TROIKA BRANDBOOK 2024 english

BRAND BOOK 2024

GIVE SOMETHING
WORTH REMEMBERING...
When it comes to the TROIKA brand, one can speak of timeless elegance
and an exciting history. It has been shaping the world of giftgiving
for over 50 years. Originally founded in England in the 1970s
by two true gentlemen, TROIKA has always stood for unforgettable
products that go far beyond the moment of joy - they create lasting
memories and deep gratitude.
When the Böll family from the Westerwald region transplanted the
brand to Germany in the early 1990s, TROIKA became a true family
business that still upholds its values today.
Our products are now more diverse, but they always remain true to
a clear guiding principle: quality, design and the evocation of emotions,
and one of our mottos is: „Buy something worth remembering.“
At TROIKA, we are committed to offering high-quality products for
decades to come and to being your reliable companion in all matters
relating to gift-giving. Rely on the gentleman in TROIKA and his decades
of experience to guide you in finding gifts for the road and the
office that will not only bring joy, but will always be remembered.

SMART TRAVEL
Unlock convenience and efficiency with our Smart
Travel Companions.
Embark on your journeys with unrivaled efficiency,
courtesy of our innovative Smart Travel solutions.
True to our motto ‚Organised on-the-go,‘ we‘ve
categorized this section into two sub-categories,
each brimming with larger and smaller travel accessories
tailored to elevate your travel experience.
From adapters to cable boxes, rucksacks to
passport covers, hand luggage suitcases to document
cases, our curated selection ensures that
every aspect of your travel is seamlessly streamlined.
Say goodbye to travel hassles and hello to a
smarter, more organized way to explore the world.

EDC EVERYDAY CARRY
Empower yourself with the tools you need,
wherever your day takes you.
Discover our curated Everyday Carry (EDC)
essentials, selected to empower your daily life.
Explore keychains, precision writing instruments,
card holders, compact tools, and flashlights. With
these essentials, you‘ll be prepared for anything,
adding sophistication to your everyday routine.
Empower your life with our refined EDC collection.

MEN´S GIFTS
Celebrate him in style with our curated range of
premium men‘s gifts.
Discover the ultimate solution to the perennial
question: what to gift the man who seemingly has
it all? Dive into our meticulously curated selection
of men‘s gifts, designed to ignite joy in both the giver
and the receiver. Whether it‘s for Father‘s Day,
Christmas, or any occasion in between, our collection
is brimming with inspiration and product
innovations guaranteed to impress. Say goodbye
to gift-giving dilemmas and hello to unforgettable
moments with our handpicked treasures.

TEAM
POWER
We aim to inspire you every single
day, whether through our innovative
products, excellent service, or remarkable
solutions. This is why we place
our trust in dedicated teams, both within
our organisation and among our
suppliers and business partners.
It‘s the synergy of countless ideas converging
that propels our products and
campaigns to success. Today, success
is achieved through collective efforts
in overcoming challenges. Success
arises today when challenges are
overcome together: Welcome to the
team!

SUSTAINABILITY
AT THE HEART OF OUR MISSION
We have been honored with the prestigious EcoVadis Silver Medal
for sustainability! This remarkable achievement underscores our
steadfast dedication to weaving sustainable practices seamlessly
into our operations. It serves as a testament to our unwavering
commitment to environmental stewardship and socially responsible
conduct, deeply embedded within our corporate ethos.
WWW.ECOVADIS.COM
Use the QR code for direct access to
the TROIKA sustainability ranking
or use the link below.
ECOVADIS.TROIKA.DE

CRAFTING EXCELLENCE
WHERE GERMAN DESIGN MEETS UNRIVALED QUALITY
At TROIKA, we marry German craftsmanship with design excellence, boasting
a remarkable history of over 60 prestigious design awards, all while
maintaining an unwavering focus on quality. We take pride in developing our
products in-house, ensuring that each piece seamlessly blends functionality
with captivating design. Beyond aesthetics, we meticulously scrutinize manufacturing
standards to uphold the highest levels of quality.
Every TROIKA product is crafted to bring enduring joy to our customers. Experience
German design excellence and unparalleled quality with TROIKA,
where every detail tells a story of meticulous craftsmanship and enduring
quality.

UNLOCK CONVENIENCE
ELEVATE YOUR ORDERING EXPERIENCE WITH TROIKA!
Welcome to the immersive 24/7 world of TROIKA: where inspiration
begins and possibilities are endless. Dive into our online portal anytime,
anywhere, and discover a treasure trove of meticulously curated offerings.
Introducing the new TROIKA business shop, designed to streamline your
ordering experience. Access comprehensive product details, an extensive
array of downloadable images, insightful videos, and transparent pricing
– all conveniently consolidated in one accessible platform. Experience the
ease of online ordering firsthand – explore our range and place your order
today!
business.troika.de

AROUND THE GLOBE
Spanning across 70 countries worldwide,
our extensive network of partners ensures
seamless organisation for customers
everywhere. Experience effortless mobility
and convenience as you journey
around the globe.

WE BRING
THE WORLD
TO YOUR HOME
IN 2024 TROIKA TAKES
OVER THE GLOBE
COLLECTION
FROM EMFORM.

OFFICIAL PARTNER
VOLKSWAGEN
TROIKA has been an official partner of Volkswagen since
2014 and presents an exclusive collection of high-quality
accessories and travel items. From the iconic Bulli T1
as a stylish desk item to elegant keyrings and practical
travel cases, we offer a selection that meets the highest
standards. Our successful collaboration is reflected in the
quality and sophistication of our products and promises
inspiring innovations for years to come.

CUSTOMISATION
KEEPING YOUR
CUSTOMERS
ORGANISED
You can find more information online:
business.troika.de/catalog/en/customisation/

We individualise our products for our customers
and adapt them specifically to the needs of their
brand. This way your customers stay organised
on-the-go with their brand.
Customisation options:
· High quality engraving through laser technology
· Screen and pad printing
· Individual all-round printing
· Stickers, made in Germany
· Contrast engraving as a special highlight
· Individual packaging
We‘re happy to advise you personally:
Telephone: +49 (0) 2662 - 9511 0
Email: service@troika.de

TRADE FAIRS
At TROIKA, we pride ourselves on being your
knowledgeable and innovative business partner.
Whether you‘re a traditional retailer or a travel retailer
at the airport, we understand the market‘s
needs and offer tailored solutions to propel your
business forward. With an average of 90 innovations
per year, our latest product range ensures
you stay ahead of the curve. Additionally, we
actively engage in numerous national and international
trade shows annually, ensuring close
proximity to our partners and solidifying our reputation
as a reliable ally.

POINT OF SALE
& SHOP IN SHOP SYSTEMS

TROIKA GERMANY GMBH
Nisterfeld 11
57629 Mueschenbach / Germany
+49 (0) 2662 - 9511 0
service@troika.de
business.troika.de