Tackle Trade World August 2025

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EVERY MONTH

AUGUST 2025

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PAGE 34

MORE PEOPLE GOING FISHING

THAN EVER IN THE USA

Arecord number of people in the USA

– some 57.9 million – went fishing

during 2024, as the upward trend in

participation in the sport continues.

Some of this boost can be attributed to a

record number of saltwater anglers taking to

the water – 15.1 million in total – with more

black Americans also enjoying the sport than

since records began 17 years ago.

The number of Hispanic anglers has

continued to climb – doubling over the

past decade to 6.6 million – while female

participation remains at an all-time high of 23.1

million.

The information is detailed in the annual

Special Report On Fishing, produced by the

US’ Outdoor Foundation and the Recreational

Boating and Fishing Foundation (RBFF).

The report provides a comprehensive

review of fishing participation trends going

back to 2007, including detailed information

on specific fishing categories. Findings also

include motivations, barriers, demographics

and preferences of all anglers, including key

segments such as youth, Hispanic Americans,

Black Americans and females.

It revealed that, in 2024, 57.9 million

Americans aged six and over took to the

nation’s waterways to enjoy recreational fishing,

up from 57.7 million in 2023. The fishing

participation rate remained at 19 per cent, an

all-time high.

Interestingly, anglers are actually taking less

trips per month – 68 per cent of participants

fished between one and 11 times during 2024;

which is less than one per month.

Regular anglers are taking less frequent trips;

just 32 per cent fished once a month or more

during the past year, which is down from 37 per

cent a decade ago.

Fishing’s national participation rate among

children aged six to 17 declined slightly in 2024

but remained higher than five years ago while

the number of participants aged six to 12 rose

slightly to 7.5 million last year. But among those

aged 13 to 17, it fell from 5.6 million last year to

5.2 million.

More than 43 million Americans went

freshwater fishing, with the participation

rate holding steady at 14 per cent for the third

consecutive year.

After hitting 15 million anglers for the first

time in 2023, saltwater fishing participation

grew slightly to 15.1 million in 2024. This was

the highest number on record, over 500,000

anglers more than in 2020, and over three

million participants higher than a decade

earlier.

Continued on page 8…

S E N T T O M O R E T H A N 1 8 , 5 0 0 T A C K L E I N D U S T R Y

PROFESSIONALS IN OVER 120 COUNTRIES EVERY MONTH

EDITORIAL

AUGUST 2025

Editor: John Hunter

+44 7990 542958

john.hunter@artichokehq.com

A journalist all his life and with 20-plus years of international

business magazine experience, John was

the founding editor of TTW and has now returned to

the helm. He has helped many brands launch and

grow over the years through B2B publications and

via his own consultancy business.

ADVERTISING

North America: Bart Manganiello

+1 914 722 7601

bartalm@optonline.net

For over 38 years, Bart has been working with trade

magazines, 34 in the tackle industry. Since 2001, he

has been TTW’s North American Director, providing

the best communication programs to companies,

helping them connect with current and prospective

trade partners around the world.

Rest Of The World: Guido Knegt

+39 3475036436

guido.knegt@artichokehq.com

A Dutchman, he spent five years travelling the world

as a scuba-diving instructor and English teacher before

settling down in Sardinia. He previously worked

for TTW from 2014 - 2017.

China: Robert Li (Li Ziwei)

+86 13451914155

robert.li365@gmail.com

Since 1993, Robert has been editor-in-chief and

reporter for fishing publications in China, to magazines

and newspapers. He has also been delivering

professional trends to the tackle industry and has

managed a popular fishing forum, facilitating the

exchange of insightful industry information within

China’s premier fishing community.

ARTICHOKE MEDIA LTD

Suites 2 & 4 Global House, Colchester, Essex, CO1 2TJ, UK

HOW TO KEEP

CHURNING OUT

ANGLERS

It’s heartening to see reports that the

USA continues to boast strong numbers

of anglers, with some sectors at an

all-time high, while in other countries

and regions the sport also appears to have

enjoyed a boost.

The latest licence figures from the UK,

for example – helped undoubtedly by a very

warm, dry spring and early summer – are

keeping the tackle trade buoyant.

However, a closer look at both of these

markets – and doubtless a few others too –

reveals a worrying trend… what the industry

calls “churn”; a subject we have dealt with

more than once in this column.

In other words, while there are good

numbers of people picking up a fishing rod

for the first time, hanging onto them is

proving problematic.

Churn refers to the turnover of anglers –

thankfully in the US, the UK and a few other

regions, the increasing number of people

going fishing outweighs those hanging up

their fishing rods, which means an upward

trend currently… but it’s fine margins.

The 2024 Special Report on Fishing in the

USA – compiled by the Outdoor Foundation

and the Recreational Boating and Fishing

Foundation (RBFF) and outlined elsewhere

in this magazine – claims there are almost 60

million anglers in the country.

But regular anglers are, in general, taking

fewer trips. More alarmingly, while 16.9

million new or returning anglers picked up

a rod, 16.6 million left the sport; leaving us

the industry with a new gain of just 300,000.

Fine margins indeed…

We do appear to have some answers as

to how to address the churn, though. The

report – like many before it – details that

introducing young people to fishing at an

early age is crucial.

It says 85 per cent of current fishing

participants in the USA fished before the age

of 12. Participation rates fell sharply after a

child turned 18, making families with young

children an important focus for the future.

It’s understandable, as we grow older,

other things take up our time so fishing

becomes just one of the thousands of hobbies

or interests vying for the attention of us all.

The RBFF – through Take Me Fishing –

the American Sportfishing Association and

others have a range of initiatives in place to

target these groups and make it easier for

them to access fishable water. In the UK, the

Angling Trades Association owns the Take A

Friend Fishing and National Fishing Month

campaigns.

All of these schemes are designed to get

more families and more kids out on the water

and they really need the entire industry to

get behind them, supporting them with

resources like cash and suitable tackle as well

as ensuring they are shared with your own

communities.

Get in touch with your local trade body

and see how you can help. Their work is

designed to help you benefit and if you don’t

support them then you may have no anglers

– or fishing – in the future.

/tackletradeworld

/company/tackle-trade-world

WELCOME

STICK MASTER 127

DESIGNED AND

TESTED FOR EUROPE

FORWARD

FACING

SONAR

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LIVINGSTONLURES.COM

AUGUST 2025

Contents

CONTENTS

08 NEWS

Spanish lure maker Lukris is looking for a buyer,

the trade pays tribute to former Rapala VMC USA

president Tom Mackin who has passed away and

Solar Tackle is looking for German sales experts as

it looks to grow.

10 NEWS

Case maker Peli Products has a new western

Europe sales director, we have news of the

winners from the UK’s big Sea Angling Classic

event while US distributor Pitman Creek buys the

Sports Specialists business.

12 DISASTROUS FISHING BAN OVERTURNED

Six months after it was proposed, the US’ National

Oceanic and Atmospheric Administration (NOAA)

Fisheries has withdrawn a three-month bottom

fishing closure for a snapper/grouper fishery.

14 EUROPEAN FISHING AND BOATING GROUPS

UNITE

The European Boating Industry (EBI) and the

European Fishing Tackle Trade Association (EFTTA)

have entered into a partnership to strengthen

cooperation between these two sectors.

16 GET READY FOR EFTTEX 2025

It’s not long to go until EFTTEX 2025 in Brussels.

Visitor registration is now live and more event

details, including the popular gala dinner and

awards night, have been confirmed.

18 SWEDISH SPINNER BRAND MARKS 75 YEARS

In 2025, Myran Sweden proudly celebrates 75

years of continuous production, marking a rich

18

20 26

legacy in the world of sport fishing gear. It’s come a

long way in that time…

20 SPOTLIGHT ON… HOOKS

At the heart of catching any fish lies a small but

essential tool – the hook. Understanding their

styles, patterns sizes and uses is not only essential

for success but also critical for sustainable and

responsible angling.

22 SHOP WINDOW

A look at some of the most popular hook patterns

and recent launches which you could consider

stocking to offer more choice in your retail

environment.

24 100 YEARS OF EAGLE CLAW

More than a century ago, Andrew D McGill set out

to create a better fly but ended up developing the

first Eagle Claw fish hook. Now, 100 years on, the

American-made brand is a byword for quality and

trust.

26 REPACKAGED FOR THE PLANET

Global hook giant Mustad has introduced

sustainable packaging and upgraded hook

technology, which it says will cut plastic use by 73

per cent. TTW unpacks the plans…

28 READY TO GO PRO WITH AUSTRALIAN LURES?

From a background in Australian tournament

fishing, Pro Lure has grown into a popular brand

with an ever-expanding network of dealers and

distribution and has plans to grow even further

across the globe.

30 GETTING YOUR TEEETH INTO PREDATORS

Predator fishing – targeting fish that actively

hunt other fish – is a thriving and growing sector,

appealing to anglers seeking the thrill of aggressive

strikes and challenging battles.

32 BERKLEY MOVES FORWARD WITH LINES

Few brands in fishing have shaped the sport quite

like Berkley, thanks to lines that were angling

30

32

evolution milestones. Now that legacy continues

with Forward Line, made for modern anglers

across Europe.

34 DOING BUSINESS WITH… HUNGARY

With its rich freshwater resources and a longstanding

angling tradition, Hungary is a key player

in the fishing tackle industry, not just in central

Europe but increasingly across the world, so it pays

to get connected…

40 TAIWAN TACKLE SHOW PUTS FAMILY FRST

With a theme of “Family Fishing, Endless Fun,”

the Taiwan Fishing Tackle Association’s recent

show attracted dozens of tackle businesses and

promoted fishing culture and marine education.

42 HOW TO GET FOUND EASIER WITH SEO

Search Engine Optimisation (SEO) is one of the

most powerful tools in digital marketing. By

making your website appeal to search engines you

can increase your visibility, drive more traffic and

generate more revenue.

44 WHY EUROPEANS LOVE LIVINGSTON

Livingston Lures has earned its reputation as

one of the most innovative brands in the US

fishing market, thanks to cutting-edge technology,

relentless product testing and a laser focus on

helping anglers succeed.

46 MAKING CONTACT

More key products that have been recently

released onto the market, from storage to lures

and boat mounts. What will be making its way

onto your shelves?

06 WWW.TACKLETRADEWORLD.COM

NEWS

Continued from page 3…

For the second year in a row,

fly fishing topped eight million

anglers, but national participation

rate remained at three per cent,

with 78 million outing sin total

during the year.

The report leans heavily on

what is called the “leaky bucket”

analysis, which measures

the annual churn of fishing

participants – those joining or

rejoining the activity compared to

those quitting.

Following a sizable net increase

of 3.2 million fishing participants

in 2023, 2024 saw a modest gain

of nearly 300,000 anglers – 16.9

million new or returning anglers

fished, while 16.6 million left the

sport.

Only one in five US anglers

typically fished alone, reiterating

that fishing remains a shared

activity, with almost 8 out of 10

anglers saying they usually fished

in groups of two to five.

The report authors said: “The

year 2024 brought encouraging

developments (easing inflation,

strong employment data, market

highs) amid a troubling backdrop

(deepening partisanship,

continued global strife, AI

worries). Through it all, fishing

remains a gateway to health,

wellbeing and togetherness.

“Data continues to underscore

the critical importance of

introducing fishing at a young

age, as 85 per cent of current

fishing participants fished before

the age of 12. Participation rates

fell sharply after a child turned

18, making families with young

children one key to growing

future participation.

“By understanding the

demographics, motivations

and barriers of participants, the

fishing industry can better reach

young Americans, nurture a new

generation of fishing enthusiasts,

and retain those new to the sport.

Connecting youth to fishing

will ensure that our nation’s

waterways are protected, our

communities are healthy, and our

industry is thriving.

“More than a hobby, fishing

represents a way of life, a

connection to wildlife, and a

sustainable way to support

your family, community and

local business. Whether on

lakes, rivers, streams or seas;

from shorelines, boats or

embankments; millions of

Americans were united in 2024

by the love of fishing.”

The report can be downloaded

here: https://lnkd.in/dgqR4w-P

MUD HOLE BACKS

MIGHTY RIVER RECOVERY

Mud Hole Custom Tackle, part of the Foundation Outdoor

Group, has revealed details of an important partnership with

Mighty River Recovery in the USA.

The collaboration provides for

financial support, fund raising

and hands-on volunteerism to

support Mighty River Recovery’s

mission of restoring the wildlife

habitat on Florida’s St. Johns

River.

Florida-based Foundation

Outdoor Group vice-president,

Hunter McKamey (pictured on

left), said: “The important work

Mighty River Recovery is doing

is crucial to the future of the St.

Johns River. We are thrilled to

be supporting such a worthy

initiative, right in our back yard.

“I have enjoyed countless

hours fishing the St. Johns River

in my youth and have seen the

significant decline in the fisheries

and wildlife, firsthand. The entire

Mud Hole team is excited to roll

up our sleeves and help Joe Balog

and the Mighty River Recovery

organisation make a significant

impact for the future of this

critical habitat.”

Spanish tackle

company up for sale

After many years dedicated to

the manufacture and supply of

artificial baits including spinners

and spoons, Spanish company

Lukris SL is set to close due

to retirement but it is on the

lookout for a buyer.

It said it was a difficult but

carefully thought-out decision

to close its doors due to the

retirement of the founding

partners but it believes there may

be an opportunity for a buyer to

continue the story.

The family firm started from

scratch back in 1961 but it has

always been about more than

business; it has been a dream

come true, a story of effort,

dedication and a love for fishing.

From its beginnings, it has

worked enthusiastically to

offer products of the highest

quality and trust. Under its own

Mapso brand – spanning years

of research, innovation and

commitment to its customers – it

has strived to develop products

Joe (pictured on right

spearheaded the non-profit

organisation after witnessing the

negative impact nutrient loading

and rapid development have

had on what is Florida’s longest

river, one of the state’s largest

freshwater resources and, once, its

premier bass fishery in Florida.

He added: “Mighty River

Recovery is truly focused on the

that not only meet expectations

but exceed them, always seeking

excellence in every detail.

While Rublex, a French-origin

brand dating back to the 1950s,

came into the fold in 1990 when

Lukris took over its management

after the original company closed.

Since then, it has kept its tradition

and quality alive, adapting it to

modern times while preserving its

classic and reliable essence.

A statement from the company

said: “Now, with this closure, we

want to express our hope that

someone passionate about fishing

sport and eager to continue this

tradition can take over Lukris SL.

“The company has always been

a family project and we believe

that its spirit can live on in the

hands of someone who shares our

love for this sector and values the

quality and history we have built

over the years.

“We would love for this

tradition to keep sailing into new

hands, with the same passion

actions that will restore the

St. Johns. We’re performing

the research, getting in the

water and doing the work to

replenish the habitats that will

rehabilitate the ecosystem.

“We are grateful for the

support and enthusiasm that

Hunter and the Mud Hole team

are bringing to our organisation

and we look forward to doing

great things together for the

St. Johns River.”

mudhole.com

and dedication that have

characterised us.

“Thank you to all our

customers, friends and

collaborators for trusting us

and accompanying us on

this journey. Although we

are closing a chapter, we are

confident that the future can

bring new opportunities and

new dreams for those who wish

to continue with the passion for

sport fishing.”

Anyone interested should get in

touch with the business via

elena@lukris.com


SOLAR SEEKS

GERMAN SALES

EXPERTS

Carp angling brand Solar Tackle is on the hunt for two area

sales manages to help grow its business and expansion

across Germany

Each role – one in northern and

one in southern Germany –

involve driving sales growth in

that territory by identifying and

securing new retail partners,

strengthening relationships with

existing customers and ensuring

outstanding customer service.

The candidates will also play a

key role in brand promotion, both

through in-store engagement and

at public angling events, while

contributing to the development

of a strong sales team to further

establish Solar Tackle’s presence in

the region.

The successful candidates will

be required to identify and acquire

new retailers and distribution

partners, develop and execute

strategic sales plans to increase

market penetration and revenue

and maximise sales opportunities

with existing customers by

introducing new products,

promotions and merchandising

support.

They will also need to build

and maintain strong, longterm

relationships with store

owners, managers and buyers,

provide exceptional customer

service, ensuring stock levels,

product knowledge and brand

representation are at their best

while conducting regular store

visits, training sessions and followups

to give retailers the tools to

RAPALA VMC MOURNS

LOSS OF TOM MACKIN

The tackle trade has been saddened by news of the passing

of Tom Mackin, a former president of Rapala VMC USA

and longtime member of the Rapala VMC group executive

committee.

drive sales.

In addition, the roles involve

representing Solar Tackle at

key trade shows, exhibitions

and angling events across the

country, engaging with the

angling community to drive

brand awareness and customer

loyalty while working alongside

the market teams to develop

region-specific campaigns and

promotions.

They will also help identifying

and mentoring potential brand

ambassadors as well as provide

training and guidance for team

members and retail partners to

uphold the company’s values and

sales strategies.

Each candidate will need proven

sales experience, ideally in the

angling, outdoor sports or related

industries, a strong track record

in business development and

account management, fluency in

written and spoken German and

English, excellent communication,

negotiation and interpersonal

skills and must be self-motivated,

results-driven, and able to work

independently.

While the role is remote,

willingness to travel extensively

across Germany is a must and

a passion for carp angling and a

deep knowledge of the industry is

preferred.

In return Solar Tackle offers

a competitive salary and

performance-based commission,

travel expenses, a dynamic and

passionate work environment and

the opportunity to grow with a

leading angling brand.

To apply, contact

jobs@solartackle.co.uk

UNI PRODUCTS J.G. Cote Inc.

1004 Principale

Ste-Melanie, QC. Canada JOK 3AO

Tel: 450-889-8054

Toll-Free: 1-877-889-8054

Fax: 450-889-5887

Email: info@uniproducts.com

Tom dedicated over 30 years

of his life to the Rapala brand,

helping to shape its legacy with

passion, integrity, and visionary

leadership. He had recently

entered retirement.

Rapala VMC president and

CEO Cyrille Viellard led the

tributes, saying: “Throughout

his remarkable career, Tom was

known not only as an exceptional

marketer but also as a warm,

humble and compassionate

leader.

“His deep knowledge of the

fishing industry, combined with

his unwavering support for

colleagues and partners alike,

earned him respect across the

global angling community.

“Tom’s impact extended

far beyond business. He was a

mentor to many, a trusted guide

and, above all, a dear friend.

His leadership left a great mark

on Rapala VMC and especially

on our Team USA colleagues,

many of whom grew under his

guidance.

“Our thoughts are with Tom’s

family during this difficult time.

We are grateful for the legacy he

leaves behind.”

TAKE CONTROL OF SPOOLED

WIRE WITH THE UNI-STRAP

Look to UNI for the best in spooled fly-tying materials!

www.uniproducts.com

WWW.TACKLETRADEWORLD.COM 09

NEWS

SCOTS MAKE TRIUMPHANT

RETURN TO DEFEND SEA

ANGLING CLASSIC TITLE

Last year’s UK Sea Angling Classic champions returned in

style to retain their title in impressive fashion.

The trio of Stuart Cresswell,

Steven Toner and William

Kennedy aboard Bluefin

outclassed the opposition by

boating a two-day total of

1,956cm of the target species in

The Solent on the UK’s south

coast.

That was a huge 264cm ahead

of second-placed Hot Pursuit,

crewed by Adam Kirby, Dan

Sissons and Peter Baker, closely

followed by Jonathan and Joseph

Challinor and Joel Cripps on

Tequila, just 25cm behind.

Looby IV – with David Wilson,

Jeremy Shutter, Stuart Jones and

Matthew Wilcock aboard – came a

creditable fourth, just 5cm behind

with 1,662cm while Black Bridge’s

Jack, Shane and Marcus Coombes

with Harry Coles finished fifth.

The 30-plus boats fished a large

area of the prolific Solent for five

target species of bass, black bream,

rays, tope and smoothhound on

a catch, photograph and release

basis – with the longest three fish

of each species counting towards

the final total each day. The overall

length over two days determined

the winners.

The Bluefin crew (pictured

below), who travelled down

from Scotland for the third year

running, took their share of the

£65,000 prize table, including a

cheque for £10,000 of Lowrance

gear, Crewsaver championsbranded

lifejackets, YETI custom

painted gold winners’ tumblers

and cool boxes, Mermaid gin and

a Crewsaver boat, plus the coveted

Sea Angling Classic trophy.

Bluefin skipper Stuart

Cresswell said: “Two-time

champions does sound good.

Everybody fishing here has made

us feel so welcome; we really

appreciate that. We have been

here all week and people have

helped us to know where to go

and catch those fish.

“We are incredibly grateful to

Lowrance, Crewsaver, Premier

Marinas and YETI for sponsoring

this event. It’s a big investment for

us to come down and participate

and we are really proud to win this

again.”

William Kennedy said: “We

came down and had a game plan

with some marks we wanted to

target, especially after a few days’

practice, but you never know how

it will pan out until you get out

there on the water.”

Part of that plan involved

working out who was doing what

on the boat and pulling together

when needed.

Steven Toner added: “It is

no exaggeration to say this

competition really is all about

teamwork – and this was a great

team effort.”

As records tumbled, it became

apparent that this was the best

year ever for the crews in the Sea

Angling Classic as it witnessed

the biggest winning total, not

one but five event record-busting

tope which has stood since 2021

in addition to an event record

smoothhound caught by Joseph

Challinor.

In a spectacular prizegiving

ceremony by event organiser Ross

Honey in front of a giant wall of

YETI coolboxes and hundreds of

prizes in Premier Marina’s Port

Solent, crews and individuals were

honoured for their angling efforts.

He also spoke about the

Marc to direct Peli’s

Western Europe sales

Peli Products, a global designer and manufacturer of high-performance

protective cases and advanced lighting systems, has appointed Marc

Prenafeta as sales director for the Western European region.

With over two decades of

international sales and general

management experience, Marc

brings a wealth of industry

expertise to Peli, particularly

from the industrial and public

lighting sectors, as well as

industrial controls and elevator

technologies.

His previous roles include

key leadership positions at

Carandini, Leds C4, SmartLift

and Schneider Electric, where

he demonstrated a strong track

record in strategic growth and

international market development.

Marc’s incorporation is a pivotal

move for Peli as it continues to

consolidate and expand its sales

network across Western Europe

– a diverse region that includes

both established markets such

as Germany and France, and

emerging ones with high growth

potential, notably India and the

Middle East.

Based at the company’s

EMEAI headquarters in

Barcelona, Spain, Marc will lead

the Western European sales

team, strengthening the brand’s

market presence, accelerating

growth initiatives and further

reinforcing its commitment to

providing innovative solutions

and exceptional service to our

customers across the region.

Francesco Della Mora, vicepresident

of EMEAI sales and

marketing, said: “We are thrilled

to welcome Marc to the Peli

family. His extensive international

experience and strategic

insight will be instrumental

as we push forward into new

territories and build upon

our legacy of excellence in

customer engagement and sales

performance.”

www.peli.com


FreeSpirit boat project, which was

conceived to provide everyone,

regardless of age or ability to

access the ocean for leisure,

wellbeing and sustainability

projects. The boat is scheduled to

arrive in Port Solent on July 25th

for the build completion.

There were prizes for the top 15

boats along with the longest fish

of species plus a handful of other

crucial categories:

Longest bass: 70cm, Luke Mckell

Longest tope: 167cm, Adam Kirby

Longest smoothhound: 129cm,

Jonathan Challinor

Longest ray: 67cm, Gareth

Protheroe

Longest black bream: 39cm,

Matthew Wilcock

Best Lady: Caroline Mckell,

Squidward III, 1,061cm

Best Junior: Toby Challinor,

Crewsaver I, 570cm

Best Small Boat (6.5m and under):

Squidly Diddly, Steve & Jeanette

Stefanou, 1,123cm

Best-Placed Yamaha-Powered

Boat: Black Bridge, Jack, Shane &

Marcus Coombes, Harvey Coles

US TACKLE DISTRIBUTOR

BUYS SPECIALIST BUSINESS

Pitman Creek Wholesale LLC, the US-based independently

owned fishing tackle distributor, has entered into an

agreement to purchase Sports Specialists.

Founded in 1972, Sports

Specialists has built a strong

reputation in the fishing tackle

industry under the ownership

of Tom and Susan Ducrest. It

is known for its reliable service

and solid relationships with both

tackle retailers and manufacturers.

James Coffey, president/owner

of Pitman Creek Wholesale LLC,

said, “The acquisition of Sports

Specialists brings together two

companies with very similar

cultures and histories. As Tom

and Susan desire to spend more

time with their children and

grandchildren, it is an enormous

opportunity for Pitman Creek to

expand our geographical coverage.

“I am most excited about

adding the Sports Specialist team

and bringing our industry-best

shipping and data analytics to

their customers. he combined,

expanded product assortment

will be a huge benefit for our

customers. It is a win for everyone

involved: our customers, our

vendors and our employees.”

The acquisition expands

Pitman Creek Wholesale’s

operations in the Midwest and

Great Lakes, nearly doubling

its presence in the region. It

also marks Pitman Creek’s first

acquisition since 2000. The

move is understood to reflect

the company’s focus on strategic

growth and industry leadership.

Addison Coffey, vice-president

of Pitman Creek Wholesale,

added: “The addition of

Sports Specialists reflects our

commitment to smart, purposeful

growth

“We have built our business by

having strong partnerships with

our customers and our vendors.

The addition of Sports Specialist

expands our product assortment

and customer count in a region

where fishing is a key part of the

culture.”

This deal represents an exciting

step in Pitman Creek Wholesale’s

ongoing efforts to solidify its

position as a leading fishing tackle

distributor, servicing more than

7,000 retail doors nationwide and

internationally.

www.pitmancreek.com


FEATURE

ASA FISHING

NOAA WITHDRAWS DISASTROUS

BOTTOM FISHING CLOSURE

Roughly six months after it was proposed, the US’ National Oceanic and Atmospheric

Administration (NOAA) Fisheries withdrew a three-month bottom fishing closure from

Secretarial Amendment 59 to the Fishery Management Plan for the Snapper-Grouper

Fishery of the South Atlantic.

By Rob Shane, American Sportfishing Association Public Affairs Manager.

Photos courtesy of Capt Chris Shultz of Fish Jax Charters (www.fishjaxcharters.com)

While this is a short-term victory

for the sportfishing industry

and coastal communities in the

southeastern United States,

there’s still a lot of work to be done to improve

data collection and expand recreational access

for South Atlantic fisheries.

The proposed closure would have prohibited

fishing for 55 species of reef fish from December

through February each year. NOAA proposed

the amendment as part of a legal agreement

that requires the agency to take action to end

overfishing of red snapper in the South Atlantic.

This settlement was based on notoriously

unreliable data collected by the agency under

the Marine Recreational Information Program

– Fishing Estimate Survey (MRIP-FES). A

recent study by NOAA Fisheries on MRIP-FES

revealed that the program’s estimates may be off

by as much as 30 to 40 per cent.

Additionally, anglers, fisheries managers

and NOAA’s own scientists agree that there are

more red snapper in the South Atlantic than at

any time in recent history.

Sacrifices made by recreational anglers and

our industry have led the stock to rebound 20

years ahead of schedule. We should be rewarded

with expanded access to this fishery, not asked

to endure heavy-handed closures that would

devastate small businesses.

Snapper decisions

The announcement also came with news that

this year’s South Atlantic red snapper season

would be two days –July 11th and 12th. While it’s

a step up from the single-day season in 2024,

it leaves a tremendous amount to be desired.

Continued efforts to improve data collection

and management are necessary, now more than

ever, to facilitate reasonable access.

To achieve this, NOAA must finally turn

management over to the South Atlantic states.

As we’ve seen in the Gulf, where red snapper

seasons are measured in months not days,

states have proven they can effectively manage

their fisheries while balancing conservation and

access.

Recently, the Governors of Florida, Georgia

and South Carolina sent a joint letter urging

President Trump to jumpstart this authority.

ASA and many of our partners have been

advocating this for years.

We look forward to working with the

administration, Congress, NOAA, the South

Atlantic states and anglers to find a durable

solution that ensures reasonable access based

on sound science and reliable data.

Thank you to the hundreds of elected

officials, businesses and anglers who joined

us in pushing back against this haphazard and

unnecessary proposal.

www.asafishing.org


It conquered predators. It rewrote the rules. It became a legend. Built on the body of a herring, armed with a triple-joint

design, the SAVAGE GEAR 4PLAY swims like no other—seductive, lifelike, and downright lethal. Easy to fish. Deadly on the

retrieve. Unmatched on the pause. Predators remember it. Anglers swear by it. Now it’s your turn to unleash the legend.

www.savage-gear.com

FEATURE

EFTTA

EUROPEAN BOATING

AND FISHING GROUPS

UNITE FOR GROWTH

The European Boating Industry (EBI) and the European Fishing Tackle Trade Association

(EFTTA) have entered into a strategic partnership aimed at strengthening cooperation

between Europe’s recreational boating and fishing sectors.

This new collaboration is grounded

in a shared commitment to

sustainability, innovation, and

the long-term growth of these

interconnected industries.

At the intersection of Europe’s leisure

marine and recreational fishing sectors,

EBI and EFTTA combine distinct yet

complementary strengths. EBI spans the

entire boating value chain, shaping policy and

advancing sustainability in nautical tourism.

EFTTA speaks for Europe’s tackle

manufacturers, wholesalers, and fishing

tourism enterprises, advocating for

environmentally responsible recreational

fishing.

By joining forces, the partnership

enhances the visibility and influence of both

sectors within the European Union’s policy

landscape.

Working together

The agreement outlines a coordinated

approach to advocacy, data sharing and

communication, with a strong focus on

shaping policy and public dialogue around the

blue economy, marine access, environmental

sustainability and tourism.

Joint participation in flagship events such

as the EFTTA Angling Summit and EBI’s

Blue Innovation Dock will serve as key

platforms for visibility and collaboration.

In parallel, both organisations will engage

in shared public affairs efforts and contribute

to policy discussions on qualifications and

recreational access.

Regular meetings between leadership

teams and the development of joint action

EFTTA president Gerard Bakkenes

plans will support implementation, reflecting

a pragmatic, forward-looking partnership

that balances strategic alignment with

institutional independence.

Gerard Bakkenes, president of EFTTA,

said: “This partnership marks an important

step forward for Europe’s recreational fishing

and boating sectors. Together, EFTTA and

EBI represent two large sectors that support

hundreds of thousands of jobs.

“Sustainability is at the core of what we do

– from the products we develop to the way we

engage with our environment.

“By joining forces, we can better contribute

to the EU’s vision for sustainable Blue

Growth and ensure our sectors remain

strong, innovative, and aligned with Europe’s

environmental goals.”

Robert Marx, president of the European

Boating Industry, added: “Bringing together

boating and recreational fishing strengthens

our ability to shape a sustainable and

innovative future for Europe’s marine leisure

sector.

“This partnership with EFTTA opens

new doors for collaboration and ensures our

industries have a stronger voice where it

matters most.”

www.eftta.com

Robert Marx, EBI president


COME SEE US

AT BOOTH 3102

FEATURE

EFTTEX

REGISTRATION OPEN AS

EFTTEX 2025 GEARS UP

It’s not long to go now until EFTTEX 2025 in Brussels and visitor registration is now

live and more event details have been confirmed.

It’s all systems go for EFTTEX 2025 –

Europe’s only tackle trade show this year

– scheduled for September 10th to 12th in

Brussels.

With all Angling International Live

exhibitors now transitioned into EFTTEX,

the floorplan is shaping up nicely, but there is

still time to book a last-minute stand.

EFTTEX organiser Janet Doyle said:

“Exhibiting at the industry supported show

is a must if you want to discover the latest

products and network with industry leaders.

It will ensure that you get in front of qualified

buyers, forge valuable connections and

generate new leads. Please contact us on the

email opposite to book.”

If you are a visitor, be sure to pre-register

and avail yourself of the early bird discounts.

Retailers, wholesalers, manufacturers and

agents can all enjoy big discounts by booking

early but these offers will finish on August

22nd. Prices include 21 per cent Belgian VAT.

Intellectual property help

The EFTTEX team is also pleased to welcome

back IP attorney Tania Clark. Tania is a

familiar face to many as she has, in the past,

assisted many exhibitors with IP issues during

show hours.

This year exhibitors will have the facility to

book one-to-one meetings with her via the

online exhibitor manual.

She will be at the show from 10am to 4pm

on both September 10th and 11th and from

10am to 1pm on September 12th September.

Eat, drink, network

The hugely popular EFTTEX Gala Dinner

and Best New Products Awards will take place

on Thursday, September 11th at the Marriott

Hotel, Grand Place, Brussels.

This prestigious event is open to exhibitors

and their guests and tickets are available to

purchase via the exhibitor manual.

The format of the evening will include a

welcome drink, snacks served to the tables

plus hot buffet dinner to include starters,

main and dessert. Wine, beer, soft drinks and

water will be available during the meal.

Winners of the Best New Product

Competition will be awarded during the

evening, with some dancing to finish. It’s a

great way to network and combine business

after a busy day at the show.

Don’t forget to book your hotel via the

Brussels Booking Desk through the EFTTEX

website.

Brussels will be busy in September so

please book as soon as possible, if you’ve not

already done so. There is a range of hotels to

suit most budgets.

REGISTRATION

Pre-register before 22 August

● Retailers €40

● Wholesalers €60

● Manufacturers €230

● Agents €230

Registering after 22 August and at the show

● Retailers €70

● Wholesalers €120

● Manufacturers €280

● Agents €280

Visitor registration, hotel bookings and a

floorplan are all available from www.efttex.com

For more details, contact: info@efttex.com


FLASH POINT JR.

SHALLOW

FLASH POINT ® JUNIOR

BOOYAH Delivers Downsized Flash Point Jerkbaits

BOOYAH Bait Company, which redefined jerkbait fishing when it launched the innovative Flash

Point Jerkbait, is adding to that legacy and simultaneously meeting angler demand through the

release of smaller versions of the Flash Point and Flash Point Deep.

Featuring the Flash Point’s signature blade, which adds strike-triggering flash and strengthens

the return on forward facing sonar, the Flash Point Jr and Flash Point Jr Deep also boast the same

natural shaping, nose-down suspending posture and irresistible action as the full-sized versions

and are loaded with the same features, including the tungsten-weight casting system. However,

both new models are 1/4 inch smaller.

The slightly smaller size matches diminutive forage and entices strikes from fish turned fussy by

weather or water conditions or added fishing pressure. Having shallow and deep version in the

smaller size equips anglers for a broader range of situations.

The Flash Point Jr and Flash Point Jr Deep come equipped with ultra-sharp No. 8 trebles and come

in the same 12 outstanding and highly popular colors as the original Flash Point.

Learn more at booyahbaits.com

FEATURE

A historic display used to sample Myran products to retailers decades ago.

MYRAN SWEDEN

CELEBRATES 75 YEARS

OF CRAFTSMANSHIP

In 2025, Myran Sweden proudly celebrates 75 years of

continuous production, marking a rich legacy in the world

of sport fishing gear. It’s come a long way in that time…

Since its founding in 1950 by Paul

Johansson in Huskvarna, Sweden,

Myran has earned a reputation for

creating some of the most trusted and

effective spinners on the market – all proudly

made in Sweden.

A legacy forged in Huskvarna

From the beginning, Myran was built on a

simple but enduring idea: to make high-quality

fishing spinners that perform exceptionally in

Nordic waters.

The brand quickly gained popularity among

anglers for its smart, balanced designs and

consistent spinning action.

Today Myran spinners are sold all over

Europe as well as in other international markets

such as Japan and the United States.

But it wasn’t just spinners that have

attracted attention over that time.

As early as the 1950s, Myran also began

producing its own line of durable fly and

lure boxes, crafted in-house with the same

attention to quality and function as its

spinners. These boxes, now considered

collector’s items by many, are still in

production. And, as you would expect, these

are made from rugged materials and built to

withstand years of use by serious anglers.

The icons that built a brand

While every Myran spinner has a place

somewhere in an angler’s armoury, there

are a few that are truly beloved and have

Henrik Svendsen with a nice pike that could

not resist the Myran Sting spinner.

earned iconic status. Among Myran’s most

loved spinners are the Mira, Wipp, Panter

and Toni – each one has been designed for

specific fishing conditions and species and

have been trusted by generations of anglers

throughout Scandinavia and beyond.

Their enduring popularity speaks to the

strength of Myran’s design philosophy:

simplicity, performance and reliability.

A new chapter begins

In 2000, the factory was purchased by

Björn Elmervik, who carried on Myran’s

proud tradition of local, small-scale

manufacturing.

Under his leadership, the brand

continued to grow while staying true to its

Myran spinners are an effective

choice for perch fishing. They are

long casting and rotate even at

very slow speeds. This beatiful

perch fell for the Wipp spinner.

The spots on the Myran spinner blades

are hand painted – one by one...


Panter is an

indestructible Swedish

classic originally

designed for pike

fishing, but it has since

proven effective as a

highly versatile spinner

for all predatory fish.

MYRAN SWEDEN

Mira has been a

legendary spinner and

big catcher for many

years. It has an insectlike

body and the arm

is designed in such a

way that the blade lies

flat along the line in the

air, allowing it to cut

through the wind for

longer casts.

Wipp is a spinner with

excellent catching

abilities is popular for

trout fishing. The blade

is designed so rotation

starts as soon as it hits

the water. The body is

two-toned and features

Myran’s enticing sound

construction in the

spinner blade. Possibly

the best-selling spinner

blade in Northern

Europe.

Handmade in Sweden, the blades are manufactured

from genuine materials. What looks like copper is

copper, what looks like brass is brass. No cheap plated

metal is being used in the production of Myran items.

roots: all products are still made in Huskvarna,

using practically all Swedish components.

Then, in October 2024, a new chapter began

when brothers Henrik and Eric Svendsen,

representing Danish outdoor company Nordic

Fieldsport, acquired the Myran business.

From the outset, their vision has been clear:

to protect and strengthen the Myran legacy,

while reaching a new generation of anglers

across Europe and beyond.

Importantly, all production will remain

in Huskvarna, ensuring the same quality,

craftsmanship and authenticity that have

defined Myran since day one.

Future in skilled hands

Leading the production going forward is

Marcus Johansson, the son of long-time

In October 2024 Nordic Fieldsport, owned by the

Svendsen brothers Henrik and Eric, aquired Myran

Sweden. From left to right: Marcus Johansson, Björn

Elmervik, Eric Svendsen and Henrik Svendsen.

owner Björn Elmervik. Marcus brings not only

deep technical knowledge but also a strong

emotional connection to the brand – having

grown up around the factory floor and the

legendary spinners his family helped shape.

Still Swedish, still spinning

After 75 years, Myran stands as a rare example

of genuine, small-scale Swedish manufacturing

in a globalized world.

With its legacy secure and its future in

capable hands, Myran continues to make

precision-crafted fishing gear that anglers trust

– made in Sweden, made to last.

For inquiries about Myran and availability contact

Nordic Fieldsport at sales@nordic-fieldsport.com

Toni is a classic in your

tackle box. The blade

features five holes of

different sizes, which

have a unique enticing

effect on fish. The body

is orange with a natural

brass base colour and

the blade is available

in various colours. The

hook is concealed with

a fly.


SPOTLIGHT

SPOTLIGHT ON…

HOOKS

No matter the rod, reel, line and bait selection an angler

chooses, at the heart of catching any fish lies a small

but essential tool – the hook. Understanding their styles,

patterns, sizes and uses is not only essential for success

but also critical for sustainable and responsible angling.

While it may appear simple,

the fishing hook has evolved

dramatically over thousands

of years, adapting to changing

needs, technologies and ethical concerns.

Knowing what you should be stocking – and

why – is crucial for the integrity of your shop

and vital to boost your customer loyalty and

trust, not to mention boost sales.

Hooked on history

The first fishing hooks date back to prehistoric

times and were crafted from bones, shells, wood

and stone. Archaeologists have found ancient

hooks in sites across the world, from Japan and

Polynesia to Europe and the Americas.

As metallurgy developed, hooks were made

from bronze, iron, and eventually steel, greatly

improving their strength and reliability and, of

course, these were produced – in the main – to

catch fish for food, with the creational side

coming along quite a long time later.

In modern recreational fishing, hooks are

mass-produced with precise specifications and

are tailored to target species, fishing techniques

and environmental considerations.

Today, they are made from high-carbon steel,

stainless steel or alloys, with various coatings to

resist corrosion and improve penetration.

Anatomy of a hook

To understand how fishing hooks function, it’s

helpful to know their parts:

● Eye: The loop at the top through which the

line is tied.

● Shank: The straight section extending

from the eye to the bend.

● Bend: The curved portion connecting the

shank to the point.

● Point: The sharp end that penetrates the

fish’s mouth.

● Barb: A small projection near the point

that prevents the hook from slipping out. Some

hooks are micro-barbed or even barbless,

especially useful where conservation and fish

welfare is important.

● Gap(e): The distance between the point

and the shank.

These components vary in size, shape and

angle, depending on the hook’s intended use.

Materials and coatings

Fishing hooks must balance strength, flexibility

and sharpness. The most common materials

include high-carbon steel, which is said to offer

excellent sharpness and strength, though it may

corrode if not coated.

Stainless steel is more resistant to corrosion


but often more expensive while various alloy

blends can be found in some specialist hooks

which need high strength or flexibility.

When it comes to coatings, these can

improve durability and performance. Nickel or

black nickel is corrosion-resistant while Teflon

enhances smooth penetration. Bronze hooks are

popular among freshwater anglers but these are

more susceptible to corrosion.

Hook choice

Selecting the right hook depends on several

factors:

● Target Species: Larger fish require

stronger and larger hooks.

● Bait Type: Live bait works better with

certain hooks (e.g., circle or octopus), while lures

may require trebles or single barbless hooks.

● Fishing Technique: Techniques like

trolling, fly or bottom fishing influence hook

choice.

● Conservation: Barbless or circle hooks are

better for catch-and-release practices.

Hook sizes

Hook sizing can be confusing. Sizes range

from very small (e.g., size 32) to very large (e.g.,

size 10/0). In general, smaller single numbers

indicate smaller hooks (10, 12, 14 and all the

way down to 28 or even smaller) while larger

numbers followed by a zero indicate increasingly

bigger hooks (1/0 to 10/0 for example)

The size needed often depends on the bait

and the mouth size of the fish you’re targeting

and, sometimes, on the wariness of the fish –

you may want to go smaller if certain fish are

shy-biting or spooky.

Environmental and ethical

considerations

Modern anglers are increasingly aware of the

environmental impact of their gear. Lost or

discarded hooks can harm wildlife, especially

if made from non-biodegradable materials,

while selecting the right hook can also minimise

damage to fish.

TYPES OF HOOKS

Hooks come in a wide variety of

shapes and styles, each suited

to specific fishing techniques,

species or ethical considerations.

J-Hooks

Named for their “J” shape, these are

among the most traditional hooks used in

recreational fishing. J-hooks are versatile and

can be used for live bait, cut bait or artificial

lures. However, they require timely hooksetting

to avoid deep hooking, which can

harm the fish.

Circle Hooks

Designed with a rounded

point that curves back toward

the shank, circle hooks are

widely praised for their

conservation benefits. They

often hook fish in the corner of the mouth,

reducing injury and increasing survival rates

in catch-and-release fishing. Circle hooks are

commonly used in saltwater fishing and are

now required by law in some jurisdictions.

Treble Hooks

Treble hooks consist of three

hooks joined at a single shank,

offering multiple points

for hooking a fish. They are

frequently used with artificial

lures like crankbaits and spoons. While

effective, treble hooks can cause more

damage to fish and are sometimes restricted

in catch-and-release areas.

Double Hooks

These hooks have two points

and are less common than

trebles but are used in some

specific applications such as

fly fishing or with certain lures.

If you are fishing an area prone to snags where

you risk losing tackle, choosing biodegradable or

corrosion-prone hooks is a good move.

All anglers should dispose of old hooks

responsibly, never leaving them in the water or

on the shoreline. Indeed, some rules on local

waters may dictate hook types, especially where

conservation is crucial.

Innovations and trends

Recent developments in hook technology focus

on improving fish safety, penetration efficiency,

and durability. Some notable trends include:

● Chemically sharpened points to enhance

hooking power.

● Eco-friendly materials, including

hooks that degrade more quickly in aquatic

environments.

● Glow-in-the-Dark and coloured hooks to

aid in deep-sea or low-light fishing conditions.

● Hybrid hooks, which combine the features

of circle and J-hooks for optimal hooking and

minimal harm.

Among the key brands in the industry are

Mustad, VMC, Eagle Claw, Owner,

Gamakatsu, BKK , Tiemco and Ahrex,

among others.

Baitholder Hooks

Designed with extra barbs on the shank, these

hooks help keep live or cut bait securely in

place. They are commonly used in freshwater

fishing for species like trout, bass and catfish.

Octopus Hooks

With a short shank and wide

gap, octopus hooks are

popular for live bait fishing,

particularly for walleye and

salmon. Their compact size

and sharpness make them ideal for finesse

presentations.

Weedless Hooks

Weedless hooks feature a guard that helps

prevent snagging on underwater vegetation or

debris. These are ideal for bass fishing in heavy

cover.

Aberdeen Hooks

With their thin wire construction, these

hooks are perfect for delicate bait like worms

and minnows. They are commonly used in

freshwater fishing for species such as crappie

and bluegill.

Barbless Hooks

Hooks often come in barbed

or barbless varieties. The latter

have come to prominence

in the last few decades as

fish welfare has become a

consideration where the catch has to be safely

returned to the water afterwards. Barbless

hooks are said to minimise mouth damage.

Fly Hooks

Some of the above can be used for fly dressing

too – although many have longer shanks to

allow for the materials which are required to

create these amazing designs.

Conclusion

Though small in size, the fishing hook is a

cornerstone of recreational angling. With

a wide array of designs, materials, and

purposes hooks cater to every kind of fishing

experience – from casual pond angling to

deep-sea adventures.

Responsible anglers take time to

understand hook types, choose the right ones

for their needs, and fish in a way that respects

aquatic life and ecosystems so it makes sense

for smart retailers to do the same.

HOOKS


SHOP WINDOW

HOOKS

2

1

3

4

1 AHREX

LEGACY HOOKS

Ahrex has used history books

and worked with skilled tyers and

anglers to produce a series of

state-of-the-art hooks based on old

antique and classic models.

The North Country Spider

(LE810) is an elegant hook for dry

flies and spiders in the classic

Sneck Bend style, with microbarbs

and in an Old Bronze finish and is

available in sizes 12 to 18.

Meanwhile the Wet Fly (LE880),

made for wet flies, heavy nymphs

and short streamers, boasts

a classic Limerick bend, with

microbarbs and in an Old Style

Bronze finish in sizes from 8 to 12.

Both come with 24 hooks per

pack.

www. ahrexhooks.com

2 MUSTAD

DEMON PERFECT INLINE

CIRCLE HOOK

A true circle hook featuring a wide

gap, which is said to offer the best

hookup ratios.

The distinct curved shape of the

circle hook will, when the fish takes

the baited hook and swallows it,

ensure that the hook travels to the

corner of the mouth or lip, resulting

in fewer deep-hooked fish.

The circle hook can be used for

a whole range of applications from

drifting with live bait for tarpon

or trolling for marlin with bridle

rigged live bait to deep-dropping

for swordfish. Use it to target tuna,

marlin, sailfish, swordfish, sharks,

wahoo, halibut, amberjack, permit,

striped bass, skipjack, bonito,

bluegill, panfish, sunfish, catfish or

alligator gar.

www. mustad-fishing.com

3 BKK

WEIGHTED PERMALOCK HOOK

This hook has been developed

for finesse presentations and for

rigging thinner profile plastics like

Senkos and flukes.

The innovative INVISI-WEIGHT

system gives the bait a stealthy

and natural glide toward the strike

zone and allows for a horizontal

presentation in the water column,

ideal for FFS fishing near structures.

This hook is equipped with

a Super Slide (SS) finish and an

extra-sharp needle point to ensure

excellent penetration performance,

heightening the overall hook-up

rate.

Made with Hyper Carbon

Steel (HCS), the wire is said to be

stronger than other traditional High

Carbon Steel wires.

www. bkkhooks-americas.com

4 VMC PECHE

NEW HOOKS

The Model 7157 jig hook is used

on unanimously approved VMC

Bullet jigheads. It’s a premium 2X

strong, technical locking curve

shape, high carbon steel and an XL

eye hook guaranteeing maximum

hooking rate and strength.

The trend-setter ReDenteX

Series targets the Mediterranean

basin while the recently introduced

Twining double hook is designed

to meet the needs of the fastgrowing

premium metal lure trend.

It features VMC Needle Sharp

Technology.

Meanwhile, the VMC Kaptain 3X,

Model 7557, available in retail and

bulk packs, is trusted by the most

prestigious lure brands worldwide.

www. vmc-hooks.com


FEATURE

EAGLE CLAW: 100 YEARS OF

AMERICAN CRAFTSMANSHIP

More than a century ago, Andrew D McGill set out to create a better fly. The result

heralded the development of the first Eagle Claw fish hook. Now, 100 years later, the

American-made brand is a byword for quality and trusted hooks.

EAGLE CLAW

The immediate success of Andrew

D McGill’s Wiltless Wing Fly all

those years ago established an

innovative approach that soon led

to the creation of the Eagle Claw fish hook, a

breakthrough that forever changed fishing and

launched the brand as a leader in innovation,

quality, and performance.

A century of dedication to anglers

A century later, much has changed… but

one thing remains the same – Eagle Claw’s

commitment to American manufacturing, its

customers and the people behind the brand.

That dedication is stronger than ever,

delivering premium, performance-driven

tackle that anglers can count on.

At 100 years strong, Eagle Claw isn’t

slowing down. In the last five years, the

company says it has improved every stage of

hook manufacturing, including hook point

production, forming, tempering and finishing,

through state-of-the-art upgrades that set a

new standard in precision and consistency.

Powered by American-made wire and

modernised in Denver, Colorado – where it

has its headquarters – its process honours

tradition while driving the future of

American-made fish hooks.

A legacy of American

manufacturing

The McGill family’s commitment to

American manufacturing and the anglers who

rely on it spans generations. From Andrew’s

vision to innovate, to his wife, Madeline, who

guided the company through growth while

fostering a deep commitment to employee

well-being.

Their son, Lee, carried that legacy forward,

blending his father’s passion for innovation

with his mother’s dedication to the people

behind the brand. Today, that continues

with current chairman of the board, Drew

McGill, Lee’s son, who leads Eagle Claw with

a relentless focus on the future.

His vision ensures Eagle Claw remains the

most modern hook maker in the world.

They have built a legacy of reliability and

performance across generations of anglers

thanks to its family of well-known brands

including Eagle Claw, Lazer Sharp, TroKar,

Wright & McGill and Shappell.

www.eagleclaw.com


2" Juvy Craw +

Mini Micro Tube Head

DOWNSIZED TO CATCH ULTRA-PRESSURED AND FINICKY FISH

1.7" Snack

Craw

2.25" Drop Minnow

Micro Sneaky

Underspin

30-40% SMALLER

MICR

SERIES

Learn more at GreatLakesFinesse.com

FEATURE

MUSTAD

REPACKED FOR

THE PLANET

Global hook giant Mustad has introduced sustainable

packaging and upgraded hook technology, which it says

will cut plastic use by 73 per cent. TTW unpacks the plans…

Mustad, the world-renowned

fishing hook manufacturer, has

announced the global rollout of

its newly redesigned packaging

system and next-generation hook point

technology. These developments represent

a significant leap forward in sustainability,

functionality, and angler-focused design.

With a mission to reduce plastic

consumption across its global markets, Mustad

has transitioned from traditional plastic pouches

to FSC-certified kraft paper bags for its core

product lines.

This shift results in a 73 per cent reduction in

plastic usage, eliminating more than four tons

of plastic annually, underscoring the company’s

commitment to responsible innovation.

This packaging initiative marks a milestone

in Mustad’s ongoing journey to modernise the

angling experience, combining eco-conscious

materials with a refined visual system that

enhances clarity at the point of purchase.

Key highlights

● Sustainable materials: Core ranges are now

packaged in durable FSC-certified kraft paper,

replacing petroleum-based plastic bags.

● Clear identification: A new visual system

allows anglers to easily identify Mustad’s three

core hook point technologies:

AlphaPoint – Ultra-sharp performance,

marked in bold red

UltraPoint – Versatile and widely used,

shown in green

Classic Point – The trusted original,

highlighted in navy blue

● On-the-Water utility: Each pack features a

double-layer peel-off label designed for tackle

box application, helping anglers stay organised

and efficient on the water.

Sustainability at the core

The fishing industry has traditionally depended

on plastic packaging. Recognising the urgent

need for change, Mustad set out to lead by

example. The new packaging system is about

more than material selection – it reflects

a broader commitment to environmental

stewardship, brand transparency and thoughtful

design that meets the evolving expectations of

anglers worldwide.

Mustad’s approach to sustainability is driven

by three foundational principles: sustainability,

clarity and performance. Each product and

packaging decision is evaluated through this

lens to ensure that innovations not only reduce

environmental impact but also improve the

angler experience.

As the company continues to evolve, both

packaging and product technology will remain

aligned with the needs of today’s anglers, while

honoring a heritage of craftsmanship that

began in 1877.

Mustad believes that responsible product

development is a shared responsibility with its

customers, partners and future generations of

anglers.

Backed by Opti-Angle sharpening

At the core of Mustad’s performance

innovation is the patented Opti-Angle

sharpening process. This advanced three-stage

technique, used in AlphaPoint and UltraPoint

hooks, removes less metal than conventional

methods, preserving strength while delivering

superior sharpness.

The result is a hook that excels across

fishing styles and environments, from

precision freshwater tactics to heavy-duty

offshore applications.

Introducing Ultra Nor: strength

redefined

The recently launched Ultra Nor series is a

premium addition to Mustad’s UltraPoint

range. Constructed with double-forged

H-shaped wire, Ultra Nor delivers up to 20 per

cent greater strength without increasing wire

diameter – ideal for anglers facing extreme

conditions and aggressive species.

Commited to innovation and

sustainability

With this packaging overhaul now

implemented across Mustad’s flagship

UltraPoint line, the company reaffirms

its commitment to developing practical,

environmentally responsible solutions that

enhance the angling experience.

The new design system aligns with

Mustad’s heritage of excellence, combining

over 190 years of craftsmanship with a

forward-thinking vision.

Mustad has led the global hook market

since 1877. The company’s mission is to create

a comprehensive, multi-brand organisation

that leads the fishing tackle industry with a

focus on innovation, customer satisfaction,

and sustainability.

www.mustad-fishing.com


OFTEN IMITATED.

NEVER DUPLICATED.

WITH PLASTIC-FREE GLITTER.

FEATURE

PRO LURE

ARE YOU READY TO GO PRO

WITH LURE COMPANY?

From a background in Australian tournament fishing, Pro Lure has grown into a popular

brand with an ever-expanding network of dealers and distribution and has plans to grow

even further across the globe.

Founded by Heath McGeachie in Sydney

in 2011, Pro Lure Australia quickly

established itself as a go-to range in the

Australian bream fishing tournament

scene, with the success of the black S36 Crank,

now widely adopted as a tackle box necessity by

Australian lure fishing anglers.

Whilst Pro Lure has great strength in

the Australian tournament fishing scene, it

continues to design and develop a variety of soft

and hard baits to target a wide range of light to

heavy, fresh and saltwater species.

Pro Lure Australia is designed and made “by

anglers, for anglers”, and has achieved genuine

“hero lures” acceptance within the range for

the Australian market. Pro Lure Australia is

currently represented by a retail network of

over 200 stores in eight countries, which is

expanding every month. Now it is seeking

international partners to further capitalise on

the Australian success story.

Hybrid Shrimp

What’s more, Pro Lure is introducing the

Hybrid Shrimp to an international audience. It

says it is the ultimate shrimp (prawn) imitation

hard bait featuring the patent-pending Pinlock

HYBRID SHRIMP STATS

● Length: 58mm

● Weight: 5.1g

● Depth: All

● Buoyancy: Sinking

● Colour range: Nine

replaceable soft legs system, allowing legs to

be quickly and easily replaced to match local

environmental conditions.

The soft legs create natural movement

when the lure is sinking and twitched on the

retrieve, enticing the bite. Although it is a

sinking lure, the Hybrid Shrimp can also be

worked on the surface using a walk-the-dog

style retrieve, making it an extremely versatile

option.

Standard rigging is from the tail via a split

ring to mimic a natural shrimp-fleeing action.

It boasts a sink rate of around three feet per

five seconds – less if the front hook is removed.

Hooks are quality size 14 Decoy. Watch out for

the new 72/92mm sizes coming soon.

The Hybrid Shrimp is a proven performer

and a must have for any angler that fishes

inshore and estuarine environments as it is

universally recognised that “everything eats a

shrimp!”

sales@prolureaustralia.com.au


FEATURE

GETTING YOUR TEETH INTO

PREDATOR FISHING

Predator fishing – targeting fish that actively hunt

other fish – is a thriving and growing sector, appealing

to anglers seeking the thrill of aggressive strikes and

challenging battles.

Predator fishing – covering a wide

range of species like pike, muskie,

perch, zander, barracuda and various

catfish – has built a dedicated

following among anglers across many parts

of the world, most notably Europe, North

America and some areas of Asia.

As a result, the predator tackle market has

evolved into a significant global industry,

characterised by innovation, regional trends

and increasing specialisation.

Predator fishing involves targeting

carnivorous fish that feed on smaller species.

These fish are usually equipped with sharp

teeth, keen senses, and explosive power –

making them prized catches.

Unlike passive forms of angling, predator

fishing is dynamic and often requires

movement, precision and an understanding

of fish behaviour. Techniques include lure

casting, trolling, dead baiting and fly fishing,

depending on the species, location and time

of year.

Techniques and gear

Lure fishing is the most widespread method

in predator fishing. Soft plastics, hard baits

(crankbaits, jerkbaits, swimbaits), spinnerbaits

and topwater lures are commonly used to

imitate injured or fleeing prey. Lure design

has become increasingly sophisticated, with

innovations in colour, action and vibration to

provoke strikes.

Live and deadbait fishing is especially

common for species like pike, catfish and

zander. Anglers often use roach, mackerel

or sardines suspended beneath floats or

presented on the bottom. Circle and treble

hooks, wire traces, and bait rigs are essential

tackle components for this type of approach.

Fly Fishing has grown rapidly, especially

for bass, pike, and muskie. Anglers use large

streamers and synthetic flies that mimic

baitfish, requiring heavier rods and lines than

traditional trout setups.

Trolling involves pulling lures or bait behind

a boat at controlled speeds, ideal for covering

large areas in lakes or rivers. Downriggers,

planer boards and sonar equipment often

come into play.

Predator hotspots

● Europe: Countries like the UK, Sweden,

the Netherlands and Germany are renowned

for their predator fishing. Pike, zander and

perch dominate here. The Dutch canal

systems, Swedish archipelagos and German

lakes provide world-class sportfishing. The

catch-and-release ethos has driven demand for

conservation-oriented gear.

● North America: The US and Canada are

hotspots for bass, northern pike and muskie.

Bass tournaments dominate the freshwater

sport fishing scene, particularly in southern US

states. In contrast, Canada’s vast wilderness

lakes attract trophy hunters for pike and

muskie.

● Russia Eastern Europe: The rivers and

lakes of Russia, Poland and the Baltics offer

excellent predator fishing for pike, perch,

catfish and asp. A growing recreational scene

is being matched by rising demand for modern

tackle.

● Asia: Predator fishing is growing in parts of

Asia, notably Japan, which has developed a

high-tech lure market. Thailand and Malaysia


are also emerging destinations for species like

snakehead and giant freshwater stingray.

● Africa and South America: While

less developed in terms of recreational

infrastructure, countries like Brazil (peacock

bass, piranha), Egypt (Nile perch) and Zambia

(tigerfish) offer unique predator angling

experiences.

GLOBAL MARKET TRENDS

The global predator tackle

market is a multi-billion-dollar

industry. In recent years, several

key trends have defined its

growth and direction:

1Lure innovation and

customisation

Manufacturers such as Rapala, Savage Gear,

Westin, Berkley and Livingston, among

others, lead the way in lure design. Modern

lures incorporate 3D scanning, realistic

detailing, jointed bodies, vibration-enhancing

mechanisms and even realistic baitfish

sounds Anglers now demand speciesspecific

and environment-specific products,

leading to more specialised and localised

offerings.

Growth of e-commerce

2 Online platforms have transformed how

anglers purchase gear. Global giants like

Amazon and eBay, as well as niche online

retailers like Tackle Warehouse in the USA and

Angling Direct in the UK and across Europe,

have made international gear accessible.

Direct-to-consumer brands are also growing,

often leveraging social media and influencer

marketing.

Custom rod and reel makers

3 While mass-market rods and reels

remain strong thanks to brands like Shimano,

Daiwa, or Abu Garcia, there’s increasing

interest in bespoke and high-end options.

Companies now offer predator-specific

gear, such as heavy-action rods for

swimbaits or reels with oversized drag

systems for catfish and muskie.

Technological integration

4 Sonar, fish finders, GPS-enabled

trolling motors and mobile fishing apps

have redefined predator angling. Brands

like Humminbird, Garmin and Lowrance

are integrating AI and mapping technology

to enhance catch rates. Even rods and

lures are beginning to integrate smart

technology, such as vibration sensors or

LED lights.

Sustainability and

5 conservation gear

Eco-conscious tackle – such as barbless

hooks, biodegradable lures and fish-friendly

unhooking mats – is gaining ground.

Predator anglers are often leaders in

catch-and-release practices, prompting

manufacturers to design tools that

minimise harm, such as long-nose pliers

and rubberised nets.

Tournaments and influencers

6 Events like Major League Fishing

(US), Pike Fight (Sweden) and the World

Predator Classic (The Netherlands) are

fuelling brand exposure and tackle sales.

Influencers on YouTube, Instagram, and

TikTok play a massive role in shaping

product trends and consumer preferences.

PREDATOR FISHING

Market segmentation and forecasts

The predator tackle market can be broken

down into several segments – by product type

(such as lures, rods, reels, terminal tackle,

accessories and electronics), species (for

example, pike, muskie, bass, perch, zander,

catfish, snakehead and so on) or by region.

While North America remains the largest

market Europe is the fastest-growing in terms

of predator-specific tackle whileAsia-Pacific

is considered the next growth frontier due to

rising incomes and urban interest in angling.

According to various industry reports, the

predator fishing tackle market is expected

to grow at a CAGR of five to seven per cent

through to 2030. Drivers include rising

interest in outdoor recreation, post-pandemic

lifestyle changes, and continued investment in

freshwater fisheries.

Challenges and opportunities

While the market shows strong growth

potential, several challenges persist, including

overfishing and habitat loss, especially in

regions with heavy angling pressure, climate

change and counterfeit or imitation tackle,

not to mention the rise of extremely cheap

imports exploiting tax loopholes.

That said, there are some real opportunities

in this sector, most notably to engage

youngsters and more women, encourage more

city centre and urban angling since much of

this style of fishing is extremely mobile. At

the same time, mor and more exotic predator

fishing destinations are opening up and, after

the end of the Covid-19 pandemic, affluent

anglers are once again travelling to these

spots, buying new and top-quality gear in the

process.

Predator fishing is more than a pursuit –

it’s a passion that unites millions around the

world. As the sport continues to grow, so too

does the demand for innovative, durable and

species-specific tackle.

Whether you’re casting for bass in Texas,

trolling for pike in Finland or chasing zander

in the Danube, the global predator tackle

market is evolving to meet the needs of

modern anglers.

With technology, sustainability and

creativity driving the industry, the future

of predator fishing looks both exciting and

sustainable.


FEATURE

BERKLEY’S FORWARD

MOMENTUM IN BRAIDED

LINE TECHNOLOGY

Few brands in fishing have shaped the sport quite like Berkley. Lines like Trilene and

FireLine weren’t just product releases, they were angling evolution milestones. Now that

legacy continues with Forward Line, made for modern anglers across Europe.


From the launch of Trilene in the 1950s

to the breakthrough innovation of

FireLine in the late ’90s, Berkley has

consistently led the charge in fishing

line technology. Now it has taken the next step,

with the introduction of Forward Braid.

BERKLEY

A legacy that leads

Berkley’s history in fishing line development is

long-established. From the trusted reliability of

Trilene monofilament to the game-changing

fused strength of FireLine, the company has

built a reputation on science, consistency, and

practical performance. These lines weren’t

just created, they were engineered, tested and

proven, both in the real world and in the lab.

Forward Braid continues that tradition,

refined through rigorous in-house testing at

Berkley Labs, where every detail, from tensile

strength to coating durability, is benchmarked

against the most demanding standards.

This isn’t just another braid – it’s a product of

decades of research, material science and angler

feedback, evolved into something entirely new.

Engineered to Perform

At the heart of Forward Braid is a unique

fibre construction and a proprietary smooth

coating that work in tandem to deliver standout

performance.

This combination reduces friction through

the rod guides, resulting in exceptional casting

distance and accuracy. Forward Braid offers

crisp line flight and consistent, tangle-free

release.

Its low-stretch design is another major

advantage. Developed for maximum

sensitivity, the braid transmits subtle

movements – whether it’s a perch inhaling a

finesse lure or a zander nosing a jig – directly

back to the angler.

Scientifically validated sensitivity tests at

Berkley Labs have confirmed what anglers will

experience instantly: bite detection is second

to none.

Another distinct edge is line diameter.

Forward Braid runs thinner than comparable

lines in its class, allowing for faster sink rates.

It is ideal for vertical jigging, drop-shotting

or targeting suspended fish. With less water

resistance and quicker descent, presentations

stay in the strike zone longer and control at

depth is vastly improved.

Why it ties differently

With all this advanced technology comes one

important difference that anglers should know

right away: traditional knots don’t hold as well

on Forward Braid. The very features that make

this line stand out – its slick coating and tight,

round weave – also reduce the friction that

standard knots rely on.

The solution is straightforward: add one

extra wrap when tying.

Whether you’re using a Clinch, Alberto or

Palomar knot, that additional turn increases

surface contact and ensures full knot security.

Berkley has produced easy-to-follow visual

guides and video instructions to help anglers

make the switch with zero guesswork. It’s

a minor change that leads to major peace of

mind.

Built for versatility

Though Forward Braid wasn’t created

exclusively for the European market, its

performance characteristics make it a natural

fit for the continent’s diverse fisheries. From

deep lakes to fast-flowing rivers and coastal

estuaries, the line’s adaptability shines through.

It performs equally well on spinning and

casting reels and excels across a range of

techniques – vertical presentations for zander,

drop shot techniques for perch or long casts in

windy conditions for sea trout. Its strength-todiameter

ratio also makes it ideal for mixedspecies

days, where flexibility and durability are

essential.

Advantage in a word: balance

What makes Forward Braid stand out isn’t

just one feature – it’s how those features work

together. It’s balanced. It offers the castability of

a lighter braid, the toughness of a heavier line

and the finesse handling needed for technical

applications. You don’t have to compromise

between control and distance, strength and feel

or reel type.

Unlike many lines developed in isolation,

Forward Braid was scientifically stress-tested,

field-proven and fine-tuned by Berkley’s

dedicated R&D team.

Every claim – from casting gains to knot

performance – is backed by lab data and onthe-water

validation. It’s that mix of scientific

rigour and angler insight that elevates Forward

from a new release to a new benchmark.

Key Features

● Unique construction and smooth coating for

effortless casting and precision placement

● Proprietary low-stretch fibres deliver

instant feedback for unmatched sensitivity

● Smaller diameters mean faster sink rates

and greater depth control

● Slick, durable coating improves line flow

and minimises wind knots

● Optimised for both spinning and

baitcasting reels

● Requires only a minor knot adjustment for

full reliability

● Lab-tested at Berkley Labs for strength,

sink rate and bite transmission

Moving forward

Berkley’s history is rooted in line innovation

but Forward Braid isn’t just a continuation of

that legacy – it’s a bold step ahead. By blending

proven knowledge with new materials and

design, Forward redefines what anglers should

expect from a braided line.

For retailers, it represents a compelling

new product in a crowded category – one

that speaks directly to the needs of European

anglers.

For consumers, it offers premium

performance with practical, real-world benefits

they’ll feel from the first cast.

www.berkleyfishing.eu


BUSINESS

DOING BUSINESS WITH…

HUNGARY

With its rich freshwater resources and a long-standing angling tradition,

Hungary is a key player in the fishing tackle industry, not just in central

Europe but increasingly across the world, so it will pay to connect…

From the vast Danube

River to Lake Balaton,

Hungary offers an ideal

natural environment for

both recreational and competitive

fishing. This thriving culture

supports a vibrant and evolving

tackle market, encompassing

manufacturers, retailers and a large

base of passionate consumers.

History lesson

Fishing has been an integral

part of Hungarian rural life for

centuries. Historically, it served

both as a source of livelihood and

a traditional recreational activity,

especially in the countryside.

In the 20th century, with

the emergence of industrialised

manufacturing and organised

sports fishing, the country began

developing a more structured

tackle industry.

Following World War II, the

fishing industry in Hungary – like

other sector – was subject to central

planning under the socialist regime.

Despite resource constraints,

fishing remained a popular leisure

activity and basic tackle equipment

was produced domestically to meet

demand.

With the fall of communism in

1989, Hungary experienced a rapid

transition to a market economy.

This shift opened up the domestic

market to international brands,

modern retail formats, and a more

diverse range of products.

Local tackle manufacturers

began competing with imported

goods, and fishing clubs and

tournaments saw a resurgence,

further boosting demand for

quality tackle.

Market overview

Today, Hungary has a welldeveloped

fishing tackle market

characterized by a mix of domestic

producers, foreign imports and a

broad retail network catering to

casual anglers and professional

sport

From the Danube and Tisza

rivers to Lake Balaton, a popular

holiday destination, and Velence

Lake, which was the venue for

the 2007 World Coarse Fishing

Championship, there is plenty of

water to go at, despite Hungary

being a landlocked country.

Indeed, the country boasts

about 130,000 hectares of water,

70,000 of which is used by anglers

and fishing organisations while

30,000 is used exclusively by

anglers. Like many other countries,

a vast majority of water is under

environmental protection,

however this has no impact on

angling activities.

Estimates suggest that

Hungary’s fishing tackle market

is worth between €50 million


ECONOMY

FOCUS

HUNGARY

GDP $469.65 billion (USD)

GDP Growth rate 1.2%

GDP per capita $49,147 (USD)

Unemployment rate 4.3%

Top Export Partners:

Germany $41.71 billion Romania $9.33 billion

Poland $8.90 billion Italy $8.63 billion

Slovakia $8.40 billion

to €80 million annually,

depending on tourism and

seasonal fluctuations. The

broader recreational fishing

sector – including licences, travel,

accommodation and tackle –

could be worth well over €150

million per year.

In 2019, it became a

requirement that everyone

fishing should have an Angler

Card alongside their fishing

licence, which held the industry

establish a reasonable estimate of

around 450,000 licence-carrying

anglers.

However, the Hungarian

National Fishing Association

(MOHOSZ), the country’s largest

organisation with a network

structure, believes the number

of registered fishermen could

actually exceeds 750,000.

It is also compulsory for every

licensed angler to document their

catches in a logbook which must

be submitted to their fishing

association at the end of the year,

helping those in charge create

a strong picture of the health of

their waters and the number of

fish.

Thanks to its strong angling

traditions and important

waterways, Hungary has

played host to several regional

and international angling

competitions, such as the Feeder

Top Import partners:

Germany $34.83 billion China $9.72 billion

Poland $9.54 billion Austria $9.24 billion

Slovakia $9.20 billion

FACT FILE

Capital: Budapest

Population: 9,584,000

President: Tamas Sulyok

Prime Minister: Viktor Orbán

Official language: Hungarian

Currency: Forint (HUF)

Time zones: Central European Time (CET)

Dialling code: +36

Internet domain: .hu


BUSINESS

World Championship and national

carp fishing cups, driving both

domestic spending and tackle

innovation.

Feeder fishing is a key sector

in Hungary, while the rise of carp

angling has given the industry a

further boost.

In fact, Hungary’s premier big

fish water, Euro-Aqua Lake, holds

the current carp world record at a

staggering 51.7kg (114lb) and only

recently produced the world record

common carp, which weighed in at

47.8kg (105lb).

These results have helped

the country become a Mecca for

serious carp enthusiasts from

around Europe, most notably from

the UK, Germany and Slovakia,

among others.

Predator fishing is another

very popular discipline here and

probably accounts for around a

quarter of all angling, with pike,

zander and catfish all on the list,

and typically targeted with lures or

deadbaits.

The country is also seeing a rise

in popularity in ultralight street

fishing, which is slowly making its

way in from across the continent.

Meanwhile, the northern rivers

near the Slovakian border are the

preferred domain of fly anglers

who tend to fish ‘for the table’ with

the local fishing authorities and

private lake owners re-stocking

waters on a regular basis.

Top tackle

So it’s perhaps not surprising that

rods and reels – for specimen bait

fishing, spinning, feeder and bait

casting as well as match-style

angling – have become popular,

alongside a growing market for

line and hooks, imported from

countries like China, Japan and

Germany in particular.

Meanwhile local line

manufacturer Balazs Filament

Technologies (BFT) has

established a presence not just

locally but across the globe, with

its Carbotex brand and OEM

offerings

While terminal tackle and

accessories come from across

the world the market is also well

served by domestic brands through

companies like Energofish, Fisch

Kft and Deaky as well as bait

names including CarpZoom and

Energofish’s Benzar Mix, The One

and others.

Another growth area is own

brand goods from speciality

retailers and here Haldorádó has

done especially well, launching its

own brand of bait and tackle as well

as being major retailer and offering

a popular YouTube channel.

Major chains including

Decathlon and Intersport have

some market presence and stock

plenty of entry level tackle but the

small independent stores – some

700 of them according to some

estimates – still hold sway here for

many anglers.

Although, increasingly, online

retailers like fishingtime.hu and

the aforementioned Haldorádó

generally cater for those with

a little more experience or

knowledge.

Challenges and

opportunities

Despite growth, several challenges

affect the fishing tackle market in

Hungary.

Pollution, habitat destruction

and water regulation policies

impact fish stocks, which can

reduce angler participation in

affected regions.


HUNGARY

The average age of regular

anglers is rising, while there

are youth outreach programs,

maintaining long-term

engagement is a concern.

Meanwhile, competitive

pricing from Asian imports puts

pressure on local manufacturers,

particularly for generic items like

hooks and lines.

Navigating fishing permits,

seasonal restrictions and EU

regulations can also be challenging

for both consumers and

businesses.

However, technology is

changing the industry in many

ways. Tools like sonar fish finders,

app-connected bite alarms, and

digital scales are becoming more

affordable and accessible.

New biodegradable baits and

plastic-free packaging are gaining

traction among eco-conscious

anglers and, with increased

legislative proposals, this only

looks set to continue.

One niche but growing trend

among Hungarian hobbyists is

3D printed lures, designed and

produced at home for the ultimate

in customisation.

Government backing

The Hungarian government,

through the Ministry of

Agriculture and the Hungarian

National Angling Association

(MOHOSZ), also supports the

sector in a number of ways.

These include issuing

fishing licences and managing

conservation zones, promoting

angling among young through

school-based programs, offering

grants for small tackle shops and

angling clubs and collaborating

with environmental nongovernmental

organisations

(NGOs) to improve aquatic

habitats.

MOHOSZ also plays a key

role in setting rules for fishing

tournaments and maintaining

national fishing databases.

Future outlook

The Hungarian tackle industry

has a huge amount of potential

is poised for steady growth,

supported by rising participation,

expanding e-commerce, and a

vibrant domestic manufacturing

base. In part this is likely to be

driven by high-quality Hungarian

brands finding broader markets

in neighbouring countries with

similar fishing conditions.

EFTTEX 2023 held in

Budapest will also have put the

country on the map while its

central location means distribution

set ups can also thrive here, acting

as a convenient gateway to Eastern

Europe.

Enhanced marketing of

Hungary as a fishing destination

could boost revenue for tackle

makers and retailers while green

innovation and environmentally

conscious practices will

increasingly influence product

design and regulatory policy.

Hungary’s tackle industry is a

dynamic and culturally significant

sector with deep roots and a

promising future. Anchored

by local expertise, innovative

manufacturers and a passionate

angler community, the market

continues to evolve alongside

technological and environmental

trends.

With supportive policy,

continued investment and

sustainable growth strategies,

Hungary is well-positioned to

remain a regional leader in the

European fishing tackle industry.

WWW.TACKLETRADEWORLD.COM

37

FEATURE

STANDING IN TIANJIN,

LOOKING AT THE WORLD

In his opening speech, Mr Wang

Xiangfa, CEO of Bihai Fishing Tackle

Co, Ltd welcomed guests to the 2025

Bihai Fishing Expo, setting out how

important the event is to the tackle

industry.

In this vibrant spring season, we gather at the

National Convention and Exhibition Center

(Tianjin) to celebrate the grand opening of

the 2025 Bihai Fishing Expo. On behalf of

the organiser of this exhibition – Beijing Bihai

Fishing Tackle Co, Ltd. – I extend the warmest

welcome and sincerest thanks to all of you for

attending!

The Bihai Fishing Expo has now held

70 editions. Here, I would like to express

my sincerest thanks to the thousands of

companies that have supported Bihai for

over 30 years, as well as to domestic and

international buyers and fishing enthusiasts!

My heartfelt gratitude also goes to the

National Convention and Exhibition Center

(Tianjin) for their strong support and

collaboration!

Building bridges

Since its inception, the Bihai Fishing Expo

has been committed to promoting the

development and innovation of the fishing

tackle industry and building a bridge for

industry exchange.

Today, tackle manufacturers, operators,

distributors, buyers, fishing experts and

enthusiasts from all over the country gather

in Tianjin.

We are here to showcase the current

development of China’s fishing tackle

industry, share the latest technologies and

discuss the industry’s futrue. As the saying

goes: “Based in Bihai, view the fishing

industry; standing in Tianjin, look at the

world.”

Fishing, as an ancient charming activity,

has become a lifestyle and leisure choice for

an increasing number of people. With the

improvement of people’s living standards,

the tackle industry has encountered

unprecedented opportunities for growth.

Over the past years, more enterprises have

innovated in terms of capital, technological

research, product design and market

promotion, continuously driving industry

progress.


departments for their participation in this

expo. Your hard work and dedication have

made this event possible. I also express

my gratitude to our media friends for your

attention and positive coverage of the

fishing tackle industry.

Finally, I wish the 2025 Bihai Fishing

Expo a complete success! I hope you all have

fruitful exchanges and contribute to the

prosperity and development of the fishing

tackle industry in the days ahead.

CHINA

This year’s expo is grand in scale,

covering an exhibition area of approximately

140,000 sq m, with over 2,000 participating

companies and an expected daily attendance

of 50,000 visitors. During the event, more

than 100 activities will take place, including

forums, conferences, award ceremonies,

corporate summits and new product launches.

Here, you can explore the latest fishing

tackle products and technologies, participate

in a variety of activities and share experiences

with professional anglers. This is not only

a display platform but also a valuable

opportunity for learning and collaboration.

We hope this expo will foster

communication and cooperation among all

parties, collectively promoting the sustainable

development of the fishing tackle industry.

Growing up

To better meet industry needs, the organising

committee has adjusted the layout of the

exhibition areas. Specifically, the number of

booths for lure fishing companies has been

increased to two halls, with the lure fishing

zone previously in Hall S8 now relocated to

Halls S9 and S10.

In Hall S9, we have set up the popular lure

fishing competition pool and central stage

from previous exhibitions. We especially

recommend the Carp Fishing zone, Micro

Fishing zone and the Fishing Culture zone to

you, they have all been arranged in Hall S16.

We hope that through the set up of these

hot exhibition areas and a variety of exciting

activities, the East Exhibition Hall will

become an innovative highlight area of this

exhibition, bringing new experiences and

more value to visitors.

Expanding the market

China is one of the few countries in the world

with a complete fishing tackle manufacturing

industry chain. Under the current impact of

the ‘America First’ policy, product exports

face uncertainties, making a shift toward the

domestic market inevitable.

At the same time, advanced fishing tackle

manufacturing countries such as Japan also

hope to gain more development opportunities

in the Chinese market, which will make the

competition in the already nearly saturated

domestic market even more fierce.

Expanding domestic demand involves

two aspects: the existing fishing enthusiasts

base (the stock market) and new fishing

participants (the incremental market). Two

positive trends are worth noting.

First, fishing has gained attention from

relevant government departments, leading

to supportive policies. For example, last year,

the Hubei Provincial Sports Bureau launched

the “Hubei Fishing Industry Three-Year

Action Plan (2024–2026),” focusing on three

counties and implementing measures that

effectively boosted local primary, secondary,

and tertiary industries.

From manufacturing to services, these

initiatives enriched fishing activities as a

sport, invigorated the market and stimulated

consumption.

In the future, more local governments will

likely leverage fishing to capitalise on their

natural resources for regional prosperity.

For example, Changhai Province from

Liaoning has utilised its rich marine resources

to develop managed sea fishing projects,

integrating safety, ecological protection

and consumption promotion to create a

sustainable development model.

Second, the integration of Chinese and

international fishing sports.

In the past, China’s fishing tackle industry

differed greatly from foreign countries in

terms of fishing methods, fishing tackle and

fishing scenarios. Taking the Bihai Fishing

Expo as an example, most of the products

sold were for freshwater pond fishing. Now,

these differences are diminishing, with our

expo becoming nearly indistinguishable from

international ones.

We believe that, with the implementation

of national policies on aquatic resource

protection and sports, fishing will become

more diverse, including not only lure,

micro-lure and Euro carp fishing but also fly

and stream fishing. This will attract more

enthusiasts. The prospects for China’s fishing

tackle industry are boundless.

Once again, I extend my heartfelt thanks to

all exhibitors, buyers and staff from relevant

About the China Bihai

Fishing Expo

Hosted by the China Bihai Fishing Expo

(CBFE), it aims to showcase high-quality

Chinese tackle products, promoting

Chinese brands to fishing enthusiasts

worldwide and highlighting the unique

charm of the Bihai Fishing Expo as the

world’s largest tackle exhibition.

Over the past 35 years, the expo has

successfully held 70 editions. Since moving

to Tianjin in 2013, it has maintained an

exhibition area of over 100,000 sq m.

It has witnessed the rise and growth

of the Chinese fishing tackle industry,

representing the highest standards and

latest achievements in Chinese tackle design

and manufacturing.

The expo serves as a “barometer” of

the Chinese fishing tackle industry’s

development and has become an annual

gathering for Chinese and global brands,

businesses of all sizes, and fishing

enthusiasts to connect, collaborate, and

celebrate.

We warmly welcome fishing enthusiasts

and industry professionals from around the

globe to attend!

Contact Information

Tel: +86-10-62071529

Fax: +86-10-82259813

Email: china@bjbhdj.cn

Website: www.bhdjz.com

WeChat Official Account: bh-62071529


FEATURE

THE 2025 TAIWAN FISHING

TACKLE EXHIBITION

From May 16th to 18th, the 2025

Taiwan Fishing Tackle Exhibition

took place at Exhibition Hall 1, Area

C of the Taipei World Trade Center.

This year’s exhibition, themed “Family Fishing,

Endless Fun,” was hosted by the Taiwan

Fishing Tackle Association. It attracted dozens

of fishing tackle businesses as exhibitors and

promoted fishing culture and marine education

through a rich array of activities.

Over the three days, the venue buzzed

with crowds and the public enthusiastically

participated in interactive sessions such as fish

printing, lure painting and demonstrations by

fishing experts on lure operation, thoroughly

enjoying the fun of fishing.

Interaction and experiences

The exhibition specially set up an Experience

Zone and a Pond Zone, tailoring interactive

courses for parent-child families. The

Experience Zone hosted five daily sessions

of fish printing and lure painting, allowing

adults and children to experience the fun and

creativity of fishing through hands-on creation.

Lu Po-Nien, chairman of the Taiwan

Fishing Tackle Association, stated: “Fishing

is an outdoor activity suitable for all ages. The

exhibition hopes to promote the joy of fishing

through parent-child co-creation, and at the

same time, let more people understand marine

culture and fall in love with nature.”

The Pond Zone featured a 4m pond,

where fishing experts demonstrated popular

European and American lure fishing

techniques, introducing the diverse swimming

actions of lures underwater and how to use

them to catch large fish. The public watched

intently, learning and playing, immersing

themselves in the unique charm of fishing.

On May 17th, the second day of the

exhibition, a group of over 20 representatives

from the Osaka Fishing Tackle Cooperative

Association visited the exhibition. They were

accompanied by association chairman Lu

Po-Nien, Chang Liang-Jen, former chairman

and chairman of Okuma and Tseng Mu-Kun,

general manager of Fishermen’s Tackle.

The schedule was packed with three

consecutive DIY courses. Association staff

were busy cleaning tools and tidying up the

environment. Despite the hard work, staff

members stated that this experience would


CHINA

serve as an important reference for future

activities.

Promoting fishing

Taiwan has over a million fishing enthusiasts,

and local governments have been actively

promoting friendly fishing policies in recent

years, adding significant meaning to the

exhibition.

The Ocean Conservation Administration

pointed out at the opening ceremony that

158 legal and safe fishing spots have been

established across Taiwan, along with

three fishing platforms. Among these, the

Taichung Port North Breakwater Sea Fishing

Demonstration Zone, as the first sea fishing

demonstration area, features a parent-child

fishing area and is very popular among anglers.

The spokesperson emphasised that fishing

activities and marine conservation can coexist

harmoniously and the valuable data provided

by anglers also supports conservation efforts.

May 18th, the last day of the exhibition,

continued to be vibrant, with three major

highlights attracting many people.

Lu Po-Nien stated that the Taiwan Fishing

Tackle Exhibition is not only a platform for

industry and the public to interact but also

an excellent opportunity to promote marine

education, parent-child outings, and marine

culture. He expressed hope that such activities

would allow more people to experience the joy

of fishing, learn about marine knowledge, and

subsequently love this outdoor sport full of

natural charm.

The 2025 Taiwan Fishing Tackle Exhibition,

with its rich content and engaging educational

activities, brought an unforgettable feast to

fishing enthusiasts and parent-child families,

injecting new vitality into the promotion of

Taiwan’s tackle industry and marine culture.


FEATURE

RANK HIGHER IN

SEARCH ENGINES

WITH SEO

Search Engine Optimisation (SEO) is one of the most

powerful tools in digital marketing. By making your

website appeal to search engines like Google, Bing and

Yahoo, you can increase your visibility, drive more organic

traffic and, ultimately, generate more revenue. How do

you go about getting results?

SEO – Search Engine Optimisation

– isn’t just about inserting

keywords into content, it’s actually

a combination of approaches. That

said, it is most definitely not some form of

‘dark art’.

In reality, it’s just a comprehensive strategy

that includes technical optimisation, content

creation and link-building techniques, all

designed to help your business to rank higher

in search engine results pages (SERPs),

enhancing your visibility to people looking for

products or services like yours.

1

Understand how search engines

actually work

Before diving into SEO tactics, it’s

essential to understand how search engines

like Google actually work. Typically, they

use bots (or ‘crawlers’) to scan the web and

index content. When a user enters a query,

Google’s algorithm analyses pages in its index

and ranks them based on over 200 ranking

factors.

Some of these include:

● Content relevance

● Website authority

● User experience (UX)

● Mobile friendliness

● Page load speed

● Backlinks

The goal of SEO is to align your website

with these ranking factors so that your

content appears as high as possible in the

SERPs.

2Perform keyword research

Keyword research is the foundation

of any SEO strategy. It helps you

understand what your target audience is

searching for and allows you to create content

that matches their search intent.

If you’re not sure about this, take a look at a

few important tools such as Google Keyword

Planner, Ahrefs, SEMrush and Ubersuggest.

Let’s say you run a fishing blog. Instead

of targeting a broad keyword like “bass”

you might discover that “short session bass

secrets” has lower competition and better

aligns with your audience’s intent. Creating

a blog post around this specific long-tail

keyword will have a better chance of ranking

high in search results.

Create high-quality,

relevant content

3 Content is king in SEO. Google

rewards websites that provide valuable, indepth

and original content. Your goal should

be to answer your audience’s questions better

than any other page on the internet.

Useful tips to help you do this might include

using your primary keyword in the title, meta

description, URL and the first 100 words.

You should aim to break up content

with various sub-headings and use bullet

points, numbered lists and tables to enhance

readability. Remember to include both

internal and external links, too.

For example, imagine you wrote an

article on “10 tips to catch more fish”. Inside

the article you would want to incorporate

keywords like “bait (or lure) choice”, “land

more fish”, “finding features” or “reading the

water”.

You could link to, say, bait or lure

manufacturers or tackle brands or even your

favourite magazine articles externally but also

ensure you link to related content on your


SEO

own site. Use images and infographics, too.

Now your content is seen as more valuable

as well as making it easier for search engines to

both crawl and index.

4

Optimise on-page elements

On-page SEO involves optimising

individual pages to rank higher and

earn more relevant traffic.

Keep your title to under 60 characters and

ensure it contains your main keyword. Write

a strong 150 character summary and organise

your content using header tags and keywords.

In addition, use clean, keyword-rich URLS

such as yourwebsite.com/catch-more-fish.

You can also use Alt Text, where you

describe images you have used to improve

accessibility and SEO and, again, remember

to connect related articles within your site.

Build quality backlinks

Backlinks are links from other

5 websites to yours and are a major

ranking factor. They signal to search engines

that your content is trustworthy and

authoritative.

There are several ways to earn

backlinks, including writing guest posts

for well-known websites in your sector,

creating and sharing useful infographics

that others may wish to link to or you

can use what is called the Skyscraper

Technique – finding already popular

content and creating an even better

version.

Similar to the above, you can also find

broken links on websites and suggest your

content as a replacement – it may sound

cheeky but it works.

Improve technical SEO

Technical SEO focuses on

6 improving the backend structure

of your website to help search engines

crawl and index it more effectively.

Some good examples of this are

ensuring your site works well on

al devices. Some website builders

incorporate multi-device options; if they

don’t there are some great third-party

plug-ins you can install.

You want to ensure your pages load

quickly and effectively so use tools like

Google PageSpeed Insights to check all

is well. If you have someone with a good

understanding of website technicalities

then secure tour site with HTTPS and

submit your sitemap to the Google Search

Console and use schema.org to enhance

search snippets.

A website that takes more than

5fiveseconds to load on mobile might see

higher bounce rates. Try optimising image

sizes and removing unnecessary scripts so

the site loads in under two seconds. This

can make a big difference to your rankings

for mobile search queries.

Monitor and adjust

SEO strategy

7 SEO is not a one-time effort.

It requires ongoing monitoring and

optimisation. Use analytics tools to

track your performance and refine your

strategy.

Useful Tools:

● Google Analytics: Measure traffic,

bounce rate, and user behavior.

● Google Search Console: Monitor

indexing status and search performance.

● Ahrefs / SEMrush: Track backlinks,

keyword rankings and technical issues.

Conclusion

SEO is a dynamic, long-term strategy

that can significantly enhance your online

visibility and credibility. By understanding

how search engines work, conducting

thorough keyword research, creating

quality content, optimising on-page

elements, building backlinks, improving

technical aspects and consistently

monitoring results, you can rise in the

SERPs and stay ahead of the competition.

SEO success doesn’t happen overnight.

But with patience, persistence and smart

tactics, the payoff in organic traffic and

conversions can be enormous.


FEATURE

LIVINGSTON LURES

WHY EUROPEAN DISTRIBUTORS

LOVE LIVINGSTON LURES

Livingston Lures has earned its reputation as one of the most innovative brands in the

US fishing market, thanks to cutting-edge technology, relentless product testing and a

laser focus on helping anglers succeed.

Its patented Electronic Baitfish Sound

(EBS) Technology is only the beginning –

Livingston consistently delivers lures that

push boundaries and produce real results,

season after season.

In North America, its success is proven:

major tournament wins, best-in-class reviews,

and retail sell-through from iconic lures like the

Titan, Magnus and Howeller DMC.

But, over the past two years, ambitious

European distributors have uncovered a

powerful truth: Livingston isn’t just exporting

innovation, it is building it specifically for

Europe.

Livingston: Tailored for Europe

Livingston didn’t just ship US models and hope

they’d work. Instead, the team invested time on

the water across Europe, working closely with

distributors and anglers to ensure Livingston

lures are tuned for local species, techniques and

conditions.

Here’s how it has adapted for Europe:

● Custom colour patterns for European

predators like pike, zander and perch

● Adjusted hardware and hooks to meet

regional rigging preferences

● Refined actions – tighter wobbles, slower sink

rates – to better match European waters

● In-field testing with top European pro anglers

on venues like the Netherlands’ pike lakes and

Spanish reservoirs

These changes weren’t afterthoughts. They

were part of a deliberate, collaborative process

with Livingston’s distribution partners – and

now, new Europe-exclusive products are on the

way.

Built for European growth

Livingston has made long-term investments to

ensure success in Europe:

● Regular presence at major shows like

EFTTEX, the European tackle trade fair

● A commitment to listening to and supporting

distributors, not just selling to them

● Strategic partnerships with Kanal Gratis

(YouTube content production for Europe), YPC

Boat & Bank tournaments (brand visibility) and

Pecheur.com’s online tournament series (digital

engagement and reach)

Your partner in the field

Leading the European expansion is Erick

Arnoldson, a seasoned sales professional with

deep technical knowledge and a passion for

international growth. Erick has met face-toface

with dozens of European distributors,

listening to what truly matters: reliable supply,

clear communication and products that drive

sales.

With multilingual capabilities and a growing

support team, Erick ensures that every European

partner receives full backing – from logistics and

training to marketing and account support.

Proof from partners

Key partners are testament to the success that

Livingston can bring.

Bait Zone said: “We are very pleased with

the progress we’re making in Bulgaria and the

surrounding territories. We’ve just placed our

third order and are excited about the continued

growth of Livingston Lures in our region.”

Hecht & Barsch said: “We are excited to have

recently come on board and look forward to

seeing how Livingston Lures performs in the

German market.”

While ESMA Group explained: “We’ve been

considering Livingston for a few years now and

finally decided to bring the brand in about two

weeks ago. We’ve introduced it to the Latvian

market through our retail store and are also

distributing it across neighbouring countries.

We’re confident that Livingston Lures will

perform well throughout Europe.”

www.livingstonlures.com


Classifieds

SPLIT RING

PLIERS

UNIQUELY DIFFERENT (NEW-PATENTED)

The EASIEST... The FASTEST...

The BESTEST...

for changing hooks or spinner blades

visit www.TexasTackle.com for demo video

WHOLESALE ONLY

4 Sizes

www.TexasTackle.com

TO BOOK THIS SPACE CONTACT:

NORTH AMERICA

BART MANGANIELLO

T: +1 914 722 7601

E: bartalm@optonline.net

REST of WORLD

GUIDO KNEGT

T: +39 347 503 6436

E: guido.knegt@artichokehq.com

COMING UP…

SEPTEMBER 2025

Ad Copy: July 18th, 2025

Mailed: August 6th, 2025

Special issue: EFTTEX Preview/ ICAST

Spotlight: Clothing

Doing Business With: Japan

OCTOBER 2025

Ad Copy: August 15th, 2025

Mailed: September 3rd, 2025

Special issue: Destination Fishing

Spotlight: Line

Doing Business With: Rocky M’tains

NOVEMBER 2025

Ad Copy: September 19th, 2025

Mailed: October 8th, 2025

Special issue: EFTTEX Review

Spotlight: Fly Tying

Doing Business With: Italy

To submit news or editorial for

any of these issues, contact:

To advertise or discuss a marketing campaign in any of these editions,

contact our business development team:

EDITOR

JOHN HUNTER

T: + 44 (0)7990 542958

E: john.hunter@artichokehq.com

NORTH AMERICA

BART MANGANIELLO

T: +1 914 722 7601

E: bartalm@optonline.net

REST of WORLD

GUIDO KNEGT

T: +39 347 503 6436

E: guido.knegt@artichokehq.com

MAKING CONTACT

2

1

3

MAKING CONTACT

Do you want your

products to be seen

by thousands of

potential buyers…

FREE of charge?

Then get in touch,

we’d love to hear

from you.

JOHN HUNTER

+44 7990 542958

john.hunter@artichokehq.com

Contact John directly for

details of how to send

your product / images and

a short description to

Tackle Trade World.

1 DAIWA

PRESSO LURE WALLET

This lure wallet is a compact and

feature-rich means of storing and

mobilising smaller tackle, like the

lures and flies used to catch trout

and panfish, as well as the wealth

of micro lures used for bait finesse

(BF) techniques, like miniature

crankbaits and jigs.

Luxurious in appearance, it is

as rugged as it is convenient and

is made using durable, snagresistant

material plus an internal

pocketsize organiser with foam

panels on both sides for notching

hooks, jigs, spoons and flies with a

clear plastic separator which also

protects the finishes on lures.

There’s an easy-to-open zipper

with oversized pull-tab plus a

carabiner clip to hang it from your

hip, wader-pack or even a larger

tackle bag.

www.daiwa.us

2 RAILBLAZA

HEXX SONAR 360 MOUNT

This is a robust, high-performance

solution designed to streamline

sonar transducer deployment

for kayak anglers and small boat

enthusiasts.

Engineered specifically for

the Humminbird MEGA 360 and

compatible static transducers,

the mount enables quick and

controlled deployment with a

90-degree pivot. Whether you’re

fishing from a kayak, boat, or other

small craft, it provides unmatched

versatility and rugged reliability for

live sonar users.

Alongside the pivot, it is

made from corrosion-resistant

aluminium and glass-reinforced

plastic for superior durability

in harsh marine environments.

It also seamlessly integrates

with Railblaza’s HEXX base

system, enabling secure, toolfree

attachment and multiple

mounting configurations.

www.railblaza.com

3 LIVETARGET

SUNFISH LURES

The bond between bass

and panfish undergoes a

transformative redefinition

courtesy of LIVETARGET’s Sunfish

with Injected Core Technology

(ICT).

Employing an advanced

injection laminate process, ICT

enriches the inner core with

intricate, multi-coloured metallic

layers ensconced within a clear,

robust exoskeleton.

The three-dimensional effect

allows light to refract throughout

the entire lure, significantly

enhancing its lifelike appearance

underwater, helping achieve

exceptional realism while

maintaining superior functionality,

thanks to its refined action

courtesy of a unique oscillator

tail, moulded from a transparent

exoskeleton.

www.mustad-fishing.com/

livetarget


Tackle Trade World August 2025

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