POST GRADUATE PROSPECTUS PEARL ACADEMY OF FASHION

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POST GRADUATE PROSPECTUS PEARL ACADEMY OF FASHION

POST GRADUATE PROSPECTUS

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PEARL PEARL ACADEMY OF FASHION


2 years PG Diploma Courses in

Fashion Business Streams 2008-10

TITLE ACRONYM LOCATION INTAKE

Fashion FM Delhi 30

Merchandising Chennai 30

Garment GM Delhi 30

Manufacturing

Fashion Retail FR Delhi 30

Jaipur 30

Chennai 30

Fashion Design FDIW Delhi 30

Indian Wear Jaipur 30

Textile Design TDHF Chennai 30

Home Fashion

Fashion Marketing FMG Delhi 30

Our Vision Statement

The Pearl Academy of Fashion’s core

purpose is to provide education and

service for the development of

society. The Academy is committed

to excellence, innovation, customer

satisfaction and development through

self and shared efforts.


Contents

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Message from the Chairman

Message from the Group Director

Business of Fashion

Learning Fashion Business at Pearl

Exciting Career-Driven Journey

Truly Global

Garment Manufacturing

Fashion Merchandising

Fashion Retail

Fashion Design Indian Wear

Textile Design Home Fashion

Fashion Marketing

Education is a Process not a Product

Delhi Jaipur Chennai Facilities

Showcasing Talent to the World

Holistic Self-development

Industry Interaction

Scholarships

Placement

Admission Procedure

Advisory Board

Academic Board

Faculty

Visiting Faculty


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Message from the Chairman

Deepak Seth

The Pearl Academy of Fashion has a clear vision and focus for

developing professionally trained personnel for the fashion industries.

The Academy, indeed, is the only fashion educator in India that trains

manpower for every segment of the fashion industry chain: design,

merchandising, production, textiles, retailing, communication, makeup.

The Academy provides a world-class environment and infrastructural

support for nurturing and grooming bright young people aiming to

be the future leaders in creative and business domains of fashion.

The growing status and reputation of the Academy is manifest in its

links with some of the most reputed institutions in India and around

the world. PAF today has a distinctive presence also in the spheres

of industrial consultancy, research and development, and the

training of working industry professionals.

Along with being a leader in providing professional education, the

Academy also prides itself in its serious commitment towards care

for the environment and social responsibility. The Academy firmly

believes in the equal rights of the individual, and constantly strives

for the personal development and growth of each individual it is

associated with directly or indirectly.

I am confident that, with the highly dedicated and motivated team,

the Academy will continue to be successful in defining new horizons

of excellence, commitment and customer satisfaction.

Our Quality Policy

Pearl Academy of Fashion is committed to provide

professional services associated with education and

training in the fields of design, business and technology

by adhering to international standards, which are

reviewed continuously for improvement to accomplish

consistent customer satisfaction. The Academy operates

as a team of motivated and competent professionals to

achieve these goals.


Message from the Group Director

A.K.G. Nair

The Pearl Academy of Fashion (PAF) was established in 1993 by the

Little People Education Society which is a statutorily registered body.

It has grown from 47 students in its first year to over 1,400 students at

3 campuses in Delhi, Jaipur and Chennai.

In 1995, the Academy entered into collaboration with Nottingham

Trent University (UK), so that the curriculum was internationally

compatible. The collaboration has made great strides and recently

the two institutions celebrated a decade of partnership, aiming to

be at the core of India’s fashion manpower development.

Change is thick in the air, with rising confidence levels of Indian fashion

industry. At Pearl, courses have been recast to adapt to the changes.

It is with a genuine sense of satisfaction and fulfilment that we present

to you our Prospectus for the Academic Year 2008-09. With six courses

at PG level (and six at UG level), the Academy offers a wide range

and variety of courses meeting the aspirations of different individuals.

Today, PAF enjoys a high stature as a prestigious provider of education

and training for the fashion and related sectors, with a number of

alumni in key positions in the industry all over the world. The Academy

takes pride in its high calibre faculty, outstanding track record in

student exchange, and international networking and placement.

We have achieved many milestones primarily through our stringent

adherence and commitment to high academic standards and

quality. As a result, the Academy ranks top-most among private sector

fashion institutions in the country.

We spare no efforts to provide the best possible environment and

guidance to nurture and nourish young and creative minds. As a

mark of our commitment, the Academy has newly instituted MERIT

SCHOLARSHIPS, details of which are given inside.

I hope you will find the Prospectus easy to understand. We are always

there to help you if you need any clarification or additional

information.

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Business of Fashion

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GLOBAL DIMENSIONS

The fashion industry is estimated to account for a worldwide

consumption of the value USD 1,200 billion (Mark Tungate, Fashion

Brands), comprising 66 percent clothing and the rest consisting of

footwear, jewellery, accessories and cosmetics. Developed country

markets like USA, EU, Japan, Canada, Australia, Northern Europe,

Switzerland, New Zealand together make up nearly 80 percent of

this consumption. However, the spotlight is now shifting to

consumption in rest of the countries, where prosperity is on the rise

and is leading to superior growth rates in fashion consumption

compared with that in the established markets.

Owing to the nature of fashion markets, the industry is highly branddriven

as well as acutely segmented. Further, it is extremely

competitive now, with clothing being freely traded. Besides, a major

proportion of goods have a short shelf-life. This has compelled that

the consumption of the developed country markets is necessarily

met by manufacture in and supply from developing countries.

Besides, retailing is a very significant dimension of reaching the

consumer. The functions of merchandising, operations, marketing

and retailing, hence, constitute the frontend parts of a business which

transform the creative output of designers into wares that are

coveted by consumers in all parts of the world.

No matter where the goods are manufactured or retailed, the

industry is highly human-resources intensive and, therefore, relies on

strong management systems and practices, information-technology

driven operations, branding, marketing and communications,

strategic planning, human resources management and, further,

logistical management.


INDIAN FASHION BUSINESS

India is one among the principal suppliers of fashion goods to the world.

Until 2004, India’s potential was restricted owing to quota regulation of

textile and clothing trade. But since 2005, trade is liberalized and India is

on the path to realizing its true potential already, as the exports of 2006-

07 indicate. Moreover, all experts highlight that fashion markets will be

principally dominated by supplies from China and India.

The fashion market in India is itself growing phenomenally, clocking up

annual growth at 20-30 percent. Images Fashion reveals in its recent

yearbook that the clothing fashion and textile accessories market

touched above Rs. 98,000 crores in 2006, having enlarged from Rs 66,000

crores in 2002. Today, nearly 75 percent is estimated to be ready-towear,

of which only 25 percent is branded. Witness the number of foreign

brands, particularly luxury brands, that are making a beeline for the Indian

consumer. This is going to boost, with the Government allowing foreign

retailers to set shop in India.

In foreign markets, India has been recording phenomenal growth rates

in terms of textile and apparel exports. The industry’s confidence level

has so perked up that collectively the Indian textile and apparel industry

expects to reach a turnover of USD 110 billion by 2012, of the export

earnings will be Rs. 50 billion.

Put together, the domestic and foreign markets have generated a push

for fashion industry growth, reflected in a manufacturing and retail boom.

The modern fashion industry channels itself through modern retail formats

to reach the customer. As a result, the last decade has seen the

emergence of mall shopping among Indian consumers, especially in

the metros and big cities. Nearly 600 malls are already planned to

become operational in a few years time; very recently Reliance Industries

has launched USD 0.75 billion project for retail expansion in the country.

The retail industry has, therefore, fantastic growth potential for trained

manpower

THE PEARL INVITATION

The fashion industry is manpower hungry and will remain so for the distant

future. There is mobility, growth, opportunity, returns, prosperity - at start

fashion professionals typically earn more than Rs 2.50 lakhs pa; good

performers cross Rs 3.5 lakhs per annum within a year’s experience. World

over Indians are at the helm of several branded fashion companies. Not

just India, but also the world beckons Indian youth to join the fashion

industry and contribute to its accelerating prosperity. You should, indeed,

be there.

Pearl Academy of Fashion invites you to pick exciting options in fashion

management careers. It commits itself to preparing you for the best fit

with the industry, in line with your aspirations and expectations. It promises

you a learning experience that you will remember for all

your life.

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Learning Fashion Business at Pearl

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EVOLVING WITH THE INDUSTRY

Since inception in 1993, Pearl Academy of Fashion has focused on

fashion business and managerial education in both under-graduate

and post-graduate curricula.

There have been post-graduate courses of varying durations, in

keeping with the Academy’s avowed policy of educational provision

in line with industry needs, focused on merchandising, production,

fashion, retail.

With growth in industry maturity, the duration of studies has

lengthened as well as broadened. This goes to prove that the

Academy is very dynamic in adjusting and adapting to the changing

environment. Little wonder that its well-qualified post-graduates are

lapped up by the industry and the Academy enjoys very high

employability among reputed organizations. Even more interesting

is that a significant proportion of the post-graduate awardees have

launched their own businesses that are thriving successfully.

CURRENTLY AT PEARL

Fashion business management is streamed in six 2-year courses:

Fashion Merchandising

Garment Manufacturing

Fashion Retail

Fashion Design Indian Wear

Fashion Marketing

Textile Design Home Fashion

These courses lead to the Academy’s coveted PG Diploma.

Merchandising prepares you to join apparel and accessories

industries. Manufacturing focuses on garment production. Retail is

directed at the retailing sector. The Fashion Design course

emphasises entrepreneurship and business, along with technology

and design. Fashion Marketing aims to impart comprehensive

managerial skills for marketing, luxury & high – end fashion brands.

Textile design will place students in the home textiles and furnishings

sector.

There are over 300 students enrolled in PG courses at present and

nearly 600 persons have been awarded PG diploma in fashion

management streams since 1993 and are well placed in industry as

professionals in merchandising, production, fashion design and

retailing or as enterprise owners in India or abroad.


WORLD CLASS RESOURCES AND PARTNERS

With such far and wide employability, it is clear that the Academy

employs the best of faculty resources, trained, rich in industry

experience - so vital for professional courses, and fully committed to

continuing research and development. The faculty are groomed in

pedagogy, teaching and assessment to international standards. Our

delivery is supported by state-of-art machinery, equipment and

facilities. The Academy is partnered with some of the best institutions

in the world, as well as with high performers in the industry. There is

extensive use of intranet for academic delivery.

GIVING THE COMPETITIVE EDGE

In today’s competitive environment, professionals and managers need

to have strong entrepreneurial expertise to help them achieve success.

At Pearl students build on existing skills and knowledge to achieve a

substantial level of professionalism. Students enter employment

immediately upon graduation.

NURTURING UNIQUENESS

Our environment is very strongly focused on the individual. When

students join, they begin to work very closely with the faculty and with

their fellow students to develop their creative ideas. Our low student

to teacher ratio enables us to give close personal attention to each

student in class, through interactions, mentoring, project guidance,

and academic/ career counselling.

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Exciting Career-Driven Journey

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Learning at Pearl first starts with self- discovery and continues with

theory, information collection and analysis, project based execution,

finally ending with peer and faculty evaluation.

The Academy focuses on developing:

Clearly defined career goals

Students are encouraged to develop their ideas and share their

vision. The Academy helps to identify strengths and interests and

guides the choice of a career accordingly.

A holistic understanding of industry

The world of fashion is dynamic and fluid. At Pearl, regular curriculum

upgradation in keeping with changing industry trends ensures that

students know and understand the ever changing market trends

and customer needs.

Skills & concepts related to specializations

A multi-faceted development of relevant skills and concepts is

achieved through institutional activities and events like

PORTFOLIO - the annual fashion show

FABRIC FOLIO - the Textiles Trade Fair

SYNTHESIS - a public forum for presenting student dissertation

PEARL UTSAV- the annual extra-curricular festival

SPORTS DAY - an international conference

CONTINUUM - the annual sports event

OPEN WORKS – an exhibition of final works of Communication Design

& Textile Design students

FOUNDATION RECAP – a platform for display of material exploration

& design projects of Foundation Design students

Strength to withstand the stresses of a competitive

environment

Creative innovation and strong conceptual skills develop only in a

stress free environment. Yet stress is a reality of the work place. Stress

management courses are therefore an integral part of the guidance

programme at Pearl.

All curricula are designed to meet local and national needs, but

adopt global standards and practices to achieve learning. In

keeping with industry needs our subject range corresponds to the

process of the creation, production, promotion, marketing and

management of fashion.


Truly Global

The Academy is an institutional member of

HONG KONG RESEARCH INSTITUTE FOR TEXTILES AND APPAREL, H.K.

FICCI – HIGHER EDUCATION NETWORK (HEN), NEW DELHI

The world of fashion education is a global one, with seamless boundaries.

We have strong academic connections internationally. As a result we

are able to synergise our strengths with those of our associates to provide

a truly world class education.

Our principal partners include

Nottingham Trent University (NTU), U.K

One of the top 10 institutions in the world of fashion education, NTU

validates all our B.A. (Honours)courses. NTU has been our closest partner

since 1995.

LDT, Nagold, Germany

This is the only institution in Europe specializing exclusively in retail

education and training. LDT is set up by a consortium of some of the

most prominent retail organisations in the world. Pearl has a regular faculty

& student exchange scheme with LDT.

Hong Kong Polytechnic University (HKPU)

PAF and HKPU have partnered in the development of the portal

www.apparelkey.com, a website that offers comprehensive information

and sourcing solutions for both students and industry.

Amsterdam Fashion Institute (AMFI), Netherlands

Earlier known as the Hogeschool van Amsterdam. AMFI and PAF have

regular student exchange programmes.

International Foundation of Fashion Technology Institutes (IFFTI)

PAF has been a member of this exclusive body since its inception in

1998. IFFTI consists of over 40 highly reputed fashion schools in India and

the world. PAF hosts the IFFTI secretariat on its premises.

Ravensbourne College, London

Partnership involves faculty & students exchange under the United

Kingdom India Education & Research Initiative scheme.

Ryerson University, Toronto, Canada

The partnership involves faculty & students exchange.

Bunka University, Tokyo

The collaborative agreement involves faculty & students exchange,

development of joint cultural initiatives, research etc.

NHL University, Netherlands

Partnership involves faculty exchange, student internship etc.

De mont Fort University, U.K.

Partnership involves faculty exchange, student internship etc.

important associates

Important Associates

London Center for Fashion Studies, (LCFS) UK

Apparel Export Promotion Council (AEPC)

India Trade Promotion Organisation (ITPO)

Fashion Design Council of India (FDCI)

National Retail Federation (NRF), USA

Netherlands Senior Experts (PUM)

German Development Corporation (GTZ)

Export Promotion Council for Handicrafts

(EPCH), New Delhi

Indian Retail School, New Delhi

Opportunities to study abroad

The Academy also encourages a global

exposure for its students through exchange

programmes with leading institutions in the

UK, Netherlands and Germany. Students

graduating from the academy can opt for

study courses abroad for which counselling

and facilitation are provided.

Quality, a priority

The Academy has attained national

and international repute as an industry

oriented, state-of-the-art educator.

It is the first fashion institute in India to

be certified under ISO-9001:2000.

The certification authenticates the

implementation of prevailing global

standards and continuous improvement

mechanisms in the Academy.

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Garment Manufacturing (GM)

Post-Graduate Diploma

duration

Two Years, Aug 2008 to May 2010,

4 Semesters

eligibility

Graduate in any discipline

location

Delhi

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AIM

This course aims to train students in the latest techniques and

technology in the garment manufacturing industry for production

functions.

SCENARIO AHEAD

The significance of production is paramount in today’s fashion world.

Productivity and quality are the two mantras for commercial success

of any project. Production personnel are the keys to achieve this

success. As the customer has become very demanding in terms of

cost, quality and timely deliveries, the need for specialized people

in production is very high in the industry. This course is designed to

build a sound technical knowledge base for the students and

acquaints them with the tools for effective managerial decision

making. From this course the student stands to gain technical prowess

through advanced work study. The education methodology includes

classroom lectures, laboratory assignments and work shop simulation

of situations faced in the garment industry.

GETTING STARTED

The curriculum starts with basic concepts and knowledge in core

technical subjects, business, and allied studies - related to the

business of fashion. The first semester offers basic modules of learning

to provide a foundation. Accordingly, there are modules on

components of basic garments; elements of fashion, fibre/yarn types

and properties that they give to a fabric; a basic understanding of

merchandising functions; key aspects of production, such as cutting,

sewing, finishing and management principles. Verbal, written and

business communication skills of the students are honed throughout

the semester.


BUILDING-UP KNOWLEDGE AND SKILLS

The second semester initiates the build-up of core manufacturing

knowledge and skills such as advanced production systems, latest

machinery and technology, advanced understanding of weaves and

knit, garment washing, cost-control, research methodology. Written and

verbal communication skills are emphasized.

SUMMER PLACEMENT – INTERNSHIP

After the second semester the student undergoes an Internship in the

industry, for which arrangements are made by the Academy. This

exposure generates a rationality and pragmatism and encourages them

to correlate classroom learning with what happens in the industry.

ADVANCED LEARNING

The third semester follows the internship with an analysis of best practices

in the industry in the areas of materials management, production

planning and control, plant lay-out, product analysis and operational

planning, quality assurance, CAD / CAM and human resource

development.

ORIGINAL APPLICATION

In the fourth, which is also the final semester, the student undertakes a

mentored individual project which integrates and applies all learning

from the programme. This project is designed to allow for a holistic

application of learning and the students will need to do a factory set up

project including financials. It gives them an opportunity to undertake

an application that calls them upon to exert knowledge and problemsolving

skills in manufacturing and technology. The best dissertations

receive special awards and such awardees have an opportunity to

present their works to the industry at a public forum.

CAREERS

After this qualification, students are ready to join the domestic and export

garment industries as Production Managers in small operations and as

Asst. Production Managers and Production - in charge in large operations.

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Garment Manufacturing


Fashion Merchandising (FM)

Post-Graduate Diploma

duration

Two Years, Aug 2008 to May 2010,

4 Semesters

eligibility

Graduate in any discipline

location

Delhi, Chennai

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AIM

This course aims to train students comprehensively with concepts,

practical skills and techniques required by professional Fashion

Merchandisers.

SCENARIO AHEAD

In the global fashion industry, merchandising is a specialist function

that involves a high level of planning and systems. Merchandisers

liaise between the market and business end of fashion outside the

organization and the creative and production ends within. They are

involved in business planning & analysis, buyer management, and

order fulfillment. Merchandisers are also required to steer product

development, thereby enhancing competitiveness through the

value addition route. With the tremendous growth of the apparel

industry domestically and overseas, current industry trends clearly

indicate a huge requirement of professionally trained merchandisers.

The Fashion Merchandising course fulfills this need in the Apparel

Industry.

GETTING STARTED

The curriculum starts with basic concepts and knowledge in core

technical subjects, business, and allied studies - related to the

business of fashion. The first semester offers basic modules of learning

to provide a foundation. Accordingly, there are modules on

components of basic garments; elements of fashion, fibre/yarn types

and properties that they give to a fabric; a basic understanding of

merchandising functions; key aspects of production, such as cutting,

sewing, finishing; and management principles. Verbal, written and

business communication skills of the students are honed throughout

the semester and applied across modules.


BUILDING-UP KNOWLEDGE AND SKILLS

The second semester initiates the build-up of core merchandising

knowledge and skills such as assembling of garments from components;

understanding of merchandising systems, advanced understanding of

weaves and knits; garment washing; research methodology; and

principles of accounting and financial management. Communication

skills continue to be emphasized as are subjects such as trims and

accessories used for apparel; human resource development; textile and

apparel testing and standards and quality assurance.

SUMMER PLACEMENT – INTERNSHIP

After the second semester the student undergoes an Internship in the

industry, for which arrangements are made by the Academy. This

exposure generates a rationality and pragmatism and encourages them

to correlate classroom learning with what happens in the industry.

ADVANCED LEARNING

The third semester follows the internship with an analysis of best practices

in the industry in the areas of international marketing and trade;

advanced merchandising applications; supply chain management and

management information systems (MIS).

ORIGINAL APPLICATION

In the fourth, which is also the final semester, the student undertakes a

mentored individual project which integrates and applies all learning

from the course. This project is designed to reflect real life working

situations. It gives them an opportunity to undertake an application that

calls them upon to exert knowledge and problem-solving skills. The best

dissertations receive special awards and such awardees have an

opportunity to present their works to the industry at a public forum.

CAREERS

After this qualification, students are ready to join the domestic and export

garment industries, accessories makers and other fashion segments as

Buyers, Merchandisers, Co-ordinators, Product Developers.

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Fashion Merchandising


Fashion Retail (FR)

Post-Graduate Diploma

duration

Two Years, Aug 2008 to May 2010,

4 Semesters

eligibility

Graduate in any discipline

location

Delhi, Jaipur, Chennai

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AIM

Modern retailing has significant front end managerial tasks such as

in merchandising, customer relations, shop floor management, visual

merchandising, ware housing, store management. The course

prepares students with the competences to man these functions

for executing such tasks.

SCENARIO AHEAD

Retail is one of India’s largest industry, accounting for over 10% of

the country’s GDP and around 8% of the employment. It is one of

the fastest growing, most dynamic segments of the economy. The

whole concept of shopping has altered in terms of format and

consumer buying behaviour, ushering in a revolution of modern

shopping in India. Accordingly, the retailing industry in India,

estimated at INR 9,300 billion (2003) is expected to grow 5% p.a. and

organized retailing is estimated to be on its way to becoming an

astounding INR 1,000 billion by 2010.

GETTING STARTED

The course starts with an introduction to the retail industry and the

various existing and future retail models and to the basic elements

of the fashion market. The main areas of learning are retail strategy,

retail merchandising, and marketing and its relation to retail.

Technical skills are given a strong foundation through basic inputs

on fabrics and garments. Emphasis is also laid on developing

communication skills.


BUILDING-UP KNOWLEDGE AND SKILLS

As the course progresses, additional emphasis is given to application of

the accumulated skills and knowledge of special focus areas such as

store planning, retail promotions, retail market analysis and marketing,

consumer behaviour analysis, retail buying and merchandising, visual

merchandising, using specialized retail software wherever required. You

also continue to enhance your knowledge of garment patterns and

acquire competence in an international language, viz, German. By

semester three, the focus is on skills and knowledge acquisition through

project-specific research and exploration. You move into areas relevant

to retail specialism, combining sound managerial expertise with

entrepreneurship skills in terms of store design and operations, IT

applications, and relevant organizational and legal aspects of the retail

business

INDUSTRY EXPOSURE AND APPLICATION

The learning is completed with industry internship and the final dissertation

in the last semester. The internship gives exposure to a realistic hands-on

experience of retailing skills and techniques. This is followed by a

Dissertation Project that demonstrates understanding and learning, and

ensures that you apply your skills and knowledge to find solutions to

defined problems in the retail industry. The best dissertations receive

Special Accruals and such awardees have a further opportunity to

present their work to the industry at a public forum. There is also an

option to go to Germany on an exchange scheme in operation with

LDT, Nagold, an internationally reputed retail academy closely tied with

Pearl, where you may acquire exposure to international standards of

retailing.

CAREERS

Retail merchandisers are responsible for ensuring that right products

appear in the right store at the right time and in the right quantities. This

involves accurately forecasting trends, planning stock levels and

monitoring performance. Department Managers oversee the sales and

manage stores, plan advertising campaigns and sales promotions, hire

and train personnel, control inventories, draft budgets, and recommend,

establish, or implement store procedures and policies. Managers may

also oversee the remodelling of a store, plan store layouts and design

displays, decide selling strategies, and represent the store in negotiations

with manufacturers. Visual Merchandisers are responsible for

conceptualizing, designing and implementing window and in-store

displays. Visual Merchandisers must combine their artistic flair and

creativity with technical know-how to set up appealing displays.

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Fashion Retail


Fashion Design Indian Wear (FDIW)

Post-Graduate Diploma

duration

Two Years, Aug 2008 to May 2010,

4 Semesters

eligibility

Graduate in any discipline

location

Delhi, Jaipur

16

AIM

The fashion industry has large scope for small businesses to operate;

but the industry is complex and dynamic, and business owners or

managers must combine competencies in design, manufacture and

management to be successful. The course sets such a focus and

has a strong accent on entrepreneurship. It aims to prepare

technically qualified professionals to co-ordinate related activities

in areas of design manufacture, and management with a product

bias towards Indian/ethnic apparel.

SCENARIO AHEAD

The fashion sector is very large in India, but organized sector

accounts for a mere 25 percent and the rest is serviced by small

and medium businesses. A large proportion is occupied by the Indian

style segment, not only in the Indian market, but also abroad where

Indians are concentrated. Indians will always consume a mix of

Western and Indian Fashion wear and as, overall prosperity is rising,

this segment is also booming.

GETTING STARTED

This programme correlates design and technology with practices in

the Indian-style fashion industry. To develop the requisite skills and

understanding indispensable for a trained professional, the first broad

areas of study and practice are in design covering fashion illustration

and CAD, design process and associated technical skills such as

pattern making, draping, garment construction, and fabric study.

Introduction to Indian crafts and costumes, and creative textiles is

also given.


BUILDING-UP KNOWLEDGE AND SKILLS

During Semesters 2, 3 related skills in manufacture and management

are nurtured and developed. The importance of design and technical

innovation is further enhanced.

Each module at this stage enables students to conceive creative and

functional clothing, based on the vast and rich pool of Indian clothing,

and suitably linked to Indian crafts and costumes, making intelligent use

of the latest technologies and materials. Students are required to

experiment innovatively with a variety of textiles; special focus is given

to pattern making and construction techniques relevant to Indian wear;

and emphasis is placed on ethnicity in design.

Computer skills provide an added dimension to the students’ learning.

To understand industry in its entirety, the areas of marketing and retail,

production control and planning, intrinsic to success in the field, are

emphasized. These aspects dictate the commercial viability of a

business. Students get to integrate their knowledge with commercial

practices and market requirements.

INDUSTRY EXPOSURE AND APPLICATION

Training culminates in an industry Internship, which exposes students to

the practical aspects of design, manufacture, costing and business

operations. Students conduct surveys, study market categories and

design traditional outfits appropriately. In your final portfolio you

showcase your work as well as develop products for a specific market

segment, demonstrating your independent design philosophy and style,

saleability and commercial viability.

CAREERS

After successful completion of this programme, students could seek

employment opportunities as designers, sampling managers, production

planners, product developers, fashion stylists.

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Fashion Design Indian Wear


Textile Design Home Fashion (TDHF)

Post-Graduate Diploma

duration

Two Years, Aug 2008 to May 2010,

4 Semesters

eligibility

Graduate in textile technology/

engineering, home science with

textile/ clothing, merchandising;

Graduate in any other discipline

preferably with experience in textile

industry or with exposure in textile

business.

location

Chennai

18

AIM

To prepare professionals for the textile and made-ups industries, with

creative, technical, product development capabilities and

merchandising exposure.

SCENARIO AHEAD

The textile industry is the backbone of home furnishing and apparel

segments and accounts for nearly 1/3rd of India’s export earnings.

Since the post MFA phase and globalization of trade, this discipline

provides unlimited opportunities to take up lucrative, creative careers

as home furnishings, home textiles and fashion fabrics designers/

merchandisers in weaving, printing, made-ups, embroidery and other

surface ornamentation industries

GETTING STARTED

The first semester will orient students to the basic Elements of Design,

Visualization & Drawing techniques, Photography, Nature Studies

and Conceptualization through Design Process. An introduction to

elementary weaves, textiles science and fabric ornamentation in

this phase provides an understanding of basic knowledge and skills

for textile structures, processes and materials through studio

practicals and design explorations.


BUILDING-UP KNOWLEDGE AND SKILLS

In the second semester, students are given intermediate-level training in

weaving, printing, surface and print design, and fabric science which

includes fabric costing and sourcing. Other modules are textile CAD for

graphics and textiles, and communication skills.

SUMMER PLACEMENT – INTERNSHIP

After the second semester the student undergoes an Internship in the

industry, for which arrangements are made by the Academy. This

exposure familiarizes the students with the actual atmosphere and work

culture of the textile industry.

ADVANCED LEARNING

During semester 3, students are exposed to design development areas

through advanced modules on weaving, home product development,

printing and value addition and are directly related to construction and

pattern making for prototype development. Related subjects on

production methods, quality assurance, merchandising, retailing, supplychain

management help to round off holistic learning and to develop

entrepreneurial skills.

ORIGINAL APPLICATION

In the fourth, which is also the final semester, the student writes a research

report on any textile-related problem area and, thereafter, undertakes

a mentored individual 10-week diploma project which integrates and

applies all learning from the programme. The project aims to produce a

creative, well-informed and motivated professional with the ability to

analyse, synthesise and conclude various complex issues related to

design, planning and technical management. The best projects receive

special awards and such awardees have an opportunity to present their

works to the industry at a public forum.

CAREERS

On completion, students will have career prospects as home furnishing

and fabric designers, design coordinators, managers, home textile

merchandisers and buyers with home textiles and furnishings producers,

made-ups manufacturers, embroidery and surface ornamentation

houses.

Textile Design Home Fashion

19


Fashion Marketing (FMG)

Post-Graduate Diploma

duration

Two Years, Aug 2008 to May 2010,

4 Semesters

eligibility

Graduate in any discipline

location

Delhi

2020

AIM

This course is exclusively designed and globally benchmarked to

train students in advanced, comprehensive managerial skills and

techniques for fashion marketing. The course emphasizes on intensive

theoretical and applied training in core areas of fashion marketing,

fashion and luxury brand management, global fashion industry and

other components of fashion value chain.

SCENARIO AHEAD

Indian fashion Industry is moving up the fashion value chain and

witnessing expansion of domestic and global fashion brands. Fashion

industry is one of the most dynamic, challenging and fastest growing

sector in India as well as globally. The large number of leading global

fashion brands are already in India i.e. Louis Vuitton, Tommyhilfiger,

Espirit, Gucci, Nautica, Christian Dior, Chanel, FCUK etc. and many

others are planning to enter India. FDI in retail is going to further fuel

the revolution. The changing market conditions have bolstered the

demand of highly competent fashion marketing professionals who

can take

up key positions in fashion marketing, brand management and

related areas.

GETTING STARTED

The curriculum starts with basic concepts and knowledge in core

technical subjects, business, and allied studies – related to marketing

& business of fashion. The first semester offers basic modules of

learning to provide a foundation. Accordingly, there are modules

on fashion marketing, basic merchandising, components of basic

garments; elements of fashion, fabric knowledge; pattern

appreciation; key aspects of retail management; understanding

consumer behavior.


Verbal, written and business communication skills and computer skills of

the students are honed throughout the semester and applied across

modules.

BUILDING-UP KNOWLEDGE AND SKILLS

As the course progresses, the focus is on intellectual stimulation and

holistic development through case studies and projects. Fashion

marketing acumen is developed through the modules like marketing

research skills, retail merchandising, IT application in marketing and

retailing, fashion advertising, sales/distribution management; principles

of accounting/financial management.

INDUSTRY EXPOSURE AND APPLICATION

After the second semester the student undergoes an Internship for two

months in the fashion industry, for which arrangements are made by the

Academy. This exposure encourages the correlation of classroom

learning with what happens in the industry. The students get realistic

hands on experience in fashion marketing skills and techniques.

ADVANCED LEARNING

The third semester follows the internship with an analysis of best practices

in the industry in the areas of global fashion marketing; fashion and luxury

brand management, fashion forecasting and product development;

advanced merchandising applications; supply chain management;

strategy; management information systems (MIS), introduction to

communication design and fashion value chain analysis. In the fourth,

which is also the final semester, the student undertakes a mentored

individual project which integrates and applies all learning from the

course. This project is designed to reflect real life working situations. It

gives them an opportunity to undertake an application that calls upon

them to utilize knowledge and problem-solving skills. The best dissertations

receive special awards and such awardees have an opportunity to

present their works to the industry at a public forum.

CAREERS

After this qualification, students are ready for excellent placement in

domestic and global fashion and luxury brands as astt. brand manager

/ fashion marketing executive / management trainee and move up in

the ladder to become brand manager / marketing manager.

21

Fashion Marketing


Education is a Process not a Product

222

As students pursue their goals at Pearl, they spend time with faculty,

peers and on their own learning, reflecting, creating and sharing

ideas.

Learning at Pearl is experiential and project based:

Students undertake numerous practical projects, some real life, which

provide for creative opportunities and pragmatic outcomes.

Involves teamwork and peer evaluation:

Lectures and talks are only to the extent necessary. Tutorials, self

and peer assessment, discussions and community interactions drive

the learning pathway.

Encourages research and self study:

Individual projects encourage students to initiate research and self

study. They receive a variety of inputs and use these to independently

carry decisions to a conclusion.


Emphasises industry relevance:

The Academy sponsors field trips and off campus workshops. Course

tutors and industry experts mentor and monitor industry internship. Visiting

professionals, industry projects and design competitions help sharpen

existing skills and knowledge. Students conduct seminar presentations

during the final semester; where appropriate industry experts critically

evaluate the nature and direction of their work.

Inculcates life skills:

Students are encouraged to voice their opinions in open and frank

discussions. Crucial life skills such as communication, negotiation and

an appreciation of diversity are developed. In addition, a strong

mentorship and guidance programme delivered through the Course

leader, Course Coordinator and Student Counsellor supports learning

inside and outside the classroom.

23


Facilities Delhi, Jaipur, Chennai

24

Delhi is recognized as the fashion capital of India. It has led India’s

export foray in the fashion markets of the world and accounts for

nearly 40 percent of the country’s apparel export. Delhi’s central

location serves as hub to a vast cottage sector spread in its hinterland

over Rajasthan and Uttar Pradesh where embroidery and surface

crafts excel. Their influence on Delhi’s rise as fashion metropolis is

profound, and, moreover, historical dating back several centuries.

Delhi is also in the fore-front of the retail revolution that India is

currently experiencing.

Pearl Academy of Fashion was born in Delhi and is today located at

Naraina, an erstwhile garment manufacturing strong-hold of the city.

Spread across Seven buildings, the Delhi Centre houses a plethora

of facilities; these provide the necessary infrastructure to run courses

effectively. Design Studios, Drawing Studios, Art Rooms, Pattern

making Studios, Sewing and Cutting Labs, Weaving, Knitting, Printing

and Embroidery labs, Visual Merchandising lab, Photography Lab

and Make-up Lab- all add to a holistic learning experience.


THE COMPUTER LABS

These have a combined strength of around 200 computers with the

latest software and hardware to enable your training on digital word

processing, textile design, garment design, multimedia etc. besides

specialized apparel industry software such as Gerber, Tukatech,

Colorado, etc.

THE LIBRARY

This houses more than 5,000 volumes of books and 1,200 bound

volumes of international periodicals and journals, which are regularly

updated. Other reference material in the Library include current

Indian and international periodicals and journals, forecast

magazines, daily clippings from leading newspapers, CDs, Video

tapes, and slides. The library is electronically organized using the

international standard OPAC system

THE RESOURCE CENTRE

This is a storehouse of comprehensively listed and neatly displayed

samples of fabrics, garments and accessories. Specimens of

garments by Indian and foreign designers and by PAF students are

also on permanent display at the Resource Centre.

HOSTEL ACCOMODATION

In order to facilitate the stay of 1st year outstation students, the

Academy offers limited hostel facilities in Delhi, Jaipur and Chennai

for girls only. The hostel offers a comfortable living environment

supervised by a lady hostel warden, who is assisted by housekeeping

staff. Security arrangements are also closely monitored here. Hostel

accommodation is available strictly on a ‘first come first served’ basis.

Application for hostel accommodation is received separately.

25


Showcasing Talent to the World

26 26

Our students receive unique opportunities annually to present their

work to a wide audience through exhibitions and seminars.

PORTFOLIO

Each year, the students of Fashion Design show case their final collection

at a public ramp event called “PORTFOLIO”. At this event, counted proudly

among all prestigious fashion events,, dignitaries from government and

business, and families of students from the audience. Fashion Designers

and media spot budding talent. Television Channels interview the

achievers who are conferred awards in different category. Print media

covers the event extensively.

FABRIC FOLIO

The Tex-Style Fair is an annual event organised by the International Trade

Promotion Organisation of the Ministry of Commerce & Industry to

showcase Indian textiles to the world. It is attended by 3000 buyers from

across the globe. The Academy sets up each year, at the invitation of

ITPO, pavilion – “FABRIC FOLIO” – to showcase hundreds of samples of

innovative fabrics collected from industry all over India by the textile design

students. The students also develop own samples along the fair’s theme

and trends, as well as exhibit the samples resulting from different projects

undertaken in the course. The pavilion is set up and manned by students

who conduct visitors through the display.

PEARL UTSAV

“All work and no play make jack a dull boy”. Indeed, in the creative

disciplines, extra-curricular activities are closely linked with the formal

curriculum. “Pearl Utsav” is an event organised annually by students to

serve as a platform for demonstrating talent in music, drama, dance and

other performing arts. The event is organised by PLANCLAN, a student

body. Talented students also have opportunities to represent the Academy

at various institutional festivals / events held locally and elsewhere in India.

CONTINUUM

Creativity knows no boundaries, no limits. Ideas from a continnum…….

Every two years, the Academy organised an International Conference –

“CONTINUUM”, inviting distinguished design professionals from all over the

world to speak on current themes and topics. CONTINUUM 06 focused on

“Global Fashion Leadership: Evolving Directions and Future Perspectives”

with 12 out of 18 speakers coming from overseas. Students play a very

important role in the conduct of Continuum and contribute creatively to

the promotion, communication, exhibition and display needs of the

occasion. There are opportunities galore for students to interact with the

invited speakers. Next Continuum is scheduled in 2008.


SYNTHESIS

At this forum, students pursuing business courses are provided platform

to present their final research project to the business community in a

highly professional setting. Recipients of “Innovative Research Award”,

“Outstanding Research Award” and “Practical Research Award”

make formal presentations and address queries raised by industry

members. All students have a chance to exhibit their work as posters

and to interact with industry visitors on a one-on-one basis.

OPEN WORKS

At this forum Communication Design & Textile Design students get to

showcase their creative talents, research project and final collection

to highly enlightened audience. All Students are afforded an

opportunity to exhibit their work and in the end receive awards for

the “Most Innovative Collection”, “Best Design” and “Best

Development”.

FOUNDATION - RECAP

Each year Foundation-Design students are provided with a platform

to display their material exploration & design projects. A 6-day design

exhibition is held in a famous Art Gallery – India Habitat Centre. The

Art & Design fraternity appreciated the displayed work of Foundation

students and it received substantial media coverage.

Holistic Self-development

When students are ready to get involved with activities that offer a

balance to the demands of academic life, there is a choice of a variety

of student run, co-curricular activities such as sports, meditation camps,

river rafting, trekking, camping trips etc.

PLAN CLAN

Student activities are managed by a student body called Plan Clan,

which consists of student volunteers and nominees, who are guided by

nominated faculty members The following clubs fall under the Plan Clan

umbrella, and should you be successful in joining PAF, you would do well

to join any (or some) of these

Cultural Club

Dramatics and Literary Club

Music and Performing arts Club

Movie Club

Adventure and Sports Club

Lectures, exhibitions, performances and festivals offer enriching

experiences outside the classroom. Students are instilled with a sense of

intellectual wonder and aesthetic experience.

27


Industry Interaction: Employers and Sponsors

Scholarships

industry scholarship

House of Pearl Fashion Ltd.

Richa & Co.

Shahi Exports

Modelama Exports

InStyle Exports

Shah Kalyan Trust

Gujralsons

28

PAF and all its academic programmes are extensively integrated

with industry through :

• Mandatory industry internships and dissertation projects

• Practicing managers are visiting faculty

• Real life classroom projects

• Seminars and training workshops for industry personnel

• Research and Consultancy projects in design, product

development, production, finishing, retail, forecast, craft sector etc.

• National and International Conferences organized by PAF

• Participation in trade fairs

• Industry sponsored consultancy projects for students and faculty

• Government sponsored research projects, consultancy works,

training sessions and cluster development programmes.

Merit Scholarships

The Academy has instituted one Merit Scholarship in each course

with at least 25 enrolments at all Centres to the enrollee who registers

the best performance through all pertinent admission tests and the

interview, subject to minimum requirements of performance.

The Scholarship waives payment of tuition fee only. The waiver is

granted in the first year, and carries on in the second year on condition

that the awardee’s academic performance in the first year meets

the prescribed standards of achievement.

In the event the waiver is withdrawn in the second year, tuition fee

becomes payable; however, the Academy will facilitate the student

an educational loan from Punjab National Bank at a modest interest

rate and comfortable repayment period. Such facilitation is also

available to the awardees in the first year to cover other payable

fees/charges, should it be so desired.

Industry Scholarships

There are a few scholarships sponsored by reputed companies (top

left) for meritorious, financially deserving students. The scholarships

are awarded to such students who lack adequate financial means

but have demonstrated strong academic performance. The term of

scholarship is for one year and an application is to be made for

each year in January after the results of the August-December

semester are declared.

Komal Kanuga Memorial Scholarship

Worth Rs. 50,000/ annum instituted by Mrs. Leela Kanuga, Vice

president, Li & Fung India Pvt. Ltd.


Placement

The Academy has a strong and successful placement record for its

graduates. All industry placements, including industry internships, are

handled through a centralised Industry Relations Department. The

industry participates regularly in the campus placement services of the

Academy, and organisations that wish to take part in the Academy’s

placement programme are notified the dates for campus selections,

normally six weeks prior to the completion of the course. The Industry

Relations Department also facilitates and coordinates Industry Internship,

field visits, and liaison with the industry for research-related activities.

OVERSEAS COMPANIES

BILL BLASS • BRANDIX • CARREFOUR INDIA • COLBY INTERNATIONAL •

CASCADE ENTERPRISE • CREW BOS PRODUCTS LTD • DONGINA INC •

FEDERATED MERCHANDISING GROUP • GAP INTERNATIONAL • HAUS MOD

• H&M INTERNATIONAL • JUST URBAN • KARSTADT QUELLE FAR EAST CO

• LI & FUNG • LINMARK • MAS INTIMATES • MONSOON • NORWEST

INDUSTRIES • TRIBURG • TUKA TECH INC • TWSGO INT • WILLIAM E CONNOR

& ASSOCIATES LTD •

DESIGNER/FASHION HOUSES

ANJANA BHARGAVA • ANJU MODI • ASHIMA & LEENA SINGH • ASHISH

SONI • DAVID ABRAHAM • GUNJAN & RAHUL SIRALI • GITANJALI KASHYAP

• JATTIN KOCHHAR • JJ VALAYA • KARUNA KHAITAN • MANAV GANGWANI

• MANDIRA WIRK• MANJU & BOBBY GROVER • MONISHA BAJAJ & CO. •

MUNCH DESIGN WORKSHOP PVT. LTD. • NIKKI MAHAJAN DESIGN STUDIO

• POONAM BHAGAT • PRATAP DESIGN STUDIO • PUJA NAYYAR • RINA

DHAKA • RITU BERI • RITU KUMAR • ROHIT BAL • SHANTANU & NIKHIL •

SHOBHANA & VIJAY ARORA • SUNIL’S STUDY@STUDY BY JANAK • SUNEET

VERMA DESIGN PVT. LTD. • VARUN BAHL • VALLAYA DESIGN CO. PVT. LTD.

• VIDHI SINGHANIA • ZUBAIR KIRMANI •

RETAIL ORGANIZATIONS

CANTABILL • BIZARR • SHOPPERS STOP • PANTALOON • LIFESTYLE • EBONY

• TOMMY HILLFIGER • NIKE • MANGO • CIE • BLACKBERRY • FREELOOK

•REEBOK INDIA • RAYMOND • WILLS LIFESTYLE • LIBERTY • KIRTILAL KALIDAS

• RPG • GLOBUS ETC. • WESTSIDE TRENT LTD. •

DOMESTIC COMPANIES

ACME CLOTHING PVT. LTD (PROVOGUE) • ARVIND BRANDS • BOMBAY

DYEING • BOUTIQE INTERNATIONAL PVT LTD • CASCADE • CUE DELHI •

DCM BENNETON • DYNAMIC FASHIONS PVT. LTD. • FUSION CONSULTING

SERVICES • GAURAV INTERNATIONAL • GINNI FILAMENTS LTD. • GUPTA

EXIM • IMPULSE INDIA • INSTYLE EXPORTS PVT. LTD. • ITC LTD • JYOTI

APPARELS • KANT KOTTON • KALAMKARI DESIGNS LTD • K. DHILLON &

CO. • KARIGAR • LINTAS INDIA (WORLD WIDE) • MADURA GARMENTS •

MAFATLAL • MARAL FASHIONS (BUDDY DAVIS) • MARAL OVERSEAS LTD. •

MATRIX CLOTHING • MAYA EXPORTS • MODELAMA EXPORTS • MOHAN

CLOTHING PVT. LTD. • NAHAR SPINNING MILLS • NEWTIMES • ORIENT CRAFT

• ORIENT FASHIONS • HOUSE OF PEARL FASHIONS LTD. • RADNIK EXPORTS

• RATHORE & CO. • RICHA & CO • SHAHI EXPORTS • SPL INDUSTRIES LTD.

• SATYAPAUL • TAFFLES EXPORTS PVT. LTD. • TCNS CLOTHING ‘W’ • TEXPORT

INDUSTRIES LTD. • USHA FAB •

29


Admission Procedure

examination centres

New Delhi

Pearl Academy of Fashion,

A 12/13, Naraina Industrial Area.

Phase II, New Delhi 110028

Jaipur

Pearl Academy of Fashion,

Plot No B, Sahakar Marg, Jaipur 302001

Chennai

Pearl Academy of Fashion,

82, Sterling Road, Nungambakkam,

Chennai 600034

Kolkata

St. Xavier’s College, 30 Park Street,

Kolkata 700016

Mumbai

PV Polytechnic, SNDT Women’s University,

Sri Vithal Das Vidya Vihar Campus,

Juhu Road, Santa Cruz, Mumbai 400049

Lucknow

MontFort Inter College,

(Formerly Mahanagar Boys’ Inter College)

Mahanagar, Lucknow 226006

Chandigarh

DAV Model School, Sector 15A,

Chandigarh 160015

Delhi : Group Director

Mr. A.K.G.Nair

A21/13 Naraina Industrial Area

Phase II . New Delhi 110028

T 011- 25708576/41417693-94/25703451

E counsellor@pearlacademy.com

333556 30

....................

Given the rigour of teaching and learning, through which the Academy

strives to steer students to the defined graduate profile, we look out

for talented, intelligent, ambitious students, who are prepared to put

in only their best efforts to build up a fulfilling career - young people

with all-round abilities, who show the energy, the potential and the

commitment to be the industry captains of tomorrow. So when we are

assessing you, we will be particularly evaluating your career focus,

your creative and aesthetic sense, your level of commitment and

energy, your potential as a team member, your ability to handle stress,

and of course, your communication skills. For this purpose, every

applicant, whose eligibility is proven, passes through an entrance test,

other screening methods and an interview. Those candidates, who

register strong indications of both proficiency and aptitude, are

selected in order of merit, subject to the overall intake.

TESTS FOR FM, GM, FR, FMG

Candidates answer a 60 minute General Proficiency Test (GPT) in

English language to demonstrate their proficiency in language

(comprehension, vocabulary, expression), mathematics

(10th standard), logic, etc.

Candidates who answered any AIMA-MAT tests held in the twelve

months prior to the date of the Academy’s entrance exam (see

instructions in accompanying Declaration Form) and had scored at

least 500 will not have to appear in the GPT. Successful candidates

from the GPT and eligible AIMA-MAT scorers will be called for further

screening consisting of group discussion and individual interview.

TESTS FOR FDIW, TDHF

Candidates answer the same General Proficiency Test (GPT) as above.

AIMA-MAT participants with qualifiers as above will be exempted from

taking the GPT.

However, all candidates have to appear in the Design Aptitude Test

(DAT), which examines a candidate for aptitude in perception,

illustration, drawing, visualization, colour sense, etc. Successful

candidates from GPT/AIMA-MAT and DAT will be called for Situation

Test and interview. The Situation Test is a group activity in which you

will have to collaborate with other candidates to implement a design

brief with provided materials within a stipulated duration of time.

Jaipur : Director

Mr. Arindam Das

Plot B, Sahakar Marg,

Jaipur 302001, Rajasthan

T 0141- 2743175

E info@jaipur.pearlacademy.com

....................

Chennai : Director

Mr. S. Ramalingam,

82, Sterling Road, Nungambakkam,

Chennai 600034

T 044-42664450

E info@chennai.pearlacademy.com


HOW DO YOU APPLY?

Application Forms

The Prospectus and Application Form are available at the

Academy’s counter against payment of Rs. 1000/- by cash or

crossed demand draft. In case you download the Application Form

from our website www.pearlacademy.com your completed

Application Form must be accompanied by a crossed Demand

Draft for Rs. 1000. Outstation candidates can obtain the Prospectus

and Application form by sending a crossed Demand Draft for Rs.

1150. The Academy will send the forms on receipt of such request

(accompanied by the Demand Draft) by registered post. The

completed application form must reach the Academy latest by

1730 hrs on the specified date in the accompanying date-sheet.

Demand draft must be in favour of “Pearl Academy of Fashion”,

payable at New Delhi.

WHERE DO YOU SEND THE FORM?

You must ensure that your application form reaches Pearl Academy

of Fashion by mail or courier or in person at the following address

latest by the stipulated date & time given in the date sheet:

Pearl Academy of Fashion, A-21/13, Naraina Industrial Area,

Phase-II, New Delhi 110028.

HOW CAN YOU PREPARE FOR THESE

EXAMINATIONS?

One set of 2007 question papers is enclosed with this application kit.

Additional sets are available on sale at the Academy as per rates

given below:

Design Test Rs. 50/- for each year

General Proficiency Test Rs. 75/- for each year

Rs. 15/- postage charges

HOW DO WE MAKE OUR SELECTIONS?

Admission is based strictly on merit, judged from your performance

in the written examination, group discussion, situational test, and

interview, as applicable.

INDUSTRY SPONSORED CANDIDATES

AND FOREIGN NATIONALS

A few seats are reserved, at a higher fee, for industry-sponsored

candidates and foreign nationals. Such candidates will have to

compete against the reserved seats for admission.










GENERAL NOTES

Your Examination Roll number will normally be

communicated to you by mail. However, just

in case you do not receive your Roll number

up to 4 days before the date of the entrance

exam, you are advised to contact us.

Other centres may also be added, and such

information, as well as the exact location of

the centres, will be notified later.

The Academy reserves the right to cancel,

add, or change any Entrance Examination

centre(s) for administrative reasons.

All courses commence in July 2008.

Candidates appearing in their final

examination can also apply provisionally.

The medium of instruction is English.

The Academy’s facilities are available to

students six days a week: Monday-Friday

(0830 - 1900 hrs); PAF-Jaipur (0830-1800 hrs.)

and Saturday (0900 - 1500 hrs) ); PAF-Jaipur

(0830 – 1500 hrs.), except on the days when

the Academy is officially closed.

Any disputes arising out of the contents of this

prospectus will be subject to Delhi courts’

jurisdiction only.

Pearl Academy of Fashion is a unit of Little

People Education Society registered under

Society’s Registration Act 1860.

The Academy reserves the right to amend,

change or cancel courses including date of

commencement, number of seats, location,

course content, fee structure, or any other

matter reported in this prospectus with no

liability attached to the Academy.

31


32 32

Advisory Board

CHAIRMAN

MR. DEEPAK SETH

Chairman

House of Pearl

Fashions Ltd.

Gurgaon

MEMBERS

Mr. Lalit Gulati

Managing Director

Modelama Exports

Gurgaon

Mr.Ashok Logani

Managing Director

Instyle Exports

New Delhi

Prof. A.S. Narag

Faculty of

Management

Studies

University of Delhi

Mr. Amit Seth

Executive Director

Pearl International

Tours and Travels Ltd.

New Delhi

Mr.Virender Uppal

Partner

Richa & Company

New Delhi

Mr. Sanjay Pershad

Director

House of Pearl

Fashions Ltd.

Gurgaon

Mr. Walter Johnson

Managing Director

Walter Johnson

New Delhi

Mr. Rakesh Vaid

Managing Director

Usha Fabs Pvt.Ltd

Gurgaon

Mr. Sachit Jain

Executive Director

Vardhaman Spinning

& Gen.Mills Ltd

Ludhiana

Ms. Laila Tyabji

Chairperson

DASTKAR

New Delhi

Mr. Hari Kapoor

Director

Industrial Manufacturing

Corporation

Greater Noida

Mr. S.B. Mohapatra

Advisor

Pearl Centre for

Advanced

Research &

Development (PCARD)

Mr. Ashok Mahendru

Director

TCNS

New Delhi

Mr. Vinod Kaul

Consultant

(Fashion Retail &

Marketing)

New Delhi

Mr. Sajjid Khan

Chairman

Saks Group of

Companies

Mumbai

Mr. S.K. Misra

Chairman

INTACH

New Delhi

Mr. Ravi Kathpalia

CAG (retd),

New Delhi

Mr. Partho Kar

Chief Operating Officer

Madura Garments

Bangalore

Mr. Amrit Kiran Singh

Vice President

American Chambers

of Commerce in India

Gurgaon

Mrs. Rathi Vinay Jha

Director General

Fashion Design Council

of India, Gurgaon

Mr. David Abraham

Abraham & Thakore

Pvt Ltd, Noida

Dr. Ashutosh Bhupatkar

Pearl School of Business

Gurgaon

Mr. Vivek Bhatnagar

Managing Director

Fusion Consultancy

Gurgaon

Mr. B.L. Sharma

Advisor

PAF – Jaipur

Ms. Vanita Chhabra

Managing Director

The Federated Store (Macy’s)

New Delhi

Ms. Manju Kochhar

Director

Staple Buying Services

New Delhi

Ms. Nalini Gupta

CEO

Genesis Colors Pvt. Ltd.

Gurgaon

Mr. A.K.G. Nair

Group Director,

Pearl Academy of Fashion

New Delhi


Academic Board

CHAIRMAN

MR. A.K.G. NAIR

Group Director, PAF

MEMBERS

Dr. Punam Sahgal

Professor, Indian

Institute of

Management (IIM)

Lucknow

Mr. Mohan Rao

President,

Himmatsinghka Seide

Ltd., Bengalaru

Senior Faculty Members

Faculty

Dr. Riaz Khan

Advisor

Pearl Fashion Institute

Dhaka, Bangladesh

Ms. Sanyogita Chadha

Head of Design,

Levis Strauss India Ltd.,

Bengalaru

Mr. Gyan Prakash Mittal

President

Garment Exporters

Association of

Rajasthan

Jaipur

Dr. V. Shanbhag

Advisor-Academics, PAF

Col. Surojit Bose

G roup Registrar, PAF

Dr. Tarun Panwar

Academic Standards &

Quality Controller

Mr. Rajat Bhattacharya

Director,

Pearl Fashion Institute,

Dhaka

Mr. Arindam Das

Director, PAF,

Jaipur

Mr. A.K.Sharma PGD (Sales and Marketing Management)

Mr. A.P. Khan B.Com., Advanced Training in Cutting

Ms. Ambika Magotra PGP (Apparel Design)

Ms. Anuradha Dogra PGD (Fashion Design)

Ms. Ashima Kapoor Diploma (Fashion Media Make-up)

Ms. Anjuna Dhir B.Sc. (Physics), Masters in Tourism Admin

Mr. Akhilesh Saurikhia B.Sc., PGDBA, PGD in Journalism & Mass Comm.

Dr. Bhavna Chadha Ph.D. (Psychology)

Mr. Bhupender Sharma BA, Diploma (Computers)

Ms. Cora Gotemann MA (Fashion Design)

Ms. Dilpreet Kaur PGD in Fashion Retail Management

Mr Harinder Singh BFA (Applied Arts)

Ms Geetpriya Misra PGD (Fashion Design)

Ms. Ila Rawat Diploma (FD&IT,)

Mr Kunal Sinha BFA

Mr Manas Barua BFA

Ms. Manpreet K. Malhotra B.Com (H), PGD in Public Relations

Mr Mahboob Anwer BA, Diploma (AMT)

Ms Nandita Abraham PGD in Apparel Merchandising,

M. Sc. (Textile Technology)

Mr. S. Ramalingam

Director, PAF,

Chennai

Ms. Nien Siao

HOD, Fashion Design

Mr. A. K. Sharma,

HOD, Retail

Ms. Nandita Abraham,

HOD, Business &

Technology

Ms. Seema Mahajan

HOD, Textile and

Communication Design

& Make-up

33


34 34

Ms Nien Siao PGD (Industrial Design –Textiles)

Ms. Neeta Arora B.Com (H), Diploma (FD)

Ms Pavni Agrawal MSc (Textiles & Clothing)

Mr Piyush Pandey BA, Diploma (System Mgmt)

Ms Prachi Mehrotra BSc (Home Science),

PGD Textile Design & Development

Ms Priya Mary Mathew PGD Business Management, Masters in Marketing

Mr Prasanna Baruah MA, Diploma (FD & Illustration)

Ms Preeti Dewan Mehta PGD (Marketing Management)

Dr. Preeti Goel PGD(HRM), M.A (History), M.Phil. (History), Ph.D (Ancient History)

Ms Ramneek Kaur Majithia BFA (Applied Arts), PGD (Visual Communication – Animation)

Ms Ramnik Kaur Dhillon M.Sc. (Textile and Clothing)

Mr. Ranjeet Banerji MA (Anthropology)

Ms Rekha Dar MA (Phil.), B.Ed

Ms Rita Constantine B.Sc., MA (Literature)

Ms Rituu Jain BA (Hons.) English, Diploma (FD),

Ms Ritu Jain PGD (IB), PGD in Fashion Retail Management

Ms Ritu Jain B.Com (H), Diploma (FD)

Mr S R Patnaik Diploma (Elect. Engg.,)

Ms Saroj Bala M. Sc. (Textile and Clothing)

Ms Sarika Khurana M.Sc. (Textile and Clothing)

Ms. Sarita Karandikar B.H.Sc. (Textile & Clothing), Diploma (FD)

Ms Savita Sharma M. Lib.

Ms Seema Mahajan M.Sc. (Textile and Clothing),

PGD (Marketing Management)

Ms Seema Singh PGD (Fashion and Textiles)

Ms. Shalini Sharma B.Sc. (Home Science), PGD (Leather Apparel Design & Tech.)

Ms Sonali Sonipal PGD (Knitwear Design & Technology)

Ms Sumita Sarkar PGD (Visual Communication)

Mr. Suranjan Lahiri PGD Diploma (GMT), B.Tech. (Textile Tech)

Mr Tarun Pandey PGD in Garment Manufacturing Technology

Dr Tarun Panwar Ph.D. (Management)

Ms. Tripti Gupta B.Tech (Textile Tech.), PGD in Exports Management

Ms. Tulika Panda Graduate, Diploma (TD)

Ms Usha Nehru Patel MFA (Painting), MFA(Graphics)

Mr Zahurul Hasan Adv Diploma (Multi Media)

PAF-JAIPUR

Mr. Aminul Hussain Diploma (FD)

Ms. Anjali Patni Diploma (Costume Design & Dressmaking)

Ms. Deepa Khatri MA (Garment Prodn. & Export Management)

Mr Deepak Khandelwal BFA, MFA

Mr Dhiraj Kumar Graduate Diploma (Accessories Design),

Diploma (Comp. Appl.)

Ms. Divya Batra Diploma in Accessory Design

Dr. Manoj Kumar Ph.D. (Consumer Behaviour)

Ms Meenakshi Singh Diploma in Apparel & Textile Design

Ms. Priyanka Singh BFA (Applied Arts), Diploma in Fashion Design


Ms. Rajni Jain BSc (Home Science), Diploma (FD)

Mr. Rudrajit Bose Graduate Diploma (Accessories Design),

PG Cert. in Gemmology

Ms. Shalu Rustagi B. Tech (Textile Technology)

Mr. Subhra Sanka Chatterjee Diploma (Jewellery Design)

Mr Sasi Gopal Menon Diploma (Product Design)

Ms Taruna Vasu Diploma (Fashion Design)

Mr V Gandhi BFA

Mr Vijaykumar N. BFA

PAF-CHENNAI

Mr. Anupam Mandal PGD (Textile Design)

Ms Kakoli Das BSc (Hons.) Sociology,

PG(Textile Design & Development)

Mr K Kumaraguru B. Tech, (Textile) PG (Textile Technology)

Mr. M. Manoharan DHT (Handloom Technology) B.Com

Mr Sasi Kumar K. BSc (Ceramics), BFA, MFA

Ms Susan Mathew MSc (Textiles & Clothing),

Cert. in Dyeing, Printing & Textile Designing

Ms. Sujata Mishra PGD (KDT)

Mr. Ujjwal Banerjee MFA (Imprint Making)

Mr V G Venkatesh PG (Garment Manufacturing Technology)

PG (Production Management)

PG(Management

Visiting Faculty

DELHI CENTRE

Ms. Amba Sanyal Art & Culture

Mr. Amit Chatterjee Fashion Advertising & Promotion

Ms. Archana Kohli Design Concepts

Mr. Ashish Batra Elements of Fashion

Dr. Ashutosh Bhupatkar Principles of Management

Ms. Avleen Kokhar Hair Styling & Make-up

Ms. Bhavna Yadav Design Concept

Mr. Deepak Girotra Mall Management

35


3636

Mr. Davender S. Kothari Retail Financials

Mr. Darshan Bhatt Marketing & Retailing

Mr. Gaurav Tulsi Communication Strategies

Mr. Harinder Singh Basic Graphic Design & Colour & Design Process

Ms. Jolly Rohtagi Art & Culture

Ms. Kalpana Subramaniam Audio Visual Design

Mr. Kurien Jopseph Communication Skills

Mr. Manikanta Choudhury Visual Studies

Ms. Maya Keischgen Pattern Making & Garment Construction

Mr. Murtaza Danish Hussaini Communication Skills

Mr. N.S. Uppal Supply Chain Management,

Managerial Economics & Quantitative Methods

Ms. Neelam Kapoor Communication Skills

Mr. Pankaj Narain Material Exploration

Ms. Parbeen Puri Cosmetic Techniques

Mr. Pradeep Malhotra Sales & Distribution

Mr. Rahul Jain Costing & Pricing, Basic Accounting

Mr. Rajesh Sood Store Design

Ms. Rajni Batra German Language

Mr. S.C. Kapoor Human Res. Management & Org. Behaviour

Dr. S.C. Panda Entrepreneurship Development Programme (EDP)

Mr. Saurabh Kalra Merchandising Operations & International Trade

Ms. Seema Srivastava Art & Culture

Ms. Sharmila Katre Fabric Sourcing & Analysis

Mr. Subrata Majumdar Sales & Distribution

Ms. Udita Das Film Appreciation, Research Methodology

JAIPUR CENTRE

Mr. Nandan Ghiya Design/Illustration

Ms. Khushboo Bharti Art & Culture

Ms. Shalini Jain Textile Studies/Fabric and Garment Study

Mr. Mahesh Hariani Photography/Product communication

Mr. Rahul Gupta Communication Skills

Mr. Ammir Nayyar Material Exploration

Mr. Khushal Jangid Retail Merchandising/Business and trade

Mr. Ajay Kulshrestha Retail Basics

Ms. Charu Pancholi German

Mr. Ashish Dave Body Adornment

Mr. Ramgopal Chippa Jewellery Construction

Ms. Paridhi Jain Business & Trade

Mr. Swadheen Jain Introduction to Research Methods

Ms. Ekta Srimal EDP

Mr. Akshay Tholia Production Methods

Mr. Ashwani Mohan CAD

CHENNAI CENTRE

Ms. Anne Art & Culture, Photography

Mr. Balakumar Pattern Making

Mr. Jebamalai Managerial Economics

Ms. Priya Daniel Art & Culture

Mr. Rajasekar Visual Studies

Dr. V. Subramaniam Textile Technology

Mr. Vijay Kumar Communication Skills, Marketing

Ms. Sumitra Vishwanath Merchandising


Delhi

A21/13 Naraina Industrial Area

Phase II . New Delhi 110028

T 011 25708506

E counsellor@pearlacademy.com

Jaipur

Plot B, Sahakar Marg,

Jaipur 302001, Rajasthan

T 0141- 2743175

E info@jaipur.pearlacademy.com

OF

H I O

Chennai

82, Sterling Road, Nungambakkam,

Chennai 600034

T 044-42664450

E info@chennai.pearlacademy.com

F

A

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N

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