The Most Influential Leaders In Fashion Industry (1)

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The Most
Inuential
Industry 2024
in
Professor
Andrew Ramroop
CEO of
Maurice Sedwell
Renowned Bespoke Tailoring Expert
Continues to Shape Fashion Elegance

Note
MOST
INFLUENTIAL
LEADERS IN
INDUSTRY 2024
Welcome to a special edition of The
Tycoon Magazine, where we turn our
attention to the dynamic and
trend-setting realm of fashion. In this issue, we proudly
present "The Most Influential Leaders in the Fashion
Industry," spotlighting the visionaries who are shaping
the future of style, creativity, and commerce.
Fashion is more than just clothing; it's an expression of
identity, culture, and artistry. It's an industry that
transcends borders, influences lifestyles, and drives
innovation. In this diverse and ever-evolving
landscape, the individuals we honor today are those
who have made a profound impact, setting trends,
challenging conventions, and redefining the
boundaries of fashion.

Our editorial team has meticulously researched and curated a list of the most
influential leaders in the fashion industry for 2023. These are individuals who have not
only demonstrated exceptional talent and creativity but have also wielded significant
influence through their work, inspiring millions around the globe.
These leaders are cultural icons, entrepreneurs, and advocates for change. They have
leveraged their platforms to champion diversity, inclusivity, and sustainability within
the fashion ecosystem. From breaking barriers on the runway to spearheading
groundbreaking collaborations, these individuals have left an indelible mark on the
industry.
As you delve into the pages of this magazine, you will discover the stories,
philosophies, and legacies of these influential leaders. Their journeys serve as a
testament to the power of creativity, perseverance, and vision in shaping the future of
fashion. They remind us that fashion is not just about trends or garments; it's about
storytelling, empowerment, and self-expression.
We invite you to immerse yourself in the narratives of these trailblazers, whose
contributions have redefined the fashion landscape and inspired generations. The
fashion industry is a tapestry of innovation and imagination, and these leaders are the
driving force behind its evolution, pushing boundaries and inspiring change.
We hope you find this issue both enlightening and inspiring as we celebrate "The Most
Influential Leaders in the Fashion Industry for 2023." Whether you're a fashion
enthusiast or an industry insider, we believe you will be captivated by the creativity
and impact showcased in the following pages.
Happy Reading!
Kevin Wiiams
Kevin Williams
Editor-in-Chief
The Tycoon Magazine

C O N T E N T S
Cover ory
Brian Adams
Pioneering A Circular
Fashion Revolution
And Retail Returns
Transformation
Jeff Blauer
A Beacon Of
Leadership And
Innovation In
Outdoor Accessories
From Crinolines
to Catwalks
A Thousand Years
of Style – The History
and Evolution of
the Fashion Industry
Michael Andrews
Shaping The Future
Of Bespoke Tailoring
While Preserving The
Timeless Artistry Of
The Craft
Renowned Bespoke Tailoring Expert
Continues to Shape Fashion Elegance
Yevgeniya A.
Yushkova
A Design Maven
Relentlessly Striving
For Excellence In
The Realm Of Design

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Renowned Bespoke Tailoring Expert
Continues to Shape Fashion Elegance
Tailoring is an art that transcends time,
creating garments that are not just clothes but
reflections of individuality and sophistication.
Tailoring services for suits and other garments play a
pivotal role in the world of fashion, ensuring that
individuals can do clothing that not only fits
impeccably but also reflects their unique style. These
services involve skilled tailors meticulously crafting
garments to individual measurements, creating a
personalized and comfortable fit.
From suits that exude professionalism to garments
that make a statement, these skilled tailors bring
visions to life, one stitch at a time. Professor Andrew
Madan Ramroop OBE CMTT (CEO of Maurice
Sedwell) is an influential leader and a distinguished
Ultra Bespoke Tailor with notable leadership qualities
and a strong personality. His leadership at Maurice
Sedwell continues to shape the landscape of Savile
Row, blending tradition with contemporary relevance.
Meet The Renowned, Influential Ultra Bespoke
Tailor
Prof. Andrew is a highly acclaimed figure in the
bespoke tailoring industry, renowned for his expertise,
innovation, and commitment to excellence. Born with
Jason Vego,
Co-Founder
a passion for tailoring, his journey from Trinidad &
Tobago to the prestigious Savile Row in London is a
6

Professor
Andrew Ramroop
(CEO of Maurice Sedwell)
7

The Most Inuential Leaders in Fashion Industry 2024
testament to his dedication to
mastering the craft. Recalling his past,
Prof. Andrew states, “Ever since I have
known that I could stop full-time
education and 'learn a trade', my
ambition was to become a tailor. It is
said of the privileged, 'Some are born
with a silver spoon in their mouths, but
for me, it could be said that I was born
“with a tailor's thimble in my finger".”
He swiftly mastered the art of crafting
trousers and jackets. During his
apprenticeship, he heard that the rich
and renowned, including Hollywood
stars and industry leaders, had their
suits tailored on Savile Row. And the
influential leader wanted to be a part of
this remarkable environment. By July
1970, he had saved enough to purchase
a boat ticket, embarking on a journey
from Trinidad & Tobago to Savile
Row. His remarkable path took shape
from this point, paving the way for a
journey filled with notable
achievements and experiences.
In 1974, Prof. Andrew joined Maurice
Sedwell, and after a fourteen-year
tenure, he felt it was the best moment
to embark on his own bespoke tailoring
venture. Having overseen all aspects of
operations, from strategy to cutting,
fitting, and tailoring, he was ready for a
new chapter. However, Mr. Maurice
Sedwell initially hesitated at the idea of
his departure. So, he proposed an
alternative solution to Prof. Andrew –
if he could secure the funds, he should
consider purchasing the business.
That's precisely the path the
distinguished tailor decided to take.
Hence, he became the CEO of Maurice
Sedwell.
Unveiling Exquisite Tailoring
Craftsmanship
Maurice Sedwell is synonymous with
Ultra Bespoke Tailoring, creating
subtly distinctive designs, impeccably
fitting garments, and setting itself apart
with a unique silhouette and
handcrafting method. It offers no RTW
or MTM but has ultra bespoke tailors
exclusively. The tailoring company
continues redefining bespoke tailoring
standards, creating garments that are
not just worn but celebrated. Today, it
continues to uphold its commitment to
bespoke excellence under the guidance
of Prof. Andrew.
Furthermore, it can perplex potential
customers in a Savile Row landscape
where every establishment claims to
offer bespoke tailoring. Hence, Prof.
Andrew decided to distinguish the
Savile Row-based company by crafting
a distinctive silhouette, style, and
method of handcrafting. Developing a
house style versatile enough for
business, leisure, or formal occasions
was crucial.
The certified master tailor strongly
opposes the notion of a standard suit
resembling replicas from other tailors.
“My objective is to be outstanding in
an interesting way and not create
seasonal fashion but to focus on styles
that would outlast fashion and have
longevity,” says Prof. Andrew.
Signature Elements of Maurice
Sedwell
The Savile Row-based company
Maurice Sedwell presents three
distinctive designs – Signature Curve,
Signature Delta, and Signature Sport.
In addition to this, the company
prioritizes purposeful styling, allowing
customers to express their individuality
through their clothes. Introduced at the
Federation of Merchant Tailors
exhibition in 1976, its silhouette has
evolved over the years, undergoing
refinements to remain relevant and
purpose-driven.
It aims to create an optical illusion of a
slimmer waist by positioning the
pocket details, softly constructed
handcraft tailoring, and interesting
luxurious cloth. “Unique features
include a chest pocket harmonized with
shoulder shape, angled side pockets
with mirrored flaps, roll sleeve crowns,
slight pergola shoulders, and a subtly
built-up chest, setting Maurice Sedwell
apart from other Savile Row tailors,”
says Prof. Andrew.
Balancing Tradition and Innovation
As a certified master tailor, Prof.
Andrew states that to stay relevant and
balance tradition and innovation at
Maurice Sedwell, he and his team
focus on offering wearable and less
fashionable styles. He further adds that
fashion trends align with RTW and
follow seasonal trends. Meanwhile,
“style” expresses one's personality,
lifestyle, and purpose. “We maintain
true traditional values in hand
craftsmanship; it is sartorial art,
sculpting cloth around a human body
for style, comfort, and elegance. Our
styles outlast 'fashion trends',” proudly
asserts Prof. Andrew.
Facing Challenges Head-on
When confronted with challenges,
leaders demonstrate resilience and
strategic thinking to navigate
complexities. Successful leaders
overcome challenges and leverage
them as stepping stones for
organizational growth and innovation.
Similarly, Prof. Andrew faced
challenges such as a shortage of highly
skilled craftsmen & women and
extortionately high rents and business
rates, where landlords did not value or
8

Cashmere, Croc and
leather Tujue’
appreciate the international reputation tailors had brought
to Savile Row and Mayfair. However, he didn't give up
and turned them into opportunities for growth and
success. As a result, he founded the Savile Row Academy
in 2008, which stays true to its values and leverages the
Savile Row legacy.
Velvet Tuxedo
Focus on Sustainability
Prof. Andrews, a distinguished figure renowned for his
expertise in bespoke tailoring and CEO of Maurice
Sedwell, believes that both direct and indirect costs
significantly impact the future trajectory of Savile Row.
Over the past five decades with Maurice Sedwell, he has
witnessed the transformation of the landscape.
Back in the early seventies, Savile Row had just one
RTW shop but today, RTW dominates the scene.
Unfortunately, there is a surge in the number of
9

pretenders masquerading as bespoke tailors. Since
these impostors are present in the majority, they
drive the cycle of trends because their purpose is to
'pack them high and sell them cheap' and discredit
genuine fashionable trends to boost sales.
On the other hand, in the ultra bespoke trends,
Prof. Andrew and his company focus on
Sustainability. By creating handmade garments that
outlast fleeting fashion trends, Maurice Sedwell
aims to minimize its carbon footprint and embraces
the resurgence of double-breasted suits that align
with its commitment to enduring style and quality
craftsmanship.
Golden Milestones and Achievements
Key achievements and milestones serve as pivotal
markers, reflecting the success and vision of a
10

company. In May 1938, Maurice
Sedwell started his business. His
crowning achievement came in 1956
when he won the Gold Medal in a
national tailoring competition,
surpassing all competitors from Savile
Row, the city, and the West End.
Following this triumph, he relocated
from Fleet Street to the first floor of 9-
10 Savile Row.
Likewise, in 1974, Prof. Andrew joined
the company directly from the London
College of Fashion after completing a
three-year degree in two years. He has
garnered an unparalleled array of
accolades and awards in the history of
tailoring. Some of the noteworthy
recognitions include "Professor for
Distinction in the Field of Tailoring"
by the University of the Arts, London,
the Mayor of London 'Trailblazer
Award,' and the distinction of being the
only practicing tailor honored with the
Most Excellent Order of the British
Empire (OBE).
Future Aspirations
In honor of Mr. Maurice Sedwell, Prof.
Andrew intends for the tailoring
company to evolve into a timeless
luxury brand, ensuring that the name
lives on into perpetuity. This can be
achieved by upholding their legacy of
ultra-bespoke tailoring, diversifying
their offerings to semi-bespoke suits,
and incorporating additional clothes
such as casual luxury cloth,
leatherwear, perfumery, knitwear, and
more. This will solidify Maurice
Sedwell's position in the world of
luxury and sophistication.
Upcoming Developments
2024 is a landmark year for Prof.
Andrew because he will celebrate 50
years at Maurice Sedwell. He
anticipates the publication of this
autobiography, the launch of Savile
Row Bespoke Academy (SRBA), and
the production of a film documenting
his journey from Port of Spain to
Savile Row.
Leadership Style
When asked to describe his leadership
style and what leadership principles he
prioritizes, Prof. Andrew states, “My
style is a mixture of principles,
sometimes Situational, laissez-faire
and Motivational. I empower people to
make decisions but could be somewhat
autocratic if standards are not
maintained to the level that we set
ourselves. Mentorship is vital in
harnessing talent and ability. However,
the team's aptitude and attitude are of
paramount importance in achieving
persistent standards.”
Key Qualities And Skills
As a distinguished leader known for
his exceptional contributions to the
field of tailoring, Prof. Andrew
believes one of the key qualities and
skills necessary for a successful
entrepreneur is embracing a customercentric
approach by surpassing the
clients' expectations and demonstrating
genuine care. He also emphasized
cultivating a supportive team that is
invested in both their own success and
yours. “A team should feel that they are
working for themselves, their future,
and their lifestyle – not for a boss.
Motivation often comes from within
oneself,” states Prof. Andrew.
Advice to
Entrepreneurs
For aspiring
entrepreneurs,
Prof. Andrew
advises,
“Every human being
on this earth has
one thing in
common – we all
wear clothes of
some sort or the
other. I would
encourage aspiring
tailors to be trained
holistically, aim to
become a true
master tailor, and
enjoy the discovery
of learning new
ideas. Be
emotionally
connected with your
ambitions.”
11

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MOST
INFLUENTIAL
LEADERS IN
INDUSTRY 2024
Brian
Adams
Pioneering A Circular Fashion Revolution
And Retail Returns Transformation
In the dynamic landscape of business and
innovation, serial entrepreneurs stand out as a
unique breed of visionaries and risk-takers.
Defined by their ability to conceive, launch, and grow
successful ventures repeatedly, these individuals have
become emblematic of resilience, adaptability, and a
keen understanding of market dynamics. Their
success in the industry is not merely a result of
chance, but rather a testament to their entrepreneurial
spirit, strategic insight, and unwavering commitment
to turning ideas into thriving enterprises.
Brian Adams is a distinguished serial entrepreneur
with a remarkable track record of founding and
leading successful ventures. His innovative spirit,
strategic vision, and commitment to excellence have
positioned him as a prominent figure in the business
world. He has played a pivotal role in shaping the
retail and branding landscape through his ventures:
The Return, Retail Reworks, and Sutton Brands.
His entrepreneurial journey began with Bama Butler
LLC, a laundry service for college students, which
expanded to include T-shirt printing, graphic design,
14

15

ecommerce, and door-to-door sales
ventures. In 2002, the versatile leader
founded Restoration Cleaners LLC
(now The Cleaning Company), which
grew from a small start to a multimillion-dollar
company with 100
employees, earning recognition as one
of the fastest-growing private
companies in the U.S.
Furthermore, Brian has also been
involved in various businesses,
including Sla Investments, BA
Investment Group, and TA Equity
Holdings Company. Notably, he led the
acquisition of Newton Nursery &
Alvin Tree Farm in Texas and
purchased Rumber Materials LLC, a
composite materials manufacturer. In
2010, he co-founded North American
Restoration Dry Cleaners LLC, which
later became Renewal Claim Solutions,
a network of restoration dry cleaning
companies adhering to industry best
practices. This initiative eventually
transformed into a franchise.
In 2018, the trailblazer leader founded
Retail Reworks, a company focused on
reverse logistics and returns processing
for online retail, introducing their
proprietary software, R4 Returns, for
operational efficiency. In 2022, he
launched Sutton Brands, a circular
fashion house. In 2023, Brian and
Mike Nesbet (co-founder) established
The Return, a groundbreaking
nationwide full-service return network.
Brian has achieved notable
entrepreneurial success today, earning
recognition in Houston Business
Journal's 40 under 40 and Inc.'s 30
under 30. He is also dedicated to
philanthropy through the GoGo
Foundation, a venture he co-launched
to support diverse causes. In his
personal life, Brian takes pride in being
a husband and father to three boys.
Setting Industry Benchmarks With
The Three Successful Ventures
Under Brian's exceptional leadership,
The Return, Retail Reworks, and
Sutton Brands have earned a positive
reputation and established a robust
presence in the industry. His ventures
reflect a commitment to innovation,
customer satisfaction, and responsible
business practices.
The Return - The Return is a
groundbreaking nationwide full-service
return network. This network, the only
one-of-its-kind globally, facilitates
brands and retailers in participating in
the circular economy. It operates 4,500
return bars that manage the entire
reverse logistic process, including
receiving, reworking, and reselling or
recycling returned garments. With onsite
cleaning, repairs, and re-fulfillment
at many locations, The Return offers a
cost advantage of 20% less than other
return bar networks while maintaining
high-quality standards. The system is
boxless, fraud-proof, economical, and
sustainable, extending the lifespan of
textiles, reducing landfill waste, and
creating an additional revenue stream
for brands and retailers.
Retail Reworks - Retail Reworks
stands as a reliable destination for topnotch
consumer merchandise. As a
third-party provider, it specializes in
inspection and correction solutions,
offering comprehensive 3PL services,
including warehousing, fulfillment, and
customer returns processing. Its
knowledgeable staff is well-versed in
various products, including apparel,
footwear, accessories, and more.
Sutton Brands - Sutton Brands
specializes in crafting stunning, ecofriendly
brands with a focus on circular
fashion. It collaborates with celebrities
and existing brands to develop bespoke
sustainable collections that not only
reflect its distinct aesthetic but also
contribute to the planet's well-being.
Mentorship Drives Talent
Development
When asked to share how talents are
nurtured within the organization and
what role mentorship plays in
developing his team, Brian replied that
he follows the teaching and learning
from Nick Saban. Mentorship serves as
a cornerstone in the talent development
strategy, fostering an environment
where team members can thrive, learn,
and contribute to the overall success of
the organization. Through mentorship,
he aims to build a resilient and
adaptable workforce capable of
navigating the challenges of a dynamic
business landscape.
Ambitious Journey in Circular
Fashion and Sustainability
As the founder, Brian is thrilled to
share his aspirations for the coming
years as he embarks on a
transformative journey toward
becoming the leader in circular fashion
and reverse logistics. His primary goal
is to redefine the fashion industry by
championing circular practices that
prioritize the responsible use of
resources, reduce waste, and promote a
more sustainable and ethical approach
to fashion consumption.
Revolutionizing Retail Returns
At the heart of the upcoming initiatives
is a groundbreaking innovation that
Brian believes will redefine the
landscape of returns in the retail
industry. Brace yourselves for “The
Return” – a transformative solution set
to change the game of returns. What
sets it apart is the integration of Live
16

Shopping, a dynamic and interactive
platform that promises to revolutionize
the way customers engage with its
products. This immersive experience
allows shoppers to connect with their
brands in real-time, making informed
decisions and gaining valuable
purchase insights.
Unveiling the Leadership Principles
In his role as a founder of multiple
ventures, Brian places a strong
emphasis on leadership principles that
not only guide their actions but also
foster a culture of collaboration,
innovation, and continuous
improvement. These values — all
heart; all are a part; all do what we say
we're going to do; all have the
entrepreneur spirit; all learn from
others and our own failures; all are
students and want to grow; all love to
win; always find the better way; all do
daily business daily — serve as the
foundation for their collective success.
Future Goals
In the near future, the trailblazer leader
envisions his ventures expanding their
footprint significantly, reaching a
remarkable milestone of 5900 locations
worldwide and collaborating with 50
celebrity curators who bring their
unique perspectives and expertise.
Here, the goal is not just to be a
ubiquitous presence, but to create a
meaningful and positive impact on
each community the venture serves.
Also, by partnering with influential
figures across various fields, Brian
aims to enhance the quality and variety
of the products and services, offering
customers an unparalleled and
personalized experience.
Fashion Industry Trends
In the ever-evolving landscape of the
fashion industry, one of the
predominant trends that continues to
shape the narrative is a heightened
emphasis on profitability. Brian
believes that as we step into 2024 and
beyond, the era of 'No More Faking it'
is becoming increasingly evident.
The Key Trait Every Successful
Entrepreneur Must Embrace
Successful entrepreneurs possess a
combination of key qualities and skills
that enable them to navigate business
challenges and drive their ventures to
success. As a successful serial
entrepreneur, Brian believes that a high
tolerance for ambiguity is a crucial
quality for a successful entrepreneur, as
navigating the unpredictable landscape
of business requires the ability to adapt
to ever-changing circumstances.
Timeless Advice
For those individuals thinking of
entering this space right now, Brian
advises, “Create Value for Your
Customer.” This is because he believes
that creating value for your customers
is not a one-time effort but an ongoing
commitment. By understanding your
customers, fostering innovation,
building strong relationships, and
incorporating these other key elements,
you will be well-positioned to thrive in
your chosen space.
Wisdom For Budding Entrepreneurs
When advising budding entrepreneurs,
one key piece of wisdom Brian would
emphasize is the importance of “Define
the Niche and Go Smaller”. In the fastpaced
and competitive business world,
the instinct may be to cast a wide net
and target a broad audience. However,
the trailblazer leader recommends
resisting that temptation and instead
focusing on a specific niche.
By honing in on a well-defined niche,
entrepreneurs can establish a strong
foundation for their business. This
involves thoroughly researching and
understanding a particular target
audience's specific needs, preferences,
and pain points. It's about becoming an
expert in that niche and gaining an indepth
understanding of its challenges
and opportunities.
17

20

MOST
INFLUENTIAL
LEADERS IN
INDUSTRY 2024
A Beacon Of Leadership And Innovation
In Outdoor Accessories
The current consumer landscape is witnessing
a rising demand for authentic brands, a trend
that shows no signs of diminishing in the
foreseeable future. Today's consumers are
increasingly drawn to brands that exude authenticity,
seeking products and experiences that feel genuine
and aligned with a brand's true identity, rather than
being perceived as disingenuous or overly trendy.
In response to this shift in consumer preferences,
Jeff Blauer (CEO & President of SHED RAIN)
anticipates that brands will increasingly focus on
cultivating customer loyalty through strategic
collaborations with like-minded companies or
individuals. These collaborations provide an
opportunity for brands to create innovative and clever
products that not only resonate with their core values
but also appeal to a discerning consumer base.
By embracing authenticity and avoiding the pitfalls of
chasing fleeting trends, brands can establish a deeper
connection with their audience. This connection goes
beyond the transactional nature of traditional
consumer-brand relationships, fostering a sense of
21

trust and shared values. In the evolving
marketplace, the emphasis on genuine
brand expression and meaningful
collaborations is likely to shape the
future of consumer engagement and
brand success.
Meet The Influential Leader
With an illustrious career spanning
decades, Jeff brings unparalleled
expertise and strategic acumen to lead
SHED RAIN, a renowned player in the
umbrella and rainwear industry. His
journey with the company started when
he was a young boy, observing and
learning from his father and
grandfather, who managed the family
business. After college, he headed to
New York City, working as a sales
manager for brands like Calvin Klein,
Jones New York, and Dior.
This experience in the fashion industry
gave Jeff valuable insights into
innovation and design, along with a
deep understanding of market
dynamics, consumer behavior, and the
importance of staying ahead of
industry trends. When the influential
leader returned to Portland and joined
SHED RAIN, he brought back this
fresh perspective to contribute to its
growth.
A Fourth-Generation, Family-
Owned Business
SHED RAIN is a fourth-generation,
family-owned business founded by
Jeff's grandfather, Meyer Blauer, his
brother Sol Blauer, and uncle Barney
Liebreich in 1947. Headquartered in
Portland, Oregon, the company has
accumulated decades of expertise and
innovation in manufacturing, becoming
a pioneer in the industry. With a legacy
of over 75 years of craftsmanship,
SHED RAIN is dedicated to crafting
intelligent and reliable weather
protection that consumers can trust,
regardless of the weather.
Navigating Challenges with
Innovation and Style
According to Jeff, even though SHED
RAIN boasts a legacy spanning over
75 years, the early 90s posed a
challenge with the presence of
formidable competitors in the industry.
Recognizing that the market was
primarily driven by commodities, he
realized that relying solely on
craftsmanship wouldn't suffice to
attract and retain customers. Drawing
inspiration from his experience in the
fashion realm, Jeff and his team began
infusing upscale trends and vibrant
colors into their designs, creating an
exciting allure for shoppers and
fostering better brand recall.
In the face of industry evolution and
economic fluctuations, they
consistently return to their roots as a
family-owned and operated company.
Their commitment to producing
quality, innovative products remains
unwavering. “As a tight-knit family, we
gather around one mission and execute
against it, no matter what comes our
way,” says Jeff.
Key Milestones
SHED RAIN takes great pride in being
a longstanding company rooted in
Portland's heritage, spanning over 75
years. This longevity is not a common
achievement. Jeff expresses his deep
gratitude to both the loyal customers
and dedicated employees, as their
support has been instrumental in the
company's sustained success.
Throughout the years, the company has
experienced remarkable growth and
unexpected achievements. It ventured
into new product categories by
introducing its sister brand, GOGO,
and earned acclaim, such as the Red
Dot Award for its Stratus umbrella.
More recently, the company's focus has
shifted towards excelling in design and
innovation, exemplified by its Vortex
umbrella, which is capable of
withstanding winds of up to 75 mph.
Aims To Reign Supreme As Global
Weather Accessory Leader
As the Founder of SHED RAIN, Jeff
aims to maintain the company's
position as the best in its field and
plans to expand categorically and grow
its portfolio of clever products for
outdoor use. Its goal is to become a
globally recognized brand known for
high-quality weather and outdoor
accessories. The influential leader
enjoys actively contributing to the
company's success, overseeing
operations, and investing time in
mentoring the team, including the
recent addition of his son. He aspires to
22

make SHED RAIN a workplace where
people genuinely enjoy coming to
work.
Upcoming Developments
SHED RAIN, featured on “Shark
Tank,” recently launched The Duo, a
dual-handle umbrella designed for two
people. Ideal for friends, couples, or
parent-child pairs of different heights,
The Duo features a patented design
with an extendable second handle for
safety. On January 24, Jeff and his
team introduced the Artist Series
collection, showcasing unique styles
from designers Lisa Congdon,
StudioProba, and Katie Merz,
reflecting their communities in NYC
and Portland, Oregon. Exciting
partnerships are also in progress to
broaden SHED RAIN's audience.
A Consensus-Driven Approach
Jeff leads with a consensus-driven
approach, placing a significant
emphasis on the happiness and growth
of the employees in their respective
roles. Fostering an environment of
continuous learning and challenge is a
key priority for him. He has recognized
the value of listening and allowing
individuals to learn firsthand rather
than immediately providing solutions.
Autonomy is essential, giving people
the freedom to navigate challenges
independently while also identifying
areas where collaborative efforts can
enhance outcomes.
leadership. He has welcomed external
perspectives to fuel innovation and
push SHED RAIN to reach its full
potential. Drawing from the
mentorship he received from his father
and grandfather, Jeff is committed to
offering the same opportunities for
growth and development to the team.
Essential Qualities Of A Successful
Entrepreneur
Among the most accomplished
business leaders Jeff encountered,
qualities such as thorough researchers,
clever, and creative stand out.
However, the pivotal trait they share is
a willingness to make mistakes and
glean valuable lessons from them.
Entrepreneurship demands a deep dive
into the intricacies, and it isn't always a
comfortable journey. Those who
achieve the most tremendous success
are those who embrace uncertainty and
exhibit the resilience to bounce back
after experiencing setbacks.
One-Line Quote
When questioned about his business
approach and vision in a nutshell, Jeff
remarked, “Don't be afraid to shoot for
uncomfortable goals, you never know
who you'll inspire or what you'll
accomplish along the way.”
Words of Wisdom
As a versatile leader
and entrepreneur,
Jeff says, “Getting
into the fashion
industry may be
challenging, but the
rewards are worth it.
If you're starting out,
consider completing
retail buyer training
programs to build a
strong foundation
and improve your
skills. For aspiring
entrepreneurs, try
landing a threemonth
internship
with your dream
company. Be a
sponge and absorb
as much knowledge
as possible during
this time.”
Despite being a family-owned
business, he prioritizes diversifying
23

From
Crinolines
to Catwalks
A Thousand Years of Style –
The History and Evolution of the
Fashion
Industry
The fashion industry, a realm where
creativity meets commerce, has a rich and
storied history that spans centuries. From
the elaborate garments of medieval times to the
avant-garde designs of the modern runway,
fashion has been a mirror reflecting the societal
changes, artistic movements, and economic shifts
throughout the ages. This journey through time
takes us on a fascinating exploration of the
evolution of the fashion industry, a narrative
marked by innovation, rebellion, and an everchanging
definition of style.
Ancient Beginnings: A Tapestry of Textiles
The roots of the fashion industry can be traced
back to ancient civilizations that valued clothing
not only for practicality but also as a symbol of
status and identity. Mesopotamians, Egyptians,
and Greeks employed intricate weaving techniques
to craft garments adorned with symbols and motifs
that conveyed social standing and cultural
significance. The vividly dyed fabrics and
luxurious materials used by these civilizations laid
the groundwork for the premium textiles that
would become synonymous with high fashion.
24

Medieval Opulence: Fashion as Status Symbol
In the medieval period, clothing became a powerful
indicator of one's social class and occupation. The elaborate
garments worn by nobility, adorned with jewels and
luxurious fabrics, spoke volumes about wealth and power.
The emergence of guilds and trade routes facilitated the
exchange of exotic materials, leading to the creation of
garments that transcended local influences. The sumptuary
laws of the time, dictating who could wear what, further
emphasized the role of fashion as a societal construct.
Renaissance and the Birth of Tailoring
The Renaissance marked a turning point in the history of
fashion, with a renewed emphasis on individualism and
self-expression. Tailoring became a recognized craft, and
garments began to be tailored to fit the unique proportions
of the wearer. The advent of the printing press allowed
fashion trends to spread more rapidly, enabling a more
interconnected European fashion landscape. The creation of
patterns and the rise of fashion publications laid the
foundation for a nascent fashion industry that would soon
transcend national borders.
The Birth of Fashion Capitals
The 17th and 18th centuries saw the emergence of fashion
capitals such as Paris and London. The French court, under
the reign of Louis XIV, became a trendsetter for European
fashion, with the establishment of the first fashion houses
and the concept of haute couture. The Industrial Revolution
brought about significant changes in the production of
textiles and garments, making fashion more accessible to a
broader audience. Ready-to-wear clothing became
increasingly popular, catering to the growing middle class.
Victorian Constraints and Liberations
The Victorian era of the 19th century was characterized by
both restraint and rebellion in fashion. While corsets and
crinolines enforced a rigid silhouette, the emergence of the
Arts and Crafts movement and the Aesthetic Dress
Movement challenged societal norms. Innovations in textile
manufacturing and the use of sewing machines
revolutionized the industry, allowing for greater variety and
affordability in clothing. The proliferation of fashion
magazines further democratized style, providing inspiration
to a burgeoning consumer base.
The Roaring Twenties: Flappers and Fashion Liberation
The 1920s witnessed a seismic shift in societal attitudes and
fashion. The aftermath of World War I and the spirit of
liberation led to the rise of the "flapper" style, characterized
by shorter hemlines, loose silhouettes, and a rejection of
traditional norms. Coco Chanel, a trailblazing designer,
played a pivotal role in popularizing practical and chic
clothing for women. The Jazz Age not only brought about
iconic fashion but also laid the groundwork for the modern
fashion industry's emphasis on individual expression and
constant reinvention.
The Impact of World Wars
World War II had a profound impact on the fashion
industry, as resources were diverted towards the war effort,
leading to fabric rationing and restrictions on clothing
design. Utility clothing became a necessity, emphasizing
practicality over extravagance. Post-war, the fashion
industry experienced a resurgence, with Christian Dior's
"New Look" in 1947 symbolizing a return to opulence and
femininity. The 1950s saw the rise of iconic fashion houses
and the consolidation of Paris as the global fashion capital.
The Swinging Sixties: Youthquake and Cultural
Revolution
The 1960s witnessed a youth-driven revolution in fashion.
The emergence of iconic figures like Mary Quant and the
Beatles marked a departure from the formalities of the
previous decades. Mini skirts, bold patterns, and
experimental materials became the norm. The fashion
industry, now more closely aligned with popular culture,
saw a democratization of style as ready-to-wear fashion
gained prominence. London, with its vibrant youth culture,
challenged the dominance of Paris and established itself as
a fashion capital.
Counterculture and Subcultures
The late 1960s and 1970s witnessed the rise of
countercultural movements that rejected mainstream
fashion. Hippie fashion embraced natural fabrics, tie-dye,
and a bohemian aesthetic, while punk fashion of the 1970s
was characterized by rebellion, DIY ethos, and
unconventional materials. These subcultures challenged
traditional notions of style and paved the way for a more
diverse and eclectic fashion landscape.
25

characterized by quick production cycles and
affordability, emerged as a dominant force,
challenging the traditional seasonal model.
Sustainability and Ethical Fashion
High Fashion and Street Style Convergence
The 1980s and 1990s marked a period of dynamic contrast
in the fashion industry. While high fashion continued to
thrive with extravagant designs and celebrity endorsements,
street style gained prominence as a powerful force
influencing mainstream fashion. The rise of streetwear,
fueled by urban youth culture and music, blurred the lines
between luxury and casual attire. Designers like Gianni
Versace and Vivienne Westwood embraced bold aesthetics,
and fashion became a form of self-expression accessible to
a broader audience.
Digital Revolution and Globalization
The 21st century ushered in the era of digitalization,
transforming the way fashion is produced, consumed, and
shared. The rise of e-commerce platforms democratized
access to fashion, allowing consumers to shop globally with
a click. Social media platforms became powerful tools for
fashion influencers, designers, and brands to showcase their
creations and connect directly with audiences. Fast fashion,
As awareness of environmental and ethical issues
grew, the fashion industry faced increased scrutiny
for its impact on the planet and exploitation of labor.
Designers and brands began to prioritize
sustainability, incorporating eco-friendly materials
and ethical practices into their business models. Slow
fashion gained traction, encouraging consumers to
make mindful and lasting choices, thus challenging
the disposable culture promoted by fast fashion.
The Future of Fashion
As we stand on the cusp of a new era, the fashion
industry continues to evolve. Technology,
sustainability, and inclusivity are shaping the
narrative, with designers and consumers alike
demanding a more responsible and forward-thinking
approach. The digital landscape is influencing not
only how fashion is created and consumed but also
how it is produced, with virtual fashion shows and
digital design tools becoming integral parts of the
industry.
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28

MOST
INFLUENTIAL
LEADERS IN
INDUSTRY 2024
Shaping The Future Of Bespoke Tailoring While Preserving
The Timeless Artistry Of The Craft
In the dynamic realm of the fashion industry,
influential leaders play a pivotal role in shaping
trends, driving innovation, and setting the tone
for the entire landscape. These leaders serve as
trailblazers who not only dictate the direction of style
but also influence the cultural and societal perceptions
of beauty, identity, and self-expression. With their
creative vision, business acumen, and ability to
anticipate and adapt to ever-changing consumer
preferences, influential figures in the fashion industry
become catalysts for transformation.
Michael Andrews, Founder of Michael Andrews
Bespoke, has earned his place among the most
influential leaders in the fashion industry. His passion
for individual expression through clothing and an
acute understanding of design principles have shaped
Michael Andrews Bespoke into a distinguished name
in the luxury fashion landscape.
Transition from Corporate Attorney to Style Icon
Michael's journey to the pinnacle of custom tailoring
was anything but traditional. Initially, he pursued a
career in law, serving as a corporate attorney in New
York City. Despite the apparent disconnect from the
world of fashion, this legal background significantly
influenced his understanding of the professional
world's sartorial needs. Although successful in the
legal field, a burning desire for more creative
fulfilment always lingered within him.
29

Recognizing an untapped market for
impeccably crafted, personalized suits
tailored to the preferences of
discerning professionals, Michael
seized the opportunity to make a shift
from law to fashion. With a solid
commitment to delivering a level of
high-touch professional service often
absent in the apparel industry, the
influential leader established Michael
Andrews Bespoke in the Lower East
Side of Manhattan in 2006 before
moving to their current NoHo flagship
in 2010. Here, he seamlessly blends
traditional craftsmanship with modern
style, all at an accessible price point.
Under the exemplary leadership of
Michael, the brand has established
itself as a symbol of luxury and an
unwavering commitment to meticulous
craftsmanship. It serves a broad
spectrum of customers, providing not
only professional attire but also casual
and formal wear.
Custom Tailoring Meets Innovation
The New York-based Michael Andrews
Bespoke is a full-service custom
clothier, providing bespoke and madeto-measure
custom clothing for men
and women. Its extensive fabric
collection exceeds 50,000 options,
encompassing suiting, sport coats,
shirts, outerwear, jeans, swim shorts,
and more. Additionally, the brand
offers a range of accessories, including
shoes, socks, suspenders, neckwear,
and knitwear.
Operating directly, Michael Andrews
Bespoke has two physical locations: its
flagship in NoHo and its specialized
“Groom Shop” in Chelsea,
strategically positioned across from
Kleinfeld, the world's largest bridal
boutique. In 2023, the leading brand
expanded its portfolio by acquiring
Angel Ramos New York, a designerdriven
custom clothier in the West
Village. Furthermore, it has established
joint ventures with designer F.E.
Castleberry and content creator He
Spoke Style. The cohesive
management of these diverse
enterprises falls under our holding
company, MAARNY LLC.
“Our mission in the industry is twofold.
For the core Michael Andrews
Bespoke business, it is to consistently
combine the world's finest custom
tailoring with industry-leading service,
advice and style that delivers
unrivalled value to our clients. For
MAARNY, more generally, we strive to
offer a scalable platform to support
small, independent designers and
custom clothiers with technology and
broad-based production capacity,”
Michael proudly asserts.
Overcoming Challenges
As an influential figure in the fashion
industry, Michael believes that the
apparel industry is constantly
changing, presenting continual
challenges that make his career
fulfilling. However, the most
significant obstacle came with the
Covid pandemic, impacting his
business heavily. His clients, mainly
professionals seeking exceptional
office attire or individuals celebrating
special occasions, were scarce due to
remote work and limited events. The
shift to work-from-home and casual
office wear further affected his core
business.
Despite these challenges, the demand
for personalized garments has
rebounded to pre-pandemic levels. A
recent trend towards quality over
quantity has allowed Michael Andrews
Bespoke to grow faster than in the past
decade. The leading brand has also
significantly expanded its casual
offering and women's line.
Redefining Luxury With A Law
Firm Approach To Fashion
Michael Andrews Bespoke operates
similarly to a professional services
firm, such as a law firm or consultancy,
where a team of stylists operates
autonomously within a well-defined
operational framework. Michael's role
is establishing the brand's vision and
ensuring the team has the skills and
resources to accomplish their goals.
The influential leader is hands-off with
his direct reports, who all operate at the
top of their game, and they take a more
hands-on role when remedial training
or support is needed with other team
members. When asked about the
challenge of staff turnover in the
apparel and retail industries, Andrews
responded “most of my team has been
with me for more than ten years, so we
must be doing something right!”.
Upcoming Developments
As the Founder of Michael Andrews
Bespoke, Michael is excited about the
upcoming spring/summer lines from
Angel Ramos and F.E. Castleberry.
Additionally, there will be updates on
several potential acquisitions
scheduled for late 2024 or early 2025.
Roadmap For 2024 Revealed
In 2024, under the leadership of
Michael, Michael Andrews Bespoke
plans to focus on operationalizing the
expansion undertaken in 2023 while
aiming to achieve growth in both
revenue and profit. The emphasis on
operational excellence is intended to
support potential acquisitions in late
2024 or early 2025. Looking ahead, its
30

Key Milestones And Achievements
According to Michael, the milestones act as indicators of their
advancement, showcasing the collaborative efforts and
dedication of the team.
2006 – Founded
2010 - Moved to current NoHo flagship
2014 – Built a dedicated bespoke workshop outside Hong
Kong
2016 – Began trunk show services in Washington DC and Abu
Dhabi
2018 – Launched a bespoke collection for women
2019 – Acquired Kozinn & Son Custom Tailors (formerly St.
Laurie Customs)
2021 – Began partnership with HeSpokeStyle.com
2023 – Opened The Groom Shop by Michael Andrews
2023 – Acquired Angel Ramos | New York
2023 – Established MAARNY as a holding company for various
lines of business
2024 – Began production partnership with F.E. Castleberry
overarching goals involve establishing
a mini-LVMH specializing in bespoke
apparel, accessories, and home
furnishings.
is like forging a steadfast mindset that
propels you forward, ensuring you're
well-prepared for the demanding
realities of running a business.
Advice For Budding Entrepreneurs
As a successful entrepreneur, Michael
advises budding entrepreneurs,
“Anyone thinking about becoming an
entrepreneur in any industry should
make sure they have a strong business
understanding first and foremost.
Fashion is doubly hard because you
also need the creative side and finding
people with both is rare – but that
combination is what you see in people
at the pinnacle like Ralph Lauren,
Michael Kors, Tom Ford, and Bernard
Arnoult. Raw creative talent only gets
you so far.”
He further adds, “My other piece of
advice is to make sure you have more
than sufficient funding. Despite the
romantic stories you hear to the
contrary, starting a business on a
shoestring is a recipe for failure.
Plenty of companies with good ideas
fail because they run out of cash too
soon. In our case, I kept practicing law
for the first two years so I could fund
the company's start-up costs.”
Grit As The Key Ingredient
Without a doubt, grit stands out as the
utmost critical trait when it comes to
navigating the entrepreneurial journey,
according to Michael. If you are not
ready to persistently grind through the
challenging moments, there may be a
better path for you than initiating your
own business. He further says that the
willingness to endure challenges, stay
committed during hardships, and
persevere when faced with adversity
forms the backbone of a successful
entrepreneurial venture. Embracing grit
One-Line Quote By Michael
When asked to share a one-line quote
that best describes his approach to
business and vision, Michael said, “I'll
give you two. My service philosophy:
'We treat our clients like friends and
our co-workers like family.' My view of
competition: 'Custom clothing is like a
game of golf – you're really only
playing against yourself. Focus on
doing your best and don't worry about
the other guys (unless they're
cheating!).'”
31

32

MOST
INFLUENTIAL
LEADERS IN
INDUSTRY 2024
A Design Maven Relentlessly Striving For Excellence
In The Realm Of Design
Yevgeniya Aleksandrovna Yushkova, or YAY, a
visionary entrepreneur and an influential leader, is
the Founder of Yushkova Design Inc., dba YAY
Designs, a cutting-edge design studio that has been making
waves in the industry. Her passion for design and keen
business acumen have propelled Yushkova Design to the
forefront of the design world.
YAY has devoted over two decades to her passion for the
fashion industry. Her journey involves transforming
creative visions into authentic, quality, and sustainable
lifestyle products that resonate with customers. Her
entrepreneurial spirit led YAY to become a guiding force
for Fashion and Retail companies, specializing in building
house and private-label brands with lean design models
and optimized processes.
For over 16 years, the influential leader has played a
pivotal role in eliminating waste, establishing robust
supply chains, and promoting lean manufacturing. She
firmly believes in the power of Lean Six Sigma
methodology and advocates for its adoption in fashion to
usher in transformative change and deliver superior results.
This belief forms the foundation of her approach to helping
retail companies with private label initiatives and fashion
startups.
YAY has gained hands-on experience in shaping business
strategy and fostering the growth of private label brands in
both B&M Retail and E-Commerce. Her diverse
background spans senior-level positions in startups and
publicly traded companies, particularly in the college and
sports licensing retail industries. A notable accomplishment
took place at Dyehard Fan Supply, where she spearheaded
the creation and introduction of a dozen Private Label
33

brands within a span of four months,
yielding a noteworthy amount in sales
during the initial year. Utilizing
external manufacturing resources and
efficient production approaches, she
and her team delivered exceptional
outcomes while adhering to financial
limitations.
Her expertise in merchandising, honed
over the years, includes delivering
high-performing products, delighting
customers, and accurately forecasting
trends to match target demographics.
Notably, at Follett, a $4 billion retailer,
she played a pivotal role in developing
a national House Brand that
contributed to selling 30% of the $260
million total GM addressable business
under Private Label. Her track record
extends to achieving double-digit
revenue gains in a single quarter while
with Cato Corporation
“Through my collaborative and
custom-tailored approach, known as
the YAYmethod, and I navigate the endto-end
process—from brand concept to
merchandising and design—ensuring
the delivery of high-performing
assortments that guarantee results. As I
continue this exhilarating fashion
odyssey, my goal remains clear: to
contribute to the industry's evolution,
champion sustainable practices, and
empower the next generation of
fashion entrepreneurs. This isn't just a
career; it's a calling to shape the future
of fashion,” says YAY.
A Successful Fashion Brand
Yushkova Design offers fashion
business consulting services, blending
a passion for the future of the fashion
industry with a commitment to
building impactful brands. The
company believes that the key to a
successful fashion brand is making a
distinctive impact and forming a
personal connection with customers.
Hence, the Yushkova Design team
works closely with clients, becoming
an extension of their vision, providing
solutions, motivation, and direction to
help the brand reach new heights.
• Customized Solutions for Unique
Brands: Tailoring solutions to meet the
unique needs of individual brands is
Yushkova Design's specialty. YAY and
her team recognize that each brand is
distinct, and their customized approach
enables clients to develop a standout
product that not only distinguishes
itself from competitors but also
connects with customers on a more
personal level.
• Passion for Progress: Their passion
for the future of the fashion industry is
unwavering. YAY and her team are not
just consultants; they are advocates for
core preservation and progress. They
embrace systematic methods and
experimental approaches, pushing
boundaries to stimulate positive change
in the industry.
• Collaboration is Key: Yushkova
Design is committed to collaborating
with clients' businesses to find the best
solutions. It works closely with clients'
teams to turn their vision into a reality
and build a strong brand that connects
with their customers.
• End-to-End Excellence: YAY
thoroughly analyzes the client's
business before implementing any
solutions. Her goal is to discover
creative and efficient strategies that
build on her current processes and
move the client's business forward. She
and her team use a combination of lean
Six Sigma methods and modern
approaches to achieve the best
outcomes.
• The 3Ds: Design, Develop, Deliver
Right: Their commitment revolves
around the 3Ds – Design, Develop, and
Deliver the RIGHT product, with the
RIGHT quality & fit, at the RIGHT
cost and the RIGHT time. This mantra
guides the team of Yushkova Design
work as they navigate the intricacies of
design, product development, and
manufacturing processes.
• Tailored Consulting for Growth:
Yushkova Design team collaborates
with small to medium-sized enterprises
that prioritize innovation and ongoing
enhancement. Whether clients opt for
hourly consulting, contractual
arrangements, or direct hiring, the team
adaptability is designed to provide
optimal solutions for a client's
business.
• Environmental Responsibility: YAY
and her team value the environment
and promote social responsibility.
Building a solid foundation for the
existing and future growth of house
brands is not just a goal; it's their
commitment. They aim to create a
resilient supply chain that can weather
market changes while focusing on
sustainability.
• Process Excellence for Business
Needs: Through their meticulous
approach of Define, Measure, Analyze,
Design or Redesign, Improve, and
Control, Yushkova Design team tailor
processes to fit the client's business
needs. Their focus is on eliminating
waste, reducing cycle time, improving
process capabilities, and optimizing
product inventory flow while
minimizing variation.
Turning Challenges Into Growth
Opportunities
The entrepreneurial journey of YAY is
full of challenges that offer
opportunities for growth and learning.
One significant chapter in her
experience was launching the YAY
convertible clothing brand as a selffunded
entrepreneur. Despite her initial
belief in knowing everything about the
industry, the influential leader found
herself $40,000 in debt after a year and
a half. The contrast between
established brands with ample
resources and her lean-budget venture
became evident.
This realization led to a crucial
moment of reassessment. Success isn't
about knowing everything but adapting
and evolving when facing challenges.
She learned to take methodical steps to
minimize risks and maximise limited
resources. The key lesson was adopting
a lean design model, doing more with
less, and delivering products tailored to
the target customer's needs.
The transformative process involved
understanding market dynamics and
designing products with the end
consumer in mind. A profound
revelation came when YAY realized
that when something isn't working, a
comprehensive evaluation is necessary.
Fear of redesigning shouldn't
overshadow the potential for maximum
results. Instead of patching up issues,
she learned the importance of
strategically redesigning the entire
34

process for efficiency and
effectiveness.
Dealing with these challenges taught
her the importance of being resilient,
adaptable, and open to change. She not
only saved the YAY brand, but also
gained a deep understanding of the
industry and the ability to tackle
problems with strategic precision.
Crafting Success Through
Innovation
Yushkova Design began its journey in
2006, focusing on design, product
development, and manufacturing for
private-label apparel brands. In 2011, a
major milestone was achieved with the
launch of the YAY Design creative
platform, allowing direct engagement
with consumers and the birth of the
YAY brand. This move led to the
pioneering of functional apparel
through a convertible clothing
collection.
In 2012, the YAY brand expanded to
the Asian market, resulting in the
establishment of the international
affiliate Yushkova Design Philippines
Inc. Shifting operations to the
Philippines, the company catered to
luxury brands, building a strong
customer following in Asia. In 2015,
Yushkova Design Philippines Inc. and
the rights to YAY designs were
successfully sold, leading to a
profitable outcome. Since 2016, the
focus has shifted to helping startups in
both retail and e-commerce.
In 2023, Yushkova Design embraced
innovation with coaching and
mentoring programs for emerging
fashion entrepreneurs. An online selfstarter
training program has also been
introduced to provide accessible
guidance, saving aspiring
entrepreneurs from costly trial and
error. The company's commitment to
pushing boundaries and empowering
the next generation of fashion
entrepreneurs continues to shape the
industry's future.
Upcoming Developments
Under the leadership of YAY,
Yushkova Design has launched the
Fashionpreneur HUB, a non-profit
initiative to help aspiring fashion
entrepreneurs. This collaborative space
on school campuses provides
mentorship, apprenticeship programs,
resources, and educational initiatives
for building successful fashion
businesses. Targeting high school
students, the hub aims to bridge the
gap between passion and practical
knowledge, fostering a supportive
environment. Yushkova Design is
actively seeking board members and
partners to pilot and expand the
initiative across schools in the USA.
Leading By Example Leadership
Style
Embarking on her entrepreneurial
journey and facing career challenges
taught YAY the intricacies of business
and the essence of leadership. Her
leadership style is all about leading by
example, especially during
transformative periods. The influential
leader realized the importance of
actions over words, showcasing
resilience, adaptability, and a
willingness to learn. She prioritized a
lean mindset, strategic thinking,
efficiency, adaptability, and a
customer-centric approach in her
leadership journey.
These principles guide YAY through
uncharted waters, forming the
foundation of her leadership style. She
believes talent development is an
ongoing journey, empowering
individuals to embrace challenges,
learn from failures, and contribute to
organizational success. Mentorship is
crucial in this journey, providing a
roadmap for personal and professional
growth.
Key Qualities Of A Successful
Entrepreneur
According to YAY, a successful
entrepreneur relies on a mix of
resilience, flexibility, strategic
thinking, constant learning, and a
steadfast dedication to meeting
customer needs. This foundation is
reinforced by good communication,
forward-thinking leadership, and the
skill to transform difficulties into
opportunities.
One-Line Quote
When asked to share a one-line quote
that best describes her approach to
business and vision, YAYreplied,
“Innovating with purpose, leading with
integrity, and shaping the future of
fashion through collaborative
excellence.”
Words of Wisdom
For aspiring entrepreneurs, YAYgives
advice: See challenges as chances to
grow, keep learning, and build strong
networks. Let innovation guide you in
the ever-changing world of
entrepreneurship. Remember, success
isn't just about the end goal but
enjoying the journey of learning and
progress. Also, follow a roadmap: Plan
strategically, do thorough research, and
use data to make decisions. Don't just
focus on the fun parts like designing
and launching – make sure every step
is based on a well-thought-out strategy.
This way, you reduce the risk of
launching a product without
understanding the market and customer
needs.
Advice For Aspiring Individuals
YAY, advice for those considering
joining the fashion industry now is to
be strategic. Understand market trends,
understand what consumers want, and
grasp the industry's workings. Make a
solid plan covering everything from
design to marketing. Do thorough
research and analyze data to make
well-informed decisions. Build a
robust supply chain and create a unique
brand identity. Get guidance from
experienced professionals in the field.
Learning from their experiences can be
helpful. Stay open to innovation and be
adaptable. The fashion world changes
significantly, so being creative and
strategic will help you stand out.
35