R&B Strategy presentaion

Threads of
Celebration
PRESENTED BY
KRISHNA SUDHEER

Overview
R&B Fashion is a popular value and lifestyle fashion brand operating across India
and the Middle East.
Launched in 2012, it offers trendy, high-quality clothing for men, women, and
children.
The brand features both ethnic and western wear, catering to diverse fashion
tastes.
Known for affordable prices without compromising on style or quality.
Provides seasonal collections designed by an in-house team of designers.

Campaign 1
OFFLINE

Strategy 1
Experience Fashion Like Never Before -Magic Mirrors
Try before you buy—virtually! An interactive mirrors allow customers to see how
different clothes look on them without the need to change outfits. Using
augmented reality technology. It’s fast, fun, and saves time during busy festive
days.

Strategy 2
Festive Flash Sale – Limited Time, Big Savings!
A short-time offer with huge discounts on selected items during peak festive days
to create urgency and boost quick sales.
Customers who shop during the flash sale get surprise festive gifts
Limited quantity to build excitement and urgency

Strategy -3
Festive Selfie Booth – Share to Win!
Create a vibrant, festival-themed selfie booth inside the store . Encourage customers
to snap a photo, share it online, and tag your brand for a chance to win exciting
prizes.
How It Works:
1.Strike a Pose: Visit the Festive Selfie Booth – fully decked out with seasonal
decor and fun props.
2.Snap & Share: Click a fun selfie or group photo.
3.Post & Tag: Share on Instagram or Facebook. Use hashtag #StyleItWithR&B and
tag @randbfashion.
4.Win Big: The best selfies win gift vouchers, exclusive discounts, or festive
hampers .

Campaign 2
ONLINE

Strategy 1
R&B Live Festive Shopping – Shop Live. Shine Bright.
Host interactive live shopping events on Instagram, Facebook, or YouTube where a
host (or influencer) showcases festive collections, exclusive deals, and styling tips.
Viewers can shop directly from the live stream.
What to Include in the Live:
1.Festive Outfit Reveals – Highlight new arrivals and must-have ethnic wear,
accessories, etc.
2.Live Styling Tips – Mix-and-match festive looks, celebrity-style inspiration.
3.Exclusive Live Deals – Special discounts for viewers who shop during the stream.
4.Q&A Session – Let viewers ask about sizing, fabric, styling advice.
5.Lucky Draw or Flash Giveaway – Viewers who comment or share the stream enter
a quick giveaway.

Strategy 2
Send festive day greetings - With special discounts
Don’t always have to go above and beyond to establish an emotional connection
with the customers-sometimes a simple greeting or a personalised offer does the
trick.
Message:
“Celebrate the season of joy with the gift of fashion. Festive days call for fabulous
looks – and fabulous offers!”
Offer Details:
?
Flat 20% OFF on all festive collections
Promo Code: FESTIVE20
Valid Dates: [Insert festive period]
Where to Shop: In-store & online at randbfashion.in
Greeting message with a special discount—perfect for SMS, WhatsApp, email.

Thank you
PRESENTED BY
KRISHNA SUDHEER