Shoal Group Data Centre Solutions

Every
connection
delivered for
data centres
Identify • Connect • Secure • Protect

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Hello, we’re Shoal Group.
Where everything
connects
Data centres rely on infrastructure that performs - every cable,
connection and identifier supporting safety, uptime and efficient
operation across the site.
Shoal Group brings together leading cable and connectivity
brands with UK manufacturing, high stock availability and reliable
logistics - giving you a single, accountable partner with the scale,
expertise and support to reduce risk and keep delivery on track.
From specification through installation, we help ensure every
component meets the standard, arrives when needed and
contributes to a system that simply does what it’s meant to do.
The right spec, the right support, built for critical environments.
You deliver
uptime. We
deliver the
components
it demands.

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Cablecraft
Identification, termination and installation
essentials that enhance safety and
traceability across every route and rack.
Meet the
group
Smarter Together
FS Cables
CPR compliant BMS, audio, control, data.
fibre, security, and fire resistant cables
supported with full documentation.
SWA
Our wholesale division supplying
innovative tools, terminations and fixings.
Proven performance and trade trusted.
Shoal Export
Global supply of specialist cable and
connectivity - delivering confidence and
consistency to worldwide projects.
Birch Valley
Shoal Group’s UK manufacturing -
ensuring quality, agility and dependable
supply for identification and sleeving.

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Where Shoal fits in.
Built into every layer
of data centres
Shoal Group supports the backbone of data centres - not only with the right
cable, connection and identification systems, but with the service that keeps
projects on schedule and infrastructure performing long-term.
We combine specialist expertise, UK manufacturing, reliable distribution and
technical support under one accountable partner - reducing procurement
complexity, protecting uptime and maintaining progress across installation
and operation.
50K+ specialist products and
services delivered from one source.

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Power Distribution
Safe, certified terminations and accessories for assured electrical performance.
BMS
Control and monitoring connectivity enabling precise operation and system coordination.
Solar & Battery
Cabling and accessories supporting reliable backup and renewable integration.
Access Control
Traceable, protected connectivity for secure networked entry systems.
Connecting
data centre
systems with
certified cables
& accessories.
HVAC
Cable and components for reliable environmental systems.
Fire & Security
Fire-rated cables, markers and accessories supporting
assured compliance.

5
Made in the UK.
Birch Valley
manufacturing
Birch Valley is Shoal Group’s UK manufacturing facility - producing cable
sleeving, cable markers and installation essentials since 1980 with the
consistency and availability that keep projects moving. By manufacturing the
products professionals rely on, we remove uncertainty around long lead times
- maintaining confidence in both performance and supply.
With in-house production, we control quality from material to finished
product - ensuring compliance, continuity and trusted standards across
the group. Short runs, urgent requirements and specialist needs are
supported with agility grounded in real installation demands.
Leading sleeving & marking range.
Cut-to-length & Kitting • Bespoke Products & Packaging • Short Production Runs

Sustainability built into
everything we do.
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Birch Valley operates with a zero-waste approach -
reusing and recycling material throughout production
to reduce environmental impact and lower waste to
landfill. Absolutely nothing goes to waste.
Local UK manufacturing keeps supply close to the
industries we support, cutting transport emissions
and supporting more efficient delivery.
Heat
Shrink
PVC & LSF
Sleeving
Cable
Markers
Paxolin
Sheets
Spiral
Binding
Grommet
Strip
UK Made
Less transport &
lower emissions
ISO Certified
9001:2015, 14001:2015,
45001:2018
Zero Waste
100% re-used &
recycled

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Cablecraft, a Shoal Group brand.
Cable accessory
solutions
Identification
& Markers
Sleeving
& Binding
Trunking
& Conduit
Heat Shrink
& Repair
Cablecraft leads the way in cable accessories - supplying
the components professionals depend on to perform. From
identification and terminations to tooling and fixings, every
product is chosen for reliability and ease of installation.
Cable Ties
& Fixings
Glands &
Accessories
Earthing &
Jointing
Tooling
Systems
With decades of experience and UK manufacturing behind
key ranges, we deliver trusted solutions built for the demands
of modern electrical and data systems.
cablecraft.co.uk
Terminals
& Connectors
Specialist
Cables
Test
Equipment
Solar &
Renewables
28,000+ Products • 35+ years supporting electrical installations • Accessory Experts

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FS Cables, a Shoal Group brand.
Specialist cable
solutions
Home
Automation
Coax
Data
High
Temperature
FS Cables supplies high-performance cables for fire resistant,
control, data, fibre, BMS, AV and specialist applications across
industries. With deep technical expertise, the largest CPR-compliant
range in the UK and strong stock, we support complex
installations from first fix through to final hand-over.
Marine Security Alternatives
to Belden
Fire
Resistant
Trusted by contractors, installers and infrastructure specifiers to
keep critical cable installations reliable and compliant.
fscables.com
Fibre
Optic
Instrumentation Control Industrial
Automation
42+ Years of Specialist Expertise • 4,500+ Products • 1,000+ CPR-compliant cables

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SWA, a Shoal Group brand.
Key components
for wholesale
Cable
Terminations
Fire Safety
Range
Glands &
Accessories
Cable Ties
& Cleats
SWA delivers a trusted range of cable glands, termination and
connection products, industrial fixings and tools - including
innovative own-brand solutions relied on throughout the
electrical and construction industry.
A leading choice for wholesalers and the installers they support,
built around products that stand up to real site conditions.
Heat Shrink
& Insulation
Cable
Management
Jointing &
Connectors
Tools &
Accessories
swaonline.com
Earthing
Components
Ancillary
Products
Solar &
Renewables
Fixing
Band
Renowned Certified Products • 35+ Years Supporting Electrical Wholesalers

1011
Expertise delivered worldwide.
Our global
distribution
division
Shoal Export gives international customers direct access to Shoal Group’s
specialist products and expertise, with the documentation, customs support
and export packaging needed to move orders smoothly across borders.
A trusted partner for global project delivery - experienced in navigating
compliance and technical requirements worldwide.
Customs and compliance support
that keeps orders moving.
Export Documentation • Customs Clearance Support • Export Packaging

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Designed, developed & proven.
Our brands
Specialist product ranges from Shoal Group.
Shoal Group develops and manages specialist electrical product brands - engineered through rigorous testing, continuous
improvement and strong partnerships with manufacturers. These are Shoal-owned brands, recognised across the industry
and specified with confidence, delivering trusted performance on site.
TM

Our partner brands.
Built on trusted relationships.
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We partner with leading manufacturers whose products meet the same standards we set for our own. From cables and
identification to tools, terminations and fixings, these are industry-proven names available from one accountable supplier.
Through close collaboration, we ensure every product aligns with the technical, compliance and performance expectations
of the sectors we serve.
2

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Our in-house services.
services
The capability
behind the products
Shoal Group provides in-house services that ensure products are installed
correctly, perform as intended and meet the required standard every time.
From accredited training and custom product development to calibrated
tooling and bespoke identification, our services are built around the needs
of the industry - supporting safer, smarter, and more compliant installations.
Bespoke
Solutions
Training &
Compliance
Technical
Support
Fast Reliable
Delivery

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Printed & Engraved
Custom Identification
Tool Calibration,
Service & Repair
CPD Crimp
Training Course
Cut-to-Length &
Kitting Services
Bespoke Cable
& Testing
Call-off Orders &
Stock Holding
Trained, tailored, trusted. Delivering more than products.

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Dedicated to DC requirements.
A focused range
for data centres
Our broader catalogue exceeds 50,000 products, but this is the
dedicated selection most relied on in data centre construction and
operation - covering essential components and specialist cables from
one accountable supplier.
We work closely with customers and contractors to ensure our portfolio
continues to meet the evolving requirements of modern data centres,
expanding our offer where it adds genuine value to project delivery.
One Source Solutions
All the right products and
services, together.
Compliance Built In
Certified and tested for
critical environments.
Evolving with project demands.

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Cable Markers
Pre- and post-termination ranges - from
slide-on and clip-on to wraparound and
heat-shrink options.
Labels & Printers
On-site labelling systems - from portable
hand-held to desktop solutions for fast,
durable identification.
Crimp Terminals
Pre-insulated, uninsulated, and
high-performance options - designed
for secure, consistent connections.
Copper Tube Terminals
Standard and heavy-duty ranges -
including DEKRA third-party tested
options for proven reliability.
Tools
Crimping, cutting, and stripping tools -
engineered for accuracy, comfort, and
long-term performance.
Cable Glands
Brass, nylon, and specialist sealing
ranges - built for protection across
every environment.
Cable
Control, data, fibre, fire, HVAC, BMS,
security and solar options - tailored for
high-performance infrastructure.
Sleeving
UK-manufactured PVC and LSF
sleeving, plus heat-shrink, braided,
glass fibre, and neoprene options.
Cable Trunking
Our Betaduct® slotted and solid-wall
trunking - available in PVC, Halogen
Free, and Noryl options.
Conduit & Fittings
Flexible and rigid solutions - including
nylon, polypropylene, and steel conduit
systems
Cable Ties
Nylon, stainless, and releasable types
- securing bundles with strength and
precision.
Clips, Cleats & Connectors
Fire-rated and mechanical fixings -
including innovative Firefly® ranges
for safety-critical installations.

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Expert supply chain.
Helping you source
smarter
We invest in people, processes and technology to ensure reliable delivery - enabling
better performance and more sustainable decisions across your projects.
Global
Distribution
Our logistics and distribution
network deliver smart, reliable,
real-time supply across projects
- supported by advanced systems
to guarantee service wherever
you operate.
Sustainable
Manufacturing
At Birch Valley, we minimise
waste and improve sustainability
through continuous operational
efficiency and material use -
reducing environmental impact
across production.
Intelligent
Operations
Advanced robotics automation
and integrated systems streamline
how we receive, store, pick and
deliver products - improving
accuracy and helping projects
avoid delays.

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Addressing data centre challenges.
Where we align
We support the rapid growth of data centres with products and expertise that
adapt to higher power demands, smarter integration and sustainable operation
targets - helping your teams build, expand and optimise with confidence.
Demand Markets Sustainable Innovation
Critical
operations
depend on
fast access to
compliant
components -
delivered when
and where you
need them.
Supporting
the UK and
international
data centre
markets with
responsive
logistics and
supply chain
expertise.
Efficiency
built in - from
reduced waste
and smart
packaging to
sustainable
sourcing,
operations and
manufacturing.
Evolving
alongside
the industry
with smarter
fulfilment
systems and
ongoing
investment
technology.

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Latest industry standards.
Our CPD
crimp training
course
Shoal Group provides CPD-certified crimp training, equipping installers with
the correct methods for selecting, preparing and terminating electrical
connections.
Developed and delivered by experienced trainers, the course builds
confidence in tool calibration, die matching and safe, compliant crimping
in line with the latest industry standards.
1 hour
course
Professional
development
Expert
instructors
Certified to BS EN 61238-1:2003 • Practical Demonstrations • CPD Certificate

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Built for more than a connection.
The industry
leading crimp
system
Only with SWA can installers access a fully certified
termination system - combining calibrated tools, control
issue dies and TQ terminals, tested independently by
DEKRA to meet the requirements of BS EN 61238-1:2003.
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SWA
Calibrated
Crimping
Tool
2
TQ Certified
Terminals
3
Control
Issue Dies
Certified System
Protects performance and
insurance compliance.
Certified System
Complete Assurance
Tools, dies and terminals
certified together. To BS EN 61238-1:2003
TQ | The only terminals in the UK third-party tested by

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Proven. Certified. Trusted.
Confidence to specify in
every environment
We work with recognised industry bodies and independent test partners to ensure the products we supply meet the
standards required for critical data centre infrastructure - verified for performance, safety and compliance you can rely on.

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Your partner in powering progress.
Built for the
demands of
today’s data
driven world
Shoal Group connects the UK’s leading cable and accessory
brands with the manufacturing, logistics and expertise that
keep modern infrastructure running.
Let’s get started.
Speak to one of our data centre specialists:
01582 818 555
sales@shoal-group.com
Scan to Connect

Smarter
together
01582 818 555
sales@shoal-group.com
/shoal-group
@shoalgroup
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