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May 2025
Commitment to sustainable monetary
Discover
Lancôme’s Lash
Idôle Flutter
Extension Mascara!
Get ready to take your lashes to a whole new
level! Lancôme strengthens its legendary
mascara collection with a brand-new product
that delivers a professional lash extension
effect. Experience the pleasure of long,
defined, and clump-free lashes with Lash
Idôle Flutter Extension Mascara.
With over 30 years of expertise as a global
lash specialist, Lancôme has been the go-to
choice for makeup artists and beauty lovers
worldwide. This year, with next-generation
mascara technology, Lash Idôle Flutter Extension
Mascara is set to revolutionize lashes.
Eliminating the need for professional lash
extensions, this mascara separates and lengthens
lashes flawlessly, creating a mesmerizing
look. Page 4
The dazzling
beauty products of
the new era
Innovative and functional beauty products
not only add elegance to your daily routine
but also help you save time. Here are the
next-generation beauty essentials that will
inspire your makeup and hairstyle!
Quick and easy manicure with press-on
nails
If you struggle to find time for a manicure in
your daily life, the Press-On Nails set is just
what you need! This practical set offers 30
adhesive-backed press-on nails in 11 different
sizes, designed to fit perfectly on your natural
nails. Page 4
Natural Cleaning
by Chakra
A refreshing cleaning experience in your
home with the power of nature…
Inspired by nature, Chakra brings a fresh
touch to your home with its 99% natural
and vegan soap collection. Embodying both
purity and elegance in every detail, Chakra
soaps not only provide effective cleaning
but also offer a skin-friendly, eco-conscious,
and healthy cleaning experience. Each
product, formulated with nature-friendly
ingredients, ensures quick and effective cleaning
in different areas of your home while
bringing natural freshness into your life.
Ecological and effective cleaning solutions
Chakra’s soap collection goes beyond cleaning;
it combines naturalness and hygiene
on all surfaces in your home.
and fiscal policies as usual
Finance Minister Mehmet Şimşek said that Türkiye remains committed to “prudent,
responsible and sustainable macroeconomic policies” in the face of ongoing
global economic uncertainty as he reaffirmed the government’s economic program during
meetings in Washington, DC.
Speaking at an event organized by the Atlantic Council on the sidelines of the spring
meetings of the International Monetary Fund (IMF) and World Bank, he said the
government’s program to stabilize the Turkish economy is “on the righr track.”
Şimşek said recent global fluctuations carry risks for inflation but added that lower oil
prices and tightened monetary policy could help ease pressures.
“Inflation is likely to stay well within the program target band,” he stressed.
“Our response to global economic policy uncertainty is to stick to our prudent,
responsible, sustainable macroeconomic policies,” he said.
Despite global trade uncertainties, Şimşek said that Türkiye’s financial conditions are
helping to sustain domestic demand and reduce imports.
“With oil prices significantly lower, it implies that the actually current account deficit is
likely to be lower than our program target,” he said.
“I can assure you, spending discipline will be maintained,” he added. Page 12
Türkiye-Italy summit
poised to initiate new
avenues for cooperation
As Turkish and Italian business circles await President
Recep Tayyip Erdoğan’s visit to Italy on April
29, discussions to be held are expected to open new
doors for cooperation in various sectors, including
defense, aviation, cybersecurity, energy and automotive,
according to a report.
The 4th Türkiye-Italy Intergovernmental Summit will
be held on April 29 under the leadership of President
Erdoğan and Italian Prime Minister Giorgia Meloni.
The summit, taking place in Rome, will address
diplomatic and political relations as well as economic
cooperation between the two countries. Page 12
A new way to express yourself:
MY WAY Eau de Parfum Ylang
MY WAY Eau de Parfum Ylang, the
newest and brightest member of the
MY WAY collection, emphasizes the
power of expressing oneself freely and
remaining open to the endless possibilities
of life. With its elegant and
joyful scent profile, this fragrance
offers an energetic feeling and adds a
positive touch with every step.
Italian beauty giants to
shine in Istanbul!
Italian cosmetic brands are gearing up
to meet the Turkish business world
at Beauty Istanbul 2025, where
sustainable and innovative products
will open new doors in global trade—
all from the heart of Istanbul.
The Italian cosmetics industry is set to
connect with Türkiye and global markets at B e a u t y
Istanbul 2025, taking place at the TÜYAP Fair and Congress
Center from May 8–10. With strong participation from
leading Italian brands, the event is expected to inject fresh
momentum into the sector. Page 5
The most innovative
products of 2025 have
been revealed!
Despite global shifts
Türkiye remains
among EU’s top trade
partners
Despite global challenges and disruptions
caused by the pandemic, the trade
volume between Türkiye and the European
Union maintained a positive
momentum in the past half decade,
increasing substantially over the years.
Looking at the last year, Türkiye kept
its position as the fifth largest partner
of the EU, continuing the trend seen in
2023. . Page 13
SkinCeuticals is ushering in a
new era in skincare. Meet HA
Intensifier Multi-Glycan Serum,
the innovative formula designed
Atak Cosmetics
Where beauty
meets science
With its experience in the beauty and
personal care industry since 2008, Atak
Cosmetics continues to lead the sector
through an R&D-driven approach, an
innovative product portfolio, and a global
vision. As a company under the Çetin
Group, Atak Cosmetics also shapes
global beauty trends thanks to its export
network spanning six continents. Page 6
Tourist arrivals in Türkiye
reach 4.3 million in
January-February
Türkiye ranked long-term market
by international investors’
Türkiye is ranked as a “priority,”
long-term market by international
and U.K.-based investors as
the Turkish economy continues
its resilient course, the chairman
of the British Chambers of Commerce
in Türkiye told state-run
Anadolu Agency.
Chris Gaunt, while attending a
seminar titled “Türkiye - a Regional
Growth Platform” in London,
stated that the focus of the
event was to assess the mutual investment
opportunities between
Türkiye and the U.K.
“I think everybody recognizes
that the potential of Türkiye, both
historically and going forward,
is still there — I mean, the fundamentals
don’t change, demographics
are strong, [and] the resilience,”
he said.
“We recognize [that] Türkiye is
not a short-term investment strategy;
it’s a long-term investment
strategy,” Gaunt added. Page 13
Deep volume and fullness for
your skin with SkinCeuticals
to prevent volume loss and
restore a youthful appearance
to your skin. This serum, suitable
for all skin types, reduces
fine lines, enhances skin volume,
and provides a smoother,
more radiant look.
Next-generation skincare
As skin ages, volume loss and reduced
fullness become more noticeable.
That’s where HA Intensifier
Multi-Glycan Serum comes
in. Formulated with glycosaminoglycans,
this serum helps support
the structure and plumpness
of the skin. Thanks to powerful
ingredients like hyaluronic acid,
it balances moisture levels while
promoting deep hydration and
volume. Page 6
Innovative skincare
tailored for your skin
With over 110 years of experience
in skincare, NIVEA introduces
a revolutionary innovation
in the Micellar Makeup
Remover Water category!
Infused with 5% serum,
the Brightening and Revitalizing
formulas not only
cleanse your makeup but
also nourish, hydrate, and
enhance your skin’s natural
radiance.
Page 14
Turkish cosmetic
brands shine in
Bologna
Economic Newspaper May
2 Please mention
2025
“Made in Türkiye” when writing to advertisers
Mehmet Soztutan
Editor-in-Chief
Actually, the trade wars between the U.S. and China could bring
Türkiye to the forefront. Major representatives of the Turkish business
world commented, “It won’t be easy for the U.S. economy
to fill the gap left by China—they need us. We must highlight all
our exportable goods, focus on pinpoint-targeted opportunities,
make product-based agreements, and increase the number of trade
fairs and stores in this country. This way, we can quickly increase
our $16.4 billion in exports.”
Meanwhile, the U.S. applying the lowest tariff rate—10%—to Türkiye
is regarded as an advantage. It is stated that with strategic
moves, exports to the U.S. could rise and become profitable.
Sustaining the stable growth process, increasing employment, securing
the fiscal discipline, narrowing the current account deficit
and as a result, strengthening the economic stability are the major
priorities of the Turkish Government.
The structural reforms, hastened by Türkiye’s EU accession process,
have paved the way for comprehensive changes in a number
of areas. The main objectives of these efforts were to increase the
role of the private sector in the Turkish economy, to enhance the
efficiency and resiliency of the financial sector, and to place the
exporting industries on a more solid foundation.
Despite the global imbalances and the regional turmoil, the Turkish
economy sustains its strong position on the path of sustainable
growth. As for Türkiye’s exporters, they wish to relentlessly
invest, manufacture and export.
Carrying out sizeable technology investments in various industries,
Turkish companies managed to diversify their export markets.
Realizing a fascinating growth in the past decade, the business
people of Türkiye are now gearing up themselves to produce
the market trends by investing in brand development.
From the stand point of exporters, competition is a complex series
of moves and countermoves on a global landscape.
They are particularly involved in identifying, evaluating and selecting
target markets by trying to answer global questions.
We wish them success and lucrative trade.
Letter From
The Editor
Challenging
opportunities…
THOUGHT OF
THE MONTH
Always listen to experts!
They’ll tell what can’t
be done and why. Then
do it!
When the man in the street says: “If it ain’t broke, don’t fix it,” the
lawyer writes:
“Insofar as manifestations of functional deficiencies are agreed
by any and all concerned parties to be imperceivable, and are so
stipulated, it is incumbent upon said heretofore mentioned parties
to exercise the deferment of otherwise pertinent maintenance
procedures.”
****************
In the USA, everything that is not prohibited by law is permitted.
In Germany, everything that is not permitted by law is prohibited.
In France, everything is permitted, even if prohibited by law.
In Switzerland, everything that is not prohibited by law is obligatory.
*********************
A junior partner in a firm was sent to a far-away state to represent a
long-term client accused of robbery. After days of trial, the case was
won, the client acquitted and released. Excited about his success,
the attorney telegraphed the firm: “Justice prevailed.”
The senior partner replied in haste: “Appeal immediately.”
***********************
How many lawyers does it take to change a light bulb?
“How many can you afford?”
It only takes one to change your bulb...to his.
Two. One to change it and one to keep interrupting by standing up
and shouting “Objection!”
Three. One to do it and two to sue him for malpractice.
Three. One to turn the bulb, one to shake him off the ladder, and
the third to sue the ladder company.
Three. One to sue the power company for insufficiently supplying
power, or negligent failure to prevent the surge that made the bulb
burn out in the first place, one to sue the electrician who wired the
house, and one to sue the bulb manufacturers.
Fifty four. Eight to argue, one to get a continuance, one to object,
one to demur, two to research precedents, one to dictate a letter,
one to stipulate, five to turn in their time cards, one to depose, one
to write interrogatories, two to settle, one to order a secretary to
change the bulb, and twenty-eight to bill for professional services.
How many lawyers does it take to screw in a light bulb?
None, lawyers only screw us.
You Might Be a Lawyer if...
• you are charging someone for reading these jokes.
• you believe that a forty words’ sentence is a short one.
• you have a daughter named Sue and a son named Bill.
• you can look at a contract and instantly tell whether it’s verbal
or written.
• your other car is a BMW.
• when you look in a mirror, you see a lawyer.
Responsible Editor:
Mehmet Söztutan
(mehmet.soztutan@img.com.tr)
Editors:
Assoc. Prof. Mehmet Ali Özbudun
Ayça Sarıoğlu
Dilara CİCA
Publisher:
ISTMAG Magazin Gazetecilik
İç ve Dış Ticaret Ltd. Şti. Adına Sahibi
H. Ferruh Işık
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(ismail.cakir@img.com.tr)
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Arts Director:
Tayfun Aydın
(tayfun.aydin@img.com.tr)
Subscription:
Ismail Özçelik
(ismail.ozcelik@img.com.tr)
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THE ECONOMIST
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A neurotic knows two and two are four -- but
he hates it.
Approved
International
Event
7 th International Exhibition for Cosmetics, Beauty, Hair
Cleaning, Private Label, Packaging and Ingredients
7-9 MAY 2026
INTERNATIONAL EXHIBITIONS LTD.
Member
+90 533 4843030
www.beauty-istanbul.com
TUYAP Fair Center
Istanbul - Türkiye
1300 Exhibitors
from 60 Countries
THIS FAIR IS ORGANIZED UNDER SUPERVISION OF TOBB (THE UNION OF CHAMBERS AND COMMODITY EXCHANGES OF TURKEY) IN ACCORDANCE WITH THE LAW NO. 5174
Economic Newspaper
May
4 Please mention
2025
“Made in Turkey” when writing to advertisers
Discover Lancôme’s Lash Idôle Flutter Extension Mascara!
The dazzling beauty products of the new era
Continued From Page 1
Professional extension effect, clump-free
and easy application
Lancôme’s latest mascara stands out with
its unique formula and specially designed
brush. Lash Idôle Flutter Extension Mascara
enhances the visible length of lashes by
up to 5.5 mm, dramatically increasing their
natural length. The formula contains a blend
of three special waxes, while the tiny, tapered
brush captures each lash individually,
providing perfect separation. Its slim brush
design ensures precise shaping for each lash,
delivering impressive length without clumping
or smudging.
This mascara offers a lightweight and smooth
feel without weighing down your lashes.
Whether for daily wear or special occasions,
it provides long, defined, and voluminous
lashes, making it a must-have in your beauty
routine.
Ultra-precise brush and nano-bristle technology
for maximum length
The new Lash Idôle Flutter Extension Mascara
features an ultra-precise brush with 480
nano-bristles, designed to maximize lash
length. Each nano-bristle gently shapes the
lashes from root to tip, ensuring perfect definition
and a naturally dramatic look. The
brush coats and lifts every lash, delivering
flawless separation and breathtaking length.
24-hour wear and flawless lashes
Lash Idôle Flutter Extension Mascara stays
intact all day without losing its effect. It coats
each lash with a thin yet powerful layer,
enhancing both length and volume. Its silky
formula provides an intense color payoff
without drying out lashes, offering a bold
and captivating appearance. Additionally,
it remains smudge-proof, flake-free, and
clump-free for up to 24 hours.
With its water-resistant and long-lasting
properties, this mascara delivers exceptional
performance for everyday use. Plus, its
formula includes nourishing and protective
ingredients, making it suitable for sensitive
eyes and contact lens wearers. It has been
dermatologically tested, ensuring gentle care
for the delicate eye area.
Makeup stars: Olivia Rodrigo and Emma
Chamberlain as campaign faces
Lancôme’s new ambassador, Olivia Rodrigo,
makes a bold statement in the beauty world
with Lash Idôle Flutter Extension Mascara.
As a singer, actress, and songwriter, Rodrigo
embraces the power of natural yet striking
lashes. She praises the mascara’s small yet
mighty brush, which delivers maximum length
and volume while preventing clumping,
resulting in a flawless look.
Joining Rodrigo in this campaign is Lancôme’s
iconic face, Emma Chamberlain. Together,
these two influential names showcase
the impressive lash length and volume that
the mascara provides, making every glance
unforgettable.
Perfect lashes, forever
With Lash Idôle Flutter Extension Mascara,
your lashes will be longer and more defined
than ever before. Even in daily use, you can
achieve a striking length and voluminous
look. Its long-lasting, clump-free, and flawless
formula makes this mascara an essential
addition to your makeup collection.
Step into the era of your longest and most
beautiful lashes with Lash Idôle Flutter Extension
Mascara!
Continued From
Page 1
From classic designs to colorful and playful
options, this set saves time while adding a
touch of elegance to your fingertips. Enjoy a
natural look and flawless manicure with these
easy-to-apply nails.
Cosmic Radiance Makeup Sponge Set
The right tools are essential for achieving
a flawless makeup finish, and the Cosmic
Radiance Makeup Sponge Set is here to meet
that need. This three-piece set comes in soft
pink tones, featuring one large sponge and
two mini sponges, ideal for both full coverage
and precision application. Whether applying
foundation or other makeup products, this
set ensures seamless blending for a smooth
and natural look. Combining practicality and
beauty, this must-have set belongs in every
makeup bag!
Cosmic Glow Eye Brush Set: Enhance the
allure of your eyes
For those looking to take their eye makeup to
the next level, we recommend the Cosmic Glow
Eye Brush Set! With four specialized brushes,
you can play with colors and create stunning
looks, from cheekbones to the delicate areas
around your eyes. Whether you prefer a bold
evening look or a soft everyday makeup style,
this versatile brush set is designed to assist with
eye makeup, blush, highlighter, and contour
applications, bringing together all the essential
tools for an elegant and striking appearance.
Self-adhesive rhinestones and hair clips for
the perfect hairstyle
Want to instantly elevate your hairstyle? The
Self-Adhesive Rhinestones for Hair Set is the
easiest way to add a sparkling touch to your
hair. These synthetic rhinestones create a jewellike
shine, ensuring an eye-catching look in
any setting. The set includes 230 rhinestones,
offering an effortless way to achieve a
glamorous style anytime.
For keeping your hair neatly styled, the
Crocodile Hair Clips set is the perfect choice.
This set of four sturdy clips helps secure your
hair safely while drying or styling, maintaining
its shape and allowing you to move freely
throughout the day.
Stay stylish, elegant, and effortlessly chic with
these must-have beauty innovations!
5 Economic Newspaper
Please mention
“Made in Turkey” when writing to advertisers
May
2025
Radiant skin with
the NARS Afterglow
collection
In today’s
makeup world,
natural
glow and vibrancy
take center
stage. With
the NARS Afterglow
collection, you
can achieve a luminous
complexion and
glossy lips, ensuring
you radiate at every moment. Featuring
stunning colors and nourishing
formulas, these products elevate both
your makeup routine and daily care.
NARS Af- terglow Lip Shine: Glossy and plump lips
The Afterglow Lip Shine delivers a dazzling shine, ensuring
your lips stand out effortlessly. With captivating shades
like the Iconic Orgasm and Turkish Delight, this lip
gloss enhances your look while deeply nourishing with
pomegranate flower complex and raspberry seed oil. Providing
hydration and protection against environmental
stressors, it offers both aesthetic appeal and functional
care. Perfect for fresh and vibrant lips all day long.
NARS Afterglow Lip Balm: Soft and vibrant lips
The Afterglow Lip Balm provides a natural touch of color
while delivering intense hydration. Infused with the Monoï
Hydrating Complex, it nourishes the lips and ensures
a smooth finish. Available in timeless shades like Orgasm,
Dolce Vita, and Wicked Ways, this lightweight balm is
comfortable enough for all-day wear. An ideal choice for
those seeking both care and beauty.
NARS Afterglow Liquid Blush: Natural glow and radiance
The Afterglow Liquid Blush gives the skin a radiant,
sun-kissed glow with its liquid formula. Enriched with
vitamin E and sodium hyaluronate, it helps maintain skin
hydration while offering protection against external factors.
Its ultra-creamy texture blends seamlessly without
settling into fine lines, ensuring a smooth and flawless
look. With long-lasting wear, it keeps your skin looking
fresh and youthful.
The NARS Afterglow collection brings together products
that enhance your makeup routine with a luminous,
glowing, and natural finish. With nourishing formulas
and stunning aesthetics, this collection allows your skin
to radiate while embracing the natural beauty of your lips.
Turkish cosmetic brands shine in Bologna
Türkiye has garnered significant attention
in Italy with its innovative products
in the beauty and cosmetics sector.
The historic city of Bologna in Northern
Italy hosted the prestigious Cosmoprof
Worldwide Bologna fair from March 20
to 22, 2025. As one of the most prominent
events in the cosmetics and beauty
industry, Cosmoprof is a global meeting
point, attracting companies from around
the world. This year, the fair once again
highlighted Türkiye’s growing presence
in the field. The Istanbul Chemicals and
Chemical Products Exporters’ Association
(IKMIB) organized Türkiye’s participation
for the 16th time, successfully
showcasing Turkish expertise.
80 companies with wide participation
A total of 80 companies from Türkiye
participated in the Cosmoprof Worldwide
Bologna 2025 fair. Among them,
16 participated under the national organization,
while 64 opened individual
stands. The fair showcased a broad range
of products, including skincare, makeup,
hair care, perfumes, and cosmetic accessories.
Turkish brands’ innovative and
high-quality products attracted great interest
from international visitors.
Prestigious participants and supporters
The fair was also visited by T.R. Milan
Consul General Mehmet Özöktem and
T.R. Milan Commercial Attaché Kadir
Eser, offering moral support to the Turkish
companies. A delegation including
IKMIB Vice Chairman M. İmer Özer,
IKMIB Board Member Uğur Adıyaman,
TİM Delegate S. Özgür Öztürk, and TİM
Alternate Delegate Özge Öğütçü also visited
the companies to exchange views
and show their support.
A 55-year tradition: Cosmoprof
The Cosmoprof Worldwide Bologna fair
has been held continuously for 55 years
and is one of the leading events that shapes
the cosmetics and beauty sector. Last
Skincare and makeup combined!
Shiseido Synchro Skin Radiant Lifting
Foundation offers a radiant, flawless
complexion for your skin with the
perfect blend of skincare benefits and
makeup.
Shiseido is introducing a new era in
makeup with its Synchro Skin Radiant
Lifting Foundation, which beautifully
reflects light and provides a natural, healthy
skin appearance. This special line
brings together the benefits of skincare
and makeup, delivering the right choice
for a luminous complexion.
Light-Adjusting Technology for Beauty
in every light
Thanks to its innovative Light-Adjusting
Technology, Shiseido Synchro Skin Radiant
Lifting Foundation adapts to all
light conditions, enhancing your skin’s
natural beauty. With advanced pigments
and light-reflecting technology, this
foundation reduces the appearance of
fine lines and wrinkles, giving your
skin a younger and healthier look.
Reduces fine lines: Softens the appearance
of fine lines and wrinkles throughout
the day, leaving a smooth finish.
Evens skin tone: Conceals blemishes
and color unevenness while providing a
natural radiance.
Long-lasting hydration: Keeps your skin
hydrated for 24 hours, providing a fuller
and firmer appearance.
A foundation that supports your skincare
Not just a makeup product, Shiseido Synchro
Skin Radiant Lifting Foundation
is also formulated with skincare benefits.
With regular use, it helps firm the
skin, making it the perfect addition to
your skincare routine.
Suitable for all skin types: Ideal for sensitive,
dry, combination, or oily skin.
Adjustable coverage: Offers buildable
year, more than 3,000 companies from
67 countries participated in the fair. This
year, the fair again stood out for its high
visitor and participant numbers. Turkish
brands made a notable impact at the fair
with their high-quality products and
innovative approaches, taking strategic
steps to expand their international market
share.
The Turkish cosmetic sector is growing
on the global stage
The national participation organized by
IKMIB helps Turkish brands gain greater
visibility in the international arena.
With innovative products and advanced
technology, the Turkish cosmetics industry
is becoming a preferred choice,
even in the most competitive markets. In
this context, the participation in the fair
is expected to significantly contribute to
an increase in exports.
IKMIB and the Turkish cosmetics sector
are targeting new goals to strengthen
their global presence. Important fairs
like Cosmoprof play a key role in achieving
these objectives.
coverage from medium to
full, allowing you to achieve
your desired look.
Natural and glowing finish:
Boosts the natural radiance
of your skin for a healthy
appearance.
your makeup routine
Shiseido Synchro Skin
Radiant Lifting Foundation
- the first step in
This foundation goes beyond being just
a makeup product, helping your skin
stay healthy throughout the day. Offering
a stunning look in any light, this
innovative formula provides a unique
experience where skincare and makeup
meet. Shine bright with Shiseido Synchro
Skin Radiant Lifting Foundation!
Italian
beauty giants
to shine in
Istanbul!
Continued From Page 1
Coordinated by the Italian Trade
Agency (ITA), over 40 Italian
cosmetic companies will showcase
their environmentally friendly,
high-quality products—formulated
with natural ingredients—to
professionals from across the
Turkish cosmetics industry.
Beauty Istanbul 2025 is not
only a key platform for entering
the Turkish market but also a
strategic meeting point for brands
aiming to expand into Europe,
the Middle East, Africa, and Asia.
New partnerships formed between
Italian manufacturers and Turkish
business leaders during the fair
are expected to further strengthen
trade ties between the two
countries.
Italian beauty brands will stand
out with their commitment
to sustainable production and
innovative product portfolios,
offering fresh commercial
opportunities for distributors and
industry professionals.
By channeling the global success of
Italy’s beauty industry into regional
markets through Türkiye, Beauty
Istanbul 2025 aims to support
sectoral growth and cross-border
collaboration.
Economic Newspaper
May
6 Please mention
2025
“Made in Turkey” when writing to advertisers
RECEP ARSLANTAŞ
COORDINATOR
recep.arslantas@img.com.tr
Who will fill the gaps?
Winning a market is important, but
protecting that win is even more critical.
Do not assume that your dealers,
distributors, or other representatives
will stay by your side forever. New
players enter your market every day
— sometimes with solid plans, sometimes
fueled only by hope. Even if they
do not affect you at first, over time
they can threaten your position by filling
the gaps that emerge between you
and your representatives.
Remember: if you leave your representatives
to operate independently
without support, your presence will
gradually fade, and any negative developments
will be directly attributed
to you.
Failing to participate in fairs, congresses,
and events organized in the regions
where your products are sold will
diminish your visibility in the sector
and weaken your relationship with
your representatives. Yet, these events
are among the most effective ways to
closely monitor market dynamics and
send a strong message to your business
partners.
Organizing at least one dealer meeting
a year to strengthen your cooperation
and reinforce your presence is not difficult
at all. In addition, you can continuously
keep your brand visibility
alive through advertising and promotional
activities.
As Beauty Türkiye magazine, we wish
all representatives of the Turkish cosmetics
industry success at the Beauty
Istanbul Fair. We look forward to meeting
you again in our special issue for
the Central Asia Beauty Expo, where
we are the press sponsor!
Atak Cosmetics
Where beauty meets science
Continued From Page 1
Sustainable production and scientific R&D
Operating from a GMP-certified facility
covering 10,000 m² and reaching a monthly
production capacity of 9.5 million units,
Atak Cosmetics places sustainability at the
core of its manufacturing processes. Its R&D
department develops eco-friendly, effective,
and trend-focused products in compliance
with industry regulations. Every new product
released is proven through scientific testing
and designed to be both consumer- and environmentally
friendly.
A new face of sun care: SUNOF+ multifunctional
sun care series
Defining its mission as “seeing beauty not
just as appearance but as confidence and
well-being,” Atak Cosmetics stands out
with R&D-centered innovations and
products that are kind to both the
skin and the planet. Viewing beauty
as both a physical and inner state of
wellness, the brand offers each product
not only as an aesthetic solution
but also as part of a healthy
lifestyle.
A new face of sun care: SUNOF+ multifunctional
sun care series
Protecting skin from harmful UV rays—
whether during hot summer days or amid
the hustle of urban life—is no longer just a
need, but a conscious lifestyle choice. This is
where the SUNOF+ series comes in. Catering
to various skin needs and usage preferences,
SUNOF+ transforms sun protection into a
versatile and enjoyable experience.
SUNOF+ Sun Screen Spray provides SPF 50
high protection for both face and body through
its eco-friendly aerosol system powered
by nitrogen gas. Water- and sweat-resistant,
its lightweight, non-greasy texture makes it a
summer essential. For those seeking a radiant
glow and bronzed finish, Shimmer Bronzing
Spray delivers instant luminosity. Meanwhile,
Tinted Sunscreen Cream evens out skin tone
while providing SPF 30 or 50 protection, with
a formula enriched with BiEau® Actif Green
Algae, Vitamin B3, and Vitamin E for a naturally
glowing finish.
For fans of traditional sunscreens, Sunscreen
Cream offers SPF 50 protection, helping to
prevent UV-induced sunburns and photoaging.
Its bioferment complex reinforces the
skin’s barrier against external aggressors.
The after-sun care series completes the sun
protection ritual with soothing products.
Hyaluron Spray, with its fragrance-free and
vegan formula, replenishes skin moisture,
while Aloe Vera Spray, enriched with aloe
vera, soothes and repairs sun-exposed skin
for added comfort.
A professional care experience at home:
FREELOOK hair care series
Modern life takes a toll on our
hair. Sun exposure, heat
styling, environmental
stress, and city living weaken
and damage hair strands.
Inspired by the power of
nature, FREELOOK transforms
hair care into more than
just a routine. Its products are
enriched with botanical extracts,
designed for daily use and
long-term results. Mega Strong
Hair Spray maintains hairstyles
throughout the day, while Dry
Shampoo Extra Volume instantly
absorbs excess oil and adds volume.
The Shampoo, formulated with pea
peptide, aloe vera, and rosemary, deeply
nourishes the scalp and strengthens fragile
strands. Hair Conditioner smooths and softens
the hair while offering frizz control.
FREELOOK hair oils offer two powerful options:
Macadamia & Vitamin E for restorative
care, and Keratin & Vitamin E to help rebuild
weakened hair. These vegan formulas are also
eco-conscious, aligning with nature-friendly
values.
For a future that respects nature…
Atak Cosmetics takes sustainability seriously.
By using RSPO-certified palm oil derivatives,
the company sources raw materials from
sustainable origins and formulates cosmetics
that are gentle on the environment. In doing
so, it gives the care your hair deserves—without
compromising the planet.
A new definition of beauty
Atak Cosmetics redefines beauty by combining
scientific innovation, eco-friendly
products, and a deep understanding of inner
wellness. With SUNOF+, it offers environmentally
respectful sun protection; with
FREELOOK, professional hair care at home;
and through its forward-thinking vision,
Atak Cosmetics continues to shape the future
of the cosmetics industry.
Continued From Page 1
By nourishing the upper layers of the skin, this
serum enhances facial contours and contributes
to a younger-looking complexion.
The powerful ingredients of HA Intensifier Multi-Glycan
Serum
Proxylane improves skin firmness and strengthens
skin structure. Hyaluronic acid increases
moisture levels, delivering a plump and healthy
look. Lactobacillus/soy ferment extract enhances
skin elasticity, making it more supple. Licorice
root extract and purple rice extract give
the serum its characteristic purple hue while
providing nourishment and reinforcement for
the skin.
Immediate effects, long-term results
HA Intensifier Multi-Glycan Serum delivers visible
benefits from the very first use while also
providing long-lasting improvements over time.
From the first application, the skin feels plumper
and more radiant. With continued use, fine
lines are visibly reduced, facial contours become
more defined, and the overall skin texture improves.
After the first use, users report a 10% increase in
skin volume and a 10% boost in radiance. After
12 weeks, clinical studies show a 24% reduction
in fine lines, a 14% reduction in marionette lines,
and a 7.7% improvement in facial contour
definition.
Clinical studies and user feedback
SkinCeuticals conducted an extensive 12-week
clinical study to test the effectiveness of HA Intensifier
Multi-Glycan Serum. The results were
remarkable. Ninety percent of participants reported
improvements in smoothness, softness,
and even skin tone. Ninety-one percent felt their
skin was more comfortable, while ninety-two
percent were satisfied with the lightweight texture
of the serum.
Deep volume and
fullness for your skin
with SkinCeuticals
A must-have in your skincare routine
SkinCeuticals HA Intensifier Multi-Glycan Serum
can be used both morning and evening to
provide essential skin care and rejuvenation. In
the morning, it pairs well with an antioxidant-rich
vitamin C serum, while in the evening, it serves
as the perfect complement to a retinol routine.
This serum will become the most essential
step in your skincare regimen.
Effective and safe to use
HA Intensifier Multi-Glycan Serum has been
dermatologically tested and is proven to be safe.
It is free from parabens, dyes, and fragrances,
making it gentle on the skin. The formula provides
24-hour hydration and can also be used
as post-procedure care following dermal filler
treatments.
*Clinical study: applied twice daily for 12 weeks.
**Clinical study with 81 participants over 12
weeks.
***Clinical study with 63 participants.
****Results observed after 12 weeks of regular
use under normal conditions. Individual results
may vary.
*****Consumer test with 70 participants.
7 th International Cosmetics, Personal Care, Detergent and Home
Care Ingredients, Raw Materials and Technologies Exhibition
Every Area You
Touch is at the
Center of Change
Where Will Your Impact Begin?
18-20 June 2025
İstanbul Expo Center
chcistanbul.com
Organizer
Supporters
Media Partner
THIS FAIR IS ORGANIZED WITH THE PERMISSION OF TOBB (THE UNION OF CHAMBERS AND COMMODITY EXCHANGES OF TURKEY) IN ACCORDANCE WITH THE LAW NO.5174
Economic Newspaper
May
11 Please mention
2025
“Made in Turkey” when writing to advertisers
Add radiance to your skin with elegant
colors and sophisticated textures
NARS blends skincare with makeup
through products that not
only enhance beauty but also nourish
your skin. The NARS Afterglow
Collection brings perfect radiance to
your skin with refined textures and
deep shades. Offering ideal options for
both daily wear and special occasions,
this collection adds a new dimension
to your makeup routine with both color
and care.
NARS Afterglow Tempting Eyeshadow
Palette
For eye makeup that reflects the light of
every moment, the Afterglow Tempting
Eyeshadow Palette enhances your eyes
with its soft texture and impressive pigments.
This palette, featuring lavender,
orchid, rose, and coffee tones, not only
adds depth to your makeup but also helps
light reflect the smoothness and radiance
of your skin from every angle. Combining
shimmer and matte shades, you can add
both an elegant glow and a sophisticated
touch to your eye makeup. The shades in
the palette are designed to complement
every skin tone, making it easy to blend
with various makeup styles.
This eyeshadow palette makes it easy to
create a dynamic look. Matte shades are
perfect for a natural appearance, while
shimmer shades add a striking glow for
evening makeup. Its velvety texture ensures
smooth application and blending, giving
your eye makeup a more professional
finish.
NARS Afterglow Lip Shine
Afterglow Lip Shine is a perfect product
that gives your lips elegant shine and rich
color. The iconic Orgasm shade, among others
in the collection, nourishes and moisturizes
the lips while keeping them smooth
and plump. Pomegranate flower complex
and raspberry seed oil protect your
lips from environmental factors
while helping to maintain moisture
balance.
Afterglow Lip Shine ensures
your lips are always glamorous,
healthy, and cared for, whether
for daily makeup or special occasions.
Its shiny, soft texture
gives your lips a plump and
healthy appearance, while its
moisturizing effect nourishes
them.
NARS Afterglow Lip Balm
The Afterglow Lip Balm is a wonderful
moisturizing option for your lips. Offering
natural color with light hues, it provides
intense moisture with its Monoï Moisture
Complex. It softens the lips, allowing for
easy application, and leaves a smooth feel
on your lips. Iconic shades such as Orgasm,
Dolce Vita, and Torrid provide a timeless
and chic touch.
This product gives your lips natural color
and radiance while keeping them moisturized
and cared for throughout the day with
its nourishing complex. It moisturizes and
nourishes your lips while protecting them
from environmental effects.
Afterglow Collection for Polished Makeup
The Afterglow Collection allows you to reflect
the radiance of every moment on your
skin. All the products offer skincare benefits
for both eye makeup and lip care, making
them suitable for everyday use. NARS
believes that makeup should not only enhance
your appearance but also include
skincare, and this collection promises a
radiant result with the highest-quality products
that adapt to all skin types.
With striking color palettes, nourishing
formulas, and flawless textures, the Afterglow
Collection offers your skin a refined
touch. Products that accentuate both the
eyes and lips add radiance and freshness to
your skin while letting you enjoy the benefits
of skincare. This collection, combining
skincare and makeup with elegant textures,
ensures outstanding results and reflects
your radiance and well-maintained look in
every moment.
Continued From Page 1
These soaps, distinguished by their
99% natural and vegan formula,
are specifically designed to meet
both delicate and powerful cleaning
needs. The convenient stick
format ensures ease of use, offering
ideal solutions for different
areas with its practical application
and effective results. Experience
the essence of nature in every corner
of your home.
Innovative stick soap design
The Chakra soap collection
introduces an ecological and
user-friendly option with its stick
soap format. Thanks to its hangable
design, the soap remains
dry and hygienic at all times, allowing
for long-lasting use. These
soaps, which can be used in various
areas of your home, blend elegance
with functionality, making
a noticeable difference in your
cleaning routine.
Effective cleaning for every surface
– from laundry to dishes,
wood to leather
Chakra soap collection offers solutions
that will provide cleaning
in every area with a wide range of
uses:
The scent of spring is with you!
Régalien İstanbul brings the fresh and enchanting
essence of spring to you with every
drop of its exquisite perfumes. Scent is a timeless
art that speaks to the deepest roots
of the human soul, and Régalien masterfully
reflects this art in its fragrances. Each perfume
is not just a scent but a story waiting to be
told. Designed to transport you to different
worlds, Régalien perfumes offer an unforgettable
experience, merging the past and future
with every breath.
Mystic: The scent of love and mystery
Mystic unveils an enchanting love story from
the very first whiff. Velvety woody notes embrace
fresh fruit accords, blending with the depth
of lavender and the rare oud wood to create
an extraordinary olfactory journey. Mystic
embodies everything one seeks in a perfume—
elegance, passion, and an everlasting
allure. The perfect harmony of love
and mystery, Mystic leaves behind
an unforgettable trail that lingers
with every step.
Natural Cleaning by Chakra
Laundry Stain Remover: Formulated
with 99% natural mineral-based
Bentonite Clay, this
soap is especially effective on oil
stains and provides natural care
while cleaning your clothes.
Laundry Whitener: With its formula
containing mineral-based
carbonate, it provides deep cleaning
while adding shine and softness
to your white laundry.
Leather Cleaner: Containing vegetable
glycerin, this soap softens
leather fabrics and provides deep
cleaning and care. It cleans your
leather products delicately and
provides long-term use.
Silk, Wool and Lace Cleaner: Designed
especially for delicate fabrics,
this soap is effective in cleaning
delicate textiles such as silk,
wool and lace, and protects and
cleans your fabrics with its rich
content.
Dish Soap: It is a soap that you
can safely use in your dishes with
its mineral-based carbonate content
that has lime dissolving properties.
At the same time, it does
not harm nature with its environmentally
friendly content.
Wood Cleaner: Formulated with
Linseed Oil, which nourishes
Antidote: A magical blend of passion
and elegance
Antidote is the purest essence of a
perfume—a floral symphony infused
with passion, merging the romantic touch of
honey and sage. This fragrance captivates with
its hypnotic charm, leaving an unforgettable
impression. Notes of geranium, jasmine, red
rose petals, and vanilla create a sophisticated
composition, making Antidote an elegant and
mesmerizing perfume experience. It’s a fragrance
that transports you into a fairytale, making
you feel like the protagonist of your own
and brightens wooden surfaces,
this soap extends the life of your
wooden items while giving them
a natural shine. Cotton and Bamboo
Cleaner: Cleans your cotton
and bamboo fabrics with olive oil
content. This soap provides cleaning
and care without damaging
your fabrics.
Natural ingredients for clean
surfaces
Chakra’s soaps are formulated
with eco-friendly ingredients.
Free from parabens and never
tested on animals, these rigorously
tested products prioritize both
your health and the environment.
Thanks to their natural formulation,
Chakra soaps purify your
home while being gentle on your
skin.
Suitable for use on laundry, dishes,
wooden surfaces, and delicate
fabrics, these soaps combine
naturalness with ecological
values, offering a pure cleaning
experience for your home. By integrating
natural cleaning with effective
solutions, Chakra not only
ensures cleanliness but also brings
nature into your living space.
enchanting
story.
Ceremony
Bold: A bold
and captivating
olfactory
signature
Ceremony Bold em- barks on a
mesmerizing fragrance journey with mandarin
and orange blossom, before seamlessly flowing
into the rich depths of tuberose and jasmine.
Rose and peach notes add a touch of elegance
and softness, completing this spellbinding
scent. Vibrant and energetic like the spring
sun, Ceremony Bold symbolizes a fresh new
beginning. This unique perfume captivates the
senses, leaving a bold and lasting impression.
FEMININE CARE ACNE treatment
SKIN CARE
haır loss TreATMENT
Eye
Under Eye
Whitening
Cream
Eye
Roller
for catalogue
ALİYE OKÇU KOZMETİK SANAYİ TİCARET LİMİTED ŞİRKETİ
+90 850 644 73 10 +90 542 644 73 10
info@okcucosmetics.com
www.okcucosmetics.com / www.purgene.com
Economic Newspaper
May
12 Please mention
2025
“Made in Turkey” when writing to advertisers
Commitment to sustainable monetary and fiscal policies as usual
Continued From Page 1
He added that structural transformation
was a key priority going forward, with a
focus on digital infrastructure, artificial
intelligence and green transformation to
help reduce Türkiye’s dependency on oil
and gas imports.
Commenting on global trade dynamics,
Şimşek said a fragmentation of global trade
would be harmful to all parties, including
Türkiye. Still, he noted several factors that
make the Turkish economy resilient.
“We rely on mainly domestic demand,
investments and consumption within
Türkiye for growth. So we're not as open
as many of our competitors,” he said.
“If you look at our overall exports, over
80% is with countries that either we have
free trade agreements with or that are in
the immediate neighborhood.”
Şimşek added that Türkiye's strong
manufacturing base and its deepening
integration into global value chains
enhance its strategic importance.
“I think Türkiye is one of the very few
countries out there with a sizable
manufacturing culture and capacity where
we could see Türkiye’s integration in global
value chains, when it comes to the West in
general, be strengthened,” he said.
“So Türkiye will be in a good position to
attract Western investments. Also, some
Asian players may want to have some base
in Türkiye to cater for the needs of some of
these markets.”
Şimşek stressed that Türkiye remains
an attractive destination for investors
from a long-term perspective, citing its
strong infrastructure, skilled labor force
and leadership in artificial intelligence
readiness among emerging markets.
“If you're taking a long-term perspective,
Türkiye, in my view, is still a compelling
case, despite some issues that occasionally
emerge,” he said.
Şimşek emphasized Türkiye's potential
to contribute to the European Union’s
defense needs, noting that the bloc plans
to spend €800 billion ($912 billion) on
defense over the next four years. He said
Türkiye has the capacity to help meet this
demand.
On relations with the World Bank, Şimşek
said the bank’s financial commitments to
Türkiye have risen from $17 billion to $35
billion over the past three years.
“The World Bank's focus and our priorities
perfectly match. We're talking about, for
example, green transition. They're there
for us. Productive infrastructure, they're
there for us. Digital infrastructure, they're
there for us,” he said.
Excluding gold and energy, the current
account balance ran a net surplus of $2.15
billion in February, according to the CBRT.
On the capital account side, inflows
amounted to $2.6 billion, a slowdown
from the $11.9 billion recorded in January.
With net errors and omissions outflows
at $1.1 billion and an increasing current
account deficit, official reserves shrank by
$2.9 billion in February.
In the first two months of the year, the
country posted a current account deficit
of $8.4 billion, up from the $5.6 billion gap
reported in the same period last year.
The 12-month rolling current account
deficit, which began increasing in
November of the previous year, was $12.8
billion in February, or about 1% of gross
domestic product (GDP).
It is up from $11.8 billion recorded in the
previous month.
In the same period, goods recorded a
deficit of $58.8 billion, while services
posted a surplus of $62 billion.
The future path of the current account
balance will likely be influenced by a range
of factors, including rising uncertainty from
the U.S.-China trade war, falling energy
prices, and tighter financial conditions
stemming from recent domestic political
developments, according to analysts at
Dutch banking giant ING.
Türkiye-Italy summit poised to initiate new avenues for cooperation
Continued From Page 1
An accompanying business forum
will particularly focus on exploring
opportunities in defense, aviation,
cybersecurity, energy, automotive
and infrastructure sectors. The talks,
which will also evaluate the potential
for cooperation in third countries, are
expected to contribute to the trade goals
of both nations.
Last year, Türkiye exported $12.9 billion
(TL 495.80 billion) worth of goods to Italy,
while its imports from Italy reached $19.3
billion. The $32 billion trade volume
between the two countries reflects the
positive course of economic relations,
with increasing activity in the defense
sector expected to drive further progress.
At the same time, the upcoming visit of
Erdoğan, accompanied by ministers and
businesspeople, is seen as a gateway to
new agreements and collaborations.
Lale Cander, the president of the Türkiye-
Italy Business Council of the Foreign
Economic Relations Board (DEIK),
evaluating the commercial relations
between the duo, said that Italy stands
out as one of Türkiye's top five export
markets.
She highlighted that there is potential for
cooperation in sectors such
as automotive, machinery,
textiles, chemicals,
pharmaceuticals and
energy, as well as in
high-tech areas like
defense, aviation and
space.
"As of last year, 1,610
Italian companies
are operating in
Türkiye with $5
billion in investments.
These investments are
concentrated in sectors like automotive,
energy, infrastructure, logistics, banking
and food. Companies like Fiat, Pirelli, Eni
and Barilla have been actively operating
in Türkiye for many years," Cander told
Anadolu Agency (AA).
"On the other hand, Turkish companies
have started becoming more visible in
Italy, particularly in the textile, food and
automotive sub-industries. The rise in
high-tech and R&D-focused investments
shows that Turkish capital in Italy is also
undergoing a transformation," she added.
She also emphasized that the business
council has been working on expanding
cooperation in new-generation themes
such as digital transformation, energy and
the green economy, and they are leading
the formation of consortia between
Turkish and Italian firms in third markets
like Africa and the Middle East.
Cander also noted that a total of 500
business representatives from both
countries will attend the forum at the
summit, which will serve as a platform
for solidifying economic and commercial
agreements.
Cander also discussed the joint venture
agreement signed between Baykar, a
leading Turkish drone manufacturer,
and Leonardo, one of Europe's largest
defense firms, in the field of unmanned
technologies. She said the agreement is
significant for strengthening
Türkiye's position in the
defense industry.
Highlighting that the
partnership will boost
the country's presence in
Europe’s rapidly growing
drone market, she said:
"Europe's drone market
is expected to reach $100
billion in the next 10
years. Plans are in place
to establish joint production
facilities both in Türkiye
and Italy, which will encourage mutual
technology transfer and supply chain
integration."
"This cooperation also produces new
opportunities for other Turkish defense
companies. Thanks to this partnership,
local firms could gain the chance to
manufacture at international standards."
Valeria Giannotta, the scientific director
of the Observatory in Türkiye by Romebased
think tank CeSPI said that trade
between Türkiye and Italy is progressing
well and maintaining a balanced path.
She highlighted the Baykar-Leonardo
partnership agreement as a turning point
for strategic partnerships expected to
increase in the future.
Giannotta mentioned that both
countries aim to reduce their strategic
dependencies on other global actors and
continued: "Türkiye and Italy share the
need to develop supply chains in various
sectors, especially in steel and chemicals,
to enhance the industrial autonomy of
Europe and the Mediterranean."
"This partnership not only supports
economic and trade complementarity
but also seeks to enhance regional
integration. When it comes to business
and the economy, Italy and Türkiye are
well-positioned to further integrate the
regional system," she maintained.
"Italy helps Türkiye access and integrate
into the European system, while Türkiye
opens the door to other markets and
regions (such as the Middle East, Africa
and Central Asia). I’d also like to point
out that Italian companies in Türkiye
consider the country a bridgehead for
entering third-country markets due to its
geographical and logistical advantages,
and they are pleased to operate there.
Italian investors also stand to benefit
from Türkiye's strengths in R&D and
technological innovation," she concluded.
Economic Newspaper
May
13 Please mention
2025
Türkiye saw a slight increase in the number
of foreign visitors in the first two months of
2025 despite a decline in February, official
data showed.
Some 4.3 million tourists arrived in the
January-February period, a 0.03% increase
from a year ago, the Culture and Tourism
Ministry said.
In February alone, 2.17 million foreigners
visited Türkiye, down 5.34% on a yearly basis.
The same number had arrived in January,
which marked a record.
Tourists’ arrivals jumped to 52.63 million last
year, surpassing the previous high of 49.2
million in 2023. That figure reached 62.27
million when visits by Turks living abroad are
included.
Iranians again unseated Russians to become
top visitors. Some 223,222 Iranians arrived,
followed by Germany at 179,512 and Russia
at 167,611, the ministry data showed.
Arrivals over the recent years have been
spearheaded by tourists from Russia and
Europe, mainly Germany and the United
Kingdom.
Iranians’ arrivals reached 463,865 in the
January-February period. They were followed
by Russians at 371,344 and Germans at
330,070. Bulgaria and the United Kingdom
rounded the top five.
“Made in Turkey” when writing to advertisers
Despite global shifts Türkiye remains among EU’s top trade partners
Continued From Page 1
Moreover, it was observed that its trade
volume with the bloc increased by 59%
over the past five years.
In light of recent security and trade
concerns, particularly originating from
the U.S. President Donald Trump’s tariff
rhetoric, Ankara’s role for the Brussels has
came to the forefront.
In response to Trump’s shifting stance
toward Europe, the development related
to Russia-Ukraine war, the EU sought
new partners or aimed to strengthen ties
with existing ones in both economic and
defense sectors, revitalizing dialogue with
some countries, including Türkiye, which is
not an EU member.
Despite being a candidate for years and
issues such as visa mechanism, Türkiye’s
Türkiye's February
trade deficit increases
to $7.77 billion
Türkiye’s trade deficit surged by 14.8% year-on-year to reach $7.77
billion in February, driven by rising imports and a decline in exports,
according to official figures released.
Exports fell by 1.6% annually, totaling $20.76 billion in February,
while imports increased by 2.4% to $28.53 billion, the Turkish
Statistical Institute (TurkStat) reported.
When energy products and non-monetary gold are excluded, the
foreign trade gap narrowed by 2.3% to $19.13 billion over the
same period.
The exports-to-imports coverage ratio dropped from 75.7% in
February 2024 to 72.8% this year. In terms of destination markets,
Germany remained Türkiye's largest export partner with $1.69
billion in goods, followed by the United Kingdom at $1.25 billion,
the United States at $1.2 billion, Italy at $1.09 billion and Iraq at
$1.01 billion.
On the import front, Russia led as Türkiye’s top supplier, accounting
for $3.86 billion. China followed closely with $3.54 billion, while
Germany, the U.S. and Switzerland contributed $2.14 billion, $1.27
billion and $1.23 billion, respectively.
trade ties with the EU have been strong,
witnessed by the figures as well.
Amid geopolitical tensions and rising
protectionist tendencies in global trade
policies, which have produced significant
uncertainties, Türkiye’s place among the
EU’s trade partners has become more
notable in recent years.
EU trade
According to data from the European
statistical office (Eurostat) compiled by
the Anadolu Agency (AA), the EU’s imports
from non-member countries fell to 1.715
trillion euros ($1.87 trillion), and exports
to these countries dropped to 1.932
trillion euros in 2020 due to the COVID-19
pandemic. As a result, the EU’s external
trade volume in 2020 amounted to 3.647
trillion euros.
With the easing of the pandemic’s effects
on foreign trade, the EU’s external trade
volume rose to 5.577 trillion euros in 2022.
However, due to the economic recession
in the region, this figure dropped to 5.018
trillion euros last year.
At the end of last year, the U.S. remained
the EU’s largest trade partner, with a trade
volume of nearly 865 billion euros. China,
the world’s largest exporter, holds the
second position in the EU’s external trade,
with trade volume reaching 731.15 billion
euros by the end of 2024.
The U.K. follows with 504.8 billion euros,
and Switzerland comes next with 329.85
billion euros. Türkiye, on the other hand,
ranks fifth with a trade volume of nearly
210.8 billion euros.
Meanwhile, the EU remains Türkiye’s
largest trade partner.
Trade volume up by 59%
Recently, Türkiye has developed its
relations with EU member countries
through the Joint Economic and Trade
Committee (JETCO) and various reciprocal
visits.
Negotiations to update the Customs Union
with the EU have also gained momentum
as part of Türkiye’s commercial diplomacy
efforts. Accordingly, these initiatives
appear to be reflected in the foreign trade
figures.
Before the COVID-19 pandemic, Türkiye’s
trade volume with the EU was around 138
billion euros, but this dropped to nearly
132.6 billion euros in 2020.
In the following years, the trade volume
showed a steady increase, reaching 157.13
Tourist arrivals in Türkiye reach 4.3
million in January-February
Istanbul, Türkiye’s largest city by population
and a top tourist draw, welcomed 57.8% of all
foreign visitors, or nearly 1.25 million, in the
two-month period.
It was followed by Edirne in northwestern
Türkiye, which borders both Bulgaria and
Greece, and the Mediterranean resort city of
Antalya.
Tourism is a vital industry that Türkiye relies
on to help flip its chronic current account
deficit to a surplus.
The sector contributes about 10% to Türkiye’s
gross domestic product (GDP), and accounts
for about 5% of total employment.
For 2025, the government estimates 64
million visitors and some $63.6 billion in
revenues. The income jumped 8.3% in 2024
to $61.1 billion and blew past the previous
high of $54.3 billion in 2023.
billion euros in 2021, 198.4 billion euros
in 2022, and close to 207.3 billion euros
in 2023. Last year, the trade volume, as
mentioned reached 210.8 billion euros.
Thus, between 2020 and 2024, the foreign
trade volume between Türkiye and the EU
increased by 59%.
Türkiye ranked long-term
market by international
investors’
Continued From Page 1
“We’re not looking at two to three years; we’re looking
at 10 to 15 years and given the strength of the Turkish
economy and its growth over the last 20 years, there’s
still a lot of confidence there,” he added.
Gaunt emphasized that U.K.-based finance, tech,
and other sector firms look at Türkiye as a long-term
investment and recognize the country’s high growth
potential.
Gaunt stated that a new free trade agreement
(FTA) between Türkiye and the U.K., which is being
negotiated, will expand the two countries’ bilateral
trade to new sectors, especially in agriculture,
education, health and technology.
These new sectors will open up new opportunities
with British investors and send a strong message to
other investors who consider Türkiye as an investment
destination, he added.
Gaunt stressed that Türkiye’s defense industry is at an
advantage now, thanks to its growth and the EU and
the U.K.’s plans to increase defense spending.
Economic Newspaper
May
14 Please mention
2025
“Made in Turkey” when writing to advertisers
A new way to express yourself:
MY WAY Eau de Parfum Ylang
The most innovative products
of 2025 have been revealed!
Continued from Page 1
A unique floral and fruity touch
MY WAY Eau de Parfum Ylang
begins with refreshing fruity notes
like mango and coconut water,
which meet the sun-kissed
energy of ylang ylang flowers.
Ylang ylang, together with a white
floral bouquet and hyacinth,
forms the heart of the fragrance,
offering captivating allure.
This rich blend is wrapped in
the warm and sweet touch of
Bourbon vanilla, reshaping the
signature MY WAY scent’s foundation.
Radiant energy and joyful beginnings
This fragrance makes a mesmerizing
start with the energetic and
joyful effects of ylang ylang. In
the top notes, the mango accord
brings the intense sweetness of
ripe fruit, while coconut water
adds a fresh touch. In the heart
notes, this enchanting fruity
opening is accompanied by the
delicate blend of orange blossom,
hyacinth, and ylang ylang.
These notes shape the character
of the fragrance, adding a unique
brightness to MY WAY Eau de
Parfum Ylang.
A new experience with sustainable
ingredients
MY WAY Eau de Parfum Ylang
stands out not only for its fragrance
but also for the sustainability
of the ingredients used.
The ylang ylang, specially sourced
from Madagascar, is one of
the most valuable components
of this perfume. Ylang ylang
flowers are hand-harvested early
in the morning, then undergo
hydro-distillation to preserve the
essence of the flower. Similarly,
Bourbon vanilla is sourced through
a program that supports
the region’s biodiversity.
Innovative and elegant bottle
design
MY WAY Eau de Parfum Ylang
introduces itself with a new
bottle in bright coral tones. The
elegant design combines MY
WAY’s characteristic square and
round shapes, while the transparent
glass showcases the glowing
essence of the fragrance inside.
The smooth, round cap reflects
the energetic and radiant nature
of the perfume, reminiscent of
sunlight. The gold-colored band
surrounding the cap, with the
“Giorgio Armani” inscription,
emphasizes the bottle’s luxurious
and refined character.
Many ways to express yourself
The MY WAY collection offers
five different perfumes for those
looking to explore different ways
of self-expression. The original
MY WAY Eau de Parfum provides
elegant femininity with its
floral notes, while MY WAY Intense
leaves a deeper impact with
woody base notes. MY WAY Eau
de Parfum Nectar offers a fruity
and fresh touch, and MY WAY
Eau de Parfum Ylang reflects the
fun and warm side of the collection
by combining ylang ylang
and mango notes.
Supporting communities and
sustainability
Giorgio Armani sources the ingredients
for the MY WAY collection
through sustainable methods
in collaboration with local
communities. Working with local
farmers in Madagascar, the
ylang ylang and Bourbon vanilla
are sourced with the aim of
protecting the environment and
supporting the local economy.
Additionally, Giorgio Armani’s
Acqua for Life initiative aims to
provide access to drinking water
in areas facing water scarcity
worldwide, having already provided
water access to over 800,000
people.
MY WAY Eau de Parfum Ylang
is not just a perfume but a way
to express oneself, contribute to
sustainability, and live in harmony
with nature. With its fragrance,
design, and values behind
it, it offers users an unforgettable
experience.
The 2025 Product
of the Year
awards, determined
by the
votes of Turkish
consumers, found their winners at a ceremony
held on April 16 at the Ritz Carlton
in Istanbul. Standing out among the
most innovative and impactful products
this year were Elf Evolution R-Tech Elite
FE 0W-16, Lassa Revola, Nescafé Xpress
Coconatte, Nestlé Damak Ezme, and
Popeyes Smoky XL Sandwich—celebrated
as the top-performing products of
the year.
The Product of the Year organization offers
a platform where thousands of consumers
evaluate products each year based
on appeal, innovation, and satisfaction.
Active in Türkiye since 2016, the program
aims to build a strong bond between
brands and consumers. With results shaped
by real-life experiences and preferences,
the program contributes directly to
the innovation journey of brands. Each
year, research involving over 4,000 consumers
reflects the true market impact of
products and provides valuable insights
into emerging trends.
Çiğdem Micozkadıoğlu, founder of Product
of the Year Türkiye, highlighted the
Innovative skincare tailored for your skin
Continued from Page 1
NIVEA Brightening Micellar Makeup
Remover Water
Formulated with vitamins E and C, NI-
VEA Brightening Micellar Makeup Remover
Water reveals your skin’s natural
glow. The 5% serum and Amino Acid
complex energize and deeply hydrate the
skin, leaving it smooth and refreshed.
Ideal for an instantly radiant complexion,
this product deeply cleanses while providing
the essential care your skin needs.
For refreshed and revitalized skin…
The Revitalizing Micellar Makeup Remover
Water nourishes your skin with panthenol
and squalane, helping to maintain
its natural moisture balance. Enriched
significance of the awards, saying: “At this
point, the award holds great meaning not
only for brands but also for consumers.
Winning brands don’t just receive consumer
approval—they also reaffirm the
critical role of innovation and customer
focus. The Product of the Year program
reveals how accurately brands understand
consumer expectations and how effectively
they respond to them. Consumers,
on the other hand, reward products that
bring value to their daily lives through
convenience and innovation.”
More than just an award ceremony, the
Product of the Year program offers one of
the most trusted and far-reaching consumer
research platforms in the world, with
a global reach of 4.5 billion consumers.
Now in its 37th year and present in more
than 40 countries, the program continues
to provide brands with essential insights
and feedback each year. Winning brands
are granted the right to use the Product
with 5% serum and Amino Acid complex,
it gives your skin a refreshed appearance
while gently removing dirt and
makeup residue. Designed to provide
deep care for skin that endures
daily stress and fatigue, it leaves
your complexion looking fresh
and rejuvenated.
Deep cleansing, effortless
use
NIVEA’s new Micellar Makeup
Remover Water effectively
removes waterproof
makeup, dirt, and impurities
with just a few gentle swipes.
Its non-rinse formula requires
no rubbing, ensuring thorough care
of the Year (YSÜ) logo on their packaging
and in their marketing strategies—boosting
product visibility and offering differentiation
at retail points.
The Product of the Year platform serves
as more than just an awards event; it’s
also a stamp of innovation and a powerful
consumer feedback channel. Consumers
reward products not only for their design,
ingredients, or functionality but also for
the tangible value they add to their lives.
This interaction helps forge a strong connection
between brands and consumers,
generating a collaborative culture.
This year’s winning brands, bearing the
Product of the Year logo, showcase their
commitment to offering trusted and approved
choices to consumers. The iconic
red logo makes it easier for shoppers to
quickly identify the most innovative and
reliable options—enhancing the shopping
experience by making it faster, easier, and
more enjoyable.
without leaving a greasy residue or drying
out the skin. Infused with an Amino
Acid complex, it gently cleanses and provides
deep nourishment.
Always striving to take skincare a
step further, NIVEA brings you Micellar
Makeup Remover Water with
serum-infused formulas that deliver
all-in-one makeup removal
and skincare. These innovative
products seamlessly fit into your
daily skincare routine, leaving
your skin fresh, radiant, and revitalized
every day. Experience
this game-changing skincare innovation
and give your skin the
care it truly deserves!