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New Products, Promotions & Discounts From Hurns (Sept/Oct 2025)

Hurns The Offers List for September & October 2025. A brochure packed full of discounts and promotions to give you the best deals for your outlet. Supplying beer, cider, wine, spirits, soft drinks and snacks across South & Mid Wales.

Hurns The Offers List for September & October 2025. A brochure packed full of discounts and promotions to give you the best deals for your outlet. Supplying beer, cider, wine, spirits, soft drinks and snacks across South & Mid Wales.

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TENS VODKA

Premium vodka

by Aaron Ramsey.

Pages 4 & 5

CASK ALE WEEK

A great selection

of cask beer.

Pages 6 - 18

SEPTEMBER - OCTOBER 2025

THE OFFERS LIST

NEW PRODUCTS, PROMOTIONS & DISCOUNTS

drinkaware.co.uk - for the facts about alcohol. SEPTEMBER - OCTOBER 2025

1


INSIDE HURNS

At Hurns, we’re committed to keeping you in the loop with what’s happening across the

business, from exciting company news to the people and products that keep us moving

forward. We’re always working to enhance our service, and part of that is making sure you

know the team behind it.

This month, we’re rolling out the welcome mat for two fantastic new team members.

Gareth Smith

Our new Commercial Director for Hurns Beer Company.

Gareth’s no stranger to the drinks world, with over a decade

in the industry, including time at Molson Coors and Welsh

powerhouse Tiny Rebel. He’s bringing serious know-how

and fresh ideas to the table.

gareth@hurnsbeer.com

Alex Thomas

Joining us as Area Sales Manager, based out of our

Swansea depot. With a solid track record in customer

service, sales, and the beverage trade, Alex is all about

building great relationships and keeping service standards

sky-high. Expect a hello from her in the coming weeks.

alex@hurnsbeer.com

Got a question, idea, or just want to say ‘Hi’? Gareth and Alex are only a call or email away.

Here’s to great people, great service, and great drinks. Cheers!


DEAR

CUSTOMER

CONTENTS

Welcome to the September & October edition of The Offers List.

As autumn arrives and the nights draw in, customers naturally gravitate towards

richer, more comforting pints. With Cask Ale Week taking place this September,

we’ve got everything you need to create a standout cask offering.

Featured on the front cover is TENS Vodka, the brainchild of founders Tom Simmons

and Aaron Ramsey. Crafted in Wales, TENS Vodka is clean and smooth, with a

unique depth of flavour, a truly premium spirit. Turn to page 4 to find out more.

With Cask Ale Week running during September we have a huge cask selection for

you. From our Cask champions to our guest beers there is something for everyone.

06 CASK

19 KEG

23 CRAFT

27 LAGER

29 CIDER

We understand that updating your wine list can be disruptive. That’s why we’re here

to help, from wine tastings and curating your list, to design and print. We’ll guide you

through the process to make it as seamless as possible for you and your team.

This period is the best time to plan effectively for the big festive trading period and we

have included some tips to make sure your venue is set up to ensure maximum profits

this Christmas.

30 PACKAGED

34 WINE

42 SPIRITS

Take advantage of our deals and kick start your autumn sales!

Cheers!

46 SOFT DRINKS

48 SNACKS

Rhys and all at Hurns.


Introducing...

TENS VODKA

PREMIUM VODKA. CRAFTED IN WALES.

With an exceptionally smooth finish and a distinctive

depth of flavour, TENS premium vodka is Welsh spirit,

distilled. Created by masters of their craft, every

ingredient is locally sourced and precisely chosen.

Delivering quality without compromise.


WHAT?

TENS is a luxury vodka, produced and bottled in

Wales. Meticulously crafted from a blend of premium

rye, wheat, and potato distillates, it’s married with pure

Brecon Beacons water to create a uniquely smooth,

perfectly balanced taste.

WHO?

Founded by celebrated chef Tom Simmons and

internationally renowned footballer Aaron Ramsey,

TENS is born from shared values: dedication, precision,

and passion. From leading a team to victory in front of

roaring fans, to leading an award‐winning kitchen, to

launching an exceptional spirit with a master distiller.

The common ground is clear: skill, exacting standards,

and spirit.

WHY?

Each batch of TENS undergoes a multi‐stage distillation

process to achieve exceptional clarity and a finish

smoother than smooth. Enjoy it neat, over ice, or as the

base for an impeccably‐crafted cocktail. This is vodka,

elevated.

PERFECTION

FOR MOMENTS

THAT MATTER.

Want to stock a premium product from two

of Wales’ best‐known icons? Contact your

account manager today.


CASK

CELEBRATE BRITAIN’S NATIONAL DRINK

Cask Ale Week is a brilliant opportunity for On Trade venues to get

involved and encourage your customers to try and promote real ale by

organising events and activities throughout the week.

#CaskAleWeek

Formed in the early nineties by Cask Marque, Cask Ale Week

is supported by the major trade organisations, brewers & pub

groups as well as The Campaign for Real Ale (CAMRA).

*https://www.morningadvertiser.co.uk/Article/2022/12/02/facts-on-cask-ale **https://www.greeneking.co.uk/our-beers/greene-king/greene-king-ipa

GREAT TRADITION *

Ales are the oldest style of beers, with roots firmly

in British history.

A TOP FERMENTER

A unique style of beer made with water, malted barley,

hops and yeast - a living thing thanks to the fermenting

yeast that remains in the barrel.

A PERFECT MATCH

Cask ale is more complex and

fuller in body than lager.

THE PERFECT SERVE

Cask conditions and settles in the pub, develops

its true character and elegance and the iconic beer

hand pull delivers the perfect pint.

THE ORIGINAL ‘CRAFT BEER’

delivery and maintaining in the pub cellar

through to the final serve.

COMING

SOON

nov

5

bonfire

To get involved, download resources from

CASKALEWEEK.CO.UK

You could link your planned current

events with Cask Ale Week to maximise

publicity. You don’t have to be a Cask

Marque member to take part.

MULTI

AWARD

WINNING

CASK BEER

night

dec christmas day dec

25 31

new year’s eve

6 THE OFFERS LIST


CASK

GET PREPARED FOR CASK ALE WEEK

WITH OUR FANTASTIC OFFER AVAILABLE THROUGHOUT SEPTEMBER

ABBOT

PREMIUM ALE 5.0% ABV

OLD SPECKLED HEN

ENGLISH PALE ALE 4.5% ABV

GREENE KING IPA

SESSION ALE 3.4% ABV

OLD GOLDEN HEN

GOLDEN ALE 4.1% ABV

DEUCHARS

INDIA PALE ALE 3.8% ABV

SIGHT: RICH AMBER

SIGHT: AUBURN & COPPER

SIGHT: COPPER

SIGHT: GOLD

SIGHT: GOLD

S MELL: CARAMEL & FRUITS

S MELL: MALTY, TOFFEE

S MELL: CARAMEL & CITRUS

S MELL: GRAPEFRUIT & MANGO

S MELL: AROMATIC & CITRUS

T ASTE: WARMING, FRUITY,

BISCUITY MALTINESS

T ASTE: MALTY, TOFFEE,

CARAMEL, FRUITY

T ASTE: CLEAN, CRISP AND

MOREISH BALANCE

T ASTE: MALTY SWEETNESS &

TROPICAL FRUIT

T ASTE: FLORAL & ZESTY

FRUITY BALANCE

EMAIL: WHOLESALE@GREENEKING.CO.UK FOR YOUR FREE CELLAR SUPPORT KIT

*Promotion from 1st – 30th September 2025. Purchase any 2 x 9g firkins of Abbot Ale, Old Speckled Hen or GKIPA to qualify. Free Cask Ale Week kits consist of: 5 tent cards, 5 Cask Ale Week crowners,

2 ‘coming soon’ font hangers, & 2 ‘resting’ crowners. Cellar Support kits sent separately on request, 1 per venue. No limit to the number of Cask Ale Week kits per outlet. Subject to availability.

T&C’s: Promotional offer available from 1st September – 31st October 2025. Buy any 2 x 9g Firkins of Old Speckled Hen, Old Golden Hen or Haunted Highlander to

qualify for a FREE Halloween kit. 50 kits are available on a first to qualify basis. Subject to stock and depot availability.

A bewitching ruby ale with a full-bodied depth that

lingers like a ghostly whisper. Brewed with the finest

rye, its rich flavour will send shivers down your spine.

Perfect for raising spirits this Halloween!

SEPTEMBER - OCTOBER 2025

7


JANUARY SEASONALS

SEPTEMBER GUEST BREWER

LANDLORD

PALE ALE

BOLTMAKER

BITTER

KNOWLE SPRING

BLONDE ALE

£132.44

9GL

4.3% ABV

£113.95

9GL

4.0% ABV

£115.50

9GL

4.2% ABV

BUY ANY 2 X 9'S FROM THE TIMOTHY TAYLOR'S RANGE

AND RECEIVE A FREE 70CL OF KRAKEN RUM

MUST TAKE IN ONE DELIVERY TO QUALIFY

8 THE OFFERS LIST


OCTOBER GUEST BREWERS

PORTOBELLO

STAR

ST PETER’S

GOLD DUST

ST PETER’S

PLUM PORTER

£99.00

9GL

4.3% ABV

£99.00

9GL

4.5% ABV

£104.00

9GL

4.6% ABV

BUY ANY 2 X 9'S FROM THE OCTOBER RANGE AND

RECEIVE A FREE 70CL OF JJ WHITLEY ARTISANAL VODKA

MUST TAKE IN ONE DELIVERY TO QUALIFY

SEPTEMBER - OCTOBER 2025

9


CASK

BUY TWO DIFFERENT

BEERS AND RECEIVE

A FREE 70cl KRAKEN

RUM

For further information, please contact Simon French

simon.french@timtaylors.co.uk 07790 884057

All for that taste of Taylor’s

timothytaylor.co.uk

10 THE OFFERS LIST


CASK

ONLY

£105

AVAILABLE FOR PREORDER

SEPTEMBER - OCTOBER 2025

11


C SRAEY

O YREWER

W ED

£ 0.

CASK

T .5202 rebotcO ts13 - rebmetpe

S

orP.tsalskcotstslih wytilib m aliavaottcejb reto u girehtsevreser htiwotthard orpsihtwm atan oito n y

t WnodnoL BQ24 ,htuoS enaLkciwsihC ,yrewerBnfifirG ,detimiLKU ihasA :retom orP .emi

12 THE OFFERS LIST


CASK

Brewed by JW Lees & Co (Brewers) Ltd in the United Kingdom, under licence.

Boddingtons is a registered trademark of AB InBev UK Ltd.

©2025 ABInBev Limited

SEPTEMBER - OCTOBER 2025

13


CASK

CASK CHAMPIONS

OUR ALWAYS IN STOCK RANGE

LOCAL WELSH BEERS

£84.50

5.0% ABV

£82.50

4.2% ABV

£79.99

3.8% ABV

£104.40

4.6% ABV

£92.00

4.5% ABV

£99.75

4.5% ABV

POS & PERMANENT PUMP CLIPS AVAILABLE

14 THE OFFERS LIST


CASK

REGIONAL & NATIONAL BEERS

CASK CHAMPIONS

OUR ALWAYS IN STOCK RANGE

£104.00

4.5% ABV

£88.90

4.2% ABV

£132.44

4.3% ABV

£105.00

4.1% ABV

Available in 10gl Cask

£107.00

4.4% ABV

£108.50

4.5% ABV

POS & PERMANENT PUMP CLIPS AVAILABLE

SEPTEMBER - OCTOBER 2025

15


CASK

CASK AVAILABLE TO ORDER

BRAINS BREWERY

DARK MILD ALE

BITTER ALE

REFRESHING ALE

PREMIUM BITTER

CARLSBERG MARSTON'S

FULLER'S

GOWER BREWERY

WYE VALLEY

ALL CASKS ARE

9 GALLONS,

UNLESS WE MENTION

OTHERWISE!

16 THE OFFERS LIST


CASK

CASK AVAILABLE TO ORDER

GREENE KING

SHARP'S BREWERY

TIMOTHY TAYLOR'S

ST AUSTELL

POS &

PERMANENT

PUMP CLIPS

AVAILABLE

SEPTEMBER - OCTOBER 2025

17


CASK

This is the Welsh Red Ale

that got our name out

there by winning the

Champion Beer of Britain

in 2015. And it’s tasting as

good as it ever has.

GOLDEN

CITRUS / PINE

FLORAL

Pine and citrus notes combine for a

light floral touch - giving it a taste

that's out of this world. Some

would even say Cosmic. And yes,

that some is us. We're saying it.

RED / GOLDEN

CITRUS

TROPICAL / CARAMEL

This is the Welsh Red Ale

that got our name out

there by winning the

Champion Beer of Britain

in 2015. And it’s tasting as

good as it ever has.

RED / GOLDEN

EMAIL SALES@TINYREBEL.CO.UK

TO ORDER TODAY.

CITRUS

TROPICAL / CARAMEL

EMAIL SALES@TINYREBEL.CO.UK

TO ORDER TODAY.

18 THE OFFERS LIST


KEG

INTRO

DEAL

THE K

THE KING IS IN SESSION

TROPICAL, WHATEVER

THE WEATHER

5%

ABV

Install Rebel IPA or Clwb Tropica and get:

1 x 30L for free and another 1 x 30L after 13 weeks*

POS Kit including NEW BRANDED HANDLE

EMAIL SALES@TINYREBEL.CO.UK TO ORDER TODAY.

*must do a minimum of 1x30L per week for 13 weeks

I

SEPTEMBER - OCTOBER 2025

19


KEG

INSTALL

DOOM BAR

Receive 3x

FREE Kegs

1x keg on install – 2x at 13 weeks*

*Customer must purchase 11 kegs in first 13 weeks to recieve further 2 kegs

Please contact your local representative for more details.

@SHARPSBREWERY

WWW.SHARPSBREWERY.CO.UK

20 THE OFFERS LIST


CASK

Buy any 2 Sharp’s

9G cask.

Receive a Black

Cow vodka FREE

SHARP’S ATLANTIC | SHARP’S DOOM BAR

SHARPS TWIN COAST

Please contact your local representative for more details.

Promotion valid from 1st September - 31st October 2025

@SHARPSBREWERY

WWW.SHARPSBREWERY.CO.UK

SEPTEMBER - OCTOBER 2025

21


KEG

SPECIALIST KEG BEERS - KEG BEERS

WADWORTH

HENRY'S IPA

30L

£58.00

WADWORTH

6X

30L

£69.95

RHYMNEY EXPORT

50L

£89.95

FELINFOEL

IPA

30L

£62.50

FELINFOEL

DOUBLE DRAGON

30L

£69.99

PERMANENT HAND PULLS

AVAILABLE ON ALL

THESE KEG LINES.

CONTACT US FOR MORE

INFORMATION.

22 THE OFFERS LIST


CRAFT

CRAFT BEER KEG

IN STOCK

BEAVERTOWN NECK OIL

4.3% SESSION IPA

30 Litre Sankey

BLUE MOON BELGIAN WHITE

5.4% BELGIAN STYLE WHEAT ALE

20 Litre Grundy

BRAINS BARRY ISLAND IPA

5.0% AMERICAN STYLE IPA

30 Litre Sankey

BRIXTON RELIANCE PALE

4.2% PALE ALE

30 Litre Sankey

BROOKLYN THE STONEWALL INN

4.6% IPA

30 Litre Sankey

DEYA STEADY ROLLING MAN

5.2% PALE ALE

30 Litre Sankey

HAWKSTONE IPA

4.8% IPA

50 Litre Sankey

HAWKSTONE

4.8% LAGER

50 Litre Sankey

SALT ALPACALYPSE

4.3% SESSION IPA

50 Litre Grundy

SALT JUTE SESSION IPA

4.2% IPA

30 Litre Grundy

TINY REBEL CLWB TROPICA

5.0% TROPICAL IPA

30 Litre Sankey

TINY REBEL REBEL IPA

4.3% SESSION IPA

30 Litre Sankey

UILTJE JUICY LUCY

5.5% NEIPA

30 Litre Sankey

FULL SUPPORT OF GLASSWARE AND POS

AVAILABLE ON ALL THESE BRANDS

SEPTEMBER - OCTOBER 2025

23


CRAFT

RECEIVE 1 x 11G

KEG AND

INSTALLATION

KIT FREE

FOR ALL NEW

STOCKISTS

Alpacalypse uses American

hops to create an easy-going

modern hazy pale ale with a citrus

aroma, subtle tropical flavour and

a gentle bitterness, delivering a

light and refreshing finish.

Please contact your local representative for more details.

1 x 11G keg. Promotion valid 1st September - 31st October 2025.

7319-1 ALP Sep-Oct 210x297mm Ad.indd 1 24/02/2025 16:59

24 THE OFFERS LIST


CRAFT

Introducing Bavaria,

a genuine import from the

iconic, family-owned brewery.

300 years of Dutch brewing tradition,

expertise and scale combine to

deliver true quality and great value

Available as 5% premium pilsner

and and accessible, great tasting

3.4%

New fully wrapped pint glassware

and supporting POS available for

all stockists

Available formats:

50l 5% keg, 50l 3.4% keg

24x 330ml NRB 0.0% Alc

SEPTEMBER - OCTOBER 2025

25


STOUT

26 THE OFFERS LIST


LAGER

a taste suprÊme

since

Stock the

2nd largest

premium

lager brand

in the on-trade

Premium price

point with the potential to

add an

incremental

£300

per week

to your sales

receive a free

keg & POS package

worth £200

Promotion valid for duration of brochure promotional period.

One deal per install per outlet. Available whilst stocks last. Subject to change.

Branded bespoke fount available from April 2025.

3177638 Biere Trade Advert - Update to fount_A4_V3.indd 1 2024-12-18 16:34

SEPTEMBER - OCTOBER 2025

27


LAGER

INSTALL PORETTI

and

RECEIVE A FREE

KEG & POS KIT

Promotion valid for duration of brochure promotional period.

One deal per customer.Deal subject to change. Whilst stocks last.

3577142 Poretti WTTL Install Advert - RTM_A4P_V3.indd 1 20/03/2025 15:38

28 THE OFFERS LIST


CIDER

INSTALL THATCHERS GOLD

ON DRAUGHT & RECEIVE

A FREE KEG & POS KIT

Thatchers Gold is the No.1 brand choice for apple cider drinkers.

W I N !

Plus be in with a

chance to win 1 of 5

pairs of O2 Arena

concert tickets!

*Install Thatchers Gold on draught replacing a

competitor cider and receive a free 50l keg & a free

POS Kit including 24 x pint glasses, 12 half pint glasses,

2 bar runners & 200 drip mats. Plus be in with a chance

to win a pair of O2 Arena concert tickets -

5 pairs to be won.

*tickets subject to availability and for full terms

and conditions head to www.thatcherscider.co.uk

SEPTEMBER - OCTOBER 2025

29


PACKAGED

PACKAGED

CO L L E C T I O N

24 x 330ml

£22.99

12 x 550ml

£21.99

24 x 330ml

£26.50

12 x 568ml

£17.49

24 x 330ml

£25.99

15 x 500ml

£28.50

30 THE OFFERS LIST


PACKAGED

CHEERS TO BIER THIS OKTOBERFEST!

20 th September – 5 th October

Pull out all the stops during Oktoberfest with special events and Bavarian decorations and it will provide a

very nice pre-Christmas boost. By focussing on creating an authentic Bavarian atmosphere with German

decorations, food, and beer you can increase footfall and encourage customers to stay longer.

BEER TASTING

Offer your customers a beer tasting experience -

it's a great way to join in the bier-celebrating

festivities this Autumn and boost sales in your venue.

Offer speciality German beer. E.g. Erdinger Weissbier

- the crowning glory of traditional Bavarian brewing

skills. Gently spicy, lively and harmonious.

THEME NIGHTS

Serve a variety of German beers and add

some schnitzel, wurst and apfel strudel

to the menu for the night.

THE BUZZ!

Promote your event on social media, using

relevant hashtags and engaging content.

OUTSIDE BEER TENTS

If your venue has outdoor space, you

may want to utilise it to mimic the

classic Oktoberfest tent atmosphere.

GET THE PARTY STARTED

Why not book a live Oompah band,

or play music to encourage Bavarian

dancing, fun and games?

DID YOU KNOW?

Oktoberfest originally

started in 1810 as a royal

wedding celebration in

Munich - and it’s been

going strong for

215 years ever since!

1685_WKD_Unitas_HalfPg.indd 1 16/07/2025 14:02

HALLOWEEN IS NOW ONE OF THE BIGGEST

OCCASIONS IN UK PUBS AND BARS

With Halloween falling on a Friday it really is a great

opportunity to raise weekend spirits and drinks sales.

Spirits have emerged as the standout category during

the Halloween period, with a notable Rate of Sale

(RoS) uplift of +28.7% ** on the day itself. Younger

drinkers largely stimulate this growth.

In terms of specific spirit sub-category choices,

Halloween is a particularly key sales opportunity for

vodka (+71% uplift) and tequila (+51.6% uplift),

which show the highest performance boosts on

Halloween (vs the average Tuesday).

Drinks promotions are a key influencing factor for

attracting these Halloween customers.

A big challenge is to attract younger customers from

parties at home and into the On Trade so making

the atmosphere and drinks offers as attractive

as possible is key to success. Creating some spooky

cocktails could be a winner.

In 2024 it delivered a

£154 UPLIFT

PER VENUE

v annual average *

FRIDAY 31 ST

OCTOBER

*Five biggest occasions for drinks sales in2024 revealed.Morning Advertiser24.2.25.

**https://cgastrategy.com/young-spirit-drinkers-drive-halloween-sales-uplift-in-the-on-premise/2024

SEPTEMBER - OCTOBER 2025

31


PACKAGED

with

CIDER

CHARACTER

HAVE YOU TRIED

TAFFY APPLES?

CRISP, FRESH AND

UNMISTAKABLY WELSH.

£18.95

PER CASE

12 X 500ML

BEDRINKAWARE.CO.UK

32 THE OFFERS LIST


PACKAGED

B F SESAC 5

T AF EGNARYLIM REP

A F ROF %0.0 A T

SCAN FOR A CHANCE TO

WIN EXCLUSIVE REWARDS

1 8 U+ aliav R&K A.yln delb niru oIO orpg moito Sts1d plan oire e etp m Ots13otre b otc natsalskcotstslih cifice b 2re psd wytilib 0 aliavaottcejb us52

*

Peroni Nastro Azzurro 5% (24x330ml)

Peroni Nastro Azzurro 0.0% (24x330ml)

to t this brochure feature only. In one transaction buy any 5x cases (24 x 330ml) of Peroni Nastro Azzurro, Peroni Nastro Azzurro Gluten Free, ,erF netulG orruzA Peroni ortsaN Nastro inoreP Azzurro ,orruzA Gluten ortsaN Free inoreP 5% (24x330ml)

fo )lm03 x 42( sesac x5

Peroni P Nastro Azzurro 0.0%, to receive a free case (24x 330ml) of Peroni Nastro Azzurro 0.0% from .%0.0 Butcombe orruzA ortsaN Free Trade. inoreP fo )lm03 x42( esac erf a eviecer ot ,%0.0 orruzA ortsaN inore

Promoter P reserves the right to withdraw this promotion at any t South, London W4 2QB. BQ2 4W nodnoL ,htuoS enaL

SEPTEMBER - OCTOBER 2025

33


UNCORK THE FULL POTENTIAL

OF YOUR WINE OFFERING

At Cellar Drinks, we specialise in helping the on-trade enhance their wine

offering through a hands-on, supportive approach designed to boost both

confidence and sales on the floor.

Guided Wine Tastings for Your Team

We believe that a well-informed team sells more wine. Our tailored tastings are designed to

educate and inspire your staff, whether they’re complete beginners or seasoned servers.

We guide them through tasting techniques, key flavour profiles, and ideal food pairings,

all in a relaxed, approachable format. The result? More confident recommendations,

upsells, and happy customers.

Free Wine List Design & Print

First impressions matter, and your wine list is no exception. We offer completely free custom wine list

design and printing to suit your brand and venue style. Whether you need a standalone wine menu,

food pairing suggestions, or an integrated drinks list, we’ll create something clean, professional, and

visually appealing, ready to hand to your guests.

Smart, Balanced Wine Selections

We work closely with you to create a wine range that’s easy to sell, cost-effective, and perfectly

matched to your venue. From crowd-pleasers and house favourites to premium options that elevate

your offer, we’ll ensure every bottle earns its place.

Why Work With Us?

· No-pressure tastings and advice - we want what works for you

· Wines selected for value, quality, and margin

· Friendly, personal support from our team

· Fast turnaround on menu design and print

Ready to Refresh Your Wine Offer?

Book a tasting with us or request a sample wine list today. Whether you’re updating your

house wine or building a full new drinks list, we’re here to help you pour with confidence.

Contact Alex Thomas - alex@hurnsbeer.com

34 THE OFFERS LIST


WINE

IT’S TIME TO CHANGE YOUR HOUSE WINE

Williams Grove makes an excellent house wine due to its balanced, approachable flavour

that pairs well with a variety of dishes. It offers flexibility for any occasion, making it a

versatile choice for both casual and formal settings.

JUST

£5.49

per bottle

SMALLER BOTTLES, BIGGER PROFITS

By adding single-serve bottles to your menu, you can

optimise inventory, reduce waste, and boost sales while

offering customers a unique and flexible way to enjoy wine.

Available in 24 x 187ml

SEPTEMBER - OCTOBER 2025

35


Time for

PROSECCO!

£7.29

a bottle

£7.79

a bottle

£7.19

a bottle

NUÀ

PROSECCO DOC

LA FORNARINA

PROSECCO DOC

CORTESTRADA

PROSECCO

also available in 200ml

36 THE OFFERS LIST


WINE

.GREETINGS FROM ITALY

A Toast from Italy.

Sealed with Flavour.

ONLY

£4.75

per bottle

SEPTEMBER - OCTOBER 2025

37


Talk to Hurns.

TIME FOR A NEW WINE LIST?

WE’RE READY WHEN YOU ARE

38 THE OFFERS LIST


WINE

PEREGRINO

WINES OF CHILE

Quality, Value & Consistency for Your Wine List

Peregrino is a versatile and reliable Chilean range that delivers consistent quality and excellent value.

Sourced from Chile’s renowned Central Valley, these wines are fruit-forward, approachable, and offer

a clean, recognisable varietal style that appeals to a broad audience, driving repeat sales.

Why Peregrino Works for Your Outlet:

Wide Appeal

From the zesty freshness of Sauvignon Blanc to the ripe, plush notes of Merlot,

there’s a style to suit every palate and menu.

Consistent Quality

Each varietal delivers clear, dependable flavour profiles, ensuring customers

return for the same great experience every time.

Value That Sells

Premium taste at an accessible price point, giving you strong

margins without compromising on quality.

Ease & Reliability

Screw-cap bottles for quick service, vegan-friendly options,

and consistent stock availability for smooth supply.

With its easy-drinking styles, eye-catching labels, and wide customer appeal, Peregrino

is the perfect house-pour or menu staple that keeps guests ordering and sales flowing.

JUST

£6.39

a bottle

SEPTEMBER - OCTOBER 2025

39


MISTRESS OF WINE’S

AUTUMN PICKS

AUTUMN WINE RECOMMENDATIONS FROM OUR VERY

OWN MASTER OF WINE, SAM CAPORN

As proud members of the Society of

Vintners, we have the inside track on

this season’s hottest pours. The Mistress of

Wine, Sam Caporn, reveals what’s in her

glass this autumn.

When it comes to drinking wine, it’s always worth considering

that what people want to eat and drink throughout the course

of the year changes and notably, this is with the different

seasons. I love how the sunshine makes me reach for a chilled

red, a lively, refreshing white and of course, an ice cold glass

(or two) of rosé and these styles all work well with the warm

weather.

The requirement from wine is refreshment, enlivening acidity

and nothing too overpowering to marry well with the season’s

salads and lighter fare such as fish and ‘al fresco’ picnics. Even

a BBQ needs a red with soft tannins and some bouncy fruit to

work well with sweet marinades.

Suddenly, the kids are back at school, the nights start drawing

in, the long evenings of sitting outside are over, and the

seasonal cycle continues its march, marked by the

turning of the leaves, the closing of the curtains

and wine-wise; reaching for something altogether

more comforting and structured.

If we are lucky, summer and autumn might be

bridged by an ‘Indian Summer’ when the warm

days stretch into September. As this transition

occurs, an ideal wine style is Albariño (typically

from the Rias Baixas region of Spain) or a

Portuguese Alvarinho – the same grape, just

different names.

The combination of juicy, bouncy stone fruits with

a lick of citrus and seaside salinity is fantastic with

white meats, chicken Caesar salads or salmon.

Try the Albanta Albariño, which has pretty

aromas of white stone fruit and a fresh, citrus

minerality.

The Alba Vega 2023 from Spain is delicious

– lighter, tighter and brighter but with peach

blossom, grapefruit and lime zest. Tangy and

fresh but also with a pleasing texture so that it

works well both with the late summer and the

approach of autumn.

40 THE OFFERS LIST


WINE

Once autumn is well underway and food

becomes slightly richer as the weather gets

colder, so too does wine need to up its

game structure-wise to cope.

Whites for me that are synonymous with

autumn are those that are generous

with plenty of ripe stone fruits, such as

peach and apricot. Viognier (amazing

with chicken tagine and Middle Eastern

dishes) is a classic choice, as of course

is Chardonnay. The oaked ones proving

that extra layer of comfort. If there has

been any oak ageing as the notes of

cinnamon and spice add more depth, such

as the Tiempo + Tierra Barrel Fermented

Chardonnay 2024 from Navarra, just

add a roast chicken or fish pie for autumn

nirvana.

When it comes to reds and once we

move firmly into October and November,

I certainly reach for more reds from the

rack than whites, medium-bodied reds

with blue and purple fruits are a great

choice: think Merlot, Nero d’Avola and

Tempranillo.

The Lomas Carrera Merlot 2024 is a

wonderful example, brimming with black

pepper, capsicum, cassis, cassis leaf and

dark chocolate. Supple, medium-bodied

and tasty it can be enjoyed with red meats,

burgers or lasagne but is soft enough to

take through to the sofa and sip in front

of Strictly.

Arcano Nero d’Avola 2024 is a

gorgeous wine, full of bouncy fruit such

as plums, raspberries, Morello cherry

and fruits of the forest. A great post

‘trick-or-treating’ pick me up. Think

chilli-con-carne, a warming bowl of

spaghetti Bolognese or a pizza.

Finally, a Spanish Tempranillo

is an archetypal autumn wine,

medium-bodied, easy-drinking and

comforting.

The Señorial Tempranillo Rioja

2023 is juicy with blueberries,

raspberries, red cherries and plums

with well-balanced tannins and can

be matched with a wide range of

different foods from lamb to roasted

vegetables and of course, paella!

Soon enough though, autumn is

over and the reds get richer and

even more flavoursome to cope

with the next season’s food and

festivities.

SEPTEMBER - OCTOBER 2025

41


SPIRITS

SPIRITS

CO L L E C T I O N

PRICE

DROP

SMIRNOFF

£13.99

70cl

£26.99

1.5L

CAPT MORGAN

£14.99

70cl

£30.99

1.5L

GORDON'S

£14.50

70cl

£29.99

1.5L

GORDON'S PINK

£15.99

70cl

£30.99

1.5L

JACK DANIEL'S

£19.99

70cl

£39.99

1.5L

JÄGERMEISTER

£15.99

70cl

42 THE OFFERS LIST


SPIRITS

Customers are increasingly willing to spend more on a superior drink that

elevates their drinking experience.

Place your premium drinks in a prime eye-level location

on your back bar display.

Organise your premium shelf into: good, better, best.

Separate your light spirits from your dark spirits.

Use lighting to really draw your guest’s eye to this area.

Upsell by giving your customers a story behind the

premium drink, from its ingredients to its origins.

Premium Spirits account for market value of

over 35% *

has fuelled the rise in premium spirit sales,

e.g. Pornstar Martini and Espresso Martini

- both of which heavily feature premium spirits -

are favourites among pub-goers, making them

essentials on most bar menus.

Vodka

With a market size of £2.2 billion,

now constitute 10.3% of

vodka sales, appealing to younger demographics.

Vodka is also a key ingredient in iconic cocktails

like the Pornstar Martini.

Whisky

connoisseurs, who prefer neat whisky,

making it a premium segment.

Gin

Whilst gin is the third-largest spirits category,

dominate sales,

accounting for 40% of the market.

Some Spirit Highlights

Rum

Rum has experienced a

in the premium+ sub-category,

expanding by 61% compared to pre-COVID

63% of total rum sales.

*Spirits Market Insights 2024–2025 - Value for Venue.

SEPTEMBER - OCTOBER 2025

43


SPIRITS

Introducing...

£30

a bottle

A PREMIUM VODKA BROUGHT TO YOU BY

INTERNATIONAL WELSH FOOTBALLER AARON RAMSEY

AND CELEBRATED CHEF, TOM SIMMONS.

44 THE OFFERS LIST


SPIRITS

VODKA BASED

HALLOWEEN COCKTAILS

Black Russian

Widow

50ml Vodka

25ml Kahlua

Crimson

Cosmo

50ml Vodka

25ml Triple Sec

Top with Cranberry Juice

Fresh Lime Juice

Ghost

Widow

50ml Vodka

25ml Kahlua

Layer with Cream

Woooo

Woooo

25ml Vodka

25ml Peach Schnapps

Top with Cranberry Juice

Monster

Mule

50ml Vodka

Fresh Lime Juice

Top with Ginger Beer

Vampire

Martini

50ml Vodka

15ml Dry Vermouth

Lemon Twist/Olive

Scaredriver

50ml Vodka

Top with Orange Juice

Boo

Lagoon

25ml Vodka

25ml Blue Curacao

Top up with Lemonade

NATIONAL VODKA DAY 4TH OCT 2025

SEPTEMBER - OCTOBER 2025

45


SOFT DRINKS

BRITVICS-2025-0004 Pepsi Dispense AD Update AW_HR.pdf 1 20/02/2025 12:24

FREE £1,100 STOCK BUNDLE

WHEN YOU iNSTALL PEPSi DiSPENSE **

PEPSi MAX*

iS THE NUMBER 1 SUGAR FREE COLA ON DiSPENSE

FREE STOCK BUNDLE iNCLUDES

PEPSi MAX BAG iN BOX

PEPSi REG BAG iN BOX

R WHiTES BAG iN BOX

PEPSi GLASSWARE CASE

ICE BUCKET

BAR RUNNERS

T-SHiRT PACK

PLEASE CONTACT YOUR BRITVIC REPRESENTATIVE

OR SCAN THE QR CODE TO REGISTER YOUR INTEREST

T&Cs: Free stock bundle includes 4 x BIBs, 1 x Case of Glassware, 1 x Ice Bucket, 2 x Bar Runners, 1 x T-Shirts. *CGA by NielsenIQ, Licensed database, Value & Volume sales (L), Sugar Free Draught Colas Britvic

defined, MAT TY 28.12.24. For further information, please contact Britvic at Pressoffice@Britvic.com. **Based on retail value of 4 free BIBs (92.38 serves x 4 BIB = 369.52 serves at average retail sale price of

£2.71. Prices always at the discretion of the customer) plus Welcome Bar bundle (value of over £60). Subject to availability and while stocks last. Max 1 of each stock bundle per outlet. Subject to customer having

a Pepsi Max Dispense unit contract and installed. 4x FREE BIBs are given during installation, the remaining items can be claimed by clicking the link provided on your welcome email from sensational drinks,

registration & a valid email address is required. Please refer to your dispense contract for full Terms and Details. Promotor: Britvic Soft Drinks, Breakspear Park, Breakspear Way, Hemel Hempstead, HP2 4TZ.

46 THE OFFERS LIST


SOFT DRINKS

Coca-Cola Zero Sugar 330ml glass bottle

Great

Taste.

Zero

Sugar.

SAVE £3.00

Contact your account manager for more information

© 2025 The Coca-Cola Company. All rights reserved. COCA-COLA ZERO SUGAR and THE CONTOUR BOTTLE is a registered trademark of The Coca-Cola Company. While stocks last

*Source: CGA, GB Pubs (Food + Wet Led), Cola Brands, Value Sales and Value % Chg vs. PY, MAT to P8 31/08/24

Coca-Cola

Zero Sugar is the

fastest growing

Light Cola Brand

in GB Pubs

in value (£)*

SAVE £2

The

Ultimate

duo

Sprite

is the #1

Lemon & Lime

drink in on

premise

in value (£)*

Fanta

is the #1

Flavoured

Carb Brand in

GB Pubs

in value (£)**

Fanta & Sprite 330ml glass bottles

Contact your account manager for more information

© 2025 The Coca-Cola Company. All rights reserved. FANTA, SPRITE and THE CONTOUR BOTTLE

is a registered trademark of The Coca-Cola Company.While stocks last.

*Source: Nielson and CGA, Brand Battles, Value and volume, MAT to P8 31/08/24

**Source: Nielson and CGA GB data, Value (£), MAT to end of P8 2024

SEPTEMBER - OCTOBER 2025

47


SNACKS

Premium Hand Cooked

PORK CRACKLING

& SCRATCHINGS

Crackling is double cooked for a lighter texture

FOUR FLAVOURED CRACKLING AND ONE

SCRATCHINGS AVAILABLE AS A 20 X 35G BAG

49%

PROTEIN

Salted, Chilli , Salt & Vinegar

English Mustard Crackling

AN ESSENTIAL FOR PUBS - MADE IN THE UK

48 THE OFFERS LIST


CHEERS TO BIER THIS OKTOBERFEST!

20 th September – 5 th October

Pull out all the stops during Oktoberfest with special events and Bavarian decorations and it will provide a

very nice pre-Christmas boost. By focussing on creating an authentic Bavarian atmosphere with German

decorations, food, and beer you can increase footfall and encourage customers to stay longer.

BEER TASTING

Offer your customers a beer tasting experience -

it's a great way to join in the bier-celebrating

festivities this Autumn and boost sales in your venue.

Offer speciality German beer. E.g. Erdinger Weissbier

- the crowning glory of traditional Bavarian brewing

skills. Gently spicy, lively and harmonious.

THEME NIGHTS

Serve a variety of German beers and add

some schnitzel, wurst and apfel strudel

to the menu for the night.

THE BUZZ!

Promote your event on social media, using

relevant hashtags and engaging content.

OUTSIDE BEER TENTS

If your venue has outdoor space, you

may want to utilise it to mimic the

classic Oktoberfest tent atmosphere.

GET THE PARTY STARTED

Why not book a live Oompah band,

or play music to encourage Bavarian

dancing, fun and games?

DID YOU KNOW?

Oktoberfest originally

started in 1810 as a royal

wedding celebration in

Munich - and it’s been

going strong for

215 years ever since!

HALLOWEEN IS NOW ONE OF THE BIGGEST

OCCASIONS IN UK PUBS AND BARS

With Halloween falling on a Friday it really is a great

opportunity to raise weekend spirits and drinks sales.

Spirits have emerged as the standout category during

the Halloween period, with a notable Rate of Sale

(RoS) uplift of +28.7% ** on the day itself. Younger

drinkers largely stimulate this growth.

In terms of specific spirit sub-category choices,

Halloween is a particularly key sales opportunity for

vodka (+71% uplift) and tequila (+51.6% uplift),

which show the highest performance boosts on

Halloween (vs the average Tuesday).

Drinks promotions are a key influencing factor for

attracting these Halloween customers.

A big challenge is to attract younger customers from

parties at home and into the On Trade so making

the atmosphere and drinks offers as attractive

as possible is key to success. Creating some spooky

cocktails could be a winner.

In 2024 it delivered a

£154 UPLIFT

PER VENUE

v annual average *

FRIDAY 31 ST

OCTOBER

*Five biggest occasions for drinks sales in2024 revealed.Morning Advertiser24.2.25.

**https://cgastrategy.com/young-spirit-drinkers-drive-halloween-sales-uplift-in-the-on-premise/2024

SEPTEMBER - OCTOBER 2025

49


'Tis the season to plan for

Christmas profits

Here are some tips to help you navigate the Christmas rush and keep your venues running smoothly,

your staff happy, and your profits maximised. The Christmas rush in the UK hospitality industry is both

a challenge and a huge opportunity.

Your staff

Use data from previous festive periods to predict

your busiest periods and staffing levels

Train seasonal staff thoroughly so they understand

the drink and food menus and processes

Your Menu

Streamline your food menu so it easy to manage

and reduces waste

Focus on crowd-pleasers

Offer set menus and make them shine

Use common ingredients across the dishes

Your Bookings

Use booking deposits with a clear customer friendly

policy

Track dietary needs early and ask about allergens

ask about allergens at

the time of booking

Your Drinks Range

Stock up in advance and display your premium soft

drinks and spirits in prominent positions to get

ready for Christmas sales

With customers looking for a different tipple to

raise a toast to the festive season, Cask Ales also

offer the opportunity to experiment with new

flavours and festive ales

Your Profit

Upsell festive specials such as mulled wine, festive

cocktails or dessert pairings

Create packages for office parties and groups

including drinks and food at a slightly reduced rate

Consider opening earlier or closing later with

extended opening hours

Happy staff are productive staff so keep morale

high by celebrating successes and giving positive

feedback

COMING

SOON!

nov

5

bonfire

night

dec

25 christmas day dec

31

new year’s eve

50 THE OFFERS LIST


NEED TECHNICAL SUPPORT?

HERE’S WHO TO CALL

PRODUCTS

GOT AN ISSUE?

Carling, Coors, Madri, Staropramen,

Pravha, Cobra, Sharp’s Atlantic,

Rekorderlig, Worthington’s, Off Shore

Pilsner, Aspall Cyder, Doom Bar,

Hancock’s HB, Alpacalypse, Caffrey’s

03456 000 888

Carlsberg, 1664, Brooklyn, Birra Poretti,

Tetley’s, Shipyard, Hobgoblin,

Somersby, Estrella,

DraughtMaster

08000 854 646

Stella, Bass, San Miguel, Mahou,

Camden Hells, Corona, Magners,

Budweiser, Leffe, Kopparberg

08457 100 600

Birra Moretti, Heineken, Cruzcampo,

Foster’s, Strongbow, John Smith’s,

Amstel, Inch’s Cider

03458 787 074

Gold, Haze, Juicy Apple, Apple Fusion

01934 822 862

Stowford Press, Old Rosie,

Vintage

01531 606 233

Guinness

08457 515 101

Peroni, Asahi,

Cornish Orchard Gold Cider

01483 718 188

SEPTEMBER - OCTOBER 2025

51


just

£11.99

24 x330ml cans

just

£10.99

SWANSEA DEPOT

THE KINGSWAY

FFORESTRACH INDUSTRIAL ESTATE

SWANSEA

SA5 4DL

MAIN TEL: 01792 560020

CAERPHILLY DEPOT

NEW UNIT

VAN ROAD

CAERPHILLY

CF83 3EL

MAIN TEL: 02920 861100

OFFICE HOURS

MON - FRI: 8AM - 4PM

SAT: 8AM - 12PM

SUN: CLOSED

OFFICE HOURS

MON - FRI: 8.30AM - 5PM

SAT: 9AM - 12PM

SUN: 10AM - 12PM

AWRS URN: XRAW00000103794

Terms & Conditions

1. All offers are available from September 1st – October 31st 2025 unless otherwise stated. 2. All offers are subject to regional availability and prices are exclusive

of VAT. 3. We will not accept orders where they would breach a beer tie or other contracts that the buyer holds with a third party. 4. E.&.O.E .5. This brochure is not

intended as an inducement to breach any contract, which may exist between a tenant & their landlord to purchase beers or any other products. In such cases only

those products, which are excluded from such agreements, should be considered. 6 We treat the buyer placing an order with us as the buyer’s confirmation that there

is no such tie. 7. All prices featured may be subject to a duty increase.

52 THE OFFERS LIST

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