ScandAsia January 2020
ScandAsia is a magazine dedicated to serve all the Scandinavian people from Denmark, Sweden, Norway and Finland living in China, Hong Kong, Thailand, Malaysia, Singapore, Indonesia, Philippines, Vietnam, Cambodia, Laos and Myanmar.
ScandAsia is a magazine dedicated to serve all the Scandinavian people from Denmark, Sweden, Norway and Finland living in China, Hong Kong, Thailand, Malaysia, Singapore, Indonesia, Philippines, Vietnam, Cambodia, Laos and Myanmar.
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JAN 2020
Business:
Nordic circular economy in Asia
Community:
Celebrating Nordic Christmas
ENVIRONMENT:
Campaign against waste of food
Senior researcher:
Gender gap
among Nordic
expats in Asia
January 2020
22
Monitor ERP System
MOU with OCBC Bank
to benefit SME’s
ScandAsia
Stories
8 Joint Nordic Church
Service brought Christmas
to Bangkok
17 Ambassador had a fun day
35 Crown Princess Mary
visited Indonesia
36 Danish Embassy puts food
waste on the menu
40 300 Swedish ladies
conquered Dubai
Senior Researcher:
Nordic companies biased
towards female expats
8
28
Satu Vuorio - Finnish
Designer in Hong Kong
17
35
14
Copenhagen FinTech aims
at more continuous
presence in Singapore
33
Danish Dive Center
in Bali
36
40
4 ScandAsia • January 2020
What skills
does your child
need for a
successful
future?
Our
students
know.
At CIS we understand it’s not just excellent academic results that will prepare your child for a
successful future. Instead, it’s a balanced, holistic education covering a broad range of subjects
including the arts, sport, leadership and community service. Our students leave school with the skills
to thrive, succeed and own the future no matter what it looks like.
Learn more about our teaching approach at
www.cis.edu.sg/inquire or speak with an Admissions Executive
at 6734 8088.
As an IB World School, CIS offers the PYP, MYP and IB DP. Canadian International School Pte. Ltd. CPE Registration No: 199002243H. Period of Registration: 8 June 2019 - 7 June 2023
Editorial
Nordic circular economy initiative
ScandAsia will in March 2020 focus on
Nordic circular economy initiatives
and technology in Asia. If you business
or your project would like to be featured
in this issue, time is fast running out. Please
email Project Manager Joakim Persson at
joakim.scandmedia@gmail.com
ScandAsia’s concept makes our
website and magazine an obvious
launch pad for story-telling and branding
for companies involved with circular
economy solutions in Asia. Nordic
stakeholders can use this platform to
inspire a wave of technological and
business model innovation in Asean,
which is in need of new technologies,
processes and services – as well as new
business models.
In addition, responsible businesses can share how
they conduct or are adapting to such a business models.
Nordic countries and companies are already actively
exporting business solutions and know-how based on
the circular economy platform, via various educational
and outreaching activities as well as partnership-building
within the Asean countries, where there are vast environmental
and other CE- challenges, and with huge
needs and opportunities for assistance and new business
generation.
Warm regards
While the Nordic countries
and their highly regarded export
companies have a long
tradition of developing triedand-tested
solutions within recycling
and other cutting edge
technologies they also have the
experience from the journey as
former polluters to becoming the
role models they are today. Therefore
they possess in-depth knowhow
and have many related products
and solutions.
However, when it comes to circular
economy they too are just at
the beginning of a journey that is now
becoming a priority for the countries
also here in Southeast Asia.
Gregers Moller
Editor in Chief
ScandAsia is a printed magazine and online media
covering the people and businesses of Denmark,
Sweden, Norway, Finland living and working in
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Indonesia, Philippines, Vietnam, Cambodia, Laos
and Myanmar.
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following the activities of the Nordic expats and
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gregers@scandmedia.com
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6 ScandAsia • January 2020
News brief
Nordic church service brings out
Christmas spirit in the heart
of Bangkok
By Sigrid Friis Neergaard
True to tradition, the Danish
and Swedish churches in
Thailand opened the doors
to the Christ Church in Bangkok for
a Nordic Christmas service on 24
December 2019. Only this time, the
Finnish church was also present to
wish everyone a merry Christmas.
The service was opened by
Finnish Pastor Jyrki Markkanen. Along
with Danish Pastor Christa Lund
Herum and the Swedish Pastor Erik
Stenberg-Roos, he did his best at
bringing out the Nordic Christmas
spirit. Their biggest obstacle was the
Thai heat having people wear shorts
and dresses.
But by the looks of it, most
blondes in Bangkok were gathered
at the church as the number of
guests reached about 180.
In between prayers, Swedish
folk music, Norwegian hymns and
Finnish readings, Danish saxophonist
Jacob Dinesen and singer Yasmin
Kierkegaard had everyone tapping
8 ScandAsia • January 2020
their feet to the tunes of their jazzy
versions of well-known Christmas
songs; Winter Wonderland, Let It
Snow and All I Want for Christmas
Is You.
The latter was the closing song,
which the duo performed as people
left church.
The sermon was performed
by Danish Pastor Christa Lund
Herum who reminded everyone
to appreciate every day life with
a poem by the late Danish author
Dan Turèll.
The Gospel Reading was
presented in both Swedish, Finnish
and Danish with the former being
read by the Swedish Ambassador
to Thailand, H.E. Staffan Herrström.
After the service, attendees
were invited for gløgg (mulled wine)
and æbleskiver (apple doughnuts)
sponsored by Scandinavian Society
Siam and delivered by Conrad’s Deli.
News brief
January 2020 • ScandAsia 9
News brief
Nordic Innovation House,
Antler partner up
Text and photos: Joakim Persson
10 ScandAsia • January 2020
During the Singapore FinTech
Festival x SWITCH (Singapore
Week of Innovation
& Technology) Nordic Innovation
House – Singapore (NIH-SG) and
Antler also officially cemented their
partnership. A partnership signing
ceremony took place on 13 November
in the Nordic pavilion with Sami
Jääskeläinen and Jussi Salovaara (Co-
Founder & Managing Partner Asia),
representing NIH-SG and Antler
respectively.
Siv Jensen, Minister of Finance,
Norway, graced the special occasion
by attending the occasion, also
speaking to Nordic companies at
the pavilion.
The partnership aims to foster
opportunities between startups and
mentors from Asia and the Nordics,
as well as to develop a vibrant
community and network of mentors,
investors and key stakeholders.
Antler, with Nordic founders,
was founded in Singapore in 2017
as a global start-up generator and
early-stage VC that is building the
next big wave of tech. Their mission
is to turn exceptional individuals into
great founders and aim to create
thousands of companies globally.
Among its milestones to date: 120+
start-ups funded.
Nordic Innovation House gives
Nordic companies from start-ups
to corporations a head start in the
most relevant global innovation
hubs. In Singapore NIH-SG functions
as a “soft landing incubator” meant
to give Nordic companies seeking
fortune in Singapore an easier liftoff.
It’s meant for small and medium
sized companies who are new to
the Singapore market or companies
who see the benefits of a being part
of a Nordic community.
NIH-SG – a partnership
between Business Sweden, the
Swedish Embassy, Innovation
Norway, the Finnish Embassy and
the Ministry of Foreign Affairs of
Iceland – became operational in Q1
2019.
“We invest at a pre-seed stage
in technology companies which are
looking to solve large problems and
have the potential to scale fast. We
bring together aspiring entrepreneurs
and help them find their co-founder,
News brief
build their business and we invest
in them. We have a very handson
approach and build long term
relations with our founders and
we want to be with them through
every step of their entrepreneurial
journey,” commented Jussi, who has
a background as Vice President at
Nokia’s headquarters in Helsinki.
“This involves connecting them
to the right people and advisors in
each ecosystem. We strongly believe
in collaborating and forming strong
partnerships in the ecosystem to
build a truly global platform that
can help our founders succeed.
This involves working closely
with governments, corporations,
foundations and other players in
the ecosystem who are passionate
about entrepreneurship. NIH is
one such organisation and we look
forward to connecting them with
mentors and our start-ups both in
Asia and the Nordics to create a
real network effect where there is a
global community. “
January 2020 • ScandAsia 11
News brief
Successful Finnish smart energy,
circular economy Thailand delegation
Text and photos: Joakim Persson
A
Team Finland business delegation,
led by Ms. Nina
Vaskunlahti, Deputy Minister,
Under-Secretary of State for
External Economic Relations,visited
Thailand on 30 September to 1 October
(followed by Myanmar).
Following on the Team Finland
export promotion trip to Thailand
in 2018, the main purpose this time
was to promote cooperation in the
fields of smart energy and circular
economy. Many companies with
strong connections to Thailand or
with vast Asian experience were
included.
Finland has identified that there
are countless potential benefits of
mutual co-operation between Thai
and Finnish companies, describing
Thailand as a “rising star in the fields
of innovation and sustainability.
Thailand has a vast pool of companies
operating in the same areas as their
Finnish counterparts.”
This delegation arranged B2B
meetings to explore collaboration
opportunities in smart energy
and bio and circular economy;
biomass; waste management and
waste to energy; and smart grids,
with capabilities to solve crucial
challenges related to these areas.
The Thailand visit ended with
a Reception at the Finnish Embassy
Residence in Bangkok, where all
the delegation companies gave
brief introductions: Allu, Betolar,
BMH Technology Oy, CS Control
Software Oy, Finnfund, Parking
Energy, River Recycle, Sepco, St1
Renewable Energy (Thailand)
Ltd., Uros, Valoe Corporation
and Wärtsilä Corporation. These
range from some of the largest
Finnish corporations to mid-sized,
innovative technology companies
with disruptive business models.
12 ScandAsia • January 2020
Ms. Nina Vaskunlahti, Under-
Secretary of State for External
Economic Relations, Finland
In her welcoming remarks
Finland’s Ambassador Satu Suikkari-
Kleven told the delegates and
other guests that she though it
had been some really productive
days in Bangkok, describing it as
“the stepping up of Thai-Finnish
cooperation in the field of energy
and circular economy”.
The ambassador went on to
highlight some indexes in which
Finland ranks the highest or very
high. “In a recently published study
Finland is among the three most
innovative countries in the field of
clean energy and climate action
technologies. From what we’ve seen
with the Finnish companies here we
can underline that this is really the
case.”
“And the fact that so many
Finnish companies have invested
a lot of their effort and time to
come and join this delegation I think
shows what kind of interest there is
towards all the opportunities here
in Thailand,” said the ambassador
and added: “During our meetings,
the Thai government has showed
determination to make reforms that
responds also to the environmental
challenges.”
Deputy Minister Nina
Vaskunlahti in her address spoke
warmly of the opportunities in
Thailand and beyond.
“We have had two very
good days meeting with the Thai
authorities, industry leaders, business
representatives and people from the
ministries – looking for the perfect
match. I think we have been very
successful,” she said.
“Thailand is entering its face
for 4.0, and who has the answers for
4.0? Finnish companies in this case!
And this really is about partnership;
there’s a demand and then there are
answers -And most of the companies
are not first timers – they have a lot
of experience and expertise, from
Thailand, Asia or from around the
world.”
“When you are in Thailand you
have the opportunities; it serves
as a kind of gateway to the other
countries in the region, so I’m sure
there will be lots of opportunities,
lots of partnerships,” continued
Nina Vaskunlahti.
Interviewed by ScandAsia
Nina found it beneficial that almost
none of the attending Finnish
companieswere newcomers: “They
all either are in Thailand or they
have been to Asia, so they have
understanding of the markets and
understanding of the needs here.
They knew how to present their
case. And they were able to touch
the nerve with renewables, saying to
the counterpart: ‘We know you have
made a commitment to renewables
to be this certain percentage of your
energy palette, so what is your way
to get there? Would we be able to
contribute, along the way, in order
for you to achieve your target?’”
The overall umbrella was
sustainable solutions and how to
Minna Vilkuna, VP, APAC Market Development, BMH Technology Oy
tackle climate change solutions in
various ways.
“In most meetings we had all
companies together and it worked
out because these were companies
that all come from the sector dealing
with clean technologies; smart
cities and environmentally-friendly
solutions like from waste to energy,
how to deal with data and smart
grids, how to recycle plastic, how
to turn waste into building material
etc.”
“And in this delegation we had a
good discussion with the Minister of
Environment and Natural resources
and the Ministry of Energy. We met
the advisor of the Prime Minister’s
office and with the Governor of
Bangkok, which I thought was a very
interesting meeting. I have to say
that everywhere where we went
people were very well-prepared.
So they asked questions and they
were interested in what we were
presenting;I would say a range of
good meetings held that were
very beneficial for the companies,”
reviewed the Deputy Minister.
In particular waste to energy
and waste to biofuel caught the
counterparts’ attention. “Waste is
a huge problem and there I think it
clicked, including how to get rid of
plastic, and how to catch it from the
rivers, before it reaches the ocean.
There, we have start-ups and really
News brief
great ideas how to make it happen.”
“The feedback I got from the
meetings was positive from the
companies and we have already
agreed on some follow-up actions.
It’s a matter between the companies,
and at least follow-up meetings
were decided and we agreed to
have a couple of seminars where
we bring the companies and experts
together, where they can go deeper
into matters. You sort of express
your interest and the other part
expresses interest in what you are
saying. Then, follow-up is needed
and that is something one has to pay
very careful attention to. I know that
this is a very competitive market;
there are many countries offering
solutions. I believe though that ours
are the best so I want the Finnish
companies to succeed.”
Nina Vaskunlahti also found
it really positive that some Finnish
companies who did not know each
other beforehand connected thanks
to the delegation. Together, these
companies can offer comprehensive
solutionsin which you can turn
industrial waste into low carbon
construction material, or municipal
waste, agricultural residues and
plastic into sustainable fuel. Together
with Thai partners, they can really
have a huge impact on making the
society more sustainable.
January 2020 • ScandAsia 13
Copenhagen FinTech
aims at more continuous
presence in Singapore
Text and photos: Joakim Persson
Copenhagen Fintech Association CEO Thomas Krogh Jensen
The largest ever Fintech delegation from
Denmark visited Singapore FinTech Festival
(SFF) in November, comprising a total of 30
companies and 60+ people, exhibiting in the
dedicated Danish booth area.
At SFF, the world’s largest Fintech event, Denmark’s
Ambassador Dorte Bech Vizard cut the ribbon, assisted
by Copenhagen Fintech Association’s CEO Thomas
Krogh Jensen
CEO.
Copenhagen FinTech’s vision is to develop
Copenhagen as one of the leading Fintech hubs in the
global financial services industry by supporting and
catalyzing the next era of technology-led corporate and
start-up innovators.
To this end it is partnering with other Fintech
stakeholders abroad and has established a Global FinTech
Alliance Advisory Board. This Board comprises leading
strategic financial experts from around the world. Among
them are: Sopnendu Mohanty, Chief Fintech Officer,
Monetary Authority of Singapore; Dr Justo A. Ortiz,
Chairman of the Board Union Bank of the Philippines; and
Ray Ferguson, Chairman, Singapore Life.
Also, the annual, promotional Copenhagen Fintech
Magazine is published in English in partnership with the
Danish business newspaper Børsen.
14 ScandAsia • January 2020
Among its content in 2019 they gathered six Danish
Fintech companies, representing 1.6 billion euro in
valuation and more than 500+ jobs created in Denmark,
that exemplify what makes new Nordic innovation
unique – the combination of technology and humancentred
design.
“They solve real problems for real organizations
and real people. Fintech matters, and for Denmark and
Copenhagen, it has become a position of strength that we
need to nurture and develop further,” states Singapore
Fintech.
“It’s in English because it needs to have a wider
audience and we use it for events, visitors etc. throughout
the whole year. It’s a pretty good way to communicate
the status of the Fintech ecosystem and the companies,
so it works well for us. We help them with the content
and some of the articles are paid media and some
real content that we produce,” Thomas Krogh Jensen
explained to ScandAsia as the big Singapore week 2019
was coming to a close.
Copenhagen FinTech’s engagement with Singapore
and the rest of Asia keeps on growing.
“I think us having a pavilion this year shows how
things have progressed; the first year we were a few
companies coming and a smaller presence, starting
to build our network here. In 2018 we had a bigger
delegation with close to 30 people representing some
15 companies. In this year we have 60 people from 28
companies. So our network has grown a lot here. We’ve
seen the first partnerships here; we have companies that
established their go-to-market in Singapore. We have also
signed MoUs and also did some partnerships here. We
established a global advisory board with representatives
from Singapore. So we have a strong local network
and have partners. The embassy has helped us a lot
to accelerate that network. And we have some of the
Danish Fintech companies, Nordic companies actually,
doing business here now,” the CEO summed up the
progress so far.
“We are very happy with how it has progressed –
but it’s a relationship-building region and it takes time to
build those connections.”
Among his first conclusions from the expanded
presence at SFF during 2019 was that having a physical
presence at SFF was really good: “We had a lot of visitors
and the companies were very happy about it. We had
arranged beforehand that some of the big financial
institutions and some of the investors and other people
would come and visit, so we already had visitors planned
to visit the pavilion. And we could see that there was a big
interest. We had one of the companies, Solstroem, that is
doing this real-time carbon offsetting, being mentioned in
the media by the minister here in Singapore.”
Thomas also mentioned Matter (which offers a
fully automated sustainability screening and reporting
solution) among the companies getting a lot of attention.
“It has certainly been good for us to have the pavilion.
Key persons are coming and we’ve had key persons here
from ADB and major local financial institutions from all
over the region, so it’s a really good way for us to build
our network in the region, but also outside – the Middle
East was heavily represented, and of course many of the
January 2020 • ScandAsia 15
European banks have a Singapore presence so we also
engage with them while we are here.”
“I think it’s a very efficient way for us to engage
with the whole of Southeast Asia. For instance, we have
a Union Bank Philippines representative in our advisory
board that we met here last year. And we’re also tapping
into the ecosystems in Malaysia, Vietnam, Cambodia etc.,
and then we know that in order to really do business
we need to go there, but it’s a good way of starting
relationships,” he added, while it has also been “resourcedemanding
and time consuming”.
The Embassy of Denmark in Singapore, together
with the Copenhagen FinTech Association, also arranged
three events during SFF and the Singapore Week of
Innovation and TeCHnology (SWITCH).
‘The Art of Partnering for Innovation’, held at ING
Innovation Lab, was a workshop focusing on how one
can use strategic partnerships and other vehicles to
accelerate one’s innovation as a larger financial institution.
The Nordic perspective was presented, based on both
research on the topic as well as having three cases sharing
their experiences with partnerships.
A ‘Sustainability Thought Leader Forum’ was also
held for the first time in Singapore by Denmark, zooming
in on how financial technology can help solve some of the
world’s pressing environmental challenges. Denmark and
the Nordics are frontrunners in sustainable development,
where their shared vision reflects a longstanding Danish
and Nordic tradition of pursuing solutions that are
sustainable in the long run, now bridging also with
Southeast Asia to learn from each other.
Finally, ‘Ethical AI’ was hosted by SAXO Markets.
Denmark and the Nordics aims to be front-runners in
responsible development and use of artificial intelligence
– benefitting individuals, businesses and society as a whole.
The Danish National Strategy for Artificial Intelligence
seeks to create a framework for companies, researchers
and public authorities that allow them to exploit the
potential of artificial intelligence with a high level of
responsibility.
“The ethical AI event was super good with one
Singapore university professor as speaker. Around 250
people attended the three side events,” said Thomas.
Looking ahead he commented: “We will evaluate; but
we got really good feedback so far and the engagement
with Singapore works very well. We’re looking into how
we can build on that even more in 2020. Also, I think the
next steps for us will be to look at how we can build a
more continuous presence and on a more continuous
level send out companies, and make them to go to
market in Asia and Southeast Asia and keep on building
that network and those relations here.”
A few Danish companies have also already, or are
about to establish own presence in Singapore.
“We definitely see that if there’s one region that
Danish/Nordic companies should be looking towards,
it’s Asia. The importance of Asia and the volume and
how much this region is evolving is just massive. The
markets are super interesting, but also very diverse.
China, Singapore, Japan and Philippines – just to mention
a few that are very different countries. It’s difficult to just
say ‘Asia’ as a whole but it’s a very big market and so
much is happening here so we’re very engaged with Asia
in general. It’s definitely the region where we throw in
the most resources by far. I think it should be shifted; Asia
is more interesting at least in some areas than the U.S.”
16 ScandAsia • January 2020
News brief
Ambassador had a fun day with children
from Touch community services
H.E. Mrs Dorte Bech Vizard,
Danish Ambassador to
Singapore invited 17 kids
from Touch Community Services
for a tour around Garden by the
bay’s Flower Dome to see the
Nordic Poinsettia Wishes and tell
the stories behind Danish Christmas
traditions and togetherness on 19th
December 2019.
The day ended at the
Ambassador’s residence where
everybody enjoyed Danish apple
doughnuts ‘æbleskiver’, cookies and
some good old Christmas ‘hygge’.
Happy holidays!
Novo Nordisk at world diabetes day
in Cuezon city Philippines
During the recent celebration
of World Diabetes Day,
global healthcare company
Novo Nordisk Philippines together
with the Lions Clubs of the Philippines,
Quezon City local government,
American Association of Clinical
Endocrinology, Institute for the Study
of Diabetes Foundation Inc., Diabetes
Philippines, Institute of Reproductive
Health, and communities in Metro
Manila gathered to show support
for the cause of promoting diabetes
prevention, control, and management
on 14th November 2019.
To mark this advocacy with
the goal of winning against diabetes,
a Guinness world record attempt
was made at the Quezon City
Memorial Circle where 3,347
people simultaneously opened
blue umbrellas while in a circular
formation, writes Manilastandard.
Cihan Serdar Kizilcik, vice
president and general manager
for Novo Nordisk Philippines
announced during his speech at the
event that:
“We believe that half of the
people who live with diabetes are
not aware they have diabetes, and
of the half who know they have
diabetes, only half get treatments,”
Johanah Co, a patient who has
been living with type 1 diabetes for 18
years, shared how she faced several
challenges that were detrimental
to her health and the emotional
burdens diabetes has caused her,
during the press conference.
“We are advocates because
we have embraced and owned up
to our diabetes. We also have seen
those who struggled because they
cannot afford medication. From our
government, we hope for insulin
and test strips reimbursement just
like in other countries with universal
healthcare,” Ms. Co said
Medical organizations are
doing their part in spreading
information campaigns about
diabetes, sending specialists to aid
government hospitals, putting up
diabetes clinics, and reaching out to
far-flung communities.
The Ambassador of Denmark
to the Philippines Ambassador
Grete Sillasen also graced the
event and expressed her support
for raising awareness of diabetes
in the Philippines. She shared
some of the milestones the city of
Copenhagen has achieved in order
to have healthier communities such
as the construction of bike lanes to
encourage people to exercise daily.
January 2020 • ScandAsia 17
Swedish hub Findec
partners up in Singapore
By Joakim Persson
During the recent Singapore Fintech Festival
(SFF) Sweden’s Stockholm-based hub
for Fintech companies, Findec, signed a
partnership, MoU, with Singapore Fintech
Association (SFA).
“The purpose with this collaboration is to open
up a bridge between Singapore and Sweden so that
we can work better; share information, technology and
companies; and ensure a better business flow between
the countries,” Findec’s Mats Holmfedt informed, who
also held at presentation at the Nordic Innovation House
Singapore (NIH-SG) during SFF.
“We now have a partnership locally to help scale
the Swedish innovation companies towards Singapore.
At the same time Findec has collaborations with all the
Nordic countries so we can also help to promote the
whole of Nordics. With the Singapore agreement in place
we can now we can see scaling opportunities, where we
can help each other in promoting the Nordics in a better
way,” he told ScandAsia.
Via this agreement Findec also anticipates increased
queries regarding the Nordic market, and that can be
shared with the colleagues in the respective countries.
Findec’s purpose is to boost Sweden’s financial
technology ecosystem through network, knowledge and
collaboration. “Our mission is to drive innovation, attract
funding and then faster time to market,” says Mats who is
Findec’s Chairman & Founding Partner.
The counterpart, the non-profit SFA, functions as
a platform designed to facilitate collaboration between
all market participants and stakeholders in the FinTech
ecosystem. It represents the Fintech industry and
supports the building of relationships within the Fintech
community and collaborates with international FinTech
organizations.
Although Findec collaborates with several regions
in the world, having one foot in Asia is of high priority:
“We are focusing extra on the collaboration between
the Nordics and Asia. And that is based on one reason;
that there is enormous growth potential out here. If
you look at innovation in general we can see that the
Nordics rank highly regarding innovation, but so does
Southeast Asia so there is a good match with that. We
have a fairly long history looking at how the Nordics and
Sweden connected with Southeast Asia, with our old
corporations having done business going back up to 70
18 ScandAsia • January 2020
years back in time, and we would like to build on that
with new technology that we are exporting today,” states
the Swede.
“At the festival we have with us a number of our
Fintech companies, who are members, and some we have
seen here at Nordic Innovation House presenting their
business ideas. The purpose with them coming here is
to get exposed to this region and utilize this trade show
and [NIH-SG] as a platform to network with potential
customers and collaborators.”
“Aside that, there is also an opportunity to find
potential investors,” adds Mats. “When it comes to
bringing one’s business idea to Asia, an important part,
in addition to the necessity of establishing oneself locally
and showing that one is locally established and that one
has local employees, is to find regional investors. And
not only money but also intellectual capital, so that one
acquires access to networks and knowledge how to
conduct business here, e.g. investors who can assist in
opening not only doors but also generate business.”
Mats says that this whole potential is what makes
this entire region (with its large population and solid
growth) so interesting. A bonus is also that 25 per cent of
all citizens in Asia are unbanked: “If the new technologies
can help these countries in catering to this share of their
populations you can get an exponential growth on top of
what is already high growth in these countries.”
“The large challenge and also opportunity is to bring
the Swedish companies here and connect them with
the network we have here on site, so they can get an
opportunity to grow in Asia instead of only in Sweden.”
And from a Swedish Fintech perspective there are
well-known stories to build on; with the BankID, Swish
and the cashless society among the track record.
“Many delegations travel to Sweden in order to learn
more about this and we’ve had a number of delegations
from Asia coming to visit us in Stockholm. So there is
large interest and by coming here to the market with new
Swedish fintechs and start-ups–the next generation–we
can continue to leverage on the story that already exists
with the strong brand we actually have.”
“There is a lot of trustworthiness that we want
to utilize and the network we have out here via our
embassies, Business Sweden etc., so there are many
stakeholders that we can lean against and collaborate
with in order to reach more trust on the market. We can
make difference and become a trusted partner when it
comes to delivering new technology. We can then get
the opportunity to be invited to dialogues when one is
considering how to develop something within a certainly
country, for instance.”
“When it comes to financial services it is important
that we assist in reaching the financial supervisory
authority in the respective countries, the central banks,
the large banks and other authorities, be it a digitalisation
authority or some part working with digitalisation,
communication etc.,” continues Mats.
These start-ups can also relatively easily establish
their foothold in Singapore thanks to that NIH-SG
exists. “We have a partnership via NIH-SG, which is the
umbrella organisation for the Nordic countries here.
There is an opportunity to rent space there, and we can
get leverage on site.”
For the next SFF in 2020 Mats promises to bring
even more Findec member companies to Singapore, as
part of the Nordics’ joint initiative: “I think we should
continue building on this, profiling Nordic Innovation
House Singapore and actually work together with them.”
And to attend SFF is no longer just one of many
fintech events in the world.
“It has increased rapidly to over 60,000 this year so
it fills the whole Expo with the various banks, national
pavilions and Fintech companies, It’s the world’s largest
and it feels like the whole world is travelling here, so if
one wants a taste for what is happening right now and
look into the future, this is probably the place to be. And
while we from Sweden travel here to network with Asia
we also find business partners or contacts from other
parts of the world, which means that the business deals
being made here are also global.”
January 2020 • ScandAsia 19
Nordic Innovation House
Singapore reception
celebrated success
Text and photos: Joakim Persson
As the week-long Nordic activities was
drawing to a close in Singapore–probably
the most important week of year for the
Nordics in Singapore–during Singapore
FinTech Festival (SFF) x Singapore Week
of Innovation and TeCHnology (SWITCH) a Nordic
Innovation House reception took place at the Swedish
Ambassador HE Mr Niclas Kvarnström’s Residence.
All the participants in the Nordic delegations,
along with other local and international guests were
in attendance to network further and reflect on the
events and input everyone had gained from the very
hectic week full of pitches, business meetings, seminars
and attending the SFF x SWITCH conference for three
whole days.
“This is a Nordic event and I have to say that we
have a fantastic Nordic cooperation here,” began the
Swedish ambassador. “Sometimes we are at the Swedish
residence and sometimes with Finland, Norway or
Denmark and we should not forget Iceland. If I may add
we also have Estonia here tonight.”
“But the most important thing I want to say is:
Singapore always looks for the best solutions; what’s most
interesting most cutting edge. And they are particularly
attracted to small smart nations. And that really goes
for all the Nordic countries and also for Estonia. And
particularly I think Finland epitomises this. They’re sort
of punching above your weight, staying ahead in terms
of technology,” he said addressing Finland’s minister in
attendance.
“Second, we should all be impressed by Singapore
when it comes to Switch and the Fintech Festival. We
have had delegations there from the very start and it has
grown into something larger than life, now this year with
60 000 participants and one thousand exhibitors – that’s
incredible, that’s the world’s largest fintech festival by far.
So it’s been fantastic. I’ve been out there at the Expo
to feel the buzz. There are interesting things to look at
everywhere but the most interesting is of course the
Nordic pavilion!” exclaimed Mr Kvarnström.
He also highlighted the fact that the Nordics had
managed to put together three different groups in
20 ScandAsia • January 2020
This is a Nordic event
and I have to say that we
have a fantastic Nordic
cooperation here
Finland’s Minister of Economic Affairs, Katri Kulmuni
segments that they are really good at: Fintech, Healthtech
and Circular Economy & Energy.
“For all of the Nordic countries here in Singapore
sustainability is one of the main priorities, one of the
things we work the most on and an area where I know
that Singapore has devoted increasing attention to,” he
commented on the last segment.
Antti Vänskä, Finland’s Ambassador to Singpore
stated that he agreed on all the things that the hosting
ambassador had said and added: “I want to emphasize
that I’m a big fan of Nordic cooperation; that is something
that we need to do and do all the time and not only here
but in many places. And I definitely see the benefit of a lot
of Nordic cooperation. Quite often the Nordics MUST
co-operate, and it’s fruitful and fun.”
He thanked the Swedish ambassador for hosting
the event and was honoured to invite the next speaker
of the evening, Finland’s Minister of Economic Affairs,
Katri Kulmuni.
“I am very delighted to be here this evening. It brings
a great chance to see how well the Nordic co-operation
works. I come from the border and went to school in
Sweden, so I am very glad to see how well the it works.”
“We have a joint mission to enable support and boost
international cooperation in general, and being minister
of economic affairs I would like to add: ESPECIALLY in
business and innovation. WE encourage our companies
and organisations to establish their operations here in
Singapore to access further Southeast Asian markets.”
“This week is full of dynamic programmes and the
dynamic spirit of Singapore brings us golden opportunities,
no doubt on that,” she concluded as she thanked the
Nordic Innovation House and all the other parties
involved in the arrangements.
Nordic Innovation House Singapore’s very own
Community Director, Mr Sami Jääskeläinen then
highlighted two key words in his address: collaboration
and the mindset.
“First, this was the first full year for Nordic Innovation
House here in Singapore and obviously that means we
all have our own ways of working and doing things and
now this was the first time when the Nordics were
coming together to do these things together. This means
finding those common ways of working processes and
learning even more about each other. That requires a lot
of collaboration and coordination.”
“We managed to get 33 companies from the
Nordics this week,” he continued and shouted: “I think we
managed to create a big buzz about Nordics in Singapore
this week, right!?”
“The second thing, and even more important, is
the mindset. If you have the mindset in place, the rest
is just execution. Just... Truly, this has happened this year
in Singapore, between Business Sweden, Innovation
Norway, Finnish Embassy, Promote Iceland and of course
with the help of all the Ambassadors and embassies,
and we would not be able to do this without the right
mindset and right Nordic collaboration,” concluded Sami.
January 2020 • ScandAsia 21
Monitor ERP System
OCBC Bank MOU
to support SMEs
By Joakim Persson
On 27 November the Monitor ERP
System’s Malaysian subsidiary landed yet
another milestone for 2019 by entering
into a Memorandum of Understanding
with OCBC bank. This new partnership
will enable lending support to SMEs wishing to purchase
the Swedish cutting-edge ERP system for manufacturing.
“Financing of software is, as we all know, very rare.
So we do hope that with this initiative we will be able to
make it easier for the SMEs to better prepare themselves
for the competitive future to come,” said Monitor’s
Managing Director Daniel Häggmark at the MoU signing
ceremony.
YAB Chow KonYeow, the Chief Minister of Penang
described this new MoU as an initiative undertaken by
FMM (Federation of Malaysian Manufacturers) Penang –
not only to assist FMM members in the SME sector but
all SMEs in the state and even in the country.
“I understand that Monitor ERP System has a
long and committed collaboration with the Federation
of Malaysian Manufacturers. I believe that Monitor’s
partnership with OCBC bank to provide customised
financing to the local SMEs to purchase the proprietary
Monitor ERP system is a great initiative for the local SMEs.
For SMEs cost is a very sensitive issue and they have to
be prudent about costs. By initiating this partnership I
believe it will help the SMEs to take the needed steps
forward,” he said.
“Penang’s thriving industry would not have been
possible with the robust supply chain, which is supported
by more than 3,000 SMEs in Penang alone, so you’re
looking at very big numbers and how many of these
SMEs have a working system to help them? Maybe 15 per
cent. We’re still looking at a very big number of SMEs to
embark on this journey of improving the management of
their business,” continued the Chief Minister.
“SMEs are vendors and suppliers to our 300 MNCs’
[multinational corporations] operating in Penang. So as
MNCs have to upgrade themselves to meet Industry 4.0
they expect SMEs to do likewise; if not they will not be
able to support the MNCs’ operation. It has now become
a necessity, not a choice for SMEs to upgrade themselves
22 ScandAsia • January 2020
– and a system like ERP software will definitely help them
to meet the challenges.”
“So I think further collaboration between Monitor
ERP System and local manufacturers can further strengthen
Penang’s competitiveness as a global manufacturing hub.
When we go out to attract investment we can say that
SMEs have ERP software to help them to meet your
needs. This will definitely be an attractive proposition for
Penang as we attract investment here. I hope this initiative
will give the extra boost to assist SMEs in Penang to
transition towards Industry 4.0.”
Daniel Häggmark had the same ambition: “I want
to express this: our only intention with this partnership
is to help the SMEs become more competitive. Anyone,
and then I mean anyone, that can contribute and help
the SMEs should do so. Why? Because it will benefit us all.
The more our SMEs can grow, can compete on a global
market, the more it will benefit everyone. SMEs are the
backbone of our economy, both in the state of Penang
and in Malaysia.”
“We are very proud of this partnership and we are
really looking forward to working closely with OCBC
on the occasions where our customers need financial
support in order to become more competitive. We feel
very honoured that OCBC chose to work with us and
we would like to thank you for the focus that you put on
the SMEs,” he continued.
“Monitor has built up a very strong financial position
after being market leader in Sweden for many years. That
in combination with a great track record of successful
implementations here in Malaysia I believe gave OCBC
the trust and security they need before entering this
partnership.”
The MD also outlined Monitor ERP System’s own
track record, going back over 45 years, in contributing to
the success of SMEs with manufacturing in Sweden as we
well as in Asia.
“From day one Monitor ERP System worked with
manufacturing SMEs, every day. We have built a solution
that 40% of the SMEs in Sweden are using to run their
businesses, complete business, from sales order, purchase
orders, warehouse and logistics, production planning and
shop floor all the way to finance.”
“For those who don’t know, an ERP System is the
heart and lungs of an organisation. In an era of the 4th
industrial revolution, where integrations between new
technologies and automations are served at the breakfast
table, you’d better be prepared and have full control of
our processes - not only production processes but all
your administrative processes as well. This is where the
ERP system is a necessity. If you put in new technologies
supposed to help you to produce faster and with better
quality, but you don’t have full control of our whole supply
chain and warehouse, then I can guarantee that you will
not see any positive changes on your bottom line. Most
probably it will give the opposite effect. SMEs in Sweden
and Germany have used ERP systems going back many
decades. They have absolute control of all their processes.
In Malaysia around 20 per cent are using such a system.
So before companies here start to look for all the new
available technologies and solutions, I would strongly
recommend to build aproper and solid foundation first.
And here the ERP system plays a very important role.”
“Last but not least I look forward to the partnership
between the business community and the state
government to continue realising the Penang 2030
Vision. We have been talking about the state’s persistent
emphasis of advanced readiness of the manufacturing
industry for the digital age and Penang can definitely
be a role model that inspires the nation in modernising
the country’s manufacturing industry,” ended YAB Chow
KonYeow.
Monitor ERP System Malaysia MD Daniel Häggmark
YAB Chow KonYeow, Chief Minister of Penang
January 2020 • ScandAsia 23
Nordic expat gender
gap in Asia
There is a gender gap among Nordic expats in Asia which
indicates that few Nordic women are getting the foreign
experience needed to advance to corporate leadership positions.
By Anniken Celina Grinvoll
The number of female Nordic expats working
in Asia is much less compared to Nordic
men, indicating that few Nordic women get
the sought after international experience
necessary to advance to corporate leadership
positions. While large Nordic corporations are focused on
increasing gender diversity in the workplace and placing
more women into leadership positions. With foreign
experience a criteria for top leadership positions and
placement in the talent pool of potential top candidates.
The current low rate of Nordic female expats taking on
foreign assignment opportunities is out of sync with an
increasing demand of international experience.
Women expats
Statistics of Nordic female business expats in Thailand
provided by the Immigration Bureau of the Royal Thai
Police, shows that females constitute about 20 % of the
total Nordic expats in Thailand. This figure is in line with
the reported 20 % of women expatriates worldwide
according to PwC. Showing that in general women are
underrepresented in expat postings worldwide.
Foreign experience needed
Large Nordic corporations often require foreign
experience for career development within their
organization, and as criteria to obtain top management
positions.
A prerequisite that is not likely to decline anytime
soon due to increased need of international knowledge
in line with global expansion.
This is in line with a global trend, confirmed by a
24 ScandAsia • January 2020
study conducted by PwC. For global companies, future
leadership development increasingly requires employees
to have international experience and competencies. 77%
of companies confirmed that global acumen skills are a
requirement for advancement, and 60% of companies use
foreign assignments to develop their succession pipeline
for future leaders.
Cross-cultural skills and foreign experience are
also increasingly in demand in the boardroom, especially
as companies pursue new business opportunities in
emerging markets.
The same study shows however, that only 22 % out
of 134 global mobility executives are actively trying to
increase the number of internationally mobile women.
Not being sent on an international assignment may
limit a woman’s career growth since they do not gain the
foreign experience most often required to advance in
their career. They will simply never land up in the talent
pool by the time it’s time to consider a candidate for a
top position.
Nordic companies about foreign
experience
ScandAsia talked to two leading Nordic companies with
presence in many countries within Asia, which both have
stated their commitment to develop more female leaders
within their organization.
Telenor Group, the Norwegian telecommunications
company, has received much media attention over the
past few years in Norway in regards to a lack of women
in leadership positions, particularly senior level positions,
and has faced pressure from it’s major shareholder, the
Norwegian government to increase the rate of female
leaders.
We asked Telenor if foreign experience is a criteria
for advancing to leadership and senior management
positions within their organization and this is what
they said: “For some leadership positions, international
experience will clearly be a key factor in the assessment,
and will also be an important part of the considerations,”
says Tormod Sandstø, Director of Media relations at
Telenor Group.
Telenor have Nordic expat women posted in most
of their five Asian markets as well as their regional
Singapore office, with several women in director level
positions.
“We do not see any difference in gender when
it comes to accepting assignments abroad,” answers
Tormod upon our question if Telenor has any difficulties
to get women to accept assignments in Asia.
“We always encourage our employees to build
wider competence by seeking experiences from different
markets and parts of Telenor. We think such experience
gives benefits both for personal development, but also
for companies and the culture in Telenor,” says Tormod.
Saab, the Swedish defense and security company,
has these past years been focused on increasing gender
We do not see any
difference in gender
when it comes to
accepting assignments
abroad,” answers
Tormod upon our
question if Telenor
has any difficulties to
get women to accept
assignments in Asia
Tormod Sandstø, Telenor.
January 2020 • ScandAsia 25
Benjamin Bader, Newcastle University Business School.
Johan Öberg, Saab Group.
diversity within their organization in a traditionally maledominated
industry. Saab won the Industry equality
award in 2016 awarded by The Industry Council of
Sweden for their efforts to create an equal workspace
for men and women with achievements in increasing the
female workforce and the female leadership rate.
Saab currently has no female expats among their
Nordic expats, in any of their eight Asian markets. However,
Saab’s spokesperson Johan Öberg said this: “We promote
international experience as a development activity. Not
only for career advancement but to strengthen a culture
of trust, inclusion and collaboration across the Saab
Group.”
Asked whether foreign experience is a criteria for
advancing to leadership positions within Saab, they had
this to say: “It is a criteria for certain leadership positions,
depending on where in the business the position is placed
together with what the current needs and future plans
of that team or unit are and what leadership is required,”
said Johan Öberg, Media Relations Manager at Saab.
Both companies state foreign experience as a key
aspect to career development and advancement to
leadership positions. Other Nordic global companies
also have this prerequisite in line with the global industry
trend.
Barriers
There can be many reasons for not seeing more Nordic
women on expat assignments in Asia today.
Findings of a global PwC study shows top barriers
to underrepresentation of women in foreign assignments
as following: there is bias in the companies selection
processes so that women are simply not asked, the
organization has no overview of who is willing to take
on foreign assignments which results in them not being
asked, there is a general assumption that women with
children do not want to take on foreign assignments,
there is lack of a female role model with a successful
career after a foreign assignment in the organization,
women do not want to put their partner’s high income
at risk and have them join as accompanying partner.
Mercer, the global Human Resources consulting
company, reports barriers pertaining to unconscious bias
and assumptions about women’s suitability to relocate
to certain areas and willingness in taking on foreign
assignments. These assumptions may be due to women’s
assumed roles at pivotal life stages such as being newly
married and possibly about to start a family. However,
these are just assumptions and not established facts.
Further research shows that women are quite
interested in the opportunity of going abroad on a
foreign assignment, similar to men. They see it as a great
opportunity for their career and personally. Women tend
not to self-initiate the opportunity as much as perhaps
men do, but willingness to take on an assignment if it is
offered is there.
However, opportunities often arise with little, or no,
advance planning and employees, both men and women
at pivotal life stages may not accept an assignment. This
barrier continues to be higher for women than men.
Cultural barrier
Another barrier towards female expats working in Asia, is
that there may be prejudice of the host country towards
26 ScandAsia • January 2020
female expatriates and international leadership present
in some Asian countries. With cultural, social and gender
barriers their male colleagues will not face.
Intercultural trainer Dean Foster, who has played
a central role in the development of the field of crosscultural
training, has observed that times are changing
although slowly, depending upon the degree to which a
culture has been involved in the process of globalization
and has said that: “Typically, and as is the case increasingly
in globalized Asian cultures like Japan and the large
international cities of Asia, such as Shanghai, Hong Kong,
etc., foreign businesswomen are seen first according to
their role as business people, secondly as representatives
of their culture, and thirdly according to their gender as
women.”
Expatriate glass ceiling
Dr. Benjamin Bader, Senior Lecturer/Associate Professor
at Newcastle University Business School and Strategic
Advisor to the RES Forum for international HR & mobility
professionals, has done extensive research on HR and
global mobility issues over the years and gives his opinion
on the root problem of why we are not seeing more
women on expatriate assignments today.
Bader refers to the glass ceiling which is a metaphor
for the barriers women face in reaching leadership
positions.
“We are here talking about an expatriate glass
ceiling that prevents women from receiving the foreign
assignments and management experience that has
become key for advancing to senior leadership positions.
It seems like an old boys network within companies,
where it is much harder for women to enter these
networks and get the offers to go on foreign assignments.
The root of the problem already starts there,” says Bader.
“It is not only HR to blame in the process but also
the line managers and supervisors that needs to help
women early on in their career to get into leadership
positions.”
“Women are struggling in other work aspects
as well, with equal pay, with advancing to leadership
positions, and to get equal opportunities like going on a
foreign assignment is just another. This needs to change.”
“Get rid of the gender bias!” is Bader’s urge to
corporations.
Organizational evaluations
Organizational evaluations of whether selection processes
are good enough, unbiased and not based on assumptions
might need to happen within some Nordic corporations.
Changes and improvements to processes might be due
in order to see an increase in the rate of Nordic women
taking on foreign assignments, and getting the essential
foreign experience needed. If companies are to remain
serious about wanting to advance more women into
leadership positions by current prerequisites they might
need to examine if they are doing enough to develop a
strong leadership pipeline and help themselves succeed.
If women are not given the right opportunities
and support early on in their careers, their chances of
advancing into top roles are even lower.
January 2020 • ScandAsia 27
A Finnish designer in Hong Kong:
Satu Vuorio
Mid-Levels. That is the rather unimaginative name given to the
residential area half-way up Hong Kong’s famously steep Victoria
Peak. Residents enjoy the use of the world’s longest outdoor
escalator system which takes them down to bustling Central in
the mornings but changes direction after 10.00 am.
By Colin Rampton
Unfortunately the Mid-Levels escalator was
in some state of disrepair when I made my
mid-morning ascent to Satu Vuorio’s studio,
which she shares with her writer husband.
It is on a lower floor of her apartment
building near the escalator’s summit.
My breathlessness was soon forgotten after spending
a few moments in Satu’s company. The warm welcome,
easy manner and animated enthusiasm contributed to a
very enjoyable morning spent with her.
Early Days
Satu grew up in the small town of Espoo, just a stone’s
throw from Helsinki. After an outdoor childhood enjoying
the beauty of the nearby forests and lakes, mostly in the
company of her identical twin Sari, Satu embarked upon
a design course at Helsinki’s University of Industrial Arts
(now Aalto University). Just before graduation, she and
Matti, a fellow student, were chosen to take advantage of
a six-month internship organized by W. H. Chow – then
Hong Kong’s Honorary Consul for Finland.
28 ScandAsia • January 2020
The two young Finns were based in Hong Kong
but travelled extensively into nearby regions of China in
order to research factory facilities.
That was in 1992, and through connections made
during this time, she was offered a job by local company
Prima Design Systems. The company developed award
winning computer software for the design of knitwear
and fashion items. Satu’s role was to manage the design
and support team. While at Prima, she met her future
husband, Hong Kong environmental engineer James Tam.
A Creative Venture
After ten years at Prima – three years at the French
owned Lectra Systems, and the birth of a baby girl –
Satu set free her creative instincts and founded her
current enterprise, Saaradesign (named after her late
grandmother).
Through the company, Satu has been able to
develop her design skills in a different direction. She
showed me some of the company’s products – elegant
hardwearing ceramic tableware in a variety of sizes and
colors, reflecting Nordic simplicity and practicality. As she
says:
“A good design balances style and function and
should be for everyone.”
Saara items are sold in various outlets in Hong Kong
including Sverigeshoppen in the tourist area of Tsim Sha
Tsui, and the Prestige Christmas Fairs at the Conrad
Hotel.
Sometimes Satu shares ‘Pop-ups’ which are
temporary outlets in which empty commercial premises
are utilized for up to a month. In the future she intends
to offer Saara tableware for purchasing online.
Satu has not abandoned the world of computer
aided design totally. She is currently very excited about
a breakthrough in knitting technology that she has been
involved with. Her work, with the local company ASP
Creation, has aided the development of a software that
enables the knitting of one-piece seamless sweaters. It
is something like 3D-knitting and, according to Satu, a
revolutionary development the first of its kind worldwide
Hong Kong Life
While maintaining her Finnish roots and being proudly
patriotic, Satu has embraced the bustle of her adopted
home, and after more than twenty-five years in the
Territory she is committed to Hong Kong. She is
emotional about the recent political turmoil, describing it
as “heartbreaking.” The troubles have not made her want
to leave, however.
“Although Finland remains my homeland, Hong
Kong is my home and I love it here.”
James’ relatives have welcomed Satu with open
arms and her ready smile and friendly disposition have
ensured warm relationships with her in-laws. She is an
accomplished cook who thinks nothing of entertaining
James’ many relatives during local festivals such as Chinese
New Year. She has embraced Hong Kong culture and after
more than twenty years in the Mid-Levels apartment,
feels very integrated in her locality.
Satu’s family includes a bonus daughter Claire, who
is in her twenties and currently working in Canada as a
graphic designer, and daughter Saara, now 15 who studies
locally with the English Schools Foundation. The family
January 2020 • ScandAsia 29
members are truly international and Saara effortlessly
switches between Finnish, English and Putonghua
(Mandarin).
Satu has also been learning Mandarin. Her linguistic
skills are impressive and include Finnish, Swedish, English
and German.
Finnish Ties
I asked Satu what she missed about Finland. It was no
surprise, that she mentioned the clean air, wooded
countryside and friendly people. But she also fondly
recalled cold, dark winter days with their unique stillness
and the way in which they made her feel calm and close
to nature. The contrast to Hong Kong is extreme but
Satu returns regularly for a Finnish ‘fix’. She also misses
fresh seasonal fruits and vegetables and her favorite dark
rye bread.
Of course, family and friends are greatly missed, but
the frequent visits help to alleviate this. She maintains
very close contact with sister Sari, and the intense
bond established between the twins since babyhood
is rekindled as soon as they are back in each other’s
company.
Satu displays some typical Finnish characteristics.
A love of home and family, a calm non-pushy gentility,
and a strong work ethic were all conveyed during
our conversation. Satu practices yoga techniques and
meditation daily to relax from her hectic schedule. She
is also an advocate of Chinese traditional cures and
remedies and she often calls upon a Chinese Medicine
Practitioner (from Holland!)
The Hong Kong Finnish community is only a
few hundred strong and while Satu maintains good
friendships with fellow countrywomen, she has friends
of many nationalities. Satu has noticed that fewer Finns
are relocating and sadly she thinks that Hong Kong’s
political upheavals will do lasting damage to the region’s
commercial attractiveness.
A Cup of Chinese Tea
After our conversation, I was invited upstairs to Satu’s
lovely home with its outdoor area of greenery – a true
oasis amidst the towering blocks of Mid-Levels. I was
warmly greeted by James who has recently retired from
engineering to embark upon his second career as an
author. He has already had two books published and is
working on a third.
Satu produced fine Chinese tea and a delicious
home-made blueberry cake and the three of us chatted
amicably before I took my leave.
The path next to the escalator can be taken at a
brisk pace downwards. As I strode, I looked at my watch
and was astounded that two and a half hours had passed
in the twinkling of an eye. I had that warm feeling which
comes after spending time with an exuberant and truly
likeable person – and Satu is certainly one of those.
For further information about Satu’s products please visit
www.saaradesign.com.hk
30 ScandAsia • January 2020
Norwegians can now have dual
citizenship
News brief
Norwegian citizen who
wish to become a citizen
of another country can
now do that without loosing their
Norwegian citizenship. On January
1 2020, a new law came into effect
in Norway, allowing Norwegian
nationals to have double citizenship.
Norway will not take away
the Norwegian citizenship when
becoming a citizen of another
country. And Norwegians do not
need to apply to the Norwegian
authorities to keep their Norwegian
property tax either.
A new digital video series
has been produced and ready on
the website of the Norwegian
Directorate of Immigration (UDI.
no).
The only condition, which
may become a problem, is, that in
order for a Norwegian to be able to
have double citizenship, the second
country must also accept this.
Read more information about
the law read here: https://www.udi.
no/en/important-messages/newsregarding-dual-citizenship/
Phillippines air force considering
Swedish Saab Gripen Jas39 to boost
national air defence system
The Philippines’ Defense
Secretary, Delfin Lorenzana
told reporters in the evening
of 16th December that the Philippine
Air Force (PAF) is evaluating two
kinds of multirole fighter (MRF)
aircraft, one from Sweden and
another from the United States
to boost the national air defense
system. .
The Swedish-made Saab JAS
39 Gripen is a light single engine
MRF with speeds of up to Mach
2.0, armed with a 20-mm automatic
cannon, and can be equipped
with rockets, missiles, bombs and
surveillance equipment.
The American General
Dynamics F-16V also has a top
speed of Mach 2.0 with the same
armament of a 20mm cannon, and
can likewise carry bombs, missiles
and sensors.
The acquisition of Multirole
fighter (MRF) jets is part of the revised
Armed Forces of the Philippines
modernization program horizon
two, which is aimed at procuring
more equipment for the country’s
external defence, according to
Philippines Daily Inquirers.
The MRF are expected to beef
up the Philippine Air Force fleet of
12 South Korean-made FA-50PH
light combat aircraft.
January 2020 • ScandAsia 31
Danish owned diving
center in Bali
With the slogan “come as a stranger, leave as a friend,”
Amed Jepun Divers on the island of Bali in Indonesia sees
many return visitors. The small dive shop is the brainchild
of a Danish and Canadian couple Kira Strand Hald and
Serge Desrosiers who in 2015 decided to throw caution
to the wind and follow their dreams.
By Anita Surewicz
32 ScandAsia • January 2020
We met on Gili
Trawangan, an island
just off the coast of Bali,
scuba diving; Serge was
my Open Water course
instructor. A bit of a
cliché, but that’s how
it happened. I was still
studying at the time and
about to write my thesis.
Located in the coastal town of Amed, around
a three-hour drive northeast of Ngurah Rai
International Airport, Amed Jepun Divers offers
courses from beginner to divemaster level at
some of the most famous dive spots in Bali, if
not the world. And while Kira says that she misses her
family and friends in Denmark, she is not looking back.
“I have no regrets. I follow my gut instinct and so far
it hasn’t gotten me into too much trouble. In many ways,
I’m an ‘all in or all out’ type of person.”
Kira grew up in a small town of around 10,000 people
called Espergaerde 40 kilometers north of Copenhagen.
As a girl, she spent a lot of time on the beach and in the
stable with her horses before moving to the capital to
work and study.
During the summer of 2013, she traveled to
Indonesia where she met her future business and life
partner, Serge.
“We met on Gili Trawangan, an island just off the
coast of Bali, scuba diving; Serge was my Open Water
course instructor. A bit of a cliché, but that’s how it
happened. I was still studying at the time and about to
write my thesis.”
“From January 2014, I was in Indonesia and Thailand
almost every second month—writing and diving—until I
left Denmark on a one-way ticket in September 2014. I
sold my apartment, did my final exam on a Tuesday and
left Saturday.”
After leaving her home country, Kira moved to Koh
Phi Phi in Thailand, as it was where Serge was working as
a diving instructor at the time. It did not take long for the
duo to decide to move back where their story first began,
Bali. They were attracted by the small-town atmosphere
of the fishing village of Amed, and its potential as a diving
and tourist destination.
“One of the reasons we decided to open a dive
center here is because Amed offers a lot of shore diving
with an easy access to a coastline full of amazing dive
sites. This meant that we didn’t have to buy a boat, a very
big expense that would have been tough on our budget,”
Kira says.
“We have seen some big changes since getting here
five years ago. The place is growing by the day. When we
first came to Amed in 2013, you couldn’t even find an
ATM here.”
When Kira and Serge first moved to Amed, they
found that most of the dive centers in the area were little
more than booking offices, where guests would book
January 2020 • ScandAsia 33
in, dive and then go home. Having experienced diving
centers in Thailand where guests would hang out after
diving to chat, play games or have a drink, they decided
to follow suit.
Amed Jepun Divers was born with this idea in mind.
“We are here because we love scuba diving, and
we want our guests to have an amazing experience—we
realize that diving is not a cheap activity. So with us, guests
can expect to not feel like just another number. We dive
in small groups to give our guests the safest and most
personalized experience possible,” Kira says.
Opening the dive center in 2015 was a big step
for Kira, since she only started diving in 2013. Luckily,
her partner Serge already had years of experience in
the diving industry. Throughout the journey, Kira never
doubted that the duo would be able to deal with the
life-changing decision.
“Sometimes you just have to give things a go. Give
it everything you have, and if it doesn’t work out at least
you’ve tried. I like the saying: ‘don’t be afraid to fail, be
afraid not to try.’ So we did try, and here we are four
years later. It’s been a crazy roller-coaster ride, but totally
worth it. If someone would ask me today if I would do it
all again, having known everything that we know now, the
answer would be a definite yes. Saying this, I’m glad we’re
not starting from zero tomorrow.”
The road to success has not always been smooth,
with each step of setting up the business providing life
lessons and valuable experience. Kira says that the biggest
challenge was not knowing the local regulations and how
things are done in Bali.
“This experience has been about learning by doing,
being burned and being ready to pack up and leave, then
refusing defeat, finding good people, a good lawyer and
so on. Up until now we have met challenges, and I’m sure
we haven’t seen the last of it, but I hope and believe that
we have passed the most difficult periods.”
“We are not feeling sorry for ourselves, we know
fairly well that we are not the first or the last to face
adversity, but I’m super happy about where we are now
and what we have learned along the way.”
Kira and Serge have no plans to leave Amed anytime
soon. They are eager to continue sharing underwater
adventures and the beautiful area of Amed with divers
from around the globe. And while they are not looking
too far into the future, they are already contemplating a
project or two.
“For smaller projects, maybe a nice bar made from
an old jukung [small Indonesian outrigger boat]—like to
use as many recycled materials as possible when we build.
Just for people to get some nice juices, coffee, and maybe
some snacks and beers after diving,” Kira says.
“Later on we might also build a pool. We still have
a bit of space to play with, so let’s see what fun ideas we
can come up with. When nothing is sure, everything is
possible.”
For more information about Amed Jepun Divers visit: www.
amedjepundivers.com
34 ScandAsia • January 2020
Crown Princess Mary of Denmark
visited Indonesia
News brief
Crown Princess Mary of
Denmark visited Indonesia
in early December 2019
as Patron of the United Nations
Population Fund (UNFPA) and
attended the launch of the 70th
anniversary celebrations of the
diplomatic relations between
Denmark and Indonesia.
On the first day of the visit,
the Crown Princess attended the
“Healthy & Organic Parenting”
panel discussions before attending
an event marking World AIDS Day,
which is every year on 1st December.
In the evening, Crown Princess
Mary attended a working dinner
together with development
cooperation minister Rasmus Prehn,
UNFPA Executive Director Natalia
Kanem at the residence of Denmark’s
Ambassador to Indonesia Rasmus
Abildgaard Kristensen.
The next day, the Crown
Princess and UNFPA Executive
Director Natalia Kanem visited the
Indonesian Midwives Association.
After this, she took part in a dialogue
on gender-based violence together
with Indonesian health authorities
and the organization National
Commission for Violence against
Women which devotes itself to the
basic rights of Indonesian women,
especially with regard to all forms of
violence against women.
In the afternoon, she and
development cooperation minister
Rasmus Prehn and UNFPA Executive
Director Natalia Kanem visited
the Peacumber Coffee, where an
example of a mobile health clinic
has been set up. The mobile clinics
are one of the UNFPA’s measures
in favor of access to contraception
in Indonesia.
The sexual and reproductive
health and rights of girls and women
are recognized, but contraception is
not offered to unmarried women as
well as married women without the
permission of their husbands. The
clinics offer free access to information,
healthcare, and contraception.
In the evening, Mary
attended an event launching the
official celebrations of the 70th
anniversary of diplomatic relations
between Denmark and Indonesia. In
connection with the arrangement,
the logo for the official celebration
will be presented, and Her Royal
Highness, together with development
cooperation minister Rasmus Prehn
and UNFPA Executive Director
Natalia Kanem, will attend a Danish-
Indonesian ballet and be offered a
Danish-Indonesian menu.
On Wednesday, 4 December,
the Crown Princess visited the
health center Puskesmas Tegalrejo.
Local centers like this are examples
of the general improvement of
Indonesia’s health care coverage
and also national health insurance,
which was introduced in 2014.
UNFPA cooperates with authorities
and research institutions to examine
how good pregnancy and birthing
services as well as access to
contraception function in practice. In
this connection, Her Royal Highness
takes part in a dialogue about the
sexual and reproductive health and
rights of girls and women during
the visit.
On this final day, the Crown
Princess and development
cooperation minister Rasmus Prehn
participated in a luncheon at Sultan
Hamengkubuwono X’s palace in the
city Yogyakarta.
Her last official task was in
the afternoon to meet Indonesian
religious leaders and engage in
a dialogue about family planning,
among other things. In Indonesia,
religion plays a central role in
the promotion of family planning
programs and advice to prospective
parents, and UNFPA therefore
steps in through, among other
things, providing expert assistance
to religious advisors and improving
knowledge men have about family
planning.
January 2020 • ScandAsia 35
Danish Embassy puts
food waste on the menu
with delicious leftovers
By Mille Oersted
On Tuesday 17 December, the Royal
Danish Embassy in Bangkok organised
an event featuring how to successfully
utilise leftover food. The event was
held at The Bangkok Screening Room
in corporation with Scholars of Sustenance and The
Sukhothai Bangkok hotel. The event formed a green circle
with a minimum of waste and a maximum of inspiration.
With a new year and a new decade approaching
rapidly, now is the time to reflect upon the choices made
and wishes for the future. One thing most people can
agree on is that the world has been howling for climate
change in 2019.
Be creative
Uffe Wolffhechel, Danish Ambassador to Thailand,
welcomed the guests in the afternoon and enthusiastically
revealed the program of the night.
First on the program was a screening of the
documentary Wasted! The story about food waste.
Rather than displaying that the world is doomed, the
movie is an examination of the progress made and the
solutions available.
For most people there is nothing as uninspiring as
opening a half-empty fridge and it is almost impossible
to make something delicious out of leftovers. But as the
chefs in the documentary reveal, it is hard for anyone to
be creative when being paralyzed with all the choices in
the world all the time.
As the message from the movie was slowly sinking
in, the founder of SOS (Scholars of Sustenance) Bo
Holmgreen gave an inspirational talk on the same topic.
He determinedly asked the audience to remember the
numbers 10, 7 and 1.
If combining all the food in the world, there would
be enough to feed ten billion people. Seven is how many
36 ScandAsia • January 2020
billion people actually live on the planet. One billion is
the number of people going to sleep hungry every night.
Hotel took on the challenge
One of the biggest food waste sinners is the tourist
industry. Therefore, the Danish Embassy wanted to
engage them in the project. The chef at the Sukhothai
hotel, Asker Skaarup Bay, decided to join the event and
create a rescued menu.
Three chefs from the hotel showed up and, on
location, prepared a variety of both Thai and Western
dishes out of food they would never have been able to
serve at their own restaurant. However, the delicious
result amazed the approximately fifty guests.
The ugly truth
What came as a surprise for many of the guests that night
after seeing both the documentary and the talk is that
food loss and waste accounts for about 4.4 gigatonnes of
greenhouse gas emissions per year.
If food loss and waste were its own country, it would
be the world’s third-largest greenhouse gas emitter after
USA and China. One third of all foods are never eaten
– and 90 percent of the wasted food ends up in landfills,
causing environmental damage.
Therefore, the embassy had also invited the company
Oklin which brought along a compost machine designed
to make food into healthy soil that can benefit agriculture.
It was the cherry on top of the event that the
leftovers from the rescued menu were put into the
machine.
January 2020 • ScandAsia 37
Agneta’s
World
Santa Lucia reception
at Mandarin Oriental
with Little Boy’s Choir
December month is a dark month in
Scandinavia, so no wonder that we Swedes
are enthusiastic about our Santa Lucia
celebration. Every year on December
13th, the Lucia arrives with candles on
her head and with an entourage of maids, star boys,
gingerbread boys/girls and small Santa Claus men, singing
the traditional chorals.
This year, the Swedish embassy with Ambassador
Staffan Herrström and spouse Karin, together with the
embassy staff, invited to a very special Lucia celebration
at beautifully Christmas decorated Oriental Mandarin
Hotel December the 11th.
Already by entering the lobby, you received a
Christmas feeling. Around 500 guests from the
Diplomatic Corps and the Swedish community and Thai
representatives, enjoyed a beautiful evening.
The food was delicious, Swedish Christmas ham,
meatballs, canapes with herring, salmon, truffle etc.
Swedish Glögg (a typical hot beverage made of wine,
several spices, cognac/whisky, sugar etc.) saffron buns and
much more were offered to the guests.
Ambassador Staffan Herrström impressed us by
giving a welcome speech in both Thai and English.
Time for the happening, Lucia arrives but this time
she has a unique entourage, GOSSKÖREN or ‘The little
Boy’s Choir’ from Göteborg.
38 ScandAsia • January 2020
A bunch of very talented young men singing “a
Capella”. This Santa Lucia performance made us both a
bit nostalgic, but we also had some real good laughter.
These guys know how to mesmerize the audience.
The atmosphere was great during the evening and
everybody seemed to be so satisfied and happy. The
lovely hostesses from the embassy did a fine job and Chef
Andreas, from the Swedish residence, watched over the
food so nothing went wrong.
The night after the reception at Oriental, many of us
from SWEA (Swedish Women Educational Association)
decided to enjoy one more evening with The little Boy’s
Choir.
We booked a table at ABOUT EATERY, where the
boys, for the second year, were entertaining the guests.
Its manager/owner Signor Giulio Saverino welcomed us
warmly and looked after us during the evening. A special
menu was created by the Chef and it tasted lovely.
At ABOUT EATERY you have a chance to talk with
the guys between them performing. The evening was
as pleasant as it could be and we are already looking
forward to welcoming the Little Boy’s Choir to Bangkok
next year.
January 2020 • ScandAsia 39
SWEA World Meeting:
300 Swedish ladies
conquered Dubai
Around 300 Swedish women gathered in Dubai for the
World meeting and 40 years SWEA celebration during 14 -
17 November 2019. We were three of us participating from
Bangkok. Most of us arrived a day earlier and many stayed a
couple of days after the meeting, as two trips - one to Abu Dhabi
and one to Ras Al Khaimah - were organized.
By Agneta de Bekassy
40 ScandAsia • January 2020
It is only after having participated in a World meeting
or Annual meeting, that you will truly understand
what SWEA is all about. It is a magical experience
to meet so many Swedish women, living all over
the world; young women, middle aged women
and elderly women. It’s the mixture that makes it so
interesting. To hear about other women’s experiences, to
get to know about for you previously unknown traditions,
other women’s destinies etc. All this makes SWEA so
fascinating.
We all, except the SWEOR living in Dubai, checked
in to Holiday Inn Dubai Festival, located not far from the
airport. I admired the hotel staff for taking such good
care of us and their patience with us. It can’t be easy
to satisfy almost 300 women with different wishes and
expectations.
The first evening, some of us met at the hotel’s
rooftop restaurant Joe’s, for a light dinner. A nice breeze
and beautiful view welcomed us. We were quite tired
from our various travels, so we made an early evening to
be sure of getting ready in time and fit for the first day
in Dubai.
Thursday morning several activities were planned.
Some SWEOR went golf playing at the Emirates Golf
Club, some made a trip to Abu Dhabi with a visit to the
Grand Mosque and Louvren. Abu Dhabi is about 1 1/2
hours drive from Dubai. Some went to visit Jumeirah
Mosque and the Etihad museum and some to explore
the New Dubai or the Old Dubai.
If you were longing to spend some money, the tour
to the Gold & Diamond Park and Souk Madinat was
waiting.
In the evening, a Welcome cocktail and dinner
awaited us at the Crowne Plaza, Festival City located
close by. A great evening with good food and wine and
last, but not least, much chatting.
When I arrived at the hotel the first day, a woman
looked at me at the entrance and said “Are you not
Agneta?” I said, “Yes, I am..” I must admit I couldn’t
place this woman even if there was something familiar
about her. Believe it or not, we had been class mates
in Gothenburg and had graduated together. This is, for
sure, exciting. After almost 40 years, not having seen each
other, we meet again in Dubai.....this is also what SWEA
is about.
On Friday, my two companions from Bangkok
and myself took part in the World meeting. During this
meeting you have the chance to become updated about
SWEA and what’s going on and future plans.
There was to begin with, a common information
about SWEA, to be followed by a presentation by Jessica
Bjurström, who informed us about the EXPO 2020 that
will take place in Dubai. Sweden will have a pavilion built
of trees from our forests.
We could listen to a Swedish, young woman, Maria
Sundin Al Mansoori, married to a man from Dubai
and her life in Dubai, the differences about the two so
different cultures, her daily life with kids etc. A very fun
and interesting presentation.
After Coffee break sponsored by Electrolux, we
learned about leadership and change of working habits
from Roma Bratt, representing SWEA Austria.
Next on the agenda was a presentation of Swenson
Swedish Immigration Research Center by Professor Dag
Blanc, Uppsala University. This man we also got to know
during the Summer dinner in Stockholm. The Research
Center is taking care of old SWEA documentations and
people can use it for their theses.
After lunch, we were informed about the work
SWEA Communication Committee does by Karin
Högman from SWEA’s Communication committee.
We also had Helena McCombie from SWEA
Professional San Francisco, telling us about what SWEA
Professional is all about. Most chapters today have started
SWEA Professional. It’s a good way for working women
to meet. The meetings are mostly during evenings and are
focusing on business.
January 2020 • ScandAsia 41
The last point of the agenda was a presentation by
Christina Moliteus, former SWEA International President.
She talked about SWEA through 40 years and announced
the location for the next World meeting 2021 which will
take place in Fort Lauderdale, US.
In the evening, many went for a dinner in the desert
with camel ride and henna tattoos.
Our President Anna Frummerin from SWEA
Bangkok and Susie Ogeborg participated. I decided to
take a taxi and see the enormous Dubai Mall, a shopping
mall with 1500 shops, restaurants, ice skating rink, cinemas
etc. From here you also have a great view of Burj Khalifa,
which is being up lighted during evenings. Believe it or
not, it takes you only 59 seconds with the elevator to the
125th floor.
I didn’t go because I wanted to shop, no, I was
interested in the Fontaine, which I wanted to compare it
with our Fontaine at Iconsiam. It was beautiful, water in
all kind of formations and with suitable music.
Saturday morning I went for a Yacht tour with
bubbles. This was, in my opinion, the best excursion, not
only due to the bubbles and strawberries...
We got to see the famous hotel Atlantis located
on the Palm, we had a swim in the turquoise water and
afterwards a lovely lunch was served on board, great day.
In the evening we all got dressed to impress, GOLD
& WHITE was the theme for the Gala dinner at the
Emirate Golf Club.
This evening, I think will stay in our mind for a
long time.We were greeted with bubbles and live music
when we entered the club. Plenty of lovely decorated
tables in the garden. Welcoming by the SWEA Dubai.
Delicious food, a salmon cooked to perfection and that
for 300 persons, amazing. A professional singer, member
of SWEA Dubai, entertained and we were all in a high
mood listening to ABBA hits and much more. What a
night...
We were Dancing Queens until it was time to say
good night. Well organized with golf cars taking us to the
waiting buses. It was very thoughtful of SWEA Dubai to
organize the buses back to the hotel at different times,
not everyone is a night owl.
Some of us were longing for a beer and a little
snack back at the hotel. Of course the restaurants were
closed, but we found two men from the room service
and they happily served us beer and snacks outside.
Well, the pleasure didn’t last too long, the night manager
arrived, saw and heard us and we got to know, we were
absolutely not allowed drinking alcohol where we sat.
After some friendly smiles from us, he allowed us to
move in to the empty dining area and we could finish
our night cap.
Not many hours of sleep that night.
Sunday morning, last day for us not going for the
“after tours”.
I went to explore the Gold & Diamond Park and
Souk Madinat.
Dubai can compete with Bangkok when it comes
to Jewelry stores. I couldn’t resist buying a small camel
to put on my bracelet. A visit to the souk and another
delicious lunch.
Time to say goodbye......
I’m pretty sure none of us wanted to leave. This
meeting in the Arabic world was fantastic from the
beginning to the end.
Three very happy Bangkok SWEOR boarded the
Emirates with many good memories and a promise to
share our experiences with you back home. A huge
THANK YOU to SWEA Dubai.
If you are Swedish and not yet a SWEA, become
one, because you are worth it!
SWEA rocks, believe us. Cheers!
42 ScandAsia • January 2020
ScandAsia March 2020:
Nordic circular economy
initiatives in Asia
ScandAsia will in March
2020 focus on Nordic circular
economy initiatives
and technology in Asia.
Please contact the editorial
or marketing team, if you or your
project would like to be featured in
this issue.
ScandAsia’s concept makes
the website and magazine a useful
launch pad for businesses and
all other stakeholders active in the
Nordics-ASEAN sphere of interest.
The March theme will offer this
launch pad as a tool for information,
story-telling and branding for
companies involved with circular
economy solutions.
The March 2020 initiative
is aimed for, in particular Nordic
businesses wanting to explain and
demonstrate how they are actively
involved in facilitating and driving
the circular economy. In addition, responsible
businesses can share how
they conduct or are adapting to such
a business models.
Nordic countries and companies
are already actively exporting
business solutions and know-how
based on the circular economy platform,
via various educational and
outreaching activities as well as partnership-building
within the Asean
countries, where there are vast environmental
and other CE- challenges,
and with huge needs and opportunities
for assistance and new business
generation.
Nordic stakeholders can inspire
a wave of technological and
business model innovation in Asean,
which is in need of new technologies,
processes and services – as well
as new business models.
While the Nordic countries
and their highly regarded export
companies have a long tradition of
developing tried-and-tested solutions
within recycling and other cutting
edge technologies they also
have the experience from the journey
as former polluters to becoming
the role models they are today.
Therefore they possess in-depth
know-how and have many related
products and solutions.
However, when it comes to
circular economy they too are just
at the beginning of a journey that
is now becoming a priority for the
countries also here in Southeast
Asia.
Email Project Manager Joakim
Persson (joakim.scandmedia@gmail.
com) if you find this theme interesting
and would like to contribute.
January 2020 • ScandAsia 43