Business Events Africa - Vol 40 No 02 - February 2020
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Voice of the Business Events Industry in Africa
Vol 40 No 2 February 2020
CELEBRATING
20 YEARS
SANDTON
CONVENTION CENTRE
JOHANNESBURG | SOUTH AFRICA
OPEN FOR
B
U
S
I N
E
S
S
businesseventsafrica.com
Business Events Africa has been the voice of the business events industry in southern Africa
for the past 39 years. This trusted source of information keeps readers up-to-date with the most
relevant news, trends, interviews, destination features, venue showcases and local association
news and resources. Business Events Africa is also known for having the most comprehensive
directory of venues, service providers, speakers and conference organisers in Africa.
Head Office: Suite 1, Fields Shopping Centre,
Old Main Road, Kloof 3610
PO Box 414, Kloof 3640, South Africa
Tel: +27 31 764 6977 | Fax: 086 762 1867
Email: contact@contactpub.co.za
Voice of the Business Events Industry in Africa
KEEPING YOU IN THE KNOW | CONNECTING PEOPLE WITH PEOPLE
Business Events Africa: Serving the business events industry for 40 years
CONTENTS
VOL
40 NO 2
FEBRUARY 2020
14
Special Features
About the cover
Sandton Convention
Centre embraces evolving
trends with optimism
Sandton Convention Centre,
which this year celebrates
its 20th anniversary, is heading
into 2020 with optimism, despite the
depressed economic environment,
said Shaun Bird, general manager of
Sandton Convention Centre.
14 PARADISE ORGANISED ON THE KZN SOUTH COAST
Known as the Paradise of the Zulu Kingdom, the KwaZulu-Natal South
Coast boasts green and lush coastal and hinterland vegetation due to
its subtropical climate. The sunny weather and warm Indian Ocean add
to the South Coast’s emerging popularity as a business and incentive
tourism destination with its diverse team building opportunities in scenic
surroundings.
18 DESTINATION FEATURE | RWANDA: A RISING STAR
Rwanda is shaping up as one of East Africa’s premier business tourism
destinations, following efforts by the government and its partners to
help strengthen and grow the private sector in the meetings, incentives,
conferences, and events market.
20 SCAN DISPLAY RWANDA DELIVERS
SEAMLESS SOLUTIONS AT AIDS CONFERENCE
The 20th International Conference on AIDS and Sexually Transmitted
Infections in Africa (ICASA) was held at the Kigali Convention Centre
in Kigali, Rwanda, from 2-7 December 2019. It attracted over 10 000
delegates from around the world, and featured a 3 500m² exhibition, for
which Scan Display Rwanda was contracted to supply shell scheme and
custom package stands.
18
The authority on meetings,
exhibitions, special events and
incentives management
27
Features
4 Editor’s comment
The juggling act.
5 News
Ruben Gooranah holds the reins
at Time Square.
8 A local perspective
Tourism trends for 2020 Africa to
dominate the landscape.
16 Undiscovered gems
Conference gems at the CTICC.
22 Personality profile
Neo Mohlatlole the ‘serial
entrepreneur’.
23 Best practice
BOUNCE: Happy staff, happy
company.
24 Market news
Springbok Culinary Team aims for
gold at Olympics in Germany.
26 Market news
Hospitality Zone: The value of
experience dedicated to results.
27 Venue news
Host with the most at the
Johannesburg Expo Centre.
28 Premier Hotels & Resorts: All set
for a year of plenty.
30 International report
SITE breaks attendance record at
its global conference in Vancouver.
31 Event Greening Forum news
How to be a sustainable exhibitor.
32 SAACI news
Time to keep our eyes on the ball.
33 EXSA news
2020: A year of new beginnings
and renewals.
34 AAXO news
Growing young professionals.
35 SITE news
Site Africa looks to the future.
36 Market news
South Africa’s first exclusive
procurement travel summit.
36 Index of advertisers.
37 Calendar.
38 Directory & associations
of interest to the industry.
40 Last word
The importance of environmental
sustainability.
Published by the proprietor
Contact Publications (Pty) Ltd
(Reg No. 1981/011920/07)
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MANAGING DIRECTOR: Malcolm King
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EDITOR: Irene Costa
gomesi@iafrica.com
PRODUCTION AND DESIGN EDITOR:
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gomesi@iafrica.com
PUBLICATION DETAILS:
Volume 40 No 2
Business Events Africa has 12 issues a year
and is published monthly, with the Yearbook
in June.
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9
publishers of Business Events Africa, is a member of:
South Africa National
Convention Bureau
Business Events Africa, in collaboration
with the South Africa National
Convention Bureau, continue to
run a series of supplements on the
importance and the far reaching impact
business events have on a destination.
Learning | Growth | collaboration
Official media partner
Official Journal of the Southern
Africa Chapter of the Society for
Incentive Travel Excellence
aax o
Official journal of the
Exhibition & Event Association
of Southern Africa
www.businesseventsafrica.com
www.businesseventsafrica.com
EDITOR’S COMMENT
The juggling act
The business events industry can at
times be compared to a worldclass
spectacular event, like they
used to have at Sun City many years ago.
The build-up to the event includes
planning and finding the right partners;
the roll out of a sequence of partners
making it happen; the performers and
the organisers making sure that all the
expectations are met; and the audience
– the delegates and visitors. The actual
event is the culmination of everything
that goes on behind the scenes.
I think in this scenario many of us take
on another role – the juggler. We keep
all the balls up in the air, and every now
and again a ball drops. What is important
is what we do when that ball drops.
Our industry members are resilient
and are always ready with plan b!
The start of 2020 is no different to
any other year. However, from chatting
to industry members there seems to be
an increase in ‘busyness’. Hopefully this
‘busyness’ will convert into good business.
For me, the beginning of the year always
means a countdown to Meetings Africa!
For months, the organisers and the
South Africa National Convention Bureau
team have been working day and night to
ensure the show has the right exhibitors,
hosted buyers and visitors all under one
roof. I have said this before and I will say
it again, it is my favourite trade show of
the year. It is a reunion of our industry
family and, best of all, it opens doors,
brings new opportunities and sees great
returns for all. A trade show like this
one has great value as its main role is
to facilitate business and close deals.
In this edition of Business Events
Africa we look at the exhibitions industry
in South Africa. Through research
conducted by the SANCB, we can see
the true value and the potential business
these shows have for our country.
South Africa continues to tackle
new challenges on a daily basis – the
return of loadshedding was certainly an
unwelcome challenge. But do you know
what? It has taught us to be even more
resilient. We continue, we rise to the
challenge every single time something
new comes our way. Our country certainly
keeps us humble. We really get to
appreciate power when we have none.
This is also why we are so
proficient in the business events
market. It is more than just our
professionalism – we have true grit.
The definition of grit in psychology is
a positive, non-cognitive trait based on
an individual’s perseverance of effort
combined with the passion for a particular
long-term goal or end state, a powerful
motivation to achieve an objective.
‘Grit‘ can also be a good word to
describe the business events sector
in South Africa. It’s definitely made
up of individuals who have lots of
grit. Perseverance and passion are
the two traits you need if you want
to be successful in this sector.
Amanda Kotze-Nhlapo, who heads up
the SANCB, definitely has grit. I think it is
important that we acknowledge her for
her hard work in this sector and for always
keeping her eye on the prize – growing
the business events sector in South Africa.
Well done to the SANCB
team for their hard work!
Lastly, I look forward to seeing you
all at Meetings Africa 2020!
Irene
Email: gomesi@iafrica.com
Credit: Hein Liebetrau
NEWS
Ruben Gooranah holds the
reins at Time Square
Hospitality and gaming industry stalwart, Ruben Gooranah has taken the reigns as acting general
manager at Sun International’s Time Square in Menlyn Maine. Mr Gooranah brings a wealth of
knowledge and experience to the role, having started his career in the industry over 30 years ago.
Mr Gooranah lives in Tshwane
and is delighted to be stationed
at one of Gauteng’s most
exciting entertainment destinations in
his hometown, within a community
he knows and understands well.
“I am inspired by the people and Time
Square, undoubtedly the most captivating
places in Gauteng. The opening of
Time Square was exciting to me and for
everyone in Tshwane. We finally have our
own exhilarating entertainment venue
where we can wine and dine in some
of the most distinguished restaurants,
experience the thrill of state of the
art casino games, and enjoy fantastic
shows by local and international artists.
The corporate market and inward
travelers have access to exceptional
conference facilities and accommodation
at The Maslow Time Square.”
“I somehow feel at home at Time
Square, firstly with it being in Tshwane
where I have lived for a long time.
More importantly, I have reconnected
with many of my previous employees
who transferred here from Morula
where I was once the general manager
and thereafter, the regional general
manager, looking after various other
Sun International properties. Of course, I
have also met with many of our regular
guests whom I have known for years.”
Mr Gooranah started his career with
Sun International while studying towards
his BCom degree over 30 years ago. His
journey with Sun International has taken
him from Thohoyandou (Limpopo) to
Bisho (Eastern Cape) and from the Free
State to the Western Cape and back to
Gauteng. Initially, he was focused on
gaming as slots manager of Molopo Sun
(Mmabatho) and then at GrandWest. He
was then appointed as gaming manager
at Morula and thereafter general manager,
a position he held for five years.
In 2010, he moved to the Sun
International head office to the role of
business manager for gaming. He held the
position for three years and in 2013 was
promoted to regional general manager
of casino’s (SA) where he was responsible
for Meropa, Carousel, Windmill, Naledi,
Flamingo, Wild Coast and the Royal
Swazi. He held this position for over
six years before taking his new role of
acting general manager at Time Square.
Looking back on his career, Mr
Gooranah said it has been filled with
many memorable moments, making
many friends, meeting celebrities and
working with extraordinary people.
On his new appointment, he said: “My
vision is for Time Square to be a model
for delivering memorable experiences to
Sun International’s discerning guests.
“It is nearly three years since the
opening of the first phase of Time Square.
Brett Hoppé has done a tremendous
job in building a solid foundation in
every aspect of this spectacular complex
which is now entrenched as one of
the most exciting and encompassing
entertainment hubs in Gauteng. My
job is to take it to the next level.”
Brett Hoppé, who oversaw the opening
of Time Square as general manager of
the complex since 2017,
has assumed the role
of general manager at
Sun International’s iconic
Sun City in the North
West Province.
Ruben Gooranah,
acting general
manager at Sun
International’s
Time Square in Menlyn
Maine.
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Business Events Africa February 2020 5
COVER STORY | Sandton Convention Centre
Sandton Convention Centre
embraces evolving trends with optimism
Sandton Convention Centre, which this year celebrates its 20th anniversary, is heading
into 2020 with optimism, despite the depressed economic environment, said Shaun Bird,
general manager of Sandton Convention Centre.
The relationships we have established
with our clients place us in this
positive position, and while budgets
are tight, we understand the need
for creativity, flexibility and innovation
to provide value and return on
investment,” he added.
BizTrends2020 supports
this perspective with
a headline that
states, “A weak economic outlook for South
Africa won’t stifle business travel demand.”
Encouragingly for the MICE sector, the
article notes that while economic conditions
in 2020 will continue to be challenging,
“we can expect a traveller-centric and
value-driven corporate
travel year with new
technological
innovations.
The current
climate lends itself to people doing
things differently, exploring efficiencies,
leveraging strategic partnerships
and embracing new platforms, which
makes for an exciting year ahead.”
Sandton Convention Centre’s reputation
for customer-centric and creative service
delivery in line with evolving trends, was
highlighted at the end of 2019 when the
venue was the national five-star winner
in the Conference and Exhibition Venue
category of SA Tourism’s prestigious
2019 Lilizela Tourism Awards.
Bird attributed the award to team
dedication to ensuring that every event runs
6 Business Events Africa February 2020
www.businesseventsafrica.com
COVER STORY | Sandton Convention Centre
The growing tendency
toward valuing experiences
over possessions, particularly
by millennials, will benefit the
hospitality industry in Africa.
– Shaun Bird, general manager of Sandton
Convention Centre.
smoothly. “We’re proud of this achievement
and delighted that our core strategy of
customer-centricity and to listening to what
our clients want taking us to the top.”
Another key trend in the industry
embraced by SCC is sustainability. A
BizTrends2020 article on waste management
in hospitality notes that, “While effective
waste management ties into the burgeoning
‘green travel’ market, the underlying
message is not about tapping into a
trend or trying to reduce operating costs,
but about seeing waste production as
a global problem.” It adds, “According to
World Bank, the world’s cities will generate
around 3.4 billion tons of waste by 2050”
– a 70 per cent increase from 2017.
Sandton Convention Centre is focused
on reducing the venue’s carbon footprint,
adhering strictly to its environmental
policy and integrating best practices
into its core business strategy.
Wide-ranging initiatives at SCC
are ensuring a constant increase in
environmental sustainability awareness
levels by staff, clients, visitors and suppliers.
Initiatives include recycling and waste
management, electricity and water usage
management throughout the building
to reduce consumption, ensuring reuse
of discarded furniture and furnishing,
bottled water in glass, and a full range
of practices in the kitchen that include
sustainability-focused purchasing and menu
development, biodegradable packaging,
reducing wastage, avoiding over-catering,
oil management, Bokashi system for organic
waste, power and water-saving measures
throughout the kitchens, and more.
Sandton Convention Centre is hosting the
15th Meetings Africa in February 2020, and
is proud to partner with this showcase of
Africa’s MICE industry, which is consistently
increasing its focus on the continent’s
environment and its people. This year the
event is again ensuring an environmentally
responsible approach that includes the
Green Stand Awards to recognise exhibitors
who go the extra mile in sustainability.
Other trending industry focus areas
were highlighted in Business Events
Africa December 2019 edition, where
Southern Africa Association for the
Conference Industry (SAACI) chief executive
officer, Glenton de Kock noted that the
organisation’s efforts to stay ahead in
this disruptive operating environment
will be anchored by its three key pillars –
learning, collaboration, and growth, which
are fully in line with Sandton Convention
Centre’s philosophy and practices.
Mr Bird said: “Over the past year or so we
have adopted a more proactive approach to
creatively meeting our clients’ needs, which
includes an increase in collaborating with
local authorities to offer innovative solutions
and ideas for our clients. These and other
approaches, including a consistent focus
on learning at all levels, have delivered a
better-than-anticipated volume of business.”
TourismReview’s take on upcoming trends
that are impacting MICE tourism – and which
Sandton Convention Centre is mindful of in
the development of its offerings – include
greater customisation. PwC’s Hotels Outlook:
2019–2023 states, “The growing tendency
toward valuing experiences over possessions,
particularly by millennials, will benefit the
hospitality industry in Africa.” Added to
that, MICE travellers tend to value a service
experience that is specially designed for
them. Another trend that has the potential to
benefit South Africa is the global shift from
hosting MICE events in top cities to secondary
destinations which can offer the novelty
factor as well as better value-for-money.
It’s another challenging year for the
industry and for the country as a whole,
but it has potential for businesses that stay
in tune with clients’ needs and their own
practices. The 20th anniversary adds an
extra element of optimism for the venue as
it offers the chance to reflect on successes,
growth, and achievements of the past.
“As for 2020, We will continue to work
together with our clients, committed to
exceeding their expectations and to walking
the path to success with them,” Mr Bird said.
Maude Street Sandown 2196
T: +27 11 779 0000
E: SCC.reservations@tsogosun.com
www.saconvention.co.za
www.businesseventsafrica.com Business Events Africa February 2020 7
A LOCAL PERSPECTIVE
Tourism trends for 2020
Africa to dominate the landscape
The global tourism industry has continued its exceptional growth, accounting for over 1 billion
travellers in 2018. According to Guy Stehlik, chief executive officer of pan-African hospitality group
BON Hotels, Africa will remain the world’s top performer when it comes to where travellers want to
spend their holidays in 2020 and beyond.
In the past, most international
travellers to Africa were brought
to the continent for business
purposes but, for the last few years,
there has been a global shift.
Suiting all tastes and budgets
Mr Stehlik predicts a similar, if not better,
performance for 2020 and the years
after. “Africa offers holiday options for
all types of travellers, suiting any budget.
Whether you are after an ultra-luxurious
tropical island beach holiday, a 4-by-
4 off-road adventure in the Namibian
desert or an exciting safari expedition in
the Kruger National Park, Africa has it all
and travellers know it,” he explained.
Besides traditional destinations such
as Kenya, South Africa, Tanzania,
Botswana, and Namibia, other countries
are opening up. Ethiopia, for instance.
“Between 2017 and 2018, the size
of the Ethiopian tourism sector grew
by 48.6 per cent. This makes it the
fastest-growing tourism market in
the world,” Mr Stehlik said, referring
to the World Travel & Tourism
Council’s (WTTC) 2019 review.
The data adds that travel and tourism
activities poured $7.4 billion into
Ethiopia’s economy in 2018, an increase
of $2.2 billion (42 per cent) since 2017.
Minimal visa stress
Besides a plethora of attractions that suit
all tastes and budgets, the ease of crossborder
travel in Africa is a major drawcard,
amongst African Union citizens in
particular. “Travelling to Europe and the
United States is great but getting a tourist
visa is expensive and time-consuming,
requiring one to jump through many
administrative hoops,” Mr Stehlik said.
As a result, more and more
African travellers opt for holiday
destinations closer to home.
“Namibia and Botswana are popular
choices amongst South Africans, and so
is Reunion Island. For neither of these
does one need a visa,” he says, adding
that Nigeria is also gaining in popularity.
“Nigeria’s President Muhammadu Buhari
has pledged visas on arrival for all African
visitors. This is expected to happen this
year and, if it does, it will help grow
their tourism sector, too. The country has
plenty to offer, from various national parks
and game reserves to a range of intriguing
world heritage and historical sites.”
President Buhari made his promise
not long after South Africa and
Ethiopia signed a memorandum
to ease the movement of officials
travelling between the two countries.
“Eventually, this will likely have positive
results for travellers too, allowing even
more people to visit the birthplace
of coffee,” Mr Stehlik added.
Hotel sector growing strong
In terms of hospitality trends in Africa,
Mr Stehlik said the demand for hotels
will remain robust. “A recent hospitality
outlook by PwC shows a 3.4 per cent
increase in the number of four-star
hotel rooms built across Africa between
2017 and 2018,” he explained.
This is driven by a strong demand:
despite the availability of various
alternative accommodation options, many
travellers continue to prefer to stay in
hotels, he said, noting that BON Hotels
proves this. “Our group comprises 16
hotels in countries like Ethiopia, Namibia,
South Africa, and Nigeria. This number has
been growing over the past five years.”
BON Hotels’ footprint and performance
was the prime reason why the pan-African
hospitality group ONOMO acquired
the company late last year. Mr Stehlik
expects the take-over to do nothing but
strengthen BON Hotel’s position and
reputation as a hospitality leader in Africa.
“The acquisition made us part of one
of the continent’s biggest hospitality
groups. It means nothing but good
news for us and our guests.”
Who is Guy Stehlik?
Guy Stehlik is the chief executive officer
of BON Hotels. He started working in the
hospitality industry in 1995 when he joined
Park Hyatt in Johannesburg. He then joined
Protea and got his first general manager
position in 1999 at the Protea Hotel Strand
Beach in Gordon’s Bay, a challenging position
as the hotel required an urgent turn-around.
Here a profound relationship was formed
with John Saliba, who was the regional
manager at the time and is now a founding
member of the BON Hotels team.
With a lifetime in hotels and wanting
to broaden his knowledge, Guy accepted
an offer at Avis Rent a Car, where his
entrepreneurial skills came to the fore and
in the five years at Avis, he was responsible
for the implementation of many successful
business development projects.
In 2009, he acquired the Protea Hotel
Durbanville and began his plans of creating a
hospitality brand that own and manage hotels
with a difference. Having vast experience in
all aspects of hotel management, Guy wanted
to create an “owner-, staff- and guest-centric”
company that would define a new era in
hotel management. And so began the search
for GOOD people, GOOD thinking and GOOD
feeling, which is the cornerstone of the BON
Hotels culture.
8 Business Events Africa February 2020
www.businesseventsafrica.com
THE POWER OF
EXHIBITIONS
The South Africa National Convention Bureau, in
conjunction with Business Events Africa, takes a closer
look at this the SA Tourism exhibition research results.
SANCB | The power of exhibitions
An overview of the
SA exhibitions industry
THE
EXHIBITION
INDUSTRY
constituted ~7% of the
MICE industry’s global
revenue that was
USD 752 billion
in 2016.
The South African National Convention
Bureau (SANCB), a business unit of
South African Tourism believes that the
exhibition industry is one of the sectors
with enormous sustainable growth
potential for the country. Business
Events Africa takes a closer look at
the outcomes of the recent research
study focusing on South Africa’s
exhibition industry.
The global MICE industry was
valued at $752 billion
in 2016, and is projected to
reach $1.245 bn in 2023
Total revenue generated by
business events in 2017
was R71.2 bn ($5,3 bn)
approximately 0.7% of the
global total
Annually the industry supports
218 990 direct and indirect
jobs (2016)
Meetings 56% followed by
conferences 41% account for
majority of the events in SA
(2017)
The total number of venues in
SA is 2 620 (2017)
“Exhibitions and specifically trade exhibitions are
a vital segment of the business events industry,
and it plays an important role in developing
global economies. The SANCB use trade
exhibitions as a catalyst for economic growth
and for growing the number of business events
arrivals to South Africa”.
Amanda Kotze-Nhlapo, chief convention bureau officer
of the South Africa National Convention Bureau.
SA Tourism conducted research that
was released in 2019 with the aim to
profile the local exhibition market in all
aspects, which include:
• Providing better support to local professional
exhibition organisers (PEOs), and
• Promoting South Africa as a preferred
destination to host exhibitions.
The exhibition industry in South Africa is
gaining traction from different sectors due
to the increased number of exhibitions and
expansion of venue spaces.
KEY REQUIREMENTS:
Business Events
Destination
To compete internationally as a business
events destination, key decision makers
use the following elements to decide on
the suitability of hosting their meetings,
incentive, conference or exhibition in the
bidding city or country.
• Size of local market
• State of the economy
• Ease of doing business
• Trade relations
• Exhibit space
• Overall cost
The events industry contributes R108 billion
to GDP annually in SA (2016)
10 Business Events Africa February 2020
www.businesseventsafrica.com
SANCB | The power of exhibitions
The three provinces add up to
98% exhibitions in the country
2
1
3
Top sectors
% share by exhibitions
32%
Consumer goods &
personal services
10%
Building &
construction
10%
Industrial engineering
9%
Tourism & hospitality
10%
FInancial & business
services
29%
Others
1 GAUTENG 35% 2 WESTERN CAPE 14% 3 KWAZULU-NATAL
% share of exhibitions (2019E)
Key Areas Key sector
Johannesburg, Consumer goods & services Key Areas
Pretoria Industrial engineering Cape Town
GDP contribution by province (2016)
FInancial & business services
65% 20% 13% 16%
Key sector
Consumer goods & services
Tourism & hospitality
Agriculture
Key Areas
Durban
Infrastructure
is one of the key
requirements of hosting
an exhibition. These
three provinces have
the infrastructure
available.
Key sector
Consumer goods & services
Exhibition sector by province
While Gauteng is the most visited province by exhibition delegates, its average length of
stay is among the lowest across all provinces.
21 7 7 8 6
20
5%
14.3%
28.6% 14.3%
16.7%
50.0%
20%
23.8%
61.9%
Consumer goods
& services
28.6%
42.9%
Building &
construction
85.7%
Industrial
engineering
12.5%
37.5%
Tourism &
hospitality
Arrivals by exhibition delegates from top markets
(‘000s), 2013-17
The UK, US, Germany and India are the only overseas markets that feature in the list of top
ten source markets; while the top five spots are occupied by regional markets
Spend by exhibitions delegates in South Africa,
ZAR mm (%), 2013-2017
During 2013-17, the share of spend on shopping, accommodation and transport by delegates
declined; while their share of spend on food and leisure increased in the same period.
83.3%
Financial &
business services
75.0%
Others
100%
Mpumalanga
Western Cape
KwaZulu-Natal
Gauteng
Gauteng is the main destination for
exhibitions in South Africa,
followed by the Western Cape
Western Cape is expected to host
the majority of tourism-related
exhibitions in 2019
CHOICE OF
DESTINATION
Exhibitors and PEOs take various
factors into consideration for
selecting a destination for their
exhibition, some of which include
economic and political stability,
infrastructure, and health
and safety/crime rate.
EXHIBITIONS
INDUSTRY OVERVIEW
2017 Global Exhibition
Statistics
• Number of exhibitions: 31 000
• Number of exhibitors:
4.4 million exhibiting
companies
• Visitors: 260 Million
• Venues: 1 212
• Jobs: 680k
Average spend per trip per
Average spend per trip per delegate (ZAR)
delegate (ZAR)
8,600
8,100
9,800
17 (3%)
71 (11%)
30 (5%)
144
(23%)
80 (13%)
283
(45%)
25 (5%)
64 (12%)
32 (6%)
163
(30%)
101 (18%)
161
(30%)
133 (31%)
25 (6%)
29 (7%)
68
(16%)
68 (16%)
105
(25%)
220 (7%)
291 (10%)
183 (6%)
753
(25%)
515 (17%)
999
(34%)
2013 (n=744)
2015 (n=863)
2017 (n=413)
2013 - 17 (n=4, 161)
Shopping Food Accommodation Leisure Transport Others
2013 (n=744)
2015 (n=863)
2017 (n=413)
www.businesseventsafrica.com Business Events Africa February 2020 11
12
10
8
6
4
2
0
SA exhibition sectors by month, 2019
Exhibitions with a focus on consumer goods are the most prevalent throughout the
year, while May and June depict most sectors exhibiting.
9
9
12
25%
Others
Industrial engineering
Financial & business services
Consumer goods & services
Tourism & hospitality
Building & construction
7
17%
56% 14%
33%
7 7
6
29%
14%
5
11% 33% 43%
5
11%
14% 20%
50%
3 11% 57%
3
33%
33% 8%
29%
60%
57%
17% 33%
33% 33%
17%
14%
17% 33% 1
33%
14% 11%
14%
20% 17% 33%
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
The peak period for exhibitions is during the months of May and June, accounting for almost
one-third of all exhibitions held in South Africa in 2018 and 2019.
Role of
niche/emerging
sectors
Niche and emerging sectors leverage
trade shows and exhibitions to
showcase their products and services
to get a wider audience reach at once.
Industry drivers and enablers
Emerging sectors, big data analytics and digitisation are among the key growth
drivers of the exhibitions market.
Integration with
Big Data
Analytics
The integration of big data analytics enables
PEOs to formulate effective market’s
growth. Predictive analytics is used to
evaluate several parameters such as
capacity requirements and delegate turnout
Rise of
digitisation
With the advent of digitisation, PEOs
have incorporates digital elements
such as event/product apps, large
screens, online feedback, for driving
execution and marketing excellence.
Importance of industry
associations
Associations, such as AAXO and EXSA,
are expected to govern and regulate the
industry, share knowledge and provide
relevant training to members and promote
interaction between different stakeholders.
• Governance and regulation.
• Knowledge sharing and training.
• Networking.
Challenges faced
by PEOs
PEOs face challenges, such as lack of
funding to meet capital requirements,
difficulty in attracting quality buyers and
hiring skilled personnel.
Challenges faced
by exhibitors
Lack of stability in the economy, less
conducive business environment and low
ROI in South Africa make the country less
attractive for exhibitors.
Challenges faced
by suppliers
Suppliers feel that stand build-up time
and cost are the key challenges they face.
Work overload and time pressure during
peak season are also key concerns.
Economic impact of exhibitions
The Association for African Exhibition Organisers (AAXO) released
ground-breaking industry-first research into the economic impact of
the exhibition industry in South Africa on 5 April 2017.
AAXO commissioned the study to
assess the impact of the exhibition
industry on the South African
economy and on the tourism industry.
The study, conducted by Grant Thornton
between August 2015 and February
2016, undertook to fully understand the
exhibition industry, the opportunities it
presents for business and its economic
impact. The results demonstrate the
undeniable power of exhibitions in
promoting trade.
As a
benchmark, in
purchasing power
parity terms, in 2016,
European exhibitions created
an approximate impact of
R168,000 per exhibitor
and R3,200 per
visitor.
Impact of exhibitions on SA Economy, 2015
Note: As reported by AAXO based on research by Grant Thornton International
ZAR 11.1 bn
Direct spend by
exhibitors
ZAR 13.2 bn
Direct spend by visitors
ZAR 3.3 bn
Tax collection
ZAR 75 bn
Estimated total contribution
of direct, indirect and
induced income
~110 K
#Exhibitors
153 K
Total jobs sustained
annually by exhibitors
across sectors
~277 K | 4.9 million
Foreign | Total visitors
Exhibition industry
helped sustain 47 000
jobs in tourism sector
in 2015
Impact of exhibitions on
tourism
Not only do exhibitions have an impact
on local business but the study revealed
its contribution to tourism while visitors
to the country also confirmed the value of
exhibitions on their businesses.
• Financial contributions were in excess
of R23 billion through the 1 million
visitors attracted into the country and this
accounted for a third of the industry’s total
contribution to GDP.
• Tourism from exhibitions also helped sustain
an estimated a notable 47 000 jobs.
12 Business Events Africa February 2020
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SPECIAL FEATURE | Golf conferencing
Paradise organised on the
KZN South Coast
Known as the Paradise of the Zulu Kingdom, the KwaZulu-Natal South Coast boasts green and lush
coastal and hinterland vegetation due to its subtropical climate. The sunny weather and warm Indian
Ocean add to the South Coast’s emerging popularity as a business and incentive tourism destination with
its diverse team building opportunities in scenic surroundings.
It’s ideal for small conferences,
meetings, special events,
rewarding incentives and ecoactive,
adventurous team building.
Phelisa Mangcu, chief executive officer
of Ugu South Coast Tourism, said: “Ugu
South Coast Tourism is using local and
international marketing initiatives to
elevate the profile of this region for key
conferencing and business events. The
KwaZulu-Natal South Coast boasts a
quality variety of well-resourced venues,
providing international-level service to
ensure really productive engagement.”
“Outside of the quality venues
and accommodation, the region
provides delegates with an inspired
number of recreational activities,
perfect for networking, team
building or just relaxation. With 11
top golfing sites, the ‘golf coast’ has
something for every handicap.
“We offer award-winning
accommodation and conference venues
providing business visitors world-class
service. For those who prefer to conclude
business on the greens, there are 11
courses on the ‘golf coast’ as well as
a variety of outdoor team-building
activities. The area also boasts 58
beaches, including the highest number
of Blue Flag Beaches in Africa; hinterland
excursions; extreme sports activities; as
well as quality dining experiences. From
the hinterland tours and ocean-based
activities, to white-water rafting and
extreme swinging, there’s so much for
visitors to experience,” Ms Mangcu added.
Conferences, meetings and
special events
The KwaZulu-Natal South Coast lends
itself to small and intimate conferences
and special events that can accommodate
a maximum of 300 delegates seated
cinema style in a conference, and up
to 400 delegates for a banquet. Local
establishments have up to 900 rooms.
Here are some of the
conferencing offerings
Pumula Beach Hotel is a beach
resort where the sea views are all
encompassing, and work and play are
effortlessly combined. Pumula Beach
Hotel is surrounded by indigenous coastal
vegetation and offers a spectacular
view of the warm Indian Ocean.
With direct access to a secure ‘blueflag’
beach, accommodation options
to suit all needs, superb leisure and
conference facilities, world-class cuisine,
the highest levels of personal service,
and countless local activities make this
one of the best places to book any
event. It is ideal for conferencing, team
building and any corporate event.
Umthunzi Hotel and Conference’s
breathtaking panoramic ocean
view is the first thing that stands
out – it is definitely the venue with
the best on the South Coast.
This upmarket hotel is one of the
leading conference venues on the South
Coast, for good reason. Umthunzi offers
four different function rooms, from an
intimate 12-seater boardroom to a large
100-seater venue, and each can be set up
to the client’s needs. All come standard
with free Wi-Fi, different equipment per
room and the option to have breakaway
rooms depending on availability.
San Lameer is an old-time favourite
location in the
South Coast. It
is a tropical
paradise
and was
14 Business Events Africa February 2020
www.businesseventsafrica.com
Golf conferencing | SPECIAL FEATURE
Selborne Golf Estate, Hotel & Spa. ANEW Resort Ingeli Forest. San Lameer Country Club.
the first developed golf estate in South
Africa. It has direct access to two blue
flag beaches. Conferencing isn’t its
primary focus but it does have conference
facilities at the hotel. The facilities on
the estate make for great team-building
events and corporate getaways.
Umtamvuna River Lodge is a
rustic lodge with breathtaking views
of Umtamvuna Gorge – it is a great
place for team building, with countless
adventure activities on the water. The
family run lodge is intimate and the
staff are very warm and friendly and
will go the extra mile to make you
feel at home. The lodge is able to
accommodate conference day delegates
and will customise the conference
packages to suit the groups’ needs.
The Estuary Hotel and Spa has oldworld
charm and is in a most beautiful
setting. From Silver beach to the Estuary
with amazing views of the ocean
accompanied by rolling lawn, the Cape
Dutch style property takes your breath
away. It is a beautiful spot to conference.
St Michaels Sands Hotel is a wellknown
landmark for anyone who
has travelled the South Coast. It has
beautiful sea views and great facilities
for conferences and outdoor events.
This hotel remains one of KZN’s
favourite seaside breaks and is
growing much traction as the
place to have cocktail events
with its Malibu setting.
Ingeli Forest Lodge is quite a drive
inland but worth every moment. This
forest lodge is nestled below the Ingeli
Mountain range near Kokstad. It is
intimate and away from the hustle
and bustle of city life. Surrounded
by breath-taking indigenous forests,
this is the perfect place for delegates
to conference and after, chill and
unwind at their own pace.
Lake Eland Game Reserve is perfect
for team building with a number of
activities to choose from – self game
drive, viewing the abundant wild life and
flora to be seen from the comfort of your
car. In addition guests can walk across
our 80m suspension bridge, as well as
our fabulous Zip Line Tour. Horse rides,
walking and single track mountain bike
trails, paint ball, fishing, picnic sites and
specific 4×4 tracks are also available.
Gorge Private Game Reserve and
Spa is an upmarket property and has
the most spectacular views of the Oribi
Gorge throughout the property. The lodge
offers ultra-luxurious accommodation,
a conference/meeting room and a wine
cellar ideal for private functions.
Oribi Gorge Hotel, featuring the Wild
5 extreme adventure company, offers
the unique combination of comfortable
country three-star accommodation
and heart-pounding adventure right
on the property. Activities offered on
site include the world’s highest gorge
swing (33 storeys), abseiling, and a wild
slide across the gorge at 160m above
the gorge floor, a suspension bridge
walk, white water rafting, and more.
Selborne Golf Estate, Hotel and Spa
is a sophisticated haven of relaxation,
nestled in the heart of the lush and
tranquil South Coast. The beautifullyrestored
Selborne Golf Estate, Hotel and
Golfing
The region is also known as the ‘golf
coast’. The distinguished golf courses
on the KwaZulu-Natal South Coast
has long been a favourite golfing
destination for South African and
international golfers.
The golf courses are:
• Selborne Park Golf Estate
• Umdoni Country Club
• Southbroom Country Club
• San Lameer Country Club
• Umkomaas Golf Club
• Scottburgh Golf Club
• Port Shepstone Country Club
• Harding Country Club
• Margate Country Club
• Port Edward Country Club
The Gorge Private Game Lodge & Spa.
Accessibility
The South Coast is just over an hour’s
flight from Johannesburg or two hours’
flight from Cape Town. Unless flying
directly into Margate with CemAir,
the KwaZulu-Natal South Coast starts
approximately a 30–minute drive
south from Durban, at Scottburgh, and
follows the stunning coastline until
Port Edward, counting 39
unique beaches in total
and going as far as Harding
and the Ingeli Forest inland.
Spa offers a championship golf course,
fine dining, world-class spa, conferencing
and premium accommodation.
Top honours at 2019 Lilizela
Tourism Awards
“The recent wins at the Lilizela Tourism
Awards serve as confirmation that the
combined efforts of both government and
the private sector to elevate the region
are being correctly implemented and well
received. We, at Ugu South Coast Tourism,
will continue to provide the necessary
support and exposure to encourage this
upward trajectory,” Ms Mangcu said.
For the 2019 edition, the KwaZulu-
Natal South Coast celebrated The
Gorge Private Game Lodge & Spa
being named as winner in the Fivestar
Lodge Category. In addition to the
first-place spot, the KZN South Coast
had two finalists; Wild 5 Adventures in
the Action and Adventure Category; as
well as Days at Sea Beach Lodge in the
Five-star Country House Category.
www.businesseventsafrica.com Business Events Africa February 2020 15
UNDISCOVERED CONFERENCE GEMS | CTICC
Conference gems at the CTICC
The Cape Town International Convention Centre (CTICC) has hosted some of the most significant events
on the business tourism calendar and annually attracts some of the top gatherings in Africa.
During the 2018/19 financial
year, the CTICC hosted 560
events, welcoming almost
420 000 delegates and generating a
total of 877 129 delegate and visitor
days. Since opening in 2003, the centre
has successfully hosted 7 992 events.
Thanks to the addition of CTICC 2,
the centre was able to attract new
events and continues to accommodate
numerous large-scale events, including
the annual Board of Healthcare Funders
(BHF) of Southern Africa conference,
the Property Buyer Show Cape Town,
AfricaCom, African Utility Week, and
the 23rd South African Council of
Shopping Centres’ Annual Congress.
The new facility has significantly
strengthened the CTICC’s and
Cape Town’s reputation as a global
business events destination.
Importantly, many of the centre’s
events are aligned with the trade and
industry sectors identified by the Western
Cape as priority future growth sectors
and further augmented by the City of
Cape Town’s catalytic sectors which
include Oil and Gas, Tourism as well
as Agro-processing among others.
Over the past financial year, the
CTICC successfully hosted 45 national
conferences, drawing 22 161 attendees,
covering a wide range of important
industries, including pharmaceuticals, law,
agriculture, optometry, education, finance
and investment, as well as technology.
One of these national conferences
included the BHF of Southern Africa
conference which took place in July 2019
and explored a future-focused approach to
healthcare. Over 350 organisations from
25 countries were represented at the BHF
of Southern Africa conference, making
full use of the CTICC’s conference and
boardroom spaces over a four day period.
The Property Buyer Show Cape Town
boasts the biggest real estate brands
under one roof including financial service
providers, estate agents, developers,
conveyancers and additional services.
This year’s two day programme is
packed with 50 plus talks by 24 property
experts, across the centre’s four theatres.
The schedule included inspiring talks
which covered everything from getting
started in property to how technology
will change the industry in the future.
The CTICC offers the ideal platform
and space to bring any event to life.
The centre boasts over 141 000m² of
meeting, conferencing, exhibition and
auditoria space allowing people to
converge and collaborate, share ideas,
knowledge and products. It is these
meetings which facilitate and culminate
in interconnected trading and capital
injections that have the ability to move the
Western Cape and South Africa forward.
As such, it seems only natural that
the CTICC would host the largest
technology event in Africa, AfricaCom.
The 2019 event brought together over
15 000 attendees, 450 speakers and 500
exhibitors from across the continent.
AfricaCom presented a brand-new
zone, AfricaTech, where innovators
and architects at the forefront of Africa’s
journey towards the 4IR engaged to
enhance their knowledge of enterprise
transformation and the digital future.
African Utility Week was the leading
exhibition and conference for the African
power, energy and water industry. It
serves as the premier meeting place
for people in the sector, connecting
over 10 000 industry professionals
from over 80 countries.
Attendees discover new products and
services with over 360 exhibitors and
learn from over 350 renowned experts
in a strategic conference and free-toattend
Knowledge Hub seminars.
As Cape Town’s premier conferencing
and events venue, the CTICC maintains
a steady stream of coveted national and
international conferences and meetings.
Most recently, the centre has been
awarded nine international conferences,
which includes the World Dairy Summit in
2020, and the Entrepreneurs’ Organisation
Global Leadership Conference 2020.
The leadership conference will be
hosted for the first time in Africa and
brings together 188 member chapters
from 58 countries, and 2 000 participants
are expected for the intense training
and information-sharing sessions.
Effectively it is the CTICC’s ability to host
events seamlessly that allows the centre
to make significant contributions to the
knowledge economy and the tourism
industry of Cape Town, the Western
Cape and South Africa as a whole.
During the 2018/19 financial year, this
commitment has resulted in the CTICC
contributing a total of R4.5 billion to
the Western Cape Gross Geographical
Product (GGP) and R6.5 billion to South
Africa’s Gross Domestic Product (GDP). In
addition, it is estimated 566 057 room
nights were generated in the Western
Cape and 575 898 in South Africa by
the CTICC’s events in 2018/19.
16 Business Events Africa February 2020
www.businesseventsafrica.com
It’s been said that the best way to predict
the future is to create it. The CTICC
offers the ideal platform to do just that.
Every aspect of the centre’s offering has
been considered – from the more than
140 000m² of flexible space across two
state-of-the-art buildings to world-class
technology, delicious cuisine, and servicedriven
staff. Turn your knowledge and
vision into potential with events that
shape your future at the CTICC.
Call +27 21 410 5000, email sales@cticc.co.za or visit www.cticc.co.za and connect to possibilities.
DESTINATION FEATURE | Rwanda
Rwanda
A rising star
Rwanda is shaping up as one of East Africa’s premier business tourism destinations, following efforts
by the government and its partners to help strengthen and grow the private sector in the meetings,
incentives, conferences, and events market.
Rwanda is among the first
countries in East Africa to
establish a convention bureau,
which has quickly shaped the market.
The tourism sector in Rwanda is the
largest foreign exchange earner in the
country, and sees a steady increase in
visitor numbers each year. The growth
of the industry is widely attributed to
the security, stability and infrastructure
investment that has been a priority in the
country for more than a decade now.
What’s more, through the Rwanda
Development Board, the Rwandan
Government has set an ambitious, but
not unrealistic, target of growing the
country’s tourism revenue to more than
US$800 million annually by 2024. A
number of strategies have been put in
place to aid in achieving this goal, such as
improving tourism infrastructure, helping
to equip the private sector to improve
service levels, and positioning the country
as a foremost ecotourism destination.
Clare Akamanzi, chief executive officer
of Rwanda Development Board, said:
“Governments all over the world are
increasingly targeting and investing in
MICE – meetings, incentives, conferences
and exhibitions. These inbound channels
are undoubtedly the most lucrative,
beneficial and sustainable niches
within tourism, generating revenues
at a multiple of those generated by
leisure visitors, fostering knowledge
exchange between local and overseas
meeting/conference attendees and,
overall, leaving less of a trace as these
discerning, educated visitors are highly
sensitive to social responsibility.
“The reality of over-tourism in
leading global destinations is a lesson
to emerging countries around the
unintended consequences that can
be unleashed, like a Pandora’s box,
when countries seek indiscriminately
to attract visitors at all costs.
“Short term gains cause mid to long
term woes and a nation brand and
reputation is easily damaged, sometimes
beyond repair. In Rwanda we are
determined not to make these mistakes.
“Conferences and incentives are
key pillars for Rwanda in a tourism
strategy that takes the long-term view
and seeks to build on solid foundations.
“For a country that upholds tourism
as a strong contributing factor
for its economic transformation,
rebuilt on a strong foundation
of reconciliation, and powered
by the determination to succeed,
Rwanda will continue to invest in its
conference and incentive offerings.
“The Travel & Tourism economy of
Rwanda grew by 13.8 per cent last
year. Tourism has been noted as one
of the fastest growth sectors in the
world, according to the World Travel
& Tourism Council’s (WTTC) annual
review of the economic impact and
social importance of the sector.
“As a development board, we
acknowledge the outstanding impact
the MICE sector has on economic
growth, and hence Rwanda is committed
to grow this significant sector for
our economies,” she concluded.
18 Business Events Africa February 2020
www.businesseventsafrica.com
DESTINATION FEATURE | Rwanda
ICCA rankings
Rwanda’s capital Kigali has been ranked
second most popular conference
destination for international meetings
and events, trailing only Cape Town
of South Africa. Rwanda’s Kigali
has been ranked the second most
popular destination in Africa for
international meetings and events by
International Congress and Convention
Association (ICCA). Cape Town in
South Africa is ranked first in Africa.
In 2018, Kigali was ranked third behind
Cape Town and Marrakesh in Morocco.
ICCA represents the world’s
leading suppliers in handling,
transporting and accommodating
international meetings and events.
The rankings, which were released
by ICCA, are based on the number
of association meetings taking place
regularly (annually, biannually), rotating
between at least three different countries
and with at least 50 participants.
In 2018, Kigali hosted 26 association
meetings. The association meetings
organised by Rwanda included several
high-level conferences such the 4th
Gender Summit that was held in March,
the Mo Ibrahim Governance Weekend,
the GSMA Mobile 360 Series Africa,
the meeting of the African Society
of Human Genetics, the Africa Smart
Grid Forum, and the International
Conference on Family Planning.
Rwanda is currently hosting over
4,000 delegates who are attending
the Transform Africa Summit 2019,
as well as the Africa Public Relations
Association Annual General Meeting.
Nelly Mukazayire the Chief Executive
Officer of Rwanda Convention
Bureau, said the country is aiming
at even better ICCA rankings.
“We believe that identifying and
working with our local associations will
help Rwanda perform better in ICCA
rankings in the years to come. Rwanda
recorded 38,745 delegates in 2018, up
from 28,308 delegates in 2017. Tourism
is the country’s largest foreign exchange
earner and MICE is playing a significant
role in its growth, bringing in 20 per cent
of all tourism revenues. MICE tourism
contributed $56 million in 2018, and
this year, we intend to increase it to
$88 million,” Ms Mukazayire said.
Commenting on the ICCA report,
said that the ranking is proof that
Meetings, Incentives, Conferences
and Exhibitions (MICE) strategy is
generating value to Rwanda.
Emmanuel Hategeka, deputy chief
executive of the Rwanda Development
Board, said: “Rwanda has been able
to establish itself as a safe, secure
MICE destination of choice due to
the presence of world-class MICE
venues, accommodation facilities,
connectivity options and ease of
service due to RCB support.”
Rwanda is a preferred MICE destination
due to its simplified visa regime that
allows citizens of any country in the
world to get a visa on arrival in addition
to its easy accessibility due to several
flight options offering connectivity to
Kigali and the rest of Africa, including
through the national carrier Rwandair.
The presence of range of world-class
venues such as the Kigali Convention
Centre, the Kigali Conference and
Exhibition Village, and Intare Conference
Arena, as well as the Kigali Arena are
key drivers of MICE tourism in Kigali.
Rwanda has the second-best
business environment in Africa
According to the World Bank’s operating
environment scoring, the country has more
than doubled the efficiency of its business
environment in less than a decade. The
government has also invested heavily
into its domestic industries, while FDI has
increased over the same period, pushing
Rwanda to being one of the five fastestgrowing
economies on the continent.
www.businesseventsafrica.com Business Events Africa February 2020 19
DESTINATION FEATURE | Rwanda
Scan Display Rwanda
delivers seamless solutions
at AIDS conference
The 20th International
Conference on AIDS and
Sexually Transmitted Infections
in Africa (ICASA) was held at
the Kigali Convention Centre
in Kigali, Rwanda, from
2-7 December 2019.
It attracted over 10 000 delegates
from around the world, and featured
a 3 500m² exhibition, for which
Scan Display Rwanda was contracted to
supply shell scheme and custom package
stands. Scan Display Rwanda is South
African exhibition and events supplier, Scan
Display’s Rwandan branch. This branch
was established in 2018 and is part of
Scan Display’s network of branches and
distributors on the African continent.
The branch allows Scan Display to offer
exhibition products and technology that
are new to the Rwandan market.
One such new product which Scan
Display Rwanda provided for ICASA
2019 is the Tension Fabric System (TFS)
– printed graphics which are stretched
into frames to create walls and exhibition
structures. It is a flexible system as the
frames create modular structures. The
decision to use TFS proved a wise one, as
it allowed for last-minute modifications,
said Alastair Stead, Scan Display’s African
business development manager.
“A number of our clients also commented
about how cost-effective it was to use our
TFS package solution, compared to bringing
in items from the UK, Canada or the US,” Mr
Stead added. Again, this is because of the
compact, lightweight nature of TFS, which
means its transport-related costs are minimal.
The system’s fabric graphics pack small
and are lightweight, making them easy
to transport. They can also be washed
and reused. Freight delays can sometimes
cut into the available build-up time, but
because assembling TFS is quick and easy,
all the stands can be completed on time.
Mr Stead said: “The clients on the
Justin Hawes, managing director, Scan Display and Alastair Stead, African business
development manager Scan Display and shareholder Scan Display Rwanda, with
representatives from the Rwanda Convention Bureau at an event in Johannesburg to
promote Rwanda as a business and tourist destination.
ICASA show were thrilled with the
quality of their stands and commented
on the professional look and feel of the
show.” He continued: “Having Tension
Fabric System for ICASA 2019 has added
a new dimension to the exhibition
industry in Rwanda. The ICASA stands
looked fantastic and we have had a
number of enquires for other events.”
Scan Display Rwanda now has
TFS stock for 100 3x 3 fabric shell
scheme booths, for future projects.
Stand for Laurus Labs at ICASA 2019.
Stand for Sysmex at ICASA 2019.
20 Business Events Africa February 2020
www.businesseventsafrica.com
DESTINATION FEATURE | Rwanda
The Scan Display Rwanda team at ICASA 2019.
Rwanda is a growing economy with a
business-friendly environment and first
world eventing facilities. Justin Hawes,
Scan Display’s managing director, said:
“People want to do more business
in Africa, but South Africa is a longhaul
destination. So we see a lot of
opportunity for exhibition industry
growth in East Central Africa, which is
only half a day’s travel from Europe.”
Scan Display has branches in
Johannesburg, Cape Town, Durban, Port
Elizabeth, Botswana and Rwanda. It has
distributors in Eswatini, Ethiopia, Kenya,
Lesotho, Mozambique, Namibia, Nigeria,
Zambia and Zimbabwe This, combined
with its extensive experience working
across the continent, has positioned it as a
leader in the African exhibition industry.
Mr Hawes said: “Although we have a
lot of experience working cross-border,
we also recognise the many benefits
of working from within a country,
such as being able to make our stock
more widely accessible, quickly, and
being able to reduce costs for our
clients. We also want to have a local
presence so that we can actively help
to grow and develop the exhibition
industries in these markets.”
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www.businesseventsafrica.com // www.scandisplay.co.za Business Events Africa February 2020 21
PERSONALITY PROFILE
Neo Mohlatlole
The ‘serial entrepreneur’
Dynamic Neo Mohlatlole, 32, is
director business development at
Seven Colors Communications.
Mr Mohlatlole runs 7 Colors
Communications with his partner
Eugene Mametse. Together they
implement marketing strategies through
events, exhibition and public relations.
“After seven years of running 7
Colors I have realised that I am a serial
entrepreneur. I recently launched Know
Names Mentioned, a concierge service
working with wealthy individuals
and some corporates. I have also
just reinstated Waiters on Call, a
waitering services company I ran when
I was in varsity, getting in different
sides of the sector to create more job
opportunities for our youth,” he said.
He currently serves as vice chairman of
the Event Greening Forum. In 2017 he
was awarded the prestigious UFI Next
Generation Leader award. He was one
of the 2019 Lillizela Awards judges.
Where do you see the
business events industry in
South Africa at present and
where do you see it heading
in the future? I find the South African
business events sector to be ahead in terms
of our offerings. I have attended a few
international events where the approach is
different, and our infrastructure and system
allow us to compete with the best in the
world. There were some programmes that
we implement locally that are still being
trailed abroad. I have found that we look
for inspiration from the west, and they
draw inspiration from us. Just think about
all the awards that the CTICC scoop every
year. The sector will continue to soar, we
just need to make it more inclusive by
introducing SMMEs into the value chain. I
have found the sustainability village to be
one of the best mediums for this.
Where did you grow up? I had
an outsourced upbringing across Limpopo,
was in boarding school from primary
level at Marken Primary school. I went
to Waterberg High School in Mokopane
and moved to Pretoria for my varsity
years, where I studied Travel and Tourism
operations at the Boston Arcadia campus.
How long have you been in
the sector? I have been in the sector
for 10 years. In 2008 I went on a bus to
Indaba, submitting my CV to exhibitors
looking for an internship opportunity.
Tourvest took my CV and invited me for
interviews to be part of their hospitality
programmes. This is where I got the
opportunity to work under the leadership
of Carol Weaving at Thebe, and learned so
much across the business.
How did you start? I got an
opportunity to work on the event team
which managed a few blue-chip companies
including Discovery. I went on to the
exhibition side and worked on titles such as
Decorex and the Retirement Expo.
When did you decide to start
your own company? After three
years at Thebe I decided to start my
business with my partner Eugene Mametse.
We launched 7 Colors Communications in
2014, using our combined skills to create
a company that could build sustainable
brands and access to markets for
underserved spaces. We launched Stokvelex
which empowers stokvel members and
cooperatives in the rural communities on
creating a sustainable economy in their
regions. We have hosted numerous events
and exhibitions on behalf of clients across
the world, with key clients such as South
African Tourism, the NYDA, Limpopo
Tourism, and SAB INBEV.
What do you do for leisure? I
travel, I love exploring new spaces.
What is your secret to success?
I think the tenacity in which we approach
our projects and the team that helps with
the rollout of services.
What has been your biggest
challenge in this sector? The
access to opportunities, we bid a lot of
projects where you are told that you don’t
have the required experience, we create our
own concept to build up the experience.
It seems though, the closer you get to the
‘requirements’ the further the goal posts
move again.
What has been the biggest
change you’ve seen in this
sector? I love watching the transition to
conscious and sustainable events.
What is your pet hate? Clients
that string you along even though they
know they already have a supplier in mind.
What is your favourite city? I
love Polokwane, the city has a soft appeal
to it, the people are friendly and they
still greet you on the streets. It’s easy to
navigate and the small museums have a
certain quaintness to them. The city came
in the top 10 most visited cities by the
Mastercard Global Cities Index.
How do you relax? I do a lot of spa
days, when the bank says no, I swim a lot.
Water calms me down.
What is your favourite food? I
love Italian, I frequent Tortellini d’ Oro and
Gemelli a lot. Also love my pap and milk, it
calms me down when I go through things.
What advice do you have for
anyone starting out in this
industry and hoping to follow
in your footsteps? Learn as much
as you can, listen to the leaders in your
space. No one is bigger than the show,
humble yourself and learn from those that
have been in the field longer. Treasure and
nurture your relationships.
What is your dream for the
future? I would really like to reach
my goals in the growth of our business.
Build a sustainable business that is able to
empower and grow the communities that
we operate in. Our work in communication
whether in exhibitions, PR or events
should make a difference in the lives of
ordinary citizens globally. Our flagship expo
Stokvelex (estimated value at R49 billion)
to reach more outlying areas. I want
to complete my degree in exhibition
management through UFI and hopefully
become a board member in the next 10
years or so.
22 Business Events Africa February 2020
www.businesseventsafrica.com
BEST PRACTICE | BOUNCE
Happy staff, happy company
We all know that thriving workplace culture is important in a business’s success, and one of the most
effective ways of fostering a healthy culture are with engaging work-place get-togethers and events.
Events are an important part of a
larger strategy to help engage
employees more in the workplace
and make their jobs and the places they work
a more interesting place to be,” said Damon
Guidry, global event strategist at Adobe.
In the current tough economic climate,
one of the very first things to be scrapped
from the budget is the expensive annual
office party. But company events can be so
much more than a costly HR headache.
APCO Insight and MMB surveyed 400
business owners and found that that 96
per cent of employee-centric events yield
a positive ROI. So, much like marketing or
recruiting, workplace events can really be
an investment for your business. BOUNCE
can help create an experience that best
resonates with your company culture with
a selection of bespoke event experiences.
Reinvigorate your employees
with a dedicated conference,
strategy session or brainstorming
Don’t let your employees stagnate in their
cubicles. Taking a team outside their normal
surroundings and putting them into a new
environment where they collaborate with their
colleagues will force them to expand their
mental horizons. And sometimes the best way
to think outside the box is by jumping out of
it. Forget those yawn-inducing meeting rooms,
BOUNCE offers a unique and creative space to
let loose and get those brain juices flowing.
From reimagined and colourful conference
rooms, relaxed breakaway spaces,
invigorating games and activities to fresh,
delicious catering options – BOUNCE
offers a comprehensive one-stop-shop
for events from 10-300 delegates.
Take a day out for team building
For many, “team building”is just another
corporate buzzword that invokes memories
of awkward ice-breakers and office-wide
groans, but it can be one of the most
effective investments you can make for
your employees if done right. “The most
successful, memorable team-building events
are ones that don’t feel like a day at the
office,” said Brian Scudamore from Forbes.
An effective team-building event can
be vital in validating your employees,
breaking down workplace and social
barriers, boosting morale and creating
a cohesive, more productive team.
BOUNCE’s team-building workshops are
designed to be pressure-free, engaging
and all inclusive, whilst pushing boundaries
with a unique and exciting experience
your team will buzz about for weeks.
Introduce wellness-focused
events into the office routine
There’s an undeniable connection between
wellness and productivity. The US Department
of Health and Human Services states that
companies that offer dedicated wellness
days and programs can reduce their shortterm
sick-leave by up to 32 per cent.
BOUNCE’s approach to progression within
movement and physical activity will mean
that your employees can experience a
taste of freestyle within a safe and exciting
environment. Developed by a team of
rebound specialists, BOUNCE’s structured
BOUNCE-FIT classes can introduce exercise
and wellness in the most fun way possible.
Contact
Jordan Freeman, Groups & Events
+27 (0) 11 517 2500
events@bounceinc.co.za
www.bounceinc.co.za
GROUPS
+EVENTS
DON’T SETTLE FOR
A ‘NORMAL’ VENUE
BESPOKE CONFERENCING
| TEAM BUILDING WORKSHOPS
www.businesseventsafrica.com
| WELLNESS EVENTS + SO MUCH MORE
Business Events Africa February 2020 23
MARKET NEWS
Springbok Culinary Team
aims for gold at Olympics in Germany
South Africa’s hope for Olympic gold in 2020
is proudly carried by the South African Culinary
Olympic team (Team SA) as they head for the 25 th
IKA Culinary Olympics in Stuttgart, Germany, from
14 to 19 February, under the auspices of the SA
Chefs Association.
Team SA is headed by Trevor Boyd, Team Manager and
Executive Chef of The Michelangelo Hotel; with team
members: Dion Vengatass, Chef de Cuisine, Belmond
Mount Nelson Hotel (Team Captain); and Kirstin Hellemann,
Junior Sous Chef, Belmond Mount Nelson Hotel, both of
whom have past Culinary Olympic experience – and Olympic
newcomers, Adrian Vigus-Brown, Executive Chef, African Pride
Melrose Arch, Autograph Collection; Chanté Rabie, Pastry Chef,
Saxton Hotel, Villas & Spa; Bradley van Niekerk, Senior Chef de
Partie, Chefs Warehouse Beau Constantia; Oscar Baard, Pastry
Chef, NH Cape Town The Lord Charles; and Sifiso Chiziane
(commis chef, African Pride Melrose Arch, Autograph Collection
& National Youth Chef Training Programme 3rd year student).
The 2020 IKA Culinary Olympics attracts over 70
countries and 2 000 chefs competing in the oldest
and biggest international culinary arts competition,
first held in 1900 with four participating nations.
The Springbok squad will compete in two categories; the
Chef’s Table, entailing seven different dishes for twelve people
on 16 February, and the Restaurant of Nations, a three-course
menu for 110 people on 18 February. In both instances, visitors
to the IKA Olympics will be able to pay to enjoy the dishes.
Zuki Jantjies, divisional director of sales and marketing
at City Lodge Hotel Group, accommodation sponsor of
Team SA, said the group was excited to host the farewell
function at City Lodge Hotel OR Tambo International
Airport, 9 February, before the chefs flew to Germany.
She added, “The squad is like family. They are carrying our
nation’s Olympic hopes and dreams of success on the culinary
world stage and we are proud of their achievements to date.”
James Khoza, president of SA Chefs Association, wished the
team well in their quest for gold, and said, “All the training these
chefs have had and the preparation they have put in will pay off
– and young juniors in the industry will see what is possible.”
He also thanked the team’s proud sponsors whose involvement
ensured South Africa’s participation in this globally acclaimed
culinary event. “The cost of providing the necessary training and
practice sessions for the chefs, the logistics and the entries into
the competitions is extremely high, and as an NPO, SA Chefs
depends on the support of sponsors to make it all possible.”
The official partners to the team are HTA School of Culinary
Art, Avanti, SiChef (SiClothing), Sir Fruit fresh fruit juice,
Ecolab, Rich’s, Turn and Slice, F. Dick, MacBrothers, Fidelity
Services Group, Snappy Chef, Callebaut, TrenStar, ScanBox, Kee
Ingredients, Savannah, Midway Liquor Wholesalers, South African
Airways, Distell, JLBranding, Sun International and CR Brands,
Legacy Hotel Group and the official accommodation partner for
the National Culinary Olympic Team – City Lodge Hotel Group.
Stephen Billingham, former President of the SA Chefs
Association and owner of the HTA School of Culinary Art,
concludes, “This team represents all of us – our people,
cultures, hospitality, business, and the diversity and
quality of our food from our country and our seas.”
24 Business Events Africa February 2020
www.businesseventsafrica.com
PERSONALITY PROFILE
The Chefs Table menu that the team will
present include:
• Butter and dip: Biltong-flavoured Butter and Chakalaka Dip.
• Cold finger food: Pea and Ham Soup Truffle, Goat’s
Milk Cheese, Bacon Crumb, Pea Salad; Cauliflower
Panna Cotta, Red Onion and Currant Vinaigrette, Pine
Nut Crumble; Prawn and Beetroot Cheesecake; Venison
Tartare, Panisse Croute, Radish, Caper Berries.
• Hot finger food: Sesame Glazed Barbeque Quail,
Egg Yolk Emulsion, Mushroom Aioli; Reuben’s
Flavoured Croquette, Russian Dressing, Emmenthaler
Cheese Crisp, Gherkins, Paprika Hollandaise.
• Seafood platter: Tomato and Olive Crusted Tuna
Loin, ‘Nicoise’ themed Salad, Citrus Cured Salmon,
Sago and Rice Cracker Crust, Salmon Tartare Encased
Cucumber and Daikon Pickled Jelly, Prawn and Crayfish
Roulade, Crayfish and Prawn Curry Leaf Custard,
Ocean Green Salad, Saffron Aioli, Salsa Verde.
• Mushroom porridge: Oats and Quinoa Porridge, Puffed
Rice, Seaweed Rice Cracker, Lime Mushroom Caviar,
Pistacchio Nut Paste, Mustard and Sorrel, Smoked Dill
Oil, Pickled Shiitake, Porcini Mushroom Powder.
• Lamb: Pancetta style Cured Lamb Belly, Encased
Lamb Loin, Lamb Shoulder Polenta Roulade, Corn
Composition; Corn Custard Bake, Purée, Sorghum
Popcorn, Beer Braised Onion, Braised Pulses, Lamb Jus.
• Passion fruit and guava: Guavadilla Mousse with
Guava Coconut Saffron Sago Pearls, Pumpkin Citrus
Sponge, Guava and Passion Fruit Roulade, Guava,
Lime and Saffron Ice Cream, Compressed Nastergal,
Peanut and Pumpkin Seed Biscotti, Passion Fruit
Marshmallow, Passion Fruit Curd, Passion Fruit Diplomat
Cream, Passion Fruit Jelly, Poached Butternut.
• Petit fours: Tonka Bean and Hazelnut Dark Chocolate
Mousse, Crispy Hazelnut Paste, Hazelnut Nougatine; White
Chocolate Bon Bon with Blackcurrant Paste and Cream
Cheese Ganache, Ruby Chocolate Biscuit; Honeycomb
Mousse, Fennel Pear and Sherry Liquid, Pecan Shortbread.
WE HAVE
20/20
Vision
FOR ALL YOUR
EXHIBITION
NEEDS IN
2020
The team’s three-course Restaurant of the
Nations menu:
• Exploration of Sea Trout: Pan fried Sea Trout,
Smoked Sea Trout Cheesecake, Tomato and Sea Trout
Terrine, Radish Relish, Smoked Yam Purée, Tomato
Panna Cotta Slaw Salad, Malay Tomato Ketchup,
Lime and Dill Vinaigrette, Spicy Rice Cracker.
• Lamb: Sous Vide Lamb Loin, Lamb Shank and
Sweet Potato Roulade, Limpopo Inspired Curry
Leaf Poached Butternut, Butternut Purée, Pickled
Butternut, Braised Beans, Cauliflower and Bacon
Flan, Crisp Lamb Belly Bacon, Lamb Jus.
• Raspberry and passion fruit: Passion Fruit White
Chocolate Torte, Lemon Verbena Cape Malva Pudding,
Raspberry Crémeux with Passion Fruit Coulis, Raspberry
Marshmallow, Passion Fruit and Pink Peppercorn Ice Cream,
Vanilla Diplomat Cream, Honey Bourbon Crystalised Liqueur.
www.businesseventsafrica.com Business Events Africa February 2020 25
MARKET NEWS
Hospitality Zone:
the value of experience dedicated to results
In tough economic times and when sales are hard to come by, it
is reassuring to know that there is a company that can help you
see sales results.
Hospitality Zone is a full-service
sales representation company
that focuses on independent
small to medium size venues, hotels
and lodges that offer accommodation,
conferences, events and team building.
Industry stalwart, Jeana Turner started
the company a year ago when she saw a
need in the market. “I have always had
a passion for people and I was at a stage
in my professional life where I needed a
new challenge. More importantly there
was a definite need in the market for
someone to assist existing venues with
direct sales that have tangible results. The
timing was right and it was as if I had
been training and growing my contact
list over the years for this. I love that I
am able to assist clients and add value
to their company. Making a difference is
important to me and I really do feel that
in my new role I am achieving this.”
Hospitality Zone is dedicated to
promote venues, hotels and event services
through dynamic sales and networking
endeavours. “Our direct sales efforts
target the corporate sector including
travel agents, PCO’s, government
departments and incentive houses.”
Jeana has been actively involved
in the business events and tourism
industries since 1998. She has a
diploma in marketing management
and has worked in multiple facets of
the hospitality industry including sales
and marketing, team building and
event management, hotel management
and event technology systems.
She is well known in the industry and has
served on the South African Association
of the Conference Industry (SAACI)
Advisory Board, the Event Greening
Forum and on the SAACI Tshwane Branch
Committee. She is passionate about sales,
hospitality, events, team building and
sustainability and believes in giving back
to the industry. She was voted as one of
the Top 40 Women in MICE for 2016.
Jeana Turner, managing member at
Hospitality Zone.
Services offered by
Hospitality Zone:
• Direct Sales calls to a combination of
travel agents and corporate clients,
government departments, NGOs
and PCOs.
• Helping convert leads to
actual business.
• Representation at travel exhibitions
and workshops.
• Networking at industry events.
• Event and hospitality consulting.
• Identification of sales and
marketing opportunities.
• Educationals and site visits.
• Rate negotiations where necessary.
• Monthly sales reports.
• Brochure distribution.
VENUE NEWS
Host with the most at the
Johannesburg Expo Centre
Whether you’re planning a big conference or a small seminar, the end goal is to have a successful event.
Hosting a successful event benefits not only the organisers, but the region it is being hosted at as well.
Big events attract a great deal of
attention to the host and create
positive economic advantages.
One of the biggest profits that a hosting
community will get is permanent
facilities created for the event and usually
used by residents after the event.
Increasing the profile of a city can
lead to lasting economic benefits,
such as attracting tourists and
business investment. Events are an
important motivation for tourists to
travel. According to research, the
purpose of festivals is typically to
generate or build the local economy
through attracting inward investment,
new businesses or expenditure, and
increased tourist visitation. Economic
benefits may also accrue through, for
example, improved economic stability
in the area and improved infrastructure
and amenities, which are important
for developing destinations.
The important things to look into when
searching for your perfect venue, is the
location; consider how far your guests
are coming from and how close is it to
popular landmarks. As part of contributing
to the surrounding communities and
the economy, look into getting suppliers
or local businesses to supply your event
with equipment, products or services.
Another thing to also look into is hiring
people from the neighbouring community
to work on the day of your event,
depending on the size and scale of it.
Now that you’ve considered all these
things, where do you start looking for that
perfect venue & location for your event?
When choosing your venue, think
“JEC”. Operating under new ownership
for nearly a year, the Johannesburg
Expo Centre (JEC) is working harder
than ever before. Below we’ve
compiled a list of facts we thought you
should know about the JEC, enough
to make it your venue of choice.
Situated in the south of Johannesburg,
the JEC is easily accessible for travelling
delegations; the venue is located
30 minutes away from Gauteng’s
international airports and a short
distance from main and national
highways. Its wide-spread premises
provide a vast range of offerings that
not only make it Africa’s largest, fully
contained, multipurpose venue but a
sought-after space for an assortment
of activations and experiences. It is also
one of the only venues in South Africa
to have its own registered helipad.
Facts about the JEC:
• Is South Africa’s largest purpose-built
exhibition, conference, convention
and events venue.
• JEC has won the PMR.africa Award
9 times.
• Affiliated to all major industry
associations.
• Hosted over 1 000 events since the
year 2000.
• Has had over 1 000 000 visitors
since 2000.
• Surrounded by choice 4/5 star hotels.
• 30 mins away from ALL major airports.
• Can accommodate over
100 000 people.
www.businesseventsafrica.com Business Events Africa February 2020 27
VENUE NEWS
Premier Hotels & Resorts
All set for a year of plenty
2020 is set to be a year of plenty
for Premier Hotels & Resorts,
and the hospitality group and
business partners have launched
into the new year with a strong
growth strategy. Their focus,
as a group, will continue to be
pushing their capabilities to
offer value-for-money, flexible
conferencing or event facilities
across South Africa.
Their conference rooms serve as
the perfect place to begin the
year with a strategic conference
or business meeting. With state-of-theart
equipment, excellent standards and
warm hospitality, the Premier team is
dedicated to ensure that any corporate
event goes off without a hitch. Further to
this, they have several major developments
or upgrades nearing completion.
Premier Splendid Inn
Hotel opens first phase in
Bloemfontein
Located on Zastron Street, the newly
built R95 million Premier Splendid
Inn Bloemfontein offers three-star
accommodation within walking distance
from all major tourist attractions,
government offices, business destinations
and the Free State Rugby Stadium.
It’s new and cutting edge, and has
a team of talented staff prepped and
ready to service locals and visitors to
the city. The property will offer five
floors, modern accommodation and
a state-of-the-art conference facilities
and meeting standards to meet all the
demands of the growing city. Phase 2 of
this development will open this month.
Premier Hotels & Resorts to
open in Umhlanga soon
Premier are nearly there with the very
exciting R380 million development of two
brand new hotels on the same precinct,
28 Business Events Africa February 2020
www.businesseventsafrica.com
VENUE NEWS
perfectly situated in Umhlanga on the
Ridge and close to Gateway Shopping
Centre, private hospital and various
business parks. The Premier Hotel, a
beautiful four-star hotel, and the threestar
Premier Splendid Inn Hotel both have
access to the on-site conference centre
that accommodates up to 400 delegates.
The Premier Hotel will be equipped
with 130 bedrooms, a restaurant,
swimming pool and gym, while the
Premier Splendid Inn will feature 64
bedrooms and its own eatery. Guests at
both hotels will be treated to sea views
from every bedroom. This project is
scheduled for completion in May 2020.
Meet The
Premier Way
Premier Hotels and Resorts offers a wonderful collection, and new properties, in fantastic locations throughout South Africa - and is renowned for warm hospitality,
excellent standards and kind staff. We welcome Mapungubwe, Quatermain, Falstaff and Roodevalley hotels to our family.
Book your conference at any Premier Hotel or Resort and be spoilt with special rates, great value-for-money and a customised menu of your favourite
homemade meals to enjoy with lunch and tea/coffee breaks. Premier Splendid Inn Bloemfontein now open!
WWW.PREMIERHOTELS.CO.ZA | 086 111 5555 | INFO@PREMIERHOTELS.CO.ZA
WWW.FAIRCITY.CO.ZA | 010 001 9495
Eastern Cape: East London | Free State: Bloemfontein | Gauteng: Johannesburg, Sandton, OR Tambo, Midrand, Pretoria
KZN: Drakensberg, Durban, Himeville, Port Edward, Richards Bay, Scottburgh (under renovation) | Mpumalanga: White River | Western Cape: Cape Town
www.businesseventsafrica.com Business Events Africa February 2020 29
INTERNATIONAL REPORT
SITE breaks attendance record at
its global conference in Vancouver
A record-breaking 640 incentive travel professionals from 42 countries came together for the Society for
Incentive & Travel Excellence (SITE) Global Conference at the JW Parq & DOUGLAS Autograph Collection in
Vancouver, British Columbia, Canada, January 24-27, 2020
SITE’s 2020 president Jenn
Glynn, CIS, CITP, managing
partner of Meeting Encore, was
delighted with the success of the first
SITE meeting under her leadership:
“Limitless was the theme of this
year’s conference and I couldn’t be
prouder of the limits we pushed with
the event design. Tahira Endean, SITE’s
head of events, had a vision to create a
festival experience, which allowed for
a higher level of engagement for our
attendees. The energy and emotion
that was felt from the main stage to
the dialogue dens and through our
immersive destination experiences all
helped to create lasting memories.”
First time attendees to seasoned
veterans of SITE were impressed
by the education and networking
opportunities this conference afforded:
“As a first-time attendee to the SITE
Global Conference I was so impressed
by the varied topics of education. From
the keynote speakers to the informative
breakouts, there was something for
everyone. Time to collaborate with
fellow chapter leaders was priceless. I
also loved the focus on overall health
and mental well-being. Education,
experiences and most of all connections
and reconnections with those in the
Incentive industry was the return on the
time invested,” said Mary Clare Darland,
CIS, CITP, director, sourcing, Maritz Travel
– A Maritz Global Events Company.
Legacy SITE member Joost de Meyer,
CIS, CITP, chairman and chief executive
officer, First Incentive Travel, added: “This
is the best SITE conference I’ve attended
in my 20 years of SITE. Everything was so
well organised and there was so much
energy in every educational session.”
Educational input ranged from highly
personal sessions on self-care with
tips for weight loss and support for
depression and loss to more traditional
career building sessions on Designing
and Innovating Incentive Travel Programs
and 7 Deadly Sins of a Proposal.
During the conference attendees
could avail of mental health breaks at
the Restoration Lounge sponsored by
InHouse Physicians and participate in
morning five kilometre runs, yoga and
SoulCycle classes. Cultural breaks included
a tour of the murals of the city and a
visit to the Dr. Sun Yat-Sen Classical
Chinese Garden, among other tours.
Keynotes included a talk by Joost Rigter,
who became blind in his 20s. He had
the entire audience don blindfolds to
experience life out of their comfort zone.
New York Times best-selling author
Ben Nemtin, challenged everyone with
the question (also the title of his book)
“What Do You Want to Do Before You
Die”, tying into the “Limitless” theme.
The Crystal Awards, sponsored by
IMEX Group, were presented during
a festive lunch at the conference.
Considered the highest honor in the
incentive travel industry, the awards
recognise creative, practical and truly
memorable incentive programmes.
Technology was front and
center as more than 7,000 people
watched SITE’s Facebook live
programming this week, as well.
“SITE Global Conference in Vancouver
has been record-setting across so many
metrics most notably attendance at
640 attendees, our biggest ever event
by far. We also delivered 40 distinct
educational sessions across four different
stages, creating a truly festival feel.
Following on from last year’s Bangkok
Manifesto we developed the Vancouver
Manifesto, moving from aspiration to
action and setting out an agreed set of
deliverables for 2020,” said Didier Scaillet,
CIS, CITP, SITE’s chief excellence officer.
Paul Mockler, head of Meet in Ireland
and Convention Bureaux of Ireland, host
of the final lunch of smoked salmon and
Irish lamb stew, made the big reveal:
Dublin will be the host of the SITE Global
Conference February 3-7, 2021.
30 Business Events Africa February 2020
www.businesseventsafrica.com
EVENT GREENING FORUM
How to be a
sustainable exhibitor
From 17 to 21 January 2020, the Event Greening Forum hosted free event greening training in Johannesburg,
Cape Town and Durban, in association with Meetings Africa and Africa’s Travel Indaba exhibitor briefings.
The training was sponsored by
South Africa National Convention
Bureau as part of their strategy
to promote sustainable event practices
within the local MICE industry.
One of the training modules unpacked
was what Meetings Africa exhibitors can
do to improve their chances of winning a
Green Stand Award at the show. Meetings
Africa is unique in that it only gives Green
Stand Awards, instead of the typical Best
Stand Awards, in a bold effort to motivate
exhibitors to be more sustainable.
The presentation was delivered by
Morwesi Ramonyai, who is an impact
entrepreneur with 9 years’ experience
in the green economy, and who has
carried out eco-audits for Meetings
Africa, and assisted with the judging
of the show’s Green Stand Awards.
While her advice was specific to
winning an award, it is fair to say that
the principles and practices she shared
apply to all exhibitors who would like to
be more sustainable. Here they are.
Design a green stand
Ask your stand builder
to design a re-usable
stand, incorporating, for example:
• Robust structure;
• Modular design to adapt to
different exhibition spaces;
• Easy to pack and assemble;
• Easy to transport. (Less is more – fewer
walls or components helps with this.)
Following on from this – ensure that
you do reuse it. Look after it. You may
require occasional touch-ups, but the aim
is to get the maximum use out of it.
Use sustainable
materials
Build your stand out of materials
that are sustainable, such as:
• Locally sourced;
• Made from renewable resources
(e.g. bamboo, wood, paper);
• Free of harmful chemicals
(e.g. eco-friendly paints);
• Can be easily re-purposed when the
stand is no longer needed (e.g. raw
wood) or recycled (e.g. Xanita board)
or upcycled (e.g. fabric or vinyl graphics
can be used to make shopping bags).
Green your operations
Reduce the amount of
energy your stand requires:
• Use energy efficient lighting and
appliances (such as screens, fridges, etc.);
• Avoid heavy energy-use appliances
such as coffee machines.
• Reduce the amount of waste
your stand will produce:
• Skip visitor gifts;
• Don’t purchase anything with singleuse
plastics (such as bottled water);
• Avoid having printed brochures
and marketing materials and go
digital. If you have to print – go
smaller, and opt for recyclable
paper and vegetable based inks.
Manage your
transport
Have an efficient logistical plan:
• Ensure your stand is compact,
lightweight, and easy to transport;
• Make arrangements for staff to lift
share or use public transport;
Travel is usually the biggest contributor
to an event’s carbon footprint, so you
consider offsetting your travel-related
greenhouse gas emissions. There are
many organisations that can help you
calculate your carbon footprint and offset
it through the projects they work with.
Communicate your
efforts
Make people aware
of your sustainable efforts:
• Teach your staff about what you
are doing and why – this is critical
to getting their buy-in for things
like lift sharing, but also means they
can tell your clients about it too;
• Have accessible information on your
stand, highlighting your company’s
sustainability policy and what you are
doing to live these principles.
Have a positive social
legacy
Look for opportunities to have a
positive social impact, throughout
the exhibition process:
• Prioritise local procurement;
• Find a local charity to partner with – for
example, to donate goods to or to make
the benefactor of your
carbon offset project.
Be innovative
Find other, unusual ways to
be more sustainable. Offset your carbon
footprint by purchasing Renewable Energy
Certificates and planting trees, for example.
Look at the sustainability problems and
challenges you keep coming across at
exhibitions, and find a way to solve them.
Explore the benefits of new technology.
About the EGF
The Event Greening Forum (EGF) is a
non-profit organisation that promotes
sustainability within the business events
sector. It does this by hosting educational
sessions for industry and lobbying
government in an effort to implement
sustainability principles into the daily
operations of the events industry.
The EGF was established through
dedication and support of eight industry
associations who are recognised as
founding members. The founding
members are key industry associations
working together to promote South
Africa as a destination for various types
of events.
Want to know more?
If you would like to know more about
event greening, visit www.eventgreening.
co.za where you can browse the free
resources, sign up to the monthly
newsletter, or contact them directly with
any queries.
Contact: Lynn Mcleod
T: 082 891 5883
E: lynn@eventgreening.co.za
www.businesseventsafrica.com Business Events Africa February 2020 31
SAACI NEWS
Time to keep our
eyes on the ball
By Glenton de Kock, chief executive officer of SAACI
With all indications that 2020 will be another economically challenging year, it is imperative
that we do not lose our focus and maximise return on investment, across the board.
SAACI membership, for instance,
holds numerous tangible benefits
that can make a real difference
in any events business. Apart from the
valuable networking opportunities in the
regions and nationally, benefits include
cutting edge training opportunities
through the SAACI Online Academy,
access to the member database to
promote a business and a number of
members-only industry discounts.
Moreover, knowledge is power and
SAACI is a source of industry research and
statistics that is useful to make informed
business decisions. This year we will roll
out the first phase of what will become
overtime, a comprehensive industry study
to determine the socio-economic value of
business events in South Africa. We will
also continue to work with our members
and relevant industry bodies on key
research areas and communicate about
future trends in the business events sector.
In addition, our annual congress is
revered as the gold standard of knowledge
sharing and thought leadership in the
business events industry. This year’s theme,
‘Welcome the Unknown’, encapsulates
the current business environment and the
approach we should take in business.
Through robust engagement we are
likely to find some of the solutions we are
looking for. This is will most certainly be
an event not to be missed – in fact, diarise
it now – 26 to 28 July in Johannesburg.
Registration for the congress will open
at Meetings Africa later this month,
so do make use of this opportunity
and visit us at the SAACI stand for an
early-bird discount. If you are not an
exhibitor, be sure to visit the show as a
delegate. It showcases Africa’s diverse
offering of services and products,
with lots of business and partnerships
on offer for every sub-sector of the
business events industry. Meetings
Africa also offers top networking
opportunities, workshops and seminars.
I wish to assure the industry that the
SAACI board and staff fully understand
the current business environment and
the numerous challenges faced by our
members and the industry at large.
Based on our drivers – learning,
growth and collaboration – we have
a focused and measurable strategy
in place aimed at making a real
difference in members’ businesses.
Let us all join hands and keep our eyes
on the ball, for the sake of our businesses,
our association, the industry at large
and the South African economy.
THE ASSOCIATION
FOR CONFERENCE
INDUSTRY LEADERS
CONNECT SAACI unites , supports and educates the business
events industry in southern Africa by creating sustainable environment
for business growth
THRIVE Join SAACI and enjoy access to an inspiring
network of industry professionals, while giving your business the
professional status it needs to attract the attention of business leaders.
GROW Become the business events professional you’ve always
wanted to be. Access the SAACI Academy and enter a world of inspiration,
connections and world-class skills development.
Visit our online community:
www.saaci.org
www.saacicongress.org
www.saaci-academy.org
+27(0)11 880 5883
info@saaci.org
Learning | Growth | collaboration
EXSA NEWS
2020: A year of new
beginnings and renewals
By Gill Gibbs, executive committee member of EXSA
2020 is the year of the Metal Rat in Chinese astrology, a year for founding and evolving.
Prosperity and strength will be enjoyed by most of the Chinese zodiac signs, provided that
careful planning is implemented.
Goals, aspirations and hobbies
will be tackled with steely
determination in this year. The
metal element creates water, which when
interpreted, means that metal industries
will see productivity – in industries such
as automotive, machinery, technology
& IT, high tech, cosmetics and health.
Of course, there will be failures,
challenges and disappointments across
all industries, which is par for the course,
however we cannot allow ourselves
to become discouraged. Instead, we
surge forward with resilience and
strength. In true South African spirit
and style – it is about how we rise.
The second half of the year will see
us assessing, reviewing and filtering our
relationships to ensure trust, reciprocity,
mutual respect, transparency and honesty.
What is also going to be abundant
in 2020, is creative energy and that
is food for the exhibition and events
industry. Across all supplier and services
sectors, from those that supply waste
management & cleaning, to that of
health, safety and security, to logistics
& drayage, to furniture, to carpeting,
to rigging and audio visual, to food &
beverage services, to design services and
activations, to name a few and finally
to those that supply system and shell
scheme, custom and sustainable exhibition
design stands, components, signage,
elements and branding, prospective clients
will be looking for the best of the best,
the top exhibition suppliers in the game.
As top exhibition suppliers, we are
all critical to the success of the project,
above the average in experience, quality
and deliverables, knowledgeable in our
products, services and technicalities
involved, providing excellent handson
service and attention to detail with
effective and prompt communication,
with our experienced, on the ground
personnel, supervised by experienced
project managers. We embrace flexibility
and are well-versed in contingency
plans. We hold good quality stock
and we understand what to do and
how to do our scope of work, along
with the required support to the
organiser/client – on and off site.
In true South African spirit
and style – it is about how
we rise
We salute all champions of our industry,
whom we respect and regard highly as
the professionals with exemplary skills that
add unparalleled value to their chosen
profession. We are not the ‘’weekend
warriors’’ – we understand the nuances of
our industry and we continue to rise.
E: info@exsa.co.za
T: +27 10 300 7907
www.exsa.co.za
AAXO NEWS
Growing young professionals
By Projeni Pather, chairperson of AAXO
In order to grow the exhibition and events industry, AAXO believes that our members
need employees with the right skills to provide service excellence. In answer to this need,
we are proud to launch the AAXO Young Professionals membership.
In alignment with our efforts to ensure
more opportunities for development,
this is the perfect opportunity for
young individuals whose companies are
not members of AAXO to be part of the
association and have access to mentorship,
resources, training and education grants.
In alignment with the AAXO Young
Professional membership, a key
component of our objectives as an
association to grow young talent is
the AAXO Education Outreach Fund.
This fund will provide grants to young
professionals who want to uplift their
career in the exhibition and event industry
but lack the financial means to do so.
These grants will allow young individuals
the opportunity to further their growth
and uplift their skills by funding their
journey in the industry. All grants awarded
will be based on merit and will require
a detailed application for review.
In support of the AAXO training and
development mission, grants provided
will allow individuals access to two
new programmes the internationally
recognised IAEE Certified in Exhibition
Management (CEM) programme,
the AAXO Exhibition and Event
Masterclass and any other supporting
activities or programmes that are
consistent with the aim of the AAXO
Young Professionals Programme.
AAXO Young Professionals membership
is open to individuals who are eager
to develop their skills in the exhibition
and events space. As part of our
mission to invest in the exhibition and
events industry, we are committed
to recognising deserving individuals
who will be assets to the industry.
Register for the AAXO newsletter or
follow @AAXOSA on social media to
keep up to date with all the details our
education programmes, membership,
grants and more. For more information
contact Molebogeng Masote on
mole@aaxo.co.za.
aaxo@aaxo.co.za | www.aaxo.co.za | 011 465 8955
SITE NEWS
Site Africa looks to the future
At the end of 2019, the Society of Incentive Travel Excellence (SITE) Southern Africa chapter rebranded to
Site Africa, the decision was made at the Site International Board of Directors member meeting held at IMEX
America in Las Vegas. The motivation to rebrand was put forward by the SITE Southern Africa chapter.
By rebranding to SITE Africa,
it no longer excludes current
and potential members
from other African countries.
Business Events Africa chatted to
some of the SITE Africa board members
to hear what the new chapter means
to them and how it is going to benefit
the industry moving forward.
Tes Proos, president of the
new SITE Africa chapter and
founder of Crystal DMC
Africa, said the news was
very well received and SITE
Africa is positive that renewed energy
will follow and may forge cross-border
relationships around the continent which
will bring about better understanding of
the business events traveller demands
and collaboration among countries
to enhance their experience.
Ms Proos stated that SITE has
already engaged with leaders in key
African regions and have identified
highly motivated personalities who
are keen to take incentive travel
to the next level. “It is a long-term
project and we are super-excited by
the enthusiasm we have experienced
from players around the continent.”
“2020 is going to be an exciting year
for Africa, especially now that we have
a fully inclusive SITE Africa chapter.
We look forward to sharing skills and
knowledge with our counterparts across
the continent. I believe we will see a rise
in leadership and mentorship which will
soon place Africa on top of the list when it
comes to executive destination selection.”
Peter-John Mitrovich,
chief executive officer of
Grosvenor Tours, said:
“Serving on the SITE
board provides me with
the opportunity to collaborate with
likeminded professionals to identify
shortcomings within our specific regions,
and impart with our mutual knowledge to
our trade partners, and fellow members
for the greater growth and improvement
of our regions understanding and delivery
within the world of incentive travel,
and meeting planning.”
Brad Glenn, managing
director of The Inside
Edge, said: “For me the
best thing about being on the SITE
Board is collaborating and working
together with respected industry
colleagues to improve our industry
for the benefit of future incentive
professionals and their organisations
on the African continent.”
Clinton Els, director
of Incentives & Travel
of Dragonfly Africa,
said: “Working on the
board ensures I remain
at the coalface of events and trends
in our industry whilst networking
with like-minded professionals.
“Further to this, I get great
pleasure in not only assisting, but
also witnessing, the growth and
development of the youth from our
amazing continent.”
Chris Munyao, CIS,
general manager of
Business Events East
Africa, said: “Learning
through SITE Education and training
(especially being a CIS and targeting
CITP), as well as business opportunities
presented by being a SITE member.”
What we’re all about: motivational experiences
Why we do it? Business results!
Site is the only global network of travel and event professionals committed to motivational
experiences that deliver business results.
Site provides insights and connections that inspire the utilisation of this powerful tool
across diverse industries, regions and cultures.
Site serves as a source of knowledge and best practices where members can make
personal connections that sustain professional growth.
Only one organisation sits at the critical intersection between those who seek
the benefits of motivational tools and those who can provide these extraordinary
experiences. That organisation is Site...
Contact
Email: info@sitesouthernafrica.com
www.sitesouthernafrica.com
www.siteglobal.com
MARKET NEWS
South Africa’s first exclusive
procurement travel summit
Africa’s first independently owned and peer-led event for South
African procurement professionals is on track and scheduled to take
place in Cape Town on 27 August at The Vineyard Hotel.
The event is expected to
attract some of the country’s
most influential procurement
leaders who will lead relevant and
significant discussion topics, including
best practices and insights around
their approach to travel sourcing.
Riana Fouché, summit director, said
these are companies who have a
consolidated annual travel expenditure
of approximately R1 billion making this
one day event the largest and most
significant of its kind on the continent.
The event will allow robust
conversations, facilitate interactive panel
discussions and learnings from peers which
will equip buyers with the tools and tactics
to take them beyond just cost savings.
2019 was a year of innovation and
dynamic change in the business travel
sector with technology continuing
to disrupt and reshape how business
travellers plan and book their trips.
Sarie Homan, head of the Chartered
Institute for Procurement and Supply
(CIPS SA), said: “The event will provide
a valuable platform in an African
context to encourage collaboration
and sharing between procurement
practitioners and solution providers.”
In the face of more stringent
corporate financial controls, travel still
remains one of the largest and most
controllable corporate expenses.
“As buyers we need to look at
information differently and make
more informed choices around our
operations and suppliers,” said Wally
Bouland, Clicks Group Limited’s
head of procurement & facilities.
Riana Fouché, summit director.
Ms Fouché agrees it is time to rethink
the way we purchase business travel. “As
new technologies and business models
emerge, sustainability in procurement
interactions is now seen as both a
challenge and an opportunity. Taking a
progressive approach by creating value
through the empowerment and support of
buyers and redesigning processes therefore
becomes imperative,” she concluded.
ADVERTISERS’ INDEX
February 2020 Vol 40 No 2
ADVERTISER PAGE EMAIL WEBSITE
AAXO 34 aaxo@aaxo.co.za www.aaxo.co.za
Barmotion 1 info@barmotion.co.za www.barmotion.co.za
Bounce 23 events@bounceinc.co.za www.bounceinc.co.za
CTICC 16-17 sales@cticc.co.za www.cticc.co.za
Expo Centre OBC info@expocentre.co.za www.expocentre.co.za
Expo Guys 25 info@expoguys.co.za www.expoguys.co.za
EXSA 33 exsa@exsa.co.za www.exsa.co.za
Hospitality Zone 26 info@hospitalityzone.co.za www.hospitalityzone.co.za
MJunxion 4 yolande@mjunxion.co.za www.mjunxion.co.za
Plaslope 37 plaslope@plaslope.com www.plaslope.com
Premier Hotels 28-29 info@premierhotels.co.za www.premierhotels.co.za
Protea Hotel Cape Town Tyger Valley 24 protea.tygervalley@marriott.com www.marriott.com/cptla
SAACI 32 info@saaci.org www.saaci.org
SA Tourism 9-12 convention@southafrica.net www.businessevents.southafrica.net
Sandton Convention Centre OFC, 6-7 SCC.reservations@tsogosun.com www.saconvention.co.za
Scan Display 20-21 justin@scandisplay.co.za www.scandisplay.co.za
SITE 35 info@sitesouthernafrica.com www.sitesouthernafrica.com
UGU South Coast Tourism 13-15 info@tourismsouthcoast.co.za www.visitkznsouthcoast.co.za
Westin 5 wh.cptwi.groupreservations@marriott.com www.westincapetown.com
36 Business Events Africa February 2020
www.businesseventsafrica.com
CALENDAR
Conferences, workshops and exhibitions of
interest to the conference, exhibition and special
events market
For free entries in this calendar, please supply information to editorial@businesseventsafrica.com
LOCAL: 2020
24-26 FEB 2020
Meetings Africa
Venue: Sandton Convention Centre,
Johannesburg
Tel: +27 11 895 3000
Email: convention@southafrica.net
www.meetingsafrica.co.za
1-3 MARCH 2020
Hostex 2020: Africa’s Food, Drink &
Hospitality Trade Expo
Venue: Sandton Convention Centre
Organiser: Specialised Exhibitions
Montgomery
Tel: +27 (0)11 835 1565
www.hostex.co.za
2-4 APRIL 2020
ILTM Africa
Venue: Moyo, Kirstenbosch National
Botanical Garden, Rhodes Dr, Newlands,
Tel: +44 (0)20 82712129
Email: iltm.helpline@reedexpo.co.uk
www.iltm.com/africa/
6 APRIL 2020
World Travel Market Africa
Venue: Cape Town International Convention
Centre
Tel: +44 (0)20 82712120
www.africa.wtm.com
6 APRIL 2020
ibtm AFRICA
Venue: Cape Town International
Convention Centre
Tel: +44 (0)20 8271 2180
www.ibtmafrica.com
7-8 APRIL 2020
African Tourism Investment Summit (ATIS)
Venue: Cape Town International
Convention Centre
Tel: +27(0)11 549 8300
Email: megan.oberholzer@
reedexpoafrica.co.za
https://africa.wtm.com/en/Sessions/76207/
African-Tourism-Investment-Summit-
Registration
11 MAY 2020
Africa’s Travel Indaba Bonday
Venue: Durban ICC, Durban, South Africa
Tel: +27 (0)11 476 5104
Email: exhibitor@indaba-southafrica.co.za
www.indaba-southafrica.co.za
12-14 MAY 2020
Africa’s Travel Indaba
Venue: Durban ICC, Durban, South Africa
Tel: +27 (0)11 476 5104
Email: exhibitor@indaba-southafrica.co.za
www.indaba-southafrica.co.za
21-22 JULY 2020
The Promo Product Expo
Venue: Sandton Convention Centre,
Johannesburg, South Africa
Tel: +27 (0)11 835 1565
www.thepromoproductexpo.co.za
INTERNATIONAL: 2020
18-26 MARCH 2020
Eventex Awards and Creative Week
Online ceremony
Email: hey@eventex.co
www.eventex.co
19-22 APRIL 2020
World Travel Market Dubai
Venue: Dubai World Trade Centre
Tel: +44 (0)20 8271 2158
www. arabiantravelmarket.wtm.com
15-17 SEPTEMBER 2020
IMEX AMERICA
Venue: Sands Expo, Las Vegas, USA
Tel: +44 1273 227311
www.imexamerica.com
TAMPER EVIDENT SECURITY BAGS
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www.businesseventsafrica.com Business Events Africa February 2020 37
DIRECTORY
ASSOCIATION OF AFRICAN
EXHIBITION ORGANISERS
aaxo
46 Waterford Office Park
Waterford Drive
Fourways
Johannesburg
t: +27 (0)11 465 8955
e: aaxo@aaxo.co.za
Association coordinator:
Molebegeng Masote
Chairperson: Projeni Pather
Exposure Marketing
Vice-chairperson: Phetogo Kubheka
Synergy Business Events
Treasurer: Mark Anderson
Specialised Exhibitions Montgomery
Board members:
Chanelle Hingston, Spintelligent
Devi Paulson-Abbott, DMG Events
Dee Reuvers, SA Confex
Leatitia van Straten, Reed Exhibitions
COUNCIL OF EVENTS
PROFESSIONALS AFRICA
Secretariat Office
Melanie Sillince
e: melanie@cepa.co.za
t: +27 (0)83 653 2480
+27 (0)11 462 4014
www.cepa.co.za
EXCO
Chairperson: Glenn van Eck
Magnetic Storm
e: glenn@cepa.co.za
Vice-chairperson: Gift Luthuli
Gintan Luthuli Associates
e: gift@cepa.co.za
Treasurer: Sue Gannon
EXSA Academy
e: sue@cepa.co.za
EVENT GREENING FORUM
179 Jan Smuts Ave, Parktown North,
Private Bag X7000, Parklands 2121
t: +27 (0)11 447 4777
e: info@eventgreening.co.za
www.eventgreening.co.za
Chairperson: Greg McManus
Vice-chairperson: Neo Mohlatlole
EXHIBITIONS AND
EVENTS ASSOCIATION OF
SOUTHERN AFRICA
EXSA OFFICE
www.exsa.co.za
Chairperson: Doug Rix
t: +27 (0)82 579 7071
e: dougrix@wol.co.za
Vice-chairperson: Gill Gibbs
t: +27 (0) 83 260 8035
e: gill@blu3.co.za
Treasurer: Moses Nefale
t: +27 (0)79 882 8616
e: moses@scandisplay.co.za
Association manager:
Lee-Ann Alder
t: +27 (0)82 550 0349
e: info@exsa.co.za
Board members
Chad Botha
t: +27 (0)61 497 2945
e: chad@inspirefurniture.co.za
Adele Hartdegen
t: +27 (0)82 464 8702
e: adele.hartdegen@gl-events.com
Gabi Babinszky
t: +27 (0)64 655 3323
e: gabi@brandexpro.co.za
Cara Nortman
t: +27 (0)79 254 9572
e: cara@ssqdesign.co.za
Kerry Brannigan
t: +27 (0)72 265 6600
e: kerry@brilliant-branding.co.za
Mike Mira
t: +27 (0)83 445 2261
e: mike@efam.co.za
Gary Van der Watt
t: +27 (0)76 339 5320
e: gary@resourcedesign.co.za
INTERNATIONAL CONGRESS &
CONVENTION ASSOCIATION
ICCA African Chapter
Chairperson: Lindiwe Rakharebe,
Durban International Convention
Centre
t: +27 (0)31 360 1000
e: LindiweR@icc.co.za
Deputy chairperson: Nana Gecaga
Kenyatta International Convention
Centre
t: +254 20 326 1000
e: md@kicc.co.ke
Secretariat:
Esmaré Steinhöfel
ICCA Africa Regional director
c: +27 (0)84 056 5544
e: esmare.s@iccaworld.org.
www.iccaworld.com/dbs/
africanchapter
www.iccaworld.com
SOUTHERN AFRICAN
ASSOCIATION FOR THE
CONFERENCE INDUSTRY
Learning | Growth | collaboration
BOARD OF DIRECTORS
Chairperson:
Kim Roberts
Mise-en-place Solutions
e: info@mise-en-placesolutions.com
c: +27 (0)82 652 2008
Vice-chairperson:
Jaques Fouche
Formative
e: jaques@formative.co.za
c: +27 (0)60 993 7542
Treasurer:
Glenn van Eck
Magnetic Storm
e: glenn@magnetic.co.za
c: +27 (0)82 800 2616
Public officer:
Denise Kemp
Eastern Sun Events
e: denise@esternsun.co.za
c: +27 (0)82 654 9755
Chief executive officer:
Glenton De Kock
e: ceo@saaci.org
c: +27 (0)82 575 7565
DIRECTORS
EC chairperson: Andrew Stewart
PeriExpo
e: andrew@periexpo.co.za
c: +27 (0)82 578 5987
KZN chairperson: Tracey Delport
The Hospitality Experience
e: tracey@thehospitality
experience.co.za
c: +27 (0)83 293 5190
JHB chairperson: Lorin Bowen
Lorin Bowen Business Events
e: lorin@lorinbowen.co.za
c: + 27 (0)82 433 8687
WC acting chairperson:
Angela Lorimer
Century City Conference Centre
e: angela.l@ccconferencecentre.co.za
t: +27 (0)21 809 1101
Tshwane chairperson: Leon Pheiffer
EPH Productions
e: leon@ephproductions.co.za
c: + 27 (0)82 924 9046
Co-opted youth: Minister Kganyago
CSIR
MKganyago@csir.co.za
c: +27 (0)79 513 8708
Venue rep: Michelle Bingham
Sandton Convention Centre
e: Michelle.Bingham@tsogosun.com
c: +27 (0)82 339 0342
EASTERN CAPE
Branch chairperson:
Andrew Stewart
PeriExpo
e: andrew@periexpo.co.za
c: +27 (0)82 578 5987
Branch vice-chairperson:
David Limbert
Magnetic Storm
e: david@magnetic.co.za
c: +27 (0)82 9064 198
Branch treasurer: Alistair Stead
Scan Display
e: alastair@scandisplay.africa
c: +27 (0)73 236 6618
COMMITTEE:
Learning: Caroline Morgan
EXBO
e: caro@exbo.co.za
c: +27 (0)82 553 6185
Communication: Gill Dickie
Bidvest Car Rental
e: gilld@bidvestcarrental.co.za
c: +27 (0)79 527 7619
Networking: Melissa Palmer
B & E Conference Centre
e: melissa@becbc.co.za
c: +27 (0)82 437 7600
Networking: Wanda Fourie
Eastern Sun Events
e: registration@easternsun.co.za
Branch coordinator:
Hayley Pretorius
e: ec.za@saaci.org
c: +27 (0)79 507 3607
c: +27 (0)62 758 7933
JOHANNESBURG
Branch chairperson:
Lorin Bowen
Lorin Bowen Business Events
c: +27 (0)82 433 8687
e: lorin@lorinbowen.co.za
Branch vice-chairperson:
Michelle Bingham
Sandton Convention Centre
c: +27 (0)82 339 0342
e: michelle.bingham@tsogosun.com
Branch treasurer: Manuela Gomes
Cullinan Holding
c: +27 (0)81 359 6558
e: manuela@ikapacoaches.co.za
COMMITTEE:
Aidan Koen
Ogada Group
c: +27 (0)82 561 3188
e: aidan@ogada.co.za
Brad Montgomery
Ultimate Data Sciences
c: +27 (0)72 800 5857
e: brad@ultimatedata.co.za
Brendan Vogt
Guvon Hotels & Spas
c: +27 (0)83 709 0480
e: brendan@guvon.co.za
Carmen Rudd
Synergy Business Events
c: +27 (0)82 707 3977
e: carmen@synergybe.co.za
Chad Botha
Inspire Furniture Rentals
c: +27 (0)87 470 0670
e: chad@inspirefurniture.co.za
John Arvanitakis
Chatr’ Experiences
c: +27 (0)83 415 2774
e: john@chatr.co.za
Minister Kganyago
CSIR
c: +27 (0)79 513 8708
e: mkganyago@csir.co.za
Rendani Khorommbi
Joburg Tourism
c: +27 (0)82 773 2999
38 Business Events Africa February 2020
www.businesseventsafrica.com
DIRECTORY
e: rendanik@joburgtourism.com
Branch coordinator:
Angelique Smith
c: +27 (0)60 970 7653
e: Jhb.za@saaci.org
TSHWANE
Branch chairperson: Leon Pheiffer
EPH & Monte de Dios
e: leon@ephproductions.co.za;
e: leon@montededios.co.za
c: +27 (0)82 924 9046
Branch vice-chairperson:
Corné Engelbrecht, Savetcon
e: corne@savetcon.co.za
c: +27 (0)82 925 9241
Branch treasurer:
Refilwe Nchebisang, CSIR ICC
e: rnchebisang@csir.co.za
c: +27 (0)12 841 3770
COMMITTEE:
Melanie Pretorius, At Zone
Hospitality Consulting
e: melanie.pretorius@mweb.co.za
c: +27 (0)82 410 1202
Herkie du Preez, Event Wizards
e: herkie@eventwizards.co.za
c: +27 (0)82 839 3489
Branch coordinator:
Heather Heskes, SAACI
e: tsh.za@saaci.org
c: +27 (0)76 321 6111
KWAZULU-NATAL
Branch chairperson: Tracey Delport
The Hospitality Experience
e: tracey@thehospitality
experience.co.za
c:+27 (0)83 293 5190
Branch vice-chairperson:
Tarannum Banatwalla
Jellyfish Catering & Event
Management
e: tarannum@jellyfishcatering.co.za
c: +27 (0)83 254 9462
Branch treasurer: Kim Jackson
Greyville Convention Centre
e: kimj@goldcircle.co.za
c: +27 (0)82 378 2264
COMMITTEE:
Irene Vallihu, Durban International
Convention Centre
e: irenev@icc.co.za
c: +27 79 692 4604
Lisa Lovegrove
Tsogo Sun
e: lisa.lovegrove@tsogosun.com
c: +27 74 047 4212
Mabuyi Mosia
Ikhono Communications
e: mabuyi@ikhono.co.za
c: +27 71 117 7509
Gill Slaughter
Turners Conferences
e: gills@turnersconferences.co.za
c: +27 31 368 8000
Denver Manickum
I-cube Alternative Advertising
e: denver@icube.co.za
c: +27 83 482 8525
Kavitha Dhawnath
Gearhouse SA
e: kavitha.dhawnath@gearhouse.co.za
c: +27 83 607 2006
Branch coordinator:
Kerry Potgieter
c: +27 (0)84 777 3452
e: kzn.za@saaci.org
WESTERN CAPE
Acting branch chairperson:
Angela Lorimer
Century City Conference Centre
e: angela.l@ccconferencecentre.co.za
t: +27 (0)21 809 1101
Branch treasurer:
Thiru Naidoo
Wesgro
e: thiru@wesgro.co.za
t: +27 (0)21 487 8600
COMMITTEE:
Jaques Fouche
Formative
e: jaques@formative.co.za
c: +27 (0)60 993 7542
Esmare Steinhofel, ICCA
e: esmare.s@iccaworld.org
c: +27 (0)84 056 5544
Esti Venske, CPUT
e: venskee@cput.ac.z
t: +27 (0)21 460 3518
Cindy Buser, Mirchee
e: cindy@mirchee.co.za
c: +27 (0)21 705 7338
Zimkitha Bavuma, CPUT
e: zim@live.co.za
Zandri Swartz
Century City Convention Centre
e: zandri.s@ccconferencecentre.co.za
c: +27 (0)21 204 8000
Andrew Gibson
Magnetic Storm
e: andrew@magnetic.co.za
t: 0860 111 625
Adele Martiz
CTICC
e: adele@cticc.co.za
t: +27 (0)21 410 5000
Ansu Colditz
XL Millennium
e: ansuc@millenniumtravel.co.za
c: +27 (0)82 457 8071
Alex Wrottesley
Into Africa
e: alex@intoafrica.co.za
t: +27 (0)21 430 2060
Branch coordinator:
Lara van Zyl
e: wc.za@saaci.org
c: +27 (0)82 223 4684
SOCIETY FOR INCENTIVE
TRAVEL EXCELLENCE
President: Tes Proos
e: tes@crystalevents.co.za
c: +27 (0) 84 682 7676
International board member: Daryl
Keywood
e: daryl@walthers.co.za
c: +27 (0)82 904 4967
Treasurer: Peter-John Mitrovich
e: peter-john.mitrovich@
grosvenortours.com
c: +27 (0)82 318 1889
Board member at large: Rick Taylor
East Africa (Rwanda): Chris Munyao
North Africa: George Fawzi
North Africa support: Brad Glen
Young Leadership: Clinton Els
Secretariat & Events:
Gauteng: Clare Neall
c: +27 76 898 0420
e: clare@eventstuff.co.za
Western Cape: Mariaan Burger
e: info@sitesouthernafrica.com
c: +27 (0)82 557 8041
OTHER ASSOCIATIONS
OF INTEREST
ABTA – African Business Travel
Association
Box 2594, Pinegowrie, 2123
t: +27 (0)11 888 8178
c: +27 (0)83 679 2110
e: monique@abta.co.za
www.abta.co.za
Founder: Monique Swart
ASATA – Association of Southern
African Travel Agents
PO Box 650539, Benmore, 2010
t: +27 (0)11 293 0560/61
e: barbara@asata.co.za
e: general@asata.co.za
Office manager: Barbara Viljoen
FEDHASA National Office –
Federated Hospitality Association of
Southern Africa
PO Box 3853, The Reeds, 0157
t: +27 (0)12 771 5568
c: + 27 (0)82 552 9862
e: ceo@fedhasa.co.za
www.fedhasa.co.za
Chief executive: Tshifhiwa
Tshivhengwa
PSASA – Professional Speakers
Association of Southern Africa
t: +27 (0)11 462 9465
c: +27 (0)83 458 6114
e: admin@psasouthernafrica.co.za
www.psasouthernafrica.co.za
SABOA – Southern African Bus
Operators Association
Postnet Suite 393, Private Bag X033,
Rivonia 2128
t: +27 (0)11 511 7641
e: saboa@saboa.co.za
www.saboa.co.za
SACIA – Southern African
Communications Industries Association
96 The Bridles, Douglas Crescent,
Sundowner, 2188
t: +27 (0)11 083 6418
c: +27 (0)82 555 5556
e: kevan@sacia.org.za
Executive director: Kevan Jones
SATI – South African Translators’
Institute
Executive director: Marion Boers
t: +27 (0)11 803 2681
e: office@translators.org.za
www.translators.org.za
SATSA – Southern Africa Tourism
Services Association
Box 900, Ferndale 2160
t: +27 (0)11 886 9996
e: pa@satsa.co.za | www.satsa.com
SKAL International South Africa
Secretary: Anne Lamb
t: +27 (0)21 434 7023
c: +27 (0)82 708 1836
e: anne@yebo.co.za
www.skalsouthafrica.org
STA – Sandton Tourism Association
t: +27 (0)83 558 5445
e: secretariat@sandtontourism.com
www.sandtontourism.com
TBCSA – Tourism Business Council of
South Africa
Box 11655, Centurion 0046
t: +27 (0)12 664 0120
e: comms@tbcsa.travel
www.tbcsa.travel | www.tomsa.co.za
Member relations manager:
Boitumelo Moleleki
TGCSA – Tourism Grading Council of
South Africa
Private Bag X10012, Sandton 2146
t: +27 (0)11 895 3000
f: +27 (0)11 895 3001
e: enquiries@tourismgrading.co.za
TINSA – Interpreters/Translators
Network of Southern Africa
e: info@interpreter.org.za
t/f: +27 (0)11 485 2511
c: +27 (0)83 249 0010
www.interpreter.org.za
TPSA – Technical Production
Services Association
96 The Bridles, Douglas Crescent,
Sundowner, 2188
t: +27 (0)11 083 6418
c: +27 (0)82 555 5556
e: kevan@sacia.org.za
www.tpsa.co.za
Executive director: Kevan Jones
TTA – Tshwane Tourism Association
Box 395, Pretoria 0001
t: +27 (0)12 841 4212
e: secretary@tshwanetourism.com
www.tshwanetourism.com
Chairperson: Bronwen Cadle de Ponte
Secretary: Sithembile Nzimande
Membership coordinator:
Liz Oosthuysen
e: membership@tshwanetourism.com
www.businesseventsafrica.com Business Events Africa February 2020 39
THE LAST WORD
The importance of
environmental sustainability
by Brett Hendricks, general manager of the Thebe Tourism Group
With sustainability being one of the most critical issues facing our world today, a green revolution within the
tourism and hospitality industry is vital to ensuring the growth of these sectors into the future.
It’s really quite simple: a tourism
product with an environmental
conscience just makes good
business sense. Extrapolate this idea
further: a country that has a tourism and
hospitality sector that both cares about
the sustainability of the environment
and honours its places of natural
beauty and wonder is going to lead
the pack to attract international and
local visitors alike to its destinations.
Consider the example of Rwanda, a
country once plagued by the ravages of
its past. Within the African continent,
Rwanda’s overall strategy to focus
on responsible high-end ecotourism
rather than mass tourism has helped
the country enormously to conquer
the negative perceptions of that
country left over from its thankfully
long-gone history of genocide.
Flowing out of the early work done by
the conservation efforts of Dian Fossey as
far back as the 1960s, Rwanda today has
the commitment its government made
to the protection of its gorillas – and the
growth of its Gorilla Tourism product that
grew out of that commitment – to thank.
Since 2010, Rwanda has been
considered to be one of the safest
destinations in East Africa, with tourists
now coming for much more than just the
country’s gorillas and its wide range of
well-marketed wildlife and biodiversity
options, but also the options it offers to
the business tourism MICE industry.
Environmental sustainability in fact
now dictates the itineraries of the
majority of travellers, proving to be
the consideration that appeals above
all others to tourists across the board,
from Gen Zers to Baby Boomers.
Numerous studies, such as those
conducted by global research operations
Nielsen and Cornell University’s Centre
for hospitality research, regularly
demonstrate numbers that support
this. It has been estimated that
75 per cent of Gen Z and Millennial
travellers would be willing to pay extra
for sustainable tourism and hospitality
products, including accommodation –
up from 66 per cent back in 2015.
Even Baby Boomers, the ultimate
consumer generation, are demonstrating
that more than 50 per cent of them
would also pay more for environmentally
responsible destinations.
The studies are also revealing that
economically, for operations within the
hospitality sector, the cost of going
green is no longer more expensive than
the way these operations were run in
the past. This is thanks to advances
in technology related to renewable
resources of energy. And of course public
awareness and education of globallysavvy
guests, who are becoming far
more conscious, and indeed demanding,
about a destination’s waste management
and social responsibility objectives.
Sustainable tourism must therefore
be at the heart of all hospitality and
accommodation options within our
own country, and for all businesses
involved in the industry.
From our own operations as Thebe
Tourism, from Cape Point in the
Western Cape to those soon to be
launched within the Kruger National
Park, environmental sustainability is
the reason we develop where we do.
The Kruger Station food and
entertainment precinct, which will
also be home to the Kruger Shalati
Train on a Bridge accommodation, will
deploy international best practice to
ensure that the venue enhances the
park, adding to its overall visitor appeal
but with zero impact on the park’s
environment, while at the same time
bringing much-needed job creation
and entrepreneurial opportunities
to the communities around it.
The same ethos lies behind our Chiefs
Tented Camps experience, wherever these
are temporarily set up in remote locations
across South Africa and into Namibia. The
criteria behind them is that the camps,
and their occupants, to coin a phrase,
touch the earth as lightly as possible,
leaving behind no more than footprints.
For every single business involved in
tourism and hospitality, in whatever
endeavour they deliver, environmental
sustainability is no longer just a catch
phrase to ensure one destination
triumphs over another from a marketing
point of view. It’s a responsibility we
need to carry collectively to ensure
the industry and the destinations we
promote survive in the first place.
Who is Brett Hendricks?
He is the general manager of Thebe
Tourism Group, has served the company
in an executive role since 2012. With
extensive experience in finance and
accounting, he worked in the company’s
finance division prior to taking on
the executive management position.
With many years of developing iconic
hospitality and tourism establishments
he is focused on transformation and
sustainability.
40 Business Events Africa February 2020
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