[PDF] eBOOK Read Der 13. Schlüssel - Märchenbuch (German Edition) Read Book

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Business profile
The respondents were,
e, on the whole, optimistic about their
business, with 24 (96%) declaring it to be growing or
stable, and 22 (88%), considering their workloads to be
‘just right’,
and only 2 (8%) too o heavy, and just one (4%)
with too light a workload.
Nearly half have to turn down
offers of work.
None reported their trading profits (2002–3)
to be lower than in 1996–7.
Craft demonstration, Weald and Downland Open Air Museum
The most popular sales channels are home or
workshop (mentioned ed by 76% of respondents),
and craft
fairs (72%). Also significant are word of mouth and
exhibitions (both 60%) and agricultural and horticultural
shows (56%). Less frequently used channels include
shops, subcontracting ting to dealers,
garden centres and mail
order, although up to a third of respondents do regularly
use these channels. Most (84%),
sell less than a quarter
of their output through middlemen, with two selling
between a quarter and half,
and none more than 50%
through this channel.
Overall, 60% of respondents advertise their
products, with promotional leaflets (60%) and personal
websites (60% – a very high proportion compared with
other crafts) the most popular methods. Group websites,
parish magazines and Yellow Pages are used moderately,
but country magazines,
newspaper and trade magazines
rarely so.
The undermining of markets by hobbyists is seen by
60% of respondents as the biggest threat to the future of
pole-lathe turning as a commercial occupation.
However, 56% are concerned about foreign
competition, 52% about falling standards ds of craft
skills, and 44% worry about declining public
interest in craft products.
Appendix A:
Survey of pole-lathe turners
Summary of survey results (25 responses)
Personal profile
1. Gender: 21 male (84% of total)
2. Average age:
47 years
(minimum:
31; maximu
imum: m: 72)
3. Residence: city 0%; town 20%;
village 40%; countrysid
ryside 40%
4. Average years of residence: 22
(minimum:
1 year; maximum:
63 years)
5. Percentage e having moved from another part
of UK: 64%
Professional profile
6. Average hours worked per week: 30
(minimum:
10; maximu
imum: m: 65)
7. Sole occupation turners:
average e 38
8. With another occupation:
yes = 48%
9. Age of starting:
38 years
10. Related to a craftsperson: 32%
Training and educational profile
11. How the craft was learned:
ed: apprentice
ntice: 4%;
self-taught 40%; self-taught plus short course:
56%
12. With a mentor for help and advice: 44%
13. Qualifica
ications:
HND: 20%; HNC: 4%; degre
ree: e:
44%; teaching
qualificatio
ication:
8%
14. Training course in the past year: 4%;
in the past 5 years:
68%
15. Expect training in next 5 years:
60%
Crafts in the English Countryside: Towar
ards a Future 151