Retailers Forum Magazine May 2025

S

URCES FOR GENERAL & VARIETY STORES

retailers

www.retailersforum.com

FORUM

VOL. 45 NO. 1

MAY 2025

Connecting Wholesalers and Retailers Since 1981

LARGEST SELECTION OF NEW

BALANCE IN THE INDUSTRY!

Over 25 Years Of servicing The MarkeTplace

Over 25 Years Of servicing The MarkeTplace

New New Clearance Clearance Items Items Weekly Weekly - Limited Limited Quantities/Sizes

Quantities/Sizes

- All All Genuine Goods

Men’s

Men’s

Unisex

Unisex

Men’s

Men’s

SD100V4 TRACK SHOES

RETAIL: $ 74.99

CLOSEOUT: $ 24.99

SD100V4 TRACK SHOES

RETAIL: $ 74.99

CLOSEOUT: $ 24.99

XC XC SEVEN SEVEN V4 V4 TRACK SHOES

RETAIL: $ 69.95

CLEARANCE: $ 29.99

FUELCELL 4040 V6 MOLDED

RETAIL: $ 89.95

CLEARANCE: $ 39.99

FUELCELL 4040 V6 MOLDED

RETAIL: $ 89.95

CLEARANCE: $ 39.99

Women’s

Women’s

Men’s

Men’s

Men’s

DYNASOFT NERGIZE SPORT V2

RETAIL: $ 69.95

CLEARANCE: $ 39.99

DYNASOFT NERGIZE SPORT V2

RETAIL: $ 69.95

CLEARANCE: $ 39.99

237 RUNNING SHOE

RETAIL: $ 79.99

CLEARANCE: $ 39.99

FRESH FOAM ARISHI V4

RETAIL: $ 69.99

CLEARANCE: $ 44.99

FRESH FOAM ARISHI V4

RETAIL: $ 69.99

CLEARANCE: $ 44.99

Unisex

Unisex

Women’s

Men’s

Men’s

574 HYBRID

RETAIL: $ 89.99

CLEARANCE: $ 59.99

574 HYBRID

RETAIL: $ 89.99

CLEARANCE: $ 59.99

FUELCELL 996V5

RETAIL: $ 139.99

CLEARANCE: $ 69.99

FRESH FOAM X MORE TRAIL V3

RETAIL: $ 159.99

CLEARANCE: $ 79.99

FRESH FOAM X MORE TRAIL V3

RETAIL: $ 159.99

CLEARANCE: $ 79.99

Men’s

Men’s

Women’s

Women’s

Unisex

Unisex

NEW BALANCE 610DV1

RETAIL: $ 129.99

CLEARANCE: $ 79.99

NEW BALANCE 610DV1

RETAIL: $ 129.99

CLEARANCE: $ 79.99

FUELCELL SUPERCOMP ELITE V3

FUELCELL SUPERCOMP ELITE V3

SAVE

SAVE $ $ 140.00

140.00 | 61% OFF

61% OFF

PRICE REDUCED TO

PRICE REDUCED TO $ $ 89.99

89.99

550 LIFESTYLE

RETAIL: $ 119.99

CLEARANCE: $ 89.99

550 LIFESTYLE

RETAIL: $ 119.99

CLEARANCE: $ 89.99

www.SneakerClearance.net

RETAILERS FORUM MAGAZINE | MAY 2025 Page 3

Anniversary

I‘d never thought that back when I was

22-years-old just starting to publish

Forum that it would be a run lasting

over three decades and one that I can

honestly say I still enjoy as much today, 44

years later, as when I started!

Now, 44 years and 528 issues later, we

celebrate embarking on our 45 th year —

servicing the wholesale/retail industry.

Reflecting back over the years is always

sentimental for me as I remember the

birth of my daughter in 1983 and the

7-days a week working with her crib in a

corner of my office. I recall moving from

our basement office in Great Neck to our

first modern offices in Syosset, the birth

of my son in 1987 and then purchasing

our own office building in Centerport,

where we remain today.

Our First Issue – May 1981

They say that

time flies, and it

certainly does.

My daughter’s

now 42, with

a newborn,

while my son’s

38. Both of

them have

pursued careers

in media

and marketing.

Retailers

Forum has been my passion that brings

me great joy in addition to great stress

at deadline times! Publishing is a fastpaced

industry

that requires

a dedicated

staff and loyal

advertisers

and readers to

remain successful.

I have been

blessed with

both, which

has allowed us

to continue

strongly as over

the years.

Being the first trade magazine sets a high

bar. In many instances we have shaped

the marketplace by exploring and presenting

new opportunities to our clients.

When we started there was no such thing

as a computer or fax machine (wow, am I

old!). Now, technology changes constantly

and we must all embrace and harness its

power to stay ahead of the curve. We take

our responsibility of guiding the market

very seriously.

As we start our 45 th year in the industry I’d

like to thank everyone who has contributed

to our business over the years and help

us build what we like to think is the best

trade magazine in the country. Hopefully

you think so also and will be with us for

the next 44!

Martin Stevens, Publisher

Publisher Martin Stevens circa 1981

Page 4 MAY 2025 | RETAILERS FORUM MAGAZINE


ADVERTISERS

Sell to over 60,000

stores through Forum

631/754-5000

Start.

USA COSTUMERS

Light Up Without

Lighting Up!

Grow. See our ad on Page 31

Repair.

Our specialty is helping small and

mid-sized businesses achieve success.

Contact us for free consultation.

1-800-433-7002

info@ForumBA.com • www.ForumBA.com

See our ad on page 34

LOGIC • WHOLESALE

Kits

see our ad on page 47

H2 E-Cig Round

Mouth Atomizer

$1.85

Electronic

Cigarettes

Full Service Wholesaler • We Ship Worldwide

• Disposables

• Atomizers

5mL Bottle

E- Liquid E-Juice

for E-Cig $1.30

• E-Cig Batteries

E-Case w/2

Cigarettes + 1 USB

Charger $10.50

E-Cig kit Includes 1 cig,

10cartridges, Wa l, USB,

Car Chargers $6.50

Round Mouth E-Cig

3.5ml Atomizer Set

w/Coil Heads $3.83

SMALL

BUSINESS

CONSULTING

ForumBA.com

Ad on Page 28

• E-Liquids

• E-Cig Accessories

TIME MAKES MONEY

TIME

WHOLESALERS

SHISHA Zero

Nicotine Disposable

E-Cig $3.45

www.Lightecig.com

see our ad on Page 59

We Dropship - Distributors WanteD • Scroll website to bottom - Click on WHoLESALE

SNEAKY SAVINGS ON SNEAKERS

See Our Ad on Pg 03

BLING IT ON!

HipWholesale.com

Does anybody

read these?

CALL 631-754-5000 and

you’ll get a FREE 3-mo.

subscription!

Congratulations to

LIMA BEANS

PERU

M AY 202 5

44

INDEX

PLEASE PATRONIZE THE LEADING WHOLESALERS

WHO ADVERTISE IN

RETAILERS FORUM MAGAZINE

THE TRUSTED BUYING SOURCE FOR RETAIL STORES!

ADVERTISING

RATES 09

APPAREL

BLANK TEES 38

BOUTIQUE CLOSEOUTS 35

CLOTHINGWARE 57

DD BULK 22

FASHIONABLE SALES 41

FLIRTY WHOLESALE 20

SCARF WAREHOUSE 49

STYLISH PLUS 65

TEE SHIRT HOUSE 18

UIN DEALS 19

USACOSTUMERS.COM 34

ASSORTED ITEMS

1 STOP WHOLESALE 43

AUCTION FINDER 60

BEAN WHOLESALERS 58

CLOSEOUTS FOR SALE 51

DOBA DROPSHIP 33

EVERYTHING CLOSEOUTS 48

EZ DROPSHIP 66

HEAVENLY WHOLESALE 68

MEGA UBID 32

RAMSONS IMPORTS 15

RUSH SUPPLIERS 22

BOOKS & DATABASES

BUYERS CONTACTS

BACK COVER

CELLULAR

CELLCITY.BIZ 29

WHOLE-CELL 69

COMPUTERS

REFURB SHOPS 30

CONSUMER ELECT.

FIND IT CHINA 27

CREDIT CARD

PROCESSING

EXP MERCHANT 61


3’x 5’ Flags $2.50 Each

Min.100 pcs

WHOLE BOOTH IN

THIS CRATE CONVERTED

TO TABLE

#1

BUYING GUIDE

FOR RETAIL STORES!

DISPLAY/SUPPLIES &

SERVICES

AVVO ADVISORS 54

E-STORE BUILDERS 52

E STORE SIGNS 25

E-STORE SITES 40

FB CAMPAIGNS 62

FORUM ADVISORS 28

KWIK INC. 64

PAYROLL HELPER 72

PREMIUM CONVENTIONS 13

PROTECTION PLANS 50

RETAILERS BANK 20

SALES GROUP BAGS 70

VACATION PROMO 42

WHOLESALESOURCES.COM

INSIDE BACK COVER

DROPSHIPPERS

DOBA DROPSHIP 33

E-CIGARETTES &

SMOKE SHOP ITEMS

3’x5’Embroidered Flags $14.00 Each

LIGHT E CIG 63

View our 148 page Catalog online !

www.RIOhio.com

LOGIC WHOLESALE 47

USA VAPE DEALS

Hat Pins

$6.00

dz

21

FOOTWEAR

$36.00 dz

SNEAKER CLEARANCE 03

$36.00 ut 72 pcs

HANDBAGS

BAG CLOSEOUTS Playing Cards 23

Garden Flags

$48.00 dz

BAG VENDORS 24

Metal Signs

$5.50 Each

Tri-Fold

$5.00 Each

HOME & HOUSEWARE

3’x5’Embroidered Flags

$14.00 Each

MERCHANDISE REP 44

RUG PROFITS 37

JEWELRY/

ACCESSORIES

Belt Buckles

$36.00 dz

$21.00 dz

$9.00 dz

$18.00 dz

$24.00 dz

$21.00 dz

BLING WHOLESALER 55

BODY CANDY HQ 71

BUND JEWELRY 39

HIP WHOLESALE 31

JEWEL CLEARANCE 18

JEWELRY MINERS 45

SHAKE WHOLESALE 56

$18.00 dz

5” Patches $36.00 dz

$39.00 dz

NOVELTIES

3pc Magnet

CARTOON CONCEPTS 24

Garden Flags

Leather Wallets $5.50 each

Magnets 3”x8” $18.00 dz

WindSocks

48.00 dz $48.00 dz

COOL GLOWING 53

Min.Order

$150.00

$4.50 Each

$42.00 dz

NOVELTY SELLER 67

PPE SUPPLIES

$4.75 each

MADE IN USA

PPE STOCKROOM 74

Metal Plates

$27.00 dz

$48.00 dz

R/C & TOYS

RC VARIETY 73

$30.00 dz 8” x 12” Parking Sign $18.00 dz

SOARING RC 36

12”x18” Metal Signs

$5.50 Each

12” Metal Signs

SPECIAL $5.00 Each

FEATURES

FORUM ANNIVERSARY $15.00 dz 04

$7.00 Each

FORUM WORKSHOP 26

Belt Buckles

$42.00 dz

$18.00 dz

READER RESPONSE 11

Patches $18.00 dz

Metal Sign

$5.25 Each

Belt Buckles

RETAILING NEWS 14

$36.00 dz

WHAT’S HOT 12

SPORTING GOODS

OHIO KNIFE 02

TRADE SHOWS

THE MARKET CENTER 16

WATCHES & CLOCKS

TIME WHOLESALERS 59

WATCH DEALERS 16

WEDDING ITEMS

$15.50 Each

SMARTEST BARGAIN 46

Advertise in

See Page 9

12”x18” Metal Sign $5.25 each

BUSINESS BOOKS

www.BizBooks.org

SHIPPING AND STORAGE

USE TO BE DISPLAY BY CHOICE LLC

8” x 12” Metal Signs

MADE IN USA

COST SAVING - FACTORY DIRECT FAMILY OWNED - BEST SERVICE

AFFORDABLE $39.00 dz - STACKABLE

FOLDABLE - PORTABLE

Steve.Finn@premiumconventions.net

www.displaybychoice.com

Phone:702-281-3442

Leather Bracelet $18.00 dz

$24.00 dz

Best Friend Necklace

$24.00 dz/sets

1ut/5 dz Mood Rings $33.00 unit

BACK LIGHT TOWERS WITH MERCHANDISE

$4.00 each

Metal Sign

12”X18” $5.75 Each

PREMIUM TRUCKING AND CONVENTION

OUT OF THE BOX

30 YEARS IN BUSINESS

$36.00 ut/72pcs

$15.00 dz

BOOTHS!

Creative

Displays…

See our ad

page $6.00 13 dz Hat Pins Also

Gigantic

sold

Selection

by the

of Variety dozen! Goods

40 X 40 SLATWALL 40 X 40 DISPLAY BACK LIGHTED WITH WALL LIGHTED & SEE SIGN THROUGH SIGNS & FOAM GONDOLAS FLOOR

20 X 30 FREE STANDING BOOTH 40 FOOT BOOTH IN 20 FOOT AREA CRATES CONVERTED TO TABLES

36 pcBiker Ring

RAMSON’S

$39.00 unit

RISERS WITH BACK WALL ROTATING TOWER FOLDABLE PEDESTALS

See our Ad on Page 15

FOLDABLE RISERS FOLDABLE GONDOLAS FOLDABLE SHOWCASES

DROPSHIP TO PROFITS!

Tri- Color Necklace $18.00 dz

1000’s of Items

See our ad on Page 33

WHOLESALERS:

Increase Your Sales

By Advertising Here!

631-754-5000

Don’t Be A Drone!

BUY ONE!

www.RCVariety.com

See Our Ad on Pg. 73

VISIT FORUM ON

THE INTERNET

View our latest books at

www.bizbooks.org

WE HAVE BUYERS

EZ DROPSHIP 66

UNIVERSE WHOLESALE 17

WELCOME NEW READERS!

Databases for ALL Industries

www.BuyersContacts.com


ADVERTISING INFORMATION


VOL 28 NO. 2

JUNE 2008

MARKETING TIPS!

MERCHANDISE SOURCES

RETAILING TIPS

SELL LIKE AN

EGYPTIAN!

Reach Active Buyers with our Print Readership

Plus over 265,000+ Page Views Monthly Online

✔ Apparel and Accessory Stores

✔ Card and Gift Stores

✔ Discount and Dollar Stores

✔ Distributors and Jobbers

✔ General Merchandise Stores

✔ Internet On Line Stores

✔ Mail Order Catalog Sales

✔ Novelty and Toy Stores

✔ On Line Stores

✔ Resort and Souvenir Stores

✔ Sporting Goods Stores

✔ Variety Merchandise Stores

✔ Wholesalers

ESTABLISHED IN 1981 as a buying source for store

owners and wholesalers, Retailers Forum offers advertisers

a large national circulation to showcase their products

and services. Many of our readers are located in rural

areas where access to merchandise is difficult, making our

magazine indispensable to their buyers.

Through our unique direct mail and trade show

circulation we constantly rotate our mailing lists, adding

new stores monthly enabling us to deliver new, fresh

buyers each and every month you advertise with us.

In addition to your print ad, your company will be

featured in our digital on line monthly version at

www.RFmagazine.com. Our online magazine produces

over 265,000+ page views monthly for our advertisers,

which is in addition to our print and mail distribution.

Your online ad will link to your website and email

address and we provide unlimited transfers from our

readers into your website 24/7.

FORUM PUBLISHING COMPANY

383 East Main Street, Centerport, NY 11721

www.RetailersForum.com

CONTACT US:

TEL: 1-800-635-7654

FAX: 631-754-0630

Email: ForumPublishing@gmail.com


retailers

ADVERTISING RATES

AD SIZE 1 ISSUE 3 ISSUES 6 ISSUES 12 ISSUES

1/8 Page $400 $300 $275 $250

¼ Page $525 $425 $400 $350

½ Page $625 $525 $500 $450

Full Page $850 $750 $700 $650

2 Pages $1,350 $1,250 $1,150 $1,050

Prices shown per month, above rates include full color printing

ADVERTISING SPECS

1/8 Page: 2¼" high x 3¼" wide

¼ Page: 4‚" high x 3¼" wide

½ Page:

Full Page:

Email or provide CD of ad in exact dimensions as JPG, TIF or preferred

PDF format in CMYK color, 300 dpi resolution only

✔ Monthly print and mail magazine

✔ Online magazine and search marketing

✔ Distribution at top trade shows

4‚" high x 7" wide or

9½" high x 3¼" wide

9½" high x 7" wide

FULL MARKETING PROGRAM INCLUDED >>

Printed Magazine

• Your ad is featured in our

printed magazine circulated to

buyers across the USA. Includes

distribution at industry’s top trade

shows.

Complete Digital Magazine

• Your ad runs on-line at

www.RFmagazine.com

• Over 265,000+ monthly

page views

• Active link to your website

Phone APP

• Your company included in our free

iPhone and Android APP. Imagine

YOUR company right

on the buyers phones!

Reader Response

• Generates leads from buyers interested

in your products through a

code placed in

your ad and on-line at

www.vendor411.com. Free for

all half and full-page ads.

Search Marketing

• Your company included in the

industry’s leading search engine:

www.supplier411.com

• Saturation marketing coverage on

our new wholesale portal: www.

wholesalesources.com

TOP INDUSTRY TRADE SHOWS 2025

JANUARY

Atlanta Gift Fair

Los Angeles Market Week

Philadelphia Gift & Variety Show

Seattle Gift Show

The Merchandise Center, IL

FEBRUARY

Magic Sourcing Show

New York Toy Fair

Off Price Specialist Show

Rocky Mountain Gift Show

MARCH

ASD Marketweek Las Vegas

Atlanta Spring Gift Show

California Marketplace

Dallas Apparel & Accessories Show

Greensboro Gift & Jewelry Show


APRIL

Hawaii Merchandise Expo


MAY

Las Vegas Licensing Show

New Orleans Gift & Jewelry Show

Northern Michigan Gift & Souvenir Show


JUNE

Dallas Gift & Variety Show


LA Fashion Market

JULY

Atlanta Gift & Home Furnishings

California Marketplace

Philadelphia Gift & Variety Show


AUGUST

ASD Market Week

Biloxi Wholesale Show

Off Price Specialist Show


Rocky Mountain Gift Show TBD

SEPTEMBER

Asia America Wholesale Show

Dallas Home & Gift Show

Greensboro Gfit & Jewelry Show

Hawaii Gift Show

Norton’s Gift & Variety Show

Philadelphia Candy & Gift Show


OCTOBER

Dallas Apparel & Accessories Show

Las Vegas Souvenir & Gift Show


NOVEMBER

Gatlinburg Gift Show

Hawaii Merchandise Expo


Smoky Mountain Variety

DECEMBER

Grand Strand Gift & Variety Show



Our Large Holiday Issue Hits The Mails Before Thanksgiving to

Maximize Advertisers Results!

We provide physical magazines at shows or email free

digital magazine to attendees using Attendee database lists.

* Show schedules are subject to change without notice.

From the

PUBLISHER

OUR 44 th ANNIVERSARY MESSAGE

BACK in May of 1981, smack in the midst

of one of our country’s past recessions, this

magazine was started by a naïve 22-year-old

who augmented his $299 a week paycheck

by selling stuffed animals and gifts at the

front doors of a local flea market. It was a

grueling beginning to say the least. Who could

have imagined that 44 years later we’re still

operating and have survived other recessions,

world turmoil and even today’s economic

uncertainty!

ONE thing that I have learned from start a

business in the worst of times is that there is

always opportunity everywhere, If you have a

product or service that fills the niche you can

be successful. This magazine and our entire

enterprise was started with $100, lots of sweat

and prayers. Even though the economy was

miserable when we started, within the next

few years we took the magazine national and

added an additional magazine, Swap Meet.

We were filling a void in the industry and it

paid off.

TODAY our two magazines, business

directories and database services service both

the USA and overseas markets. Back in our

early days (we were pre-fax machine and

computer), growing the business was quite

different than today. In some ways it was better

because there was much less competition and

more excitement for our properties. Now with

the internet and boundless competition along

with limited customer attention spans.

WHILE the industry, and world, changes

quickly, there is still a great future for our

wholesalers and retailers servicing this

segment of the market. Our shoppers are

value conscious and looking for the best deals

and the hottest merchandise. Our readers, by

using magazines and websites like ours, are

able to view the country’s top wholesalers to

ensure they are buying the latest goods at the

best prices. With many of our advertisers there

are no minimum orders which allows you to

purchase one or two each of many different

styles, sizes, colors, etc. This enables you to

stock a wider range of goods without tying up

too much money in inventory. A real bonus for

the independent retailer!

WE are proud to be part of the small

businesses of America and stand by our

readers and advertisers who truly represent

the strength of our country. We are fortunate

to know some of the hardest working people

who meet the daily challenges of running a

business. I have seen many of our colleagues

achieve their goals and dreams and make a

better life for themselves and their families.

This makes everything worthwhile and I am

blessed to be able to share in that success

for the last 44 years. My heartfelt thanks for

allowing Forum Publishing to service you for

over four decades. Here’s looking towards

many more!

RETAILERS

FORUM

SALES & MARKETING

Gregory Brown

Tom Richards

Scott Savitt

Martin Stevens

OFFICE MANAGER

Leah C.

PRODUCTION

LAPIZ DIGITAL

CREDIT DEPARTMENT

Kristine Hines

CIRCULATION

Discount Reading Svc.

LITERARY STAFF

Patricia Luebke

Jason Meyers

Rachel Spearman

COLOR PRODUCTION

Anchor Imaging

PRINTING

Composing Room

ART DIRECTION

Gregory Stevens

Martin Stevens

OVERSEAS OFFICE

Trade Channel

N.W. Guineastr 30

2022 PA Haarlem

Netherlands

+31-23-531-90-22

Published Monthly by:

Forum Publishing Co.

383 East Main Street

Centerport, NY 11721

Tel: 631/754-5000

Fax: 631/754-0630

forumpublishing@gmail.com


44 Years

1981-2025

RETAILERS FORUM is published monthly at $75/year USA,

$125/year foreign.


Entire contents copyright ©2025 by Forum Publishing.

Publisher assumes no responsibility for contents herein.

First and third class postage paid at Centerport, NY. Bulk

mail paid at NY, Brookfield, WI and Hooksett, NH under

private mail indicia via publication mailing.

retailers

retailers

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APPAREL

APPAREL

❑

❑

All All Advertisers in in APPAREL

All Advertisers in APPAREL

❑

13. 13. Capsmith

13. Capsmith

❑

14. 14. Style In In Fashion

❑ 14. Style In Fashion

BUSINESS SERVICES

BUSINESS SERVICES

❑

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All All Advertisers in BUSINESS SERVICES

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❑ 24. Forum Business Advisors

❑ 24. Forum Business Advisors

COLLECTIBLES

COLLECTIBLES

❑

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All Advertisers in COLLECTIBLES

❑ 03. Patter’s Collectibles

❑ 03. Patter’s Collectibles

CREDIT CARD PROCESSING

CREDIT CARD PROCESSING

❑

❑

All Advertisers in CREDIT CARD PROCESSING

All Advertisers in CREDIT CARD PROCESSING

❑ 68. EXP Merchant

❑ 68. EXP Merchant

ELECTRONICS

ELECTRONICS

❑

❑

All All Advertisers in ELECTRONICS

❑ All 08. Advertisers Surplus Giant

in ELECTRONICS

❑ 08. Surplus Giant

GENERAL & VARIETY

GENERAL VARIETY

❑

❑

➥

Look

Look

Look

For

For

For

Reader

Reader

Reader

Response

Response

Response Banner

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in

in

in

Our

Our

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ADS!

ADS!

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All All Advertisers in in GENERAL & VARIETY

All Advertisers in GENERAL & VARIETY

❑ 02. 02. Harnel Inc. Party Goods

❑ 02.

07. 07. Harnel

Ramsons

Inc. Party Goods

❑ 07.

06. 06. Ramsons

Stain Stain Imaging

❑ 06. Stain Imaging

Want More Info? Circle #00 on page 00 • www.Vendor411.com

Want More Info? Circle #00 on page 00 www.Vendor411.com

Want More Info? Circle #00 on page 00 • www.Vendor411.com

ADVERTISER INDEX

HEALTH

HEALTH & BEAUTY

BEAUTY

Your Name ____________________________________________ Type of Business ____________________________________

Your Name ____________________________________________ Type of Business ____________________________________

Your Company Name Name ____________________________________________________________________________________________

Type of Business Company Name ____________________________________________________________________________________________

Company Address ___________________________________________________________________________________________________

Name Address ___________________________________________________________________________________________________

Address City ___________________________________________________State ___________________________________________________________________________________________________

Zip City ___________________________________________________State _____________________ Zip ______________________

City E-Mail: ___________________________________________________State ________________________________________________Tel _______________________ Fax Zip ______________________

E-Mail: ________________________________________________Tel _______________________ Fax ______________________

E-Mail: ________________________________________________Tel _______________________ RETAILERS FORUM MAGAZINE Fax ______________________

| MAY 2025 Page 11

❑

❑

All Advertisers in in HEALTH & BEAUTY

All Advertisers in HEALTH & BEAUTY

❑ 11. 11. De Soap Fragrances

❑ 11. De Soap Fragrances

HOME & HOUSE

HOME HOUSE

❑

❑

All Advertisers in in HOME & HOUSE

All ❑ Advertisers 23. Dakota Steel in HOME Art & HOUSE

23. Dakota Steel Art

❑ 21. Sanders Collection

❑ 21. Sanders Collection

JEWELRY & ACCESSORIES

JEWELRY ACCESSORIES

❑

❑

All Advertisers in JEWELRY & ACCESSORIES

All ❑ Advertisers 09. Puka Creations in JEWELRY & ACCESSORIES

❑ 09. 16. Puka Tropical Creations

Traders

❑ 16. Tropical Traders

NOVELTIES/TOYS

NOVELTIES/TOYS

❑

❑

All Advertisers in NOVELTIES & TOYS

All ❑ Advertisers 10. Novelty Toys in NOVELTIES & TOYS

❑ 10. Novelty Toys

PET PRODUCTS

PET PRODUCTS

❑

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RETAILING NEWS

Forever 21 Files for C11 Bankruptcy

F21 OpCo LLC (Los Angeles), operator of Forever 21 stores and licensee of the Forever 21 brand in the United

States, has filed for Chapter 11 bankruptcy. With that action, the company says it will proceed with “an

orderly wind down” of its U.S. business, which includes an American headquarters in Los Angeles and 340

stores. (200 other locales outside the U.S. will continue operating by other licensees.)

MEANTIME, the company say it will continue to seek a buyer to undertake either a going-concern

transaction or acquire some or all its assets. If such a sale should take place, the company may pivot away

from a full wind down of operations to facilitate a going-concern transaction, a dual-path process will best

maximize optionality and value.

“WHILE we have evaluated all options to best position the company for the future, we have been unable

to find a sustainable path forward, given competition from foreign fast-fashion companies, which have

been able to take advantage of the de minimis exemption [which allows shipments of goods valued at or

under $800 to enter the U.S. duty-free and with minimal paperwork] to undercut our brand on pricing and

margin, as well as rising costs, economic challenges impacting our core customers and evolving consumer

trends,” said F21 OpCo CFO Brad Sell. “As we move through the process, we will work diligently to minimize

the impact on our employees, customers, vendors and other stakeholders.”

THIS is Forever 21’s second trip into bankruptcy. In its coverage of the company’s latest foray into

Chapter 11, The New York Times noted that its first trip took place in 2019, at which time it closed more than

30 percent of its stores in the United States before being bought out of bankruptcy by the Sparc Group, a

joint venture between Authentic Brands Group and mall operator Simon Property Group.

THEN, in 2023, Sparc signed an agreement selling Chinese e-commerce giant Shein about a third of

Sparc’s shares. But that apparently has not been enough to turn the retailer’s fortunes around.

WHP Seeks to Buy Guess?

LICENSOR/brand management firm WHP Global (New York) is seeking to acquire Guess? Inc. (Los Angeles)

for $13 per share in cash. The non-binding proposal would involve acquire the outstanding stock of Guess?,

except for the 43% percent of total held by co-founders Paul Marciano and Maurice Marciano and CEO

Carlos Alberini.

ACCORDING to published reports by Reuters and others, the company had a market value of about

$500 million as of Friday (March 14), just before the WHP proposal was revealed. Its shares have risen in

trading today (March 17).

WHP’s proposal would be financed through a combination of equity and third-party debt financing, as

well as rollover or reinvestment by each of the major shareholders mentioned earlier. It assumes that here

will be no material change to its strategic and operational positions.

IN a news release, Guess? said it has formed a special committee of independent and disinterested

directors to evaluate the proposal, with the assistance of outside financial and legal advisors, to determine

the course of action that is in the best interest of the retailer and its shareholders.

For Late-Breaking Industry News Visit: www.RetailersForum.com

If It Affects Retailing We Report On It!


RAMSON’S IMPORTS, INC.

5159 Sinclair Road ,Columbus ,OH 43229

www.RIOhio.com

(614) 846-4447

FAX: (614) 846-4809

Email:info@RIOhio.com Min.Order $150.00

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FORUM WORKSHOP

THE THE MEN MENAND AND WOMEN

IN INTHE THE MIDDLE

Continued from from last last issue... issue...

forumworkshop

R E T A II L

Operating

Your Your

S T O R E

Operating Your

RETAIL STORE

work work in in the the field field and and spend spend a lot a lot of of time time travelingeling.

Distributors take take orders by by phone, fax, fax, or or

trav-

modem. They They may may hear hear from fromore moretailers in in

a day a day than than the the field field sales sales staff staff can can visit visit in in a a

week. week.

Other Other companies rely rely on on independent sales sales

While While their their primary function is to is to sell, sell, anyone

representatives – commonly – called called reps reps – to– developvelop,

service, and and sell sell to to their their retail retail network.

regarded as as an an ally ally in developing your your store’s

Reps Reps function much much like like a company’s a own own

to de-

serving as the as the supplier’s middle man man should be be

marketing program. They’re a good a good source for for

sales sales force. force. Usually they they represent the the product

information on on what what products will will be be promoted,

when, when, and and how. how. They They can can help help you you ac-

ac-

pro-

lines lines of of companies too too small small for for a dedicated a sales sales staff, staff, or for for suppliers without sales sales staff staff in in

quire quire everything related to to product support,

a particulara region of the of the country. Reps Reps usually

from from literature and and ad ad slicks slicks to co-op to co-op dollars for for

handle only only one one brand brand in aincategory. a They They may may

local local advertising.

represent several suppliers in in an an industry as as

long long as as those those products are are not not in direct in direct competition.

This This can can give give them them a much a much broader sense sense

Occasionally you you may may deal deal with with an an individual

tition.

who who actually makes the the products he he wants wants

of of trends; reps reps are are especially well well attuned to to

your your store store to sell. sell. This This is especially true true for for

what’s happening at retail. at retail.

stores stores marketing arts arts and and crafts crafts or or other other oneof-a-kind

products. The The often often self-employed

Most Most salespeople don’t don’t actually deliver the the

one-

producers of of these these goods goods usually lack lack the the resources

to to extend the the payment terms terms available

to to the the supplier’s own own warehouse, or or to to a dis-

a dis-

re-

goods goods they they sell. sell. Your Your order order will will get get passed on on

from fromdistributors and and manufacturers. The The best best

tributor who who fills fills the the order. order. Some Some distributors

they they can can do do is agree is agree to to supply you you with with goods goods

function as as shipping warehouses for for the the manu-

on consignment. The The maker maker of the of the craft craft sets sets her her

facturer. Others operate as as product whole-

price, price, and and you’re free free to to add add whatever margin

salers, a aretailer to tothetheretailer. Some Some

seems seems reasonable. When When the the product sells, sells, the the

distributors publish a cataloga detailing the the varietriety

of of products available for forder order and and deliv-

deliv-

va-

artist artist gets gets paid. paid. This This strategy benefits both both partiesties,

especially when when either either is building is a busi-

a busi-

pareryerynessness.

Selling on consignment gives gives the the supplier

a market a to prove to prove the the worth worth of the of the product. For For

Since Since they’re more more often often specialists in in a cate-gorgory rather rather than than a particular a manufacturer’s

with with new new inventory.

line line of product, of distributors often often have have the the best best

cate-

you, you, it’s it’s a risk-free a opportunity to to experiment

insight into into market trends. Other Other salespeople

continued...



DEFINED BY PRICE

Regardless of how your store acquires its stock,

one of the toughest challenges facing you is establishing

a pricing strategy. Price sends consumers

a loud message about who you want to

be. People shop specialty stores for the combination

of selection and service not found elsewhere.

They expect to pay a little more for that

privilege. Pricing should be a reasonable response

to the trends in the market and an acknowledgment

that your store offers

something more. The specialty store owner

who cuts margins close in a pitch for sales undercuts

the reasons the store exists.

Price must allow room to cover expenses and

provide a living wage. If the store concept cannot

deliver that much return, you chose the

forumworkshop

FORUM WORKSHOP

Start.

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Getting paid is but one among your many concerns.

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The dynamics of retailing offer

opportunities to those rare individuals

with a mind for business and

a personality for people.

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FORUM WORKSHOP

Supreme confidence and optimism are requisites

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your retail empire.

Have You Got What It Takes?

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Hard work isn’t enough to secure your store’s

future, though. There are other business skills

and personality traits that will help you bring

your dream to life. What skills you lack, you

can develop. But without an entrepreneur’s unshakable

drive, the challenges that go into

opening your store will overwhelm you.

THE ENTREPRENEURIAL SPIRIT

The entrepreneur

☛

doesn’t get discouraged.

You can be stubborn

to a fault, but

you must be honest

enough to admit

when you’re wrong.

You must be goal-oriented, and willing to do yourself

whatever is required to nurture your dream to

life. You’ll need to stick with a strategy as long

as you’re convinced it best serves your goal.

But if you’re shown a better way, you’ll need to

eagerly surrender yesterday’s plan for today’s

solution.

If you’re an entrepreneur, what will matter is

success, on your terms. You’ll need to believe

in yourself and your business dreams, absolutely.

Your motivation must be the opportunity

to realize a personal vision, not convincing

the rest of the world of your vision’s merits.

What the world thinks now shouldn’t matter to

you; the world will catch up, eventually. You’re

preoccupied with achieving personal goals that

will bring you a more rewarding career. Your

commitment is complete; and you’ll throw

into achieving that goal, entirely.

continued...




☺

Your enthusiasm should be

contagious, because you love

what you’re doing. It also

springs from your drive to

provide meaningful service

to the community through retailing.

The entrepreneur finds the better way

of doing things, and draws rewards and fulfillment

when the public recognizes his contribution.

These are spiritual rewards, the emotional

satisfaction a business brings that you can’t define

in dollars and cents.

You’re in it for the money, surely. But that

should be more the symbol than substance of

your success. Your drive demonstrates your

dissatisfaction with the statues quo. The security

of a nine-to-five job, a measured climb up

the career ladder – that’s right for somebody

else, not you. You’ll work longer hours, and

perhaps make less money, for the independence

that comes only with controlling your

own career.

Psychologists, psychiatrists, and academics

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The entrepreneur is the athlete of the business

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every skill and experience, and patiently

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He cherishes the challenge as much as the

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Everyone loves a

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You need a positive attitude, a certain cockiness

built of confidence, unshakable determination

and enthusiasm. Beyond that, the skills required

for success can be developed or hired.

What separates the achievers from the aspirants

is awareness of their own limitations.

Stubborn to a fault, single-minded, immune to

criticism, you must also possess the instinctive

sense to recognize when to turn to outside help.

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Recognizing which skills you have, and which

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The retail entrepreneur must be both an effective

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The retail manager must effectively manage

store operations and manage people. Each re-

quires certain skills and attitude.

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RETAILERS FORUM

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MAGAZINE | MAY 2025 Page 41


Review the following sections to help identify

the skills you need to improve or develop if

you are to give your store a fair chance of success.

BEING THE BOSS MEANS YOU

HAVE TOTAL RESPONSIBILITY

As the owner/operator, you’re heir

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whatever headaches and triumphs

the business brings.

As your business grows, or if business start-up WHERE’S

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to handle some of the key areas of responsibility

like running your business office, supervising

the sales floor, or buying inventory. But if

you’re like most start-up retailers, you can expect

to wear all hats and catch all the grief and

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you’ll handle all the decision making related

to running the business; everything from

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You’ll Need to Manage the Money

WHERE’S THE MONEY COMING FROM?

IT GOING? WHAT’S LEFT?

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From long before the

store formally opens its

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money drives the national

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on the road to success.

You don’t need to be a certified public accountant,

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means accurately projecting how much

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then when to reorder. When something starts

to languish on the shelves, you must sense

when it’s time to drop prices and cut losses.

To a certain degree, experience will endow such

instincts. From the beginning, though, you

should develop a practice of maintaining accurate

inventory records. Any retailer who enters

business today thinking

he can keep the stock

records in his head is

inviting in thieves or

misfortune. In either

event, you won’t really

know how much you

lost. Again, a computer

system, as an organizational

tool and time

saver, is recommended.

Success as a retailer in the 21st century will owe

much to the science of specialization. One of

your ongoing challenges will be to keep pace

with the latest developments in your category.

It won’t be enough for you to visit trade shows

for an annual update on your industry.

continued...




Your viability as the expert demands you constantly

sift through manufacturer announcements,

distributor catalogs, trade journals, and

the business section of the local paper in pursuit

of the next competitive advantage. With

that, you’ll continually monitor the competition,

both through their advertising and inside

their stores.

As inventory manager, you’ll pull together the

product mix that differentiates your store from

every other store handling the same products.

Once that mix is determined, and the products

are in stock, you’ll also need to set up displays

that draw shoppers to the products. You’ll decide

what receives prominent play on the sales

floor, and when it’s appropriate to rotate the

merchandise.

If the sales strategy

includes telemarketing

sales or mail

order, inventory

management also entails

delivery service:

packing and shipping

products by the

cheapest carrier and making sure they reach

their destination. As if you didn’t have enough

to contend with.

You’ll Need to Manage People

Since retailing is a people business, you’ll need

to be a “people person”: an effective communicator,

ever the charmer, yet able to draw the line

and stand your ground when the situation demands

it.

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Managing relations with

people will put you in

contact with 3 groups:

staff, suppliers’ representatives,

and customers.

When dealing

with anyone, the ability

to communicate directly

and effectively, in writing, person to person, or

over the phone, is the basis of rewarding relationships.

When you need to convey a point –

whether placing an order or setting employee

policy – the message should be above debate.

Managing staff requires responsiveness to their

needs. Effective managers inspire rather than

direct others. They let others know exactly

what is expected of them. They promote spirit

and team so people want to contribute to the

common good. A team is composed of individuals;

the smart manager recognizes the potential

and limits of each player. He asks without

demanding, and helps people test their skills

and develop their potential. Still, the effective

manager establishes definable benchmarks of

what’s expected and what will be accepted

from others. The manager remains gracious to

a point, but firm beyond that.

In dealings with suppliers, you’ll have certain

expectations, yet you’ll need to recognize your

own obligations. You must remain a loyal customer

as long as that loyalty is rewarded. You

must be open to suggestions on how to help

your business. You’ll need to be honest and

open with suppliers in all dealings, and demand

the same respect from those you trade

with.

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FORUM WORKSHOP

These same attitudes will guide your relations

with customers. In the early history of most retail

operations, the store owner is the store to

shoppers. She’s the salesperson, the stock clerk,

and cashier all rolled into one smiling individual.

Enthusiasm always wins customers over.

In all dealings with customers, store personnel

should follow the owner’s lead and maintain a

degree of professionalism and warmth. No one

enjoys dealing with a retail salesperson who

comes across as slick and primed for any sale.

Managing people requires

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skills mentioned

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ability to communicate

directly and effec-

pect

tively. You’ll need to be a skilled observer, able

to read faces and interpret body language, cognizant

of how the pause in the conversation defines

intent. You need the innate ability to hear

what shoppers say, and understand what they

aren’t saying.

Such skills must be cultivated. Your classroom

could be any public place where people interact.

But since stores are your future, that’s

where you should begin your education. Even

before you know what type of store you want

to run, visit all stores as an observer of the people

who work and shop them. Solicit the help

of salespeople. Test their knowledge and skills,

and learn from their responses. Your experiences

should give you direction and insight on

how to treat your customers, and how they exto

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Stop by the customer service

desk. Listen to shoppers

and their frustrations.

Watch their behavior. How

do the clerks handle them?

What works, and what

doesn’t? Is there anything

you would do to improve

relations?

The store owner who understands people,

what they want and how to please them, is one

whose business enjoys a head start. The skills

required for business management and marketing

can be acquired through training or experience.

Anyone who emphasizes those over

“people” skills is denying the reason all stores

exist and prosper: to serve the shopper.

The retail manager demonstrates a certain respect

for others and an interest in them. To sell

to people, you must like them, generally and

individually. After all, that’s what retailing is

all about: serving people.

THE RETAIL MARKETER

Put a good selection of products in a well-designed

store and you’ll soon starve ... if that’s

all you do. Why? Because before shoppers buy

from your store, they must know it’s there.

Telling them about the store, what it offers and

why they should shop there, is a make-or-break

challenge for you. As the store owner and its

business manager, your marketing responsibilities

are as critical to the fate of the business as

your management skills.

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It’s not enough to develop, nurture, and manage

your vision of the perfect store, you must

also sell others on the concept, continually.

Whenever you seek financial backing for your

store – be it from banks to finance your dream

or the customers you hope will flock to your

latest sale – you’re involved in marketing.

Marketing is as much about public relations as

promotions. It shapes the best face you put before

your customers, the store image that invites

them in or keeps them away. The store

name, logo, design, and displays, special promotions

and sales, community involvement,

and advertising all fall within your realm as retail

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If you’re serious about going into business for

yourself, you already possess the basic skill of

marketing: confidence in your abilities and vision.

If you don’t believe in your store concept,

and question your ability, read no further. This

article is written for people who know they can

make it on their own. How can you hope to

convince others of your store if you don’t completely

believe in it yourself?

If you have that confidence, you shouldn’t have

trouble summoning the enthusiasm to promote

the concept. Effective marketing requires your

confidence and enthusiasm. These are qualities

you won’t find in any book, and you can’t get

them from night school. They must be part of

your psyche from the outset.

The successful retail marketer

has such a great store, with

such a great selection, that

she’s bursting to let the world

know where it is.

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In getting that word out, you’ll be challenged

to use public relations, promotions, and advertising

to create the positive perceptions that

will win loyal customers for your store.

THE MYTH OF FREEDOM

Now that you’re familiar with the breadth of

responsibility that goes with running a store,

perhaps it’s worth pausing a moment to reflect

on your dream of freedom through retailing.

As demonstrated in the previous pages, running

your own retail store is all about hard

work, dedication to long days, and uncertain

gains. If your definition of freedom holds no

place for these, then you should not assume the

risks of starting your own retail business. The

freedom the store promises is the sense of liberation

that comes with controlling your destiny.

Certainly hard work is required, but you’re the

sole beneficiary of that dedication, not some

guy in the big office at the end of the hall on the

5th floor.

When you wake up

in the morning,

when you go to bed

at night, as the store

owner, you’re in

charge. You may

work long hours,

you may lose a few hairs, but your success, or

failure, is entirely your own. And when there’s

another generation hungry to climb up the career

ladder, there won’t be anyone who can

push you out of the business you nurtured and

brought to success yourself.

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If that sounds like freedom to you, running

your own store definitely promises a better future

than the alternative.

HONING YOUR SKILLS

That said, the faster you develop your skills,

the faster you’ll be able to set that dream in motion.

One of the most valuable attributes you

can possess is an ability and willingness to recognize

personal limitations. When there’s

something you can’t do, better to hire the person

who can than stumble deeper into a maze

of your making.

Most of these skills required of you can be developed

on your own, either through self-education

or by attending evening courses or

professional development seminars. You must

be realistic in terms

of personal expectations

and obligations,

though. You

can study store design

at night school

for a semester, or hire a consultant who can do

the job in 2 weeks. Your time is your most important

asset. If you’re smart, you’ll manage

time as a limited resource.

Take a few moments to fill out the skills evaluation

chart following. Be honest and thorough

with your answers; you want to identify your

weaknesses so you can improve your skills.

Use your time now, as you begin investigating

your options and planning your store, to improve

your skills. Observe and learn from the

success of other retailers.

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Talk to store owners about the business of retailing.

Fill out the skills assessment chart and

use it as a guide, then begin working to improve

your skills in the management areas

where you recognize your own weaknesses.

Enroll in business classes if your time allows,

or become a regular customer at the self-help

section of the local bookstore. If you already

own and use a computer, investigate accounting

and business management software. The

computer will prove an invaluable tool in every

phase of planning and managing your store,

and save you time in the process.

And time is the one commodity you’ll always

need more of. The varied responsibilities that

go with being the store owner/operator will

soon make ample demands on yours.

SKILLS ASSESSMENT CHART

Use the following chart as a

guide in honestly evaluating

your skills as a retail manager

and marketer. Simply check

off the categories in which you

have sufficient experience to fulfill the responsibilities

as store owner.

BUSINESS/OFFICE MANAGEMENT

Accounting/Payroll

Purchasing

Billing

Collecting

Taxes

Record Keeping

Computers/Business Software

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PERSONNEL

Hiring

Firing

Motivating/Scheduling

RETAILING

Sales

Customer Service

Buying

Pricing

Sales Planning

Dealing with Salespeople

Negotiating/Tracking Sales

Tracking Competitors

Display

MARKETING

Advertising/Public Relations

Promotion

Writing/Composing Ads/Media Contact

Media Buying

Tracking Responses

CHOOSING YOUR MARKET

If you’ve read this far, you’re obviously serious

about opening your own store. The workload

described wasn’t enough to scare you off, and

you realize opening your own store carries

both risks and opportunity. From here you’ll

start putting theory into practice, and you’ll

plan your store.

The process begins with choosing your market.

Your store’s identity, and your future as the retail

entrepreneur, depends on the mix of products

you sell, the services you provide, and the

customers you serve. We’ll focus on the initial

research you should do as you investigate your

best retail opportunity. Ideally the store you

open builds on your present skills and interests,

the local and national trends, etc.

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Your first step is to begin

keeping a notebook or

set up a computer file

devoted to your retail

store. When you put

your thoughts and plans on paper, and can return

to them, they assume a greater sense of urgency.

Written plans and established goals

provide a yardstick with which to measure

your progress, or lack of it. For some of us,

writing things down helps organize our

thoughts and plans. Once recorded for posterity,

they’re there as a reference, either to jog

your memory or refamiliarize you with something

once learned but forgotten.

You can increase your chances for success if

you enter a product market already familiar to

you. So the investigation begins with an assessment

of what you bring to the venture in background,

skills, and interest. This information

should provide insight on the products or

product categories you are best suited to sell.

In your first entry, describe yourself: age, income,

family, interests, things you enjoy doing,

things you hate doing, and anything else you

would use to describe you. Include your major

accomplishments or disappointments, as well

as your personal and financial goals.

Next compose a few lines summarizing why

you want to go into business for yourself.

What’s so bad about your present job? How

will owning your business improve that? What

do you want from your store? What will it take

to make you happy? What strengths do you

bring to business?

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What skills do you need to improve? What

kind of income are you looking for? What excites

you most about being in business for

yourself? Least? What do you expect to gain,

professionally and personally, from opening

your own store?

Finally, focus on your present thoughts about

your store. Do you have any particular store or

store type in mind, or do you just want to open

“a store?” What will you sell? Where will it be?

Who are your customers?

SELL WHAT YOU KNOW

Unless your plans for a career in retailing are

built around buying an established store, your

responses to the last set of questions demand a

great deal of time and thought and will evolve

in the process. Deciding what type of store

you’ll open, selecting your merchandise, and

identifying your market niche, when taken together,

amount to defining your business.

As mentioned earlier, today’s retail marketplace

offers distinct opportunities for the specialty

store concept. There are certain store

types that, given the right location, will usually

succeed: the combination convenience

store/gas station sitting

at the exit ramp of a

busy interstate; the pharmacy/health

and beauty

aid store across the street

from the major medical

center; and the newsstand/candy

shop at the

entrance of the commuter

railway station.

continued...




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will still be built. But today the typical independent

retailer has to rely on more than location

to deliver customers. The store itself must

possess some compelling feature that makes

people want to shop there.

Today’s trend of huge, generalist discount

stores and price clubs creates a real need for the

smaller specialty store. You can, and must,

focus your business on a narrow segment of the

market, defined either by interest, age group,

or demographic profile. That’s the market upon

which you can build a business. It’s not enough

to put together a selective assortment of merchandise

and wait to tally sales. To be successful

you must present shoppers with solutions

to their purchase needs. That may be as frivolous

as a new doodad to display on their mantel,

or as necessary as a new liner for the

chimney. The successful specialty store gains a

reputation as the unrivaled source for selection

and related services in a select category of merchandise.

Whatever the category, you’ll need to be fully

familiar with the products you sell, and their

applications. It’s not enough to know what is

available in your selected market niche, however.

The specialty retailer must know all there

is about the products the store sells.

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Remember, the specialty store exists to provide

solutions for a distinct group of customers.

Your knowledge and enthusiasm are an important

aspect of what the store offers.

For that reason, if you want to open a store, but

aren’t yet sure what type it should be, you

should begin the planning process with a thorough

evaluation of your interests and experience.

Look within, first, for anything in your

background, experience, or hobbies that might

lend itself to a retail store. The gourmet knows

food and how to prepare it. The outdoorsman,

camping equipment. The working woman respects

the challenge of balancing career and

family.

In each case above, the individual could develop

a store concept around the interest, im-

mediately identifiable

by shoppers: The

Gourmet Pantry of

special kitchen tools

and condiments; Trips

and Trails, the backpacker’s

warehouse;

Mother’s Helper,

where women find everything from quick

meals to games for quality family time. Whenever

an entrepreneur develops a store concept

around a personal interest or concern, the store

gains a mission. The owner brings genuine passion

to the endeavor, and that can prove contagious

to shoppers. And in pursuing your own

interests and helping others in that pursuit,

running the store is not a job, but a pleasure.

continued...

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Such fortunate retailers can’t wait to get to

work, and they have trouble leaving at the end

of the day.

Creating your store around something you already

know and enjoy strengthens the business.

It’s easier to get enthusiastic about

something fondly familiar than something entirely

new. By selling what you know, you give

yourself a head start and cut down on the time

required to learn an entirely new category of

goods. To succeed as a 21st century retail entrepreneur,

you must be the recognized expert on

what you sell. That expertise should be rooted

in your own experience and interests.

The specialty store draws its appeal from the

combination of product selection and related

services available only there. Camera stores

stock cameras, accessories, and

frames, and offer camera repair

and film processing. Computer

stores sell hardware and software

along with such services

as repair, installation, and training.

Use your own shopping experience

as an aid in identifying potential

market opportunities. Compare your needs for

selection and service with what you’ve found

in the marketplace.

So if you want to open a store, but aren’t yet

certain what kind, get out your notebook and

start jotting down notes. Where are your real

interests and experience? Is there anything

there that lends itself to a specialty store?

continued in next issue ...


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Retailers Forum Magazine May 2025

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