Total Doors+ Summer 2025

SUMMER 2025

DOORS+

A FOCUS ON DOOR SOLUTIONS FOR FABRICATORS & INSTALLERS

20 YEARS

OF SOLIDOR

A NEW ERA BEGINS.

For over 20 years, Solidor has been the final

touch that transforms houses into homes across

the UK. Now, we’re taking things even further.

Introducing our bold new look.

The benchmark in composite doors is being

redefined. And we’re just getting started.

Solidor. Proudly made in Britain

Discover the

new Solidor at:

Solidor.co.uk

>>> BROKEN-PLAN LIVING • SMART STANDARDS • ENGINEERED BENEFITS • STYLE & SECURITY >>>

Easily adapt sliding windows to your lifestyle

primePort sliding fittings from Winkhaus

The high-quality primePort sliding fittings meet the

requirements of a wide range of applications. They

are suitable for aluminium, timber or PVC-U doors

and windows and come in a variety of configurations

including slide-tilt, parallel action slide, retract-slide or

lift-slide fitting systems.

Suitable for new build and refurbishment, residential

to multi-occupancy commercial projects, the versatile

primePort range of solutions are characterised by

outstanding product quality, intuitive operation and

smooth mechanics.

+ Intuitive operation and smooth mechanics

+ Burglar resistance to PAS24

+ Easy assembly

+ Up to 440 kg sash weight*

+ Increased weather performance, even with high wind loads*

+ Low threshold*

+ Optional: Safety Stop and Soft Close*

* depending on the selected fitting variant

For further information, see: winkhaus.co.uk/primePort

WINKHAUS.CO.UK/

PRIMEPORT

Contents

DOORS+

NATHAN BUSHELL

EDITOR

NATHANBUSHELL@MEDIA-NOW.CO.UK

20 YEARS

OF SOLIDOR

A NEW ERA BEGINS.

Welcome to Total Doors+!

Don’t underestimate the impact that a door has on home improvement.

It is a market that is forever evolving, and one not to lose sight of. Especially

when we see exciting developments such as RegaLead’s engineered door

(p16), Hurst’s PAS24-compliant PVC panel door (p22), and Gerda’s premium

aluminium residential door, without the price tag (p29).

And while monitoring new products and trends is key to success, marketing

support is also vital. TV ads, online door designers, virtual showrooms – all

designed to improve the relationship installers have with customers and

convert leads.

It’s a packed debut issue – get stuck in.

Nathan

For over 20 years, Solidor has been the final

touch that transforms houses into homes across

the UK. Now, we’re taking things even further.

Introducing our bold new look.

The benchmark in composite doors is being

redefined. And we’re just getting started.

Solidor. Proudly made in Britain

Cover courtesy of Solidor:

Discover the

new Solidor at:

Solidor.co.uk

Read how the company has refreshed its brand on pages 10 and 11.

In the issue

04 STAYING ON TREND

Are you keeping up to date with homeowners’ needs and wants?

06 BEYOND PRODUCTS

Winkhaus explains why they invest in their technical department

10 A NEW ERA

Solidor discusses how it’s appealing to the masses

14 SOLID TO THE CORE

Are you aware of the benefits of DoorCo’s solid core door, Britdor?

16 ENGINEERED DOORS

Together, RegaLead and Aluplast offer an advanced Engineered Door

that combines aesthetic appeal with innovative technology

18 YOUR GO-TO SLIDER?

Why should sliding doors rank number one in your portfolio?

20 A LEAP IN SMART TECH

Kubu has unveiled new products that promise to grow smart security

22 PVC PANEL DOOR REVIVAL

Hurst discusses its new PAS24 panel door

24 THREE KEY DEVELOPMENTS

Silka’s Asa McGillian shares the biggest sector developments he’s seen

26 DIGITAL SALES SUPPORT

Emplas reveals more about its new door configurator

28 BEYOND THE BASICS

Universal Trade Frames offers its own twist to the Solidor range

30 BROKEN PLAN BENEFITS

Sternfenster examines the consumer appetite for broken-plan living

32 BRITISH MANUFACTURING

Sheerline reflects on six months of the Index Bi-Fold System

34 TV ADVERTISING SUCCESS

Endurance Doors explains how it is investing in the success of its

installer partners

Editorial Director: Matt Downs

DD: 01892 732 890

Mob: 07963 330774

Email: mattdowns@media-now.co.uk

Editor: Nathan Bushell

Mob: 07983 449061

Email: nathanbushell@media-now.co.uk

Advertising:

Publishing Director: Andy Dunn

DD: 01892 732 890

Mob: 07963 330777

Email: andydunn@media-now.co.uk

The content of Total Doors+ does not necessarily reflect the views of the editor or publishers and are the views of its contributors and advertisers. The digital

edition may include hyperlinks to third-party content, advertising, or websites, provided for the sake of convenience and interest. The publishers accept no legal

responsibility for loss arising from information in this publication and do not endorse any advertising or products available from external sources. No part of this

publication may be reproduced or stored in a retrieval system without the written consent of the publishers. All rights reserved.

Registered office: 1 Forstal Road, Aylesford, Kent, ME20 7AU

Internal Glazing

DOORS+

WHY STAYING ON

TREND IS ESSENTIAL

FOR INSTALLERS

In an industry built on reputation and skill, it’s

easy to focus on what’s worked in the past.

However, if there’s one thing the last few years

have taught us, it’s that homeowners’ needs and

wants are evolving quickly. The installers who

thrive aren’t just the most experienced, they’re

the ones who know how to adapt.

Ben Brocklesby, director at Origin, shares the trends

installers need to know to stay ahead of the competition.

Trends are a signal of what customers value,

what they’ll spend on, and who they’ll trust to

deliver it.

Understanding the modern homeowner

At Origin, we’ve been observing the shift

in homeowner behaviour closely. Since the

pandemic, the way people live and use their

homes has changed dramatically. Homeowners

want flexibility, style, and solutions that reflect

modern life.

Open-plan layouts that were once sought-after

have fallen out of favour. Instead, we’re seeing

rising demand for broken-plan living – spaces

that feel open and light but function separately.

As a result, internal glazing has exploded in

popularity.

In fact, internal doors are now the most

searched-for door type online. Our own OI-30

Internal Door page has been the most visited

product page on the Origin website since its

launch. That kind of interest doesn’t happen by

chance, it’s driven by homeowner demand.

Creating products to meet demand

The OI-30 Internal Door was designed to meet

this demand head-on. Whether it’s a single

door, French door set, or a full partition wall with

corner posts and fixed screens, the OI-30 helps

homeowners reimagine their space. It lets them

divide areas for working, relaxing, or entertaining

without sacrificing natural light or flow. It’s

a smarter way to live, and homeowners are

“80% of homeowners

now prefer a modern

internal door style”

catching on.

It isn’t just about good looks, either. The OI-30

is highly functional, offering options for reeded

or frosted glass to suit bathrooms and utility

rooms, as well as clear glazing for shared spaces.

Origin’s trusted UK manufacturing creates robust,

sleek, and engineered products for everyday use.

Giving your customers what they ask for

If you’re looking for ways to stand out, offering

products like the OI-30 can make a big impact.

Origin’s research shows that 80% of homeowners

now prefer a modern internal door style, with

70% choosing black frames as their top choice.

The OI-30 delivers on both, and its aluminium

construction means it offers the coveted

industrial steel-look at a far more accessible

price point.

With over 150 RAL colours, a wide choice of

handles, and the ability to customise the glazing

bar layout, each product can be tailored to

match your customer’s style, whether they want

a contemporary aesthetic or something more

heritage-inspired.

Stay relevant, stay reputable

The best installers don’t just follow trends, they

get ahead of them. Offering a product like the

OI-30 shows your customers that you understand

what’s in demand, what’s functional, and what

adds value to their homes.

At Origin, we’re here to help you stay ahead. The

OI-30 is part of our collection of internal and

external doors and windows, and all of these have

been designed to support the modern installer

and meet whole-house needs.

So, if internal glazing isn’t yet part of your

offering, now’s the time to change that. Demand

is growing, and your customers are already

searching for it.

Make sure you’re the one saying yes.

Contact Origin:

trade.origin-global.com

4 T D + SUMMER 2025 A FOCUS ON DOOR SOLUTIONS FOR FABRICATORS & INSTALLERS

Smarter Security.

Stronger Sales.

No Extra Effort.

BEST COMPONENT

SUPPLIER ‘23

BEST NEW

PRODUCT ‘23

BEST WINDOW

COMPONENT ‘23

BEST DOOR

COMPONENT ‘23

BEST MARKETING

CAMPAIGN ‘22

Kubu is the go-to name in Smart Security for doors and windows.

A precision-engineered range of award-winning sensors designed

to transform every opening into an intelligent, self-monitoring

security point.

Fully concealed, calibration-free and easy to install, Kubu adds

real value to your product range without changing your process.

It helps your installers sell smarter, win more business, and

deliver whole-home protection their customers will love - all with

minimal effort and maximum impact.

Be Smart. Work with Kubu.

Visit: getkubu.com/trade or email: sales@getkubu.com

Locks & Security

BEYOND MARKET

LEADING PRODUCTS

Head of marketing

at Winkhaus,

Andrew Wilkins.

As Winkhaus enters its 35 th year of operating in the UK,

head of marketing Andrew Wilkins tells editor

Nathan Bushell why supplying leading products to

window fabricators is only part of the story, and why

technical support is a vital part of the mix.

Winkhaus has built a formidable

reputation as a manufacturer and

supplier of door locking solutions and

window fitting systems, with its AV series of

multi-point locks often seen as a benchmark for

quality and reliability.

But while high standards in lock design and

manufacture are absolutely key to Winkhaus’s

success, head of marketing Andrew Wilkins

argues that it is the significant investment in

added value support services and solutions that

puts the company into a different category.

This includes the laboratory at the Kettering head

office, which has been operating since 1997, and

has extensive facilities for carrying out security,

durability and weather testing on doors and

windows. Test services offered include: PAS24

(enhanced security performance); BS6375 (parts

one, two and three – performance of doors and

windows); BS EN1634-3 (smoke control) and

TS007 (enhanced security performance).

Productivity benefit

“How we differentiate ourselves in the UK is with

the services and the solutions that we provide

for our customers that aren’t available from

others in the marketplace,” Andrew tells editor

Nathan Bushell. “Ones that will either provide a

productivity benefit, such as helping them get a

product to market quicker or more efficiently, and

then making sure that they’re up to date with

what’s changing in the industry.

“So, we want to position ourselves as experts,

“That test knowledge

actually helps our

customers fast track to

market”

providing knowledge in certain fields that

will allow our customers an advantage when

legislation, for example, is changing.”

Andrew explains that the UKAS-accredited

laboratory is fundamental to this company focus,

and while it provides an in-house test facility

for customers, it also allows Winkhaus to be

proactive.

“That test knowledge actually helps our

customers fast track to market,” he says. “So, if

you’re looking to bring a new solution to market,

we can be part of the consultation process. We

can advise whether the product is likely to pass a

set of standards.

“We can build test programmes for our customers

that will ultimately get them to market quicker

than maybe choosing another route.”

Independent body

However, as a UKAS-accredited test centre,

it remains completely independent from the

Winkhaus operation, which underpins its

credentials for a leading test facility.

“If I want to go into the lab, and they’re doing

testing, I need permission to go into the area,”

Andrew explains. “And I need permission from the

customer if they’re doing testing as well.


DOORS+

“Our laboratory won’t just test solutions that have

our products in. They’ll test them with others as

well. They are an independent body.”

The laboratory sits within a larger matrix at

Winkhaus and helps the company achieve its

vision of guaranteeing its customers’ success.

The laboratory sits

within a larger matrix

at Winkhaus and

helps the company

achieve its vision

of guaranteeing its

customers’ success.

“Everyone in the business has measurements

against delivering that,” Andrew says. “That

could be from our operational team with accuracy

of picks and processes that are going to help

reduce lead times for our customers.

“And from a marketing point of view, we want

to provide content that doesn’t just tell our

product services and solution stories to our direct

customers.

“We want to help them with how they market

their solution.

“And if we create content, can it be used by our

customers’ customers, and can it be used by the

installer network with their users?”

Competitive edge

Andrew explains that engaging content is key

to helping educate the industry with upcoming

changes to legislations, such as Approved

Document Q of the Building Regulations (security

in dwellings), and the performance of fire doors

following the Grenfell fire.

“It’s helping our customers, helping their

competitive edge and maybe guaranteeing their

success,” he says. “And it dovetails neatly with

our technical services.

“People may assume our technical department

only answer the phone and reacting to queries,

but they are actually incredibly proactive.

“When customers adopt new products, our

technical team is on hand to help them set up the

production lines, establish accurate procedures,

such as ensuring the keeps and locks are aligned,

so customers are not having to return and make

adjustments on site in the future.

“And they play a critical role with the performance

of the fire door sets. With every bit of testing that

we do, the technical team is on hand to make

“With every bit of

testing that we do, the

technical team is on

hand to make sure our

customers get the best

results”

sure our customers get the best results.

“We can have four, sometimes five people

present at a single fire test.

“Yes, it’s a big investment from our point of view,

but it helps to fast track our customers to market

guaranteeing their success, which is what our

role should be.”

Contact Winkhaus:

01537 316000

enquiries@winkhaus.co.uk

www.winkhaus.co.uk


SUMMER 2025 T D + 7

Korniche

Multi-Award winning

Bifolding Door

Removable SPEEDBEAD allows

adjustment and remedial work

without damage

Pre-hung doors, no site assembly

required

Integral Uni-Blind glass options*

Trickle vent fitted to frame head,

no add on required

PAS24 security*

Standard single &

dual colours at no

extra cost

Premium hardware

to match including

Brushed Stainless steel

4500 x 2000

stock colour, unglazed,

delivered for only

£379*

PER LEAF +VAT

ADD

£56

GLASS

per sqm 2

Contact us for a Kwikquote today!

madefortrade.co

sales@madefortrade.co

01642 610799

2022

WINNER

Best Roofing System

or Product

Cortizo

Sliding Door

featuring KORNICHE

TECHNOLOGY

4000 x 2000 4 sash,

anthracite grey, unglazed,

delivered from only

Fast & simple glazing with the unique

patented KORNICHE SpeedBead

Delivery with glass & door -

Sash up to 2.5m direct to site

Double & triple glazing

Pre-assembled doors

Slim interlock

PAS24 Security*

10 year warranty

£509*

PER LEAF +VAT

GLAZED FROM ONLY

£612

PER LEAF

+VAT*

Get MORE

for LESS today!

FIRST ORDER

DISCOUNT!

* Discount applies to all trade customers and is applied to the first, single item purchase of a Korniche product or Cortizo 4700

Sliding Door | Kornich Bifold Door: price based on 5-5-0 configuration 4500 x 2000, stock colour, unglazed. | Cortizo Sliding Door:

price based on 4000 x 2000, 4 sash, anthracite grey, unglazed, no cill, no vents, no reinforcement. | PAS:24, only when fitted with

laminated glass classified under BS EN 356:2000 Class P1A. | Door and Glass prices include delivery, Uni-blind glass delivered

separately | Postcode restrictions apply. | Prices are correct at point of publishing and may be subject to change.

Brand Refresh

A NEW ERA FOR SOLIDOR

Kerb appeal plays an important role in defining a home’s personality. Whether a

customer is looking to sell and increase the value of their property or wanting to stay put

and feel houseproud, a front door says it all and provides a first impression.

Jonathan Brignall, sales director at Solidor, discusses the power of composite doors and

how Solidor’s brand transformation is appealing to the masses.

To mark Solidor’s 20 years in the industry,

a new look and feel to the brand was

exclusively revealed at this year’s Ideal

Home Show alongside a range of new colours.

Visitors were invited to cast a vote for the final

new colour to add to the range – a new shade of

pink to be launched later this year.

Research undertaken by YouGov found that a

large proportion of homeowners who had changed

their front door over the last two years relied on

their local installer to help choose their preferred

door. With that in mind, Solidor now encourages

the end-user to pause and reflect on their style

preferences. Are they proud to fit in with the rest

of their street or do they want to stand out and

make a statement?

‘I’m home’ feeling

As well as performing well operationally, a front

door needs to be welcoming and have that ‘I’m

home’ feeling. Every homeowner has a different

story that is unique to them and their home. That

story starts at the front door. A new door may not

be at the top of everybody’s ‘to do’ list – just 8%

of homeowners were planning on changing their

front door this year – however, it can make a big

impact for minimum cost compared with other

renovations such as a new kitchen or bathroom.

Front doors are also the backdrop for many key

life moments without us realising it. It’s the first

thing we open when moving into a new home and

a child’s first day at school often has the front

door as the go-to background. The perfect door

reflecting a homeowner’s personality can make

the ideal setting for any photograph and memory.

Installer support

For 20 years, Solidor has been proudly

manufacturing external composite doors in Britain

and supplying local fitters across the country to

install into the nation’s homes.

To support the network of local installers, Solidor

will be helping them to make the most of the

new brand and reach their customers with door

designs for every space and style.

A new Solidor website includes an interactive

door selector and integration with the door

designer program to make product discovery

seamless.

Installers can expect to receive assets including

new product and glass brochures for customers

who are ready to purchase a new door. A ‘coffee

table’ book will also be available which will

inspire customers at the very beginning of the

home renovation journey to help find their style.

Solidor together

Solidor will be helping installers

to make the most of the new brand,

and reach their customers with door

designs for every space and style.

It is important installers have faith in the product

that is being fitted and to know that for years to

come their customer will have a door that is still

looking good and performing as it should be.

‘Solidor Together’ has been launched which endusers

can sign up to after installation by their

local fitter. Upon registration, the homeowner

will be given initial advice about their door and

the ‘settling-in’ period as well as guidance on

door care and maintenance. Also included are


DOORS+

Visitors to the Ideal Home Show

were invited to cast a vote for

the final new colour to add to

the range – a new shade of pink

to be launched later this year.

2mm scratch-resistant skin which is made from

the same durable plastic as Lego. With a hidden

edge banding too, there are no gaps in colour,

providing a well-rounded and complete colour

finish. Security and thermal efficiency are also

non-negotiable, with a Solidor meeting latest

regulations and locking systems that give the

highest protection.

instructions for cleaning the door, glass and

hardware as well as lock cylinder care to help the

continuous operation of the door.

This expert advice and regular reminders to

undertake maintenance will help increase the

longevity of the door to ensure that houseproud

feeling doesn’t go away. It also provides installers

peace of mind that their customers are being

looked after and helps avoid return visits for

smaller issues.

Registered homeowners will also be sent

exclusive offers, year-round styling inspiration

and can request any replacement parts.

Standing out or fitting in

The door ranges from Solidor are made for every

style and every street in the country. With over 40

designs in 27 colours across the Traditional and

Italia collections, customers can configure a door

design that is unique to them and sets the stage

for their home’s first impression.

The Traditional range provides door styles that are

elegantly timeless and can suit period properties

and newbuilds. For customers wanting to blend

in with the crowd and feel a sense of belonging,

the Ludlow is Solidor’s most popular style of

composite door. However, with just a few tweaks

in design, homeowners can personalise their door

with a choice of hardware and glass designs. A

“For 20 years, Solidor

has been proudly

manufacturing external

composite doors in

Britain”

new dedicated glass brochure showcases options

for bevelled, coloured and textured glass in

various designs.

For the Italia range, Solidor has been inspired by

Italian designs and adds a touch of continental

style to doors. If the homeowner wants to stand

out from the crowd, a long bar handle and a bold

door colour, such as Tangerine, can really make a

statement. Arched doors can also provide a focal

point as well as French doors that really make a

grand entrance.

To complement a front door, side panels and

top boxes can be designed within the Traditional

and Italia collections. For customers wanting to

complete the look, back and stable doors can also

be made to order.

The new website provides inspiration, including

current best sellers, allowing customers to

design their dream door more quickly than

before. Whichever style is chosen, each Solidor

is made from a 44mm solid timber core with

Sustainability

While some Solidor designs might be inspired

from overseas, we’re proud to be a British

manufacturer. Customers are increasingly

becoming more aware of their impact on

the environment and so are we. By keeping

production close to home and using a network of

local installers, our carbon footprint is reduced.

The purpose-built Solidor factory in Stoke-on-

Trent opened in 2023 and was designed with

sustainability at its core. It achieved Planet Mark

certification by obtaining 15% lower carbon

emissions compared with the average UK factory.

Planet Mark is a sustainability certification

that requires the measurement and reduction

of whole-life carbon emissions, engagement of

the supply chain, and the inclusion of the local

community.

The Solidor factory has achieved this

accreditation by using a range of tactics both in

construction and operational planning. Features

include rainwater harvesting for toilets, a stateof-the-art

compressed air system to efficiently

operate machinery, daylight harvesting using

strategically placed skylights, and a building

management system to ensure that only the

energy that is needed is used. Nearly 100% of

waste avoids landfill.

Made to last

Solidor is entering a new era and we welcome

installers and homeowners alike to join us.

Homeowners who aspire to achieve that all

important ‘I’m home’ feeling can also find a door

that is designed to stand the test of time.

Contact Solidor:

www.solidor.co.uk


SUMMER 2025 T D + 11

THE

SOHO

COLLECTION

INNOVATION TO ELEVATE YOUR OFFERING

STEEL-STYLE MEETS UNPARALLELED THERMAL PERFORMANCE POWDERCOATED IN-HOUSE

MANUFACTURED IN THE UK HIGHLY DESIRABLE INDUSTRIAL DESIGN

GOLDEN TICKET

DISCOVERY DAY

THURSDAY 22 ND

MAY 2025 | 09:00AM

By attending, we will share the what and the why of the Origin

promise, and perhaps most importantly, show you how to take

advantage of it to take your business to new heights.

NEW SOHO WINDOW

NOW AVAILABLE

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OF HARDWARE

SLIMMEST

SIGHTLINES ON

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A trend-led revolution set to transform your business. Create an account today.

Call 0808 192 0015 or visit origin-global.com/partner-with-origin

Solid Core Door

We turned on the production line in

Doncaster in May 2024 and have had

an exciting year since the first doors left

the factory. The past 12 months really have flown

by, and we have made huge steps forward in

establishing Britdor to the market.

Britdor is our solid timber core door produced

in the UK, a dynamic the market has really

embraced. The solid core door is available in a

48mm or 44mm core, so it will fit any door on the

market. We can sell it on a distribution-only basis

to fabricators or manufactured in-house at our

Macclesfield site.

DOORS+

WHY SHOULD YOU BE

SELLING BRITDOR?

Are you aware of the benefits of DoorCo’s solid core door,

Britdor? Senior manufacturing manager Chris Mansfield,

who heads up the production of Britdor in Doncaster,

explains why it should be in your product portfolio.

Freedom to choose

One of the key points of difference against our

solid core counterparts is that Britdor isn’t sold

in a frame, meaning you have total freedom to

integrate the door with the other products in the

property. There’s nothing pre-set about Britdor.

You have total flexibility to choose whatever

frame, lock and hardware to suit your existing

product range or your customer’s choice.

Britdor’s solid timber core is finished with

ThermoPlastic skins which are available in 17

colours including white and stains. The range

offers a variety of different glazed and solid

designs, including traditional and contemporary

styles from our other ranges. We’ve created some

exclusive designs too, which bring another point

of difference to Britdor:

• Enzo is ultra-modern with a pre-engraved,

edge-to-edge line design and smooth Linksstyle

finish with solid or Augusta designs.

• Eaton, Knightsbridge and Tatton are more

traditional with classic retro styles that

feature pointed mouldings with in-depth

details giving a premium feel.

• Glenman, Gleneagles and St Mark are

contemporary 1930s with two long angular

panels.

A firm favourite

Britdor has quickly become a firm favourite in

the industry with many of our existing customers

adding the solid core brand to their portfolio.

We have continually reworked our production

Enzo is ultra-modern

with a pre-engraved,

edge-to-edge line design

and smooth Links-style

finish with solid or

Augusta designs.

“You have total

flexibility to choose

whatever frame, lock

and hardware to suit

your range or your

customer’s choice”

line in Doncaster over the last year to optimise

efficiency and ensure we have continued to

modify the product to ensure it fits our customers’

needs. It’s their feedback that shapes the

development roadmap for Britdor.

We’re now confident that our current team and

processes allow us to run our production line at

maximum capacity while minimising possibilities

of disturbance or downtime.

This means that we’re consistently delivering

Britdor how and when our customers need it. It’s

a great achievement, but we’re never satisfied

with ‘good enough’. We are keen to evolve the

brand and its offering.

Contact DoorCo:

trade.door-co.com/britdor


SOLID.

TIMBER.

CORE.

• Available in 44mm and 48mm core width.

• Prepping service available for both cores

Glazing range exclusive to 44mm.

• Available in 17 ThermoPlastic skin colours

including white and stains.

• Popular and exclusive designs available

• Suitable for use in any frame profile.

Find out more. Email: info@door-co.com I Call: 01625 428955 I Web: www.trade.door-co.com

Engineered Doors

DOORS+

A NEW ERA IN ENGINEERED DOORS

In a significant new partnership, RegaLead and Aluplast have combined their strengths

to offer an advanced Engineered Door that combines aesthetic appeal with innovative

technology, creating a product that has the potential to redefine the market.

We talk to RegaLead’s Guy Hubble and Aluplast’s Ian Cocken to get the details.

Over the years, RegaLead has broadened its

product range, supplying everything from

lead films to composite door components.

Customer interest in engineered PVC doors began

with requests for decorative glass but soon

expanded into panel options that mimic the look of

traditional timber doors.

“These innovations

allow PVC doors to

reinvent themselves”

By creating a suite of products that transform PVC

doors into timber or aluminium-look alternatives,

RegaLead is responding to a growing market trend

where installers and fabricators seek control over

door manufacturing.

“A key driver in this shift is the rise of highquality

foils that can give PVC doors a realistic

timber or aluminium appearance,” Guy Hubble,

joint managing director at RegaLead, says.

“These innovations allow PVC doors to reinvent

themselves, appealing to a wider audience.”

Convincing

Aluplast’s expertise in colour and foil finishes

complements RegaLead’s decorative focus,

according to Ian Cocken, director of sales

and marketing at Aluplast. Aluplast promotes

textured foil finishes, such as its Aludec and

Woodec ranges, which provide a matte look that

convincingly emulates timber or aluminium.

“The demand for visually appealing, durable doors

is there,” Ian says. “This partnership allows us to

offer PVC doors that look like wood or aluminium

but at a much more accessible price point. When

I show this to customers, they immediately see

the value, expressing interest in a product that’s

unique in the market.”

The collaboration is designed to make the

transition into engineered doors straightforward for

fabricators. RegaLead has created a package that

includes a range of components – decorative glass,

flat panels, and unique finishing options, including

raised and fielded panels and bolection mouldings

– which provide a classic timber look. Fabricators

simply provide their panel dimensions to RegaLead,

and the custom-sized components are delivered,

ready for assembly.

“The goal is to make it as simple as possible,” Guy

says. “All the fabricator needs to do is send the

panel or aperture size, and we supply everything

needed to create a beautiful, high-quality door.”

Ian highlighted that this streamlined approach

benefits fabricators who are eager to enter a new

market without the associated complexities.

“RegaLead has done the hard work in simplifying

the process, which means our fabricators can offer

engineered doors as easily as they would standard

PVC doors,” he says.

RegaLead has created a comprehensive marketing

package for installers, developing brochures,

software compatibility for visualisers, and other

tools to make the selling process straightforward.

“There are so many options available today that

we have to make it easy for installers to sell

engineered doors effectively,” Guy says. “We want

to make sure that our product isn’t just innovative

but also simple to communicate and market to end

consumers.”

For both companies, the partnership represents

a win-win: Aluplast’s profile systems enhance

RegaLead’s decorative components, while

RegaLead’s engineered doors open new

opportunities for Aluplast’s fabricators. Together,

they aim to offer installers a unique product with

significant margins.

“If you want to capture margin in this industry,

you need to offer something that you can’t find

anywhere else,” Ian says. “And that’s what we’re

doing with these engineered doors.”

Contact RegaLead:

www.regalead.com


ENGINEERED

DOOR

COMPONENTS

Decorative Glass

Panels

Bolection Mouldings

Decorative Mouldings

Raised and Field Panels

PVC DOORS

REIMAGINED

The ONLY Integrated

Solution For Engineered

PVC Doors

RegaLead Limited

Columbus House I Altrincham Road

Sharston I Manchester I M22 9AF

Telephone 0161 946 1164 I Fax 0161 946 1033

Email sales@regalead.co.uk I www.regalead.com

Patio Sliders

The home improvement market is constantly

evolving, with the style and specification of

windows and doors being overhauled year

after year. The expectations of homeowners have

also had a massive influence on window and door

fabrication – with modern trends calling for even

slimmer sightlines, more glass, maximum natural

light, and superior thermal efficiency.

While bifold doors are a popular choice for many,

we think sliding doors reign supreme. Here’s why

they need to be at the forefront of every installer’s

offering.

WHY A SLIDER SHOULD

BE INSTALLERS' GO-TO

PATIO OFFERING

While the market is flooded with lots of different doorset

options and specifications, Glideline’s managing director

Dave Pickering gives three reasons why sliding doors

should rank number one.

DOORS+

Increased margins, minimal callbacks

When it comes to choosing patio doors, priceconscious

homeowners often focus on aesthetics,

initial costs and thermal performance. But for

installers, long-term reliability and ease of

installation are just as critical, and sliding doors

offer a distinct advantage here.

Take our newly launched GS15 Sliding Door,

for example. Its ultra-slim 15mm sightlines,

hidden hardware, and custom finishes mean

homeowners have the glazing solution that

meets their design and specification aspirations.

However, its smart design, flush thresholds

and tighter tolerances allow for an accurate

installation, reducing the risk of errors and

callbacks.

Maximise efficiency

We all know time is money, so having products

that reduce delays and maximise the number of

installations installers can work through has a

huge impact on profit. Compared to other doorset

options, sliding doors are easier to fit – especially

when you’re dealing with larger openings.

With fewer profiles to handle, there’s no need for

intricate opening mechanisms. Instead, installers

can focus on getting jobs over the line, so they

can continue moving into the next project without

a hitch.

With decades of installer experience within the

team at Glideline, we know just how vital it is to

have high-performance doors in your portfolio.

Not only can installers sell with confidence, but

Glideline’s range offers U-values as low as 1.2W/m²K, PAS24 certification

available, multi-point locking mechanisms, and enhanced weather-proofing.

“Homeowners dig

deeper into security

credentials, thermal

performance,

durability, and more”

they will have the tools to improve efficiency on

every job, saving them valuable time and money.

Meet market demands

Homeowners are more informed than ever.

They no longer only want to know about colour

options, instead they dig deeper into security

credentials, thermal performance, durability,

and more. Superior aluminium sliding doors

aren’t just a design feature in this instance, they

give installers the opportunity to upsell a highperformance

solution that answers every question

about the homeowner’s investment – from longterm

energy savings to security benefits.

At Glideline, we’ve prioritised performance to

ensure that installers have a range of sliding

doors that align with homeowner expectations.

Our range, including the GS20 Sliding Door,

GS15 Sliding Door, GS25 Sliding Door and GS47

Sliding Door, offer U-values as low as 1.2W/m²K,

PAS24 certification available, multi-point locking

mechanisms, and enhanced weather-proofing,

helping installers to sell confidently to their

customers.

Contact Glideline:

www.glideline.com


Faster. Smarter. More Reliable.

No delays. No surprises. Just seamless service.

Faster Deliveries

Doors exactly when and where you need them

Rock-Solid Reliability

No stock headaches, no delays

Effortless Simplicity

Seamless ordering and project management

Discover the difference today

www.door-stop.co.uk

sales@door-stop.co.uk

01623 446336

NO-ONE MAKES AN ENTRANCE

LIKE A RHINO

Introducing our new, , range of

bonded aluminium entrance doors. Engineered

the perfect blend of UK made quality,

style, and all backed up with

our excellent customer support.

- U-Value of 1.0 W/m 2 k triple glazed

- Quality components and hardware

- Huge range of colours and finishes

- Competitive prices and lead-times

can the QR ode

or call 01843 446679

Smart Technology

Kubu sprang from the traps at the beginning

of 2025 with the launch of its new Pro

Sensor, which promises to improve the take

up of smart security technology in the home by

breaking down further barriers to entry.

It took two years to develop, in which time Kubu

worked closely with a few large fabricators with

the aim of putting sensors in every window and

door they make.

“Essentially, they’ll be the first fabricators in

the UK who are smart as standard,” Kubu’s

managing director Ryan Bromley tells editor

Nathan Bushell. “And that will flow through to the

installers and homeowners, across composite

doors, PVC windows, French doors, and

everything else they manufacture.”

THE NEXT BIG LEAP IN

SMART TECHNOLOGY

Kubu has been instrumental in driving smart technology

into homes via sensors on doors and windows, thanks

to the close relationships it forges with fabricators and

installers. This year the company unveiled new products

that promise to grow that market further.

Editor Nathan Bushell talked exclusively with managing

director Ryan Bromley and head of marketing and

technology Marc Henson to learn more.

Ryan singles out composite door manufacturer

Comp Door as an example.

“We sat down with them and we developed a

spec and a project brief to develop a door lock

that was integrated with smart technology as

standard, so they can elevate their offering,” Ryan

says. “This was not just to offer a composite door

like everybody else, but an intelligent door as

standard throughout their factory.

“It took us 18 months to two years to develop a

new range of Kubu sensors across a new protocol

that allows the fabricator to build the technology

in, but while giving the installer access to the

tech without needing to pay £80 for a smart hub.”

Common platform

This, Ryan explains, is key. Rather than requiring

further investment in a hub to link all the devices

together, the technology works on a common

platform, which means that the fabricators can fit

it, the installers can retail it, and the homeowner

can make the use of it, all for a few quid per

opening.

“The Kubu Pro Sensor is actually just one part of

the Kubu eco system,” Ryan says. “So, while we

are leading with the Pro Sensor, we’ve built a new

app, a new hub, and a new protocol.

“Installers can now buy sensors and build them

into their windows a lot more cost effectively. And

“Installers can now

offer a full house of

smart windows and

doors”

if a homeowner has a composite door that works

with Kubu, they can now go and kit out the entire

home with Kubu, and not just have it on the odd

one or two openings.

“It also gives the installer leverage, because they

can now offer a full house of smart windows and

doors instead of just one smart door or one smart

window. It just wraps the whole package together

for them.”

Kubu MD Ryan Bromley.

And the product is gaining traction in the industry,

with some big brands investing heavily in the

brand and the opportunities it offers.

“Selco are the largest builders merchants in the

country, and they’re all about offering something

completely different,” Ryan says. “So we worked

very closely with CWG to provide windows and

doors that could not only be upgraded to Smart,

but have it built in.


DOORS+

“As of February, all windows and doors in Selco’s

depots come from CWG with the sensor built in.

And it’ll be the same for their drop ship route in

the coming months.”

In another significant development, the new Pro

Sensor can pair with any type of hardware, and

on any type of window.

“We’ve developed it in a way that it can recognise

what type of window it’s on,” Ryan explains. “If I

fit the Pro Sensor to a VS, it knows it’s a VS. If I fit

it to a composite door, it knows it’s a composite

door, and that’s where the magic happens. It can

literally go anywhere, giving homeowners and

installers a complete differentiator.”

Kubu is supporting this new technology with

effective marketing tools, which includes TV

adverts on leading platforms.

“We reinvest 10% of our revenue back into

marketing for our Pro Installers to help them grow

leads,” Kubu’s head of marketing and technology

Marc Henson says. “We do that across a variety

of mediums, such as social, press, advertising,

etc.

“One of our Pro Installers, Droylsden Glass,

wanted to go down the Sky TV route. So, we

worked together with them and a media agency

to create a TV advert, which we then broadcast

across the Sky network to a highly targeted

audience within their geo location for 30 days.

“We’ve seen huge

increases in

clickthrough rates, and

conversion rates”

The ‘smart’ message is hitting

home with a new window and

door buying audience.

“We followed that up with retargeting across

social media and YouTube. It has been very

successful – they have obtained over £500,000

worth of business that we can attribute to the

adverts.”

New demographic

Marc explains that the highly targeted approach

to marketing is clearly working, but the ‘smart’

message is also hitting home with a new window

and door buying audience.

“The smart windows and doors message

“If a homeowner has a composite door that

works with Kubu, they can now go and kit

out the entire home with Kubu, and not just

have it on the odd one or two openings.

Kubu’s head of

marketing Marc Henson.

that we’ve been putting out is tapping into a

completely new demographic, and seems to be

opening doors – excuse the pun – that other

standard marketing just wasn’t hitting home,”

Marc says.

“We’ve seen vast reductions in cost-per-click.

We’ve seen huge increases in clickthrough rates,

and conversion rates – once we’ve got those

leads – seem to be higher as well.

“We’ve seen that across both the TV that we’ve

done with Droylsden and also through our paid

media that we’re doing with other installers such

as T&K.”

Kubu also makes ordering and selling sensors

easy, to make the process as seamless as

possible for all the parties involved.

“Some fabricators fit sensors as standard, and

there are others that just fit the hardware and the

installers fit them as standard,” Marc says. “But

we take the monkey off their back entirely.

“We will drop ship the sensors to their customers,

so all they need to do is take an order, send us

the survey, and we will then handle all of the hard

work and logistics for them.”

Contact Kubu:

www.getkubu.com



PVC Panel Doors

DOORS+

PVCU PANEL DOORS:

PAS24 AND STILL FIT AND FORGET

PVCU panel doors have been going through a revival with a range of new panel designs.

Now Hurst is redefining their market reach with a unique PAS24 option.

We talk to general manager Kevin Wheatman to find out more.

If you thought PVCU panels were a legacy

product, think again. Hurst has launched its

new Securicore PVCU panel, which offers

enhanced security as standard, plus the option to

manufacture and supply a fully PAS24 accredited

door.

Still offered at a competitive price point, energy

efficient, and still available as a ‘standard’

28mm door panel, Securicore gives fabricators

the option of manufacturing a PAS24 accredited

PVCU panel door.

General manager Kevin Wheatman said: “It’s not

unreasonable to expect that the requirement for

PAS24 in newbuild is likely to be extended into

home improvement and replacement sectors,

and given that PVCU panels still account for more

than 3,500 sales each week we wanted to ensure

we were able to retain this business.

“Identifying and developing a core that you

can’t cut through, while retaining a high level

of thermal performance and keeping the cost

point below a composite door is very difficult

to achieve, but we did and what we’ve got

completely revolutionises the market for PVCU

panel doors, positioning them as a direct and

credible alternative to other doors, across all

markets.”

Hurst began manufacturing PVCU panels in 1996,

and today produces more than 3,500 panels per

week, achieving an otif of above 99% for both

PVCU panel and composite door supply.

Research and development

Hurst started its R&D journey with the

development of a pilot 36mm panel with a 12mm

MDF and aluminium insert.

“Tested as a

complete doorset,

it fully complies

to PAS24 – that’s

unique to Hurst”

“It did what it needed to do but we weren’t happy

because of the compromise on cost, weight and

the size of the panel,” Kevin said. “So, we did

further research trialling different combinations of

plastics – we didn’t get the results we wanted.

“That was until we identified a PVCU compound

in a 4mm option that delivered on the cutthrough,

didn’t impact thermal efficiency, and

also meant that we could stay at a 28mm

thicknesses and not have to step up to 36mm.

“That combination also performed exceptionally

well on hard and soft impact tests. This includes

on a glazed door option which uses a specially

designed clip to locate the glazing panel. It

means that tested as a complete doorset, it fully

complies to PAS24 – that’s unique to Hurst.”

The new Securicore option is available in most

of Hurst’s panel door range including fully

Hurst’s general manager Kevin Wheatman.

glazed options. This includes seven newly

launched PVCU door panel styles, which offer a

contemporary composite style aesthetic.

U-values are as low as 1.3W/m2K in large glazed

panels, and even lower as solid panels, falling

comfortably within targets for newbuild and home

improvement.

“Securicore is exclusive to Hurst and unique

to our customers,” Kevin said. “Fabricators

can make a PAS24 PVCU panel doorset, and

installers can fit them, regardless of the enduse

application. That takes the story of PVCU

panels and flips it on its head by opening up

opportunities to upsell on security and to enter

new markets.”

Contact Hurst:

www.hurstdoors.co.uk


NEW

DOOR STYLES

As the UK’s leading PVC-U door panel manufacturer, we offer a high-quality

collection with diverse styles, colours, and glazing options. Now featuring

seven new contemporary designs, our range is available with Securicore

reinforcement - a proven PAS 24 compliant option which delivers enhanced

security without compromising on style.

Discover the latest styles today.

DOWNLOAD

OUR BROCHURE

Visit hurstdoors.co.uk

or call 01482 790790

Industry Developments

DOORS+

THREE KEY DEVELOPMENTS I'VE

SEEN IN 30 YEARS

Founded in June 1995 by Austin McGillian, and now led by son Asa McGillian, Silka,

and its parent company New World Developments, have seen significant change across

three decades. Here, Asa shares the shifts that stand out to him most.

As I reflect on 30 years in the industry,

it’s clear how much has changed – and

how quickly. From product innovation,

to shifting customer expectations and an

evolving competitive landscape, the pace of

transformation has been relentless.

But the three developments below have really

shaped my journey and, in many ways, the

direction of our business...

Shift from PVC to aluminium

When I joined the business straight out of school

in the mid-90s, we were manufacturing white

PVC door panels. That was the standard at the

time, and the market for PVC was booming. But

even then, we could see the limitations of what

was available – and the opportunity to offer

something better.

Over the years, we’ve seen huge advancements

in materials and thermal performance. Our

launch of a 70mm triple-rebated composite door

back in 2004 was a turning point, allowing us

to offer more security, insulation and durability

than traditional products. But perhaps the biggest

leap forward came with the creation of Silka, our

premium aluminium glazing system.

Silka represents three decades of knowledge

and innovation, distilled into a design-led,

futureproof range of aluminium windows, doors,

and rooflights. It’s our answer to a market that

demands sleek aesthetics without compromising

on energy efficiency or security – and it’s a proud

milestone in our story.

The disappearance of industry giants

One of the more sobering trends I’ve witnessed is

the fall of once-dominant names in our industry.

When I started, there were big players everyone

knew – companies that had built reputations over

decades. But as time’s gone on, many of them

have vanished.

We’ve seen the closure of long-standing names in

recent years, and countless others before them.

The biggest lesson I take from those situations

is: never stand still. If you’re not constantly

innovating – not just in your product but in your

operations, marketing, and customer service –

you risk being left behind.

It’s a reminder that legacy isn’t enough. You

must keep evolving, listening to your market

and adapting. That mindset has kept us moving

forward, even in tough times.

The rise of the educated customer

Perhaps the most exciting development has

been the growing knowledge and expectations

of homeowners. Today’s consumer doesn’t just

want a good-looking door or window, they want

to understand U-values, smart technology, and

long-term savings. We’re no longer just selling

to installers; we’re supporting them by helping

educate the end user.

That’s why Silka products are built with clarity,

performance and usability at their core – and

why we’re investing in tools like our online door

builder, visualisers and product guides to make

life easier for our trade partners.

After 30 years, I’m still excited by what’s ahead.

The opportunities are huge for those willing to

innovate, adapt and raise the bar, and that’s

exactly what we plan to keep doing.

Contact Silka:

silkawindows.com

Asa McGillian, MD, Silka.

“Legacy isn’t enough.

You must keep

evolving, listening

to your market and

adapting”


BEAUTIFUL BALANCED

BI-FOLDS WITH EXCEPTIONAL

ENERGY EFFICIENCY

- Configurations

up to seven

panes wide

- Integrated

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U-Values

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Available with up to

44mm triple glazing for

the ultimate thermal

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- Available in 12

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01709 915050 | sales@solarframe.co.uk

Digital Tools

DOORS+

DIGITAL SALES SUPPORT

Emplas’s new door configurator mobilises digital innovation to support the sales process

in the home. We talk to Emplas’s sales director Jody Vincent to find out more.

composite door market is mature

and highly competitive but with the

“The

right products and service, it still

presents excellent opportunities for installers,”

Jody Vincent, sales director at Emplas says.

“We’re helping our customers to target those

opportunities by building a highly flexible

composite door portfolio and giving them the tools

to convert them, including the launch of our new

door configurator.”

Exclusively available to Emplas customers,

its new online door designer tool supports the

retail sales process, allowing users to design a

new composite door from a range of styles and

finishes, including hardware and glass options.

“As part of the retail sale you’re able to bridge the

gap between what someone sees in a brochure

and the final specification that they choose,” Jody

says.

“The configurator does exactly what it says,

it shows the end user how their door will look

from door style, to glass options and hardware,

bringing new design flexibility to the sale and

making it a more consultative and higher value

process for the prospect.”

Three price points

Emplas’s range includes the new 44mm timber

cored Britdor Composite Door range, which joins

Emplas’s Original highly energy efficient foamcored

DoorCo offer, and the top of the range,

hybrid timber/foam core Gripcore composite –

giving installers the opportunity to sell at three

distinct price points.

All doors in the range are available with highperformance

Avantis multi-point lever or

autofiring locks, but they are also supplied ready

to work with Kubu Smart Security sensors.

Emplas has also upgraded the hardware options

“We’re helping our

customers to target

opportunities”

for its doors, introducing the Classic range from

Fab&Fix as standard across its PVCU, patio

and composite doors, which is available in a

range of popular finishes and comes with a

10-year guarantee against defects and weather

degradation.

The Ultion Sweet range from Brisant Secure is

also available as an optional upgrade, offering a

premium aesthetic and a 20-year anti-corrosion

guarantee.

Once a design has been finalised, the entire

specification is then automatically exported

digitally to Emplas for processing, improving

efficiencies while simultaneously enhancing

customer service.

“We know that we have to give installers access

to a broad range of high-quality doors, but we

also have to provide them with a competitive

edge,” Jody says.

“Our new configurator does that by supporting

installers when they’re with a homeowner. Users

can tailor a new composite door from a wide

range of styles and finishes, including hardware

and glass options.”

When the homeowner is happy with their

design, all an installer has to do is export the

specification digitally to Emplas, where it will

automatically be uploaded for manufacturing.

This removes extra paperwork, significantly

reduces the chance of errors, improves efficiency,

and raises customer service standards, the

company said.

The new door designer is the latest digital

initiative from Emplas that is designed to equip

home improvement companies with advanced,

user-friendly tools that simplify the day to day

running of a business, increasing productivity and

profitability.

This includes the new EVA CRM business

management tool which focuses every element

of an installation business into a single platform,

from lead generation to order tracking and

delivery to aftersales support.

Exclusively available to Emplas customers by

integrating directly with the Emplas EVA customer

portal, it provides real time insights into the

production process, and simplifies operational

management.

Contact Emplas:

01933 674880

info@emplas.co.uk

www.emplas.co.uk


Pioneer Trading Company Essex Ltd is the official distributor of Gerda steel and aluminium entrance doors, licensed to sell them through installers, property developers and construction

companies, or direct, throughout the UK. The Gerda steel and aluminium entrance door range has no connection to Gerda Security or Gerda Security Products.

Customer Choice

SOLIDOR, AND THEN SOME

Universal Trade Frames has brought its own twist to the Solidor composite door range,

creating even more choice for homeowners and more selling opportunities for installers.

Richard Hammond, sales director at Universal Trade Frames, tells us more.

As the UK’s largest independent

manufacturer of the Solidor composite

door range – with the exception of Solidor

itself – Shropshire-based Universal Trade Frames

fabricates 25-30 door sets in an average week.

Its extensive offering includes the complete

Solidor slab range, including the Traditional and

Italia Collections, with matching side panels,

stable doors, French doors and panic bar exit door

options also available.

“We’re still very

much in the age of

personalisation, and

many homeowners

want a front door that

reflects their individual

style and taste”

And when it comes to glass and hardware,

Universal Trade Frames has introduced additional

options for greater differentiation.

Extra details

“Our enhanced composite door proposition really

makes us stand out in terms of flexibility and

choice,” Richard Hammond, sales director at

Universal Trade Frames, says.

“The strength and quality of the Solidor slab is an

attractive proposition from the outset, and we’ve

embellished that with additional glass, hardware,

and colour options. It’s these extra details,

combined with an already sound product offering,

that help our customers to really stand out and

win more business as a result.”

Regarding security, homeowners can select either

the very latest Ultion Alps cylinder or the Yale

Platinum 3-star TS008 cylinder, both combining

with Secured by Design-approved Yale multipoint

locking or optional Winkhaus slam-shut systems

for enhanced protection.

To complement this, Universal supplies the

full range of Solidor furniture, with additional

premium options available from popular Regal

handle ranges — including the latest Knurled

finish — and Coastal Group, giving customers

even greater choice to personalise their door.

Richard Hammond, sales director at Universal Trade Frames.

Universal Trade Frames provides the complete

Solidor glass range and accommodates bespoke

glass designs and customised door colours.

Professional spraying to any RAL colour is

available through an expert third-party partner,

with a 10-year guarantee on all sprayed finishes.

Standard colours include classic Cream and

Anthracite Grey, as well as vibrant shades like

Tangerine and Peacock Blue.

“We’re still very much in the age of

personalisation,” Richard says, “and many

homeowners want a front door that reflects their

individual style and taste. Bespoke hardware,

glass and colour can all help to achieve this, and

that’s why we see value in providing these things,

on top of the standard Solidor offer.”

Universal can match the Spectus outer frame

to the rest of the house. Available in both ovolo

and chamfered options, this gives Universal the

flexibility to match the door set to its window

offer, which includes the Spectus Vertical Sliding

Window and the Epwin Flush Casement.

“Our Solidor composite door offer is one of the

cornerstones of our premium product range,

which also includes the complete Residence

Collection including R9, R7, R2 and the RD

range,” Richard says. “It’s the little things that

can make a big difference when it comes to

winning sales, and that’s why our added extras,

in terms of colour, glass and hardware choice,

really matter.”

Contact Universal Trade Frames:

01743 442244

info@utfl.co.uk

www.utfl.co.uk


Updates

DOORS+

GERDA DOORS EXPANDS INTO WALES WITH SAPPHIRE

Sapphire director Shaun Matthews.

“In terms of features, it

sells itself”

Gerda doors UK distributor Pioneer Trading

Company and Carmarthenshire-based

Sapphire Windows have joined forces to start

installing the Gerda steel and aluminium door

range into homes across south Wales.

This agreement is the result of a decision by

Sapphire to incorporate a premium aluminium

door product into its range to target the growing

number of customers looking to invest that little

bit more in a quality product, the company said.

“The Gerda door range impressed us from the

outset,” Sapphire director Shaun Matthews said.

“In terms of features, it sells itself – the

nine bolt security, the impressive U-values, its

strength and solidity – anyone who comes into

the showroom specifically to take a look are

immediately impressed by its performance and

functionality.

“It’s a much-needed addition to our existing

range of front door offerings.”

Sapphire Windows currently has a Gerda door

installed in its Ammanford showroom and will

be installing a second in its soon to be open

showroom in Milford Haven.

The company is noticing a definite shift in

interest from PVCU to aluminium and sees the

addition of Gerda as a key element of its plans for

future growth.

“While PVCU will always be a core element to

the business, the awareness of the quality of

aluminium in windows and doors is definitely

growing,” Shaun said.

“Taking on the Gerda range is key to positioning

Sapphire ahead of our own local competition in

being able to fulfil this expanding niche.”

Pioneer Gerda’s managing director Danny

Williams said: “The importance of a showroom

setting for the Gerda door cannot be understated.

While the drive for online sales of cheaper doors

can seem quicker and easier, it can end up

costing more in remedial visits for the installer.

Buying a Gerda becomes an experience for

the homeowner, with a visit to the showroom,

hands-on appreciation of the smooth and sleek

heaviness of the door, which feeds into the overall

understanding of the door’s superiority to its

composite competitors.” www.gerdadoors.co.uk

INDUSTRY LOCK CYCLE TEST SHATTERED

Ultion 3 Star Plus with Alps has smashed through 750,000 cycles at

an accredited test house, demonstrating an extraordinary level of

durability.

While the intention is not to create locks that operate seven times a

day for 293 years, Ultion wants to create the best lock, both in terms

of protection and build quality, the company said. In the lock industry,

100,000 cycles is considered exceptional.

“Locks are a frontline defence against intruders, and failure is not an

Alps protects against all known

break-in methods, including thermal

manipulation and twist attacks.

option,” the company said. “Ultion Alps has proven its incredible build

quality, ensuring long-term reliability and peace of mind. This level of

endurance goes far beyond standard requirements, giving homeowners

confidence in their protection and assurance to the trade that they can fit

and forget.”

Alps protects against all known break-in methods, including thermal

manipulation and twist attacks as well as being the only technology to

pass the Sold Secure Diamond 2024 security test, the company said.

One of its features is its patented SnapStop. In the event of a snapping

attack, SnapStop is triggered, preventing access and manipulation of the

core. This means even after an attack, the Ultion 3 Star Plus with Alps

keeps protecting the home.

“Hitting 750,000 cycles is a massive achievement, but what really

matters is what it means for people using our locks,” Alex Dutton, sales

director at Ultion, said. “Homeowners get the confidence that their security

won’t fail them, and the trade knows they are fitting something built to

last.”

The Ultion 3 Star Plus with Alps durability ensures fewer replacements,

better customer trust, and an unrivalled security offering, the company

said.

www.ultion-lock.co.uk/ultion-alps



Open Plan Living

BROKEN-PLAN BENEFITS

Sternfenster is encouraging its installer partners to take advantage of the consumer

appetite for broken-plan living with the ID30 Internal Door. We find out more...

Open-plan living remains popular among

consumers but with many households

accommodating home working, as well as

multi-generational occupants, the requirement for

space separation is also increasingly in demand.

Broken-plan lay-outs involve the creation of

distinctive ‘zones’ throughout the home to subtly

distinguish each area, without losing all the

benefits of an open-plan space.

Openness

“While open-plan spaces are great social

spaces that create the light, bright environment

that most of us crave, they’re not always the

most practical,” Nathan Court, sales director at

Sternfenster, says.

“The way we live and use our homes has

evolved, and if you have various members of the

household all trying to work, relax or play in the

same area, problems can arise.

“Our ID30 Internal Door and fixed glazing

system can provide the perfect remedy to the

juxtaposition of the need to close areas off, while

maintaining openness. It delivers an element

of privacy, without losing that bright, airy and

spacious feel that homeowners crave. It really is

the best of both worlds.”

ID30 INTERNAL

DOOR AND FIXED

GLAZING SYSTEM

• Creates bespoke interior partitions,

dividers, or glass walls

• Hinged, pivot or sliding configurations

• Can achieve both heritage and

contemporary aesthetics

• Suitable for domestic or commercial

applications

Sternfenster’s ID30 Internal Door and fixed

glazing system creates bespoke interior partitions,

dividers, or glass walls. This separates spaces,

while maintaining the visibility, open feel and allimportant

natural light afforded by an open-plan

aesthetic.

“There are endless

possibilities for

installers”

Using just one door profile for a consistent design

and maximum functionality, the ID30 system

allows for hinged, pivot, or sliding configurations,

providing easy access between rooms.

With a slimline aesthetic that is well-suited to

both heritage and contemporary looks – including

the popular art deco industrial style – the system

can create separation between kitchen, living and

dining areas, and is also perfect for commercial

applications such as offices and studios.

“The versatility of the ID30 means there are

endless possibilities for installers to meet their

customer’s bespoke design requirements,”

Nathan says. “It also enables installers to cross

over into the home interiors market, using fitting

skills you already have. It’s a great opportunity to

broaden your horizons in terms of your business

offering.

“Summer’s on its way, and I’d encourage all

our installer partners to take advantage of the

consumer appetite for lighter, brighter spaces

with the ID30 Internal Door. You can rest assured

we’ll provide all the support you need to tap into

this ongoing trend for broken-plan living.”

Support for Sternfenster installers includes

EasyAdmin+, its newly released cloud-based

business management system

Designed to help businesses streamline the

entire sales process, EasyAdmin+ provides

instant access to Sternfenster’s CGI Showroom

and online brochures, allowing installers to

demonstrate the aesthetics and performance

benefits of Sternfenster products such as the

ID30, on-the-go, in front of the customer.

Generating quotes at the touch of a button,

EasyAdmin+ will convert the quote into an order

once the job is won, which is then automatically

programmed into Sternfenster’s manufacturing

software for production.

“Versatile products, like the ID30, that tap into

current trends, combined with sales tools like

EasyAdmin+ are perfect examples of how we

are continually working to make life easier for our

installer partners,” adds Nathan.

“If you want to maximise profits and give your

business the best chance for success this year,

we’ve got everything you need,” he concludes.

Contact Sternfenster:

01522 512525

sales@sternfenster.co.uk

www.sternfenster.com


Updates

ERA ANNOUNCES NEW FAB&FIX LETTERPLATES

ERA has launched two new versions of its

TS008 letterplates into its Fab&Fix Heritage

and Architectural ranges, following the

success of its Fab&Fix Nu Mail Shield TS008

Letterplate.

This means that ERA now offers the largest

range of TS008 letterplates available on the

market to date, the company said.

The inward opening designs join the outward

opening Nu Mail Shield TS008 Letterplate, which

are all purposefully designed to prevent access

via fishing or reaching.

When used with both internal and external

letterplate sections, the letterplate designs

are independently certified to the TS008:2022

security standard for doors.

In protection mode, the inside flap of the design

is angled to shield against potential intruders

attempting to ‘fish’ through the door, protecting

the door handle, cylinder and belongings inside

the home.

All TS008 letterplate designs have been

created to meet the latest PAS 24 standard for a

compliant door set. All ERA’s TS008 letterplates

have passed the flap cycle test to 20,000

cycles, and also meet the corrosion resistance

requirements of BS EN 1670, providing enhanced

weather performance that delivers long lasting

protection.

Suitable for use on 44mm-70mm thick timber

and composite doors, the letterplates offer clear

access for postal items, with an internal flap

carefully designed to manoeuvre post into the

home, while preventing any access to keys with

a hook.

Like the Nu Mail Shield TS008 Letterplate, both

DOORS+

new versions have a flap that is restricted to

40° to protect the property within, automatically

closing when not in use to prevent damage to

interior walls. With a projection of just 34mm,

both styles provide a slimline aesthetic to the

internal face of the door.

The Heritage Shield, designed in a traditional

style, and the Architectural Shield, designed in a

contemporary aesthetic, are both fully weather

sealed with internal brushes and a rubber gasket

for enhanced weather performance. There are

no external fixings, preventing the removal of the

outer frame from the door.

All TS008 letterplates in the Fab&Fix range are

available in a range of finishes and are supplied

separately to suit most interior and exterior door

styles. Both internal and external sections can be

mixed and matched in any combination.

All ERA TS008 letterplates are supplied with

a 10-year mechanical guarantee from the

date the parts are purchased, and the Nu Mail

Shield TS008 Letterplate has received Certifire

accreditation.

www.eraeverywhere.com

A PLUS ALUMINIUM EXPANDS

SHOWROOM WITH NEW DOORS

Signature Carnaby.

A Plus Aluminium has expanded its

showroom by adding two aluminium

entrance doors from system supplier Smart.

Based at the company’s headquarters in

Watford, the showroom now features a Carnaby

aluminium composite door from Smart’s

Signature Door range, in Steel Blue, and a

Sherborne from the Designer Door collection

finished in Anthracite Grey.

Installed by trade partner KMC Windows, the

doors are fully-functioning and demonstrate

performance, ergonomics, security, and

aesthetics.

Fitted with different handles, visitors to the

showroom can appreciate the wide range of

hardware available. The Signature Carnaby has

an ergonomic handle in stainless steel and the

Designer Sherborne boasts a long external pull

handle also in stainless steel.

The Designer Door range is known for its

high-performance, high-quality, and highsecurity

characteristics thanks to a 10-point

locking system. The door panel is also tested to

PAS24:2022 Enhanced Security Performance.

The Signature Carnaby is glazed with a satin

triple glazed laminated glass unit. PAS24

security laminated glass units are also available

alongside an array of glass designs to suit

modern and traditional door styles, all options

are thermally efficient.

Both doors are listed on the company’s online

Door Builder, which is designed for use on

desktop, mobile, and tablets. Designs can be

shared with friends and family, and on social

media. A unique link allows users to review,

share and edit the design at a later date. The

design can also be submitted for a quote.

www.aplusaluminium.co.uk



British Manufacturing

DOORS+

CELEBRATING SIX MONTHS

OF THE INDEX BI-FOLD

Sheerline’s technical manager Ben Hartshorn

reflects on six months of the

Index Bi-Fold System.

“We source and extrude our

aluminium in the UK, and

powder-coat it in-house”

The launch of Index wasn’t simply to add a

nice new product to the Sheerline range,

it was a call to action: to support British

manufacturing. That’s why the context in which

the system was developed is so important.

In this article, we’ll cover the background, the

features and benefits, and who it’s helping.

The context

Back when Index was launched, there was a

wave of low-quality, imported bi-folds flooding

the UK market – the impact of which we will likely

not know until homeowners start complaining

about the quality and asking why things aren’t

working as they should be.

There have already been some unfamiliar bi-folds

popping up on social media forums that have

been labelled imports, with no clear course of

action to correct the issues described. How can

you access tech support from a company when

you don’t know where they’re based?

As a champion of UK-based manufacturing, we

source our aluminium in the UK, extrude our

aluminium, and powder-coat it in-house, and our

drivers deliver nationally. Everything is made in

the UK, enabling us to wave the Made in Britain

flag proudly.

Index was launched to alleviate the issues

associated with cheap imports while providing

a cost-effective alternative. Everything, from

manufacturing to ordering, has been streamlined.

It’s available in stillage quantities, with one sash

style, and in three standard colours.

While this covers 85% of orders, the Prestige

Bi-Fold is waiting in the wings for those who want

more bespoke options.

The Index advantage

Designed to maximise efficiency, Index combines

tried and tested innovation, such as Sheerline’s

patented corner cleats to lock in quality and

strength, and a streamlined offering, resulting in

stillage quantities being available on Sheerline’s

standard five-day lead times.

With double glazing, it provides high-performance

thermal efficiency with a U-value of 1.4W/m2K,

and with triple glazing a U-value of 1.0W/m2K.

A single roller has been used within the design

to eliminate the need for a dummy or floating

mullion.

In turn, this creates slimmer, more balanced

sightlines. For instance, Index offers sightlines

for the outerframe/sash of 108mm and 134mm

sash/sash. Aside from Sheerline’s three most

popular colours, other colours and woodgrain

foiling are also available as a special order.

But it’s not just fabricators who benefit. For

installers, there are pre-gasketed clip-in beads

including our newly launched Fast Connect Hybrid

Bead, which makes glazing and deglazing (when

required) as quick as possible.

It’s fully compatible with multiple hardware

suppliers and all Sheerline’s ancillaries. This

reduces stockholding, saving fabricators money

and storage space.

Who it’s helping

Index supports customers with high volume

retail and contract work. It’s ideal for newbuild

developments where high-volume quality

across the site is key. But it’s not just about the

aesthetics.

It easily meets the requirements of Part L,

making it the obvious choice for specifiers. And

it’s popular with homeowners, being featured in

garden rooms and renovations.

Ultimately, Index offers something for everyone:

homeowners achieve refined architectural

aesthetics thanks to the super slim sightlines;

fabricators save money by ordering in stillage

quantities; and installers get an aluminium

bi-fold that’s easy to install and features

Sheerline’s latest bead technology.

Contact Sheerline:

01332 978 000

info@sheerline.com


BI-FOLD

Promotional Support

DOORS+

ENDURANCE DOORS BUILDS ON TV

AD'S LEAD GENERATION SUCCESS

Endurance Doors explains how it is investing in the success of its installer partners.

Following the launch of its first ever TV advert

in Q4 2024, Endurance Doors is extending

the campaign, increasing both the ad’s

frequency and its geographical coverage.

“Through sustained, considered and highly

targeted marketing, Endurance Doors has become

a well-recognised and respected consumer

brand,” sales and marketing director Scott Foster

said.

“Evolving our activity to include TV advertising

was a natural extension of those efforts and has

proven to be an auspicious choice.

“We initially tested the ad in a specific area

to gauge its effectiveness and it led to a 30%

increase in sales.

“We are now upping our investment to give the

ad greater UK-wide exposure and to ensure even

more installer partners can reap its benefits.”

Developed as part of the business’s ‘Together, We

Grow’ marketing campaign, the Endurance Doors

TV ad is airing on Sky using the broadcaster’s

AdSmart platform.

“We are now upping

our investment to give

the ad greater UK-wide

exposure”

This enables Endurance to precisely target

specific viewer demographics and those people

most likely to be interested in buying its products.

The advert is shot across three locations, each

featuring a stylish home with a different door

from the manufacturer’s extensive range.

As well as outlining the characteristics, benefits

and design freedom offered by Endurance

products, the advert also explores the emotional

connection between consumers and their front

doors.

As the entrance to homes, front doors are a

portal to a place of comfort, security and where

memories are made, the company said.

This focus on developing products that deliver in

every way – including on an aesthetic, emotional

and functional level – is reflective of Endurance’s

brand values.

“As a business, Endurance Doors has always

recognised that our success and that of our

installer partners is intertwined,” Scott said.

“That’s why we launched the ‘Together, We Grow’

campaign because it epitomises the nature of

our relationship. It’s also why we continue to

look for new ways to help our installers with their

marketing and lead generation.

“Our extended TV ad campaign adds to a far

wider programme of activity that includes

help with digital and social media marketing,

showroom support and the cultivation of an online

reputation that includes almost 3,000 reviews

on Trustpilot, of which nearly 90% award us a

maximum five out of five stars.”

Contact Endurance Doors:

endurancedoors.co.uk


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www.garrardwindows.co.uk

Total Doors+ Summer 2025

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