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Business Events Africa - Vol 38 No 04 - April 2018

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Voice of the Business Events Industry in Africa Vol 38 No 4 April 2018


IT TAKES A VILLAGE

‘It takes a village’ and SAACI Congress 2018 welcomes business

events industry members to join the village by attending the

flagship event of the business events calendar. Raise your

game at SAACI 2018 - through learning, networking and

communication.

This congress brings together professionals from a variety of

conference industry sectors including conference and event

organisers, events management companies, service providers

and industry stakeholders representing government, venues,

destinations and more.

CONGRESS DETAILS

When: 29 - 31 July 2018

Where: Misty Hills

Conference Centre

Johannesburg

Host: Southern Africa

Association for the

Conference Industry (SAACI)

SAACI is focused on raising the bar in the business events industry across all member

interactions and in so creating true, tangible value to our members and the greater

industry in Southern Africa.

Don’t miss out on this two-day congress packed with inspirational keynotes,

expert panel discussions, innovative networking opportunities, fun social

programmes and a lot of new, fresh ideas.

For more info

contact:

RIPCORD PROMOTIONS: TEL: 011 482 2835

INFO@SAACICONGRESS.ORG OR SAACI2018@RIPCORD.ZA.COM

OR SAACI HEAD OFFICE: TEL: 011 880 5883 | INFO@SAACI.ORG

www.saacicongress.org


Where Africa’s Leaders Meet

EMPERORS PALACE, JOHANNESBURG, SOUTH AFRICA

THE GRAND PALM, GABORONE, BOTSWANA

UMODZI PARK, LILONGWE, MALAWI

PROUDLY EXHIBITING AT INDABA 2018 STAND NO. ICCG22

Three World-Class Hotel and Convention Resorts

Whether it’s a global conference, international summit or multi-lingual symposium,

Peermont proudly offers three exceptional convention resort choices with unrivalled

facilities and service. Emperors Palace, situated next to O. R. Tambo International

Airport in Johannesburg, South Africa; The Grand Palm Resort in Gaborone, Botswana

and Umodzi Park in Lilongwe, Malawi. Catering for delegates from 8 to 3000 in multiple,

well-appointed venues with accompanying luxury accommodation, the finest quality

cuisine, state-of the-art technical abilities, superior business services and a dedicated

security detail. Choose Peermont, where quality is guaranteed and customised

solutions are effortless.

RELAXING STAYS. EXCITING TIMES.

FOLLOW US

PEERMONT INTERNATIONAL SALES: Tel: +27 (0)11 928 1479 | E-mail: intsales@peermont.com

PEERMONT CENTRAL RESERVATIONS: Tel: +27 (0)11 928 1928 | E-mail: intres@peermont.com

www.peermont.com

EMPERORS PALACE in Johannesburg, GRACELAND in Secunda, UMFOLOZI in Empangeni, RIO in Klerksdorp, KHORONI in Thohoyandou,

FRONTIER INN in Bethlehem, MMABATHO PALMS in Mafikeng, THABA MOSHATE in Burgersfort, UMODZI PARK, BICC and THE PRESIDENT WALMONT

HOTEL in Lilongwe, Malawi, THE GRAND PALM, GICC and THE MONDIOR HOTEL in Gaborone, and THE METCOURT HOTEL in Francistown, Botswana.


Business Events Africa: Serving the business events industry for 38 years

CONTENTS

VOL

38 NO 4

APRIL 2018

16

Special Features

About the cover

Durban ICC continues to soar

The Durban International

Convention Centre

has double reason for

celebration. Not only has the

city’s jewel in the crown again

achieved profitable financial

results for the past year, it has also

received a clean audit.

18

16 JOHANNESBURG EXPO CENTRE HOSTS 124TH

ANNUAL RAND SHOW

For many South Africans, Easter is synonymous with the Rand Show and

nothing quite signals this much-anticipated long weekend like the food

stalls, entertainment, shopping and activities all in one place. Last year

the Johannesburg Expo Centre in Nasrec had over 200 000 people walk

through its gates for the Rand Show, while this year event organisers

estimated an attendance of the same.

18 26° SOUTH: NOT THE AVERAGE BUSH HOTEL

26° South is so much more than an African bush hotel and conference

venue. It’s a destination. A place where delegates can leave the hustle

and bustle behind. Chill out, tune in or live it up. A unique blend of

urban Jozi culture and the serenity of the African bush. A kaleidoscope

of extrasensory delights for both business and leisure. It’s an experience

called Afro Boho-Chic.

20 PREMIER HOTEL MIDRAND: OFFERING THE BEST IN

BLEISURE

With South Africans having to tighten their belts due to the VAT

increase, it’s not surprising that a survey conducted by a local corporate

travel agency has found that 50 per cent of business travellers who

add a leisure component to their trips, do so as a way to have a holiday

while saving money.

20


Destination feature | Victoria Falls

The authority on meetings,

exhibitions, special events and

incentives management

Published by the proprietor

Contact Publications (Pty) Ltd

(Reg No. 1981/011920/07)

23 aha boasts leading business

events venue in Zambia

Regular Features

4 Editor’s comment.

5 News: Five exhibition companies

to sponsor industry research.

10 Personality profile: Philip

Zietsman.

15 Meet sommelier

Boitumelo.

22 Cultural experiences:

Conferencing with a cultural flair.

26 Tech & AV: There’s a ‘bright

bunch’ at Gearhouse.

36 TGCSA update: Grading Council

introduces new discounts.

38 A local perspective: The

Company highlights

28 Stand Out Exhibitions takes stands to new

heights.

30 ATKV Resorts: contributing to a greater

purpose.

32 Inspire Furniture: Meet the Inspire Furniture team.

34 Creative Event Solutions: A unique alternative to

your event.

Market News

44 James Khoza elected president of

SA Chefs Association.

South African National

Convention Bureau

psychology of customisation in

experience design.

39 Preview: Be part of Africa’s

rising tourism story at Africa’s

Travel Indaba 2018.

40 SAACI news.

41 AAXO news.

42 EXSA news.

43 SITE news.

44 Index of advertisers.

45 Calendar.

Business Events Africa, in collaboration with

the South Africa National Convention Bureau,

continues to delve into ‘beyond tourism’ and its far

reaching impact, as we seek to measure not just the

immediate tourism benefits of business events but

the longer lasting social legacies as well.

In this supplement we take a closer look at the

South African Society of Travel Medicine biennial

congresses, and Dr Garth Brink shares his insights.

24 The Kingdom at Victoria

Falls: Find the magic of Great

Zimbabwe

46 Directory & associations of

interest to the industry.

48 The last word.

9

HEAD OFFICE PHYSICAL ADDRESS:

Suite 1, Fields Shopping Centre, Old Main

Road, Kloof 3610

HEAD OFFICE POSTAL ADDRESS:

PO Box 414, Kloof 3640, South Africa

TEL: +27 31 764 6977

FAX: 086 762 1867

PUBLISHER: Godfrey King

gk@contactpub.co.za

MANAGING DIRECTOR: Malcolm King

malcolm@contactpub.co.za

EDITOR: Irene Costa

gomesi@iafrica.com

PRODUCTION & DESIGN EDITOR:

Hayley Mendelow

hayley@contactpub.co.za

DISTRIBUTION MANAGER: Jackie Goosen

jackie@contactpub.co.za

SALES REPRESENTATIVES:

Pierre Grobler | +27 (0)82 900 4026

pierre@businesseventsafrica.com

Colleen McCann | +27 (0)72 148 1657

colleen@businesseventsafrica.com

Ruth Baldwin | +27 (0)72 897 6752

ruth@businesseventsafrica.co.za

PUBLICATION DETAILS:

Volume 38 No 4

Business Events Africa has 12 issues a year and is

published monthly, with the Yearbook in June.

Printed by

, a division of Novus Holdings

52 Mahogany Road, Westmead

www.paarlmedia.co.za

ANNUAL SUBSCRIPTION RATE:

R680 which includes postage, packaging

and VAT. Rates for addresses outside South

Africa can be obtained on application to the

Subscription Department.

publishers of Business Events Africa, is a member of:

Official Journal of the Southern

Africa Chapter of the Society for

Incentive Travel Excellence

@bizeventsafrica

Integrity | Intelligence | Innovation | Sustainability

Official media partner

Official journal of the

Exhibition & Event Association

of Southern Africa

Business Events Africa

www.businesseventsafrica.com


Editor’s comment

Business events

A win-win

for all

Credit: Hein Liebetrau

The business events industry is so much

more than just planning an event. Over the years I have discovered so many dimensions

to this industry. The fundamentals remain its people and the relationships we forge.

The different aspects of the sector is what makes it intriguing and

most importantly, vital in all industries, in one way or another.

In the most basic terms, business events is about bringing people together

be it at a congress, or an exhibition, or incentive or event.

What excites me most about this is that when people come together, things

happen and business events makes it possible. It is a win-win for all.

Delegates gain knowledge and new connections; the country

gains economic benefits and more importantly, spin-offs

from the congress or exhibition. These spin-offs can lead

to community upliftment, while improving the country’s

knowledge economy.

For the last three issues Business Events Africa, in

collaboration with the South Africa National Convention

Bureau, has delved into

the ‘beyond tourism’

impact of business events.

These supplements are

just the start. There is still

so much more to learn.

In this supplement

we take a closer

look at the SASTM (South African Society of Travel

Medicine) biennial congresses and how it rotates

on the African continent and what its ‘beyond

tourism’ impact has been on the host destination.

What I enjoy most about our sector is that it is constantly

evolving, though some things stay the same, we are

always moving forward. We never stop learning.

This sector is made of many diverse individuals,

ever changing products and services, and worldclass

venues, all making a difference.

Our diversity is a strength that I think

we sometimes take for granted.

We can’t all be the same but when we work together

we can be great and this has been proven time and time

again by the successes of the congresses, exhibitions,

incentives and events hosted on our shores.

In this edition of Business Events Africa we

explore this diversity by looking at various elements

of our sector while remaining connected.

The business events industry is just – so much more!

Irene

Annually the

international business

events industry supports

on average some

252 000 direct and

indirect job equivalents

in South Africa, and

contributes (in total) over

R115 billion

to GDP annually in

South Africa.

Email: gomesi@iafrica.com

4 Business Events Africa April 2018

www.businesseventsafrica.com


News

Five exhibition companies to

sponsor industry research

Five South African exhibition suppliers have committed to sponsor research into the use of

wood and wood products in exhibitions, with a specific focus on how much of this material

is used, how it is disposed of as waste, and how it can be used more responsibly.

This move, of a few companies

funding a project for the

greater good of the industry, is

unprecedented, and indicative of a

growing conviction among business

that more needs to be done to promote

responsible practices within the industry.

The five companies are: African

Graphix, bluCube, Inspire Furniture

Rentals, New World and Scan Display.

Gill Gibbs, one of the directors and

owners of bluCube, said: “We have

to ensure that any negative effects of

what we do are minimised, and that

behaviours that positively impact the

environment are emphasised. Quid

quo pro. In the context of our industry

and timber, our mantra is ‘Reduce,

Re-use, Recycle’. We cannot maintain

our quality of life as human beings, the

diversity of life on earth or its ecosystems,

unless we embrace sustainability.’’

Leruo Sandamela, director at African

Graphix, agrees with this mindset, and

said, “African Graphix believes in the 17

Sustainable Development Goals issued

by the United Nations to transform

our world, and has pledged to strive

to achieve these goals. We want to

be part of the movement that will

build a better future for the world.”

The research was initiated by non-profit

organisation, The Event Greening Forum

(EGF), after its committee members

noticed a trend towards more custom

exhibition stands being commissioned.

These stands are generally made from

MDF board (which is derived from wood),

are single use and end up in landfill.

The EGF’s primary objective is to

promote sustainability within the business

events industry, and it sees research and

knowledge as the foundation to being

able to advise best practice alternatives.

The research will also include findings

on what creative solutions, both

locally and overseas, the industry has

innovated to minimise wood waste.

Out of a number of proposals, the

University of Pretoria was chosen to

conduct the research. To cover the

cost, the EGF invited the industry to

sponsor the research. Six sponsorships

of R10 000 each were proposed.

“With five sponsorship spots already

being taken, one still remains should

any company be interested. All sponsors

will be acknowledged for their financial

support in the published research.

Chad Botha, the founder of

Inspire Furniture Rentals and recently

nominated EGF treasurer, added:

“I believe that it is important for all

of us to give back and make the

world a better place for everyone.

“We need to consider our future

generations and ensure that we do

whatever we can to do this. Every bit of

input, no matter how small or big, will

contribute to this, and Inspire Furniture

wants to be able to look back and know

that we contributed to a better world.”

This move, of a few

companies funding a

project for the greater

good of the industry, is

unprecedented, and

indicative of a growing

conviction among

business that more

needs to be done to

promote responsible

practices within the

industry.

www.businesseventsafrica.com Business Events Africa April 2018 5


Cover story | xxx Durban ICC

DURBAN ICC

continues to soar

The Durban International Convention Centre has double reason

for celebration. Not only has the city’s jewel in the crown again

achieved profitable financial results for the past year, it has also

received a clean audit.

Despite a challenging economic

climate and highly competitive

marketplace, the award-winning

convention centre grew its revenue

from R162 million to R172 million.

Equally notable is that the Durban

ICC has been given a clean, unqualified

audit by the Auditor General, thus

bolstering public confidence in the

sound financial management of Africa’s

world-renowned convention venue.

Lindiwe

Rakharebe, Durban

ICC chief executive officer,

said: “During the 2017

financial year, the Durban

ICC produced another impressive financial

and macro-economic performance.

“We are also extremely proud to have

received our fourth consecutive clean,

unqualified audit from the Auditor-

General of South Africa this past year.

“It serves as a shining example of

our uncompromising commitment to

good governance and transparency in

all our financial dealings,” she said.

The Durban ICC is once again pleased

to present a solid set of financial results

for the year ended 30 June 2017.

In 2017, the company

showed a 30 per

cent year-on-year growth

in profits and was able to

contribute over R4.9 billion

to South Africa’s GDP.

6 Business Events Africa April 2018

www.businesseventsafrica.com


Cover story | Durban ICC

Cost control was a key element of

the company’s strategy for the year

with the resultant effect that operating

expenditure (excluding depreciation)

was R5 million below budget.

The adjustment for impairments

increased from R24 million to R32 million

mainly due to a decrease in the R207 risk

free rate which increased the estimated

present value of future cash flows.

Depreciation for the year was

R7 million below budget resulting

from a change in the estimated

useful life of assets that have been

maintained in suitable condition past

their economic useful life date.

Overall, the net profit

after taxation increased

from R33 million to

R43 million.

During the year, the shareholder’s

loan of R226 million was converted

to equity and classified as such in

the annual financial statements.

The increase in net profit as well as

the conversion of the shareholder’s

loan has resulted in the net asset

value of the company increasing

from R199 million to R469 million.

Scott Langley, Durban

ICC Marketing, sales and

events director, said:

“We were very proud

of the continued growth

the company achieved in this

past year. Leveraging off our focused

sales and marketing drive, we saw a

38 per cent year-on-year growth in

the number of events hosted by the

Durban ICC and managed to grow our

overall revenue figures by seven per

cent. This figure surpassed the prior

year’s performance by R11 million and

was a remarkable achievement in the

tough economic climate we traded in.

Macro-economic contribution

Since its inception, the Durban ICC has operated

as a catalyst for economic development.

In order to properly quantify the

influence which the centre

has on the local and national

economies, an independent

Economic Impact Study

has been commissioned

each year since 2007. This

past year, Grant Thornton South

Africa was appointed to conduct the

independent study for the company.

The 2017 Economic Impact Report

reveals that the centre has continued

to deliver effectively on its primary

mandate and made a significant

contribution to economy on a local,

provincial and national level.

The over-arching impact for the City

is the wealth created as a result of the

delegates’ expenditure whilst attending

the events secured by the Durban ICC.

In order to quantify the region’s financial

KEY MACRO-ECONOMIC

INDICATOR

benefit, the expenditure

derived from all visitor activity

in the relevant economic

sectors must be calculated.

The report calculates the

contribution made in a

number of key economic

indicators including the overall

contribution to South Africa’s Gross

Domestic Product, contribution to

KwaZulu-Natal’s Gross Geographic

Product, and the impact this had on job

creation. In addition, the study reports

on the flow to government taxes, net

foreign exchange earnings and the

contribution to low-income households.

The projected value of each of

these identified economic indicators

is listed in the table, as well as the

centre’s cumulative contribution

over the past eleven years.

2017

CUMULATIVE TOTAL

(2007 – 2017)

Contribution to South Africa’s GDP R 4.9 billion R 34.4 billion

Contribution to KwaZulu-Natal’s GGP R 4.8 billion R 32.6 billion

Foreign exchange earnings R 739 million R 5.7 billion

Tax revenue generated R 278 million R 2.7 billion

Total delegate and visitor days 1 353 410 days 15 million days

Jobs created (direct and indirect) 11 024 93 122

“It was also very encouraging that the

centre continued to receive accolades in this

past financial year. The Vison 2030 Award,

the “World Travel Award for Africa’s Leading

Meetings and Conference centre” and being

the only convention centre in Africa to be

rated in the World’s Top 15 centres at the

AIPC Apex Awards were all testament to our

hard work in delivering service excellence

to our clients,” Mr Langley added.

www.businesseventsafrica.com Business Events Africa April 2018 7


Cover story | Durban ICC

4.5

4.0

3.5

3.0

Contribution to employment

From an employment

perspective, a total of 11 024

people were employed as a result

of the Durban ICC’s activities. In 2017,

7 991 people were employed directly and

a further 3 033 people were employed

indirectly as a result of events hosted at

the centre. The total annual payroll for

these jobs amounts to R882 million.

It is projected that the expenditure

generated by the centre created and

sustained approximately 10 285 jobs

in the KZN economy in 2017. (7 536

direct and 2 749 indirect jobs).

Target GDP

Contribution

KZN GGP

Contribution

Viewed cumulatively over the past

ten years, the centre is responsible

for creating and sustaining over

93 000 jobs.

Contribution to provincial and

national economies

The 2017 report reveals that during the past fiscal year, the centre contributed

R4,912,589,953 to South Africa’s GDP, exceeding the target of

R4.5 billion by 9.2 per cent.

The majority of this contribution directly benefited the KwaZulu-Natal gross

geographic product during the year to the tune of R4,763,818,544.

The Durban ICC’s contribution to the country’s GDP over the past eleven years

has exceeded R34 billion. This is an amazing achievement considering

it does not include the centre’s contribution in the first nine years of its

operation, which was not quantified at the time.

Contribution to SA's GDP and KZN's GGP 2017

(R'Billion)

Actual GDP

Contribution

It is projected that the

Durban ICC contributed

R1 billion to indirect

household income in 2017.

Other macroeconomic

benefits

During the past year, the Durban ICC

also made other significant contributions

in the following economic areas:

Tax revenue generation

A total of R278 million in tax revenue was

generated by the Durban ICC in 2017.

Since 2007, activities associated with the

Durban ICC have cumulatively contributed

R2.7 billion to government taxes.

Foreign exchange earnings

The Durban ICC makes an important

contribution to foreign exchange

earnings by attracting international

delegates and tourists to the country.

The foreign exchange earnings totalled

R739 million in 2017 and brings the

cumulative total of net foreign exchange

earnings to R5.8 billion since 2007.

Impact on the tourism

industry

Apart from the foreign exchange

revenue mentioned above, the Durban

ICC makes a significant contribution

to the tourism industry by attracting

international delegates to South Africa.

It is estimated that an additional 878

916 hotel room-nights were generated

as a result of the centre’s activities in

2016. The main beneficiaries of the

additional room-nights spent in the

country are the accommodation, food

and beverage, and retail sub-sectors.

sales@icc.co.za

+27 (31) 360 1000

www.icc.co.za

8 Business Events Africa April 2018

www.businesseventsafrica.com


turning

business into

pleasure

The Durban KwaZulu-Natal Convention Bureau is an

independent body dedicated to promoting and marketing

the region’s many business tourism facilities, capabilities

and assets, both nationally and internationally. As such, we

are perfectly equipped to help plan delegates’ itineraries and

provide marketing collateral while offering relevant on-site

event support and assisting meeting planners to create a

unique experience. Committed to transforming Durban

and KwaZulu-Natal into South Africa’s premier meetings,

incentives, conventions and exhibitions destination, we can

provide organisers, planners and business tourists with the

latest information and unbiased advice.

Whether you require assistance with planning and

organising your conference in Durban or anywhere in

KwaZulu-Natal, information on accommodation and places

of interest or simply want to provide feedback on your

experience to an independent source, the Durban KwaZulu-

Natal Convention Bureau is your first port of call.

PO Box 2516, Durban, 4000, South Africa

Tel: +27 31 366 7577/80

Email: conventions@durbankzncb.co.za

www.durbankzncb.co.za

World Travel Awards

2014, 2015, 2017

Integrity | Intelligence | Innovation | Sustainability


Personality profile

Philip Zietsman

Never ‘lost in translation’

“If you love it, just do it. But be prepared for hardship en route,

which is no excuse for giving up,” said Philip Zietsman, managing

director of Folio-Online and Folio Translation Consultants.

“ I

was born in Cape Town and grew up

in Gansbaai, where I went to school

before I was packed off to complete

my schooling in Stellenbosch, after which

I attended the University of Stellenbosch,

doing a BA, BA Hons and MA.

“I started Folio Translation Consultants

in December 1988. At first only doing

translations in a couple of languages,

we have over the years grown to cover

the full spectrum of language services

(translations, editing, proofreading,

transcriptions, voice-overs, voice direction,

copywriting, localisation, interpreting

and SEO) in well over 100 languages,

specialising in African languages for

clients both local and international.

“To be able to operate successfully

in the language industry requires total

command of at least two languages,

combined with specialised tertiary

education in language services. The luxury

of working with educated and qualified

people makes my work a pleasure. And

dealing with linguistically gifted people

(who think nothing of correcting your

grammar as you speak) is interesting, to

say the very least,” Mr Zietsman said.

What has been the biggest

change you’ve seen in this

sector? The impact of very sophisticated

computer assisted translation software

(CAT tools) and the looming pressure of

machine translations.

Were you always involved in

this sector? My love of languages has

dictated my career path since completing

my studies (Afrikaans/Dutch, English &

French) at Stellenbosch University, after

which I worked as a lecturer in Afrikaans

and Dutch literature at the University of

the Western Cape. From there I branched

out into freelance Afrikaans copywriting

and translating in the advertising industry,

before starting my own translation agency.

What role does your family

play in your life? I specialise in

friendship rather than family.

What would you change in

your life if you could when

looking back? I would certainly

have started my business at a much

younger age.

Do you have any hobbies?

Does obsessive reading qualify as

a hobby?

Do you play any sports? I

used to play tennis and squash, but

going to gym is as much as I can

manage nowadays.

What do you do for leisure?

Reading, drinking and dining with friends,

taking walks and going to gym.

What is your secret to success?

I am territorial and treat my business as

a vital extension of myself. I encourage

my staff to develop in ways that suit their

differing personalities. I embrace innovation

and am not threatened by the superior

knowledge of others. I love what I do.

What has been your biggest

challenge in this sector?

Convincing clients to pay for language

services. “Hey, it’s only words, what are

you charging me for?”

What is your pet hate?

When people, on hearing what I do,

expect me to be able to speak at least

500 languages.

What is the most memorable

place you have ever been to,

and why? I travel once a year and

have seen truly beautiful places. Europe

remains my favourite destination.

What type of holiday would

you avoid at all costs?

Backpacking.

If you could be anyone for the

day who would you be and

why? Myself with more patience.

What is your favourite city?

Growing up in the Western Cape, Cape

Town was always “our” city. I don’t

consider any other city on earth as “mine”.

What is your favourite book,

film, TV programme? Different

books, films, TV programmes impressed

and influenced me at different times of

my life. Currently I’m focusing on German

literature from the 1920s and 1930s, and

spend many happy hours watching the

plethora of riveting new television series

on offer.

How do you relax? Listening to

beautiful music, reading a great novel or

history book.

What is your favourite food?

A variety of tapas-like dishes served over

many hours, washed down with several

bottles of good white wine.

What is the most impulsive

thing you have ever done?

Starting my own business, with no money

and no business skills whatsoever.

Who is your role model? My

parents are my constant role models,

because they led by example, instilling in

me a healthy sense of self, without which I

may not have survived.

What is your dream for the

future? For myself, good health.

For the world, wisdom and the actual

application of it.

10 Business Events Africa April 2018

www.businesseventsafrica.com


THE CASE STUDY

Beyond tourism

Business Events Africa, in collaboration with the South Africa National Convention

Bureau, continues to delve into ‘beyond tourism’ and its far-reaching impact, as we seek to

measure not just the immediate tourism benefits of business events, but the longer lasting

social legacies as well.

THE TIME TO RISE IS NOW, JOIN US.

For destination expertise and convention planning support, contact the

South Africa National Convention Bureau.

T: +27 (0)11 895 3000 | E: convention@southafrica.net | W: www.businessevents.southafrica.net


SANCB | Beyond tourism

The SASTM case study

In this supplement we take a closer look at the South African Society of Travel Medicine

biennial congresses, and Dr Garth Brink* shares his insights.

Dr Brinks has convened the biennial

Congresses of the South African

Society of Travel Medicine in 2007,

2008, 2010, 2012, 2014 and in 2016 the

7th Regional Congress of the ISTM held in

conjunction with the SASTM .

“I became involved in the South African

Society of Travel Medicine, being president

for four years from 2004, and am currently

the project manager.”

What is

SASTM and

when did it start?

The South African Society of Travel

Medicine (SASTM) was formed in 2000 and is

a non-profit organisation. Its main focus is to

provide ongoing education and knowledge

exchange for its members thereby ensuring

that travellers and expatriates are

provided with the correct information

relating to reducing the risk of

illness whilst away and

on return.

The 2016 SASTM conference

The last conference was held in Port Elizabeth in September 2016.

SASTM was fortunate to be able to host, with this conference, the

regional conference of the International Society of Travel Medicine.

It attracted 200 delegates (and an additional 30

members of the pharmaceutical industry), the

majority of delegates being from South Africa.

There were international delegates from the United States, the

United Kingdom, Europe, Australia and from Africa – totalling

40 delegates.

The SASTM Congress

SASTM Congresses were held from 2006, initially on an annual basis. From 2008 the Congresses

were then moved to every second year.

As health care providers involved in advising travellers, it is essential that we have knowledge of

different travel destinations, but seldom do we have the opportunity of visiting these destinations

so first-hand experience is limited. In 2007, it was decided to hold the first rotational conference

in Zanzibar, which was an experience that is unlikely to be forgotten by those who attended.

The benefits of holding a congress outside South Africa include an experience of a difference

for the delegates as well as attracting more delegates from Africa itself. Interaction and

networking with such delegates provides excellent exchange of information that can only benefit

the traveller to minimise the health risks whilst travelling and at the destination. The further aim is

to have the conference be more affordable for delegates from Africa.

The congress in 2020 will be held outside South Africa, with Rwanda a strong contender for the

hosting of this event.

* Dr Garth Brink is a

graduate of the University of

Pretoria. He has been a family

physician in private general

practice in Durban from 1972 and

also runs a Travel Medicine Clinic within the

practice. He is a past-president of SASTM

and the current project manager.

12 Business Events Africa April 2018

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SANCB | Beyond tourism

WHAT WERE THE

CONGRESSES OUTCOMES?

Knowledge exchange

Local delegates were exposed to

key researchers in the field of travel

medicine, an opportunity that they

would not have had unless they can

afford attending a congress overseas.

This knowledge exchange though

works both ways, as it provides a similar

opportunity for the international

delegates to be exposed to South African

expertise and knowledge which likewise

they would not have gleaned at an

international congress elsewhere.

Local upliftment

It provides an opportunity for involving

the local community (we involved the

Ray Mhlaba Centre) and exposing all

delegates to their work – a crucial aspect

of responsible tourism and support of

local community.

Research development

The forging of new relationships leads to

unrivalled opportunity for research and

development of common interests which

has an impact worldwide.

SANCB’s involvement

The History

SASTM wanted to secure the

2014 ISTM Regional Conference

in Cape Town, so it presented a bid

to the ISTM Board in 2009. Unfortunately,

we were unsuccessful and lost the bid to

Singapore.

SASTM realised that the Regional

Congresses were not allocated according

to a bid process but more on what the then

President decided. It was felt that there

would be no point in submitting further

bids to the ISTM.

I have a long-standing relationship

with the Durban ICC and KwaZulu-Natal

Tourism, as I was the convenor of the World

Organisation of Family Doctors First World

Rural Medical Congress in 1997 and the

main World Congress in 2001.

SASTM planned to host the 2014

Conference in Durban and wanted to attract

the international delegate to Durban. Merryl

Fairfoot (now with the SANCB), at that stage

working for KwaZulu-Natal Tourism, found

out about the Congress came to see me.

During our discussion the history of the

failed bid was presented and mention

was made that we were wanting to attract

delegates to the Durban Congress. We

wanted to promote the Congress at the

ISTM regional Singapore Congress and she

offered assistance. Accordingly, SASTM was

able to secure a booth at the Congress.

This presence created even greater

awareness about SASTM and the then

president of the ISTM approached SASTM

with the request that the 2016 Regional

Congress is held in South Africa in

conjunction with the SASTM Congress.

Delegate boosting

This assisted us enormously for,

as a small society, we do not

have available funds to embark

upon delegate boosting. We were able to

secure a booth at the International Congress

of the ISTM in Quebec in 2015 and the

Regional Congress in Kathmandu in 2016

neither of which would have been possible

without the grant from the SANCB.

Funding for the

congress

A certain amount was secured

by the SANCB for the opening

ceremony of the SASTM Congress.

Funding for future

congresses

Our relationship with the SANCB

continues and we have been

provided with grants for the 2018 Congress

and we are looking at obtaining further

grants for meetings to be held in 2019. This

raises the profile, not only of SASTM, but of

South Africa as well.

Meetings Africa

The other benefit of interaction

with the SANCB has been the

introduction to Meetings Africa,

where we are able access numerous

service providers in the hospitality and

conferencing industry. This affords us an

unrivalled opportunity to interact with

those that can provide that which SASTM

requires for its conferences and other

activities – not only in South Africa but in

Africa as well.

www.businesseventsafrica.com Business Events Africa April 2018 13


SANCB | Beyond tourism

THE ‘BEYOND

TOURISM’ IMPACT

FROM THE SASTM

CONGRESS

1 The exchange of knowledge.

AFSAE’s involvement

The first African Society of Association Executives (AfSAE)

meeting that SASTM had a presence was in 2017, and it was

an unforgettable experience.

AfSAE is an incredible forum for an

association. It provides opportunity to

identify with other associations and to learn

from others and the presenters that which

is required to keep the association relevant

and move with the times.

SASTM has benefited tremendously from its

involvement with AfSAE. Direction is given as

to issues relating to associations, the running

thereof, and generally creating greater

enthusiasm to ensure that the association is

keeping up with the rapidly changing micro

and macro environment so as to remain at

the leading edge for its members.

The second benefit, and equally

important, is meeting with other

Associations. SASTM has been exploring

hosting a Congress in Rwanda, and through

AfSAE we were put in contact with the

ICASA 2019 organiser – this Congress will

be held in Rwanda. As a result of this, there

is the distinct possibility that the SASTM

Congress will run conjointly with the ICASA

meeting – thereby reducing our operational

costs – which will no doubt allow us the

luxury of hosting a Congress in Rwanda. This

would not have occurred had we not been

part of AfSAE.

2 Sharing of information and

developing new projects, research

activities.

3 The launch of the Pan African

Travel Medicine Group which

will see the start of the initiative

to provide expertise to others in

Africa who are involved in travel

medicine and allied disciplines.

4 Exposure of African and local

delegates to opinion leaders.

5 Networking with the

pharmaceutical and allied

industry.

6 It will showcase the expertise

that exists within South Africa,

creating greater exposure for

both South Africa and SASTM.

7 It sets standards for

conferencing.

Message from Jeffers Miruka,

president of AfSAE

In Africa, we now fully acknowledge

that there is more to events, relative to

beyond tourism benefits.

Congresses promote destinations.

They build the host country’s

reputation by building awareness

and presenting a favourable

image to the visitors, against

what appears mostly in the

media.

Conferences spur

trade and investment

by creating partnerships and

research collaborations through

academic works.

Meetings help participants to

establish networks when they

meet face-to-face.

Conferences disseminate

knowledge transfer as

practitioners apply newly

gained insights to enhance their

professional practice, growth, and

many more benefits.

“Africa has the potential to be the ideal backdrop and the

next frontier for congresses and meetings, thanks to its

growing business events infrastructure, ease of connectivity,

a developing healthcare cluster, rich history and natural

beauty. Many from around the world have started to

realise this significant development in the continent;

hence many business events are now heading to Africa.

The case of South Africa amplifies this when you look at

the ICCA statistics.” – Jeffers Miruka, president of AfSAE

For this to help, African

countries are investing

in Convention Bureaus,

modernising the existing

convention centres and

building new ones, increasing the

number of bed capacity, dealing

with existential threats and

improving their infrastructure. This

is geared towards making Africa

a destination of choice for future

congresses.

“This conference

will strengthen and

encourage those involved

in travel medicine to critically

examine that which is being done,

provide a forum on travel medicine

education in Africa, work closely with

pharmacists in addressing malaria

prevention in travellers, as well

as the incredible opportunity

for networking.”

– Dr Garth Brink

14 Business Events Africa April 2018

www.businesseventsafrica.com


Sommelier

Meet Boitumelo

Emperors Palace’s very own sommelier

As the concept of craft beers and spirits continue to grow in

popularity and tasting bars pop up all over the country, people are

becoming increasingly aware of what to expect from a really good

glass of wine. That being said, understanding and recommending

wine remains a timeless art and skill that requires a good measure

of skill, experience and passion to master.

Boitumelo Maphela is the resident

sommelier of Aurelia’s Restaurant,

a five-star wining and dining

restaurant in Emperors Palace, which is

located next to OR Tambo International

Airport in Johannesburg, and the first

full-time wine expert to join the hotel.

She is also one of a few women in

Johannesburg holding her own in what

was once a male-dominated industry.

When did you join the

Emperors Palace team? I joined

Emperors Palace in May 2017, after

working in various five-star hospitality

environments in Sandton and Hyde Park.

Tell us a little more about

yourself... I’m an adventurous spirit,

particularly when it comes to food and,

of course, wine. So, I like to spend my

time outside of work checking out

food markets and enjoying new foodie

experiences, whether it’s with friends or

on my own. I also try to travel, even if

it’s just a quick trip across the country,

and I reserve Sundays for church no

matter what.

How did you become a

sommelier? In the second year of

my hospitality management studies, an

ambassador from Cape Wine presented

a guest lecture on the basics of wine

pairings, and that really got me interested.

I was fascinated by the fact that wine

could be such a complex subject and that

encouraged me to learn more about wine.

I decided to cut my in-service course short

and head to Cape Town, where I planned

to visit every wine farm I could and learn

the culture and science of wine.

What did you have to study?

Along with my hospitality management

qualification, I took a sommeliers course

recognised and facilitated by Cape

Wine Academy. The course is highly

comprehensive and opens your eyes to so

many concepts, from the basics of wine

pairing to wine-making and the study of

international wines.

Do you have to be certified

to be a sommelier? Yes, I am

registered with the South African

Sommeliers Association (SASA).

Do you prefer local or

international wine? I have to

say that French Chardonnay is incredible

and one of my favourite wines, but when

it comes to reds, I honestly believe that

South Africa can compete with the best of

the best around the world.

What’s your favourite

food and wine

pairing? My favourite

pairing (and the most precise

pairing you can get) is

seafood paired with a white

wine. The silky, fruity, buttery

note you get from the wine

balances perfectly with the acidity of the

lemon sauces usually found in seafood

dishes. Personally, I prefer a wooded

Chardonnay, which is a wine that has

been fermented in French oak barrels for

a certain amount of time. I think it pairs

excellently with seafood dishes.

Why aren’t there more female

sommeliers in the business?

Women sommeliers are few and far

between in Johannesburg, but there are

quite a few women holding sommelier

positions in Cape Town – arguably the

country’s wine hub. The reason I think it

was rare to find women sommeliers in

the past is probably because you would

have to do quite a bit of heavy lifting and

perhaps restaurant owners thought this

meant hiring extra hands to help, but

thankfully that’s changing.

What do you feel you will

bring to Aurelia’s? Being the first

sommelier at the restaurant, I intend to

engage with guests and help them select

the perfect wine for their meals. Dining

shouldn’t be a rushed, routine affair, but a

memorable experience for diners.

I want guests to walk out the restaurant

feeling totally satisfied, and maybe even

having learned something about wine. I

also want to increase wine sales for the

restaurant in comparison to the years

before I was employed at Aurelia’s.

Try the recently launched

African-inspired fine-dining

menu at Aurelia’s Restaurant

paired with a bottle of fine

South African wine expertly

chosen by Boitumelo herself.

www.businesseventsafrica.com Business Events Africa April 2018 15


Destination feature | Johannesburg

Johannesburg Expo Centre hosts

124th annual

Rand Show

For many South Africans, Easter is synonymous with the

Rand Show and nothing quite signals this much anticipated

long weekend like the food stalls, entertainment, shopping

and activities all in one place.

A

quick but lesser known fact

about the Rand Show is that

it has been around for over a

century, 124 years to be precise. As

one of the most successful consumer

expos, the Rand Show really has stood

the test of time, but what’s the secret?

Last year the Johannesburg Expo Centre

in Nasrec had over 200 000 people

walk through its gates for the Rand

One of the biggest drawcards

remains the SANDF stand. Visitors

get a front row seat to the men and

women in camo who showcase

their different careers and skills in

the Defence Force

Show while this year event organisers

estimated an attendance of the same.

Bella Geldenhuis, operations

manager of the Rand Show said:

“The secret lies in the consistency and

value of the experience together with

new and exciting activities year on

year, with something for everyone.

“One of the biggest drawcards remains

the SANDF stand. Visitors get a front

row seat to the men and women in

camo who showcase their different

careers and skills in the Defence Force.”

“It’s not something you get to see

every day. They execute a full capability

simulated battle. The Rand show

is the only place outside of Arms

Forces day where you’ll see as big a

capability demonstration. The Poaching

Unit from the Kruger National Park

were also on site to show the public

just how critical horses and dogs are

in the fight against poaching. Where

else will you catch a rare sighting of the

Rooivalk helicopter or hear the Gripen

fighter jets? These are the kinds of iconic

South African experiences we want

people to have,” Ms Geldenhuis said.

Of course, everyone has their favourite

part of the show because it caters to

all ages, interests and appetites, from

delicious food stalls, home decor,

clothing, cars and bikes to boats.

For petrol heads and sports fans,

the Rand Show hits all the right spots.

From drifting in a Chevy Lumina, to

taking to the skies in a helicopter

ride, and flexing muscles by playing

beach tennis and football, show goers

were kept entertained for hours.

Furthermore, as much as there’s

plenty of fun to be had, there was

also a strong educational element

to this event for children from the

animal farm to the bird show.

The Rand Show is an iconic activity on

the South African calendar and a clear

winner for all who attend. Next year

the rand show will celebrate its 125th

year anniversary, and Ms Geldenhuis

said it promises to be one for the

books, with a spectacular opening

lined up from the SANDF, which they’re

already working on as we speak!

16 Business Events Africa April 2018

www.businesseventsafrica.com



Destination feature | Johannesburg

26° south

Not the average bush hotel

26° South is so much more than an African bush hotel and conference venue. It’s a destination.

A place where delegates can leave the hustle and bustle behind. Chill out, tune in or live it up.

A unique blend of urban Jozi culture and the serenity of the African bush. A kaleidoscope of

extrasensory delights for both business and leisure. It’s an experience that we call Afro Boho-Chic.

26°

South is situated in

Muldersdrift, on what

is set to become the

largest conservation area in Gauteng.

It also boasts easy access to popular

and breathtaking attractions such

as The Cradle of Humankind World

Heritage Site, The Walter Sisulu National

Botanical Gardens and The Lion Park.

Just because 26° South is in the

bush, it doesn’t mean that delegates

have to skimp on creature comforts.

Lara Visagie, sales and marketing

director, said: “We pride ourselves on

our creative, quirky and spacious luxury

rooms and luxury suites which have

redefined African bush accommodation

with a modern and refreshing twist.”

“Each of our 72 luxury rooms and

four spacious luxury suites have been

meticulously designed to offer guests

the ultimate bush-boho experience.”

“Looking for something more than

the usual conference experience?

You’ve come to the right place. 26°

South caters for all conferences, big

or small, through our wide range of

eclectic and vibrant conference spaces.

“After all, our business is minding your

business. Simply take your pick from one

of our seven conference facilities and

leave the rest up to us. We’re on it.”

26° South’s standard conference

package includes the following:

• A dedicated conference host.

• Screens.

• Printing, photocopying and fax facilities.

• Flip charts, whiteboards and

the necessary markers.

So, why not step off the beaten path

and get the job done in a setting

that is as serene as it is inspiring.

Having a larger than life event? Well,

then the banqueting hall (150 people) or

outside deck (200 people) might be just the

thing. Like they say, go big, or go home.

26° South has something for everyone

in a uniquely innovative way – a bushboho

style. But it’s not the average

bush hotel. It’s a destination led by

eclectic design, people-centricity, the

beauty of nature and excellence.

18 Business Events Africa April 2018

www.businesseventsafrica.com


tune in & chill out

with our weekend 24HR conference package!

R2210 per person | R1675 per person sharing

Package is inclusive of: Complimentary venue hire | Luxurious accommodation |

breakfast | lunch | dinner | 3 tea & coffee breaks | complimentary R250 drinks voucher.

T’s and C’s: Valid until 31 December 2018. Promotion valid for a minimum of 15 delegates.

Pre-payment essential. Promotion is valid on weekends only. Subject to availabity.

CONTACT US:

010 110 0802 info@26dsouth.co.za

Beyers Naude Drive, Zwartkops, Muldersdrift, Gauteng

www.26dsouth.co.za


Destination feature | Johannesburg

Premier Hotel Midrand

Offering the best in bleisure

With South Africans having to tighten their belts due to the VAT increase, it’s not surprising that a

survey conducted by a local corporate travel agency has found that 50 per cent of business travellers

who add a leisure component to their trips, do so as a way to have a holiday while saving money.

With Midrand being located at the

heart of the country’s economic

capital, Tony Rubin, General

Manager at Premier Hotel Midrand, has

noted an increase in the combination

of bleisure travel amongst guests.

“While the VAT increase may play a

part in this, I believe that it is largely

due to our ability to offer guests the

best in both business and leisure.”

He explains that the centrally located

property, situated only 24 km from OR

Tambo International Airport, is equipped

with four conference facilities capable

of seating up to 280 delegates.

“We also provide free Wi-Fi, a

business centre and in-room work

stations to ensure that corporate

travellers can get their work done

in comfort during their stay.”

“Because all work and no play make for a

dull time away, guests can take advantage

of an array of activities and attractions

both on- and off-site,” adds Rubin.

20 Business Events Africa April 2018

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Destination feature | Johannesburg

With the survey revealing that

91.3 per cent of bleisure travellers

choose to use their down time to visit

nearby bars and restaurants, the hotel

is the ideal accommodation option

since it has its own restaurant and

is situated just 6 km from the Mall

of Africa, which offers a variety of

eateries to suit a wide range of tastes.

Over 85 per cent of bleisure

travellers opt to explore the sights of

the cities where they stay and, with

Premier Hotel Midrand offering a

free shuttle service within a 10 km

radius of the property, guests can

enjoy attractions like Liliesleaf Farm &

Museum, Nizamiye Mosque, Lory Park

and The Barnyard Theatre Rivonia.

Of course, no visit to Midrand is

complete without watching motor

racing at the Kyalami Grand Prix Circuit

& International Convention Centre.

Visiting a nearby destination is a

popular pursuit among 69.05 per cent of

bleisure travellers. As Midrand is halfway

between Pretoria and Johannesburg,

Premier Hotel Midrand is a must-stay

spot for bleisure travellers wanting to

see popular sights in these cities like

the Apartheid Museum, Maboneng

Precinct, the Union Buildings and the

Pretoria National Botanical Garden.

“With offerings like these, we aim to

ensure that our bleisure guests arrive

as business travellers, but leave as

holidaymakers,” concludes Rubin.

www.businesseventsafrica.com Business Events Africa April 2018 21


Cultural experience | Johannesburg

aha Lesedi

Conferencing with a cultural flair

aha Lesedi is tucked in the heart of the African bushveld amidst the rocky hills within

the Cradle of Humankind. It is located just an hour from Johannesburg and just 30 km

away from O.R Tambo International Airport.

The cultural village showcases the

fascinating traditional cultures and

traditions of the people of Africa.

Guests are invited to observe the African

way of life, where they’ll discover more

about the cultures of the Zulu, Xhosa,

Bapedi, Basotho and Ndebele tribes

who live according to the tribal customs

and traditions of their ancestors.

The accommodation is vibrantly

decorated to depict the tribe’s heritage

with some interesting facts of each tribal

homestead detailed. It offers modern

touches and comfort featuring rooms

with ensuite bathrooms, decorated with

wooden furniture and carpeted floors.

aha Lesedi offers a cultural tour around

the village to the homesteads presenting

interesting insights on the different

cultures. To start off the excursion, guests

are escorted to the Ndebele village for a

brief welcome by the residents, followed

by an electrifying display of African

dancing at the Ingoma dance boma.

A traditional African feast awaits

the guests at the three-tiered

Nyama Choma restaurant, which

means Great African feast.

The 200-seater restaurant comfortably

accommodates its guests in authentic

scenery with vibrant decors. The

perfect place to quench the thirst of

the African heat is at Ma Thabeleng’s

Shebeen, which serves refreshing

drinks and mouth-watering light

traditional African-inspired shebeen

lunches, and the Funduzi Bar offers

traditional drinks such as Mamba Juice.

aha Lesedi’s African-themed team

building activities add an exciting

and unique touch, making it an

ideal venue for corporate outings,

accommodating up to 300 delegates

depending on style arrangement.

aha Lesedi offers a variety of

conference venues to suit any occasion,

with each venue presenting its very

own African flair. The construction of a

new dance amphitheatre offers a more

enhanced cultural experience. This

spacious 20.4 m amphitheatre can be

utilised for a variety of events including

dance performances, theatre productions,

comedy shows, launches and small

functions. The high tech stage lighting

illuminates the stage area perfectly. In

addition, the external outside area is ideal

for small exhibitions, cocktails, coffee

breaks and outdoor presentations.

The state-of-the-art Moringa Conference

Centre can host a maximum of 300

delegates in cinema style seating, 220 in

school room style and 180 in u-shape or

banquet style. A maximum of 220 can

also be accommodated in cocktail set up.

The Tswana Letsatsi is an outdoor style

venue and can accommodated 150 guests

in banquet style and 180 in cocktail set up.

The evening gala functions

are coordinated seamlessly at

the Gaditshwene venue, which

accommodates 90 guests in cinema

style seating, 70 in school room seating

and 60 can be accommodated in

u-shape style and 70 in banquet style.

Offering a more relaxed and

informal setting is the North African

Nile Room, a small venue with little

tables, cushions on the floor where

delegates can indulge in serious

talk while enjoying some hookah.

Relish Africa’s warm hospitality through,

song, dance and food at aha Lesedi and

experience the true essence of Ubuntu.

LESEDI

CONFERENCING WITH A CULTURAL FLAIR

Unique African team building activities make aha Lesedi an ideal venue for corporate outings accommodating up to 300 delegates.

FOR BOOKINGS CONTACT US: +27 82 524 4549 / +27 71 507 1447 | enquiries@lesedi.com | www.aha.co.za/lesedi

22 Business Events Africa April 2018

www.businesseventsafrica.com


Destination feature | Victoria Falls

aha boasts leading business

events venue in Zambia

aha The David Livingstone Safari Lodge & Spa Zambia

presents the renowned state of the art Victoria Falls

Conference Centre. The Victoria Falls Conference Centre

is only 10 km from Victoria Falls and is recognised as

one of the leading business events venue in Zambia.

Featuring East African inspired

designs and themes, the stateof-the-art

conference centre

exudes a warm and inviting atmosphere.

Conference facilitators can utilise the

spacious reception area which easily

converts into a meet and greet area, in

addition the exclusive boardroom facility

that can comfortably accommodate

a maximum of 12 guests. Several

breakaway rooms are also available.

The luxurious thatched, glass complex

centre blends in flawlessly with its

surrounds. The conference centre

boasts cutting edge technology, airconditioning,

broadband Internet and

Wi-Fi which is available to all delegates.

After a hectic day of training and

deliberations, delegates can unwind

on the dance floor which has staging

and mood lighting. This centre is aptly

suited to host any type of event or group

function, whether it is a conference,

teambuilding, banquet or a wedding.

There’s an additional spacious 140 m 2

outside patio area under a Bedouin tent

which is flexible for any type of event and

can host up to 160 seated guests, with its

unique setting overlooking Mosi-Oa-Tunya

National Park and witnessing the wildlife

roam, especially elephants. Another

great hosting space is the open air Boma

and amphitheatre venue with its onsite

kitchen and a bar where traditional

cuisine experiences and performances

by local talent can be enjoyed. On

site catering is provided, offering

delegates mouth-watering cuisine.

For extra convenience and comfort,

guests can enjoy the award-winning aha

The David Livingstone Safari Lodge & Spa.

The hotel boasts 77 rooms, all ensuite.

One of the most unique features

about the hotel is that all rooms are

river-facing ensuring guests wake up

to incredible sights of the expansive

river each morning, witnessing the

extraordinary views that once captivated

The Victoria Falls Conference

Centre caters for a range of

conference seating formats.

Larger groups can be arranged in

cinema style seating accommodating

up to 250 delegates. Banquet

style seating can accommodate

approximately 176 delegates (max

180 without a dance floor, max 150

with a dance floor). Boardroom

style seating can accommodate a

minimum of 20 delegates and a max

of 150, and conventional style seating

to accommodate 170 delegates.

Schoolroom style seating can host a

max of 160 delegates with top-table

seating for three whereas smaller

groups can be accommodated

through single u-shape seating for 60

delegates and double u-shape seating

for a maximum of 120 delegates.

David Livingstone, the intrepid explorer

and missionary who was the first

European to set eyes on the Falls.

Delicious cuisine ranging from Indian,

European, Mediterranean, African and

Afro-Arabian can be enjoyed at the

The Kalai Restaurant. The restaurant is

the ideal place for wine connoisseurs

with its extensive collection of South

African and International wines, as

well as a range of unique cocktails

created by expert bar butlers.

CONFERENCING on the zambezi river

An exhilarating African adventure with panoramic views.

FOR BOOKINGS CONTACT US: + 260 21332 4601 | lodge@dlslandspa.com | www.aha.co.za/david-livingstone


Destination feature | Victoria Falls

The Kingdom at Victoria Falls

Find the magic of Great Zimbabwe

The Kingdom at Victoria Falls is

so much more than just a place

where one can go to rest after a

day of exploring. It’s about an

experience, an adventure and

most of all about immersing

oneself in what is really a

tribute to Africa’s ancient allure

in the beautiful Zimbabwe,

walking distance from the

entrance to The Victoria Falls.

The great domes, pillars and

bridges over The Kingdom at

Victoria Falls’ many water features,

make this hotel resemble the style of

“Great Zimbabwe”, the once mighty

capital of the ancient Shona Kingdom.

But while it may look like the

city of a lost civilisation, the hotel

has all the luxurious comforts and

modern facilities one may desire.

It is also conveniently centrally located,

which gives delegates access to many of

Victoria Falls’ activities, restaurants and

bars and shops. So whether the delegates

wish to go on an elephant-back safari, take

a helicopter ride over The Falls or grab

something delicious to eat, one can do so

easily from The Kingdom at Victoria Falls.

The hotel also has its own entertainment

centre, a casino, numerous fast food

outlets and a selection of shops,

making it the perfect base-camp

after a day out in Zimbabwe.

MODERN LUXURY

Each of the hotel’s 294 rooms has a view,

whether they are facing the tranquil manmade

lake on the hotel’s inner perimeter

or looking out over the stunning bush on

its outer perimeter. Rooms are classicallydecorated

in warm colours with finishes

that give them a unique Zimbabwean twist.

Every room has air conditioning, which

is a welcome relief from the scorching

African heat in the summer months, and

a heater to warm up in the cold ones.

Many of the rooms also feature balconies,

which serve as the perfect space in which

to relax and de-stress, while gazing over

the hotel’s lake and water features.

Not the organised type? The Adventure

Connection at the hotel can assist in

booking any last-minute activities, and after

an action-packed morning the delegates can

stop in at the Safari Health and Beauty Spa.

Then, step out for the evening at one

of the hotel’s selection of restaurants or

four bars, one of which is pool-side and

perfect for a romantic evening. Delegates

can also visit The Great Enclosure, an

indoor entertainment area within the

resort which offers a variety of shops,

restaurants and other facilities.

The Kingdom at Victoria Falls has

everything a delegate needs to make

any conference, incentive or event

memorable, and it doesn’t hurt that it’s

walking distance from one of the seven

natural wonders of the world either.

A TREASURE TROVE OF

ADVENTURE

The small resort town, Victoria Falls

has made itself a name as the adventure

capital of Southern Africa, and it’s no

surprise that travellers from around

the globe have flocked to bungee

jump over The Falls, canoe down the

Zambezi and swim in the Devil’s Pool.

Wildlife lovers will be ecstatic to

know that there are some spectacular

wildlife areas in close proximity to

Victoria Falls, including The Zambezi

National Park, and Chobe and Hwange

National Parks, so delegates won’t

have to go too far to see the Big Five.

The Victoria Falls rain forest is an

absolutely stunning sight to behold.

Delegates will get wet, so may want to wear

a rain jacket, or perhaps rather dance in it.

Wait for a full moon, and witness the lunar

rainbow over the spray of Victoria Falls.

If the delegates have a strong heart and

a thirst for adrenaline, then a dip in Devils

Pool on Livingstone Island is what they’re

looking for. A tamer adventure, but one

that is no less awe-inspiring, is to go on an

elephant back safari and experience Africa’s

largest mammal’s sunrise and sunset

routine as they wander through the bush.

Take a trip back in time on a Historical

Bridge Tour with Georges Imbault, the

chief construction engineer of the historical

bridge that brought two countries together.

There are also plenty of popular activities

to enjoy. Take to the sky on the Flight

of Angels, a helicopter ride in which

delegates can experience a breathtakingly

different perspective of the Zambezi

River and the Victoria Falls. Or get the

delegates’ hearts pumping with a ride

on a high wire over the Zambezi Gorge,

or a zip line over the Zambezi River.

Delegates can have a scrumptious meal

at The Boma, where guests can indulge

in a selection of traditional African food

followed by interactive drumming and

African entertainment, suitable for all ages.

Whether delegates want to explore

local culture, get an adrenaline fix, see

beautiful African wildlife or shop the

days away, one can do it all here and

afterwards return to the ultimate base

camp, The Kingdom at Victoria Falls.

24 Business Events Africa April 2018

www.businesseventsafrica.com


A StAy to RemembeR

Zimbabwe, home to diverse cultures and superior service, offers guests

a memorable stay. At the mighty Victoria Falls - one of the seven natural wonders of the world - there is so

much to explore and enjoy!

Elephant Hills Resort

• 276 Rooms

• 5 minute drive from the Victoria Falls, and a 20 minute

drive from Victoria Falls International Airport

• Conference facilities for up to 500 delegates

The Kingdom at Victoria Falls

• 294 Rooms

• Within walking distance of the Victoria Falls

• Conference facilities for up to 130 delegates

Bookings & Enquiries

Tel: +27 11 8066888 / Fax: +27 11 8066899 / Email: hotels@legacyhotels.com

www.LegacyHotels.com


Technology & AV

There’s a ‘bright bunch’

at Gearhouse

The Gearhouse Group of Companies has made significant investments in

the latest lighting technology over the start of 2018.

It’s crucial for us as the largest technical

supplier in South Africa to make this

sort of regular CAPEX outlay. It keeps

our capabilities ahead of the pack” said

Peter Abrahamse, lighting workshop

manager for the Johannesburg Branch.

“So far, we have taken delivery of 460

brand new lighting fixtures and seven

new desks, which have immediately

been deployed around the country.

We split the purchase between the

Gearhouse South Africa and INHOUSE

Venue Technical Management branches

according to their specific requirements.”

Adrian Skinner, Johannesburg

lighting operations manager, added:

“The fixture purchases for this year

were mostly rider-driven. We had to

consider the individual needs of a very

diverse spread of client and event types

as well as the particular characteristics

of our regional lighting needs.

“The Western Cape region, for example,

tends to prefer a more compact product

suited to venues with less headroom,

while the Johannesburg region prefers

the shutter functionality and brightness

output of a larger unit like the BMFLs.

The KwaZulu-Natal market is primarily

looking for ease of use and reliability.”

The team cherry-picked items across the

Robe, Phillips, MA Lighting and Martin

stables; buying 48 Robe BMFL Blades, 48

Robe LEDBeam 150’s, 48 Robe Spiiders,

48 Phillips Varilite VLZs and 7 MA Dot

2 Consoles through local distributor

DWR Distribution. A further 192 Martin

Rush Pars, 48 Quantum Washes and 28

Quantum Profiles were purchased through

Electrosonic, which holds the Martin

Professional agency in South Africa.

Stuart Andrews, branch operations

manager, said that each fixture has

attributes that make it the ‘favourite’ for

a specific application or market sector.

“The BMFLs are currently the

highest discharge light output in the

Johannesburg lighting arsenal, coupled

with the fastest shutters in the game

and high-speed precision movement

while the VLZs offer unparalleled

Peter Abrahamse, Stuart Andrews, Andile

Msimang, Adrian Skinner, Robert Grobler

and Bernard Harris take delivery of the

MA Desks and Spiiders.

26 Business Events Africa April 2018

www.businesseventsafrica.com


Technology & AV

brightness for an LED profile and both

have phenomenal shutter versatility,

which makes them ideal for corporates,

theatre use and concerts,” says Stuart.

The compact size and intensity of the

Quantum Profiles and Robe Spiiders have

made them a winner in the Cape Town

market for quite some time already,

and the new units are supplementary

to the Cape Town branch’s existing

Quantum and Robe 600 stockholding.

Andrew Gleave, CTN lighting

operations manager, said: “This highoutput

LED fixture has great onboard

effects for everything from the rock and

roll stages to high-profile corporates

but also lends itself to TV work due

to its colour mixing and even field of

light and low power consumption.”

“The multi-functional, diminutive

Spiiders are a notch brighter than the

Robe 600 which they will replace in

the Durban branch and offer superior

control on channel programming” added

Goodman Nyoka, who heads up the

lighting division in the Durban branch.

Mr Skinner continued: “The Rush Pars

have a fantastic zoom function and

extraordinary reliability which make them

solid workhorses, and they are really

valued for that. The LEDBeam 150s also

provides great eye candy in a compact

housing. And let’s face it, designers

cannot ever have enough quality beam

Adrian Skinner, Bill Lawford and Peter

Abrahamse take delivery of the BMFL Blades.

light, so they are also always in demand.”

Sounds like we have a lot of happy

customers here and looks like Gearhouse

is set to shine brightly in 2018.


Market news

STAND OUT EXHIBITIONS

Takes a stand

to new heights

“Stand Out Exhibitions was born out of my desire

to do things differently. My aim is to provide a

service that drastically differentiates your business

from the competition,” said Dylan Solomon,

founder and managing director of the company.

Stand Out Exhibitions started on 1

August 2017, but officially began

operations from 1 December 2017.

Mr Solomon said: “We want our

clients to stand out and be different,

hence the name Stand Out Exhibitions.

“The company was founded and

is owner-run by myself. I started in

the exhibition industry in 2000 and

have 18 years’ experience. I have won

two personal EXSA (Exhibition and

Event Association of South Africa)

awards for outstanding service.

“Stand Out Exhibitions was born out

of my desire to do things differently,

with values that focus on excellent client

relationships, quality products, and

outstanding service,” Mr Solomon said.

He said: “Our main market is the

exhibitors who find themselves in between

the shell-scheme stands and big-budget

design stands. I offer a unique service to

this market, who I believe has not been

fully serviced in the past. Big companies’

budgets are becoming smaller, and

smaller companies need to stand out at

exhibitions. It is at this crossroad that

we provide a unique service, which

needs out-of-the-box thinking.”

“Why Stand Out Exhibitions is different

is because we are not just about

building exhibition stands or providing

infrastructure; we aim to partner with

our clients and use our knowledge of

the exhibition industry to equip our

clients with the best possible experience

and outcome while exhibiting.

“We do this through our value-added

service, which is our own application

where exhibitors can use our technology

to collect and qualify leads at their

exhibition stand. This assists our clients

to get a measurable return on their

investment while exhibiting.”

Stand Out Exhibitions is based

in Modderfontein, Johannesburg,

and with its network of suppliers

can service clients countrywide.

He concluded: “The gap in the

market is the exhibitors and organisers

of the smaller businesses, or bigger

businesses who need to watch their

costs. This market has, I believe, been

overlooked, and not given a service that

provides something different, while

understanding budget constraints.

“These are often smaller businesses

who need a service provider who

cares and is interested in helping them

achieve their goals and objectives.”

28 Business Events Africa April 2018

www.businesseventsafrica.com


Business events with a

fresh approach

We understand how important your

business event is to you. That’s why we

offer uniquely South African solutions

that you and your delegates

can benefit from.

Take your business events to the fun

level at an ATKV Resort with the

following business options:

Meetings

We offer packages and services that

prevent the boredom from kicking in.

By combining business and fun,

we ensure that it’s not all work

and no play.

Incentives

We offer luxury incentive packages that

will give you the right tools

to motivate and reward employees

for their achievements.

Conferences

Our unique conference packages

ensure that your delegates can focus on

business and pleasure to keep them alert

and engaged.

Events

Get event packages that ensure a

memorable event including the peace

of mind that our skilled staff are making

sure everything runs smoothly.

Contact Us

Minister Kganyago

Manager – Business Events Marketing

T: 011 919 9056 | M: 079 513 8708

E: ministerk@atkv.org.za

W: www.atkvresorts.co.za/Conferences


Company highlight | ATKV Resorts

ATKV Resorts

contributing to a greater purpose

“The business events industry in South Africa is experiencing a total

paradigm shift,” said Minister Kganyago, manager: business events

marketing of ATKV Resorts.

Only the companies that are

prepared to face the changes

required in this exciting era will

survive. Flexibility and adaptability will be

the order of the day for those seeking

to make meaningful contributions

within the business events space.

“It goes without saying that more and

more business events visitors will be seeking

total full experiences when doing business.

This will force business organisations to

collaborate in order to compete with other

local and international markets. With

business events, the sum of the whole is

greater than its equal parts,” he added.

ATKV Resorts provides the full

business events package

Mr Kganyago said: “ATKV Resorts has

the ideal solution: seven unrivalled

resorts situated nationwide amidst

a host of cultural treasures, heritage

sites and other exciting attractions

available at affordable rates.

ATKV Resorts

BUFFELSPOORT

Buffelspoort resort is situated less

than an hour from both Pretoria and

Johannesburg, and is just a stone’s throw

from the world-renowned Sun City. With

a variety of self-catering accommodation

and recreational facilities and activities,

a restaurant, a fast-food section and

a well-equipped shop, Buffelspoort

provides the ideal base to explore the

wealth of tourist attractions in the area.

30 Business Events Africa April 2018

“Safe, secure and superbly situated,

these premium resorts are the ideal venue

to make your conference a working

success, or holiday a memory of a lifetime.

“Unrivalled natural beauty contributes

to clear thinking, innovative solutions

and unmatched achievement.

“Many of our facilities boast

spacious, well-equipped conference

venues that can accommodate up to

800 delegates. The success of your

conference is only a call away.”

Mr Kganyago, a young Pedi man

born in Limpopo, is driving ATKV

Resorts transformation into the business

events arena. He is passionate about

marketing and is currently studying for

a Masters Degree in Communication.

“Business events is one of the pivotal

economic tourism drivers in South Africa,

and we would like to be part of that

success story. We undoubtedly have

unique products to offer within this

space. Our venues, all in very strategic

LOCATION: Magaliesburg, North West.

ACCOMMODATION: 800 delegates.

CONFERENCE ROOMS: five

rooms and one hall.

IDEAL FOR: events and incentives.

KLEIN-KARIBA

Just outside Bela-Bela, some 90 minutes

from Johannesburg and an hour’s

drive from Pretoria, lies the inviting

parts of the

country, are scenic,

tranquil and simply

conducive for any event.

“The business events space gives ATKV

Resorts an opportunity to contribute to

a greater purpose. We see our venues

as playing a significant role in the

outcomes and objectives of the various

groups that come to the resort.

“We curate an environment we

believe will influence the type of

outcomes business groups are looking

for whenever they convene at our

venues,” Mr Kganyago added.

In conclusion, he said: “We strive

to stay ahead of the curve when it

comes to the trends in the industry.

Delegates who come to our resorts enjoy

experiential conferencing. We always

apply a fresh approach on how we do

things. At the end of the day, we want

delegates to go home with meaningful

and memorable experiences.”

ATKV Klein-Kariba resort in one of the

Waterberg’s most beautiful kloofs.

This top-class resort offers a wide

range of accommodation options

with true bushveld hospitality.

At the adventure centre, larger

school, student or church groups

can make use of Klein-Kariba’s

facilities at a reduced rate.

With various activities, recreational

facilities and amenities such as a

restaurant, fast-food restaurant and

a well-stocked shop, there is no such

thing as boredom at ATKV Klein-Kariba.

LOCATION: Bela Bela, Limpopo.

ACCOMMODATION: 500 delegates.

CONFERENCE ROOMS: three

rooms and one hall.

IDEAL FOR: meetings, incentives,

conferences and events.

www.businesseventsafrica.com


Company highlight | ATKV Resorts

NATALIA

ATKV Natalia beach resort can be

found just 40 km south of Durban

– a tropical paradise with balmy,

blissful weather all year round.

Accommodation options include

spacious and comfortable selfcatering

apartments in various

sizes, and a lush green caravan

park with top-class facilities.

LOCATION: Durban South

Coast, KwaZulu-Natal.

ACCOMMODATION: 300 delegates.

CONFERENCE ROOMS: two

rooms and one hall.

IDEAL FOR: meetings and events.

Ends

GOUDINI SPA

Only an hour from Cape Town, in the

heart of the Boland Mountains, you’ll find

ATKV Goudini Spa resort with its healing

mineral baths and more fun activities than

you’ll ever be able to fit into one holiday.

ATKV Goudini Spa’s range of selfcatering

holiday accommodation,

entertainment and recreational facilities

will meet absolutely everyone’s needs,

from the free-spirited to the fussy.

Activities on the resort include an array

of natural hot pools, hot supertube,

tennis and volleyball court, games

room and picturesque nature walks.

The resort boasts excellent conference

facilities, which can accommodate

up to 800 conference delegates.

LOCATION: Rawsonville,

Worcester, Western Cape.

ACCOMMODATION: 800 delegates.

CONFERENCE ROOMS: three breakaway

venues and five hall venues.

IDEAL FOR: meetings, incentives,

conferences and events.

HARTENBOS

ATKV Hartenbos is situated along the

world-famous Garden Route between

Cape Town and Port Elizabeth, some 8 km

from Mossel Bay and 40 km from George

airport. Boasting conference facilities

that can accommodate groups of up to

1 000 delegates, ATKV Hartenbos is also

the perfect choice for an inspirational

conference. The venue boasts a new

lifestyle centre called Hartenbos Seafront.

LOCATION: Hartenbos,

Mosselbaai, Western Cape.

ACCOMMODATION: 1 000 delegates.

CONFERENCE ROOMS: two

rooms and one event venue.

IDEAL FOR: meetings, incentives,

conferences and events.

Ends

DRAKENSVILLE

Just over three hours’ drive from

Johannesburg and Bloemfontein, and

about two-and-a-half hours from Durban,

you will find the ATKV Drakensville

holiday resort near the foothills of

the Drakensberg Amphitheatre, a

world heritage site. ATKV Drakensville,

with its breathtaking views, is

surrounded by historical landmarks

and offers access to numerous tourist

attractions in the vicinity. The resort

has a variety of accommodation,

adventure activities and recreational

facilities, plus a restaurant, fast-food

restaurant, coffee shop and gift shop.

LOCATION: Drakensberg, KwaZulu-Natal.

ACCOMMODATION: 700 delegates.

CONFERENCE ROOMS: five

rooms and one hall.

IDEAL FOR: meetings and events.

Ends

EILAND SPA

On the southern banks of the Letaba

River, only 68 km east of Tzaneen

in the Limpopo province, lies ATKV

Eiland Spa in the heart of the Hans

Merensky Nature Reserve.

Eiland Spa, with its year-round warm,

sunny weather and diverse natural beauty,

is one of the most popular resorts in South

Africa. With its variety of self-catering

accommodation, recreational facilities and

activities, restaurant and healing hydro

spa, ATKV Eiland Spa is the ideal place for

the entire family to come and relax. The

serene tranquillity and peaceful silence of

the bushveld surroundings create the ideal

atmosphere for positive and imaginative

business planning and team building.

LOCATION: Letsitele, Limpopo.

ACCOMMODATION: 250 delegates.

CONFERENCE ROOMS: three

rooms and one hall.

IDEAL FOR: meetings.

Central bookings

+27 11 919 9092

oordedigitaal@atkv.org.za

www.atkvresorts.co.za

www.businesseventsafrica.com Business Events Africa April 2018 31


Company highlight | Inspire Furniture

Meet the

Inspire Furniture team

Inspire Furniture Rental strives to be the best in its field – furniture rentals.

The company was started in 2014 with the aim to be the best specialist

furniture rental company.

Chad Botha

Director and Co-Founder

Age: 51

What is your passion?

New ventures, socialising and

meeting new people and travelling.

How long have you been in the

sector? Rentals and events for 25

years, furniture rentals for 15 years.

Why Inspire? We are very passionate

about people, service delivery and

being the best at what we do.

What is your favourite Inspire

piece of furniture and why? Blowup

loungers as they are easy to

transport, great to sit and sleep on

and a lot of fun. Most important

they were my entrance back into the

industry when I was down and out.

Gibson Karimakuenda

Branch Manager

Age 32

What is your passion?

Running the site (setting up or

breakdown of event or exhibition).

How long have you been

in the sector? 11 years.

Why Inspire? Because we deliver

the best quality and best service.

What is your favorite

Inspire piece of

furniture and why?

Brown deep-button

chesterfield and

brown deepbutton

wingback

because it makes

me feel like a king.

Theo Botha

National Manager

Age: 50

What is your passion?

To create the WOW factor for my

internal and external clients. Work

satisfaction and to ensure that I have

happy clients is also my passion.

How long have you been

in the sector? 28 years.

Why Inspire? We strive to make

life easier for our clients by

maintaining industry-leading

standards. We are committed to

honesty and professionalism.

What is your favourite Inspire piece

of furniture and why? Zavier bar

stool, it is one of the

most versatile bar

stools and has satisfied

our clients with its

capability to fit into

almost any setting

for functions, events

or exhibitions every

time. Be it with a

back rest, wooden

seat, half back rest,

whichever colour,

it always works.

Prudence N Masango

Rental Sales Consultant

Age: 34

Vengai Chabikwa

Operations

Manager

Age: 35

What is your passion?

Striving to run my own Inspire

branch in one of the SA cities.

How long have you been in

the sector? Four years.

Why Inspire? It’s one of the

companies that doesn’t look at

a worker and leave him/her at

the same position, they give their

workers chances to grow .

The good example is myself, I was

a driver when I joined [this family]

and they believe in me that I can

run operations. Today I can proudly

stand here and say we are the best.

What is your favourite Inspire

piece of furniture and why?

Never had a specific favourite

piece of furniture at Inspire.

I love all the furniture we

have, its different. One can

actually tell which furniture

belongs to Inspire in a

venue with five suppliers.

Our quality is the best.

What is your passion? I am passionate about meeting

people and interacting with them. I love to socialise,

and I remain in touch with my contacts all the time.

How long have you been in the sector? It will be my third this year with Inspire.

Why Inspire? I understood that this company was on its way up when

I started in this industry. The word of mouth that was spreading about

the great opportunities offered, and I very much

wanted to be part of this growing business.

What is your favourite Inspire piece of furniture and

why? It’s the Ontario double-seater – its comfortable

and my feet can touch the ground whilst sitting.

32 Business Events Africa April 2018

www.businesseventsafrica.com


Company highlight | Inspire Furniture

Amber Rose

Van Der Walt

Position Reservations/

Consultant

Age 23

What is your passion? My passion

is this industry: the busyness,

the people I deal with, as

well as children and cooking

are my biggest passions.

How long have you been in

the sector? For roughly three

years (1.5 years at Inspire).

Why Inspire? Why Inspire, because

we are busy. I love the run around,

I love the variety we can offer the

customer. Our customers love

this variety, as well as the quantity,

therefore we never have to turn

clients away.

What is your

favourite Inspire

piece of furniture

and why? My

favourite piece

of furniture is the

big bubble lounger.

Godfrey Tumelo

Lebogo

Rental Sales Consultant

Age: 24

What is your passion? I want to

learn new things on a daily basis.

How long have you been in

the sector? Three years.

Why Inspire? Because we

learn new things every day

and meet different people.

What is your favourite

Inspire piece of furniture

and why? Zavier café

chair because it

easy to set up, and I

like the look of it.

Val Mwanandimai

Reservations Manager

Age: 39

What is your passion?

Helping people.

How long have you been in

the sector? About 10 years.

Why Inspire? I had an amazing

mentor: Chad not only taught me

how to think out of the box, but

how to completely destroy and burn

down the box. Working with him is

an adventure.

What is your

favourite Inspire

piece of furniture

and why?

Definitely, the

Galaxy lounger.

It’s a statement

piece, like nothing

I have seen

before, and the look on clients’ faces

the first time they see it is priceless!

Granny Mahada

Key Account Manager

Age: 38 years

What is your passion? I

am so passionate about what I do,

and I love and enjoy it very much.

How long have you been in the

sector? Eight years in this industry.

Why Inspire? Inspire is like my

home. Team work is amazing,

communication always.

What is your favourite Inspire

piece of furniture and why?

Pallet furniture, because

you can set it up anywhere.

Outside and inside as well.

Costa van Zyl

Manager

Age 43

What is your passion?

Making everybody

laugh and smile – at least one

person a day, staff and customers.

How long have you been

in the sector? 15 years

Why Inspire? I have been working for

Chad from the beginning and have a

lot of respect for him and his vision.

What is your favourite Inspire piece

of furniture and why? The Lunar. I

have slept at the office a few times

when working late, and the Lunar

is the best lounger to sleep on.

Chantal Tait

Sales Consultant

Age: 29 Years old

What is your passion?

I love making people happy. I

love to see my clients happy.

How long have you been in the

sector? I have worked in the

events industry for 10 years.

Why Inspire? Inspire Furniture is

the best in the industry. We take

pride in what we do, and we supply

quality furniture. We are always

there to assist our clients day and

night. We go the extra mile.

What is your favourite

Inspire piece of

furniture and why?

Barcelona

singleseater.

It’s

simple yet classy

and unusual.

www.businesseventsafrica.com Business Events Africa April 2018 33


Company highlight | Creative Event Solutions

Creative Event Solutions

A unique alternative

to your event

“Creative Event

Solutions provides

unique alternatives to

the current offerings in

the market,” said Paul

van der Riet, managing

director of Creative Event

Solutions.

Our structures are eye catching

yet have incredible strength

to weight ratio’s. TUV

certification provides peace of mind.

Offering new and exciting benefits

on structures and furniture like

temporary removable branding and

modular concepts, allows clients to

be more creative than ever before.

“So too on furniture from flat pack

event specific furniture that does not

compromise on quality and strength to

inflatable domes and furniture that offer

extreme low logistics and manpower.

“Brand and event managers are now

in a position to offer their clients a fresh

look and feel,” Mr van der Riet said.

• TUV certified up to 100 km winds

• No tension cables needed

• Modular advantage, the ability to connect various sizes.

• Temporary branding option for rentals

Core Event

Structures was

founded in 2014 with

the main focus on new and

innovative event products. All

our products must conform to at

least three of five advantages.

Low logistics, brand friendly,

modular ability, visually

stimulating and low

manpower.

Ts & Cs

· In order to ensure better

efficiencies during the peak

season, payment must be received

within 72 hours of your job.

· Stock will only be picked

once payment is received. We

cannot guarantee timeous

deliveries if payment is made

after 72 hours (3 days).

· A 100% cancellation fee will apply

to all jobs cancelled within 72 hours.

34 Business Events Africa April 2018

www.businesseventsafrica.com


In 2017, Chad

Botha from Inspire

Furniture, who saw the

potential in the uniqueness

of the product, purchased 50%

of the company, Core Event

Structures. It has now been

rebranded as Creative

Event Solutions.

Company highlight | Creative Event Solutions


TGCSA update

Grading Council

introduces new discounts

On 1 February 2018, South African Tourism introduced new

discounts for grading. Establishments can now save up to 90 per

cent on the cost of grading, and are able to receive all the benefits of

being star-graded, thanks to changes made to the Tourism Grading

Support Programme.

Tourism Grading Council of South

Africa (TGCSA) have been and

will continue to administer this

programme, and introduce attractive

new discounts to bring new players into

the system while incentivising existing

members to maintain their grading status.

The programme was introduced by

the National Department of Tourism in

FAQ

2015 to encourage more accommodation

establishments and venues to

become graded, while empowering

emerging players and accelerating

the transformation of the sector.

The TGCSA allocates star gradings

to establishments based on their

service offerings, providing local

and international visitors with an

internationally benchmarked

assurance of quality.

The pilot phase of the programme,

which forms part of the department’s

Tourism Incentive Programme,

offered rebates on the grading

assessment fees paid to the TGCSA.

The rebate system has now been

replaced by an upfront discount

on assessment fees as part of

the TGCSA’s improved online

grading application process.

The changes mean that graded

establishments can save up to 90 per

cent of their membership fees for a

period of three years if they meet

programme criteria (such as tax and

BBBEE compliance), and are Tourism

Levy South Africa (TOMSA) members.

The one per cent TOMSA levy collected

by accommodation and meetings

establishments is used to augment

South African Tourism’s annual budget

allocation to market South Africa.

Who will qualify

for the discounted

grading?

All establishments who meet

the qualifying criteria can

access the discount either at

point of initial application or

upon renewal of membership.

Do I have to courier the

tax clearance certificate

to the TGCSA?

The tax clearance certificate

has to be uploaded online

as part of a new application

or renewal application for

all establishments who want

to access the discount.

Do I have to comply

with all conditions of

the discount in order to

qualify?

Yes, all conditions are

mandatory to qualify

for the discount.

When do the discounts

commence?

All discounts will be applied

effective 1 February 2018

for new and renewal

membership applications.

What happens if I

have not yet paid my

invoice? Will you apply

the discount before I

make payment?

All discounts will be applied

effective 1 February 2018 for

new and renewal membership

applications that meet

the qualifying criteria.

What happens if I

don’t meet some or all

the conditions for the

discount?

Establishments must meet

all the requirements in order

to qualify for the discounted

grading fee. Failure to meet any

of these requirements will result

in the standard membership

fees being applicable.

36 Business Events Africa April 2018

www.businesseventsafrica.com


Page strap

Grow your business,

earn your stars and

get up to 90% off.

Visit www.tourismgrading.co.za

www.businesseventsafrica.com Business Events Africa April 2018 37


A local perspective

The psychology of customisation

in experience design

By Tamlynne Wilton, chief ideas officer, idna

Henry Ford once said of the Ford Model T: “You can have any colour you want, as long as

it’s black”. Fast forward 100 odd years and consumers can now choose from a variety of

different makes, models and colours.

Breakfast options are endless – I am

personally fond of shaking up my

breakfast regime. You can drive to

your next meeting or order an Uber. You

can attend a meeting in person or connect

with clients via Skype. The bottom line

is - we are spoilt for choice. We expect

options that suit our individual preferences.

Unfortunately, brands who continue to

adopt a one size fits all approach will crash

Who is Tamlynne Wilton?

Tamlynne has a degree in psychology from

the University of the Witwatersrand and

has more than 17 years of experience in

the conference and association industry,

both locally and internationally, having

worked on some of South Africa’s largest

conferences and campaigns. Through her

studies, she developed a keen interest in

neuropsychology and the impact that the

brain has on consumer behaviour. She

is the founder and chief ideas officer of

idna (pronounced idea-NA) a strategic

marketing agency. Her background in

psychology gives her a deep understanding

of the human mind and how it impacts the

decisions we make. She believes that events

provide a powerful platform to inspire

audiences and effect change, and combines

her knowledge of psychology, marketing

and sociology to create touchpoints that

are truly unforgettable.

and burn. In order to understand why, you

first need to understand that the human

brain is emotional. Driven by ego and the

gratification of the “self“, it really is all

about “me“. This one size fits all approach

doesn’t make “me” feel important. In fact,

it feels like you bought a bunch of average

T-shirts on sale and have given me one of

them (lucky me), even though 1) it isn’t my

size and 2) it makes me look like the Oros

man – orange really isn’t my colour. You’re

wondering why I‘m not grateful for this

amazing gift, but all I’m thinking is “meh”.

When it comes to attending an

event, I want an experience that

has been curated with my specific

preferences and needs in mind.

A study into whether customisation

impacts advertising effectiveness

(Laura Bright, Journal of Marketing

Communications, 2012); found that

humans prefer personalisation, because

it quenches our desire for control. Even if

this sense of control is an illusion, it’s still

powerful, and can have a positive effect on

your psyche. The study goes on to say that

people who believe that they are in control

of their life choices tend to be healthier

psychologically and more successful.

How does this apply to an

event experience?

With the power of personalisation in

mind, we are partnering with one of our

clients, the Green Building Council SA

on their annual Convention to try out

something new. Titled “Choose Your Own

Adventure”, delegates will have more

control over their convention experience.

From past experience, we know that

some delegates attend conventions for

networking purposes and aren’t interested

in sessions at all. It begs the question, why

should they pay the same amount as those

who want to enjoy the full experience?

Delegates to the Green Building

Convention will be able to design their

own convention. They have the choice.

We are taking it one step further. The

way you learn at events should be tailored

too. We are applying the psychology of

learning to further enhance the experience.

Take Kate, for example. She works at

a bank and learns best with facts and

figures. She requires structured notes and

case studies to truly absorb information.

Thabiso, on the other hand, is an architect

and has a ‘big picture’ visual learning

style. He gets horribly bored with too

much detail and speakers who cater to

Kate’s preferred learning style will trigger

the inevitable “kill me now” tweet.

How do we engage all our

delegates with their unique

learning preferences in mind?

It’s impossible to cater to each

individual person, but what we can do

is conduct online generic assessments

to sort delegates according to the main

learning styles. From there we can make

recommendations as to which sessions

would be beneficial to specific individuals

and the delegate then has the choice. By

tailoring the experience to our delegates,

we are not only ensuring value for

money, but we are also ensuring a truly

unforgettable learning experience.

The power of personalisation is

therefore undeniable, and is relevant

across all sectors. Not only do

delegates feel important, but it also

allows them to exercise agency, giving

them ultimate control over how they

choose to interact with your brand.

Cookie cutter experiences just don’t

cut it anymore, so by making your event

more personal, you buy loyalty. Black is

fabulously classic, but if our delegates

want purple, pink, green, brown or

yellow, we need to be ready to dip our

brush in any colour they want!

38 Business Events Africa April 2018

www.businesseventsafrica.com


Africa’s Travel Indaba preview

Be part of Africa’s rising tourism story at

Africa’s Travel Indaba 2018

A treasure chest of small “gems” offering the modern traveller unforgettable African

experiences, plus plush luxury establishments that redefine the meaning of five-star travel –

that’s just a taste of the variety that’s on offer at this year’s Africa’s Travel Indaba, which will shine

a spotlight on the continent’s finest tourism products and services from 8 to 10 May 2018.

The 2018 edition of the continent’s

largest and longest-running

travel showcase, brought to

you by South African Tourism, is

expected to see about 7 000 exhibitors,

travel buyers, journalists and tourism

industry professionals converging on

the Inkosi Albert Luthuli Convention

Centre in Durban, KwaZulu-Natal.

There, they will explore the vast

array of opportunities being offered

by the rapidly growing African tourism

economy, which is riding high after

recording an 8 per cent average growth

in international arrivals in 2017.

The three jam-packed tradeshow days

will be preceded by a day of workshops

and talks on 7 May 2018, known as the

Business Opportunity Networking Day

(BONDay). This year, there will also be a

special focus on Nelson Mandela to mark

the centenary of the global icon’s birth.

With this year’s theme of Africa’s

Stories, Your Success echoing South

African President Cyril Ramaphosa’s

inspiring “send me” call to action,

Africa’s Travel Indaba is gearing up for

another lively trade show with a refreshed

look and feel and a renewed impetus

to grow tourism sustainably on the

continent, said South African Tourism’s

chief executive officer, Sisa Ntshona.

“The modern traveller is looking for a

travel experience that is distinctive and

authentic, and travel in Africa offers

exactly that: an unforgettable experience

that leaves you with stories to tell. It is

these real, incredible African stories that

inspire our continent’s world-class tourism

products and drive their business forward,”

Mr Ntshona, elaborated on the theme.

“The world is increasingly looking to

Africa as a vibrant continent where they

can shape lasting travel memories. These

are the stories we want to amplify at

our continent’s premier tourism trade

show in 2018. We want the African

tourism economy to help write the

story of Africa’s prosperity. We want

the world to be moved by Africa.”

The exhibition has undergone a

complete brand transformation, launched

at last year’s show. Mr Ntshona said

that the new look for Africa’s Travel

Indaba was not just about updating

and modernising the brand; it was also

designed to refresh the trade show and

maximise business success for participants

over the three days of the exhibition.

“The Indaba was originally a typical

exhibition show, with a few presentations

and events scheduled in between,

but we have now developed a more

robust African conference, workshop

and event schedule for this year’s

event,” Mr Ntshona explained.

“This will provide the latest insights

and intelligence to help businesses to not

only buy and sell travel, but also to inspire

them to innovate and take advantage of

global trends and opportunities arising

from the fourth industrial revolution.”

According to Mr Ntshona, participants

have many enhancements to look forward

to at Africa’s Travel Indaba 2018, including

an impressive speaker line-up of African

thought leaders, 45 new first-time

exhibiting small businesses (in addition

to the 90 “Hidden Gems” from across

South Africa), and a celebration of the

centenary of Nelson Mandela’s birth.

Africa’s Travel Indaba comes hot on the

heels of South African Tourism’s Meetings

Africa trade show. The exhibition recently

concluded its 13th edition at the Sandon

Convention Centre, attracting some 3 000

global and African delegates to explore

Africa as a business events destination.

“Each year we learn more and push

ourselves a bit further when we organise

and manage these continental trade

platforms. This year, we are going all

out to find ways to support the African

tourism industry to achieve doubledigit

growth,” Mr Ntshona said.

Exhibitors, buyers and members of the

media are invited to register now and be

part of Africa’s tourism success story by

visiting www.indaba-southafrica.co.za.

www.businesseventsafrica.com Business Events Africa April 2018 39


SAACI news

The value of experiences and storytelling

By Rudi Van Der Vyver, chief executive officer of SAACI

We are constantly faced with reinventing ourselves, our companies, our industry and the

way we think and approach the architecture and design of a business event. We need to do

this, not only to remain relevant in this fast paced and ever-changing landscape of business

events but also to provide value to our clients through increasing return on investment.

This ROI is however measured

and achieved through various

forms and avenues, but all of

this starts with the professionalism of

the event organiser/planner (whether

this is an internal or external role).

Bringing the above introduction

back to the value of experiences and

storytelling, again we point out that as the

professional we need to fully understand

the objective of the business event. We

need to have a firm grasp on the client’s

short and long-term objectives not only

for the specific event but also what the

post event objectives are as these must

be part of the architecture and design of

the short-term event in order to create a

lasting effect with positive residual spin

offs from this initial client investment.

We have seen over the years the value

that experiential marketing creates and

the ROI this achieves over traditional

marketing efforts. This same trend is seen

in training interventions, meetings and

conferences alike. By creating a valued and

memorable experience we see interaction

and engagement increase exponentially.

We encourage delegates/attendees to

be involved, share knowledge and ideas

and move away from a setting where

people are being spoken at to a setting

where ideas are shared, and innovation

is encouraged. This in itself doubles the

ROI of any business event interaction.

To add onto the creation of experiences

we need to focus on the design of our

content programme. Storytelling creates

relatable content, and in the same

manner as a mentor teaches and imparts

knowledge from real life experience, we see

this effect with speakers at a business event.

Lastly, the entire architecture/design

of the business event should tell its own

story. There should be a flow to the event

that puts the objectives of the event

front and centre in a relatable manner.

This is a concept we at SAACI utilise

for our own events as well as our annual

congress and this concept is also followed

by our international partner associations like

PCMA and the Event Industry Council.


AAXO news

B2B: the one-on-one platform

that delivers instant results

By Carol Weaving, chairperson of the Association of African Exhibition Organisers (AAXO)

Social media marketing has been a focus for global brands for several years

now. But as this field evolves into an art form, marketers are starting to

look for better ways to personalise their messaging and product experience,

encourage one-on-one engagement and better analyse customer sentiment.

To achieve personalised interaction

and get real-time market feedback,

you could expand your social

media teams, invest in better analytics

software, or you could simply invest in

the time-honoured method of engaging

with customers: the exhibition.

Expos, trade fairs and B2B events

tick all the boxes social media teams

are busily trying to tick, especially

when it comes to B2B engagement:

• B2B events conveniently target and

consolidate the right market, without

extensive social media influencer

research. With targeted B2B events,

the market comes to you.

• They offer hours – even days – of

engagement opportunities. Unlike

social media, B2B exhibitions give

brands and customers an opportunity

to ask questions, get personalised

answers and dig deeper into the

brand benefits immediately.

• B2B events secure a willing audience.

No spamming, cold calling or unwanted

connection requests: B2B event

attendees are there because they

want to be, and they’re keen to learn

about your brand and products.

• They deliver immediate market

sentiment feedback. Many startups

and new products use B2B events as an

ideal beta launch platform – gauging

market response and getting input

to help them refine their offerings.

• B2B events offer the perfect ‘peg’ for

social media marketing and PR efforts.

Participation in a key event offers

any number of opportunities for an

integrated communications campaign.

While there’s no doubt that social media

will play an increasingly important

role in PR and marketing, it’s worth

remembering that some of the main

KPIs marketing teams are trying to get

out of social media are already easily

available through B2B events.

As part of AAXO’s ongoing commitment

to exhibition training facilitation, the

creation of networking opportunities

and to enhance the knowledge and

opportunities that expo participation

presents, AAXO will host exhibition

training sessions at MADEX 2018, ‘

the ultimate marketing, advertising,

design, social media and all that good

stuff expo’, to be staged at the Sandton

Convention Centre from 6-7 June.


EXSA news

EXSA announces its new board

It is with great pleasure that we announce the new board members of EXSA. 2018 is certainly going

to bring not only new faces, but fresh input and strategies for EXSA, and these are very exciting times.

By Gill Gibbs, EXSA ExCo

When the new board holds

its first meeting since

its appointment, board

orientation will take place. This will

provides us with a unique forum for

our association to help new board

members to understand the roles and

responsibilities that are expected of them.

A solid foundation ensures success and

a sound board orientation yields better

than best practice and performance.

We will also share essential information

that our new trustees are required to

know, and we will utilise the opportunity

to bring our new members up to

date about where we are today and

what our goals are for the future.

We will be briefing our board members

on the state of play of the key initiatives

and issues that the board will be dealing

with in 2018 and beyond. In this way, we

not only attend to the fundamentals, but

we also allow room for creativity, new

strategies, and innovative thinking.

Doug Rix, EXSA ExCo, said: ‘’The

collective approach of the new board is

relevant, innovative, collaborative and

engaging. We encourage partnering

up, balancing the tasks and the required

planning through interest groups and

subcommittees, drafting assistance

from our members whilst highlighting

and evoking the principles of good

governance and shaping our culture.’’

EXSA is a passionate and committed

platform that helps members of the

industry connect, engage, learn and grow.

This is achieved through promoting

the unique marketing benefits offered

by exhibitions and events and raising

the profile of our members, who

include venues, agencies, designers

and design houses and suppliers.

Mr Rix said: “The EXSA landscape

is changing and evolving, and we

encourage our members and prospective

members to jump on board.”

Information, assistance, guidance,

research, data collection, mentorship,

good governance and training are our

key objectives at EXSA, and we have the

unique opportunity of packaging these as

a key value proposition to our members.

EXSA will develop its strategic

alliances nationally & internationally

with memberships and reciprocity

agreements that are in place with AAXO,

IFES, UFI, ESSA, IAEE. There are also

intriguing and viable future agreements

earmarked with key stakeholders in

the industry that will be penned.

Our calendar for 2018 includes industry

networking opportunities, events, the

annual EXSA-llence in Industry Awards,

the annual EXSA conference and our

new and innovative EXSA Meets.

As active and dedicated EXSA and

industry members, we will write

the narrative whilst we rethink the

fundamentals, take new and viable

risks and allow the new EXSA to

write its place in the story.


SITE news

Site Southern Africa

launches youth seminars

By Peter-John Mitrovich, president of Site Southern Africa

The first quarter of 2018 is wrapped, and South

Africa has had an eventful three months.

SITE Southern Africa is a collective

of members, all with a mutual

interest in the world of incentives

and meetings. It is through feedback

and networking with our members

that we as an association are able

to identify the pitfalls, challenges

and successes of our industry.

Some key matters in our industry

in the past three months have been

the water concerns in the Western

Cape, the recent listeriosis scare and,

of course, the 1 April VAT increase.

Indeed, these are all matters that require

our attention, and have created many

debates. We as trade remain resilient to

manage each individual concern. However,

one fact that is more frequently making

noise in our trade is the shortage of

skilled professionals, and more specifically

the growth of youth in our trade.

SITE Southern Africa acknowledges

this concern, and we have introduced

the SITE Southern Africa Youth Seminars.

The aim with these seminars is to

engage our current membership, and

also the youth interested in pursuing

careers in the world of meeting and

incentives, to better understand the

opportunities within these fields.

In each seminar, SITE Southern Africa

invite a sequence of trade professionals

to each provide an overview of what they

do, and how their trade dovetails into

the world of meetings or incentives.

The following fields are addressed

in each seminar: accommodation,

destination management, convention

bureaus, exhibitions, venues, event

planners, audio visual and staging,

catering, destination marketing and more.

Providing an overview to student

attendees opens a broader perspective

on opportunities in our industry.

The next seminar will be hosted

in Cape Town on 3 May 2018.

Please spread the word amongst

your staff or any students you may

know, and invite them to attend.

If Cape Town is not convenient, we

shall be having similar seminars in Durban

and Johannesburg later in 2018.

For more information, please email our

secretary at info@sitesouthernafrica.com.

As SITE, our aim is incentive travel

excellence, achieved with support and the

collaboration of our members and trade.

We welcome your support.

What we’re all about: motivational experiences

Why we do it? Business results!

Site is the only global network of travel and event professionals committed to motivational

experiences that deliver business results.

Site provides insights and connections that inspire the utilisation of this powerful tool

across diverse industries, regions and cultures.

Site serves as a source of knowledge and best practices where members can make

personal connections that sustain professional growth.

Only one organisation sits at the critical intersection between those who seek

the benefits of motivational tools and those who can provide these extraordinary

experiences. That organisation is Site...

Contact

Email: info@sitesouthernafrica.com

www.sitesouthernafrica.com

www.siteglobal.com


Market news

James Khoza elected president

of SA Chefs Association

James Khoza,

executive

chef of Tsogo

Sun’s Sandton Convention Centre, has

been elected the first South African born

and trained president of the SA Chefs

Association since its inception 44 years ago,

in an election of anonymous votes cast by

the association’s nearly 10 000 members

across South Africa. Mr Khoza has been

serving as vice president of the association

in a joint Competitions portfolio.

Mr Khoza said he is deeply

humbled and honoured to take on

this new role, which he describes as

educational and overwhelming.

“I now carry the hopes and aspirations

of many chefs and I look forward to

continuing the association’s ongoing work

of uniting all chefs. SA Chefs is home to

all chefs and no one must feel excluded.

“I aim to further the association’s work

in building a space for development, in

ensuring equal opportunity, in improving

standards in the industry through

training and mentorship, and to working

with industry stakeholders to set and

maintain the highest level of culinary

excellence, growth and development

of young chefs and professionalism.”

Mr Khoza has a passion for education

and has been gratified by Tsogo Sun’s

focus on training and development.

During his tenure with Tsogo Sun, both

at Sandton Sun and Sandton Convention

Centre, he has worked closely with many

young learnership students and trainee

chefs, personally mentoring them.

“I believe that we have a vitally

important role to play with the chefs

who are starting out – they are our

legacy and have the potential to

make a difference in our industry in a

country that has so much to offer by

way of unique ideas and skills.”

Advertisers’ index

April 2018 Vol 38 No 4

ADVERTISER PAGE EMAIL WEBSITE

AAXO 41 aaxo@aaxo.co.za www.aaxo.co.za

aha Hotels & Lodges 22-23 cro@aha.co.za www.aha.co.za

Ardmor Hospitality – 26° South 18-19 info@26dsouth.co.za www.26dsouth.co.za

ATKV Resorts 29-31 oordedigitaal@atkv.org.za www.atkvresorts.co.za

Birchwood Hotel & OR Tambo Conference Centre OBC reservations@birchwoodhotel.co.za www.birchwoodhotel.co.za

Creative Event Structures 34-35

paul@cevents.co.za/

chad@cevents.co.za

www.cevents.co.za

Durban International Convention Centre OFC, 6-8 sales@icc.co.za www.icc.co.za

Durban KwaZulu-Natal Convention Bureau 9 conventions@durbankzncb.co.za www.durbankzncb.co.za

Expo Centre Johannesburg 16,17 info@expocentre.co.za www.expocentre.co.za

EXSA 42 exsa@exsa.co.za www.exsa.co.za

Folio Translation Consultants 4 pziets@folio-online.co.za www.folio-online.co.za

Gearhouse Group of Companies 26,27

jhb@gearhouse.co.za/ cpt@gearhouse.

co.za/ dbn@gearhouse.co.za

www.gearhouse.co.za

Inspire Furniture Rentals 32,33 info@inspirefurniture.co.za www.inspirefurniture.co.za

Legacy Hotels and Resorts 24,25 hotels@legacyhotels.com www.legacyhotels.com

Peermont Global 1 reservations@peermont.com www.peermont.com

Premier Hotel Midrand 20-21 info@premierhotels.co.za www.premierhotels.co.za

SAACI IFC, 40 info@saaci.co.za www.saaci.co.za

SITE 43 info@sitesouthernafrica.com www.sitesouthernafrica.com

South African Tourism 11-14 convention@southafrica.net www.businessevents.southafrica.net

Tourism Grading Council of South Africa 36,37 feedback@tourismgrading.co.za www.tourismgrading.co.za

44 Business Events Africa April 2018

www.businesseventsafrica.com


Calendar

Conferences, workshops and exhibitions of

interest to the conference, exhibition and

special events market

For free entries in this calendar, please supply information to editorial@businesseventsafrica.com

LOCAL 2018

18-20 APRIL: WTM Africa 2018

Venue: Cape Town International

Convention Centre, Cape Town

More information: Thebe Reed

Exhibitions Tel: +27 (0)11 549 8300

Email: info@thebereed.co.za

19-20 APRIL: ibtm africa

Venue: Cape Town International

Convention Centre

Tel: +27 (0)11 549 8300

Email: ibtmafrica.helpline@thebereed.co.za

www.ibtmafrica.com

8-10 MAY: INDABA. Venue: Durban

International Convention Centre

Tel: +27 (0)11 467 5011

Email: indaba@indaba-southafrica.co.za

www.indaba-southafrica.co.za

23-25 JULY: SATSA 2018 Conference

Venue: The Boardwalk Hotel, Port

Elizabeth Email: conference@satsa.co.za

www.satsa.com/satsa-2018-conference

29-31 JULY: SAACI Congress 2018

Venue: Misty Hills in Muldersdrift,

Johannesburg.

For more info contact:

Ripcord Promotions

Tel: +27 (0)11 482 2835

Email: info@saacicongress.org or

saaci2018@ripcord.za.com

Or SAACI Head Office

Tel: +27 (0)11 880 5883

Email: info@saaci.orgwww.saaci.

eventsair.com/saaci-2018-congress/

saaci2018/Site/Register

www.saacicongress.org

INTERNATIONAL: 2018

11- 13 APRIL 2018: ICCA Iberian

Chapter Annual Meeting

Venue: Granada, Spain

www.iccaworld.org/evps/evitem.

cfm?id=700

15-18 APRIL: ICCA Congress

Venue: Sydney, Australia

Tel: +61 (0) 2 9254 5000

Email: info@icca2018sydney.com

www.icca2018sydney.com

13-15 MAY: Association Expert Seminar

| Venue: Frankfurt am Main, Germany.

More information: ICCA Netherlands.

Tel: +31 20 398 1961

15-17 MAY: IMEX in Frankfurt

Venue: Halle 8, Messe Frankfurt,

Frankfurt | www.imex-frankfurt.com

4 - 6 JUNE 2018: FIEXPO

Latin America | Venue: Santiago de Chile,

Chile | www.fiexpolatinoamerica.com

27 - 28 JUNE 2018: The Meetings Show

Venue: London, United Kingdom

www.themeetingsshow.com

29 JUNE-1 JULY: ICCA Association

Meetings Programme.

Venue: Fukuoka, Japan.

More information: ICCA Netherlands.

Tel: +31 20 398 1902

16-18 OCTOBER: IMEX America

Venue: Sands Expo, Las Vegas, USA

www.imexamerica.com

31 OCTOBER-3 NOVEMBER: 85th

Congress of the UFI | Venue: Expoforum,

Saint Petersburg, Russian Federation |

www.ufi.org/ufievent/85th-ufi-globalcongress

11-14 NOVEMBER: 57th ICCA Congress

Venue: Dubai, UAE | Tel: +31203981902

www.iccaworld.org

TEL: +27 11 452 1115

FAX: +27 11 452 3609

WEBSITE: www.plaslope.com

EMAIL: glenda.aereboe@plaslope.com

TAMPER EVIDENT SECURITY BAGS

• Debasafe® Tamper Evident Security Bags are used whenever tamper-evident

movement is critical.

• We manufacture to order and assist in tailor-made solutions to suit your security

needs.

• A comprehensive range of security features are standard on the bags and additional

features can be added.

• The sealing strip is used for exacting demands with a heat indicator displaying

attempts to tamper.

• Tampering by means of cold, heat, solvents, liquids & manipulation is clearly visible.

• Bags can be customised according to customer’s requirements with exclusive

numbering & bar-coding.

• Bags are manufactured in either transparent or opaque LDPE film, in various grades

to meet specific requirements.

The bags are used for the safe movement of:

• Government Departments

• Foreign Exchange

• Confidential Documents (Examinations, Elections,

Passports, Visas etc.)

• High Value Items (Diamonds, Precious Metals,

Forensic Evidence, Cellphones, Computer Equipment)

• Cash (Banks & Cash-in-Transit companies)

www.businesseventsafrica.com

Business Events Africa April 2018 45


Directory

Integrity | Intelligence | Innovation | Sustainability

BOARD OF DIRECTORS

National chairperson: Wayne Smith,

Sales Ambassador, Century City

Conference Centre

e: wayne.j@ccconferencecentre.co.za

c: +27(0)83 448 1324

Vice-chairperson: Kim Roberts,

The Forum Companya

e: kim.roberts@theforum.co.za

c: +27 (0)82 652 2008

Treasurer: Glenn van Eck

Chief Executive Officer

Magnetic Storm

e: glenn@magnetic.co.za

c: +27 (0)82 800 2616

Public officer: Denise Kemp

Director, Eastern Sun Events

e: denise@esternsun.co.za

c: +27 (0)82 654 9755

Chief executive officer:

Rudi Van Der Vyver

e: ceo@saaci.org

c: 27(0)84 580 9882

DIRECTORS

EC chairperson: Andrew Stewart

PeriExpo

e: andrew@periexpo.co.za

c: +27 (0)82 578 5987

KZN chairperson:

Nick Papadopoulos

Eat Greek Caterers

e: nick@eatgreek.catering

c: +27(0)84 505 0113

JHB chairperson: Lorin Bowen

Lorin Bowen Business Events

e: lorin@lorinbowen.co.za

c: + 27 (0)82 433 8687

WC chairperson: Jaques Fouche

Gearhouse

e: jfouche@gearhouse.co.za

c: +27 (0)83 607 2046

Tshwane chairperson: Robert Walker

Jukwaa Group

e: r.walker@jukwaa.net

c: +27 (0)82 550 0162

C&E forum: Gwyn Matthews

Southern Cross Conferences

e: gwyn@scconferences.com

c: +27 (0)21 683 5106

Government representative:

Nonnie Kubeka

Gauteng Convention & Events Bureau

e: nonnie@gauteng.net

c: +27 (0)83 571 7410

EASTERN CAPE

Chairperson: Andrew Stewart

PeriExpo

e: andrew@periexpo.co.za

c: +27 (0)82 578 5987

Vice-chairperson: David Limbert

Magnetic Storm

e: david@magnetic.co.za

c: +27 (0)82 906 4198

Treasurer: Glenn van Eck

Magnetic Storm

e: glenn@magnetic.co.za

c: +27 (0)82 800 2616

Co-ordinator: Wendy Knott-Craig

e: ec.za@saaci.org

c: +27(0)73 201 8699

COMMITTEE:

Leigh Myles-Rohroft

JHGroup-Hotel Savoy

e: leigh@jhgroup.co.za

c: +27 (0)83 228 3928

David Limbert

Magnetic Storm

e: david@magnetic.co.za

c: +27 (0)82 906 4198

Alastair Stead

Scan Display

e: alastair@scandisplayec.co.za

c: +27 (0)73 236 6618

Donna Peo

Fish River Sun

e: donna.peo@suninternational.com

c: +27 (0)82 941 6911

Sadie Isaacs

Nelson Mandela Bay Tourism

e: conference@nmbt.co.za

c: +27 (0)82 990 7652

Gill Dickie

Bidvest Car Rental

e: gilld@bidvestcarrental.co.za

c: +27 (0)79 527 7619

Vuyiseka Skepe

Mandela Bay Development Agency

e: vuyiseka.skepe@mbda.co.za

c: +27 (0)79 996 2854

JOHANNESBURG

Chairperson: Lorin Bowen

Lorin Bowen Business Events

e: lorin@lorinbowen.co.za

c: +27 (0)82 433 8687

Vice-chairperson: Michelle Bingham

Tsogo Sun

e: Michelle.Bingham@tsogosun.com

c: +27 (0)82 339 0342

t: +27 (0)11 779 0025

Treasurer: Manuela Gomes

Bidvest Car Rental

e: ManuelaG@bidvestcarrental.co.za

c: +27 (0)82 065 9272

COMMITTEE:

Monique de Sousa

Scan Display

e: monique@scandisplay.co.za

c: +27 (0)82 497 1236

Letticia Ndhlala

SAACI

e: letticia@saaci.org

c: +27 (0)71 294 6844

Aidan Koen

Compex

e: aidan@compex.co.za

c: +27 (0)82 561 3188

Brendan Vogt

Guvon Hotels

e: brendan@guvon.co.za

c: +27 (0)83 709 0480

Chad Botha

Inspire Furniture

e: chad@inspirefurniture.coza

c: +27 (0)61 497 2945

Moses Gontai

Namanje Events

e: moses@namanjeevents.co.za

t: +27 (0)11 931 0072

Ruth Baldwin

3S Media

e: ruth@3smedia.co.za

c: +27 (0)72 897 6752

TSHWANE

Chairperson: Robert Walker

Jukwaa Group

e: r.walker@jukwaa.net

c: +27 (0)82 550 0162

Vice-chairperson: Melanie Pretorius

CSIR ICC

e: mpretorius1@csir.co.za

c: +27 (0)82 410 1202

Treasurer: Emily Naidoo

CSIR ICC

e: enaidoo@csir.co.za

c: +27 (0)84 441 1005

COMMITTEE:

Anette Burden

Casa Toscana

e: anette@casatoscana.co.a

c: +27 (0)82 787 6144

Jeana Turner

e: jeana.t@outlook.com

c: +27 (0)83 400 2685

Leon Pheiffer

EPH Productions

e: leon@ephproductions.co.za

c: +27 (0)82 9249046

Herkie du Preez

Event Wizards

e: herkie@eventwizards.co.za

c: +27 (0)82 839 3489

Nellie Swart

UNISA

e: swartmp@unisa.ac.za

c: +27 (0)82 771 0270

Nonhlanhla Tshabalala

City of Tshwane

e: nonhlanhlat@tshwane.gov.za

c: +27 (0)71 351 4458

KWA-ZULU NATAL

Chairperson: Nick Papadopoulos

Vice-chairperson & Treasurer:

Scott Langley

Durban ICC

e: scottl@icc.co.za

c: +27 (0)31 360 1351

Co-ordinator: Carol Macnab

e: kzn.za@saaci.org

c: +27 (0)79 072 0133

COMMITTEE:

Denver Manickum

I-Cube Alternative Marketing

e: denver@icube.co.za

c: +27 (0)83 482 8525

Dawn Holmwood

e: dawnholmwood@outlook.com

c: +27 (0)71 519 9740

Ayanda Shabangu-Sturlese

Makulu Events

e: ayanda@makuluevents.co.za

c: +27 (0)79 473 3800

t: +27 (0)31 261 1136

Terrilyn Goldman

Greyville Conference Centre

e: terrilyn@greville.co.za

c: +27(0)82 820 9473

t: +27 (0)31 309 1430

Liam Prince

Gearhouse

e: liam.prince@gearhouse.co.za

c: +27 (0)83 602 0442

t: +27 (0)31 792 6200

Imran Ahmed

Aqua Tours and Transfers

e: imran@aquatours.co.za

c: +27 (0)82 410 7116

Tracey Delport

aha Hotels & Lodges

e: Tracey.delport@aha.co.za

c: +27 (0)83 293 5190

t: +27 (0)31 536 6520

Kim Gibbens

Aqua Tours and Transfers

e: kim@aquamice.co.za

c: +27 (0)79 693 9530

Vicki Hooper

Venue for Conferences in Africa

e: info@venues.co.za

c: +27 (0)83 256 8120

t: +27 (0)31 764 0059

James Seymour

Durban KZN Convention Bureau

e: james@durbankzncb.co.za

c: +27 (0)82 925 5508

t: +27 (0)31 360 1171

Tarannum Banatwalla

Jellyfish Catering

e: tarannum@jellyfishcatering.co.za

c: +27 (0)83 254 9462

t: +27 (0)31 564 8034

WESTERN CAPE

Chairperson: Jaques Fouche

Gearhouse

e: jfouche@gearhouse.co.za

c: +27 (0)83 607 2046

Vice-chairperson: Lerisha Mudaliar

Cape Town & Western Cape

Convention Bureau

e: lerisha@wesgro.co.za

t: +27 (0)21 487 8600

Treasurer: Jaco du Plooy

NH The Lord Charles

e: revman@presidenthotel.co.za

t: +27 (0)21 855 1040

Co-ordinator: Lara van Zyl

e: wc.za@saaci.org

c: +27 (0)82 223 4684

COMMITTEE:

Zandri Swartz

Century City Conference Centre

e: zandri.s@ccconferencecentre.co.za

t: +27 (0)21 204 8000

Cindy Ferreira Buser

Mirchee

e: cindy@mirchee.co.za

c: +27 (0)72 192 5656

Andrew Gibson

Magnetic Storm

e: andrew@magnetic.co.za

c: +27 (0)74 588 3054

Esti Venske

CPUT

e: venskee@cput.ac.za

c: +27 (0)83 482 9276

Esmare Steinhofel

ICCA Africa

e: Esmare.S@iccaworld.org

c: +27 (0)84 056 5544

Thiru Naidoo

Cape Town & Western Cape

Convention Bureau

e: thiru@wesgro.co.za

t: +27 (0)21 487 8600

Angela Lorimer

Spier

e: angelal@spier.co.za

t: +27 (0)21 809 1101

46 Business Events Africa April 2018

www.businesseventsafrica.com


Directory

Official Journal of the Southern Africa Chapter

of the Society for Incentive Travel Excellence

President:

Peter-John Mitrovich

e: peter-john.mitrovich@

grosvenortours.com

c: +27 (0)82 318 1889

Daryl Keywood

e: daryl@walthers.co.za

c: +27 (0)82 904 4967

Johan Venter

e: johan@urbanginga.co.za

c: +27 (0)83 558 2349

Kyasha Bhoola

e: kyasha@africanlink.co.za

c: +27 (0)72 614 0069

Barry Futter

e: barry@adventureworks.co.za

c: +27 (0)82 790 9015

Secretariat: Mariaan Burger

e: info@sitesouthernafrica.com

c: +27 (0)82 557 8041

EXSA OFFICE

19 Richards Drive, Gallagher Convention

Centre, Gallagher House Level 2,

Midrand, Johannesburg

PO Box 2632, Halfway House, 1685

t: +27 (0)11 805 7272

f: +27 (0)11 805 7273

e: info@exsa.co.za

www.exsa.co.za

EXSA Chair

Doug Rix

DK Design

t: +27 (0)82 579 7071

e: dougrix@wol.co.za

EXSA Vice Chair

Chair of Western Cape Forum

Gill Gibbs

Blu Cube

t: +27 (0)83 260 8035

e: gill@blu3.co.za

Patrick Cronning

Expo Guys

t: +27 (0)83 281 5584

e: pat@expoguys.co.za

Daksha Vallabh

Sandton Convention Centre

t: +27 (0)82 349 2025

e: daksha.vallabh@tsogosun.com

Chair of Young Professionals Forum

Adele Von Well

GL events

t: +27 (0)82 464 8702

e: adele.vonwell@gl-events.com

EXSA Treasurer

Andrew Gibbs

Concept G

t: +27 (0)83 260 8065

e: andrew@conceptg.co.za

Sandile Makhanya

Durban ICC

t: +27 (0)82 042 6469

e: sandilema@icc.co.za

Neil Nagooroo

SA Tourism

t: +27 (0)82 929 5241

e: neil@southafrica.net

ICCA –

International

Congress &

Convention

Association

AAXO –

Association of

African Exhibition

Organisers

aaxo

Reed Place,

Culross on Main

Office Park,

34 Culross Road,

Bryanston, Johannesburg

t: +27 (0)11 549 8300

e: info@aaxo.co.za | www.aaxo.co.za

General manager: Llewellyn du Plessis |

t: +27 (0)11 549 8300

ICCA AFRICAN CHAPTER:

President:

Nina Freysen-Pretorius

The Conference Company

t: +27 (0)31 303 9852

f: +27 (0)31 303 9529

e: nina@confco.co.za

Secretariat:

Esmare Steinhofel

ICCA Africa Regional director

c: +27 (0)84 056 5544

e: esmare.s@iccaworld.org.

www.iccaworld.com/dbs/africanchapter

www.iccaworld.com

e: llewellyn@aaxo.co.za

Chairperson Carol Weaving

(Reed Exhibitions)

Senior co-ordinator: Johné Louwrens

t: +27 (0)11 549 8300 | e: aaxo@aaxo.co.za

Vice-chairperson: Projeni Pather

(Exposure Marketing)

Treasurer: Phil Wood (TE Trade Events)

Board members: Amanda Cunningham

(The Wedding Expo); Amanda Margison

(OnShow solutions); Leatitia van Straten

(Specialised Exhibitions Montgomery);

Dee Reuvers (SA Confex) Le-Ann Hare

(Spintelligent)

OTHER ASSOCIATIONS OF INTEREST TO THE INDUSTRY

ABTA – African Business Travel

Association

Box 2594, Pinegowrie, 2123

t: +27 (0)11 888 8178 | f: +27 (0)11 782 3814

c: +27 (0)83 679 2110 | monique@abta.co.za

www.abta.co.za

Founder: Monique Swart

ANTOR – Association of National Tourist

Office Representatives

President: Hélène Bezuidenhoudt

Vice-president: Wendie White

Box 41022, Craighall 2024

c: +27 (0)83 200 4444 | f: +27 (0)11 523 8290

helene.bezuidenhoudt@franceguide.com

ASATA – Association of Southern African

Travel Agents

PO Box 650539, Benmore, 2010

t: +27 (0)11 293 0560/61

f: 086 504 9767 | barbara@asata.co.za

Chief executive officer: Otto de Vries

c: +27 (0)76 140 7005 | f: 086 505 1590

Office manager: Barbara Viljoen

EGF – Event Greening Forum

179 Jan Smuts Avenue, Parktown North,

Private Bag X7000, Parklands 2121

+27 (0)11 447 4777 | info@eventgreening.

co.za | www.eventgreening.co.za

Chairman: Justin Hawes

Vice-chairman: Greg McManus

FEDHASA National Office – Federated

Hospitality Association of Southern

Africa | Box 71517, Bryanston 2021

t: 0861 333 628 | f: 0867 165 299

fedhasa@fedhasa.co.za

www.fedhasa.co.za

Manager – national office: Lynda Bacon

PSASA – Professional Speakers

Association of Southern Africa

t: +27 (0)11 462 9465 | f: 086 515 0906

c: +27 (0)83 458 6114

nikki@psasouthernafrica.co.za

www.psasouthernafrica.co.za

Executive director: Nikki Bakker

SABOA – Southern African Bus

Operators Association Postnet Suite 393,

Private Bag X033, Rivonia 2128

t: +27 (0)11 011 9288

f: +27 (0)11 011 9296 | saboa@saboa.co.za

President: Mr A Sefala

Executive manager: Mr E Cornelius

SACIA – Southern African

Communications Industries Association

96 The Bridles, Douglas Crescent,

Sundowner, 2188

t: +27 (0)11 083 6418

c: +27 (0)82 555 5556

kevan@sacia.org.za

Executive director: Kevan Jones

SATI – South African Translators’ Institute

Executive director: Marion Boers

t: +27 (0)11 803 2681 | office@translators.

org.za | www.translators.org.za

SATSA – Southern Africa Tourism

Services Association

Box 900, Ferndale 2160 |

t: +27 (0)11 886 9996 | f: +27 866832082

communications@satsa.co.za | www.satsa.com

Chief executive officer: David Frost

Chief operations officer: Hannelie du Toit

SKAL International South Africa

International Secretary: Anne Lamb

t/f: +27 (0)21 434 7023

c: +27 (0)82 708 1836 | anne@yebo.co.za

www.skalsouthafrica.org

STA – Sandton Tourism Association

t: +27 (0)83 558 5445

secretariat@sandtontourism.com

www.sandtontourism.com

TBCSA – Tourism Business Council of

South Africa

Box 11655, Centurion 0046

t: +27 (0)12 664 0120

f: +27 (0)12 664 0103 | comms@tbcsa.travel

www.tbcsa.travel or | www.tomsa.co.za

Member Relations Manager:

Boitumelo Moleleki

TGCSA – Tourism Grading Council of

South Africa

Private Bag X10012, Sandton 2146 |

t: +27 (0)11 895 3000

f: +27 (0)11 895 3001

enquiries@tourismgrading.co.za

TINSA – Interpreters/Translators

Network of Southern Africa

Co-ordinator: info@interpreter.org.za

t/f: +27 (0)11 485 2511

c: +27 (0)83 249 0010

www.interpreter.org.za

TPSA – Technical Production Services

Association

96 The Bridles, Douglas Crescent,

Sundowner, 2188

t: +27 (0)11 083 6418 | c: +27 (0)82 555 5556

kevan@sacia.org.za | www.tpsa.co.za

Executive director: Kevan Jones

TTA – Tshwane Tourism Association

Box 395, Pretoria 0001

t: +27 (0)12 841 4212

secretary@tshwanetourism.com

www.tshwanetourism.com

Chairperson: Bronwen Cadle de Ponte

Secretary: Sithembile Nzimande

Membership co-ordinator: Liz Oosthuysen

membership@tshwanetourism.com

www.businesseventsafrica.com

Business Events Africa March 2018 47


The last word

Getting transformation right

While South Africa’s broad based black economic empowerment (BBBEE) requirements are

viewed by some as yet another impediment to conducting business as usual, others see them

as an opportunity to make positive changes for themselves, their employees and the country.

Roxanne Da Mata Goncalves,

director of Strata-G Labour

Solutions, which assists companies

in improving their BBBEE scorecards, said

South Africa needs to think differently

about BBBEE and transformation.

“Many organisations are disenchanted

with consultants who propose

questionable BBBEE schemes. Their

number one objective is to be profitable

and they are tired of bleeding money

into initiatives that are not sustainable or

that they have no way of measuring.”

This is particularly true when it comes

to enterprise and supplier development.

“Depending on their turnover category,

companies are obliged to contribute

a percentage of their net profit after

tax (NPAT) to organisations that are

51 per cent (or more) black-owned

small or medium micro-enterprises.

This contribution can be in the

form of money, time, attendance or

materials, or a combination of these.

“Unscrupulous consultants will get their

clients to hand over one per cent of their

NPAT to donate to a relevant SME, with

the promise that the SME will deliver

a service in return. The service never

materialises, but the BBBEE scorecard

arrives in the mailbox – with the tacit

understanding that no one is any the

wiser and no questions are asked,”

Ms Da Mata Goncalves explained.

Who is Roxanne

Da Mata Goncalves?

Roxanne is a highly-skilled and respected

transformation specialist, heading up

the transformation portfolio at Strata-g.

Roxanne has 12 years’ experience in

various industries and is able to use

her knowledge

of business, the

BBBEE Codes, Skills

Development Act

and Employment

Equity Act to assist

organisations in

implementing

revolutionary

strategies to transform

their organisations.

When Strata-G entered the market,

the company quickly became aware of

how widespread BBBEE fronting was.

“In one meeting after another with

prospective clients, the response was

invariably: ‘I’ve heard this all before. All

you want is our money. We’ll never

see what you do with it. We want to

make a genuine, tangible contribution,’”

Ms Da Mata Goncalves added.

Understanding that many organisations

buy into the BBBEE ethos and

want to be actively involved in the

process, Strata-G develops relevant

and sustainable strategies that are

mutually beneficial to all parties.

“By adopting this approach, we eliminate

the distrust and resentment inherent

in having to pay over a large sum of

money without any feedback, significant

change or improvement to the donor

company,” Ms Da Mata Goncalves said.

“We encourage our clients to donate

time, material, attendance or services

rather than make monetary contributions.

This allows them to get more involved in

the process and it becomes a mutuallybeneficial

relationship,” she added.

She cites business furniture solutions

company, Cecil Nurse, by way of

example. “Cecil Nurse was required

to spend one per cent of NPAT on

enterprise development and two per

cent on supplier development. While

an enterprise can be any black-owned

micro-enterprise that the organisation has

an interest in, a supplier must be a blackowned

business that supplies services

or products to the donor company.”

Cecil Nurse enjoyed a prior relationship

with a skills development body,

Morentho Institute of South Africa

(Morentho), which equips young

people with upholstering and furniture

manufacturing skills as well as the

wherewithal to start their own businesses.

Ms Da Mata Goncalves said Strata-G

recommended that Cecil Nurse

donate the spare materials from its

own manufacturing processes/entities

to Morentho for the upholstering

of chairs and ottomans.

“Cecil Nurse then buys back the

furniture to sell to the public. Not only

are they giving Morentho the materials

it needs to improve learner skills and

create a sustainable business, it is

supporting the business further by

buying the products it manufactures.”

Since the project kicked off in July 2017,

Cecil Nurse has sold about 200 units

produced by Morentho. In addition, the

business furniture solutions company

has addressed the issue of environmental

waste and Morentho is enjoying the

benefits of an additional income.

Cecil Nurse chief executive officer,

Herbert Meyer, said with the help of

Strata-G’s strategic input, the company

has obtained BEE level 2 certification.

“Not only does this assist us in pursuing

new business opportunities, but we

feel confident that we are contributing

to an initiative that can have a

significant impact on the economy.”

Strata-G also assisted a local logistics

branch of international company, IDL Fresh

South Africa, with its BBBEE strategy, which

has seen it facilitate the transformation

of an internal car wash operation and

staff canteen into separate legal entities.

“This has encouraged SME growth.

IDL Fresh South Africa has donated

its space and doesn’t charge the

businesses rent. These enterprises are

also suppliers. Instead of in-sourcing

these functions and employing additional

staff to manage them, IDL Fresh South

Africa has boosted its BBBEE status by

helping create sustainable businesses,”

Ms Da Mata Goncalves added.

Cecil Nurse and IDL Fresh South Africa

are just two examples of the many

businesses that want to contribute to their

communities but are not sure how to go

about it. “Businesses in our beleaguered

economy don’t have an endless supply of

funds to support SMEs. They need to be

prudent and save for the difficult times. If

they work together with a reputable and

specialist consultancy, they will be able

to create mutually beneficial relationships

that need not drain the bottom line,”

Ms Da Mata Goncalves concluded.

48 Business Events Africa April 2018

www.businesseventsafrica.com


DIGITAL

DIRECTORY

AFRICA’S LEADING

BUSINESS EVENTS

DIRECTORY

2 for

1 offer

The print listings now mirror our

online directory style with basic and

premium listings. In fact, upgrading

a basic listing in print to premium will

include an upgrade to premium on

the website and vice versa. The

same information online is

printed in the print

directory.

Business Events Africa is known for having the most comprehensive directory of venues, service providers, speakers

and conference organisers in Africa. We have been a trusted source of information for more than 37 years, and

now offer this valuable resource online.

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Visit www.businesseventsafrica.com/directory

Call +27 (0)31 764 6977 for more information


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