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“Digital technology is the most malleable resource at the heart of

the economy’s generational shift.”

–-- Satya Nadella, CEO of Microsoft

The UAE’s tech economy is entering a defining chapter.

As we focus this edition on “The Tech Economy,”

we spotlight how the nation’s digital ambitions are

powering a new era of growth, resilience, and global

influence. Our cover story, “Beyond Oil: How Gulf Nations Are

Winning the AI Arms Race,” explores the region’s strategic

pivot from hydrocarbons to high-impact digital innovationrevealing

how AI, cloud, and next-gen infrastructure are

now as critical to the UAE’s future as oil once was.

This issue delivers a panoramic view of the UAE’s techdriven

transformation. We unpack how open banking

APIs are fueling SME growth, how AI is reshaping real

estate, and how blockchain is streamlining supply chains.

FinTech’s evolution takes center stage through features on

personalized financial solutions and the future of payments,

while cybersecurity experts weigh in on defending the

digital economy. Our Launch Express reviews the Nintendo

Switch 2, Drive to the Future spotlights the 2028 Polestar

6, and Tech Unwind puts the Skullcandy Method 360 ANC

to the test.

Across these pages, you’ll find the UAE’s innovation story in

full: predictive finance, EdTech’s smart classrooms, HR tech

transforming workforce management, and sustainable tech

leading the green transition. We examine how HealthTech is

revolutionizing care and how renewable energy is energizing

economies. As the UAE’s tech sector is set to surge by

$3.8 billion in 2025, this edition captures the people,

platforms, and policies driving the region’s ascent as a

global technology powerhouse.

MCFILL MEDIA &

PUBLISHING GROUP

TECH

28

My Money, My Way:

How FinTechs are Delivering

Personalized Financial Solutions

in the UAE

08

32

Drive to the Future

2028 Polestar 6

Open Banking Unleashed:

How APIs are Fueling SME Growth in

the UAE

18

Beyond Oil:

How Gulf Nations Are Winning the

AI Arms Race

64

Predictive Finance:

Driving Economic Efficiency

68

54

Renewable Revolution:

Tech Energizing Economies

Launch Express

Nintendo Switch 2

62

Tech Unwind

Skullcandy Method 360 ANC

INSIDE

Open Banking

OPEN BANKING

UNLEASHED:

HOW APIS ARE FUELING SME

GROWTH IN THE UAE

The UAE’s small and medium-sized enterprises (SMEs) are

at the forefront of a financial revolution, with open banking

and API integrations reshaping the way they interact with

financial services. Open banking allows third-party providers

to access financial data securely, leading to more

innovative, efficient, and customer-focused solutions.

How APIs are powering SME growth in the UAE, focusing

on the latest trends, real-world examples.

Open banking has rapidly evolved as

a transformative force within the

UAE’s financial services sector.

The government’s 2021 National Payment

Systems Strategy, part of the broader

Vision 2021 initiative, set the stage for

financial technology to flourish. Open

banking, now firmly supported by the

Central Bank of the UAE, allows SMEs to

directly link their accounts with a variety

of fintech services via APIs, streamlining

access to capital and reducing administrative

burdens.

The rise of API-driven platforms such

as Tarabut Gateway, FinTech Galaxy,

and DAPI is transforming the way SMEs

8 \ May 2025

thetechnologyexpress.com

access financial products and services.

These companies enable seamless integration

between SMEs and banks, making

it easier to access financing, payments,

and other banking services. As of 2024,

it is reported that UAE fintechs now account

for over 30% of the total banking

API market, a dramatic increase from

2021. This reflects a growing trend in

which SMEs are adopting open banking

solutions for daily financial operations.

Real-world examples abound. Beehive,

a UAE-based peer-to-peer lending

platform, uses open banking APIs to

directly connect SMEs with investors,

providing working capital faster and more

efficiently than traditional bank loans.

Similarly, Invoice Bazaar offers dynamic

discounting and supply chain financing

solutions, powered by API integrations

with major banks, helping SMEs improve

cash flow by receiving early payments

on invoices.

API integration has also played a key

role in enhancing data security and transaction

speed, critical areas for businesses

operating in competitive environments.

For example, C3, a fintech service provider,

leverages APIs to provide SMEs

with a suite of services that automate

invoice generation, payments, and cash

flow management. This reduces the operational

costs for SMEs and enables

faster decision-making.

The Profound Impact of Open Banking

on SMEs in the UAE

The impact of open banking on SMEs in

the UAE is profound. With open banking,

SMEs can access financial products

that were previously out of reach.

The ability to apply for microloans or

invoice financing directly through APIs

is increasing the capital accessibility for

businesses, even those with limited credit

histories. According to a report from the

UAE Ministry of Economy, open banking

is expected to help 35% more SMEs in

the country access financing by 2025,

which could catalyse a new wave of

entrepreneurship.

Moreover, API-powered financial tools

are enhancing operational efficiency

for SMEs. The automation provided by

APIs reduces manual work, accelerates

processes, and improves accuracy in

financial reporting. These solutions empower

SMEs to spend less time managing

finances and more time growing their

business, contributing to greater overall

The UAE’s adoption of

open banking is driving

financial innovation

and enhancing access to

capital for SMEs. These

initiatives are integral

to ensuring the UAE remains

a leader in fintech

and a hub for business

growth.”

H.E. Dr. Thani Al Zeyoudi,

UAE Minister of State for Foreign

Trade

economic activity.

Data-driven insights from open banking

are also enabling businesses to better

understand their customers’ needs.

Through API integrations, businesses

can gather real-time data about customer

spending habits, allowing for more

personalised services and offerings.

As consumer preferences continue to

evolve, SMEs that can offer a tailored

customer experience will be in a stronger

competitive position.

The UAE’s government policies, including

the adoption of open banking as

part of the Digital Economy Strategy, are

crucial in accelerating these changes. By

encouraging the integration of fintech

with traditional banking services, the UAE

is not only enhancing financial inclusion

but also fostering an environment where

SMEs can innovate at scale.

AI-Driven Financial Products: The Next

Frontier for SMEs in the UAE

As the UAE’s open banking ecosystem

matures, we can expect even more

significant advancements. There is an

increasing focus on AI-driven financial

products, which could offer SMEs smarter,

more customised financial solutions.

For example, banks like Mashreq are

already using AI and machine learning

to offer SMEs personalised loan products,

based on transaction data provided

through APIs. This means that

businesses can now receive quicker,

more relevant loan offers, tailored to

their specific financial needs.

Another area to watch is the expansion

of cross-border payments. As SMEs look

to scale regionally and globally, the ability

to make low-cost, fast international

payments via open banking platforms

will become increasingly important.

Companies such as DAPI are already

exploring API solutions that allow SMEs

to make cross-border payments without

the traditional banking intermediaries,

reducing both time and costs.

The Central Bank of the UAE is expected

to introduce new guidelines aimed at

fostering greater collaboration between

banks and fintechs. This collaboration

will likely include further API standardisation,

ensuring smoother integration

across platforms and making it easier

for SMEs to access a wide range of

services from different providers.

For small and medium-sized enterprises

(SMEs), these advancements could

be transformative. With standardised

APIs, SMEs will be better positioned

to access a broader range of financial

services, such as tailored lending options,

real-time payments, and integrated

cash flow management tools, all from

different platforms in a unified manner.

This shift aligns with the UAE’s broader

vision of becoming a regional fintech

hub, encouraging competition and empowering

customers through greater

financial transparency and choice. As

banks and fintechs increasingly work

together under the oversight of robust

regulatory frameworks, the open banking

landscape in the UAE is set to mature

into a dynamic, customer-centric model

that supports both financial inclusion

and economic growth.

May 2025 / 9

UAE Tech NEWS

Uber and WeRide Partner

with Dubai’s RTA

to Introduce Autonomous

Vehicles

Uber and WeRide have partnered

with Dubai’s Roads and Transport

Authority (RTA) to introduce

autonomous vehicle services

in the city. This collaboration aims to

integrate self-driving taxis into Dubai’s

transportation network, with plans for

a commercial launch by 2026. Initial

trials are set to begin in 2025, featuring

safety drivers to ensure service

quality. The initiative supports RTA’s

goal of making 25% of all public transport

journeys autonomous by 2030.

e& UAE Trials 6 GHz And 600 MHz Bands

Trials of the 6 GHz and 600 MHz

spectrum bands to enhance its

5G network capabilities have

been commenced by e&. The 6 GHz

band achieved data speeds up to 10

Gbps, facilitating high-capacity urban

connectivity, while the 600 MHz band

extended 5G coverage beyond 6 km,

ensuring deep indoor penetration and

broad rural reach. These advancements,

utilizing commercial-grade

equipment, aim to support applications

like 8K streaming, VR, IoT, and

smart city initiatives, aligning with the

UAE’s vision for 5G-Advanced and future

6G technologies.

UAE Tops Global Fibre-

To-Home Network

Coverage

The UAE has maintained its position

as the global leader in Fibreto-the-Home

(FTTH) connectivity,

achieving a 99.5% penetration rate

in 2025. This marks the ninth consecutive

year the country has topped the

FTTH Council Europe’s global rankings.

The extensive fibre network,

primarily managed by e& UAE, underscores

the nation’s commitment to

digital infrastructure and innovation.

Dubai RTA Installs

Solar Panels At 22

Facilities

Dubai’s Roads and Transport Authority

(RTA) has completed the

installation of solar panels across

22 of its facilities, including bus depots,

metro stations, and maintenance

workshops. This initiative is expected

to generate approximately 32 million

kilowatt-hours annually, reducing carbon

dioxide emissions by about 10,000

tonnes each year. The project aligns with

Dubai’s sustainability goals, including the

Net Zero Emissions Strategy 2050 and

the Dubai Clean Energy Strategy 2050.

UAE Breaks Record

With Largest Transparent

Interactive

Screen

The UAE has set a new Guinness

World Record by unveiling the

world’s largest transparent interactive

screen, measuring 12.567

square metres. Revealed at the Crisis

Management Technologies Exhibition in

Abu Dhabi, the screen was developed

by NCEMA and features AI-powered

holographic and motion-sensing capabilities,

highlighting the UAE’s commitment

to innovation in crisis management

technologies.

10 \ May 2025


UAE To Replace Emirates

ID With Facial

Recognition

The UAE is set to replace physical

Emirates ID cards with a nationwide

facial recognition system,

enabling residents to access services

and transit points using biometric

identification. The initiative, led by the

Federal Authority for Identity, Citizenship,

Customs and Port Security (ICP),

aims for full implementation within a

year, enhancing security and streamlining

access across sectors like government,

banking, healthcare, and

travel.

UAE Marks Human Spaceflight Anniversary,

Advances Exploration

In April 2025, the UAE commemorated

its human spaceflight anniversary,

highlighting its rapid ascent

in space exploration. Key milestones

include the Emirates Mars Mission,

the development of the Emirates Airlock

for NASA’s Lunar Gateway, and

the Emirates Mission to the Asteroid

Belt, which recently passed its Critical

Design Review. These achievements

underscore the UAE’s commitment to

becoming a global leader in space science

and innovation.

Dubai AI Week 2025

to Host Hackathons,

AI Retreat, Global

Championships and

High-Level Summits

Dubai AI Week 2025, held from

April 21–25, hosts over 10,000

global participants with events

like the AI Retreat, hackathons, the

Global Prompt Engineering Championship,

and Machines Can See Summit.

It also features AI Week in Schools,

aiming to boost digital skills. The initiative

reinforces Dubai’s vision to lead in

AI innovation and global collaboration.

e& Launches Business

Continuity as

a Service at NCEMA

Summit 2025

At the NCEMA Summit 2025, e&

launched Business Continuity

as a Service (BCaaS), a fully

managed solution to help organisations

prepare for and respond to disruptions.

Aligned with ISO 22301 and

NCEMA 7000, BCaaS includes crisis

planning, disaster recovery, and training,

boosting resilience across government

and private sectors.

Dubai to Develop Arabic-Literate

AI Tool,

Launch Initiatives for

Accessible LLMs

During Dubai AI Week 2025, the

Dubai Media Academy announced

the development of an Arabic-literate

AI tool and launched initiatives

to enhance accessible large language

models (LLMs). These efforts aim to

address challenges in Arabic dialect

representation, cultural context, and data

scarcity, fostering AI solutions tailored

for Arabic media and content creation.

May 2025 / 11

Artificial Intelligence

BEYOND THE

BROCHURE:

HOW AI IS RESHAPING REAL

ESTATE IN THE UAE

The UAE’s real estate landscape is undergoing a major

shift, where AI and machine learning are no longer niche

enhancements but central forces in reshaping the sector.

With the UAE Strategy for Artificial Intelligence 2031 serving

as a policy catalyst, real estate stakeholders—from developers

and investors to brokers and buyers—are embracing

AI to optimise operations, improve asset valuation, and

personalise customer journeys.

The increasing availability of real-time

data, paired with powerful

analytics tools, is revolutionising

investment strategies and enabling automated

property management across

the UAE. AI-driven platforms now provide

actionable insights into market trends,

pricing fluctuations, and asset performance,

helping investors make more

informed decisions.

Companies such as InstaVal, Equimap,

Alta Smart Homes, and Azizi Developments

are at the forefront of this

transformation, leveraging AI to enhance

operational efficiency, accuracy, and

customer satisfaction. Their adoption of

intelligent technologies is driving agility

in the market, fostering transparency

12 \ May 2025

and creating a more responsive, investor-friendly

ecosystem that aligns with

the UAE’s broader vision for smart urban

development.

Smarter Valuation through Intelligent

Algorithms

Gone are the days when property valuations

relied solely on human expertise

and basic comparables. AI is enhancing

this process through Automated Valuation

Models (AVMs) that ingest massive

datasets, from recent transaction values

and building specifications to geospatial

data and market sentiment indicators.

InstaVal, for instance, incorporates

satellite imagery, macroeconomic trends,

and AI-based pricing logic to assess properties

with increased precision. Equimap’s

valuation engine provides financial

institutions and agents with real-time

appraisals, reducing turnaround time and

eliminating valuation discrepancies. This

democratises access to data, ensuring

buyers and sellers receive more accurate

AI applications in real

estate align with the

UAE’s digital economy

ambitions and enhance

data-driven decision-making

across the

sector.”

H.E. Abdulla bin Touq Al Marri,

UAE’s Minister of Economy

and fair market evaluations.

Investment Prediction using Behavioural

and Macro-Data Analytics

AI-powered platforms like Property Finder

and Bayut are advancing investment

strategy with predictive analytics. By

analysing demographic trends, browsing

behaviour, transaction histories, and

regional economic indicators, these

platforms can identify undervalued assets

and predict high-growth areas with

greater accuracy.

For example, Property Finder’s dedicated

data lab employs machine learning

algorithms to predict rental yield growth

and track demand spikes in emerging

suburban areas. By analysing patterns

in user behaviour, historical pricing, and

demographic shifts, the platform provides

investors with actionable insights.

Institutional investors can use this intelligence

to reallocate capital towards

high-performing segments, thereby maximising

returns while mitigating potential

risks. This algorithmic foresight not only

enhances portfolio performance but also

enables a more dynamic investment approach.

Through predictive analytics,

Property Finder is empowering stakeholders

to make data-backed decisions

in a fast-evolving market, reinforcing

its role in shaping smart real estate investments.

Automated Asset Management and

Tenant Efficiency

AI is also facilitating the automation of

property operations. Alta Smart Homes

is using artificial intelligence combined

with IoT to automate energy usage, identify

anomalies, and schedule predictive

maintenance. AI-powered sensors detect

inefficiencies in HVAC systems, water

usage, and lighting, and dynamically

adapt based on tenant preferences

and real-time occupancy.

Developers such as Azizi Developments

are incorporating similar technologies

in new projects to improve

sustainability performance and reduce

maintenance overhead. These systems

not only enhance tenant comfort but

also support ESG goals through more

efficient resource management.

Hyper-Personalisation in the Customer

Journey

Customer-facing platforms like Bayut and

Dubizzle are leveraging AI to provide

tailored property search experiences.

Natural Language Processing (NLP)


chatbots assist users with queries,

while recommendation engines suggest

properties based on lifestyle indicators,

historical clicks, budget range, and location

preferences.

These advanced technologies have

significantly lowered user bounce rates

and boosted conversion metrics across

real estate platforms. By leveraging artificial

intelligence to filter out irrelevant listings

and present highly relevant matches,

users can now navigate property portals

with greater ease and precision.

This streamlined experience accelerates

the decision-making process, helping

users complete their property journey

faster and more efficiently. Enhanced

personalisation, predictive search, and

intelligent recommendations ensure that

users find exactly what they need, making

AI an essential tool in shaping seamless

property search experiences.

What’s Next for AI in the UAE Real Estate

The next phase of AI integration is poised

to impact urban planning, smart contract

automation, and ESG-based real estate

scoring. Generative AI will soon aid architectural

design and land-use planning

by simulating population growth, traffic

patterns, and commercial demand.

Blockchain integration with AI could

further streamline real estate transactions

by enabling autonomous execution of

contracts. In parallel, ESG investors are

exploring AI tools that quantify sustainability

scores of developments using

satellite imaging, emissions data, and

social impact matrices.

Backed by robust government support

and rising investor interest in proptech,

the UAE is rapidly evolving into a leading

hub for AI-driven real estate innovation

in the GCC. Initiatives such as smart

city projects, digital twin modelling,

and AI-powered property platforms are

transforming how properties are listed,

valued, and managed.

Companies like Property Finder, Bayut,

Dubizzle, and Azizi Developments are

leveraging artificial intelligence and machine

learning to enhance customer experiences,

automate property valuations,

and enable predictive analytics.

AI is no longer an emerging trend but

a transformative force in the UAE’s real

estate industry. By making valuation more

precise, operations more intelligent, and

investments more data-driven, AI is enabling

a new era of real estate intelligence

that aligns with the UAE’s vision for a

future-ready, digitally enabled economy.

May 2025 / 13

AI NEWS

Viral ChatGPT Social Media Trends Spark Legal,

Ethical AI ‘Threat’ as UAE Experts Warn of Data

Risks

UAE experts are raising alarms

over viral ChatGPT-driven social

media trends, such as AI-generated

Studio Ghibli-style portraits,

citing significant legal, ethical, and

data privacy concerns. They warn that

these unregulated AI tools may compromise

artists’ rights, dilute cultural

heritage, and expose users to data

misuse. Authorities urge stronger regulations

and public awareness to balance

innovation with protection.

OpenAI Set to Secure

$40 Billion in Soft-

Bank-led Funding to

Advance AI Initiatives

OpenAI has secured up to $40

billion in new funding, led by

SoftBank Group, pushing its

valuation to $300 billion. This funding

will support the company’s AI research,

expansion of computing infrastructure,

and enhancement of tools for its 500

million weekly ChatGPT users. However,

OpenAI, backed by Microsoft, must

transform into a for-profit entity by the

end of 2025 or early 2026 to access

the full investment.

Aramex, AI platform

Shipsy Strike Partnership

to Transform

Last-Mile Delivery

Operations

Aramex has partnered with AI

logistics platform Shipsy to enhance

last-mile delivery operations.

This collaboration introduces

AI-driven routing, workforce optimisation,

and real-time tracking, supporting

Aramex’s new Same Day Delivery service.

Additionally, Aramex India plans

to launch a Virtual Wallet for SMEs and

prepaid customers, streamlining onboarding

and shipping processes.

UAE Set to Become

First Country to Use AI

to Write Laws

The United Arab Emirates has become

the first country to officially

use artificial intelligence to draft,

review, and amend its laws. The initiative,

announced by Sheikh Mohammed bin

Rashid Al Maktoum, aims to accelerate

lawmaking by up to 70% through a new

Regulatory Intelligence Office. The AI

system will analyze legal data to suggest

legislative updates, enhancing efficiency

and responsiveness.

Dubai’s Coca-Cola

Arena Unveils AI-powered

Fan Experience

Overhaul

Dubai’s Coca-Cola Arena has unveiled

an AI-powered fan experience

overhaul, featuring a real-time

WhatsApp assistant, 3D seat previews,

and flexible payments via Tabby. Launching

with the Michael Learns to Rock

concert on April 27, 2025, the initiative

supports Dubai’s digital transformation

goals and marks a major tech upgrade

ahead of Dubai AI Week 2025.

14 \ May 2025


UAE Business Leaders

Banking on AI to Drive

Growth; 49% Expect

Returns within 2 Years

A

recent YouGov survey commissioned

by SAP reveals that 94%

of UAE enterprises view AI as a

key driver of long-term growth, with

49% expecting significant returns

on AI investments within one to two

years. This optimism was evident at

the SAP NOW AI Tour in Dubai, where

over 1,500 industry leaders gathered

to explore AI’s transformative potential

across sectors.

94% of UAE Enterprises

Believe AI will

Enable Long-Term

Growth, Shows SAP

Survey

According to a recent YouGov

survey commissioned by SAP,

94% of enterprises in the UAE

believe AI will drive long-term business

growth. Nearly 49% expect significant

returns within one to two years, with

97% of IT decision-makers confident

in using AI insights for critical decisions.

This optimism was showcased

at the SAP NOW AI Tour in Dubai.

Dubai Wants Every

Future Digital Company

to be AI-first: UAE

Minister

Dubai is positioning itself as a global

AI hub, with every future digital

company required to be AI-first,

according to UAE Minister Omar Sultan

Al Olama. Speaking at Dubai AI Week

2025, he emphasized the need for

businesses to integrate AI into their

core operations. The initiative aligns

with Dubai’s broader strategy to lead in

AI innovation and digital transformation.

Khazna Launches

UAE’s First AI-Optimised

Data Centre

Khazna Data Centers has commenced

construction on the

UAE’s first AI-optimised data

centre, QAJ1, in Ajman. Designed to

deliver 100MW capacity, it will support

high-density AI workloads using

advanced liquid cooling and AI-driven

energy management. The facility, built

to LEED Gold standards, is slated for

completion by December 2026, reinforcing

the UAE’s commitment to digital

transformation and AI leadership.

Drones and AI Set to Further Elevate e& UAE’s

Operational Efficiencies

UAE’s e& has launched AIpowered

autonomous drones

for telecom tower inspections,

enhancing operational efficiency and

safety. Managed remotely from the

Drones Operations Centre, these

drones use real-time analytics to detect

structural issues, enabling proactive

maintenance and reducing downtime.

The initiative supports the UAE’s

smart city ambitions by improving

network reliability, sustainability, and

emergency response capabilities.

May 2025 / 15

APP EXPRESS

FATHOM AI NOTETAKER:

STREAMLINE YOUR MEETINGS

Fathom AI Notetaker is a free, AI-powered assistant that

records, transcribes, highlights and summarises meetings

held on Zoom, Google Meet and Microsoft Teams,

allowing users to remain fully engaged without worrying about

note‐taking.

Installation is quick and effortless via the Chrome extension,

with over 200 000 active users and a perfect 5.0‐star

rating from 989 reviews on the Chrome Web Store . It has

also earned the title of #1 Rated AI Meeting Assistant on

G2, reflecting its reputation among professionals seeking

reliable meeting support.

Once activated, Fathom generates AI‐driven summaries in

under 30 seconds of meeting end, captures key moments

through speaker‐tagged highlights and extracts action items

and clips for seamless sharing. It automatically syncs summaries

and tasks to popular CRMs such as Salesforce and

HubSpot, saving users from manual post‐meeting data entry.

Security and privacy are integral to Fathom’s design. The

app never trains its models on user data, employs robust

encryption to protect recordings and transcripts, and meets

HIPAA, SOC 2 Type II and GDPR compliance standards, ensuring

that sensitive information remains secure at all times.

Users often report saving an average of twenty minutes

per meeting, equating to nearly one and a half weeks of

reclaimed time each year, making Fathom an indispensable

tool for teams and individuals striving to boost productivity

and focus on what truly matters in every conversation.

LOOKA:

KEEP YOUR LOVED ONES SAFE WITH

REAL‐TIME LOCATION TRACKING

Looka leverages advanced GPS technology to offer precise,

real‐time location updates for family and friends,

making it simple to see exactly where your loved ones

are at any moment . After installing the app, users can add

contacts directly from their phonebook and view each person’s

live position on an interactive map, with one‐tap navigation

providing turn‐by‐turn directions to their exact location . To

preserve privacy, Looka allows you to block specific contacts

from tracking you, and in the event of a stolen or lost device

the app can swiftly pinpoint its whereabouts.

Renowned for its intuitive interface, Looka enjoys strong

user satisfaction—boasting a 4.4‐star rating from over 21,000

reviews on Google Play . The developer’s Data Safety section

transparently outlines that the app collects location,

personal information and device identifiers, while any sharing

is strictly confined to performance analytics, ensuring user

data is handled responsibly . Compatibility across both Android

and iOS platforms ensures seamless synchronisation,

and the April 18, 2025 update enhanced overall stability and

responsiveness.

With more than five million installs, Looka has established itself

as a reliable tool for anyone seeking peace of mind through

connectedness and security. Whether you’re coordinating

school pick‐ups, checking on elderly relatives or recovering

a misplaced phone, Looka delivers accurate tracking and

robust privacy controls in one straightforward app.

16 \ May 2025

OPUSCLIP:

TRANSFORMING LONG

VIDEOS INTO VIRAL SHORTS


OpusClip is an artificial intelligence‐powered video editing

platform that automates the process of converting

lengthy footage into engaging short‐form clips optimised

for social media. Founded in March 2023 by Young Zhao, Jay

Wu and Grace Wang, the company is headquartered in San

Francisco and set out to democratise video production by

removing the steep learning curve associated with traditional

editing tools. Content creators simply upload or link to a

long‐form video, whether an interview, lecture or webinar—and

OpusClip’s AI module analyses the file, identifies the most

compelling “hooks,” and automatically generates concise

clips complete with captions, aspect‐ratio adjustments and

optional B‐roll enhancements.

One of OpusClip’s defining capabilities is its Virality Score,

a GPT‐4‐powered model that predicts which segments are

most likely to resonate on platforms such as TikTok, You-

Tube Shorts and Instagram Reels. The tool’s auto‐captioning

feature supports multiple languages, improving accessibility

for viewers who consume content without sound. OpusClip

operates on a freemium model: a free plan grants 60 credits

per month (each credit enables one clip export at up to 1080p,

watermark included), while paid tiers start at US $19 per

month for expanded credits, watermark removal and priority

processing. With its combination of AI automation, data‐driven

insights and flexible pricing, OpusClip has positioned itself

as an essential tool for creators aiming to maximise reach

and engagement in today’s fast‐paced digital landscape.

RYTR:

YOUR AI WRITING ASSISTANT

Rytr is an AI-powered writing assistant designed to help

users create high-quality content efficiently. Utilising

advanced language models, Rytr assists in crafting a

wide range of content types including blog posts, emails,

marketing copy, and social media updates. Users can choose

from various content templates or customise the tone, style,

and structure to match their specific needs.

The platform supports more than 30 languages and offers

over 20 different writing tones, making it suitable for global

audiences. Rytr also includes features like a rich text editor,

a built-in plagiarism checker, and basic SEO tools, which are

especially useful for content creators and digital marketers.

Additionally, the AI image generator allows users to produce

relevant visuals directly within the platform.

Rytr’s interface is clean and user-friendly, allowing even

beginners to generate content with ease. It offers a free plan

with limited monthly characters and premium plans that unlock

more features and usage. The tool is particularly helpful for

freelancers, small business owners, and agencies looking to

save time and scale their content production without compromising

on quality.

Rytr stands out as a smart, reliable, and accessible tool for

anyone looking to streamline their writing process. Its combination

of versatility, ease of use, and affordability makes

it a valuable asset in the world of digital content creation

and marketing.

May 2025 / 17

COVER

STORY

COVER STORY

BEYOND OIL:

HOW GULF NATIONS ARE WINNING

THE AI ARMS RACE

The gleaming metropolises rising from the Arabian desert

are no longer just monuments to oil wealth-they are becoming

command centers for a new kind of power: artificial

intelligence. Saudi Arabia and the United Arab Emirates are

making unprecedented investments in AI infrastructure,

talent, and innovation ecosystems, strategically positioning

themselves as global AI leaders. This transformation

represents one of the most ambitious economic pivots in

modern history, as these traditional energy powerhouses

race to become digital innovation hubs before the world’s

appetite for fossil fuels wanes.

20 \ May 2025


The scale and speed of the Gulf’s AI ambitions are

staggering. According to PwC estimates quoted

in a recent Trends Research & Advisory report, AI

could contribute $96 billion to the UAE’s GDP by 2030,

representing about 13.6% of the economy3. For Saudi

Arabia, the figures are even more impressive, with AI

projected to contribute $135 billion to the Kingdom’s

economy by 2030, making it the biggest beneficiary

of the technology in the Middle East4.

Saudi Arabia is expected to see AI’s contribution to

GDP rise to 12.4% in 2030, with an average annual

growth rate of 31.3% between 2018 and 2030 in AI’s

economic contribution4. This positions the Kingdom

among the global leaders in AI-driven economic transformation,

representing a fundamental shift from oil

dependency to technological innovation.

The UAE’s AI market alone is projected to surge from

$3.47 billion in 2023-2024 to an extraordinary $46.33

billion by 20303. This explosive growth is not simply

aspirational-it is being fueled by massive investments

and strategic government initiatives designed to accelerate

AI adoption across all sectors of the economy.

National Strategies: Vision with Execution

Both Gulf powerhouses have established comprehensive

national AI strategies that provide clear roadmaps for

their technological transformations.

The UAE’s National Strategy for Artificial Intelligence

2031 sets an ambitious vision: to transform the UAE into

a world leader in AI by investing strategically in people

and key industries1. The strategy outlines eight critical

objectives including building the UAE’s reputation as an

AI destination, increasing competitive assets in priority

sectors through AI deployment, developing a fertile

ecosystem, adopting AI across government services,

attracting and training talent, establishing world-leading

research capabilities, providing necessary data infrastructure,

and ensuring strong governance1.

What differentiates the UAE’s approach is its integration

with longer-term national goals. The AI Strategy

aligns with the UAE Centennial 2071 vision to make the

UAE the best country in the world, with planned implementations

across education, economy, government

development, and community services1. The UAE AI

and Blockchain Council oversees this implementation,

coordinating efforts across federal and local entities.

Similarly, Saudi Arabia’s AI strategy is embedded within

Vision 2030, the Kingdom’s ambitious economic diversification

blueprint. The Saudi Data and AI Authority,

established in 2019, has been instrumental in integrating

AI into both public and private sectors2. The results are

becoming increasingly visible: AI-related companies in

Saudi Arabia raised more than $1.7 billion in funding in

2023, and the number of firms focused on AI exceeded

240 that same year2.

The Investment Tsunami: Building AI Infrastructure

and Ecosystems

The Gulf’s AI ambitions are backed by extraordinary

financial commitments that dwarf most global competitors’

investments. Recent announcements reveal the

May 2025 / 21

COVER STORY

massive scale of this financial firepower.

At the LEAP 2025 conference in Riyadh,

Saudi Arabia secured technology

and AI investments exceeding $14.9 billion,

reinforcing its position as a global

hub for artificial intelligence, cloud computing,

and digital infrastructure. These

investments included:

1. A $1.5 billion partnership between Groq

and Aramco Digital to boost AI-powered

cloud computing capabilities

2. A $2 billion joint venture between

Saudi-based Alat and China’s Lenovo

to establish an advanced AI and robotics-driven

manufacturing and technology

hub

3. The launch of Europe, Middle East and

Africa’s largest AI compute infrastructure

hub in Dammam by Groq, featuring 19,000

Language Processing Units (LPUs) that

provide some of the world’s fastest AI

inferencing services

What’s particularly significant is that

Saudi Arabia is not simply acquiring technology-it’s

building infrastructure that will

serve global clients. The new GroqCloud

region in Dammam is positioned as a

service for international users beyond

the Middle East, offering the lowest cost

for inferencing AI models in the world

according to former Aramco Digital CEO

Tareq Amin.

UAE’s Strategic AI Partnerships

The UAE has similarly secured major

AI investments, including a $30 billion

AI infrastructure partnership between

BlackRock, Microsoft, and Abu Dhabi

fund MGX, a $1.5 billion Microsoft investment

in G42 (the UAE’s leading AI

company), and a $1 billion workforce

development fund to upskill AI talent.

These investments are not simply

about infrastructure-they are creating

complete innovation ecosystems.

The UAE has established over 35 data

centers nationwide, creating the digital

foundation needed for AI development.

These facilities, combined with strategic

partnerships with global technology

leaders, are positioning the UAE as an

essential hub in the global AI landscape.

Both Gulf nations recognize that

physical infrastructure is only part of

the equation-human capital is the true

differentiator in the AI race.

The UAE’s Federal AI Programme has

graduated more than 370 Emirati professionals

for strategic AI roles across

government and industry. This focus

on developing local talent is complemented

by initiatives to attract global AI

experts, creating a diverse ecosystem

of innovators.

Saudi Arabia has made similar investments

in talent development, with the

AI Centre of Excellence (in partnership

with Microsoft and PwC) upskilling Saudi

engineers and researchers. What’s particularly

remarkable is that Saudi Arabia

stands as the only country where women

have higher AI skill penetration than

men-an unprecedented achievement in

global tech talent development.

Arabic AI: Meeting Regional Needs

A crucial differentiator for Gulf AI development

is the focus on technologies

specifically designed for Arabic language

and cultural contexts. Arabic natural language

processing (NLP) represents a

significant opportunity, as most global

AI tools struggle with the complexities

of Arabic dialects and slang.

22 \ May 2025


Local companies are addressing this

gap. Saudi innovators like Lucidya are

developing specialized Arabic NLP capabilities

that global tech giants haven’t

mastered. This focus on Arabic-language

AI creates both regional advantages

and potential export opportunities to

the broader Arabic-speaking world of

over 400 million people.

The Business Implications: What This

Means for Global Companies

The Gulf’s AI transformation presents

significant opportunities for businesses

worldwide, particularly in these sectors:

1. AI Infrastructure and Services

Companies offering AI hardware, cloud

services, and specialized computing solutions

have unprecedented opportunities

in the Gulf. With massive investments

flowing into data centers and computing

infrastructure, providers who can deliver

cutting-edge AI technologies will find

eager customers and potential government

partners.

2. Industry-Specific AI Applications

The Gulf nations are focusing AI investments

on key economic sectors including

energy, healthcare, retail, finance,

and government services. Companies

developing vertical-specific AI solutions

for these industries have significant opportunities

to deploy their technologies

at scale in environments where both

funding and political will support rapid

adoption.

3. Talent Development and Education

Organizations specializing in AI education,

training, and workforce development

are seeing growing demand as both

countries invest heavily in human capital.

The Gulf’s focus on building homegrown

talent creates opportunities for educational

technology companies, training

providers, and certification programs.

4. Research and Innovation Partnerships

The UAE’s National Virtual AI Institute and

Key Thinkers Program demonstrate the

emphasis on building research capabilities.

International research institutions,

universities, and R&D-focused companies

have opportunities to establish

meaningful partnerships that leverage

the Gulf’s financial resources and strategic

priorities.

Challenges and Strategic Considerations

Despite impressive progress, several

challenges remain:

1. Sustainable Talent Development

While both countries are making significant

progress in talent development,

creating self-sustaining AI talent ecosystems

requires time. Companies engaging

in the Gulf should consider contributing

to talent development as part of their

long-term strategy.

2. Regulatory Frameworks

Both Saudi Arabia and the UAE are developing

AI governance frameworks, but as

in many regions globally, regulations are

still evolving. Businesses should monitor

regulatory developments and engage

proactively with policymakers.

3. Regional Competition

While Saudi Arabia and the UAE are leading

the Gulf’s AI transformation, they

are also competing to attract similar

investments, partnerships, and talent.

Companies may benefit from thoughtful

strategies that leverage opportunities

in both markets while respecting their

distinct priorities and approaches.

A New Global AI Power Center Emerges

The Gulf’s transformation from oil dependence

to AI leadership represents one of

the most ambitious economic diversification

efforts in history. With committed

leadership, massive financial resources,

clear national strategies, and increasing

momentum, Saudi Arabia and the UAE

are positioning themselves as essential

players in the global AI landscape.

For global businesses, the message is

clear: the Gulf is no longer just a market

for oil and gas or a source of investment

capital-it is becoming an innovation hub

with the potential to shape the future of

artificial intelligence globally. Companies

that recognize this transformation early

and engage strategically with the Gulf’s

AI ecosystems will find themselves with

significant advantages in what promises

to be one of the defining technological

revolutions of the 21st century.

May 2025 / 23

Blockchain

TRACEABILITY

TRIUMPHS:

BLOCKCHAINS ROLE IN

STREAMLINING UAE’S SUPPLY

CHAINS

As the UAE accelerates its digital transformation journey,

blockchain technology is emerging as a powerful enabler in

modernising supply chain operations. By offering transparent,

tamper-proof records, blockchain significantly improves

how goods are tracked and verified across sectors like

logistics, manufacturing, and trade finance.

Leading regional players such as Tracer,

Canvas International LLC, Holo.

ae, and Jibrel Network are pioneering

these innovations alongside state-backed

platforms like Dubai Trade by DP World.

This convergence of tech and trade is

not just improving accountability but is

also attracting global partners seeking

seamless, data-driven supply chains

rooted in trust and efficiency.

Rewiring logistics with decentralised

trust

The logistics sector, critical to the UAE’s

position as a trade gateway, is undergoing

a massive transformation powered by

24 \ May 2025


blockchain. Tracer, a blockchain-driven

logistics platform, has enabled real-time

cargo tracking, providing verifiable data

at each stage of movement—from warehousing

to delivery. By eliminating the

need for manual documentation and reducing

delays, blockchain enhances reliability

while cutting administrative costs.

Dubai Trade, the digital arm of DP

World, integrates blockchain to unify

documentation across customs, freight,

and port operations. Through smart contracts

and decentralised ledgers, traders

now experience faster clearances, reduced

paperwork, and enhanced trust

between supply chain partners.

Emirates Logistics is also adopting

blockchain to optimise end-to-end visibility.

Shipment data stored on immutable

ledgers helps detect inefficiencies,

mitigate losses, and ensure real-time

compliance with international shipping

standards.

Manufacturing Traceability in a Digital-First

Economy

In the UAE’s rapidly industrialising landscape,

blockchain is vital for tracking

product components, ensuring authenticity,

and meeting ESG and compliance

standards. Holo.ae, a UAE-born smart

manufacturing company, uses blockchain

to record every stage of the production

lifecycle. This not only prevents

counterfeiting but also supports green

credentials by ensuring ethical sourcing

of materials.

Canvas International LLC has integrated

blockchain into its manufacturing processes,

allowing customers and partners

to trace the journey of raw materials from

source to production. This level of transparency

is crucial in enhancing export

confidence by ensuring the authenticity

and ethical sourcing of materials.

Furthermore, it aligns with the UAE’s

broader industrial strategy, particularly

under Operation 300bn, which aims to

elevate the nation’s manufacturing sector

and position it as a global industrial

hub. By embracing blockchain, Canvas

International is helping to drive greater

efficiency, trust, and global competitiveness

in the UAE’s industrial landscape.

Redefining Trade Finance through Digital

Ledgers

The intersection of blockchain and trade

finance has become a critical area of

innovation. The UAE-based Jibrel Network

has developed blockchain tools to

tokenise real-world financial assets and

smart contracts for financing transactions.

This minimises the risk of fraud,

ensures faster execution, and reduces

dependency on intermediaries.

Blockchain adoption is especially crucial

in the UAE’s trade finance ecosystem,

where transactions are traditionally

paperwork-heavy. As more financial institutions

digitise operations, integrating

blockchain enhances compliance, speeds

up loan processing, and improves credit

assessments for SMEs.

Collaboration between private blockchain

startups and regulators is facilitating

the development of interoperable

platforms that connect local commerce

with global trade frameworks.

By working together, these stakeholders

are ensuring that blockchain

solutions are not only tailored to the

UAE’s unique needs but are also compatible

with international standards. This

alignment fosters cross-border trade

and strengthens the UAE’s position as

a key player in the global supply chain

landscape. As these partnerships grow,

they will drive the adoption of seamless,

secure, and efficient blockchain-based

solutions, enabling businesses to expand

their reach and enhance trade operations

on a global scale.

Strategic Implications for UAE’s Digital

Economy

Blockchain’s impact extends beyond

operational efficiency—it’s becoming

a cornerstone of the UAE’s strategic

ambitions. The government’s “UAE Blockchain

Strategy 2021” laid the groundwork

for embedding blockchain into public

and private sector services. Today,

over 50% of federal transactions are

on blockchain, setting a benchmark for

the region.

With Expo City Dubai positioning itself

as a smart city driven by emerging

tech, and Jebel Ali Free Zone offering

incentives for blockchain-based logistics

startups, the environment is ripe

for supply chain innovation.

The integration of AI, IoT, and blockchain

is poised to drive the UAE’s supply

chains towards a more predictive and

resilient model. With AI’s ability to analyse

data patterns, IoT’s real-time monitoring

capabilities, and blockchain’s transparency,

supply chains can anticipate potential

disruptions before they occur.

Blockchain solutions

are revolutionising

how trade is conducted,

ensuring transparency

and traceability at every

stage of the supply

chain.”

H.E. Dr. Thani bin Ahmed Al Zeyoudi,


Trade

This convergence enables businesses

to shift from reactive problem-solving to

proactive issue prevention, enhancing

overall efficiency and reducing risks. As

these technologies continue to evolve,

they will play a crucial role in shaping

the UAE’s position as a global leader in

advanced supply chain management,

fostering smoother, more reliable trade

flows.

As these technologies mature, their

impact will deepen, particularly in sectors

like logistics, manufacturing, and trade

finance. Enhanced traceability, transparency,

and automation are making

UAE-based supply chains more resilient

and agile, critical qualities in a globally

competitive environment. Government-backed

initiatives, including Dubai

Trade and Emirates Blockchain Strategy,

are further reinforcing this transformation

by promoting digital adoption and

cross-border interoperability.

May 2025 / 25

CRYPTO NEWS

Mantra Unveils

$108M Fund to Back

Real-World Asset

Tokenization, DeFi

Mantra, a UAE-based Layer-1

blockchain platform, has

launched the $108,888,888

Mantra Ecosystem Fund (MEF) to support

the development of real-world

asset (RWA) tokenization and decentralized

finance (DeFi) projects. The

fund aims to deploy capital over four

years, welcoming projects at any developmental

stage. Backed by institutional

partners including Laser Digital,

Shorooq, and Amber Group, MEF

seeks to bridge traditional finance and

DeFi through tokenization.

Standard Chartered and OKX Pilot Crypto,

Tokenized Fund Collaterals

Standard Chartered and OKX have

launched a pilot program allowing

institutional clients to use cryptocurrencies

and tokenized money market

funds (MMFs) as off-exchange collateral

for trading. The initiative, introduced

on April 10, 2025, operates under the

Dubai Virtual Asset Regulatory Authority’s

(VARA) framework. Standard Chartered

serves as the regulated custodian in

the Dubai International Financial Centre

(DIFC), while OKX manages the trading

infrastructure. Franklin Templeton’s

tokenized MMFs are among the first

assets offered in this program. Brevan

Howard Digital is also participating in

the pilot. This collaboration aims to

enhance capital efficiency and reduce

counterparty risk for institutional clients.

Trade War Chaos

‘Spells End of Bitcoin’,

Analyst Says

Analysts are concerned that escalating

trade war tensions could

harm Bitcoin’s stability, noting

decreased trading volumes and investor

sentiment. While some view Bitcoin as

a hedge against economic uncertainty,

others fear that tariffs may undermine

its value. Opinions remain divided

on whether the ongoing volatility will

strengthen or weaken Bitcoin’s position

in the market.

Dubai Govt Agencies

to Link Real Estate

Registry with Property

Tokenization

Dubai’s government agencies have

initiated a groundbreaking project

to integrate the city’s real estate

registry with property tokenization. On

April 6, the Dubai Land Department (DLD)

and the Virtual Assets Regulatory Authority

(VARA) signed an agreement to link

property ownership records with digital

tokens via a governance system. This

collaboration aims to enhance market

liquidity, attract global investors, and

streamline property management processes.

The initiative is part of Dubai’s

broader strategy to become a global

hub for digital assets and innovation.

US Court Fines UAE

Crypto Firm CLS Global

$428K for Wash

Trading

A

U.S. federal court in Boston

fined UAE-based cryptocurrency

firm CLS Global $428,059

for engaging in wash trading and wire

fraud. The company admitted to manipulating

trading volumes of the FBI’s

NexFundAI token to deceive investors.

In addition to the fine, CLS Global

was sentenced to three years of probation,

during which it is prohibited

from participating in U.S. cryptocurrency

markets.

26 \ May 2025


UAE Crypto Startup

Resolv Labs Secures

$10m Seed Funding

UAE-based crypto startup Resolv

Labs has raised $10 million

in seed funding to expand its

yield-bearing stablecoin protocol, Resolv.

Led by Cyber.Fund and Maven11,

the funding will help diversify Resolv’s

yield sources, including Bitcoin-based

strategies, and enhance integration

with digital asset managers. The company

aims to expand to additional

blockchain networks.

UAE Doubles Down on

Crypto Despite $5B

Token Crash and Regulatory

Heat

Despite a $5 billion token crash

and increasing regulatory scrutiny,

including a $12.5 million fine

on Hayvn, the UAE remains committed

to the crypto sector. Abu Dhabi’s MGX

investment vehicle has invested $2

billion in Binance, marking a significant

push to establish the UAE as a global

crypto hub, alongside its broader digital

finance goals.

Ripple XRP Partners

with India

As of April 2025, there is no verified

information confirming a partnership

between Ripple (XRP) and

India. Reports suggesting such a collaboration,

particularly regarding oil trade

transactions, are based on speculation

and have not been officially confirmed

by Ripple, the Indian government, or

the UAE authorities. While XRP’s role

in facilitating cross-border payments is

acknowledged, any claims of a formal

partnership remain unsubstantiated.

Dubai Land Regulator Teams Up with Crypto

Watchdog to Drive Real Estate Tokenization

Dubai’s Land Department (DLD)

has partnered with the Virtual

Assets Regulatory Authority

(VARA) to integrate blockchain-based

property tokenization into the city’s

real estate registry. This collaboration

aims to enhance market liquidity,

streamline property management, and

attract global investors. The initiative

is part of Dubai’s broader strategy to

become a leading hub for digital assets

and innovation in the real estate

sector.

EU and UAE to Start

Talks on Comprehensive

Trade Deal

The European Union (EU) and the

United Arab Emirates (UAE) have

agreed to start negotiations on a

Comprehensive Economic Partnership

Agreement (CEPA). Announced on

April 10, 2025, the agreement aims to

boost trade in goods, services, and investment,

with a focus on renewable

energy, green hydrogen, and critical

raw materials, strengthening bilateral

ties.

May 2025 / 27

FinTech

MY MONEY, MY WAY:

HOW FINTECHS ARE DELIVERING

PERSONALIZED FINANCIAL

SOLUTIONS IN THE UAE

This article explores how UAE-based FinTechs are transforming

personal finance using AI, data analytics, and mobile

platforms. Platforms like Sarwa, Finllect, and Yallacompare

are offering innovative solutions, from robo-advisory and

micro-lending to financial literacy, enabling consumers to

manage, save, and invest more efficiently with personalised,

tech-driven tools.

The UAE’s FinTech ecosystem is

evolving rapidly, driven by digital-native

consumers, progressive

regulation, and government-led financial

inclusion goals. According to the UAE

FinTech Market Report 2024 by DIFC,

the country’s FinTech sector is set to

reach USD 2.5B by 2026, growing at a

CAGR of 23%. In this dynamic space,

platforms like Sarwa, Monami Tech,

and Wahed Invest are at the forefront,

delivering AI-enabled personalised services

such as automated investments,

goal-based savings, and risk-adjusted

portfolio recommendations.

For instance, Sarwa’s hybrid robo-advisory

model combines human expertise

with AI to offer curated investment port-

28 \ May 2025

folios. Meanwhile, Wahed Invest caters

to UAE’s Islamic finance market through

a Shariah-compliant investment app using

machine learning to optimise asset

allocation. Additionally, Tally is emerging

as a millennial-friendly solution, offering

digital budgeting tools that leverage

behavioural analytics to offer real-time

financial coaching.

Beyond investment platforms, lending

and credit access are undergoing

significant transformation. Finllect, a

UAE-based credit-building app, empowers

residents to establish and improve

their credit profiles using alternative data

sources like utility bills, rent payments,

and digital subscriptions.

This approach is particularly impactful

for freelancers, gig workers, and new-tocredit

individuals who often lack access

to traditional banking services. In a region

where expatriates make up a large portion

of the population and conventional

credit scoring is limited, such innovation

bridges financial gaps. By enabling

broader credit inclusion, platforms like

Finllect are helping reshape financial

opportunities and improve long-term

financial stability across communities.

Impacting Lives and Business Bottom

Lines

These innovations are not just consumer

conveniences—they are shaping business

strategies and economic inclusion. According

to a 2023 study by PwC Middle

East, 61% of UAE residents want their

bank or financial service provider to offer

personalised insights. As a result,

traditional players are increasingly collaborating

with FinTechs to meet rising

expectations.

Monami Tech, for instance, powers

lending-as-a-service for banks and

NBFCs, providing a plug-and-play infrastructure

to enable micro-lending,

BNPL, and credit scoring. Meanwhile,

platforms like SoulWallet and Yallacompare

help users compare and choose

products—such as loans, credit cards,

and insurance—based on their actual

financial behaviour and preferences,

thus boosting financial literacy and

better decision-making.

Xpence and Aqeed are targeting the

SME and gig economy markets. Xpence

offers AI-based expense tracking and

smart business accounts tailored for

freelancers and startups, while Aqeed

digitises insurance aggregation with

personalised policy recommendations

based on occupation, demographics,

and lifestyle.

Government policy is aligned with this

transformation. The UAE’s National Strategy

for Artificial Intelligence 2031 and

the Dubai Economic Agenda (D33) both

prioritise AI-led innovation and inclusive

finance. This supportive regulatory environment

has given FinTechs confidence

to scale.

What Lies Ahead: Toward Autonomous

Finance

The future of FinTech in the UAE is increasingly

headed toward autonomous

finance—a model where consumers’ finances

are not just managed digitally

but optimised in real-time by intelligent

the SCA closely monitors

challenges and risks.

The emergence of new

products, services and

technologies, such as

distributed ledger technology

and artificial

intelligence, presents

both opportunities and

challenges for regulators.”

H.E. Dr. Maryam Buti Al Suwaidi,

Chief Executive Officer, Securities

and Commodities Authority (SCA)


systems. AI will soon enable platforms

to detect overspending patterns, automate

savings, rebalance investments

dynamically, and recommend customised

insurance—all without user intervention.

Souqalmal, now partly owned by

National Bonds, is already integrating

financial education with automation,

creating a one-stop shop for budgeting,

saving, investing, and learning. This

convergence of services indicates that

FinTechs are becoming full-service digital

finance partners rather than just niche

solution providers.

Moreover, as open banking becomes

a reality in the UAE—spurred by the Central

Bank’s FinTech strategy—these personalised

financial services will be more

accurate, holistic, and secure. Real-time

access to user data across platforms

will empower FinTechs to create unified

financial dashboards that go beyond silos.

However, success hinges on building

and maintaining user trust. As FinTech

platforms increasingly rely on personal

financial data to deliver customised

solutions, safeguarding this information

becomes more critical than ever. Consumers

need assurance that their data is

secure, their privacy respected, and that

platforms operate with full transparency.

Regulatory compliance, ethical data

use, and robust cybersecurity frameworks

will be fundamental pillars in the

next phase of FinTech evolution. As personal

finance becomes more digitised

and data-driven, these elements are

no longer optional—they are essential

for sustaining user trust and industry

credibility.

FinTech companies that prioritise

these safeguards, while continuing to

innovate and personalise services, will

be better positioned to lead the market.

Moreover, their commitment to responsible

practices will contribute to a more

secure and inclusive financial ecosystem,

aligning closely with the UAE’s broader

ambitions for digital transformation,

economic resilience, and accessible

financial services for all residents.

The UAE’s FinTech sector is not just

digitising finance—it’s personalising it.

By using AI, data, and smart design,

companies are enabling a future where

money management is intuitive, inclusive,

and user-driven. As the market matures

and open banking expands, FinTechs

that prioritise personalisation, trust, and

transparency will continue to reshape

how UAE consumers—and eventually the

wider GCC—engage with their finances.

May 2025 / 29

FINTECH NEWS

DLD And VARA Partner

To Connect Real

Estate Tokenisation

The Dubai Land Department (DLD)

and the Virtual Assets Regulatory

Authority (VARA) have partnered

to integrate real estate tokenisation

with Dubai’s property registry

through a blockchain-based governance

framework. This initiative, part

of the Real Estate Innovation Initiative

(REES), aims to enhance market

liquidity, enable fractional ownership,

and attract global investors, aligning

with Dubai’s Economic Agenda D33

and Real Estate Strategy 2033.

UAE Plans to Launch

Retail Central Bank

Digital Currency in

2025

The UAE’s Central Bank (CBUAE)

plans to launch its retail Central

Bank Digital Currency (CBDC), the

Digital Dirham, in the fourth quarter of

2025. This blockchain-based currency

aims to enhance financial stability, inclusion,

and resilience, while combating

financial crime. The Digital Dirham will be

accepted as legal tender and support

both retail and wholesale transactions.

ADGM Launches

Virtual Property Transaction

Service

Abu Dhabi Global Market (ADGM)

has launched the ‘Virtual Sell

and Purchase’ service, enabling

buyers, sellers, and banks to complete

key property transaction steps—such

as mortgage discharge and ownership

transfer—entirely online. This innovation,

powered by ADGM’s AccessRP platform

developed with ADRES, enhances

efficiency and security in real estate

dealings within ADGM jurisdiction.

Fuze Secures UAE

Central Bank License

to Expand Payment

Services

Fuze, a Middle East-based financial

infrastructure provider, has secured

a Retail Payment Services and

Card Schemes (RPSCS) license from

the Central Bank of the UAE (CBUAE).

This approval enables Fuze to offer

AI-powered, compliant digital payment

solutions, including real-time settlements

and virtual IBANs, enhancing transaction

efficiency for businesses across the

MENA region.

Presight Partners with MBZUAI to Support

Emerging AI Startups

Presight has partnered with the

Mohamed bin Zayed University

of Artificial Intelligence (MBZUAI)

to support the Presight AI-Startup Accelerator.

This collaboration aims to

foster a thriving AI innovation ecosystem

by combining Presight’s applied

AI expertise with MBZUAI’s academic

and research capabilities. Key initiatives

include startup sourcing, technical

advisory, talent access, and

co-hosted events. The partnership

aligns with the UAE’s National AI Strategy

for 2031.

30 \ May 2025


e& Egypt Launches Instant International Money

Transfer Via Digital Wallet

This year e& Egypt has launched

its first instant international money

transfer service via the e&

Cash digital wallet, enabling users in

Egypt to receive remittances from

the UAE and Saudi Arabia instantly

and securely. This service eliminates

the need for physical branches or intermediaries,

offering a seamless and

digital experience. The initiative aligns

with Egypt’s financial inclusion goals

and positions e& Egypt as a leader in

digital financial services in the region.

UAE Fintech Market

to Reach $ 3.56bln in

2025

The UAE’s fintech market is projected

to reach $3.56 billion by 2025,

growing at a 12.56% annual rate,

and is expected to expand to $6.43

billion by 2030. This growth is driven

by factors such as low startup costs,

business-friendly free zones like DIFC

and ADGM, and a supportive regulatory

environment that fosters innovation and

attracts foreign investment.

UAE Retail Investors

Turn to Fintech

as Trust in Digital

Finance Grows

UAE retail investors are increasingly

turning to fintech platforms,

with 87% now using such

services, according to eToro. This

shift reflects growing trust in digital

finance, with half engaging in cryptocurrency

exchanges and 32% using

personal finance apps. However, challenges

remain, as 33% find crypto assets

difficult to understand, highlighting

the need for enhanced financial

education.

US’ BridgeWise

Expands into Middle

East with DIFC

Licence and Emirates

NBD Investment

BridgeWise, a US-based AI-driven

investment intelligence platform,

has expanded into the

Middle East by securing an operational

license from the Dubai International

Financial Centre (DIFC). This move is

bolstered by a strategic investment

from Emirates NBD as part of Bridge-

Wise’s Series A funding round, which

also included participation from the

Swiss and Brazilian stock exchanges.

Global payments to

Buy Worldpay for $

22.7 Bln

Global Payments has announced

a $22.7 billion acquisition of

Worldpay from GTCR and FIS,

aiming to expand its global merchant

services. The deal includes the sale of

Global Payments’ Issuer Solutions unit

to FIS for $13.5 billion. Upon completion,

the combined entity will process

approximately $3.7 trillion in annual

transactions across over 175 countries.

May 2025 / 31

DRIVE TO THE FUTURE

2028

The 2028 Polestar 6 marks a significant

evolution in Polestar’s lineup, blending

open‐top electric performance with the

brand’s hallmark Scandinavian minimalism

and cutting‐edge technology. As

Polestar’s first convertible sports car,

the 6 is poised to capture the attention

of discerning drivers in the UAE’s

luxury market, appealing to those who

value both exhilaration and sustainable

innovation .

POLESTAR 6

32 \ May 2025


250 km/h

Top Speed

900 Nm

Torque

884 HP

Horse Power

The Polestar 6 is built around

an 800‐volt dual‐motor

all‐wheel‐drive architecture, delivering

a combined 884 hp and 900

Nm of instant torque. Sales of the

production roadster are scheduled

to begin in late 2026, with the model

year officially designated as 2028.

Heavy on performance, the Polestar

6 rockets from 0 to 100 km/h in just

3.2 seconds, on course to rival established

electric supercars.

Under its sleek aluminium bodywork

lies a 110 kWh battery pack providing

an estimated WLTP range of 595 km

on a single charge. Rapid‐charging

support allows drivers to replenish the

battery to 80 per cent in around 30

minutes at compatible DC fast‐charge

stations, ensuring that the Polestar 6

remains as practical on long journeys

as it is thrilling on back roads.

Polestar’s design philosophy for

the 6 emphasises aerodynamic efficiency

and visual drama. Elegant

lines flow from the low‐slung bonnet

over broad shoulders to an active

rear diffuser, while pop‐up headlights

and frameless doors hint at the car’s

futuristic character. The convertible

hardtop integrates seamlessly into the

silhouette, delivering both structural

rigidity and pure open‐air motoring.

Inside, the cabin reflects Polestar’s

commitment to sustainability and simplicity.

A bonded aluminium unibody is

matched to monomaterial seats and

recycled textiles, creating an environment

that is both lightweight and

luxurious. The digital cockpit centres

on a portrait‐oriented touchscreen

running Polestar’s latest infotainment

software, with Google‐built navigation

and an intuitive driver‐display cluster

ensuring seamless connectivity and

control.

Driving dynamics remain at the heart

of the Polestar 6’s appeal. Its 800‐volt

platform allows for precise torque

vectoring between the front and rear

axles, enhancing turn‐in response and

mid‐corner stability. While Polestar

has confirmed semi‐active dampers

as standard, an optional adaptive sus-

pension package will further refine

ride comfort and road‐holding, tailoring

the chassis to both spirited driving

and grand‐tour distances.

In the UAE, where the market for

luxury sports cars continues to flourish,

the introduction of the Polestar

6 is highly anticipated. Tech‐savvy

customers in the region appreciate instant

electric performance, open‐top

driving experiences, and vehicles that

reflect a commitment to environmental

stewardship. Polestar’s decision

to offer the 6 alongside its existing

EV portfolio demonstrates an understanding

of diverse customer preferences,

ensuring that drivers seeking

both drama and eco‐credentials have

an enticing new choice.

As Polestar prepares for the 2028

launch of the 6, potential buyers in the

UAE can look forward to a sports car

that harmonises tradition‐defying design

with electric innovation, setting

a new benchmark for open‐air luxury

and performance.

May 2025 / 33

34 \ May 2025


CELEBRATING EXCELLENCE

IN WEB3, DIGITAL ASSETS, TRADING

& TOKENIZATION INFRASTRUCTURE


The Technology Express hosted the Web3 & Digital

Assets Markets Awards 2025 on April 26 at Sofitel,

The Palm, in Dubai, an evening honouring the pioneers

and institutions reshaping blockchain, tokenization,

and digital finance across the Middle East and beyond.

Presented by Wasaya Investments, powered by iFund

Factoring, and driven by The Elite Cars (a subsidiary of

Elite Group Holding), the ceremony featured fine dining,

curated cocktails, and high‐level networking. Guests were

treated to a live violin performance by Maria, an electrifying

set from Zarooni Sound Society, and a mind‐bending act

by magician Wadie Rida.

May 2025 / 35

WEB3 THOUGHT LEADER OF THE YEAR:

BIJAN ALIZADEHFARD

Co‐Founder and General Partner of Cypher Capital, Bijan

has guided investments into frontier blockchain startups,

.driving strategic growth across MENA’s Web3 ecosystem

WOMAN LEADER OF THE YEAR: OLA DOUDIN

As a champion of diversity in Web3, Ola has broken barriers to

empower female participation in digital finance, mentoring emerging

women entrepreneurs across the region.

INNOVATOR IN DIGITAL ASSET TO WATCH:

AMIRA SOLIMAN

Co‐Founder & CEO of Time Guardian | ATHAR, Amira leads token

security innovations that safeguard digital art and collectibles,

setting new standards for asset provenance and trust.

DIGITAL ASSETS TRADING VISIONARY OF

THE YEAR: LALIT MATTA

CEO of Ya Markets, Lalit has spearheaded user‐friendly trading

platforms, expanding retail access to digital asset markets with

educational tools and advanced analytics.

36 \ May 2025

May 2025 / 37

38 \ May 2025

BLOCKCHAIN INFLUENCER OF THE YEAR:

PROFESSOR CRYPTO

Known for bite‐sized explainer videos and in‐depth analyses, Professor

Crypto has educated thousands on blockchain fundamentals and advanced

DeFi concepts through social channels.

ACCELERATOR OF THE YEAR

This freezone accelerator offers startups regulatory support, funding pathways,

and mentorship, catalysing emerging Web3 projects in Ras Al Khaimah.

WEB3 FREEZONE OF THE YEAR

Recognised again for its state‐of‐the‐art infrastructure and investor‐friendly

policies, RAK Digital Assets Oasis continues to attract leading blockchain

firms.

ADVISORY FIRM OF THE YEAR

Ghaf Capital Partners has guided enterprises through tokenization strategies

and regulatory compliance, becoming a trusted advisor in digital asset

structuring.

INVESTMENT FUND OF THE YEAR

With a portfolio spanning DeFi protocols to NFT platforms, Cypher Capital

under Bijan’s leadership has fuelled the region’s most promising blockchain

ventures.

May 2025 / 39

BLOCKCHAIN INFRASTRUCTURE PROVIDER

OF THE YEAR

Fuze delivers enterprise‐grade node hosting and staking services, underpinning

mission‐critical blockchain networks with high‐availability solutions.

RISING TRADING PLATFORM OF THE YEAR

XT.com has expanded global reach with localized on‐ramps and low‐fee

models, rapidly growing its user base across MENA and beyond.

ECOSYSTEM ENABLER OF THE YEAR

By hosting hackathons, workshops, and incubators, Crypto Oasis fosters

collaboration among developers, investors, and regulators to accelerate

Web3 adoption.

DIGITAL ASSET PLATFORM OF THE YEAR

As MENA’s leading crypto exchange, BitOasis combines robust security,

fiat‐on/off‐ramps, and educational resources to streamline digital asset access.

EXCELLENCE IN WEB3 COMPLIANCE: CRYS-

TAL INTELLIGENCE

Crystal Intelligence’s analytics suite empowers institutions with real‐time

risk scoring and on‐chain transaction monitoring, setting benchmarks in

regulatory adherence.

40 \ May 2025

May 2025 / 41

42 \ May 2025

TOKENIZATION LEADER OF THE YEAR

Pioneering equity token offerings for real‐world assets, Tokinvest bridges

traditional finance and blockchain, unlocking new liquidity channels for

investors.

FinanceWorld UAE Realty Awards 2025 was presented by Wasaya Investments

and powered by iFund Factoring, driven by The Elite Cars (a subsidiary of

Elite Group Holding), and supported by FNP. The event was a magnificent

gathering of senior government officials, veteran industry leaders, renowned

real estate experts, and distinguished guests. The evening also featured

captivating performances and showcases, adding a touch of artistic flair

to the proceedings. As the night concluded, attendees departed with a

renewed sense of inspiration and a shared vision for the future, having

witnessed the recognition of excellence that continues to drive the UAE’s

.real estate sector forward

May 2025 / 43

Cybersecurity

FORTRESS FINTECH:

SAFEGUARDING THE UAE’S

DIGITAL ECONOMY FROM CYBER

THREATS

As the UAE’s FinTech sector powers a booming digital

economy, the stakes for cybersecurity have never been

higher. With over 50,000 cyberattacks daily and financial

data breaches costing millions, the nation is doubling down

on advanced security technologies and best practices.

This article explores how the UAE’s FinTech ecosystem is

fortifying itself against evolving cyber threats protecting

sensitive data, maintaining trust, and ensuring the resilience

of its digital financial infrastructure.

The UAE’s rapid embrace of FinTech

from digital banks to cashless payments

has transformed the financial

landscape, but it has also expanded the

attack surface for cybercriminals. Financial

institutions and FinTech startups are

prime targets for ransomware, phishing,

DDoS attacks, and increasingly, AI-driven

manipulations. In response, the UAE

government has enacted a robust regulatory

framework, including the Federal

Cybercrime Law, NESA standards, and

sector-specific guidelines for financial

hubs like ADGM and DIFC.

In response, the UAE government has

enacted a robust regulatory framework,

including the Federal Decree-Law No. 34

of 2021 on Cybercrime, NESA standards

44 \ May 2025


for critical sectors, and sector-specific

guidelines for financial hubs like ADGM

and DIFC. These regulations mandate

regular risk assessments, robust access

controls, mandatory multi-factor authentication

(MFA), and data encryption, with

strict penalties-including heavy fines and

possible imprisonment-for non-compliance.

The Central Bank of the UAE and other

regulators now require strict compliance,

with heavy penalties for breaches. Regular

cyberattack simulations, such as

the annual Cyber Wargaming exercise,

and sector-wide webinars on data privacy,

are helping to raise the bar for

resilience. The UAE’s Vision 2030 and

Digital Government Strategy 2025 both

position cybersecurity as foundational

to economic growth and investor confidence.

Evolving Threat Landscape

The threat environment is intensifying,

with cybercriminals targeting financial

infrastructure using sophisticated tactics.

In 2024 alone, major banks in the UAE

faced coordinated DDoS attacks, while

deepfake-enabled fraud and AI-powered

phishing campaigns are on the rise. The

UAE’s financial sector now contends with

over 223,000 exposed assets, many

with persistent vulnerabilities.

Notable incidents include a phishing

attack at a Dubai exhibition resulting in a

$53,000 loss for an international client,

and the Careem breach that exposed 14

million user records. Attackers are leveraging

artificial intelligence to automate

large-scale phishing, create convincing

deepfakes, and exploit unpatched vulnerabilities

in digital banking systems.

Regulatory and Industry Response

To counter these risks, FinTechs must

comply with a growing set of regulations,

including the Federal Decree-Law No. 2

of 2019 on Cybercrime, NESA standards

for critical sectors, and specialised rules

in ADGM and DIFC. These frameworks

mandate regular risk assessments, robust

access controls, multi-factor authentication

(MFA), and data encryption. Industry

leaders are investing in AI-driven threat

detection, Zero Trust architectures, and

secure API management to protect customer

data and digital transactions.

Expert Insights and Case Studies

Dr. Keri Pearlson and other cybersecurity

Cybersecurity is the

backbone of the UAE’s

digital economy. Without

robust defences, our

ambitions for innovation

and financial leadership

are at risk.”

Dr. Keri Pearlson,

Executive Director, CAMS (Cybersecurity

at MIT Sloan)

experts emphasise the need for proactive,

adaptive defences. Real-world

examples include the Central Bank’s

cyberattack simulations and the rapid

response to high-profile breaches in

major UAE banks, which have led to

improved incident response protocols

and sector-wide collaboration. FinTech

firms are increasingly adopting DevSec-

Ops, role-based access controls, and

continuous security training to mitigate

risks.

Cybersecurity for Economic Stability

Cybersecurity is not just a technical

concern, it is central to economic stability,

customer trust, and the UAE’s

ambition to be a global FinTech leader.

A single breach can result in direct

financial loss, regulatory penalties, and

reputational damage, undermining investor

confidence and slowing digital

transformation. With the FinTech market

projected to reach $5.71 billion by 2029,

the cost of inaction is simply too high.

By investing in advanced security, the

UAE can safeguard its digital economy,

attract global investment, and ensure

sustainable growth.

What’s Next for UAE’s FinTech Cybersecurity?

Proactive Risk Management: Regular

risk assessments, real-time threat intelligence,

and penetration testing will

become standard practice to identify

and address vulnerabilities before they

are exploited.

1. AI and Automation: The next wave

of cybersecurity will be powered by

AI-driven analytics, automated incident

response, and machine learning to detect

and neutralise threats faster than

ever before.

2. Stronger Regulations and Collaboration:

Expect updates to existing

frameworks and greater public-private

collaboration, including more frequent

cyber drills and information sharing across

the sector.

3. Talent and Training: Upskilling cyber

teams and fostering a culture of security

awareness across all staff levels will

be critical to defending against social

engineering and insider threats.

4. Secure Innovation: As FinTechs roll

out new services, embedding security

into the software development lifecycle

(DevSecOps) and adopting Zero Trust

principles will be essential for building

customer trust and regulatory compliance.

Looking Ahead

The UAE’s FinTech sector stands at

the crossroads of innovation and risk.

By embedding cybersecurity at every

layer, from regulation and technology

to culture and collaboration, the nation

can build a true digital fortress. This approach

will not only protect sensitive

financial data but also ensure that the

UAE’s digital economy remains a beacon

of trust and resilience in an increasingly

complex cyber landscape. Strengthening

public-private partnerships, investing

in cybersecurity talent, and fostering

continuous innovation will further empower

FinTech players to adapt swiftly,

respond effectively to threats, and

maintain long-term competitiveness in

the global digital economy.

May 2025 / 45

STARTUP Spotlight

TRUKKER

FOUNDED BY: GAURAV BISWAS &

PRADEEP MALLAVARAPU

YEAR STARTED: 2016

NYMCARD

FOUNDED BY: OMAR ONSI

YEAR STARTED: 2018

NymCard is an Abu Dhabi–based

fintech pioneer that delivers

Banking-as-a-Service (BaaS) and

embedded finance solutions across the

MENA region. Established in 2018 by

Omar Onsi, the company was born from

the vision to modernise payment infrastructure

and make financial services

accessible through APIs.

Its modular, API-driven platform empowers

banks, fintechs and businesses

to issue virtual and physical cards, enable

lending, and manage money movement—

all from a single dashboard. NymCard

holds principal issuer licences with both

Visa and Mastercard, allowing partners to

go live within weeks rather than months.

To date, NymCard has raised over

USD 63 million in funding across multiple

rounds, most recently a USD 33

million Series B led by QED Investors

in March 2025. Other backers include

TruKKer is a Dubai-based digital

freight network that has reimagined

land logistics by seamlessly

integrating demand and supply for multimodal

freight services. Established in

2016 by logistics veteran Gaurav Biswas

and technologist Pradeep Mallavarapu,

the company leverages real-time data

analytics and a proprietary technology

stack to deliver reliability, transparency

and utilisation-based savings for both

enterprise shippers and transporter

partners.

Since its inception, TruKKer’s platform

has grown to operate over 60,000 trucks

across more than 40 countries spanning

the MENA region, the EU and the CIS,

serving over 1,000 enterprise customers.

By harnessing cloud-native architectures

on providers such as Microsoft Azure

and Google Cloud, the network offers

robust scalability, security and performance.

A landmark collaboration with

Dubai’s Roads and Transport Authority

(RTA) has further enhanced commercial

transport services by introducing a digital

platform that optimises route planning

and vehicle utilisation, resulting in a reported

20% reduction in empty-miles

for participating fleets.

TruKKer’s growth trajectory has been

fuelled by significant equity and debt

financing, with major backers including

Investcorp, Mubadala, ADQ, STV and

Riyad Taqnia Fund, raising over USD 200

million to date. The company’s strategic

acquisitions, such as the 2021 purchase

of Pakistan’s TruckSher—and cross-border

service launches in Turkey, Oman

and Poland underscore its ambition to

build a unified, global freight ecosystem.

Innovation remains central to TruK-

Ker’s mission: its four-pillar strategy of

communication, efficiency, experience

and brand guides continuous platform

refinement through self-learning algorithms

and data-driven insights. Looking

ahead, TruKKer plans to expand its

service offerings into last-mile delivery,

invest further in green logistics technologies,

and accelerate its pre-IPO

roadmap, ensuring that it continues to

lead the digital transformation of land

freight in the UAE and beyond.

Shorooq Partners, Dubai Future District

Fund, Mashreq Bank and Oraseya Capital.

This capital infusion is accelerating the

company’s roadmap for new embedded

credit offerings and cross-border payment

solutions.

Innovation and scalability lie at the

heart of NymCard’s strategy. With more

than 1,000 APIs, its cloud-native architecture,

hosted on Microsoft Azure and

Google Cloud, ensures robust performance,

security and rapid feature deployment.

Looking ahead, NymCard plans

to deepen its footprint in Pakistan and

Africa, expand its suite of lending products,

and forge new partnerships with

regional banks and technology platforms.

These efforts aim to cement its position

as the go-to embedded finance partner

for enterprises seeking to deliver seamless,

data-driven financial experiences.

46 \ May 2025


HYPERSPACE

FOUNDED BY: ALEXANDER HELLER,

DESI GONZALEZ & RAMA ALLEN

YEAR STARTED: 2020

HyperSpace is a Dubai-based experiential

entertainment pioneer

that blends video games, social

media and Web3 culture into immersive,

“phygital” attractions. Launched in late

2020 by industry veterans Alexander

Heller, Desi Gonzalez and Rama Allen, the

company’s mission is to translate digital

lifestyles into physical realms, creating

dynamic parks where visitors can play,

create and interact with blockchain-enabled

content in real time.

Since its inception, HyperSpace has

opened multiple flagship venues in the

region. Its first park, AYA at Wafi Mall,

spans 40,000 sq ft and features a dozen

themed zones, from holographic stage

battles to NFT fashion studios, and sold

over 480,000 tickets in its first nine

months of operation. In 2024, the company

unveiled its largest location, House

of Hype at Dubai Mall, covering 100,000

sq ft with expanded gaming arenas, AR

installations and content-creation studios,

drawing both local and tourist crowds.

Funding has fuelled HyperSpace’s rapid

growth. A seed round in late 2021 raised

USD 11 million led by Introsight and Mohammed

Afkhami, with participation from

GoPuff founders and HillPath Capital . In

2024, it closed a USD 55 million Series

A investment spearheaded by Galaxy

Interactive, alongside Riyadh Season,

SEGA Ventures and Apis Venture Partners.

This capital is accelerating technology

development, park expansions

and global rollout.

Innovation drives HyperSpace’s roadmap:

its cloud-native XR platform and

self-learning algorithms power seamless

integrations with Microsoft Azure and

Unreal Engine, delivering high-fidelity

visuals and real-time interactivity.

Looking ahead, HyperSpace plans to

launch a mobile “digital twin” experience,

expand into new GCC markets,

and develop green technologies for

sustainable, next-generation attractions.

By continuously refining its technology

and forging strategic partnerships, HyperSpace

is set to lead the evolution

of location-based entertainment in the

UAE and beyond.

XPANCEO

FOUNDED BY: ROMAN AXELROD &

DR VALENTYN VOLKOV

YEAR STARTED: 2021

XPANCEO is a Dubai-based deeptech

startup developing the next

generation of computing via invisible,

weightless smart contact lenses that

feel as natural as the wearer’s own vision.

Established in 2021 by serial entrepreneur

Roman Axelrod and renowned scientist

Dr Valentyn S Volkov, the company combines

expertise in atom-thin 2D materials,

nanophotonics and optoelectronics to

redefine human-technology interaction.

Based at its Emerging Technology

Research Center in Dubai, XPANCEO’s

multidisciplinary team of around 50

scientists and engineers, including 50

percent PhD holders, has produced multiple

prototype lenses. Showcased at

events such as MWC 2025 and GITEX

Singapore, these include an AR Vision

lens for real-time holographic displays, a

transparent-electronics microdisplay lens,

an intraocular pressure sensor for early

glaucoma detection and a biosensing

variant monitoring glucose and hormone

levels directly from tear fluid.

In October 2023, XPANCEO secured

a USD 40 million Seed round led by Opportunity

Ventures Asia to accelerate

the development of its AR contact lens

portfolio towards a fully functional prototype

by late 2026.

Innovation and scalability remain central

to XPANCEO’s roadmap: leveraging

cloud-native architectures on Microsoft

Azure and AWS to optimise power consumption

at just 1–3 microwatts while

delivering high-fidelity visuals. Looking

ahead, the company plans commercial

pilots in healthcare, geographic expansion

into Europe and Asia, and strategic

integrations with mobile and AR ecosystems,

cementing its role as a global

leader in extended computing.

May 2025 / 47

FinTech

PAYING THE PRICE OF

PROGRESS:

THE FUTURE OF PAYMENTS IN THE

UAE

The UAE’s payment ecosystem is undergoing a seismic

transformation, moving rapidly from cash to contactless,

digital, and blockchain-based solutions. Driven by ambitious

government initiatives, fintech innovation, and evolving

consumer expectations, the nation is setting new standards

for convenience, security, and financial inclusion. This

article examines how payment technologies from mobile

wallets to digital currencies are reshaping commerce,

impacting businesses and consumers, and redefining the

regulatory landscape in the Emirates.

As the UAE accelerates its journey

towards a cashless economy, digital

payments have become the

backbone of everyday transactions. The

adoption rate is staggering: over 92%

of SMEs now accept digital payments,

and 87% of UAE consumers use digital

methods at least once a week. Contactless

payments, powered by NFC and QR

codes, have become the norm, with

more than 90% of in-store transactions

now tap-to-pay. This shift is not just

about convenience—businesses report

increased revenues and customer footfall,

with over 70% of merchants noting

tangible benefits since embracing digital

payments.

48 \ May 2025


Mobile wallets are at the forefront of

this revolution. Solutions like Apple Pay,

Google Pay, Samsung Pay, and homegrown

platforms such as Payit and Liv

are enabling instant, secure transactions

both online and in-store. Wearable tech

is also gaining traction, making payments

even more frictionless for consumers

on the go. These wallets support not

only traditional card payments but also

multi-currency and even cryptocurrency

transactions, reflecting the UAE’s global

outlook and diverse population.

Blockchain technology is emerging as

a game-changer for secure, transparent,

and efficient payments. The UAE

is positioning itself as a regional leader

in blockchain adoption, with smart contracts

automating transactions and digital

identity verification reducing fraud risks.

The introduction of the Payment Token

Services Regulation in 2024 further

clarifies the legal status of stablecoins

and digital assets, paving the way for

licensed, regulated use of digital currencies

in commerce.

The Payment Token Services Regulation,

effective from August 2024,

provides a clear legal framework for the

issuance and use of stablecoins and

digital assets. Only licensed Dirham-denominated

stablecoins are permitted

for most retail transactions, with strict

requirements for licensing, consumer

protection, and anti-money laundering

(AML) compliance. This regulatory clarity

is attracting global fintechs and fostering

innovation while ensuring the safety

and soundness of the payment system.

Contactless and Mobile Payments

The UAE’s retail and service sectors have

widely adopted contactless payment

terminals, making transactions faster and

safer. The COVID-19 pandemic accelerated

this trend, with 83% of consumers

increasing their use of contactless methods

for hygiene and convenience. Super

apps like Careem and Noon now offer

integrated payment options for shopping,

transport, and food delivery, further embedding

digital payments into daily life.

Digital Wallets and Financial Inclusion

Digital wallets are not just for the banked.

Platforms like Payit allow even unbanked

residents to participate in the digital

economy, supporting government goals

for financial inclusion. Peer-to-peer transfers,

bill payments, and cross-border

remittances are all streamlined through

these platforms, helping small businesses

expand globally.

Blockchain and Digital Currencies

The UAE’s regulatory framework is evolving

to accommodate digital assets. Only

licensed stablecoins (Dirham-denominated)

are permitted for most retail

transactions, with a transition period

for businesses to comply. Blockchain’s

transparency and security are being leveraged

for e-commerce, supply chain

tracking, and cross-border payments,

reducing costs and fraud risks.

AI and Security

With digital payments on the rise, security

is paramount. UAE banks and fintechs are

investing in AI-driven fraud detection,

biometric authentication, and real-time

monitoring to protect consumers and

businesses from cyber threats.

Why Does It Matter?

For businesses, digital payments mean

lower transaction costs, faster settlements,

and access to valuable data insights

for targeted marketing and loyalty

programmes. Consumers benefit from

convenience, security, and a seamless

shopping experience whether in-store,

online, or via mobile. The regulatory environment,

led by the UAE Central Bank,

ensures that innovation is balanced with

consumer protection, anti-money laundering

(AML) compliance, and robust

cybersecurity standards.

The UAE’s e-commerce market is

projected to reach $8 billion by 2025,

fuelled by digital payment adoption and

a tech-savvy population. As digital wallets

and blockchain solutions proliferate,

the nation is poised to become a global

leader in payment innovation and financial

inclusion.

What’s Next for the UAE’s Payment

Landscape?

Expansion of Digital Currencies: Expect

broader adoption of licensed stablecoins

and further integration of blockchain for

cross-border commerce.

Stricter Regulation and Compliance:

The Payment Token Services Regulation

and ongoing updates from the Central

Bank will shape the future, with a focus

on transparency, risk management, and

consumer protection.

The UAE is on the cusp

of a fully cashless society,

where advanced

digital payments, mobile

wallets, and blockchain

solutions are not just

trends, they’re the new

normal.”

H.E. Dr. Thani bin Ahmed Al Zeyoudi,


Trade

AI-Powered Security: Continued investment

in AI and biometrics will enhance

fraud prevention and user trust.

Financial Inclusion: Digital wallets and

open banking frameworks will bring more

residents especially the unbanked into

the formal financial system.

Super Apps and Seamless Commerce:

The rise of multi-service platforms will

further blur the lines between payments,

banking, and lifestyle services.

Looking Ahead

The UAE’s payment ecosystem is a model

of progress, blending innovation with

robust regulation. As contactless, mobile,

and blockchain-based payments become

ubiquitous, businesses and consumers

alike will benefit from greater convenience,

security, and opportunity. By

embracing this digital transformation,

the UAE is not just paying the price of

progress, it is reaping its rewards.

May 2025 / 49

GLOBAL NEWS

Arab Internet Users

Reach 348 Million as

Digital Transformation

Accelerates

The Arab region now has 348

million internet users, covering

70.2% of its 496 million population,

according to Galal & Karawi Management

Consulting and Orient Planet

Research. With 228 million social

media users, the surge reflects rapid

digital transformation and a narrowing

digital gap with the EU, driven by tech

adoption and youth-led connectivity.

Microsoft Vulnerabilities

Hit Record High

in 2024, Says New

BeyondTrust Report

In 2024, Microsoft reported a record

1,360 vulnerabilities—an 11% rise from

the previous high in 2022—according

to BeyondTrust’s latest Microsoft Vulnerabilities

Report. Elevation of Privilege

flaws accounted for 40% (554) of all

cases. Security Feature Bypass vulnerabilities

surged 60%, while Microsoft

Edge issues rose 17%, highlighting

persistent security challenges across

the ecosystem.

Marwan Ahmed Bin

Ghalita Inaugurates

21st Edition of ‘IPS

2025’ with Unprecedented

Global

Participation

His Excellency Eng. Marwan Ahmed

bin Ghalita, Director General of

Dubai Land Department, inaugurated

the 21st International Property

Show (IPS 2025) at Dubai World Trade

Centre. The event hosts over 300

exhibitors from 85 countries and aligns

with Dubai’s Real Estate Strategy 2033,

emphasizing innovation and sustainability

in the global property market.

Federal Judge Rules Google has Illegal Monopoly

in Web Advertising

A

U.S. federal judge has ruled that

Google maintains an illegal monopoly

in the digital advertising

market by tying its publisher ad server

and ad exchange products, violating

antitrust laws. This decision follows

a prior ruling that Google unlawful-

ly monopolized the search market

through exclusive agreements. The

Department of Justice is now seeking

remedies, potentially including the divestiture

of parts of Google’s ad tech

business. Google plans to appeal the

ruling.

TSMC Results Lift

Gloom for Semiconductors

Industry as

Q1 Profit Surges 60%

Taiwan Semiconductor Manufacturing

Co. (TSMC) posted a 60%

rise in Q1 2025 net profit, reaching

T$361.6 billion ($11.12 billion), exceeding

expectations. The surge was driven by

strong demand for AI chips from clients

like Apple and Nvidia. TSMC’s results

signal renewed optimism in the semiconductor

industry amid accelerating

AI-driven growth.

50 \ May 2025


AMD Expects $800

million Hit from U.S.

Chip Restrictions on

China

AMD anticipates up to an $800

million financial impact due to

new U.S. export restrictions on

high-performance AI chips to China.

The U.S. Department of Commerce now

requires licenses for AMD’s MI250 and

MI250X GPUs, which are integral to AI

and high-performance computing applications.

These measures aim to prevent

the use of advanced technologies in

military and surveillance contexts. China

accounted for over 24% of AMD’s

revenue, highlighting the significance

of this market. The restrictions have

led to a sharp decline in semiconductor

stocks, including a more than 6% drop

in AMD’s share price.

Meta Could Take a $7 billion Hit this Year

Because of Trump’s Yough China Tariffs

Meta Platforms (formerly

Facebook) could face

significant financial challenges

in 2025 due to President Trump’s

aggressive trade policies, including

the imposition of up to 40%

tariffs on Chinese imports. These

tariffs may disrupt global supply

chains, increase production costs,

and reduce consumer spending,

potentially leading to a decline in

Meta’s advertising revenue. Analysts

estimate that Meta’s ad revenue

could be particularly vulnerable,

with some projections indicating a

potential loss of up to $7 billion this

year. This situation underscores the

broader economic impact of the trade

tensions between the U.S. and China

on major tech companies.

Apple Fined $570 Million

and Meta $228

Million for Breach of

EU Law

On April 23, 2025, the European

Union imposed its first penalties

under the Digital Markets

Act, fining Apple €500 million ($570

million) and Meta €200 million ($228

million). Apple was penalized for restricting

app developers from directing

users to alternative services

outside the App Store, while Meta’s

“pay-or-consent” model, introduced

in November 2023, was deemed

non-compliant with EU regulations.

Both companies have announced

plans to appeal the decisions, arguing

that the fines unfairly target U.S. businesses

and could negatively impact

user experience and service quality.

Google, X Next Targets

as Europe Stays Tough

on Tech Regulation

Europe continues to toughen its

tech regulations under the Digital

Markets Act (DMA), with Google

and X as its next targets. Following

hefty fines on Apple and Meta, the

EU is investigating Google for potential

anti-competitive practices and

considering structural measures. X is

unlikely to be classified as a “gatekeeper.”

The EU aims to foster market

competition and consumer choice.

China EV Giant BYD

Reboots Europe Operations

After Strategic

Stumbles

Chinese EV giant BYD is revitalizing

its European operations after

initial setbacks, including a

limited dealer network and misaligned

marketing strategies. The company is

expanding its dealer presence, hiring

top European auto executives, and

focusing on plug-in hybrids to cater

to diverse market preferences. BYD’s

first European manufacturing plant in

Hungary is set to begin production by

2025.

May 2025 / 51

Tech Revolution

HUMAN RESOURCES

2.0:

HOW HR TECH IS TRANSFORMING

WORKFORCE MANAGEMENT IN

THE UAE

As the UAE accelerates its economic diversification and

digital transformation, the role of human resources is being

redefined. No longer confined to administrative tasks, HR

is now a strategic driver powered by AI, data analytics, and

cloud platforms. This article explores how cutting-edge HR

technologies are reshaping workforce management in the

UAE, from recruitment and onboarding to performance,

payroll, and employee engagement, and what this means

for the future of work in the region.

As UAE organisations strive for agility

and resilience in a fast-evolving

market, the adoption of HR

technology has shifted from optional

to essential. The GCC HR tech market

is projected to reach $5.48 billion by

2032, reflecting a CAGR of over 9% as

businesses prioritise digital solutions to

attract and retain top talent, optimise

operations, and support ambitious national

visions. The pandemic’s legacy,

a youthful and tech-savvy workforce,

and the government’s AI-driven Vision

2031 have converged to make HR transformation

a strategic imperative.

Companies like Bayzat, Darwinbox, and

PeopleStrong are leading this revolution.

Their platforms automate everything

52 \ May 2025


from payroll processing and benefits

to onboarding and performance management,

freeing HR teams from manual

tasks and enabling a focus on employee

experience and strategic planning.

Emirates Group, for example, leveraged

HireVue’s AI-powered recruitment platform

to process thousands of applications

quickly and fairly, enabling rapid

post-pandemic hiring and minimising

bias. Masafi’s adoption of Darwinbox

unified HR operations across borders,

delivering actionable insights and enhancing

employee engagement through

a mobile-first, AI-enabled platform.

AI and Automation

AI is now central to HR in the UAE, powering

predictive analytics for talent management,

automating candidate screening,

and personalising employee journeys.

More than 6 in 10 UAE CHROs plan to

increase HR tech investment in 2024,

with 37% focusing on AI to address skills

gaps and talent shortages. Predictive

analytics tools can now forecast turnover

risks, allowing HR leaders to implement

proactive retention strategies. Generative

AI is being used to create personalised

onboarding, training content, and even

career progression frameworks, delivering

tailored experiences at scale.

Predictive analytics now enable HR

leaders to forecast turnover risks and

identify high-potential employees, allowing

for proactive retention strategies

and better succession planning.

Generative AI is creating tailored onboarding

experiences, customized training

content, and individualized career

progression frameworks.

Cloud and Integrated Platforms

Cloud-based HR management systems

are now the backbone of workforce

management in the UAE. Companies are

rapidly moving away from fragmented

tools to integrated platforms that unify

recruitment, onboarding, payroll, performance

management, and employee

engagement into a single, seamless

system. These platforms offer several

advantages:

Real-Time Data Access: HR teams can

access up-to-date information from anywhere,

supporting hybrid and remote

work models that have become the norm

post-pandemic.

Compliance and Security: Automated

updates ensure adherence to evolving

UAE labor laws, while robust security

protocols protect sensitive employee

data.

Employee Empowerment: Self-service

portals and mobile apps allow employees

to manage their own HR needs-such

as leave requests, benefits selection,

and performance tracking-enhancing

transparency and satisfaction.

Immersive Training and Wellbeing

AR, VR, and MR technologies are revolutionising

employee training and development,

offering immersive learning

experiences that accelerate skill acquisition

and knowledge retention. AI-driven

benefits platforms now allow for highly

personalised perks, from wellness allowances

to learning stipends, reflecting the

UAE’s shift towards holistic employee

wellbeing.

Beyond Productivity

Our unified HR platforms

now automate everything

from employee

appointment to retirement,

establishing a

data-driven foundation

for strategic workforce

management.”

H.E. Dr. Mohammed Al Olama,

Undersecretary of the Ministry of

Health and Prevention, UAE.

For UAE businesses, HR tech is more than

a productivity tool, it is a strategic asset.

Automation and AI reduce administrative

burdens, cut costs, and speed up hiring,

which is critical in sectors facing talent

shortages. Data-driven insights enable

evidence-based decision-making, ensuring

alignment with Emiratisation policies

and compliance with local regulations.

Personalised engagement platforms and

benefits foster higher retention and satisfaction,

addressing the region’s high

employee turnover rates. As the UAE

and GCC prepare to create millions of

new jobs by 2030, scalable HR tech

solutions are vital for managing growth

and supporting economic diversification.

The Future of UAE’s HR Tech Landscape

To fully leverage HR tech, UAE organisations

and policymakers should:

Invest in AI and Analytics: Expand the

use of predictive analytics and generative

AI to anticipate workforce needs, close

skills gaps, and personalise employee

journeys.

Pilot Immersive Technologies: Deploy

AR/VR training programmes to upskill

employees efficiently and enhance engagement,

particularly in high-growth

sectors.

Foster Public-Private Partnerships:

Collaborate with leading tech providers

and government entities to localise

solutions, ensuring alignment with UAE

labour laws and cultural expectations.

Prioritise Ethical AI and Data Privacy:

Develop robust frameworks for ethical AI

use, transparency, and data protection

to build trust and comply with emerging

regulations.

Support Hybrid and Remote Work: Continue

investing in digital infrastructure

and flexible HR policies to attract global

talent and support evolving workforce

preferences.

Looking Ahead

Embracing advanced HR technologies is

essential for UAE organisations seeking

to lead in a competitive, rapidly changing

market. By integrating AI, cloud platforms,

and immersive training tools, businesses

can create agile, future-ready workforces

that drive productivity, innovation, and

satisfaction. As the UAE sets benchmarks

for digital transformation in HR, it is poised

to become a global hub for workforce

excellence where technology and human

potential advance hand in hand.

May 2025 / 53

Launch EXPRESS

ANDROID XR:

GOOGLE AND SAMSUNG SET TO

REDEFINE IMMERSIVE TECH IN THE UAE

Android XR, Google’s upcoming extended

reality (XR) platform, is set

to enter the market in 2025, with

the UAE expected to be among the early

adopters. Developed in collaboration with

Samsung and Qualcomm, the platform

will power new-generation XR devices,

including smart glasses and mixed-reality

headsets. This move signifies Google’s

re-entry into the immersive tech space,

bringing together AI-powered features

and a developer-friendly open ecosystem.

The first device to run Android XR is

anticipated to be Samsung’s Project

Moohan, a mixed-reality headset built

with Qualcomm’s latest Snapdragon XR

chipset. With capabilities like real-time AI

translation, environment mapping, and

voice-enabled controls via Google’s Gemini

assistant, the headset promises immersive

experiences for both consumers

and enterprise users. The technology was

recently showcased with a live demonstration

of smart glasses performing live

translation and contextual information

retrieval, hinting at the practical potential

of Android XR in education, tourism, and

real-time collaboration.

In the UAE, where smart cities and

digital transformation are government

priorities, Android XR could find a strong

foothold. With brands like Sharaf DG,

Amazon UAE, and Virgin Megastore likely

to stock these products, and Dubai’s

innovation hubs driving app development,

the country is well positioned to benefit

from XR-powered solutions tailored to

its ecosystem.

Android XR represents a pivotal shift

in the immersive tech space. For the

UAE, it’s not just about new hardware,

it’s about enabling the next wave of intelligent,

spatial computing experiences

that align with the nation’s digital vision.

54 \ May 2025


NINTENDO SWITCH 2:

REDEFINING HYBRID GAMING FOR

UAE CONSUMERS

Nintendo has officially confirmed the global launch of the

Nintendo Switch 2 on 5 June 2025, with pre-orders

beginning 24 April. Priced at $449.99, this next-generation

hybrid console is expected to enter the UAE market

via major retailers such as Virgin Megastore and Sharaf DG,

tapping into the region’s expanding tech-savvy consumer base.

The Switch 2 introduces a 7.9-inch 1080p HDR LCD display,

dual USB-C ports, and 256GB of internal storage—expandable

through microSD Express cards. The new Joy-Con

controllers now attach magnetically and include a “C” button

for GameChat, Nintendo’s upgraded communication system

allowing live voice and video chat during gameplay. Built on

the Nvidia Tegra T239 processor with support for DLSS and ray

tracing, the device delivers a leap in visual performance while

retaining backward compatibility with existing Switch titles.

Game titles like Mario Kart World, Hades II, and Elden Ring:

Tarnished Edition will be available at launch, offering a rich

experience for both casual and core gamers. For UAE users,

the combination of portable convenience and home-console

power fits well with the region’s fast-paced lifestyle and

rising demand for seamless, cross-platform entertainment.

As hybrid gaming continues to evolve, the Nintendo Switch

2 exemplifies how global innovation can meet local expectations.

With enhanced connectivity and immersive features,

it’s set to become a powerful force in the UAE’s growing

gaming ecosystem.

SONY WH-1000XM6:

ELEVATING NOISE-CANCELLATION FOR UAE’S

PREMIUM AUDIO MARKET

Sony’s much-anticipated WH-1000XM6 headphones are

expected to launch globally by mid-2025, with industry

filings hinting at a reveal before July. Set to follow the

award-winning WH-1000XM5 series, the XM6 aims to further

raise the bar in active noise-cancellation and immersive sound

quality, an area where Sony has consistently led the market.

According to FCC listings and recent industry leaks, the

WH-1000XM6 will feature support for Bluetooth 5.3 and Low

Energy (LE) Audio, which translates to better audio clarity,

longer battery life, and lower latency, ideal for UAE users

navigating daily commutes, flights, or hybrid work setups.

Design-wise, Sony is expected to introduce a redesigned

hinge and detachable earpads for greater durability and user

convenience, along with a new navy blue colour option alongside

the classic black and silver.

In the UAE, where premium headphones are increasingly

valued by content creators, business travellers, and tech-savvy

consumers, the WH-1000XM6 will likely hit shelves through

Sony World UAE, Sharaf DG, and Amazon.ae. The market’s

demand for superior audio gear aligns perfectly with Sony’s

direction, especially as regional interest in immersive media

and high-resolution listening continues to grow.

With the WH-1000XM6, Sony is not just iterating but innovating,

offering smarter, more adaptable audio experiences

that cater to both personal and professional lifestyles in the

UAE and beyond.

May 2025 / 55

EdTech

SMART

CLASSROOMS,

SMARTER ECONOMY:

THE EDTECH REVOLUTION IN THE

UAE

As the UAE accelerates its vision for a knowledge-based

economy, technology is revolutionising education from

the ground up. Smart classrooms, immersive virtual reality,

and AI-powered personalised learning tools are redefining

how students learn and how educators teach. This article

explores how EdTech is transforming student outcomes,

bridging the skills gap, and fuelling workforce development

laying the groundwork for a more innovative, resilient, and

globally competitive UAE.

The UAE’s EdTech revolution is a

convergence of government ambition,

private innovation, and a

multicultural student population eager for

21st-century skills. From the rollout of the

Mohammed Bin Rashid Smart Learning

Program equipping over 400,000 students

with digital devices to the rise of

homegrown EdTech leaders like iCodejr

and the adoption of global platforms such

as Blackboard Learn and TalentLMS, the

Emirates is setting new benchmarks for

digital education.

56 \ May 2025


Online learning platforms have become

the backbone of modern classrooms,

offering flexibility, accessibility, and a

breadth of resources. Whether through

government-backed initiatives like Madrasa,

which provides free Arabised video

lessons to millions, or private sector

platforms delivering STEM and coding

education, students now have unprecedented

access to interactive, self-paced

learning. Gamification, real-time assessment,

and collaborative tools are making

learning more engaging and effective,

with studies showing improved retention

and academic performance.

Virtual reality (VR) is another frontier

where the UAE is leading. Schools such

as GEMS Modern Academy and universities

like Emirates Aviation University

use VR to turn abstract concepts into

immersive experiences from exploring

the human heart in 3D to simulating

flight emergencies for trainee pilots.

The impact is tangible: VR classrooms

boost engagement, inclusivity, and

knowledge retention, while VR-based

corporate training is cutting onboarding

costs and improving workplace safety.

AI-powered personalised learning is

rapidly gaining traction. Platforms like

the Ministry of Education’s AI Tutor

and initiatives by leading EdTech firms

analyse individual learning styles and

progress, tailoring content and feedback

to each student’s needs. This approach

not only helps bridge gaps for students

with diverse backgrounds and abilities

but also empowers teachers to focus

on mentorship and critical thinking.

Early pilots have shown up to a 10%

increase in learning outcomes, with

adaptive learning pathways fostering

confidence and mastery.

What’s Happening?

UAE EdTech Market Growth: The sector

is projected to grow at a 6% CAGR

through 2030, driven by government

investment and a rising demand for

quality, tech-enabled education.

Smart Classrooms: Over 400,000

students equipped with smart devices,

with interactive e-learning platforms

like Blackboard, Moodle, and TalentLMS

widely adopted.

Immersive and Inclusive Learning: VR

and AI tools are being used to make education

more engaging and accessible,

including for students with disabilities

through adaptive content and sign language

translators.

Workforce Alignment: Universities and

EdTech providers are collaborating with

industry to ensure curricula match the

needs of a fast-evolving job market, with

a focus on digital skills, AI, and soft skills.

Boosting Essential Skills

The integration of EdTech is directly

impacting student outcomes and the

UAE’s economic trajectory. Students

benefit from higher engagement, improved

retention, and personalised

support, while teachers gain powerful

tools for assessment and curriculum development.

For the workforce, EdTech

is closing the gap between academic

learning and industry needs, producing

graduates with practical, job-ready skills

in data science, AI, and emerging technologies.

This alignment is vital as nearly

70% of jobs are expected to transform

by 2030, requiring both technical and

soft skills.

For the economy, a tech-savvy,

adaptable workforce is the foundation

of diversification and resilience. EdTech’s

scalability allows the UAE to reach learners

across socio-economic backgrounds,

supporting lifelong learning and upskilling

for both students and professionals. By

fostering innovation and inclusivity, the

UAE is positioning itself as a global hub

for education and talent.

What’s Next for the UAE’s EdTech

Landscape?

To fully harness the power of EdTech,

the UAE can:

Expand Public-Private Partnerships:

Encourage collaboration between government,

industry, and EdTech startups

to develop locally relevant solutions and

curricula.

Invest in Teacher Training: Equip educators

with the skills to leverage new

technologies, ensuring effective and

confident adoption.

Prioritise Accessibility: Continue to develop

adaptive content and inclusive

tools, making quality education available

to all students, including those with

special needs.

Support Lifelong Learning: Promote

upskilling and reskilling through flexible

online platforms, ensuring the workforce

remains competitive in a rapidly changing

economy.

Measure Impact: Use data analytics

to track learning outcomes and refine

By fostering lifelong

learning, promoting our

values and identity, and

leveraging the responsible

use of AI and technology,

we aim to build a

stronger, more innovative

future for our nation

and our people.”

H.H. Sheikh Mohamed bin Zayed Al

Nahyan,

President of the UAE

EdTech strategies for maximum effectiveness.

Looking Ahead

The UAE’s embrace of EdTech is not

just modernising classrooms, it is building

the foundation for a smarter, more

agile economy. By investing in technology-driven

education and workforce

development, the nation is empowering

its youth, closing skills gaps, and

setting a global standard for innovation.

As smart classrooms become the

norm, the UAE’s next generation will

be equipped not just to participate

in the future economy, but to lead it.

This transformation is also fostering

critical thinking, creativity, and digital

literacy, ensuring that students gain not

only academic knowledge but also the

practical skills needed to thrive in a

fast-evolving world.

May 2025 / 57

VISIONARY Spotlight

SARAH AL

AMIRI

MINISTER OF STATE FOR ADVANCED

TECHNOLOGY & CHAIRWOMAN OF THE

UAE SPACE AGENCY

Sarah Al Amiri, Minister of State for

Advanced Technology and Chairwoman

of the UAE Space Agency,

embodies the UAE’s ambitions in science,

space, and cutting-edge innovation. Gaining

global recognition as the face of the

Emirates Mars Mission, she became a

symbol of possibility, demonstrating how

a young nation can play a vital role in

space exploration. Under her leadership,

the Hope Probe reached Martian orbit

in 2021, making the UAE the first Arab

nation to accomplish such a feat.

Today, her focus extends far beyond

Mars. Al Amiri is spearheading the integration

of advanced technologies like

artificial intelligence, robotics, and automation

into the UAE’s industrial and

economic sectors. Her vision supports

the UAE’s Fourth Industrial Revolution

Strategy, aiming to transform the nation

into a global hub for future industries. She

advocates for fostering a generation of

skilled Emiratis through research-driven

education and international collaborations.

Her role in shaping national policy and

leading transformative projects highlights

her as a key driver of innovation in the

Arab world. With an unwavering commitment

to progress and a strong belief

in science as a tool for empowerment,

Sarah Al Amiri is not only shaping the

UAE’s future but also redefining what

leadership in tech looks like.

As the former CEO of Hub71, Hanan

Harhara Al Yafei has been instrumental

in transforming Abu Dhabi

into a global innovation hub. Leading one

of the UAE’s flagship tech ecosystems,

she successfully built a vibrant platform

that attracted over 100 startups from

around the world, fostering entrepreneurship

and advancing the emirate’s

knowledge economy.

Al Yafei’s strategic vision focused on

creating a supportive environment for

startups by facilitating access to funding,

talent, and market opportunities.

She cultivated strong partnerships with

global venture capital firms, multinational

tech companies, and government entities

to accelerate the growth of early-stage

businesses. Her leadership helped Hub71

become a launchpad for disruptive ideas

across sectors such as fintech, healthtech,

and artificial intelligence.

With a background in business development

and public-private collaboration,

Hanan brought a unique blend of economic

insight and global perspective to

her role. Beyond driving startup growth,

she played a crucial role in positioning

Abu Dhabi as a destination for innovation,

attracting talent and investment from

across the globe.

Hanan Harhara Al Yafei’s legacy at

Hub71 underscores her impact on shaping

the UAE’s entrepreneurial landscape

and empowering the next generation of

technology leaders.

HANAN HARHARA

AL YAFEI

FORMER CEO, HUB71

58 \ May 2025

BADR

AL-OLAMA

EXECUTIVE DIRECTOR,

UAE CLUSTERS AT EDGE GROUP &

HEAD OF AEROSPACE AT MUBADALA

Badr Al-Olama stands at the forefront

of the UAE’s industrial transformation,

leading critical initiatives

that bridge innovation with sustainable

economic growth. As Executive Director

of UAE Clusters at EDGE Group and Head

of Aerospace at Mubadala, he is championing

national strategies that prioritise

deep-tech, advanced manufacturing, and

aerospace development.


Through initiatives like Make It in the

Emirates, Al-Olama is encouraging local

production, supporting industrial resilience,

and fostering technology-driven

entrepreneurship. His work with ADQbacked

clusters aims to create an integrated

industrial base where homegrown

companies thrive alongside international

collaborators. By aligning with national

priorities, these efforts not only enhance

self-sufficiency but also reinforce the

UAE’s role as a global innovation hub.

In the aerospace sector, Badr has

helped position Abu Dhabi as a centre

for cutting-edge research and manufacturing,

contributing to both defence

and commercial aviation capabilities.

His strategic insight connects talent

development, research ecosystems,

and policy frameworks, ensuring that

innovation remains at the heart of industrial

progress.

Al-Olama’s leadership reflects a future-focused

approach rooted in building

long-term value through technology and

collaboration. His vision is enabling the

UAE to shift from an oil-based economy

to a knowledge-based industrial

powerhouse.

Noor Sweid, Founder and Managing

Partner of Global Ventures, is a

trailblazer in the UAE’s venture

capital ecosystem. With a sharp focus

on emerging sectors like AI, HealthTech,

and FinTech, she has built a platform

that empowers high-growth startups to

scale across the Middle East and beyond.

Her leadership reflects a deep

commitment to advancing innovation

and fuelling the region’s transition to a

knowledge-based economy.

Global Ventures, under her direction,

has invested in transformational technologies

that address global challenges

while creating regional value. By backing

entrepreneurs with bold visions, Noor

is not only bridging funding gaps but

also fostering a culture of resilience and

impact-driven growth. Her cross-border

investment strategy has positioned the

UAE as a gateway for innovation, connecting

local founders to international

markets and investors.

A former operating partner at a global

growth-stage firm and one of the first

Arab women to lead a tech IPO in the

MENA region, Noor brings rare expertise

to the VC landscape. She advocates

for inclusive investment and long-term

partnerships that go beyond capital.

Through her visionary leadership, Noor

Sweid continues to play a pivotal role in

shaping the UAE’s innovation economy

and the future of entrepreneurship.

NOOR SWEID

FOUNDER AND MANAGING PARTNER,

GLOBAL VENTURES

May 2025 / 59

Sustainable Tech

GREENER GADGETS:

TECH FUELING SUSTAINABILITY

EFFORTS IN THE UAE

The United Arab Emirates has rapidly emerged as a regional

and global leader in environmental innovation, setting a

benchmark for sustainable urban development. With increasing

pressure on nations to meet net-zero commitments,

the UAE is leveraging technology as a tool to combat

climate change and drive green growth. Spearheaded

by institutions like Dubai Electricity and Water Authority

(DEWA), Masdar, and Bee’ah, the nation is rolling out

some of the world’s most forward-thinking sustainability

initiatives.

Dubai Electricity and Water Authority

(DEWA) has positioned itself at the

forefront of clean energy innovation.

One of its most groundbreaking

achievements is the establishment of

the Middle East’s first solar-powered

green hydrogen plant, developed in

partnership with Siemens Energy. This

project is pivotal in showcasing the potential

of green hydrogen as a clean

fuel and aligns with the UAE’s Hydrogen

Leadership Roadmap.

In parallel, DEWA’s EV Green Charger

initiative is making electric vehicle

adoption more viable. With over 530

60 \ May 2025


charging stations installed across Dubai

as of early 2025, this programme supports

the Emirate’s Clean Energy Strategy

2050, which aims for 75% of Dubai’s

total power output to come from clean

sources by mid-century.

Masdar: Scaling up Renewable Energy

As the UAE’s flagship clean energy firm,

Masdar has launched several large-scale

initiatives across the globe while maintaining

a strong domestic presence. Notably,

it unveiled a facility during Abu Dhabi

Sustainability Week 2025 capable of

delivering 1 gigawatt of uninterrupted

renewable energy—one of the largest

projects of its kind in the world.

This USD 6B development marks a

critical shift toward renewable sources

serving as baseload energy providers

rather than intermittent supplements.

Masdar is also heavily investing in offshore

wind, solar PV, and waste-to-energy

technologies, both in the GCC and

abroad. The firm’s efforts are closely

aligned with the UAE Net Zero 2050

strategy, which aims to position the

country as a global clean energy exporter.

Bee’ah: Rethinking Waste Management

Sharjah-based Bee’ah is redefining

waste management through data-driven,

AI-enhanced infrastructure. The Bee’ah

Waste Management Complex in Al Saja’a

is now home to 12 advanced recycling

facilities, making it one of the largest

and most sophisticated operations in

the region. The site employs automated

sorting systems, robotics, and predictive

analytics to improve recycling efficiency

and reduce landfill dependency.

In 2022, Bee’ah also launched the

Middle East’s first fully AI-integrated

office building—its headquarters in

Sharjah—which is powered by solar

energy and equipped with smart environmental

sensors. This project serves

as a real-world example of sustainable

architecture and tech integration.

Why it Matters: Business and Investment

Impact

The UAE’s green technology agenda is

not merely a climate responsibility—it is

a strategic economic imperative. According

to the Ministry of Energy and

Infrastructure, the country is expected

to channel more than AED 600B into

clean energy investments by 2050.

Furthermore, the UAE launched a USD

The UAE’s green tech initiatives

represent a cornerstone

of our Net Zero

2050 Strategy, ensuring

long-term resilience.”

H.E. Saeed Mohammed Al Tayer,

MD & CEO, Dubai Electricity and Water

Authority (DEWA)

30B climate-focused investment fund

in partnership with BlackRock and TPG,

demonstrating its ambition to lead green

finance in the region.

Such developments have made the

UAE an attractive destination for impact

investors. Masdar’s recent USD 1B green

bond issuance on the London Stock

Exchange exemplifies this confidence.

Additionally, the adoption of green building

regulations, sustainable transport systems,

and digital environmental platforms

like DEWA’s Smart Living initiative has

opened doors for local startups and

SMEs to innovate and grow.

The convergence of sustainability

and profitability is becoming increasingly

clear. Businesses that embrace

digital and green transformation are likely

to benefit from preferential regulatory

treatment, cost savings, and long-term

resilience.

What’s Next: Smart Tech and Carbon

Innovation

The UAE’s green trajectory is expected

to accelerate, powered by advances in

AI, machine learning, and blockchain.

These technologies are being integrated

into everything from energy grid optimisation

to carbon credit trading. For

instance, DEWA is experimenting with

AI-driven demand forecasting models

that optimise solar energy usage and

reduce peak load demand.

Meanwhile, Masdar is piloting carbon

capture and storage (CCS) technologies

that could significantly cut industrial

emissions. Bee’ah is also exploring digital

twin technologies to simulate environmental

impacts and improve recycling

operations.

In a wider regional context, the UAE’s

success is inspiring other GCC nations

to replicate its model. Saudi Arabia’s

NEOM and Qatar’s smart city projects

are closely aligned with similar goals,

but the UAE remains at the forefront

due to its first-mover advantage and

integrated policy approach.

With COP29 approaching in Brazil

later this year, the UAE is preparing to

strengthen its leadership in global climate

action. Building on its commitments

from COP28, the nation is expected to

announce new multilateral partnerships

that will focus on advancing clean technology,

green finance, and cross-border

sustainability frameworks.

These collaborations are likely to

enhance knowledge exchange, attract

green investments, and solidify the UAE’s

role as a regional innovation hub. As a

front-runner in the green tech space, the

UAE’s upcoming strategies at COP29 may

also set a precedent for how emerging

economies integrate sustainability with

national development goals.

The UAE’s investments in green technology

through DEWA, Masdar, and

Bee’ah highlight how innovation can

serve both environmental and economic

goals. From pioneering hydrogen fuel

solutions to reshaping recycling ecosystems,

these organisations are setting a

high bar for the global green economy.

As the country accelerates its transition

to a low-carbon future, it stands not only

as a leader in sustainability but also as

a blueprint for integrated, tech-driven

transformation in the GCC and beyond.

May 2025 / 61

GADGET REVIEWs

PEGBOARD DESK DOCK:

ORGANISER MEETS AMBIENT LED ARTISTRY

Nanoleaf’s Pegboard Desk Dock

combines LED lighting, accessory

storage and USB charging into a

single, sculptural desktop statement.

Designed with a reversible form factor,

one face hosts 32 full‐colour LEDs for

ambient illumination and real‐time screen

mirroring, while the reverse side offers

a laser‐cut metal pegboard with four

adjustable hooks to display controllers,

headphones or cables with flair.

Crafted from robust ABS plastic and

anodised aluminium, the dock houses

two USB‐C ports, one USB‐A port and a

dedicated USB‐C power‐delivery input,

delivering up to 15 W for rapid device

charging or computer connectivity. A

180° rotating mechanism lets users

switch effortlessly between functional

display and soft lighting, while the

Nanoleaf Desktop App (Windows/Mac

only) unlocks over 16 million colours,

dynamic “Scenes” such as lava‐lamp

or waterfall effects, and audio‐reactive

“Orchestrator” modes that visualise music

in real time.

Beyond personal workstations, UAE

design studios and co‐working spaces

are embracing integrated smart decor

to enhance productivity and well‐being.

The Pegboard Desk Dock’s cable‐management

base reduces desk clutter,

minimising plastic waste from tangled

wires, while its modular hooks support

ergonomic organisation, appealing to

both corporate IT teams and creative

agencies seeking streamlined setups.

Its IP20 rating ensures safe indoor use

without additional housing, and its lightweight

0.8 kg form factor makes it ideal

for hybrid workers moving between home

and office.

As the UAE’s tech‐driven office market

evolves, devices that blend functionality

with aesthetic coherence are

in high demand. Early adopters report

that synchronised ambient lighting can

improve focus and reduce eye strain

during extended screen sessions—a key

consideration in Dubai’s burgeoning fintech

and media sectors. Looking ahead,

integration of Matter‐based smart‐home

standards and cloud‐driven collaborative

lighting profiles could see the Pegboard

Desk Dock becoming a hub for desk‐side

IoT ecosystems. Organisations exploring

immersive remote‐work solutions

or branded experiential events should

consider this versatile dock to elevate

both utility and ambience.

62 \ May 2025

BOSE‐TUNED SKULLCANDY

METHOD 360:

CRAFT MEETS FUNCTION


Skullcandy’s Method 360 ANC, developed in collaboration

with Bose, brings advanced noise‐cancellation and

premium audio tuning to a budget‐friendly true‐wireless

earbud. A four‐microphone hybrid ANC system silences ambient

noise, while a dedicated “Stay‐Aware” mode lets users

hear critical sounds without removing the buds . Powered by

Bluetooth 5.3, the Method 360 offers multipoint pairing for

seamless switching between devices, low‐latency mode for

video synchronisation and up to 32 hours of total playback

with ANC active (40 hours with ANC off) thanks to its signature

slider charging case and integrated O‐ring clip . Three

sizes of ear gels and fit fins ensure a secure fit and effective

passive isolation, and the Skull‐iQ app allows on‐the‐fly EQ

customisation, button remapping and battery monitoring .

As organisations in the UAE embrace hybrid working, virtual

events and immersive training, reliable personal audio

solutions have become essential. Global shipments of smart

personal audio devices reached 455 million units in 2024,

up 11.2 percent year‐on‐year, driven by demand in emerging

markets including the Middle East . The wireless‐earbuds

segment in the Middle East and Africa is valued at USD 97

million in 2024 and is forecast to grow at a 10.9 percent CAGR

through 2031 . For call‐centre teams, remote‐workforces and

experiential‐marketing agencies, the Method 360 ANC’s blend

of comfort, durability (IPX4 sweat and water resistance) and

enterprise‐grade noise control can enhance focus, communication

clarity and overall productivity.

Looking ahead, integration of adaptive‐ANC driven by

on‐device AI, spatial‐audio features and support for high‐definition

Bluetooth codecs are set to redefine personal audio

in professional contexts. UAE businesses should evaluate

pilots in sectors such as hospitality, corporate training and

e‐commerce livestreaming, where pristine audio quality can

differentiate brand experiences.

INSTA360 X5:

8K 360° CRAFTSMANSHIP FOR

CREATORS

Insta360’s latest flagship, the X5, redefines immersive capture

with support for 8K 30 fps 360° video, 5.7K 60 fps

360° footage and 4K 100 fps slow‐motion, alongside a 4K

60 fps Single‐Lens Mode with a 170° MaxView field of view

. At its core lies a next‐generation 1/1.3‐inch sensor paired

with a Leica SUMMARIT lens, producing up to 72 megapixel

panoramic stills with exceptional clarity and colour fidelity.

Dual AI chips drive advanced image processing features,

including the PureVideo low‐light enhancement that suppresses

noise in dim conditions, while a removable wind

guard ensures clear audio capture in single‐lens mode . A

2.5‐inch flip touchscreen offers intuitive framing and instant

playback, and the protective removable lens guard shields

the optics during rugged use.

Battery life extends to 135 minutes on a single charge, and

the X5 accepts microSDXC cards for ample storage. Rated

waterproof to 10 metres without additional housing and weighing

just 200 grams, it adapts seamlessly from aerial drone

mounts to helmet‐mounted action and handheld shooting.

In the UAE and wider GCC, where businesses are embracing

360° video for virtual property tours, immersive training and

experiential marketing, the X5’s high‐resolution capture and

AI‐driven workflow offer clear advantages. The GCC virtual

reality market is projected to grow at a 33.1 percent CAGR

through 2033, reflecting strong regional demand for immersive

solutions .

Looking forward, developments in real‐time stitching,

cloud‐based editing and analytics are set to amplify the

X5’s utility for enterprise users. UAE organisations exploring

e‐commerce enhancement, remote collaboration or digital

tourism should consider early integration of 360° content

to boost engagement and operational efficiency.

May 2025 / 63

Predictive Finance

PREDICTIVE FINANCE:

DRIVING ECONOMIC EFFICIENCY

Artificial Intelligence is no longer a future promise—it is

today’s financial engine. Across the UAE, AI-powered

predictive models are transforming traditional banking,

wealth management, and economic policy implementation.

By integrating machine learning with real-time analytics,

financial institutions can optimise asset portfolios, enhance

client service, and strengthen risk resilience.

Major players like LumenaltaRTS

Labs, Stripe, and Mashreq Bank

are leading this tech-driven shift,

while regulators such as Abu Dhabi

Global Market (ADGM) create a robust

environment for predictive finance. As

the UAE cements its status as a financial

innovation hub, predictive finance

emerges as a cornerstone of its smart

economic strategy.

Intelligent Forecasting becomes the

Financial Norm

Banks and financial institutions across the

UAE are turning to AI to decode patterns

64 \ May 2025

and predict market shifts with greater

accuracy than ever before. Predictive

analytics, which leverages both historical

data and real-time inputs, is now at the

core of decision-making for risk assessment,

credit scoring, and investment

allocation. LumenaltaRTS Labs has been

at the forefront of this evolution, offering

intelligent forecasting systems that

help banks model future risk scenarios

and adjust portfolios accordingly. These

systems reduce human error, speed up

financial forecasting, and enable dynamic,

data-driven strategies.

Stripe is playing a critical role in advancing

predictive finance by enabling

financial service platforms to analyse

transaction-level data at scale. Through

seamless integration of AI models with

its payment infrastructure, Stripe empowers

digital banks and SME-focused

platforms to forecast cash flows accurately,

streamline customer onboarding,

and identify fraudulent activity in real

time. These capabilities are particularly

valuable in the GCC, where the pace

of digital transformation demands swift,

data-driven financial decisions.

In a region characterised by rapid

business scaling and a high volume of

digital transactions, Stripe’s technology

equips financial institutions with the tools

needed to stay agile. From supporting

working capital management to enhancing

regulatory compliance, Stripe’s predictive

capabilities contribute directly

to operational efficiency and customer

trust. As fintech continues to mature in

the GCC, Stripe’s intelligent data processing

reinforces the region’s vision

of becoming a global hub for innovative

and resilient financial ecosystems.

Local Banks Embrace Predictive Capabilities

The role of local banking institutions

has also evolved. Mashreq Bank, one

of the UAE’s most tech-forward institutions,

has integrated AI across its

wealth management and retail banking

services. The bank’s predictive engines

assist relationship managers in offering

hyper-personalised investment advice,

while also alerting the bank to potential

churn risks. Notably, Mashreq’s 2024

report highlights a 15% increase in new

client acquisition and a 20% drop in

non-performing loan rates, directly attributed

to predictive tools.

Regulation that Supports Innovation

Meanwhile, the regulatory environment

has matured to support these innovations.

Abu Dhabi Global Market has

played an instrumental role by offering

a controlled testing ground for fintechs

under its Regulatory Laboratory (RegLab).

This setup allows firms to trial advanced

forecasting technologies within a supervised,

risk-managed framework. Such

regulatory agility ensures that innovation

is not stifled by bureaucracy while maintaining

the financial system’s integrity.

Driving Efficiency Across Economic

Layers

Predictive finance holds far-reaching

implications for economic efficiency.

Accurate demand forecasting can reduce

over-lending and liquidity shortages,

leading to more stable capital flows. For

asset managers, machine learning algorithms

can continuously refine portfolio

strategies, considering variables such

as geopolitical trends, currency shifts,

and commodity movements. For governments,

AI-informed economic modelling

supports policy decisions on interest

rates, subsidies, and investments.

AI in finance is not just

about automation — it’s

about insight and precision

in economic decision-making.”

H.E. Dr. Huda Al Hashimi,

Deputy Minister of Cabinet Affairs for

Strategic Affairs, UAE


Fintechs and the Future of Autonomous

Finance

UAE’s fintech sector, in particular, stands

to benefit significantly from this trend.

With startups increasingly embedding AI

capabilities into their platforms, we are

witnessing a democratisation of financial

intelligence. Newer entrants no longer

need massive capital reserves to access

high-accuracy forecasting tools—cloud

computing and open APIs now make

them widely accessible. This levels the

playing field, fostering more competition

and innovation across the board.

Looking ahead, predictive finance is

expected to evolve beyond forecasting

into full-scale autonomous financial

planning. AI agents may soon manage

end-to-end portfolio rebalancing, tax-loss

harvesting, and even ESG compliance

tracking in real time. The integration of

generative AI could also personalise

financial reports and planning recommendations

for individual clients based

on behavioural data and risk appetite.

A National Vision for Intelligent Finance

The UAE’s commitment to digital transformation

provides fertile ground for these

advancements. Initiatives like the National

AI Strategy 2031 and Abu Dhabi’s Digital

Investment Office reinforce a national

focus on intelligent finance. As more local

and international players align with this

vision, the region is poised to become

a global benchmark for predictive, data-driven

financial ecosystems.

Predictive finance is not merely a

technological enhancement—it is an

economic imperative. By harnessing the

power of AI, the UAE’s financial sector

is embracing a future where decisions

are faster, smarter, and more secure.

Whether it is a central bank adjusting its

monetary policy or a retail investor planning

their next move, predictive models

are reshaping how value is created and

safeguarded across the economy.

AI-driven forecasting models at the

heart of financial innovation, the UAE is

setting a new global benchmark in economic

efficiency. These technologies are

not only streamlining banking and asset

management but also enabling smarter,

data-backed decisions across the

financial spectrum. As predictive finance

evolves, it will play a crucial role in fostering

sustainable growth, minimising risk,

and enhancing competitive advantage.

In a future shaped by intelligent insights,

the UAE is firmly positioned as a leader

in next-generation financial ecosystems.

May 2025 / 65

INVESTMENT NEWS

Elon Musk-Backed XPRIZE Awards $100 Million

for Carbon Removal

Elon Musk’s foundation has awarded

$100 million in prizes through

the XPRIZE Carbon Removal

competition, aiming to combat climate

change. The grand prize of $50 million

was granted to Mati Carbon, an

Indian company utilizing enhanced

rock weathering to capture CO 2

. Other

winners include NetZero, which pro-

duces biochar from crop residues,

and several teams employing various

innovative methods for carbon removal.

The competition, launched in 2021,

received over 1,300 entries from 88

countries, highlighting the global effort

to develop scalable solutions for

atmospheric CO 2

reduction.

UAE Tech Investors

Seek Security in the

Face of Uncertainty

In Q1 2025, UAE tech investors shifted

focus towards late-stage companies,

seeking stability amid global economic

uncertainties. While seed and early-stage

investments declined, late-stage funding

surged, reflecting a cautious approach.

Fintech and e-commerce sectors remain

attractive, with startups raising $872

million, driven by late-stage funding,

despite a decline in seed investment.

Oman’s Free Zones

Attracted $4bn in

Investments Last Year

Oman’s free zones attracted approximately

$4.1 billion in private

sector investments in 2024,

highlighting the nation’s growing appeal

as a business hub. The Special

Economic Zone at Duqm (SEZAD) led

with significant investments, while the

clean energy sector saw substantial

growth, driven by large-scale hydrogen

and renewable energy projects.

This surge supports Oman’s economic

diversification efforts.

UAE Sees Progress on

AI Chips Access After

$1.4 Trillion Pledge

The UAE is making significant

strides toward securing access to

advanced U.S. AI chips following

its $1.4 trillion investment pledge. Peng

Xiao, CEO of Emirati AI firm G42, reported

“very good and tangible progress” in

acquiring high-performance semiconductors.

This follows U.S. approval

for exporting advanced AI chips to a

Microsoft-operated facility in the UAE,

part of a strategic partnership with G42.

UAE’s New $65.4bn

Investment Strategy

a ‘Significant Milestone’:

Minister

The UAE has unveiled a National

Investment Strategy aiming to

increase annual foreign direct

investment (FDI) inflows from AED 112

billion ($30.5 billion) in 2023 to AED

240 billion ($65.4 billion) by 2031. This

ambitious plan also targets raising total

FDI stock to AED 2.2 trillion ($600 billion).

Minister Mohamed Hassan Alsuwaidi

described the strategy as a “significant

milestone,” emphasizing its role in

enhancing the UAE’s competitiveness

and fostering innovation and global

partnerships.

66 \ May 2025


Du Launching $545M

Hyperscale Data Centre

in Dubai

Dubai’s du has announced a $545

million hyperscale data centre

project in collaboration with Microsoft,

unveiled during Dubai AI Week

2025. The facility, owned and operated

by du with Microsoft as the primary

tenant, will expand in phases to meet

growing regional demand for AI and

cloud services. This initiative aligns with

Dubai’s Universal Blueprint for Artificial

Intelligence, reinforcing its position as

a global digital hub.

UAE’s $100bn AI Target Opens Investment

Opportunities

The UAE is accelerating its AI ambitions

with the establishment of

MGX, a state-backed investment

firm targeting over $100 billion in assets

under management. MGX focuses

on AI infrastructure, semiconductors,

and core technologies, aiming

to diversify the economy and reduce

oil dependency. Projections indicate

AI could contribute $100 billion to

the UAE’s GDP by 2030, presenting

significant opportunities for global investors.

Dubai to Host AI

Championship with

$272,000 Prize

Dubai is hosting the Global Prompt

Engineering Championship during

AI Week 2025 (April 21–25),

offering a $272,000 prize pool. Organised

by the Dubai Centre for Artificial

Intelligence, the competition

features 24 finalists from over 3,800

global entrants, competing in art, video,

gaming, and coding challenges.

The event underscores Dubai’s commitment

to becoming a global hub for

AI innovation.

UAE Announces New

Ministry of Investment

The United Arab Emirates has established

a new Ministry of Investment

to enhance its global

competitiveness and attract foreign

direct investment. Led by Mohamed

Hassan Al Suwaidi, the ministry aims

to unify investment strategies across

the emirates, promote economic diversification,

and position the UAE as

a premier global investment destination.

This initiative aligns with the nation’s

broader economic development

goals.

UAE Tech Funding

Hits $872m, Driven by

Late-Stage Deals

UAE tech startups raised $872

million in Q1 2025, marking a

194% increase from Q4 2024

and an 865% surge year-on-year. This

growth was driven by $760 million in

late-stage funding, including major

deals for Vista Global and Tabby. Enterprise

applications, fintech, and retail

sectors led the investment boom,

with Dubai-based firms accounting for

96% of the total funding.

May 2025 / 67

Renewable Energy

RENEWABLE

REVOLUTION:

TECH ENERGIZING ECONOMIES

As the world accelerates its transition to renewable energy,

the UAE is at the forefront of this revolution. Technologies

like AI-powered grid management, advanced

battery storage, and EV charging infrastructure are not

only driving the UAE’s energy transition but also creating

a new wave of green-tech jobs. This article explores how

these innovations are energizing economies, supporting

sustainability goals, and positioning the UAE as a global

leader in renewable energy.

As the UAE accelerates its clean

energy transition, reliance on traditional

energy sources is being

reconsidered. Emerging technologies like

AI-powered grid management, battery energy

storage systems (BESS), and electric

vehicle (EV) charging infrastructure

are gaining traction. Unlike conventional

energy systems, these alternatives offer

improved efficiency, enhanced scalability,

and increased sustainability. AI optimizes

energy distribution, BESS ensures grid

stability, and EV infrastructure supports

clean transportation. With initiatives like

DEWA’s Smart Grid Strategy and Loop

Global’s EV charging expansion, the

UAE is actively exploring these inno-

68 \ May 2025

vations. Businesses and policymakers

are evaluating how such solutions can

bolster grid resilience, support renewable

integration, and contribute to energy

security. Embracing these technologies

could position the UAE as a leader in

sustainable energy innovation.

The UAE is witnessing a significant

shift towards renewable energy, driven

by ambitious targets and cutting-edge

technologies. AI-powered grid management

systems are optimizing energy distribution,

ensuring efficient integration

of solar and wind power into the national

grid. For instance, Dubai Electricity and

Water Authority (DEWA) is leveraging AI

to enhance efficiency and productivity

across its operations, aligning with the

UAE Strategy for Artificial Intelligence

2031.

Battery storage technologies are also

playing a crucial role, with global capacity

growing fivefold since 2021. The UAE

aims to quadruple its renewable energy

capacity by 2025, reaching 9 gigawatts,

primarily driven by solar energy. This

Renewable energy is

not just a necessity;

it’s an opportunity to

transform economies

and create sustainable

futures.”

Dr. Sultan Al Jaber,

UAE Minister of Industry and Advanced

Technology

growth is supported by large-scale projects

like the Mohammed bin Rashid Al

Maktoum Solar Park, which is set to

become one of the largest solar parks

in the world. The UAE Battery Energy

Storage Market is gaining significance

in the context of renewable energy integration

and grid stability, driven by

government incentives and policies

supporting energy storage.

UAE’s National Hydrogen Strategy 2050

The UAE’s renewable energy push is

driven by its commitment to sustainability

and economic diversification.

The country aims to achieve climate

neutrality by 2050 and increase clean

energy capacity to 14.2 GW by 2030.

This transition is creating a wealth of

opportunities in green-tech sectors, including

solar energy engineering, wind

energy specialization, and energy storage

expertise. The UAE’s National Hydrogen

Strategy 2050 further underscores its

ambition to become a major hydrogen

producer, enhancing its position in the

global energy landscape.

EV Charging and Clean Transportation

The UAE is rapidly building the infrastructure

needed for a clean transportation

future. Over 500 new EV charging stations

are planned for 2025, with private

sector partners like Loop Global installing

an additional 1,000 chargers. This expansion

not only supports the adoption of

electric vehicles but also stimulates job

creation in construction, maintenance,

and clean-tech sectors. The integration

of renewables with EV charging infrastructure

further reduces the carbon

footprint of the transportation sector,

aligning with national climate goals.

Driving Forces: Policy, Investment,

and Vision

The UAE’s renewable energy push is

underpinned by strong policy frameworks

and visionary leadership. The country’s

Net Zero by 2050 strategic initiative and

the National Hydrogen Strategy 2050

highlight a commitment to climate neutrality

and position the UAE as a major

producer of green hydrogen. Government

incentives, international partnerships,

and robust investment pipelines have

attracted global players and accelerated

the deployment of cutting-edge projects.

Masdar, the UAE’s flagship renewable

energy company, has grown its clean

energy portfolio to over 15 GW and aims

for 100 GW by 2030, with a focus on


solar, wind, and green hydrogen.

Economic Impact: Green Jobs and Diversification

The renewable revolution is a powerful

economic engine. The UAE aims to create

50,000 new green jobs by 2030,

spanning solar engineering, wind energy,

battery storage, and hydrogen production.

This aligns with broader regional

trends, where sustainability initiatives

could generate up to 10 million jobs

across the Middle East by 2050.

Renewable Energy Revolution

The renewable energy revolution is not

just about environmental sustainability;

it’s also a powerful economic driver. The

creation of green-tech jobs is transforming

the UAE’s employment landscape,

with roles like solar energy engineers,

wind energy specialists, and energy

storage experts in high demand. The

UAE aims to create 50,000 new green

jobs by 2030, contributing to a broader

regional trend where sustainability

efforts could generate up to 10 million

jobs by 2050.

Driving the Acceleration

To further accelerate this transition, the

UAE is investing heavily in infrastructure,

including EV charging stations. Over 500

new EV charging points are planned for

2025, complemented by initiatives like

Loop Global’s installation of 1,000 additional

chargers. This expansion will

not only support clean transportation

but also create jobs in construction,

maintenance, and technology sectors.

The UAE must continue to invest in

research and development, foster public-private

partnerships, and develop

supportive regulatory frameworks. By

doing so, the country can strengthen its

position as a leader in renewable energy

innovation, ensuring long-term energy

security and contributing to global sustainability

efforts.

Looking Ahead

The UAE’s renewable revolution is more

than a technological shift, it’s an economic

transformation. By embracing AI,

battery storage, and EV infrastructure,

the UAE is setting a global benchmark

for sustainable energy innovation. This

forward-thinking approach will not only

ensure energy security but also position

the UAE as a hub for green-tech

industries, driving growth and creating

opportunities for generations to come.

May 2025 / 69

DRIVE TO THE FUTURE

2026 VISTIQ

The 2026 Cadillac Vistiq marks a significant milestone in GM’s electric vehicle (EV) strategy, offering

a luxurious and versatile three-row SUV that seamlessly blends performance, technology, and

sustainability. Positioned between the Lyriq and Escalade IQ in Cadillac’s EV lineup, the Vistiq is

poised to make a substantial impact on the global luxury SUV market.

3.7 S

0-100 Km/h

880 Nm

Torque

615 HP

Horse Power

70 \ May 2025


The Vistiq is equipped with a dual-motor all-wheeldrive

(AWD) system, delivering a combined output

of 615 horsepower and 650 lb-ft (880 Nm) of

torque. This powertrain enables the Vistiq to accelerate

from 0 to 100 km/h in approximately 4.8 seconds, positioning

it as a formidable contender in the performance

SUV segment. The vehicle is powered by a 102 kWh battery

pack, offering an estimated range of 300 miles (approximately

483 kilometers) on a single charge. Additionally,

the Vistiq supports ultra-fast charging capabilities,

allowing for rapid replenishment of battery life.

The Vistiq’s design philosophy emphasizes aerodynamics

and aesthetics, featuring aggressive front

and rear bumpers, broad fenders, and substantial disc

brakes. These elements not only enhance visual appeal

but also contribute to improved aerodynamic efficiency

and stability at high speeds. The vehicle’s exterior dimensions

include a length of 205.6 inches (5220 mm),

a width of 86.7 inches (2200 mm), and a height of 71.0

inches (1803 mm), providing a commanding road presence.

Inside, the Vistiq boasts a spacious and luxurious cabin

capable of seating up to seven passengers. The interior

features premium materials, including leatherette

upholstery and carbon fiber accents, creating an upscale

environment. The vehicle is equipped with the latest infotainment

system, offering seamless connectivity and

intuitive controls. Passenger comfort is further enhanced

by features such as automatic climate control, heated

seats, and a premium audio system.

Driving dynamics remain central to the appeal of the

Vistiq. The SUV is equipped with semi-active Chassis

Damping Control (CDC) dampers, with an optional adaptive

air suspension system, ensuring a balance between

sporty handling and superior comfort. The continuously

variable electric power steering (EPS) system provides

responsive and precise steering, enhancing the driving

experience. Additionally, the Vistiq features active rear

steering, improving maneuverability and stability, particularly

at higher speeds.

In terms of safety, the Vistiq is equipped with a comprehensive

suite of advanced driver assistance systems,

including automatic emergency braking, lane-keeping

assistance, and cross-traffic alert. These features work

in tandem to enhance driver confidence and ensure the

safety of all occupants. The vehicle also offers a maximum

towing capacity of 5,000 pounds (approximately

2268 kg), making it suitable for various hauling needs.

In the UAE, where the luxury car market is both vibrant

and discerning, the introduction of the 2026 Cadillac Vistiq

is highly anticipated. These models are expected to

resonate with the region’s tech-savvy consumers who

value both performance and innovation. Cadillac’s commitment

to offering both electric and hybrid variants reflects

an understanding of the diverse preferences within

the UAE’s automotive landscape, ensuring that drivers

have access to vehicles that align with their performance

expectations and environmental considerations.

As Cadillac prepares to unveil the Vistiq, potential buyers

can look forward to a vehicle that embodies a harmonious

blend of tradition and innovation, setting new

benchmarks in the luxury SUV segment.

May 2025 / 71

HealthTech

TECH TONIC:

HOW HEALTHTECH IS

TRANSFORMING HEALTHCARE IN

THE UAE

Healthcare in the UAE is undergoing a digital renaissance,

driven by ambitious national strategies and a surge in

HealthTech innovation. From AI-assisted diagnostics to

smart wearables, the country’s healthcare ecosystem

is embracing cutting-edge technologies that improve

access, accuracy, and efficiency in medical care. With

government-led initiatives like the UAE’s National Strategy

for Artificial Intelligence 2031.

Dubai Health Strategy 2021 laying

the groundwork, both public and

private players are investing in

transformative tools. Companies like

Sehteq, Okadoc, and Vezeeta, alongside

hospitals such as Cleveland Clinic Abu

Dhabi and Mediclinic, are setting new

benchmarks for digital health delivery

across the region.

Digital Consultations and AI-led Triage

Telemedicine is now a core component

of UAE healthcare. Okadoc, a homegrown

platform, facilitates real-time video consultations,

appointment booking, and

insurance integration—eliminating traditional

bottlenecks. Similarly, Vezeeta

has expanded its footprint in the UAE

72 \ May 2025

with digital appointment management

and e-prescription features, empowering

patients and improving clinical efficiency.

During the COVID-19 pandemic, telehealth

consultations in the UAE increased

by over 500%, according to the UAE

Telecommunications and Digital Government

Regulatory Authority (TDRA).

This shift spurred hospitals and clinics

to embed virtual care into their core

services. More recently, AI-powered

chatbots and triage tools are supporting

early diagnosis and symptom checking.

Cleveland Clinic Abu Dhabi, for example,

integrates AI into patient pathways to

predict health risks before they manifest,

enhancing preventative care models.

Wearables and Remote Monitoring on

the Rise

Remote patient monitoring (RPM) is another

vital pillar reshaping healthcare

delivery. Devices like Fitbit, Apple Watch,

and UAE-developed wearables are helping

patients manage chronic conditions

like diabetes, hypertension, and heart

Technology is at the

heart of our mission

to provide proactive,

patient-centric care

across the UAE.”

H.E. Dr. Mohammed Al Olama,

Undersecretary of the Ministry of

Health and Prevention, UAE.

disease. The Ministry of Health and

Prevention (MoHAP) launched an RPM

initiative for cardiac patients in 2023,

which led to a 30% reduction in hospital

readmissions.

Alta Advanced Technology, a Health-

Tech company in the UAE, has partnered

with several local hospitals to deploy

wearable sensors that monitor vitals and

automatically alert healthcare providers of

anomalies. These tools not only enhance

real-time clinical interventions but also

reduce the cost of in-hospital care by

extending services into homes.

AI Diagnostics and Smart Hospitals

Artificial Intelligence is proving essential

in imaging, diagnostics, and operational

efficiencies. Sehteq, a digital insurance

and healthcare platform, leverages AI

algorithms for policy underwriting, claim

management, and even early cancer detection

support. Dubai Health Authority’s

smart hospital initiative also integrates AI

in radiology, where it aids in faster and

more accurate detection of conditions

like pneumonia, fractures, and tumours.

In addition, Mediclinic Middle East

has launched AI-assisted diagnostics

in dermatology and radiology departments,

reducing average diagnostic

times by 40%. These advancements

are not only increasing clinical accuracy

but also freeing up time for physicians

to focus on personalised patient care.

Blockchain, Cybersecurity, and Data

Interoperability

To ensure trust and transparency, healthcare

providers are also exploring blockchain

for medical record management.

The Dubai Health Authority launched a

pilot in 2022 to store encrypted health

records on a blockchain ledger, improving

interoperability and reducing fraud.

With the UAE placing data privacy at

the forefront, hospitals are investing in

HealthTech that meets stringent cybersecurity

standards. These efforts are

crucial in an era where digital platforms

and wearables collect sensitive patient

data around the clock.

Why it Matters: Investment and Impact

The UAE HealthTech market is expected

to reach AED 9.2B by 2027, according

to Alpen Capital. This boom is not only

fostering new startups and attracting

foreign investments but also enabling

the government to achieve its goal of

preventive, predictive, and personalised

healthcare. HealthTech also supports


medical tourism, a key pillar of the UAE

economy, by streamlining patient experiences

through digitised consultations

and follow-ups.

What’s Next for the UAE HealthTech

As GenAI tools continue to integrate with

patient communications, diagnostics,

and treatment plans, the next frontier is

hyper-personalisation. AI-powered voice

assistants in hospital rooms are enhancing

patient interactions, while virtual reality

(VR) is revolutionising rehabilitation

processes by offering immersive and

tailored therapies. Predictive analytics

is being leveraged for hospital resource

planning, optimising patient flow, and

ensuring the availability of critical care

resources.

These advancements signal a new

era of personalised healthcare, where AI

technologies not only enhance clinical

outcomes but also improve the overall

patient experience, ultimately driving efficiencies

in both treatment and hospital

management.

Moreover, cross-border telehealth

between GCC nations is expected to

flourish, enabling smooth consultations

and collaborative care through integrated

digital health ecosystems. This regional

cooperation may enhance healthcare

accessibility, particularly for remote

populations.

Additionally, HealthTech startups

focusing on Arabic-language platforms

are poised to thrive, as they cater to

local preferences and improve patient

engagement. With increasing demand

for culturally relevant solutions, these

companies are likely to attract investor

interest and partnerships with regional

healthcare providers. The combined

effect of regional digital integration

and localised innovation signals promising

growth for the HealthTech sector

across the Gulf Cooperation Council in

the coming years.

Technology is no longer an add-on

but a driving force behind the UAE’s

healthcare transformation. With robust

government strategies, strong regulatory

frameworks, and dynamic private-sector

innovation, HealthTech is revolutionising

patient care. From AI-powered diagnostics

and telemedicine to wearable health

devices and blockchain-secured records,

the sector is making healthcare smarter,

more inclusive, data-driven, and globally

competitive—setting new benchmarks

for efficiency and accessibility across

the region.

May 2025 / 73

Smart Home Tech

SMART LIVING:

THE EVOLUTION OF SMART

SPEAKERS IN THE UAE

As artificial intelligence continues to redefine how we

interact with technology, hyperlocal AI is emerging as

a key driver in creating more personalised and culturally

relevant experiences. The integration of AI into daily

life, especially through smart speakers, is transforming

homes and businesses alike, offering users more than just

convenience — it offers tailored, human-like interactions.

The UAE’s vision to become one of

the world’s leading AI nations by

2031 aligns with the rise of smart

devices that are capable of understanding

local nuances, thereby enhancing

user experiences. This is particularly evident

in the growing market for smart

speakers, which are now evolving from

simple audio players into sophisticated

devices equipped with culturally aware

AI assistants.

Audio speakers, once seen as tools

for playing music, are evolving into personal

everyday AI-driven assistants with

smart home capabilities. These devices

adapt to users’ daily lives, offering both

convenience and a deeper cultural connection.

Among them are the Yasmina

74 \ May 2025


smart speakers. Available in four models

— Midi, Mini, Max, and Lite — these

smart speakers are powered by an AI

assistant Yasmina.

Driven by a proprietary large language

model (LLM), Yasmina engages in human-like

conversations in both Arabic

and English and can even tell local jokes.

The Yasmina smart speakers unlock the

assistant’s potential with advanced technologies.

Personalised content

Yasmina can identify up to four family

members by voice and adapt to their

preferences. It remembers their likes

and dislikes and suggests songs they

might enjoy based on their tastes. When

interacting with children, Yasmina provides

age-appropriate content.

Cultural immersion

Yasmina can recite surahs from the

Holy Quran, play Adhans, and tell you

the date according to the Hijri calendar.

It also knows the prayer times for any

city in the world. A recent update also

brought about the integration of more

than 30 new Quran reciter voices and

Ramadan-specific content, including

Ayat Al-Siyam and daily Ramadan Duas

in Arabic and English.

Advanced AI assistance for everyday life

Thanks to its advanced LLM model, the

assistant simplifies daily tasks by providing

help with decision-making, generating

new ideas, and clarifying complex

concepts. Simply ask, “Yasmina, how

many grams of beans do I need for 2

cups of Arabic coffee?” or “Yasmina,

how can I plan a surprise party for my

best friend?”

Smart home hub

With advanced connectivity features,

such as Zigbee and Wi-Fi integration,

the speakers serve as a central control

platform for smart home devices, from

adjusting room temperature to managing

lighting.

One of the features that distinguishes

Yasmina is the ability to create personalised

scenarios and schedules, whether

it’s dimming the lights for a cosy movie

night, or scheduling the coffee maker

to start brewing before you’re even

out of bed. Once you set up a morning

scenario, you can just say, “Yasmina,

start my day.”

Family friendly features

Yasmina excels at breaking down complex

ideas and making them accessible

to anyone. Whether it’s scientific

principles or cultural practices, the AI

assistant explains concepts in ways that

resonate with people of all ages. From

answering questions like “How do bees

make honey?” to helping with math using

a built-in calculator, Yasmina is always

ready to chat and explain.

The smart assistant can also offer bedtime

stories in both Arabic and English.

In English, Yasmina can play stories like

Puss in Boots, while in Arabic, it offers

tales from Shamandar, a popular children’s

podcast brand.

Apart from these advanced, AI-powered

features, the Yasmina smart

speakers are equipped with high-quality

speakers and stylish design, delivering

an impressive audio experience

while seamlessly fitting into any home

environment.

Looking ahead, the evolution of smart

speakers will go beyond voice commands

and home automation. Experts foresee

a future where these devices become

true companions, seamlessly blending

AI with human interaction. As hyperlocal

AI advances, smart speakers will shape

immersive, culturally rich experiences,

revolutionising how we live, learn, and

connect.

Rami Abu Arja,

Senior Innovation Marketing Manager

at Yasmina, Yango Group Middle East

A seasoned expert in technology innovation

and business strategy, Rami Abu

Arja has consistently demonstrated an

ability to bridge the gap between global

technological advancements and unique

market needs of the GCC.

May 2025 / 75

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