A Greener World's Sustainable Farming Magazine — Summer 2025 — V10 I2
News: Grass Is Greener – Debunking The Doubters; Artificial Insemination; Planning Makes Perfect; Slaughter Plants Needed Cover feature: Chewing It Over Opinion: When Systems Fail Technical: Fertility By Design Technical: Farming In Uncertain Times Technical: Slaughter Plants Needed Certification News: Why Communication Matters Meet the Farmer: Reds From Blue (Blue Bear Farm & Cattle Co. in Cairo, GA)
News: Grass Is Greener – Debunking The Doubters; Artificial Insemination; Planning Makes Perfect; Slaughter Plants Needed
Cover feature: Chewing It Over
Opinion: When Systems Fail
Technical: Fertility By Design
Technical: Farming In Uncertain Times
Technical: Slaughter Plants Needed
Certification News: Why Communication Matters
Meet the Farmer: Reds From Blue (Blue Bear Farm & Cattle Co. in Cairo, GA)
- TAGS
- farming
- sustainable
- farmers
- certified
- slaughter
- welfare
- certification
- regenerative
- climate change
- grassfed farming
- grassfed beef
- artificial insemination
- slaughter plants
- planning for emergencies
- sustainable agriculture
- agriculture
- animal welfare
- regenerative farming
- regenerative agriculture
- regenerative certification
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VOLUME 10 | ISSUE 2
SUMMER 2025 | $9
GRASS IS GREENER
DEBUNKING THE DOUBTERS
PLUS
ARTIFICIAL INSEMINATION
PLANNING MAKES PERFECT
SLAUGHTER PLANTS NEEDED
UNCERTAIN TIMES
ROSÉ REVOLUTION
First, an important
update regarding
our Climate-Smart
Commodities project.
In April, we received
notice from the USDA
that the project (like
many other federal
grants) would be
terminated. The stated reason was to put
“farmers first.” Yet we expect farmers in the
project to lose tens of thousands of dollars each
in financial and non-financial incentives, services,
and support due to this project not moving
forward as contractually agreed with USDA—not
to mention the business and operational impacts
of the last quarter’s uncertainty.
The farmers in the project put in many hours
of work, and this unfortunate outcome is not a
reflection of the incredible work you’ve done.
The project has demonstrated the importance
and viability of climate-smart and regenerative
practices, and that is a step in the right direction.
We are exploring ways to continue to support
those practices and certification opportunities.
Stay tuned for more information.
In March, the Washington Post ran an article
about a study claiming that grassfed beef has no
climate benefit. Lead author Gidon Eschel posits
that 100% grassfed beef is more carbon-intensive
than feedlot beef and intensively raised poultry,
pork and plant proteins. As you can imagine, we
disagree! On pages 16-18, we rebut this flawed
study with the help of grassfed beef pioneer and
author, Ridge Shinn. Please share widely.
Farmers are no strangers to uncertainty—
but with new tariffs, funding freezes, and rising
input costs, the current pressures are significant.
On pages 8-11, we explore these challenges and
offer practical resources to support business
planning and decision-making in difficult times.
As we head into the warmest season in the
Northern Hemisphere, extreme weather—driven
by climate change—is top of mind. While the
future remains uncertain, advance preparation
is key. We’ve gathered useful planning resources
—get in touch at info@agreenerworld.org if you
need help accessing them.
As highlighted in our Spring issue, AGW
is still offering grants of up to $500 to support
logo use in the U.S. and Canada, see details below.
We're also thrilled to share new research on page
4 demonstrating the nutritional benefits of
grassfed beef, as well as Ridge Shinn's principled
dismantling of a recent scientific paper claiming
that grassfed beef is as carbon intensive as
industrial beef. (See page 16.) Both offer muchneeded
evidence to support high-welfare,
pasture-based ruminant systems.
Emily Moose
Executive Director
A Greener World
Sustainable Farming
Summer 2025
Volume 10
Issue 2
Cover price $9
Editor: Peter Mundy
info@agreenerworld.org
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Maison
Mirabeau is
first Certified
Regenerative
by AGW
vineyard in
Provence
Maison Mirabeau in the Côtes de Provence region
has become the first vineyard in Provence, France,
to achieve Certified Regenerative by AGW—an
international third-party certification recognizing
environmental and social sustainability.
The Certified Regenerative by AGW program
is a plan-based assurance that verifies climatepositive
farming practices and encourages continuous
improvement. The certification considers
soil health, biodiversity, water management, air
quality, animal welfare, and social responsibility,
with ongoing audits and expert support.
Founded by Stephen and Jeany Cronk in 2010,
Maison Mirabeau has gained a reputation for its
nature-positive approach to winemaking. Their
estate, Domaine Mirabeau, follows practices such
as cover cropping, compost use, minimal soil
disturbance, and biodiversity corridors—safeguarding
the region’s natural water balance and
reducing its carbon footprint. This holistic approach
also avoids chemical pesticides and fertilizers.
“Our commitment to regenerative agriculture
is fundamental to our philosophy,” says Stephen
Cronk, Co-Founder of Maison Mirabeau. “We
believe that a truly great wine should reflect the
health of the land. A Greener World’s certification
gives us the framework and accountability to keep
improving, while showcasing the unique terroir of
Provence.”
To celebrate this milestone, the vineyard has
launched a new rosé, ‘One Day’, made exclusively
from Certified Regenerative by AGW grapes. The
wine is available at Whole Foods Market UK and
featured on Virgin Atlantic’s Upper Class flights
this summer.
“This is a wine with real integrity,” adds Wayne
Copp, AGW’s Executive Director International.
“When consumers see the Certified Regenerative
by AGW label, they know they’re choosing a
product with genuine social and environmental
impact. We’re proud to partner with Maison
Mirabeau in building a regenerative food and
drinks system.”
Visit maisonmirabeau.com and
agreenerworld.org/regenerative-viticulture
IN THE
NEWS …
LABEL FUNDING CALL
AGW is offering limited-time grants—up to
$500 USD per operation—for certified producers
to add AGW logos to their product packaging.
Funding is available to U.S. and Canadian livestock
operations that are certified and in good standing.
Expenses such as label printing or purchasing
AGW's branded egg cartons are not covered.
Funds are limited and awarded on a first-come,
first-served basis. Contact Callie Casteel at
callie@agreenerworld.org to apply or learn more.
HURRICANE PREP
Hurricane season is upon us, beginning June 1
and running through November 30. Farmers and
ranchers are encouraged to prepare early and
review emergency planning and recovery resources.
AGW-certified producers can find helpful tools
on our website, including emergency planning
templates in the species-specific health plans.
If your farm is impacted or you need help
accessing preparedness information, please don’t
hesitate to get in touch: info@agreenerworld.org
GRANT WINNERS
The Food Animal Concerns Trust, with support
from the American Society for the Prevention of
Cruelty to Animals, awarded 72 Fund-a-Farmer
grants this year to help farms across the U.S.
transition to more humane, sustainable systems.
Grantees like Caer Luna Farm (NY), Staples
Farm (OK), and Woolly Cheese Co. (WA) received
funding assistance to improve pasture access, soil
health, and infrastructure to help meet AGW’s
high-welfare standards.
Visit foodanimalconcernstrust.org
TOP 50 CHIPS
Massachusetts-based tortilla chip company
El Nacho has been named one of RangeMe’s Top
50 Food & Beverage Brands—selected from over
250,000 brands every 90 days based on buyer
engagement and retail interest. Made with
Certified Regenerative by AGW corn, El Nacho’s
chips sustainably celebrates the spirit of lucha
libre. The brand chose AGW certification to
support its commitment to regenerative farming
and a better food future.
Visit elnachochips.com
2 • SUSTAINABLE FARMING • SUMMER 2025
SUMMER 2025 • SUSTAINABLE FARMING • 3
IN THE NEWS …
WE ARE WHAT WE EAT
Landmark
study links
farming
practices
to nutrient
density of
beef
A new landmark study confirms what many U.S.
farmers and food advocates have long believed:
the way cattle are raised plays a major role in the
nutritional quality of the beef we eat.
Led by the Bionutrient Institute, in collaboration
with Utah State University and agri-tech company
Edacious, the multi-year research effort analyzed
beef samples from a wide range of production
systems—alongside data on soil, forage, and farm
management. The findings show that nutrient
density in beef isn’t fixed. Instead, it’s shaped
by variables like pasture diversity, genetics, and
farming practices.
“This research reinforces what we and our many
farmers and ranchers have advocated for years:
the way we farm matters—not just for the environment
and animal welfare, but for the nutritional
quality of the food on our plates,” said Emily
Moose, Executive Director of AGW. “Beef raised
on diverse, pasture-based systems consistently
shows higher levels of omega-3s, calcium, and
antioxidants. It’s more proof that truly sustainable
farming benefits everyone—farmers, animals,
consumers, and the planet.”
The study is helping lay the groundwork
for a science-based framework to define and
measure nutrient density—giving producers tools
to demonstrate the value of their practices and
helping consumers make informed choices.
Explore the data at eat.edacious.com
MIKE SUAREZ/GORILLA BYTES
GM CARTE BLANCHE?
A new proposal from the European Food Safety
Authority (EFSA) on the regulation of genetically
modified (GM) animals has sparked serious
concern among campaigners.
In its response to EFSA’s draft scientific
opinion on "new developments in biotechnology,"
GeneWatch UK warns that the guidance could
weaken oversight of gene-edited animals—undermining
both the precautionary principle and legal
obligations under international law.
The new EFSA proposal claims no new risks
are posed by emerging technologies like CRISPR
and synthetic biology, compared to conventional
breeding. However, GeneWatch points out this
downplays known and unknown harms, including
unintended genetic effects and the suffering
caused by cloning, which is often required to
reproduce GM animals.
“EFSA increasingly appears to be delivering
its opinions to pander to political/commercial
demands to minimize and downplay the profound
differences between conventional breeding and
genetic engineering technologies,” said a Gene-
Watch spokesperson. “The end goal seems to
be to create a false, but politically convenient,
pretense that genetically engineered living
organisms are equivalent to naturally occurring
and conventionally bred organisms and that they
pose no greater risks.”
The group argues that EFSA’s selective interpretation
of current guidance overlooks scientific
uncertainty and established animal welfare risks
—potentially opening the door to unchecked
developments in animal biotechnology.
WELFARE
TRAINING
Join us in Raleigh,
NC, July 29–Aug 1,
for two, two-day
certification
progams in animal
and poultry welfare.
Led by Dr. Andrew
Grist (University
of Bristol), these
research-based,
internationally
respected training
sessions offer
practical, sciencebacked
strategies
to improve welfare,
product quality, and
profitability. Ideal
for slaughterhouse
supervisors, live
production
managers, and
welfare officers.
Space is limited—
register early!
Contact julie@
agreenerworld.org
for details of a
limited $100/day
travel stipend and
hotel discount.
WILDPIXEL
B CORP RECOGNITION
AGW SIGNS UP TO THE PORTO PROTOCOL
Animal Welfare Approved by AGW is now formally
recognized under the revised B Corp Certification
standards. The new framework allows certified
businesses to use AGW certification to meet
specific requirements related to monitoring animal
welfare in their operations and supply chains.
“We are pleased that Animal Welfare Approved
by AGW is now listed as part of B Lab’s interoperability
framework to help companies meet
the updated requirements for B Corp Certification,”
said Katie Amos, Director of Communications
and Outreach.
"The alignment further reinforces the value of
AGW certification as part of wider business efforts
to support sustainable, ethical, and transparent
food production."
"This recognition marks an important step
forward in aligning meaningful welfare assurances
with broader environmental and social impact
goals. AGW-certified food businesses and farms
working with B Corp-aligned partners may find this
supports compliance and streamlines reporting."
AGW is proud to join The Porto Protocol,
launched following the 2018 Climate Change
Leadership summit in Porto. The Protocol is
founded on the principle that sharing knowledge
and practical solutions accelerates climate action.
“By signing up, AGW joins a collaborative
network of over 250 producers, researchers
and businesses spanning five continents and
20 countries, all committed to sharing practical
solutions for a more resilient future for the
industry,” says Wayne Copp, AGW’s Executive
Director International. “This aligns with our own
mission to support transparent, independently
verified farming and growing systems that deliver
measurable benefits for the environment, animals,
and people."
“Through this partnership, we look forward to
contributing to the Protocol’s growing library of
real-world case studies and solutions—particularly
those linked to regenerative viticulture and
sustainable food systems.”
Visit portoprotocol.com
4 • SUSTAINABLE FARMING • SUMMER 2025
SUMMER 2025 • SUSTAINABLE FARMING • 5
Opinion
WHEN SYSTEMS FAIL
To keep up to date with our latest educational
blog posts and get the latest news delivered
direct to your inbox, simply scan this QR code
Avian flu
highlights
industrial
poultry’s
risks—and
high-welfare
resilience,
says Tim
Holmes
With millions of birds culled due to avian flu
outbreaks across North America this year, the
vulnerability of industrial poultry farming has been
laid bare once again. But among Certified Animal
Welfare Approved (AWA) by AGW farms—certified
for their high-welfare, pasture-based practices—
the story is very different.
To date, AGW has recorded only one Certified
AWA poultry farm that had to depopulate due to
avian influenza—and that was over four years ago.
Despite being near outbreak zones in recent years,
none of the certified farms have tested positive or
been forced to cull birds. This isn’t luck: it’s a result
of deliberate, science-based practices rooted in
smaller-scale, pasture-based systems.
clean clothing and equipment, and monitoring
state and federal outbreak alerts. The majority
of AWA farmers remain highly vigilant, especially
during periods of heightened risk.
The disproportionate impact of avian flu on
industrial farms is no coincidence. The increasing
consolidation of poultry operations since the
1970s is a key driver. Today’s industrial broiler
farms house 40,000 to 50,000 birds per barn.
Many sites run a dozen or more barns. One recent
outbreak at a single layer facility in North Carolina
affected over 3 million birds. With hatcheries, feed
mills, and slaughterhouses also concentrated in
the same regions, disease can spread rapidly and
impact entire supply chains.
or visit
agreenerworld.org/get-involved/email-sign-up
MICROSTOCKHUB/ISTOCK
Tim Holmes is AGW’s
Compliance Director
Disproportionate impact
In contrast to industrial operations that crowd
tens of thousands of birds into confinement,
AWA farms offer space, sunlight, and the ability
for animals to express natural behaviors—factors
that bolster immune function and reduce
stress. Birds raised in high-welfare systems with
access to pasture and sunlight are healthier and
more resilient. Pathogen load is lower, foraging
supplements their diet, and natural behaviors
support immune function.
That said, we caution against complacency.
Avian flu remains an active biosecurity threat and
all farms—regardless of system—must maintain
rigorous disease prevention protocols. These
include limiting exposure to wildlife, maintaining
Delocalized production
Diversified poultry systems may offer part of the
solution. Just as the COVID-19 pandemic revealed
the fragility of centralized meat processing, avian
flu highlights the importance of decentralizing
food production. Smaller farms with localized
infrastructure can continue to operate even when
one part of the system fails, improving resilience
across the board.
Ultimately, AGW sees the solution not just in
different farming practices, but in a reimagined
food system—one built on integrity, transparency,
and a commitment to the health of animals,
people, and the planet. As the crisis continues,
we must ask: Is the real threat the virus—
or the system that helps it spread?
• The largest solely grazing focused publication in North America
• Driven by the goal of turning farms and ranches into profitable
ventures with regenerative soil health.
• Edited by Joel Salatin
Request your free sample issue today!
1-800-748-9808 • P.O. Box 2300 • Ridgeland, MS 39158-2300
WWW.STOCKMANGRASSFARMER.COM
6 • SUSTAINABLE FARMING • SUMMER 2025
SUMMER 2025 • SUSTAINABLE FARMING • 7
Artificial insemination allows easy movement
of desirable genetics in a container that doesn’t
eat, poop, or experience suffering when transport
times are excessive. That’s great news, so long as
you are willing to take on all the work done by a
healthy sire!
In this article we’ll explore basic artificial
insemination processes, challenges and benefits,
and keys to success.
Collection and storage
Semen is collected from ruminants through an
artificial vagina, electro-ejaculation, or internal
massage through the rectal wall. Collection from
pigs and poultry is generally by massage. As
you can imagine, rectal massage and electrical
stimulation come with obvious comfort concerns.
The artificial vagina is considered safest for sires
and their human handlers.
Collected semen is usually pooled and diluted
with an extender, with glycerol added to protect
it from freezing. Artificial color may be added to
distinguish breeds.
Chicken and turkey semen begins to lose
fertilizing ability if stored for over an hour, while
fresh bull semen can be successfully stored for
a few days. (Poultry semen can be frozen, but
reduced fertility limits its utility, so artificial
insemination is not commonly used except for
special breeding projects and the turkey industry.)
Frozen ruminant semen, however, can be stored
indefinitely if it is maintained constantly (and I
mean constantly!) at temperatures below -112°F.
With liquid nitrogen storage (-320°F), viability can
be maintained for years without any decrease in
fertility.
Application
For all methods of artificial insemination, the
objective is to deposit sperm in the cervix (the
passage between the vagina and uterus) or directly
into the uterus. In a typical approach, a speculum
is placed in the vagina, and the inseminating
tube is passed through the speculum to deposit
semen in the cervix. Successful vaginal artificial
insemination requires precise know-how and
dexterity to achieve correct placement, as well as
basic technique and hygiene practices to prevent
injury or infection. In addition, animals must be
conditioned to restraint—artificial insemination is
not appropriate for range herds that are handled
infrequently.
Surgical approaches, in which semen is
deposited directly into the uterus, can require
less handling. However, they also come with
surgery’s full suite of medical risks, pain, and
wound management.
Risks and management concerns prevent
widespread use of surgical artificial insemination
across livestock operations, but it is sometimes
employed to increase artificial insemination
conception rates in small ruminants.
Pros and cons
Studs excel at storing semen for maximum viability,
identifying each female’s optimal breeding window,
and placing sperm at the proper location at the
ideal time. For a good return on an investment in
artificial insemination, you—as well as the bull—
have to succeed in doing all of these things.
Pros
Rapid herd-level improvement in traits like
disease resistance, milk production, foot health,
meat quality, fertility, and many more.
Access to geographically inaccessible sires.
More information about a sire’s previous
outcomes (rapid increase in number of offspring
means more data is available sooner).
Reduces or eliminates the cost and challenges
of maintaining breeding males.
Eliminates quarantine and biosecurity concerns
associated with moving animals.
Virtually eliminates injury to breeding stock
(non-surgical methods only).
Simplifies recordkeeping.
Reduces inbreeding.
Minimizes risk of venereal disease.
Sires who are past their natural breeding
lifespan (aged, injured, or dead).
Fine-tunes timing to align production
with labor, facilities, and markets.
BUDIMIR JEVTIC/ALAMY STOCK PHOTO
FERTILITY
BY DESIGN
Jen Gravley explores the pros and cons
of artificial insemination
8 • SUSTAINABLE FARMING • SUMMER 2025
SUMMER 2025 • SUSTAINABLE FARMING • 9
DOUG HOUGHTON/ALAMY STOCK PHOTO
GUIDO KOPPES/ALAMY STOCK PHOTO
ANDIA/ALAMY STOCK PHOTO
BUDIMIR JEVTIC/ALAMY STOCK PHOTO
Successful vaginal artificial insemination requires precise know-how
Pig semen collection is typically done by massage
It’s best to find someone experienced at inseminating sheep and goats
Liquid nitrogen keeps semen fertile for years
Cons
Risk of amplifying undesirable genetics,
including unwanted traits or genetic disease.
Infectious disease spread by poor hygiene.
Injury due to poor technique.
Initial investment.
Cost (ongoing).
Lost opportunity cost if not as successful as
natural service.
May not be preferred by producers or customers
who aim to closely model natural systems.
Additional challenges for small ruminants
Small available pool of sires.
Lower success rates.
Individual variation in estrus cycle timing (does).
Remember: the genetic improvements to your
herd are only as good as the whole genome of
your selected sires. Whether desirable, undesirable,
or masked, all traits are amplified when one sire is
used for many offspring. Choose the wrong sires
and you could be left with less adaptive diversity
in your herd than you started with. While artificial
insemination offers the potential to fine-tune
production and improve financial performance, it
also carries the risk of poor outcomes at high cost.
Intact males
Many herds will experience weaker estrus cycles
if male breeding animals are entirely absent.
Although freedom from managing intact males
is considered a benefit of artificial insemination,
exposure to males can actually improve
artificial insemination conception rates. Ram
and boar exposure, in particular, can improve
artificial insemination results for sheep and pigs,
respectively.
Intact males can also handle “cleanup” by
breeding females whose artificial insemination
did not result in pregnancy. With sheep, a cleanup
ram is generally considered necessary, as ovine
artificial insemination success rates are often
around 50%, compared to 70% for cattle, and
80% or more for pigs.
“Choose
the wrong
sires and
you could
be left
with less
adaptive
diversity in
your herd
than you
started
with.”
HEAT DETECTION
To determine which animals are in standing
heat, observe for 20 to 30 minutes, twice per
day. Nearly half of ruminants will show their
strongest heat signs between 12 a.m. and
6 a.m. Could this unusually aggressive and
vocal behavior of livestock in the middle of
the night be the origin of “the witching hour”?
If you don’t plan to be up stirring the cauldron
at this time, make your observations first thing
in the morning and again later in the evening.
Heat detection aids can be helpful, but tailhead
or mounting markers cannot substitute for
observation. Watch for these signs—especially
the first four:
Standing when other animals try to mount
Duration of standing heat:
Cattle: 14-16 hours
Sheep: 24-40 hours
Goats: 24-72 hours
Bison: 36-72 hours
Pigs: 48-72 hours
Excitement, agitation, increased
vocalization: May be restless, nervous,
aggressive, more active, noisy
Reduced feed intake and milk production
Vulvar discharge
Evidence other animals have tried to mount,
such as muddy rump or roughened tail head
Attempts to mount other animals
Tail raised or flicking; increased pelvic
movements
Increased licking or smelling of herd mates
Increased frequency of urination
Vulvar swelling
For those who think your laying hens are just
asking for scritches when you approach them
in the pasture: that squatting behavior is the
signal for breeding receptivity in poultry.
When to breed
Your observations and experience should guide
artificial insemination timing. These general
guidelines can serve as a starting point.
Cattle: 12 hours after standing heat ends.
Sheep: 12–18 hours after the onset of
standing heat.
Goats: 24 hours before the end of that
individual’s typical heat period. Ideally, breed
again once or twice more at 12-hour intervals.
If a doe is still in heat 24 hours after breeding,
she is probably not pregnant.
Pigs: For gilts, 12 and again 24 hours after
standing heat begins. For sows, 24 and again
48 hours after standing heat begins.
Insemination skill
Following estrus detection, semen placement is the
most likely factor influencing artificial insemination
outcomes.
Although the process sounds simple, successful
artificial insemination breeding outcomes require
considerable skill. With artificial insemination
technique, as with heat detection, small ruminants
present unique challenges.
For example, the ewe’s cervix is long and winds
about, with rather inflexible walls, all of which make
proper semen deposition especially difficult. Worse,
using a speculum and thawed-frozen semen in a
maiden ewe is unlikely to result in lambs, but very
likely to result in injury.
For all species, professional technicians are
significantly more successful at insemination
compared to individuals who are inexperienced
in this task. When deciding whether to hire an AI
technician, consider their fees in relation to the true
cost of a reduced conception rate. For sheep and
goats in particular, it’s important to find someone
experienced at inseminating these species.
Jennifer Gravley dvm is a veterinarian and educator
with a special interest in the intersection of food
animal medicine and public health
“Successful
AI breeding
outcomes
require
significant
skills …
It’s worth
the cost to
work with
a skilled
technician.”
SHOULD YOU CONSIDER
ARTIFICIAL INSEMINATION?
The following questions may help you decide.
Strategy
What will you gain from utilizing AI?
How will you obtain the desired benefits?
Will you use AI on the whole flock, or select
certain dams and well-matched sires? Will you
keep, or continue to bring in, breeding males?
Animal health
Are your animals ready to take full advantage
of your investment in reproductive assistance?
In particular, does your nutrition program
support reproductive success?
Semen source and storage
Have you identified specific traits you wish
to boost in your herd—and found a source?
animal compatible with your breeding females?
Can you maintain proper storage conditions
to preserve semen quality, or will someone
else provide storage?
Estrus detection
Will you be present to observe the necessary
time periods, at the right times of day?
Do you consistently, correctly predict estrus
cycles and identify standing heat?
Insemination
Have you identified an AI professional who
understands the species you raise?
Once estrus is detected, will you be able to
schedule and complete insemination by that
individual during the breeding window?
Success depends on a variety of factors,
and many of those are linked to on-farm
observation and management. Actual results
will vary. If you choose to pursue artificial
insemination, it’s worth the time and effort
to become adept at heat detection—and worth
the cost to work with a skilled technician.
10 • SUSTAINABLE FARMING • SUMMER 2025
SUMMER 2025 • SUSTAINABLE FARMING • 11
FARMING IN
UNCERTAIN TIMES
Plan and plan—and then plan some more, advises Emily Moose
Most farmers already know how to weather
storms—both literal and figurative. But 2025
brings a perfect convergence of challenges:
rising input costs, trade instability, farm labor
disruptions due to federal immigration policies,
USDA funding freezes, extreme weather events,
and ongoing disease threats like avian flu. Many
are now operating without a cushion, facing tough
choices about what to produce, when to sell, and
how to stay afloat.
How do you decide what to do when faced with
unexpected challenges? In a time like this, the
most powerful tool you have is a plan—one that
is flexible, honest, and grounded in your unique
situation. Making difficult decisions for the future
takes discipline—but it is also a necessity.
Start with what you know
Your decisions will depend largely on your farm’s
production model, sales cycle, and access to
markets. A producer selling at farmers’ markets
has very different risks to one raising turkeys for
the holiday season or supplying wholesale to
restaurants or distributors. Knowing your own
timing—when cash comes in, when expenses hit,
and your capacity—can help identify where you
have room to shift and where you don’t.
For example, if you’re fattening animals, it may
not be possible to delay processing or marketing
without significant cost. But if you manage
ruminants and have access to early pasture, you
TAKE STOCK
Here are a few
questions to help
guide your next
steps:
How long can
you keep animals or
products on-farm
if delays occur?
Are you in touch
with processors,
distributors, and
feed suppliers
about potential
disruptions?
What would you
do if fuel or labor
became unavailable
for a short period?
What are the
financial limits you
cannot cross—and
what’s negotiable?
may be able to stretch your timeline and reduce
feed purchases. The key is knowing how long you
can hold animals or product before they shift from
asset to liability.
Rethink marketing
In recent years, many farmers have diversified sales
channels into CSA programs, on-farm pickup, and
online stores. If you haven’t explored these, now’s
a good time to consider what’s possible. Even if
direct-to-consumer sales aren’t appropriate,
partnering with nearby farms, local grocers, or
small-scale distributors can help build resilience.
It’s also worth checking in with existing
customers. How is business? Are they expecting
to buy the same volumes? In uncertain times,
open communication can help avoid surprises.
Inputs, labor, and supply chain stress
One of the biggest stressors this year is the rising
and unpredictable cost of farm inputs. Fertilizer,
feed, and fuel prices remain elevated, and delivery
delays are more common due to global supply
chain shifts and increased tariffs. Labor is equally
uncertain—especially for farms relying on seasonal
or migrant workers.
Now is the time to take inventory. Do you have
enough feed or fertilizer to carry you through
critical periods? Could local suppliers be more
reliable than national chains, even if slightly
more expensive? If your labor situation changes
suddenly, what’s your backup plan?
Staying in regular contact with suppliers—
veterinarians, processors, feed dealers—will give
you a clearer picture of what’s coming and how
to prepare. Even a short-term supply disruption
could have long-lasting effects on your operation.
Look closely at your financial position
Understanding your cash flow, debt, and risk
tolerance is more critical than ever. Looking at
your financial position is about being honest with
yourself. How much financial flexibility do you
have? Could you carry the farm for a few months
without significant sales? What expenses can you
delay or reduce without compromising animal
welfare or soil health?
What federal or state support programs are
available? With some funding streams on pause or
facing reductions, don’t count on promised aid until
it’s confirmed in your bank account. If you’ve had a
relationship with a lender or USDA office, now is the
time to check in—not when you’re already in crisis.
Plan for risks
Extreme weather is now a reality. Flash floods,
wildfires, droughts—extreme weather can upend
even the best-laid plans. Similarly, disease outbreaks
like avian flu are forcing some producers to
cull flocks or navigate biosecurity protocols with
little warning. Can your infrastructure withstand
increasingly intense weather? Are your barns or
FIND SUPPORT
The Farmer Hotline
(1-800-FARM-
AID) connects
U.S. farmers
with support for
financial stress,
legal issues, and
crisis assistance.
farmaid.org
The Do More
Ag helpline
(1-866-FARMS01)
offers peer support
resources tailored
to rural and remote
areas in Canada.
domore.ag
The RABI helpline
(0800 188444)
offers confidential
financial and
practical support
to farming people
across England
and Wales.
rabi.org.uk
shelters up to the task? Can you adapt existing
drainage, fencing, and water access to a changing
climate? Are your insurance policies adequate and
current? Don’t wait until the emergency arrives to
find out.
Making decisions
Sometimes things are simply beyond our control
and the best solution is also the toughest to take.
In the extreme, that might be to exit farming—or to
shut down a marketing channel and try again once
things have stabilized. Your plan might include
contingency slaughter dates, a list of secondary
feed sources, or a reserve fund set aside for labor
or transport needs.
Timing and where you are in life will make a big
difference. If you have good markets and are wellfunded,
some challenges may represent a bump
in the road. But if you were already struggling
and are resource-scarce it may be time to review
your options. These are not easy decisions—but
when you plan ahead, even imperfectly, you’re in
a stronger position than if you’re forced to react
without time or information.
Above all, you’re not alone. Networks,
neighbors, and organizations are here to help. In a
season with few guarantees, your best strategy is
still the same: make a plan, stay flexible, and act
on what you know. We’re here if you need support.
Emily Moose is AGW's Executive Director
ALEX RODRIGO BRONDANI/ISTOCK
12 • SUSTAINABLE FARMING • SUMMER 2025
SUMMER 2025 • SUSTAINABLE FARMING • 13
SLAUGHTER
PLANTS NEEDED
Opening
the doors
of your
slaughter
plant for an
AWA review
is critical
to your
success,
says Charlie
Hester
Some slaughter
plant owners
wrongly assume
AGW is some
kind of ‘animal
rights’ group
Applying to A Greener World’s Animal Welfare
Approved (AWA) program is normally a straightforward
decision for farmers and ranchers. After
reading the AWA standards, most are excited
about the opportunity to prove to customers
their commitment to high-welfare management.
However, slaughter plant owners can have the
opposite reaction. From experience, we know
some plant owners wrongly assume AWA is some
kind of ‘animal rights’ group who want to record
the killing of lovable animals for their next social
media campaign. In reality, nothing could be
further from the truth. However, this misconception
often becomes a barrier for farmers and ranchers
interested in using the AWA logo.
Get your plant onboard
If you are thinking of joining AWA it is absolutely
essential to get your slaughter plant involved as
early as possible—ideally before you even apply.
AWA is a birth-to-slaughter certification and
getting your chosen slaughter plant to allow an
AGW review is critical to your farm certification
and your ability to market meat using the AWA
logo. Since you already have a positive relationship
with your plant, we highly recommend the initial
request to participate come directly from
you, rather than AGW.
The plant owner’s perspective
Unlike our farm certification, AWA's third-party
slaughter review is completely free to participating
slaughter plants. As a result, some farmers assume
their plant will throw open their doors, welcoming
the opportunityto set them apart from the
competition.
But most slaughter plants already undergo
intense inspection, often involving substantial
paperwork. Many already feel they are over
regulated—and with some justification. As well
as the usual challenges encountered by any
business, plants are faced with Food Safety
Audits, Hazardous Critical Control Point (HACCP)
documentation, state environmental and employment
laws, daily operational and meat inspection
by the USDA or state programs, not to mention
public and media scrutiny. As a result, many
owners won’t necessarily want another inspection
or recognize the added benefit of being an AWAreviewed
plant—especially if they already have
misconceptions about the AWA program. So how
do you persuade or encourage your slaughter plant
to agree to an AGW review?
What’s in it for me? Most plant owners rightly
want to know what’s in it for them—other than
earning or keeping your business! First, the
AGW review process can save plants money by
improving operational performance. Remember:
AGW’s Slaughter Plant Specialist (SPS) team
has reviewed hundreds of plants since 2006.
Our SPS team has observed countless common
sense solutions to improved animal handling and
movement, and one helpful suggestion could
save the plant many labor hours. If it takes five
extra minutes to load an animal due to balking,
and the SPS can help improve movement with
just 12 animals per day, that already equates to
eliminating 60 minutes of balking per day. With
three employees on the killfloor, that’s three labor
hours’ per day saved simply by improving animal
movement.
Second, the AWA slaughter plant review shows
existing—and potential—customers that the plant
is committed to animal welfare. This is particularly
important when it comes to the general public.
Most consumers have no knowledge of the
USDA or state program regarding animal welfare.
Displaying the trusted AWA credentials clearly
communicates the plant’s commitment to
high-welfare handling and slaughter.
MAIN IMAGE: MILOSCIRKOVIC/ISTOCK LEFT: MACADIA/ISTOCK
Finally, as the AWA program continues to
grow, more and more farmers will actively seek
participating plants so they can use the AWA
logo on their meat products.
More than USDA: Slaughter plant owners will
often say, “I am already USDA Inspected and
the inspector is in my plant every day. Why do
I need someone else looking around?” While
USDA is to be commended on recent progress
towards higher welfare handling at slaughter,
USDA inspection standards are generally geared
more toward preventing the next E.coli outbreak
and whether the plant is complying with basic
food safety regulations than maximizing animal
welfare at slaughter and improving meat quality.
Meat quality and stress: Farmers and ranchers
expend a huge amount of time, talent, effort
and, most importantly, money to produce a
consistently high-quality product. Yet all this
can be adversely affected during the last day
—or even hours—of the animals’ life by activities
at the slaughter plant. Animal welfare at slaughter
cannot be ignored, as it directly affects product
quality, as well as consumer perception of the end
product. Aside from the obvious risks of bruising
from poor handling or poor design/maintenance
at the plant, numerous studies have shown unnecessary
stress immediately before slaughter will
adversely affect meat quality. There are several
scientific reasons, including the formation of ATP
(adenosine triphosphate) and muscle glycogen
levels related to stress.
As an independent third-party reviewer, the
SPS can provide valuable insights into animal
movement and identify possible links between
animal welfare and meat quality. Additionally,
they offer practical solutions to reduce animal
stress during unloading, holding, movement,
and stunning—helping to preserve meat quality.
AGW
CERTIFICATION
AND YOUR
SLAUGHTER
PLANT
Explain that you
need the plant to
undergo a basic
review to sell your
products using the
AWA logo
Talk about AGW
and help dispel any
myths that AGW is
an ‘animal rights’
group. Highlight our
industry expertise
and experience
Explain that the
AGW review is free
and confidential,
and could improve
operational
performance
—and profits
Give them
AGW’s Slaughter
Guidelines for
Red Meat/Poultry.
See agreenerworld.
org/certifications/
animal-welfareapproved
Plant owners can
also call AGW for
an informal chat at
800-373-8806
Complete confidentiality: The AGW program is
completely independent and impartial. Everything
we do is confidential. We accept no money from
the industry, and have no links whatsoever to any
animal rights organizations. The outcome of the
slaughter plant review is shared with the plant
management only. AGW staff will work behind the
scenes with the plant owner to find a resolution to
any animal welfare-related issue.
AGW has real expertise: To qualify for the role,
every SPS must have many years of experience
in slaughter operations, along with a solid understanding
of farming and ranching. Once in position,
every SPS receives world-class training in animal
behavior and welfare at slaughter, with annual
updates. Every SPS is also internationally
recognized and certified as an Animal Welfare
Officer (AWO) and Poultry Welfare Officer (PWO).
What happens during the review?
What should a slaughter plant expect during the
review? For a well-run facility, the review will simply
confirm that best practices in handling, stunning,
and slaughter are being followed. Depending on
the number of animals and species, the process
generally takes a couple of hours and includes
an examination of holding pens, alleyways, the
stun box, and stunning procedures, with a short
meeting afterwards to discuss the findings. Plant
owners can review the AGW standards online
or call the office to arrange an informal and
confidential chat with our SPS team.
Farmers and ranchers should discuss the AGW
review with their slaughter plant as early as possible
to help ensure a smooth process.
Charlie Hester is AGW's Lead Slaughter Specialist/
Auditor. This revised article was first published
in Sustainable Farming, summer 2017.
14 • SUSTAINABLE FARMING • SUMMER 2025
SUMMER 2025 • SUSTAINABLE FARMING • 15
CHEWING IT OVER
Ridge Shinn challenges flawed criticisms of grassfed beef emissions
FLOOP/ISTOCK
A recent paper published in the Proceedings of
the National Academy of Sciences—one of the
most widely cited scientific journals—claims “that
emissions per kg protein of even the most efficient
grass-fed beef are 10 to 25% higher than those of
industrial U.S. beef and 3 to over 40-fold higher
than a wide range of plant and animal alternatives.”
The study in question—‘U.S. grass-fed beef
is as carbon intensive as industrial beef and
≈10-fold more intensive than common proteindense
alternatives’ by Eshel, Shepon, and Milo—
has already generated significant media coverage
and consumer confusion.
Yet this headline-grabbing paper relies on narrow
assumptions that ignore the proven benefits of
regenerative grazing, especially Adaptive Multi-
Paddock (AMP) systems. For farmers working to
restore land, improve soil health, and raise animals
responsibly, this kind of claim misses the bigger
picture entirely—and risks damaging consumer
confidence in the well-documented environmental
benefits of grassfed and pasture-based beef
systems.
Where the study falls short
One of the key flaws in the study is its failure to
account for carbon sequestration in well-managed
grazing systems. Peer-reviewed research shows
that cattle managed using AMP grazing not only
increases plant biomass by 300–600%, but also
sequesters meaningful amounts of carbon in
the soil.
These outcomes are not hypothetical: they are
backed by real-world data. In Grass-Fed Beef for a
Post-Pandemic World: How Regenerative Grazing
Can Restore Soils and Stabilize the Climate, my
co-author Lynne Pledger and I include over 290
footnotes to peer-reviewed studies that directly
challenge the assumptions in Eshel’s study. (For
an even deeper dive into the science, see Teague
et al (2016), ‘The Role of Ruminants in Reducing
Agriculture’s Carbon Footprint in North America’
in the Journal of Soil and Water Conservation,
vol. 71, issue 2, 2016.)
What the study leaves out
Eshel and colleagues openly admit they excluded
data from ‘productive pastures.’ Instead, they
based their entire conclusions on “true rangelands
(i.e., low productivity semiarid lands) or slightly
lusher, more productive grasslands” with limited
biomass potential and minimal sequestration.
One quote from the paper states: “It does not
reflect pastures and meadows occupying croplands
(or potential croplands), where the largest
added sequestration rates, which can suppress
production emissions to competitively low levels,
are mostly observed.” And: “This is why we omit
the high sequestration rates that are sometimes
observed on such lush agricultural croplands,
focusing expressly on precipitation-limited
marginal lands in wealthy nations, lands
that can only yield human food via grazingbased
ruminant meat that does not undercut
production of food for direct human
consumption.”
This selective focus on semiarid rangeland
versus high-quality soils prejudices his conclusions
from the outset. Ignoring results from wellmanaged
cropland pastures presents a highly
distorted picture—especially when AMP grazing
has shown benefits even in semiarid regions.
Using our best land
Today, most of the best land in the U.S. is used
to grow corn and soy—nearly 97 million acres—
and it is farmed in a highly industrialized system,
dependent on synthetic fertilizers (much of it
imported), herbicides, insecticides, and heavy fossil
fuel use to plow, plant, harvest, and transport.
Looking at the 'Animal vs Human’ map (next
page), the green area shows land used to grow
food for people, while the dark red shows land
used to grow corn and soy. In some states, up to
98% of farmland falls into that latter category.
About 40% of this crop ends up as ethanol and
distillery by-products. Another 40% goes to feed
industrially raised livestock; in other words, cattle
in CAFOs, chickens in sheds, pigs indoors. The rest
is used to produce oils and corn syrup for human
consumption.
This is our most fertile land: former prairie that
once supported 60 million buffalo in a functioning
ecosystem. But instead of cycling nutrients and
storing carbon, we are now mining it, leading to
erosion, runoff, drought, and flood.
What if we returned even some of that land to
permanent grass and raised 100% grass-fed cattle
on it using AMP principles? We would eliminate
fertilizers and toxic inputs, rebuild soil biology, and
restore the land’s hydrology. This would deliver
enormous ecosystem services—including drought
resilience and flood control in the Mississippi
Valley—while sequestering carbon and producing
nutrient-dense food.
Methane: a misunderstood
piece of the puzzle
Another familiar controversy in studies like this
centers on methane—and once again, context
is missing.
As Lynne Pledger explains in her article,
‘Regenerative Grazing: A Compelling Climate
Strategy’ (published by the Biodiversity for a
Livable Climate website), methane behaves very
differently in a well-managed, regenerative grazing
system than it does in a feedlot. When cattle are
raised entirely on pasture, their emissions occur
“Headlinegrabbing
stories
ignore the
proven
benefits
of regenerative
grazing.”
“Instead
of cycling
nutrients
and
storing
carbon,
we are
mining it,
leading to
erosion,
runoff,
drought,
and flood.”
16 • SUSTAINABLE FARMING • SUMMER 2025
SUMMER 2025 • SUSTAINABLE FARMING • 17
within a functioning ecosystem that is storing
carbon, cycling nutrients, and supporting the
microbial life that makes soil work.
Pledger highlights, for instance, how methanotrophic
bacteria in healthy pasture soils actively
oxidize methane—something that does not
happen in confinement systems. She also describes
how diverse, high-quality forage improves digestibility
and reduces emissions at the source, while
well-structured soils and active root systems
support the microbial processes that store
atmospheric carbon underground.
While no grazing system eliminates methane
entirely, the carbon cycle in a regenerative system
is far more dynamic. The result is that regenerative
grazing often delivers a net climate benefit, even
accounting for ruminant emissions. As Pledger puts
it, “In carbon accounting, the increase in carbon
sequestration from regenerative management
more than offsets methane generation.” A fact
Eshel and others continue to ignore.
The whole truth
The claim that grass-fed beef is as carbon-intensive
as industrial beef falls apart when we consider the
full picture of regenerative systems. The evidence
shows that regeneratively raised, 100% grassfed
beef—especially when managed using AMP systems
—is significantly less carbon intensive than feedlot
beef, even on semi-arid land.
There is also ample land in the U.S. to support a
shift toward an entirely forage-based beef system.
Much of this potential lies in the acres currently
devoted to corn and soy for livestock feed and
ethanol production. Converting this land back
to pasture and diverse cover crops would help
address some of our most pressing environmental
challenges. It would restore degraded soils, reduce
flooding, recharge aquifers, eliminate many
synthetic inputs, and deliver food that is not only
nutrient-dense, but also part of a functioning
ecosystem.
Cattle can be finished on forage alone in as little
as 20 to 22 months under AMP grazing—a point
that often goes overlooked in studies claiming that
longer lifespans increase emissions. When viewed
in the context of carbon cycling and sequestration,
the time-on-pasture argument simply does not
hold up.
Ironically, several of the studies cited by Eshel
contain data that support regenerative grazing—
including evidence on carbon sequestration, AMP
grazing, and methane mitigation. Yet these insights
are either downplayed or ignored in the Eshel paper
itself. For instance, Mosier et al (2021) note that
“adaptive multi-paddock grazing enhances soil
carbon and nitrogen stocks” and contributes
to “climate change mitigation.” (See ‘Adaptive
multi-paddock grazing enhances soil carbon and
Animal vs Human: the percentage of each U.S. state's agricultural income
from crops grown primarily for animal consumption
“Grassfinished
beef was
found to
have lower
carbon
intensity
than
feedlotfinished
beef.”
nitrogen stocks and stabilization through mineral
association in southeastern U.S. grazing lands’,
Journal of Environmental Management, vol. 288).
Wang et al (2024) found that “grass-finished beef
was found to have lower carbon intensity per
economic activity than feedlot-finished beef.” (See
‘Climate impacts of alternative beef production
systems depend on the functional unit used:
Weight or monetary value’, Proceedings of the
National Academy of Sciences, vol. 121, no. 31.)
Rowntree et al (2020) argue that “regenerative
agriculture … may be necessary to fully regenerate
some landscapes.” (See ‘Ecosystem Impacts and
Productive Capacity of a Multi-Species Pastured
Livestock System’, Frontiers in Sustainable Food
Systems, vol. 4.)
These are not fringe sources: they are part
of the core evidence base cited in Eshel’s own
paper. Reaching accurate conclusions demands
considering this evidence in full.
If we are serious about addressing agriculture’s
climate impact, we need policy that supports
grazing ruminants on well-managed pasture—not
subsidies that prop up high-input monocultures
and feedlot beef. Ultimately, regenerative grazing
is not just about carbon. It is about land repair,
biodiversity, rural resilience, and delivering climate
change mitigation alongside broader environmental
benefits the industrial model simply cannot match.
Ridge Shinn is a grassfed beef pioneer, grazing
advocate, CEO of Big Picture Beef, and co-author
of Grass-Fed Beef for a Post-Pandemic World. He
is Executive Director of the Northeast Grass-fed
Beef Initiative (NGBI). Visit ngbi.org
Certification news
WHY
COMMUNICATION
MATTERS
We’re here
to help
you stay
compliant,
not to catch
you out,
assures Tim
Holmes
Tim Holmes is AGW's
Compliance Director
Certification isn’t just a checklist—it’s a working
relationship, built on trust, transparency, and
shared responsibility. When a farm or business
applies to become certified, they agree to follow
the published standards and keep AGW updated
on any changes that could affect compliance.
It’s not about red tape—it’s about making
sure certification continues to mean something,
especially to the people buying your products.
Honest communication
AGW’s certification programs are built on
internationally recognized accreditation (ISO/
IEC 17065), ensuring we operate with consistency,
impartiality, and integrity. Even the most robust
certification system relies on honest communication.
If you make a change on your farm—whether
it’s switching slaughter plants or adjusting animal
handling practices—it’s important to let us know
right away.
Most issues can be addressed before they
escalate. However, discovering them after the
fact—particularly during an audit—may result in
suspension or termination of your certification.
Here’s the bottom line: if you’re not sure
whether a change could affect your certification,
ask us. We’re here to help, not to catch you out.
When to get in touch
Here are some common examples where
communication is essential:
Slaughter plant change: If you switch to a
different slaughter facility, even one already
reviewed, we need to know about it.
New animal sources: Planning to bring in
animals from another farm? If they aren’t certified
or the farmer can’t provide valid AGW paperwork,
check with us first.
Practice changes: Whether it’s disbudding,
castration methods, or weaning timelines—if
there’s any doubt about compliance, ask first.
Unexpected setbacks: Sometimes things go
wrong. Maybe a castration method failed, or an
illness changed your usual weaning age. Let us
know before taking action and we may be able
to grant a temporary derogation.
The point isn’t to micromanage your farm or cause
you stress—it’s to protect your certification and the
integrity of the entire program. AGW standards are
outcome-based, not prescriptive. This gives you
the flexibility to decide how you meet them—but
also the responsibility to communicate openly.
Voluntary certification comes with
real responsibility
Being certified by AGW is a choice. With that
choice comes a commitment—not only to high
standards, but also to the transparency and
accountability that give those standards meaning.
Certification is effective when producers, certifiers,
and consumers each fulfill their roles. However,
its success depends on open communication.
If you're ever unsure, please reach out. It’s
far better to ask than assume—and far easier to
keep your certification than to restore it after a
suspension.
18 • SUSTAINABLE FARMING • SUMMER 2025
SUMMER 2025 • SUSTAINABLE FARMING • 19
A GREENER WORLD
Global reach
NORTH AMERICA
info@agreenerworld.org
+1 (800) 373-8806
INTERNATIONAL
info@agreenerworld.org.uk
+44 1271 320715
CERTIFICATION
Ashley Khteian
Outreach Specialist
ashley.k@agreenerworld.org
+1 562-276-4102
EMPOWERING SUSTAINABLE
SOLUTIONS IN AGRICULTURE
ACROSS THE WORLD
Now operating in five
continents, A Greener World
promotes practical, sustainable
solutions in agriculture by
supporting farmers and
educating consumers
MARKETING AND LABELING
Callie Casteel
Marketing Services Coordinator
callie@agreenerworld.org
+1 931-548-0664
Promoting A Greener World
AGW is proud to offer
low-cost branded
promotional materials
to help raise awareness
of your certification and
better communicate
the wider benefits of
your farming practices.
Every purchase also
supports our work to
educate and inform
consumers—and helps
keep your certifications
affordable.
For more promotional
materials—and to
place an order (with
shipping)—visit
agreenerworld.org/
shop-agw
From Canada, please
call +1 541-526-1119
AGW APRON $25
• Perfect for farmers’
markets or the kitchen
• 8 oz organic cotton/
recycled polyester
• Black fabric with white
imprint A Greener
World logo
• Adjustable neckline,
two front pockets,
brass rivets, cotton
webbing ties
SHELF TALKER $5
• Sold in packs of five
• Printed on premium
silk stock with
wipeable coating
• 4¼" x 2¾"
• EZ-peal adhesive for
shelf mounting
• Made in the USA
Certified Animal
Welfare Approved by
AGW producers only
REGENERATIVE
BROCHURES $5
• Explains the benefits
of certification
• Ideal for farmers’
markets, farm stores
and other events
• 50 brochures per pack
Certified Regenerative
by AGW producers only
CONSUMER
BROCHURES $5
• Explains the benefits
of certification
• Ideal for farmers’
markets, farm stores
and other events
• 50 brochures per pack
If required for
educational use,
please email info@
agreenerworld.org
CERTIFIED
REGENERATIVE
BY AGW
Measuring real change in partnership to benefit soil, water,
air, biodiversity, infrastructure, and better treatment for
workers and animals.
Farms create a tailored regenerative plan, independently
reviewed and audited annually to assure real progress—
without requiring organic status.
Available in the U.S., Canada, and select international
regions, this practical, trusted certification offers a robust
and trusted validation of your practices—and unlocks
access to growing regenerative markets.
agreenerworld.org/certified-regenerative
Call +1 800‐373‐8806 or email info@agreenerworld.org
CERTIFIED ANIMAL
WELFARE APPROVED
BY AGW STICKER
LABELS $8
• 1" x 1" high-quality
stickers
• Long-life adhesive
• 1,000 stickers per roll
Certified Animal
Welfare Approved by
AGW producers only
CERTIFIED GRASSFED
BY AGW STICKER
LABELS $8
• 1" x 1" high-quality
stickers
• Long-life adhesive
• 1,000 stickers per roll
Certified Grassfed by
AGW producers only
CERTIFIED NON-GMO
BY AGW METAL SIGN
$12
• Ideal for farm gate
or barn wall
• Aluminium 10" X 15"
• Full-color embossed
imprint
• Corner holes for
easy mounting
Certified Non-GMO by
AGW producers only
CERTIFIED
REGENERATIVE BY
AGW METAL SIGN $12
• Ideal for farm gate
or barn wall
• Aluminium 10" X 15"
• Full-color embossed
imprint
• Corner holes for
easy mounting
Certified Regenerative
by AGW producers only
EMBROIDERED
BASEBALL CAP $20
• Our popular styled
baseball cap with
Certified Animal
Welfare Approved
by AGW logo
• 100% Made in USA
• 100% Union made
by Workers United
20 • SUSTAINABLE FARMING • SUMMER 2025
SUMMER 2025 • SUSTAINABLE FARMING • 21
SUMMER 2025 • SUSTAINABLE FARMING • 23
22 • SUSTAINABLE FARMING • SUMMER 2025
REDS FROM BLUE
AT A GLANCE
Farm: Blue Bear
Farm & Cattle Co.
Certification date:
April 2021
Size: 200 acres
Soil type:
Loamy clay
Altitude: 242 feet
Rainfall: 51 inches
Enterprises:
Certified Animal
Welfare Approved/
Certified Grassfed
by AGW Red Devon
cattle
bluebeargrassfed.
com
BLUE BEAR FARM (x2)
Meet the farmer
Dawna and her husband Michael Tanner run Blue
Bear Farm & Cattle Co. near Cairo, Georgia. They
raise 60 Certified Animal Welfare Approved by
AGW and Certified Grassfed Red Devon cattle on
200 acres, selling beef direct to customers online.
How did you get into farming?
Time spent on my grandparents’ farm in Oklahoma
provided early inspiration. I was surrounded by the
rhythms of the seasons, cattle life, gardening, and
rock-solid values. I was always drawn back to these
roots and wanted to carry forward their legacy. My
husband, Michael, shared my dream and we took
a late-in-life plunge in our early 60s.
Describe a typical day
It changes with the seasons. We like to get out early
to spend quiet time observing the cattle, gauging
their wellbeing and forage levels to guide their
next move. Fence repairs, maintenance, mowing,
gardening and chicken chores also occupy our
time. As avid readers and writers, we often spend
midday with personal growth projects or business
matters. In the late afternoon, we walk with our
dogs. It’s another opportunity to see our cattle,
move them to a new paddock if needed, observe
other wildlife, and wind down.
What do you love most about what you do?
Seeing actual changes in our soil, our animals, and
forages as a result of the practices we follow—such
as adaptive grazing, no inputs or chemicals, and
a relaxed and stress free environment.
How did you hear about AGW?
Researching the health benefits of pastureraised
beef led us to AGW. The website included
information and resources beneficial to us for both
production and consumer education.
What's the benefit of being certified by AGW?
We view AGW as a path to learning the best
practices. Each evaluation and audit teaches us
something new. We value being measured by
objective and high standards.
Who are your customers?
Folks who care about the source of their food and
want assurances that animals are raised in a way
that is respectful of their nature. Many live in cities
and are grateful for access to clean beef.
What are your business plans for the future?
To continue to grow our herd and offer a more
regular and robust supply of beef.
What is the biggest threat to
sustainable farming?
Corporate consolidation and greenwashing. Giant
corporations that dominate food production do
not have a connection to the land and make it
much harder for independent farmers to survive
financially.
What keeps you awake at night?
The occasional pack of coyotes that run through
our woods, unleashing an uproar of barking by the
canine companions sleeping by our bed.
A GREENER WORD
Catch up with Sustainable Farming articles online via A Greener World’s blog
A CONVENIENT UNTRUTH — Ruminants, and
particularly cattle, are habitually cast as climate villains,
responsible for large amount of GHG emissions because
of a faulty methodology for equating methane with
carbon dioxide emissions.
agreenerworld.org/
a-greener-world/a-convenient-untruth/
FEEDING PIGS — Some farmers assume that when
pigs are given the opportunity to forage they need
little or no supplementary grain and protein feeds.
Unfortunately, this is wrong and has led to
poor pig productivity and health and
welfare problems.
agreenerworld.org/
a-greener-world/feeding-pigs/
LAYING HENS 101 — Pasture-raised eggs can provide
a useful new income stream to an existing farming
business. But as with any new venture, it is essential to
ask yourself some important questions before buying
your first chicks.
agreenerworld.org/
a-greener-world/laying-hens-101/
FOOD SAFETY FROM FARM TO MARKET — As the
prevalence of antibiotic resistant bacteria escalates
and food recalls become a daily occurrence, sanitary
handling from the farm to farmers’ market
stall is a necessity.
agreenerworld.org/a-greener-world/
food-safety-from-farm-to-market/
WINTER 2021 • SUSTAINABLE FARMING • 9
Pasture-raised eggs can provide a useful income
stream to an existing farming business. But as
with any new venture, it is essential to ask yourself
some important questions before buying in your
first chicks.
Do I have the time and additional resources to
accomplish this task? Can I afford the initial outlay?
What are my costs of production? Do I have a
viable local market, such as a major metropolitan
area or popular farmers’ market? Will local stores
or restaurants take my eggs? What makes my farm
and eggs different from local competition?
Only you can answer these questions. Do not
rush: think it through carefully, as these questions
may lead to other issues you might not have
considered.
Remember: the number of birds you plan to
keep will not only dictate the number of eggs
you will have to sell, but also things like space
requirements for brooding, housing and range
area, perch provision, feed supplies and so on.
Make sure you do your homework first!
Choosing the breed
Most small-scale farmers choose traditional-type
breeds for their good ranging and foraging abilities.
Here are some commonly used breeds for
pasture-based production:
Araucana: 250 eggs of blue or green shell color
per cycle. Can be flighty. Some farmers add
the colored eggs of these birds into a carton
to make them stand out from competition.
Barred Rock: 250–260 eggs of brown shell
color per cycle. Calm bird, great disposition.
Delaware: 250–260 eggs of brown shell color
per cycle. Calm bird, hardy for cold regions.
The Delaware breed was used to start the
modern broiler industry.
Rhode Island Red: 250-260 eggs of brown
shell color per cycle. Friendly and calm.
White Leghorn: 280 eggs of white shell color
per cycle. Nervous and flighty.
Note: AGW does not endorse any specific breed.
Lay rates will vary depending on strain and
hatchery.
Sourcing birds
AGW standards require you to source chicks or
point-of-lay (POL) pullets from an AGW-certified
laying hen/breeder farm. If there is no suitable
supplier near you, you can order chicks from any
hatchery or farm as long as the birds are placed
on your farm by 36 hours of age. Note: you can
only source POL pullets from AGW-certified
laying hen/breeder farms.
If your hatchery is within driving distance it’s
well worth picking up the chicks instead of having
them mailed. The faster you get the chicks on the
ground eating and drinking, the better overall
results you will have.
Speak with a local veterinarian or extension
agent to discuss potential vaccination against
diseases in your area. Some hatcheries offer
vaccinations when you order.
Brooding
It is possible to brood and raise a small number
of chicks in a garage or a spare outbuilding. But
brooding is a critical time for the young chick and
any brooding area must be predator proof with
access to water, electricity and a heat source to
keep chicks warm. You will need to provide a
minimum of 0.25 sq. ft. brooding space per chick,
increasing the area appropriately as the birds grow.
You will also need to provide training perches
made from natural tree limbs or lumber for young
pullets from 10 days of age through to point of
lay. Remember that AGW’s laying hen standards
require chicks “to have access to forage by seven
days of age.” Some farmers place a piece of sod
in the brood chamber to help the chicks become
more accustomed to foraging.
Housing
After brooding, chicks will need suitable housing
with access to pasture. There are many different
types of stationary and mobile housing kits
available to purchase. If you’re looking to save
costs, you can build your own coop from scratch
(plenty of designs are available), while it is certainly
possible to modify an old farm wagon, camper
or mobile home into a mobile coop or roost, and
construct your own nesting and perching systems.
Likewise, an existing barn with extra space will
work well. Just like the brooding area, you will
need water and electricity and possibly a heat
source, depending on where you farm.
There are pros and cons to using mobile and
stationary structures.
8 • SUSTAINABLE FARMING • WINTER 2021
LAYING HENS 101
Thinking of setting up a new AGW-certified laying hen
operation? Frank Morison looks at the basics
MIKE SUAREZ
WINTER 2021 • SUSTAINABLE FARMING • 9
Pasture-raised eggs can provide a useful income
stream to an existing farming business. But as
with any new venture, it is essential to ask yourself
some important questions before buying in your
first chicks.
Do I have the time and additional resources to
accomplish this task? Can I afford the initial outlay?
What are my costs of production? Do I have a
viable local market, such as a major metropolitan
area or popular farmers’ market? Will local stores
or restaurants take my eggs? What makes my farm
and eggs different from local competition?
Only you can answer these questions. Do not
rush: think it through carefully, as these questions
may lead to other issues you might not have
considered.
Remember: the number of birds you plan to
keep will not only dictate the number of eggs
you will have to sell, but also things like space
requirements for brooding, housing and range
area, perch provision, feed supplies and so on.
Make sure you do your homework first!
Choosing the breed
Most small-scale farmers choose traditional-type
breeds for their good ranging and foraging abilities.
Here are some commonly used breeds for
pasture-based production:
Araucana
Araucana: 250 eggs of blue or green shell color
per cycle. Can be flighty. Some farmers add
the colored eggs of these birds into a carton
to make them stand out from competition.
Barred Rock: 250–260 eggs of brown shell
color per cycle. Calm bird, great disposition.
Delaware: 250–260 eggs of brown shell color
per cycle. Calm bird, hardy for cold regions.
The Delaware breed was used to start the
modern broiler industry.
Rhode Island Red: 250-260 eggs of brown
shell color per cycle. Friendly and calm.
White Leghorn: 280 eggs of white shell color
per cycle. Nervous and flighty.
Note: AGW does not endorse any specific breed.
Lay rates will vary depending on strain and
hatchery.
Sourcing birds
AGW standards require you to source chicks or
point-of-lay (POL) pullets from an AGW-certified
laying hen/breeder farm. If there is no suitable
supplier near you, you can order chicks from any
hatchery or farm as long as the birds are placed
on your farm by 36 hours of age. Note: you can
only source POL pullets from AGW-certified
laying hen/breeder farms.
If your hatchery is within driving distance it’s
well worth picking up the chicks instead of having
them mailed. The faster you get the chicks on the
ground eating and drinking, the better overall
results you will have.
Speak with a local veterinarian or extension
agent to discuss potential vaccination against
diseases in your area. Some hatcheries offer
vaccinations when you order.
Brooding
It is possible to brood and raise a small number
of chicks in a garage or a spare outbuilding. But
brooding is a critical time for the young chick and
any brooding area must be predator proof with
access to water, electricity and a heat source to
keep chicks warm. You will need to provide a
minimum of 0.25 sq. ft. brooding space per chick,
increasing the area appropriately as the birds grow.
You will also need to provide training perches
made from natural tree limbs or lumber for young
pullets from 10 days of age through to point of
lay. Remember that AGW’s laying hen standards
require chicks “to have access to forage by seven
days of age.” Some farmers place a piece of sod
in the brood chamber to help the chicks become
more accustomed to foraging.
Housing
After brooding, chicks will need suitable housing
with access to pasture. There are many different
types of stationary and mobile housing kits
available to purchase. If you’re looking to save
costs, you can build your own coop from scratch
(plenty of designs are available), while it is certainly
possible to modify an old farm wagon, camper
or mobile home into a mobile coop or roost, and
construct your own nesting and perching systems.
Likewise, an existing barn with extra space will
work well. Just like the brooding area, you will
need water and electricity and possibly a heat
source, depending on where you farm.
There are pros and cons to using mobile and
stationary structures.
8 • SUSTAINABLE FARMING • WINTER 2021
LAYING HENS 101
Thinking of setting up a new AGW-certified laying hen
operation? Frank Morison looks at the basics
MIKE SUAREZ
12 • SUSTAINABLE FARMING • FALL 2016 FALL 2016 • SUSTAINABLE FARMING • 13
Verifying and obtaining state or federal approval
for your labels should become an integral step in
your food safety program. AWA offers labeling
support—including design and assistance with
approval—to certified farmers and ranchers at no
charge (see page 18–19).
Off to market
As you transfer your product to cold storage,
keep a close eye on temperature. Food poisoning
bacteria generally grow best in the so-called danger
zone of 40°F to 140°F. Best practices and federal
regulation require meat to be stored at 40°F or
below. Some markets may prohibit the sale of
fresh meat. In this case, frozen meat should be
stored at 0°F. As a rule, you should verify and
document the temperature of your fridge or
freezer—at minimum—once a day. Documentation
may be as simple as writing temperatures on a
calendar or clipboard outside of your fridge or
freezer. Alarms are now available that will call or
text your cell phone if there is a power outage or
if temperatures increase above a set level. If you
suspect your product has been in the “danger
zone” for longer than two hours, mitigate any
risk and condemn the lot. No farmer wants to
see products thrown in the garbage, but when in
doubt, throw it out. Consumer health and brand
integrity cannot be compromised.
If you do not have access to a refrigerated vehicle
for transport, ice chests are a simple and effective
transport method. Ice chests should be thoroughly
cleaned and sanitized before every use to prevent
bacterial harborage or residues. Reusable ice packs
and dry ice are suitable for keeping temperatures
controlled without wreaking havoc on your product
labels. Note that market displays should never
include temperature sensitive product: Photos
of your products, empty egg cartons and dummy
packs/displays of your produts are safe and simple
marketing practices.
As the prevalence of antibiotic resistant
bacteria escalates and food recalls become a
daily occurrence, the need to establish sanitary
handling practices from the farm to market has
become a necessity. Yet the growing public anxiety
surrounding the dreaded question of “What’s for
dinner?” could present a real opportunity for family
farmers to change the face of the food industry
by constructing trustworthy local brands for
the everyday consumer.
A food safety culture
The U.S. Centers for Disease Control and
Prevention reports that one in six Americans
get sick from eating contaminated food every
year. That’s almost 17 percent of the American
population. Now, think back to your most recent
bout with a stomach bug: chances are whatever
caused it was most likely not on your grocery
list for quite some time—if ever again. For those
who sell directly to the public, every food poisoning
illness not only represents potential damage
to your margins, but loss of trust with your brand
—and local food producers as a whole.
Developing sound food safety practices for your
farm can seem daunting, especially if you are in
the early stages of starting your on-farm food
business. But a solid program doesn’t have to
be complicated. In fact, food safety is simply a
concoction of common sense and science you
can tailor to meet the needs of your individual
enterprise.
Handling and packaging
If you are new to selling at farmers’ markets, be
aware that regulations vary by state, so contact
your local inspection agency to ensure you meet
all necessary safe food handling requirements
well before the start of your season. But whether
you are new to selling directly to the public or a
seasoned veteran, sanitary handling should be
a top priority. All food handling should begin with
hand washing. Use hot soapy water and scrub for
a minimum of 20 seconds. Cover any cuts or sores
with appropriate dressings and make sure to wear
gloves. Processing tools, including cutting boards,
knives and scabbards, should be cleaned and
sanitized before each use. One billion bacteria
can fit on the size of a pinhead, so just because
a surface looks clean doesn’t necessarily mean
it is. Cross contamination can happen at any
point before packaging, so if you or a team
member has a communicable illness, do not
handle product.
When it comes to food packaging, choose
the best option to fit your market. Vacuum
packaging—an increasingly popular and sanitary
choice—is wonderfully versatile from fridge to
freezer. However, poor seals and leaking packages
commonly occur, so have a plan to handle leakers
(faulty vacuum seals or poorly crimped clips on
ground chubs) to ensure you don’t contaminate
the rest of your product—or your customer’s
shopping. Consider supplying disposable plastic
bags to prevent cross contamination between
your products and other customer purchases.
The final packaging step is labeling. In the U.S.,
the number one reason for product recall is
allergen mislabeling. Risks can be minimized with
accurate ingredient declaration and proper label
approval. Before you take your product to market,
ensure labeling is correct and complies with all
regulation. Although labeling regulations can be
somewhat confusing, there are eight mandatory
requirements for your finished product label:
1. Product name 2. Inspection legend and
establishment number—also known as the
plant bug 3. Handling statement 4. Net weight
5. Ingredient declaration 6. Address line
7. Nutrition panel 8. Safe handling instructions
Always keep raw and ready-to-eat (RTE) cutting
boards, utensils and serving pieces separate, and
sanitize them before every market. If you intend
to offer food samples, use a meat thermometer to
ensure cooked samples reach correct temperatures
and offer toothpicks or small disposable forks
to avoid handling samples directly and potential
cross-contamination from consumers.
Most farmers’ markets require food vendors to
establish handwashing stations at their individual
stall. Generally speaking, a sufficient hand washing
station includes a source of free flowing water, a
catch basin or bucket, hand soap, paper towels
and a trash receptacle.
Finally, encourage your customers to refrigerate
or freeze their purchases within two hours of
purchase verbally and through signage/labeling.
Many consumers rely on reusable bags and soft
coolers to hold their products while shopping.
Although reusable bags are a great eco-friendly
alternative to disposables, remind your customers
to wash their bags after every use as cross
contamination can be a major food safety threat.
Where practical, offering to hold purchases in
a dedicated cooler for later collection can be
extremely popular with customers.
Your customers can be your biggest advocates—
or your loudest public critics. Building consumer
trust by providing safe and wholesome product
is essential to establishing your customer base
and growing your business. As with high-welfare
farming, when planning your food safety program,
an ounce of prevention is worth a pound of cure.
Caitlin Aguilar is AGW’s Director of Quality. She
spent the past decade in farming, food processing
and regulatory compliance, working the last five
years in quality control and regulatory compliance
for a California-based poultry producer
FOOD
SAFETY
FROM FARM
TO MARKET
Caitlin
Aguilar
offers best
practice
advice on
food safety
at your
farmers’
market stall
FURTHER
INFORMATION
The Farmers
Market Coalition
provides extensive
tutorials and
handling guidelines:
farmersmarket
coalition.org;
select news and
food safety
Contact your
nearest State
University Extension
Programs for
information on
local regulations
and market
requirements
Find expert advice
on food safety
practices, news
and alerts at
foodsafety.gov
CAITLIN AGUILAR (x2)
Ensure product labeling is correct and complies
with all regulatory requirements
Ice chests are a simple and effective method for transporting food to the farmers’
market. Ensure they are thoroughly cleaned and sanitized before every use
Most farmers’ markets require vendors
to have basic handwashing stations
12 • SUSTAINABLE FARMING • FALL 2016 FALL 2016 • SUSTAINABLE FARMING • 13
Verifying and obtaining state or federal approval
for your labels should become an integral step in
your food safety program. AWA offers labeling
support—including design and assistance with
approval—to certified farmers and ranchers at no
charge (see page 18–19).
Off to market
As you transfer your product to cold storage,
keep a close eye on temperature. Food poisoning
bacteria generally grow best in the so-called danger
zone of 40°F to 140°F. Best practices and federal
regulation require meat to be stored at 40°F or
below. Some markets may prohibit the sale of
fresh meat. In this case, frozen meat should be
stored at 0°F. As a rule, you should verify and
document the temperature of your fridge or
freezer—at minimum—once a day. Documentation
may be as simple as writing temperatures on a
calendar or clipboard outside of your fridge or
freezer. Alarms are now available that will call or
text your cell phone if there is a power outage or
if temperatures increase above a set level. If you
suspect your product has been in the “danger
zone” for longer than two hours, mitigate any
risk and condemn the lot. No farmer wants to
see products thrown in the garbage, but when in
doubt, throw it out. Consumer health and brand
integrity cannot be compromised.
If you do not have access to a refrigerated vehicle
for transport, ice chests are a simple and effective
transport method. Ice chests should be thoroughly
cleaned and sanitized before every use to prevent
bacterial harborage or residues. Reusable ice packs
and dry ice are suitable for keeping temperatures
controlled without wreaking havoc on your product
labels. Note that market displays should never
include temperature sensitive product: Photos
of your products, empty egg cartons and dummy
packs/displays of your produts are safe and simple
marketing practices.
As the prevalence of antibiotic resistant
bacteria escalates and food recalls become a
daily occurrence, the need to establish sanitary
handling practices from the farm to market has
become a necessity. Yet the growing public anxiety
surrounding the dreaded question of “What’s for
dinner?” could present a real opportunity for family
farmers to change the face of the food industry
by constructing trustworthy local brands for
the everyday consumer.
A food safety culture
The U.S. Centers for Disease Control and
Prevention reports that one in six Americans
get sick from eating contaminated food every
year. That’s almost 17 percent of the American
population. Now, think back to your most recent
bout with a stomach bug: chances are whatever
caused it was most likely not on your grocery
list for quite some time—if ever again. For those
who sell directly to the public, every food poisoning
illness not only represents potential damage
to your margins, but loss of trust with your brand
—and local food producers as a whole.
Developing sound food safety practices for your
farm can seem daunting, especially if you are in
the early stages of starting your on-farm food
business. But a solid program doesn’t have to
be complicated. In fact, food safety is simply a
concoction of common sense and science you
can tailor to meet the needs of your individual
enterprise.
Handling and packaging
If you are new to selling at farmers’ markets, be
aware that regulations vary by state, so contact
your local inspection agency to ensure you meet
all necessary safe food handling requirements
well before the start of your season. But whether
you are new to selling directly to the public or a
seasoned veteran, sanitary handling should be
a top priority. All food handling should begin with
hand washing. Use hot soapy water and scrub for
a minimum of 20 seconds. Cover any cuts or sores
with appropriate dressings and make sure to wear
gloves. Processing tools, including cutting boards,
knives and scabbards, should be cleaned and
sanitized before each use. One billion bacteria
can fit on the size of a pinhead, so just because
a surface looks clean doesn’t necessarily mean
it is. Cross contamination can happen at any
point before packaging, so if you or a team
member has a communicable illness, do not
handle product.
When it comes to food packaging, choose
the best option to fit your market. Vacuum
packaging—an increasingly popular and sanitary
choice—is wonderfully versatile from fridge to
freezer. However, poor seals and leaking packages
commonly occur, so have a plan to handle leakers
(faulty vacuum seals or poorly crimped clips on
ground chubs) to ensure you don’t contaminate
the rest of your product—or your customer’s
shopping. Consider supplying disposable plastic
bags to prevent cross contamination between
your products and other customer purchases.
The final packaging step is labeling. In the U.S.,
the number one reason for product recall is
allergen mislabeling. Risks can be minimized with
accurate ingredient declaration and proper label
approval. Before you take your product to market,
ensure labeling is correct and complies with all
regulation. Although labeling regulations can be
somewhat confusing, there are eight mandatory
requirements for your finished product label:
1. Product name 2. Inspection legend and
establishment number—also known as the
plant bug 3. Handling statement 4. Net weight
5. Ingredient declaration 6. Address line
7. Nutrition panel
7. Nutrition panel
7 8. Safe handling instructions
Always keep raw and ready-to-eat (RTE) cutting
boards, utensils and serving pieces separate, and
sanitize them before every market. If you intend
to offer food samples, use a meat thermometer to
ensure cooked samples reach correct temperatures
and offer toothpicks or small disposable forks
to avoid handling samples directly and potential
cross-contamination from consumers.
Most farmers’ markets require food vendors to
establish handwashing stations at their individual
stall. Generally speaking, a sufficient hand washing
station includes a source of free flowing water, a
catch basin or bucket, hand soap, paper towels
and a trash receptacle.
Finally, encourage your customers to refrigerate
or freeze their purchases within two hours of
purchase verbally and through signage/labeling.
Many consumers rely on reusable bags and soft
coolers to hold their products while shopping.
Although reusable bags are a great eco-friendly
alternative to disposables, remind your customers
to wash their bags after every use as cross
contamination can be a major food safety threat.
Where practical, offering to hold purchases in
a dedicated cooler for later collection can be
extremely popular with customers.
Your customers can be your biggest advocates—
or your loudest public critics. Building consumer
trust by providing safe and wholesome product
is essential to establishing your customer base
and growing your business. As with high-welfare
farming, when planning your food safety program,
an ounce of prevention is worth a pound of cure.
Caitlin Aguilar is AGW’s Director of Quality. She
spent the past decade in farming, food processing
and regulatory compliance, working the last five
years in quality control and regulatory compliance
for a California-based poultry producer
FOOD
SAFETY
FROM FARM
TO MARKET
Caitlin
Aguilar
offers best
practice
advice on
food safety
at your
farmers’
market stall
FURTHER
INFORMATION
The Farmers
Market Coalition
provides extensive
tutorials and
handling guidelines:
farmersmarket
coalition.org;
select news and
food safety
Contact your
nearest State
University Extension
Programs for
information on
local regulations
and market
requirements
Find expert advice
on food safety
practices, news
and alerts at
foodsafety.gov
CAITLIN AGUILAR (x2)
Ensure product labeling is correct and complies
with all regulatory requirements
Ice chests are a simple and effective method for transporting food to the farmers’
market. Ensure they are thoroughly cleaned and sanitized before every use
Most farmers’ markets require vendors
to have basic handwashing stations
FALL 2019 • SUSTAINABLE FARMING • 9
Domesticated pigs descend from forest dwelling
wild boar, which root and forage for food. Pigs are
omnivorous and can eat a variety of food of both
plant and animal origin. Based on these two facts,
some farmers assume that when pigs are given
the opportunity to forage they need little or no
supplementary grain and protein feeds.
Unfortunately, this assumption is wrong and,
in some cases, has led to poor pig productivity
—and even health and welfare problems. While
alternative and foraged feeds can play a nutritional
role at certain stages of a pig’s production cycle,
they will rarely meet the pig’s full dietary needs
and supplementary feed is still essential.
Different nutritional needs
The Certified Animal Welfare Approved by AGW
(AWA) standards require that pigs have access to a
ranging and foraging area. If the ranging or foraging
area is well managed and/or the pigs have access
to good quality forages, it can provide some of
the pigs’ dietary needs and therefore reduce the
need for expensive grain and protein supplements.
However, any reduction in supplements fed will
depend on the age and stage of production of the
pig—and must be considered carefully.
Dry sows (pregnant sows) can eat a lot of feed
each day, and the nutritional goal is to maintain
body condition while ensuring sows do not get
overfat. A crude protein level of 13–14% and energy
of 12–13 MJ/kg is sufficient for these animals. Dry
sows are therefore a type of pig where the potential
to replace some supplementary grain and protein
feeds with alternative feeds is relatively high.
Lactating sows, however, have a much higher
demand for both protein (17–18%) and energy
(13.5–14 MJ/kg), as do newly weaned piglets (protein
20%, energy 14 MJ/kg). These classes of pigs are
far more likely to require supplementary grain and
protein feeds in order to optimize their growth and
production levels and to maintain health.
As pigs grow, the levels of protein and energy
required in the diet reduces. So by the time pigs
are in the finishing stage, the protein and energy
levels required are similar to those of a dry sow.
If pigs have been well nourished during the
immediate post-weaning and growth stage, the
finishing period offers a further opportunity to
once again utilize alternative feeds and reduce
supplementary grain and protein feeds.
Lysine
In order to maintain pig growth and health, farmers
should have a good understanding of the protein
levels found in different kinds of feed. However,
it is equally important to be aware of the types
of protein—and the specific amino acids—that
are present.
Pigs need the essential amino acid lysine in
their diets. Lysine is described as “essential” and,
as it cannot be synthesized in the body, the pigs’
needs must be met from the diet.
Lysine is essential for lean growth. If the pigs’ diet
is high in energy, but provides insufficient lysine, the
pigs will still grow; however, they will be unable to
lay down muscle and any increase in weight will
come from fat deposition. (If you regularly find a
high ratio of fat to meat at slaughter, you might
want to examine the lysine levels in the diet.)
Feeds that are high in lysine include peas, field
beans, soy and fishmeal. Whey, potatoes, vegetable
waste and root crops such as fodder beet are
commonly used alternative feeds for pigs, but are
all low in lysine. If these alternatives are fed, they
must be balanced by protein supplements that
include lysine to maintain pig growth and health.
Energy
Pigs need good sources of energy in their diets.
Energy drives the metabolic processes that result
in the production of meat (and milk in the case
of a lactating sow). The survival of the piglet in
the first 2–3 days of life is highly dependent on
a regular supply of energy; if the sow’s nutrition
is inadequate and leads to poor quality milk, the
susceptibility to disease and piglet mortality rises.
Energy is particularly important at weaning
time. If pigs are weaned too young or are
presented with low-quality diets at weaning,
they can become energy deficient. Under these
situations their immune system will not function
efficiently, leading to higher incidence of disease.
Peas, field beans, soy and fishmeal are good
energy sources, as well as good lysine sources.
Corn and cereal grains are good energy sources,
but low in lysine.
What about pasture?
Well-managed pasture can reduce the need for
grain and supplement for dry sows and finishing
pigs by as much as 50%. Some estimates suggest
8 • SUSTAINABLE FARMING • FALL 2019
FEEDING PIGS
Pig productivity and health will suffer without the right
feed, warn Anna Heaton and Tim Holmes
MIKE SUAREZ
FALL 2019 • SUSTAINABLE FARMING • 9
Domesticated pigs descend from forest dwelling
wild boar, which root and forage for food. Pigs are
omnivorous and can eat a variety of food of both
plant and animal origin. Based on these two facts,
some farmers assume that when pigs are given
the opportunity to forage they need little or no
supplementary grain and protein feeds.
Unfortunately, this assumption is wrong and,
in some cases, has led to poor pig productivity
—and even health and welfare problems. While
alternative and foraged feeds can play a nutritional
role at certain stages of a pig’s production cycle,
they will rarely meet the pig’s full dietary needs
and supplementary feed is still essential.
Different nutritional needs
The Certified Animal Welfare Approved by AGW
(AWA) standards require that pigs have access to a
ranging and foraging area. If the ranging or foraging
area is well managed and/or the pigs have access
to good quality forages, it can provide some of
the pigs’ dietary needs and therefore reduce the
need for expensive grain and protein supplements.
However, any reduction in supplements fed will
depend on the age and stage of production of the
pig—and must be considered carefully.
Dry sows (pregnant sows) can eat a lot of feed
each day, and the nutritional goal is to maintain
body condition while ensuring sows do not get
overfat. A crude protein level of 13–14% and energy
of 12–13 MJ/kg is sufficient for these animals. Dry
sows are therefore a type of pig where the potential
to replace some supplementary grain and protein
feeds with alternative feeds is relatively high.
Lactating sows, however, have a much higher
demand for both protein (17–18%) and energy
(13.5–14 MJ/kg), as do newly weaned piglets (protein
20%, energy 14 MJ/kg). These classes of pigs are
far more likely to require supplementary grain and
protein feeds in order to optimize their growth and
production levels and to maintain health.
As pigs grow, the levels of protein and energy
required in the diet reduces. So by the time pigs
are in the finishing stage, the protein and energy
levels required are similar to those of a dry sow.
If pigs have been well nourished during the
immediate post-weaning and growth stage, the
finishing period offers a further opportunity to
once again utilize alternative feeds and reduce
supplementary grain and protein feeds.
Lysine
In order to maintain pig growth and health, farmers
should have a good understanding of the protein
levels found in different kinds of feed. However,
it is equally important to be aware of the types
of protein—and the specific amino acids—that
are present.
Pigs need the essential amino acid lysine in
their diets. Lysine is described as “essential” and,
as it cannot be synthesized in the body, the pigs’
needs must be met from the diet.
Lysine is essential for lean growth. If the pigs’ diet
is high in energy, but provides insufficient lysine, the
pigs will still grow; however, they will be unable to
lay down muscle and any increase in weight will
come from fat deposition. (If you regularly find a
high ratio of fat to meat at slaughter, you might
want to examine the lysine levels in the diet.)
Feeds that are high in lysine include peas, field
beans, soy and fishmeal. Whey, potatoes, vegetable
waste and root crops such as fodder beet are
commonly used alternative feeds for pigs, but are
all low in lysine. If these alternatives are fed, they
must be balanced by protein supplements that
must be balanced by protein supplements that
must
include lysine to maintain pig growth and health.
Energy
Pigs need good sources of energy in their diets.
Energy drives the metabolic processes that result
in the production of meat (and milk in the case
of a lactating sow). The survival of the piglet in
the first 2–3 days of life is highly dependent on
a regular supply of energy; if the sow’s nutrition
is inadequate and leads to poor quality milk, the
susceptibility to disease and piglet mortality rises.
Energy is particularly important at weaning
time. If pigs are weaned too young or are
presented with low-quality diets at weaning,
they can become energy deficient. Under these
situations their immune system will not function
efficiently, leading to higher incidence of disease.
Peas, field beans, soy and fishmeal are good
energy sources, as well as good lysine sources.
Corn and cereal grains are good energy sources,
but low in lysine.
What about pasture?
Well-managed pasture can reduce the need for
grain and supplement for dry sows and finishing
pigs by as much as 50%. Some estimates suggest
8 • SUSTAINABLE FARMING • FALL 2019
FEEDING PIGS
Pig productivity and health will suffer without the right
feed, warn Anna Heaton and Tim Holmes
MIKE SUAREZ
SPRING 2019 • SUSTAINABLE FARMING • 9
Ruminants, and particularly cattle, are habitually
cast as climate villains, responsible for large
amount of greenhouse gas emissions. According
to a much quoted United Nations Food and
Agriculture Organization (FAO) figure, livestock are
responsible for 14.5 percent of human greenhouse
gas emissions. 1 Eighty percent of these emissions
come from ruminants, half being methane, and
a quarter nitrous oxide.
As a result, there are innumerable scientific
papers comparing the environmental impact of
dairy and beef unfavorably with pork and poultry,
with vegetarian diets, with milk substitutes, with
test-tube meat and so on. Virtually all of these
papers and the FAO’s figure of 14.5 percent are
flawed because they employ a formula for equating
the climate impact of methane emissions with
that of carbon dioxide—through the unit known
as “CO2 equivalent”—which is highly misleading.
Nearly all the mainstream media and the
public remain unaware of what is in effect a
calumny against ruminant livestock farmers.
Myles Allen and colleagues at the Oxford Martin
School at Oxford University, UK, have published
useful material designed to explain this dubious
accounting to non-scientific readers.
Comparing apples and pears
Methane (CH4) and carbon dioxide (CO2) act upon
the global temperature in very different ways. For
the first few years after it has been released into
the atmosphere, a given quantity of methane will
have a much stronger global warming impact than
the same amount of CO2. The standard metric for
equating the two gases, Global Warming Potential
(GWP100), currently estimates that over 100 years
a kilo of methane has 28 times as much global
warming effect as a kilo of CO2, or 34 times as
much if you take into account certain feedback
mechanisms. The FAO’s calculation that livestock
cause 14.5 percent of all anthropogenic greenhouse
gas emissions is based on the 34 figure.
However, methane degrades in the atmosphere
relatively quickly — it has a half-life of about 10
years — whereas CO2 is cumulative; that is to
say a single emission of CO2 will remain in the
atmosphere for many hundreds of years, and
a series of them will accumulate, continually
increasing the amount of global warming.
The difference in behavior between the two
gases can be seen in the graphs (right). If emissions
of the two gases are rising, then the global warming
effect also rises, but more steeply in the case
of CO2. If emissions of the two gases are constant,
then the warming effect of methane is relatively
constant, whereas the warming effect of CO2
increases as it accumulates in the atmosphere.
Finally, if emissions of both gases are falling, then
the net warming effect of methane begins to drop
(in other words the drop in emissions has a
cooling effect), whereas the warming effect of
CO2 continues to increase, albeit at a slower rate,
and only becomes constant when emissions
cease altogether.
This means that a single pulse of CO2 can be
equated to a sustained increase in the emissions
rate. A farmer who has been keeping the same
number of cattle on their land for several decades
will not be increasing global warming significantly
because the methane will be disappearing from
the atmosphere almost as fast as it is being
added. The same applies to a nation, or indeed
the world, if its total cattle population remains
stable over a number of decades.
But a single emission of CO2, say from using
a tractor to spread artificial fertilizer, will remain in
the atmosphere and continue to have a warming
effect more or less indefinitely. And repeated
emissions of CO2 from annual use of diesel and
applications of fertilizer will accumulate in the
atmosphere, causing the global temperatures to
increase. GWP100 fails to account for this crucial
difference, resulting in perverse assessments of
the relative performance of the two gases and
frequent exaggeration of the role played by
methane.
There are none so blind …
None of this is really news. There have been plenty
of scientific papers analyzing the problem. 2 Myles
Allen comments: 3
“Researchers have debated for decades about
the adequacy of this approach … The point was
made in the first major climate report produced
by the Intergovernmental Panel on Climate Change
(IPCC) way back in 1990. Those early discussions
were loaded with caveats: Global Warming
Potentials, which underpin the traditional practice
of CO2 equivalence, were introduced as “a simple
approach … to illustrate the difficulties inherent
in the concept.
“The problem with developing a concept is
that people might use it. Worse they might use
it and ignore all the caveats that attended its
development. This is more or less what happened
with GWPs as used to create CO2 equivalence.
“The science caveats were there, and
suggestions for alternatives or improvements
have continued to appear in the literature. But
policy makers needed something (or thought they
did) and the international climate negotiations
community grasped the first option that became
available, although this has not been without
challenges from some countries.” 4
This doesn’t entirely explain why the FAO,
who ostensibly exist to support farmers, should
adopt a metric that is so unfavorable to ruminant
husbandry. There is a suspicion that FAO
8 • SUSTAINABLE FARMING • SPRING 2019
A CONVENIENT
UNTRUTH
Cattle are often blamed for more global warming
than they cause because of a faulty methodology
for equating methane emissions with carbon
dioxide emissions, says Simon Fairlie
BERND BRUEGGEMANN
RISING
EMISSIONS
CONSTANT
EMISSIONS
FALLING
EMISSIONS
EMISSIONS
EMISSIONS
WARMING
EMISSIONS WARMING
WARMING
TIME
TIME
TIME
TIME
TIME
TIME
CO2
CH4
CO2 CH4 graphs. Oxford Martin,
‘Climate Metrics for Ruminant Livestock’,
July 2018 (https://www.oxfordmartin.
ox.ac.uk/downloads/reports/Climatemetrics-forruminant-livestock.pdf).
Emissions
impossible?
SPRING 2019 • SUSTAINABLE FARMING • 9
Ruminants, and particularly cattle, are habitually
cast as climate villains, responsible for large
amount of greenhouse gas emissions. According
to a much quoted United Nations Food and
Agriculture Organization (FAO) figure, livestock are
responsible for 14.5 percent of human greenhouse
gas emissions. 1 Eighty percent of these emissions
come from ruminants, half being methane, and
a quarter nitrous oxide.
As a result, there are innumerable scientific
papers comparing the environmental impact of
dairy and beef unfavorably with pork and poultry,
with vegetarian diets, with milk substitutes, with
test-tube meat and so on. Virtually all of these
papers and the FAO’s figure of 14.5 percent are
flawed because they employ a formula for equating
the climate impact of methane emissions with
that of carbon dioxide—through the unit known
as “CO2 equivalent”—which is highly misleading.
Nearly all the mainstream media and the
public remain unaware of what is in effect a
calumny against ruminant livestock farmers.
Myles Allen and colleagues at the Oxford Martin
School at Oxford University, UK, have published
useful material designed to explain this dubious
accounting to non-scientific readers.
Comparing apples and pears
Methane (CH4) and carbon dioxide (CO2) act upon
the global temperature in very different ways. For
the first few years after it has been released into
the atmosphere, a given quantity of methane will
have a much stronger global warming impact than
the same amount of CO2. The standard metric for
equating the two gases, Global Warming Potential
(GWP100), currently estimates that over 100 years
a kilo of methane has 28 times as much global
warming effect as a kilo of CO2, or 34 times as
much if you take into account certain feedback
mechanisms. The FAO’s calculation that livestock
cause 14.5 percent of all anthropogenic greenhouse
gas emissions is based on the 34 figure.
However, methane degrades in the atmosphere
relatively quickly — it has a half-life of about 10
years — whereas CO2 is cumulative; that is to
say a single emission of CO2 will remain in the
atmosphere for many hundreds of years, and
a series of them will accumulate, continually
increasing the amount of global warming.
The difference in behavior between the two
gases can be seen in the graphs (right). If emissions
of the two gases are rising, then the global warming
effect also rises, but more steeply in the case
of CO2. If emissions of the two gases are constant,
then the warming effect of methane is relatively
constant, whereas the warming effect of CO2
increases as it accumulates in the atmosphere.
Finally, if emissions of both gases are falling, then
the net warming effect of methane begins to drop
(in other words the drop in emissions has a
cooling effect), whereas the warming effect of
CO2 continues to increase, albeit at a slower rate,
and only becomes constant when emissions
cease altogether.
This means that a single pulse of CO2 can be
equated to a sustained increase in the emissions
rate. A farmer who has been keeping the same
number of cattle on their land for several decades
will not be increasing global warming significantly
because the methane will be disappearing from
the atmosphere almost as fast as it is being
added. The same applies to a nation, or indeed
the world, if its total cattle population remains
stable over a number of decades.
But a single emission of CO2, say from using
a tractor to spread artificial fertilizer, will remain in
the atmosphere and continue to have a warming
effect more or less indefinitely. And repeated
emissions of CO2 from annual use of diesel and
applications of fertilizer will accumulate in the
atmosphere, causing the global temperatures to
increase. GWP100 fails to account for this crucial
difference, resulting in perverse assessments of
the relative performance of the two gases and
frequent exaggeration of the role played by
methane.
There are none so blind …
None of this is really news. There have been plenty
of scientific papers analyzing the problem. 2 Myles
Allen comments: 3
“Researchers have debated for decades about
the adequacy of this approach … The point was
made in the first major climate report produced
by the Intergovernmental Panel on Climate Change
(IPCC) way back in 1990. Those early discussions
were loaded with caveats: Global Warming
Potentials, which underpin the traditional practice
of CO2 equivalence, were introduced as “a simple
approach … to illustrate the difficulties inherent
in the concept.
“The problem with developing a concept is
that people might use it. Worse they might use
it and ignore all the caveats that attended its
development. This is more or less what happened
with GWPs as used to create CO2 equivalence.
“The science caveats were there, and
suggestions for alternatives or improvements
have continued to appear in the literature. But
policy makers needed something (or thought they
did) and the international climate negotiations
community grasped the first option that became
available, although this has not been without
challenges from some countries.” 4
This doesn’t entirely explain why the FAO,
who ostensibly exist to support farmers, should
adopt a metric that is so unfavorable to ruminant
husbandry. There is a suspicion that FAO
8 • SUSTAINABLE FARMING • SPRING 2019
A CONVENIENT
UNTRUTH
Cattle are often blamed for more global warming
than they cause because of a faulty methodology
for equating methane emissions with carbon
dioxide emissions, says Simon Fairlie
BERND BRUEGGEMANN
RISING
EMISSIONS
CONSTANT
EMISSIONS
FALLING
EMISSIONS
EMISSIONS
EMISSIONS
WARMING
EMISSIONS WARMING
WARMING
TIME
TIME
TIME
TIME
TIME
TIME
CO2
CH4
CO2 CH4 graphs. Oxford Martin,
‘Climate Metrics for Ruminant Livestock’,
July 2018 (https://www.oxfordmartin.
ox.ac.uk/downloads/reports/Climatemetrics-forruminant-livestock.pdf).
Emissions
impossible?
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