2025 - SIAL Canada Daily - DAY 3 Edition

#3
THURSDAY
MAY 1 ST 2025
Stand 948
SIAL CANADA 2025
OPPORTUNITY
IN MOTION
UNLOCKING THE
POTENTIAL OF THE GLOBAL
AGRI-FOOD SECTOR
EXCLUSIVE INTERVIEW
“The energy on
the show floor is
amazing”
#06
REGION: ASIA
Smart Fish brings
a taste of Taiwan
to SIAL Canada
2025
#07
EXCLUSIVE INTERVIEW
“To connect
with new generations,
brands and companies
must adopt innovative
strategies”
Gilles Froment
Senior Vice-President,
Lactalis Canada
#05
President, International
Dairy Federation (IDF)

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2307
SALON 105
STUDIO EX
SALON 103
2017
DAIRY
REST AREA
EXPERT HUB
LET’S TALK
PITCH
COMPETITION
VIP LOUNGE
START-UP
BEVERAGE
VILLAGE
SIAL
REBOOKING
SHOW OFFICE
VIP STAGE
OPENING
CEREMONY
AWARDS
CEREMONY
REGISTRATION
AREA
CANADIAN PAVILIONS
INTERNATIONAL PAVILIONS
GROCERY
FRESH MARKET
BEVERAGES
SIAL PACKAGING
DAIRY
SIAL GROCERANT
SHOW INFO DESK
REGISTRATION AREA
RESTROOMS
ENTRANCE•EXIT
Stand 1631 Stand 213
Stand 2431
HALL PLAN
Stand 2331

with
Morning Briefing
2,500 trees planted
2,500kg of plastic
waste collected
By Tony Melis, CEO, SIAL Canada
“Let's make it count!”
What a ride it's been! As we open
the third and final day of SIAL
Canada 2025, the energy across the
exhibition floor remains vibrant —
and business is far from over. The
past two days have been packed with
high-impact moments, insightful
conferences and a steady flow of
meaningful discussions among
exhibitors, buyers and industry
leaders.
Among the many highlights from
yesterday, the sixth edition of the
Startup Pitch Competition took
center stage, shining a spotlight on
the most promising Canadian and
international food and beverage
start-ups at the show. Focusing on
innovation, sustainability, and food
security, this competition showcased
breakthrough products, technologies,
and services with strong potential
to scale across North America. The
jury was impressed, and so were the
crowds — proving once again that
tomorrow’s food industry is being
shaped today at SIAL Canada.
In a moment highlighting the
strategic importance of the show, the
Hon. Doug Ford, Premier of Ontario,
visited the show floor to meet
exhibitors and discover innovations
from across the sector. His presence
was a strong message of support for
Ontario’s agri-food industry and for
SIAL Canada’s role in connecting the
global market.
Today is your last chance to make
the most of this unique platform.
Don’t miss our in-depth conference
sessions on marketing, packaging
and the SIAL Dairy talks this
morning. Gilles Froment will be
leading panels on what's next for
dairy and innovating for multicultural
markets. These sessions promise
to offer strategic insights for those
looking to expand in this evolving
sector, and for more information
you can read his exclusive
interview on page 5.
With a few hours left to
connect, share, and close deals,
now is the time to go full speed
ahead. Some of your most
valuable business moments may
still be yet to come.
Let’s make this final day count!
© Josée Lecompte
A night of celebration
for Canada’s top agrifood
exporters
© Juan Pablo San Martin
Tuesday evening’s Alizés Awards
2025 held at Steam Whistle Brewery
right downtown Toronto, offered a
vibrant celebration of Canada’s top
agri-food exporters, blending pride
and conviviality. Organized by Group
Export Agri-Food Québec-Canada, SIAL
Canada and FCC along with a number of
illustrious sponsors, the event honoured
excellence in export strategy across
various categories.
Turkey Hill Sugarbush received the SME
Award, presented by Fonds de solidarité
FTQ, while Russet House took home
the Large Company Award, sponsored
by FCC. The Canadian Market Award,
presented by National Bank, went to
Aliments Ouimet – Cordon Bleu and
the Innovative Export Strategy Award,
sponsored by Inno-centre, was awarded
to Boulart.
In addition, three standout companies –
Aliments Ouimet – Cordon Bleu, NOA –
Monsieur Cocktail, and Oliméga – Signé
Caméline (the 2025 Gold winner of
SIAL Innovation) – were each awarded
a booth at SIAL Paris 2026, courtesy of
Agriculture and Agri-Food Canada.
The evening was a joyful tribute to the
drive, creativity, and global ambition of
Canadian companies making their mark
beyond national borders.
SIAL Canada Daily is a CLEVERDIS Publication
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SIAL CANADA DAILY • THURSDAY MAY 1 ST 2025 3

Today's Highlights
Thursday,
May 1 ST
Today's your last chance to take in all SIAL Canada has to offer! The show is
far from over and there's once again a packed programme today which will
require making some difficult choices. We've outlined some of the top events
and conferences on the agenda, scan the QR code for the full program.
10:30 AM - 12:30 PM
SIAL Dairy #2233
SIAL Dairy Talks
Various industry leaders led by
Gilles Froment
Get insider insights from top
industry leaders in this essential
track focused on the future of dairy.
A high-level panel will unpack the
major economic forces shaping
the sector — from trade pressures
and inflation to shifting policies
and international dynamics. You’ll
also explore how the industry
is innovating to serve Canada’s
increasingly multicultural and
evolving consumer base.
If you're looking to understand
both the big picture and actionable
strategies, these
expert-led sessions
will deliver with clarity
and direction.
FULL
PROGRAM
10:30 AM - 12:00 PM
Salon 105
Marketing Track
Presented by FCC
Various industry leaders
In today’s attention-driven world,
marketing is about more than just
selling — it’s about storytelling,
authenticity, and cultural
connection.
This track explores how brands
can stand out by building real
relationships with consumers,
whether through compelling brand
narratives, inclusive multicultural
strategies, or region-specific
insights like those shaping
Quebec’s unique market.
Want to turn your customers into
fans and speak to the full diversity
of Canada’s food landscape? These
sessions will show you how.
10:30 AM - 12:00 PM
StudioEx
Packaging Track
Presented by FCC
Various industry leaders
Sustainable packaging is becoming
a strategic imperative across the
industry.
This track looks at how food
businesses can cut through
complexity, reduce duplication, and
meet rising regulatory demands
with the help of data-driven
solutions and smart design.
From leveraging GS1 standards
to streamline sustainability
efforts across the supply chain, to
exploring when and how reusable
packaging truly works, these
sessions offer actionable insights
for building a more circular and
resilient food system.
11:00 AM - 11:30 AM
SIAL Expert Hub #2023
Ask the Experts: Frontof-Package
Labelling
2026
Speakers:
Michi Furuya Chang, Executive
Vice President, Public Policy,
Regulatory Affairs and Head of
Strategy, FHCP
Andrew Parshad, President and
Founder, Quality Smart Solutions
Have questions about the
upcoming Front-of-Package
Labelling requirements coming
into effect in 2026? Our experts
are here to answer your questions.
Come learn more, exchange ideas,
and get direct advice from industry
specialists!
1:00 PM - 1:30 PM
SIAL Expert Hub #2023
Ask the Experts:
FoodTech and
Innovation in
Foodservice
Speakers:
Marsha Druker, Regional
Innovation Director (Ontario), CFIN
Vince Sgabellone, Director, Client
Services, Foodservice, Circana
Curious about how FoodTech is
shaping the future of foodservice?
Our experts, Marsha Druker,
SIAL Food Tech Expert, and Vince
Sgabellone, SIAL Foodservice
Expert, are here to answer your
questions.
Come learn more, exchange
ideas, and get direct insights on
the latest technologies, trends,
and innovations transforming the
foodservice industry!
PARTNERS OF CANADA
AS COUNTRY OF HONOUR
THANK YOU TO OUR PARTNERS
4 SIAL CANADA DAILY • THURSDAY MAY 1 ST 2025 daily.sialcanada.com

EXCLUSIVE INTERVIEW
“To connect with new generations,
brands and companies must adopt
innovative strategies”
SIAL Canada Daily spoke with this year's SIAL Dairy Expert, Gilles
Froment, about how his dual role at the International Dairy Federation
and Lactalis Canada offers a unique lens into the future of the industry
with
2,500 trees planted
2,500kg of plastic
waste collected
From navigating complex trade dynamics to developing culturally
relevant products for Canada’s diverse consumer base, Gilles Froment
offers a strategic perspective on how the dairy industry can evolve to
remain resilient, relevant, and responsive.
You’ve recently taken on the role
of President of the International
Dairy Federation, while continuing
your leadership at Lactalis Canada
and various boards. How do these
overlapping roles give you a unique
vantage point on the challenges
and opportunities in today’s dairy
industry?
I would say that they complement
each other very well. My role
at the International Dairy
Federation (IDF) and Lactalis
Canada provide me with a
comprehensive perspective
on the dairy sector. At IDF, I
engage with global stakeholders,
addressing issues such as
environmental sustainability, food
security, nutrition, and standard
setting through international
organizations. This global outlook
is complemented by my role at
Lactalis Canada, where I oversee
the milk supply for 18 dairy
plants, public and regulatory
affairs and communication in
Today
10:30 AM - 11:15 AM
SIAL Dairy #2233
SIAL Dairy Talks
Economic Outlook:
What’s Next for the
Dairy?
11:45 AM - 12:30 PM
SIAL Dairy #2233
Innovating for
Multicultural &
Emerging Markets
LEVERAGING
DIGITAL
MARKETING AND
SOCIAL MEDIA
PLATFORMS
TO CONNECT
WITH YOUNGER
AUDIENCES AND
PROMOTE THE
NUTRITIONAL
BENEFITS OF DAIRY
PRODUCTS IS
CRUCIAL.
Canada. I also nurture the
relationship with various industry
stakeholders with particular
focus on dairy farmers and
governments. The challenges and
opportunities faced by both are
quite similar - including market
dynamics across the supply
chain, consumer preferences,
sustainability, nutrition, innovation
and regulatory compliance.
This dual vantage point allows
me to identify synergies and
opportunities for collaboration,
ensuring that we address both
global and local challenges
effectively.
Your first session at the show
today is set to focus on the current
economic environment. Can you
share a few of the key highlights?
Experts from leading national
organizations (Dairy Farmers
of Canada and the Dairy
Processor Association of
Canada) will share their
respective insights into
U.S.-Canada trade relations,
shifting policies, tariffs and
broader market conditions
that are influencing
everything from pricing to
production, international
competitiveness and
the Canada-U.S.-
Mexico Agreement. In a
rapidly changing global
environment shaped by
economic uncertainty,
trade tensions and
inflation, we will explore
the key macroeconomic
and geopolitical forces impacting
Canada’s dairy sector.
From product development to
marketing, what strategies do you
see as most effective in engaging
with new generations of dairy
consumers—particularly those
with different cultural backgrounds
or dietary preferences? Can you
give a concrete example?
To connect with new generations
of dairy consumers – especially
those with diverse cultural
backgrounds and dietary
preferences – brands and
companies must adopt innovative
and nuanced strategies across
product development and
marketing. It’s about better
understanding the consumer
– discovering unmet needs,
aligning with evolving lifestyles,
and building genuine, valuesbased
connections. This also
means showing up authentically
– communicating with cultural
intelligence and engaging
on platforms where these
consumers are. For example,
Lactalis Canada has introduced
Gilles Froment
Senior Vice-President,
Lactalis Canada
President, International Dairy Federation (IDF)
lactose-free and culturally
appropriate products to meet
the needs of health-conscious
(Lactantia Lactose-Free) and the
diversity of Canadian consumers
(Khaas dairy products) while
emphasizing our Canadian
farmers and local heritage.
Additionally, leveraging digital
marketing and social media
platforms to connect with
younger audiences and promote
the nutritional
benefits
of dairy
products is
crucial•
SIAL CANADA DAILY • THURSDAY MAY 1 ST MAY 1 ST 2025 5

EXCLUSIVE INTERVIEW
“The energy on the show floor is
amazing”
As the 2025 edition of the show wraps up, SIAL Canada Daily caught up
with Nicolas Trentesaux, Managing Director of the SIAL Network, to
reflect on a high-stakes edition—and the role of the show within a
rapidly evolving global food landscape
At the opening ceremony you
mentioned that SIAL Canada is
happening at a pivotal time for the
industry. Why is this such a crucial
time?
SIAL Canada has been a core
event within the Canadian
ecosystem of the food industry for
over 20 years, it's very important
for the community. What's tricky
this year, of course, is the situation
with the U.S. and what's going to
happen. In this context, it's even
more important for everybody
to gather, and especially for the
Canadian community to stick
together.
The first thing we noticed is that
the American pavilion is operating
as normal this year, nobody has
cancelled. It's the same on the
buyer side, they're all here. This
really proves that business is
prevailing.
Everyone is remaining optimistic,
looking for solutions to continue
working with the U.S., and at the
same time Canadians are also
refocusing on the local market.
This is actually a worldwide trend,
buying local, it's more sustainable,
there's less transport, etc. The
fact that Canada is the Country
of Honour this year is also really
bringing everybody together.
Canadians are also looking to
diversify and branch out to other
markets. I think the mindset is
truly constructive. Everyone is
very positive and the energy on
the show floor is amazing.
Can you discuss the importance of
innovation at SIAL Canada, and for
the industry as a whole? Are there
any examples that have stood out
to you at the show this year?
Innovation is very important for
the industry, not just in Canada
but worldwide. More or less, we
can say that probably 50% of the
OUR GLOBAL
STRATEGY IS TO
BRING LOCAL AND
INTERNATIONAL
EXHIBITORS TO MEET
LOCAL BUYERS
© Josée Lecompte
products that will be on
shelf in five years' time
do not exist yet. It's a
key part of the dynamic
of the industry,
to reinvent new
products.
Innovation is really
about trying to meet
consumer needs.
Today some of the
main trends include
pleasure, health and sustainability,
and how can you combine the
three of them. Consumers want
it all. For example, the winner of
the SIAL Innovation Bronze Award
on Tuesday was a tomato flour
from Italy. It's made from a byproduct
leftover from their sauce
instead of throwing it away. It just
makes sense. And you bring health
benefits because it's gluten-free.
These kinds of products make the
show inspiring.
What unique role does SIAL
Canada play within the global SIAL
Network? How do the different
shows of the global SIAL Network
work together?
SIAL Canada was launched
in 2001, making it the third
show after SIAL Paris and SIAL
Shanghai. It's by far the leading
event in Canada which makes
the difference for the Canadian
market.
Nicolas Trentesaux
Managing Director of the SIAL Network
SIAL Paris is our clear global
event, it's been around for 60
years. It's the biggest show in
the world and the share of the
French exhibitors and visitors
is very minor, only about 10%.
It's a global marketplace. The
other shows are more regional
and target different markets.
Shanghai, for example, is clearly
focusing on China. Because of
the size of China we've added
Shenzhen to cover the south as
well. Our global strategy is to bring
local and international exhibitors
to meet local buyers, which is
why we have our flagship show
in Paris, and we are expanding
internationally with local trade
shows, especially in Asia and
looking towards Africa in the near
future•
UP NEXT ON THE SIAL NETWORK
SIAL in China - Shanghai
Food & Drinks Malaysia by SIAL
Gourmet Selection - Paris
SIAL India - New Delhi
May 19-21, 2025
July 01-03, 2025
September 21-22, 2025
December 11-13, 2025
SIAL India - Mumbai
June 26-28, 2025
SIAL in China - Shenzhen
September 01-03, 2025
SIAL Interfood Jakarta
November 12-15, 2025
6 SIAL CANADA DAILY • THURSDAY MAY 1 ST 2025 daily.sialcanada.com

REGION: ASIA
From garden to gourmet:
Organic Taiwanese
vanilla
Vanilla House's award-winning Organic Vanilla Beans
are organic and grown in Taiwan using advanced
technology to ensure consistent quality. These
vanilla beans come from the Sanheyuan Vanilla
Garden, located in Taoyuan, Taiwan, which focuses on
cultivating Mexican varieties of vanilla with Taiwanese
local flavour. Entirely organic, and grown under the
principle of sustainably coexisting with nature,
the vanilla beans are harvested according to the
golden pollination period and late fermentation,
carefully monitoring every step to cultivate
vanilla beans that measure between 15 to 21
centimeters in length. The vanilla beans can
be used for classic creations such as vanilla
pudding and ice cream, as well as a variety of other dishes including
cakes and desserts but also braised meat dishes to enhance flavour•
Stand 213
• Organic and grown according
to sustainable principles
• Taiwanese local flavour
• Can be used in a variety of dishes
with
2,500 trees planted
2,500kg of plastic
waste collected
NEED TO ADVERTISE
NEXT YEAR?
BOOK YOUR SPACE NOW!
• Authentic Taiwanese flavour
• Winner of multiple awards
• Keeps up to six months unopened
Smart Fish brings
a taste of Taiwan to SIAL
Canada 2025
Smart Fish's smart braised cabbage casserole brings
true Taiwanese street food to kitchens all over the
world, combining consumers' increasing search for
authentic dishes with their need for ready-mademeals.
Winner of the 2019 Streetfood Asia Taiwan,
Awarded by Netflix; the 500 Dishes Award 2021; and
the 500 Bowls Award 2023, this family dish passed
down for generations is an authentic Taiwanese snack
that, according to the company, "incorporates the
human touch and nostalgic taste of the old days."
With a life of up to six months unopened, the casserole
must be kept frozen. Before consuming it should be
defrosted and heated in a pot over medium heat•
Stand 213
Do you want to strengthen your brand's
presence at SIAL Canada 2026?
Book your bilingual advertising or
advertorial space in the SIAL Canada
Daily now, we'd be happy to discuss
opportunities with you.
Contact us at
bettina.badon@cleverdis.com
or give us a call at
+33 6 60 42 68 04
We'll help you increase your brand
awareness in the agri-food industry!
SIAL CANADA DAILY • THURSDAY MAY 1 ST 2025 7