ISSUE 17

THE MAGAZINE OF THE MOBILE ECOSYSTEM FORUM

APRIL 2025 | ISSUE NO. 17

MEF PODCAST

BATTLE FOR

CONNECTIVITY:

SATELLITE, CELLULAR

TO CONVERGE, COSTS

TO DROP IN 2-3 YEARS –

IRIDIUM CEO

MEF EVENTS

FROM THE

LAST QUARTER:

HONOLULU, KUALA LUMPUR,

BARCELONA & MORE

MEF WEBINAR

HOW NEW FRAUD

PREVENTION REGISTRY

ADDRESSES A COSTLY

INDUSTRY BLIND-SPOT

INTERVIEW

MARC HALBFINGER

THE FUTURE OF WHOLESALE TELECOM

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C N T E N T S

4 - A MESSAGE FROM THE CEO

7- MEMBER UPDATE

9 - NEW MEMBERS

14 - EVENTS

15 - MEF MEET-UP HONOLULU

17 - MEF LEADERSHIP FORUM APAC

19 - MEF GLOBAL FORUM

21- MEF 25 YEARS CELEBRATION

22 - MEF PARTY

23 - MEFFYS

25 - FUTURE OF MOBILE

27 - MEF CONNECTS

CONNECTIVITY & WHOLESALE

28 - MEF LEADERSHIP FORUM

AMERICAS

31 - UPCOMING EVENTS

37 - ROADMAP 2025

39 - MEF WEBINAR

44 - MEF INTEREST GROUP

53 - MEF PODCAST

56 - MEF RADIO

57 - MEF DATA & MEF DATA+

61 - INSIGHTS

10 - THE FUTURE OF

WHOLESALE TELECOM

MARC HALBFINGER

62 - MEF REPORTS

65 - MEF BLOG

76 - INITIATIVES

77 - ANTI-SMISHING – SMS PROTECTION

REGISTRIES

78 - ABOUT MEF

As we step into 2025, Issue 17 of the MEF Quarterly Magazine marks a significant milestone—the

25th anniversary of the Mobile Ecosystem Forum (MEF) and the 250th member of our association.

But you will notice from our magazine, we are not stopping on the past, we are looking at the

future.

MEF Events & Global Engagement

MEF continues to strengthen its presence across key global markets. The MEF flagship event in

Barcelona remains a cornerstone of industry engagement. We would like to welcome the over

1,400 members and guests who come to our event. At PTC 2025 in Hawaii, discussions focused on

wholesale telecom trends and security challenges, while forums in Kuala Lumpur and Cape Town

explored topics such as connectivity, fraud prevention, and RCS adoption. Looking ahead, the MEF

Leadership Forum in the USA and India will spotlight the future of messaging, wholesale, and

telecom in some of the largest markets in the world.

Industry Trends & Reports

This issue highlights some of the most pressing industry developments:

Messaging & AI – The growing role of AI, RCS, and CPaaS is reshaping business messaging,

offering enterprises new ways to engage customers.

Network APIs & Authentication – With network APIs gaining traction, there’s a debate over

whether they will eventually replace SMS for authentication.

Satellite & Mobile Convergence – The increasing integration of LEO satellites into mobile

networks is set to impact wholesale business models.

Exclusive Interviews & Thought Leadership

This edition features exclusive insights from industry leaders:

Marc Halbfinger (Former CEO, Console Connect) shares his perspective on the future of

wholesale telecom and emerging business models.

M O B I L E E C O S Y S T E M F O R U M | 4

MEF Data & Market Insights

The latest MEF Data+ report provides a comprehensive analysis of mobile trends, messaging

volumes, and market share shifts. Key findings include:

RCS Expansion – Apple added 125 million users to RCS reach in 2024, signalling the growing

adoption of rich messaging.

Customer Experience Trends – AI-driven personalisation, omnichannel engagement, and digital

identity verification are shaping the future of enterprise communications.

Enjoy our quarterly MEF Magazine!

DARIO BETTI CEO


JOIN MEF

ACCELERATING YOUR

MOBILE OPPORTUNITIES


ISSUE 17

MEF

QUARTERLY

MAGAZINE

MEMBERS

M E M B E R S | 7

MEMBERS UPDATE

Dear Members,

It was wonderful to see so many of you in Barcelona!

Thank you to all the members who supported our activities:

Bandwidth, BICS, Enea, netnumber, Proofpoint, Sam Media, Shush, Sinch, TCR, Volt, Xconnect.

Thank you to the speakers and attendees! We hope you enjoyed your participation. If you missed any of the sessions,

please see our On Demand page.

Congratulations to the Meffys Winners and all the Finalists - check if you have been caught on camera!

And thank you to all members who took their time to vote in the Board Elections – over 51% of eligible members voted.

Thank you to all Candidates and Congratulations to the elected Directors.

th

In Barcelona, we have also celebrated MEF’s 25 Anniversary and you can download a booklet showing our 25-year

history.

th

We have closed March with MEF CONNECTS Connectivity & Wholesale which took place online on the 25 March. This

was your chance to gain exclusive insights into the roaming evolution, wholesale data monetization, fraud prevention

and the technologies redefining global connectivity.

In April, we’d love to host you in Miami and Delhi:

1

st

April - MEF Leadership Forum Americas and MEF Meet-Up Miami - learn from leading voices in telecom,

messaging, and digital transformation; connect with peers, partners, and industry influencers throughout the day.

14

th

April - MEF Meet-Up Delhi and 15

th

April MEF Leadership Forum India in partnership with GTS - Join us to

explore the key drivers shaping India’s booming mobile landscape. Themes include: Messaging, Wholesale, and the

Future of Telecom in India.

In other updates:

Check out the new reports:

Customer Experience Trends Report 2024-2025

Tiktok Whitepaper

Kick off meeting of the North America Regional Interest Group (NA RIG) took place today the 20

th

March at 12:00

PM EST / 9:00 AM PST- Contact Paul Ruppert to get involved.

Meeting room at ITW - MEF is offering MEF members the use of a meeting room at ITW. The Booking system will

be managed by Martica to avoid any clashes. This offer is restricted to a maximum of 4 members (as a trial).

Please contact Martica ASAP for costs and info.

Please interact with our Member Survey's on Preserving the SMS channel, and please pass onto any businesses to

complete the Brand Survey on Rich Messaging

Tune in to listen to MEF Radio and Podcasts

Get to know a fellow new member: 5 minutes with... Gamma

EWA PEPPITT

GLOBAL MEMBER MANAGER

M E M B E R S | 8

NEW MEMBERS

A warm welcome to the members who have recently joined MEF.

You can see their profiles on our website, and you will have the opportunity to

meet them via the Working Groups and upcoming events.

M E M B E R S | 9

ISSUE 17

MEF

QUARTERLY

MAGAZINE

INTERVIEW

I N T E R V I E W | 1 0

The Future of Wholesale Telecom: A

Conversation with Marc Halbfinger

As the telecom landscape undergoes a seismic transformation, industry leaders are redefining

traditional models and pioneering new paths forward. We sat down with Marc Halbfinger to

explore how the wholesale telecom sector is evolving and where it’s headed next. This interview

is based on his keynote presentation and fireside chat during the MEF CONNECTS Connectivity

and Wholesale event on March 25.

Marc, your keynote traced the evolution of the mobile ecosystem from the early

analog days to today's digital landscape. What do you see as the key inflection points

in that journey?

If we look back, there are a few major shifts that have fundamentally reshaped how mobile

services operate and how value is delivered. We began with analog voice—very limited

interoperability and access. GSM and early digital standards introduced messaging and roaming,

laying the foundation for global mobile communications. The arrival of 3G and then 4G launched

the data-centric era, enabling app ecosystems, video, IoT, and much more. But what really

changed the game was the shift from operator-driven service

delivery to platform-based models. Apple, Google, WeChat,

Harmony—they created independent ecosystems that sit on

top of the networks. That disrupted the traditional wholesale

model. And now with 5G and looking ahead to 6G, we’re in

an even more complex space—private networks, edge

computing, AI, and quantum computing are all intersecting

with mobile. Importantly, the tools of commercial settlement

were written well for the 1G/2G era and even 3G. But those

tools are perhaps not well designed for the 4/5/6G era.

You spoke about the growing role of geopolitics in

shaping telecom strategy. Can you elaborate

on what that means for operators and their

go-to-market approach?

Yes, geopolitics has become inseparable from

technology planning. In the 1990s, the focus was on

liberalization, globalization, and harmonization.

Today, we’re dealing with issues that require greater

jurisdictional oversight. Data sovereignty,

digital nationalism, and national security priorities

are driving regulatory divergence. We see different

approaches from the U.S., Europe, and China—each

with their own take on privacy, AI, 5G, and beyond.

I N T E R V I E W | 1 1

For service providers, this means we need new models that are compliant, localized, and

transparent. Data is not just a resource—it's the new means of production. And every jurisdiction

wants a say in how it’s managed, stored, and monetized. Navigating this complexity while

maintaining user trust is now core to the business model.

One of the big themes in your talk was about collaboration and interoperability.

Where is the wholesale sector falling short?

We’ve been slow to evolve. Wholesale models still largely reflect bilateral structures set up for

voice roaming decades ago. They don’t account for the multidimensional flow of data across cloud,

application, device, and network layers. We need to move beyond two-dimensional settlement

systems. Distributed ledger technologies, for instance, could enable transparent, multi-party

settlement. But that requires industry-wide collaboration. We need frameworks that support

seamless data flows, trust between counterparties, and efficient monetization. There’s no modern

equivalent yet of IS-41 for today's ecosystem—and that is perhaps our most urgent challenge.

What mindset and organizational changes are needed for operators to remain

relevant in this shifting environment?

The leadership mindset needs to be one of radical openness and humility. You have to recognize

that legacy models were built for a different era. Today, technology has to lead. Automation, API

exposure, dynamic orchestration—these aren’t add-ons, they’re foundational. And all these will now

be built with AI. Organizationally, we need to be less hierarchical and more adaptive. Train middle

management, not just executives. Clarify the mission, and build internal teams that understand

and can act on fast-moving technological trends. And yes, there will be resistance. Transformation

is psychological as much as operational. But it's the only path forward.

With so much change, where are the real opportunities for innovation and

leadership?

They lie at the intersection of data, trust, and automation. If we can figure out how to expose

network functionality in a programmable, secure, and monetizable way—especially through APIs

and intelligent orchestration—we unlock new value. AI and GenAI will reshape the user interface and

backend service delivery. Personalization at the consumer level and deep automation in enterprise

use cases will become the norm. But the challenge is that our commercial frameworks will also

need to catch up. We need new ways to measure, price, and settle value across fragmented

ecosystems.

Finally, if you could leave industry leaders with one message, what would it be?

MH: Embrace change. That sounds simple, but it's not. It means engaging seriously with regulation,

with new technology, and with new commercial logic. It means designing for interoperability and

transparency. And most of all, it means leading your organization—at every level—through a

mindset shift. Change is coming whether you're ready or not. The only question is whether you’re

shaping the future or being dragged into it.

I N T E R V I E W | 1 2

Marc Halbfinger's keynote and fireside chat offered a deeply insightful and forward-looking

view of the wholesale telecom sector.

You can watch the complete session from MEF CONNECTS Connectivity and Wholesale at

the following link HERE

Marc Halbfinger

Member of The Board

OCOLO & EXELERA

I N T E R V I E W | 1 3

ISSUE 17

MEF

QUARTERLY

MAGAZINE

EVENTS

E V E N T S | 1 4

MEF Programme Lead for Connectivity & Wholesale Isabelle Paradis shares an overview of MEF’s

presence in Hawaii for PTC where Members and guests gathered to discuss the issues facing the

mobile ecosystem in the region and beyond.

The breathtaking beauty of Hawaii served as the perfect backdrop for PTC 2025, where the

Mobile Ecosystem Forum (MEF) delivered a series of unforgettable panel discussions and an

energetic meet-up. Packed venues, lively debates, and groundbreaking ideas defined the

discussion, as industry leaders gathered to share insights and chart the future of the mobile

ecosystem.

READ MORE THE ARTICLE HERE

Supported by

E V E N T S | 1 5

E V E N T S | 1 6

MEF’s Program Director for DCB Content & Advertising, Anzelle Robertson shares an

overview of the recent MEF Leadership Forum Asia Pacific in Kuala Lumpur, where

Members and guests gathered to discuss cutting-edge trends, challenges, and

opportunities in the region’s rapidly evolving mobile-first economy.

On 23 January 2025, the MEF Leadership Forum Asia Pacific brought together

industry leaders, innovators, and experts for an action-packed day of knowledge

sharing, collaboration, and strategies shaping the future of the mobile and digital

ecosystem. Hosted at Sam Media’s stunning office near KLCC Park.

READ MORE THE ARTICLE HERE

Supported by:

E V E N T S | 1 7

E V E N T S | 1 8

CASA LLOTJA DE MAR

MARCH 2ND - 3RD

MEF once again brought two days of insightful, thought-provoking content within its Global Forum,

bringing together the world’s top industry leaders and visionaries for unparalleled discussions,

insights, and networking opportunities. Sunday’s sessions dive into Content & Advertising,

Payments & Commerce, Identity & Data, Connectivity & Wholesale, and Omnichannel strategies.

On Day 2, the focus shifted to MEF Data, Antifraud, Mobile Evolution, Enterprise Communication,

RCS, and Omnichannel Customer Experience.

Gold Sponsor

Silver Sponsors

E V E N T S | 1 9

CLICK HERE TO WATCH

ON DEMAND

SPORTS CONTENT MONETISATION:

SLAM DUNK OR DUMMY?

OMNICHANNEL & CX IN 2025 AND ITS

IMPLICATIONS FOR BUSINESS.

ENTERPRISE COMMUNICATION –

NAVIGATING TRENDS &

TRANSFORMATIONS

REVOLUTIONIZING WHOLESALE

INTERNET OF THINGS – FROM CHAOS

TO COOPERATION

E V E N T S | 2 0

E V E N T S | 2 1

Gold Sponsor

E V E N T S | 2 2

Meet The MEFFYS 2025 Winners

Watch Here

The MEFFYS is where the industry has the opportunity to recognise, celebrate and showcase

those individuals and companies that have made a significant difference in 2024. And this year

was extra special, as the MEFFYS celebrated its 20th birthday!

With three new award categories, a glitzy Great Gatsby-themed award party at the iconic Casa

Llotja de Mar, and partying until the early hours, this year’s MEFFYS was once again dubbed the

‘Oscars of the Mobile Ecosystem’.

“Wow! What a night! Congratulations to our 10 incredible winners who are each making a positive

impact on the industry and leading us into the future – well done! The MEFFYS is always a social

highlight of MWC, and I think everyone can agree, this was our best night yet! Taking inspiration

from the Great Gatsby, everyone was determined to party, party, party!” said MEF CEO, Dario

Betti.

Congratulations to all the recipients and nominees!

E V E N T S | | 21 83

E V E N T S | 2 4

FIRA BARCELONA

MARCH 4TH

In today’s rapidly evolving landscape,

technological advancements are

fundamentally reshaping every aspect of the

mobile ecosystem. This year, our conference

takes an in-depth, practical look at the

transformative impact of emerging

technologies across the industry, from fraud

prevention and identity verification to data

management and customer experience. Each

session will focus on real-world applications of

these innovations, discussing their challenges,

current uses, and future directions. Through a

“crystal ball” approach, we’ll explore what lies

ahead, offering a candid, forward-looking

perspective on how these advancements will

continue to drive change.

GOLD SPONSOR

SILVER SPONSORS

E V E N T S | 2 5

CLICK HERE TO WATCH

ON DEMAND

UNITED AGAINST FRAUD: A

COLLABORATIVE APPROACH FOR

INDUSTRY & REGULATORS

NETWORK AUTHENTICATION &

NAAS: FACT OR FICTION

THE BILLION-DOLLAR SMS DILEMMA:

TURNING REGULATORY COSTS INTO

TELECOM’S NEXT BIG OPPORTUNITY

E V E N T S | 2 6

CLICK HERE TO WATCH

ON DEMAND

Get ready to explore the latest innovations shaping the telecom industry. From Travel eSIM

and Wholesale IoT standardization to the future of voice, messaging, and the

transformative impact of 5G,6G and AI, this event is your key to unlocking the future of

connectivity.

KEYNOTE: THE FUTURE OF WHOLESALE TELECOM:

NEW MODELS, NEW MONEY

MESSAGING 2025:

THE RISE OF AI, RCS & NEXT-GEN BUSINESS MODELS

WHOLESALE ROAMING STRATEGIES:

MAXIMIZING REVENUE IN THE 5G & ESIM ERA

THE IOT WHOLESALE REVOLUTION:

THE NEED FOR STANDARDIZATION

Supported by

E V E N T S | 2 7

MEF returned to Miami this week for MEF Leadership Forum Americas 2025 which provided

Members and guests an inspiring and insightful day on Miami Beach, bringing together an influential

group of industry leaders, innovators, and regulators to explore the trends and technologies

shaping the future of the mobile ecosystem. Set against the backdrop of the iconic Art Deco

National Hotel, the event delivered a full agenda of engaging content, looking at everything from

security and compliance, the evolving mobile legal landscape and fraud prevention, to the future of

messaging and telco APIs.

The event concluded with the MEF Meet-Up Reception supported by netnumber – a lively and

relaxed gathering by the iconic 205 foot pool with food, drinks, and high-value networking well into

the evening.

Supported by

E V E N T S | 2 8

E V E N T S | 2 9

CLICK HERE TO WATCH

ON DEMAND

THE NEW MESSAGING DUOPOLY: RCS &

WHATS APP

FIRESIDE CHAT: EMPOWERING

ENTERPRISES IN THE FIGHT AGAINST

AIT

UNLOCKING THE POWER OF 10DLC FOR

SMB

REFLECTIONS ON THE DAY: THOUGHTS,

PLANS, ACTIONS

E V E N T S | 3 0

UPCOMING

EVENTS

E V E N T S | 3 1

India’s mobile market is experiencing unprecedented growth and transformation.

With over 1.3 billion people, it has become one of the largest and fastest-growing

mobile ecosystems in the world. The rapid adoption of smartphones—fueled by

affordable devices and widespread access to mobile data—has unlocked

immense potential across industries.

Themes: Messaging, Wholesale, and the Future of Telecom in India

This event is your gateway to understanding India’s mobile revolution and

uncovering opportunities within this dynamic market. Don’t miss the chance to

network, learn, and collaborate with leaders shaping the future of the mobile

ecosystem.

IN PARTNERSHIP WITH

SUPPORTED BY

Register Here

E V E N T S | 3 2

Join us at MEF Connects Business Messaging in London on May 13th, 2025, where

industry leaders, businesses and technology providers will explore the latest

advancements in business messaging. This year’s event will focus on tech innovation

and market needs for brands and consumers in 2025 and beyond

Presentations & Panels

Featuring keynote insights, expert presentations, and industry discussions:

Keynote: Market predictions & data insights

AI in Messaging: Expert-led presentation on the latest AI applications

Brand Panel: Messaging strategies for business communication

ISP & Developer Community: The hottest topics in messaging innovation

Industry Outlook Panel: Where is messaging heading in 2025? (Featuring Apple,

Google, MNOs, CPaaS leaders)

Don’t miss this premier event on the future of mobile business communications.

Secure your spot now!

SUPPORTED BY

Register Here

E V E N T S | 3 3

Join us on May 14th in the heart of London for MEF Connects: ID & Wallet, a pivotal

event designed to navigate the rapidly evolving landscape of digital identity and

mobile wallets. This isn’t just another conference; it’s a focused, interactive forum

where industry leaders, innovators, and visionaries converge to dissect the critical

challenges and groundbreaking opportunities shaping our digital future. From the

complexities of secure digital identification to the transformative potential of digital

wallets, we’ll delve deep into the technologies and strategies that are redefining how

we interact with the digital world.

MEF Connects: ID & Wallet offers a unique platform for networking and knowledge

exchange. With a format emphasizing panel discussions and targeted presentations,

you’ll have ample opportunity to engage with leading experts and peers. Whether

you’re a telecom operator, technology provider, financial institution, or enterprise

seeking to understand and capitalize on the latest advancements in digital identity

and mobile commerce, this event is essential. Secure your place today and be part

of shaping the future of digital interactions.

SUPPORTED BY

Register Here

E V E N T S | 3 4

Join us for the MEF Leadership Forum Nordics, a premier event taking place at the

stunning Telenor Headquarters in Oslo. a premier gathering of industry leaders,

innovators, and experts shaping the future of messaging, AI, and digital services. This

exclusive event will explore the latest trends, challenges, and opportunities in

business messaging, security, and emerging technologies.

Secure your spot today and be part of the conversation shaping the future of

business messaging and digital services!

IN COLLABORATION WITH

SUPPORTED BY

Register Here

E V E N T S | 3 5

Join us in Nairobi for MEF Connects Content & Payments: Africa, the premier event

bringing together the key players in Africa’s mobile content and payments

ecosystem.

This must-attend gathering will welcome Mobile Network Operators (MNOs),

Payment Service Providers, Digital Content Providers and Creators, Regulatory

Representatives, and other key industry stakeholders to explore the evolving

landscape of mobile content monetization through Direct Carrier Billing (DCB) and

Mobile Money.

Don’t miss this opportunity to be part of the conversation driving the next wave of

growth in mobile content and payments across Africa!

Supported by

Register Here

E V E N T S | 3 6

SCAN FOR

MEF EVENTS ROADMAP CALENDAR

OR CLICK HERE

E V E N T S | 3 7

ON DEMAND

W E B I N A R | 3 8

MEF WEBINAR:

NETWORK APIS: THE NEXT

FRONTIER IN THE JOURNEY

FROM TELCO TO ‘TECH-CO’

Network as a Service (NaaS) APIs represent a significant shift for Mobile Network

Operators (MNOs), enabling them to maximize the value of their existing network resources

while creating new revenue opportunities.

By adopting a more technology-driven approach, MNOs can provide enhanced services to

enterprises and subscribers, ultimately leading to a more secure and seamless user

experience.

This transition not only fosters greater innovation within the telecom industry but also

strengthens customer engagement and redefines the role of MNOs in an increasingly digital

world.

To explore these opportunities, a panel of industry leaders shared their insights on the

evolving landscape of telecom and network APIs with MEF’s Doug Makishima. Our all-star

panel includes Ken Wee, SVP of Partnership and New Business at Bridge Alliance, Mark

Cornall, Technical Director at GSMA, Viktorija Radman, Telecom Business Director at Infobip,

Eddie DeCurtis, CEO and Co-Founder of Shush, and Alicia Miller, Product Management

Lead for Network APIs at Verizon. Together, they discuss the potential of NaaS APIs in

driving industry transformation and delivering enhanced value for businesses and

consumers alike.

Watch the video HERE as we unpack the following themes and more

Find out more about the MEF Webinar here

W E B I N A R | 3 9

HOW NEW FRAUD PREVENTION REGISTRY

ADDRESSES A COSTLY INDUSTRY BLIND-SPOT

In this webinar MEF’s Matt Ekram is joined by

Catalin Badea, netnumber VP of Product

Management and Ian Matthews, President

and CEO at WMC Global, who take an indepth

look at the Fraud Prevention Registry

(FPR), a new solution helping the telecom

ecosystem fight costly fraud.

The Fraud Prevention Registry is a new solution

created by netnumber in partnership with WMC

Global, which particularly emphasizes the oftentargeted

financial sector.

As the webinar discussion continues, Badea

and Matthews give a closer look at how this

global consortium-based phone registry

identifies and reports communications fraud,

including how the FPR contains all numbers

confirmed to have been involved in fraud and

is continuously updated by FPR participants

and maintained by netnumber.

The result? A single authoritative database

that is shared among telecoms and other

industry members for the sole purpose of

fighting communications fraud.

With over $12.5B in potential losses reported by

the FBI due to messaging and other digital

crimes, the ongoing scourge of communications

fraud grows increasingly troubling for consumers,

enterprises and financial industry leaders alike.

As fraudsters grow more sophisticated, new

ways to thwart these malicious and costly

activities are critically needed.

Watch Here

While the vast majority of industry players have

fraud protection programs in place, there is

currently little data sharing between them. This

makes it easy for fraudsters to move around the

industry and use the same techniques to exploit

the same blind spots. Industry players have long

recognized the importance of sharing fraud data

but haven’t had a safe, reliable mechanism to

enable it.

In this webinar, the panelists explore how the

FPR solves one of today’s most critical

challenges: developing and maintaining a

centralized fraud number database that can be

updated and accessed in real time by those who

need it. Due to the absence of such a resource,

scammers have continued to wreak damage,

undeterred and unabated.

W E B I N A R | 4 0

MOBILE OPERATORS PLAY A CENTRAL ROLE IN

PROTECTING USERS’ DIGITAL IDENTITY

In a trust-driven environment, digital identity

is a mission-critical enabler for online

transactions, user services and fraud

prevention. As the scope and application of

digital identities change to suit new needs and

form the heart of our digital economy, it’s vital

to maintain security and trust in digital

identities. Bradley Greer, Vice President of

Data Solutions & Product Marketing at

netnumber explains the key components of a

robust and reliable digital identity program.

Every time a customer goes online, they

knowingly or unknowingly provide some level of

personal identity information (PII). Depending on

the nature of the online interaction, the PII

exposed can range from the user’s name,

address, birthdate and ID of their device to

credit card numbers and even sometimes their

children’s names. Online actions like clicking an

ad, watching a video or replying to a post are

often tracked as well.

During the conversation, Greer explained that, as

more consumer transactions move online, the

need to protect customers’ PII grows. This has

given rise to a multitude of digital identity

programs to help online providers comply with

the regulations and safeguard customers’

identities. Mobile operators play a central role in

this effort; every online connection contains

subscriber and network-based data needed to

onboard the user, verify their identity and

mitigate the risk of fraud each time they return

to the site.

Greer outlined three key technologies that are

vital for a robust and reliable digital identity

program.

Know Your Customer (KYC) Matching

Most organizations capture some online

personal identity information to help service

providers match customers with appropriate

products or services. Among the data

captured is information that can be used to

verify the customer’s identity and match it to

their subscription services, device(s) and

carrier. KYC matching enables the mobile

operator to match provided identity

information against subscriber data to ensure

the user on the other end of the connection is,

in fact, the subscriber.

SIM Swap Detection

Mobile network operators also collect data

regarding the mobile device’s SIM card. This

information helps them determine if the

service connection has recently switched

devices and, if so, when was the last switch

made? This is known as SIM Swap Detection,

and it can provide an important clue as to the

digital identity of the device and user. If a SIM

swap is detected in parallel to other suspicious

digital behaviours, it may be a sign that the

user’s identity has been compromised by a

fraudster and the phone number and identity

have been part of an account takeover attack.

Number Verification

Every online connection also provides rich

metadata that can help determine whether

the person attempting to connect online is

really the subscriber associated with the

device. Number verification silently confirms

that the device’s registered user is actively on

the mobile operator’s network without creating

additional friction like having the user wait to

receive and enter a one-time passcode.

W E B I N A R | 4 1

These three technologies are part of the

industry’s quickly evolving digital identity service

offerings. When Priezkalns asked about the

major challenges involved in creating an effective

digital identity program, Greer mentioned the

patchwork nature of most services. The

challenge for organizations is that implementing

the full complement of services needed to

adequately protect them and their subscribers

typically involves multiple vendors with real-time

identity data. So, interoperability and

management of a robust digital identity program

are major concerns.

Watch Here

A Unified Digital Identity Platform

As Greer mentioned during this webinar,

netnumber recently added KYC Matching, SIM

Swap Detection and Number Verification to its

expanding portfolio of digital identity services.

These new services are currently connected with

many of the major mobile network operators

across Europe and the Americas. They join the

company’s existing NIaaS (Number Intelligence

as a Service)offerings:

Carrier ID enables phone number lookup with

global number portability operator data.

Number View captures changes in operators

and line types.

Number Check provides validation and

reachability confidence.

Number Risk helps flag potential scam

behaviour.

Number Watch monitors for changes in

service providers.

W E B I N A R | 4 2

CHECK OUT MORE

ON DEMAND

REGIONAL SPOTLIGHT: SE ASIA,

MALAYSIA A2P SMS REGULATORY

CASE STUDY

HOW YOUR SIM CARD STOPS AI-

POWERED FRAUD AND CYBERCRIME

THE PILLARS OF TRUSTED

COMMUNICATIONS

W E B I N A R | 4 3

INTEREST

GROUP

I N T E R E S T G R O U P S | 4 4

INTEREST

GROUP


Best Practice Wholesale IoT Working Group Updates

The Best Practice Wholesale IoT Working Group is continuing to make significant strides:

We held an executive roundtable at MWC to finalize the Best Practice Document which has been

released for review and final comments.

The next meeting of the working group will focus on discussions around Wholesale IoT APIs. The

date and time of the next meeting will be determined shortly. Watch this space!

Monthly Members’ Meeting

Our February members call featured insights from Mauro Mortali, Managing Partner at Cambridge

Cambridge Management Consulting. The topic he discussed was: The Potential Impact of Satelliteto-Cell

on the Wholesale Business. Access the recording and presentations here.

The next call on will be held in April will feature discussions from Orange on the topic of APIs.

Stay connected and be part of shaping the future of Wholesale Connectivity!


DCB, CONTENT & ADVERTISING

Insight Session – next meeting – 23rd April 2025

Thank you to everyone who joined our March meeting. We have rescheduled the Germany Market

Focus to a later stage, as we prepare a deep-dive into this complex but exciting mVAS landscape

alongside our two expert guest speakers and data provided by MCP Insight. Our next session,

scheduled for 23rd April, will see MEF's Director of Data, Gavin Patterson, share everything

members need to know about MEF's online data tools. Learn how to access the member portal,

browse and filter millions of data points per market and generate and download insightful

infographics. Make the most of your membership by ensuring you attend. A kind reminder that all

previous sessions are uploaded to MEF's members' portal and can be viewed online.

MEF at MWC Barcelona

Thank you to all members who attended MEF events in Barcelona, or took a moment to chat at

partner events like Telemedia 8.1, Empello's iconic drinks at Homo Sibaris and the FT's "Sports in

the Age of AI" networking event. Special thanks to Sam Media for their kind sponsorship of the

Global Forum Sunday luncheon, and to CFM, Cookies Digital, Smadex and Telecoming for their

participation on our panel about Sports Content Monetisation. It was a pleasure welcoming and

meeting in person new members Portutel, MediaXO and Netmedias, please join us in welcoming

these organisations to the MEF community.

th

Nairobi - MEF Connects Payments & Advertising - 19 June 2025 - REGISTRATION OPEN!

Do you operate in Africa and monetise digital content via DCB and/or mobile money locally? Then

you can't miss our one-day conference in Nairobi (with MEET UP networking event the night

before). We're inviting local MNO's, regulators, CP's and gateways to share opportunities and

tackle challenges facing the industry in markets like Kenya, Ghana, Nigeria, Ivory Coast, Cameroon,

Senegal, Ethiopia and South Africa. Sponsorship packages are now available but are being booked

fast, so please get in touch asap. Thank you to Digital Virgo and CFM who have signed up as

Platinum and Meet-Up sponsors respectively. Registration is now open! Check MEF / Events on our

website and secure your spot for the meet-up and the conference.

DCB, Content & Advertising Yearbook - Call to Action!

We'll be publishing the 2025 DCB, C&A Yearbook to coincide with the annual Global Carrier Billing

Summit in September. Members are invited to share any reports, whitepapers or articles

published during H2 2024 or 2025 so far, in order to be featured and credited in the Yearbook.

Deadline end of MAY 2025.

Global Carrier Billing & Mobile Payments Summit - Amsterdam 9-10 September 2025

Exhibition spaces and sponsorship packages are selling fast. Our new, larger venue allows us to

accommodate more members and offer packages at the same price as last year. Get in touch to

learn more.


ID & DATA

The ID & Data programme is currently focused on age verification. At the last meeting, the group

discussed various technologies for age authentication and is compiling a list of available

technologies and providers. Are you an age verification solutions provider? Contact Nicholas to be

included in this list.

The group also examined current age verification regulations, compiling a report summarizing

those regulations and their impact. Finally, the group discussed recent policies in California and the

UK regarding digital driver's licenses, producing a comparative report.

Reports

Age Verification Regulatory Landscape: This report summarizes the current age verification

regulatory landscape, broken down by market and by phase (in consultation, in implementation,

and deployed).

Commercially Available Age Verification Solutions: This report lists the types of age verification

solutions commercially available, categorized by technology and provider.

Digital Driver's License Comparison: This report provides a comparison between the UK and

California proposals for a digital driver's license.

There were no comments from members on these reports. They will be published on the MEF

website.

Upcoming Events

MEF Connects ID & Wallet Event: This event will take place on the 14th of May in London. We

are currently looking for panellists. If you are interested in participating, please let Nick Rossman

know.

Identity Week Amsterdam: MEF will be present at Identity Week taking place on the 17th and

18th of June in Amsterdam and we look forward to greeting members who are also attending.

Identity Week Washington: MEF also plans to have a presence at Identity Week taking place in

Washington on the 10th and 11th of September.


PAYMENTS & COMMERCE

Join MEF's Mobile Payment and Commerce Interest Group, re-launching in April 2025. This

initiative will focus on the full spectrum of mobile financial transactions—from digital wallets,

contactless NFC and QR payments to mobile banking, P2P transfers, and in-app purchases—

alongside the broader mobile commerce ecosystem encompassing m-commerce platforms,

mobile ticketing, loyalty programs, and integrated shopping experiences. Your expertise would be

invaluable in our collective efforts to define best practice, share knowledge, and combat fraud

within this rapidly evolving space. To join the interest group and be informed of meetings, e-mail

Matt Ekram


MESSAGING & VOICE CHANNELS

Messaging & Voice Channels Interest Group - on March 18th we welcome Ofcom as guest

speaker. They presented their A2P consumer research in the context of the upcoming

consultation on business messaging: "Review of the A2P SMS termination market (proposed

price caps)." This proposed regulatory intervention reflects a global trend and is relevant to all

our members. The Ofcom research paper can be found here and covers the following areas:

Levels of awareness of A2P SMS and other A2P comms services among a representative

sample of UK adults (aged 18+)

Whether consumers had preferences for receiving different types of A2P messages from

organisations via a range of communications services, and whether the origination of A2P

messages from public or private sector organisations impacted those preferences

Why some consumers think it is not acceptable to receive different types of A2P messages

via some communications service, and whether the origination of A2P messages from

public or private sector organisations impacted acceptability

How comfortable consumers are receiving certain types of A2P messages (e.g. one-time

passcodes, GP hospital appointments, etc) via WhatsApp, SMS and/or in-app notifications

RCS Working Group - The RCS RBM Working Group meeting on 12th February 2025 covered

key topics, including Go-To-Market strategy, a review of basic RCS use cases from Upstream

and TIM Brazil, the RCS basic positioning paper, and insights from MEF data. Discussions also

included preparations for the MWC MEF RCS Event, market analysis, and the latest RBM news.

Looking ahead, the next meeting will feature a review of key takeaways from MWC and an

exploration of the latest use cases from Sinch & Out There Media.

th

SMS Working Group - Meeting on 26 Feb was focused on the latest SMS trends across the

globe and a detailed presentation from OFCOM who are proposing a wholesale price cap for

UK MNO's. Our initiative, "Preserving the SMS Channel," continues to focus on international SMS

commercial models. To gain deeper insights, we launched a member survey in October, but

additional responses are still needed—so we've extended the deadline to the end of March.

Your input is invaluable. Next steps include collaboration with GSMA, local MNOs, and

aggregators to drive industry progress. At our next working group meeting on 25th March, we’ll

be joined by Ofcom, who will present an overview of the SMS messaging landscape for

businesses and consumers in the UK. Don’t miss this opportunity to stay informed and

contribute to the discussion!

WhatsApp for Business Working Group - Our WhatsApp for Business Working Group meeting

on 12th March featured Sinch & Meta presenting best-in-class use cases and pricing, Nick

Millward and Gavin Patterson presented the latest market analysis from Businesses and

Consumers. Looking ahead, our next session will focus on partner use cases. Your participation

is essential in shaping these discussions. Stay tuned for more updates, and we look forward to

nd

your continued engagement! Next meeting is 2 April, make sure to join!

Please interact with our Member Survey's on Preserving the SMS channel, and please pass onto

any businesses to complete the Brand Survey on Rich Messaging


ANTI FRAUD

th

At our meeting on the 27 of March where members of the Trusted Messaging Working Group will

present the "MEF Trusted Messaging Working Group - High-Level Principles to Enable Trusted

Business Messaging" which outlines a framework for establishing a secure and trusted business

messaging ecosystem, primarily focusing on A2P SMS but also applicable to RBM. It proposes the

creation of national or regional brand/campaign registries with independent governance to verify

entities, brands, and campaigns, aiming to reduce spam, fraud, and spoofing. The document

emphasizes the roles of MNOs in delivering only approved campaigns and blocking unapproved

traffic, advocates for in-transit message protection, and calls for global registry coordination to

harmonize requirements and share best practices, ultimately restoring trust in business messaging.

Once approved by MEF members, the document will be shared with key stakeholders such as

hyperscalers, regulators, MNO’s, CPaaS providers and other trade associations for input.

In addition, this monthly forum offers members opportunities to:

Stay Updated: Get the latest fraud prevention news and trends.

Network: Connect with industry peers and explore collaborations.

Share Expertise: Learn from member presentations and contribute your insights.

Explore Opportunities: Discover speaking, sponsorship, and report contribution options. This

month MEF will present on fraud trends.

AIT PoC Working Group: We are actively seeking increased member participation in the AIT PoC

Working Group, focused on combating artificially inflated traffic (AIT) fraud. Share your expertise

and contribute to developing and testing collaborative solutions. MEF facilitates these

collaborations. To participate or propose solutions requiring industry cooperation, contact Nick

Rossman


OMNICHANNEL & CX

The Growing Importance of Personalised Customer Journeys

Today's customers expect seamless and consistent experiences across all touchpoints. Generic,

one-size-fits-all communication is becoming increasingly ineffective. The focus is shifting towards

understanding individual customer needs and preferences to deliver highly personalised journeys,

fostering loyalty and driving engagement.

Leveraging Data and AI for Enhanced CX

The ability to collect, analyse, and act upon customer data is crucial for creating effective

omnichannel strategies. Artificial intelligence (AI) is playing a significant role in this, enabling

businesses to gain deeper insights into customer behaviour, predict future needs, and automate

personalised interactions at scale.

The Convergence of Physical and Digital Experiences

The lines between physical and digital customer interactions are blurring. Consumers expect a fluid

transition between online browsing, in-app engagement, and in-store experiences. Businesses are

increasingly exploring innovative ways to integrate these channels, such as QR codes, locationbased

services, and augmented reality, to create truly unified customer journeys.

Looking Ahead in the Omnichannel & CX Space

Some of the key areas we will look at for the Omnichannel & CX Interest Group include:

Exploring the Power of Contextual Communication: We will be looking into strategies and

technologies that enable businesses to deliver highly relevant and timely messages across

different channels based on real-time data and customer context.

Understanding the Imperative of a Unified Customer Profile: Future discussions will highlight the

critical importance of establishing a single, comprehensive view of the customer across all

interactions as a foundation for effective personalisation and consistent experiences.

Defining and Measuring the Impact of CX Initiatives: We will be exploring key metrics and

methodologies for evaluating the return on investment (ROI) of omnichannel and customer

experience programmes, demonstrating the tangible link between positive CX and business

success.

We encourage all members to think about these key areas and come prepared to share their

perspectives and experiences in upcoming discussions. Your active participation will be invaluable

as we collectively advance the Omnichannel Customer Experience Programme.


ASIA REGIONAL INTEREST GROUP

In-Person Event - MEF Leadership Forum India

Date: April 15th, 2025

Location: New Delhi

Registration: Now open

If you have any questions and/or interested to be involved, you can reach out to Matt Ekram


PODCAST

P O D C A S T | 5 3

MEF

PODCAST

MEFCast On Message Perspectives

MEFCast: The Global Telecom Agenda

A podcast that summarises perspectives on

current issues and trends in the

telecommunications industry, provides the

most informative events on a specific topic

or theme.

ON MESSAGE

An insightful podcast that unravels key

topics and hurdles within the Business

Messaging and Enterprise Communications

sector. Hosted by Dario Betti, this weekly 5-

minute podcast delivers the industry's

latest, most impactful insights straight to

your ears.

If you are interested in being our speaker,

contact:

myra@mobileecosystemforum.com

PERSPECTIVES IN MOBILE

Your gateway to the dynamic realm of

telecom, technology, and mobile innovations.

In each episode, we'll bring you the latest

news, cutting-edge insights, and thoughtprovoking

commentary from industry

experts, thought leaders, and innovators in

the mobile space. Hosted by Dario Betti, this

podcast is your go-to source for informed

discussions and robust debates.

P O D C A S T | 5 4

CHECK OUT

THE LATEST EPISODE

The Evolution of Enterprise

Omnichannel Communications

Booming Second Hand Mobile

Device Market

Battle for Connectivity: Satellite,

Cellular to Converge, Costs to Drop

in 2-3 Years – Iridium CEO

AVAILABLE ON:

P O D C A S T | 5 5

The Voice of

The Mobile Ecosystem

Exclusive News • MEF Agenda • Collaborative • Hits Music

VISIT MEF.MEDIA

OR DOWNLOAD ON:

R A D I O | 5 6

D A T A | 5 7

This year, MEF is excited to be uniting all the components of MEF Data, our Consumer

Survey Data and MEF Data+ for all members to search in a single access point, on a

new data-delivery platform, hosted on our new website.

The new platform will be available early this year and will add a new level of richness

to the existing functionality – with improved search, market comparisons and tabular/

graphical visualisation. It will also host much more content… in fact, 10 times more

content with approximately 1 million data-points available for members to search

across all ecosystems!

MEF DATA

This valuable resource already provides members with a complete insight to the

mobile landscape in each of 218 separate countries and territories worldwide,

highlighting both human and machine connections, unique active users and mobile

network operator market shares.

When our new website and data-delivery platform goes live, we will also provide a full

breakdown of 2G, 3G, 4G and 5G technology splits across both Human-based handset

connections and Machine-based M2M and Data modems.

Furthermore, we aim to provide sunset information for all 2G & 3G networks that have

closed down, launch information for all 4G & 5G networks, and associated VoLTE

availability for LTE networks, and standalone availability for 5G networks.

CONSUMER SURVEY DATA

We have now collated all of MEF’s annual survey data collected over the past five

years to bring more consumer data visibility to Payments & Commerce, Content &

Advertising, Identity & Data, Connectivity & Wholesale and Omnichannel Customer

Experience usage across enterprise Communications.

Last year, we surveyed almost 10,000 consumers across 15 markets which together

count for over 55% of the global population, 60% of active mobile users and 65% of

data-connected users. This year, we add two more markets – adding Poland and

Turkey to Brazil, Canada, China, France, Egypt, Germany, India, Indonesia, Italy, Japan,

Mexico, South Africa, Spain, the UK and USA – as we strive to improve coverage across

all the regions and sub-regions covered by MEF.

D A T A | 5 8

MEF DATA+

Our partnership with Mobilesquared means that we also deliver top-level business

messaging data covering channel reach, messaging volumes and brand spend across

all 218 markets we cover for A2P SMS, RBM, WhatsApp, Viber and Facebook

Messenger. Please note, a separate subscription is required to view this data.

In the meantime, for easy access to the existing data, please scan the QR code, log-in

with your membership credentials, to view:

Full breakdown of active mobile SIMs by connection type (Talk & Text-only, Talk,

Text & Data, Data-only & M2M) with mobile device OS information for active Talk,

Text & Data connections via smartphones and feature phones.

Total users & Adult users per market with users per device type and device OS

information for active Talk, Text & Data users via smartphones and feature

phones.

Mobile Network Operator market shares per market.

For more information about MEF Data or MEF Data+

please contact:

Beatrice@mobileecosystemforum.com

Gavin@mobileecosystemforum.com

Data@mobileecosystemforum.com

GAVIN PATTERSON

DIRECTOR OF DATA

MEF

D A T A | 5 9

APPLE ADDED 125 MILLION USERS

TO RCS REACH IN 2024

Note: Belgium, Canada, China, France, Germany, Spain, UK & USA

2024

RCS Users on Android

468MN 78.86%

2024

RCS Users on Apple

125MN 21.14%

Source: Mobile Ecosystem Forum Data

D A T A | 6 0

ISSUE 17

MEF

QUARTERLY

MAGAZINE

INSIGHTS

I N S I G H T S | 6 1

MEF REPORTS

Here is a selection of MEF’s latest reports

The video streaming landscape has undergone a dramatic transformation. Video consumption has

exploded, with video now representing 70% of all internet traffic and projected to reach 80% by

2028. This surge is largely driven by major players like Alphabet, Amazon, Apple, Disney+, Meta,

Microsoft, Netflix, and TikTok. To address this growth, a new whitepaper produced by TikTok and

the Mobile Ecosystem Forum (MEF) explores the need for collaboration between communication

service providers (CSPs) and content application providers (CAPs).

The whitepaper examines optimization strategies aimed at improving content delivery efficiency.

This executive summary is available for all to download now, the full report will be available soon.

These strategies focus on reducing buffering, optimizing network costs, minimizing disruptions, and

enhancing video playback quality. The ultimate goal is to create a more efficient and sustainable

digital infrastructure that benefits all stakeholders in the content delivery ecosystem and provides

an exceptional user experience.

Download the report here.

I N S I G H T S | 6 2

CUSTOMER EXPERIENCE TRENDS REPORT

In today’s fast-changing world, it’s more

important than ever for businesses to keep up

with the latest trends in customer experience

(CX). This report, “Customer Experience

Trends Report for 2024-2025,” provides a

detailed look at the current state of CX,

predicts future trends, and offers advice for

businesses to stay ahead of the curve.

The report highlights key trends like

personalization, omnichannel integration, and

ethical data use, and forecasts a shift towards

hyper-personalization, immersive tech

experiences, and a deeper integration of

employee and customer experiences. It also

emphasizes the need for businesses to use data

effectively, learn from real-world examples, and

prepare for upcoming challenges in technology

and regulation, all while focusing on inclusivity,

sustainability, and building strong customer

relationships.

Executive Summary

The current CX environment in 2024 is

characterized by trends like personalization,

omnichannel integration, and a growing

emphasis on ethical data use. Looking forward to

2025, we anticipate shifts towards hyperpersonalization,

immersive tech experiences, and

an even deeper integration of employee and

customer experiences. This report highlights the

need for businesses to leverage quantitative

metrics, learn from case studies, and prepare

for challenges in technology adoption and

regulation while focusing on inclusivity,

sustainability, and fostering long-term customer

relationships.

CURRENT LANDSCAPE (2024)

Personalization has reached new heights,

with customers expecting tailored

experiences at every touchpoint.

Omnichannel consistency remains crucial

as customers interact through multiple

channels, seeking a seamless journey.

Self-service options are increasingly

favoured for their immediacy, but human

touch points remain indispensable for

complex interactions.

Proactive service is on the rise, with

businesses leveraging data to anticipate

customer needs before they arise.

Emotional connections through empathy in

service are becoming key differentiators in

customer loyalty.

Feedback loops are more vital than ever,

driving continuous improvement in

products and services.

Mobile optimization is non-negotiable with

the majority of digital interactions occurring

on mobile devices.

AI and automation continue to enhance

efficiency, though the balance with human

interaction is critical.

Ethical data use is under scrutiny, urging

companies to be transparent and

compliant with privacy laws.

Sustainability and social responsibility

influence customer choice, necessitating

integration into business practices.

LOOKING AHEAD TO 2025

Hyper-personalization will evolve towards

individual-specific interactions, requiring

sophisticated data handling.

Immersive experiences using VR, AR, and

ambient technologies will redefine

engagement.

Predictive AI will not only automate but

predict customer needs, enhancing service

delivery.

I N S I G H T S | 6 3

Sentiment-based marketing will adapt

dynamically to consumer moods and

feedback.

Employee Experience (EX) will be recognized

as integral to CX, with a focus on internal

culture and satisfaction.

Online-offline integration will become more

seamless, with technology like IoT playing a

pivotal role.

Customer Lifetime Value (CLV) strategies will

focus on long-term relationships rather than

immediate sales.

Ethical AI practices will gain prominence, with

transparency being key to customer trust.

Sustainability will not just be a corporate

strategy but a core aspect of customer

interaction.

Voice of the Customer (VoC) methodologies

will become more advanced, directly

influencing business tactics.

This report serves as a guide for companies to

not only understand the current CX environment

but also to prepare for future demands,

ensuring they remain competitive and customerfocused

in an ever-changing market landscape.

Read More Here

In the rapidly evolving world of customer

experience (CX), keeping pace with trends,

technology, and consumer expectations is

more crucial than ever. This report, "Customer

Experience Trends Report for 2024-2025,"

aims to provide a comprehensive overview of

the current state of CX, forecast future

directions, and offer strategic guidance for

businesses. We delve into how companies can

adapt to these changes, ensuring they not only

meet but exceed customer expectations in a

dynamic market landscape. The MEF is right at

the heart of this revolution. MEF's ID & Data

work stream brings together the key

stakeholders in this exciting space. We publish

research and host online and in-person events,

which makes MEF the perfect platform to

provide a comprehensive overview of all the

key issues.

NASSIA SKOULIKARITI

ADVISOR

MOBILE ECOSYSTEM FORUM

I N S I G H T S | 6 4

BLOG

M E F B L O G | 6 5

Tired of Robocalls?

The FCC Issues New Order

MEF Director of Programmes Nicholas Rossman

shares an update on the latest developments in

the FCC’s stance on robocalls as it issues new

directives to limit their potential impact and

protect consumers.

Standardized Notification for Analytics-Based

Blocking: If a call is blocked due to analytics

systems identifying it, providers must now use

a specific code (SIP code 603+) to notify the

caller. This standardization aims to provide

information to callers.

Do you reside in the United States and are you

receiving unwanted calls? Many Americans do

receive pre-recorded or automated voice

messages for marketing purposes, typically

made using auto-dialling technology to reach

large numbers of people quickly. Robocalls are a

common issue, and the Federal Communications

Commission: (FCC) has recently issued an order

aimed at addressing the number of robocalls

received within the United States.

THE ROBOCALL PROBLEM: A QUICK

RECAP

Robocalls have been present for some time, but

technological advancements have increased

their frequency. These automated calls are

often used for telemarketing and other

purposes. The FCC has been working on this

issue, and their latest order is a continuation of

those efforts.

WHAT’S NEW IN THE FCC’S ORDER?

The FCC’s order, released on February 6, 2025,

focuses on obligations for voice service providers

to block robocalls. Here are the key changes:

Expanded Do-Not-Originate (DNO) Blocking:

Previously, gateway providers were primarily

responsible for blocking calls from DNO lists.

Now, all voice service providers along the call

path must participate. This means more calls

from invalid, unused, and unallocated numbers,

as well as numbers requested for blocking by

subscribers, will be stopped.

HOW MAY THIS AFFECT YOU?

These changes may have several effects for

consumers:

Potential for Fewer Robocalls: With more

providers blocking calls, there could be a

reduction in unwanted calls.

Potential Protection from Scams: By

blocking calls from certain numbers, there

may be a decrease in opportunities for

fraud.

Improved Notification: The standardized

notification for blocked calls may make it

easier to understand why a call was

blocked.

WHAT DOES THIS MEAN FOR THE

TELECOMS INDUSTRY?

The new order requires voice service providers

to update their systems and processes, which

may involve costs. The FCC has considered

these costs alongside the potential benefits.

Smaller providers may face challenges, and a

phased implementation timeline is in place.

WHAT CAN YOU DO?

While the FCC has taken action, individuals can

still:

Register for the Do Not Call Registry.

Use call-blocking applications.

Be cautious of unsolicited calls and avoid

giving out personal information over the

phone.

M E F B L O G | 6 6

WHAT DID FCC DO BEFORE?

Notably the biggest request to the industry by

the FCC was the implementation of the

STIR/SHAKEN framework. the STIR/SHAKEN

framework went into effect on June 30, 2021

for major voice service providers. According to

a press release by Transaction Network

Services (TNS), unwanted robocalls decreased

by 8% in the first half of 2022 compared to

the same period in 2021, dropping from 37.9

billion to 34.9 billion calls.

However, the 8% drop could be seen as a

modest improvement in the overall traffic. In

2022, 74% of calls from Tier-1 carriers were

authenticated using STIR/SHAKEN protocols,

and, as a result, less than 10% of unwanted

robocalls originated from these major carriers

even though they handle over 75% of

intercarrier voice traffic.

While these statistics demonstrate progress,

challenges persist. Robocallers have adapted

by exploiting smaller carrier networks and

employing techniques like caller ID spoofing to

bypass detection. By 2024 all remaining small

carriers, including those using non-IP networks,

were expected to implement robocall

mitigation measures. This contributed to a

reduction in robocall volume in the United

States.

The FCC’s STIR/SHAKEN framework has

contributed to mitigating illegal robocalls, but

the overall reduction has been modest, and

challenges persist due to the evolving tactics of

robocallers.

IN SUMMARY

This is the latest chapter in the regulator’s

attempt to reduce the number of unwanted

marketing calls. It tightens the filters to block

unwanted calls and should provide additional

relief for the end users. It might not be the last

move from the FCC, but the fight against

robocalls is proving complex. Operators in this

market should be aware, as the FCC has also

started to fine carriers that do not comply. In

May 2023: The FCC proposed a $300 million

fine against a robocall operation that targeted

auto warranty scams.

The calls were traced back to certain gateway

providers that allowed the traffic to pass

through. In December 2023: The FCC took

action against Royal Tiger, KAT Telecom, and

other VoIP providers for failing to comply with

STIR/SHAKEN requirements and facilitating

scam calls. In February 2024: The FCC warned

multiple small carriers that they could face

fines or be cut off from the national telecom

network if they did not take stronger action

against robocalls.

It also details the various types of fraud

prevalent in the mobile ecosystem, such as

consumer-focused message scams,

enterprise-targeted message scams, voice

scams, and mobile ad and DCB scams.

While these statistics demonstrate progress,

challenges persist. Robocallers have adapted

by exploiting smaller carrier networks and

employing techniques like caller ID spoofing to

bypass detection. By 2024 all remaining small

carriers, including those using non-IP networks,

were expected to implement robocall

mitigation measures.

NICHOLAS ROSSMAN

DIRECTOR OF PROGRAMMES

MEF

M E F B L O G | 6 7

MEF at PTC 2025: A Celebration of

Innovation, Insight, & Connection

MEF Programme Lead for Connectivity &

Wholesale Isabelle Paradis shares an overview

of MEF’s presence in Hawaii for PTC where

Members and guests gathered to discuss the

issues facing the mobile ecosystem in the region

and beyond.

The breathtaking beauty of Hawaii served as the

perfect backdrop for PTC 2025, where the

Mobile Ecosystem Forum (MEF) delivered a

series of unforgettable panel discussions and an

energetic meet-up. Packed venues, lively

debates, and groundbreaking ideas defined the

discussion, as industry leaders gathered to share

insights and chart the future of the mobile

ecosystem.

EXPLORING THE FUTURE:

HIGHLIGHTS FROM THE MEF PANELS

Session 1: Beyond the Wires – The

Transformative Impact of Wireless Technology

on Infrastructure

Setting the stage for the day, this session delved

into the transformative impact of wireless

technology on industries across the globe.

Moderated by Dario Betti, CEO of MEF, the

session featured a presentation by Eduardo

Perez of Colt Technology Services, highlighting

the convergence of fixed and mobile networks

through Network as a Service.

In an insightful fireside chat, Carol Benites from

Mobi showcased how even small MNOs can lead

with innovation and advanced solutions. The final

discussion, featuring Jeff Pulver (Pulver.com)

and Tim Passingham (Cambridge Management

Consulting), explored how wireless innovation is

creating unprecedented opportunities across

sectors.

The panelists showcased how wireless

connectivity is more than just a technical

upgrade—it’s a catalyst for growth and change.

From enabling smart cities to improving access

in underserved areas, wireless technology is

redefining infrastructure development. The

audience was left with a clear takeaway:

wireless isn’t just a convenience; it’s the

foundation for the future.

Session 2: Telecom Wholesale 2030 – Evolving

Models, Technologies, and Partnerships

This session took the audience on a journey

into the future of wholesale telecom. My

superstar panelists, including Patrick George

(iBasis), Jeff Hulse (Verizon Partner Solutions),

Mike Mills (Gamma Service Providers), Nabil

Babcouche (e& Group), and Steve Legge

(Netnumber), dove into how the industry is

evolving in the face of rapid technological

change.

The conversation revolved around automation,

and cloud connectivity as the building blocks of

the new wholesale ecosystem. Patrick George

urged providers to be bold in pursuing new

revenue streams, while Mike Mills stressed that

collaboration is no longer optional—it’s essential

for survival in a consolidating market.

The panel ended with a provocative question:

will wholesale providers adapt fast enough to

stay relevant in 2030?

Session 3: Building Security and Trust in Mobile

Telecom – Safeguarding the Networked World

As the digital world becomes more connected,

the stakes for trust and security have never

been higher. This session featured a

powerhouse lineup: Stefan Heller (TCR),

M E F B L O G | 6 8

John Bruner (Aegis Mobile), Eli Katz (Xconnect),

Paulius Judickas (Ipxo), and Jeanette Whyte

(GSMA).

The discussion kicked off with a sobering

statistic: cybercrime costs are projected to

exceed $10.5 trillion annually. Eli Katz identified

the most pressing threats, while Stefan Heller

called for radical new approaches to outpace

cybercriminals who innovate faster than

security teams can respond. A fiery debate

emerged around the reliance on third-party

platforms. Should telecom operators reclaim

control to secure their networks?

The session wasn’t just about problems—it was

about solutions. John Bruner highlighted

innovative ways to rebuild consumer trust,

emphasizing transparency and privacy as nonnegotiables.

The panel ended with a single

challenge to the audience: are you ready to

take bold steps to protect the trust that

underpins our connected world?

development to become mature enterprise

solutions. Meanwhile, eSIM is transforming how

consumers and IoT services provision their

connectivity. While it may have been

overhyped initially, its long-term impact is

undeniable. The discussion also touched on

regulation, with a growing consensus that

regulatory measures are on the rise and that

the internet is becoming increasingly localized.

CONNECTION & COLLABORATION

AT THE MEF MEET-UP

Finally, the MEF meet-up, sponsored by

SOMOS and XConnect, brought a sense of

community to PTC 2025. Existing MEF

members and newcomers gathered at the

Hard Rock Café in the vibrant Hawaiian

atmosphere to exchange ideas, forge

partnerships, and inspire each other. Laughter,

energy, and lively discussions filled the air as

attendees solidified connections that can only

shape the industry’s future.

Session 4: The Evolution of Mobile in Telecom –

Navigating the Next Wave of Connectivity

Moderated by Dario Betti, this session

explored how mobile technology is shaping the

next era of telecom. Panelists Ryan Tollofson

(TELUS), Franck Morales (Orange Wholesale

International), Matija Razem (Infobip), Andreas

Hipp (Connectivitree and Cataleya), and

Marcus Mena (Mobi) tackled the challenges

and opportunities of 5G, IoT, and edge

computing.

The exciting glimpse into the future began with

discussions on 5G and 6G. However, the

importance of higher network generations

seems to be diminishing for both enterprises

and consumers. Instead, there was greater

interest in Network as a Service and APIs,

although these still require further

ISABELLE PARADIS

PROGRAMME LEAD,


MEF

M E F B L O G | 6 9

5 minutes with… Gamma

In our 5 minutes with profiles, MEF members talk

about their business, their aspirations for the

future and the wider mobile industry.

This week, Business Director Mike Mills introduces

unified communication specialists Gamma.

What does Gamma do?

We’ll try to be brief. Gamma works to simplify

complex communication challenges. Our mission

to make communication more human means

businesses, no matter the sector or size, can

focus on what matters most.

A commitment to transparency, sustainability

and doing the right thing allows Gamma to

deliver communications with a conscience. We’re

doing our part to build a better-connected

world; one that works smarter for the benefit of

business, people and the planet.

When did you launch and what growth have you

seen?

Allow us to be dramatic for a second. From the

ashes of Atlantic Telecom rose Gamma. The

goal? Build a 2500km fibre network complete

with switching centres in London, Manchester

and Glasgow. By 2008, we started our mobile

journey after launching our first MVNO on Three

UK.

Fast forward to 2025, and Gamma is now a

household name in the UK and European

communication sector. In 2023, we carried over

25 billion minutes a year, generating revenues of

more than £500m through operations in the UK,

Germany, Spain and the Netherlands.

Not bad at all.

What are your main goals?

We can enable MVNOs with white-label mobile

services, such as SIM cards, names on devices

with a personalised company network name,

and marketing collateral.

Our MVNE goal is to enable as many

companies as possible to become MVNOs.

For FUSION IoT, we’re providing future-ready

products that allow businesses to improve

their productivity and efficiencies. What we

have is a multi-network, global IoT connectivity

solution.

On top of that, we want to become the #1

UCaaS provider in Western Europe. It’s an

ambitious target, but we’re making progress

through a combination of organic growth and

strategic acquisitions. Gamma’s European

presence is expanding, and we’re making our

voices heard by challenging the main providers

in Germany and other key markets.

Our mobile and IoT offering is another huge

goal for us, and we are actively pursuing our

market-leading status in this space. FUSION

IoT and the adoption of eSIM technology are

prime examples of this, showcasing our

forward-looking approach to emerging

technologies.

Thirdly, our MVNO proposition offers channel

partners a fast and reliable route to market,

with key differentiators such as branding their

own SIM cards, customisable network names

on devices, and personalised self-care portals.

We’re taking extra steps to remain committed

to our customer-centric approach, whilst

enabling connectivity that supports our goal of

being a market-leading technology

powerhouse.

M E F B L O G | 7 0

Gamma’s own 1500 strong Channel partner

community is growing, and we remain

determined to provide them with the best

tools, training and support in their own

ventures. With next-gen tech in their arsenal,

those partnerships can go from strength to

strength.

Where do you see your company in three

years’ time?

Stronger, more dominant, still expanding our

market share. Forgive us for the ominous vision

of the European UCaaS market.

We see our coverage becoming globally

extensive, with a portfolio of customers using

Gamma’s network, support and products to

scale their own solutions with reliability and

speed.

Fibre is becoming the new standard, and 5G

adoption is accelerating fast. These factors will

allow Gamma to deliver better UCaaS and

CCaaS solutions that help business

communicate smarter while strengthening our

network to support customers and partners in

their own ambitions to connect at scale.

There’ll be more opportunities to expand our

high-speed connectivity offering across the UK

and Europe. New AI-driven solutions can be

brought to market, allowing businesses to

operate with greater agility and intelligence.

Closing the digital skill gaps will be critical in the

coming years. Our partners and customers

can navigate this shift through training,

dedicated resources, and market-leading

managed services.

Sustainability will remain a key focus too.

Businesses must operate more efficiently,

reduce their carbon footprint, and embrace

smarter, more sustainable solutions. We’ll give

you one guess on who can help with those

goals…

What aspect of mobile is most exciting to you

right now?

eSIM. It’s disrupting the status quo through

flexible, scalable and secure mobile

connectivity. Businesses continue to champion

hybrid work and engage in mobile-first

strategies, and eSIM opens the door for agile,

forward-thinking operators. Seamless

connectivity without physically constraining

SIMs – now that’s disruptive.

What’s the most critical issue that will hit

mobile within the next 12 months?

Customers are feeling the impact from this

ever-changing dynamic between OTT’s and

Mobile Network Operators. Classic mobile

revenues decline and have a knock-on effect

for wholesale costs and network build out

plans. It’s a challenge impacting the entire

mobile ecosystem.

Apart from your own, which mobile companies

are the ones to watch in the year ahead?

Gigs are doing some interesting things by

bridging the gap between the software and

mobile worlds. I’d say they’re someone to keep

an eye on!

MIKE MILLS

BUSINESS DIRECTOR

M E F B L O G | 7 1

Interview: How netnumber’s New Data Sharing

Scheme Combats Voice & Message Fraud

In this exclusive MEF TV interview at MWC25,

Catalin Badea, Vice President of Product

Development at netnumber, discusses the

launch of a new Fraud Prevention Registry.

Knowledge is power. And this is never more true than in the fight against crime and malpractice.

Without information, how can you take action against the ‘enemy’?

The mobile messaging community knows this well – and phone numbers are the obvious place to

start. Self-evidently, every phisher and spammer needs a phone number to perpetrate their

frauds. So once a suspect number has been identified, it makes sense to alert all stakeholders

immediately. However, at present, this data-sharing chain is very limited. There’s no agreed and

safe method for passing the information around quickly and without friction.

Last month, netnumber decided to act. As a provider of phone number intelligence data, netnumer

is well-placed to address the issue. Its response was to create the Fraud Prevention Registry

(FPR), which it developed in partnership with cyber threat intelligence firm WMC Global. The FPR

tracks and aggregates phone numbers linked to phishing and other fraudulent activities. It then lets

participants share information in real time. The solution has just been launched in the US.

In this exclusive MEF TV interview Catalin Badea talks in more detail about the initiative. He

addresses questions such as:

How do anti-fraud stakeholders share information now?

What is wrong with the current set-up?

How does FPR address the challenges of data sharing?

How can interested parties join?

What is the FPR UX?

Where is FPR available and what are the plans for 2025?

Read More Here

M E F B L O G | 7 2

Risk Or Reward? How Managing Risk Drives

Growth In Mobile Payments

Director at MCP Insight Kev Dawson shares

thoughts on how risk management can be a key

driver for many different parts of the mobile

ecosystem and how proactively managing risk

can lead to new opportunities.

For too long, risk management in mobile payments has been seen as a necessary evil – something

businesses must deal with rather than something that can actively drive success. It’s often viewed

as a defensive strategy, a way to avoid fines or fraud losses rather than a tool for growth.

But what if risk management was the key to unlocking new revenue streams, building stronger

partnerships, and creating a more predictable and scalable business model?

The reality is that businesses that get ahead of risk don’t just protect themselves – they put

themselves in a position to scale faster, retain customers longer, and operate with confidence in

even the most challenging markets. A well-managed risk strategy means fewer customer

complaints and partner disputes, leading to stronger relationships with all parties. It means turning

risk from an unpredictable liability into a competitive advantage.

THE HIGH COST OF GETTING RISK WRONG

We’ve all seen what happens when risk isn’t managed properly. Non-compliant advertising,

fraudulent transactions, and unauthorised billing don’t just hurt individual businesses – they

damage the entire ecosystem.

When consumers lose trust in phone-paid transactions, they complain. Regulators take action.

Mobile operators, under pressure to protect their users, tighten restrictions or shut down markets

entirely. And legitimate businesses – the ones playing by the rules -end up paying the price.

Poor risk management leads to higher refund rates, increased customer churn, and growing

regulatory scrutiny. Operators become more hesitant to support services they can’t fully trust, and

suddenly, access to innovative mobile payments methods like carrier billing – one of the most

friction free payment methods available – is no longer an option.

But it doesn’t have to be this way.

FLIPPING THE SCRIPT: RISK AS A GROWTH ENABLER

The businesses that thrive in this space don’t just react to fraud when it happens – they stay

ahead of it. Instead of firefighting problems as they arise, they use real-time data and risk

intelligence to prevent issues before they start.

M E F B L O G | 7 3

This innovation reduces the volume of funds crossing borders and optimizes liquidity for central

banks. Additionally, PAPSS allows transactions in local currencies, eliminating costly foreign

exchange conversions.

They keep a close eye on advertising flows, ensuring that banner ads, landing pages, and payment

screens are clear, compliant, and aligned with customer expectations. They don’t just rely on

affiliate networks to do the right thing – they often directly buy their advertising with established

partners, actively monitor their campaigns and conversions and, if using affiliates, closely manage

the traffic quality before they damage their brand.

They build strong relationships with mobile operators, demonstrating that they take risks and build

sustainable business models seriously. When an operator sees that a merchant has robust

controls in place, they’re far more likely to approve services, extend carrier billing access, and

provide better commercial terms.

And they strike a balance between security and user experience. Overcomplicated verification

processes can drive users away, but a seamless, transparent payment flow that protects both the

business and the customer builds trust and long-term engagement. Risk management, when done

right, isn’t a blocker to growth – it’s a foundation for sustainable, predictable revenue.

WHAT SUCCESSFUL COMPANIES DO DIFFERENTLY

Businesses that treat risk as a strategic priority tend to share a few key traits.

First, they don’t wait for problems to escalate – they take a proactive approach to fraud

detection, market trends and compliance monitoring. Instead of waiting for complaints to pile up,

they use real-time analytics to flag suspicious patterns, from traffic anomalies to high-risk

payment behaviours.

Second, they work with regulators, not against them. Instead of scrambling to comply with new

rules when they’re introduced, they stay ahead of policy changes and demonstrate that they’re

operating in good faith. They also self-regulate, as we’ve seen in the UK with the formation of the

Association for Interactive Media and Micropayments (AIMM), pre-empting more restrictive

regulation by playing fair from the start. Similarly, with MEF membership they find a global

association that delivers working groups of both focus and purpose.

This proactively supports collaboration, innovation and growth across the wider ecosystem,

through its challenges as well as its opportunities. And finally, they understand that customer trust

is everything. A consumer who feels deceived by a payment flow isn’t just lost revenue – they’re a

potential complaint, a refund, or a social media post that erodes confidence in mobile payments

as a whole. On the other hand, a consumer who feels safe, informed, and in control of their

transactions is far more likely to return and become a long-term customer.

The companies that win in this space aren’t the ones with the most aggressive marketing tactics or

the lowest pricing – they’re the ones that create an environment where customers, operators, and

regulators all feel confident in their ability to operate safely and sustainably.

M E F B L O G | 7 4

RISK MANAGEMENT AS A COMPETITIVE DIFFERENTIATOR

At MCP Insight, we’ve seen firsthand how businesses that take risk seriously outperform those that

treat it as an afterthought. Our work across multiple markets has shown us that the companies

that put controls in place and invest in solutions to do this, don’t just stay out of trouble – they

unlock new opportunities.

This is true across the whole value chain. For mobile operators, a well-managed risk framework

means they can expand mobile payments with confidence, reducing the risk of fraud while

maintaining consumer trust. When operators have visibility into advertising flows, service quality,

and compliance standards, they can support more merchants, grow revenue streams, and

strengthen their position as trusted payment facilitators.

For payment aggregators, strong risk controls enhance their reputation and commercial viability.

By actively vetting content providers, ensuring clean traffic sources, and demonstrating a

commitment to compliance, they can secure better agreements with operators, onboard more

partners, and scale business without regulatory concerns slowing them.

For content service providers, risk management is the key to higher customer retention, lower

refund rates, and long-term market access. Ensuring transparent user journeys, preventing

misleading ads, and avoiding high-risk traffic sources builds credibility – not just with operators, but

with consumers who are more likely to engage with services they trust.

For regulators, businesses that adopt self-regulation and proactive monitoring reduce the need

for heavy-handed enforcement. Instead of reacting to fraud and compliance failures, regulators

can work alongside industry leaders to create balanced frameworks that protect consumers while

allowing the market to thrive.

Risk management isn’t about ticking boxes – it’s about creating the right conditions for sustainable,

long-term growth across the entire mobile payments ecosystem. When every player in the value

chain takes responsibility for fraud prevention, compliance, and transparency, the industry doesn’t

just become safer – it becomes more profitable, resilient, and primed for future innovation.

The bottom line? Risk isn’t something to be feared or avoided – it’s something to be understood,

controlled, and used as a foundation for long-term success.

KEV DAWSON

DIRECTOR

MCP INSIGHT

M E F B L O G | 7 5

ISSUE 17

MEF

QUARTERLY

MAGAZINE

INITIATIVES

I N I T I A T I V E S | 7 6

Anti-Smishing – SMS Protection Registries

MEF and its members are actively supporting the ecosystem with key initiatives to

develop the market, free it from fraud, and support for superior long term customer

experience. Let the MEF team know if you would like to join some of these activities.

Platform development

URL Registry software UAT Completion imminent

Notifications / Message Pop-Up on Login functionality shortly due to undergo UAT

UK Registry – 48 merchants, 200+ brands

Next MEF UK CPAAS plenary roundtable -1st April

MEF participating in Home Office dialogue on the UK Second Fraud charter

Held introductory meeting with Payment service Regulator

Ireland Registry - 9 merchants

MEF continues to participate in COMREG NCIF (Nuisance Communications Industry Forum)

Subgroup SMS

MEF Sender ID Registry Transition Plan and updated model being defined

1-2-1 sessions continue with Merchants

Spanish Registry - 13 Merchants

Closely following the new Spanish Government regulation on SMS to be introduced in May

2026

Crown Dependencies – 2 Merchants

Further Merchants in discussion to onboard

Other Territories

Positive steps made with a number of other Territories

I N I T I A T I V E S | 7 7

ABOUT MEF

Mobile Ecosystem Forum is a not-for-profit

global trade body that acts as an impartial

and authoritative champion for addressing

issues affecting the broadening mobile

ecosystem. We provide our Members with

a global and cross-sector platform for

networking, collaboration and advancing

industry solutions. The goal is to accelerate

the growth of a sustainable mobile

ecosystem that delivers trusted services

worldwide. Established in 2000 and

headquartered in the UK, MEF’s Members

are active across Africa, Asia, Europe, the

Middle East, North and Latin America.

MEF provides a community that offers

Insight (reports, surveys, market guidance);

Interaction (events, networking, visibility)

and Impact (advocacy, code of conducts,

industry initiatives).

To join the MEF community please email:

admin@mobileecosystemforum.com.

Contact Sam if you’d like to contribute an

article.

If you would like to explore the range of

MEF Member sponsorship opportunities

available at any MEF Connects then please

contact Susan.

Follow us on LinkedIn, register for the

member area and subscribe to MEF’s

newsletters to keep up to date with MEF

activities throughout the month.

DARIO BETTI

CEO

VALENTINA FERRARI

COO

SUSAN FINLAYSON-SITCH

DIRECTOR OF OPERATIONS

BEATRICE D’OTTAVIO

SALES DIRECTOR

ANZELLE ROBERTSON

PROGRAM DIRECTOR: CONTENT & ADVERTISING

NICK ROSSMAN

DIRECTOR OF PROGRAMMES

GAVIN PATTERSON

DIRECTOR OF DATA

EWA PEPPITT

GLOBAL MEMBER & FINANCE MANAGER

SAM HILL

GLOBAL CONTENT & COMMUNICATIONS MANAGER

MARITCA CORREA GONZALEZ

GLOBAL EVENT MANAGER

YEFINA ANISA

ADMIN COORDINATOR

GONIA PONIATOWSKA

JUNIOR OPERATIONS MANAGER EVENTS

ARTHUR SILVA

GLOBAL MARKETING & EVENTS EXECUTIVE

MYRA BACHTIAR

MARKETING EXECUTIVE

KURNIAWAN APRILLYANTO

CONTENT & MEDIA EXECUTIVE

NASSIA SKOULIKARITI

PROJECT DIRECTOR IoT

NICK MILLWARD

MEF ADVISOR

MATT EKRAM

MEF ADVISOR

NIKKI BAILEY

REGISTRY OPERATIONS MANAGER REGISTRY

TJUT ASTRIYA

OPERATIONS & ACCOUNT MANAGER REGISTRY

YOLANDA SANCHEZ

OPERATIONS & ACCOUNT MANAGER REGISTRY

A B O U T M E F | 7 8

MOBILEECOSYSTEMFORUM.COM

©2025 Mobile Ecosystem Forum Ltd.

All rights reserved.

Disclaimer

Mobile Ecosystem Forum Ltd. makes no representation,

warranty or undertaking with respect to and does not

accept any responsibility for, and hereby disclaims liability

for the accuracy, completeness or timeliness of the

information provided.

ISSUE 17 - MEF Quarterly Magazine

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