Sleep Tech May - June 2025

May - June 2025

M-Melt Ultra

High Speed Automatic

Hotmelt Gluing Line

• Special Assembling System

• Up to 550 mattresses with 2 operator regarding to mattress type

• Optional Robot feeding system

M-Melt

Automatic

Gluing System

• Fast and efficient mattress layer assembly with

hotmelt glue.

• Requires only 3 operators for gluing and assembling.

• Production capacity up to 250 mattresses per 8-hour shift.

• Siemens electric and electronic components.

• Consistent and high-quality results on every mattress.

• Durable and eco-friendly hotmelt adhesive usage.

• Reliable and cost-effective solution for mattress

manufacturing.

M-UltraLam

Automatic PU Hotmelt & Water

Based Glue Lamination System

• Compatible with multiple mattress assembly lines

• Optional robot integration: Up to 800 mattress cores in 8

hours without operator.

• Optional infrared heating system for faster and enhanced

bonding

• M-Ultralam Automatic PU Hotmelt & Water Based Glue

Lamination System

• Dual glue system: PU Hotmelt (20 g/m²) and Water Based

Glue (30 g/m²)

• Specialized for water based glue applications

• Precise glue usage: 30 g/m²

• Eco-friendly and cost-effective solution

• Compatible with multiple mattress assembly

systems

• Optional infrared heating for faster drying

M-Aqua

Automatic Water Based

Glue Lamination System

• Up to 800 mattress cores in 8 hours with the robotic

operation option, without the need for an operator.

VISIT US

20 - 23 may 2025

Hall

l

Stand

11.1 E038 - F039

comfytex.com.tr

Contents

C

O

N

T

E

N

T

S

8 Tracking tomorrow’s trends at

Interzum & Hometex

10 BekaertDeslee introduces

BALANCE Collection and

groundbreaking sleep

innovations at Interzum 2025

14 Interzum Cologne 2025 opens

with record global anticipation

22 They’re changing the game in

mattress manufacturing

26 New trends in sewing thread

start with Özen İplik

30 Delivering more than machines:

We engineer solutions

36 Making a big impact with the

smallest springs

40 Robatech strengthens its

presence in Türkiye with a

major investment

44 Transforming inspiration from

nature into the knitted mattress

ticking: Comfytex gears up for

Interzum 2025

48 ZebSprings takes center stage

at Interzum 2025 with a vision

of lightness and sustainability

52 Carrying 20 years of quality

expertise to Interzum 2025

56 Boyteks is weaving the future

of sleep with innovation

62 Pushing the envelope while

expanding to new horizons

66 CIFM / interzum guangzhou

2025 concludes with strong

momentum, catalyzing industry

growth across Asia

72 IBIA: The driving force shaping

the future of the international

mattress industry

74 Eurasia’s Leading Bed Industry

Exhibition was held: IBIA EXPO

2024

80 From dark factories to global

takeovers: ELEKTROTEKS

is forging the future of the

industry

82 Form Sünger is set to make

waves at Interzum 2025 with

sustainable innovation

86 Boyçelik makes deeper

inroads into the European

market with its green-minded

manufacturing power

90 The Turkish mattress

manufacturing industry: A key

player in the global market

98 Nova Sünger blends deeprooted

tradition with futuredriven

innovation

102 Durak Tekstil is weaving the

future of the sleep industry

104 Weaving the future of

technical textiles with

innovative solutions: Milkay

Teknik Tekstil

106 Foaming with innovation:

Mitsan takes sustainability

center stage at Interzum 2025

108 Bella Springs is redefining

spring technology for

tomorrow’s world

110 Doqu Home: Blazing a trail in

innovative home textiles and

sustainable production

INDEX ADS

Boyçelik .................................................................... Front cover

Boyteks ..................................................................... Back cover

Form Sünger ....................................................... Front cover ear

Mert Makina .............................................................................. 1

Comfytex ...............................................................................2-3

Nova-Doraçelik ......................................................................4-5

Kimyapsan ................................................................................ 7

BekaertDesla ............................................................................ 9

Gemba ............................................................................... 12-13

DayPlastik ............................................................................... 15

Kangooru ................................................................................ 17

Durak ...................................................................................... 19

Robatech ................................................................................ 21

Fasmac ..............................................................................24-25

Özenİplik ................................................................................. 29

Kırayteks ............................................................................34-35

NanoYay .................................................................................. 39

Gizgrup ..............................................................................42-43

Tefa Makina .......................................................................46-47

Fellturc .................................................................................... 51

Mars Teks ..........................................................................54-55

Marsala ............................................................................. 60-61

Bedcovers ........................................................................ 64-65

İbia Expo ................................................................................. 71

Hometex ............................................................................78-79

Edr Kimya ......................................................................... 88-89

Nerteks ...................................................................................95

Lima ........................................................................................ 97

8 SleepTech • May - June

Editor

Tracking

tomorrow’s trends at

Interzum & Hometex

As Sleep Tech continues to be your trusted

window into the dynamic world of sleep technology,

we are excited to present a special

issue coinciding with two of the most significant

events on our calendar: Interzum Cologne and

Hometex Istanbul.

Interzum Cologne, often considered the most

influential global event in the furniture and interior

design supply industry, holds a unique place

in our editorial focus. This year’s edition promises

to be a landmark event, showcasing groundbreaking

innovations and emerging trends that

are shaping the future of sleep technologies. With a strong presence

of Turkish exhibitors and visitors, Sleep Tech will be at the heart of the

action—observing, connecting, and capturing the latest developments

that matter to our readers. Expect comprehensive insights and indepth

reporting in our upcoming issue.

Equally important is our presence at Hometex Istanbul, a vital hub for

the textile and home decoration industry. As always, we’re committed

to supporting this platform that fosters innovation, trade, and inspiration.

To mark these important occasions, we are proud to offer complimentary

copies of Sleep Tech at both events. It’s our way of ensuring

that more industry professionals can engage with the content we’ve

passionately curated for this edition—featuring expert interviews, product

innovations, and trend analyses tailored to the evolving needs of

our sector.

We look forward to meeting many of you at these fairs and continuing

to deliver valuable content that drives our industry forward.

Editor

Mehmet SÖZTUTAN

mehmet.soztutan@img.com.tr

Mehmet Soztutan

Publisher

ISTMAG

Magazin Gazetecilik Yayıncılık

İç ve Dış Ticaret Ltd. Şti.

Adına sahibi

H. Ferruh IŞIK

Managing Editor

(Responsible)

Mehmet SOZTUTAN

(mehmet.soztutan@img.com.tr)

Editorial Consultants

Assoc. Prof. Mehmet Ali OZBUDUN

Recep SAHIN

Omer Faruk GORUN

İsmail CAKIR

Advertising Sales Manager

Omer Faruk GORUN

(omer.gorun@img.com.tr)

T: +90 224 211 44 50-51

M: +90 505 299 62 65

Foreign Relations Manager.

Ayca SARIOGLU

(ayca.sarioglu@img.com.tr)

Art Director

Tolga CAKMAKLI

(tolga.cakmakli@img.com.tr)

Technical Manager

Tayfun AYDIN

(tayfun.aydin@img.com.tr)

Web Developer

Emre YENER

(emre.yener@img.com.tr)

Finance Manager

Yusuf DEMIRKAZIK

(yusuf.demirkazik@img.com.tr)

Subscription

Ismail OZCELIK

(ismail.ozcelik@img.com.tr)

HEAD OFFICE

IHLAS MEDIA CENTER

Merkez Mah. 29 Ekim Cad. No:11 Medya

Blok Kat:1 34197 Yenibosna

İstanbul / Turkey

Tel: +90 212 454 22 22

Faks: +90 212 454 22 93

LIAISON OFFICE: BURSA

Buttim Plaza A. Blok Kat:4 No:1038

Osmangazi / Bursa

Tel: +90 224 211 44 50-51

Fax: +90 224 211 44 81

PRINTED BY

IHLAS GAZETECILIK A.Ş.

Merkez Mahallesi 29 Ekim Caddesi İhlas

Plaza No:11 A/41

Yenibosna-Bahçelievler/ISTANBUL

Tel: 0212 454 30 00


Discover our latest solutions with

our BALANCE collection

INTERZUM

MAY 20-23, 2025

KOELNMESSE COLOGNE – GERMANY

HALL 11.1 | BOOTH C020 - D029

Profile

BekaertDeslee introduces BALANCE

Collection and groundbreaking sleep

innovations at Interzum 2025

BekaertDeslee is set to showcase its BALANCE Collection along

with two groundbreaking technologies focused on sustainability

and sleep wellness at Interzum 2025.

WAREGEM –

BekaertDeslee, one

of the world’s leading

producers of mattress fabrics and

covers, has officially announced

its participation in Interzum 2025,

the world-renowned trade fair for

furniture production and interior

design. The event will take place

from May 20 to 23, 2025, in

Cologne, Germany.

Known as one of the most

influential global trade fairs in the

furniture industry, Interzum brings

together leading companies,

industry professionals, and

innovators from across the world.

For BekaertDeslee, Interzum

2025 presents an ideal platform

to debut its newest collection,

BALANCE, along with two

disruptive technologies aimed at

transforming the sleep experience

through design, functionality, and

sustainability.

BALANCE: A DESIGN JOURNEY

INTO HARMONY AND OPPOSITES

The BALANCE Collection reflects

BekaertDeslee’s commitment to

fusing craftsmanship, design, and

innovation into an integrated vision

of harmony and mindfulness. The

collection invites users to embrace

the coexistence of opposites—

boldness and calm, form and

function, light and shadow—within

their personal sleep environments.

Koen Bodyn, Design Manager

Europe and Design Support

Manager at BekaertDeslee,

describes the inspiration behind

the BALANCE Collection:

“With BALANCE, we sought

to capture the harmony that

emerges from contrast. The

collection is a journey into

balance—between textures,

colors, and moods—where

serenity and energy can coexist.

In a world that moves fast,

BALANCE offers a sense of calm,

making it easier to reconnect with

oneself in restful environments.”

Each fabric within the collection

is developed with sustainability

and user comfort in mind. Utilizing

eco-conscious materials and

innovative textile techniques,

BALANCE aims to enhance

both aesthetic appeal and

environmental responsibility. It

is not merely a collection; it is a

mindful design statement for the

modern era.

REVOLUTIONIZING SLEEP: TWO

BREAKTHROUGH TECHNOLOGIES

In addition to the BALANCE

Collection, BekaertDeslee

will unveil two transformative

technologies that promise to

reshape the future of sleep

textiles.


The first innovation features

biodegradable microcapsule

technology designed to enhance

sleep quality naturally. Embedded

into the mattress fabric, these

capsules gradually release

active ingredients that support

the body’s natural melatonin

production. This contributes

to smoother sleep onset and a

more restorative rest, all without

chemical dependency.

The second innovation addresses

a common concern among

mattress buyers: the unpleasant

odor often associated with

newly unpacked mattresses.

BekaertDeslee’s new odorneutralizing

technology ensures

a fresher, cleaner, and healthier

unboxing experience by

significantly reducing chemical

smells right from the start. This

development is particularly

valuable in the context of

compressed, boxed mattress

models widely sold online.

SUSTAINABILITY WITH

MEASURABLE IMPACT

Sustainability lies at the core

of BekaertDeslee’s mission. At

Interzum 2025, the company will

highlight how it is moving toward

a fully circular product portfolio.

A key example is the newly

developed Infinity cover, which

combines high performance with

long-lasting eco-responsibility.

In a further step toward

transparency and accountability,

BekaertDeslee will also introduce

a carbon footprint measurement

tool. This groundbreaking

solution enables brands and

manufacturers to assess the

environmental impact of various

fabrics and covers based on real

data. The tool supports better

decision-making and encourages

the adoption of sustainable

practices across the industry.

CEO ERIC LACHAMBRE:

“INTERZUM IS MORE THAN A

TRADE FAIR—IT’S A MEETING OF

MINDS”

BekaertDeslee’s CEO, Eric

Lachambre, shared his excitement

about the company’s participation

in Interzum 2025:

“Interzum is not just a trade fair

for us—it’s a convergence point

for ideas, collaboration, and

inspiration. We are thrilled to

reconnect with our customers and

partners and to present a preview

of the future of sleep innovation

and sustainability. We invite

everyone to visit our booth in

Cologne and experience firsthand

what we’ve been working on.”

VISIT AT HALL 11.1 BOOTH C020

– D029

BekaertDeslee invites all

attendees to visit them at Hall

11.1 Booth C020 – D029 during

Interzum 2025 to experience

firsthand how our new collection

and latest innovations can

transform your space into a

sanctuary of harmony. Discover

how their designs support wellbeing

and create an atmosphere

of calm amidst life’s complexities.

SleepTech • May - June

13

Events

Interzum Cologne 2025 opens

with record global anticipation

Set to run from 20 to 23 May, Interzum 2025 opens in Cologne

with record participation and a strong global presence.

In two months’ time, the big

moment will have arrived: From

20 to 23 May 2025, interzum

will take place in Cologne, and

international suppliers to the

furniture and interior design

industries will gather once

again for the trade fair. The final

preparations for the industry’s

most important event in the world

are in full swing, and the high

level of registrations is further

confirmation of the relevance of

the leading international trade fair

for the sector.

From high-quality materials and

surface finishes through to smart

components and state-of-the-art

technologies – the full spectrum

of the value chain in the furniture

production and interior design

industries will be on show at

interzum. Numerous new product

launches are unveiled to the

public for the first time at the

event, making the trade fair the

innovation hub for the industry.

“The impressive level of

registrations shows how big the

anticipation surrounding interzum

is within the industry, despite

the continuing global economic

and social challenges. As the

world’s leading sector platform

for innovation and commercial

success, the event is set to be a

pivotal gathering for international

suppliers yet again. The trade fair

will reflect the industry in its full

diversity and depth,” says Maik

Fischer, interzum’s director.

High-calibre exhibitors

represented at the event

Industry-leading companies

from the furniture and interior

construction sectors will be

represented at the trade fair once

again in 2025, including names

such as A. & H. Meyer, AGRO

International, Albrecht Bäumer,


PE Shrink Films I Stretch Film I Pre Stretch I Perforated Bags I Greenhouse Films I Mulch Film I Silage Film

Keep it

Safe!

With our reliable and strong packaging,

you can have peace of mind knowing your

valuables are safe and secure.

D-Guard

PE Shrink Films

D-Guard is an excellent packaging material that

provides excellent protection for a wide range of

products. Its versatility and ability to be easily

customized make it an ideal packaging solution

for businesses of all types and sizes.

Whether you are packaging mattresses, furniture,

bed bases, or any other product, D-Guard is the

perfect solution to meet your packaging needs.

www.dayplastic.com

Anbar Free Zone District (Kayseri Free Zone) Street.12 No:33 Kayseri/TÜRKİYE

Events

Alvic, American Hardwood

Expert Council (AHEC), Arpa,

Arturo Salice, Bachmann,

BekaertDeslee, Blum, Bock 1,

Boyteks Tekstil, Donati, Dürkopp

Adler, Egger, Evoline, FGV

(Formenti e Giovenzana), Finsa,

Fritz Becker, Global Systems

Group, Global Textile Alliance

Belgium / Love Home Fabrics,

Gruppo Grassi, Häfele, Hera,

Hettich, Impress Surfaces, Ivars,

Kastamonu, Lamigraf, Lava,

Leggett & Platt, L&S, OMP, Pfaff,

R. Ostermann, Samet, Saviola,

Schattdecor, SIMALFA ALFA

Klebstoffe, The Vita Group, Titus,

Unilin Panels, Vauth-Sagel, Vefer

and Wilfried Koch.

In addition, prestigious

companies such as Ergomotion,

Fritz Kohl, Parmel, Rehau,

Stanzwerk Wetter, Swiss Krono

and Toppan with Interprint

are returning to interzum – a

clear mark of the trade fair’s

For professionals

in the sleep

and furniture

industries,

attending

Interzum 2025

is essential for

staying updated

on the latest

trends and

innovations.

This event

offers a unique

opportunity to

discover new

products, engage

with industry

leaders, and gain

insights into the

future of sleep and

design.


Events

significance as the key forum for

the industry.

149 Turkish exhibitors to lead

with innovation

Türkiye’s participation in interzum

Cologne 2025 is both broad

and strategic. Covering halls

from 1.2 to 11.2, the country

will be represented by wellestablished

and emerging brands

in machinery, textiles, adhesives,

wood panels, metal accessories,

plastic components, foam

production, and sustainable raw

materials.

Central theme for 2025:

Rethinking Resources

Sustainability will remain the

overarching theme for interzum.

Guided by its central theme,

Rethinking Resources: Circular

and Biobased Solutions, the

trade fair will focus on material

cycles and innovative biobased

materials. Resource-efficient

production processes are crucial

to the industry’s future, and this

key topic will feature prominently

in both the exhibitors’

presentations and the first-class

event programme.

Industry event delivers added

value

One of the standout highlights at

the event is set to be the stage

on the Boulevard North, which

will offer double the inspiration

by hosting two distinct formats.

The interzum Trend Stage will

offer exclusive in-depth insights

into the market trends in

furniture, materials and interior

design. Hosted at the same

location, the Product Stage

will see top companies present

their innovative products and

corporate visions. The trend


Events

forums will also address the

most important issues facing

the industry. They will shed light

on topics such as biocircular

materials, intelligent use of

resources and digital product

passports.

interzum award

A further highlight will be the

prestigious interzum award,

which honours exceptionally

innovative products, production

processes and materials

developed by international

suppliers to the furniture

industry. At interzum 2025, an

international expert jury will select

the most outstanding solutions

from 146 entries submitted by

80 exhibitors from 23 countries.

Prizes will be awarded in four

categories – including the new

category, Rethinking Resources.

The prize-winning exhibits will

be displayed in a dedicated

exhibition on the Boulevard

North.


PERFECT GLUING FOR PERFECT SLEEP

As a market leader, we take care of you and your customers –

with quality and reliability.

Find out more:

go.robatech.com/mattres-en

Profile

They’re changing the game in


Backed by innovation and future-forward engineering, Fasmac

Fabric Solution Machine may be young—but it’s already making

waves on a global scale.

Fasmac Fabric Solution Machine

is a young and dynamic

company specializing in

mattress production machinery. With

a strong engineering background

and a solution-oriented production

mindset, the company has made a

name for itself in a short time. Thanks

to its investments in R&D, it offers

not only serial production machines

but also custom-designed solutions

tailored to clients’ needs. Aiming

to carry its domestic success to

international markets, Fasmac Fabric

Solution Machine plans to become an

active player in the global arena with

its advanced technology.

Abdullah Özarslan, R&D Manager

and one of the founding partners of

Fasmac Fabric Solution Machine,

together with co-founder Abdulkerim

Göçlü, shares how they blend

years of industry experience with

an innovative mindset to deliver

customer-focused solutions.

SPECIALISTS IN MATTRESS

MACHINERY

Can you briefly summarize the

Abdulkerim Göçlü - Co-founder

establishment process of your

company and its current position?

We are curious about the story

behind your specialization in a

niche area like mattress production

machinery.

“As two partners who have worked

for many years in companies serving

the sector, we founded our company

in 2022. After each of us spent

approximately 7–8 years in the

industry, life led us to start our own

company, and we are still serving the

mattress sector.”

Abdullah Özarslan, R&D Manager

A PRODUCT PORTFOLIO

STRENGTHENED BY INNOVATIVE

SOLUTIONS

What are the standout

technologies in your product

portfolio, and what recent

innovations have you introduced

to enhance efficiency in

mattress production?

“Our product portfolio includes

automatic mattress edge

sealing machines, automatic

mattress packaging machines,

base shrink machines, quilting

cutting machines, and mattress

production lines. We also

design custom solution-oriented

machines tailored to our

customers’ needs.

Our recent innovative

developments are related to

base production facilities. With

these machines, manufacturers

can produce more with fewer

employees.”


INDUSTRY 4.0 COMPLIANCE AND

DIGITAL INTEGRATION

In which areas do digitalization

and automation manifest

themselves in your production

processes? Can you share the

steps you have taken towards

Industry 4.0 compliance?

“In terms of digitalization, our

machines can be integrated into our

customers’ ERP systems, allowing

data flow to be recorded. If the

customer does not have an ERP

system, the machine can at least

send the product data to the relevant

unit via email.”

VISIBILITY IN NEW MARKETS

What are your plans regarding

participation in trade fairs, and

how do you view their role in

building brand visibility in new

markets?

“Frankly, since we are still new,

we haven’t had the opportunity to

participate in any fairs yet. However,

we plan to attend the new fair to be

held in Istanbul IBIA Expo this year.”

AMBITIONS FOR GLOBAL

EXPANSION

What role does export play

in your current operations,

and how are you positioning

the Fasmac brand for greater

recognition in international

markets?

“Currently, our export activities make

up about 25% of our production.

We are more active in the domestic

market. However, we are continuing

to work on expanding abroad. I

believe that by 2026, 60% of our

production will be export-oriented.

While European countries currently

make up the majority of our exports,

African and American countries are

among our future targets.”

SUSTAINABILITY WITH MINIMUM

MALFUNCTION RATES

Sustainability and eco-friendly

production are of great

importance today. What path are

you following in this context?

“One of our visions as a company is

sustainability. In other words, we aim

to establish a fast service network

and minimize chronic malfunctions

in our machines. Over the past three

years, the data has shown that the

malfunction rate of our machines is at

a minimum level.”

INVESTMENTS

THAT WILL

DEFINE 2025

What are

the standout

innovations

and product

launches we

can expect

from Fasmac in

2025?

“We began 2025

with an innovative

base production

line. This new line has revolutionized

the way bases are manufactured. In

the near future, we will introduce new

machine designs that will shape the

future of mattress production. These

will soon come to light and meet with

esteemed manufacturers.”

A CALL TO TÜRKİYE’S MATTRESS

MACHINERY MANUFACTURERS

As we close our interview, is

there a message you’d like to

leave our readers with—one

that reflects your company’s

vision and your outlook on the

future of mattress machinery

manufacturing?

“As everyone knows, there are many

competing companies in the sector,

and this number continues to grow.

However, this is not a disadvantage

for us; on the contrary, it is an

advantage. Even though we are a

new company, our innovative machine

designs have given us the opportunity

to compete with many established

firms.

Finally, I would like to emphasize

that Türkiye has made a significant

name for itself in the field of mattress

machinery production worldwide.

To maintain this success, I advise

all machine manufacturers to work

hard, move away from traditional

production methods, and think

innovatively. Otherwise, we risk losing

our place in a world where technology

is rapidly advancing.”


25

Profile

New trends in sewing thread

start with Özen İplik

Renowned for its green manufacturing mindset and trailblazing

thread solutions, Özen İplik Sewing Thread Manufacturing is

poised to make waves at Interzum 2025 with a sustainability-first

approach.

Founded in 1972, Özen !plik is

today one of the pioneering

companies in environmentally

and technologically advanced sewing

thread manufacturing, exporting to

75 countries. We interviewed Engin

Kalkan, Sales Manager at Özen !plik,

about their sustainability investments,

digitalization journey, and Interzum

2025 goals.

EXPORTING 70% OF ITS

PRODUCTION TO 75 COUNTRIES...

How did Özen İplik’s journey

begin, and how has its vision

evolved over time?

“Özen !plik began operations in 1972

in a 12 m² shop in Mercan, focusing

on sewing thread trading. Founded by

Chemical Engineers Hasan Hüseyin

Kalkan and Mehmet Ali Kalkan, the

company started production in a

modest 100 m² workshop in Kumkapı

in 1975.

The dyeing plant was later

established on a 1000 m² site in

Esenyurt, Istanbul. During this time,

the company produced mercerized

cotton sewing thread and, in 1980,

moved to a 3000 m² workshop in

Bayrampașa to begin producing

nylon sewing threads for the leather

industry.

In 1990, high-tenacity polyester

sewing threads were added to the

product range. With the second

generation joining the management

in 1997, the main goal shifted toward

global markets. In 2003, the company

launched its 17,500 m² factory in

Kıraç, Istanbul, aligned with new

strategic goals. Özen !plik regularly

participates in international fairs and

allocates substantial resources to

R&D.

To ensure human and ecological

product safety, the company obtained

the Oeko-Tex Class I certificate in

2003, and in 2015 received ISO 9001,

14001, and 45001 certifications for

risk management and sustainability.

Since 2007, Özen !plik has continued

investing to increase production

capacity and develop knowledgeintensive

products. Today, it exports

70% of its sewing threads to 75

countries and continues to grow

steadily.”

How does your corporate culture

reflect on employees and

business partners? How do you

strengthen loyalty, motivation,

and sense of belonging within

the company?

“Özen !plik’s corporate culture is built

on trust, transparency, sustainability,

and continuous development. These

values not only shape our internal

communication but also form the

foundation of our relationships with

partners. We consider our employees

not merely task performers, but

essential contributors to our success

story.


We implement various programs

to reinforce loyalty, motivation, and

a sense of belonging. Our open

communication policy provides an

environment where everyone feels

free to express their ideas. Regular

training programs and career

development support ensure the

professional and personal growth of

our team.

Additionally, we strengthen team spirit

through social events and recognition

systems that foster motivation.”

ERP INVESTMENTS ENHANCE

PRODUCTION EFFICIENCY

What steps have you

taken recently in digital

transformation? How have

infrastructure investments like

ERP impacted your production

and management processes?

“As of 2025, we have consolidated

many of our internal software systems

under a single ERP platform. While

the process was challenging at times,

by the end of 2025, this integration

will significantly improve service

speed across production, sales, and

marketing.”

How do you balance manpower

and automation in production?

What qualifications do you

prioritize in your technical

team?

“We use advanced automation

systems for critical processes

such as quality control, winding,

bobbin winding, and sewing thread

tracking. These systems increase

production speed while minimizing

errors. For areas requiring human

expertise—like machine settings,

product development, and flexible

production—our experienced staff

remain essential.

This balance allows us to maintain

high-quality standards while

optimizing costs. Our technical

team undergoes periodic training

in production technologies, quality

standards, and occupational safety.

We prioritize problem-solving,

technical know-how, and teamwork

skills, and work with professionals

who are familiar with R&D and open

to digital innovation.”

NEW WATER TREATMENT

SYSTEM REDUCES

ENVIRONMENTAL IMPACT

What are the sectoral impacts of

your sustainability investments?

How has your new water

treatment system contributed to

operational and environmental

performance?

“Özen !plik’s sustainability efforts

raise environmental awareness in the

textile industry and set an example

for others. These investments reduce

resource consumption, shrink our

carbon footprint, and promote

environmental responsibility. Water

recovery lowers production costs.

Less chemical use increases process

safety and reduces maintenance

costs. Continuous and more efficient

production boosts operational

continuity.

Reusing treated water significantly

reduces water consumption and

helps protect natural water sources.

Improved discharge quality minimizes

environmental damage. The system

also reduces greenhouse gas

emissions due to high-efficiency

equipment.

Such efforts prove that Özen !plik

prioritizes not only economic success

but also environmental responsibility.”

Which international standards

and certifications do you focus

on in recycled sewing thread

production? What are your goals

in this field?

“Özen !plik focuses on globally

recognized certifications and

standards to ensure both

environmental sustainability and

product reliability. These include:

Global Recycled Standard (GRS):

Verifies recycled content, social

and environmental practices, and

chemical use.

OEKO-TEX® Standard 100: Ensures

products contain no harmful

substances for human health.

ISO 14001 (Environmental

Management System): Provides

systematic control of environmental

impact. We focus on waste reduction


29

Profile

and energy efficiency using this

framework.

Our Goals:

• Increase sustainable production

capacity

• Make recycled sewing threads

central to our portfolio

• Improve traceability from raw

material to finished product

• Position as a sustainable brand

globally

• Become a leading supplier in

Europe and America in recycled

yarns”

“AT INTERZUM, OUR RECYCLED

AND SUSTAINABLE SEWING

THREAD COLLECTIONS WILL

TAKE THE SPOTLIGHT”

Which product grouv p do you

plan to highlight at Interzum

2025?

“At Interzum 2025, we plan to

showcase our “recycled and

sustainable sewing thread

collections.” Representing our ecoconscious

production philosophy,

these sewing threads offer innovative

solutions that are both aesthetically

appealing and technically advanced.

These collections are designed for

upholstery fabric, bedding, and home

textile producers, bringing highperformance

and eco-friendly sewing

threads directly to professionals

across the industry.”

What strategies do you adopt

for customer interaction at

trade fairs? How does Interzum

serve as a showcase for your

company?

“At Özen !plik, we see customer

interaction not just as a sales tool

but as a value-driven relationship.

We actively contribute to our

customers’ product development

processes, offering technical

guidance on material compatibility

and sustainability integration.

We build trust by providing detailed

information about our certified

product contents and stand out

through our responsive approach

to sample requests and special

production inquiries. We aim to grow

alongside our customers and codevelop

innovative projects.

Interzum is not just an exhibition

space for us—it is a strategic

platform where we demonstrate our

sustainability position, initiate new

collaborations, engage with existing

clients face-to-face, and directly

observe industry trends and needs.

Beyond showcasing our products,

we present our brand vision,

environmental responsibility, and R&D

strength at this global event.”

What is your top focus for the

second half of 2025: capacity

expansion, market growth, or

innovation?

“For the second half of 2025, our

main focus is overcoming both

domestic and global economic

stagnation by expanding into

innovation-driven markets. Our goal

is not only to enter new markets but

to do so with impactful products and

sustainable solutions.”

WITH THE NEW FACTORY,

ORGANIZATIONAL EXCELLENCE

IS ON THE HORIZON

How will the planned

construction of a second factory

impact your organizational

structure?

“The construction of a second factory

is a major milestone, not only in terms

of production capacity but also in

terms of organizational development

and institutional maturity. This

investment is part of our broader goal

to achieve operational excellence and

structural advancement.”

Finally, how would you

summarize Özen İplik’s longterm

vision through 2030?

“Özen !plik aims to become one

of Europe’s leading producers of

sustainability-focused sewing threads

by 2030. We continue to expand our

innovative and recycled sewing thread

portfolio by advancing our production

technologies based on digitalization

and environmental efficiency.

We are committed to becoming a

global textile brand that delivers not

just products, but value and solutions

to our customers.”


Profile

Delivering more than machines:

We engineer solutions

Getting ready to showcase next-gen manufacturing at Interzum

Cologne 2025, Mert Makina continues to set itself apart in the

bedding industry with its customer-centric approach, Industry

4.0-ready systems, and global solution partners.

Founded on the principle of

‘customized solutions,’ Mert

Makina is a Turkish engineering

company whose machines are now

used in over 120 countries. Actively

contributing to the transformation of

the mattress production industry, the

company provides a wide spectrum of

services from R&D to production line

efficiency, from technical training to

IoT-supported maintenance solutions.

Ahead of Interzum Cologne 2025, we

spoke with Mehmet Demirok, Member

of the Board at Mert Makina about the

brand’s latest vision and goals for the

upcoming period.

BUILT ON VALUES, DRIVEN BY

PURPOSE

What is Mert Makina’s founding philosophy

and core values, and how do

these reflect in your daily operations?

“Since its inception, Mert Makina has

been driven by the philosophy of offering

‘customized solutions.’ Reliability,

sustainability, and innovation form the

foundation of our corporate culture.

Every day, we carry these values

through all our operations—from production

and sales to R&D and service.

We prioritize long-term customer satisfaction

and focus not just on delivering

machines, but complete solutions.”

What kind of human resources

policy do you implement to

strengthen team spirit and

employee loyalty in your

company?

“With our 150-person team, we merge

family culture with technology. We enhance

employee commitment through

transparent communication, talent

development, and internal promotion

processes. Through continuous training,

we support personal growth and

provide a working environment where

every team member feels valued.”

EMPOWERING WITH EDUCATION

AND AFTER-SALES SUPPORT

Could you share details about

your training programs and

technical support services

that help customers use your

machines efficiently?

“We provide technical training both


before and after machine delivery,

along with manuals and video guides.

Thanks to our remote access feature,

we can offer instant support and online

troubleshooting. Our training covers

not only operators but also maintenance

and production optimization.”

What features do you consider

in your machine designs to

enhance user experience—such

as ergonomics, ease of use, or

software interface?

“Ergonomics and user-friendly software

interfaces are integral to our

design process. We provide touchscreens,

multilingual control panels,

and custom automation options.

Integrated solutions include warning

systems to reduce operator errors,

memory functions for saving recipes,

and modules for monitoring productivity.”

CERTIFYING SAFETY AND

QUALITY

How do you ensure your

machines meet safety

standards? Are there any special

solutions you apply in this area?

“All of our machines are CE certified

and designed in compliance with international

occupational safety standards.

Integrated solutions include emergency

stop systems, sensor-supported

safety barriers, and electrical interlocking

systems.”

What is your approach to

international quality and

certification processes? Which

standards do you follow in

production?

“We operate under the ISO 9001

quality management system, and all

our production processes follow global

standards. We use components from

brands like Siemens, Festo, and SICK

to ensure both quality and long-term

sustainability.”

GLOBAL SOLUTIONS THROUGH

CROSS-CONTINENTAL

COLLABORATIONS

Could you tell us about

projects developed with your

international technology

partners? How do these

collaborations reflect in your

products?

“Together with our OEM partners like

Siemens, Festo, and SICK, we’re

improving Industry 4.0 compatibility

in our machines. These partnerships

allow us to offer high-tech solutions

like remote access, data analytics, and

ERP integration.”

How do you adapt to local

business models when reaching

customers on different

continents? What are your

localized strategies in these

markets?

“With machines installed in over 120

countries, we develop flexible solutions

tailored to each market’s needs. We

work with local partners and strengthen

our regional technical service


33

Profile

network. In our stronghold regions, we

stay close to customers with on-site

support teams.”

DIGITALIZED MAINTENANCE

AND EFFICIENT PRODUCTION

MANAGEMENT

What steps are you taking to

digitize maintenance or offer

predictive service support at

Mert Makina?

“With our IoT system, we can offer

proactive maintenance suggestions

based on machine data. Maintenance

reminders and spare parts lists are

shown on operator screens. Remote

service connections allow instant

interventions.”

What systems do you use to

measure and improve machine

efficiency in your production

lines?

“We monitor key parameters such as

machine efficiency, glue consumption,

production times, and downtime

codes in real time. With ERP integration,

these data points are transferred

directly to production management.

Additionally, production recipes and

quality control steps are fully automated

through digital systems.”

HIGH-TECH DEBUT AT INTERZUM

2025

You’ll be participating in

Interzum Cologne 2025 from

May 20–23. What product groups

will you highlight at the fair, and

what are your expectations?

“At Interzum 2025, we’ll spotlight our

robot-assisted production lines, the

M-UltraLam hybrid gluing system,

and fully automatic panel production

solutions. Our Industry 4.0-compliant

systems will offer solutions focused on

efficiency and human-free operation.


Our aim is to build new distributorships

and expand our market share across

Europe.”

GROWTH-FOCUSED ROADMAP

FOR THE SECOND HALF OF 2025

What are your top priorities

for the second half of 2025?

What direction are you planning

to take in areas such as

production, exports, or entering

new markets?

“In the second half of 2025, we aim

to increase our production capacity

while accelerating our pace of

technological transformation. Our

goals include expanding the use

of robot-assisted lines, developing

glue-saving systems, and integrating

human-free production solutions into

more projects. On the export side,

we plan to focus on high-potential

growth markets such as Southeast

Asia, the Middle East, and South

America. We also aim to strengthen

our after-sales service network to

maximize customer satisfaction.”

What structural changes do

you anticipate in the mattress

production industry over the

next five years, and how is

Mert Makina preparing for this

transformation?

“Fully automated production lines, data-driven

optimization, and maximum

quality with minimal labor will shape

the future of the industry. Mert Makina

is leading this transformation with IoT

systems, robotic production solutions,

and sustainable, energy-efficient

designs.”

Finally, is there a message you’d

like to share with the industry or

your international partners?

“We are not just a partner for today—

we are a partner for the technologies

of tomorrow. At Mert Makina, we’re always

open to long-term collaborations

built on trust. We are here to deliver

not just machines, but real value.”


35

Profile

Making a big impact with the

smallest springs

Nano Springs is preparing to impress at Interzum 2025 with

its quiet, eco-friendly, and high-performance pocket spring

solutions.

Specializing in pocket spring

production for the furniture

and mattress industries, Nano

Springs holds a strong position in

the international market, particularly

with its small-diameter custom spring

systems. As Nano Springs gears

up for Interzum Cologne 2025, we

spoke with General Manager Serkan

Kır about the company’s digital and

sustainable vision for the future.

90% OF PRODUCTION IS FOR

EXPORT

Could you share the story behind

Nano Springs’s foundation and

walk us through its journey of

growth to date?

“Nano Springs was founded in 2013

with 15 years of prior experience,

aiming to serve the industry and

provide new solutions. The name

‘Nano’ comes from the size of the

springs we initially produced, as

our company was established with

a focus on small-diameter tablet

springs. Over time, we developed

expertise in this area and carved out a

unique niche in the sector.

In the beginning, we started

production with only a few machines.

Over time, our team grew thanks to

Serkan Kır - General Manager

innovative spring varieties and high

service quality. Today, we operate

with 100 personnel and two factories

totaling 4,000 m², exporting to more

than 20 countries, with 90% of our

production going abroad.”

TEAM OF EXPERTS & THE

LATEST TECHNOLOGY MAKE THE

DIFFERENCE

What about the technologies

you use in your production

processes and how they affect

product quality?

“One of the most crucial steps that

determine the durability of springs is

controlled heat treatment. Thanks to

our expert team and state-of-the-art

machinery, Nano Springs provides

springs with the right flexibility

and long lifespan through precise

calibration.

At the end of the production

line, each batch is tested with

measurement devices and tensile

testing machines. This ensures that

every spring is monitored for both

strength and flexibility.

Springs are coiled using computercontrolled

machines, which ensures

each roll maintains identical tension

and width with maximum precision.

This not only guarantees production

consistency but also delivers the

same quality to our customers every

time.”

How do you evaluate customer

demands and market trends in

your new product development

processes?

“At Nano Springs, we don’t just

produce — we also act as solution

partners. That’s why, when developing

new products, we don’t just ask ‘what

should we produce?’, but also ‘for

whom and why are we producing it?’

The world of furniture, mattresses,

and sleep systems is constantly

evolving. We closely follow domestic

and international fairs, sectoral

reports, and innovative brands to

stay ahead of the curve. Trends like

quieter spring systems, body-specific

support structures, and sustainable,

eco-friendly materials require early

adaptation — and we’re aware of

that.


Intuition plays a role in product

development, but we believe that

data should always make the final

decision. Sales figures, customer

satisfaction rates, and return reasons

all determine the destiny of each new

spring model.”

NEW INNOVATIONS READY FOR

THE SPOTLIGHT

Regarding your participation in

Interzum 2025, which will be

held in Cologne from May 20–23,

2025, which products do you

plan to present to visitors?

“In addition to our standard products,

we are excited to showcase several

items added to our portfolio in

recent years, such as the 25 mm

tablet pocket spring — our smallestdiameter

model — as well as our

recyclable pocket spring, felt pocket

spring, and edge-zoned pocket

spring. We also want to highlight the

many advantages of these solutions.”

In line with the fair’s main

theme, “Rethinking Resources:

Circular and Biobased

Solutions,” how do you plan to

approach sustainability and ecofriendly

production?

“At Nano Springs, we don’t just

produce products — we aim to

create value. That’s why we view

the fair’s central theme not only

as a responsibility but also as an

opportunity.

We are minimizing our production

waste. We direct residuals from

materials like steel wire, wrapping

paper, and nonwoven fabric to

recycling facilities.

When we move into our new 10,000

m² facility, which we plan to build

ourselves, sustainability will be a

major consideration in the planning

process. By 2027 at the latest, we

aim to generate 40% of our own

energy with solar panels installed.

At Nano Springs, we believe that

every small step we take toward

sustainability has the potential to

create a major impact across the

industry.”

STRONGER MOVES WITH

SMARTER MACHINES

What are your strategic targets


Are there any innovations

planned in production capacity,

export markets, or product

development?

“In the second half of 2025, our

aim at Nano Springs is to boost our

production power, expand into new

markets, and strengthen our position

in the industry by increasing product

diversity.

In August, we will introduce our new

‘high compression’ machine, allowing

us to produce pocket springs that

are more cost-effective without

compromising quality — thereby

increasing our overall production

capacity.

I would also like to mention that

earlier this year, we added a new

machine to our production line to

boost our bonnell units output.”

When it comes to eco-friendly

production and sustainability, what

projects or investments are on your

roadmap for 2025 and the future?

“As mentioned earlier, we plan to

install solar panels on 85% of the

roof area of our new factory. With

this system, we aim to meet 40%

of our total energy needs through

our own resources. Any excess

energy produced will be transferred

to the grid, significantly reducing

our carbon emissions. We also plan

to expand and refine our recyclable

pocket spring group with new internal

models.

In logistics, we aim to prioritize

working with logistics partners who

invest in electric transport systems to

help reduce carbon emissions.”


39

Profile

How do you plan to enhance

your production processes

in terms of digitalization and

automation?

“At Nano Springs, we believe

the heart of production still lies in

craftsmanship. However, to make that

heart beat more efficiently, quickly,

and in a more controlled manner, we

must place digitalization at the center.

We plan to digitize all forms,

inspection sheets, and tracking slips

used in our production process. Once

this transition is complete, we will

save thousands of sheets of paper

each year.

We also want to enhance our current

barcode-based tracking system by

transitioning to QR codes. Although

we haven’t started this yet, we plan

to assign a unique QR code to each

product batch. Through this code,

customers will be able to access the

production date, test results, and

technical specifications of the springs.

This system will especially enhance

transparency and trust in export

markets.”

AN INDUSTRY GROWING

THROUGH COLLABORATION

How do you collaborate

with other companies in the

mattress industry, and how do

these partnerships contribute

to innovation and customer

satisfaction?

“At Nano Springs, we view other

companies in the mattress industry

not as competitors, but as partners

with whom we can foster mutual

growth. With this perspective, we’ve

established various collaborations

with both manufacturers and mattress

brands.

We share a common goal with

other firms in the industry: to satisfy

end-users and enhance production

processes. These partnerships

allow us to develop more efficient

workflows and explore new markets.”

Before we close, is there a

topic you believe will shape the

industry’s future, or a message

you’d like to share with your

ecosystem of collaborators?

“Today, the mattress industry is

no longer just about comfort and

durability. It’s also heavily focused

on environmental responsibility

and technological innovation. In

the coming years, sustainable

production and digitalization will be

the key drivers of the industry. Our

investments in technology won’t just

make production more efficient —

they’ll also allow us to continuously

improve product quality and customer

satisfaction. In short, the future of

the mattress industry will be shaped

by innovation and environmental

awareness. At Nano Springs, we

strive to be a strong role model in this

transformation.”


Profile

Robatech strengthens its

presence in Türkiye with

a major investment

Global industrial adhesive

solutions specialist

Robatech is marking its

50th anniversary with a landmark

investment in Türkiye. The company

is building a new state-ofthe-art

service and technology

facility in !zmit, Kocaeli, aiming to

boost regional strength, enhance

customer satisfaction, and drive

sustainable growth through innovation.

Strategic investment to mark the

50th year

Swiss-based industrial adhesive

application systems expert Robatech

has announced a major new

investment in Türkiye, where it will

build a cutting-edge service and

technology center in the Alikahya

Organized Industrial Zone of

!zmit, Kocaeli. This strategic move

marks a major milestone in Robatech’s

ongoing growth journey

and reinforces its commitment

to sustainable development and

regional empowerment.

With a total investment of 275

million Turkish Lira, the facility is

scheduled to be completed by

March 2026. The project reflects

the company’s long-term confidence

in the Turkish market and

strengthens its global competitiveness

by empowering local operations.

Robatech Türkiye Sales

Manager A.U. Hakan Tanrıöven

shares his views on the new

investment:

“The year 2025 holds special significance

for the Robatech family,

as we celebrate our 50th anniversary,”

said Tanrıöven. “Choosing

to invest in Türkiye during such a

milestone year is a natural result

of the expertise, experience, and

sustainable growth strategy we’ve

built over the last five decades.”

Modern design focused on

service and innovation


The new facility will span 4,700

m² of indoor space and 1,400

m² of outdoor area, including

a 600 m² technical service and

maintenance zone and a 600 m²

warehouse. The building will also

feature a demo and R&D center

where application trials and new

project developments will be carried

out. Dedicated meeting and

seminar rooms will host industry

events, trainings, and knowledge-sharing

workshops.

“Our progress in Türkiye over the

past 29 years has paved the way

for this next step,” added Tanrıöven.

“This investment is not just

about expanding service capacity;

it’s a clear reflection of our headquarters’

confidence in the Turkish

economy and in our local team.”

An industrial hub with smart

logistics

Strategically located in a high-potential

industrial region with robust

transport and infrastructure, the

!zmit site will optimize operations

and improve efficiency in logistics

and customer service. The expanded

600 m² technical service

space will enable faster repair and

maintenance processes, significantly

enhancing regional support.

The demo center will serve

as a space to showcase the latest

technologies and innovations to

customers and business partners.

A sustainability-driven growth

vision

Robatech’s vision is to become

the global leader in sustainable

adhesive application solutions.

This facility will play a pivotal role

in fulfilling that mission, not only

by increasing operational efficiency

but also by helping drive its

sustainability-focused business

model forward.

Designed with the environment in

mind, the new building will pursue

LEED certification and integrate

solar energy systems

to reduce its

carbon footprint.

The company is

committed to energy-efficient

systems

and sustainable

construction materials.

“Sustainability

is not an afterthought—it’s

at the heart of how

we operate,” Tanrıöven emphasized.

“We invest in technologies

and processes that allow us and

our customers to grow responsibly

together.”

Boosting employment and

regional impact

Beyond innovation and infrastructure,

the project will also generate

employment opportunities for

skilled professionals, contractors,

and suppliers, contributing to the

regional economy and advancing

Türkiye’s role as a dynamic industrial

hub.

Robatech looks forward to welcoming

its customers and partners

to the new facility in 2026, a

year that marks not only its 50th

anniversary but also a new chapter

in service excellence, innovation,

and long-term value creation.


43

Profile

Transforming inspiration

from nature into the knitted

mattress ticking: Comfytex

gears up for Interzum 2025

Bringing together quality, design, and sustainability in knitted

mattress ticking, Comfytex is set to join Interzum Cologne 2025

with eco-friendly collections and an innovative vision.

Founded in 1963 in Kayseri

as a knitted mattress

ticking workshop under

the name Küçükler Tekstil, the

business took its current form

under the Comfytex brand in

2013. With its modern facilities,

high technology, wide product

range, expert, young, dynamic,

educated and professional

staff, Comfytex carries out the

production of knitted mattress

ticking with the principles of

continuous improvement,

uncompromising quality and

sustainability while keeping

customer satisfaction at the

forefront. We spoke with Selim

Șahin, Board Member and

General Manager of Comfytex,

about the brand’s journey so far,

its product focus, preparations

for Interzum 2025, and its export

vision.

Could you briefly share

Comfytex’s development journey

so far?

“Since our establishment,

we have adopted a mindset

that prioritizes continuous

improvement, quality, and

Selim Șahin, Board Member and General

Manager of Comfytex

customer satisfaction. Every step

we have taken has advanced

both our production technologies

and our market presence.”

What are the core values

that your brand offers to the

industry?

“We are firmly committed to core

values such as trust, innovation,

and solution orientation, which

not only shape our way of doing

business but also define our

long-term relationships with

customers.”

Which product groups do you

focus on under the Comfytex

brand, and how are they

positioned?

“Under the Comfytex umbrella,

we focus especially on knitted

mattress ticking products.

We position each product

group based on both technical

performance and aesthetics,

emphasizing our brand’s

signature in every detail.”

COMBINING TECHNICAL

PERFORMANCE AND DESIGN IN

KNITTED MATTRESS TICKING

We know you specialize

particularly in knitted mattress

ticking. What are your standout

products and technical solutions

in this segment?

“We can say that bed fabrics and

knitted mattress ticking are our


areas of expertise. Our solutions

in this segment stand out both

technically and in design. Our

products especially excel in

breathability, elasticity, and

durability.”

How do you integrate quality,

sustainability, and flexibility into

your production processes?

“In our production processes,

quality and sustainability are nonnegotiable

principles. Flexibility is

the competence we rely on most

to offer customized solutions. We

manage these three elements in

an integrated manner at every

stage of production.”

What about Comfytex’s

positioning in both domestic and

international markets?

“Today, Comfytex is not only

a preferred brand in Türkiye

but also in many different

geographies. We have a strong

customer network domestically,

and our efforts to increase

international brand visibility

continue with determination.”

COMFYTEX TO STAND OUT

AT INTERZUM 2025 WITH

SUSTAINABLE DESIGNS

The Interzum Cologne 2025

fair is highly important for the

sector. What innovations do

you plan to showcase there as

Comfytex?

“Interzum Cologne 2025 is an

exciting opportunity for us. We

view it as a major platform to

share our new collections and

some technical innovations with

the industry.”

Which product groups and

technologies do you aim to

highlight at the fair?

“Especially designs inspired

by nature by our designers will

be at the forefront, along with

our functional product groups

and our focus on sustainable

production. We also believe this

fair will be a strong platform for

new international collaborations

and market expansions.”

AN ACTIVE AND

TRANSFORMATIVE PERIOD

AWAITS

What are your expectations in

terms of partnerships, exports,

or new market opportunities

during Interzum?

“Interzum Cologne 2025 will

be a major step for reflecting

Comfytex’s global vision. At the

fair, we will not only showcase

our products but also signal

our long-term strategies.

Preparations for new market

opportunities are nearing

completion, and we aim to

accelerate this process with

strategic partnerships. The

second half of 2025 will be highly

dynamic and transformative for

us.”

After the fair, how is Comfytex’s

sectoral projection shaping up


“The second half of 2025 will

be a period when innovations

come into action and strategic

plans yield tangible results

for Comfytex. Based on the

feedback and connections from

Interzum, we will strengthen

our market position with new

series focused on sustainability,

comfort, and design. We also

plan to expedite our groundwork

in specific markets to achieve

more targeted and lasting export

expansions.”

Finally, is there any additional

topic or message you would like

to highlight?

“Making a difference in the

industry is not only possible

through products but also

through approach and vision. We

are focused on maintaining and

enhancing this principle every

day. On this occasion, I would

like to thank all stakeholders of

the Comfytex family.”


47

Profile

ZebSprings takes center stage

at Interzum 2025 with a vision of

lightness and sustainability

ZebSprings is gearing up to steal the spotlight at Interzum 2025,

ready to meet global visitors with its game-changing innovations

like the Ultra Lightened Series and its environmentally conscious

production approach.

Founded in 2017, ZebSprings

has quickly become one of

the most recognized spring

manufacturers in Türkiye and Europe.

Specializing in pocket springs,

bonnell springs, and tablet springs,

the company stands out with its

high-tech production capabilities

and its commitment to sustainability

and innovation. We spoke with Emre

Kaan Karacabey, Regional Sales and

Marketing Chief at ZebSprings, about

their preparations for Interzum 2025

and their future goals.

FROM SMALL STEPS TO THE

GLOBAL STAGE: ZEBSPRINGS’

JOURNEY


the founding of ZebSprings and

the major milestones you’ve

encountered along the way?

“We officially started operations

in March 2017. Our facility was

established in the Free Trade Zone.

From the beginning, our Production

and Sales-Marketing teams were

made up of individuals with solid

industry experience. Although our

main goal was to focus entirely on

exports, in the first few months we

turned to the domestic market to

promote and build our brand. Then,

in May, we made our first export sale

and stepped into the international

market. Our export journey, which

began with the UK, has now grown

into a marketing network that

serves approximately 55 countries

worldwide.”

How has your company carved

out its place in the industry

since it was founded?

“Although we started with a modest

production capacity, thanks to

our manufacturing know-how and

our strong sales and marketing

expertise, we have become one

of the most recognized mattress

spring manufacturers in Türkiye

and Europe in just eight years. We

began international visits just months

after our establishment and have

consistently expanded into new

markets, significantly increasing

our brand awareness. In 2019, we

participated in Interzum in Germany,

one of the leading trade fairs in the

industry, marking the beginning of

our regular attendance at major

international exhibitions.”

Could you walk us through

your production capacity and

the technological setup of your

machinery?

“We initially started with two sets of

pocket spring production lines. Today,

we operate in two locations—both

within and outside the Free Trade

Zone—covering a total of 9,000

square meters of indoor space,

primarily serving international markets.

Our product range includes a wide

variety of pocket springs, bonnell

springs, and tablet springs with diverse

technical specifications. Each type of

spring is carefully designed to meet

different comfort expectations and

usage needs, with a strong emphasis

on quality and durability.”


What kind of technologies

do you use in pocket spring

production for the bedding and

furniture industries, and how do

these affect product quality?

“There are no manual machines in our

production line—our entire machinery

setup is fully automated. One of our

key priorities is to stay up to date

with industry demands and trends,

evaluating current and potential

needs. We work in coordination

with globally renowned machinery

manufacturers to continuously

improve and update our production

capabilities.”

COMBINING STRENGTH IN

PRODUCTION WITH A GREEN

VISION

How does your company

approach sustainability and

environmentally friendly

practices in its production

processes?

“For us, manufacturing isn’t just

about delivering high-quality

products; it also means fulfilling our

environmental responsibilities. That’s

why sustainability is at the core of

our production processes. We use

energy-efficient machines, manage

waste with precision, and prioritize

recyclable raw materials. We also

separate metal and plastic waste

generated during production and

send them to appropriate recycling

facilities. With our philosophy of

continuous improvement, we not only

raise

awareness

within our teams

but also invest in new

technologies to minimize

environmental impact. This

approach ensures that we act not just

with today in mind, but with a strong

sense of responsibility for tomorrow

as well.”

THE COMFORT OF THE FUTURE:

INNOVATION ON STAGE AT

INTERZUM 2025

Which products are you

planning to showcase to visitors

during Interzum 2025?

“At Interzum 2025, we aim

to introduce our innovative

spring technologies to industry

professionals. In addition to our

pocket spring, bonnell spring, and

tablet spring product groups, we will

highlight our new ‘Ultra Lightened

Series,’ which successfully balances

comfort and lightness. Thanks to

engineering optimizations in wire

thickness, this series maintains

comfort without reducing the number

of springs, while also lowering overall

product weight. We are thrilled to

offer visitors the chance to experience

our solutions that stand out both

technically

and

ergonomically.”

In line with the main theme of

the fair, ‘Rethinking Resources:


Solutions,’ how do you approach

sustainability?

“Aligned with Interzum 2025’s theme

of ‘Rethinking Resources: Circular

and Biobased Solutions,’ we have

adopted an environmentally friendly

and sustainable production approach.

We ensure that the materials used in

our spring production are recyclable

and we work to minimize waste

during manufacturing. We also use

energy-efficient machinery and take

steps toward using natural resources

more efficiently. We produce our

key raw materials, such as wire and

nonwoven fabric used in pocket spring

production, within our own group

companies. This vertical integration

not only allows us to maintain strict

quality control but also ensures we

uphold environmental standards and

meet customer expectations at every

stage of the production chain. From

raw material procurement to final

product, we follow a system focused

on efficiency, waste management,

and recycling, constantly improving

our resource usage in line with

sustainability principles.”

Are you planning any

new product launches or

technological innovations at

Interzum 2025?

“At Interzum 2025, we plan to present


51

Profile

our sustainability- and efficiencyfocused

innovations to the industry.

As previously mentioned, our new

spring series, which optimizes wire

consumption, not only improves

production efficiency but also

reduces product weight, offering

advantages in transportation and use.

Additionally, reflecting our eco-friendly

approach, we plan to introduce

pocket spring series produced with

biodegradable nonwoven fabric. These

next-generation products reduce

environmental impact and contribute

to the vision of a circular economy.

Interzum 2025 will be a valuable

platform to debut these innovations

and connect with our global

stakeholders.”

STRATEGIES THAT BUILD

TOMORROW, TODAY

What are your strategic goals


Are there any plans for new

developments in production

capacity, export markets, or

product development?

“According to our marketing plan

finalized at the end of 2024, our main

objective is to expand our sales and

marketing team to establish a stronger

presence in international markets.

This will help us strengthen our

relationships with current customers

in countries where we already export,

while also forming new customer

connections.

Additionally, in product development,

we will continue to offer eco-friendly

and efficient solutions. We aim to

enhance both quality and sustainability

by focusing on lightweight spring

systems and the use of recyclable

materials.”

Can you share any projects

or investments you plan to

undertake in 2025 and beyond

related to sustainability and

environmentally friendly

production?

“From 2025 onward, our top

priorities include increasing the use

of recyclable raw materials in our

production processes and investing

in energy-efficient technologies to

reduce our carbon footprint.

In line with the European

Union’s Carbon Border

Adjustment Mechanism

(CBAM), we plan to align

our production for international

markets with eco-friendly standards

and develop compliant solutions.

We also aim to expand the use of

environmentally friendly materials, such

as biodegradable nonwoven fabrics.”

How do you plan to improve



automation?

“We are continuously enhancing our

ERP system. Our goal is to automate

and monitor the entire process—from

order placement to product delivery—

without human intervention. This will

increase speed and transparency

while minimizing errors, allowing us to

maintain the high-quality service and

reliability that our customers expect.”

Can you tell us about your

collaborations with other

companies in the bedding

industry? How do these

partnerships impact product

development and customer

satisfaction?

“We collaborate closely with

companies in both domestic and

international markets that require

custom-made products. We carefully

evaluate their technical demands

and supply the most suitable spring

systems with a proactive approach.

Thanks

to these

partnerships, we

can

offer tailored solutions, act

flexibly and target-oriented in product

development processes, and ultimately

maximize customer satisfaction.”

STRONG STEPS IN A CHANGING

WORLD AND HOPEFUL

TOMORROWS

Finally, is there any issue

you believe is particularly

important for the future of the

industry that you would like

to emphasize? Do you have a

message for your industry peers,

partners, or customers?

“Geopolitical tensions, wars, and newly

announced additional tariffs—such as

those from the United States—have

made the foundation of international

trade more unstable than ever. In this

environment of uncertainty, we monitor

even the smallest developments

and position ourselves flexibly and

proactively to remain resilient and

achieve sustainable growth. While the

global outlook may present challenges,

we continue to look to the future with

optimism and move forward with

strong steps alongside our business

partners.”


Profile

Carrying 20 years of quality

expertise to Interzum 2025

Feltturc is preparing to celebrate its 20th anniversary at Interzum

2025 with its eco-friendly approach and established quality

products.

Feltturc specializes in the

production of felts and padding

materials for the bedding

industry, adopting recycling and

environmental awareness as core

principles. Since its foundation,

the company has stood out in

the sector with its commitment to

quality products, fast service, and

competitive pricing. We had the

opportunity to speak with FELTTURC

partner Mustafa Kiper about their

roadmap for Interzum 2025 and the

company’s broader strategic goals.

BUILT TO LAST: A PHILOSOPHY

ROOTED IN QUALITY

Could you briefly share the

founding story and sectoral

development process of Feltturc?

“As the Feltturc team, we have more

than twenty years of experience in the

industry. We were established to meet

the demands for quality products,

fast service, and affordable prices,

and today, we are one of the largest

manufacturers in our sector in the

world.”

You are known for your expertise

in felt and padding materials

production for the bedding

industry. What about your

production processes and quality

standards?

“We focus on producing highquality

products. Our priority is to

manufacture high-quality items.

Our quality process begins when

purchasing raw materials. Since we

use recycled raw materials for felt and

padding production, we believe that

the raw material must be of excellent

quality. We direct good raw materials

carefully into our production process.

At Feltturc, we approach every project

with precision and tailor-made care.”

What advantages do your products,

such as hard felt, soft felt, natural

cotton pads, and natural wool pads,

offer to mattress manufacturers?

“One of the most important

components of high-quality mattress

production is felt and padding. The

quality of the felt and padding directly

affects the quality of the mattress.

Mattresses produced with highquality

felt and padding can easily be

guaranteed for 10 years.”

How do you customize your

products to meet customerspecific

needs in line with

your commitment to customer

satisfaction?

“As I mentioned above, each

customer is special to us, and

we produce exclusively for each

one. Even companies producing

mattresses in the same dimensions

manufacture different concepts,

so the felts and paddings they use

differ. Felt, along with springs, forms

the skeleton of the mattress. If the

skeleton of your mattress is strong,

other materials you use will adapt

accordingly, offering a unique sleep

experience.”

FROM TRADITION TO TOMORROW:

SUSTAINABLE STEPS AT

INTERZUM 2025

Regarding your participation in

the Interzum 2025 fair to be held

in Cologne on May 20-23, 2025,

which products do you plan to

showcase to visitors?

“The Interzum / Cologne fair to be

held in 2025 holds a very symbolic


value for me. It will mark my 20th

year as a participant at INTERZUM.

I would like to sincerely thank our

valued customers and business

partners. At this fair, we will continue

to present our traditionally high-quality

products to our customers.”


theme of ‘Rethinking Resources:

Circular and Biobased Solutions’,

how do you plan to approach

sustainability and eco-friendly

production?

“Every product produced by

Feltturc supports the themes of

‘RETHINKING, RECYCLING, and

REUSING’. Moreover, we go one

step further by offering UPCYCLING

products that are respectful and

sensitive to the environment.”

Will you be introducing any

new products or technological

innovations at Interzum 2025?

“At Interzum 2025, where we

will mark our 20th anniversary as

participants, we will once again

continue to showcase our traditionally

high-quality products.”

SAILING FORWARD ON THE

WINDS OF INVESTMENT


for the second half of 2025? Are

there any planned innovations

in production capacity,


development?

“The year 2025 will be a year of

investment for Feltturc. We will start

foam production as Poli Sünger

A.Ș., of which our company is a

partner. We plan for Poli Sünger A.Ș.

to commence production during

the summer months. Therefore,

we believe 2025 will be a very

exciting and busy year for us. We

are very happy to serve our existing

customers, business partners, and

prestigious firms in the domestic

and international markets with our

high-quality and innovative product

portfolio.”

As a company exporting to more

than 50 countries, what are your

goals for expanding into new

markets or growing in existing

ones?

“Within our basic principles, we

consider each of our customers

as valuable business partners. Our

priority is the satisfaction of our

current customers. In order to offer

our experience to new customers and

business partners, we are in constant

search. We are evaluating West Africa

as a new market. Therefore, our

market research and travels focused

on West Africa have intensified and

will continue.”

SHAPING THE INDUSTRY

THROUGH STRONG ALLIANCES

What about your collaborations


mattress industry? How do these

collaborations impact product


satisfaction?

“As Feltturc, we have close

relationships with all leading

companies in the industry. As a

result of these relationships, the

other partners of Poli Sünger A.Ș.,

where we will produce foam, are also

esteemed companies in the mattress

sector.”

Are you involved in activities

such as association

memberships or sectoral events

to stay updated on developments

and innovations in the industry?

“As Feltturc, we are founding

members of IBIA Association, which

provides valuable contributions to

our industry. Additionally, I personally

represent our company on the Board

of Directors of IBIA Association,

where we share our experiences

for the benefit of our valuable

association.”

Finally, is there a topic you would

particularly like to emphasize

regarding the future of the sector,

or would you like to share a

message with your business

partners or customers?

“We believe that 2025 will be a

challenging year. Our company is

working intensively to turn this period

into an opportunity and to contribute

to its growth.”


55

Profile

Boyteks is weaving the future

of sleep with innovation

The global textile giant showcases groundbreaking technologies

at Interzum Cologne 2025

As the flagship brand of Erciyes

Anadolu Holding, Boyteks

— one of the world’s largest

mattress ticking manufacturers —

continues to shape the future of

technical textiles with its extensive

R&D investments, AI-powered

production, and a sustainability-first

approach. We spoke with Aydın

Aydın, Brand Manager of Boyteks,

ahead of Interzum Cologne 2025,

where the company will proudly

showcase its next-generation sleep

solutions to the global marketplace.

A LEGACY OF EXCELLENCE

ROOTED IN INNOVATION

Boyteks has grown from a local

manufacturer into a global

industrial textile leader. Could

you walk us through this journey

and how the company has

evolved since its foundation?

“Boyteks, the leading investment

of Erciyes Anadolu Holding, one of

Türkiye’s largest groups, in the textile

industry, produces mattress ticking

Aydın Aydın, Brand Manager of Boyteks

in its facilities in Kayseri. Boyteks,

which started producing mattress

ticking in 2000, carries out all stages


of production, from yarn to ticking, in

its fully integrated facilities operating

with the enterprise resource planning

(ERP) system. Boyteks, one of the

world’s largest mattress ticking

manufacturers with its facilities, has

earned a place in the ‘Türkiye’s Top

500 Industrial Enterprises 2024’ list

announced by Istanbul Chamber of

Industry (ISO). Standing out as one

of the leading brands of industrial

textiles on a global scale, Boyteks has

also been on the ‘Top 1000 Exporters

of Türkiye’ list announced by the

Türkiye Exporters Assembly (TIM) for

the last 8 years.”

“SLEEP WITH A PURPOSE: OUR

GUIDING PRINCIPLES”

What core philosophy drives

Boyteks in developing purposedriven

textiles that redefine

sleep quality?

“We develop our products to provide

a happier and more comfortable sleep

by producing fabrics with a purpose.

All of our innovative products are

designed to provide a healthy, relaxing

and comfortable sleep experience.”

INNOVATIVE RANGES THAT SET

THE TRENDS

Boyteks stands out with its

research-driven product

development. What are the key

product categories you are

currently focusing on to shape

industry trends?

“Continuing its research on innovative

products with its expert research and

development (R&D) team without

interruption, Boyteks continues to set

innovation and design trends in the

industry with the V-Guard, Magnerest,

Cooler, Graphene, Biorythmic life,

Hemp, Amethyst, CBD, Nano Clean,

Biocool, Anti Mite and Anti Dust

products it has developed.”

NATURAL, SMART AND

SUSTAINABLE SOLUTIONS

Your portfolio includes a wide

range of high-performance

mattress ticking products

designed for wellness and

sustainability. Could you

highlight the standout

innovations and solutions you

offer in this segment?

“We develop technological, natural

and sustainable products with our

production approach that respects

the environment, nature and living

things. Some of these products are:

Chakrazen: regenerates the chakras

and regulates the energy flow in the

body with its content rich in specially

selected minerals with different

energy levels.

Youthrest: moisturizes the skin and

provides skin care during sleep,

thanks to its hyaluronic acid and

collagen content.

Enviro: is a sustainable and

environmentally friendly product

produced by recycling domestic

waste oils, offering a comfortable

sleeping experience with its

hydrophilic and anti-static features

that allow for moisture management.

BioPcm: is produced with biobased

mattress ticking technology,

providing thermal comfort

throughout sleep.

Biovera: is a product with antioxidant

effect, produced by applying

biobased aloevera extracts to the

mattress ticking.


59

Profile

Graphene: relaxes the body

and provides a healthier sleep

environment thanks to its high

conductivity feature that reduces

static electricity.

ReTurn: is a sustainable mattress

ticking that can be degraded quickly

in nature with its environmentally

friendly structure.

SynErgy: helps to start the day

more vigorously by supporting the

recovery of energy lost throughout

the day.

SlimFit: has been developed with a

special technology that beautifies

the skin and supports body form.

Ozone Therapy: supports

regeneration during sleep by

reducing the negative effects of free

radicals and oxidative stress.

All of our innovative products are

designed to provide a healthy,

relaxing and comfortable sleep

experience.”

AI-SUPPORTED SYSTEMS AND

WORLD-CLASS QUALITY

Boyteks is known for combining

advanced technology with a

strong R&D culture. How do

you leverage automation and

innovation to ensure consistent

efficiency and quality in your

production processes?

“We ensure the highest quality

standards in mattress ticking

production with our extensive

machine park and advanced

technology production systems. We

use smart automation technologies

such as radio frequency identification

(RFID) and automated storage

and retrieval system (ASRS) in our

production processes and minimize

the margin of error with artificial

intelligence-supported quality control

mechanisms.

Our production approach based

on continuous improvement and

innovation puts us in a leading

position in the industry.”

GLOBAL REACH, LOCAL

STRENGTH

Boyteks participates in major

international fairs and operates

the industry’s largest production

facility under one roof. How does

this global vision shape your

activities across markets?

“We develop high value-added,

innovative and sustainable products

with a continuous developmentoriented

approach. We participate

in the most important fairs of the

industry held in 10 different countries

every year in order to gain a wider


presence in international markets.

Additionally, we constantly update our

machinery park in order to strengthen

our production infrastructure and

optimize our production processes

by closely following the latest

technologies.

As Boyteks, we have the largest

production facility operating under

one roof in the industry. Thus, we are

able to offer the best service to our

customers with a wide product range

and high production capacity, without

compromising on quality. In addition,

we make a difference in the industry

with our continuous R&D investments

and innovation-based production

approach. Our sustainability-,

technology- and customer-oriented

production approach is among

the most important features that

distinguish us from our competitors.”

INTERZUM 2025: A STAGE FOR

OUR LATEST INNOVATIONS

Interzum Cologne 2025 will once

again bring together cuttingedge

innovations in sleep

technologies. How will Boyteks

reflect its nature-respecting and

customer-oriented production

philosophy at the fair?

“We continue our technology- and

customer-oriented production

approach with a view to providing a

happier and more comfortable sleep

with our production approach that

respects nature, the environment

and living things. We designed all of

our innovative products to provide

a healthy, relaxing and comfortable

sleep experience.”

Beyond showcasing products,

what kind of brand visibility and

international engagement do

you hope to achieve at Interzum

Cologne 2025?

“We have high expectations from

Interzum 2025, the industry’s leading

fair that we have been participating

in for many years. We see such

trade fairs as meeting points of our

industry. We aim to have a successful

fair by presenting and promoting our

current and latest products to all our

customers and guests.”


61

Profile

Pushing the envelope while

expanding to new horizons

Poised to make waves at Interzum Cologne 2025, Sinova Bedding

continues to strengthen its presence with cutting-edge motion

solutions for Europe’s top mattress brands.

Based in Sinop, Sinop Çelik

Sanayi has been a recognized

name in metal manufacturing

since 1974. The company, which

introduced the ‘Sinova’ brand in 2006,

entered motion bed production in

2014 and restructured its identity as

‘Sinova Bedding’. Operating in a 4,000

m² closed production space today,

the company exports to 19 European

countries. Ahead of Interzum Cologne

2025, we had an insightful conversation

with Cihan Çelik, General Manager of

Sinova Bedding, Sinop Çelik San. Mad.

Eșya ve Mob. San. Tic. Ltd. Ști. about

their goals and fair preparations.

THE ROAD FROM HUMBLE

BEGINNINGS TO INDUSTRIAL

SUCCESS

Your company was founded

in 1974 in Sinop. Could you

briefly walk us through the

transformation and development

of Sinop Çelik since then?

“Certainly. Our company was founded

in 1974 by our late father, Celal Çelik,

who began production in a small

workshop making tables and chairs.

At that time, manufacturing was fully

manual and labor-intensive, with no

laser machines or robotics.

Thanks to

our father’s

discipline

and

foresight,

along

with

his

Cihan Çelik - General Manager

ability to generate practical solutions,

we quickly established a productive

workflow. In 2000, we built our first

international connections, and by

2002, we were exporting. Today,

we’ve become a company with 4,000

m² of production space, exporting to

19 European countries. Over time,

we modernized our facility with laser

machines and robot-assisted systems.

Now, we are not just a manufacturer

but an innovative brand in our industry.”

A BRAND GROWING WITH

VALUES AT ITS CORE

What core values have guided

your company in the industry

since its founding?

“From the very beginning, we’ve

operated with national values at the

heart of our business model. Our

goal is not only to generate foreign

exchange for Türkiye and contribute

to employment,

but also

to

represent our country on the global

stage. We produce with a sense

of social responsibility, focusing on

sustainable materials and environmental

awareness. We’ve embraced a valuedriven

manufacturing philosophy while

growing together with our team.”

How did the Sinova Bedding

brand emerge, and what product

groups do you focus on under

this brand?

“We registered the Sinova brand in

2006, inspired by the name of our

hometown, Sinop. With this name,

we aimed to evolve from a local

player into a global actor. In 2014, we

entered the mattress industry, focusing

on motion bed systems. In 2023,

we officially registered the brand as

Sinova Bedding. Under this brand, we

offer a broad product range including

motorized bed mechanisms, telescopic

systems, headboard connectors, table

legs, and various metal furniture parts.

All of our products are tailored for both

boutique and mass production needs.”

A TRUSTED NAME ACROSS

EUROPE

What are your standout products

and solutions in the field of

motion bed components and

metal furniture parts?

“We collaborate with many major

European mattress brands. We

design custom solutions for clients.

For instance, our Sinova Special 100,

200, and 300 series stand out for their

compatibility with different bed types,

durability, and ease of assembly. Our

telescopic mechanisms and Eco Flat

BR systems offer both user-friendly


functionality and robust technical

performance. Our R&D team actively

develops and customizes products

based on client demands. As a result,

Sinova Bedding has become a trusted

and preferred brand in Europe.”

How do you ensure efficiency

and quality throughout your R&D

and production processes?

“To us, quality is not just a process—it’s

a culture. We implement quality control

at every stage of production. We

manufacture in compliance with ISO

standards and apply measuring and

analysis systems from product design

to final delivery. Most of our machines

are CNC-supported, which enables

high-precision manufacturing. We’re

also running energy efficiency projects

to make our production lines more

environmentally friendly.”

How would you position your

operations in domestic and

international markets?

“During the

pandemic, we

focused more on

the domestic

market. But in

the last two

years,

exports have gained momentum

again. We have long-term partnerships

in Germany, France, Belgium, and the

Netherlands. Currently, we’re focused

on the European market, but our

strategic goal includes expanding to

the US and Middle Eastern markets.

We expect 2024 and 2025 to be years

of export-driven growth.”

BRINGING BREAKTHROUGH

DESIGNS TO INTERZUM 2025

What innovations do you plan to

showcase at Interzum Cologne

2025?

“We began preparing for Interzum

2025 well in advance. This year, we’ll

showcase our new-generation modular

and user-friendly bed motion systems.

We’ll also debut our newly developed

telescopic table leg mechanisms. Our

booth will include demo areas where

visitors can experience our products

firsthand.”

FORGING GLOBAL PARTNERSHIPS

AT INTERZUM AND BEYOND

What partnership or export

opportunities are

you targeting at

Interzum?

“We see huge

potential in the U.S.

market. Favorable

tax

policies for

European-origin products provide a

great opportunity for us. We’re also

planning distributor-based partnerships

in Spain, Portugal, Switzerland, and

the UK. During the fair, we aim to

attract new customers and deepen

collaborations with existing partners.”

What are your general

expectations for the industry

and your company in the second

half of 2025 following

Interzum?

“We expect to see

a recovery in the

industry after Interzum.

In the second half

of 2025, we believe there will be a

significant increase in business volume

across European manufacturers. We

are adjusting our production plans

accordingly and also enhancing

our export logistics through digital

transformation.”

EACH PRODUCT IS POWERED BY

A TEAM SPIRIT

Is there anything else you’d like

to add that we haven’t covered?

“Absolutely. While we’ve talked a lot

about our products and goals, I must

emphasize that none of this would be

possible without teamwork. The reason

Sinova Bedding has gained recognition

across Europe lies in the dedication,

faith, and shared success culture of our

amazing team.”


65

Events

CIFM / interzum guangzhou 2025

concludes with strong momentum,

catalyzing industry growth across Asia

CIFM / interzum guangzhou

2025 once again took the

spotlight at the Canton

Fair Complex in Guangzhou,

China, 28-31 March 2025.

Renowned as Asia’s leading

trade fair for the upstream

furniture manufacturing sector,

the event hosted more than

1,500 exhibitors from nearly 30

countries, spanning an expansive

180,000 square meters. Held

concurrently with Phase Two

of the China International

Furniture Fair (Office and

Commercial Space), this year’s

edition attracted an impressive

220,932 trade visitors—marking

a 2.68% increase over 2024.

Notably, international attendance

rose by 3.66% year-on-year,

underscoring growing global

interest and setting a new

standard for international

participation.

A Hub of Collaborative

Innovation

Under the unifying theme “Play

Bigger”, the 2025 exhibition


emphasized the power of

cross-border collaboration and

innovation. The event featured

a robust showcase from over

240 prominent international

brands and industry leaders,

with a notable contribution

from the European Federation

of Woodworking Machinery

Manufacturers (EUMABOIS).

Delegations from Germany

and Turkey returned in

force, alongside key industry

organizations such as the

American Hardwood Export

Council (AHEC), American

Softwoods, Quebec Wood

Export Bureau (QWEB), and the

Malaysian Timber Council (MTC).

Together, these groups unveiled

a diverse array of cutting-edge

technologies and solutions—

from advanced hardware

and innovative materials

to sustainable adhesives,

engineered panels, highperformance

textiles, and the


69

Events

latest woodworking machinery.

This collective presence

highlighted the full innovation

chain of next-generation furniture

production, positioning CIFM /

interzum guangzhou as a critical

engine for industry progress

across the Asia-Pacific region.

The trade fair’s professional

atmosphere and strong

commercial outcomes received

great praise from the exhibitors.

“At the American Hardwood

Export Council, we promote

a wide range of American

hardwood species for furniture

manufacturing and design.

AHEC has exhibited at interzum

guangzhou more than ten times

in recent years, and we’ve

been consistently satisfied

with the experience,” said the

organization’s regional director

for Southeast Asia and Greater

China, John Chan. “We’ve found

it to be a valuable platform for

supporting the growth of our

industry, and we certainly hope

to return again next year.”

Xinxin Gao, general manager

of the Guangzhou branch of

Schattdecor China, echoed

these sentiments: “Since its

establishment, the Schattdecor

Group has consistently

participated in the interzum

editions hosted in Germany.

This year marks Schattdecor

China’s 17th participation in

interzum guangzhou. During the

trade fair, we attracted a great

deal of interest from Chinese

customers and engaged with

numerous clients from Southeast

Asia, the Asia-Pacific region

and countries in the Belt and

Road Initiative. We are truly

grateful to interzum for providing


such a valuable platform. It

was a pleasure to reconnect

with old acquaintances, forge

new business relationships and

identify potential customers at

the trade fair.”

Throughout the event, over

200 tailored business matching

sessions established valuable

connections between exhibitors

and targeted buyers from China

and beyond. Companies such as

Admira, Airland, Alian Furniture,

Aukey, Bell Laminates, Dynamic

Furniture, Ellesime, Goldinjaya,

homechoice, Hup Chong

Furniture, Indofitting, Interior D,

Kelisen, LA-OR, Muar Industries,

Pan Timur, Sibling Home, SIRO,

TKL Gallery, Triple W Furniture,

United Woodwork, vifa and Wood

Solid (PIANO) connected directly

with hand-picked suppliers

and explored opportunities for

collaboration. Delegations from

the Malaysian Furniture Council

(MFC), Rede PRÓ (Brazil), and

various chambers of industry

from Guangdong province also

attended and firmly endorsed

the trade fair’s forward-thinking

technologies, product diversity

and unrivalled networking

potential.

“interzum guangzhou 2025

exceeded our expectations,”

said Kishan Kaila, managing

director of Bell Laminates from

India. “The well-organized event,

combined with the high caliber

of the exhibitors and attendees,

made it a worthwhile investment

of our time and resources. We

are eagerly anticipating future

collaborations with the suppliers

we met and are looking forward

to attending the next edition of

interzum guangzhou.”

Similar views were expressed

by Eeling Chong, executive

director of SIBLING Home &

Kitchen from Malaysia: “The

business matching session was

a great addition to the event.

It strengthened our ability to

connect with potential partners

and significantly increased

our chances of establishing

new collaborations. The

structured meet-ups enabled

deeper discussions, helping

us to better understand each

other’s needs and explore

meaningful opportunities for

future partnerships. In addition,

interzum guangzhou was an

excellent platform for networking


71

Events

and strategic exchanges,

offering valuable insights into

market trends and fostering

stronger relationships with key

stakeholders.”

Ideas that spark change

Alongside cutting-edge product

showcases, a rich line-up of

forums and feature events

broadened perspectives and

fueled fresh thinking. This year’s

interzum guangzhou Award

recognized 15 outstanding

innovations, selected by an

international jury and presented

in a dedicated display area. Their

achievements in technological

innovation, design and material

applications provided inspiration

for future furniture development.

The VSIL Forum, presented

under the theme “Design

Utopia”, returned to the event

with a renewed focus on “New

Reality, New Solutions”. By

fostering an open dialogue

between international designers

and pioneering players in the

supply chain, the forum explored

practical avenues for integrating

design into manufacturing

in order to drive high-quality

industry growth.

Also hosted during the trade

fair, the Boundless Innovation

Forum highlighted innovation in

decorative panel surface design,

bringing together experts,

designers and manufacturers

from around the world. The

discussions in the forum

addressed emerging trends

in surface technology and the

evolving needs of the decorative

panel segment, offering indepth

insights into the entire

value chain, from production to

applications.

The success of CIFM / interzum

guangzhou 2025 marks a pivotal

moment as Asia’s furniture

manufacturing industry continues

its transition from volume-based

output to innovation-driven,

sustainable development.

Looking ahead, the trade fair

remains committed to building

a global platform that drives

resource integration, exchanges

of ideas and value creation.

The next edition of CIFM /

interzum guangzhou will be

held from 28 to 31 March 2026

at the Canton Fair Complex

in Guangzhou. For the latest

updates, please visit the trade

fair’s official website: www.

interzum-guangzhou.com


Events

IBIA: The driving force shaping

the future of the international

mattress industry

As a leading organization representing mattress manufacturers and

the supply industry, IBIA aims to strengthen Türkiye’s position in

international trade. Under the leadership of Chairman Osman Güler, the

association continues to move forward with confidence through trade fair

organizations, R&D investments, and global partnerships.

The International Bedding Industry

Association (IBIA), established

in February 2021, was founded

through the collaboration of 22 large

and qualified manufacturers. Its purpose

is to provide mattress producers

with more comprehensive services

and to become a global leader in

the supply chain. IBIA aims to bring

together all suppliers of components

used in mattress production to form

a complete chain that addresses all

needs of the industry.

Since its establishment, the association

has experienced rapid growth.

The total number of employees

working at member companies

has reached 30,000. IBIA seeks to

enhance the global competitiveness

of mattress manufacturers, not only in

local markets but also in international

arenas.

Through its member companies, IBIA

offers the industry thousands of innovative

products and technologies such

as mattress ticking fabrics, handles,

adjustable mechanisms, nonwoven

fabrics, fiber, mattress adhesives,

pocket springs, foam, packaging

materials, mattress zippers, covers,

home textiles, quilts, pillows, production

lines, packaging machines, foam

and quilting machines, spring assembly

machines, automatic glue lines,

hot melt guns, mattress capsules, and

mattress labels. This wide product

range enables IBIA to stand out as a

solution partner in every aspect of the

industry.

EXPORTS EXCEEDING 2 BILLION

DOLLARS

By closely following manufacturing

and technological developments in the

mattress supply industry, IBIA aims to

stand out in the global market through

continuous R&D efforts and an innovative

product portfolio.

IBIA CHAIRMAN OSMAN GÜLER

STATED:

“With innovative technologies, quality

production, and a sustainable supply

chain, our goal as IBIA is to become

a leading brand in our sector. By

strengthening our global partnerships

and trade fair initiatives, we plan to

increase our exports.”

The association also maintains its

pioneering role in the industry by

promoting digitalization in production

processes, the effective use of

ERP and CRM systems, sustainable

production practices, and environmentally

friendly technologies. IBIA’s vision

is to establish Türkiye as a trusted

and high-quality supplier in the global

mattress supply industry.

IBIA members play key roles both in

the local and international markets

with their mattress manufacturing and

supply solutions. With a wide network

of 142 members, the association aims

to unite all components of the mattress

supply industry under one roof to

promote sustainable growth and boost

competitiveness.


With a production capacity exceeding

3 billion dollars and export potential

reaching around 150 countries, IBIA

has surpassed 2.4 billion dollars in international

shipments, making it one of

the largest organizations in the global

mattress supply industry.

WE WILL MAKE TÜRKİYE A

SUPPLY HUB

IBIA Chairman of the Board, Osman

Güler, made the following remarks regarding

the foundation and operational

process of the association:

“In the mattress sub-industry, many

countries such as Europe, Italy, the

United States, and India are carrying

out significant work. As Türkiye,

we were already among the top 5–6

countries in terms of providing technology

and raw material to mattress

manufacturers. With the establishment

of IBIA, and thanks to the unity

and synergy among our members,

we have reached the position of the

second-largest country. My claim is to

make Türkiye, specifically Istanbul, the

supply hub for mattress manufacturers.”

Chairman Güler also added that, as an

association, they encourage collaboration

and synergy beyond competition

among members, and that they contribute

to increasing exports through

international business partnerships.

Together with the Board of Directors

and other members, IBIA aims to position

the mattress sub-industry strongly

in the global market.

IBIA EXPO: THE MEETING POINT

OF THE INDUSTRY

By organizing the IBIA Expo, the International

Bedding Industry Association

brings together companies in the mattress

supply industry and strengthens

sectoral cooperation. The latest edition

of IBIA Expo – International Bedding

Sub-Industry and Technologies Fair

was held for the third time from September

25 to 28, 2024, at the Istanbul

Expo Center.

The fair was visited by approximately

6,400 international professional buyers

from 102 countries. Innovative technologies

and the latest product trends

were showcased at the event, including

mattress ticking fabrics, adjustable

mechanisms, nonwoven fabrics, fiber,

foam, mattress adhesives, automatic

glue lines, and many other innovative

products.

EVALUATING THE EVENT, OSMAN

GÜLER SAID:

“Our fair brings leading manufacturer

brands in the sector together with

international buyers. This platform

not only boosts our exports but also

significantly contributes to our goal of

establishing Türkiye and Istanbul as the

main supply hub for mattress manufacturers.”

IBIA Expo also enhances

business networks through B2B

meetings. Participants establish new

business connections during the event

and develop strategies to strengthen

their competitiveness in the global

market.

2025 FAIR PREPARATIONS IN

FULL SWING

IBIA EXPO will be held for the fourth

time from September 24 to 27, 2025,

once again at the Istanbul Expo Center.

The fair is expected to host more

than 300 leading companies and manufacturers

and welcome thousands of

visitors.

The event will continue to serve as a

key platform where professionals from

the mattress sub-industry, machinery,

and equipment sectors come together

to discover the latest technologies and

innovative products. Organizers have

also reported that they are in close

contact with various industry associations

and federations abroad regarding

incoming visitors.

INTERZUM 2025

IBIA members are also expected to

participate in INTERZUM, one of the

most important events in our industry,

which will take place in Cologne,

Germany, from May 20 to 23, 2025.

By showcasing the strength of Turkish

suppliers at this key trade fair, we will

also extend invitations to our own exhibition

in September.


75

Events

EURASIA’S LEADING

BED INDUSTRY

EXHIBITION WAS HELD:

IBIA EXPO 2024

IBIA Expo 3. Mattress Supply Industry and Technologies,

which attracts great attention in the world with its

international nature, was held at Istanbul Expo Centre

between 225-28 September.

IBIA EXPO 2024, the International

Bedding Industry and

Technologies Fair, was held

at the Istanbul Expo Centre

between 25-28 September. This

event, which was organised

for the third time, attracted the

attention of both domestic and

international industry representatives

as Eurasia’s largest

mattress industry meeting. IBIA

EXPO 2024, which strengthened

Turkey’s leading position

in the mattress sub-industry and

technologies, was held with the

participation of 130 companies,

26 of which were foreign companies.

A total of 22,494 people

from 102 countries attended the

fair; 15,652 domestic and 6,842


VISITOR PROFILE

FOREIGN TRADE COMPANIES,

DISTRIBUTORS

LOCAL

VISITORS

COMPONENT IMPORTERS

SLEEP PRODUCTS IMPORTERS

OTHER - Public, Press, Sector Companies

TOTAL

VISITORS

FOREIGN

VISITORS

Organised for the third time this year on an international

scale and hosting 22,494 buyers from

102 countries, IBIA EXPO International Mattress

Supply Industry and Technologies Fair is the largest

fair in Eurasia and the 2nd largest fair in the

world in its sector, where the latest technologies

and innovative products are exhibited, and it is

the only fair in our country on mattress components

and technologies.

foreign visitors had the opportunity

to closely examine the latest

innovations in the mattress supply

industry. In addition to Turkey,

Russia, United Arab Emirates,

Saudi Arabia, Iraq and Libya

were among the countries with

the highest number of visitors.

Aiming to Make Turkey a Global

Mattress Supply Industry Centre

Organised under the leadership

of the IBIA Association, IBIA

EXPO 2024 once again demonstrated

Turkey’s determination to

become a global supply centre

in the mattress industry. Osman

Güler, President of the Association,

emphasised that Turkey has

made a significant progress in

the field of mattress components

and technologies. ‘As Turkey,

Country

Buyers

MAIN VISITOR COUNTRIES


77

Events

NUMBER OF

VISITORS BY

YEAR

we have managed to become

an international centre

in the mattress sub-industry.

We have many advantages

such as innovative products,

quality service understanding

and ease of transportation,’

he said, adding that Turkey

continues to rise in this field.

It is predicted that this strong

position will continue in the

coming years and the sectoral

export volume will increase.

A Leading Platform in the

Development of the Mattress

Industry: IBIA EXPO

IBIA EXPO offers a platform

where mattress manufacturers,

suppliers and sub-industry

professionals meet and

innovation and technology

come to the fore. At the event,

state-of-the-art products and

solutions such as mattress

face fabric, nonwoven fabric,

pocket spring, sponge, packaging

products, automatic glue

lines, mattress machines were

exhibited. This product diversity

enabled visitors to meet a wide

range of innovative solutions.

Many domestic and foreign companies

had the opportunity to

expand their business network at

the fair, where bilateral meetings,

which paved the way for new

collaborations in the sector, were

also intense.

Growing Impact of Turkish

Mattress Industry

Turkey, which has an export

volume of 2 billion dollars in the

mattress industry, is increasing its

effectiveness in the global market

thanks to IBIA EXPO. Stating that

by 2024, Turkey has become a

regional centre in the mattress

sub-industry and technologies,


the authorities state that our

country ranks second in the

world in terms of mattress components.

Thanks to this platform

offered by the fair, innovative and

high quality products produced in

our country reach the world markets

more effectively, reinforcing

Turkey’s strength in international

competition.

IBIA EXPO’s Vision for the Future

IBIA EXPO aims to become a

global centre in the mattress industry

by hosting more and more

exhibitors every year. Equipped

with innovative products and

technologies, the exhibition’s

contribution to both reaching

export targets and making Turkey

a strong production and supply

base in the bedding industry is

of great importance. Next year’s

IBIA EXPO 2025 is expected to

continue to be the leading fair in

Eurasia with a wider participation

and product range.

Direct

Participant

Abroad

Exhibitor

Company

Local

Participant

MACHINERY AND TECHNOLOGY

SUB-INDUSTRY AND MATERIALS


79

20-23

‘25

recycle

recycle

recycle

THIS FAIR IS ORGANIZED WITH THE AUDIT OF TOBB (THE UNION OF CHAMBERS AND

COMMODITY EXCHANGES OF TURKEY) IN ACCORDANCE WITH THE LAW NO.5174

Profile

From dark factories to global

takeovers: ELEKTROTEKS is

forging the future of the industry

With two massive booths

covering 1,150 square

meters at Interzum

Cologne 2025, Elektroteks and

Mammut are once again stepping

up to drive the industry forward.

Dark factory target in robotic

technologies

Founded in Bursa in 1990 to

provide electrical and electronic

service solutions, Elektroteks

has now become a company

that exports its machinery to

nearly 140 countries from its

factories located in Kayapa

Organized Industrial Zone and

Görükle Industrial Area. Osman

Güler, Chairman of the Board

of Elektroteks, stated that the

company’s integration of robotic

systems into mattress production

processes has allowed them to

stand one step ahead of their

competitors by maintaining a

production approach that never

compromises on quality. “We

manufacture using the highest

quality raw materials in the world.

R&D is an indispensable part of

our work. With our team of 60

R&D specialists, we develop 7

to 8 new projects every month,”

said Güler. He emphasized

that they have been working

for years to integrate robotic

technologies into mattress and

foam production systems, and

that their goal is to achieve full

automation by establishing dark

factories worldwide.

A 350-person team and

production across three

continents

Elektroteks, which builds Industry

4.0-level factories for mattress

and foam production, is the

world’s largest manufacturer of

mattress production machinery

and lines, and ranks among the

pioneering companies globally in

foam production lines. Thanks to

the technological innovations it

has implemented, the company

has become a brand that shapes

the industry.

Osman Güler stated that they

have adopted a customerfocused

production approach:


“We turn our customers’

dreams into reality. We develop

special machines based on their

requests.”

Güler continued: “At our facilities

in Bursa, we continue our

production with a team of over

350 experts. In addition, we

provide services on a global scale

through our facilities in different

parts of the world. With our

plant in the state of Virginia in

the United States, we serve the

American market; with our facility

in Bulgaria, we serve Europe; and

with our plant in India, we provide

services to that region.”

Global strength reinforced by the

Mammut acquisition

Last year, Elektroteks acquired

Mammut, a Germany-based

company with a 152-year history,

known as one of the world’s

top manufacturers of quilting

machines.

Chairman Osman Güler

emphasized that by acquiring

Mammut, they have strengthened

their position in the global

market and that the brand is

recognized as one of the most

well-established companies in

the sector for industrial sewing

(quilting) machines.

Güler noted that Elektroteks

produces 80% of the machine

types used in mattress production

and said: “In order to complete

our machine range and further

increase our strength, we

decided to acquire one of the

most reputable brands in the

market. After nearly two years of

negotiations, we acquired 100%

of the shares of the Mammut

brand. At the first exhibition we

participated in together, we rapidly

increased the company’s sales

performance, and by reducing

profit margins and making the

machines more accessible, we

managed to sell in 2–3 days what

they used to sell in an entire year.”

Highlighting that major investment

opportunities often arise abroad

during times of crisis, Güler said:

“Bringing a brand like Mammut to

Türkiye is an honor. It will provide

significant contributions to our

economy.”

Two stands, one vision at

Interzum 2025

“As Elektroteks and Mammut, we

strive to participate in all trade

fairs related to our industry around

the world, especially Interzum

Cologne 2025. The Interzum

Cologne fair holds particular

importance for us as it is the

largest fair in our sector. With

two separate stands, a team of

approximately 45 people, and a

total area of 1,150 square meters,

we will showcase the latest hightech

machines for the mattress

and foam industries under the

Elektroteks brand, and the

exciting new versions of quilting

machines under the Mammut

brand.”


83

Profile

Form Sünger is set to make

waves at Interzum 2025 with

sustainable innovation

Renowned for its customized foam solutions across industries—

from furniture and medical to automotive and packaging—Form

Sünger is set to showcase its sustainable production ethos and

premium quality at Interzum 2025.

Founded in 2002 under the

umbrella of Erciyes Anadolu

Holding, Form Sünger

is currently Türkiye’s largest

manufacturer of polyurethane foam.

The company serves numerous

industries, especially furniture,

automotive, medical, and packaging,

and has taken a pioneering role in the

sector with its high-performance foam

solutions and sustainable production

mindset. With its advanced R&D

infrastructure, customer-focused

innovations, and environmentally

conscious vision, Form Sünger

continues to stand out. We sat down

with General Manager Metin U%ur to

discuss Form Sünger’s roadmap for

Interzum Cologne 2025 and beyond.

A PORTFOLIO SHAPED BY

CROSS-INDUSTRY EXPERTISE

Could you share with us the

founding story of Form Sünger

and its development journey in

the industry?

“Form Sünger, the pioneering brand

of Erciyes Anadolu Holding in the

chemical industry, began operations

in 2002 with the principles of

customer orientation and continuous

improvement. Since the day we

carried out our first production, we

have made our growth sustainable

by analyzing the changing needs of

the industry both locally and globally.

While we initially focused solely on the

mattress and furniture sectors, over

time we have built a wide-ranging

production portfolio catering to

Metin U%ur - General Manager

industries from automotive to textiles,

footwear to packaging. Today, Form

Sünger is not only Türkiye’s largest

manufacturer of polyurethane foam,

but also a recognized and reliable

business partner in international

markets. With our advanced

production infrastructure, customercentric

approach, and our ability to

develop solutions tailored to customer

needs, we continue to make a

difference in the sector. At every step,

we prioritize quality, innovation, and

sustainable growth. Thanks to our

customer-oriented perspective, we

have become a pioneering brand that

plays a role not only in production,

but also in the development of

industry standards. Form Sünger’s

success story is the product of a

visionary team, strong work ethic,

and a mindset that always aims for

better.”

Could you tell us about your

products for sectors such as

furniture, automotive, medical,

and packaging?

“At Form Sünger, we have a wide

product range offering tailored

solutions for the needs of many

different sectors. Thanks to the

functional structure of foam and

flexible production capabilities, we

develop customized products for

each sector we serve. In the furniture

sector, we offer foam solutions that

combine comfort, ergonomics,

and aesthetics. Our high-resilience

foams used in sofas, couches, and

office furniture are preferred both

for design and long lifespan. In the

automotive industry, we develop

special solutions with foam products

that meet criteria such as sound

insulation and fire resistance. In

the medical sector, we offer foam


solutions that are sensitive to human

health and suitable for long-term

use. Our products used in hospital

beds, orthopedic support items, and

medical cushions meet high quality

and industry safety standards. In

short, we analyze the dynamics of

each sector and shape our products

accordingly. Thanks to this multifaceted

approach, Form Sünger

is not only a manufacturer but a

strategic solution partner for various

industries.”

WHERE QUALITY, INNOVATION

AND TECHNOLOGY GO HAND IN

HAND

What role do quality control and

R&D play in your production

processes?

“At Form Sünger, we place quality

and continuous improvement

at the center of our production

processes. For us, quality control is

not just a final step but a systematic

process integrated into every stage

of production. In our advanced

laboratories, physical, chemical,

and performance tests are regularly

conducted, and our products’

compliance with all technical criteria

is meticulously inspected.

Our Quality Test Laboratory, which

is certified by the Turkish Standards

Institution (TSE) and operates under

TS EN ISO IEC 1702 standards, also

serves external clients.

In addition, our R&D activities play

a key role in both raising quality

standards and offering innovative

products to the industry. By

analyzing the demands coming

from different sectors, our R&D

department develops foam solutions

that are more durable, more

comfortable, more eco-friendly, and

offer higher technical performance.

Moreover, by integrating

digitalization

into our

production and quality processes,

we gain significant advantages in

traceability, rapid intervention, and

continuous improvement. At Form

Sünger, we believe that quality is

not a coincidence, but the result

of a systematic approach and an

innovative vision.”

FROM OUTER SPACE TO YOUR

VISCOPILLOW


high-density Form Pillows

produced using NASA-developed

viscoelastic material?

“Viscoelastic (Visco) materials

developed with NASA technology

were initially used to reduce pressure

on astronauts; today, they have

become a solution that represents the

pinnacle of comfort and ergonomics.

At Form Sünger, the pillows we

produce from this advanced material

in different sizes, shapes, and weights

provide ideal support for neck and

spinal health due to their bodyresponsive

structure. They conform

to the user’s head and neck, offering

personalized comfort. Thanks to

the increased density of the visco

material, the pillows can be used for

a long time without losing their shape.

They are also highly resistant to

classic pillow problems

such as sweating,

pressure,

and

deformation. Our visco pillows meet

both the comfort expectations in the

bedding sector and the orthopedic

support needs in the medical field.”

INNOVATION TAKES CENTER

STAGE AT INTERZUM

Which products are you planning

to present to visitors at Interzum

2025, to be held in Cologne from

May 20–23?

“For us, Interzum 2025 is not

only a platform to showcase our

current product portfolio, but also

an important venue where we will


85

Profile

bring our innovative products and

technologies — a result of our R&D

work — to the global market. In

addition to our existing range, we will

also be exhibiting innovative products

containing copper gel and bamboo,

as well as eco-friendly foam varieties.

Throughout the fair, alongside these

products focused on sustainability

and high performance, we will also

be introducing our technical foams

designed to meet the needs of

different sectors. We believe these

innovations, developed by accurately

interpreting global trends and

customer expectations, will leave a

strong impression on our visitors.”


theme ‘Rethinking Resources:


Solutions,’ how do you plan

to approach sustainability

and environmentally friendly

production?

“For us, the main theme of Interzum

2025 — ‘Rethinking Resources:

Circular and Biobased Solutions’ —

is not merely a concept, but a vital

call for transformation that will shape

the future. At Form Sünger, we have

taken this call seriously for a long

time and are constantly developing

our sustainability-oriented production

philosophy.

We carry out systematic efforts to

reduce waste in our production

processes, increase energy efficiency,

and use recyclable raw materials.

Within this scope, we are developing

foam products with specially

formulated materials that minimize

environmental impact and increasing

our use of recycled raw materials

every year.

We also adopt a design philosophy

that extends product life and prevents

material waste. With our long-lasting,

durable, and eco-friendly foam

solutions, we aim to contribute to the

vision of a circular economy.

At Interzum 2025, we aim to present

not only our products, but also the

responsibility we bear toward nature

and future generations. As a company

that believes sustainability is not only

a production principle, but also a

corporate culture and strategic vision,

we aim to strengthen our leadership

role in this area.”

BOLD AMBITIONS IN THE GLOBAL

ARENA


for the second half of 2025? Are

there any innovations you are

planning in production capacity,


development?

“Our strategic goals for the second

half of 2025 are shaped around

three core focuses: increasing our

production capacity, diversifying our

export markets, and accelerating the

development of high value-added

products.

On the production side, we are

continuing our investments in

capacity planning and automation to

meet both local and global demand.

Increasing efficiency and shortening

delivery times are among our

priorities.

On the export side, while maintaining

a strong presence in over 60

countries, we aim to expand into

new markets such as the Americas

and the Far East. We are actively

holding discussions with potential

business partners in these regions

and developing solutions tailored to

local market dynamics. In the area

of product development, we plan

to expand our foam solutions that

combine comfort, durability, and

sustainability. We are also continuing


our R&D efforts to increase the use of

environmentally friendly raw materials

and reduce our carbon footprint.

With the responsibility of being a

reliable global business partner, we

continue to add value to our industry.”

Could you share your projects

or investments focused on


production for 2025 and beyond?

“At Form Sünger, we see sustainability

not only as an environmental

responsibility but also as one of

the cornerstones of our long-term

growth strategy. In line with this

vision, we have planned and partially

implemented important investments

to make both our production

processes and our energy usage

habits more environmentally friendly

before and after 2025.

In addition to our rooftop solar power

plant (SPP) projects implemented in

previous years, with our new groundmounted

SPP investment set to be

operational by the end of summer

2025, we aim to significantly reduce

our carbon footprint and decrease

energy dependency.”



companies in the bedding

industry? What is the impact of

these partnerships on product


satisfaction?

“At Form Sünger, we maintain longterm

and strategic collaborations

with leading brands in the bedding

industry. These collaborations

go beyond the classic suppliercustomer

relationship and include

joint efforts in areas such as R&D,

product development, and comfort

innovations. By closely following

customer needs, we co-develop

special foam solutions and ensure

that the products make a difference

in both performance and user

experience. This customer-focused

approach, centered on satisfaction,

allows us to produce more accurate

and innovative products through

fast feedback loops. We understand

the unique values of each of our

customers’ brands and develop

products that support the emotional

bond they establish with the end

consumer.

Our customer-oriented production

philosophy enables us to quickly

integrate market feedback into our

R&D processes. Thus, we are able

to respond not only to today’s needs

but also to future demands ahead of

time.”

Finally, is there a topic you

believe is important for the

future of the industry that you’d

like to highlight, or a message

you’d like to convey to your

industry partners or customers?

“Sustainability and technology

integration are two critical areas for

our industry moving forward. We are

focusing intensely on both the use

of eco-friendly and recyclable raw

materials in our production processes,

and digital transformation projects

that will improve production efficiency.

Through these efforts, we aim to

both reduce our carbon footprint and

offer our customers more sustainable

and high-quality products. At Form

Sünger, we always operate with

the vision of ‘growing together.’ We

believe that success comes not only

through quality products but also

through trust, stability, and open

communication. We thank all our

business partners who work with us

and emphasize that we will continue

to take stronger, more innovative, and

more sustainable steps together in

the industry. Because we believe in

the power of creating value together.

Form Sünger is not just a supplier

— we are a solution partner who

adds value to your business, grows

with you, and walks beside you for a

sustainable future.”


87

Profile

Boyçelik makes deeper inroads into

the European market with its greenminded

manufacturing power

From cutting-edge spring systems to precision steel wire, Boyçelik is set to

steal the spotlight at Interzum 2025 with its bold blend of innovation and

sustainability.

Boyçelik Metal, established in

Kayseri in 2006, embarked on

its journey with the production

of pipe-profile and steel wirespring.

Today, it has evolved into an

integrated manufacturer of spring

systems and steel wire. The company

exports to many countries, especially

in Europe, and stands out with

its commitment to sustainable production

principles. We had the pleasure

of speaking with Serhat Duru,

Chief Marketing Officer of Boyçelik

Metal San. ve Tic. A.Ș., about the

company’s preparations for Interzum

Cologne 2025, export strategies, and

industry expectations.

FIRM FOOTHOLD IN

INTERNATIONAL MARKETS

What about the founding

process of Boyçelik, which was

established in Kayseri in 2006,

and the key milestones along

the way?

“Boyçelik Metal was established

in 2006 in Kayseri with the aim of

combining industrial and manufacturing

experience with high technology.

Initially, we focused on the production

of steel pipes and profiles, and

over time, our operations continuously

evolved and diversified in line

with customer needs. Shortly after,

we transitioned into the production

of spring systems and steel wire.

In 2007, we accelerated our export

activities and started offering products

to many countries, primarily in

Europe. Today, with our integrated

manufacturing structure and modern

facilities, we are one of the leading

players in the sector.”

How do your core values and

strategic goals reflect in your

role within the industry?

“Our vision is to be a pioneering

manufacturer that offers innovative

and sustainable products in the global

market. Our mission is to contribute

to the industry with a people-oriented,

eco-friendly, and technology-driven

manufacturing approach, prioritizing

quality, trust, and customer satisfaction.

In this direction, Boyçelik is

positioned in the industry as a ‘reliable

solution partner’ and gives priority to

long-term collaborations.”

How does your focus on

sustainability and innovation

shape your production approach,

and what benefits does it

bring to your company and

customers?

“In our production processes, we

prioritize energy efficiency, waste

management, and environmentally

friendly raw materials. Thanks to our

R&D investments, we both improve

product quality and optimize resource

usage. This approach provides cost

advantages while also allowing us to

offer products that are manufactured

with a sense of environmental responsibility.

Moreover, our adherence to

sustainability principles enables us to

comply with international standards

such as the European Green Deal.”

A PRODUCTION LINE POWERED

BY HIGH TECHNOLOGY

Could you give us some insights

into the production processes

and quality control mechanisms

behind your product groups

such as pipes, profiles, steel

wires, and spring systems?

“In pipe-profile and steel wire-spring

production, we use raw materials processed

through hot and cold rolling

techniques. For steel wire and spring

systems, high-strength raw materials

and precise heat treatment technologies

come into play. We implement

the ISO 9001 quality management

system across all our production

lines, with automated control systems

and laboratory testing at every stage.


We can also offer custom production

with specific dimensions and tolerances

tailored to customer requirements.”

NUMBER ONE IN HIGH-CAPACITY

PRODUCTION

You stand out in the industry

with your high-capacity

production capability. How do

you maintain this strength, and

what advantages does it offer

your customers?

“Thanks to our modern facility infrastructure,

automation-supported

production lines, and expert technical

team, we can deliver fast and uninterrupted

production even for high-volume

orders. This allows us to provide

on-time delivery, consistent quality,

and competitive pricing. Our ability to

maintain stock production also makes

us a preferred partner for projects

with tight deadlines.”

How do you position your

activities in domestic and

international markets? What are

your export strategies and target

regions?

“We have a strong customer network

in the domestic market. On the export

side, our priority markets include Europe,

North America, South America,

the Middle East, and North Africa. We

are particularly active in high-standard

markets such as the USA, UK,

Portugal, Poland, and Italy. As of

2025, we are investing in expanding

into Sub-Saharan Africa and Southeast

Asia. In our

export strategy,

logistics advantages,

local

partnerships,

and product

diversity play a

key role.”

INNOVATIVE

SPRINGS,

WIRES AND

PROFILES TO

DEBUT AT

INTERZUM

Are you planning to participate

in Interzum Cologne 2025? If so,

what innovations and products

will you be showcasing?

“Yes, we will be actively participating

in Interzum Cologne 2025. At the fair,

we plan to introduce our new-generation

spring systems, steel wires, and

eco-friendly pipe and profile products.”

Which products or technologies

will you focus on during the

fair? What kind of contributions

do you think these focus areas

will make to the industry?

“We will highlight spring systems

manufactured with sustainable raw

materials and lightweight yet durable

profiles designed for the furniture

industry. These products will help

reduce environmental footprints and

enhance user experience. We also

plan to introduce our smart manufacturing

solutions, which will contribute

to improving efficiency and quality in

the sector.”

What kind of opportunities do

you aim to pursue at Interzum

in terms of partnerships and

exports? What does this fair

mean for your company?

“Interzum offers a great opportunity to

establish new partnerships and commercial

agreements in the European

market. We aim to strengthen our

relationships with existing customers

and expand into new markets. The

fair also allows us to analyze the competition

and closely monitor global

trends, which makes it highly valuable

for us.”

What are your general industry

and corporate expectations

for the second half of 2025

following the Interzum Cologne

fair?

“In the second half of 2025, we

expect increased demand in the

mattress, furniture, and automotive

industries. We foresee continued

interest in environmentally friendly

products in Europe. In this context,

Boyçelik will continue to accelerate its

R&D investments. We also anticipate

further spread of green transformation,

carbon footprint reduction, and

smart manufacturing practices across

the industry.”


89

File

The Turkish mattress

manufacturing industry:

A key player in the

global market

The Turkish mattress manufacturing industry

has firmly established itself as a leader in

the global market, known for its innovation,

diverse product offerings, and commitment

to quality. With a strong foundation, skilled

workforce, and growing export presence,

Türkiye is well-positioned to continue its

growth trajectory and remain a key player in

the global mattress industry. As the industry

embraces sustainability and innovation,

Turkish manufacturers are poised to meet

the evolving needs of consumers and expand

their reach worldwide.



manufacturing industry

has grown rapidly over the

past few decades, establishing

itself as a significant player in

both the local and international

markets. Known for its

innovation, craftsmanship, and

strong export presence, Türkiye’s

mattress industry continues to

thrive and evolve. This article

delves into the key aspects of the

Turkish mattress manufacturing

sector, highlighting its growth,

advancements, and contributions

to the global bedding market.

A Growing Industry with Strong

Foundations


manufacturing industry is

supported by a well-established

infrastructure, including a vast

network of suppliers, skilled

labor, and modern production

facilities. The sector has

witnessed continuous growth,

driven by increasing demand for

high-quality mattresses, both

domestically and internationally.

Türkiye’s strategic location,

bridging Europe and Asia, has

also enabled easy access to

global markets, making the

country a significant exporter of

mattresses.

KEY CHARACTERISTICS

OF TURKISH MATTRESS

MANUFACTURING

1. Diverse Range of Products

Turkish manufacturers offer a

wide variety of mattresses to

meet different consumer needs.

These include:

- Spring mattresses (Bonnell,

pocket, continuous coils, and

more)

- Memory foam and hybrid

mattresses

- Latex mattresses

- Orthopedic and therapeutic

mattresses

This diverse product range

ensures that manufacturers

can cater to various market

segments, from luxury products

to more budget-friendly options,

offering consumers ample choice

in terms of comfort, design, and

materials.


93

File

2. Focus on Quality and

Innovation

Turkish mattress manufacturers

are committed to producing highquality

products that combine

comfort with durability. The

industry has made significant

strides in adopting advanced

technologies, such as:

- Smart mattresses with

integrated sensors for health and

sleep monitoring

- Eco-friendly materials and

sustainable production practices

- Advanced spring systems

and foam technologies to

enhance comfort and support

Manufacturers continually invest

in research and development

to ensure that their products

meet the evolving demands of

modern consumers. This focus

on innovation has contributed to

the industry’s competitiveness on

the global stage.

3. Skilled Workforce

The Turkish mattress industry

benefits from a skilled and welltrained

workforce. The country’s

strong textile tradition, combined

with a growing emphasis on

specialized training in mattress

production, has ensured that

manufacturers can maintain

high production standards. The

industry’s ability to innovate

and adapt is also driven by the

expertise of Turkish designers

and engineers, who contribute to

developing products that meet

international standards.

4. Sustainability in Mattress

Production

Sustainability is becoming

a priority within the Turkish


sector, with many companies

adopting eco-friendly production

methods. This includes the

use of recyclable materials,


non-toxic foams, and energyefficient

manufacturing processes.

The industry’s shift towards

sustainability aligns with global

trends, as consumers increasingly

seek environmentally responsible

products.

Exporting to the World

Türkiye is one of the leading

exporters of mattresses, with a

well-established presence in key

international markets. The country

exports mattresses to a variety

of regions, including Europe, the

Middle East, North America, and


95

File

Asia. Its strategic location and

robust export infrastructure,

including a strong logistics

network, make it a key player in

global mattress trade.

Some of the reasons behind

Türkiye’s success in mattress

exports include:

- Competitive pricing: Turkish

manufacturers are able to

offer high-quality products at

competitive prices, making them

attractive to international buyers.

- Strong relationships with

international distributors: Türkiye

has established strong ties with

retailers and distributors around

the world, ensuring steady

demand for its products.

- Adherence to international

standards: Many Turkish

mattress manufacturers have

earned certifications such as ISO

and Oeko-Tex, ensuring that their

products meet global quality and

safety standards.

Challenges and Opportunities

While the Turkish mattress

manufacturing industry continues

to grow, it also faces challenges,

such as rising raw material costs,

increased competition from other

mattress-producing countries,

and fluctuating demand due

to economic factors. However,

these challenges also present

opportunities for innovation and

differentiation.

For example, Turkish

manufacturers are increasingly

focusing on customization and

personalized solutions to cater to

the growing demand for unique,

high-quality products. By offering

tailored mattresses for specific

needs, such as orthopedic

mattresses, adjustable bases,


Q U I L T I N G / A N T I B A C T E R I A L / C O C O O N S

P O L Y C O T T O N / P O L Y P O L Y / H I G H

T E N A C I T Y / C F P O L Y E S T E R / B O N D E D

N Y L O N / E L A S T I C T H R E A D / P A R A A R A M I D

Factory: Nurettin Sözen Cd. Bakır Sk. No:4 Hadımköy / Arnavutköy / İstanbul / TURKEY P: +90 212 771 2279

Warehouse: Pirinççi Mh. Pirinççi Köy Yolu Sk. No:35 Habibler / Sultangazi / İstanbul / TURKEY P: +90 212 771 3070

info@ner.com.tr | www.ner.com.tr

File

and customizable firmness

options, Turkish manufacturers

can stand out in the competitive

global market.

Looking Ahead: The Future of

the Turkish Mattress Industry

The future of the Turkish mattress

manufacturing industry looks

promising, with continued

expansion into international

markets and an increasing focus

on technological innovation and

sustainability. As consumers

around the world continue

to prioritize sleep quality and

comfort, the demand for

high-quality mattresses is

expected to grow, presenting

new opportunities for Turkish

manufacturers.

Furthermore, with a younger

generation becoming more aware

of sleep health and wellness,

there is potential for the industry

to tap into new consumer

segments, including those

looking for smart mattresses and

eco-conscious products.


Profile

Nova Sünger blends deep-rooted

tradition with future-driven

innovation

Combining hands-on manufacturing know-how with green and

game-changing solutions, Nova Sünger is gearing up to take the

spotlight at Interzum 2025.

Founded in the 1950s with

Aydın Wool, Aydın Group has

today evolved into a wellestablished

industrial power

operating in a wide array of sectors—

from textiles to foam, from steel wire

production to digital automation.

One of the group’s key players in

the mattress sector, Nova Sünger ve

Yatak A.Ș., is represented by Feridun

Tosun, Sales & Marketing Manager for

Domestic and International Markets.

Ahead of Interzum Cologne 2025,

Tosun shares the company’s vision

focused on sustainability, export

goals, digitalization, and upcoming

product launches with Sleep Tech

readers.

FROM A CORPORATE HERITAGE

TO A GLOBAL BRAND JOURNEY

Could you share with us the

foundation story of Nova Sünger

ve Yatak A.Ș. and the major

milestones you encountered

along the way?

“Aydın Group was founded in 1950

with the establishment of Aydın Wool.

Over the years, this success story has

grown, diversified, and expanded into

many sectors—evolving into a journey

centered around quality, innovation,

and sustainability.

1950–2000: The years when

foundations were laid and growth

began

1950 – Aydın Wool was founded.

1975 – Elif Tekstil began upholstery

fabric production.

Feridun Tosun, Sales & Marketing Manager for

Domestic and International Markets

1979 – Aydın Tekstil started producing

velvet upholstery fabric and prayer

rugs.

1985 – Aypa Kumaș Da%ıtım AS was

established.

1988 – Investment was made into

acrylic yarn production facilities.

1989 – Satin woven fabric production

began.

1990 – Production

started in

accordance

with Turkish

Standards

Institute

(TSE)

regulations.

2000 – Polypropylene (PP) yarn

production was commissioned.

2001–2015: Globalization, innovation,

and diversification

2001 – Aydın Tekstil became the

largest upholstery fabric producer in

Europe.

2002 – Mattress ticking fabric

production began.

2005 – Aydın Endüstri was

established.

2006 – Foam and steel production

began under Nova Foam and Steel.

2006 – Maytrans Logistics was

founded to centralize the group’s

internal logistics operations.

2007 – Velvet production capacity

was increased.

2008 – Nova began producing

siliconized fiber.

2013 – Aydın Tekstil started knitted

fabric production in Kayseri Plant

2013 – Nova Foam began producing

viscoelastic pillows.

2015 – Aydın Tekstil’s Sakarya Factory

became operational.

These investments in

various business lines

reflect Aydın Group’s

transformation from a

textile giant into an

innovative industrial

powerhouse.

Every investment,

each new

facility, and

every production


line embodies the group’s vision,

its craftsmanship quality, and its

approach to sustainable growth.”

STEADY GROWTH, TRUSTED

REPUTATION

How would you assess

your company’s position

in the industry since its

establishment?

“Since our establishment, I can say

that we have achieved steady growth

and secured a strong position in the

industry. We have progressed by

prioritizing customer satisfaction and

quality in line with our initial objectives.

This approach has helped us build a

loyal customer portfolio and strong

business partnerships.

We have a structure that closely

follows industry dynamics and

can quickly adapt to innovations,

which increases our competitive

strength. Naturally, as in any growth

journey, we have also encountered

challenges; however, we turned these

into opportunities for learning and

development, which has brought us to

where we are today.

At this point, being recognized as

a reliable, innovative, and solutionoriented

company in the industry

makes us proud and increases our

motivation for the future.”

What products do you plan to

showcase to visitors during your

participation in Interzum 2025,

which will be held in Cologne

from May 20–23, 2025?

“We are very excited to be

participating in Interzum 2025 in

Cologne from May 20–23, 2025. This

important international platform will

offer us the opportunity to present our

innovative product portfolio to industry

professionals.

We invite all visitors to our Interzum

2025 stand, where we will

demonstrate the balance we have

established between sustainability,

functionality, and aesthetics. We

welcome everyone who wants to

witness our company’s vision and the

value it brings to the industry.”

ECO-FRIENDLY APPROACH IN

LINE WITH THE FAIR THEME

In line with the main theme

of the fair, ‘Rethinking

Resources: Circular and

Biobased Solutions,’ what kind

of approach do you plan to

take regarding sustainability


production?

“In line with Interzum 2025’s main

theme, ‘Rethinking Resources: Circular

and Biobased Solutions,’ we aim to

highlight our sustainability vision. We

will share the concrete steps we’ve

taken in our production processes

SleepTech • May - June 101

Events

regarding environmentally friendly

materials and energy efficiency with

visitors to the fair.

By introducing our new product

lines produced with recyclable raw

materials, we aim to emphasize our

contribution to the circular economy

mindset. In addition, our production

technologies that optimize waste

management processes and aim to

reduce our carbon footprint will also be

among the highlights of the fair.”

NEW PRODUCTS SET TO DEBUT

Do you plan to present

any product launches or


Interzum 2025?

“Yes, for us, Interzum 2025 is not just

a meeting point but also a special

platform where we will introduce our

innovations that will shape the industry.

During the fair, we plan to launch

a new product range that we have

been working on for a long time and

developed with the support of our R&D

team. This new range offers functional

solutions that address user needs.

At Interzum 2025, our visitors will

not only experience our

products, but also the

innovation process behind

them, our material choices,

and our technological

approach.”

What are your

strategic goals for

the second half of

2025? Are there any

planned innovations in

production capacity,

export markets, or

product development?

“In line with our strategic

goals for the second half

of 2025, we plan to both

increase our production

capacity and strengthen

our presence in global

markets. In this context, we

aim to invest in automation

systems that will enhance

efficiency in our existing production

facilities and to further expand

sustainable production models.

On the export side, while we aim to

strengthen our presence primarily

in the European market,

we are also continuing

efforts to establish new

partnerships in North

America and Asia. Through

international fairs and B2B

meetings, we intend to

increase brand awareness

in these markets.

Overall, in the second

half of 2025, our goal

is to further solidify our

position as an innovative,

eco-friendly, and globally

competitive brand.”

Can you share

information about

the projects or

investments you plan

to implement in 2025

and beyond regarding

sustainability and

environmentally

friendly production?

“Sustainability is one of

the cornerstones of our

company’s long-term growth strategy.

For 2025 and beyond, we aim to

further advance our commitment

in this field by implementing major

projects for eco-friendly production

processes.

At our Aydın Tekstil factory in Kayseri—

one of the leading producers of

mattress fabric—we are investing in a

30 MW solar power plant to harness

the power of renewable energy. Our

solar panels generate clean electricity,

reduce our reliance on fossil fuels, and

minimize greenhouse gas emissions.

This initiative significantly helps reduce

our carbon footprint and contributes to

a more sustainable energy future.

Our first priority will be investments

that increase energy efficiency in our

production facilities. On the materials

side, we are increasing our demand for

recycled raw materials. For the post-

2025 period, we aim to significantly

increase the share of products in

our portfolio made from low-carbon,

biodegradable, or reusable materials.

Our vision for 2025 and beyond is to

be a brand that serves as a model in

the industry by being environmentally

conscious, using resources efficiently,

and embracing the mission of leaving

behind a livable world for future

generations.”


How do you plan to improve



automation?

“Digitalization and automation are

among the strategic areas we have

placed at the center of our production

processes. In line with our ‘Smart

Factory’ vision, we plan to restructure

our production lines with advanced

automation systems starting in 2025.

Aligned with Industry 4.0 principles,

we aim to integrate sensor-based data

collection systems into our production

lines, enabling real-time production

monitoring and process analysis.

This will help us achieve gains in

productivity, energy savings, and

predictive maintenance.

We also prioritize implementing digital

twin and AI-supported production

planning systems to standardize

product quality and optimize

production time.

We are supporting all these digital

transformation steps with training

programs aimed at enhancing

the digital competencies of our

employees. Our goal is not just to

digitize our machines but to align our

entire production ecosystem with the

digital age.”

Can you tell us about your


companies in the mattress

industry? What impact do these

partnerships have on product


satisfaction?

“Our collaborations with domestic

and international companies in the

mattress industry enrich our product

development processes and help

us offer solutions that increase

customer satisfaction. We view these

partnerships not only as commercial

engagements but also as strategic

opportunities for sharing knowledge,

experience, and technology.

Thanks to joint R&D and designfocused

projects, we combine different

areas of expertise to deliver faster

and more innovative solutions that

meet user needs. Especially in areas

like ergonomics, comfort, and the

use of eco-friendly materials, our joint

products receive high praise from our

customers.

Moreover, through partnerships

focused on supply chain optimization

and the integration of logistics

processes, we achieve cost

advantages and high performance in

delivery operations.

The common goal of these

collaborations is to provide customers

with not just a product but a longterm

satisfaction experience. With

this in mind, we prioritize transparent

communication and trust-based

relationships in the industry, and we

value synergistic partnerships that

support sustainable success.”

DESIGNING TOMORROW

TOGETHER

Finally, is there a particular

topic you believe is important

for the future of the sector, or a

message you’d like to share with

the industry, your partners, or

your customers?

“In recent years, the bedding and

sleep industry has shifted from being

product-oriented to offering solutions

that directly affect quality of life. We are

proud to be part of this transformation.

The future of the sector is evolving

into a structure where innovation is

blended with sustainability and user

experience is central. At this point,

we believe that companies should not

only be producers but also solution

partners and brands that enhance

quality of life.

Our biggest message to our partners

and customers is this: We want

to design not only today but also

tomorrow, together. With our approach

based on mutual trust, transparency,

and creating shared value, we will

continue to make a difference in

our sector and build long-term

relationships.

On this occasion, we thank all our

stakeholders who grow, develop, and

transform with us, and we hope to

work together toward a healthier, more

comfortable, and more sustainable

future.”


Profile

Durak Tekstil is weaving the

future of the sleep industry

Known for its thread solutions that tick all the boxes in

efficiency, functionality, and sustainability, Durak Tekstil is

gearing up to strengthen its partnerships in the mattress and

quilting industry with cutting-edge innovations to be unveiled

at Interzum 2025.

Durak Tekstil, one of the

leading manufacturers

of industrial sewing and

embroidery threads, will present

innovative solutions for the global

furniture and interior decoration

industry at Interzum 2025 in Hall

10.1, Booth No A024 B025 to

be held in Cologne, Germany, on

May 20-23. The company focuses

on strengthening presence in

target markets, reaching potential

new markets and establishing

new partnerships thanks to its

technological, sustainable and

efficient threads that appeal to

several different application areas.

Yi%it Durak, Vice Chairman of the

Board of Directors at Durak Tekstil

stated that they continue their

export-oriented growth strategy

with strong steps, underlying

that the Interzum is a significant

event in its field worldwide.

“We follow every edition of the

Interzum closely as it is a strong

platform where the global industry

comes together and we have

been participating for many years

without a break,” Durak said and

continued: “Our primary goal

in the context of the event is to

increase our brand awareness

and sales in the European market

and to introduce our products

strongly with their functional

features. Strengthening our

relations with the industry and

our stakeholders constitutes our

Yi%it Durak, Vice Chairman of the Board of Directors at Durak Tekstil

fundamental point in the process

of becoming a global brand.”

Reminding that they provide

services to various industries

from automotive to apparel,

embroidery to outdoor products,

Durak underlined that the mattress

industry has a 25% share in their

total business volume. “In terms

of sewing and embroidery, the

mattress, quilting and furniture

industries are markets where we

are very strong. Our sustainable,

technical and efficient threads

have become the products

preferred by manufacturers in this

segment and we continue to reach

new markets. In the upcoming

period, the mattress industry will

continue to be one of our priority

segments. We are closely following

the transformations in this

segment and focusing on offering

the innovative threads they need.

The Interzum will be very useful for

us in terms of seeing new trends

in the industry in this context,” he

relayed.

EXPORT MARKETS RESPOND

FASTER TO R&D PRODUCTS

Yi%it Durak stated that they have

R&D and Design Departments

established at the company

headquarters and that continuous

innovative studies are carried

out there. Stating that they

work in cooperation with the

public, universities and industry

stakeholders in the product

development process, he

explained that these products

are offered to the global market


by obtaining the necessary

internationally valid certificates

and documents. Durak stated:

“The threads we have developed

in recent years are designed

not only for the Turkish textile

industry but also based on the

global market. These innovative

products are being accepted and

demanded more quickly, especially

in markets that demand advanced

and technical solutions. For

example, the US and European

mattress industries have great

potential in terms of our flameresistant

aramid threads. Similarly,

we are receiving very positive

feedback from advanced mattress

industries for our Bug Safe thread,

which prevents the survival and

reproduction of insects that feed

on skin residues and blood in

mattresses. We will bring a new

breath to the industry with our

new products that appeal to the

mattress industry at the Interzum

2025”.

Durak stated that they want to

establish potential collaborations

with manufacturers from all over

the world, especially Europe,

at Interzum 2025, and noted

that they will achieve strategic

investments and growth in target

markets with the power of being

included in the Turquality Program.

“By opening our Austria and

Poland offices for the European

market, we strengthened our hand

in terms of logistics in continental

Europe,” he indicated and also

mentioned that a similar process

is being experienced for the USA.

Drawing attention to the fact that

the USA is actually a continentsized

market, he noted that the

logistics company they established

here will achieve successful results

by serving a very wide area in the

long term. He also emphasized

that they have set targets for the

African and Asian markets and

that they are excited to meet with

visitors from these regions at the

Interzum.

DURAK TEKSTIL WILL BECOME

A WELL-KNOWN BRAND

IN TECHNOLOGY, ART AND

SUSTAINABILITY

Drawing attention to the

acceleration of market studies

for brand awareness, Yi%it Durak

shared that participating in

Interzum 2025 with innovative

products will contribute to this

point. He said that Durak Tekstil

has become a preferred partner

for manufacturers with sustainable

and efficiency-oriented threads as

well as technical and functional

solutions, emphasizing that

they have a strong portfolio for

design and art works. Stating

that they aim to meet not only

manufacturers but also universities,

laboratories and sectoral media at

the event, he announced that they

are working to participate in the

Interzum innovation awards in the

upcoming period.

Yi%it Durak defined the difference

between them and other

manufacturers in the industry as

‘going beyond expectations’ and

added that they stand out in terms

of innovation, service, speed of

problem solving, sustainability, the

company’s corporate culture and

brand perception.


Profile

Weaving the future of technical

textiles with innovative solutions:

Milkay Teknik Tekstil

Focused on sustainability, digitalization, and global market

expansion, Milkay Teknik Tekstil is preparing to stand out at

Interzum 2025 and shared its visionary outlook with Sleep Tech.

Founded in 1995 in Kayseri,

Milkay Teknik Tekstil is a leading

technical textile manufacturer

that develops high-performance felt,

interlining, and nonwoven products

for various industries, especially for

the bedding and furniture sectors.

With its customer-centric approach,

eco-friendly production principles, and

commitment to continuous innovation,

Milkay has built a strong presence

not only in Türkiye but also across

European markets.

Launched 30 years ago with the motto

“Customer is abundance”, Milkay

Teknik Tekstil has become a standout

name in the technical textile industry

with its innovation and environmentally

friendly production philosophy.

We spoke with General Manager

Abdullah Nursaçan to explore the

company’s vision for Interzum 2025, its

forward-looking investments in digital

transformation, people-focused HR

strategies, and long-term sustainability

roadmap.

A SUCCESS STORY SHAPED BY

VALUES

What are Milkay Teknik Tekstil’s

founding philosophy and the

corporate values it has shaped

over the years? How do these

values reflect in your daily

operations?

“Milkay Teknik Tekstil was established

in 1995 with the motto ‘Customer

is abundance.’ Our founders had a

clear vision: not only to meet today’s

needs in the technical textile sector,

Abdullah Nursaçan - General Manager

but also to foresee future expectations

and offer innovative and value-added

solutions.”

What kind of human resources

policy do you implement to

strengthen team spirit and

employee loyalty?

“At Milkay Teknik Tekstil, we believe

that the foundation of our success

lies in a talented and motivated

team. That’s why we implement a

comprehensive human resources

policy that continuously strengthens

team spirit and employee engagement.

This policy aims to ensure that our

employees feel valued, contribute

to their personal development, and

actively participate in our company’s

success.”

A STRONG SHOWCASE IN

COLOGNE

As you prepare for Interzum

2025 in Cologne, scheduled for

May 20–23, what key products

and innovations are you

planning to showcase to your

visitors?

“We are excited to showcase our

latest innovations and extensive

product portfolio in technical textiles

at Interzum 2025. As we welcome

visitors to our stand, we plan to

highlight the following product groups

and newly developed solutions: Our

polyester felt designed for pocket

spring mattresses, our Milform Natural

Felt, our cotton-based products, and

Crib 5 FR certified solutions that meet

the expectations of European and UK

markets.”


theme of ‘Rethinking

Resources: Circular and

Biobased Solutions,’ what

kind of approach do you plan

to demonstrate regarding


production?

“We see the theme of Interzum 2025,

‘Rethinking Resources: Circular and

Biobased Solutions,’ as a reflection of

our long-standing sustainability and


eco-friendly production philosophy.

Reconsidering resources and adopting

circular economy principles form the

foundation of our responsibility to

future generations and the sustainable

growth of our industry. During the fair,

we plan to highlight our commitment

to this theme and the practices we

have implemented.”

Do you plan to launch

new products or present


Interzum 2025?

“Yes, we see Interzum 2025 as an

important platform to present our new

product launches and technological

innovations to the industry. Visitors

to our stand will have the opportunity

to see both enhanced versions of

our existing successful products and

brand-new, breakthrough technical

textile solutions.”

NEW STRATEGIES AND

INVESTMENTS FOR THE FUTURE


for the second half of 2025? Do

you have planned innovations

in terms of production capacity,


development?

“Our strategic goals for the second

half of 2025 are clear and focused

on growth. We are concentrating

on increasing production capacity,

expanding our export markets, and

implementing major innovations

in product

development.”

What about the

sustainability

projects or

investments you

plan to implement

in 2025 and

beyond?

“Of course.

Sustainability

and eco-friendly

production lie at the

heart of our longterm

strategies. For

2025 and beyond,

we are planning

major projects and

investments to

further reinforce our commitment in

this field.”

How do you plan to improve your

production processes in terms of

digitalization and automation?

“Digitalization and automation are

among our strategic priorities to

make our production processes more

efficient, flexible, and sustainable. In

2025 and beyond, we plan to take

significant steps in these areas. We

have conducted a detailed analysis

to identify which stages of our current

production processes can benefit from

digitalization and automation. Our

goal is to automate repetitive tasks,

enhance data collection and analysis,

streamline production tracking,

and increase overall efficiency.”

A VISION GROWING WITH

PARTNERSHIPS

Could you share insights

into your collaborations

with other companies in

the bedding industry? How

have these partnerships

influenced your approach

to product innovation

and enhanced customer

satisfaction?

“Certainly. Our collaborations

within the bedding industry have

significantly enriched our product

development processes and improved

customer satisfaction. At Milkay Teknik

Tekstil, we engage in various levels

of cooperation with other companies

in the bedding sector. These

collaborations often result in product

and process improvements and help

us gain more insight into markets and

customers.”

As a closing note, what do you

believe is a critical theme that

the industry should focus on

going forward? And do you

have a message for your fellow

industry professionals, partners,

or customers?

“Yes, there are several important

topics that I believe are vital for the

future of the industry, and I have a

message I would like to share with all

stakeholders in our field.

The theme of Interzum 2025 is of

critical importance for the future

of technical textiles, particularly in

the bedding industry. In a world

where resources are limited and

environmental awareness is growing,

we must embrace sustainable

production practices, move toward

bio-based and recycled materials,

and focus on waste management

and product life cycles. This is not

merely a trend but a necessity for

long-term success and a fundamental

responsibility we bear toward the

environment.”


Profile

Foaming with innovation:

Mitsan takes sustainability

center stage at Interzum 2025

Built on high-resilience technology, green manufacturing, and

smart quality control, Mitsan Sünger is gearing up to steal the

spotlight at Interzum.

Specializing in foam production

since 1990, Mitsan Sünger is

one of the leading suppliers

of flexible polyurethane foam

solutions for the bedding and

furniture industries. Operating from

its modern production facilities

in Kayseri, the company stands

out with its commitment to R&D,

sustainability-focused approach, and

strong presence in global markets.

In this exclusive interview with CEO

Mustafa Çetinbulut, we covered a

wide range of topics from production

technologies and Interzum 2025

preparations to industry partnerships

and future vision.

ADVANCED TECHNOLOGIES,

SUPERIOR QUALITY

What kind of technologies

do you incorporate into your

manufacturing process, and

in what ways do they enhance

product consistency and quality?

“At Mitsan Sünger, we use integrated

systems with advanced technologies

at every stage of production. Our

automation-supported production

lines allow us to achieve highly

precise cutting and a homogenous

foam structure. This technological

infrastructure not only enhances

the durability and comfort of our

products but also contributes to

our sustainability goals. Quality is

not a coincidence, but the result of

systematic work and being deeply

intertwined with technology.”

How do you evaluate customer

demands and market trends

in your product development

processes?

“In our product development

processes, we act with a mindset that

not only listens to the customer but

also anticipates their next need. Our

R&D and marketing teams closely

follow international trends and blend

them with local demands. What sets

us apart is our vision to produce

solutions not just for today’s needs,

but for tomorrow’s as well.”

STRONG PRESENCE AT

INTERZUM 2025

What innovations are you bringing to

the spotlight at Interzum 2025?

“For us, Interzum 2025 is not just a fair

but a platform to present our vision to

the world. We will showcase our newgeneration

foam solutions that bring

together ergonomics, sustainability,

and innovation. Breathability, shape

retention, and eco-friendly raw

materials will be the key highlights of

our products.”

“WE DON’T JUST PRODUCE—

WE CONTRIBUTE TO THE WORLD”

How are you planning to walk the

talk when it comes to “Rethinking

Resources” at Interzum 2025

“Sustainability is not a choice for

us; it is a responsibility. We adapt

circular economy principles into our

production processes and develop

environmentally friendly products

using raw materials obtained from the

recycling of end-of-life mattresses.

In this context, we will exhibit the


mattresses we’ve produced for the

United Nations at Interzum 2025,

along with other innovative solutions

in this field, to share an inspiring vision

with the industry.”

NEXT-GEN FOAMS TO DEBUT AT

INTERZUM

Do you plan to launch

new products or introduce


Interzum 2025?

“Yes, we will launch several new

products at the fair. Our new foam

formulations offering high elasticity

and long-lasting performance are

expected to attract strong interest

from visitors. We will also unveil our

next-generation measurement and

quality control technologies integrated

into our production processes for the

first time.”

What strategic targets have you

set for the second half of 2025?

“In the second half of 2025, we plan

to accelerate our export-oriented

growth strategy. We aim to establish

new partnerships in the European

and Middle Eastern markets, expand

our production capacity, and diversify

our product range. With a strategy

focused on quality, sustainability, and

digitalization, we aim to become a

stronger global player.”

What projects do you plan to carry

out regarding sustainability in

2025 and beyond?

“Our main goals include reducing our

carbon footprint, improving our waste

management system, and increasing

our use of renewable energy. With

our solar energy project set to be

implemented in 2025, we plan to meet

a significant portion of our annual

energy needs from clean sources. We

are also taking significant steps toward

the use of recyclable packaging

materials.”

How do you plan to develop your

production processes in terms of

digitalization and automation?

“Digitalization is one of the most

critical factors enhancing our

competitiveness. In 2025, we plan to

transition to AI-supported production

planning systems to further increase

efficiency and traceability. Additionally,

with automatic quality control systems,

we aim to maximize defect-free

production rates.”

What about your collaborations


mattress industry?

“We see collaborations not just as

commercial relationships but also

as tools for industry-wide progress.

The projects we’ve carried out with

mattress manufacturers allow us to

test foam performance directly and

improve it based on real customer

experience. This takes us further in

terms of both technical and emotional

quality.”

“LET’S JOIN HANDS FOR A

GREENER, MORE COMFORTABLE

WORLD”

Lastly, is there a message you

would like to share with the

industry, your business partners,

or your customers?

“The mattress and furniture industry

is a field that directly touches

human life, offering both comfort

and health. The future of this sector

lies in collaboration, innovation,

and environmentally responsible

approaches. As Mitsan Sünger, we are

ready to lead that future. Together, we

work toward a more sustainable and

more comfortable world.”

Profile

Bella Springs is redefining spring

technology for tomorrow’s world

By putting quality, sustainability, and innovation front and

center, Bella Springs is gearing up to make waves on the global

stage with its eco-friendly next-generation spring technologies

at Interzum 2025.

With a strong commitment to

environmental responsibility

and advanced engineering

solutions, Bella Springs is not only

cementing its position in the industry,

but also setting the stage for longterm,

sustainable growth across global

markets. In our interview with Özkan

Kayıran, Chairman of the Board,

we explore the company’s founding

principles, its drive for innovation in

manufacturing, and the bold ambitions

it brings to Interzum 2025.


the founding of Bella Springs?

What core values guided your

company when entering the

sector?

“Bella Springs was founded with

a vision centered on quality,

innovation, and sustainability. Our

journey began by combining years of

manufacturing experience with nextgeneration

spring systems. Today,

Bella Springs stands out as a brand

that offers high-performance spring

solutions manufactured with modern

technologies, while maintaining a

strong commitment to environmental

responsibility and innovation.

Reliability, durability, and quality are the

cornerstones of our brand.”

BLENDING AUTOMATION WITH

PRECISION AND QUALITY

What is your approach to quality

control in production, and

how do you ensure customer

satisfaction?

“At Bella Springs, we use fully

automated production technologies

developed specifically for the bedding

and furniture sectors. With highprecision

coiling machines, robotic

assembly systems, and specialized

heat treatment processes, we aim to

optimize both durability and comfort.

Throughout every stage of production,

we employ advanced testing

equipment and digital measurement

systems to ensure superior quality.

Guided by our ‘quality first’ principle,

we dispatch each product only after it

has passed international compliance

testing. Our goal is to bring together

speed, flexibility, and top-tier quality to

exceed our customers’ expectations.”

Do you have any new

sustainability-focused projects

or investments planned for 2025

and beyond?

“At Bella Springs, we view

sustainability not just as a goal, but as

a fundamental part of how we operate.

At every stage of production, we adopt

an eco-conscious approach. We

use recyclable textile-based fabrics,

eco-friendly adhesives, and durable

steel wires with a low carbon footprint.

Sustainability is not just a standard for

us; it is the foundation of our design

and manufacturing philosophy.


Our goal for 2025 and beyond is to

develop a new generation of spring

systems produced entirely from

eco-friendly materials and to increase

the share of renewable energy in our

manufacturing processes. At the

same time, we aim to lead the industry

through sustainable innovation projects

that make a meaningful contribution to

the environment.”

NEXT-GENERATION ENGINEERING

IN THE SPOTLIGHT AT INTERZUM

Which product groups do you

plan to highlight at Interzum

2025?

“At Bella Springs, we will showcase

the product groups developed with

our next-generation design and

engineering approach.

In particular, we aim to stand out with

our S Line & pocket spring systems,

honeycomb-configured spring

solutions, edge support-enhanced

double spring technology, micro

pocket spring series, high-capacity

Hercules carcass systems, and

durable bonnell carcass products.

Each of our product groups has been

developed around the principles of

comfort, durability, and sustainability,

offering innovative solutions tailored to

different market segments.

Interzum 2025 is a strategic milestone

for Bella Springs —an opportunity to

expand globally, explore new export

markets, and establish strong business

partnerships.

At the fair, we aim to strengthen our

brand on an international scale by

presenting our innovative products and

sustainable manufacturing vision to the

global marketplace.”

A STRATEGIC GROWTH PLAN

SPANNING CONTINENTS

What are your top business

priorities for the second half of

2025? Are you planning any new

steps in terms of production

capacity or market expansion?

“In the second half of 2025, our goal

at Bella Springs is to strengthen our

presence in global markets while

expanding our production capabilities

in line with new-generation demands.

Through planned investments, we aim

to boost our capacity and offer faster,

more flexible solutions in custom

spring systems.

As part of our market diversification

strategy, we are working to secure

new distributorship agreements in

North America and establish projectbased

collaborations in Europe.

At the same time, we are conducting

field analyses and developing market

entry strategies to form partnerships

with potential stakeholders in South

America and the Middle East.

With our innovative products and

environmentally responsible production

approach, we are steadily realizing our

vision of sustainable growth across

continents.”

Any final message you’d like to

share with the industry and your

business partners?

“At Bella Springs, we continue to grow

based on the values of trust, speed,

quality, and innovation.

To our business partners and all

industry stakeholders, we promise

to remain a reliable solution partner

in building a more sustainable,

innovative, and stronger future

together.

Let’s shape the change together and

set tomorrow’s standards today.”


Profile

Doqu Home: Blazing a trail in

innovative home textiles and


New season trends, digitalization, and

raising the bar in global markets

Doqu Home is one of the

leading brands in the

home textile industry in

Türkiye and in the international

market. With its wide dealer

network, more than 3,000

product types and innovative

designs, it aims to offer quality,

comfortable and innovative

solutions to consumers.

The brand aims to maximize

customer satisfaction with

products that combine aesthetics

and functionality.

In our recent interview, Ahmet

Karmaç, Marketing Director

at Doqu Home, shed light on

the brand’s forward-thinking


strategies, extensive product

portfolio, and ambitious future

goals. Get the inside scoop on all

the details below!

“QUALITY, COMFORTABLE AND

INNOVATIVE”

How do you define Doqu Home’s

position in the sector? What is

your brand’s basic vision and

mission in home textiles?

“Doqu Home is positioned as

one of the leading brands in the

home textile sector in Türkiye

and in the international market.

We offer quality, comfortable

and innovative solutions to

consumers with a wide dealer

network and more than 3,000

product range.

Our vision is to make a difference

in the sector with products

that combine aesthetics and

functionality, prioritizing customer

satisfaction in home textiles.

Our mission is to improve

the quality of life of users by

developing innovative and highquality

home textile products


with a sustainable production

approach.”

Which categories are at the

forefront of your product

portfolio? In addition to your

bedroom, bathroom and baby

group textile products, are there

any new product groups you

plan to add?

“In our current product portfolio,

basic categories such as

bedroom textiles (quilts, pillows,

duvet covers, duvet cover sets,

alez), bathroom group (towels,

bathrobes) and baby textiles

are at the forefront. We also

have special designs for living

spaces such as floor lamps and

decorative pillows.

In the coming period, we plan

to add new product categories

such as kitchen textiles, curtain

group and functional home

appliances to our portfolio in

line with the increasing needs

of consumers. We also aim

to expand our product range

by entering the field of small

household appliances such as

vacuum cleaners, irons and

coffee makers.”

QUALITY PRODUCTS AT AN

ATTRACTIVE PRICE

What are the current campaigns

and special offers you offer to

your customers? How do these

campaigns affect your customer

feedback and sales?

“We have organized various

campaigns for our consumers

to access quality products at

attractive prices, and despite the

increasing costs, we have spent

two periods without raises. In

addition, as Doqu Home, we offer

special discounts, end-of-season

deals and loyalty programs to

customers.

Our campaigns receive positive

feedback from our customers

and directly increase our

sales performance. Especially

discounts and gift promotions

strengthen customer loyalty and

increase repeat shopping rates.”

Which design trends and color

palettes are at the forefront of

your new season products? What

are your sources of inspiration

when creating these collections?

“In the new season, soft pastel

tones and earth colors that

emphasize naturalness and

simplicity are popular. We offer

collections that adapt to modern

living spaces with minimalist

designs and functional details.

Our sources of inspiration include

patterns inspired by nature,

Scandinavian design lines and

innovative approaches that

take into account customer

expectations.”

PERSONALIZED

RECOMMENDATIONS

What kind of shopping

experience do you offer to

your customers through your

e-commerce platform? What is

the share of online sales in your

total sales and what innovations

do you plan in this area in the

future?

“As Doqu Home, we aim

to increase the share of

e-commerce in our total sales

from 2% to 10%. In this direction,

we are strengthening the

integration of online and physical

stores with an omnichannel

strategy.

We offer our customers an easy

and fast shopping experience

through our website and mobile

applications. We continuously

improve the online shopping

experience with innovative

services such as QR code

product information, virtual store

experience and personalized

recommendations.”

SUSTAINABLE PRODUCTION

PROCESSES

What are your company’s

policies on sustainability


production? Can you give

information about the projects

or targets you have realized in

this field?

“As Doqu Home, we attach

great importance to sustainable

production processes. We

develop environmentally friendly

products using recycled materials

and prioritize water saving in

production.

We also aim to reduce our

carbon footprint by investing

in sustainable raw materials


Profile

and energy-efficient production

technologies.”

What changes have you

experienced in your company

culture or operational processes

after joining Anadolu Güçbirliği

Holding? How did this merger

affect your employees and

customers?

“This transition process enabled

Doqu Home to achieve a more

dynamic structure by increasing

its operational strength. By

making improvements in supply

chain management, we have

developed faster and more

efficient logistics solutions.

While offering new career

opportunities and training

programs for our employees, we

started to offer a wider range of

products and innovative services

to our customers.”

E-COMMERCE FOCUSED

INTERNATIONAL SALES

What is your position in

domestic and international

markets? Can you give

information about your export

activities and the new markets

you are targeting?

“As Doqu Home, we have a

strong distribution network in

Türkiye and we operate in more

than 1,700 sales points.

In exports, we have growth

targets in Europe, Gulf countries

and Asian markets. Especially

with our e-commerce-oriented

international sales strategy, we

aim to grow 150% in Europe,

40% in Asia and 200% in the Gulf

countries.”

What should consumers pay

attention to when choosing

home textile products? What are

your recommendations in terms

of quality, design and ease of

use?

“Quality should be one of

the most important criteria

when choosing home textiles.

Consumers should check

whether the materials used are

natural and healthy. For example,

OEKO-TEX certified products

mean safe textile products that

do not contain chemicals.

In design, personal taste and

harmony with the space are

important. In addition, easyto-clean

and long-lasting

products should be preferred.

At Doqu Home, we focus on

providing user-friendly solutions

that are both comfortable and

aesthetically pleasing.”


Sleep Tech May - June 2025

Transform your PDFs into Flipbooks and boost your revenue!

Delete template?

Save as template ?