DOWNLOAD PDF The Viscount's Pearl (Regency Outsiders)

THE BUSINSS PLAN
Anastacio, Almer
Apoya, Prilce
Reyes, Almira
H328

CHAPTER 1: BUSINESS DESCRIPTION
1.1 GENERAL DESCRIPTION OF THE BUSINESS
Dancing Bunny Bubble Milk Tea Cafe is a start-up milk tea cafe located in Intramuros,
Manila Dancing Bunny Bubble Milk Tea Cafe expects to catch the interest of a regular loyal
customer base with its broad variety of bubble milk tea. This specialist drink is increasingly
being offered in cafés, coffees shops and bars. It originates from Asia and is made up of hot
or cold tea, milk, sugar and giant black tapioca balls. Ice is then added and the drink shaken
to create the bubble effect. Bubble milk tea is often referred to as pearl shake, tapioca ball
drink, boba ice tea and bubble drink among other things. The term "bubble" refers to the
tapioca balls in the drink. These chewy tapioca balls, or "pearls," are consumed along with
the beverage through a wide straw.
The wide range of our contacts & relationships mean we will open a bubble tea café with
minimal investment ensuring we get the biggest bang for our buck. A bubble tea cafe is not
labor intensive, is simple to operate and does not necessitate that the owner be on site. The
key is to get things set up correctly in the early stages and house effective operating
systems to save valuable time, effort, and money.
1.2 VISION AND MISSION
VISION STATEMENT
Our vision is to build Dancing Bunny Milk Tea Cafe that will become the top choice for locals
and tourists around Intamuros, Manila. Our visions follows values, quality, virtue, unity and
perfection.
MISSION STATEMENT
Dancing Bunny Milk Tea Cafe aims to offer high quality milk tea at a competitive price to
meet the demand of the low - to higher - income local market area locals and tourists.
1.3 INDUSTRY BACKGROUND
One of trends which attracts most of the people here in the Philippines is chain of coffee and
milk tea shops. Many famous milk tea trade names appear in recent years such as:
Chatime, Zentea, Infinitea, Macao Imperial Tea, Gongcha, Coco, D’cream and so on. They
have a lot of subsidiaries around the country. Each year, in Metro Manila, they also have 3
to 4 new shops. Especially around university zones, they usually have about 5 big or small
milk tea shops. This proves that milk tea is one of favorite drinking of locals and tourists.
Starting from individual favourite, business passion and faults which are still in bubble tea
market our group decides also to make a take-out milk tea business plan. We will apply
Taiwanese’s service style and service system and combine with new flavors from other
countries which we learned when we travel in Taiwan. We hope we can bring convenience
to consumers. Besides that we also hope with new processing formula, milk tea not only a

beverage but also a nutrition drink for all ages, from kindergarten to the workers or
employees working in large firms
CHAPTER 2: MARKETING ASPECT
A. RESEARCH ANALYSIS
2.A.1 TARGET MARKET
The dominant target market for Dancing Bunny Bubble Milk Tea Cafe is a regular stream of
students and workers within Intramuros, Manila. Personal and expedient customer service at a
competitive price is key to maintaining the local market share of this target market.
2.A.2 MARKET SIZE AND TRENDS
Because Intramuros, Manila has a warm climate for almost through out of the year, bubble tea
products are very much in demand. During the remaining four months of the year, warm drinks
are in significantly higher demand. Much of the day's activity occurs at lunch time, with a
relatively steady flow for the remainder of the day.
2.A.3 COMPETITION
Competition in the local area is somewhat sparse and does not provide nearly the level
of product quality and customer service as Dancing Bunny Bubble Milk Tea Cafe. Customers
are looking for a high quality product in a relaxing atmosphere. They desire a unique, classy and
fun experience. In addition to sales through company operated retail stores, leading competitors
sell drinks through other channels of distribution (specialty operations). Larger chains vary their
product mix depending upon the size of each store and its location. Larger stores carry a broad
selection of drinks in various sizes and types of packaging, as well as accessories such as
storage containers, travel tumblers and mugs. Smaller kiosks typically sell a limited line of
drinks. Technologically savvy competitors make milk tea and milk tea-related products
conveniently available via mail order and online. Additionally, a few larger competitors have
made mail order catalogs offering drinks, certain food items, and accessories available.
2.A.4 ESTIMATED MARKET SHARE
B. MARKETING PLAN
2.B.1 MARKETING STRATEGY - SALES AND DISTRIBUTION
Bubble tea cafes shops are heavily reliant on impulse buying and passing trade. Therefore they
will benefit from a strong image that is attractive to clearly identifiable types of customer. They
are at the forefront of ‘lifestyle’ branding and as such reflect the changes in the demographic
make-up. Issues to consider when developing a bubble tea cafes client base include:
Visibility - location will be vital. However, high street sites may be difficult to obtain due to high
rent and intense competition, particularly from major chains.
Shop design – bubble tea cafes usually cater for both the leisure and takeaway market. Many
chains have been modeled on specific themes such as Asian style. However, an independent
bubble tea cafe may need to differentiate itself from the large chains.
Consideration - should be given to additional activities that may attract custom. For example
displaying art works of local artists or students may bring in customers. Live music could
increase interest or hosting ‘reading group’ meetings (an increasingly popular leisure activity)
could bring in additional and regular custom.

Promotional Offers - most bubble tea cafes attract younger customers, therefore promoting the
business to older age groups may be worthwhile or offering deals such as ‘bubble tea and...’
deals.
Word Of Mouth - recommendation will also be important therefore it is important that you offer
good customer service and staff are aware of this requirement. Dancing Bunny Bubble Milk
Tea Cafe will succeed by offering consumer’s high quality bubble tea with personal service at a
competitive price.
2.B.2 PRICING
2.B.3 ADVERTISING AND PROMOTIONS
Most bubble tea cafes attract younger customers, therefore promoting the business to older age
groups may be worth while or offering deals such as ‘buy 4 and get 1 for free’ deals or they can
get stamp for every purchase and after they collect 10 stamps they can redeem if for a bubble
milk tea. We will also send out flyers to attract and to try out our product.
CHAPTER 3 OPERATIONS ASPECT
3.1 LOCATION OF THE BUSINESS
Because Dancing Bunny Bubble Milk Tea Café main revenue comes from beverages and
target customers are people from 15 to 30 ages so our shop must close to school. Shop is
located in front of Lyceum of the Philippines University that has many people goes around
and there are 3 schools nearby. The area of shop is 15 square meters which enough to
meet the sales and product processing.

3.2 MATERIALS & EQUIPMENT USES
QTY EQUIPMENTS PESO
1 Refrigerator 10,000
2 Brewer 5,000
1 Mixer 1,500
1000 Plastic Cups with Dome Lid 10,000
1000 Straw 500
3.3 LABOR REQUIREMENTS
POSITION NUMBER RATE MONTHLY TOTAL
Supervisor &
Cashier
1 Fixed Monthly 14,000 14,000
Barista 2 600 per day
Will work 5
days in a week
12,000 24,000
3.4 COSTING TEMPLATE

3.5 PROJECT TIME TABLE (GANTT CHART)
CHAPTER 4: MANAGEMENT ASPECT
4.1 PHILOSPHY OF MANAGEMENT (VMO)
VISION STATEMENT
Our vision is to build Dancing Bunny Milk Tea Cafe that will become the top choice for locals

and tourists around Intamuros, Manila. Our visions follows values, quality, virtue, unity and
perfection.
MISSION STATEMENT
Dancing Bunny Milk Tea Cafe aims to offer high quality milk tea at a competitive price to
meet the demand of the low - to higher - income local market area locals and tourists.
4.2 LEGAL STRUCTURE OF OWNERSHIP
1 – General Partnership
2 – Limited Partnership
4.3 ORGANIZATIONAL STRUCTURE
SUPERVISOR &
CASHIER
BARISTA
BARISTA
4.4 MANAGEMENT AND THEIR DUTIES & RESPONSIBILITIES
SUPERVISOR - Setting goals for performance and deadlines in ways that comply with
company’s plans and vision. Organizing workflow and ensuring that employees
understand their duties or delegated tasks. Monitoring employee productivity and
providing constructive feedback and coaching
CASHIER - A Cashier’s primary role is to assist customers in the in-store check-out process.
Main duties include ringing up sales, bagging items, requesting price checks, honoring
coupons, collecting payment and giving appropriate change. Responsible for counting the
contents of cash register drawer at the end of each shift, maintaining receipts, records and
withdrawals. May be responsible for checking materials and supplies and reporting when stock
is low.
BARISTA - A Barista’s primary role is to create drinks. Performs various duties to assist in
filling customers' orders. Cleans and polishes utensils and equipment used in food and
beverage preparation.