Transform your PDFs into Flipbooks and boost your revenue!
Leverage SEO-optimized Flipbooks, powerful backlinks, and multimedia content to professionally showcase your products and significantly increase your reach.
WWW.CORPORATESAMACHAR.com |
CORPORATE YATRA MAGAZINE | Jeth–ASAR | 2082 | 1
| WWW.CORPORATESAMACHAR.com
2
| CORPORATE YATRA MAGAZINE | Jeth–ASAR | 2082
WWW.CORPORATESAMACHAR.com |
CORPORATE YATRA MAGAZINE | Jeth–ASAR | 2082 | 3
| WWW.CORPORATESAMACHAR.com
a} +sdf t/ntf y'lk|P/
dfq} nufgL a9\b}g
!)
cy{tGq rnfodfg
agfpg s/sf b/df
Jofks x]/km]/ u/f} “
!^
;/sf/n] c6f] If]qdf
nufgL ug] {x¿nfO{
lg?T;flxt u¥of]
@)
xfdLn] kf“r ;o
¿k}of“;Ddsf]
6«fGHofS;gnfO{ z'Ns
nufPsf 5}gf} “ –@$
c6f] pBf]usf] luo/ abNg]
o'jf g]t[Tj –@(
gof“ btf{ x'g] ;xsf/Ldf
artstf{sf] ] /sd 8'Ag]
cj:yf cfp“b}g –#)
%) s/f]8sf] Jofh a} +sdf
ltbf{ Joj;foLsf] nfut
sxf“ k'U5 < –#$
k|bLkdfg zfSo M g]kfnL
sk8fdf snf / cfTdf
el/lbg] lzNkL Û –#*
;jf] {Qd ln6f]M dftflktfsf]
e/f];fsf] csf] { gfd –$)
;/sf/sf] cg]sy/L
gLltn] xfd|f] s[lif If]q ynf
k/]sf] 5 –$@
gLlt, k"jf{wf/ /
sfof{Gjoglagf ko{6g cl3
a9\b}g –$$
Banking and
Nepal’s Economy
Partners in
Progress -47
aLdf sfof{Gjog slt
;kmn < –$*
aLdf ahf/ :j–:km"t{ ?kdf
cufl8 a9\g ;s]sf] 5}g –%)
skf] {/]6 dlxnf afOs
¥ofnL @)@% eJo?kdf
;DkGg –%@
4
| CORPORATE YATRA MAGAZINE | Jeth–ASAR | 2082
}
+
WWW.CORPORATESAMACHAR.com |
d"No M !)) ?k}ofF
gof“ ofqf, gof“ b[li6sf]0f
g]kfnsf] lghL If]q olta]nf cfly{s ¿kfGt/0fsf] vf]hLdf 5 . sf]le8–!( kl5 g]kfndf
dfq geP/ k|foM ;a} b]zx¿ sl7g cj:yfdf k'u]sf 5g\ . h;sf] c;/ skf]{/]6 If]q cem w]/}
sl7g cj:yfdf k'u]sf] 5 . of] cj:yfaf6 kf/ kfpgsf nflu ca :yfloTj, kf/blz{tf /
bL3{sfnLg /0fgLlts ;f]rsf] cfjZostf olta]nf dx;'; eO/x]sf] 5 . ;du| cfly{s
ultljlwnfO{ lrg]{u/L ;/sf/n] cfufdL cfly{s jif{sf] ah]6 lghL If]qnfO{ k|f]T;fxg ug]{ /0fgLlt
ckgfpg kg]{ dx;'; ePsf] 5 .
olt ;Dj]bgzLn / ;Defjgfn] el/Psf] 38Ldf, skf] {/]6 ofqf Dofulhg klxnf] k|sfzgdfkm{t
g]kfnL skf] {/]6 / cfly{s If]qsf] ljsf;, r'gf}tL / ;Defjgfsf] ofqf ;d]6\g] k|oTg ub{5 . xfdL a'‰5f} F,
cfly{s ljifoj:t' s]jn tYofª\ssf] u0fgf dfq xf]Og, of] gLlt, gjk|jt{g, g]t[Tj / b[9 ;ª\sNksf]
syf xf] . Pp6f Joj;foLn] s:tf] gLltsf] ck]Iff /fV5 < s] rfxfG5 < p;n] v]Ng] e"ldsfn] cfd
gful/ssf] hLjg:t/df s;/L kl/jt{g Nofpg ;S5 ca To;sf] vf]hL ldlxg 9ª\un] x'g'k5{ / xfdL
klg To;df Ps–Ps OF6f yKg cft'/ 5f} F .
slt g]kfnL pBdLx¿n] ljZj ahf/df k|lt:kwf{ ul//x]sf 5g\ . clg ;/sf/ / lghL If]qaLrsf]
;xsfo{ slt k|efjsf/L 5 < o:tf ljifox¿df uxg ljZn]if0f, ;fIffTsf/ / cg';Gwfgdfkm{t ;';"lrt
ax; l;h{gf ug{ ' g} xfd|f] d'Vo p2]Zo xf] . g]kfnsf] jt{dfg cfly{s ;+/rgf km]/abnsf] df]8df 5 .
lghL If]qn] s/ k|0ffnL, ljQLo kx'Fr, k"FhL ahf/sf] ljsf;, cf}Bf]lusLs/0f, gjk|jt{g /
/f]huf/L l;h{gfsf ljifodf ;lqmo cfjfh p7fO/x]sf] 5 . t/
cfjfh dfq kof{Kt 5}g, ;"rgf / k|ljlwsf] ljsf;;Fu} xfd|f]
Joj;fonfO{ klg k|ljlwtkm{ 9fNg'kg]{ 5 . cfO{;L6L / PcfO{ h:tf
gofF s'/fnfO{ ca xfdLn] klg ;Fu} lnP/ hfg'kg]{ 5 . o:tf cfjfh
tYodf cfwfl/t, p2]Zo pGd'v / lgdf{0fd'vL x'g'k5{ . …skf]{/]6
ofqfÚ oxL p2]Zo lnP/ cl3 a9\g rfxG5 .
gLlt c:ki6tf, nufgLsf] clglZrttf, ahf/sf] ;Lldttf
/ ;/sf/L ;+oGq;Fusf] ;dGjosf] cefjh:tf ljifon] lghL
If]qnfO{ hsl8/x]sf] 5 . o:tf r'gf}tLx¿sf aLr klg cufl8
al9/x]sf pBdLx¿, l;h{gzLn g]t[Tj / gjk|jt{gnfO{ xfd|f]
Dofulhgn] s]Gb|df /fVg]5 . xfdL rfxG5f}F, skf]{/]6 Dofulhg Pp6f ;femf d~r agf];\, hxfF
Jofj;flos cg'ej, tYodf cfwfl/t ljZn]if0f / ;'wf/sf nflu ;'emfjx¿ v'n]/ k|:t't
ul/of];\ . xfdL ;w}+ ;To, tYo / lgikIftfsf] cfwf/df g]kfnL skf]{/]6 If]qsf syf, r'gf}tL
/ ;Defjgfx¿ phfu/ ug{ k|ltj4 /xg]5f}F .
of] Dofulhg xfd|f] ;fgf] k|of; xf]—hxfF Joj;fo, pBf]u, nufgL / pBdzLntf;DaGwL syf,
ljZn]if0f / ljrf/x¿nfO{ tYodf cfwfl/t kqsfl/tfsf] dfWodaf6 k|:t't ug] { nIo lnPsf] 5 . of]
s]jn ;dfrf/ jf ;"rgfsf] k|sfzg dfq xf]Og, Ps lsl;dsf] Kn]6kmd{ xf]—hxfF lghL If]qsf cu|b"tx¿sf]
cfjfh, gLlt lgdf{tfx¿sf Wofgfsif{0f / gofF k':tfsf pBdzLn ;f]rx¿ Ps 7fpFdf ;d]l6g]5g\ .
xfdL ljZjf; u5f{ +, g]kfndf ;d[l4sf] cfwf/ lghL If]qsf] dha'tL, kf/blz{tf / lbuf] j[l4 xf] .
;/sf/L ;+oGqx¿, gLlt–lgod, nufgL k|j4{gsf ;+/rgfx¿ / ;dli6ut cfly{s ;f]r o;tkm{
s]lGb|t x'g h?/L 5 . t/, lghL If]q :jod\ klg cfTdlrGtg, ;'wf/ / pQ/bfloTjsf] cEof;df
sl6a4 x'g'k5{ . log} b'O{ cjojx¿nfO{ ;Gt'lnt b[li6af6 hf]8\g] s8L aGg] k|of; xfdLn] u/]sf 5f} F .
xfd|f] Dofulhg gLltlgdf{tf, Joj;foL, nufgLstf{, cg';Gwfgstf{ / o'jfzlQm ;a}sf
nflu Ps ;femf Kn]6kmd{ aGg] cfsf+Iff /fv]/ cufl8 a9\g] 5, hxfF ulx/f] ljrf/ cfbfgk|bfg
xf];\, ;kmntfsf syf ;femf xf]pg\ / bL3{sfnLg ;dfwfgk|ltsf] ax; pTkGg xf];\ . o; ofqfdf
xfdL kf7s, lj1, pBdL, gLlt lgdf{tf / o'jfk':tfnfO{ ;fem]bf/sf] ¿kdf x]5f{}+ . tkfO{+sf]
;'emfj, ;dfnf]rgf / ;xsfo{n] g} of] DofulhgnfO{ cem k|uf9 / pkof]uL agfpg d2t k'Ug]
ljZjf; lnPsf 5f}F . P;=Pg= skf]{/]6 k|f=ln= åf/f ;~rflnt of] k|sfzg, s]jn ;dfrf/ jf
l/kf]6{sf] ;+u|x xf]Og, of] g]kfnL cy{tGqsf] ofqf / cfTd;dfnf]rgfsf] bk{0f aGg]5 . h;n]
gfkmf dfq} xf]Og d"No lgdf{0f / bL3{sfnLg of]ubfgnfO{ k|fyldstf lbg'kg]{ ;Gb]z lbG5 .
btf{ g+= %(^÷@)*!÷)*@
jif{ !, cª\s ! h]7–c;f/ @)*@
Year 1 | Vol. 1 | MAY-JUNE 2025
P;= Pg= skf] {/]6 ;dfrf/
k|f=ln=åf/f k|sflzt
sf nflu===
sfg'gL ;Nnfxsf/
;'bz{g yklnof
cWoIf÷k|aGw lgb] {zs
;ª\uLtf vqL
;Dkfbs
ef]h/fh e08f/L
;Dkfbg ;d"x
;dLIff ahufFO{
ls/0f a:g]t
k|sfz /fh If]qL
bLks yfkf
tl:a/
lzjnfn >]i7
k|d'v Joj:yfks
/ljg l/;fn
Joj:yfks
6Lsf sfsL{
n]–cfp6÷cfj/0f
;'gLn s]l8of
d'b|0f
Snf;L lk|lG6ª k| ];
-eQmk'/, /fw]/fw]_
sfof{no
afuahf/, sf7df8f}
corporatesamachar
samachar@gmail.com
;Dks{ g+= (*%!!^^#*@
CORPORATE YATRA MAGAZINE | Jeth–ASAR | 2082 | 5
| WWW.CORPORATESAMACHAR.com
6
| CORPORATE YATRA MAGAZINE | Jeth–ASAR | 2082
WWW.CORPORATESAMACHAR.com |
CORPORATE YATRA MAGAZINE | Jeth–ASAR | 2082 | 7
| WWW.CORPORATESAMACHAR.com
lghL If]qn] ck]Iff u/]sf] ah]6 Û
rGb| k|;fb 9sfn
cWoIf, pBf]u jfl0fHo dxf;+3
;/sf/n] ;fj{hlgs u/]sf] gLlt tyf
sfo{qmdn] lghL If]qnfO{ ;sf/fTds ;ª\s]t
lbPsf] 5 . ca cfpg] ah]6n] To;} lbzfdf
ljZjf;, pT;fx / nufgLd}qL jftfj/0f
lgdf{0f ug]{ ck]Iff ul/Psf] 5 . lghL If]q
cy{tGqsf] d]?b08 xf] eGg] tYonfO{ :jLsfb}{
ah]6n] o; If]qsf] ;Ddfg, ;+/If0f /
k|j4{gdf s]lGb|t x'g'k5{ .
ljut s]xL jif{b]lv d'n'sdf gLlt tyf
sfg'gsf] cl:y/tf Joj;fo lj:tf/sf] d'Vo
afws aGb} cfPsf] 5 . Psflt/ nufgL /
/f]huf/L k|j4{gsf] s'/f x'G5 eg] csf]{lt/
gLlt / sfg'gL ;+/rgfx¿ nufgLnfO{
lg?T;flxt ug]{ lsl;dsf eO/x]sf 5g\ .
o:tf] låljwf cGTo u/L ca :ki6,
bL3{sfnLg, ljZj;gLo / l:y/ gLltut
jftfj/0f lgdf{0f ug{' cTofjZos 5 .
;/sf/n] cfufdL bzsnfO{ nufgL
bzs 3f]if0ff u/L gLlt, sfg'g, k|zf;lgs
k|lqmof tyf ;]jf k|jfxdf cfd"n ;'wf/
Nofpg] vfnsf] k|ltj4tf b]vfpg'k5{ . e"ld,
jg, jftfj/0f, ;fj{hlgs vl/b, ljb]zL
ljlgdoh:tf ljifox¿df /x]sf gLltut
c;fd~h:otf x6fP/ ;dlGjt, :ki6 / ;/n
Joj:yf agfOg' k5{ . nufgL af]8{ / pBf]u
ljefunfO{ ufe]/ Ps zlQmzfnL …jg :6kÚ
;]jf s]Gb|sf] lgdf{0fn] ;]jf k|jfx k|efjsf/L
agfpg d2t ug]{5 .
z';f;g / k|ljlwd}qL zf;g k|0ffnL ca
cfjZostfsf] ¿kdf k|:t't eO;s]sf] 5 .
;Dk"0f{ Joj;fo btf{, gjLs/0f, s/ ltg]{ /
cGo k|lqmof l8lh6n k|0ffnLaf6 gful/s
Pk jf PsLs[t l8lh6n Kn]6kmd{dfkm{t ug{
;Sg] Joj:yf tTsfn cfjZos 5 . t/,
OG6/g]6 ;]jf cem} klg b]ze/ ;dfg¿kdf
lj:tf/ gePsf] x'Fbf n3' tyf demf}nf
Joj;fonfO{ :yfgLo txdf ;]jf pknAw
u/fpg] ljsNk klg /xg'k5{ .
clxn]sf] cfly{s hl6ntfsf] d"ndf
dfu kIfsf] sdhf]/L / k"FhLut vr{sf] Go"gtf
5 . ;/sf/sf] ah]6df k"FhLut vr{sf] lx:;f
sd 5, / To;leq klg vr{ sfof{Gjog emg\
sdhf]/ 5 . o:tf] cj:yfdf C0f lnO{
;fwf/0f vr{ a9fpg] k|j[lQn] cy{tGqdf
bL3{sfnLg nfe k'¥ofpg ;Sb}g . o;sf] ;§f
k"FhLut vr{ a9fO{ pTkfbg, /f]huf/L /
pkef]u lj:tf/nfO{ k|fyldstf lbg'k5{ .
pBf]u lj:tf/sf nflu pRr d"No
clej[l4 x'g] pBf]ux¿df bz jif{;Dd
;x'lnot ;'ljwf nfu" ul/g'k5{ . To:t},
;oeGbf a9L /f]huf/ l;h{gf ug]{ pBf]unfO{
cfos/ 5'6 lbg ;lsg] Joj:yf x'g'k5{ .
;fgf tyf demf}nf pBf]unfO{ Ps s/f]8
¿k}ofF;Dd ;x'lnot shf{sf] ;'lglZrttfsf
nflu /fHo, a}+s tyf ljsf; ;fem]bf/x¿sf]
;xsfo{df qm]l86 Uof/]G6L sfo{qmd
Nofpg'k5{ . :6f6{ck k|j4{gsf nflu lghL
If]qaf6 …;o :6f6{ck, ;o nufgLstf{Ú
cleofg ;~rfng ug{ ;lsg] 5, h;df
;/sf/n] cfjZos k"jf{wf/, sfg'gL ;+/rgf /
;x'lnot gLlt Nofpg'k5{ .
;"rgf k|ljlw, 8f6f ;]G6/, cfO{;L6L
xah:tf k"jf{wf/nfO{ lghL nufgLdf lgdf{0f
ug{ ;xhLs/0f x'g'k5{ . k|fb]lzs txdf klg
k|fljlws k"jf{wf/sf nflu ;/sf/L / lghL
;fem]bf/L cfjZos b]lvG5 . s[lif If]qdf
…v]tb]lv vf8L;DdÚ cleofgcGtu{t s[lif
lgof{t k|j4{gdf ljz]if Wofg lbg'k5{ .
Po/kf]6{x¿df sf]N8 :6f]/]h, PS;–/],
j]o/xfp;h:tf k"jf{wf/ lgdf{0f u/L s[lif
lgof{t ;xh agfpg ;lsG5 . kxf8L If]qdf
k|fª\ufl/s gub]afnL k|j4{g u/]/ …k|fª\ufl/s
kxf8Ú cleofgsf] ;'¿jft ug{ ;lsG5 .
ko{6g If]qdf ef/tLo ko{6sn] Nofpg
kfpg] /sdsf] ;Ldf cfhsf] cfjZostf
cg'¿k ;+zf]wg ul/g' k5{ . ljjfx, ;Dd]ng,
wfld{s / ;fxl;s ko{6gnfO{ ljz]if k|f]T;fxg
lbO{ cWofudg k|0ffnLnfO{ cem ;xh /
:jfutof]Uo agfpg' kg]{5 .
pmhf{ If]qdf hnljB't\df nufgL k|j4{g
ug{ s/ 5'6sf] cjlw a9fpg' h?/L 5 .
pBf]ux¿n] k|ToIf ¿kdf pTkfbsx¿;Fu
k|lt:kwf{Tds d"Nodf lah'nL vl/b ug{ ;Sg]
Joj:yf ug{' klg pmhf{ pkof]lutf ;'wf/sf]
Pp6f pkfo xf] . b]zsf d'Vo k"jf{wf/
cfof]hgf, ljz]ifu/L lghu9 cGt/f{li6«o
ljdfg:yn h:tf dxTjfsfª\IfL
of]hgfx¿sf] sfof{Gjog df]8fln6L :ki6
ul/g'k5{ .
s/ k|0ffnLdf ;'wf/ klg ah]6sf] k|d'v
k|fyldstf aGg'k5{ . JolQmut cfos/ ;Ldf
;dfof]hg u/L bDktLsf] xsdf sDtLdf bz
nfv ¿k}ofF;Dd s/ 5'6 lbOg'k5{ .
pTkfbgd"ns pBf]ux¿df cfos/ qmdzM
36fpg], clu|d s/ k|0ffnL x6fpg], u}/s/
/fh:jsf gfddf eO/x]sf c;ª\ul7t
cEof;x¿nfO{ P]gdfkm{t PsLs[t ug{'kg]{
cfjZostf 5 . d"No clej[l4 s/
k|0ffnLdf klg ax'b/ / hl6n k|lqmofn]
pBf]unfO{ c;/ kfl//x]sf] ;Gbe{df ;'wf/
cfjZos 5 .
;du|df eGg] xf] eg], of] ah]6n] lghL
If]qnfO{ k|]l/t ug]{, nufgLd}qL jftfj/0f
lgdf{0f ug]{, pTkfbg / /f]huf/L lj:tf/ ug]{,
gLlt l:y/tf / ;'zf;gnfO{ k|fyldstf lbg],
/ ;dfj]zL cfly{s ljsf;nfO{ ult lbg]
vfnsf] x'g'k5{ . lghL If]qsf] ljZjf; lhTg
;Sg], kf/blz{tf / ;xsfo{sf] ;+:s[lt ljsf;
ug{ ;Sg] oyfy{k/s ah]6 ;dosf] dfu xf] .
;/sf/sf] gLlt tyf sfo{qmd
;fj{hlgs eO;s]sf] / To;n] lghL If]q
k|j4{gnfO{ ;sf/fTds ¿kdf lnPsf]
;Gbe{df cfufdL aif{sf] ah]6n] nufgLnfO{
k|f]T;fxg ug]{ ck]Iff xfdLn] u/]sf 5f}F .
o; k6ssf] ah]6n] ;fdflhs
8
| CORPORATE YATRA MAGAZINE | Jeth–ASAR | 2082
WWW.CORPORATESAMACHAR.com |
Gofo;lxtsf] v'nf cy{tGqsf] lj:tf/, gofF
r/0fsf] cfly{s ;'wf/sf nflu ;+/rgfTds
kl/jt{g, lghL If]q k|j4{g, z';f;g
clej[l4 Pjd\ /fh:j kl/rfng tyf
;fj{hlgs vr{sf] k|efjsfl/tf h:tf
kIfnfO{ cfˆgf p2]Zo / k|fyldstfdf ;d]l6g'
kb{5 .
To:t}, ;fwf/0f vr{ 36fO ljsf; vr{
a9fpg] / ;j{;fwf/0fsf] qmozlQm Pjd\
pBdLsf] pTkfbg tyf pTkfbsTj a9fpg]
sfo{qmd o; k6ssf k|d'v cfsif{0f x'g'k5{
eGg] nfU5 .
g]kfn pBf]u jfl0fHo dxf;+3n]
b]ze/af6 u/]sf] cWoog cg';f/ pBf]u
Joj;fo lj:tf/sf] jfwssf ¿kdf gLltut
cl:y/tfnfO{ lnOPsf] 5 . w]/} b]zx¿n]
/fhgLlts :yfloTj gx'Fbf klg gLltut /
;+:yfx¿nfO{ l:y/ agfO cfly{s pGglt
xfl;n u/]sf 5g\ . To;}n] gLltut l:y/tf
clxn]sf] k|d'v cfjZostf xf] . bf];|f] ljifo
lghL If]qsf] dxQ\jnfO{ ;fj{hlgs ¿kdf
;a} bnx¿n] :jLsf/ u/L pBdL Joj;foLn]
;Ddflgt eO Joj;fo ug{ kfpg] jftfj/0fsf]
;'lglZrtf xf] . dxf;+3 / ljZj a}+sn] u/]sf]
cWoog cg';f/ *! k|ltzt cy{tGqdf lghL
If]qsf] of]ubfg 5 . o;}u/L *^ k|ltzt
/f]huf/L lghL If]qn] lbPsf] 5 .
xfdLnfO{ s] nfUb5 eg] ;Defjgf eP/
klg ljljw sf/0fn] nufgL x'g g;Sg'df
lghL If]qsf] dgf]an 36\g' xf] . s'n ufx{:y
pTkfbgsf] z"Go bzdnj b'O{ k|ltztdfq}
j}b]lzs nufgL cfPsf] 5 . o:tf] cj:yfdf
;a} If]qnfO{ ;d]6\g] u/L cfpFbf] ah]6df
@)*@÷(@ nfO{ nufgL bzs 3f]if0ff u/L
:yfloTjdf ljz]if Wofg lbg'k5{ .
nufgL afwssf] ¿kdf /x]sf e"dL, jg,
jftfj/0f, ;fj{hlgs vl/b, vlgh /
hnljB't\ nufotsf sfg'gx¿df ;'wf/;lxt
nufgL ;Dj4 PsLs[t sfg'g agfO{ gLltut
kf/blz{tf / Jofj;flos ;'/Iffsf]
;'lglZrttf ul/g'kb{5 .
olta]nf cfd lg/fzf sd ug{ /
o'jfx¿nfO{ Joj;fok|lt cfslif{t ug{
z';f;gsf] k|Tofe"lt csf]{ cfjZos ljifo
xf] . xfd|f] Jofj;flos jftfj/0f ;j]{If0fn]
klg o;nfO{ k|fyldstfsf ;fy b]vfPsf] 5 .
z';f;gsf nflu k|ljlwsf] pRrtd k|of]u
cfjZos 5 . pbfx/0fsf nflu gful/s
Pkaf6 Joj;fo btf{b]lv ;Dk"0f{ sfd ug{
;Sg] Joj:yf ug'{k5{ . Joj;fo gjLs/0f
ug'{kg]{ jfWotf cGTo ug'{k5{ . /fh:j
a'emfPs} cfwf/df gjLs/0f x'G5 .
ah]6sf] sl/a !& k|ltzt hlt dfq}
k"FhLut vr{ 5'6\ofOg] / Tof] klg ^)
k|ltzt xf/fxf/L dfq} vr{ x'g] k|j[lQn]
Psftkm{ b]zdf ck]lIft ljsf; x'g ;s]sf]
5}g eg] csf{]tkm{ o;n] ahf/df Go"g dfu
x'g uO{ lghL If]qsf] Joj;fo klg k|efljt
ePsf] 5 .
casf] sDtLdf b'O{ jif{ ah]6sf] cfsf/
to ubf{ /fh:jsf] j[l4b/ hlt g} ah]6sf]
cfsf/ j[l4 ug'{k5{ . o:tf] a]nfdf ;/sf/n]
a9LeGbf a9L vr{ ug'{kg]{ s]xL
cy{zf:qLx¿sf] egfO 5 . t/, ;g !(&)
sf] bzstfsf ;/sf/n] b}lgs vr{
;~rfng sd ug]{, lghL If]q /
;j{;fwf/0fnfO{ s/sf] b/ sd u/L pTkfbg /
pkef]u a9fpg] ljifo klg k|d'vtfsf ;fy
cfPsf] b]lvG5 . To;}n] tTsfn ;'wf/sf
nflu k"FhLut vr{ a9fpg] / pkef]u a9fpg]
gLlt lng'k5{ . C0f lnP/ ;fwf/0f vr{ w]/}
ug'{ pko'Qm x'Fb}g .
^ dlxgfeGbf a9L ;dob]lv g]kfnsf]
a}+lsª k|0ffnLdf ^ va{ ¿k}ofFeGbf a9L
nufgLof]Uo /sd y'lk|Psf] 5 . tLg dlxgfdf
Aofhb/ tLg k|ltzt ljGb'n] 36L Psn
cª\sdf cfP klg ahf/df dfu gePsf
sf/0f yk Joj;fo / pBf]usf] lj:tf/ x'g
g;s]sf] cj:yf 5 .
pBf]unfO{ cf}Bf]lus Joj;fo
P]gnufot cGo sfg'gn] lbPsf] ;'ljwf
cfly{s P]gn] sf6\g] Joj:yf cGTo
ul/g'k5{ . pRr d"No clej[l4 x'g]
pTkfbgd"ns If]q ;d]6L pTkfbgdf cfwfl/t
;x'lnot sfo{qmdx¿ bz jif{;Dd lg/Gt/
;~rfng ul/g' kb{5 . ef/tdf !$ j6f
pTkfbgd"ns If]q ;d]6L sfof{Gjogdf
cfPsf] o:t} vfn] sfo{qmddf Ps jif{d} kfFr
u'0ff yk nufgL ePsf] 5 .
cfoft k|lt:yfkg ug]{ pBf]unfO{
k|fyldstfdf /fvL ;x'lnot pknAw u/fpg'
kb{5 . :jb]zL j:t'sf] pkof]u;DaGwL
lgb]{lzsf k"0f{ ¿kdf kfngf ug'{k5{ .
cf}Bf]lus sl/8f]/ ljz]if
sfo{qmdcGtu{t ef/tLo ;Ldfb]lv
r'/]k]mbL;Ddsf ;8s lsgf/x¿ / cGo
;Defljt sl/8f]/df pBf]u nlIft ljz]if
sfo{qmd NofO{ v'nf ljz]if cfly{s If]qsf]
cjwf/0ff ;'¿ ug'{kb{5 .
Product
&
Services
Financial Services
Micro Saving
Micro Loan
Insurance
Remitance
Leasing
Non Financial Services
Training & Exposure
Technical Assistance
Financial Literacy
Market Research
Enterprise Devlopment
Awareness Raising
Corporate Office
Battar, Bidur-4, Nuwakot
Telephone: +977 10 561746/561747
Email:corporate@meromicrofinance.com
Web: www.meromicrofinance.com
Contact Office
Sitapaila, Kathmandu
Telephone: +977 01
5315936/5315937
CORPORATE YATRA MAGAZINE | Jeth–ASAR | 2082 | 9
| WWW.CORPORATESAMACHAR.com
cfj/0f cGtjf{tf{
Sanjay Agrawal
Executive Director
RAMESH CORP.
nufgLd}qL jftfj/0f agfpg
/fhgLlts :yfloTj ckl/xfo{ 5
a} +sdf t/ntf y'lk|P/ dfq} x' “b}g
10
| CORPORATE YATRA MAGAZINE | Jeth–ASAR | 2082
WWW.CORPORATESAMACHAR.com |
em08} kfFr bzscl3 xf8{j]o/ Jofkf/sf ¿kdf :yfkgf ePsf] /d]z skf] {/]zg cfhsf] lbgdf Ps pmhf{zLn / k|efjzfnL
Jofj;flos ;d"xsf] ¿kdf :yflkt eO;s]sf] 5 . ;'¿jftL r/0fdf cfoft tyf Jofkf/df ;+nUg /x]sf] /d]z sk{n] kl5Nnf
jif{x¿df b"/;~rf/, ;"rgf k|ljlw, df]afOn tyf On]S6«f]lgS; tf/ tyf s]an, l;/flds / lel6«kmfO8 6foN;, pTkfbg, ljQLo
;]jf, hnljB't\, vfgL tyf nufgLh:tf ljljw If]qdf cfkm\gf] ;zQm pkl:ylt lj:tf/ u/]sf] 5 . o; skf] {/]zgnfO{ oxfF;Dd
k'¥ofpg] k|d'v /0fgLlts g]t[Tjstf{x¿dWo] Ps x'g\ ;~ho cu|jfn . d'Vou/L clxn] pgL /d]z skf] {/]zgsf sfo{sf/L lgb] {zssf]
e"ldsfdf 5g\ . ;fy}, shfl/of /d]z 6foN; lnld6]8sf] ;d]t lgb] {zs /x]sf cu|jfnn] g]kfnsf] 6foN; pBf]unfO{ cfTdlge{/tftkm{
8f]¥ofpg dxTjk"0f{ e"ldsf v]n]sf 5g\ . ef/tsf] k|ltli7t 6foN; a|fG8 shfl/of;Fusf] ;xsfo{n] g]kfnd} pRr u'0f:t/Lo
6foN; pTkfbg ;Dej ePsf] 5, h;sf] cu'jfO{ ;~ho cu|jfnn] g} u/]sf x'g\ . pgL Joj;fo dfq s]lGb|t geO{ gLlt lgdf{0fsf]
txdf a;]/ klg sfd u/]sf 5g\ . g]kfn O6fnL r]Da/ ckm sd;{sf] cWoIf /x]sf pgn] b'O{ b]zaLrsf] cfk;L ;DaGwnfO{ ;'dw'/
/fVg Joj;fo nufgLdf hf]8 lbgsf nflu k|d'v e"ldsf v]Nb} cfPsf 5g\ . Tolt dfq xf]Og pgn] df]afOn kmf]g cfoft ;+3sf]
pkfWoIfdf /x]/ b"/;~rf/ If]qdf k'¥ofPsf] of]ubfg ct'ngLo 5 . cu|jfn g]kfn r]Da/ ckm sd;{sf] ;b:o / cGt/f{li6«o
r]Da/ ckm sd;{sf] ;b:osf] ¿kdf /x]/;d]t gLlt lgdf{0f / sfg'gL th' {dfx¿df dxQ\jk"0f{ e"ldsf v]Nb} cfPsf 5g\ . ;du|
cfly{s If]qsf ljleGg ljifo / ;Gbe{af/] pg} cu|jfn;Fu skf]{/]6 ;dfrf/sf nflu ul/Psf] s'/fsfgLsf] ;Dkflbt c+zM
;/sf/ olta]nf cfufdL ah]6sf]
tof/Ldf h'6]sf 5 . lghL If]qn] cfufdL
ah]6af6 s:tf] ck]Iff /fv]sf] 5 <
;/sf/n] ah]6 Nofpg'k"j{ lghL If]qnfO{
af]nfP/ 5nkmn ug]{, ;Nnfx ;'emfj dfUg]
ub}{ cfPsf] 5 . xfdLn] klg pQm k|lqmofdf
ljutaf6} ;xefuL aGb} cfPsf 5f}F . t/,
xfdLn] lbPsf] ;'emfjnfO{ lgs} sd dfqfdf
;/sf/n] gLlt sfo{qmddf ;d]6]sf] x'G5 .
xfdLn] JolQm jf sDkgL ljz]if eGbf klg
tnb]lv dfly;Ddsf pBf]uL Joj;foLsf]
cj:yf a'em]/ dxTjk"0f{ ;'emfjx¿ lbPsf
x'G5f}F t/, sfof{Gjog ug]{ txdf k'u]kl5
To;n] kfpg'kg]{ hlt k|fyldstf kfPs}
x'Fb}g . cfufdL ah]6df xfdLn] of] k6s
lbPsf] ;Nnfx ;'emfjnfO{ uDeL/ ¿kdf
;d]6]/ ah]6 cfpnf eGg] ck]Iff /fv]sf 5f}F .
b]zsf] cy{tGq v'lDrPsf] 5, gLlt
sfo{qmd cfO;s]kl5 To;n] cy{tGqnfO{
rnfodfg ug{ g;Sg] ljZn]if0f aflx/
eO/x]sf 5g\ . o:tf]df cfufdL ah]6n] s]
s'/fnfO{ ;d]6\of] eg] cy{tGqn] ult lng
;Snf <
Jofkf/L ju{nfO{ rflxg] eg]sf] 9'Ss
eP/ sfd ug]{ dfxf]n xf] . a}+sx¿df nufgL
ug{sf nflu ;xh k};f kfpg ;lsG5 .
Jofkf/LnfO{ clxn] a}+sx¿n] k};f lbg tof/
5g\ . nufgL h'6fpg xfdLnfO{ cfly{s
;d:of 5}g . sfd ug{ ;Sg] ;sf/fTds
jftfj/0f /fHosf] tkm{af6 agfOlbg] xf] eg]
ljb]zL nufgLstf{ lelqg tof/ 5g\ . clxn]
xfdL;Fu k|f]h]S6x¿ cyf{t nufgL ug]{
7fpFx¿ klg 6Gg} 5g\ . To;df a}+sx¿n]
nufgL ug{ rfx]sf 5g\, gofF kmlG8ª
Jofkf/Lx¿n] klg NofpF5g\ . oxLF nfvf}Fsf]
;ª\Vofdf /f]huf/L ;[hgf ug{ ;lsG5 .
clxn]sf] d'Vo ;d:of g} /fhgLlts
cl:y/tf xf] . Pp6f bn jf u7aGwgsf]
;/sf/n] NofPsf] gLlt tyf sfo{qmd / ah]6
csf]{ bn jf u7aGwgsf] ;/sf/n] ckgTj
lng dfGb}g . ;/sf/;Fu} kl/jt{g x'g] gLltn]
xfdL pBf]uL–Joj;foL df/df kl//x]sf 5f}F .
o:tf] kl/l:yltdf kof{Kt nufgL ug]{
jftfj/0f d}n]rflxF b]lv/x]sf] 5'Og .
d}n] pNn]v u/]sf] s'/fx¿df ;/sf/n]
;sf/fTds ;Gb]z lbg ;Sg] xf] eg] cem} klg
dfs]{6 8'laxfn]sf] 5}g . ca gofF nufgLnfO{
s;/L x'G5 cfsif{0f u/fP/ /f]huf/L l;h{gf
ug}{k5{ . s]xL jif{otf ;a} vQd eof] eGg]
lx;fan] hlt xNnf eO/x]sf] 5, dnfO{ nfU5
Tof] ¿kdf cy{tGq lalu|;s]sf] 5}g . w]/}
;'rsfª\sx¿ ;sf/fTds klg 5g\ . t/,
cy{tGq hlt tn emg]{ xf] Tof] eO;Sof] of]
eGbf w]/} xfdLn] y]Ug klg ;Sb}gf}F, ca of]
cj:yfaf6 cy{tGqnfO{ psf:g'k5{ cfufdL
ah]6n] Tof] ¿kdf ;sf/fTds ;Gb]z cfd
gful/s, lghL If]q / cGt/f{li6«o
nufgLstf{dfem k|jfx ug{ ;Sg'k5{ .
;/sf/n] nufgLd}qL jftfj/0f lgdf{0f
ug{s} nflu eg]/ pBf]u Joj;fo;Fu
;DalGwt w]/}j6f sfg"gdf ;'wf/ u/]sf] 5 .
a} +sx¿df nufgLof]Uo k' FhL clws 5 .
tkfO{ +x¿ jftfj/0f ePg dfq} eGb} x'g'x'G5 .
Tof] jftfj/0f eg]sf] sfd ug] { OR5fzlQm
xf], sxfF ldn]sf] 5}g tfnd]n <
tfnd]n gldn]sf] 7fpF oxL xf] eg]/
k|i6 eGg ;lsg] cj:yf g} 5}g . /]ld6\ofG;
lelqPs} 5, a}+sx¿df t/ntfsf] cj:yf
w]/} 5, Jofhb/ /]6 klg sd 5 . t/,
/fhgLlts dfxf]nsf sf/0f nufgLstf{n]
l/:s lnP/ sfd ul/xfnf}F g eGg] cfF6 ug{
g;s]sf] cj:yf xf] . Jofkf/ / /fhgLlt
Ps cfk;df hf]l8Psf] 5, /fhgLlts dfq
xf]Og cGo tTjx¿sf] klg e"ldsf 5 . oxfF
dfq xf]Og ljZjs} cj:yf x]g]{ xf] eg] klg
Jofkf/dfly k|ToIf–k/f]If k|efj /fhgLlts
cl:y/tf / cfkm\gf] cfGtl/s gLltn] /fd|f]
g/fd|f] b'a} vfn] k|efj kfb{5 . xfd|f] b]zsf]
dfq xf]Og cGt/f{li6«o ;d'bfosf] gLltsf]
klg k|efj t k5{g} . cd]l/sfn] ;'¿ u/]sf]
6«]8 jf/nfO{ x]/f}F g, ljZjsf] bf];|f] 7"nf]
cy{tGq ePsf] rLg / t];|f] :yfgdf /x]sf]
hd{gLnfO{ s/n] s:tf] c;/ u/]sf] 5
cd]l/sL /fi6«klt 8f]gfN8 6«Dkn] c6f]
If]qnfO{ nlIft u/L NofPsf] s/ gLltsf]
c;/ kfFrf}+ 7"nf] cy{tGq ePsf] hfkfgdf
xfn c6f] If]q ;d:ofu|:t x'g yfn]sf
5g\ . xfd|f l5d]sL ef/t / kfls:tfgaLrdf
klg tgfj a9\b} uPsf] 5 . ef]nL jf/sf]
cj:yf cfof] eg] cfoftn] wfg]sf] g]kfn
h:tf] /fi6«sf nflu xjfO{ gLltb]lv jfl0fHo
gLltdf To;sf] k|ToIf–k/f]If c;/ xfdLnfO{
klg k5{ . xfn nufgL ug]{x¿sf nflu
;/sf/n] nufgL ;'/lIft u5{ eGg] vfnsf]
dfxf]n gag]sf] cj:yf xf] . xfdLsxfF
cl:y/tf w]/} eof] eGg] dfq xf] . ToxL
sf/0f Joj;foLn] kf]h]l6e dfO08;]6n]
sfd ug{ ;s]sf] b]lvPg .
g]kfn–O6nL r]Da/ xfn s] ub} { 5 <
o'/f]kdf xfd|f] Jofkf/sf] ;DaGw w]/} g}
/fd|f] 5 . O6fnL, hd{gL, k|mfG; h:tf o'/f]ksf
…kfj/ xfp;Ú dflgg] oL /fi6«df xfdLn] vf;}
CORPORATE YATRA MAGAZINE | Jeth–ASAR | 2082 | 11
| WWW.CORPORATESAMACHAR.com
Jofkf/ a9fpg ;ls/fv]sf 5}gf} . xfd|f]
Jofkf/ l5d]sL;Fu lge{/ 5 . cfO{6L,
d]l8sn, d]l;g/L, km];g h:tf s'/fdf O6fnL
xasf] ¿kdf /x]sf] 5 . xfd|f] Jofkf/
cfoftdf lge{/ 5 o'/f]kdf lgof{t ug]{ s'/fdf
xfdLn] Wofg lbPsf 5f}F . g]kfndf w]/}
s'/fx¿ 5g\ h'g ljZj;fd' k'¥ofpg' kg]{ 5 .
xfdLn] Jofkfl/s :jfy{ eGbf dfly p7]/
O6fnL dfq xf]Og o'/f]kdf g]kfndf pTkflbt
;fdu|L s;/L k'¥ofpg] eGg] ;f]rsf ;fy
nlaª ug]{ sfo{ ub}{ cfPsf 5f}F . g]kfndf
pTkflbt ;fgf a|f08sf /fd|f ;fdu|LnfO{
s;/L o'/f]ke/L k'¥ofpg ;lsG5 eg]/ /f]d
RofDa/, ldnfg RofDa/ o'/f]lkog PDa];]8/
nufot w]/} 7fpFdf kxn ub}{ cfPsf 5f}F .
;u/dfyf / kl:dgfaf6 g]kfnnfO{ dfly
p7fP/ ko{6g xasf] ¿kdf lrgfpg ;a}
nfUg'k5{ . g]kfnL lrof, skmL, crf/,
vfBfGg nufotsf j:t'x¿n] O6fnLdf ahf/
kfPsf 5g\ . oxfFsf w]/} s'/f ToxfF lgof{t ug{
;lsG5, xfdLn] k|j4{g ug{lt/ Wofg lbg'k5{ .
gofF :6f6{ck sDkgLsf a|f08x¿nfO{
o'/f]ksf] ljleGg Knf6kmd{df k7fO/fv]sf
5f}F . ToxfF x'g] 7"nf PSkf]x¿df g]kfnL
sNr/, ko{6g, vfg]s'/f nufotsf ljifonfO{
k|df]6 ug{ O6nL RofDa/n] sfd ub}{ cfPsf]
5 . s]xL s'/fx¿df ;kmn ePsf 5f}F, cfufdL
lbgdf /fd|f] x'g]df ljZj:t 5f}F .
sf]le8kl5 g]kfnsf] df]afOn dfs]{6
lsg v'lDrFb} 5 <
cfly{s dGbLsf] k|efj k/]sf] 5, h;sf
sf/0f g]kfnLsf] qmo zlQm 36]sf] 5 .
df]afOnnufotsf Uofh]6sf] s'/f dfq xf]Og
xfn gful/ssf] cfo;|f]t sd x'Fbf To;sf]
r]g Okm]S6 ;a}lt/ dfs]{6df k/]sf] xf] .
kl5Nnf] ;do df]afOnsf] laqmL vf;} 36]sf]
xf]Og . sf]le8sf] ;dodf cgnfOg
Snf;x¿ eP, 3/af6} w]/}sf] sfd ug]{
jftfj/0f ag]sf] x'Fbf cfjZostfsf]
cfwf/df Tof] ;do ahf/df df]afOn, Nofk6
nufotsf dfu a9]sf] lyof] . xfn nUh/L
geP/ cfwf/e"t cfjZostfs} j/k/
dflg;n] df]afOnnfO{ /fv]sf 5g\, To;}n]
kl/df0fdf laqmL 36]sf] 5}g . lsGg]n] ah]6df
sDk|f]dfOh u/]sfn] /fh:j sd p7]sf] xf] .
clxn] ^) k|ltzt laqmL cUoflgs x'Fbf $)
k|ltzt df]afOnsf] u|] ;]N; eO/x]sf] 5 .
ahf/ v'lDrPsf] 5}g . ljb]zdf a:g]
g]kfnLn] b'O{j6f;Dd df]afOn Nofpg] ;'ljwf
kfpg'k5{, ;/sf/n] klg lbPsf] 5 . t/,
;/sf/n] lbPsf] ;'ljwfnfO{ Jofkfl/s
lx;fan] lng' ePg, xfd|f] egfO olQ dfq
xf] .
;/sf/n] Pd8LPdP; k|0ffnL nfu"
u/]sf] Ps jif{ k'Ug} nfu]sf] 5 . k|0ffnLsf]
sfof{Gjogkl5 xfn g]kfndf cglws[t ¿kdf
cfO/x]sf] elgPsf] …u| ]Údf]afOnsf] ;ª\Vofdf
sdL cfPsf] xf]nf lg <
Pd8LPdP; k|0ffnL ;/sf/n] NofPsf]
lgod xf] . ;'¿df nfu" x'Fbfv]l/ ahf/df
s8fO ePsf] lyof] . To;n] u|] kmf]g lelqg]
qmdnfO{ /f]s]sf] lyof] . g]kfndf cuf{lgs
;]N; a9L ePsf] lyof] . xfn Tof] k|f]h]S6
cf]em]ndf kbf{v]l/ clxn] u|] dfs]{6 km]l/
km:6fpg yfn]sf] 5 . h'g a|fG8sf] kmf]g a9L
laqmL x'G5 ToxL kmf]gsf] dfs]{6df k}7f/L klg
a9L x'g] xf] .
;du|df ;fcf]dL, ;fd;'ª rn]sf a|fG8sf
kmf]gx¿ cfpF5g\ g} . t/, cfOkmf]gsf] rf]/L
k}7f/L oxfF w]/} eO/x]sf] 5 . ;/sf/n] cfufdL
ah]6df bL3{sfnLg ¿kdf ;f]r]/
df]afOnnufot ;fdu|Ldf s/sf] b/ 36fpg] /
lansf] d"NonfO{ dfGotf lbg] xf] eg] rf]/L
k}7f/L lgs} sd x'G5 . rf]/L k}7f/L /f]Sg ;Sg]
xf] eg] u| ] Rofgn cfkm}+ /f]lsG5 . bL3{sfnLg
gLlt agfP/} ;/sf/n] sfd ug]{ xf] eg] rf]/L
k}7f/LnfO{ w]/} xb;Dd Go"lgs/0f ug{ ;lsG5 .
b]zsf] w]/} 7"nf] /fh:j r'xfj6 rf]/L k}7f/Ls}
sf/0f ePsf] 5 . b]zsf] v/af}F ¿k}ofF /fh:j
r'xfj6d} 8'a]sf] 5 . oL ;a} s'/fnfO{ ;/sf/n]
a'em]/ gLltut ¿kd} Dofg]h ug]{ xf] eg] b]zsf]
cfly{s cj:yfdf ;'wf/ cfpF5 .
xfd|f] g]kfnsf] l:ylt Psbd} lalu|Psf]
cj:yf 5|}g . cK7\of/f] l:yltaf6 dfly
cfO;s]sf 5f}F . ca ;/sf/n] gLlt
lgodx¿df s8fO ug]{ xf] / /fhgLlts
l:y/tf eOlbg] xf] eg] cfh klg xfdLnfO{
nfU5 ls g]kfn h:tf] ;DefJotf af]s]sf],
sfd ug{ ;lhnf] b]z c? gxf]nf . xfdLn]
oxL w]/} ug{ ;S5f}F . clxn] ljb]lzg] o'jfsf]
;ª\Vof w]/} eP eg]/ xfdL cflQ/x]sf 5f}F .
ltgnfO{ /f]Sg ;lsFb}g, sd u/fpg
;lsG5, To;sf nflu oxfF sfd ug]{
jftfj/0f agfpg] lhDd]jf/L ;/sf/sf] xf] .
aflx/} hfg] Dofgkfj/nfO{ klg xfdLn]
oxfFaf6 6«]l8ª u/fP/ k7fpg ;Sof}F eg]
pgLx¿sf] cj:yfdf ;'wf/ Nofpg ;lsG5,
aflx/ uP/ l;k cg';f/sf] sfd kfpF5g\ .
o'jfnfO{ /fHon] /]ld6\ofG; leq\ofpg]
dfWod dfq 7fGg' ePg .
12
| CORPORATE YATRA MAGAZINE | Jeth–ASAR | 2082
WWW.CORPORATESAMACHAR.com |
CORPORATE YATRA MAGAZINE | Jeth–ASAR | 2082 | 13
| WWW.CORPORATESAMACHAR.com
14
| CORPORATE YATRA MAGAZINE | Jeth–ASAR | 2082
WWW.CORPORATESAMACHAR.com |
CORPORATE YATRA MAGAZINE | Jeth–ASAR | 2082 | 15
| WWW.CORPORATESAMACHAR.com
s/sf b/df Jofks x]/km]/ u/]
;':t cy{tGq rnfodfg x'G5
lbg]z >]i7
cWoIf, g]kfn pBf]u jfl0fHo ;+3 sf7df8f} + -Pg;LcfO{;Ls]_
b]zdf b'O{ltxfOsf] ;/sf/ ag]sf] !) dlxgf k"/f ePsf] 5 . ;'¿jftL lbgdf pT;flxt b]lvPsf lghL If]q kl5Nnf
lbgx¿df k'gM lg/fz 5g\ . b]zdf cfly{s dGbL sfod} /x]sf] 5 . a} +sdf k|z:t t/ntf 5, t/ nufgL a9\g ;s]sf] cj:yf
5}g . x]bf{ ;a} l7s7fs b]lvPsf] 5, t/ lg/fzf JofKt 5 . o:tf] kl/l:yltaLr casf] ah]6 / lghL If]qn] v]Ng'kg] { e"ldsfdf
s]lGb|t /x]/ xfdLn] k|efjzfnL JolQmTj tyf g]kfn pBf]u jfl0fHo ;+3 sf7df8f} +sf cWoIf lbg]z >]i7;Fu nfdf] s'/fsfgL
u/]sf 5f} F . k|:t't 5 skf]{/]6 ;dfrf/sf nflu ef]h/fh e08f/Ln] u/]sf] pQm s'/fsfgLsf] ;f/M
tkfO{Fsf] kl5Nnf] sfo{sfn pBf]u
jfl0fHosf] If]qdf s;/L lalt/x]sf] 5 <
pBf]u jfl0fHo ;+3 sf7df8f}+df cfj4
/x]/ pBf]uL Joj;foLsf xs / lxtnufot
d]/f] sfo{sfndf ;sf/fTds k|efj kfg]{u/L
sfd ePsf 5g\ . afFsL /x]sf] sfo{sfnnfO{
klg cem} pBf]u Joj;foLs} If]qdf 86]/ sfd
u5'{ . of] ;+:yfnfO{ xfdLn] Soflk6n
r]Da/sf] ¿kdf :yflkt u/]sf 5f}F / ;ª\3Lo
;/sf/;Fu ;xh 5nkmn u5f}{F . xfdLn]
;/sf/nfO{ gLlt lgdf{0f to ug{sf nflu
;'emfj lbG5f}+ / Joj;foL lxtsf nflu
cfjfh p7fO/xG5f}+F .
clxn] ;fgf;fgf Joj;foLx¿nfO{
l8lh6n ¿kdf pgLx¿sf] kx'Fr k'¥ofpg
;xhtf k|bfg ug{ vf]h]sf 5f}F . xfdLn] ;a}
;fgf Joj;foLnfO{ ;d]6\g] u/L pgLx¿sf]
Joj;fonfO{ l8lh6n kx'Fr;Dd k'¥ofpg
km/s 9ª\un] ;f]r]/ Pp6f …KNof6kmd{Ú
agfP/x]sf 5f}F . ut jif{sf] j}zfvb]lv
…l8lh6n PSkf]Ú eg]/ pQm sfo{sf] ;'¿jft
ul//x]sf 5f}F . xfdLn] Tof] …KNof6kmd{Ú nfO{
b]zs} pBf]uL Joj;foLsf] ;femf kx'Fr
:yflkt ug]{ ynf] agfpF5f}F . k|To]s lhNnfsf]
16 | CORPORATE YATRA MAGAZINE | Jeth–ASAR | 2082
WWW.CORPORATESAMACHAR.com |
d'Vo pTkfbgnfO{ To;df pknAw u/fP/
b]zb]lv ljb]z;Dd pSt j:t'sf] laqmL,
lgof{t :jod\ pTkfbgstf{ / vl/bstf{n]
;xh ¿kdf ug{ ;Sg] u/L ;]t'sf] ¿kdf sfd
ug{ ;Sg] KNof6kmd{ ljsf; u/]sf 5f}F, Ps
dlxgfkl5 km]l/ Tof] cfpF5 . of] k|of; w]/}
Joj;foLnfO{ l8lh6n kx'Fr k|bfg ug{ ;kmn
x'g]5 eGg] xfdLn] ljZjf; lnPsf 5f}F .
k|b]zn] t ah]6 g} 5'6\ofOlbPsf] 5 .
tkfO{Fx¿ -lghLIf]q_ ut c;f/df
b'O{ltxfOsf] ;/sf/ aGbf Psbd w]/}
pT;flxt x'gx'GYof], To;kl5 km]l/ ;':tfpg'
eof] . nufgL a9\g ;s]sf] cj:yf 5}g, lsg
lg?T;flxt b]lvPsf] o:tf] <
cy{tGqnfO{ dfu / cfk"lt{sf] cj:yfn]
lgwf{/0f u5{ . sf]le8–!( cufl8 h:tf]
ahf/ rnfodfg ePsf] lyof], hlt j:t'sf]
dfu lyof], sf]le8kl5sf] cj:yfdf dfu
36]sf] 5 . cfGtl/s vkt sd ePsf] 5 .
b}lgs ljb]l;g] o'jfsf] ;ª\Vofn] klg b]zsf]
j:t' tyf ;]jf pkef]u ug]{ hgzlQmsf]
sdLnfO{ bzf{pF5 . b}lgs pkef]Uo j:t'sf]
dfudf sdL cfPsf] 5 . ;/sf/n] d"No dfq
x]5{ . cfoft a9]sf] 5 elg/xFbf 8n/sf]
efp a9]sfn] w]/} ef/ k/]h:tf] ePsf] xf] t/,
kl/df0fsf] ¿kdf x]g]{ xf] eg] Tof] cfoft w]/}
j[l4 ePsf] 5}g . jf:tjdf ahf/df dfu sd
5 t/, ;fdfgsf] :6s w]/} 5 .
csf]{ kIf eg]sf] k|ljlwsf] ljsf;n]
pkef]Qmfn] pkef]u ug]{ j:t' tyf ;]jfsf]
:j¿kdf kl/jt{g cfPsf] 5 . o;} t
pkef]Qmf;Fu vl/b ug]{ Ifdtf sd 5 . tLg
s/f]8sf] hg;ª\Vof ;fgf] xf]Og, /fHon]
gLltut ¿kdf of] hg;ª\VofnfO{ plrt
kl/rfng ug{ ;Sof] / cj;/x¿sf] l;h{gf
ug]{ xf] eg]] cfly{s rnfodfg x'g ;do
nfUb}g . t/, /fHo ;~rfnsf] lhDd]jf/L
af]s]sfx¿n] Totflt/ Wofg lbP/ sfd
gubf{ xfdLh:tf pBf]uL Joj;foL / o'jfdf
lg/fzf 5fPsf] xf] .
a} +s tyf ljQLo ;+:yfdf k|z:t nufgL
ug] { t/ntf 5 . Jofhb/ klg Psn cª\sdf
em/]sf] 5 . lghL If]qx¿ nufgL a9fpg
tof/ 5}gg\, ;d:of sxfF ePsf] xf] <
;d:of Pslt/sf] dfq xf]Og ;a}lt/sf]
xf] . a}+sx¿n] lxhf]sf] lbgdf kfPsf]
rf]6nfO{ e'Ng ;s]sf 5}gg\ . hlt g} nufgL
ug{ ;Sg] t/ntf 5 eg] klg lgs} ;+j]bgzLn
/ ;fjwfg eP/ dfq nufgL ul//x]sf 5g\ .
k};f dfUb}df lbOxfn]sf] cj:yf 5}g . lxhf]
a}+sx¿n] JolQmsf] d'v x]/]/ k};f lbGy] cfh
clxn] a}+sx¿n] k|f]Hf]S6 x]/]/ lwtf]sf]
cfwf/df nufgL u5{g\ . a}+sdf lwtf] /fv]sf]
;Dklt ef]ln nufgL u/]kl5 kmfObf x'G5,
8'Ab}g eGg] lglZrt eof] eg] dfq Joj;foLn]
nufgL u5{g\ .
csf]{tkm{ b]zdf Joj;foLn] pBd u/]/
cfh{g u/]sf] ;Dklt unt u/]/ sdfof], g]tf
/ kf6L{sf] kSs} ;fy kfPsf] 5 eGg] h:tf
gsf/fTds ljrf/ / efio ;dfhdf l;h{gf
ul/Psf] 5 . unt sfd u/]/ cfh{g ug]{nfO{
/fHosf gLlt sfg'gn] ;'wf/ ug]{ xf] Pp6f
Joj;foLn] u/]sf] d]xgtnfO{ l/; ug]{ xf]Og .
pgLx¿nfO{ xf};nf lbg] xf] . d'Vo s'/f o;df
kl/jt{g ug{ cfjZos 5 .
ca /fHon] lzIff / cfly{s If]qdf
cfd"n kl/jt{g x'g] vfnsf gLlt sfo{qmd
Nofpg'k5{ . casf] ah]6 o:tf] cfpg'k¥of]
ls ;a} gful/sdf v';L 5fcf];\, xfdL wgL
aG5f}F eGg] cfzf gful/sb]lv
Joj;foL;Ddn] ah]6dfkm{t ug{ ;Sg] cj:yf
xf];\ . ca Tof] cfzf gful/snfO{ lbg] ls
glbg] Tof] cy{dGqLsf] xftdf 5 . pxfFn]
h:tf] gLlt lng'x'G5 p:t} p:t} k|efj xfdLdf
kg]{ x'g\ . casf] ah]6df cfufdL !) jif{;Dd
hlt klg eG;f/af6 ;fdfg pBf]uLx¿n]
NofpF5g\ ;a}df eG;f/ sd ul/lbg'k5{ . Tof]
b/ kfFr k|ltztdf emfl/lbg'k5{ . ;/sf/n]
h'g :t/df ;f]r]/ gLlt agfpF5, sfof{Gjogsf]
txdf cfpFbf Tof] ;f]r l7s pN6f] x'G5 .
/fHon] eG;f/df s/ a9fP/ dfq
/fh:j a9L ;ª\sng x'g] xf]Og . ;/sf/
cfkm}++n] $% k|ltzt /fh:j r'xfj6 eof]
elg/x]s} 5 . cy{dGqLn] Tof] b/nfO{ @) jf
#) k|ltztdf emfg{ ;s]sf] v08df csf]{
jif{ r'xfj6 b/ emg\ sd u5f}{F eGg] u/L
cy{dGqL nfUg' k5{ . /fh:j 5nL ug]{nfO{
sf/afxL u/]F eGg] ljifo uj{ ug]{ ljifo xf] /
< r'xfj6 Ps} sf/0fn] x'G5 eGg] 5}g\,
To:tf] vfnsf] efio agfpg' x'Fb}g .
clxn] v'nf ahf/df xfdL k|j]z ug{
cfkm"nfO{ ;Ifd agfpglt/ nfUg] a]nf xf] .
ljZjsf k|fo ;a} b]z v'nf ahf/df 6«]8
u5{g\ . lxhf]sf] lbgdf g]kfnaf6 rfdn
lgof{t gx'Fbf ef/tsf] pQ/ k|b]z,
laxf/nufotsf k|b]zdf ef]sd/Lsf] cj:yf
l;h{gf x'GYof] . cfh pt}af6 xfdL ;a}eGbf
w]/} wfg÷rfdn lgof{t u5f}{F . ef/taf6
rfdn cfPg eg] g]kfnLn] eft vfg gkfpg]
h:tf] cj:yf s;n] agfof] < of] lrGtf /
lrGtgsf] ljifo xf] . o;af6 xfdLn] d'lQm
kfpg] xf] eg] cy{dGqLn] rfxfg'dfq k5{ ;a}
l7s x'G5 .
sd{rf/LtGqn] laufg{ vf]h]sf]
g]kfnsf] pBf]unfO{ cy{dGqLn] cfFvf
lrlDnP/ sfd ug{ ;S5'k5{ eGg] dnfO{
nfU5 . ljutsf Ps cy{dGqL dx]z
cfrfo{n] pBf]un] cfoft ug]{ ;a} j:t'df
laqmLs/ %) k|ltzt 5'6 ul/lbPsf lyP .
To:t}, gofF ah]6df cfqmds …KnfgÚ lnP/
cy{dGqL cfpg'k5{ . sd{rf/Lsf] s'/fdf
dGqL axg' x'Fb}g, c? aflx/sf] kIfsf]
;dy{g dGqLn] ug]{ xf]Og, dGqLsf] ;f]rdf
sd{rf/LnfO{ sfd nufpg ;Sg'k¥of] . ca
pBf]usf nflu cfjZos sRrf kbfy{,
;xfos sRrf kbfy{ jf tof/L ;fdfg
agfpg] d]lzgnufotsf s'/f pBf]uL
Joj;foLn] dufpF5g\ eg] ## k|ltzt
eG;f/ nufpg] xf]Og >Ln+sfn] h:tf] kfFr
k|ltzt ug'{k5{ . >Ln+sfn] pTkfbgd'vL /
cf}Bf]lus ;fdu|Ldf kfFr k|ltzt s/
nufP/ /fHoleq pTkfbgd'vL jftfj/0f
lgdf{0f u/]sf] 5 . d]lzg cfoft ug]{ xf] eg]
eG;f/ g} nfUb}g . To:tf] vfnsf] sfo{qmd
casf] ah]6df cfpg'k¥of] . clxn] /fHo
cfkm}+ em'6f] af]Nb} a;]sf] 5 . cy{
dGqfnon] Eof6 -d"No clej[l4_ s/
nufpFbfv]l/ lghL If]qn] To;sf] 7"n} la/f]w
u/]sf xf}F . ;/sf/n] c? ;a} s/ x6fpF5f}F
d"No clej[l4 s/ g} k|d'v ;|f]t xf] eg]/
xfdL;Fu eg]sf] lyof] . Tof] d'Vo …;f];{Ú
sfof{Gjogdf NofpgnfO{ ;/sf/sf]
sd{rf/LtGq g} c;kmn eof] .
d'VotM ;/sf/n] e'QmfgL ug{ g;Sg',
ahf/df dfu sd x'g' / a}+sx¿df a9]sf]
t/ntf Joj:yfkg x'g g;s]sf] kIfdf
u[xsfo{ u/]/} Pp6f lglZrt of]hgf agfP/
cfufdL !) jif{;Dd Tof] of]hgf / gLlt
sfo{qmd h'g;'s} ;/sf/ jf cy{dGqL cfP
klg kl/jt{g x'Fb}g, 9'Ssn] sfd ug'{;\
hgtfnfO{ pTkfbgd'vL If]qdf nufpF,
pgLx¿nfO{ ;xof]u u/f}F, hgtfn] sdfpg'k5{
eg]/ ;/sf/n] eGg ;Sg'k5{ . lghL If]q /
;/sf/ b'a}n] ldn]/ sfd ug'{k5{ pBf]uLnfO{
e/f];f lbg'k5{ .
casf] ah]6n] s/sf] k|;ª\u h:t} s'g–
s'g If]qdf ;xhLs/0f ug'{k5{, h;n] lghL
If]q;Fu} b]zsf] cy{tGqdf ;'wf/ Nofpg
;sf];\ <
Ps÷b'O{ a'Fbfsf] s'/f xf]Og, ah]6
cfpFbf /fHosf] k|To]s cª\u, ;f/f g]kfnL
hgtf xfdL wgL x'g rfxfG5f}}F eGg] s'/fdf
ljZj:t ug'{k¥of] . rGb|flu/Lsf] kxf8df
Joj;foLn] nufgL u/]sf] 5 . ;/sf/n]
cg'dlt lbP/} nufgL u/]sf] xf] lg . ToxfF dfq
xf]Og cGo 7fpFsf kxf8df klg ljsf; ug{
lbg'k¥of] . ca xfO8«f]sf] If]q klg csf]{ #)
jif{df /fHonfO{ klg lbG5' cfkm" klg lnG5'
eg]/ nufgL ul//fv]sf 5g\ lg . lghL If]qn]
CORPORATE YATRA MAGAZINE | Jeth–ASAR | 2082 | 17
| WWW.CORPORATESAMACHAR.com
lxhf] d]l8sn sn]hsf] k"jf{wf/df nufgL
u¥of] cfh sn]hx¿n] w]/} sdfP, csf]{
k6s 6«:6df vf]Ng'k5{ eg]/ sfg'g agfpg
vf]lh/fv]sf] 5g\ . cfh xfO8«f]kfj/df
nufgL ug]{ ;a}nfO{ ef]ln kfgL b]zsf] xf]
6«:6df hfg'k5{ eGg] xf] eg] s] ug]{ < of]
vfn] clglZrttfsf] aLrdf sfd ug{
;lsFb}g . Pp6f o:tf] c6f]qm]; cfpg'k¥of]
h;sf] lehg :ki6 xf];\, l;4fGt ;w}+
lSno/ xf];\ .
pQ/ blIf0fsf] v'nf Jofkf/ gfsfnfO{
/fHon] l;n ug{ ;Sg'k¥of] eG;f/n] u/]sf]
sfdd} /fHo ljZj:t 5}g . cfkm\g}
sd{rf/Lk|lt ljZjf; 5}g . eG;f/d} /fh:j
cg';Gwfg ;fdfg Nofpg] Joj;foLdfly
eG;f/ clwsf/L q'6L b]vfpg] /fh:j
cg';Gwfg clg sf]xL cfkm\g} sd{rf/Ln]
uNtL u¥of] eg] p;nfO{ h]ndf /fVg ;Sg]
ls g;Sg] < sd{rf/Ln] hlt sfd u5{g\
;a}n] c;n lgotn] u5{g\, Joj;foLn] rflxF
vfnL rf]/L lgot /fV5 eGg] sfg'g ef]ln
aGg' ePg . xfdLn] klg gful/snfO{ ;:tf]
d"Nodf ;fdfg lbG5f}F eg]/ g} sfd u/]sf xf}F,
7Ug} dfq cfPsf x'g\ eGg] jftfj/0f lgdf{0f
ug'{ ePg .
xfdLn] ;+;f/el/af6 ;fdfg Nofpg] xf] .
Joj;foLn] eG;f/ 5nL u5{g\ eGg]n] r]s ug]{
kmf];{nfO{ alnof] agfP/ sfd ug'{k¥of] .
hxfFaf6 eG;f/ 5nL x'G5 ;/sf/n] ToxLFaf6
lgoGq0f ug'{k5{ . cy{dGqfnon] u}/ sfg'gL
Jofkf/ aGb ug]{ xf] . To;sf nflu
sd{rf/LtGqsf] ;xof]u lnP/ s8fOsf ;fy
sfd ug{ ;Sg'k¥of] . dGqfnon] /fh:j 5nL,
rf]/L ug]{nfO{ 2l08t u/]F eg]/ v';L x'g] ls
To:tf] 5nL lg?T;flxt ug{ ;kmn eof}F eg]/
tYofª\s lbg] < /fh:j r'xfj6 /f]s]/ sfd
ug]{ ;xh jftfj/0f lgdf{0f ug]{ xf] eg] b]z
ljsf; x'G5 .
jfl0fHo ljefusf] dxflgb]{zs b'O{
s/f]8 /fh:j hl/jfgfaf6 ;ª\sng u/]F eGbf
pxfFn] uj{ ug]{ ls xfdLn] pxfFsf] cIfdtf
dfGg] < hl/jfgf ug'{ eg]sf] t ahf/df
eG;f/n] /fh:j 5nLsf ;fdfg dgk/L
5f]8]sf] 5, pkef]Qmfn] u'0f:t/Lo ;fdfg
kfpg ;s]sf 5}gg\ / ahf/df Joj;fo ug{
;Sg] cj:yf 5}g eGg] s'/f bzf{pg] xf]Og / <
sd{rf/Ln] t hl/jfgf p7fpg} ;lsPg jf
;fx|} Go"g dfqfdf /fh:j p7\of] hl/jfgfaf6,
b]zel/sf] ahf/sf] cj:yf /fd|f] 5 eGg
;Sg] :yfgdf k'¥ofpg pxfFnfO{ lhDd]jf/L
lbOPsf] xf]Og < o:t}, pBf]udGqLn] b]zdf
olt pBf]u wGbf ;~rfng u/fP, pTkfbg
j[l4 eof] eGg] ls b]zdf ePsf pBf]u klg
aGb ePsf] jf j:t' cfoft a9]sf]df uj{ ug]{
t <
s[lif pTkfbg j[l4 ug{ g;Sg] s[lif
dGqLnfO{ xfdLn] ;Ddfg ug]{ ls ;Ifd
JolQmnfO{ Tof] :yfg ;'Dkg] < cy{tGqsf]
;'wf/df g]t[Tjn] g} 7"nf] e"ldsf lgjf{x u5{ .
o:tf ljifonfO{ olb gofF ah]6n] ;d]6\of] eg]
dfq cy{tGq / ahf/df ;'wf/ cfpg ;S5 .
lghL If]qn] ePsf sfg'g k|efjsf/L /
nufgLd}qL ePg eg]/} ;/sf/n] kfFr j6f
cWofb]z Nofof] . rf/ j6f k|df0fLs/0f g}
eO;s]sf 5g\ . To;nfO{ lnP/ lghL If]q
pT;flxt 5f}F elg/xFbf tkfO{+n] s;/L
ljZn]if0f ug' {ePsf] 5 <
cWofb]z NofP/ ;/sf/n] ;'wf/sf]
sfdnfO{ ;'¿jft u¥of] eGg] s'/fdf xfdL
pT;flxt ePsf xf}F . ljb]zL nufgLsf
ljifonfO{ lnP/ xfdLsxfF lgoGq0fd'vL
sfg'g lyof] . cWofb]zdfkm{t s]xL ;xh
agfpFb} n}hfg] k|of; ePsf] 5 . ljb]zL
nufgLstf{sf nflu PlSh6 kf]ln;L g}
gePkl5 nufgL ug{ xfdLsxfF sf] cfpF5 <
ljutdf sfg'gdf y'k|} ;d:ofx¿ lyof] .
lgoGq0fd'vL sfg'gnfO{ ;xh agfpFb} hfg]
xf] . ;/sf/n] eG;f/ P]gdf hl/jfgfnfO{
%)) k|ltzt;Dd k'¥ofpg] t/, sfof{Gjogdf
lkmtnf] ug]{ k|j[lQ TofUg'k5{ .
sd{rf/Ln] u/]sf] ;a} sfd l7s
Joj;foLn] u/]sf] hlt ;a} unt lgotn]
u/]sf] eGg] efionfO{ s;n] slxn] x6fpg] xf]
< rf]/Lsf] lgot /fVg] Joj;foLn] eG;f/sf
sd{rf/LnfO{ cfkm\gf]df NofpFb}gg\, afF8f}+
eGb}gg\ < TolQs}df /fh:j r'xfj6 /f]lsG5
< emg\ unt ug]{sf] ;ª\Vofdf j[l4 x'Fb}g <
unt sfd ug]{ ;w}+ unt g} x'g\ sfg'g
;a}nfO{ a/fa/ nfUg'k5{ .
/fHon] !# k|ltzt nufpFb} cfPsf]
Eof6sf] b/nfO{ !) k|ltztdf emfg'{k5{ . ls
t ;/sf/n] hgtfnfO{ wgL agfpg'k¥of] gq
eg] hgtfn] s/ ltg{ ;Sg] u/L nufpg'k¥of] .
/;/sf/n] casf] ah]6df s/nfO{ ljz]if
Wofg lbg'k5{ . cGtMz'Ns nufpg} x'Fb}g .
eO/x]sf] d"No clej[l4 s/nfO{ !)
k|ltztdf emf/]/ k"0f{ sfof{Gjog ug'{k5{ .
d'Vo s'/f ;/sf/sf] Pp6f cª\un] u/]sf]
lg0fo{nfO{ csf]{ cª\un] dfGg'k5{ .
bO{ ltxfOsf] ;/sf/ ag]kl5 psfnf]
nfu]sf] z]o/ ahf/n] kl5Nnf] ;do cf]/fnf]
ofqfnfO{ lg/Gt/tf lbPsf] 5 . ahf/,
cy{tGqsf] lzlyntf / clws t/ntf h:tf
ljifon] k|efj kf/]sf] cfFsng aflx/
eO/x]sf 5g\ . tkfO{+x¿n] o;nfO{ s;/L
x]g' {ePsf] 5 <
z]o/ ahf/ eGg] s'/f ;+;f/e/ g} cgf}7f]
nodf rNg] ahf/ /x]5 . o;df Pp6} ;fgf]
l/kf]6{n] klg sDkgLnfO{ p7fpg / 8'afpg
kof{Kt x'G5 . Pp6f l8kl;s Pkn] cd]l/sL
7"nf sDkgLsf] dfs]{6 s;/L If0fe/d} Wj:t
agfOlbof] eGg] kl5Nnf] pbfx/0f a'em\gnfO{
sfkmL 5 .
s'g} klg sDkgLn] ug]{ sfd / p;n]
z]o/wgLnfO{ lbnfpg] e/f];f g} ahf/sf]
nflu ;a}EfGbf 7"nf] / dxQ\jk"0f{ s'/f /x]5 .
sltko cj:yf g]kfnL ahf/df gfkmf g}
gePsf] sDkgLsf] z]o/ lk|ldoddf a]Rg lbP/
lgodgsf/L lgsfon] sdhf]/L u/]sf] xf] . of]
z]o/ ahf/, 3/hUuf vl/b laqmLdf h'g
ljs[lt ePsf] 5, Tof] ;a}sf] e/kfO{ cGttM
cy{tGqn] g} ;'wf/ ug'{k5{ . Tof] eg]sf] xfdL
hgtfn] sfxLF g st}af6 To;sf] c;/
ef]Ug'k5{ .
s'g} Ps JolQmn] Ps ¿k}ofF dfq} 3';
vfPsf] 5 eg] klg To;n] ahf/sf] d"NonfO{
Ps ¿k}ofFn] g} a9fpF5 cy{tGq eg]sf] of]
xf] . o;sf] dd{nfO{ ;a}n] a'em]/ z]o/
dfs]{6sf] cf]/fnf] ofqfnfO{ ;]jf]g nufotsf
;/f]sf/jfnfn] ;'IDf cWoog u/L bL3{sfnLg
;dfwfgsf] af6f]df cufl8 a9fpg'k5{ . z]o/
ahf/nfO{ /fhgLlts k|efj kg{ lbg] xf]Og
cGt/f{li6«o lj1x¿ NofP/ cWoog / ax;
u/L ahf/nfO{ alnof] agfpglt/ nfUg'k5{ .
18 | CORPORATE YATRA MAGAZINE | Jeth–ASAR | 2082
WWW.CORPORATESAMACHAR.com |
CORPORATE YATRA MAGAZINE | Jeth–ASAR | 2082 | 19
| WWW.CORPORATESAMACHAR.com
c6f] If]qdf nufgL ug] {x¿nfO{
;/sf/n] lg?T;flxt u/L 8/ k}bf u/fof]
x]dGt cu|jfn
k|d'v sfo{sf/L clws[t -;LO{cf]_, ;LhL df]6;{sf
g]kfn /fi6« a}+sn] rfn" cfly{s jif{sf] df}lb|s gLltsf] cw{jflif{s ;dLIffdfkm{t ljB'tLo ;jf/L ;fwgsf] shf{df
s8fO{ ubf{ Joj;foLx¿ xtf]T;flxt ePsf 5g\ . O{eL uf8Ldf c+s'z nufpg] gLlt NofOPsf] eGb}, Joj;foL /
pkef]Qmfx¿ c;Gt'i6 alg/xFbf ;LhL df]6;{sf ;LO{cf] x]dGt cu|jfn;Fu df}lb|s gLltdf ePsf] s8fO, To;n] c6f]
ahf/df kfg]{ k|efj Pjd\ cfufdL jif{sf] ah]6 lgdf{0fsf] ;Gbe{df /x]/ xfdLn] s'/fsfgL u/]sf 5f}F . skf]{/]6
;dfrf/sf nflu ;dLIff ahufFO{n] u/]sf] s'/fsfgLsf] ;Dkflbt c+z M
df}lb|s gLltsf] cw{jflif{s ;dLIffn]
ljB'tLo ;jf/L vl/bdf a} +sx¿n] *)
k|ltzt C0f nufgL ug{ kfpg] Joj:yfnfO{
;fF3'/f] kfb} { ^) k|ltzt dfq shf{ k|jfx ug{
;Sg] Joj:yf u/]sf] 5 . o;n] O{eL c6f]
If]qdf s:tf] k|efj kfnf{ <
/fi6« a}+sn] cw{jflif{s ;dLIffdfkm{t
ljB'tLo ;jf/L;fwg vl/bstf{n] yk @)
k|ltzt /sd h'6fpg' kg]{u/L h'g ^) k|ltzt
dfq shf{ k|jfx ug]{ gLlt lnPsf] 5, o;n]
tLgj6f s'/fdf k|efj kfg]{ b]lvPsf] 5 .
clxn] dGbLsf] ;do 5, ahf/df nufgL
/ sf/f]af/ b'a} v'lDrPsf] cj:yf 5 . To;df
klg ljb]lzg nfu]sf o'jfn] O{eL ;jf/L 8fpg
k]d]G6df lnP/ sf7df8f}+ pkTosfleq /
aflx/sf zx/df ;~rfng u/L cfocfh{g
ub}{ cfPsf lyP . crfgs cfPsf] /fi6«
a}+ssf] gLltn] To;nfO{ aGb ug]{jfnf 5 .
o'jfn] ljb]z hfg vr{ ug]{ eg]/ h'g kfFr,
;ft nfv ¿k}ofF 5'6\ofPsf x'Gy] Tof] /sd
8fpg k]d]G6 u/L Pp6f O{eL Eofg lsg]/ st}
20 | CORPORATE YATRA MAGAZINE | Jeth–ASAR | 2082
WWW.CORPORATESAMACHAR.com |
g st}sf] ?6df xfn]/ b}lgs kfFr–;ft xhf/
¿k}ofF cfocfh{g ul//x]sf lyP . To;}af6
a}+snfO{ klg ltg]{ / arfP/ hLljsf
rnfO/fv]sf lyP . of] gLltn] b]zdf o'jfn]
:j/f]huf/ aGg kfPsf] cj;/nfO{ Tof] Ps
rf]6Lsf] nflu aGb x'g] b]lvG5 .
ljz]ifu/L u|fdL0f o'jfx¿;Fu !%–@)
nfv 8fpg k]d]G6 u/]/ ;jf/L lsGg] Ifdtf
5}g . a}+ssf] gLltn] o'jfsf] :j/f]huf/
aGg] 6«]G8nfO{ a|]s u/]sf] 5 . csf]{,
a}+sx¿n] ljB'tLo ;jf/L;fwg vl/bsf
nflu *) k|ltzt;Dd C0f nufgL ug{
kfpg] Joj:yf x6fP/ ;/sf/n] ^)
k|ltztdf v'DRofOFlbbf l8h]n, k]6«f]naf6
rNg] uf8Lx¿sf nflu eg] ;Ldf
tf]lsPg . o;n] gsf/fTds ?df s];/L
k|efj kfb}{ 5 eg] l8h]n uf8Lx¿sf k|lt
cglnld6]8 ¿kdf ;/sf/ pbf/ ag]sf]
h:tf] b]lvPsf] 5 . ;/sf/n] gLltdfkm{t
oftfoft Joj;foL / Kkf;]Gh/nfO{ ;d]t
l8h]n uf8Lx¿sf] k|j4{g u/ elGbof] .
;fj{hlgs oftfofts} s'/f ug]{ xf] eg]
klg l8h]naf6 rNg] uf8Lx¿n] kfFrb]lv ^
xhf/ ¿k}ofFsf] l8h]n vkt u5{g\ . O{eL
uf8Ln] Tof] k};f art ug'{sf ;fy} jftfj/0f
/ Kof;]Gh/sf] ;'/Iffdf ;d]t k|efjsf/L
e"ldsf v]n]sf] 5 . g]kfnL ;8sdf kfFr
xhf/sf] ;ª\Vofdf u'8\g] Eofgn] b}lgs
emG8} tLg s/f]8sf] t l8hn dfq} arfPsf
5g\ . jftfj/0f k|b"if0fsf] dfqf t'nfgfTds
¿kdf 36fPsf] 5 . Tof] kIf gLlt
lgdf{tfx¿n] lsg b]Vg ;ls/fv]sf 5}gg\ jf
cGb]vf ub}{ 5g\ < ;/sf/n] vfnL l8h]n
k]6«f]n cfoft ubf{ ;ª\sng x'g] /fh:jnfO{
dfq x]/]sf] 5 .
kl5Nnf] rf/ jif{df xl/tu[x Uof;
pT;h{g 36fpg] gLlt lnPsf] ;/sf/n]
df}lb|s gLltsf] ;dLIffdf ljB'tLo ;jf/Lk|lt
ug{ vf]h]sf] s8fOn] s] ;ª\s]t u5{ <
;/sf/ gLlt tyf sfo{qmds} pN6f]
lbzfdf lxF8\g vf]h]sf] b]lvof] . ;/sf/n]
gLlt tyf sfo{qmddf xl/t pmhf{nfO{
k|f]T;fxg ug]{ xl/tu[x Uof; pT;h{gnfO{
;Sbf] 36fpg] pNn]v u/]sf] lyof] .
cy{dGqLn] ah]6df klg ljB'tLo ;jf/LnfO{
k|f]T;fxg ug]{ eGg'ePsf] xf] . t/, ;s'{n/
cfpFbf JolQmut tyf ;fj{hlgs k|of]hgsf
ljB'tLo ;jf/L;fwg vl/b ug{ a}+sx¿af6
^) k|ltzt dfq shf{ k|jfx x'g x'g] afFsL
$) k|ltzt /sd u|fxs :jod\n] 8fpgk]d]G6
ug{'kg]{ eg]/ cfPsf] 5 . Gfj]{kl5 g]kfn
O{eLdf nlrnf] gLlt / bf];|f] 7"nf] k|of]ustf{
eg]/ h'g ;sf/fTds Od]h ag]sf] lyof]
To;df k|efj kg]{ b]lvG5 . xfdLn] g]kfnleq}
pTkflbt pmhf{sf] O{eL If]qn] gofF ahf/
vf]h]sf] lyof] clxn]sf] ;s'{n/n] Tof] klg
lj:tf/} x/fpFb} hfg] eof] eGg] nfU5 .
b]zdf cfly{s ultljlw ;':t 5g\ .
a} +sx¿df y'lk|Psf] lgIf]k ahf/;Dd k'u]sf]
5}g . kl5Nnf] ;do c6f] ahf/ lj:tf/}
rnfodfg eO/x]sf] h:tf] b]lvFbf /fi6« a} +sn]
ljB'tLo ;jf/L nlIft sl;nf] ;s'{n];g
hf/L u¥of] . ;s' {n];g kl5sf] c6f]
ahf/nfO{ s;/L lgofNg'ePsf] 5 <
c6f] ahf/df t/ntf lyof] . a}+sx¿n]
/fd|} nufgL ul//x]sf] a]nf /fi6« a}+sn]
ljB'tLo ;jf/L ;fwgsf] C0f d"No
cg'kftsf] ;LdfnfO{ ^) k|ltztdf emfg'{
h?/L lyPg . clxn]sf] cfly{s cj:yfnfO{
lgofNbf cGo If]qdf Jofkf/ ;':t 5, u|f]y
b]lvFb}gg\ . O{eL c6f] ahf/df /fd|f] u|f]y
eO/x]sf] lyof] . cfoftstf{n] Psk|sf/n]
/f]huf/L l;h{gf ub}{ lyP, rflh{ª :6]zg,
;le{; lbg] b]lv b]ze/Ldf l/6]n/x¿n] klg
/f]huf/Lsf cj;/ l;h{gf ul//fv]sf lyP .
O{eL ;jf/Ldf o'jfn] pT;fx a9]sf] dfq xf]Og
:j/f]huf/Lsf] cj;/ kfPsf lyP . xfnsf]
;s'{n/n] Tof] ;a} s'/fnfO{ xtf]T;flxt u/]sf]
5 . g]kfndf O{eL ;jf/Lsf] h'g Odlh{ª
lahg]z :yflkt ePsf] lyof], Joj;foLb]lv
;a}nfO{ gLltn] …l8:s/]hÚ u/]sf] 5 .
tkfO{+n] O{eL ;jf/L cfoft /
Jofkf/nfO{ ;/sf/n] …l8:s/]hÚ u¥of]
eGg'eof] . O{eL ;jf/L ;fwg cfoftdf
pNn]Vo j[l4 ePsf] tYofª\sn] b]vfpF5 .
Odlh{ª O{eL c6f] ;]S6/nfO{ gLlt sfo{qmds}
lj?4df uP/ lsg s8fO{ ub} { 5 ;/sf/ <
;/sf/n] O{eL ;jf/L c6f] If]qdf s8fO
ug{ vf]Hg'df d'Vo tLg sf/0f x'g ;S5g\ .
klxnf], sf]le8kl5 k]6«f]n uf8Lsf] ofoft
36]5 . To;sf] …UofkÚ O{eL ;jf/Ln]
clncln k"/f u/]sf] 5 . clxn] ;/sf/sf]
k]6«f]n uf8Lsf] ofoft 36]kl5 sd /fh:j
;ª\sngnfO{ sf/0f b]vfO/fv]sf] 5 . Tof]
/fh:j lu/fj6nfO{ sd ug]{ cGo
cj;/x¿df eg] ;/sf/n] Wofg g} lbPsf]
b]lvFb}g .
h:tf]M O{eL ;jf/L rflh{ª /]6 g]kfndf
ljZjd} ;:tf] b/ ^ ¿k}ofF k/ o'lg6 /flvPsf]
5 . ef/tdf @) ¿k}ofF cfO{;L k/ o'lg6
rflh{ª z"Ns tf]lsPsf] 5 eg] rfOgfdf @)
;]G6 o'P; 5 . O{eL ;jf/L rflh{ª /]6 olt
;:tf] /fVg' eGbf a9fP/ !%–@) ¿k}ofF k/
o'lg6 /fVg] xf] eg] klg k]6«f]n / l8h]nsf]
cg'kftdf ;:tf] x'G5 . ;/sf/n] ToxfFaf6
klg /fh:j p7fpg ;S5 . bf];|f], clxn]
cy{dGqfnon] sd{rf/L s6f}tL ug'{k¥of]
elg/xFbf ;/sf/n] vr{ klg s6f}tL ug'{k5{ /
hgtfnfO{ dfq s/sf] ef/ yKg kfpFb}g .
t];|f]df, O{eL ;jf/L rflh{ª :6]zgx¿n]
sfa{g Jofkf/sf] 7"nf] /]leGo' kf]6]lG;on
l;h{gf u/]sf] 5 . ;/sf/n] sfa{g
Jofkf/sf] kIfdf x]/]s} 5}g . To;n] klg
/fh:jnfO{ 6]jf lbg;SYof] xf]nf . gLlt
lgdf{tfn] /fd|/L cWoog u/]/, gLltsf]
bL3{sfnLg c;/ / k|efj d"Nofª\sg u/]/
eGbf klg s;}sf] …nlaªÚdf kf] ckem{6
;s'{n]zg hf/L u/]sf] xf] ls eGg] cfzª\sf
5 . lsgeg] ;/sf/sf] o:tf] gLltn] c6f]
If]qdf nufgL ug]{x¿nfO{ lg?T;flxt dfq}
u/]sf] xf]Og ls 8/ g} k}bf u/fPsf] 5 .
clxn] xfdL / xfdLh:tf cGo
cfoftstf{x¿sf] slt uf8L kfOknfOgdf
5g\ . slt l8n/sf]df 5, tL uf8Lx¿sf]
laqmLdf Ps ;do;Dd t ca a|]s nfUof]
lg . ls t ;/sf/n] klxn] g} xfdL tLg jf ^
dlxgfdf o:tf] gLlt NofpFb} 5f}F x} eg]/ klxn]
g} hfgsf/L lbg'kYof]{ . of] t Joj;foLsf]
nufgL gi6 ug]{ vfnsf] gLlt cfof] .
;LhL df]6{;n] xfn ljleGg a|fG8sf 7"nf
;fgf O{eL uf8L laqmL ub} { cfPsf] 5 .
ahf/sf] cj:yf s:tf] 5 <
clxn];Dd ahf/sf] cj:yf
pT;fxhgs g} 5 . ca x/]s jif{ s/ j[l4
eO/x]sf] 5, of] jif{ klg s/ j[l4 x'G5 xf]nf .
cGt/f{li6«o ahf/df O{eLsf] Aof6«Lsf] d"No
3l6/fv]sf] 5 . otfsf] s/ j[l4nfO{ ptfsf]
36\bf] Aof6«Lsf] d"Non] Jofn]G; ug{
vflh/fv]sf] lyof] . t/, u|fxsnfO{ ;jf/L
lsGg g} shf{sf] ;Ldf nufOFbf t ;/sf/n]
O{eLnfO{ g]kfndf lg?T;flxt ug{ vf]h]sf]
b]lvof] .
O{eLs} c6f] ahf/df klg kl5Nnf] ;do
k|lt:kwf{ b]lvPsf] 5 . ofoftstf{aLrdf
;jf/Lsf] d"Nodf /f]rs k|lt:kwf{ eO/xFbf
o:fn] O{eL ahf/df s:tf] k|efj kfnf{ <
O{eL c6f] If]qdf k|lt:kwf{ a9]/
pkef]QmfnfO{ g} kmfObf eO/x]sf] 5 .
cfoftstf{aLrdf k|fO; jf/ eO/x]sf] 5
To;sf] kmfObf sGh'd/n] g} lng] xf] .
sGh'd/n] !% j6f eGbf a9L O{eLsf] a|fG8
5fGg kfpg', lkmr/, /]Ghnufotsf s'/f
cfkm\gf] cfjZostfsf cfwf/df ;xh}
kfO/xg'ePsf] 5 . u|fxsju{n] a|fG8 5fGbf
l/nfojn 5 ls 5}g, s:6d/ lso/ ;]jf
lbG5 ls lbFb}g sDkgLn], rflh{ª :6];gsf
s'/fnufotdf Wofg lbg'k5{ . xfdLaLrsf]
CORPORATE YATRA MAGAZINE | Jeth–ASAR | 2082 | 21
| WWW.CORPORATESAMACHAR.com
k|lt:kwf{ sGh'ds} nflu xf], o;nfO{
;sf/fTds ¿kdf lng'k5{ ;a}n] .
;LhL df]6;{n] dfOqmf]a; ldlga; klg
laqmL ljt/0f ub} { cfPsf] 5, o;sf] ahf/
dfu s:tf] 5 < eljiodf 7"nf uf8L
leq\ofpg] s'g} of]hgf 5g\ <
dfOqmf]a; ldlga;;Fu} xfdLn] rfF8} g}
g]kfndf ;fj{hlgs oftfofttkm{ km:6{ @^
l;6/ O{eL a; n~r ub}{5f}F . xfd|f] d'Vo p2]Zo
g} df; 6«fGkf]6{df lyof] . g]kfnsf] ef}uf]lns
cj:yf hl6n 5 . ;8s, xfOj]x¿sf]
cj:yf ;fF3'/f] / w]/} 3'dfp/f 5g\ . ;ft–cf7
ld6/ nfdf] a;x¿ xfd|f] ;8ssf] cj:yfnfO{
x]bf{ Tolt w]/} l/nfojn b]lvFb}g . 5f]6f] uf8Ln]
g} klAnsdf df; 6«flGh6sf] p2]ZonfO{ k"lt{
ub}{ cfPsf] 5 . To;}nfO{ xfdLn] kmf]s; u/]/
cufl8 al9/fv]sf 5f}F . oxL s'/fnfO{
dWogh/ ub}{ ;LhLn] b]ze/ ;a}eGbf w]/} @%)
:yfgdf rflh{ª :6];g lgdf{0f u/]sf] 5 .
o:t}, b]ze/ @@ :yfgdf ;le{; ;]G6/
vf]Nof} . of] ;a} ;fj{hlgs oftfoftsf]
If]qnfO{ O{eLdf n}hfg] lehg lnP/ xfdL
cufl8 a9]sf xf}F . ;/sf/n] To;df gLltut
¿kdf ;x'lnot / ;'ljwf lbP g]kfnsf]
;fj{hlgs oftfoftsf] If]q eljiodf k"0f{
ljB'tLodf kl/jt{g ug{ ;lsg] ;Defjgf 5 .
dfOqmf] a;sf] xsdf ljB'tLs/0fsf]
;Dej xf]nf t/, nfdf b"/Lsf / 7"nf
a;x¿ On]lS6«sdf kl/jlt{g ug{ s;/L
;Dej x'G5 <
Aof6«Lsf] d"No lnlgo/ ¿kdf a9\5 .
kfFRf ld6/sf] Eofgdf %) lsnf]jf6\ cfj/sf]
Aof6«L rflxG5, To;sf] d"No Ps k|sf/sf]
x'G5 . o:t} gf} ld6/sf] a;nfO{ !))
lsnf]jf6 cfj/ eGbf sdsf] Aof6«Ln] x'Fb}g
To;sf] d"No bf]Aa/ x'G5 . To;}n] ubf{ 7"nf]
nfdf] O{eL a;x¿ l8h]nsf] uf8Lx¿ eGbf
cln dxª\uf] 5 . t/, casf] Aof6«Lsf] d"No
tuftf/ 3l6/fv]sf] 5 . 7"nf O{eL a;x¿ /
6«sx¿ klg l8h]nsf] uf8L;Fu k|lt:kwf{ ug{
;Sg] n]andf rfF8} g} cfpF5g\ .
csf]{, Aof6«L 6]Sgf]nf]lh o:tf] ljsf;
eO;s]sf] 5 x/]s lbg rNg] x]eL e]OsnnfO{
klg ;ft jif{sf] jf/]G6L lbO/fv]sf 5f}F . x/]s
jif{ Aof6«L 6]Sgf]nf]lhdf ePsf] k|ultn]
nfOkm6fOd l6Sg] Aof6«L cfpFb}g eGg
;lsFb}g . dfs]{6 gofF 6]Sgf]nf]hL;Fu} lxF8\5,
;/sf/sf] gLltn] To;nfO{ /f]Sg vf]h] klg
O{eLnfO{ rfFxL ufx|} k5{ .
c6f] df]jfOnsf] If]qdf g]kfndf
eO/x]sf] ljsf;;Fu} Pp6f a|fG8n] g]kfnd}
uf8L pTkfbg k|lqmof ;'¿ u/]sf] lyof] .
;LhLn] P;]Dan Knfgaf/] cflwsfl/s
wf/0ff agfPsf] 5 <
Dofg'km\ofSrl/ªsf] If]qdf ;LhL
g]kfns} 7"nf] Jofkfl/s ;d"x xf] . xfdLn]
df]6/;fOsnsf] P;Dan lx/f]af6 8]9
jif{cufl8 g} ;~Rffng u¥of}F . O{eLsf]
;fwgdf nufOPsf] a9\bf] eG;f/ b/nfO{ x]bf{
xfdL rfF8} g} O{eLsf] s]xL d'Vo k|f]8S6x¿
oxLF P;]Dan u5f}{F / b]zdf /f]huf/L l;h{gf
u/fpF5f}F, Tof] xfd|f] lSno/ gLlt xf] . a9\bf]
eG;f/ b/nfO{ x]bf{ P;]Danlt/ hfg' g} pko'Qm
x'g] b]lvPsf] 5 .
O{eL ;jf/Ltkm{ ;LhLsf] efjL of]hgfdf
rflh{ª :6];g lj:tf/ ug] { qmdn] lg/Gt/tf
kfpF5 ls kfpFb}g <
oftfoftsf] If]qnfO{ ljB'tLos/0f ug]{
xfdL cfkm\gf] lehgdf b[9 5f}F . rflh{ª
:6];gnfO{ a9fP/ xfdLn] tLg rf/
dlxgfleq} b]ze/ $)) :yfgdf
k'¥ofpFb}5f}F . o:t}, ;le{; ;]G6/nfO{ $)
:yfgdf lj:tf/ ub}{5f}F . d'Vo xfO–j]x¿df
Pp6f xfd|f] ;le{; ;]G6/ aG5 . gofF
k|ljlwsf] ljB'tLo ;jf/L;fwgx¿ cem
;xh ¿kdf pknAw u/fpFb} hfg] xf] .
g]kfnsf] a9\bf] s/ j[l4sf] gLltnfO{
dWogh/ ub}{ xfdL rfF8} g} uf8L P;]Danlt/
hfFb}5f}F . xfdLn] ;]Ud]6sf] cfwf/df ;fgf
7"nf uf8Lsf] a|fG8 ljsf; u/]sf 5f}F . ca
l5§} ;fdfg 9'jfgL ug]{ nlhl:6sn
e]Osndf klg rfF8} k|j]z ub}{5f}F . rfn'
cfjdf xfdLn] $%) sf] ;ª\Vofdf /
;fj{hlgs oftfofttkm{ $ xhf/sf]
;ª\Vofdf Eofgx¿ a]Rg] nIo /fv]sf 5f}F .
b'O{kfª\u|] ;jf/Lsf] xsdf cl3Nnf jif{x¿df
eGbf ahf/ /fd|f] ePsf] 5 . of] jif{ ! nfv
*) xhf/sf] xf/fxf/Ldf b'O{kfª\u|] ;jf/L
laqmL ug]{ cg'dfg 5 . xfdLn] ;]Ud]G6sf]
cwf/df a|fG8 ljsf; u/]sf xf}F . st} /fd|f]
lskmfotL, kx'Frof]Uo alnof] a|fG8 s]xL c?
b]Vof}F eg] g]kfndf xfdLn] To;nfO{ yKg
;S5f}F . lsgeg] g]kfnL sGh'd;{ gofF
k|ljlw / gofF lrhdf nufgL ug{
8/fpFb}gg\ . Unf]andf O{eL If]qdf cfPsf]
n]6]:6 lrh xfdL oxfF leq\ofpg] qmdnfO{
xfdL hf/L /fV5f}F . pkef]Qmfdf l8df08
alnof] b]lvPsf] 5 .
O{eL ahf/sf] nflu cfufdL ah]6 s:tf]
x'g'kb{5 < lghL If]qn] s:tf] ck]Iff /fv]sf]
5 <
;/sf/;Fu xfd|f] ck]Iff eg]sf] gLltdf
l:y/tf x'g'k¥of] . Ps jif{ l8h]nnfO{ csf]{
jif{ O{eLnfO{ k|efj kg]{ u/L agfOPsf cl:y/
gLltn] bL3{sfnLg ¿kd} c;/ kg]{ b]lvof] .
;/sf/n] Psbd} :ki6 / bL3{sfnLg
lehg;lxtsf] gLlt Nofpg'¥of] . To;kl5
dfq lghL If]qn] cfkm\gf] sfo{ ug{ ;S5 .
casf] kfFr jif{ b]znfO{ stf n}hfg] xf],
dWod / nª 6«d Sofl/6L rflxof] .
clxn]sf] h:tf] eb|uf]nsf] cj:yfdf gLlt
To;}u/L agfpg] xf] eg] b]zdf Jofkf/
Joj;fo km:6fpg ;Sb}g . ;/sf/n] ah]6
agfpFbf gLlt sfo{qmddf a9\bf] SnfOd]6
r]~hn] kf/]sf] c;/nfO{ e"Ng' ePg . xfd|f]
cy{tGq ko{6gdf cfwfl/t 5 . eljiodf
g]kfndf cfPsf ko{6snfO{ lxpF x]g{ ;Sg]
jftfj/0f agfO/fVg'k5{ . ah]6 lgdf{0f ubf{
xfdLn] Pp6f SnfOd]6sf] b[li6sf]0f / csf]{
/f]huf/L l;h{gf ug]{ If]qnfO{ k|fyldstfdf
/fVg} k5{ .
22 | CORPORATE YATRA MAGAZINE | Jeth–ASAR | 2082
WWW.CORPORATESAMACHAR.com |
CORPORATE YATRA MAGAZINE | Jeth–ASAR | 2082 | 23
{
{
| WWW.CORPORATESAMACHAR.com
xfdLn] kf“r ;o ¿k}of“;Ddsf]
sf/f]af/nfO{ z'Ns nufPsf 5}gf} +
lgn]z dfg l;+x k|wfg
k|d'v sfo{sf/L clws[t -;LO{cf]_, Pg;LPrPn
g]kfn lSnol/ª xfp; -Pg;LPrPn_ /fli6«o :t/sf] e'QmfgL k|0ffnLx¿ :yfkgf tyf ;~rfng ug] { / ljQLo
;+:yfx¿df x'g] e'QmfgL k|0ffnLnfO{ ;xhLs/0f ug] { sfd u5{ . g]kfndf ljQLo sf/f]af/sf] lSnol/ª xfp;sf] sfo{ ug]
klAns lnld6]8 sDkgL xf] . @)^% d+l;/ @# df s]Gb|Lo a} +ssf] cu'jfO{df :yfkgf ePsf] of] ;+:yfn] clxn] ljleGg !#
eGbf …k|8S6Úx¿af6 ;]jf lj:tf/ ub} { cfPsf] 5 . Pg;LPrPnn] a} +s tyf ljQLo ;+:yfx¿ -aLPkmcfO{x¿_ sf] bIftf /
pTkfbgzLntf a9fpg] ;fy} u|fxsnfO{ gjLgtd ljQLo ;dfwfgx¿ k|bfg ug{ k|ljlwd}qL ;]jfx¿ cTofjZos 7fGb5 .
o:tf ;]jfx¿ k|bfg u/L aLPkmcfO{x¿n] ef/L k"jf{wf/df nufgL gu/L g} k|ljlwd"ns e'QmfgL ;]jf lng ;Sg] jftfj/0f
Pg;LPrPnn] tof/ kfb} { cfPsf] 5 . cfufdL lbgdf Pg;LPrPnsf] e"ldsf, /0fgLlt / of]hgfsf ;Gbe{df Pg;LPrPnsf
;LO{cf] lgn]z dfg l;+x k|wfg;Fu skf]{/]6 ;dfrf/sf nflu ul/Psf] s'/fsfgLsf] ;f/M
!^ jif{ cufl8b]lv ;'¿ ePsf] g]kfn
lSnol/ª xfp;n] s]–s:tf] sfd ub}
cfO/x]sf] 5 <
o;sf] :yfkgf g]kfn /fi6« a}+ssf]
e'QmfgL k|0ffnL;Fu ;DalGwt hlt klg
gLltx¿ 5g\ To;sf] sfof{Gjog u/fpg, Pp6f
Ph]G;Lsf] ¿kdf ePsf] xf] . o;sf] agfj6 g}
klAns, k|fOe]6 kf6{g/l;k -kLkLkL_
df]8ndf g]kfn /fi6« a}+s, k|fOe]6 / ;/sf/L
;a} a}+s tyf ljQLo ;+:yfx¿sf] nufgLdf
:yfkgf ul/Psf] xf] . ;'¿jftL r/0fdf r]s
lSnol/ªnfO{ l8lh6n dfWodaf6 lSnol/ª
ug]{ eg]/ ;'¿ ePsf] ofqf cGt/ a}+s k]d]G6
l;:6d, sg]S6 cfO{kLP;, l/6]n k]d]G6 l:jr,
g]zgn k]d]G6 l:jr, /fli6«o k]d]G6 OG6/km];,
skf]{/]6–k], sg]S6 cfl6{hLP;, g]kfn–k]
So'cf/ nufotsf ljleGg gf} j6f
/fli6«o:t/sf] e'QmfgL k|0ffnL ;~rfng ub}{
cfPsf 5f}F .
l8lh6n ¿kdf e'QmfgL ug]{ k|j[lQ tLj|
24 | CORPORATE YATRA MAGAZINE | Jeth–ASAR | 2082
WWW.CORPORATESAMACHAR.com |
¿kdf a9\b} uO/x]sf] cj:yfdf oL
l;:6dx¿df s:tf k|sf/sf r'gf}tL ylkPsf
5g\ <
klxnf gubåf/f x'g] ;fgf ;fgf
sf/f]af/x¿b]lv lahg];sf 7"nf sf/f]af/;Fu}
;/sf/n] 7"nf sf/f]af/ klg xfn l8lh6n
dfWodaf6 eO/x]sf] 5 . cgnfOgaf6} x'g]
e'QmfgL / sf/f]af/ tLj|¿kdf a9]sf] 5 . xfd|f
:6]s xf]N8;{x¿nfO{ ljZjf;df lnP/
l8lh6n sf/f]af/ ug{ k|]l/t ug'{kg]{ ljifo
r'gf}tLs} ¿kdf /x]sf] 5 . ;Fu} gofF
u|fxsx¿nfO{ l8lh6n sf/f]af/sf] kmfObf /
lsg cgnfOg sf/f]af/ ug'{ < cfhsf]
;dodf cfjZos 5 eGg] af/]df ;a}nfO{
;hu u/fpg'kg]{ ePsf] 5 . l8lh6n
sf/f]af/d} klg kl5Nnf] ;do ljleGg ;d:of
/ r'gf}tLx¿ YflkFb} uPsf 5g\ . k|ljlwåf/f
ul/g] sf/f]af/ ePs} sf/0f o;df cfpg
;Sg] h'g hf]lvd x'G5, To;nfO{ Joj:yfkg
s;/L ug]{ eGg] ljifo 7"nf] r'gf}tLsf] ¿kdf
b]lvPsf] 5 . o;sf nflu a}+s tyf ljQLo
;+:yf, ck/]6/x¿, Pg;LPrPn h:tf
;+3;+:yfb]lv k|ljlwsf] k|of]u ug]{
k|of]ustf{x¿n] l8lh6n sf/f]af/ ubf{ s] ug{
x'G5 / s] ug{ x'Fb}g eg]/ a'emfpg] sfd
r'gf}tLs} ¿kdf /x]sf] 5 . lsgeg] ef]ln uP/
7"n} u}/ wf]sfw9L -k|m8sf]_ 36gf gxf]nf
eGg ;lsFb}g, Tof] cj:yf cfof] eg] To;n]
xfn;Ddsf] pknlAwnfO{ g} :nf] 8fpg ug{
;Sg] cj:yf cfpg ;S5 .
;+:yfsf] ;'¿jftL ;dodf gub
sf/f]af/ w]/} x'Gy], xfn cgnfOgåf/f
sf/f]af/ a9\bf k|ltztdf x]g] { xf] eg]
l8lh6n sf/f]af/df j[l4 s:tf] b]lvG5 <
;'¿jftL ;dodf cGt/f{li6«o sf8{x¿,
oxLFsf cGt/a}+s sf/f]af/ -6«fGHofS;g_sf]
nflu jf cGt/f{li6«o 6«fGHofS;gsf] nflu
l:jkm\6 k|of]u ub}{ cfO/fv]sf lyof}F . ;'¿sf]
;dodf r]saf6 x'g] sf/f]af/ g]kfnel/
lbgsf] sl/a cf7 xhf/ k6s 6«fGHofS;g
x'Fbf cf7b]lv gf} ca{ ¿k}ofFsf] sf/f]af/
x'GYof] . xfn b}lgs r]sdfkm{t x'g]
6«fGHofS;g g} ^) xhf/ k6s;Dd k'U5 . Tof]
x'Fbf #) b]lv $) ca{ ¿k}ofFsf] sf/f]af/
r]sdfkm{t dfq x'G5 . xfd|f l;:6dx¿df
l8lh6n ¿kdf x'g] sf/f]af/df cGt/ a}+lsª
l;:6dåf/f !) b]lv !% ca{ ¿k}ofF
6«fGHofS;g cfO{kLP;sf] l;:6ddf x'G5 .
o:t}, l/6]n k]d]G6 l:jrdf b}lgs @% ca{
¿k}ofF a/fa/sf] sf/f]af/ eO/x]sf] 5 .
;du|df ^) b]lv &) ca{ ¿k}ofFsf] sf/f]af/
b}lgs ¿kdf eO/x]sf] 5 . Pg;LPrPn
afx]ssf cGo lgsfon] ug]{ l8lh6n
sf/f]af/df b}lgs $ b]lv % ca{ ¿k}ofFsf]
sf/f]af/ eO/x]sf] 5 . cfly{s jif{
@)*)÷)*! Dff cf/6LhLP; 6«fGHofS;g
afx]ssf] sf/f]af/ /fi6« a}+ssf] 8f6fdf !^)
va{ a/fa/sf] l8lh6n 6«fGHofS;g ePsf]
5 . of] b/ kl5Nnf] rf/ kfFr jif{df ePsf
sf/f]af/nfO{ t'ngf ug]{ xf] eg] %) k|ltztn]
j[l4 ePsf] 5 . cfpg] tLg rf/ jif{df klg
j[l4b/ oxL g} /xg] k|Ifk0f 5 .
l8lh6n sf/f]af/ k|0ffnLdf ;a} cfa4
ePsf 5}gg\ . hlt klg JolQmx¿ l8lh6n
¿kdf sf/f]af/ ug' {x'G5 tL ;a} ;fIf/ / a}+lsª
;'ljwf kfPsf] :yfgsf x'g\ . xfn b]zsf]
h'g;'s} :yfgdf JolQmn] a}+s vftf vf]Ng'x'G5
eg] a}+sx¿n] r]s, df]afOn a}+lsª ;]jf,
sf8{nufotsf] cGo ;]jfx¿ lbPsf 5g\ .
cfly{s;Fu} l8lh6n cfly{s kx' Frsf] lj:tf/
ug{ ;xof]u ePsf] 5 . t/, k|of]ustf{sf]
lx;faaf6 l8lh6n ;fIf/tfdf b]lvPsf]
sdLsf sf/0f l/df]6 If]qx¿df k|of]udf sdL
ePs} xf] . l8lh6n cfly{s kx' Fr;Fu}
sf/f]af/df xfdLn] ;r]tgf a9fpFb} n}hfFbf
;x/ s]lGb|t dfq geP/ u|fdL0f If]qdf ;d]t
k|of]ub/df qmlds¿kdf a9\g] ck]Iff 5 .
Kfl5Nnf] ;do l8lh6n sf/f]af/n] hlt
;xhtf yk]sf] 5, p:t} u/L 6«fGHofS;g
gx'g], csfpG6 g} Xofs x'g] h:tf ljljw
;d:ofn] k|of]ustf{n] ;d:of ef]u]sf 5g\ .
of] ;d:of ;dfwfg ug{ ;+:yfsf] e"ldsf
s:tf] k|s[ltsf] x'G5 <
Ps t b}lgs ¿kdf] l8lh6n sf/f]af/
7"nf] ;ª\Vofdf x'g] x' Fbf e'QmfgL gePsf] l/kf]6{
g} ePsf 36gf lgs} sd dfqfdf ePsf 5g\ .
s'n 6«fGHofS;gsf] lgs} Go"g dfqfdf s]xL
36gf x' Fbf ;d:of ePsf] eGg] k/]sf] xf] .
Pl;of …Kofl;lkmsÚ / cGo b]zsf] t'ngfdf
xfd|f]df hlt sf/f]af/ x'G5, lgs} Go"g dfqfdf
dfq} e'QmfgL ubf{ ;d:of ePsf] kfOPsf] 5 .
oBlkM Tof] klg gxf];\ eGgsf nflu
k|of]ustf{df s;/L ljZjf; lbnfpg ;lsG5 /
s;/L To:tf] sf/f]af/ 36fpg] eg]/ h'g a}+s jf
;+:yfn] pQm l;:6d rnfO/xg'ePsf] 5÷;]jf
lbO/fv]sf 5g\ a}+s, kLP;lkh,
kLP;cf]hx¿n] pgLx¿nfO{ xfdLn]
k|0ffnLnfO{ ;'/lIft agfpg cGt/f{li6«o
dfkb08 cg';f/sf] l;:6d k|of]udf NofO{ ;do
;dodf To;nfO{ cku| ]8 ug{ eg]sf 5f}F .
pgLx¿nfO{ k|0ffnL;Fu hf]l8Psf gofF k|ljlw
cg';f/ l;:6dnfO{ df]8LkmfO ug{ / k|ljlw
;'/Iffdf nufgL a9fpgsf nflu ;fOa/
;]So'l/6Lb]lv ljleGg ufO8nfOg lbOPsf] x'G5,
;f]xL cg';f/ rNg /fi6« a}+sn] x]g]{ u5{ .
k|of]ustf{n] t emg\ d}n] cgnfOg sf/f]af/
ubf{ s] ug{ x'G5 / s] ug{ x' Fb}g eg]/ a'em\g' lgs}
cfjZos x'G5 . k|of]ustf{sf] xftdf
;+j]bgzLn ljj/0fx¿ x'g] x' Fbf ;r]t x'g'k5{ .
df]jfOn a}+lsª, OG6/g]6 a}+lsª, sf8{ gDa/x¿
nufotsf s'/f k|of]ukl5 uf]Ko /fVg'k5{ .
d'Vo t lkml;ª ln+sx¿df km:g' ePg, n6«L /
lukm\6sf] nfnr b]vfpg] u/]sf] kfOPsf] 5,
;r]t x'g'k5{ k|of]ustf{x¿ . o;df ljQLo ;]jf
lbO/fv]sf ;+:yfn] klg ;]So'l/6L ;'/Iff alnof]
agfpg'k5{ / ;r]tgf lbg'k5{ eg] ;]jf lng]n]
klg d}n] s] ug{ x' Fb}g eGg] s'/fsf] Vofn /fVg]
xf] eg] xfn clxn] ePsf s]xL 36gfx¿df
Kflg eljiodf sdL cfpg]5g\ .
a}+s tyf ljQLo ;+:yfsf] sf/f]af/sf]
;'/IffnfO{ lnP/ PPdPn l;Pkm\6L
d]sflghdåf/f l8lh6n sf/f]af/nfO{ lgu/fgL
ug]{ eg]sf] /fi6« a}+sn] xf] . 6«fGHofS;g
y|];xf]N8 l/kf]l6{ª jf z+sf:kb 6«fGHofS;g
l/kf]l6{ª ug'{kg]{ lhDd]jf/L ck/]6/x¿, a}+s
tyf ljQLo ;+:yfx¿nfO{ g} lbOPsf] 5 .
xfdLn] klg z+sf:kb nfUg] 6«fGHofS;gx¿
xfdLn] b]Vof}F eg] xfdLn] klg bfo/fleq /x]/
/fi6« a}+sdf l/kf]6{ ug]{ xf] .
cfufdL lbgdf l8lh6n sf/f]af/nfO{ cem
j[l4 u/fpg -n]; Sof; l;:6dsf] ljsf; ug{_
;+:yfn] s] s;/L e"ldsf lgjf{x u5{ <
cfly{s lqmofsnfknfO{ cufl8 n}hfg,
r]s, sf8{, df]afOn a}+lsªnufotsf ;a}
s'/fsf] cfjZostf k5{ . lh/f] Sof; l;:6ddf
hfg ;lsFb}g t/, …n]; Sof; l;:6dÚdf hfg
xfdLn] ug]{ sfd eg]sf] ;/sf/n] lnPsf] gLlt /
/fi6« a}+sn] e'QmfgL k|0ffnL;DaGwL lnPsf]
lgb]{lzsfnfO{ ;3fpg ;xof]uL e"ldsf v]Ng] xf] .
o;sf klg ;/sf/sf] sf/f]af/x¿nfO{
l8lh6ndf s;/L lnP/ hfg], /]ld6\ofG; jf qm;
af]8{/ 6«fGHofS;g, k' FhL ahf/sf] 6«fGHofS;g
Pjd\ cGt/ a}+lsª 6«fGHofS;gnfO{ s;/L lnP/
n}hfg] eg]/ xfdL;Fu Pp6f ;f]r 5 . o;df /fi6«
a}+sn] k]d]G6 / l8lh6n Osf]l;:6dnfO{ s;/L
cl3 a9fpg] eg]/ k|:6 agfPsf] 5 . To;nfO{
xfdLn] sfof{Gjog ug{ cfjZos k"jf{wf/x¿ s]–
s] xf] To;sf] :yfkgf u/L nufgL u5f}{F . ;Fu}
k"jf{wf/sf] ljsf;kl5 To;sf] k|of]u s;/L ug]{
eGg] ;Gbe{df cfjZos k/] ;/sf/nfO{ xfdLn]
;xhLs/0f u5f}{F .
;/sf/sf] l8lh6fOh];g gLlt
sfo{qmdsf cfwf/df l8lh6n
Osf]l;:6dnfO{ cufl8 a9fpg] ;Gbe{df
xfdLn] ;xhLs/0f ub}{ cl3 a9\g] xf] .
n];Sof; Osf]gf]dLdf cl3 a9\b} hfFbf
k"jf{wf/ ljsf; ug]{, Osf]l;:6d klg agfpg]
;Fu} ;fdfGo gful/sn] ;d]t k|of]u ug{ ;Sg]
u/L ljZjf;sf] jftfj/0f :yflkt ug]{ xf] .
CORPORATE YATRA MAGAZINE | Jeth–ASAR | 2082 | 25
| WWW.CORPORATESAMACHAR.com
xfdLn] ;fdfGo k"jf{wf/x¿ …k|m8 l/:s
Dofg]hd]G6Ú / ;]So'l/6Lsf] nflu cfjZos
kIfx¿df 7"nf] nufgL ul//fv]sf 5f}F . o;n]
n];Sof; cfly{s ultljlwdf k|efjsf/L
e"ldsf v]N5 .
l8lh6n Osf]l;:6dsf] j[l4sf nflu
g]kfndf s:tf] vfnsf] gLlt cfjZos k5{ <
6«fGHofS;g z'Ns a9L eof] eGg] u'gf;f] klg
5 k|of]ustf{sf] <
l8lh6n Osfgf]ldlt/ hfg'k5{ eg]/
/fHon] lnPsf] gLlt / /fi6« a}+sn] ub}{
cfPsf] sfof{Gjogsf] xf]lnl:6s l;4fGt
/fd|f] klg 5 / :jfldTj klg lnFb}
cfO/xg'ePsf] 5 . l8lh6n k]d]G6df g]kfn
;/sf/ ;a}eGbf 7"nf] k|of]ustf{ xf] .
;/sf/åf/f ul/g] cfkm\gf] sf/f]af/x¿sf] 7"nf]
lx:;f k|fo l8lh6n ¿kd} eO/x]sf] x'G5 .
gLlt agfpg];Fu} ;/sf/n] k|of]ustf{sf] ¿kdf
Osf]l;:6dnfO{ ljsf; ug{ ;d]t e"ldsf
lgjf{x ub}{ cfPsf] 5 . ca ;/sf/n] gLltut
¿kdf;d]t o;sf nflu cln a9L kxn
ug'{kg]{ b]lvG5 . l8lh6n ¿kdf ul/g]
sf/f]af/df lSnol/ª ;]6nd]G6sf] sfd ubf{
To;df nfUg] 6«fGHofS;g z'Nsx¿df
nufOPsf] Eof6 @)&) d} cWofb]zdfkm{t
x]l/Psfdf cfly{s jif{ @)*)÷)*! sf]
cfly{s cWofb]zdf …lSnol/ª P08
;]6nd]G6sf]Ú sfddf nfUg] z'Nsdf ;d]t
Eof6 nfUg] Joj:yf ul/Psf] 5 . ;/sf/
cfkm}Fn] a}+lsª sf/f]af/nfO{ l8lh6ndf
n}hfg k|df]6 klg ug]{ clg cfly{s
6«fGHofS;g ubf{ nfUg] z'Nsdf ;d]t Eof6
nufpg] eGb} ubf{ To;n] gLltut sGkm\o'hg
b]vfPsf] 5 .
xfdLn] kfFr ;o ¿k}ofF;Ddsf]
6«fGHofS;gnfO{ z'Ns nufPsf 5}gf}F . Tof]
eGbf dflysf] sf/f]af/df s] a'em\g'k5{ eg]
h'g !) ¿k}ofF jf dflysf] Eof6 nflu/fv]sf]
5, To;df Eof6sf] sDkf]g]G6 ;/sf/nfO{ hfg]
xf] . 6«fGHofS;g lkm h'g 5 Tof] sf/f]af/ x'g]
b'O{ a}+s, ck/]6/ tyf c? kLP;kLhx¿
Nfufotsf tLg rf/j6f kf6L{n] ;]jfafkt
lng] ub{5g\ . blIf0f Plzofdf g]kfn sd
z'Ns lng] b]zd} k5f}{F . ;fdfGo gful/ssf]
cfFvfaf6 x]bf{ w]/} lnPsf] h:tf] b]lvP klg
xfdLn] x]bf{ 6«fGHofS;g x'g] ;ª\Vof a9\b}
ubf{ 6«fGHofS;g z'Ns 36\of] ls 36]g eg]/
x]g]{ xf] .
;/sf/n] Eof6af6 eGbf klg l8lh6n
6«fGHofS;gaf6 x'g] sf/f]af/nfO{ k|f]T;fxg
u/]/ kf/bzL{ ¿kdf h'g /fh:j ;ª\sng ug{
;lsG5 Tof] clxn] p7\g] /fh:j eGbf w]/} g}
dfly x'g ;S5 / Totftkm{ ;/sf/n] Wofg
lbP/ ;'wf/ ug'{k5{ . csf]{, a}+lsª
sf/f]af/x¿ hlt klg l8lh6n ¿kdf
6«fGHofS;g x'g] x'g\ Tof] OG6/g]6 /
6]lnsDo'lgs]zg k|lqmof;Fu hf]l8P/ x'G5 .
OG6/g]6sf] z'Ns sdl;{on ¿kdf k|of]u
ug]{ xf];\ ls kmfOgflG;on 6«fGHofS;g ubf{
Ps} z'Ns tf]lsPsf] 5 . km]l/ ck/]6/ jf
a}+sx¿n] sf/f]af/ ubf{ u|fxsnfO{ P;PdP;
ug'{kg]{ x'G5 . ;fdfGo k|of]hgsf] nflu ltg'{kg]{
/ sdl;{on p2]Zon] k|of]u ubf{sf] P;PdP;
z'Ns klg pxL g} 5 . kmfOgflG;on
6«fGHofS;gnfO{ k|df]6 ug]{ xf] eg] of]
c;dfgtfnfO{ lrg{ cfjZos 5 . gofF gLlt
cfpFbf Og6/g]6 / P;PdP; z'Nsdf
;/sf/n] k|f]T;fxg ug'{k5{ .
casf] kfFr jif{df l8lh6n sf/f]af/sf]
cj:yf slt dfly k'U5 <
cf/6LhLP; afx]s xfn g]kfndf x'g]
s"n l8lh6n sf/f]af/ /sdsf] cfwf/df
nueu *% k|ltzt eO/fv]sf] 5 . To;nfO{
d]G6]g ub}{ gub sf/f]af/nfO{ l8lh6n
sf/f]af/sf] Osf]l;:6ddf Nofpgsf nflu
cfjZos k"jf{wf/x¿sf] ljsf; u5f}{F eg]
ePsf k"jf{wf/x¿sf] Ifdtf a9fpg Pp6f
;fOhsf] cfwf/df / k|ljlwsf] lx;fan] cem
a9L ;'/lIft / e/kbf]{ agfP/ n}hfg sfd
ul//fv]sf 5f}F . xfdLn] gofF k]d]G6 l;:6d
ljsf; ub}{ …g]zgn k]d]G6 l:jrÚ nfO{ cl3
;f/]sf 5f}F To;nfO{ k"0f{tf lbG5f}F .
26 | CORPORATE YATRA MAGAZINE | Jeth–ASAR | 2082
WWW.CORPORATESAMACHAR.com |
CORPORATE YATRA MAGAZINE | Jeth–ASAR | 2082 | 27
| WWW.CORPORATESAMACHAR.com
28 | CORPORATE YATRA MAGAZINE | Jeth–ASAR | 2082
WWW.CORPORATESAMACHAR.com |
c6f] pBf]usf] luo/ abNg] o'jf g]t[Tj Û
g]kfnsf] c6f]df]afOn pBf]udf
kl5Nnf] ;do lgs} rxnkxnb]lvg
yfn]sf] 5 . of] If]qsf] Ps pbfpFbf] cg'xf/
x'g\ lgzfg 9sfn . hf] clxn] cfO{PdO{
df]6;{sf sfo{sf/L lgb]{zssf ¿kdf
lhDd]jf/L ;Dxfln/x]sf 5g\ . o'jf pd]/d}
Joj:yfkgsf] ;jf]{Rr txdf k'u]sf 9sfn
g]kfndf gofF k':tfsf k|ultzLn /
k|fljlws b[li6sf]0f af]s]sf Joj;foL dWo]
Ps dflgG5g\ .
a]nfotsf] j]:6ldlg:6/ o'lgel;{6L /
cd]l/sfsf] xN6 lahg]; :s'naf6 pRr
lzIff lnPsf pgn] xfn g]kfnd} b–la|l6z
sn]haf6 PdaLP klg u/]sf 5g\ . @# jif{sf]
pd]/df g} pgn] cfO{PdO{ u|'ksf] c6f]df]afOn
l8lehg ;DxfNg] lhDd]jf/L kfPsf lyP .
ljQLo If]qdf alnof] klxrfg agfPsf]
cfO{PdO{ u|'ksf] nflu c6f]df]afOn If]q gofF
eP klg 9sfnn] of] Joj;fonfO{ ;zQm
agfpg] r'gf}tL cª\ufn]sf 5g\ .
czf]s n]NofG8sf] g]t[Tjdf ahf/
lj:tf/
cfO{PdO{ df]6;{ xfn czf]s n]NofG8sf
a;, 6«s, l6k/, bf]:t lksckb]lv lnP/
P:s6\;{ x]eL OlSjkd]G6 / gofF On]lS6«s
:s'6/ ;d]tsf] laqmL–ljt/0f ub}{ cfO/x]sf]
5 . czf]s n]NofG8 a|fG8n] ahf/ lx:;fsf]
cfwf/df g]kfndf bf];|f] :yfg agfO/fv]sf]
5 . 9sfnsf cg';f/, xfn;Dd kfFr
;oeGbf a9L o'lg6 uf8L of] cfly{s jif{df
leq\ofPsf] 5 .
sf]le8kl5sf] cj:yfaf/] pgL eG5g\,
…5f]6f] b"/Lsf ofqfsf nflu a;sf] dfu
a9]sf] xf], t/ 6«s / l6Kk/h:tf 7"nf ;jf/L
cem} plQs} ultdf cl3 a9\g ;s]sf 5}gg\ .
ljsf; lgdf{0f If]q rnfodfg gePs} sf/0f
To;sf] c;/ c6f] pBf]udf klg k/]sf] 5 .Ú
k|lt:kwf{ / g]t[Tj b'j}sf] cEof;
9sfn c6f]df]afOn If]qdf
k|lt:kwf{nfO{ cj;/sf ¿kdf x]5{g\ . pgL
eG5g\, …k|lt:kwf{n] u|fxs / laqm]tf b'j}nfO{
;hu agfpF5 . dnfO{ c6f] If]qdf ?lr 5,
o;}n] sfd ul//x]5' h:tf] nfUb}g, a?
l;sfOsf] qmd rln/x]sf] 5 .Ú gf8f -g]kfn
c6f]df]afON; l8n;{ P;f]l;z;g_ df ;d]t
;lqmo ;xeflutf hgfpFb} cfPsf pgL
cg'ej / ;DaGw lgdf{0fsf dfWodaf6
Joj;fo ;zQm agfpg lqmofzLn 5g\ .
u|fxs ;Gt'li6df hf]8
cfO{PdO{ df]6;{n] u|fxsnfO{ …6f]6n
s:6 ckm ck/];gÚsf] cjwf/0ffdf Wofg
lbFb} pTs[i6 ;]jf lbg] /0fgLlt lnPsf] 5 .
9sfn eG5g\, …kf6{k"hf{df Sjfln6Ldf s'g}
;Demf}tf x'Fb}g . lk|ldod rfh{ eg]sf] To;s}
d"No xf] . xfdLn] b]ze/ !^ :yfgdf ;]jf
s]Gb| lj:tf/ ul/;s]sf 5f}F / ca x/]s !))
lsnf]ld6/df ;]jf k"jf{wf/ agfpg] nIo
lnPsf 5f}F .Ú
ljB't\Lo ;jf/L– eljiosf] ofqf
O{eL ;jf/Lk|lt 9sfnsf] b[li6sf]0f :ki6
5 . …ahf/ / k|ljlwsf] ult x]/]/ cufl8
a9\g'k5{,Ú pgL eG5g\, …;fgf ;jf/Lsf]
ljB't\Ls/0f eO;s]sf] 5, 7"nf ;jf/L klg
To;tkm{ uO/x]sf 5g\ . xfdLn] ;fgf a; /
dfOqmf]df ljB't\Ls/0fsf] sfd ;'¿ ul/;s]sf
lgzfg 9sfn
sfo{sf/L lgb]{zs, cfO{PdO{ df]6;{
5f}F .Ú rflh{ª :6]zgsf] cfjZostf a'‰b}
cfO{PdO{ df]6;{ cfkm\gf] jf ;fem]bf/Ldf :6]zg
:yfkgf ug]{ tof/Ldf 5 . …gLlt :ki6 eP
;a}nfO{ ;lhnf] x'g] wf/0ff pgsf] 5 .
o'jfsf] g]t[Tj, eljiosf] ;Defjgf
o'jf g]t[Tjsf] dxQ\jaf/] 9sfn eG5g\,
…o'jfdf l;h{gfTdQmf / k|ljlwsf] /fd|f] ;dem
x'G5 . r'gf}tL t ;a} 7fpFdf x'G5, t/ xfdLn]
To;nfO{ cj;/sf] ¿kdf lng] xf] .Ú
c6f]df]afON; h:tf] k|ljlwd}qL If]qn]
o'jfnfO{ 7"nf] cj;/ lbg] pgsf] ljZjf; 5 .
clxn] cfO{PdO{ df]6;{n] b]ze/ @&)
hgfnfO{ /f]huf/L lbO/x]sf] 5 . lgzfg
9sfnsf] /0fgLlt, ;f]r / ;dk{0fn] of] ;+:yf
c6f]df]afOn ahf/df cem alnof] :yfg
agfpg cufl8 a9]sf] 5 . g]kfnsf] c6f]
pBf]udf ljB't\Ls/0f, ;]jf ;'b[9Ls/0f /
a|fG8 EofNo" j[l4sf] cleofgdf pgL o'jf
k':tfsf] ;kmn k|ltlglw ag]sf 5g\ .
CORPORATE YATRA MAGAZINE | Jeth–ASAR | 2082 | 29
| WWW.CORPORATESAMACHAR.com
gof“ btf{ x'g] ;xsf/Ldf artstf{sf] ]
/sd 8'Ag] cj:yf cfp“b}g
/d]z l3ld/]
k|d'v sfo{sf/L clws[t -;LO{cf]_, lgIf]k tyf shf{ ;'/If0f sf]if
lgIf]k tyf shf{ ;'/If0f sf]ifn] a} +s tyf ljQLo ;+:yfx¿sf] lgIf]k / shf{sf] ;'/If0f u/L g]kfnL a} +lsª tyf
ljQLo k|0ffnLsf] Pp6f cleGg ;f/yLsf] ¿kdf cfkm"nfO{ :yflkt u/]sf] 5 . ahf/df shf{sf] dfudf sdL cfO/x]sf]
k|lts"n cfly{s kl/j]zsf sf/0f a} +s tyf ljQLo ;+:yfx¿sf] shf{ lj:tf/df ;ª\s'rgsf] qmd xfn;Dd sfod} /x]sf]
5 . csf] {tkm{ ;/sf/n] xfn} dfq s]xL P]g ;+zf]wgdfkm{t ;xsf/LnfO{ klg cg'udg, lg/If0f ug] {u/L k|ltlglw ;ef /
/fli6«o ;ef b'a}af6 kf; eP/ sfof{Gjogsf] r/0fdf 5 . ca sf]ifsf] bfloTj ;xsf/Lsf] /sdsf] klg shf{ lgIf]k tyf
shf{ ;'/If0f ug] { lhDdf ylkPsf] 5 . oL o:t} ljifodf s]lGb|t /x]/ sf]ifsf k|d'v sfo{sf/L clws[t /d]z l3ld/];Fu
skf]{/]6 ;dfrf/sf nflu ef]h/fh e08f/Ln] u/]sf] s'/fsfgLsf] ;Dkflbt c+zM
b'O{ ltxfO{sf] ;/sf/af6 pT;flxt
b]lvPsf nufgLstf{ clxn] km]l/ ;':tfPsf
5g\ . csf] {lt/ a} +s tyf ljQLo ;+:yfdf
lgIf]k y'lk|Psf] 5 . t/, shf{ k|jfx x'g
;ls/x]sf] 5}g . clxn]sf] of] kl/l:yltnfO{
sf]ifsf] gh/af6 s;/L x]g' {x'G5 <
clxn] cfly{s If]qsf ultljlw
rnfodfg x'g ;s]sf 5}gg\ . lgIf]k tyf
shf{ ;'/If0f sf]ifsf] ;du| ljQLo k|0ffnLdf
e"ldsf eg]s} o:t} kl/l:yltdf x'g] xf] . sf]if
eg]sf] g]kfnL cy{tGqsf] cfdL{ xf] .
cy{tGqdf b/f/ cfof] jf ultzLn x'g
g;Sbf To:tf] kl/l:yltaf6 aflx/ lgsfNg
xfdLn] e"ldsf v]Ng] xf] . b]zdf cfly{s
ultljlw rnfodfg x'g} g;s]sf] eGg] klg
xf]Og . t/, ultdf ahf/ ultzLn aGg'kg]{
lyof] Tof] eg] ePsf] 5}g . ahf/ ;':t
cj:yfdf 5, ;':ttfn] dfq} ljQLo k|0ffnLdf
c;/ NofOxfNb}g .
clxn] g} ljQLo k|0ffnLdf b/f/ k}bf
eOxfNg], a}+sx¿n] Psbd ;ª\s6sf] ;fdgf
em]Ng'kg]{ / xfdL p2f/sf] e"ldsfdf
b]lvOxfNg'kg]{ cj:yf eg] clxn]sf] xf]Og .
xfdLn] lgIf]k y'lk|Psf] ;Gbe{df cWoog
30 | CORPORATE YATRA MAGAZINE | Jeth–ASAR | 2082
WWW.CORPORATESAMACHAR.com |
ljZn]if0f ul//fv]sf 5f}F, ;du|df a}+sx¿sf]
…xfOlhgÚ kIf g/fd|f] 5}g . ljutsf] t'ngfdf
a}+sx¿df sd;n shf{ al9/fv]sf] 5 . t/
sl/a ^ k|ltztsf] xf/fxf/Ldf a}+sx¿sf]
lgis[o ;DklQ -PgkLP_ 5 . of] cflQxfNg'
kg]{ cj:yf xf]Og . a}+s tyf ljQLo If]qdf
lgodg s:tf] 5 eGg] s'/f dxTjk"0f{ x'G5 .
xfdLsxfF /fi6« a}+ssf] h'g lgodgsf/L
Joj:yf 5, Tof] Psbd /fd|f] / Jojl:yt 5 .
clxn]sf] cj:yfnfO{ ljZn]if0f ubf{ a}+sx¿
;ª\s6df kl/xfNg] cj:yf 5}g .
kl5Nnf] ;do a}lsª ultljlw
al9/x]sf] cj:yf 5 . C0fn] shf{ glt/]sf
ljifox¿ klg aflx/ cfPsf 5g\ . a} +s tyf
ljQLo ;+:yflj/f]wL ultljlw ;txaf6}
eO/x]sf 5g\ . a} +sx¿sf] v/fa shf{ l:ylt
klg gfh's b]lvG5 . o;n] sf]ifnfO{
Psk|sf/sf] r'gf}tL lbPsf] xf] <
kl5Nnf] ;do a}+ssf] shf{ ltg'{ kb}{g,
ltg'{ x'Fb}g, xfdL ldgfxf u/fOlbG5f}F eGg]
vfnsf ljifo aflx/ cfPsf lyP . h'g
lans'n cJofjxfl/s s'/f xf] . xfdLn] s]
a'em\g' k¥of] eg] a}+sn] lbPsf] shf{ p;sf]
k};f xf]Og Tof] gful/ssf] k};f xf] . s'g} klg
lx;fan] ldgfxf x'G5 eg]/ ;f]Rg' g} c;Dej
s'/f xf] .
h'g shf{ ltg{ kb}{g eg]/ ckmjfx
km}nfOof] To;n] ;fgf]ltgf] shf{ lng] / of]
If]qsf] w]/} 1fg gePsfnfO{ s]xL xb;Dd
k|efljt kf/]sf] xf] . t/, clxn] a}+sx¿sf]
h'g v/fa shf{sf] j[l4 xf] of] a}+s lj/f]wL
cfGbf]ngsf] pkh dfq xf]Og . ;fdfGo k|efj
tTsfnLg ;dodf k/]sf] xf]nf t/, To:tf
ultljlwsf] c;/ k/]sf] 5}g . xfnsf] cj:yf
eg]sf] Jofkf/ Joj;fodf ;du|df ePsf]
dGbLsf] k|efj g} d'Vo sf/0f xf] . Psflt/
xfd|f] lgof{tsf] cj:yf sdhf]/ 5, csf]{lt/
cfofltt j:t'sf] klg xfdLn] Jofkf/ ug]{ xf],
Tof] Jofkf/nfO{ hlt a9fpg / rnfodfg
agfpg ;S5f}F plt cj:yf ;'wf/f]Gd'v aGb}
hfG5 . b]zdf gful/n] clxn] vr{ g} ug{
;ls/fv]sf 5}gg\, To;dfly klg s"n
hg;ª\Vofdf vr{ ug]{ o'jfsf] ;ª\Vof aflx/
5g\ . oxfF ePsfn] klg j:t' tyf ;]jfsf]
pkef]udf lbn vf]n]/ vr{ ug{ ;Sg]
cj:yfdf /x]sf] b]lvFb}g, To;}n] ahf/df
;':ttf cfPsf] xf], pkef]Qmfsf] ;ª\Vof 36\bf
Jofj;flos ultljlwdf ;':ttf cfPsf] xf] .
o;n] Psbd} c;/ ul/xfN5 eGg] 5}g .
a} +lsª lj/f]wL ultljlw al9/x]sf]
cj:yfs} aLrdf To;nfO{ an k'Ug]u/L xfn}
dfq Pp6f ljsf; a} +s s0ff{nL ljsf; a} +s
;d:ofu|:t cj:yfdf k'Uof], lgIf]kstf{sf]
nufgLstf{ lkmtf{ s] s;/L eO/x]sf] 5 o;n]
cfufdL lbg cGo a} +sx¿dfly klg k|Zg
pl7/x]sf] cj:yf 5, tkfO{x¿n] o;nfO{
s;/L x]g' { ePsf] 5 <
s0ff{nL ljsf; a}+s 8'a]sf] eGbf klg
;d:ofu|:t ePsf] xf] . a}+snfO{ /fi6« a}+sn]
km/kmf/df n}hfg] lg0f{o ul/;s]kl5 dfq
xfdLn] cfkm\gf] e"ldsf lgjf{x ug]{ xf] .
l8kf]lh6 ug]{x¿sf] kfFr nfv;Ddsf] lgIf]k
xfdL lkmtf{ u5f}{F . To;sf] nflu xfdL k"0f{
;Ifd 5f}F . t/, cem} klg ;~rfnsx¿n]
a}+ssf] cj:yfdf ;'wf/ u/]/ nodf NofpF5g\
eGg] ck]Iff xf] .
olb a}+s p7\g ;Sg] cj:yfdf ePg eg]
xfdL ;'/If0fstf{sf] lgIf]k lkmtf{ ug{ ;Ifd
5f}F . ahf/ d klg ;'G5' a}+s 8'A5 a}+s 8'A5
eg]/ ;a}n] 8'A5 eg]/ xNnfsf] e/df lxF8\g]
eg] ;fFlRrs} 8'Ag] vt/f k}bf x'G5 . of] ljifo
;+j]bgzLn xf] ;a}n] uxg ¿kdf lng'k5{ .
a}+s 8'Aof] eGg] ckmjfx km}nfpg' x'Fb}g .
g]kfndf /x]sf a}+sx¿sf] xfOlhgÚ kIf g/fd|f]
5}g . clxn] s'g}sf] klg a}+sx¿ 8'Ag]
cj:yfdf 5}gg\ . a}+sx¿sf] xsdf kfFr
nfv;Ddsf] ;fgf lgIf]kstf{n] lgw{Ss eP/
sf/f]af/ ubf{ x'G5 .
;xsf/Lsf] ljifo pl7xfNof], xfn} dfq
;/sf/n] s]xL P]g ;+zf]wgdfkm{t ;xsf/LnfO{
lgodg, cg'udg / lg/LIf0f / artstf{sf]
art ;'/lIft ug]{u/L cWofb]z NofP/ b'O{j6}
;bgaf6 kfl/t klg eO;s]sf] 5 . ca of]
lhDd]jf/LnfO{ sf]ifn] s;/L lnG5 <
;xsf/Lsf] xsdf aNn xfd|f] lhDdf
clxn]sf] sfg'gn] lbPsf] 5 .
cWofb]zdfkm{t NofOPsf] ;xsf/L P]g @)&$
df lgIf]ksf] ;'/If0f klg xfdLnfO{ g} lbPsf]
5 . ca ;bgaf6 kfl/t eO;s]sf] cj:yfdf
of] ca sfof{Gjgodf hfG5, To;sf nflu
xfdL lgodfjnL / sfo{ljlwx¿ th'{d ug]{
qmddf 5f}F, Tof] rfF8} x'G5 .
;xsf/Lsf] xsdf lgI]fk ;'/If0fsf]
Joj:yfnfO{ alnof] agfpg s;/L
sfo{ljlwx¿ tof/ ul//xg'ePsf] 5 <
5fgljg ;ldltn] lbPsf] k|ltj]bgn] $) j6f
;xsf/Laf6 dfq} artstf{sf *& ca{ /sd
hf]lvddf /x]sf] l/kf]6{ lbPsf] 5 . c? yk
w]/} 5g\ . pgLx¿sf] lgIf]k lkmtf{ ug] {
CORPORATE YATRA MAGAZINE | Jeth–ASAR | 2082 | 31
| WWW.CORPORATESAMACHAR.com
jftfj/0f s;/L ;'lglZrt ug' {x'G5 <
xfdLn] ug]{ ;'/If0f eg]sf] eljio s]lGb|t
xf] . eO;s]sf] kIfsf] ;'/If0f k|bfg ug]{ lhDdf
xfdLn] lng] xf]Og . clxn];Dd artstf{sf]
hlt /sd 8'a]sf] 5 Tof] ;/sf/n] s'g}–s'g}
9ª\uaf6 To;nfO{ 6'ª\uf] nufpg ;Snf . t/,
o; cl3 8'a]sf zxsf/Lsf] xfdLn] bfloTj
Joxf]b}{gf} . lgofdsLo lgsfosf] u7g klg
eO;s]sf]n] capk|fGt ;xsf/Ln] /fli6«o
;xsf/L lgodg k|flws/0fdf btf{ eP/
xfdL;Fu ;b:otf lng'k5{ . xfd|f] ;b:otf
lnPsfx¿sf] xsdf xfdLn] lgIf]ksf] ;'/If0f
k|bfg ug]{ xf] . o;cl3 ;d:of ePsf
zxsf/Ldf xfd|f] bfo/fdf cfpFb}g . eljiodf
x'g] kIfsf] klg lgofdsn] of] ;xsf/L
;d:ofu|:t eof], o;n] artstf{sf] /sd
lkmtf{ ug{ ;Sb}g eg]/ lg0fo{ ug'{k5{ . To;kl5
xfdLn] k|lqmofdfkm{t artstf{sf] lgIf]k lkmtf{
ug]{ xf] .
ljutdf ljQLo ;+:yfx¿ ;d:ofu|:t
ePsf pbfx/0f klg 5g\ To;sf] ;dfwfg
s;/L ePsf] lyof] <
o; cl3 @)^& ;fnb]lv nfu" ePsf]
lgIf]k ;'/If0f Joj:yfdf xfn;Dd xfdLn]
Pp6f ljQ sDkgL …lxdfnog kmfOgfG;Ú 8'a]sf]
;fdgf ug'{k/]sf] 5 . !# s/f]8 bfloTj
a]xf]g'{kg]{ cj:yfdf sltko lgIf]kstf{sf]
klxrfg x'g g;s]/ tLg s/f]8 a9L cem} afFsL
5 . t/ !! s/f]8sf] bfloTj xfdLn] e'StfgL
u/]sf 5f}F . To;kl5 s'g} klg a}+s tyf ljQLo
;+:yf 8'a]sf] 5}g, s0ff{nL ljsf;df ;d:of
dfq b]lvPsf] xf], 8'a]sf] xf]Og .
/fi6« a} +sn] sf]ifdf nufgL g} u/]sf] 5 .
sf]if / /fi6« a} +saLrdf s'g kIfdf s;/L
;dGjog x'G5 <
/fi6« a}+s :jod\sf] sf]ifdf !) k|ltzt
nufgL 5 . To;sf/0f /fi6« a}+ssf] sfo{sf/L
lgb]{zs txsf] Ps hgfn] af]8{df k|ltlglwTj
ug'{x'G5 . af]8{df a}7sdfkm{t cfGtl/s gLlt
lgod th'{df / Joj:yfkgsf] lg0f{o ul/g] x'Fbf
/fi6« a}+ssf] e"ldsf k|ToIf x'g] eOxfNof] .
csf]{ eg]sf] xfdLn] ;]jf lbg] -a}+s tyf
ljQLo ;+:yfx¿_ /fi6« a}+ssf] lgodgdfkm{t
;~rflnt 5g\ . xfdLn] ToxfF 5'6\6} lgsfo
:yfkgf gu/] klg ToxfFsf] a}+s ;'k/lehg
ljefu / a}+s tyf ljQLo ;+:yf lgodg
ljefu;Fu lgoldt ;Dks{df /x]/ cfj:os
5nkmn ug]{b]lv lgofdsLo k|aGwx¿df
;'wf/sf] cfjZostf dxz'; x'Fbf b'O{
ljefu;Fusf] ;dGjodf cl3 a9\5f}F .
sf]ifn] ;~rfng u/]sf shf{
sfo{qmdx¿ lsg k|efjsf/L x'g ;s]gg\ <
ljz]ifu/L z}lIfs shf{ lsg k|Effjsf/L x'g
;s]g <
xfdLn] k~rjifL{o /0fgLlts of]hgf
agfP/ cl3 a9]sf 5f}F . To;df xfdLn]
kfFrj6f lkNn/df cfkm\gf k|fyldstf lgwf{/0f
u/]sf 5f}F . To;}df /x]/ sf]ifsf] sfdsf/afxL
cl3 a9fpF5f} . To;df klxnf] lkNn/sf
¿kdf Joj;fo lj:tf/ xf] . cfhsf] lbgdf
xfdLn] JolQsf] xsdf kfFr nfv;Ddsf]
lgIf]k ;'/If0f u5f}{F . lgIf]ktkm{, shf{sf] -s]xL
l8kmfOg ul/Psf_ xsdf clwstd xfdLn]
tLg s/f]8 ¿k}ofF;Ddsf] shf{sf] ;'/If0f
u5f}{ . t/, /0fgLlts of]hgfdf xfdLn] To;sf]
bfo/f cln a9fP/ n}hfg] nIo cg';f/
r/0fa4 sfo{qmdx¿ th'{df ul//fv]sf 5f}F .
;xsf/Lsf] lgIfksf] ;'/If0f eg]sf] o;}sf]
Pp6f pkh xf] . a}+s tyf ljQLo ;+:yf;Fu}
ca ;xsf/Lsf] klg xfdLn] lgIf]k ;+/If0f ub}{
5f}F . shf{sf] xsdf xfdLn] xfn ^ j6f
sfo{qmddfkm{t shf{sf] ;'/If0f ub}{ cfPsf]df
xfdLn] yk b'O{ j6f yk u/]sf 5f}F . :6f6{ck
shf{ ;'/If0f / /f]huf/d'vL l;k shf{ ;'/If0f
sfo{qmd eg]/ b'O{ sfo{qmd yk u/]sf 5f}F . oL
;a} sfo{qmdx¿ eg]sf] kf]6{kmf]lnof]df
cfwfl/t ;'/If0f xf] . JolQmut ¿kdf lnPsf]
shf{nfO{ dfq geP/ Pp6f a}+sn] k|jfx u/]sf]
;du| shf{nfO{ g} xfdL ;'/If0f u5f}{F . xfd|f
z}lIfs, s[lif, ;fgf tyf demf}nf -P;PdO{_
nufotsf ljleGg * cf]6f sfo{qmddf n3'
pBd tyf ljkGg ju{ shf{ dfq nf]slk|o 5 .
32 | CORPORATE YATRA MAGAZINE | Jeth–ASAR | 2082
WWW.CORPORATESAMACHAR.com |
of] shf{ emG8} tLg va{ xf/fxf/Ldf k|jflxt
ePsf] 5 . z}lIfs shf{ lng]sf] ;ª\Vof t
emg\ 5Fb} 5}g\ z"Gos} cj:yfdf 5 . z}lIfs
shf{ k|efjsf/L x'g g;Sg'df a}+sx¿nfO{ xfd|f]
;'/If0fsf] l:sd lrQa'em\bf] geP/ xf]nf .
lsgsL pgLx¿ shf{ 8'Ag] lrGtfd} b]lvP .
xfd|f] ;'/If0f eP/ klg hf]lvd b]lvPkl5
;lhn} shf{ k|jfx ug{ ;s]gg\ . xfdLn] &%
k|ltzt ;'/If0f Uof/]G6L u5f}{F, @% k|ltzt
a}+sx¿n] lbg] xf] Tof] pgLx¿nfO{ hf]lvdk"0f{
eof] . To;dfly shf{sf] efsf ggf3];Dd
xfdLn] ;'/If0f lbFb}gf}, Tof]
l:sdn] lbFb}g . C0fLn]
ls:tf ltg{ 5f]8\of], c;'n
pk/ ubf{ ePg eg] t
xfdLn] Sn]d lbg'kg]{ xf] t/,
efsf k'u]kl5 dfq} xfdLn]
lbG5f}, Tof]] sdhf]/Lsf]
sf/0f a}+sn] l:sd lrQ
a'emfPgg\ .
To;sf/0f xfdLn]
eO/x]s} sfo{qmdsf]
;dLIff u/]/ cfjZostf
cg';f/ kl/dflh{t u/L
nfu" ug]{ / kl/dfh{g
cfjZos 5}g eGg]
cWoogsf] lgisif{ x'G5
eg] Aofs g} x'g] tof/Ldf
xfdL 5f}F . kf]6{kmf]lnof]df
cfwfl/t sfo{qmdn] dfq}
a}+s tyf ljQLo ;+:yfsf]
;'/If0f cfjZostfnfO{
kl/k"tL{ u/]g . lwtf]
gx'g]n] shf{ kfPgg\ .
Joj;foLs ;DefJotf
ePsf t/ lwtf]
gePsfx¿n] ;d]t ;xh
¿kdf pBd ug{ kfpg eGg]
x]t'n] xfdLn] JolQmut
Uof/]G6Ldf cfwfl/t shf{
lbg] tof/L ul//fv]sf 5f}F .
o;sf] dtna ;du|
kf]6{kmf]lnof] geP/ xfdLn]
Pp6f s'g} Jofkf/ jf
Joj;fo dfq klg ;'/lIft
u/fpg ;Sg] vfnsf]
l:sd th'{df ub}{5f}F . of]
xfd|f] d'Vo k|fyldstfdf
5 . Joj;fo lj:tf/;Fu}
;"rgf k|0ffnLdf cfwfl/t
sfo{ k|0ffnL ljsl;t
ug]{, hf]lvd lgoGq0fsf
pkfonfO{ cem} k|efjsf/L
agfpg] ljifo casf] xfd|f]
k|fyldstf xf] . a}+sx¿sf] cfjZostf
cg';f/ s;/L xfd|f sfo{qmdx¿nfO{ cg's'n
/ k|efjsf/L agfpg ;lsG5 eGg]df xfd|f]
Wofg s]lGb|t 5 .
a}+sx¿df y'lk|Psf] /sdnfO{ s;/L
ahf/df k'¥ofpg] < shf{ k|jfxnfO{ a9jf lbg
sf]ifn] s:tf of]hgfx¿ agfPsf] 5 <
a}+sx¿n] shf{ k|jfx ubf{ vf;u/L
pTkfbgzLn, /f]huf/Lsf] ;Defjgf a9L
ePsf] / o'jf knfognfO{ /f]Sg ;Sg]
Jofj;flos If]qx¿ klxrfg u/L tL
If]qx¿df shf{ nufgLnfO{ a9L eGbf a9L
k|f]T;flxt ug'{kg]{ b]lvG5 . Tof] vfFrf]nfO{
a'em]/ sf]ifn] hlt;Sbf] shf{ k|jfxnfO{
k|f]T;flxt ug]{ vfnsf of]hgfx¿ NofP/
a}+sx¿dfkm{t pTkfbgzLn If]qdf shf{sf]
kx'FrnfO{ lj:tfl/t ug]{] of]hgfdf 5 . xfdLn]
s]xL gofF sfo{qmdx¿ th'{df ul/;s]sf 5f} /
eljiodf klg a}+sx¿sf] cfjZostf a'em]/
shf{ k|jfxdf k|f]T;fxg x'g] vfnsf
sfo{qmdx¿ NofpF5f}F .
CORPORATE YATRA MAGAZINE | Jeth–ASAR | 2082 | 33
| WWW.CORPORATESAMACHAR.com
%) s/f]8sf] Jofh a} +sdf ltbf{
Joj;foLsf] nfut sxf“ k'U5 <
s]bf/ nfld5fg]
k|aGw lgb] {zs, kmf];{ u| 'k
ljut !& jif{b]lv kmf];{ u|'kn] lgdf{0f If]qdf ljleGg cfjZos pks/0fx¿sf] Joj:yfkg ;xhLs/0f ul//x]sf]
5 . lgdf{0f If]qdf kmf];{ u|'kn] u/]sf] of]ubfg / lgdf{0f k|lqmof g]kfnsf] ljsf; lgdf{0fsf nflu dxTjk"0f{ dflgG5 .
olta]nf lgdf{0fsf] If]q ;':t cj:yfdf 5g\ . Joj;foLx¿n] e'QmfgL kfpg g;s]/ cfGbf]ng/t cj:yfdf 5g\ .
;/sf/ cfufdL cfly{s jif{sf] ah]6 n]vgsf] tof/Ldf h'l6/x]sf] 5 . xfn} gLlt tyf sfo{qmd ;d]t NofO;s]sf]
;/sf/n] lgdf{0f If]qdf cfufdL lbgsf s:tf] ah]6 Nofpg ;Snf eGg] cfd rf;f] 5 . lgdf{0f pks/0f Nofpg u'|kn]
ef]Ug'k/]sf] cj:yf, jt{dfg lgdf{0f If]qsf] r'gf}tL / cy{tGqsf] ljifodf s]lGb|t /x]/ kmf];{ u|'ksf k|aGw lgb]{zs
s]bf/ nfld5fg];Fu skf]{/]6 ;dfrf/sf nflu ul/Psf] s'/fsfgLsf] ;Dkflbt c+z
xfn cfly{s dGbLsf] cj:yf 5, k' FhLut
vr{ ;':t 5, lgdf{0f If]qdf oL s'/fsf] k|efj
slQsf] k/]sf] 5, clxn]sf] cj:yfnfO{ oxfFn]
s;/L x]b} { x'g'x'G5 <
b]zsf] cj:yf x]bf{ clxn] lghL If]q /
Jofkf/ Joj;fo ug]{sf nflu lgs} sl7g
;do xf] . lghL If]qdf k/]sf] cfly{s bafa
lj:tf/} sd xf]nf ls eGg] xfdLn] 7fg]sf
lyof}+ t/, To:tf] x'g ;s]sf] 5}g . clxn]
b]zs} cfly{s cj:yf ;sf/fTds x'g
;s]sf] 5}g . cfd hgtfdf lg/fzf 5fPsf]
5 . sf]le8–!( kl5 lgdf{0f If]qdf ;a}eGbf
7"nf] c;/ k/]sf] lyof] . h;sf k|efj
clxn] klg b]vf kl//x]sf] 5 .
To;dfly sf]le8sf] ;dodf ;a}eGbf
w]/} c;/ lgdf{0f If]qdf k/]sf] To;af6 cem}
xfdL aflx/ cfpg ;s]sf 5}gf+} . of] If]qdf
s]xL ;'wf/sf ck]Iff u/] klg ck]Iffs[t
;'wf/ x'g ;s]g . To;df lgdf{0f Joj;foLn]
kfpg g;s]sf] e'QmfgL, ;/sf/n] cfly{s
;|f]tsf] ;'lglZrt ug{ g;Sg', ljleGg 7"nf
34 | CORPORATE YATRA MAGAZINE | Jeth–ASAR | 2082
WWW.CORPORATESAMACHAR.com |
cfof]hgfdf eO/x]sf] ;Df:ofx¿sf sf/0f
;dod} k|f]h]S6 k"/f x'g g;Sbf a9\g] nfut
h:tf ljljw sf/0fx¿nfO{ Ps cfk;df
hf]8]/ x]g'{kg]{ x'G5 . ;/sf/n] e'QmfgL lbPg
To;sf/0f lgdf{0f Joj;foLn] afFsL sfd ug{
g;Sbf cfly{s kIf rnfodfg ePg
elg/xFbf pNn]lvt sf/0fx¿nfO{ ;du|df
ljZn]if0f ug'{k5{ . lgdf{0f If]qnfO{ ;/sf/n]
cfkm";Fu} ;fydf lnP/ cl3 a9\g'k5{ .
lgdf{0f If]q eg]sf] sdfpgnfO{ dfq nfu]sf
7]s]bf/x¿ x'g\, b]zk|lt pQ/bfoL 5}gg\ eGg]
cfd dflg; / ;/sf/L ;+oGqx¿d} klg h'g
k|sf/sf] wf/0ff 5, ca To;nfO{ ljZn]if0f
u/]/ kl/jt{g ug'{kg]{ ;do cfO;s]sf] 5 .
lgdf{0f Joj;foLk|ltsf] wf/0ff kl/jt{g
ug' {kg] { eGg'eof] t/, Joj;foLn] jiff} {;Dd
klg 7]Ssf cf]u6]/ sfd k"/f ub} {gg\, w]/}
cfof]hgfnfO{ cnkq agfP/ 5fl8Psf 5g\
o:tf]df sf/afxL gu/]/ eof] t <
;a} Joj;foLsf] lhDdf lng ufx|f] xf]nf
t/, w]/}sf] s:tf] eO/x]sf] 5 eg] e'QmfgL
gkfPs} sf/0f sfd /f]lsPsf 5g\ .
Joj;foLn] lgdf{0f If]qdf sfd ubf{ ;dod}
e'QmfgL kfPdfq lgdf{0f sfo{n] ult lng] xf] .
;dod} e'QmfgL gx'Fbf Joj;foLsf] a}+sdf …r]g
ckm sdf08Ú lalu|Psf], ;|f]t h'6fpg ufx|f]
ePsf] u'gf;f] clws ;'lgPsf] 5 .
Joj;foLn] ;dod} k]d]G6 kfpg] / a}+sx¿df
pgLx¿sf] r]g ckm k]d]G6 ldNb} hfg] xf] eg]
w]/}sf] sfd /f]lsFb}g . 7]s]bf/ eg]sf ;]jfsf]
Jofkf/ ug{ a;]sf JolQmm g x'g\ sfnf] ;"rLdf
kg{ a;]sf xf]Ogg\ lg . sfnf] ;"rLdf kg]{
eg]sf] ;DaGw lalu|Psf] cj:yf xf],
Joj;foL cfkm}+n] cfkm\gf] ;DaGw laufg{
rfxfG5g / < lgdf{0f sDkgLx¿ sfnf];"rLdf
kg]{, ;dod} cfof]hgfx¿ g;lsg] ljifo
afWotfsf] pkh xf] .
7"nf k"jf{wf/ lgdf{0f kl/of]hgfx¿,
xfO8«f]kfj/ nufotsf If]qdf x]eL
pks/0fsf] k|of]u clws x'G5, kl5Nnf] tLg
jif{df dfu / k|ljlwsf] k|of]usf] cj:yf
s:tf] 5 <
lgdf{0f If]qdf x]eL / gd{n
pks/0fx¿sf] k|of]u clws x'G5, of]
;a}nfO{ yfxf ePs} s'/f xf] . h;/L ljZje/
k|ljlwsf] k|of]udf tLj|tf cfPsf] 5 lgdf{0f
If]qdf klg gofF k|ljlwsf] k|of]u a9]sf] 5 .
s]xL jif{ klxn] k|of]u ug]{ pks/0fx¿df
clxn] w]/} kl/jt{g cfO;s]sf] 5 . To;n]
k"jf{wf/ lgdf{0f sfo{df ;xhtf NofP;Fu}
cfly{s nfut klg a9fPsf] 5 . t/, xfn
g]kfndf cfjZostfsf] cfwf/df k"jf{wf/
lgdf{0f ePs} 5}gg\ . ;8s k"jf{wf/df w]/}
sfd eO/x]sf 5g\\, hlt x'g'kg]{ xf] Tof] ultdf
ePsf] 5}g . o;sf] dtna sfd g} gePsf]
eGg] rflxF xf]Og . ;8s k"jf{wf/df ;/sf/n]
sfd u/]sf] 5 . cfjZostfsf cfwf/df
k"jf{wf/ If]qdf lgdf{0fsf] ult eg] ;':t 5 .
xfdLn] xfO8«f] ;]S6/ rf;f]sf ;fy sfd
ul//fv]sf 5f}F . ;/sf/n] klg dxTj lbPsf],
;Defjgf af]s]sf] If]q eP/} To;sf nflu
cfjZos lgdf{0f ;fdu|L, d]l;gx¿ ;KnfO{
ul//fv]sf] x'gfn] nufgL ePsf] 5 . pmhf{
pTkfbg ug{ cfd dflg;s} rf;f] 5 . t/,
cfjZostf / ;Defjgfsf] tfnd]n ;d]t
ePsf]b]lvFb}g . b]znfO{ ljB't\af6} cfly{s
;kmntf xfl;n u/fpg ;lsG5 eg]/
nfu]sfx¿sf nflu ;d]t /fd|/L sfd ug]{
jftfj/0f ag]sf] 5}g . Pp6f xfO8«f]kfj/sf]
;DefJotf cWoog ePb]lv k"/f gx'Fbf;Dd
nufgLQmf{b]lv lgdf{0fsf] lhDdf lnPsf]
sDkgLn] oltw]/} ;d:ofsf] ;fdgf ug'{
kl//fv]sf] 5, To;df ;/sf/n] ;xh
jftfj/0f lgdf{0fdf ;xof]u k'¥ofpg'kg]{ xf] .
lgdf{0f If]q / nufgLQmf{ b'a} b]zs} cfly{s
ljsf;df ;kf]6{ l;:6dsf cfwf/ x'g\ eg]/
;/sf/n] klg ;xof]ufTds ;f]rsf ;fy
sfd ug]{ jftfj/0f agfOlbg'k5{ .
clxn] ;/sf/n] ;xhLs/0f ubf{ klg
lgdf{0f Joj;foLn] ;dod} 7]Ssf lnPsf
k"jf{wf/ ;DkGg gubf{ lgdf{0f If]q 7Kk eof],
k' FhLut vr{ gx' Fbf ahf/df k};f uPg eGg]
clg lgdf{0f Joj;foLx¿ e'QmfgL gkfPsf] /
;/sf/n] ;xhLs/0f u/]g eGb} cf/f]k–
k|Tof/f]k ub} { a:g] Û of] ljifodf bf]ifL sf] xf] <
xfdL lgdf{0f Joj;foL;Fu k|ToIf
hf]l8Psf xf]Ogf}F, t/ lgdf{0f If]q xfd|f] d'Vo
;/f]sf/sf] If]q ePsf] / glhsaf6
xfdLx¿n] lgofnL/fv]sf] x'gfn] olt eGg
;lsG5 ls o;df b'a} kIfsf] cf– cfkm\gf]
ts{ xf]nfg\ . t/, e'QmfgL ;dod} gx'Fbf To;n]
Joj;foL ;d:ofdf k/]sf eg] 5g\ . h:tf] M
lgdf{0f ;DkGg u/]sf] s'g} Ps Joj;foLn]
%) s/f]8 ¿k}ofF e'QmfgL ;dod} kfPg eg]
p;sf] lgdf{0f nfut a9\5 . w]/}n] a}+saf6
C0f lnP/ cfof]hgfdf nufgL ug]{ x'g\, ^
dlxgf, jif{ lbg;Dd klg e'QmfgL kfPg eg]
Joj;foLsf] nfut a9\5 . %) s/f]8sf]
Jofh a}+sdf ltg{ Joj;foLsf] nfut sxfF
k'U5 < Joj;foLn] C0f vf]h]/ k"jf{wf/
agfpg slxn];Dd ;S5g < e'QmfgL dfq
xf]Og eg]h:tf] lgdf{0f ;fdu|L gkfpg],;dod}
;fO6df sfd ug]{ jftfj/0f gaGg], hnljB't\
cfof]hgfx¿df ;a}eGbf w]/} jg / :yfgLosf]
;d:of cfO/xg] u5{g\, o:tf afWofTds
kl/l:yltx¿ cfO/xg] x'gfn] ;dod} k|f]h]S6
k"/f x'Fb}gg\ . k|f]h]S6 g} k"/f gu/]kl5 e'QmfgL
gkfpg] ljifo :jefljs xf] . o:tf]df sfd
ug]{nfO{ klg ;xh x'Fb}g, nfut t k"jf{g'dfg
u/]eGbf a9\g] g}b]lvG5 . o:tf]df /fHon] klg
;du| s'/fnfO{ ldnfP/ n}hfg ;Sg'k5{ .
;sf/fTds ¿kdf sfd ug]{ / e'QmfgL lbg]
jftfj/0f agfpFb} n}hfg] xf] eg] b'O{
kIfaLrsf] ;DaGw ;sf/fTds aGb} hfG5 .
kmf];{ u| 'kn] lgdf{0f If]qdf k|of]u x'g]
pks/0fx¿ sxfFaf6 NofpF5 <
xfdLn] ljut !& jif{b]lv k"jf{wf/
If]qdf cfjZos kg]{ lgdf{0f pks/0fx¿
laqmL ljt/0f ub}{ cfO/x]sf 5f}F . ;fgf,
demf}nf tyf 7"nf h'g;'s} k|sf/sf k"jf{wf/
lgdf{0f pks/0fx¿ xfdLn] ljZjahf/df
k|rlnt a|fG8x¿sf] oxfF cflwsfl/s¿kdf
laqmL ljt/0f, :k]o/ kf6{;\ / cfkm\6/ ;]N;
;le{; h:tf ;]jf lbFb} cfPsf 5f}F .
cd]l/sfsf] ;LPgPr, ;fpy sf]l/ofsf]
x'08fO{ Pe/8fog, ef/tsf] PnOPg6L,
chfS; OlGhgLol/ª h:tf sDkgL;Fu
;dGjo u/]/ ljz]ifu/L hnljB't\ / lgdf{0f
If]qsf gjLgtd k|ljlw / pks/0fx¿ xfdLn]
g]kfndf pknAw u/fpFb} cfPsf 5f}F .
lgdf{0f ;fdu|L ljz]ifu/L 7"nf d]lzgx¿
/ ltgsf kf6{k"hf{ x]bf{ d]lzg t xf] lg
eg]h:tf] k/] klg lgs} g} dxTjk"0f{
;+j]bgzLn x'G5g\ . To;df k|ljlw / k|of]u ug]{
l;kn] e"ldsf v]N5 . To;df cfkm\6/ ;]N;
Aofscksf nflu /fd|f] ;le{; lbg]
k|fljlwsx¿, :k]o;{ kf6{x¿sf] df}Hbft /fd|f]
x'g}k5{ . xfdLn] To;sf nflu xfdLn] sfd
ul//fv]sf 5f}F .
lgdf{0f If]qdf gLltut Joj:yfsf
sf/0f ;d:ofx¿ a9]sf] lgdf{0f
Joj;foLx¿sf] u'gf;f] ;'lgG5, lgdf{0f
;fdu|L Nofpg] sDkgLn] klg r'gf}tLsf]
;fdgf ug' {kg] { cj:yf 5 <
xfdLn] w]/} g} r'gf}tLx¿sf] ;fdgf
ug'{kl//x]sf] cj:yf 5 . slt;Dd eg],
;fkm\6f, 8ANo"6Lcf]n] dfg]sf] xfd{gL sf]8
-xfn ToxL xfd{gL sf]8 g]kfndf eG;f/df
nfu" 5_ ePsf] d]l;g g]kfndf NofpFbf
eG;f/sf] Ps hfFr clwsf/Ln] d]l;gsf]
sf]8 dfGg ;lsFb}g uf8Lsf] sf]8df eG;f/
ltg'{k5{ elGbbf cGt/f{li6«o lgsfon] dfg]sf]
eGbf km/s xfd{gL sf]8df ab\n]/ eG;f/
ltg'{kg]{ jftfj/0f agfOof] . o:tf] x'Fbf h'g
lgdf{0f d]l;gdf eG;f/ sd nfUg'kg]{ lyof]
Ps clwsf/LnfO{ nfu]s} e/df xfdLn]
uf8Lsf] sf]8df eG;f/ lt/]/ d]l;g
CORPORATE YATRA MAGAZINE | Jeth–ASAR | 2082 | 35
| WWW.CORPORATESAMACHAR.com
lgsfNg'kg]{ cj:yf 5 .
To;sf] c;/ lgdf{0f Joj;foLdf nfut
yk eP/ uof] . ljZjn] dfg]sf] sf]8nfO{
eG;f/sf] Ps clwsf/Ln] gdfg]/ w]/} eG;f/
p7fpg ;lsG5 eGg] lgot /fVbf
6]Sgf]nf]lhnfO{ P8K6 gubf{ vfnL dnfO{ s/
w]/} p7\5 eGg] ;f]r /fv]/ dfq /fHo ;+oGqn]
sfd ug'{ ePg . o:tf] s]; kl//xG5g\ .
eG;f/ ljefu / cy{dGqfnonfO{ eGbf
eGbf xfdL yfs]/ a;]sf 5f}F . pxfFx¿
cbfntsf] lg0fo{ dfUg'x'G5, Pp6f sDkgLn]
dfq cbfnt slxn];Dd wfpg] < ;/sf/nfO{
;Demfpg ;lsPg, OSo'Kd]G6;\ Nofpg} k¥of]
ltg}{ gkg]{ cltl/Qm s/ afWotfdf ltb}{ ;fdfg
NofO/fv]sf 5f}F . of] xfdLx¿sf nflu
kL8fbfoL cj:yf xf] . xfd|f] nflu t o;n]
;'¿df nufgL w]/} ug'{k¥of] eGg] dfq xf] t/,
To;sf] c;/ l;w} sGh'd/nfO{ kl//fv]sf]
5 . ;/sf/n] sxfFaf6 /fh:j a9L p7fpg
;lsG5 eGg] lx;fjn] xf]Og k|ljlwsf] If]qdf
ePsf kl/jt{gaf/] a'em]/, ljZjdf s:tf gLlt
cjnDag ul/Fb} cfPsf] 5, To; cg';f/
b]zsf] gLlt tyf sfg"g agfpg'k¥of] .
lgdf{0f If]q ;/sf/, Joj;foL /
sfdbf/sf] dfq xf]Og, xfdL ;a}sf] ;femf
bfloTj xf] . b]zsf] k"jf{wf/ ljsf; /fd|f] xf];\
ljsf;n] ult lng'k5{ eGg] wf/0ff cfd
gful/ssf] x'G5, ;f]xL cg';f/ ;]jf k|jflxt
x'g] xf] . s'g} :yfgdf :s"n agfOof] eg] k|of]u
ug]{ xfd|} afnaflnsfn] xf], b]zdf Pp6f
Pc/kf]6{ aGof] eg] To;sf] k|of]u ;a}n] u5{g,
ToxfF Joj;foLn] cj;/ kfpF5g\ .
b]zsf] s'g} 7fpFdf lgdf{0f ul/Psf] /fd|f]
;8s k"jf{wf/n] xfdLnfO{ g} ef]nL ;xhtf
lbg] xf] . Pp6f k|f]h]S6n] To;If]qsf
:yfgLon] dfq nfe lng] xf]Og, k|f]h]S6df
hf]l8P/ sfd ug]{ sfdbf/b]lv ;8s k|of]u
ug]{x¿ / ;du| b]zsf] cj:yfdf ;sf/fTds
kl/jt{g u/fpg d2t k'U5 . To;}n] of] If]q
lgdf{0f Joj;foLsf] tTsfnLg gfkmf /
3f6f;Fu dfq ;DalGwt geP/ jiff}{F;Dd
cfd gful/sn] nfe lng] 7fpF klg xf] .
To;}n] lgdf{0f If]qdf ;/sf/ / ;a}sf]
bfloTj 5, ;/sf/n] k|fyldstfdf
/fVg'k5{ . ;/sf/n] Ifdtf cg';f/
k"jf{wf/df nufgL a9fpg'k5{ . ca cfpg]
ah]6df oL s'/fsf] ;Daf]wg x'g'k5{ . lgdf{0f
If]qdf nufgL a9]dfq k"jf{wf/ ljsf;n]
ult lng] xf] .
lgdf{0f ;Knfo;{sf] 7"nf] Rofn]Gh
eg]sf] pwf/f]df ul/g] Aofkf/ xf] . clxn]
lgdf{0f Joj;foLn] w]/} 7"nf k|f]h]S6 lnP/
a;]sf 5g\, pgLx¿nfO{ sfd ug{ d]l;g/L
;fdu|Lsf] cfjZostf k5{, Sof; e'QmfgL ug{
;Sb}gg\ yf]/}df sfd rnfpFbf k"/} e'QmfgLsf]
rqm g} lalu|Psf] 5 .
sDkgLsf] cfufdL /0fgLlts of]hgf s]
s:tf 5g\ <
xfdLn] sG;6«S;g If]qdf cfjZos
gjLgtd k|ljlwdf cfwfl/t OSo'Kd]G6;x¿
leq\ofpg] kIfdf g} hf]8 lbP/ sfd ug]{ xf] .
xfO8«f]sf] If]qdf klg w]/} sfdx¿ e}/x]sf 5g\ .
lgs} Rofn]lGhª lgdf{0fx¿ 5g\ . xfO8«f]sf
nflu Aofl:6«ª ug' {k¥of] eg] To;sf nflu
cfjZos OSo'Kd]G6;b]lv Aofl:6ªsf nflu
cfjZos ;fdu|Ldf k|fljlws k|zf;lgs
hl6ntfx¿ 5g\, To;sf] cN6/g]l6edf s] lbg
;S5f}F xfdLn] To;sf nflu cfjZos kxn
ub}{ 5f}F . g]kfnsf] lgdf{0f If]q ;'xfpFbf] gofF
k|ljlwdf lgld{t lgdf{0f ;fdu|Lsf] ;xh
pknAwtf u/fP/ ljsf; lgdf{0fdf ;kf]6{ u/L
xfdL /fd|f] sDkgL aGg] xf] .
b]z ;a}n] ldn]/ agfP dfq /fd|f] aG5,
/fd|f] b]zsf] d]?b08 ef}lts k"jf{wf/ xf] .
;u/dfyf cfkm}+ aGof] t/, ToxfF;Dd k'Ug]
;8s k"jf{wf/ /fHon] agfOlbPkl5 ko{6s
k'Ug] x'g\ . b]zdf clxn] k|z:t /f]huf/L
l;h{gf ug{ ;Sg] Psdfq If]q k"jf{wf/ lgdf{0f
g} xf] . /fhgLlts g]t[Tjn] klg of] If]qnfO{
kmf]s; ug'{k5{ . g]kfndf cfjZostfsf]
cfwf/df k"jf{wf/ lgdf{0f ePs} 5}gg\ . ;8s
k"jf{wf/df w]/} sfd eO/x]sf 5g\\, hlt x'g'kg]{
xf] Tof] ultdf ePsf] 5}g . o;sf] dtna
sfd g} gePsf] eGg] rflxF xf]Og .
g]K;] cgnfOg 6« ]l8ª l;:6d (NOTS) dfkm{t z]o/ vl/b/laqmL ubf{ lgDg
s'/fx¿df hfgsf/L /fVg x'g NEPSE ;Dk"0f{ nufgLstf{df cg'/f]w ub{5 M
‣ g]K;]sf] ;b:otfk|fKt lwtf]kq bnfn sDkgL÷zfvfaf6 g6\; k|of]u ug{sf nflu o'h/g]d (USER NAME) / kf;j8{
(PASSWORD) lgMz'Ns k|fKt ug{ ;lsG5 . lwtf]kq bnfn sDkgLx¿sf] gfd, 7]ufgf / kmf]g gDa/ g]K;]sf] j]a;fO6
www.nepalstock.com df pknAw 5 .
‣ nufgLstf{nfO{ a|f]s/ tyf g]K;]sf] k|0ffnLdf hf]8\g] dfWod l6PdP; xf] h;af6 nufgLstf{n] vl/b tyf laqmL cfb]z k|lji6
u/fpg ;S5g\ . k|lji6 ul/Psf] cfb]zsf] x/]s cj:yfsf] hfgsf/L Order Book df uO{ k|fKt ug{ ;lsG5 .
‣ cgnfOg o'h/n] a|f]s/ dfkm{t jf cfkm}n] vl/b ljqmL cfb]z k|ljli6 u/L sf/f]jf/ ug{ ;S5g\ .
‣ nufgLstf{sf] Pp6f lxtu|fxL vftfnfO{ a|f]s/;Fu vf]lnPsf] Pp6f sf/f]af/ vftf;Fu dfq cfj¢ u/]kl5 g6\;df sf/f]af/ ug{
;lsG5 . /fkm;fkm tyf km5\of}{6 ;DjGwL sfo{ ;d]t o;}af6 x'G5 .
‣ sf/f]af/ ug{sf] nflu u|fxsn] cfkm\gf] a|f]s/;Fu lwtf] hDdf ug{'k5{ . lwtf] hDdf u/]sf] cfwf/df a|f]s/n] nufgLstf{nfO{ sf/f]af/
;Ldf (Trading Limit) k|bfg u5{g ;f]xL sf/f]af/ ;Ldfsf] clwgdf sf/f]jf/ ug{ ;lsG5 .
‣ sf/f]af/ ;Ldf tyf lwtf]kq vl/b kl5sf] /fkm;fkm tyf km5\of}{6 sfo{sf nflu l6PdP;af6 lSnol/ª a}+ssf] e-Banking
Portal df uO{ nufgLstf{n] a|f]s/sf] Account df Fund/Collateral Transfer ug{ ;S5g\ . g]kfn lSnol/Ë xfp;
lnld6]8;Fu cfj4 a}+s tyf ljQLo ;+:yfaf6 klg of] ;'ljwf lng ;lsG5 .
‣ lwtf]kq laqmL kZrft www.meroshare.cdsc.com.np dfkm{t MY EDIS vf]nL Transfer share ug'{ kg]{ x'G5 .
o;/L Transfer share u/] kZrft dfq lwtf]kqsf] /fkm;fkm ug{ ;Dej x'G5 .
g]kfn :6s PS;r]~h ln=
o'PgcfO{ zflGt dfu{, eb|sfnL, sf7df8f} + .
36 | CORPORATE YATRA MAGAZINE | Jeth–ASAR | 2082
WWW.CORPORATESAMACHAR.com |
CORPORATE YATRA MAGAZINE | Jeth–ASAR | 2082 | 37
| WWW.CORPORATESAMACHAR.com
k|bLkdfg zfSo M g]kfnL sk8fdf
snf / cfTdf eg] { lzNkL Û
sf7df8f} +sf] emlD;v]ndf /x]sf] ;fgf]
k;n …h'h' j]/Ú ;fob w]/}sf] gh/df kg{
;s]sf] 5}g . t/, ;fgf] 7fpFaf6 ljZj
ahf/;Dd g]kfnL sk8fsf] a|fl08ª / lgof{t
eO/x]sf] 5 eg]kl5 k|bLkdfgsf] syfdf ;a}n]
Wofg lbg}k5{ . k|bLkdfg zfSosf] kfl/jfl/s
k[i7e"ld Jofkfl/s g} xf] . ;g\ !(() sf]
bzsdf, g]kfndf ufd]{G6 pBf]un] lj:tf/ lnFb}
ubf{ pgn] ;fyL;Fu} ufd]{G6 Joj;fodf kfOnf
6]s] . ;'¿df of] If]qaf/] vf;} 1fg lyPg, t/
cg'ej;Fu} l;k a9\b} uof] . …UofkÚ, …jfndf6{Ú
h:tf cGt/f{li6«o a|fG8sf] nflu pTkfbg ubf{
pgn] g]kfnsf] km\ofS6«L k|0ffnL, pTkfbg:t/ /
u'0f:t/;DaGwL cGt/f{li6«o dfkb08 l;s] .
ToxL a]nf g]kfnn] ufd]{G6df cGt/f{li6«o :t/df
/fd|f] pkl:ylt agfO/x]sf] lyof] .
Joj;fo 8'a]sf] If0f, km]l/ pefl/Psf]
ofqf
t/ syf ;w}+ Psgf;sf] x'Fb}g . sf]6fsf]
cGTo, ablnFbf] /fhgLlts cj:yf / ljZj
ahf/sf] dfudf cfPsf] lu/fj6sf sf/0f
g]kfnL ufd]{G6 pBf]u PsfPs 7Kk eof] .
k|bLkdfg eG5g\, …Tof] ;do cFWof/f] h:t}
lyof], 8fs{ km]h g} .Ú t/ oyfy{af6 xf/
vfFb}gg\ pgL . cd]l/sL SnfOG6;Fu ;xsfo{
ub}{ pgn] kfFr jif{;Dd pgLx¿sf] nflu
l8hfOg / pTkfbgdf sfd u/] . log}
cg'ejn] cfh pgnfO{ cGt/f{li6«o:t/sf]
k|fljlws 1fg lbof] . ;g\ !((% df pgn]
cfkm\g} pTkfbg ;'¿ ug]{ lg0f{o u/] .
eQmk'/af6 ;'¿ u/]/ hfkfgsf] cf];fsf k'Ubf,
g]kfnL sk8fsf] snfTdstf / u'0f:t/n]
ToxfFsf u|fxsnfO{ rlst agfof] . Ps
hfkfgL SnfOG6sf] ;fgf] c8{/n] qmdzM
hfkfg, Sofg8f / hd{gL;Dd k'Uof] . otf
g]kfnsf] Aofkf/df klg a9\b} nflhDkf6 /
7d]ndf klg k;n v'n] .
g]kfnL snfsf] ;'uGw;Fu} km]zg
pgn] agfpg] sk8fdf g]kfnL snf,
;+:s[lt, k|s[lt / rf8kj{sf] emNsf] b]lvG5 .
h'h' j]o/sf l6–z6{x¿df …td;f]df hf]lt{udoÚ
h:tf :nf]ug, a'4sf] bz{g emNsfpg] p4/0f
jf lxdfn / dlGb/sf cfs[ltx¿ ;lhG5g\ .
pgsf] gf/f g} 5, …uj{sf ;fy nufpg';\ .Ú
l:j6\h/Nof08b]lv hfkfg;Dd
pgsf SnfOG6 5g\ . sltko
g]kfnL pTkfbgsf] d"No a'‰g]
ljb]zL Joj;foLx¿ g} pgsf]
pTkfbg b]z–b]zdf laqmL
ub} {5g\ . pgL eG5g\, …xfdLn]
agfpg] sk8f ;fdfGoh:tf] nfu]
klg To;sf] l8hfOg / snf g}
xfd|f] an xf] .Ú pgL g]kfnnfO{
…lxdfnog cf6{ xaÚsf] ¿kdf
b]Vg rfxG5g\ . kf6gsf uNnL,
ljxf/, dlGb/ / yfDdf n's]sf]
snf pgn] sk8fdf ptf/]/
ljZj ahf/df k'¥ofpg] ;kgf
af]s]sf 5g\ .
…xfdL sk8fdfkm{t g]kfnL snfnfO{ af]Ng]
agfpg] k|of; u5f}{F,Ú pgL eG5g\, …Ps lsl;dn]
xfdL snf / ;+:s[lt klg lgof{t ul//x]sf
5f}F .Ú pgsf l8hfOgx¿nfO{ ljz]if u/L
ljb]zdf a:g] g]kfnLx¿n] dg k/fPsf 5g\ .
pgLx¿ g]kfnLkgsf] efj, ToxfFsf] Sjfln6L
:6\ofG88{ / Unf]an l8hfOg ;]G;aLrsf]
;ld>0f vf]lh/x]sf x'G5g\ .
…s?0ffÚ / …h'h'Ú–b'O{ b[li6sf]0f
pgn] ;g\ !((& df ;'¿ u/]sf] a|fG8
…s?0ffÚ n] x]Dk, AofDaf] / v2/ h:tf
k|fs[lts / cuf{lgs sk8fnfO{ cfwf/
agfP/ o'/f]k / hfkfgdf ;zQm pkl:ylt
agfof] . ToxL cjlwdf pgn] l6–z6{ a|fG8
…h'h' j]/Ú klg ;'¿ u/], hf] snfTds lk|G6 /
;Gb]zdf s]lGb|t 5 . …h'h'Ú ljz]ifu/L o'jf
k':tfnfO{ nlIft ul/Psf] 5, hxfF km];g;Fu}
ljrf/sf] ;dfj]z 5 .
38
| CORPORATE YATRA MAGAZINE | Jeth–ASAR | 2082
WWW.CORPORATESAMACHAR.com |
:jb]zL sk8fsf] k'ghf{u/0f
g]kfnd} pTkflbt sRrf kbfy{sf] k|of]u,
g]kfnd} agfOPsf] l8hfOg, clg g]kfnL
ahf/nfO{ g} nIo ub}{ pgn] pTkfbg a9fP .
pgL eG5g\, …g]kfndf clxn] …d]8 Og g]kfnÚ
sf] d"No a9]sf] 5, ljz]ifu/L o'jfx¿df .
pgLx¿ g]kfnL pTkfbgnfO{ uj{;fy cª\ufNg
yfn]sf 5g\ .Ú sf]/f]gfn] s]xL c;/ kf/]sf] eP
klg ahf/ la:tf/ x' Fb} uPsf] pgsf] egfO 5 .
ljZj ahf/df g]kfnL klxrfg
l:j6\h/Nof08b]lv hfkfg;Dd pgsf
SnfOG6 5g\ . sltko g]kfnL pTkfbgsf] d"No
a'‰g] ljb]zL Joj;foLx¿ g} pgsf] pTkfbg
b]z–b]zdf laqmL ub}{5g\ . pgL eG5g\, …xfdLn]
agfpg] sk8f ;fdfGoh:tf] nfu] klg To;sf]
l8hfOg / snf g} xfd|f] an xf] .Ú pgL
g]kfnnfO{ …lxdfnog cf6{ xaÚsf] ¿kdf b]Vg
rfxG5g\ . kf6gsf uNnL, ljxf/, dlGb/ /
yfDdf n's]sf] snf pgn] sk8fdf ptf/]/
ljZj ahf/df k'¥ofpg] ;kgf af]s]sf 5g\ .
k|bLkdfg zfSosf] syf Pp6f sk8f
pBdLsf] dfq xf]Og, of] Pp6f ;+:s[ltjfxssf]
klg syf xf] . pgsf] ofqfdf b'Mv, hf]lvd /
k'gMlgdf{0fsf] 5fofF 5, t/ ;Fu} 5 cl8u
c7f]6 . g]kfnL sk8fnfO{ s]jn Pp6f n'uf
xf]Og, Pp6f lrgf/L agfpg] ;kgf b]Vg]
k|bLkdfg zfSo clxn] klg cfkm}+ l8hfOgdf
nfluk/]sf 5g\ . pgsf l8hfOgx¿df b]lvg]
g]kfnL cfTdf / cGt/f{li6«o cfTdljZjf;sf]
ld>0f g]kfnL pBdzLntfsf] Pp6f pTs[i6
pbfx/0f alg/x]sf] 5 .
CORPORATE YATRA MAGAZINE | Jeth–ASAR | 2082 | 39
| WWW.CORPORATESAMACHAR.com
g]kfnL dftflktfsf] e/f];fsf]
csf] { gfd ;jf] {Qd ln6f]
g]kfndf dft[Tjsf] efjgf dfq xf]Og,
aRrfsf] x]/rfx / kf]if0fdf klg
cleefjsx¿ cToGt ;hu /xG5g\ .
;Gtfgsf] klxnf] cfxf/ :j:y, ;'kfRo /
kf]if0fo'Qm x'g' clgjfo{ dflgG5 . xfd|f]
k/Dk/fut cfxf/ k|0ffnLdf lzz'x¿nfO{ 3/d}
agfOg] ln6f] v'jfpg] rng 5 . xfd|f
xh'/cfdf / cfdfx¿n] cfˆgf ;GtfgnfO{
3/d} agfPsf] kf}li6s ln6f] v'jfpg] k/Dk/f
nfdf] ;dob]lv rNb} cfPsf] 5 .
t/ cfw'lgs hLjgz}nL / ;do
cefjn] ubf{ 3/d} agfpg] ln6f]sf] k/Dk/f
qmdzM x/fpFb} uof] . oxL cfjZostf a'em]/,
g]kfnL dftflktfnfO{ u'0f:t/Lo, ;'/lIft /
kf}li6s cfxf/ pknAw u/fpg] p2]Zon]
hlGdPsf] xf], ;jf]{Qd ln6f] .
Ps ;do lyof], ha g]kfnL
cleefjsx¿ cfˆgf ;fgf gfgLafa'sf
nflu ljb]zL a|fG8sf a]aL km'8x¿ vf]Hg
afWo x'Gy] . tL pTkfbgx¿ g t g]kfnL
:jfbcg';f/ x'Gy], g t xfd|f] ef}uf]lns tyf
;f+:s[lts kl/j]zcg's"n . o:t} cefjnfO{
a'‰b}, lj=;+= @)%# -;g\ !((&_ df
aLPn;L Og So"d]G6 km"8 k|flnn] ;jf]{Qd
ln6f] sf] ;'¿jft u¥of]—Ps z'4,
:jf:Yoj4{s / g]kfnL :jfbcg'¿k tof/
ul/Psf] kf]lifnf] cfxf/ . k/Dk/fut g]kfnL
ln6f]sf] ;':jfb' :jfb, kf}li6Qmf;Fu} cfw'lgs
pTkfbg k|ljlwsf] ;+of]hg ub}{, o;n] nfvf}F
g]kfnL cleefjsx¿sf] dg lhTg ;kmn
eof] . ;jf]{Qd ln6f] cfh gfgLafa'b]lv
j[4j[4f;Ddsf] /f]hfO aGb}, :j:y
hLjgz}nLsf] kof{o ag]sf] 5 . g]kfnL :jfb,
k/Dk/f / kf]if0fsf] Ps cb\e't ;+of]hgsf
¿kdf o;n] g]kfnL kl/jf/sf] efG;fdf
cfˆgf] cleGg :yfg agfO;s]sf] 5 .
;jf]{Qd ln6f] s]jn :jfbdf dfq
pTs[i6 5}g, of] cfdfafa'sf] dfof /
;Gtfgsf] :j:y eljiok|lt xfd|f]
k|lta4tfsf] k|tLs xf] . pTkfbgx¿
ljZj:t/Lo u'0f:t/ dfkb08 cg';f/ lgld{t
/x]sf] 5 . h;n] x/]s rDrf ln6f];Fu kf]if0f,
;'/Iff / ljZjf;sf] Uof/]G6L lbG5 . ;Gtfgsf]
;'b[9 j[l4 / ljsf;sf nflu xf] . x/]s
Kofs]6nfO{ u'0f:t/sf] s7f]/ k/LIf0faf6 kf/
ul/Psf] atfOPsf] 5 .
;jf]{Qd ln6f] gDa/ ! x'g'sf] sf/0f
o;sf] ljlzi6 pTkfbg k|lqmof, pRr u'0f:t/
/ g]kfnL kl/jf/sf nflu ljz]if¿kdf tof/
kfl/Psf] kf]if0fo'Qm tTj xf] . g]kfnd} pTkfbg
ePsf] o; ln6f]df s'g} klg xflgsf/s
s]ldsn jf ;+/Ifs kbfy{ k|of]u ul/Psf] 5}g,
h;n] lzz'x¿sf] :jf:YonfO{ ;'/lIft
/fV5 . ljb]zL a|fG8x¿;Fu t'ngf ubf{
u'0f:t/df cAan /xFb} lskmfotL;d]t
ePsfn] cfd g]kfnL cleefjssf] klxnf]
5gf]6 aGg ;kmn ePsf] 5 . le6fldg,
SoflN;od, cfO/g, k|f]l6g, sfaf]{xfO6]8
h:tf cTofjZos kf]ifs tQ\jx¿n] el/k"0f{
o; ln6f] g]kfnL lzz'x¿sf] cfxf/cg';f/
agfOPsf] 5, h;n] ;lhn} kfrg x'g] /
;Gt'lnt kf]if0f k|bfg ug]{ ljz]iftf af]s]sf]
5 . of] s]jn cfxf/ dfq xf]Og, xfd|f
40 | CORPORATE YATRA MAGAZINE | Jeth–ASAR | 2082
WWW.CORPORATESAMACHAR.com |
xh'/cfdfn] ;Gtfgsf nflu agfpg] 3/fo;L
kf}li6s vfgfh:t} k|]d, ljZjf;, / k/Dk/fsf]
;ld>0f xf] .
;jf]{Qd ln6f] :j:y z/L/ / dfgl;s
ljsf;sf nflu plQs} k|efjsf/L 5 . o;n]
lzz'x¿sf] x•L, df+;k]zL, :gfo' k|0ffnL tyf
dl:tis ljsf;df ;xof]u k'¥ofpF5 .
k|fs[lts tTjx¿sf sf/0f kfrg k|0ffnLnfO{
dha't agfpg d2t u5{, h;n] k]6nfO{
xNsf / cf/fdbfos cg'e"lt lbG5 . /f]u
k|lt/f]wfTds Ifdtf a9fpg] o; ln6f]n]
aRrfx¿nfO{ :j:y /fVg dxQ\jk"0f{ e"ldsf
v]N5 . z/L/nfO{ cfjZos ;Dk"0f{ kf]ifs
tQ\jx¿ k|bfg ub}{ bL3{sfnLg :jf:Yo nfe
lbg' o;sf] d'Vo ljz]iftf xf] .
;jf]{Qd ln6f] s]jn :jf:Yosf nflu
dfq geO{ g]kfnL ;dfh / cy{tGqsf nflu
klg nfebfos 5 . g]kfnL ls;fgsf]
d]xgt, g]kfnL pBdzLntfsf] k|ltlaDa, /
g]kfnL dftflktfsf] uj{ o; pTkfbgdf
;d]l6Psf] 5 . :yfgLo pTkfbgnfO{ k|j4{g
ub}{ o;n] ljb]zL cfoft k|lt:yfkgdf
dxTjk"0f{ of]ubfg k'¥ofPsf] 5 . sRrf
kbfy{ g]kfnL ls;fgx¿d}qL gLltcg';f/
vl/b ul/Psfn] pgLx¿sf] cfDbfgLdf j[l4
x'g'sf ;fy} :jb]zL pTkfbgsf] d"No lj:tf/
ug{ d2t ldn]sf] 5 . ;fy}, g]kfnL
pBf]unfO{ k|j4{g ub}{ xhf/f}F g]kfnLx¿nfO{
/f]huf/L l;h{gf u/L pgLx¿sf]
lhljsf]kfh{gdf of]ubfg k'¥ofPsf] 5 .
:jb]zd} u'0f:t/Lo pTkfbg pknAw u/fpFb}
b]zsf] cfTdlge{/tfnfO{ alnof] agfpg]
xfd|f] nIo xf], h;df ;jf]{Qd ln6f]n] 7f];
e"ldsf v]ln/x]sf] 5 .
ljb]zL pTkfbgeGbf ;:tf], kf]if0fo'Qm,
;'kfRo, ;'/lIft clg g]kfnL :jfbo'Qm eP/
g} ;jf]{Qd ln6f] ahf/df ;a}eGbf a9L laqmL
x'g] a]aL km'8 ag]sf] 5 . ahf/df ;]/]n]s
h:tf cGt/f{li6«o a|fG8x¿ k|lt:kwf{df 5g\,
t/ g]kfnL cleefjsx¿sf] klxnf] /f]hfO
cem} klg ;jf]{Qd ln6f] g} 5 . o;sf] d'Vo
sf/0f u'0f:t/, d"No, clg g]kfnL
afnaflnsfsf] :jf:Yo cfjZostf;Fu d]n
vfg] pTkfbg k|lqmof xf] .
eljiosf of]hgfx¿cGtu{t, sDkgLn]
gofF :jfb / pRr u'0f:t/sf pTkfbgx¿
ljsf; ub}{ g]kfnL a]aL km'8 pBf]unfO{ gofF
prfOdf k'¥ofpg] nIo /fV5f}F . cGt/f{li6«o
ahf/df g]kfnL pTkfbgsf] kx'Fr lj:tf/ ub}{,
gjLgtd\ k|ljlw tyf cg';Gwfgdfkm{t cem
kf]lifnf] / ;'/lIft a]aL km'8 lgdf{0f ug]{ xfd|f]
k|fyldstf x'g]5 . ;fy}, ;fdflhs
pQ/bfloTj cGtu{t, afn kf]if0f sfo{qmdx¿
;~rfng u/L cfdfa'af / cleefjsnfO{
;r]t u/fpg] tyf :j:y eljio lgdf{0fdf
of]ubfg lbg] p2]Zo /fv]sf 5f}F .
afnaflnsfsf] kf]if0f eg]sf] s]jn
vfgf v'jfpg] ljifo dfq xf]Og, of] t
Pp6f k':tfsf] enfO;Fu ;DalGwt 5 .
g]kfnL cfdfafa'n] cfˆgf ;Gtfgsf]
eljio ;'/lIft agfpg s'g} ;Demf}tf ug{
rfxFb}gg\ . To;}n], ha s'/f aRrfsf]
klxnf] cfxf/sf] cfpF5, ;jf]{Qd ln6f] g}
;a}sf] klxnf] /f]hfO x'G5 . g]kfnd}
pTkfbg ePsf], ;Gtfgsf] :jf:Yok|lt
;dlk{t, clg g]kfnL cy{tGqnfO{ alnof]
agfpg] of] a|fG8 cfh nfvf}F kl/jf/sf]
ljZjf; lhTg ;kmn ePsf] 5 .
CORPORATE YATRA MAGAZINE | Jeth–ASAR | 2082 | 41
| WWW.CORPORATESAMACHAR.com
;/sf/sf] cg]sy/L gLltn]
xfd|f] s[lif If]q ynf k/]sf] 5
e/t/fh 9sfn
k|aGw lgb] {zs, d'lQmgfy s[lif sDkgL
d'lQmgfy ljsf; a} +ssf] pTs[i6 ;kmntfkl5 @)&% ;fndf d'lQmgfy ;d"xn] Ps sbd cl3 a9\b} d'lQmgfy s[lif
sDkgLsf] :yfkgf u¥of] . ()! hgf ;+:yfks ;b:ox¿sf] ;lqmotfdf :yfkgf ul/Psf] sDkgLn] 5f]6f] ;dod} s[lif
If]qdf 5'§} klxrfg agfpg ;kmn ePsf] 5 . sl/a @) jif{eGbf a9L a} +lsª If]qaf6 pTs[i6 ;kmntf xfl;n ul/;s]sf
e/t/fh 9sfn olta]nf d'lQmgfy s[lif ljsf; sDkgLsf k|aGws lgb] {zs 5g\ . sDkgLdfkm{t s[lif If]qsf] ;'wf/ /
:jb]zdf /f]huf/ s;/L l;h{Gff u/fpg ;lsG5 eg]/ 9sfn sDd/ s;]/ nfluk/]sf 5g\ . of] sDkgLn] cl3 ;f/]sf]
s[lif nufgL bzssf] tof/L, s[lifsf] cfw'lgsLs/0f / sDkgLn] lnPsf] gLlt / casf] ;Defjgfsf] ;Gbe{df /x]/
9sfn;Fu skf]{/]6 ;dfrf/sf nflu ef]h/fh e08f/Ln] u/]sf] s'/fsfgLsf] ;Dkflbs c+zM
g]kfnsf] s[lifnfO{ x]g] { ;/sf/sf] gh/
Psflt/ 5g\, xfd|f gLlt csf] {lt/ 5, clg hlt
klg s[lif pTkfbg eO/x]sf] 5 Tof] cs} { 9ª\un]
eO/x]sf] 5, tl/sf ldn]sf] 5}g . o;}u/L
rln/x]sf] 5 bzsf} + eO;Sof] . g]kfnsf] s[lif
If]qnfO{ tkfO{ +n]rflxF s;/L x]g' {ePsf] 5 .
clxn] hlt klg s[lif sd{x¿ ePsf 5g\
lt Psflt/ / /fHon] lng] s[lif gLlt csf]{tkm{
kmls{Psf] 5 . pTkfbg / ahf/sf] klg tfnd]n
5}g . o;/L rf/}lt/ kmls{Psf] gLltnfO{ xfdLn]
sDkgLdfkm{t hf]8]/ Ps} lbzfdf kmsf{pg]u/L
sfd u/]sf 5f}F . ;d:of sxfF ePsf] xf], Pp6f
ls;fgn] pTkfbg u/]sf] s'g} a:t'nfO{ ;xh
¿kdf pkef]Qmf;Fu s;/L k'¥ofpg ;lsG5 eg]/
xfdLn] To;sf] cWoog cg';Gwfg klxrfg
u/]sf 5f}F .
xfd|f] s[lif k|0ffnLsf] d'Vo ;d:of eg]sf]
;'¿df sxfF, s] pTkfbg, s:tf] pTkfbg / s;/L
pTkfbg eGg] k|Zg cfpF5 . xfdLn] To;sf]
klxrfg u/]sf 5f}F, pTkfbgkl5sf] ahf/nfO{
hf]8\g] sfd bf];|f] dxTjk"0f{ s'/f x'g cfpF5 .
xfdLn] u/]sf] / ug{ vf]h]sf] eg]sf] ;xL
:yfgdf plrt pTkfbg, ahf/ / pkef]Qmf;Fu
s;/L hf]8\g ;lsG5 To;nfO{ hf]8 lbPsf
5f}F . xfdL;Fu gLlt gePsf xf]Ogg\ . t/, o:tf
gLlt 5g\ h'g gLltsf] ef/Ln] lylrP/ s[lif If]q
yn} k/]sf] 5 . ;/sf/nfO{ klg xfdLn]
cgfjZos gLltx¿ x6fP/ rflxg] / cfjZos
gLlt dfq /fVg'k5{ eg]sf 5f}F .
sDkgLdfkm{t 5l/Psf gLltnfO{ PsLs[t
42 | CORPORATE YATRA MAGAZINE | Jeth–ASAR | 2082
WWW.CORPORATESAMACHAR.com |
u/L To;sf] klxrfg u/]/ cl3 a9]sf 5f}F .
;ftj6} k|b]zdf To;sf nflu cfjZos bIf
k|fljlws hgzlQm, ;+3;+:yfsf] Joj:yf u/]sf
5f}F . o;/L lghL If]q u}/–;/sf/L ;+:yfx¿n]
o;af6 cWog u/]/ sfdx¿ eO/x]sf 5g\ .
gLlt agfpg] lgdf{tfx¿nfO{ klg xfd|f s[lifsf
ljBdfg ;d:of, bL3{sfnLg gLltsf ;Gbe{df
lj:t[t atfPsf 5f}F . cg';Gwfg ug]{ p2]Zo
cg';f/ xfdLn] kxf8sf nflu #% /f]kgL
-:ofª\hf_ / t/fO{sf nflu @)) /f]kgL
-lrtjg_ hUufdf l/;r{ ;]G6/ rnfPsf 5f}F .
o;df xfdLn] cWoog g} u/]/ gLlt agfpg]nfO{
hf]8]/, s[lifsf ofjt\ ;d:ofx¿sf] klxrfg
u/]sf 5f}F . s[lifdf nufgL ug]{ lghL If]qx¿
cfpg ;Sg' ePsf] 5}g . ;a} If]qdf lghL If]qdf
k'u]sf 5g\, t/ s[lifdf k'u]sf] b]lvFb}g . of] 5f]6f]
;dodf gfkmf cfh{g ug{ ;lsFb}g, ;do nfU5
t/, bL3{sfnLg d'gfkmf eg] lbG5 . To;}n]
;/sf/n] s[lifdf nufgL a9fpg / cfufdL
bzsdf lghL If]qnfO{ s[lifdf nufgL a9fpg
;s]df of] bz jif{df s[lifdf Pp6f gofF km8\sf]
dfg]{df ljZjf; 5 .
tkfO{ Fx¿sf] sDkgLn] s[lif If]qsf !) j6f
If]qx¿ g} 5'6\ofP/ To;df sfd ub} { cfO/x]sf]
5 . ljz]ifu/L] s'g If]q a9L k|efjsf/L
b]lvPsf] 5 <
s[lif If]qnfO{ a'em\g sfd ug{ ;lhnf] xf];\
eg]/ s[lif If]qsf ;Defljt bzj6f If]qnfO{
cfwf/ dfg]/ clxn] xfdLn] sfd u/]sf 5f}F .
xfdLn] sDkgL :yfkgf u/]kl5 ljlEfGg s[lifsf
ljleGg If]qdf sfd u/]sf s[ifsx¿ xfdL;Fu
hf]l8P/ sfd ug]{ OR5f hgfpg'x'GYof] . To;}n]
aLplahgsf] If]qdf, kz'kIfL, s[lif, g;{/L, dn,
hnjfo'nufot If]qdf sfd ubf{ s[lifsf ;a} /
s[ifsn] ug]{ ;a} hf]8]sf 5f}F . o;df sfd ug{
;lhnf] x'G5, gLlt 5'6ofpg / agfpg ;lhnf]
u5{ eg]/ of] vfnsf] cEof; u/]sf xf}F . of] If]q
5'6\ofP/ sfd ubf{ klxrfg klg eof], ;+:yfn]
u/]sf] sfd klg 5'l§G5, ;a}nfO{ Pp6} 8fnf]df
xfNg' eGbf klg km/s–km/s 5'6\ofPsf xf}F .
km/s–km/s !) j6f sDkgL agfP/ ;~rfns
;ldlt;Dd 5'§} agfP/ cl3 a9]sf xf}F .
xfdLn] b'O{j6f sDkgLsf] aLp
…kml6{nfOh/Úsf] cfO{kLcf] g} lgsfNg] k|lqmof
cl3 a9fO;s]sf 5f}F . of] sfd s]xL ;doleq}
x' Fb}5 . lt !) sDkgLdWo] & j6f sDkgL
pTkfbg / pBf]udf hfG5g\ . Pp6f 6]«l8ª sDkgL
5, To;n] ef]ln ;d'bfodf k'u]/ k|lzIf0f
tflnd lbg]b]lv g]kfnaflx/ b]zdf pTkflbt
j:t'nfO{ s;/L k'¥ofpg] / eO/x]sf] dfs]{6
…UofkÚnfO{ hf]8\g] eGg] ljifodf k"nsf] sfd
u5{ . oL ;a} s'g} g s'g} ¿kdf Pscfk;df
hf]l8Psf 5g\ . o;df xfdLn] sfd u/]sf 5f}F .
clxn]sf] o'jf k':tf cuf{lgs v]tLtkm{ klg
cfslif{t 5g\ . csf] {tkm{ xfd|f] s[lif k|0ffnLleq
cfoftnfO{ k|lt:yfkg ug{sf nflu xfOla|8df
klg plQs} hf]8 lbg'k/]sf] 5 . clxn] s[ifsx¿
klg cGof]ndf 5g\, cuf{lgsdf cfsif{0f x'g] ls
a9L pTkfbg ug] { xfOla|8df nfUg] sDkgLsf]
d'Vo e"ldsf s]df xf] <
oxfFlg/ b'j} s'/f /fd|f x'g\ . s[lif If]qsf]
ljsf; / lj:tf/df oL b'a}sf] e"ldsf clt
cfjZos 5 / rflxG5 klg . d'Vo s'/f t
nufgL / d"Nod} cfpg] xf] . cuf{lgs pTkfbgdf
nufgL / ;do w]/} nfU5, To;sf] ahf/ d"No
klg dxª\uf] x'G5 . t/, ;Sg]n] t cuf{lgs km"8
dfu u/]sf 5g\ . clxn] t ljZjd} o;sf] dfu
a9L 5 . xfdLn] dfu cg';f/sf] pTkfbg a9fP/
lj:tf/ ug' {k5{ .
o;}u/L, xfOa|L8 pTkfbgsf] klg dfu klg
clws 5 . ;fdfGo /sd sdfP/ hLjgofkg
ug]{ Ps tKsfnfO{ ahf/ d"Non] a9\bf c;xh
eO/x]sf] 5 . dxª\uf] km'8 ;w}+ ckmf]8{ ug{
;Sb}gg\ . xfOa|L8 pTkfbgn] pgLx¿nfO{ dfq
xf]Og pTkfbgsf] cfFs8fnfO{ klg t ;Gt'ng ug]{
sfo{ u/]sf] 5 . t/, xfdLn] Nofpg] clwsf+z
aLp aflx/af6 cfPsf] x'G5 . cfkm\g} b]zsf] aLp
xf]Ogg\ . To;}n] xfOa|L8 aLp g]kfnd} pTkfbg
ug' {k5{ . To;sf nflu xfdLnfO{ ;/sf/n]
nfO;]G; lbPsf] 5 . xfdLn] t/sf/L / vfBfGg
afnLsf] aLp pTkfbg u5f}{F . t/, oxfF klg
xfdLn] xfOa|L8 / cuf{lgs b'j} s'/fnfO{ ;Fu}
n}hfg'k5{ . clxn] xfdL xtf]T;flxt eP/
l5d]sL d'n's ef/t;Fu k|lt:kwf{ ug{ ;Sb}gf}F
eg]/ h;/L a;]sf 5f}F, b]zd} /fd|f] u'0f:t/Lo
pTkfbg ug{ ;s]sf] v08df xfd|f] klxnf] ahf/
ef/t g} x'g] 5 . clxn] klg xfd|f] hlt j:t'x¿
ef/tnufot d'n'sx¿df lgof{t x'G5g\, To;sf]
ahf/ 5'6\6} / dxTjk"0f{ x'g] 5 .
sDkgLn] rfn" cfly{s jif{df !(& k|ltzt
gfkmf sdfpg ;kmn ePsf] 5 . 5f]6f] ;dod}
5nfª df/]sf] 5 of] s;/L ;kmn eof] <
xfdLn] ljz]ifu/L rf/ cf]6f df]8ndf sfd
ul//fv]sf 5f}F . Plu|sNr/ l/;r{ ;]G6/
-Pcf/;L_, Plu|sNr/ k|f];]l;ª ;]G6/, dfs]{l6ª
;]G6/ / rf}yf]df Plu|sNr/ ljhg]z,
sG;n6]G;L, ;le{;dfkm{t sfo{ ul//fv]sf 5f}F .
klxnf] eg]sf] ls;fgn] u'0f:t/Lo pTkfbgsf]
;fdu|L dn aLp, cf}hf/ pksf/ kfpg'k¥of] .
To;sf h'6]/ nfu]sf lyof}F . sfd ub}{ hfFbf
ls;fgsf] ljZjf; xfdLdfly a9\of] / sf/f]af/n]
klg prfO kfof] . Gffkmf ToxLFaf6 a9\g] xf] .
sDkgLsf] kx' Fr slt s[ifs;Dd k'u]sf] 5 <
xfdLn] ahf/ rnfpg] cj:yf cem}
eO;s]sf] 5}g . cfofttkm{ k|ltztdf eGbf klg
&) lhNnfsf ls;fg;Dd xfd|f] ;fdu|L k'u]sf]
5g\ . xfdLn] s]jn ls;fg;Fu sfd ul//fv]sf
CORPORATE YATRA MAGAZINE | Jeth–ASAR | 2082 | 43
| WWW.CORPORATESAMACHAR.com
xf}F . jf:tjdf pgLx¿sf] pTkfbsTj j[l4 ug{
u/fpg :yfgLo ;/sf/, u}/;/sf/L ;+3 ;+:yfx¿
/ ToxLFsf lghL pBf]ux¿;Fu ldn]/ sfd
ul//fv]sf 5f}F . of];Fu} cfkm\g} k|f];]l;ª pBf]u
;~rfng ug' {kg]{ cfjZostf cf}FNofP/ sltko
:yfgdf To;sf nflu kxn u/]sf 5f}F . xfdL;Fu
kfFr nfv eGbf w]/} ls;fg hf]l8g'ePsf] 5 .
jif{sf] ;ft xhf/;Dd ls;fgnfO{ xfdLn]
tflnd g} k|bfg ub}{ cfPsf 5f}F . xfdLn]
;xsf/L jf ;+:yfut ;+/rgf;Fu sfd u/]/
ls;fg;Fu hf]l8g] xf] . ljZjljBfnodf s[lif
ljifo cWoog u/]sf ljBfyL{x¿nfO{ sfddf
k|j]z u/fpg] sfd g} d'Vo u/L xfdLn] g} ub}{
cfPsf 5f}F . of] If]q 7"nf] 5, oxfF xfdLn]
v'nf ¿kdf ;a}nfO{ ;d]6]/ ;a};Fu ldn]/
;a}sf] lxtdf sfd ug]{ xf] .
casf] kfFr jif{kl5 s[lif ljsf; sDkgLn]
s[lif If]qdf lbg] of]ubfg s:tf] x'G5 < sDkgLn]
s:tf] ;+/rgf ljsf; ug{ ;Ifd x'G5 <
g]kfndf s[lifdf cfjZos PsLs[t
gLltx¿ aGof] eg] xfdLn] ;Defjgf af]s]sf]
:yfgnfO{ dxQ\j lbG5f}F / ToxfF pTkfbg
j[l4 x'G5 . xfdL PSn}n] sfd ug]{ xf]Og,
;xsfo{ u/]/ cl3 a9\g] xf] . xhf/f}F ;xsf/L
;d"x / ;+:yf;Fu ldn]/ sfd u5f}{F . Pp6f
To:tf] ;xsf/L lgdf{0f u5f}{F hxfF x/]s
ls;fgn] cfkm"nfO{ rflxg] pTkfbgsf]
;fdu|L ;a} ;xh} kfpF5g\ . k};fb]lv
u'0f:t/Lo aLplahg xfdL pknAw u/fpg]
u/L ;+/rgf lgdf{0f ub}{5f}F . pTkfbgsf]
lhDdf ls;fg / :yfgLo txsf] xf],
ahf/Ls/0fsf nflu xfdL ;fy lbG5f}F .
xfdLn] eg] cg';f/ ;/sf/sf] ;xof]u kfpg]
xf] eg] clxn]sf] h:tf] JolQmn] rnfPsf]
ahf/ x'Fb}g, xfdL ;+:yfut ahf/ agfpF5f}F .
t/sf/Lsf] xf]n;]n ahf/ ePem}F wfg,
rfdn, ux'F, ds} h:tf vfBfGgsf] nflu
klg xf]n;]n ahf/sf] ljsf;df nfU5f}F .
ToxfF ;xsf/LnfO{ l/6]n dfs]{6df kx'Fr lbP/
Joj:yfkg ug]{ xf] .
slDtdf klg bzj6f g]kfnL pTkfbgnfO{
lg/Gt/ u'0f / kl/df0fnfO{ Aofn]G; u/]/
cGt/f{li6«o ahf/df lbg ;S5f}F eg]/ xfdLn]
Uof/]G6L lbg;Sg] cj:yfdf kfFr jif{leq
k'Ug'kg]{ x'G5 . To;sf nflu g]kfnel/sf
ls;fgsf] af/]df klxn] xfdLnfO{ yfxf
x'g'k5{ . To;}n] xfdLn] k|fKt ljj/0fsf
cfwf/df xfn b'O{ ju{df ls;fgnfO{
juL{s/0f u/]sf 5f}F . ;fgf ls;fgnfO{
;xsf/Ldfkm{t ;d]6]sf 5f}F . ;xsf/Ldfkm{t g}
;xof]u / ;+/If0f u5f}{F . csf]{, h'g ls;fgn]
jif{df nufgL s6fP/ tLg nfv ¿k}ofF
sdfpF5, pgLx¿nfO{ xfdLn] Jofj;flos
ls;fg / pBdLsf] >]0fL /fv]/ k|j4{g ug]{
xf] . To;df klg tLg nfv;Dd sdfpg] / ;f]
eGbf a9L sdfpg] x'G5g\ ls ls;fg sf8{
eg]h:t} juL{s/0f u/]/ sf8{ pknAw
u/fpF5f}F / g]kfnL pTkfbgnfO{ ahf/Ls/0f ug{
tyf cGt/f{li6«o ahf/df k'¥ofpg a|flG8ªsf]
kf6f]df ;]t'sf] sfd u5f}{F . xfdLn] Ps bzs
leq v'nf Jofjxfl/s ljZjljBfno agfpg]
kl/sNkgf u/]sf 5f}F . Tof] ;Dej eof] eg],
ToxfFaf6 lg:sg] jf k9\b} u/]sf ljBfyL{nfO{
sfd b]lv Joj;foL aGg] cj;/ xfdL g}
pknAw u/fpF5f} . ljb]zLnfO{ ;d]t s[lifdf
l/;r{ ug{ g]kfn hfg'k5{ eGg] dfgs :yflkt
ug]{ u/L sfd u5f}{F .
sDkgLsf] kl/sNkgf s[lif If]qdf l/;r{
ug{ dfgs :yflkt ug] { 5, b]zleqsf ls;fgn]
d'Vo afnL nufpg] ;do dn, aLp,
l;FrfOsf] ;'ljwf gkfP/ ;8sdf lg:sg'kg]{
cj:yf 5 . sDkgL / ls;fgsf] ljrf/s}
w/ftndf vf8n k/]g <
;d:of dfq} b]vfP/ a:g] eGbf klg
;DEffjgf h] s'/fsf] hxfF 5 ToxL sfd ;'¿
ug]{ xf] . l;FrfO ;'ljwf ePsf :yfgdf ;f]xL
k|s[ltsf vfBfGg nufpg] xf], gx'g] :yfgdf
sd kfgL rflxg] vfnsf kmnkm"n jf
cGgjfnL /f]Kg] xf] . g]kfnLn] ;Defjgfsf]
cfwf/df ;sf/fTds ljrf/ lgdf{0f u/]/
cl3 a9\g'k¥of] . vfnL ;/sf/n] ul/lbPg,
of] ePg, Tof] ePg eg]/ a:g] xf] eg] s]xL
klg x'Fb}g . b]zs} ;a}eGbf a9L ;Defjgf
ePsf] If]q s[lif xf], dflg;nfO{ rflxg]
vfBfGg xf], ljZj ahf/n] dfu]sf] klg oxL
g} xf] . ljrf/ g} pRr /fv]/ sfd u/]gf}F eg]
s;/L cl3 al9G5, a? c;kmntfsf] rflxF
s[lifdf ;Defjgf 5}g .
44 | CORPORATE YATRA MAGAZINE | Jeth–ASAR | 2082
}
WWW.CORPORATESAMACHAR.com |
k|i6 gLlt / k"jf{wf/ ljsf;ljgf ko{6g cl3 a9\b}g
ljgfos zfx
cWoIf, xf]6]n P;f]l;Pzg g]kfn -xfg_
sf]le8–!( dxfdf/Ln] ylnPsf] g]kfnL
ko{6g If]q clxn] lj:tf/} k"/fg} nolt/ kmls{g
yfn]sf] 5 . ljz]ifu/L ;g\ @)@$ g]kfnL
ko{6gsf] k'g?Tyfgsf lx;fan] ;'vb jif{
aGof] . sl/a !! nfv $& xhf/ ljb]zL
ko{6s g]kfn e|d0fdf cfP, h'g ;ª\Vof ;g\
@)@# sf] t'ngfdf !# k|ltztn] a9L xf] .
xfdLsxfF cfFs8fdf x]bf{ ;a} s'/f /fd|
b]lvG5 . t/ Jojxf/df, g t ko{6s ;ª\Vof
a9]sf] cg'ej Joj;foLn] ug{ ;s]sf 5g\, g
t cfd gful/sn] . sf]le8kl5sf] t'ngfdf
;'wf/ b]lvP klg Jofj;flos ultljlw
klxnfsf] ultdf kmls{Psf] 5}g . ;/sf/n]
cfufdL bzsnfO{ …ko{6g bzsÚ sf] ¿kdf
dgfpg] tof/Ldf 5 . t/, s]jn gf/f / of]hgf
3f]if0ff dfqn] of] If]qsf] k'ghf{u/0f ;Dej
5}g . o;cl3sf gf/f clg ld7f / lrNnf
s'/fn] sfuhdf dfq l;ldt ePsf 5g\ .
ko{6g If]q g]kfnsf] cfly{s ;d[l4sf] ;+jfxs
x'g ;S5, t/ Tof] nIo k"/f ug{ xfdLnfO{
rflxPsf] k"jf{wf/, gLltut :ki6tf /
sfof{Gjog Ifdtfdf Jofks ;'wf/ ug{'k5{ .
ca gf/fdf dfq geO{ Jojxf/ nfu" ug]{ a]nf
cfPsf] 5 . lxhf] xfdL;Fu k"jf{wf/ lyPgg\
cfF6 klg ug{ ;lsFb}gYof] t/, cfh xfdL;Fu
Ifdtf 5 ca /fHon] Ifdtf cg';f/sf] ko{6s
Nofpg] jftfjf/0f agfOlbg'k5{, ;xh /
bL3{sfnLg gLlt NofOlbg'k5{ .
;a}eGbf klxnf t xfdL b'O{ 7"nf b]zsf
ko{6gnfO{ k|fyldstf lbg'k5{ / g]kfnsf]
ko{6g If]qnfO{ rnfodfg 5 x} eGg] cg'e"lt
cGo b]zsf ko{6snfO{ ;d]t u/fpg'k5{ eGg]
dnfO{ nfU5 ef/t / rLgsf ko{6sdf hf]8
lbg' g]kfnsf] ko{6g If]qsf] ;'wf/sf] klxnf]
cfwf/ aGg ;S5 . To;sf/0f ef/t / rLgsf
ko{6snfO{ xfdLn] k|fyldstf lbg'k5{ .
ef/t / rLg M ljzfn ahf/, Go"g
pkof]u
g]kfnsf b'O{ 7"nf l5d]sL /fi6« ef/t /
rLg ko{6gsf] b[li6n] cToGt dxTjk"0f{ ahf/
x'g\ . oL b'O{ d'n'ssf ljzfn hg;ª\Vof,
dWojuL{o cfoju{sf] j[l4, ljb]z e|d0fsf]
a9\bf] k|j[lQ / g]kfn;Fusf] P]ltxfl;s–wfld{s
;DaGwnfO{ x]bf{ g]kfnn] ko{6g ljsf;sf]
7"nf] ;Defjgf b]Vg ;S5 . t/, To;sf] nfe
lngsf nflu g]kfnn] s]xL /0fgLlts,
k"jf{wf/ut, gLltut tyf k|rf/–k|;f/;DaGwL
sbd rfNg cfjZos 5 .
;a}eGbf klxnf, ;'ud cfjfudg /
k"jf{wf/ ;'wf/ d'Vo k|fyldstf xf] . ef/t /
rLg;Fusf] ef}uf]lns ;Ldf ;femf ePsfn]
g]kfnn] :ynut tyf xjfO{ dfu{ b'a}nfO{
k|f]T;fxg lbg'k5{ . ef/tLo ko{6sx¿ ;LdfjtL{
gfsfaf6 ;jf/Ldfu{ x' Fb} cfpg rfxG5g\,
To;}n] ;8s ;'wf/, ;Ldf If]qdf ;'ljwf;DkGg
6«flGh6 kf]OG6 lgdf{0f, / Oldu| ]zg k|lqmof ;xh
agfpg'k5{ . p:t} u/L, rLg;Fusf] s]?ª–
/;'jfu9L gfsfdf cfjfudg ;xh agfpg /
;'/Iff tyf ;]jf ;'ljwf lj:tf/ ug{ cfjZos
5 . p8fgsf] xsdf, sf7df8f}+afx]s n'lDagL,
kf]v/f / e}/xjfaf6 ef/t tyf rLgsf k|d'v
;x/x¿;Fu cGt/f{li6«o ;Lwf p8fg a9fpg' k5{ .
bf];|f], ko{6s nlIft Kofs]h / k|rf/–
k|;f/df gjk|jt{g cToGt h?/L 5 . ef/tLo
ko{6sx¿ wfld{s ko{6g, 5f]6f] cjlwsf]
kfl/jfl/s e|d0f tyf 6«]lsªdf ?lr /fVb5g\ .
t;y{, /fd–hfgsL ;ls{6, kz'kltgfy–
d'lQmgfy–hgsk'/ h:tf wfld{s Kofs]hx¿,
dWod:t/sf] ah]6 6«]lsª Kofs]h ljsf; ug{
;lsG5 . ptf lrlgofF ko{6sx¿ k|s[lt,
lxdfn, ;f+:s[lts ;Dkbf / nSh/L cg'ejdf
cfslif{t x'G5g\ . pgLx¿sf] efiffdf hfgsf/L
;fdu|L, lrlgofF ufO8 ;]jf / ;'/lIft /
u'0f:t/Lo xf]6]n Kofs]h ljsf; ug{ ;lsG5 .
t];|f], ef/t / rLgdf nlIft l8lh6n /
lkmlhsn dfs]{l6ª /0fgLlt h?/L 5 . ;fdflhs
;~hfn, o'6\o'a, OGˆn'PG;/ dfs]{l6ª / 6'l/Hd
PS:kf]df efu lnP/ g]kfnsf] …a|fG8Ú lgdf{0f
ug{ 'k5{ . g]kfnL b"tfjf; tyf 6'/ ck/]6/x¿n]
;fem]bf/L u/]/ ;:tf] / cfsif{s Kofs]h k|rf/
ug{ ;lsG5 . ef/tLo ko{6ssf nflu lxGbLdf /
lrlgofFsf nflu d+bfl/g efiffdf ;"rgf pknAw
u/fpg' klg cTofjZos 5 .
rf}yf], ;/sf/ / lghL If]qsf] ;xsfo{df
u'0f:t/Lo ;]jf / cg'ej ljsf; ug{ 'k5{ . ko{6g
:ynx¿df ;kmf jftfj/0f, 6«flkms Joj:yfkg,
ax'eflifs ;"rgfkf6L / cfktsfnLg ;]jf
;lhn} pknAw x'g] Joj:yf ldnfpg'k5{ .
ko{6sx¿sf] ;'/IffnfO{ pRr k|fyldstf
lbg'k5{ . :yfgLo pTkfbg, snf, ;+:s[lt /
vfgfsf] k|j4{g;lxtsf] ko{6g k|j4{g ug{
;lsG5 . ef/t / rLgsf] ko{6g ;Defjgfn]
g]kfnL cy{tGqdf pNn]vgLo of]ubfg ug{
;S5 . t/, To;sf nflu s]jn ;Defjgfsf]
rrf{ xf]Og, of]hgfa4 9ª\udf k"jf{wf/ lgdf{0f,
;]jf ;'wf/, nlIft k|rf/ / kl/0ffdd'vL /0fgLlt
sfof{Gjog cfjZos 5 . o;/L, g]kfnn] b'O{
l5d]sL d'n'saf6 nfvf}+ ko{6s cfslif{t u/]/
ko{6g If]qnfO{ lbuf] cfly{s ljsf;sf] d'Vo
OlGhg agfpg ;S5 .
;+/rgf / ;]jfdf pNn]vgLo nufgLdf
hf]8 lbg'k5{
xfn g]kfndf cGt/f{li6«o:t/sf kfFrtf/]
xf]6]nx¿ v'n]sf 5g\ / cfufdL b'O{ jif{df
To;sf] ;ª\Vof cem bf]Aa/ x'g] cg'dfg 5 .
lghL If]qn] k"jf{wf/df pNn]vgLo nufgL
ul/;s]sf] 5 . xfdL;Fu clxn] #% nfv
ko{6snfO{ u'0f:t/Lo ;]jf lbg ;Sg] Ifdtf
5 . t/, ;g\ @)@$ df To;sf] s]jn Ps
ltxfO{ dfq ko{6s cfP . o:tf] cj:yfdf
nufgLsf] k"0f{ pkof]u x'g g;Sg' uDeL/
r'gf}tL xf] . xfdL ;]jf lbg ;Ifd 5f}F, t/
cfjZos kg]{ of]hgf, /0fgLlt / ;/sf/L gLlt
:ki6 5}gg\ . Pp6} ;/sf/n] Psflt/ @) nfv
ko{6s leq\ofpg] nIo /fV5 eg] !^ nfv
dfq} lelqPsf] cfFs8f k|:t't u5{ . o:tf]
lj/f]wfefifn] lghL If]q / ;/sf/aLr
tfnd]nsf] cefj b]vfpF5 .
PsLs[t /0fgLltsf] vfFrf]
ko{6g ax'cfoflds If]q xf] . xf]6]n,
6«feN;, 6«]lsª, Pc/nfOG;, /]:6'/]G6, oftfoft
;a} Ps–csf{;Fu hf]l8Psf 5g\ . t/ oL If]q
PsLs[t eP/ sfd ul//x]sf] cj:yf 5}g .
;/sf/n] gLlt agfpF5, lghL If]qn] nufgL
u5{, t/ ;dGjo k6Ss} 5}g . o;n] ;du|
ko{6g k|0ffnLnfO{ cJojl:yt agfPsf] 5 .
CORPORATE YATRA MAGAZINE | Jeth–ASAR | 2082 | 45
| WWW.CORPORATESAMACHAR.com
ah]6 / sfof{Gjogsf] b"/L
;/sf/n] k|To]s jif{ ah]6df lghL If]q–d}qL of]hgf NofpF5, t/ tL
sfuhd} ;Lldt /xG5g\ . xf]6]n Joj;foLsf] dfu :ki6 5– gLltut :ki6tf,
k"jf{wf/df nufgL / of]hgfsf] k|efjsf/L sfof{Gjog . ;/sf/;Fu hgzlQm,
;|f]t / of]hgf lgdf{0fsf] Ifdtfsf] sdL 5}g, t/ sfof{Gjog / cg'udg ;+oGq
sdhf]/ 5 . ah]6sf] k"0f{ pkof]u, ;dLIff / ;'wf/sf] k|lqmofdf lghL If]qsf]
;xeflutf ckl/xfo{ 5 . ko{6g ;]jf If]qdf bIf hgzlQm ckl/xfo{ x'G5 . t/,
g]kfnsf xhf/f}F o'jf x/]s lbg ljb]lzg] qmd a9\bf] 5 . b]zleqsf] /f]huf/L
cj;/nfO{ k|lt:kwL{ agfpg]tkm{ ;/sf/sf] Wofg hfg' cfjZos 5 . lghL
If]q :jod\n] klg k|lzIf0f / l;k ljsf;df nufgL ug{ 'kg]{ a]nf cfPsf] 5 .
Ps jif{ g]kfndf sfd u/]/ dfq ljb]z hfg] Joj:yf eP klg o'jfn] l;k /
cg'ej b'j} lng ;S5g\ . g]kfnsf] ko{6g If]qn] ca …gf/fÚ xf]Og, …sfof{GjogÚ
vf]lh/x]sf] 5 . ef/t / rLgh:tf l5d]sL d'n'snfO{ s]Gb|ljGb'df /fv]/
of]hgfa4 ¿kdf sfd ul/g] xf] eg] Ps jif{d} clxn]sf] bf]Aa/ ;ª\Vofdf
ko{6s lelqg ;S5g\ . g]kfn …lelh6 g]kfn Oo/ Og rfOgf–@)@%Ú h:tf
cj;/nfO{ pkof]u u/]/ lrlgofF ahf/df xhf/f}F ko{6s Nofpg ;S5, olb
;/sf/L ;+oGq ;lqmo aGof] eg] . g]kfnn] ko{6s leq\ofpg] dfq xf]Og,
ltgLx¿sf] a;fO{ cjlw / vr{ Ifdtf klg a9fpg' cfjZos 5 . ko{6g
If]qdf b]lvg] ;fgf q'l6x¿ ;8s b'3{6gf, sdhf]/ ;]jf, ;'/Iffsf]
cefjnufotn] cGt/f{li6«o :t/d} gsf/fTds ;Gb]z lbg ;S5g\ . To;}n]
;du| ko{6g cg'ej ;'wfg]{ lbzfdf ;/sf/ / lghL If]q ldn]/ cu|;/ x'g'k5{ .
;xL gLlt, :ki6 /0fgLlt, alnof] ;+oGq / PsLs[t k|of; eof] eg] g]kfnn] !)
jif{leq %) nfv ko{6s leq\ofpg] nIo k"/f ug{ ;S5 . To;sf nflu, ca
gf/f xf]Og, c;/bf/ sfof{Gjog g} d"n s'/f xf] .
46 | CORPORATE YATRA MAGAZINE | Jeth–ASAR | 2082
WWW.CORPORATESAMACHAR.com |
Banking and Nepal’s Economy
Partners in Progress
Rashmi Panta
Chief Business officer
Prabhu Bank
In the evolving narrative of
Nepal’s development, banking
and the broader economy are
not parallel chapters but a
single, interwoven story. Each
has shaped, supported, and
redefined the other. From the
snow-capped Himalayas to the
fertile plains of the Terai, the
relationship between finance
and economic progress has
emerged as a defining force in
Nepal’s pursuit of prosperity.
Today, banks are no longer just
institutions safeguarding
deposits or extending credit.
They have become engines of
entrepreneurship, builders of
resilience, and, above all,
enablers of dreams.
Nepal’s formal banking
journey began in 1937 with the
establishment of Nepal Bank
Limited. Back then, financial
services were limited, reflecting
an agrarian and barter-based
economy. Financial literacy was
rare, and banking largely served
the urban elite. Yet even these
modest beginnings planted a
seed of transformation. The
establishment of Nepal Rastra
Bank (NRB) in 1956 added a
crucial pillar. As the central
bank, the NRB brought
monetary policy, financial
regulation, and the architecture
needed to support a growing
economy.
The real turning point came
in the 1990s. Nepal embraced
economic liberalization,
opening markets to domestic
and foreign investors. The
banking sector, once dominated
by a few state-owned
institutions, experienced a surge
of private banks and financial
institutions. This expansion
brought not only greater access
to financial services but also
competition, innovation, and
improved efficiency.
Commercial banks began
funding not just large industrial
projects but also small and
medium-sized enterprises
(SMEs), agriculture, education,
and housing. Credit evolved
from a tool of consumption into
an instrument for empowerment
and productivity.
Today, banking touches
nearly every sector of the
Nepali economy. Agriculture;
still the primary livelihood for a
large part of the population
benefits from specialized loans,
warehouse receipt financing,
and value chain credit models.
SMEs, which drive job
creation, rely on banks for
working capital, expansion
financing, and trade facilitation.
The remittance economy, which
sustains millions of Nepali
households, flows through the
banking system. Financial
institutions channel billions of
dollars sent by the diaspora into
savings, investments, and
consumption. Without banks,
the transformative power of
remittances in reducing poverty
and stabilizing the
macroeconomy would be
severely limited.
Banks have also financed
urbanization and infrastructure
development, supporting real
estate projects, hydropower
plants, and transportation
networks. Even Nepal’s tourism
industry; a cornerstone of the
economy depends on banking
services for foreign exchange,
payment processing, and
funding for the hospitality
sector. Beyond these economic
linkages, the banking sector has
played a vital role in promoting
financial inclusion. What was
once an urban privilege has
now extended into rural
communities, thanks to branch
expansion, microfinance, and
digital innovations. Mobile
banking, digital wallets, and
QR payment systems have
democratized access to finance.
Today, even in remote villages
once disconnected from the
formal economy, individuals
and businesses can access
financial services.
Yet, Nepal’s current
economic stress underscores
how deeply banking and the
real economy are connected for
better or worse. Recent sluggish
demand, combined with a credit
squeeze, has led to a downturn
in private investment and
consumption. Real estate and
construction, once robust, have
slowed sharply, affecting
collateral values and dampening
CORPORATE YATRA MAGAZINE | Jeth–ASAR | 2082 | 47
| WWW.CORPORATESAMACHAR.com
banks’ willingness to lend.
Policy inconsistencies and
regulatory changes have further
eroded business confidence,
making banks more cautious
and entrepreneurs hesitant.
Liquidity surplus, credit crunch,
rising non-performing assets,
and capital adequacy pressures
have all posed serious hurdles.
While banks have shown
resilience, crises in Nepal’s
cooperative sector where
savings of thousands remain
frozen have created public
anxieties about the overall
safety of financial institutions.
Such lapses in oversight are a
stark reminder that financial
stability and trust cannot be
taken for granted.
Under the vigilant oversight
of the NRB, financial
institutions have strengthened
risk management practices,
diversified portfolios, and
adopted international standards
like the Basel accords. Yet, the
broader economic slowdown
has exposed structural
weaknesses that neither banks
nor policymakers can ignore.
The government’s delay in
paying its outstanding bills has
further tightened liquidity in the
private sector. High-level
experts have rightly
recommended actions such as
swiftly releasing government
payments, restructuring viable
but stressed loans, and even
considering an Asset
Management Company a "bad
bank" model to take over nonperforming
loans from
commercial banks. Such
interventions could relieve
pressure on banks while giving
businesses breathing space to
recover, helping to restore the
critical flow of credit to the
productive sectors of the
economy.
The impact of banking,
however, cannot be fully
captured through
macroeconomic data or balance
sheets alone. Its real
significance lies in human
stories. It is seen in the small
business owner who secures a
loan to expand a family
enterprise. It is reflected in the
farmer who shifts from
subsistence to commercial
agriculture. It empowers the
young student who studies
abroad, the family who builds a
home, and the entrepreneur
launching a startup. Banks, in
essence, are not just financial
institutions. They are partners
in national development,
translating policy goals into
tangible outcomes for
individuals and communities.
As Nepal aspires to achieve
middle-income status, diversify
its economy, and integrate
further into regional and global
markets, the banking sector’s
role will only grow. The road
ahead demands continued
innovation, prudent regulation,
and a stronger commitment to
inclusivity and sustainability.
Banks will need to harness
emerging technologies like data
analytics and artificial
intelligence. They must
embrace green financing and
balance risk and reward in an
ever-changing landscape. Most
importantly, they must continue
to maintain public trust the
ultimate currency of the
financial sector.
The challenges are many:
geopolitical uncertainties,
climate change, demographic
shifts, and the imperative to
align with international
financial norms. But Nepal’s
banking sector has
demonstrated not only the
capacity to adapt but also the
vision to lead. The relationship
between banking and the
economy in Nepal is not
transactional. It is
transformational. Banks have
not merely responded to
economic trends; they have
actively shaped them. In doing
so, they have become pillars of
resilience, channels of
opportunity, and partners in the
country’s quest for shared
prosperity.
As the economy pulses with
the rhythms of change, banking
remains its lifeblood steady,
adaptive, and forward-looking.
Together, they tell a story not just
of growth but of a nation’s
enduring aspiration to rise, thrive,
and chart its own course in an
increasingly connected world.
48 | CORPORATE YATRA MAGAZINE | Jeth–ASAR | 2082
WWW.CORPORATESAMACHAR.com |
aLdf sfof{Gjog slt ;kmn <
p4j l;njfn
lj;+ !(($ df g]kfn a}+s :yfkgf
eP;Fu} g]kfndf aLdf Joj;fo ;'¿ ePsf]
dfGg] ul/Psf] 5 . lj;+ @))$ c;f]h *
ut] g]kfn dfn rnfgL tyf aLdf sDkgL
lnld6]8 :yfkgf ePkl5 g]kfndf ljlwjt
aLdf cEof; ;'¿ ePsf] xf] .
g]kfn dfn rnfgL tyf aLdf
sDkgLnfO{ g]kfn OG:of]/]G; sDkgLdf
¿kfGtl/t ePkl5 cfw'lgs aLdf sf]
cEof; ;'¿ ePsf] xf] . aLdf gfkmfd'vL
geO{ ;fdflhs pks/0f xf] . aLdf lgMz'Ns
x'g'kg]{df of] gfkmf lng] If]qsf] ¿kdf
ljsf; ePsf] 5 . d[To' ;+:sf/ h:tf
b'vsf] ;dodf lxGb' wd{cg';f/ !#
lbg;Dd lqmof a:g' k5{ . t/, cfh sdfP/
cfh} vfg' kg]{ JolQmsf] aLdf u/]sf] 5 eg]
pQm vfgkLgdf nfUg] vr{ aLdfn] Jofxf]g]{
Joj:yf sfof{Gjofdf Nofpg ;s]df dfq}
;dfhdf aLdf k|lt ljXjf;sf] jftfj/0f
aGg] lyof] .
clxn] ;~rfngdf /x]sf] :jf:Yo
aLdfdf Ps JolQmn] tLg xhf/ kfFr ;o
¿k}ofF lt/]kl5 lglZrt /sd;Dd aLdf
ePklg c:ktfnx¿df aLdf ;'ljwf lng
w}/} emGem6 x'g] u/]sf] 5 . aLdf eg]sf] b'Mv
k/]sf] dfG5]nfO{ ;xof]u ug]{ ;fdflhs
pks/0f x'g'kg]{ To:tf] aGg ;s]sf] 5}g . of]
t Jofkfl/s If]qsf] ¿kdf ljsf; ePsf]
h:tf] b]lvg yfn]sf] 5 .
To;}n] l9n} eP klg /fHon]
ztk|ltzt dfG5]nfO{ aLdfsf] bfo/fdf
Nofpg' kg]{ b]lvPsf] 5 . ;a} dfG5]sf]
hf]lvd aLdfdfkm{t ;'/lIft ug{'k5{ . ;a}n]
aLdf u/]kl5 hf]lvd Joj:yfkg klg
/fHosf] bfloTjaf6 ;/]/ aLdfdf hfG5 .
aLdf Joj;fonfO{ hf]lvd Joj:yfkgsf]
Pp6f nf]slk|o ljQLo pks/0f dflgG5 .
o;n] dfgj hLjgsf] JolQmut ljQLo
;'/Iffsf cltl/Qm pgLx¿sf] ;DklQ Pj+
:yflkt Joj;fo jf ;+:yfx¿df pTkGg x'g]
cfly{s hf]lvdx¿af6 hf]ufpg ;xof]u
k'¥ofpg] u/]sf] 5 .
s'n hg;ª\Vofsf] %% bzdnj #^
k|ltzt hg;ª\Vofdf cem} klg aLdf k'Ug
;s]sf] 5}g . /fli6«o tYofª\s sfof{non]
k|sflzt u/]sf] @)&* ;fnsf] hgu0fgf
cg';f/ $$ bzdnj ^$ k|ltzt gful/s
;DfIf dfq} aLdfsf] kx'Fr k'u]sf] 5 .
aLdf If]qnfO{ ;'Jojl:yt, lgoldt,
kf/bzL{ tyf ljZj;gLo agfpg,
gful/snfO{ u'0f:t/Lo tyf e/kbf]{ aLdf
;]jf pknAw u/fpg' kg]{ bfloTj /fHosf]
xf] . t/, pQm bfloTj k"/f ug{ ;lsPsf]
b]lvFb}g . aLldtsf] xs lxt /Iff ug{,
aLdssf] ljQLo :jf:YonfO{ alnof]
agfpg, aLdf If]qdf ;'zf;g sfod ug{ /
d'n'ssf] cfly{s ljsf;df aLdf If]qsf]
of]ubfg a9fpg aLdf k|flws/0fn] ug'{ kg]{
sfd cem} w]/} afFsL /x]sf] 5 . aLdfnfO{
dfgj hLjg, ;DklQ tyf bfloTjdf
cfpg;Sg] hf]lvd lj?4 cfly{s /Iffj/0f
ug]{ ljZjfl;nf] ljQLo pks/0fsf ¿kdf
lnOG5 . t/ xfdLsxfF aLdf u/] klg
emGeml6nf] e'QmfgL k|lqmofsf] sf/0f cfd
gful/sdf aLdfaf6 e'QmfgL lng ;lsb}g
eGg] dfGotf :yflkt eO;s]sf] 5 .
sf]le8sf] a]nf ul/Psf] aLdf e'QmfgL
/fHon] gubf{ cfd gful/sn] ljZjf;sf]
jftfj/0f u'dfPsf 5g\ .
cem klg ;'Ggdf cfP cg';f/ ;f];{
kmf];{ x'g] JolQmn] dfq} aLdf e'QmfgL lng
;Sg] eGg] h:tf s'/fn] k|fyldstf kfPsf]n]
o;nfO{ aLdf k|flws/0fn] lrg'{ kg]{ ;do
cfPsf] 5 . To;}n] aLdf If]qsf] ljsf;nfO{
cl3 a9fpg :jR5 k|lt:kwf{sf cfwf/df
gofF–gofF If]q klxrfg ug'{ kg]{ vfFrf]
b]lvPsf] xf] .
aLdf k|flws/0fn] ;fj{hlgs u/]sf]
tYofª\s cg';f/ rfn' cfly{s jif{sf] r}t
d;fGt;Dddf j}b]lzs /f]huf/ DofbL hLjg
aLdfn]v ;d]t u/L s'n hg;ª\Vofsf]
$$=^$ k|ltzt aLdfsf] bfo/fdf cfPsf]
b]lvPsf] 5 . of] eg]sf] cem} klg %%=#^
k|ltzt hLjg aLdfsf] bfo/fdf cfPsf
5}gg\ . of] eg]sf] aLdf ;]jfsf] lj:tf/
ck]Iffs[t ¿kdf a9\g ;s]sf] 5}g eGg] xf] .
aLdf u/fpg] kl/kf6L ;dofg's"n kl/is[t
x'g g;Sbf cem klg cfd gful/ssf]
ljZjf; lhTg ;s]sf] cj:yf 5}g . To:f}n]
aLdfsf] bfo/f lj:tf/sf nflu aLdf If]qdf
gjLgtd\ k|ljlwdf nufgL a9fpg' kg]{
b]lvPsf] 5 .
ljkGg ju{;Dd aLdfsf] kx'Fr k'¥ofpg,
aLdf k|ltsf] ljZjf; clej[l4 ug{,
d'n'ssf] cfly{s ljsf;df aLdf If]qsf]
of]ubfg a9fpg, ladssf] cfly{s
cj:yfnfO{ ;an agfpg,
l8lh6nfOh];gdfkm{t aLdf ;]jf k|jfxsf]
Joj:yf ug'{ kg]{ vfFrf] dx;'; x'g yfn]sf]
5 . aLdf Joj;fosf] lj:tf/ / lgofds
lgsfosf] lgu/fgLdf j[l4 x'Fbfx'Fb} klg
g]kfndf aLdf kx'Fr / hgr]tgfsf] :t/df
cem} klg pNn]vlgo k|ult x'g ;s]sf]
5}g . u|fdL0f tyf ;LdfGts[t ju{sf
dflg;x¿sf ;fy} cgf}krfl/s If]qdf
cfj4 >lds jf dhb'/x¿sf nflu
aLdfsf] kx'Fr ;'lglZrt ug{ ;lsPsf] 5}g .
lj;+ @)$^ ;fnsf] /fhgLlts
kl/jt{gkl5 ;/sf/n] cjnDag u/]sf]
pbf/ cy{gLlt adf]lhd g]kfndf
lghLIf]qsf] :jfldTjdf y'k|} aLdf sDkgLx¿
:yfkgf ePsf x'g\ . To;}n] cfjlws
of]hgf / jflif{s ah]6df lbuf] aLdf If]qsf]
ljsf;sf ;fy} pQm gLltut Joj:yf
sfof{Gjog ug{] jftfj/0f /fHon] ljsf;
ug'{ kg]{ b]lvPsf] 5 .
rfn' cfly{s jif{df %$ xhf/ aLdf
kf]ln;L ;/]G8/ eO;s]sf 5g\ . h;af6 &
ca{ $^ s/f]8 ¿k}ofF hLjg aLdf sf]ifaf6
aflxl/Psf] 5 . cy{tGq rnfodfg geP/
JolQmsf] cfDbfgLdf ;d]t To;sf] k|efj
k/]sf] sf/0f aLdf kf]ln;L ;/]G8/ ug]{ qmd
a9]sf] xf] . hLjg aLdf nfdf] cjlwsf]
x'G5 . o;sf nflu tf]lsPsf] ;do
-q}dfl;s÷cw{jflif{s÷jflif{s_ ¿kdf s]xL
/sd lk|ldodsf] ¿kdf ltg{'kg]{ x'G5 .
cfjlws ¿kdf kf]ln;L ltg{ g;Sg]
cj:yfdf aLdf ug]{ JolQmn] aLdfnfO{
lg/Gt/tf glbO{ aLr}df aGb ug]{ cj:yfnfO{
CORPORATE YATRA MAGAZINE | Jeth–ASAR | 2082 | 49
| WWW.CORPORATESAMACHAR.com
kf]ln;L ;/]G8/ elgG5 . kf]ln;L ;/]G8/ ubf{ laldtn] kfpg'kg]{
/sdaf6 s]xL k|ltzt /sd aLdf sDkgLn] sf6]/ lkmtf{ u5{g\ .
kl5Nnf] ;do aLdf If]qdf c:j:y k|lt:kwf{, s/sfkdf kf]ln;L
vl/b, k|nf]egnufotsf sf/0f aLdf kf]ln;L ;/]G8/sf] b/ a9\b}
uPsf] lj1x¿n] atfPsf 5g\ . o;}aLr ;+;b\sf b'O{ 7"nf bn ldn]/
ag]sf] zlQmzfnL ;/sf/n] cfufdL cfly{s jif{ @)*@÷*# sf
nflu NofPsf] gLlt tyf sfo{qmdn] klg aLdf If]qnfO{ vf;}
;d]6]sf] b]lvb}g . clxn] lghL If]qsf] cfTdljZjf; u'd]sf] cj:yf
5 . ahf/df dfu a9\g g;Sbf cfGtl/s pTkfbg a9\g ;s]sf] 5}g .
;/sf/ yk /f]huf/L l;h{gf ug{ c;kmn 5 . k"jf{wf/sf cfof]hgf
lgdf{0fdf r/d l9nf;':tL 5 . o:tf bh{gf}+ sf/0fn] cfGtl/s
¿kdf cy{tGq cem} bafadf 5 . t/, gLlt tyf sfo{qmdn] oL
;d:of;Fu} aLdf If]qnfO{ ;d]6\g ;s]sf] 5}g .
ljutb]lv g} ah]6 sfof{Gjog lgs} sdhf]/ x'Fb} cfPsf] 5 .
k'FhLut vr{ x'g ;s]sf] 5}g . 7"nf /fhgLlts bnx¿ ldn]/ ag]sf]
zlQmzfnL ;/sf/ x'Fbf klg k'FhLut vr{df ;'wf/ cfPsf] 5}g . o;n]
cy{tGqdf k|efj kfg'{sf ;fy} ;/sf/k|lt cfd hgtfsf] ljZjf;
36]sf] 5 . To;}n] casf] ah]6df ;/sf/n] aLdfsf If]q / sfof{Gjog
kIfnfO{ k|fyldstf lbg' kg]{ b]lvPsf] 5 .
cfd gful/snfO{ aLdf If]qdf cfj4 u/fpg /fHon]
ljZjf;sf] jftfj/0f l;h{gf ug]{ sfo{nfO{ k|fyldstf lbO{ b'/
b/fh;Dd aLdfsf sfo{qmd k'¥ofpg ;Sg] gLlt Nofpg' kg]{
b]lvPsf] 5 . of];Fu} aLdf ul/;s]sfsf] xsdf eg] e'QmfgL
k|lqmofnfO{ ;xh / Jojxf/Ls agfpg' k5{ . ljb]zdf h:tf]
aLdfaf6} cf}ifwf]krf/b]lvsf ;a} sfo{ x'g] jftfj/0f l;h{gf ug{
;s] clxn] aLdfsf] kx'Frdf gcfPsf cGo gful/s klg ef]ln
cfkm} aLdfdf cfj4 x'g ;Sg] 5g\ .
50 | CORPORATE YATRA MAGAZINE | Jeth–ASAR | 2082
WWW.CORPORATESAMACHAR.com |
aLdf ahf/ :j–:km"t{ ?kdf
cufl8 a9\g ;s]sf] 5}g
lbk k|sfz kf08]
;LO{cf], l;4fy{ OG:of]/]G; sDkgL ln=
lbk k|sfz kf08] aLdf If]qdf tLg bzs nfdf] cg'ej af]s]sf Ps cg'ejL JolQmmTj x'g\ . xfn pgL lzv/ OG:of]/]G; sDkgL
lnld6]8sf] k|d'v sfo{sf/L clws[t -;LO{cf]_ sf ¿kdf sfo{/t 5g\ . lzv/ OG:of]/]G;df cfj2 x'g' cl3 !) jif{;Dd Pe/]i6
OG:of]/]G;df dxfk|aGwssf] ¿kdf sfo{ u/]sf pgdf Jofj;flos bIftf, b"/b[li6 / l6djs{k|ltsf] b[9 ljZjf;n] pgnfO{
:jb]zdf dfq xf]Og, cGt/f{li6«o aLdf ahf/df;d]t cg'ej xfl;n ug{ d2t k'¥ofPsf] 5 . aLdf ;ldlt / ljleGg ;+:yfx¿sf]
kmf]/dx¿df pgn] aLdf If]qsf tdfd ;d:of / ltgsf] ;dfwfgdf lgbfg vf]Hg] sfd ub} { cfPsf 5g\ . ;/sf/ olta]nf aLdf
If]qnfO{ klxnf] k|fyldstf lbg] atfO/x]sf] 5 . cfufdL cfly{s jif{sf] gLlt tyf sfo{qmddf ;d]t ljleGg a' Fbfx¿df aLdfnfO{
k|fyldstf lbPsf] cj:yfdf ;/sf/n] cfufdL cfly{s jif{sf] ah]6df;d]t aLdfnfO{ klxnf] k|fyldstf lbg] atfpFb} cfPsf] 5 .
clxn]sf] aLdf ;d:of, ah]6sf] ck]Iff nufot ljifodf s]lGb|t /x]/ ;LO{cf] kf08];Fu ul/Psf] s'/fsfgLsf] c+zM
tkfO{ +n] aLdf If]qdf tLg bzs
latfO;Sg'ePsf] 5 . !% jif{cufl8 / clxn]
aLdf cj:yf s:tf] kfpg'x'G5 <
#) jif{ cufl8b]lv of] If]qdf sfd ub}{
cfO/x]sf] 5' . ;'¿jftL ;dodf lbgsf] Ps
nfv lk|ldod ;ª\sng ug{ kfP x'GYof] eg]/
;f]lrGYof] . Ps nfv lk|ldod ePsf] lbg
xfdLnfO{ Psbd} v';L nfUYof] . cfhef]ln xfdL
b}lgs Ps s/f]8 ¿k}ofFsf] lk|ldod ;ª\sng
ubf{ klg ;Gt'i6 5}gf}+ . cem} dfs]{6 /fd|f] 5, xfdL
hfg vf]lh/fv]sf 5f}F . xfn ahf/ ultzLn 5 .
t/, aLdf ahf/ ljutb]lv g} x]g]{ xf] eg] of] kmf];{
dfs]{6 xf] . dnfO{ nfU5 cem} klg aLdf ahf/
:j:km"t{ ¿kdf cufl8 a9\g ;s]sf] 5}g .
To;df Ps t gful/sdf cem} :jf:Yo aLdfnfO{
lnP/ k"0f{ r]tgf / hfu?stf 5}g, csf]{
;/sf/n] klg aLdf ug{ k|f]T;fxg ug]{ vfnsf]
/fd|f] sfd ug{ ;s]sf] 5}g . aLdfnfO{ cufl8
a9fpg ;/sf/sf] lgs} 7"nf] e"ldsf x'G5 . aLdf
nflu ;/sf/n] sfxLF cg'bfg lbg'kg]{ xf]nf, st}
k|f]T;fxg ug' {kg]{ / s/ gLltdf ug' {kg]{ hlt sfo{
ug{ ;s]sf] b]lvFb}g . oL s'/fn] ubf{ klg aLdf
Joj;fo a9]sf] 5}g .
s[lifnfO{ Jofj;foLs/0f ug{ eg]/
NofOPsf] s[lif aLdf cfheGbf Ps bzs
cufl8 aLdfsf] lk|ldod ug]{ rng lyPg .
xfdLn] klg aLdf u/]gf}F . Tof] af/]df xfdLnfO{ g}
1fg lyPg . t/, clxn] ;/sf/n] s[lifdf
lbPsf] cg'bfgs} sf/0f s[lif pTkfbgdf klg
j[l4 ePsf] 5, s[lifdf Jofj;foLs/0f XjfQ}
CORPORATE YATRA MAGAZINE | Jeth–ASAR | 2082 | 51
F
| WWW.CORPORATESAMACHAR.com
a9]sf] 5, o;df aLdfsf] ;sf/fTds k|efj
k/]s} xf] . aLdfsf] dxTj a'em]sf / ug{ ;Sg]
cj:yf ePsfn] k|foM Joj;fob]lv, :jf:Yo /
cGo u/]sf klg 5g\ . t/, aLdf jf:tjd}
h;nfO{ u/fpg'kg]{ xf] tNnf] txsf] hgtfdf
k'¥ofpg h?/L 5 . x'g] / ;Sg]n] t u/]s} 5g\,
tNnf] txsf h;nfO{ aLdfsf] cfjZostf
klg 5, dxTj klg a'em]sf 5g\, sltn] cfly{s
sf/0fn] g} ug{ ;ls/fv]sf 5}gg\ xf] Tof]
ju{nfO{ ;/sf/n] Joj;fodf cg'bfg lbg]b]lv
aLdf u/fpg];Ddsf] cj:yfdf k'¥ofpg'k5{ eGg]
nfU5 . aLdfsf] nfe eg]sf] lj:tf/}
cy{tGq;Fu} hf]l8g] ljifo xf] . ;fdfGo
gful/sn] aLdf ug{ ;Sof] eg] ef]ln k|fs[lts
ljklQn] p;nfO{ eljtJosf] ;fdgf ug' {kg]{
l:yltdf k'¥ofpFbf Tof] JolQmmnfO{ aLdfn] dfly
psf:g] xf]Og, hxfF 5, ToxfFaf6 tn emg{af6
/f]Sg ;S5 . To;}n] aLdfsf] ahf/ 7"nf] 5,
s;/L ;a}nfO{ aLdfdf hf]8\g] eg]/ ;/sf/ /
lghL If]qn] ldn]/ rfNg] sbd oxfFlg/
dxTjk"0f{ x'G5 .
;/sf/sf] gLltdf klg kl/jt{g x'g'k5{
elg/xFbf lghL aLdf sDkgLx¿n] xfn
cfjZos kbf{ :jf6\6 xft lemSg] k|j[lQsf]
cGTo u/]sf] xf] < h:tf]M sf]/f]gfsf] ;dodf
aLldtnfO{ k};f lbg'ePg, To:t} kz' rf}kfofdf
s]xL ;do klxn] nlDk l:sg /f]u km}lnFbf klg
ls;fgn] aLdfafktsf] ;'ljwf kfPgg\, c? klg
y'k| } pbfx/0fx¿ 5g\ lg <
Tof] s'/fdf aLdfsf] k|s[lt x]/]/ ;f]xL
cg';f/ Jojxf/ ul/Psf] xf] . s]xL sDkgLn]
u/]gg\ xf]nf Tof] ljz]if s]; x'g] eof] . t/,
xfdLn] e"sDk, sf]/f]gf dfxfdf/Ls} ;dodf klg
aLldtn] u/]sf] aLdf k|s[lt cg';f/ g} lt/]sf
xf}+ . xfdLn] cK7]/f]df xft p7fPsf 5}gf}+ .
k|sf]ksf $@% j6f bfaL k/]sf]df xfn $)%
j6f bfaL e'QmfgL eO;s]sf] 5 .
t/, sf]/f]gfsf] ;dodf h'g ju{nfO{
nlIft u/]/ aLdf gLlt NofOPsf] lyof], %)
xhf/ / Ps nfv ¿k}ofFsf] . Tof] a]nf
lgs}nfO{ To;n] /fxt lbPsf] xf] . aLdf
OG8i6«Lhn] klg cy{tGqnfO{ rnfodfg
agfpg sf]/f]gf aLdf cfjZos /x]5 eGg] 7fg],
;/sf/n] klg ah]6 jQmJod} eg]sf] xf] .
xfdLn] xf]n ahf/sf] cWoog kl5 sf]/f]gf
aLdfdf Ifdtfn] EofP;Dd lbPs} xf] . ha
dxfdf/L km}lnof], aLdf ahf/n] klg wfGg
g;Sg] cj:yf cfof] To;kl5 ;Sb}gf} eg]/
aLdf ahf/n] xft p7fPsf] xf] .
kl5 ;/sf/n] #%) s/f]8;Ddsf] aLdf
lghL If]qn] ug' { Tof] eGbf dfly xfdL u5f}F eg]/
dfkb08 NofP/ cfZjf;g lbPkl5 lt/]sf xf}+ .
xfn;Dd ^ ;o s/f]8 ¿k}ofF ltl/;lsPsf] 5,
clxn] aLdf ahf/n] u/]gg\ eg]/ cf/f]k} t
nufpg ePg lg xfdLnfO{ . o;df ;/sf/nfO{
klg 3r3Rofpg'k5{ xf]nf lg Û aLdf OG8i6«Lh
slxn] klg ;/sf/sf] k|fyldstfd} k/]g .
@)!( df ha sf]/f]gf lyof] Tolta]nf xf] ah]6
efif0fdf k/]sf], sfof{Gjogsf] kIf t huhfx]/}
5 . bfloTj #%) s/f]8sf] lnP/ To;sf]
bf]Aa/ /sd xfdLn] ltl/;s]sf 5f}F, To;n] of]
If]qdf kmG8 Dofg]hDofG6sf nflu ufx|f] t
ePsf] lyof] . t/, s]xL aLdf sDkgLn]
ckjfbdf lt/]sf 5}gg\ klg xf]nf aLldt
e'QmfgL bfaL dfly tkfOFn] eg] h:t} s'g}
sDkgLn] ltb}{gg\ eg] To;n] c;/ rflxF aLdf
ahf/nfO{ g} ug]{ xf] . sDkgLx¿n] /fd|f] ;]jf
lbg ;s]gg\ eg] To;n] aLdfk|lt gful/sdf
ljZjf; 36fpF5 .
kl5Nnf] ;dodf s[lif ladsn] ;]jf lng
w]/} ;d:of kfpg] u/]sf] u'gf;f] u/]sf] ;'lgG5
lg < s[lif aLdf cln a9L 3f6f x'g] eP/
sDkgLx¿ OR5's gePsf x'g\ <
s[lif aLdf eg]sf] xfdLn] of] If]qsf] ;a}
hfg]/ eGbf klg l;Sb} cufl8 a9]sf] aLdf
xf] . xfdL;Fu l/–OG:of]/]G;sf] Joj:yf /fd|f]
eP/, xfdLn] ;S5f}F g} eg]/ Uof/]G6L ug{ ;Sg]
cj:yf eP/ eGbf klg of] g]kfn ;/sf/sf]
cfjZostf xf] . ;/sf/nfO{ cfjZostf kbf{
aLdf If]qn] To;nfO{ ;xof]u u/]sf] 5 .
xfdLleq klg sdLsdhf]/L 5g\ .
To;nfO{ gsfg{ ;lsFb}g, t/ ;/sf/n] t];|f]
kIfsf] aLdf u/ eg]kl5 xfdLn] u/]sf xf}+ . of]
aLdfdf @%)b]lv #)) s/f]8 ¿k}ofFsf]
lk|ldod 5, t/ ;/sf/n] lbg] cg'bfg ;dod}
cfpFb}g . cg'bfg gcfpFbf e'QmfgL ug{ c;xh
x'G5 g} . To:t}, kl5Nnf] ;do l8lh6n ¿kdf
;]jf k|jfx eO/x] klg a}+lsª sf/f]af/ ug{
b"/b/fhsf s[ifs bfh'efO{ lbbLalxgLx¿
6]Sgf]nf]hL;Fu glhs eO;s]sf] cj:yf
geP/ klg s[lif aLdfsf clncln ;d:of
5g\ . t/, :ofp, s]/f, kz'kIfL aLdf nufotdf
bfaL lt/]sf 5f}F .
s[lif aLdf ubf{ sDkgLsf] 3f6f cg'kft
lk|ldod eGbf a9L 5}g . t/, vr{ w]/} 5 .
ufpFufpFdf hfg'k¥of] ToxL cg';f/sf] ef}lts
;+/rgfx¿ lgdf{0f ug' {kg]{ x'G5 . cfjZos bIf
hgzlQmx¿, clestf{x¿ ;a} s'/fsf] Joj:yf
ldnfpg emGem6 x'G5 . lghL{jgtkm{ klg
aLdfsf] ;ª\Vof a9]sf] 5 . !) j6f zfvfdf
sfd ug]{ xfdL cfh !!& j6f zfvfaf6 sfd
ub}{ cfPsf 5f}F . g]kfnsf] s'gf sfKrfdf k'Ug]
k|of; u/]sf 5f}F . t/, ;/sf/nfO{ ;fy lbFb}gf}
eg]sf 5}gf} . /fi6«sf] cfjZostfnfO{ k"/f ug{
of] !) jif{sf] cg'ejnfO{ cWoog u/]/
cfjZostf cg';f/ aLdfsf] bfo/fnfO{ a9fpg]
xf] eg] o;df eljio /fd|f] b]V5' . !) s/f]8df
;'¿ ePsf] Pp6f aLdf sDkgLsf] ^ ;o
s/f]8sf] g]6jy{df k'lu;s]sf 5f}F . xfdL;Fu
rflxg] hlt Ifdtf 5, xfdLnfO{ t ahf/s}
vfFrf] 5 . ;/sf/n] aLdfnfO{ g} dxTj lbPsf]
5}g, lbg'k¥of] . ;/sf/n] of] ahf/nfO{
Wofgk"j{s dxTj lbP/ cl3 a9\g] xf] eg] aLdf
ahf/ cem} /fd|f] x'G5 g} . ;fydf b]zsf]
cy{tGqdf 7"nf] ;xof]u k'¥ofpg ;S5 .
!) s/f]8sf] lzv/ OG:of]/]G; cfh ^
ca{sf] g]6jy{ alg;s]sf] 5 . lglh{jg aLdf
sDkgL ;kmn x'gnfO{ ;xof]u k'¥ofpg] d'Vo
tTj s]–s] x'g] /x]5g\ <
aLdf eg]sf] ljZjf;sf] sf/f]af/ xf] .
JolQmn] s'g} lglZrt ljifonfO{ lnP/
eljiodf x'g ;Sg] eljtJoaf6 hf]lug
s/f/sf] clwgdf /x]/ aLdf u/]sf x'G5g\ .
aLdfsf] d'Vo l;4fGt eg]s} JolQmnfO{
x'g;Sg] hf]lvdaf6 hf]ufpg cfly{s ¿kdf
36gfk"j{ p hxfF lyof] Tof] :yfg ;'/lIft ug]{
dfq xf] . ha b'3{6gf x'G5 ;dod} sDkgLn]
aLldtnfO{ Ifltk"lt{ pknAw u/fpg ;Sof] eg]
To;n] lj:jf; / Joj;fonfO{ a9fpg] xf] .
lzv/sf] cfhsf] ;kmntfsf] d'Vo kIf
eg]sf] klg ;dod} xfdLn] bfaL e'QmfgL u/]sf
5f}F, ToxL eP/ xf] . sDkgLk|lt lj:jf;
a9\g'sf] sf/0f klg xfdLn] u|fxsnfO{ b'Mvsf]
;fyL aG5f}F eg]sf lyof}+, pxfFx¿sf] b'Mvsf]
;fyL ag]s} sf/0fn] cfh sDkgL cufl8
a9\b} oxfF;Dd cfOk'u]sf] xf] . cffheGbf Ps
bzs cl3;Dd h'g ¿kdf aLdf x'g] u/]sf]
lyof], xfn gofF–gofF s'/fx¿ aLdf If]qdf
cfO;s]sf 5g\ . of] b/ cem} lj:tf/} a9\b}–
a9\b} hfG5 . klxnf] lbdfu / lbn b'a}n] sfd
ug]{ eGYof}+ xfdL clxn] lbn eGbf lbdfun]
sfd a9L ug'{k5{ . tYofª\ssf] cfwf/df sfd
x'G5, aLdfsf] ahf/n] tYofª\ssf] cfwf/df
csf]{ gofF df]8 lnG5 .
OG:of]/]G;sf] bfo/f a9fpgnfO{
gjLs/0f ug] { ljifonfO{ lj:tf/} aGb ub} { hfg]
gofF ;b:o hf]8\b} hfg] of]hgf agfpFb} 5f}
eGg'ePsf] lyof], To;df s;/L sfd x' Fb}5 <
aLdfsf] ahf/ /fd|f] 5 . o;nfO{ s'g
:t/sf] agfpg] eGg] s'/f klg xfd| } xftdf 5 .
k'/fgf u|fxsx¿n] aLdfsf] dxTj a'em]s} x'G5g\
gofFnfO{ klg cfslif{t ug{ xfdLn] ;xL tl/sfn]
sfd ug' {k5{ . ;dod} bfaL e'QmfgL u¥of}F eg]
k'/fgfn] gjLs/0f ub}{ hfg'x'G5 . ;DaGw klg
alnof] x' Fb} hfG5, To;}n] gjLs/0fsf] ljifo
dxTjk"0f{ x'G5 . ;dod} bfaL ltg{ ;Sof}F eg] gofF
u|fxssf] nflu klg xfd|f] ahf/sf] ;Defjgf
alnof] ljZjf; of]Uo aGb} hfG5 .
52 | CORPORATE YATRA MAGAZINE | Jeth–ASAR | 2082
WWW.CORPORATESAMACHAR.com |
skf] {/]6 dlxnf afOs ¥ofnL @)@% eJo?kdf ;DkGg
skf]{/]6 ;dfrf/åf/f cfof]lht …skf]{/]6
dlxnf afOs ¥ofnL @)@%Ú eJo ¿kdf
;DkGg ePsf] 5 . …dlxnfsf] ;fx;,
cfTdljZjf; / ;zQmLs/0fÚsf] ;Gb]z
km}nfpg] p2]Zon] cfof]hgf ul/Psf] pQm
sfo{qmddf $& eGbf a9L dlxnf afOs
/fO8/n] ;xeflutf hgfPsf lyP . ¥ofnL
/f]on OlGkmN8sf] ;xsfo{df cfof]hgf
ul/Psf] lyof] .
sfo{qmdsf] cf}krfl/s pb\3f6g
;df/f]xdf g]kfns} klxnf] dlxnf :s'6/
rfns tyf :jtGq cfGbf]ngsL cu|0fL
dlxnf sdnf >]i7, c6f]df]afON;
P;f]l;P;g-gf8f_ sf cWoIf s/0f rf}w/L,
c6f] df]afON; P;f]l;P;gsf -gf8f_sf k"j{
cWoIf s[i0fk|;fb b'nfn, /f]on OlGkmN8
g]kfnsf lgb]{zs d]3/fh kf}8\ofn, tyf
skf]{/]6 ;dfrf/ cgnfOgsL cWoIf ;+uLtf
vqLsf] pkl:yt /x]sf] lyof] .
sfo{qmddf sdnf >]i7n] elgg\, …afOs
rnfP/ dlxnfx¿n] s]jn ;jf/L dfq xf]Og,
cfTdljZjf; / Ifdtfsf] k|bz{g klg
ul//x]sf 5g\ . g]t[Tj xf];\ of ;fxl;s sfo{,
dlxnfx¿ ca s;}eGbf kl5 5}gg\ eGg] of]
¥ofnLn] k|:6 kf/]sf] 5 .Ú
gf8f cWoIf s/0f rf}w/Ln]
c6f]df]afOn If]qdf dlxnfsf] ;xeflutf
a9\b} uPsf] pNn]v ub}{ o:tf] sfo{qmdn]
cem k|f]T;fxg ldNg] atfP . …dlxnf afOs
¥ofnLn] gf/L ;xeflutf / of]ubfgsf] sb/
ug{ ;3fpg]5,Ú pgn] eg] .
k"j{ cWoIf s[i0fk|;fb b'nfnn] o:tf
cleofgn] ;dfhdf ;sf/fTds ;Gb]z lbg]
atfP . …dlxnf afOs /fO8/x¿ s]jn
;8sdf xf]Og, ;fdflhs ;f]r kl/jt{gdf
klg cufl8 5g\,Ú pgn] eg] . o:t}, /f]on
OlGkmN8sf lgb]{zs d]3/fh kf}8\ofnn] eg],
…dlxnf /fO8/x¿sf] cfTdan / Ifdtfn]
xfdLnfO{ uj{ nfu]sf] 5 . cfufdL lbgdf
cem w]/} o:tf ;fxl;s ofqfdf ;fy lbg
k|lta4 5f}F .Ú
¥ofnL sf7df8f}+af6 ;'¿ eP/
gu/sf]6;Dd k'u]sf] lyof] . /fO8/x¿sf]
;8s ;'/Iff / :jf:YonfO{ Wofgdf /fVb}
cNsf c:ktfn hfpnfv]naf6
PDa'n]G;;lxt d]l8sn ;xfotf k|bfg
ul/Psf] lyof] . ofqfnfO{ ;xhtf k|bfg
ug{sf nflu a}+lsª kf6{g/x¿df Pe/]i6 a}+s,
s[lif ljsf; a}+s, l;l6hg a}+s, df5fk'R5«]
a}+s /x]sf lyP eg] OG:of]/]G; kf6{g/sf]
¿kdf lzv/ OG:of]/]G;n] ;fy lbPsf] lyof] .
sfo{qmdnfO{ ;kmn agfpg dxTjk"0f{
e"ldsf lgjf{x ug]{ cGo ;+:yfx¿df g]kfn
6]lnsd, g]kfn Pc/nfoG;, h'h' j]o;{
g]kfn, la|h lxdfnog l:k|ª k|fln -k"0f{
jf6/_, dgsfdgf a]e/]h, 8fa/ g]kfn k|fln,
dl/gf ODk]S;, s]/fl6g g]kfn, leef] df]afOn
sDo'lgs];g, g]S6/ l8lhh, dfpG6]g le:6f,
cNsf xl:k6n k|f=ln nufotsf ;+:yfx¿
/x]sf 5g\ .
gu/sf]6 k'u]sf /fO8/x¿nfO{ eQmk'/
pBf]u jfl0fHo ;+3sL cWoIf /f]zgL
wf}jf~hfn] :jfut u/]sL lyOg\ . pgn]
elgg\, …dlxnfx¿ ca 3/sf] ;Ldfdf dfq
xf]Ogg\, ;8sb]lv g]t[Tj;Dd x/]s If]qdf
cufl8 5g\ . o:tf] ;fxl;s ofqfn] Tof]
;Gb]znfO{ yk alnof] agfPsf] 5 .Ú
$& dlxnf /fO8/x¿nfO{ \cWoIf
wf}jfHhf / gf8fsf k"j{ cWoIf s[i0fk|;fb
b'nfn / skf]{/]6 cgnfOsL cWoIf ;+lut
vqLn] ;fxl;s k|df0fkq / dfofsf] lrgf]
k|bfg u/]sf lyP . k|df0fkq u|x0f ub}{
;fxl;s /fO{8/ SofK6]g gfldzf sF8]nn]
skf]{/]6 ;dfrf/sf] cfof]hgfn] cfkm'Fx¿nfO{
;fxl;s ofqfdf yk gofF hf]z cfPsf]
atfOg\ . pgn] elgg\,… xfdLn] Psbd
cg'zfl;t eP/ ofqf ;kmn kfof]}{, / cfkm\gf]
k|ltefnfO{ b]vfpg ;kmn eof}+ xfd|f] nflu
Pp6f cj;/ xf] .Ú
sfo{qmdsf] ;dfkgdf cfof]hs ;+:yf
skf]{/]6 ;dfrf/ cgnfOgsL cWoIf ;+lutf
vqLn] ;Dk"0f{ ;xefuL tyf ;xsfo{ ug]{
;+:yfnfO{ wGojfb lbFb} elgg\, …dlxnfx¿sf]
cfTdan / pT;fx b]Vbf xfdL cem w]/} o:tf
sfo{qmd Nofpg k|]l/t ePsf 5f}F .Ú
sfo{qmddf ;xefuL dlxnf /fO8/x¿nfO{
dfofsf] lrgf] / k|z+;f–kq k|bfg ul/Psf]
lyof] . ;fy} /fO8/sf] yk dgf]/~hg u/fpg]
p2]Zo;lxt …Do'lhsn r]o/Ú v]n v]nfOPsf]
lyof] . o:tf ultljlwx¿n] dlxnf
;zQmLs/0fdf dfq xf]Og, ;fdflhs ;f]r
kl/jt{gdf klg dxTjk"0f{ of]ubfg k'¥ofpg]
ljZjf; cfof]hssf] 5 .
CORPORATE YATRA MAGAZINE | Jeth–ASAR | 2082 | 53
| WWW.CORPORATESAMACHAR.com
54
| CORPORATE YATRA MAGAZINE | Jeth–ASAR | 2082
WWW.CORPORATESAMACHAR.com |
CORPORATE YATRA MAGAZINE | Jeth–ASAR | 2082 | 55
| WWW.CORPORATESAMACHAR.com
56
| CORPORATE YATRA MAGAZINE | Jeth–ASAR | 2082
WWW.CORPORATESAMACHAR.com |
CORPORATE YATRA MAGAZINE | Jeth–ASAR | 2082 | 57
| WWW.CORPORATESAMACHAR.com
58
| CORPORATE YATRA MAGAZINE | Jeth–ASAR | 2082
WWW.CORPORATESAMACHAR.com |
CORPORATE YATRA MAGAZINE | Jeth–ASAR | 2082 | 59
| WWW.CORPORATESAMACHAR.com
60
| CORPORATE YATRA MAGAZINE | Jeth–ASAR | 2082
WWW.CORPORATESAMACHAR.com |
CORPORATE YATRA MAGAZINE | Jeth–ASAR | 2082 | 61
| WWW.CORPORATESAMACHAR.com
62
| CORPORATE YATRA MAGAZINE | Jeth–ASAR | 2082
WWW.CORPORATESAMACHAR.com |
CORPORATE YATRA MAGAZINE | Jeth–ASAR | 2082 | 63
| WWW.CORPORATESAMACHAR.com
64 | CORPORATE YATRA MAGAZINE | Jeth–ASAR | 2082
WWW.CORPORATESAMACHAR.com |
CORPORATE YATRA MAGAZINE | Jeth–ASAR | 2082 | 65
| WWW.CORPORATESAMACHAR.com
66 | CORPORATE YATRA MAGAZINE | Jeth–ASAR | 2082
WWW.CORPORATESAMACHAR.com |
CORPORATE YATRA MAGAZINE | Jeth–ASAR | 2082 | 67
| WWW.CORPORATESAMACHAR.com
68 | CORPORATE YATRA MAGAZINE | Jeth–ASAR | 2082