Expand Magazine

Chris Ferry

Enhancing the lives of

those around her.

pg. 18-21

Do You

Really Know

Downtown

Partners?

Businesses

Residents

Events

pg. 29

Stay Informed

Tools the City Uses

& You Can Too.

Check Them Out.

pg. 31

Four Seasons Health Club

Your Health; Our Priority

Akash

Feeling stuck, stressed, or

experiencing triggers or traumas?

At Akash, we use Ancient Modalities

to target your nervous system, physical body,

and emotional body. Our goal is to bring clarity,

profound healing, relaxation, and self-empowerment.

Experience more happiness, peace, joy, and love in

your life. Love & Light. Always, Rita

One combat Academy

To inspire people to live their

best life through engagement in

mixed martial arts.

Siouxland Acceleration

The Acceleration Program

improves athletic performance

by tailoring the programs to

meet the needs of the individual athlete and their

preferred sport. It combines strength training, the

super treadmill and plyometric exercises to give

athletes a competitive advantage.

The program provides results:

• Sport-specific speed, agility, quickness,

and power

• A decrease in 20 & 40 yard dash times by

2 to 4 tenths of a second

• An increase in vertical jumps by up to

4 inches Improved confidence and self-esteem

OvercOme. B Different.

DAre 2B GreAt. 2B imPeriUm

2B Imperium brings differentiated

training methods 2 give its clients

a real and overall life changing

experience. We aim for constant mental,

emotional and physical self-improvement.

fit Bliss

Fuel your body with the goodness

it deserves! Enjoy Healthy Shakes

& Smoothies, Mega Teas 0g Sugar,

Coffees, Smoothie Bowls & Waffles

w/24g Protein.

rKSolid

Start Changing Your Life Today!

We can help you lose the weight

and keep it off!

TWo Locations

central - 1600 7th St. | (712) 255-7659

n. Sioux city - 610 freedom Dr | (605) 232-6906

Expand /4

We are here to live a BIG life. To explore our inner

and outer world, moving us towards the leading edge

to discover what we are capable of that can be of

contribution. To create a life designed with intention and

executed with passion.

This publication aspires to be a source of inspiration. We

are committed to connecting you with community experts

and information to help you live your best life. It is our

intention to encourage balance in your life, reminding

you to prioritize your health and wellness while pursuing

your dreams. We wish for you to be healthy, strong and

radiant. We wish for you to find meaning in your work

and be of service to those around you.

In these pages, you’ll find advice and resources, but you

will also find community and love. It is our desire to be

by your side on your journey, providing articles, video

content, podcasts, trainings, and live events. We are here

for your expansion.

This is your life.

For those who want more…

To be more, do more and give more.

Expand / 5

Editors

NOte

Summer in Siouxland, from the highly anticipated

Saturday in the Park outdoor music festival to the

Art Center’s ArtSplash festival showcasing local

and regional artists, is the perfect time to get

outdoors, enjoy the expressive backdrop of our

community, and create memories with friends and

family.

There is nothing better than feeling the freedom

of the season, getting outside, and soaking up

every drop of these longer days. Have you felt the

energy on the Sioux City Public Museum’s lawn

during a Downtown Live event? Maybe gone for

a bike ride along the riverfront? Or participated

in a sound bath or yoga class with the vast sky

above you and the breeze on your skin?

I’d encourage you to explore what’s right in your

backyard. There is so much beauty all around us.

It’s in our name – Iowa – meaning “beautiful land”

derived from the Native American Dakota Sioux

word ayúxba. Hiking through Stone State Park,

bird-watching at Dorothy Pecaut, or exploring

the Loess Hills - there is no denying that we are

surrounded by beauty. Make this the summer that

you take it all in.

Enjoy and keep expanding!

Photo Credit Stephanie Vaul.

Stacie Anderson

Owner of Empowering Conversations LLC & Expand

Certified John Maxwell Speaker, Trainer & Coach

Passionate about Leadership & Communication

Expand is owned and published by Empowering Conversations, LLC. All materials contained in this magazine (including text, content, and photographs)

are protected by United States copyright law and may not be reproduced, distributed, transmitted, displayed, published, broadcast or modified in any

way without the prior written consent of Empowering Conversations, LLC or in the case of third party materials, the owner of that content. You may not

alter or remove any trademark, copyright or other notice from copies of this content.

be more

8-9

10-11

12-13

14-15

18-21

do more

22-23

24-25

27

29

31

Table of Contents

Health is a Journey – The Invisible Healers

Expand Yoga – Invest, Transform & Expand

Dare 2B Great – PER•CEP•TION

Living Lumin – Celebrating Life: A Eulogy

Cover Story – Chris Ferry

Small Business Spotlight – A La Mode

Finance 101 – What’s Your Breakeven Number?

Experience Downtown – Downtown Starts Here

Council Connection – Stay Engaged and Informed

Leadership Siouxland – Announcing The 2024-2025 Program Graduates

give more

33

34-35

36-37

38

Inclusive Peek – Daniel Nguyen

Nonprofit Spotlight – Crittenton Center

Siouxland United FC: The Rise Of The Outlaws In The Heartland

Hot Air – Coffee Shop Contemplation

ON THE COVER: Chris Ferry was photographed inside the Sioux City Art Center — Photo Credit Stephanie Vaul.

Align Your Business with Expand Magazine

Advertise with us!

Advertise your business in

a publication committed to

improving our community.

Visit expand2more.com

E xpansionC

The

enter

Events

Retreats

Sound Baths

Small Business Pop-up Shops

a n e x p e r i e n t i a l l e a r n i n g c e n t e r

EXPAND | BE MORE / 7

Services

Business Coaching

Life Coaching

Spiritual Coaching

Reiki

Private Yoga & Breathwork

Chakra Balancing

Sound Healing

Workshops

Health & Wellness

Movement & Breathwork

Meditation

Mindset & Leadership

Creativity & Expression

Chakras & Energy Work

Retail

Books & Journals

Tea & Local Honey

Essential Oils

Bath Teas & Salts

Crystals & Jewelry

Lotions & More

Memberships

Curated Gift

3 Workshops

Additional discounts!

$48/month

*over a $80 value

1119 Historic 4th Street, Suite 102 | www.expansion-center.net | @TheExpansionCenterSiouxland

EXPAND | BE MORE /8

Health

is a Journey

By Megan Fuhrman-Wheeler

The Invisible Healers

A

s an herbalist, I encounter many

conditions, symptoms, and experiences

when customers visit our apothecary.

Customers often describe physical, tangible

issues such as a common cold, joint pain,

or digestive upset. However, what happens when

someone is experiencing something that cannot be

touched, visualized, or described with words? What

if the issue pertains to emotional health rather than

physical health?

This is where flower essences come in. Flower

essences are a type of natural medicine. They are

diluted botanical preparations made by infusing

fresh blossoms in water, then preserving the

solution with alcohol. However, unlike herbal teas,

tinctures, or essential oils, flower essences contain

no measurable phytochemicals; these are physical

compounds in the plant, such as vitamins and

minerals. Instead, they work on different levels,

addressing both energetic and emotional aspects of

well-being.

Emotional states significantly influence how we

perceive and engage with the world. Long-term or

chronic emotional dis-regulation can affect your

physical health, relationships, overall well-being, and

how you present yourself. Unresolved psychological

issues can have measurable, long-term effects on

the immune, endocrine, and neurological systems.

Flower essences serve as a tool to restore balance to

dysregulated emotions and energetics by supporting

emotional clarity and self-regulation. (1)

These natural remedies are some of the most subtle

yet powerful medicines available in the apothecary.

Because flower essences contain no physical properties,

only energetic ones, they are gentle and non-toxic,

making them safe for children, the elderly, pets, plants,

and those experiencing serious health crises.

“ ”

Not everything that counts can be counted, and not everything that can be counted counts.

– Albert Einstein

These are some of the flower essences we use daily in the apothecary. (2)

Star of Bethlehem: For shock or trauma (either past

or present), there is a need for healing from the spiritual

world. It helps to provide unity with the deepest part of

Self; which is a sense of wholeness.

Rock Rose: For emergencies, terror or panic, lack

of sense of self, and dissociation. It helps to provide

courage when facing adversity, the ability to assume

control, and the ability to remain grounded and

present.

White Chestnut: For worry-bound repetitive

thoughts, chattering mind, restlessness, and insomnia.

It helps to provide a calm, tranquil disposition and a

spacious mental state.

Larch: For lack of confidence, expectations of failure,

self-censorship, and inability to speak one’s truth.

Helps to provide self-confidence, creative expression,

and the ability to take risks.

Pine: For self-criticism, guilt, or self-blame. It helps

to provide self-acceptance, self-forgiveness, and

freedom to move forward.

Aspen: For fear or anxiety that is vague and

unknown. It helps to provide trust and confidence to

face the unknown.

Aloe Vera: For ‘burn-out’ or workaholic syndrome.

It helps to provide vital life-energy, soul fire.

Walnut: For being overly influenced by social

expectations, values, or family. It helps to provide

freedom from limiting influences and inner strength

to make one’s destiny.

EXPAND | BE MORE /9

Why Consider Flower Essences?

• Safe for all ages, including children and animals.

• No known drug interactions or toxic effects.

• Support for emotional processing, grief, trauma,

and inner growth.

• Often used during life transitions.

How Are Flower Essences Made?

A classical preparation to make a flower essence

involves placing flowers in a bowl of spring water

and allowing sunlight to infuse for several hours. This

process is believed to transfer the plant’s energetic

pattern into the water. The resulting infusion is

preserved with brandy or another alcohol to create

a mother essence, which is then diluted further for

dosing.

If you are interested in making your own flower essence,

that is so exciting! Here is a step-by-step guide:

1. Ask the plant’s permission before collecting blooms,

and only cut what you need. Avoid wild harvesting in

areas where the plant is rare.

2. Cut the blossoms when they are most vibrant, using

the brightest flowers or those that have not yet reached

their full bloom.

3. Using only a clear glass bowl and spring water, fill your

glass bowl with the spring water, leaving room at the top

for the blossoms.

4. Use tweezers to transfer the blossoms into the bowl,

to avoid touching the petals and infusing them with your

energy.

5. Cover the entire water surface with your chosen flowers,

ensuring little to no water is visible.

6. For best results, create the infusion on a clear day when

the sun is at its highest, ideally between 11 AM and 2 PM.

7. Once the infusion is complete, the flowers will appear

drained of vitality, and the water may have bubbles and

seem more lively. Strain the infusion into your on-site

storage receptacle; this is the mother essence.

8. Add equal parts alcohol (brandy is typically used). This

now becomes the stock.

While flower essences do not fit neatly into conventional

medicine, they reflect a broader understanding of

healing — one that includes intention, perception, and the

connection between the mind, body, and spirit.

If you are interested in exploring flower essences, contact

your local flower essence practitioner, herbalist, or

practitioner for more information.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

It is Megan Fuhrman-Wheeler’s goal to spread herbal knowledge to

rural America in a safe, constructive, and accessible manner.

Owner, MEGAN & CO. Herbal Apothecary + Teahouse

www.meganandco.com

Trained at the Colorado School of Clinical Herbalism

Certified Clinical Herbalist

Certified Clinical Nutritionist

Certified Flower Essence Practitioner

Resources:

Ader, R., Felten, D. L., & Cohen, N. (1995). Psychoneuroimmunology: Interactions

between the nervous system and the immune system. The Lancet, 345(8942), 99-103.

• Flower Essence Services. fesflowers.com

• Bell, I. R., et al. (2004). Nonlinear dynamical systems, emergence, and homeopathy: A

model for the scientific understanding of homeopathic medicine. Journal of Alternative

and Complementary Medicine, 10(1), 123-132.

• AI using OpenAI’s DALL·E, April 17, 2025. Flower Essence Infusion

EXPAND | BE MORE /10



Per·cep·tion

A

t its core, a person’s perception refers to the process by

which we form impressions, make judgments, and come

to understand other people. Interesting—Judgments are a

fundamental aspect of social understanding, the apparent

foundation on which we build our understanding of this social

world, in my opinion.

Judgment and perception are two cognitive processes that play a

pivotal role in understanding the world around us. Cognitive

meaning relates to the process of acquiring knowledge

and understanding through thought, experience, and

senses. While judgment involves making evaluations

or forming opinions based on available information,

perception refers to the process of organizing

and interpreting sensory information to create

our understanding of the world. Judgment is

often influenced by personal beliefs, values,

and biases, whereas perception is more

focused on the immediate sensory input.

Both processes are essential for decisionmaking

and understanding, but they

operate differently and can sometimes

lead to different interpretations of the

situation.

Judgment: The Art of Assessment?

Judgment refers to the process of evaluating

and forming opinions or conclusions about

people, situations, or events. It involves the

application of reasoning, critical thinking,

and analysis to make informed decisions. Are

we always informed? Individuals seem to know

everything because they heard it from an excellent

source, right? No. Judgment is influenced by personal

values, beliefs, and past experiences, which can shape our

perceptions and biases.

I believe judgment is inherently subjective. Each person’s

judgment is influenced by their unique perspective, values,

and beliefs. This, in turn, is subjective and can lead to

individual differences in how people perceive the same

situation or person.

Judgment has played a crucial role in my decision-making

process. I have tattoos and long hair, which have either helped

or hurt me, all before I even had a conversation—helped me

for what reason? Hurt me, well, that is obvious. It has gone

as far as I don’t always smile in the gym, so I must always be

angry. I do apologize, I don’t always smile, and neither do

you. Sometimes, we do things like…I don’t know, think, or

have something on our minds?

Furthermore, judgment is not limited to evaluating others

or external situations; it also encompasses self-evaluation.

It also involves self-judgment, where individuals assess their

thoughts, behaviors, and abilities. Self-judgment can be

constructive and destructive, influencing our self-esteem,

self-confidence, and overall well-being.

Dare

2B Great

By Cody Rininger

2B Imperium training orbits around this destructive

behavior. We all see each other in our own way, which can

turn into a self-destructive pattern. I know all too well, as it

happens often, thus one of the many reasons I have been

assessed as I have… But the problem is that nobody knows

what you have gone through or what you are trying to

accomplish because they see what they want to perceive.

Perception: A Look at Reality or Appraisal?

On the other hand, perception refers to the cognitive

process of interpreting and making sense of information

received from the environment. It involves the brain’s

ability to organize and interpret incoming stimuli, to

create a meaningful understanding of the world. Or their

understanding of the world.

Perception operates at an unconscious level, allowing

us to quickly process and interpret sensory information

without conscious effort. A reaction. Red light. Green light.

Reaction.

What is reality? Reality and having a complete understanding

of a situation. When this article was written, I was working

on this and a fundraising campaign for a former student I

had worked with for ten years. At the same time, a client

called and told me they had dinner with friends who called

me arrogant and egotistical. She asked why they would

say that. “Well, he looks like that.” The reality is that I am

confident, as I turn all my clients into. The appraisal was

unfair and unjust, and perception turns into judgment.

Judgment and perception both play essential roles in

decision-making. Judgment helps us evaluate options,

weigh pros and cons, and make choices, but it is not

informed. Perception provides the initial interpretation

of sensory information that informs our decision-making

process. These are very similar. So, what is the role of bias

and stereotyping?

Both judgment and perception contribute to the

development of biases and stereotypes. Judgment can

be influenced by unconscious biases, leading to unfair

”

evaluations of others, while perception can create

stereotypes based on simplified categorizations of

individuals or groups.

In conclusion, judgment and perception are two distinct

ways of thinking that shape our understanding of the world

and influence our decision-making. Know the difference

between the two concepts. Both processes COULD BE

subjective, influenced by personal experiences and

beliefs, and play important roles in our daily lives.

Understanding the differences between judgment and

perception can help us become more aware of our

biases, enhance our decision-making skills, and foster a

deeper understanding and empathy towards others.

“Realize that there is ALWAYS going 2B someone that is either ignorant or intimidated by you.

– Cody Rininger

Judgment is for those who are weak inside, and it is

blanket. Some warped comfort is to assess without

knowledge, predict outcomes, and choose the most

appropriate course of action.

Perception is a way for us to look at the FACTS. Our brain

tends to categorize and simplify complex information to

make sense of the world, which can lead to generalizations

and biases. These biases can influence how we perceive

and interact with individuals or groups, often leading to

unfair judgments.

Your perception of me (others) or judgment of me

(others) is essentially the same. Know the difference and

base things on your own ideas and thoughts rather than

all the evaluations others have.

You control what you perceive. What you hear, believe,

and pass along to others are all in your control and power.

Individuals will always want to see what they want to see if

it makes them feel better about themselves.

I tell my clients all the time…

“Realize that there is ALWAYS going 2B someone that is

either ignorant or intimidated by you.”

And that, my readers, becomes perception, also known

as judgment.


Photo Credit James Patrick.

Cody Rininger

website 2bimperium.com | phone 712-870-0758

email rininger@2bimperium.com

For more information on specific training and nutrition, contact Cody directly. He is certified by

the National Academy of Medicine as a Professional Fitness Instructor and is NASM Certified in

Nutrition, Cardiorespiratory Fitness, Heart Variance, Weight Loss, Hypotrophy, Neuromuscular

Flexibility, Supplements and Mental/Behavior Performance. He incorporates techniques

for concentration, focus, motivation, and ways to cope with anxiety. He has been featured in

National Fitness Magazines as a model and writer and has spoken on several national Podcasts.

Besides numerous certifications, Cody has received his Master’s in Instruction. He has firsthand

experience with differentiating personalized instruction, planning, and goal setting. He

was named 2022, 2023, 2024, and 2025 Siouxland Trainer of the Year Award, and Siouxland

Choice awards 2024 and 2025 Top Favorite in Weight Loss Center. Cody and his business, 2B

Imperium recieved Best Fitness Business of 2025. Cody trains out of the Four Seasons Gym in

Sioux City and performs scans and consultations out of the Stifel Building in Sioux City.

eXPAND | BE MORE /14

living

LUMIN

By Dr. Meghan Nelson

& Dr. Ryan Allen

CELEBRATING LIFE: A EULOGY

W.B. Yeats writes, “The world is full of magical things,

patiently waiting for our senses to grow sharper.” Getting

to be there by my Dad’s side as he took his last breaths

on this Earth, I’m confident and take great comfort in

the knowledge that he found the feeling, lived the love,

and breathed and believed with purpose and meaning

a life full of “magical things.” In her poem, “In Blackwater

Woods,” Mary Oliver writes, “To live in this world you must

be able to do three things: to love what is mortal; to hold

it against your bones knowing your own life depends on

it; and when the time comes to let it go, to let it go.”

So, we gather together to practice this awful but holy and

sacred act of letting go of our Father, Husband, Brother,

Son, Cousin, and Friend. Ron Allen was many things to

many people, and seeing everyone celebrating his life

together is a testament to his impact on our lives and the

world.

My dad was a public servant. He stood up when his

name was called and served his country. He worked at

the Boys Club, Probation and Parole, and Corrections.

He stood in the spaces serving the underserved and

underrepresented. My dad was a fighter. During the last

time Todd, Jason, and I were together with him in the

hospital, he reminded us of this himself.

My dad was a teacher. He taught me how

to pour a beer, make a highball, and fill

out a racing form. He taught me how to

tie a tie and shave. He taught me how to

play poker, Spades, and Hearts. He taught

me about civil rights, social justice, right

from wrong, and having a point of view

on things that matter, not being afraid to

share it, and speaking truth to power. He

taught me to fight against bad people

and for good causes. He taught me to

distrust power and to stand up for those

who couldn’t stand up for themselves.

My dad in the 70’s.

My Dad taught me the value of self-reliance and freedom.

He signed us up for judo so we would always know how

to defend ourselves. He dropped me off at Camp Tall

Trees for a week every summer and then let me live

there all summer away from home and work while I was

in high school. My Dad taught me not to ask anyone

for permission to follow my dreams. He taught me the

holiness of the mundane—shining shoes, cleaning out

and washing a car, scrubbing a toilet, making a bed

(although Mamaw showed me how to do hospital

corners to be fair). My Dad taught me to love the road

and to thirst for adventure.

When I was young, my Dad took me with

him to one of his trainings he was doing

at a state prison. It should have been

terrifying, but it wasn’t, because I was with

my Dad, and he was a badass. The way he

could hold you was like a mountain, and

he had a voice that could move one.

I can hear his voice calling me “Bubblebutt.” I can smell

his Vicks Vapor Rub chest and Salem Ultra Lite cigarette

and Halls cough drop breath, and see him snorting up his

inhalers. My Dad saved me from drowning at EKU when

we lived in Richmond. I can still feel his arms wrapped

around me underwater. I remember it all and can feel it

coursing through me.

I’m grateful for our parents’ struggle and sacrifice to make

a better life for their kids. This is our birthright. And I know

for certain every day of our lives, my brothers and I have

walked this talk and lived this lesson we learned from our

Mom and Dad as parents and providers. What a gift.

My Dad was a Grandpa. His 15 grandkids are my Dad’s

legacy. They are evidence of his life’s greatest triumph

and of the present his life was to this world. His family

and his light will continue to shine for future generations.

What a gift.

Thank you, Dad, for the fight, for standing

up for what’s right, for the standard, and

helping me see there was one, for the

love of bourbon and mint chocolate chip

ice cream, fig newtons, cantaloupe, and

pretzels. I’m Sawyer’s Dad because you are

my Dad. I’ve channeled you many times in

IEP meetings. I’m a fighter, too.

Gun and Terminator 2

at the drive-in with him,

Return of the Jedi and

JFK in the theater, and a

thousand other movies

we rented and watched

together over the years.

I watched my Dad get

up, put on a suit, and go

to work daily to support

his family. And I got to be

there with him in his last

moments and to hold his

hand and to tell him that I

love him. What a gift.

My dad in the 60’s.

His most significant lesson for me was that my dad taught

me how to be a dad myself. Ask my kiddos, I still have a

lot to learn, but it’s an attraction-based universe. “If you

ask, it is given” and “what you seek is seeking you,” so I

take great solace. My faith is affirmed and strengthened

that God’s grace bestowed upon my Dad at Creation

is redeemed, transformed, and returned to its original

form: ashes to ashes, dust to dust, energy, vibration,

love. I can experience him now in his most healed state.

What a gift.

It’s our time now to serve. It’s our time now to fight. It’s

our time now to teach. It’s our time now to live the love

we want to be and see in this world. And I’ll be looking

for you, Dad, when I cross a horizon on the road, and I’ll

see you in hummingbirds and in flowers, in films and in

food, and in watching Meet the Press and 60 Minutes,

and I’ll feel you holding me when I hold my kids, and

we’ll always be together in this family of things. Amen.


How lucky. I’ve gotten to drink beers and bourbons and

smoke cigarettes in the backyard under the stars with my

Dad. I got to field grounders and pop-flys from him while

our dog darted between us. I got to bet on horses with him

at Churchill Downs. I got to see the Outsiders and Naked

Lumin Therapy provides integrative health and education for the mind, body, and spirit to those who are

suffering or struggling to step into and live their heartfelt mission and purpose. Through the practice of

physical therapy, medical therapeutic yoga, meditation, mindfulness, and resiliency mentoring, Dr. Meghan

Nelson, DPT, and Dr. Ryan Allen, PhD, bring their more than 40 combined years of knowledge and experience

serving individuals, families, and organizations to learn and heal and live without boundaries.

Photo credit Ryan Allen.

eXPAND | BE MORE /16


Expand | Cover Story /18

Chris

Ferry

Be More

What would people be surprised to find out

about you?

I underwent Chiari Malformation (suboccipital Craniectomy)

brain surgery, a condition that effects the brain and spinal

cord. This experience taught me the absolute importance

of listening to my body. The symptoms were chronic

headaches, dizziness, coordination issues, and swallowing

difficulties. These symptoms persisted for a long time, until

they became noticeable to those around me. The surgery

involved removing a portion of my skull and expanding

space for the cerebellum.

I mentioned this because it has caused a change in how I

want to live the remainder of my life. It has deeply shaped

how I approach both life and business. Fighting for your

health should be a priority. There are many times when

aches and pains are brushed off, perhaps because they

seem insignificant. Now, I am paying attention to how I feel

every day. I do not want unexpected health concerns to

arise. You should always listen to your body and mind.

When I was diagnosed with Chiari malformation, it was

overwhelming. There was a lot to take in—not just the

diagnosis itself, but what it could mean in the long term if

left untreated. The symptoms had already begun to effect

my daily life more than prior, and learning that surgery was

the next step wasn’t something I took lightly. I knew I had to

face this head-on.

My strength came from the people who stood beside me

at home and work. Their support was just what I needed.

The most challenging part wasn’t just the surgery, but

how I would recover. There are online support groups that

provide answers to questions about the procedure and

what to expect afterward. I did my research and tried to

understand everything I could about what was involved.

This wasn’t a simple procedure. It would require careful

planning, skilled hands, and trust in my surgical team.

The preparation wasn’t just physical; it was mental and

emotional. Preparing meant getting my home ready for

a real recovery process, arranging support, and mentally

bracing for what was ahead. I was aware that there were

What drives you?

I’m driven by others, both personally and professionally.

I enjoy solving problems and helping others achieve

their goals and success. I seem to thrive on STRESS.

What have been the most valuable lessons

you have learned?

I have always known that family and happiness are

everything and should always come first. People matter

more than profits, and happiness is a choice you make.


Do you have morning rituals or daily habits

that enhance your life?

No special rituals or hobbies. I stop at Pierce Street

Coffee Works as often as I can in the mornings. It is a

habit. It is just natural for my car to drive there. It’s a step

that keeps me on task when I arrive at the office. I feel off

on days when I don’t get my coffee, even if I only drink

half of it.

Matt and Breanna’s Wedding.

things that could go wrong but focusing on everything

that could go right helped me push forward. I realize that

so many deal with terrible life-threatening illnesses and

major surgeries that far outweigh my own. My heart goes

out to these individuals and families. One of my dearest

friends just went through breast cancer. She handled this

so bravely. My husband and I were so amazed at how

positive she stayed.

Nothing is more important to me than my family. There

is so much to be thankful for. It is crucial for those in your

life to prioritize their well-being. Life is short. I have six

amazing grandchildren: Owen, Keely, Quinn, Lenox,

Hedrick, and Hayes, ranging in age from 5 to 11. They

keep us all very busy and focused on what matters most.

What is your life purpose? Do you have a

personal mission statement for this phase of

your life?

Our family recently lost an amazing woman. She was

a mother, mother-in-law, grandmother, and greatgrandmother.

Her health rapidly deteriorated over a

short period of time, not leaving us with much time to

spend with her. There are many times I think back to what

I may have missed. This taught us that life can change

very quickly. I want to create a meaningful impact on

family, friendships, & businesses. I want to create an

environment for those around me that will support

and enhance their lives. I want to live a life full of

love, happiness, and integrity. My parents have always

been a key part of my life. They have always wanted us to

have nothing but the best. I want this to be a part of my

life as well, for my children.

What are your non-negotiables?

Putting anything before my family. When I am needed, I

always want to be there.

What habits have you built into your life that

increase your stamina and help you power

through long days?

I have not always been consistent in having good,

healthy habits. A busy and stressful schedule makes

it difficult. We all say that we will exercise, read more,

and eat better, but life often gets in the way. I am trying

as hard as I can. I now have a personal trainer, Cody

Rininger, to help me stay on track with not only working

out but also staying positive and feeling proud of myself.

I understand the importance of this for both physical

and mental well-being. I know too well that stress

causes unhealthy habits, insomnia, and depression. This

creeps up on you quickly, so it’s essential to take time for

yourself and allow for rest. Staying hydrated, nourishing

my body, and delegating wisely keep me sharp for the

Christmas time


long haul. It’s not about doing more — it’s about

doing what matters. This has taken me a long time to

get to this point.

How do you decompress or unwind?

Family time. Calm moments. Sometimes, it’s as

simple as sitting outside or inside. Many do not

admit that a part of their decompress time is bingewatching

a crime police series!

WORK LIFE

Tell us about your businesses.

There are several ventures that span insurance, employment

agency, education, and children’s literature. Some days

this is extremely overwhelming. I have yet to find a good

balance between the few businesses and the daily stress

that comes with them all. While these are all based in Sioux

City, they are separate entities. Not related to each other,

which makes juggling the time even more difficult.

Theodore’s Academy is a local preschool and

childcare center for children six weeks old to five

years old.

IBC Insurance, LLC is a full-service insurance

company. We focus on risk management solutions

tailored to each client’s real needs.

Elite Staffing, LLC/ Elite Executive Partners provides

a comprehensive range of staffing solutions,

recruitment, and high-level Human Resources

Consulting.

Lenox, Quinn & Keely at Quinn’s Birthday party.

Theodore’s Academy is a local preschool and childcare

center that focuses on inspiring young minds with

curiosity, character, and core learning. Our staff creates

a magical, fun, educational, and safe environment for the

children. We have the very best staff at Theodores!

Who do you admire?

My parents, my husband, my daughters, and my

business partners. My daughters have busy lives -

managing three children each, events, full-time work,

and, most importantly, being amazing mothers!

Their lives seem much busier than mine did at their

age. We are so thankful that our grandchildren are

learning life lessons from the very best. I am lucky to

have a husband who is so supportive of my crazy life.

He is a rock in our busy lives. Always making sure

that things are taken care of. After retiring as a police

officer…he seems busier now taking care of all of us.

My daughter-in-law, Breanna, is an amazing woman

and an incredible entrepreneur at such a young

age. I will always look up to anyone who shows up

regardless of the circumstance, even when they’re

exhausted. Survivors. Doers. Quiet leaders who stay

humble while making big moves.

How do you want to be remembered?

I want my great-grandchildren to hear that their

great-grandmother made a significant difference

in so many lives. I want to be remembered as

friendly, loved, hardworking, and worthy. I want to

be remembered as someone who had purpose and

built a life that lifted others.

Owen, Leni, Hendrick

What’s the meaning behind Theodore’s

Academy?

Theodore’s Academy is named with love, representing

and creating a family legacy. Theodore’s Academy is

named after my father. Our family opened Theodore’s,

recognizing the need in our area for a smaller center

that would provide a safe space for families, where their

children would be loved as the little humans they are.


Quinn, Keely and Hayes

Creatively, I’m the author of To Catch a Frog, a

children’s book that tells a fun story centered

on nature and play. — This was created as a

fundraiser for Theodore’s Academy with the

hopes of generating enough funds to create

more play areas.

What sets your business apart from the rest?

Theodore’s Academy has amazing children, loving

and smart teachers, small classes, and great programs.

Elite Staffing and IBC both thrive on providing the best

direct service and fostering strong relationships with

our clients, regardless of the size of insurance policies

and premiums, or the level or quantity of employees

and HR services. Our clients range from individuals to

large corporations. IBC has a national footprint. Elite

has a very successful executive recruiting division.

Thanks to my partner, Chris Namanny, Elite has made

significant progress during the last couple of years.

What have been the most valuable lessons

you have learned in running your own

business?

Always surround yourself with the best partners and

team. Our teams are comprised of incredible individuals.

Each brings something different to the business. Having

the wrong people whose values and work ethics do not

fit with your work family can be devastating to a culture.

Advice for others starting out in business?

Do what you love, conduct thorough research, create a

forecast, and don’t hesitate to ask for help. You need to

realize that all businesses take time, and you may not be

successful right away.

Have you ever had to change course? What

are your thoughts on business evolutions?

Absolutely. Change is inevitable. You may need to add a

line of service, change your team, or sell a new product.

I am open to changes if they are for the right reasons.

Let’s talk customer service…what’s the

client experience?

We listen. We stay proactive. And we’re real. Clients at

both IBC and Elite know they can count on us — not

just to deliver, but to care for them and care about the

success of their businesses.

Mission/Vision Statement?

To build businesses that empower people through

service and connection. Elite Staffing and IBC Insurance

are recognized for their commitment to care, integrity,

innovation, and hard work.

EXPAND | DO MORE /22

Small Business spotlight

Want to join

Stacie on a

Facebook

Spotlight?

I

f you’ve recently been out shopping in A La

Mode at Lakeport Commons in Sioux City, you

might have noticed a few subtle differences in

the store. These are all courtesy of the store’s

new owner, Sandra Mueller.

Sandra became the official new owner on June 1, 2025. A

change you will notice is that the store will have an additional

day of business, as it will be open on Sundays from 12-4 p.m.

Aesthetically, Sandra will continue to add her own personal

touch to the store, while largely adhering to Kristi’s original

line of clothing. Are there any other changes ahead on the

horizon?

A La Mode offers women’s designer fashions and unique gifts.

“Customers keep asking if we will bring in men’s clothing.

No, I don’t see that happening, but if you’re wondering if

you should come down and see what we have to offer, do

it. You’ll be pleasantly surprised if you do. We have a little bit

of something for everyone. It’s been an unexpected blessing.

Kristi has done such a beautiful job building the store

and its business. I feel honored to be able to continue her

legacy and hopefully make her proud. The customers have

been very excited and welcoming. Their enthusiasm about

the possibilities brings me encouragement and makes this

transition a lot easier,” shared Sandra.

Sandra Mueller, owner of A La Mode.

Kristi Pittman opened A La Mode in 2009 as a women’s

boutique store offering designer fashions, trendy styles, and

one-of-a-kind gifts to fit all budgets. The store is also open

Monday-Sunday, Mondays, Tuesday, Thursdays, Fridays

10-6 and Wednesday, 10-7. Saturday 10-5 and Sunday 12-4.

Sandra and Kristi had known each other for some time when

Sandra had inquired about some part-time work. After her

first day at work, her husband, Rex Mueller, inquired how

her first day had gone.

“Please don’t take this the wrong way, but it was like a

little escape for me from reality. I love my life, and I have a

beautiful family. However, this was just so; I felt incredibly

happy there. I loved interacting with the people, and that

was day one. It didn’t feel like a job, I felt like I was making

connections and it felt really good!” exclaimed Sandra.


When Sandra approached Kristi about the part-time job,

she was unaware that Kristi was considering selling the

business at the time. After working part-time for a short time,

Kristi told Sandra that she was going to sell the business

and wondered if she was interested. Sandra asked for a bit

of time to think about it and prayed about it a lot.

“I think this was a door that I was brought to, and I was

guided to walk through it. So, here I am. I feel so happy

here. I want to help you find what it is that’s going to make

you feel special. You’re going to walk out of here feeling

like you’re walking away with something you’re going to

feel good wearing. So many people walk in the door as

strangers and walk out the door as friends. It’s a completely

different experience. The excitement of being here grew

for me from the very first day. It’s truly wonderful. I’ve really

enjoyed meeting people that otherwise I would not have

had the opportunity to meet,” said Sandra.

Not to worry, as the new owner, Sandra, is not planning on

taking away any of the fashion lines you ladies have grown

to love during the years the store has been in business.

“I am always open to feedback from customers about our

lines of clothing and other materials. I keep repeating that

I will continue to carry the clothing lines that the ladies

have come to love over the years; however, I also want to

experiment with some new clothing lines. Be honest, if you

like them, then we will continue to carry them. If not, well

then, we won’t be reordering that line,” stated Sandra.

Now, if by chance you’ve never been to A La Mode to shop,

here’s what Sandra had to say as to what to expect for your

first experience.

“I’ve talked to older women who have come into the store

for the first time because they thought we were stocked

more for only younger women. Then I’ve had younger

women come in and shop for the first time because they

thought the store was more tailored to an older woman.

Stop worrying about who you think the store is stocked to

fit and just come and see what we can offer you,” explained

Sandra.

In all honesty, the store has a bit of a Cinderella aspect

to it. You can come into the store as an absolute disaster

and leave looking like you’re ready to take on the world,

regardless of your age. One of the main reasons for that

is the staff’s attention to detail in assisting their customers.

“Customers will say they aren’t sure where to start, or that

they don’t have a sense of style. We simply respond, okay,

let’s have some fun here. Let’s get you all put together, and

A La Mode has clothing for all ages of women.

then we do! Trust me, if we don’t think you look good in it,

we won’t let you leave the store with it. As women, we are our

own worst critics. Many customers will come in, all of them

beautiful women, and they will make negative comments

about themselves. We have to stop doing that! We have

to stop being so hard on ourselves. We have to start lifting

ourselves up and lifting each other up. We want our customers

to feel special when they’re here,” stated Sandra.

A La Mode Boutique is located at 5001 Sergeant Road,

Suite 390, in Sioux City. If you have any questions, you

can reach them at (712) 274-5977 or check out their

Facebook page.

By Amy Buster based on the Facebook Spotlight Video

Interview with Stacie Anderson.

Expand is Committed to

Supporting Siouxland’s Local

Small Businesses and Nonprofits.

We have a platform,

and we want to share it with you.

Get in front of the community by joining

Stacie on a Facebook Spotlight.

Get the details by scanning

the QR code or visit

www.expand2more.com.


Finance 101

What’s Your Breakeven Number?

Discover the One Number Every Business

Owner Needs to Know

You’re operating your business in the dark if you

don’t know your breakeven number. It’s the most

overlooked metric in entrepreneurship—and it could

be the reason you’re stuck, stressed, or constantly

playing catch-up with your money.

What Is a Breakeven Number?

Your breakeven number is the exact amount your

business needs to bring in each month to cover

your expenses, taxes, and personal income without

going into debt, dipping into savings, or relying

on hope as a strategy. Consider it your monthly

baseline—your minimum to survive, sustain, and stay

sane. Without it, you’re making money decisions

based on feelings, not facts.

Why It Matters

Many business owners set income goals, such as “I

want to make $ 10,000/month,” but they often have

no idea if that number is too low, too high, or even

aligned with their lifestyle goals.

Knowing your break-even number helps you:

• Set prices that actually support your life and business

• Know how many clients or sales you need to hit that

number

• Feel in control of your finances instead of guessing

How to Calculate It (The Simple Way)

Start by figuring out these three components:

1) Your Personal Life Costs

What do you need monthly to pay your bills,

groceries, transportation, insurance, savings, etc.?

Get honest. Don’t forget your real lifestyle goals—

vacations, kids’ activities, paying off debt.

2) Your Business Expenses

Include software, contractors, office space,

marketing, supplies—everything your business

needs to operate well.

3) Taxes & Pay Yourself First

Add at least 30% to cover taxes, retirement, and that

“Pay Yourself First” fund we discussed last month.

Now, add them all up. That’s your break-even number.

Let’s say:

Personal expenses = $4,000/month

Business expenses = $2,500/month

Taxes/savings = $2,500/month

Your breakeven = $9,000/month

Make It Actionable

Once you know your breakeven, ask:

1) What am I currently bringing in monthly?

2) How many clients or sales do I need to reach

my break-even point?

3) Do my current prices support this number?

This turns your business into a math equation, not a

mystery.

Like Us on Facebook and

Share our Facebook Spotlights

Making a Difference for

Small Businesses & Nonprofits


Pro Tip

Reverse-engineer your goals. If

your breakeven is $9,000, do you

want three clients at $3,000? Or

nine clients at $1,000? Price with purpose.

Bonus: Use a Visual Tool

Create a simple spreadsheet or use a whiteboard

to track your monthly revenue against your

breakeven number. Visualizing it keeps you

focused and motivated. You can even turn it into

a game—how fast can I cross the line each month?

Final Thoughts

You must know your numbers if you want to feel

empowered with your money. Your breakeven

number is your financial flashlight—it shows you

what’s really going on and what needs to shift.

Once you have clarity, you can confidently raise

your rates, reduce unnecessary spending, or

build new offers that align with your desired

business and life.

Becca Heissel is a certified Jack Canfield Success

Principles trainer and founder of Business

Owners Advocate. She helps entrepreneurs

transform their finances and mindset with simple

systems, strategic clarity, and empowering tools.

Connect with Becca at businessownersadvocate.

com or on LinkedIn.


HAVING A BABY?

With a baby on the way, your life is about to change—big time. As your new

life unfolds, know that we’re here to support you through it all.

Because when life happens, your bank matters.

Experience

Downtown


Downtown Sioux City is a vibrant community, buzzing

with small businesses, community events, and endless

opportunities for growth and connection. We, Downtown

Partners, are a part of this momentum.

We’re a nonprofit dedicated to helping downtown thrive.

We work directly with property owners, business owners,

developers, and community members to build a stronger,

more connected community. By focusing on downtown’s

unique needs, we can enhance the experiences of

everything our district has to offer.

Downtown Starts Here

At our core, Downtown Partners acts as the communication

hub for downtown businesses. We prioritize collaborating

on shared needs, providing direct support, representing

businesses in city processes, and helping businesses

connect and grow with each other.

How We Help

Business Assistance. The Storefront Grant is designed

to attract and retain commercial tenants while boosting

downtown aesthetics. Downtown businesses and

property owners can use up to $4,000 matching funds

for new exterior projects like signage, outdoor dining

and seating, safety and security, aesthetic upgrades, and

sidewalk improvements.

Business Recruitment. The Rent Relief Program offers

graduated rental assistance to new business owners

within the downtown district. Working directly with

property owners, we can provide up to 50% reduced rent

for 6 months of a 36-month lease (up to $3,600).

Starting A Business. Whether you’re dreaming of opening

a shop or already running one, the Small Business

Owner’s Resource Guide is a comprehensive tool to

guide you through the essential steps of starting and

operating a business. This guide, a partnership between

us, the Small Business Development Center (SBDC), and

Iowa’s West Coast Initiative (IWCI), empowers you on your

entrepreneurial journey.

Promoting Businesses. Our website (Downtownsiouxcity.

com) is a one-stop shop for what’s happening downtown.

Downtown business owners can create a business account

and claim their business listing to manage their webpage.

This is an excellent way for downtown businesses to

promote services and products and spread the word

about their events, which are included in a weekly event

newsletter!

Roth fountain

Events! Downtown Partners works alongside local

organizations to help kickstart new annual events that bring

energy and excitement to our district. When a new idea comes

to the table, we provide hands-on support tailored to your

event’s needs. The goal is to give events a strong foundation,

then gradually step back as they become self-sustaining.

Resident engagement. Downtown living has increased

substantially over the last five years. Those who call downtown

home visit with us regularly to discuss the services, amenities,

and outdoor environment, and keep up with changes and

ideas.

Community Involvement. You are at the core of what we do.

Community, Vision, and Environment Work Groups are the best

way to start getting involved in shaping the future of downtown.

Your passion and interest are what drive us forward, so reach out

and be a part of the change you want to see.

That’s just scratching the surface of what we do, but you get

the idea! Downtown Partners is here to support all things

Downtown Sioux City. Find out more about what we do

by visiting downtownsiouxcity.com, following Downtown

Partners on social media, and signing up for our weekly event

newsletter to stay up-to-date.

Contributed by Downtown Partners, a non-profit organization

that works with downtown stakeholders to create a vibrant,

expanding downtown. To learn more about Downtown Partners

and stay up to date with downtown projects and events, visit

downtownsiouxcity.com

Photo Contributed by Downtown Partners.

Council

Connection

By Alex Watters


O

Stay Engaged and Informed

ne of the frustrations that citizens and elected officials have is the struggle with communication. Citizens want

to be informed of what’s happening and how it will affect them, and elected officials want to hear from their

constituents and inform them of important updates. I have heard from several people across our community

about changes in our traditional media that have left people less informed and even more frustrated. Therefore, I

thought it might be important to share some of the tools the City of Sioux City uses to help us all stay on the same page.

I have found them very helpful, and hopefully you will too!

Here are some great ways to stay engaged and informed with the

City of Sioux City digitally:

CodeRED

Emergency notifications re: snow emergency

declarations, water boil advisory, garbage/

recycling delays, and water main breaks via

text, email, and/or phone.

Waste Connect app

I understand it can be frustrating to

remember when recycling is picked up.

This app will help you! It tells you garbage

and recycling collection schedules and

reminders, service alerts for delays/

cancellations, and how to properly

dispose of materials.

Passio GO

If you use the Sioux City Transit System’s

buses, this app is a must! It acts as a

tracking app to see where your bus is

in real time and view arrival/departure

times at the MLK Transportation Center,

so you never have to worry if you missed

your bus.

Social Channels

Facebook (events/alerts/information),

Instagram (events/places to check out/

updates), X (breaking news/alerts),

Nextdoor (neighborhood network app

for advice/connections/information), and

YouTube (live-streamed and past City

Council meetings).

City of Sioux City Website

Pay utility bill online, City Progress

newsletter, Fun & Action Guide, Resident’s

Guide, report odor/pothole/tall weeds/

grass/graffiti/sidewalk snow, etc., pay a

parking ticket, check out books/music

from the library, register your pet, sign

up for a class at the Art Center, register

to play in a sports league, apply for a job,

review City Council agendas, sign up to

receive Snapshot e-newsletter, apply to

be on Mayor’s Youth Commission, and

more!

ParkMobile

Although this app is not informationrelated,

it allows you to park at any

metered space downtown and enter the

parking space number so that you don’t

need to carry change. Once you set it

up, it will save multiple vehicles you may

drive and your credit card information, so

that in the future, it will be fast and easy!

It even reminds you when your meter is

running low on time.

Libby

Register your Sioux City Public Library

card, and you can read magazines,

books, listen to audiobooks, and more

from your phone!

CodeRED

sioux-city.org/alerts

Waste Connect app

gillhaulingnebraska.com

Passio GO

siouxcity.passiogo.com

Social Channels

facebook.com/CityofSiouxCity

instagram.com/this.is.sioux.city

twitter.com/locatesiouxcity

nextdoor.com/cityofsiouxcity

YouTube

@cityofsiouxcitycouncil3399

City of Sioux City website

sioux-city.org

ParkMobile

sioux-city.org/parking

Libby

libbyapp.com

Others worth checking out are Downtown Partners and Explore Siouxland’s regular email newsletters and social media channels,

which detail events happening and all the fun concerts, festivals, and everything else you shouldn’t miss out on!

Do you have an idea for another way to receive news or stay better connected? I would love to hear it! Never hesitate to email

me your ideas. We are always looking for new ways to communicate!

Alex Watters, City Council of Sioux City

awatters@sioux-city.org


CONGRATULATIONS

TO STERK FINANCIAL

WE ARE EXCITED TO ANNOUNCE THAT

WE HAVE MADE THE FORBES

BEST-IN-STATE WEALTH ADVISORS LIST.

THIS MARKS THE 8 TH YEAR THAT WE

HAVE BEEN HONORED WITH A SPOT ON

ONE OF THE ESTEEMED FORBES LISTS!

Securities and investment advisory services offered through Osaic Wealth, Inc. member FINRA/SIPC. Insurance offered through Sterk Financial Services

which is not affiliated with Osaic Wealth. Osaic Wealth is separately owned and other entities and/or marketing names, products or services referenced here

are independent of Osaic Wealth. The ranking for the Forbes Best-in-State Wealth Advisors list by SHOOK Research is based on due diligence meetings to

evaluate each advisor qualitatively, a major component of a ranking algorithm that includes: client retention, industry experience, review of compliance

records, firm nominations; and quantitative criteria, including: assets under management and revenue generated for their firms. The Forbes ranking of

America's Top Women Wealth Advisors, is based on an algorithm of qualitative and quantitative data, rating thousands of wealth advisors with a minimum of

seven years of experience and weighing factors like revenue trends, assets under management, compliance records, industry experience and best practices

learned through telephone and in-person interviews. There is no fee in exchange for rankings. Forbes is a trademark of Forbes Media LLC. All rights

reserved. Rankings and recognition from Forbes/SHOOK Research are no guarantee of future investment success and do not ensure that a current or

prospective client will experience a higher level of performance results and such rankings should not be construed as an endorsement of the advisor.

Leading the Way

Leadership Siouxland

By Peggy Smith


Announcing Leadership Siouxland’s

2024-2025 Program Graduates

Leadership Siouxland is proud to announce the

recent graduation of 30 individuals. The graduates

and their sponsoring employers are:

Kyle Fisher and Nick Hamstra – 185th ANG

Jake Jungers – Billion Automotive

Mary Anne Harrington – Boys and Girls Clubs of

Siouxland

Stephanie Henrich – CAASA

Daniela Haas – Crittenton Center

Jeremy and Matt Rogers – EGR Insurance

Corey Erickson – FEH Design

Katlyn Froistad – First Look Attire

Ann Dee Long – GCC Alliance Concrete

McKenzie Lyle – Gelita

Kristan Gomez – Goodwill of the Great Plains

Jackson Dziedzic – Goosmann Law

Randi Morton and Lydia Murphy – Great West

Casualty

Shannon Stewart – Health Markets

Liam Mangan – Heidman Law Firm

Charli Earth, Jose Garcia, and Caden Cleveland

– Ho Chunk Capital

Octavio Soria – L & L Builders Inc.

Savannah Anderson – Savannah Berlyn Photo &

Design

Damon Peirce – Thrive Wellness Center

Mike Bauman, Jill Feuerhelm, Samantha Lehner,

Vincent Miller, and Kyle Schumacher – Wells

Enterprises, Inc

Sam Pribil – WITCC

The nine-month program offered unique and enriching

networking opportunities and training to enhance

leadership skills, all within the context of learning about

our community and ourselves, and how we can make a

positive difference in our lives and the lives of others. This

year’s class partnered with the following mission-driven

organizations to complete projects that support each

agency’s specific mission: The Food Bank of Siouxland,

YANA (You Are Not Alone), Haven House, Life Skills, Safe

Place, and Boys & Girls Club of Hocak Nisoc Haci. At the

graduation celebration, each project team delivered a

presentation about their project – what they did, the impact

on the community, and what they learned. It was amazing

how the program helped each participant expand their

leadership capabilities!

Recruitment is underway for the 2025-2026 class. If you are

looking for a cost-effective way to enhance your skills, learn

about your strengths and how to utilize them appropriately,

gain a network of professionals you can collaborate with,

learn more about our community – what it offers and what

is needed, and hear from community leaders, this program

is for you! To apply, email exdir@leadershipsiouxland.org

or go to www.leadershipsiouxland.org and click “register”.

Applications are accepted through August 31, but spaces

fill up fast. The program begins with Orientation in

September, followed by monthly classes from October

through May, typically held on the first Thursday evening

of each month.

Peggy Smith served as the Executive Director of Leadership Siouxland

from 2018 until her retirement in June of 2025. The 2024-2025 class of

graduates represents the final class graduating under her leadership. She

is excited to see where their leadership journeys take them!


/32

Contemporary style,

for your traditional home.

712.252.4431

siouxcitydoor.com

2500 Dace Ave., Sioux City, IA 51106

Overhead Door Co. of Sioux City

Your local leader in the garage door sales and service for 60+ years.

Our garage door systems add beauty distinction and value to any home.

Inclusive

PEEK

Daniel

Nguyen

EXPAND | Give MORE /33

What challenges have you experienced in Siouxland?

One of the biggest challenges I’ve experienced in Siouxland is breaking into close-knit

communities where relationships and trust are built over time. Establishing a reputation takes

patience and consistency, as someone working in real estate. There’s also the challenge of

navigating the ups and downs of the local economy, especially in smaller towns where market

shifts can be felt more directly. However, those challenges have also pushed me to grow, connect

more deeply, and serve more intentionally.

D¿Qué

“

IE

desafíos has experimentado en Siouxland?

A

L N

How has Siouxland been welcoming?

Siouxland has a way of showing up for people. There’s a strong sense of neighborliness here, whether through community

events, church gatherings, or local businesses supporting one another. People are genuine — when they say they’ll help,

they do. I’ve felt that through the support of clients who refer me to their friends and family, as well as the encouragement of

community members who want to see each other succeed.

What do you want the people of Siouxland to know?

I want people in Siouxland to know that this region is full of potential and heart. Whether you’re planting roots here, raising a

family, or starting something new, there’s opportunity—and there are people who care. I’m proud to be part of this community

and to contribute in any way I can, not just in real estate but in building lasting relationships.

If God is for us, who could be against us?

Romans 8:31

”

Uno de los mayores desafíos que he experimentado en Siouxland es integrarme a comunidades unidas donde las relaciones

y la confianza se construyen con el tiempo. Forjarse una reputación requiere paciencia y constancia, como alguien que trabaja

en el sector inmobiliario. También está el reto de navegar por los altibajos de la economía local, especialmente en pueblos

pequeños donde los cambios del mercado se sienten más directamente. Sin embargo, estos desafíos también me han

impulsado a crecer, conectar más profundamente y servir con más intención.

¿Qué tan acogedor ha sido Siouxland?

Siouxland tiene una forma especial de estar presente para la gente. Hay un fuerte sentido de vecindad aquí, ya sea a través de

eventos comunitarios, reuniones de la iglesia o negocios locales que se apoyan mutuamente. La gente es genuina: cuando

dicen que ayudarán, lo hacen. Lo he sentido a través del apoyo de los clientes que me recomiendan a sus amigos y familiares,

así como del aliento de los miembros de la comunidad que desean ver a los demás prosperar.

¿Qué quieres que la gente de Siouxland sepa?

Quiero que la gente de Siouxland sepa que esta región está llena de potencial y de vida. Ya sea que estés echando raíces

aquí, criando una familia o empezando algo nuevo, hay oportunidades y hay gente que se preocupa. Me enorgullece formar

parte de esta comunidad y contribuir en todo lo que pueda, no solo en bienes raíces, sino también en la construcción de

relaciones duraderas.

“

Si Dios está con nosotros, ¿quién estará contra nosotros?

Romans 8:31

”

EXPAND | DO MORE /36 /32 /34

Nonprofit spotlight

Want to join

Stacie on a

Facebook

Spotlight?

T

he origins of Crittenton Center in Sioux City

date back to 1882. It was in that year that Charles

Crittenton’s daughter, Florence, died from scarlet

fever. From that moment on, he vowed to help

women and children experiencing homelessness and

personal crises with no other place to call home. In 1894,

Dr. Agnes Eichelberger and Police Matron Thurston began

organizing a home for homeless children in Sioux City.

“Crittenton Center was founded in 1895 and has adapted

over the years to meet the changing needs of our

communities. Although it was initially a maternity home

for unwed mothers, the agency is now a multi-disciplinary,

family-oriented, nonprofit (501c3) designed to give children

and families the support they need,” shared Lauren Miller,

Federal Project Director RPG, and Marketing Outreach

Coordinator for the Crittenton Center.

Although the services for the organization have grown

over the years, the mission, vision, beliefs, and values have

stayed true.

“As the needs and climates have shifted, we’ve kept our

mission the same. However, our services and direct services

have undergone some changes. We are a robust agency

with more than 200 employees and two main divisions:

The Child and Family Development Division and the Child

Welfare and Well-Being Division,” explained Lauren.

Under the Child and Family Development Division, we

have six locations - four in Sioux City, one in Le Mars, one

in Orange City. The centers provide child care, preschool

services and before and after-school care. We also have

our Family Resource Center, in this division, which provides

parenting education and supports to families.

“With locations scattered across the Siouxland area, we try

to eliminate transportation as a potential barrier for clients

to get services. We collaborate with numerous community

resources to provide comprehensive wraparound services

for parents and children. We want to be able to help wherever

the need is. The great thing about our Family Resource

Center, is you may receive incentives for completing any of

our classes, such as a car seat, a pack-an-play, baby gates,

training toilets, diapers, formula…just to name a few things, “

explained Lauren, “We work to connect them with resources

regardless if they’ve completed one of our classes.” Classes

are also offered in Spanish.

If any of the services mentioned so far sound

like something you or your family may need, the

organization can be reached at 712-255-4321, email

to: info@crittentoncenter.org, or visit their main

office, located at 600 4th Street, Suite 100, in the Ho-

Chunk Centre, Sioux City, IA 51101.

“This team is all heart-driven, service-driven people. We are happy and willing to

help people without judgment, regardless of the circumstances. We don’t care.

We want our clients to be happy, healthy, and as successful as possible!

”

– Lauren Miller, Federal Project Director RPG, and

Marketing Outreach Coordinator for the Crittenton Center

“This team is all heart-driven, service-driven people. We

are happy and willing to help people without judgment,

regardless of the circumstances. We want our clients to

be happy, healthy, and as successful as possible!” stated

Lauren.

The second division of the organization is the Child

Welfare and Well-Being Division.

“This hosts our Transitional Therapeutic Home and

Supervised Apartment Living. Our Transitional Therapeutic

Home is an emergency youth shelter. The youth that are

served here range from ages 0 to 18 years old. Youth may

have been removed from their homes due to parental/

caregiver abuse or neglect and are typically brought

in to us by the Iowa Department of Health and Human

Services, Juvenile Court Services, or Law Enforcement,”

said Lauren.

The youth in this division receive shelter and education,

and their mental and behavioral health needs are also

addressed. However, this is not a case of three hots and

a cot.

“We have an actual school inside the shelter with

certified teachers and a curriculum that follows the Sioux

City Community School District. The teachers are just

amazing and provide a lot of unique, hands-on learning

experiences!” exclaimed Lauren.

This division also hired two in-house therapists last fall

thanks to their Regional Partnership Grant.

“They provide much-needed therapy services. Some of

these kids have been put through some pretty extensive

trauma. While it is unfortunate, we’re grateful they’re

being helped here,” said Lauren.

The original expectation of stay for a child in shelter was

30 days. After that, they are placed into foster care, with

another family member, a mental health treatment facility,

or, if specific criteria have been met, they are allowed to

return to their parent(s) if deemed appropriate and safe.

“The kids in our care stay with us longer than 30 days.

Our most recent report states that the average stay for

youth is 128 days. Unfortunately, immediate placements

aren’t always available, so they get to stay with us a bit

longer. And frankly, we love having them. They’re just

awesome kids. There are so many different personalities,

experiences, and walks of life. We’re just a big family here.

We, as a staff, are being trained as surrogate parents,

essentially, through our ‘Teaching Family Model’. We offer

them ‘Voices and Choices’, motivation, life skill-building,

and accountability for every situation and interaction in

life.

The therapy models used in the shelter are evidencebased,

and the response to them has been impactful. All

staff are trained in Youth Mental Health First Aid and a

host of other Trauma-Informed Care practices. Trainings

in these topics are available to the public upon request,

and at no cost. Crittenton Center is the proud recipients

of four Federal Grants that help supplement essential

programs and services for youth and families. To learn

more about them, visit www.crittentoncenter.org/news.

“We like to be able to take the kids out for activities and

outings, and remind them that they are a part of a larger

community that loves and supports them. It’s a great

environment, culture, and ecosystem. We prioritize not only

their needs, but their wants as well. Even if there are times

when someone gets a little anxious or scared and leaves,

they know they can are always come welcome back. The

porch light is always on. We want them back, and we’re

always prioritizing their needs and wants,” explained Lauren.

Tune in to the rest of the webcast to hear about the

Supervised Apartment Living Program, which the Crittenton

Center also offers for youth aged 16.5 to 21, their six

Tiny Homes and their new Street Outreach program for

homeless children or those at risk of becoming homeless,

up to the age of 26.

Save the date. The 130th Celebration for the

Crittenton Center will be held on November 8,

2025. More news will be announced as the date

approaches. On July 1, 2025, 130 days before the

Celebration, Crittenton will be sharing 130 stories

for 130 years of celebration. If you’ve ever had any

involvement with the Crittenton Center that has

touched your life or your heart, visit their website

and learn how you can share your story.

Funding for this article was made possible (in part) by the Substance Abuse

Mental Health Services Administration (SAMHSA). The views expressed

in this publication do not necessarily reflect the official policies of the

Department of Health and Human Services, nor does the mention of trade

names, commercial practices, or organizations imply endorsement by the

U.S. Government.

Amy Buster has been a writer/editor for the past 25 years,

specializing in newspaper and magazine publications.

Expand is Committed to

Supporting Siouxland’s Local

Small Businesses and Nonprofits.

We have a platform,

and we want to share it with you.

Get in front of the community by joining

Stacie on a Facebook Spotlight.

Get the details by scanning

the QR code or visit

www.expand2more.com.

EXPAND | Give MORE /35

EXPAND | Give more /36

Siouxland United FC:

The Rise of the Outlaws in the Heartland

A Bold Vision Anchored in Community

Founded in 2023 by Siouxland Pro Sports LLC,

Siouxland United FC emerged with a mission that

extended far beyond the pitch. Built by founders

Mike J. Wells, Jesse Castillo, Adam Dean, and

Tabatha Dean, the club sought to bring high-level

soccer to Siouxland and unify the region under a

banner of pride, perseverance, and passion. Their

brand—the Outlaws—pays tribute to the rugged,

independent spirit of the Midwest, where grit and

heart run deep.

From day one, the club positioned itself as more

than a team. It became a catalyst for civic pride,

building bridges between fans, players, businesses,

and youth athletes across the region.

Breaking into the National Premier Soccer

League

In 2024, the Outlaws entered the National Premier

Soccer League (NPSL), joining a competitive North

Conference with teams such as Duluth FC, Joy

Athletic Club, and the Minnesota Blizzard. Under

the guidance of Head Coach, the club made an

immediate impact, using Bishop Heelan Memorial

Field as their stronghold for home matches.

Though new to the league, Siouxland United

quickly proved they belonged, battling through

tight contests, thrilling wins, and valuable learning

moments during their debut season.

Inaugural Season Record: Wins, Losses, and

Lessons

Siouxland United FC’s first season in the National Premier

Soccer League was nothing short of a wild ride. From the

roar of the first home crowd to the final whistle of the last

match, the Outlaws gave Siouxland something to believe

in—a team that played with heart, fought for every minute,

and made every matchday a moment to remember.

The season began with promise and pressure, including a

tough first road trip that tested the team’s grit. But the real

magic happened at home, where the Outlaws claimed their

first-ever victory under the lights at Bishop Heelan Field. It

wasn’t just a win but a statement that Siouxland soccer had

arrived.

The club battled fierce competition throughout the season,

from high-scoring thrillers to hard-fought defensive duels.

Fans witnessed highs like a 5–0 rout and the unforgettable

energy of a comeback win, as well as lows that sharpened

the team’s resolve. Each match, win or lose, became a

building block for something bigger.

Despite finishing just shy of the playoffs by a mere two

points, the Outlaws ended their debut campaign with a

sense of pride and purpose. The players grew, the fans

rallied, and the city stood behind its club in ways that set

the tone for years to come.

For Siouxland United, it wasn’t just about the scoreline. It was

about starting a legacy, and that legacy is just beginning.

Building More Than a Club: Community at the Core

One of Siouxland United FC’s most striking qualities is the diversity of its roster.

At one point, the team proudly featured players from 17 different nationalities,

reflecting a truly international spirit. The squad’s global makeup, paired with a

Midwestern work ethic, has created a team culture that is as united off the field

as it is competitive on it.

EXPAND | Give more /37

From the very beginning, Siouxland United FC made it clear: this is a club for the

people. The organization has prioritized youth clinics, grassroots events, and local

partnerships to ensure that soccer becomes a cornerstone of community life. These

outreach efforts are designed to inspire the next generation of Siouxland players,

coaches, and fans, offering skill-building opportunities and mentorship.

The club actively supports and collaborates with organizations like the Norm Waitt Sr. YMCA, Boys and Girls

Club, Big Brothers Big Sisters, Winnebago, and other local nonprofits. Whether it’s volunteering time, sharing

resources, or raising awareness, Siouxland United uses its platform to serve the broader Siouxland community.

The club’s front office and coaching staff echo the same sentiment: soccer is simply the vehicle, community is

the mission. Whether through food drives, school visits, or field days, the Outlaws view every interaction as an

opportunity to uplift and unite.

As one club rep said, “We want to be the team kids grow up cheering for, and someday, playing for.”

Eyes on the Future

The 2025 season started with its share of

adversity. Siouxland United FC opened with

two tough road losses—one to longtime

rivals Sioux Falls Thunder and another to the

Iowa Demon Hawks. But if anyone thought

the Outlaws were rattled, they were quickly

proven wrong.

In their first home game of the season, the

Outlaws delivered a resounding 5–0 win

over Joy FC, reigniting the spark that fans

had been waiting for. The momentum grew

from there, with a 4–1 victory the next day

against the Minnesota Blizzard, followed by

a dramatic 1–0 win against Duluth FC, sealed

by a clutch header deep into stoppage time.

Most recently, they notched a 2–1 away win

over Joy FC, securing a comfortable secondplace

spot in the conference.

But it’s not just the results on the field that are

turning heads—individual talent is breaking

through in significant ways. The season

began with two NCAA Division I players from

Creighton University, both of whom were

so impressive that they were called up midseason

to join USL Championship side Miami

FC. One of Siouxland’s top center backs has

also drawn national attention, receiving a

personal invitation from Sporting Kansas

City’s first-team head coach to join them this

summer after the NPSL season concludes.

With two home games and two away games

remaining, the Outlaws are in a prime

Top left: Will Devine (Iowa,USA), Joao Lutz (Rio de Janeiro, Brazil), Dariel Contrera

(Dominican Republic), Xavier Davidson (Jamaica), Kris Martial (Montreal, Canada),

and Yali Cohen (Israel)

Bottom left: Kyohei Eguchi (Japan), Emilio Madrigal (Texas, USA), Lucas Foreman

(Nebraska, USA), Javi Munoz (Madrid, Spain), and Keitatsu Yoshida (Japan)

position to make the playoffs and contend for their first-ever

conference or regional title in just their second year.

A Legacy in the Making

Siouxland United FC is writing one of the Midwest’s most

exciting soccer stories. They’ve built a competitive team, a

recognizable brand, and a loyal following in just two seasons.

But more than that, they’ve built community.

For the Outlaws, success isn’t just measured in goals—it’s in

impact. And Siouxland is taking notice.

expand | GIVE MORE /38

Hot

Air

By Tony Michaels

Coffee Shop Contemplation

I

am penning this essay on a Sunday morning at

a great little coffee shop. As a person who does

a lot of work based out of the home, my trips to

Java locations offer a glimpse of tranquility and

a time of reflection. I usually jot down some notes while

jamming out to a classical motivation playlist mixed with

’80s hair metal and plan out personal and work goals for

the next week. “Unskinny Bop – just blows me away…yeah!”

On a recent recording of The What the Father podcast,

I found out that I am planning the wrong way because I

don’t allocate the time to accomplish these goals. This is

probably because I don’t know what time of day or night I

will be up with my adult son with autism. Clocks are more of

a snapshot of a life I had not planned. If you get an e-mail

from me at 3 a.m., the caregiver lifestyle clock reminds me

it’s more of a 24/7 gig. It’s all good. Many parents of those

who follow the same path will share with you that you need

to learn to adjust and adapt.

Speaking of adaptation, I would like to change the way I

view my use of social media. I guess it’s like a mid-year New

Year’s resolution that was hatched at the witching hour of 3

a.m. At that time, I saw a post from Pittsburgh Pirates active

legend, Andrew McCutchen. An avid baseball fan shared

that the season was over and the team should trade him

and focus on younger players. The star player responded,

“Well, thank God you are not a GM. I’m about to get off this

app. It truly is a dark and depressing place. Let me go touch

grass.”

a.m., I may get back to you

right away – especially if the

message is about a Husker

quarterback, a funny movie

you giggle through every

line, 80’s rock, or about a

great moment we shared

back at Abel dorm rooms in

1994.

Those topics really do

Kickstart my Heart! You just

have to have a little Patience

to realize when you should

log off.

Tony Michaels is a fun-loving author who spends way too much time jotting

down notes at your favorite coffee shop. He’s a “What the Father” podcaster

and creator of www.baldandwitty.com

Photo Contributed by Tony Michalski.

I’ve thought a lot about this interaction over the past few

days. Have you ever charted your happiness level and

how it correlates to being on social media apps? I had a

great day yesterday visiting with family and heading to a

kiddo’s birthday party. Although I was disappointed there

wasn’t a bouncy house, I enjoyed the heck out of sharing

conversations, hugs, and movie suggestions with loved

ones. Oh man, “One of Them Days” on Netflix is so funny. It

was a delightful day all the way around, and my cell phone

and social media were parked for the day.

Okay…when does social media enhance my life? Hearing

from and reaching out to connections from the past.

Watching sporting events with a lot of drama, like the NFL

draft, Husker games, and cooked-up controversies, adds

joy, and I will focus on using those sites for those purposes.

Like my goal-setting mindset, I’m sure tracking my happiness

with social media usage will need some tweaks. If you can

share with me ways that your life is better because of these

apps, send me a message @baldandwitty on X. If it’s 3

143 HIGHWAY 77

P.O. BOX 390

WINNEBAGO, NE 68071

1501 330TH STREET

SLOAN, IA 51055

1013 S. MAIN STREET

P.O. BOX 423

EMERSON, NE 68733

HO-CHUNK CENTRE

600 4TH STREET

SIOUX CITY, IA

1030 BUFFALO TRAIL

#130

WINNEBAGO, NE

Expand Magazine - Volume 7 Issue 4

Transform your PDFs into Flipbooks and boost your revenue!

Expand Magazine - Volume 7 Issue 4

Transform your PDFs into Flipbooks and boost your revenue!

Delete template?

Save as template ?