark Betzold.<br />

Harald Suchanka on the creation of<br />

the new leadership level: „The strong<br />

organic and inorganic division growth<br />

over the past years has necessitated<br />

the establishment of cross-location<br />

and cross-responsibility roles within<br />

the executive management. Our aim<br />

is to further develop and expand the<br />

structures and processes both within<br />

the individual organizational units and<br />

holistically. We are striving for focused<br />

global corporate governance in key<br />

business areas.“ Dr. Mark Betzold adds,<br />

„With the new management board,<br />

we are not only increasing efficiencies<br />

and unlocking new potential but also<br />

create structures for the necessary<br />

transparency to make performance<br />

measurable. The new controllable<br />

processes connect local and global<br />

operations at our production sites,<br />

generating positive synergies for the<br />

market.“<br />

The newly formed management team<br />

is committed to continuing the 70-year<br />

success story of the business division<br />

and leading it into a new era with modern<br />

corporate culture and organization. The<br />

division employs approximately 1,650<br />

people worldwide, including about 700<br />

at the headquarters in Biberach. The<br />

company is present in over 100 countries<br />

through numerous subsidiaries, as well<br />

as sales and service partners, and is<br />

globally connected through strategic<br />

partnerships. Handtmann is among the<br />

leading manufacturers of line solutions<br />

for <strong>food</strong> processing, ranging from<br />

product preparation to the interfaces<br />

of downstream process steps, such<br />

as thermal processes, packaging<br />

solutions, etc., where there are clearly<br />

defined interfaces with strategic<br />

partners. This enables Handtmann<br />

to offer its customers conceptual<br />

and comprehensive solutions. The<br />

offering is complemented by in-house<br />

developed, process-supporting digital<br />

solutions. At the same time, the<br />

company is investing in sustainable<br />

concepts for <strong>food</strong> innovations. fmt<br />

L to R: The new management board at Handtmann Processing: Harald Suchanka, Ralf Jedrysiak,<br />

Romina Müller, Stefan Rampf, Dr. Mark Betzold, Martin Staudenrausch<br />

For more information:<br />

www.handtmann.de<br />

22 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong>


Processing<br />

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energy supply, efficiency enhancement and<br />

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Topics H 2<br />

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<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong><br />

23<br />

Dr. Harnisch Verlags GmbH · Eschenstr. 25 · 90441 Nuremberg · Tel.: +49 (0) 911 - 2018 0 · info@harnisch.com · www.harnisch.com


Processing<br />

HPP: The New Trends and Applications<br />

Shaping the Future of High Pressure<br />

Processing<br />

by Steven Maxwell<br />

High Pressure Processing – commonly<br />

known as HPP – is a cold-water<br />

pasteurization technology that has<br />

been gaining increasing traction across<br />

<strong>food</strong> and beverage categories over<br />

recent years. From dairy to fruit juices,<br />

the technology has gradually expanded<br />

across categories, with adoption<br />

increasing in sea<strong>food</strong>, ready meals and<br />

more besides.<br />

Given the momentum the technology<br />

appears to have behind it, it’s perhaps<br />

worth examining how the system<br />

functions and the emerging trends and<br />

applications that are driving the HPP<br />

revolution and look likely to influence<br />

its direction over the coming years.<br />

David Benevento, new equipment<br />

sales manager at HPP machinery<br />

manufacturer Thyssenkrupp’s Uhde<br />

High Pressure Technologies Group,<br />

describes HPP as a safe, clean and ecofriendly<br />

process that greatly extends<br />

the shelf life for fruit juices, dips, milk,<br />

meat, sea<strong>food</strong>, fruit & vegetables,<br />

ready-to-eat meals and pet <strong>food</strong>.<br />

Done without heat or additives, but<br />

without compromising on quality and<br />

freshness, Benevento says HPP uses<br />

hydrostatic pressure to inactivate<br />

<strong>food</strong>borne pathogens and <strong>food</strong><br />

spoilage organisms in flexibly package<br />

products.<br />

According to Errol Raghubeer,<br />

vice president of microbiology<br />

and HPP technology at JBT Avure<br />

– the dedicated HPP arm of JBT<br />

Corporation – the system is effective<br />

in eliminating or reducing the risk of<br />

dangers such as Salmonella and E.<br />

coli across a wide range of products.<br />

In fact, he says HPP has been so<br />

effective that it is now gaining<br />

traction in the nutraceutical and<br />

pharmaceutical industry for both<br />

human and animal nutrition products.<br />

HPP’s multiple benefits<br />

Benevento at Thyssenkrupp, says<br />

another principal benefit offered<br />

by HPP is that it has – indirectly at<br />

least – increased the range of new<br />

products with all-natural ingredients.<br />

“HPP provides the option to eliminate<br />

chemical preservatives and offers less<br />

product degradation caused by thermal<br />

processing that dominates our <strong>food</strong><br />

products today,” he argues.<br />

He claims companies using HPP can<br />

also benefit by reaching the growing<br />

number of consumers who are adopting<br />

healthier diets, especially those seeking<br />

natural products who read product<br />

labels before they purchase.<br />

Burgos, Spain-headquartered Hyperbaric<br />

supplies industrial-scale HPP equipment<br />

to the <strong>food</strong> and beverage industry,<br />

producing vessels with capacities of up<br />

to 525 liters that can handle as much as<br />

8,000 lbs (3.63 tonnes) worth of products.<br />

According to the company’s executive<br />

director, Roberto Peregrina, HPP<br />

24 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong>


Processing<br />

offers distinct advantages over thermal<br />

processing from eliminating harmful<br />

microorganisms through to preserving<br />

nutritional value, taste, and texture.<br />

“Unlike heat treatment, HPP maintains<br />

fresh characteristics and enables<br />

clean-label products without chemical<br />

preservatives,” he says. “The cold<br />

pasteurization process helps maintain<br />

quality throughout shelf life.”<br />

HPP, Peregrina continues, is arguably<br />

the best-known and most widelyused<br />

non-thermal <strong>food</strong> processing<br />

technology in the US, Europe, Asia and<br />

Oceania. And unlike technologies such<br />

as ionizing radiation or membrane<br />

filtration, he says HPP is completely<br />

non-thermal, and can be applied to<br />

both liquid and solid <strong>food</strong>s.<br />

“Since HPP only uses pressurized,<br />

pure cold water, it bypasses texture<br />

and taste variations caused by heat,<br />

irradiation or chemicals,” he explains.<br />

“It also enables the removal of<br />

additives and helps achieve a cleanlabel<br />

product.”<br />

For Raghubeer, the benefits offered<br />

by HPP are many and varied, from<br />

<strong>food</strong> safety, and freshness and taste,<br />

through to brand protection. As well<br />

as providing a safe product, he says<br />

the system can help processors avoid<br />

recalls, which are not only costly, but<br />

can also do significant damage to a<br />

brand.<br />

“There are certain <strong>food</strong>s such as<br />

sliced deli meats that cannot use<br />

thermal processing due to damage<br />

to products, so many RTE meat and<br />

poultry companies have adopted<br />

HPP to ensure the <strong>food</strong> safety of<br />

their products without the damage,”<br />

Raghubeer explains.<br />

“Some companies still use chemical<br />

preservatives to protect their brands<br />

from recalls, but this is counter to<br />

consumers’ demand for healthier,<br />

minimally processed <strong>food</strong>s.”<br />

As well as protecting taste and<br />

freshness – which Raghubeer<br />

says can be adversely affected by<br />

thermal treatments – HPP offers the<br />

significant benefit of increased shelflife<br />

extension. “Shelf-life extension is a<br />

major reason why companies use HPP,”<br />

he says. “Longer shelf-life opens more<br />

markets, while reducing or eliminate<br />

the distressed products on shelves.<br />

This is an immense cost saving to <strong>food</strong><br />

and beverage manufacturers.<br />

Emerging applications<br />

When it comes to current trends in HPP<br />

and emerging applications, Raghubeer<br />

points to the need to control <strong>food</strong>borne<br />

pathogens, particularly Listeria<br />

monocytogenes, as being a real driver.<br />

“As more convenience items (ready to<br />

eat/ready meals) are being developed<br />

to meet consumer demand, there<br />

appears to be an increase in product<br />

recalls due to Listeria across a variety<br />

of products – HPP offers a solution for<br />

most of these products,” he says.<br />

Coupled with the above, Raghubeer<br />

continues, is the increase in the<br />

incidence of Avian Influenza Virus in<br />

meat, dairy, and poultry, adding that<br />

JBT Avure is currently studying the<br />

efficacy of HPP in the elimination the<br />

virus.<br />

Another important emerging market<br />

for HPP is nutraceutical and healthbased<br />

products, such as health<br />

shots. “Unlike thermal processing,<br />

HPP does not affect the nutritional<br />

components in these products,” says<br />

Raghubeer. “This is already a major<br />

driver in the beverage industry for the<br />

use of HPP.”<br />

He also sees further potential<br />

applications in the medicalpharmaceutical<br />

industry, particularly<br />

in the development/production of<br />

vaccines and targeted nutrition.<br />

Additionally, he says JBT is seeing<br />

uptake from preservative-free and<br />

reduced-sodium <strong>food</strong> processors to<br />

meet both growing consumer demand<br />

and regulatory guidelines in certain<br />

countries.<br />

Likewise, Benevento at says<br />

applications have been increasing<br />

over recent years, noting in particular<br />

the emerge of the use of HPP in the<br />

sea<strong>food</strong> industry.<br />

“HPP allows for easier shucking of<br />

shellfish and greater yield than other<br />

methods,” he says. “Our Nova Scotia<br />

customer invested in Uhde HPP<br />

equipment for lobster meat removal<br />

and immediately experienced a<br />

decrease in labor cost and greater<br />

meat extraction.”<br />

More recently still, Benevento says<br />

Thyssenkrupp has seen strong<br />

interest from the personal care<br />

product industry, with HPP uptake<br />

growing among companies offering<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong><br />

25


Processing<br />

preservative-free natural skincare and<br />

lotion products.<br />

“HPP has allowed them to extend the<br />

refrigerated shelf life of their products,<br />

while offering customers the natural<br />

skincare products they desire,” he says.<br />

Although the technology’s roots<br />

lie in <strong>food</strong> processing, Peregrina<br />

from Hyperbaric says the “exciting<br />

expansion” into new territories, such<br />

as cosmetics and non-<strong>food</strong> industrial<br />

applications, represents a significant<br />

shift in HPP‘s potential, opening new<br />

avenues for innovation across multiple<br />

industries.<br />

To support this diversification,<br />

Hyperbaric has put in place over<br />

20 advanced automation projects<br />

over the past five years, aimed at<br />

integrating robotic systems for loading<br />

and unloading products.<br />

A trend in itself, Peregrina says<br />

automation isn’t limited to new<br />

installations, but rather is taking place<br />

across the industry, with companies<br />

retrofitting facilities to enhance<br />

competitiveness.<br />

“The benefits are compelling: improved<br />

operational efficiency, enhanced<br />

traceability, reduced workplace<br />

injuries, and increased throughput,” he<br />

adds.<br />

Getting products HPP-ready<br />

But while HPP may offer multiple<br />

benefits on paper, adopting the<br />

technology is not always quite as<br />

straightforward as processors might<br />

imagine. In fact, interested companies<br />

typically have to undergo a series<br />

of steps to make sure their product<br />

packaging is HPP-ready before the<br />

cold pasteurization system can be<br />

safely applied.<br />

Benevento at Thyssenkrupp suggests<br />

the first step for any interested<br />

processor is speaking with an HPP<br />

supplier who can explain which<br />

products are suitable and talk them<br />

through the process of making sure<br />

they are ready for treatment.<br />

After suitable packaging is selected,<br />

Benevento says the next step is<br />

practical testing, which can take place<br />

either at the machinery manufacturer’s<br />

facilities or via a third-party toller.<br />

He says Uhde HPP works closely<br />

with companies interested in HPP to<br />

understand their near- and long-term<br />

<strong>food</strong> safety and shelf-life objectives.<br />

“We help interested companies<br />

determine the feasibility of HPP as a<br />

viable solution,” he explains. “We also<br />

provide recommendations for the best<br />

practices for their product, <strong>food</strong> safety<br />

standards, and production objectives.”<br />

Of course, Benevento says many<br />

processors have already had some<br />

exposure to HPP during their start-up<br />

phase, typically through tollers offering<br />

HPP services to companies that are<br />

starting up or don’t want to invest the<br />

capital.<br />

“For these companies when the<br />

decision is made to use HPP at their<br />

facilities, they are already familiar with<br />

the packaging, processing, and <strong>food</strong><br />

safety requirements,” he adds.<br />

Raghubeer argues that before starting,<br />

companies need to clearly define<br />

the objectives in applying HPP, and<br />

discuss them with knowledgeable HPP<br />

professionals. “It is important to note<br />

that there is a vast difference between<br />

the research literature and real-life<br />

commercial application of HPP,” he<br />

says.<br />

At the same time, Raghubeer says<br />

processors need to make sure their<br />

products are viable for HPP application,<br />

noting that certain products – such as<br />

meat jerky, peanut butter, and honey,<br />

among many others – don’t meet the<br />

required water activity levels to be<br />

suitable.<br />

Other products unlikely to make the<br />

grade include raw meat such as ground<br />

beef, which experiences color changes<br />

due to the impact of HPP on myoglobin,<br />

while whole fruits and vegetables<br />

suffer cellular damages, resulting in air<br />

and water purges.<br />

If <strong>food</strong> safety is the primary objective,<br />

Raghubeer recommends carrying<br />

out a pathogen validation study to<br />

ensure processing conditions meet<br />

required inactivation regulatory<br />

requirements. He also recommends<br />

analyzing whether any problems could<br />

be encountered with bacterial spore<br />

formers, namely Clostridium and<br />

Bacillus.<br />

Another critical element when<br />

preparing any product line for HPP is<br />

packaging, according to Raghubeer,<br />

and in particular the oxygen-barrier<br />

properties of the material being used.<br />

Similarly, he says the moisture vapor<br />

parameters of packaging materials<br />

should be taken into account.<br />

Where next?<br />

So how far can HPP go and what are<br />

the technology’s limits when it comes<br />

to potential applications?<br />

Benevento believes HPP adoption is<br />

already taking place in newer, nontraditional<br />

segments, such as raw meat<br />

used in the pet <strong>food</strong> industry, citing the<br />

technology’s ability to enable the safe<br />

handling and storage of Biologically<br />

Appropriate Raw Food (BARF) products<br />

for several weeks without freezing.<br />

Another important factor, according to<br />

Benevento, is the emergence of what<br />

26 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong>


Processing<br />

HPP-advocates describe as the ‘Clean<br />

Label’ movement; the demand among<br />

consumers for natural products and<br />

ingredients with minimal additives,<br />

which he believes is creating markets<br />

for entrepreneurs to launch new<br />

healthy <strong>food</strong> and beverage products.<br />

“Due to the newer nature of HPP and<br />

the ease of product testing, more<br />

applications are constantly being<br />

explored outside of the traditional <strong>food</strong><br />

and beverage space, and into areas<br />

of nutraceuticals and personal care<br />

products,” says Benevento. “Improved<br />

packaging will spur additional future<br />

applications.”<br />

For Peregrina, HPP – although offering<br />

enormous potential – does come<br />

with its limitations, noting that the<br />

technology is not effective on dry<br />

products.<br />

“To ensure its effectiveness, it is<br />

recommended the products have an<br />

Aw (water activity) greater than 0.8,”<br />

he says. “In certain cases, it is possible<br />

to develop alternative products or<br />

even modify certain aspects such as<br />

formulation or acidity to make the<br />

process efficient, even if the Aw is less<br />

than 0.8.”<br />

Secondly, Peregrina says HPP does<br />

not inactive spores; an outcome<br />

which would require a combination of<br />

pressure (6,000 bar) and temperature<br />

(>100ºC). This fact, he says, leaves<br />

processors with a choice between<br />

sterilization – which uses high<br />

temperatures to inactivate spores –<br />

and HPP.<br />

“Sterilization achieves shelf stable<br />

<strong>food</strong> at room temperature for months<br />

or years with the drawback that it<br />

alters the nutritional and organoleptic<br />

properties of <strong>food</strong>s or drinks,” he says.<br />

“Currently, the combination of different<br />

technologies, including HPP, is being<br />

investigated to ensure the inactivation<br />

of spores, while still maintaining the<br />

characteristics of fresh <strong>food</strong>.” fmt<br />

For more information<br />

www.freshposition.com<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong><br />

27


Processing<br />

The Colorful World of Sweets: Compact<br />

System Consisting of 12 Individual<br />

Pumps Meters flavors and Volorants with<br />

a Viscosity of up to 3,000 cps<br />

Different recipes require flow rates between 100 and 6,000 g/h<br />

A large number of flavors and colorants are used in the production of colorful sweets – and have completely<br />

different physical properties. Natural and organic <strong>food</strong> colors in particular have a high viscosity of up to<br />

3,000 cps. If the metering technology used has small feed diameters, only a low flow rate is achieved, which<br />

quickly results in a high injection pressure of up to 45 bar. However, the same systems must be able to<br />

process very liquid water-based colorants and flavors at high flow rates of up to 6,000 g/h. These challenges<br />

in the production of confectionery like lollipops or jelly sweets and other candies were increasingly pushing<br />

metering systems of one global candy manufacturer to its limits. The experts from LEWA Italy therefore<br />

developed a new solution with twelve individual single head pumps, each with its own electric stroke<br />

drive, with which six colors and just as many flavors of different viscosities and flow rates can be metered<br />

in parallel. Due to limited space within the production line, LEWA implemented the new system in a tight<br />

installation space of 2.8 m (length) to 1.2 m (width).<br />

A global manufacturer of confectionery<br />

most recently used an<br />

injection system with a twelve-headed<br />

pump and single motor from a wellknown<br />

LEWA competitor. However,<br />

the system, which dated back to<br />

the 1990s, could only be operated<br />

manually, meaning that it had to be<br />

monitored around the clock by an<br />

operator. In addition, it was no longer<br />

possible to set the metering quantity<br />

with the required precision. This is<br />

because the natural and organic<br />

<strong>food</strong> colorants used today have a<br />

high viscosity of around 2,500 to<br />

3,000 cps. In contrast to water-based<br />

colorants and most flavorings, they<br />

are very difficult to handle with small<br />

bore openings and a correspondingly<br />

low flow rate and can only be handled<br />

under high back pressures.<br />

A large number of flavors and colorants are used in the production of colorful sweets – and have completely different physical properties.<br />

Source: LEWA GmbH<br />

28 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong>


Processing<br />

LEWA Italy developed a customized system with twelve individual single head pumps, with which six colors and just as many flavors of different viscosities<br />

and flow rates can be metered in parallel. Source: LEWA<br />

On the one hand, this led to fluctuating<br />

proportions of colorants and flavorings<br />

in the finished sugar mass for the<br />

jelly sweets. On the other hand, the<br />

lack of automation resulted in high<br />

consumption of drinking water and<br />

energy as well as relatively high<br />

production waste – which is particularly<br />

significant in the case of expensive<br />

flavorings. Finally, the manufacturer<br />

had discontinued technical support<br />

for the system, which was around 30<br />

years old. At this point, there was no<br />

question: in order to guarantee the high<br />

quality of their sweets in the future, a<br />

new metering system for the different<br />

colors and flavors was needed. Last<br />

year, the customer turned to LEWA<br />

Italy, which developed a customized<br />

metering system with twelve individual<br />

pumps specifically for this application.<br />

In order to enable the independent<br />

handling of six dyes and six flavors,<br />

each with very different conveying<br />

properties, the pump specialists<br />

recommended a compact yet highly<br />

flexible system consisting of a total of<br />

twelve LEWA ecoflow LDB metering<br />

pumps, each with its own drive unit. Of<br />

course, all components in were planned<br />

in SS316 (<strong>food</strong> grade). “This pump<br />

model is extremely compact and spacesaving,”<br />

explains Boccotti, “but at the<br />

same time powerful enough to convey<br />

different fluids with viscosities from 10<br />

to 3,000 cps without restrictions.”<br />

However, the colors and flavors<br />

used differ not only in their viscosity:<br />

depending on the recipe, the<br />

ingredients have to be metered into the<br />

sugar mass at a flow rate of between 100<br />

and 6,000 g/h. In order to guarantee<br />

LEWA ecoflow brings viscosities<br />

and flow rates under one roof<br />

“The biggest challenges with the<br />

new metering system were the strict<br />

space requirements,” explains Andrea<br />

Boccotti, Sales Director at LEWA Italy.<br />

“As part of the production line, the<br />

dimensions could not exceed those<br />

of the old system.” With a size of 2.8 x<br />

1.2 m, it was installed in the middle of<br />

the production line and could only be<br />

operated and maintained from the front.<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong><br />

29


Processing<br />

the high quality of the colorful jelly<br />

sweets for every flavor, precision must<br />

not be compromised. For this reason,<br />

all twelve LEWA ecoflow metering<br />

pumps each have a separate electric<br />

stroke adjustment and an automated<br />

control circuit with the tried-andtested<br />

Coriolis flow meter. “This allows<br />

the injection quantity for each of the six<br />

colorants and flavorings to be precisely<br />

controlled,” adds Boccotti. “This not<br />

only ensures product quality, but<br />

also minimizes production waste and<br />

avoids wasting costly ingredients.”<br />

High degree of automation<br />

increases productivity<br />

The biggest improvement compared<br />

to the old system is the high degree<br />

of automation: the new metering<br />

solution from LEWA Italy continuously<br />

checks the fill level of the storage tanks<br />

and the flow rate of the pumps and<br />

issues a timely warning in the event of<br />

deviations or problems. As it no longer<br />

needs to be monitored and controlled<br />

manually, the system can easily run<br />

around the clock, up to seven days a<br />

week. The recipe-specific parameters<br />

are set via a clearly arranged 15-inch<br />

touch panel. Up to 150 recipes can also<br />

be stored there and called up at a later<br />

date with just a few clicks. Moreover,<br />

the system is Industry 4.0-ready<br />

and can be controlled remotely and<br />

integrated into higher-level PLCs.<br />

“For this kind of candy production the<br />

manufacturer needs a customized<br />

metering system that can process as<br />

many colors and flavors as possible.<br />

With the flexible modular concept, we<br />

were able to develop a customized<br />

solution that meets all requirements:<br />

from the small installation space and<br />

high metering flexibility to the reliable<br />

and automated control of the delivery<br />

rate,” summarizes Boccotti.<br />

fmt<br />

For more information:<br />

www.lewa.com/en<br />

To guarantee the high quality of the colorful jelly sweets for every flavor, precision must not be compromised. For this reason, all twelve LEWA ecoflow<br />

metering pumps each have a separate electric stroke adjustment and an automated control circuit with the tried-and-tested Coriolis flow meter.<br />

Source: Masterfile<br />

30 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong>


Processing<br />

AI-Supported Confectionery Production<br />

Possibilities, opportunities and experiences at WDS with the use of artificial intelligence in confectionery<br />

machines<br />

by Daniel Brötz<br />

When we think of artificial intelligence,<br />

we initially imagine a futuristic, digital<br />

world. AI is already being used in<br />

numerous industries and areas of<br />

life and reputedly opens up almost<br />

unlimited possibilities. In order to<br />

make meaningful use of AI, a realistic<br />

picture of its possibilities and limits is<br />

extremely important.<br />

Winkler und Dünnebier Süßwarenmaschinen<br />

GmbH (WDS) is one of<br />

the world‘s leading manufacturers<br />

of machines for the confectionery<br />

industry for all pourable and tearable<br />

masses. The machine portfolio<br />

starts with independent depositing<br />

machines and laboratory depositors<br />

and progresses through small, fully<br />

automatic production machines to<br />

highly flexible large-scale plants for<br />

chocolate, gum and jelly, toffee and<br />

fondant or hard candy.<br />

Field report on digitisation at WDS<br />

A few years ago, WDS started to<br />

look for modern solutions for the<br />

confectionery industry with its own<br />

digitisation department. This resulted<br />

initially in lots of ideas and first tests<br />

with easily accessible tools such as<br />

ChatGPT or Microsoft Copilot. These<br />

were a good starting point to get a<br />

feel for what is possible and what<br />

limits currently still exist.<br />

When talking about artificial intelligence,<br />

many people think of ChatGPT<br />

first. However, Large Language<br />

models like ChatGPT are only one<br />

very general model family among<br />

thousands of other AI models. So<br />

when AI is mentioned in this text, it<br />

does not necessarily mean a GPT<br />

model. Yet specialized tools and<br />

expertise are necessary to work with<br />

AI technology.<br />

Working together with the Fraunhofer<br />

Institute, a theoretical basis and incompany<br />

know-how was built up at<br />

WDS to begin with. The initial focus<br />

of development was on the internal<br />

development of WDS.gpt – a tool that<br />

interacts with the WDS knowledge<br />

database and provides immediate<br />

answers to all questions during<br />

operation. This first project got off to<br />

a very positive start and provided very<br />

gratifying results. Motivated by this<br />

success, the idea was developed not<br />

only to tap into existing knowledge<br />

databases, but also to intelligently<br />

analyse further sources of knowledge<br />

such as assembly reports and feed<br />

the contents in a structured way to<br />

the WDS.gpt. This way, thousands<br />

of error and solution possibilities<br />

were transformed into a structured<br />

database, and the capability of WDS<br />

to achieve effective error correction<br />

and the transfer of know-how across<br />

different projects and over a long<br />

period was significantly increased.<br />

The WDS.gpt for internal use makes<br />

it possible to ask questions on almost<br />

any topic in natural language, making<br />

it very easy to operate. The system<br />

determines the information available<br />

in the saved database and puts it<br />

Fig. 1: AI conception of AI-supported confectionery production<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong><br />

31


Processing<br />

Fig. 2: User interface of WDS.gpt<br />

together clearly in a very short time. In<br />

addition, the sources of information<br />

are indicated, so that the answers can<br />

be checked and reproduced.<br />

In the next step, the knowledge<br />

gained shall not only be able to be<br />

used internally by WDS but also<br />

by their customers. The existing<br />

SweetConnect platform provides<br />

an ideal basis for this. Research<br />

is currently being done on the<br />

possibilities of providing knowledge<br />

specifically, meaningfully and<br />

securely.<br />

AI in the confectionery<br />

production plant<br />

A confectionery machine produces<br />

a large amount of data. Using a<br />

smart measuring mould such as e.g.<br />

SmartMould, it is already possible to<br />

continually record process data in the<br />

mould flow and to evaluate this using<br />

statistics methods or simple limit<br />

value analyses. However, it is still not<br />

currently possible to make efficient<br />

use of the complete data – which is<br />

where the greatest opportunities<br />

offered by AI applications come into<br />

the picture.<br />

The immense quantity of data<br />

from the production plant can be<br />

processed almost in real time by<br />

artificial intelligence and can also be<br />

Fig. 3: AI-supported detection of data anomalies<br />

32 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong>


Processing<br />

Figure 4: AI-generated Grafana dashboard for plant performance<br />

evaluated linked with historic data<br />

in order to guarantee automated<br />

and continual process monitoring.<br />

Error patterns or anomalies can be<br />

recognised in good time and can<br />

often be optimised before they lead<br />

to a real problem.<br />

An AI application is thus designed to<br />

support trained personnel in making<br />

fast and goal-oriented decisions.<br />

What it is not designed to do is make<br />

the use of autonomous machines<br />

without operating personnel possible.<br />

Limits in the use of artificial<br />

intelligence<br />

Alongside the many conceivable<br />

possibilities, some data is less suitable<br />

for the use of AI. The observation of<br />

rules and regulations when handling<br />

sensitive data can make the use of AI<br />

more difficult. In addition, AI does not<br />

have moral reasoning, which means<br />

that when moral decisions have to be<br />

made, human judgement must always<br />

be preferred over the AI decision.<br />

Ecological aspects also have to be<br />

taken into account, since AI solutions<br />

require a lot of resources. If the<br />

expected ROI is low, traditional or<br />

hybrid approaches can offer a more<br />

suitable cost-benefit ratio. For uses<br />

subject to high safety requirements,<br />

such as in medical technology or<br />

aviation, a wrong decision can have<br />

far-reaching consequences. Risks<br />

should always be considered carefully<br />

in such cases.<br />

Examples of shop floor solutions<br />

with artificial intelligence<br />

An assistance chat like WDS.gpt<br />

can search for contents in many<br />

documents and sources at the same<br />

time and clearly summarise only the<br />

most important information. The<br />

compiled information must be able<br />

to be traced back to its source at all<br />

times, so that information can be<br />

verified. In future, this work would be<br />

done by a depositing assistant, which<br />

Daniel Brötz<br />

Team leader Digital Services<br />

can answer questions such as “Why<br />

is the product weight not OK?”, “What<br />

order number does drive xy have?” or<br />

“How do I change the pump system?”.<br />

Equally, report functions would<br />

be easier to implement: AI-based<br />

assistants reliably carry out tasks<br />

such as “Prepare a daily report on<br />

OEE and plant errors” or “Send<br />

an e-mail report if you recognise a<br />

deviation in comparison to the last 30<br />

days”.<br />

One of the greatest talents of a<br />

language-based AI is understanding<br />

and creating source code. We can<br />

make use of this talent when creating<br />

dashboards. We just have to explain<br />

to the AI in natural language what we<br />

would like to see and where the data<br />

is to be taken from. The AI can then<br />

create a clear Grafana dashboard<br />

with the necessary data.<br />

fmt<br />

The Author<br />

Daniel Bötz is Team leader Digital Services at<br />

Winkler und Dünnebier Süßwarenmaschinen<br />

GmbH.<br />

1)Source: Own AI image generated by DALL-E<br />

For more information:<br />

www.w-u-d.com<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong><br />

33


Events<br />

IFFA <strong>2025</strong>: AI, Robotics and Sensor<br />

<strong>Technology</strong> are Raising Meat and Protein<br />

Processing to New Heights<br />

The meat and protein processing industry is facing major challenges. Pressure on prices, a wide range of<br />

products and the ongoing shortage of skilled labor call for efficient working practices if the industry is to<br />

remain competitive globally. Increasing automation and innovative technologies such as artificial intelligence<br />

and robotics represent potential solutions: they can boost productivity and cut operating costs. Under the<br />

motto ‘Maximum Performance’, the world‘s leading trade fair for the meat and protein processing industry,<br />

IFFA - <strong>Technology</strong> for Meat and Alternative Proteins, will show what is already possible and demonstrate the<br />

course the industry needs to take in the future.<br />

Automation is the name of the game<br />

in many branches of industry: it not<br />

only improves the performance of<br />

machines and systems but also helps<br />

avoid production interruptions and<br />

save energy and materials. In the<br />

<strong>food</strong> industry, for example, automatic<br />

product control and traceability<br />

is virtually mandatory to ensure a<br />

consistently high level of quality and<br />

meet strict legal requirements. It is also<br />

an ideal tool for tackling challenges<br />

such as rising costs and the shortage<br />

of skilled labor.<br />

Process automation in the meat and<br />

protein industry ranges from raw<br />

material preparation with mixing<br />

and grinding, via processing with<br />

portioning, filling and moulding, as well<br />

as thermal processes such as cooking<br />

and cooling, to automatic packaging<br />

and intelligent logistics. In many<br />

cases, however, the various process<br />

stages and production lines are not<br />

Thanks to AI, industrial robots can operate with<br />

greater autonomy and agility.<br />

Photo: Messe Frankfurt<br />

networked with each other, meaning<br />

that data exchange is impossible and<br />

cannot be used to optimise the various<br />

processes. Fortunately, there is a<br />

remedy because web- based process<br />

control systems such as MES and<br />

ERP often consist of modular software<br />

systems that can be retrofitted<br />

to existing installations. Thus, the<br />

advantages of a fully networked smart<br />

factory are not just the preserve of new<br />

production facilities.<br />

The foundation of many automatic<br />

processes is real-time data collection<br />

and analysis. Modern sensors<br />

supply precise information regarding<br />

temperature, humidity, weight and<br />

pressure. For example, temperature<br />

and humidity sensors in cold stores<br />

are used to prevent the temperature<br />

rising and thus avoid the risk of<br />

contamination. Weight sensors check<br />

the weight of each individual meat<br />

product and ensure that the packaging<br />

is in line with specifications. This not<br />

only reduces the amount of material<br />

used but also minimises waste and the<br />

return rate. Another example is sensors<br />

for monitoring the gas composition in<br />

packaging, which ensures the desired<br />

conditions are maintained at all times.<br />

AI speeds up processing<br />

In common with many other industries,<br />

the introduction of artificial intelligence<br />

(AI) is also transforming the meat and<br />

protein industry and taking it to a new<br />

level by enabling machines not only to<br />

collect data from the various stages<br />

of production but also to analyse and<br />

deduce potential improvements from<br />

it. In the event of disruptions in the<br />

production process, AI can identify<br />

cause-and-effect relationships and<br />

thus rectify problems without stopping<br />

the production process or prevent<br />

them occurring in the future. This not<br />

only boosts efficiency but also means<br />

higher levels of certainty for both<br />

consumers and companies.<br />

Industrial image recognition and<br />

processing is also based on AI<br />

models that have been trained for the<br />

application in question. For example,<br />

it is used to sort meat products in<br />

accordance with specific criteria, such<br />

as size, shape and structure. This<br />

reduces the employee‘s workload at<br />

the same time as increasing precision.<br />

If used to identify quality criteria,<br />

such as grain or fat content, it can<br />

significantly increase the selling price<br />

of individual items.<br />

Predictive maintenance is another<br />

area of application. AI-aided systems<br />

monitor machine status and predict<br />

downtimes so that maintenance work<br />

is only carried out when required.<br />

According to a McKinsey study,<br />

predictive maintenance in the <strong>food</strong><br />

industry can reduce maintenance costs<br />

by as much as 30 percent and increase<br />

plant utilization by 20 percent.<br />

Machine learning lifts robotics to<br />

a new level of development<br />

Today, industrial robots are an established<br />

feature in the <strong>food</strong> industry,<br />

especially in larger companies.<br />

Operating around the clock, they can<br />

bring about considerable gains in<br />

efficiency and productivity. However,<br />

the dividing line between conventional<br />

34 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong>


Events<br />

machines and those with integrated<br />

robot technology is not clear cut. It can<br />

be said, however, that industrial robots<br />

are mainly used to perform repetitive<br />

tasks, such as those typically found<br />

in the meat processing industry, for<br />

example cutting, portioning, packing,<br />

wrapping, sorting, picking and placing.<br />

AI is also taking robotics to a new<br />

level of development. Generative AI<br />

can use machine learning to adapt<br />

independently to new circumstances<br />

and situations, thus enabling industrial<br />

robots to act more autonomously<br />

and agilely. A good example of this is<br />

autonomous mobile robots (AMR).<br />

Equipped with cameras and sensors,<br />

they can assess and analyse their<br />

surroundings. For instance, they look<br />

for new paths when obstacles block the<br />

planned route and act independently in<br />

abnormal situations.<br />

Multifunctional robotic work cells<br />

hold out the promise of an enormous<br />

increase in flexibility and are set to<br />

replace traditional line production in<br />

the meat industry, too. For example,<br />

using AI, the robotic work cell can<br />

independently process pork sides<br />

in a series of operations, which are<br />

carried out all at once instead of a<br />

series of small operations. Thus,<br />

different products can be processed<br />

in parallel, enabling an optimum<br />

product mix without the restrictions of<br />

line production. At the same time, the<br />

robotic work cells form autonomous<br />

networks with the AMRs, which<br />

react independently when faced with<br />

changing requirements.<br />

AI, robotics and sensor<br />

technology boost performance<br />

and accelerate the pace of change<br />

The meat and protein processing<br />

industry is on the cusp of radical<br />

change, driven by the use of new<br />

technologies such as AI, robotics and<br />

sensor technology. These technologies<br />

are not only an opportunity to<br />

automate processes and increase<br />

efficiency but also to enhance product<br />

quality and sustainability. Companies<br />

that integrate these technologies at<br />

an early stage are well prepared to<br />

ensure their competitiveness on the<br />

global market and meet the increasing<br />

challenges of tomorrow’s world. fmt<br />

For more information:<br />

www.iffa.com<br />

Exit Conveyor for Enhanced Efficiency in<br />

Food Cutting<br />

FAM STUMABO at IFFA in Hall 8, Booth D30<br />

After the successful launch of the<br />

Yuran Hytec 300 in 2024, FAM<br />

STUMABO will release an additional<br />

version of this model at the IFFA <strong>2025</strong><br />

exhibition. The new version builds on<br />

the success of the Yuran Hytec 300,<br />

a versatile machine designed to dice,<br />

strip-cut, and shred a wide variety of<br />

meat, poultry, alternative protein and<br />

pet<strong>food</strong> products. The Yuran Hytec 300<br />

EC integrates an Exit Conveyor that<br />

brings several advantages specifically<br />

for batch processing.<br />

“The innovative exit conveyor will help<br />

capture the cut pieces effectively and<br />

eliminate product loss or spillage,”<br />

explains Thomas Bogaerts, Project<br />

Engineer at FAM STUMABO. “The<br />

clearance between the discharged cut<br />

product and the integrated conveyor<br />

maintains the quality required for even<br />

the most sensitive applications. It<br />

will further provide a more controlled<br />

discharge due to a seamless transition<br />

and even distribution of the cut<br />

product.”<br />

Efficiency and versatility in batch<br />

processing<br />

The new Exit Conveyor system<br />

facilitates discharging the cut product<br />

into totes, a Eurobin trolley, or<br />

additional conveying systems so that<br />

there is no need to stop the machine<br />

when replacing totes during batch<br />

feeding. With its simple operating<br />

principle, the Yuran Hytec 300 EC also<br />

offers the benefit of ease of use in a<br />

variety of applications.<br />

The product is fed via the belt and<br />

guided towards the feed roll, ensuring<br />

a positive transfer into the circular<br />

knives. The circular knives cut the<br />

product into strips, which are then<br />

diced by the crosscut knife spindle<br />

at the desired height or length. For<br />

shredding and pulled look applications,<br />

the machine also offers the option of a<br />

pre-break system for initial reduction in<br />

combination with subsequent cutting<br />

and shredding spindles.<br />

“The Yuran Hytec 300 EC is used in<br />

cutting fresh, crust-frozen, tempered<br />

frozen, and (hot) cooked meat and<br />

poultry products,” says Thomas<br />

Bogaerts. “It excels in providing<br />

efficient and consistent ‘pulled look’<br />

shredding of cooked beef, poultry,<br />

and pork meats, making it ideal for<br />

BBQ meats, salad and pizza toppings,<br />

sandwiches, and handheld snacks.”<br />

The specialized cutting tools are<br />

designed to handle the unique<br />

characteristics of extruded products,<br />

creating alternative meat products in<br />

familiar cuts and shapes.<br />

fmt<br />

For more information:<br />

www.fam-stumabo.com<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong><br />

35


Events<br />

Innovations, Product Launches, and<br />

Solutions for Efficient and Sustainable<br />

Packaging to Seal the Future<br />

SEALPAC is exhibiting at IFFA <strong>2025</strong> in hall 12.1, stand E79.<br />

Under its motto #SealingTheFuture, SEALPAC will be presenting various types of cutting-edge technology,<br />

all made in Germany, during IFFA <strong>2025</strong>. At the world‘s leading trade show for meat and (alternative) protein<br />

manufacturers, visitors will experience pioneering, cross-platform technologies at the stand of the German<br />

packaging expert. For the very first time, SEALPAC is exhibiting its F-series thermoformer, which is bound to set<br />

ground-breaking standards in high-performance applications.<br />

Companies in the <strong>food</strong> industry are<br />

increasingly faced with the challenge of<br />

making their production process more<br />

efficient, meeting legal sustainability<br />

requirements, and at the same time<br />

developing attractive packaging for<br />

the point of sale. Through innovative<br />

technologies, SEALPAC supports its<br />

customers in meeting these requirements.<br />

The family-owned company with<br />

two plants in Oldenburg, Germany, sees<br />

itself as a dependable partner to the <strong>food</strong><br />

industry and supports its customers<br />

through the entire packaging process,<br />

from the initial idea to the packaged<br />

product in the shelves of the retailer.<br />

At IFFA <strong>2025</strong>, the packaging specialist<br />

will be launching the F-series, a nextgeneration<br />

thermoformer range, at its<br />

new location in hall 12.1. In addition,<br />

various solutions in the tray-sealing<br />

segment, which meet both the<br />

requirements of efficient, high-volume<br />

production and the needs of companies<br />

with smaller outputs, complement its<br />

trade fair presence.<br />

The F-series: a game changer in the<br />

segment of thermoforming<br />

The new, high-performance F-series<br />

thermoformer, SEALPAC’s first complete<br />

in-house design in this segment,<br />

represents an entirely new approach<br />

to packaging technology. Companies<br />

benefit from a significant increase in<br />

production through optimal process<br />

flows and minimum machine downtime.<br />

The F-series flexibly processes a wide<br />

range of materials and is therefore<br />

particularly future proof, especially with<br />

regard to fulfilling the PPWR (Packaging<br />

and Packaging Waste Regulation).<br />

Furthermore, it is equipped with the latest<br />

control software that enables flawless<br />

in-line connectivity and also allows for<br />

easy network integration. This makes the<br />

SEALPAC F a true industry 4.0 machine.<br />

A special feature of the F-series<br />

thermoformer is its modern hygiene<br />

concept. The easy-access design makes<br />

cleaning and maintenance intuitive,<br />

therefore enhancing machine availability.<br />

Another highlight is the tooling quick<br />

exchange system on the F-series. This<br />

ensures maximum flexibility and simplifies<br />

switching to a new application significantly.<br />

The sealing tool is replaced almost without<br />

hand tools and with minimal effort. This not<br />

only speeds up the changeover process,<br />

but is also safer for the operating personnel.<br />

With a high level of in-house production,<br />

the F-series stands for outstanding quality<br />

and durability. As such, the thermoformer<br />

sets new standards in terms of packaging<br />

performance, sustainability, and userfriendliness.<br />

A6max traysealer: resource-saving<br />

with optimal appearance<br />

In Frankfurt, by means of the SEALPAC<br />

A6max, a member of the renowned<br />

Amax-series, the packaging expert<br />

is demonstrating the production of<br />

sustainable packaging solutions that<br />

combine efficiency, flexibility, and<br />

an attractive product presentation.<br />

This versatile traysealer enables<br />

the production of high-quality, safe,<br />

and visually appealing packaging,<br />

with a format change concept that<br />

is unparalleled in terms of speed. At<br />

IFFA <strong>2025</strong>, SEALPAC impressively<br />

demonstrates how different tray<br />

materials, such as ultra-light PP trays,<br />

FiberWise pulp trays, and paper-based<br />

eTray®, can be processed without<br />

changing the tooling.<br />

M-Flex: highest quality standards,<br />

unparalleled flexibility<br />

The compact SEALPAC M-Flex semiautomatic<br />

traysealer enables companies<br />

with smaller production volumes and<br />

frequent product changes to enter<br />

the professional world of packaging.<br />

It combines highest precision with an<br />

efficient packaging process and is ideal<br />

for meat workshops, business startups,<br />

36 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong>


Events<br />

test kitchens, and catering suppliers. On<br />

a small footprint, the M-Flex processes<br />

all major packaging materials into safe,<br />

attractive, and contemporary packaging.<br />

In addition to standard solutions,<br />

innovative concepts such as FlatMap®,<br />

TraySkin®, FlatSkin®, or EasyLid® can<br />

also be implemented.<br />

Just like the F-series thermoformers and<br />

the Amax-series traysealers, the M-Flex<br />

is the smartest solution in its category<br />

with the lowest cost of ownership. All<br />

these machines have been designed for<br />

the requirements of <strong>2025</strong>, and beyond.<br />

SEALPAC’s supermarket: packaging<br />

innovations to inspire<br />

A highlight at the SEALPAC stand<br />

will once again be its “Supermarket<br />

of Innovations”. Here, the company<br />

presents numerous innovative packaging<br />

concepts from international markets,<br />

all produced on SEALPAC equipment.<br />

Refrigerators contain the latest trends and<br />

developments whilst offering the industry<br />

valuable suggestions for future-oriented<br />

solutions. The supermarket is therefore<br />

an important source of inspiration for<br />

companies that want to further develop<br />

their packaging concepts and adapt them<br />

to changing market needs.<br />

fmt<br />

For more information:<br />

www.sealpacinternational.com<br />

Grinders, Mixer Grinders and Bowl<br />

Cutters: Sophisticated <strong>Technology</strong> with<br />

All-round Perfection<br />

K+G Wetter at IFFA <strong>2025</strong> in Hall 8.0 Stand D96<br />

From compact trade cutters to the<br />

industrial vacuum cutter VCM 550,<br />

the machines from K+G Wetter<br />

offer a comprehensive overview of<br />

sophisticated vacuum technology,<br />

efficient cooking functions and many<br />

other clever cutter features for all<br />

company sizes. K+G Wetter also offers<br />

a wide range of grinders and mixer<br />

grinders – from the small EW 114 mm<br />

electric grinder, to angle grinders and<br />

mixer angle grinders with and without<br />

loading, to the AW 280 industrial grinder.<br />

The new WW 200 angle grinder will be<br />

at IFFA as a flexible all-rounder for fresh<br />

and frozen meat blocks.<br />

Perfect hygiene is crucial in <strong>food</strong><br />

production. This makes it all the more<br />

important that the machines used can<br />

be cleaned quickly and easily – like the<br />

bowl cutters of the Hygienic Secure<br />

series from K+G Wetter. The new VCM<br />

70 Hygienic Secure shows that the<br />

sophisticated features of these machines<br />

are not just for large-scale industry: in a<br />

compact size for butchers, it is equipped<br />

with everything needed to quickly and<br />

perfectly clean the cutter after use or<br />

before the next batch. Sloping and handpolished<br />

stainless-steel surfaces, parts<br />

that can be removed with a flick of the<br />

wrist without the need for any tools, such<br />

as the patented knife cover strip, the<br />

bowl scraper or the large cleaning flaps<br />

in the vacuum bowl: Hygienic Secure is<br />

well thought out in every detail, saves<br />

cleaning time every day and ensures<br />

maximum hygiene safety.<br />

Flexible in use, from vegan to pet<br />

<strong>food</strong><br />

Even with vegetarian and vegan <strong>food</strong>,<br />

the machines from K+G Wetter have<br />

a decisive effect on consistency and<br />

flavor. Vacuum cutters, in particular,<br />

demonstrate their strengths here: the<br />

cooling effect of the vacuum protects<br />

the vegetable proteins from denaturing<br />

and, due to stronger soaking, longer<br />

protein chains are formed. Added to<br />

this is the intensification of flavor and<br />

improved consistency of the products<br />

manufactured in a vacuum, which also<br />

have a significantly longer shelf life due<br />

to the lower oxygen content.<br />

When it comes to pet <strong>food</strong>, the grinders<br />

from K+G Wetter are in demand:<br />

processing raw materials that contain<br />

bones and are frozen to -21 degrees<br />

presents a major challenge for the<br />

machines used. The industrial grinders<br />

from K+G Wetter perform these tasks<br />

day after day for many hours and thus<br />

process tens of thousands of tons<br />

of raw materials over many years. An<br />

investment that pays off and reliably<br />

produces pet <strong>food</strong> of the best quality.<br />

Think tank IFFA<br />

“We always develop our machines and<br />

software with a view to making the<br />

daily work of butchers and other <strong>food</strong><br />

producers easier, safer and faster,”<br />

summarizes Volker Schlosser. The<br />

International Sales Manager at K+G<br />

Wetter is therefore looking forward to<br />

six days of IFFA trade fair in Frankfurt<br />

full of discussions and exchanges with<br />

old and new customers and partners.<br />

“Of course we want to sell machines.<br />

But exchanging experiences is of<br />

course also important to us at a trade<br />

fair – where else can you find so much<br />

concentrated expertise in such a<br />

compact period?”<br />

fmt<br />

For more information:<br />

https://kgwetter.de/en/<br />

Photo: K+G Wetter<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong><br />

37


Packaging<br />

Paper Packaging for Panda Milk<br />

Chocolate<br />

UPM Specialty Papers and Orkla<br />

Suomi are piloting a new paper wrapper<br />

for Panda Milk chocolate. During a sixmonth<br />

pilot period, the new wrappers<br />

replace traditionally used PP-plastic<br />

wrappers. Milk chocolate bars in new<br />

packages are now available in stores<br />

across Finland.<br />

“At Orkla Suomi, we want to make<br />

everyday life better with local brands<br />

that bring joy and make sustainable<br />

choices easier. Our products are a<br />

combination of tradition, innovation,<br />

and sustainability. A great example<br />

of our ongoing efforts to replace<br />

fossil-based materials with renewable<br />

alternatives is the new paper-based<br />

chocolate tablet packaging, developed<br />

in collaboration with UPM and printing<br />

house Walki Westpak. We will pilot this<br />

paper-based packaging with Panda<br />

Milk Chocolate in spring <strong>2025</strong> to gather<br />

insights and experiences from the new<br />

solution,” says Arja Laitinen, Packaging<br />

Developer at Orkla Snacks.<br />

The new type of wrapper for Panda Milk<br />

Chocolate is based on UPM AsendoTM<br />

Pro 75 g/m2 barrier paper, which has<br />

suitable grease barrier properties<br />

for Panda milk chocolate. A cold seal<br />

lacquer, which has been applied to<br />

sealing areas, allows the paper-based<br />

package to be sealed on Orkla Suomi’s<br />

existing flowpack packaging machines,<br />

which are normally used to pack<br />

38<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong>


Packaging<br />

products in plastic. UPM Asendo Pro<br />

is certified for <strong>food</strong> safety (BfR, FDA),<br />

and the new packaging solution has<br />

undergone extensive testing, including<br />

shelf-life tests.<br />

Orkla Suomi wanted to find a paperbased<br />

packaging solution to support<br />

its goal of increasing the share of<br />

renewable packaging materials without<br />

compromising recyclability. UPM<br />

only sources fibers from sustainably<br />

managed forests, where forest<br />

regeneration is ensured. UPM Asendo<br />

Pro has been validated as recyclable<br />

(PTS method RH 021/97, cat II) in<br />

existing fiber recycling streams, which<br />

are widely available to consumers in<br />

Finland and in Europe. 83% of paper<br />

and cardboard packaging is recycled in<br />

Europe (Eurostat, 2021).<br />

like Orkla Suomi with their packaging<br />

sustainability ambitions and to speed<br />

up the time to market of new packaging<br />

solutions,” explains Kirsi Lahtela,<br />

Senior Manager, Product Portfolio<br />

Management, UPM Specialty Papers.<br />

Traditionally, plastic or a paperplastic<br />

laminate has been used in<br />

packaging to guarantee shelf-life,<br />

ensure <strong>food</strong> protection and to keep<br />

grease from penetrating the package<br />

material. Thanks to the in-built barrier<br />

protection provided by UPM Asendo<br />

Pro packaging paper, no additional<br />

plastic layer is required.<br />

fmt<br />

For more information:<br />

www.upmraflatac.com<br />

“Chocolate can be a challenging<br />

product to package in paper, due to its<br />

relatively high grease level. However,<br />

UPM has a solid product portfolio,<br />

extensive experience and the broad<br />

partner network needed to support<br />

the transition to recyclable paperbased<br />

packaging. Therefore, we are<br />

able to help converters and brands<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong> 39


Events<br />

New Features for Upcoming Vita<strong>food</strong>s<br />

Europe <strong>2025</strong><br />

The world’s nutraceutical event announces new features for its Barcelona debut this May – including a new theater<br />

and increased networking opportunities<br />

Informa Markets has unveiled<br />

details of new features at this year’s<br />

Vita<strong>food</strong>s Europe (20-22 May),<br />

the leading global platform for the<br />

nutraceutical, func-tional <strong>food</strong> and<br />

beverage, and dietary supplement<br />

industries. The <strong>2025</strong> event will be the<br />

first to take place at Fira Barcelona,<br />

Gran Via, boasting a 25% expansion<br />

in exhibition space – making it the<br />

biggest edition of Vita<strong>food</strong>s Europe<br />

to date. This year’s show will be host<br />

to multiple new features, including a<br />

new Nutraceutical Showcase Theater,<br />

an expanded Finished Products<br />

Area and increased networking<br />

opportunities to help visitors make<br />

con-nections, gain insights and spark<br />

industry innovation.<br />

What’s new at Vita<strong>food</strong>s <strong>2025</strong><br />

This year’s event will see the<br />

introduction of brand-new features and<br />

hours of expert content covering all<br />

sectors of the supply chain. Highlights<br />

for <strong>2025</strong> include:<br />

• The Nutraceutical Showcase<br />

Theater – Offering valuable<br />

insights for the whole supply<br />

chain, this new theater will see<br />

leading experts host dedicated<br />

sessions showcasing the latest<br />

research and technologies, with<br />

additional content serving a range<br />

of industry subsectors – including<br />

finished products, contract<br />

manufacturing and beyond.<br />

• Women’s Health Spotlight<br />

– Debuting at the Vita<strong>food</strong>s<br />

Europe Conference Theater, this<br />

dedicated spotlight will dive into<br />

a range of areas – from hormonal<br />

health and menstrual support<br />

to fertility, pregnancy, and<br />

maternal health – with sciencebacked<br />

sessions exploring how<br />

to innovate tailored products for<br />

women’s specific needs.<br />

These additions will sit alongside<br />

return-ing favorites, including the<br />

Vita<strong>food</strong>s Europe Conference – a<br />

two-day programme including expert<br />

presentations, panel dis-cussions<br />

and company case studies on key<br />

health topics. Also returning for <strong>2025</strong><br />

is the renowned Vita<strong>food</strong>s Insights<br />

Theater, which will see leading minds<br />

deep dive into key consumer insights,<br />

regulatory updates, technology,<br />

sustainability, diver-sity and inclusion<br />

and more.<br />

Improved ways to connect<br />

With collaboration crucial to industry<br />

innovation, Vita<strong>food</strong>s Europe will add<br />

even more networking opportunities<br />

for its <strong>2025</strong> edition to help foster<br />

connections that drive industry<br />

progress. Highlight networking<br />

events include:<br />

• Future of Nutrition Lunch and<br />

Learn – This premium ticketed<br />

event will focus on ‘hacking<br />

the mass market’, with industry<br />

pioneers presenting actionable<br />

insights and strategies to<br />

redefine traditional consumer<br />

categories and convert niche<br />

prod-ucts to mainstream<br />

successes. Networking Brunch<br />

– Bringing together industry<br />

game-changers to discuss the<br />

challenges and oppor-tunities<br />

in making personalized health<br />

solutions sustainable and<br />

affordable for the mass market.<br />

• Women’s Networking Breakfast –<br />

Sponsored by Kerry, this powerful<br />

panel discussion will bring<br />

dynamic networking breakouts<br />

to pass on valuable insights<br />

and strategies for personal and<br />

professional impact.<br />

• Coffee and Churros Networking<br />

– A morning of conversations,<br />

fresh-brewed coffee and warm<br />

churros. With a simple, laidback<br />

atmosphere, this event<br />

gives visitors a new oppor-tunity<br />

to expand their network likeminded<br />

individuals.<br />

Room to grow<br />

The move to Fira Barcelona, Gran Via<br />

enables Vita<strong>food</strong>s Europe to grow in<br />

line with market potential, helping<br />

businesses tap into high-growth<br />

opportunities. With an anticipated<br />

21,500+ attendees, including 1,300<br />

exhibitors gathering across 75,000m2<br />

of exhibition space – Vita<strong>food</strong>s Europe’s<br />

largest ever show floor – visitors will<br />

have more opportunities to explore<br />

and gain insights than ever before.<br />

Alongside returning favorites such as<br />

the New Products Zone and Tasting<br />

Center, the <strong>2025</strong> event will feature<br />

a significantly expanded Finished<br />

Products Area. With 40% of Vita<strong>food</strong>s<br />

Europe exhibitors offering finished<br />

products, the Finished Products<br />

Area offers greater opportunities<br />

for collaboration across the entire<br />

nutraceutical supply chain.<br />

“This year we’re raising the bar with our<br />

biggest-ever show floor, new theater,<br />

more cutting-edge content and added<br />

networking opportunities to help<br />

visitors take their businesses to the<br />

next level,” says Julien Bonvallet, Group<br />

Brand Director at Vita<strong>food</strong>s Europe.<br />

“While the location has changed, our<br />

commitment is the same: to bring the<br />

global nutraceutical community together<br />

to foster collaboration and spark<br />

innovation. Expect the same high-quality<br />

suppliers, innovations, and expert-led<br />

discussions that you’ve come to love. It’s<br />

Vita<strong>food</strong>s Europe, but even better!” fmt<br />

For more information:<br />

www.vita<strong>food</strong>s.eu.com<br />

40 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong>


Events<br />

MAY JUNE<br />

JULY<br />

03-08 May<br />

Frankfurt, Germany<br />

IFFA<br />

Messe Frankfurt,<br />

Ludwig-Erhard-Anlage 1,<br />

60372 Frankurt am Main<br />

Tel.: +49 69 7575 0<br />

www.iffa.messefrankfurt.com<br />

8-10 May<br />

Addis Ababa, Ethiopia<br />

Agro<strong>food</strong> Ethiopia<br />

fairtrade Messe GmbH & Co. KG<br />

Kurfürsten Anlage 36, 69115<br />

Heidelberg, Germany<br />

Tel.: +49-6221/4565-0<br />

Fax: +49-6221/4565-25<br />

info@fairtrade-messe.de<br />

www.fairtrade-messe.de<br />

20-22 May<br />

Barcelona, Spain<br />

Vita<strong>food</strong>s Europe<br />

Informa Exhibitions,5 Howick Place,<br />

London SW1P 1WG Great Britain<br />

Tel.: +44 20 337 73111<br />

www.vita<strong>food</strong>s.eu.com<br />

08-11 June<br />

Tehran Iran<br />

fairtrade Iran<strong>food</strong> + bevtec<br />

fairtrade Messe GmbH & Co. KG<br />

Kurfürsten Anlage 36,<br />

69115 Heidelberg, Germany<br />

Tel.: +49-6221/4565-0<br />

Fax: +49-6221/4565-25<br />

info@fairtrade-messe.de<br />

ww.fairtrade-messe.de<br />

13-16 July<br />

Chicago, IL, USA<br />

IFT Food Expo<br />

Institute of Food Technologists<br />

252 W. Van Buren,<br />

Suite 1000, Chicago, IL 60607<br />

Tel.: +1-312-782-8424<br />

Fax: +1-312-782-8348<br />

www.ift.org<br />

SEPTEMBER<br />

DECEMBER<br />

15-19 September<br />

Munich, Germany<br />

drinktec<br />

YONTEX GmbH & Co. KG<br />

Kürschnershof 2-4<br />

90403 Nuremberg,<br />

Germany,<br />

Email: info@yontex.com,<br />

www.brau-beviale.de<br />

23-25 September<br />

Nuremberg, Germany<br />

Fachpack<br />

NürnbergMesse GmbH<br />

Messezentrum,<br />

90471 Nuremberg<br />

Tel.: +49 911 86 06 49 09<br />

Fax: +49 911 86 06 49 08<br />

www.fachpack.de<br />

24-26 September<br />

Birmingham, UK<br />

PPMA Ltd. 2024<br />

PPMA Ltd.<br />

New Progress House,<br />

34 Stafford Road, Wallington, Surrey<br />

SM6 9AA<br />

Tel.: +44 (0)20 8773 8111<br />

www.ppmashow.co.uk<br />

02-04 December<br />

Paris, France<br />

Fi Europe<br />

Informa Markets,<br />

WTC Tower Ten, 7th Floor,<br />

Strawinkskylaan 763, 1077 XX<br />

Amsterdam,<br />

The Netherlands<br />

Tel.: +31-20-409 9544<br />

Fax: + 31-20-363 2616<br />

www.figlobal.com<br />

This list of events is accurate, to the best of our knowledge. However potential visitors are recommended to check with the<br />

organizer since some details are subject to change. We make no claims to be complete and are grateful for any corrections<br />

or completions. Please contact: <strong>food</strong>@harnisch.com<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong><br />

41


Last Page<br />

Advertiser’s Index • April <strong>2025</strong><br />

Page Company Location<br />

13 CFF Ilmenau, Germany<br />

4 Dr. Harnisch Publications Nuremberg, Germany<br />

15 Gelita AG Eberbach, Germany<br />

Digital Gerhard Schubert Crailsheim, Germany<br />

23 Green Efficient Technologies Nuremberg, Germany<br />

Cover 2 IFT Food Expo Chicago IL, USA<br />

3 K + G Wetter Biedenkopf, Germany<br />

9 Robertet Grasse, France<br />

21 Schaaf Technologie GmbH Bad Camberg, Germany<br />

Cover Sealpac International Harderwijk, the Netherlands<br />

Cover 4 Urschel Laboratories Inc Chesterton IN, USA<br />

5 Vita<strong>food</strong>s Exhibitions London UK<br />

Whilst every effort is made to ensure the accuracy of this information, we appreciate your comments and corrections<br />

if something should be not quite right.<br />

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PREVIEW • JUNE <strong>2025</strong><br />

Confectionery<br />

Sustainable Ingredients<br />

Color Trends Sorting<br />

Food Colors<br />

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42 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong>


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<strong>food</strong> Alternative <strong>Marketing</strong> & Proteins <strong>Technology</strong> • April <strong>2025</strong><br />

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Production-proven<br />

Cost-savings.<br />

New advancements from<br />

Urschel include the new CCLL<br />

(Chip Cutter Large Lattice) and<br />

improved CC. Each feature<br />

larger 32” (813 mm) cutting<br />

chambers to maximize capacity.<br />

New ‡ patented RockRepeller<br />

Impeller filters out rocks to<br />

limit lost production.<br />

Explore more cutting<br />

solutions at urschel.com.<br />

NEW<br />

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of industrial cutting machinery<br />

throughout the world.<br />

www.urschel.com<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong><br />

® Urschel, Urschel logo symbol, and The Global Leader in Food Cutting <strong>Technology</strong> are registered trademarks of Urschel Laboratories, Inc. U.S.A.<br />

RockRepeller pending. ‡U.S. patent # 12,128,579. International patents pending.

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