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2/25<br />
Vol. 39 •<br />
31377<br />
ISSN 0932-2744<br />
Sustainable Packaging for<br />
Navigating the Future<br />
<strong>food</strong> Alternative <strong>Marketing</strong> & Proteins <strong>Technology</strong> • April <strong>2025</strong><br />
of Chocolate<br />
AI in Confectionery<br />
Production<br />
IFFA <strong>2025</strong> - <strong>Technology</strong><br />
for Meat and More
What is<br />
IFT FIRST<br />
IFT FIRST means Food Improved by Research, Science, and<br />
<strong>Technology</strong> and it’s THE premier annual <strong>food</strong> system event.<br />
Registration Opens in March<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong>
Editorial<br />
A Super<strong>food</strong> for Nerves and Well-being<br />
Many people are convinced that<br />
chocolate makes them happy. I may<br />
possibly be one of them. Chocolate is<br />
sometimes known as nerve <strong>food</strong>. The<br />
slightly stimulating effect of cocoa<br />
comes from the plant substance<br />
theobromine, the “caffeine” in cocoa. It<br />
has a stimulating effect on the nervous<br />
system and boosts circulation. The<br />
secondary plant substances, the<br />
flavanoids, in cocoa are also said<br />
to have blood pressure-lowering<br />
properties and a positive effect on<br />
the blood vessels. Cocoa is also said<br />
to make you happy. This is due to<br />
the amino acid tryptophan, which is<br />
converted into the happiness hormone<br />
serotonin in the brain.<br />
As I tried to find out more about this<br />
so-called super<strong>food</strong>, I came across<br />
the IPD in Germany. The Import<br />
Promotion Desk (IPD), a project of the<br />
German Federal Ministry for Economic<br />
Cooperation and Development<br />
(BMZ), supports cocoa producers<br />
from Ecuador, Colombia, Peru, Ivory<br />
Coast, Ghana and Madagascar. “In<br />
the current demand situation, there<br />
are great opportunities in direct trade<br />
with cocoa producers”, says María<br />
Paula Gomez, expert for sourcing +<br />
markets at IPD. “The current cocoa<br />
supply is characterised by poor<br />
harvests, increased demand and rising<br />
cocoa prices. New sources of supply<br />
and direct purchasing from small and<br />
medium-sized producers can be an<br />
alternative to the usual trade with<br />
international trading companies.”<br />
Other fascinating background info to<br />
chocolate production made me value<br />
the end product just a little more:<br />
the cocoa tree grows in warm and<br />
humid regions south and north of the<br />
equator in a cocoa belt around the<br />
globe. The farmers closely control<br />
the fermentation process so that the<br />
beans reach the optimum degree<br />
of fermentation. A speciality of<br />
Ghanaian cocoa, for example, is that<br />
it is traditionally fermented under<br />
banana leaves for five to seven days.<br />
Among other things, this method<br />
gives it its special flavour and sets it<br />
apart from less fermented varieties.<br />
After fermentation, the beans are<br />
dried. Only then are they ready for<br />
roasting.<br />
During further processing, the beans<br />
are ground in special cocoa mills. This<br />
melts the cocoa butter in the beans and<br />
produces a liquid cocoa mass, which<br />
is the starting product for chocolate.<br />
If the cocoa mass is deoiled, cocoa<br />
butter is obtained. At the same time, a<br />
Ian Healey<br />
Editor-in-Chief<br />
press cake is produced which can be<br />
further processed into cocoa powder.<br />
The flavour of cocoa can vary greatly<br />
depending on the type of cocoa and how<br />
it is processed. Cocoa can have earthy,<br />
fruity, nutty or floral flavours. The flavour<br />
is based on plant genetics, climatic<br />
conditions, soil conditions, but above<br />
all on the various stages of processing -<br />
fermentation, drying, roasting.<br />
My next bite will certainly be a more<br />
conscious one. My happiness is a long<br />
process and I am grateful to those who<br />
make it possible.<br />
Cheers<br />
HYGIENIC SECURE<br />
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industrial bowl cutters for your outstanding products.<br />
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I F F A 2 0 2 5<br />
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<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • December 2024 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April 3<strong>2025</strong><br />
www.kgwetter.de<br />
H A L L 8 . 0 ,<br />
B O O T H D 9 6
Contents<br />
Subscribe now…<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> April <strong>2025</strong><br />
3 Editorial<br />
42 Impressum<br />
Ingredients<br />
PetFood PRO magazine wants to<br />
emphasize the high level of quality<br />
and care in the production of pet <strong>food</strong><br />
through the choice of ingredients, the<br />
choice of technology and the choice<br />
of packaging materials.<br />
International Magazine September 2022 ISSN 2628-5851<br />
<strong>Technology</strong> & <strong>Marketing</strong> 3/22<br />
10 Navigating the Future of Chocolate:<br />
New Ingredient Partnership<br />
12 Europe Turns Green: Avocado Consumption Reaches<br />
New Heights<br />
14 Key Ingredient Formulated into a Functional Drink,<br />
Shows Rapid and Lasting Effects on Skin Hydration<br />
and Radiance<br />
16 Mastering Batters and Breadings: Meeting Consumer<br />
Demand for Taste, Texture and Clean Label<br />
18 Fuelling Future Food & Beverage NPD<br />
Processing<br />
20 Groupe Minoteries and Hosokawa Alpine: Protaneo<br />
Plant-Based Mince wins innovation Award<br />
22 Continuation of the Strategy Requires Organizational<br />
Structure Development New Management Team at<br />
Handtmann Processing<br />
24 HPP: The New Trends and Applications Shaping the<br />
Future of High Pressure Processing<br />
28 The Colorful World of Sweets: Compact System<br />
Consisting of 12 Individual Pumps Meters flavors and<br />
Volorants with a Viscosity of up to 3,000 cps<br />
31 AI-Supported Confectionery Production<br />
Ingredients: Plant-Based Food, Black Soldier Flies, Fibers and Ce lulose, Grain Acceptability<br />
Processing: Wet Pet<strong>food</strong> Processing, Quality Control, Heat Exchangers, Mixing<br />
Packaging: Pouches and Alutrays, No Waste, Weighing Investment<br />
Packaging<br />
6 Innovative, Sustainable Packaging Solutions for<br />
Alternative Proteins<br />
38 Paper Packaging for Panda Milk Chocolate<br />
<strong>Technology</strong> & <strong>Marketing</strong><br />
www.pet<strong>food</strong>pro-mag.com<br />
Departments<br />
34 IFFA <strong>2025</strong> Preview<br />
40 Vita<strong>food</strong>s Europe <strong>2025</strong><br />
41 Calendar of Events<br />
42 Index
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong><br />
Vol. 39 • 31377<br />
ISSN 0932-2744<br />
Sustainable Packaging for<br />
Alternative Proteins<br />
Navigating the Future<br />
of Chocolate<br />
AI in Confectionery<br />
Production<br />
2/25<br />
IFFA <strong>2025</strong> - <strong>Technology</strong><br />
for Meat and More<br />
Cover:<br />
Alternative proteins are part of the major<br />
current <strong>food</strong> trends. The reasons for<br />
consumers to reduce meat are many,<br />
but include sustainability aspects, such<br />
as environmental protection. Thus it<br />
makes sense that plant-based <strong>food</strong>s are<br />
packaged in a sustainable way. A number<br />
of innovations for alternative proteins<br />
have recently emerged that are designed<br />
to provide optimal product safety and<br />
to prevent <strong>food</strong> waste, whilst being as<br />
resource efficient as possible.<br />
Our Cover Story starts on page 6.<br />
Photo: Sealpac International<br />
Come for the world’s<br />
nutraceutical event<br />
Stay for the<br />
world-class location<br />
Ingredients: Chocolate Indulgence<br />
An innovative approach in the chocolate market will deliver significant<br />
environmental benefits, reducing carbon footprints,<br />
land use and water consumption, as verified by third-party life<br />
cycle analysis. A new partnership will expand indulgence offerings<br />
with innovative products beyond traditional cocoa- and<br />
nut-based products. This strategic collaboration will provide<br />
customers with greater flexibility and also reinforce a long-standing<br />
commitment to sustainability. The full story is on page 10.<br />
Experience Vita<strong>food</strong>s<br />
Europe in Barcelona<br />
Your favourite nutraceutical event is now<br />
bigger than ever, with more products, more<br />
exhibitors and more networking than ever<br />
before.<br />
20-22 May <strong>2025</strong>, Barcelona<br />
Vita<strong>food</strong>s.eu.com<br />
Processing: AI in Confectionery<br />
When we think of artificial intelligence, we imagine a futuristic,<br />
digital world. To make meaningful use of AI, a realistic picture of<br />
the possibilities and limits is extremely important. A confectionery<br />
machine, for example, produces a large amount of data.<br />
It is already possible to continually record process data in the<br />
mould flow and to evaluate this. However, it is still not currently<br />
possible to make efficient use of the complete data – which is<br />
where greater opportunities offered by AI come into the picture.<br />
See page 31.<br />
Events: IFFA <strong>2025</strong><br />
The meat and protein processing industry is facing major<br />
challenges. Pressure on prices, a wide range of products and<br />
the ongoing shortage of skilled labor call for efficient working<br />
practices if the industry is to remain competitive globally.<br />
Increasing automation and innovative technologies such as<br />
artificial intelligence and robotics represent potential solutions.<br />
The upcoming fair IFFA - <strong>Technology</strong> for Meat and Alternative<br />
Proteins, will show what is already possible and demonstrate<br />
the needs<br />
<strong>food</strong><br />
for<br />
<strong>Marketing</strong><br />
the future.<br />
&<br />
Read<br />
<strong>Technology</strong><br />
page 34<br />
• February 2016 5
Cover Story<br />
Innovative, Sustainable Packaging<br />
Solutions for Alternative Proteins<br />
From niche product to standard in many households<br />
Booming market<br />
Alternative proteins are among the<br />
major current <strong>food</strong> trends. The size of<br />
the global plant-based meat market<br />
was valued at approximately € 6.6<br />
billion in 2023 and is expected to grow<br />
at a compound annual rate of 19.4%<br />
from 2024 to 2030 (source: https://<br />
www.grandviewresearch.com/industryanalysis/plant-based-meat-market).<br />
This mainly stems from the large<br />
number of flexitarians, people that at<br />
least occasionally try to do without<br />
meat. Important reasons for changing<br />
their eating habit are animal welfare, the<br />
positive impact on the environment and<br />
slowing down climate change. As such,<br />
it makes sense that the packaging of<br />
plant-based <strong>food</strong>s also adheres to the<br />
critical eye of these consumers with<br />
regard to sustainability.<br />
Packaging specialist SEALPAC, global<br />
supplier of high-tech traysealers and<br />
thermoformers, has been dealing with<br />
this question intensively for a long<br />
time. As Marcel Veenstra, <strong>Marketing</strong> &<br />
Communications Manager at Sealpac<br />
International explains: “In designing<br />
sustainable solutions, it is important<br />
not to forget the original function of<br />
packaging, which is to protect the<br />
product to keep it fresh for longer. By<br />
contributing to less <strong>food</strong> waste, we also<br />
support the environment. This is why<br />
our motto can only be: as little plastic<br />
as possible, as much as necessary”.<br />
Under this motto, in close cooperation<br />
with customers and material suppliers,<br />
a number of innovations have recently<br />
emerged for alternative proteins that<br />
are designed to provide optimal product<br />
safety and to prevent <strong>food</strong> waste, whilst<br />
being as resource efficient as possible.<br />
TraySkin®<br />
A true innovation, and only recently on<br />
the market at Migros in Switzerland,<br />
are plant-based eggs made of soy<br />
proteins. They keep up with the<br />
hen‘s egg in terms of appearance,<br />
but are particularly sensitive. Here,<br />
TraySkin® technology developed by<br />
SEALPAC offers reliable protection.<br />
Furthermore, each product is<br />
individually sealed with SEALPAC‘s<br />
OnTrayCut system, which was<br />
specially developed for the vacuum<br />
skin packaging process. In this way,<br />
each of the ‘eggs’ is well protected<br />
and retains its freshness over the<br />
entire shelf life. Rico Ménard, Head of<br />
Packaging Development at the Swiss<br />
manufacturer Micarna SA, explains:<br />
“The best packaging is the one that<br />
offers optimal product protection<br />
and at the same time minimal use of<br />
materials”.<br />
eTray®<br />
Together with Jaun Neoform GmbH,<br />
SEALPAC launched a plastic-reducing<br />
tray for Modified Atmosphere<br />
Packaging on the market, which<br />
is perfectly suited for plant-based<br />
products, such as vegan minced meat<br />
or cevapcici. This so-called eTray®<br />
consists of a cardboard base that<br />
can be printed on both sides. It has a<br />
thin plastic inlay that purely provides<br />
the sealing and barrier function.<br />
This stable and reliable tray reduces<br />
the plastic content by up to 40%<br />
compared to conventional trays. After<br />
use, the cardboard base and plastic<br />
inlay are easily separated to allow for<br />
sustainable disposal and recycling.<br />
FlatSkin®<br />
The FlatSkin® system also offers less<br />
plastic and more fiber. Products like<br />
plant-based burgers or steaks are<br />
skin packaged onto a flat cardboard<br />
carrier, which is laminated with an<br />
ultra-thin polymeric layer. This means<br />
that those products can be presented<br />
in a visible and attractive way, even<br />
if displayed in a vertical position at<br />
retail. The liner can afterwards easily<br />
be removed from the cardboard<br />
carrier by means of a special peel<br />
tab, to allow for separate disposal<br />
and recycling. This makes FlatSkin®<br />
highly convincing from an ecological<br />
point of view. In addition, the ability<br />
to print the cardboard carrier on both<br />
sides opens up excellent branding<br />
opportunities and makes it possible to<br />
provide consumers with information<br />
about the product, packaging and its<br />
disposal.<br />
FlatMap®<br />
Renewable materials and plenty<br />
of room for communication, that<br />
is what characterizes FlatMap®, a<br />
perfect solution for packaging of<br />
vegan cold cuts. As with FlatSkin®, a<br />
flat cardboard carrier laminated with<br />
an ultra-thin layer of plastic is used.<br />
The product is sealed under modified<br />
atmosphere with a highly transparent<br />
top film, which can be easily removed<br />
from the cardboard. Afterwards, the<br />
6 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong>
Cover Story<br />
film can be placed over the product<br />
again, where the edges are pressed<br />
against the carrier to provide excellent<br />
reclosability. Due to the tight-fitting<br />
top film, the packaging contains less<br />
oxygen than conventional packaging<br />
systems, which prevents the product<br />
from drying out. After use, it is<br />
possible to completely separate the<br />
plastic and cardboard components,<br />
therefore allowing full recyclability of<br />
these materials.<br />
EasyLid®<br />
In the delicatessen segment,<br />
trays with reclosable lids are well<br />
established, offering both product<br />
protection and convenience. They<br />
create a safe and attractive solution<br />
for vegan spreads, such as hummus<br />
or guacamole. Today, the EasyLid®<br />
system, developed by SEALPAC in<br />
close cooperation with Naber Plastics<br />
in The Netherlands, makes it possible<br />
to create a lid functionality without<br />
requiring an actual snap-on lid. This<br />
solution combines an injectionmoulded<br />
tray, produced by Naber<br />
Plastics, with a unique tray-sealing<br />
technology by SEALPAC.<br />
The tray has a common sealing<br />
edge, as well as an additional ring. A<br />
peelable seal is applied to the regular<br />
sealing edge, whereas the additional<br />
ring is hermetically sealed in the<br />
same process. Upon opening the<br />
tray, the lid function is automatically<br />
activated. As no additional lidding<br />
system is required, less personnel<br />
and floor space are needed. EasyLid®<br />
uses significantly less material than<br />
comparable packaging. Furthermore,<br />
it saves on transport and storage<br />
costs whilst reducing CO 2<br />
emissions.<br />
By using 100% polypropylene (PP) for<br />
the EasyLid® trays, the pack can be<br />
recycled after use.<br />
Flexible film vacuum packaging<br />
“As you can see, there is a variety<br />
of modern packaging solutions<br />
available that combine optimal<br />
product protection with increased<br />
sustainability, making them ideally<br />
suited for trendy products like<br />
alternative proteins. In many cases,<br />
however, well-established packaging<br />
systems can also be made more<br />
sustainable by using particularly thin<br />
film or by using recyclable monomaterials,<br />
such as PE or PP“, says<br />
Marcel Veenstra at the example<br />
of classic vacuum packaging. This<br />
standard thermoformer pack, made<br />
of flexible top and bottom film, is a<br />
cost-effective solution for products<br />
packaged under vacuum, for<br />
example vegan sausages. For a long<br />
time already, this solution stands<br />
for maximum product safety and<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong><br />
7
Cover Story<br />
maximum shelf life of fresh <strong>food</strong>. “If<br />
you replace the conventional, multilayer<br />
materials with modern, flexible<br />
films made of mono-materials, you<br />
can create a recyclable packaging<br />
concept”.<br />
Marcel Veenstra concludes: “Our hightech<br />
traysealers and thermoformers are<br />
designed to reliably process thin films<br />
and innovative material compositions.<br />
In this way, <strong>food</strong> manufacturers can<br />
use their packaging to do justice to the<br />
desire for sustainability that drives many<br />
consumers when they consciously<br />
choose plant-based products“. fmt<br />
For more information:<br />
www.sealpacinternational.com<br />
8 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong>
Cover Story<br />
Revolutionizing skin care<br />
ingredients in beverages<br />
Lipowheat ® , the next-generation beauty<br />
ingredient for beverages, is backed by 8<br />
clinical studies and delivers visible results:<br />
9 70% of women saw improvements<br />
in just 15 days.*<br />
9 73% approved its effectiveness<br />
after 1 month.*<br />
9 Hydration, comfort and radiance -<br />
naturally enhanced.*<br />
Confidence you can feel.<br />
Beauty you can see.<br />
PHYTOCERAMIDES<br />
*consumer study - 66 women - 2024<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong><br />
Lipowheat.com<br />
9
Ingredients<br />
Navigating the Future of Chocolate<br />
By, Anne Mertens-Hoyng<br />
Cargill & Voyage Foods<br />
partnership<br />
These are dynamic times for the<br />
chocolate market, and Cargill is actively<br />
collaborating with Voyage Foods<br />
to help customers navigate these<br />
changes and drive more sustainable<br />
innovation. United by a shared vision<br />
of reimagining beloved <strong>food</strong>s, the<br />
partnership leverages breakthrough<br />
technology that decouples ingredients<br />
from traditional sources. Voyage<br />
Foods uses gently roasted and<br />
processed raw materials—such as<br />
sunflower kernels and grape seed<br />
paste—to craft fully plant-based,<br />
vegan confectionery alternative<br />
to chocolate that is scalable, costeffective,<br />
and comparable in taste<br />
and performance to conventional<br />
products. This innovative approach<br />
delivers significant environmental<br />
benefits, reducing carbon footprints<br />
by up to 67%, land use by 90%, and<br />
water consumption by 95%, as verified<br />
by third-party life cycle analysis. A<br />
recent $52 million fundraising round<br />
will further support scaling production<br />
globally, including the launch of a new<br />
U.S. manufacturing facility, reaffirming<br />
the commitment to sustainable growth<br />
and efficient <strong>food</strong> supply chains.<br />
Under our Indulgence Redefined<br />
initiative, Cargill will serve as the<br />
exclusive B2B global distributor for<br />
Voyage Foods’ cocoa alternative<br />
confectionery and spreads,<br />
expanding our indulgence portfolio<br />
with innovative offerings beyond<br />
traditional cocoa- and nut-based<br />
products. This strategic collaboration<br />
not only provides customers with<br />
greater flexibility—introducing nextgeneration<br />
treats such as a vegan ice<br />
cream stick featuring a confectionery<br />
alternative to chocolate—but<br />
also reinforces our long-standing<br />
commitment to sustainability. With<br />
an initial market focus on Europe and<br />
the US, this partnership underscores<br />
our mission to bring verified impact<br />
solutions to the global <strong>food</strong> industry<br />
while meeting evolving consumer<br />
demands.<br />
Meeting consumer demands<br />
The Indulgence Redefined range is<br />
designed to meet increasing consumer<br />
demand for indulgent yet more<br />
sustainable products. This line includes<br />
chocolate alternatives and spreads<br />
suitable for various applications such<br />
as bakery items, ice cream, coatings,<br />
fillings, and cereals. Imagine a cereal<br />
bar with a confectionery alternative to<br />
chocolate drizzle, an ice cream coated<br />
in a rich chocolate substitute, or a<br />
donut filled with a creamy, hazelnutinspired<br />
spread—all made without<br />
nuts, dairy, or conventional cocoa.<br />
Beyond taste and texture, these<br />
alternatives provide manufacturers<br />
with price stability and supply chain<br />
resilience. By using widely available,<br />
more sustainably sourced raw<br />
materials, Voyage Foods has developed<br />
scalable solutions that mitigate<br />
market fluctuations—empowering<br />
manufacturers to innovate confidently.<br />
Future Outlook<br />
As demand for more sustainable<br />
indulgence rises, the future of this<br />
partnership looks promising. Cargill<br />
and Voyage Foods are already exploring<br />
new applications and co-development<br />
projects tailored to customer needs.<br />
Whether creating innovative coatings<br />
for ice cream, fillings for baked<br />
goods, or inclusions for cereals, the<br />
possibilities are limitless.<br />
10 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong>
Ingredients<br />
The launch of the Indulgence Redefined<br />
range marks a pivotal moment in<br />
the <strong>food</strong> industry, showcasing how<br />
innovation and collaboration can<br />
help to address pressing challenges<br />
like climate change, supply chain<br />
resilience and cost-effective solutions.<br />
For Cargill and Voyage Foods, this is<br />
just the beginning of a transformative<br />
journey toward a more sustainable and<br />
inclusive future.<br />
Through this partnership, Cargill<br />
strengthens its leadership in more<br />
sustainable innovation, while Voyage<br />
Foods gains the platform to scale its<br />
groundbreaking solutions globally.<br />
Together, we are not only reshaping<br />
indulgence but also setting new<br />
standards for the future of <strong>food</strong>. fmt<br />
For more information:<br />
www.www.cargill.de/en<br />
The Author<br />
Anne Mertens-<br />
Hoyng is Category<br />
Director for<br />
Chocolate at Confectionery<br />
and Ice<br />
Cream at Cargill<br />
[1] It offers:<br />
•67% reduction in carbon footprint* **<br />
•90% lower land-use related impacts* **<br />
•95% lower water footprint than chocolate.*<br />
**<br />
Disclaimers:<br />
*Results presented indicate the upper bounds<br />
of reductions across the alternative products<br />
assessed when compared to chocolate. For<br />
chocolate products a representative commercial<br />
product with similar manufacturing conditions<br />
is determined. This is not intended to<br />
represent the totality of the chocolate industry<br />
but rather a realistic market average for indicative<br />
comparative assertations.<br />
**The underlying LCA study incorporates the<br />
European Commission-recommended PEF<br />
impact assessment method and is 3rd party<br />
panel review for ISO 14040:2006 and ISO<br />
14044:2006 conformance. Ex-ante results are<br />
ISO 14044 certified, iterations in supply-chain<br />
configurations will be accounted for. Report<br />
available at: Voyage Foods.<br />
*** More information on claims can be provided<br />
on demand in further documentation.<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong><br />
11
Ingredients<br />
Europe Turns Green: Avocado<br />
Consumption Reaches New Heights<br />
●<br />
●<br />
●<br />
As good health becomes increasingly important, European countries boost their avocado intake to reap<br />
all its nutritional benefi ts.<br />
France, Germany, the UK, and Italy all see increased per capita avocado consumption, with<br />
Germany showing the most significant growth.<br />
The World Avocado Organisation attends FRUIT LOGISTICA, meeting with members and fellow<br />
industry professionals.<br />
Avocado consumption continues<br />
to grow across Europe<br />
The latest consumption data[1]<br />
from the 2023/24 season, shared by<br />
The World Avocado Organisation,<br />
reveals which European markets<br />
are some of the biggest consumers<br />
of avocados, with countries such as<br />
France, Germany, the UK, and Italy<br />
all experiencing notable increases in<br />
per capita consumption compared to<br />
2022/23 data.<br />
Germany leads the charge with a<br />
signifi-cant boost, jumping from<br />
110,000 tonnes in 2023 to 120,000<br />
tonnes in 2024, marking a remarkable<br />
year-on-year increase. Italy and the<br />
UK have also demonstrated strong<br />
growth, while France continues to<br />
lead in consumption with 160,000<br />
tonnes, up by 6.67% from last year,<br />
the biggest per tonne market growth<br />
across Europe. When analysing per<br />
capita consumption across Europe,<br />
France remains the leader with 2.31kg<br />
per capita. The UK remains a strong<br />
contender, holding steady at 1.71kg,<br />
followed by Germany with 1.48kg and<br />
Italy with 0.81kg per capita. Notably,<br />
while Italy and France have maintained<br />
their per capita consumption levels<br />
from the previous year, the UK and<br />
Germany have shown notable growth.<br />
This is thought to be driven, in part, by<br />
new consumers opting for the avocado.<br />
According to new data from<br />
Europanel[3], avocado volumes also<br />
grew across Europe by 13.2% last<br />
year. The same report showed that<br />
an incredible amount of Europeans<br />
have purchased avocados this year. A<br />
whopping 80% of Spanish households<br />
bought avocados, with French households<br />
closely behind. Almost half<br />
of British and German households<br />
shopped for avocados, with a whopping<br />
8% growth in Italy compared to last year<br />
with 31% of households deciding to add<br />
avocados to their shopping baskets.<br />
The World Avocado Organisation<br />
at FRUIT LOGISTICA<br />
In Berlin, the World Avocado<br />
Organisation (WAO) held its annual<br />
Members Congress to headline Fruit<br />
Logistica the day before the trade<br />
event kicked off, where Zac Bard,<br />
Chairman of WAO, met with members<br />
and key stakeholders from across<br />
the industry. During the conference,<br />
WAO shared the impressive results of<br />
its 2024 campaigns, highlighting the<br />
success of its initiatives that boosted<br />
avocado consumption and awareness<br />
across Europe. The organisation<br />
also presented its strategic vision<br />
and ambitious plans for <strong>2025</strong> to its<br />
members, focusing on continued<br />
growth, innovation, and collaboration,<br />
solidifying WAO’s position as a driving<br />
force in the global avocado market.<br />
12 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong>
Ingredients<br />
„We look forward to building<br />
on this momentum and further<br />
strengthening our partnerships in the<br />
year ahead,“ said Zac Bard, Chairman<br />
of WAO. He also noted that WAO<br />
is expanding beyond the standard<br />
summer months, where membership<br />
was traditionally dominated by South<br />
Africa and Peru. „Now, with Israel,<br />
Colombia, and Chile on board, we<br />
are well-positioned to promote and<br />
support category growth across more<br />
windows throughout the year,“ Bard<br />
emphasised.<br />
Avocados: The ultimate health ally<br />
Avocados are a super<strong>food</strong> that is<br />
packed full of nutrients and vitamins,<br />
and populations in Europe recognise<br />
the incredible impact they can have<br />
on health. With zero salts and sugars,<br />
they are full of monounsaturated fats,<br />
fi bre and vitamins, which all contribute<br />
to improving our overall health and<br />
reducing the risk of many illnesses. In<br />
fact, in a World Avocado Organisation<br />
commissioned survey in 2024,<br />
Europeans reported that they ate just<br />
under 1 avocado a week on average<br />
and 97% of the population confirmed<br />
that they find eating healthily to be<br />
important. This shows how most<br />
consumers are integrating avocados<br />
into their diet and leading healthy<br />
lifestyles.<br />
fmt<br />
[1] Fruitrop Magazine n.289 (Sept-Oct<br />
2024)<br />
[2] Note: Spain has not been included in<br />
the data compilation of the source as the<br />
figure may not be representative due to<br />
the high number of re-shipments<br />
[3] Europanel 2024 consumer trends<br />
report<br />
For more information:<br />
www.worldavocadoorganisation.com<br />
C<br />
M<br />
Y<br />
CM<br />
MY<br />
Box away<br />
unnecessary...<br />
CY<br />
CMY<br />
K<br />
SANACEL ® add 035<br />
fat replacement & calorie<br />
reduction<br />
dietary fibres boost the<br />
nutritional value<br />
promotes a juicy mouthfeel<br />
Tasty fat-reduced<br />
meat applications<br />
with complex fibres<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong><br />
CFF GmbH & Co. KG SANACEL@cff.de<br />
13
Ingredients<br />
Key Ingredient Formulated into a<br />
Functional Drink, Shows Rapid and<br />
Lasting Effects on Skin Hydration and<br />
Radiance<br />
A consumer study involving 66 women<br />
was carried out to evaluate the daily<br />
intake of a beverage aimed at skin<br />
beauty. Benefits in terms of hydration,<br />
comfort and radiance were observed<br />
as early as 15 days and were reinforced<br />
after one month.<br />
The Robertet Group chose to<br />
incorporate one of its key ingredients<br />
Lipowheat®, a wheat extract titrated<br />
in phytoceramides and glycolipids,<br />
already present in many <strong>food</strong><br />
supplements, into a functional drink.<br />
Women aged between 30 and 50 with<br />
dry, sensitive and/or reactive skin were<br />
recruited in France. They consumed<br />
one beverage a day for one month,<br />
blind (neutral can with no mention of its<br />
positioning), and were approached via<br />
online questionnaires and personalized<br />
interviews.<br />
Rapid results on the “healthy<br />
glow” effect<br />
It‘s no coincidence that 73% of the<br />
women surveyed said they enjoyed<br />
consuming this functional drink every<br />
day: 73% reported better-looking<br />
skin after one month‘s consumption,<br />
testifying to the effectiveness of this<br />
functional drink (53% after 15 days).<br />
More specifically, 62% of respondents<br />
noted an improvement in hydration<br />
after just two weeks of use, rising to 77%<br />
at 30 days. Feelings of comfort and skin<br />
softness were also increased for 70%<br />
and 74% of respondents respectively at<br />
the end of the trial.<br />
The same was true for luminosity (68%)<br />
and evenness of complexion (62%);<br />
results correlated with the declaration of<br />
sublimated skin after one month‘s use,<br />
validated by 62% of women in the study.<br />
In addition to the visible effects<br />
reported by the drink‘s consumers, a<br />
feeling of well-being and a boost to selfconfidence<br />
were also noted.<br />
Consumers talk about it best<br />
For a more detailed interpretation of<br />
these results, verbatims relating to the<br />
effects reported by 15 of these women<br />
were collected during qualitative<br />
interviews.<br />
“From the very first week, I saw relief,<br />
less itching and much less dry skin. It<br />
really changed the texture and hydration<br />
of my skin.” Testimonials relating to<br />
skin hydration and comfort show rapid<br />
and progressive benefits, manifesting<br />
themselves on all parts of the body.<br />
Redness and feelings of irritation and<br />
discomfort are reduced after one week,<br />
and significantly after 15 days, resulting<br />
in less reactive, more even and soothed<br />
skin, all over the body. “The very first<br />
thing? (...) less scratching sensations<br />
(on the face) ... even on the thighs.”<br />
The “healthy glow” effect was noted<br />
not only by the participants, but also by<br />
those around them, proving noticeable<br />
visible effects. “People have told me<br />
14 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong>
Ingredients<br />
that I look better, and that makes<br />
me really happy”.<br />
“I noticed that I felt better, as if<br />
taking care of myself had a direct<br />
impact on my day.” The overall<br />
benefits were not limited to the<br />
physical aspect; they also had the<br />
effect of reinforcing the feeling<br />
of satisfaction and pleasure<br />
linked to the consumption of the<br />
functional drink, explaining the<br />
improvement in self-esteem.<br />
The quantitative and qualitative<br />
results of this consumer test once<br />
again confirm the effectiveness of<br />
the Lipowheat® active ingredient<br />
on skin hydration and beauty.<br />
Having already demonstrated its<br />
benefits in 8 clinical studies on<br />
dietary supplements, Lipowheat®<br />
is now proving its effectiveness for<br />
the first time when incorporated<br />
into a functional drink. This new<br />
application reveals particularly<br />
convincing results. Participants<br />
reported a significant<br />
improvement in hydration and<br />
the general appearance of their<br />
skin, as well as a more radiant,<br />
even complexion. These findings<br />
corroborate the results of<br />
previous studies, attesting to<br />
the effectiveness of LipowheatÆ<br />
and opening the way for new<br />
applications of this ingredient in<br />
“Beauty from within”.<br />
Part of Positiv’<strong>food</strong>®<br />
developments<br />
The development of beauty<br />
beverages in Robertet‘s<br />
laboratories is part of the<br />
Positiv’<strong>food</strong>® program of the<br />
Health & Beauty division.<br />
Positiv’<strong>food</strong>® is the result of<br />
designing functional <strong>food</strong> and<br />
drink concepts including active<br />
ingredients and natural flavors.<br />
Positiv’<strong>food</strong>® is answering to<br />
current consumer’s customized<br />
nutritional needs or even<br />
ingredients disrupt from old<br />
vision about nutrition.<br />
recognition such as clinical studies<br />
background and strict quality control.<br />
The incorporation of active ingredients<br />
offers opportunities for developing<br />
new products and diversifying<br />
existing ranges in the <strong>food</strong> and drinks<br />
market. Companies can explore new<br />
combinations of ingredients, new<br />
recipes and new consumption patterns<br />
to create innovative products that<br />
appeal to consumers.<br />
It opens new markets and adapts<br />
to changing consumer trends and<br />
preferences. In conclusion, the<br />
incorporation of active ingredients in<br />
<strong>food</strong> and drinks formulas offers many<br />
benefits for both consumers and<br />
companies, providing healthier, more<br />
natural, more innovative and more<br />
attractive products on the market. fmt<br />
For more information:<br />
www.lipowheat.com<br />
www.robertet.com<br />
Take your Gummy<br />
to the Next Level<br />
Beauty gummies<br />
Sugar reduction and<br />
protein enrichment<br />
Starch-free gelatin<br />
gummy production<br />
Robertet has a high-quality range<br />
of actives to suit every specific<br />
nutritional benefit with scientific<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong><br />
GELITA AG<br />
Uferstraße 7 · 69412 Eberbach · Germany · www.gelita.com<br />
15
Ingredients<br />
Mastering Batters and Breadings:<br />
Meeting Consumer Demand for Taste,<br />
Texture and Clean Label<br />
Batter and breading systems are<br />
growing in <strong>food</strong> product development,<br />
with the global market expected to<br />
reach $3.23 billion by 2027 at a CAGR of<br />
6.7%. These are coating systems that do<br />
more than simply enhance appearance<br />
— they fundamentally transform eating<br />
experiences through texture and<br />
flavor. In this article, Matthieu Bertoux,<br />
<strong>Marketing</strong> Director at Ingredion, and<br />
Olivia Fannon, Technical Service<br />
Technologist – Western Europe at<br />
Ingredion, explores how manufacturers<br />
can create consumer-preferred vegan<br />
batters and breadings that deliver<br />
the same sensory satisfaction as<br />
traditional formulations while meeting<br />
clean label expectations. The article will<br />
also compare vegan formulations to<br />
non-vegan formulations, exploring key<br />
challenges and how to overcome them.<br />
The evolution to vegan<br />
formulations<br />
Traditionally, batters and breadings<br />
relied heavily on animal-derived<br />
ingredients such as eggs for adhesion<br />
and skimmed milk powder for color<br />
development through the Maillard<br />
reaction. Today, however, some industrial<br />
batter and breading formulations have<br />
transitioned to vegan compositions,<br />
replacing these animal ingredients with<br />
plant-based alternatives that provide<br />
similar or enhanced functionality.<br />
This shift hasn’t been merely a response<br />
to the growing vegan market but<br />
represents an evolution in <strong>food</strong> science<br />
that benefits manufacturers through<br />
increased production efficiency and<br />
simplified ingredient handling. Through<br />
enhanced <strong>food</strong> science, manufacturers<br />
can also crucially address consumer<br />
demand for more sustainable, ethical<br />
<strong>food</strong> options, while also reducing<br />
allergen handling by removing egg.<br />
Evolving and enhancing<br />
formulations to meet consumer<br />
demand<br />
Want to develop consumer-preferred<br />
batters and breadings? There are<br />
several considerations to factor into<br />
your formulations. Whereas traditional<br />
batter systems relied on eggs as a<br />
binding agent between the substrate<br />
and subsequent coating layers, vegan<br />
formulations must follow alternative<br />
means. Highly functional modified<br />
starches and pulse-based products<br />
can provide the necessary cohesion<br />
without compromising performance.<br />
In addition, adhesive starches ensure<br />
coating integrity throughout processing,<br />
freezing, and final preparation.<br />
Skimmed milk powder has historically<br />
contributed to the golden-brown<br />
color formation that consumers<br />
associate with quality fried <strong>food</strong>s.<br />
Vegan alternatives such as dextrins<br />
and pulse flours can facilitate similar<br />
color development through controlled<br />
Maillard reaction pathways, providing<br />
the visual appeal consumers expect<br />
without dairy ingredients.<br />
When working with meat analogues,<br />
the flavor dynamics of batters and<br />
breadings require special attention.<br />
Without animal-derived flavor<br />
compounds, manufacturers must<br />
carefully balance plant-based flavor<br />
components to create satisfying,<br />
complementary profiles that enhance<br />
rather than compete with the base<br />
product. Meat analogues often<br />
present unique coating challenges<br />
compared to traditional proteins;<br />
their surface properties and moisture<br />
dynamics typically require more<br />
adhesive batter systems. Increasing<br />
the percentage of adhesion starches<br />
or incorporating specialised binding<br />
agents can significantly improve<br />
coating adhesion to plant-based<br />
substrates.<br />
The science of texture in coating<br />
systems<br />
The texture of batters and breadings<br />
is not simply a matter of personal<br />
preference but a precise science that<br />
can be engineered through careful<br />
ingredient selection and formulation.<br />
Want to deliver that consumer-preferred<br />
just-right crunch? Well, understanding<br />
the molecular structure of starches is<br />
fundamental to achieving the desired<br />
textural properties. For example, starch<br />
consists of two primary polymers<br />
(amylose and amylopectin) — the ratio<br />
of these starches significantly influences<br />
texture development in coating systems.<br />
That’s because amylose — with its<br />
linear structure — forms strong gels<br />
and films that create smooth, crunchy<br />
textures. Amylopectin is highly branched<br />
and delivers weak gels and films that<br />
contribute to rough, crispy textures with<br />
greater expansion.<br />
16 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong>
Ingredients<br />
Manufacturers can precisely control<br />
texture by manipulating the amylose<br />
content in their formulations. For<br />
smooth, crunchy textures (think of<br />
a dense, firm bite that releases with<br />
satisfying resistance), increasing high<br />
amylose starch content while reducing<br />
dextrins creates a cohesive coating<br />
structure. Products with 50-70%<br />
amylose content, such as high amylose<br />
corn starches, develop strong films<br />
during cooking that maintain structural<br />
integrity for an extended holding time.<br />
Conversely, for open, crispy textures<br />
(lighter, more aerated coatings with a<br />
rapid breakdown during consumption),<br />
formulations should incorporate more<br />
dextrins and starches while decreasing<br />
high amylose content. The specific<br />
branching structure of dextrins creates<br />
more surface roughness and blistering,<br />
enhancing perceived crispiness and<br />
providing appealing visual texture.<br />
This scientific approach to texture<br />
enables manufacturers to meet precise<br />
sensory targets consistently across<br />
production runs, delivering the specific<br />
eating experience their consumer’s<br />
desire.<br />
Clean label: A consumer-driven<br />
priority<br />
Alongside texture, today’s consumers<br />
increasingly scrutinise ingredient lists,<br />
with clean label becoming a significant<br />
driver of purchasing decisions. Clean<br />
label typically means using ingredients<br />
that are recognised and accepted by<br />
consumers, free of artificial-sounding<br />
or misleading components, containing<br />
no genetically modified (non-GM)<br />
ingredients, and having an ingredient<br />
listing that aligns with the consumer’s<br />
understanding of on-pack claims.<br />
According to Ingredion’s proprietary<br />
research, ATLAS, 43% of consumers<br />
now check ingredient and nutrition<br />
labels, making clean label formulation<br />
essential for market competitiveness.<br />
For batter and breading systems, clean<br />
label expertise focuses on functional<br />
native starches. Modern <strong>food</strong> science<br />
has developed starches that deliver<br />
high functionality without chemical<br />
modification. These can provide<br />
excellent adhesion, texture stability<br />
and film-forming properties while<br />
meeting clean label standards.<br />
Pulse flours offer multiple benefits<br />
in clean label formulations. They<br />
provide protein enrichment, excellent<br />
adhesion, and contribute to texture<br />
development while appearing as<br />
simple, recognisable ingredients<br />
on packaging. Clean label batters<br />
and breadings typically feature<br />
shorter ingredient lists with familiar<br />
components consumers might find in<br />
their own kitchens. This transparency<br />
builds trust and aligns with consumer<br />
expectations for authenticity and<br />
minimal processing.<br />
Technical challenges in vegan<br />
coating formulations<br />
Developing vegan batters and<br />
breadings that perform optimally<br />
requires addressing some technical<br />
challenges. For example, to add<br />
strength and robustness to a system,<br />
increasing the solids percentage and<br />
incorporating high amylose or highly<br />
cross-linked starches is key. These<br />
ingredients form strong networks<br />
that resist moisture penetration,<br />
maintaining crispiness even during<br />
extended holding periods.<br />
Consumers increasingly seek healthier<br />
fried options with reduced fat content.<br />
High amylose starches can create<br />
effective barriers to oil penetration.<br />
Additionally, formulations optimised<br />
for air fryer or oven preparation<br />
can significantly reduce fat content<br />
while maintaining desirable textural<br />
properties.<br />
Vegan batters may exhibit different<br />
rheological properties during<br />
processing. Increasing starch<br />
solids, reducing flour components,<br />
and incorporating process-stable<br />
suspension starches helps maintain<br />
consistent viscosity throughout<br />
production runs and storage. The<br />
separation of coating from substrate<br />
(known as ‘pillowing’) can be particularly<br />
challenging in vegan formulations.<br />
Adding adhesion starches to the<br />
pre-dust step or incorporating them<br />
directly into the batter creates stronger<br />
bonds between layers, ensuring<br />
coating integrity.<br />
Achieving consumer-preferred<br />
coatings<br />
The transition to vegan batters and<br />
breadings represents more than<br />
simply removing animal-derived<br />
ingredients — it offers an opportunity<br />
to reimagine coating systems with<br />
enhanced functionality, improved<br />
nutritional profiles, and clean label<br />
appeal. By understanding the science<br />
behind texture development, carefully<br />
selecting functional ingredients, and<br />
building systems appropriate to specific<br />
applications, manufacturers can develop<br />
vegan coating solutions that exceed<br />
consumer expectations for taste, texture<br />
and label transparency.<br />
As the market for plant-based proteins<br />
continues to expand, the development<br />
of customised coating systems for<br />
these products represents a significant<br />
opportunity. The unique challenges of<br />
meat analogues — including differing<br />
moisture release patterns, surface<br />
properties, and flavor dynamics —<br />
require specialised approaches to batter<br />
and breading formulation.<br />
Innovative ingredient solutions,<br />
including clean label texturisers,<br />
alternative proteins, and naturally<br />
functional starches, will drive this<br />
category forward. The most successful<br />
manufacturers will be those who take a<br />
holistic approach, considering not just<br />
the coating system in isolation but how<br />
it interacts with plant-based substrates<br />
throughout processing, storage, and<br />
final preparation.<br />
As the global market for batter and<br />
breading premixes continues its<br />
robust growth, those manufacturers<br />
who master vegan formulation will be<br />
positioned to capture significant market<br />
share while contributing to the ongoing<br />
evolution of more sustainable, plantbased<br />
<strong>food</strong> systems.<br />
fmt<br />
1)https://www.gminsights.com/industry-analysis/batter-and-breader-premixes-market<br />
2) Ingredion proprietary research, ATLAS, 2023<br />
For more information:<br />
www.ingredion.com<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong><br />
17
Ingredients<br />
Fuelling Future Food & Beverage NPD<br />
- How ACI is powering wellness &<br />
protein innovation<br />
The <strong>food</strong> and beverage industry is<br />
experiencing an upswing in demand for<br />
plant-based, high-protein, functional<br />
ingredients that offer a sustainability<br />
benefit, as consumers continue to<br />
look for a wellness positioning in the<br />
<strong>food</strong>stuffs they buy. In this dynamic<br />
and fast-changing sector, brands must<br />
be able to pivot quickly to bring these<br />
latest product trends to life.<br />
Globally, the sector is going through<br />
a challenging period. Food security<br />
concerns and supply chain disruptions<br />
continue to dominate headlines while<br />
increasing geopolitical instability and<br />
tariff hikes are putting added pressure<br />
on brands and manufacturers. In<br />
the face of these growing concerns,<br />
investing with the right partner could<br />
ensure that your brand never runs<br />
short of that special ingredient or<br />
product, enabling you to scale and<br />
enhance production.<br />
Says Trish Fellowes of ACI, “We<br />
understand that it is currently a tricky<br />
environment for brands, particularly<br />
when it comes to securing ingredient<br />
supply. Food trends are continually<br />
evolving - whether developing new<br />
products or reformulating existing<br />
products to evolve with changing<br />
consumer tastes and requirements.<br />
“However, brands cannot afford to<br />
lose pace. At ACI we pride ourselves<br />
on our ability to future scan the latest<br />
trends, ensuring that we have the right<br />
ingredient or product solution on hand<br />
to make your next product a reality.<br />
In this space, we are seeing growth in<br />
hybrid protein blends, particularly in<br />
the dairy aisle, beverages that offer<br />
a post-workout solution or can aid<br />
muscle recovery, high-performance<br />
nutritional products and botanicals<br />
that can boost healthy ageing in<br />
gummies and bars, and cutting-edge<br />
plant-based innovations that can<br />
mimic the texture, taste and sensory<br />
appeal in meat analogues.<br />
“Not only does ACI bring more than<br />
35 years of experience to the table,<br />
but our commitment to ingredient and<br />
sourcing excellence is unwavering.<br />
We continually ask not only what the<br />
biggest trends are for the year ahead,<br />
but how and where our ingredients and<br />
product solutions can impact the most.<br />
With our extensive range of plantbased<br />
proteins, upcycled botanical<br />
ingredients, and cutting-edge fiber<br />
solutions, we are redefining solutions<br />
to enhance the scope and availability of<br />
ingredients for use in highly functional<br />
and better-for-you products,” Trish<br />
points out.<br />
Vegan to flexitarian<br />
Advances in <strong>food</strong> technology<br />
and disruptions in new product<br />
development have resulted in a range<br />
of plant-based products that closely<br />
replicate the taste and texture of<br />
traditional animal- based <strong>food</strong>s. In time,<br />
these products will reshape consumer<br />
eating habits and the global <strong>food</strong><br />
system, making it more sustainable<br />
and ethical for future generations.<br />
Plant-based <strong>food</strong> is experiencing<br />
significant growth, up from an<br />
estimated $50.1 billion in 2024 to $113.1<br />
billion by 2031 a CAGR of 12.3%. In<br />
Europe, Germany is predicted to be<br />
the fastest-growing market for plantbased<br />
products, with its razor-sharp<br />
focus on investment and innovation.<br />
In particular, the plant-based dairy<br />
segment is expected to register the<br />
highest CAGR of 13,4% during the<br />
forecast period 2024 to 2031.<br />
“Our wide range of functional plantbased<br />
ingredients means that we<br />
will have the right ingredient for your<br />
product application, including fava,<br />
pea, and soya proteins to develop or<br />
reformulate exciting, innovative, and<br />
nutritious products that will meet<br />
sustainable and ethical <strong>food</strong> products,”<br />
says Trish. “Our latest plant-based<br />
protein concentrate blend is a case<br />
in point. The blend consists of fava<br />
bean, yellow pea, sunflower, and<br />
wheat proteins, offering a high protein<br />
kick in baked goods, snacks, and<br />
confectionery applications.”<br />
Fibers that fill the nutritional gap<br />
Research on digestive health and its<br />
impact on overall well-being is driving<br />
innovation with demand for fiberenriched<br />
<strong>food</strong> and beverages on the<br />
rise. Fiber is no longer just a health<br />
buzzword, but a key ingredient that<br />
could enhance gut health, support<br />
weight management, regulate blood<br />
sugar levels, and reduce the risk<br />
of cardiovascular disease in select<br />
product formulations.<br />
“We know that many consumers are<br />
failing to meet their recommended daily<br />
fiber intake of 30g per day set by the<br />
British Heart Foundation, ” Fellowes<br />
says. “This offers a unique opportunity<br />
for <strong>food</strong> and beverage manufacturers<br />
to bridge this nutritional gap by<br />
incorporating high-quality dietary<br />
fibers and hydrocolloidal systems<br />
into the <strong>food</strong> formulation matrix. Our<br />
relationship withJRS, the market leader<br />
in sustainable plant fibers means that<br />
we have access to a range of innovative<br />
solutions that can enhance the texture,<br />
18 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong>
Ingredients<br />
stability, and shelf life of <strong>food</strong> products,<br />
while offering additional functional<br />
health benefits, making these items<br />
more appealing to the modern healthconscious<br />
consumer.”<br />
Upcycled ingredients<br />
Sustainability is a key goal for brands<br />
and upcycled ingredients can help <strong>food</strong><br />
and beverage manufacturers achieve<br />
this by reducing waste, enhancing<br />
product functionality, and supporting<br />
circular economies. With one-third<br />
of all <strong>food</strong> produced globally being<br />
lost or wasted, upcycling provides an<br />
opportunity to transform byproducts<br />
such as skins and seeds into valuable<br />
high-nutrient ingredients. In addition,<br />
consumer interest in upcycled products<br />
is also rising, prompting brands to<br />
incorporate innovative ingredients that<br />
can offer natural sweetness, impact<br />
shelf life, and contribute to natural<br />
<strong>food</strong> preservation.<br />
“Our relationship with companies like<br />
Alvinesa® and Goodmills Innovation<br />
means that we can now offer upcycled<br />
ingredients that are leading the way in<br />
nutrient-dense and functional upcycled<br />
solutions. Alvinesa’s Hytolive® and<br />
Vintera are two example products that<br />
offer bio-based grape and olive extracts,<br />
rich in polyphenols and antioxidants,<br />
ideal for functional <strong>food</strong>s, beverages,<br />
and supplements,” Trish says.<br />
Hytolive® provides high-purity<br />
Hydroxytyrosol for health benefits,<br />
while Vintera delivers pesticidefree<br />
polyphenols for applications<br />
like yoghurt, snack bars, and even<br />
pet <strong>food</strong> applications. Goodmills<br />
Innovation upcycles wheatgerm<br />
into SpermadineEVO®, a healthboosting<br />
ingredient that supports cell<br />
regeneration and can be incorporated<br />
into nutraceuticals like gummies,<br />
powders, and protein bars.<br />
By integrating upcycled ingredients,<br />
manufacturers contribute to<br />
sustainability initiatives such as<br />
the Courtauld 2030 Food Waste<br />
Agreement while meeting growing<br />
consumer demand for eco-conscious<br />
products.<br />
“At ACI, we will continue to partner<br />
with innovative suppliers to bring<br />
sustainable solutions to market,<br />
helping brands develop products<br />
that are not only functional but also<br />
environmentally responsible,” Trish<br />
notes.<br />
Active nutrition<br />
It is expected that the active nutrition<br />
market will continue to accelerate in<br />
<strong>2025</strong>, outpacing other segments in<br />
the nutraceutical and functional <strong>food</strong><br />
industry. Valued at $28.4 billion in<br />
2023, it is expected to yield a CAGR of<br />
5.9% to 2028 to reach $37.8 billion in<br />
2028. Growth is expected on the back<br />
of consumers who are no longer just<br />
looking for traditional supplements<br />
but next-generation formulations<br />
that seamlessly integrate into their<br />
daily wellness routines - enhancing<br />
performance, longevity, and overall<br />
well-being. This requires ingredients<br />
and products that can bridge the<br />
gap between cutting-edge research<br />
and market-ready solutions, helping<br />
brands develop products that offer<br />
superior bioavailability, improved<br />
nutrient uptake, and exceptional<br />
sensory appeal.<br />
making it a game-changer for<br />
inflammation support,” Trish notes.<br />
Other products in the range include<br />
Ginfort®, a concentrated ginger<br />
extract, that harnesses the gut-brain<br />
connection to promote digestive and<br />
cognitive health and Bergacyn® that<br />
combines polyphenol-rich bergamot<br />
citrus and artichoke extract to enhance<br />
metabolic and cardiovascular health.<br />
For fitness enthusiasts and athletes,<br />
NitrateBurst is a clean-label spinachderived<br />
nitrate extract that boosts<br />
nitric oxide production for improved<br />
endurance and blood flow.<br />
“With demand for health-focused<br />
<strong>food</strong>s at an all-time high, incorporating<br />
innovative protein sources, fibers,<br />
upcycled botanicals and highly<br />
functional branded ingredients into<br />
product formulations presents a<br />
significant opportunity for <strong>food</strong> and<br />
beverage manufacturers, offering<br />
a golden opportunity for brands<br />
ready to push boundaries and create<br />
products that resonate with modern<br />
consumers,” Trish concludes. fmt<br />
“Our strategic partnership with DolCas<br />
Biotech brings a powerful portfolio of<br />
clinically validated ingredients to the<br />
forefront of product development.<br />
Products include Curcugen®, a<br />
next-generation turmeric extract,<br />
that delivers up to 52 times greater<br />
bioavailability than standard curcumin,<br />
For more information:<br />
www.acigroup.biz<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong><br />
19
Processing<br />
Groupe Minoteries and Hosokawa<br />
Alpine: Protaneo Plant-Based Mince wins<br />
innovation Award<br />
"Explorer of the Year" - that's what the plant-based mince Protaneo can call itself. Every year, the Swiss<br />
branded goods association Promarca awards this title to the most surprising and innovative product. Behind<br />
the healthy meat alternative made from regional field beans and yellow peas is a joint venture between three<br />
Swiss companies, including Groupe Minoteries SA (GMSA) in the canton of Vaud. The fact that GMSA is able<br />
to produce the plant mince is thanks to the Augsburg-based machine and plant manufacturer Hosokawa<br />
Alpine. It supplied a grinding and classifying system to obtain protein-rich extrudates from the pulses.<br />
The Swiss milling group Groupe<br />
Minoteries (GMSA), headquartered in<br />
Granges-près-Marnand, was founded<br />
in 1885 and is today one of the leading<br />
players in Switzerland in the fields<br />
of cereals and plant products. Over<br />
130,000 tonnes of grain were processed<br />
at the company‘s various locations in<br />
2022. Around 180 employees ensure<br />
that GMSA can supply products to<br />
bakeries, catering, industry, wholesale<br />
and retail throughout Switzerland. The<br />
company sees itself as a link between<br />
millers and bakers and is committed to<br />
making life healthier, simpler and more<br />
sustainable. Plant-based proteins<br />
are an important part of this mission,<br />
as vegetarian or vegan diets are also<br />
playing an increasingly important role<br />
in Switzerland. As an introduction to a<br />
plant-based diet, people often look for<br />
meat- like products that are orientated<br />
towards their previous eating habits,<br />
such as vegan Bolognese.1 This is<br />
exactly where GMSA comes in: a plantbased<br />
„mince“ called Protaneo aims<br />
to encourage as many Swiss people<br />
as possible to switch to a plant-based,<br />
more sustainable and healthier diet.<br />
Protaneo: 100% Swiss, from the<br />
field to the plate<br />
And something else was important<br />
to GMSA: the plant mince should<br />
be produced in Switzerland using<br />
exclusively Swiss ingredients. With<br />
previous plant-based protein sources,<br />
the raw materials were always<br />
imported. However, this contradicted<br />
the target group‘s sustainability claim<br />
and also that of GMSA. A plant-based<br />
source of protein that is produced<br />
entirely in Switzerland, from the field<br />
to the plate: that was GMSA‘s vision.<br />
A new production process, not yet<br />
available in Switzerland, was set to<br />
make this happen.<br />
In its search for a partner for the<br />
development and technological<br />
implementation of the process,<br />
GMSA found what it was looking<br />
for in Hosokawa Alpine, a German<br />
mechanical engineering company with a<br />
branch in the Swiss canton of St Gallen.<br />
The company specialises in powder<br />
processing systems and has extensive<br />
experience in the field of protein<br />
shifting: a process that produces<br />
protein-rich concentrates from plant<br />
products such as pulses. These then<br />
serve as the basis for all kinds of plantbased<br />
products - including vegan<br />
mince and ragout. „The decision was<br />
made in favour of Hosokawa Alpine<br />
because the company has a high level<br />
of expertise in the product and process.<br />
Alpine was also best able to fulfil our<br />
specifications,“ says Valérie Vincent,<br />
Head of Innovation at GMSA, explaining<br />
the reasons for the collaboration with<br />
the German mechanical engineering<br />
company.<br />
Grinding and classifying of yellow<br />
peas and field beans<br />
The system developed by Hosokawa<br />
Alpine especially for GMSA consists<br />
of two systems, centred around the<br />
ZPS 315 classifier mill and the ATP 315<br />
air classifier. They ensure that yellow<br />
peas and field beans are turned into a<br />
protein concentrate and a starch-rich<br />
by-product in the desired fineness.<br />
While the protein concentrate serves as<br />
the basis for Protaneo and other meat<br />
substitute products, the high-starch<br />
flour is used in baking mixes for bakeries<br />
and pasta, among other things.<br />
The ZPS classifier mill from Hosokawa Alpine processes yellow peas and field beans into a highly<br />
refined flour.<br />
The grinding system around the ZPS<br />
classifier mill consists of dosing,<br />
metal separator, the mill itself, a filter,<br />
blower and explosion protection. The<br />
end product of ultra-fine grinding is a<br />
highly digested flour. This is followed<br />
20 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong>
Processing<br />
by the classifying process with the<br />
ATP high-performance classifier. It<br />
uses air separation to separate the<br />
pea or field bean meal into a proteinrich<br />
and a starch-rich fraction. The<br />
air classifier for ultra-fine classifying<br />
can be designed as a single-wheel or<br />
multi-wheel classifier. In the version<br />
with a next-generation classifier wheel,<br />
separation tasks in fineness ranges<br />
up to d97 = 2 μm (d50 = 0.3 μm) are<br />
possible. Thanks to this outstanding<br />
precision work, the Alpine Turboplex<br />
ATP can maximise protein content<br />
and yield in the classifying step. It<br />
also proved to be the ideal solution for<br />
GMSA due to its small footprint.<br />
Together with the downstream<br />
extrusion process, these two systems<br />
form a separate production unit for<br />
Protaneo.<br />
Confined spaces require special<br />
explosion protection measures<br />
The Hosokawa Alpine team faced a<br />
number of challenges when planning<br />
the system. Above all, it was important<br />
to GMSA that the plant would deliver a<br />
product with a high protein content and<br />
a high extraction rate. With a compact<br />
design, it should be able to process<br />
high throughputs. In addition, the new<br />
production line was to be integrated<br />
into the existing central control system.<br />
But the challenges were not only of<br />
a technical nature: „The building in<br />
which we were to install our system is<br />
a little older and the space was a little<br />
cramped. This made the engineering<br />
very complex,“ says Martin Huthöfer,<br />
Managing Director at Hosokawa Alpine<br />
Switzerland. „But our systems are<br />
customised for our customers and, of<br />
course, spatial conditions are also taken<br />
into account.“ Hosokawa Alpine also<br />
realised special explosion protection<br />
for the milling plant for GMSA. „We<br />
installed a quick-closing slide valve<br />
as additional explosion protection<br />
between the ZPS classifier mill and<br />
the filter, as a relatively long pipe had<br />
to be selected due to the limited space<br />
available,“ continues Huthöfer.<br />
commissioning worked efficiently and<br />
without any major problems thanks<br />
to the competent specialists from fmt<br />
Hosokawa Alpine. We are very satisfied<br />
with the protein concentrate that we<br />
can produce with this system,“ says<br />
Valérie Vincent.<br />
Will Protaneo be a success for<br />
GMSA and Hosokawa Alpine?<br />
The plant started production in<br />
December 2023 and, for GMSA,<br />
primarily represents a new activity to<br />
further diversify its range and open up a<br />
new business segment. Even if there are<br />
currently no plans for further projects<br />
with Hosokawa Alpine, this could change<br />
quickly if Protaneo is well received by<br />
the target group. „If this new business<br />
develops as hoped, an increase in<br />
production capacity will be necessary,“<br />
says Vincent, looking to the future. The<br />
„Explorer of the Year“ award is already<br />
pointing in the right direction.<br />
fmt<br />
For more information:<br />
www.hosokawa-alpine.com<br />
USE OUR TECHNOLOGIES<br />
TO BOOST YOUR BUSINESS!<br />
The ATP air classifier from Hosokawa Alpine<br />
separates the flour into a protein and a starch<br />
fraction.<br />
Like this<br />
shape?<br />
This joint overcoming of challenges<br />
and the close cooperation with<br />
Hosokawa Alpine are just two aspects<br />
that GMSA would like to highlight. „The<br />
SCHAAF TECHNOLOGIE GMBH<br />
www.<strong>food</strong>extrusion.de<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong><br />
21
Processing<br />
Continuation of the Strategy Requires<br />
Organizational Structure Development<br />
New Management Team at Handtmann<br />
Processing<br />
The Handtmann Filling and Portioning<br />
Systems division, part of the diversified<br />
Handtmann Group headquartered in<br />
Biberach, Upper Swabia, is advancing<br />
its ambitious positioning as a valuesbased<br />
global market leader in<br />
comprehensive production solutions.<br />
In this context, the division has been<br />
renamed from Handtmann Filling and<br />
Portioning Systems to Handtmann<br />
Processing. The new name reflects<br />
both the current actions and the<br />
vision of the division. With the motto<br />
„Leading in Processing,“ the focus on<br />
sustainable comprehensive solutions<br />
is emphasized, while the slogan<br />
„Connecting Orange“ emphasizes<br />
global, collaborative, and synergistic<br />
partnerships in the market.<br />
As part of this initiative, the leadership<br />
structure was reorganized effective<br />
March 1st. The executive management,<br />
comprised of CEO/CSO Harald<br />
Suchanka and CTO/COO Dr. Mark<br />
Betzold, will now be supported by<br />
a management team with four Vice<br />
Presidents. Martin Staudenrausch<br />
is responsible for Global <strong>Technology</strong>,<br />
while Romina Müller, as Vice President<br />
of Global Sales & <strong>Marketing</strong>, oversees<br />
international market operations. The<br />
team is completed by Stefan Rampf, who<br />
handles Global Finance & Controlling,<br />
and Ralf Jedrysiak, who is in charge of<br />
Global Supply Chain Management. The<br />
global production facilities will continue<br />
to be led by Dr. Mark Betzold.<br />
Harald Suchanka on the creation of<br />
the new leadership level: „The strong<br />
organic and inorganic division growth<br />
over the past years has necessitated<br />
the establishment of cross-location<br />
and cross-responsibility roles within<br />
the executive management. Our aim<br />
is to further develop and expand the<br />
structures and processes both within<br />
the individual organizational units and<br />
holistically. We are striving for focused<br />
global corporate governance in key<br />
business areas.“ Dr. Mark Betzold adds,<br />
„With the new management board,<br />
we are not only increasing efficiencies<br />
and unlocking new potential but also<br />
create structures for the necessary<br />
transparency to make performance<br />
measurable. The new controllable<br />
processes connect local and global<br />
operations at our production sites,<br />
generating positive synergies for the<br />
market.“<br />
The newly formed management team<br />
is committed to continuing the 70-year<br />
success story of the business division<br />
and leading it into a new era with modern<br />
corporate culture and organization. The<br />
division employs approximately 1,650<br />
people worldwide, including about 700<br />
at the headquarters in Biberach. The<br />
company is present in over 100 countries<br />
through numerous subsidiaries, as well<br />
as sales and service partners, and is<br />
globally connected through strategic<br />
partnerships. Handtmann is among the<br />
leading manufacturers of line solutions<br />
for <strong>food</strong> processing, ranging from<br />
product preparation to the interfaces<br />
of downstream process steps, such<br />
as thermal processes, packaging<br />
solutions, etc., where there are clearly<br />
defined interfaces with strategic<br />
partners. This enables Handtmann<br />
to offer its customers conceptual<br />
and comprehensive solutions. The<br />
offering is complemented by in-house<br />
developed, process-supporting digital<br />
solutions. At the same time, the<br />
company is investing in sustainable<br />
concepts for <strong>food</strong> innovations. fmt<br />
L to R: The new management board at Handtmann Processing: Harald Suchanka, Ralf Jedrysiak,<br />
Romina Müller, Stefan Rampf, Dr. Mark Betzold, Martin Staudenrausch<br />
For more information:<br />
www.handtmann.de<br />
22 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong>
Processing<br />
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The independent media platform for<br />
energy supply, efficiency enhancement and<br />
alternative energy sources and storage<br />
Sustainable opportunities in process<br />
technology<br />
Circular economy in the industrial<br />
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Topics H 2<br />
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<strong>Technology</strong>, System Integration and<br />
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<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong><br />
23<br />
Dr. Harnisch Verlags GmbH · Eschenstr. 25 · 90441 Nuremberg · Tel.: +49 (0) 911 - 2018 0 · info@harnisch.com · www.harnisch.com
Processing<br />
HPP: The New Trends and Applications<br />
Shaping the Future of High Pressure<br />
Processing<br />
by Steven Maxwell<br />
High Pressure Processing – commonly<br />
known as HPP – is a cold-water<br />
pasteurization technology that has<br />
been gaining increasing traction across<br />
<strong>food</strong> and beverage categories over<br />
recent years. From dairy to fruit juices,<br />
the technology has gradually expanded<br />
across categories, with adoption<br />
increasing in sea<strong>food</strong>, ready meals and<br />
more besides.<br />
Given the momentum the technology<br />
appears to have behind it, it’s perhaps<br />
worth examining how the system<br />
functions and the emerging trends and<br />
applications that are driving the HPP<br />
revolution and look likely to influence<br />
its direction over the coming years.<br />
David Benevento, new equipment<br />
sales manager at HPP machinery<br />
manufacturer Thyssenkrupp’s Uhde<br />
High Pressure Technologies Group,<br />
describes HPP as a safe, clean and ecofriendly<br />
process that greatly extends<br />
the shelf life for fruit juices, dips, milk,<br />
meat, sea<strong>food</strong>, fruit & vegetables,<br />
ready-to-eat meals and pet <strong>food</strong>.<br />
Done without heat or additives, but<br />
without compromising on quality and<br />
freshness, Benevento says HPP uses<br />
hydrostatic pressure to inactivate<br />
<strong>food</strong>borne pathogens and <strong>food</strong><br />
spoilage organisms in flexibly package<br />
products.<br />
According to Errol Raghubeer,<br />
vice president of microbiology<br />
and HPP technology at JBT Avure<br />
– the dedicated HPP arm of JBT<br />
Corporation – the system is effective<br />
in eliminating or reducing the risk of<br />
dangers such as Salmonella and E.<br />
coli across a wide range of products.<br />
In fact, he says HPP has been so<br />
effective that it is now gaining<br />
traction in the nutraceutical and<br />
pharmaceutical industry for both<br />
human and animal nutrition products.<br />
HPP’s multiple benefits<br />
Benevento at Thyssenkrupp, says<br />
another principal benefit offered<br />
by HPP is that it has – indirectly at<br />
least – increased the range of new<br />
products with all-natural ingredients.<br />
“HPP provides the option to eliminate<br />
chemical preservatives and offers less<br />
product degradation caused by thermal<br />
processing that dominates our <strong>food</strong><br />
products today,” he argues.<br />
He claims companies using HPP can<br />
also benefit by reaching the growing<br />
number of consumers who are adopting<br />
healthier diets, especially those seeking<br />
natural products who read product<br />
labels before they purchase.<br />
Burgos, Spain-headquartered Hyperbaric<br />
supplies industrial-scale HPP equipment<br />
to the <strong>food</strong> and beverage industry,<br />
producing vessels with capacities of up<br />
to 525 liters that can handle as much as<br />
8,000 lbs (3.63 tonnes) worth of products.<br />
According to the company’s executive<br />
director, Roberto Peregrina, HPP<br />
24 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong>
Processing<br />
offers distinct advantages over thermal<br />
processing from eliminating harmful<br />
microorganisms through to preserving<br />
nutritional value, taste, and texture.<br />
“Unlike heat treatment, HPP maintains<br />
fresh characteristics and enables<br />
clean-label products without chemical<br />
preservatives,” he says. “The cold<br />
pasteurization process helps maintain<br />
quality throughout shelf life.”<br />
HPP, Peregrina continues, is arguably<br />
the best-known and most widelyused<br />
non-thermal <strong>food</strong> processing<br />
technology in the US, Europe, Asia and<br />
Oceania. And unlike technologies such<br />
as ionizing radiation or membrane<br />
filtration, he says HPP is completely<br />
non-thermal, and can be applied to<br />
both liquid and solid <strong>food</strong>s.<br />
“Since HPP only uses pressurized,<br />
pure cold water, it bypasses texture<br />
and taste variations caused by heat,<br />
irradiation or chemicals,” he explains.<br />
“It also enables the removal of<br />
additives and helps achieve a cleanlabel<br />
product.”<br />
For Raghubeer, the benefits offered<br />
by HPP are many and varied, from<br />
<strong>food</strong> safety, and freshness and taste,<br />
through to brand protection. As well<br />
as providing a safe product, he says<br />
the system can help processors avoid<br />
recalls, which are not only costly, but<br />
can also do significant damage to a<br />
brand.<br />
“There are certain <strong>food</strong>s such as<br />
sliced deli meats that cannot use<br />
thermal processing due to damage<br />
to products, so many RTE meat and<br />
poultry companies have adopted<br />
HPP to ensure the <strong>food</strong> safety of<br />
their products without the damage,”<br />
Raghubeer explains.<br />
“Some companies still use chemical<br />
preservatives to protect their brands<br />
from recalls, but this is counter to<br />
consumers’ demand for healthier,<br />
minimally processed <strong>food</strong>s.”<br />
As well as protecting taste and<br />
freshness – which Raghubeer<br />
says can be adversely affected by<br />
thermal treatments – HPP offers the<br />
significant benefit of increased shelflife<br />
extension. “Shelf-life extension is a<br />
major reason why companies use HPP,”<br />
he says. “Longer shelf-life opens more<br />
markets, while reducing or eliminate<br />
the distressed products on shelves.<br />
This is an immense cost saving to <strong>food</strong><br />
and beverage manufacturers.<br />
Emerging applications<br />
When it comes to current trends in HPP<br />
and emerging applications, Raghubeer<br />
points to the need to control <strong>food</strong>borne<br />
pathogens, particularly Listeria<br />
monocytogenes, as being a real driver.<br />
“As more convenience items (ready to<br />
eat/ready meals) are being developed<br />
to meet consumer demand, there<br />
appears to be an increase in product<br />
recalls due to Listeria across a variety<br />
of products – HPP offers a solution for<br />
most of these products,” he says.<br />
Coupled with the above, Raghubeer<br />
continues, is the increase in the<br />
incidence of Avian Influenza Virus in<br />
meat, dairy, and poultry, adding that<br />
JBT Avure is currently studying the<br />
efficacy of HPP in the elimination the<br />
virus.<br />
Another important emerging market<br />
for HPP is nutraceutical and healthbased<br />
products, such as health<br />
shots. “Unlike thermal processing,<br />
HPP does not affect the nutritional<br />
components in these products,” says<br />
Raghubeer. “This is already a major<br />
driver in the beverage industry for the<br />
use of HPP.”<br />
He also sees further potential<br />
applications in the medicalpharmaceutical<br />
industry, particularly<br />
in the development/production of<br />
vaccines and targeted nutrition.<br />
Additionally, he says JBT is seeing<br />
uptake from preservative-free and<br />
reduced-sodium <strong>food</strong> processors to<br />
meet both growing consumer demand<br />
and regulatory guidelines in certain<br />
countries.<br />
Likewise, Benevento at says<br />
applications have been increasing<br />
over recent years, noting in particular<br />
the emerge of the use of HPP in the<br />
sea<strong>food</strong> industry.<br />
“HPP allows for easier shucking of<br />
shellfish and greater yield than other<br />
methods,” he says. “Our Nova Scotia<br />
customer invested in Uhde HPP<br />
equipment for lobster meat removal<br />
and immediately experienced a<br />
decrease in labor cost and greater<br />
meat extraction.”<br />
More recently still, Benevento says<br />
Thyssenkrupp has seen strong<br />
interest from the personal care<br />
product industry, with HPP uptake<br />
growing among companies offering<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong><br />
25
Processing<br />
preservative-free natural skincare and<br />
lotion products.<br />
“HPP has allowed them to extend the<br />
refrigerated shelf life of their products,<br />
while offering customers the natural<br />
skincare products they desire,” he says.<br />
Although the technology’s roots<br />
lie in <strong>food</strong> processing, Peregrina<br />
from Hyperbaric says the “exciting<br />
expansion” into new territories, such<br />
as cosmetics and non-<strong>food</strong> industrial<br />
applications, represents a significant<br />
shift in HPP‘s potential, opening new<br />
avenues for innovation across multiple<br />
industries.<br />
To support this diversification,<br />
Hyperbaric has put in place over<br />
20 advanced automation projects<br />
over the past five years, aimed at<br />
integrating robotic systems for loading<br />
and unloading products.<br />
A trend in itself, Peregrina says<br />
automation isn’t limited to new<br />
installations, but rather is taking place<br />
across the industry, with companies<br />
retrofitting facilities to enhance<br />
competitiveness.<br />
“The benefits are compelling: improved<br />
operational efficiency, enhanced<br />
traceability, reduced workplace<br />
injuries, and increased throughput,” he<br />
adds.<br />
Getting products HPP-ready<br />
But while HPP may offer multiple<br />
benefits on paper, adopting the<br />
technology is not always quite as<br />
straightforward as processors might<br />
imagine. In fact, interested companies<br />
typically have to undergo a series<br />
of steps to make sure their product<br />
packaging is HPP-ready before the<br />
cold pasteurization system can be<br />
safely applied.<br />
Benevento at Thyssenkrupp suggests<br />
the first step for any interested<br />
processor is speaking with an HPP<br />
supplier who can explain which<br />
products are suitable and talk them<br />
through the process of making sure<br />
they are ready for treatment.<br />
After suitable packaging is selected,<br />
Benevento says the next step is<br />
practical testing, which can take place<br />
either at the machinery manufacturer’s<br />
facilities or via a third-party toller.<br />
He says Uhde HPP works closely<br />
with companies interested in HPP to<br />
understand their near- and long-term<br />
<strong>food</strong> safety and shelf-life objectives.<br />
“We help interested companies<br />
determine the feasibility of HPP as a<br />
viable solution,” he explains. “We also<br />
provide recommendations for the best<br />
practices for their product, <strong>food</strong> safety<br />
standards, and production objectives.”<br />
Of course, Benevento says many<br />
processors have already had some<br />
exposure to HPP during their start-up<br />
phase, typically through tollers offering<br />
HPP services to companies that are<br />
starting up or don’t want to invest the<br />
capital.<br />
“For these companies when the<br />
decision is made to use HPP at their<br />
facilities, they are already familiar with<br />
the packaging, processing, and <strong>food</strong><br />
safety requirements,” he adds.<br />
Raghubeer argues that before starting,<br />
companies need to clearly define<br />
the objectives in applying HPP, and<br />
discuss them with knowledgeable HPP<br />
professionals. “It is important to note<br />
that there is a vast difference between<br />
the research literature and real-life<br />
commercial application of HPP,” he<br />
says.<br />
At the same time, Raghubeer says<br />
processors need to make sure their<br />
products are viable for HPP application,<br />
noting that certain products – such as<br />
meat jerky, peanut butter, and honey,<br />
among many others – don’t meet the<br />
required water activity levels to be<br />
suitable.<br />
Other products unlikely to make the<br />
grade include raw meat such as ground<br />
beef, which experiences color changes<br />
due to the impact of HPP on myoglobin,<br />
while whole fruits and vegetables<br />
suffer cellular damages, resulting in air<br />
and water purges.<br />
If <strong>food</strong> safety is the primary objective,<br />
Raghubeer recommends carrying<br />
out a pathogen validation study to<br />
ensure processing conditions meet<br />
required inactivation regulatory<br />
requirements. He also recommends<br />
analyzing whether any problems could<br />
be encountered with bacterial spore<br />
formers, namely Clostridium and<br />
Bacillus.<br />
Another critical element when<br />
preparing any product line for HPP is<br />
packaging, according to Raghubeer,<br />
and in particular the oxygen-barrier<br />
properties of the material being used.<br />
Similarly, he says the moisture vapor<br />
parameters of packaging materials<br />
should be taken into account.<br />
Where next?<br />
So how far can HPP go and what are<br />
the technology’s limits when it comes<br />
to potential applications?<br />
Benevento believes HPP adoption is<br />
already taking place in newer, nontraditional<br />
segments, such as raw meat<br />
used in the pet <strong>food</strong> industry, citing the<br />
technology’s ability to enable the safe<br />
handling and storage of Biologically<br />
Appropriate Raw Food (BARF) products<br />
for several weeks without freezing.<br />
Another important factor, according to<br />
Benevento, is the emergence of what<br />
26 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong>
Processing<br />
HPP-advocates describe as the ‘Clean<br />
Label’ movement; the demand among<br />
consumers for natural products and<br />
ingredients with minimal additives,<br />
which he believes is creating markets<br />
for entrepreneurs to launch new<br />
healthy <strong>food</strong> and beverage products.<br />
“Due to the newer nature of HPP and<br />
the ease of product testing, more<br />
applications are constantly being<br />
explored outside of the traditional <strong>food</strong><br />
and beverage space, and into areas<br />
of nutraceuticals and personal care<br />
products,” says Benevento. “Improved<br />
packaging will spur additional future<br />
applications.”<br />
For Peregrina, HPP – although offering<br />
enormous potential – does come<br />
with its limitations, noting that the<br />
technology is not effective on dry<br />
products.<br />
“To ensure its effectiveness, it is<br />
recommended the products have an<br />
Aw (water activity) greater than 0.8,”<br />
he says. “In certain cases, it is possible<br />
to develop alternative products or<br />
even modify certain aspects such as<br />
formulation or acidity to make the<br />
process efficient, even if the Aw is less<br />
than 0.8.”<br />
Secondly, Peregrina says HPP does<br />
not inactive spores; an outcome<br />
which would require a combination of<br />
pressure (6,000 bar) and temperature<br />
(>100ºC). This fact, he says, leaves<br />
processors with a choice between<br />
sterilization – which uses high<br />
temperatures to inactivate spores –<br />
and HPP.<br />
“Sterilization achieves shelf stable<br />
<strong>food</strong> at room temperature for months<br />
or years with the drawback that it<br />
alters the nutritional and organoleptic<br />
properties of <strong>food</strong>s or drinks,” he says.<br />
“Currently, the combination of different<br />
technologies, including HPP, is being<br />
investigated to ensure the inactivation<br />
of spores, while still maintaining the<br />
characteristics of fresh <strong>food</strong>.” fmt<br />
For more information<br />
www.freshposition.com<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong><br />
27
Processing<br />
The Colorful World of Sweets: Compact<br />
System Consisting of 12 Individual<br />
Pumps Meters flavors and Volorants with<br />
a Viscosity of up to 3,000 cps<br />
Different recipes require flow rates between 100 and 6,000 g/h<br />
A large number of flavors and colorants are used in the production of colorful sweets – and have completely<br />
different physical properties. Natural and organic <strong>food</strong> colors in particular have a high viscosity of up to<br />
3,000 cps. If the metering technology used has small feed diameters, only a low flow rate is achieved, which<br />
quickly results in a high injection pressure of up to 45 bar. However, the same systems must be able to<br />
process very liquid water-based colorants and flavors at high flow rates of up to 6,000 g/h. These challenges<br />
in the production of confectionery like lollipops or jelly sweets and other candies were increasingly pushing<br />
metering systems of one global candy manufacturer to its limits. The experts from LEWA Italy therefore<br />
developed a new solution with twelve individual single head pumps, each with its own electric stroke<br />
drive, with which six colors and just as many flavors of different viscosities and flow rates can be metered<br />
in parallel. Due to limited space within the production line, LEWA implemented the new system in a tight<br />
installation space of 2.8 m (length) to 1.2 m (width).<br />
A global manufacturer of confectionery<br />
most recently used an<br />
injection system with a twelve-headed<br />
pump and single motor from a wellknown<br />
LEWA competitor. However,<br />
the system, which dated back to<br />
the 1990s, could only be operated<br />
manually, meaning that it had to be<br />
monitored around the clock by an<br />
operator. In addition, it was no longer<br />
possible to set the metering quantity<br />
with the required precision. This is<br />
because the natural and organic<br />
<strong>food</strong> colorants used today have a<br />
high viscosity of around 2,500 to<br />
3,000 cps. In contrast to water-based<br />
colorants and most flavorings, they<br />
are very difficult to handle with small<br />
bore openings and a correspondingly<br />
low flow rate and can only be handled<br />
under high back pressures.<br />
A large number of flavors and colorants are used in the production of colorful sweets – and have completely different physical properties.<br />
Source: LEWA GmbH<br />
28 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong>
Processing<br />
LEWA Italy developed a customized system with twelve individual single head pumps, with which six colors and just as many flavors of different viscosities<br />
and flow rates can be metered in parallel. Source: LEWA<br />
On the one hand, this led to fluctuating<br />
proportions of colorants and flavorings<br />
in the finished sugar mass for the<br />
jelly sweets. On the other hand, the<br />
lack of automation resulted in high<br />
consumption of drinking water and<br />
energy as well as relatively high<br />
production waste – which is particularly<br />
significant in the case of expensive<br />
flavorings. Finally, the manufacturer<br />
had discontinued technical support<br />
for the system, which was around 30<br />
years old. At this point, there was no<br />
question: in order to guarantee the high<br />
quality of their sweets in the future, a<br />
new metering system for the different<br />
colors and flavors was needed. Last<br />
year, the customer turned to LEWA<br />
Italy, which developed a customized<br />
metering system with twelve individual<br />
pumps specifically for this application.<br />
In order to enable the independent<br />
handling of six dyes and six flavors,<br />
each with very different conveying<br />
properties, the pump specialists<br />
recommended a compact yet highly<br />
flexible system consisting of a total of<br />
twelve LEWA ecoflow LDB metering<br />
pumps, each with its own drive unit. Of<br />
course, all components in were planned<br />
in SS316 (<strong>food</strong> grade). “This pump<br />
model is extremely compact and spacesaving,”<br />
explains Boccotti, “but at the<br />
same time powerful enough to convey<br />
different fluids with viscosities from 10<br />
to 3,000 cps without restrictions.”<br />
However, the colors and flavors<br />
used differ not only in their viscosity:<br />
depending on the recipe, the<br />
ingredients have to be metered into the<br />
sugar mass at a flow rate of between 100<br />
and 6,000 g/h. In order to guarantee<br />
LEWA ecoflow brings viscosities<br />
and flow rates under one roof<br />
“The biggest challenges with the<br />
new metering system were the strict<br />
space requirements,” explains Andrea<br />
Boccotti, Sales Director at LEWA Italy.<br />
“As part of the production line, the<br />
dimensions could not exceed those<br />
of the old system.” With a size of 2.8 x<br />
1.2 m, it was installed in the middle of<br />
the production line and could only be<br />
operated and maintained from the front.<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong><br />
29
Processing<br />
the high quality of the colorful jelly<br />
sweets for every flavor, precision must<br />
not be compromised. For this reason,<br />
all twelve LEWA ecoflow metering<br />
pumps each have a separate electric<br />
stroke adjustment and an automated<br />
control circuit with the tried-andtested<br />
Coriolis flow meter. “This allows<br />
the injection quantity for each of the six<br />
colorants and flavorings to be precisely<br />
controlled,” adds Boccotti. “This not<br />
only ensures product quality, but<br />
also minimizes production waste and<br />
avoids wasting costly ingredients.”<br />
High degree of automation<br />
increases productivity<br />
The biggest improvement compared<br />
to the old system is the high degree<br />
of automation: the new metering<br />
solution from LEWA Italy continuously<br />
checks the fill level of the storage tanks<br />
and the flow rate of the pumps and<br />
issues a timely warning in the event of<br />
deviations or problems. As it no longer<br />
needs to be monitored and controlled<br />
manually, the system can easily run<br />
around the clock, up to seven days a<br />
week. The recipe-specific parameters<br />
are set via a clearly arranged 15-inch<br />
touch panel. Up to 150 recipes can also<br />
be stored there and called up at a later<br />
date with just a few clicks. Moreover,<br />
the system is Industry 4.0-ready<br />
and can be controlled remotely and<br />
integrated into higher-level PLCs.<br />
“For this kind of candy production the<br />
manufacturer needs a customized<br />
metering system that can process as<br />
many colors and flavors as possible.<br />
With the flexible modular concept, we<br />
were able to develop a customized<br />
solution that meets all requirements:<br />
from the small installation space and<br />
high metering flexibility to the reliable<br />
and automated control of the delivery<br />
rate,” summarizes Boccotti.<br />
fmt<br />
For more information:<br />
www.lewa.com/en<br />
To guarantee the high quality of the colorful jelly sweets for every flavor, precision must not be compromised. For this reason, all twelve LEWA ecoflow<br />
metering pumps each have a separate electric stroke adjustment and an automated control circuit with the tried-and-tested Coriolis flow meter.<br />
Source: Masterfile<br />
30 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong>
Processing<br />
AI-Supported Confectionery Production<br />
Possibilities, opportunities and experiences at WDS with the use of artificial intelligence in confectionery<br />
machines<br />
by Daniel Brötz<br />
When we think of artificial intelligence,<br />
we initially imagine a futuristic, digital<br />
world. AI is already being used in<br />
numerous industries and areas of<br />
life and reputedly opens up almost<br />
unlimited possibilities. In order to<br />
make meaningful use of AI, a realistic<br />
picture of its possibilities and limits is<br />
extremely important.<br />
Winkler und Dünnebier Süßwarenmaschinen<br />
GmbH (WDS) is one of<br />
the world‘s leading manufacturers<br />
of machines for the confectionery<br />
industry for all pourable and tearable<br />
masses. The machine portfolio<br />
starts with independent depositing<br />
machines and laboratory depositors<br />
and progresses through small, fully<br />
automatic production machines to<br />
highly flexible large-scale plants for<br />
chocolate, gum and jelly, toffee and<br />
fondant or hard candy.<br />
Field report on digitisation at WDS<br />
A few years ago, WDS started to<br />
look for modern solutions for the<br />
confectionery industry with its own<br />
digitisation department. This resulted<br />
initially in lots of ideas and first tests<br />
with easily accessible tools such as<br />
ChatGPT or Microsoft Copilot. These<br />
were a good starting point to get a<br />
feel for what is possible and what<br />
limits currently still exist.<br />
When talking about artificial intelligence,<br />
many people think of ChatGPT<br />
first. However, Large Language<br />
models like ChatGPT are only one<br />
very general model family among<br />
thousands of other AI models. So<br />
when AI is mentioned in this text, it<br />
does not necessarily mean a GPT<br />
model. Yet specialized tools and<br />
expertise are necessary to work with<br />
AI technology.<br />
Working together with the Fraunhofer<br />
Institute, a theoretical basis and incompany<br />
know-how was built up at<br />
WDS to begin with. The initial focus<br />
of development was on the internal<br />
development of WDS.gpt – a tool that<br />
interacts with the WDS knowledge<br />
database and provides immediate<br />
answers to all questions during<br />
operation. This first project got off to<br />
a very positive start and provided very<br />
gratifying results. Motivated by this<br />
success, the idea was developed not<br />
only to tap into existing knowledge<br />
databases, but also to intelligently<br />
analyse further sources of knowledge<br />
such as assembly reports and feed<br />
the contents in a structured way to<br />
the WDS.gpt. This way, thousands<br />
of error and solution possibilities<br />
were transformed into a structured<br />
database, and the capability of WDS<br />
to achieve effective error correction<br />
and the transfer of know-how across<br />
different projects and over a long<br />
period was significantly increased.<br />
The WDS.gpt for internal use makes<br />
it possible to ask questions on almost<br />
any topic in natural language, making<br />
it very easy to operate. The system<br />
determines the information available<br />
in the saved database and puts it<br />
Fig. 1: AI conception of AI-supported confectionery production<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong><br />
31
Processing<br />
Fig. 2: User interface of WDS.gpt<br />
together clearly in a very short time. In<br />
addition, the sources of information<br />
are indicated, so that the answers can<br />
be checked and reproduced.<br />
In the next step, the knowledge<br />
gained shall not only be able to be<br />
used internally by WDS but also<br />
by their customers. The existing<br />
SweetConnect platform provides<br />
an ideal basis for this. Research<br />
is currently being done on the<br />
possibilities of providing knowledge<br />
specifically, meaningfully and<br />
securely.<br />
AI in the confectionery<br />
production plant<br />
A confectionery machine produces<br />
a large amount of data. Using a<br />
smart measuring mould such as e.g.<br />
SmartMould, it is already possible to<br />
continually record process data in the<br />
mould flow and to evaluate this using<br />
statistics methods or simple limit<br />
value analyses. However, it is still not<br />
currently possible to make efficient<br />
use of the complete data – which is<br />
where the greatest opportunities<br />
offered by AI applications come into<br />
the picture.<br />
The immense quantity of data<br />
from the production plant can be<br />
processed almost in real time by<br />
artificial intelligence and can also be<br />
Fig. 3: AI-supported detection of data anomalies<br />
32 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong>
Processing<br />
Figure 4: AI-generated Grafana dashboard for plant performance<br />
evaluated linked with historic data<br />
in order to guarantee automated<br />
and continual process monitoring.<br />
Error patterns or anomalies can be<br />
recognised in good time and can<br />
often be optimised before they lead<br />
to a real problem.<br />
An AI application is thus designed to<br />
support trained personnel in making<br />
fast and goal-oriented decisions.<br />
What it is not designed to do is make<br />
the use of autonomous machines<br />
without operating personnel possible.<br />
Limits in the use of artificial<br />
intelligence<br />
Alongside the many conceivable<br />
possibilities, some data is less suitable<br />
for the use of AI. The observation of<br />
rules and regulations when handling<br />
sensitive data can make the use of AI<br />
more difficult. In addition, AI does not<br />
have moral reasoning, which means<br />
that when moral decisions have to be<br />
made, human judgement must always<br />
be preferred over the AI decision.<br />
Ecological aspects also have to be<br />
taken into account, since AI solutions<br />
require a lot of resources. If the<br />
expected ROI is low, traditional or<br />
hybrid approaches can offer a more<br />
suitable cost-benefit ratio. For uses<br />
subject to high safety requirements,<br />
such as in medical technology or<br />
aviation, a wrong decision can have<br />
far-reaching consequences. Risks<br />
should always be considered carefully<br />
in such cases.<br />
Examples of shop floor solutions<br />
with artificial intelligence<br />
An assistance chat like WDS.gpt<br />
can search for contents in many<br />
documents and sources at the same<br />
time and clearly summarise only the<br />
most important information. The<br />
compiled information must be able<br />
to be traced back to its source at all<br />
times, so that information can be<br />
verified. In future, this work would be<br />
done by a depositing assistant, which<br />
Daniel Brötz<br />
Team leader Digital Services<br />
can answer questions such as “Why<br />
is the product weight not OK?”, “What<br />
order number does drive xy have?” or<br />
“How do I change the pump system?”.<br />
Equally, report functions would<br />
be easier to implement: AI-based<br />
assistants reliably carry out tasks<br />
such as “Prepare a daily report on<br />
OEE and plant errors” or “Send<br />
an e-mail report if you recognise a<br />
deviation in comparison to the last 30<br />
days”.<br />
One of the greatest talents of a<br />
language-based AI is understanding<br />
and creating source code. We can<br />
make use of this talent when creating<br />
dashboards. We just have to explain<br />
to the AI in natural language what we<br />
would like to see and where the data<br />
is to be taken from. The AI can then<br />
create a clear Grafana dashboard<br />
with the necessary data.<br />
fmt<br />
The Author<br />
Daniel Bötz is Team leader Digital Services at<br />
Winkler und Dünnebier Süßwarenmaschinen<br />
GmbH.<br />
1)Source: Own AI image generated by DALL-E<br />
For more information:<br />
www.w-u-d.com<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong><br />
33
Events<br />
IFFA <strong>2025</strong>: AI, Robotics and Sensor<br />
<strong>Technology</strong> are Raising Meat and Protein<br />
Processing to New Heights<br />
The meat and protein processing industry is facing major challenges. Pressure on prices, a wide range of<br />
products and the ongoing shortage of skilled labor call for efficient working practices if the industry is to<br />
remain competitive globally. Increasing automation and innovative technologies such as artificial intelligence<br />
and robotics represent potential solutions: they can boost productivity and cut operating costs. Under the<br />
motto ‘Maximum Performance’, the world‘s leading trade fair for the meat and protein processing industry,<br />
IFFA - <strong>Technology</strong> for Meat and Alternative Proteins, will show what is already possible and demonstrate the<br />
course the industry needs to take in the future.<br />
Automation is the name of the game<br />
in many branches of industry: it not<br />
only improves the performance of<br />
machines and systems but also helps<br />
avoid production interruptions and<br />
save energy and materials. In the<br />
<strong>food</strong> industry, for example, automatic<br />
product control and traceability<br />
is virtually mandatory to ensure a<br />
consistently high level of quality and<br />
meet strict legal requirements. It is also<br />
an ideal tool for tackling challenges<br />
such as rising costs and the shortage<br />
of skilled labor.<br />
Process automation in the meat and<br />
protein industry ranges from raw<br />
material preparation with mixing<br />
and grinding, via processing with<br />
portioning, filling and moulding, as well<br />
as thermal processes such as cooking<br />
and cooling, to automatic packaging<br />
and intelligent logistics. In many<br />
cases, however, the various process<br />
stages and production lines are not<br />
Thanks to AI, industrial robots can operate with<br />
greater autonomy and agility.<br />
Photo: Messe Frankfurt<br />
networked with each other, meaning<br />
that data exchange is impossible and<br />
cannot be used to optimise the various<br />
processes. Fortunately, there is a<br />
remedy because web- based process<br />
control systems such as MES and<br />
ERP often consist of modular software<br />
systems that can be retrofitted<br />
to existing installations. Thus, the<br />
advantages of a fully networked smart<br />
factory are not just the preserve of new<br />
production facilities.<br />
The foundation of many automatic<br />
processes is real-time data collection<br />
and analysis. Modern sensors<br />
supply precise information regarding<br />
temperature, humidity, weight and<br />
pressure. For example, temperature<br />
and humidity sensors in cold stores<br />
are used to prevent the temperature<br />
rising and thus avoid the risk of<br />
contamination. Weight sensors check<br />
the weight of each individual meat<br />
product and ensure that the packaging<br />
is in line with specifications. This not<br />
only reduces the amount of material<br />
used but also minimises waste and the<br />
return rate. Another example is sensors<br />
for monitoring the gas composition in<br />
packaging, which ensures the desired<br />
conditions are maintained at all times.<br />
AI speeds up processing<br />
In common with many other industries,<br />
the introduction of artificial intelligence<br />
(AI) is also transforming the meat and<br />
protein industry and taking it to a new<br />
level by enabling machines not only to<br />
collect data from the various stages<br />
of production but also to analyse and<br />
deduce potential improvements from<br />
it. In the event of disruptions in the<br />
production process, AI can identify<br />
cause-and-effect relationships and<br />
thus rectify problems without stopping<br />
the production process or prevent<br />
them occurring in the future. This not<br />
only boosts efficiency but also means<br />
higher levels of certainty for both<br />
consumers and companies.<br />
Industrial image recognition and<br />
processing is also based on AI<br />
models that have been trained for the<br />
application in question. For example,<br />
it is used to sort meat products in<br />
accordance with specific criteria, such<br />
as size, shape and structure. This<br />
reduces the employee‘s workload at<br />
the same time as increasing precision.<br />
If used to identify quality criteria,<br />
such as grain or fat content, it can<br />
significantly increase the selling price<br />
of individual items.<br />
Predictive maintenance is another<br />
area of application. AI-aided systems<br />
monitor machine status and predict<br />
downtimes so that maintenance work<br />
is only carried out when required.<br />
According to a McKinsey study,<br />
predictive maintenance in the <strong>food</strong><br />
industry can reduce maintenance costs<br />
by as much as 30 percent and increase<br />
plant utilization by 20 percent.<br />
Machine learning lifts robotics to<br />
a new level of development<br />
Today, industrial robots are an established<br />
feature in the <strong>food</strong> industry,<br />
especially in larger companies.<br />
Operating around the clock, they can<br />
bring about considerable gains in<br />
efficiency and productivity. However,<br />
the dividing line between conventional<br />
34 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong>
Events<br />
machines and those with integrated<br />
robot technology is not clear cut. It can<br />
be said, however, that industrial robots<br />
are mainly used to perform repetitive<br />
tasks, such as those typically found<br />
in the meat processing industry, for<br />
example cutting, portioning, packing,<br />
wrapping, sorting, picking and placing.<br />
AI is also taking robotics to a new<br />
level of development. Generative AI<br />
can use machine learning to adapt<br />
independently to new circumstances<br />
and situations, thus enabling industrial<br />
robots to act more autonomously<br />
and agilely. A good example of this is<br />
autonomous mobile robots (AMR).<br />
Equipped with cameras and sensors,<br />
they can assess and analyse their<br />
surroundings. For instance, they look<br />
for new paths when obstacles block the<br />
planned route and act independently in<br />
abnormal situations.<br />
Multifunctional robotic work cells<br />
hold out the promise of an enormous<br />
increase in flexibility and are set to<br />
replace traditional line production in<br />
the meat industry, too. For example,<br />
using AI, the robotic work cell can<br />
independently process pork sides<br />
in a series of operations, which are<br />
carried out all at once instead of a<br />
series of small operations. Thus,<br />
different products can be processed<br />
in parallel, enabling an optimum<br />
product mix without the restrictions of<br />
line production. At the same time, the<br />
robotic work cells form autonomous<br />
networks with the AMRs, which<br />
react independently when faced with<br />
changing requirements.<br />
AI, robotics and sensor<br />
technology boost performance<br />
and accelerate the pace of change<br />
The meat and protein processing<br />
industry is on the cusp of radical<br />
change, driven by the use of new<br />
technologies such as AI, robotics and<br />
sensor technology. These technologies<br />
are not only an opportunity to<br />
automate processes and increase<br />
efficiency but also to enhance product<br />
quality and sustainability. Companies<br />
that integrate these technologies at<br />
an early stage are well prepared to<br />
ensure their competitiveness on the<br />
global market and meet the increasing<br />
challenges of tomorrow’s world. fmt<br />
For more information:<br />
www.iffa.com<br />
Exit Conveyor for Enhanced Efficiency in<br />
Food Cutting<br />
FAM STUMABO at IFFA in Hall 8, Booth D30<br />
After the successful launch of the<br />
Yuran Hytec 300 in 2024, FAM<br />
STUMABO will release an additional<br />
version of this model at the IFFA <strong>2025</strong><br />
exhibition. The new version builds on<br />
the success of the Yuran Hytec 300,<br />
a versatile machine designed to dice,<br />
strip-cut, and shred a wide variety of<br />
meat, poultry, alternative protein and<br />
pet<strong>food</strong> products. The Yuran Hytec 300<br />
EC integrates an Exit Conveyor that<br />
brings several advantages specifically<br />
for batch processing.<br />
“The innovative exit conveyor will help<br />
capture the cut pieces effectively and<br />
eliminate product loss or spillage,”<br />
explains Thomas Bogaerts, Project<br />
Engineer at FAM STUMABO. “The<br />
clearance between the discharged cut<br />
product and the integrated conveyor<br />
maintains the quality required for even<br />
the most sensitive applications. It<br />
will further provide a more controlled<br />
discharge due to a seamless transition<br />
and even distribution of the cut<br />
product.”<br />
Efficiency and versatility in batch<br />
processing<br />
The new Exit Conveyor system<br />
facilitates discharging the cut product<br />
into totes, a Eurobin trolley, or<br />
additional conveying systems so that<br />
there is no need to stop the machine<br />
when replacing totes during batch<br />
feeding. With its simple operating<br />
principle, the Yuran Hytec 300 EC also<br />
offers the benefit of ease of use in a<br />
variety of applications.<br />
The product is fed via the belt and<br />
guided towards the feed roll, ensuring<br />
a positive transfer into the circular<br />
knives. The circular knives cut the<br />
product into strips, which are then<br />
diced by the crosscut knife spindle<br />
at the desired height or length. For<br />
shredding and pulled look applications,<br />
the machine also offers the option of a<br />
pre-break system for initial reduction in<br />
combination with subsequent cutting<br />
and shredding spindles.<br />
“The Yuran Hytec 300 EC is used in<br />
cutting fresh, crust-frozen, tempered<br />
frozen, and (hot) cooked meat and<br />
poultry products,” says Thomas<br />
Bogaerts. “It excels in providing<br />
efficient and consistent ‘pulled look’<br />
shredding of cooked beef, poultry,<br />
and pork meats, making it ideal for<br />
BBQ meats, salad and pizza toppings,<br />
sandwiches, and handheld snacks.”<br />
The specialized cutting tools are<br />
designed to handle the unique<br />
characteristics of extruded products,<br />
creating alternative meat products in<br />
familiar cuts and shapes.<br />
fmt<br />
For more information:<br />
www.fam-stumabo.com<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong><br />
35
Events<br />
Innovations, Product Launches, and<br />
Solutions for Efficient and Sustainable<br />
Packaging to Seal the Future<br />
SEALPAC is exhibiting at IFFA <strong>2025</strong> in hall 12.1, stand E79.<br />
Under its motto #SealingTheFuture, SEALPAC will be presenting various types of cutting-edge technology,<br />
all made in Germany, during IFFA <strong>2025</strong>. At the world‘s leading trade show for meat and (alternative) protein<br />
manufacturers, visitors will experience pioneering, cross-platform technologies at the stand of the German<br />
packaging expert. For the very first time, SEALPAC is exhibiting its F-series thermoformer, which is bound to set<br />
ground-breaking standards in high-performance applications.<br />
Companies in the <strong>food</strong> industry are<br />
increasingly faced with the challenge of<br />
making their production process more<br />
efficient, meeting legal sustainability<br />
requirements, and at the same time<br />
developing attractive packaging for<br />
the point of sale. Through innovative<br />
technologies, SEALPAC supports its<br />
customers in meeting these requirements.<br />
The family-owned company with<br />
two plants in Oldenburg, Germany, sees<br />
itself as a dependable partner to the <strong>food</strong><br />
industry and supports its customers<br />
through the entire packaging process,<br />
from the initial idea to the packaged<br />
product in the shelves of the retailer.<br />
At IFFA <strong>2025</strong>, the packaging specialist<br />
will be launching the F-series, a nextgeneration<br />
thermoformer range, at its<br />
new location in hall 12.1. In addition,<br />
various solutions in the tray-sealing<br />
segment, which meet both the<br />
requirements of efficient, high-volume<br />
production and the needs of companies<br />
with smaller outputs, complement its<br />
trade fair presence.<br />
The F-series: a game changer in the<br />
segment of thermoforming<br />
The new, high-performance F-series<br />
thermoformer, SEALPAC’s first complete<br />
in-house design in this segment,<br />
represents an entirely new approach<br />
to packaging technology. Companies<br />
benefit from a significant increase in<br />
production through optimal process<br />
flows and minimum machine downtime.<br />
The F-series flexibly processes a wide<br />
range of materials and is therefore<br />
particularly future proof, especially with<br />
regard to fulfilling the PPWR (Packaging<br />
and Packaging Waste Regulation).<br />
Furthermore, it is equipped with the latest<br />
control software that enables flawless<br />
in-line connectivity and also allows for<br />
easy network integration. This makes the<br />
SEALPAC F a true industry 4.0 machine.<br />
A special feature of the F-series<br />
thermoformer is its modern hygiene<br />
concept. The easy-access design makes<br />
cleaning and maintenance intuitive,<br />
therefore enhancing machine availability.<br />
Another highlight is the tooling quick<br />
exchange system on the F-series. This<br />
ensures maximum flexibility and simplifies<br />
switching to a new application significantly.<br />
The sealing tool is replaced almost without<br />
hand tools and with minimal effort. This not<br />
only speeds up the changeover process,<br />
but is also safer for the operating personnel.<br />
With a high level of in-house production,<br />
the F-series stands for outstanding quality<br />
and durability. As such, the thermoformer<br />
sets new standards in terms of packaging<br />
performance, sustainability, and userfriendliness.<br />
A6max traysealer: resource-saving<br />
with optimal appearance<br />
In Frankfurt, by means of the SEALPAC<br />
A6max, a member of the renowned<br />
Amax-series, the packaging expert<br />
is demonstrating the production of<br />
sustainable packaging solutions that<br />
combine efficiency, flexibility, and<br />
an attractive product presentation.<br />
This versatile traysealer enables<br />
the production of high-quality, safe,<br />
and visually appealing packaging,<br />
with a format change concept that<br />
is unparalleled in terms of speed. At<br />
IFFA <strong>2025</strong>, SEALPAC impressively<br />
demonstrates how different tray<br />
materials, such as ultra-light PP trays,<br />
FiberWise pulp trays, and paper-based<br />
eTray®, can be processed without<br />
changing the tooling.<br />
M-Flex: highest quality standards,<br />
unparalleled flexibility<br />
The compact SEALPAC M-Flex semiautomatic<br />
traysealer enables companies<br />
with smaller production volumes and<br />
frequent product changes to enter<br />
the professional world of packaging.<br />
It combines highest precision with an<br />
efficient packaging process and is ideal<br />
for meat workshops, business startups,<br />
36 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong>
Events<br />
test kitchens, and catering suppliers. On<br />
a small footprint, the M-Flex processes<br />
all major packaging materials into safe,<br />
attractive, and contemporary packaging.<br />
In addition to standard solutions,<br />
innovative concepts such as FlatMap®,<br />
TraySkin®, FlatSkin®, or EasyLid® can<br />
also be implemented.<br />
Just like the F-series thermoformers and<br />
the Amax-series traysealers, the M-Flex<br />
is the smartest solution in its category<br />
with the lowest cost of ownership. All<br />
these machines have been designed for<br />
the requirements of <strong>2025</strong>, and beyond.<br />
SEALPAC’s supermarket: packaging<br />
innovations to inspire<br />
A highlight at the SEALPAC stand<br />
will once again be its “Supermarket<br />
of Innovations”. Here, the company<br />
presents numerous innovative packaging<br />
concepts from international markets,<br />
all produced on SEALPAC equipment.<br />
Refrigerators contain the latest trends and<br />
developments whilst offering the industry<br />
valuable suggestions for future-oriented<br />
solutions. The supermarket is therefore<br />
an important source of inspiration for<br />
companies that want to further develop<br />
their packaging concepts and adapt them<br />
to changing market needs.<br />
fmt<br />
For more information:<br />
www.sealpacinternational.com<br />
Grinders, Mixer Grinders and Bowl<br />
Cutters: Sophisticated <strong>Technology</strong> with<br />
All-round Perfection<br />
K+G Wetter at IFFA <strong>2025</strong> in Hall 8.0 Stand D96<br />
From compact trade cutters to the<br />
industrial vacuum cutter VCM 550,<br />
the machines from K+G Wetter<br />
offer a comprehensive overview of<br />
sophisticated vacuum technology,<br />
efficient cooking functions and many<br />
other clever cutter features for all<br />
company sizes. K+G Wetter also offers<br />
a wide range of grinders and mixer<br />
grinders – from the small EW 114 mm<br />
electric grinder, to angle grinders and<br />
mixer angle grinders with and without<br />
loading, to the AW 280 industrial grinder.<br />
The new WW 200 angle grinder will be<br />
at IFFA as a flexible all-rounder for fresh<br />
and frozen meat blocks.<br />
Perfect hygiene is crucial in <strong>food</strong><br />
production. This makes it all the more<br />
important that the machines used can<br />
be cleaned quickly and easily – like the<br />
bowl cutters of the Hygienic Secure<br />
series from K+G Wetter. The new VCM<br />
70 Hygienic Secure shows that the<br />
sophisticated features of these machines<br />
are not just for large-scale industry: in a<br />
compact size for butchers, it is equipped<br />
with everything needed to quickly and<br />
perfectly clean the cutter after use or<br />
before the next batch. Sloping and handpolished<br />
stainless-steel surfaces, parts<br />
that can be removed with a flick of the<br />
wrist without the need for any tools, such<br />
as the patented knife cover strip, the<br />
bowl scraper or the large cleaning flaps<br />
in the vacuum bowl: Hygienic Secure is<br />
well thought out in every detail, saves<br />
cleaning time every day and ensures<br />
maximum hygiene safety.<br />
Flexible in use, from vegan to pet<br />
<strong>food</strong><br />
Even with vegetarian and vegan <strong>food</strong>,<br />
the machines from K+G Wetter have<br />
a decisive effect on consistency and<br />
flavor. Vacuum cutters, in particular,<br />
demonstrate their strengths here: the<br />
cooling effect of the vacuum protects<br />
the vegetable proteins from denaturing<br />
and, due to stronger soaking, longer<br />
protein chains are formed. Added to<br />
this is the intensification of flavor and<br />
improved consistency of the products<br />
manufactured in a vacuum, which also<br />
have a significantly longer shelf life due<br />
to the lower oxygen content.<br />
When it comes to pet <strong>food</strong>, the grinders<br />
from K+G Wetter are in demand:<br />
processing raw materials that contain<br />
bones and are frozen to -21 degrees<br />
presents a major challenge for the<br />
machines used. The industrial grinders<br />
from K+G Wetter perform these tasks<br />
day after day for many hours and thus<br />
process tens of thousands of tons<br />
of raw materials over many years. An<br />
investment that pays off and reliably<br />
produces pet <strong>food</strong> of the best quality.<br />
Think tank IFFA<br />
“We always develop our machines and<br />
software with a view to making the<br />
daily work of butchers and other <strong>food</strong><br />
producers easier, safer and faster,”<br />
summarizes Volker Schlosser. The<br />
International Sales Manager at K+G<br />
Wetter is therefore looking forward to<br />
six days of IFFA trade fair in Frankfurt<br />
full of discussions and exchanges with<br />
old and new customers and partners.<br />
“Of course we want to sell machines.<br />
But exchanging experiences is of<br />
course also important to us at a trade<br />
fair – where else can you find so much<br />
concentrated expertise in such a<br />
compact period?”<br />
fmt<br />
For more information:<br />
https://kgwetter.de/en/<br />
Photo: K+G Wetter<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong><br />
37
Packaging<br />
Paper Packaging for Panda Milk<br />
Chocolate<br />
UPM Specialty Papers and Orkla<br />
Suomi are piloting a new paper wrapper<br />
for Panda Milk chocolate. During a sixmonth<br />
pilot period, the new wrappers<br />
replace traditionally used PP-plastic<br />
wrappers. Milk chocolate bars in new<br />
packages are now available in stores<br />
across Finland.<br />
“At Orkla Suomi, we want to make<br />
everyday life better with local brands<br />
that bring joy and make sustainable<br />
choices easier. Our products are a<br />
combination of tradition, innovation,<br />
and sustainability. A great example<br />
of our ongoing efforts to replace<br />
fossil-based materials with renewable<br />
alternatives is the new paper-based<br />
chocolate tablet packaging, developed<br />
in collaboration with UPM and printing<br />
house Walki Westpak. We will pilot this<br />
paper-based packaging with Panda<br />
Milk Chocolate in spring <strong>2025</strong> to gather<br />
insights and experiences from the new<br />
solution,” says Arja Laitinen, Packaging<br />
Developer at Orkla Snacks.<br />
The new type of wrapper for Panda Milk<br />
Chocolate is based on UPM AsendoTM<br />
Pro 75 g/m2 barrier paper, which has<br />
suitable grease barrier properties<br />
for Panda milk chocolate. A cold seal<br />
lacquer, which has been applied to<br />
sealing areas, allows the paper-based<br />
package to be sealed on Orkla Suomi’s<br />
existing flowpack packaging machines,<br />
which are normally used to pack<br />
38<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong>
Packaging<br />
products in plastic. UPM Asendo Pro<br />
is certified for <strong>food</strong> safety (BfR, FDA),<br />
and the new packaging solution has<br />
undergone extensive testing, including<br />
shelf-life tests.<br />
Orkla Suomi wanted to find a paperbased<br />
packaging solution to support<br />
its goal of increasing the share of<br />
renewable packaging materials without<br />
compromising recyclability. UPM<br />
only sources fibers from sustainably<br />
managed forests, where forest<br />
regeneration is ensured. UPM Asendo<br />
Pro has been validated as recyclable<br />
(PTS method RH 021/97, cat II) in<br />
existing fiber recycling streams, which<br />
are widely available to consumers in<br />
Finland and in Europe. 83% of paper<br />
and cardboard packaging is recycled in<br />
Europe (Eurostat, 2021).<br />
like Orkla Suomi with their packaging<br />
sustainability ambitions and to speed<br />
up the time to market of new packaging<br />
solutions,” explains Kirsi Lahtela,<br />
Senior Manager, Product Portfolio<br />
Management, UPM Specialty Papers.<br />
Traditionally, plastic or a paperplastic<br />
laminate has been used in<br />
packaging to guarantee shelf-life,<br />
ensure <strong>food</strong> protection and to keep<br />
grease from penetrating the package<br />
material. Thanks to the in-built barrier<br />
protection provided by UPM Asendo<br />
Pro packaging paper, no additional<br />
plastic layer is required.<br />
fmt<br />
For more information:<br />
www.upmraflatac.com<br />
“Chocolate can be a challenging<br />
product to package in paper, due to its<br />
relatively high grease level. However,<br />
UPM has a solid product portfolio,<br />
extensive experience and the broad<br />
partner network needed to support<br />
the transition to recyclable paperbased<br />
packaging. Therefore, we are<br />
able to help converters and brands<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong> 39
Events<br />
New Features for Upcoming Vita<strong>food</strong>s<br />
Europe <strong>2025</strong><br />
The world’s nutraceutical event announces new features for its Barcelona debut this May – including a new theater<br />
and increased networking opportunities<br />
Informa Markets has unveiled<br />
details of new features at this year’s<br />
Vita<strong>food</strong>s Europe (20-22 May),<br />
the leading global platform for the<br />
nutraceutical, func-tional <strong>food</strong> and<br />
beverage, and dietary supplement<br />
industries. The <strong>2025</strong> event will be the<br />
first to take place at Fira Barcelona,<br />
Gran Via, boasting a 25% expansion<br />
in exhibition space – making it the<br />
biggest edition of Vita<strong>food</strong>s Europe<br />
to date. This year’s show will be host<br />
to multiple new features, including a<br />
new Nutraceutical Showcase Theater,<br />
an expanded Finished Products<br />
Area and increased networking<br />
opportunities to help visitors make<br />
con-nections, gain insights and spark<br />
industry innovation.<br />
What’s new at Vita<strong>food</strong>s <strong>2025</strong><br />
This year’s event will see the<br />
introduction of brand-new features and<br />
hours of expert content covering all<br />
sectors of the supply chain. Highlights<br />
for <strong>2025</strong> include:<br />
• The Nutraceutical Showcase<br />
Theater – Offering valuable<br />
insights for the whole supply<br />
chain, this new theater will see<br />
leading experts host dedicated<br />
sessions showcasing the latest<br />
research and technologies, with<br />
additional content serving a range<br />
of industry subsectors – including<br />
finished products, contract<br />
manufacturing and beyond.<br />
• Women’s Health Spotlight<br />
– Debuting at the Vita<strong>food</strong>s<br />
Europe Conference Theater, this<br />
dedicated spotlight will dive into<br />
a range of areas – from hormonal<br />
health and menstrual support<br />
to fertility, pregnancy, and<br />
maternal health – with sciencebacked<br />
sessions exploring how<br />
to innovate tailored products for<br />
women’s specific needs.<br />
These additions will sit alongside<br />
return-ing favorites, including the<br />
Vita<strong>food</strong>s Europe Conference – a<br />
two-day programme including expert<br />
presentations, panel dis-cussions<br />
and company case studies on key<br />
health topics. Also returning for <strong>2025</strong><br />
is the renowned Vita<strong>food</strong>s Insights<br />
Theater, which will see leading minds<br />
deep dive into key consumer insights,<br />
regulatory updates, technology,<br />
sustainability, diver-sity and inclusion<br />
and more.<br />
Improved ways to connect<br />
With collaboration crucial to industry<br />
innovation, Vita<strong>food</strong>s Europe will add<br />
even more networking opportunities<br />
for its <strong>2025</strong> edition to help foster<br />
connections that drive industry<br />
progress. Highlight networking<br />
events include:<br />
• Future of Nutrition Lunch and<br />
Learn – This premium ticketed<br />
event will focus on ‘hacking<br />
the mass market’, with industry<br />
pioneers presenting actionable<br />
insights and strategies to<br />
redefine traditional consumer<br />
categories and convert niche<br />
prod-ucts to mainstream<br />
successes. Networking Brunch<br />
– Bringing together industry<br />
game-changers to discuss the<br />
challenges and oppor-tunities<br />
in making personalized health<br />
solutions sustainable and<br />
affordable for the mass market.<br />
• Women’s Networking Breakfast –<br />
Sponsored by Kerry, this powerful<br />
panel discussion will bring<br />
dynamic networking breakouts<br />
to pass on valuable insights<br />
and strategies for personal and<br />
professional impact.<br />
• Coffee and Churros Networking<br />
– A morning of conversations,<br />
fresh-brewed coffee and warm<br />
churros. With a simple, laidback<br />
atmosphere, this event<br />
gives visitors a new oppor-tunity<br />
to expand their network likeminded<br />
individuals.<br />
Room to grow<br />
The move to Fira Barcelona, Gran Via<br />
enables Vita<strong>food</strong>s Europe to grow in<br />
line with market potential, helping<br />
businesses tap into high-growth<br />
opportunities. With an anticipated<br />
21,500+ attendees, including 1,300<br />
exhibitors gathering across 75,000m2<br />
of exhibition space – Vita<strong>food</strong>s Europe’s<br />
largest ever show floor – visitors will<br />
have more opportunities to explore<br />
and gain insights than ever before.<br />
Alongside returning favorites such as<br />
the New Products Zone and Tasting<br />
Center, the <strong>2025</strong> event will feature<br />
a significantly expanded Finished<br />
Products Area. With 40% of Vita<strong>food</strong>s<br />
Europe exhibitors offering finished<br />
products, the Finished Products<br />
Area offers greater opportunities<br />
for collaboration across the entire<br />
nutraceutical supply chain.<br />
“This year we’re raising the bar with our<br />
biggest-ever show floor, new theater,<br />
more cutting-edge content and added<br />
networking opportunities to help<br />
visitors take their businesses to the<br />
next level,” says Julien Bonvallet, Group<br />
Brand Director at Vita<strong>food</strong>s Europe.<br />
“While the location has changed, our<br />
commitment is the same: to bring the<br />
global nutraceutical community together<br />
to foster collaboration and spark<br />
innovation. Expect the same high-quality<br />
suppliers, innovations, and expert-led<br />
discussions that you’ve come to love. It’s<br />
Vita<strong>food</strong>s Europe, but even better!” fmt<br />
For more information:<br />
www.vita<strong>food</strong>s.eu.com<br />
40 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong>
Events<br />
MAY JUNE<br />
JULY<br />
03-08 May<br />
Frankfurt, Germany<br />
IFFA<br />
Messe Frankfurt,<br />
Ludwig-Erhard-Anlage 1,<br />
60372 Frankurt am Main<br />
Tel.: +49 69 7575 0<br />
www.iffa.messefrankfurt.com<br />
8-10 May<br />
Addis Ababa, Ethiopia<br />
Agro<strong>food</strong> Ethiopia<br />
fairtrade Messe GmbH & Co. KG<br />
Kurfürsten Anlage 36, 69115<br />
Heidelberg, Germany<br />
Tel.: +49-6221/4565-0<br />
Fax: +49-6221/4565-25<br />
info@fairtrade-messe.de<br />
www.fairtrade-messe.de<br />
20-22 May<br />
Barcelona, Spain<br />
Vita<strong>food</strong>s Europe<br />
Informa Exhibitions,5 Howick Place,<br />
London SW1P 1WG Great Britain<br />
Tel.: +44 20 337 73111<br />
www.vita<strong>food</strong>s.eu.com<br />
08-11 June<br />
Tehran Iran<br />
fairtrade Iran<strong>food</strong> + bevtec<br />
fairtrade Messe GmbH & Co. KG<br />
Kurfürsten Anlage 36,<br />
69115 Heidelberg, Germany<br />
Tel.: +49-6221/4565-0<br />
Fax: +49-6221/4565-25<br />
info@fairtrade-messe.de<br />
ww.fairtrade-messe.de<br />
13-16 July<br />
Chicago, IL, USA<br />
IFT Food Expo<br />
Institute of Food Technologists<br />
252 W. Van Buren,<br />
Suite 1000, Chicago, IL 60607<br />
Tel.: +1-312-782-8424<br />
Fax: +1-312-782-8348<br />
www.ift.org<br />
SEPTEMBER<br />
DECEMBER<br />
15-19 September<br />
Munich, Germany<br />
drinktec<br />
YONTEX GmbH & Co. KG<br />
Kürschnershof 2-4<br />
90403 Nuremberg,<br />
Germany,<br />
Email: info@yontex.com,<br />
www.brau-beviale.de<br />
23-25 September<br />
Nuremberg, Germany<br />
Fachpack<br />
NürnbergMesse GmbH<br />
Messezentrum,<br />
90471 Nuremberg<br />
Tel.: +49 911 86 06 49 09<br />
Fax: +49 911 86 06 49 08<br />
www.fachpack.de<br />
24-26 September<br />
Birmingham, UK<br />
PPMA Ltd. 2024<br />
PPMA Ltd.<br />
New Progress House,<br />
34 Stafford Road, Wallington, Surrey<br />
SM6 9AA<br />
Tel.: +44 (0)20 8773 8111<br />
www.ppmashow.co.uk<br />
02-04 December<br />
Paris, France<br />
Fi Europe<br />
Informa Markets,<br />
WTC Tower Ten, 7th Floor,<br />
Strawinkskylaan 763, 1077 XX<br />
Amsterdam,<br />
The Netherlands<br />
Tel.: +31-20-409 9544<br />
Fax: + 31-20-363 2616<br />
www.figlobal.com<br />
This list of events is accurate, to the best of our knowledge. However potential visitors are recommended to check with the<br />
organizer since some details are subject to change. We make no claims to be complete and are grateful for any corrections<br />
or completions. Please contact: <strong>food</strong>@harnisch.com<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong><br />
41
Last Page<br />
Advertiser’s Index • April <strong>2025</strong><br />
Page Company Location<br />
13 CFF Ilmenau, Germany<br />
4 Dr. Harnisch Publications Nuremberg, Germany<br />
15 Gelita AG Eberbach, Germany<br />
Digital Gerhard Schubert Crailsheim, Germany<br />
23 Green Efficient Technologies Nuremberg, Germany<br />
Cover 2 IFT Food Expo Chicago IL, USA<br />
3 K + G Wetter Biedenkopf, Germany<br />
9 Robertet Grasse, France<br />
21 Schaaf Technologie GmbH Bad Camberg, Germany<br />
Cover Sealpac International Harderwijk, the Netherlands<br />
Cover 4 Urschel Laboratories Inc Chesterton IN, USA<br />
5 Vita<strong>food</strong>s Exhibitions London UK<br />
Whilst every effort is made to ensure the accuracy of this information, we appreciate your comments and corrections<br />
if something should be not quite right.<br />
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PREVIEW • JUNE <strong>2025</strong><br />
Confectionery<br />
Sustainable Ingredients<br />
Color Trends Sorting<br />
Food Colors<br />
Conveying<br />
Dairy Processing<br />
Fi Packaging Europe Review in PET<br />
… and lots more<br />
42 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong>
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Sustainable Packaging for<br />
<strong>food</strong> Alternative <strong>Marketing</strong> & Proteins <strong>Technology</strong> • April <strong>2025</strong><br />
Navigating the Future<br />
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AI in Confectionery<br />
Production<br />
IFFA <strong>2025</strong> - <strong>Technology</strong><br />
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New advancements from<br />
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<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • April <strong>2025</strong><br />
® Urschel, Urschel logo symbol, and The Global Leader in Food Cutting <strong>Technology</strong> are registered trademarks of Urschel Laboratories, Inc. U.S.A.<br />
RockRepeller pending. ‡U.S. patent # 12,128,579. International patents pending.