Transform

hairesteem.com.au

Transform

HAIRCARE

Do you

want to

protect

your

colour?

proviDe

volume

anD life

to fine

hair

Essentials

Transform

dry & damaged hair

the parisian house of hairdressing

take your

hairDresser

home

Discover the

perfect

regime for

your specific

hair type


W

e know that the most beautiful hair needs

expert care.

Our advanced Série Expert haircare range

provides a tailor made solution for all hair types to

treat, nourish and protect the hair fibre from root to

tip. This salon exclusive range, combines the most

advanced technological innovations to rejuvenate

and reconstruct your hair from the first application.

For the best result, ask your salon stylist for a

personalised diagnosis to ensure you have the

most optimised product to preserve your salon

look at home.

We know that with the right product, you will

experience visibly healthier, vibrant and ultimately

glamorous locks.

Take a journey through this product guide, try our

products and find that flawless hair.

L’Oréal Professionnel Team

WHY USE

PROFESSIONAL

BRANDS?

personalisation

Receive a personalised

diagnosis on your hair from

an expert

Complete range of products

formulated to meet your specific

need and desired styles

technological innovations

Exclusive formulas designed

for professional use only

Breakthrough technologies;

Lactic Acid, Ionene G,

Ceramide, Aminexil

coaching

Learn from your stylist how

to apply the products to

your hair

Optimised product formulas

to preserve your salon look

at home


dIRECtIOnS

for use

StEp 1. ClEAnSE

(shampoo)

Spread evenly through damp hair. Gently massage to create

a lather, then rinse thoroughly. Repeat if necessary.

StEp 2. nOURISH

(Conditioner)

After shampooing, place a small amount onto your palms and

apply to the lengths and ends, section by section. Leave for

two to three minutes and rinse thoroughly.

StEp 2B. pOwERFUl nOURISH

(Masque)

After shampooing, place a small amount onto your palms

and apply to the lengths and ends, section by section. Leave

for up to two minutes and rinse thoroughly.

StEp 3. pERFECt FInISH

(Leave-in)

Sprays: Shake before use. Spray onto towel-dried hair or dry

hair. Do not rinse. Blow-dry or heat style as usual.

Cream: Apply to towel-dried hair. Work product through the

lengths and ends, do not rinse. Blow-dry or heat-style as usual.

StEp 3B. FInISHInG tOUCH

(serum)

Spread 1-2 pumps into your palms and apply section by

section before drying or afterwards as a finishing touch.


Colour

Does your colour fade? Do

you wish you could prolong

the vibrancy of your

coloured hair?

prevent CoLour fade


vitamino Color range

Want to protect your coloured hair?

technology

hydro-resist: to provide anti-frizz protection.

incell: to strengthen the inter-cellular cement of the cuticle

to enhance protection.

vitamin e: a natural anti-oxidant to prevent colour-fade.

Magnesium: to further strengthen the hair fibre.

vitamino Color shampoo

ideaL for Normal coloured hair.

action Removes residue and build up from

the hair.

delicate Color shampoo

ideaL for Vibrant coloured hair.

action An extra-mild sulphate-free shampoo

to gently cleanse to ensure longer lasting colour

vibrancy and intensity.

sulfate free: A new extra mild cleansing base

formulated with taurine protects the hair surface

and helps prevent water from entering the fibre,

which contributes to colour fade.

1 Cleanse 2 Nourish 2B Powerful nourish

3 Perfect finish (Leave-in) 3B Finishing Touch (Serum)

1

1

vitamino Color rinse-out Conditioner

ideaL for Normal coloured hair.

action Nourishes and protects coloured hair.

vitamino Color Masque

ideaL for Damaged coloured hair.

action Intensely nourishes and protects

damaged coloured hair.

tip In order to create healthy hair and retain your colour, it is best

to alternate the masque and rinse out conditioner each wash.

2B

2

prevent CoLour fade


Lumino Contrast range

Want to brighten your highlighted hair?

technology

Cationic polymers: to nourish, smooth and protect the surface.

nutricéride: a combination of nourishing oils and ceramides

that strengthen the inter-cellular cement of the cuticle to

enhance protection.

vitamin e: a natural anti-oxidant to prevent colour-fade.

Magnesium: to further strengthen the fibre.

Lumino Contrast shampoo

ideaL for Highlighted hair.

action Purifies and brightens highlighted hair.

Lumino Contrast Masque

ideaL for Vibrant coloured hair.

action Replenishes the hair fibre and

combats lipid loss for radiant highlights.

2B

Lumino Contrast thermo

protective spray

ideaL for Highlighted hair.

action Provides heat protection, nutrition and

enhanced shine whilst styling, without weighing

down the hair.

3

1

shine Blonde range

Revive the radiance of blonde hair?

technology

Ceramides: to strengthen and nourish the inter-cellular

cement of the cuticle to enhance protection.

violet Micro-pigments: to combat dullness and protect

the clarity and intensity of blonde hair by eliminating

unwanted yellow tones.

anti-hard Water agents: to soften the hair and prevent

colour fade due to water absorption.

shine Blonde shampoo

ideaL for Blonde hair.

action Brightens and repairs blonde hair for

prolonged intensity.

1

shine Blonde Conditioner

ideaL for Blonde hair.

action Nourishes and revives the radiance of

blonde hair.

2

1 Cleanse 2 Nourish 2B Powerful nourish

3 Perfect finish (Leave-in) 3B Finishing Touch (Serum)

prevent CoLour fade


silver

Want to eliminate yellow tones?

technology

gloss protect system: with anti-yellowing agents and

amino acids, to reduce the yellow tones of keratin and

maintain the hair’s condition.

silver shampoo

ideaL for Grey and white hair.

action Neutralises yellow tones and refreshes

cool colours, giving hair a pearlescent, glossy

finish whilst maintaining hair health.

1 Cleanse 2 Nourish 2B Powerful nourish

3 Perfect finish (Leave-in) 3B Finishing Touch (Serum)

1

prevent CoLour fade


Nutrition

Is your hair dry & damaged?

Wish you could nourish &

strengthen your hair, leaving it

visibly healthier?

nourish dry & daMaged hair


absolut repair Cellular range

Want to repair your dry & damaged hair?

technology

Lactic acid: to penetrate deeply into the heart of the fibre

to re-build damaged saline bonds and improve strength and

resilience from deep within.

incell: to strengthen the inter-cellular cement of the cuticle to

enhance protection.

Bio-mimetic ceramide (in Leave-in cream): to strengthen

the inter-cellular cement of the cuticle to enhance protection.

shine perfecting agents (in Leave-in cream): to smooth the

hair fibre and provide a long-lasting protective sleeve and

enhances shine.

uv filters (in Leave-in cream): to protect hair from sun

damage.

absolut repair Cellular

shampoo

ideaL for Dry and damaged hair.

action Cleanses and transforms the health of the

hair for enhanced shine.

absolut repair Cellular

rinse-out Conditioner

ideaL for Dry and damaged hair.

action Repairs hair at the heart of the fibre,

enhancing strength, smoothness and shine.

2

1

absolut repair Cellular

Masque

ideaL for Extremely dry and damaged hair.

action Repairs the heart of the hair of the fibre,

resulting in strength, suppleness and shine.

absolut repair Cellular

thermo spray

ideaL for Very damaged hair

action A nourishing and revitalising blow-dry

spray that repairs damaged hair for easier

styling and heat protection.

1 Cleanse 2 Nourish 2B Powerful nourish 3 Perfect finish (Leave-in) 3B Finishing Touch (Serum)

2B

absolut repair Cellular

Cleansing Balm

ideaL for Dry and damaged hair.

in Between Washes (Step 1 and 2 combined)

action Cleanses the hair while giving extreme

nourishment and shine.

directions Generously apply to the roots of wet

hair. Gently work in and then massage through the

lengths and ends. Leave on for a few moments,

work into a lather and rinse thoroughy. Repeat if

necessary. No conditioner or masque is required.

tip In order to create completely healthy hair, it

is best to alternate your routine with the classic

Shampoo and Masque. Also, this product is a

gentle, non-foaming cleanser.

3

nourish dry & daMaged hair


absolut repair Cellular range

Want to repair your dry & damaged hair?

absolut repair Cellular

thermo Cell repair

ideaL for Very damaged hair.

action A thermo-repairing milk, activated by heat,

to offer intense and lasting strength.

tip Hair is protected, repaired, supple and easy

to style with a lasting effect up to five shampoos.

*derivative.

secret ingredient Starch*: Activated by heat

it seals the active ingredients into the hair

fibre, lastingly protecting it from harsh external

conditions.

3

absolut repair Cellular

Leave-inCream

ideaL for Dehydrated hair.

action Protects, nourishes and softens the

lengths and ends of hair for enhanced vitality

and shine.

3

absolut repair Cellular

serum

ideaL for Hair with damaged ends.

action A light treatment serum to complete the

style and leave hair looking and feeling healthy,

with a super light touch.

secret ingredient Unifibrine: Concentrated

polymers smooth and help prevent split ends.

3B

1 Cleanse 2 Nourish 2B Powerful nourish

3 Perfect finish (Leave-in) 3B Finishing Touch (Serum)

Mythic oil

Want to reveal your most beautiful hair?

technology

avocado oil: known for its extraordinary nourishing

properties combined with its incredible lightness.

grape seed oil: highly concentrated in essential

fatty acids and linoleic acid, one of the most powerful

antioxydants in the world.

ideaL for All hair types.

action This light-weight, intensely nourishing oil

can be used:

• Pre-styling: to deliver smoothness,

suppleness and to enhance blow-drying.

Apply 2-3 pumps on the lengths and ends of

towel-dried hair, then blow-dry as usual.

• Finishing product: to deliver shine, softness

and long-lasting frizz protection. After styling,

apply 1 pump on lengths and ends to seal and

repair split and dry ends.

• Pre-shampoo treatment: to intensely nourish

dry hair. Apply generously onto dry hair before

shampooing. Leave-in for 10 minutes. Rinse.

Proceed to usual shampoo and conditioner.

secret ingredients Avocado and grape seed

oils which deeply nourish hair for intense shine,

suppleness and long-lasting frizz protection.

2B

3

nourish dry & daMaged hair


force vector range

Want to repair your breaking & brittle hair?

technology

incell: to strengthen the inter-cellular cement of the cuticle to

enhance protection.

royal Jelly extract: Amino acids to smooth, soften and

reinforce the hair surface, improving resistance to breakage.

force vector shampoo

ideaL for Fragile and brittle hair.

action Rebuilds fragile and brittle hair leaving it

strong and resistant to breakages.

force vector Conditioner

ideaL for Fragile and brittle hair.

action Strengthens the hair fibre and prevents

breakage, whilst leaving hair smooth and soft.

2

force vector Leave-in Conditioner

ideaL for Fragile and brittle hair.

action A heat-activated, anti-breakage treatment

that nourishes and fortifies the fibre, for soft hair

glowing with strength.

1

3

force vector Masque

ideaL for Fragile and brittle hair.

action Treats and deeply fortifies fragile,

brittle hair for a consolidated fibre with

anti-breakage strength.

2

fiberceutic

Reconstructive care for your deeply

damaged, over-processed hair

technology

incell: to strengthen the inter-cellular cement of the cuticle to

enhance protection.

intra-Cylane : A patented technological innovation that

consolidates the hair fibre and recreates the hair’s internal

structure. When Incell is combined with Intra-Cylance it is

5 times more effective.

fiberceutic fine hair Masque

ideaL for Deeply damaged, over-processed

fine hair.

action This masque penetrates deep into the

hair fibre to reconstruct the hairs internal

structure.

tip Fine hair is left healthier and smoother for

up to 10 washes.

2B

fiberceutic thick hair Masque

ideaL for Fragile and brittle hair.

action This masque penetrates deep into

the hair fibre to reconstruct the hairs internal

structure.

tip Extremely damaged hair is left healthier

and smoother for up to 10 washes.

1 Cleanse 2 Nourish 2B Powerful nourish 3 Perfect finish (Leave-in) 3B Finishing Touch (Serum)

2B

nourish dry & daMaged hair


age supreme integral range

Want to combat the three signs of

hair ageing?

technology

intra-Cylane (in masque only): a patented technological

innovation that consolidates the hair fibre and recreates the

hair’s internal structure.

omega 6: Essential fatty acid with nourishing lipids to repair

the cuticle and nourish the fibre.

anti-oxidant with a broad spectrum: protects and combats

the effects of damaging external factors.

age supreme integral density enhancing

shampoo

ideaL for Ageing hair.

action Cleanses and nourishes the hair, leaving

it looking thicker and healthier.

age supreme integral replenishing

radiance Masque

ideaL for Ageing hair.

action Intensely nourishes and reconstructs the

internal structure of the hair, combating the three

signs of hair ageing.

1. Thinning and loss of elasticity

2. Extreme dryness

3. Loss of shine and softness

2B

1 Cleanse 2 Nourish 2B Powerful nourish

3 Perfect finish (Leave-in) 3B Finishing Touch (Serum)

1

nourish dry & daMaged hair


Discipline

Is your hair unmanageable &

frizzy? Wish you could

tame your mane?

fight frizz


Liss ultime range

Want to smooth your rebellious hair?

technology

oil incell: Combination of Incell, nutritive olive and argan oils

to coat and maintain the internal nutrition of the hair fibre.

polymer ar: Hair is coated fibre-by-fibre in a lasting

humidity shield and softened deep down for amazing

suppleness.

Liss ultime shampoo

ideaL for Unmanageable and rebellious hair.

action Smooth and relaxes even the most

unmanageable of hair.

Liss ultime Masque

ideaL for Unmanageable and rebellious hair.

action Deeply nourishes and relaxes hair while

protecting against humidity. Hair is left shiny and

frizz free.

2B

1 Cleanse 2 Nourish 2B Powerful nourish

3 Perfect finish (Leave-in) 3B Finishing Touch (Serum)

1

Liss ultime Leave-in Conditioner

ideaL for Unmanageable and rebellious hair.

action Conditions unmanageable hair,

making it easier to shape while protecting the

hair from frizz and managing volume.

Liss ultime thermo oil

ideaL for Unmanageable and rebellious hair.

action A thermo-smoothing oil that protects hair

from breakage and heat damage, enhancing

smoothness and shine.

tip Best used with heat-styling tools.

3B

3

fight frizz


Volume

Is your hair flat, lifeless & in

need of a volume lift? Wish

you could have full bodied &

glamorous locks?

Create gLaMorous voLuMe


volume expand range

Want to add volume and life to fine hair?

technology

Mineral Ca (in shampoo and spray): derived from calcium

crystals, these provide structure in the hair, adding volume.

Mineral si (in masque): Derived from a mineral silicon,

this acts in synergy with Mineral CA to create a network of

contact points that build volume.

nutritex (in conditioner): Boosts volume and body.

volume expand shampoo

ideaL for Fine hair.

action Cleanses and nourishes the hair, creating

body and fullness without weighing down the hair.

volume expand Conditioner

ideaL for Fine hair.

action Nourishes hair without weighing it down,

resulting in voluptuous, healthy hair.

1 Cleanse 2 Nourish 2B Powerful nourish

3 Perfect finish (Leave-in) 3B Finishing Touch (Serum)

2

1

volume expand Masque

ideaL for Fine hair.

action Deeply nourishes the hair without

weighing it down for maximum volume.

volume expand spray

ideaL for Fine hair lacking volume and body.

action Boosting body and strength in fine hair

from root to tip, with long-lasting hold.

3

2B

Create gLaMorous voLuMe


Curl

Contour

Is your curly hair

undefined & frizz filled?

Want to sculpt the

perfect curl?

Create gLaMorous voLuMe


Curl Contour range

Want to create perfect curls?

technology

incell: to strengthen the inter-cellular cement of the cuticle to

enhance protection.

glycerine: to hydrate hair and smooth the surface, for

enhanced shine and curl definition.

oil Micro-emulsion: micro-oils to smooth the surface and

nourish the cuticle for suppleness, bounce and shine.

Curl Contour shampoo

ideaL for Curly hair.

Curl Contour Masque

ideaL for Curly hair.

action Nourishes and hydrates the hair, creating

defined and shiny curls.

action Nourishes and hydrates the hair, making

curls defined and easy to detangle.

1 Cleanse 2 Nourish 2B Powerful nourish

3 Perfect finish (Leave-in) 3B Finishing Touch (Serum)

2

1

Curl Contour Leave-in Cream

ideaL for Curly hair.

action Nourishes and hydrates the hair,

making curls defined and easy to detangle.

2B

Create gLaMorous voLuMe


Scalp

Is your scalp irritated or flaky?

Wish you could restore your

natural scalp balance?

resCue your irritated or fLaky sCaLp


scalp range

Want to restore your natural scalp balance?

technology

sorbitwin - a combination of:

sorbitol derivative: moisturises a sensitive scalp.

vitamin pp: Soothes and calms the scalp and reduces

itchiness.

technology

sensi Balance dermo protector

soothing shampoo

ideaL for Irritated scalp.

action Soothes and moisturises the scalp while

reducing itchiness.

selenium disulfide: With selenium and sulphur, it purifies

and calms the scalp to reduce itchiness. Provides immediate

results and prevents the reappearance of dandruff.

instant Clear purifying anti-dandruff

shampoo

ideaL for Hair with dandruff.

action Gently cleanses the scalp and eliminates

dandruff while soothing the scalp and reducing

itchiness.

1 Cleanse 2 Nourish 2B Powerful nourish

3 Perfect finish (Leave-in) 3B Finishing Touch (Serum)

1

1

technology

piritone: a combination of:

zinc pyrithone: Clarifies the scalp and eliminates dandruff.

Bisabolol: Soothes the scalp and reduces itchiness.

power Clear intensive anti-dandruff

treatment shampoo

ideaL for Intensive and persistent dandruff.

action An intensive treatment to eliminate

severe dandruff and maintain scalp balance.

1

resCue your irritated or fLaky sCaLp


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