Tackle Trade World July 2025

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TACKLE INDUSTRY

PROFESSIONALS

IN OVER

120 COUNTRIES

EVERY MONTH

JULY 2025

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GET SET FOR ICAST 2025

YOUR FULL GUIDE TO

WHAT’S ON IN ORLANDO

PAGE 16

STORAGE SOLUTIONS

WHY TACKLE BOXES CAN BE

SO PROFITABLE FOR YOU

PAGE 24

US AND CHINA AGREE 90-DAY

PAUSE ON TRADE WAR

Tackle brands and manufacturers in the

USA and China are breathing a sigh of

relief after both countries agreed a 90-

day pause in their tariff tit-for-tat.

However, while the huge reciprocal tariffs

on many items including steel and aluminium

– which have a big effect on many tackle items

– have been paused, there are still hefty add-ons

which remain in place.

Following talks in Geneva, Switzerland, the

US and China agreed to the three-month hiatus,

meaning the previous 145 per cent tariff on

Chinese imports will be reduced to the baseline

rate of 10 per cent until mid-August.

However, the 20 per cent tariff levied

by the US in February on China under

the International Emergency Economic Powers

Act remains in effect, as well as 25 per cent

tariffs on steel and aluminium not to mention

all tariffs imposed under President Trump’s first

term.

Alongside this announcement, China agreed

to drop all tariffs taken against the United States

since April 2nd, while the countries negotiate a

long-term agreement.

Although this news is an important step in

the right direction, the baseline 10 per cent flat

rate tariff and 20 per cent tariff related to illicit

drugs will remain in place during the pause.

A statement from the American Sportfishing

Association – the US’ official tackle trade body

– said: “At this time, there is no legislative or

regulatory process to seek exclusions from any

of these tariffs.

“Negotiations that impact countries are either

underway or expected to begin soon. Additional

tariff action and reciprocal tariff announcements

are also expected in the months ahead.

“The sportfishing industry contributes

more than $230 billion to the U.S. economy

and billions of dollars to conservation each

year. Our industry supports over 1.1 million

jobs nationwide and more than one-in-six

Americans go fishing each year.

“We continue to explore opportunities

to share the economic and cultural value of

recreational fishing with the administration and

Congress and promise to keep you informed on

the latest developments.”

ASA president Glenn Hughes added: “We

have to keep in mind that there are number of

product categories that just aren’t made in the

USA; almost all spinning reels are made in Asia,

mainly in China.”

S E N T T O M O R E T H A N 1 8 , 5 0 0 T A C K L E I N D U S T R Y

PROFESSIONALS IN OVER 120 COUNTRIES EVERY MONTH

JULY 2025

WELCOME

EDITORIAL

Editor: John Hunter

+44 7990 542958

john.hunter@artichokehq.com

A journalist all his life and with 25-plus years of international

business magazine experience, John was

the founding editor of TTW and has now returned to

the helm. He has helped many brands launch and

grow over the years through B2B publications and

via his own consultancy business.

ADVERTISING

North America: Bart Manganiello

+1 914 722 7601

bartalm@optonline.net

For over 40 years, Bart has been working with trade

magazines, 36 in the tackle industry. Since 2001, he

has been TTW’s North American Director, providing

the best communication programs to companies,

helping them connect with current and prospective

trade partners around the world.

Rest Of The World: Guido Knegt

+39 3475036436

guido.knegt@artichokehq.com

A Dutchman, he spent five years travelling the world

as a scuba-diving instructor and English teacher before

settling down in Sardinia. He previously worked

for TTW from 2014 - 2017.

China: Robert Li (Li Ziwei)

+86 13451914155

robert.li365@gmail.com

Li Ziwei (Robert) has worked as news editor for over

20 years. He founded the most influential Chinese

fishing forum in the Straits and organised many

industry events. His love for culture and tourism has

led him to devote his entire life to the exchanges

between China and southeast Asia.

ARTICHOKE MEDIA LTD

Suites 2 & 4 Global House, Colchester, Essex, CO1 2TJ, UK

IS THE USA STILL

A LAND OF

OPPORTUNITY?

Like many others, I am preparing

for the trip to ICAST in Orlando,

Florida, owevere there’s a huge

amount of uncertainty in the air

around the tackle trade.

Usually, there is a huge buzz in the buildup

to the largest sportfishing trade show in

the world – but I am sure this year there has

been plenty of other noise that has drowned

some of that buzz out, especially around

tariffs.

It’s been a tough and confusing few months

as President Trump continues his preference

for “doing a deal”. While that may be great

for him personally, it leaves the rest of us

scratching our heads and the markets in

turmoil – who knows what he is going to do

next?

The crazy situation of imposing huge tariffs

on pretty much every country he can think

of – including some eyewatering taxes on

Chinese goods not to mention commodities

like aluminium and steel – will naturally affect

the tackle trade.

While he has seen sense in cutting a few

deals and reducing many of these tariffs,

some are still quite high, so we aren’t out of

the woods just yet… although at least we have

a little breathing space.

This is especially important as everyone

heads to ICAST. It’s always a great show and

so many products get launched each year, we

see new companies or brands unveiled and a

host of opportunities to do business.

But, when the initial tariffs were

announced, you could sense the collective

breath holding as everyone worked out the

implications.

This pause in the highest duties is only

temporary and will run out not long after

ICAST is finished.

In the meantime, if you add up the levies

on China which are still in place – a standard

10 per cent, 20 per cent due to some concerns

over drugs plus others on specific goods –

then the effective rate on imports from that

country is still around 40 per cent, which is

prohibitive to say the least.

Crucially, though, the President’s

animosity towards China is unlikely to simply

disappear – he has said too many unkind

things about that country over the years, so

there seems little likelihood of a return to

anything like a level playing field.

While the USA is big enough to make

some of its own tackle, the vast majority –

along with milions of components – are made

in or supplied from China.

I am sure there will be much discussion

in ICAST booths, in the corridors of the

convention centre and over a beer during the

popular Happy Hours at the show.

Hopefully, there will be more deals done

on tariffs and the industry will feel more

confident as business chatter intensifies

during the three days of the show, proving

that the USA is still a great place to buy and

sell fishing tackle, whatever outsiders may do

to try and affect that.

/tackletradeworld

/company/tackle-trade-world

JULY 2025

Contents

CONTENTS

08 NEWS

Polish line and floatmaker Balsax is up for sale

due to retirement, a lead-free tungsten tackle

firm launches in the UK and Foundation Outdoor

Group adds rod building supply firm flex Coat to

its portfolio.

10 NEWS

Gambler Lures expands its US distribution through

Pitman Creek, the Australian fishing and boating

organisations combine forces while Mud Hole

champions young conservationists.

12 WHY THE TRADE IS FLOCKING TO EFTTEX

EFTTEX 2025 is the ONLY European fishing tackle

trade show happening this year. But why is

the event such a key part of many companies’

strategy? TTW finds out…

14 EFTTA STEPS UP TO SAFEGUARD SPORT

The European Fishing Tackle Trade Association

continues to deliver on its commitment to protect

and promote the future of angling across the

continent.

16 WHAT’S ON AT ICAST 2025?

ICAST is the largest sportfishing trade show in the

world so it pays to know what’s on and when. The

show team has helped TTW compile a traveller’s

guidebook to attending this amazing event…

20 PANTHER MARTIN’S 2026 PLANS

Panther Martin spinners are always on the

“have to have it” list and the brand’s collection of

lures which are set to launch in 2026 will be no

exception.

16

22 24

22 STELLA ADDITION’S TO SHIMANO’S BEST REEL

Building on a legacy of excellence dating back

more than 30 years, tackle giant Shimano has

unveiled two additional models on its flagship

saltwater spinning reel range, the Stella SW.

24 SPOTLIGHT ON… TACKLE STORAGE

While rods, reels, bait and terminal tackle are the

mainstay of any retailer in this sector, one category

remains underrepresented in many such settings

– tackle storage solutions.

24 SHOP WINDOW

A look at some of the latest tackle storage

solutions which you could consider stocking.

26 SHARE THE FUN OF FISHING THIS SUMMER

How do we create lifelong anglers? Start them

young is the answer. The American Sportfishing

Association’s public affairs manager Rob Shane

explains how you can help boost the sport’s – and

the industry’s – future.

28 GLANZ: THE GIGANTIC GAME ROD

Fire your conviction and break into the ‘gigantic

game’ with oversized swimbaits, thanks to the fully

remodelled range of GLANZ rods from Japanese

rod making expert ZENAQ.

30 DOING BUSINESS WTH… FLORIDA

With more than 1,000 miles of coastline and 11,000

miles of rivers, the Sunshine State is one of the

fishing capitals of the world as well as playing host

to the biggest sportfishing trade show, ICAST, each

July.

34 WHY FISHBITES CATCH MORE FISH

For 25 years now, Fishbites (Carr Specialty Baits,

Inc.) has been busy revolutionising the fishing

industry with their game-changing brand of baits

called Fishbites and Fishbites Fight Club Lures.

What’s next?

36 BIHAI FISHING SHOW SERVES AS BAROMETER

Why the China Bihai Fishing Tackle Industry Expo

(CBFE) is more than just an annual gathering for

42

30

renowned Chinese and global brands; it is also a

“barometer” of the Chinese fishing tackle industry.

38 EBS TECHNOLOGY CHANGING HOW WE FISH

In a world where fishing innovation often means

better hooks, sharper colours or more lifelike

swimming actions, Livingston Lures has done

something entirely different – it has given lures a

voice.

40 REVOLUTIONISING LINEWINDING

Triangle Sport’s linewinders have stood the test

of time, serving the industry and anglers alike for

more than 60 years.

44 MAKING THE MOST OF TRADE SHOWS

With ICAST – the giant US-based sportfishing

trade show – and AFTA, the Australian industry

event, taking place this month (July), TTW has a

handy guide to ensure you maximise your time at

such events.

46 GETTING SERIOUS ABOUT SUP FISHING

When you want to get serious about using a SUP

(Stand Up Paddleboard) for your fishing, then the

best place to start is with Sea Eagle’s new FishSUP

1210.

48 LEVELLING THE PLAYING FIELD

Why the US trade body wants changes to the “de

minimis” laws to aid bsuiness AND conservation.

50 MAKING CONTACT

We have another selection of key products that

have been recently released onto the market. Will

they be making their way onto your shelves?

06 WWW.TACKLETRADEWORLD.COM

Sharp Shooter Float

FLIES LIKE A DART • INCREDIBLY ACCURATE • PERFECT FOR FORWARD FACING SONAR

This innovative performance is achieved by pairing our signature dart-like “Sight Flight” end with a

weighted brass tip on the opposite end, creating balanced and aerodynamic flight through the air. A top-end

brass grommet ensures smooth line movement through the center of these premium balsa wood floats.

The Sharp Shooter boasts all the features of a great float: high-visibility colors, exceptional sensitivity,

balanced buoyancy, remarkable range, and precise accuracy. Whether you’re fishing from shore or sharp

shooting using live sonar, the Thill Sharp Shooter will revolutionize the way you fish with floats.

Available in three sizes, supporting weights up to 1/8 oz, 1/4 oz, and 3/8 oz.

MSRP: $7.99

NEWS

POLISH LINE AND FLOAT

MAKER UP FOR SALE

Renowned Polish fishing lines and balsa floats manufacturer

Balsax has announced its decision to cease operations and

sell off its business assets due to the retirement of its founder

and owner, Edward Łabowicz.

After 45 years of continuous

production, the company will

officially close on August 31st,

2025, with last orders being

accepted until July 30th.

Founded in 1980, Balsax

has built a strong reputation

worldwide for producing highquality

fishing tackle, including

over 500 float models and a wide

range of monofilament fishing

lines.

All its products have been

manufactured in-house using

AAA-grade balsa wood and

premium raw materials, ensuring

exceptional craftsmanship and

durability.

As part of the liquidation

process, Balsax is offering for

sale its complete production

lines, including machines and

tools for respooling, dyeing and

packaging fishing lines, as well as

the entire float production line.

The sale also includes

advanced labelling, carton

and packaging, rewinding and

injection moulding equipment,

along with trademarks,

graphic files and technical

documentation.

Among the well-known

brands available for acquisition

are Balsax, Iguana, Tarantula,

Silver Fish and many more. The

company’s extensive portfolio,

including its proprietary knowhow,

offers a unique opportunity

for investors or businesses

looking to enter or expand in the

fishing equipment industry.

With its strategic location in

Europe and a legacy of quality

and reliability, Balsax’s assets

and brand represent significant

value for interested buyers.

The company invites serious

inquiries from those interested

in taking over the production in

whole or in part.

For further information or

to express an interest, contact

sport@balsax.com.pl or visit the

website for more details and a

product catalogue.

www.balsax.com

Lead-free tungsten

brand launches in UK

FOUNDATION

OUTDOOR GROUP

ACQUIRES FLEX

COAT

In what it describes as a cooperative and strategic

agreement, Foundation Outdoor Group has acquired

Flex Coat Company, the Texas-based rod building supply

manufacturer, ensuring the business stays in the USA.

The purchase will move all Flex

Coat operations to Foundation’s

headquarters and worldwide

distribution centre in Oviedo,

Florida. Foundation Outdoor

Group will continue to produce

and distribute the popular Flex

Coat product lineup, including

rod finishes and adhesives, as

well as rod building tools and

equipment.

A new UK-based tackle brand, FiTU which will specialise in highperformance,

lead-free tungsten terminal tackle, launched last

month (June).

Designed for modern predator anglers across the UK and

Europe, FiTU combines functionality, eco-awareness and clean,

minimal design.

FiTU products are available direct to consumers through its

website, www.fishingtungsten.com, alongside a growing network

of retailers.

With low MOQs, a dedicated B2B platform and eye-catching

packaging, FiTU aims to deliver both form and function.

It is also being backed by an expanding content and ambassador

program in 2025.

momo@fishingtungsten.com

www.fishingtungsten.com

“Flex Coat is one of the most

recognised brands in rod building

and Roger has been a cornerstone

in this industry for decades,” said

Brook Oliva, Foundation Outdoor

Group’s president and COO.

“The Flex Coat brand was

part of my introduction into rod

building as a young man, over

25 years ago, and I consider it a

personal privilege to carry the


torch for both Roger and Flex

Coat’s incredible legacy. We’re

all excited for the opportunity

to grow this iconic brand and are

committed to keeping Flex Coat’s

spirit of innovation and quality for

years to come! We look forward

to providing the same amazing,

American-made product line and

high level of customer service to

every single Flex Coat customer,

large and small.”

Roger Seiders established

Flex Coat in 1977, providing

premium quality rod finish that

rod manufacturers and custom

builders required. Over the

decades, Flex Coat expanded

its product line and improved

its formulas, all of which are

manufactured 100 per cent in the

United States.

Today, Flex Coat products

are used by custom rod builders

and fishing rod manufacturers

throughout the world.

Roger said: “After almost 50

years of building the Flex Coat

business and serving the global

rod building community, it was

time to retire and spend more

time with my family and my

passions of hunting and fishing.

“It was imperative for me to

find a US-based company that

would continue the Flex Coat

tradition and maintain our focus

on quality and customer service.

Foundation Outdoor Group was

the obvious choice.”

Adding Flex Coat to its

growing suite of rod building

brands, Foundation Outdoor

Group maintains its leadership

position within the rod building

industry and continues to

strategically expand its global

presence.

Along with ownership of Mud

Hole Custom Tackle, the world’s

largest supplier of rod building

and tackle crafting supplies,

American Tackle premium fishing

rod components, MHX top-tier

rod blanks, Custom Rod Builder

(CRB) quality rod building tools

and equipment and ProProducts’

wide array of superior thread

and adhesives, Foundation also

maintains exclusive distribution

agreements with GAHO

premium quality carbon reel seat,

and SBM fishing baits and carp

fishing accessories.

Through these brands, its

headquarters in Oviedo, Florida,

and its offices and distribution

centres in Europe and Asia,

Foundation services a worldwide

customer base of fishing rod

builders, from the weekend

hobbyist to the world’s largest

fishing rod manufacturers.

www.foundationoutdoorgroup.com

Eric Neufeld. Scott Harkins. Kurt Kruger.

SKWALA ESTABLISHES

NATIONAL SALES TEAM FOR USA

In a move designed to deepen retailer partnerships in the

USA, Skwala Fishing has created an outside sales team with

the addition of three territory representatives.

The move is said to mark a major

investment in the brand’s retail

partnerships and a significant step

forward in its wholesale growth

strategy.

As a result, it has named Eric

Neufeld of Raging River Sales to

lead sales efforts in Washington,

Oregon and Alaska; Scott Harkins

of Five Ocean Sales will cover

Colorado, Utah and New Mexico

while Kurt Kruger of KGK Sales

will handle Montana, Idaho and

Wyoming. Each brings a deep

background in fly fishing and a

proven track record of building

lasting, productive relationships

with specialty accounts.

Collectively, their hiring reinforces

the company’s commitment to

delivering exceptional service,

local expertise and long-term value

to its retail partners.

Skwala founder and CEO

Kevin Sloan said: “As a brand built

for and with specialty retailers,

we’re excited to bring on three

experienced and respected

professionals who know this

industry and these communities

inside and out. Our goal is simple:

to support our retail partners in

more meaningful ways as the

brand grows.”

This sales team initiative comes

at a time of rapid momentum

for Skwala, following the brand’s

recent entry into footwear – and

continued strong reception to its

technical apparel line.

Kevin added: “Our retailers

are the frontline storytellers of

this brand. These hires are not a

shift away from direct connection

– they’re a way to scale that

connection with intention, trust,

and the kind of support that only

comes from boots-on-the-ground

experience.”

www.skwalafishing.com

WWW.TACKLETRADEWORLD.COM 09

NEWS

AUSTRALIAN FISHING

AND BOATING GROUPS

SHARE VISION

Two of Australia’s leading industry groups in outdoor

recreation, spanning boating and fishing, have joined forces

with a deal to collaborate.

The CEOs of the Boating Industry

Association (BIA) and Australian

Fishing Trade Association (AFTA)

have signed an agreement to

work closely together for the

mutual benefit of their combined

membership base.

The agreement covers

working closely together in data,

communications, marketing,

advertising, events, business

systems, revenue streams,

advocacy and support for boatbased

fishing.

BIA and AFTA represent a

combined contribution to the

Australian economy of $21 billion

in annual industry turnover and

support for 135,000 jobs.

BIA CEO, Andrew Fielding,

said it was a momentous

agreement that recognises the

importance of boat-based fishing

in Australia.

“We have worked together

informally over recent years in the

area of advocacy to government

and we already have a foundation

of good collaboration with

AFTA, now we can take that to

another level for the benefit of our

members and public.”

AFTA president Michael

Starkey said there were significant

opportunities to work closer

together in many areas, including

research, data and events, whilst

strengthening the advocacy work

of both.

“There are great prospects to

collaborate on boat and fishing

shows across Australia and to

explore opportunities for future

events where we work together.”

AFTA represents wholesalers,

importers, manufacturers,

retailers of fishing goods and

services, and those involved in

recreational fishing media.

AFTA supports the future

sustainability of our industry and

ensures the rights of recreational

anglers throughout Australia

are safeguarded for future

generations.

BIA is the peak industry body

in Australia that represents the

interests of boating which includes

designers, manufacturers,

importers, brokers, insurers,

retailers, charters, yacht and boat

clubs, marinas, events, surveyors

and trades from boat builders to

riggers and more.

BIA is an advocate for boaters

and the boating lifestyle and

supports safe, responsible,

and enjoyable boating. The

organisation has members in all

states and territories.

In Australia, more than 85

per cent of the population live

within 50km of the coast, so it

is little wonder that almost one

in five households have a boat or

watercraft and that approximately

five million people go boating each

year; while 4.2 million participate

in recreational fishing from shore

or boat.

www.afta.net.au

Mud Hole backs future

conservation leaders

In its third year of supporting

environmental leadership for

Florida high school students,

the Coastal Conservation

Association Florida Fred Crabill

Youth Scholarship Program

presented by the Mud Hole

Custom Tackle Education

Program has unveiled its winners

at an award dinner.

The event at Mud Hole’s

Oviedo Education Center

featured presentations and a

catered dinner for the students,

parents and the scholarship

officials from CCA Florida and

custom tackle expert Mud Hole.

First place was awarded

to Katelyn Rosado of Fort

Lauderdale, who takes home

a $3,000 scholarship. Blake

McSweeney of Pembroke Pines

earned the $2,000 second place

prize, and the $1,000 third place

award went to Tampa’s Mia

Holmes.

The students travelled coastto-coast,

from the Duke Energy

Mariculture Center in Crystal

River to Bajio Sunglasses in

New Smyrna Beach, learning

how these companies help

preserve the environment as a

key component of their business

strategies.

They were also able to build

a custom fishing rod at Mud

Hole and fish for barramundi at

Osceola Outback Adventures.

Throughout the week of activities,

students were graded on their

attention, focus, creativity,

presentation and overall

engagement in the learning

experiences.

www.ccaflorida.org/event/ysp


LURE DEAL IS NO GAMBLE

FOR PITMAN CREEK

Gambler Lures, a leading innovator in fishing lures and

tackle, has expanded its distribution deal with Pitman Creek,

one of the top distributors in US tackle retail, meaning it will

now carry the full lineup of Gambler’s frog series.

This expansion ensures that

retailers across the USA have

access to Gambler Lures’ topperforming

hollow-body frogs,

designed to offer anglers a

tournament ready solution right

out of the box.

The Popping Frog is a hugely

popular hollow-body frog with

a cupped mouth, rattles and

custom weighting, designed by

local tournament anglers with

all the mods, so it’s ready to fish

right out of the package.

The newly released Walking

Frog is designed for a superior

walk-the-dog action, while

offering the same tournament

mods as the Popping Frog right

out of the package.

Gambler Lures owner Val

Osinski said: “Pitman Creek

has been a key distributor in the

tackle industry, and with the

growing demand for our frog

lineup, we wanted to ensure

retailers have easy access to

these proven fish catchers.

“Topwater frog fishing is right

in our wheelhouse with Lake

Okeechobee in our backyard

and, with Pitman Creek carrying

our full lineup, more anglers will

be able to get a taste of frogs

built by tournament anglers in

one of the best testing grounds

in the US.”

The addition of Gambler

Lures’ Popping Frog and

Walking Frog to Pitman Creek’s

distribution catalogue marks

a significant step in providing

retailers with high-demand,

performance-driven products in

the massively popular category

of frog fishing.

With years of innovation

behind their designs, Gambler

Lures remains at the forefront

of creating high-quality lures

tailored for serious anglers.

www.gambler-lures.com

COME SEE US

AT BOOTH 2117

FEATURE

EFTTEX

WHY THE INDUSTRY IS

FLOCKING TO EFTTEX

EFTTEX 2025 is the ONLY European fishing tackle trade show happening this year.

But why is the show such a key part of many companies’ strategy? TTW finds out…

As visitor registration is set to open

for EFTTEX 2025, anticipation is

high for Europe’s only tackle trade

event. For more than 40 years,

the event has been a vital showcase for the

industry to launch new products, buy and sell

tackle, make connections and meet friends

old and new.

This year, visitors flocking to Brussels in

Belgium from September 10th to 12th will be

able to meet exhibitors not just from Europe

but from across the globe.

But what draws them to this unique show

and what are their expectations?

Showcasing products

Innovative fishing line manufacturer Plastools

from Italy will use the show to reveal more

exciting products and technology.

CEO Moira Dal Pozzo said: “We’re truly

looking forward to exhibiting at EFTTEX

2025! It’s a great opportunity to reconnect

with our existing clients and to meet new

ones from across the industry. This year is

especially exciting for Plastools as we have

many innovations to share.

“We’ve made significant investments in

research and development over the past year,

always staying true to our BIO philosophy.

Our team has been hard at work developing

new sustainable materials for packaging,

and we’re proud to present a breakthrough

alternative to lead – a new BIO material that

we believe will be a real game changer for the

fishing tackle sector.

“We can’t wait to showcase what we’ve

been working on and to exchange ideas with

others who are just as passionate about the

future of our industry.”

Face to face opportunity

One of the furthest travelled exhibitors will

be J M Gillies, which sees the long trek from

its home in Australia as vital to make those

face-face connections with others in the

industry.

General manager Billy Parsons explained:

“EFTTEX, as with all the major international

trade shows, is an important part of our

annual calendar. With the recent disruptions

to the show and the gaps in Covid years, this

will be one of the most important shows we

do in many years.

“The EFTTEX show provides us with

access to our large European distributor

network, plus any new and prospective

distributors.

“Being based in Australia, it is almost

impossible to get face to face with all our

distributors around the world and, given the

vast majority are European, we hope for good

attendances to facilitate these important

meetings.

“With so many new products, plus the

attraction of our Tassie Devil brand being

Australian made, we should bypass a lot of

the current issues relating to tariffs and other

production challenges. We look forward to

seeing the revamped show.”

info@efttex.com

www.efttex.com


FEATURE

EFTTA

EFTTA president Gerard Bakkenes (left) and

vice-president Ross Honey (right).

EFTTA STEPS UP TO

SUPPORT AND

SAFEGUARD THE TRADE

As the voice of the European tackle trade, the European Fishing Tackle Trade Association

(EFTTA) is proud to be delivering on its commitment to protect and promote the future

of angling across Europe. Vice-president Ross Honey explains more…

In 2025 and beyond, EFTTA is taking

bold, positive actions to support the

trade, engage new audiences and

strengthen its voice in Brussels – ensuring

the industry is both represented and resilient.

Uniting for the future

One of EFTTA’s landmark initiatives is the

upcoming 2025 Angling Summit in Berlin,

a high-profile event that will bring together

policymakers, tackle trade professionals,

conservation groups and angling advocates

from across Europe.

The summit will spotlight the economic,

environmental and social importance of

recreational angling and provide a united

platform for discussing shared challenges –

from sustainability and access to water, to

youth participation and regulatory clarity.

The Berlin summit represents EFTTA’s

ambition to give angling a stronger voice at

the European level and promote fishing as a

vital, responsible outdoor pursuit.

Boosting representation in Brussels

Navigating European Union regulations

has become increasingly complex for our

industry. EFTTA is working harder than

ever to support members in understanding

and influencing the legislation that affects

them – from product labelling and packaging

rules to import/export requirements and

sustainability standards.

Our enhanced advocacy in Brussels ensures

that the needs of the angling trade are

considered in relevant EU policies. More and

more members are turning to EFTTA for

regulatory assistance and we are expanding

our capacity to meet that demand.

Showcasing innovation, growing

the industry

Europe’s angling trade show, EFTTEX,

continues to go from strength to strength.

EFTTEX is not just a marketplace – it’s a

celebration of innovation, craftsmanship and

the vibrant community that underpins the

tackle industry.

The show – in Brussels from September 10th

to 12th – also provides invaluable networking

opportunities, helping businesses form

partnerships, launch new products and grow

their brands. EFTTEX remains a vital hub for

trade professionals.

Encouraging diversity and inclusion

EFTTA is committed to making angling more

inclusive. A key focus is on encouraging more

women to take up fishing, by supporting

initiatives that break down barriers to entry

and promote female role models in the sport.

Whether through endorsing outreach

programs, sharing inspiring stories or

collaborating with member companies,

EFTTA is proud to champion greater

gender diversity in angling – creating a more

representative and welcoming community

for all.

Improved communication, greater

visibility

Finally, EFTTA recognises that it must do

more to communicate its achievements and

inform the industry of the work it’s doing.

That’s why we’re investing in improved

communications – regular updates, digital

newsletters and media partnerships – to

ensure our members and stakeholders are

informed, engaged and connected.

A stronger future for European

angling

EFTTA is more than just a trade body; it’s

a proactive force for good in angling. From

shaping policy and supporting members

to inspiring new anglers and showcasing

industry excellence, EFTTA is laying the

foundation for a stronger, more sustainable

future for European fishing.

We invite all in the trade to join us on this

journey.

www.eftta.com


COME SEE US

AT BOOTH 3102

FEATURE

PREVIEWING

ICAST 2025

ICAST is the largest sportfishing trade show in the world

so it pays to know what’s on and when. The show team

has helped TTW compile a traveller’s guidebook to

attending this amazing event…

It only takes one conversation at ICAST

to spark a tectonic shift in business. Each

year, thousands of tackle store owners,

manufacturers, wholesalers, distributors

and media members converge in one location.

With phones tucked in backpacks and front

pockets, they meet face-to-face, exchange

business cards and shake hands.

Over and over, for one fleeting moment in

time, business gets back to its roots and the

global industry of sportfishing comes together

in person. This year – a quarter century into

the new millennium – ICAST is poised for

another successful run inside of the Orange

County Convention Center in Orlando,

Florida.

Here’s how to make the most of your time

in the Sunshine State this year…

Cast and Swing for Connections

Last year marked the return of a cherished

combo that can only be found at ICAST: golf

clubs and fishing rods.

A breakout event that was once called

Bass and Birdies has been retooled and

reawakened as Lunkers and Bunkers, a charity

golf scramble held on Monday, July 14th at

the Royal St. Cloud Golf Links. From 7am to

2pm, this 27-hole blend of Scottish links and

Central Florida wetlands will transform into a

golfing and fishing scramble where teams will

be asked to putt for their best score and cast for

their biggest bass.

Presented by Power-Pole and hosted in part

by the Florida Fish and Wildlife Conservation

Commission, proceeds go to benefit the nonprofit

organisation Keep America Fishing.

Last year, the event raised close to $18,000

for the charity, which seeks to protect the

rights of American anglers to fish the nation’s

waterways.

Lunkers and Bunkers serves as the unofficial

opening to ICAST week and doubles as one of

the best networking events of the year.

An extra evening in Orlando also opens

up opportunities to explore the city beyond

International Drive. Spend an evening at one

of the city’s iconic theme parks or expand your

palette at renowned local restaurants like Anh

Hong in Little Vietnam, Seven Bites in the

Milk District or Papa Llama on Curry Ford

Road.

Pro tip: Swing by ICAST Registration after the

golf scramble to pick up your badge before the

crowds arrive on Tuesday.

Step Into Form on Super Tuesday

It’s been nearly a decade since ICAST

launched efforts to promote Super Tuesday as

a can’t-miss event the day before show doors

open. Suffice to say, word has gotten out and

“can’t-miss” is no longer a tagline.

If you primed your bass fishing skills at

Lunkers and Bunkers, prepare to put them to

the test at the ICAST Cup.

Presented annually by Major League

Fishing, the ICAST Cup partners show

attendees with bass fishing pros and

manufacturers for a four-hour bass fishing

extravaganza on a legitimate, pro-level fishery.

While morning limits topping 25lb have

been a common occurrence (even in four hours

of fishing), just participating in the ICAST Cup

is an adrenaline pumping activity.

Competitors blast off at 6:30am, from Big

Toho Marina. Pinned to the seats of fibreglass

bass boats with 250hp outboard engines, they

race across one of Florida’s best bass fisheries

in search of hidden giants. While the map to

the ICAST Cup points to the nearby town of

Kissimmee, it might as well be marked “There

be monsters.”

After a furious four hours of flipping grass

mats and punching through lily pad fields,

teams return to the dock for a Major League

Fishing-style weigh-in complete with an MC,

livestream broadcast and trophy presentation.

As the ICAST Cup winds down, ICAST On

the Water Demo Day sponsored by Garmin

is opening up back at the Orange County

Convention Center. From 9am to 1pm,


ICAST

FIND YOUR WAY

Orlando International Airport: Most

ICAST attendees will land here. Expect a

20-minute cab ride to International Drive

hotels. Rideshare apps are common in

Orlando.

Brightline Orlando Station: You’ll arrive

here if you took the Brightline high speed

rail up from Miami International Airport.

Orange County Convention Center: The

main theatre for ICAST 2025. Look for the

South Hall to find all things ICAST. The hall

is connected to area hotels via a skybridge.

Plan for a 20-minute walk from most hotels

and be mindful of security robots.

Royal St Cloud Golf Links: 27-hole golf

course that serves as the site for Lunkers

and Bunkers on Monday, July 14th.

OCCC Water Area: ICAST On the Water

Demo Day takes place here. On-site

misters, beverages and snacks keep

the heat at bay so you can enjoy the

experience.

Big Toho Marina: Launch ramp for the

ICAST Cup presented by Major League

Fishing. Services include a tackle store,

restaurant and WC.

Orlando Eye: Centerpiece of the

International Drive entertainment district.

Most off-site parties and events will take

place in this area. Rideshare services or

tuk-tuks can get you from the convention

center to these bars and restaurants.

Walking takes about 30 minutes.

Map: https://www.google.com/maps/d/

edit?mid=15p72ufOfI08th2Znek7qMUD7Y

EHTXJw&usp=sharing

registered ICAST attendees can explore a popup

village of manufacturers beside the Orange

County Convention Center Water Area.

From the docks and shoreline of a reedlined

pond, framed by swaying palm trees,

you’ll have the opportunity to put the latest

gear, tackle, kayaks and SUPs to the test. A

complimentary shuttle service runs every 30

minutes from convention centre-area hotels to

the drop-off point near the pond.

At 5pm, retail buyers and media members

are invited to a sneak peak at the stars of

ICAST – brand new, never-before-seen

products. If you’re attending ICAST as a buyer

or media member, you’re invited to the New

Product Showcase Reception.

This exclusive social event held inside a

special area of the show floor itself is the very

first look you’ll get at brand new products

competing to win the coveted ICAST Best of

Show Award. Far from a window shopping

area, the New Product Showcase Reception

is where qualified attendees come to vote for

winners in more than 41 Best of Category

Awards. Ultimately, those winners will square

off for the overall crown jewel of ICAST.

Pro tip: Big Toho Marina serves up breakfast

right beside the ICAST Cup launch ramp.

Get to Work on Wednesday

Set your alarm clock and steady yourself:

Wednesday is about pacing. Start things

off bright and early at the ICAST State

of the Industry Breakfast. In addition to

presenting ICAST, the American Sportfishing

Association’s primary role sits alongside

Capitol Hill. The trade association works

year-round with legislative leaders in

Washington D.C. and hand-in-hand with

tackle manufacturers around the globe.

This breakfast is their chance to update

you on seismic activities that can impact

your business. This year, the breakfast is

capped by motivational speaker, author and

philanthropist Damon West.

At 9am, the escalators fire up and the

doors of ICAST officially swing open. Inside,

ICAST is a riot of innovation. Booths packed

with every imaginable lure, gadget, and

gleaming new hook. If it catches fish, it’s here.

Somewhere. You’ve got three days to find the

best new products for your customers.


FEATURE

ICAST 2025

Schedule-at-a-Glance

Registration Open

Monday, July 14th. Noon - 5pm

Tuesday, July 15th. 8am - 5pm

Wednesday, July 16th. 7am - 5pm

Thursday, July 17th. 8am - 5pm

Friday, July 18th. 8am - 1pm

Monday, July 14th

8am - 3pm Lunkers & Bunkers Golf

Tournament: Royal St. Cloud Golf Links

Noon – 5pm Main Registration Open.

S220 B-E . Sponsored by Wired2Fish

Tuesday, July 15

6:30am – 10:30am ICAST Cup Bass Fishing

Tournament: Lake Toho. Presented by Major

League Fishing

8am - 5pm Registration Open: S220 B-E

Sponsored by Wired2Fish

8am - 1:30pm Satellite Registration: North Hall

Concourse (Tuesday only)

10am – 2pmOn the Water Product Demo Day:

North Building Ponds . Sponsored by Garmin

3pm – 4.30pm Business Seminar For

Manufacturers. Understanding your Excise Tax

Obligations: Room S230 A

5pm - 8pm New Product Showcase Preview

Reception: Booth 100. (Open to Buyers and

Media Editorial Only)

5pm – 8pm Fly Casting Demonstrations and

Lessons: Booth 219 (Open during Preview

Reception – Buyers and Media Only)

5pm – 8pm ICAST Fly Shop: Booth 813

Wednesday, July 16th

7am - 5pm Registration Open: S220 B-E


7am – 8:45am State of the Industry Breakfast:

Room S320. Presented by the Recreational

Boating & Fishing Foundation

9am – 6pm Exhibition Open

9am – 1pm New Product Showcase Voting:

Booth 100 . Open to Buyers and Media Editorial

Only

9am - 6pm Lure Tank Open: Booth 3430

Sponsored by HANDING Fishing Tackle

9am - 6pm ICASTing Pond Open: Booth 240

9am - 6pm FLYCASTing Pond Open: Booth 219

Fly casting demonstrations and lessons

throughout the day . Sponsored by The Flyfishing

Film Tour

9am - 6pm ICAST Fly Shop: Booth 813

The task can seem overwhelming but the

ASA staff has honed ICAST navigation down

to a science.

Load up the ICAST App, sponsored by

G-Ratt Baits, on your smartphone for a live

map of the show floor. Available on both

Apple and Android devices, the ICAST App

features a QR reader to scan and store badge

names, a convenient scheduling tool to keep

track of meetings and real-time updates on

daily events. With the app, you’ll navigate the

sprawling show floor with ease and soon find

your rhythm in the crowd.

Take a few laps around the show floor, scout

out companies you want to meet with and

be sure to swing by Lunch & Learn seminars

when your feet need a rest. Daily Lunch &

Learn seminars aren’t just filler, they’re where

sharp minds talk conservation, tackle retail,

digital trends, and the shifting tide of global

fisheries.

In these tight, focused sessions, you’ll pick

up practical knowledge that can translate

directly to your margins. Experts are on

deck this year to teach dealers about artificial

intelligence, purchase order planning

and untangling the ever-changing web of

international tariffs.

At 1pm. on Wednesday, the New Product

Showcase opens for all attendees. By 4pm,

social hours in exhibitor booths flare up

and the show floor transforms into a hive of

flowing taps, pulsing speakers and thrilling

giveaways.

At 6pm, social hours move upstairs in

the Orange County Convention Center’s

South Hall for the star-studded New Product

Showcase Best of Category Awards.

Bring your rally hat and settle into the

ballroom as the best of the best new products

of 2025 are unveiled to a symphony of smoke

machines, stage lights and celebration. Each

winner will have earned a shot to compete for

the overall Best of Show award on Thursday.

Pro tip: Breakfast tickets sell out in advance.

Book your State of the Industry Breakfast ticket

during registration at ICASTFishing.org

Seal the Deal on Thursday

ICAST moves fast. One day into the full

show experience, it’s time to take advantage

of exclusive in-person order incentives that

only exist at the Orange County Convention

Center.

Each year, dozens of manufacturers sign up

to offer special pricing at ICAST. Think bulk

order discounts, complimentary shipping and

free end caps.

As a bonus, every order placed on the show

floor at ICAST also qualifies for prizes from

the show itself. Daily Cash prizes abound, but

so do other tantalizing giveaways – like an allinclusive

fishing trip for two to Crocodile Bay,

Costa Rica.

Carve out time to visit the ICAST Fly Shop.

This recent addition to ICAST recreates a

working fly fishing shop while showcasing

all-new products on store shelves. Nearby,

the FlyCASTing and ICASTing ponds

give you the ability to put both fly and

conventional tackle to the test in real-time.

As the clock winds down to 2pm, you’ll hear


11am – Noon Lunch & Learn Business Seminar.

Training a Successful and Motivated Team:

Booth 5163

1pm – 2pm Lunch & Learn Business Seminar.

Opportunities to Grow Angler Participation

Panel: Booth 5163

ICAST

Noon – 1pm Lunch & Learn Business Seminar.

Artificial Intelligence and the Recreational Fishing

Industry: Booth 5163

2:30pm – 3:30pm Lunch & Learn Business

Seminar. Fix It, Don’t Flip It: Website Wins

Without A Complete Redesign: Booth 5163

1pm – 2pm Lunch & Learn Business Seminar. How

to be a REAL Success: Booth 5163

2pm - 3pm Lunch & Learn Business Seminar.

Tangled Lines: Understanding the Navigating the

Evolving Web of US Tariffs: Booth 5163

1pm – 6pm New Product Showcase: Booth 100

Sponsored by Fishing Tackle Retailer. (Open to all

Exhibitors and Attendees)

4pm – 6pm Social hour in exhibitors’ booths

6pm – 7:30pm Industry Awards Reception: Room

S320. Open to all ICAST attendees

8pm – 10pm The Fly Fishing Film Tour Showing:

Room S320. (Ticketed event. Open to the public)

Thursday, July 17th

7am – 5pm Registration Open: S220 B-E



9am – 6pm Lure Tank Open: Booth 3430


9am – 6pm ICASTing Pond Open: Booth 240

9am – 6pm FLYCASTing Pond Open: Booth 219

Fly casting demonstrations and lessons

throughout the day. Sponsored by The Flyfishing

Film Tour

9am – 6pm ICAST Fly Shop: Booth 813

9am – Noon New Product Showcase “Best of

Show” Voting: Booth 100. (Open to Buyers and

Media Editorial Only)

9am - 6pm New Product Showcase: Booth 100

Sponsored by Fishing Tackle Retailer. (Open to all

Exhibitors and Attendees)

11am – Noon Lunch & Learn Business Seminar.

Sales Forecasting, PO Planning and Pre-Season

Strategies: Booth 5163

Noon – 1pm Lunch & Learn Business Seminar:

Churn - Plugging the Leaky Bucket Panel:

Booth 5163

2pm – 2:30pm New Product Showcase

“Best Of Show” Award Presentation:

Booth 100.

4pm – 6pm Social hour in exhibitors’ booths

6pm – 7:30pm Party for a Purpose: South B

Concourse. (Open to all ICAST attendees)

Friday, July 18th

8am – 1pm Registration Open: S220 B-E



9am – Noon New Product Showcase: Booth

100. Sponsored by Fishing Tackle Retailer.

(Open to all Exhibitors and Attendees)

9am – 3pm Lure Tank Open: Booth 3430


9am – 3pm ICASTing Pond Open:

Booth 240

9am – 3pm FLYCASTing Pond Open:

Booth 219. Sponsored by The Flyfishing

Film Tour

9am – 3pm ICAST Fly Shop: Booth 813

Noon – 2pm Social hour in exhibitors’ booths

3pm Exhibition Closes. See you in 2026!

announcements rallying attendees to the New

Product Showcase. Make time to be there for

the unveiling of the ICAST 2025 Best of Show

winner. This brief fanfare is a chance to witness

pure joy from a worthy tackle manufacturer.

The award is often accepted by the very

product designers who engineered the winner.

Thursday afternoon is all about business.

As social hours make a resurgence around

4pm, they serve as a pre-game for the all-new

ICAST Party for a Purpose. Held just outside

of the show’s main entrance, this informal

celebration brings conservation organisations

together with attendees to talk shop, form

collaborations and share the kind of true

passion for the outdoors that flows in the blood

of every ICAST attendee. Raffles and prizes

await.

Pro tip: The food court area is loaded with

a mix of vendors, selling everything from

Caribbean jerked chicken to wraps and quick

slices of pizza.

Tie Up Loose Ends on Friday

On July 18th, the final day of ICAST ends

with a full-force sprint to the finish line. Use

the morning to finalise deals, revisit booths

and hone in on potential partnerships. Keep

collecting business cards or scanning QR

codes and stop by the Lure Tank to see new

products wind their way through the water

from a fish-eye view.

Take a break from product scouting at

the show’s Conservation Corner, where

organisations like the Coastal Conservation

Association and Guy Harvey Foundation

showcase ongoing projects to increase

angler participation in conservation.

Some organisations offer initiatives for

retail shops to participate in. Others may

deliver free social media content to keep

angler interest on your store’s feed.

The ICAST show floor remains open

until 3pm and the last few hours are

reserved for final social hours. By 3pm, the

show floor closes and it’s time for some

well-earned relaxation by the hotel pool.

Pro tip: Central Florida is notorious for

afternoon thunderstorms that cause

flight delays at MCO. Skip the frustration

by booking an extra night at a hotel and

enjoying some down time before an early

morning flight, when winds are calm.


FEATURE

PANTHER MARTIN

EXCITING PANTHER

MARTIN LURES DEBUT

IN 2026

Panther Martin spinners are always on the “have to have it” list and the brand’s

collection of lures which are set to launch in 2026 will be no exception.

Because they tend to cause less trauma

to fish and are easier to remove,

single hook lures are becoming

more popular with anglers. Panther

Martin took note and is adding 11 single hook

spinners to its lineup including seven Deluxe

Holographic and four Deluxe Dressed lures.

The Deluxe Holographic Single Hook series

will come in the same colours and patterns as

their treble hook counterparts. So expect blades

in rich blues, greens, oranges and reds, mixed

with lustrous gold and silver.

The holographic finish on the blades will

shimmer and flash as they move through the

water, catching light from every direction. With

heavy weighted Deluxe Barrel Bodies, these

lures cast far and go deeper to attract the lunkers

lying low.

Deluxe Holographic Single Hooks will be

available in seven colours: Holographic Green

Gold, Holographic Red Orange, Holographic

Gold Red Speckle, Holographic Silver Blue,

Holographic Gold Orange, Holographic Silver

Gold and Holographic Purple Blue.

There will be three sizes to choose from, as

well: 21/16 oz, 41/8 oz and 6¼ oz.

Dressed for success

Whether you prefer fishing with dressed lures

or you’re used to using undressed lures and

want to try something a little different, Panther

Martin’s four new Deluxe Dressed Single Hook

Spinners are a great choice.

All-silver or all-gold blades and bodies

reflect light in all kinds of water conditions

and are enhanced with a splash of colour. The

razor-sharp single hooks are camouflaged with

brightly coluored tails that add bulk for a larger

profile that larger fish are attracted to.

The Deluxe Dressed Single Hook series will

be available in four colours: Gold Yellow, Gold

Orange, Silver Yellow and Silver Orange.

As with the Deluxe Holographic Single Hook

series, anglers will have their choice of three

sizes: 21/16 oz, 41/8 oz and 6¼ oz.

Fish catchers supreme

Of course, these wouldn’t be true Panther

Martin lures without Panther Martin’s unique

shaft through the blade design that creates easy

and fast spinning action. Or the classic convex/

concave blades that send out sonic vibrations as

they swirl through the water.

There’s a reason Panther Martin’s are the

“Greatest Fish Catcher of All Time” and these

new lures are ready to prove it to any angler that

fishes for trout, bass, perch, walleye and more.

The Holographic Single Hook and Deluxe

Dressed Single Hook series are just two lures to

look forward to from Panther Martin in 2026.

See all the new lures plus Panther Martin’s full line

at ICAST. Visit them in Booth 4202 or email

Mauricio@panthermartin.com for information.


FEATURE

SHIMANO

SHIMANO ADDS TO THE ULTIMATE

SALTWATER SPINNING REEL

Building on a legacy of excellence dating back more than 30 years, tackle giant

Shimano’s flagship saltwater spinning reel, the Stella SW, gets two additions.

Described as the pinnacle

of saltwater spinning reel

technology and performance,

Shimano’s Stella SW has been

setting exceptional standards for over three

decades, offering unmatched strength,

durability and refinement.

Designed for serious saltwater anglers who

demand the best, the Stella SW may be the

ultimate reel for tackling the most extreme

environments and the toughest fish on the

planet. Now there are two 8000 models.

A legacy of excellence

For more than 30 years, the Stella SW has

been an icon in saltwater fishing, continually

evolving to push the boundaries of precision

engineering and innovation.

It’s more than just a reel – it’s a trusted

companion for unforgettable angling

adventures. With its elegant design, butterysmooth

operation and formidable power, the

Stella SW delivers an experience that anglers

around the world have come to rely upon and

appreciate.

The unmatched craftsmanship and

advanced technology make it the ultimate

choice for passionate saltwater anglers who

refuse to compromise.

Unmatched power and

performance

At the core of the Stella SW lies Shimano’s

trusted HAGANE Gear, now enhanced

with INFINITYXROSS technology for

unparalleled strength and durability under

the heaviest loads.

The reel’s INFINITYDRIVE boosts

winding torque by an impressive 26 per cent,

ensuring effortless cranking power during the

most intense battles.

When you need total control, the XX-

TOUGH DRAG system (not on the 8000

models) is there to deliver. Featuring

oversized washers for increased durability

and reduced heat buildup, it ensures smooth

and precise drag adjustments, even during

prolonged fights with the most powerful

saltwater predators.

The larger front drag adjustment knob

has also been redesigned for intuitive and

reliable control when the stakes are at their

highest and the fight is at its most intense.

INFINITYLOOP’s symmetrical ultra-slow

oscillation ensures flawless line lay for longer,

more accurate casts while the Anti-Twist

Fin – available in two size options – delivers

superior line management. As if that’s not

Watch the video here: https://

www.youtube.com/watch?v=0ruhdLI-2M

all, the Heat Sink Spool regulates drag heat

build up to maintain peak performance

while SILENTDRIVE guarantees quieter,

smoother operation for an enhanced angling

experience.

Built to conquer

The Stella SW is engineered for the toughest

saltwater challenges. Shimano’s X-Protect

(IPX8) and X-Shield technologies provide

superior water resistance, keeping the reel

performing flawlessly, even in the most

punishing environments. An additional

waterproof seal in the handle knob enhances

durability, ensuring the Stella SW is always

ready for action. Whether you’re battling

massive GTs in coral-filled waters, slowing

down a sailfish in open seas, or casting for sea

bass along the surf, the Stella SW offers nearly

limitless power and performance, putting the

advantage firmly in your hands.

The Stella SW is available in five models

– 8000 HG ( 5.6:1 gear ratio), 8000 PG

(4.8:1 gear ratio), 10000PG (4.8:1 gear ratio),

10000HG (5.6:1) and 14000XG (6.2:1.).

http//:fish.shimano.com/en-GB/

news/news-listing/new-shimanostella-sw.html


SPOTLIGHT

SPOTLIGHT ON…

TACKLE STORAGE

While rods, reels, bait and terminal tackle are the mainstay of any retailer in this sector,

one category remains underrepresented in many such settings – tackle storage solutions.

Whether you’re a bricksand-mortar

shop or run an

e-commerce store, offering

tackle storage systems is not

just a nice addition, it’s a smart business move

that can enhance customer loyalty, increase

average order value and improve brand

differentiation.

Anglers invest heavily in gear, and that

gear needs to be organised, protected and

accessible. From professional tournament

fishers to weekend hobbyists, tackle storage

plays a central role in how efficiently and

enjoyably they can fish.

Boxes, bags, crates and modular storage

solutions help keep lures untangled, soft

plastics preserved, hooks sharp and time on

the water maximised.

Yet many retailers overlook this category

or stock only a limited selection. Offering

a robust range of tackle storage options

demonstrates a commitment to meeting

anglers’ real-world needs – not just selling

them more gear.

Increasing value

Tackle storage solutions are the perfect

add-on item. Customers who purchase

lures, hooks or other terminal gear are prime

candidates for a new box, bag or modular

storage tray.

These items naturally complement core

tackle products and are often impulse buys,

especially when placed near checkout areas or

bundled into promotions.

By positioning tackle storage as part of

a complete angling system rather than an

afterthought, retailers can significantly

increase their average order value without

resorting to hard selling.

When customers see that a retailer stocks

not just the gear they want but also the tools

they need to care for and organise it, they’re

more likely to return.

Offering a strong selection of tackle

storage represents a deeper understanding

of the angler’s lifestyle. Providing quality

storage options shows that you’re not just

selling products, you’re supporting a hobby, a

passion and, for many, a way of life.

In a competitive market, the retailers that

understand their customers most intimately

are the ones that thrive. Stocking tackle

storage solutions is a simple yet powerful way

to build that trust.

Experience counts

New anglers often don’t know what tackle

storage they need – or, indeed, that they need

it at all. On the flip side, experienced anglers

are typically on the hunt for better, more

efficient ways to transport and access their

gear.

Retailers can cater to both groups by

offering a tiered selection of storage products,

from simple compartment boxes to high-end

backpack systems and boat-ready crates.

This approach also provides a natural

upsell path. A beginner might start with

a basic plastic box but return later for a

premium modular tackle system after they’ve

accumulated more gear and knowledge.

Tackle storage lends itself well to seasonal

marketing, too. In spring, as anglers gear

up for open water, highlight boat storage


By promoting storage options alongside

tackle sales, retailers can reduce postsale

issues and improve overall customer

satisfaction.

You’re not just selling a storage box –

you’re selling a better fishing experience

and protecting the customer’s investment.

Tackle storage is a content-rich category.

Retailers can build blog posts, YouTube

videos and social media campaigns around

tackle organisation tips, product reviews,

storage hacks and gear load-outs.

This type of content attracts both new

and returning visitors and can drive direct

conversions.

An in-store event or online campaign

– Organise Your Tackle Like a Pro, for

example – could spotlight various storage

solutions while educating and engaging

your customer base.

TACKLE STORAGE

crates and waterproof boxes. In the autumn

(fall), focus on compact solutions for river

fishing or ice fishing organisers in winter

climates. Around the holidays, tackle bags and

customised storage kits make excellent gifts

for anglers of all types.

By integrating storage into promotional

calendars, retailers can turn what might

otherwise be a passive product into a revenuedriving

category.

Brand diversity

There are many respected brands in the tackle

storage space – Plano, Flambeau, Bass Mafia,

Lure Lock plus major brands like Simms, Fox,

Daiwa or Korda and even tech-integrated

options like Bluetooth-enabled tackle

organisers.

Stocking a variety of these brands or

products allows you to cater to different price

points, fishing styles, and brand loyalties. You

can even consider carrying niche or boutique

brands to differentiate your offerings from

big-box retailers.

Private label or co-branded storage

solutions also provide an opportunity to boost

margins and promote brand recognition.

Simple solutions

Tackle storage products are visually appealing

and easy to display. Their uniform shapes and

sizes make for clean, attractive merchandising

and many can be demoed in-store to highlight

features like waterproof seals, modular trays

or built-in LED lighting. This helps engage

customers physically and mentally, drawing

them deeper into the shopping experience.

An organised, well-stocked tackle

storage section reinforces a perception of

professionalism and thoroughness – two

qualities that build trust and boost conversion

rates.

Customers who buy tackle but don’t have

a proper way to store it are more likely to

mishandle their gear, leading to damaged

lures, rusted hooks or tangled line. This often

results in product dissatisfaction or returns.

Staying competitive

With the explosive growth of e-commerce

and digital marketplaces, traditional tackle

retailers need every edge they can get.

Offering a curated, intelligently stocked

selection of tackle storage products – along

with expert advice – sets you apart from

competitors who offer only the basics or

rely on third-party fulfilment.

In many cases, tackle storage solutions

are the types of products customers prefer

to see in person before buying. That’s a

unique advantage for physical retailers who

can offer tactile, in-person experiences and

personalised recommendations.

Selling tackle storage solutions isn’t

just about filling shelf space – it’s about

delivering value to your customers at every

level of their fishing journey.

It’s a high-utility, low-risk product

category that supports core tackle sales,

improves customer satisfaction and opens

up new marketing opportunities. By

investing in this often-overlooked segment,

fishing tackle retailers can increase revenue,

enhance loyalty and build a stronger, more

resilient business.

In today’s retail landscape, success

isn’t just about what you sell – it’s about

how you support the people who buy it.

Offering top-tier tackle storage is one of the

smartest, simplest ways to do exactly that.


SHOP WINDOW

1

2

TACKLE STORAGE

3

4

1 SIMMS

HEADWATERS 8L CHEST PACK

Putting fishing functionality first, this

pack boasts a rugged 630-Denier

build, tough compression-moulded

workstation, hydration housing in

the back an quick-release design

to remove and reattach the front

assembly to waders or a backpack.

The removable back storage

compartment is hydrationcompatible

with enough room for

an extra layer.

The main compartment has an

internal divider and workstation

with a fly patch for easily changing

flies on the water plus a magnetic

closure drop-in pocket behind the

workstation and a zippered pocket

with a key clip on the body side,

plus a retractor docking station and

mesh bear spray pocket on the

bottom.

www.simmsfishing.com

2 DAIWA

D-BOX

Building on last year’s D-Box,

Daiwa has added four smaller sizes

to the range, which all include a

durable clear lid for quick tackle

identification, four robust latch

closures and rubber gasket linings

to keep contents weathertight and

prevent moisture intrusion. As a

result, these boxes actually float!

One key addition to the line up is

the Small Shallow Utility Case with

a slotted silicon panel for organising

jigheads, pre-rigged swimbaits or

hair jigs, for example.

Other new models are the Small

Regular Case (standard and easily

customisable), Small Deep Case

(added depth for more tackle and

larger lures) and Small Shallow

Case (a slim design ideal for hooks,

weights and beads).

daiwa.us

3 PLANO

STOWAWAY BOXES

These updated boxes – in both

standard and waterproof variants –

provide organisation, durability and

accessibility, incorporating features

that address the evolving needs of

anglers at a price point that makes

premium tackle storage accessible.

There are pre-cut, rigid dividers

for easy box setup that prevents

tackle migration between

compartments, as well as extra

divider slots to efficiently organise

your gear, along with single-latch

closure for one-handed access

with a built-in labelling area for

easy tackle identification. Plano

has also incorporated its Rustrictor

technology that flows throughout

the box to help prevent rust

and corrosion from damaging

expensive tackle.

planooutdoors.com

4 SEA RUN CASES

RIFFLE COMPACT FLY FISHING

TRAVEL CASE

Designed with air travel in mind, this

is a secure, ultra-hard and compact

luxury fly fishing gear case for

serious fly anglers.

Made of a patented double-wall

composite for the best rigid case

protection, it means you check your

gear at the airline counter with total

confidence and it’s secured with

three TSA-compliant combination

locks for maximum security.

The interior bottom has three

wide, extra deep compartments

for fly reels, boxes and gear. The

divider wall separates the top from

the bottom to fit up to three fly

rods plus additional storage. Made

in Italy by Negrin, t comes in three

colours – black/grey trim, cobalt/

scallop trim and coffee/scallop trim.

searuncases.com


2026 Sneak Peek

Single Hooks are in! And Panther Martin has plenty to choose from, including the

NEW Deluxe Holographic Single Hook and Deluxe Dressed Single Hook Series making their debut at ICAST 2025!

The Deluxe Holo Single Hooks feature super sharp single hooks attached to brass bodies with highly reflective

holographic blades. The Deluxe Dressed blades in all gold or all silver are also highly reflective but they are dressed to

impress with fluffy, colorful tails that lure fish in. Check these and more out at ICAST 2025, Booth 4202!

Come and see all our great new 2026 lures and our full

selection of Panther Martins at booth 4202.

/PantherMartin • /PantherMartinFishing

PantherMartin.com, Dept TT075L

19 N. Columbia Street, Port Jefferson, NY 11777

ph (631) 473-7308 • fax (631) 473-7398

FEATURE

ASAFISHING

SUMMER IS FOR FISHING:

SHARE THE FUN

How do we create lifelong anglers? Start them young

is the answer. The American Sportfishing Association’s

public affairs manager Rob Shane explains how you can

help boost the sport’s – and the industry’s – future

Shortly after I started walking, my

father put a rod in my hands and

taught me how to fish. Never in

my wildest dreams could I have

imagined how that small act would open a

world of adventure, lead to so many close

friendships and a job working in the fishing

industry more than 30 years later.

I was fortunate to have a mentor show

me the ropes. In fact, a large majority of

anglers had a family member or friend teach

them how to fish, according to data from

Southwick Associates.

A separate study, the 2024 Special Report

on Fishing from the Recreational Boating

and Fishing Foundation, shows that 87 per

cent of adult anglers in America started

fishing before the age of 12.

This data implies that the key to creating

lifelong anglers, conservationists and,

importantly for this audience, customers, is

getting kids on the water early with an adult

they trust (fishing expertise not required).

It is also recommended that kids of

all ages spend at least three hours a day

outside according to paediatric occupational

therapist, Angela Hanscom. Fishing could

easily fill some of that requirement.

Making memories

Plus… the joy of fishing is so much more

than just catching fish. It’s creating

memories with loved ones, friends and

even strangers. It’s the resiliency developed

through solving problems on the water

and overcoming obstacles. It’s the endless

list of mental and physical health benefits

that fishing provides. It’s understanding

how healthy fisheries and clean water

exist within the world around us and their

importance to entire ecosystems.

One of the best times to get someone

new on the water is National Fishing and

Boating Week. Federally recognised by US

Congress, this year’s holiday was from June

1st to 8th. To make the opportunity more

enticing, many states offered fish-for-free

days where new or lapsed anglers do not

need to purchase a licence to fish public

waters.

Initiatives like these, plus the ASA’s

Fishing Share the Fun campaign, which

includes tips, videos and fact sheets, will

help you get the most out of your time on

the water.

So, my challenge to each of you this

summer is simple: help at least one new

angler get on the water for their first time,

or at least their first time in a while.

You can travel to some far away

destination or just ride bikes to a local creek.

Bring tasty snacks, a few refreshments,

some funky tunes and a positive attitude.

Don’t worry about the catching, just

enjoy the fun of fishing.

www.asafishing.org/fishing-share-the-fun.


BUSINESS

DOING BUSINESS WITH…

FLORIDA

With more than 1,000 miles of coastline and 11,000 miles of rivers, the

Sunshine State – as it is sometimes known – is one of the fishing capitals of

the world as well as playing host to the world’s biggest sportfishing trade

show, ICAST, each July.

With more sea

fishing trips and

more coastline

than any other

US state – plus more than 11,00

miles of rivers, streams and

waterways – Florida is a key player

in recreational fishing.

According to the state’s own

figures, there are around four

million anglers in Florida, with

roughly 60 per cent of them

enjoying saltwater fishing.

That’s perhaps not surprising,

given that it is the only state that

borders both the Atlantic Ocean

and the Gulf of Mexico. As a result,

wherever you are in Florida, you’re

never more than 60 miles from

the sea.

With warm weather all-year

round with a climate ranging from

subtropical in the north to tropical

in the south, it’s also a popular

tourist destination, especially

among fisherfolk.

It’s probably most famous for its

resorts and parks, since Orlando

is home to seven of the 10 most

visited theme parks in the USA

including Disney, Universal,

SeaWorld and LEGOLAND.

So it’s also unsurprising that

the US tackle trade body – the

American Sportfishing Association

– currently chooses it as the venue

for its annual ICAST show, which

is by far the largest sportfishing

industry event in the world.

Now in its 68th year, ICAST

welcomes exhibitors from every

state and more than 75 countries,

with a huge 44,000 sq m show

floor footprint.

This year visitors from across the

globe will descend on the Orange

County Convention Center in

Orlando from July 15th to 18th to

see the latest product innovations,

learn more about the state of the

industry and chat business.

But the Florida fishing tackle

industry is more than just a

regional business niche – it’s a

thriving economic powerhouse

that underpins much of the state’s

outdoor recreation economy,

influences national fishing trends,

and connects generations of

anglers to the bountiful waters that

surround the Sunshine State.

From the Gulf Coast to

the Atlantic, Florida’s diverse

aquatic habitats have nurtured

an expansive and innovative

tackle industry that includes

manufacturers, retailers, custom

lure makers and countless charter

businesses.

A water-based legacy

Florida’s fishing heritage stretches

back centuries, with Native

American tribes using hand-crafted

tools and nets to harvest fish from

freshwater lakes and saltwater

coasts.

As settlers arrived, commercial

and recreational fishing expanded,

especially in places like Tampa Bay,

the Florida Keys and along the

Indian River Lagoon.

In the 20th century, the

popularity of sportfishing

exploded, spurred on by tourism,

growing coastal populations and

the rise of iconic fish species such as

tarpon, snook and largemouth bass.


ECONOMY

FOCUS

FLORIDA

GDP $1.7 trillion

GDP Growth rate 4.9%

GDP per capita $57,317

Unemployment rate 3.6%

Top Export Partners:

Brazil Canada

Mexico United Kingdom

United Arab Emirates

By the 1930s and 1940s,

Florida had become a hub

for fishing tackle innovation.

Companies like Florida Fishing

Tackle Manufacturing Company

(makers of Barracuda Brand

lures) emerged, producing

hand-painted wooden lures and

pioneering designs that would

influence the global fishing tackle

industry. Miami’s own Pflueger

and later JM Gill Co contributed

to Florida’s early dominance in

reel and lure manufacturing.

Today, Florida is widely

considered the sportfishing

capital of the United States while

the state’s industry supports a vast

economic ecosystem.

Recreational fishing alone

contributes over $13 billion

annually to Florida’s economy,

according to the American

Sportfishing Association, and

the state supports more than

120,000 fishing-related jobs,

from bait shop staff to high-tech

lure designers.

Florida leads the nation in

fishing licence sales, boating

registrations and charter

operations – many of which rely

on locally produced tackle – while

a raft of companies supply not

just the in-state market but

international anglers too.

Key hubs

Several regions of Florida stand

out for their contributions to the

tackle industry.

Tampa Bay is a historical centre

for fishing tackle manufacturing

and now home to a blend of

Top Import partners:

China Mexico

Canada Germany

Japan

FACT FILE

Capital: Tallahassee

Population: 23.4 million

Governor: Ron DeSantis

Official language: English

Currency: US $

Time zones: CEDT (GMT-4)

Dialling code: +1

Internet domain: .us


BUSINESS

traditional bait shops and advanced

tackle suppliers.

Thanks to its proximity to lakes

and bass fishing tournaments,

Orlando and the central Florida

region sees significant demand for

freshwater tackle.

The Florida Keys are a premier

saltwater destination, home to

boutique custom rod builders, fly

shops and high-end saltwater gear

suppliers, while Jacksonville and

northeast Florida are a growing

region for inshore and surf fishing

equipment innovation.

Retailers like Bass Pro Shops,

West Marine and Academy Sports

are major outlets but Florida

also thrives on its independent

tackle shops, which cater to local

techniques and species with

personalised customer service and

regional expertise.

Sustainability and

environmental challenges

While fishing is a popular pastime

and key economic driver, Florida’s

waters face significant ecological

pressures that directly impact the

tackle industry.

These include red tide outbreaks,

algae blooms and pollution, which

have devastated fish populations

in regions like the southwest to

habitat loss, especially in mangrove

and seagrass areas, which

threatens the breeding grounds

of key gamefish while overfishing

regulations on species like snook,

grouper and redfish affect the

demand for specific tackle types.

In response, many Florida tackle

manufacturers are partnering

with conservation groups such as

Captains for Clean Water, Bonefish

& Tarpon Trust and the Coastal

Conservation Association Florida

to promote sustainable practices

and advocate for environmental

protections. Companies are also

embracing catch-and-release

tackle innovations, like barbless

hooks and circle hooks, to reduce

mortality rates.

Charter trade synergy

Florida’s expansive charter fishing

fleet is tightly interwoven with the

tackle industry.

INDUSTRY VIEW

Terry Dillinger

CEO of Carr Specialty

Baits, Inc. (Fishbites)

“The industry is strong, despite some

ever-increasing obstacles. After all,

Florida is the fishing capital of the

world, and more people are starting

to fish now than ever before. It’s

such big business here and creates

a huge economic impact; just the

saltwater fishing sector alone brings

in $9 billion a year to the state.

“More people just want to be

outdoors and understand the

importance of disconnecting from

devices and connecting with nature.

That is certainly helping to sell more

fishing bait, gear and tackle!

“I expect growth but it’s going to

be tough for some businesses. The

industry seems to have rebounded

from last year’s fourth quarter stall

(at least it has for us), but things may

get a bit volatile with current import

deficiencies.

“Even with these changes and

obstacles the market may face, I

think things will level out sooner

than later. Our company is one of

the lucky ones because, although

we do bring in some raw materials

from other countries, all our

manufacturing is done here.

“Things are trending very

positively for us! We operate in

Florida and do business worldwide,

so our demand stays strong yearround.

As long as we continue to

create a quality product and take

care of our customers, we are

confident they’ll keep purchasing

Fishbites over alternative products.

“We’ve always worked hard to

absorb rising costs and keep prices

down for our customers, whether

that be through production scaling

or raw material purchasing.

“That being said, the recent round


Charter captains not only provide

guided experiences but also

serve as field testers and brand

ambassadors for tackle companies.

Some captains even collaborate on

product design, especially for gear

tailored to Florida-specific species

and techniques.

Inshore guides in Mosquito

Lagoon, for example, often provide

feedback on soft plastics and

topwater lures, offshore captains

targeting mahi-mahi, sailfish and

wahoo help refine trolling rigs,

heavy-duty rods and terminal

of tariffs on imported materials that

are crucial to our manufacturing

process has significantly impacted

our supply and production expenses,

anywhere from 10 to 25 per cent.

“Back in April, we did make a slight

price increase but, since this is such

a dynamic situation, they may be

adjusted again as tariffs evolve.

“We understand the importance

of value and we’ll continue to

do everything we can to keep

our products affordable without

sacrificing the quality our

customers trust.”

tackle while fly fishing guides

in the Keys are instrumental in

developing saltwater fly gear

that can withstand harsh marine

conditions, not to mention fishing

eyewear.

This synergy between

the guiding community and

manufacturers has helped Florida

tackle products remain practical,

innovative and performance

driven.

Other opportunities abound,

too. Florida’s population growth,

renewed interest in outdoor

activities and the increasing

popularity of urban fishing

(in canals, from bridges and in

retention ponds) are expanding the

customer base for tackle producers.

Target species

From the Gulf of Mexico to the

Atlantic Coast and all the way

down to the Keys, Florida boasts

some of the finest and most

diverse fisheries, including flats,

mangroves, reefs, wrecks, deep

water trenches and three million

acres of freshwater lakes, ponds

and reservoirs not to mention

thousands of miles of fishable

rivers, streams and canals.

The good news is that many

Florida species need a specialist

approach, allowing retailers and

brands to enjoy a lucrative business

opportunity or two.

Highly prized for its fighting

ability rather than for food, tarpon

are an ever-present in the coastal

waters and attract anglers using

both live and artificial baits as well

as fly fishermen.

Florida’s official state saltwater

fish, the sailfish, will put any tackle

through its paces and if you hook

one in the deep blue water off the

coast you can be sure of a good

fight and, most likely, an acrobatic

leap or two. Most are caught by

either trolling or live baiting with

fish while south Florida anglers

have developed a special technique

using kites.

Highly sensitive to changes

in water temperature, you’ll find

snook in the warmer inshore

waters, where they can be caught

using artificial lures and live baits,

with light tackle fishing a popular

pastime.

Bonefish are a popular target

for anglers in the Florida Keys,

with the peak season being around

March to October. They are

known for their silver colour, their

elusiveness (often called the “grey

ghost”) and their reel-stripping

runs when hooked.

Red drum or redfish are a

shallow water schooling fish that

inhabit both salt and brackish

water and can be taken on

both live bait and artificial lures

while Jack Crevalle are another

aggressive, schooling fish, hitting

artificial lures and flies with

reckless abandon in the inshore

waters and from the beaches.

Florida’s official freshwater fish,

the largemouth bass is big on size

and numbers. Most of the larger

bass stocked in other states are

Florida strain, which grow larger

than any others in the countless

shallow lakes, ponds and slowmoving

streams, which are their

ideal habitat.

One of the fastest fish

anywhere, you’ll be targeting king

mackerel in the inshore waters of

the Atlantic Ocean and Gulf of

Mexico off both Florida coasts.

They come in close to shore at

times – perfect for small boat

anglers. Growing to over 50lb they

are very aggressive and are caught

on trolled live and artificial baits.

Conclusion

Florida’s tackle industry is a

vibrant, adaptive, and culturally

significant sector that embodies

the state’s relationship with its

coastal and inland waters. As

fishing continues to serve as

both a recreational passion and

an economic pillar, the tackle

trade must innovate, educate and

advocate for sustainable practices

to ensure it thrives for future

generations.

From ‘mom-and-pop’ bait

shops on the Gulf Coast to hightech

lure labs in Central Florida,

the industry’s depth and diversity

are a testament to its enduring

relevance – and the enduring love

of fishing in the Sunshine State.

FLORIDA

WWW.TACKLETRADEWORLD.COM

33

FEATURE

FISHBITES

ANGLERS AGREE:

FISHBITES CATCH

MORE FISH!

For 25 years now, Fishbites (Carr Specialty Baits, Inc.)

has been busy revolutionising the fishing industry with

its game-changing brand of baits called Fishbites and

Fishbites Fight Club Lures.

By using a concentrated formula that

replicates the natural chemicals that

fish use to detect and track their prey,

Fishbites have become the go-to

synthetic alternative to natural bait.

Each bait is heavily infused with a mixture

the company calls Flavor/Scent. The scent

replicates feeding stimulants found in prey

animals that trigger feeding behaviours in fish.

The flavour replicates the taste fish are

expecting when they strike. The result is a very

aggressive bite, giving anglers a better chance

to “Set The Hook!”

It’s the bait that stays on the hook longer,

lasts longer and has the scent technology that

releases in the water. As the bait gradually

dissolves, Fishbites and Fishbites Fight Club

Lures release a trail of powerful feeding

stimulants that fish cannot resist.

Range additions

Dr. William Carr, the inventor of Fishbites,

spent decades perfecting this scent/flavour

combination that has caught well over 150

species worldwide. Now, it has released more

products for 2025, some of which will be

entered into the New Product Showcase at

ICAST!

First up, Fishbites Fight Club Lures are sure

to bring the fight to you and now there is a 5in

Mullet ready to reel in your next personal best

catch.

This larger profile soft lure was made with

big fish in mind and is packed with Fishbites’

Flavor/Scent technology. These baits are

already putting great fish in the boat.

Also new for 2025, Fishbites has released

a mullet scent in the E-Z Baits and E-Z

Pro line-up. Both are made with the Longer

Lasting formula, which provides extra

durability for extended periods of time.

These baits feature a cloth binder in the

middle of the bait that keeps it on the hook,

despite the efforts of notoriously toothy bait

stealers. These baits are going to crush fish

both inshore and offshore, says the company.

And last, but certainly not least, Fishbites

has created a new Catfish bait and added the

very popular Blood colour. Fishbites Catfish

Baits have all the advantages of natural bait –

and then some!

It’s the stink bait that doesn’t stink. (Well,

at least not to humans!) Anglers cannot

smell it but there’s a powerful punch of stink.

Fishbites Catfish Baits are heavily infused

with the proven Flavor/Scent technology that

creates a scent trail that catfish can’t resist!

Terry Dillinger, president and CEO of

Fishbites, said. “We couldn’t be more excited

to celebrate the 25th anniversary of Fishbites

at ICAST. Over the years, we’ve worked hard

to consistently deliver quality products that

catch fish!

“Although the product lineup has

evolved, one thing remains the same: our

commitment to exceed expectations. And

we’ve built an amazing

team to deliver on

that promise

“Looking ahead to

this year’s ICAST, we

are thrilled to unveil

new products and

meet with new and

old customers.”

CONTACT

View the 2025 Fishbites ICAST listing at

https://icast2025.mapyourshow.com

To learn more about the entire line-up of

Fishbites, visit www.fishbites.com

For information on becoming a dealer in your

area, e-mail captscott@fishbites.com and view

the online catalogue at fishbites.com/catalog .


Super

Heat Dissipation

Super

Low-Friction

Super

Hardness

Super

Lightness

FEATURE

THE WORLD’S LARGEST FISHING TACKLE EXHIBITION

CHINA BIHAI FISHING EXPO (CBFE)

This column is initiated by the China Bihai Fishing Tackle Industry Expo

(CBFE) to serve as a window for showcasing high-quality Chinese fishing

tackle products, promoting outstanding Chinese fishing brands to anglers

worldwide and highlighting the unique charm of CBFE as the world’s largest

fishing tackle exhibition.

Overview of CBFE

The China Bihai Fishing Expo has been

successfully held for 35 years, with a total of

70 editions. Since moving to Tianjin in 2013,

the exhibition has consistently spanned over

100,000 sq m.

It has witnessed the inception and growth

of China’s fishing tackle industry, representing

the highest level of design and manufacturing

achievements in the sector.

CBFE serves not only as a “barometer”

of the Chinese fishing tackle industry but

also as an annual gathering for renowned

Chinese and global brands, businesses of all

sizes and fishing enthusiasts, fostering deep

communication and diverse cooperation.

We warmly invite fishing enthusiasts and

industry professionals from around the world

to attend the expo!

The Barometer of the Fishing

Tackle Industry

As the world’s largest professional fishing

tackle exhibition, CBFE has become the

“barometer” and “innovation hub” of the

Chinese fishing tackle industry.

The 70th Spring Expo in 2025 further

solidifies its leadership with impressive

figures: a 140,000 sq m exhibition area,

over 2,000 domestic and international

exhibitors,and a full range of industry

categories including fishing rods, reels, lines,

baits, apparel, and smart equipment.

Notably, 65 per cent of booths in this

edition are custom-designed (up from 60

per cent in 2024), reflecting the industry’s

trend toward branding and becoming

more “premium”. Transaction volumes

for lightweight and portable micro-fishing

products surged by 22 per cent year-onyear,

while European carp fishing gear

and fishing-related cultural derivatives

emerged as procurement highlights,

underscoring the robust growth potential

of the Chinese market. These trends

affirm CBFE’s critical role as a core trade

platform.

35 Years of CBFE: A History of

China’s Fishing Tackle Industry

The evolution of CBFE mirrors the rise

of China’s fishing tackle industry from its

infancy to prosperity. Its 35-year journey

can be divided into three key phases…


Chinese brands like Old Ghost, Guangwei

and Tica began to shine, marking the

industry’s shift from OEM production to

independent branding.

Tianjin Globalization Period

(2013–Present): A Full-Industry

Ecosystem Platform

Since moving to Tianjin in 2013 and settling

at the National Exhibition and Convention

Center (Tianjin) in 2023, CBFE has scaled to

nearly 150,000 sq m, becoming the world’s

largest fishing tackle expo. Beyond traditional

trade functions, the expo now promotes

high-value sectors through fishing culture

experiences, smart tackle launches, and

fishing tourism initiatives.

Beijing Bihai Fishing Tackle

Co., Ltd.: Industry Pioneer and

Innovator

Founded in 1988, Beijing Bihai Fishing Tackle

Co. Ltd, a wholly-owned subsidiary of China

Kaili Group, is a trailblazer in modernising

China’s fishing tackle industry. Leveraging

early international trade expertise, Bihai

introduced numerous global brands to

China, catalysing upgrades in domestic

manufacturing processes.

Amid challenges from the internet

economy, Bihai has pursued a dual strategy

of “offline engagement + digital services.”

Offline, CBFE reinforces the value of physical

interactions, making the expo an industry

“must-attend.” Online, the Bihai digital

platform offers 365-day trade connectivity.

Facing intensified competition and export

market fluctuations, CBFE is leading industry

breakthroughs in three areas:

With national policies promoting

“universal fitness” and “green

development,” fishing is evolving from

a niche hobby to a mainstream leisure

lifestyle. CBFE will continue to leverage

its global vision and localised practices to

propel the fishing tackle industry toward the

high end of the global value chain.

Join Bihai, Shape the Future

From its humble beginnings in Huairou’s

hotel model to its current home at the

National Exhibition and Convention

Center (Tianjin), CBFE has chronicled the

epic rise of China’s fishing tackle industry

over 35 years. Looking ahead, the expo will

adopt a more open approach to integrate

global resources, injecting sustainable

momentum into the industry’s high-quality

development. We warmly welcome friends

from all sectors to visit CBFE!

Contact Information

Tel: +86-10-62071529

Fax: +86-10-82259813

Email: china@bjbhdj.cn

Website: www.bhdjz.com

Address: Beijing Bihai Fishing Tackle Co., Ltd., No.

9 Linmen, Deshengmen East Binhe Road, Xicheng

District, Beijing, China

WeChat Official Account: bh-62071529

CHINA

Huairou Foundation Period (1990–

2004): The Cradle of Industry

Breakthroughs

In 1990, amid a fragmented and

underdeveloped domestic fishing tackle

industry, Beijing Bihai Fishing Tackle Co., Ltd.

pioneered a “hotel trade” model, hosting the

first expo in Huairou. This phase focused on

“information sharing + centralised ordering,”

enabling direct connections between

domestic agents, retailers, and factories while

introducing Japanese and Western brands to

drive technological advancements in Chinese

manufacturing.

By 2004, exhibitor numbers grew from a

few dozen to hundreds, laying the foundation

for standardised and scaled industry growth.

● Technology empowerment: Driving

innovation in smart and sustainable fishing

tackle.

● Cultural outreach: Expanding the cultural

appeal of fishing to broader audiences.

● Cross-industry integration: Partnering

with local governments and sports tourism

organisations to explore new models like

“fishing + tourism + wellness.”

Shi Zehua, President of the China Fishing

Sports Association, stated at this year’s

opening ceremony: “CBFE is not just a

trade platform but an incubator for industry

innovation.”

Langfang Growth Period (2004–

2013): Professionalisation and

Internationalisation

In 2004, the expo relocated to Langfang,

expanding to 50,000 sq m with over 1,000

exhibitors. During this period, CBFE adopted

international exhibition standards, introduced

specialised zones (e.g., lure fishing and sea

fishing gear), and hosted technical seminars

and fishing technique workshops.


FEATURE

NEW ORDERS FOR CHINESE

FISHING TACKLE EXPORTS TO

THE US HAVE STOPPED

The US-China trade war entered

a new phase in 2025, with

both sides imposing steep

tariffs, sending unprecedented

shockwaves through the global economy.

Since early 2025, the US government has

repeatedly raised tariffs on Chinese goods,

escalating from 10 per cent on February 1st to

145 per cent by April 9th.

In retaliation, China imposed tariffs of up

to 125 per cent on US goods and suspended

exports of critical rare earth minerals, severely

disrupting global supply chains.

Against this backdrop, fishing tackle factories

in Weihai, a key export hub for China’s fishing

industry, report unprecedented challenges: “All

new orders from the U.S. have stopped.”

Many of these factories, which primarily

serve foreign markets, have thousands of USbound

products stuck in production lines with

little chance of being shipped.

This situation is widespread among exportoriented

factories, reflecting broader challenges

in Chinese manufacturing. Due to the nature

of production, factories cannot halt operations,

but product shipments have been indefinitely

delayed.

OEM and ODM products tailored for the US

market cannot be sold elsewhere, leaving 30-

40 per cent of Chinese fishing tackle factories

grappling with inventory backlogs.

Industry estimates suggest these products

“will not leave China for the US in the short

term.”

Tariff responses

In response, Weihai’s fishing tackle factories

are urgently pivoting to markets in Europe,

Australia, Southeast Asia and domestic China.

However, this shift is challenging, requiring

product differentiation, investment in new

molds and tools, and adaptation to new

markets.

While China’s domestic market is growing, it

is highly competitive, leaving factories with no

choice but to persevere.

China’s response extends beyond market

adjustments. The government has announced

a comprehensive economic plan, including

expanded unemployment insurance, increased

income for low-income groups, service sector

development, financing support for businesses

and accelerated integration of domestic and

international trade.

These measures aim to cushion the impact

of high tariffs. Diplomatically, China is

strengthening trade ties with BRICS nations,

Japan, South Korea, Southeast Asia, and the

Gulf Cooperation Council to reduce reliance

on the US market. Additionally, China

has introduced regulations to counter U.S.

sanctions and export restrictions.

Grinding to a halt

In the US, high tariffs have triggered complex

economic and political repercussions. The

government claims tariffs protect American

workers, but they have also driven up

consumer costs.

The stagnation of the US market has

alarmed Chinese factory owners, who describe

the 145 per cent tariff level as “beyond anyone’s

imagination,” with costs ultimately passed on

to US consumers.

At 10 per cent tariffs, costs could be shared

with clients, but the current situation is

untenable for all parties. US-China trade has

effectively ground to a halt.

The trade war’s ripple effects are global.

Experts predict negative US economic growth

in the second half of 2025, dragging down

global growth forecasts.

Despite their anxiety, Chinese fishing

tackle factory owners remain hopeful and

resilient. The US accounts for only 15-20 per

cent of China’s exports, leaving China with

more options, while the US may face greater

challenges.

China is prepared for a prolonged struggle,

demonstrating patience and adaptability.

Recent US policy adjustments toward Canada

suggest room for negotiation. The latest

development is that US-China talks are

scheduled in Switzerland, raising hopes for a

mutually beneficial outcome.

The future of the US.China trade war

remains uncertain, but experts argue complete

decoupling is impractical due to the highly

complementary nature of the two economies.

US exports to China support over one

million jobs,and the two nations account

for over 40 per cent of global GDP and

manufacturing output.

The US-China trade war is not just an

economic contest but a geopolitical struggle.

The plight of Weihai’s fishing tackle factories is

a microcosm of this broader conflict. Through

economic adjustments, diplomatic efforts,

and legal defenses, China has demonstrated its

resilience.

For global consumers and businesses, the

trade war means higher costs and supply chain

uncertainty. The coming months will be critical,

as policy shifts and diplomatic engagements will

shape the trajectory of the trade war. Regardless

of the outcome, US-China relations have

entered a new, more complex phase.


PROMOTING THE

TIMELESS ART

OF CHINESE FISH

RUBBING:

A TRIBUTE TO THE TAIWAN FISH RUBBING ASSOCIATION

CHINA

The Taiwan Fish Rubbing

Association, a non-profit

organisation dedicated to

promoting fish rubbing art

and marine culture, was established on

March 18th, 2024.

It was founded by a group of passionate

individuals, including fish scholars, experts,

educators, artists, and fishing enthusiasts, all

committed to preserving local ecosystems and

advancing marine education.

Fish rubbing, or gyotaku, is an ancient

printing technique believed to have

originated during the reign of Emperor Ling

of the Eastern Han Dynasty. Initially used

to replicate carvings or stone inscriptions,

this method involves transferring patterns

from hard surfaces onto paper using ink or

dyes, serving as a means to preserve cultural

artifacts.

In 19th century Japan, fishermen adopted

this technique to create imprints of their

catches, documenting the species, size and

intricate details of the fish.

These rubbings not only recorded the

fish’s form but also captured their unique

textures and patterns, vividly showcasing their

beauty. Over time, fish rubbing evolved into a

recognised art form.

In Taiwan, fish rubbing carries the historical

memory of its fishing culture and serves as a

vital medium connecting the ocean, art, and

environmental education.

Surrounded by rich marine resources,

Taiwan provides an ideal setting for the

association to use fish rubbing as a tool

to promote marine ecological awareness

and preserve this unique craft, engaging

enthusiasts from all walks of life.

The association’s mission includes

promoting fish rubbing art, advancing marine

environmental education, creating a platform

for enthusiasts to connect, and encouraging

interdisciplinary cultural innovation.

Led by President Yen Shang-wen, whose

extensive experience in fish rubbing guides

the association, the organization blends

academic research, artistic expression, and

practical application to position fish rubbing

as a bridge for marine culture and ecological

conservation.

Its diverse membership – comprising fish

scholars, artists, fishing enthusiasts, and the

general public – shares a passion for the ocean,

driving the revival and innovation of fish

rubbing art.


FEATURE

TRIANGLE

REVOLUTIONISING THE WAY

FISHING LINE IS DELIVERED

Over six decades ago a New Jersey, USA machinist shop owner answered a call from

Abu Garcia to help wind fishing line from bulk spools onto conventional reels.

Triangle Sport’s linewinder was the result, as Ronnie Maddalena explains…

More than 63 years ago, Abu

Garcia contacted machine shop

owner Willie Strohmeyer to help

them develop a machine that

would allow retailers to take line from a bulk

spool of monofilament fishing line and wind

it onto their entire line of spinning spools and

conventional reels.

The concept prototype that Willie built

was a product that revolutionised the way line

is delivered to the marketplace. Six decades

later, third-generation Strohmeyers at Triangle

Sport are still building the most reliable

linewinders in the world, that have become a

staple for avid anglers and tackle shops around

the world.

Serving the whole market

Willie knew that he had to create a reliable

universal system that could accommodate

reels and line spools from all manufacturers.

He also knew that this technology needed to

stand the test of time because it would impact

the industry for years to come.

Many of the drive parts we use today, such

as the T-Bar, L-Bar and Cone Point Assembly,

are still compatible with the first “TriWinders”

that were manufactured.

More recently, our all-new chuck assembly,

designed, manufactured in-house and made of

steel and aluminium, is a revolutionary gamechanger.

Innovation through the years led to an

expansion of linewinder models, reflecting

the diversity of our customers’ needs and user

feedback has provided valuable information for

improvements.

Some stationary pigtail feeds were

eliminated, and the stationary line spool

mount was put on a movable bar that is in line

with the reel.

These modifications made our linewinders

easier to set up and use, less susceptible to

wear and more intuitive and user-friendly for

anglers and tackle shops performing selfrepairs.

The test of time

Most of our customers have been using the

same Triangle Sport linewinder for decades.

Over the years, the Triangle Sport team has

met dozens of anglers and tackle shop owners

at trade shows and they constantly hear about

the decades of dependability that these owners

enjoy.

One customer was shocked that we were

still in business. His 40-year-old machine is

as reliable as the day he bought it! Our repair

statistics support this: our in-house technicians

perform service on approximately 20

machines per year and most of those machines

are more than 15 years old.

Triangle Sport takes great pride in knowing

that our machines stand the test of time, giving

our customers confidence in their line every

time.

Thanks to the vision and ingenuity of

Willie Strohmeyer, tackle shops worldwide

have maximised line and spooling profits and

thousands of anglers around the world, who

own their own linewinders, spend less time

spooling and more time fishing.

www.trianglesport.com


FEATURE

LIVINGSTON LURES

EBS TECHNOLOGY –

CHANGING THE WAY WE FISH

In a world where fishing innovation often means better hooks, sharper colours or more

lifelike swimming actions, Livingston Lures has done something entirely different —

they’ve given lures a voice.

US-based Livingston Lures has

earned an enviable reputation for

producing cutting edge products

that really do catch fish, combining

science, innovation and angler insight.

At the core of Livingston Lures’

revolutionary design is its EBS Technology

(Electronic Baitfish Sound), a proprietary

sound-based system that emits natural

baitfish sounds to attract predator fish.

Unlike conventional lures that rely solely

on movement and flash, Livingston’s lures

actively engage fish even when sitting

motionless by appealing to their sense of

hearing, a critical sensory system in the

underwater world.

The sound of science

Scientific research has long shown that

predatory fish use sound to locate and

home in on prey, especially in low-visibility

conditions or during inactive bite windows.

EBS Technology takes advantage of that

by broadcasting natural forage sounds – such

as shad or bluegill, for example – that fish are

wired to respond to.

Field tests have shown that EBS-equipped

lures can draw fish in from twice the distance

compared to traditional lures. For anglers,

that means more opportunities, more strikes

and more fish in the boat.

Lure line up

But the innovation doesn’t stop at sound.

Livingston has integrated this technology

into a wide array of proven lure styles – from

topwater like the Walk N Pop 67, to deep

divers, jerkbaits and swimbaits.

The result? A comprehensive tackle line up

that doesn’t just look the part – it sounds like

real baitfish .

Professional anglers and weekend warriors

alike are quickly realising that sound isn’t just

a gimmick; it’s a game-changer.

In pressured waters where fish are used to

seeing the same presentations day after day,

EBS Technology introduces a new layer of

realism that gives anglers a clear edge.

Livingston Lures isn’t just changing tackle.

They’re changing the conversation between

predator and prey. And for the first time, the

lure is doing the talking.

www.livingstonlures.com


AT THE WORLD’S PREMIER SPORTFISHING TRADE SHOW

POWERED

BY

JULY 15-18

Orange County Convention Center

Orlando, FL

ICASTFISHING.ORG

FEATURE

GETTING THE MOST

FROM YOUR TRADE

SHOW VISIT

With both ICAST – the giant US-based sportfishing trade

show – and AFTA, the Australian industry event, taking

place this month (July), TTW has prepared a handy guide

to ensure you maximise your time at such events.

As a visitor, walking into a trade

show without a strategy can be

overwhelming and ineffective.

These eventsare usually dynamic,

high-energy environments filled with

innovation, networking opportunities and

industry insights.

Whether you’re attending to scout

suppliers, gain market knowledge or simply

keep pace with competitors, preparation is

key to making the most of your time and

investment.

Define your objectives

Hopefully you have already registered if

you are visiting this month’s events but,

before you travel, take time to identify

your primary goals. Are you looking to find

new suppliers or products, build business

partnerships, stay updated on industry

trends, hunt down job or investment

opportunities, network with others or

pick up some useful insights and tips from

seminars and educational side events?

Setting clear objectives can help you

prioritise which exhibitors, sessions or areas

to focus on. It makes sense to write them

down, too, as they will form a useful guide.

It’s easy in the heat of the moment to forget

what you really came for.

Do thorough research

Once your goals are set, research the trade

show in detail. Head to the event’s website

to check out the exhibitor list, floor map,

keynote speakers and scheduled seminars.

Follow the event’s hashtags and official

social media accounts to stay updated on

announcements.

Read about major players expected at the

event, especially if you aim to connect with

them. Highlight booths and sessions that

align with your goals. Create a list of mustsee

exhibitors and note their booth numbers.

Register in advance

Most trade shows offer online registration.

Early registration often comes with

discounts or added perks like expedited

entry or access to special events. Some

shows also allow you to schedule

appointments with exhibitors ahead of time

– a huge time-saver.

Some shows – like ICAST – offer a mobile

app. Make sure you download it as these

typically provide an interactive map, agenda

planning tools and real-time updates, all at

your fingertips as you navigate the event or

unwind with a coffee.

Get strategic on scheduling

Large trade shows can feature hundreds

of exhibitors and simultaneous sessions,

making time management crucial. Create a

personalised itinerary that includes mustsee

exhibitors (and ensure you schedule

meetings or make appointments where

possible) as well as educational sessions or

product demos.

It also pays to make time to drop by

smaller booths or lesser-known brands while


Easy navigation

Arriving early each day gives you a head start

before the crowds build. Use your map or

app to move through the floor logically – for

example, by hall, sector or priority level.

If your schedule allows, consider attending

on less busy days. The first day tends to be

the busiest in many trade shows while the

last often allows you more time to chat to

potential suppliers but be aware towards the

show closure time, many exhibitors will have

their heads on packing up!

TRADE SHOWS

you should also schedule in some breaks

throughout the day for food and a rest stop,

allowing you to gather your thoughts.

Be realistic about how much you can

accomplish in a day. It’s better to have

meaningful conversations with 10 exhibitors

than to rush through 30.

Prepare questions or materials

Have a list of tailored questions for

exhibitors. Focus on product features,

pricing, customer support and scalability.

Asking informed questions shows

professionalism and gets you better answers.

Bring business cards – many trade shows

are networking-heavy.

And don’t just ask questions, ensure you

are clear about who you are, what you do and

what you’re looking for. If you’re scouting

suppliers or partners, bring any necessary

specifications.

Dress for comfort

Trade shows often require extensive walking

and standing. Wear comfortable shoes

and dress in smart business casual unless

otherwise specified. You’ll be meeting

potential partners or clients, so balance

comfort with professionalism.

Carry a light bag or backpack for

brochures, samples, water, snacks and your

business cards. Some events offer free tote

bags but they’re not always ergonomic for a

full day on your feet.

Think ahead

Approach booths with purpose. Introduce

yourself, explain what you’re looking for and

engage in meaningful conversation. Avoid

grabbing freebies and leaving – this may

close doors to valuable opportunities.

Take notes on conversations, especially if

you request follow-ups. Jot down the names

of contacts, key points discussed and any

agreed next steps.

And spread yourself around both the

large, popular booths and smaller or newer

exhibitors who may offer niche products,

innovations or better pricing.

Seminars and networking

Trade shows often feature industry panels,

workshops and keynote speeches. These

are great for learning and offer chances

to meet thought leaders and like-minded

professionals.

Some shows like ICAST also host

networking breakfasts, evening mixers

or sponsored events. These are golden

opportunities to build relationships in a

relaxed setting.

Stay organised and follow up

After the event, don’t just drop your business

cards on the table and forget about them.

Organise your materials and contacts while

the information is fresh. Create folders

(digital or physical) to sort business cards and

contact information, brochures or samples,

meeting notes and seminar information.

Follow up with key contacts within a few

days. Send a polite email referencing your

conversation and suggesting a next step

(perhaps a follow-up call, product sample or

quote request). A prompt and professional

follow-up can turn a casual encounter into a

business opportunity.

Evaluate and reflect

Once you’re back, take time to evaluate your

visit. Did you meet your objectives? Which

exhibitors or contacts were most promising?

What would you do differently next time?

This reflection will improve your approach

for future events.

Preparing effectively for a trade show

as a visitor can transform a chaotic,

overwhelming experience into a productive

and rewarding one. By setting clear

goals, researching thoroughly, planning

strategically and following up professionally,

you’ll gain valuable insights, forge

meaningful connections and achieve a

strong return on your time and effort.

Good luck!


FEATURE

IT’S TIME TO GET SERIOUS

ABOUT SUP FISHING

When you want to get serious about using a SUP (Stand Up Paddleboard) for your

fishing then the best place to start is with Sea Eagle’s new FishSUP 1210.

SEA EAGLE

With its unique blend of

performance, stability, and

practicality, the FS1210 from

Sea Eagle is an excellent

choice for those looking to fish in a variety of

water conditions.

Measuring 12 ft 10ins in length, this

inflatable SUP provides ample space for gear,

comfort and movement, making it ideal for

anglers who want to fish from a paddleboard.

The super stable, super portable and super

versatile 12ft 10in long x 40in wide inflatable

SUP has two air chambers for safety. Inflate

both chambers in eight minutes and be on the

water in no time.

You can dress it to the nines with optional

side pontoons, swivel seat, casting bar, bow

motor mount and stern motor. Or take it easy

and go no frills with just you, the board, a

paddle and your fishing gear. The options are

almost endless.

Feature-packed

The FishSUP 1210 is packed with features

anglers love including a built-in 36in fish ruler

makes it quick and easy to measure your fish.

There’s also a detachable motor mount that

can take up to a 3hp gas motor or it can be

used with an electric motor also allows you to

attach Landing Gear Wheels.

The wheels snap in place so you can

comfortably roll your FS1210 to the water;

they won’t take up space and you won’t need

to run back to your car because they can be

flipped up and out of the way when not in use.

There are bow motor mount attachment

points, multiple D-rings, a non-slip EVA

foam deck pad, seven grab handles including

a centre handle for easy one-handed carrying

and much more.

The Sea Eagle FishSUP 1210 offers anglers

an unmatched combination of stability,

durability, portability and comfort, making it

the best choice for those seeking an all-inone

fishing platform that can be used on any

waterway.

www.seaeagle.com


MICRO DROP MINNOW

on MICRO SNEAKY UNDERSPIN

NEW FOR 2025

1.7” MICRO

SNACK CRAW

2.25” MICRO

DROP MINNOW

2” MICRO

JUVY CRAW

SIZES AVAILABLE

3/32 1/8 3/16

SILVER & GOLD BLADE

WEIGHTS AVAILABLE

1/8 3/16 1/4 3/8

MICRO

SNEAKY UNDERSPIN

MICRO

MINI TUBE HEAD

FEATURE

INSIGHT

US TRADE BODY SEEKS LEVEL

PLAYING FIELD ON TACKLE SALES

US industry body the American Sportfishing Association is seeking changes to the “de

minimis” rules on low value imported goods to create a level playing field for tackle sellers.

Currently, the de minimis threshold

allows imported goods valued

under $800 to enter the United

States duty-free and without many

of the regulatory requirements imposed on

higher-value shipments.

As a result, a number of number of wellknown

overseas sellers have been able to ship

tackle and other goods into the USA without

being subject to the same costs and checks as

US-based businesses.

US President Donald Trump has already

issued executive orders to crack down

on the situation but there are still several

hurdles before these can become law and

the ASA – mindful of the impact this is

having on American suppliers – is urging

the Government to press ahead as soon as

possible.

The ASA’s vice-president of government

affairs, Mike Leonard, said: “Originally

intended to streamline customs processing and

reduce burdens for small, infrequent imports,

the de minimis exemption has evolved into a

major loophole in today’s global e-commerce

environment.

“Thanks to this loophole, large online

retailers and foreign sellers – many based

in China –can ship goods directly to US

consumers without paying import duties or

complying with key regulations. This includes

evading the federal excise tax on sportfishing

equipment, a critical funding source for

fisheries conservation and management.

“ASA is advocating to remove de minimis

eligibility for sportfishing products to create

a level playing field for manufacturers and

importers, and to ensure the collection

of funds that support aquatic resource

conservation. Recently, President Trump

signed executive orders to eliminate de

minimis, and Congress is currently considering

a similar action through legislation.”

The widespread abuse of de minimis has

led to significant consequences for domestic

manufacturers and importers who play by

the rules, including unfair competition as US

companies must pay import duties, adhere

to strict compliance standards and collect

the federal excise tax (FET) on sportfishing

equipment.

These costs – the latter of which go towards

improving fish habitat and fish conversation

efforts – are avoided by many foreign sellers

thanks to de minimis, not only giving them

an unfair price advantage but also threatening

American jobs.

Mike added: “Billions of dollars in customs

revenue are lost each year as more goods flow

through the de minimis channel unchecked.

This includes FET, meaning less funding for

fisheries conservation, infrastructure and

public access.

“ASA strongly supports repealing de

minimis eligibility for sportfishing equipment.

Doing so will help restore a level playing field

for American businesses while ensuring that

all sportfishing products sold in the US –

regardless of origin – contribute fairly to the

conservation of our fisheries resources.”

On April 2nd, President Trump signed

Executive Oder 14256, ending de minimis

eligibility for Chinese-origin goods,

recognising the scale of abuse and its impact on

American industry.

That same day, he also signed Executive

Oder 14257, which will eliminate de minimis

eligibility for all other countries once the

Secretary of Commerce notifies the President

“that adequate systems are in place to fully

and expeditiously process and collect duty

revenue applicable pursuant to this subsection

for articles otherwise eligible for de minimis

treatment.”

Meanwhile, the House Reconciliation

Bill is considered a budget reconciliation

bill that includes a provision to end de

minimis eligibility altogether by 2027. While

this represents a major step forward, the

reconciliation process remains lengthy and

uncertain, with many hurdles still to overcome

before the bill becomes law.

Mike continued: “ASA will continue to

advocate for common-sense trade policies that

support American businesses and fisheries

conservation. Repealing de minimis for

sportfishing imports is a critical piece of that

puzzle.

“We urge

policymakers to

accelerate reforms

and ensure that

foreign sellers

no longer get a

free pass at the

expense of US

manufacturers,

conservation

funding and the

long-term health

of our sportfishing

industry.”

Mike Leonard,

ASA


Classifieds

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TO BOOK THIS SPACE CONTACT:

NORTH AMERICA

BART MANGANIELLO

T: +1 914 722 7601

E: bartalm@optonline.net

REST of WORLD

GUIDO KNEGT

T: +39 347 503 6436

E: guido.knegt@artichokehq.com

COMING UP…

JAUGUST 2025

Ad Copy: June 20th, 2025

Mailed: July 9th, 2025

Special issue: Predator Fishing

Spotlight: Hooks

Doing Business With: Hungary

SEPTEMBER 2025

Ad Copy: J July 18th, 2025

Mailed: August 6th, 2025

Special issue: EFTTEX Preview/ ICAST

Spotlight: Clothing

Doing Business With:Japan

OCTOBER 2025

Ad Copy: August 15th, 2025

Mailed: September 3rd, 2025

Special issue: Destination Fishing

Spotlight: Line

Doing Business With: Rocky M’tains

To submit news or editorial for

any of these issues, contact:

To advertise or discuss a marketing campaign in any of these editions,

contact our business development team:

EDITOR

JOHN HUNTER

T: + 44 (0)7990 542958

E: john.hunter@artichokehq.com

NORTH AMERICA

BART MANGANIELLO

T: +1 914 722 7601

E: bartalm@optonline.net

REST of WORLD

GUIDO KNEGT

T: +39 347 503 6436

E: guido.knegt@artichokehq.com

MAKING CONTACT

1

2

3

MAKING CONTACT

Do you want your

products to be seen

by thousands of

potential buyers…

FREE of charge?

Then get in touch,

we’d love to hear

from you.

JOHN HUNTER

+44 7990 542958

john.hunter@artichokehq.com

Contact John directly for

details of how to send

your product / images and

a short description to

Tackle Trade World.

1 ARCTIC SILVER

RISE RODS

The RISE Fly rod series includes

four medium action 9ft fly rods

covering 4-wt to 7-wt. Built

with cutting-edge graphene

technology, these offer incredible

depth, fast recovery and smooth

actions for superior casting

performance.

With a unique flex profile just

beyond 3/4, these rods excel

under moderate loads, allowing

for smooth presentations and

longer casting distances when

targeting trophy fish, whether

casting for trout, grayling, or even

venturing into coastal waters for

sea trout. The package includes

the blank and a SwitchFlex

rod handle.

www.arcticsilvereu.com

2 TRIANGLE SPORT

CHUCK ASSEMBLY

The introduction of the chuck

assembly at ICAST 2024 was

a huge success. In response to

customer feedback and changes

in the marketplace, Triangle

Sport’s in-house engineering team

designed a new aluminium and

stainless-steel model replacing the

original moulded plastic version.

The old chuck was designed

when monofilament was the

preferred fishing line but, with the

emergence and improvement of

“super braids,” most customers

are now using those.

The new chuck assembly holds

the reel more tightly as greater

tension is applied to the line while

engineers have also added a

feature to prevent the spool from

slipping if the user needs to stop

and restart spooling. Additionally,

post extensions are included that

allow the chuck to be used with

larger spinning and fly reel spools.

www.trianglesport.com

3 DAIWA

PRESSO RAVE2 SPOON

For decades, Daiwa has been

refining and improving timeless

spoons and the next advancement

is here with the PRESSO RAVE2.

The RAVE2 features a

distinctive teardrop shape and

deep curvature, which creates a

wide kick and subtle rolling action,

even on a slow retrieve. It’s ideal

for both trout and panfish.

It retrieves with its arced,

convex side skyward and cupped,

concave side always facing down.

This gives it a steady side-toside

swim, kicking just enough

underbelly to reveal its two-tones

to fascinated fish.

It comes in three weights: 2.2g

/29.25mm (1.15in), 2.8g/29.25mm

(1.15in) and 3.5g/34.66mm (1.36in)

in colours including Day N Night,

Mocha Magma, Matte Lime

Yellow, Pink Yamame, White

Yamame, Marigold and

Snow Glow.

www.daiwa.us


MUSTANG

L I V I N G S T O N L U R E S . C O M

2025 NEW PRODUCT

SHOWCASE ENTRY.

SALTWATER, SWIMBAIT

THE MUSTANG IS TRULY A WORK OF ART

THAT COMES ALIVE EACH TIME IT HITS

THE WATER.

ELECTRONIC

B A I T F I S H S O U N D

ICAST 2025

Tackle Trade World July 2025

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