Business Events Africa - Vol 37 No 07 - July 2017

www.businesseventsafrica.com
Voice of the Business Events Industry in Africa July 2017
SIZE DOES MATTER
Big.
Spaces
Better.
Options
Best.
Experiences
Cape Town International Convention Centre

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AFRICA’S LEADING
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CONTENTS
JULY 2017
12 16
www.businesseventsafrica.com
Voice of the Business Events Industry in Africa July 2017
SIZE DOES MATTER
Big.
Spaces
Better.
Options
Cape Town International Convention Centre
About the cover
Best.
Experiences
THE EVOLUTION OF AN ICON
As steel and glass fuse in the
construction of the expansion
project of the Cape Town
International Convention
Centre, we take a look at the
new spaces being added to this
iconic meetings venue.
Special features
12 SPOTLIGHT ON STELLENBOSCH 360
Stellenbosch 360, in partnership with Wesgro and the South Africa
National Convention Bureau hosted a “first of its kind” for the
region, Business Tourism Indaba on 13 June 2017. Close to 200
delegates attended the event. Irene Costa, editor, reports...
14 SAACI CONGRESS 2017 REPORTBACK
The SAACI Congress 2017 “innovation@work preparing for
multiple futures” delivered on content and offered great
networking opportunities between sessions and at the social
events. The Congress took place from 2-4 June 2017 at the CSIR
ICC in Pretoria.
18 DESTINATION FEATURE: MAURITIUS
Outrigger Mauritius Beach Resort has unveiled Crystal, a unique
meeting space in the south of the island. This new concept
opens opportunities for the resort in the events and MICE sector,
from meetings and conferences to exceptional gala dinners
and weddings.
20 VENUE OF THE MONTH
The Royal Elephant Hotel & Conference Centre is a splendid
Moroccan themed property situated in Centurion, linking the main
business hubs of Johannesburg, Midrand and Pretoria.
18
20

The authority on meetings,
exhibitions, special events and
incentives management
Published by the proprietor
Contact Publications (Pty) Ltd
(Reg No. 1981/011920/07)
24
International perspective
23 Being an international delegate
Venue news
24 Host your year-end function at the JEC
Company update
25 Crystal Events Africa increases its
continental footprint
Regular features
4 Editor’s Comment
6 News
11 Personality Profile
22 Future Focus
26 EXSA News
27 SITE News
28 Index of advertisers
29 Calendar
23
30 Directory & Associations
of interest to the
industry
32 The Last Word
HEAD OFFICE PHYSICAL ADDRESS:
Suite 1, Fields Shopping Centre, Old Main
Road, Kloof 3610
HEAD OFFICE POSTAL ADDRESS:
PO Box 414, Kloof 3640, South Africa
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GENERAL MANAGER: Kyle Niemann
kyle@contactpub.co.za
EDITOR: Irene Costa
gomesi@iafrica.com
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jackie@contactpub.co.za
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colleen@contactpub.co.za
DESIGN & LAYOUT: Hayley Mendelow
hayley@contactpub.co.za
SALES REPRESENTATIVES:
Pierre Grobler +27 (0)82 900 4026
pierre@businesseventsafrica.com
Jean Ramsay +27 (0)63 082 7615
jean@contactpub.co.za
Nathalie Fuchs +27 (0)82 321 9856
nathalie@contactpub.co.za
PUBLICATION DETAILS:
Volume 37 No 6
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www.businesseventsafrica.com

4 Editor’s comment
Start living
in the now
The ever changing world can
be for some exhilarating but
for others frightening.
We live in a fast paced, immediate
world where expectations are
higher than ever before. Our
lives are without a doubt stressful and
at times anxiety levels are off the charts.
We blame our work, our environment,
our economy but honestly, we need to
take responsibility for ourselves and every
now again learn to ‘switch off’ and find
the balance.
I am definitely one of those people that
has over the last few months complained
about how busy I am and how I’m finding
it difficult to get off the ‘hamster wheel’.
We are in the second half of the year
Business and yes, Africa it - Half has page.ai been 1 a 2017/04/25 busy year 01:40:21 – the PMbad
economy has meant we all have had to do
a lot more for a lot less business than any
other year.
However, finding the balance between
work life and personal life needs to
remain key.
Our biggest mistake - carrying our
work with us 24/7. Our smart phones are
fantastic but we need to learn to switch
off after hours so we can learn to spend
quality one on one time with our families
and friends. More than ever before, we
need to train ourselves to put away our
devices and stop living through social
media and start living in the now. I honestly
believe this needs to happen – a daily
technology detox – even if it is only for one
hour. I have no doubt this will make for a
better balanced life.
Besides from a sanity perspective, life is
short and we need to learn to enjoy doing
things we want to do with the people we
love.
It is true, life isn’t all about work but if
you do what you love the grey area is quite
large. I have made great friends in the
business events sector and have no doubt
these relationships will be for life.
Irene
Email: gomesi@iafrica.com
Credit: Hein Liebetrau
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6 News
Tony takes a bow
Tony Rubin, general manager of SAB World of Beer will
retire at the end of August. His professional career in the
hospitality and attractions industry has spanned 49 years,
eight cities and two countries.
Mr Rubin joined SAB World of
Beer in Newton, Johannesburg,
in November 2014.
“The SAB World of Beer has been a very
rewarding journey, with my focus being
on developing a successor, as well as
looking at the business with a critical eye
and ensuring that financial management
is followed responsibly. The staff at World
of Beer are an amazing group of people
and it has been a privilege to work with
them,” Mr Rubin said.
Born in Johannesburg, Mr Rubin was
raised in Johannesburg and educated
at Pretoria Boys’ High School, before he
entered the hospitality and tourism field as
a trainee manager with Boulevard Hotels
in 1969.
After a number of years at the Bulawayo
Sun and Karos Hotel group, Mr Rubin
joined the Holiday Inn/Southern Sun group,
where he would remained until 2000.
He then joined Global Resorts as the
general manager of hotel operations,
where he oversaw the implementation of
standards, staff training and the opening
of the five-star Emperor Hotel and threestar
Senator Hotel.
After a brief return to Southern Sun
in 2002 and a term as chief executive
officer of the Dainfern Residential and
Golf Estate in 2003, he was ready to slow
down slightly. He ran a small beverages
company until he received an offer to
join Maropeng.
He joined Maropeng, in the Cradle of
Humankind in 2007. During his time there
as managing director, he was responsible
for the operation of the businesses at
Maropeng and the Sterkfontein Caves,
which included a small boutique hotel,
exhibition centre, conference facilities and
the Sterkfontein Cave tours.
Mr Rubin was approached by Maropeng
because of his background. He was a
successful and experienced hotelier.
The chance to do something different
persuaded him to join Maropeng.
Tributes from colleagues
Tony believes that “good management is
good manners”.
“I believe you need to show people
respect, no matter what their designation
is. You need to listen to them, greet
them and recognise their abilities,” Mr
Rubin said.
Mr Rubin is a firm believer in
empowering people. It is no wonder
he will be assisting Angela James,
after a four month sabbatical, with her
foundation called Choices which looks
at life choices and their consequences.
Furthermore, Mr Rubin would like to
consult to the hospitality sector.
Mr Rubin is also a proud family man,
married to his wife Denise for 44
years. He has two sons and has two
grandchildren. He is looking forward to
extra golf but mostly, enjoying what he
loves doing – empowering people.
Mr Rubin’s next chapter is unwritten,
but will no doubt be within the hospitality
industry, one way or another.
I never actually worked for
Tony, but got to know him
towards the end of his time
at Tsogo Sun (then Southern
Sun). I have fondly nicknamed
him “gramps”. He used to drive a Jaguar,
with a Gramps number plate. Tony is a true
hotelier – real gentleman and someone
who most hoteliers know, respect and look
up to.
Samantha Croft, general manager of
the Southern Sun Elangeni and Maharani
I had the privilege to work
with Tony Rubin for seven
years at Maropeng. He led
from the heart and inspired
everyone to be the best version
of themselves. Compassionate and kind,
yet a hard task master when it came to
delivering what was required.
Going out to events with him was always
fun as he would be continually approached
by a varied assortment of people all
professing their thrill at seeing him again.
He would always explain that these people
had worked for him at one time or another.
I am honoured that I have joined that
club of “someone who worked for Tony
Rubin!” He leaves a lasting legacy in
the industry.
Lindsay Marshall, curator, Maropeng
Every now and again a
few lucky people have
the privilege of working
alongside and getting to
know a person who they
consider to be a mentor, motivator and
someone that they look up to and hold in
high regard. I’m one of those privileged
people. Meeting and working alongside
Tony Rubin has been a highlight of my own
journey in the hospitality industry. Tony’s
integrity, passion, intellect and industry
knowledge is only surpassed by his respect
and regard for the people he works
with. Tony is a motivator and a true leader
You will be missed Tony. The industry is
saying farewell to one of the best. Thank
you for the honour of working with you all
these years. It’s farewell, but not goodbye.
Anita Foxcroft, director of Southern Spoor
What can I say? When I
first found out Tony was
going to be World of
Beer’s new general I did a
little research on him and
found out that he is highly thought of and
respected in the hospitality industry. It was
a little intimidating, but once I actually met
him, I was put at ease.

News
7
Milestone BEE deal for 3D Group
In what has been described by management as a “milestone BEE
deal”, Tsholo Wesi and Clarissa Carsten, an ambitious and
tenacious duo, have fast-tracked their goal of guiding the fortunes
of leading conference, exhibitions and events solutions company in
Africa with their acquisition of a 51 per cent share in the 3D Group.
Originally from the Northern
Cape, Ms Wesi and Ms Carsten
have earned a reputation for
their determination, flair, and acute
business acumen.
3D Group was established 1995 and has
grown from humble roots in managing
director John Kullmann’s garage to the
largest exhibition infrastructure and design
stand-building company in southern Africa.
Tsholo and Clarissa are not only joining its
board of directors, but playing a major role
in the day-to-day running of the business.
According to 3D group marketing &
sales director, Conrad Kullmann, the deal
is a milestone event for the exhibitions
company marrying a dynamic, young BEE
business with an experienced, professional
group of companies.
“The 3D Group has the capacity to
design, construct, project manage and
execute up to 400 events, exhibitions or
exhibits a year.
“In addition, its relationship with the
international modular stand format,
Octanorm, means it can design locally and
build internationally very cost-effectively.
“Furthermore, its custom stand design
and construction skills are acknowledged
as among the best in the industry and its
shopfitting, furniture hire, large format
digital printing and shell scheme businesses
are all optimised to ensure the success of
any project.
“Tsholo and Clarissa, who have worked
successfully in the local and international
leisure and business tourism destination
sector since 2007, are a tireless duo with
boundless enthusiasm and professionalism.
“Those qualities alone make them a
welcome addition to the 3D Group team.
But, they’ll also be bringing considerable
new business development skills to
the company.
“This deal elevates the 3D Group to a
new level. It will grow the brand in sectors
where 3D has historically not had as much
presence as it would like, and it will enable
the existing 3D Group team to transfer the
skills its built up over many years to a new
team. It’s something we’ve all been looking
forward to doing for some time now.”
Tsholo Wesi and Clarissa Carsten
For their part, Tsholo and Clarissa are
excited about the deal because of the
opportunity for skills transfer across all
levels of the business – top management,
middle management and shop floor
– and because it has fast-tracked their
desire to guide the fortunes of a leading
holistic conference, exhibitions and events
solutions company in Africa.
“Our talent is in networking, identifying
opportunities, ideas and delivering on
those. But we have always worked with
solutions providers to do the physical work
– the design, the construction, the build,
the breakdown,” Tsholo said.
“Now, with 51 per cent of 3D Group as
an arrow in our quiver, we’ll be in a position
to do just that, and take our offering to
the next level. It’s hugely exciting and we
look forward to making a real impact in the
southern African industry.”
All I can say about my experience with
Tony is that I feel very privileged and
honoured to have met him and worked
with him (note not for him, but with) as he
really is a wonderful human being.
His door is always open to you as well
as his heart. He gets to know you and
your whole family and he is always willing
to give advice and share his wisdom and
knowledge with you. He’s not a BOSS but a
true LEADER!
I am honestly going to miss his happy,
playfulness. I’m glad I got the opportunity
to have Tony as my leader and I wish him
and his beautiful, loving wife Denise a
wonderful and well deserved retirement
together.
I know our paths will always cross as
Tony & Denise will always be a part of
my family.
Crystal van Helsdingen, marketing
officer at the SAB World of Beer
You are a wonderful teacher,
boss, leader, most of all a
father. You are everything
one could look for in a
good mentor. You welcomed
me and my family in your space and
groomed me to be sound professional with
good attitude and made working with you
an interesting and memorable experience.
Not only have you been a fantastic
mentor to me, but you have taught me
how to mentor other people. Thank you
for being such a great role model, you
opened my eyes to new opportunities,
enhanced my thinking capacity and
strengthened my capabilities. I will forever
be grateful for your guidance and kindness.
You have been an exemplary and
visionary leader who has dedicated his life
to the service of humanity.
I learn something new from you every
day, you have provided me with a strong
foundation in the tourism industry that can
be confusing. Your perseverance, integrity
and people-loving nature are just a few of
your qualities that will continue to inspire
me. You are an inspiration and I hope to
inspire others as you have inspired me.
Felicia Mokoena, operations team
leader of SAB World of Beer
I have never worked with
Tony Rubin but I have
known him for years. He
is a really good friend and
is very active in SATSA and
the GMs Forum. He is definitely a man of
great humour and a practical joker – every
time we meet he always stirs whatever
ever drink I’m having with his finger – I just
hope it is his ‘kosher’ finger! I wish him
well on this new chapter of his life.
Charles Drewe, general manager of
Indaba Hotel

8 Cover story
The evolution
of an ICON
As steel and glass fuse in the construction of the expansion project of
the Cape Town International Convention Centre (CTICC), we take a look
at the new venue spaces being added to this iconic meetings venue.
Flanked by Table Bay Harbour on one
side and the buzz of Cape Town
city centre on the other, the CTICC’s
31 148m 2 expansion project, CTICC East,
is taking shape – a fusion of stone, steel
and glass.
Opening in 2017, CTICC East will be
incorporated into the original building
and the two facilities will form an event
venue complex that will offer clients more
options, new spaces, and greater flexibility
for their events.
ORIENTATION
Attentive visitors will notice that CTICC
East’s design is in keeping with its original
counterpart to offer a seamless visual and
event experience if you are running events
across the CTICC complex. Conversely,
a number of new design elements have
been included to delight event managers.
The most striking feature of CTICC East
when standing in the luxurious reception
foyer, is its impressive 28 m floor to ceiling
height. Unlike the current building, CTICC
East is built across six floors and will
have four levels above ground and two
subterranean levels.
Exhibition halls will span across two floors
with three halls per floor; the first mezzanine
level will house meeting rooms and meeting
suites; the second floor will have further
meeting rooms and the second mezzanine
level will house two terrace rooms.
Subterranean levels will house parking bays,
kitchens and service areas; and up-top a
delightful rooftop garden.
Thanks to its multi-level structure,
CTICC East will offer views of the
harbour and of Cape Town’s Foreshore
area which is now undergoing dramatic
changes due to a number of new
infrastructure developments.
Driving into Cape Town along the
elevated freeways, you can immediately
see that the Centre is also making use
of material that encourages the use and
diffusion of natural light.
A saw tooth roof offers the ability to
deflect direct sunlight while admitting
natural light deep into the building.
Extensive glazing across the Western
façade will bathe the Centre’s public
spaces and reception with natural light.
These measures, as well as electrical submetering,
energy saving devices, waste
management and water conservation
processes, have earned the Centre a Four
Green Star rating by the Green Building
Council of South Africa.
© Alain Proust

Cover story
9
View of balcony towards Coen
Steytler Avenue
“The CTICC has always focused on
sustainability as a core business practice,”
says Julie-May Ellingson, the CTICC’s
chief executive officer.
“Across the globe, consumers
and event managers are demanding
companies to follow sustainable business
processes.
“From an environmental perspective,
waste management, energy consumption,
local sourcing, and water conservation
are key areas of concern for convention
centres. The expansion project always had
to have serious sustainability credentials.”
VENUE SPACES
Over the years, the Roof Terrace venue has
become one of the CTICC’s most popular
View of concourse from level 1
rooms, often used for cocktails and
evening functions.
Now, CTICC East will have two terrace
rooms for such events. What’s more, event
managers will be able to host informal
network sessions, sultry cocktail sessions
and magical functions on CTICC East’s
500 m 2 rooftop garden.
Overall, CTICC East has more exterior
balconies than the original building and a
coffee shop opening up to the pedestrian
thoroughfare.
“These are exciting venues and new
additions to the CTICC’s inventory. These
features invite the outdoors in and will
allow you to feel the pulse and rhythm
of the city. It will create an inviting and
lively atmosphere around this part of the
Foreshore,” continues Ms Ellingson.
CTICC East offers 10 000 m 2 of
multipurpose conference and exhibition
space with halls numbered 5 to 10
View of concourse towards the harbour
running across the ground floor and
second level. The exhibition halls on the
upper floors will not only be carpeted,
but Exhibition Hall 10 will have acoustic
panelling and an external balcony that
looks onto the harbour and Cape Town’s
pulsating traffic arteries.
“The venue is not even finalised yet, but
has already captured the imagination of
our sales teams who have identified it as an
ideal banquet hall,” reveals Ms Ellingson.
Approximately 3 000 m 2 of formal and
informal space is being constructed in
View of entrance

10 Cover story
View of concourse
from the ground floor
the new building. Corporate clients will
be particularly interested in CTICC East’s
meeting rooms and suites. These subdivisible
rooms face toward the city centre,
and will be great venues for corporate
meetings, training sessions and workshops.
In keeping with current architecture
and as an homage to the bio-diversity
of the Cape floral kingdom, the centre’s
meeting rooms will be named according
to indigenous flowers. This design
interpretation will also be applied on
interior finishings in other parts of
the Centre.
GATHERING SUPPORT
Sales and marketing teams have been
working hard to create awareness of the
new venue. CTICC East has struck a chord
with international associations having
already secured events up until 2022.
The Global Evidence Summit in
September 2017 will see all of CTICC
East’s meeting rooms being used for
breakaway rooms and Halls 8 to 10 for the
association’s gala dinner.
In addition, the 19th annual AfricaCom,
will be expanding into CTICC East from
2017 for its 10th year at the Centre. The
event takes place in November this year.
Finding solutions for feeding the earth’s
nine billion people will be the focus of
the Global Food Security Conference in
December 2017 which will be completely
hosted in CTICC East.
“The World Ophthalmology Congress
in 2020 promises to attract 15 000
delegates and is the largest event the
Centre has secured in its 13-year history.
We would not have been able to secure
this event without the expansion,”
explains Ms Ellingson.
International experts in bio-medicine
will meet in CTICC East for the 18th
International Congress of Immunology in
August 2022. With a forecast attendance
of 6 000 delegates, the conference will be
using both CTICC buildings.
“Winning these bids show the potential
of CTICC East and, overall, the important
role the CTICC plays in developing
the knowledge economy, supporting
African participation in global issues
while at the same time ensuring direct
economic benefit to the citizens of
Cape Town and the Western Cape,” Ms
Ellingson continues.
Over the past 13 years, the Cape Town
International Convention Centre has made
a significant contribution to Cape Town’s
reputation as a global meetings and event
destination. CTICC East represents an
exciting evolution of this influence.
Tel:+27 (0)21 410 5000
Fax: +27 (0)21 410 5001
Email: info@cticc.co.za
Physical Address: Convention
Square, 1 Lower Long Street,
Cape Town 8001, South Africa
View of Hall 10 View of Hall 5

Personality profile
11
ADRIAAN LIEBETRAU
Passionate & experience-driven
Adriaan Liebetrau, 33, sales
and marketing manager:
Sandton, Tsogo Sun; has
been in the industry for more
than 18 years, having started
while he was still at school.
His return to a hotel group
has brought his journey
almost full circle.
His passion for the industry started
when he was really young. He
always knew he wanted to be
in hospitality.
Before joining Tsogo Sun, he was the
chief executive officer of the Southern
African Association for the Conference
Industry (SAACI) and played an
instrumental role in leading the association
with many new initiatives.
Mr Liebetrau studied hospitality
management at the University of
Johannesburg and completed a number
of industry leadership and professional
development diplomas.
He joined Travel with Flair in 2010 as
C&E team leader and was promoted to
C&E operations manager, and then later
as national C&E operations manager.
Where did you grow up? I grew
up in Witbank, Mpumalanga and completed
both primary and secondary school.
Where did you start your
career? I started my career while still
in school, as a waiter at weddings and
conference centres.
How long have you been in the
business events sector? Since
April 1999.
What has been the biggest
change you’ve seen in this
sector? Overcoming the tough
economic climate. Being in the midst
of another recession our sector has to
constantly re-invent itself.
What role does your family
play in your life? A huge part. I have
four nieces who know exactly how to pull
their uncles’ heart strings. I am very close
to my mom and dad and my siblings. We
are a true “modern family”.
What would you change in
your life if you could when
looking back? I wish I had a better
balance between my private and work life.
Do you have any hobbies? I am
an avid reader and series lover, but also
enjoy collecting antiques, silverware being
my favourite collectors’ item.
Do you play any sports? I love
hiking and mountain climbing and you will
often find me in a park hiking on weekends.
What is your favourite sport? I
love watching athletics, but my favourite
sportsman is Cristiano Renaldo.
What do you do for leisure? I
love to travel and experience different
cultures. Here at home, I love going to art
galleries, theatre shows and markets.
What is your secret to success?
My parents taught us valuable lessons as
kids. Be humble and treat everyone the
same from the cleaner to the CEO. Two
sayings have always stuck with me: ‘when
you fall in love make sure it’s someone you
can talk to’ as when the kids leave the house
all you can do is talk; and ‘when you choose
a career make sure you are passionate about
it’ and you won’t work a day in your life.
What has been the most
embarrassing moment in the
industry? I have a few, arriving at work
on my first day at SAACI without shoes on
and the time a bug flew into my mouth
during a speech. Some may argue when
I met the President and Deputy President
of South Africa with a broken zip and the
back of my pants being torn in half. One
day I will write a book even if it’s just for
my own entertainment.
What is the most memorable
place you have ever been to,
and why? Istanbul and Buenos Aires.
There is something in the air, the food
is exceptional and the people are great
and as a huge architecture lover I was in
paradise in Paris. Locally, the Waterberg in
Limpopo is very dear to me.
What type of holiday would
you avoid at all costs? A beach
holiday.
If you could be anyone for
the day who would you be
and why? It would have been Barack
Obama, but I will now settle for Prince
William.
What is your favourite book,
film, TV programme?
Book: Looking for Alaska.
Film: Meet Joe Black.
TV programme: Game of Thrones and
House of Cards; not forgetting the Fixer.
What is your favourite food? I
love pizza. However, it has to be gluten and
lactose free which is not an easy request.
Who is your favourite movie
star? Tom Cruise.
What is the most impulsive
thing you have ever done?
Waking up one morning and driving to
Lesotho to go see the Katse Dam not
realising the speed limit is 60km an hour
in Lesotho. I never reached the dam wall
in time and had to turn around with the
journey incomplete. I still had a great
experience.
What advice do you have for
anyone starting out in this
industry? Oh gosh, rather call
me!
What is your dream
for the future? I have
many personal and professional
dreams. I definitely would like
to get married one day.
I think it could be fun
and, secondly, I would
like to live and work
abroad one day
but where
and when
I haven’t
decided.

12 Spotlight on | Stellenbosch 360
Stellenbosch
A business events contender
Stellenbosch 360, in partnership with Wesgro and the South Africa National Convention
Bureau hosted a ‘first of its kind’ for the region, Business Tourism Indaba on 13 June 2017.
Close to 200 delegates attended the event. By Irene Costa
Stellenbosch was recently named as
one of the top 10 cities in Africa
for business tourism events by the
International Congress & Convention
Association's (ICCA) Country and City
rankings. This is the first time Stellenbosch
has been rated independently and apart
from Cape Town.
The town secured the seventh position
in Africa for hosting association (business)
meetings, ahead of cities like Cairo,
Kampala and Tshwane. A total of 48
international association meetings have
been hosted across the African continent,
and Cape Town claimed the number
one spot.
ICCA rankings are regarded among
the most important benchmarks in the
international meetings market.
Annemarie Ferns, chief executive
officer of Stellenbosch 360, said:
“Stellenbosch 360 and its members
applaud and welcome this prestigious
ICCA ranking. Our goal is to move from
the seventh to the fourth best ranking in
Africa by 2020, after Cape Town, Durban
and Johannesburg.”
She further emphasised that business
tourism (conferences, meetings, events,
incentives and exhibitions) is an important
segment of our “total product offering”.
It is a shared economy model, from which
all accommodation products, venues and
suppliers from all our communities will
benefit. This is a “360 approach”!
The well-attended local event,
Stellenbosch 360 Business Tourism Indaba,
boasted a number of keynote speakers
from the region and one international
speaker, Bruce Redor, partner (Europe,
Middle East, and Africa) from Gaining
Edge. Mr Redor offered practical examples
of successful business events destinations
and international best practices which
looked at business events integrated
with economic development; effective
destination branding and, lastly, a strong
hospitality culture.
On the local front, delegates were
welcomed by Prof Andreas van
Wyk, chairperson of Stellenbosch 360;
Executive Mayor of Stellenbosch, Gesie
van Deventer and Prof Leopoldt van
Huyssteen, chief operating officer of
Stellenbosch University.
Tim Harris, Wesgro chief executive
officer stood in for Minister Alan Winde
Seen at the Stellenbosch 360 Business Tourism Indaba…
Prof Leopoldt van Huyssteen, chief
operating officer of Stellenbosch
University; Prof Andreas van Wyk,
chairperson of Stellenbosch 360; Ann
Heyns, Stellenbosch 360; Annemarie Ferns,
chief executive officer of Stellenbosch 360
and Sisa Ntshona, chief executive officer or
SA Tourism.
Denise Kemp, Eastern
Sun Events and Corné
Koch, head: Cape Town
and Western Cape
Convention Bureau.
Angela
Lorimer, Spier
and Cany Bugler,
Tri Active Events
Management.
Zelda Coetzee-Burger,
business tourism consultant
to Stellenbosch 360 sharing
the strategy

Spotlight on | Stellenbosch 360
13
who, unfortunately, was called away
on a personal matter due to the Kynsna
fire disaster.
Sisa Ntshona, chief executive officer
of SA Tourism shared SA Tourism’s goal to
attract an additional five million tourists
in five years; four of which would be
international and one million local visitors.
In his address he gave the assurance that
the aim to further develop and stimulate
business tourism in the Stellenbosch region
has the full endorsement and support of
SA Tourism.
He also spoke on the importance of
being able to have targets and being able
to measure. He also touched on “inclusive
growth” and quality assurance.
Clarisse Coetzee, brand and event
specialist, spoke on the Media 24
SpanPraat/TeamSpeak 2015 which took
place in Stellenbosch. The local event
case study looked at the event and the
challenges she encountered.
The case study showed through creativity
and tenacity the most amazing events can
happen, especially in a small town.
A panel of business events leaders and
local leaders looked at how to establish a
leading events destination by offering their
insights. The panel was made up of Dirk
Elzinga, board member of SA National
Convention Bureau and moderator of
this panel discussion; Amanda Kotze-
Nhlapo, chief convention bureau officer:
SA National Convention Bureau; Corné
Koch, head: Cape Town and Western
Cape Convention Bureau; Saartjie
Botha, Director: US Woordfees; Ilhaam
Groenewald, chief director: Maties Sport
and Peter-John Mitrovich, chief executive
officer of Grosvenor Tours.
Passionate Zelda Coetzee-Burger,
business tourism consultant and organiser
of the Business Tourism Indaba, has been
working closely with Stellenbosch 360 and
its business tourism strategy. She offered
delegates insight into the strategy.
In conclusion, Ms Ferns was overjoyed
with the outcome of and enthusiastic
support for the Indaba. She commented: “I
believe that after five years of hard work,
we now have both the buy-in and mandate
from the key local role-players in tourism
and the relevant national institutions, as
well as a solid strategy on the table to
position Stellenbosch as a living conference,
event and incentive destination.
“That, complemented by all our town’s
Personal insights
During the Stellenbosch 360 Business
Tourism Indaba, local members of
Stellenbosch 360 were able to connect
on a level they hadn’t done before. As
a predominantly student town, events
and activities seem to rotate around
the Stellenbosch University. There is a
lot of education still needed on how to
change the leisure mindset to one of
business events.
The main challenges seem to be a lack
of accommodation for big congresses;
the lack of knowledge on what business
events is; and also the lack of a variety
of venues. At this stage the University
facilities are the most used. There are a
few bigger venues and hotels outside
the main town area.
As an “outsider”, I found that
communication in the town, i.e.
between the university and the hotels,
venues, suppliers and guesthouses/B&Bs
seemed to be lacking and could be seen
as one of its biggest challenges.
However, this indaba has opened up
the communication channels and there
was talk of many more local events to
keep the conversation going.
There is no doubt that Stellenbosch
is set up for smaller conferences,
exhibitions, events and incentives.
Stellenbosch has an old world charm
and yet it is still contemporary. The
warmth of the locals will ensure
delegates are most welcome. Most of
the challenges that Stellenbosch has can
certainly be overcome through better
communication and, of course, creativity.
This is where I see Stellenbosch 360
playing the most vital role.
I look forward to being a delegate in
Stellenbosch in the near future.
wonderful people, assets and renowned
and established tourism attributes, can
and will make an enormous impact on the
future of our town and region’s economic
growth.”
Martina Barth, Oude Werf Hotel; Daena
D’Oliveira of MCI and Zelda Coetzee-
Burger, business tourism consultant to
Stellenbosch 360.
Jaques Fouche,
Gearhouse;
Gwynneth
Matthews, Southern
Cross Conferences;
Daena D’Oliveira
of MCI; Esmaré
Steinhöfel, ICCA
and Brian Prowling,
Human Interactive
Technology.
Bruce Redor,
international speaker
from Gaining Edge.
Dirk Elzinga, board member of SA
National Convention Bureau; Jenna Moses,
Stellenbosch 360; Ilhaam Groenewald,
chief director: Maties Sport; Saartjie
Botha, Director: US Woordfees; Peter-
John Mitrovich, chief executive officer
of Grosvenor Tours; Amanda Kotze-
Nhlapo, chief convention bureau officer:
SA National Convention Bureau; Corné
Koch, head: Cape Town and Western Cape
Convention Bureau and Annemarie Ferns,
chief executive officer of Stellenbosch 360.

14
Reportback | SAACI Congress 2017
SAACI CONGRESS 2017
Definitely innovation
@work
By Irene Costa
The SAACI Congress 2017 “innovation @ work preparing for multiple futures” delivered on
content and offered great networking opportunities between sessions and at the social events.
Though the congress was smaller than previous years, the speakers and delegates were of a
high calibre. The Congress took place from 2-4 June 2017 at the CSIR ICC in Pretoria.
The social events were outstanding
and the organising committee must
take a bow for organising two top
notch events. The welcome cocktail at the
upmarket Monte de Dios had a market
vibe, with food stalls (delegates were given
food and drink tickets) and local goods
being sold.
Delegates really got into the market feel
with many buying items from the local
goods stalls. The photo booth with props
was also a huge hit.
The gala evening was stunning – 012
Central created a formal; yet romantic and
warm environment in the centre of Pretoria
central. This gem of a venue, clearly an
old workshop of sorts, was transformed to
an upmarket venue with the outstanding
décor and food. The only criticism – the
windows were unfortunately missing some
panes and there was a cold breeze that
came in. This could have been covered
with some form of draping. However, the
DJ was great and most warmed up on the
dance floor.
Having attended 13 previous SAACI
Congresses, I found
this one to have
one of the best
vibes. Some of
the topics were
unexpected, but
definitely created
SAACI Congress
2017 opening
ceremony.
interesting conversations. One that stands
out was international speaker Nejolla
Korris, whose topic was “Lie to me”.
Though some questioned the relevance
to the industry, it was entertaining, and
some may say having to deal with people
daily it would be a good trait to have – the
ability to know when someone is lying.
Still, there were definite mixed
reactions in the audience.
The surprise visit by Tannie
Evita Bezuidenhout
(right) definitely stands out
as a highlight, as “she”
enchanted delegates with her
charm. She came in with the
SAACI 30th anniversary birthday
cake and SAACI’s congress mascot,
aptly named Honey, and immediately
captured all our attention. After cutting
the cake she took to the stage and
definitely didn’t hold back on some
political issues – but in a way that only she
can get away with.
Our Minister of Tourism Tokozile
Xasa congratulated SAACI on its 30th
anniversary. She reminded delegates that
the SAACI congress coincides with the fifth
anniversary of the South Africa National
Convention Bureau, the business events
unit of South African Tourism. In fact,
the SANCB was launched at the SAACI
Congress in 2012 with the signing of a
pledge confirming its commitment to
industry and the industry’s commitment to
support the SANCB.
She touched on figures, including the
recent ICCA (International Congress &
Convention Association) rankings where
South Africa improved its ICCA ranking
from 38th to 34th in the world.
“ICCA continues to rank us as the top
business events destination in Africa and
the Middle East – a great achievement
indeed. We are also one of the
world’s top 10 long- haul
destinations for hosting
international meetings and
conferences.
“In 2016 we hosted
17 more international
and regional association
conferences than we did
in 2015, bringing the total to
125 ICCA-recognised conferences.
These conferences generate a direct
economic benefit for our country, which
includes what delegates spend on hotel
accommodation, food and beverages, and
souvenirs,” Ms Xasa said.
She also confirmed the events industry
sustains more than 250 000 jobs every
year. “The National Convention Bureau’s
latest research reveals the full extent that
the business events industry contributes to
our GDP, and this confirms its value and
importance to our country and economy.”
Furthermore, she spoke of the Bidding
Fund that was unveiled at Meetings Africa
in February 2017.
She said: “This equates to an important
vote of confidence in the business events

Reportback | SAACI Congress 2017
15
industry by our government, and we are
confident this ground-breaking fund will
pay dividends by delivering a powerful
boost to the local business events industry.
“The Bidding Fund will see more
than R90-million allocated over the
next three years to help us aggressively
bid for international association
conferences, meetings, incentives and
exhibitions. It means that our National
Convention Bureau, and our provincial
and city convention bureaus will
continue to provide support across the
bidding process.
“From 2018 to 2022, we have
already secured 53 international and
regional meetings for South Africa,
that will generate 241 conference days
and contribute directly to the national
economy,” Ms Xasa added.
Amanda Kotze-Nhlapo, chief
convention bureau officer of the SANCB,
looked back on the NCB’s five-year journey
and its achievements, with the support of
the sector. She invited delegates to sign a
new pledge.
Furthermore, she looked at some of the
main points of the recent research study,
which will be published.
Another highlight from the congress was
Siphiwe Moyo, motivational speaker. He
took us all on his life journey and, on the
way, made some really pertinent, thoughtprovoking,
life-changing statements.
Delegates were captured by his enthusiasm
and honesty.
Another speaker who managed to
achieve the same level of connection with
the audience was Richard Mulhollard.
He spoke on a topic most would think
boring – PowerPoint. He made it exciting,
and elevated it to an entirely new level. His
passion, frankness and presentation skills
were impressive. Clearly he was made for
the stage, but he emphasised we can all
present if we just get up and do it, and the
more we do it the better we’ll get.
Maarten Vanneste, CMM, international
speaker – took delegates on a journey
to the future and back. He looked
at technology and the rapid rate it is
moving and gave us some insight to
what is already available out there and
what we could be using at our events
and conferences. The most important
message I got was to “stop planning
meetings and start designing experiences”.
According to Mr Vanneste, meeting
design is the new, big trend. I wondered
if this is where organisers are heading –
moving away from being organisers to
being meeting designers.
Michelle Crowley, senior director for
global development and partnerships, from
Professional Convention Management
Association (PCMA), also looked at the
changing environment and how it impacts
the sector already. She also highlighted the
opinion that experiences matter.
The most exciting panel discussion of
the congress was definitely the one on
commissions, a subject we are all too
familiar with. It just seems to be one of
those subjects that there will always be
controversy on.
It is interesting that there seems to be a
definite move away from commissions to
professional management fees. However,
commissions still exist and therefore there
must still be a need for them? Or is there?
Quite simply I believe transparency is
key on this subject – as long as there is
transparency, there is no issue.
Another fascinating, thought-provoking
session was led by Tracey Struckrath,
international speaker. She spoke about
food, and made delegates sit up and think
about dietary requirements a little more
critically. I will never think of food allergies
and food preferences the same way again.
She highlighted the importance of food
at your event and catering correctly, and
the legal ramifications if you get it wrong.
There was so much content at this
congress, this is really just a quick run
through of what stood out for me.
SAACI Congress 2017 set the bar high.
I look forward to attending next year’s
conference in Johannesburg.
Integrity | Intelligence | Innovation | Sustainability
Seen at the SAACI Congress 2017...
Denise Kemp, Eastern Sun
Events; Rudi Van Der Vyver,
SAACI and Melanie Pretorius,
CSIR ICC.
Lorin Bowen, Synergy
Business Events; and
Jacqui Reynolds, On Show
Solutions.
Nick Papadopoulos, Eat
Greek Caterers; Kim Roberts,
The Forum Company; Darryl
Erasmus, Tourism Grading
Council of South Africa; and Kyle
Niemann, Contact Publications.
Nellie Swart, UNISA; Nejolla
Korris, international speaker;
and Pieter Swart, Conference
Consultancy SA.
SAACI’s 31st Congress
programme director, Hector
the Motivator.
Wayne Johnson, chairman
of SAACI welcomed delegates to
SAACI Congress 2017.
Local entrepreneur and
speaker, Lebogang
Gunguluza.
Councillor Randall Williams,
member of the Tshwane Mayoral
Committee (MMC) welcomed the
Minister of Tourism.

16 Reportback | SAACI Congress 2017
Minister of Tourism,
Tokozile Xasa.
Richard Mulhollard, a very
dynamic speaker.
Clare Neall, Event Stuff; and
Melanie Sillince, Core Competency.
Adriaan Liebetrau and Lisa
Lovegrove, Tsogo Sun.
Keith Burton, African
Agenda; and Elmarie Delport,
Tsogo Sun.
Estelle Lötter, Ripcord
Promotions; Leon Bosch,
Guvon Hotels.
Jeana Turner, Event Inspirations
& Avianto; Chantellé Müller
Pieterse, Monte De Dios.
Bronwen Cadle de Ponte, CSIR
ICC; and Kyle Niemann, Contact
Publications.
Vuyo Sowazi, Gauteng Tourism
Authority; and Charles Drewe,
Indaba Hotel.
Passionate motivational
speaker, Simphiwe Moyo.
Jenny Hutchinson, Reynolds
Travel Centre; Mary Reynolds,
Reynolds Travel; Manuela
Gomes, Bidvest Car Rental.
Roz Prinsloo, Workshops
Anonymous; Nicolene Louw,
Fine Line; and Chris Prieto,
industry expert.
Chris Prieto, industry expert;
Lorin Bowen, Synergy Business
Events; and Lindi Cambouris,
Cape Town International
Convention Centre.
SANCB
pledge
Kim Gibbens, Aqua Tours;
Keith Bentley, Aha Riverside
Hotel; Robert Walker,
Jukwaa Group; and Maarten
Vanneste, international
speaker.
Tshepo Maseko, South Africa
National Convention Bureau; Moledi
Mantambo, North West Tourism
Board; Rose Mogasoa, City of
Tshwane; and Nico Vilakazi, South
Africa National Convention Bureau.
Signing the pledge…
Amanda Kotze-Nhlapo, chief
convention bureau officer of
the SANCB, looked back on
the NCB’s five year journey
and its achievements, with
the support of the sector.
She invited delegates to
sign a new pledge. The
original pledge was signed
five years ago at the 2012
SAACI Congress.
Lorin Bowen, Synergy
Business Events finds her
signature from the original
pledge signed five years ago.
Merryl Fairfoot, South Africa
National Convention Bureau;
Peter McKuchane, Northern
Cape Tourism; Thiru Naidoo,
Cape Town & Western
Cape Convention Bureau;
and Yoshni Singh, Gauteng
Tourism Authority.
Panel discussion on commissions,
on the panel from left: Craig
Newman, Johannesburg Expo
Centre; Bronwen Cadle de
Ponte, CSIR ICC; Precious Nala,
CQS Technology Holdings; and
Gugulethu Buthelezi, Tourvest
Destination Management.

Reportback | SAACI Congress 2017
17
Seen at the welcome event at Monte de Dios…
Lindi Cambouris, Cape
Town International
Convention Centre; Esmaré
Steinhöfel, ICCA and Angela
Lorimer, Spier.
Lisa Lovegrove, Tsogo Sun
Hotels; Merryl Fairfoot, South
Africa National Convention
Bureau; James Seymour, Durban
KZN Convention Bureau;
Amanda Kotze-Nhlapo, South
Africa National Convention
Bureau and Kim Jackson,
Greyville Convention Bureau.
Henriette Dodgen and Zoe
van Niekerk, Scan Display;
Aidan Koen, Compex; Monique
de Sousa, Scan Display and
Michelle Bingham, Sandton
Convention Centre.
Sadie Isaacs, Nelson Mandela
Bay Tourism; and Bjorn
Hufkie, South Africa National
Convention Bureau.
Seen at the gala dinner at O12Central…
Agnes Ntombela, SAACI;
Adriaan Liebetrau, Tsogo Sun;
Merillda Naicker, Letticia Ndhlala
and Emily Naidoo, CSIR ICC.
Jaques Fouche, Gearhouse;
and Jaco Du Plooy,
President Hotel Cape
Town.
Angela Lorimer, Spier; and
Amanda Kotze-Nhlapo,
South Africa National
Convention Bureau.
The SAACI Gala dinner took
place at the contemporary
venue, O12Central, in the
centre of Pretoria.
Emily Naidoo, CSIR ICC;
and Wynand Koekemoer,
Sheraton Pretoria.
Rudi Van Der Vyver, SAACI CEO
and Wayne Johnson, SAACI
chair.
Rochelle and Leon
Pheiffer, co-owners of
Monte De Dios.
Anette Burden, Casa Toscana;
Jeana Turner, Event Inspirations
& Avianto; Wayne Johnson,
chair of SAACI; Melanie
Pretorius, CSIR ICC and Yolande
Otto, Mjunxtion.
The Durban ICC team
at the gala dinner, from
left: Lindiwe Rakharebe,
Ayanda Ngubane, Irene
Vallihu, Scott Langley and
Patricia Dunn.
Marnie Tait, Sun
International; Estelle
Lötter, Ripcord Promotions;
Khomotjo Makoti, Sun
International and Martin
Hiller, Meetings.
Agnes Ntombela, SAACI;
Anette Burden, Casa
Toscana; Letticia Ndhlala and
Merillda Naicker

18 Destination feature | Mauritius
Outrigger Mauritius Beach Resort reveals its
Crystal Marquee
Outrigger Mauritius Beach Resort has unveiled Crystal, a unique meeting space in the south
of the island. This new concept opens opportunities for the resort in the events and MICE
sector, from meetings and conferences to exceptional gala dinners and weddings.
MICE destination for events, incentive
meetings, weddings and banquets,”
says Cyrille Carmona, deputy general
manager of the resort.
Four food & beverage outlets
add variety
Furthermore, Mr Carmona says the
key MICE points for the Outrigger are
its four food and beverage outlets,
including Crystal. There are spacious
beachfront, garden and poolside
venues for events, customised menus
for beach parties and weddings, all the
way up to wine and gala dinners.
Advanced audio-visual services,
technical and secretarial services for
businesses, lighting and ambience
The setting of the Crystal event space
adjacent to the beach and the extensive
nature retreat of Bel Ombre on the south
coast of Mauritius.
The brand new Crystal marquee
at the Outrigger Mauritius Beach
Resort has been beautifully
created as the largest meeting space in
the south of the island.
Crystal is a fully air-conditioned
transparent marquee. It measures 33
x 17.5 m, can seat up to 250 people in
banquet style and up to 400 in theatre
style and sits on a rooftop area of the
hotel, giving a wonderful view of the
Bel Ombre coast.
Events can be staged on the beach
fronting the resort, by the garden pool,
in one of the four restaurants and in the
new purpose-built Crystal marquee.
Private pre-dinner receptions and
cocktails, live entertainment and music
and special theming of venues can also
be arranged.
Lighting and ambience options
A permanent structure, Crystal can
be adapted as a classic conference
venue with pitch-dark option or
semi-transparent with ocean views,
both incorporating the latest audiovisual
technology.
“Crystal is unique in Mauritius and
repositions the Outrigger as a full-on
CRYSTAL, A UNIQUE
CONFERENCE FACILITY
• Unique on the island
• Flexible, air-conditioned, covered space
for up to up to 400 guests in theatre or
250 guests in banquet style
• Rooftop setting offering magnificent
views of the Bel Ombre Lagoon
• Spectacular views of sunsets, stars
and skies
• Ideal for weddings, banquets,
receptions and other special events
• Dedicated banquet and events team
• Flexible conference equipment with
innovative concepts

Destination feature | Mauritius
19
ABOUT THE OUTRIGGER MAURITIUS
BEACH RESORT
Opened in April 2014, the stunning deluxe property with 181
sea-facing rooms offers a breathtaking beachfront location
alongside the turquoise lagoons of the Indian Ocean.
Nestled in the nature reserve of Bel Ombre, 45 minutes
from the airport, the Outrigger Mauritius Beach Resort
blends the needs of the most sophisticated traveller with the
charm and tradition of an early 18th century Mauritian sugar
cane plantation.
The resort features the locally renowned Plantation Club,
famed for its Mauritian dining, a wide choice of relaxed dining
outlets, a kids’ club, Navasana Spa, and many water sports (kite
surfing is a specialty).
The sky’s
the limit
FOR YOUR NEXT EVENT.
support, live entertainment and complimentary Wi-Fi are
also availaible.
The Outrigger Mauritius Beach Resort has a dedicated
MICE team that tailors proposals and accompanies groups
during their events. This team has created a range of original
MICE services, including teambuilding activities, nature
retreats, personalised wellness experiences, themed gala
dinners and private outdoor events.
As a guideline, the Outrigger offers a daily delegate rate of
MUR 2000 (US$55).
Contact Outrigger Mauritius Beach Resort for technical
specifications and more information.
t (+230) 623 5000 | e groups.mauritius@outrigger-mu.com
w Outrigger.com.
Groups, conferences, incentives, gala dinners, banquets
and a wide range of events held under our new, rooftop
Crystal Marquee are host to the sun, moon, and stars,
as well as panoramic views of Bel Ombre Lagoon. Our
ballroom facility creates flexible, air-conditioned space
perfect for meeting and conferences up to 250 guests.
It’s one reason why Outrigger Mauritius Beach Resort is
the perfect setting for your next event.
FOR MORE INFORMATION please contact our
Sales department: TEL +230 623 5000
EMAIL groups.mauritius@outrigger-mu.com
The Crystal air-conditioned event space
in banquet format at the Outrigger
Mauritius Beach Resort.

20 Venue of the month | Royal Elephant Hotel
THE ROYAL ELEPHANT HOTEL
A celebration of
Moroccan flair
The Royal Elephant Hotel & Conference Centre is a splendid
Moroccan themed property situated in Centurion, linking the
main business hubs of Johannesburg, Midrand and Pretoria.
Positioned as an upmarket business
hotel, it is close to three airports
and offers corporates a multipurpose
centre which seats up to 320
people banquet style, 600 people
cinema style and up to 300 delegates
schoolroom style.
Guvon Hotels and Spas recently added
The Royal Elephant Hotel & Conference
Centre to its group. This is in line with
Guvon Hotel’s chief executive officer,
Kosie Pansegrouw’s vision of creating
niche products in prime locations and
places of outstanding natural beauty,
Left: The Guvon Hotels and Royal Elephant
raising a glass to the success of this joint
venture, in the impressive Moroccan
foyer of The Royal Elephant Hotel &
Conference Centre.

Venue of the month | Royal Elephant Hotel
21
Guvon Hotels and Spas is known for its
innovation, constant improvement and
sustained passion for the hospitality
industry, through the dedicated effort of
its dynamic team.
Adding Royal Elephant with its unique
Moroccan theme fits like a glove, adding
substance to this vision of offering
leisure, corporate and wedding guests
something different and a cut above
the rest.
Stephan Vlaanderen, general manager
at Royal Elephant Hotel said: “I believe
the synergy between the Guvon Hotel
properties and Royal Elephant Hotel is
well suited and will take our business
to new heights creating awareness in
new markets throughout Gauteng and
other provinces.”
Mr Vlaanderen said Royal Elephant
Hotel offers groups a great location,
quality service, good food and a variety
of venues and layout options.
He added: “Any hotel can offer
the same services, but it is how the
customer feels during and after the
conference that makes a great venue.
Consistency in service and food
quality paired with warm welcoming
staff members makes Royal Elephant
Hotel exceptional.”
Executive facilities include four
boardrooms and five multi-purpose
venues, including Bondev House for
large events. All conference rooms are
air-conditioned, have independent light
switches and a generator is available.
Sprawling lawns bordering the
Hennops River lend itself to a variety
of teambuilding activities. Distinctive
architecture and decor provide the
setting for the ultimate in privacy
where certain wings and floors may
be set aside for high profile visitors
who are accompanied by their own
security teams.
With 40 bedrooms, including a
Royal presidential suite, all rooms are
individually decorated using Moroccan &
North-African furnishings and antiques.
Original artwork from distinguished
African artists, heavy ornate solid
wooden doors and vibrant colours set
the tone for corporate travellers looking
for something out of the ordinary.
The Oasis Resident Bar overlooks the
pool deck and is ideal for relaxing predinner
cocktails. With vibrant turquoise
and purple tub chairs, Moroccan lanterns
and tangines dotted around the room,
it sets the tone for recapping a day of
successful strategising and meetings.
The Royal Lounge, reserved exclusively
for in-house guests, is adjacent to the
Zagora Grill Room, where all meals are
served. Dining at the Royal Elephant
offers a menu of combined Moroccan,
international and African flavours.
Room service is available to corporate
hotel guests.
Leon Bosch, operations director
of Guvon Hotels and Spas, explained
the collaboration between the
Guvon properties and the Royal
Elephant Hotel: “It is perfectly situated
geographically and provides a muchneeded
link between the Johannesburg,
Magaliesburg and Hazyview properties
within our portfolio.
“Its unique décor, design and superb
conference facilities makes this a
prestigious venue that we are delighted
to market. We have seen strong interest
from the local business market and look
forward to building a mutually strong
relationship.”
Leisure and corporate bookings can be made by contacting Guvon Hotels Central Reservations on Tel 08611 48866 |
cro@guvon.co.za or directly with the hotel on Tel 012 658 8000 | reservations@royalelephant.co.za

22 Future Focus
The world is
your oyster
Zandile Cele, 27, co-ordinator at On Show Solutions enjoys
the diversity this industry brings, but acknowledges without
passion and determination, one couldn’t do this job.
On Show Solutions is run by an
awesome pair, Jacqui Reynolds
and Amanda Margison.
The company’s focus is on organising
roadshows and events. On Show
celebrated their 10-year anniversary in
February this year. I’ve joined the team to
assist as a co-ordinator,” she said.
Zandile was previously with Hard Rock
Café in Johannesburg as their sales,
marketing and events co-ordinator.
Furthermore, she said: “I’ve been
fortunate to travel to beautiful places, learn
about different cultures, meet influential
people and enjoy really good food while
doing my job.”
When did you realise you
wanted to be in business
events? The funny thing is I got the
role by default. To summarise a long story:
a special former colleague of mine was
supposed to go for an interview and told
me a few days before that she didn’t
think it was the right fit for her and that
I should take her place instead. We had
gone through a semi-retrenchment process
together at my previous company.
Nonetheless, I went for the interview,
not knowing what position I was being
interviewed for. It went well, got the job
and I have never looked back.
My career started in aviation doing
reservations, and a bit of stocktake for my
aunt over weekends. I moved to sales six
months later.
My portfolio grew and included tourism
board and hotel representation. Then I got
involved in marketing as well.
I moved to hospitality which was different
and the same, learnt about booking all
sorts of entertainment and stage terms.
Now, here I am seven years later.
Were you discouraged from
pursuing a career in business
events? Not so much so. My friends
and family encouraged me. I did some
market research of my own with some
corporate companies I dealt with had and
the feedback was positive.
I was going into an industry where
there was a need for my services. Plus
government always had tenders out.
How long have you been in
the industry? Full time, it’s going
on two years. Previously, I was just on
the sidelines observing, learning and
taking notes.
What challenges do you face
as a young person in this
industry? For starters, people second
guess you and assume you don’t know
what you’re doing.
Secondly, there are a lot of people
wanting free things, discounts, and giving
you nothing in return. Being a younger
person in the industry means you have to
constantly prove yourself and leave your
ego behind. Furthermore, there is always
gossip making the rounds, which can easily
be turned against you.
There are also a lot of older cliques.
Because you are young, you are not invited
to the “winners” circle. You’re excluded at
events and certain information isn’t shared
with you, which leaves you one step behind
and second-guessing yourself.
What does your job entail? Do
you ever have a typical day? It’s
not always clockwork, but it entails having
a list system that streamlines your day-today
to do-list, checklist, meetings, follow
up and so forth. Making copious notes as
you are multi-tasking between projects.
Collecting marketing material from
suppliers, Lots of back and forth telephone
calls and e-mails. Ticking off your list as the
days, weeks, months pass. Then, finally, the
actual day of the event arrives and seeing
all your hard work fall into place. Then the
process starts all over again.
Which personal traits do you
need for this position? Passion,
patience, people skills and determination.
Without this, this job isn’t for you.
What advice would you
offer young people who
are reluctant to explore the
business events industry? The
world is your oyster. Set yourself high
standards. In eventing, you learn so many
elements which you wouldn’t necessarily
learn if you were in a different sector all at
once. It’s all about applying yourself.
What is your goal for the next
five years? Being the best person I
can be, working smart, not hard and being
happy. I’ve come to see that life is short
and tomorrow isn’t always guaranteed. I
am blessed for each day I’m granted.
Vectorsoft POS Solutions focuses on the needs of the hospitality & wholesale/retail
markets. Our hardware and software product range is the result of proven successful
implementations in diverse environments, and we actively take part in the whole project
cycle, from consulting through to physical implementation and ongoing support.
Vectorsoft's team of qualified IT Professionals have extensive experience, and ensure
your requirements are understood and adequately addressed at all times.
Tel: +27 31 563 0469 • +27 82 493 4505 (ALL HOURS) • vinop@vectorsoft.co.za
vectorsoft
POS SOLUTIONS
CONSULTING | INSTALLATION | TRAINING | SUPPORT

International perspective
Being an international
delegate
23
Adriaan Liebetrau, sales and marketing manager: Sandton, Tsogo Sun, recently
attended IMEX Frankfurt and AIPC’s annual Sales and Marketing Forum pre-
IMEX (AIPC is the International Association of Convention Centres, the industry
association for professional convention and exhibition centre managers worldwide).
Mr Liebetrau shared with Business Events Africa some insights into both events.
IMEX = networking
If I could sum up IMEX Frankfurt in one
word it would be “networking”.
Networking has become such an integral
part of events and the business world.
Attending a trade show is always a
gamble. Will I get the right ROI from
attending? And, with this question in
hand, I think the IMEX Frankfurt team are
experts in the designing a trade show that
allows for networking at any opportunity.
The show officially ran from 16-18 May
(Tuesday to Thursday). However, pre-
IMEX events started on the Sunday with
various international associations hosting
educational workshops. These continued
on Monday with the ICCA chapter
meetings and the IMEX education day.
The South African stand was a hype of
activity with buyers from all over the world
coming to visit. Each country puts their best
foot forward at their respective country
pavilion, transporting visitors to through
either food and drink, or crafts, etc.
South Africa was no different. The South
African pavilion offered an authentic
South African feel. South African Tourism,
with the South Africa National Convention
Bureau team at the lead, provided an
inspirational platform to conduct business.
Well done to the team for the openness
and eagerness to engage with exhibitors.
During the week, evening events ranged
from the AIPC cocktail on Sunday; ICCA
members’ cocktail on Monday; Tuesday,
hosted buyers dinners; and on Wednesday,
the gala dinner where South Africa won
two of the eight awards.
“A huge congratulations to Elizabeth
Winter from African Agenda, for winning
the IAPCO Innovation award for “The
Standing Discussion” and Kazzandra
Grove from the North West University for
winning the IMEX-MPI-MCI Future Leaders
global challenge.
Networking takes a bit of extra work.
Research needs to be done beforehand as
to who will be attending the meeting or
event. This offers a competitive edge. In
most cases this isn’t always possible. With
large trade shows, it’s almost impossible to
know who will be in the room.
However, what I have
learnt from attending
trade shows is the
following:
• Remember to always
greet the person and
look them in the eye.
Often the first thing
people do is look
down and scan the
badge – as if it’s an ice breaker. Rather
give it the friendly human touch.
• Don’t sit and read e-mails on the stand,
catching up with the office or look
bored. Body language is clearly readable.
Remember you are the main act on
stage, and your company the set.
• Use the opportunity to listen to your
buyers. Don’t go in for the hard sell. First
understand what it is they are looking
for before you jump in to sell your
services and products.
• Have fun, tell stories and make sure
people remember you. There are a lot
of destinations competing for their
attention.
‘AIPC did not disappoint’
AIPC (the International Association
of Convention Centres), the industry
association for professional convention and
exhibition centre managers worldwide,
hosted the annual Sales and Marketing
Forum pre-IMEX Frankfurt.
South Africa was represented by the
Sandton Convention Centre, Durban
ICC and Cape Town ICC at the full day
workshop on Sunday, 14 May.
Attending an international forum with
industry peers is always a great experience,
and AIPC did not disappoint.
The forum covered various topics;
advancing meeting objectives in the
corporate world, association meetings and
how they are managed, industry trends and
the future of place branding, to name a few.
As South Africans, we are often very
critical of our own offering and service
delivery. The reality is that we do not need
to stand back for anyone.
We may think our circumstances are
unique, but during the forum delegates
had the opportunity to learn from and
to engage with one another and our
challenges aren’t all that different. The
convention centre industry is still very
young in South Africa, but we are already
world leaders.
The key takeaways from the Sales and
Marketing Forum:
• Sustainability is key. Corporates
and industries alike are focused on
sustainability and the events industry
is expected to comply with these
companies’ environmental goals. Get
creative and think out of the box. Involve
your local community and make greening
fun and practical.
• Your destination is key. But you don’t own
the brand. Convention centres across
the globe use their location as a central
marketing tool. Position yourself so you
can leverage off your city’s brand and
create an identity that can showcase the
best of what your city or town can offer.
• Creativity, don’t just do – create. Meeting
design will play a key part of events in the
near future.
• Economic impact. Networking is key
during events. Make sure your events
allow for business to take place as,
ultimately, the more successful the
meetings, the more networking would be
needed.

24
Venue news | Johannesburg Expo Centre
Host your
year-end function
at the JEC
We’ve entered the latter part of 2017, which makes it
the perfect time to book your year-end function at the
Johannesburg Expo Centre (JEC).
We take great pride in the
versatility of the JEC,” said
Craig Newman, JEC chief
executive officer. “We can handle a
large-scale event like Ultra South Africa
with thousands of visitors, but we can
also provide the perfect backdrop for an
intimate year-end function.”
One of the largest multi-purpose
exhibition centres in Africa, the JEC has
more than 50 000 square metres of
covered space, an additional 100 000 m 2 of
outdoor space and service capabilities that
ensure the success of every client function.
“We can take on an event of any
magnitude and make it unique and
seamless,” Mr Newman said.
If your company is on the look-out for
an accomplished venue for your year-end
function, the JEC has a variety of potential
function rooms with all infrastructural
requirements provided. Whether it’s
banking facilities, clean ablution facilities,
telecommunication services, or ample and
secure parking – the JEC has it all.
“We also have five-star catering facilities
in-house and all meals prepared are of the
highest standard,” Mr Newman explained.
“So, all you have to do is let us know how
many people are attending and we take
care of the rest.”
Whether you expect 150 people for
your year-end function or 5 000, the
JEC has the space and the capacity. “To
meet the requirements of each client,
we have terraces that are used to house
delivery vehicles, a long list of trusted
events service providers, experienced and
proficient event management staff, and
24-hour security,” Mr Newman said.
With the capacity to seat up to 200
people, the clubhouse provides the perfect
setting for corporate dinners, intimate
events, and cocktail functions. Smaller
upmarket conference facilities include
the Black Eagle and Bateleur Conference
Centres, which provide up to 4 000 square
metres of space for important business
meetings, while individual gates and
entrances for each hall provide ease of
access for event build-up and break-down.
Extensive and dynamic facilities, coupled
with flexibility and first-class service,
ensure the JEC sustains its position as the
venue of choice in Africa year on year.
Join their impressive portfolio of satisfied
clients, and enjoy the professionalism and
competency of this world-class venue by
booking your year-end function today.

Company news
25
Crystal Events Africa
increases its continental footprint
Formerly known as Crystal Events and Incentives, a leading conference,
incentive travel and corporate meeting organiser in South Africa is proud to
announce its expansion into Africa through strategic business partnerships
within Harare and Kigali, as well as rebranding to Crystal Events Africa.
The partnerships will increase the business capacity of
Crystal Events to successfully drive intercontinental business
through inbound incentive programmes, as well as bespoke
business events and conferences across the continent.
The expansion of Crystal Events Africa has been spearheaded
by its founding partner and president of SITE Africa, Tes Proos.
Her unwavering confidence in Africa’s value proposition was
validated through numerous engagements with partners and
officials from Southern and East Africa.
The expansion aligns with South Africa’s business and tourism
goals and will seek to promote Africa as a preferred destination
to global business travellers.
A key contributor to the success of this expansion has been the
people of the partnering regions and reinforces the fact that the
humble confidence of Africa’s people is its best asset.
“We are excited about the opportunities that Africa has to
offer. The flexibility and co-operative spirit between African
tourism authorities has been encouraging and instrumental
in this expansion, and we look forward to working alongside
them in making business events in Africa a viable option for
international business communities,” said Tes.
Doing business in Africa presents both challenges and
opportunities, but according to the World Economic Forum,
Africa is home to some of the fastest-growing economies in the
world, and despite the pre-conceived ideas of a continent forever
plagued by disease, war and turmoil, it is rapidly becoming one
of the most desirable investment destinations.
“Recent visits to the partnering countries were encouraging
and the ease of doing business far outweighs sentiments around
the current economic and political climate.
“Our current offering into Africa affords the world a unique
business and cultural experience and steady flow of investment
will see our continent continuously raising the bar.
Kigali Convention Centre
“Currently, Africa is more than capable of hosting world-class
events and developments focused on capacity building in the
partnering regions will enable locations to host large volume
events without compromising on quality.”
Game reserves are a favourite African destination

26 EXSA news
Skills development
is key for the industry
As the industry body servicing organisers, venues and suppliers,
we are well aware of the many opportunities for employment and
growth within the exhibition and events sector.
In fact, we know that more than R13-
billion was paid out to employees within
the South African sector last year. This
is not small change, and is encouraging in
challenging economic times.
“It is therefore imperative to reinvest
back into developing future
talent and skills and, as EXSA, we
see this as a key area of focus,” said
Phumulani Hlatshwayo, general
manager of EXSA.
In addition, according to a recent IAEE
Future Trends update, internationally,
the industry is still seeing expanding
opportunities for exhibitors.
In Macau, China for example, Sands
China opened its third “integrated resort”
at the end of last year.
Called The Parisian, it is a massive property
with thousands of hotel rooms, hundreds
of shops and large-scale entertainment,
exhibition and function areas.
So elements such as development and
upgrade of properties, leaps forward in
exhibition technology, the expansion of
e-based products for the sector and in
services means that continued education
and training is important for continued
evolution and longevity in the sector.
With this is mind, EXSA is committed to
delivering a multi-faceted approach to help
local companies reach their goals in upskilling
staff through the EXSA Academy.
“This is aimed at not only ensuring
ongoing skills transfer, but also to set
industry benchmarks and standards as it
ensures sustainability for the industry as a
whole,” Mr Hlatshwayo said.
Headed by Sue Gannon, The EXSA
Academy has a jam-packed calendar
for the rest of 2017 and anyone active
in the exhibition and events sector is
encouraged to visit the website to get
more information on the training and skills
calendar. Visit www.exsa.co.za
THE POWER OF EXHIBITIONS:
Face-to-Face is Simply Better
We are the go-to people for exhibitions and events.
Our members comprise of Venues, Organisers,
Service Providers, Suppliers and Associate
Organisations. Formed in 1980, EXSA is
recognised internationally as the voice of the
exhibition industry in South Africa, and is always
available with help and advice.
T: +27 11 805 7272 F: +27 11 805 7273 E: exsa@exsa.co.za www.exsa.co.za
Patrons:
Platinum:
Gold:

SITE news
27
Global business traveller
The digital nomad
By Tes Proos, Site Southern Africa president
Definition: “Digital nomads use wireless internet, smartphones,
Voice over IP, and cloud-based applications to work remotely
wherever they live or travel. Digital nomads also often use coworking
spaces, cafes, house-sitting agreements, and shared
offices in major cities around the world.”
The life of the digital nomad is
becoming a reality for a growing
number of remote workers,
entrepreneurs and freelancers who are
location-independent and able to enjoy the
benefits of a truly mobile lifestyle.
The lifestyle of this global business
traveller is influencing the work and living
spaces around them and encouraging
global innovation. The lifestyle of the global
nomad is proving to be a catalyst for global
change and the creation of true wealth.
For many, true wealth is all about
freedom, independence and choice. The
digital nomads are choosing to build their
jobs around their lifestyle and destinations
have no choice but to build cities around
their lifestyle.
A simple online search will reveal how
the lifestyle of our nomadic counterparts
are already influencing the working
spaces around the world, with many
destination cities investing in digital hubs
and co-sharing spaces.
Digital nomads all over the world are
using these spaces to connect with likeminded
communities and setting the stage
for the new global business traveller.
Travelling is not a perk, but a way of life
for digital nomads. They don’t own much,
travel light and will split their spending
power between the mainstream and
sharing economies.
They will travel more than the average
employee, work from anywhere in the
world and unlike traditional business
travellers, will spend extended periods in
foreign countries.
It is estimated that there will be more
than one billion digital nomads by the year
2035, roughly making up 25 per cent of
the world’s workforce.
How will the offerings of the travel
incentive industry evolve to remain relevant
in this developing space?
The reality is that organisations
Links to some great digital
nomad resources:
Digital Nomad 101:
http://www.webworktravel.com/becomedigital-nomad/
Digital Nomad Events:
http://officetotravel.com/events/
Digital Nomad Cruise:
https://www.nomadcruise.com/
Digital Nomad Summit:
http://www.nomadsummit.com/
Digital Nomad Retreat:
https://www.co-retreats.com/
Top 10 Digital Nomad Cities in Africa:
https://nomadlist.com/cities-in-africa
employing some of these digital nomads
recognise that an improved work-life
balance strongly corresponds with
increased job satisfaction levels and
incentives are still crucial to the success
and productivity of these workers.
More and more offerings are becoming
available for this new breed of business
traveller, taking into consideration that
travelling is the cornerstone of the digital
nomad lifestyle.
Cruises, conferences, retreats, co-sharing
rentals are only a few examples of how the
travel industry is trying to stay ahead of
the curve and finding innovative ways to
capture this growing market.
What we’re all about: motivational experiences
Why we do it? Business results!
Site is the only global network of travel and event professionals committed to motivational
experiences that deliver business results.
Site provides insights and connections that inspire the utilisation of this powerful tool
across diverse industries, regions and cultures.
Site serves as a source of knowledge and best practices where members can make
personal connections that sustain professional growth.
Only one organisation sits at the critical intersection between those who seek
the benefits of motivational tools and those who can provide these extraordinary
experiences. That organisation is Site ...
Contact Tes Proos
Office: + 27 (0)21 555 3617
Fax: 086 698 7792
Email: tes@crystalevents.co.za
www.crystalevents.co.za

28 Advertisers’ index
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Calendar
29
Conferences, workshops and exhibitions of
interest to the conference, exhibition and
special events market
For free entries in this calendar, please supply information to:
Contact Publications Tel: (031) 764 6977 | Email: colleen@contactpub.co.za
LOCAL: 2017 LOCAL: 2018
8-10 NOVEMBER: ABTA ANNUAL CONFERENCE
Venue: Tsogo Riverside Sun Resort, Vaal, Gauteng
More information: Monique Swart
Tel: +27 (0)11 888 8178
Email: monique@abta.co.za
18-20 APRIL: WTM Africa 2018
Venue: Cape Town International Convention Centre, Cape Town
More information: Thebe Reed Exhibitions
Tel: +27 (0)11 549 8300
Email: info@ThebeReed.co.za
INTERNATIONAL: 2017
AUGUST 23-24: IBTM China.
Venue: Beijing, China.
Email: cibtm.helpline@reedexpo.co.uk
SEPTEMBER 6-7: IBTM LATIN AMERICA.
Venue: Ciudad de Mexico, Mexico.
Tel: +52 (55) 88 52 62 10.
Email: info@ibtmlatinamerica.com
SEPTEMBER 26-28: IT&CMA Asia 2017.
Venue: Bangkok Convention Centre,
Central World, Bangkok, Thailand.
www.itcma.com
OCTOBER 10-12: IMEX America.
Venue: Las Vegas, United States of
America. Tel: +44 1273 227311.
www.imex-america-2017.com
NOVEMBER 8-10: ABTA Global
Conference.
Venue: London, United Kingdom.
Tel: +27 11 888 8178.
e-mail: monique@abta.co.za
NOVEMBER 12-15: 56th ICCA
Congress.
Venue: Prague, Czech Republic.
More information: Mathijs Vleeming,
marketing project manager, ICCA,
Toren A, De Entree 57 1101 BH
Amsterdam, The Netherlands.
Tel: +31 20 398 1962.
Email: mathijs@icca.nl.
www.iccaworld.com
NOVEMBER 28-30: IBTM World.
Venue: Barcelona, Spain.
Tel: +44 (0)20 8271 2127.
www.ibtmworld.com
INTERNATIONAL: 2018
JANUARY 22-23: AIME Dubai.
Venue: Dubai World Trade Centre, Dubai,
United Arab Emirates.
Tel: +971 603 3300
Email: event@aime.aero
FEBRUARY 6-8: IBTM ARABIA.
Venue: Abu Dhabi,
United Arab Emirates.
Tel: +44 (0)20 8271 2143
www.ibtmarabia.com
FEBRUARY 20-21: AIME 2018.
Venue: Melbourne Convention &
Exhibition Centre,
Melbourne, Australia.
Tel: +61 2 9422 2500.
www.reedexhibitions.com.au
MAY 13-15: Association Expert Seminar.
Venue: Frankfurt am Main, Germany.
More information: ICCA Netherlands.
Tel: +31 20 398 1961
JUNE 29-JULY 1: ICCA Association
Meetings Programme.
Venue: Fukuoka, Japan.
More information: ICCA Netherlands.
Tel: +31 20 398 1902
TEL: +27 11 452 1115
FAX: +27 11 452 3609
WEBSITE: www.plaslope.com
EMAIL: glenda.aereboe@plaslope.com
TAMPER EVIDENT SECURITY BAGS
• Debasafe® Tamper Evident Security Bags are used whenever tamper-evident
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to meet specific requirements.
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• Government Departments
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• Confidential Documents (Examinations, Elections,
Passports, Visas etc.)
• High Value Items (Diamonds, Precious Metals, Forensic
Evidence, Cellphones, Computer Equipment)
• Cash (Banks & Cash-in-Transit companies)

30
DIRECTORY
Integrity | Intelligence | Innovation | Sustainability
OFFICE BEARERS
National Chairperson: Wayne Johnson
Vice Chairperson: Dorcas Dlamini
Treasurer: Glenn van Eck CMP
Immediate Past Chairperson: Zelda Coetzee
Public Officer: Denise Kemp
Chief executive officer: Rudi Van Der Vyver |
c: +27 (0)84 580 9882 | ceo@saaci.org
Physical Address: Association Hub, 158
Jan Smuts Avenue, 4 th Floor East Wing,
Rosebank 2196; Box 381, Parklands 2121
t: +27 (0)11 880 5883
BOARD OF DIRECTORS:
Gwynneth Arendse-Matthews: CMP
(C&E Forum) Southern Cross Conferences
t: +27 (0)21 683 5106 | c: +27 (0)82 414 4378
gwyn@scconferences.com
Keith Burton: African Agenda
t: +27 (0)21 683 2934 | c: +27 (0)83 415 4111
keith@africanagenda.com
Zelda Coetzee: Imfunzelelo Tourism &
Event Specialists t +27 (0)21 674 0013
c: +27 (0)84 657 5476 | zelda@imfunzelelo.
co.za
Dorcas Dlamini: Protea Hotel Group
t: +27 (0)11 275 1000 | c: +27 (0)82 903 7204
dorcas@proteahotels.com
Wayne Johnson: Fancourt
t: +27 (0)12 653 8711 | c: +27 (0)83 448 1324
waynej@fancourt.co.za
Denise Kemp (Public Officer):
Eastern Sun Events
t: +27 (0)41 374 5654 | c: +27 (0)82 654 9755
denise@easternsun.co.za
Aidan Koen (NTB Chair):
Scan Display Solutions
t: +27 (0)11 447 4777 | c: +27 (0)82 561 3188
aidan@scandisplay.co.za
Nonnie Kubeka (Government
Representative): Gauteng Convention
Bureau t: +27 (0)11 085 2500
c: +27 (0)83 571 7410 | nonnie@gauteng.net
Nick Papadopoulos (KZN Chair): Eat Greek
t: (031) 563 3877 | c: +27 (0)84 450 5011
eatgreek@telkomsa.net
Kim Roberts (Advisory Board
Representative): The Forum Company
t: +27 (0)11 575 3750 | c: +27 (0)82 652 2008
kim.roberts@theforum.co.za
Andrew Stewart (EC Chair): PeriExpo
t: +27 (0)41 581 3733 | c: +27 (0)82 578 5987
andrew@periexpo.co.za
Glenn van Eck CMP: Magnetic Storm
t: +27 (0)41 393 4800 | c: +27 (0)82 800 2616
glenn@magnetic.co.za
Desireé Smits van Waesberghe:
Capemotion
t: +27 (0)21 790 2190 | c: +27 (0)72 335 5282
dsmitsvanwaesberghe@helmsbriscoe.com
ADVISORY BOARD:
Helet Borchardt (Community): Sanlam
t: +27 (0)21 947 4486 | c: +27 (0)82 458 8211
helet.borchardt@sanlam.co.za
Kim Roberts (Intelligence): The Forum
Company
t: +27 (0)11 575 3750 | c: +27 (0)82 652 2008
kim.roberts@theforum.co.za
Esti Venske (Academy): Cape Peninsula
University of Technology
t: +27 (0)21 460 3518 | venskee@cput.ac.za
Jaques Fouche (Into Africa): Gearhouse SA
t: +27 (0)21 929 7232 | c: +27 (0)83 607 2046
jaques.fouche@gearhouse.co.za
Liam Prince (Branding & Communication):
Selbys Productions t:+27 (0)31 700 6697
c: +27 (0)72 589 8782 | liam@selbys.co.za
Lillian Hlabangane (Stakeholder
Engagement): City of Tshwane
t: +27 (0)12 358 8248 | c: +27 (0)82 700 5172
LilianH@tshwane.gov.za
Bronwen Shaw (Sustainability):
Contemplating an Exciting Future
c: +27 (0)74 892 3259
bronwenshaw@outlook.com
Moses Gontai (Future Focus):
Namanje Event Solutions
t: 011) 538 7262 | c: +27 (0)73 407 9322
moses@namanjevents.co.za
EASTERN CAPE
Chairperson: Andrew Stewart
Vice-Chairperson: David Limbert
Treasurer: Glenn van Eck
Co-ordinator: Wendy Knott-Craig
Committee: Natalie de Lange; Gill Dickie;
Rachel Greensmith; Sadie Isaacs; Leigh Myles-
Rohroft; Alastair Stead
Eastern Cape Co-ordinator: Wendy Knott-
Craig | t: +27 (0)41 360 4415
c: +27 (0)73 201 8699 | ecbranch@saaci.org
Gavin Chowles: Angelic Wonders
c: +27 (0)82 807 7325
gavin@angelicwonders.co.za
Gill Dickie (Sustainability): Budget Car Hire
t: +27 (0)41 581 4242 | c: +27 (0)79 527 7619
gilld@budget.co.za
Rachel Greensmith (Future Focus):
The Boardwalk | t: +27 (0)41 507 7777
c: +27 (0)82 290 4617
rachel.greensmith@za.suninternational.com
Sadie Isaacs (Stakeholder Engagement):
Nelson Mandela Metropolitan Municipality
t: +27 (0)41 582 2575 | c: +27 (0)82 990 7652
conference@nmbt.co.za
David Limbert (Community):
Magnetic Storm | t: +27 (0)41 393 4800
david@magnetic.co.za
Leigh Myles-Rohroft: Hotel Savoy
(JH Group) | t: +27 (0)41 368 8343
c: +27 (0)83 228 3928 | leigh@jhgroup.co.za
Donna Peo: Fish River Sun
c: +27 (0)82 941 6911
donna.peop@suninternational.com
Seka Skepe: Old Tramways Building
t: +27 (0)41 811 8200 | c: +27 (0)79 996 2854
vuyiseka.skepe@mbda.co.za
Alastair Stead (Into Africa): Scan Display
c: +27 (0)73 236 6618
alastair@scandisplayec.co.za
Andrew Stewart: PeriExpo
t: +27 (0)41 581 3733 | c: +27 (0)82 578 5987
andrew@periexpo.co.za
Glenn van Eck CMP: Magnetic Storm
t: +27 (0)41 393 4800 | glenn@magnetic.co.za
KWAZULU-NATAL
Chairperson: Nick Papadopoulos
Vice-Chairperson: Scott Langley
Treasurer: Dawn Holmwood
Co-ordinator: Carol Macnab
Committee: Imran Ahmed, Tarannum
Banatwalla, Tracey Delport, Kim Gibbens,
Terrilyn Goldman, Vicki Hooper, Denver
Manickum, Liam Prince, James Seymour,
Ayanda Shabangu
KwaZulu-Natal Co-ordinator: Carol Macnab
c: +27 (0)79 072 0133
kznbranch@saaci.org
Imran Ahmed (Stakeholder
Engagement): Aqua Tours & Transfers
t: (086) 100 2782 | c: +27 (0)82 410 7116
imran@aquatours.co.za
Tarannum Banatwalla: Jellyfish Catering
t: +27 (0)31 564 8034/ 8132
c: +27 (0)83 254 9462
tarannum@jellyfishcatering.co.za
Tracey Delport (Future Focus):
Aha Hotels & Lodges
t: +27 (0)31 536 6520 | c: +27 (0)83 293 5190
traceyd@threecities.co.za.
Kim Gibbens: Aqua Mice
t: 086 100 2782 | c: +27 (0)79 693 9530
kim@aquamice.co.za.
Terrilyn Goldman (Into Africa):
Greyville Conference Centre
t: +27 (0)31 309 1430 | c: +27 (0)82 820 9473
terrilyn@greyville.co.za
Dawn Holmwood (Intelligence): Retired
t: (031) 765 7494 | c: +27 (0)82 558 7383
dawnholmwood@outlook.com
Vicki Hooper: Venues for Conf. in Africa
t: +27 (0)31 764 0059 | c: +27 (0)83 256 8120
info@venues.co.za
Scott Langley (Sustainability):
Durban ICC | t: (031) 360 1315
c: +27 (0)82 382 8563 | scottl@icc.co.za
Denver Manickum (Community): I-Cube
Alternative Advertising | t: (031) 701 0474
c: +27 (0)83 482 8525 | denver@icube.co.za
Nick Papadopoulos: Eat Greek
t: (031) 563 3877 | c: +27 (0)84 505 0113
eatgreek@telkomsa.net
Liam Prince – co-opted (Branding &
Communication): Gearhouse
t: +27 (0)31 792 6200 | c: +27 (0)83 602 0442
liam.prince@gearhouse.co.za
James Seymour: Durban KwaZulu-Natal
Convention Bureau | t: +27 (0)31 360 1171
c: +27 (0)82 925 5508
james@durbankzncb.co.za
Ayanda Shabangu (Academy): Makulu
Events t: +27 (0)31 261 1136
c: +27 (0)79 473 3800
ayanda@makuluevents.co.za
JOHANNESBURG
Chairperson: Brandon Clifford
Vice-Chairperson: Lorin Bowen
Treasurer: Manuela Gomes
Branch Co-ordinator: Letticia Ndhlala
t: 011 880 5883 | letticia@saaci.org
SAACI Co-ordinator: Heather Heskes
c: +27 (0)76 321 6111 | gp.za@saaci.org
Michelle Bingham (Intelligence): Sandton
Convention Centre
t: +27 (0)11 779 000 | c: +27 (0)82 339 0342
michelle.bingham@tsogosun.com
Lorin Bowen (Branding, Communication &
Future Focus):
Synergy Business Events
t: +27 (0)11 476 5104 | c: +27 (0)82 433 8687
lorin@synergybe.co.za
Brandon Clifford (Into Africa & Future
Focus): Rand Club
t: +27 (0)11 870 4260 | c: +27 (0)82 894 3448
brandon@randclub.co.za
Manuela Gomes (Stakeholder
Engagement): Bidvest Car Rental
t: +27 (0)11 398 4628 | c: +27 (0)82 065 9272
ManuelaG@bidvestcarrental.co.za
Laura Kanda (Academy): Indaba Hotel
t: +27 (0)11 840 6600 | c: +27 (0)72 864 4937
sales3@indabahotel.co.za
Aidan Koen (Sustainability): Compex
t: +27 (0)11 234 0604 | c: +27 (0)82 561 3188
aidan@compex.co.za
Brendan Vogt (Community):
Guvon Hotels & Spas
t: +27 (0)11 791 1870 | c: +27 (0)83 709 0489
brendan@guvon.co.za
TSHWANE
Chairperson: Robert Walker
Vice-Chairperson: Melanie Pretorius
Treasurer: Marius Garbers
Co-ordinator: Heather Heskes
Committee: Anette Burden; Nellie Swart;
Leon Pheiffer; Neliswa Nkani; Oscar Motsepe;
Pieter Swart; Roz Prinsloo; Jeana Turner
Gauteng/Tshwane Co-ordinator:
Heather Heskes
t: +27 (0)11 787 4672 | c: +27 (0)76 321 6111
gp.za@saaci.org
Anette Burden (Future Focus):
Casa Toscana Lodge | t: +27 (0)12 248 8820
c: +27 (0)82 787 6144
anette@casatoscana.co.za
Marius Garbers: Baagisane
t: +27 (0)12 362 6327 | c: +27 (0)82 789 7963
mgwcom@mweb.co.za
Lillian Hlabangane (Stakeholder
Engagement): City of Tshwane
t: +27 (0)12 358 8048 | c: +27 (0)82 700 5172
lillianh@tshwane.gov.za
Emily Naidoo (Community): CSIR ICC
t: +27 (0)12 841 3435 | enaidoo@csir.co.za
Leon Pheiffer (Stakeholder Engagement):
EPH Productions | t: +27 (0)11 100 3305
leon@montededios.co.za
Melanie Pretorius (vice-chairperson): CSIR
t: +27 (0)12 841 3825 | mpretorius1@csir.co.za
Dr Nellie Swart (Academy): UNISA
t: +27 (0)12 433 4678 | c: +27 (0)82 771 0270
swartmp@unisa.ac.za
Pieter Swart (Intelligence): Conference
Consultancy SA
t: +27 (0)12 349 2301 | c: +27 (0)83 230 0763
pieter@confsa.co.za
Jeana Turner (Sustainability and Into Africa):
NFS Technology Group
t: +27 (0)11 394 9554 | c: 071 440 3617
jeana@nfs.co.za
Robert Walker (chairperson): Jukwaa Group
t: +27 (0)12 667 2074 | c: +27 (0)82 550 0162
r.walker@jukwaa.net
WESTERN CAPE
Chairperson: Jaques Fouche
Vice-Chairperson: Lerisha Mudaliar
Treasurer: Jaco du Plooy
Co-ordinator: Lara van Zyl
Western Cape Co-ordinator: Lara van Zyl
c: +27 (0)82 223 4684 | wc.za@saaci.org
Jaco du Plooy: NH Lord Charles Hotel |
c: +27 (0)82 413 2135
j.duplooy@nh-hotels.co.za
Jaques Fouche: Gearhouse SA
c: +27 (0)83 607 2046
jaques.fouche@gearhouse.co.za
Jan-Hendrik Fourie (Branding
& Communication): Prosperis
c: +27 (0)83 245 5582
jan-hendrik@prosperis.com
Andrew Gibson (Intelligence):
Magnetic Storm | c: +27 (0)74 588 3054
andrew@magnetic-ct.co.za
Angela Lorimer (Sustainability): Spier
t: +27 (0)21 809 1101 | AngelaL@spier.co.za
Lerisha Mudaliar: Cape Town & Western
Cape Convention Bureau (Wesgro)
c: +27 (0)72 631 7674 | lerisha@wesgro.co.za
Thiru Naidoo (Stakeholder Engagement):
Cape Town & Western Cape Convention
Bureau (Wesgro)
t: +27 (0)21 487 8600 | thiru@wesgro.co.za
Cindy Pereira Buser (Intelligence):
Michee | c: +27 (0)72 192 5656
cindy@mirchee.co.za
Alshante Smith (Future Focus): CTICC
c: 071 299 0601 | alshanthe@cticc.co.za
Esmare Steinhoffel (Into Africa): ICCA Africa
c: +27 (0)84 056 5544
Esmare.S@iccaworld.org
Zandri Swarts (Community): Century City
Convention Centre and Hotel
t: +27 (0)21 204 8000 | zandri.s@
ccconferencecentre.co.za
Esti Venske: Cape Peninsula University
of Technology
t: +27 (0)21 460 3518 | venskee@cput.ac.za

DIRECTORY 31
EXSA OFFICE
19 Richards Drive, Gallagher
Convention Centre, Gallagher House
Level 2, Midrand, Johannesburg
PO Box 2632, Halfway House, 1685
t: +27 (0)11 805 7272
f: +27 (0)11 805 7273
e: info@exsa.co.za
www.exsa.co.za
General Manager:
Phumulani Hlatshwayo
e: phumulani@exsa.co.za
Admin Manager: Thuli Ndlovu
e: info@exsa.co.za
BOARD MEMBERS
Chair/President:
Andrew Binning
t: +27 (0)41 363 0310
e: president@exsa.co.za
Immediate Past Chair:
Neil Nagooroo
t: +27 (0)11 8953040
e: Neil@southafrica.net
Treasurer:
Andrew Gibbs
0861 122 2679
e: treasurer@exsa.co.za
Venue Forum:
Marlene Govender
t: +27 (0)31 360 1000
e: marleneg@icc.co.za
AAXO –
Association of
African Exhibition
Organisers
aaxo Reed Place,
Culross on Main
Office Park,
34 Culross Road,
Bryanston, Johannesburg
t: +27 (0)11 549 8300
e: info@aaxo.co.za | www.aaxo.co.za
Venue Forum:
Daksha Vallabh
t: +27 (0)11 779 0000
e: daksha.vallabh@tsogosun.com
Organisers Forum: Zaida Enver
t: +27 (0)114675011
e: zaida@puregrit.co.za
Organisers Forum: Clive Shedlock
t: +27 (0)31 303 5941
e: clive@housegardenshow.co.za
Organisers Forum: Lorin Bowen
t: +27 (0)11 476 4754
e: lorin@synergybe.co.za
Suppliers Forum – Chair: Doug Rix
t: +27 (0)82 579 7071
e: dougrix@wol.co.za
Suppliers Forum:
Patrick Cronning
t: +27 (0)83 281 5584
e: pat@expoguys.co.za
KZN Forum – Chair:
Denver Manickum
t: +27 (0)31 701 0474
e: denver@icube.co.za
Western Cape Forum – Chair:
Gill Gibbs
t: 0861 122 2679
e: gill@conceptg.co.za
Young Professionals Chair:
Adele Von Well
t: +27 (0)11 210 2500
e: adelev@gl-events.co.za
General Manager: Pat Lofstedt
c: +27 (0)82 411 7871 | e: pat@aaxo.co.za
Chairperson: Carol Weaving, Reed
Exhibitions
Secretariat: Annamari Erwee
Board Members: Philip Wood,
TE Trade Events; Dee Reuvers, SA
Confex Services; Leatitia van Straten,
Specialised Exhibitions Montgomery;
Amanda Margison, On Show Solutions;
Amanda Cunningham, The Wedding Expo
Official Journal of the Southern Africa Chapter
of the Society for Incentive Travel Excellence
OFFICE BEARERS:
Chapter President: Tes Proos
Crystal Events
Box 50596, Waterfront 8002
c: +27 (0)84 682 7676
e: president@sitesouthernafrica.com
Treasurer: Peter-John Mitrovich
c: +27 (0)82 318 1889
e: peter-john.mitrovich@
grosvenortours.com
Secretariat: Mariaan Burger
c: +27 (0)82 557 8041
e: info@sitesouthernafrica.com
COMMITTEE MEMBERS:
Adriaan Fourie
c: +27 (0)84 545 3355
e: adriaan@wesgro.co.za
Cindy Pereira Buser
c: +27 (0)72 192 5656
e: cindy@mirchee.co.za
Justin Exner
c: +27 (0)60 302 6018
e: justin@vineyard.co.za
Barry Futter: Adventure Works
c: +27 (0)82 335 4090
e: barry@adventureworks.co.za
ICCA –
International
Congress &
Convention
Association
ICCA AFRICAN CHAPTER:
Chairperson: Ben Asoro
Commercial Director,
Calabar ICC, Calabar Nigeria
t: +23 48173098930
t: +25 4722493146
e: ben@conventioncentrecalabar.com
Daryl Keywood
c: +27 (0)82 904 4967
e: daryl@walthers.co.za
Henk Graaf
c: +27 (0)83 696 3307
e: henk@swafrica.co.za
Tanya Angell-Schau
c: +27 (0)82 559 9007
e: tangellschau@tourvestdm.com
Nicholas Leonsis:
c: +27 (0)82 564 6996
e: nicholasl@travkor.co.za
SUB COMMITTEE
(Business Africa Development):
Nicholas Leonsis (Chair):
c: +27 (0)82 564 6996
e: nicholasl@travkor.co.za
Bunny Boolah:
c: +27 (0)83 632 2420
e: bunny@africanlink.co.za
SUB COMMITTEE
(Young Leadership
Development):
Nonhlanhla Tsabalala:
c: +27 (0)71 351 4458
e: nonhlanhlaT@tshwane.gov.za
President:
Nina Freysen-Pretorius
The Conference Company
t: +27 (0)31 303 9852
f: +27 (0)31 303 9529
e: nina@confco.co.za
Secretariat:
Esmare Steinhofel
ICCA Africa Regional director
c: +27 (0)84 056 5544
e: esmare.s@iccaworld.org.
www.iccaworld.com/dbs/
africanchapter
www.iccaworld.com
OTHER ASSOCIATIONS OF INTEREST TO THE INDUSTRY
ABTA – African Business Travel Association
Box 2594, Pinegowrie, 2123
t: +27 (0)11 888 8178 | f: +27 (0)11 782 3814
c: +27 (0)83 679 2110 | monique@abta.co.za
www.abta.co.za
Founder: Monique Swart
ANTOR – Association of National Tourist
Office Representatives
President: Hélène Bezuidenhoudt
Vice-president: Wendie White
Box 41022, Craighall 2024
c: +27 (0)83 200 4444 |
f: +27 (0)11 523 8290
helene.bezuidenhoudt@franceguide.com
ASATA – Association of Southern African
Travel Agents
PO Box 650539, Benmore, 2010
t: +27 (0)11 293 0560/61
f: 086 504 9767 | barbara@asata.co.za
Chief executive officer: Otto de Vries
c: +27 (0)76 140 7005 | f: 086 505 1590
Office manager: Barbara Viljoen
EGF – Event Greening Forum
179 Jan Smuts Avenue, Parktown North,
Private Bag X7000, Parklands 2121
+27 (0)11 447 4777 | info@eventgreening.
co.za | www.eventgreening.co.za
Chairman: Justin Hawes
Vice-chairman: Greg McManus
FEDHASA National Office – Federated
Hospitality Association of Southern
Africa | Box 71517, Bryanston 2021
t: 0861 333 628 | f: 0867 165 299
fedhasa@fedhasa.co.za
www.fedhasa.co.za
Manager – national office: Lynda Bacon
PSASA – Professional Speakers
Association of Southern Africa
t: +27 (0)11 462 9465 | f: 086 515 0906
c: +27 (0)83 458 6114
nikki@psasouthernafrica.co.za
www.psasouthernafrica.co.za
Executive director: Nikki Bakker
SABOA – Southern African Bus
Operators Association Postnet Suite 393,
Private Bag X033, Rivonia 2128
t: +27 (0)11 011 9288
f: +27 (0)11 011 9296 | saboa@saboa.co.za
President: Mr A Sefala
Executive manager: Mr E Cornelius
SATI – South African Translators’ Institute
Executive director: Marion Boers
t: +27 (0)11 803 2681
office@translators.org.za
www.translators.org.za
SATSA – Southern Africa Tourism
Services Association
Box 900, Ferndale 2160 |
t: +27 (0)11 886 9996 | f: +27 866832082 |
jennym@satsa.co.za
www.satsa.com
Chief executive officer: David Frost
Chief operations officer: Jenny Mewett
SKAL International South Africa
International secretary: Anne Lamb
t/f: +27 (0)21 434 7023
c: +27 (0)82 708 1836 anne@yebo.co.za
www.skalsouthafrica.org
STA – Sandton Tourism Association
t: +27 (0)83 558 5445
secretariat@sandtontourism.com
www.sandtontourism.com
TBCSA – Tourism Business Council of
South Africa
Box 11655, Centurion 0046
t: +27 (0)12 664 0120
f: +27 (0)12 664 0103 | comms@tbcsa.
travel www.tbcsa.travel or
www.tomsa.co.za
Member Relations Manager:
Boitumelo Moleleki
TGCSA – Tourism Grading Council of
South Africa Private Bag X10012, Sandton
2146 | t: +27 (0)11 895 3000
f: +27 (0)11 895 3001
enquiries@tourismgrading.co.za
TINSA – Interpreters/Translators
Network of Southern Africa
Co-ordinator: info@interpreter.org.za
t/f: +27 (0)11 485 2511
c: +27 (0)83 249 0010
www.interpreter.org.za
TPSA – Technical Production Services
Association
Box 2245, Pinegowrie 2123
t: +27 (0)82 371 5900
admin@tpsa.co.za | www.tpsa.co.za
Administrator: Tiffany Reed
TTA – Tshwane Tourism Association
Box 395, Pretoria 0001
t: +27 (0)12 841 4212
secretary@tshwanetourism.com
www.tshwanetourism.com
Chairperson: Bronwen Cadle de Ponte
Secretary: Sithembile Nzimande
Membership Co-ordinator:
Liz Oosthuysen
membership@tshwanetourism.com

32 The last word
The constant evolution
of business events
By Bronwen Cadle de Ponte, general manager of the CSIR ICC
When I started out in the business events industry about 25 years back the CSIR ICC (or CSIR
Conference Centre as it was then called) was the only purpose-built international standard
conference facility in the country and our only competition on a national level were the
Eskom Conference Centre and some other smaller hotel venues.
The conference industry was small
and intimate, SAACI (Southern
Africa Association for the
Conference Industry) was in its infancy
and this publication was something
new and novel. International marketing
was undertaken by two dedicated
ladies working for what was then called
SATOUR and most experience in the
industry stemmed from the organising of
government-led conferences.
The commercialisation of the CSIR
ICC at that time saw the spin-off of the
country’s first professional conference
organisers (PCO) who had previously
worked at the CSIR conference division
organising international academic and
scientific conferences.
Who is Bronwen Cadle
de Ponte?
Bronwen Cadle de Ponte is the
general manager for the iconic CSIR
International Convention Centre situated
in Tshwane. The Convention Centre
was the first international standard
convention centre to be built in South
Africa 40 years ago and has been hosting
international meetings ever since.
Back in those days most communication
was undertaken by fax, which meant
organising a relatively simple meeting was
a lengthy and protracted exercise.
The later development of further
purpose built venues such as Gallagher
Convention Centre (then called Gallagher
Estate) and the Durban International
Convention Centre, really spurred on
development of the industry. Many more
PCOs opened for business with some
of them having extensive experience in
inter-governmental meetings and others
learning as they went.
During this transition period, there were
an admirable number of professionals,
who were able to understand meetings
from a strategic perspective, liaise with
international markets and stakeholders
as well as conceptualise and manage
technical committees and academic
programmes with skill and knowledge.
Unfortunately, at the same time a
phenomenon began to emerge where
people looking for business opportunities
realised they could claim commission
from venues just by convincing event
owners to make use of a particular venue
and a whole industry of venue bookers
was born.
The planning for and opening of
the CTICC really brought international
standards in venue management together
with destination marketing to the country.
International industry associations such
as ICCA and AIPC began to have more
of a presence in South Africa and,
with that, came increased exposure to
ongoing education and professionalisation
in our industry on a global level for
South Africans.
Looking back, the business events
sector has had some challenges such as
the economic turmoil, political instability,
disease outbreaks, new visa regulations
and changes in government policy on
conference spending. However, the sector
continues to grow in leaps and bounds.
With the transition from SATOUR to
SA Tourism, we lost valuable time in not
having a dedicated international meetings
marketing unit or convention bureau for
many years but that has resolved itself.
Constructive debates during the recently
held SAACI 31st Congress on business
ethics attest that our sector stakeholders
are now looking at improving industry
standards and want a more professional
business sector.
It is also comforting to see initiatives
undertaken to ensure the growth and
professionalism in the business events
industry in South Africa by various
associations and industry leaders.
Over the years, we have seen an
increase in the exhibition component of
professional meetings and conferences
bringing trade and professionals
closer together.
Over the past two decades, we have
also seen a rise and then decline of
conferences and workshops formulated
purely for commercial purposes as
the delegate market has become
more discerning regarding real value
adding content.
Today it is a lot less easy to just pick
a topic. Formulating and delivering
conferences has once again become
about adding professional value in a
strategic manner.
Today, we co-ordinate and execute
business events that have global
participation within a few hours or days.
The ability to meet, connect and share
information is becoming easier and faster.
The one constant that has however not
changed, is people’s desire to meet and
need to share information and engage
face-to-face and, as venues we still
provide the space to do that, albeit in
evolving and more interesting ways.

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