KEVIN.MURPHY HOLIDAY 2025 DIGITAL BROCHURE

2025 HOLIDAY
COLLECTION

“THIS YEAR, WE’VE ELEVATED
THE GIFTING EXPERIENCE
WITH LUXURIOUS PACKAGING
IN PREMIUM, REUSABLE
KEEPSAKE BOXES.”
— Kevin Murphy
HOMEWARD
JOU R N EY
TO COUNTRY
Let your hair reflect the joy of coming home.
The holidays are a magical time to come home—whether to a place,
a person or simply a feeling. This year, we’re celebrating in a special way
by embracing our Australian heritage and its deep connection to Country.
We are proud to present Homeward Journey to Country, an exclusive
collaboration with contemporary Aboriginal artist, teacher and proud
Bundjalung woman, Holly Sanders. Inspired by the rich heritage of
Australia’s First Nations peoples, this collection beautifully reflects the
importance of caring for ourselves, our communities and the land.
However you celebrate, Holly’s art tells captivating stories of belonging,
reminding us that whether we’re returning to a physical home or seeking
comfort in cherished traditions, this time of year for many is all about
connection and celebration.
Our Homeward Journey to Country collection includes six thoughtfully
curated haircare sets, a chic cosmetic bag and a stunning reed diffuser—
perfect gifts to share or to keep for yourself. Each limited-edition set is
adorned with Holly’s vibrant custom artwork, celebrating the connection
between hair, culture and the journey back to what truly grounds us.
This year, we’ve elevated the gifting experience with luxurious packaging
in premium, reusable keepsake boxes. Designed for life beyond
the holidays, they’re ideal for storing treasures, styling essentials or
anything that sparks joy—reflecting our ongoing commitment to a more
sustainable future.
Join us in celebrating the spirit of the season through the universal
language of art. Holly’s work brings this collection to life, reminding us to
cherish the connections that make this time of year so special. Together,
let’s honour the joyous art of haircare and rediscover the feeling of being
truly at home this holiday season.
The meaning behind each artwork will be shared throughout the pages
of the brochure, and as we meet the artist, Holly. She is truly the best
person to explain the story and significance of each unique piece, so I’ll
let you discover them through her own words.
Happy Holidays,
2

@hollysanders_art
MEET THE ARTIST
Holly Sanders is a contemporary Aboriginal
artist, teacher and proud Bundjalung woman
from the North Coast of New South Wales,
Australia. Her art is inspired by her deep
connection to Country, culture and community.
As both an artist and educator, Holly is
passionate about sharing and preserving her
Aboriginal culture. Her vibrant work bridges
ancient traditions and modern perspectives,
inviting everyone to connect with the rich
heritage of Australia’s First Nations peoples.
Holly’s contributions to our Homeward Journey
to Country collection reflect a sense of
belonging, care and the deep ties that unite
us with the land and each other. It is an honour
to showcase her powerful storytelling through
this collaboration.
Reflecting on Homeward Journey to Country,
Holly says:
“KEVIN.MURPHY creates products that are
both kind to the hair and the environment,
which fits perfectly with my own values
and work. The overall theme throughout
my work and this collection is about
caring for Country, the environment and
sharing and acknowledging history. As a
contemporary Aboriginal artist, I use my art
as a tool in storytelling to educate about
caring for Country and to share my culture
and history. This has been respectfully
acknowledged and celebrated throughout
this collaboration — with my culture and
artistic integrity being respected and
celebrated every step of the way.”
ACKNOWLEDGMENT TO COUNTRY
Holly honours the continuing connection
Bundjalung, Yuin and Dharawal people have
to the land and acknowledges the stories,
traditions and living cultures of all Aboriginal
and Torres Strait Islander people as the oldest
and longest continuing culture on the planet.
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5

ILLUMINATE HYDRATE
HYDRATE-ME.WASH
Moisture delivery shampoo
for natural and coloured hair.
SHAMPOO
250 mL 8.4 Fl. Oz. Liq. ℮
HYDRATE-ME.RINSE
Moisture delivery system
for natural and coloured hair.
CONDITIONER
250 mL 8.4 Fl. Oz. Liq. ℮
Indulge dry, brittle hair with our luxuriously hydrating collection.
These rich formulas deliver lightweight moisture, detangle and
smooth — leaving hair silky soft, radiant and full of shine.
UN.TANGLED
Detangling leave-in conditioner.
LEAVE-IN CONDITIONER
150 mL / 5.1 Fl. Oz. Liq. ℮
7

SKY COUNTRY
SKY COUNTRY
HOLLY SANDERS, 2024
ACRYLIC ON CANVAS
900 X 900 MM
“The stars and moon carry deep meaning
for First Nations people. The night sky
has been a source of stories, knowledge
and guidance for thousands of years,
connecting us with our guiding ancestors.”
— Holly Sanders
8 9

“Join us in celebrating the spirit of the season
through the universal language of art.”
— Kevin Murphy

VA-VA-VOLUME
ANGEL.WASH
Restorative shampoo for fine,
coloured hair.
SHAMPOO
250 mL 8.4 Fl. Oz. Liq. ℮
ANGEL .RINSE
Restorative conditioner for fine,
coloured hair.
CONDITIONER
250 mL 8.4 Fl. Oz. Liq. ℮
Experience the joy of full, bouncy hair with our volumising
favourites. Our lightweight trio works together to boost body and
build texture — leaving fine, fragile hair looking instantly bigger
and thicker.
ANTI.GRAVITY
Lotion for volumising and texturising.
VOLUMISER
150 mL 5.1 Fl. Oz. Liq. ℮
13

“The holidays are a magical time to come home—
whether to a place, a person or simply a feeling.
This year, we’re celebrating in a special way by
embracing our Australian heritage and its deep
connection to Country.”
— Kevin Murphy

HEALING LAND
“First Nations people have been
sustaining the land and its people for
thousands of years. This work
represents bush medicine healing and
aerial healing sites on Country. The
land holds healing and we come from
the land.”
— Holly Sanders
HEALING LAND
HOLLY SANDERS,2024
ACRYLIC ON CANVAS
900 X 900 MM
16 17

INFINITE COLOUR
EVERLASTING.COLOUR WASH
Colour protect shampoo.
SHAMPOO
250 mL 8.4 Fl. Oz. Liq. ℮
EVERLASTING.COLOUR RINSE
Colour protect conditioner.
CONDITIONER
250 mL 8.4 Fl. Oz. Liq. ℮
EVERLASTING.COLOUR LEAVE-IN
Bond-building, colour protective
leave-in treatment.
LEAVE-IN TREATMENT
150 mL / 5.1 Fl. Oz. Liq. ℮
Get everlasting radiance with our range of colour-preserving
products formulated to restore, strengthen and nourish coloured
hair while extending vibrancy and shine.
19

CARING FOR
COUNTRY
“First Nations people have cared
for Country for generations using
ancestral wisdom. The patterns
symbolise Country, songlines and
cultural burning—small, low-intensity
fires that heal the land.”
— Holly Sanders
CARING FOR COUNTRY
HOLLY SANDERS, 2024
ACRYLIC ON CANVAS
900 X 900 MM

BLONDE
and
BRIGHT
BLONDE.ANGEL.WASH
Colour enhancing shampoo
for blonde hair.
SHAMPOO
250 mL 8.4 Fl. Oz. Liq. ℮
BLONDE.ANGEL
Colour enhancing treatment
for blonde hair.
TREATMENT
250 mL 8.4 Fl. Oz. Liq. ℮
Illuminate your blonde and keep it glowing with care that
enhances and tones. This set maintains vibrancy while delivering
a luminous shimmer, so your blonde stays radiant, healthy and
full of life.
SHIMMER.ME BLONDE
Repairing shine treatment
for blonde hair.
TREATMENT
100 mL / 3.4 Fl. Oz. Liq. ℮
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PROTECTING
COUNTRY
“Caring for and protecting Country
is central to First Nations identity
and culture. We must safeguard
our lands, waters and sacred sites
for future generations.”
— Holly Sanders
PROTECTING COUNTRY
HOLLY SANDERS, 2024
ACRYLIC ON CANVAS
900 X 900 MM
27

READY, SET, REPAIR
REPAIR-ME.WASH
Restorative, strengthening
shampoo for dry and brittle hair.
SHAMPOO
250 mL / 8.4 Fl. Oz. Liq. ℮
REPAIR-ME.RINSE
Restorative, strengthening
conditioner for dry and brittle hair.
CONDITIONER
250 mL / 8.4 Fl. Oz. Liq. ℮
Replenish and protect dry, damaged hair with our range of
restorative products. This collection breathes new life into tired
tresses — leaving hair stronger, smoother and with a radiant shine.
YOUNG.AGAIN
Immortelle enriched treatment oil.
TREATMENT OIL
100 mL / 3.4 Fl. Oz. Liq. ℮
29

SALTWATER
COUNTRY
“The land and sea together form
‘Saltwater Country’. The detailed
patterns, colours and flowing
designs symbolise water and the
land, reflecting the connection
to the rich coastal environments
cared for by Aboriginal people
over generations.”
— Holly Sanders
SALTWATER COUNTRY
HOLLY SANDERS, 2024
ACRYLIC ON CANVAS
30 31
900 X 900 MM

“THE OVERALL THEME THROUGHOUT MY WORK AND THIS COLLECTION IS ABOUT CARING
FOR COUNTRY, THE ENVIRONMENT AND SHARING AND ACKNOWLEDGING HISTORY.”
— Holly Sanders
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ETERNAL CURLS
KILLER.CURLS WASH
Nourishing curl oat milk shampoo.
SHAMPOO
250 mL / 8.4 Fl. Oz. Liq. ℮
KILLER.CURLS RINSE
Nourishing curl oat milk conditioner.
CONDITIONER
250 mL / 8.4 Fl. Oz. Liq. ℮
KILLER.CURLS
Anti-frizz curl defining crème.
CURL DEFINING CRÈME
200 mL / 6.7 Fl. Oz. Liq. ℮
Put the bounce back into your style with our curl-enhancing
essentials. Define and perfect curly and wavy hair with our range of
lightweight moisturisers that help nourish and treat hair as you style.
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SACRED COUNTRY
HOLLY SANDERS, 2024
ACRYLIC ON CANVAS
900 X 900 MM
SACRED
COUNTRY
“First Nations people werethe
first to walk this land andevery
part of nature is connectedto
our culture. We are accountable
to Country and we mustensure
it is protected and passedon
to our future generations.”
— Holly Sanders

PLUMPING POWER
PLUMPING.WASH
Densifying shampoo for thinning hair.
SHAMPOO
250 mL / 8.4 Fl. Oz. Liq. ℮
PLUMPING.RINSE
Densifying conditioner for thinning hair.
CONDITIONER
250 mL / 8.4 Fl. Oz. Liq. ℮
Boost volume and strength with this powerful PLUMPING collection
for fuller, thicker-looking hair that feels nourished, revitalised, and
beautifully lifted.
BODY.MASS
Leave-in plumping conditioning
treatment.
TREATMENT
100 mL / 3.4 Fl. Oz. Liq. ℮
39

BLOW DRY SAVIOUR
BLOW.DRY WASH
Nourishing and repairing shampoo.
SHAMPOO
250 mL / 8.4 Fl. Oz. Liq. ℮
BLOW.DRY RINSE
Nourishing and repairing conditioner.
CONDITIONER
250 mL / 8.4 Fl. Oz. Liq. ℮
BLOW.DRY EVER.SMOOTH
Smoothing heat-activated style
extender. STYLING SPRAY
150 mL / 5.1 Fl. Oz. Liq. ℮
Keep your blow dry looking flawless with our trio of hair heroes,
perfectly curated to keep your hair protected whilst maintaining
your finished look.
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HYDRATE, STYLE, GO
HYDRATE-ME.WASH
Hydrating shampoo for natural and
coloured hair.
SHAMPOO
250 mL / 8.4 Fl. Oz. Liq. ℮
FREE.HOLD
Flexible medium hold styling paste.
STYLING PASTE
100 g / 3.5 Oz. ℮
Quench and style with this go-to duo, featuring HYDRATE-ME.
WASH for deep moisture and FREE.HOLD for flexible, natural
hold—perfect for soft, nourished, effortlessly styled hair.
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LIMITED EDITION
PLUM NOIR
℮
Bring the KEVIN.MURPHYsignature
scent into your home. Infused with
the refreshing fragrance of our
beloved HYDRATE-ME range, this
uplifting blend of tangerine and
orange peel, softened by earthy
patchouli and warm vanilla,
creates a calming atmosphere
that revitalises your space.
REED DIFFUSER
100 mL / 3.4 Fl. Oz. Liq.
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KEVINMURPHY.COM.AU
@KEVINMURPHYUK
#KMHOLIDAY2025