2025 - VINEXPO Asia Daily - Day 3 edition

#3
THURSDAY
29 TH MAY 2025
B2 | STAND J 073
VINEXPO ASIA 2025 IN SINGAPORE
The future
tastes good
Fostering growth
across the entire
wine and spirits
ecosystem
#4
CONFERENCES
It's all in
the glass
#7
SPECIAL FEATURE
A lunar Rosé from
Domaine Ricardelle
de Lautrec
EXCLUSIVE INTERVIEW #6
Cultivating unity
to tackle global
challenges
Victoria Angove,
Joint Managing Director of Angove
Family Winemakers and Director on the
Board of Australian Grape and Wine

HALL PLAN
B2 | STAND C 099 B2 | STAND C 055 B2 | STAND C 055
B2 | STAND C 055
B2 | STAND C 143 B2 | STAND C 055
B2 | STAND C 055
B2 | STAND D 133 B2 | STAND C 055
LEVEL L 1
HALL A
VINEXPO
ACADEMY
CONFERENCES
VINEXPO
ACADEMY
MASTERCLASSES
B2 | STAND H 123 B2 | STAND C 055
VINEXPO
ACADEMY
TASTING HALL
REGISTRATION AREA
ROOM
4
ROOM
1
ROOM
2
TO
LEVEL
B2
ENTRANCE
EXIT
LEVEL B2
HALLS D, E, F
STREET
Skyline
Restaurant
WOW!
THE LOUNGE
WINES
UNEARTHED
SPIRITS, SAKE,
SOJU, RTD
TO
LEVEL
L1
Opening
Ceremony
Exhibitors Reception
MAIN ENTRANCE
TO
LEVEL L1
FROM
LEVEL L1

NEWS
Thursday 29 May 2025
In times of disruption, the wine and spirits
industry needs to come together — to explore
new and alternative markets, and to adapt in
order to move forward. As a region, Southeast
Asia carries tremendous collective potential for
growth and is quickly establishing itself as a
key player in the future of our sector.
This edition of Vinexpo Asia confirms
Singapore’s role as a strategic hub for
Southeast Asia, and Singapore’s institutional
presence at Vinexpo Asia reflects the
city-state’s commitment to the event. At
Vinexposium, we look forward to building on
this momentum through future events that
foster business and create lasting opportunities
across Asia — and beyond.
Today's Highlights:
MASTERCLASSES
The Global Wine Masters Selection: A Taste of Excellence
Join Nimmi Malhotra for an exclusive tasting of exceptional wines
that have triumphed at The Global Wine Masters, one of the
world’s most prestigious wine competitions. This masterclass will
guide you through standout wines from across the globe, each
meticulously judged blind by industry experts and awarded for
their outstanding quality, craftsmanship, and character.
1:30p.m. - 2:30p.m.
Masterclasses - Room 2
CONFERENCE SESSIONS
Navigating the Indian Market: How to Enter & Succeed in
India
Learn how to enter and succeed in the Indian wine market. Join
the country’s first and only Master of Wine, Sonal C Holland, for an
engrossing conference that will unravel the world’s third-largest
alcobev market, where wine has seen significant growth over
the past decade. Get exclusive insights into emerging consumer
trends and preferences, navigate the country’s complex import
structure and regulatory framework, explore ways to develop a
strong nexus with important stakeholders, and learn how to find
the best import partner.
3:15p.m. - 4:15p.m Conferences - Room 1
Rodolphe Lameyse, CEO of Vinexposium
PANEL DISCUSSIONS
Understanding the Asian Consumer
As Asia continues to emerge as a pivotal player in the global market,
understanding the unique preferences, cultural nuances, and consumption
trends of Asian consumers is essential for brands looking to thrive in this
diverse landscape. From the rise of health-conscious choices to the influence
of social media and local traditions, this panel discussion explores the
complex and dynamic Asian consumer landscape.
10:30a.m. - 11:30a.m.
Conferences - Room 1
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VINEXPO ASIA • THURSDAY 29 TH MAY 2025 3

NEWS
Bold bottles, refined
spirits: PL Brands Inc.
stands out
At Vinexpo Asia, originality speaks volumes and one stand
is drawing attention for its unique spirits and striking
packaging designs: PL Brands, specialist in developing
bespoke alcohol brands.
It's all in the glass
Offering turnkey services from
concept and design to production
and global distribution, PL Brands
controls the full supply chain,
allowing for competitive pricing while
focusing on high-quality products.
Among the brands the company is
showcasing at Vinexpo Asia this year
is its DJ Kool Moscato Collection.
With it's 16% ABV, this fruit-forward
wine drinks like a cocktail. Designed
with Asian consumers in mind and
enjoyed over ice, it connects taste
with music and fun, with flavours like
mango, pineapple and sweet cherry,
all wrapped in festive packaging.
For premium spirits lovers,
Casa de Hamsa offers
a premium, additivefree
tequila. Sold in
ornate porcelain
bottles shaped as
the symbolic
Hamsa hand,
it stands out
for its cultural
resonance,
smooth aftertaste
and balanced
sweetness.
New to the lineup
is Alta Azul, a clean, crisp tequila
positioned as a high-quality but
accessible entry point for curious
consumers. Made from 100% agave
sourced from the highlands of Jalisco,
its unique bottle design mirrors the
region’s geography.
Also turning heads
is PL Brands's
Okami Japanese
Whiskey. With aged
expressions (4, 8,
and 12 years) and
design elements
drawn from
Japanese heritage,
it’s a brand that
pays homage to
discipline, time and
elemental balance.
By managing every step in the
process, from development to market
placement, PL Brands is staying
ahead of the curve with trend-savvy
branding, eye-catching packaging
and commitment to quality
Level B2 / Stand G 172
Jean-Baptiste Cherriere, Vice President of Sales Asia
Pacific for the Riedel Group, is giving a masterclass on
how glass shape influences wine enjoyment. The Daily
Vinexpo Asia 2025 sat down with him to find out more
about this essential part of the tasting experience.
Why is glass shape so important
in wine tasting?
Over three generations, RIEDEL
has developed and refined the
shape of wine glasses to enhance
our perception of wine aromas
and flavours. There are four key
elements in wine: fruit, acidity,
tannin, and alcohol and the same
wine exhibits completely different
characteristics depending on the
glass.
Whether you like Pinot Noir or
Cabernet, organised tastings
highlight how you can fully enjoy
different varieties and their
characteristics. You might even
change your preferences about
certain grape varieties.
Champagne coupe, flute or tulip
glass? Is one more adapted to
Champagne or sparkling wine?
RIEDEL produces all three types of
glasses, however, we are a strong
advocate of Champagne wine
glasses, which we first introduced
in 2014.
Coupes and flutes may have
a distinct design appeal, but
they don't bring out the best in
Champagne. The wide aperture
of coupes accelerates the loss
of bubbles and weakens the
aromatics, while the narrow flute
hinders the wide spectrum of
aromas that the wine has to offer.
There is a clear shift towards
Champagne wine glasses though
it remains our goal to explain the
benefits of these kinds of glasses.
How is RIEDEL evolving its
designs as wine culture and
consumer preferences shift?
Innovation is deeply rooted in
the family’s legacy. We have
recently launched thin and light
collections such as RIEDEL Veloce
and RIEDEL Superleggero, which
look and feel handmade. Staying
true to our DNA, these new lines
are always developed with a clear
focus on shape and functionality
TODAY
Riedel
Masterclass*
3:30p.m. - 4:30p.m.
Conferences - Room 2
*by invitation only
4 VINEXPO ASIA • THURSDAY 29 TH MAY 2025 vinexpoasia.com

NEWS
From trends to
tactics: Turning
consumer insights
into strategy
Experts unpack consumer data from
YouGov’s March 2025 survey
In their Vinexpo Academy conference session on Tuesday,
Rob Temple, Managing Director, Sinowine Ltd., and Philippe
Chan, General Manager, YouGov Hong Kong & China,
explored the implications of consumer habits for brand
owners, importers and trade. The Daily caught up with Rob
Temple to discuss the session and his experience at Vinexpo
Asia this year.
Can you give us a brief recap of
the conference session, "Essential
Consumer Insights for South Asia"?
The panel discussion started with a brief
overview of the economic indicators for
the region. It is worth keeping in mind
some of the big picture numbers, such
as GDP, population decline, growth of
the middle classes, which presents an
important opportunity, and alcohol
consumption patterns to understand
current consumer trends. Then we
delved into some of the findings of the
YouGov survey to discuss how they may
help brand owners and importers to
understand the markets of Singapore,
Malaysia, Thailand, South China (Greater
Bay Area) and Hong Kong SAR better.
What are some of the main trends
you’re seeing in the wine and spirits
industry in Asia?
Asia’s diversity of cultural, demographic,
religious and economic differences make
it impossible to generalise on trends in
a regional sense. Also, the significant
political and trade upheavals in recent
years, especially with US foreign trade
policies, have unnerved consumers
around the World, including in Asia. Even
in countries where consumers do have
disposable incomes, such as China, many
are reluctant to spend on non-essential
items due to these uncertain times.
Consumption of wine is generally
down, but I believe strongly that this is
a consequence of these economic and
political challenges and not something
intrinsic to wine. In fact, there are probably
more consumers of wine today than there
have ever been. Sparkling wine bucks
this trend, and in China particularly we
If one brand
owner is not
talking to
consumers
then another
one will be
see an uptick in the demand for white
wines. Drinkers today are finding value in
cocktails and spirits drinks so we see a
strong upturn in demand across all types
of spirits and mixer drinks.
What have been your goals at Vinexpo
Asia this year?
Vinexpo Asia in Singapore is an ideal
place to catch up with importers,
distributors, retailers and F&B in South
Asia to understand what is happening on
the ground. It’s not possible to replicate
or replace a face-to-face meeting. I'm
enjoying meeting with both current and
potential clients and sharing the insights
that currently impact the industry
Rob Temple
Managing Director,
Sinowine Ltd
THE RIGHT STRATEGY
FOR A DIVERSE
REGION
Asia’s wine and spirits market is anything but onesize-fits-all.
According to the YouGov study from
March 2025, white wine is preferred to red among
regular wine drinkers in Singapore, Malaysia and
Thailand, unlike the markets of China GBA and
Hong Kong, where red wine is dominant. However,
data shows a rise in consumption of white wines in
China, which points to a maturing of the market.
Japan, Singapore and Hong Kong markets are
relatively well established, with a broad range
of wines from around the world on offer for
consumers looking for a wide selection. They are
also the most likely to consider low- and no-alcohol
wines and spirits.
Rob Temple emphasises that the growth of
alcohol consumption often mirrors GDP trends.
India, for instance, has seen a booming whisky
market driven by a rapidly growing economy and
increasing disposable incomes, while women are
leading a growing interest in wine.
When it comes to strategy in Asia, Mr Temple
advises using not just the right language, but
the right cultural tone. “It’s important to speak in
the language of the consumer—both culturally
and linguistically,” he notes. Retailers remain a
key touchpoint, but word of mouth and social
media are also increasingly influential. With
intense competition and cautious consumers,
it’s essential for brands to engage directly with
end consumers rather than relying solely on
retailers to do so. "If one brand owner is not
talking to consumers, then another one will be,"
Mr Temple underlines.
VINEXPO ASIA • THURSDAY 29 TH MAY 2025 5

EXCLUSIVE INTERVIEW
Cultivating unity
to tackle global
challenges
At Vinexpo Asia 2025,
collaboration and relationships
are key to building a stronger
global wine industry
Victoria Angove is Joint Managing Director of Angove
Family Winemakers and a Director on the Board of
Australian Grape and Wine. The Daily caught up with
her to explore her views on the industry and the
opportunities that lie ahead.
What is your perspective on
working collaboratively with
other wine regions in joint
efforts such as the Wine Origins
Alliance?
Since 2005, the Wine Origins
Alliance has been working to
eliminate trade barriers on wine,
including the lack of protection
for wine region names around
the world. Our members include
34 winery and grape-growing
organisations in 9 countries
spanning the globe.
Our efforts as individual
winemakers and regions to tackle
global challenges such as climate
change or trade barriers can only
go so far. Working together with
our peers from regions around
the globe does not just benefit
individual winemakers, but our
industry as a whole.
As a Director on the Board of
Australian Grape and Wine, what
key opportunities and challenges
do you see ahead for Australian
wine?
Australian Grape and Wine is
Australia’s national association of
winegrape and wine producers. We
work closely with Wine Australia,
whose role is to promote the sale
and consumption of Australian wine
internationally and domestically.
Internationally, we are seeing
moderating wine consumption,
though production levels remain
higher than demand. It would be
great to see demand growth and a
level of supply rationalised for the
longer-term health of the industry.
The geopolitical disruptions we’ve
seen over many years now are a
continual reminder that it is very
important for Australia to have a
broad approach to export. There
are still significant and ongoing
opportunities for Australia to build
on the foundations and great
trading relationships that we
already have and build the diversity
of our export markets.
Australia’s wine offer has never
been more exciting in terms of
depth, breadth and innovation
and the opportunity in front of us
is to communicate this in a way
that connects, that resonates
with customers and wine drinkers
globally and engages new
consumers. The key now is to
remain united in how we advocate,
adapt, and promote what we do.
Can you speak to the importance
of the Asian market for Australian
wine and Angove Family
Winemakers?
Angove Family Winemakers is one
of Australia’s oldest family owned
and operated wine companies,
established in 1886. Exporting our
wines has always been a part of
the business and our history in
the Asian market dates back to
the mid 1960s. Whilst there have
been fluctuations in trade through
time, it has always been important
to us and we have enjoyed some
incredible trading relationships over
the years.
We’re excited that the China
market is back and we continue
The key now is to
remain united in
how we advocate,
adapt, and promote
what we do
to see markets like Japan, South
Korea and Vietnam showing
real potential. There is ongoing
interest and engagement with wine
culture. These are markets where
storytelling, brand authenticity,
and sustainability really matter—
and that plays to ours, and indeed
Australia’s strengths
Level B2 / Stand E 058
ORGANIC CERTIFICATION: A LONG-TERM COMMITMENT
For Angove Family Winemakers,
organic winemaking is far more
than a trend — it's a philosophy
rooted in care for the land, the
vines, and the people who enjoy
the final product. “It’s not just a
label for us,” Victoria Angove says.
“It’s a long-term commitment
to the health of our vineyards,
our environment, and building
partnerships with people who
share our values.”
Angove Family Winemakers has
fully embraced certified organic
practices, working in harmony
with nature. Located in South
Australia’s warm, dry climate, their
vineyards are managed without
artificial herbicides, pesticides,
or fertilisers. Instead, the team
focuses on soil health, biodiversity,
and sustainable farming methods.
In the winery, organic certification
means adhering to strict
standards for additives and
processing, keeping the wines as
pure and minimally handled as
possible. Certification through
Australian Certified Organic
(ACO), a globally respected body,
helps ensure transparency and
trust.
Exporting to markets like the U.S.,
Europe, and Asia means aligning
with multiple organic standards,
each with its own nuances. “It
does require careful planning and
a lot of attention to detail,” Victoria
Angove explains. But for a winery
committed to the cause, it's
simply part of the journey.
6 VINEXPO ASIA • THURSDAY 29 TH MAY 2025 vinexpoasia.com

SPECIAL FEATURE: ROSE
ADVERTORIAL
A lunar Rosé from
Domaine Ricardelle de
Lautrec
Clos Cibonne's Cuvée
Tradition Rosé shines
with Tibouren
Crafted with care and bottled without
filtration, the Pinot Noir Rosé – Lionel
Boutié from Domaine Ricardelle de
Lautrec captures the finesse and
freshness of Languedoc, with a hint
of mystery inspired by lunar cycles.
Its pale pink hue, aromas of wild
strawberries, grenadine, and
delicate floral notes, and its crisp,
lightly zesty palate make this a
vibrant and refreshing rosé. Vinified
at low temperature and aged in
stainless steel, this 100% Pinot
Noir delivers a pure, unfiltered
expression of the Coursan terroir,
where rolled pebbles and claylimestone
soils meet.
This biodynamic rosé is light,
fruit-forward, and perfect for warm
days and refined pairings — from fish
ceviche to strawberry sorbet.
• A pure, unfiltered biodynamic rosé
• Vibrant freshness
• An expression of Languedoc’s
unique terroir
The Tibouren, a Mediterranean
grape that dates back to antiquity,
dominates Clos Cibonne's Cuvée
Tradition Rosé. Aged under a thin
veil of flor yeast in 100-year-old
foudres, this rosé departs from
the region’s typical style, offering
structure, depth, and surprising
ageability.
The wine displays a soft salmon
colour with aromas of dried herbs,
citrus peel, and delicate aromatic
undertones. It is voluminous and
long on the palate, unfolding into
a rising wave of citrus fruit with
a warm explosion of spices and
sweet woody notes on the finish
Level B2 / Stand C 135
• Matured in foudres
• Blend of Tibouren (90%),
and Grenache (10%)
• Spice aromas
Level B2 / Stand B 122
Vik's La Piu Belle
Rosé 2023: A taste of
energetic elegance
Château du Rouët 1840
Côtes de Provence Rosé:
A summertime classic
• Vibrant freshness
• Silver Medal, Global Travel Retail
Masters 2023
• Blend of four grape varieties
Produced in Chile's Millahue
Valley, La Piu Belle Rosé 2023
from Viña Vik is a sophisticated
blend of Cabernet Sauvignon,
Carmenère, Syrah, and
Cabernet Franc. Harvested
three to four weeks earlier
than those for red wines
and at night for maximum
freshness, the grapes
undergo a slow, temperaturecontrolled
fermentation to
preserve vibrant aromatics.
Aged partially in Barroirmethod
French oak barrels
adds creaminess and depth,
balancing the wine’s natural
acidity. The result is a rosé
with notes of fine white
flowers, hints of orange, peach,
apricot, and tropical fruit such
as papaya and passionfruit.
Energetic and elegant, it pairs
perfectly with refined dishes
such as poached lobster,
smoked salmon, ricotta
cheese, and seafood paella
Level B2 / Stand G 069.13
• Refreshingly crisp
• 60% Grenache, 30% Cinsault,
10% Tibouren
• Notes of raspberry and cassis
© copyright HFABRE
Château du Rouët 1840 Côtes
de Provence Rosé captures
the spirit of Provence, echoing
the warmth and flavours of
the Mediterranean. With a
pale salmon-pink colour and
intense bouquet of raspberries
and cassis, this rosé offers
a balanced palate that is
elegant, fruity, and refreshingly
crisp. Crafted from Grenache,
Cinsault, and Tibouren, it
benefits from night harvesting,
pellicular maceration, and lowtemperature
fermentation,
preserving its purity and
aromatic freshness. Born from
the red volcanic soils of the
Estérel and six generations
of winemaking tradition, this
wine is structured yet light,
with length on the palate. With
its fresh tangy flavours, it's the
perfect companion for seaside
meals or a summer aperitif
Level B2 / Stand C 139
VINEXPO ASIA • THURSDAY 29 TH MAY 2025 7