Business Events Africa - Vol 38 No 04 - April 2018
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Voice of the Business Events Industry in Africa Vol 38 No 4 April 2018
IT TAKES A VILLAGE
‘It takes a village’ and SAACI Congress 2018 welcomes business
events industry members to join the village by attending the
flagship event of the business events calendar. Raise your
game at SAACI 2018 - through learning, networking and
communication.
This congress brings together professionals from a variety of
conference industry sectors including conference and event
organisers, events management companies, service providers
and industry stakeholders representing government, venues,
destinations and more.
CONGRESS DETAILS
When: 29 - 31 July 2018
Where: Misty Hills
Conference Centre
Johannesburg
Host: Southern Africa
Association for the
Conference Industry (SAACI)
SAACI is focused on raising the bar in the business events industry across all member
interactions and in so creating true, tangible value to our members and the greater
industry in Southern Africa.
Don’t miss out on this two-day congress packed with inspirational keynotes,
expert panel discussions, innovative networking opportunities, fun social
programmes and a lot of new, fresh ideas.
For more info
contact:
RIPCORD PROMOTIONS: TEL: 011 482 2835
INFO@SAACICONGRESS.ORG OR SAACI2018@RIPCORD.ZA.COM
OR SAACI HEAD OFFICE: TEL: 011 880 5883 | INFO@SAACI.ORG
www.saacicongress.org
Where Africa’s Leaders Meet
EMPERORS PALACE, JOHANNESBURG, SOUTH AFRICA
THE GRAND PALM, GABORONE, BOTSWANA
UMODZI PARK, LILONGWE, MALAWI
PROUDLY EXHIBITING AT INDABA 2018 STAND NO. ICCG22
Three World-Class Hotel and Convention Resorts
Whether it’s a global conference, international summit or multi-lingual symposium,
Peermont proudly offers three exceptional convention resort choices with unrivalled
facilities and service. Emperors Palace, situated next to O. R. Tambo International
Airport in Johannesburg, South Africa; The Grand Palm Resort in Gaborone, Botswana
and Umodzi Park in Lilongwe, Malawi. Catering for delegates from 8 to 3000 in multiple,
well-appointed venues with accompanying luxury accommodation, the finest quality
cuisine, state-of the-art technical abilities, superior business services and a dedicated
security detail. Choose Peermont, where quality is guaranteed and customised
solutions are effortless.
RELAXING STAYS. EXCITING TIMES.
FOLLOW US
PEERMONT INTERNATIONAL SALES: Tel: +27 (0)11 928 1479 | E-mail: intsales@peermont.com
PEERMONT CENTRAL RESERVATIONS: Tel: +27 (0)11 928 1928 | E-mail: intres@peermont.com
www.peermont.com
EMPERORS PALACE in Johannesburg, GRACELAND in Secunda, UMFOLOZI in Empangeni, RIO in Klerksdorp, KHORONI in Thohoyandou,
FRONTIER INN in Bethlehem, MMABATHO PALMS in Mafikeng, THABA MOSHATE in Burgersfort, UMODZI PARK, BICC and THE PRESIDENT WALMONT
HOTEL in Lilongwe, Malawi, THE GRAND PALM, GICC and THE MONDIOR HOTEL in Gaborone, and THE METCOURT HOTEL in Francistown, Botswana.
Business Events Africa: Serving the business events industry for 38 years
CONTENTS
VOL
38 NO 4
APRIL 2018
16
Special Features
About the cover
Durban ICC continues to soar
The Durban International
Convention Centre
has double reason for
celebration. Not only has the
city’s jewel in the crown again
achieved profitable financial
results for the past year, it has also
received a clean audit.
18
16 JOHANNESBURG EXPO CENTRE HOSTS 124TH
ANNUAL RAND SHOW
For many South Africans, Easter is synonymous with the Rand Show and
nothing quite signals this much-anticipated long weekend like the food
stalls, entertainment, shopping and activities all in one place. Last year
the Johannesburg Expo Centre in Nasrec had over 200 000 people walk
through its gates for the Rand Show, while this year event organisers
estimated an attendance of the same.
18 26° SOUTH: NOT THE AVERAGE BUSH HOTEL
26° South is so much more than an African bush hotel and conference
venue. It’s a destination. A place where delegates can leave the hustle
and bustle behind. Chill out, tune in or live it up. A unique blend of
urban Jozi culture and the serenity of the African bush. A kaleidoscope
of extrasensory delights for both business and leisure. It’s an experience
called Afro Boho-Chic.
20 PREMIER HOTEL MIDRAND: OFFERING THE BEST IN
BLEISURE
With South Africans having to tighten their belts due to the VAT
increase, it’s not surprising that a survey conducted by a local corporate
travel agency has found that 50 per cent of business travellers who
add a leisure component to their trips, do so as a way to have a holiday
while saving money.
20
Destination feature | Victoria Falls
The authority on meetings,
exhibitions, special events and
incentives management
Published by the proprietor
Contact Publications (Pty) Ltd
(Reg No. 1981/011920/07)
23 aha boasts leading business
events venue in Zambia
Regular Features
4 Editor’s comment.
5 News: Five exhibition companies
to sponsor industry research.
10 Personality profile: Philip
Zietsman.
15 Meet sommelier
Boitumelo.
22 Cultural experiences:
Conferencing with a cultural flair.
26 Tech & AV: There’s a ‘bright
bunch’ at Gearhouse.
36 TGCSA update: Grading Council
introduces new discounts.
38 A local perspective: The
Company highlights
28 Stand Out Exhibitions takes stands to new
heights.
30 ATKV Resorts: contributing to a greater
purpose.
32 Inspire Furniture: Meet the Inspire Furniture team.
34 Creative Event Solutions: A unique alternative to
your event.
Market News
44 James Khoza elected president of
SA Chefs Association.
South African National
Convention Bureau
psychology of customisation in
experience design.
39 Preview: Be part of Africa’s
rising tourism story at Africa’s
Travel Indaba 2018.
40 SAACI news.
41 AAXO news.
42 EXSA news.
43 SITE news.
44 Index of advertisers.
45 Calendar.
Business Events Africa, in collaboration with
the South Africa National Convention Bureau,
continues to delve into ‘beyond tourism’ and its far
reaching impact, as we seek to measure not just the
immediate tourism benefits of business events but
the longer lasting social legacies as well.
In this supplement we take a closer look at the
South African Society of Travel Medicine biennial
congresses, and Dr Garth Brink shares his insights.
24 The Kingdom at Victoria
Falls: Find the magic of Great
Zimbabwe
46 Directory & associations of
interest to the industry.
48 The last word.
9
HEAD OFFICE PHYSICAL ADDRESS:
Suite 1, Fields Shopping Centre, Old Main
Road, Kloof 3610
HEAD OFFICE POSTAL ADDRESS:
PO Box 414, Kloof 3640, South Africa
TEL: +27 31 764 6977
FAX: 086 762 1867
PUBLISHER: Godfrey King
gk@contactpub.co.za
MANAGING DIRECTOR: Malcolm King
malcolm@contactpub.co.za
EDITOR: Irene Costa
gomesi@iafrica.com
PRODUCTION & DESIGN EDITOR:
Hayley Mendelow
hayley@contactpub.co.za
DISTRIBUTION MANAGER: Jackie Goosen
jackie@contactpub.co.za
SALES REPRESENTATIVES:
Pierre Grobler | +27 (0)82 900 4026
pierre@businesseventsafrica.com
Colleen McCann | +27 (0)72 148 1657
colleen@businesseventsafrica.com
Ruth Baldwin | +27 (0)72 897 6752
ruth@businesseventsafrica.co.za
PUBLICATION DETAILS:
Volume 38 No 4
Business Events Africa has 12 issues a year and is
published monthly, with the Yearbook in June.
Printed by
, a division of Novus Holdings
52 Mahogany Road, Westmead
www.paarlmedia.co.za
ANNUAL SUBSCRIPTION RATE:
R680 which includes postage, packaging
and VAT. Rates for addresses outside South
Africa can be obtained on application to the
Subscription Department.
publishers of Business Events Africa, is a member of:
Official Journal of the Southern
Africa Chapter of the Society for
Incentive Travel Excellence
@bizeventsafrica
Integrity | Intelligence | Innovation | Sustainability
Official media partner
Official journal of the
Exhibition & Event Association
of Southern Africa
Business Events Africa
www.businesseventsafrica.com
Editor’s comment
Business events
A win-win
for all
Credit: Hein Liebetrau
The business events industry is so much
more than just planning an event. Over the years I have discovered so many dimensions
to this industry. The fundamentals remain its people and the relationships we forge.
The different aspects of the sector is what makes it intriguing and
most importantly, vital in all industries, in one way or another.
In the most basic terms, business events is about bringing people together
be it at a congress, or an exhibition, or incentive or event.
What excites me most about this is that when people come together, things
happen and business events makes it possible. It is a win-win for all.
Delegates gain knowledge and new connections; the country
gains economic benefits and more importantly, spin-offs
from the congress or exhibition. These spin-offs can lead
to community upliftment, while improving the country’s
knowledge economy.
For the last three issues Business Events Africa, in
collaboration with the South Africa National Convention
Bureau, has delved into
the ‘beyond tourism’
impact of business events.
These supplements are
just the start. There is still
so much more to learn.
In this supplement
we take a closer
look at the SASTM (South African Society of Travel
Medicine) biennial congresses and how it rotates
on the African continent and what its ‘beyond
tourism’ impact has been on the host destination.
What I enjoy most about our sector is that it is constantly
evolving, though some things stay the same, we are
always moving forward. We never stop learning.
This sector is made of many diverse individuals,
ever changing products and services, and worldclass
venues, all making a difference.
Our diversity is a strength that I think
we sometimes take for granted.
We can’t all be the same but when we work together
we can be great and this has been proven time and time
again by the successes of the congresses, exhibitions,
incentives and events hosted on our shores.
In this edition of Business Events Africa we
explore this diversity by looking at various elements
of our sector while remaining connected.
The business events industry is just – so much more!
Irene
Annually the
international business
events industry supports
on average some
252 000 direct and
indirect job equivalents
in South Africa, and
contributes (in total) over
R115 billion
to GDP annually in
South Africa.
Email: gomesi@iafrica.com
4 Business Events Africa April 2018
www.businesseventsafrica.com
News
Five exhibition companies to
sponsor industry research
Five South African exhibition suppliers have committed to sponsor research into the use of
wood and wood products in exhibitions, with a specific focus on how much of this material
is used, how it is disposed of as waste, and how it can be used more responsibly.
This move, of a few companies
funding a project for the
greater good of the industry, is
unprecedented, and indicative of a
growing conviction among business
that more needs to be done to promote
responsible practices within the industry.
The five companies are: African
Graphix, bluCube, Inspire Furniture
Rentals, New World and Scan Display.
Gill Gibbs, one of the directors and
owners of bluCube, said: “We have
to ensure that any negative effects of
what we do are minimised, and that
behaviours that positively impact the
environment are emphasised. Quid
quo pro. In the context of our industry
and timber, our mantra is ‘Reduce,
Re-use, Recycle’. We cannot maintain
our quality of life as human beings, the
diversity of life on earth or its ecosystems,
unless we embrace sustainability.’’
Leruo Sandamela, director at African
Graphix, agrees with this mindset, and
said, “African Graphix believes in the 17
Sustainable Development Goals issued
by the United Nations to transform
our world, and has pledged to strive
to achieve these goals. We want to
be part of the movement that will
build a better future for the world.”
The research was initiated by non-profit
organisation, The Event Greening Forum
(EGF), after its committee members
noticed a trend towards more custom
exhibition stands being commissioned.
These stands are generally made from
MDF board (which is derived from wood),
are single use and end up in landfill.
The EGF’s primary objective is to
promote sustainability within the business
events industry, and it sees research and
knowledge as the foundation to being
able to advise best practice alternatives.
The research will also include findings
on what creative solutions, both
locally and overseas, the industry has
innovated to minimise wood waste.
Out of a number of proposals, the
University of Pretoria was chosen to
conduct the research. To cover the
cost, the EGF invited the industry to
sponsor the research. Six sponsorships
of R10 000 each were proposed.
“With five sponsorship spots already
being taken, one still remains should
any company be interested. All sponsors
will be acknowledged for their financial
support in the published research.
Chad Botha, the founder of
Inspire Furniture Rentals and recently
nominated EGF treasurer, added:
“I believe that it is important for all
of us to give back and make the
world a better place for everyone.
“We need to consider our future
generations and ensure that we do
whatever we can to do this. Every bit of
input, no matter how small or big, will
contribute to this, and Inspire Furniture
wants to be able to look back and know
that we contributed to a better world.”
This move, of a few
companies funding a
project for the greater
good of the industry, is
unprecedented, and
indicative of a growing
conviction among
business that more
needs to be done to
promote responsible
practices within the
industry.
www.businesseventsafrica.com Business Events Africa April 2018 5
Cover story | xxx Durban ICC
DURBAN ICC
continues to soar
The Durban International Convention Centre has double reason
for celebration. Not only has the city’s jewel in the crown again
achieved profitable financial results for the past year, it has also
received a clean audit.
Despite a challenging economic
climate and highly competitive
marketplace, the award-winning
convention centre grew its revenue
from R162 million to R172 million.
Equally notable is that the Durban
ICC has been given a clean, unqualified
audit by the Auditor General, thus
bolstering public confidence in the
sound financial management of Africa’s
world-renowned convention venue.
Lindiwe
Rakharebe, Durban
ICC chief executive officer,
said: “During the 2017
financial year, the Durban
ICC produced another impressive financial
and macro-economic performance.
“We are also extremely proud to have
received our fourth consecutive clean,
unqualified audit from the Auditor-
General of South Africa this past year.
“It serves as a shining example of
our uncompromising commitment to
good governance and transparency in
all our financial dealings,” she said.
The Durban ICC is once again pleased
to present a solid set of financial results
for the year ended 30 June 2017.
In 2017, the company
showed a 30 per
cent year-on-year growth
in profits and was able to
contribute over R4.9 billion
to South Africa’s GDP.
6 Business Events Africa April 2018
www.businesseventsafrica.com
Cover story | Durban ICC
Cost control was a key element of
the company’s strategy for the year
with the resultant effect that operating
expenditure (excluding depreciation)
was R5 million below budget.
The adjustment for impairments
increased from R24 million to R32 million
mainly due to a decrease in the R207 risk
free rate which increased the estimated
present value of future cash flows.
Depreciation for the year was
R7 million below budget resulting
from a change in the estimated
useful life of assets that have been
maintained in suitable condition past
their economic useful life date.
Overall, the net profit
after taxation increased
from R33 million to
R43 million.
During the year, the shareholder’s
loan of R226 million was converted
to equity and classified as such in
the annual financial statements.
The increase in net profit as well as
the conversion of the shareholder’s
loan has resulted in the net asset
value of the company increasing
from R199 million to R469 million.
Scott Langley, Durban
ICC Marketing, sales and
events director, said:
“We were very proud
of the continued growth
the company achieved in this
past year. Leveraging off our focused
sales and marketing drive, we saw a
38 per cent year-on-year growth in
the number of events hosted by the
Durban ICC and managed to grow our
overall revenue figures by seven per
cent. This figure surpassed the prior
year’s performance by R11 million and
was a remarkable achievement in the
tough economic climate we traded in.
Macro-economic contribution
Since its inception, the Durban ICC has operated
as a catalyst for economic development.
In order to properly quantify the
influence which the centre
has on the local and national
economies, an independent
Economic Impact Study
has been commissioned
each year since 2007. This
past year, Grant Thornton South
Africa was appointed to conduct the
independent study for the company.
The 2017 Economic Impact Report
reveals that the centre has continued
to deliver effectively on its primary
mandate and made a significant
contribution to economy on a local,
provincial and national level.
The over-arching impact for the City
is the wealth created as a result of the
delegates’ expenditure whilst attending
the events secured by the Durban ICC.
In order to quantify the region’s financial
KEY MACRO-ECONOMIC
INDICATOR
benefit, the expenditure
derived from all visitor activity
in the relevant economic
sectors must be calculated.
The report calculates the
contribution made in a
number of key economic
indicators including the overall
contribution to South Africa’s Gross
Domestic Product, contribution to
KwaZulu-Natal’s Gross Geographic
Product, and the impact this had on job
creation. In addition, the study reports
on the flow to government taxes, net
foreign exchange earnings and the
contribution to low-income households.
The projected value of each of
these identified economic indicators
is listed in the table, as well as the
centre’s cumulative contribution
over the past eleven years.
2017
CUMULATIVE TOTAL
(2007 – 2017)
Contribution to South Africa’s GDP R 4.9 billion R 34.4 billion
Contribution to KwaZulu-Natal’s GGP R 4.8 billion R 32.6 billion
Foreign exchange earnings R 739 million R 5.7 billion
Tax revenue generated R 278 million R 2.7 billion
Total delegate and visitor days 1 353 410 days 15 million days
Jobs created (direct and indirect) 11 024 93 122
“It was also very encouraging that the
centre continued to receive accolades in this
past financial year. The Vison 2030 Award,
the “World Travel Award for Africa’s Leading
Meetings and Conference centre” and being
the only convention centre in Africa to be
rated in the World’s Top 15 centres at the
AIPC Apex Awards were all testament to our
hard work in delivering service excellence
to our clients,” Mr Langley added.
www.businesseventsafrica.com Business Events Africa April 2018 7
Cover story | Durban ICC
4.5
4.0
3.5
3.0
Contribution to employment
From an employment
perspective, a total of 11 024
people were employed as a result
of the Durban ICC’s activities. In 2017,
7 991 people were employed directly and
a further 3 033 people were employed
indirectly as a result of events hosted at
the centre. The total annual payroll for
these jobs amounts to R882 million.
It is projected that the expenditure
generated by the centre created and
sustained approximately 10 285 jobs
in the KZN economy in 2017. (7 536
direct and 2 749 indirect jobs).
Target GDP
Contribution
KZN GGP
Contribution
Viewed cumulatively over the past
ten years, the centre is responsible
for creating and sustaining over
93 000 jobs.
Contribution to provincial and
national economies
The 2017 report reveals that during the past fiscal year, the centre contributed
R4,912,589,953 to South Africa’s GDP, exceeding the target of
R4.5 billion by 9.2 per cent.
The majority of this contribution directly benefited the KwaZulu-Natal gross
geographic product during the year to the tune of R4,763,818,544.
The Durban ICC’s contribution to the country’s GDP over the past eleven years
has exceeded R34 billion. This is an amazing achievement considering
it does not include the centre’s contribution in the first nine years of its
operation, which was not quantified at the time.
Contribution to SA's GDP and KZN's GGP 2017
(R'Billion)
Actual GDP
Contribution
It is projected that the
Durban ICC contributed
R1 billion to indirect
household income in 2017.
Other macroeconomic
benefits
During the past year, the Durban ICC
also made other significant contributions
in the following economic areas:
Tax revenue generation
A total of R278 million in tax revenue was
generated by the Durban ICC in 2017.
Since 2007, activities associated with the
Durban ICC have cumulatively contributed
R2.7 billion to government taxes.
Foreign exchange earnings
The Durban ICC makes an important
contribution to foreign exchange
earnings by attracting international
delegates and tourists to the country.
The foreign exchange earnings totalled
R739 million in 2017 and brings the
cumulative total of net foreign exchange
earnings to R5.8 billion since 2007.
Impact on the tourism
industry
Apart from the foreign exchange
revenue mentioned above, the Durban
ICC makes a significant contribution
to the tourism industry by attracting
international delegates to South Africa.
It is estimated that an additional 878
916 hotel room-nights were generated
as a result of the centre’s activities in
2016. The main beneficiaries of the
additional room-nights spent in the
country are the accommodation, food
and beverage, and retail sub-sectors.
sales@icc.co.za
+27 (31) 360 1000
www.icc.co.za
8 Business Events Africa April 2018
www.businesseventsafrica.com
turning
business into
pleasure
The Durban KwaZulu-Natal Convention Bureau is an
independent body dedicated to promoting and marketing
the region’s many business tourism facilities, capabilities
and assets, both nationally and internationally. As such, we
are perfectly equipped to help plan delegates’ itineraries and
provide marketing collateral while offering relevant on-site
event support and assisting meeting planners to create a
unique experience. Committed to transforming Durban
and KwaZulu-Natal into South Africa’s premier meetings,
incentives, conventions and exhibitions destination, we can
provide organisers, planners and business tourists with the
latest information and unbiased advice.
Whether you require assistance with planning and
organising your conference in Durban or anywhere in
KwaZulu-Natal, information on accommodation and places
of interest or simply want to provide feedback on your
experience to an independent source, the Durban KwaZulu-
Natal Convention Bureau is your first port of call.
PO Box 2516, Durban, 4000, South Africa
Tel: +27 31 366 7577/80
Email: conventions@durbankzncb.co.za
www.durbankzncb.co.za
World Travel Awards
2014, 2015, 2017
Integrity | Intelligence | Innovation | Sustainability
Personality profile
Philip Zietsman
Never ‘lost in translation’
“If you love it, just do it. But be prepared for hardship en route,
which is no excuse for giving up,” said Philip Zietsman, managing
director of Folio-Online and Folio Translation Consultants.
“ I
was born in Cape Town and grew up
in Gansbaai, where I went to school
before I was packed off to complete
my schooling in Stellenbosch, after which
I attended the University of Stellenbosch,
doing a BA, BA Hons and MA.
“I started Folio Translation Consultants
in December 1988. At first only doing
translations in a couple of languages,
we have over the years grown to cover
the full spectrum of language services
(translations, editing, proofreading,
transcriptions, voice-overs, voice direction,
copywriting, localisation, interpreting
and SEO) in well over 100 languages,
specialising in African languages for
clients both local and international.
“To be able to operate successfully
in the language industry requires total
command of at least two languages,
combined with specialised tertiary
education in language services. The luxury
of working with educated and qualified
people makes my work a pleasure. And
dealing with linguistically gifted people
(who think nothing of correcting your
grammar as you speak) is interesting, to
say the very least,” Mr Zietsman said.
What has been the biggest
change you’ve seen in this
sector? The impact of very sophisticated
computer assisted translation software
(CAT tools) and the looming pressure of
machine translations.
Were you always involved in
this sector? My love of languages has
dictated my career path since completing
my studies (Afrikaans/Dutch, English &
French) at Stellenbosch University, after
which I worked as a lecturer in Afrikaans
and Dutch literature at the University of
the Western Cape. From there I branched
out into freelance Afrikaans copywriting
and translating in the advertising industry,
before starting my own translation agency.
What role does your family
play in your life? I specialise in
friendship rather than family.
What would you change in
your life if you could when
looking back? I would certainly
have started my business at a much
younger age.
Do you have any hobbies?
Does obsessive reading qualify as
a hobby?
Do you play any sports? I
used to play tennis and squash, but
going to gym is as much as I can
manage nowadays.
What do you do for leisure?
Reading, drinking and dining with friends,
taking walks and going to gym.
What is your secret to success?
I am territorial and treat my business as
a vital extension of myself. I encourage
my staff to develop in ways that suit their
differing personalities. I embrace innovation
and am not threatened by the superior
knowledge of others. I love what I do.
What has been your biggest
challenge in this sector?
Convincing clients to pay for language
services. “Hey, it’s only words, what are
you charging me for?”
What is your pet hate?
When people, on hearing what I do,
expect me to be able to speak at least
500 languages.
What is the most memorable
place you have ever been to,
and why? I travel once a year and
have seen truly beautiful places. Europe
remains my favourite destination.
What type of holiday would
you avoid at all costs?
Backpacking.
If you could be anyone for the
day who would you be and
why? Myself with more patience.
What is your favourite city?
Growing up in the Western Cape, Cape
Town was always “our” city. I don’t
consider any other city on earth as “mine”.
What is your favourite book,
film, TV programme? Different
books, films, TV programmes impressed
and influenced me at different times of
my life. Currently I’m focusing on German
literature from the 1920s and 1930s, and
spend many happy hours watching the
plethora of riveting new television series
on offer.
How do you relax? Listening to
beautiful music, reading a great novel or
history book.
What is your favourite food?
A variety of tapas-like dishes served over
many hours, washed down with several
bottles of good white wine.
What is the most impulsive
thing you have ever done?
Starting my own business, with no money
and no business skills whatsoever.
Who is your role model? My
parents are my constant role models,
because they led by example, instilling in
me a healthy sense of self, without which I
may not have survived.
What is your dream for the
future? For myself, good health.
For the world, wisdom and the actual
application of it.
10 Business Events Africa April 2018
www.businesseventsafrica.com
THE CASE STUDY
Beyond tourism
Business Events Africa, in collaboration with the South Africa National Convention
Bureau, continues to delve into ‘beyond tourism’ and its far-reaching impact, as we seek to
measure not just the immediate tourism benefits of business events, but the longer lasting
social legacies as well.
THE TIME TO RISE IS NOW, JOIN US.
For destination expertise and convention planning support, contact the
South Africa National Convention Bureau.
T: +27 (0)11 895 3000 | E: convention@southafrica.net | W: www.businessevents.southafrica.net
SANCB | Beyond tourism
The SASTM case study
In this supplement we take a closer look at the South African Society of Travel Medicine
biennial congresses, and Dr Garth Brink* shares his insights.
Dr Brinks has convened the biennial
Congresses of the South African
Society of Travel Medicine in 2007,
2008, 2010, 2012, 2014 and in 2016 the
7th Regional Congress of the ISTM held in
conjunction with the SASTM .
“I became involved in the South African
Society of Travel Medicine, being president
for four years from 2004, and am currently
the project manager.”
What is
SASTM and
when did it start?
The South African Society of Travel
Medicine (SASTM) was formed in 2000 and is
a non-profit organisation. Its main focus is to
provide ongoing education and knowledge
exchange for its members thereby ensuring
that travellers and expatriates are
provided with the correct information
relating to reducing the risk of
illness whilst away and
on return.
The 2016 SASTM conference
The last conference was held in Port Elizabeth in September 2016.
SASTM was fortunate to be able to host, with this conference, the
regional conference of the International Society of Travel Medicine.
It attracted 200 delegates (and an additional 30
members of the pharmaceutical industry), the
majority of delegates being from South Africa.
There were international delegates from the United States, the
United Kingdom, Europe, Australia and from Africa – totalling
40 delegates.
The SASTM Congress
SASTM Congresses were held from 2006, initially on an annual basis. From 2008 the Congresses
were then moved to every second year.
As health care providers involved in advising travellers, it is essential that we have knowledge of
different travel destinations, but seldom do we have the opportunity of visiting these destinations
so first-hand experience is limited. In 2007, it was decided to hold the first rotational conference
in Zanzibar, which was an experience that is unlikely to be forgotten by those who attended.
The benefits of holding a congress outside South Africa include an experience of a difference
for the delegates as well as attracting more delegates from Africa itself. Interaction and
networking with such delegates provides excellent exchange of information that can only benefit
the traveller to minimise the health risks whilst travelling and at the destination. The further aim is
to have the conference be more affordable for delegates from Africa.
The congress in 2020 will be held outside South Africa, with Rwanda a strong contender for the
hosting of this event.
* Dr Garth Brink is a
graduate of the University of
Pretoria. He has been a family
physician in private general
practice in Durban from 1972 and
also runs a Travel Medicine Clinic within the
practice. He is a past-president of SASTM
and the current project manager.
12 Business Events Africa April 2018
www.businesseventsafrica.com
SANCB | Beyond tourism
WHAT WERE THE
CONGRESSES OUTCOMES?
Knowledge exchange
Local delegates were exposed to
key researchers in the field of travel
medicine, an opportunity that they
would not have had unless they can
afford attending a congress overseas.
This knowledge exchange though
works both ways, as it provides a similar
opportunity for the international
delegates to be exposed to South African
expertise and knowledge which likewise
they would not have gleaned at an
international congress elsewhere.
Local upliftment
It provides an opportunity for involving
the local community (we involved the
Ray Mhlaba Centre) and exposing all
delegates to their work – a crucial aspect
of responsible tourism and support of
local community.
Research development
The forging of new relationships leads to
unrivalled opportunity for research and
development of common interests which
has an impact worldwide.
SANCB’s involvement
The History
SASTM wanted to secure the
2014 ISTM Regional Conference
in Cape Town, so it presented a bid
to the ISTM Board in 2009. Unfortunately,
we were unsuccessful and lost the bid to
Singapore.
SASTM realised that the Regional
Congresses were not allocated according
to a bid process but more on what the then
President decided. It was felt that there
would be no point in submitting further
bids to the ISTM.
I have a long-standing relationship
with the Durban ICC and KwaZulu-Natal
Tourism, as I was the convenor of the World
Organisation of Family Doctors First World
Rural Medical Congress in 1997 and the
main World Congress in 2001.
SASTM planned to host the 2014
Conference in Durban and wanted to attract
the international delegate to Durban. Merryl
Fairfoot (now with the SANCB), at that stage
working for KwaZulu-Natal Tourism, found
out about the Congress came to see me.
During our discussion the history of the
failed bid was presented and mention
was made that we were wanting to attract
delegates to the Durban Congress. We
wanted to promote the Congress at the
ISTM regional Singapore Congress and she
offered assistance. Accordingly, SASTM was
able to secure a booth at the Congress.
This presence created even greater
awareness about SASTM and the then
president of the ISTM approached SASTM
with the request that the 2016 Regional
Congress is held in South Africa in
conjunction with the SASTM Congress.
Delegate boosting
This assisted us enormously for,
as a small society, we do not
have available funds to embark
upon delegate boosting. We were able to
secure a booth at the International Congress
of the ISTM in Quebec in 2015 and the
Regional Congress in Kathmandu in 2016
neither of which would have been possible
without the grant from the SANCB.
Funding for the
congress
A certain amount was secured
by the SANCB for the opening
ceremony of the SASTM Congress.
Funding for future
congresses
Our relationship with the SANCB
continues and we have been
provided with grants for the 2018 Congress
and we are looking at obtaining further
grants for meetings to be held in 2019. This
raises the profile, not only of SASTM, but of
South Africa as well.
Meetings Africa
The other benefit of interaction
with the SANCB has been the
introduction to Meetings Africa,
where we are able access numerous
service providers in the hospitality and
conferencing industry. This affords us an
unrivalled opportunity to interact with
those that can provide that which SASTM
requires for its conferences and other
activities – not only in South Africa but in
Africa as well.
www.businesseventsafrica.com Business Events Africa April 2018 13
SANCB | Beyond tourism
THE ‘BEYOND
TOURISM’ IMPACT
FROM THE SASTM
CONGRESS
1 The exchange of knowledge.
AFSAE’s involvement
The first African Society of Association Executives (AfSAE)
meeting that SASTM had a presence was in 2017, and it was
an unforgettable experience.
AfSAE is an incredible forum for an
association. It provides opportunity to
identify with other associations and to learn
from others and the presenters that which
is required to keep the association relevant
and move with the times.
SASTM has benefited tremendously from its
involvement with AfSAE. Direction is given as
to issues relating to associations, the running
thereof, and generally creating greater
enthusiasm to ensure that the association is
keeping up with the rapidly changing micro
and macro environment so as to remain at
the leading edge for its members.
The second benefit, and equally
important, is meeting with other
Associations. SASTM has been exploring
hosting a Congress in Rwanda, and through
AfSAE we were put in contact with the
ICASA 2019 organiser – this Congress will
be held in Rwanda. As a result of this, there
is the distinct possibility that the SASTM
Congress will run conjointly with the ICASA
meeting – thereby reducing our operational
costs – which will no doubt allow us the
luxury of hosting a Congress in Rwanda. This
would not have occurred had we not been
part of AfSAE.
2 Sharing of information and
developing new projects, research
activities.
3 The launch of the Pan African
Travel Medicine Group which
will see the start of the initiative
to provide expertise to others in
Africa who are involved in travel
medicine and allied disciplines.
4 Exposure of African and local
delegates to opinion leaders.
5 Networking with the
pharmaceutical and allied
industry.
6 It will showcase the expertise
that exists within South Africa,
creating greater exposure for
both South Africa and SASTM.
7 It sets standards for
conferencing.
Message from Jeffers Miruka,
president of AfSAE
In Africa, we now fully acknowledge
that there is more to events, relative to
beyond tourism benefits.
Congresses promote destinations.
They build the host country’s
reputation by building awareness
and presenting a favourable
image to the visitors, against
what appears mostly in the
media.
Conferences spur
trade and investment
by creating partnerships and
research collaborations through
academic works.
Meetings help participants to
establish networks when they
meet face-to-face.
Conferences disseminate
knowledge transfer as
practitioners apply newly
gained insights to enhance their
professional practice, growth, and
many more benefits.
“Africa has the potential to be the ideal backdrop and the
next frontier for congresses and meetings, thanks to its
growing business events infrastructure, ease of connectivity,
a developing healthcare cluster, rich history and natural
beauty. Many from around the world have started to
realise this significant development in the continent;
hence many business events are now heading to Africa.
The case of South Africa amplifies this when you look at
the ICCA statistics.” – Jeffers Miruka, president of AfSAE
For this to help, African
countries are investing
in Convention Bureaus,
modernising the existing
convention centres and
building new ones, increasing the
number of bed capacity, dealing
with existential threats and
improving their infrastructure. This
is geared towards making Africa
a destination of choice for future
congresses.
“This conference
will strengthen and
encourage those involved
in travel medicine to critically
examine that which is being done,
provide a forum on travel medicine
education in Africa, work closely with
pharmacists in addressing malaria
prevention in travellers, as well
as the incredible opportunity
for networking.”
– Dr Garth Brink
14 Business Events Africa April 2018
www.businesseventsafrica.com
Sommelier
Meet Boitumelo
Emperors Palace’s very own sommelier
As the concept of craft beers and spirits continue to grow in
popularity and tasting bars pop up all over the country, people are
becoming increasingly aware of what to expect from a really good
glass of wine. That being said, understanding and recommending
wine remains a timeless art and skill that requires a good measure
of skill, experience and passion to master.
Boitumelo Maphela is the resident
sommelier of Aurelia’s Restaurant,
a five-star wining and dining
restaurant in Emperors Palace, which is
located next to OR Tambo International
Airport in Johannesburg, and the first
full-time wine expert to join the hotel.
She is also one of a few women in
Johannesburg holding her own in what
was once a male-dominated industry.
When did you join the
Emperors Palace team? I joined
Emperors Palace in May 2017, after
working in various five-star hospitality
environments in Sandton and Hyde Park.
Tell us a little more about
yourself... I’m an adventurous spirit,
particularly when it comes to food and,
of course, wine. So, I like to spend my
time outside of work checking out
food markets and enjoying new foodie
experiences, whether it’s with friends or
on my own. I also try to travel, even if
it’s just a quick trip across the country,
and I reserve Sundays for church no
matter what.
How did you become a
sommelier? In the second year of
my hospitality management studies, an
ambassador from Cape Wine presented
a guest lecture on the basics of wine
pairings, and that really got me interested.
I was fascinated by the fact that wine
could be such a complex subject and that
encouraged me to learn more about wine.
I decided to cut my in-service course short
and head to Cape Town, where I planned
to visit every wine farm I could and learn
the culture and science of wine.
What did you have to study?
Along with my hospitality management
qualification, I took a sommeliers course
recognised and facilitated by Cape
Wine Academy. The course is highly
comprehensive and opens your eyes to so
many concepts, from the basics of wine
pairing to wine-making and the study of
international wines.
Do you have to be certified
to be a sommelier? Yes, I am
registered with the South African
Sommeliers Association (SASA).
Do you prefer local or
international wine? I have to
say that French Chardonnay is incredible
and one of my favourite wines, but when
it comes to reds, I honestly believe that
South Africa can compete with the best of
the best around the world.
What’s your favourite
food and wine
pairing? My favourite
pairing (and the most precise
pairing you can get) is
seafood paired with a white
wine. The silky, fruity, buttery
note you get from the wine
balances perfectly with the acidity of the
lemon sauces usually found in seafood
dishes. Personally, I prefer a wooded
Chardonnay, which is a wine that has
been fermented in French oak barrels for
a certain amount of time. I think it pairs
excellently with seafood dishes.
Why aren’t there more female
sommeliers in the business?
Women sommeliers are few and far
between in Johannesburg, but there are
quite a few women holding sommelier
positions in Cape Town – arguably the
country’s wine hub. The reason I think it
was rare to find women sommeliers in
the past is probably because you would
have to do quite a bit of heavy lifting and
perhaps restaurant owners thought this
meant hiring extra hands to help, but
thankfully that’s changing.
What do you feel you will
bring to Aurelia’s? Being the first
sommelier at the restaurant, I intend to
engage with guests and help them select
the perfect wine for their meals. Dining
shouldn’t be a rushed, routine affair, but a
memorable experience for diners.
I want guests to walk out the restaurant
feeling totally satisfied, and maybe even
having learned something about wine. I
also want to increase wine sales for the
restaurant in comparison to the years
before I was employed at Aurelia’s.
Try the recently launched
African-inspired fine-dining
menu at Aurelia’s Restaurant
paired with a bottle of fine
South African wine expertly
chosen by Boitumelo herself.
www.businesseventsafrica.com Business Events Africa April 2018 15
Destination feature | Johannesburg
Johannesburg Expo Centre hosts
124th annual
Rand Show
For many South Africans, Easter is synonymous with the
Rand Show and nothing quite signals this much anticipated
long weekend like the food stalls, entertainment, shopping
and activities all in one place.
A
quick but lesser known fact
about the Rand Show is that
it has been around for over a
century, 124 years to be precise. As
one of the most successful consumer
expos, the Rand Show really has stood
the test of time, but what’s the secret?
Last year the Johannesburg Expo Centre
in Nasrec had over 200 000 people
walk through its gates for the Rand
One of the biggest drawcards
remains the SANDF stand. Visitors
get a front row seat to the men and
women in camo who showcase
their different careers and skills in
the Defence Force
Show while this year event organisers
estimated an attendance of the same.
Bella Geldenhuis, operations
manager of the Rand Show said:
“The secret lies in the consistency and
value of the experience together with
new and exciting activities year on
year, with something for everyone.
“One of the biggest drawcards remains
the SANDF stand. Visitors get a front
row seat to the men and women in
camo who showcase their different
careers and skills in the Defence Force.”
“It’s not something you get to see
every day. They execute a full capability
simulated battle. The Rand show
is the only place outside of Arms
Forces day where you’ll see as big a
capability demonstration. The Poaching
Unit from the Kruger National Park
were also on site to show the public
just how critical horses and dogs are
in the fight against poaching. Where
else will you catch a rare sighting of the
Rooivalk helicopter or hear the Gripen
fighter jets? These are the kinds of iconic
South African experiences we want
people to have,” Ms Geldenhuis said.
Of course, everyone has their favourite
part of the show because it caters to
all ages, interests and appetites, from
delicious food stalls, home decor,
clothing, cars and bikes to boats.
For petrol heads and sports fans,
the Rand Show hits all the right spots.
From drifting in a Chevy Lumina, to
taking to the skies in a helicopter
ride, and flexing muscles by playing
beach tennis and football, show goers
were kept entertained for hours.
Furthermore, as much as there’s
plenty of fun to be had, there was
also a strong educational element
to this event for children from the
animal farm to the bird show.
The Rand Show is an iconic activity on
the South African calendar and a clear
winner for all who attend. Next year
the rand show will celebrate its 125th
year anniversary, and Ms Geldenhuis
said it promises to be one for the
books, with a spectacular opening
lined up from the SANDF, which they’re
already working on as we speak!
16 Business Events Africa April 2018
www.businesseventsafrica.com
Destination feature | Johannesburg
26° south
Not the average bush hotel
26° South is so much more than an African bush hotel and conference venue. It’s a destination.
A place where delegates can leave the hustle and bustle behind. Chill out, tune in or live it up.
A unique blend of urban Jozi culture and the serenity of the African bush. A kaleidoscope of
extrasensory delights for both business and leisure. It’s an experience that we call Afro Boho-Chic.
26°
South is situated in
Muldersdrift, on what
is set to become the
largest conservation area in Gauteng.
It also boasts easy access to popular
and breathtaking attractions such
as The Cradle of Humankind World
Heritage Site, The Walter Sisulu National
Botanical Gardens and The Lion Park.
Just because 26° South is in the
bush, it doesn’t mean that delegates
have to skimp on creature comforts.
Lara Visagie, sales and marketing
director, said: “We pride ourselves on
our creative, quirky and spacious luxury
rooms and luxury suites which have
redefined African bush accommodation
with a modern and refreshing twist.”
“Each of our 72 luxury rooms and
four spacious luxury suites have been
meticulously designed to offer guests
the ultimate bush-boho experience.”
“Looking for something more than
the usual conference experience?
You’ve come to the right place. 26°
South caters for all conferences, big
or small, through our wide range of
eclectic and vibrant conference spaces.
“After all, our business is minding your
business. Simply take your pick from one
of our seven conference facilities and
leave the rest up to us. We’re on it.”
26° South’s standard conference
package includes the following:
• A dedicated conference host.
• Screens.
• Printing, photocopying and fax facilities.
• Flip charts, whiteboards and
the necessary markers.
So, why not step off the beaten path
and get the job done in a setting
that is as serene as it is inspiring.
Having a larger than life event? Well,
then the banqueting hall (150 people) or
outside deck (200 people) might be just the
thing. Like they say, go big, or go home.
26° South has something for everyone
in a uniquely innovative way – a bushboho
style. But it’s not the average
bush hotel. It’s a destination led by
eclectic design, people-centricity, the
beauty of nature and excellence.
18 Business Events Africa April 2018
www.businesseventsafrica.com
tune in & chill out
with our weekend 24HR conference package!
R2210 per person | R1675 per person sharing
Package is inclusive of: Complimentary venue hire | Luxurious accommodation |
breakfast | lunch | dinner | 3 tea & coffee breaks | complimentary R250 drinks voucher.
T’s and C’s: Valid until 31 December 2018. Promotion valid for a minimum of 15 delegates.
Pre-payment essential. Promotion is valid on weekends only. Subject to availabity.
CONTACT US:
010 110 0802 info@26dsouth.co.za
Beyers Naude Drive, Zwartkops, Muldersdrift, Gauteng
www.26dsouth.co.za
Destination feature | Johannesburg
Premier Hotel Midrand
Offering the best in bleisure
With South Africans having to tighten their belts due to the VAT increase, it’s not surprising that a
survey conducted by a local corporate travel agency has found that 50 per cent of business travellers
who add a leisure component to their trips, do so as a way to have a holiday while saving money.
With Midrand being located at the
heart of the country’s economic
capital, Tony Rubin, General
Manager at Premier Hotel Midrand, has
noted an increase in the combination
of bleisure travel amongst guests.
“While the VAT increase may play a
part in this, I believe that it is largely
due to our ability to offer guests the
best in both business and leisure.”
He explains that the centrally located
property, situated only 24 km from OR
Tambo International Airport, is equipped
with four conference facilities capable
of seating up to 280 delegates.
“We also provide free Wi-Fi, a
business centre and in-room work
stations to ensure that corporate
travellers can get their work done
in comfort during their stay.”
“Because all work and no play make for a
dull time away, guests can take advantage
of an array of activities and attractions
both on- and off-site,” adds Rubin.
20 Business Events Africa April 2018
www.businesseventsafrica.com
Destination feature | Johannesburg
With the survey revealing that
91.3 per cent of bleisure travellers
choose to use their down time to visit
nearby bars and restaurants, the hotel
is the ideal accommodation option
since it has its own restaurant and
is situated just 6 km from the Mall
of Africa, which offers a variety of
eateries to suit a wide range of tastes.
Over 85 per cent of bleisure
travellers opt to explore the sights of
the cities where they stay and, with
Premier Hotel Midrand offering a
free shuttle service within a 10 km
radius of the property, guests can
enjoy attractions like Liliesleaf Farm &
Museum, Nizamiye Mosque, Lory Park
and The Barnyard Theatre Rivonia.
Of course, no visit to Midrand is
complete without watching motor
racing at the Kyalami Grand Prix Circuit
& International Convention Centre.
Visiting a nearby destination is a
popular pursuit among 69.05 per cent of
bleisure travellers. As Midrand is halfway
between Pretoria and Johannesburg,
Premier Hotel Midrand is a must-stay
spot for bleisure travellers wanting to
see popular sights in these cities like
the Apartheid Museum, Maboneng
Precinct, the Union Buildings and the
Pretoria National Botanical Garden.
“With offerings like these, we aim to
ensure that our bleisure guests arrive
as business travellers, but leave as
holidaymakers,” concludes Rubin.
www.businesseventsafrica.com Business Events Africa April 2018 21
Cultural experience | Johannesburg
aha Lesedi
Conferencing with a cultural flair
aha Lesedi is tucked in the heart of the African bushveld amidst the rocky hills within
the Cradle of Humankind. It is located just an hour from Johannesburg and just 30 km
away from O.R Tambo International Airport.
The cultural village showcases the
fascinating traditional cultures and
traditions of the people of Africa.
Guests are invited to observe the African
way of life, where they’ll discover more
about the cultures of the Zulu, Xhosa,
Bapedi, Basotho and Ndebele tribes
who live according to the tribal customs
and traditions of their ancestors.
The accommodation is vibrantly
decorated to depict the tribe’s heritage
with some interesting facts of each tribal
homestead detailed. It offers modern
touches and comfort featuring rooms
with ensuite bathrooms, decorated with
wooden furniture and carpeted floors.
aha Lesedi offers a cultural tour around
the village to the homesteads presenting
interesting insights on the different
cultures. To start off the excursion, guests
are escorted to the Ndebele village for a
brief welcome by the residents, followed
by an electrifying display of African
dancing at the Ingoma dance boma.
A traditional African feast awaits
the guests at the three-tiered
Nyama Choma restaurant, which
means Great African feast.
The 200-seater restaurant comfortably
accommodates its guests in authentic
scenery with vibrant decors. The
perfect place to quench the thirst of
the African heat is at Ma Thabeleng’s
Shebeen, which serves refreshing
drinks and mouth-watering light
traditional African-inspired shebeen
lunches, and the Funduzi Bar offers
traditional drinks such as Mamba Juice.
aha Lesedi’s African-themed team
building activities add an exciting
and unique touch, making it an
ideal venue for corporate outings,
accommodating up to 300 delegates
depending on style arrangement.
aha Lesedi offers a variety of
conference venues to suit any occasion,
with each venue presenting its very
own African flair. The construction of a
new dance amphitheatre offers a more
enhanced cultural experience. This
spacious 20.4 m amphitheatre can be
utilised for a variety of events including
dance performances, theatre productions,
comedy shows, launches and small
functions. The high tech stage lighting
illuminates the stage area perfectly. In
addition, the external outside area is ideal
for small exhibitions, cocktails, coffee
breaks and outdoor presentations.
The state-of-the-art Moringa Conference
Centre can host a maximum of 300
delegates in cinema style seating, 220 in
school room style and 180 in u-shape or
banquet style. A maximum of 220 can
also be accommodated in cocktail set up.
The Tswana Letsatsi is an outdoor style
venue and can accommodated 150 guests
in banquet style and 180 in cocktail set up.
The evening gala functions
are coordinated seamlessly at
the Gaditshwene venue, which
accommodates 90 guests in cinema
style seating, 70 in school room seating
and 60 can be accommodated in
u-shape style and 70 in banquet style.
Offering a more relaxed and
informal setting is the North African
Nile Room, a small venue with little
tables, cushions on the floor where
delegates can indulge in serious
talk while enjoying some hookah.
Relish Africa’s warm hospitality through,
song, dance and food at aha Lesedi and
experience the true essence of Ubuntu.
LESEDI
CONFERENCING WITH A CULTURAL FLAIR
Unique African team building activities make aha Lesedi an ideal venue for corporate outings accommodating up to 300 delegates.
FOR BOOKINGS CONTACT US: +27 82 524 4549 / +27 71 507 1447 | enquiries@lesedi.com | www.aha.co.za/lesedi
22 Business Events Africa April 2018
www.businesseventsafrica.com
Destination feature | Victoria Falls
aha boasts leading business
events venue in Zambia
aha The David Livingstone Safari Lodge & Spa Zambia
presents the renowned state of the art Victoria Falls
Conference Centre. The Victoria Falls Conference Centre
is only 10 km from Victoria Falls and is recognised as
one of the leading business events venue in Zambia.
Featuring East African inspired
designs and themes, the stateof-the-art
conference centre
exudes a warm and inviting atmosphere.
Conference facilitators can utilise the
spacious reception area which easily
converts into a meet and greet area, in
addition the exclusive boardroom facility
that can comfortably accommodate
a maximum of 12 guests. Several
breakaway rooms are also available.
The luxurious thatched, glass complex
centre blends in flawlessly with its
surrounds. The conference centre
boasts cutting edge technology, airconditioning,
broadband Internet and
Wi-Fi which is available to all delegates.
After a hectic day of training and
deliberations, delegates can unwind
on the dance floor which has staging
and mood lighting. This centre is aptly
suited to host any type of event or group
function, whether it is a conference,
teambuilding, banquet or a wedding.
There’s an additional spacious 140 m 2
outside patio area under a Bedouin tent
which is flexible for any type of event and
can host up to 160 seated guests, with its
unique setting overlooking Mosi-Oa-Tunya
National Park and witnessing the wildlife
roam, especially elephants. Another
great hosting space is the open air Boma
and amphitheatre venue with its onsite
kitchen and a bar where traditional
cuisine experiences and performances
by local talent can be enjoyed. On
site catering is provided, offering
delegates mouth-watering cuisine.
For extra convenience and comfort,
guests can enjoy the award-winning aha
The David Livingstone Safari Lodge & Spa.
The hotel boasts 77 rooms, all ensuite.
One of the most unique features
about the hotel is that all rooms are
river-facing ensuring guests wake up
to incredible sights of the expansive
river each morning, witnessing the
extraordinary views that once captivated
The Victoria Falls Conference
Centre caters for a range of
conference seating formats.
Larger groups can be arranged in
cinema style seating accommodating
up to 250 delegates. Banquet
style seating can accommodate
approximately 176 delegates (max
180 without a dance floor, max 150
with a dance floor). Boardroom
style seating can accommodate a
minimum of 20 delegates and a max
of 150, and conventional style seating
to accommodate 170 delegates.
Schoolroom style seating can host a
max of 160 delegates with top-table
seating for three whereas smaller
groups can be accommodated
through single u-shape seating for 60
delegates and double u-shape seating
for a maximum of 120 delegates.
David Livingstone, the intrepid explorer
and missionary who was the first
European to set eyes on the Falls.
Delicious cuisine ranging from Indian,
European, Mediterranean, African and
Afro-Arabian can be enjoyed at the
The Kalai Restaurant. The restaurant is
the ideal place for wine connoisseurs
with its extensive collection of South
African and International wines, as
well as a range of unique cocktails
created by expert bar butlers.
CONFERENCING on the zambezi river
An exhilarating African adventure with panoramic views.
FOR BOOKINGS CONTACT US: + 260 21332 4601 | lodge@dlslandspa.com | www.aha.co.za/david-livingstone
Destination feature | Victoria Falls
The Kingdom at Victoria Falls
Find the magic of Great Zimbabwe
The Kingdom at Victoria Falls is
so much more than just a place
where one can go to rest after a
day of exploring. It’s about an
experience, an adventure and
most of all about immersing
oneself in what is really a
tribute to Africa’s ancient allure
in the beautiful Zimbabwe,
walking distance from the
entrance to The Victoria Falls.
The great domes, pillars and
bridges over The Kingdom at
Victoria Falls’ many water features,
make this hotel resemble the style of
“Great Zimbabwe”, the once mighty
capital of the ancient Shona Kingdom.
But while it may look like the
city of a lost civilisation, the hotel
has all the luxurious comforts and
modern facilities one may desire.
It is also conveniently centrally located,
which gives delegates access to many of
Victoria Falls’ activities, restaurants and
bars and shops. So whether the delegates
wish to go on an elephant-back safari, take
a helicopter ride over The Falls or grab
something delicious to eat, one can do so
easily from The Kingdom at Victoria Falls.
The hotel also has its own entertainment
centre, a casino, numerous fast food
outlets and a selection of shops,
making it the perfect base-camp
after a day out in Zimbabwe.
MODERN LUXURY
Each of the hotel’s 294 rooms has a view,
whether they are facing the tranquil manmade
lake on the hotel’s inner perimeter
or looking out over the stunning bush on
its outer perimeter. Rooms are classicallydecorated
in warm colours with finishes
that give them a unique Zimbabwean twist.
Every room has air conditioning, which
is a welcome relief from the scorching
African heat in the summer months, and
a heater to warm up in the cold ones.
Many of the rooms also feature balconies,
which serve as the perfect space in which
to relax and de-stress, while gazing over
the hotel’s lake and water features.
Not the organised type? The Adventure
Connection at the hotel can assist in
booking any last-minute activities, and after
an action-packed morning the delegates can
stop in at the Safari Health and Beauty Spa.
Then, step out for the evening at one
of the hotel’s selection of restaurants or
four bars, one of which is pool-side and
perfect for a romantic evening. Delegates
can also visit The Great Enclosure, an
indoor entertainment area within the
resort which offers a variety of shops,
restaurants and other facilities.
The Kingdom at Victoria Falls has
everything a delegate needs to make
any conference, incentive or event
memorable, and it doesn’t hurt that it’s
walking distance from one of the seven
natural wonders of the world either.
A TREASURE TROVE OF
ADVENTURE
The small resort town, Victoria Falls
has made itself a name as the adventure
capital of Southern Africa, and it’s no
surprise that travellers from around
the globe have flocked to bungee
jump over The Falls, canoe down the
Zambezi and swim in the Devil’s Pool.
Wildlife lovers will be ecstatic to
know that there are some spectacular
wildlife areas in close proximity to
Victoria Falls, including The Zambezi
National Park, and Chobe and Hwange
National Parks, so delegates won’t
have to go too far to see the Big Five.
The Victoria Falls rain forest is an
absolutely stunning sight to behold.
Delegates will get wet, so may want to wear
a rain jacket, or perhaps rather dance in it.
Wait for a full moon, and witness the lunar
rainbow over the spray of Victoria Falls.
If the delegates have a strong heart and
a thirst for adrenaline, then a dip in Devils
Pool on Livingstone Island is what they’re
looking for. A tamer adventure, but one
that is no less awe-inspiring, is to go on an
elephant back safari and experience Africa’s
largest mammal’s sunrise and sunset
routine as they wander through the bush.
Take a trip back in time on a Historical
Bridge Tour with Georges Imbault, the
chief construction engineer of the historical
bridge that brought two countries together.
There are also plenty of popular activities
to enjoy. Take to the sky on the Flight
of Angels, a helicopter ride in which
delegates can experience a breathtakingly
different perspective of the Zambezi
River and the Victoria Falls. Or get the
delegates’ hearts pumping with a ride
on a high wire over the Zambezi Gorge,
or a zip line over the Zambezi River.
Delegates can have a scrumptious meal
at The Boma, where guests can indulge
in a selection of traditional African food
followed by interactive drumming and
African entertainment, suitable for all ages.
Whether delegates want to explore
local culture, get an adrenaline fix, see
beautiful African wildlife or shop the
days away, one can do it all here and
afterwards return to the ultimate base
camp, The Kingdom at Victoria Falls.
24 Business Events Africa April 2018
www.businesseventsafrica.com
A StAy to RemembeR
Zimbabwe, home to diverse cultures and superior service, offers guests
a memorable stay. At the mighty Victoria Falls - one of the seven natural wonders of the world - there is so
much to explore and enjoy!
Elephant Hills Resort
• 276 Rooms
• 5 minute drive from the Victoria Falls, and a 20 minute
drive from Victoria Falls International Airport
• Conference facilities for up to 500 delegates
The Kingdom at Victoria Falls
• 294 Rooms
• Within walking distance of the Victoria Falls
• Conference facilities for up to 130 delegates
Bookings & Enquiries
Tel: +27 11 8066888 / Fax: +27 11 8066899 / Email: hotels@legacyhotels.com
www.LegacyHotels.com
Technology & AV
There’s a ‘bright bunch’
at Gearhouse
The Gearhouse Group of Companies has made significant investments in
the latest lighting technology over the start of 2018.
It’s crucial for us as the largest technical
supplier in South Africa to make this
sort of regular CAPEX outlay. It keeps
our capabilities ahead of the pack” said
Peter Abrahamse, lighting workshop
manager for the Johannesburg Branch.
“So far, we have taken delivery of 460
brand new lighting fixtures and seven
new desks, which have immediately
been deployed around the country.
We split the purchase between the
Gearhouse South Africa and INHOUSE
Venue Technical Management branches
according to their specific requirements.”
Adrian Skinner, Johannesburg
lighting operations manager, added:
“The fixture purchases for this year
were mostly rider-driven. We had to
consider the individual needs of a very
diverse spread of client and event types
as well as the particular characteristics
of our regional lighting needs.
“The Western Cape region, for example,
tends to prefer a more compact product
suited to venues with less headroom,
while the Johannesburg region prefers
the shutter functionality and brightness
output of a larger unit like the BMFLs.
The KwaZulu-Natal market is primarily
looking for ease of use and reliability.”
The team cherry-picked items across the
Robe, Phillips, MA Lighting and Martin
stables; buying 48 Robe BMFL Blades, 48
Robe LEDBeam 150’s, 48 Robe Spiiders,
48 Phillips Varilite VLZs and 7 MA Dot
2 Consoles through local distributor
DWR Distribution. A further 192 Martin
Rush Pars, 48 Quantum Washes and 28
Quantum Profiles were purchased through
Electrosonic, which holds the Martin
Professional agency in South Africa.
Stuart Andrews, branch operations
manager, said that each fixture has
attributes that make it the ‘favourite’ for
a specific application or market sector.
“The BMFLs are currently the
highest discharge light output in the
Johannesburg lighting arsenal, coupled
with the fastest shutters in the game
and high-speed precision movement
while the VLZs offer unparalleled
Peter Abrahamse, Stuart Andrews, Andile
Msimang, Adrian Skinner, Robert Grobler
and Bernard Harris take delivery of the
MA Desks and Spiiders.
26 Business Events Africa April 2018
www.businesseventsafrica.com
Technology & AV
brightness for an LED profile and both
have phenomenal shutter versatility,
which makes them ideal for corporates,
theatre use and concerts,” says Stuart.
The compact size and intensity of the
Quantum Profiles and Robe Spiiders have
made them a winner in the Cape Town
market for quite some time already,
and the new units are supplementary
to the Cape Town branch’s existing
Quantum and Robe 600 stockholding.
Andrew Gleave, CTN lighting
operations manager, said: “This highoutput
LED fixture has great onboard
effects for everything from the rock and
roll stages to high-profile corporates
but also lends itself to TV work due
to its colour mixing and even field of
light and low power consumption.”
“The multi-functional, diminutive
Spiiders are a notch brighter than the
Robe 600 which they will replace in
the Durban branch and offer superior
control on channel programming” added
Goodman Nyoka, who heads up the
lighting division in the Durban branch.
Mr Skinner continued: “The Rush Pars
have a fantastic zoom function and
extraordinary reliability which make them
solid workhorses, and they are really
valued for that. The LEDBeam 150s also
provides great eye candy in a compact
housing. And let’s face it, designers
cannot ever have enough quality beam
Adrian Skinner, Bill Lawford and Peter
Abrahamse take delivery of the BMFL Blades.
light, so they are also always in demand.”
Sounds like we have a lot of happy
customers here and looks like Gearhouse
is set to shine brightly in 2018.
Market news
STAND OUT EXHIBITIONS
Takes a stand
to new heights
“Stand Out Exhibitions was born out of my desire
to do things differently. My aim is to provide a
service that drastically differentiates your business
from the competition,” said Dylan Solomon,
founder and managing director of the company.
Stand Out Exhibitions started on 1
August 2017, but officially began
operations from 1 December 2017.
Mr Solomon said: “We want our
clients to stand out and be different,
hence the name Stand Out Exhibitions.
“The company was founded and
is owner-run by myself. I started in
the exhibition industry in 2000 and
have 18 years’ experience. I have won
two personal EXSA (Exhibition and
Event Association of South Africa)
awards for outstanding service.
“Stand Out Exhibitions was born out
of my desire to do things differently,
with values that focus on excellent client
relationships, quality products, and
outstanding service,” Mr Solomon said.
He said: “Our main market is the
exhibitors who find themselves in between
the shell-scheme stands and big-budget
design stands. I offer a unique service to
this market, who I believe has not been
fully serviced in the past. Big companies’
budgets are becoming smaller, and
smaller companies need to stand out at
exhibitions. It is at this crossroad that
we provide a unique service, which
needs out-of-the-box thinking.”
“Why Stand Out Exhibitions is different
is because we are not just about
building exhibition stands or providing
infrastructure; we aim to partner with
our clients and use our knowledge of
the exhibition industry to equip our
clients with the best possible experience
and outcome while exhibiting.
“We do this through our value-added
service, which is our own application
where exhibitors can use our technology
to collect and qualify leads at their
exhibition stand. This assists our clients
to get a measurable return on their
investment while exhibiting.”
Stand Out Exhibitions is based
in Modderfontein, Johannesburg,
and with its network of suppliers
can service clients countrywide.
He concluded: “The gap in the
market is the exhibitors and organisers
of the smaller businesses, or bigger
businesses who need to watch their
costs. This market has, I believe, been
overlooked, and not given a service that
provides something different, while
understanding budget constraints.
“These are often smaller businesses
who need a service provider who
cares and is interested in helping them
achieve their goals and objectives.”
28 Business Events Africa April 2018
www.businesseventsafrica.com
Business events with a
fresh approach
We understand how important your
business event is to you. That’s why we
offer uniquely South African solutions
that you and your delegates
can benefit from.
Take your business events to the fun
level at an ATKV Resort with the
following business options:
Meetings
We offer packages and services that
prevent the boredom from kicking in.
By combining business and fun,
we ensure that it’s not all work
and no play.
Incentives
We offer luxury incentive packages that
will give you the right tools
to motivate and reward employees
for their achievements.
Conferences
Our unique conference packages
ensure that your delegates can focus on
business and pleasure to keep them alert
and engaged.
Events
Get event packages that ensure a
memorable event including the peace
of mind that our skilled staff are making
sure everything runs smoothly.
Contact Us
Minister Kganyago
Manager – Business Events Marketing
T: 011 919 9056 | M: 079 513 8708
E: ministerk@atkv.org.za
W: www.atkvresorts.co.za/Conferences
Company highlight | ATKV Resorts
ATKV Resorts
contributing to a greater purpose
“The business events industry in South Africa is experiencing a total
paradigm shift,” said Minister Kganyago, manager: business events
marketing of ATKV Resorts.
Only the companies that are
prepared to face the changes
required in this exciting era will
survive. Flexibility and adaptability will be
the order of the day for those seeking
to make meaningful contributions
within the business events space.
“It goes without saying that more and
more business events visitors will be seeking
total full experiences when doing business.
This will force business organisations to
collaborate in order to compete with other
local and international markets. With
business events, the sum of the whole is
greater than its equal parts,” he added.
ATKV Resorts provides the full
business events package
Mr Kganyago said: “ATKV Resorts has
the ideal solution: seven unrivalled
resorts situated nationwide amidst
a host of cultural treasures, heritage
sites and other exciting attractions
available at affordable rates.
ATKV Resorts
BUFFELSPOORT
Buffelspoort resort is situated less
than an hour from both Pretoria and
Johannesburg, and is just a stone’s throw
from the world-renowned Sun City. With
a variety of self-catering accommodation
and recreational facilities and activities,
a restaurant, a fast-food section and
a well-equipped shop, Buffelspoort
provides the ideal base to explore the
wealth of tourist attractions in the area.
30 Business Events Africa April 2018
“Safe, secure and superbly situated,
these premium resorts are the ideal venue
to make your conference a working
success, or holiday a memory of a lifetime.
“Unrivalled natural beauty contributes
to clear thinking, innovative solutions
and unmatched achievement.
“Many of our facilities boast
spacious, well-equipped conference
venues that can accommodate up to
800 delegates. The success of your
conference is only a call away.”
Mr Kganyago, a young Pedi man
born in Limpopo, is driving ATKV
Resorts transformation into the business
events arena. He is passionate about
marketing and is currently studying for
a Masters Degree in Communication.
“Business events is one of the pivotal
economic tourism drivers in South Africa,
and we would like to be part of that
success story. We undoubtedly have
unique products to offer within this
space. Our venues, all in very strategic
LOCATION: Magaliesburg, North West.
ACCOMMODATION: 800 delegates.
CONFERENCE ROOMS: five
rooms and one hall.
IDEAL FOR: events and incentives.
KLEIN-KARIBA
Just outside Bela-Bela, some 90 minutes
from Johannesburg and an hour’s
drive from Pretoria, lies the inviting
parts of the
country, are scenic,
tranquil and simply
conducive for any event.
“The business events space gives ATKV
Resorts an opportunity to contribute to
a greater purpose. We see our venues
as playing a significant role in the
outcomes and objectives of the various
groups that come to the resort.
“We curate an environment we
believe will influence the type of
outcomes business groups are looking
for whenever they convene at our
venues,” Mr Kganyago added.
In conclusion, he said: “We strive
to stay ahead of the curve when it
comes to the trends in the industry.
Delegates who come to our resorts enjoy
experiential conferencing. We always
apply a fresh approach on how we do
things. At the end of the day, we want
delegates to go home with meaningful
and memorable experiences.”
ATKV Klein-Kariba resort in one of the
Waterberg’s most beautiful kloofs.
This top-class resort offers a wide
range of accommodation options
with true bushveld hospitality.
At the adventure centre, larger
school, student or church groups
can make use of Klein-Kariba’s
facilities at a reduced rate.
With various activities, recreational
facilities and amenities such as a
restaurant, fast-food restaurant and
a well-stocked shop, there is no such
thing as boredom at ATKV Klein-Kariba.
LOCATION: Bela Bela, Limpopo.
ACCOMMODATION: 500 delegates.
CONFERENCE ROOMS: three
rooms and one hall.
IDEAL FOR: meetings, incentives,
conferences and events.
www.businesseventsafrica.com
Company highlight | ATKV Resorts
NATALIA
ATKV Natalia beach resort can be
found just 40 km south of Durban
– a tropical paradise with balmy,
blissful weather all year round.
Accommodation options include
spacious and comfortable selfcatering
apartments in various
sizes, and a lush green caravan
park with top-class facilities.
LOCATION: Durban South
Coast, KwaZulu-Natal.
ACCOMMODATION: 300 delegates.
CONFERENCE ROOMS: two
rooms and one hall.
IDEAL FOR: meetings and events.
Ends
GOUDINI SPA
Only an hour from Cape Town, in the
heart of the Boland Mountains, you’ll find
ATKV Goudini Spa resort with its healing
mineral baths and more fun activities than
you’ll ever be able to fit into one holiday.
ATKV Goudini Spa’s range of selfcatering
holiday accommodation,
entertainment and recreational facilities
will meet absolutely everyone’s needs,
from the free-spirited to the fussy.
Activities on the resort include an array
of natural hot pools, hot supertube,
tennis and volleyball court, games
room and picturesque nature walks.
The resort boasts excellent conference
facilities, which can accommodate
up to 800 conference delegates.
LOCATION: Rawsonville,
Worcester, Western Cape.
ACCOMMODATION: 800 delegates.
CONFERENCE ROOMS: three breakaway
venues and five hall venues.
IDEAL FOR: meetings, incentives,
conferences and events.
HARTENBOS
ATKV Hartenbos is situated along the
world-famous Garden Route between
Cape Town and Port Elizabeth, some 8 km
from Mossel Bay and 40 km from George
airport. Boasting conference facilities
that can accommodate groups of up to
1 000 delegates, ATKV Hartenbos is also
the perfect choice for an inspirational
conference. The venue boasts a new
lifestyle centre called Hartenbos Seafront.
LOCATION: Hartenbos,
Mosselbaai, Western Cape.
ACCOMMODATION: 1 000 delegates.
CONFERENCE ROOMS: two
rooms and one event venue.
IDEAL FOR: meetings, incentives,
conferences and events.
Ends
DRAKENSVILLE
Just over three hours’ drive from
Johannesburg and Bloemfontein, and
about two-and-a-half hours from Durban,
you will find the ATKV Drakensville
holiday resort near the foothills of
the Drakensberg Amphitheatre, a
world heritage site. ATKV Drakensville,
with its breathtaking views, is
surrounded by historical landmarks
and offers access to numerous tourist
attractions in the vicinity. The resort
has a variety of accommodation,
adventure activities and recreational
facilities, plus a restaurant, fast-food
restaurant, coffee shop and gift shop.
LOCATION: Drakensberg, KwaZulu-Natal.
ACCOMMODATION: 700 delegates.
CONFERENCE ROOMS: five
rooms and one hall.
IDEAL FOR: meetings and events.
Ends
EILAND SPA
On the southern banks of the Letaba
River, only 68 km east of Tzaneen
in the Limpopo province, lies ATKV
Eiland Spa in the heart of the Hans
Merensky Nature Reserve.
Eiland Spa, with its year-round warm,
sunny weather and diverse natural beauty,
is one of the most popular resorts in South
Africa. With its variety of self-catering
accommodation, recreational facilities and
activities, restaurant and healing hydro
spa, ATKV Eiland Spa is the ideal place for
the entire family to come and relax. The
serene tranquillity and peaceful silence of
the bushveld surroundings create the ideal
atmosphere for positive and imaginative
business planning and team building.
LOCATION: Letsitele, Limpopo.
ACCOMMODATION: 250 delegates.
CONFERENCE ROOMS: three
rooms and one hall.
IDEAL FOR: meetings.
Central bookings
+27 11 919 9092
oordedigitaal@atkv.org.za
www.atkvresorts.co.za
www.businesseventsafrica.com Business Events Africa April 2018 31
Company highlight | Inspire Furniture
Meet the
Inspire Furniture team
Inspire Furniture Rental strives to be the best in its field – furniture rentals.
The company was started in 2014 with the aim to be the best specialist
furniture rental company.
Chad Botha
Director and Co-Founder
Age: 51
What is your passion?
New ventures, socialising and
meeting new people and travelling.
How long have you been in the
sector? Rentals and events for 25
years, furniture rentals for 15 years.
Why Inspire? We are very passionate
about people, service delivery and
being the best at what we do.
What is your favourite Inspire
piece of furniture and why? Blowup
loungers as they are easy to
transport, great to sit and sleep on
and a lot of fun. Most important
they were my entrance back into the
industry when I was down and out.
Gibson Karimakuenda
Branch Manager
Age 32
What is your passion?
Running the site (setting up or
breakdown of event or exhibition).
How long have you been
in the sector? 11 years.
Why Inspire? Because we deliver
the best quality and best service.
What is your favorite
Inspire piece of
furniture and why?
Brown deep-button
chesterfield and
brown deepbutton
wingback
because it makes
me feel like a king.
Theo Botha
National Manager
Age: 50
What is your passion?
To create the WOW factor for my
internal and external clients. Work
satisfaction and to ensure that I have
happy clients is also my passion.
How long have you been
in the sector? 28 years.
Why Inspire? We strive to make
life easier for our clients by
maintaining industry-leading
standards. We are committed to
honesty and professionalism.
What is your favourite Inspire piece
of furniture and why? Zavier bar
stool, it is one of the
most versatile bar
stools and has satisfied
our clients with its
capability to fit into
almost any setting
for functions, events
or exhibitions every
time. Be it with a
back rest, wooden
seat, half back rest,
whichever colour,
it always works.
Prudence N Masango
Rental Sales Consultant
Age: 34
Vengai Chabikwa
Operations
Manager
Age: 35
What is your passion?
Striving to run my own Inspire
branch in one of the SA cities.
How long have you been in
the sector? Four years.
Why Inspire? It’s one of the
companies that doesn’t look at
a worker and leave him/her at
the same position, they give their
workers chances to grow .
The good example is myself, I was
a driver when I joined [this family]
and they believe in me that I can
run operations. Today I can proudly
stand here and say we are the best.
What is your favourite Inspire
piece of furniture and why?
Never had a specific favourite
piece of furniture at Inspire.
I love all the furniture we
have, its different. One can
actually tell which furniture
belongs to Inspire in a
venue with five suppliers.
Our quality is the best.
What is your passion? I am passionate about meeting
people and interacting with them. I love to socialise,
and I remain in touch with my contacts all the time.
How long have you been in the sector? It will be my third this year with Inspire.
Why Inspire? I understood that this company was on its way up when
I started in this industry. The word of mouth that was spreading about
the great opportunities offered, and I very much
wanted to be part of this growing business.
What is your favourite Inspire piece of furniture and
why? It’s the Ontario double-seater – its comfortable
and my feet can touch the ground whilst sitting.
32 Business Events Africa April 2018
www.businesseventsafrica.com
Company highlight | Inspire Furniture
Amber Rose
Van Der Walt
Position Reservations/
Consultant
Age 23
What is your passion? My passion
is this industry: the busyness,
the people I deal with, as
well as children and cooking
are my biggest passions.
How long have you been in
the sector? For roughly three
years (1.5 years at Inspire).
Why Inspire? Why Inspire, because
we are busy. I love the run around,
I love the variety we can offer the
customer. Our customers love
this variety, as well as the quantity,
therefore we never have to turn
clients away.
What is your
favourite Inspire
piece of furniture
and why? My
favourite piece
of furniture is the
big bubble lounger.
Godfrey Tumelo
Lebogo
Rental Sales Consultant
Age: 24
What is your passion? I want to
learn new things on a daily basis.
How long have you been in
the sector? Three years.
Why Inspire? Because we
learn new things every day
and meet different people.
What is your favourite
Inspire piece of furniture
and why? Zavier café
chair because it
easy to set up, and I
like the look of it.
Val Mwanandimai
Reservations Manager
Age: 39
What is your passion?
Helping people.
How long have you been in
the sector? About 10 years.
Why Inspire? I had an amazing
mentor: Chad not only taught me
how to think out of the box, but
how to completely destroy and burn
down the box. Working with him is
an adventure.
What is your
favourite Inspire
piece of furniture
and why?
Definitely, the
Galaxy lounger.
It’s a statement
piece, like nothing
I have seen
before, and the look on clients’ faces
the first time they see it is priceless!
Granny Mahada
Key Account Manager
Age: 38 years
What is your passion? I
am so passionate about what I do,
and I love and enjoy it very much.
How long have you been in the
sector? Eight years in this industry.
Why Inspire? Inspire is like my
home. Team work is amazing,
communication always.
What is your favourite Inspire
piece of furniture and why?
Pallet furniture, because
you can set it up anywhere.
Outside and inside as well.
Costa van Zyl
Manager
Age 43
What is your passion?
Making everybody
laugh and smile – at least one
person a day, staff and customers.
How long have you been
in the sector? 15 years
Why Inspire? I have been working for
Chad from the beginning and have a
lot of respect for him and his vision.
What is your favourite Inspire piece
of furniture and why? The Lunar. I
have slept at the office a few times
when working late, and the Lunar
is the best lounger to sleep on.
Chantal Tait
Sales Consultant
Age: 29 Years old
What is your passion?
I love making people happy. I
love to see my clients happy.
How long have you been in the
sector? I have worked in the
events industry for 10 years.
Why Inspire? Inspire Furniture is
the best in the industry. We take
pride in what we do, and we supply
quality furniture. We are always
there to assist our clients day and
night. We go the extra mile.
What is your favourite
Inspire piece of
furniture and why?
Barcelona
singleseater.
It’s
simple yet classy
and unusual.
www.businesseventsafrica.com Business Events Africa April 2018 33
Company highlight | Creative Event Solutions
Creative Event Solutions
A unique alternative
to your event
“Creative Event
Solutions provides
unique alternatives to
the current offerings in
the market,” said Paul
van der Riet, managing
director of Creative Event
Solutions.
Our structures are eye catching
yet have incredible strength
to weight ratio’s. TUV
certification provides peace of mind.
Offering new and exciting benefits
on structures and furniture like
temporary removable branding and
modular concepts, allows clients to
be more creative than ever before.
“So too on furniture from flat pack
event specific furniture that does not
compromise on quality and strength to
inflatable domes and furniture that offer
extreme low logistics and manpower.
“Brand and event managers are now
in a position to offer their clients a fresh
look and feel,” Mr van der Riet said.
• TUV certified up to 100 km winds
• No tension cables needed
• Modular advantage, the ability to connect various sizes.
• Temporary branding option for rentals
Core Event
Structures was
founded in 2014 with
the main focus on new and
innovative event products. All
our products must conform to at
least three of five advantages.
Low logistics, brand friendly,
modular ability, visually
stimulating and low
manpower.
Ts & Cs
· In order to ensure better
efficiencies during the peak
season, payment must be received
within 72 hours of your job.
· Stock will only be picked
once payment is received. We
cannot guarantee timeous
deliveries if payment is made
after 72 hours (3 days).
· A 100% cancellation fee will apply
to all jobs cancelled within 72 hours.
34 Business Events Africa April 2018
www.businesseventsafrica.com
In 2017, Chad
Botha from Inspire
Furniture, who saw the
potential in the uniqueness
of the product, purchased 50%
of the company, Core Event
Structures. It has now been
rebranded as Creative
Event Solutions.
Company highlight | Creative Event Solutions
TGCSA update
Grading Council
introduces new discounts
On 1 February 2018, South African Tourism introduced new
discounts for grading. Establishments can now save up to 90 per
cent on the cost of grading, and are able to receive all the benefits of
being star-graded, thanks to changes made to the Tourism Grading
Support Programme.
Tourism Grading Council of South
Africa (TGCSA) have been and
will continue to administer this
programme, and introduce attractive
new discounts to bring new players into
the system while incentivising existing
members to maintain their grading status.
The programme was introduced by
the National Department of Tourism in
FAQ
2015 to encourage more accommodation
establishments and venues to
become graded, while empowering
emerging players and accelerating
the transformation of the sector.
The TGCSA allocates star gradings
to establishments based on their
service offerings, providing local
and international visitors with an
internationally benchmarked
assurance of quality.
The pilot phase of the programme,
which forms part of the department’s
Tourism Incentive Programme,
offered rebates on the grading
assessment fees paid to the TGCSA.
The rebate system has now been
replaced by an upfront discount
on assessment fees as part of
the TGCSA’s improved online
grading application process.
The changes mean that graded
establishments can save up to 90 per
cent of their membership fees for a
period of three years if they meet
programme criteria (such as tax and
BBBEE compliance), and are Tourism
Levy South Africa (TOMSA) members.
The one per cent TOMSA levy collected
by accommodation and meetings
establishments is used to augment
South African Tourism’s annual budget
allocation to market South Africa.
Who will qualify
for the discounted
grading?
All establishments who meet
the qualifying criteria can
access the discount either at
point of initial application or
upon renewal of membership.
Do I have to courier the
tax clearance certificate
to the TGCSA?
The tax clearance certificate
has to be uploaded online
as part of a new application
or renewal application for
all establishments who want
to access the discount.
Do I have to comply
with all conditions of
the discount in order to
qualify?
Yes, all conditions are
mandatory to qualify
for the discount.
When do the discounts
commence?
All discounts will be applied
effective 1 February 2018
for new and renewal
membership applications.
What happens if I
have not yet paid my
invoice? Will you apply
the discount before I
make payment?
All discounts will be applied
effective 1 February 2018 for
new and renewal membership
applications that meet
the qualifying criteria.
What happens if I
don’t meet some or all
the conditions for the
discount?
Establishments must meet
all the requirements in order
to qualify for the discounted
grading fee. Failure to meet any
of these requirements will result
in the standard membership
fees being applicable.
36 Business Events Africa April 2018
www.businesseventsafrica.com
Page strap
Grow your business,
earn your stars and
get up to 90% off.
Visit www.tourismgrading.co.za
www.businesseventsafrica.com Business Events Africa April 2018 37
A local perspective
The psychology of customisation
in experience design
By Tamlynne Wilton, chief ideas officer, idna
Henry Ford once said of the Ford Model T: “You can have any colour you want, as long as
it’s black”. Fast forward 100 odd years and consumers can now choose from a variety of
different makes, models and colours.
Breakfast options are endless – I am
personally fond of shaking up my
breakfast regime. You can drive to
your next meeting or order an Uber. You
can attend a meeting in person or connect
with clients via Skype. The bottom line
is - we are spoilt for choice. We expect
options that suit our individual preferences.
Unfortunately, brands who continue to
adopt a one size fits all approach will crash
Who is Tamlynne Wilton?
Tamlynne has a degree in psychology from
the University of the Witwatersrand and
has more than 17 years of experience in
the conference and association industry,
both locally and internationally, having
worked on some of South Africa’s largest
conferences and campaigns. Through her
studies, she developed a keen interest in
neuropsychology and the impact that the
brain has on consumer behaviour. She
is the founder and chief ideas officer of
idna (pronounced idea-NA) a strategic
marketing agency. Her background in
psychology gives her a deep understanding
of the human mind and how it impacts the
decisions we make. She believes that events
provide a powerful platform to inspire
audiences and effect change, and combines
her knowledge of psychology, marketing
and sociology to create touchpoints that
are truly unforgettable.
and burn. In order to understand why, you
first need to understand that the human
brain is emotional. Driven by ego and the
gratification of the “self“, it really is all
about “me“. This one size fits all approach
doesn’t make “me” feel important. In fact,
it feels like you bought a bunch of average
T-shirts on sale and have given me one of
them (lucky me), even though 1) it isn’t my
size and 2) it makes me look like the Oros
man – orange really isn’t my colour. You’re
wondering why I‘m not grateful for this
amazing gift, but all I’m thinking is “meh”.
When it comes to attending an
event, I want an experience that
has been curated with my specific
preferences and needs in mind.
A study into whether customisation
impacts advertising effectiveness
(Laura Bright, Journal of Marketing
Communications, 2012); found that
humans prefer personalisation, because
it quenches our desire for control. Even if
this sense of control is an illusion, it’s still
powerful, and can have a positive effect on
your psyche. The study goes on to say that
people who believe that they are in control
of their life choices tend to be healthier
psychologically and more successful.
How does this apply to an
event experience?
With the power of personalisation in
mind, we are partnering with one of our
clients, the Green Building Council SA
on their annual Convention to try out
something new. Titled “Choose Your Own
Adventure”, delegates will have more
control over their convention experience.
From past experience, we know that
some delegates attend conventions for
networking purposes and aren’t interested
in sessions at all. It begs the question, why
should they pay the same amount as those
who want to enjoy the full experience?
Delegates to the Green Building
Convention will be able to design their
own convention. They have the choice.
We are taking it one step further. The
way you learn at events should be tailored
too. We are applying the psychology of
learning to further enhance the experience.
Take Kate, for example. She works at
a bank and learns best with facts and
figures. She requires structured notes and
case studies to truly absorb information.
Thabiso, on the other hand, is an architect
and has a ‘big picture’ visual learning
style. He gets horribly bored with too
much detail and speakers who cater to
Kate’s preferred learning style will trigger
the inevitable “kill me now” tweet.
How do we engage all our
delegates with their unique
learning preferences in mind?
It’s impossible to cater to each
individual person, but what we can do
is conduct online generic assessments
to sort delegates according to the main
learning styles. From there we can make
recommendations as to which sessions
would be beneficial to specific individuals
and the delegate then has the choice. By
tailoring the experience to our delegates,
we are not only ensuring value for
money, but we are also ensuring a truly
unforgettable learning experience.
The power of personalisation is
therefore undeniable, and is relevant
across all sectors. Not only do
delegates feel important, but it also
allows them to exercise agency, giving
them ultimate control over how they
choose to interact with your brand.
Cookie cutter experiences just don’t
cut it anymore, so by making your event
more personal, you buy loyalty. Black is
fabulously classic, but if our delegates
want purple, pink, green, brown or
yellow, we need to be ready to dip our
brush in any colour they want!
38 Business Events Africa April 2018
www.businesseventsafrica.com
Africa’s Travel Indaba preview
Be part of Africa’s rising tourism story at
Africa’s Travel Indaba 2018
A treasure chest of small “gems” offering the modern traveller unforgettable African
experiences, plus plush luxury establishments that redefine the meaning of five-star travel –
that’s just a taste of the variety that’s on offer at this year’s Africa’s Travel Indaba, which will shine
a spotlight on the continent’s finest tourism products and services from 8 to 10 May 2018.
The 2018 edition of the continent’s
largest and longest-running
travel showcase, brought to
you by South African Tourism, is
expected to see about 7 000 exhibitors,
travel buyers, journalists and tourism
industry professionals converging on
the Inkosi Albert Luthuli Convention
Centre in Durban, KwaZulu-Natal.
There, they will explore the vast
array of opportunities being offered
by the rapidly growing African tourism
economy, which is riding high after
recording an 8 per cent average growth
in international arrivals in 2017.
The three jam-packed tradeshow days
will be preceded by a day of workshops
and talks on 7 May 2018, known as the
Business Opportunity Networking Day
(BONDay). This year, there will also be a
special focus on Nelson Mandela to mark
the centenary of the global icon’s birth.
With this year’s theme of Africa’s
Stories, Your Success echoing South
African President Cyril Ramaphosa’s
inspiring “send me” call to action,
Africa’s Travel Indaba is gearing up for
another lively trade show with a refreshed
look and feel and a renewed impetus
to grow tourism sustainably on the
continent, said South African Tourism’s
chief executive officer, Sisa Ntshona.
“The modern traveller is looking for a
travel experience that is distinctive and
authentic, and travel in Africa offers
exactly that: an unforgettable experience
that leaves you with stories to tell. It is
these real, incredible African stories that
inspire our continent’s world-class tourism
products and drive their business forward,”
Mr Ntshona, elaborated on the theme.
“The world is increasingly looking to
Africa as a vibrant continent where they
can shape lasting travel memories. These
are the stories we want to amplify at
our continent’s premier tourism trade
show in 2018. We want the African
tourism economy to help write the
story of Africa’s prosperity. We want
the world to be moved by Africa.”
The exhibition has undergone a
complete brand transformation, launched
at last year’s show. Mr Ntshona said
that the new look for Africa’s Travel
Indaba was not just about updating
and modernising the brand; it was also
designed to refresh the trade show and
maximise business success for participants
over the three days of the exhibition.
“The Indaba was originally a typical
exhibition show, with a few presentations
and events scheduled in between,
but we have now developed a more
robust African conference, workshop
and event schedule for this year’s
event,” Mr Ntshona explained.
“This will provide the latest insights
and intelligence to help businesses to not
only buy and sell travel, but also to inspire
them to innovate and take advantage of
global trends and opportunities arising
from the fourth industrial revolution.”
According to Mr Ntshona, participants
have many enhancements to look forward
to at Africa’s Travel Indaba 2018, including
an impressive speaker line-up of African
thought leaders, 45 new first-time
exhibiting small businesses (in addition
to the 90 “Hidden Gems” from across
South Africa), and a celebration of the
centenary of Nelson Mandela’s birth.
Africa’s Travel Indaba comes hot on the
heels of South African Tourism’s Meetings
Africa trade show. The exhibition recently
concluded its 13th edition at the Sandon
Convention Centre, attracting some 3 000
global and African delegates to explore
Africa as a business events destination.
“Each year we learn more and push
ourselves a bit further when we organise
and manage these continental trade
platforms. This year, we are going all
out to find ways to support the African
tourism industry to achieve doubledigit
growth,” Mr Ntshona said.
Exhibitors, buyers and members of the
media are invited to register now and be
part of Africa’s tourism success story by
visiting www.indaba-southafrica.co.za.
www.businesseventsafrica.com Business Events Africa April 2018 39
SAACI news
The value of experiences and storytelling
By Rudi Van Der Vyver, chief executive officer of SAACI
We are constantly faced with reinventing ourselves, our companies, our industry and the
way we think and approach the architecture and design of a business event. We need to do
this, not only to remain relevant in this fast paced and ever-changing landscape of business
events but also to provide value to our clients through increasing return on investment.
This ROI is however measured
and achieved through various
forms and avenues, but all of
this starts with the professionalism of
the event organiser/planner (whether
this is an internal or external role).
Bringing the above introduction
back to the value of experiences and
storytelling, again we point out that as the
professional we need to fully understand
the objective of the business event. We
need to have a firm grasp on the client’s
short and long-term objectives not only
for the specific event but also what the
post event objectives are as these must
be part of the architecture and design of
the short-term event in order to create a
lasting effect with positive residual spin
offs from this initial client investment.
We have seen over the years the value
that experiential marketing creates and
the ROI this achieves over traditional
marketing efforts. This same trend is seen
in training interventions, meetings and
conferences alike. By creating a valued and
memorable experience we see interaction
and engagement increase exponentially.
We encourage delegates/attendees to
be involved, share knowledge and ideas
and move away from a setting where
people are being spoken at to a setting
where ideas are shared, and innovation
is encouraged. This in itself doubles the
ROI of any business event interaction.
To add onto the creation of experiences
we need to focus on the design of our
content programme. Storytelling creates
relatable content, and in the same
manner as a mentor teaches and imparts
knowledge from real life experience, we see
this effect with speakers at a business event.
Lastly, the entire architecture/design
of the business event should tell its own
story. There should be a flow to the event
that puts the objectives of the event
front and centre in a relatable manner.
This is a concept we at SAACI utilise
for our own events as well as our annual
congress and this concept is also followed
by our international partner associations like
PCMA and the Event Industry Council.
AAXO news
B2B: the one-on-one platform
that delivers instant results
By Carol Weaving, chairperson of the Association of African Exhibition Organisers (AAXO)
Social media marketing has been a focus for global brands for several years
now. But as this field evolves into an art form, marketers are starting to
look for better ways to personalise their messaging and product experience,
encourage one-on-one engagement and better analyse customer sentiment.
To achieve personalised interaction
and get real-time market feedback,
you could expand your social
media teams, invest in better analytics
software, or you could simply invest in
the time-honoured method of engaging
with customers: the exhibition.
Expos, trade fairs and B2B events
tick all the boxes social media teams
are busily trying to tick, especially
when it comes to B2B engagement:
• B2B events conveniently target and
consolidate the right market, without
extensive social media influencer
research. With targeted B2B events,
the market comes to you.
• They offer hours – even days – of
engagement opportunities. Unlike
social media, B2B exhibitions give
brands and customers an opportunity
to ask questions, get personalised
answers and dig deeper into the
brand benefits immediately.
• B2B events secure a willing audience.
No spamming, cold calling or unwanted
connection requests: B2B event
attendees are there because they
want to be, and they’re keen to learn
about your brand and products.
• They deliver immediate market
sentiment feedback. Many startups
and new products use B2B events as an
ideal beta launch platform – gauging
market response and getting input
to help them refine their offerings.
• B2B events offer the perfect ‘peg’ for
social media marketing and PR efforts.
Participation in a key event offers
any number of opportunities for an
integrated communications campaign.
While there’s no doubt that social media
will play an increasingly important
role in PR and marketing, it’s worth
remembering that some of the main
KPIs marketing teams are trying to get
out of social media are already easily
available through B2B events.
As part of AAXO’s ongoing commitment
to exhibition training facilitation, the
creation of networking opportunities
and to enhance the knowledge and
opportunities that expo participation
presents, AAXO will host exhibition
training sessions at MADEX 2018, ‘
the ultimate marketing, advertising,
design, social media and all that good
stuff expo’, to be staged at the Sandton
Convention Centre from 6-7 June.
EXSA news
EXSA announces its new board
It is with great pleasure that we announce the new board members of EXSA. 2018 is certainly going
to bring not only new faces, but fresh input and strategies for EXSA, and these are very exciting times.
By Gill Gibbs, EXSA ExCo
When the new board holds
its first meeting since
its appointment, board
orientation will take place. This will
provides us with a unique forum for
our association to help new board
members to understand the roles and
responsibilities that are expected of them.
A solid foundation ensures success and
a sound board orientation yields better
than best practice and performance.
We will also share essential information
that our new trustees are required to
know, and we will utilise the opportunity
to bring our new members up to
date about where we are today and
what our goals are for the future.
We will be briefing our board members
on the state of play of the key initiatives
and issues that the board will be dealing
with in 2018 and beyond. In this way, we
not only attend to the fundamentals, but
we also allow room for creativity, new
strategies, and innovative thinking.
Doug Rix, EXSA ExCo, said: ‘’The
collective approach of the new board is
relevant, innovative, collaborative and
engaging. We encourage partnering
up, balancing the tasks and the required
planning through interest groups and
subcommittees, drafting assistance
from our members whilst highlighting
and evoking the principles of good
governance and shaping our culture.’’
EXSA is a passionate and committed
platform that helps members of the
industry connect, engage, learn and grow.
This is achieved through promoting
the unique marketing benefits offered
by exhibitions and events and raising
the profile of our members, who
include venues, agencies, designers
and design houses and suppliers.
Mr Rix said: “The EXSA landscape
is changing and evolving, and we
encourage our members and prospective
members to jump on board.”
Information, assistance, guidance,
research, data collection, mentorship,
good governance and training are our
key objectives at EXSA, and we have the
unique opportunity of packaging these as
a key value proposition to our members.
EXSA will develop its strategic
alliances nationally & internationally
with memberships and reciprocity
agreements that are in place with AAXO,
IFES, UFI, ESSA, IAEE. There are also
intriguing and viable future agreements
earmarked with key stakeholders in
the industry that will be penned.
Our calendar for 2018 includes industry
networking opportunities, events, the
annual EXSA-llence in Industry Awards,
the annual EXSA conference and our
new and innovative EXSA Meets.
As active and dedicated EXSA and
industry members, we will write
the narrative whilst we rethink the
fundamentals, take new and viable
risks and allow the new EXSA to
write its place in the story.
SITE news
Site Southern Africa
launches youth seminars
By Peter-John Mitrovich, president of Site Southern Africa
The first quarter of 2018 is wrapped, and South
Africa has had an eventful three months.
SITE Southern Africa is a collective
of members, all with a mutual
interest in the world of incentives
and meetings. It is through feedback
and networking with our members
that we as an association are able
to identify the pitfalls, challenges
and successes of our industry.
Some key matters in our industry
in the past three months have been
the water concerns in the Western
Cape, the recent listeriosis scare and,
of course, the 1 April VAT increase.
Indeed, these are all matters that require
our attention, and have created many
debates. We as trade remain resilient to
manage each individual concern. However,
one fact that is more frequently making
noise in our trade is the shortage of
skilled professionals, and more specifically
the growth of youth in our trade.
SITE Southern Africa acknowledges
this concern, and we have introduced
the SITE Southern Africa Youth Seminars.
The aim with these seminars is to
engage our current membership, and
also the youth interested in pursuing
careers in the world of meeting and
incentives, to better understand the
opportunities within these fields.
In each seminar, SITE Southern Africa
invite a sequence of trade professionals
to each provide an overview of what they
do, and how their trade dovetails into
the world of meetings or incentives.
The following fields are addressed
in each seminar: accommodation,
destination management, convention
bureaus, exhibitions, venues, event
planners, audio visual and staging,
catering, destination marketing and more.
Providing an overview to student
attendees opens a broader perspective
on opportunities in our industry.
The next seminar will be hosted
in Cape Town on 3 May 2018.
Please spread the word amongst
your staff or any students you may
know, and invite them to attend.
If Cape Town is not convenient, we
shall be having similar seminars in Durban
and Johannesburg later in 2018.
For more information, please email our
secretary at info@sitesouthernafrica.com.
As SITE, our aim is incentive travel
excellence, achieved with support and the
collaboration of our members and trade.
We welcome your support.
What we’re all about: motivational experiences
Why we do it? Business results!
Site is the only global network of travel and event professionals committed to motivational
experiences that deliver business results.
Site provides insights and connections that inspire the utilisation of this powerful tool
across diverse industries, regions and cultures.
Site serves as a source of knowledge and best practices where members can make
personal connections that sustain professional growth.
Only one organisation sits at the critical intersection between those who seek
the benefits of motivational tools and those who can provide these extraordinary
experiences. That organisation is Site...
Contact
Email: info@sitesouthernafrica.com
www.sitesouthernafrica.com
www.siteglobal.com
Market news
James Khoza elected president
of SA Chefs Association
James Khoza,
executive
chef of Tsogo
Sun’s Sandton Convention Centre, has
been elected the first South African born
and trained president of the SA Chefs
Association since its inception 44 years ago,
in an election of anonymous votes cast by
the association’s nearly 10 000 members
across South Africa. Mr Khoza has been
serving as vice president of the association
in a joint Competitions portfolio.
Mr Khoza said he is deeply
humbled and honoured to take on
this new role, which he describes as
educational and overwhelming.
“I now carry the hopes and aspirations
of many chefs and I look forward to
continuing the association’s ongoing work
of uniting all chefs. SA Chefs is home to
all chefs and no one must feel excluded.
“I aim to further the association’s work
in building a space for development, in
ensuring equal opportunity, in improving
standards in the industry through
training and mentorship, and to working
with industry stakeholders to set and
maintain the highest level of culinary
excellence, growth and development
of young chefs and professionalism.”
Mr Khoza has a passion for education
and has been gratified by Tsogo Sun’s
focus on training and development.
During his tenure with Tsogo Sun, both
at Sandton Sun and Sandton Convention
Centre, he has worked closely with many
young learnership students and trainee
chefs, personally mentoring them.
“I believe that we have a vitally
important role to play with the chefs
who are starting out – they are our
legacy and have the potential to
make a difference in our industry in a
country that has so much to offer by
way of unique ideas and skills.”
Advertisers’ index
April 2018 Vol 38 No 4
ADVERTISER PAGE EMAIL WEBSITE
AAXO 41 aaxo@aaxo.co.za www.aaxo.co.za
aha Hotels & Lodges 22-23 cro@aha.co.za www.aha.co.za
Ardmor Hospitality – 26° South 18-19 info@26dsouth.co.za www.26dsouth.co.za
ATKV Resorts 29-31 oordedigitaal@atkv.org.za www.atkvresorts.co.za
Birchwood Hotel & OR Tambo Conference Centre OBC reservations@birchwoodhotel.co.za www.birchwoodhotel.co.za
Creative Event Structures 34-35
paul@cevents.co.za/
chad@cevents.co.za
www.cevents.co.za
Durban International Convention Centre OFC, 6-8 sales@icc.co.za www.icc.co.za
Durban KwaZulu-Natal Convention Bureau 9 conventions@durbankzncb.co.za www.durbankzncb.co.za
Expo Centre Johannesburg 16,17 info@expocentre.co.za www.expocentre.co.za
EXSA 42 exsa@exsa.co.za www.exsa.co.za
Folio Translation Consultants 4 pziets@folio-online.co.za www.folio-online.co.za
Gearhouse Group of Companies 26,27
jhb@gearhouse.co.za/ cpt@gearhouse.
co.za/ dbn@gearhouse.co.za
www.gearhouse.co.za
Inspire Furniture Rentals 32,33 info@inspirefurniture.co.za www.inspirefurniture.co.za
Legacy Hotels and Resorts 24,25 hotels@legacyhotels.com www.legacyhotels.com
Peermont Global 1 reservations@peermont.com www.peermont.com
Premier Hotel Midrand 20-21 info@premierhotels.co.za www.premierhotels.co.za
SAACI IFC, 40 info@saaci.co.za www.saaci.co.za
SITE 43 info@sitesouthernafrica.com www.sitesouthernafrica.com
South African Tourism 11-14 convention@southafrica.net www.businessevents.southafrica.net
Tourism Grading Council of South Africa 36,37 feedback@tourismgrading.co.za www.tourismgrading.co.za
44 Business Events Africa April 2018
www.businesseventsafrica.com
Calendar
Conferences, workshops and exhibitions of
interest to the conference, exhibition and
special events market
For free entries in this calendar, please supply information to editorial@businesseventsafrica.com
LOCAL 2018
18-20 APRIL: WTM Africa 2018
Venue: Cape Town International
Convention Centre, Cape Town
More information: Thebe Reed
Exhibitions Tel: +27 (0)11 549 8300
Email: info@thebereed.co.za
19-20 APRIL: ibtm africa
Venue: Cape Town International
Convention Centre
Tel: +27 (0)11 549 8300
Email: ibtmafrica.helpline@thebereed.co.za
www.ibtmafrica.com
8-10 MAY: INDABA. Venue: Durban
International Convention Centre
Tel: +27 (0)11 467 5011
Email: indaba@indaba-southafrica.co.za
www.indaba-southafrica.co.za
23-25 JULY: SATSA 2018 Conference
Venue: The Boardwalk Hotel, Port
Elizabeth Email: conference@satsa.co.za
www.satsa.com/satsa-2018-conference
29-31 JULY: SAACI Congress 2018
Venue: Misty Hills in Muldersdrift,
Johannesburg.
For more info contact:
Ripcord Promotions
Tel: +27 (0)11 482 2835
Email: info@saacicongress.org or
saaci2018@ripcord.za.com
Or SAACI Head Office
Tel: +27 (0)11 880 5883
Email: info@saaci.orgwww.saaci.
eventsair.com/saaci-2018-congress/
saaci2018/Site/Register
www.saacicongress.org
INTERNATIONAL: 2018
11- 13 APRIL 2018: ICCA Iberian
Chapter Annual Meeting
Venue: Granada, Spain
www.iccaworld.org/evps/evitem.
cfm?id=700
15-18 APRIL: ICCA Congress
Venue: Sydney, Australia
Tel: +61 (0) 2 9254 5000
Email: info@icca2018sydney.com
www.icca2018sydney.com
13-15 MAY: Association Expert Seminar
| Venue: Frankfurt am Main, Germany.
More information: ICCA Netherlands.
Tel: +31 20 398 1961
15-17 MAY: IMEX in Frankfurt
Venue: Halle 8, Messe Frankfurt,
Frankfurt | www.imex-frankfurt.com
4 - 6 JUNE 2018: FIEXPO
Latin America | Venue: Santiago de Chile,
Chile | www.fiexpolatinoamerica.com
27 - 28 JUNE 2018: The Meetings Show
Venue: London, United Kingdom
www.themeetingsshow.com
29 JUNE-1 JULY: ICCA Association
Meetings Programme.
Venue: Fukuoka, Japan.
More information: ICCA Netherlands.
Tel: +31 20 398 1902
16-18 OCTOBER: IMEX America
Venue: Sands Expo, Las Vegas, USA
www.imexamerica.com
31 OCTOBER-3 NOVEMBER: 85th
Congress of the UFI | Venue: Expoforum,
Saint Petersburg, Russian Federation |
www.ufi.org/ufievent/85th-ufi-globalcongress
11-14 NOVEMBER: 57th ICCA Congress
Venue: Dubai, UAE | Tel: +31203981902
www.iccaworld.org
TEL: +27 11 452 1115
FAX: +27 11 452 3609
WEBSITE: www.plaslope.com
EMAIL: glenda.aereboe@plaslope.com
TAMPER EVIDENT SECURITY BAGS
• Debasafe® Tamper Evident Security Bags are used whenever tamper-evident
movement is critical.
• We manufacture to order and assist in tailor-made solutions to suit your security
needs.
• A comprehensive range of security features are standard on the bags and additional
features can be added.
• The sealing strip is used for exacting demands with a heat indicator displaying
attempts to tamper.
• Tampering by means of cold, heat, solvents, liquids & manipulation is clearly visible.
• Bags can be customised according to customer’s requirements with exclusive
numbering & bar-coding.
• Bags are manufactured in either transparent or opaque LDPE film, in various grades
to meet specific requirements.
The bags are used for the safe movement of:
• Government Departments
• Foreign Exchange
• Confidential Documents (Examinations, Elections,
Passports, Visas etc.)
• High Value Items (Diamonds, Precious Metals,
Forensic Evidence, Cellphones, Computer Equipment)
• Cash (Banks & Cash-in-Transit companies)
www.businesseventsafrica.com
Business Events Africa April 2018 45
Directory
Integrity | Intelligence | Innovation | Sustainability
BOARD OF DIRECTORS
National chairperson: Wayne Smith,
Sales Ambassador, Century City
Conference Centre
e: wayne.j@ccconferencecentre.co.za
c: +27(0)83 448 1324
Vice-chairperson: Kim Roberts,
The Forum Companya
e: kim.roberts@theforum.co.za
c: +27 (0)82 652 2008
Treasurer: Glenn van Eck
Chief Executive Officer
Magnetic Storm
e: glenn@magnetic.co.za
c: +27 (0)82 800 2616
Public officer: Denise Kemp
Director, Eastern Sun Events
e: denise@esternsun.co.za
c: +27 (0)82 654 9755
Chief executive officer:
Rudi Van Der Vyver
e: ceo@saaci.org
c: 27(0)84 580 9882
DIRECTORS
EC chairperson: Andrew Stewart
PeriExpo
e: andrew@periexpo.co.za
c: +27 (0)82 578 5987
KZN chairperson:
Nick Papadopoulos
Eat Greek Caterers
e: nick@eatgreek.catering
c: +27(0)84 505 0113
JHB chairperson: Lorin Bowen
Lorin Bowen Business Events
e: lorin@lorinbowen.co.za
c: + 27 (0)82 433 8687
WC chairperson: Jaques Fouche
Gearhouse
e: jfouche@gearhouse.co.za
c: +27 (0)83 607 2046
Tshwane chairperson: Robert Walker
Jukwaa Group
e: r.walker@jukwaa.net
c: +27 (0)82 550 0162
C&E forum: Gwyn Matthews
Southern Cross Conferences
e: gwyn@scconferences.com
c: +27 (0)21 683 5106
Government representative:
Nonnie Kubeka
Gauteng Convention & Events Bureau
e: nonnie@gauteng.net
c: +27 (0)83 571 7410
EASTERN CAPE
Chairperson: Andrew Stewart
PeriExpo
e: andrew@periexpo.co.za
c: +27 (0)82 578 5987
Vice-chairperson: David Limbert
Magnetic Storm
e: david@magnetic.co.za
c: +27 (0)82 906 4198
Treasurer: Glenn van Eck
Magnetic Storm
e: glenn@magnetic.co.za
c: +27 (0)82 800 2616
Co-ordinator: Wendy Knott-Craig
e: ec.za@saaci.org
c: +27(0)73 201 8699
COMMITTEE:
Leigh Myles-Rohroft
JHGroup-Hotel Savoy
e: leigh@jhgroup.co.za
c: +27 (0)83 228 3928
David Limbert
Magnetic Storm
e: david@magnetic.co.za
c: +27 (0)82 906 4198
Alastair Stead
Scan Display
e: alastair@scandisplayec.co.za
c: +27 (0)73 236 6618
Donna Peo
Fish River Sun
e: donna.peo@suninternational.com
c: +27 (0)82 941 6911
Sadie Isaacs
Nelson Mandela Bay Tourism
e: conference@nmbt.co.za
c: +27 (0)82 990 7652
Gill Dickie
Bidvest Car Rental
e: gilld@bidvestcarrental.co.za
c: +27 (0)79 527 7619
Vuyiseka Skepe
Mandela Bay Development Agency
e: vuyiseka.skepe@mbda.co.za
c: +27 (0)79 996 2854
JOHANNESBURG
Chairperson: Lorin Bowen
Lorin Bowen Business Events
e: lorin@lorinbowen.co.za
c: +27 (0)82 433 8687
Vice-chairperson: Michelle Bingham
Tsogo Sun
e: Michelle.Bingham@tsogosun.com
c: +27 (0)82 339 0342
t: +27 (0)11 779 0025
Treasurer: Manuela Gomes
Bidvest Car Rental
e: ManuelaG@bidvestcarrental.co.za
c: +27 (0)82 065 9272
COMMITTEE:
Monique de Sousa
Scan Display
e: monique@scandisplay.co.za
c: +27 (0)82 497 1236
Letticia Ndhlala
SAACI
e: letticia@saaci.org
c: +27 (0)71 294 6844
Aidan Koen
Compex
e: aidan@compex.co.za
c: +27 (0)82 561 3188
Brendan Vogt
Guvon Hotels
e: brendan@guvon.co.za
c: +27 (0)83 709 0480
Chad Botha
Inspire Furniture
e: chad@inspirefurniture.coza
c: +27 (0)61 497 2945
Moses Gontai
Namanje Events
e: moses@namanjeevents.co.za
t: +27 (0)11 931 0072
Ruth Baldwin
3S Media
e: ruth@3smedia.co.za
c: +27 (0)72 897 6752
TSHWANE
Chairperson: Robert Walker
Jukwaa Group
e: r.walker@jukwaa.net
c: +27 (0)82 550 0162
Vice-chairperson: Melanie Pretorius
CSIR ICC
e: mpretorius1@csir.co.za
c: +27 (0)82 410 1202
Treasurer: Emily Naidoo
CSIR ICC
e: enaidoo@csir.co.za
c: +27 (0)84 441 1005
COMMITTEE:
Anette Burden
Casa Toscana
e: anette@casatoscana.co.a
c: +27 (0)82 787 6144
Jeana Turner
e: jeana.t@outlook.com
c: +27 (0)83 400 2685
Leon Pheiffer
EPH Productions
e: leon@ephproductions.co.za
c: +27 (0)82 9249046
Herkie du Preez
Event Wizards
e: herkie@eventwizards.co.za
c: +27 (0)82 839 3489
Nellie Swart
UNISA
e: swartmp@unisa.ac.za
c: +27 (0)82 771 0270
Nonhlanhla Tshabalala
City of Tshwane
e: nonhlanhlat@tshwane.gov.za
c: +27 (0)71 351 4458
KWA-ZULU NATAL
Chairperson: Nick Papadopoulos
Vice-chairperson & Treasurer:
Scott Langley
Durban ICC
e: scottl@icc.co.za
c: +27 (0)31 360 1351
Co-ordinator: Carol Macnab
e: kzn.za@saaci.org
c: +27 (0)79 072 0133
COMMITTEE:
Denver Manickum
I-Cube Alternative Marketing
e: denver@icube.co.za
c: +27 (0)83 482 8525
Dawn Holmwood
e: dawnholmwood@outlook.com
c: +27 (0)71 519 9740
Ayanda Shabangu-Sturlese
Makulu Events
e: ayanda@makuluevents.co.za
c: +27 (0)79 473 3800
t: +27 (0)31 261 1136
Terrilyn Goldman
Greyville Conference Centre
e: terrilyn@greville.co.za
c: +27(0)82 820 9473
t: +27 (0)31 309 1430
Liam Prince
Gearhouse
e: liam.prince@gearhouse.co.za
c: +27 (0)83 602 0442
t: +27 (0)31 792 6200
Imran Ahmed
Aqua Tours and Transfers
e: imran@aquatours.co.za
c: +27 (0)82 410 7116
Tracey Delport
aha Hotels & Lodges
e: Tracey.delport@aha.co.za
c: +27 (0)83 293 5190
t: +27 (0)31 536 6520
Kim Gibbens
Aqua Tours and Transfers
e: kim@aquamice.co.za
c: +27 (0)79 693 9530
Vicki Hooper
Venue for Conferences in Africa
e: info@venues.co.za
c: +27 (0)83 256 8120
t: +27 (0)31 764 0059
James Seymour
Durban KZN Convention Bureau
e: james@durbankzncb.co.za
c: +27 (0)82 925 5508
t: +27 (0)31 360 1171
Tarannum Banatwalla
Jellyfish Catering
e: tarannum@jellyfishcatering.co.za
c: +27 (0)83 254 9462
t: +27 (0)31 564 8034
WESTERN CAPE
Chairperson: Jaques Fouche
Gearhouse
e: jfouche@gearhouse.co.za
c: +27 (0)83 607 2046
Vice-chairperson: Lerisha Mudaliar
Cape Town & Western Cape
Convention Bureau
e: lerisha@wesgro.co.za
t: +27 (0)21 487 8600
Treasurer: Jaco du Plooy
NH The Lord Charles
e: revman@presidenthotel.co.za
t: +27 (0)21 855 1040
Co-ordinator: Lara van Zyl
e: wc.za@saaci.org
c: +27 (0)82 223 4684
COMMITTEE:
Zandri Swartz
Century City Conference Centre
e: zandri.s@ccconferencecentre.co.za
t: +27 (0)21 204 8000
Cindy Ferreira Buser
Mirchee
e: cindy@mirchee.co.za
c: +27 (0)72 192 5656
Andrew Gibson
Magnetic Storm
e: andrew@magnetic.co.za
c: +27 (0)74 588 3054
Esti Venske
CPUT
e: venskee@cput.ac.za
c: +27 (0)83 482 9276
Esmare Steinhofel
ICCA Africa
e: Esmare.S@iccaworld.org
c: +27 (0)84 056 5544
Thiru Naidoo
Cape Town & Western Cape
Convention Bureau
e: thiru@wesgro.co.za
t: +27 (0)21 487 8600
Angela Lorimer
Spier
e: angelal@spier.co.za
t: +27 (0)21 809 1101
46 Business Events Africa April 2018
www.businesseventsafrica.com
Directory
Official Journal of the Southern Africa Chapter
of the Society for Incentive Travel Excellence
President:
Peter-John Mitrovich
e: peter-john.mitrovich@
grosvenortours.com
c: +27 (0)82 318 1889
Daryl Keywood
e: daryl@walthers.co.za
c: +27 (0)82 904 4967
Johan Venter
e: johan@urbanginga.co.za
c: +27 (0)83 558 2349
Kyasha Bhoola
e: kyasha@africanlink.co.za
c: +27 (0)72 614 0069
Barry Futter
e: barry@adventureworks.co.za
c: +27 (0)82 790 9015
Secretariat: Mariaan Burger
e: info@sitesouthernafrica.com
c: +27 (0)82 557 8041
EXSA OFFICE
19 Richards Drive, Gallagher Convention
Centre, Gallagher House Level 2,
Midrand, Johannesburg
PO Box 2632, Halfway House, 1685
t: +27 (0)11 805 7272
f: +27 (0)11 805 7273
e: info@exsa.co.za
www.exsa.co.za
EXSA Chair
Doug Rix
DK Design
t: +27 (0)82 579 7071
e: dougrix@wol.co.za
EXSA Vice Chair
Chair of Western Cape Forum
Gill Gibbs
Blu Cube
t: +27 (0)83 260 8035
e: gill@blu3.co.za
Patrick Cronning
Expo Guys
t: +27 (0)83 281 5584
e: pat@expoguys.co.za
Daksha Vallabh
Sandton Convention Centre
t: +27 (0)82 349 2025
e: daksha.vallabh@tsogosun.com
Chair of Young Professionals Forum
Adele Von Well
GL events
t: +27 (0)82 464 8702
e: adele.vonwell@gl-events.com
EXSA Treasurer
Andrew Gibbs
Concept G
t: +27 (0)83 260 8065
e: andrew@conceptg.co.za
Sandile Makhanya
Durban ICC
t: +27 (0)82 042 6469
e: sandilema@icc.co.za
Neil Nagooroo
SA Tourism
t: +27 (0)82 929 5241
e: neil@southafrica.net
ICCA –
International
Congress &
Convention
Association
AAXO –
Association of
African Exhibition
Organisers
aaxo
Reed Place,
Culross on Main
Office Park,
34 Culross Road,
Bryanston, Johannesburg
t: +27 (0)11 549 8300
e: info@aaxo.co.za | www.aaxo.co.za
General manager: Llewellyn du Plessis |
t: +27 (0)11 549 8300
ICCA AFRICAN CHAPTER:
President:
Nina Freysen-Pretorius
The Conference Company
t: +27 (0)31 303 9852
f: +27 (0)31 303 9529
e: nina@confco.co.za
Secretariat:
Esmare Steinhofel
ICCA Africa Regional director
c: +27 (0)84 056 5544
e: esmare.s@iccaworld.org.
www.iccaworld.com/dbs/africanchapter
www.iccaworld.com
e: llewellyn@aaxo.co.za
Chairperson Carol Weaving
(Reed Exhibitions)
Senior co-ordinator: Johné Louwrens
t: +27 (0)11 549 8300 | e: aaxo@aaxo.co.za
Vice-chairperson: Projeni Pather
(Exposure Marketing)
Treasurer: Phil Wood (TE Trade Events)
Board members: Amanda Cunningham
(The Wedding Expo); Amanda Margison
(OnShow solutions); Leatitia van Straten
(Specialised Exhibitions Montgomery);
Dee Reuvers (SA Confex) Le-Ann Hare
(Spintelligent)
OTHER ASSOCIATIONS OF INTEREST TO THE INDUSTRY
ABTA – African Business Travel
Association
Box 2594, Pinegowrie, 2123
t: +27 (0)11 888 8178 | f: +27 (0)11 782 3814
c: +27 (0)83 679 2110 | monique@abta.co.za
www.abta.co.za
Founder: Monique Swart
ANTOR – Association of National Tourist
Office Representatives
President: Hélène Bezuidenhoudt
Vice-president: Wendie White
Box 41022, Craighall 2024
c: +27 (0)83 200 4444 | f: +27 (0)11 523 8290
helene.bezuidenhoudt@franceguide.com
ASATA – Association of Southern African
Travel Agents
PO Box 650539, Benmore, 2010
t: +27 (0)11 293 0560/61
f: 086 504 9767 | barbara@asata.co.za
Chief executive officer: Otto de Vries
c: +27 (0)76 140 7005 | f: 086 505 1590
Office manager: Barbara Viljoen
EGF – Event Greening Forum
179 Jan Smuts Avenue, Parktown North,
Private Bag X7000, Parklands 2121
+27 (0)11 447 4777 | info@eventgreening.
co.za | www.eventgreening.co.za
Chairman: Justin Hawes
Vice-chairman: Greg McManus
FEDHASA National Office – Federated
Hospitality Association of Southern
Africa | Box 71517, Bryanston 2021
t: 0861 333 628 | f: 0867 165 299
fedhasa@fedhasa.co.za
www.fedhasa.co.za
Manager – national office: Lynda Bacon
PSASA – Professional Speakers
Association of Southern Africa
t: +27 (0)11 462 9465 | f: 086 515 0906
c: +27 (0)83 458 6114
nikki@psasouthernafrica.co.za
www.psasouthernafrica.co.za
Executive director: Nikki Bakker
SABOA – Southern African Bus
Operators Association Postnet Suite 393,
Private Bag X033, Rivonia 2128
t: +27 (0)11 011 9288
f: +27 (0)11 011 9296 | saboa@saboa.co.za
President: Mr A Sefala
Executive manager: Mr E Cornelius
SACIA – Southern African
Communications Industries Association
96 The Bridles, Douglas Crescent,
Sundowner, 2188
t: +27 (0)11 083 6418
c: +27 (0)82 555 5556
kevan@sacia.org.za
Executive director: Kevan Jones
SATI – South African Translators’ Institute
Executive director: Marion Boers
t: +27 (0)11 803 2681 | office@translators.
org.za | www.translators.org.za
SATSA – Southern Africa Tourism
Services Association
Box 900, Ferndale 2160 |
t: +27 (0)11 886 9996 | f: +27 866832082
communications@satsa.co.za | www.satsa.com
Chief executive officer: David Frost
Chief operations officer: Hannelie du Toit
SKAL International South Africa
International Secretary: Anne Lamb
t/f: +27 (0)21 434 7023
c: +27 (0)82 708 1836 | anne@yebo.co.za
www.skalsouthafrica.org
STA – Sandton Tourism Association
t: +27 (0)83 558 5445
secretariat@sandtontourism.com
www.sandtontourism.com
TBCSA – Tourism Business Council of
South Africa
Box 11655, Centurion 0046
t: +27 (0)12 664 0120
f: +27 (0)12 664 0103 | comms@tbcsa.travel
www.tbcsa.travel or | www.tomsa.co.za
Member Relations Manager:
Boitumelo Moleleki
TGCSA – Tourism Grading Council of
South Africa
Private Bag X10012, Sandton 2146 |
t: +27 (0)11 895 3000
f: +27 (0)11 895 3001
enquiries@tourismgrading.co.za
TINSA – Interpreters/Translators
Network of Southern Africa
Co-ordinator: info@interpreter.org.za
t/f: +27 (0)11 485 2511
c: +27 (0)83 249 0010
www.interpreter.org.za
TPSA – Technical Production Services
Association
96 The Bridles, Douglas Crescent,
Sundowner, 2188
t: +27 (0)11 083 6418 | c: +27 (0)82 555 5556
kevan@sacia.org.za | www.tpsa.co.za
Executive director: Kevan Jones
TTA – Tshwane Tourism Association
Box 395, Pretoria 0001
t: +27 (0)12 841 4212
secretary@tshwanetourism.com
www.tshwanetourism.com
Chairperson: Bronwen Cadle de Ponte
Secretary: Sithembile Nzimande
Membership co-ordinator: Liz Oosthuysen
membership@tshwanetourism.com
www.businesseventsafrica.com
Business Events Africa March 2018 47
The last word
Getting transformation right
While South Africa’s broad based black economic empowerment (BBBEE) requirements are
viewed by some as yet another impediment to conducting business as usual, others see them
as an opportunity to make positive changes for themselves, their employees and the country.
Roxanne Da Mata Goncalves,
director of Strata-G Labour
Solutions, which assists companies
in improving their BBBEE scorecards, said
South Africa needs to think differently
about BBBEE and transformation.
“Many organisations are disenchanted
with consultants who propose
questionable BBBEE schemes. Their
number one objective is to be profitable
and they are tired of bleeding money
into initiatives that are not sustainable or
that they have no way of measuring.”
This is particularly true when it comes
to enterprise and supplier development.
“Depending on their turnover category,
companies are obliged to contribute
a percentage of their net profit after
tax (NPAT) to organisations that are
51 per cent (or more) black-owned
small or medium micro-enterprises.
This contribution can be in the
form of money, time, attendance or
materials, or a combination of these.
“Unscrupulous consultants will get their
clients to hand over one per cent of their
NPAT to donate to a relevant SME, with
the promise that the SME will deliver
a service in return. The service never
materialises, but the BBBEE scorecard
arrives in the mailbox – with the tacit
understanding that no one is any the
wiser and no questions are asked,”
Ms Da Mata Goncalves explained.
Who is Roxanne
Da Mata Goncalves?
Roxanne is a highly-skilled and respected
transformation specialist, heading up
the transformation portfolio at Strata-g.
Roxanne has 12 years’ experience in
various industries and is able to use
her knowledge
of business, the
BBBEE Codes, Skills
Development Act
and Employment
Equity Act to assist
organisations in
implementing
revolutionary
strategies to transform
their organisations.
When Strata-G entered the market,
the company quickly became aware of
how widespread BBBEE fronting was.
“In one meeting after another with
prospective clients, the response was
invariably: ‘I’ve heard this all before. All
you want is our money. We’ll never
see what you do with it. We want to
make a genuine, tangible contribution,’”
Ms Da Mata Goncalves added.
Understanding that many organisations
buy into the BBBEE ethos and
want to be actively involved in the
process, Strata-G develops relevant
and sustainable strategies that are
mutually beneficial to all parties.
“By adopting this approach, we eliminate
the distrust and resentment inherent
in having to pay over a large sum of
money without any feedback, significant
change or improvement to the donor
company,” Ms Da Mata Goncalves said.
“We encourage our clients to donate
time, material, attendance or services
rather than make monetary contributions.
This allows them to get more involved in
the process and it becomes a mutuallybeneficial
relationship,” she added.
She cites business furniture solutions
company, Cecil Nurse, by way of
example. “Cecil Nurse was required
to spend one per cent of NPAT on
enterprise development and two per
cent on supplier development. While
an enterprise can be any black-owned
micro-enterprise that the organisation has
an interest in, a supplier must be a blackowned
business that supplies services
or products to the donor company.”
Cecil Nurse enjoyed a prior relationship
with a skills development body,
Morentho Institute of South Africa
(Morentho), which equips young
people with upholstering and furniture
manufacturing skills as well as the
wherewithal to start their own businesses.
Ms Da Mata Goncalves said Strata-G
recommended that Cecil Nurse
donate the spare materials from its
own manufacturing processes/entities
to Morentho for the upholstering
of chairs and ottomans.
“Cecil Nurse then buys back the
furniture to sell to the public. Not only
are they giving Morentho the materials
it needs to improve learner skills and
create a sustainable business, it is
supporting the business further by
buying the products it manufactures.”
Since the project kicked off in July 2017,
Cecil Nurse has sold about 200 units
produced by Morentho. In addition, the
business furniture solutions company
has addressed the issue of environmental
waste and Morentho is enjoying the
benefits of an additional income.
Cecil Nurse chief executive officer,
Herbert Meyer, said with the help of
Strata-G’s strategic input, the company
has obtained BEE level 2 certification.
“Not only does this assist us in pursuing
new business opportunities, but we
feel confident that we are contributing
to an initiative that can have a
significant impact on the economy.”
Strata-G also assisted a local logistics
branch of international company, IDL Fresh
South Africa, with its BBBEE strategy, which
has seen it facilitate the transformation
of an internal car wash operation and
staff canteen into separate legal entities.
“This has encouraged SME growth.
IDL Fresh South Africa has donated
its space and doesn’t charge the
businesses rent. These enterprises are
also suppliers. Instead of in-sourcing
these functions and employing additional
staff to manage them, IDL Fresh South
Africa has boosted its BBBEE status by
helping create sustainable businesses,”
Ms Da Mata Goncalves added.
Cecil Nurse and IDL Fresh South Africa
are just two examples of the many
businesses that want to contribute to their
communities but are not sure how to go
about it. “Businesses in our beleaguered
economy don’t have an endless supply of
funds to support SMEs. They need to be
prudent and save for the difficult times. If
they work together with a reputable and
specialist consultancy, they will be able
to create mutually beneficial relationships
that need not drain the bottom line,”
Ms Da Mata Goncalves concluded.
48 Business Events Africa April 2018
www.businesseventsafrica.com
DIGITAL
DIRECTORY
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BUSINESS EVENTS
DIRECTORY
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