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ISSN 1614-1598 66527

Volume 21

OPHTHALMIC LABS & INDUSTRY

Connect, discover,

stay up-to-date

4/2025

▶ Special: Connected

Products

Autofocus glasses – a

concept for the future?

Basic knowledge of

artificial intelligence

Everything connected

FULLY-AUTOMATED

COSMETIC INSPECTION

AND FULL-MAP

POWER MEASUREMENT

DETECTED

▶ Technology

Black magic or

precision?

50 years of

developments

in ophthalmic

lenses | part 3

w

Haze

DETECTED

Scratch

▶ Interview

How tariffs affect the

eyeglass industry

Good forecasts

despite partly poor

consumer climate

▶ Business

Polite or cowardly?

Eyepress Fachmedien GmbH

Saarner Str. 151

45479 Mülheim a. d. Ruhr

66527

Germany

NEW

POWER MEASURED

FULL-MAP

POWER

MEASUREMENT

CSIp m

www.schneider-om.com

dulo

No Go

Rework

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inspection with full-map power measurement in one machine. CSI-P Modulo ONE assesses

all quality defining aspects in a fast process and assures consistent compliance with all

of a lab‘s quality standards.

The system reliably detects cosmetic defects absolutely dependably. It screens the surface for

irregularities, and characterizes and evaluates them with the help of artificial intelligence. Any

common defects are detected. The smart system learns and understands what kind of defect(s),

in which combination, in what intensity and in which zones is deemed acceptable. Ultimately it

mimics individual decision making patterns to reflect a lab‘s unique quality standard.

In addition, CSI-P Modulo ONE measures the power across the full-map including

spherical and cylindrical power, axes, and prism in transmission with high resolution.

The data is analyzed and an error map is calculated and displayed.

The result is automated assessment of all quality defining information.

Go

DETECTED

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LETTER

For the jungle and Silicon Valley

– when coexistence is the best answer

Hanna Diewald

Chief editor

Tell us your opinion,

ideas and suggestions:

hanna.diewald@mafo-optics.com

Once upon a time, there was a

frame and a pair of lenses. Put

together by an optician, they

made the perfect timeless

product. A product that runs without batteries,

has no sensors, and works even in the deepest

jungle without a network.

Once upon a time... because even ophthalmic

optics is moving faster and faster. The direction

is clear: digital, connected, smart – these are

the keywords for the eyewear (production) of

the future.

You don't have to be an expert to see that. Anyone

who was familiar with eyeglass lens manufacturing

20 years ago and visits a modern lab today

can see this change at first glance. State-of-theart

networked machines are taking over more

and more processes fully automatically. Operators

only need to intervene when necessary.

We spoke with Niko Eiden, CEO and cofounder

of IXI, about the potential of autofocus

glasses and the current state of

development. We present a wide variety of

products that are currently changing the

optical industry on many different levels, and

we have summarized some basics on the topic

of artificial intelligence.

I am personally convinced that some of these

new technical developments will change our

world forever. However, I am equally convinced

that every new product must prove itself in

real life. Be it smart glasses, automatic eye tests

or the latest machine in the lab.

Not every disruptive start-up ultimately makes

the breakthrough. Not every new idea is accepted

by customers. But with tech giants now

discovering the market for smart glasses, eye

care will certainly not remain what it once was.

At opticians, however, the change is not yet quite

so obvious. But here, too, things are changing.

Refraction is becoming increasingly modern and

centering data is often measured using state-ofthe-art

video centering devices. The smart

Ray-Ban Meta glasses with a camera and voice

control may already be on display.

Pure online retailers, on the other hand, are

still struggling in the optical sector, despite

virtual try-on frames. The dependence on

optimal subjective refraction and centering

data collection is too great. Even Amazon

Optics, which recently launched on the

German market, does not (yet) have an answer

to this. Things will get exciting when the eye

test hurdle is finally overcome.

However, all of these things have one thing in

common: they are connected. That is why we

are dedicating this issue to the special topic

"Connected Products".

In the end, we probably don't need to worry

about how we charge our smart products in

the jungle. The answer is probably simply:

coexistence – just as we have been accustomed

to for decades.

After all, who isn't familiar with the dilemma

that one pair of glasses is never enough? In

addition to progressives, you need at least one

pair of prescription sunglasses and a pair of

reading glasses. Then there are glasses for

working at a computer, contact lenses for

sports, a second pair of reading glasses by the

bed, and so on and so forth.

So, in the future, we may have glasses with a

camera, glasses with autofocus, and progressive

glasses in our luggage.

And who knows – maybe we'll then appreciate

most our tried-and-tested progressive glasses,

which don't need electricity or sensors. Just put

them on and go – digital detox on your nose.

MAFO 4-25 3



JULY / AUGUST 2025

Content

Topics in this edition

MAFO issue

July / August

2025

Page 22

Page 14

Page 34

At a glance

6

All about you

News from the international

ophthalmic industry

8

All about products

Innovations and products for your lab

10

All about markets

Data in graphics

39

NEW Survey

Automated cosmetic inspection

44

Suppliers Guide

Company overview

49

Outlook

Closing with good news and preview

on MAFO 05/2025

Spotlight

12

Special topic: Connected Products

Basic knowledge of AI

By Hanna Diewald

18

Strategic planning

under new tariffs | article and

interview

By Omar Elkhatib

36

Special topic: Connected Products

Everything connected

By Hanna Diewald

Interview

14

Special topic: Connected Products

Autofocus glasses – a concept

for the future?

An interview with Niko Eiden

26

Good forecasts despite partly

poor consumer climate

An interview with Roland Lorek

Technology

22

Black magic or precision?

By Dean Thompson

30

50 years of developments in

ophthalmic lenses | part 3

By Dr. Mo Jalie

Business

34

Polite or cowardly?

By Oliver Schumacher

History

47

António Plácido da Costa

By Silke Sage

MAFO 4-25 5


INTERNATIONAL NEWS

All about you

News from the international ophthalmic industry

EssilorLuxottica plans to acquire Optegra

EssilorLuxottica and MidEuropa announced that they entered into an

agreement for EssilorLuxottica to acquire Optegra, a fast-growing and

highly integrated ophthalmology platform operating in five key European

markets: the UK, Czech Republic, Poland, Slovakia, and the Netherlands.

The acquisition represents a significant milestone in EssilorLuxottica’s

med-tech strategy, building on the group’s offering which today spans far

beyond frames and lenses to include AI-powered innovative technologies,

wearables, medical instruments, and science-backed eyecare solutions that

improve the lives of millions of people.

Picture: Unsplash

Hoya Vision Care acquires Centennial Optical

Hoya Vision Care announced the acquisition of Centennial Optical, a

Canadian distributor of ophthalmic frames, eyeglass lenses, sunglasses,

lab supplies, and optical accessories. According to the company, the

acquisition represents a significant opportunity to add to Centennial

Optical’s solid foundation and leverage it with Hoya’s resources and

technologies. The complementary capabilities of the two companies

should elevate their ability to better serve the Canadian market.

Picture: Centennial

EU Commission simplifies labeling

requirements for eyewear products

According to Spectaris the European Commission adopted an amendment to the Medical

Device Regulation (MDR) that simplifies the unique device identification (UDI) requirement

for spectacle lenses, frames, and ready readers and that extends the transition period for implementation.

The new regulation stipulates that these products are no longer recorded individually,

but they can get grouped under so-called master UDIs. This significantly reduces the

burden on manufacturers, opticians, and the European Database for Medical Devices

(EUDAMED).

Picture: Frank Flores / Unsplash

6

MAFO 4-25


INTERNATIONAL NEWS

Carl Zeiss Vision International announces an

agreement to acquire Brighten Optix

Carl Zeiss Vision International announced that it has entered a

definitive agreement to acquire 100% of the shares in Brighten

Optix, listed on Taipei Exchange. Brighten Optix is a leading

player in the field of orthokeratology (short: ortho-k) and specialty

contact lenses. This acquisition should enhance the company’s

portfolio of myopia management solutions and further reinforce

its leading global position in vision care by also integrating

specialty contact lenses, announced the company.

Picture: Zeiss

President Emmanuel Macron inaugurates

EssilorLuxottica’s laboratory in France

EssilorLuxottica’s Excellence Rx Laboratory (“Labex”) in the

Grand Paris area (Wissous-91) was inaugurated by President

Emmanuel Macron. This state-of-the-art industrial facility, a

testament to the Company’s optical expertise, aims to enhance

the production of made-to-measure ophthalmic lenses in France,

announced the group. It should combine advanced med-tech

know-how with a strong commitment to sustainability, solidifying

EssilorLuxottica’s dedication to pushing the boundaries of innovation

in a sustainable way.

Picture: EssilorLuxottica

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INTERNATIONAL NEWS

Optiswiss strengthens international expansion

The Swiss ophthalmic lens manufacturer Optiswiss is continuing to expand its international

presence. Since the beginning of May 2025, Theresa Bunte has been responsible

for collaboration with global distribution and franchise partners in her new role as

Sale Operation Manager International. She also supports the company’s strategic direction

on the international stage. In her new position within the team of Frederik

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In doing so, she plays a key role in realizing the company’s global vision and strengthening

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MAFO 4-25


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INTERNATIONAL NEWS

All about markets

Graphical data

244 billion

USD

42.45%

The market for AI grew beyond 244

billion U.S. dollars in 2025, a jump

of nearly 50 billion compared

to 2023.

Source: Statista

Around 42.45% of Chinese people

who wear myopia glasses said they

replace them every two years,

according to a survey in 2024. 38%

Myopia is a prevalent eye

problem in China.

Among Ray-Ban Meta enthusiasts,

38% fall under the high-income

Source: Statista

category. In general, Ray-Ban Meta's

branding resonates more with Gen X

and the smart glasses generally

appeals to men more than

women.

Source: Statista

Do people underestimate

their encounters with AI?

How often Americans think they

interact with AI and how often AI

experts think Americans interact

with AI.

Data source: Pew Research Center

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MAFO 4-25


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Connected Products

SPOTLIGHT

Basic knowledge

of artificial intelligence

10 terms briefly explained

Artificial intelligence (AI) can write entire texts, summarize the to-do list after a team meeting, or redesign your

private garden. But AI is also used in machines in production or, for example, in the analysis of retinal scans.

Deepfakes, on the other hand, can generate deceptively real media content and create a reality that does not

exist. However, all these software solutions, which are used for completely different tasks, are grouped under

one umbrella term: artificial intelligence. Therefore, it makes sense to distinguish between them more precisely.

The following definitions are intended as a basic introduction to the topic. By Hanna Diewald

intelligence (AI)

AI is a general term for many different software applications.

1|Artificial

Basically, AI uses machines to mimic intelligent human

behavior in order to solve problems. By training models with large

amounts of data, AI systems can learn to recognize patterns and

make predictions, for example. Computers are thus supposed to

learn from experience and adapt without being explicitly programmed.

In general, AI is a higher-level system. Machine learning

is a subset of AI. Deep learning is a subset of machine learning, and

neural networks form the basis for deep learning algorithms.

Generative AI generates new content such as images, text, etc.

Predictive AI is particularly useful for evaluating patterns and making

forecasts.

2|

Machine learning (ML)

ML is a subfield of AI. Machine learning applications can

learn from data independently or with guidance and solve

tasks without a preprogrammed solution path. The principle is as

follows: 1. Input data, 2. Learn structures, 3. Apply to unknown

contexts. Machine learning can be used in a wide variety of industries:

in IT security to search for malware, predict customer

behavior, or forecast the weather. The human factor still plays an

important role in classic machine learning, for example, by specifying

categories for data analysis.

neural networks (ANN)

(Artificial) neural networks are algorithms that are modeled

3|Artificial

on the structure of the human brain. These neural networks

consist of layers of nodes. There is an input layer, an output layer,

and hidden layers. Each node is connected to other nodes. A

special form of neural network is the convolutional neural network

(CNN), which is used in particular in image recognition. Artificial

neural networks play an important role in many areas. These include

autonomous driving, early warning systems, image recognition,

fraud detection, medical analysis, and more.

learning (DL)

The “deep” in deep learning refers to the

4|Deep

number of layers in a neural network. A

neural network consisting of more than three layers

can be considered a deep learning algorithm or

a deep neural network. A neural network that only

has three layers is just a simple neural network.

Deep learning makes it possible to automatically

identify the characteristics that distinguish different

data categories from each other from unstructured

data in its raw form, such as text or images. This

means that there is no need for complex definitions

of characteristics. In the case of supervised

learning, however, annotated training data is required.

Deep learning and neural networks form

the basis for many advances in the field of computer

vision and natural language processing.

12

MAFO 4-25


Connected Products

Spotlight

Language Models (LLM)

Language Models work on the basis

5|Large

of deep learning models with human language.

The goal is to generate and understand text

in a human-like manner. LLMs are trained using a

huge amount of text to learn patterns and relationships

in language. They help translate languages,

write or summarize texts, or are used as chatbots.

Vision (CV)

vision refers to the task of deriving

meaningful information from digital 6|Computer

images, videos, and other visual inputs. Machine

learning and neural networks can be used to extract

this information accurately and automatically in

order to make recommendations for action. A

commonly used model, the convolutional neural

network (CNN), helps with “seeing” by “convoluting”

the pixels of the image with a sequence of filters,

each of which can recognize specific patterns and

combine them later.

Similar to a human viewing an image from a distance,

a CNN first recognizes edges and simple shapes,

which can then be combined into more complex

information in deeper layers. A CNN is used to

understand individual images. A recurrent neural

network (RNN) is used in a similar way for video

applications.

AI in computer vision is often used for tasks for which

exact algorithms are difficult or impossible to define,

such as the detection and classification of defects

and anomalies, automated medical image analysis,

and disease detection. Computer vision is also used

in the field of automatic cosmetic inspection of

spectacle lenses and in the analysis of retinal scans.

learning

learning is a machine learning

7|Supervised

method in which AI is trained using specified

data and correct answers (labels). To do this, the AI is

given sample data where the input and correct output are known. For

example, a data set contains 50 photos of different cats and different

houses. Each photo is assigned the term “cat” or “house.” The AI is then

trained to predict the expected terms as accurately as possible for

this input data and learns which criteria are decisive for assigning the

name. For example, the round shape of lines as opposed to hard edges,

etc. With new similar data, the AI can now make the correct assignment

itself based on what it has learned.

AI

The term “self-learning AI” is not precisely defined, but it

8|Self-learning

generally refers to systems that learn without human

guidance. There are other terms that all fall under this umbrella:

Unsupervised learning: Here, the AI only receives input data, but

no labels. It is therefore expected to recognize patterns independently.

No categories or similar are defined in advance.

Reinforcement learning: The AI learns through trial and error. For

example, as in a game. It only progresses or is “rewarded” by

learning the right “moves.”

Self-supervised learning: This refers to a process in which labels

for supervised learning are generated without human intervention.

The training material is therefore not generated by humans, but

from the existing data. This is particularly useful for large amounts

of data, for example for natural language processing (NLP).

General Intelligence (AGI)

AGI is a field of theoretical AI research that attempts to

9|Artificial

develop software with human-like intelligence and the

ability to learn on its own. The goal is for the software to be able to

perform tasks for which it was not trained or designed. Such AI

should be able to perform most tasks as well as humans. OpenAI

CEO Sam Altman has already indicated that we are very close to

achieving such AGI.

The opposite of this are so-called narrow AIs, which are only

designed to solve a specific task. These only work within defined

limits and not beyond them. Today's AIs are narrow AIs.

A deepfake is an image or video created using artificial

10|Deepfakes

intelligence that appears authentic but is not. Machine

learning and deep learning methods are used. Since the technology

has now advanced to such an extent that laypeople can hardly

distinguish artificially created videos from real videos, this gives

rise to various dangers. Disinformation can be easily spread, as

people have generally learned to consider videos as “the truth.”

This is particularly dangerous when you think of buzzwords such

as propaganda and disinformation. But the technology

also poses risks in private life, as people can

very easily be discredited by creating image or

video material that looks deceptively real.

MAFO 4-25 13


Connected Products

INTERVIEW

Autofocus glasses –

a concept for the future?

IXI is working on commercializing smart glasses

for distance and near vision

Autofocus. Glasses. These are two buzzwords that are turning heads. Several companies are currently

working on a smart alternative to traditional progressive lenses. One of them is Finnish start-up IXI, which

recently received a cash injection of US$36.5 million. One of the best-known investors is Amazon. MAFO

spoke to one of the founders, Niko Eiden, about the potential of the glasses and the current challenges.

By Hanna Diewald

For Niko Eiden, the plan is set. If every cell phone

camera works with autofocus, then glasses should

too. Put them on, look through them, and everything

is in focus at every distance. Across the

entire field of vision. Without annoying image errors. That

is the goal. During the interview, MAFO discovered how

close the start-up has come to its goal so far. Unfortunately,

it is not quite as simple as with a camera – but it is not impossible

either.

IXI: A company awakens to life

In 2021, current CEO Niko Eiden and Chief Algorithm

Officer Ville Miettinen founded IXI. Both founders come

from the fields of augmented reality and virtual reality and

already have experience starting companies. In 2016, the

entrepreneurs launched the start-up Varjo, which today

successfully offers solutions in the field of VR and XR technology

and supplies astronauts, pilots, and nuclear power plant

operators for instance.

14

MAFO 4-25


Connected Products

INTERVIEW

Pictures: IXI

In April, they ventured out of the shadows with IXI and officially

announced that the start-up is working on autofocus

prescription glasses. Various investors are investing a total

of US$36.5 million in the Finnish start-up, part of which

comes from the Amazon Alexa Fund.

In addition to the Finns, other companies are also working

on smart alternatives to progressive lenses. MAFO has already

reported on some of them, such as Morrow, DeepOptics,

and Laclarée.

The IXI developers are currently keeping some details under

wraps, such as when the product might be ready for market.

However, MAFO was able to elicit some other information

from founder Niko Eiden.

MAFO: Can you please explain how your smart glasses work?

Eiden: We want to create the same experience with glasses that

you have with autofocus cameras. Therefore, we use tunable

optics. Meaning, we have an electro-optical lens that we can

control. It is not like a button press. It works automatically, and

whatever you are looking at, you will get the right power.

Currently, we are working on the first generation of those

glasses, based on liquid crystal lenses. We will have embedded

our liquid crystal element in a traditional single-vision lens.

The idea is to have a single-power experience: when you are

looking far, you have the full view from the traditional lens,

and for reading or computer work, you will have a very large

field of view from the liquid crystal lens.

Fig. 1: Most of the technique is in the front of the frame.

Fig. 2: Transparent side view.

MAFO 4-25 15


Connected Products

INTERVIEW

Niko Eiden is the co-founder and CEO of IXI. Having

spent his earlier career at Nokia and Microsoft, he

went on to co-found Varjo, the mixed reality

company whose advanced VR technology is

used by astronauts and pilots. At IXI, his experience

in advanced optics and eye-tracking solutions

inspired him to create a new kind of eyewear

that truly solves the challenge of vision correction

and liberates people from poor eyesight.

All the electronics and computing are happening in the front

of the frame. In the temple is the battery but nothing else and

the glasses should look like normal eyewear.

Fig. 3: IXI's liquid crystal lens dynamically adjusts its focus

based on where the wearer is looking, enabling a seamless

transition between near and far vision.

MAFO: Are the glasses connected to a smartphone?

Eiden: The product is connected to a smartphone, and you

can do the configuration there. But you do not need a smartphone

to turn the glasses on or off, and the glasses do not have

any buttons. You just put them on, and they start to work.

But the product has lots of sensors, microcontrollers, a continuously

running eye tracker, or a Bluetooth radio. Meaning, we

can provide a lot of data from the health and wellness perspective

when people wear our glasses. People can get insights and

data about their usage on the smartphone, and all of this is in

the smartphone application.

MAFO: What is the biggest challenge in the development

phase?

Eiden: To have an eye tracker that works continuously with ultralow

power consumption, and to fit it into a frame that looks like

any traditional frame. That is a very challenging concept overall

to crack. You have to understand the context the person is looking

at in order to figure out the distance. I give you an example: If I

am looking at the corner of my laptop, it is not clear if I am looking

at the corner or right next to the corner. Therefore, we tested

many different eye tracking technologies.

Finally, we decided to use a technology based on the convergence

of the eyes, as the majority of people converge the eyes when

looking at close distance. We can then track the vector of both

eyeballs continuously to calculate the distance to a specific

object. Based on that, we drive the lens.

Another challenge is to create a large, tunable lens that is very

lightweight and thin. We are creating a lens that has more stuff

in it than a traditional eyewear lens, but on the other hand,

we will be compared to existing eyewear lenses, from the

perspective of transparency, haziness or optical quality.

And finally, we are aiming for glasses that are similar to existing

eyewear in weight, size, or volume. The glasses have to fit ergonomically

for the majority of people, for different nose

shapes, head shapes, or eye heights. The glasses should be adjustable

by opticians, and you can heat them, as we only have the

tiny battery but no other technique in the temple.

And you know, very big brands are coming out with smart

eyewear now, and this eyewear is absolutely not adjustable.

MAFO: Can you share some technical data about weight,

battery running time and more?

Eiden: We have a very tiny battery in the product, which is

integrated in the temples. This allows a very nice form factor,

which you can't distinguish from traditional glasses. But this

also means that the power consumption for the eye tracking

and for the lens needs to be minimized. The idea is to have two

Fig. 4: Behind the scenes of IXI's latest brand shoot.

Fig. 5: IXI frame mould.

16

MAFO 4-25


Connected Products

INTERVIEW

days of battery operating time, but that means basically

overnight charging. However, it will be impossible to do a

product that would run for a week with an eye tracking system

working continuously.

The eye tracker that we have built is already 50 to 100 times

more power efficient than anything else out there on the market.

The frame weight is the same as any plastic frame, and when

you take the frame, you will not see any difference. Because

we have embedded the electronics completely into the frame.

Therefore, we don’t have more volume or weight.

MAFO: In which diopter range will the product be

available later?

Eiden: I cannot go yet into the details because we have not yet

made the final decision. But it is possible to have a sphere and

cylinder with liquid crystal lenses.

MAFO: Will the glasses be safe to wear while driving?

Eiden: We don't know yet what the optimal way is to do the car

driving, but there are many ways to fix that. When talking about

autofocus in the car, it needs to be superfast. Another option

would be to have a fixed area for far, for driving glasses.

MAFO: What is the current state of development, and

when will the product be ready for market?

Eiden: We have now four years existing, and this has been mainly

R&D. In the past year, we have been transferring the company

more towards the commercial side. We are now setting up

production for the frames and for the lenses. That work is ongoing,

and how fast we can progress will dictate the launch. However,

we are not yet publishing the timing of the product.

MAFO: Currently, it appears that autofocus glasses may

be relatively expensive. Also, due to the liquid crystal

lenses. Will this product always be a high-end product?

Eiden: In the beginning, it will be a high-end product – but

nothing extraordinary. In the end, it is a volume game like any

consumer electronics. Once the volumes get up from an electrical

component perspective, we have no specific or expensive

components. And then the same goes for the liquid crystal

production method that we've been developing. Once we get

into volume, it will be possible to push down the pricing also

on these types of products.

MAFO: How important is Amazon's role as an investor

for your success?

Eiden: Obviously, all the big tech companies are looking at eyewear

currently as a new wearable platform, but all with different use

cases. However, Amazon as an investor has been very helpful

when we have discussions with large companies that will source

materials, technology, or machinery. Having an investor like

Amazon is always a good start in the discussions to get attention.

But it is also true that the start-up industry has its own kind of

superstars from the investor perspective. But if you go to a manufacturing

company, they most likely have never heard of those.

MAFO: Can you already say how the product will be

distributed?

Eiden: Probably, it will get distributed at normal opticians’

retailers. Of course, it's always tempting to look at the market

and start dreaming about direct consumer sales and online

sales. But glasses are a very personal thing. Eyewear needs to

fit and look good, and people want to try it out. At the moment,

I don't feel that we should fight that windmill.

MAFO: What are your hopes for the introduction of

autofocus smart glasses?

Eiden: When I talk to friends, who are all in the situation that

they start to adapt to progressive eyewear, they all have their

issues. And when I explain how we are fixing this problem,

every single person is impressed and says that they have never

seen something like that.

I am not sure if there is any other product or concept that

would have a stronger pull from the market than that. We want

to create a product that actually fixes a fundamental problem.

And we feel that it is time to make people see better with the

help of technology.

We also see other companies like DeepOptics, Morrow, and

Laclarée trying to crack exactly the same problem. But on the

other hand, we also see the huge tech companies. They bring

technology into eyeglasses, but not for seeing things better.

Those glasses are for recording content for social media or

providing users with information. I feel we are very interesting

in between – in a world with those giants.

MAFO: In your opinion, will we reach a point where

autofocus glasses become as normal as any other type

of glasses?

Eiden: It is hard to predict the future. But when looking at

tunable optics, the first generation will have its limitations.

But we are not very far from a point where you can pick a pair

of glasses and tuning prescription by using your mobile app.

And when we reach this point, it will change everything, and

it will become mainstream – whoever going to crack this issue.

It will change the logistics, how glasses are being produced

and how they are sold. Remember the camera example from

manual to autofocus. Change often happens super-fast. Changing

the whole way glasses are being built – that is our aim.

MAFO: Thank you for the interview. ◆

MAFO 4-25 17


SPOTLIGHT

Strategic planning under new tariffs

10 things decision-makers should know

about strategic planning under new tariffs

Almost every day, there is new information about the customs dispute. This makes it more challenging

than ever for decision-makers to develop long-term business strategies. To help guide managers through

these times, 10 definitions should bring some clarity to strategic planning under new tariffs. Furthermore,

MAFO asked the expert Omar Elkhatib, Senior Manager Government Relations at The Vision Council, for

tips on how to deal with the uncertain situation (interview on page 20, 21). By Omar Elkhatib

1Country of origin

Most of the new tariffs are tied to the origin of the merchandise.

There are exceptions to these product-wide tariffs,

such as Section 232 on aluminum, steel, cars, and more. But

especially for eyewear products, it is important where the

products were made, as those products are often put together

by components sourced from numerous suppliers around the

world.

2Determining the country of origin

To determine a product’s country of origin, all inputs – raw

materials, components, and subassemblies – must be assessed

for their role in the final product.

The key question is whether a part has undergone substantial

transformation to become a new and different article. This is

judged mainly by changes in character and use, as changes in

name carry little weight.

3Change in character and use

A change in character depends on whether the input, on

its own, achieves the same outcome as the finished product.

If not, the input’s character has likely changed by becoming

part of something “bigger.”

This is very similar with use. The part as a part can be used as

a part. The finished product can be used as a finished product.

But once integrated, the original use of the part fades, replaced

by the new use of the final product. Ultimately, three key factors

must be considered: name, character, and use.

4The crux with Section 301

However, since 2018, customs agencies have taken a more

and more subjective view on assembly, lacking clear standards

for what qualifies as “meaningful” versus “simple” work.

Companies arguing their manufacturing is not simple often

cite factors like value, workforce size, tooling, or assembly

complexity. However, final decisions rest with the agency,

which decisions are subject to judicial review if the importer

chooses to challenge it. Customs and Border protection has

become more vigilant in enforcing country of origin issues

due to companies shifting operations out of China to avoid

Section 301 duties.

Ironically, these duties encouraged the move, yet products

assembled elsewhere might still originate in China under US

country of origin law, thus triggering the extra duties on

Chinese origin goods. Therefore, companies must remain

cautious: Customs may reject third-country assembly claims

and declare the product Chinese – even if it never entered

China.

5Substantial transformation

The situation changes if substantial transformation is

confirmed, but the criteria are strict. Companies should proceed

cautiously and thoroughly analyze the issue. Below are two

illustrative (non-binding) examples related to eyewear:

▶ Example 1 | Plano sunglasses

A company sources frames from Country X and plano lenses

from Country Y, then assembles them into sunglasses in

Country Z. Historically, customs considered this a substantial

transformation, making Country Z the origin.

The transformation changed the name, character, and use of

the components into a new commercial product. But with the

current strict stance on origin under Section 301, it is unclear

if this would still qualify.

In contrast, if you swap the example with prescription lenses,

customs typically find no substantial transformation.

▶ Example 2 | Eyeglass frames

A company in Country Z uses raw materials (like acetate sheets

and hinges) to make frames. This would likely qualify as a

substantial transformation. In contrast, if the company imports

pre-cut frame parts and only assembles them, Customs may

view it as simple assembly without a substantial transformation,

meaning no change in origin.

18

MAFO 4-25


SPOTLIGHT

6Special case: Mexico and Canada

Mexico and Canada follow USMCA-specific origin rules,

so the substantial transformation test does not apply for determining

product origin under the agreement. However, Customs

ruled that while USMCA rules determine trade eligibility,

substantial transformation still applies for assessing China 301

duties. As a result, a product can be duty-free under USMCA

and marked “Made in Mexico” or “Canada,” yet still face China

301 tariffs if it contains Chinese content that does not undergo

a substantial transformation.

7Legitimate appraisal value

Duties are based on the appraised value of imported goods,

typically using an FOB (free on board) price. While it may seem

appealing to reduce that value, only certain non-dutiable charges

– like freight or insurance under CIF (cost, insurance, and

freight) or CIP (carriage and insurance paid) terms – can be

deducted if properly documented. Under DDP (delivered duty

paid) terms, the duty portion can also be excluded. In all scenarios,

costs like packing, assists, royalties, or commissions

must be included, even if billed separately, if those costs were

not already built into the price charged to the importer.

Some vendors are trying to separately invoice tooling, packaging,

and more in an attempt to reduce duty liability, but those inquiries

are a red flag. Even though it is perfectly legal to do that,

companies need to include those elements of value when they

declare the value at the time of entry. Failure to do so results

in a misdeclaration of the good’s value, and usually an underpayment

of duty, both of which are violations of the Customs laws.

Therefore, it makes things a lot more difficult to do it that way.

In short, certain non-dutiable elements can be backed out if

documented properly, but dutiable components must always

be reported – even if billed separately.

8First sale rule

The first sale rule allows U.S. importers to declare the

lower price from a foreign manufacturer (Z) to a foreign

middleman (Y), instead of the higher resale price from foreign

middleman Y to the U.S. importer (X), if both Y and Z are

outside the U.S. and the sale is for direct export to the U.S. To

qualify, the first sale must be legitimate, the production must

be triggered by the U.S. order, and all dutiable charges (e.g.,

packing, royalties) must be included. Furthermore, related

parties must prove the price was not influenced by their

relationship.

However, a common hurdle is obtaining the manufacturer’s

invoice, especially if the middleman is unrelated to the importer

and reluctant to disclose costs. While the rule can lower duties,

it requires strict documentation and full compliance with legal

standards.

9 Drawback

The U.S. drawback program lets importers reclaim up to

99% of duties paid on imported goods if those goods or products

are later exported, either unused or after manufacturing. Though

paperwork-heavy, recent tariff hikes – especially related to

China – have increased interest. Some tariffs qualify for drawback

(like China 301 and the “reciprocal” tariffs being assessed

against all countries), while others (IEEPA on China, Mexico

and Canada, Section 232) do not. Participation often requires

a drawback broker and thorough record-keeping.

However, accelerated payment options are available, and the

offering of timely refunds during application processing might

make the program worthwhile despite its complexity.

Front-loading inventory

10The 90-day pause, which expires on July 7th for most

countries and on August 7th for China, offers companies a

chance to consider front-loading inventory to lock in the current

duty before rates potentially rise very high. However, these

rates might be negotiated down, and no one can predict

outcomes.

The Vision Council will share updates as negotiations progress.

Companies should weigh the benefits but also account for rising

freight costs and limited shipping capacity, as many others may

do the same.

MAFO 4-25 19


INTERVIEW

How tariffs affect the eyeglass industry

An interview with Omar Elkhatib

MAFO: President Trump announced a 90-day mutual

tariff reduction agreement with China. Do you think this

is good news for the optical industry? If so, why?

Elkhatib: Any time the industry can find relief from increased

tariffs, it is certainly good news. This specific reduction is more

favorable than the previous rates, however there are still challenges

the industry faces even at the current temporary reduced rates.

Outside of the “reciprocal” tariffs, which this reduction agreement

addresses, our industry continues to be impacted by the regular

“Most Favored Nation” duties (which vary by product), the

Section 301 duties (ranges from 7.5% to 25%), and the IEEPA or

fentanyl duties (imposed at 20% and intended to address national

security concerns related to the fentanyl crisis).

MAFO: Overall, tariffs remain high in many areas. How

will this affect the price of eyeglasses in the US?

Elkhatib: At the end of the day, any price increases are up to

individual companies and will depend on the market conditions

like consumer demand and competition among retailers. It is

probable that importers will pay more to bring their goods into

the country. Previous efforts to mitigate tariffs, like diversifying

production across different countries, should be carefully

considered with the new reciprocal tariffs in mind.

There is always the potential for some political resolutions to

occur on a country-by-country basis that may lessen or alleviate

the proposed reciprocal tariffs, especially for countries where

the Trump administration has friendly relationships, like Japan

or India.

MAFO: Which of the following three product groups will

be most severely affected by the conflict: frames,

spectacle lenses, or machinery?

Elkhatib: Plastic eyeglass frames from China are likely to be

one of the most affected optical product impacted by the tariffs,

with the current tariff rates totaling 40%. This 40% duty

combines the ”regular“ customs duty of 2.5%, the China 301

duty of 7.5%, the IEEPA/fentanyl 2025 duty at 20%, and the

reciprocal duty at 10%. Eyeglass cases, various types of lens

grinding and finishing equipment, and other related machinery

of Chinese origin will also be greatly affected, with total duty

rates for these machines ranging from 57% to 83%.

An example below compares what importers will pay now for

some popular optical imports, compared to 2024 rates (Table 1).

MAFO: How exactly will the high tariffs affect lens

manufacturers, frame manufacturers, and machinery

manufacturers who want to import products from Europe

to the US?

Elkhatib: Manufacturers in these spaces, like others, will have

to stay tuned for any changes that might happen as negotiations

continue. Specifically for imports coming into the United States

from the European Union, total duty rates are calculated from

combining the “regular” customs duty, which ranges by product

from 2% to 17.6%, with the 10% reciprocal tariff. The Trump

Administration has recently announced that they will delay the

imposition of a 50% tariff on all European goods, but negotiations

are continuing.

MAFO: The Vision Council is holding talks at the White

House to advocate for the optical industry. What exactly

are they hoping to achieve?

Elkhatib: Our Government and Regulatory Affairs Team recently

met with the Deputy Assistant to the President and Deputy

Director of the National Economic Council at the White House

to share the challenges facing the optical industry and offer

collaborative, practical solutions. Along with a few industry

leaders representing different segments of the industry, our team

emphasized how tariffs are increasing the cost of eyewear and

vision products, many of which are classified as Class I medical

devices and are essential to children, seniors, veterans, and

Country of origin Product Units Average dutiable value per unit Estimated 2024 Duty Estimated 2025 Duty

China Plastic Frames 1000 $10 $1000 (10% duty) $4,000 (40% duty)

China Sunglasses 1000 $10 $950 (10% duty) $3,950 (39.5% duty)

Mexico Spectacle Lenses 1000 $10 $200 (2% duty) $2,700 (27% duty)

Germany Contact Lenses 1000 $10 $200 (2% duty) $1,200 (12% duty)

Table 1: Comparison of customs duties for various product groups in 2024 compared to 2025.

20

MAFO 4-25


Advertisement

low-income individuals. These products are often supported

through public programs such as Medicare, Medicaid, and

Veterans Affairs as well, meaning increased costs also affect

taxpayers.

Overall, we wanted to bring the concerns of the industry forward

at the highest level. In addition to tariffs, we also discussed ongoing

advocacy efforts such as revisiting “Made in USA” labeling

standards for products assembled domestically with imported

products, regulatory parity with other Class I medical devices

for many of our products, and incentives to support domestic

manufacturing and supply chain development.

The Vision Council will continue to advocate on behalf of our

members and promote policies that support access to vision

care and a strong domestic industry, and look for more opportunities

like this to share our industry’s story.

MAFO: Do you have any advice on how companies

should use the time until the tariffs are finally

resolved?

Elkhatib: I would urge companies to continue to monitor the

ever-changing landscape so they are aware of what is happening.

The Vision Council offers several resources for our members to

stay up to date, including a Tariff Dashboard and simulator that

models the financial implications of tariffs on imports. It’s

important to remember these are ongoing trade negotiations,

so the situation is fluid and can change fairly quickly.

Advertisement

MAFO: If you had one important tip for decision-makers

on how to deal with the tariff conflict, what would it be?

Elkhatib: We have been visiting Capitol Hill regularly to get

our industry concerns in front of the policymakers and committees.

I would say the best thing right now is for decision

makers to hear the concerns of those affected by current policies,

and do their part to advocate on their behalf.

MAFO: Thank you for the interview. ◆

Omar Elkhatib

Omar Elkhatib is Senior Manager; Government Relations for The

Vision Council. He leads the association’s advocacy to state and

federal policymakers on issues of importance to the optical industry

and members. To contact him: oelkhatib@thevisioncouncil.org

MAFO 4-25


Black magic or precision?

How accurate cleaning and coating lead to perfect lenses

The production of spectacle lenses is an art in itself. Especially, the cleaning and coating process

in particular should be carefully thought out and implemented to ensure minimal breakage and the

highest quality spectacle lenses. This article provides an insight into the technologies and practices

involved in these essential stages of the lens manufacturing process – from perfect cleaning methods to

nanotechnology in AR-coating. By Dean Thompson

Today’s lenses undergo a multifaceted and highly

precise series of process operations through a

range of differing equipment before reaching the

hands – or eyes – of consumers.

Among these, cleaning and coating are not merely steps in a

linear chain but critical operations. They determine the overall

performance, longevity, optical clarity, durability, and customer

satisfaction associated with the final product and ever-growing

user expectations. Today’s high-precision cleaning and

coating technologies are able to eliminate microscopic

contaminants or to apply ultra-thin, multifunctional coatings.

However, in order to achieve the best performance,

the crucial steps must be carried out with absolute precision

and using good equipment.

Perfectly prepared: pre-cleaning steps

This precision already begins with cleaning, which is carried

out in several steps rather than just one. Before spectacle

lenses enter the precision cleaning stage, they are usually

subjected to a pre-cleaning process designed to remove

coarse debris such as swarf, dust, or leftover polishing

compounds. These initial cleaning actions are vital, as they

prevent larger contaminants from clogging downstream

filtration systems or disrupting ultrasonic cleaning operations.

Operators can either wipe the lenses with alcohol-based

solutions that help to dissolve and remove greasy smudges or

fingerprint marks. Or they use mild detergent baths, either

through automated stations or cleaning by hand, to break

down stubborn contaminants.

22

MAFO 4-25


TECHNOLOGY

Dual action: spray and brush cleaning

Automated spray and brush cleaning systems are effective in

the pre-cleaning stage for reaching lens areas that may be

difficult to clean using ultrasonic cavitation alone. As those

methods utilize mechanical action.

These systems typically use rotating soft-bristle brushes to

gently scrub the surface of the lenses while simultaneously

applying high-pressure jets of deionized water. This dual-action

mechanism effectively removes residual particulates after the

polishing process and ensures that the lens surface is completely

clean prior to coating departments.

Cleaning – a 'black magic' and the

foundation for success

Often considered a ‘black magic’ compared to the other processes

within the chain of lens manufacturing, cleaning is an essential

step. And it is the foundation for success for many growing

high-value add-on coating treatments.

Contaminants such as oils, polishing compounds, or airborne

particles can inhibit coating adhesion, resulting in optical distortions

or premature wear and delamination. Consequently, the

quality and methodology of the cleaning process have a direct

impact on the effectiveness of every subsequent operation.

To achieve flawless results, lens cleaning involves multiple

stages that incorporate precision chemistry, mechanical

action, and fluid dynamics. And they are often tailored

to a wide variety of lens materials and different indices.

These cleaning stages are typically carried out using highly

automated cleaning and coating machinery in controlled

environments to ensure consistency. These high-grade cleaning

systems are designed not just to clean but to protect delicate

lens materials and ultimately prepare them for the following

coating and curing steps .

the case of high-index or specialty lenses. Deionized (DI) water

is indispensable in the final cleaning process. Unlike standard

tap water, which contains dissolved ions such as calcium and

magnesium (but can be useful for rinsing stages after chemical

ones), DI water has been stripped of these impurities to prevent

mineral deposits from accumulating on the lens surface.

These deposits can significantly degrade visual clarity and

interfere with the proper adhesion of subsequent coatings.

Therefore, ultra-pure water must be used to ensure that each

rinse phase leaves no trace contaminants behind.

The filtration systems embedded within these cleaning setups

are equally critical. Precision filters, often with low micron

ratings, are utilized at key stages of the cleaning process to

capture the smallest particulates. These should be routinely

monitored through both standard operational preventative

procedures and, if applicable, the equipment’s onboard systems

for monitoring pressure drops, saturation, and/or conductivity

levels, replacing these filters at defined intervals to maintain

peak operational efficiency and highest quality yields.

The gold standard – ultrasonic cleaning

Widely considered the gold standard for removing microscopic

contaminants from lens surfaces without physical abrasion

prior to coating applications. This cleaning technique employs

high-frequency sound waves, typically around 40kHz – 100kHz,

which are propagated through a liquid chemistry medium to

create microscopic cavitation bubbles. As these bubbles implode

near the surface of the lenses, they generate powerful yet

Chemistry, water quality, and filtration

The effectiveness of lens cleaning hinges heavily on three key

factors: the chemistry of the cleaning agents, the purity and

type of water being used for each stage, and the quality of the

filtration systems.

Each of these elements plays a synergistic role in ensuring that

the lens surface is completely free of contaminants and adequately

dried for coating processes. The chemical solutions

used should be tailored to remove specific contaminants without

interacting adversely with the lens substrate. For instance,

aqueous-based surfactants are particularly effective for eliminating

hydrophilic particles, while solvent-based solutions are

better suited for dislodging oily residues.

These formulations are frequently developed through extensive

research and development to strike the optimal balance between

cleaning efficacy and material compatibility, particularly in

Fig. 1. Ultrasonic cleaning waves.

MAFO 4-25 23


TECHNOLOGY

extraction from the liquid, the potential for water staining can

be greatly reduced before progressing to the drying stage.

Fig. 2: Hard coating process.

localized micro-jets of energy that dislodge contaminants

effectively and uniformly. Ultrasonic cleaning systems are

usually designed with a series of tanks, each fulfilling a

specific function.

The initial pre-wash tanks loosen and suspend the bulk of

the contaminants. This is followed by the primary ultrasonic

bath, where the cavitation effect performs the detailed

cleaning at a micro level.

Subsequent chemical and rinse tanks ensure that all residual

solutions and particles are thoroughly washed away.

Automation and control allow managing multiple batches of

lenses. Those technologies also play a crucial role in maintaining

tight control over parameters such as bath temperature, exposure

time, and ultrasonic power to ensure consistent and

reproducible results across all lens batches.

Deionized water rinsing and filtration

The rinsing of lenses in final stages using deionized water is

one of the most crucial steps in the lens cleaning process. This

stage ensures that all traces of cleaning agents, surfactants,

and microscopic debris are removed from the lens surface

before the application of any coating.

Modern final rinsing stages incorporate multi-stage configurations,

often with cascading water tanks that allow for progressively

cleaner rinses. These systems are also equipped with

continuous water purification units that maintain the purity

of the DI water supply.

Inline sensors are employed to measure the conductivity of

the water in real time, ensuring that the rinse quality meets

stringent specifications.

Advanced filtration systems are integrated to keep the rinse

water free from particulate contamination, further safeguarding

the quality and consistency of the final product. By coupling

the ultra-pure rinse action of the DI water with a controlled

Drying processes like hot-air, vacuum or

infrared

After rinsing, it is imperative to dry the lenses completely

before they proceed to the coating stages. Residual moisture

can lead to defects such as water spots, delamination, or inconsistent

coating adhesion.

One common method is the use of HEPA-filtered hot air-drying

systems, which provide controlled airflow and temperature to

gently evaporate any remaining moisture.

In applications where lenses are sensitive to heat, vacuum

drying may be employed. This technique lowers the boiling

point of water, enabling low-temperature drying that is both

efficient and non-damaging to the substrate.

Another effective drying method is infrared (IR) drying, which

accelerates moisture evaporation by selectively heating water

molecules without significantly raising the temperature of the

lens material itself. These drying processes also act as pre-cure

steps, stabilizing the lens surface to ensure optimal conditions

for subsequent coating applications.

Coating technologies for enhanced

performance

Once lenses are thoroughly cleaned and dried, they are ready

to receive a variety of functional coatings. These coatings serve

multiple roles, from enhancing optical clarity (AR coatings)

to improving mechanical durability and resistance to environmental

factors (hard coatings).

The most common types of coatings are hard coatings for

scratch resistance, and anti-reflective coatings for visual clarity,

mirrored coatings, hydrophobic and oleophobic layers for ease

of maintenance, and UV-blocking layers for wearers eye

protection.

Hard coatings for scratch resistance

Hard coatings are designed to form a transparent, durable

protective barrier on the lens surface that resists scratches

from everyday handling and wear. These coatings are typically

applied using either dip-coating or spin-coating techniques.

In dip-coating on modern equipment, lenses are batched in

volumes, immersed in a polymer-based coating solution, and

then withdrawn at a controlled speed, allowing the coating to

spread evenly and dry without streaking. The final cure is

normally achieved through a thermal curing stage after manual

or automated inspection.

Spin-coating is more commonly used for smaller lens volumes.

Usually, it is singularly processed and involves placing a small

amount of coating material on the lens surface, which is then

24

MAFO 4-25


TECHNOLOGY

rapidly spun to distribute the coating across the concave surface

of the lens. The coating material is usually a UV-curable polymer

resin that hardens upon exposure to ultraviolet light. The final

properties of the hard coating, such as its hardness, adhesion,

and optical transparency, depend not only on the resin formulation

but also on the precision of the application and curing

process.

Anti-reflective coatings

Anti-reflection (AR) coatings are essential for reducing glare,

protecting the eye, and increasing market value. AR coatings

enhance light transmission and minimize unwanted reflections

that can interfere with vision.

These coatings are typically applied using well adopted vacuum

deposition techniques for best results within a clean room environment

to prevent contamination. Common deposition

methods include electron beam evaporation, ion-assisted deposition,

and magnetron sputtering. Each of these techniques enables

the application of nanometers-scale layers of dielectric materials,

such as magnesium fluoride or titanium oxide, in highly controlled

sequences (the elements form what is known as a stack).

The resulting multilayer structure is finely tuned to cancel out

specific wavelengths of reflected light, thereby enhancing both

the visual and aesthetic performance of the lenses.

Hydrophobic and oleophobic coatings

As a final protective layer, hydrophobic and oleophobic coatings

are applied to repel water, oils, and smudges. This makes lenses

easier to clean and improves long-term user satisfaction. These

coatings are often applied using plasma-enhanced chemical

vapor deposition (PECVD) or spin-on techniques, followed

by thermal curing to fix the coating to the lens surface. Advanced

formulations are now available that provide long-lasting durability,

resisting degradation from ultraviolet exposure and

temperature fluctuations. These top-coat layers not only enhance

performance but also extend the useful life of the lenses.

conditions. These measures are essential to ensuring the flawless

application of coatings and the consistent production of

high-quality optical lenses.

Sustainability in cleaning and coating

processes

Modern lens manufacturing increasingly emphasizes sustainability.

Many equipment designs now incorporate energy-efficient

features and components. Chemical formulations are also being

developed with reduced environmental impact in mind.

Water recycling is becoming a growing standard practice,

achieved through multi-stage filtration and UV sterilization.

Low-VOC (volatile organic compound) coatings are being

adopted to minimize atmospheric emissions.

While smart energy management systems are being implemented

to monitor and optimize power consumption across production

lines. These efforts help manufacturers comply with environmental

regulations. Reducing waste during cleaning/rinsing by

harvesting water at either plant or machine level and increasing

the active life of coating materials all work towards improving

sustainability during operational lifetime too.

Conclusion

Cutting-edge systems, advanced chemical engineering, and

tightly controlled environments enable any lens manufacturing

lab to deliver coated products that meet the very highest

standards of optical clarity, durability, and user satisfaction.

As consumer expectations rise and new optical technologies and

entrants into the market emerge, the demand for refined cleaning

and coating processes will only continue to intensify. ◆

Clean room environments for coatings

Because even a single dust particle can compromise the integrity

of a high-performance coating, the application of any such coatings

should occur in clean room environments that adhere to rigorous

cleanliness standards, typically ISO Class 7 or better.

These environments should be strictly controlled for

airborne particulate levels, humidity, temperature, and

airflow dynamics. Operators working in clean rooms

should follow behavior protocols to prevent any unnecessary

contamination.

HVAC (heating, ventilation and air conditioning) systems

equipped with HEPA or ULPA filters continuously cycle and

purify the air to maintain the required environmental

Dean Thompson

Dean Thompson is Managing Director of Optimal Technologies,

a UK-based leader in cleaning and coating equipment for

the optical lens, precision optics and medical sectors established

27 years ago. Thompson has over 33 years of extensive

experience in Rx lab operations – including key roles at SOLA,

American Optical, Carl Zeiss Vision, and The Specsavers

Group – from which he brings his deep expertise in lens

cleaning and dip coating technologies.

MAFO 4-25 25


INTERVIEW

Good forecasts despite partly

poor consumer climate

An interview with Roland Lorek about the market in Europe

The current global crises are also affecting the ophthalmic optics industry. Some lens manufacturers are

relocating production, for example from Germany to the Czech Republic. Consumer sentiment could

be better and there are initial indications that the number of young, occasional spectacle wearers is

declining. But what exactly is the impact of all this on the optical industry in Europe? Roland Lorek from

the NIQ market research institute knows the current figures in the optical industry. MAFO spoke to him

about the price development of glasses, trends and the effects of the crises. By Hanna Diewald

MAFO: The current tariff conflicts, inflation and wars

are affecting people all over the world. How would you

summarize the current consumer climate in Europe?

Lorek: Overall, the European consumer climate has normalized

again after the shockwaves caused by coronavirus and subsequently

by the war in Ukraine and inflation. It is currently at

what I would describe as a neutral level – although the level

is still well below the pre-pandemic level.

Consumers are currently taking a critical view of future economic

developments, their willingness to spend remains subdued and

inflation expectations are elevated. Nevertheless, it is no longer

as pessimistic as it was when these crises broke out. Although

the issues, for example the war in Ukraine, are still relevant.

But people seem to be getting used to it – to some extent.

That was the European average, although the consumer climate

varies greatly within Europe. In Germany, for example, it is

more pessimistic than the European average. Germans are

still very insecure and are trying to save their money. However,

the consumer climate in Germany reached its lowest level

during the Ukraine and gas crisis, when Germans were afraid

that they would run out of gas for heating.

Incidentally, the mood also matches the growth rates of gross

domestic product. Here, too, Germany is far behind in a

European comparison.

only growing slightly above inflation rates. There is no wind

of growth. In this environment, combined with rising financing

costs in recent years, the cost pressure in the optical industry

is growing. The high labor and energy costs in Germany and

the prospect that these could rise even further in the future

mean that investment decisions are currently being made in

favor of other production locations. However, this development

does not only affect the optical industry.

MAFO: According to the Allensbach study, the number

of people wearing glasses in Germany has fallen for

the first time in a long time. Is this trend also occurring

in other countries?

Lorek: Our figures do not support this conclusion. In our

figures, sales of spectacle frames and lenses are growing faster

in the other EU countries than in Germany. This suggests that

the number of spectacle wearers in the other markets we

monitor is at least remaining constant, if not increasing.

MAFO: In Germany, several lens manufacturers

have said goodbye to Germany

as a production location. Is there an

explanation for this when looking at

the NIQ market data?

Lorek: Our figures show that consumers

in Germany are currently reluctant to

spend more money on eyewear optics.

Sales growth is very low and sales are

26


Advertisement

25

20

15

10

5

0

-5

-10

-15

-20

-25

2020 2021 2022 2023 2024 2025

Fig.1: Consumer climate in the EU. Source: GfK Euro Climate powered by NIM

MAFO: What consequences could the customs conflict have for the eyewear

industry based in Europe?

Lorek: It's still difficult for me to say at the moment, as we hear about new developments

almost every day. Higher prices would presumably mean that consumers would have

to compromise on product quality and design more often – in other words, they would

opt for cheaper products. I would expect this to have a negative impact on the industry's

margins, at least in the short term.

MAFO: How have sales of ophthalmic lenses developed in Europe?

Lorek: On average, sales in the EU4 countries (Germany, Spain, Italy and France)

grew by 5% in 2024, while the quantities sold only increased by around 1%. If you look

at per capita sales, i.e., the average price of glasses (two lenses and a frame), this averaged

365 Euro in 2024, which is 4% higher than in 2023.

MAFO: What trends are you currently seeing, particularly in the ophthalmic

lens segment?

Lorek: In the four European core markets that we are observing, sales of monofocal

lenses are currently stagnating, while progressive lenses are growing in volume. This

change in the product mix is leading to rising average prices for ophthalmic lenses

overall. In combination with inflation-related price increases, this is leading to decent

sales growth that significantly exceeds the moderate increase in sales volumes. However,

the increased inflation of recent years has somewhat clouded this picture.

Another trend is the increasing market penetration of spectacle lenses to slow down

the development of short-sightedness in children (so-called myopia management

lenses). We have seen very strong growth in these special lenses in Europe in recent

years, although sales volumes are still low overall. The topic is currently attracting a

lot of media attention, but the market is still growing at a low level.

MAFO: Can you predict how the European eyewear market will develop in

the near future?

Lorek: In our figures, the eyewear market in Europe has grown by between 1% and

6% every year since 2018. The only outliers were the two coronavirus years (with -13%

and +19% respectively). The median age in Europe is currently around 45 and is rising

slowly but steadily – this fits in perfectly with the rising sales figures for multifocal

lenses. This means that the number of people living in Europe with presbyopia will

also continue to rise. Based on current knowledge, the increasing use of smartphones

is also likely to lead to an increase in defective vision among young people.

MAFO 4-25


INTERVIEW

Table 1: Average prices per capita in the EU4-countries:

Germany*, Spain, Italy, France. *(Only independent opticians)

Table 2: Price development from 2024 to 2025 in the EU4 countries.

In this environment, I assume that the European eyewear

market will continue to grow in real terms in terms of volume

and sales in the coming years.

Roland Lorek has been working as market analyst

for GfK – An NIQ Company for 10 years. He focuses

on the German and European markets

for spectacle lenses and contact lenses.

GfK – An NIQ Company offers market analyses

and consulting services to industry and retail

participants in the optical appliances' market.

MAFO: How interested are consumers in buying

glasses and contact lenses online?

Lorek: When it comes to contact lenses, buying lenses online

or by subscription is becoming increasingly popular. The

drivers behind this are often low online prices combined

with the convenience of delivery. We also anticipate aboveaverage

growth in online purchases in the spectacle optics

segment, albeit at a much lower level. In the case of contact

lenses, for example, the online share of sales in Germany is

already around 50%.

When talking about glasses with prescription, I expect a

mid-single-digit percentage share of sales. Here we are still a

long way from the contact lens market. One of the reasons for

this could be that refractions still have to be carried out on

site. But with the entry of Amazon Optics, it will be exciting

to see how the market develops in Germany.

MAFO: Do you collect data from sales of smart

glasses, for example the Ray-Ban Meta? If so, what

are the results?

Lorek: So far, we have focused on specialist opticians when

measuring the eyewear markets. Smart glasses have played a

very small role in this channel so far.

MAFO: We are currently seeing tendencies that the

two sectors optic and acoustic merge. On the one

hand through more shops that serve both, but also

through new products such as the EssilorLuxottica

hearing glasses. Are you also observing this? If so,

where do you see the reasons for this?

Lorek: We are currently only monitoring hearing aids in

Germany and can confirm the trend described. As the population

ages, the customer groups for hearing aids and progressives

are becoming increasingly similar. This effect will intensify

over the coming decades. In addition, the hearing aid market

in Germany has grown more dynamically than the spectacle

optics market in recent years – so it is naturally lucrative for

opticians to tap into this additional business segment. The

fact that the market for hearing aids is a growth area is also

reflected in the steadily increasing number of specialist hearing

aid stores in Germany.

MAFO: Can positive trends also be identified from the

market data you have collected in times of crisis? If so,

which ones and why?

Lorek: As already mentioned, the demographic trend in

Europe indicates that the sales market for ophthalmic optics

will develop favorably. This is also reflected in the growth

rates for the European markets, which are proving more

robust than those for technical consumer goods, for example.

Although these have benefited greatly during the pandemic,

they have been under pressure since 2022. The optical markets

are certainly also influenced by the current rather skeptical

consumer sentiment, but our data shows that consumers have

been willing to continue spending money on good vision

even in the past years of crisis. I see no reason why this should

fundamentally change.

MAFO: Thank you for the interview. ◆

28

MAFO 4-25


9-11 SEPT 2025

China International Exhibition Centre

中 国 国 际 展 览 中 心 ( 朝 阳 馆 )


TECHNOLOGY

50 years of developments in

ophthalmic lenses | part 3

Before 1980, aspherical surfaces were only used on high-power plus spectacle lenses that lie beyond

the range of powers that can be corrected for aberrational astigmatism with spherical surfaces. In recent

years, aspherical surfaces have been employed on lenses of low power; those used for the usual range of

prescriptions. Once again this was made possible by the development of freeform machining. By Dr. Mo Jalie

Aspheric lenses for the normal power range

In 1980, the author obtained patents 1 for lenses in the power

range +7.00 to -20.00 for a series of spectacle lenses which

incorporate a hyperboloidal curve for the major surface of the

lens. The major surface being the convex surface for plus powers

and the concave surface for minus lenses. The use of aspheric

forms for the low to medium power range allows the production

of thinner and lighter lenses for the normal range of

prescriptions. The reduction in thickness is the result of a

two-stage process.

Stage one

First, the lens is made much flatter in form by employing a

shallower base curve. Simply by flattening the lens form a

saving in center thickness is obtained. The flatter the lens, the

thinner it becomes.

30

MAFO 4-25


TECHNOLOGY

F´T & F´S

F´S

F´T & F´S

40 0

40 0

40 0

F´T

30 0

20 0

10 0

30 0

20 0

10 0

+4.00/+0.75 at 30º 30 0

20 0

10 0

+3.0 +4.0 +5.0

+3.0 +4.0 +5.0

+3.0 +4.0 +5.0

a) point focal lens made

with +8.89 D front curve

b) lens of poor form made

with +5.38 front curve

c) aspheric lens with convex

hyperboloidal surface, p = -1.8.

5.4mm

1.0mm 1.0mm 1.0mm

+4.00 D lens

1.50 index

p = -1.8

4.5mm

+4.00 D lens

1.60 index

p = -4.2

3.9mm

+4.00 D lens

1.70 index

p = -7.1

70

Fig. 1: Comparison of off-axis performance of +4.00 D lenses

made in different forms.

Figure 1 Comparison of off-axis performance of +4.00 D lenses made in different forms.

1.0mm

1.0mm

1.0mm

+8.89

+5.38

+5.38

Fig. 3: Comparison of off-axis performance of +4.00 D lenses

made in different media.

Figure 3 Comparison of off-axis performance of +4.00 D lenses made in different media.

8.0mm

7.1mm

6.4mm

+4.75

+0.75

+0.75

6.6mm

6.0mm

5.4mm

70

2.0mm

2.0mm

2.0mm

+4.00 D lens

Point focal lens with

spherical surfaces

Weight = 20.3g

+4.00 D lens

+5.38 convex

spherical surface

Weight = 18.1g

+4.00 D lens

+5.38 convex

hyperboloidal surface

Weight = 16.0g

-4.00 D lens

Point focal lens with

spherical surfaces

-4.00 D lens

Flatter form lens with

spherical surfaces

-4.00 D lens

Point focal lens with

aspherical surface

Fig. 2: Comparison of center thickness of +4.00 D lenses made

in spherical and hyperbolic forms.

Figure 2 Comparison of centre thickness of +4.00 D lenses made in spherical and hyperbolic forms.

Fig. 4: Comparison of edge thickness of -4.00 D lenses made

in CR 39.

Figure 4 Comparison of edge thickness of -4.00 D lenses made in CR 39 .

If the lens is made with a -1.50 base curve instead of the usual

-5.25 inside curve which would be necessary to make the lens

free from astigmatism (i.e., point focal), then a saving in center

thickness of 0.6 mm would be obtained. Needless to say, this

flatter form does not have good optical properties. It is afflicted

with positive aberrational astigmatism when the eye rotates

to view through off-axis portions of the lens as shown by the

field diagram in Figure 1b.

Just how poor the off-axis performance becomes due to flattening

the lens form is illustrated in figure 1. Figure 1a illustrates a field

diagram for a +4.00 D lens made with a -5.25 back curve and it

can be seen that the tangential and sagittal oblique vertex sphere

powers are the same for all direction of gaze.

This form is free from oblique astigmatism and represents a

point-focal form for this power. Figure 1b illustrates the off-axis

performance of a +4.00 D lens made with a -1.50 back surface

power using spherical surfaces and it is seen that the real effect

of the lens when the eye has rotated 35° from the optical axis

is +4.05/+0.87. It will be appreciated that there is almost 1.00 D

of aberrational astigmatism 35° from the optical axis for this

very shallow bending.

However, to eliminate the aberrational astigmatism an aspherical

surface can be employed whose form is such that it introduces

negative surface astigmatism to neutralize the astigmatism of

oblique incidence. A correctly chosen aspherical surface will

completely neutralize the aberrational astigmatism arising

from oblique incidence.

Figure 1c illustrates the off-axis performance of the +4.00 D

lens made with a -1.50 back surface power and a convex aspherical

surface whose p-value has been chosen to neutralize the

astigmatism of oblique incidence. This form has the same

oblique vertex sphere powers as the point-focal form with

spherical surfaces whose performance is depicted in figure 1a.

The surface is a convex hyperboloid whose p-value is -1.8 and

it can be seen that the field diagram is almost identical with

that shown in figure 1a for the spherical form.

Stage two

The second stage of the thinning process occurs since, for a

given diameter, the required aspherical surface has a smaller

sag than a spherical surface of the same vertex radius. The

smaller front surface sag causes a further reduction in the

center thickness of the lens.

The original patent proposed that a hyperboloid should be

employed for the major surface of the lens since the rate of

flattening of a hyperboloid is just what is required to neutralize

aberrational astigmatism.

Figure 2 shows what additional saving in center thickness is

achieved when the convex spherical surface is replaced by a

suitable convex hyperboloidal surface whose asphericity is

chosen to restore the off-axis performance of the lens. A further

saving of 0.6mm is achieved for a 70mm diameter when the

spherical surface is aspherised to eliminate the aberrational

astigmatism arising from oblique incidence.

The aspheric lens form has a total saving in center thickness

of 1.2mm when compared with the traditional spherical form.

Needless to say, any higher order aspherical surface could be

used but, in practice, it would not depart significantly from a

hyperboloid since this curve regulates the astigmatism at the

correct rate.

MAFO 4-25 31


TECHNOLOGY

Fig. 5: Convex oblate ellipsoid used to reduce the edge thickness of a minus lens.

Another important advantage of these low-power aspheric

designs for hypermetropia can be gleaned from figure 3.

The original best-form +4.00 design with spherical surfaces

required a center thickness of 6.6mm in order to obtain an

edge thickness of 1.0mm at 70mm diameter. If this uncut

lens is edged down to a finished diameter of 50mm, it will

have an edge thickness of 4.1mm which is not acceptable

for a lens of this power.

The aspheric design made in 1.60 index material, on the other

hand, has a center thickness of 4.5mm and would have an

edge thickness of 2.6mm when edged down to a finished diameter

of 50mm. The aspheric design lends itself far better to

a system of supply of large diameter plus uncut lenses which

need to be edged to smaller diameters depending upon the

choice of shape and size of the lens.

Fig. 6: Non-rotationally symmetric aspherical surface such as that originally used

for the original Zeiss Hypal design.

The optical performance of an aspheric design can be made to

match any design philosophy. The lens may be made point-focal,

just like the designs illustrated in figures 1a and 1c or it may be

made in Percival form or, more typically, a compromise bending

between these two forms to provide a reasonable performance

over a wide range of fitting distances.

An even greater saving in thickness is obtained when a higher

refractive index material is used. If the same power base curve

is used the saving is two-fold. Firstly, there is the obvious reduction

in the sags of the curves since longer radii of curvature

are employed.

Secondly, since the use of the same power base curve on a higher

refractive index material requires a longer radius of curvature

at the vertex, r0, effectively, the lens is flatter still and requires

greater asphericity on the convex surface to restore the off-axis

performance. This is illustrated in figure 3, which shows how

the center thickness of a 70mm diameter +4.00 D lens would

reduce when made in 1.60 and 1.70 index materials. The asphericity

of the convex surfaces indicated in the figure has been chosen

to provide the same off-axis performance for each lens.

Aspheric lenses for myopia

The principle of flattening a curved lens form to make it thinner

and then aspherising one surface to restore the off-axis performance

of the flatter-form lens can be applied equally to

minus lenses. For example the reduction in thickness which

is obtained for -4.00D lenses made in CR 39 material with

uncut diameters of 70mm and center thickness of 2.0mm is

shown in the figure 4.

It can be seen that the traditional best form design made using

spherical surfaces might employ a +4.75 D base curve, when

the resulting edge thickness would be 8.0mm. Then, flattening

the base curve to +0.75 D produces an edge thickness of 7.1mm

which is a saving of 0.9mm at the edge.

Finally, aspherising the flatter-form lens to provide the same

off-axis performance as the best-form spherical design results

in an edge thickness of 6.4mm which is a further saving of

0.7mm, the final aspheric design being 1.6mm thinner than

the traditional spherical form.

The author’s original proposal for the correction of myopia

was to employ a concave hyperboloidal surface but, initially,

lens manufacturers preferred to aspherise the convex surface

of the lens since it is easier to incorporate the cylinder on the

concave surface as a minus-base toric. Several aspheric minus

lens series, therefore, incorporate a convex aspherical surface,

the purpose of which is to increase the convexity of the front

surface towards the edge of the lens (Fig. 5). Typically, a convex

oblate ellipsoid might be used whose tangential curvature

increases at a faster rate than that of a spherical surface of the

same vertex radius, as illustrated in figure 5a.

Usually, however, a two or three-term polynomial convex

curve is chosen since this does not place a restriction on the

maximum diameter of the lens. A field diagram for a typical

minus aspheric lens with a convex polynomial surface is illustrated

in figure 5b.

32

MAFO 4-25


TECHNOLOGY

Freeform machining now enables the concave surface of the

lens to be aspherised enabling the lens to incorporate the astigmatic

correction together with the aspherical surface.

For higher power minus lenses, the principle of blending has

been applied to the humble workshop flattened lenticular to

produce a blended concave lenticular with a truly invisible dividing

line. These blended lenticulars for myopia, such as the

Wrobel Super-lenti and the Rodenstock Lentilux designs, enjoy

excellent cosmetic properties and allow very high minus prescriptions,

in excess of -20.00 D, to be dispensed in relatively

thin and lightweight form.

Atoric lenses

Aspherical surfaces of the type which have been described so

far provide excellent imaging properties for any lens power,

providing that the prescription is spherical. It should be apparent

that in the case of astigmatic prescriptions, the asphericity of,

say, a conicoidal surface can only be correct for one principal

meridian of the lens. The other principal meridian will require

a different eccentricity, or different p-value for the power along

this meridian 2 .

For example, in the case of the prescription +2.00/+2.00 x 180,

which has been made as an aspheric lens with a -1.50 base curve,

the principal meridians of the lens have powers of +4.00 and

+2.00. It has already been pointed out that the +4.00 meridian

which requires a -1.50 base curve would be point-focal if the

front curve had a hyperbolic section with a p-value of -1.8.

Accurate trigonometric ray-tracing shows that the +2.00 meridian

with a cross-curve of -3.50 would need a p-value of +0.45

if this meridian is also to remain point-focal for the 35° zone

of the lens.

Such a surface is depicted in figure 6 which illustrates a convex

atoroidal surface whose “toricity” is due to a change in asphericity

from one meridian to a second meridian at 90° to the first. It

should be understood that the surface illustrated in figure 6

has no cylindrical power in the usual sense of the term since

the curvatures of the surface at the vertex along the two principal

meridians are identical. The cylindrical component of the lens

is provided in the usual way by grinding a toroidal surface on

the back of the lens. One might argue that the term atoroidal

is not really a good description for this type of surface and a

better definition for the surface might be a non-rotationally

symmetric aspherical surface. However, this term also describes

many other forms of surface, including progressive power

surfaces, and the term atoroidal seems to have entered the

literature.

Such a surface was employed for the original Zeiss Hypal series

of lenses when employed for astigmatic prescriptions. For spherical

prescriptions the convex surface of the Hypal design is simply

an aspherical surface which is virtually indistinguishable from

Fig. 7: Concave atoroidal surface which has different curvatures along each of

its principal meridians.

a conicoid. A true atoroidal surface whose principal vertex

curvatures differ by the required cylindrical component in addition

to a variation in asphericity for the two principal meridians is

also employed on modern spectacle lens forms such as the Pentax

Super Atoric 1.67 UV AR and the Seiko SSV AZ 1.67 Bi-aspheric

design (Fig. 7). ◆

References: 1. US Patent 4289387 (1981) Jalie M., Ophthalmic Spectacle Lenses having

a Hyperbolic Surface, 2. US Patent 5083859 (1992), Jalie M., Aspheric lenses.

Dr. Mo Jalie

Dr. Mo Jalie SMSA, FBDO (Hons), Hon FCGI, Hon FCOptom,

MCMI, is Emeritus Professor at Ulster University and works

as a consultant to the ophthalmic industry. He was the Head

of Department of Applied Optics at City & Islington since

1968 to 1995. He is recognised as an international authority

on the design of spectacle lenses and has written several

books. Furthermore he is the author of some 200 papers

on ophthalmic lenses, contact lenses, intra-ocular lenses

and dispensing – and a consultant editor to the Optician

magazine.

MAFO 4-25 33


BUSINESS

Polite or cowardly?

Mailings and chats instead of real conversations in sales

Yes, we live in a digital world. And yes, we not only use emails as a matter of course, but also business

messaging service providers such as WhatsApp. But although these digital systems offer many

advantages, the question remains as to whether we, as participants in the popular online dialog, would

sometimes prefer to have a human contact. By Oliver Schumacher

The fact is and remains: Face-to-face conversations

are often much more purposeful – and more appropriate

for many situations. However, it is

temptingly easy to “just” send a message, both to

request a written offer, for example, and to send it. This may

work well in an established business relationship, but is it really

effective when dealing with new customers where both parties

do not even know each other?

Who is bothering whom?

The sales manager says to his employee: “What happened to the

offer you sent the customer? Wasn't that about a big order?” The

employee replies: “Nothing has come of it yet. I have already sent

him two emails asking if he has made a decision yet. But he hasn't

replied. I guess we will have to be patient a little longer.” This

kind of behavior makes some managers' hair stand on end – and

often leaves employees shrugging their shoulders. Because in

situations like this, they often say to themselves “I don't want

to be a nuisance and be pushy, so I can't just call them. If the

customer is interested, they will get in touch. But if I really

need to follow up, I'd rather do it by email.”

And the boss? He is at a loss and wonders what is wrong with

his employee – you can just pick up the phone! That's what he

used to do ...

A delicate balance

Very often, communication is a balancing act between intrusiveness

and indifference. Admittedly, hardly any customer likes

it when salespeople are annoying. But on the other hand, do

not customers also want to feel wanted and desired? Who has

not experienced the disappointment of having to run after the

waitress in a restaurant?

34

MAFO 4-25


BUSINESS

And is it not often a case of “getting the order” or “not getting

the order” in everyday business life, or in other words, all or

nothing? After all, orders are usually only placed once. And if

you are too passive here, you run the risk of not being awarded

the contract.

Of course, there are people who happily make inquiries here

and there – and insist on a written rather than a personal

dialog. Right from the start. But can it be right to provide an

enquirer with an offer almost on demand if they are not even

prepared to speak to the provider before the offer is made?

Is it not even a clear alarm signal that this request is highly

unlikely to result in an order? Why do providers invest a lot

of time and money in elaborate offers if the enquirer clearly

communicates from the outset: “I set the rules for how you

have to work!”? Are such behaviors really the basis for solid

business or an appreciative and prosperous cooperation?

Providers need rules of the game

An analysis of the inquiries that come in via different channels

and the resulting completion rates are a valuable indication of

where specific changes are required. The bottom line is that some

companies are better off if they do not blindly send out offers,

but define minimum requirements before taking the next step.

For example, if the interested party is ready for a further open

qualification meeting after their inquiry, whether on site, on

the phone or online, then the next step is taken and an elaborate

and meaningful offer is prepared. If not, then they will not

receive a detailed and individualized offer due to a lack of order

probability, but at best a standard offer.

Salespeople need ideas

If salespeople are reluctant to call the enquirer, there is a reason

behind it. Possibly not only the concern of disturbing the call,

but perhaps also the fear of being spontaneously overwhelmed

by the reaction of the person called. The prospective customer

could react in very different ways: from polite and eager to the

point of being dominant and dismissive.

Who really wants to end the conversation and regret the call

because the person called has pushed them to the edge of their

possibilities, with or without malicious intent? Even though

this risk is quite low, it still exists and it will influence your

decision to call or not, even if you are not even aware of it.

My tip: exchanging ideas with experienced colleagues, regular

training and an increasing number of tasks to be carried out

on the phone can help many employees to enter customer

meetings with more courage and confidence. ◆

Oliver Schumacher

Oliver Schumacher, sales trainer since 2009 and networking

professional, sets new accents in the areas of knowledge

transfer, learning culture and personal positioning in a likeable,

well-founded manner. Under the motto "Be real", he shows

how anyone can become No. 1 - whether self-employed,

manager or employee. For him, the main drivers of growth

are curiosity and courage, discipline and (self-)confidence.

https://oliver-schumacher.de/

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Connected Products

SPOTLIGHT

Everything connected

Products that transform ophthalmic optics

New technologies are sweeping through the optical industry

across the entire value chain. Almost all of these products have

one thing in common: they are connected. This means that they

“communicate” with their environment in some way, thereby

offering added value to users. This applies to production as

well as to frame selection, repairs, and the glasses themselves.

MAFO took a look at the entire eyewear shopping experience

and presents individual innovative products that are already

significantly changing the world of eyewear. By Hanna Diewald

1. The (automatic) eye test

The basis of every eyewear purchase is the measurement of

optimal visual acuity and the evaluation of the final prescription.

Whether at an ophthalmologist, optometrist, or optician, the

procedure is usually very similar. The customer sits behind a

phoropter or a trial frame and the expert performs a subjective

refraction. This requires physical eyeglass lenses and a welltrained

specialist. But does it have to be this way?

90 seconds. A final prescription is then issued in cooperation

with a tele-physician or tele-optometrist. Further measurements,

which are also intended to cover different areas of eye

screening, are currently under development.

On its website, the company describes that Eyebot's first

generation (Gen1) contactless eye scanner measures as accurately

as clinical autorefractors. CEO and co-founder

Matthias Hofmann also emphasizes that the aim is not to

compete with ophthalmologists. In fact, he says, there are too

few of them to ensure good care. The terminal is therefore

intended to be a supplement. The terminal is currently available

in the US. Expansion into other countries is planned for 2026.

Key to success: The combination of tele-experts and good

vision test technology makes the product attractive.

Fig. 1: Eyebot AI

Example Eyebot AI: This American company offers an automated

vision test. Customers can use it independently and

the device determines visual acuity with prescription within

2. Screening

Eye screening is designed to detect signs of disease or abnormalities

at an early stage. This may involve examining

the retina, the optic nerve, or the intraocular pressure, for

example. The qualifications required to perform this screening

vary from country to country. However, there is often a

shortage of specialists, resulting in long waiting times for

appointments and a high inhibition for contacting a doctor

in the first place. But there are already solutions to this

problem.

36

MAFO 4-25


Connected Products

SPOTLIGHT

Fig. 2: Ocumeda

Fig. 3: Fittingbox

Example Ocumeda: Qualified opticians perform medical eye

screenings in specialist stores. For example, at Fielmann in

Germany. The data is then transmitted securely and in compliance

with GDPR (General Data Protection Security) to licensed

ophthalmologists via the Zeiss | Ocumeda platform. The

ophthalmologists then send the opticians' customers their

ophthalmological findings report by email or post, including

a detailed assessment and individual recommendations for

action. Ocumeda is currently active in Germany.

Key to success: Networking screening technology, opticians,

and tele-doctors. Without long waiting times and the hassle

of making a doctor's appointment, screening can help many

more people identify problems at an early stage.

3. Choosing frames

The eye test and screening are often followed by the selection

of frames. Of course, these must fit the customer perfectly.

Not only must the size be right, but also the shape – suitable

for the face – and the fit on the nose is important, unless the

model has an adjustable nose bridge.

Of course, many people want to touch frames and experience

them with all their senses. But many does not mean all. Even

though optical retail is not an easy playing field for online retailers,

it is nevertheless a sector that is growing steadily. Virtual try-on

is the buzzword for all companies that want to enable their customers

to shop online or that follow a multi-channel strategy.

Example Fittingbox: Using machine learning and deep

learning, experts here develop algorithms that generate virtual

glasses on the image of a real person within milliseconds. The

company is the market leader in virtual try-on for eyewear

and frame digitization in 3D. With more than 193,000 digitized

frame models, the company now has a huge database and

counts various large chains among its customers.

Key to success: High-end technology enables a virtual try-on

of eyeglass frames. It meets the customer's need for

uncomplicated online shopping thanks to the connection of

opticians and customers in the digital world.

4. Centering devices

Measuring the point of view when wearing a frame with a pen

or measuring the pupillary distance using a pupillometer is

today often a thing of the past for many opticians. Instead,

state-of-the-art video centering devices ensure precision and

leave a competent impression on customers. For example,

classic measurements such as corneal vertex distance, pupillary

distance, frame angle, and tilt are measured. Depending on

the device, it is also possible to perform special measurements,

such as pupil diameter, dominant eye, near vision habits, or

the vertex distance. Some devices can also be operated with a

tablet, or the data can be transferred directly and support lens

consultation with attractive visualization.

Key to success: Maximum precision for customized lenses. Additionally,

the networking of measuring device and digital device

enable clear visualization of lens thickness, etc. for the customer.

5. The final product

Of course, classic frames and classic lenses are an integral part

of our world and are the first choice for customers in the vast

majority of cases. Highly customized progressive lenses impress

with their excellent quality, single vision lenses are a done deal

and lenses for myopia control can even slow down the development

of short-sightedness.

And yet, individual smart and connected products are sure to

delight many tech-savvy customers today. Examples include

addition at the touch of a button, sports glasses that darken within

0.09 seconds, and smart glasses that also improve hearing.

Example Morrow: The Belgian company already offers smart

glasses that provide an addition at the touch of a button. The

whole thing works with the help of liquid crystal lenses and

electronic components embedded in the frame.

MAFO 4-25 37


Connected Products

SPOTLIGHT

Fig. 4: Morrow

Fig. 6: Nuance Audio

With the push of a button, a small electric current activates the

liquid crystal, instantly changing the refraction of light (Fig. 4).

In just 0.6 seconds, one can switch focus from near to far. Since

the additional addition is currently limited to one diopter, the

company is still working with a kind of hybrid model. This

means that a progressive lens with slight addition is used for

one part of the “sandwich” lens. The additional addition of the

liquid crystal film adds up the power. However, the aberrations

remain low, as is usual with low additions in progressive lenses.

Currently, these special glasses are only available from opticians

in France and Belgium. But that is set to change in the future.

Key to success: Addition at the touch of a button, resulting in

fewer imaging errors and a wide field of vision – all thanks to

the connection of frame and lenses.

Key to success: Support better vision and hearing in one device,

enabling barrier-free access for beginners with mild hearing loss.

6. The repair

The glasses are now with the customer, who is satisfied with

the high-quality spectacle lenses, but the frame breaks. It may

no longer be repairable, or available, or the customer does not

have a second pair of glasses and needs immediate help. If

regrinding is not an option due to the shape or diopter of the

lenses, the customer and optician are quickly faced with major

problems. This is where OOmade comes in.

Example Out Off: This sports eyewear model darkens in just

0.09 seconds. The glasses darken thanks to electronic lenses.

The IRID lenses work with a small photovoltaic panel that

powers a liquid crystal film. The glasses do not require any

battery. A clip is available for individual prescription lenses.

Key to success: Dark lenses in less than a second and in any

environment.

Fig. 7: OOmade

Fig. 5: Out Off

Example OOmade: The French company offers a 3D printer

that prints new frames directly on site. The shape of the lenses

is scanned, and a new model is created to fit them exactly. The

company developed the 3D software platform itself. A bio-based

material is used for printing.

Key to success: Frame repairs can be carried out on site, even

if filling, soldering, etc. are not an option.

Example Nuance Audio: EssilorLuxottica's hearing glasses

combine better hearing with better vision. Microphones, speakers,

and the so-called beamforming technology are designed to improve

speech comprehension. The hearing glasses are not technologically

comparable to a classic hearing aid that is fitted by a hearing aid

acoustician. Nevertheless, they could offer an easy introduction

to hearing aids, especially for people with mild hearing loss. There

is a massive undersupply of hearing aids worldwide, as many

people associate hearingsystems with something negative.

These examples show that buying glasses today, at every level,

can also be a technical process that is optimized thanks to

networked products.

This also applies, of course, to the production of spectacle frames

and lenses. Here, existing technology is becoming more modern,

connected, and efficient than ever before with each passing year.

One example of this is automatic cosmetic inspection, which

was unthinkable just a short time ago. A market overview with

a wide variety of products follows on the next few pages. ◆

38

MAFO 4-25


SPECIAL

Automated

Cosmetic Inspection

For decades, cosmetic inspection was carried out exclusively by humans. But this has

recently changed. Several machine suppliers now offer inspection machines for the

automated cosmetic inspection in optical labs. But what are the differences and advantages

of the various products?

Find it out in MAFO's brand-new market survey automated cosmetic inspection that

compares the latest products on the market. All query points are answered by the

manufacturers themselves.

Special

FULLY-AUTOMATED COSMETIC INSPECTION

AND FULL-MAP POWER MEASUREMENT

DETECTED

Haze

DETECTED

Scratch

POWER MEASURED

DETECTED

NEW

FULL-MAP

POWER

MEASUREMENT

FULLY -AUTOMATED

COSMETIC

INSPECTION

Center

Dot

No Go

Rework

Go

CSIp m

The AI-powered system is a real game changer, combining fully-automated cosmetic inspection with full-map

power measurement in one machine. CSI-P Modulo ONE assesses all quality defining aspects in a fast process and

assures consistent compliance with all of a lab‘s quality standards.

The system reliably detects cosmetic defects absolutely dependably. It screens the surface for irregularities, and

characterizes and evaluates them with the help of artificial intelligence. Any common defects are detected. The smart

system learns and understands what kind of defect(s), in which combination, in what intensity and in which zones is

deemed acceptable. Ultimately it mimics individual decision making patterns to reflect a lab‘s unique quality standard.

In addition, CSI-P Modulo ONE measures the power across the full-map including spherical and cylindrical power,

axes, and prism in transmission with high resolution. The data is analyzed and an error map is calculated and

displayed. The result is automated assessment of all quality defining information.

www.schneider-om.com

dulo

RZ_AZ_CSI-p_modulo_ONE_MAFO_Inside_05-2025_184,355x172,862_4c_engl.indd 2 27.05.2025 14:21:30

MAFO 4-25 39


MARKET SURVEYS

Automation & Robotics

www.ar.be

Automated cosmetic inspection

Cosme on ProMapper

Cosme on NeoMapper

Application

Small labs (less than 100 l/ shift) x /

Medium sized labs (100 - 3,000 l/shift) x x

Mass production labs (more than 3,000 l/shift) x x

Lens diameter mm

(minimum and maximum ∅)

44 to 80 44 to 82

Measurement range (dpt.) -12 to + 10 -12 to + 10

Maximum lens thickness mm 18 18

All organic materials (1.5, 1.6, 1.67 1.74,

polycarbonate, trivex)

x

x

Mineral / /

Semi-finished lenses / /

Surfaced lenses x x

Coated lenses x x

Multifocal lenses coming soon coming soon

Tinted up to […] % (percentage requested) 80 80

Polarized x x

Technical data

Productivity (lenses / hour) [MR8, 1.6, Ø 70,

sph. -3,0, cyl. 2.0, Add. 2.5, private label]

120 150

Weight (kg / lbs) 65 kg 240 kg

Dimensions (w x d x h) / [ m / inches]

(machine without conveyor)

0.73 x 0.52 x 0.78 m 1.08 x 0.62 x 1.77 m

Process

Features

Cleaning process (antistatic, air, etc.) / /

All kinds of defects detectable (material

defects, surface defects, coating defects

x

x

and removavle particle detection)

Cosmetic inspection in transmission or

reflection (trans/refl)

transmission

transmission

Power mapping x x

Thickness measurement x x

Diameter measurement x x

Shape measurement x x

Auto calibration x x

Automatic loading/unloading / x

Lab dependent or independent quality

standards (dep/ind)

dep

dep

Multiple inspection zones configurable x x

Multiple levels via size, location, numbers

(Brand - PL - WL ….) configurable

x

x

Self learning AI (learns without human guidance) / /

Supervised AI (trained on a labeled data set) x* x*

Input and output in standard format, say VCA x x

Statistical overview/reports only to hosts

(LMS) also in stand-alone mode

x

x

Further information

Legend: Yes = x, No = /, Optional = o

40

*hybrid AI

Customization of the decision rules within 2

weeks. Clear and accessible results visualization

*hybrid AI

Easy & rapid configuration, smooth integration

into production process on existing conveyor

MAFO 4-25


MARKET SURVEYS

Mirapro

Buhler Leybold Optics

www.mirapro.co.jp/hawkaeye/en/

www.buhlergroup.com/global/en/industries/leyboldoptics.html

OptoTech

www.optotech.net/en/product/detail/vista~op27606

HAWKAEYE LX70000

VISTA

x

x

x

x

50 to 80 40 to 90 mm

-10 to + 6 -10 to +10

20 20

x

x

/ x

x

x

x

x

x

x

x

x

/ 85-90

/ /

up to 240 lenses / hour

up to 300 lenses/h

2100 kg / 4630 lbs 600 kg / 1322 lbs

3.7 x 1.3 x 1.8 m

146 x 52 x 73 inches

1.34 x 1.8 x 2.2 m

52.8 x 70.9 x 86.6 inches with handling

antistatic, air

x

antistatic, air

x

both

transmission

/ /

/ /

o /

o /

not needed /

o

x

both

x

x

x

x

x

/ o

x

o

x

x

x

x

Constant evolving cosmetic inspection adapting to each customer's quality

needs through AI learning

MAFO 4-25 41


MARKET SURVEYS

Schneider

www.schneider-om.com

Automated cosmetic inspection

CSI-P Modulo ONE

CSI Modulo ONE

Application

Small labs (less than 100 l/ shift) x x

Medium sized labs (100 - 3,000 l/shift) x x

Mass production labs (more than 3,000 l/shift) x x

Lens diameter mm

(minimum and maximum ∅)

40 to 85 40 to 85

Measurement range (dpt.) -14 to 11 -14 to 11

Maximum lens thickness mm 45 45

All organic materials (1.5, 1.6, 1.67 1.74,

polycarbonate, trivex)

x

x

Mineral x x

Semi-finished lenses x x

Surfaced lenses x x

Coated lenses x x

Multifocal lenses x x

Tinted up to […] % (percentage requested) 90 90

Polarized x x

Technical data

Productivity (lenses / hour) [MR8, 1.6, Ø 70,

sph. -3,0, cyl. 2.0, Add. 2.5, private label]

200 up to 300

Weight (kg / lbs) 420 kg 420 kg

Dimensions (w x d x h) / [ m / inches]

(machine without conveyor)

1.7 x 1.23 x 1.8 m

67 x 49 x 71 inches

1.7 x 1.23 x 1.8 m

67 x 49 x 71 inches

Process

Features

Cleaning process (antistatic, air, etc.) air air

All kinds of defects detectable (material

defects, surface defects, coating defects

x

x

and removavle particle detection)

Cosmetic inspection in transmission or

reflection (trans/refl)

transmission

transmission

Power mapping x /

Thickness measurement x (optical) /

Diameter measurement / /

Shape measurement / /

Auto calibration x x

Automatic loading/unloading x (gripper) x (gripper)

Lab dependent or independent quality

standards (dep/ind)

both

both

Multiple inspection zones configurable x x

Multiple levels via size, location, numbers

(Brand - PL - WL ….) configurable

x

x

Self learning AI (learns without human guidance) / /

Supervised AI (trained on labeled data set) x* x*

Input and output in standard format, say VCA x x

Statistical overview/reports only to hosts

(LMS) also in stand-alone mode

x

x

Further information

*Supervised AI will be trained and evaluated by internal AI and lens quality experts

Legend: Yes = x, No = /, Optional = o

42

MAFO 4-25


SPECIAL

Automated

Cosmetic Inspection

For decades, cosmetic inspection was carried out exclusively by humans. But this has

recently changed. Several machine suppliers now offer inspection machines for the

automated cosmetic inspection in optical labs. But what are the differences and advantages

of the various products?

Find it out in MAFO's brand-new market survey automated cosmetic inspection that

compares the latest products on the market. All query points are answered by the

manufacturers themselves.

Special

COSME

A U T O M A T E D C O S M E T I C I N S P E C T I O N

W i t h A & R , i t ’ s n o t a n e w m a c h i n e ,

i t ’ s a n e w s t a n d a r d .

L a b s q u a l i t y s t a n d a r d

C o n f i g u r a b l e d e c i s i o n r u l e s

MAFO 4-25 43


Suppliers

Guide

Surfacing

Filtration systems

Engraving / printing

Tinting

Hard coating

Cleaning

AR Coating

Edging

Inspection

Consumables

Diamond tools

Software

Designs

Automation & Robotics

Bühler

Coburn Technologies

Comes

Fil-Tech

Filtertech

FISA

Horizons Optical

IOT

K&Y

Kan-Pacific

Lensware

Nidek

Optimal Technologies

OptoTech

Satisloh

Schneider

SCL

Teco

Ultra Optics

44

MAFO 4-25


Suppliers Guide

AUTOMATION & ROBOTICS

www.ar.be

TOTAL LENS INSPECTION

DIGITAL INKING

STATISTICAL PROCESS CONTROL (SPC)

SERVICES & AUTOMATED SOLUTIONS

salesmarketing@ar.be

Tel. 315-682-8815

info@filtertech.com

Machines for your coating excellence

Reliable. Efficient. Flexible.

Bühler Alzenau GmbH

Business Area Leybold Optics

Siemensstrasse 88, D-63755 Alzenau

T +49(0)6023 500-0

leyboldoptics@buhlergroup.com

www.buhlergroup.com

Process

Water Treatment

Ultrasounds

Robot

Industry 4.0

HMI Controller

Plugins

CONTACT US NOW

www.fisa.com

Optics@fisa.com

Optical solutions tailored to you,

from lens design

to your retail experience.

Focus on you

!AZ.indd 13

Your lens innovation

and technology partner.

Cleaning & Hard Coating

IOT empowers Automatic optical Machines businesses

with cutting-edge technologies and

innovative See more solutions to design and

produce information advanced ophthalmic lenses.

scan QR code

info@kanpacific.com

www.kanpacific.com

QUALITY & SAVINGS

FROM STOCK

• Sensor Heads and Feedthroughs

• INFICON Deposition Monitors and Controllers

• Quality Crystals ®

• Vacuum Pump Fluids

• Vacuum Measurement Gauges

• Electron Beam Gun Parts

• Ion Source Parts

!AZ.indd 14

www.filtech.com

617-227-1133 • 800-743-1743

paula@filtech.com

Cleaning & Hard Coating

Automatic Machines

See more

information

09.05.25

scan 11:47

QR code

info@kanpacific.com

www.kanpacific.com

MAFO 4-25 45


Suppliers Guide

YOUR ULTRA PRECISION

Diamond Tools Manufacturer

kydiamond.ca

sales@ kydiamond.ca

> Excellent service and

quick turnaround

> Compliant with

any generator

OPTICAL MANUFACTURING SOLUTIONS

Satisloh AG

Neuhofstrasse 12

CH - 6340 Baar / Switzerland

Phone: +41 (0) 41766 16 16

Email: info@satisloh.com

satisloh.com

The Lab Management System Company

LensWare International GmbH

Robert-Bosch-Str. 32

63225 Langen - Germany

Phone : +49 6103 / 372 87 87

Email : info@lensware.de

Web : www.lensware.de

SCHNEIDER GmbH & Co. KG

Biegenstrasse 8–12 · 35112 Fronhausen · Germany

Phone: +49 (64 26) 96 96-0 · Fax: +49 (64 26) 96 96-100

www.schneider-om.com · info@schneider-om.com

HARD COAT LEADER

HARD COATING CLEANING TINTING PERIPHERALS CONSUMABLES EXPERTISE

271 rue Laszlo Biro

ArchParc

FR-74160 Archamps

scl-intl.com

+33 (0) 450 820 720

office1@scl-intl.com

Hard coating ad:

World leaders in Lens Hard Coating

Machines and process solutions

X-Cube

Lens Digital Printer

Enjoy:

• unlimited designs

• digi-speed process

Full range available for any production

volume

Choose your frame colour

!AZ.indd Expert advice 9 on your application

23.01.18 11:27

contact us: (+44) 1462 49 16 16

sales@optimal-technologies.com optimal-technologies.com

www.tecofrance.com

info@tecofrance.com

White

Yellow

Blue

Red

Cyan

Purple

Cleaning ad:

Optical Machinery. Processing Technology.

!AZ.indd 2

OptoTech Optikmaschinen GmbH

Sandusweg 2-4 • 35435 Wettenberg/Germany

Tel.: + 49 641 49939-0

World leaders in Ultrasonic Cleaning

eMail: info.de@optotech.net

Machines prior to lens coating

Web: www.optotech.net

Full range available for any lens volume

03.06.14 12:02

Expert advice on your application

46

Contact us for our full range: +44 (0) 1462 491 616

sales@optimal-technologies.com www.optimal-technologies.com

MAFO 4-25


HISTORY

António Plácido da Costa

From weaver's son to academic pioneer

Every optician knows them, many use them every day, and most probably had the snake Kaa from The

Jungle Book in mind when they sat down in front of one for the first time: a keratograph with the typical

Plácido rings. This arrangement of concentric rings alternating in black and white was developed by the

scientist and physician António Plácido da Costa. Here we present his groundbreaking invention, which is

used in state-of-the-art keratographs today. By Silke Sage

In 1874, he enrolled at the Medical and Surgical School of

Porto, where he was a student of Ricardo Jorge, with whom he

collaborated years later in research on bubonic plague. During

his studies, he developed a particular interest in ophthalmology

and specialized in this field. He completed his medical studies

in 1879 with the presentation of his dissertation “Apontamentos

de micrologia médica” (Notes on Medical Micrology) and

graduated with distinction.

Fig. 1: António Plácido da Costa (1848-1916)

António Plácido da Costa was born on September 1,

1848, in Covilhã, Portugal, as the son of weaver

Rafael da Costa. From an early age he showed a

strong interest in science and medicine. In 1863,

at the age of 15, he moved with his father to Porto, where his

father had been hired by the Lordelo do Ouro wool factory.

There, the young man continued his schooling at Colégio do

Padre Six. Originally, he was supposed to be prepared for a

career in the church.

Academic career

After transferring to the National Lyceum, he completed his

exams and entered the Polytechnic Academy of Porto, where

he remained until July 1868. At this academy, he passed exams

in physics, chemistry, zoology, and botany, and in 1867 he

received a prize in botany for the presentation of a paper on

plant histology.

Inventions in ophthalmology

Between 1879 and 1891, he worked as an ophthalmologist in

Dr. Van der Laan's practice in Lisbon, during which time he

wrote ten articles for the “Periódico de Oftalmologia Prática.”

In seven of these studies, he presented four of his inventions:

the “examination astigmatoscope,” probably the most famous of

all, known today as Plácido's keratoscope; the orthopedic binoscope,

an instrument to assist in the subjective correction of

strabismus; the hygrothermal capsule for the application of moist

heat in eye diseases; and the “galvanotherapeutic battery.”

Back in Porto, he exhibited his inventions in a room at the

medical-surgical school and submitted his last published work,

entitled “Fisiologia do punctum caecum da retina humana”

(editors note: Physiology of the Punctum Caecum of the Human

Retina) as his thesis for the position of substitute lecturer in

the medical department of this school.

During his teaching and research activities, he taught histology

and physiology (first as a private lecturer, then as a full lecturer

from 1911). He headed the physiology laboratory (1884-1906)

and, among many other instruments, built the first telescope

designed and manufactured in Portugal (1883-1885) and the

“eye electromagnet” (1884) for removing foreign bodies made

of ferromagnetic metal from the eye.

One of his most important inventions was the keratoscope

mentioned above, a device for examining the cornea of the eye.

He developed this instrument, also known as the Plácido disc,

in Porto around 1880. This hand-held device consisted of a 23

cm disc with concentric black and white rings and a central

viewing hole.

MAFO 4-25 47


HISTORY

Later, optical and geometric principles were used to derive the

exact geometry of the cornea from the distortions of the rings.

This later led to the development of keratometers and modern

corneal topographers, which today perform precise measurements

based on Plácido's principle.

Fig.2: Invented in 1880: This device, pictured here from the

1920s, was used to determine the radius of curvature of the corneal

surface and diagnose irregular astigmatism.

António Plácido da Costa developed his keratoscope at a time

when it was very difficult to accurately analyze the cornea, its

condition, and its geometry. His method of examining the

cornea was therefore largely based on visual observation.

Plácido himself could tell with the naked eye whether the reflection

was regular or distorted. Strongly elliptical or unevenly

spaced rings indicated an irregular corneal surface. Areas with

varying distances between the rings suggested local changes

in curvature. And by comparison with known cases, he was

able to draw conclusions about specific clinical pictures.

Empirical assessment

Since this was long before the advent of digital image processing,

his method was purely visual and empirical. Ophthalmologists

had to learn from experience how different deformations of

the rings were related to specific corneal curvatures.

Although Plácido himself did not perform any precise

mathematical calculations, his observation skills were revolutionary.

His method was simple but effective – and over the

decades it has developed into a highly precise medical technique.

With his method, he laid the foundation for later mathematical

models for analyzing corneal curvature.

Further development of his method

The introduction of the keratoscope was initially met with

reluctance, as ophthalmology was still in its infancy in terms

of instrumental diagnostics at the time and new methods were

often viewed with skepticism. Nevertheless, Plácido's invention

gradually gained acceptance due to its effectiveness and became

established in clinical practice. While Plácido's approach was

still purely qualitative, later mathematical and computerassisted

methods enabled quantitative analysis.

Today, digital corneal topographers automatically analyze

the reflection patterns and create color-coded maps of the

corneal geometry. This technique is essential for the precise

fitting of contact lenses, the diagnosis of corneal diseases,

and the planning of eye surgeries such as LASIK. 3

Numerous companies have developed devices based on the

principle of the Plácido disc. These devices are used

worldwide in opticians' shops, ophthalmologists' practices,

and clinics and are an integral part of modern optometry

and ophthalmology.

António Plácido da Costa died in Porto in 1916 at the age of

68. He was married and had children. His work laid the

foundation for numerous advances in the diagnosis and

treatment of corneal diseases and continues to be used

worldwide more than a century after its invention. 1,2 ◆

The basic principle of the Plácido disc is simple

but effective: the concentric black and white rings

are projected onto the cornea. The cornea acts

like a mirror and reflects the pattern of the rings.

This reflection can now be interpreted through the

central hole of the disc with a converging lens. 3 In

a healthy, regularly curved cornea, the reflected

rings appear uniform and circular. However, if there

are irregularities in the curvature of the cornea

(e.g., in astigmatism or keratoconus), the rings are

distorted or asymmetrical.

References: 1. U.Porto - University of Porto Famous Alumni: António Plácido

da Costa, 2. Wikipedia – The Free Encyclopedia, 3. Optical methods for

measuring corneal topography: A review DOI:10.7149 OPA.52.2.51016

48

MAFO 4-25


OUTLOOK

Closing with good news!

Early detection of glaucoma during sleep

Researchers at the University of Electronic Science and Technology

of China recently published a study on a soft, stretchable bimodal

contact lens (BCL). This smart lens is capable of simultaneously

monitoring intraocular pressure and eye movement even when the

eyelids are closed. This is particularly exciting because other contact

lenses that perform similar measurements only work when the eyes

are open or do not perform both measurements simultaneously.

Increased intraocular pressure (IOP) and irregular eye movements (EM)

are important biomarkers for glaucoma, but these indicators often go

unnoticed during sleep. However, nocturnal IOP spikes and EM events

associated with the REM phase are particularly important for the diagnosis

and prevention of damage. By integrating capacitive and magnetic sensors

into a single, wirelessly connected platform, the device enables round-theclock

monitoring of eye health, according to the researchers, and could

thus offer a new path to personalized, proactive care.

MAFO 01 MAFO 03

MAFO 05

Special

topics in

MAFO 2025

Lab

Management

Smart

Processes

Sustainable

Environments

Connected

Products

Go Green!

Markets

Worldwide

MAFO 02

MAFO 04

MAFO 06

Preview

MAFO 05/2025

The upcoming MAFO issue for September and October sets the stage for the

important trade fairs Vision Expo West and Silmo Paris. Readers will find a

preview of the most important trade fair highlights, as well as a special focus on

“Go Green!”. This section will cover topics like the paperless lab, a look behind

the scenes of the spin coating process, and smart strategies for reducing energy

consumption and the use of chemicals in optical labs. And finally, readers

should not forget to check out the market overview on hard coating machines.

www.mafo-optics.com/mafo-subscription

MAFO 4-25 49


Eyepress Fachmedien GmbH

Saarner Str. 151

45479 Mülheim a. d. Ruhr

66527

Germany

POWER MEASURED

FULL-MAP

POWER

MEASUREMENT

No Go

Go

DETECTED

Haze

DETECTED

Scratch

DETECTED

Center

Dot

FULLY -AUTOMATED

COSMETIC

INSPECTION

RZ_AZ_CSI-p_modulo_ONE_MAFO_05-2025_160x225_4c_engl.indd 1 05.06.2025 15:53:16

01_Titel.indd 1 16.06.25 12:56

3/2025

Eyepress Fachmedien GmbH

Saarner Str. 151

45479 Mülheim a. d. Ruhr

66527

Germany

Highly

versatile

Environmentally

friendly

Highest

throughput

01_Titel.indd 1 12.05.25 11:43

Eyepress Fachmedien GmbH

Saarner Str. 151

45479 Mülheim a. d. Ruhr

66527

Germany

Real-time data

collection, to improve

your lab performance

Detect & correct issues

before they leave your

production site

Get the right machine

and process reports that

impact your OEE

Analyze production data &

identify areas to reduce your

environmental footprint

01_Titel.indd 1 13.03.25 17:24

Eyepress Fachmedien GmbH

Saarner Str. 151

45479 Mülheim a. d. Ruhr

66527

Germany

processes

lenses

hour

L_AZ_Modulo_Center_ONE_MAFO_12-2024_160x225_4c_engl_D.indd 1 02.12.2024 11:52:33

sq.ft.

Missed an issue?

No problem, view the latest issues online:

app.mafo-optics.com

ISSN 1614-1598 66527

Volume 21

ISSN 1614-1598 66527

Volume 21

ISSN 1614-1598 66527

Volume 21

ISSN 1614-1598 66527

Volume 21

OPHTHALMIC LABS & INDUSTRY

OPHTHALMIC LABS & INDUSTRY

OPHTHALMIC LABS & INDUSTRY

OPHTHALMIC LABS & INDUSTRY

Connect, discover,

stay up-to-date

4/2025

▶ Special: Connected

products

Autofocus glasses

– a concept for

the future?

Basic knowledge of

artificial intelligence

Everything connected

▶ Technology

Black magic or

precision?

w

50 years of

developments

in ophthalmic

lenses | Part 3

▶ Interview

How tariffs affect the

eyeglass industry

Good forecasts

despite partly poor

consumer climate

▶ Business

Polite or cowardly?

NEW

CSIp m

FULLY-AUTOMATED

COSMETIC INSPECTION

AND FULL-MAP

POWER MEASUREMENT

dulo

Rework

The AI-powered system is a real game changer, combining fully-automated cosmetic

inspection with full-map power measurement in one machine. CSI-P Modulo ONE assesses

all quality defining aspects in a fast process and assures consistent compliance with all

of a lab‘s quality standards.

The system reliably detects cosmetic defects absolutely dependably. It screens the surface for

irregularities, and characterizes and evaluates them with the help of artificial intelligence. Any

common defects are detected. The smart system learns and understands what kind of defect(s),

in which combination, in what intensity and in which zones is deemed acceptable. Ultimately it

mimics individual decision making patterns to reflect a lab‘s unique quality standard.

In addition, CSI-P Modulo ONE measures the power across the full-map including

spherical and cylindrical power, axes, and prism in transmission with high resolution.

The data is analyzed and an error map is calculated and displayed.

The result is automated assessment of all quality defining information.

www.schneider-om.com

Connect, discover,

stay up-to-date

ECO-FRIENDLY DEBOXING AT

UNMATCHED SPEED

DBX m

With DBX Modulo ONE, SCHNEIDER debuts a powerful and fully automated lens

deboxer for high throughput, 24/7. The innovative technology unpacks not just

one kind but a wide range of boxes – perforated or not, with or without blisters –

with a clean process. Designed for high efficiency and throughput, it deboxes

two lenses at a time.

In line with today‘s market trends, it has been specifically optimized for more

eco-friendly cardboard solutions and supports this new standard. It requires a

minimum of energy to open the boxes, making it a highly sustainable deboxer.

All waste material is separated and collected individually to simplify recycling.

DBX Modulo ONE follows SCHNEIDER‘s vision to provide the full solution for

ophthalmic labs, from warehousing all the way to inline coating and beyond.

www.schneider-om.com

dulo

Connect, discover,

stay up-to-date

2/2025

▶ Special:

Smart Processes

The evolution of

cosmetic inspection

Next generation

centering devices

▶ Live on Site

Experiencing

the future of

manufacturing in Milan

Between intelligent

production in the

lab and eyeglass

lens science fiction

▶ Spotlight

A strong future

in Orlando?

50 years of

developments in

ophthalmic lenses

A strong IT foundation

is not just a necessity

– it is a game-changer

▶ Market Survey

Industrial edging

MES-360

OPTIMIZE YOUR LAB’S DAILY PROCESSES, LEVEL UP YOUR

PRODUCTIVITY, MONITOR & CONTROL YOUR PRODUCTION

MES-360 Manufacturing Execution Software is specifically developed for the optical industry to optimize

lab productivity. The latest version delivers improved dashboard components incl. KPIs in real time, e.g.

number of jobs per shift & machine status overview. It provides reports on lab productivity & machine

energy consumption. Another feature provided is access to machine manuals.

PRODUCTION

QUALITY

MACHINE

WASTE

EFFICIENCY

CONTROL

PERFORMANCE

REDUCTION

Request a demo & learn how MES-360 can level up your lab’s productivity!

satisloh.com

Connect, discover,

stay up-to-date

1/2025

▶ Special:

Lab Management

Blockless lens

surfacing technologies

A radically new way of

subjective refraction

Additive manufactured

coatings

▶ Spotlight

MAFO – The

Conference timetable

and more

▶ Live on Site

Visit at Morrow:

Addition at the

touch of a button

▶ Market Survey

Cleaning machinery

4

M

▶ Special:

Sustainable

Environments

“Supporting talent –

regardless of if they

are men or women“

First German-

Chinese school

for optometrists in

China established

▶ Technology

Dry tinting technology

w

▶ Live on Site

A visit at the

EssilorLuxottica lens

production facility

▶ History

50 years of

developments

in ophthalmic

lenses | part 2

▶ Business

How fear prevents

confidence and

success

ALL-IN-

80

dulo Center

in 1

72

Imagine one single machine featuring all the technology to surface 80 lenses/hour,

in just 72 sq.ft. This is the new Modulo Center ONE. The all-in-one surfacing center is a

full-fledged production line without limitations: a milling station // a lathe turning

station // one or two 4-spindle polishing units // a CO2 or excimer laser

Modulo Center ONE features highly advanced Modulo ONE process technology as well as

robust and reliable components proven in hundreds of installations across the globe.

An inner ring forms the basis for the smart and swift automation featuring multiple

handling systems. Substantial time savings are won through the machine’s tight integration

and by running all processes simultaneously – even milling and lathe turning.

The result: There is no faster way to surface a lens.

Its’ dedicated Control Center (MES) informs at a glance about the current status of the

machine, production parameters, and efficiency.

With Modulo Center ONE the jobs are processed in a fully automated environment

without any need for operator intervention. Simply put: Blank in, surfaced lens out.

SEE IT LIVE AT MIDO // 08. – 12. February 2025 // Hall 6 // Booth K15 K21 N16 N22

www.schneider-om.com

MASTHEAD

PUBLISHERS ADDRESS

Eyepress Fachmedien GmbH

Saarner Str. 151, D-45479 Mülheim a. d. Ruhr

Tel.: +49-208-306683-00

Fax: +49-208-306683-99

Website: www.mafo-optics.com

E-mail: info@mafo-optics.com

CEO

Petros Sioutis

E-mail: p.sioutis@eyepress.de

PUBLISHER

Silke Sage, Petros Sioutis, Efstathios Efthimiadis

FOUNDED 2003 by Jörg Spangemacher

BANK DETAILS

Bank account: Sparkasse Aachen

Bank No.: 390 500 00, Acc. No.: 1073 3925 06

IBAN: DE21 3905 0000 1073 3925 06

SWIFT: AACSDE33XXX

CHIEF-EDITOR

Hanna Diewald

E-mail: hanna.diewald@mafo-optics.com

EDITORS

Rebekka Nurkanovic

E-mail: rebekka.nurkanovic@mafo-optics.com

Britta Laupichler

E-mail: britta@mafo-optics.com

EDITORIAL BOARD

Jörg Spangemacher, Peter Baumbach, Mo Jalie

PRODUCTION & LAYOUT

Efstathios Efthimiadis, Pascal Bruns

E-mail: produktion@eyepress.de

DISTRIBUTION

PressUp GmbH, Postbox 70 13 11, D-22013 Hamburg

Tel.: +49-40-386666-308, Fax: +49-40-386666-299

MEDIA CONSULTANT

Pauline Möller

Tel.: +49-208-306683-24

E-mail: pauline.moeller@mafo-optics.com

ADVERTISING AGENT GREAT CHINA

Beijing FOCUS Optics Culture Communication Co. Ltd.

Room 319, Building 2, Nr. 1, Northbank 1292, Nr. 15

Jianguo Eastroad,

Beijing 100024 (Chaoyang), P.R. China

Mrs. Jian Wang

Tel.: +86-10-8537-6529

Email: jennywang_focus@126.com

Skype: jennywang611

焦 点 视 光 ( 北 京 ) 文 化 传 播 有 限 公 司

北 京 市 朝 阳 区 建 国 东 路 15 号 院 甲 一 号 北 岸 1292

二 号 楼 319 室 邮 编 :100024

电 话 :+86-10-8537-6529

电 邮 :jennywang_focus@126.com

ADVERTISEMENT RATES

Price list no. 21, valid from January 01, 2025

Publication schedule

6 issues 2025: January, March, May,

July, September, November

SUBSCRIPTION COSTS PER YEAR

European Union € 140,00

(plus VAT for German companies)

Overseas Seamail € 160,00

Overseas Airmail € 195,00

United States Seamail € 170,00

United States Airmail € 225,00

Single issue € 20,00

(plus mailing costs)

The Publisher requires three months written notice on

cancellation. Subscribers please note that proof of

notice may be required.

PHOTO CREDITS

P.12: Google Deepmind, P.18: Alona Savchuk, P.24: wei,

P.26: Good Days Digital, P.32: komthong wongsangiam,

P.34: Getty Images, P.36: DesignSells, P.49: Getty Images

/stock.adobe.com /unsplash.com /envato.com

/istock .com /pixabay.com

PRODUCTION & PRINT

Kollin Medien GmbH, Neudrossenfeld, Germany

The publisher takes no responsibility for unsolicited

manuscripts. Please note also that photographs submitted

for use in MAFO cannot be returned. The publisher’s

written permission is required for any reproduction,

translation or recording of material published in MAFO,

including extracts of such material. Permission will

normally be given, subject to the usual acknowledgement.

Copies made of published items must be limited

in number and for personal use only.

50

MAFO 4-25


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