STATE FAIR 2024 NM

Autumn Story

4: Letter from Dan Mourning

6: Pro Chef Heads Fair's Award-Winning

Volunteer Program

6: Main Street Theme Days

8: State Fair Beer Goes Blonde

8: 2024 New Mexico State Fair Green Chile

Cheeseburger Challenge

Contestants

10: Theme Days: Behind the Scenes

11: Welcome To The 2024 New Mexico

State Fair!

14: Fair Hopes Bidders Steer Junior Livestock

Auction to Another Record Sale

INDEX

16: Spectaculars

18: Live Horse Racing Post Times

19: Art Director Prioritizes Inclusion

and Artist Rights

20: Staging Fair Events Involves Lots of Stars,

Little Sleep

22: Finalists For The 2024 Unique Foods

Contest

24: 2024 New Mexico State Fair Sponsors

25: Rodeo & Concert Series

28: 2024 State Fair Map

29: Home & Creative Arts Events

29: Horse Show Schedule

Photo credit to Nathaniel Paolinelli for all fair photography.

2024 New Mexico State Fair - General Information September 5 - 15

FAIR HOURS:

Sunday – Thursday: 10:00 p.m. – 9:00 p.m.

Friday & Saturday: 10:00 p.m. – 10:00 p.m.

GENERAL ADMISSION:

Adults (age 12-64): $15

Seniors (age 65 & up): $10

Children (age 6 – 11): $10

Children 5 & under:

FREE

PARKING:

Check website for pricing.

BIKE VALET:

Free Bike Valet: 10:00 a.m. – 9:00 p.m. daily

Located just south of Villa Hispana

(via Gate 4, enter from San Pedro

between Copper & Lomas)

MIDWAY HOURS:

Monday – Friday: Open at 2:00 p.m.

Saturdays & Sundays: Open at 10:00 a.m.

WHEELCHAIR AND STROLLER

RENTALS:

Rentals available at Gates 1, 4 and 8.

All rentals require a valid driver’s license

and a fee.

SENSORY STATION:

The Sensory Station provides a safe space

for our special needs Fair guests to

de-escalate, and provides low-key

and helpful sensory input activities. The

Sensory Station is located inside the

Youth Hall and is open daily

from 10:00 a.m. to 5:00 p.m.

PARK AND RIDE:

Pick up from Coronado Mall:

Bus Only Ticket: $10

Bus + Adult Admission: $25

Bus + Child Admission: $20

Bus + Senior Admission: $20

Children 5 and under: FREE

From Coronado Center to State Fair:

Saturdays – 2 p.m. – 9 p.m.

Sundays 2 p.m. – 8 p.m.

From State Fair to Coronado Center:

Saturdays – 2:30 p.m. – midnight

Sundays – 2:30 p.m. - midnight

from left: Jar, Acoma Pueblo or Laguna Pueblo, ca. 1910, gift of Juan Olivas, MIAC

12024/12, photograph by Addison Doty. Image courtesy of Baila! Baila! Dance

Academy and Lozoya Studios. Jaguar mask, ca. 1960, Mexico, gift of the

Girard Foundation Collection (A.1979.17.768), Museum of International

Folk Art. Jurrasic exhibit at the New Mexico Museum of Natural History

& Science, photograph by Tira Howard.

ENCOUNTERCULTURE

Explore

DCA Museums

and Historic Sites

nmculture.org

2024 NM State Fair presented by Chevron | www.exponm.com

3

Dear Visitors,

It is my pleasure to welcome you to the New Mexico State Fair. Whether this

is your first time, or your 50th, we’re thrilled at the opportunity to deliver this

time-honored event to the citizens of our great state. As we come together to

celebrate our state’s diversity and beauty, we’re proud to announce that the

New Mexico State Fair continues to rank among some of the best fairs in the

nation, known for first-rate programming and exceptional affordability.

We are pulling out all the stops to bring you a State Fair event you will not soon

forget. The State Fair is a major production, and like the movie and television

industry that has made New Mexico a favorite location for bringing big ideas

to life, the New Mexico State Fair is excited to roll out the red carpet for our

fellow New Mexicans and make you the stars of this show!

New Mexico has a long and successful tie to Hollywood. From the very first

moving picture filmed in the state in 1895 at the Isleta Day School, to the

success of TV shows like Breaking Bad and Better Call Saul, to big productions

like Independence Day Resurgence filmed right inside Tingley Coliseum, to this summer’s phenomenal

blockbuster hit, Oppenheimer, New Mexico and New Mexicans have been major players in this multi-milliondollar

industry. According to the New Mexico Film Office, our great state ranks among the Top 10 Places to

Live and Work in Film.

This year, film production is taking center stage at the New Mexico State Fair. You may hear familiar voices

announcing the day's events over the PA system or grab a selfie with a Star Wars character wandering

around the grounds. You may recognize some familiar movie music themes covered by any one of the great

New Mexico bands on one of our stages. You may find yourself behind the news anchor desk reporting on

fair events or signing up to be an extra on a movie inside the Manuel Lujan Building.

Making lifelong memories with the people you love is what the fair is all about. From the cultural experiences

that are distinctly New Mexican and extraordinary food options, to the outstanding lineup of rodeo and

concert entertainment, you’re sure to find familiar favorites and new ones, too. You won’t find a more diverse

and dynamic entertainment experience that offers such value for the price of admission as you will find here.

This year’s theme is “Fair Famous” and we’re here to entertain you, the most important VIP on the grounds.

Get camera-ready, and bring your appetite for food, culture, and fun to the 2023 New Mexico State Fair!

Yours truly,

- From Our Country Store -

Stop by the Agriculture Building during the State Fair to

choose from a large selection of New Mexico Products to

support our farmers, ranchers, and agribusinesses.

State Fair Special Events

Enjoy a cold New Mexico Beer or Wine during

Happy Hour Everyday from 3p.m.-7p.m.

Beef Jerky Showdown

► Sept. 5th | 4p.m.-7p.m.

- To Your Table -

Battle of the Salsas

► Sept. 7th | 1p.m.-3p.m.

Dan

Mourning

General Manager

4 www.exponm.com | 2024 NM State Fair presented by Chevron

EDITOR

AUTUMN GRAY

ART DIRECTOR/

GRAPHIC

DESIGNERS

ASHLEY CONNER

DANA BENJAMIN

WRITER

AUTUMN GRAY

Every effort has been made to ensure the accuracy of information

presented in this guide. The publisher does not take responsibility

for the accuracy or legitimacy of the advertisers’ messages or

that of the guest writers/columnists or any aspect of the business

operation or conduct of the advertisers in the magazine.

www.exponm.com

The Original Green Chile

Cheeseburger Challenge

► Sept. 9th | Noon Setup

Student Cooking

Challenge

► Sept. 12th | 8a.m.-12p.m.

Have a NM product ready to hit the shelves? Join our logo program to get elevated.

Find out more at elevateNMag.com

This November

keep an eye out for

the 2024 Taste the

Tradition Holiday

Lookbook filled with

New Mexico gift

ideas for the entire

family.

Pro Chef Heads Fair's Award-Winning

Volunteer Program

By Autumn Gray

Though Kathleen Mansmann had planned to retire when

she moved from Washington, D.C., to Albuquerque, doing

absolutely nothing was not what she’d had in mind. Yet, zilch

is exactly what she did for about two years since her arrival

coincided with the pandemic shutdown. By the time New

Mexico decided it was safe for residents to emerge, Mansmann

was eager to work again. The New Mexico State Fair hasn’t

been the same since.

First, a little background: Mansmann is a professional chef who

trained at Maryland-based L’Academie de Cuisine. The culinary

institute was considered one of the nation’s top cooking schools

for decades until its closure in 2017. Mansmann worked in

D.C.-area restaurants and with a fine dining catering company

with which she served guests at a presidential inauguration.

She also volunteered at an area homeless shelter, conducted

nonprofit fundraising, and served as development director for

Texas Public Radio before coming to Albuquerque.

In other words, she had a history of making things happen –

and convincing others to help her.

So, when Mansmann answered an ad seeking someone to

man a NM State Fair information booth in 2021, the Fair might

have known that Mansmann’s foot in the door was going to

leave a pretty large print.

Since filling the want-ad spot, Mansmann has created a

volunteer initiative that resulted in an increase in Fair volunteers

from about 25 people in 2021 to near 700 in 2023 – a jump of

2,700 percent. She began by recruiting people from the City of

Albuquerque, then from the Rotary Club of Albuquerque, and

most recently through Albuquerque Public Schools (APS), after a

presentation about the opportunity to APS directors.

Student sports teams and social clubs volunteer to conduct

general maintenance and cleaning of the fairgrounds in

exchange for $1,000 that the Fair gives to the represented

organizations. In its first year, the program attracted students

from four schools, earning $9,000 for their clubs. Last year,

involvement grew to 650 youths from 13 schools, with a payout

to them of $32,000. Students use the money for field trips,

sports equipment, bus rental, and more. One high school with

a culinary program was able to purchase jackets they needed

for working in the kitchen.

The volunteer program is so well-organized and engaged with

the community that the Western Fairs Association awarded the

NM State Fair first place for its program in 2023 among all the

fairs it represents in the Western U.S. and Canada.

Mansmann’s goal for 2024 is 1,000 volunteers through more

corporate involvement.

“My plan is to designate different days at the Fair as corporate

volunteer days,” said Mansmann, who is now the community

outreach coordinator for EXPO New Mexico. (EXPO is a multiuse

venue that hosts hundreds of events every year, including

the state’s annual fair.)

6

www.exponm.com | 2024 NM State Fair presented by Chevron

Kathleen Mansmann

September 5

Law Enforcement Appreciation Day

September 6

Firefighters Day, Smokey Bear Day

September 9

Senior Day

September 10

Military & Veteran Appreciation Day

September 11

Pathway to College & Career Day

September 12

Gathering of the Counties Day,

NM True Day

September 13

Science and Technology Day,

Environment Appreciation Day

(continued on next page)

Pro Chef Heads Fair's Award-

Winning Volunteer Program

(continued from previous page)

In addition, Mansmann has taken it upon herself to add a

high school culinary competition to the fair, based upon the

iconic annual Chile Cheeseburger Contest. Kicking off this

year, it will be composed of eight teams of four to six people

each, from eight schools. Students will compete on a variety

of aspects, including food safety and food transport, as well

as their skill at making a beef green chile stew and a dessert

of their choice. Judges will be from the local culinary industry,

prize money will be given out, and there will be a People’s

Choice Award.

“This has been a personal goal of mine, and I’m thrilled to

see it’s finally going to happen,” Mansmann said. “We’re

touching every part of the state with this. Kids are coming

from everywhere.

“I’ve seen the level of expertise among the students, and I’m

amazed.”

In addition to Mansmann’s official responsibilities involving

volunteers, she is also charged with hiring staff for Fair

information booths and conducting community outreach

year-round for EXPO and the Fair.

“It’s all “a fluke,” she said.

THANK YOU FOR YOUR

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7

State Fair Featured Beer

State Fair Beer Goes Blonde

By Autumn Gray

The term “barrel racer” takes on

new meaning at the New Mexico

State Fair this year, as that’s

the name of the 10-day event’s

official beer for 2024. Corralesbased

Ex Novo Brewing Co. has

produced Barrel Racer Blonde

Ale, identifiable by its striking gold

and navy cowgirl graphics running

across a white can.

“When we thought about the State

Fair, we thought a long time about

it, probably overthought it, putting

all of our beer nerdom into this,”

said Ex Novo sales manager James

Gregory, who works alongside

his brother, Joel Gregory, the

brewery’s founder and owner. “Ultimately, we decided, ‘Let’s

do something everyone can drink and everyone can enjoy

- something light and crisp, since in September, it is still hot.

So, this year is a blonde ale, and hopefully it’s pleasing to the

masses.”

The New Mexico State Fair was a pioneer among fairs when it

first partnered with a brewery to create a co-branded beer on

a custom label nearly a decade ago, said fair general manager

Dan Mourning.

The exclusive agreement with Ex Novo was made in 2023 for

a two-year period. Last year, Ex Novo produced an American

pilsner called Dusty Spur.

In addition to being sold at the fair, the official State Fair beer

is available in stores statewide until inventory runs out. The

limited edition, which annually comprises about 1,000 cases,

usually doesn’t stick around past October, James Gregory said.

Amid the microbrewery scene in the Albuquerque area, Ex

Novo is relatively young. Joel Gregory moved the business to

Corrales in 2019, after opening it in Portland in 2014. The

Corrales location includes the

brewery, a tap room, and a beer

garden. The Portland location no

longer exists.

Today, the brothers, who grew up

in Corrales and are barely into

their 40s, have plans to open a tap

room in downtown Albuquerque

at 701 Central Ave. SW, in the

former Firestone Tire building.

The 11,000-square-foot site will

include a patio and restaurant.

The brothers’ careers are a

departure from the path they

set out on, both having earned

degrees in electrical engineering.

Joel worked as an engineer in Portland before hopping over to

craft beer. James left a position as a physician assistant to help

his brother when he returned home.

“I wanted a chance to build something from the ground up,”

James said.

This will mark the ninth year that the fair has had an official

drink. La Cumbre Brewing Co. kicked things off with a cream

ale in 2015. Marble Brewery later crafted a hazy pale ale, and

Canteen Brewhouse put out a German-style pilsner. Tumbleroot

Brewery & Distillery created a blue corn lager and an “angry

mule” made with red chile for the 2021 fair and a vodka-spiked

strawberry lemonade for 2022.

To qualify as a State Fair beer, the product must be new and

unique to the brewer’s current offerings. It is also preferred that

the beer incorporate local ingredients, such as New Mexico

hops or barleys.

“It should represent the agriculture of New Mexico,” Mourning

said. “That’s the whole point. That’s why we started it. There’s

an agricultural component to brewing beer, and we want to

recognize that.”

Green Chile Cheeseburger Challenge Contestants

Effingbar & Grill – Bernalillo County

Savoy Bar & Grill – Bernalillo County

Craft Republic – Bernalillo County

Big Mike's Burgers & More

– Valencia County

Sparky’s Burgers, BBQ & Espresso

– Dona Ana County

Isleta Grill – Isleta Pueblo

Grill at the Monte Carlo – Taos County

Slate Street Billiards – Sandoval County

Downshift Brewing Co. – Lincoln County

Del's Family Restaurant – Quay County

8


Theme Days: Behind the Scenes

By Autumn Gray

Craig Vencill worked in the film industry before being

recruited to help out with the New Mexico State Fair almost 25

years ago. Other than the absence of a camera, he doesn’t see

a whole lot of difference between the two jobs.

“The State Fair is kind of like a big movie production with all

the behind-the-scenes stuff,” he said. “People don’t have any

concept about the amount of work that goes into it. Like all

the credits in a movie, it’s the same with the State Fair. It just

doesn’t happen in its own. The devil’s in the details. What could

possibly go wrong?

“About 1,000 things.”

As the fair’s Main Street Days coordinator, it’s Vencill’s job

to ensure that all the parts of the daytime events fit together

like a live jigsaw puzzle – the logistics of each piece inevitably

affecting everything else.

While every day starts at 5:15 a.m. and ends in the late

afternoon, no day is the same. Each is defined by a different

theme. For instance, there’s Law Enforcement Appreciation

Day, Firefighters Day / Smokey Bear Day, Healthy Living &

Seniors’ Day, Veterans Day / Military Appreciation Day, and

Science & Tech Day. Weekends see a variety of car shows. Plus,

Vencill oversees the Green Chile Cheeseburger Challenge,

which is so wildly popular that it ought to have its own “day.”

“Lack of sleep is also a common theme with the fair,” Vencill

said. “But there’s something special about being here extremely

early and the sun coming up and the guy selling burritos.”

That quintessential New Mexico aura has people eagerly lining

up before State Fair gates open at 9 a.m. Vencill’s daytime

Craig Vencill

events tend to attract older people, families, and busloads

upon busloads of children from schools statewide.

The first day of the Fair is traditionally Law Enforcement

Appreciation Day, which provides education on what county,

city, state, and national authorities do, as well as a bit of

recruitment information, and some show-and-tell for children.

For example, they might see a bevvy of FBI hardware or get a

peek inside a local officer’s law enforcement vehicle.

When the firefighters have their day, the Isleta Fire Department

often sets up a portable swimming pool against a backdrop of

a tree that looks to be on fire. Children get to aim hoses at it.

During the fair’s four car show days, visitors see everything

from Model T Fords from the turn of the 20th century, Flathead

V8 motorcars from the middle part of the century, antique

(continued on Page 12)

Autumn Story

Larry Chavez, Sr.

Albuquerque

Benny Roybal

Secretary-Treasurer

Española

Welcome To The 2024

New Mexico State Fair!

Governor

Michelle Lujan Grisham

Tony Casados

Tierra Amarilla

Walter Adams

Las Vegas

Eric Serna

Chairman, NM State Fair Commission

Santa Fe

Dr. Carol Cloer

Bloomfield

10



11

Theme Days: Behind the Scenes

(continued from Page 10)

cars, hot rods, and custom vehicles that run the gamut from

lowriders to modified cars. There is also a variety of tractors on

display, brought in by New Mexico farmers.

“All the owners want kids to climb on top of their tractors and

get a lot of pictures,” Vencill said, adding that everyone gets

to vote on their favorite. Official judging also happens in each

car show.

Every September 11 during the fair, Vencill coordinates a special

9/11 ceremony with a national anthem singer, bagpipes, and

a keynote speaker talking about the significance of the date,

why it’s important to remember, and what it means to be an

American.

“We do it right smack in the intersection of Main Street,” Vencill

said. “The whole place kind of pauses for that moment.”

It’s a stark contrast to the sizzling energy around what’s

arguably the fair’s hottest competition – the NM Green Chile

Cheeseburger Challenge, which began in 2009. Vencill said it’s

probably his favorite of all that he oversees because this event

is the “original” green chile cheeseburger competition, which is

often copied.

The only requirement of the eight restaurants that participate

is that they use New Mexico green chile. “It can be from Hatch,

Chimayo, we don’t care,” Vencill said. “Everything else is their

own secret ingredients.”

Asked why he continues to work for the fair when he could be

employed by the booming local film industry, he said, “The

State Fair is like green chile - you get addicted to it and keep

coming back.”

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Fair Hopes Bidders Steer Junior Livestock

Auction to Another Record Sale

By Autumn Gray

Youths participating in the New Mexico State Fair’s Junior

Livestock Auction last year set a new record for money raised,

with $710,000 in gross sales. That was up 16 percent from the

previous year of $610,000 in an event that not only puts cash

in the denim pockets of the state’s youngest ranchers but also

teaches them business and life skills.

The auction is the culminating event for student champions

from around the state who raise livestock in New Mexico Future

Farmers of America (FFA) and 4-H. It represents months, if not

years, of time and effort spent breeding, raising, training, and

grooming their show animals. Special care is taken to condition

animal hair, provide livestock with daily walks, ensure living

quarters have proper air flow and temperature settings, and

that the animals receive appropriate nutrition. Many youths

split their earnings between a college fund and a kitty to

support their projects for the next year.

“These kids work incredibly hard caring and nurturing their

animals to prepare for the sale,” said State Fair general manager

Dan Mourning. “This record-breaking sale is a testament to

their hard work and illustrates the community’s dedication to

programs such as FFA and 4-H.”

The Junior Livestock Show and Sale has long been a tradition

at the New Mexico State Fair and continues to be the premier

showcase for the state’s finest livestock, involving about 1,500

steer, swine, goats, and sheep. It attracts about 500 youth

exhibitors from around the state. This year’s show is set for

September 6-14 in the Junior Livestock Pavilion on the north

end of the yards and in the beef and swine barns, with the

auction scheduled for September 13.

Rooted in hands-on learning experiences in areas such as

STEM, agriculture, economics, and civic engagement, both the

FFA and 4-H provide opportunities for young people to develop

leadership and management skills, self-esteem, effective

communication skills, and a sense of personal responsibility.

The largest youth organization in the country, 4-H is composed

of 7 million youth members, with more than 30,000 of them in

New Mexico. Both the 4-H program, for ages 7 to 18, and FFA,

involving ages 12-21, are rooted in learning by doing.

Those who attend the State Fair Junior Livestock Show will have

the opportunity to see New Mexico youth competing in a public

speaking contest, exhibiting agricultural projects, participating

in an agricultural science fair, and/or showing their livestock to

judges in an arena. Judges evaluate animals not only on muscle

mass, overall appearance, and health but also on the child’s

showmanship, attentiveness to the animal, and attentiveness

to the judge.

“It’s more than just about showing livestock. It’s an educational

event for the kids, and they make friendships for a lifetime

with other children from around the state,” said Erin Dorsey,

Livestock Operations manager for the fair. “These youths are

the future of our agricultural industry.”

The goal for the livestock exhibitors is to place in the top 30

percent at the Livestock Show. Those who place well go on to

the Junior Auction, a fast-paced event where participants lead

their animal into a show ring with an auctioneer standing on a

block in front of judging tables.

“It’s a bidding process,” Dorsey said. “If you don’t want to buy

an animal, don’t wave at somebody because you might just get

that bid.”

Sales of the best animals can result in tens of thousands of dollars

for the youth and his or her family. The Grand Champion Steer

normally brings the highest dollar value, between $15,000 and

$20,000. Caleb Ramsey of Otero County earned $25,000 for

his Grand Champion last September.

The Livestock Show is also an education for the public.

Attendees not only learn about the care of the animals and

all the different species and breeds of livestock but also about

where food comes from and about the agricultural economy.

“Community support had been really good the last couple

of years,” Dorsey said. “I’m hoping our sale does at least

$700,000 again. A lot depends on the weather and how hard

the economy has been hit.”

About 100 animals are sold at the auction to buyers from

around the state, she said. Bidders vary from corporations, to

agricultural insurance companies, to individual ranchers and

farmers.

“This is our future,” Dorsey said. “We’re supporting our future.”


2024 NM State Fair presented by Chevron | www.exponm.com 15

Southwest Dairy Farmers

Jr. Livestock Building

9:30a.m., 11:15a.m., 1:00p.m., 2:45p.m., 4:30p.m.

Great American Duck Races

Youth Hall Courtyard

10:45a.m., 1:00p.m., 3:30p.m., 5:15p.m.,

*7:00p.m. (Fri. & Sat. Only)

Jason D’ Vaude – The Circus Man

Main Street Stage

3:30p.m., 5:00p.m., 6:30p.m., 8:00p.m.

Conjurer Fortune Machine

Main Street

1:00p.m., 2:30p.m., 4:00p.m., 5:30p.m.,

*7:00p.m. (Fri. & Sat. Only)

UNM Truman Health Services: HIV & HEP C Testing

Box Car Lawn

Everyday 10:00a.m. - 8:00p.m.

Great American Pig Races

Box Car Lawn

10:30a.m., 12:30p.m., 3:00p.m., 5:00p.m., 7:30p.m.

Nerveless Nocks – Jetpack Flying Water Circus

Adventure Alley

12:30p.m., 3:30p.m., 6:30p.m.

Nerveless Nocks – Sway Pole Show

Adventure Alley

11:00a.m., 2:00p.m., 5:00p.m.

Cartoon Poodles

Adventure Alley

1:15p.m., 4:00p.m. Parade (Mon.-Thurs.),

*5:45p.m., 8:00p.m. (Fri., Sat., Sun. Only)

Foam Zone

Adventure Alley

2:45p.m., 4:15p.m., 7:15p.m.

Salsa Steel Drum Band

Entry Gate Act

10:30a.m., 12:15p.m., 2:00p.m., 3:45p.m., 5:30p.m.

Sea Lion Splash

Kiddie Lot

11:30a.m., 1:45p.m., 4:00p.m., 6:00p.m.,

*8:45pm (Fri. & Sat. Only)

Out at the Fair

Pavilion Stage

Sunday, September 8, 2024 - 10:00a.m. - 9:00p.m.

16


New Mexico State Fair Ambassadogs

Strolling Act

9:30a.m. - 11:30a.m., 6:00p.m. - 8:00p.m.

*7:00p.m. - 9:00p.m. (Fri. & Sat. Only)

Safari Sam & Oscar the Ostrich

Strolling Act

1:15p.m., 3:15p.m., 5:30p.m.

Stilt Circus

Strolling Act

2:00p.m., 6:00p.m.

The Strolling DJ

Strolling Act

7:30p.m.

Amazon Wonders Photo Booth

Heritage Ave

10:00a.m. - 9:00p.m. (Sun. -Thurs.),

10:00a.m. - 10:00p.m. (Fri & Sat) $20 – $35

Giant Snake Educational Exhibit

Main Street

10:00a.m. - 9:00p.m. (Sun. - Thurs.),

10:00a.m. - 10:00p.m. (Fri. & Sat.) $5

Lorikeets Encounter

Main Street

10:00a.m. - 9:00p.m. (Sun. - Thurs.),

10:00a.m. - 10:00p.m. (Fri. & Sat.) $5

Monkey Hut Educational Exhibit

Outside Lujan B

10:00a.m. - 9:00p.m. (Sun. - Thurs.),

10:00a.m. - 10:00p.m. (Fri. & Sat.) $5

Great American Petting Zoo

Box Car Lawn

10:00a.m. - 9:00p.m. (Sun. - Thurs.),

10:00a.m. - 10:00p.m. (Fri. & Sat.) Free entry, $5 per cup

of food, $8 per two cups, or $1 with coin machine.

Great American Pony Rides

Box Car Lawn

10:00a.m. - 9:00p.m. (Sun. - Thurs.),

10:00a.m. - 10:00p.m. (Fri & Sat) $10

Sir Loin –The Mechanical Bull

Chevron Pavilion

10:00a.m. - 9:00p.m. (Sun. - Thurs.),

10:00a.m. - 10:00p.m. (Fri. & Sat.) $10, Photos $13

Sling Shot

Adventure Alley

10:00a.m. - 9:00p.m. (Sun. - Thurs.),

10:00a.m. - 10:00p.m. (Fri & Sat) $35

35

Parks

19

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Santa Fe - 150 Washington Ave. • Albuquerque - 10052 Coors Blvd. NW

In the shadows of the New Mexico State Fairgrounds’ concerts,

rodeos, and other year-round entertainment hunkers a vault

worthy of a James Bond-style art heist film. Since 1954, the

chamber has housed a permanent collection of New Mexico

fine art, which today totals 260 pieces. For the last 25 years,

Ramona Vigil Eastwood has been the primary decision-maker

behind the paintings selected for inclusion in the historic record.

Eastwood began as a volunteer with the NM State Fair in the

late 90s. She has been its art director since 1997, and a selftaught

jewelry designer for about five decades, participating in

juried art shows across the western part of the country.

“The committees would pick and choose their favorite people,

bypassing the artists that should have won,” Eastwood said

of the industry’s political nature. “I felt that if people weren’t

representing the artist correctly, then maybe I could be the

person advocating for them.”

Indeed, as she travels New Mexico, Eastwood says, she carries

information about the fair’s art contests to hand out to artists

she meets: “I want to use it for a springboard for them so they

get recognized and make themselves a big name in the art

world.”

Eastwood operates seven art galleries during the fair, attracting

artists from across the state to enter pieces for competition: The

Fine Art Gallery is open to anyone 18 years old and older; the

Hispanic Arts Gallery, which requires participants to be at least

one-quarter Hispanic descent; the Native American Indian Art

Gallery, which has the same genetic prerequisite in addition to

requiring a Census card; the Nonprofessional Gallery, which

is open to anyone 19 and older; a Youth Gallery that accepts

entries from children under age 18; a photography section that

accepts photos from all ages; and an African American Gallery,

which Eastwood created, requires participants to be at least

one-quarter African American descendant; and School Arts,

where teachers submit student art from around New Mexico.

“When I started, I made a lot of changes, one being a (free)

preview night of the arts throughout the art galleries the night

before the fair officially opens,” she said. “I like to say, ‘I am the

official opener of the State Fair!’”

Eastwood ensured the Hispanic Gallery, which had been open to

anyone, was limited to artists of Hispanic descent. She also saw

to it that all artists, not their agents, received award money. She

is still trying to ensure all ethnic backgrounds are represented

and is now on a mission to open an Asian community art space

as soon as possible.

In addition to overseeing the gallery spaces, Eastwood advises

Fair management about which art submissions she believes will

increase in value and be worth purchasing for the permanent

collection. Only one piece per year is chosen. The collection’s

inaugural painting was an oil called “Trail Life” by George Dick,

a wildlife and Western painter who studied at the University of

New Mexico.

Ramona Vigil Eastwood

The collection’s pieces do get seen by the public. Eastwood

rotates them out, placing some in the Fine Art Gallery during

the fair and exhibiting some at the Albuquerque SunPort’s

heavily-trafficked underground tunnel.

“That way people who are coming to be at the fair can have a

taste of it in the airport,” she said.

“Sometimes I’ve been hanging the art, and people say, ‘Oh my

gosh, that was my grandfather’s (art).’ I’m representing their

family members, and that makes me happy that I’m doing

that.”

This year, Eastwood is also in charge of a Home Art section

for bakers, quilters, flower arrangers and other creative arts

hobbyists, as well as the County Booths and Agriculture section,

which showcases a broad range of agricultural products, such

as pumpkins, honey, chile and tomatoes, from various areas of

the state.

Before coming to the Fair, Eastwood was the art director for the

Amapola Gallery in Albuquerque. She has been president of

the Contemporary Hispanic Market in Santa Fe since 2006. She

has also been a recipient of the All That Glitters New Mexico

Jewelry Designer Award for jewelry making.

Now in her early 70s, Eastwood isn’t considering retirement

from fair life. “I’ll keep doing it as long as I can. I love what I

do,” she said.



Staging Fair Events Involves Lots of Stars,

Little Sleep

By Autumn Gray

Sabrina Garza, 46, has spent half her life working at the

New Mexico State Fairgrounds, even spending the night there

more times than she can count.

“I’ve never liked a desk job,” the events manager said. “Where

else can you have a horse show, a dog show, a concert, and an

arts and crafts show at the same time? There’s something that

happens every single weekend that’s different.”

Soon after graduating from New Mexico State University with

a degree in business administration and marketing, Garza took

an internship helping the events coordinator with bookings,

prepping Tingley Coliseum for acts, and finalizing contracts.

“Fax machines were the way to go back then,” she said.

Today, her job is made easier with digitization, but it still

requires considerable national travel – often to Nashville - to

meet with agents and get A-list concert performers to the New

Mexico State Fair.

“That process can take months just to get an offer accepted or

denied,” she said.

For this year’s fair, her concert lineup includes Jo Dee Messina

on September 6, Becky G on Sept 7, Brad Paisley on Sept. 12,

Cole Swindell the following night, and Josh Turner rounding

things out on the 14th.

“As soon as we finish one fair, were already starting to book the

next one,” she said.

In addition to the concert series, Garza is responsible for

overseeing staff that schedule and maintain the fair’s stages,

including Villa Hispana, Indian Village, the Chevron Pavilion

and the African American Pavilion. She is also the primary point

of contact for the PRCA rodeo and is in charge of the Sensory

Station. In fact, it was Garza who years ago worked with the

Autism Society to launch the station, an award-winning, firstof-its-kind

safe space for guests with auditory disabilities to deescalate

during regular fair hours.

The rest of the year Garza oversees four coordinators, who help

Sabrina Garza

her run about 200 events annually. Their days can start as early

as 6 a.m. and not end until 2 or 3 in the morning.

“Half the time, it’s not even worth driving home,” she said of

many concert nights. “We just hang out here and try to get a

little shut-eye.”

While some may look upon her work with global music and

rodeo stars as glamorous, Garza says she is not a “fan girl” and

really isn’t interested in the limelight.

“I wish I had more time to get out on the grounds to see specific

events,” she said. “I wish I could check out the livestock or the

pig races.”

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The Largest Health Fair in New Mexico!

WEDNESDAY, OCTOBER 9 TH 2024!

8:30AM - 1PM At Embassy Suites (Lomas & I-25)

Free Health Information and Screenings

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Live Entertainment

Giveaways and Much More!

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Call 505-242-2428 or Visit PrimeTimeNM.com For More Information

SM

Finalists For The 2024 Unique Foods Contest

• Item: Street Taco Grilled Cheese

Hand-diced and seasoned carne asada with fresh

Monterey jack cheese and house-made green chile on

sourdough, grilled to toasty perfection.

• Concessionaire:

- Cheese Love Grill - Heritage and Main Street

• Item: Conductor’s Corn Dog

A 100% all-beef Nathan’s ¼ lb hot dog hand-dipped

in scratch-made, top-secret corn dog batter. Fried to a

delicious golden brown before it’s split open and topped

with cheddar cheese sauce, smoked bacon, fried cheese

curd and Hatch green chile.

• Concessionaire:

- Gravy Train - Food Court

• Item: Deep Fried Carne Asada Taco

This Taco is Stuffed with fresh grilled carne asada and

Monterey jack cheese. The taco is then dipped in a special

batter and deep-fried to perfection. Served with homemade

spicy salsa.

• Concessionaire:

- Quesada’s Mexican - Heritage and Main Street

• Item: Dessert Chimichanga

Sweet chimichanga made with a flour tortilla and filled

with cream cheese wrapped in smoked bacon, deep fried

to a golden brown and smothered in cinnamon sugar,

strawberry and chocolate sauce.

• Concessionaire:

- Fried Fantasy - Food Court

• Item: Belgian Waffle Green Chile Cheeseburger

All beef patty grilled to perfection served on a Belgian

waffle garnished with pickle, lettuce and tomato. The

sandwich is then drizzled with green chile maple syrup and

dusted with powdered sugar.

• Concessionaire:

- Rex’s - South of Natural Resources Building

Welcome to the 2024

NM State Fair!

Pick up a free Prime Time Monthly

Magazine for New Mexicans 50+!

Live Entertainment Calendar, Interesting Articles,

Health Information, and more!

Find it at community centers, Albertson’s Grocery,

Whole Foods Market, The Range Café

or read online at PrimeTimeNM.com

May 2023

Printed on recycled paper Volume 33 | Issue 5

Chocolate Maker

Steve Prickett

pg 12

Prime Time Founder

Remembered, Hailed

as ‘Renaissance Man’

pg 10

Ask A Health

Care Professional

pg 8

Distributed across Albuquerque, Rio Rancho and Santa Fe • PrimeTimeNM.com

CHOOSE

BLUE

bcbsnm.com

Blue Cross and Blue Shield of New Mexico

a Division of Health Care Service Corporation,

a Mutual Legal Reserve Company, an Independent Licensee

of the Blue Cross and Blue Shield Association

P 232 487287.08 2

Enjoy The Fair!

visitloslunas.org

(505)352-7720

22


2024 New Mexico State Fair Sponsors

The New Mexico State Fair Would Like to

Thank Our Valued Sponsors:

Big R Stores

Chevron

Just Squeezed

Melloy Nissan

Pacific Office Automation

Sysco

Premier Distributing

Pace Audio

PG Enterprises

Drop-Dead Pest Control

Wrangler

B & R Construction

Downs of Albuquerque

Johnny Boards

Ramada By Wyndham

Southwest Safety Services

Group West (Ford)

Zia Graphics

Creamland Dairy

GreenTree Inn Albuquerque

Houston Auto

Justin Brands

UNM Truman Health Services

Frank's Supply

Mattress Firm (Lujan A)

Mattress Firm (Lujan B)

Dairy Max

Rachel's Best Soaps

American Home Furniture

HCN Global (La Red Hispana)

Pattern Energy

Sheraton Uptown

KOAT-TV

KOB 4

KRQE

Fox NM

CW

My50 TV

Moon Dog Publishing

Starline Printing

Albuquerque Journal

American General Media:

KIOT - Coyote 102.5

KABG - Big 98.5

KKSS - 97.3 Kiss FM

2024 Media Partners:

Chalmer Ford

New Mexico Music Commission

Farm Credit Mid America (Rural 1st)

Comfort Inn & Suites

Days Inn & Suites

Native Café

Holiday Inn & Suites

786 Catering Co

Hotel 505

New Mexico Gas Company

One Easy Marketing DBA GDV Club

Law Giant

Parnall Law

Sunbelt Equipment Rentals

Blue Compass RV

U.S. Coast Guard

Cabela's

Pueblo of Sandia

Crowne Plaza Hotel

The Querque Hotel

Giving Home Health Care

NM Synthetic Turf

Albuquerque Marriott Pyramid North

Crystal Springs Bottled Water

Lesmen's Pro Audio & Lighting

NM Hispanic Heritage Committee

Chevron

Ram Motors RV & Truck

Tawney, Acosta, Chaparro Law

Don Sushi

Ramona's Mexican Café

New Mexico Gas Company

KLVO - Radio Lobo

KKRG - Mix 105.1

KJFA - Fuego 102.9

Cumulus:

KRST - 92.5

KDRF - 103.3 ED FM

iHeart Media:

KPEK - 100.3 The Peak

KBQI - Big 107.9

KBQI HD - 98.1 The Bull

KABQFM - Hot 95.1

KANW New Mexico Public Media

September 5

New Mexico

Barrel Racing

Free With

Admission

September 12

Brad Paisley

w/Chevron PRCA Rodeo

Box Seat $125,

Floor $100

(*no rodeo admission*),

Chair Back $85,

Bench Seat $55

at Tingley Coliseum

Tickets available online at www.exponm.com

September 6

Jo Dee Messina

w/Chevron

PRCA Xtreme Bulls

Box Seat $75,

Chair Back $60,

Bench Seat $25

September 13

Cole Swindell

w/Chevron

PRCA Rodeo

Box Seat $95,

Chair Back $75,

Bench Seat $55

September 7

Becky G w/Chevron

PRCA Xtreme Bulls

Box Seat $95,

Floor $85,

Chair Back $75,

Bench Seat $55

September 14

Josh Tuner

w/Chevron

PRCA Rodeo

Box Seat $95,

Chair Back $75,

Bench Seat $55

Times subject to change.

September 11

Chevron

PRCA Rodeo

Box Seat $40,

Chair Back $25,

Bench Seat $15

September 15

Chevron

PRCA Rodeo

Box Seat $40,

Chair Back $25,

Bench Seat $15

24



25

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26


WF

SIGN

KEY / SYMBOLS

GATE

8

VEHICLE ACCESS ONLY

NO PEDESTRIANS

LOUISIANA

GATE

9

Home & Creative Arts Events

LOMAS

RESTROOMS

BEER

GARDEN

WHEELCHAIR /

STROLLER RENTAL

INFO

U

YOU ARE

HERE

TICKET

BOOTH

BICYCLE

VALET

FIRST

AID

SENSORY

STATION

INFANT CARE /

NURSING STATION

SAFETY &

SECURITY

GATE

#

GATE

NUMBER

NO PUBLIC ACCESS

14

13

Q

15

NO PUBLIC ACCESS

10

O

P

17

6A

6

N

E

7

11

PEDESTRIAN

TUNNEL NORTH

G K

J I

F H

8

O

L M

B D 5

A

4

C

9

18

PEDESTRIAN

TUNNEL SOUTH

19

20

21

12

GATE

1

CENTRAL

Preview of the Arts, All Art Galleries

September 4, 6p.m. - 8p.m.

Roger Martinez, NM Legend Folklore

Book Writer, Hispanic Arts,

September 6-7 & 13-14, 10a.m. - 6p.m.

Home Arts:

September 6, Candy Contest, 1:30p.m.

September 8, Fashion Style Show, 2p.m.

September 9, Cookie Contest, 1:30p.m.

September 10, Chile Contest, 1:30pm

September 11, Cake Contest, 1:30pm

September 12, International Food Contest,1:30pm

September 13, Bread Contest, 1:30pm

September 14, Junior Baking, 1:30pm

September 14, Pie Contest, 1:30p.m.

Creative Arts:

September 14, Lego Competition, 1p.m.

1

2

3

4

5

A

B

C

D

E

L

M

N

O

GATE

6

INDIAN VILLAGE

VILLA HISPANA

AFRICAN AMERICAN PERFORMING ARTS CENTER

BOX CAR STAGE

FINE ARTS BUILDING

PETTING FARM

PONY RIDES

PIG RACES

UNM TRUMAN HEALTH SERVICES

SEA LION SPLASH

16

MAIN STREET

JASON D’VAUDE - THE CIRCUS MAN

CONJURER FORTUNE MACHINE

STATE FAIR STORE

SKY RIDE

TINGLEY COLISEUM

1

2

GATE

5

GATE

4

GATE

3

SAN PEDRO

DIRECTORY

3

6 MANUEL LUJAN JR EXHIBIT COMPLEX

6A DRIFTER LOUNGE

7 HOME & CREATIVE ARTS

8 CHEVRON PAVILION

9 DOWNS OF ABQ GRANDSTAND

10 FARM

13 PATTERN ENERGY JR LIVESTOCK PAVILION

14 BIG R HORSE COMPLEX

15 POULTRY & RABBITS

16 LIVESTOCK PAVILION

17 YOUTH HALL & SENSORY STATION

P

Q

GREAT AMERICAN DUCK RACE

SOUTHWEST DAIRY FARMERS

11 TINGLEY COLISEUM

18 AFRICAN AMERICAN PAVILION

12 DOWNS CASINO

19 MIDWAY

20 RIDE SHARE

21 PARK & RIDE DROPOFF / PICKUP

F

G

H

I

J

K

19

Presented by Chevron

NORTH

THE NERVELESS NOCKS - JETPACK FLYING WATER CIRCUS

CARTOON POODLES

THE NERVELESS NOCKS - THRILL SHOW

SIR LOIN - MECHANICAL BULL

SLING SHOT RIDE

FOAM ZONE

Thursday, September 5

Arabian Show/Indoor/8a.m. - 5p.m.

Sandra Welch Test Strategy Clinic/

Outdoor/8a.m. - 4p.m.

Buckles & Belles Drill Team Demo/Indoor/6p.m.

Friday, September 6

Arabian Show/Indoor/8a.m. - 5p.m.

Western Dressage Show/Outdoor/8a.m. - 3p.m.

Draft Pull/Indoor/7pm

Saturday, September 7

4-H Horse Show/Indoor/8a.m. - 3p.m.

Dressage Show/Outdoor/8a.m. - 3p.m.

Jumper Schooling/Indoor/4p.m. - 10p.m.

Sport Horse In-Hand/Outdoor/3p.m. - 5p.m.

Sunday, September 8

Hunter/Jumper Show/Indoor/8a.m. - 5p.m.

Arabian Show/Outdoor/8a.m. - 5p.m.

Cheval De Pas Rescue Demo/Indoor/6p.m.

Monday, September 9

Exceptional Show/Indoor/8a.m. - 5p.m.

Cassandra Reid Liberty Demo/Indoor/6p.m.

Tuesday, September 10

Buckaroo Balance Clinic/Indoor/8a.m. - 4p.m.

Horse Show Schedule

Lidia Taylor Working Equitation Clinic/


Cassandra Reid Liberty Clinic/Indoor/4p.m. - 7p.m.

Wednesday, September 11

Mules, Donkeys, Minis/Indoor/8a.m. - 4p.m.

Lidia Taylor Working Equitation Clinic/


Coon Jumping/Indoor/6p.m.

Thursday, September 12

AQHA, All Breed, Color Breeds/

Indoor 8a.m. - 12p.m./Outdoor/1p.m. - 6p.m.

Working Equitation Show/Outdoor/8a.m. - 4p.m.

Friday, September 13

AQHA, All Breed, Color Breeds/


Ranch Rail Pleasure Stakes/Indoor/7p.m.

Saturday, September 14

Versatility Ranch Horse/Indoor/8a.m. - 6p.m.

Freestyle Reining Stakes/Indoor/7p.m.

Sunday, September 15

Versatility Ranch Horse/Outdoor/8a.m. - 6p.m.

Vaulting Show/Indoor/8a.m. - 11a.m.

Youth Gymkhana/Indoor/1p.m. - 7p.m.



A N E W E R A B E G I N S . . .

LOBO

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October 17, 2024

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Chevron is proud to serve as the Presenting Sponsor of the 2024 New Mexico State Fair.

CHEVRON, the CHEVRON Hallmark and THE HUMAN ENERGY COMPANY are registered trademarks of Chevron Intellectual Property L.L.C. © 2020 Chevron U.S.A. Inc.

STATE FAIR 2024 NM

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